2012 Gold Rush - Trade Show Executive
2012 Gold Rush - Trade Show Executive
2012 Gold Rush - Trade Show Executive
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<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Dashboard Snapshot – SEPTEMBER TRADE SHOW METRICS<br />
SPONSORED BY<br />
MONTHLY OVERVIEW: NET SQUARE FEET<br />
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP<br />
<strong>2012</strong><br />
CONSOLIDATED QUARTERLY OVERVIEW<br />
Q1<br />
Q4 Q1 Q2<br />
2010 Q2 Q3 Q4 Q1 Q2 Q3 Q3<br />
<strong>2012</strong><br />
10%<br />
10%<br />
5%<br />
5%<br />
Exhibitors<br />
0%<br />
0%<br />
NSF<br />
Attendees<br />
(5)%<br />
(2.2)%<br />
(5)%<br />
(10)%<br />
(10)%<br />
(15)%<br />
(15)%<br />
(20)%<br />
(20)%<br />
10%<br />
5%<br />
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP<br />
2010 2011 <strong>2012</strong><br />
p Backtracking. Exhibit space at September shows declined (2.2)% with smaller annual shows feeling<br />
the pinch. The huge non-annual shows, not included in the statistical analysis, performed well.<br />
MONTHLY OVERVIEW: EXHIBITORS<br />
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP <strong>2012</strong><br />
10%<br />
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3<br />
2010 2011 <strong>2012</strong><br />
p Fading to Flat. A ho-hum September<br />
brought the Dashboard metrics for Q3<br />
down about where they were a year ago.<br />
The metrics began losing steam after a<br />
fast start in Q1.<br />
CONSOLIDATED ANNUAL OVERVIEW<br />
0%<br />
5%<br />
Exhibitors<br />
(5)%<br />
(0.8)%<br />
0%<br />
NSF<br />
Attendees<br />
(10)%<br />
(5)%<br />
(15)%<br />
(10)%<br />
(20)%<br />
(15)%<br />
10%<br />
5%<br />
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP<br />
2010 2011 <strong>2012</strong><br />
p Hanging in There. Exhibitors mainly stayed the course at trade shows in September, refl ecting<br />
only a modest decline of less than (1)% from the previous year.<br />
MONTHLY OVERVIEW: ATTENDEES<br />
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP <strong>2012</strong><br />
(20)%<br />
2010 2011<br />
p Onward and Upward. The year 2011<br />
as a whole showed a more defi nite direction<br />
with all three metrics on the upswing.<br />
Although growth was modest at best, it<br />
was indeed growth at a time when the<br />
trend was expected to be slow.<br />
© <strong>2012</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magazine, Oceanside, CA<br />
0%<br />
(5)%<br />
(2.4)%<br />
(10)%<br />
(15)%<br />
(20)%<br />
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP<br />
p Less Travel. The crowds were (2.4)% lower at September shows this year compared to 2011.<br />
Excluding the big non-annuals, trade shows averaged 9,579 people per event.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 25