2012 Gold Rush - Trade Show Executive

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TSE DASHBOARD SPONSORED BY September Shows Dive, but Outliers Thrive BY DARLENE GUDEA, president; CAROL ANDREWS, editor-at-large, and HIL ANDERSON, senior editor Oceanside, CA – Trade shows in September reflected a collective split personality. In general, annual expositions suffered overall declines while the larger, non-annual shows reported across-the-board gains, according to the Trade Show Executive (TSE) Monthly Dashboard of Trade Show Metrics. Big names such as the quadrennial MINExpo International, the biennial International Manufacturing Technology Show Q3 Ends Quietly If these were still the days of “Flat is the new up,” then the Third Quarter of 2012 would have been a good one. While the trade show industry expected some upward momentum this year, Q3 numbers were disappointing, refl ecting little change from the Third Quarter of 2011. With all metrics declining in September and dragging down previous gains, exhibit space ended up with a 0.4% sliver of growth in Q3. Exhibitor count crept up 0.8% but attendance took a baby step backwards with a (0.3)% decline. The Second Quarter had been more encouraging. Attendance in Q2 increased 4.6%, although exhibit space and exhibitor count were up only slightly. At the very least, trade shows in the Third Quarter of 2012 outshined the Third Quarter of 2011. Trade show performance in July, August and September of 2011 was on the fl at side with little or no growth in any of the three metrics. September was a tough month not only this year but in 2011 as well; exhibit space dropped even more at that time — a painful (4.3)%. The current year is still projected to end on the upside, according to Trade Show Executive’s Exposition Forecasting Board. The latest growth forecast calls for 2.4% growth in exhibit space; 2.8% in number of exhibitors; and 2.7% in total attendance to close out the year on a decent note. 24 November 2012 | Trade Show Executive (IMTS), and the biennial Labelexpo Americas were included in the listings but not tabulated in the overall statistical analysis due to their non-annual schedule. At the end of the day, all three metrics for September shows were in the red. Exhibit space dipped (2.2)% from last year; exhibitors fell a modest (0.8)% and attendance was the worst performer, dropping (2.4)%. Among the annual events, it was the smaller ones that appeared to be losing the most traction when compared to their 2011 editions. An unusually large number of shows — 12 out of 21 — lost ground in at least one of the three metrics. In addition, 4 of the 21 shows were down in all three metrics. Because of their small size, seemingly modest declines were magnified into double-digit percentage drops; some shows were in the red by (25)%. The larger annual events did well. Seven of the 21 shows surveyed for the Dashboard in September were large enough to be part of the TSE Gold 100 roster of largest U.S. trade shows, and by and large reported gains in all three metrics. Their large numerical gains propped up the overall averages. The adjusted totals for September (excluding outliers and non-annual shows) came to 2,062,763 net square feet (nsf) of exhibit space; 7,909 exhibitors; and 153,268 attendees. That averaged out to 128,923 nsf, 494 exhibitors and 9,579 attendees per show. Outstanding Outliers The outliers in the September Dashboard were a formidable group and reflected a more positive growth picture than the analyzed shows. The IMTS, MINExpo and Labelexpo were all excluded because of their non-annual nature. The Imprinted Sportswear Shows in Atlanta and Fort Worth were left out because they did not provide a two-year attendance comparison. Surf Expo was sidelined this year because the methodology used to determine qualified attendance between 2011 and 2012 had changed, precluding an apples-to-apples comparison. These six shows totaled nearly 2.3 million nsf of exhibit space, more than the entire adjusted total in the Dashboard of 2.06 million nsf. Among the annual events, it was the smaller ones that appeared to be losing the most traction. An unusually large number of shows — 12 out of 21 — lost ground in at least one of the three metrics. Because of their small size, seemingly modest declines were magnified into double-digit percentage drops. A Well-Oiled Machine The king of the September shows was IMTS. The 29th edition of the biennial Chicago machinery show reported 1,240,863 nsf of exhibit space, a 9.1% increase over 2010. Attendance grew an impressive 21.6% and topped the 100,000 mark, the largest show-to-show increase in the history of the event. “The energy level among exhibitors and attendees was at an all-time high,” said Peter Eelman, IMTS vice president of exhibitions and communications. “The overall activity indicates we are entering a period of sustained manufacturing growth that will fuel economic prosperity.” Eelman reported brisk business on the show floor with an encouraging number of orders written on site. One company — MAG — bagged a $36 million order, Continued on page 26
Trade Show Executive Dashboard Snapshot – SEPTEMBER TRADE SHOW METRICS SPONSORED BY MONTHLY OVERVIEW: NET SQUARE FEET 2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 2012 CONSOLIDATED QUARTERLY OVERVIEW Q1 Q4 Q1 Q2 2010 Q2 Q3 Q4 Q1 Q2 Q3 Q3 2012 10% 10% 5% 5% Exhibitors 0% 0% NSF Attendees (5)% (2.2)% (5)% (10)% (10)% (15)% (15)% (20)% (20)% 10% 5% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 2010 2011 2012 p Backtracking. Exhibit space at September shows declined (2.2)% with smaller annual shows feeling the pinch. The huge non-annual shows, not included in the statistical analysis, performed well. MONTHLY OVERVIEW: EXHIBITORS 2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 2012 10% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2010 2011 2012 p Fading to Flat. A ho-hum September brought the Dashboard metrics for Q3 down about where they were a year ago. The metrics began losing steam after a fast start in Q1. CONSOLIDATED ANNUAL OVERVIEW 0% 5% Exhibitors (5)% (0.8)% 0% NSF Attendees (10)% (5)% (15)% (10)% (20)% (15)% 10% 5% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 2010 2011 2012 p Hanging in There. Exhibitors mainly stayed the course at trade shows in September, refl ecting only a modest decline of less than (1)% from the previous year. MONTHLY OVERVIEW: ATTENDEES 2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 2012 (20)% 2010 2011 p Onward and Upward. The year 2011 as a whole showed a more defi nite direction with all three metrics on the upswing. Although growth was modest at best, it was indeed growth at a time when the trend was expected to be slow. © 2012, Trade Show Executive Magazine, Oceanside, CA 0% (5)% (2.4)% (10)% (15)% (20)% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP p Less Travel. The crowds were (2.4)% lower at September shows this year compared to 2011. Excluding the big non-annuals, trade shows averaged 9,579 people per event. www.TradeShowExecutive.com | November 2012 25
Page 1: Trade Show Executive News, Views an
Page 4 and 5: Table of Contents NOVEMBER 2012 //
Page 6 and 7: MONTH IN REVIEW CEIR Predict Confer
Page 8 and 9: MONTH IN REVIEW Does Your Show Have
Page 10 and 11: LOOKING AHEAD What Major Trade Show
Page 12: INTERNATIONAL CHINA HONG KONG Publi
Page 16: INTERNATIONAL Continued from page 1
Page 20 and 21: TRENDING & SPENDING Continued from
Page 22 and 23: TRENDING & SPENDING SPONSORED BY Tr
Page 26 and 27: TSE DASHBOARD SPONSORED BY Itching
Page 28: Trade Show Executive Dashboard - SE
Page 31 and 32: Trade Show Executive Dashboard - SE
Page 33 and 34: Association In Transition Today, AB
Page 35 and 36: SPONSORED BY David Ingemie No Busin
Page 38 and 39: POWER LUNCH SPONSORED BY POWER LUNC
Page 40 and 41: Gold Trade Show Executive’s
Page 42 and 43: 2012 Gold Rush TRADE SHOW EXECUTIVE
Page 50: 2012 Gold Rush TRADE SHOW EXECUTIVE
Page 54 and 55: CONVENTION CENTERS COMFORTABLE conf
Page 56: CONVENTION CENTERS 20 % 57 % of the
Page 59 and 60: - ADVERTORIAL - CALIFORNIA Pasadena
Page 61 and 62: - ADVERTORIAL - FLORIDA Palm Beach
Page 63 and 64: - ADVERTORIAL - Owensboro Conventio
Page 65 and 66: - ADVERTORIAL - Saint Charles Conve
Page 67 and 68: - ADVERTORIAL - Irving Convention C
Page 69 and 70: Z o m TSE’S TRADE SHOW LOCATOR Pr
Page 71 and 72: Convention Sales Professionals Inte
Page 73 and 74: Trade Show Executive Leading Januar
Page 75 and 76:
Trade Show Executive Leading Januar
Page 77 and 78:
PEOPLE Global Experience Specialist
Page 80:
HOSPITALITY IS JUST AROUND THE CORN
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2012 Gold Rush - Trade Show Executive

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