2012 Gold Rush - Trade Show Executive

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TRENDING & SPENDING SPONSORED BY Trade Show Executive Trending & Spending Economic Forecast MONTH, QUARTER AND FULL YEAR Reforecasting revenue targets are a common exercise these days for senior executives as business conditions change rapidly, sometimes for the better, sometimes for the worse. Volatility in the economy, geo-political developments, competition, infl ation and many other factors can wreak havoc with assumptions made a month, quarter or a year ago. Unbiased, reliable data — whether positive or negative — is the foundation of solid business planning. Trade Show Executive Magazine’s Trending & Spending Forecast aggregates information from numerous sources: government and business reports; interviews with industry experts and economists; and the TSE monthly poll of its 20-member Economic Forecasting Board. Here is their forecast for the month, Q3 and 2012 Full Year: January 2013 FORECAST % 3.4 % 2.8 % 3.1 NET SF EXHIBITORS ATTENDEES 1st Quarter 2013 FORECAST % 3.8 % 3.2 % 3.1 NET SF EXHIBITORS ATTENDEES Full Year 2013 FORECAST % 3.8 % 2.8 % 3.6 NET SF EXHIBITORS ATTENDEES $ REVENUE = 5.0 % © 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105 = = = An Insider’s Perspective How is the economy impacting the exposition industry? This month, four industry experts give you projections and early warning signs based on registration patterns, exhibit space commitments, long- and short-term bookings, and discussions with peers and customers. Together with the rest of TSE’s Exposition Forecasting Board, they have insider knowledge about the true performance of the majority of U.S. trade shows. And just like economists, they don’t always agree. Their diverse opinions, however, provide valuable insights to help you formulate your plans. Airfare Options Could Be a Shot in the Arm for Trade Show Travelers “The latest idea to hit the airlines industry — airfare options — could have a positive effect on the exposition industry if it catches on. It enables you to hold on to the low price of a reserved fare and complete the purchase at a later time. “In principle, they work much like stock options. The option seller charges a fee to hold the fare for your plane reservation, but you're not obligated to buy the ticket. If your travel Frank Chow, CHIEF ECONOMIST Trade Show Executive Media Group plans change, you can simply let the option expire and lose only the fee, not the full cost of the plane ticket. Buying an option is an alternative to buying a refundable ticket, which can cost twice as much as a nonrefundable ticket, or paying for changes, often $150 per ticket. You can also choose the auto-purchase option, which will automatically complete your purchase at the end of the hold period. “The Chicago Board Options Exchange, the world's largest exchange for financial options, began allowing companies to sell options on airline tickets on October 12. Farelock(SM), which is available only at United.com for some United Airlines or United Express flights, enables you to lock in a price and itinerary for either 72 hours or seven days for a fee. “Pricing options typically cost $9 and up, and are based on flight itinerary, how far in advance the booking is, and the demand for the flight. “The new service will take the risk out of planning ahead for frequent travelers like trade show attendees, exhibitors, organizers and their service providers.” Darlene Gudea, PRESIDENT Trade Show Executive Waiting for Something to Trigger Spending “As we go to press in late October, there has been little change to our forecast for 2013 as we await the results of the close Presidential race and see if a compromise materializes that will keep the U.S. from falling off the $300+ trillion fiscal cliff. Due to the philosophical differences between the parties about the role and size of the government, and how to grow the economy, the outcome of the election will definitely influence the kind of compromises that will be reached. However, the resolution of these issues will be challenging, Media Group regardless of whether Democrats or Republicans are in control. “Corporations are stowing away cash at record rates, and are reluctant to invest in their businesses or hire new workers. The economy needs a trigger to unleash these dollars, and when that happens, trade shows will be a key beneficiary, from exhibitor spend to attendance growth to m&a activity.” 22 November 2012 | Trade Show Executive
SPONSORED BY Nancy Walsh EXECUTIVE VP Reed Exhibitions David Loechner PRESIDENT Nielsen Expositions Chris Brown EXECUTIVE VP National Association of Broadcasters CHAIRMAN CEIR Dennis Slater PRESIDENT Association of Equipment Managers Steve Carey DEPUTY EXECUTIVE DIR. National Truck Equipment Association Skip Cox PRESIDENT & CEO Exhibit Surveys Aaron Bludworth COO Fern Exposition & Event Services Restrained Growth on the Horizon “Trade show growth is coming back, roughly proportional to the decline, and broad across sectors and geography. While building materials shows have been strong, we haven’t seen as strong of a bounce in construction-related shows. Medical shows are not seeing strong growth, but they didn’t have the huge decline of other events and are facing some industryspecific anomalies including new regulations and Obamacare, both of which have caused uncertainty and restraint. In general, I believe that we are going to continue to see growth, but slowing to the low single-digit percentages in most areas.” Pat Fallon VP OF BUSINESS DEVELOPMENT CompuSystems, Inc. Terence Donnelly VP OF SALES Experient James Rooney EXECUTIVE DIRECTOR Mass. Convention Center Authority It’s All a Matter of When “Recovery in all its forms dominates our thinking, interaction and expectations. The scale and speed of the recovery will determine how aggressively corporations, financial institutions and venture capitalists will activate their resources, which are in place and ready to be released at the first sign of stability. The results of First Quarterevents will be a strong indicator of economic recovery and reactivation of innovation.” Jack Chalden DIR. OF BUSINESS DEVELOPMENT bXb Online Gregg Caren SENIOR VP, STRATEGIC BUS. SMG Shura Garnett REGIONAL VP Global Spectrum Joseph V. Popolo, Jr. CEO Freeman Steve Moster PRESIDENT Global Experience Specialists (GES) Chris Meyer VP OF SALES Las Vegas Convention & Visitors Authority T&S Forecasting Board on the Road Again Trade Show Executive’s Exposition Forecasting Board will bring up-to-date forecasts, trends and post-election commentary at the SMG Annual Sales Meeting, December 4, Orange County Convention Center, Orlando, FL. www.TradeShowExecutive.com | November 2012 23
Page 1: Trade Show Executive News, Views an
Page 4 and 5: Table of Contents NOVEMBER 2012 //
Page 6 and 7: MONTH IN REVIEW CEIR Predict Confer
Page 8 and 9: MONTH IN REVIEW Does Your Show Have
Page 10 and 11: LOOKING AHEAD What Major Trade Show
Page 12: INTERNATIONAL CHINA HONG KONG Publi
Page 16: INTERNATIONAL Continued from page 1
Page 20 and 21: TRENDING & SPENDING Continued from
Page 24 and 25: TSE DASHBOARD SPONSORED BY Septembe
Page 26 and 27: TSE DASHBOARD SPONSORED BY Itching
Page 28: Trade Show Executive Dashboard - SE
Page 31 and 32: Trade Show Executive Dashboard - SE
Page 33 and 34: Association In Transition Today, AB
Page 35 and 36: SPONSORED BY David Ingemie No Busin
Page 38 and 39: POWER LUNCH SPONSORED BY POWER LUNC
Page 40 and 41: Gold Trade Show Executive’s
Page 42 and 43: 2012 Gold Rush TRADE SHOW EXECUTIVE
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Page 54 and 55: CONVENTION CENTERS COMFORTABLE conf
Page 56: CONVENTION CENTERS 20 % 57 % of the
Page 59 and 60: - ADVERTORIAL - CALIFORNIA Pasadena
Page 61 and 62: - ADVERTORIAL - FLORIDA Palm Beach
Page 63 and 64: - ADVERTORIAL - Owensboro Conventio
Page 65 and 66: - ADVERTORIAL - Saint Charles Conve
Page 67 and 68: - ADVERTORIAL - Irving Convention C
Page 69 and 70: Z o m TSE’S TRADE SHOW LOCATOR Pr
Page 71 and 72: Convention Sales Professionals Inte
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Trade Show Executive Leading Januar
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Trade Show Executive Leading Januar
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PEOPLE Global Experience Specialist
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HOSPITALITY IS JUST AROUND THE CORN
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