2012 Gold Rush - Trade Show Executive

TRENDING & SPENDING
SPONSORED BY
Trade Show Executive
Trending & Spending
Economic Forecast
MONTH, QUARTER AND FULL YEAR
Reforecasting revenue targets are a
common exercise these days for senior
executives as business conditions
change rapidly, sometimes for the better,
sometimes for the worse. Volatility
in the economy, geo-political developments,
competition, infl ation and many
other factors can wreak havoc with
assumptions made a month, quarter or
a year ago. Unbiased, reliable data —
whether positive or negative — is the
foundation of solid business planning.
Trade Show Executive Magazine’s
Trending & Spending Forecast aggregates
information from numerous
sources: government and business reports;
interviews with industry experts
and economists; and the TSE monthly
poll of its 20-member Economic Forecasting
Board. Here is their forecast
for the month, Q3 and 2012 Full Year:
January
2013 FORECAST
%
3.4
%
2.8
%
3.1
NET SF EXHIBITORS ATTENDEES
1st Quarter
2013 FORECAST
%
3.8
%
3.2
%
3.1
NET SF EXHIBITORS ATTENDEES
Full Year
2013 FORECAST
%
3.8
%
2.8
%
3.6
NET SF EXHIBITORS ATTENDEES
$ REVENUE = 5.0 %
© 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105
=
=
=
An Insider’s Perspective
How is the economy impacting the exposition industry? This month, four industry
experts give you projections and early warning signs based on registration patterns,
exhibit space commitments, long- and short-term bookings, and discussions with peers
and customers. Together with the rest of TSE’s Exposition Forecasting Board, they have
insider knowledge about the true performance of the majority of U.S. trade shows.
And just like economists, they don’t always agree. Their diverse opinions, however,
provide valuable insights to help you formulate your plans.
Airfare Options Could Be a
Shot in the Arm for Trade Show Travelers
“The latest idea to hit the airlines industry — airfare options
— could have a positive effect on the exposition industry if
it catches on. It enables you to hold on to the low price of a
reserved fare and complete the purchase at a later time.
“In principle, they work much like stock options. The option
seller charges a fee to hold the fare for your plane reservation,
but you're not obligated to buy the ticket. If your travel
Frank Chow,
CHIEF ECONOMIST
Trade Show Executive
Media Group
plans change, you can simply let the option expire and lose only the fee, not the
full cost of the plane ticket. Buying an option is an alternative to buying a refundable
ticket, which can cost twice as much as a nonrefundable ticket, or paying
for changes, often $150 per ticket. You can also choose the auto-purchase option,
which will automatically complete your purchase at the end of the hold period.
“The Chicago Board Options Exchange, the world's largest exchange for
financial options, began allowing companies to sell options on airline tickets on
October 12. Farelock(SM), which is available only at United.com for some United
Airlines or United Express flights, enables you to lock in a price and itinerary
for either 72 hours or seven days for a fee.
“Pricing options typically cost $9 and up, and are based on flight itinerary,
how far in advance the booking is, and the demand for the flight.
“The new service will take the risk out of planning ahead for frequent travelers
like trade show attendees, exhibitors, organizers and their service providers.”
Darlene Gudea,
PRESIDENT
Trade Show Executive
Waiting for Something to Trigger Spending
“As we go to press in late October, there has been little
change to our forecast for 2013 as we await the results of the
close Presidential race and see if a compromise materializes
that will keep the U.S. from falling off the $300+ trillion
fiscal cliff. Due to the philosophical differences between the
parties about the role and size of the government, and how to
grow the economy, the outcome of the election will definitely
influence the kind of compromises that will be reached.
However, the resolution of these issues will be challenging,
Media Group
regardless of whether Democrats or Republicans are in control.
“Corporations are stowing away cash at record rates, and are reluctant to
invest in their businesses or hire new workers. The economy needs a trigger to
unleash these dollars, and when that happens, trade shows will be a key beneficiary,
from exhibitor spend to attendance growth to m&a activity.”
22 November 2012 | Trade Show Executive