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2012 Gold Rush - Trade Show Executive

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LOOKING AHEAD<br />

What Major <strong>Trade</strong> <strong>Show</strong>s are on Tap for January<br />

International Consumer<br />

Electronics <strong>Show</strong><br />

JANUARY 8-11<br />

Las Vegas Convention Center, Las Vegas, NV<br />

2 on the TSE <strong>Gold</strong> 100<br />

The <strong>2012</strong> International Consumer Electronics<br />

<strong>Show</strong> (CES) topped 1.6 million net square<br />

feet, a mark likely to be surpassed in 2013<br />

considering the steady improvement in<br />

consumer confidence, the rapidly changing<br />

nature of the electronics industry and<br />

the organization’s knack for innovative<br />

ideas that drive show growth.<br />

Organizers at the Consumer Electronics<br />

Association (CEA) said the anticipation<br />

led to the rapid sellout of the show’s International<br />

Gateway TechZone. The Gateway<br />

TechZone will be moved to a new location<br />

at the Venetian in 2013, and the area set<br />

aside for cloud computing companies and<br />

startups has been expanded.<br />

Karen Chupka, CEA senior vice president<br />

of events and conferences, said the<br />

Venetian had become prime real estate<br />

for exhibitors and attendees due to its<br />

proximity to the show’s TechZones and<br />

keynotes. “The International Gateway<br />

will be in great company with the new<br />

CloudBase3 TechZone and Eureka Park,<br />

which is returning for a second year 40%<br />

larger than the first,” she said.<br />

The CES experience also will be easier<br />

for overseas attendees, who last year represented<br />

150 nations and made up 23% of the<br />

show’s total attendance of 156,153. Travel<br />

to Las Vegas has been streamlined with the<br />

opening of the new terminal at McCarran<br />

International Airport and its seven gates<br />

dedicated to international flights.<br />

The CEA will have convenient registration<br />

areas set aside for international<br />

attendees in multiple locations at the<br />

show and will host a reception for<br />

them on opening night.<br />

Reach Karen Chupka at (703) 907-7639<br />

or kchupka@ce.org<br />

SHOT <strong>Show</strong><br />

JANUARY 15-18<br />

Sands Expo & Convention Center, Las Vegas, NV<br />

16 on the TSE <strong>Gold</strong> 100<br />

Reed Exhibitions and the National<br />

Shooting Sports Foundation (NSSF) are<br />

expecting more than 60,000 attendees<br />

Intl. Builders' <strong>Show</strong><br />

and 1,600 exhibitors at their sporting<br />

firearms show in two months. “We have<br />

an enthusiastic and passionate buying<br />

community,” said Chris Dolnack, NSSF<br />

senior vice president and chief marketing<br />

officer. Exhibitors, buyers, media and<br />

other industry professionals hail from<br />

all 50 states and 100 countries.<br />

Last year, SHOT covered about 630,000<br />

nsf. That was down from 660,000 nsf in<br />

2011 and 707,000 nsf when it marked its<br />

30th anniversary in 2009 but still enough<br />

to make it one of the largest annual<br />

shows in Las Vegas. Earlier this year,<br />

Reed and extended its run at the Sands<br />

Expo through 2015.<br />

The show is getting a boost from its<br />

Law Enforcement section, which last<br />

year spanned 170,000 nsf.<br />

Exhibitors were given access to an<br />

online registration dashboard and the<br />

large contingent of media was invited<br />

to register for press day at a Boulder<br />

City rifle range where they will be<br />

able to test the latest in firepower.<br />

Reach Chris Dolnack at (203) 426-1320<br />

or cdolnack@nssf.org; Dave Jeanette,<br />

event director, at (800) 910-4671 or<br />

djeanette@reedexpo.com<br />

International Builders’ <strong>Show</strong><br />

JANUARY 22-24<br />

Las Vegas Convention Center, Las Vegas, NV<br />

30 on the TSE <strong>Gold</strong> 100<br />

The International Builders' <strong>Show</strong> (IBS)<br />

moves from February to January and<br />

from Orlando to Las Vegas.<br />

The struggles of the construction and<br />

real estate industries have been tough<br />

on the IBS but the show has been slowly<br />

rebuilding its metrics since the recession<br />

cut exhibit space roughly in half between<br />

2009 and 2010. The <strong>2012</strong> show spanned<br />

414,142 nsf, but that was (15.2)% lower<br />

than the previous year. An encouraging<br />

note was an 8.9% increase in attendance.<br />

The National Association of Home<br />

Builders (NAHB) is offering a condensed<br />

educational program this year. About<br />

100 sessions are scheduled compared to<br />

165. Organizers said it would raise the<br />

overall quality of the program and open<br />

10 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>

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