2012 Gold Rush - Trade Show Executive
2012 Gold Rush - Trade Show Executive
2012 Gold Rush - Trade Show Executive
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<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
News, Views and Tools for <strong>Trade</strong> <strong>Show</strong> and Event <strong>Executive</strong>s November <strong>2012</strong><br />
September <strong>Show</strong>s Dive,<br />
but Outliers Thrive<br />
PAGE 24<br />
Mobile Mania Drives<br />
Registration Trends<br />
PAGE 33<br />
The <strong>2012</strong> <strong>Gold</strong> <strong>Rush</strong>:<br />
14 Organizers Win<br />
TSE's <strong>Gold</strong> Grand Award<br />
PAGE 40<br />
David<br />
Ingemie<br />
No Business Like Snow Business<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
AGENDA<br />
PLANNER<br />
MOBILE<br />
APPLICATIONS<br />
INTERACTIVE<br />
FLOOR PLANS<br />
PRINTED<br />
PRODUCTS<br />
You’ve seen our products in action at some of the biggest trade shows both inside and outside<br />
the U.S. Give us a call and find out how we can help make your show even better than it already is.<br />
INTERACTIVE FLOOR PLANS<br />
BOOTH SPACE MANAGEMENT<br />
ONSITE KIOSKS<br />
PRINT MAP SOLUTIONS<br />
ONLINE EXHIBITOR DIRECTORIES<br />
AGENDA PLANNER<br />
MOBILE APPLICATIONS<br />
PRINTED DIRECTORIES<br />
“Best of all, regarding the behind-the-scenes details, the MYS staff has been<br />
thoughtful, responsive and easy to work with. Simply, they are a good partner.”<br />
Chris Semon, Director of Sales & Membership, SnowSports Industries America (SIA)<br />
Map Your <strong>Show</strong> | www.mapyourshow.com sales@mapyourshow.com | 888.527.8822
Table of Contents<br />
NOVEMBER <strong>2012</strong> // VOLUME 13 NUMBER 11<br />
<br />
COVER STORY<br />
34<br />
Power<br />
Lunch<br />
with David Ingemie<br />
© <strong>2012</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magazine, Oceanside, CA (760)<br />
– A SPECIAL REPORT BY –<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Going<br />
g<br />
MOBILE<br />
N<br />
Special<br />
Insert<br />
Registration Trends<br />
The days of paper name badges<br />
featuring first name and hometown<br />
SHAKE HANDS<br />
WITH THE<br />
FUTURE<br />
OF<br />
REGISTRATION<br />
BY DANICA TORMOHLEN, contributing editor<br />
are numbered.<br />
Registration and<br />
lead-retrieval has<br />
taken a major evolutionary<br />
step forward<br />
and is on track to<br />
becoming technology<br />
based on smart<br />
phones and easily<br />
updated databases.<br />
PAGE 33 <br />
Features<br />
40<br />
A Recap of<br />
<strong>Trade</strong> <strong>Show</strong><br />
<strong>Executive</strong>s’s <strong>Gold</strong> 100<br />
Awards & Summit<br />
TSE’s annual <strong>Gold</strong> 100 Awards & Summit<br />
was held with considerable pomp and<br />
circumstance at the Ritz-Carlton in Washington,<br />
DC. Find out the winners of TSE’s 14<br />
Grand Awards and what new ideas emerged.<br />
52<br />
TSE Puzzle<br />
Fern Exposition & Event<br />
Services and TSE invite you to sharpen your<br />
word-search abilities and your knowledge<br />
David Ingemie, long time president<br />
of SnowSports Industries<br />
America, has won an avalanche<br />
of kudos for developing the<br />
SIA Snow <strong>Show</strong> into the leader<br />
in winter sports exhibitions.<br />
David sat down with TSE’s Bob<br />
Dallmeyer to talk about keeping<br />
the show as fresh and inviting<br />
as new-fallen powder.<br />
of the trade show industry. Complete the<br />
puzzle for a chance to win a Jawbone<br />
Jambox at Expo! Expo!<br />
54<br />
A Look at Tier IV<br />
Convention Centers<br />
Mega-shows held in sprawling big city<br />
convention centers may be the pinnacle<br />
of the exhibition industry, but smaller events<br />
in pocket-sized exhibit halls are also an<br />
integral feature. TSE takes a closer look<br />
at the 173 North American centers that<br />
offer modest exhibit space and major<br />
value to show managers.<br />
Copyright © <strong>2012</strong> by <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> (ISSN Number 2151-7568)<br />
November <strong>2012</strong> Issue, Volume 13, Number 11. <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> is published monthly by<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Inc., 1945 Avenida del Oro, Suite 122, Oceanside, CA 92056-5828.<br />
®<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> is a registered trademark of <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Inc. All rights reserved.<br />
Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any<br />
means without the written permission of the publisher.<br />
POSTMASTER: Send changes of address to Richard Magaña, Circulation Manager, <strong>Trade</strong><br />
<strong>Show</strong> <strong>Executive</strong> magazine, P.O. Box 16435, North Hollywood, CA 91615. Periodicals postage paid<br />
at Oceanside, CA and additional mailing offi ces. Copying done for other than personal or internal<br />
reference without the express permission of <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> is prohibited. Address requests<br />
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CHANGE OF ADDRESS / NEW SUBSCRIPTIONS: Send to Richard Magaña,<br />
Circulation Manager, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magazine, P.O. Box 16435, North Hollywood, CA<br />
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and complete the online form for a free subscription.<br />
SUBSCRIPTION RATES: Subscriptions are free to qualifi ed show management executives<br />
who fi t the criteria and sign a qualifi cation card annually. All others may purchase an annual<br />
subscription for $119 ($129 in Canada and Mexico; $149 overseas). Single copies: $14.95 per<br />
issue, plus $5 for shipping and handling; TSE’s directory of Who’s Who Among Independent<br />
<strong>Show</strong> Organizers is $159; TSE’s directory of the World’s Top Convention Centers is $159;<br />
TSE’s directory of the <strong>Gold</strong> 100 <strong>Trade</strong> <strong>Show</strong>s is $179.<br />
follow us on<br />
twitter.com/<strong>Trade</strong><strong>Show</strong>Exec<br />
4 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
EDITORIAL AND PUBLISHING HEADQUARTERS<br />
1945 Avenida del Oro, Suite 122, Oceanside, CA 92056<br />
Telephone: (760) 630-9105 • Fax: (877) 483-8912<br />
EDITORIAL AND RESEARCH<br />
Publisher & Editor Darlene Gudea<br />
(760) 630-9111 • dgudea@tradeshowexecutive.com<br />
Editor-at-Large Carol Andrews<br />
(562) 505-7903 • carolandrews@tradeshowexecutive.com<br />
Manager of Directories Carri Jensen<br />
(541) 286-4014 • cjensen@tradeshowexecutive.com<br />
Senior Editor Hil Anderson<br />
(760) 630-9107 • handerson@tradeshowexecutive.com<br />
24<br />
Departments<br />
6 Month in Review<br />
Catch up on the most significant news<br />
and developments from the past month.<br />
• CEIR sees trade show industry growing<br />
• <strong>Trade</strong>marks make naming shows tricky<br />
9 IAEE Preview<br />
Expo! Expo! takes place in Orlando December<br />
4-5. Networking and educational opportunities<br />
abound for both seasoned executives<br />
and newcomers to the trade show industry.<br />
10 Looking Ahead<br />
Here is a preview of how the major<br />
shows in January are shaping up.<br />
12 International News<br />
Here’s what’s happening with shows and<br />
venues in the Asian exhibition industry.<br />
19 Trending & Spending<br />
Early Fall brought encouraging reports on<br />
U.S. unemployment, housing and consumer<br />
spending, but the upward momentum was<br />
somewhat anemic and the numbers were<br />
muddied by election-year suspicions.<br />
12<br />
32 ABM Redefined<br />
Once known as American Business Media,<br />
ABM is now at the center of the global<br />
B-to-B ecosystem, encompassing events,<br />
print, digital and business information.<br />
Membership is growing and ABM has<br />
rebounded under its new president and<br />
CEO, Clark Pettit.<br />
69 The Zoom Calendar<br />
Facts, figures and contact information for the<br />
most important trade shows scheduled for<br />
January are listed in this section, and are all<br />
classified by industry sector.<br />
Senior Editor Renee Di Iulio<br />
(310) 939-0197 • reneediiulio@tradeshowexecutive.com<br />
News Editor Sandi Cain<br />
(949) 497-2680 • scain@tradeshowexecutive.com<br />
Chief Economist Frank Chow<br />
(760) 630-9111 • fchow@tradeshowexecutive.com<br />
Columnist Bob Dallmeyer<br />
(323) 934-8300 • bdallmeyer@tradeshowexecutive.com<br />
Contributing Editor Danica Tormohlen<br />
(816) 803-8103 • danicat@tradeshowexecutive.com<br />
EVENTS<br />
Vice President of Events Diane Bjorklund<br />
(630) 312-8915 • dbjorklund@tradeshowexecutive.com<br />
Production & Event Coordinator Leticia Cotton<br />
(312) 933-4989 • lcotton@tradeshowexecutive.com<br />
SALES AND MARKETING<br />
Vice President/Associate Publisher Irene Sperling<br />
(818) 990-1080 • isperling@tradeshowexecutive.com<br />
Advertising Manager Linda Braue<br />
(424) 731-7523 • lbraue@tradeshowexecutive.com<br />
Business Development Director – Latin America<br />
Rafael Hernández • +52 (55) 2455-3545 ext. 110<br />
rhernandez@tradeshowexecutive.com<br />
Business Development Director – Asia Quentin Chan<br />
(852) 23661106 • qchan@tradeshowexecutive.com<br />
DESIGN AND PRODUCTION<br />
Creative Director Kathleen Maloney<br />
(760) 630-9106 • kmaloney@tradeshowexecutive.com<br />
TSE MEDIA GROUP BOARD OF DIRECTORS<br />
Chairman of the Board Richard A. Simon<br />
Vice Chairman Mark Feldman<br />
President Darlene Gudea<br />
Vice President Joan Feldman<br />
MEDIA PARTNERS:<br />
MEMBER OF:<br />
24 TSE’s Dashboard of Monthly<br />
<strong>Trade</strong> <strong>Show</strong> Metrics for September<br />
Several smaller shows declined in exhibit<br />
space, exhibitors and attendance in September,<br />
which pushed overall metrics into the red.<br />
However, the major biennials and other nonannual<br />
events reported encouraging gains.<br />
77 People in the News<br />
• Morgan<br />
• Lyons<br />
• Fazio<br />
• Gessner<br />
• Mohr<br />
• Kramer<br />
• Flanagan<br />
78 Index to Advertisers<br />
TRADE SHOW EXECUTIVE, WINNER OF:<br />
• GRAND AWARD,<br />
Best Writing<br />
• GRAND AWARD,<br />
Best Writing<br />
• Best News<br />
Writing<br />
• GRAND AWARD,<br />
Best Design<br />
• Best How-To<br />
Writing<br />
• Best Overall<br />
Issue<br />
• Best Feature<br />
Writing<br />
and Illustration<br />
• Best Column<br />
• Best Interviews<br />
and Personal<br />
• Best How-To<br />
Writing<br />
• Best How-To<br />
Writing<br />
• Best Feature<br />
Series Writing<br />
Profiles<br />
• Most Improved<br />
Magazine<br />
• Best Design<br />
• Best Cover<br />
• Best Redesign<br />
• Most Improved<br />
Magazine<br />
• Best How-To<br />
Writing<br />
• Best Cover
MONTH IN REVIEW<br />
CEIR Predict Conference Reveals<br />
Exhibition Industry is Growing at Same Pace as GDP<br />
BY DANICA TORMOHLEN, contributing editor<br />
New York, NY – About 120 trade show<br />
executives, economists, M&A and financial<br />
professionals, and supplier sponsors gathered<br />
for the 2nd Annual Center for Exhibition<br />
Industry (CEIR) Predict conference, held<br />
September 13 at the Time Warner Center<br />
in New York. The one-day event provided<br />
analysis and a three-year forecast for the<br />
exhibition industry and the economy.<br />
Overall, CEIR said the exhibition industry<br />
was on pace with the U.S. economy in<br />
the first half of <strong>2012</strong>. U.S. GDP grew 2.4%,<br />
compared to the 2.3% growth of the exhibition<br />
industry in the first half of <strong>2012</strong>.<br />
Attendance grew 3.8%, followed by a 3.0%<br />
growth in real revenue, 1.9% in net square<br />
feet and 0.6% in number of exhibitors.<br />
“The average growth of 2% to 3% doesn’t<br />
tell the whole picture,” said John Walker,<br />
chairman and chief economist, Oxford<br />
Economics. “Many sectors are growing<br />
rapidly, but others are seeing negative<br />
growth. It’s been a feeble recovery.”<br />
CEIR is forecasting growth in <strong>2012</strong><br />
for all 14 exhibition industry sectors<br />
tracked. The Transportation sector<br />
posted the strongest gains in the first half<br />
of <strong>2012</strong>, increasing 11.8% year-over-year.<br />
The Education and Not-for-Profit sector<br />
posted the largest decline in the first half<br />
of <strong>2012</strong>, decreasing (3.9)% year-over-year.<br />
Just like last year, many of the speakers<br />
expressed cautious optimism about<br />
the future. “The U.S. economy isn’t really<br />
doing that badly,” said Walker. “The U.S.<br />
economy is growing at a faster pace than<br />
many countries, and I think it will do<br />
well no matter who wins the election.”<br />
As evidence, he cited the fact that durable<br />
goods are strong, U.S. banks are in a<br />
better place to support growth following<br />
recent regulations, and the housing<br />
crisis is essentially over.<br />
Despite the optimism, there are still a<br />
number of major risks that could send the<br />
U.S. and global economies into a tailspin.<br />
“Many people think the Eurozone will<br />
not survive, and that would devastate the<br />
U.S. economy,” said Walker. “But we don’t<br />
think the Eurozone will break up.” Oxford<br />
Economics predicts there is only a 35%<br />
chance for a breakup of the Eurozone.<br />
In addition, austerity measures by governments<br />
worldwide may temper growth.<br />
Oil prices are also a big risk. “If oil prices<br />
top $200 a barrel, U.S. GDP growth would<br />
decline considerably from the forecasted<br />
growth,” said Walker. “There’s also a huge<br />
potential for U.S. fiscal tightening in 2013,”<br />
he said. Several key government measures<br />
— such as spending cuts, the payroll tax<br />
holiday, and Bush-era tax rates — are<br />
currently set to take effect in 2013.<br />
Forecast by Sector<br />
The Building, Construction, Home and<br />
Repair sector continued to struggle in<br />
2011, posting a (5.0)% decline for the year.<br />
In <strong>2012</strong>, the sector is expected to post a<br />
slight increase of 0.8%. CEIR is predicting<br />
a modest increase (under 3%) for this sector<br />
in 2013 and 2014. Housing starts have<br />
increased from 500,000 in 2009 to 800,000<br />
in <strong>2012</strong>, but it’s a long way off from the<br />
2 million housing starts in 2005. “We are<br />
moving in the right direction,” said Frank<br />
Anton, vice chairman, Hanley Wood,<br />
LLC. “Up is better than down.” Anton<br />
said Hanley Wood’s World of Concrete is<br />
up 5% in <strong>2012</strong>, and the company’s revenues<br />
are up 10% for the year after falling<br />
(35)% when the housing market collapsed.<br />
The Transportation sector grew 6.0%<br />
in 2011, led by a 9% increase in attendance.<br />
CEIR is predicting the sector will<br />
grow 3.5% in <strong>2012</strong>, followed by a 3% to<br />
5% growth in 2013 and 2014. “We own<br />
and manage 26 events in the construction<br />
and trucking industries, and many<br />
have recorded double-digit growth from<br />
2011 to <strong>2012</strong>,” said Mike Reilly, chairman<br />
and CEO, Randall-Reilly Business Media<br />
& Information. “We are budgeting for<br />
double-digit growth in 2013 as well.”<br />
The Government sector grew 7.0% in<br />
2011, led by an increase of 9.0% in nsf and<br />
8.0% in revenue. CEIR expects this sector<br />
to grow at a much slower pace of 2.5% in<br />
<strong>2012</strong>, followed by modest growth (under<br />
3%) in 2013 and 2014. “We are seeing<br />
exhibitors take smaller booths overall,”<br />
said Neal Vitale, president and CEO,<br />
1105 Media, Inc., which produces the<br />
FOSE Conference & Exposition. “But we are<br />
seeing the same revenue because we are<br />
producing more custom events for some<br />
of these exhibiting companies.”<br />
The Medical and Healthcare sector<br />
posted no growth in 2011 over 2010. CEIR<br />
expects this sector to post a slight increase<br />
of 0.8% for the year, and modest growth<br />
(under 3%) in 2013 and 2014. “Over the<br />
last 50 years, the medical and healthcare<br />
industry has seen massive expansion, from<br />
5% of U.S. GDP to 17.5%,” said Matthew<br />
Holt, co-chairman, Health 2.0. “During<br />
the last 15 years, there’s been huge growth<br />
in pharmaceutical and imaging.” But<br />
uncertainty about healthcare reforms,<br />
increased regulations, and the decrease<br />
in new drug launches has tempered<br />
growth for some shows in this sector.<br />
The Sporting Goods, Travel and<br />
Amusement sector posted a (1.0)% decline<br />
in 2011 compared to 2010. CEIR<br />
predicts the sector will increase 1.3%<br />
overall in <strong>2012</strong>, followed by modest<br />
growth (under 3%) in 2013 and 2014.<br />
“Sporting goods has been outperforming<br />
general retail,” said David Loechner,<br />
president, Nielsen Expositions, which<br />
produces the Outdoor Retailer Winter and<br />
Summer Markets, as well as shows in 12<br />
other industries. “The word of the day for<br />
us: Uncertainty. Exhibitors have scaled<br />
back according to their level of fear.”<br />
The Industrial/Heavy Machinery and<br />
Finished Outputs sector posted increases<br />
in all metrics — nsf, attendance, exhibitors<br />
and revenue — from 2010 to 2011, ending<br />
the year with 11% growth. CEIR is expect-<br />
6 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
ing an 8.0% increase for this sector in<br />
<strong>2012</strong>, followed by continued rapid growth<br />
(over 5%) in 2013 and 2014. “U.S. manufacturing<br />
is seeing a renaissance,” said<br />
William Carteaux, president and CEO,<br />
SPI, The Plastics Industry <strong>Trade</strong> Association.<br />
“Manufacturing costs continue to go<br />
up in Asia. By 2015, the U.S. will level the<br />
playing field with China in terms of costs.”<br />
The Raw Materials and Science sector<br />
posted an increase in attendance, nsf and<br />
revenue in 2011, compared to 2010, while<br />
the number of exhibitors posted declines.<br />
Overall, the sector grew 3% in 2011. CEIR<br />
is predicting 2.9% growth for this sector<br />
in <strong>2012</strong>, followed by moderate growth<br />
(3% to 5%) in 2013 and 2014. “Emerging<br />
markets and their rising middle classes<br />
are driving growth,” said Hal Quinn,<br />
president and CEO, National Mining<br />
Association (NMA). MINExpo International,<br />
sponsored by NMA, increased<br />
exhibit space from 595,000 nsf in 2008<br />
to 857,000 nsf in <strong>2012</strong> — a 44% jump.<br />
The Communications and Information<br />
Technology sector posted gains in all key<br />
metrics — attendance, nsf, exhibitors and<br />
revenue — from 2010 to 2011, ending the<br />
year with 8% growth overall. CEIR is predicting<br />
7.9% growth for this sector in <strong>2012</strong>,<br />
followed by rapid growth (more than 5%)<br />
in 2013 and 2014. “The projections for this<br />
sector seem overly optimistic,” said Sandra<br />
Toms LaPedis, vice president/general manager,<br />
RSA Conferences. She noted, however,<br />
that RSA outpaced the growth of the CEIR<br />
average for the last few years.<br />
The Consumer Goods and Retail<br />
<strong>Trade</strong> sector posted gains in all four metrics<br />
in 2011 compared with 2010, ending<br />
the year with 3% growth overall. CEIR<br />
is expecting a slight increase of 1.6% for<br />
this sector in <strong>2012</strong>, followed by modest<br />
growth (under 3%) in 2013 and 2014.<br />
“Our events for consumer goods have<br />
seen double-digit increases for the last<br />
two years,” said Joe Loggia, president<br />
and CEO, Advanstar Communications,<br />
Inc. “More companies are participating,<br />
but they are not taking more space.”<br />
Reach John Walker at +44 0 1865 268900<br />
or jwalker@oxfordeconomics.com;<br />
Frank Anton at (202) 452-0800 or fanton@<br />
hanleywood.com; Mike Reilly at (205) 248-<br />
THE ATTENTION TEST:<br />
CREATE A SPACE THAT HAS THE POWER TO<br />
STOP PEOPLE IN THEIR TRACKS.<br />
1365 or mreilly@randallreilly.com; Neal Vitale<br />
at (818) 814-5200 or nvitale@1105media.com;<br />
David Loechner at (949) 226-5777 or david.<br />
loechner@nielsen.com; Matthew Holt at (650)<br />
218-4002 or matthew@health2con.com;<br />
William Carteaux at (202) 974-5200 or<br />
bcarteaux@plasticsindustry.org; Hal Quinn<br />
at (202) 463-2600 or hquinn@nma.org;<br />
Exhibition Space<br />
North Building<br />
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meeting and event space, the Phoenix Convention Center is the ideal place for your<br />
next trade show. Our stacked floor plan, three exhibit halls totaling 584,500 square feet<br />
and scored concrete floors provide ease and flexibility to set up trade shows in record<br />
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Phoenix has to offer.<br />
PHOENIXCONVENTIONCENTER.COM | 800-282-4842<br />
Sandra Toms LaPedis at (408) 326-4553 or<br />
sandra.toms-lapedis@rsa.com; Joe Loggia at<br />
(310) 857-7500 or jloggia@advanstar.com;<br />
Nancy Walsh at (203) 840-5499 or nwalsh@<br />
reedexpo.com; Doug Emslie at +44 (0)<br />
20 8846 2700 or demslie@tarsus.co.uk;<br />
Andy Salter at (212) 284-1900 or asalter@<br />
oaktreecapital.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 7
MONTH IN REVIEW<br />
Does Your <strong>Show</strong> Have a Generic Name? Think Again.<br />
BY SANDI CAIN, News Editor<br />
Irvine, CA – Choosing a name for a trade<br />
show may take into account the market,<br />
audience, location or product. What’s<br />
sometimes overlooked is whether the<br />
name includes seemingly generic words<br />
that may be trademarked.<br />
Take “entrepreneur” for instance — a<br />
word that traces its French roots to the<br />
early 18th century. While it would appear<br />
to be a mainstream generic word,<br />
someone does own it: Irvine, CA-based<br />
Entrepreneur Media Inc., publishers of<br />
Entrepreneur magazine and organizers<br />
of various Entrepreneur Expo events.<br />
Entrepreneur Media also aggressively<br />
defends that trademark. Those who are<br />
caught offguard have ended up on the<br />
short end of the financial stick and been<br />
forced to revamp their event, company<br />
name, seminar or business expo because<br />
of it. Just ask Scott Smith, a Sacramento<br />
public relations professional who was<br />
forced to drop his “EntrepreneurPR”<br />
moniker when Entrepreneur Media attorneys<br />
successfully claimed trademark<br />
infringement for use of the word “entrepreneur.”<br />
Smith has fought a nearly<br />
two-decade battle over the issue and is still<br />
on the hook for more than $1.6 million in<br />
damages awarded to Entrepreneur Media<br />
nine years ago by the Ninth Circuit Court<br />
of Appeals and upheld twice since then<br />
through the bankruptcy courts.<br />
Now Smith has filed his own lawsuit<br />
claiming Entrepreneur Media committed<br />
fraud against the U.S. Patent &<br />
<strong>Trade</strong>mark Office (PTO) in swearing to<br />
the PTO that it was still using the Entrepreneur<br />
Expo trademark when it was no<br />
longer producing expos.<br />
Ryan Shea, president of Entrepreneur<br />
Media, told <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> that the<br />
original expo format is no longer used;<br />
instead the company uses “Entrepreneur<br />
Expo” as the entity that organizes an<br />
annual expo sponsored by the UPS<br />
Store and for an annual awards event<br />
next slated for January in Dallas.<br />
Shea said the company did not renew<br />
its “Small Business Expo” trademark in<br />
2010 and that one expired in May 2011.<br />
“We hold our trademarks valuable and<br />
are planning to use the ones that we<br />
still have,” Shea said.<br />
He said some uses might go unchallenged<br />
— perhaps versions such as “XYZ<br />
State Entrepreneur Expo”— because they’re<br />
unlikely to be confused with the magazine<br />
or Entrepreneur Media events. A quick<br />
Google search reveals at last half a dozen<br />
such expos in <strong>2012</strong> from coast to coast.<br />
While it’s up to the courts to decide<br />
the merits of this case, show organizers<br />
might want to ratchet up their efforts to<br />
find out if anyone holds a trademark for<br />
that seemingly innocuous “Fan Festival,”<br />
“Olde Book Faire” or “Entrepreneur Expo,”<br />
because “entrepreneur” isn’t the only<br />
seemingly generic word at play in the<br />
trademark world.<br />
Last year, Hobby Star Marketing of Toronto,<br />
which stages the Toronto Fan Expo,<br />
filed an injunction against organizers<br />
of the Ultimate Fighting Championship<br />
league and Reed Exhibitions over the use<br />
of the name “UFC Fan Expo” in Toronto.<br />
And San Diego’s Comic-Con International<br />
has been mentioned as ripe for the same<br />
sort of tussles, though some legal experts<br />
have opined that the use of the phrase<br />
prior to the existence of the convention<br />
and Comic-Con’s own liberal policy of<br />
allowing others to use the name might<br />
negate the possibility of trademarking.<br />
Smith contends the bigger issue<br />
for trade shows is the integrity of the<br />
event. “If you get sued for your name,<br />
then sponsors, exhibitors, and possibly<br />
attendees may be reluctant to take<br />
part,” he said.<br />
Some intellectual property scholars<br />
told Bloomberg News that recent federal<br />
trademark rulings have trended toward a<br />
new broad definition of what constitutes<br />
“consumer confusion” about trademarks.<br />
Given that, there may be an increased<br />
need to practice increased vigilance in<br />
the realm of intellectual property to<br />
protect the integrity of the brand that<br />
each show and organizer strives to build<br />
for itself.<br />
Reach Scott Smith at (916) 453-8611 or<br />
scott@bizstarz.com; Ryan Shea at (949)<br />
261-2325 or rshea@entrepreneur.com<br />
MAKE PLANS NOW TO ATTEND THIS UPCOMING DYNAMIC EVENT<br />
8 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
EVENT PREVIEW<br />
<strong>Show</strong> Birds Will Join Snow Birds<br />
in Orlando for Expo! Expo!<br />
BY HIL ANDERSON, senior editor<br />
Orlando, FL – The theme of this year’s<br />
Expo! Expo! in Orlando is “Soak It All In,”<br />
and that means more than just Florida’s<br />
early winter sunshine.<br />
The International Association of Exhibitions<br />
and Events (IAEE) has put together<br />
another solid program of education<br />
and networking for its annual meeting<br />
that will appeal to seasoned trade show<br />
executives, up-and-comers attending for<br />
the first time, and everyone in between.<br />
Expo! Expo! wraps up the business year<br />
in Orlando December 4-6. About 2,000<br />
executives from across the industry are expected<br />
to attend. They will have a full and<br />
productive educational agenda plus 30,000<br />
net square feet of exhibits waiting for them.<br />
Expo! Expo! always sends attendees<br />
home for the holidays with a fresh batch<br />
of ideas and contacts to be put to use<br />
in the coming year.<br />
The IAEE Education Committee and<br />
The International Center for Exhibitor<br />
and Event Marketing joined forces to<br />
create nearly 80 sessions, many of which<br />
are in response to attendee surveys taken<br />
at last year’s show. A particularly hot<br />
topic to be soaked in is show marketing.<br />
“Exhibition and event marketers are<br />
always interested in the latest ways to keep<br />
their events relevant and appealing,” said<br />
Doreen Biela, chair of IAEE and ICEEM.<br />
“Technology and changing customer<br />
needs require marketers to stay ahead of<br />
the curve, but there are also some parameters<br />
that never change, such as measuring<br />
ROI and keeping customers engaged.”<br />
Session Highlights<br />
• Senior <strong>Executive</strong> Roundtable. C-level<br />
execs are invited to attend “Attracting<br />
and Retaining Top Talent,” a special<br />
session devoted to the challenge<br />
of hiring the best and the brightest.<br />
The session will be led by a panel of<br />
thought leaders and will delve into topics<br />
such as the development of goals, retaining<br />
junior managers and planning for<br />
succession when the sirens of retirement<br />
finally become irresistible. There will also<br />
be a focus on finding sometimes scarce<br />
talent and creating a job description<br />
that makes the best use of junior staff.<br />
Attendees must be registered for<br />
the education track in order to attend.<br />
• First Timers’ Orientation and Lunch.<br />
IAEE continues its campaign to keep<br />
the organization well populated by<br />
the young bloods of the industry.<br />
Qualified first-time attendees who<br />
registered by the end of October not only<br />
had their fees waived but were also invited<br />
to a free orientation lunch, which proves<br />
there is indeed such a thing as a free lunch.<br />
The luncheon provides rookies with<br />
the opportunity to make their first<br />
contacts with their colleagues and get the<br />
lowdown on the role IAEE plays in their<br />
new profession and the nuts and bolts<br />
of the Certified Event Manager program.<br />
• Invitation to Join the Keynote<br />
Eric Ly, the founder of the ubiquitous<br />
business social network LinkdIn, will<br />
open the proceedings. The session will be<br />
presented in an interview format and will<br />
provide a look at the future of personal<br />
communications in the sometimes<br />
impersonal B-to-B environment.<br />
Fun After Sundown<br />
Plenty of opportunities to connect and<br />
re-connect with colleagues are on the<br />
networking agenda.<br />
The Opening Reception is sponsored by<br />
and hosted by Universal Studios. Along<br />
with refreshments and food, the event<br />
includes unlimited access to the many<br />
rides and other attractions offered by this<br />
top-tier amusement Park, including The<br />
Wizarding World of Harry Potter.<br />
The following evening is highlighted by<br />
Humanity Rocks, the annual rock concert<br />
presented by Global Experience Specialists<br />
(GES). This year’s show takes place at<br />
Expo! Expo! Sessions<br />
Led by TSE’s<br />
Danica Tormohlen<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> (TSE) Contributing<br />
Editor Danica Tormohlen<br />
will take the stage at Expo! Expo! for<br />
two panel discussions on Thursday,<br />
December 6 at the Orange County<br />
Convention Center.<br />
Danica will moderate the “Tech<br />
Trends To Watch” session at 2:00 p.m.<br />
She will be joined by Shawn Pierce,<br />
president of the Registration & Housing<br />
Services division of Experient;<br />
Jay Tokosch, co-founder of Core-apps;<br />
George Hines, chief information offi cer<br />
for Global Experience Specialists<br />
(GES); and Mark Haley, president<br />
of Smart City Networks.<br />
At 3:15 p.m., she will moderate the<br />
“Growth Strategies for 2013” panel<br />
with Galen Poss, chief operating<br />
offi cer, dmg :: events; Chris Dolnack,<br />
senior vice president and CMO<br />
of the National Shooting Sports<br />
Foundation; and John Marriott, senior<br />
vice president and general manager<br />
of Motor Trend Auto <strong>Show</strong>s.<br />
Danica will be part of the TSE<br />
team at Expo! Expo!. Please stop<br />
by our booth #1109 to share your<br />
latest news or just visit with Danica,<br />
Darlene, Irene, Diane, Hil and Linda.<br />
Reach Danica Tormohlen at<br />
(816) 803-8103 or dtormohlen@<br />
tradeshowexecutive.com<br />
The Grove at Universal Orlando and will<br />
benefit the Ronald McDonald House.<br />
The Hilton Orlando will be the site of<br />
Expociety, the closing party sponsored<br />
by the host hotel and Visit Orlando,<br />
where final hugs and handshakes will be<br />
exchanged and promises will be made to<br />
attend the 2013 Expo! Expo! in Houston.<br />
Reach Scott Craighead, IAEE director of<br />
conventions & events, at (972) 458-8119<br />
or scraighhead@iaee.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 9
LOOKING AHEAD<br />
What Major <strong>Trade</strong> <strong>Show</strong>s are on Tap for January<br />
International Consumer<br />
Electronics <strong>Show</strong><br />
JANUARY 8-11<br />
Las Vegas Convention Center, Las Vegas, NV<br />
2 on the TSE <strong>Gold</strong> 100<br />
The <strong>2012</strong> International Consumer Electronics<br />
<strong>Show</strong> (CES) topped 1.6 million net square<br />
feet, a mark likely to be surpassed in 2013<br />
considering the steady improvement in<br />
consumer confidence, the rapidly changing<br />
nature of the electronics industry and<br />
the organization’s knack for innovative<br />
ideas that drive show growth.<br />
Organizers at the Consumer Electronics<br />
Association (CEA) said the anticipation<br />
led to the rapid sellout of the show’s International<br />
Gateway TechZone. The Gateway<br />
TechZone will be moved to a new location<br />
at the Venetian in 2013, and the area set<br />
aside for cloud computing companies and<br />
startups has been expanded.<br />
Karen Chupka, CEA senior vice president<br />
of events and conferences, said the<br />
Venetian had become prime real estate<br />
for exhibitors and attendees due to its<br />
proximity to the show’s TechZones and<br />
keynotes. “The International Gateway<br />
will be in great company with the new<br />
CloudBase3 TechZone and Eureka Park,<br />
which is returning for a second year 40%<br />
larger than the first,” she said.<br />
The CES experience also will be easier<br />
for overseas attendees, who last year represented<br />
150 nations and made up 23% of the<br />
show’s total attendance of 156,153. Travel<br />
to Las Vegas has been streamlined with the<br />
opening of the new terminal at McCarran<br />
International Airport and its seven gates<br />
dedicated to international flights.<br />
The CEA will have convenient registration<br />
areas set aside for international<br />
attendees in multiple locations at the<br />
show and will host a reception for<br />
them on opening night.<br />
Reach Karen Chupka at (703) 907-7639<br />
or kchupka@ce.org<br />
SHOT <strong>Show</strong><br />
JANUARY 15-18<br />
Sands Expo & Convention Center, Las Vegas, NV<br />
16 on the TSE <strong>Gold</strong> 100<br />
Reed Exhibitions and the National<br />
Shooting Sports Foundation (NSSF) are<br />
expecting more than 60,000 attendees<br />
Intl. Builders' <strong>Show</strong><br />
and 1,600 exhibitors at their sporting<br />
firearms show in two months. “We have<br />
an enthusiastic and passionate buying<br />
community,” said Chris Dolnack, NSSF<br />
senior vice president and chief marketing<br />
officer. Exhibitors, buyers, media and<br />
other industry professionals hail from<br />
all 50 states and 100 countries.<br />
Last year, SHOT covered about 630,000<br />
nsf. That was down from 660,000 nsf in<br />
2011 and 707,000 nsf when it marked its<br />
30th anniversary in 2009 but still enough<br />
to make it one of the largest annual<br />
shows in Las Vegas. Earlier this year,<br />
Reed and extended its run at the Sands<br />
Expo through 2015.<br />
The show is getting a boost from its<br />
Law Enforcement section, which last<br />
year spanned 170,000 nsf.<br />
Exhibitors were given access to an<br />
online registration dashboard and the<br />
large contingent of media was invited<br />
to register for press day at a Boulder<br />
City rifle range where they will be<br />
able to test the latest in firepower.<br />
Reach Chris Dolnack at (203) 426-1320<br />
or cdolnack@nssf.org; Dave Jeanette,<br />
event director, at (800) 910-4671 or<br />
djeanette@reedexpo.com<br />
International Builders’ <strong>Show</strong><br />
JANUARY 22-24<br />
Las Vegas Convention Center, Las Vegas, NV<br />
30 on the TSE <strong>Gold</strong> 100<br />
The International Builders' <strong>Show</strong> (IBS)<br />
moves from February to January and<br />
from Orlando to Las Vegas.<br />
The struggles of the construction and<br />
real estate industries have been tough<br />
on the IBS but the show has been slowly<br />
rebuilding its metrics since the recession<br />
cut exhibit space roughly in half between<br />
2009 and 2010. The <strong>2012</strong> show spanned<br />
414,142 nsf, but that was (15.2)% lower<br />
than the previous year. An encouraging<br />
note was an 8.9% increase in attendance.<br />
The National Association of Home<br />
Builders (NAHB) is offering a condensed<br />
educational program this year. About<br />
100 sessions are scheduled compared to<br />
165. Organizers said it would raise the<br />
overall quality of the program and open<br />
10 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
up additional time for attendees to visit<br />
the exhibits.<br />
The lighter schedule will also open up<br />
more time for networking and hashing<br />
over the U.S. presidential inauguration,<br />
which takes place two days before the<br />
show opens.<br />
Reach Mark Pursell, senior vice president<br />
of exhibitions, marketing & sales,<br />
at (800) 368-5242 or mpursell@nahb.org<br />
SURFACES<br />
JANUARY 28-31<br />
Mandalay Bay Convention Center<br />
58 on the TSE <strong>Gold</strong> 100<br />
Hanley Wood Exhibitions signed a deal<br />
on October 5 with the Las Vegas Market<br />
to form an extended strategic partnership<br />
and co-locate SURFACES with the<br />
annual Las Vegas Market in 2013 and 2014.<br />
The goal is to provide their attendees an<br />
enhanced product sourcing, educational<br />
and networking experience.<br />
The co-location is a bit unique in that<br />
Las Vegas Market takes place at the World<br />
Market Center downtown and SURFACES<br />
will be held on The Strip at the Mandalay<br />
Bay Convention Center.<br />
But the product lines and show dates<br />
at both events were similar enough in the<br />
past that a number of attendees routinely<br />
registered for both shows. “Both parties<br />
agreed that it was in the best interest of<br />
our events to hold them concurrently and<br />
give our customers a one-stop shopping<br />
opportunity,” said Dana Teague, group<br />
director of SURFACES.<br />
The space draw for SURFACES earlier<br />
this year snapped up 87% of available<br />
space and sales were running 23,000 nsf<br />
ahead of <strong>2012</strong> nsf. <strong>Show</strong> managers said<br />
they were encouraged by the number of<br />
past exhibitors returning to the show<br />
after various absences.<br />
Las Vegas Market runs one day longer<br />
than SURFACES, and is also projecting<br />
a good turnout for its furnishings buyers<br />
and manufacturers, who can take a side<br />
trip to Mandalay Bay to look over the<br />
latest in floor coverings.<br />
Reach Dana Teague at (972) 536-6317<br />
or dteague@hanleywood.com; Dorothy<br />
Belshaw, International Market Center<br />
president of Gift + Home Décor, at (702)<br />
599-9621 or dorothy.belshaw@wmclv.com<br />
Las Vegas Market<br />
International Production<br />
& Processing Expo (IPPE)<br />
JANUARY 29-31<br />
Georgia World Congress Center, Atlanta, GA<br />
35 on the TSE <strong>Gold</strong> 100<br />
The meat and poultry industry rolled<br />
three major trade shows into one big<br />
event that will cover approximately<br />
420,000 nsf and draw 25,000 attendees<br />
and 1,100 exhibitors.<br />
The IPPE is made up of the International<br />
Feed Expo and International Poultry Expo,<br />
which in 2011 ran a combined 319,542<br />
nsf and ranked No. 50 on the TSE <strong>Gold</strong><br />
100. They will be joined in 2013 by the<br />
International Meat Expo.<br />
The show fills the Georgia World<br />
Congress Center with the latest machinery<br />
for processing meat, poultry and feed<br />
products. There is also a full educational<br />
program tackling major issues such as<br />
food safety, global economics and the<br />
industrial-scale production of eggs and<br />
meat. Many of the bigger sessions require<br />
an additional fee running as high as $250.<br />
One of the first steps in combining the<br />
three IPPE shows was a stricter policy on<br />
WiFi service on the show floor. It seems<br />
too many exhibitors were setting up their<br />
IPPE<br />
own routers or “hitchhiking” on others’<br />
wireless signals. This year, exhibitors<br />
will be required to use the show’s WiFi<br />
service unless they receive permission<br />
to establish their own service.<br />
Reach Anne Halal, vice president,<br />
convention & exposition services, American<br />
Meat Institute, at (202) 587-4230 or<br />
ahalal@meatami.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 11
INTERNATIONAL<br />
CHINA<br />
HONG KONG<br />
Public Takes Part<br />
in Eco Expo Asia<br />
Hong Kong – The people of Hong Kong<br />
were invited to get on the green bandwagon<br />
at Eco Expo Asia in October.<br />
The general public was invited to attend<br />
a day-long program on sustainability and<br />
low-carbon technology and also shop for<br />
environmentally friendly products at the<br />
Sunday Green Mart. A highlight of the<br />
market was the Dong-Feng electric car,<br />
which was available for test drives at<br />
the AsiaWorld-Expo.<br />
The public day took place the day<br />
before the official opening of the October<br />
29-30 conference, which was expected<br />
to equal last year’s 8,200 square meters<br />
(88,264 square feet) of gross exhibit<br />
space and nearly 9,000 attendees.<br />
The conference highlight was a forum<br />
for officials from China’s national, provincial<br />
and municipal governments as well<br />
as representatives from the neighboring<br />
ASEAN nations. The development of the<br />
sustainability industry has been listed as<br />
a priority under China’s current five-year<br />
economic plan.<br />
Eco Expo Asia is organized by Messe<br />
Frankfurt (HK) Ltd., and the Hong<br />
Kong <strong>Trade</strong> Development Council.<br />
Reach Senior <strong>Trade</strong> Fair Coordinator<br />
Jenny Leung at (852) 2238 9929 or jenny.<br />
leung@hongkong.messefrankfurt.com<br />
Eco Expo Asia<br />
MACAO<br />
Venetian Macao<br />
Offer Deals for<br />
Meeting Planners<br />
Macao – The Venetian® Macao Resort<br />
Hotel launched an aggressive event sales<br />
campaign this Fall to close out it bookings<br />
for the year. The “Yes! Meet You in<br />
Macao” offer includes a menu of valueadded<br />
benefits for planners who book<br />
their 2013 events by December 31. The<br />
benefits, which are awarded based on the<br />
number of room nights booked, include<br />
complimentary cocktail receptions, WiFi<br />
access and transportation to Hong Kong.<br />
The Venetian Macao offers 100,000<br />
square meters of exhibit space plus<br />
flexible meeting and ballroom space.<br />
The resort also closed out its second<br />
annual Ice World exhibit, an ice-sculpture<br />
display that drew more than 176,000<br />
visitors in its four-month run ending<br />
September 16.<br />
Brendon Elliott, vice president of sales<br />
and resort marketing, at + (853) 8117 2108<br />
or brendon.elliott@venetian.com.mo<br />
SHANGHAI<br />
Shanghai to Host<br />
2013 ICCA Congress<br />
Shanghai – The International Congress<br />
and Convention Association (ICCA)<br />
recently selected Shanghai to be the<br />
host city for its 2013 annual meeting.<br />
The 52nd Congress of the ICCA will take<br />
place November 2-6, 2013 at the Shanghai<br />
International Convention Center. Landing<br />
the conference was a nice win for the<br />
Shanghai Municipal Tourism Administration,<br />
which is seeking to push Shanghai<br />
into the top tier of Asian trade show cities.<br />
Chinese members of the ICCA will also<br />
use the event as a platform for networking<br />
with potential overseas partners, and<br />
to show off China’s impressive trade show<br />
infrastructure. Details of the Congress<br />
were being worked out by an organizing<br />
committee that was formed by the ICCA<br />
China Committee in September.<br />
Reach Mieke Van Loenen, ICCA<br />
operations director, at +31 20 3981902<br />
or mieke@icca.nl<br />
Venetian ® Macao<br />
Shanghai Intl. Convention Center<br />
12 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
INTERNATIONAL<br />
No Sitting on the Job. The aisles were busy at FMC China. The Shanghai furniture show included<br />
the latest sofas, chairs and bedding that were available for testing by attendees.<br />
Perfect Pitch. East and West met at Music China. Sessions included reviews of best sales practices<br />
for Chinese retailers that sell musical instruments in their increasingly affl uent domestic market.<br />
CHINA (cont.)<br />
SHANGHAI<br />
FMC China Fills Up<br />
Expanded Space<br />
Shanghai – The expansion of Furniture<br />
Manufacturing & Supply China (FMC China)<br />
into four halls at the Shanghai World<br />
Expo Exhibition & Convention Center<br />
resulted in an increase in exhibit sales<br />
and a 12% growth in attendance this<br />
year, according to UBM Sinoexpo International<br />
Exhibition Co.<br />
The show covered 71,000 square meters<br />
(764,237 square feet) of space in four halls<br />
compared to 59,000 square meters (635,070<br />
square feet) in three halls last year.<br />
The 18th annual edition of the show<br />
hosted a number of onsite events, including<br />
the First World Health Sleep Industry<br />
Conference, and 30,759 trade buyers. There<br />
were 4,566 overseas buyers, nearly half<br />
of whom came from other Asian nations.<br />
The extra room will enable FMC China<br />
to add additional product areas in 2013,<br />
including one for semi-finished furniture<br />
and additional space for other categories.<br />
Reach <strong>Show</strong> Manager William Yuan at<br />
+86-21-6437 1178 153 or william.yuan@<br />
ubmsinoexpo.com<br />
NAMM Outreach Appeals<br />
to Chinese Merchants<br />
Shanghai – A standing-room-only crowd<br />
was present at a series of sessions tailored<br />
for Chinese musical-instrument retailers<br />
at Music China, which was sponsored by<br />
the National Association of Music Manufacturers<br />
(NAMM), Intex and Messe<br />
Frankfurt (HK) Ltd.<br />
The seminars on best practices for music<br />
retailers was launched at Music China<br />
seven years ago and have gained popularity<br />
steadily as the Chinese economy grows.<br />
NAMM said 1,730 attendees enrolled in<br />
the sessions, an 8% increase over 2011.<br />
The nine sessions held this Fall at the<br />
Shanghai New International Expo Centre<br />
were crafted specifically for the Chinese<br />
market and focused on revenue generation,<br />
cultivation of a lifelong customer<br />
base and even avoiding the mistakes<br />
made in previous years by U.S. retailers.<br />
Speakers included seasoned industry<br />
Continued on page 16<br />
14 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
INTERNATIONAL<br />
Continued from page 14<br />
executives from the U.S. and Europe,<br />
but also leading Chinese retailers and<br />
association leaders.<br />
Reach Phyllis Tsang, show manager,<br />
Messe Frankfurt (HK), at +852 2238 9901<br />
or music@hongkong.messefrankfurt.com<br />
SINGAPORE<br />
SINGAPORE<br />
Attendance at<br />
Singapore’s<br />
OS+H Asia Jumps<br />
Singapore – Messe Dusseldorf Asia<br />
reported the largest crowd at the<br />
Occupational Safety & Health Exhibition<br />
for Asia (OS+H Asia) since the biennial<br />
show opened in Singapore in 1998.<br />
<strong>Trade</strong> visitors at the September 12-14<br />
show at Suntec totaled 5,918, a 15%<br />
increase over the 2010 event, and<br />
the exhibitor count grew to 163.<br />
“OS+H Asia is the only event of its<br />
kind in the region,” said Gernot Ringling,<br />
managing director of Messe Dusseldorf<br />
Asia. “We will continue to work with the<br />
industry to raise the bar for OS+H Asia<br />
and enhance its position as a mustattend<br />
event in Asia.”<br />
Ringling said post-show surveys<br />
revealed that four out of five exhibitors<br />
planned to return to the show in 2014.<br />
The show was also used as a launching<br />
pad for the co-located inaugural Medical<br />
Manufacturing Asia, which included 150<br />
exhibitors and 4,449 attendees. The<br />
two shows were held alongside the<br />
9th Medical Fair Asia.<br />
OS+H Asia reached out to a different<br />
audience demographic than the two<br />
medical device shows. Asia’s booming<br />
construction and manufacturing sectors<br />
have increased interest in work place<br />
safety and health. Messe Dusseldorf<br />
targeted buyers in heavy industries including<br />
petrochemicals and oil refining,<br />
shipbuilding and maritime, electronics<br />
and hospitality.<br />
Reach Gernot Ringling at (65) 6332<br />
9620 or gringling@mda.com.sg<br />
Architects Converge<br />
on Landmark Marina<br />
Bay Sands<br />
Singapore – It’s hard to miss the Marina<br />
Bay Sands in Singapore, and its unique<br />
design was certainly appreciated by the<br />
more than 1,800 architects and designers<br />
who attended the October 3-5 World<br />
Architecture Festival (WAF) at the hotel.<br />
Marina Bay Sands<br />
The fifth edition of the WAF was highlighted<br />
by presentations by the world’s<br />
leading architects, including keynote<br />
speaker Moshe Safdie, who designed<br />
Marina Bay Sands.<br />
“There was a real sense of energy and<br />
activity here,” said WAF Director Paul<br />
Finch. “And with more architects, designers<br />
and press attending the festival than<br />
ever before, it was a very lively three days.”<br />
One of the highlights was the presentation<br />
of the WAF World Building of the<br />
Year. It didn’t go to Marina Bay Sands,<br />
but rather to its neighbor, the Cooled<br />
Conservatory at Singapore’s Gardens<br />
by the Bay.<br />
Reach Jessica McFarlane, festival producer,<br />
at +44 (0) 20 7728 3996 or jessica.<br />
mcfarlane@i2ieventsgroup.com<br />
got news?<br />
As you near the fi nal stages of an acquisition,<br />
change in management, expansion, launch or<br />
other important news, let us know in advance<br />
that news is about to break.<br />
CONTACT:<br />
Darlene Gudea, PUBLISHER & EDITOR<br />
(760) 630-9111<br />
dgudea@tradeshowexecutive.com<br />
Hil Anderson, SENIOR EDITOR<br />
(760) 630-9107<br />
handerson@tradeshowexecutive.com<br />
16 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
TRENDING & SPENDING<br />
SPONSORED BY<br />
Economic Progress May Be Fleeting<br />
BY DARLENE GUDEA, president<br />
Darlene Gudea,<br />
PRESIDENT<br />
Frank Chow,<br />
CHIEF ECONOMIST<br />
Oceanside, CA – Last month, a slew<br />
of surprisingly good economic reports<br />
pointed to an upturn in the U.S. economic<br />
recovery. The Commerce Department<br />
reported a 1.1% gain in September retail<br />
sales and The Conference Board reported<br />
a rise in consumer confidence. The unemployment<br />
rate slid to 7.8% from 8.1% in<br />
September and the number of unemployment<br />
claims plummeted by more than<br />
30,000 in early October. Some analysts,<br />
such as Jack Welch, former CEO of General<br />
Electric, lambasted the unexpected<br />
statistic as government manipulation<br />
due to the election. Others heralded it<br />
as a change to more dynamic job growth.<br />
“If this is indeed a harbinger of a positive<br />
shift from the anemic economic trends<br />
of late, then show managers can breathe<br />
a sigh of relief as the recent slowdown<br />
in some shows may be transitory,” said<br />
Frank Chow, chief economist for <strong>Trade</strong><br />
<strong>Show</strong> <strong>Executive</strong> Media Group.<br />
A Closer Look at Economic Reports<br />
The September unemployment rate fell<br />
to the lowest level since January 2009, the<br />
Labor Department said in October. The<br />
Bureau of Labor Statistics Current Population<br />
Survey, also known as The Household<br />
Survey, found an inordinate increase in<br />
the number of people who found jobs:<br />
873,000, the highest number in more than<br />
nine years. Meanwhile, The Bureau of Labor<br />
Statistics Payroll Survey of companies found<br />
only 114,000 jobs were added in September.<br />
What explains the huge divergence<br />
in the two job surveys? Chow’s research<br />
found that most of the difference was<br />
due to part-time workers and a confluence<br />
of unusual seasonal adjustments:<br />
• The unemployment rate showed a surprise<br />
rise of 582,000 part-time workers.<br />
• There were large seasonal adjustments<br />
in self-employed and agricultural workers.<br />
These two employment sectors are<br />
not in the scope of the Payroll Survey.<br />
• The steep recession in 2008 may be<br />
distorting the seasonal factors. On September<br />
27, the Bureau of Labor Statistics<br />
announced that a re-benchmarking<br />
exercise showed 400,000 jobs were<br />
missed as of March <strong>2012</strong>.<br />
“It should be noted the unemployment<br />
rate is very volatile and historically subject<br />
Employment in Q3 was a<br />
little stronger than expected,<br />
but manufacturing continues<br />
to feel the squeeze. Hiring<br />
at factories is still fizzling<br />
this year amid weak global<br />
growth and a slowdown<br />
in business investments.<br />
Roughly 100,000 new jobs<br />
a month are needed just<br />
to keep up with the rising<br />
working-age population.<br />
Frank Chow, TSE CHIEF ECONOMIST<br />
to much criticism,” Chow said. He feels a<br />
more accurate statistic is U-6 unemployment<br />
which includes unemployed, discouraged<br />
workers and part-time workers<br />
who want a full-time job. U-6 unemployment<br />
remained at 14.7%, he pointed out.<br />
Chow noted that weekly claims for<br />
unemployment benefits plunged in<br />
early October, soon after the surprising<br />
unemployment rate was published.<br />
Though raising suspicions, the Labor<br />
Department explained that California<br />
failed to report the number of workers<br />
reapplying for benefits. The situation was<br />
quickly rectified the following week when<br />
unemployment claims jumped 46,000 to<br />
a seasonally adjusted 388,000, the highest<br />
in four months. The Labor Department<br />
says the four-week average, a less volatile<br />
measure, fell slightly to 365,500, a level<br />
consistent with continued modest hiring.<br />
Better Employment Numbers but<br />
Not as Dramatic as Figures Imply<br />
Bottom line, employment in the Third<br />
Quarter was a little stronger than expected,<br />
but not nearly as dramatic as the<br />
September numbers indicated. “Unfortunately,<br />
most of the improvement was due<br />
to the hire of more part-time workers,”<br />
Chow said. “On the other hand, at least<br />
the unemployment rate didn't fall due to<br />
more people dropping out of the labor<br />
force, as in previous months,” he said.<br />
Manufacturing continues to feel the<br />
squeeze. Hiring at factories is still fizzling<br />
this year amid weak global growth and<br />
a slowdown in business investments.<br />
Roughly 100,000 new jobs a month are<br />
needed just to keep up with the rising<br />
working-age population, Chow noted.<br />
Consumer Spending Perks Up<br />
Consumer spending has a dramatic impact<br />
on the overall economy, so when September<br />
retail sales grew 1.1%, far exceeding analysts’<br />
forecasts, expectations for economic<br />
growth began to build, said Chow. Auto<br />
sales led the charge, increasing 12.8%.<br />
Macroeconomic Advisers, a forecasting<br />
firm, raised its outlook for the pace of Third<br />
Quarter economic growth to 1.9%, up three<br />
tenths of a point from its previous view.<br />
Retail sales, excluding autos, gasoline and<br />
building materials — a closely followed<br />
barometer of consumer spending, climbed<br />
0.9%, a sign of broad strength. “This is<br />
a good end of the Third Quarter and we<br />
have some good momentum going into<br />
the Fourth Quarter,” said Craig Dismuke,<br />
an economic strategist at Vining Sparks<br />
in Memphis, TN.<br />
Still, there were signs that some of the<br />
boost in spending could prove fleeting,<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 19
TRENDING & SPENDING<br />
Continued from page 19<br />
warned Chow. Sales at electronics retailers<br />
advanced 4.5%, but some analysts<br />
attributed that to record sales of Apple's<br />
new iPhone 5. If so, then that strength<br />
might show up in October also and then<br />
fade, said Michael Feroli, an economist<br />
at JPMorgan in New York. Sales at food<br />
and beverage stores climbed 1.2%, which<br />
reflected mainly the increase in food<br />
prices due to the recent drought, said<br />
Chow. Also, gas station receipts rose<br />
2.5%, mostly due to an increase in<br />
prices at the pump, he noted.<br />
In October, the University of Michigan/<br />
Reuters Consumer Sentiment Index jumped<br />
to 83.1, its highest level since the recession<br />
started, thanks to a big increase in<br />
the expectations component. “There has<br />
been steady progress in the index since<br />
last year's scare from the S&P's downgrade<br />
of the U.S. credit rating,” said<br />
Chow. “However, no one seemed more<br />
surprised than the folks at the University<br />
of Michigan and Reuters, who expected<br />
the index to top out at 78.5.”<br />
Most economists see<br />
growth staying at or below<br />
2% in the second half of<br />
the year. A new Outlook by<br />
the National Association<br />
for Business Economics,<br />
suggests unemployment is<br />
likely to remain the same,<br />
stalling at the current 7.8%<br />
through Q4 of 2013, and<br />
expects GDP growth to rise<br />
a paltry 1.9% this year.<br />
The retail business community seems<br />
to reflect the consumer sentiment figure.<br />
Wal-Mart is expecting a big boost this holiday<br />
season after U.S. layaway sales rose to<br />
$400 million in less than a month — that's<br />
about half the amount for all of 2011. Wal-<br />
Mart is predicting sales to rise 5% to 7%.<br />
The big-box retailer is also ordering twice<br />
as many iPads for the holidays as last year.<br />
The National Retail Federation's predicts<br />
this year's holiday sales for its more than<br />
9,000 retailers will increase 4.1% to $586.1<br />
billion, higher than the 10-year average<br />
of 3.5% but less than last year's 4.6%. Market<br />
research firm NPD Group found that<br />
77% of Americans plan to spend equal or<br />
more this holiday season than last year, up<br />
from 73% before the 2011 holiday season.<br />
The percentage of consumers who plan<br />
to spend less decreased from 27% last<br />
year to 23% this year.<br />
Housing is Now the Fair-Haired Child<br />
“It's all a bit optimistic given the strong<br />
economic headwinds we outlined in last<br />
month’s column,” said Chow. “However,<br />
it could be that consumers are starting<br />
to feel more confident about their net<br />
worth due to the improving housing<br />
and stock markets.” Existing and new<br />
home sales, building permits, and the<br />
national median home price have all<br />
gone up steadily in <strong>2012</strong>, according<br />
to the National Association of Realtors<br />
and the S&P/Case-Shiller Index of Home<br />
Values. The S&P 500 Index is up more than<br />
13.9% for the year, and in mid-September,<br />
reached its highest level since December<br />
2007. However, so far in October, the<br />
stock market has retreated modestly.<br />
Economists Still Expect GDP<br />
Growth to Hover at 2% — at Best<br />
In general, most economists see growth<br />
staying at or below 2% in the second half<br />
of the year. A new Outlook released in October<br />
by the National Association for Business<br />
Economics, suggests unemployment<br />
is likely to remain the same, stalling at the<br />
current 7.8% through the Fourth Quarter<br />
of 2013. The widely watched Outlook<br />
expects GDP growth to rise a paltry 1.9%<br />
this year and add only 2.4% next year. Job<br />
growth is expected to average 155,000 a<br />
month, a figure that just keeps pace with<br />
population growth. Since the economists<br />
were looking at long-term trends, the<br />
forecast provides further evidence that the<br />
recent improvement may be a temporary<br />
anomaly suggesting dramatic job gains<br />
are not imminent, Chow warned. <strong>Show</strong><br />
organizers should plan for the economy<br />
to chug along slowly in the near term. TSE<br />
Sector Performance<br />
BEST PERFORMING SECTORS<br />
• Apparel<br />
• Automotive<br />
• Security<br />
• Business Services<br />
MIXED PERFORMANCE<br />
• Communications<br />
• Manufacturing<br />
• Medical<br />
SECTORS UNDER PRESSURE<br />
• Government<br />
• Housing<br />
• Technology<br />
• Hospitality<br />
• Transportation<br />
• Retail<br />
• Food<br />
Economic Indicators<br />
• Construction<br />
• Home Furnishings<br />
Consumer Confidence reversed course in September<br />
and jumped a dramatic nine points to 71.3<br />
after hitting the lowest level in nearly a year in August,<br />
according to The Conference Board. Consumers<br />
were more optimistic about the short-term outlook<br />
for business conditions and jobs.<br />
Core Inflation, which omits volatile food and energy<br />
prices, remained low in September, rising1.98%,<br />
compared to 1.97% last year. This is much lower<br />
than the long-term average of 3.88%.<br />
Corporate Earnings for the S&P 500 companies<br />
are expected to be a mere 0.06% in Q3. This will be<br />
the lowest since Q3 of 2009 and refl ects a continued<br />
slowdown. In Q2, the country’s largest publicly<br />
traded companies reported their earnings rose<br />
8.4% over 2011 levels.<br />
Job Growth reached 114,000 in September [total<br />
nonfarm payroll], according to the U.S. Bureau of Labor<br />
Statistics. Employment increased in health care,<br />
transportation and warehousing, but changed little in<br />
most other major industries and remained well below<br />
the 252,000 average from December to February.<br />
Gross Domestic Product grew at an annual rate of<br />
1.7% in the Second Quarter, down signifi cantly from<br />
2% in Q1, according to the Commerce Department.<br />
Housing Starts for single-family homes, which account<br />
for more than 70% of new residential construction,<br />
surged 15% in September to the highest level<br />
in four years, showing signs of a recovery in the very<br />
industry at the heart of the fi nancial crisis.<br />
Industrial Production rose 0.4% in September<br />
after falling (1.4)% in August.<br />
Interest Rates (short term) remained near 0%<br />
in September, maintaining the ultra-low level set in<br />
December 2008. The Fed repeated its vow to keep<br />
rates near zero until mid-2015.<br />
The Leading Economic Index, a weighted gauge<br />
of 10 economic indicators that helps predict the<br />
future direction of the economy, continued its zigzag<br />
pattern, this time increasing 0.6%. It had dropped<br />
(0.1)% in August, following a 0.4% hike in July, after a<br />
(0.4)% drop in June and a 0.4% increase in May that<br />
came after a (0.1)% decline in April.<br />
Manufacturing in the U.S. expanded in Sep. following<br />
three consecutive months of slight contraction, according<br />
to The Institute for Supply Management’s ISM<br />
Index. The PMI registered 51.5%, an increase of 1.9<br />
percentage points from August's reading of 49.6%.<br />
Retail Sales in the U.S. increased in September by<br />
1.1%, the most in seven months, boosted by demand<br />
for automobiles along with higher gasoline prices.<br />
The Unemployment rate dropped to 7.8% in Sep.,<br />
the fi rst time it was below 8% in 44 months. By<br />
comparison, the all-time high was 10.8% in November<br />
1982 and the record low was 2.5% in May 1953.<br />
20 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
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that’s ranked<br />
number one<br />
in number<br />
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Tallest building in America. Best restaurant in America. Best theater<br />
in America. Best meeting space in America. Come experience Chicago<br />
and see why it’s in a class by itself. CHICAGO. Second to none. <br />
ChooseChicago.com
TRENDING & SPENDING<br />
SPONSORED BY<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Trending & Spending<br />
Economic Forecast<br />
MONTH, QUARTER AND FULL YEAR<br />
Reforecasting revenue targets are a<br />
common exercise these days for senior<br />
executives as business conditions<br />
change rapidly, sometimes for the better,<br />
sometimes for the worse. Volatility<br />
in the economy, geo-political developments,<br />
competition, infl ation and many<br />
other factors can wreak havoc with<br />
assumptions made a month, quarter or<br />
a year ago. Unbiased, reliable data —<br />
whether positive or negative — is the<br />
foundation of solid business planning.<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magazine’s<br />
Trending & Spending Forecast aggregates<br />
information from numerous<br />
sources: government and business reports;<br />
interviews with industry experts<br />
and economists; and the TSE monthly<br />
poll of its 20-member Economic Forecasting<br />
Board. Here is their forecast<br />
for the month, Q3 and <strong>2012</strong> Full Year:<br />
January<br />
2013 FORECAST<br />
%<br />
3.4<br />
%<br />
2.8<br />
%<br />
3.1<br />
NET SF EXHIBITORS ATTENDEES<br />
1st Quarter<br />
2013 FORECAST<br />
%<br />
3.8<br />
%<br />
3.2<br />
%<br />
3.1<br />
NET SF EXHIBITORS ATTENDEES<br />
Full Year<br />
2013 FORECAST<br />
%<br />
3.8<br />
%<br />
2.8<br />
%<br />
3.6<br />
NET SF EXHIBITORS ATTENDEES<br />
$ REVENUE = 5.0 %<br />
© <strong>2012</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magazine, Oceanside, CA (760) 630-9105<br />
=<br />
=<br />
=<br />
An Insider’s Perspective<br />
How is the economy impacting the exposition industry? This month, four industry<br />
experts give you projections and early warning signs based on registration patterns,<br />
exhibit space commitments, long- and short-term bookings, and discussions with peers<br />
and customers. Together with the rest of TSE’s Exposition Forecasting Board, they have<br />
insider knowledge about the true performance of the majority of U.S. trade shows.<br />
And just like economists, they don’t always agree. Their diverse opinions, however,<br />
provide valuable insights to help you formulate your plans.<br />
Airfare Options Could Be a<br />
Shot in the Arm for <strong>Trade</strong> <strong>Show</strong> Travelers<br />
“The latest idea to hit the airlines industry — airfare options<br />
— could have a positive effect on the exposition industry if<br />
it catches on. It enables you to hold on to the low price of a<br />
reserved fare and complete the purchase at a later time.<br />
“In principle, they work much like stock options. The option<br />
seller charges a fee to hold the fare for your plane reservation,<br />
but you're not obligated to buy the ticket. If your travel<br />
Frank Chow,<br />
CHIEF ECONOMIST<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Media Group<br />
plans change, you can simply let the option expire and lose only the fee, not the<br />
full cost of the plane ticket. Buying an option is an alternative to buying a refundable<br />
ticket, which can cost twice as much as a nonrefundable ticket, or paying<br />
for changes, often $150 per ticket. You can also choose the auto-purchase option,<br />
which will automatically complete your purchase at the end of the hold period.<br />
“The Chicago Board Options Exchange, the world's largest exchange for<br />
financial options, began allowing companies to sell options on airline tickets on<br />
October 12. Farelock(SM), which is available only at United.com for some United<br />
Airlines or United Express flights, enables you to lock in a price and itinerary<br />
for either 72 hours or seven days for a fee.<br />
“Pricing options typically cost $9 and up, and are based on flight itinerary,<br />
how far in advance the booking is, and the demand for the flight.<br />
“The new service will take the risk out of planning ahead for frequent travelers<br />
like trade show attendees, exhibitors, organizers and their service providers.”<br />
Darlene Gudea,<br />
PRESIDENT<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Waiting for Something to Trigger Spending<br />
“As we go to press in late October, there has been little<br />
change to our forecast for 2013 as we await the results of the<br />
close Presidential race and see if a compromise materializes<br />
that will keep the U.S. from falling off the $300+ trillion<br />
fiscal cliff. Due to the philosophical differences between the<br />
parties about the role and size of the government, and how to<br />
grow the economy, the outcome of the election will definitely<br />
influence the kind of compromises that will be reached.<br />
However, the resolution of these issues will be challenging,<br />
Media Group<br />
regardless of whether Democrats or Republicans are in control.<br />
“Corporations are stowing away cash at record rates, and are reluctant to<br />
invest in their businesses or hire new workers. The economy needs a trigger to<br />
unleash these dollars, and when that happens, trade shows will be a key beneficiary,<br />
from exhibitor spend to attendance growth to m&a activity.”<br />
22 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
SPONSORED BY<br />
Nancy Walsh<br />
EXECUTIVE VP<br />
Reed Exhibitions<br />
David Loechner<br />
PRESIDENT<br />
Nielsen Expositions<br />
Chris Brown<br />
EXECUTIVE VP<br />
National Association<br />
of Broadcasters<br />
CHAIRMAN<br />
CEIR<br />
Dennis Slater<br />
PRESIDENT<br />
Association of<br />
Equipment Managers<br />
Steve Carey<br />
DEPUTY EXECUTIVE DIR.<br />
National Truck<br />
Equipment Association<br />
Skip Cox<br />
PRESIDENT & CEO<br />
Exhibit Surveys<br />
Aaron Bludworth<br />
COO<br />
Fern Exposition<br />
& Event Services<br />
Restrained Growth on the Horizon<br />
“<strong>Trade</strong> show growth is coming back, roughly proportional to<br />
the decline, and broad across sectors and geography. While<br />
building materials shows have been strong, we haven’t seen<br />
as strong of a bounce in construction-related shows. Medical<br />
shows are not seeing strong growth, but they didn’t have the<br />
huge decline of other events and are facing some industryspecific<br />
anomalies including new regulations and Obamacare,<br />
both of which have caused uncertainty and restraint.<br />
In general, I believe that we are going to continue to see growth, but slowing to<br />
the low single-digit percentages in most areas.”<br />
Pat Fallon<br />
VP OF BUSINESS<br />
DEVELOPMENT<br />
CompuSystems, Inc.<br />
Terence Donnelly<br />
VP OF SALES<br />
Experient<br />
James Rooney<br />
EXECUTIVE DIRECTOR<br />
Mass. Convention<br />
Center Authority<br />
It’s All a Matter of When<br />
“Recovery in all its forms dominates our thinking, interaction<br />
and expectations. The scale and speed of the recovery will determine<br />
how aggressively corporations, financial institutions<br />
and venture capitalists will activate their resources, which are<br />
in place and ready to be released at the first sign of stability.<br />
The results of First Quarterevents will be a strong indicator<br />
of economic recovery and reactivation of innovation.”<br />
Jack Chalden<br />
DIR. OF BUSINESS<br />
DEVELOPMENT<br />
bXb Online<br />
Gregg Caren<br />
SENIOR VP,<br />
STRATEGIC BUS.<br />
SMG<br />
Shura Garnett<br />
REGIONAL VP<br />
Global Spectrum<br />
Joseph V. Popolo, Jr.<br />
CEO<br />
Freeman<br />
Steve Moster<br />
PRESIDENT<br />
Global Experience<br />
Specialists (GES)<br />
Chris Meyer<br />
VP OF SALES<br />
Las Vegas Convention<br />
& Visitors Authority<br />
T&S Forecasting Board<br />
on the Road Again<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Exposition<br />
Forecasting Board will bring up-to-date<br />
forecasts, trends and post-election<br />
commentary at the SMG Annual Sales<br />
Meeting, December 4, Orange County<br />
Convention Center, Orlando, FL.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 23
TSE DASHBOARD<br />
SPONSORED BY<br />
September <strong>Show</strong>s Dive, but Outliers Thrive<br />
BY DARLENE GUDEA, president; CAROL ANDREWS, editor-at-large, and HIL ANDERSON, senior editor<br />
Oceanside, CA – <strong>Trade</strong> shows in September<br />
reflected a collective split personality. In<br />
general, annual expositions suffered overall<br />
declines while the larger, non-annual<br />
shows reported across-the-board gains,<br />
according to the <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> (TSE)<br />
Monthly Dashboard of <strong>Trade</strong> <strong>Show</strong> Metrics.<br />
Big names such as the quadrennial<br />
MINExpo International, the biennial International<br />
Manufacturing Technology <strong>Show</strong><br />
Q3 Ends Quietly<br />
If these were still the days of “Flat is<br />
the new up,” then the Third Quarter<br />
of <strong>2012</strong> would have been a good one.<br />
While the trade show industry expected<br />
some upward momentum this<br />
year, Q3 numbers were disappointing,<br />
refl ecting little change from the Third<br />
Quarter of 2011. With all metrics<br />
declining in September and dragging<br />
down previous gains, exhibit space<br />
ended up with a 0.4% sliver of growth<br />
in Q3. Exhibitor count crept up 0.8%<br />
but attendance took a baby step<br />
backwards with a (0.3)% decline.<br />
The Second Quarter had been more<br />
encouraging. Attendance in Q2 increased<br />
4.6%, although exhibit space and<br />
exhibitor count were up only slightly.<br />
At the very least, trade shows in the<br />
Third Quarter of <strong>2012</strong> outshined the<br />
Third Quarter of 2011. <strong>Trade</strong> show<br />
performance in July, August and September<br />
of 2011 was on the fl at side<br />
with little or no growth in any of the<br />
three metrics. September was a tough<br />
month not only this year but in 2011<br />
as well; exhibit space dropped even<br />
more at that time — a painful (4.3)%.<br />
The current year is still projected to<br />
end on the upside, according to <strong>Trade</strong><br />
<strong>Show</strong> <strong>Executive</strong>’s Exposition Forecasting<br />
Board. The latest growth forecast<br />
calls for 2.4% growth in exhibit<br />
space; 2.8% in number of exhibitors;<br />
and 2.7% in total attendance to close<br />
out the year on a decent note.<br />
24 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
(IMTS), and the biennial Labelexpo Americas<br />
were included in the listings but not<br />
tabulated in the overall statistical analysis<br />
due to their non-annual schedule.<br />
At the end of the day, all three<br />
metrics for September shows were in the<br />
red. Exhibit space dipped (2.2)% from<br />
last year; exhibitors fell a modest (0.8)%<br />
and attendance was the worst performer,<br />
dropping (2.4)%.<br />
Among the annual events, it was the<br />
smaller ones that appeared to be losing<br />
the most traction when compared to their<br />
2011 editions. An unusually large number<br />
of shows — 12 out of 21 — lost ground in<br />
at least one of the three metrics. In addition,<br />
4 of the 21 shows were down in all<br />
three metrics. Because of their small size,<br />
seemingly modest declines were magnified<br />
into double-digit percentage drops;<br />
some shows were in the red by (25)%.<br />
The larger annual events did well.<br />
Seven of the 21 shows surveyed for<br />
the Dashboard in September were large<br />
enough to be part of the TSE <strong>Gold</strong> 100<br />
roster of largest U.S. trade shows, and<br />
by and large reported gains in all three<br />
metrics. Their large numerical gains<br />
propped up the overall averages.<br />
The adjusted totals for September<br />
(excluding outliers and non-annual<br />
shows) came to 2,062,763 net square<br />
feet (nsf) of exhibit space; 7,909<br />
exhibitors; and 153,268 attendees.<br />
That averaged out to 128,923 nsf, 494<br />
exhibitors and 9,579 attendees per show.<br />
Outstanding Outliers<br />
The outliers in the September Dashboard<br />
were a formidable group and reflected<br />
a more positive growth picture than the<br />
analyzed shows. The IMTS, MINExpo and<br />
Labelexpo were all excluded because of<br />
their non-annual nature. The Imprinted<br />
Sportswear <strong>Show</strong>s in Atlanta and Fort<br />
Worth were left out because they did not<br />
provide a two-year attendance comparison.<br />
Surf Expo was sidelined this year<br />
because the methodology used to determine<br />
qualified attendance between 2011<br />
and <strong>2012</strong> had changed, precluding an<br />
apples-to-apples comparison.<br />
These six shows totaled nearly 2.3 million<br />
nsf of exhibit space, more than the<br />
entire adjusted total in the Dashboard<br />
of 2.06 million nsf.<br />
Among the annual events,<br />
it was the smaller ones that<br />
appeared to be losing the<br />
most traction. An unusually<br />
large number of shows —<br />
12 out of 21 — lost ground<br />
in at least one of the three<br />
metrics. Because of their<br />
small size, seemingly<br />
modest declines were<br />
magnified into double-digit<br />
percentage drops.<br />
A Well-Oiled Machine<br />
The king of the September shows was<br />
IMTS. The 29th edition of the biennial<br />
Chicago machinery show reported<br />
1,240,863 nsf of exhibit space, a 9.1%<br />
increase over 2010. Attendance grew an<br />
impressive 21.6% and topped the 100,000<br />
mark, the largest show-to-show increase<br />
in the history of the event.<br />
“The energy level among exhibitors and<br />
attendees was at an all-time high,” said<br />
Peter Eelman, IMTS vice president of exhibitions<br />
and communications. “The overall<br />
activity indicates we are entering a period<br />
of sustained manufacturing growth that<br />
will fuel economic prosperity.”<br />
Eelman reported brisk business on the<br />
show floor with an encouraging number<br />
of orders written on site. One company<br />
— MAG — bagged a $36 million order,<br />
Continued on page 26
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Dashboard Snapshot – SEPTEMBER TRADE SHOW METRICS<br />
SPONSORED BY<br />
MONTHLY OVERVIEW: NET SQUARE FEET<br />
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP<br />
<strong>2012</strong><br />
CONSOLIDATED QUARTERLY OVERVIEW<br />
Q1<br />
Q4 Q1 Q2<br />
2010 Q2 Q3 Q4 Q1 Q2 Q3 Q3<br />
<strong>2012</strong><br />
10%<br />
10%<br />
5%<br />
5%<br />
Exhibitors<br />
0%<br />
0%<br />
NSF<br />
Attendees<br />
(5)%<br />
(2.2)%<br />
(5)%<br />
(10)%<br />
(10)%<br />
(15)%<br />
(15)%<br />
(20)%<br />
(20)%<br />
10%<br />
5%<br />
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP<br />
2010 2011 <strong>2012</strong><br />
p Backtracking. Exhibit space at September shows declined (2.2)% with smaller annual shows feeling<br />
the pinch. The huge non-annual shows, not included in the statistical analysis, performed well.<br />
MONTHLY OVERVIEW: EXHIBITORS<br />
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP <strong>2012</strong><br />
10%<br />
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3<br />
2010 2011 <strong>2012</strong><br />
p Fading to Flat. A ho-hum September<br />
brought the Dashboard metrics for Q3<br />
down about where they were a year ago.<br />
The metrics began losing steam after a<br />
fast start in Q1.<br />
CONSOLIDATED ANNUAL OVERVIEW<br />
0%<br />
5%<br />
Exhibitors<br />
(5)%<br />
(0.8)%<br />
0%<br />
NSF<br />
Attendees<br />
(10)%<br />
(5)%<br />
(15)%<br />
(10)%<br />
(20)%<br />
(15)%<br />
10%<br />
5%<br />
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP<br />
2010 2011 <strong>2012</strong><br />
p Hanging in There. Exhibitors mainly stayed the course at trade shows in September, refl ecting<br />
only a modest decline of less than (1)% from the previous year.<br />
MONTHLY OVERVIEW: ATTENDEES<br />
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP <strong>2012</strong><br />
(20)%<br />
2010 2011<br />
p Onward and Upward. The year 2011<br />
as a whole showed a more defi nite direction<br />
with all three metrics on the upswing.<br />
Although growth was modest at best, it<br />
was indeed growth at a time when the<br />
trend was expected to be slow.<br />
© <strong>2012</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magazine, Oceanside, CA<br />
0%<br />
(5)%<br />
(2.4)%<br />
(10)%<br />
(15)%<br />
(20)%<br />
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP<br />
p Less Travel. The crowds were (2.4)% lower at September shows this year compared to 2011.<br />
Excluding the big non-annuals, trade shows averaged 9,579 people per event.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 25
TSE DASHBOARD<br />
SPONSORED BY<br />
Itching to Go. Sales and enthusiasm were<br />
reported high at IMTS as buyers anticipated<br />
better days ahead for manufacturing. The proof<br />
was seen in a nice 9.1% increase in exhibit<br />
space, which topped 1 million nsf.<br />
Continued from page 24<br />
which will no doubt encourage other<br />
exhibitors to sign up early for 2014.<br />
The show also included the launch of<br />
the co-located Industrial Automation North<br />
America, a joint venture between IMTS<br />
and Deutsche Messe AG that will be<br />
expanded in 2014.<br />
Catching a Wave<br />
Surf Expo continued to ride the growing<br />
popularity of the surfing lifestyle<br />
within the retail sector. A telling statistic:<br />
attendees came from 47 states and 67<br />
countries, many of them landlocked and<br />
not populated by masses of avid surfers.<br />
But Surf Expo is not limited to the riders<br />
of the waves. Vendors displayed products<br />
for skateboarding, waterskiing and leisure<br />
clothing, which contributed to a nice<br />
4.7% bounce in exhibit space to 215,000<br />
nsf. The exhibit floor included a whopping<br />
925 first-time exhibitors.<br />
“Cumulative attendance over three<br />
days topped 24,200 retailers, exhibitors,<br />
media and industry guests,” said Steven<br />
Fisher, senior buyer relations manager for<br />
Surf Expo. “Retail representation included<br />
47 states and 67 countries with strong<br />
growth from the international and<br />
western states markets.”<br />
Mining Jackpot<br />
MINExpo International rolls around once<br />
every four years and <strong>2012</strong> was worth the<br />
wait. The National Mining Association,<br />
the show owner and sponsor, and Hall-<br />
Erickson, Inc., the show management,<br />
reported the heavy-equipment show<br />
spanned 852,030 nsf of exhibit space<br />
in Las Vegas, a 46.7% increase over<br />
2008, a time when the industrial world<br />
was falling down a recessionary shaft.<br />
Four years later, there was a strong vein<br />
of optimism among exhibitors and industry<br />
leaders that the recovery was on track<br />
and the demand for coal and other raw<br />
minerals would continue, particularly<br />
in the developing world.<br />
Solid Sectors<br />
The solid performances by IMTS, MIN-<br />
Expo and Surf Expo helped put their<br />
respective industry sectors at the top of<br />
the September rankings. Manufacturing<br />
was the top sector followed by mining and<br />
sports. “The most exciting take-away from<br />
IMTS <strong>2012</strong> is what it says about the prospects<br />
over the next year,” Eelman said.<br />
Growth Leaders<br />
Not every annual show was in the doldrums.<br />
There were some annual events<br />
that reported improvements across the<br />
board when compared to their 2011 shows.<br />
• Interbike, No. 57 on the latest TSE <strong>Gold</strong><br />
100, reported record attendance of 25,536<br />
and 7.6% growth of exhibit space to 320,536<br />
nsf. Attendance at the Outdoor Demo area<br />
was up 10%. “To say we are pleased with the<br />
<strong>2012</strong> show would be an understatement,”<br />
said Managing Director Pat Hus.<br />
• SuperZoo, a member of TSE’s Fastest 50,<br />
continued growing. The pet industry<br />
exhibition reached 160,000 nsf, a 17.0%<br />
improvement over 2011. Exhibitors and<br />
attendance also increased more than<br />
10%. SuperZoo switches to a July date<br />
next year but will remain at the<br />
Mandalay Bay Convention Center.<br />
• Natural Products Expo East continued<br />
to build on the organic food industry’s<br />
growth. Exhibit space grew 6.8% to<br />
155,000 nsf and attendance was up 9.4%<br />
to 21,662. While still the smaller cousin<br />
of <strong>Gold</strong> 100 show Natural Products Expo<br />
West, the Baltimore exhibition drew a<br />
26 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
SPONSORED BY<br />
high-end crowd that included keynote<br />
speaker and organic guru Alice Waters.<br />
“What resonated with me was the message<br />
of community and integrity delivered by<br />
Alice Waters,” said <strong>Show</strong> Director Erica<br />
Stone. “These are the core values that drive<br />
the brands in the natural products marketplace<br />
and were reflected in attendance<br />
at this year’s show.”<br />
Top Cities<br />
Las Vegas hosted six Dashboard shows<br />
totaling 1,608,107 nsf. MINExpo and Interbike<br />
were the largest. Health + Fitness Business<br />
Expo was the smallest at 26,000 nsf.<br />
Chicago was ranked second with two<br />
shows — IMTS and BusCon — totaling<br />
1,297,893 nsf. Orlando hosted Surf Expo<br />
and Solar Power International but was a<br />
distant third with a total of 493,000 nsf.<br />
Next Month<br />
Look for reports on <strong>Gold</strong> 100 shows such<br />
as Pack Expo International in Chicago,<br />
which topped the 1,000,000 nsf mark<br />
and was expected to draw more than<br />
46,000 attendees. Late October is also<br />
synonymous with the SEMA <strong>Show</strong> and<br />
the AAPEX Automotive Aftermarket<br />
Products Expo. Other major shows that<br />
will appear in the Dashboard include<br />
GIE+Expo and the major cancer conference<br />
held by the American Society of<br />
Therapeutic Radiation & Oncology<br />
that is known simply as ASTRO. TSE<br />
Big Fish, Big Pond (top). Fish bowls were not<br />
for business cards or candy at SuperZoo. The<br />
growing pet industry show offered the latest<br />
accoutrements for dogs, cats and, of course,<br />
tropical fi sh.<br />
Pedaling Faster (right). Interbike reported a<br />
7.6% boost in fl oor space and record attendance.<br />
Interbike was part of an overall strong performance<br />
by <strong>Gold</strong> 100 shows in September.<br />
One in Every Garage (left). Here’s just one of<br />
the big-ticket machines hauled to Las Vegas for<br />
MINExpo. The quadrennial show bounced back with<br />
46.7% more fl oor space than recessionary 2008.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 27
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Dashboard – SEPTEMBER TRADE SHOW METRICS<br />
SPONSORED BY<br />
BY CAROL ANDREWS,<br />
editor-at-large<br />
TOP MGMTS*<br />
• AMT - The Assn.<br />
for Manufacturing<br />
Technology<br />
• Hall-Erickson Inc.<br />
• Nielsen Expositions<br />
TOP CITIES*<br />
• Las Vegas<br />
• Chicago<br />
• Orlando<br />
*Based on total nsf<br />
GROWTH LEADERS<br />
• MINExpo Intl. <strong>2012</strong><br />
• SuperZoo<br />
• Intl. Manufacturing<br />
Technology <strong>Show</strong><br />
TOP INDUSTRY<br />
SECTORS*<br />
• Manufacturing<br />
• Mining<br />
• Sports<br />
BENCHMARKS:<br />
AVERAGE GROWTH<br />
• NSF: (2.2)%<br />
• Exhibitors: (0.8)%<br />
• Attendance: (2.4)%<br />
September <strong>2012</strong> <strong>Show</strong> Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data<br />
SHOW INFORMATION <strong>2012</strong>/2011 <strong>2012</strong>/2011 VARIANCE <strong>2012</strong>/2011 VARIANCE <strong>2012</strong>/2011 VARIANCE <strong>2012</strong> VS. 2011<br />
ASIS International Annual Philadelphia 227,500 3.9% 721 0.8% 19,506 (4.0)% Exhibitors showcased a wide array<br />
Seminar & Exhibits Orlando 219,000 715 20,319 of security solutions, and attendees<br />
ASIS International<br />
came from 86 countries. New this<br />
www.asisonline.org<br />
year was a career pavilion where<br />
attendees engaged with recruiters,<br />
universities and potential employers<br />
in the public and private sectors.<br />
BusCon Chicago 57,030 1.1% 143 8.3% 1,742 3.4% There were 793 unique companies<br />
Bobit Business Media Chicago 56,390 132 1,685 that participated as exhibitors or<br />
www.BusCon.com<br />
attendees. More than 60 of the latest<br />
buses were on display, allowing<br />
side by side comparisons.<br />
CEDIA Expo Indianapolis 188,590 (9.9)% 457 2.9% 16,913 (3.9)% The show had 92 new exhibitors. Of<br />
CEDIA Indianapolis 209,259 444 17,600 the total number of attendees, 15%<br />
www.cedia.net/expo<br />
were fi rst-time attendees at the show.<br />
Health + Fitness Las Vegas 26,000 (2.6)% 82 3.8% N/A N/A Exhibits featured innovations and<br />
Business Expo Las Vegas 26,700 79 N/A fi tness solutions for the specialty<br />
Nielsen Expositions<br />
fi tness market. <strong>Show</strong> management<br />
www.healthandfi tnessbiz.com<br />
aggressively pursued the light commercial<br />
market for fi tness equipment<br />
and announced a move to the Mandalay<br />
Bay Convention Center in 2013.<br />
Hospitality Design Boutique Miami Beach 54,710 (19.3)% 355 (8.5)% 4,681 (20.7)% The show featured the best design<br />
Exposition & Conference Miami Beach 67,760 388 5,900 elements from exhibitors ranging from<br />
Nielsen Expositions<br />
large manufacturers to small artisans.<br />
www.hdboutique.com<br />
Attendees included designers,<br />
architects, owners, operators,<br />
developers and specifi ers.<br />
HSMAI's MEET National Washington, DC 18,400 (27.3)% 153 (26.4)% 1,800 (21.6)% The show incorporated a successful<br />
[The Hospitality Sales Washington, DC 25,300 208 2,297 one-to-one meetings program on the<br />
& Marketing Assn. Intl.]<br />
show fl oor and reached new levels<br />
J. Spargo & Associates, Inc. of success with the TEEM UP Hosted<br />
www.jspargo.com<br />
Buyer Program. The show enjoyed a<br />
record number of senior level meeting<br />
planners and CMP attendees.<br />
IACP Annual Conference San Diego 172,000 (2.8)% 783 2.1% 14,313 0.6% The show provided education on<br />
and Exposition Chicago 177,000 767 14,223 the most pressing law enforcement<br />
Intl. Assn. of Chiefs of Police issues of the day. More than 200<br />
www.theiacpconference.org<br />
educational sessions were offered.<br />
Six pavilions showcased products<br />
and services for law enforcement.<br />
© <strong>2012</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magazine, Oceanside, CA (760) 630-9105.<br />
28 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Continued on page 30
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Dashboard – SEPTEMBER TRADE SHOW METRICS<br />
Continued from page 28<br />
SPONSORED BY<br />
September <strong>2012</strong> <strong>Show</strong> Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data<br />
SHOW INFORMATION <strong>2012</strong>/2011 <strong>2012</strong>/2011 VARIANCE <strong>2012</strong>/2011 VARIANCE <strong>2012</strong>/2011 VARIANCE <strong>2012</strong> VS. 2011<br />
Imprinted Sportswear Atlanta 14,800 (12.9)% 90 (10.9)% 2,414 CU The show switched to a new two-day<br />
<strong>Show</strong> - Atlanta Atlanta 17,000 101 N/A format with longer hours.<br />
Nielsen Expositions<br />
www.issshows.com<br />
CU = Comparison Unavailable<br />
Imprinted Sportswear Ft. Worth 35,800 (0.3)% 177 2.3% N/A N/A Attendees were given the opportunity<br />
<strong>Show</strong> - Fort Worth Ft. Worth 35,900 173 N/A to win gift cards when they visited<br />
Nielsen Expositions<br />
Booth Bingo sponsoring exhibitors.<br />
www.issshows.com<br />
Interbike Intl. Bicycle Expo Las Vegas 320,536 7.6% 810 12.5% 25,536 6.9% The show enjoyed substantial<br />
Nielsen Expositions Las Vegas 297,800 720 23,877 increases. Thousands of bicycle retail<br />
www.interbike.com<br />
stores and wholesale distributors<br />
attended the event. A popular feature<br />
of the show was the Outdoor Demo,<br />
which provided an opportunity to ride<br />
and demo the products that would<br />
later be seen at the show.<br />
International Manufacturing Chicago 1,240,863 9.1% 1,909 10.5% 100,200 21.6% The show enjoyed the strongest<br />
Technology <strong>Show</strong> Chicago 1137375 1728 82411 results in more than a decade,<br />
AMT - The Association for ('10) ('10) ('10) ('10) with the largest increase ever in<br />
Manufacturing Technology<br />
registration. Exhibitors and attendees<br />
www.imts.com<br />
came from 119 countries. Sold signs<br />
were seen on machines throughout<br />
the exhibit hall. IMTS also teamed<br />
with Deutsche Messe to co-locate<br />
the fi rst-ever Industrial Automation<br />
North America.<br />
Intl. Vision Expo West Las Vegas 179,341 1.9% 475 4.4% 12,077 (3.3)% A record number of show specials,<br />
Reed Exhibitions Las Vegas 176,030 455 12,491 new products, lines and launches<br />
www.visionexpo.com<br />
were key drivers for the show's<br />
success. Exhibitors from around the<br />
globe offered more than 600 show<br />
specials and 5,000 brands covering<br />
all aspects of eyecare, eyewear<br />
and accessories.<br />
Labelexpo Americas Rosemont, IL 184,100 7.9% 413 7.6% 14,335 12.3% The show featured more than 100<br />
Tarsus Exhibitions Rosemont, IL 170581 384 12,761 new product launches. 94 companies<br />
www.labelexpo-americas.com ('10) ('10) ('10) ('10) participated in the show for the fi rst<br />
time. At the close of the show, 81.4%<br />
of space for the 2014 edition was<br />
already rebooked. Material waste<br />
produced by live demos was<br />
recycled for making fuel pellets.<br />
MINExpo International <strong>2012</strong> Las Vegas 852,030 46.7% 1,868 45.4% 50,632 est. 33.3% The show attracted more than<br />
Hall-Erickson Inc. Las Vegas 580,970 1,285 37,996 861 new exhibitors and hosted<br />
www.Minexpo.com ('08) ('08) ('08) ('08) 26 international delegations through<br />
the U.S. Department of Commerce<br />
International Buyer Program. The<br />
show experienced tremendous<br />
growth, and for the fi rst time in its<br />
history, it occupied 12 exhibit halls.<br />
Modern Day Marine Quantico, VA 106,956 (14.7)% 469 (3.9)% N/A N/A Attendees gave personal input,<br />
Nielsen Expositions Quantico, VA 125,322 488 N/A including examples of their own<br />
www.marinemilitaryexpos.com<br />
combat experiences, directly to those<br />
who design and produce the world's<br />
defense equipment, systems and<br />
services. <strong>Show</strong> activities included an<br />
enlisted awards parade honoring<br />
distinguished Marines and sailors<br />
and a special by-invitation-only<br />
Report to Industry presented by<br />
Marine Corps general offi cers.<br />
30 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Dashboard – SEPTEMBER TRADE SHOW METRICS<br />
SPONSORED BY<br />
September <strong>2012</strong> <strong>Show</strong> Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data<br />
SHOW INFORMATION <strong>2012</strong>/2011 <strong>2012</strong>/2011 VARIANCE <strong>2012</strong>/2011 VARIANCE <strong>2012</strong>/2011 VARIANCE <strong>2012</strong> VS. 2011<br />
Natural Products Expo East Baltimore 155,000 6.8% 1,112 8.3% 21,662 9.4% The show attracted a record number<br />
New Hope Natural Media Baltimore 145,180 1,027 19,808 of attendees and exhibitors from<br />
dba Penton Media<br />
more than 96 countries. More than<br />
www.expoeast.com<br />
36% of the exhibitors were new to<br />
the natural channel.<br />
NDTA Forum & Expo Anchorage 12,700 (13.0)% 92 (13.2)% 902 (16.4)% An estimated 75% to 85% of<br />
National Defense Phoenix 14,600 106 1,079 Defense Department senior leaders<br />
Transportation Association<br />
in non-tactical transportation and<br />
www.ndtahq.com<br />
logistics attended the event.<br />
Participants included military<br />
fl ag offi cers of all services, CEOs,<br />
presidents and senior executives<br />
for all modes of transportation<br />
and logistics.<br />
NECA Convention Las Vegas 70,200 4.6% 306 9.7% 5,411 16.7% This was NECA's largest trade<br />
& <strong>Trade</strong> <strong>Show</strong> San Diego 67,100 279 4,638 show and the largest new product<br />
National Electrical<br />
awards program to date. NECA<br />
Contractors Association<br />
<strong>Show</strong>stopper Awards exhibitors were<br />
www.necaconvention.org<br />
given a front and center location on<br />
the show fl oor to showcase new or<br />
groundbreaking products/services.<br />
Solar Power International Orlando 278,000 (15.7)% 900 (25.0)% 15,000 (28.6)% There were 200+ fi rst-time<br />
Solar Engergy Dallas 329,800 1,200 21,000 exhibitors. Exhibitors and attendees<br />
<strong>Trade</strong> <strong>Show</strong>s, LLC<br />
came from more than 100 countries.<br />
solarpowerinternational.com<br />
SuperZoo Las Vegas 160,000 17.0% 874 10.2% 13,725 est. 12.5% The show was streamlined and<br />
World Pet Association Las Vegas 136,800 793 12,197 divided into eight SuperZoo neighwww.worldpetassociation.org<br />
borhoods to help attendees fi nd what<br />
they were looking for quickly. <strong>Show</strong><br />
highlights included professional<br />
grooming seminars and the International<br />
Groomer Super<strong>Show</strong> Contest.<br />
Surf Expo - September Orlando 215,000 4.7% 855 3.1% 24,236 CU Attendance in <strong>2012</strong> was not<br />
GLM Orlando 205,300 829 11,701 comparable to 2011 because a<br />
www.surfexpo.com<br />
different method was used to<br />
calculate total attendance this year.<br />
The show featured many special<br />
events, including fashion shows,<br />
awards ceremonies, wakeboard<br />
demos, and skateboard contests.<br />
CU = Comparison Unavailable<br />
DASHBOARD ANALYSIS: Net SF of Exhibits Exhibitors Total Attendance<br />
Total 4,569,556 13,044 345,085<br />
(Sum of all fi gures submitted by show management) 4,221,167 12,301 301,983<br />
Adjusted Total 2,062,763 7,909 153,268<br />
(Excludes outliers and shows in which an 2,109,941 7,974 157,114<br />
apples-to-apples comparison is not possible)<br />
Averages 128,923 494 9,579<br />
(Based on Adjusted Totals) 131,871 498 9,820<br />
Percentage of Growth (2.2)% (0.8)% (2.4)%<br />
(Based on Adjusted Totals)<br />
COMING UP<br />
NEXT MONTH:<br />
A review of shows<br />
held in October<br />
© <strong>2012</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magazine, Oceanside, CA (760) 630-9105<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 31
INDUSTRY ASSOCIATIONS<br />
Founded: 1906<br />
At-A-Glance<br />
ABM: Redefining B-to-B<br />
BY DANICA TORMOHLEN, contributing editor<br />
Membership: 200-plus business<br />
information and media companies that<br />
reach an audience of more than 100<br />
million professionals and represent<br />
nearly 4,000 print and online titles<br />
and 1,000+ trade shows, with more<br />
than $20 billion in annual revenues<br />
ABM Annual Conference: Held April<br />
29-May 2 in San Francisco, the <strong>2012</strong><br />
event attracted 220 attendees. The<br />
2013 event will be held April 28-<br />
May 1 at the Omni Amelia Island<br />
Plantation in Amelia Island, FL.<br />
<strong>Executive</strong> Forum: Scheduled for<br />
Oct. 22-23 at the Trump International<br />
Hotel & Tower in Chicago, the forum<br />
will focus on driving recurring revenue<br />
through paid content and business<br />
information models.<br />
Neal Awards: Established in 1955,<br />
the Jesse H. Neal National Business<br />
Journalism Awards recognize and reward<br />
editorial excellence in business<br />
media. The 59th Annual Neal Awards<br />
ceremony will take place on March<br />
12, 2013, in New York, NY.<br />
New York, NY – In the not so distant past,<br />
ABM (formerly known as American<br />
Business Media) represented business<br />
magazine publishers, an influential group<br />
focused primarily on print. Some might<br />
have even called the 106-year-old business<br />
trade association the old boys’ network.<br />
But as print declined during the recession<br />
and media channels continued to<br />
fragment in the digital age, ABM needed<br />
to reexamine the increasing array of<br />
business models available to the B-to-B<br />
industry and redefine its mission and<br />
membership accordingly. When Clark<br />
Pettit, president & CEO, took over two<br />
years ago, the association and the B-to-B<br />
industry had been sent into a tailspin.<br />
“It was pretty tough,” said Pettit, who<br />
has a strong corporate background that<br />
includes stints at Accenture, Accent<br />
Media Group and EMI Music. “It truly<br />
was the perfect storm. The growth of the<br />
Internet and new media, coupled with the<br />
financial collapse and a decade of overleveraging<br />
by many media companies,<br />
came together at the same time.”<br />
The Perfect Storm<br />
Legacy print media companies had to<br />
adapt by diversifying their revenues,<br />
adding new channels such as data, events,<br />
information, marketing services, video<br />
and social media. Face-to-face events<br />
and online revenue clearly represent the<br />
greatest growth potential for the industry<br />
and the association.<br />
Based on <strong>2012</strong> First Quarter numbers,<br />
ABM’s Business Information Network (BIN)<br />
Report released in June revealed that event<br />
revenue rose 1.5% while print revenue<br />
dropped (3.5)% in <strong>2012</strong>, compared with<br />
the First Quarter of 2011. <strong>Trade</strong> print<br />
revenue saw a decline to $1.82 billion from<br />
$1.88 billion in the First Quarter of 2011,<br />
while trade event revenue rose from $2.94<br />
billion in the First Quarter of 2011 to $2.99<br />
billion during the same period in <strong>2012</strong>.<br />
Since 2010, ABM has reversed a<br />
two-year decline in membership and<br />
implemented a strategic plan that is now<br />
delivering a compounded 22% annual<br />
revenue growth. How? “We’ve had to<br />
rethink what the industry is, where it’s<br />
going and how to help accelerate the<br />
adoption of a wide set of new business<br />
models while promoting and defending<br />
the broader industry,” said Pettit. “The<br />
association model is changing, and we<br />
are now very ROI-focused.”<br />
Continued on page 33 (behind insert)<br />
32 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
Association In Transition<br />
Today, ABM is aggressively embracing<br />
new channels for its members and<br />
educating them on how to generate new<br />
revenue. As one example, ABM produced<br />
a webinar on “Three Winning Mobile<br />
Strategies for B-to-B” in June.<br />
“In the B-to-B industry today, ROI decisions<br />
are complex,” said Pettit. “B-to-B<br />
information and media companies can’t<br />
simultaneously invest in, and be an expert<br />
in all platforms at once. Each company<br />
has to explore its unique differentiating<br />
strength, the fundamental ‘why’ of its<br />
business purpose. It’s ABM’s job to bring<br />
to its members the art of the possible.”<br />
To help its members identify what’s<br />
possible across platforms, the association<br />
is ramping up its investment in research.<br />
In addition to its BIN Report a recurring<br />
compilation of trade media sales data<br />
for B-to-B U.S. media companies, ABM<br />
released the <strong>2012</strong> Managing Profits Report<br />
in late May (see sidebar on right).<br />
“As an industry, we need metrics to<br />
determine effectiveness of B-to-B,” said<br />
Pettit. “How do we measure performance<br />
and the effectiveness of advertising, lead<br />
generation, paid content, subscriptions<br />
and buyer/seller transactions across all<br />
of these new channels?”<br />
ABM is reaching out to other<br />
associations and for-profit entities who<br />
represent these channels and forging<br />
strategic alliances both domestically<br />
and internationally. In the past year,<br />
ABM has announced strategic alliances<br />
with the Society of Independent <strong>Show</strong><br />
Organizers (SISO), London-based<br />
Professional Publishers Association<br />
(PPA), Northwestern University, and<br />
the Custom Content Council (CCC).<br />
In July, ABM announced the launch of<br />
a new Events Council, chaired by Britton<br />
Jones, CEO, Business Journals Inc., and<br />
plans to have representation by SISO and<br />
the International Association for Exhibitions<br />
and Events (IAEE). “We want to<br />
work together in a way that doesn’t duplicate<br />
services but adds value in other key<br />
areas, such as integrated multi-platform<br />
business models, and also in the area<br />
of government affairs,” said Pettit.<br />
Indeed, governmental affairs and<br />
lobbying are key components of ABM’s<br />
Clark Pettit<br />
strategic plan. “It is critical that the B-to-<br />
B information and media industry has<br />
a loud and dedicated voice that provides<br />
defense, raises awareness of the valuable<br />
role we play in the economy and drives<br />
our legislative agenda,” said Pettit.<br />
“The association has expanded its<br />
government affairs scope beyond<br />
traditional issues, such as postal regulation,<br />
into new key areas such as privacy,<br />
data collection and use, licensing, and<br />
intellectual property in general,” he said.<br />
ABM also plans to hire full-time staff<br />
based in Washington, DC to spearhead<br />
further governmental affairs and industry<br />
promotion efforts.<br />
Looking Ahead<br />
According to ABM's latest BIN Report,<br />
the B-to-B industry rose from $24.7<br />
billion in 2010 to $26.5 billion in 2011, 1,<br />
an increase of 7.2%. While the B-to-B B<br />
industry overall has seen a nice recovery,<br />
the current economic situation still has<br />
many question marks.<br />
“The broader economic environment ent is<br />
still currently challenging, but I think the<br />
worst is behind us, as evidenced by housing<br />
and structural reform discussions<br />
beginning in Europe,” said Pettit. “Buildining<br />
vertical communities and providing<br />
expertise and solutions are what B-to-B<br />
is all about. These communities are<br />
harder than ever for marketers to reach.<br />
If we can offer intelligence and targeted ted<br />
campaigns that are worth paying for,<br />
the B-to-B business is ours to lose.”<br />
Reach Clark at (212) 661-6360 or c.pettit@<br />
abmmail.com<br />
Managing Profitability<br />
Released in late May, ABM’s Managing<br />
Profi ts Report identifi ed several<br />
characteristics of successful event<br />
brands. “Driven by metrics across<br />
platforms, ABM wants to identify<br />
where members should invest and<br />
help them prioritize opportunities,”<br />
said Pettit. “Using research to make<br />
fact-based decisions is critical.”<br />
Here are two key trends:<br />
1Event profits rise when events<br />
are your primary business.<br />
The difference in profi tability is striking:<br />
Digital and print brands that run<br />
events — just not as their primary<br />
source of revenue — report profi tability<br />
is as low as 9% for events. But<br />
for event brands (those that derive<br />
50% or more of their revenue from<br />
events), overall event operating<br />
margin jumps to 49%.<br />
2Higher attendance doesn’t<br />
always increase profitability.<br />
While there is a clear correlation<br />
between increasing total revenue<br />
and increasing attendance, profi tability<br />
shows little to no correlation with<br />
attendance. The greater the number<br />
of attendees an event attracts, the<br />
less revenue per attendee the<br />
event produces.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 33
POWER LUNCH<br />
34 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
SPONSORED BY<br />
David<br />
Ingemie<br />
No Business Like Snow Business<br />
“If it has to do with snow sports, David Ingemie is the go-to guy to make it<br />
happen.” That quote from one of David’s associates gives a good insight into<br />
his outstanding career as president of the SnowSports Industries America<br />
(SIA). Since 1981, David has been one busy guy, lobbying on Capitol Hill,<br />
providing the latest winter sales figures or industry trends, discussing the<br />
SIA Snow <strong>Show</strong>, On-Snow Demos/Ski-Ride Fest, or the Sourcing <strong>Show</strong>.<br />
In short, he’s become the personification of the snow sports industry.<br />
David has been a snow sports enthusiast all his life, growing up in a small<br />
town in Massachusetts that placed great emphasis on winter sports.<br />
We conducted our Power Lunch as part of the <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>Gold</strong><br />
100 Awards & Summit at the Ritz-Carlton Washington, DC on October 4.<br />
BY BOB DALLMEYER, TSE columnist<br />
Photo by Amy Shank, Mattox Photography<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 35
POWER LUNCH<br />
SPONSORED BY<br />
BOB: You are a very busy man, running<br />
the not-for-profit SnowSports Industries<br />
America (SIA) association. How much<br />
of your energy is spent organizing<br />
your successful SIA Snow <strong>Show</strong>?<br />
DAVID: At least 50% of my time is spent<br />
on the show, but that quickly becomes<br />
100% nearer the show date. We have<br />
20 people on staff here in the DC metro<br />
area and three people in the field, calling<br />
on members and prospects, providing<br />
updates on issues and legislation, etc.<br />
BOB: You moved the show to Denver<br />
three years ago — what was the rationale<br />
for that? How has the Denver location<br />
impacted the show’s performance?<br />
DAVID: It was time for us to rejuvenate<br />
the show, as we had been in one place<br />
for 37 years. We looked to the move to<br />
give us that shot of adrenalin, given all<br />
the consolidation that was going on in<br />
both the supplier and retail sides of the<br />
industry. Denver’s proposal made sense<br />
to us, both from a trade show standpoint<br />
and a snow sports perspective. We also<br />
get more media to cover the show since<br />
we are now located in snow country.<br />
BOB: Your sold-out <strong>2012</strong> show<br />
was a big success.?<br />
DAVID: We had 450 exhibitors, representing<br />
99% of all Alpine products, 95%<br />
of all snowboard products, and 100% of<br />
cross country equipment. They occupied<br />
334,650 net square feet, a 3.9% increase<br />
over 2011. As for attendance, the industry<br />
consolidation is all over and we had<br />
19,000 plus attendees at the show, a 1.2%<br />
increase. For the last ten years, we have<br />
measured buying power and we promote<br />
that over pure numbers as we feel it’s<br />
more representative: this year, attendee<br />
buying power was 80.7%, a 3.1% increase.<br />
BOB: What drove attendance to the <strong>2012</strong><br />
show and contributed to its success?<br />
DAVID: In 2011, we had record attendance<br />
since it was one of the best snow<br />
years in history. This past year was the<br />
worst snow year since 1969 and we still<br />
had record attendance because the retailers<br />
needed to meet with the principals<br />
of the exhibiting companies, not just<br />
their field reps, to discuss things such<br />
as extended credit. As a result, our suppliers<br />
extended their receivable dates<br />
another 90 days for our smaller retailers<br />
with credit challenges.<br />
BOB: How are things looking for this<br />
coming January in terms of exhibitors<br />
and registration? What innovations<br />
are you planning for the 2013 event?<br />
DAVID: All indicators are up. We’re adding<br />
several events, such as a Power Breakfast<br />
featuring Donna Carpenter with the<br />
Outdoor Industry Women’s Coalition and<br />
an International Research Forum seeking<br />
to develop a uniform definition of a snow<br />
sport participant. For example, we define<br />
a participant as anyone who is six years<br />
or older and spends one or more days on<br />
the snow. In France, it’s 18 years or older.<br />
In Australia, they count cars coming to<br />
a ski area and multiply the number by<br />
3.5 people per car. In addition, this global<br />
forum will focus on growing participation<br />
and sharing ideas from around the world,<br />
including social media.<br />
BOB: How about floor space for 2013?<br />
DAVID: Because we are a member-owned<br />
trade show, we offer space rates that are<br />
significantly lower than our competitors.<br />
Net square footage (nsf) is trending upwards,<br />
and last year, we contracted 10,000<br />
more nsf than the previous year. We are<br />
pretty maxed out in the building now, but<br />
with some shuffling and rearranging, we<br />
will be able to grow a bit more in 2013.<br />
Snow Team. David Ingemie (center) has a top-notch team directing the SIA from its suburban<br />
Washington headquarters.<br />
BOB: Tell me about the<br />
exhibitor package that you offer.?<br />
DAVID: Our basic package rate is $11 per<br />
sf for premium members and $13.25 per sf<br />
for standard members. Both rates include<br />
exhibit space, pipe and drape, booth ID<br />
sign, carpet, daily cleaning, insurance,<br />
a listing in the show app and exhibitor<br />
directory, and free Wi-Fi. We provide the<br />
list of media participants, and after the<br />
show, the attendee list. Exhibitors can also<br />
purchase prefabricated booths that include<br />
all of the previous plus the actual booth<br />
Continued on page 38<br />
36 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
POWER LUNCH<br />
SPONSORED BY<br />
POWER LUNCH<br />
SNAPSHOT<br />
DAVID INGEMIE<br />
Joined SIA in 1976 as marketing director;<br />
promoted to president in 1981<br />
• Developed Subaru Deduct-A-Ski program<br />
which offered incentives for existing skiers<br />
to trade in used equipment to charitable<br />
groups for a tax deduction;<br />
• Developed the Cross Country USA<br />
program encouraging urban development<br />
of cross-country ski centers;<br />
• Created high school assembly<br />
program promoting winter sports;<br />
• Helped create the SIA Ski<br />
Educational Foundation.<br />
Named executive director of the<br />
Mt. Washington Valley Chamber of Commerce,<br />
in North Conway, NH 1973 to 1976<br />
• Worked on Volvo Intl. Tennis Tournament,<br />
the Thermos National Amateur Freestyle<br />
Championships, and the Mt. Washington<br />
Valley International Bicycle Grand Prix.<br />
• Chairman of the New Hampshire Ski Area<br />
Operators Promotional Committee<br />
• Named Outstanding Young Man of<br />
America in 1975 by the Jaycees.<br />
Appointed director of marketing for<br />
Wachusett Mountain Ski Area from<br />
1969 to 1973<br />
Professional Affiliations:<br />
• Board of Directors for the Rails-to-Trails<br />
Conservancy in Washington, DC<br />
• Board of Directors for National Center<br />
for Bicycling and Walking<br />
• Board of Directors of the U.S. National<br />
Ski Hall of Fame and Museum<br />
• Board of Directors of the United Ski<br />
and Snowboard Association (USSA)<br />
• Board of Directors of the International<br />
Skiing History Association<br />
• Board of Directors of the 2015 World<br />
Championship Committee<br />
Education: University of New Hampshire,<br />
B.A. in General Studies<br />
Continued from page 36<br />
structure. In addition, we offer a special<br />
drayage package for all those who ship<br />
their exhibits to the SIA warehouse. They<br />
receive 10% off the regular drayage rates.<br />
BOB: You mean you have<br />
your own warehouse?<br />
DAVID: Yes. It’s pretty simple: we needed<br />
a warehouse to store registration counters,<br />
special booths and other things<br />
critical for the show. So we bought a<br />
warehouse for our needs as well as for<br />
member exhibitors. Members pay a<br />
reduced storage fee. We can’t accommodate<br />
every exhibitor, but the lower price<br />
becomes a negotiating tool for members<br />
who have to use a different warehouse.<br />
We are a not-for-profit trade organization<br />
and our job is to produce the best show<br />
we can for the least amount of money.<br />
BOB: What was the rationale<br />
for launching the Sourcing <strong>Show</strong>?<br />
DAVID: This is a new show within the<br />
SIA Snow <strong>Show</strong> for 2013 and it starts the<br />
day before. Because the cost of sourcing<br />
suppliers has increased dramatically, we<br />
decided to put them all into one area and<br />
make it easy for our members. And with<br />
the Sourcing Snow, we will grow another<br />
15,000 to 20,000 nsf over last year.<br />
BOB: What are the On-Snow,<br />
Ski Ride Fest and Nordic Demo?<br />
DAVID: On the two days following our<br />
show, we go to the slopes at Winter Park<br />
Resort for the On-Snow and Ski-Ride Fest,<br />
and to Devils Thumb Ranch for the<br />
Nordic Demo. We have 4,000 people conducting<br />
demos and testing equipment.<br />
It’s a very exciting and popular event.<br />
BOB: What are some of the biggest challenges<br />
facing the snow sports industry?<br />
DAVID: We’re fortunate that our audience<br />
is a high income demographic, so we<br />
are not overly impacted by this economy.<br />
Our biggest challenge is with consolidation<br />
throughout the industry. There are<br />
also challenges with the buy-sell cycle<br />
for different segments of our industry:<br />
apparel would like the show in November<br />
and the hard-goods folks would like it in<br />
March. We hold the show in January, so<br />
these challenges are ongoing.<br />
BOB: I read this in the New York Times<br />
last week: the Arizona Snowbowl will<br />
become the first ski resort in the world<br />
to use 100% sewage effluent to make<br />
artificial snow. Members of the Navajo<br />
tribe say the snow will ruin sacred<br />
ground. Care to comment?<br />
DAVID: First, don’t eat yellow snow. Seriously,<br />
this water will be purer than the<br />
water in our taps. I respect the religious<br />
aspect of this and it’s not for SIA to get<br />
involved, as it is a local Arizona issue.<br />
BOB: How important is global participation<br />
to the success of your event?<br />
DAVID: Very important. Most of our<br />
member companies are global and we<br />
perform a lot of global research. In fact,<br />
we have euro and dollar columns on<br />
some of our economic reports.<br />
BOB: What are the key issues<br />
for the snow sports industry that<br />
you deal with on Capitol Hill? How<br />
much of your time does this require?<br />
DAVID: When we relocated to the Washington<br />
metro area in 1978, we were on<br />
the Hill frequently during the first 10<br />
to 15 years. Now we try to avoid the Hill<br />
and affect legislation in other ways, unless<br />
there is a major issue with customs,<br />
tariffs, consumer product safety, etc.<br />
BOB: Tell me about the challenges<br />
you faced when trying to incorporate<br />
snowboarding into the ski industry<br />
culture. Are both equally represented<br />
on the show floor today?<br />
DAVID: SIA was started in 1954 by<br />
iconic industry leaders, and if you read<br />
the minutes of those early meetings, you<br />
realize what can happen when super egos<br />
are let loose. When snowboarding came<br />
along, I was already an enthusiast. We put<br />
the major players together in a room and<br />
analyzed the potential if each camp went<br />
at it alone. In the end, intelligence and<br />
common sense prevailed and they realized<br />
that together they would be stronger and<br />
more successful. They are still separate<br />
in our show, but they play well together.<br />
BOB: Social media is integral to your<br />
marketing and communications package.<br />
Describe the various platforms you use.?<br />
38 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
SPONSORED BY<br />
DAVID: We’re on Facebook, Twitter,<br />
YouTube, Instagram, Flicker, Pinterest,<br />
and we have a highly successful blog,<br />
which we write for the trade and consumer<br />
sides. It’s amazing how much time<br />
we put into this: we have three people<br />
who work on this daily, but not always<br />
full time. We have a “Throw Back Thursday”<br />
where we post an old photo and ask<br />
followers to identify the person or the<br />
event — this has become wildly popular.<br />
BOB: The SIA association is very green<br />
conscious — tell me about your initiatives<br />
at the show and in the industry.?<br />
DAVID: We were one of the first to start<br />
recycling with our convention center.<br />
We don’t allow any paper in our press<br />
room; everything is digital. All of our<br />
signage is either reused or donated to<br />
local charities, art schools, etc. We also<br />
initiated a ski equipment recycling program,<br />
and in two years, we’ve collected<br />
over 500 tons of skis, snowboards and<br />
boots. We were instrumental in getting<br />
a $ 470,000 grant for a machine that<br />
compounds these products into a powder<br />
which may be then used as the core of<br />
skis or snowboards in the future. Once<br />
we can get this product utilized properly,<br />
we will expand it across the nation.<br />
BOB: What was your finest moment<br />
on the job in the last 36 years?<br />
DAVID: During the very first week<br />
on the job as SIA marketing director, a<br />
surprise snowstorm hit the Boston area<br />
where our offices were located. I called<br />
my boss and asked him to have his wife,<br />
who also worked in the office, to bring in<br />
her cross-country gear and clothing to<br />
work. She did, and I urged her to go into<br />
the middle of normally busy Route 1 in<br />
her ski gear. I took a picture of her “skiing<br />
to work” and sent the roll of film to<br />
the Associated Press. That photo of Toby<br />
DeRoches was everywhere overnight.<br />
BOB: What career decision,<br />
if you had the chance to do it<br />
over again, would you change?<br />
DAVID: Back in 1989, we merged the ski<br />
resorts and the suppliers together and I ran<br />
the group. It was the most difficult three<br />
years of my life. Luckily, I put a pre-nup<br />
Sleigh Bells Ring. David rings the opening cow bell for the <strong>2012</strong> SIA On-Snow Demo/Ski-Ride Fest<br />
at Winter Park Resort.<br />
agreement into the contract stipulating that<br />
any of the parties could bail out in three<br />
years. One of them did, ending the merger.<br />
BOB: What defines a<br />
successful show for you?<br />
DAVID: First, the results of the Attendee<br />
Buying Power Index is very important.<br />
Second, total service. We have an at-show<br />
mantra that we have to address every<br />
problem in 15 minutes and solve it in<br />
30. Making this consistently happen is<br />
critical. Third, the $30 million economic<br />
impact made by the SIA Snow <strong>Show</strong> on the<br />
Denver area. Fourth, we work very hard<br />
to extend the show’s life beyond the four<br />
days by using the content of the show<br />
and expanding its distribution through<br />
various mediums such as social media,<br />
TV shows and publications.<br />
BOB: What’s your prediction for<br />
face-to-face events in the next decade?<br />
DAVID: The more we are on smart phones<br />
and computers, the more we need the faceto-face<br />
and belly-to-belly experience to<br />
create a relationship with a real person.<br />
BOB: How did you get into this business?<br />
DAVID: When I was 12 or 13, I was skiing<br />
at a tiny ski area in Shirley, MA and I collided<br />
with a lady in the lift line and broke<br />
her poles. Her boyfriend tried to take my<br />
ski poles but I refused and we went to the<br />
retail store where the management was<br />
located. The manager, Norm LeTarte, gave<br />
the woman a set of ski poles and handed<br />
me a broom. I was so enthusiastic that he<br />
asked me to work for him in another store<br />
and my career was launched. FYI, I am<br />
still in contact with Norm today.<br />
BOB: Who were you mentors?<br />
DAVID: First and foremost my wife<br />
Nancy — we are married 43 years this<br />
month. Next, a gentleman named Jim<br />
Driscoll. I was teaching his children to<br />
ski and he suggested I look at other opportunities<br />
— the bigger picture. He gave<br />
me the encouragement and a formula to<br />
achieve what I ultimately set out to do.<br />
BOB: What do you value<br />
most in your associates?<br />
DAVID: Honesty and not being afraid to<br />
make a mistake if they try something new.<br />
BOB: What keeps you awake at night?<br />
DAVID: I am not a good sleeper, normally<br />
getting two to four hours of sleep a night.<br />
Even with the short amount of time I do<br />
sleep, there are nights when I get even<br />
less sleep, when I am fired up about<br />
developing new approaches and new<br />
ways to reinvent our show.<br />
Contact David Ingemie at (703) 556-9020<br />
or dingemie@snowsports.org<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 39
<strong>Gold</strong><br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s
AWARDS & SUMMIT: THE <strong>2012</strong> GOLD RUSH<br />
The preeminent trade show<br />
organizers in the U.S. were<br />
honored in Washington last month for<br />
the hard work and deft touches that<br />
made their exhibitions the biggest<br />
and best of 2011.<br />
Held October 3-5 at the Ritz-Carlton<br />
Washington, DC, the fifth annual <strong>Trade</strong><br />
<strong>Show</strong> <strong>Executive</strong> (TSE) <strong>Gold</strong> 100 Awards<br />
& Summit saluted the 100 largest trade<br />
shows of the past year, and then singled<br />
out 14 events for their remarkable<br />
achievements in social media practices,<br />
green initiatives, global participation<br />
and economic impact.<br />
“Today’s leaders are working in a new<br />
economic and technological landscape,”<br />
said Darlene Gudea, president of <strong>Trade</strong><br />
<strong>Show</strong> <strong>Executive</strong> Media Group. “The<br />
<strong>Gold</strong> 100 Awards & Summit gathered<br />
the best minds in the industry, not only<br />
to celebrate their triumphs in 2011 and<br />
<strong>2012</strong>, but to also lay the groundwork<br />
for new directions in 2013.”<br />
The <strong>2012</strong> <strong>Gold</strong> Gala was held for the<br />
first time on the East Coast and drew<br />
a record attendance of 182 delegates.<br />
“Holding the <strong>Gold</strong> 100 in Washington,<br />
DC and moving the event to a slightly<br />
later date enabled many leading organizers<br />
to participate for the first time,”<br />
said Diane Bjorklund, vice president of<br />
events. “We hosted 38 people who had<br />
not been able to attend in previous years<br />
due to schedule conflicts with their<br />
shows or their overseas counterparts.”<br />
BY HIL ANDERSON, senior editor and<br />
DANICA TORMOHLEN, contributing editor
<strong>2012</strong> <strong>Gold</strong> <strong>Rush</strong><br />
TRADE SHOW EXECUTIVE'S GOLD 100 AWARDS & SUMMIT RECAP<br />
David Loechner of Nielsen Expositions accepted the<br />
Grand Award for "Top <strong>Show</strong> Organizer" from John<br />
Schreiber and Judy Chambers of the Las Vegas<br />
Convention and Visitors Authority.<br />
Jim Kelly of PRG presented the Grand Award for "The Largest Annual <strong>Show</strong>" to the team from the International<br />
Consumer Electronics <strong>Show</strong>. (L-R) Kelly, Cindy Hoag, Laurie Lutz and Michael Brown.<br />
Advanstar’s star delegation accepted "The Largest<br />
Semi-Annual <strong>Show</strong>" award for MAGIC Marketplace.<br />
(L-R) Leslie Gallin, Tony Calanca and Tracy Harris.<br />
42 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Megan Tanel (center) brought the Grand Award for<br />
"The Largest <strong>Show</strong>" home for CONEXPO-CON/AGG.<br />
TSE’s Danica Tormohlen and Bob Dallmeyer<br />
shared the moment.<br />
Once a Marine, Always a Marine. USMC vets Rick<br />
Simon, Jim Bracken and Charles Baisley reconnoiter<br />
the tactical situation at the <strong>Gold</strong> 100 Awards Gala.<br />
Continued from page 40<br />
And The Winner Is….<br />
During the <strong>Gold</strong> 100 awards dinner, each<br />
of the top sponsors “opened the envelope”<br />
and presented a trophy to the organizer<br />
who produced the largest show; drew the<br />
highest global participation; generated<br />
the highest economic impact; earned the<br />
“Marketing Genius Award;” built the<br />
“Greatest <strong>Show</strong> on Earth;” and more.<br />
Nielsen Expositions, the International<br />
Consumer Electronics <strong>Show</strong> (CES) and<br />
CONEXPO-CON/AGG were multiple<br />
Grand Award winners at the <strong>Gold</strong> 100<br />
this year. First-time Grand Award winners<br />
included Process Expo, Outdoor Retailer<br />
Winter Market, Enterprise 2.0 and techtextil.<br />
Each of the 14 honorees received a crystal<br />
trophy and the satisfaction of ranking<br />
among the very elite in a highly competitive<br />
awards program. Here is a look at<br />
the full list of winners:<br />
Top <strong>Show</strong> Organizer in No. of <strong>Show</strong>s:<br />
Nielsen Expositions<br />
It was close, but Nielsen Expositions took<br />
the Grand Award for producing eight <strong>Gold</strong><br />
100 shows in 2011: two ASD Las Vegas<br />
events; two Outdoor Retailer Markets; Global<br />
Shop; Interbike; the KBIS - Kitchen and Bath<br />
Industry <strong>Show</strong>; and Hospitality Design Expo.<br />
Largest <strong>Trade</strong> <strong>Show</strong>:<br />
CONEXPO-CON/AGG<br />
CONEXPO-CON/AGG is held once every<br />
three years and always makes a big<br />
impression. The construction-equipment<br />
expo, organized by the Association of<br />
Equipment Manufacturers, spanned<br />
more than 2.2 million net square feet and<br />
drew nearly 120,000 registered attendees.<br />
Largest Semi-Annual <strong>Trade</strong> <strong>Show</strong>:<br />
MAGIC Marketplace<br />
MAGIC is no illusion. Advanstar turns<br />
Las Vegas into the fashion capital of the<br />
world twice each year. Last year’s February<br />
and August shows were both well above<br />
800,000 net square feet. As they say about<br />
hemlines, how much higher can they go?<br />
Largest Annual <strong>Trade</strong> <strong>Show</strong>:<br />
International CES<br />
It wouldn’t be January in Las Vegas<br />
without the International Consumer Electronics<br />
<strong>Show</strong> (CES) turning The Strip into<br />
a giant celebration of the latest gadgets<br />
Continued on page 44
INFOCOMM<br />
INTERNATIONAL<br />
MID-ATLANTIC<br />
ECO-TECH EXPO<br />
CELINE DION<br />
SHOW<br />
KYLE’S 30TH<br />
BIRTHDAY<br />
THERE ARE MORE REASONS TO<br />
COME TO VEGAS THAN YOU THINK.<br />
Look a little closer and you’ll find an outstanding destination<br />
for business. Las Vegas offers more than 150,000 rooms and<br />
10.6 million square feet of exhibit space. Factor in more than<br />
900 daily flights, with nonstop service from 120+ U.S. cities,<br />
and you’ll understand how Vegas ensures exceptional results<br />
and many happy returns. Discover today what thousands of<br />
meeting planners already know.<br />
VEGAS MEANS BUSINESS.<br />
Visit VegasMeansBusiness.com to learn more.
<strong>2012</strong> <strong>Gold</strong> <strong>Rush</strong><br />
TRADE SHOW EXECUTIVE'S GOLD 100 AWARDS & SUMMIT RECAP<br />
Chris Brown (right) of the National Association<br />
of Broadcasters accepts the "Marketing<br />
Genius Award" from (L-R) Gregory O’Dell<br />
of Events DC and TSE’s Darlene Gudea.<br />
In one of the most competitive categories, the "Best Use of<br />
Technology" award went to UBM Enterprise 2.0. (L-R) Steve<br />
Anderson and Christie Greenleaf of Freeman, Martin Dye<br />
of UBM Canon and Hil Anderson of TSE.<br />
John Gallagher (center) accepted the "The Leading Brand Worldwide" Grand Award for Messe Frankfurt and<br />
its techtextil portfolio. Joining John were (L-R) Hil Anderson of TSE, Tammi Runzler of Visit Orlando, TSE’s<br />
Kathleen Maloney and Kathleen Canning-Glassman of the Orange County Convention Center.<br />
Continued from page 42<br />
and devices. CES topped 1.6 million net<br />
square feet, which is particularly impressive<br />
since consumer electronics are<br />
getting smaller every day.<br />
Fastest-Growing <strong>Gold</strong> 100 <strong>Show</strong>:<br />
PROCESS Expo<br />
Process Expo really hit its stride in 2011.<br />
The mega show spanned 231,350 net<br />
square feet last year, which was more<br />
than double the previous show . . . and<br />
that was after they parted ways with<br />
their previous co-location partner!<br />
Top <strong>Show</strong> Brand in<br />
Number of <strong>Show</strong>s Worldwide:<br />
techtextil<br />
Messe Frankfurt has woven an impressive<br />
global network of eight trade shows<br />
under the techtextil brand. Three of<br />
them are held in China and others run<br />
in Germany, India, Mexico, Russia and<br />
the United States.<br />
<strong>Show</strong> That Generated the<br />
Highest Economic Impact:<br />
International CES<br />
The crowds and overall buzz generated by<br />
the International Consumer Electronics <strong>Show</strong><br />
are the envy of every trade show manager<br />
and city in the world. Nearly 150,000<br />
buyers and sellers jammed The Strip in<br />
2011 and anteed up a $158 million economic<br />
impact [non-gaming revenue]<br />
into the Las Vegas economy.<br />
Darrell Baker and Brien Zamperetti of Choose<br />
Chicago presented "The Fastest-Growing <strong>Show</strong>"<br />
Grand Award to David Seckman (right) of the Food<br />
Processing Suppliers Association for the tremendous<br />
growth of Process Expo.<br />
Charles Baisely (center) of Nielsen Expositions Military<br />
Group stepped in to accept "The Greenest <strong>Show</strong>"<br />
Grand Award on behalf of Nielsen's Outdoor Retailer<br />
Winter Market. TSE’s Darlene Gudea (left) and<br />
Diane Bjorklund did the honors.<br />
Marian Bossard (center) accepted "The Best Use<br />
of Social Media" Grand Award for the American<br />
International Toy Fair. Philadelphia’s Russell Kice<br />
(left) and Kevin Richards presented the award<br />
for the Toy Fair’s “Play Happens” game.<br />
44 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
<strong>2012</strong> <strong>Gold</strong> <strong>Rush</strong><br />
TRADE SHOW EXECUTIVE'S GOLD 100 AWARDS & SUMMIT RECAP<br />
<strong>Show</strong> with the Highest<br />
Global Participation:<br />
CONEXPO/CON-AGG<br />
No other show on the <strong>Gold</strong> 100 drew such<br />
interest: one out of every four attendees at<br />
CONEXPO-CON/AGG hailed from other<br />
countries but the universal language<br />
was “construction.”<br />
<strong>Show</strong> with the Best Use of Technology:<br />
UBM’s Enterprise 2.0<br />
United Business Media not only embraced<br />
technology at its Enterprise 2.0 conference,<br />
it jumped in with both feet. Enterprise 2.0<br />
covered the whole social media world by<br />
using Facebook, YouTube, Twitter, Flickr,<br />
custom e-mail tools and the latest smartphone<br />
appli-cations to create what UBM<br />
called a true social atmosphere.<br />
The Greenest <strong>Show</strong>:<br />
Outdoor Retailer Winter Market<br />
The concept of carbon offsets may sound<br />
complicated, but Nielsen Expositions mastered<br />
the program by making it a cornerstone<br />
of its Green Steps plan at the Outdoor<br />
Retailer Winter Market. The goal was to<br />
make the show carbon neutral by encouraging<br />
exhibitors to pitch in for carbon-offset<br />
purchases from green-energy suppliers.<br />
plus an Honorable Mention:<br />
Natural Products Expo West/Engredea<br />
New Hope Media continues to build the<br />
Natural Products Expo brand and its ecofriendly<br />
reputation with a laser-like focus<br />
on sustainability issues. These ranged from<br />
using alternative fuels in all shuttle buses to<br />
replacing traditional print directories with<br />
digital versions. It was the show’s fifth straight<br />
Grand Award in the Green category.<br />
Marketing Genius Award:<br />
Chris Brown, <strong>Executive</strong> VP of Conventions<br />
& Business Operations, NAB<br />
The breathtaking pace of change in the<br />
broadcasting industry draws an eager<br />
exhibitor and attendance base but it also<br />
forces the NAB <strong>Show</strong> to adapt to industry<br />
needs at a rapidly increasing tempo. NAB<br />
has created a “central intelligence agency”<br />
of sorts which drills deeply into the broadcasting<br />
industry to gather knowledge and<br />
preempt pending shifts in the marketplace;<br />
create personal alliances with constituencies<br />
critical to the NAB <strong>Show</strong>; and<br />
insure their needs are addressed. Developing<br />
and marshaling all of this information<br />
is one of the many impressive accomplishments<br />
of Chris Brown. His success underscores<br />
the importance of implementing<br />
creative marketing ideas to adapt to a<br />
rapidly changing business world.<br />
Best Use of Social Media:<br />
American International Toy Fair<br />
Getting around in New York is no game,<br />
unless it’s Toy Fair Week and you are<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 45
<strong>2012</strong> <strong>Gold</strong> <strong>Rush</strong><br />
TRADE SHOW EXECUTIVE'S GOLD 100 AWARDS & SUMMIT RECAP<br />
Phil McKay of nGage Events tees off on the fi nal hole of the golf tournament at Belle Haven Country Club.<br />
Now We’re Cookin’. Former White House chefs hosted show organizers and sponsors at the <strong>Gold</strong> 100 Mixology<br />
Challenge and Lunch. The contest to create the best original cocktail was a highlight.<br />
The winners were all smiles as they aced the Mixology Challenge. (L-R) Jay Tokosch of Core-apps, Rose Dubrovich<br />
of onPeak, Sam Spadavecchia of CMAC, TSE’s Carri Jensen and Jim Kelly of PRG.<br />
46 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Continued from page 45<br />
equipped with “Play Happens – The<br />
Game.” The American International Toy Fair<br />
created this community-building game<br />
based on social media. It connected the<br />
entire toy community and the city by turning<br />
Manhattan into a living board game.<br />
The Greatest <strong>Show</strong> on Earth:<br />
International CES<br />
Size does not matter when it comes to<br />
this <strong>Gold</strong> Grand Award. It’s all about<br />
substance, from global participation to<br />
green initiatives to innovative new show<br />
management techniques. The International<br />
Consumer Electronics <strong>Show</strong> has proven its<br />
mettle year after year as one of the top-tier<br />
exhibitions in the world. Not only does<br />
CES draw big international crowds and<br />
an army of global exhibitors, the show<br />
has also carved out a strong reputation in<br />
implementing innovations in trade show<br />
management, global marketing, registration<br />
technology and social media.<br />
Out and About<br />
With a leading cast of the “Who’s Who”<br />
in the trade show industry, networking<br />
takes center stage. <strong>Gold</strong> 100 facilitated<br />
that process by creating a congenial<br />
atmosphere of special events:<br />
• The Mixology Challenge & Lunch hosted<br />
by former White House chefs Patrice<br />
Olivon and Roland Mesnier ended with<br />
the creation of the Thyme Bomb by five<br />
<strong>Gold</strong> 100 delegates [see page 46]. Their<br />
masterpiece was a refreshingly potent<br />
herb-laced signature cocktail enjoyed<br />
during the <strong>Gold</strong> Awards reception.<br />
• The annual <strong>Gold</strong> 100 Golf Classic hosted<br />
a busload of devotees at the historic<br />
Belle Haven Country Club on the banks<br />
of the Potomac, not far from George<br />
Washington’s Mount Vernon estate.<br />
The team of Brian Tully, Greg O'Dell,<br />
Frank Grace and Patrick Langdon turned<br />
in the low score and secured 19th-hole<br />
bragging rights for the year.<br />
• The Good as <strong>Gold</strong> Opening Reception<br />
welcomed returning attendees and newcomers<br />
at Vidalia, a five-star restaurant<br />
that ranked No. 8 on Washingtonian<br />
magazine’s list of The Top 100 Restaurants<br />
in Washington, DC.<br />
Continued on page 48
<strong>2012</strong> <strong>Gold</strong> <strong>Rush</strong><br />
TRADE SHOW EXECUTIVE'S GOLD 100 AWARDS & SUMMIT RECAP<br />
The teams from Advanstar and Las Vegas celebrate MAGIC's success one of the nation’s largest trade shows. (L-R)<br />
Leslie Gallin and Tony Calanca of Advanstar, Craig Erlanger and Judy Chambers of the Las Vegas Convention<br />
and Visitors Authority, and Advanstar’s Tracy Harris.<br />
The crowd at the post-Gala afterglow got in some fi nal<br />
networking, (L-R) Michiel Glunt and Patrick Langdon<br />
of Solar Energy <strong>Trade</strong> <strong>Show</strong>s, LLC, and Tracy Garcia<br />
of the Institute of Food Technologists.<br />
David Dubois (left), the new president of IAEE,<br />
got acquainted at the opening reception with<br />
Bob Dallmeyer of TSE.<br />
Richard Einhorn (left) of Production Transport talks shop with<br />
Megan Tanel and Dennis Slater of the Association of Equipment<br />
Manufacturers at the reception prior to the <strong>Gold</strong> 100 Gala.<br />
Claudia Flowers (left) of American Business<br />
Media and Kimberly Hardcastle-Geddes<br />
of Marketing Design Group plunged into the<br />
networking whirl at the opening reception.<br />
The opening reception provided a forum for good conversation. A cozy<br />
strategic spot was occupied by Sam Lippman, SMG’s Gregg Caren,<br />
TSE’s Irene Sperling and Doug Ducate of CEIR.<br />
Tom Shimala of RSNA, Cherif Moujabber of Creative<br />
Expos and Charles Baisely of Nielsen Exposition's<br />
Military Group catch up at the welcome reception.<br />
Jeff Portman of AMC, Inc. and<br />
Rochelle Burt of Lightfair are all smiles<br />
as the <strong>Gold</strong> 100 gets under way.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 47
<strong>2012</strong> <strong>Gold</strong> <strong>Rush</strong><br />
TRADE SHOW EXECUTIVE'S GOLD 100 AWARDS & SUMMIT RECAP<br />
Hollywood’s Michael Villani returned as master of ceremonies<br />
for the <strong>Gold</strong> 100. Villani kept the proceedings<br />
on course and on time with his usual aplomb.<br />
The New Business Models session tackled the tricky<br />
issue of pricing. Jochen Witt (R) of JWC led the presentation<br />
that also included Reed’s Nancy Walsh and Gene<br />
Sanders of SPI, the Society of the Plastics Industry.<br />
48 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Different Kind of Keynote. Author Scott McKain<br />
spoke about the art of differentiation and keeping trade<br />
shows unique and a cut above the competition.<br />
Jason McGraw of InfoComm takes part in the audience<br />
give-and-take. Questions and comments from<br />
the fl oor added to the quality of the <strong>Gold</strong> 100 Summit.<br />
Gary Shapiro of the Consumer Electronics Association (left) moderated the popular “Burning Issues” panel.<br />
He was joined by (L-R) Roger Dow of the U.S. Travel Association, Peter MacGillivray of SEMA, Britton Jones<br />
of Business Journals, Inc., and Kerry Gumas of Questex Media Group.<br />
Continued from page 46<br />
Panels of Peers<br />
Every year, TSE brings in a solid roster<br />
of speakers who are at the forefront of<br />
the trends and challenges shaping the<br />
exposition industry. The November<br />
presidential election, the sputtering<br />
economy and the art of keeping trade<br />
shows at the top of their game were a<br />
common thread in most sessions.<br />
• Keynote: Scott McKain, commentator,<br />
former CBS anchor, and author of The<br />
Collapse of Distinction, opened the <strong>Gold</strong> 100<br />
Summit with a warning that “familiarity<br />
breeds complacency.” Customers will<br />
take you for granted if you take them for<br />
granted, he said. Ask yourself, “What is it<br />
about this year’s event that makes it compelling<br />
for a person to attend, given the<br />
hectic world and crowded marketplace?”<br />
Once you develop the “high concept,”<br />
McKain urged the <strong>Gold</strong> 100 delegates to<br />
drive home that point repeatedly in every<br />
contact with their customers. “Mindshare<br />
precedes market share,” he emphasized.<br />
• New Business Models: Jochen Witt,<br />
president of JWC and a past chairman of<br />
UFI, moderated the session on new pricing<br />
strategies. He said three levers influence<br />
profit: cost, volume and price. “Pricing is<br />
the most important profit improvement<br />
lever,” he noted. “By increasing your price<br />
5%, you can often increase your profits<br />
as much as 50%.” He further noted that<br />
price differentiation is important because<br />
customers like to have choices.<br />
Nancy Walsh, executive vice president<br />
of Reed Exhibitions, noted that Reed is in<br />
its second cycle of Choice Pricing, which<br />
assigns different prices for booth space<br />
based on location and other factors. She<br />
presented a case study on a revamp of<br />
booth pricing for a show that resulted<br />
in a 9.5% increase in revenue.<br />
Gene Sanders, senior vice president of<br />
SPI, the Society of the Plastics Industry,<br />
briefed the crowd on SPI’s online budget<br />
calculator, which enables exhibitors<br />
to quickly figure out their expenses for<br />
exhibiting at NPE. The three biggest ticket<br />
items are exhibit space, material handling<br />
and utilities, and the budget calculator<br />
helps them avoid sticker shock when<br />
they receive their invoices.<br />
Continued on page 50
<strong>2012</strong> <strong>Gold</strong> <strong>Rush</strong><br />
TRADE SHOW EXECUTIVE'S GOLD 100 AWARDS & SUMMIT RECAP<br />
Rick McConnell of Hanley Wood joins the discussion<br />
from the audience. A free exchange of ideas and experiences<br />
rounded out the points made by the speakers.<br />
The panel for the “Trending & Spending” session covered the economic outlook for the nation and the exhibition<br />
industry. (L-R) TSE’s Frank Chow, Aaron Bludworth of Fern Exposition and Event Services, moderator Darlene<br />
Gudea of TSE, Chris Brown of the National Association of Broadcasters and Pat Fallon of CompuSystems.<br />
David Ingemie (right) of the SnowSports Industries America (SIA) was the guest of honor for the “Power<br />
Lunch” session hosted by TSE’s Bob Dallmeyer (left). David talked about his long run as head of the thriving<br />
SIA Snow <strong>Show</strong>.<br />
Rod Alberts of the North American International Auto<br />
<strong>Show</strong> talked about strategies for consumer-oriented<br />
shows that could be adapted for b-to-b trade shows.<br />
Cherif Moujabber of Creative Expos kept the ball<br />
rolling in the “Around the World in 45 Minutes” session.<br />
Cherif and other organizers shared their experiences<br />
in entering the international market and staying there.<br />
Grand Finale. It wouldn’t be a trip to Washington without some political jokes. The Capitol Steps left them laughing<br />
with an election-year look at the state of the union.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 49
<strong>2012</strong> <strong>Gold</strong> <strong>Rush</strong><br />
TRADE SHOW EXECUTIVE'S GOLD 100 AWARDS & SUMMIT RECAP<br />
Continued from page 48<br />
• Burning Issues: The popular audienceparticipation<br />
panel led by Gary Shapiro,<br />
president & CEO of the Consumer<br />
Electronics Association, zeroed in on<br />
pesky issues such as air-travel woes and<br />
visa processing. There were also concerns<br />
voiced about the post-election regulatory<br />
and tax environment in the U.S.<br />
Britton Jones, CEO of Business Journals,<br />
Inc., characterized the beginning of<br />
the year as promising, but then consumer<br />
confidence faded into the “Spring of<br />
Disconnect.” He noted, “While economic<br />
indicators improved, it didn’t feel like<br />
growth would last.” He noted that even<br />
though the economy is fragile, there are<br />
still many opportunities. “Corporate<br />
holdings are three times the size of the fiscal<br />
stimulus package,” Jones pointed out.<br />
“We need to develop markets and<br />
create opportunities where demand exists,<br />
regardless of the macroeconomics,”<br />
said Kerry Gumas, president & CEO of<br />
Questex Media Group. Peter MacGillivray,<br />
vice president of events for SEMA,<br />
saw signs of some optimism, with trade<br />
show participation growing and ROI<br />
on the increase.<br />
Roger Dow, president of the U.S. Travel<br />
Association, said the USTA is intent on<br />
increasing visa waiver countries and decreasing<br />
visa wait times. Noting that the<br />
USTA is now 500,000 members strong,<br />
he said he would like everyone to sign<br />
up their staff and members to participate<br />
at the grassroots level at signmeup@<br />
ustravel.org. “I promise I won’t ask you<br />
for money, but if something is threatening<br />
the trade show and travel industry, I<br />
will let you know about the problem and<br />
you can contact your congressman. You<br />
have more clout.”<br />
• Trending & Spending: TSE Chief Economist<br />
Economist Frank Chow confirmed<br />
the recovery was still poking along at<br />
a frustratingly slow pace with ominous<br />
slowdowns in manufacturing and household<br />
income.<br />
Despite the slow economy, TSE’s<br />
Exposition Forecasting Board predicted<br />
the trade show industry would end the<br />
year with revenue growth of about 5%.<br />
“The <strong>Gold</strong> 100 shows proved to be more<br />
venerable than trade shows in general.<br />
Net square footage led the way with a<br />
3.7% uptick compared to the modest<br />
growth of 1.6% for trade shows across<br />
the board,” said Darlene Gudea, president<br />
of <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Media Group.<br />
Medical shows have been in a rut for the<br />
past six quarters, she pointed out.<br />
Aaron Bludworth, president of Fern<br />
Exposition & Event Services, believes<br />
trade show growth will continue, although<br />
slowing from last year’s relatively strong<br />
bounce. He said the rate of growth will<br />
depend on four factors whose outcome is<br />
much harder to predict: election results,<br />
stability in Europe, tensions in the Middle<br />
East and the fiscal cliff. “Some combinations<br />
of these factors can move the needle<br />
one way or the other,” he said.<br />
• Power Lunch: David Ingemie, president<br />
of SnowSports Industries America<br />
(SIA) was the on-stage guest of TSE<br />
columnist Bob Dallmeyer.<br />
Despite the challenges of holding a<br />
trade show in Denver in the middle of<br />
Winter, the SIA Snow <strong>Show</strong> has grown<br />
to 49th on the TSE <strong>Gold</strong> 100 and is the<br />
leading show for the skiing and snowboarding<br />
industry.<br />
Ingemie told Dallmeyer and the crowd<br />
the personal contact provided by trade<br />
shows was more important than ever as<br />
the blizzard of information on the Internet<br />
continues to grow. “The more that<br />
we are on our smart phones and other devices,<br />
the more important ‘belly-to-belly’<br />
and eyeball-to-eyeball becomes,” he said.<br />
• Consumer <strong>Show</strong> Powerhouses:<br />
Closed-door trade shows can take some<br />
tips from consumer-oriented events.<br />
Greg Topalian, senior vice president<br />
of Reed Exhibitions’ Pop Culture division,<br />
said the line between B-toB and B-to-C<br />
was becoming fuzzier and attendees for<br />
both types of events were as interested<br />
on the overall experience of a show as<br />
they were the products and education<br />
offered. “Your attendees are satisfied<br />
with the show, but are they telling their<br />
friends about you?,” asked Topalian, who<br />
oversees NY Comic Con and other Reed<br />
events that cater to the consumer segment.<br />
“Are they in love with your show?”<br />
Rod Alberts, executive director of the<br />
North American International Auto <strong>Show</strong>,<br />
said the recessionary speed bump that<br />
jarred the auto show in 2008 was a catalyst<br />
for a revamp that aggressively courted<br />
attendance and media coverage, resulting<br />
in bigger crowds and valuable buzz from<br />
the auto industry and the media. Alberts<br />
traced the steps he took in rebuilding the<br />
show from working with exhibitors oneon-one,<br />
intriguing the media, courting<br />
then-president Bill Clinton to make an<br />
appearance, and landscaping the show<br />
floor with a forest, waterfall and other<br />
nature scapes to reflect the excitement<br />
of travel by car. “Success begins at the<br />
edge of your comfort zone,” he said.<br />
• Around the World in 45 Minutes: The<br />
final discussion of the day focused on the<br />
progress U.S. organizers are making in the<br />
sometimes daunting international market.<br />
<strong>Show</strong> organizers, led by well-travelled<br />
moderator Cherif Moujabber, president<br />
& CEO of Creative Expos & Conferences,<br />
said the rest of the world, Asia in particular,<br />
was less mysterious these days but still<br />
challenging. “I don’t think there is any<br />
one market that is easy,” said Ned Krause,<br />
president & CEO of E.J. Krause & Associates,<br />
Inc., speaking from the audience.<br />
Some <strong>Gold</strong> 100 organizers have not<br />
ventured into geo-cloning their events<br />
overseas but court the international<br />
market by bringing overseas buyers and<br />
exhibitors to their domestic events. “We<br />
had 80 countries represented at our last<br />
show compared to 30 in the late 1990s.<br />
We targeted the ‘low hanging fruit’ such<br />
as Canada and Mexico early on to get<br />
some early wins and build on that,” said<br />
Chris Nemchek, senior vice president of<br />
membership & exhibitions for the National<br />
Association of the Specialty Food <strong>Trade</strong>.<br />
Heading West<br />
The Sixth Annual <strong>Gold</strong> 100 Awards & Summit<br />
rotates back to the West coast and<br />
will be held September 18-20, 2013, at<br />
the St. Regis Monarch Beach Resort,<br />
Dana Point, CA. Save the dates!<br />
Reach Darlene Gudea at (760) 630-9107<br />
or dgudea@tradeshowexecutive.com<br />
50 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
CROSSWORD<br />
Can You Solve the TSE Word Search Puzzle?<br />
It's our fifth year of trying to stump the<br />
readers of <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> (TSE) and<br />
the attendees of Expo! Expo!, so this year,<br />
TSE decided to shake things up a bit with<br />
the TSE Word Search Puzzle. Can you find<br />
the 12 words that comprise the “Top 3”<br />
list in four different categories? To help<br />
you out a bit, the starting letter for<br />
each answer is in a green boldface font.<br />
We also circled the first answer to get<br />
you started, but that's it, now you are<br />
on your own. . .<br />
Clues<br />
Top 3 General Service Contractors<br />
• Freeman<br />
• Global Experience Specialists GES<br />
• Fern Exposition and Event Services<br />
Top 3 <strong>Trade</strong> <strong>Show</strong>s of 2011 in Net SF<br />
• CONEXPO-CON/AGG<br />
• International CES<br />
• ICUEE<br />
Top 3 Convention Centers<br />
in the U.S. in Prime Exhibit Space<br />
• McCormick Place<br />
• Orange County Convention Center<br />
• Las Vegas Convention Center<br />
Top 3 Materials from<br />
<strong>Trade</strong> <strong>Show</strong>s that Get Recycled<br />
• Paper<br />
• Plastic<br />
• Carpet<br />
Submit Your Entry<br />
Once you solve the puzzle, bring it<br />
to <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>'s Booth 1109<br />
or to the puzzle sponsor, Fern Exposition<br />
& Event Services, at Booth 321 before<br />
4:00 pm on December 5th. Whoever<br />
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awarded a Jawbone Jambox, rightfully<br />
described as “the smallest, best-sounding<br />
wireless speaker and speakerphone on<br />
the planet.” If there are multiple correct<br />
entries, a drawing will be held to determine<br />
the ultimate winner. Good luck!<br />
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52 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
CONVENTION CENTERS<br />
COMFORTABLE<br />
confines<br />
Smaller Convention<br />
Centers Can<br />
Make Your <strong>Show</strong><br />
a “Big Fish”<br />
BY SANDI CAIN, news editor<br />
and CARRI JENSEN, manager of directories<br />
54 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Exhibition Facility Snapshot<br />
Oceanside, CA – Anyone who has attended<br />
a trade show or conference in North<br />
America likely has a nodding acquaintance<br />
with the biggest facilities in North<br />
America. But they’re equally likely to have<br />
spent time in one of the 173 Tier IV<br />
convention centers in the region with<br />
prime exhibit space ranging from 50,000<br />
square feet (sf) to 124,999 sf. That group<br />
represents 57% of the North American<br />
venues listed in the most recent edition of<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s World’s Top Convention<br />
Centers (WTCC), published in June.<br />
Prime exhibit space at these 173 centers<br />
totals 13,828,089 sf. A total of 81% of that<br />
space is in the U.S. at 140 facilities. Mexico<br />
has 13% of the space in 22 facilities, while<br />
Canada claims 6% in 11 facilities.<br />
Convention centers that<br />
rank in the smaller-sized<br />
category are primarily in<br />
smaller cities or are on<br />
the outskirts of major<br />
metropolitan centers.<br />
Managers of such centers<br />
have a competitive<br />
advantage in attracting<br />
appropriately-sized events<br />
to their facilities.<br />
As noted in the <strong>2012</strong> WTCC, convention<br />
centers overall are trending toward an<br />
increase in flexible space, which typically<br />
converts some prime exhibit space into<br />
space for variable uses. Such moves may<br />
improve a center’s prospects for certain<br />
types of business, but reduces prime<br />
exhibit space, defined as space dedicated<br />
specifically for exhibits. As a result, a<br />
few centers previously listed with at least<br />
50,000 sf of prime space have fallen beneath<br />
that threshold and are not included.<br />
The average square footage of prime<br />
exhibit space for North American facilities<br />
is 79,931 sf. The facilities that rank<br />
closest to that average size offer 80,000<br />
sf of prime exhibit space. These include:<br />
Boca Raton Resort & Club in Boca Raton,<br />
FL; El Paso Convention & Performing<br />
Arts Centers in El Paso, TX; Fredericksburg<br />
Expo & Conference Center in<br />
Fredericksburg, VA; Gillette Stadium in<br />
Foxborough, MA; South Pointe Hotel<br />
& Casino in Las Vegas; and Town &<br />
Country Resort & Convention Center<br />
in San Diego.<br />
Convention centers that rank in the<br />
smaller-sized category are primarily in<br />
smaller cities or are on the outskirts of<br />
major metropolitan centers. Managers<br />
of such centers have a competitive<br />
advantage in attracting appropriatelysized<br />
events to their facilities.<br />
“<strong>Show</strong> organizers are looking for the<br />
best value right now,” said Shura Garnett,<br />
regional vice president for Global Spectrum<br />
who also oversees the St. Charles<br />
Convention Center in St. Charles, MO.<br />
“Our competitive advantage (in St.<br />
Charles) is that we’re more affordable<br />
than downtown (St. Louis) due to more<br />
flexible work rules,” she said. Garnett<br />
said such flexibility is attractive to organizers<br />
across the board, but convention<br />
centers also need to take into account<br />
the needs of vendors, guests and the<br />
workforce in addition to client needs.<br />
Compact centers are thriving in other<br />
regions, too. Northeast of Atlanta, the<br />
Gwinnett Center in Duluth gets significant<br />
business from small to mid-sized<br />
state associations and consumer shows,<br />
according to Lisa Anders, executive<br />
director of the Gwinnett Convention<br />
and Visitors Bureau, which operates the<br />
Gwinnett Center. “We’re seeing a slow<br />
resurgence of corporate events,” Anders<br />
said. Among those are auto shows and<br />
corporate training events. Gwinnett<br />
Center expects more growth after a new<br />
300-room connected headquarters hotel<br />
opens. It’s set to break ground next year.<br />
“That’s our missing piece of the pie,”<br />
she said. “We can compete on service,<br />
location and amenities but have had no<br />
attached hotel.”<br />
In New York, the Rochester Riverside<br />
Convention Center is among 18 centers<br />
on the list of smaller-sized venues with<br />
50,000 sf of prime exhibit space. It has<br />
seen a resurgence of corporate business<br />
13 %<br />
6 %<br />
81 %<br />
Convention Centers with less than<br />
125,000 sf of Prime Exhibit Space<br />
There are 173 convention centers<br />
with prime exhibit space ranging<br />
from 50,000 sf to 124,999 sf in the<br />
U.S., Canada and Mexico. Here is<br />
the breakdown:<br />
140 in the U.S. or 81%<br />
11 in Canada or 6%<br />
22 in Mexico or 13%<br />
4 %<br />
57 %<br />
13 % 26 %<br />
North American Facilities by<br />
Amount of Prime Exhibit Space<br />
Of the 305 convention centers in<br />
North America listed in the WTCC:<br />
12, or 4% are in the Tier I<br />
Millionaires Club (1,000,000+ sf)<br />
41, or 13% are Tier II Mega<br />
Facilities (350,000 sf – 999,999 sf)<br />
79, or 26% are Tier III Mid-Sized<br />
Facilities (125,000 sf – 349,999 sf)<br />
The 173 Tier IV Smaller Facilities<br />
(50,000 sf – 124,999 sf) make<br />
up the highest percentage, 57%.<br />
© <strong>2012</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magazine, Oceanside, CA (760) 630-9105.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 55
CONVENTION CENTERS<br />
20 % 57 %<br />
of the 305 facilities<br />
of the North<br />
American venues<br />
listed in the WTCC<br />
are centers with<br />
less than 125,000<br />
square feet of prime<br />
exhibit space for a<br />
total square footage<br />
of 13,828,089.<br />
82 %<br />
of the North<br />
American venues<br />
with less than<br />
125,00 square feet<br />
of prime exhibit<br />
space are located<br />
in the U.S., which<br />
accounts for<br />
11,290,668 sf.<br />
The average square footage of prime exhibit space for North American facilities<br />
it<br />
ie<br />
listed in TSE’s <strong>2012</strong> directory of the World’s Top<br />
Convention Centers is 79,931.<br />
Six facilities best represent the average square footage otag<br />
for smaller-<br />
lersized<br />
venues, with 80,000 square feet (sf). These facilities include:<br />
• Boca Raton Resort & Club in Boca Raton, FL<br />
• El Paso Convention & Performing Arts Centers ers in<br />
El Paso, TX<br />
• Fredericksburg Expo & Conference e Center er<br />
in Fredericksburg, eric<br />
rg, VA<br />
• Gillette Stadium in Foxborough, MA<br />
• South Point Hotel & Casino in Las Vegas, NV<br />
• Town & Country Resort & Convention Center er in San Diego, CA<br />
The median prime exhibit space for the<br />
North American<br />
facilities listed is 78,500 sf. The only facility ity that<br />
matches<br />
the median is Prime F. Osborn III Convention Center<br />
in Jacksonville, FL.<br />
There are 18 facilities that represent the<br />
mode exhibit space for the North American<br />
venues on the list, with 50,000 square feet.<br />
listed in TSE’s<br />
<strong>2012</strong> directory<br />
of the World’s Top<br />
Convention Centers<br />
(WTCC) are<br />
smaller facilities.<br />
this year, according to <strong>Executive</strong> Director<br />
Joseph Floreano. “They’re not spending<br />
like they used to, but the events are<br />
strong,” he said. Floreano said Rochester<br />
still benefits from its corporate base of<br />
companies such as Bausch & Lomb, and<br />
the reinvented Xerox and Kodak, as well<br />
as medical business related to the university<br />
there. Convention center officials<br />
are confident enough that they’re in the<br />
planning phase for interior upgrades<br />
and a proposal for a major expansion.<br />
Convention centers overall<br />
are trending toward an<br />
increase in flexible space.<br />
Such moves may improve<br />
a center’s prospects for<br />
certain types of business,<br />
but reduces prime<br />
exhibit space, defined<br />
as space dedicated<br />
specifically for exhibits.<br />
Recent economic conditions have put<br />
a damper on many expansion projects<br />
and new facilities. The only new<br />
facility that qualified for this<br />
report last year was the<br />
Renaissance Colorado<br />
Springs, which now<br />
has been postponed<br />
indefinitely.<br />
No new facilities<br />
qualified this<br />
year, but one in<br />
this size range, the<br />
Connecticut Expo<br />
Center in Hartford,<br />
has closed.<br />
Reach Shura Garnett at<br />
(636) 669-3000 or slindgren@<br />
stcharlesconventioncenter.com;<br />
Lisa Anders at (770) 814-6044 or landers@<br />
gcvb.org; Joseph Floreano at (585) 232-7200<br />
or jfloreano1@rrcc.com<br />
56 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
CONVENTION CENTERS<br />
Tier IV Exhibition Facilities: United States<br />
Exhibition Facility Prime Exhibit Space (sf) Location Web Site<br />
1. Duluth Entertainment Convention Center 120,000 Duluth, MN www.duluthconventioncenter.com<br />
2. Knoxville Convention Center 119,922 Knoxville, TN www.kccsmg.com<br />
3. <strong>Rush</strong>more Plaza Civic Center 119,000 Rapid City, SD www.gotmine.com<br />
4. Nashville Convention Center 118,675 Nashville, TN www.nashvilleconventionctr.com<br />
5. Seaport Boston Hotel 118,000 Boston, MA www.seaportboston.com<br />
& Seaport World <strong>Trade</strong> Center<br />
6.* Charleston Area Convention Center 115,000 Charleston, SC www.charlestonconvention.com<br />
7.* Hilton Chicago 115,000 Chicago, IL www.hiltonchicagohotel.com<br />
8.* Ontario Convention Center 115,000 Ontario, CA www.ontariocc.com<br />
See our ad on page 57<br />
9. Tucson Convention Center 114,000 Tucson, AZ www.tucsonconventioncenter.org<br />
10. Springfi eld Exposition Center 112,000 Springfi eld, MO www.springfi eldexpo.com<br />
11. Arizona Exposition & State Fair 111,000 Phoenix, AZ www.azstatefair.com<br />
12. Walt Disney World Swan & Dolphin Resort 110,500 Lake Buena Vista, FL www.swandolphinmeetings.com<br />
13.* Fargodome 110,000 Fargo, ND www.fargodome.com<br />
14.* Franklin County Veterans Memorial 110,000 Columbus, OH www.fcvm.com<br />
15.* Peoria Civic Center 110,000 Peoria, IL www.peoriaciviccenter.com<br />
See our advertorial on page 61<br />
16. Sevierville Convention Center 108,261 Sevierville, TN www.seviervilleeventscenter.com<br />
17.* Miami Airport Convention Center 108,000 Miami, FL www.macc.com<br />
18.* Mobile Civic Center 108,000 Mobile, AL www.mobilecivicctr.com<br />
19.* Valley Forge Convention Center 108,000 King of Prussia, PA www.vfconventioncenter.com<br />
20. Hot Springs Convention Center 103,000 Hot Springs, AR www.hotsprings.org<br />
21.* Hampton Roads Convention Center 102,600 Hampton, VA www.thehrcc.com<br />
22.* Tulsa Convention Center 102,600 Tulsa, OK www.tulsaconvention.com<br />
23.* Caesars Palace 102,000 Las Vegas, NV www.lvmeetingsbyharrahs.com<br />
24.* Georgia Dome 102,000 Atlanta, GA www.gadome.com<br />
25.* Chattanooga Convention Center 100,800 Chattanooga, TN www.chattanoogaconventioncenter.org<br />
26.* Myrtle Beach Convention Center 100,800 Myrtle Beach, SC www.myrtlebeachconventioncenter.com<br />
27. Spokane Convention Center 100,160 Spokane, WA www.spokanecenter.com<br />
28.* Alliant Energy Center 100,000 Madison, WI www.alliantenergycenter.com<br />
29.* Baton Rouge River Center 100,000 Baton Rouge, LA www.brrivercenter.com<br />
30.* Cox Convention Center 100,000 Oklahoma City, OK www.coxconventioncenter.com<br />
31.* Dulles Expo & Conference Center 100,000 Chantilly, VA www.dullesexpo.com<br />
32.* North Atlanta <strong>Trade</strong> Center 100,000 Norcross, GA www.northatlantatradecenter.com<br />
33.* Arthur R. Outlaw Mobile Convention Center 100,000 Mobile, AL www.mobileconventions.com<br />
See our ad on page 57<br />
58 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
*Tied in amount of space Continued on page 60
– ADVERTORIAL –<br />
CALIFORNIA<br />
Pasadena Convention Center<br />
Prime Exhibit Space<br />
55,000 square feet<br />
Total Exhibit Space<br />
80,000 square feet<br />
No. of Breakout Rooms 29<br />
Total sf of Breakout Rooms 28,000<br />
No. of Ballrooms/Total sf 1/25,000<br />
In-house Services: Full-service catering, electrical and audio-visual<br />
production services, high-speed telecommunications, Wi-Fi, security<br />
services, a business center and on-site parking are available.<br />
Located in thriving downtown Pasadena, the Pasadena Convention<br />
Center is just 16 miles from Bob Hope/Burbank Airport and 27 miles<br />
northeast of Los Angeles International Airport. The facility is LEED ®<br />
<strong>Gold</strong> certified, making it one of the greenest convention centers in<br />
North America. Adding to its appeal, the Convention Center is home<br />
to the renowned 3,000-seat Civic Auditorium. Delegates can walk to<br />
four hotels and Old Pasadena, a bustling 22-block historic area<br />
filled with 200 shops, restaurants and clubs. Visitors will also enjoy<br />
museums, golf and live theatre.<br />
Address: 300 E. Green Street<br />
Pasadena, CA 91101<br />
Phone: (626) 793-2122<br />
Fax: (626) 793-8014<br />
Sales Contact: Jeanne O’Grady,<br />
Associate Director of Sales<br />
jogrady@pasadenacenter.com<br />
www.PasadenaCenter.com<br />
The Broadmoor<br />
Prime Exhibit Space<br />
60,000 square feet<br />
No. of Breakout Rooms 40<br />
Total sf of Breakout Rooms 91,167<br />
No. of Ballrooms/Total sf 4/93,833<br />
In-house Services: Wireless Internet, high-speed internet connections,<br />
electrical power, compressed air, water, natural gas, business center, stateof-the-art<br />
audiovisual, florist services, vehicle drive-in, drive-out.<br />
COLORADO<br />
The entire Broadmoor Hall is carpeted and column-free, with a ceiling height<br />
of 25 feet. The event hall ceiling provides eye bolts of 15 feet on-center for<br />
hanging displays, signs, etc. There are three separate docks with one leveler.<br />
Two separate enclosed offices and VIP preparation rooms include a restroom<br />
with shower and flatscreen televisions. Indoor parking for 916 cars is<br />
also available. The Broadmoor covers 3,000 acres and includes 744 rooms<br />
and suites, three championship golf courses, a tennis program and awardwinning<br />
spa. There are 18 restaurants, cafes and lounges and 25 retail<br />
shops on-site. The Broadmoor has partnered with three neighboring hotels,<br />
all within a five-minute drive, to offer peak room blocks of up to 1,700 rooms.<br />
Address: One Lake Avenue<br />
Colorado Springs, CO 80906<br />
Phone: (800) 634-7711<br />
Fax: (719) 577-5779<br />
Sales Contact: John Rovie,<br />
Director of Sales<br />
jrovie@broadmoor.com<br />
www.broadmoor.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 59
CONVENTION CENTERS<br />
Continued from page 58<br />
Tier IV Exhibition Facilities: United States<br />
Exhibition Facility Prime Exhibit Space (sf) Location Web Site<br />
34.* Palm Beach County Convention Center 100,000 West Palm Beach, FL www.pbconventioncenter.com<br />
See our advertorial on page 61<br />
35.* Renaissance Schaumburg Hotel & Convention Center 100,000 Schaumburg, IL www.renaissanceschaumburg.com<br />
36.* Rhode Island Convention & Entertainment Complex 100,000 Providence, RI www.riconvention.com<br />
See our advertorial on page 65<br />
37.* Santa Clara Convention Center 100,000 Santa Clara, CA www.santaclara.org<br />
38.* Savannah International <strong>Trade</strong> & Convention Center 100,000 Savannah, GA www.savtcc.com<br />
See our ad on page 57<br />
39.* Sheraton Greensboro Hotel at Four Seasons/ 100,000 Greensboro, NC www.sheratongreensboro.com<br />
Joseph S. Koury Convention Center<br />
40. Hara Arena, Conference & Exhibition Center 98,400 Dayton, OH www.haracomplex.com<br />
41. Las Vegas Cashman Convention Center 98,100 Las Vegas, NV www.vegasmeansbusiness.com<br />
42.* Amarillo Civic Center 98,000 Amarillo, TX www.amarillociviccenter.com<br />
43.* Fresno Convention & Entertainment Center 98,000 Fresno, CA www.fresnoconventioncenter.com<br />
44. Clark County Event Center at the Fairgrounds 97,200 Ridgefi eld, WA www.clarkcoeventcenter.com<br />
45. Wynn | Encore 96,197 Las Vegas, NV www.wynnmeetings.com<br />
46. Rosen Shingle Creek Hotel & Golf Club 95,848 Orlando, FL www.rosenshinglecreek.com<br />
47.* Ocean Center 95,000 Daytona Beach, FL www.oceancenter.com<br />
48.* Will Rogers Memorial Center 95,000 Fort Worth, TX www.willrogersmemorialcenter.com<br />
49.* Shreveport Convention Center 95,000 Shreveport, LA www.shreveportcenter.com<br />
50. Knoxville Expo Center 93,800 Knoxville, TN www.knoxvilleexpocenter.com<br />
51. Trump Taj Mahal Casino & Resort 93,000 Atlantic City, NJ www.trumptaj.com<br />
52. Omaha Civic Auditorium 92,700 Omaha, NE www.omahacivic.com<br />
53. Palm Springs Convention Center 92,000 Palm Springs, CA www.palmspringscc.com<br />
54.* Big Town Exhibition Hall 90,000 Mesquite, TX<br />
55.* Lee Civic Center 90,000 Fort Myers, FL www.leeciviccenter.com<br />
56.* JW Marriott Desert Ridge Resort & Spa 90,000 Phoenix, AZ www.jwdesertridgeresort.com<br />
57.* The Mirage Hotel & Casino 90,000 Las Vegas, NV www.mirage.com<br />
58.* Bally's Las Vegas 86,000 Las Vegas, NV www.lvmeetingsbyharrahs.com<br />
59.* Disney’s Coronado Springs Resort 86,000 Lake Buena Vista, FL www.disneymeetings.com<br />
60. Paris Las Vegas 85,000 Las Vegas, NV www.lvmeetingsbyharrahs.com<br />
61. Expo Center at the South Florida Fairgrounds 84,750 West Palm Beach, FL www.southfl oridafair.com<br />
62. Montana ExpoPark 84,000 Great Falls, MT www.goexpopark.com<br />
63.* Ford Park Event Center 83,000 Beaumont, TX www.fordpark.com<br />
64.* Statehouse Convention Center 83,000 Little Rock, AR www.littlerockmeetings.com<br />
65. Empire State Plaza Convention Center 81,500 Albany, NY www.empirestateplaza.org<br />
66. Champlain Valley Exposition 81,000 Essex Junction, VT cvexpo.org<br />
60 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
*Tied in amount of space Continued on page 62
– ADVERTORIAL –<br />
FLORIDA<br />
Palm Beach County<br />
Convention Center<br />
Prime Exhibit Space<br />
100,000 square feet<br />
No. of Breakout Rooms 19<br />
Total sf of Breakout Rooms 21,000<br />
No. of Ballrooms/Total sf 1/22,000<br />
In-house Services: Environmentally friendly and energy-efficient<br />
practices; innovative culinary department; customized menus; latest<br />
technology and telecommunications; security and personnel services;<br />
Wi-Fi; self-parking and valet services.<br />
Located in the heart of downtown West Palm Beach, the Palm Beach<br />
County Convention Center presents a spectacular setting for conventions,<br />
trade shows, meetings and social events. An architectural masterpiece with<br />
modern amenities and expertly trained service teams, the facility features<br />
a 100,000 square-foot exhibit hall, a 22,000 square-foot ballroom and 19<br />
meeting rooms that can accommodate groups from six to 6,000. Minutes<br />
from Palm Beach International Airport, South Florida’s beautiful beaches<br />
and Palm Beach’s famous Worth Avenue, our location is unsurpassed.<br />
Address: 650 Okeechobee Blvd.<br />
West Palm Beach, FL 33401<br />
Phone: (561) 366-3030<br />
Fax: (561) 366-3070<br />
Sales Contact: Maria Walker,<br />
Director of Sales & Marketing<br />
mwalker@pbconventioncenter.com<br />
www.pbconventioncenter.com<br />
Peoria Civic Center<br />
Prime Exhibit Space<br />
Total Exhibit Space<br />
110,000 square feet<br />
110,000 square feet<br />
No. of Breakout Rooms 16<br />
Total sf of Breakout Rooms 18,000<br />
No. of Ballrooms/Total sf 1/27,000<br />
In-house Services: Centerplate is our exclusive in-house cater and<br />
concessions provider. In-house audio visual equipment and service,<br />
wireless internet, security, plumbing, cleaning, electrical, business center.<br />
ILLINOIS<br />
The Peoria Civic Center is the largest downstate meeting and event facility<br />
in Illinois. Our facility offers 110,000 sq. ft. of exhibit space, a 27,000 sq.<br />
ft. ballroom, 16 breakout rooms, a 12,000 seat arena and 2,200 seat<br />
Theater all under one roof. Peoria, IL is located halfway between Chicago,<br />
and St Louis, on the lovely Illinois River. Our downtown convention district<br />
is conveniently located just off Interstate 74 and only 12 minutes from the<br />
Peoria Intl. Airport. By 2014 there will be over 1,000 hotel rooms within<br />
walking distance to our state-of-the-art facility; 400 of those rooms will be<br />
operated by Marriott and will be attached via a climate controlled skywalk.<br />
Address: 201 SW Jefferson Ave.<br />
Peoria, IL 61602<br />
Phone: (309) 680-3517<br />
Fax: (309) 673-9223<br />
Sales Contact: Robin Barnes,<br />
Director of Convention Sales<br />
rbarnes@peoriaciviccenter.com<br />
www.peoriaciviccenter.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 61
CONVENTION CENTERS<br />
Continued from page 60<br />
Tier IV Exhibition Facilities: United States<br />
Exhibition Facility Prime Exhibit Space (sf) Location Web Site<br />
67.* Boca Raton Resort & Club 80,000 Boca Raton, FL www.bocaresort.com<br />
68.* El Paso Convention & Performing Arts Centers 80,000 El Paso, TX www.visitelpaso.com<br />
69.* Fredericksburg Expo & Conference Center 80,000 Fredericksburg, VA www.fredericksburgexpocenter.com<br />
70.* Gillette Stadium 80,000 Foxborough, MA www.gillettestadium.com<br />
71.* South Point Hotel & Casino 80,000 Las Vegas, NV www.southpointmeetings.com<br />
72.* Town & Country Resort & Convention Center 80,000 San Diego, CA www.towncountry.com<br />
73. Prime F. Osborn III Convention Center 78,500 Jacksonville, FL www.jaxevents.com<br />
74. Cajundome/Convention Center 77,303 Lafayette, LA www.cajundome.com<br />
75. Dayton Convention Center 77,000 Dayton, OH www.daytonconventioncenter.com<br />
76. American Bank Center 76,500 Corpus Christi, TX www.americanbankcenter.com<br />
77. The Lakeland Center 76,000 Lakeland, FL www.thelakelandcenter.com<br />
78.* Foxwoods Resort Casino & MGM Grand at Foxwoods 75,000 Mashantucket, CT www.foxwoods.com<br />
79.* La Crosse Center 75,000 La Crosse, WI www.lacrossecenter.com<br />
80.* SeaGate Convention Centre 75,000 Toledo, OH www.toledo-seagate.com<br />
81.* The Wildwoods Convention Center 75,000 Wildwood, NJ www.wildwoodsnj.com<br />
82. St. Cloud River's Edge Convention Center 74,000 St. Cloud, MN www.stcloudriversedgeconventioncenter.com<br />
83. The Renaissance Montgomery Hotel & Spa 73,000 Montgomery, AL www.visitingmontgomery.com<br />
at the Convention Center<br />
84. Lansing Center 72,000 Lansing, MI www.lansingcenter.com<br />
85. Gwinnett Center 71,600 Duluth, GA www.rentgwinnettcenter.com<br />
86.* D.C. Armory 70,000 Washington, DC www.dcsec.com<br />
87.* Hyatt Regency Chicago 70,000 Chicago, IL chicagohyatt.com<br />
88.* KCI Expo Center 70,000 Kansas City, MO www.kciexpo.com<br />
89.* LVH - Las Vegas Hotel & Casino 70,000 Las Vegas, NV www.thelvh.com<br />
(formerly Las Vegas Hilton)<br />
90.* Palmer Events Center 70,000 Austin, TX www.palmereventscenter.com<br />
91.* Roberts Centre 70,000 Wilmington, OH www.robertscentre.com<br />
92. XL Center 68,000 Hartford, CT www.xlcenter.com<br />
93.* Gatlinburg Convention Center 67,000 Gatlinburg, TN www.gatlinburg-tennessee.com<br />
94.* Roland E. Powell Convention Center 67,000 Ocean City, MD www.ococean.com<br />
95.* Hilton Americas Houston Hotel 66,000 Houston, TX www.americashouston.hilton.com<br />
96.* Lexington Convention Center 66,000 Lexington, KY www.lexingtoncenter.com<br />
97.* Washington Marriott Wardman Park 66,000 Washington, DC www.marriott.com/wasdt<br />
98. Nicholas J. Pirro Convention Center at Oncenter 65,250 Syracuse, NY www.oncenter.org<br />
99.* John Ascuaga's Nugget Resort Casino 65,000 Reno, NV www.janugget.com<br />
100.* Neal S. Blaisdell Center 65,000 Honolulu, HI www.blaisdellcenter.com<br />
62 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
*Tied in amount of space Continued on page 64
– ADVERTORIAL –<br />
Owensboro Convention Center<br />
Prime Exhibit Space<br />
44,000 square feet<br />
Total Exhibit Space<br />
50,500 square feet<br />
No. of Breakout Rooms 14<br />
Total sf of Breakout Rooms 31,745<br />
No. of Ballrooms/Total sf 2/26,000<br />
In-house Services: We will be providing our own audio/visual equipment,<br />
food service, complimentary Wi-Fi service. We also can assist<br />
with any local advertising or creating a marketing plan for your event.<br />
KENTUCKY<br />
Western KY’s newest premier meeting space — the Owensboro<br />
Convention Center — is a full-service meeting facility nestled in vibrant<br />
Owensboro, Kentucky, overlooking the scenic Ohio River. Our Direct<br />
Marketing Area spans 3 states (Kentucky, Indiana, Illinois) while also<br />
including Tennessee, Ohio, and Missouri within a 3-hour radius. The multipurpose<br />
center boasts 92,000 square feet of meeting space consisting<br />
of a 44,000+ square foot exhibition hall and 48,000+ square feet of<br />
additional ballroom and meeting space. The new events center plans<br />
to open in December 2013.<br />
Address: 501 W. 2nd Street<br />
Owensboro, KY 42301<br />
Phone: (270) 687-8800<br />
Fax: (270) 687-8395<br />
Sales Contact: Laura Alexander,<br />
Director of Sales<br />
lalexander@owensboro-conventioncenter.com<br />
www.Owensboro-ConventionCenter.com<br />
MASSACHUSETTS<br />
MassMutual Center<br />
Prime Exhibit Space<br />
40,000 square feet<br />
Total Exhibit Space<br />
100,000 square feet<br />
No. of Breakout Rooms 9<br />
Total sf of Breakout Rooms 39,500<br />
No. of Ballrooms/Total sf 3/15,000<br />
In-house Services: A designated event manager, marketing & PR<br />
support, area hospitality, free Wi-Fi, telecommunications, electrical,<br />
audio-visual, exclusive in-house catering, water, waste water drain,<br />
compressed air, medical, security and cleaning services.<br />
Standing in the heart for the Pioneer Valley, the MassMutual Center is<br />
Western Massachusetts’ most unique and diverse venue. Ideally located<br />
at the gateway of New England, Springfield is situated in the center of<br />
it all. To help you reach more attendees, The Center is at the crossroads<br />
of two major interstate highways and Bradley International Airport,<br />
which is just 20 minutes away. Before, during and after your event,<br />
your attendees have unlimited opportunities to discover a rich array of<br />
historical sites, cultural attractions, and entertainment choices.<br />
Address: 1277 Main Street<br />
Springfield, MA 01103<br />
Phone: (413) 787-6610<br />
Fax: (413) 787-6645<br />
Sales Contact: Monique Messier,<br />
Director of Sales<br />
mmessier@massconvention.com<br />
www.springfield-first.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 63
CONVENTION CENTERS<br />
Continued from page 62<br />
Tier IV Exhibition Facilities: United States<br />
Exhibition Facility Prime Exhibit Space (sf) Location Web Site<br />
101. Buffalo Niagara Convention Center 64,000 Buffalo, NY www.buffaloconvention.com<br />
102. Kansas Expocentre 62,300 Topeka, KS www.ksexpo.com<br />
103.* Garden State Convention & Exhibit Center 62,000 Somerset, NJ www.gsec.com<br />
104.* ODEUM Sports & Expo Center 62,000 Villa Park, IL www.odeumexpo.com<br />
105.* Peppermill Resort Spa Casino 62,000 Reno, NV www.peppermillreno.com<br />
106. Meadowlands Exposition Center 61,000 Secaucus, NJ www.mecexpo.com<br />
107.* Big Sandy Superstore Arena 60,000 Huntington, WV www.bigsandyarena.com<br />
108.* The Broadmoor 60,000 Colorado Springs, CO www.broadmoor.com<br />
See our advertorial on page 59<br />
109.* Crown Center 60,000 Fayetteville, NC www.atthecrown.com<br />
110.* Jackson Convention Complex/SMG 60,000 Jackson, MS www.jacksonconventioncomplex.com<br />
111.* Nassau Veterans Memorial Coliseum 60,000 Uniondale, NY www.nassaucoliseum.com<br />
112.* Norfolk Scope 60,000 Norfolk, VA www.sevenvenues.com<br />
113.* Overland Park Convention Center 60,000 Overland Park, KS www.opconventioncenter.com<br />
114. Hyatt Regency Atlanta 58,243 Atlanta, GA www.atlantaregency.hyatt.com<br />
115. Island Grove Events Center 58,200 Greeley, CO www.greeleygov.com/parks/<br />
islandgrove_eventscenter.aspx<br />
116. Hilton Anaheim 57,084 Anaheim, CA www.hiltonanaheimhotel.com<br />
117. Comcast Arena Everett and 57,000 Everett, WA www.comcastarenaeverett.com<br />
Edward D. Hansen Conference Center<br />
118. Reno Events Center 56,000 Reno, NV www.renoeventscenter.com<br />
119.* Kalahari Resort 55,000 Sandusky, OH www.kalahariresorts.com<br />
120.* MassMutual Center 55,000 Springfi eld, MA www.massmutualcenter.com<br />
See our advertorial on page 63<br />
121.* Pasadena Convention Center 55,000 Pasadena, CA www.pasadenacenter.com<br />
See our advertorial on page 59<br />
122.* Charleston Civic Center & Auditorium 52,000 Charleston, WV www.charlestonwvciviccenter.com<br />
123.* Crown Center Exhibit Hall 52,000 Kansas City, MO www.crowncenter.com<br />
124. Overland Park International <strong>Trade</strong> Center 51,391 Overland Park, KS www.optradecenter.com<br />
125. Hilton New York 51,084 New York City, NY www.hiltonfamilynewyork.com<br />
126. Rio All-Suite Hotel & Casino 51,000 Las Vegas, NV www.lvmeetingsbyharrahs.com<br />
127. Sioux Falls Convention Center 50,400 Sioux Falls, SD www.siouxfallscc.com<br />
128.* Arlington Convention Center 50,000 Arlington, TX www.arlingtoncc.com<br />
129.* M.C. Benton Jr. Convention Center 50,000 Winston-Salem, NC www.twincityquarter.com<br />
130.* Bismarck Civic Center 50,000 Bismarck, ND www.bismarckciviccenter.com<br />
131.* Branson Convention Center 50,000 Branson, MO www.bransonconvention.com<br />
132.* DCU Center 50,000 Worcester, MA www.dcucenter.com<br />
64 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
*Tied in amount of space Continued on page 66
– ADVERTORIAL –<br />
Saint Charles Convention Center<br />
Prime Exhibit Space<br />
35,700 square feet<br />
Total Exhibit Space<br />
76,533 square feet<br />
No. of Breakout Rooms 17<br />
Total sf of Breakout Rooms 30,249<br />
No. of Ballrooms/Total sf 2/22,225<br />
In-house Services: Catering, decorating, audio-visual, event management,<br />
marketing, telecommunications, Wi-Fi, business and guest services<br />
center, electrical and plumbing, booth cleaning, staging, concessions,<br />
security, and drayage.<br />
MISSOURI<br />
The Saint Charles Convention Center in historic St. Charles, Missouri<br />
offers a central location just west of Saint Louis and a 10 minute drive<br />
from Lambert-St. Louis International Airport. The 154,000 square foot<br />
Convention Center offers flexible meeting and pre-function space in<br />
two exhibit halls, a grand ballroom, a junior ballroom and six additional<br />
meeting rooms. The flexibility allows for as many as 17 breakout rooms.<br />
The attached John Q. Hammons Embassy Suites Hotel with 296 tworoom<br />
suites, offers an additional 5,200 SF of meeting space.<br />
Address: One Convention Ctr. Plz.<br />
St. Charles, MO 63303<br />
Phone: (636) 669-3000<br />
Fax: (636) 669-3001<br />
Sales Contact: Bill Nicely,<br />
Director of Sales & Marketing<br />
bnicely@scmocc.com<br />
www.stcharlesconventioncenter.com<br />
RHODE ISLAND<br />
Rhode Island Convention<br />
& Entertainment Complex<br />
Prime Exhibit Space<br />
100,000 square feet<br />
No. of Breakout Rooms 23<br />
Total sf of Breakout Rooms 37,000<br />
No. of Ballrooms/Total sf 1/20,000<br />
In-house Services: Two parking garages with a 2,400 vehicle capacity;<br />
In-house catering; 10 loading docks; complimentary wireless internet<br />
access in café areas; on-site audio-visual and business services.<br />
The RI Convention & Entertainment Complex stands in the heart of the<br />
city, and includes the RI Convention Center (RICC), the Dunkin’ Donuts<br />
Center (DDC) and the Veterans Memorial Auditorium. The Complex<br />
is located within one mile of 2,200 hotel rooms, and a total of 5,500<br />
rooms are available in the Greater Providence area. Attendees will find<br />
a variety of dining, shopping, and entertainment options within steps of<br />
the Complex. A key feature of the RICC is its connection to the DDC,<br />
the area’s premier events arena, the 564-room Westin Providence, and<br />
Providence Place Mall.<br />
Address: One Sabin Street<br />
Providence, RI 02903<br />
Phone: (401) 458-6001<br />
Fax: (401) 458-6500<br />
Sales Contact: John J. McGinn,<br />
Sr. Director of Sales & Marketing<br />
jmcginn@smgricc.com<br />
www.riconvention.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 65
CONVENTION CENTERS<br />
Continued from page 64<br />
Tier IV Exhibition Facilities: United States<br />
Exhibition Facility Prime Exhibit Space (sf) Location Web Site<br />
133.* Dena'ina Civic & Convention Center/Egan Center 50,000 Anchorage, AK www.anchorageconventioncenters.com<br />
134.* Exhibition Building at Osceola Heritage Park 50,000 Kissimmee, FL www.ohpark.com<br />
135.* Fair & Expo Center 50,000 Rochester, NY www.fairandexpocenter.org<br />
136.* Grand Wayne Convention Center 50,000 Fort Wayne, IN www.grandwayne.com<br />
137.* Irving Convention Center at Las Colinas 50,000 Irving, TX www.irvingconventioncenter.com<br />
See our advertorial on page 67 and ad on page 57<br />
138.* Rochester Riverside Convention Center 50,000 Rochester, NY www.rrcc.com<br />
139.* Greater Tacoma Convention & <strong>Trade</strong> Center 50,000 Tacoma, WA gtctc.org<br />
140.* The Westin Diplomat Resort & Spa 50,000 Hollywood, FL www.westin.com/diplomat<br />
Tier IV Exhibition Facilities: Canada<br />
Exhibition Facility Prime Exhibit Space (sf) Location Web Site<br />
1. TRADEX/Fraser Valley <strong>Trade</strong> & Exhibition Centre 120,000 Abbotsford, BC www.fvtradex.com<br />
2. Moncton Coliseum Complex 118,000 Moncton, NB www.monctoncoliseum.com<br />
3. Exhibition Park 110,000 Halifax, NS www.exhibitionpark.com<br />
4. Credit Union Centre 100,000 Saskatoon, SK creditunioncentre.com<br />
5. Landsdowne Park 83,000 Ottawa, ON www.lansdownepark.ca<br />
6. Scotiabank Convention Centre 81,000 Niagara Falls, ON www.fallsconventions.com<br />
7. Winnipeg Convention Complex 78,000 Winnipeg, MB www.wcc.mc.ca<br />
8. Québec City Convention Centre 75,000 Québec City, QC www.convention.qc.ca<br />
9. Ottawa Convention Centre 55,741 Ottawa, ON www.ottawaconventioncentre.com<br />
10. World <strong>Trade</strong> and Convention Centre Halifax 53,000 Halifax, NS www.wtcchalifax.com<br />
11. Calgary TELUS Convention Centre 50,000 Calgary, AB www.calgary-convention.com<br />
Tier IV Exhibition Facilities: Mexico<br />
Exhibition Facility Prime Exhibit Space (sf) Location Web Site<br />
1. Inforum Irapuato 115,874 Irapuato, Gto www.inforumirapuato.com<br />
2. Expo Forum 99,028 Hermosillo, Son www.expoforum.com.mx<br />
3. San Luis Potosí Convention Center 97,000 San Luis Potosí, Slp www.ccsanluispotosi.com<br />
4.* Expo Tampico 96,875 Tampico, Tamps www.expotampico.com<br />
5.* World <strong>Trade</strong> Center Veracruz 96,875 Boca del Rio, Ver www.wtcveracruz.com.mx<br />
6. Querétaro Centro de Congresos 96,014 Querétaro, Qro www.queretaro.gob.mx<br />
7. Yucatan Siglo XXI Convention Center 82,408 Merida, Yuc www.mayayucatan.com.mx<br />
8. Cancun Center Conventions & Exhibitions 80,700 Cancun, Qroo www.cancuncenter.com<br />
66 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
*Tied in amount of space Continued on page 68
– ADVERTORIAL –<br />
Irving Convention Center<br />
at Las Colinas<br />
Prime Exhibit Space<br />
50,000 square feet<br />
Total Exhibit Space<br />
90,000 square feet<br />
No. of Breakout Rooms/Total sf 20/20,000<br />
No. of Ballrooms/Total sf 2/40,000<br />
In-house Services: Wi-Fi, business center, full food/beverage service,<br />
café with outdoor dining, outdoor event space, covered terraces, concierge<br />
desk, security, cleaning service, green rooms, concession stands,<br />
audio-visual, telecom., and marketing and public relations support.<br />
TEXAS<br />
Where Location Meets Innovation. The Irving Convention Center at Las<br />
Colinas represents the innovative future of meetings and events. With<br />
almost 100,000 sq. ft. of meeting and exhibit space, the building's unique<br />
architecture, vertical design, and interior finishes create a new niche in the<br />
marketplace. Located in between Dallas and Fort Worth and immediately<br />
adjacent to DFW International Airport, the convention center is situated<br />
on 40 acres in the heart of Irving's Las Colinas Urban Center, with unique<br />
dining, shopping and other entertainment options just a stone’s throw away.<br />
Address: 500 W. Las Colinas Blvd.<br />
Irving, TX 75039<br />
Phone: (972) 252-7476<br />
Fax: (972) 401-7729<br />
Sales Contact: Cheryl Calhoun,<br />
Director of Sales<br />
ccalhoun@irvingconventioncenter.com<br />
www.irvingconventioncenter.com<br />
UTAH<br />
Utah Valley Convention Center<br />
Prime Exhibit Space<br />
19,620 square feet<br />
Total Exhibit Space<br />
25,000 square feet<br />
No. of Breakout Rooms 10<br />
Total sf of Breakout Rooms 9,979<br />
No. of Ballrooms/Total sf 3/16,894<br />
In-house Services: Catering, audio-visual, telecommunications,<br />
electrical, decorating<br />
The newly opened Utah Valley Convention Center is an eco-friendly<br />
LEED Silver certified facility that is a great location for hosting meetings<br />
and events. Outside, the building design complements the ambiance<br />
of downtown Provo, located just 45 minutes from Salt Lake City, while<br />
inside; it provides top-notch functional meeting and event space. Event<br />
attendees will be amazed at the scenic backdrop with beautiful views<br />
of the Wasatch Mountains. In addition to exhibit, meeting and ballroom<br />
space, the new facility will offer over 5,500 square feet of roof top garden<br />
space that will be the perfect complement to any event.<br />
Address: 220 West Center Street<br />
Provo, UT 84601<br />
Phone: (801) 851-2202<br />
Fax: (801) 851-2220<br />
Sales Contact: Tennille Wanner,<br />
Director of Sales & Marketing<br />
twanner@utahvalleycc.com<br />
www.utahvalleyconventioncenter.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 67
CONVENTION CENTERS<br />
Continued from page 66<br />
Tier IV Exhibition Facilities: Mexico<br />
Exhibition Facility Prime Exhibit Space (sf) Location Web Site<br />
9. Moon Palace Resort & Convention Center 77,500 Cancun, Qroo www.palaceresorts.com<br />
10. Campeche XXI 71,167 Campeche, Camp www.convencionescampeche.com<br />
11. Expo Chihuahua 69,965 Chihuahua, Chi www.expochihuahua.com.mx<br />
12. Expo Reforma CANACO 69,940 Mexico City, DF www.exporeforma.com.mx<br />
13. CIECEM 64,583 Lerma, Edo www.ciecem.com<br />
14. Puebla Convention Center 63,830 Puebla, Pue www.convenciones-puebla.com.mx<br />
15. Centro Potosino de Convenciones 62,430 San Luis Potosí, Slp www.centrodeconvencionessanluis.com<br />
16. Tuzoforum 60,277 Pachuca, Hgo www.caminoreal.com/pachuca<br />
17. CONVEX 57,028 Monterrey, NL www.centroconvex.com<br />
18. Palacio de Convenciones Zacatecas 52,186 Zacatecas, Zac www.convencioneszacatecas.com<br />
19.* CECONEXPO 50,000 Morelia, Mich www.ceconexpo.com<br />
20.* Iberostar (formerly Peninsula Convention 50,000 Cancun, Qroo www.peninsulaconventioncenter.com<br />
Center at the Hilton Cancun)<br />
21.* Mazatlan International Center 50,000 Mazatlan, Sin www.mazatlaninternationalcenter.com<br />
22.* Tabasco 2000 Convention Center 50,000 Villahermosa, Tab www.visitetabasco.com<br />
*Tied in amount of space<br />
JAMAICA<br />
Montego Bay Convention Centre<br />
Prime Exhibit Space<br />
80,000 square feet<br />
Total Exhibit Space<br />
142,146 square feet<br />
No. of Breakout Rooms 9<br />
Total sf of Breakout Rooms 9,737<br />
No. of Ballrooms/Total sf 1/18,471<br />
In-house Services: Audio-visual, global broadcast and teleconferencing,<br />
telecommunications, wireless internet, fiber optic cabling, catering,<br />
business center, 500 parking spaces.<br />
Montego Bay Convention Centre is a state-of-the-art facility, the first<br />
of its kind in the English speaking Caribbean. It boasts an exhibit space<br />
that is divisible into two halls, accommodating up to 6,000 persons<br />
theatre style and a grand ballroom. Located in the resort area of Rose<br />
Hall, it's close to over 4,000 luxury accommodations, duty free shopping,<br />
restaurants, entertainment, award-winning golf courses, beaches, bars<br />
and only 15 minutes from Sangster International Airport, making the<br />
facility the ideal place to meet or to host your next event.<br />
Address: Half Moon P.O. #4058,<br />
Rose Hall, St. James, Jamaica W.I.<br />
Phone: (876) 622-9330-2<br />
Fax: (876) 622-9360<br />
Sales Contact: Dittie Guise,<br />
General Manager<br />
dguise@mobaycentre.com<br />
www.mobaycentre.com<br />
68 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
Z<br />
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TSE’S TRADE SHOW LOCATOR<br />
Presents the Leading <strong>Show</strong>s<br />
Coming Up in North America<br />
BY CARRI JENSEN, manager of directories<br />
Whether you need a quick reminder of<br />
shows on the horizon or are studying<br />
the market for potential partnerships,<br />
co-locations or acquisitions, here is a list<br />
of 104 of the most important trade shows<br />
scheduled for January. Each show is listed<br />
by industry category and contains both a<br />
wide-angle and close-up view of the event,<br />
the organizer, the site and projected size.<br />
For a list of shows coming up in the next<br />
12 months — searchable by field — go to<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com.<br />
To be considered for future editions of<br />
ZOOM in print and online, e-mail information<br />
on your show to me at cjensen@<br />
tradeshowexecutive.com.<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
ADVERTISING & MARKETING<br />
ASI <strong>Show</strong> Orlando Lorenz Hassenstein 1/6/2013 Orange County Convention Center 110,000 nsf<br />
The ASI <strong>Show</strong> Inc. VP & General Manager 1/7/2013 Orlando, FL 775 Exhibitors<br />
www.asishow.com 215-953-4756 6,500 Attendees<br />
The PPAI Expo Darel Cook 1/16/2013 Mandalay Bay Resort & Casino 330,000 nsf<br />
Promotional Products Association International Director, Expositions & Meetings 1/18/2013 Las Vegas, NV 1,400 Exhibitors<br />
www.theppaiexpo.com 972-258-3075 23,000 Attendees<br />
AGRICULTURE & FARMING<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s AG CONNECT Expo & Summit Sara Truesdale Mooney, CEM 1/29/2013 Kansas City Convention Center 220,000 nsf<br />
Association of Equipment Manufacturers <strong>Show</strong> Director 1/31/2013 Kansas City, MO 380 Exhibitors<br />
www.agconnect.com 414-298-4130 15,000 Attendees<br />
CENTS Marketplace and Tracie Zody 1/14/2013 Greater Columbus Convention Center 100,000 nsf<br />
The OSU Nursery Short Course <strong>Trade</strong> <strong>Show</strong> & Event Manager 1/16/2013 Columbus, OH 450 Exhibitors<br />
(Central Environmental Nursery <strong>Trade</strong> <strong>Show</strong>) 614-899-1195 8,000 Attendees<br />
Ohio Nursery & Landscape Association<br />
www.centshow.org<br />
Fort Wayne Farm <strong>Show</strong> Fred Cline 1/15/2013 Allen County War Memorial 90,200 nsf<br />
<strong>Trade</strong>xpos Inc. <strong>Show</strong> Director 1/17/2013 Coliseum & Exposition Center 344 Exhibitors<br />
www.tradexpos.com 507-437-4697 Fort Wayne, IN 37,000 Attendees<br />
IDEAg Northern Illinois Farm <strong>Show</strong> Marshall Brown 1/9/2013 NIU Convention Center 38,500 nsf<br />
Cygnus Business Media Group Operations Director 1/10/2013 DeKalb, IL 235 Exhibitors<br />
www.ideaggroup.com/northern-illinois 800-827-8007 x3303 30,000 Attendees<br />
Iowa Pork Congress Doug Fricke 1/23/2013 Iowa Events Center 90,000 nsf<br />
Iowa Pork Producers Association Director of <strong>Trade</strong> <strong>Show</strong> Marketing 1/24/2013 Des Moines, IA 400 Exhibitors<br />
www.iowaporkcongress.org 515-225-7675 5,000 Attendees<br />
Mid America Horticultural <strong>Trade</strong> <strong>Show</strong> Buffy Levy 1/16/2013 Navy Pier 51,000 nsf<br />
SmithBucklin Corporation Director, Event Services 1/18/2013 Chicago, IL 265 Exhibitors<br />
www.midam.org 800-300-6103 6,000 Attendees<br />
Power <strong>Show</strong> Ohio Dennis Alford 1/25/2013 Ohio Expo Center 150,000 nsf<br />
Ohio-Michigan Equipment Dealers Association <strong>Show</strong> Manager 1/27/2013 Columbus, OH 250 Exhibitors<br />
www.omeda.org/powershow/index.html 614-889-1309 30,000 Attendees<br />
Topeka Farm <strong>Show</strong> Steve Guenthner 1/8/2013 Kansas Expocentre 57,400 nsf<br />
<strong>Trade</strong>xpos Inc. <strong>Show</strong> Manager 1/10/2013 Topeka, KS 247 Exhibitors<br />
www.tradexpos.com 507-437-4697 38,000 Attendees<br />
APPAREL, BEAUTY, SHOES & TEXTILES<br />
The Cobb <strong>Show</strong> Kim Cheatham 1/13/2013 Cobb Galleria Centre 110,000 nsf<br />
Atlanta Apparel Exhibitors Group Sales & Marketing Manager 1/14/2013 Atlanta, GA Exhibitors Not Supplied<br />
www.thecobbshow.biz 404-281-0780 Attendees Not Supplied<br />
Denver International Western/ Amy Thomas 1/11/2013 Denver Merchandise Mart Complex 150,000 nsf<br />
English Apparel & Equipment Market <strong>Show</strong> Manager 1/15/2013 Denver, CO 1,100 Exhibitors<br />
Denver Western & English Sales Association 303-295-1040 12,000 Attendees<br />
www.denver-wesa.com<br />
© <strong>2012</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magazine, Oceanside, CA (760) 630-9105.<br />
Continued on next page<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 69
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Leading January 2013 <strong>Show</strong>s Coming Up<br />
Continued from page 69<br />
Z<br />
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<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
APPAREL, BEAUTY, SHOES & TEXTILES<br />
FAME Sharon Enright 1/6/2013 Jacob K. Javits Convention Center NSF Not Supplied<br />
Business Journals, Inc. VP, <strong>Trade</strong> <strong>Show</strong> Division 1/8/2013 New York, NY Exhibitors Not Supplied<br />
www.fameshows.com 203-663-7812 Attendees Not Supplied<br />
Imprinted Sportswear <strong>Show</strong> Long Beach Nikki Houston 1/18/2013 Long Beach Convention 94,000 nsf<br />
Nielsen Expositions <strong>Show</strong> Director 1/20/2013 & Entertainment Center 400 Exhibitors<br />
www.issshows.com 770-291-5416 Long Beach, CA 14,000 Attendees<br />
International Apparel Sourcing <strong>Show</strong> John Gallagher 1/24/2013 Jacob K. Javits Convention Center NSF Not Supplied<br />
Messe Frankfurt, Inc. President & CEO 1/26/2013 New York, NY Exhibitors Not Supplied<br />
www.apparelsourcingshow.com 770-984-8016 Attendees Not Supplied<br />
International Salon & Spa Expo Susan Howard 1/26/2013 Long Beach Convention 123,886 nsf<br />
Professional Beauty Association Director, Event Operations 1/28/2013 & Entertainment Center 363 Exhibitors<br />
www.probeauty.org 480-281-0424 x3441 Long Beach, CA 40,000 Attendees<br />
Metropolitan New York <strong>Show</strong>, Danny Lakin 1/14/2013 Meadowlands Exposition Center NSF Not Supplied<br />
Apparel & Accessories Market VP/<strong>Show</strong> Chairman 1/15/2013 Secaucus, NJ Exhibitors Not Supplied<br />
Boot & Shoe Travelers Association of New York, Inc. 516-384-2823 Attendees Not Supplied<br />
www.bootshoeny.com<br />
Moda Manhattan Sharon Enright 1/6/2013 Jacob K. Javits Convention Center NSF Not Supplied<br />
Business Journals, Inc. VP, <strong>Trade</strong> <strong>Show</strong> Division 1/8/2013 New York, NY Exhibitors Not Supplied<br />
www.modamanhattan.com 203-663-7812 Attendees Not Supplied<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
MRket Sharon Enright 1/20/2013 Jacob K. Javits Convention Center NSF Not Supplied<br />
Business Journals, Inc. VP, <strong>Trade</strong> <strong>Show</strong> Division 1/22/2013 New York, NY Exhibitors Not Supplied<br />
www.mrketshow.com 203-663-7812 Attendees Not Supplied<br />
Printsource New York Will Arriaga 1/15/2013 Penn Plaza Pavilion NSF Not Supplied<br />
Messe Frankfurt, Inc. <strong>Show</strong> Manager 1/16/2013 New York, NY Exhibitors Not Supplied<br />
www.printsourcenewyork.com 212-352-1005 Attendees Not Supplied<br />
Texworld USA John Gallagher 1/14/2013 Jacob K. Javits Convention Center 19,500 nsf<br />
Messe Frankfurt, Inc. President & CEO 1/16/2013 New York, NY 162 Exhibitors<br />
www.texworldusa.com 770-984-8016 3,357 Attendees<br />
ART, MUSIC & CULTURE<br />
APAP Conference NYC Judy Moore 1/12/2013 Hilton New York 30,000 nsf<br />
Association of Performing Arts Presenters Conference & Meetings Manager 1/14/2013 New York, NY 400 Exhibitors<br />
www.apapconference.org 888-717-APAP 3,600 Attendees<br />
The NAMM <strong>Show</strong> Kevin Johnstone 1/24/2013 Anaheim Convention Center 548,333 nsf<br />
NAMM, the National Assn. of Music Merchants Director of <strong>Trade</strong> <strong>Show</strong>s 1/27/2013 Anaheim, CA 1,505 Exhibitors<br />
www.namm.org/thenammshow 760-438-8007 x105 96,000 Attendees<br />
AUTOMOTIVE, TRUCKING & TRANSPORTATION<br />
Florida RV Supershow Lesa Colvin 1/15/2013 Florida State Fairgrounds 861,680 nsf<br />
Florida RV <strong>Trade</strong> Association <strong>Show</strong> Director 1/20/2013 Tampa, FL 404 Exhibitors<br />
www.frvta.org 813-741-0488 5,460 Attendees<br />
Heavy Duty Aftermarket Week Bill Glasgow, Jr. 1/22/2013 The Mirage Hotel & Casino 46,000 nsf<br />
William T. Glasgow, Inc. Senior VP 1/23/2013 Las Vegas, NV 230 Exhibitors<br />
www.hdaw.org 708-226-1300 1,750 Attendees<br />
Marketplace Lynn Brewer 1/7/2013 Charlotte Convention Center 150,000 nsf<br />
American Bus Association Senior VP of Meetings, 1/8/2013 Charlotte, NC 200 Exhibitors<br />
www.buses.org Education & Member Services 3,500 Attendees<br />
859-269-2418<br />
North American International Auto <strong>Show</strong> Rod Alberts 1/14/2013 Cobo Center 800,000 nsf<br />
North American International Auto <strong>Show</strong> <strong>Executive</strong> Director 1/27/2013 Detroit, MI 146 Exhibitors<br />
www.naias.com 248-643-0250 750,000 Attendees<br />
BUILDING & CONSTRUCTION<br />
AED Summit & CONDEX Dave Gordon 1/16/2013 LVH - Las Vegas Hotel & Casino 30,000 nsf<br />
Associated Equipment Distributors, Inc. VP of Sales 1/17/2013 Las Vegas, NV 190 Exhibitors<br />
www.aednet.org 630-468-5127 1,650 Attendees<br />
© <strong>2012</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magazine, Oceanside, CA (760) 630-9105.<br />
70 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Continued on page 72
Convention Sales Professionals International<br />
2013 Annual Conference<br />
Tool Box for Success<br />
Get Powerful Tools to Build<br />
Convention Sales Success!<br />
Scan for latest<br />
conference news.<br />
Tuesday, March 12, 2013: Reception and Dinner<br />
Wednesday, March 13, 2013: Conference<br />
NEW LOCATION!<br />
Carnegie Library, Washington, D.C.<br />
CSPI Room Block Available at Morrison-Clark Historic Inn
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Leading January 2013 <strong>Show</strong>s Coming Up<br />
Continued from page 70<br />
Z<br />
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<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
BUILDING & CONSTRUCTION<br />
AHR Expo: International Air Conditioning, Mark Stevens 1/28/2013 Dallas Convention Center 428,764 nsf<br />
Heating, Refrigerating Exposition VP 1/30/2013 Dallas, TX 1,976 Exhibitors<br />
International Exposition Company 203-221-9232 57,844 Attendees<br />
www.ahrexpo.com<br />
Atlantic City Pool & Spa <strong>Show</strong> Trish McCormick 1/29/2013 Atlantic City Convention Center 100,000 nsf<br />
Northeast Spa & Pool Association <strong>Show</strong> Manager 1/31/2013 Atlantic City, NJ 430 Exhibitors<br />
www.nespapool.org 609-689-9111 11,324 Attendees<br />
International Builders' <strong>Show</strong> Mark Pursell 1/22/2013 Las Vegas Convention Center 400,000 nsf<br />
National Association of Home Builders Senior VP, Exhibitions, Mrkg. & Sales 1/24/2013 Las Vegas, NV 800 Exhibitors<br />
www.buildersshow.com 202-266-8477 50,000 Attendees<br />
Kitchen, Bath & Renovation <strong>Show</strong> Jan Currier 1/11/2013 Winnipeg Convention Centre 33,500 nsf<br />
Manitoba Home Builders Association <strong>Show</strong> Manager 1/13/2013 Winnipeg, MB 100 Exhibitors<br />
www.kitchenandbathshow.com 204-925-2566 15,000 Attendees<br />
MiaGreen Expo & Conference Jose A. Garcia 1/31/2013 Miami Beach Convention Center 40,000 nsf<br />
<strong>Show</strong> Winners Corporation <strong>Executive</strong> Director 2/1/2013 Miami Beach, FL 200 Exhibitors<br />
www.miagreen.com 305-412-0000 4,000 Attendees<br />
Surfaces | StonExpo/ Dana Teague 1/29/2013 Mandalay Bay Resort & Casino 350,000 nsf<br />
Marmomacc Americas Group Director 1/31/2013 Las Vegas, NV 700 Exhibitors<br />
Hanley Wood Exhibitions 972-536-6300 30,000 Attendees<br />
www.surfaces.com; www.stonexpo.com<br />
Underground Construction Technology Karen Francis 1/29/2013 George R. Brown Convention Center 100,000 nsf<br />
International Conference & Exhibition Convention Manager 1/31/2013 Houston, TX 200 Exhibitors<br />
Oildom Publishing Company of Texas, Inc. 281-558-6930 3,000 Attendees<br />
www.uctonline.com<br />
The WRLA Prairie <strong>Show</strong>case Caren Kelly, CEM 1/24/2013 Prairieland Park 75,000 nsf<br />
Buying <strong>Show</strong> & Convention Manager, Marketing & <strong>Trade</strong>shows 1/25/2013 Saskatoon, SK 270 Exhibitors<br />
Western Retail Lumber Association 204-953-1693 2,900 Attendees<br />
www.wrla.org<br />
COMMUNICATIONS & BROADCASTING<br />
Internet Telephony Conference Dave Rodriguez 1/29/2013 Miami Beach Convention Center 50,000 nsf<br />
& Expo East - ITEXPO President 2/1/2013 Miami Beach, FL 200 Exhibitors<br />
Technology Marketing Corp. 203-852-6800 x146 7,000 Attendees<br />
www.tmcnet.com<br />
NATPE||Content First Wayneston Harbeson 1/28/2013 Fontainebleau Hotel 315,000 nsf<br />
National Association of Television Program <strong>Executive</strong>s VP Operations 1/30/2013 Miami Beach, FL 300 Exhibitors<br />
www.natpemarket.com 310-453-4440 5,000 Attendees<br />
COMPUTERS & SOFTWARE APPLICATIONS<br />
Macworld/iWorld Paul Kent 1/31/2013 Moscone Center NSF Not Supplied<br />
IDG World Expo General Manager 2/2/2013 San Francisco, CA 250 Exhibitors<br />
www.macworldexpo.com 508-424-4818 25,000 Attendees<br />
CONSUMER GOODS & RETAIL TRADE<br />
Tobacco Plus Expo International Susan E. Reuter 1/30/2013 Las Vegas Convention Center 125,000 nsf<br />
Reuter Exposition Services, LLC President 1/31/2013 Las Vegas, NV 350 Exhibitors<br />
www.tobaccoplusexpo.com 203-483-5774 4,000 Attendees<br />
DENTAL<br />
Rocky Mountain Dental Convention Shelly Fava 1/24/2013 Colorado Convention Center 50,000 nsf<br />
Metro Denver Dental Society Director of Convention & Events 1/26/2013 Denver, CO 234 Exhibitors<br />
www.mddsdentist.com 303-488-9700 x3273 8,745 Attendees<br />
Southwest Dental Conference Jane Evans 1/17/2013 Dallas Convention Center 42,000 nsf<br />
Dallas County Dental Society <strong>Executive</strong> Director 1/19/2013 Dallas, TX 350 Exhibitors<br />
www.swdentalconf.org 972-386-5741 x226 10,800 Attendees<br />
Yankee Dental Congress Stefanie Cunniffe, CMP 1/31/2013 Boston Convention 100,000 nsf<br />
Massachusetts Dental Society Manager, Exhibits & Operations 2/2/2013 & Exhibition Center 450 Exhibitors<br />
www.yankeedental.com 508-449-6003 Boston, MA 27,000 Attendees<br />
72 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
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Z<br />
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<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
EDUCATION, TRAINING, SCIENCE & RESEARCH<br />
TASA Midwinter Conference & Educational Expo Pat Johnston 1/28/2013 Austin Convention Center 45,000 nsf<br />
Texas Association of School Administrators Director, Special Services 1/29/2013 Austin, TX 400 Exhibitors<br />
www.tasanet.org 512-477-6361 4,500 Attendees<br />
Wisconsin State Education Convention Sheri Krause 1/23/2013 Delta Center 40,000 nsf<br />
Wisconsin Association of School Boards/ Director of Communications 1/24/2013 Milwaukee, WI 350 Exhibitors<br />
Wisconsin Association of School District Admins./ 608-512-1705 2,200 Attendees<br />
Wisconsin Association of School Business Offi cials<br />
www.wasb.org/convention<br />
ELECTRICAL & ELECTRONICS<br />
DesignCon Wendy Yamaguma 1/29/2013 Santa Clara Convention Center 22,000 nsf<br />
UBM Electronics Director of Events 1/30/2013 Santa Clara, CA 150 Exhibitors<br />
www.designcon.com 415-947-6691 5,000 Attendees<br />
International CES ® Karen Chupka 1/8/2013 Las Vegas Convention Center/ 1,800,000 nsf<br />
Consumer Electronics Assn. Senior VP, Events & Conferences 1/11/2013 LVH - Las Vegas Hotel & Casino/ 3,000 Exhibitors<br />
www.cesweb.org 703-907-7639 The Venetian Resort Hotel Casino 150,000 Attendees<br />
Las Vegas, NV<br />
EXHIBITION & MEETING INDUSTRY<br />
The Special Event Zari Stahl 1/16/2013 McCormick Place 160,000 nsf<br />
Penton Media, Inc. Group <strong>Show</strong> Director 1/18/2013 Chicago, IL 360 Exhibitors<br />
www.thespecialeventshow.com 215-489-9556 9,000 Attendees<br />
FINANCIAL, INSURANCE & LEGAL SERVICES<br />
LegalTech New York Henry P. Dicker 1/29/2013 Hilton New York NSF Not Supplied<br />
ALM Events VP, <strong>Executive</strong> Director 1/31/2013 New York, NY Exhibitors Not Supplied<br />
www.legaltechshow.com 212-457-7902 Attendees Not Supplied<br />
FOOD & BEVERAGE<br />
BC Foodservice Expo Samantha Scholefi eld 1/27/2013 Vancouver Convention Centre NSF Not Supplied<br />
Canadian Restaurant & Foodservices Association <strong>Show</strong> Manager 1/28/2013 Vancouver, BC 300 Exhibitors<br />
www.bcfoodexpo.com 604-685-9655 x2 5,500 Attendees<br />
International Production Charles Olentine 1/29/2013 Georgia World Congress Center 410,000 nsf<br />
& Processing Expo (IPPE) <strong>Executive</strong> VP 1/31/2013 Atlanta, GA 1,000 Exhibitors<br />
U.S. Poultry & Egg Association/ 678-514-1975 25,000 Attendees<br />
American Feed Industry Association/<br />
American Meat Institute<br />
www.ippe13.org<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Northwest Food Processors Expo & Conference Karen Waggoner, CMP, CMM 1/14/2013 Oregon Convention Center 43,000 nsf<br />
Northwest Food Processors Association Events & Marketing Manager 1/16/2013 Portland, OR 408 Exhibitors<br />
www.nwfpa.org 503-327-2218 3,500 Attendees<br />
Philadelphia Candy, Gift & Gourmet <strong>Show</strong> Shirley Cox 1/13/2013 Trump Taj Mahal Casino & Resort 60,000 nsf<br />
Philadelphia Candy, Gift & Gourmet <strong>Show</strong> <strong>Show</strong> Manager 1/15/2013 Atlantic City, NJ 200 Exhibitors<br />
www.phillycandyshow.com 888-CANDY-89 3,500 Attendees<br />
Unified Wine & Grape Symposium Lyndie Boulton 1/30/2013 Sacramento Convention Center 165,000 nsf<br />
Unifi ed Wine & Grape Symposium, LLC <strong>Executive</strong> Director 1/31/2013 Sacramento, CA 600 Exhibitors<br />
www.unifi edsymposium.org 530-753-3142 12,000 Attendees<br />
Winter Fancy Food <strong>Show</strong> Jim Spencer, CEM 1/20/2013 Moscone Center 206,000 nsf<br />
National Assn. for the Specialty Food <strong>Trade</strong> Director, Operations 1/22/2013 San Francisco, CA 1,300 Exhibitors<br />
www.fancyfoodshows.com 646-878-0169 18,500 Attendees<br />
GOVERNMENT & MILITARY<br />
AUSA's ILW Army Aviation Mary Wille 1/11/2013 Gaylord National Resort NSF Not Supplied<br />
Symposium & Exposition Coordinator - 1/13/2013 & Convention Center Exhibitors Not Supplied<br />
Association of the United States Army Exhibits & Sponsorships National Harbor, MD Attendees Not Supplied<br />
www.ausa.org 703-907-2659<br />
International Disaster Conference & Expo Jimmy Mouton 1/8/2013 New Orleans Ernest N. Morial 35,000 nsf<br />
MCCNO <strong>Trade</strong> <strong>Show</strong>s and Conferences <strong>Executive</strong> Director 1/10/2013 Convention Center 220 Exhibitors<br />
www.idcexpo.net 404-496-6257 New Orleans, LA 4,000 Attendees<br />
© <strong>2012</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magazine, Oceanside, CA (760) 630-9105.<br />
Continued on next page<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 73
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Continued from page 73<br />
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<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Western Conference & Expositon (West) Ray Luca 1/29/2013 San Diego Convention Center 75,000 nsf<br />
J. Spargo & Associates, Inc. VP Exhibit Operations 1/31/2013 San Diego, CA 450 Exhibitors<br />
www.afcea.org 703-631-6200 8,000 Attendees<br />
HOME FURNISHINGS, INTERIOR DESIGN & LANDSCAPING<br />
The Atlanta International Area Rug Market Jeffrey L. Portman, Sr. 1/11/2013 AmericasMart Atlanta NSF Not Supplied<br />
featuring The National Oriental Rug <strong>Show</strong> President & COO 1/13/2013 Atlanta, GA Exhibitors Not Supplied<br />
AMC, Inc. 404-220-2109 Attendees Not Supplied<br />
www.americasmart.com<br />
The Atlanta International Gift Jeffrey L. Portman, Sr. 1/11/2013 AmericasMart Atlanta NSF Not Supplied<br />
& Home Furnishings Market President & COO 1/15/2013 Atlanta, GA Exhibitors Not Supplied<br />
AMC, Inc. 404-220-2109 Attendees Not Supplied<br />
www.americasmart.com<br />
The Canadian Home Furnishings Market Bianca Kennedy 1/12/2013 International Centre Toronto 280,000 nsf<br />
Quebec Furniture Manufacturers' Association <strong>Show</strong> Manager 1/15/2013 Toronto, ON 350 Exhibitors<br />
www.tchfm.com 514-866-3631 x208 7,000 Attendees<br />
Interior Design <strong>Show</strong> (IDS) Judy Merry 1/24/2013 Metro Toronto Convention Centre 175,000 nsf<br />
Informa Canada, Inc. VP 1/27/2013 Toronto, ON 300 Exhibitors<br />
www.interiordesignshow.com 416-960-4505 50,000 Attendees<br />
Las Vegas Market/Winter Pedro Zapata 1/28/2013 World Market Center Las Vegas NSF Not Supplied<br />
World Market Center Las Vegas COO, International Market Centers 2/1/2013 Las Vegas, NV 450 Exhibitors<br />
www.lasvegasmarket.com 702-599-9621 50,000 Attendees<br />
Mid-Atlantic Nursery <strong>Trade</strong> <strong>Show</strong> (MANTS) Vanessa Finney 1/9/2013 Baltimore Convention Center 300,000 nsf<br />
MANTS <strong>Executive</strong> VP 1/11/2013 Baltimore, MD 982 Exhibitors<br />
www.mants.com 410-296-6959 10,600 Attendees<br />
National Green Centre Sarah Woody Bibens 1/6/2013 America's Center 45,000 nsf<br />
Western Nursery & Landscape Association <strong>Executive</strong> Director 1/7/2013 St. Louis, MO 450 Exhibitors<br />
www.wnla.org 888-233-1876 x701 3,200 Attendees<br />
STMA Annual Conference & Exhibition David Rosenberg 1/17/2013 Ocean Center NSF Not Supplied<br />
Sports Turf Managers Association <strong>Show</strong> Manager 1/18/2013 Daytona Beach, FL 160 Exhibitors<br />
www.stma.org 401-847-8622 1,200 Attendees<br />
Tropical Plant Industry Exhibition Sabrina Haines 1/23/2013 Greater Fort Lauderdale/ 52,000 nsf<br />
Florida Nursery Growers & Landscape Association <strong>Trade</strong> <strong>Show</strong> Services Manager 1/25/2013 Broward County Convention Center 400 Exhibitors<br />
www.fngla.org 407-295-7994 Fort Lauderdale, FL 7,500 Attendees<br />
JEWELRY<br />
AccessoriesThe<strong>Show</strong> Sharon Enright 1/6/2013 Jacob K. Javits Convention Center NSF Not Supplied<br />
Business Journals, Inc. VP, <strong>Trade</strong> <strong>Show</strong> Division 1/8/2013 New York, NY Exhibitors Not Supplied<br />
www.accessoriestheshow.com 203-663-7812 Attendees Not Supplied<br />
Jewelers International <strong>Show</strong>case Michael Breslow 1/19/2013 Miami Beach Convention Center 75,000 nsf<br />
Jewelers International <strong>Show</strong>case President 1/21/2013 Miami Beach, FL 400 Exhibitors<br />
www.jisshow.com 561-998-0205 x9 11,000 Attendees<br />
MANUFACTURING & PACKAGING<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s COMPOSITES Heather Rhoderick, CMP 1/30/2013 Orange County Convention Center 55,000 nsf<br />
American Composites Manuf. Assn. Director of Events & Education 1/31/2013 Orlando, FL 250 Exhibitors<br />
www.compositeshow.org 703-525-0511 3,800 Attendees<br />
ProMat ® Tom Carbott 1/21/2013 McCormick Place 300,000 nsf<br />
Material Handling Industry of America Senior VP, Exhibitions 1/24/2013 Chicago, IL 800 Exhibitors<br />
www.promatshow.com 704-676-1190 38,500 Attendees<br />
MEDICAL & HEALTHCARE PRODUCTS<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s APTA Combined Sections Meeting Alison McIntyre 1/22/2013 San Diego Convention Center 65,000 nsf<br />
American Physical Therapy Association Director of Meetings & Exhibitions 1/24/2013 San Diego, CA 500 Exhibitors<br />
www.apta.org 703-684-APTA 10,000 Attendees<br />
SCCM Critical Care Congress Pamela S. Dallstream, CMP, CMM 1/20/2013 Puerto Rico Convention 26,000 nsf<br />
Society of Critical Care Medicine Director of Meetings & Conventions 1/23/2013 Center Pedro Rosselló 130 Exhibitors<br />
www.sccm.org 847-827-7146 San Juan, PR 5,000 Attendees<br />
74 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
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<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
STS Annual Meeting Angel Law 1/27/2013 Los Angeles Convention Center 47,000 nsf<br />
The Society of Thoracic Surgeons Exhibit Manager 1/29/2013 Los Angeles, CA 130 Exhibitors<br />
www.sts.org 312-202-5838 2,600 Attendees<br />
POLICE, FIRE, SECURITY & EMERGENCY SERVICES<br />
Fire-Rescue East <strong>Show</strong> Management 1/23/2013 Ocean Center 125,000 nsf<br />
Florida Fire Chiefs Association 386-676-2744 1/26/2013 Daytona Beach, FL 250 Exhibitors<br />
www.ffca.org<br />
6,000 Attendees<br />
PRINTING, GRAPHICS, PHOTOGRAPHY & PUBLISHING<br />
American Library Association Midwinter Meeting Paul Graller 1/20/2013 Dallas Convention Center 95,000 nsf<br />
Hall-Erickson, Inc. VP 1/23/2013 Dallas, TX 450 Exhibitors<br />
www.alamidwinter.org 630-434-7779 11,000 Attendees<br />
Imaging USA Sharon Palmer 1/20/2013 Georgia World Congress Center NSF Not Supplied<br />
Imaging USA Events Manager 1/22/2013 Atlanta, GA Exhibitors Not Supplied<br />
www.imagingusa.org 888-260-0016 10,000 Attendees<br />
PMA@CES Melissa Aldrich 1/8/2013 LVH - Las Vegas Hotel & Casino 36,000 nsf<br />
Photo Marketing Association International Operations Offi cer 1/11/2013 Las Vegas, NV 200 Exhibitors<br />
www.pmai.org/pma_ces.aspx 517-788-8100 15,000 Attendees<br />
REAL ESTATE, BUSINESS OPPORTUNITIES & LAND DEVELOPMENT<br />
Franchise Expo South Richard Del Giorno 1/11/2013 Miami Beach Convention Center NSF Not Supplied<br />
MFV Expositions <strong>Show</strong> Director 1/13/2013 Miami Beach, FL 300 Exhibitors<br />
www.franchiseexposouth.com 201-881-1640 10,000 Attendees<br />
RELIGION<br />
Emerge Conference Dean Jones 1/30/2013 Minneapolis Convention Center 50,000 nsf<br />
Religious Conference Management Association Director of Conferences & Events 1/31/2013 Minneapolis, MN Exhibitors Not Supplied<br />
www.rcmaweb.org 317-632-1888 1,200 Attendees<br />
RETAIL DISTRIBUTION<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Retail's Big <strong>Show</strong> Susan Newman 1/13/2013 Jacob K. Javits Convention Center 158,000 nsf<br />
National Retail Federation Senior VP, Conferences 1/15/2013 New York, NY 427 Exhibitors<br />
www.nrf.com 202-626-8154 25,500 Attendees<br />
SPORTING GOODS & RECREATION<br />
ABCA Convention & <strong>Trade</strong> <strong>Show</strong> Betty J. Rulong 1/3/2013 Hyatt Regency Chicago 62,302 nsf<br />
American Baseball Coaches Association Assistant to the <strong>Executive</strong> Director 1/5/2013 Chicago, IL 300 Exhibitors<br />
www.abca.org 989-775-3300 4,200 Attendees<br />
AFCA Convention Janet Robertson 1/8/2013 Gaylord Opryland Resort 75,000 nsf<br />
American Football Coaches Association Event Specialist 1/9/2013 & Convention Center 220 Exhibitors<br />
www.afca.com 254-754-9900 Nashville, TN 6,000 Attendees<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
ATA <strong>Trade</strong> <strong>Show</strong> Maria Lewis 1/7/2013 Kentucky Exposition Center 180,000 nsf<br />
Archery <strong>Trade</strong> Association <strong>Trade</strong> <strong>Show</strong> Coordinator 1/9/2013 Louisville, KY 475 Exhibitors<br />
www.archerytrade.org 507-233-8133 7,500 Attendees<br />
NSSF SHOT <strong>Show</strong> Dave Jeanette 1/15/2013 Sands Expo & Convention Center 625,000 nsf<br />
Reed Exhibitions Event Director 1/18/2013 Las Vegas, NV 1,600 Exhibitors<br />
www.shotshow.org 603-626-4671 61,000 Attendees<br />
Outdoor Retailer Winter Market Kenji Haroutunian 1/23/2013 Calvin L. Rampton Salt Palace 388,912 nsf<br />
Nielsen Expositions VP & <strong>Show</strong> Director 1/26/2013 Convention Center 909 Exhibitors<br />
www.outdoorretailer.com 949-226-5794 Salt Lake City, UT 21,697 Attendees<br />
PGA Merchandise <strong>Show</strong> Ed Several 1/24/2013 Orange County Convention Center 400,000 nsf<br />
Reed Exhibitions Senior VP 1/26/2013 Orlando, FL 1,000 Exhibitors<br />
www.pgashow.com 203-840-5932 45,000 Attendees<br />
SIA Snow <strong>Show</strong> Debbie Brown DesRoches, CEM 1/31/2013 Colorado Convention Center 350,000 nsf<br />
SnowSports Industries America Director of <strong>Trade</strong> <strong>Show</strong>s & Meetings 2/3/2013 Denver, CO 450 Exhibitors<br />
www.siasnowshow.org 703-556-9020 x200 18,000 Attendees<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Sports Licensing & Tailgate <strong>Show</strong> Hardy Katz 1/17/2013 Las Vegas Convention Center 58,000 nsf<br />
<strong>Show</strong>proco, LLC <strong>Show</strong> Director 1/19/2013 Las Vegas, NV 319 Exhibitors<br />
www.showproco.com 305-893-8771 x107 5,630 Attendees<br />
© <strong>2012</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magazine, Oceanside, CA (760) 630-9105.<br />
Continued on next page<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 75
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Continued from page 75<br />
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<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
SPORTING GOODS & RECREATION<br />
Surf Expo Roy Turner 1/10/2013 Orange County Convention Center 233,000 nsf<br />
GLM Senior VP/<strong>Show</strong> Director 1/12/2013 Orlando, FL 947 Exhibitors<br />
www.surfexpo.com 678-781-7900 20,024 Attendees<br />
TOYS, HOBBIES & GIFTS<br />
California Gift <strong>Show</strong> Dirk von Gal 1/25/2013 Los Angeles Convention Center NSF Not Supplied<br />
Urban Expositions <strong>Show</strong> Director 1/28/2013 Los Angeles, CA 1,000 Exhibitors<br />
www.californiagiftshow.com 800-318-2238 20,000 Attendees<br />
CGTA Spring Gift <strong>Show</strong> Karen Bassels 1/27/2013 International Centre Toronto/ 425,000 nsf<br />
Canadian Gift & Tableware Association VP - Toronto Gift <strong>Show</strong>s 1/31/2013 The Toronto Congress Centre 950 Exhibitors<br />
www.cgta.org 416-642-1024 Toronto, ON 15,500 Attendees<br />
CHA Winter Conference & <strong>Trade</strong> <strong>Show</strong> Tina Lynn Mercado, CEM 1/12/2013 Anaheim Convention Center 230,000 nsf<br />
Craft & Hobby Association Director, Events & Expositions 1/15/2013 Anaheim, CA 630 Exhibitors<br />
www.craftandhobby.org 201-835-1226 12,000 Attendees<br />
The Chicago Market Joan Dyer 1/19/2013 The Merchandise Mart 400,000 nsf<br />
MMPI Director of Marketing 1/22/2013 Chicago, IL 600 Exhibitors<br />
www.shopchicagomarket.com 312-527-7561 7,500 Attendees<br />
New Orleans Gift & Jewelry <strong>Show</strong> Dave Harrington 1/17/2013 New Orleans Ernest N. Morial 65,000 nsf<br />
Helen Brett Enterprises, Inc. <strong>Show</strong> Manager 1/20/2013 Convention Center 275 Exhibitors<br />
www.gift2jewelry.com 630-241-9865 New Orleans, LA 15,000 Attendees<br />
New York International Gift Fair Christian Falkenberg 1/26/2013 Jacob K. Javits Convention Center/ 545,000 nsf<br />
GLM VP, <strong>Show</strong> Director 1/30/2013 Piers 92 & 94 2,800 Exhibitors<br />
www.nyigf.com 914-421-3296 New York, NY 35,000 Attendees<br />
OASIS Gift <strong>Show</strong> Kristi Thomas 1/31/2013 Phoenix Convention Center NSF Not Supplied<br />
KKT Event Management Principal 2/2/2013 Phoenix, AZ 250 Exhibitors<br />
www.oasis.org 602-952-2050 2,500 Attendees<br />
Orlando Gift <strong>Show</strong> Matt Miller 1/19/2013 Orange County Convention Center 50,000 nsf<br />
Urban Expositions <strong>Show</strong> Manager 1/21/2013 Orlando, FL 300 Exhibitors<br />
www.orlandogiftshow.com 678-285-3976 5,000 Attendees<br />
Philadelphia Gift <strong>Show</strong> Marilyn McGriff 1/5/2013 Greater Philadelphia 85,000 nsf<br />
Urban Expositions <strong>Show</strong> Manager 1/8/2013 Expo Center at Oaks 450 Exhibitors<br />
www.philadelphiagiftshow.com 678-285-3976 Oaks, PA 7,000 Attendees<br />
Seattle Gift <strong>Show</strong> Lisa Glosson 1/17/2013 Washington State Convention Center 80,000 nsf<br />
Urban Expositions <strong>Show</strong> Manager 1/20/2013 Seattle, WA 425 Exhibitors<br />
www.seattlegiftshow.com 678-285-3976 7,500 Attendees<br />
TRAVEL, HOTELS & RESTAURANTS<br />
Hotel, Motel & Restaurant Supply <strong>Show</strong> Kimberly Dahlin 1/29/2013 Myrtle Beach Convention Center 100,000 nsf<br />
of the Southeast <strong>Show</strong> Manager 1/31/2013 Myrtle Beach, SC 500 Exhibitors<br />
Leisure Time Unlimited, Inc. 843-448-9483 22,000 Attendees<br />
www.hmrsss.com<br />
VETERINARY<br />
NAVC Conference Gail Cummings 1/20/2013 Gaylord Palms Resort 278,000 nsf<br />
The North American Veterinary Conference/ Exhibits Manager 1/23/2013 & Convention Center 630 Exhibitors<br />
Eastern States Veterinary Association, Inc. 352-375-5672 x797 Kissimmee, FL 16,000 Attendees<br />
www.navc.com<br />
WATER, ENERGY & POWER<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s DistribuTECH Conference & Exhibition Sandy Norris 1/29/2013 San Diego Convention Center NSF Not Supplied<br />
PennWell Corporation Exhibit & Sponsorship Manager 1/31/2013 San Diego, CA 400 Exhibitors<br />
www.distributech.com 918-831-9115 8,600 Attendees<br />
Co-located with Utility Products Conference & Exposition<br />
Utility Products Conference & Exposition Sandy Norris 1/29/2013 San Diego Convention Center NSF Not Supplied<br />
PennWell Corporation Exhibit & Sponsorship Manager 1/31/2013 San Diego, CA 50 Exhibitors<br />
www.utilityproductsexpo.com 918-831-9115 300 Attendees<br />
Co-located with DistribuTECH Conference & Exhibition<br />
© <strong>2012</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magazine, Oceanside, CA (760) 630-9105.<br />
76 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
PEOPLE<br />
Global Experience Specialists<br />
(GES) named DAMIAN<br />
MORGAN as COO for its<br />
U.S. operations. The newly<br />
created position reports<br />
to GES President STEVE<br />
MOSTER and is based in<br />
Chicago. Morgan was most<br />
recently with McKinsey &<br />
Company and prior to that<br />
spent three years with Accenture,<br />
where he worked<br />
with GES in 2009 on the<br />
development of its Lean<br />
Six Sigma initiative. Reach<br />
Damian at (773) 767-2237<br />
or dmorgan@ges.com<br />
Reed Travel Exhibitions<br />
named MICHAEL LYONS<br />
the exhibition director<br />
for AIBTM, The Americas<br />
Incentive, Business Travel &<br />
Meetings Exhibition. He was<br />
most recently vice president<br />
of managed services for The<br />
Hub Centers for Meeting &<br />
Collaboration. Lyons will be<br />
based in Norwalk, CT and<br />
oversee the hosted-buyer<br />
AIBTM show, which launched<br />
in 2011 and this year<br />
reported a 50% increase in<br />
attendance. Reach Michael<br />
at (203) 840-5679 or<br />
mjlyons@reedexpo.com<br />
TOMMY FAZIO joined<br />
Advanstar Communications’<br />
Fashion Group in October<br />
as president of PROJECT and<br />
Menswear. He will oversee<br />
the S.L.A.T.E, STREET and<br />
MAGICMENS components<br />
of PROJECT, which is held<br />
semi-annually in New York<br />
and Las Vegas. Fazio was<br />
most recently men’s fashion<br />
and trend director at Nordstrom.<br />
He replaced Andrew<br />
Pollard, who left the company<br />
in May. Reach Tommy<br />
at (212) 951-6600 or tommy<br />
faziony@projectshow.com<br />
AEG Facilities named BRAD<br />
GESSNER vice president<br />
of convention centers as<br />
part of an expansion of its<br />
Convention Center Management<br />
and Services Division.<br />
Gessner, who was most<br />
recently general manager<br />
of the San Diego Convention<br />
Center Corp., will lead the<br />
implementation of resources<br />
across AEG’s worldwide<br />
management portfolio.<br />
AEG Facilities operates<br />
or consults with more than<br />
100 sports and convention<br />
venues worldwide. Reach<br />
Brad at (213) 763-7700 or<br />
bgessner@aegwordwide.com<br />
Continued on next page<br />
Statement of Ownership, Management and Circulation<br />
(Required by 39 U.S.C. 3685)<br />
1. Publication Title: <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
2. Publication Number: 014-901 ISSN Number 2151-7568<br />
3. Date of Filing: October 25, <strong>2012</strong><br />
4. Frequency of issue: Monthly<br />
5. Number of issues published annually: 12<br />
6. Annual subscription price: Free to qualifi ed show<br />
management executives who fi t the criteria and sign<br />
the qualifi cation card annually.<br />
7. Mailing address: 1945 Avenida del Oro, Suite 122,<br />
Oceanside, CA 92056-5828<br />
8. Mailing address of the general business offi ces of the<br />
publisher: 1945 Avenida del Oro, Suite 122,<br />
Oceanside, CA 92056-5828<br />
9. Mailing address of publisher, editor, and managing editor.<br />
Publisher: (Darlene Gudea), 1945 Avenida del Oro, Suite 122,<br />
Oceanside, CA 92056-5828. Editor In Chief: (Darlene Gudea),<br />
1945 Avenida del Oro, Suite 122, Oceanside, CA 92056-5828.<br />
Managing Editor: (none)<br />
10. Owner: <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>, Inc.<br />
Richard Simon, 1550 S. Indiana Ave., Chicago, IL 60616<br />
Mark Feldman, 24476 N. Echo Lake Rd., Lake Zurich, IL 60047<br />
11. Known bondholders, mortgagees, and other security holders<br />
owning or holding 1 percent or more of total amount of bonds,<br />
mortgages, or other securities: (none).<br />
12. Tax Status (for nonprofi t organizations): Not Applicable<br />
13. Publication Name: <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
14. Issue Date of Circulation Data below: September <strong>2012</strong><br />
15. Extent and nature of circulation:<br />
A. Average number copies each issue during the preceding<br />
12 months: 5,981. Actual number copies of single issue<br />
published nearest to the fi ling date: 5,930<br />
B. Paid/Requested Circulation –<br />
1. Paid/Requested Outside County: Average number<br />
copies each issue during the preceding 12 months: 4,712.<br />
Actual number of copies of single issue published nearest<br />
to the fi ling date: 4,739.<br />
2. Paid In-County Subscriptions Stated on Form 3541: Average<br />
number copies each issue during the preceding 12<br />
months: 0. Actual number copies of single issue published<br />
nearest to the fi ling date: 0.<br />
3. Sales Through Dealers and Carriers, Street Vendors, and<br />
Counter Sales: Average number copies each issue during<br />
the preceding 12 months, (0). Actual number copies of<br />
single issue published nearest to the fi ling date, (0).<br />
4. Other Classes Mailed Through the USPS: Average<br />
number copies each issue during the preceding 12<br />
months: 0. Actual number copies of single issue published<br />
nearest to the fi ling date: 0.<br />
C. Total Paid/Requested Circulation [sum of 15B (1), (2),<br />
(3) and (4) ]: Average number copies each issue during the<br />
preceding 12 months: 4,712. Actual number copies of single<br />
issue published nearest to fi ling date, 4,739.<br />
D. Free Distribution by Mail (samples, complimentary, and<br />
other free copies): Average number copies each issue during<br />
the preceding 12 months, Outside County, 565. In-County,<br />
0. Actual number copies of single issue nearest to fi ling date,<br />
Outside County 530. In-County, 0.<br />
E. Free Distribution Outside the Mail: Average number<br />
copies each issue during the preceding 12 months, 565.<br />
Actual number copies of single issue published nearest to<br />
fi ling date, 530.<br />
F. Total Free Distribution: Average number copies each issue<br />
during the preceding 12 months , 5,277. Actual number copies<br />
of single issues published nearest to fi ling date, 5,269.<br />
G. Copies Not Distributed: Average number copies each<br />
issue during the preceding 12 months, 705. Actual number<br />
copies of single issue published nearest to fi ling date, 661.<br />
H. Total [sum of 15f and g]: Average number copies each<br />
issue during the preceding 12 months, 5,982. Actual number<br />
copies of single issue published nearest to fi ling date, 5,930.<br />
I. Percent paid and/or requested circulation: Average number<br />
copies each issue during the preceding 12 months, 89.28%.<br />
Actual number copies of single issue published nearest to<br />
fi ling date, 89.94%.<br />
16. This statement of ownership will be printed in the<br />
November <strong>2012</strong> issue of this publication.<br />
17. I certify that the statements made by me above are correct<br />
and complete.<br />
Darlene Gudea, PUBLISHER<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> | October 25, <strong>2012</strong><br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | November <strong>2012</strong> 77
PEOPLE<br />
Continued from page 77<br />
GLM announced a series<br />
of staffing changes following<br />
a reorganization of its<br />
New York International Gift<br />
Fair from ten to four broad<br />
market collections: Home,<br />
Lifestyle, Craft and New.<br />
RANDI MOHR was promoted<br />
to sales director for<br />
the NYIGF Home Division.<br />
She had been sales manager<br />
for three of the show’s segments.<br />
SCOTT KRAMER<br />
was named sales director<br />
for the NYIGF Lifestyles<br />
Division. He returned to<br />
GLM where had spent<br />
seven years before leaving<br />
for other opportunities.<br />
The newly created sales<br />
director positions have<br />
responsibility for the layout<br />
of the show floor and placement<br />
of exhibitors to reflect<br />
the new arrangement of<br />
the NYIGF product categories<br />
within their divisions.<br />
Reach Randi (914) 421-3393<br />
or rmohr@glmshows.com;<br />
Scott at (914) 421-3264 or<br />
skramer@glmshows.com<br />
The International Association<br />
of Exhibitions & Events<br />
(IAEE) named MARSHA<br />
FLANAGAN vice president<br />
of learning experiences<br />
replacing the previous director<br />
of learning experiences,<br />
SHAWNTAY SKOLDAG-<br />
ER. The position has responsibility<br />
for the development<br />
of IAEE’s educational<br />
content. Flanagan began her<br />
career with Meeting Planners<br />
International and was most<br />
recently director of content<br />
strategy and development for<br />
Promotional Products Association<br />
International. Reach<br />
Marsha at (972) 458-8002<br />
or mflanagan@iaee.com<br />
Index to Advertisers<br />
The Broadmoor<br />
www.broadmoor.com . . . . . . . . . . . . . . . . . . . . . p. 59<br />
Choose Chicago<br />
www.choosechicago.com . . . . . . . . . . . . . p. 19- 23<br />
CompuSystems, Inc.<br />
www.compusystems.com . . . . . . . . . . . .. Insert p. 5<br />
Convention Data Services<br />
www.conventiondataservices.com . . . . . .Insert p. 2<br />
Convention Sales Professionals International<br />
www.cspionline.org . . . . . . . . . . . . . . . . . . . . . . . p. 71<br />
Core-Apps<br />
www.core-apps.com . . . . . . . . . . . . . . . . . . . . . . p. 45<br />
Experient<br />
www.experient-inc.com . . . . . . . . . . . . . . .Insert p. 8<br />
George Fern Exposition & Event Services<br />
www.fernexpo.com . . . . . . . . . . . . . . . . . . . .p. 52-53<br />
Hong Kong <strong>Trade</strong> Development Council<br />
www.exhibitions.org.hk . . . . . . . . . . . . . . . . . . . . p. 17<br />
International Association of<br />
Exhibitions and Events (IAEE)<br />
www.iaee.com . . . . . . . . . . . . . . . Inside Front Cover<br />
Indiana Convention Center<br />
& Lucas Oil Stadium<br />
www.icclos.com . . . . . . . . . . . . Outside Back Cover<br />
Irving Convention Center at Las Colinas<br />
www.irvingconventioncenter.com . . . . . . . . p. 57-B,<br />
Gatefold & 67<br />
ITN International, Inc.<br />
www.itn-international.com . . . . . . . . . . . . . . . . . p. 32<br />
Las Vegas Convention<br />
& Visitors Authority<br />
www.vegasmeansbusiness.com . . . . . . . . . . . . p. 43<br />
David L. Lawrence Convention Center<br />
www.pittsburghcc.com . . . . . . . . . . . . . . . . . p. 57-A,<br />
Gatefold<br />
Long Beach Convention Center<br />
www.longbeachcc.com . . . . . . . . . . . . . . . . p. 57-B,<br />
Gatefold<br />
Macao <strong>Trade</strong> and<br />
Investment Promotion Institute<br />
www.ipim.gov.mo . . . . . . . . . . . . . . . . . . . . . . . . . p. 18<br />
Map Your <strong>Show</strong><br />
www.mapyourshow.com . . . . . . . . . . . . . . . . . . . . p. 3<br />
MassMutual Center<br />
www.springfi eld-fi rst.com . . . . . . . . . . . . . . . . . p. 63<br />
Montego Bay Convention Centre<br />
www.mobaycentre.com . . . . . . . . . . . . . . . . p. 57-B,<br />
Gatefold & 68<br />
Ontario Convention Center<br />
www.ontariocc.com . . . . . . . . . . . . . . . . . . . . p. 57-A,<br />
Gatefold<br />
Arthur R. Outlaw<br />
Mobile Convention Center<br />
www.mobileconventions.com . . . . . . . . . . . p. 57-A,<br />
Gatefold<br />
Owensboro Convention Center<br />
www.owensboro-conventioncenter.com . . . . . p. 63<br />
Palm Beach County<br />
Convention Center<br />
www.pbconventioncenter.com . . . . . . . . . . . . . p. 61<br />
Pasadena Convention Center<br />
www.pasadenacenter.com . . . . . . . . . . . . . . . . . p. 59<br />
Peoria Civic Center<br />
www.peoriaciviccenter.com . . . . . . . . . . . . . . . . p. 61<br />
Phoenix Convention Center & Venues<br />
www.phoenixconventioncenter.com . . . . . . . . . . p. 7<br />
Production Resource Group (PRG)<br />
www.prg.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 51<br />
Rhode Island Convention<br />
& Entertainment Complex<br />
www.riconvention.com . . . . . . . . . . . . . . . . . . . . p. 65<br />
Saint Charles Convention Center<br />
www.stcharlesconventioncenter.com . . . . . . . p. 65<br />
Savannah International<br />
<strong>Trade</strong> & Convention Center<br />
www.savtcc.com . . . . . . . . . . . . . . . . . . . . . . p. 57-A,<br />
Gatefold<br />
Shanghai New International<br />
Expo Centre (SNIEC)<br />
www.sniec.net . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 15<br />
SMG<br />
www.smgworld.com . . . . . . . . . . . . . p. 57, Gatefold<br />
TD Convention Center<br />
www.tdconventioncenter.com . . . . . . . . . . . p. 57-B,<br />
Gatefold<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> (TSE)<br />
www.tradeshowexecutive.com . . . . . . . . . . . . . . . . 8<br />
UFI, The Global Association<br />
of the Exhibition Industry<br />
www.ufi .org . . . . . . . . . . . . . . . . . . Inside Back Cover<br />
Ungerboeck Systems International<br />
www.ungerboeck.com . . . . . . . . . . . . . . . . . p. 24-31<br />
United Service Companies<br />
www.unitedhq.com . . . . . . . . . . . . . . . . . . . .p. 34-39<br />
Utah Valley Convention Center<br />
www.utahvalleyconventioncenter.com . . . . . . . p. 67<br />
The Venetian ® Macao<br />
www.venetianmacao.com . . . . . . . . . . . . . . . . . . p. 13<br />
78 November <strong>2012</strong> | <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>
HOSPITALITY IS JUST AROUND THE CORNER.<br />
ALONG WITH A STADIUM AND 7,100 HOTEL ROOMS.<br />
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amenities, and above all, convenience. You’ll enjoy direct skywalk access to nearly 5000<br />
hotel rooms, and you’re never far from restaurants, shopping and more. Plus, an<br />
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Super Bowl. Find out everything Indianapolis has to offer by<br />
calling 317-262-3400.<br />
INDIANA CONVENTION CENTER & LUCAS OIL STADIUM FACILITY FEATURES<br />
749,110 SF Exhibit Space | 62,173 SF Ballroom Space | 126,302 SF Meeting Space | 60 Docks<br />
www.icclos.com