2012 Gold Rush - Trade Show Executive

Trade Show Executive 

News, Views and Tools for Trade Show and Event Executives November 2012 

September Shows Dive, 

but Outliers Thrive 

PAGE 24 

Mobile Mania Drives 

Registration Trends 

PAGE 33 

The 2012 Gold Rush: 

14 Organizers Win 

TSE's Gold Grand Award 

PAGE 40 

David 

Ingemie 

No Business Like Snow Business 

www.TradeShowExecutive.com

AGENDA 

PLANNER 

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You’ve seen our products in action at some of the biggest trade shows both inside and outside 

the U.S. Give us a call and find out how we can help make your show even better than it already is. 

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Map Your Show | www.mapyourshow.com sales@mapyourshow.com | 888.527.8822

Table of Contents 

NOVEMBER 2012 // VOLUME 13 NUMBER 11 

 

COVER STORY 

34 

Power 

Lunch 

with David Ingemie 

© 2012, Trade Show Executive Magazine, Oceanside, CA (760) 

– A SPECIAL REPORT BY – 


Going 

g 

MOBILE 

N 

Special 

Insert 

Registration Trends 

The days of paper name badges 

featuring first name and hometown 

SHAKE HANDS 

WITH THE 

FUTURE 

OF 

REGISTRATION 

BY DANICA TORMOHLEN, contributing editor 

are numbered. 

Registration and 

lead-retrieval has 

taken a major evolutionary 

step forward 

and is on track to 

becoming technology 

based on smart 

phones and easily 

updated databases. 

PAGE 33 

Features 

40 

A Recap of 

Trade Show 

Executives’s Gold 100 

Awards & Summit 

TSE’s annual Gold 100 Awards & Summit 

was held with considerable pomp and 

circumstance at the Ritz-Carlton in Washington, 

DC. Find out the winners of TSE’s 14 

Grand Awards and what new ideas emerged. 

52 

TSE Puzzle 

Fern Exposition & Event 

Services and TSE invite you to sharpen your 

word-search abilities and your knowledge 

David Ingemie, long time president 

of SnowSports Industries 

America, has won an avalanche 

of kudos for developing the 

SIA Snow Show into the leader 

in winter sports exhibitions. 

David sat down with TSE’s Bob 

Dallmeyer to talk about keeping 

the show as fresh and inviting 

as new-fallen powder. 

of the trade show industry. Complete the 

puzzle for a chance to win a Jawbone 

Jambox at Expo! Expo! 

54 

A Look at Tier IV 

Convention Centers 

Mega-shows held in sprawling big city 

convention centers may be the pinnacle 

of the exhibition industry, but smaller events 

in pocket-sized exhibit halls are also an 

integral feature. TSE takes a closer look 

at the 173 North American centers that 

offer modest exhibit space and major 

value to show managers. 

Copyright © 2012 by Trade Show Executive (ISSN Number 2151-7568) 

November 2012 Issue, Volume 13, Number 11. Trade Show Executive is published monthly by 

Trade Show Executive Inc., 1945 Avenida del Oro, Suite 122, Oceanside, CA 92056-5828. 

®Trade Show Executive is a registered trademark of Trade Show Executive Inc. All rights reserved. 

Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any 

means without the written permission of the publisher. 

POSTMASTER: Send changes of address to Richard Magaña, Circulation Manager, Trade 

Show Executive magazine, P.O. Box 16435, North Hollywood, CA 91615. Periodicals postage paid 

at Oceanside, CA and additional mailing offi ces. Copying done for other than personal or internal 

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CHANGE OF ADDRESS / NEW SUBSCRIPTIONS: Send to Richard Magaña, 

Circulation Manager, Trade Show Executive magazine, P.O. Box 16435, North Hollywood, CA 

91615. Phone: 818-286-3152 • Toll-Free Fax: 877-483-8912. Please visit us at tsx.magserv.com 

and complete the online form for a free subscription. 

SUBSCRIPTION RATES: Subscriptions are free to qualifi ed show management executives 

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subscription for $119 ($129 in Canada and Mexico; $149 overseas). Single copies: $14.95 per 

issue, plus $5 for shipping and handling; TSE’s directory of Who’s Who Among Independent 

Show Organizers is $159; TSE’s directory of the World’s Top Convention Centers is $159; 

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4 November 2012 | Trade Show Executive


EDITORIAL AND PUBLISHING HEADQUARTERS 

1945 Avenida del Oro, Suite 122, Oceanside, CA 92056 

Telephone: (760) 630-9105 • Fax: (877) 483-8912 

EDITORIAL AND RESEARCH 

Publisher & Editor Darlene Gudea 

(760) 630-9111 • dgudea@tradeshowexecutive.com 

Editor-at-Large Carol Andrews 

(562) 505-7903 • carolandrews@tradeshowexecutive.com 

Manager of Directories Carri Jensen 

(541) 286-4014 • cjensen@tradeshowexecutive.com 

Senior Editor Hil Anderson 

(760) 630-9107 • handerson@tradeshowexecutive.com 

24 

Departments 

6 Month in Review 

Catch up on the most significant news 

and developments from the past month. 

• CEIR sees trade show industry growing 

• Trademarks make naming shows tricky 

9 IAEE Preview 

Expo! Expo! takes place in Orlando December 

4-5. Networking and educational opportunities 

abound for both seasoned executives 

and newcomers to the trade show industry. 

10 Looking Ahead 

Here is a preview of how the major 

shows in January are shaping up. 

12 International News 

Here’s what’s happening with shows and 

venues in the Asian exhibition industry. 

19 Trending & Spending 

Early Fall brought encouraging reports on 

U.S. unemployment, housing and consumer 

spending, but the upward momentum was 

somewhat anemic and the numbers were 

muddied by election-year suspicions. 

12 

32 ABM Redefined 

Once known as American Business Media, 

ABM is now at the center of the global 

B-to-B ecosystem, encompassing events, 

print, digital and business information. 

Membership is growing and ABM has 

rebounded under its new president and 

CEO, Clark Pettit. 

69 The Zoom Calendar 

Facts, figures and contact information for the 

most important trade shows scheduled for 

January are listed in this section, and are all 

classified by industry sector. 

Senior Editor Renee Di Iulio 

(310) 939-0197 • reneediiulio@tradeshowexecutive.com 

News Editor Sandi Cain 

(949) 497-2680 • scain@tradeshowexecutive.com 

Chief Economist Frank Chow 

(760) 630-9111 • fchow@tradeshowexecutive.com 

Columnist Bob Dallmeyer 

(323) 934-8300 • bdallmeyer@tradeshowexecutive.com 

Contributing Editor Danica Tormohlen 

(816) 803-8103 • danicat@tradeshowexecutive.com 

EVENTS 

Vice President of Events Diane Bjorklund 

(630) 312-8915 • dbjorklund@tradeshowexecutive.com 

Production & Event Coordinator Leticia Cotton 

(312) 933-4989 • lcotton@tradeshowexecutive.com 

SALES AND MARKETING 

Vice President/Associate Publisher Irene Sperling 

(818) 990-1080 • isperling@tradeshowexecutive.com 

Advertising Manager Linda Braue 

(424) 731-7523 • lbraue@tradeshowexecutive.com 

Business Development Director – Latin America 

Rafael Hernández • +52 (55) 2455-3545 ext. 110 

rhernandez@tradeshowexecutive.com 

Business Development Director – Asia Quentin Chan 

(852) 23661106 • qchan@tradeshowexecutive.com 

DESIGN AND PRODUCTION 

Creative Director Kathleen Maloney 

(760) 630-9106 • kmaloney@tradeshowexecutive.com 

TSE MEDIA GROUP BOARD OF DIRECTORS 

Chairman of the Board Richard A. Simon 

Vice Chairman Mark Feldman 

President Darlene Gudea 

Vice President Joan Feldman 

MEDIA PARTNERS: 

MEMBER OF: 

24 TSE’s Dashboard of Monthly 

Trade Show Metrics for September 

Several smaller shows declined in exhibit 

space, exhibitors and attendance in September, 

which pushed overall metrics into the red. 

However, the major biennials and other nonannual 

events reported encouraging gains. 

77 People in the News 

• Morgan 

• Lyons 

• Fazio 

• Gessner 

• Mohr 

• Kramer 

• Flanagan 

78 Index to Advertisers 

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MONTH IN REVIEW 

CEIR Predict Conference Reveals 

Exhibition Industry is Growing at Same Pace as GDP 


New York, NY – About 120 trade show 

executives, economists, M&A and financial 

professionals, and supplier sponsors gathered 

for the 2nd Annual Center for Exhibition 

Industry (CEIR) Predict conference, held 

September 13 at the Time Warner Center 

in New York. The one-day event provided 

analysis and a three-year forecast for the 

exhibition industry and the economy. 

Overall, CEIR said the exhibition industry 

was on pace with the U.S. economy in 

the first half of 2012. U.S. GDP grew 2.4%, 

compared to the 2.3% growth of the exhibition 

industry in the first half of 2012. 

Attendance grew 3.8%, followed by a 3.0% 

growth in real revenue, 1.9% in net square 

feet and 0.6% in number of exhibitors. 

“The average growth of 2% to 3% doesn’t 

tell the whole picture,” said John Walker, 

chairman and chief economist, Oxford 

Economics. “Many sectors are growing 

rapidly, but others are seeing negative 

growth. It’s been a feeble recovery.” 

CEIR is forecasting growth in 2012 

for all 14 exhibition industry sectors 

tracked. The Transportation sector 

posted the strongest gains in the first half 

of 2012, increasing 11.8% year-over-year. 

The Education and Not-for-Profit sector 

posted the largest decline in the first half 

of 2012, decreasing (3.9)% year-over-year. 

Just like last year, many of the speakers 

expressed cautious optimism about 

the future. “The U.S. economy isn’t really 

doing that badly,” said Walker. “The U.S. 

economy is growing at a faster pace than 

many countries, and I think it will do 

well no matter who wins the election.” 

As evidence, he cited the fact that durable 

goods are strong, U.S. banks are in a 

better place to support growth following 

recent regulations, and the housing 

crisis is essentially over. 

Despite the optimism, there are still a 

number of major risks that could send the 

U.S. and global economies into a tailspin. 

“Many people think the Eurozone will 

not survive, and that would devastate the 

U.S. economy,” said Walker. “But we don’t 

think the Eurozone will break up.” Oxford 

Economics predicts there is only a 35% 

chance for a breakup of the Eurozone. 

In addition, austerity measures by governments 

worldwide may temper growth. 

Oil prices are also a big risk. “If oil prices 

top $200 a barrel, U.S. GDP growth would 

decline considerably from the forecasted 

growth,” said Walker. “There’s also a huge 

potential for U.S. fiscal tightening in 2013,” 

he said. Several key government measures 

— such as spending cuts, the payroll tax 

holiday, and Bush-era tax rates — are 

currently set to take effect in 2013. 

Forecast by Sector 

The Building, Construction, Home and 

Repair sector continued to struggle in 

2011, posting a (5.0)% decline for the year. 

In 2012, the sector is expected to post a 

slight increase of 0.8%. CEIR is predicting 

a modest increase (under 3%) for this sector 

in 2013 and 2014. Housing starts have 

increased from 500,000 in 2009 to 800,000 

in 2012, but it’s a long way off from the 

2 million housing starts in 2005. “We are 

moving in the right direction,” said Frank 

Anton, vice chairman, Hanley Wood, 

LLC. “Up is better than down.” Anton 

said Hanley Wood’s World of Concrete is 

up 5% in 2012, and the company’s revenues 

are up 10% for the year after falling 

(35)% when the housing market collapsed. 

The Transportation sector grew 6.0% 

in 2011, led by a 9% increase in attendance. 

CEIR is predicting the sector will 

grow 3.5% in 2012, followed by a 3% to 

5% growth in 2013 and 2014. “We own 

and manage 26 events in the construction 

and trucking industries, and many 

have recorded double-digit growth from 

2011 to 2012,” said Mike Reilly, chairman 

and CEO, Randall-Reilly Business Media 

& Information. “We are budgeting for 

double-digit growth in 2013 as well.” 

The Government sector grew 7.0% in 

2011, led by an increase of 9.0% in nsf and 

8.0% in revenue. CEIR expects this sector 

to grow at a much slower pace of 2.5% in 

2012, followed by modest growth (under 

3%) in 2013 and 2014. “We are seeing 

exhibitors take smaller booths overall,” 

said Neal Vitale, president and CEO, 

1105 Media, Inc., which produces the 

FOSE Conference & Exposition. “But we are 

seeing the same revenue because we are 

producing more custom events for some 

of these exhibiting companies.” 

The Medical and Healthcare sector 

posted no growth in 2011 over 2010. CEIR 

expects this sector to post a slight increase 

of 0.8% for the year, and modest growth 

(under 3%) in 2013 and 2014. “Over the 

last 50 years, the medical and healthcare 

industry has seen massive expansion, from 

5% of U.S. GDP to 17.5%,” said Matthew 

Holt, co-chairman, Health 2.0. “During 

the last 15 years, there’s been huge growth 

in pharmaceutical and imaging.” But 

uncertainty about healthcare reforms, 

increased regulations, and the decrease 

in new drug launches has tempered 

growth for some shows in this sector. 

The Sporting Goods, Travel and 

Amusement sector posted a (1.0)% decline 

in 2011 compared to 2010. CEIR 

predicts the sector will increase 1.3% 

overall in 2012, followed by modest 

growth (under 3%) in 2013 and 2014. 

“Sporting goods has been outperforming 

general retail,” said David Loechner, 

president, Nielsen Expositions, which 

produces the Outdoor Retailer Winter and 

Summer Markets, as well as shows in 12 

other industries. “The word of the day for 

us: Uncertainty. Exhibitors have scaled 

back according to their level of fear.” 

The Industrial/Heavy Machinery and 

Finished Outputs sector posted increases 

in all metrics — nsf, attendance, exhibitors 

and revenue — from 2010 to 2011, ending 

the year with 11% growth. CEIR is expect- 


ing an 8.0% increase for this sector in 

2012, followed by continued rapid growth 

(over 5%) in 2013 and 2014. “U.S. manufacturing 

is seeing a renaissance,” said 

William Carteaux, president and CEO, 

SPI, The Plastics Industry Trade Association. 

“Manufacturing costs continue to go 

up in Asia. By 2015, the U.S. will level the 

playing field with China in terms of costs.” 

The Raw Materials and Science sector 

posted an increase in attendance, nsf and 

revenue in 2011, compared to 2010, while 

the number of exhibitors posted declines. 

Overall, the sector grew 3% in 2011. CEIR 

is predicting 2.9% growth for this sector 

in 2012, followed by moderate growth 

(3% to 5%) in 2013 and 2014. “Emerging 

markets and their rising middle classes 

are driving growth,” said Hal Quinn, 

president and CEO, National Mining 

Association (NMA). MINExpo International, 

sponsored by NMA, increased 

exhibit space from 595,000 nsf in 2008 

to 857,000 nsf in 2012 — a 44% jump. 

The Communications and Information 

Technology sector posted gains in all key 

metrics — attendance, nsf, exhibitors and 

revenue — from 2010 to 2011, ending the 

year with 8% growth overall. CEIR is predicting 

7.9% growth for this sector in 2012, 

followed by rapid growth (more than 5%) 

in 2013 and 2014. “The projections for this 

sector seem overly optimistic,” said Sandra 

Toms LaPedis, vice president/general manager, 

RSA Conferences. She noted, however, 

that RSA outpaced the growth of the CEIR 

average for the last few years. 

The Consumer Goods and Retail 

Trade sector posted gains in all four metrics 

in 2011 compared with 2010, ending 

the year with 3% growth overall. CEIR 

is expecting a slight increase of 1.6% for 

this sector in 2012, followed by modest 

growth (under 3%) in 2013 and 2014. 

“Our events for consumer goods have 

seen double-digit increases for the last 

two years,” said Joe Loggia, president 

and CEO, Advanstar Communications, 

Inc. “More companies are participating, 

but they are not taking more space.” 

Reach John Walker at +44 0 1865 268900 

or jwalker@oxfordeconomics.com; 

Frank Anton at (202) 452-0800 or fanton@ 

hanleywood.com; Mike Reilly at (205) 248- 

THE ATTENTION TEST: 

CREATE A SPACE THAT HAS THE POWER TO 

STOP PEOPLE IN THEIR TRACKS. 

1365 or mreilly@randallreilly.com; Neal Vitale 

at (818) 814-5200 or nvitale@1105media.com; 

David Loechner at (949) 226-5777 or david. 

loechner@nielsen.com; Matthew Holt at (650) 

218-4002 or matthew@health2con.com; 

William Carteaux at (202) 974-5200 or 

bcarteaux@plasticsindustry.org; Hal Quinn 

at (202) 463-2600 or hquinn@nma.org; 

Exhibition Space 

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PHOENIXCONVENTIONCENTER.COM | 800-282-4842 

Sandra Toms LaPedis at (408) 326-4553 or 

sandra.toms-lapedis@rsa.com; Joe Loggia at 

(310) 857-7500 or jloggia@advanstar.com; 

Nancy Walsh at (203) 840-5499 or nwalsh@ 

reedexpo.com; Doug Emslie at +44 (0) 

20 8846 2700 or demslie@tarsus.co.uk; 

Andy Salter at (212) 284-1900 or asalter@ 

oaktreecapital.com 

www.TradeShowExecutive.com | November 2012 7

MONTH IN REVIEW 

Does Your Show Have a Generic Name? Think Again. 

BY SANDI CAIN, News Editor 

Irvine, CA – Choosing a name for a trade 

show may take into account the market, 

audience, location or product. What’s 

sometimes overlooked is whether the 

name includes seemingly generic words 

that may be trademarked. 

Take “entrepreneur” for instance — a 

word that traces its French roots to the 

early 18th century. While it would appear 

to be a mainstream generic word, 

someone does own it: Irvine, CA-based 

Entrepreneur Media Inc., publishers of 

Entrepreneur magazine and organizers 

of various Entrepreneur Expo events. 

Entrepreneur Media also aggressively 

defends that trademark. Those who are 

caught offguard have ended up on the 

short end of the financial stick and been 

forced to revamp their event, company 

name, seminar or business expo because 

of it. Just ask Scott Smith, a Sacramento 

public relations professional who was 

forced to drop his “EntrepreneurPR” 

moniker when Entrepreneur Media attorneys 

successfully claimed trademark 

infringement for use of the word “entrepreneur.” 

Smith has fought a nearly 

two-decade battle over the issue and is still 

on the hook for more than $1.6 million in 

damages awarded to Entrepreneur Media 

nine years ago by the Ninth Circuit Court 

of Appeals and upheld twice since then 

through the bankruptcy courts. 

Now Smith has filed his own lawsuit 

claiming Entrepreneur Media committed 

fraud against the U.S. Patent & 

Trademark Office (PTO) in swearing to 

the PTO that it was still using the Entrepreneur 

Expo trademark when it was no 

longer producing expos. 

Ryan Shea, president of Entrepreneur 

Media, told Trade Show Executive that the 

original expo format is no longer used; 

instead the company uses “Entrepreneur 

Expo” as the entity that organizes an 

annual expo sponsored by the UPS 

Store and for an annual awards event 

next slated for January in Dallas. 

Shea said the company did not renew 

its “Small Business Expo” trademark in 

2010 and that one expired in May 2011. 

“We hold our trademarks valuable and 

are planning to use the ones that we 

still have,” Shea said. 

He said some uses might go unchallenged 

— perhaps versions such as “XYZ 

State Entrepreneur Expo”— because they’re 

unlikely to be confused with the magazine 

or Entrepreneur Media events. A quick 

Google search reveals at last half a dozen 

such expos in 2012 from coast to coast. 

While it’s up to the courts to decide 

the merits of this case, show organizers 

might want to ratchet up their efforts to 

find out if anyone holds a trademark for 

that seemingly innocuous “Fan Festival,” 

“Olde Book Faire” or “Entrepreneur Expo,” 

because “entrepreneur” isn’t the only 

seemingly generic word at play in the 

trademark world. 

Last year, Hobby Star Marketing of Toronto, 

which stages the Toronto Fan Expo, 

filed an injunction against organizers 

of the Ultimate Fighting Championship 

league and Reed Exhibitions over the use 

of the name “UFC Fan Expo” in Toronto. 

And San Diego’s Comic-Con International 

has been mentioned as ripe for the same 

sort of tussles, though some legal experts 

have opined that the use of the phrase 

prior to the existence of the convention 

and Comic-Con’s own liberal policy of 

allowing others to use the name might 

negate the possibility of trademarking. 

Smith contends the bigger issue 

for trade shows is the integrity of the 

event. “If you get sued for your name, 

then sponsors, exhibitors, and possibly 

attendees may be reluctant to take 

part,” he said. 

Some intellectual property scholars 

told Bloomberg News that recent federal 

trademark rulings have trended toward a 

new broad definition of what constitutes 

“consumer confusion” about trademarks. 

Given that, there may be an increased 

need to practice increased vigilance in 

the realm of intellectual property to 

protect the integrity of the brand that 

each show and organizer strives to build 

for itself. 

Reach Scott Smith at (916) 453-8611 or 

scott@bizstarz.com; Ryan Shea at (949) 

261-2325 or rshea@entrepreneur.com 

MAKE PLANS NOW TO ATTEND THIS UPCOMING DYNAMIC EVENT 


EVENT PREVIEW 

Show Birds Will Join Snow Birds 

in Orlando for Expo! Expo! 

BY HIL ANDERSON, senior editor 

Orlando, FL – The theme of this year’s 

Expo! Expo! in Orlando is “Soak It All In,” 

and that means more than just Florida’s 

early winter sunshine. 

The International Association of Exhibitions 

and Events (IAEE) has put together 

another solid program of education 

and networking for its annual meeting 

that will appeal to seasoned trade show 

executives, up-and-comers attending for 

the first time, and everyone in between. 

Expo! Expo! wraps up the business year 

in Orlando December 4-6. About 2,000 

executives from across the industry are expected 

to attend. They will have a full and 

productive educational agenda plus 30,000 

net square feet of exhibits waiting for them. 

Expo! Expo! always sends attendees 

home for the holidays with a fresh batch 

of ideas and contacts to be put to use 

in the coming year. 

The IAEE Education Committee and 

The International Center for Exhibitor 

and Event Marketing joined forces to 

create nearly 80 sessions, many of which 

are in response to attendee surveys taken 

at last year’s show. A particularly hot 

topic to be soaked in is show marketing. 

“Exhibition and event marketers are 

always interested in the latest ways to keep 

their events relevant and appealing,” said 

Doreen Biela, chair of IAEE and ICEEM. 

“Technology and changing customer 

needs require marketers to stay ahead of 

the curve, but there are also some parameters 

that never change, such as measuring 

ROI and keeping customers engaged.” 

Session Highlights 

• Senior Executive Roundtable. C-level 

execs are invited to attend “Attracting 

and Retaining Top Talent,” a special 

session devoted to the challenge 

of hiring the best and the brightest. 

The session will be led by a panel of 

thought leaders and will delve into topics 

such as the development of goals, retaining 

junior managers and planning for 

succession when the sirens of retirement 

finally become irresistible. There will also 

be a focus on finding sometimes scarce 

talent and creating a job description 

that makes the best use of junior staff. 

Attendees must be registered for 

the education track in order to attend. 

• First Timers’ Orientation and Lunch. 

IAEE continues its campaign to keep 

the organization well populated by 

the young bloods of the industry. 

Qualified first-time attendees who 

registered by the end of October not only 

had their fees waived but were also invited 

to a free orientation lunch, which proves 

there is indeed such a thing as a free lunch. 

The luncheon provides rookies with 

the opportunity to make their first 

contacts with their colleagues and get the 

lowdown on the role IAEE plays in their 

new profession and the nuts and bolts 

of the Certified Event Manager program. 

• Invitation to Join the Keynote 

Eric Ly, the founder of the ubiquitous 

business social network LinkdIn, will 

open the proceedings. The session will be 

presented in an interview format and will 

provide a look at the future of personal 

communications in the sometimes 

impersonal B-to-B environment. 

Fun After Sundown 

Plenty of opportunities to connect and 

re-connect with colleagues are on the 

networking agenda. 

The Opening Reception is sponsored by 

and hosted by Universal Studios. Along 

with refreshments and food, the event 

includes unlimited access to the many 

rides and other attractions offered by this 

top-tier amusement Park, including The 

Wizarding World of Harry Potter. 

The following evening is highlighted by 

Humanity Rocks, the annual rock concert 

presented by Global Experience Specialists 

(GES). This year’s show takes place at 

Expo! Expo! Sessions 

Led by TSE’s 

Danica Tormohlen 

Trade Show Executive (TSE) Contributing 

Editor Danica Tormohlen 

will take the stage at Expo! Expo! for 

two panel discussions on Thursday, 

December 6 at the Orange County 

Convention Center. 

Danica will moderate the “Tech 

Trends To Watch” session at 2:00 p.m. 

She will be joined by Shawn Pierce, 

president of the Registration & Housing 

Services division of Experient; 

Jay Tokosch, co-founder of Core-apps; 

George Hines, chief information offi cer 

for Global Experience Specialists 

(GES); and Mark Haley, president 

of Smart City Networks. 

At 3:15 p.m., she will moderate the 

“Growth Strategies for 2013” panel 

with Galen Poss, chief operating 

offi cer, dmg :: events; Chris Dolnack, 

senior vice president and CMO 

of the National Shooting Sports 

Foundation; and John Marriott, senior 

vice president and general manager 

of Motor Trend Auto Shows. 

Danica will be part of the TSE 

team at Expo! Expo!. Please stop 

by our booth #1109 to share your 

latest news or just visit with Danica, 

Darlene, Irene, Diane, Hil and Linda. 

Reach Danica Tormohlen at 

(816) 803-8103 or dtormohlen@ 

tradeshowexecutive.com 

The Grove at Universal Orlando and will 

benefit the Ronald McDonald House. 

The Hilton Orlando will be the site of 

Expociety, the closing party sponsored 

by the host hotel and Visit Orlando, 

where final hugs and handshakes will be 

exchanged and promises will be made to 

attend the 2013 Expo! Expo! in Houston. 

Reach Scott Craighead, IAEE director of 

conventions & events, at (972) 458-8119 

or scraighhead@iaee.com 


LOOKING AHEAD 

What Major Trade Shows are on Tap for January 

International Consumer 

Electronics Show 

JANUARY 8-11 

Las Vegas Convention Center, Las Vegas, NV 

2 on the TSE Gold 100 

The 2012 International Consumer Electronics 

Show (CES) topped 1.6 million net square 

feet, a mark likely to be surpassed in 2013 

considering the steady improvement in 

consumer confidence, the rapidly changing 

nature of the electronics industry and 

the organization’s knack for innovative 

ideas that drive show growth. 

Organizers at the Consumer Electronics 

Association (CEA) said the anticipation 

led to the rapid sellout of the show’s International 

Gateway TechZone. The Gateway 

TechZone will be moved to a new location 

at the Venetian in 2013, and the area set 

aside for cloud computing companies and 

startups has been expanded. 

Karen Chupka, CEA senior vice president 

of events and conferences, said the 

Venetian had become prime real estate 

for exhibitors and attendees due to its 

proximity to the show’s TechZones and 

keynotes. “The International Gateway 

will be in great company with the new 

CloudBase3 TechZone and Eureka Park, 

which is returning for a second year 40% 

larger than the first,” she said. 

The CES experience also will be easier 

for overseas attendees, who last year represented 

150 nations and made up 23% of the 

show’s total attendance of 156,153. Travel 

to Las Vegas has been streamlined with the 

opening of the new terminal at McCarran 

International Airport and its seven gates 

dedicated to international flights. 

The CEA will have convenient registration 

areas set aside for international 

attendees in multiple locations at the 

show and will host a reception for 

them on opening night. 

Reach Karen Chupka at (703) 907-7639 

or kchupka@ce.org 

SHOT Show 

JANUARY 15-18 

Sands Expo & Convention Center, Las Vegas, NV 


Reed Exhibitions and the National 

Shooting Sports Foundation (NSSF) are 

expecting more than 60,000 attendees 

Intl. Builders' Show 

and 1,600 exhibitors at their sporting 

firearms show in two months. “We have 

an enthusiastic and passionate buying 

community,” said Chris Dolnack, NSSF 

senior vice president and chief marketing 

officer. Exhibitors, buyers, media and 

other industry professionals hail from 

all 50 states and 100 countries. 

Last year, SHOT covered about 630,000 

nsf. That was down from 660,000 nsf in 

2011 and 707,000 nsf when it marked its 

30th anniversary in 2009 but still enough 

to make it one of the largest annual 

shows in Las Vegas. Earlier this year, 

Reed and extended its run at the Sands 

Expo through 2015. 

The show is getting a boost from its 

Law Enforcement section, which last 

year spanned 170,000 nsf. 

Exhibitors were given access to an 

online registration dashboard and the 

large contingent of media was invited 

to register for press day at a Boulder 

City rifle range where they will be 

able to test the latest in firepower. 

Reach Chris Dolnack at (203) 426-1320 

or cdolnack@nssf.org; Dave Jeanette, 

event director, at (800) 910-4671 or 

djeanette@reedexpo.com 

International Builders’ Show 

JANUARY 22-24 

Las Vegas Convention Center, Las Vegas, NV 


The International Builders' Show (IBS) 

moves from February to January and 

from Orlando to Las Vegas. 

The struggles of the construction and 

real estate industries have been tough 

on the IBS but the show has been slowly 

rebuilding its metrics since the recession 

cut exhibit space roughly in half between 

2009 and 2010. The 2012 show spanned 

414,142 nsf, but that was (15.2)% lower 

than the previous year. An encouraging 

note was an 8.9% increase in attendance. 

The National Association of Home 

Builders (NAHB) is offering a condensed 

educational program this year. About 

100 sessions are scheduled compared to 

165. Organizers said it would raise the 

overall quality of the program and open 


up additional time for attendees to visit 

the exhibits. 

The lighter schedule will also open up 

more time for networking and hashing 

over the U.S. presidential inauguration, 

which takes place two days before the 

show opens. 

Reach Mark Pursell, senior vice president 

of exhibitions, marketing & sales, 

at (800) 368-5242 or mpursell@nahb.org 

SURFACES 

JANUARY 28-31 

Mandalay Bay Convention Center 


Hanley Wood Exhibitions signed a deal 

on October 5 with the Las Vegas Market 

to form an extended strategic partnership 

and co-locate SURFACES with the 

annual Las Vegas Market in 2013 and 2014. 

The goal is to provide their attendees an 

enhanced product sourcing, educational 

and networking experience. 

The co-location is a bit unique in that 

Las Vegas Market takes place at the World 

Market Center downtown and SURFACES 

will be held on The Strip at the Mandalay 

Bay Convention Center. 

But the product lines and show dates 

at both events were similar enough in the 

past that a number of attendees routinely 

registered for both shows. “Both parties 

agreed that it was in the best interest of 

our events to hold them concurrently and 

give our customers a one-stop shopping 

opportunity,” said Dana Teague, group 

director of SURFACES. 

The space draw for SURFACES earlier 

this year snapped up 87% of available 

space and sales were running 23,000 nsf 

ahead of 2012 nsf. Show managers said 

they were encouraged by the number of 

past exhibitors returning to the show 

after various absences. 

Las Vegas Market runs one day longer 

than SURFACES, and is also projecting 

a good turnout for its furnishings buyers 

and manufacturers, who can take a side 

trip to Mandalay Bay to look over the 

latest in floor coverings. 

Reach Dana Teague at (972) 536-6317 

or dteague@hanleywood.com; Dorothy 

Belshaw, International Market Center 

president of Gift + Home Décor, at (702) 

599-9621 or dorothy.belshaw@wmclv.com 

Las Vegas Market 

International Production 

& Processing Expo (IPPE) 

JANUARY 29-31 

Georgia World Congress Center, Atlanta, GA 


The meat and poultry industry rolled 

three major trade shows into one big 

event that will cover approximately 

420,000 nsf and draw 25,000 attendees 

and 1,100 exhibitors. 

The IPPE is made up of the International 

Feed Expo and International Poultry Expo, 

which in 2011 ran a combined 319,542 

nsf and ranked No. 50 on the TSE Gold 

100. They will be joined in 2013 by the 

International Meat Expo. 

The show fills the Georgia World 

Congress Center with the latest machinery 

for processing meat, poultry and feed 

products. There is also a full educational 

program tackling major issues such as 

food safety, global economics and the 

industrial-scale production of eggs and 

meat. Many of the bigger sessions require 

an additional fee running as high as $250. 

One of the first steps in combining the 

three IPPE shows was a stricter policy on 

WiFi service on the show floor. It seems 

too many exhibitors were setting up their 

IPPE 

own routers or “hitchhiking” on others’ 

wireless signals. This year, exhibitors 

will be required to use the show’s WiFi 

service unless they receive permission 

to establish their own service. 

Reach Anne Halal, vice president, 

convention & exposition services, American 

Meat Institute, at (202) 587-4230 or 

ahalal@meatami.com 


INTERNATIONAL 

CHINA 

HONG KONG 

Public Takes Part 

in Eco Expo Asia 

Hong Kong – The people of Hong Kong 

were invited to get on the green bandwagon 

at Eco Expo Asia in October. 

The general public was invited to attend 

a day-long program on sustainability and 

low-carbon technology and also shop for 

environmentally friendly products at the 

Sunday Green Mart. A highlight of the 

market was the Dong-Feng electric car, 

which was available for test drives at 

the AsiaWorld-Expo. 

The public day took place the day 

before the official opening of the October 

29-30 conference, which was expected 

to equal last year’s 8,200 square meters 

(88,264 square feet) of gross exhibit 

space and nearly 9,000 attendees. 

The conference highlight was a forum 

for officials from China’s national, provincial 

and municipal governments as well 

as representatives from the neighboring 

ASEAN nations. The development of the 

sustainability industry has been listed as 

a priority under China’s current five-year 

economic plan. 

Eco Expo Asia is organized by Messe 

Frankfurt (HK) Ltd., and the Hong 

Kong Trade Development Council. 

Reach Senior Trade Fair Coordinator 

Jenny Leung at (852) 2238 9929 or jenny. 

leung@hongkong.messefrankfurt.com 

Eco Expo Asia 

MACAO 

Venetian Macao 

Offer Deals for 

Meeting Planners 

Macao – The Venetian® Macao Resort 

Hotel launched an aggressive event sales 

campaign this Fall to close out it bookings 

for the year. The “Yes! Meet You in 

Macao” offer includes a menu of valueadded 

benefits for planners who book 

their 2013 events by December 31. The 

benefits, which are awarded based on the 

number of room nights booked, include 

complimentary cocktail receptions, WiFi 

access and transportation to Hong Kong. 

The Venetian Macao offers 100,000 

square meters of exhibit space plus 

flexible meeting and ballroom space. 

The resort also closed out its second 

annual Ice World exhibit, an ice-sculpture 

display that drew more than 176,000 

visitors in its four-month run ending 

September 16. 

Brendon Elliott, vice president of sales 

and resort marketing, at + (853) 8117 2108 

or brendon.elliott@venetian.com.mo 

SHANGHAI 

Shanghai to Host 

2013 ICCA Congress 

Shanghai – The International Congress 

and Convention Association (ICCA) 

recently selected Shanghai to be the 

host city for its 2013 annual meeting. 

The 52nd Congress of the ICCA will take 

place November 2-6, 2013 at the Shanghai 

International Convention Center. Landing 

the conference was a nice win for the 

Shanghai Municipal Tourism Administration, 

which is seeking to push Shanghai 

into the top tier of Asian trade show cities. 

Chinese members of the ICCA will also 

use the event as a platform for networking 

with potential overseas partners, and 

to show off China’s impressive trade show 

infrastructure. Details of the Congress 

were being worked out by an organizing 

committee that was formed by the ICCA 

China Committee in September. 

Reach Mieke Van Loenen, ICCA 

operations director, at +31 20 3981902 

or mieke@icca.nl 

Venetian ® Macao 

Shanghai Intl. Convention Center 


INTERNATIONAL 

No Sitting on the Job. The aisles were busy at FMC China. The Shanghai furniture show included 

the latest sofas, chairs and bedding that were available for testing by attendees. 

Perfect Pitch. East and West met at Music China. Sessions included reviews of best sales practices 

for Chinese retailers that sell musical instruments in their increasingly affl uent domestic market. 

CHINA (cont.) 

SHANGHAI 

FMC China Fills Up 

Expanded Space 

Shanghai – The expansion of Furniture 

Manufacturing & Supply China (FMC China) 

into four halls at the Shanghai World 

Expo Exhibition & Convention Center 

resulted in an increase in exhibit sales 

and a 12% growth in attendance this 

year, according to UBM Sinoexpo International 

Exhibition Co. 

The show covered 71,000 square meters 

(764,237 square feet) of space in four halls 

compared to 59,000 square meters (635,070 

square feet) in three halls last year. 

The 18th annual edition of the show 

hosted a number of onsite events, including 

the First World Health Sleep Industry 

Conference, and 30,759 trade buyers. There 

were 4,566 overseas buyers, nearly half 

of whom came from other Asian nations. 

The extra room will enable FMC China 

to add additional product areas in 2013, 

including one for semi-finished furniture 

and additional space for other categories. 

Reach Show Manager William Yuan at 

+86-21-6437 1178 153 or william.yuan@ 

ubmsinoexpo.com 

NAMM Outreach Appeals 

to Chinese Merchants 

Shanghai – A standing-room-only crowd 

was present at a series of sessions tailored 

for Chinese musical-instrument retailers 

at Music China, which was sponsored by 

the National Association of Music Manufacturers 

(NAMM), Intex and Messe 

Frankfurt (HK) Ltd. 

The seminars on best practices for music 

retailers was launched at Music China 

seven years ago and have gained popularity 

steadily as the Chinese economy grows. 

NAMM said 1,730 attendees enrolled in 

the sessions, an 8% increase over 2011. 

The nine sessions held this Fall at the 

Shanghai New International Expo Centre 

were crafted specifically for the Chinese 

market and focused on revenue generation, 

cultivation of a lifelong customer 

base and even avoiding the mistakes 

made in previous years by U.S. retailers. 

Speakers included seasoned industry 

Continued on page 16 


INTERNATIONAL 

Continued from page 14 

executives from the U.S. and Europe, 

but also leading Chinese retailers and 

association leaders. 

Reach Phyllis Tsang, show manager, 

Messe Frankfurt (HK), at +852 2238 9901 

or music@hongkong.messefrankfurt.com 

SINGAPORE 

SINGAPORE 

Attendance at 

Singapore’s 

OS+H Asia Jumps 

Singapore – Messe Dusseldorf Asia 

reported the largest crowd at the 

Occupational Safety & Health Exhibition 

for Asia (OS+H Asia) since the biennial 

show opened in Singapore in 1998. 

Trade visitors at the September 12-14 

show at Suntec totaled 5,918, a 15% 

increase over the 2010 event, and 

the exhibitor count grew to 163. 

“OS+H Asia is the only event of its 

kind in the region,” said Gernot Ringling, 

managing director of Messe Dusseldorf 

Asia. “We will continue to work with the 

industry to raise the bar for OS+H Asia 

and enhance its position as a mustattend 

event in Asia.” 

Ringling said post-show surveys 

revealed that four out of five exhibitors 

planned to return to the show in 2014. 

The show was also used as a launching 

pad for the co-located inaugural Medical 

Manufacturing Asia, which included 150 

exhibitors and 4,449 attendees. The 

two shows were held alongside the 

9th Medical Fair Asia. 

OS+H Asia reached out to a different 

audience demographic than the two 

medical device shows. Asia’s booming 

construction and manufacturing sectors 

have increased interest in work place 

safety and health. Messe Dusseldorf 

targeted buyers in heavy industries including 

petrochemicals and oil refining, 

shipbuilding and maritime, electronics 

and hospitality. 

Reach Gernot Ringling at (65) 6332 

9620 or gringling@mda.com.sg 

Architects Converge 

on Landmark Marina 

Bay Sands 

Singapore – It’s hard to miss the Marina 

Bay Sands in Singapore, and its unique 

design was certainly appreciated by the 

more than 1,800 architects and designers 

who attended the October 3-5 World 

Architecture Festival (WAF) at the hotel. 

Marina Bay Sands 

The fifth edition of the WAF was highlighted 

by presentations by the world’s 

leading architects, including keynote 

speaker Moshe Safdie, who designed 

Marina Bay Sands. 

“There was a real sense of energy and 

activity here,” said WAF Director Paul 

Finch. “And with more architects, designers 

and press attending the festival than 

ever before, it was a very lively three days.” 

One of the highlights was the presentation 

of the WAF World Building of the 

Year. It didn’t go to Marina Bay Sands, 

but rather to its neighbor, the Cooled 

Conservatory at Singapore’s Gardens 

by the Bay. 

Reach Jessica McFarlane, festival producer, 

at +44 (0) 20 7728 3996 or jessica. 

mcfarlane@i2ieventsgroup.com 

got news? 

As you near the fi nal stages of an acquisition, 

change in management, expansion, launch or 

other important news, let us know in advance 

that news is about to break. 

CONTACT: 

Darlene Gudea, PUBLISHER & EDITOR 

(760) 630-9111 

dgudea@tradeshowexecutive.com 

Hil Anderson, SENIOR EDITOR 

(760) 630-9107 

handerson@tradeshowexecutive.com 


TRENDING & SPENDING 

SPONSORED BY 

Economic Progress May Be Fleeting 

BY DARLENE GUDEA, president 

Darlene Gudea, 

PRESIDENT 

Frank Chow, 

CHIEF ECONOMIST 

Oceanside, CA – Last month, a slew 

of surprisingly good economic reports 

pointed to an upturn in the U.S. economic 

recovery. The Commerce Department 

reported a 1.1% gain in September retail 

sales and The Conference Board reported 

a rise in consumer confidence. The unemployment 

rate slid to 7.8% from 8.1% in 

September and the number of unemployment 

claims plummeted by more than 

30,000 in early October. Some analysts, 

such as Jack Welch, former CEO of General 

Electric, lambasted the unexpected 

statistic as government manipulation 

due to the election. Others heralded it 

as a change to more dynamic job growth. 

“If this is indeed a harbinger of a positive 

shift from the anemic economic trends 

of late, then show managers can breathe 

a sigh of relief as the recent slowdown 

in some shows may be transitory,” said 

Frank Chow, chief economist for Trade 

Show Executive Media Group. 

A Closer Look at Economic Reports 

The September unemployment rate fell 

to the lowest level since January 2009, the 

Labor Department said in October. The 

Bureau of Labor Statistics Current Population 

Survey, also known as The Household 

Survey, found an inordinate increase in 

the number of people who found jobs: 

873,000, the highest number in more than 

nine years. Meanwhile, The Bureau of Labor 

Statistics Payroll Survey of companies found 

only 114,000 jobs were added in September. 

What explains the huge divergence 

in the two job surveys? Chow’s research 

found that most of the difference was 

due to part-time workers and a confluence 

of unusual seasonal adjustments: 

• The unemployment rate showed a surprise 

rise of 582,000 part-time workers. 

• There were large seasonal adjustments 

in self-employed and agricultural workers. 

These two employment sectors are 

not in the scope of the Payroll Survey. 

• The steep recession in 2008 may be 

distorting the seasonal factors. On September 

27, the Bureau of Labor Statistics 

announced that a re-benchmarking 

exercise showed 400,000 jobs were 

missed as of March 2012. 

“It should be noted the unemployment 

rate is very volatile and historically subject 

Employment in Q3 was a 

little stronger than expected, 

but manufacturing continues 

to feel the squeeze. Hiring 

at factories is still fizzling 

this year amid weak global 

growth and a slowdown 

in business investments. 

Roughly 100,000 new jobs 

a month are needed just 

to keep up with the rising 

working-age population. 

Frank Chow, TSE CHIEF ECONOMIST 

to much criticism,” Chow said. He feels a 

more accurate statistic is U-6 unemployment 

which includes unemployed, discouraged 

workers and part-time workers 

who want a full-time job. U-6 unemployment 

remained at 14.7%, he pointed out. 

Chow noted that weekly claims for 

unemployment benefits plunged in 

early October, soon after the surprising 

unemployment rate was published. 

Though raising suspicions, the Labor 

Department explained that California 

failed to report the number of workers 

reapplying for benefits. The situation was 

quickly rectified the following week when 

unemployment claims jumped 46,000 to 

a seasonally adjusted 388,000, the highest 

in four months. The Labor Department 

says the four-week average, a less volatile 

measure, fell slightly to 365,500, a level 

consistent with continued modest hiring. 

Better Employment Numbers but 

Not as Dramatic as Figures Imply 

Bottom line, employment in the Third 

Quarter was a little stronger than expected, 

but not nearly as dramatic as the 

September numbers indicated. “Unfortunately, 

most of the improvement was due 

to the hire of more part-time workers,” 

Chow said. “On the other hand, at least 

the unemployment rate didn't fall due to 

more people dropping out of the labor 

force, as in previous months,” he said. 

Manufacturing continues to feel the 

squeeze. Hiring at factories is still fizzling 

this year amid weak global growth and 

a slowdown in business investments. 

Roughly 100,000 new jobs a month are 

needed just to keep up with the rising 

working-age population, Chow noted. 

Consumer Spending Perks Up 

Consumer spending has a dramatic impact 

on the overall economy, so when September 

retail sales grew 1.1%, far exceeding analysts’ 

forecasts, expectations for economic 

growth began to build, said Chow. Auto 

sales led the charge, increasing 12.8%. 

Macroeconomic Advisers, a forecasting 

firm, raised its outlook for the pace of Third 

Quarter economic growth to 1.9%, up three 

tenths of a point from its previous view. 

Retail sales, excluding autos, gasoline and 

building materials — a closely followed 

barometer of consumer spending, climbed 

0.9%, a sign of broad strength. “This is 

a good end of the Third Quarter and we 

have some good momentum going into 

the Fourth Quarter,” said Craig Dismuke, 

an economic strategist at Vining Sparks 

in Memphis, TN. 

Still, there were signs that some of the 

boost in spending could prove fleeting, 




warned Chow. Sales at electronics retailers 

advanced 4.5%, but some analysts 

attributed that to record sales of Apple's 

new iPhone 5. If so, then that strength 

might show up in October also and then 

fade, said Michael Feroli, an economist 

at JPMorgan in New York. Sales at food 

and beverage stores climbed 1.2%, which 

reflected mainly the increase in food 

prices due to the recent drought, said 

Chow. Also, gas station receipts rose 

2.5%, mostly due to an increase in 

prices at the pump, he noted. 

In October, the University of Michigan/ 

Reuters Consumer Sentiment Index jumped 

to 83.1, its highest level since the recession 

started, thanks to a big increase in 

the expectations component. “There has 

been steady progress in the index since 

last year's scare from the S&P's downgrade 

of the U.S. credit rating,” said 

Chow. “However, no one seemed more 

surprised than the folks at the University 

of Michigan and Reuters, who expected 

the index to top out at 78.5.” 

Most economists see 

growth staying at or below 

2% in the second half of 

the year. A new Outlook by 

the National Association 

for Business Economics, 

suggests unemployment is 

likely to remain the same, 

stalling at the current 7.8% 

through Q4 of 2013, and 

expects GDP growth to rise 

a paltry 1.9% this year. 

The retail business community seems 

to reflect the consumer sentiment figure. 

Wal-Mart is expecting a big boost this holiday 

season after U.S. layaway sales rose to 

$400 million in less than a month — that's 

about half the amount for all of 2011. Wal- 

Mart is predicting sales to rise 5% to 7%. 

The big-box retailer is also ordering twice 

as many iPads for the holidays as last year. 

The National Retail Federation's predicts 

this year's holiday sales for its more than 

9,000 retailers will increase 4.1% to $586.1 

billion, higher than the 10-year average 

of 3.5% but less than last year's 4.6%. Market 

research firm NPD Group found that 

77% of Americans plan to spend equal or 

more this holiday season than last year, up 

from 73% before the 2011 holiday season. 

The percentage of consumers who plan 

to spend less decreased from 27% last 

year to 23% this year. 

Housing is Now the Fair-Haired Child 

“It's all a bit optimistic given the strong 

economic headwinds we outlined in last 

month’s column,” said Chow. “However, 

it could be that consumers are starting 

to feel more confident about their net 

worth due to the improving housing 

and stock markets.” Existing and new 

home sales, building permits, and the 

national median home price have all 

gone up steadily in 2012, according 

to the National Association of Realtors 

and the S&P/Case-Shiller Index of Home 

Values. The S&P 500 Index is up more than 

13.9% for the year, and in mid-September, 

reached its highest level since December 

2007. However, so far in October, the 

stock market has retreated modestly. 

Economists Still Expect GDP 

Growth to Hover at 2% — at Best 

In general, most economists see growth 

staying at or below 2% in the second half 

of the year. A new Outlook released in October 

by the National Association for Business 

Economics, suggests unemployment 

is likely to remain the same, stalling at the 

current 7.8% through the Fourth Quarter 

of 2013. The widely watched Outlook 

expects GDP growth to rise a paltry 1.9% 

this year and add only 2.4% next year. Job 

growth is expected to average 155,000 a 

month, a figure that just keeps pace with 

population growth. Since the economists 

were looking at long-term trends, the 

forecast provides further evidence that the 

recent improvement may be a temporary 

anomaly suggesting dramatic job gains 

are not imminent, Chow warned. Show 

organizers should plan for the economy 

to chug along slowly in the near term. TSE 

Sector Performance 

BEST PERFORMING SECTORS 

• Apparel 

• Automotive 

• Security 

• Business Services 

MIXED PERFORMANCE 

• Communications 

• Manufacturing 

• Medical 

SECTORS UNDER PRESSURE 

• Government 

• Housing 

• Technology 

• Hospitality 

• Transportation 

• Retail 

• Food 

Economic Indicators 

• Construction 

• Home Furnishings 

Consumer Confidence reversed course in September 

and jumped a dramatic nine points to 71.3 

after hitting the lowest level in nearly a year in August, 

according to The Conference Board. Consumers 

were more optimistic about the short-term outlook 

for business conditions and jobs. 

Core Inflation, which omits volatile food and energy 

prices, remained low in September, rising1.98%, 

compared to 1.97% last year. This is much lower 

than the long-term average of 3.88%. 

Corporate Earnings for the S&P 500 companies 

are expected to be a mere 0.06% in Q3. This will be 

the lowest since Q3 of 2009 and refl ects a continued 

slowdown. In Q2, the country’s largest publicly 

traded companies reported their earnings rose 

8.4% over 2011 levels. 

Job Growth reached 114,000 in September [total 

nonfarm payroll], according to the U.S. Bureau of Labor 

Statistics. Employment increased in health care, 

transportation and warehousing, but changed little in 

most other major industries and remained well below 

the 252,000 average from December to February. 

Gross Domestic Product grew at an annual rate of 

1.7% in the Second Quarter, down signifi cantly from 

2% in Q1, according to the Commerce Department. 

Housing Starts for single-family homes, which account 

for more than 70% of new residential construction, 

surged 15% in September to the highest level 

in four years, showing signs of a recovery in the very 

industry at the heart of the fi nancial crisis. 

Industrial Production rose 0.4% in September 

after falling (1.4)% in August. 

Interest Rates (short term) remained near 0% 

in September, maintaining the ultra-low level set in 

December 2008. The Fed repeated its vow to keep 

rates near zero until mid-2015. 

The Leading Economic Index, a weighted gauge 

of 10 economic indicators that helps predict the 

future direction of the economy, continued its zigzag 

pattern, this time increasing 0.6%. It had dropped 

(0.1)% in August, following a 0.4% hike in July, after a 

(0.4)% drop in June and a 0.4% increase in May that 

came after a (0.1)% decline in April. 

Manufacturing in the U.S. expanded in Sep. following 

three consecutive months of slight contraction, according 

to The Institute for Supply Management’s ISM 

Index. The PMI registered 51.5%, an increase of 1.9 

percentage points from August's reading of 49.6%. 

Retail Sales in the U.S. increased in September by 

1.1%, the most in seven months, boosted by demand 

for automobiles along with higher gasoline prices. 

The Unemployment rate dropped to 7.8% in Sep., 

the fi rst time it was below 8% in 44 months. By 

comparison, the all-time high was 10.8% in November 

1982 and the record low was 2.5% in May 1953. 


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SPONSORED BY 


Trending & Spending 

Economic Forecast 

MONTH, QUARTER AND FULL YEAR 

Reforecasting revenue targets are a 

common exercise these days for senior 

executives as business conditions 

change rapidly, sometimes for the better, 

sometimes for the worse. Volatility 

in the economy, geo-political developments, 

competition, infl ation and many 

other factors can wreak havoc with 

assumptions made a month, quarter or 

a year ago. Unbiased, reliable data — 

whether positive or negative — is the 

foundation of solid business planning. 

Trade Show Executive Magazine’s 

Trending & Spending Forecast aggregates 

information from numerous 

sources: government and business reports; 

interviews with industry experts 

and economists; and the TSE monthly 

poll of its 20-member Economic Forecasting 

Board. Here is their forecast 

for the month, Q3 and 2012 Full Year: 

January 

2013 FORECAST 

% 

3.4 

% 

2.8 

% 

3.1 

NET SF EXHIBITORS ATTENDEES 

1st Quarter 

2013 FORECAST 

% 

3.8 

% 

3.2 

% 

3.1 


Full Year 

2013 FORECAST 

% 

3.8 

% 

2.8 

% 

3.6 


$ REVENUE = 5.0 % 

© 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105 

= 

= 

= 

An Insider’s Perspective 

How is the economy impacting the exposition industry? This month, four industry 

experts give you projections and early warning signs based on registration patterns, 

exhibit space commitments, long- and short-term bookings, and discussions with peers 

and customers. Together with the rest of TSE’s Exposition Forecasting Board, they have 

insider knowledge about the true performance of the majority of U.S. trade shows. 

And just like economists, they don’t always agree. Their diverse opinions, however, 

provide valuable insights to help you formulate your plans. 

Airfare Options Could Be a 

Shot in the Arm for Trade Show Travelers 

“The latest idea to hit the airlines industry — airfare options 

— could have a positive effect on the exposition industry if 

it catches on. It enables you to hold on to the low price of a 

reserved fare and complete the purchase at a later time. 

“In principle, they work much like stock options. The option 

seller charges a fee to hold the fare for your plane reservation, 

but you're not obligated to buy the ticket. If your travel 

Frank Chow, 

CHIEF ECONOMIST 


Media Group 

plans change, you can simply let the option expire and lose only the fee, not the 

full cost of the plane ticket. Buying an option is an alternative to buying a refundable 

ticket, which can cost twice as much as a nonrefundable ticket, or paying 

for changes, often $150 per ticket. You can also choose the auto-purchase option, 

which will automatically complete your purchase at the end of the hold period. 

“The Chicago Board Options Exchange, the world's largest exchange for 

financial options, began allowing companies to sell options on airline tickets on 

October 12. Farelock(SM), which is available only at United.com for some United 

Airlines or United Express flights, enables you to lock in a price and itinerary 

for either 72 hours or seven days for a fee. 

“Pricing options typically cost $9 and up, and are based on flight itinerary, 

how far in advance the booking is, and the demand for the flight. 

“The new service will take the risk out of planning ahead for frequent travelers 

like trade show attendees, exhibitors, organizers and their service providers.” 

Darlene Gudea, 

PRESIDENT 


Waiting for Something to Trigger Spending 

“As we go to press in late October, there has been little 

change to our forecast for 2013 as we await the results of the 

close Presidential race and see if a compromise materializes 

that will keep the U.S. from falling off the $300+ trillion 

fiscal cliff. Due to the philosophical differences between the 

parties about the role and size of the government, and how to 

grow the economy, the outcome of the election will definitely 

influence the kind of compromises that will be reached. 

However, the resolution of these issues will be challenging, 

Media Group 

regardless of whether Democrats or Republicans are in control. 

“Corporations are stowing away cash at record rates, and are reluctant to 

invest in their businesses or hire new workers. The economy needs a trigger to 

unleash these dollars, and when that happens, trade shows will be a key beneficiary, 

from exhibitor spend to attendance growth to m&a activity.” 


SPONSORED BY 

Nancy Walsh 

EXECUTIVE VP 

Reed Exhibitions 

David Loechner 

PRESIDENT 

Nielsen Expositions 

Chris Brown 

EXECUTIVE VP 

National Association 

of Broadcasters 

CHAIRMAN 

CEIR 

Dennis Slater 

PRESIDENT 

Association of 

Equipment Managers 

Steve Carey 

DEPUTY EXECUTIVE DIR. 

National Truck 

Equipment Association 

Skip Cox 

PRESIDENT & CEO 

Exhibit Surveys 

Aaron Bludworth 

COO 

Fern Exposition 

& Event Services 

Restrained Growth on the Horizon 

“Trade show growth is coming back, roughly proportional to 

the decline, and broad across sectors and geography. While 

building materials shows have been strong, we haven’t seen 

as strong of a bounce in construction-related shows. Medical 

shows are not seeing strong growth, but they didn’t have the 

huge decline of other events and are facing some industryspecific 

anomalies including new regulations and Obamacare, 

both of which have caused uncertainty and restraint. 

In general, I believe that we are going to continue to see growth, but slowing to 

the low single-digit percentages in most areas.” 

Pat Fallon 

VP OF BUSINESS 

DEVELOPMENT 

CompuSystems, Inc. 

Terence Donnelly 

VP OF SALES 

Experient 

James Rooney 

EXECUTIVE DIRECTOR 

Mass. Convention 

Center Authority 

It’s All a Matter of When 

“Recovery in all its forms dominates our thinking, interaction 

and expectations. The scale and speed of the recovery will determine 

how aggressively corporations, financial institutions 

and venture capitalists will activate their resources, which are 

in place and ready to be released at the first sign of stability. 

The results of First Quarterevents will be a strong indicator 

of economic recovery and reactivation of innovation.” 

Jack Chalden 

DIR. OF BUSINESS 

DEVELOPMENT 

bXb Online 

Gregg Caren 

SENIOR VP, 

STRATEGIC BUS. 

SMG 

Shura Garnett 

REGIONAL VP 

Global Spectrum 

Joseph V. Popolo, Jr. 

CEO 

Freeman 

Steve Moster 

PRESIDENT 

Global Experience 

Specialists (GES) 

Chris Meyer 

VP OF SALES 

Las Vegas Convention 

& Visitors Authority 

T&S Forecasting Board 

on the Road Again 

Trade Show Executive’s Exposition 

Forecasting Board will bring up-to-date 

forecasts, trends and post-election 

commentary at the SMG Annual Sales 

Meeting, December 4, Orange County 

Convention Center, Orlando, FL. 


TSE DASHBOARD 

SPONSORED BY 

September Shows Dive, but Outliers Thrive 

BY DARLENE GUDEA, president; CAROL ANDREWS, editor-at-large, and HIL ANDERSON, senior editor 

Oceanside, CA – Trade shows in September 

reflected a collective split personality. In 

general, annual expositions suffered overall 

declines while the larger, non-annual 

shows reported across-the-board gains, 

according to the Trade Show Executive (TSE) 

Monthly Dashboard of Trade Show Metrics. 

Big names such as the quadrennial 

MINExpo International, the biennial International 

Manufacturing Technology Show 

Q3 Ends Quietly 

If these were still the days of “Flat is 

the new up,” then the Third Quarter 

of 2012 would have been a good one. 

While the trade show industry expected 

some upward momentum this 

year, Q3 numbers were disappointing, 

refl ecting little change from the Third 

Quarter of 2011. With all metrics 

declining in September and dragging 

down previous gains, exhibit space 

ended up with a 0.4% sliver of growth 

in Q3. Exhibitor count crept up 0.8% 

but attendance took a baby step 

backwards with a (0.3)% decline. 

The Second Quarter had been more 

encouraging. Attendance in Q2 increased 

4.6%, although exhibit space and 

exhibitor count were up only slightly. 

At the very least, trade shows in the 

Third Quarter of 2012 outshined the 

Third Quarter of 2011. Trade show 

performance in July, August and September 

of 2011 was on the fl at side 

with little or no growth in any of the 

three metrics. September was a tough 

month not only this year but in 2011 

as well; exhibit space dropped even 

more at that time — a painful (4.3)%. 

The current year is still projected to 

end on the upside, according to Trade 

Show Executive’s Exposition Forecasting 

Board. The latest growth forecast 

calls for 2.4% growth in exhibit 

space; 2.8% in number of exhibitors; 

and 2.7% in total attendance to close 

out the year on a decent note. 

24 November 2012 | Trade Show Executive 

(IMTS), and the biennial Labelexpo Americas 

were included in the listings but not 

tabulated in the overall statistical analysis 

due to their non-annual schedule. 

At the end of the day, all three 

metrics for September shows were in the 

red. Exhibit space dipped (2.2)% from 

last year; exhibitors fell a modest (0.8)% 

and attendance was the worst performer, 

dropping (2.4)%. 

Among the annual events, it was the 

smaller ones that appeared to be losing 

the most traction when compared to their 

2011 editions. An unusually large number 

of shows — 12 out of 21 — lost ground in 

at least one of the three metrics. In addition, 

4 of the 21 shows were down in all 

three metrics. Because of their small size, 

seemingly modest declines were magnified 

into double-digit percentage drops; 

some shows were in the red by (25)%. 

The larger annual events did well. 

Seven of the 21 shows surveyed for 

the Dashboard in September were large 

enough to be part of the TSE Gold 100 

roster of largest U.S. trade shows, and 

by and large reported gains in all three 

metrics. Their large numerical gains 

propped up the overall averages. 

The adjusted totals for September 

(excluding outliers and non-annual 

shows) came to 2,062,763 net square 

feet (nsf) of exhibit space; 7,909 

exhibitors; and 153,268 attendees. 

That averaged out to 128,923 nsf, 494 

exhibitors and 9,579 attendees per show. 

Outstanding Outliers 

The outliers in the September Dashboard 

were a formidable group and reflected 

a more positive growth picture than the 

analyzed shows. The IMTS, MINExpo and 

Labelexpo were all excluded because of 

their non-annual nature. The Imprinted 

Sportswear Shows in Atlanta and Fort 

Worth were left out because they did not 

provide a two-year attendance comparison. 

Surf Expo was sidelined this year 

because the methodology used to determine 

qualified attendance between 2011 

and 2012 had changed, precluding an 

apples-to-apples comparison. 

These six shows totaled nearly 2.3 million 

nsf of exhibit space, more than the 

entire adjusted total in the Dashboard 

of 2.06 million nsf. 

Among the annual events, 

it was the smaller ones that 

appeared to be losing the 

most traction. An unusually 

large number of shows — 

12 out of 21 — lost ground 

in at least one of the three 

metrics. Because of their 

small size, seemingly 

modest declines were 

magnified into double-digit 

percentage drops. 

A Well-Oiled Machine 

The king of the September shows was 

IMTS. The 29th edition of the biennial 

Chicago machinery show reported 

1,240,863 nsf of exhibit space, a 9.1% 

increase over 2010. Attendance grew an 

impressive 21.6% and topped the 100,000 

mark, the largest show-to-show increase 

in the history of the event. 

“The energy level among exhibitors and 

attendees was at an all-time high,” said 

Peter Eelman, IMTS vice president of exhibitions 

and communications. “The overall 

activity indicates we are entering a period 

of sustained manufacturing growth that 

will fuel economic prosperity.” 

Eelman reported brisk business on the 

show floor with an encouraging number 

of orders written on site. One company 

— MAG — bagged a $36 million order, 

Continued on page 26


Dashboard Snapshot – SEPTEMBER TRADE SHOW METRICS 

SPONSORED BY 

MONTHLY OVERVIEW: NET SQUARE FEET 

2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 

2012 

CONSOLIDATED QUARTERLY OVERVIEW 

Q1 

Q4 Q1 Q2 

2010 Q2 Q3 Q4 Q1 Q2 Q3 Q3 

2012 

10% 

10% 

5% 

5% 

Exhibitors 

0% 

0% 

NSF 

Attendees 

(5)% 

(2.2)% 

(5)% 

(10)% 

(10)% 

(15)% 

(15)% 

(20)% 

(20)% 

10% 

5% 

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 

2010 2011 2012 

p Backtracking. Exhibit space at September shows declined (2.2)% with smaller annual shows feeling 

the pinch. The huge non-annual shows, not included in the statistical analysis, performed well. 

MONTHLY OVERVIEW: EXHIBITORS 

2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 2012 

10% 

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 

2010 2011 2012 

p Fading to Flat. A ho-hum September 

brought the Dashboard metrics for Q3 

down about where they were a year ago. 

The metrics began losing steam after a 

fast start in Q1. 

CONSOLIDATED ANNUAL OVERVIEW 

0% 

5% 

Exhibitors 

(5)% 

(0.8)% 

0% 

NSF 

Attendees 

(10)% 

(5)% 

(15)% 

(10)% 

(20)% 

(15)% 

10% 

5% 


2010 2011 2012 

p Hanging in There. Exhibitors mainly stayed the course at trade shows in September, refl ecting 

only a modest decline of less than (1)% from the previous year. 

MONTHLY OVERVIEW: ATTENDEES 

2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 2012 

(20)% 

2010 2011 

p Onward and Upward. The year 2011 

as a whole showed a more defi nite direction 

with all three metrics on the upswing. 

Although growth was modest at best, it 

was indeed growth at a time when the 

trend was expected to be slow. 

© 2012, Trade Show Executive Magazine, Oceanside, CA 

0% 

(5)% 

(2.4)% 

(10)% 

(15)% 

(20)% 


p Less Travel. The crowds were (2.4)% lower at September shows this year compared to 2011. 

Excluding the big non-annuals, trade shows averaged 9,579 people per event. 


TSE DASHBOARD 

SPONSORED BY 

Itching to Go. Sales and enthusiasm were 

reported high at IMTS as buyers anticipated 

better days ahead for manufacturing. The proof 

was seen in a nice 9.1% increase in exhibit 

space, which topped 1 million nsf. 


which will no doubt encourage other 

exhibitors to sign up early for 2014. 

The show also included the launch of 

the co-located Industrial Automation North 

America, a joint venture between IMTS 

and Deutsche Messe AG that will be 

expanded in 2014. 

Catching a Wave 

Surf Expo continued to ride the growing 

popularity of the surfing lifestyle 

within the retail sector. A telling statistic: 

attendees came from 47 states and 67 

countries, many of them landlocked and 

not populated by masses of avid surfers. 

But Surf Expo is not limited to the riders 

of the waves. Vendors displayed products 

for skateboarding, waterskiing and leisure 

clothing, which contributed to a nice 

4.7% bounce in exhibit space to 215,000 

nsf. The exhibit floor included a whopping 

925 first-time exhibitors. 

“Cumulative attendance over three 

days topped 24,200 retailers, exhibitors, 

media and industry guests,” said Steven 

Fisher, senior buyer relations manager for 

Surf Expo. “Retail representation included 

47 states and 67 countries with strong 

growth from the international and 

western states markets.” 

Mining Jackpot 

MINExpo International rolls around once 

every four years and 2012 was worth the 

wait. The National Mining Association, 

the show owner and sponsor, and Hall- 

Erickson, Inc., the show management, 

reported the heavy-equipment show 

spanned 852,030 nsf of exhibit space 

in Las Vegas, a 46.7% increase over 

2008, a time when the industrial world 

was falling down a recessionary shaft. 

Four years later, there was a strong vein 

of optimism among exhibitors and industry 

leaders that the recovery was on track 

and the demand for coal and other raw 

minerals would continue, particularly 

in the developing world. 

Solid Sectors 

The solid performances by IMTS, MIN- 

Expo and Surf Expo helped put their 

respective industry sectors at the top of 

the September rankings. Manufacturing 

was the top sector followed by mining and 

sports. “The most exciting take-away from 

IMTS 2012 is what it says about the prospects 

over the next year,” Eelman said. 

Growth Leaders 

Not every annual show was in the doldrums. 

There were some annual events 

that reported improvements across the 

board when compared to their 2011 shows. 

• Interbike, No. 57 on the latest TSE Gold 

100, reported record attendance of 25,536 

and 7.6% growth of exhibit space to 320,536 

nsf. Attendance at the Outdoor Demo area 

was up 10%. “To say we are pleased with the 

2012 show would be an understatement,” 

said Managing Director Pat Hus. 

• SuperZoo, a member of TSE’s Fastest 50, 

continued growing. The pet industry 

exhibition reached 160,000 nsf, a 17.0% 

improvement over 2011. Exhibitors and 

attendance also increased more than 

10%. SuperZoo switches to a July date 

next year but will remain at the 

Mandalay Bay Convention Center. 

• Natural Products Expo East continued 

to build on the organic food industry’s 

growth. Exhibit space grew 6.8% to 

155,000 nsf and attendance was up 9.4% 

to 21,662. While still the smaller cousin 

of Gold 100 show Natural Products Expo 

West, the Baltimore exhibition drew a 


SPONSORED BY 

high-end crowd that included keynote 

speaker and organic guru Alice Waters. 

“What resonated with me was the message 

of community and integrity delivered by 

Alice Waters,” said Show Director Erica 

Stone. “These are the core values that drive 

the brands in the natural products marketplace 

and were reflected in attendance 

at this year’s show.” 

Top Cities 

Las Vegas hosted six Dashboard shows 

totaling 1,608,107 nsf. MINExpo and Interbike 

were the largest. Health + Fitness Business 

Expo was the smallest at 26,000 nsf. 

Chicago was ranked second with two 

shows — IMTS and BusCon — totaling 

1,297,893 nsf. Orlando hosted Surf Expo 

and Solar Power International but was a 

distant third with a total of 493,000 nsf. 

Next Month 

Look for reports on Gold 100 shows such 

as Pack Expo International in Chicago, 

which topped the 1,000,000 nsf mark 

and was expected to draw more than 

46,000 attendees. Late October is also 

synonymous with the SEMA Show and 

the AAPEX Automotive Aftermarket 

Products Expo. Other major shows that 

will appear in the Dashboard include 

GIE+Expo and the major cancer conference 

held by the American Society of 

Therapeutic Radiation & Oncology 

that is known simply as ASTRO. TSE 

Big Fish, Big Pond (top). Fish bowls were not 

for business cards or candy at SuperZoo. The 

growing pet industry show offered the latest 

accoutrements for dogs, cats and, of course, 

tropical fi sh. 

Pedaling Faster (right). Interbike reported a 

7.6% boost in fl oor space and record attendance. 

Interbike was part of an overall strong performance 

by Gold 100 shows in September. 

One in Every Garage (left). Here’s just one of 

the big-ticket machines hauled to Las Vegas for 

MINExpo. The quadrennial show bounced back with 

46.7% more fl oor space than recessionary 2008. 



Dashboard – SEPTEMBER TRADE SHOW METRICS 

SPONSORED BY 

BY CAROL ANDREWS, 

editor-at-large 

TOP MGMTS* 

• AMT - The Assn. 

for Manufacturing 

Technology 

• Hall-Erickson Inc. 

• Nielsen Expositions 

TOP CITIES* 

• Las Vegas 

• Chicago 

• Orlando 

*Based on total nsf 

GROWTH LEADERS 

• MINExpo Intl. 2012 

• SuperZoo 

• Intl. Manufacturing 

Technology Show 

TOP INDUSTRY 

SECTORS* 

• Manufacturing 

• Mining 

• Sports 

BENCHMARKS: 

AVERAGE GROWTH 

• NSF: (2.2)% 

• Exhibitors: (0.8)% 

• Attendance: (2.4)% 

September 2012 Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data 

SHOW INFORMATION 2012/2011 2012/2011 VARIANCE 2012/2011 VARIANCE 2012/2011 VARIANCE 2012 VS. 2011 

ASIS International Annual Philadelphia 227,500 3.9% 721 0.8% 19,506 (4.0)% Exhibitors showcased a wide array 

Seminar & Exhibits Orlando 219,000 715 20,319 of security solutions, and attendees 

ASIS International 

came from 86 countries. New this 

www.asisonline.org 

year was a career pavilion where 

attendees engaged with recruiters, 

universities and potential employers 

in the public and private sectors. 

BusCon Chicago 57,030 1.1% 143 8.3% 1,742 3.4% There were 793 unique companies 

Bobit Business Media Chicago 56,390 132 1,685 that participated as exhibitors or 

www.BusCon.com 

attendees. More than 60 of the latest 

buses were on display, allowing 

side by side comparisons. 

CEDIA Expo Indianapolis 188,590 (9.9)% 457 2.9% 16,913 (3.9)% The show had 92 new exhibitors. Of 

CEDIA Indianapolis 209,259 444 17,600 the total number of attendees, 15% 

www.cedia.net/expo 

were fi rst-time attendees at the show. 

Health + Fitness Las Vegas 26,000 (2.6)% 82 3.8% N/A N/A Exhibits featured innovations and 

Business Expo Las Vegas 26,700 79 N/A fi tness solutions for the specialty 


fi tness market. Show management 

www.healthandfi tnessbiz.com 

aggressively pursued the light commercial 

market for fi tness equipment 

and announced a move to the Mandalay 

Bay Convention Center in 2013. 

Hospitality Design Boutique Miami Beach 54,710 (19.3)% 355 (8.5)% 4,681 (20.7)% The show featured the best design 

Exposition & Conference Miami Beach 67,760 388 5,900 elements from exhibitors ranging from 


large manufacturers to small artisans. 

www.hdboutique.com 

Attendees included designers, 

architects, owners, operators, 

developers and specifi ers. 

HSMAI's MEET National Washington, DC 18,400 (27.3)% 153 (26.4)% 1,800 (21.6)% The show incorporated a successful 

[The Hospitality Sales Washington, DC 25,300 208 2,297 one-to-one meetings program on the 

& Marketing Assn. Intl.] 

show fl oor and reached new levels 

J. Spargo & Associates, Inc. of success with the TEEM UP Hosted 

www.jspargo.com 

Buyer Program. The show enjoyed a 

record number of senior level meeting 

planners and CMP attendees. 

IACP Annual Conference San Diego 172,000 (2.8)% 783 2.1% 14,313 0.6% The show provided education on 

and Exposition Chicago 177,000 767 14,223 the most pressing law enforcement 

Intl. Assn. of Chiefs of Police issues of the day. More than 200 

www.theiacpconference.org 

educational sessions were offered. 

Six pavilions showcased products 

and services for law enforcement. 

© 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105. 






SPONSORED BY 



Imprinted Sportswear Atlanta 14,800 (12.9)% 90 (10.9)% 2,414 CU The show switched to a new two-day 

Show - Atlanta Atlanta 17,000 101 N/A format with longer hours. 


www.issshows.com 

CU = Comparison Unavailable 

Imprinted Sportswear Ft. Worth 35,800 (0.3)% 177 2.3% N/A N/A Attendees were given the opportunity 

Show - Fort Worth Ft. Worth 35,900 173 N/A to win gift cards when they visited 


Booth Bingo sponsoring exhibitors. 

www.issshows.com 

Interbike Intl. Bicycle Expo Las Vegas 320,536 7.6% 810 12.5% 25,536 6.9% The show enjoyed substantial 

Nielsen Expositions Las Vegas 297,800 720 23,877 increases. Thousands of bicycle retail 

www.interbike.com 

stores and wholesale distributors 

attended the event. A popular feature 

of the show was the Outdoor Demo, 

which provided an opportunity to ride 

and demo the products that would 

later be seen at the show. 

International Manufacturing Chicago 1,240,863 9.1% 1,909 10.5% 100,200 21.6% The show enjoyed the strongest 

Technology Show Chicago 1137375 1728 82411 results in more than a decade, 

AMT - The Association for ('10) ('10) ('10) ('10) with the largest increase ever in 

Manufacturing Technology 

registration. Exhibitors and attendees 

www.imts.com 

came from 119 countries. Sold signs 

were seen on machines throughout 

the exhibit hall. IMTS also teamed 

with Deutsche Messe to co-locate 

the fi rst-ever Industrial Automation 

North America. 

Intl. Vision Expo West Las Vegas 179,341 1.9% 475 4.4% 12,077 (3.3)% A record number of show specials, 

Reed Exhibitions Las Vegas 176,030 455 12,491 new products, lines and launches 

www.visionexpo.com 

were key drivers for the show's 

success. Exhibitors from around the 

globe offered more than 600 show 

specials and 5,000 brands covering 

all aspects of eyecare, eyewear 

and accessories. 

Labelexpo Americas Rosemont, IL 184,100 7.9% 413 7.6% 14,335 12.3% The show featured more than 100 

Tarsus Exhibitions Rosemont, IL 170581 384 12,761 new product launches. 94 companies 

www.labelexpo-americas.com ('10) ('10) ('10) ('10) participated in the show for the fi rst 

time. At the close of the show, 81.4% 

of space for the 2014 edition was 

already rebooked. Material waste 

produced by live demos was 

recycled for making fuel pellets. 

MINExpo International 2012 Las Vegas 852,030 46.7% 1,868 45.4% 50,632 est. 33.3% The show attracted more than 

Hall-Erickson Inc. Las Vegas 580,970 1,285 37,996 861 new exhibitors and hosted 

www.Minexpo.com ('08) ('08) ('08) ('08) 26 international delegations through 

the U.S. Department of Commerce 

International Buyer Program. The 

show experienced tremendous 

growth, and for the fi rst time in its 

history, it occupied 12 exhibit halls. 

Modern Day Marine Quantico, VA 106,956 (14.7)% 469 (3.9)% N/A N/A Attendees gave personal input, 

Nielsen Expositions Quantico, VA 125,322 488 N/A including examples of their own 

www.marinemilitaryexpos.com 

combat experiences, directly to those 

who design and produce the world's 

defense equipment, systems and 

services. Show activities included an 

enlisted awards parade honoring 

distinguished Marines and sailors 

and a special by-invitation-only 

Report to Industry presented by 

Marine Corps general offi cers. 




SPONSORED BY 



Natural Products Expo East Baltimore 155,000 6.8% 1,112 8.3% 21,662 9.4% The show attracted a record number 

New Hope Natural Media Baltimore 145,180 1,027 19,808 of attendees and exhibitors from 

dba Penton Media 

more than 96 countries. More than 

www.expoeast.com 

36% of the exhibitors were new to 

the natural channel. 

NDTA Forum & Expo Anchorage 12,700 (13.0)% 92 (13.2)% 902 (16.4)% An estimated 75% to 85% of 

National Defense Phoenix 14,600 106 1,079 Defense Department senior leaders 

Transportation Association 

in non-tactical transportation and 

www.ndtahq.com 

logistics attended the event. 

Participants included military 

fl ag offi cers of all services, CEOs, 

presidents and senior executives 

for all modes of transportation 

and logistics. 

NECA Convention Las Vegas 70,200 4.6% 306 9.7% 5,411 16.7% This was NECA's largest trade 

& Trade Show San Diego 67,100 279 4,638 show and the largest new product 

National Electrical 

awards program to date. NECA 

Contractors Association 

Showstopper Awards exhibitors were 

www.necaconvention.org 

given a front and center location on 

the show fl oor to showcase new or 

groundbreaking products/services. 

Solar Power International Orlando 278,000 (15.7)% 900 (25.0)% 15,000 (28.6)% There were 200+ fi rst-time 

Solar Engergy Dallas 329,800 1,200 21,000 exhibitors. Exhibitors and attendees 

Trade Shows, LLC 

came from more than 100 countries. 

solarpowerinternational.com 

SuperZoo Las Vegas 160,000 17.0% 874 10.2% 13,725 est. 12.5% The show was streamlined and 

World Pet Association Las Vegas 136,800 793 12,197 divided into eight SuperZoo neighwww.worldpetassociation.org 

borhoods to help attendees fi nd what 

they were looking for quickly. Show 

highlights included professional 

grooming seminars and the International 

Groomer SuperShow Contest. 

Surf Expo - September Orlando 215,000 4.7% 855 3.1% 24,236 CU Attendance in 2012 was not 

GLM Orlando 205,300 829 11,701 comparable to 2011 because a 

www.surfexpo.com 

different method was used to 

calculate total attendance this year. 

The show featured many special 

events, including fashion shows, 

awards ceremonies, wakeboard 

demos, and skateboard contests. 

CU = Comparison Unavailable 

DASHBOARD ANALYSIS: Net SF of Exhibits Exhibitors Total Attendance 

Total 4,569,556 13,044 345,085 

(Sum of all fi gures submitted by show management) 4,221,167 12,301 301,983 

Adjusted Total 2,062,763 7,909 153,268 

(Excludes outliers and shows in which an 2,109,941 7,974 157,114 

apples-to-apples comparison is not possible) 

Averages 128,923 494 9,579 

(Based on Adjusted Totals) 131,871 498 9,820 

Percentage of Growth (2.2)% (0.8)% (2.4)% 

(Based on Adjusted Totals) 

COMING UP 

NEXT MONTH: 

A review of shows 

held in October 

© 2012, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105 


INDUSTRY ASSOCIATIONS 

Founded: 1906 

At-A-Glance 

ABM: Redefining B-to-B 


Membership: 200-plus business 

information and media companies that 

reach an audience of more than 100 

million professionals and represent 

nearly 4,000 print and online titles 

and 1,000+ trade shows, with more 

than $20 billion in annual revenues 

ABM Annual Conference: Held April 

29-May 2 in San Francisco, the 2012 

event attracted 220 attendees. The 

2013 event will be held April 28- 

May 1 at the Omni Amelia Island 

Plantation in Amelia Island, FL. 

Executive Forum: Scheduled for 

Oct. 22-23 at the Trump International 

Hotel & Tower in Chicago, the forum 

will focus on driving recurring revenue 

through paid content and business 

information models. 

Neal Awards: Established in 1955, 

the Jesse H. Neal National Business 

Journalism Awards recognize and reward 

editorial excellence in business 

media. The 59th Annual Neal Awards 

ceremony will take place on March 

12, 2013, in New York, NY. 

New York, NY – In the not so distant past, 

ABM (formerly known as American 

Business Media) represented business 

magazine publishers, an influential group 

focused primarily on print. Some might 

have even called the 106-year-old business 

trade association the old boys’ network. 

But as print declined during the recession 

and media channels continued to 

fragment in the digital age, ABM needed 

to reexamine the increasing array of 

business models available to the B-to-B 

industry and redefine its mission and 

membership accordingly. When Clark 

Pettit, president & CEO, took over two 

years ago, the association and the B-to-B 

industry had been sent into a tailspin. 

“It was pretty tough,” said Pettit, who 

has a strong corporate background that 

includes stints at Accenture, Accent 

Media Group and EMI Music. “It truly 

was the perfect storm. The growth of the 

Internet and new media, coupled with the 

financial collapse and a decade of overleveraging 

by many media companies, 

came together at the same time.” 

The Perfect Storm 

Legacy print media companies had to 

adapt by diversifying their revenues, 

adding new channels such as data, events, 

information, marketing services, video 

and social media. Face-to-face events 

and online revenue clearly represent the 

greatest growth potential for the industry 

and the association. 

Based on 2012 First Quarter numbers, 

ABM’s Business Information Network (BIN) 

Report released in June revealed that event 

revenue rose 1.5% while print revenue 

dropped (3.5)% in 2012, compared with 

the First Quarter of 2011. Trade print 

revenue saw a decline to $1.82 billion from 

$1.88 billion in the First Quarter of 2011, 

while trade event revenue rose from $2.94 

billion in the First Quarter of 2011 to $2.99 

billion during the same period in 2012. 

Since 2010, ABM has reversed a 

two-year decline in membership and 

implemented a strategic plan that is now 

delivering a compounded 22% annual 

revenue growth. How? “We’ve had to 

rethink what the industry is, where it’s 

going and how to help accelerate the 

adoption of a wide set of new business 

models while promoting and defending 

the broader industry,” said Pettit. “The 

association model is changing, and we 

are now very ROI-focused.” 

Continued on page 33 (behind insert) 


Association In Transition 

Today, ABM is aggressively embracing 

new channels for its members and 

educating them on how to generate new 

revenue. As one example, ABM produced 

a webinar on “Three Winning Mobile 

Strategies for B-to-B” in June. 

“In the B-to-B industry today, ROI decisions 

are complex,” said Pettit. “B-to-B 

information and media companies can’t 

simultaneously invest in, and be an expert 

in all platforms at once. Each company 

has to explore its unique differentiating 

strength, the fundamental ‘why’ of its 

business purpose. It’s ABM’s job to bring 

to its members the art of the possible.” 

To help its members identify what’s 

possible across platforms, the association 

is ramping up its investment in research. 

In addition to its BIN Report a recurring 

compilation of trade media sales data 

for B-to-B U.S. media companies, ABM 

released the 2012 Managing Profits Report 

in late May (see sidebar on right). 

“As an industry, we need metrics to 

determine effectiveness of B-to-B,” said 

Pettit. “How do we measure performance 

and the effectiveness of advertising, lead 

generation, paid content, subscriptions 

and buyer/seller transactions across all 

of these new channels?” 

ABM is reaching out to other 

associations and for-profit entities who 

represent these channels and forging 

strategic alliances both domestically 

and internationally. In the past year, 

ABM has announced strategic alliances 

with the Society of Independent Show 

Organizers (SISO), London-based 

Professional Publishers Association 

(PPA), Northwestern University, and 

the Custom Content Council (CCC). 

In July, ABM announced the launch of 

a new Events Council, chaired by Britton 

Jones, CEO, Business Journals Inc., and 

plans to have representation by SISO and 

the International Association for Exhibitions 

and Events (IAEE). “We want to 

work together in a way that doesn’t duplicate 

services but adds value in other key 

areas, such as integrated multi-platform 

business models, and also in the area 

of government affairs,” said Pettit. 

Indeed, governmental affairs and 

lobbying are key components of ABM’s 

Clark Pettit 

strategic plan. “It is critical that the B-to- 

B information and media industry has 

a loud and dedicated voice that provides 

defense, raises awareness of the valuable 

role we play in the economy and drives 

our legislative agenda,” said Pettit. 

“The association has expanded its 

government affairs scope beyond 

traditional issues, such as postal regulation, 

into new key areas such as privacy, 

data collection and use, licensing, and 

intellectual property in general,” he said. 

ABM also plans to hire full-time staff 

based in Washington, DC to spearhead 

further governmental affairs and industry 

promotion efforts. 

Looking Ahead 

According to ABM's latest BIN Report, 

the B-to-B industry rose from $24.7 

billion in 2010 to $26.5 billion in 2011, 1, 

an increase of 7.2%. While the B-to-B B 

industry overall has seen a nice recovery, 

the current economic situation still has 

many question marks. 

“The broader economic environment ent is 

still currently challenging, but I think the 

worst is behind us, as evidenced by housing 

and structural reform discussions 

beginning in Europe,” said Pettit. “Buildining 

vertical communities and providing 

expertise and solutions are what B-to-B 

is all about. These communities are 

harder than ever for marketers to reach. 

If we can offer intelligence and targeted ted 

campaigns that are worth paying for, 

the B-to-B business is ours to lose.” 

Reach Clark at (212) 661-6360 or c.pettit@ 

abmmail.com 

Managing Profitability 

Released in late May, ABM’s Managing 

Profi ts Report identifi ed several 

characteristics of successful event 

brands. “Driven by metrics across 

platforms, ABM wants to identify 

where members should invest and 

help them prioritize opportunities,” 

said Pettit. “Using research to make 

fact-based decisions is critical.” 

Here are two key trends: 

1Event profits rise when events 

are your primary business. 

The difference in profi tability is striking: 

Digital and print brands that run 

events — just not as their primary 

source of revenue — report profi tability 

is as low as 9% for events. But 

for event brands (those that derive 

50% or more of their revenue from 

events), overall event operating 

margin jumps to 49%. 

2Higher attendance doesn’t 

always increase profitability. 

While there is a clear correlation 

between increasing total revenue 

and increasing attendance, profi tability 

shows little to no correlation with 

attendance. The greater the number 

of attendees an event attracts, the 

less revenue per attendee the 

event produces. 


POWER LUNCH 


SPONSORED BY 

David 

Ingemie 

No Business Like Snow Business 

“If it has to do with snow sports, David Ingemie is the go-to guy to make it 

happen.” That quote from one of David’s associates gives a good insight into 

his outstanding career as president of the SnowSports Industries America 

(SIA). Since 1981, David has been one busy guy, lobbying on Capitol Hill, 

providing the latest winter sales figures or industry trends, discussing the 

SIA Snow Show, On-Snow Demos/Ski-Ride Fest, or the Sourcing Show. 

In short, he’s become the personification of the snow sports industry. 

David has been a snow sports enthusiast all his life, growing up in a small 

town in Massachusetts that placed great emphasis on winter sports. 

We conducted our Power Lunch as part of the Trade Show Executive Gold 

100 Awards & Summit at the Ritz-Carlton Washington, DC on October 4. 

BY BOB DALLMEYER, TSE columnist 

Photo by Amy Shank, Mattox Photography 


POWER LUNCH 

SPONSORED BY 

BOB: You are a very busy man, running 

the not-for-profit SnowSports Industries 

America (SIA) association. How much 

of your energy is spent organizing 

your successful SIA Snow Show? 

DAVID: At least 50% of my time is spent 

on the show, but that quickly becomes 

100% nearer the show date. We have 

20 people on staff here in the DC metro 

area and three people in the field, calling 

on members and prospects, providing 

updates on issues and legislation, etc. 

BOB: You moved the show to Denver 

three years ago — what was the rationale 

for that? How has the Denver location 

impacted the show’s performance? 

DAVID: It was time for us to rejuvenate 

the show, as we had been in one place 

for 37 years. We looked to the move to 

give us that shot of adrenalin, given all 

the consolidation that was going on in 

both the supplier and retail sides of the 

industry. Denver’s proposal made sense 

to us, both from a trade show standpoint 

and a snow sports perspective. We also 

get more media to cover the show since 

we are now located in snow country. 

BOB: Your sold-out 2012 show 

was a big success.? 

DAVID: We had 450 exhibitors, representing 

99% of all Alpine products, 95% 

of all snowboard products, and 100% of 

cross country equipment. They occupied 

334,650 net square feet, a 3.9% increase 

over 2011. As for attendance, the industry 

consolidation is all over and we had 

19,000 plus attendees at the show, a 1.2% 

increase. For the last ten years, we have 

measured buying power and we promote 

that over pure numbers as we feel it’s 

more representative: this year, attendee 

buying power was 80.7%, a 3.1% increase. 

BOB: What drove attendance to the 2012 

show and contributed to its success? 

DAVID: In 2011, we had record attendance 

since it was one of the best snow 

years in history. This past year was the 

worst snow year since 1969 and we still 

had record attendance because the retailers 

needed to meet with the principals 

of the exhibiting companies, not just 

their field reps, to discuss things such 

as extended credit. As a result, our suppliers 

extended their receivable dates 

another 90 days for our smaller retailers 

with credit challenges. 

BOB: How are things looking for this 

coming January in terms of exhibitors 

and registration? What innovations 

are you planning for the 2013 event? 

DAVID: All indicators are up. We’re adding 

several events, such as a Power Breakfast 

featuring Donna Carpenter with the 

Outdoor Industry Women’s Coalition and 

an International Research Forum seeking 

to develop a uniform definition of a snow 

sport participant. For example, we define 

a participant as anyone who is six years 

or older and spends one or more days on 

the snow. In France, it’s 18 years or older. 

In Australia, they count cars coming to 

a ski area and multiply the number by 

3.5 people per car. In addition, this global 

forum will focus on growing participation 

and sharing ideas from around the world, 

including social media. 

BOB: How about floor space for 2013? 

DAVID: Because we are a member-owned 

trade show, we offer space rates that are 

significantly lower than our competitors. 

Net square footage (nsf) is trending upwards, 

and last year, we contracted 10,000 

more nsf than the previous year. We are 

pretty maxed out in the building now, but 

with some shuffling and rearranging, we 

will be able to grow a bit more in 2013. 

Snow Team. David Ingemie (center) has a top-notch team directing the SIA from its suburban 

Washington headquarters. 

BOB: Tell me about the 

exhibitor package that you offer.? 

DAVID: Our basic package rate is $11 per 

sf for premium members and $13.25 per sf 

for standard members. Both rates include 

exhibit space, pipe and drape, booth ID 

sign, carpet, daily cleaning, insurance, 

a listing in the show app and exhibitor 

directory, and free Wi-Fi. We provide the 

list of media participants, and after the 

show, the attendee list. Exhibitors can also 

purchase prefabricated booths that include 

all of the previous plus the actual booth 

Continued on page 38 


POWER LUNCH 

SPONSORED BY 

POWER LUNCH 

SNAPSHOT 

DAVID INGEMIE 

Joined SIA in 1976 as marketing director; 

promoted to president in 1981 

• Developed Subaru Deduct-A-Ski program 

which offered incentives for existing skiers 

to trade in used equipment to charitable 

groups for a tax deduction; 

• Developed the Cross Country USA 

program encouraging urban development 

of cross-country ski centers; 

• Created high school assembly 

program promoting winter sports; 

• Helped create the SIA Ski 

Educational Foundation. 

Named executive director of the 

Mt. Washington Valley Chamber of Commerce, 

in North Conway, NH 1973 to 1976 

• Worked on Volvo Intl. Tennis Tournament, 

the Thermos National Amateur Freestyle 

Championships, and the Mt. Washington 

Valley International Bicycle Grand Prix. 

• Chairman of the New Hampshire Ski Area 

Operators Promotional Committee 

• Named Outstanding Young Man of 

America in 1975 by the Jaycees. 

Appointed director of marketing for 

Wachusett Mountain Ski Area from 

1969 to 1973 

Professional Affiliations: 

• Board of Directors for the Rails-to-Trails 

Conservancy in Washington, DC 

• Board of Directors for National Center 

for Bicycling and Walking 

• Board of Directors of the U.S. National 

Ski Hall of Fame and Museum 

• Board of Directors of the United Ski 

and Snowboard Association (USSA) 

• Board of Directors of the International 

Skiing History Association 

• Board of Directors of the 2015 World 

Championship Committee 

Education: University of New Hampshire, 

B.A. in General Studies 


structure. In addition, we offer a special 

drayage package for all those who ship 

their exhibits to the SIA warehouse. They 

receive 10% off the regular drayage rates. 

BOB: You mean you have 

your own warehouse? 

DAVID: Yes. It’s pretty simple: we needed 

a warehouse to store registration counters, 

special booths and other things 

critical for the show. So we bought a 

warehouse for our needs as well as for 

member exhibitors. Members pay a 

reduced storage fee. We can’t accommodate 

every exhibitor, but the lower price 

becomes a negotiating tool for members 

who have to use a different warehouse. 

We are a not-for-profit trade organization 

and our job is to produce the best show 

we can for the least amount of money. 

BOB: What was the rationale 

for launching the Sourcing Show? 

DAVID: This is a new show within the 

SIA Snow Show for 2013 and it starts the 

day before. Because the cost of sourcing 

suppliers has increased dramatically, we 

decided to put them all into one area and 

make it easy for our members. And with 

the Sourcing Snow, we will grow another 

15,000 to 20,000 nsf over last year. 

BOB: What are the On-Snow, 

Ski Ride Fest and Nordic Demo? 

DAVID: On the two days following our 

show, we go to the slopes at Winter Park 

Resort for the On-Snow and Ski-Ride Fest, 

and to Devils Thumb Ranch for the 

Nordic Demo. We have 4,000 people conducting 

demos and testing equipment. 

It’s a very exciting and popular event. 

BOB: What are some of the biggest challenges 

facing the snow sports industry? 

DAVID: We’re fortunate that our audience 

is a high income demographic, so we 

are not overly impacted by this economy. 

Our biggest challenge is with consolidation 

throughout the industry. There are 

also challenges with the buy-sell cycle 

for different segments of our industry: 

apparel would like the show in November 

and the hard-goods folks would like it in 

March. We hold the show in January, so 

these challenges are ongoing. 

BOB: I read this in the New York Times 

last week: the Arizona Snowbowl will 

become the first ski resort in the world 

to use 100% sewage effluent to make 

artificial snow. Members of the Navajo 

tribe say the snow will ruin sacred 

ground. Care to comment? 

DAVID: First, don’t eat yellow snow. Seriously, 

this water will be purer than the 

water in our taps. I respect the religious 

aspect of this and it’s not for SIA to get 

involved, as it is a local Arizona issue. 

BOB: How important is global participation 

to the success of your event? 

DAVID: Very important. Most of our 

member companies are global and we 

perform a lot of global research. In fact, 

we have euro and dollar columns on 

some of our economic reports. 

BOB: What are the key issues 

for the snow sports industry that 

you deal with on Capitol Hill? How 

much of your time does this require? 

DAVID: When we relocated to the Washington 

metro area in 1978, we were on 

the Hill frequently during the first 10 

to 15 years. Now we try to avoid the Hill 

and affect legislation in other ways, unless 

there is a major issue with customs, 

tariffs, consumer product safety, etc. 

BOB: Tell me about the challenges 

you faced when trying to incorporate 

snowboarding into the ski industry 

culture. Are both equally represented 

on the show floor today? 

DAVID: SIA was started in 1954 by 

iconic industry leaders, and if you read 

the minutes of those early meetings, you 

realize what can happen when super egos 

are let loose. When snowboarding came 

along, I was already an enthusiast. We put 

the major players together in a room and 

analyzed the potential if each camp went 

at it alone. In the end, intelligence and 

common sense prevailed and they realized 

that together they would be stronger and 

more successful. They are still separate 

in our show, but they play well together. 

BOB: Social media is integral to your 

marketing and communications package. 

Describe the various platforms you use.? 


SPONSORED BY 

DAVID: We’re on Facebook, Twitter, 

YouTube, Instagram, Flicker, Pinterest, 

and we have a highly successful blog, 

which we write for the trade and consumer 

sides. It’s amazing how much time 

we put into this: we have three people 

who work on this daily, but not always 

full time. We have a “Throw Back Thursday” 

where we post an old photo and ask 

followers to identify the person or the 

event — this has become wildly popular. 

BOB: The SIA association is very green 

conscious — tell me about your initiatives 

at the show and in the industry.? 

DAVID: We were one of the first to start 

recycling with our convention center. 

We don’t allow any paper in our press 

room; everything is digital. All of our 

signage is either reused or donated to 

local charities, art schools, etc. We also 

initiated a ski equipment recycling program, 

and in two years, we’ve collected 

over 500 tons of skis, snowboards and 

boots. We were instrumental in getting 

a $ 470,000 grant for a machine that 

compounds these products into a powder 

which may be then used as the core of 

skis or snowboards in the future. Once 

we can get this product utilized properly, 

we will expand it across the nation. 

BOB: What was your finest moment 

on the job in the last 36 years? 

DAVID: During the very first week 

on the job as SIA marketing director, a 

surprise snowstorm hit the Boston area 

where our offices were located. I called 

my boss and asked him to have his wife, 

who also worked in the office, to bring in 

her cross-country gear and clothing to 

work. She did, and I urged her to go into 

the middle of normally busy Route 1 in 

her ski gear. I took a picture of her “skiing 

to work” and sent the roll of film to 

the Associated Press. That photo of Toby 

DeRoches was everywhere overnight. 

BOB: What career decision, 

if you had the chance to do it 

over again, would you change? 

DAVID: Back in 1989, we merged the ski 

resorts and the suppliers together and I ran 

the group. It was the most difficult three 

years of my life. Luckily, I put a pre-nup 

Sleigh Bells Ring. David rings the opening cow bell for the 2012 SIA On-Snow Demo/Ski-Ride Fest 

at Winter Park Resort. 

agreement into the contract stipulating that 

any of the parties could bail out in three 

years. One of them did, ending the merger. 

BOB: What defines a 

successful show for you? 

DAVID: First, the results of the Attendee 

Buying Power Index is very important. 

Second, total service. We have an at-show 

mantra that we have to address every 

problem in 15 minutes and solve it in 

30. Making this consistently happen is 

critical. Third, the $30 million economic 

impact made by the SIA Snow Show on the 

Denver area. Fourth, we work very hard 

to extend the show’s life beyond the four 

days by using the content of the show 

and expanding its distribution through 

various mediums such as social media, 

TV shows and publications. 

BOB: What’s your prediction for 

face-to-face events in the next decade? 

DAVID: The more we are on smart phones 

and computers, the more we need the faceto-face 

and belly-to-belly experience to 

create a relationship with a real person. 

BOB: How did you get into this business? 

DAVID: When I was 12 or 13, I was skiing 

at a tiny ski area in Shirley, MA and I collided 

with a lady in the lift line and broke 

her poles. Her boyfriend tried to take my 

ski poles but I refused and we went to the 

retail store where the management was 

located. The manager, Norm LeTarte, gave 

the woman a set of ski poles and handed 

me a broom. I was so enthusiastic that he 

asked me to work for him in another store 

and my career was launched. FYI, I am 

still in contact with Norm today. 

BOB: Who were you mentors? 

DAVID: First and foremost my wife 

Nancy — we are married 43 years this 

month. Next, a gentleman named Jim 

Driscoll. I was teaching his children to 

ski and he suggested I look at other opportunities 

— the bigger picture. He gave 

me the encouragement and a formula to 

achieve what I ultimately set out to do. 

BOB: What do you value 

most in your associates? 

DAVID: Honesty and not being afraid to 

make a mistake if they try something new. 

BOB: What keeps you awake at night? 

DAVID: I am not a good sleeper, normally 

getting two to four hours of sleep a night. 

Even with the short amount of time I do 

sleep, there are nights when I get even 

less sleep, when I am fired up about 

developing new approaches and new 

ways to reinvent our show. 

Contact David Ingemie at (703) 556-9020 

or dingemie@snowsports.org 


Gold 

Trade Show Executive’s

AWARDS & SUMMIT: THE 2012 GOLD RUSH 

The preeminent trade show 

organizers in the U.S. were 

honored in Washington last month for 

the hard work and deft touches that 

made their exhibitions the biggest 

and best of 2011. 

Held October 3-5 at the Ritz-Carlton 

Washington, DC, the fifth annual Trade 

Show Executive (TSE) Gold 100 Awards 

& Summit saluted the 100 largest trade 

shows of the past year, and then singled 

out 14 events for their remarkable 

achievements in social media practices, 

green initiatives, global participation 

and economic impact. 

“Today’s leaders are working in a new 

economic and technological landscape,” 

said Darlene Gudea, president of Trade 

Show Executive Media Group. “The 

Gold 100 Awards & Summit gathered 

the best minds in the industry, not only 

to celebrate their triumphs in 2011 and 

2012, but to also lay the groundwork 

for new directions in 2013.” 

The 2012 Gold Gala was held for the 

first time on the East Coast and drew 

a record attendance of 182 delegates. 

“Holding the Gold 100 in Washington, 

DC and moving the event to a slightly 

later date enabled many leading organizers 

to participate for the first time,” 

said Diane Bjorklund, vice president of 

events. “We hosted 38 people who had 

not been able to attend in previous years 

due to schedule conflicts with their 

shows or their overseas counterparts.” 

BY HIL ANDERSON, senior editor and 

DANICA TORMOHLEN, contributing editor

2012 Gold Rush 

TRADE SHOW EXECUTIVE'S GOLD 100 AWARDS & SUMMIT RECAP 

David Loechner of Nielsen Expositions accepted the 

Grand Award for "Top Show Organizer" from John 

Schreiber and Judy Chambers of the Las Vegas 

Convention and Visitors Authority. 

Jim Kelly of PRG presented the Grand Award for "The Largest Annual Show" to the team from the International 

Consumer Electronics Show. (L-R) Kelly, Cindy Hoag, Laurie Lutz and Michael Brown. 

Advanstar’s star delegation accepted "The Largest 

Semi-Annual Show" award for MAGIC Marketplace. 

(L-R) Leslie Gallin, Tony Calanca and Tracy Harris. 


Megan Tanel (center) brought the Grand Award for 

"The Largest Show" home for CONEXPO-CON/AGG. 

TSE’s Danica Tormohlen and Bob Dallmeyer 

shared the moment. 

Once a Marine, Always a Marine. USMC vets Rick 

Simon, Jim Bracken and Charles Baisley reconnoiter 

the tactical situation at the Gold 100 Awards Gala. 


And The Winner Is…. 

During the Gold 100 awards dinner, each 

of the top sponsors “opened the envelope” 

and presented a trophy to the organizer 

who produced the largest show; drew the 

highest global participation; generated 

the highest economic impact; earned the 

“Marketing Genius Award;” built the 

“Greatest Show on Earth;” and more. 

Nielsen Expositions, the International 

Consumer Electronics Show (CES) and 

CONEXPO-CON/AGG were multiple 

Grand Award winners at the Gold 100 

this year. First-time Grand Award winners 

included Process Expo, Outdoor Retailer 

Winter Market, Enterprise 2.0 and techtextil. 

Each of the 14 honorees received a crystal 

trophy and the satisfaction of ranking 

among the very elite in a highly competitive 

awards program. Here is a look at 

the full list of winners: 

Top Show Organizer in No. of Shows: 


It was close, but Nielsen Expositions took 

the Grand Award for producing eight Gold 

100 shows in 2011: two ASD Las Vegas 

events; two Outdoor Retailer Markets; Global 

Shop; Interbike; the KBIS - Kitchen and Bath 

Industry Show; and Hospitality Design Expo. 

Largest Trade Show: 

CONEXPO-CON/AGG 

CONEXPO-CON/AGG is held once every 

three years and always makes a big 

impression. The construction-equipment 

expo, organized by the Association of 

Equipment Manufacturers, spanned 

more than 2.2 million net square feet and 

drew nearly 120,000 registered attendees. 

Largest Semi-Annual Trade Show: 

MAGIC Marketplace 

MAGIC is no illusion. Advanstar turns 

Las Vegas into the fashion capital of the 

world twice each year. Last year’s February 

and August shows were both well above 

800,000 net square feet. As they say about 

hemlines, how much higher can they go? 

Largest Annual Trade Show: 

International CES 

It wouldn’t be January in Las Vegas 

without the International Consumer Electronics 

Show (CES) turning The Strip into 

a giant celebration of the latest gadgets 


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Chris Brown (right) of the National Association 

of Broadcasters accepts the "Marketing 

Genius Award" from (L-R) Gregory O’Dell 

of Events DC and TSE’s Darlene Gudea. 

In one of the most competitive categories, the "Best Use of 

Technology" award went to UBM Enterprise 2.0. (L-R) Steve 

Anderson and Christie Greenleaf of Freeman, Martin Dye 

of UBM Canon and Hil Anderson of TSE. 

John Gallagher (center) accepted the "The Leading Brand Worldwide" Grand Award for Messe Frankfurt and 

its techtextil portfolio. Joining John were (L-R) Hil Anderson of TSE, Tammi Runzler of Visit Orlando, TSE’s 

Kathleen Maloney and Kathleen Canning-Glassman of the Orange County Convention Center. 


and devices. CES topped 1.6 million net 

square feet, which is particularly impressive 

since consumer electronics are 

getting smaller every day. 

Fastest-Growing Gold 100 Show: 

PROCESS Expo 

Process Expo really hit its stride in 2011. 

The mega show spanned 231,350 net 

square feet last year, which was more 

than double the previous show . . . and 

that was after they parted ways with 

their previous co-location partner! 

Top Show Brand in 

Number of Shows Worldwide: 

techtextil 

Messe Frankfurt has woven an impressive 

global network of eight trade shows 

under the techtextil brand. Three of 

them are held in China and others run 

in Germany, India, Mexico, Russia and 

the United States. 

Show That Generated the 

Highest Economic Impact: 


The crowds and overall buzz generated by 

the International Consumer Electronics Show 

are the envy of every trade show manager 

and city in the world. Nearly 150,000 

buyers and sellers jammed The Strip in 

2011 and anteed up a $158 million economic 

impact [non-gaming revenue] 

into the Las Vegas economy. 

Darrell Baker and Brien Zamperetti of Choose 

Chicago presented "The Fastest-Growing Show" 

Grand Award to David Seckman (right) of the Food 

Processing Suppliers Association for the tremendous 

growth of Process Expo. 

Charles Baisely (center) of Nielsen Expositions Military 

Group stepped in to accept "The Greenest Show" 

Grand Award on behalf of Nielsen's Outdoor Retailer 

Winter Market. TSE’s Darlene Gudea (left) and 

Diane Bjorklund did the honors. 

Marian Bossard (center) accepted "The Best Use 

of Social Media" Grand Award for the American 

International Toy Fair. Philadelphia’s Russell Kice 

(left) and Kevin Richards presented the award 

for the Toy Fair’s “Play Happens” game. 




Show with the Highest 

Global Participation: 

CONEXPO/CON-AGG 

No other show on the Gold 100 drew such 

interest: one out of every four attendees at 

CONEXPO-CON/AGG hailed from other 

countries but the universal language 

was “construction.” 

Show with the Best Use of Technology: 

UBM’s Enterprise 2.0 

United Business Media not only embraced 

technology at its Enterprise 2.0 conference, 

it jumped in with both feet. Enterprise 2.0 

covered the whole social media world by 

using Facebook, YouTube, Twitter, Flickr, 

custom e-mail tools and the latest smartphone 

appli-cations to create what UBM 

called a true social atmosphere. 

The Greenest Show: 

Outdoor Retailer Winter Market 

The concept of carbon offsets may sound 

complicated, but Nielsen Expositions mastered 

the program by making it a cornerstone 

of its Green Steps plan at the Outdoor 

Retailer Winter Market. The goal was to 

make the show carbon neutral by encouraging 

exhibitors to pitch in for carbon-offset 

purchases from green-energy suppliers. 

plus an Honorable Mention: 

Natural Products Expo West/Engredea 

New Hope Media continues to build the 

Natural Products Expo brand and its ecofriendly 

reputation with a laser-like focus 

on sustainability issues. These ranged from 

using alternative fuels in all shuttle buses to 

replacing traditional print directories with 

digital versions. It was the show’s fifth straight 

Grand Award in the Green category. 

Marketing Genius Award: 

Chris Brown, Executive VP of Conventions 

& Business Operations, NAB 

The breathtaking pace of change in the 

broadcasting industry draws an eager 

exhibitor and attendance base but it also 

forces the NAB Show to adapt to industry 

needs at a rapidly increasing tempo. NAB 

has created a “central intelligence agency” 

of sorts which drills deeply into the broadcasting 

industry to gather knowledge and 

preempt pending shifts in the marketplace; 

create personal alliances with constituencies 

critical to the NAB Show; and 

insure their needs are addressed. Developing 

and marshaling all of this information 

is one of the many impressive accomplishments 

of Chris Brown. His success underscores 

the importance of implementing 

creative marketing ideas to adapt to a 

rapidly changing business world. 

Best Use of Social Media: 

American International Toy Fair 

Getting around in New York is no game, 

unless it’s Toy Fair Week and you are 

 

 

 

 

 

 

 

 

 

 

 

 




Phil McKay of nGage Events tees off on the fi nal hole of the golf tournament at Belle Haven Country Club. 

Now We’re Cookin’. Former White House chefs hosted show organizers and sponsors at the Gold 100 Mixology 

Challenge and Lunch. The contest to create the best original cocktail was a highlight. 

The winners were all smiles as they aced the Mixology Challenge. (L-R) Jay Tokosch of Core-apps, Rose Dubrovich 

of onPeak, Sam Spadavecchia of CMAC, TSE’s Carri Jensen and Jim Kelly of PRG. 



equipped with “Play Happens – The 

Game.” The American International Toy Fair 

created this community-building game 

based on social media. It connected the 

entire toy community and the city by turning 

Manhattan into a living board game. 

The Greatest Show on Earth: 


Size does not matter when it comes to 

this Gold Grand Award. It’s all about 

substance, from global participation to 

green initiatives to innovative new show 

management techniques. The International 

Consumer Electronics Show has proven its 

mettle year after year as one of the top-tier 

exhibitions in the world. Not only does 

CES draw big international crowds and 

an army of global exhibitors, the show 

has also carved out a strong reputation in 

implementing innovations in trade show 

management, global marketing, registration 

technology and social media. 

Out and About 

With a leading cast of the “Who’s Who” 

in the trade show industry, networking 

takes center stage. Gold 100 facilitated 

that process by creating a congenial 

atmosphere of special events: 

• The Mixology Challenge & Lunch hosted 

by former White House chefs Patrice 

Olivon and Roland Mesnier ended with 

the creation of the Thyme Bomb by five 

Gold 100 delegates [see page 46]. Their 

masterpiece was a refreshingly potent 

herb-laced signature cocktail enjoyed 

during the Gold Awards reception. 

• The annual Gold 100 Golf Classic hosted 

a busload of devotees at the historic 

Belle Haven Country Club on the banks 

of the Potomac, not far from George 

Washington’s Mount Vernon estate. 

The team of Brian Tully, Greg O'Dell, 

Frank Grace and Patrick Langdon turned 

in the low score and secured 19th-hole 

bragging rights for the year. 

• The Good as Gold Opening Reception 

welcomed returning attendees and newcomers 

at Vidalia, a five-star restaurant 

that ranked No. 8 on Washingtonian 

magazine’s list of The Top 100 Restaurants 

in Washington, DC. 




The teams from Advanstar and Las Vegas celebrate MAGIC's success one of the nation’s largest trade shows. (L-R) 

Leslie Gallin and Tony Calanca of Advanstar, Craig Erlanger and Judy Chambers of the Las Vegas Convention 

and Visitors Authority, and Advanstar’s Tracy Harris. 

The crowd at the post-Gala afterglow got in some fi nal 

networking, (L-R) Michiel Glunt and Patrick Langdon 

of Solar Energy Trade Shows, LLC, and Tracy Garcia 

of the Institute of Food Technologists. 

David Dubois (left), the new president of IAEE, 

got acquainted at the opening reception with 

Bob Dallmeyer of TSE. 

Richard Einhorn (left) of Production Transport talks shop with 

Megan Tanel and Dennis Slater of the Association of Equipment 

Manufacturers at the reception prior to the Gold 100 Gala. 

Claudia Flowers (left) of American Business 

Media and Kimberly Hardcastle-Geddes 

of Marketing Design Group plunged into the 

networking whirl at the opening reception. 

The opening reception provided a forum for good conversation. A cozy 

strategic spot was occupied by Sam Lippman, SMG’s Gregg Caren, 

TSE’s Irene Sperling and Doug Ducate of CEIR. 

Tom Shimala of RSNA, Cherif Moujabber of Creative 

Expos and Charles Baisely of Nielsen Exposition's 

Military Group catch up at the welcome reception. 

Jeff Portman of AMC, Inc. and 

Rochelle Burt of Lightfair are all smiles 

as the Gold 100 gets under way. 




Hollywood’s Michael Villani returned as master of ceremonies 

for the Gold 100. Villani kept the proceedings 

on course and on time with his usual aplomb. 

The New Business Models session tackled the tricky 

issue of pricing. Jochen Witt (R) of JWC led the presentation 

that also included Reed’s Nancy Walsh and Gene 

Sanders of SPI, the Society of the Plastics Industry. 


Different Kind of Keynote. Author Scott McKain 

spoke about the art of differentiation and keeping trade 

shows unique and a cut above the competition. 

Jason McGraw of InfoComm takes part in the audience 

give-and-take. Questions and comments from 

the fl oor added to the quality of the Gold 100 Summit. 

Gary Shapiro of the Consumer Electronics Association (left) moderated the popular “Burning Issues” panel. 

He was joined by (L-R) Roger Dow of the U.S. Travel Association, Peter MacGillivray of SEMA, Britton Jones 

of Business Journals, Inc., and Kerry Gumas of Questex Media Group. 


Panels of Peers 

Every year, TSE brings in a solid roster 

of speakers who are at the forefront of 

the trends and challenges shaping the 

exposition industry. The November 

presidential election, the sputtering 

economy and the art of keeping trade 

shows at the top of their game were a 

common thread in most sessions. 

• Keynote: Scott McKain, commentator, 

former CBS anchor, and author of The 

Collapse of Distinction, opened the Gold 100 

Summit with a warning that “familiarity 

breeds complacency.” Customers will 

take you for granted if you take them for 

granted, he said. Ask yourself, “What is it 

about this year’s event that makes it compelling 

for a person to attend, given the 

hectic world and crowded marketplace?” 

Once you develop the “high concept,” 

McKain urged the Gold 100 delegates to 

drive home that point repeatedly in every 

contact with their customers. “Mindshare 

precedes market share,” he emphasized. 

• New Business Models: Jochen Witt, 

president of JWC and a past chairman of 

UFI, moderated the session on new pricing 

strategies. He said three levers influence 

profit: cost, volume and price. “Pricing is 

the most important profit improvement 

lever,” he noted. “By increasing your price 

5%, you can often increase your profits 

as much as 50%.” He further noted that 

price differentiation is important because 

customers like to have choices. 

Nancy Walsh, executive vice president 

of Reed Exhibitions, noted that Reed is in 

its second cycle of Choice Pricing, which 

assigns different prices for booth space 

based on location and other factors. She 

presented a case study on a revamp of 

booth pricing for a show that resulted 

in a 9.5% increase in revenue. 

Gene Sanders, senior vice president of 

SPI, the Society of the Plastics Industry, 

briefed the crowd on SPI’s online budget 

calculator, which enables exhibitors 

to quickly figure out their expenses for 

exhibiting at NPE. The three biggest ticket 

items are exhibit space, material handling 

and utilities, and the budget calculator 

helps them avoid sticker shock when 

they receive their invoices. 




Rick McConnell of Hanley Wood joins the discussion 

from the audience. A free exchange of ideas and experiences 

rounded out the points made by the speakers. 

The panel for the “Trending & Spending” session covered the economic outlook for the nation and the exhibition 

industry. (L-R) TSE’s Frank Chow, Aaron Bludworth of Fern Exposition and Event Services, moderator Darlene 

Gudea of TSE, Chris Brown of the National Association of Broadcasters and Pat Fallon of CompuSystems. 

David Ingemie (right) of the SnowSports Industries America (SIA) was the guest of honor for the “Power 

Lunch” session hosted by TSE’s Bob Dallmeyer (left). David talked about his long run as head of the thriving 

SIA Snow Show. 

Rod Alberts of the North American International Auto 

Show talked about strategies for consumer-oriented 

shows that could be adapted for b-to-b trade shows. 

Cherif Moujabber of Creative Expos kept the ball 

rolling in the “Around the World in 45 Minutes” session. 

Cherif and other organizers shared their experiences 

in entering the international market and staying there. 

Grand Finale. It wouldn’t be a trip to Washington without some political jokes. The Capitol Steps left them laughing 

with an election-year look at the state of the union. 





• Burning Issues: The popular audienceparticipation 

panel led by Gary Shapiro, 

president & CEO of the Consumer 

Electronics Association, zeroed in on 

pesky issues such as air-travel woes and 

visa processing. There were also concerns 

voiced about the post-election regulatory 

and tax environment in the U.S. 

Britton Jones, CEO of Business Journals, 

Inc., characterized the beginning of 

the year as promising, but then consumer 

confidence faded into the “Spring of 

Disconnect.” He noted, “While economic 

indicators improved, it didn’t feel like 

growth would last.” He noted that even 

though the economy is fragile, there are 

still many opportunities. “Corporate 

holdings are three times the size of the fiscal 

stimulus package,” Jones pointed out. 

“We need to develop markets and 

create opportunities where demand exists, 

regardless of the macroeconomics,” 

said Kerry Gumas, president & CEO of 

Questex Media Group. Peter MacGillivray, 

vice president of events for SEMA, 

saw signs of some optimism, with trade 

show participation growing and ROI 

on the increase. 

Roger Dow, president of the U.S. Travel 

Association, said the USTA is intent on 

increasing visa waiver countries and decreasing 

visa wait times. Noting that the 

USTA is now 500,000 members strong, 

he said he would like everyone to sign 

up their staff and members to participate 

at the grassroots level at signmeup@ 

ustravel.org. “I promise I won’t ask you 

for money, but if something is threatening 

the trade show and travel industry, I 

will let you know about the problem and 

you can contact your congressman. You 

have more clout.” 

• Trending & Spending: TSE Chief Economist 

Economist Frank Chow confirmed 

the recovery was still poking along at 

a frustratingly slow pace with ominous 

slowdowns in manufacturing and household 

income. 

Despite the slow economy, TSE’s 

Exposition Forecasting Board predicted 

the trade show industry would end the 

year with revenue growth of about 5%. 

“The Gold 100 shows proved to be more 

venerable than trade shows in general. 

Net square footage led the way with a 

3.7% uptick compared to the modest 

growth of 1.6% for trade shows across 

the board,” said Darlene Gudea, president 

of Trade Show Executive Media Group. 

Medical shows have been in a rut for the 

past six quarters, she pointed out. 

Aaron Bludworth, president of Fern 

Exposition & Event Services, believes 

trade show growth will continue, although 

slowing from last year’s relatively strong 

bounce. He said the rate of growth will 

depend on four factors whose outcome is 

much harder to predict: election results, 

stability in Europe, tensions in the Middle 

East and the fiscal cliff. “Some combinations 

of these factors can move the needle 

one way or the other,” he said. 

• Power Lunch: David Ingemie, president 

of SnowSports Industries America 

(SIA) was the on-stage guest of TSE 

columnist Bob Dallmeyer. 

Despite the challenges of holding a 

trade show in Denver in the middle of 

Winter, the SIA Snow Show has grown 

to 49th on the TSE Gold 100 and is the 

leading show for the skiing and snowboarding 

industry. 

Ingemie told Dallmeyer and the crowd 

the personal contact provided by trade 

shows was more important than ever as 

the blizzard of information on the Internet 

continues to grow. “The more that 

we are on our smart phones and other devices, 

the more important ‘belly-to-belly’ 

and eyeball-to-eyeball becomes,” he said. 

• Consumer Show Powerhouses: 

Closed-door trade shows can take some 

tips from consumer-oriented events. 

Greg Topalian, senior vice president 

of Reed Exhibitions’ Pop Culture division, 

said the line between B-toB and B-to-C 

was becoming fuzzier and attendees for 

both types of events were as interested 

on the overall experience of a show as 

they were the products and education 

offered. “Your attendees are satisfied 

with the show, but are they telling their 

friends about you?,” asked Topalian, who 

oversees NY Comic Con and other Reed 

events that cater to the consumer segment. 

“Are they in love with your show?” 

Rod Alberts, executive director of the 

North American International Auto Show, 

said the recessionary speed bump that 

jarred the auto show in 2008 was a catalyst 

for a revamp that aggressively courted 

attendance and media coverage, resulting 

in bigger crowds and valuable buzz from 

the auto industry and the media. Alberts 

traced the steps he took in rebuilding the 

show from working with exhibitors oneon-one, 

intriguing the media, courting 

then-president Bill Clinton to make an 

appearance, and landscaping the show 

floor with a forest, waterfall and other 

nature scapes to reflect the excitement 

of travel by car. “Success begins at the 

edge of your comfort zone,” he said. 

• Around the World in 45 Minutes: The 

final discussion of the day focused on the 

progress U.S. organizers are making in the 

sometimes daunting international market. 

Show organizers, led by well-travelled 

moderator Cherif Moujabber, president 

& CEO of Creative Expos & Conferences, 

said the rest of the world, Asia in particular, 

was less mysterious these days but still 

challenging. “I don’t think there is any 

one market that is easy,” said Ned Krause, 

president & CEO of E.J. Krause & Associates, 

Inc., speaking from the audience. 

Some Gold 100 organizers have not 

ventured into geo-cloning their events 

overseas but court the international 

market by bringing overseas buyers and 

exhibitors to their domestic events. “We 

had 80 countries represented at our last 

show compared to 30 in the late 1990s. 

We targeted the ‘low hanging fruit’ such 

as Canada and Mexico early on to get 

some early wins and build on that,” said 

Chris Nemchek, senior vice president of 

membership & exhibitions for the National 

Association of the Specialty Food Trade. 

Heading West 

The Sixth Annual Gold 100 Awards & Summit 

rotates back to the West coast and 

will be held September 18-20, 2013, at 

the St. Regis Monarch Beach Resort, 

Dana Point, CA. Save the dates! 

Reach Darlene Gudea at (760) 630-9107 

or dgudea@tradeshowexecutive.com 


CROSSWORD 

Can You Solve the TSE Word Search Puzzle? 

It's our fifth year of trying to stump the 

readers of Trade Show Executive (TSE) and 

the attendees of Expo! Expo!, so this year, 

TSE decided to shake things up a bit with 

the TSE Word Search Puzzle. Can you find 

the 12 words that comprise the “Top 3” 

list in four different categories? To help 

you out a bit, the starting letter for 

each answer is in a green boldface font. 

We also circled the first answer to get 

you started, but that's it, now you are 

on your own. . . 

Clues 

Top 3 General Service Contractors 

• Freeman 

• Global Experience Specialists GES 

• Fern Exposition and Event Services 

Top 3 Trade Shows of 2011 in Net SF 

• CONEXPO-CON/AGG 

• International CES 

• ICUEE 

Top 3 Convention Centers 

in the U.S. in Prime Exhibit Space 

• McCormick Place 

• Orange County Convention Center 

• Las Vegas Convention Center 

Top 3 Materials from 

Trade Shows that Get Recycled 

• Paper 

• Plastic 

• Carpet 

Submit Your Entry 

Once you solve the puzzle, bring it 

to Trade Show Executive's Booth 1109 

or to the puzzle sponsor, Fern Exposition 

& Event Services, at Booth 321 before 

4:00 pm on December 5th. Whoever 

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CONVENTION CENTERS 

COMFORTABLE 

confines 

Smaller Convention 

Centers Can 

Make Your Show 

a “Big Fish” 

BY SANDI CAIN, news editor 

and CARRI JENSEN, manager of directories 



Exhibition Facility Snapshot 

Oceanside, CA – Anyone who has attended 

a trade show or conference in North 

America likely has a nodding acquaintance 

with the biggest facilities in North 

America. But they’re equally likely to have 

spent time in one of the 173 Tier IV 

convention centers in the region with 

prime exhibit space ranging from 50,000 

square feet (sf) to 124,999 sf. That group 

represents 57% of the North American 

venues listed in the most recent edition of 

Trade Show Executive’s World’s Top Convention 

Centers (WTCC), published in June. 

Prime exhibit space at these 173 centers 

totals 13,828,089 sf. A total of 81% of that 

space is in the U.S. at 140 facilities. Mexico 

has 13% of the space in 22 facilities, while 

Canada claims 6% in 11 facilities. 

Convention centers that 

rank in the smaller-sized 

category are primarily in 

smaller cities or are on 

the outskirts of major 

metropolitan centers. 

Managers of such centers 

have a competitive 

advantage in attracting 

appropriately-sized events 

to their facilities. 

As noted in the 2012 WTCC, convention 

centers overall are trending toward an 

increase in flexible space, which typically 

converts some prime exhibit space into 

space for variable uses. Such moves may 

improve a center’s prospects for certain 

types of business, but reduces prime 

exhibit space, defined as space dedicated 

specifically for exhibits. As a result, a 

few centers previously listed with at least 

50,000 sf of prime space have fallen beneath 

that threshold and are not included. 

The average square footage of prime 

exhibit space for North American facilities 

is 79,931 sf. The facilities that rank 

closest to that average size offer 80,000 

sf of prime exhibit space. These include: 

Boca Raton Resort & Club in Boca Raton, 

FL; El Paso Convention & Performing 

Arts Centers in El Paso, TX; Fredericksburg 

Expo & Conference Center in 

Fredericksburg, VA; Gillette Stadium in 

Foxborough, MA; South Pointe Hotel 

& Casino in Las Vegas; and Town & 

Country Resort & Convention Center 

in San Diego. 

Convention centers that rank in the 

smaller-sized category are primarily in 

smaller cities or are on the outskirts of 

major metropolitan centers. Managers 

of such centers have a competitive 

advantage in attracting appropriatelysized 

events to their facilities. 

“Show organizers are looking for the 

best value right now,” said Shura Garnett, 

regional vice president for Global Spectrum 

who also oversees the St. Charles 

Convention Center in St. Charles, MO. 

“Our competitive advantage (in St. 

Charles) is that we’re more affordable 

than downtown (St. Louis) due to more 

flexible work rules,” she said. Garnett 

said such flexibility is attractive to organizers 

across the board, but convention 

centers also need to take into account 

the needs of vendors, guests and the 

workforce in addition to client needs. 

Compact centers are thriving in other 

regions, too. Northeast of Atlanta, the 

Gwinnett Center in Duluth gets significant 

business from small to mid-sized 

state associations and consumer shows, 

according to Lisa Anders, executive 

director of the Gwinnett Convention 

and Visitors Bureau, which operates the 

Gwinnett Center. “We’re seeing a slow 

resurgence of corporate events,” Anders 

said. Among those are auto shows and 

corporate training events. Gwinnett 

Center expects more growth after a new 

300-room connected headquarters hotel 

opens. It’s set to break ground next year. 

“That’s our missing piece of the pie,” 

she said. “We can compete on service, 

location and amenities but have had no 

attached hotel.” 

In New York, the Rochester Riverside 

Convention Center is among 18 centers 

on the list of smaller-sized venues with 

50,000 sf of prime exhibit space. It has 

seen a resurgence of corporate business 

13 % 

6 % 

81 % 

Convention Centers with less than 

125,000 sf of Prime Exhibit Space 

There are 173 convention centers 

with prime exhibit space ranging 

from 50,000 sf to 124,999 sf in the 

U.S., Canada and Mexico. Here is 

the breakdown: 

140 in the U.S. or 81% 

11 in Canada or 6% 

22 in Mexico or 13% 

4 % 

57 % 

13 % 26 % 

North American Facilities by 

Amount of Prime Exhibit Space 

Of the 305 convention centers in 

North America listed in the WTCC: 

12, or 4% are in the Tier I 

Millionaires Club (1,000,000+ sf) 

41, or 13% are Tier II Mega 

Facilities (350,000 sf – 999,999 sf) 

79, or 26% are Tier III Mid-Sized 

Facilities (125,000 sf – 349,999 sf) 

The 173 Tier IV Smaller Facilities 

(50,000 sf – 124,999 sf) make 

up the highest percentage, 57%. 




20 % 57 % 

of the 305 facilities 

of the North 

American venues 

listed in the WTCC 

are centers with 

less than 125,000 

square feet of prime 

exhibit space for a 

total square footage 

of 13,828,089. 

82 % 

of the North 

American venues 

with less than 

125,00 square feet 

of prime exhibit 

space are located 

in the U.S., which 

accounts for 

11,290,668 sf. 

The average square footage of prime exhibit space for North American facilities 

it 

ie 

listed in TSE’s 2012 directory of the World’s Top 

Convention Centers is 79,931. 

Six facilities best represent the average square footage otag 

for smaller- 

lersized 

venues, with 80,000 square feet (sf). These facilities include: 

• Boca Raton Resort & Club in Boca Raton, FL 

• El Paso Convention & Performing Arts Centers ers in 

El Paso, TX 

• Fredericksburg Expo & Conference e Center er 

in Fredericksburg, eric 

rg, VA 

• Gillette Stadium in Foxborough, MA 

• South Point Hotel & Casino in Las Vegas, NV 

• Town & Country Resort & Convention Center er in San Diego, CA 

The median prime exhibit space for the 

North American 

facilities listed is 78,500 sf. The only facility ity that 

matches 

the median is Prime F. Osborn III Convention Center 

in Jacksonville, FL. 

There are 18 facilities that represent the 

mode exhibit space for the North American 

venues on the list, with 50,000 square feet. 

listed in TSE’s 

2012 directory 

of the World’s Top 

Convention Centers 

(WTCC) are 

smaller facilities. 

this year, according to Executive Director 

Joseph Floreano. “They’re not spending 

like they used to, but the events are 

strong,” he said. Floreano said Rochester 

still benefits from its corporate base of 

companies such as Bausch & Lomb, and 

the reinvented Xerox and Kodak, as well 

as medical business related to the university 

there. Convention center officials 

are confident enough that they’re in the 

planning phase for interior upgrades 

and a proposal for a major expansion. 

Convention centers overall 

are trending toward an 

increase in flexible space. 

Such moves may improve 

a center’s prospects for 

certain types of business, 

but reduces prime 

exhibit space, defined 

as space dedicated 

specifically for exhibits. 

Recent economic conditions have put 

a damper on many expansion projects 

and new facilities. The only new 

facility that qualified for this 

report last year was the 

Renaissance Colorado 

Springs, which now 

has been postponed 

indefinitely. 

No new facilities 

qualified this 

year, but one in 

this size range, the 

Connecticut Expo 

Center in Hartford, 

has closed. 

Reach Shura Garnett at 

(636) 669-3000 or slindgren@ 

stcharlesconventioncenter.com; 

Lisa Anders at (770) 814-6044 or landers@ 

gcvb.org; Joseph Floreano at (585) 232-7200 

or jfloreano1@rrcc.com 



Tier IV Exhibition Facilities: United States 

Exhibition Facility Prime Exhibit Space (sf) Location Web Site 

1. Duluth Entertainment Convention Center 120,000 Duluth, MN www.duluthconventioncenter.com 

2. Knoxville Convention Center 119,922 Knoxville, TN www.kccsmg.com 

3. Rushmore Plaza Civic Center 119,000 Rapid City, SD www.gotmine.com 

4. Nashville Convention Center 118,675 Nashville, TN www.nashvilleconventionctr.com 

5. Seaport Boston Hotel 118,000 Boston, MA www.seaportboston.com 

& Seaport World Trade Center 

6.* Charleston Area Convention Center 115,000 Charleston, SC www.charlestonconvention.com 

7.* Hilton Chicago 115,000 Chicago, IL www.hiltonchicagohotel.com 

8.* Ontario Convention Center 115,000 Ontario, CA www.ontariocc.com 

See our ad on page 57 

9. Tucson Convention Center 114,000 Tucson, AZ www.tucsonconventioncenter.org 

10. Springfi eld Exposition Center 112,000 Springfi eld, MO www.springfi eldexpo.com 

11. Arizona Exposition & State Fair 111,000 Phoenix, AZ www.azstatefair.com 

12. Walt Disney World Swan & Dolphin Resort 110,500 Lake Buena Vista, FL www.swandolphinmeetings.com 

13.* Fargodome 110,000 Fargo, ND www.fargodome.com 

14.* Franklin County Veterans Memorial 110,000 Columbus, OH www.fcvm.com 

15.* Peoria Civic Center 110,000 Peoria, IL www.peoriaciviccenter.com 

See our advertorial on page 61 

16. Sevierville Convention Center 108,261 Sevierville, TN www.seviervilleeventscenter.com 

17.* Miami Airport Convention Center 108,000 Miami, FL www.macc.com 

18.* Mobile Civic Center 108,000 Mobile, AL www.mobilecivicctr.com 

19.* Valley Forge Convention Center 108,000 King of Prussia, PA www.vfconventioncenter.com 

20. Hot Springs Convention Center 103,000 Hot Springs, AR www.hotsprings.org 

21.* Hampton Roads Convention Center 102,600 Hampton, VA www.thehrcc.com 

22.* Tulsa Convention Center 102,600 Tulsa, OK www.tulsaconvention.com 

23.* Caesars Palace 102,000 Las Vegas, NV www.lvmeetingsbyharrahs.com 

24.* Georgia Dome 102,000 Atlanta, GA www.gadome.com 

25.* Chattanooga Convention Center 100,800 Chattanooga, TN www.chattanoogaconventioncenter.org 

26.* Myrtle Beach Convention Center 100,800 Myrtle Beach, SC www.myrtlebeachconventioncenter.com 

27. Spokane Convention Center 100,160 Spokane, WA www.spokanecenter.com 

28.* Alliant Energy Center 100,000 Madison, WI www.alliantenergycenter.com 

29.* Baton Rouge River Center 100,000 Baton Rouge, LA www.brrivercenter.com 

30.* Cox Convention Center 100,000 Oklahoma City, OK www.coxconventioncenter.com 

31.* Dulles Expo & Conference Center 100,000 Chantilly, VA www.dullesexpo.com 

32.* North Atlanta Trade Center 100,000 Norcross, GA www.northatlantatradecenter.com 

33.* Arthur R. Outlaw Mobile Convention Center 100,000 Mobile, AL www.mobileconventions.com 



*Tied in amount of space Continued on page 60

– ADVERTORIAL – 

CALIFORNIA 

Pasadena Convention Center 

Prime Exhibit Space 


Total Exhibit Space 


No. of Breakout Rooms 29 

Total sf of Breakout Rooms 28,000 

No. of Ballrooms/Total sf 1/25,000 

In-house Services: Full-service catering, electrical and audio-visual 

production services, high-speed telecommunications, Wi-Fi, security 

services, a business center and on-site parking are available. 

Located in thriving downtown Pasadena, the Pasadena Convention 

Center is just 16 miles from Bob Hope/Burbank Airport and 27 miles 

northeast of Los Angeles International Airport. The facility is LEED ® 

Gold certified, making it one of the greenest convention centers in 

North America. Adding to its appeal, the Convention Center is home 

to the renowned 3,000-seat Civic Auditorium. Delegates can walk to 

four hotels and Old Pasadena, a bustling 22-block historic area 

filled with 200 shops, restaurants and clubs. Visitors will also enjoy 

museums, golf and live theatre. 

Address: 300 E. Green Street 

Pasadena, CA 91101 

Phone: (626) 793-2122 

Fax: (626) 793-8014 

Sales Contact: Jeanne O’Grady, 

Associate Director of Sales 

jogrady@pasadenacenter.com 

www.PasadenaCenter.com 

The Broadmoor 






In-house Services: Wireless Internet, high-speed internet connections, 

electrical power, compressed air, water, natural gas, business center, stateof-the-art 

audiovisual, florist services, vehicle drive-in, drive-out. 

COLORADO 

The entire Broadmoor Hall is carpeted and column-free, with a ceiling height 

of 25 feet. The event hall ceiling provides eye bolts of 15 feet on-center for 

hanging displays, signs, etc. There are three separate docks with one leveler. 

Two separate enclosed offices and VIP preparation rooms include a restroom 

with shower and flatscreen televisions. Indoor parking for 916 cars is 

also available. The Broadmoor covers 3,000 acres and includes 744 rooms 

and suites, three championship golf courses, a tennis program and awardwinning 

spa. There are 18 restaurants, cafes and lounges and 25 retail 

shops on-site. The Broadmoor has partnered with three neighboring hotels, 

all within a five-minute drive, to offer peak room blocks of up to 1,700 rooms. 

Address: One Lake Avenue 

Colorado Springs, CO 80906 

Phone: (800) 634-7711 

Fax: (719) 577-5779 

Sales Contact: John Rovie, 

Director of Sales 

jrovie@broadmoor.com 

www.broadmoor.com 






34.* Palm Beach County Convention Center 100,000 West Palm Beach, FL www.pbconventioncenter.com 


35.* Renaissance Schaumburg Hotel & Convention Center 100,000 Schaumburg, IL www.renaissanceschaumburg.com 

36.* Rhode Island Convention & Entertainment Complex 100,000 Providence, RI www.riconvention.com 


37.* Santa Clara Convention Center 100,000 Santa Clara, CA www.santaclara.org 

38.* Savannah International Trade & Convention Center 100,000 Savannah, GA www.savtcc.com 


39.* Sheraton Greensboro Hotel at Four Seasons/ 100,000 Greensboro, NC www.sheratongreensboro.com 

Joseph S. Koury Convention Center 

40. Hara Arena, Conference & Exhibition Center 98,400 Dayton, OH www.haracomplex.com 

41. Las Vegas Cashman Convention Center 98,100 Las Vegas, NV www.vegasmeansbusiness.com 

42.* Amarillo Civic Center 98,000 Amarillo, TX www.amarillociviccenter.com 

43.* Fresno Convention & Entertainment Center 98,000 Fresno, CA www.fresnoconventioncenter.com 

44. Clark County Event Center at the Fairgrounds 97,200 Ridgefi eld, WA www.clarkcoeventcenter.com 

45. Wynn | Encore 96,197 Las Vegas, NV www.wynnmeetings.com 

46. Rosen Shingle Creek Hotel & Golf Club 95,848 Orlando, FL www.rosenshinglecreek.com 

47.* Ocean Center 95,000 Daytona Beach, FL www.oceancenter.com 

48.* Will Rogers Memorial Center 95,000 Fort Worth, TX www.willrogersmemorialcenter.com 

49.* Shreveport Convention Center 95,000 Shreveport, LA www.shreveportcenter.com 

50. Knoxville Expo Center 93,800 Knoxville, TN www.knoxvilleexpocenter.com 

51. Trump Taj Mahal Casino & Resort 93,000 Atlantic City, NJ www.trumptaj.com 

52. Omaha Civic Auditorium 92,700 Omaha, NE www.omahacivic.com 

53. Palm Springs Convention Center 92,000 Palm Springs, CA www.palmspringscc.com 

54.* Big Town Exhibition Hall 90,000 Mesquite, TX 

55.* Lee Civic Center 90,000 Fort Myers, FL www.leeciviccenter.com 

56.* JW Marriott Desert Ridge Resort & Spa 90,000 Phoenix, AZ www.jwdesertridgeresort.com 

57.* The Mirage Hotel & Casino 90,000 Las Vegas, NV www.mirage.com 

58.* Bally's Las Vegas 86,000 Las Vegas, NV www.lvmeetingsbyharrahs.com 

59.* Disney’s Coronado Springs Resort 86,000 Lake Buena Vista, FL www.disneymeetings.com 

60. Paris Las Vegas 85,000 Las Vegas, NV www.lvmeetingsbyharrahs.com 

61. Expo Center at the South Florida Fairgrounds 84,750 West Palm Beach, FL www.southfl oridafair.com 

62. Montana ExpoPark 84,000 Great Falls, MT www.goexpopark.com 

63.* Ford Park Event Center 83,000 Beaumont, TX www.fordpark.com 

64.* Statehouse Convention Center 83,000 Little Rock, AR www.littlerockmeetings.com 

65. Empire State Plaza Convention Center 81,500 Albany, NY www.empirestateplaza.org 

66. Champlain Valley Exposition 81,000 Essex Junction, VT cvexpo.org 




FLORIDA 

Palm Beach County 

Convention Center 






In-house Services: Environmentally friendly and energy-efficient 

practices; innovative culinary department; customized menus; latest 

technology and telecommunications; security and personnel services; 

Wi-Fi; self-parking and valet services. 

Located in the heart of downtown West Palm Beach, the Palm Beach 

County Convention Center presents a spectacular setting for conventions, 

trade shows, meetings and social events. An architectural masterpiece with 

modern amenities and expertly trained service teams, the facility features 

a 100,000 square-foot exhibit hall, a 22,000 square-foot ballroom and 19 

meeting rooms that can accommodate groups from six to 6,000. Minutes 

from Palm Beach International Airport, South Florida’s beautiful beaches 

and Palm Beach’s famous Worth Avenue, our location is unsurpassed. 

Address: 650 Okeechobee Blvd. 

West Palm Beach, FL 33401 

Phone: (561) 366-3030 

Fax: (561) 366-3070 

Sales Contact: Maria Walker, 

Director of Sales & Marketing 

mwalker@pbconventioncenter.com 

www.pbconventioncenter.com 

Peoria Civic Center 








In-house Services: Centerplate is our exclusive in-house cater and 

concessions provider. In-house audio visual equipment and service, 

wireless internet, security, plumbing, cleaning, electrical, business center. 

ILLINOIS 

The Peoria Civic Center is the largest downstate meeting and event facility 

in Illinois. Our facility offers 110,000 sq. ft. of exhibit space, a 27,000 sq. 

ft. ballroom, 16 breakout rooms, a 12,000 seat arena and 2,200 seat 

Theater all under one roof. Peoria, IL is located halfway between Chicago, 

and St Louis, on the lovely Illinois River. Our downtown convention district 

is conveniently located just off Interstate 74 and only 12 minutes from the 

Peoria Intl. Airport. By 2014 there will be over 1,000 hotel rooms within 

walking distance to our state-of-the-art facility; 400 of those rooms will be 

operated by Marriott and will be attached via a climate controlled skywalk. 

Address: 201 SW Jefferson Ave. 

Peoria, IL 61602 

Phone: (309) 680-3517 

Fax: (309) 673-9223 

Sales Contact: Robin Barnes, 

Director of Convention Sales 

rbarnes@peoriaciviccenter.com 

www.peoriaciviccenter.com 






67.* Boca Raton Resort & Club 80,000 Boca Raton, FL www.bocaresort.com 

68.* El Paso Convention & Performing Arts Centers 80,000 El Paso, TX www.visitelpaso.com 

69.* Fredericksburg Expo & Conference Center 80,000 Fredericksburg, VA www.fredericksburgexpocenter.com 

70.* Gillette Stadium 80,000 Foxborough, MA www.gillettestadium.com 

71.* South Point Hotel & Casino 80,000 Las Vegas, NV www.southpointmeetings.com 

72.* Town & Country Resort & Convention Center 80,000 San Diego, CA www.towncountry.com 

73. Prime F. Osborn III Convention Center 78,500 Jacksonville, FL www.jaxevents.com 

74. Cajundome/Convention Center 77,303 Lafayette, LA www.cajundome.com 

75. Dayton Convention Center 77,000 Dayton, OH www.daytonconventioncenter.com 

76. American Bank Center 76,500 Corpus Christi, TX www.americanbankcenter.com 

77. The Lakeland Center 76,000 Lakeland, FL www.thelakelandcenter.com 

78.* Foxwoods Resort Casino & MGM Grand at Foxwoods 75,000 Mashantucket, CT www.foxwoods.com 

79.* La Crosse Center 75,000 La Crosse, WI www.lacrossecenter.com 

80.* SeaGate Convention Centre 75,000 Toledo, OH www.toledo-seagate.com 

81.* The Wildwoods Convention Center 75,000 Wildwood, NJ www.wildwoodsnj.com 

82. St. Cloud River's Edge Convention Center 74,000 St. Cloud, MN www.stcloudriversedgeconventioncenter.com 

83. The Renaissance Montgomery Hotel & Spa 73,000 Montgomery, AL www.visitingmontgomery.com 

at the Convention Center 

84. Lansing Center 72,000 Lansing, MI www.lansingcenter.com 

85. Gwinnett Center 71,600 Duluth, GA www.rentgwinnettcenter.com 

86.* D.C. Armory 70,000 Washington, DC www.dcsec.com 

87.* Hyatt Regency Chicago 70,000 Chicago, IL chicagohyatt.com 

88.* KCI Expo Center 70,000 Kansas City, MO www.kciexpo.com 

89.* LVH - Las Vegas Hotel & Casino 70,000 Las Vegas, NV www.thelvh.com 

(formerly Las Vegas Hilton) 

90.* Palmer Events Center 70,000 Austin, TX www.palmereventscenter.com 

91.* Roberts Centre 70,000 Wilmington, OH www.robertscentre.com 

92. XL Center 68,000 Hartford, CT www.xlcenter.com 

93.* Gatlinburg Convention Center 67,000 Gatlinburg, TN www.gatlinburg-tennessee.com 

94.* Roland E. Powell Convention Center 67,000 Ocean City, MD www.ococean.com 

95.* Hilton Americas Houston Hotel 66,000 Houston, TX www.americashouston.hilton.com 

96.* Lexington Convention Center 66,000 Lexington, KY www.lexingtoncenter.com 

97.* Washington Marriott Wardman Park 66,000 Washington, DC www.marriott.com/wasdt 

98. Nicholas J. Pirro Convention Center at Oncenter 65,250 Syracuse, NY www.oncenter.org 

99.* John Ascuaga's Nugget Resort Casino 65,000 Reno, NV www.janugget.com 

100.* Neal S. Blaisdell Center 65,000 Honolulu, HI www.blaisdellcenter.com 




Owensboro Convention Center 








In-house Services: We will be providing our own audio/visual equipment, 

food service, complimentary Wi-Fi service. We also can assist 

with any local advertising or creating a marketing plan for your event. 

KENTUCKY 

Western KY’s newest premier meeting space — the Owensboro 

Convention Center — is a full-service meeting facility nestled in vibrant 

Owensboro, Kentucky, overlooking the scenic Ohio River. Our Direct 

Marketing Area spans 3 states (Kentucky, Indiana, Illinois) while also 

including Tennessee, Ohio, and Missouri within a 3-hour radius. The multipurpose 

center boasts 92,000 square feet of meeting space consisting 

of a 44,000+ square foot exhibition hall and 48,000+ square feet of 

additional ballroom and meeting space. The new events center plans 

to open in December 2013. 

Address: 501 W. 2nd Street 

Owensboro, KY 42301 

Phone: (270) 687-8800 

Fax: (270) 687-8395 

Sales Contact: Laura Alexander, 


lalexander@owensboro-conventioncenter.com 

www.Owensboro-ConventionCenter.com 

MASSACHUSETTS 

MassMutual Center 








In-house Services: A designated event manager, marketing & PR 

support, area hospitality, free Wi-Fi, telecommunications, electrical, 

audio-visual, exclusive in-house catering, water, waste water drain, 

compressed air, medical, security and cleaning services. 

Standing in the heart for the Pioneer Valley, the MassMutual Center is 

Western Massachusetts’ most unique and diverse venue. Ideally located 

at the gateway of New England, Springfield is situated in the center of 

it all. To help you reach more attendees, The Center is at the crossroads 

of two major interstate highways and Bradley International Airport, 

which is just 20 minutes away. Before, during and after your event, 

your attendees have unlimited opportunities to discover a rich array of 

historical sites, cultural attractions, and entertainment choices. 

Address: 1277 Main Street 

Springfield, MA 01103 

Phone: (413) 787-6610 

Fax: (413) 787-6645 

Sales Contact: Monique Messier, 


mmessier@massconvention.com 

www.springfield-first.com 






101. Buffalo Niagara Convention Center 64,000 Buffalo, NY www.buffaloconvention.com 

102. Kansas Expocentre 62,300 Topeka, KS www.ksexpo.com 

103.* Garden State Convention & Exhibit Center 62,000 Somerset, NJ www.gsec.com 

104.* ODEUM Sports & Expo Center 62,000 Villa Park, IL www.odeumexpo.com 

105.* Peppermill Resort Spa Casino 62,000 Reno, NV www.peppermillreno.com 

106. Meadowlands Exposition Center 61,000 Secaucus, NJ www.mecexpo.com 

107.* Big Sandy Superstore Arena 60,000 Huntington, WV www.bigsandyarena.com 

108.* The Broadmoor 60,000 Colorado Springs, CO www.broadmoor.com 


109.* Crown Center 60,000 Fayetteville, NC www.atthecrown.com 

110.* Jackson Convention Complex/SMG 60,000 Jackson, MS www.jacksonconventioncomplex.com 

111.* Nassau Veterans Memorial Coliseum 60,000 Uniondale, NY www.nassaucoliseum.com 

112.* Norfolk Scope 60,000 Norfolk, VA www.sevenvenues.com 

113.* Overland Park Convention Center 60,000 Overland Park, KS www.opconventioncenter.com 

114. Hyatt Regency Atlanta 58,243 Atlanta, GA www.atlantaregency.hyatt.com 

115. Island Grove Events Center 58,200 Greeley, CO www.greeleygov.com/parks/ 

islandgrove_eventscenter.aspx 

116. Hilton Anaheim 57,084 Anaheim, CA www.hiltonanaheimhotel.com 

117. Comcast Arena Everett and 57,000 Everett, WA www.comcastarenaeverett.com 

Edward D. Hansen Conference Center 

118. Reno Events Center 56,000 Reno, NV www.renoeventscenter.com 

119.* Kalahari Resort 55,000 Sandusky, OH www.kalahariresorts.com 

120.* MassMutual Center 55,000 Springfi eld, MA www.massmutualcenter.com 


121.* Pasadena Convention Center 55,000 Pasadena, CA www.pasadenacenter.com 


122.* Charleston Civic Center & Auditorium 52,000 Charleston, WV www.charlestonwvciviccenter.com 

123.* Crown Center Exhibit Hall 52,000 Kansas City, MO www.crowncenter.com 

124. Overland Park International Trade Center 51,391 Overland Park, KS www.optradecenter.com 

125. Hilton New York 51,084 New York City, NY www.hiltonfamilynewyork.com 

126. Rio All-Suite Hotel & Casino 51,000 Las Vegas, NV www.lvmeetingsbyharrahs.com 

127. Sioux Falls Convention Center 50,400 Sioux Falls, SD www.siouxfallscc.com 

128.* Arlington Convention Center 50,000 Arlington, TX www.arlingtoncc.com 

129.* M.C. Benton Jr. Convention Center 50,000 Winston-Salem, NC www.twincityquarter.com 

130.* Bismarck Civic Center 50,000 Bismarck, ND www.bismarckciviccenter.com 

131.* Branson Convention Center 50,000 Branson, MO www.bransonconvention.com 

132.* DCU Center 50,000 Worcester, MA www.dcucenter.com 




Saint Charles Convention Center 








In-house Services: Catering, decorating, audio-visual, event management, 

marketing, telecommunications, Wi-Fi, business and guest services 

center, electrical and plumbing, booth cleaning, staging, concessions, 

security, and drayage. 

MISSOURI 

The Saint Charles Convention Center in historic St. Charles, Missouri 

offers a central location just west of Saint Louis and a 10 minute drive 

from Lambert-St. Louis International Airport. The 154,000 square foot 

Convention Center offers flexible meeting and pre-function space in 

two exhibit halls, a grand ballroom, a junior ballroom and six additional 

meeting rooms. The flexibility allows for as many as 17 breakout rooms. 

The attached John Q. Hammons Embassy Suites Hotel with 296 tworoom 

suites, offers an additional 5,200 SF of meeting space. 

Address: One Convention Ctr. Plz. 

St. Charles, MO 63303 

Phone: (636) 669-3000 

Fax: (636) 669-3001 

Sales Contact: Bill Nicely, 


bnicely@scmocc.com 

www.stcharlesconventioncenter.com 

RHODE ISLAND 

Rhode Island Convention 

& Entertainment Complex 






In-house Services: Two parking garages with a 2,400 vehicle capacity; 

In-house catering; 10 loading docks; complimentary wireless internet 

access in café areas; on-site audio-visual and business services. 

The RI Convention & Entertainment Complex stands in the heart of the 

city, and includes the RI Convention Center (RICC), the Dunkin’ Donuts 

Center (DDC) and the Veterans Memorial Auditorium. The Complex 

is located within one mile of 2,200 hotel rooms, and a total of 5,500 

rooms are available in the Greater Providence area. Attendees will find 

a variety of dining, shopping, and entertainment options within steps of 

the Complex. A key feature of the RICC is its connection to the DDC, 

the area’s premier events arena, the 564-room Westin Providence, and 

Providence Place Mall. 

Address: One Sabin Street 

Providence, RI 02903 

Phone: (401) 458-6001 

Fax: (401) 458-6500 

Sales Contact: John J. McGinn, 

Sr. Director of Sales & Marketing 

jmcginn@smgricc.com 

www.riconvention.com 






133.* Dena'ina Civic & Convention Center/Egan Center 50,000 Anchorage, AK www.anchorageconventioncenters.com 

134.* Exhibition Building at Osceola Heritage Park 50,000 Kissimmee, FL www.ohpark.com 

135.* Fair & Expo Center 50,000 Rochester, NY www.fairandexpocenter.org 

136.* Grand Wayne Convention Center 50,000 Fort Wayne, IN www.grandwayne.com 

137.* Irving Convention Center at Las Colinas 50,000 Irving, TX www.irvingconventioncenter.com 

See our advertorial on page 67 and ad on page 57 

138.* Rochester Riverside Convention Center 50,000 Rochester, NY www.rrcc.com 

139.* Greater Tacoma Convention & Trade Center 50,000 Tacoma, WA gtctc.org 

140.* The Westin Diplomat Resort & Spa 50,000 Hollywood, FL www.westin.com/diplomat 

Tier IV Exhibition Facilities: Canada 


1. TRADEX/Fraser Valley Trade & Exhibition Centre 120,000 Abbotsford, BC www.fvtradex.com 

2. Moncton Coliseum Complex 118,000 Moncton, NB www.monctoncoliseum.com 

3. Exhibition Park 110,000 Halifax, NS www.exhibitionpark.com 

4. Credit Union Centre 100,000 Saskatoon, SK creditunioncentre.com 

5. Landsdowne Park 83,000 Ottawa, ON www.lansdownepark.ca 

6. Scotiabank Convention Centre 81,000 Niagara Falls, ON www.fallsconventions.com 

7. Winnipeg Convention Complex 78,000 Winnipeg, MB www.wcc.mc.ca 

8. Québec City Convention Centre 75,000 Québec City, QC www.convention.qc.ca 

9. Ottawa Convention Centre 55,741 Ottawa, ON www.ottawaconventioncentre.com 

10. World Trade and Convention Centre Halifax 53,000 Halifax, NS www.wtcchalifax.com 

11. Calgary TELUS Convention Centre 50,000 Calgary, AB www.calgary-convention.com 

Tier IV Exhibition Facilities: Mexico 


1. Inforum Irapuato 115,874 Irapuato, Gto www.inforumirapuato.com 

2. Expo Forum 99,028 Hermosillo, Son www.expoforum.com.mx 

3. San Luis Potosí Convention Center 97,000 San Luis Potosí, Slp www.ccsanluispotosi.com 

4.* Expo Tampico 96,875 Tampico, Tamps www.expotampico.com 

5.* World Trade Center Veracruz 96,875 Boca del Rio, Ver www.wtcveracruz.com.mx 

6. Querétaro Centro de Congresos 96,014 Querétaro, Qro www.queretaro.gob.mx 

7. Yucatan Siglo XXI Convention Center 82,408 Merida, Yuc www.mayayucatan.com.mx 

8. Cancun Center Conventions & Exhibitions 80,700 Cancun, Qroo www.cancuncenter.com 




Irving Convention Center 

at Las Colinas 





No. of Breakout Rooms/Total sf 20/20,000 


In-house Services: Wi-Fi, business center, full food/beverage service, 

café with outdoor dining, outdoor event space, covered terraces, concierge 

desk, security, cleaning service, green rooms, concession stands, 

audio-visual, telecom., and marketing and public relations support. 

TEXAS 

Where Location Meets Innovation. The Irving Convention Center at Las 

Colinas represents the innovative future of meetings and events. With 

almost 100,000 sq. ft. of meeting and exhibit space, the building's unique 

architecture, vertical design, and interior finishes create a new niche in the 

marketplace. Located in between Dallas and Fort Worth and immediately 

adjacent to DFW International Airport, the convention center is situated 

on 40 acres in the heart of Irving's Las Colinas Urban Center, with unique 

dining, shopping and other entertainment options just a stone’s throw away. 

Address: 500 W. Las Colinas Blvd. 

Irving, TX 75039 

Phone: (972) 252-7476 

Fax: (972) 401-7729 

Sales Contact: Cheryl Calhoun, 


ccalhoun@irvingconventioncenter.com 

www.irvingconventioncenter.com 

UTAH 

Utah Valley Convention Center 








In-house Services: Catering, audio-visual, telecommunications, 

electrical, decorating 

The newly opened Utah Valley Convention Center is an eco-friendly 

LEED Silver certified facility that is a great location for hosting meetings 

and events. Outside, the building design complements the ambiance 

of downtown Provo, located just 45 minutes from Salt Lake City, while 

inside; it provides top-notch functional meeting and event space. Event 

attendees will be amazed at the scenic backdrop with beautiful views 

of the Wasatch Mountains. In addition to exhibit, meeting and ballroom 

space, the new facility will offer over 5,500 square feet of roof top garden 

space that will be the perfect complement to any event. 

Address: 220 West Center Street 

Provo, UT 84601 

Phone: (801) 851-2202 

Fax: (801) 851-2220 

Sales Contact: Tennille Wanner, 


twanner@utahvalleycc.com 

www.utahvalleyconventioncenter.com 




Tier IV Exhibition Facilities: Mexico 


9. Moon Palace Resort & Convention Center 77,500 Cancun, Qroo www.palaceresorts.com 

10. Campeche XXI 71,167 Campeche, Camp www.convencionescampeche.com 

11. Expo Chihuahua 69,965 Chihuahua, Chi www.expochihuahua.com.mx 

12. Expo Reforma CANACO 69,940 Mexico City, DF www.exporeforma.com.mx 

13. CIECEM 64,583 Lerma, Edo www.ciecem.com 

14. Puebla Convention Center 63,830 Puebla, Pue www.convenciones-puebla.com.mx 

15. Centro Potosino de Convenciones 62,430 San Luis Potosí, Slp www.centrodeconvencionessanluis.com 

16. Tuzoforum 60,277 Pachuca, Hgo www.caminoreal.com/pachuca 

17. CONVEX 57,028 Monterrey, NL www.centroconvex.com 

18. Palacio de Convenciones Zacatecas 52,186 Zacatecas, Zac www.convencioneszacatecas.com 

19.* CECONEXPO 50,000 Morelia, Mich www.ceconexpo.com 

20.* Iberostar (formerly Peninsula Convention 50,000 Cancun, Qroo www.peninsulaconventioncenter.com 

Center at the Hilton Cancun) 

21.* Mazatlan International Center 50,000 Mazatlan, Sin www.mazatlaninternationalcenter.com 

22.* Tabasco 2000 Convention Center 50,000 Villahermosa, Tab www.visitetabasco.com 

*Tied in amount of space 

JAMAICA 

Montego Bay Convention Centre 








In-house Services: Audio-visual, global broadcast and teleconferencing, 

telecommunications, wireless internet, fiber optic cabling, catering, 

business center, 500 parking spaces. 

Montego Bay Convention Centre is a state-of-the-art facility, the first 

of its kind in the English speaking Caribbean. It boasts an exhibit space 

that is divisible into two halls, accommodating up to 6,000 persons 

theatre style and a grand ballroom. Located in the resort area of Rose 

Hall, it's close to over 4,000 luxury accommodations, duty free shopping, 

restaurants, entertainment, award-winning golf courses, beaches, bars 

and only 15 minutes from Sangster International Airport, making the 

facility the ideal place to meet or to host your next event. 

Address: Half Moon P.O. #4058, 

Rose Hall, St. James, Jamaica W.I. 

Phone: (876) 622-9330-2 

Fax: (876) 622-9360 

Sales Contact: Dittie Guise, 

General Manager 

dguise@mobaycentre.com 

www.mobaycentre.com 


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TSE’S TRADE SHOW LOCATOR 

Presents the Leading Shows 

Coming Up in North America 

BY CARRI JENSEN, manager of directories 

Whether you need a quick reminder of 

shows on the horizon or are studying 

the market for potential partnerships, 

co-locations or acquisitions, here is a list 

of 104 of the most important trade shows 

scheduled for January. Each show is listed 

by industry category and contains both a 

wide-angle and close-up view of the event, 

the organizer, the site and projected size. 

For a list of shows coming up in the next 

12 months — searchable by field — go to 

www.TradeShowExecutive.com. 

To be considered for future editions of 

ZOOM in print and online, e-mail information 

on your show to me at cjensen@ 

tradeshowexecutive.com. 

Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size 

ADVERTISING & MARKETING 

ASI Show Orlando Lorenz Hassenstein 1/6/2013 Orange County Convention Center 110,000 nsf 

The ASI Show Inc. VP & General Manager 1/7/2013 Orlando, FL 775 Exhibitors 

www.asishow.com 215-953-4756 6,500 Attendees 

The PPAI Expo Darel Cook 1/16/2013 Mandalay Bay Resort & Casino 330,000 nsf 

Promotional Products Association International Director, Expositions & Meetings 1/18/2013 Las Vegas, NV 1,400 Exhibitors 

www.theppaiexpo.com 972-258-3075 23,000 Attendees 

AGRICULTURE & FARMING 

Trade Show Executive’s AG CONNECT Expo & Summit Sara Truesdale Mooney, CEM 1/29/2013 Kansas City Convention Center 220,000 nsf 

Association of Equipment Manufacturers Show Director 1/31/2013 Kansas City, MO 380 Exhibitors 

www.agconnect.com 414-298-4130 15,000 Attendees 

CENTS Marketplace and Tracie Zody 1/14/2013 Greater Columbus Convention Center 100,000 nsf 

The OSU Nursery Short Course Trade Show & Event Manager 1/16/2013 Columbus, OH 450 Exhibitors 

(Central Environmental Nursery Trade Show) 614-899-1195 8,000 Attendees 

Ohio Nursery & Landscape Association 

www.centshow.org 

Fort Wayne Farm Show Fred Cline 1/15/2013 Allen County War Memorial 90,200 nsf 

Tradexpos Inc. Show Director 1/17/2013 Coliseum & Exposition Center 344 Exhibitors 

www.tradexpos.com 507-437-4697 Fort Wayne, IN 37,000 Attendees 

IDEAg Northern Illinois Farm Show Marshall Brown 1/9/2013 NIU Convention Center 38,500 nsf 

Cygnus Business Media Group Operations Director 1/10/2013 DeKalb, IL 235 Exhibitors 

www.ideaggroup.com/northern-illinois 800-827-8007 x3303 30,000 Attendees 

Iowa Pork Congress Doug Fricke 1/23/2013 Iowa Events Center 90,000 nsf 

Iowa Pork Producers Association Director of Trade Show Marketing 1/24/2013 Des Moines, IA 400 Exhibitors 

www.iowaporkcongress.org 515-225-7675 5,000 Attendees 

Mid America Horticultural Trade Show Buffy Levy 1/16/2013 Navy Pier 51,000 nsf 

SmithBucklin Corporation Director, Event Services 1/18/2013 Chicago, IL 265 Exhibitors 

www.midam.org 800-300-6103 6,000 Attendees 

Power Show Ohio Dennis Alford 1/25/2013 Ohio Expo Center 150,000 nsf 

Ohio-Michigan Equipment Dealers Association Show Manager 1/27/2013 Columbus, OH 250 Exhibitors 

www.omeda.org/powershow/index.html 614-889-1309 30,000 Attendees 

Topeka Farm Show Steve Guenthner 1/8/2013 Kansas Expocentre 57,400 nsf 

Tradexpos Inc. Show Manager 1/10/2013 Topeka, KS 247 Exhibitors 

www.tradexpos.com 507-437-4697 38,000 Attendees 

APPAREL, BEAUTY, SHOES & TEXTILES 

The Cobb Show Kim Cheatham 1/13/2013 Cobb Galleria Centre 110,000 nsf 

Atlanta Apparel Exhibitors Group Sales & Marketing Manager 1/14/2013 Atlanta, GA Exhibitors Not Supplied 

www.thecobbshow.biz 404-281-0780 Attendees Not Supplied 

Denver International Western/ Amy Thomas 1/11/2013 Denver Merchandise Mart Complex 150,000 nsf 

English Apparel & Equipment Market Show Manager 1/15/2013 Denver, CO 1,100 Exhibitors 

Denver Western & English Sales Association 303-295-1040 12,000 Attendees 

www.denver-wesa.com 


Continued on next page 



Leading January 2013 Shows Coming Up 


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APPAREL, BEAUTY, SHOES & TEXTILES 

FAME Sharon Enright 1/6/2013 Jacob K. Javits Convention Center NSF Not Supplied 

Business Journals, Inc. VP, Trade Show Division 1/8/2013 New York, NY Exhibitors Not Supplied 

www.fameshows.com 203-663-7812 Attendees Not Supplied 

Imprinted Sportswear Show Long Beach Nikki Houston 1/18/2013 Long Beach Convention 94,000 nsf 

Nielsen Expositions Show Director 1/20/2013 & Entertainment Center 400 Exhibitors 

www.issshows.com 770-291-5416 Long Beach, CA 14,000 Attendees 

International Apparel Sourcing Show John Gallagher 1/24/2013 Jacob K. Javits Convention Center NSF Not Supplied 

Messe Frankfurt, Inc. President & CEO 1/26/2013 New York, NY Exhibitors Not Supplied 

www.apparelsourcingshow.com 770-984-8016 Attendees Not Supplied 

International Salon & Spa Expo Susan Howard 1/26/2013 Long Beach Convention 123,886 nsf 

Professional Beauty Association Director, Event Operations 1/28/2013 & Entertainment Center 363 Exhibitors 

www.probeauty.org 480-281-0424 x3441 Long Beach, CA 40,000 Attendees 

Metropolitan New York Show, Danny Lakin 1/14/2013 Meadowlands Exposition Center NSF Not Supplied 

Apparel & Accessories Market VP/Show Chairman 1/15/2013 Secaucus, NJ Exhibitors Not Supplied 

Boot & Shoe Travelers Association of New York, Inc. 516-384-2823 Attendees Not Supplied 

www.bootshoeny.com 

Moda Manhattan Sharon Enright 1/6/2013 Jacob K. Javits Convention Center NSF Not Supplied 


www.modamanhattan.com 203-663-7812 Attendees Not Supplied 

Trade Show Executive’s 

MRket Sharon Enright 1/20/2013 Jacob K. Javits Convention Center NSF Not Supplied 


www.mrketshow.com 203-663-7812 Attendees Not Supplied 

Printsource New York Will Arriaga 1/15/2013 Penn Plaza Pavilion NSF Not Supplied 

Messe Frankfurt, Inc. Show Manager 1/16/2013 New York, NY Exhibitors Not Supplied 

www.printsourcenewyork.com 212-352-1005 Attendees Not Supplied 

Texworld USA John Gallagher 1/14/2013 Jacob K. Javits Convention Center 19,500 nsf 

Messe Frankfurt, Inc. President & CEO 1/16/2013 New York, NY 162 Exhibitors 

www.texworldusa.com 770-984-8016 3,357 Attendees 

ART, MUSIC & CULTURE 

APAP Conference NYC Judy Moore 1/12/2013 Hilton New York 30,000 nsf 

Association of Performing Arts Presenters Conference & Meetings Manager 1/14/2013 New York, NY 400 Exhibitors 

www.apapconference.org 888-717-APAP 3,600 Attendees 

The NAMM Show Kevin Johnstone 1/24/2013 Anaheim Convention Center 548,333 nsf 

NAMM, the National Assn. of Music Merchants Director of Trade Shows 1/27/2013 Anaheim, CA 1,505 Exhibitors 

www.namm.org/thenammshow 760-438-8007 x105 96,000 Attendees 

AUTOMOTIVE, TRUCKING & TRANSPORTATION 

Florida RV Supershow Lesa Colvin 1/15/2013 Florida State Fairgrounds 861,680 nsf 

Florida RV Trade Association Show Director 1/20/2013 Tampa, FL 404 Exhibitors 

www.frvta.org 813-741-0488 5,460 Attendees 

Heavy Duty Aftermarket Week Bill Glasgow, Jr. 1/22/2013 The Mirage Hotel & Casino 46,000 nsf 

William T. Glasgow, Inc. Senior VP 1/23/2013 Las Vegas, NV 230 Exhibitors 

www.hdaw.org 708-226-1300 1,750 Attendees 

Marketplace Lynn Brewer 1/7/2013 Charlotte Convention Center 150,000 nsf 

American Bus Association Senior VP of Meetings, 1/8/2013 Charlotte, NC 200 Exhibitors 

www.buses.org Education & Member Services 3,500 Attendees 

859-269-2418 

North American International Auto Show Rod Alberts 1/14/2013 Cobo Center 800,000 nsf 

North American International Auto Show Executive Director 1/27/2013 Detroit, MI 146 Exhibitors 

www.naias.com 248-643-0250 750,000 Attendees 

BUILDING & CONSTRUCTION 

AED Summit & CONDEX Dave Gordon 1/16/2013 LVH - Las Vegas Hotel & Casino 30,000 nsf 

Associated Equipment Distributors, Inc. VP of Sales 1/17/2013 Las Vegas, NV 190 Exhibitors 

www.aednet.org 630-468-5127 1,650 Attendees 




Convention Sales Professionals International 

2013 Annual Conference 

Tool Box for Success 

Get Powerful Tools to Build 

Convention Sales Success! 

Scan for latest 

conference news. 

Tuesday, March 12, 2013: Reception and Dinner 

Wednesday, March 13, 2013: Conference 

NEW LOCATION! 

Carnegie Library, Washington, D.C. 

CSPI Room Block Available at Morrison-Clark Historic Inn




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BUILDING & CONSTRUCTION 

AHR Expo: International Air Conditioning, Mark Stevens 1/28/2013 Dallas Convention Center 428,764 nsf 

Heating, Refrigerating Exposition VP 1/30/2013 Dallas, TX 1,976 Exhibitors 

International Exposition Company 203-221-9232 57,844 Attendees 

www.ahrexpo.com 

Atlantic City Pool & Spa Show Trish McCormick 1/29/2013 Atlantic City Convention Center 100,000 nsf 

Northeast Spa & Pool Association Show Manager 1/31/2013 Atlantic City, NJ 430 Exhibitors 

www.nespapool.org 609-689-9111 11,324 Attendees 

International Builders' Show Mark Pursell 1/22/2013 Las Vegas Convention Center 400,000 nsf 

National Association of Home Builders Senior VP, Exhibitions, Mrkg. & Sales 1/24/2013 Las Vegas, NV 800 Exhibitors 

www.buildersshow.com 202-266-8477 50,000 Attendees 

Kitchen, Bath & Renovation Show Jan Currier 1/11/2013 Winnipeg Convention Centre 33,500 nsf 

Manitoba Home Builders Association Show Manager 1/13/2013 Winnipeg, MB 100 Exhibitors 

www.kitchenandbathshow.com 204-925-2566 15,000 Attendees 

MiaGreen Expo & Conference Jose A. Garcia 1/31/2013 Miami Beach Convention Center 40,000 nsf 

Show Winners Corporation Executive Director 2/1/2013 Miami Beach, FL 200 Exhibitors 

www.miagreen.com 305-412-0000 4,000 Attendees 

Surfaces | StonExpo/ Dana Teague 1/29/2013 Mandalay Bay Resort & Casino 350,000 nsf 

Marmomacc Americas Group Director 1/31/2013 Las Vegas, NV 700 Exhibitors 

Hanley Wood Exhibitions 972-536-6300 30,000 Attendees 

www.surfaces.com; www.stonexpo.com 

Underground Construction Technology Karen Francis 1/29/2013 George R. Brown Convention Center 100,000 nsf 

International Conference & Exhibition Convention Manager 1/31/2013 Houston, TX 200 Exhibitors 

Oildom Publishing Company of Texas, Inc. 281-558-6930 3,000 Attendees 

www.uctonline.com 

The WRLA Prairie Showcase Caren Kelly, CEM 1/24/2013 Prairieland Park 75,000 nsf 

Buying Show & Convention Manager, Marketing & Tradeshows 1/25/2013 Saskatoon, SK 270 Exhibitors 

Western Retail Lumber Association 204-953-1693 2,900 Attendees 

www.wrla.org 

COMMUNICATIONS & BROADCASTING 

Internet Telephony Conference Dave Rodriguez 1/29/2013 Miami Beach Convention Center 50,000 nsf 

& Expo East - ITEXPO President 2/1/2013 Miami Beach, FL 200 Exhibitors 

Technology Marketing Corp. 203-852-6800 x146 7,000 Attendees 

www.tmcnet.com 

NATPE||Content First Wayneston Harbeson 1/28/2013 Fontainebleau Hotel 315,000 nsf 

National Association of Television Program Executives VP Operations 1/30/2013 Miami Beach, FL 300 Exhibitors 

www.natpemarket.com 310-453-4440 5,000 Attendees 

COMPUTERS & SOFTWARE APPLICATIONS 

Macworld/iWorld Paul Kent 1/31/2013 Moscone Center NSF Not Supplied 

IDG World Expo General Manager 2/2/2013 San Francisco, CA 250 Exhibitors 

www.macworldexpo.com 508-424-4818 25,000 Attendees 

CONSUMER GOODS & RETAIL TRADE 

Tobacco Plus Expo International Susan E. Reuter 1/30/2013 Las Vegas Convention Center 125,000 nsf 

Reuter Exposition Services, LLC President 1/31/2013 Las Vegas, NV 350 Exhibitors 

www.tobaccoplusexpo.com 203-483-5774 4,000 Attendees 

DENTAL 

Rocky Mountain Dental Convention Shelly Fava 1/24/2013 Colorado Convention Center 50,000 nsf 

Metro Denver Dental Society Director of Convention & Events 1/26/2013 Denver, CO 234 Exhibitors 

www.mddsdentist.com 303-488-9700 x3273 8,745 Attendees 

Southwest Dental Conference Jane Evans 1/17/2013 Dallas Convention Center 42,000 nsf 

Dallas County Dental Society Executive Director 1/19/2013 Dallas, TX 350 Exhibitors 

www.swdentalconf.org 972-386-5741 x226 10,800 Attendees 

Yankee Dental Congress Stefanie Cunniffe, CMP 1/31/2013 Boston Convention 100,000 nsf 

Massachusetts Dental Society Manager, Exhibits & Operations 2/2/2013 & Exhibition Center 450 Exhibitors 

www.yankeedental.com 508-449-6003 Boston, MA 27,000 Attendees 




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EDUCATION, TRAINING, SCIENCE & RESEARCH 

TASA Midwinter Conference & Educational Expo Pat Johnston 1/28/2013 Austin Convention Center 45,000 nsf 

Texas Association of School Administrators Director, Special Services 1/29/2013 Austin, TX 400 Exhibitors 

www.tasanet.org 512-477-6361 4,500 Attendees 

Wisconsin State Education Convention Sheri Krause 1/23/2013 Delta Center 40,000 nsf 

Wisconsin Association of School Boards/ Director of Communications 1/24/2013 Milwaukee, WI 350 Exhibitors 

Wisconsin Association of School District Admins./ 608-512-1705 2,200 Attendees 

Wisconsin Association of School Business Offi cials 

www.wasb.org/convention 

ELECTRICAL & ELECTRONICS 

DesignCon Wendy Yamaguma 1/29/2013 Santa Clara Convention Center 22,000 nsf 

UBM Electronics Director of Events 1/30/2013 Santa Clara, CA 150 Exhibitors 

www.designcon.com 415-947-6691 5,000 Attendees 

International CES ® Karen Chupka 1/8/2013 Las Vegas Convention Center/ 1,800,000 nsf 

Consumer Electronics Assn. Senior VP, Events & Conferences 1/11/2013 LVH - Las Vegas Hotel & Casino/ 3,000 Exhibitors 

www.cesweb.org 703-907-7639 The Venetian Resort Hotel Casino 150,000 Attendees 

Las Vegas, NV 

EXHIBITION & MEETING INDUSTRY 

The Special Event Zari Stahl 1/16/2013 McCormick Place 160,000 nsf 

Penton Media, Inc. Group Show Director 1/18/2013 Chicago, IL 360 Exhibitors 

www.thespecialeventshow.com 215-489-9556 9,000 Attendees 

FINANCIAL, INSURANCE & LEGAL SERVICES 

LegalTech New York Henry P. Dicker 1/29/2013 Hilton New York NSF Not Supplied 

ALM Events VP, Executive Director 1/31/2013 New York, NY Exhibitors Not Supplied 

www.legaltechshow.com 212-457-7902 Attendees Not Supplied 

FOOD & BEVERAGE 

BC Foodservice Expo Samantha Scholefi eld 1/27/2013 Vancouver Convention Centre NSF Not Supplied 

Canadian Restaurant & Foodservices Association Show Manager 1/28/2013 Vancouver, BC 300 Exhibitors 

www.bcfoodexpo.com 604-685-9655 x2 5,500 Attendees 

International Production Charles Olentine 1/29/2013 Georgia World Congress Center 410,000 nsf 

& Processing Expo (IPPE) Executive VP 1/31/2013 Atlanta, GA 1,000 Exhibitors 

U.S. Poultry & Egg Association/ 678-514-1975 25,000 Attendees 

American Feed Industry Association/ 

American Meat Institute 

www.ippe13.org 



Northwest Food Processors Expo & Conference Karen Waggoner, CMP, CMM 1/14/2013 Oregon Convention Center 43,000 nsf 

Northwest Food Processors Association Events & Marketing Manager 1/16/2013 Portland, OR 408 Exhibitors 

www.nwfpa.org 503-327-2218 3,500 Attendees 

Philadelphia Candy, Gift & Gourmet Show Shirley Cox 1/13/2013 Trump Taj Mahal Casino & Resort 60,000 nsf 

Philadelphia Candy, Gift & Gourmet Show Show Manager 1/15/2013 Atlantic City, NJ 200 Exhibitors 

www.phillycandyshow.com 888-CANDY-89 3,500 Attendees 

Unified Wine & Grape Symposium Lyndie Boulton 1/30/2013 Sacramento Convention Center 165,000 nsf 

Unifi ed Wine & Grape Symposium, LLC Executive Director 1/31/2013 Sacramento, CA 600 Exhibitors 

www.unifi edsymposium.org 530-753-3142 12,000 Attendees 

Winter Fancy Food Show Jim Spencer, CEM 1/20/2013 Moscone Center 206,000 nsf 

National Assn. for the Specialty Food Trade Director, Operations 1/22/2013 San Francisco, CA 1,300 Exhibitors 

www.fancyfoodshows.com 646-878-0169 18,500 Attendees 

GOVERNMENT & MILITARY 

AUSA's ILW Army Aviation Mary Wille 1/11/2013 Gaylord National Resort NSF Not Supplied 

Symposium & Exposition Coordinator - 1/13/2013 & Convention Center Exhibitors Not Supplied 

Association of the United States Army Exhibits & Sponsorships National Harbor, MD Attendees Not Supplied 

www.ausa.org 703-907-2659 

International Disaster Conference & Expo Jimmy Mouton 1/8/2013 New Orleans Ernest N. Morial 35,000 nsf 

MCCNO Trade Shows and Conferences Executive Director 1/10/2013 Convention Center 220 Exhibitors 

www.idcexpo.net 404-496-6257 New Orleans, LA 4,000 Attendees 







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Western Conference & Expositon (West) Ray Luca 1/29/2013 San Diego Convention Center 75,000 nsf 

J. Spargo & Associates, Inc. VP Exhibit Operations 1/31/2013 San Diego, CA 450 Exhibitors 

www.afcea.org 703-631-6200 8,000 Attendees 

HOME FURNISHINGS, INTERIOR DESIGN & LANDSCAPING 

The Atlanta International Area Rug Market Jeffrey L. Portman, Sr. 1/11/2013 AmericasMart Atlanta NSF Not Supplied 

featuring The National Oriental Rug Show President & COO 1/13/2013 Atlanta, GA Exhibitors Not Supplied 

AMC, Inc. 404-220-2109 Attendees Not Supplied 

www.americasmart.com 

The Atlanta International Gift Jeffrey L. Portman, Sr. 1/11/2013 AmericasMart Atlanta NSF Not Supplied 

& Home Furnishings Market President & COO 1/15/2013 Atlanta, GA Exhibitors Not Supplied 

AMC, Inc. 404-220-2109 Attendees Not Supplied 

www.americasmart.com 

The Canadian Home Furnishings Market Bianca Kennedy 1/12/2013 International Centre Toronto 280,000 nsf 

Quebec Furniture Manufacturers' Association Show Manager 1/15/2013 Toronto, ON 350 Exhibitors 

www.tchfm.com 514-866-3631 x208 7,000 Attendees 

Interior Design Show (IDS) Judy Merry 1/24/2013 Metro Toronto Convention Centre 175,000 nsf 

Informa Canada, Inc. VP 1/27/2013 Toronto, ON 300 Exhibitors 

www.interiordesignshow.com 416-960-4505 50,000 Attendees 

Las Vegas Market/Winter Pedro Zapata 1/28/2013 World Market Center Las Vegas NSF Not Supplied 

World Market Center Las Vegas COO, International Market Centers 2/1/2013 Las Vegas, NV 450 Exhibitors 

www.lasvegasmarket.com 702-599-9621 50,000 Attendees 

Mid-Atlantic Nursery Trade Show (MANTS) Vanessa Finney 1/9/2013 Baltimore Convention Center 300,000 nsf 

MANTS Executive VP 1/11/2013 Baltimore, MD 982 Exhibitors 

www.mants.com 410-296-6959 10,600 Attendees 

National Green Centre Sarah Woody Bibens 1/6/2013 America's Center 45,000 nsf 

Western Nursery & Landscape Association Executive Director 1/7/2013 St. Louis, MO 450 Exhibitors 

www.wnla.org 888-233-1876 x701 3,200 Attendees 

STMA Annual Conference & Exhibition David Rosenberg 1/17/2013 Ocean Center NSF Not Supplied 

Sports Turf Managers Association Show Manager 1/18/2013 Daytona Beach, FL 160 Exhibitors 

www.stma.org 401-847-8622 1,200 Attendees 

Tropical Plant Industry Exhibition Sabrina Haines 1/23/2013 Greater Fort Lauderdale/ 52,000 nsf 

Florida Nursery Growers & Landscape Association Trade Show Services Manager 1/25/2013 Broward County Convention Center 400 Exhibitors 

www.fngla.org 407-295-7994 Fort Lauderdale, FL 7,500 Attendees 

JEWELRY 

AccessoriesTheShow Sharon Enright 1/6/2013 Jacob K. Javits Convention Center NSF Not Supplied 


www.accessoriestheshow.com 203-663-7812 Attendees Not Supplied 

Jewelers International Showcase Michael Breslow 1/19/2013 Miami Beach Convention Center 75,000 nsf 

Jewelers International Showcase President 1/21/2013 Miami Beach, FL 400 Exhibitors 

www.jisshow.com 561-998-0205 x9 11,000 Attendees 

MANUFACTURING & PACKAGING 

Trade Show Executive’s COMPOSITES Heather Rhoderick, CMP 1/30/2013 Orange County Convention Center 55,000 nsf 

American Composites Manuf. Assn. Director of Events & Education 1/31/2013 Orlando, FL 250 Exhibitors 

www.compositeshow.org 703-525-0511 3,800 Attendees 

ProMat ® Tom Carbott 1/21/2013 McCormick Place 300,000 nsf 

Material Handling Industry of America Senior VP, Exhibitions 1/24/2013 Chicago, IL 800 Exhibitors 

www.promatshow.com 704-676-1190 38,500 Attendees 

MEDICAL & HEALTHCARE PRODUCTS 

Trade Show Executive’s APTA Combined Sections Meeting Alison McIntyre 1/22/2013 San Diego Convention Center 65,000 nsf 

American Physical Therapy Association Director of Meetings & Exhibitions 1/24/2013 San Diego, CA 500 Exhibitors 

www.apta.org 703-684-APTA 10,000 Attendees 

SCCM Critical Care Congress Pamela S. Dallstream, CMP, CMM 1/20/2013 Puerto Rico Convention 26,000 nsf 

Society of Critical Care Medicine Director of Meetings & Conventions 1/23/2013 Center Pedro Rosselló 130 Exhibitors 

www.sccm.org 847-827-7146 San Juan, PR 5,000 Attendees 




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STS Annual Meeting Angel Law 1/27/2013 Los Angeles Convention Center 47,000 nsf 

The Society of Thoracic Surgeons Exhibit Manager 1/29/2013 Los Angeles, CA 130 Exhibitors 

www.sts.org 312-202-5838 2,600 Attendees 

POLICE, FIRE, SECURITY & EMERGENCY SERVICES 

Fire-Rescue East Show Management 1/23/2013 Ocean Center 125,000 nsf 

Florida Fire Chiefs Association 386-676-2744 1/26/2013 Daytona Beach, FL 250 Exhibitors 

www.ffca.org 

6,000 Attendees 

PRINTING, GRAPHICS, PHOTOGRAPHY & PUBLISHING 

American Library Association Midwinter Meeting Paul Graller 1/20/2013 Dallas Convention Center 95,000 nsf 

Hall-Erickson, Inc. VP 1/23/2013 Dallas, TX 450 Exhibitors 

www.alamidwinter.org 630-434-7779 11,000 Attendees 

Imaging USA Sharon Palmer 1/20/2013 Georgia World Congress Center NSF Not Supplied 

Imaging USA Events Manager 1/22/2013 Atlanta, GA Exhibitors Not Supplied 

www.imagingusa.org 888-260-0016 10,000 Attendees 

PMA@CES Melissa Aldrich 1/8/2013 LVH - Las Vegas Hotel & Casino 36,000 nsf 

Photo Marketing Association International Operations Offi cer 1/11/2013 Las Vegas, NV 200 Exhibitors 

www.pmai.org/pma_ces.aspx 517-788-8100 15,000 Attendees 

REAL ESTATE, BUSINESS OPPORTUNITIES & LAND DEVELOPMENT 

Franchise Expo South Richard Del Giorno 1/11/2013 Miami Beach Convention Center NSF Not Supplied 

MFV Expositions Show Director 1/13/2013 Miami Beach, FL 300 Exhibitors 

www.franchiseexposouth.com 201-881-1640 10,000 Attendees 

RELIGION 

Emerge Conference Dean Jones 1/30/2013 Minneapolis Convention Center 50,000 nsf 

Religious Conference Management Association Director of Conferences & Events 1/31/2013 Minneapolis, MN Exhibitors Not Supplied 

www.rcmaweb.org 317-632-1888 1,200 Attendees 

RETAIL DISTRIBUTION 

Trade Show Executive’s Retail's Big Show Susan Newman 1/13/2013 Jacob K. Javits Convention Center 158,000 nsf 

National Retail Federation Senior VP, Conferences 1/15/2013 New York, NY 427 Exhibitors 

www.nrf.com 202-626-8154 25,500 Attendees 

SPORTING GOODS & RECREATION 

ABCA Convention & Trade Show Betty J. Rulong 1/3/2013 Hyatt Regency Chicago 62,302 nsf 

American Baseball Coaches Association Assistant to the Executive Director 1/5/2013 Chicago, IL 300 Exhibitors 

www.abca.org 989-775-3300 4,200 Attendees 

AFCA Convention Janet Robertson 1/8/2013 Gaylord Opryland Resort 75,000 nsf 

American Football Coaches Association Event Specialist 1/9/2013 & Convention Center 220 Exhibitors 

www.afca.com 254-754-9900 Nashville, TN 6,000 Attendees 


ATA Trade Show Maria Lewis 1/7/2013 Kentucky Exposition Center 180,000 nsf 

Archery Trade Association Trade Show Coordinator 1/9/2013 Louisville, KY 475 Exhibitors 

www.archerytrade.org 507-233-8133 7,500 Attendees 

NSSF SHOT Show Dave Jeanette 1/15/2013 Sands Expo & Convention Center 625,000 nsf 

Reed Exhibitions Event Director 1/18/2013 Las Vegas, NV 1,600 Exhibitors 

www.shotshow.org 603-626-4671 61,000 Attendees 

Outdoor Retailer Winter Market Kenji Haroutunian 1/23/2013 Calvin L. Rampton Salt Palace 388,912 nsf 

Nielsen Expositions VP & Show Director 1/26/2013 Convention Center 909 Exhibitors 

www.outdoorretailer.com 949-226-5794 Salt Lake City, UT 21,697 Attendees 

PGA Merchandise Show Ed Several 1/24/2013 Orange County Convention Center 400,000 nsf 

Reed Exhibitions Senior VP 1/26/2013 Orlando, FL 1,000 Exhibitors 

www.pgashow.com 203-840-5932 45,000 Attendees 

SIA Snow Show Debbie Brown DesRoches, CEM 1/31/2013 Colorado Convention Center 350,000 nsf 

SnowSports Industries America Director of Trade Shows & Meetings 2/3/2013 Denver, CO 450 Exhibitors 

www.siasnowshow.org 703-556-9020 x200 18,000 Attendees 



Sports Licensing & Tailgate Show Hardy Katz 1/17/2013 Las Vegas Convention Center 58,000 nsf 

Showproco, LLC Show Director 1/19/2013 Las Vegas, NV 319 Exhibitors 

www.showproco.com 305-893-8771 x107 5,630 Attendees 







Z 

o 

m 


SPORTING GOODS & RECREATION 

Surf Expo Roy Turner 1/10/2013 Orange County Convention Center 233,000 nsf 

GLM Senior VP/Show Director 1/12/2013 Orlando, FL 947 Exhibitors 

www.surfexpo.com 678-781-7900 20,024 Attendees 

TOYS, HOBBIES & GIFTS 

California Gift Show Dirk von Gal 1/25/2013 Los Angeles Convention Center NSF Not Supplied 

Urban Expositions Show Director 1/28/2013 Los Angeles, CA 1,000 Exhibitors 

www.californiagiftshow.com 800-318-2238 20,000 Attendees 

CGTA Spring Gift Show Karen Bassels 1/27/2013 International Centre Toronto/ 425,000 nsf 

Canadian Gift & Tableware Association VP - Toronto Gift Shows 1/31/2013 The Toronto Congress Centre 950 Exhibitors 

www.cgta.org 416-642-1024 Toronto, ON 15,500 Attendees 

CHA Winter Conference & Trade Show Tina Lynn Mercado, CEM 1/12/2013 Anaheim Convention Center 230,000 nsf 

Craft & Hobby Association Director, Events & Expositions 1/15/2013 Anaheim, CA 630 Exhibitors 

www.craftandhobby.org 201-835-1226 12,000 Attendees 

The Chicago Market Joan Dyer 1/19/2013 The Merchandise Mart 400,000 nsf 

MMPI Director of Marketing 1/22/2013 Chicago, IL 600 Exhibitors 

www.shopchicagomarket.com 312-527-7561 7,500 Attendees 

New Orleans Gift & Jewelry Show Dave Harrington 1/17/2013 New Orleans Ernest N. Morial 65,000 nsf 

Helen Brett Enterprises, Inc. Show Manager 1/20/2013 Convention Center 275 Exhibitors 

www.gift2jewelry.com 630-241-9865 New Orleans, LA 15,000 Attendees 

New York International Gift Fair Christian Falkenberg 1/26/2013 Jacob K. Javits Convention Center/ 545,000 nsf 

GLM VP, Show Director 1/30/2013 Piers 92 & 94 2,800 Exhibitors 

www.nyigf.com 914-421-3296 New York, NY 35,000 Attendees 

OASIS Gift Show Kristi Thomas 1/31/2013 Phoenix Convention Center NSF Not Supplied 

KKT Event Management Principal 2/2/2013 Phoenix, AZ 250 Exhibitors 

www.oasis.org 602-952-2050 2,500 Attendees 

Orlando Gift Show Matt Miller 1/19/2013 Orange County Convention Center 50,000 nsf 

Urban Expositions Show Manager 1/21/2013 Orlando, FL 300 Exhibitors 

www.orlandogiftshow.com 678-285-3976 5,000 Attendees 

Philadelphia Gift Show Marilyn McGriff 1/5/2013 Greater Philadelphia 85,000 nsf 

Urban Expositions Show Manager 1/8/2013 Expo Center at Oaks 450 Exhibitors 

www.philadelphiagiftshow.com 678-285-3976 Oaks, PA 7,000 Attendees 

Seattle Gift Show Lisa Glosson 1/17/2013 Washington State Convention Center 80,000 nsf 

Urban Expositions Show Manager 1/20/2013 Seattle, WA 425 Exhibitors 

www.seattlegiftshow.com 678-285-3976 7,500 Attendees 

TRAVEL, HOTELS & RESTAURANTS 

Hotel, Motel & Restaurant Supply Show Kimberly Dahlin 1/29/2013 Myrtle Beach Convention Center 100,000 nsf 

of the Southeast Show Manager 1/31/2013 Myrtle Beach, SC 500 Exhibitors 

Leisure Time Unlimited, Inc. 843-448-9483 22,000 Attendees 

www.hmrsss.com 

VETERINARY 

NAVC Conference Gail Cummings 1/20/2013 Gaylord Palms Resort 278,000 nsf 

The North American Veterinary Conference/ Exhibits Manager 1/23/2013 & Convention Center 630 Exhibitors 

Eastern States Veterinary Association, Inc. 352-375-5672 x797 Kissimmee, FL 16,000 Attendees 

www.navc.com 

WATER, ENERGY & POWER 

Trade Show Executive’s DistribuTECH Conference & Exhibition Sandy Norris 1/29/2013 San Diego Convention Center NSF Not Supplied 

PennWell Corporation Exhibit & Sponsorship Manager 1/31/2013 San Diego, CA 400 Exhibitors 

www.distributech.com 918-831-9115 8,600 Attendees 

Co-located with Utility Products Conference & Exposition 

Utility Products Conference & Exposition Sandy Norris 1/29/2013 San Diego Convention Center NSF Not Supplied 

PennWell Corporation Exhibit & Sponsorship Manager 1/31/2013 San Diego, CA 50 Exhibitors 

www.utilityproductsexpo.com 918-831-9115 300 Attendees 

Co-located with DistribuTECH Conference & Exhibition 



PEOPLE 

Global Experience Specialists 

(GES) named DAMIAN 

MORGAN as COO for its 

U.S. operations. The newly 

created position reports 

to GES President STEVE 

MOSTER and is based in 

Chicago. Morgan was most 

recently with McKinsey & 

Company and prior to that 

spent three years with Accenture, 

where he worked 

with GES in 2009 on the 

development of its Lean 

Six Sigma initiative. Reach 

Damian at (773) 767-2237 

or dmorgan@ges.com 

Reed Travel Exhibitions 

named MICHAEL LYONS 

the exhibition director 

for AIBTM, The Americas 

Incentive, Business Travel & 

Meetings Exhibition. He was 

most recently vice president 

of managed services for The 

Hub Centers for Meeting & 

Collaboration. Lyons will be 

based in Norwalk, CT and 

oversee the hosted-buyer 

AIBTM show, which launched 

in 2011 and this year 

reported a 50% increase in 

attendance. Reach Michael 

at (203) 840-5679 or 

mjlyons@reedexpo.com 

TOMMY FAZIO joined 

Advanstar Communications’ 

Fashion Group in October 

as president of PROJECT and 

Menswear. He will oversee 

the S.L.A.T.E, STREET and 

MAGICMENS components 

of PROJECT, which is held 

semi-annually in New York 

and Las Vegas. Fazio was 

most recently men’s fashion 

and trend director at Nordstrom. 

He replaced Andrew 

Pollard, who left the company 

in May. Reach Tommy 

at (212) 951-6600 or tommy 

faziony@projectshow.com 

AEG Facilities named BRAD 

GESSNER vice president 

of convention centers as 

part of an expansion of its 

Convention Center Management 

and Services Division. 

Gessner, who was most 

recently general manager 

of the San Diego Convention 

Center Corp., will lead the 

implementation of resources 

across AEG’s worldwide 

management portfolio. 

AEG Facilities operates 

or consults with more than 

100 sports and convention 

venues worldwide. Reach 

Brad at (213) 763-7700 or 

bgessner@aegwordwide.com 


Statement of Ownership, Management and Circulation 

(Required by 39 U.S.C. 3685) 

1. Publication Title: Trade Show Executive 

2. Publication Number: 014-901 ISSN Number 2151-7568 

3. Date of Filing: October 25, 2012 

4. Frequency of issue: Monthly 

5. Number of issues published annually: 12 

6. Annual subscription price: Free to qualifi ed show 

management executives who fi t the criteria and sign 

the qualifi cation card annually. 

7. Mailing address: 1945 Avenida del Oro, Suite 122, 

Oceanside, CA 92056-5828 

8. Mailing address of the general business offi ces of the 

publisher: 1945 Avenida del Oro, Suite 122, 

Oceanside, CA 92056-5828 

9. Mailing address of publisher, editor, and managing editor. 

Publisher: (Darlene Gudea), 1945 Avenida del Oro, Suite 122, 

Oceanside, CA 92056-5828. Editor In Chief: (Darlene Gudea), 

1945 Avenida del Oro, Suite 122, Oceanside, CA 92056-5828. 

Managing Editor: (none) 

10. Owner: Trade Show Executive, Inc. 

Richard Simon, 1550 S. Indiana Ave., Chicago, IL 60616 

Mark Feldman, 24476 N. Echo Lake Rd., Lake Zurich, IL 60047 

11. Known bondholders, mortgagees, and other security holders 

owning or holding 1 percent or more of total amount of bonds, 

mortgages, or other securities: (none). 

12. Tax Status (for nonprofi t organizations): Not Applicable 

13. Publication Name: Trade Show Executive 

14. Issue Date of Circulation Data below: September 2012 

15. Extent and nature of circulation: 

A. Average number copies each issue during the preceding 

12 months: 5,981. Actual number copies of single issue 

published nearest to the fi ling date: 5,930 

B. Paid/Requested Circulation – 

1. Paid/Requested Outside County: Average number 

copies each issue during the preceding 12 months: 4,712. 

Actual number of copies of single issue published nearest 

to the fi ling date: 4,739. 

2. Paid In-County Subscriptions Stated on Form 3541: Average 

number copies each issue during the preceding 12 

months: 0. Actual number copies of single issue published 

nearest to the fi ling date: 0. 

3. Sales Through Dealers and Carriers, Street Vendors, and 

Counter Sales: Average number copies each issue during 

the preceding 12 months, (0). Actual number copies of 

single issue published nearest to the fi ling date, (0). 

4. Other Classes Mailed Through the USPS: Average 

number copies each issue during the preceding 12 

months: 0. Actual number copies of single issue published 

nearest to the fi ling date: 0. 

C. Total Paid/Requested Circulation [sum of 15B (1), (2), 

(3) and (4) ]: Average number copies each issue during the 

preceding 12 months: 4,712. Actual number copies of single 

issue published nearest to fi ling date, 4,739. 

D. Free Distribution by Mail (samples, complimentary, and 

other free copies): Average number copies each issue during 

the preceding 12 months, Outside County, 565. In-County, 

0. Actual number copies of single issue nearest to fi ling date, 

Outside County 530. In-County, 0. 

E. Free Distribution Outside the Mail: Average number 

copies each issue during the preceding 12 months, 565. 

Actual number copies of single issue published nearest to 

fi ling date, 530. 

F. Total Free Distribution: Average number copies each issue 

during the preceding 12 months , 5,277. Actual number copies 

of single issues published nearest to fi ling date, 5,269. 

G. Copies Not Distributed: Average number copies each 

issue during the preceding 12 months, 705. Actual number 

copies of single issue published nearest to fi ling date, 661. 

H. Total [sum of 15f and g]: Average number copies each 

issue during the preceding 12 months, 5,982. Actual number 

copies of single issue published nearest to fi ling date, 5,930. 

I. Percent paid and/or requested circulation: Average number 

copies each issue during the preceding 12 months, 89.28%. 

Actual number copies of single issue published nearest to 

fi ling date, 89.94%. 

16. This statement of ownership will be printed in the 

November 2012 issue of this publication. 

17. I certify that the statements made by me above are correct 

and complete. 

Darlene Gudea, PUBLISHER 

Trade Show Executive | October 25, 2012 


PEOPLE 


GLM announced a series 

of staffing changes following 

a reorganization of its 

New York International Gift 

Fair from ten to four broad 

market collections: Home, 

Lifestyle, Craft and New. 

RANDI MOHR was promoted 

to sales director for 

the NYIGF Home Division. 

She had been sales manager 

for three of the show’s segments. 

SCOTT KRAMER 

was named sales director 

for the NYIGF Lifestyles 

Division. He returned to 

GLM where had spent 

seven years before leaving 

for other opportunities. 

The newly created sales 

director positions have 

responsibility for the layout 

of the show floor and placement 

of exhibitors to reflect 

the new arrangement of 

the NYIGF product categories 

within their divisions. 

Reach Randi (914) 421-3393 

or rmohr@glmshows.com; 

Scott at (914) 421-3264 or 

skramer@glmshows.com 

The International Association 

of Exhibitions & Events 

(IAEE) named MARSHA 

FLANAGAN vice president 

of learning experiences 

replacing the previous director 

of learning experiences, 

SHAWNTAY SKOLDAG- 

ER. The position has responsibility 

for the development 

of IAEE’s educational 

content. Flanagan began her 

career with Meeting Planners 

International and was most 

recently director of content 

strategy and development for 

Promotional Products Association 

International. Reach 

Marsha at (972) 458-8002 

or mflanagan@iaee.com 

Index to Advertisers 

The Broadmoor 

www.broadmoor.com . . . . . . . . . . . . . . . . . . . . . p. 59 

Choose Chicago 

www.choosechicago.com . . . . . . . . . . . . . p. 19- 23 

CompuSystems, Inc. 

www.compusystems.com . . . . . . . . . . . .. Insert p. 5 

Convention Data Services 

www.conventiondataservices.com . . . . . .Insert p. 2 

Convention Sales Professionals International 

www.cspionline.org . . . . . . . . . . . . . . . . . . . . . . . p. 71 

Core-Apps 

www.core-apps.com . . . . . . . . . . . . . . . . . . . . . . p. 45 

Experient 

www.experient-inc.com . . . . . . . . . . . . . . .Insert p. 8 

George Fern Exposition & Event Services 

www.fernexpo.com . . . . . . . . . . . . . . . . . . . .p. 52-53 

Hong Kong Trade Development Council 

www.exhibitions.org.hk . . . . . . . . . . . . . . . . . . . . p. 17 

International Association of 

Exhibitions and Events (IAEE) 

www.iaee.com . . . . . . . . . . . . . . . Inside Front Cover 

Indiana Convention Center 

& Lucas Oil Stadium 

www.icclos.com . . . . . . . . . . . . Outside Back Cover 

Irving Convention Center at Las Colinas 

www.irvingconventioncenter.com . . . . . . . . p. 57-B, 

Gatefold & 67 

ITN International, Inc. 

www.itn-international.com . . . . . . . . . . . . . . . . . p. 32 

Las Vegas Convention 

& Visitors Authority 

www.vegasmeansbusiness.com . . . . . . . . . . . . p. 43 

David L. Lawrence Convention Center 

www.pittsburghcc.com . . . . . . . . . . . . . . . . . p. 57-A, 

Gatefold 

Long Beach Convention Center 

www.longbeachcc.com . . . . . . . . . . . . . . . . p. 57-B, 

Gatefold 

Macao Trade and 

Investment Promotion Institute 

www.ipim.gov.mo . . . . . . . . . . . . . . . . . . . . . . . . . p. 18 

Map Your Show 

www.mapyourshow.com . . . . . . . . . . . . . . . . . . . . p. 3 

MassMutual Center 

www.springfi eld-fi rst.com . . . . . . . . . . . . . . . . . p. 63 

Montego Bay Convention Centre 

www.mobaycentre.com . . . . . . . . . . . . . . . . p. 57-B, 

Gatefold & 68 

Ontario Convention Center 

www.ontariocc.com . . . . . . . . . . . . . . . . . . . . p. 57-A, 

Gatefold 

Arthur R. Outlaw 

Mobile Convention Center 

www.mobileconventions.com . . . . . . . . . . . p. 57-A, 

Gatefold 

Owensboro Convention Center 

www.owensboro-conventioncenter.com . . . . . p. 63 

Palm Beach County 

Convention Center 

www.pbconventioncenter.com . . . . . . . . . . . . . p. 61 

Pasadena Convention Center 

www.pasadenacenter.com . . . . . . . . . . . . . . . . . p. 59 

Peoria Civic Center 

www.peoriaciviccenter.com . . . . . . . . . . . . . . . . p. 61 

Phoenix Convention Center & Venues 

www.phoenixconventioncenter.com . . . . . . . . . . p. 7 

Production Resource Group (PRG) 

www.prg.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 51 

Rhode Island Convention 

& Entertainment Complex 

www.riconvention.com . . . . . . . . . . . . . . . . . . . . p. 65 

Saint Charles Convention Center 

www.stcharlesconventioncenter.com . . . . . . . p. 65 

Savannah International 

Trade & Convention Center 

www.savtcc.com . . . . . . . . . . . . . . . . . . . . . . p. 57-A, 

Gatefold 

Shanghai New International 

Expo Centre (SNIEC) 

www.sniec.net . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 15 

SMG 

www.smgworld.com . . . . . . . . . . . . . p. 57, Gatefold 

TD Convention Center 

www.tdconventioncenter.com . . . . . . . . . . . p. 57-B, 

Gatefold 

Trade Show Executive (TSE) 

www.tradeshowexecutive.com . . . . . . . . . . . . . . . . 8 

UFI, The Global Association 

of the Exhibition Industry 

www.ufi .org . . . . . . . . . . . . . . . . . . Inside Back Cover 

Ungerboeck Systems International 

www.ungerboeck.com . . . . . . . . . . . . . . . . . p. 24-31 

United Service Companies 

www.unitedhq.com . . . . . . . . . . . . . . . . . . . .p. 34-39 

Utah Valley Convention Center 

www.utahvalleyconventioncenter.com . . . . . . . p. 67 

The Venetian ® Macao 

www.venetianmacao.com . . . . . . . . . . . . . . . . . . p. 13 


HOSPITALITY IS JUST AROUND THE CORNER. 

ALONG WITH A STADIUM AND 7,100 HOTEL ROOMS. 

Spend less time getting around. And more time getting down to business. With the newly expanded Indiana 

Convention Center, Indianapolis now joins the top tier of cities in terms of meeting space, 

amenities, and above all, convenience. You’ll enjoy direct skywalk access to nearly 5000 

hotel rooms, and you’re never far from restaurants, shopping and more. Plus, an 

enclosed walkway connects you to Lucas Oil Stadium, home of the 2012 

Super Bowl. Find out everything Indianapolis has to offer by 

calling 317-262-3400. 

INDIANA CONVENTION CENTER & LUCAS OIL STADIUM FACILITY FEATURES 

749,110 SF Exhibit Space | 62,173 SF Ballroom Space | 126,302 SF Meeting Space | 60 Docks 

www.icclos.com

2012 Gold Rush - Trade Show Executive

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