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DANICA TORMOHLEN, editor-at-large
Table of Contents
JUNE 2013 // VOLUME 14 NUMBER 6
COVER STORY
34
Power
Lunch
with Kerry Gumas
Kerry Gumas, president &
CEO of Questex Media Group,
has experienced almost every
kind of business success and
challenge during his 30+ years
in the trade show industry and
is still looking ahead with great
optimism. Kerry shared his experiences
with TSE’s Bob Dallmeyer
and the luncheon audience
at the Fastest 50 Summit.
Directory
The 2013 World's Top
Convention Centers
Trade Show Executive's World’s Top
Convention Centers provides show
organizers with vital statistics about
the venues available worldwide. The
annual directory also includes key
contacts and a look at other convention
centers around the world.
SUPPLEMENT TO THE JUNE ISSUE
Features
14
Austerity Fallout
for Organizers?
Federal sequestration raises uncertainty for
shows that attract government attendees.
54
Attendee Acquisition
Strategies
Social media, high-end education and ample
marketing budgets are being used to reach
out as far as possible to convince more
attendees to register.
Event Recap
42
Fastest 50 Awards
& Summit Takes
the Windy City by Storm
Who was there? What did they talk about?
And, of course, who took home Grand Awards
for the fastest-growing trade shows?
AWARDS & SUMMIT
takes the
Windy City
Storm
bySt
BY HIL ANDERSON, senior editor and
Copyright © 2013 by Trade Show Executive (ISSN Number 2151-7568)
June 2013 Issue, Volume 14, Number 6. Trade Show Executive is published monthly by
Trade Show Executive Inc., 1945 Avenida del Oro, Suite 122, Oceanside, CA 92056-5828.
®Trade Show Executive is a registered trademark of Trade Show Executive Inc. All rights reserved.
Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any
means without the written permission of the publisher.
POSTMASTER: Send changes of address to Richard Magaña, Circulation Manager, Trade
Show Executive magazine, P.O. Box 16435, North Hollywood, CA 91615. Periodicals postage paid
at Oceanside, CA and additional mailing offi ces. Copying done for other than personal or internal
reference without the express permission of Trade Show Executive is prohibited. Address requests
for special permission to the Publisher. Reprints and back issues available upon request. Printed
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CHANGE OF ADDRESS / NEW SUBSCRIPTIONS: Send to Richard Magaña,
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and complete the online form for a free subscription.
SUBSCRIPTION RATES: Subscriptions are free to qualifi ed show management executives
who fi t the criteria and sign a qualifi cation card annually. All others may purchase an annual
subscription for $119 ($129 in Canada and Mexico; $149 overseas). Single copies: $14.95 per
issue, plus $5 for shipping and handling; TSE’s directory of Who’s Who Among Independent
Show Organizers is $159; TSE’s directory of the World’s Top Convention Centers is $159;
TSE’s directory of the Gold 100 Trade Shows is $179.
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4 June 2013 | Trade Show Executive

Trade Show Executive
EDITORIAL AND PUBLISHING HEADQUARTERS
1945 Avenida del Oro, Suite 122, Oceanside, CA 92056
Telephone: (760) 630-9105 • Fax: (877) 483-8912
EDITORIAL AND RESEARCH
Publisher & Editor Darlene Gudea
(760) 630-9111 • dgudea@tradeshowexecutive.com
Editor-at-Large Carol Andrews
(562) 505-7903 • carolandrews@tradeshowexecutive.com
Editor-at-Large Danica Tormohlen
(816) 803-8103 • danicat@tradeshowexecutive.com
Manager of Directories Carri Jensen
(541) 286-4014 • cjensen@tradeshowexecutive.com
Senior Editor Hil Anderson
(760) 630-9107 • handerson@tradeshowexecutive.com
Senior Editor Renee Di Iulio
(310) 939-0197 • reneediiulio@tradeshowexecutive.com
News Editor Sandi Cain
(949) 497-2680 • scain@tradeshowexecutive.com
Chief Economist Frank Chow
(760) 630-9111 • fchow@tradeshowexecutive.com
18
Departments
6 Month in Review
Catch up on the most significant news
and developments from the past month.
• Equity firm pays $950 million
to acquire Nielsen Expositions
• CEIR study says the younger
generation appreciates face-to-face
• Chief Marketing Officers say
trade shows are valued
• Bullish metrics for trade shows
in 2012, IAEE says
• McCormick Place commits to wind power
• ABM approves merger with SIIA
11 Done Deals
Monthly Roundup of the contracts, bookings,
partnerships and other deals recently signed
by show organizers.
15 Perspectives
IAEE President & CEO David DuBois
discusses some of the trade show trends
that were examined at the TSE Fastest 50
Awards & Summit and IAEE’s Future Trends
Task Force.
16 International News
Breaking news from the Asian
exhibition industry.
18 Looking Ahead
How are August trade shows faring?
Up? Down? Flat? Here is the lowdown.
20 Trending & Spending
The economic storms pounding the world’s
economies have taken a breather during
the first half of 2013. The smooth sailing
presents opportunities for global expansion
by trade show organizers.
26 TSE’s Dashboard of
Monthly Trade Show Metrics
April’s show calendar included 20 shows
that tallied some solid metrics. Exhibitor
count was relatively flat but exhibit space
and attendance increased by 3.3%.
59 The Zoom Calendar
TSE presents facts, figures and contact info
for the most important shows taking place
in August and lists them by industry sector.
66 People in the News
• Cindric
• Teague
• Orth
• McNett
• Timmins
• Shubin
66 Index to Advertisers
Columnist Bob Dallmeyer
(323) 934-8300 • bdallmeyer@tradeshowexecutive.com
EVENTS
Vice President of Events Diane Bjorklund
(630) 312-8915 • dbjorklund@tradeshowexecutive.com
Production & Event Coordinator Leticia Cotton
(312) 933-4989 • lcotton@tradeshowexecutive.com
SALES AND MARKETING
Vice President/Associate Publisher Irene Sperling
(818) 990-1080 • isperling@tradeshowexecutive.com
Advertising Manager Linda Braue
(424) 731-7523 • lbraue@tradeshowexecutive.com
Business Development Director – Latin America
Rafael Hernández • +52 (55) 2455-3545 ext. 110
rhernandez@tradeshowexecutive.com
Business Development Director – Asia Quentin Chan
(852) 23661106 • qchan@tradeshowexecutive.com
DESIGN AND PRODUCTION
Creative Director Kathleen Maloney
(760) 630-9106 • kmaloney@tradeshowexecutive.com
Production Designer Jason Lawton
(760) 630-9105 • production@tradeshowexecutive.com
TSE MEDIA GROUP BOARD OF DIRECTORS
Chairman of the Board Richard A. Simon
Vice Chairman Mark Feldman
President Darlene Gudea
Vice President Joan Feldman
MEDIA PARTNERS:
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Magazine

MONTH IN REVIEW
Toronto-Based Private Equity Firm Agrees to Buy
Nielsen Exhibitions for $950 Million, Nearly 10x EBITDA
BY HIL ANDERSON, senior editor
Toronto, ON – Onex Corporation, the
largest private equity firm in Canada,
has agreed to acquire Nielsen Holding’s
trade show unit, Nielsen Expositions,
for $950 million in deal that is expected
to close in June. Nielsen produces more
than 65 trade shows each year in sectors
including general merchandise, sports,
hospitality and retail design. The company
generated revenues of $183 million
last year and EBITDA (adjusted earnings
before interest, taxes, depreciation and
amortization) of $97 million.
The company is honored consistently
each year by Trade Show Executive as
one of the organizers with the greatest
number of largest shows (The Trade Show
Executive Gold 100) as well as the fastestgrowing
shows (The Trade Show Executive
Fastest 50). This year is no exception:
Nielsen tied for second place among
the organizers with the greatest number
of the Fastest 50 shows in 2012, managing
four growth leaders.
Nielsen Expositions will operate as
an independent, stand-alone entity, and
David Loechner, president & CEO, will
serve as CEO of the new company. Speculation
of a name change was rampant but
nothing was decided as TSE went to press.
“Onex shares the values and operating
philosophy of our Expositions business
Onex is one of the oldest and most successful private
equity firms and has approximately $15 billion of assets
under management, including $5 billion of proprietary
capital, in private equity, credit securities and real estate.
and senior management team,” Loechner
told his staff. “During this transition, we
will operate our business as usual and
I don’t expect any changes to staffing or
structure as a result of this acquisition.”
Loechner said expositions had been
an important and valuable contributor
to Nielsen, but was non-core to Nielsen’s
investments in their Watch and Buy businesses,
which provides information and
insights into what consumers watch and
buy around the world.
With offices in Toronto, New York
and London, Onex was founded in
1984 and is one of the oldest and most
successful private equity firms. Onex
has approximately $15 billion of assets
under management, including $5 billion
of proprietary capital, in private equity,
credit securities and real estate.
Reach David Loechner, president and CEO
of Nielsen Expositions, at (949) 226-5700
or david.loechner@nielsen.com
CEIR Study Paints Bright Future for Face-to-Face Events
Dallas, TX – Much has been made about
the five-generation spread prevalent
among trade show participants in recent
years, but despite notable differences,
results of a new study by CEIR indicate
that face-to-face marketing in businessto-business
sectors continues to be held
in high esteem across generations.
The Role and Value of Face-to-Face Interaction,
conducted in 2012, is a timely
look at trade show participants ages
18-65+ in an effort to determine each
generation’s preferences and attitudes
toward business-to-business exhibitions,
highlighting their differences as well
as their commonalities. These characteristics
are expected to become more
important by 2015 as more traditionalists
(65 and older) and Boomers (50-64)
retire and Millennials (generally 18-30)
increasingly make themselves heard
as professionals in the marketplace.
Differences in the thinking between
generations is most pronounced among
Gen Xers, which the study found to be the
most unique in outlook, with an independent,
self-centered bent, cynicism toward
elders and a tendency to withhold trust
until it is earned.
The good news for those who stage
exhibitions is that 70% of professionals
in all age groups say face-to-face interactions
with different business contacts
are highly important to their job performance.
And roughly eight out of 10 professionals
in each age group assign high
value to exhibitions for providing this
interaction. According to the study, no
other setting comes close to this result.
For purposes of the study, CEIR
broke down the generations into the
following groups:
• Traditionalists, ages 65+
• Boomers, ages 50-64
• Older Gen Xers, ages 40-49
• Older Millennials/
Younger Gen Xers, ages 28-39
• Millennials, ages 18-27
6 June 2013 | Trade Show Executive

Among these groups, roughly nine
out of 10 professionals in each age group
have purchasing influence, but young
professionals under age 40 have authority
only to recommend purchases, while
those over 40 are more likely to make
final purchasing decisions.
The study found that the primary
reasons professionals of all ages attend
trade shows are generally the same:
• Seek new products/vendors
• Gain insights on industry trends/status
• Network with vendors or colleagues
• Talk to current vendors and suppliers
• Look for specific products or vendors
• Attend conference programs/sessions
But generational differences do show
up. Nearly half of young professionals say
they come to exhibitions to get inspired
and motivated, while roughly half the older
Millennials and young Gen Xers place
a high value on attending conference
programs and sessions. Millennials also
are more interested in discussing problems
with vendors and making a purchase
at these events than other generational
groups. On average, all age groups attend
between 3.2 to 3.5 exhibitions annually.
Among younger professionals, 61%
of younger Millennials and 53% of older
Millennials/young Gen Xers say the value
of exhibitions today compared to two
years ago is either the same or greater.
70% of professionals
in all age groups say
face-to-face interactions
with different business
contacts are highly
important to their job
performance. And
roughly eight out of 10
professionals in each
age group assign high
value to exhibitions for
providing this interaction.
The same two groups expect that value
to grow or remain the same over the
next two years, along with growing value
in other face-to-face settings. Three out
of 10 professionals under 40 say they’re
attending more trade shows today than
in the past two years, and slightly more
plan to increase that attendance over
the next two years.
In addition, the study found that the
younger the attendee, the more likely
that interacting online prompts increased
participation in face-to-face activities,
suggesting that engaging online with
attendee prospects can be an effective
method of attracting attendees to
physical events.
These results indicate that, contrary
to some industry concerns, younger
professionals may prompt expanded use
of exhibitions to new purposes as they
rise in the ranks or their organizations
and continue to seek unique experiences
that are motivating, educational and
meet business needs.
Contact Doug Ducate, President and CEO,
Center for Exhibition Industry Research, at
(972) 687-9242 or dducate@ceir.org
CMO Council
Releases Study
BY DANICA TORMOHLEN, contributing editor
Palo Alto, CA – Nearly 90% of marketers
said that events still hold some level
of importance and value for their organizations,
according to study released
by the Chief Marketing Officer (CMO)
Council, conducted in partnership
with the Exhibit & Event Marketers
Association (E2MA).
The report, “Customer Attainment
From Event Engagement,” surveyed
more than 260 senior-level marketers
during the Fourth Quarter of 2012
and the First Quarter of 2013.
Despite the perceived value of events,
45% of respondents said they struggle
to make a case for attending or participating
in shows and 19% lack a strategy
to act on the leads they gather.
Among the other key findings
of the report:
• Events are primarily viewed as
revenue-driving opportunities, with
64% looking to source new prospects;
62% hoping to gather and cultivate
leads; and 61% seeking face-to-face
meetings with clients and prospects.
• While marketing still finds value
in events, 40% are cutting back on big
shows in favor of more targeted gatherings,
and 44% are choosing to host
their own events.
• For marketers, the top challenges
in terms of events and trade shows are
making a business case for investment
(45%) and managing the escalating
costs associated with them (39%).
E2MA, in partnership with the
CMO Council, will address this topic
at a symposium on July 29 at the Hyatt
McCormick in Chicago.
The 97-page report can be purchased
for $199 at www.cmocouncil.org.
Reach Liz Miller, Vice President of Marketing
Programs and Thought Leadership,
CMO Council, at (650) 433-4152 or
lmiller@cmocouncil.org
www.TradeShowExecutive.com | June 2013 7

MONTH IN REVIEW
International Association for Exhibitions & Events Report:
High Percentage of Consumer Show Organizers Report
Same or Higher Revenues, NSF and Attendance in 2012
BY DANICA TORMOHLEN, editor-at-large
Dallas, TX – Consumer shows continued
to gain momentum in revenue from
2011 to 2012, according to the 2012 Public
Events Industry Report released by the
International Association for Exhibitions
& Events (IAEE). From 2011 to 2012,
90% of respondents reported the same or
better revenues for their most profitable
shows, compared with 82% from 2010 to
2011. Only 10% of respondents reported
revenues were worse from 2011 to 2012.
A majority of public show organizers
reported that attendance and net square
feet of exhibit space (nsf) were steady
or positive from 2011 to 2012, but these
metrics were virtually flat when compared
with the previous year. Among
respondents, 91% report the same or
better nsf from 2011 to 2012, compared
with 90% from 2010 to 2011. For attendance,
81% report better or the same
attendance from 2011 to 2012, compared
with 82% from 2010 to 2011.
“These results most likely are attributed
to the stabilization of the events based on
the economic recovery since the baseline
survey in 2009,” David DuBois, president
& CEO, IAEE, told Trade Show Executive.
“All areas since 2009 have shown consistent
and incremental growth overall
continuing into 2013. Each year, the three
data points fluctuate; I’m not sure it is
significant that this year it is revenue.
What is important is that the three data
points together paint the whole picture,
and continued positive movement is
what we want to see.”
Performance by Sector
Among respondents, public shows
serving the Arms-Guns-Knives, Automobile,
Aviation, Computer-Electronics,
Education-College-Career, Food-
Beverage, Miscellaneous (including
green industry, gay community, ski
and snowboard, health and fitness,
pop culture, construction and power
sports) and women’s sectors reported
100% of their events met or exceeded
expectations from 2011 to 2012.
At same time, several sectors are still
struggling. Half of the shows serving the
Agriculture-Farm-Ranch, Business-Franchise-Entrepreneur,
Gift-Gem-Jewelry
and Travel sectors report that performance
in 2012 was below expectations.
Several sectors reported positive
momentum over the two-year period
from 2010 to 2012. A higher percentage
of shows serving the Agriculture-Farm-
Ranch, Boating-Marine, Bridal, Craft-
Hobby-Woodworking, RV and Travel
sectors met or exceeded expectations
from 2011 to 2012, compared with
the previous year.
“The sectors that are performing well
are those that have a tie to the creditrelated
industries and are positive indicators
of recovery,” said DuBois. “There are
Revenue
Was the revenue for your most profi table
event in 2012 better, nearly the same or
worse as compared to 2011?
10%
Worse
Net Square Feet of
Exhibit Space (NSF)
Was the nsf for your most profi table
event in 2012 better, nearly the same
or worse as compared to 2011?
9%
Worse
Attendance
Was the attendance for your most
profi table event in 2012 better, nearly the
same or worse as compared to 2011?
19%
Worse
37%
Nearly
the same
53%
Better
51%
Nearly
the same
40%
Better
31%
Nearly
the same
50%
Better
8 June 2013 | Trade Show Executive

still a few sectors that have been
up and down since 2009 and are
currently on the down side, however,
they have a positive outlook and
are seeing signs of recovery.”
New Show Launches
In 2012, respondents launched new
shows in these sectors: Bridal, Food-
Beverage, Kids-Family-Lifestyle-
Pets, Miscellaneous, RV, Antiques-
Collectibles and Travel. Launches
in four of the seven sectors (Bridal,
Food-Beverage, Kids-Family-Lifestyle-Pets
and Miscellaneous) met
or exceeded expectations last year.
The sectors that are
performing well are those
that have a tie to the
credit-related industries
and are positive indicators
of recovery. There are
still a few sectors that
have been up and down,
however, they are seeing
signs of recovery.
David DuBois, PRESIDENT & CEO, IAEE
Don’t expect to see many public
show launches in 2013. Only 27% of
consumer show organizers are planning
to launch new events. More of
them (43%) have no plans to launch
events in 2013 while 30% were unsure.
The survey was sent to 528 consumer
show producers from October 2012
through January 2013. Of those, 46 responded,
an 8.7% response, representing
294 existing and newly launched
events in 2012. The complete survey
results are available for free to IAEE
members and for $99 to nonmembers.
Reach David at (972) 687-9204 or
ddubois@iaee.com
McCormick Place Covers 100% of
Electricity Needs with Wind Power
BY HIL ANDERSON, senior editor
Chicago, IL – Chicago lived up to its
reputation as the Windy City when
McCormick Place committed to buying
enough power generated by wind turbines
to supply the convention center’s
entire annual electricity needs.
The Metropolitan Pier & Exposition
Authority announced at WINDPOWER
2013 that it had purchased enough
Green-e Renewable Energy Credits
(REC) to cover an estimated 130
kilowatt-hours annually for the
next three years.
“Purchasing wind power helps
our organization be more sustainable,”
said David Causton, general manager of
McCormick Place, the largest convention
center in the U.S., according to Trade
Show Executive’s rankings of the World’s
Top Convention Centers. “It also sends a
message to others that supporting clean
sources of electricity is a sound business
decision and an important choice in
reducing carbon emissions.”
Renewable energy credits pay the
cost of electricity generated by renewable
sources and delivered to the customer over
standard transmission lines. The MPEA
said its Green-e REC purchases would
offset the equivalent of nearly 731 million
pounds of carbon dioxide that would
have been created by generating the
same amount of power using fossil fuels.
The organizers of WINDPOWER 2013
called the commitment a sign that the
MPEA and McCormick Place’s SMG
management team appreciated the
benefits of green energy, particularly
wind power. Causton and his team had
previously agreed to buy RECs to cover
the electric bill for the conference.
“It is appropriate that wind energy
will be powering every light bulb,
every dynamic booth exhibit, and every
Power Point slide at this amazing event,”
said Rob Gramlich, interim CEO of the
American Wind Energy Association.
“It’s clear that McCormick understands
the many benefits of wind energy, which
makes us all the more excited to gather
at this world-class facility.”
Reach David Causton at (312) 791-7000 or
dcauston@ mpea.com
www.TradeShowExecutive.com | June 2013 9

MONTH IN REVIEW
ABM Members Approve Merger with SIIA
BY DANICA TORMOHLEN, editor-at-large
Amelia Island, FL – ABM members
voted April 28 to approve a merger with
the Software & Industry Information
Association (SIIA) at the ABM Annual
Conference 2013, running April 28-May 1
at the Omni Amelia Island Plantation
Resort. After an 18-month effort to
evaluate the best option for the association,
ABM announced plans to join forces
with SIIA in early April, and members
voted 83 to 3 to approve the measure.
ABM, the 107-year-old association of
business information companies, including
media firms which organize exhibitions,
will now operate as a part of the Content
Division of SIIA, which represents 700
member companies that develop software
and digital information content. The two
groups said they hope the merger will create
a comprehensive business information
and media industry association.
In addition to its Content Division,
SIIA features a number of other divisions,
including Education, Software, Financial
Information Services Division (FISD),
Public Sector Innovation Group (PSIG)
and Specialized Information Publishers
Association (SIPA).
ABM also voted to approve a new
board of directors, including: Chair Neal
Vitale, president & CEO, 1105 Media,
Inc; Vice Chair Douglas Manoni, CEO,
SourceMedia; Treasurer James Casella,
president & CEO, Asset International;
Secretary Marion Minor, CEO,
Specialty Information Media LLC;
and Past Chair William Pollak, CEO,
The Gordian Group.
In addition, ABM announced nine
new board members, including: Ty Bobit,
president & CEO, Bobit Media; Bill
Carter, president & CEO, ALM; Alex
DeBarr, president & CEO, Naylor; Alan
Glass, chairman & CEO, CFO Media;
Peter Goldstone, CEO, Hanley Wood
LLC; Kerry Gumas, president & CEO,
Questex Media Group; Janet Ludwig,
president, Allured Business Media;
Andy McLaughlin, president & CEO,
PaperClip Communications; and Greg
Watt, president & CEO, Watt Publishing.
Reach Clark Pettit, president & CEO, ABM,
at (212) 661-6360 or c.pettit@abmmail.com
TSE'S News Ticker
From acquisitions to management shakeups, trade show
news is breaking at record speeds, sometimes hourly.
Here is a recap of news in May:
The International Roofing Expo allocated 78% of 2014 exhibit floor at
early space draw — 275 companies were assigned 814 booths . . . . . .
Cindy Sample, Nielsen Expositions’ operations director, was named director
of trade show operations for National Association of Music Merchants . . . . . .
Millions of dollars of funding for the San Diego Tourism Authority will now
be released by Mayor Bob Filner. Dispute threatened 85 jobs at the CVB . . . . . .
British show organizers release G-Guide, a handbook of guidelines to protect health
and safety of exhibition workers and attendees . . . . . . Reed’s JCK Events unit acquired the 25,000-nsf GLDA Tucson Show. It will
be rebranded as JCK Tucson and continue as part of Tucson Jewelry Weeks . . . . . . Hanley Wood and the U.S. Green Building Council
form a strategic partnership and plan to position the brand globally. The even bigger news is that Hanley Wood acquired USGBC’s
Greenbuild International Conference & Expo which spans 171,000 nsf and draws 30,000 . . . . . . GLM acquired Pier Antiques Show
and Antiques at the Armory Show from Stella Show Management. GLM is now the largest producer of indoor antique shows . . . . . .
Meg Ellacott, managing director of MATSO, releases her new true-crime book, Ultimate Betrayal . . . . . . Experient puts founder
Bruce Harris on its company Wall of Recognition. Longtime industry leader saluted for his ethical and professional standards . . . . . .
LIGHTFAIR International set attendance and exhibit space records in Philly last month with 26,026 attendees and 233,850 nsf of
exhibit space . . . . . . Deutsche Messe promotes Marius Felzmann SVP in charge of Germany’s CeBIT show. Felzmann has been
part of CeBIT management since 2008 . . . . . . Britain’s i2i Events acquired Educar/Educador from Futuros Eventos. The Sao Paulo
event is 6,600 sm (71,042 sf) and reportedly draws 15,000 . . . . . . The Boston redevelopment agency approved construction of two
hotels totaling 510 rooms on a site next to the Boston Convention and Exhibition Center . . . . . . Global Experience Specialists
(GES) was named to World’s 50 Largest Agency Companies list by Advertising Age for the 4th year in a row . . . . . . Chicago will
create an entertainment district around McCormick Place with a new event center, restaurants, and 1,200-room hotel . . . . . .
10 June 2013 | Trade Show Executive

DONE DEALS
Signed, Sealed & To Be Delivered
BY SANDI CAIN, news editor
Here is a quick overview of some of the new and renewed
contracts recently signed by show managements, convention
centers, CVBs and service contractors to keep you in the know.
Reed Exhibitions-owned Chicago
Comic and Entertainment Expo
(C2E2), operated under the ReedPOP
group, signed a one-year extension for
its contract with McCormick Place in
Chicago for 2014. Show manager and
group VP for ReedPOP Lance Fensterman
said the show has additional dates
“on hold through 2017.”
Chicago-based National Black
MBA Association (NBMBAA)
signed on with Showcare Event
Solutions, Washington DC, to provide
registration, session tracking and lead
retrieval services in a one-year deal
for the group’s annual conference
and expo. Showcare also will provide
RFID attendance tracking, a mobile
conference app and data integration
with multiple third-party vendors at
the conference. Showcare assumes the
registration services from Wyndham
Jade, which will continue to provide
housing services to NBMBAA.
The National Association
of Music Merchants (NAMM)
in April signed a four-year deal with
Experient as the preferred partner
for event registration, lead retrieval
and data management services for
the group’s two annual events — the
NAMM Show and the Summer Show.
The annual NAMM Show in Anaheim
typically draws more than 90,000
attendees and nearly 1,500 exhibitors.
The Board of Managers for
Century Center in South Bend,
IN signed SMG to operate the facility as
of July 1. The deal includes using SMG’s
internal catering division, SAVOR. SMG
will assume operations from Global
Spectrum, which held the contract since
2006. Century Center includes 60,000
square feet of exhibition, meeting and
banquet space and a 694-seat theater.
Continued on page 12
VOTING BEGINS
JULY 8, 2013
¨✓ You
Choose!
The top innovations
for trade shows
Submit your
nomination form
until June 26!
READERS’ CHOICE
Trade Show Executive’s
awards
2013
SEND YOUR LATEST VICTORIES TO:
Sandi at scain@tradeshowexecutive.com
Write-ups on all award entries will run in
the July issue of Trade Show Executive and
worldwide via Trade Show Executive’s E-Clips
Breaking News. Voting begins July 8, 2013
and winners will be announced in August.
Recipients will receive a press release that
can be presented to their customers along
with a logo for use on their company web
site and marketing collateral.
www.TradeShowExecutive.com | June 2013 11

DONE DEALS
Continued from page 11
The New Orleans Ernest N.
Morial Convention Center has
partnered with SoFAB Institute to
produce the First Annual Farm to Table
International Symposium in August.
The Symposium will take place in
tandem with the Louisiana Restaurant
Association’s 60th Annual Foodservice
& Hospitality EXPO. This event will be
the second exclusive trade show production
of the convention center’s new
Tradeshows and Conferences division,
which also owns and produces the International
Disaster Conference and Expo.
UBM Asia and RESTEC have
formed a strategic partnership
for the leading B2B jewelry fairs in
Russia that will begin with the 2014
editions of the following fairs: Junwex
St. Petersburg, Junwex New Russian
Style, and Junwex Moscow. RESTEC
stages more than 100 events in Russia
and abroad annually. UBM Asia
organizes the September Hong Kong
Jewellery & Gem Fair and 20 other
international jewelry shows.
Freeman and UBM plc, San
Francisco, in April announced
a strategic partnership to produce Business4Better
(B4B), a non-commercial
community partnership conference and
expo. The inaugural event was held in
early May in Anaheim. B4B is a joint
effort to build corporate and nonprofit
partnerships that have a positive impact
on communities and is part of a larger
Responsible Business initiative from
UBM employees in their own communities.
Other events are staged in
Brazil, India, the U.K. and the U.S.
Team San Jose and Washington
DC-based Hospitality Industry
Professionals Network (HIP Network)
entered into a strategic event partnership
in April that will bring events to
planners and suppliers with the goal of
strengthening Team San Jose’s business
relationships while increasing brand
visibility to the destination. It’s the first
such partnership for Team San Jose.
AMSUS, The Society of Federal
Health Professionals, signed
on with Frost Miller Group of Bethesda,
MD to produce a strategic marketing
campaign for its 118th Annual
Continuing Education Meeting slated
for Seattle in November. The campaign
will include promotion for attendees,
exhibitors and sponsors.
The Pennsylvania Farm Show
Complex and Expo Center in
Harrisburg landed the contract for the
first Great American Outdoor Show,
to be produced by the National Rifle
Association next February. The show
replaces the Eastern Sports and Outdoors
Show, produced by Reed Exhibitions,
which was cancelled this year
in the wake of protests over the show’s
ban on the exhibit of assault rifles.
SANDI CAIN has been a key member of the Trade
Show Executive team since 2005. Previously, she was
supplements editor, special reports editor and copy editor for
the Orange County Business Journal for 17 years and has
won four APEX Awards, including one for “The Trade Show
Industry Fights Back in the Aftermath of Hurricane Katrina.”
READERS’ CHOICE
Trade Show Executive’s
awards
2013
In today’s competitive business
environment, where markets,
technology and customer needs are
changing rapidly, it is important to
identify and nurture bold new ideas
and solutions. Innovations drive
the trade show industry. Trade
Show Executive magazine’s 11th
Annual Innovation Awards | Readers’
Choice salutes those who are
making waves, defying tradition and
creating new value for show managers,
exhibitors, attendees and the
exposition industry as a whole.
Enter
Today!
Nominate your
boss! Your client!
or Yourself!
12 June 2013 | Trade Show Executive

NominationForm
Who is Making Waves in the Trade Show Industry this Year?
READERS’ CHOICE
ade Show Execu
cutive’s
awards
d 2013
Name of Nominee:
(individual, organization, product or service)
Name of Organization:
Product Release Date:
Telephone Number:
Web Address:
Email Address:
Is artwork of product, service, convention center and/or company logo attached? ¨ Yes
(Artwork must be provided in .JPG or .TIFF format with a minimum resolution of 300 dpi)
¨ No
Submitted by:
Telephone Number:
Company:
Email Address:
Describe how the product, service or nominee is innovative in 200 words or less.
How is the innovation an improvement over what already exists or what is already meeting customers' needs?
(Description can also be submitted in a separate word document)
Award Categories
Check one category only. For multiple submissions, you must send a separate nomination form.
¨ Most Innovative Tech Initiatives Serving Show Management
¨ Most Innovative Tech Initiatives Serving Exhibitors
¨ Most Innovative Tech Initiatives Serving Attendees
¨ Most Innovative Tech Initiatives Serving All Three
¨ Most Innovative Green Initiatives by a Convention Center
¨ Most Innovative Green Initiatives by a Service Provider
¨ Most Innovative Green Initiatives by Show Management
¨ Most Innovative Organization in Trade Show Industry
Payment Information ¨ American Express ¨ Discover ¨ MasterCard ¨ Visa
Account Number:
Expiration Date:
Cardholder's Name:
Telephone Number:
Cardholder's Signature:
Company Name:
SUBMIT YOUR ENTRY TODAY TO INNOVATIONAWARDS@TRADESHOWEXECUTIVE.COM
The entry fee is $150 for each submission. Trade Show Executive will accept nominations from June 1 to June 26, 2013.
Additional rules and regulations can be found on Trade Show Executive's website at www.tradeshowexecutive.com

NEWS ANALYSIS
Sequestration Creates Uncertainty for
Shows with Government Component
BY SANDI CAIN, news editor
Oceanside CA – Since federal sequestration
became a fact of life, public attention
has focused on cuts to air shows, White
House tours and the number of air traffic
controllers. The effect on the trade show
industry has by and large been invisible to
the general public. But the snowball effects
on trade shows could have a huge economic
impact on cities that count on this
business to generate revenue each year.
Budget cuts mean
lost opportunities for
people who work with the
government to interact with
procurement personnel.
That will have a dramatic
impact on what exhibitors
do and attendance. If you
don’t have the buyers, you
won’t have the sellers.
Jonathan T. Howe, PRESIDENT AND
PARTNER OF HOWE & HUTTON LTD.
In an April 30 presentation for
Meetingjobs.com, Jonathan T. Howe,
president and partner of Chicago law
firm Howe & Hutton Ltd., discussed
various effects of the sequester on
the industry and possible unintended
consequences for organizers, venues,
attendees and exhibitors.
Howe said only about 3% of the federal
budget was isolated, but the impact
is more widespread. “The bottom line
has been cut, cut, cut,” he said. That has
made doing business with the federal
government an iffy prospect at best.
Attrition and Cancellation
Government events like the Department
of Defense’s Defense Intelligence Show and
the Space Telescope Science Institute Spring
Symposium in Baltimore were among those
cancelled, impacting the bottom line for
venues, organizers and the community.
AMSUS, the Society of Federal Health
Professionals, has hired a marketing partner
to promote attendance at its November
event in the wake of military budget cuts.
The cuts mean lost opportunities for
people who work with the government
to interact with procurement personnel.
“That will have a dramatic impact
on what exhibitors will do and what will
happen with attendance,” Howe said in
a follow-up interview with Trade Show
Executive. “If you don’t have the buyers,
you won’t have the sellers,” he said.
Contractual Issues
In the sequestered economy, Howe said
it’s essential for organizers to protect
themselves with contractual language
that minimizes risk in existing contracts
with government entities. Howe said
those contracts should cover all the areas
that have the potential for government
to be able to back out of the contract,
such as denial of reimbursement, attrition
limits, and even food and beverage
minimum guarantees. “If they bail,
we want to be able to bail,” he said.
Howe said organizers also may want
to protect their potential cancellation
and attrition liability for events where
non-government attendees may stay
away if government people are absent.
And third-party signers should tie government
action into vendor contracts,
with “discretionary cancellation” clauses
that may allow cancellation if the funds
for the event aren’t available, such as
with budget cuts, he said.
Force majeure clauses could be more
problematic and Howe suggested that
some may end up in arbitration or litigation.
Though many contracts define when
performance is made impossible by an
action, some providers may claim that
the flexibility allowed under sequestration
does not make performance of a
contract impossible. However, government
business is typically subject to
budget vagaries even in the best of
times, so contracts for government
events already may include a clause
for cancellation if funds aren’t available.
Howe said the fallout from sequestered
funds could have other consequences
down the road if hotels and other venues
take a second look at whether they want
to book government business at all
unless it fills a void in their schedules.
That could further impact exhibitions.
“People don’t have an appreciation
of what this industry does,” Howe said.
“Events facilitate face-to face interpersonal
relationships, advance good ideas
within an industry, and enable good
business to get done.”
Reach Jonathan T. Howe, president & partner
of Howe & Hutton Ltd. at (312) 263-3001.
14 June 2013 | Trade Show Executive

PERSPECTIVES
Face-to-Face:
Fast Forward
to the Future
I have just returned from Trade Show
Executive’s Fastest 50 event and want to
extend my heartfelt congratulations to
all the winners this year who through
their innovative ideas and dogged persistence,
achieved measureable success
that increases awareness and recognition
of the exhibitions and events industry.
As I was listening to the content being
presented, it reminded me of the IAEE
Future Trends Task Force and the work
that this amazing group of individuals
produced earlier this year. The task force,
chaired by Francis Friedman, President
of Time & Place Strategies, Inc., met
multiple times and created a foundation
of 12 areas for what will assist with the
creation of IAEE’s three-year strategic
plan. Highlights of the trends identified
by the task force — all of which kept the
members’ needs and industry value top
of mind — follow.
One trend identified is the Broad Range
of Generations in the general workforce
and in the Exhibitions and Events Industry.
In my article in May, I noted the
significant impact a multi-generational
workforce will have on exhibitions and
how show organizers will communicate
with exhibitors and attendees to reach
beyond the traditional scope of ideas
and attract new professionals who can
contribute fresh ideas and intriguing
perspectives. Older generations need to
keep up with trends in traditional and
social mediums, as well as learn how to
effectively engage the younger generations
and keep them engaged. Additionally, for
the younger generations, the task force
identified the importance of mentoring
to connect members for networking and
education opportunities, and those new
to the industry would benefit greatly.
The next trend identified is Big Data.
The concept is collecting every bit of
information you can find relevant to
your customers, community and event
and mine the data to understand trends
that may not have been considered from
traditional methods. The outcome of
Big Data ultimately results in an ROI
calculation of some sort. Right now the
scope is immense and expensive, but over
time, capturing and analyzing the data
will become manageable.
Of course, there’s the continually
evolving world of Technology and staying
ahead of changes so that we can effectively
introduce new concepts and platforms
to help our members succeed. At
Expo! Expo! every year, we showcase new
technology products that will streamline
and enhance the management processes
of our attendees. Whether it is hardware,
software or cloud-based, it is important
for us to provide the marketplace, workshops,
and interactive learning labs to
make these technologies accessible and
adoptable. And we cannot forget that to
properly showcase these technologies we
must have real-time connectivity! Access
to the Internet at halls and facilities has
become essential to produce an event,
and depending on the facility, it may
be free to quite costly to offer depending
on the bandwidth required. The trend for
successful Internet solutions in the future
will center on facilities having significant
bandwidth access, clear and consistent
pricing, reliable service and vendor trust.
Along the lines of connective communication,
we now connect broadly using
Social Media to create networks of likeminded
individuals. Will they continue to
drive business in the future and, if so, how?
As technology becomes more sophisticated,
social media will foster support
for the tools and ideas that really work.
Not only did the task force identify
trends that would directly impact
attendees, but they also focused on Non-
Attendee Engagement that represents
potential show-community members,
as well as revenue sources to both show
organizers and exhibitors. Even though
they are not physically present at an
event, they may still be interested in
the ideas, content and outcomes from
it. It is important to think beyond
the borders of the exhibition
or event itself
and engage
the broader
audience virtually through technologies,
communications and year-round opportunities
that have long-term value. With
this, the existing definition of an exhibition
may need to be examined.
Finally, another trend identified is
the Overall Experience of the Exhibition,
and the question is what that experience
should be. How should show organizers
increase engagement? What are the best
tools, formats and techniques to increase
engagement and to enrich the face-to-face
experience? The euphoric experience that
engages all senses and leaves attendees
with a sense of satisfaction is key and
should be an overriding trend for organizers
looking to breathe new life into
their events and effectively position
them for long-term growth.
Thanks to the hard work of the task
force, these trends will drive the strategic
plan to effectively provide exhibitions
and events industry professionals with
the tools and strategies they need to
succeed in the future.
BY DAVID DUBOIS, president
The International Association of Exhibitions & Events
(972) 687-9204 | ddubois@iaee.com
Photo by Steven Hacker

INTERNATIONAL
CHINA
Guangzhou
The 113th China Import and Export
Show opened with a pledge to exhibitors
and attendees that the landmark event
would no longer be their grandfather’s
Canton Fair.
Liu Jianjun, deputy director general
of the China Foreign Trade Centre
described the steady improvement in the
world economy and the steps the Canton
Fair was taking to remain a top-tier event
in the evolving global business environment.
“We need to lift our confidence
and seize the opportunities to bring
Canton Fair to the next level,” he said.
The need to tinker with the massive
exhibition might seemed unnecessary
considering the Spring show stretched
1.16 million square meters (12.5 million
square feet) and grew slightly to 59,531
booths. But Liu said the Chinese National
Party Congress itself had taken an interest
in seeing the Canton Fair adopt new
event technology and best practices.
The changes involved closer integration
of exhibitors offering similar products
and increased marketing to European
and North American exhibitors as well.
On the show floor, there were tighter
rules governing the issuance of name
badges and displays of products in public
areas, and the ubiquitous minor disputes
that typically arise among exhibitors
were quickly settled.
“With the goal of steady growth,
economic restructuring, and balanced
growth in mind, the Canton Fair will
drive innovation in its business development
mode to improve both quality
and efficiency,” Liu said.
Reach Liu Jianjun at 86-20-28-888-999
or cs@cantonfair.org.cn
Macau
Leaders of Macau’s tourism and trade
show industry are looking at the neighboring
industrial city of Zhuhai as a possible
partner in attracting industrial exhibitions
to the region. Macau’s Committee for the
Development of Conventions and Exhibitions
met with Zhuhai officials this Spring
to discuss a strategy in which Zhuhai’s
heavy industry would be combined with
Macau’s convention facilities and hotels
in the development of trade shows aimed
at the manufacturing sector.
“Macau and Zhuhai can seek complementary
cooperation, each having their
own but different advantages,” Alan Ho
Hoi Meng, vice chairman of the Macau
committee, told the Macau Business Daily.
Ho gave a hypothetical example of
the medical products show where the
conference and headquarters hotel would
be held in Macau, and the exhibit hall
located in Zhuhai. “Zhuhai does not have
defined space for conventions, as in Macau,
but it is experienced in holding exhibitions
of heavy-industry products, like
the annual aviation expo,” Ho said. “In
that sense, Macau could hold the forum
part and Zhuhai the exhibition part.”
Zhuhai has already adopted a 10-year
plan to ramp up its exhibition industry
and will form a joint committee with
Macau to further advance the idea of
cross-border cooperation.
Reach Alan Ho Hoi Meng at 853) 2871
4079 or secretariat@mcea.org.mo
Shanghai
A British technology company said it
was responsible for the first daily video
reports from an Asian trade show this
Spring. The travel show IT&CM China
provided a daily highlights package
produced at the Shanghai venue April
17-19 by the marketing firm “three-sixty,”
and made available on the Internet site
Youku. “We all know that online video
is globally accessible and three-sixty’s
video daily service is a great way to
showcase IT&CM China,” said Darren Ng,
managing director of Singapore-based
show organizer TTG Asia Media.
Youku is described as China’s version
of YouTube, but the clear implication is
that doors are opening for the dissemination
of content from trade shows in Asia
to viewers in Europe, North America
and other far-flung international locales.
Executives at three-sixty said they had
produced 22 videos during IT&CM China,
which TTG Asia will also be able to use
as marketing collateral for the next
edition of the show.
Reach Darren Ng at +65 6395 7575 or
darren.ng@ttgasia.com
JAPAN
Tokyo
Tokyo may be the venue for CPhl Japan
but UBM Japan considers it to be an
international affair. The pharmaceutical
industry exhibition, which was held April
24-26, welcomed 234 of its exhibitors,
about 50% of the total, from nations
other than Japan, and attendees hailed
from other countries as well.
Some of the conference sessions were
held in different languages, including
English. A buyer appointment system was
implemented this year to help streamline
the visits by international attendees and
generated more than 300 meetings.
Reach at Christopher Eve, managing
director, UBM Japan, at +81-3-5296-1020
or christopher.eve@ubm.com
THAILAND
Bangkok
The growth spurt for Medical Fair
Thailand (MFT) apparently will continue
through another year as the exhibit hall
for the September 12-14 show has already
nearly sold out at the start of Summer.
Projections on the net square footage
were not immediately available, but
Messe Dusseldorf Asia said all indications
were that the upward trend taking
place since the launch of MFT in 2006
would continue. “MFT 2013 is set to be
another landmark event for both exhibitors
and visitors,” said Gernot Ringling,
managing director of Messe Dusseldorf
Asia. “Over the years, there has been a
considerable increase in the exhibit show
floor space. This will ensure that MFT
continues to expand its visitor reach to
new industry groups.”
A major new initiative this year will
be the co-location of MFT with Hospital
Management Asia (HMA), which is
organized by Exedra Events. HMA was
launched 12 years ago and was expected
to draw 800 to 1,000 attendees this year.
Reach Gernot Ringling at (65) 6332
9678 or gernot@mda.com.sg
16 June 2013 | Trade Show Executive

LOOKING AHEAD
Major Trade Shows on Tap for August
Outdoor Retailer Summer Market
JULY 31-AUGUST 3
Salt Palace Convention Center, Salt Lake City, UT
34 on the TSE Gold 100
After extensive consultations with its
customers, Nielsen Expositions decided
to extend the show’s tenure in Salt Lake
City for two more years despite the fact
that the show may be on the verge of
outgrowing the city’s capacity.
This year will offer a good indication
of whether or not Nielsen and Outdoor
Retailer will be able to continue thriving
in its long-time home through 2016, or
if the decision to move to a different city
should have been made sooner.
“We understand everyone is anxious for
a longer-term decision, but making sure
the show has a home that fits the needs
of the industry is hugely important,” said
Kenji Haroutunian, show manager and
group vice president for Nielsen Expo
Outdoor. “The extension period will
help us make sure we get it right."
Haroutunian said the outdoor industry
held a “collective affection” for the Salt
Lake City region. The Summer edition of
Outdoor Retailer has enjoyed a 14% growth
rate over the past four years, and the outdoor
industry itself held up well through
the recession, which bodes well for the
show’s growth prospects through 2016.
One step Nielsen took this year to help
its customers navigate the crowds was a
revamp of its housing system. Attendees
were given the opportunity to book the
same hotel block reservation they had in
2012 prior to the opening of registration
for the 2013 show rather than risk being
shut out. “The vast majority of qualified
show attendees from Summer Market 2012
will get the same hotel reservation they
had last year,” Haroutunian said.
Reach Kenji Haroutunian at (949) 226-
5794 or kenji.haroutunian@nielsen.com
ASD Las Vegas
AUGUST 4-7
Las Vegas Convention Center, Las Vegas, NV
15 on the TSE Gold 100
Launched in 1961, ASD Las Vegas,
Nielsen’s flagship show, is expected to
feature 717,000 net square feet (nsf)
of exhibits and draw 39,000 attendees
Outdoor Retailer
to Las Vegas this year. New this time
around is a co-located event of overseas
exhibitors. SourceDirect at ASD will be
home to manufacturing companies from
China, India, Mexico, and a growing list
of export-minded nations seeking access
to buyers of the wide range of consumer
products offered at ASD.
Nielsen Expositions established
SourceDirect at ASD after enjoying solid
success with the China Brand Pavilion at
ASD, which last year hosted 250 exhibiting
companies. China Brand will be
folded into SourceDirect, which will be
held in the North Hall of the Las Vegas
Convention Center and will be opened
only to qualified attendees.
“By aligning supply chain leaders in
front of the key decision-makers at ASD,
business opportunities will arise that
weren’t possible before now,” said Chris
McCabe, senior vice president of Nielsen
Expositions. “This offers buyers savings
by cutting down on their travel.”
Reach Chris McCabe at (323) 817-2200
or christopher.mccabe@nielsen.com
NACDS Total Store Expo
AUGUST 10-13
Sands Expo Convention Center, Las Vegas, NV
Total Store Expo launches this year as a
combination of three previously standalone
conferences organized by the
National Association of Chain Drug
Stores (NACDS): NACDS Marketplace
Conference, NACDS Pharmacy & Technology
Conference, and NACDS Supply Chain
& Logistics Conference.
The event has been in the works
since 2011 and will include content
and exhibitors focused on the areas
of logistics, pharmacy technology and
marketing. The combination was aimed
at executives whose responsibilities included
all three of those areas, increasing
the odds that they will connect with
the exhibitors on the show floor.
Exhibit sales topped 187,000 nsf and
around 5,500 attendees were expected.
The NACDS pulled out all stops in finding
a keynote and signed Hillary Clinton,
18 June 2013 | Trade Show Executive

who left the State Department this Spring
and hit the high-end speaking circuit.
Reach Show Manager Terry Arth at
(703) 837-4603 or tarth@nacds.org
NY NOW
AUGUST 17-21
Jacob K. Javits Convention Center and Pier 94, New York, NY
22 on the TSE Gold 100
A multi-year reorganization of the
venerable New York International Gift Fair
(NYIGF) by the new management of GLM
will be unveiled as NY NOW.
NY NOW runs on a Saturday to
Wednesday schedule and hosts the same
dizzying array of exhibitors as the NYIGF,
which was No. 22 on the TSE Gold 100, at
Javits Center and Pier 94.
GLM estimated that more than 2,800
exhibitors in 400 product categories
would fill the two exhibit floors, which
explained why it was considered to be
time for a major overhaul. “This is one
of those ‘pivotal’ moments in time for
our industry,” said Christian Falkenberg,
NY NOW director and GLM senior
vice president. “New York’s market has
evolved and improved considerably over
the past few years.”
The main thrust of the reorganization
was the organizing of exhibitors into
four major product categories (Home,
Lifestyle, Handmade and New!), revamping
the layout of the floor, and extending
exhibit hours. Various industry associations
were brought in as partners on
developing the educational content for
different product groups.
Reach Christian Falkenberg at (914)
421-3296 or cfalkenberg@glmshows.com
NACDS
NY NOW
Hello, Future. Goodbye, Past.
ITN
INT
TAKE YOUR EVENT INTO TOMORROW.
REGISTRATION & EVENT
MANAGEMENT APPLICATIONS
ONSITE APPS, SOLUTIONS & SERVICES
EVENT ANALYTICS
PROFESSIONAL SERVICES
Call us today at 801.676.7931 or visit: itnint.com
www.TradeShowExecutive.com | June 2013 19

TRENDING & SPENDING
SPONSORED BY
Ideal Time for Global Expansion
of Trade Shows with Many
Global Economies Humming
BY DARLENE GUDEA, president
Oceanside, CA – Unlike the prior two years, this Spring has
been relatively free of any major global unrest as we go to press.
Moreover, the political rancor over the debt ceiling has quieted
down, and fortunately the Boston Marathon terrorists were
apprehended quickly. On the economic front, the U.S. appears
to be on a slow but steady course. Europe, though falling more
into recession, has calmed the fears of a Euro meltdown. The
Middle East is as volatile as ever but no governments have been
overthrown yet. China is trying to transition from an export-driven
economy to one more dependent on domestic growth, and is
clamping down on inflation to avoid a U.S.-type real estate bubble.
Let’s hope 2013 remains a relatively tranquil year.
Now that we are midway into the year, it
is a good time to review the major economies
around the world. “The most important
trend impacting the global economy
is a recent concerted shift by major central
banks to inject more liquidity into their
country’s economy,” said Frank Chow,
chief economist for Trade Show Executive
Media Group. “Predictably, each country
or region is loosening its monetary spigot
at different rates.”
Lessons from Japan’s Economic
Bounce: ‘Abenomics’ is Working
The most dramatic development has
occurred in Japan and can serve as a
lesson to the U.S. Since Shinzo Abe took
the reins as Prime Minister in December
2012, he has embarked on an ultraaggressive
stimulus program to combat
over two decades of economic misery.
Even the remarkable reconstruction
efforts after the devastating earthquake,
tsunami and nuclear disaster in 2011
failed to bring Japan out of its doldrums.
Prime Minister Abe’s program is built
Darlene Gudea,
PRESIDENT
Frank Chow,
CHIEF ECONOMIST
around three pillars: (1) Unlimited
quantitative easing to curb deflation and
bring inflation to 2%, (2) A fiscal stimulus
program which reverses the big tax
hike by his predecessor, and (3) Deeper
fundamental structural reforms.
Abe’s structural reform initiatives
include a major overhaul of the electrical
power sector and ending Japan’s entrenched
two-tiered structure of discriminating
against women in the labor market.
Chow said, “Success with these types
of reforms, I believe, holds the key to
long-term economic vitality for Japan
and offers lessons to the U.S. to begin
addressing its deep structural issues
including three we have highlighted
in prior Trending & Spending columns:
outmoded infrastructure like the electric
and energy grids, excess regulations, and
the inadequate skills of American workers.”
He cited the latest results in Japan:
an unexpectedly robust First Quarter
GDP growth rate of 3.5%, the Nikkei
market up 36% since Abe took office,
the yen declining 24% since last September,
and household spending, housing
starts, and industrial production all
jumping in March. “Japan was trapped
by prolonged high unemployment and
zero interest rates long before the United
States did but is now leading the path to
recovery,” Chow said.
The Ripple Effect of a Strong Japan
“The rest of Asia stands to benefit from
a revived Japan,” Chow pointed out.
“Although China and South Korea are
Japan’s export rivals, they have strong
trade linkages among them.” China
attempted last year to stimulate its economy,
but some indicators have softened
of late, Chow noted. Export growth has
fallen and China’s demand for commodities
is slowing. However, wages are rising
due to falling numbers of young workers.
Many economists believe China’s business
cycle is bottoming out and expect
economic growth to stabilize as last
year’s policy easing takes effect with
a lag. China still managed an enviable
7.7% GDP growth in the First Quarter.
South Korea is one of the few nations
to avoid a recession during the Great
Recession. However, its export-driven
economy is suffering from the weak
global economy, Chow noted. South
Korea First Quarter GDP grew 0.9%,
its best in two years, but compared to
a year ago, it is only 1.5% — the lowest
in three years. The central bank provided
liquidity in 2012 cutting rates to 2.75%.
Then in May, the Bank of Korea lowered
the rate to 2.5%, joining global easing
from Europe to Australia. The slowing
exports and consumer spending prompted
the government of new President
Park Geun-hye to enact a $15.5 billion
stimulus package in April.
Continued on page 22
20 June 2013 | Trade Show Executive

TRENDING & SPENDING
SPONSORED BY
Sector Performance
BEST PERFORMING SECTORS
• Apparel
• Automotive
• Business Services
• Construction
MIXED PERFORMANCE
• Communications
• Food
• Housing
SECTORS UNDER PRESSURE
• Defense
• Home Furnishings
• Hospitality
• Security
• Technology
• Manufacturing
• Medical
• Retail
• Government
• Transportation
Economic Indicators
Consumer Confidence jumped seven points in
May to 76.2, the highest level in more than fi ve years,
and two months after the Great Recession offi cially
began, according to The Conference Board.
Core Inflation, which omits volatile food and
energy prices, dropped to 1.7% compared to 1.9%
last month and 2.3% last year. It is less than half the
long-term average of 3.86%.
Corporate Profits, after taxes, climbed to 11.2%
in 2012, up from 10.2% last year, according to the
Bureau of Economic Analysis. The long-term average
(over the past ten years) is 6.2%.
Gross Domestic Product (GDP) increased at
an annual rate of 2.5% from Q4 to Q1, based on
advance estimates from the Bureau of Economic
Analysis. In Q4, GDP fell to 0.4% from 3.1% in Q3.
Housing Starts dropped (16.5)% in April, but
building permits surged to a fi ve-year high of 1.02
million, refl ecting evidence of a housing revival.
Industrial Production decreased (0.5)% in
April over March, refl ecting a broad decline in
factory output as U.S. companies feel the pinch
of global weakness.
Interest Rates (short term) remained near 0% in
May, maintaining the ultra-low level set in December
2008. The Fed is expected to keep rates near zero
until mid-2015 as long as the employment rate
remains above 6.5%.
Job Growth reached 165,000 in April compared to
138,000 in March (total nonfarm payroll), according
to the U.S. Bureau of Labor Statistics. But the gains
were far below the 206,000 jobs per month average
in Q1.
The Leading Economic Index ® , a weighted gauge
of 10 economic indicators that helps predict the
future direction of the economy, increased 0.6 %
in April following a (0.2)% decline in March. The
leading indicators still point to a continued slow
growth environment.
Manufacturing activity is expanding but is also refl
ecting signs of weakening, according to the Institute
for Supply Management. Its PMI Index registered
51.9%, the lowest reading since last October.
Retail Sales advanced unexpectedly in April,
easing concerns about a sustained pullback in consumer
spending that would drag down the economy.
The 0.1% gain followed a (0.5)% decline in March.
The Unemployment Rate dropped a little in April
to 7.5% from 7.6% in March, its lowest level since
December 2008. The number of unemployed
persons, at 11.7 million, also changed very little
over the month.
22 June 2013 | Trade Show Executive
Continued from page 20
Eurozone Continues to Shrink
Europe is struggling through its longest
recession since World War II. GDP for
the Eurozone contracted (0.2)% in the
First Quarter. Economists surveyed by
FactSet had expected the euro-zone
economy to shrink by (0.1)%. The broader
27-nation European Union (EU) saw its
GDP fall (0.1)%. Both regions painted
a brighter picture than in the Fourth
Quarter, when growth rates regressed
(0.6)% and (0.5)% respectively. The data
showed Spain and Italy both shrank
(0.5)%, while France declined (0.2)%.
Germany narrowly avoided a contraction,
with the economy growing 0.1%.
The Cyprus crisis proved
that more needs to be done
to sever the link between
governments and banks, in
addition to implementing a
fiscal union to complement
the monetary one. In
the absence of such
institutions, most analysts
predict the Eurozone
economy will shrink for a
second year in 2013.
Frank Chow, CHIEF ECONOMIST
TSE MEDIA GROUP
The European Central Bank (ECB) has
succeeded in calming the markets from
the fears of a euro meltdown, but Chow
noted that the Cyprus crisis proved that
more needs to be done to sever the link
between governments and banks, in
addition to implementing a fiscal union
to complement the monetary one. In the
absence of such institutions, and with ongoing
public and private sector deleveraging,
Chow said most analysts predict
the Eurozone economy will shrink for a
second consecutive year in 2013. France’s
President Francois Hollande recently
made a pitch for the 17 countries sharing
the euro currency to establish a common
government that would meet monthly.
Latin American Strengths
Growth in Latin America and the
Caribbean is projected by the IMF to
pick up from 3% in 2012 to about 3.5%
in 2013, supported by a gradual global
recovery, continuation of easy financing
conditions, high commodity prices, and
ongoing policy easing in some countries.
The South American continent alone is
expected to do even better, rising 4.5%
this year from 3.7% in 2012. Brazil, the
region’s largest economy, will rebound
from under 1% in 2012 to about 3%
this year. Growth in Central America
is projected to slow slightly to 3.1% in
2013 with Mexico gaining 3.4%. However,
Chow stressed that most countries
in these regions are vulnerable to changing
conditions in the U.S., Europe, and
increasingly China.
Our Neighbor to the
North is in Same Slump
Canada’s reputation as one of the
strongest nations to survive the Great
Recession has tarnished a bit recently.
Being a resource-driven economy relying
on exports, the unexpected sharp April
plunge in gold, silver, copper, oil and
other commodity prices has diminished
expectations for a better year than last
year when a persistent slide in housing
markets put a damper on Canada’s
economy, Chow said. The economy
appeared to perk up in January and
February growing 0.3% in both months.
However, it is now forecasted to record
U.S.-like growth of only 1.5% to 2%
in 2013, Chow said.
Cost-Cutting Still on the
Agenda of Corporate America
The U.S. economy continues to grow
close to its trend of 2%. The Conference
Board’s Leading Economic Index bounced
back in April with a 0.6% percentage
point gain to 95.0 in April after falling
a revised 0.2 points in March. Seven
of the ten index components expanded,
Continued on page 25

SPONSORED BY
An Insider’s Perspective
How is the economy impacting the exposition industry? This month, nine industry
experts give you projections and early warning signs based on registration patterns,
exhibit space commitments, long- and short-term bookings, and discussions with peers
and customers. Together with the rest of TSE’s Exposition Forecasting Board, they have insider
knowledge about the true performance of the majority of U.S. trade shows. And
just like economists, they don’t always agree. Their diverse opinions, however, provide
valuable insights to help you formulate your plans.
Job Growth Will Create a Larger Attendee Pool
“Meteorologists from the National Oceanic and
Atmospheric Administration are predicting a higher-thanusual
number of tropical systems with more direct hits on
the U.S. than last year. A heavy hurricane season will snarl
air travel and lead to spikes in fuel costs and thus higher
travel costs which could ding attendance growth. On the
upside, economists are forecasting 2.2 million jobs will be
added to the economy in the next 12 months. Job expansion
will lead to a steady growth in the attendee pool to participate in trade shows.
Organizers in the construction, retail, entertainment and technology sectors
are the most optimistic about growth in the last two quarters of 2013.”
Frank Chow,
CHIEF ECONOMIST
TSE Media Group
Foiling Cost-Cutting Manuevers
“The U.S. economy continues to grow
close to its trend of 2%. Inflation
pressures and the threat of another
recession remain muted over the next
12 months. U.S. corporate earnings
reports for the First Quarter indicate
a healthy business environment,
with most companies’ profits beating
expectations. However, the key focus for corporate executives
is cost-cutting, and trade shows are an easy target.
Helping exhibitors and attendees prove ROI is critical.”
Darlene Gudea,
PRESIDENT
TSE Media Group
Nancy Walsh
EXECUTIVE VP
Reed Exhibitions
Trade Show Executive
Trending & Spending
Economic Forecast
MONTH, QUARTER AND FULL YEAR
Reforecasting revenue targets are a
common exercise these days for senior
executives as business conditions
change rapidly, sometimes for the better,
sometimes for the worse. Volatility
in the economy, geo-political developments,
competition, infl ation and many
other factors can wreak havoc with
assumptions made a month, quarter or
a year ago. Unbiased, reliable data —
whether positive or negative — is the
foundation of solid business planning.
Trade Show Executive Magazine’s
Trending & Spending Forecast aggregates
information from numerous
sources: government and business reports;
interviews with industry experts
and economists; and the TSE monthly
poll of its 20-member Economic Forecasting
Board. Here is their forecast
for the month, quarter and full year:
August
2013 FORECAST
%
2.4
%
1.8
%
1.3
NET SF EXHIBITORS ATTENDEES
3rd Quarter
2013 FORECAST
%
2.8
%
2.1
%
1.8
NET SF EXHIBITORS ATTENDEES
=
=
Full Year
2013 FORECAST
%
2.8
%
2.8
%
2.3
NET SF EXHIBITORS ATTENDEES
=
$ REVENUE = 5.0 %
David Loechner
PRESIDENT
Nielsen Expositions
Steve Carey
DEPUTY EXECUTIVE DIR.
National Truck
Equipment Association
Aaron Bludworth
PRESIDENT & CEO
Fern Exposition
& Event Services
Pat Fallon
VP OF BUSINESS
DEVELOPMENT
CompuSystems, Inc.
© 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105
www.TradeShowExecutive.com | June 2013 23

TRENDING & SPENDING
SPONSORED BY
Optimism in Construction Sector Beginning to Fade
“The initial optimism in the First Quarter, fueled by
a rebounding housing market, exports and continued
growth of the U.S. economy, have faded in part due to
slower growth in China and exports overall and indications
that manufacturing activity may be stalling. Our exhibitions
continue to show strength in exhibit space sales and
revenue, but opportunities for growth in attendance will be
more challenging for the remainder of this year due to these
factors and continued inactivity in Washington to address
the nation’s budget issues and infrastructure needs.”
Dennis Slater
PRESIDENT
Association
of Equipment
Manufacturers
James Rooney
EXECUTIVE DIRECTOR
Mass. Convention
Center Authority
Chris Meyer
VP OF SALES
Las Vegas Convention
& Visitors Authority
Terence Donnelly
VP OF SALES
Experient
Investment in Larger Exhibits May Level Off
“The U.S. economy is still a bit choppy — up here and there, but stagnant
in other areas. We are still not seeing real job growth, at least not
across the board. On the plus side, it appears that sequestration isn’t
having as significant a negative impact as once thought.
“Lack of growth in number of exhibitors is a concern. Net square
footage growth may be driven primarily by companies investing cash
after a period of sitting on profits. At some point, this growth will level
off and perhaps even decline, given that attendance is not growing
enough to sustain the jump in nsf. So without growth in number of
exhibitors, it is hard to see where future growth in nsf will come from.”
Chris Brown
EXECUTIVE VP
National Association
of Broadcasters
CHAIRMAN, CEIR
David DuBois
PRESIDENT
The International Assn.
of Exhibitions & Events
Modest Growth to Continue
“The most recent CEIR Index reports that growth will continue to advance at a
modest pace of approximately 1.5% to 2.0 % in 2013. All of our indicators and
conversations with IAEE members support those forecasts. As the economies
around the globe continue to grow, we will see increases in attendance and
exhibitor support. IAEE continues to advocate support of face-to-face exhibitions
and events as the most critical and productive element of the overall
marketing mix for organizations.”
Joseph Popolo, Jr.
CEO
Freeman
Gregg Caren
SENIOR VP,
STRATEGIC BUS.
SMG
John Kimball
PRESIDENT & CEO
Convention Data Services
Roller Coaster Ride Hasn’t Come to a Stop
“Forecasting this industry is very complex right now as the roller coaster
ride has continued into the Second Quarter. The overall U.S. economy needs
to remain bullish and endure the current healthy trend if we are to build
long-term corporate confidence which will drive sustained industry growth.
The data I am seeing is still too unstable and does not indicate the kind
of confidence we need to predict anything above low single-digit growth.
“Attendance is my number one concern right now. The First Quarter
decline in attendance in most sectors will likely lead to exhibitors being
very conservative in their spending patterns. Boston Strong!”
24 June 2013 | Trade Show Executive

SPONSORED BY
Ingenuity Will Drive Attendance Growth
“As we know, attendance is typically the leading indicator
of growth for all other exhibitor and revenue indices.
The challenge ahead for organizers, therefore, is to continually
grow attendance. Some of that growth will occur
organically from existing core attendee segments as the
economy continues to improve, but significant growth
for most shows (particularly mature shows) will have to
come from identifying, developing and nurturing new
attendee segments. In many cases, this strategy will also
create opportunities for developing new exhibitor growth
segments that align with the new attendee segments.”
What Will it Take for Trade Shows
to Resume Their Strong Performance?
“In the first four months of the year, 48 of the industry’s
top 100 sector-leading events occur. Results are in and
caution prevails. The core performance categories —
NSF, exhibiting companies and attendees — all dipped
below the strong 2012 January through April results.
Regrettably, attendee performance also fell short of 2010
results. The obvious and traditional key to aggressive
event performance recovery is qualified attendee numbers.
. .and that need can only be met when government
stability and some economic muscle arises.”
Skip Cox
PRESIDENT & CEO
Exhibit Surveys
Jack Chalden
DIR. OF BUSINESS
DEVELOPMENT
bXb Online
Continued from page 22
led by housing permits. The U.S.
corporate earnings reports for the First
Quarter indicate a healthy business environment,
Chow pointed out, with most
companies’ profits beating expectations.
However, the key theme still focuses on
cost-cutting, rather than expansion and
revenue growth. “As long as the Federal
Reserve keeps pumping money into the
economy, we can expect the economy
to grow,” Chow said.
The U.S. corporate
earnings reports for the
First Quarter indicate most
companies’ profits beating
expectations. However, the
key theme still focuses on
cost-cutting, rather than
expansion and growth.
Frank Chow, CHIEF ECONOMIST
TSE MEDIA GROUP
Stuck in Slow Gear
“We are seeing growth, but at
a slower pace than the past two
solid years of industry expansion.
We believe growth will continue
at low-to-middle single-digits
for some time. To help clients
achieve the best results possible,
it is critical that we all work together
to help market their show,
and consult with exhibitors to
help them plan and manage
their exhibiting experience.”
Steve Moster
PRESIDENT
Global Experience
Specialists (GES)
Shura Garnett
REGIONAL VP
Global Spectrum
TSE's Gold 100 Awards & Summit!
Come celebrate the success of the 100 largest trade shows in the
nation and share your ideas with other leading minds in the industry.
September 18-20 at the St. Regis Monarch Beach Resort in Dana Point, CA.
Fast-Growing Economies Will Be
in Africa; The Slowest in Europe
Relying on IMF World Economic Outlook
data, the fastest-growing economies
in 2013 will be located in Africa, led by
South Sudan’s 32% GDP growth and
Libya’s 20.2%. The slowest are not
surprisingly in the EU with Greece’s
decline of (4.2)% playing the lead tortoise.
Every other region is below 10% growth.
Overall, the global economy does not
appear to be as moribund as depicted
in many media reports. Mostly, the
middling results are driven by massive
monetary injection by central banks
with the U.S. and Japan leading the way.
When the time comes for central banks
to taper the quantitative easing, let’s hope
enough structural adjustments have been
made for economies to grow on their
own. In the meantime, it is the ideal
time to pursue global partnerships and
geo-cloning of your trade shows. TSE
www.TradeShowExecutive.com | June 2013 25

TSE DASHBOARD
SPONSORED BY
April Trade Show Attendance and Exhibit
Space Metrics Move Up; Exhibitors Flat
BY DARLENE GUDEA, president; CAROL ANDREWS, editor-at-large, and HIL ANDERSON, senior editor
Oceanside, CA – Larger crowds, busier
aisles, and more expansive exhibit floors
highlighted a productive and encouraging
April for trade show organizers.
Exhibit space and attendance were
up 3.3% over April 2012, and the only
red ink in the Trade Show Executive Dashboard
of Monthly Trade Show Metrics was
a modest (0.6)% southerly drift in the
number of exhibitors.
The first month of the Second Quarter
produced metrics similar to what has been
seen in recent months: a few percentage
points of growth in some categories that
was offset by equally modest slippage in
the others. In the First Quarter, which
included robust performances by the TSE
Gold 100 shows in January, exhibit space
and exhibitor metrics were up more than
2%, but attendance was down ever so
slightly by (0.6)%.
There were 20 exhibitions that made
up the April Dashboard. Of that total,
nine were 100,000 nsf or larger, and six
joined the elite ranks of the TSE Gold 100.
There was also one event, Aviation Week
MRO Americas in Atlanta, whose 2012
edition was honored as a TSE Fastest 50
show at ceremonies held by TSE and
38 sponsors in Chicago in May.
For the Dashboard analysis, TSE used
adjusted figures, which excluded outliers
and shows that did not have a consecutive
two-year comparison. Adjusted total
exhibit space in April reached 2,953,652
nsf. That compared to nearly 6 million nsf
in March. The exhibitor tally was
9,466 and attendance reached 258,525.
The totals worked out to a per-show
average of 147,683 nsf, 473 exhibitors
and 13,607 attendees.
Three April shows saw their metrics
decline in all three categories. Eleven
of the 20 shows reported growth or no
change in all three metrics.
The first month of the
Second Quarter produced
metrics similar to what
has been seen in recent
months: a few percentage
points of growth in some
categories that was
offset by equally modest
slippage in the others.
The Big Broadcast
One of the 11 shows with an uptick in
size was also the largest show held in
April. The NAB Show, which last year
placed 11th on the Gold 100, reported
878,500 nsf of exhibit space, up a healthy
9.1% from the 805,000 nsf last year. The
growth in exhibit space was even more
impressive because the number of exhibitors
grew by just six companies to 1,581.
Attendance increased 1.9% to 7,850.
The National Association of
Broadcasters (NAB) again invited
key television industry executives and
producers to Las Vegas to headline its
conference. The strong international
component to the show continued.
Nearly 600 overseas exhibitors were
on the floor and international attendees
made up 27% of the crowd.
“Once again, NAB Show was the
premiere event for content and communications
professionals from around
the globe,” said Dennis Wharton, NAB
executive vice president of media relations.
“We're delighted that NAB Show’s
brand remains a powerful force for
technological advancement in media.”
Growth Leaders
• The Reliable Plant Conference and Exhibition.
The show took place in Columbus,
OH and boosted its exhibit space 28.6%
to 99,000 nsf and its attendance increased
more than 50%. The impressive move
upward in the metrics was credited to
the power of strong marketing. The sales
outreach was ratcheted up for this year’s
show, and it paid off with a 51.2% increase
in attendance. Strengthening the conference
portion of the show and adding more
networking opportunities also added to
the show’s appeal.
Methodology
Survey questionnaires were sent
to shows held in April as listed in
TSE’s ZOOM Trade Show Locator and Gold
100 directory. All responses were crosschecked
by TSE editors for discrepancies.
The Trade Show Executive Dashboard
was created to give show organizers and
CEOs a fast read on trade show performance
at a time when up-to-date, quality information
is paramount to making decisions
in today’s business world. We recognize that
simple statistics don’t tell the full story about
a show, and year-over-year growth is not the
key factor in a show’s value to the industry
it serves. The TSE Dashboard still provides
the traditional metrics of show growth but
also lists other signifi cant characteristics
and accomplishments such as quality of
attendees, international attendance, sales
transactions and conference and sponsorship
growth.
We are grateful to the organizers who
shared both quantitative and qualitative data.
26 June 2013 | Trade Show Executive

SPONSORED BY
• The National Wood Flooring Association
Wood Flooring Expo. There were no scuffs
in this show’s performance, and in fact,
there was an influx of 54 new exhibitors.
The influx contributed to a 16.3% increase
in exhibit space on the sold-out floor.
• LIGHTFAIR International. The show
organizer, AMC, Inc., reported acrossthe-board
gains in Philadelphia. Exhibit
space led the way with a 13.1% increase
to 233,850 nsf. Exhibitors increased
6.5% and attendance was up 6.5%.
A closer look at the statistics found
healthy gains in international and firsttime
exhibitors from the commercial
lighting industry. A pavilion for street
lighting was added along with new
exhibitor categories for solar-powered
lighting and software to control the
lights in large commercial buildings.
Secure Horizons
Expanding the exhibit floor for the
International Security Conference & Expo
West (ISC West) paid off with 5.1% increase
in exhibitors and 2.3% growth in exhibit
space to 298,200 nsf. ISC West has been on
the rebound since 2009 and was No. 65
on the most recent Gold 100. This year, the
show had a 2.3% increase in exhibit space
to 298,200 nsf. Just over 1,000 exhibitors
were on hand with a record number of
Continued on page 28
q Is That Carpeting?.The aisles at the Wood
Flooring Expo were packed and included 54 new
exhibitors. The show’s sold-out exhibit fl oor was
16.3% larger than last year.
Great Reception. The NAB Show continues
to be the premier trade show in the continually
evolving broadcast industry with attendance
up 1.9% and exhibit space topping 800,000
nsf. NAB President and CEO Gordon Smith
(inset) had plenty of good news to share in
his address to the membership.
p Turn on the Lights, the Party’s Started.
LIGHTFAIR International lit up Philadelphia with
a record crowd and 13.1% increase in exhibit
space. Solid gains in fi rst-time and international
exhibitors drove metrics higher.
www.TradeShowExecutive.com | June 2013 27

TSE DASHBOARD
SPONSORED BY
Of the nearly 3 million
net square feet (nsf) of
exhibit space tallied for the
Dashboard, nearly half of it
was located in Las Vegas.
The Strip hosted nearly
1.5 million nsf, including
four Gold 100 shows.
Chicago was in second
place with 356,000 nsf.
Continued from page 27
new electronic security products ranging
from school lockdown devices to the latest
solutions to Internet hackers. “We had
an increase in attendance, an expanded
show floor, and increased exhibitor
renewals for next year,” said Ed Several,
vice president of ISC Events, a unit of
Reed Exhibitions. “The industry seems
poised for a great year.”
Fastest 50 Speeds
After cracking the Gold 100 and Fastest 50
rankings in 2012, GlobalShop turned in
another good show this year. GlobalShop
was 99th on the Gold 100 and could
move up the ladder a few rungs this year
thanks to a 6.5% increase in exhibit space
to 198,700 nsf. Nielsen Expositions also
said attendance climbed a hefty 26.7%
to 14,054, making 2013 the third year
in a row the crowd had grown by double
digits. In 2011 and 2012, attendance
was up 11%.
“The new events and innovative
features on the expo floor attracted a
number of attendees this year who either
hadn’t experienced GlobalShop before, or
hadn’t been to the show in several years,”
noted Show Manager Todd Fearney.
Nielsen said the show included some
new features. Breakfast and lunch were
turned into working educational sessions.
The “best of show” pavilion showcased the
more intriguing offerings in the exhibit
Trade Show Executive
Dashboard Snapshot – APRIL TRADE SHOW METRICS
MONTHLY OVERVIEW: EXHIBITORS
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR
10%
MONTHLY OVERVIEW: NET SQUARE FEET
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
OCT NOV DEC JAN FEB MAR APR 2013
10%
5%
5%
3.3%
0%
0%
(5)%
(5)%
(10)%
(10)%
(15)%
(15)%
(20)%
20)%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR
2010
10%
5%
0%
(5)%
(10)%
(15)%
(20)%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2010 2011 2012
MONTHLY OVERVIEW: ATTENDEES
2010 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2010 2011 2012
OCT NOV
DEC
JAN FEB MAR APR
2013
JAN FEB MAR APR 2013
3.3%
JAN FEB MAR APR
2013
t Gaining Momentum?.Exhibit
space (top left) increased 3.3% over
the previous April. The gains continued
upward momentum for another month.
p More With Less. Exhibit space
increased in April but the number of
exhibitors (top right) did not. The exhibitor
count actually declined slightly
compared to last year.
t Making the Scene. Attendance
at trade shows was also up by 3.3%
in April. The gains reversed a slight
decline in the crowds during the
First Quarter of 2013.
28 June 2013 | Trade Show Executive

SPONSORED BY
hall and gave attendees the opportunity to
vote on the ones that caught their eye.
Springtime in Vegas
Of the nearly 3 million nsf of exhibit
space tallied for the Dashboard, nearly
half of it was located in Las Vegas. The
Strip hosted nearly 1.5 million nsf, including
four Gold 100 shows. GlobalShop
and the big BIO International Convention
placed Chicago in second place with
356,000 nsf. Philadelphia tallied 233,850
nsf thanks to LIGHTFAIR International.
How Did May Shows Perform?
An early Summer arrived in May
along with scores of attendees pouring
into convention centers nationwide.
Trade Show Executive is now gathering
performance data on shows such as
CTIA Wireless; The National Restaurant
Association’s NRA Show; RECon, the
Global Retail Real Estate Convention; and
the American Psychiatric Association Annual
Meeting. These show reports and others
will be published in the July issue of
Trade Show Executive. TSE
Better Than eBay. The retail industry continues
fl ock ing to GlobalShop. Nielsen put on another
good show that included a 26.7% jump in attendance
and 6.5% increase in exhibit space.
MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR 2013
(0.6)%
MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2011 2012
JAN FEB MAR APR
2013
2010
10%
5%
0%
(5)%
(10)%
(15)%
(20)%
CONSOLIDATED QUARTERLY OVERVIEW
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2013
NSF
Attendees
Exhibitors
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2010
2011
2012 2013
10%
5%
0%
(5)%
(10)%
(15)%
(20)%
CONSOLIDATED
ANNUAL OVERVIEW
Exhibitors
2010 2011
2012
Attendees
NSF
t Quarter Turns. Positive signs
on the exhibit fl oor in Q1 were
offset by a continuing downward
trend in attendance. Crowds in
the period were down (0.6)% from
2012, but exhibit space and exhibitors
were both up more than 2%.
t Respectable Growth (right).
2012 took the trade show industry
on the same moderate growth
path as 2011. Of the three metrics,
attendance growth was in the lead.
© 2013, Trade Show Executive Magazine, Oceanside, CA
www.TradeShowExecutive.com | June 2013 29

Trade Show Executive
Dashboard – APRIL TRADE SHOW METRICS
SPONSORED BY
BY CAROL ANDREWS,
editor-at-large
TOP MGMTS.*
• National Association
of Broadcasters
• Nielsen Expositions
• Reed Exhibitions
TOP CITIES*
• Las Vegas
• Chicago
• Philadelphia
*Based on total nsf
GROWTH LEADERS
• Reliable Plant
Conf. & Exhibition
• NWFA Wood
Flooring Expo
• Lightfair Intl.
TOP INDUSTRY
SECTORS*
• Broadcasting
• Security
• Architecture/
Interior Design
BENCHMARKS:
AVERAGE GROWTH
• NSF: 3.3%
• Exhibitors: (0.6)%
• Attendance: 3.3%
April 2013 Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2013/2012 2013/2012 VARIANCE 2013/2012 VARIANCE 2013/2012 VARIANCE 2013 VS. 2012
American Occupational San Diego 41,200 4.0% 371 6.6% 7,160 10.6% There were more than 900 sessions
Therapy Association Indianapolis 39,600 348 6,473 and posters, the most ever. The show
The American Occupational
also had the second largest profess-
Therapy Association ional attendance ever (only the 1996
www.aota.org
show in Chicago was larger) and the
second largest number of exhibitors
(only the 2011 show in Philadelphia
had more).
American Public Charlotte, NC 26,400 (33.8)% 131 (24.7)% 1,521 (29.9)% Attendance and exhibit sales were
Works Association North Milwaukee, WI 39,900 174 2,170 lower in 2013 due to the southern
American Snow Conference
location. However, the smaller show
American Public Works Assn.
featured the newest equipment and
www.apwa.net/snow
products available, quality education
programs and technical tours, and
opportunities to exchange ideas.
AVIATION WEEK Atlanta 118,900 10.3% 690 13.5% 10,150 26.9% Show management initiated an
MRO Americas Dallas 107,800 608 8,000 aggressive marketing plan, including
AVIATION WEEK
enlisting exhibitors to invite customers
www.aviationweek.com/events
to the show. It also introduced
13 education tracks to expand
content and job functions, which
resulted in increased attendance.
BIO Intl. Convention Chicago 157,800 (12.6)% 1,713 (14.4)% 13,594 (17.6)% More than one-third of attendees
Biotechnology Boston 180,550 2,000 16,505 were international, representing
Industry Organization
65 countries. Attendees came
www.bio.org
from the leading biotech companies,
pharma companies, more than 300
academic institutions, major research
labs, government agencies, and
leading service companies.
The Car Wash Show Las Vegas 115,000 (0.9)% 303 (1.6)% 5,900 est. 3.3% The show saw steady fl oor traffi c
Smith Bucklin Las Vegas 116,050 308 5,714 and a 12% increase in the number
www.thecarwashshow.com
of attendees who took advantage
of education sessions focusing on
operations, business management,
and marketing and brand strategy.
The keynote speaker was NBA legend
and entrepreneur Magic Johnson.
ExpoCam - Canada’s Montreal 91,147 (3.0)% 254 5.0% 14,583 est. 3.8% Attendees were fl eets-for-hire/
National Truck Show Montreal 93,948 242 13,503 private/public; owners-operators;
Newcom Media Quebec
heavy duty wholesalers/distributors;
www.expocam.ca
manufacturers; new vehicle dealers;
and industry service providers.
This show is biennial; therefore,
we interpolated the data for 2012,
The Highway Star of the Year
the in-between year. Numbers for
Award presentation recognized a
2013 and 2011 were averaged to
professional truck driver in Canada.
determine a usable number for 2012.
30 June 2013 | Trade Show Executive
Continued on page 32

Trade Show Executive
Dashboard – APRIL TRADE SHOW METRICS
Continued from page 30
SPONSORED BY
April 2013 Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2013/2012 2013/2012 VARIANCE 2013/2012 VARIANCE 2013/2012 VARIANCE 2013 VS. 2012
GlobalShop Chicago 198,700 6.5% 626 1.5% 14,054 26.7% This was the third consecutive year
Nielsen Expositions Las Vegas 186,512 617 11,089 that the show saw double-digit
www.globalshop.org
growth in qualifi ed attendees. New
events and innovative features on the
show fl oor attracted attendees who
hadn’t experienced the show before
or who hadn’t been to the show in
several years.
Imprinted Sportswear Orlando 19,100 0.1% 108 (5.3)% 3,768 (5.9)% The show attracted embroiderers
Show Orlando Orlando 19,090 114 4,005 and screen printers from Florida,
Nielsen Expositions
Georgia, North and South Carolina
www.issshows.com
and beyond. There were business
seminars on pricing and marketing
as well as sessions on embroidery
taught by industry experts.
Intl. Security Conference Las Vegas 298,200 2.3% 1,009 5.1% 27,400 4.2% Exhibitor and attendee satisfaction
& Expo (ISC) West Las Vegas 291,600 960 26,300 scores were higher than in any year
Reed Exhibitions
since tracking began. A record
www.iscwest.com
number of new products were
introduced at the show. Exhibitors
represented a wide range of physical
security products and attendees
came from all segments of the
physical security buying channel.
Intl. Sign Expo - ISA Las Vegas 202,275 7.0% 593 9.8% 19,500 est. 19.2% By better managing data and
International Sign Association Orlando 188,975 540 16,355 understanding its audience, the show
www.signexpo.org
has been able to reduce its marketing
spend by nearly 45%. Two new
education tracks, Architectural
Design and Dynamic Digital Design,
brought in leading educators and
boosted attendance.
ISA Calgary Show Calgary, Alberta 36,170 (0.3)% 151 0.7% 4,702 12.8% The show attracted decision-makers
dmg events (Canada) Inc. Calgary, Alberta 36,285* 150 3,634 representing engineering/design/
www.isacalgary.com/exhibition
construction, technology/service
suppliers, oil and gas producers/
operators, consultants, etc. 57%
of attendees were decision makers
and 37% were infl uencers.
Jewelers Intl. Showcase Miami Beach 28,300 4.8% 180 4.7% 8,427 26.4% The show was one of the most
Jewelers Intl. Showcase, Inc. Miami Beach 27,000 172 6,669 successful Spring buying events
www.jisshow.com
JIS has ever produced. There was
an increase in buyer attendees who
hailed almost entirely from Latin
America and Florida. On opening
day, a large number of buyers lined
up early, eager to start purchasing
for the upcoming retail season.
Kitchen & Bath New Orleans 174,600 (20.7)% 322 (20.7)% 13,000 (29.2)% The show featured an extensive show
Industry Show - KBIS Chicago 220,300 406 18,374 fl oor showcasing the latest kitchen
Nielsen Expositions
and bath products, a relevant
www.kbis.com
conference program, dynamic
networking events and worldrenowned
industry speakers. KBIS
will co-locate with IBS (International
Builders’ Show) next year.
LIGHTFAIR International Philadelphia 233,850 13.1% 538 6.5% 25,998 est. 7.8% The show set new all-time records
AMC. Inc. Las Vegas 206,800 505 24,121 this year. It included 91 fi rst-time
www.lightfair.com
exhibitors and 93 international
manufacturers. Attendees included
representatives from 77 countries.
Two new product categories were
introduced: solar power and software.
32 June 2013 | Trade Show Executive

Trade Show Executive
Dashboard – APRIL TRADE SHOW METRICS
SPONSORED BY
April 2013 Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2013/2012 2013/2012 VARIANCE 2013/2012 VARIANCE 2013/2012 VARIANCE 2013 VS. 2012
NAB Show Las Vegas 878,500 9.1% 1,581 0.4% 78,500 est. 1.9% International attendees from 155
National Assn. of Broadcasters Las Vegas 805,000 1,575 77,000 countries represented 27% of total
www.nabshow.com
attendance. There were 596 international
exhibitors, 186 new exhibitors,
and 1,703 media attendees. Special
events featured top TV producers.
National Association Louisville 45,000 4.7% 120 10.1% 772 24.3% The number of fi rst-time attendees
of Sports Commissions Hartford, CT 43,000 109 621 increased 11%, sponsorships
Sports Event Symposium
grew 20% and pre-scheduled
National Association of
appointments between attendees
Sports Commissions and exhibitors increased 29%.
www.NASCsymposium.com
National Wood Flooring Grapevine, TX 45,410 16.3% 241 14.2% 2,408 (2.6)% There were 54 fi rst-time exhibitors.
Assn. Wood Flooring Expo Kissimmee, FL 39,060 211 2,473 Sponsorship revenue increased more
National Wood Flooring Assn. than 100%, from $36,000 in 2012
www.nwfaexpo.org
to $78,250 this year. The show is
dedicated solely to wood fl ooring.
Educational breakouts were offered
in four educational tracks: Marketing/
Sales, Technical Skills, Management
and AIA/IDCEC (for the architecture
and design community).
Navy League National 78,100 2.0% 204 15.3% 5,656 (3.7)% Even with the government challenges
Sea-Air-Space Exposition Harbor, MD 76,550 177 5,875 this year, the show was able to grow
Clarion Events USA National Harbor, MD substantially. New show management
www.seaairspace.org
brought new techniques and
strategies to the League’s outreach
and collaborative approach to active
duty Navy leadership.
Reliable Plant Columbus, OH 99,000 28.6% 99 20.7% 1,300 51.2% The show realized signifi cant growth,
Conference & Exhibition Indianapolis 77,000 82 860 largely due to increased marketing;
Noria Corporation
more targeted conference sessions,
www.noria.com
workshops and case studies;
enhanced registration and lead
retrieval software; additional social
and networking opportunities;
and a Harley-Davidson motorcycle
show prize giveaway.
School Food & Orlando 66,000 4.8% 232 2.2% 1,432 5.2% New this year were Innovation
Equipment Expo Daytona Beach, FL 63,000 227 1,361 Stations where exhibitors hosted
Florida School Nutrition Assn. 25-minute sessions for up to 20
www.fl oridaschoolnutrition.org
attendees. Sessions included
roundtable discussions, new
product samples and equipment
demonstrations. Also new was a
lounge room that could be used for
one-on-one appointments.
DASHBOARD ANALYSIS: Net SF of Exhibits Exhibitors Total Attendance
Total 2,953,652 9,466 259,825
(Sum of all fi gures submitted by show management) 2,858,020 9,525 251,102
Adjusted Total 2,953,652 9,466 259,825
(Excludes outliers and shows in which an 2,858,020 9,525 251,102
apples-to-apples comparison is not possible)
Averages 147,683 473 13,607
(Based on Adjusted Totals) 142,901 476 13,171
Percentage of Growth 3.3% (0.6)% 3.3%
(Based on Adjusted Totals)
COMING UP
NEXT MONTH:
A review of shows
held in May
© 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105
www.TradeShowExecutive.com | June 2013 33

POWER LUNCH
34 June 2013 | Trade Show Executive

SPONSORED BY
Kerry
Gumas
Recalibrating Questex During Tough Times
Kerry Gumas is the dynamic president and CEO of Questex
Media Group LLC. He was my Power Lunch guest of honor
at Trade Show Executive’s Fastest 50 Awards & Summit, held
May 8-10 in Chicago.
Kerry led the formation of Questex, which produces over 50
events and related digital media serving the hospitality, travel,
beauty, entertainment, technology, life sciences and healthcare
sectors. He is one of a few industry leaders who have successfully
navigated a company through bankruptcy.
Kerry is veteran executive and entrepreneur with over 30
years of experience in business media and the global exhibition
and convention industry. He is also active with several industry
associations and is the immediate past Chairman of the Society
of Independent Show Organizers (SISO).
Kerry was wonderfully candid during our Power Lunch and
provided some of the most cogent thoughts about the future
of our industry.
Photo by Robert Shiverts, Oscar Einzig Photography
BY BOB DALLMEYER, TSE columnist
www.TradeShowExecutive.com | June 2013 35

POWER LUNCH
SPONSORED BY
BOB: This week began with news that
Nielsen Expositions will be acquired by
Onex, Canada’s largest private equity
firm. What does the multiple of 9.8x
EDITDA (Earnings Before Interest,
Taxes, Depreciation and Amortization)
say about the value of trade shows
in 2013, compared to recent years?
KERRY: $950 million is a lot of money
and the 9.8 multiple affirms to me the
investors’ recognition of the intrinsic value
of the trade show business. For many
years, private equity and other investors
considered trade shows as valuable
secondary assets within diversified b-to-b
media portfolios because they provide
strong cash flows and recurring revenues.
I, and many others in this room, have
always felt trade shows were much more
substantive-core assets. This transaction,
along with Advanstar’s recent successful
financing of the ENK International acquisition
and Providence Equity's acquisition
of GLM, affirms that private equity and
the lenders now consider trade shows
to be strong, viable, stand-alone platform
investment opportunities. That
is a very positive development for the
industry overall.
BOB: You’ve made numerous trade
show acquisitions during your career,
so tell us what piques your interest
about a show: is it show performance,
the talent on board, the fit within your
portfolio, geo-cloning potential,
or diversification strategy?
KERRY: It starts with the fundamentals
of the show itself and its fit within our
overall strategy. Then we look at the
management team and evaluate if we
can bring them on board for added
growth. We look for opportunities
to be creative with growth. We also
look for geographic opportunities
outside the U.S.
BOB: Conversely, what triggers the sale
of a show or shows in your portfolio?
KERRY: It goes back to the “fit” concept:
we’ve had events that were successful,
but didn’t quite fit into our strategic plan,
so we sold them.
BOB: There are people in our
Fastest 50 audience today who have
shows for sale, and most independent
organizers will tell you that every show
is for sale, given the right price and
circumstances. In fact, last year, we saw
the successful sale of an independent
show, the Performance Racing Industry
Show, to an association, SEMA. From
your experience, what should they know
and do to be successful with a sale?
KERRY: Two important things to understand
about selling a show: first, until the
sale is consummated, you should manage
the show as if you are always going to
own it. I’ve seen situations where people
“ Chicago’s architecture is spectacular no
matter how closely our attendees examine it.”
Mark G. Watson, Executive Director, RSNA ®
The most nonstop flights to Chicago.
united.com/meetings
36 June 2013 | Trade Show Executive

SPONSORED BY
forget that a sale may not go through
and their business suffers when it doesn’t.
The other thing is to make sure that your
accounting conforms to industry professional
standards. It sounds so basic, but
I’ve seen so many sales not go through
because of accounting problems.
BOB: You are among a few CEOs
in our industry who have successfully
navigated a company through bankruptcy
and repositioned it. What did you
learn from that process?
KERRY: It’s an enormous learning process.
We were already executing our business
transformation strategy, especially
re-platforming the media business to
digital, when the recession's full impact
was felt. Our strongest properties — trade
shows and digital media — were not dramatically
affected by the downturn that
led us to restructure our balance sheet.
Continued on page 38
In Demand. Delegates sought out Kerry Gumas after his live compelling Power Lunch interview for
even more insights. Richard Simon, president and CEO of United Service Companies (L), congratulates
the latest "Leader & Legend" making the cover of Trade Show Executive magazine.
RSNA ®
holds its annual meeting year after year in Chicago. Let’s just say
the diagnosis is good. Learn more at ChooseChicago.com/reasons.
www.TradeShowExecutive.com | June 2013 37

POWER LUNCH
SPONSORED BY
POWER LUNCH
SNAPSHOT
KERRY GUMAS
Career Path:
• President & CEO, Questex Media Group,
May 2005 – Present
• Vice President & GM, Advanstar
Communications, Inc., 1999 – 2005
• President & CEO, IDG World Expo,
1997 – 1998
• Senior Vice President,
Reed Exhibitions, 1982 – 1997
• Managing Director, Asian Aerospace
Pte Ltd, 1987 – 1989
• Managing Director, Reed Exhibition
Companies Pte Ltd, 1984 – 1989
• Deputy Director, China Trade Promotions
Staff, U.S. Department of Commerce,
1979 – 1982
Professional Affiliations:
• Immediate Past Chairman of the Board
and an Executive Committee member
of the Society of Independent Show
Organizers (SISO)
• Board member of ABM (Association
of Business Information & Media)
• Member of the International Association
of Exhibitions and Events (IAEE)
• Past President and Honorary President
of the Singapore Association of
Convention and Exhibition Organizers
and Suppliers (SACEOS)
• Executive Board member of the Direct
Response Marketing Association (DRMA)
Education:
Political Science and Business Administration
degree from Widener University and
currently serves on the University's School
of Hospitality Management Advisory Board
Continued from page 37
In fact, many of our digital media properties
continued on an upward trajectory
in the midst of the recession. We had
a solid strategy and strong brands,
which put us in a good position to
execute successfully. Another key was
the decision to communicate frequently
with our executive management teams
and staff about the status of our restructuring
process. Our communications
in the marketplace were also explicit, so
everyone knew what to expect and when.
This helped the team keep focused on
day-to-day customer communications,
selling, marketing, running our shows,
and servicing accounts. Our business
unit executives, management and staff
did a stellar job maintaining that strong
customer focus, meeting commitments
to them as well as business partners
and suppliers, as we went through the
process. The high competence demonstrated
by our team members, strength
of the individual brands, communications,
teamwork and speed were key
factors in our having successfully
navigated the process.
BOB: Any advice for other trade
show executives who may face
a similar challenge?
KERRY: It’s complex and costly process,
so if it’s necessary to pursue such a
process, it’s important to select the right
advisors — legal and banking — who can
function well as an extension of the team.
The most important considerations are to
stay focused on the core strategy, deliver
customer service, and help individuals
within the organization function well
as a team.
BOB: Questex has an incredibly
diverse portfolio with 50-plus events
and related digital media. Which sectors
are the top performers and where do
you see the most growth potential
among these varied sectors?
KERRY: Our life sciences and
healthcare businesses are growing the
fastest in the U.S. where these sectors
are driven by technology innovation,
increasing demand due to population
demographics, and the changing
regulatory environment. Outside
the U.S., hospitality and travel are the
fastest growing, driven by our strategy
of focusing on emerging markets where
tourism and hotel investment is driving
rapid development in the sector.
BOB: Care to divulge your event
revenue breakdown between
exhibitors and attendees?
KERRY: We run approximately 70%
sponsor and exhibitor revenue, versus
30% attendee revenue in our trade show
and sponsored conference businesses.
Navigating a company
through bankruptcy is an
enormous learning process.
We had a solid strategy
and strong brands, which
put us in a good position.
Our communications were
also explicit, so everyone
knew what to expect and
when. Our business unit
executives, management
and staff did a stellar
job maintaining a strong
customer focus, meeting
commitments to them as
well as business partners
and suppliers.
BOB: How do you manage social
media across these diverse platforms?
KERRY: Our business strategy is to
bring buyers and sellers together via
live events and provide them with high
quality information year ‘round via
digital media and eCommerce solutions.
All event marketing staff members use
significant social media strategies as part
of their core marketing plans, and they
38 June 2013 | Trade Show Executive

SPONSORED BY
work closely with their editorial counterparts
who are actively engaging with
the audience via social media. We have
recently begun to sell our expertise with
social media as a service to customers in
our markets and are seeing significant
demand from our b-to-b clients.
BOB: Everyone faces struggles
on the job at one time or another.
What was your one big challenge
and how did you overcome it?
KERRY: The most challenging experience
I faced in my career was leading
the company through the Great Recession,
then managing the restructuring,
then into recovery, and now solid growth.
As I mentioned previously, having
developed a strong management team
and working together to navigate the
entire process was the key.
BOB: You began your career in
the exposition industry with the U.S.
Department of Commerce (DOC), focusing
on China. How did that lead to other
opportunities at Reed and Questex?
KERRY: Yes, I started at the DOC and
was marketing director for the first two
U.S. national exhibitions in China.
I also sold and lead several U.S. technical
trade missions into China. At the time,
I reported to Steve Sind, who had already
had a very successful career at the Commerce
department, and who subsequently
joined Cahners Exposition Group (now
Reed Exhibitions) to head up their Asia/
Pacific business. I spent the first ten years
of my career developing and running
events in Asia when the industry in
that region was just getting started.
In the early ‘80s, I joined Clapp &
Poliak International in Washington,
DC, led at the time by Ned Krause and
his father, Ted, who had run the U.S.
Trade Center and trade fair program
at the DOC. C&P was actually acquired
by Cahners/Reed the day I joined. After
working on shows in Korea and Japan
for about 18 months, I was offered the
opportunity to move to Singapore to
head the Southeast Asia business for
Reed. I did this for nearly six years
before coming back to the U.S. as part
of the Reed U.S. management team.
BOB: I worked for several decades with
the DOC in my role as director of exhibits
at United Technologies and have the
greatest respect for their people and
programs. You also organized an aerospace
event in Singapore — how did
you get into aerospace exhibitions?
KERRY: Reed had acquired ITF in
the United Kingdom and that company
had started an aerospace supply and
avionics show in the early ‘80s. When
I moved to Singapore, we merged the
local ITF operations into ours and I had
responsibility for that event. Given the
dramatic growth underway in the Asia/
Pacific aerospace industry, we decided
to make it the largest aerospace show
in the region. In order to do that and
compete on the same level as the Farnborough
and Paris Air Shows, there were three
essential elements we needed: (1) Approval
to conduct flight demonstrations
in Singapore airspace, (2) A facility that
could accommodate aircraft and indoor
exhibits, and (3) Chalets for watching
the air show. We successfully negotiated
a joint venture agreement with the stateowned
Singapore Aircraft Industries,
built a 250,000 sq. ft. exhibition center
adjacent to Changi International Airport,
secured the approval of the government
to conduct flight demonstrations, and
We Love the Nightlife. Gumas makes the
scene at the Nightclub & Bar Convention party in
Las Vegas with Nightclub & Bar Magazine Editorial
Director Donna Hood and Questex Executive
Director of Digital Media Amy Coronato Osborn.
Let the Show Begin. Gumas (R ) presides over
the ribbon-cutting at Nightclub & Bar in 2010.
Actor Dan Akroyd and Questex Group President
Jon Taffer handled the scissors.
www.TradeShowExecutive.com | June 2013 39

POWER LUNCH
SPONSORED BY
Continued from page 39
developed a unique public-private initiative
to host key segments of the audience.
The show became the largest air show in
the region and hit all of our key strategic
and financial objectives. And since you
know aerospace exhibitions, Bob, you
know that no other show compares
to the thrill of a world-class air show.
It was great fun and a great experience.
BOB: I completely agree with you about
air shows. How important is international
attendance to U.S. trade shows? Do you
think global participation will decline as
the U.S. dollar strengthens, making it
more expensive for overseas delegates
to attend? Or have U.S. show organizers
succeeded in creating must-attend
events, despite currency fluctuations?
KERRY: International attendance continues
to be vital. It is especially so in the
case of industries where we have strong
U.S. exporters seeking to reach foreign
buyers. And, it’s important for our industry,
which depends on the participation
of international exhibitors seeking to do
business in the U.S. market. Businesses
that compete on a global level, or want
to, deal with currency fluctuations, so
I don’t see that as a big issue. Improved
access for foreign visitors via the visa
waiver program is much more important
and progress needs to continue being
made there. I also think the development
of China and Asia/Pacific, not just as a
manufacturing base, but in terms of the
scale of the middle class and domestic
economies, is also significant. U.S. show
producers still have an opportunity and
should be implementing strategies to take
their customers and brands to markets
in that region and aligning with the
right partner interests.
BOB: As a Boston resident, what are
your personal reflections on the Boston
Marathon bombing, lock down, and capture?
What are your thoughts about the
potential impact of the tragedy on trade
shows and other large gatherings?
KERRY: My first reaction was anger —
the same as 9/11 — and sadness for the
victims. It was also remarkably uplifting
to see the immediate response of the local
community, first responders, medical
personnel, local law enforcement and
local governments on the scene and
during that week. If there was a silver
View From the Top. Gumas (R) talked with
TSE’s Bob Dallmeyer about the evolutionary
changes ahead for the trade show industry.
lining, it was the way the community
rose to the challenge of dealing with a
traumatic series of events and continues
to deal with the after-effects.
For organizers of trade shows and
public events, it was a stark reminder
that our security plans need to be
continually updated and revised. The
safety of participants in our events is
a responsibility we share with the other
stakeholders — authorities, facilities and
suppliers — and contingency planning
is essential to deal with the changing
nature of threats to public safety.
BOB: You’re a consistent booster
of the trade show industry — you serve
on many boards and committees and
just completed your term as SISO
chairman. What are the biggest
issues facing us in the next decade?
KERRY: The next ten years will be an
exciting time for our industry. We will
be under increasing pressure to demonstrate
ROI as social media, mobile and
eCommerce applications become more
sophisticated and more broadly adopted
in b-to-b marketing. Trade shows and
events won’t be replaced, but it's likely
key parts of the experience and process
will be transformed as exhibitors and
audience members are increasingly able
to create their own opportunities to meet
and transact. Organizers who apply this
technology to deliver more targeted,
relevant, community-driven events will
stay ahead of the curve. Those than can't
will be at risk. There will be continued
pressure on pricing and the total cost
of participation. We are already seeing
bundled pricing and dynamic pricing
replace fixed pricing in many shows.
This trend will accelerate and as organizers
seek to deliver more services as part
of bundled models.
BOB: What about the other
industry players?
KERRY: There will be greater pressure
applied on contractors, other service providers,
and facilities to change their pricing
models, business practices, and work
rules. Registration and lead retrieval as
we know it will be completely re-made,
with traditional registration vendors
40 June 2013 | Trade Show Executive

SPONSORED BY
either transforming their own business
or being replaced by web-based and
mobile service providers. The facilities
business will undergo change as well;
privatization of management is already
a trend in major convention centers and
it’s one that will accelerate. Globalization
will also drive growth and innovation,
in Asia and emerging economies certainly,
but here in the U.S. too. American
organizers will gain more experience and
exposure to markets abroad and more
international organizers will continue
to enter the U.S. market. I also believe
there will be an entirely new generation
of talent coming into our industry, bringing
new event formats, especially more
experiential events as opposed to strictly
transactional events — think SXSW
(South by Southwest) — for a wide
range of consumer and b-to-b markets.
BOB: Do you have any advice
for the busy execs here at the
Fastest 50 on time management
to make volunteerism possible?
KERRY: It’s all about establishing your
own priorities and making time for what
you believe is most important. From my
perspective, it’s important for us to have
venues where we can all learn how to
improve our level of professionalism and
performance in this industry, develop
new opportunities and cultivate the next
generation of entrepreneurs, managers
and leaders. Our associations and industry
events are great venues to do that,
whether here in the U.S. or in places I’ve
worked abroad. I’ve found this type of
volunteerism to be immensely beneficial.
BOB: What was your finest
moment on the job?
KERRY: The day we started Questex
eight years ago. Over the course of my
33-year career, there have been many
great moments with satisfied customers
and colleagues reaching and achieving
big personal and business goals, but the
Questex launch was special. We’re doing
great work at the company and based
on that, I think another finest moment
is yet to come.
It's important for us to
have venues where we can
all learn how to improve
our level of professionalism
and performance in this
industry, develop new
opportunities and cultivate
the next generation of
entrepreneurs, managers
and leaders. Our industry
events are great venues
to do that.
BOB: What is your definition
of a successful show?
KERRY: Happy customers. The one
set of metrics I look at is long-term,
recurring re-book rates. Sponsors and
exhibitors don’t rebook unless a show is
consistently delivering audience quality
and quantity, and that audience doesn’t
consistently return unless visitors are satisfied
with their experience. Those shows
tend to be the ones with the best overall
revenue performance and profitability.
BOB: If you had the chance to relive
or undo one of your decisions, how
would you do things differently?
KERRY: I’ve been through several recessions
here in the U.S. and abroad. There
is a tendency to over-invest at the top of
the business cycle and under-invest in
the trough. However, some of our most
successful businesses are those where we
maintained or increased investment in
the trough. We came out of the downturns
much stronger and grew through
the upturn much faster.
BOB: Who were your mentors?
KERRY: I’ve worked for and with
some very talented people and learned
a great deal from everyone, especially
Peter Nathan, Ned Krause, Pat Dolson,
Steve Sind, and Mike Rusbridge. Probably
Bob Krakoff had the greatest influence
over the years, however.
BOB: What do you value
most in your associates?
KERRY: Honesty and respect for their
customer and colleagues, who can
consistently deliver on their promises
and objectives. And respect for the
client’s and company’s money, as if
it was one’s own.
BOB: What are you currently reading?
KERRY: Thomas Jefferson: The Art of Power,
a biography by Jon Meacham.
BOB: What is your secret extravagance?
KERRY: Pappy Van Winkle’s Special
Reserve Bourbon.
BOB: What helps you sleep at night?
KERRY: Maker’s Mark, occasionally.
BOB: Finally, if you could be any other
person in the world, who would it be?
KERRY: The Philadelphia Eagles quarterback
— whoever he will be — who wins
a Super Bowl.
Reach Kerry Gumas at (617) 219-8300 or
kgumas@questex.com
Columnist BOB DALLMEYER, CEM, has been chairman of both the International Association of
Exhibitions and Events (IAEE) and the Trade Show Exhibitors Association (TSEA), as well as a former director
of the Center for Exhibition Industry Research (CEIR). In 2006, he was inducted into the Convention Industry
Council’s Hall of Leaders and received IAEE’s Pinnacle Award in 2008. Contact Bob at (323) 934-8300
or bdallmeyer@tradeshowexecutive.com
www.TradeShowExecutive.com | June 2013 41

TAKES THE WINDY CITY BY STORM
“The stage at Trade Show
Executive’s Fastest 50 Awards
& Summit was only a few feet
high but it offered a lofty view
of the future of trade shows,”
said Darlene Gudea, president
of Trade Show Executive
Media Group. Organizers
of the fastest-growing shows
were honored for growing their
net square footage, number
of exhibitors and attendance
by leaps and bounds in 2012.
Fourteen organizers were honored
further with crystal trophies for their
ability to leapfrog over the other speed
demons — in percentage growth or in
sheer numbers. And during the Fastest
50 Summit, industry leaders and outside
experts covered the bases, from tips on
new business models and strategies for
growing your show at Fastest 50 speeds,
to hitting social media homeruns and
turning detractors into advocates.
“We were very pleased with the
turnout,” said Diane Bjorklund, TSE’s
vice president of events. The 2013 Fastest
50 was held for the first time in Chicago
and drew a record attendance of 120
registered delegates, reflecting a ratio
of 60% organizers and 40% service
providers. “The Fastest 50 drew a true
cross-section of the exposition industry,
from show managers of niche shows to
the CEOs of the largest associations and
independent organizers,” she added. The
retail sector was most heavily represented,
followed by organizers from construction,
manufacturing, medical/healthcare and
technology, reflecting a microcosm of
the trade show industry and leading to
interesting viewpoints and discussions.
High Achievers
Collectively, the Fastest 50 grew 14.3%
in exhibit space, 14.3% in the number
of exhibiting companies, and 19.1% in
attendance from 2011 to 2012. By comparison,
shows in the TSE Composite Index
of Trade Shows (the Trade Show Executive
Dashboard), which includes the entire
U.S. exhibition industry, increased
2.4% in exhibit space, 1.5% in exhibitors
and 2.9% in attendance during the same
period. The top-ranked show, The Running
Event, left a lot of shows in a cloud
of dust with an 88% increase in exhibit
space — nearly 37 times the average
show growth in 2012.
And The Winner Is …
During the awards dinner, 14 of the top
sponsors announced the winners of
Fastest 50 Grand Awards and presented
a crystal trophy to the organizer who
ranked among the very elite in a highly
competitive awards program.
The big winners of the evening were:
• Carol Fojtik, senior vice president
of Hall-Erickson, who struck gold with
MINExpo and Exhibitor 2012, winning
three crystal Grand Awards and five
plaques. She practically needed a dozer
or forklift to haul her winnings back
to the office.
• Sharon Enright, vice president of the
trade show division, Business Journals,
Inc., who won one crystal Grand
Award and 11 plaques, which stacked
up almost higher than herself despite
her eye-catching designer heels. BJI
organized five shows in the Fastest 50,
including AccessoriesTheShow-January;
AccessoriesTheShow-February; Fame;
Moda Manhattan; and MRket.
• Bob Harar, chairman and CEO of
National Trade Productions, winning
one crystal Grand Award and six plaques
for three shows: the EVS26/Electric Vehicle
Symposium, Coverings, and the American
Society of Plumbing Engineers Convention
& Exposition.
Continued on page 46
Three's the Charm. Access Intelligence CEO
Don Pazour and VP Jenn Heinold show off their
three wins for the OR Manager Conference,
a record-breaking show for operating room
managers and hospital administrators.
Flexing Their Muscles. Business Journal, Inc.'s Sharon Enright (R) and GLM's Penny Sikalis (L) are
no lightweight contenders. Sharon and her team earned a prominent place in the trade show history
books with a record fi ve shows in the Fastest 50 rankings and earned a crystal trophy and 11 plaques.
Penny's SURTEX art and design licensing show knocked out all other contenders in the attendance
growth category (by percentage growth) by skyrocketing 43%.
44 June 2013 | Trade Show Executive

#1 Double-Digit Growth in Two
Categories. Todd Kotlarek scored two
impressive wins — in net square feet and
exhibitors — for his National Facilities
Management & Technology Expo.
1
#2 OffPrice But On Target. Tarsus
Expositions' Todd Fabos accepts the
honors for growing the OFFPRICE
Show by 13% in attendance.
#3 Talking Shop. The International
Council of Shopping Centers' Amie
Leibovitz earned kudos for RECon's
10% growth in exhibitors, more than
three times the benchmark.
#4 Painting the Town Red. Cheryl
Matthews (L) from American Coatings
Assn. and Heather Kuznetz of Nürnberg
Messe North America celebrate their
Fastest 50 double victory — high
percentage of growth in nsf and
in number of exhibiting companies.
3
2
#5 Sew Incredible. Messe Frankfurt's
John Gallagher and Malin Lager were
spotlighted for Texworld USA's growth
in exhibitors and attendance.
Is There a Forklift in the House?.A jubilant Carol Fojtik shows off the
eight awards she and the Hall-Erickson team received for MINExpo and
The Exhibitor Show at the Fastest 50.
4 5
License to Drive — and Break the Speed Limit. Nielsen won awards
for four shows and LVCVA's Craig Erlander (L) and Core-apps' Jay Tokosch
were on hand to congratulate Nielsen's Liz Crawford, who heads up
marketing for the company and runs the Sports Licensing & Tailgate Show.
An Electrifying Presence. NTP's Bob Harar and Andrew Ortale know
how to sign up the exhibitors, winning a crystal trophy for the EVS/Electric
Vehicle Symposium as well as plaques for Coverings and the American
Society of Plumbing Engineers.
www.TradeShowExecutive.com | June 2013 45

TAKES THE WINDY CITY BY STORM
Continued from page 44
Here’s a look at the full list of
Fastest 50 Grand Award winners:
Highest Growth in Net Square
Feet of Exhibit Space by
Percentage (Annual Show):
The Running Event, which grew
88% to 94,000 net square feet (nsf)
Highest Growth in Net Square
Feet of Exhibit Space in Sheer
Numbers (Non-Annual Show):
MINExpo, which grew by
271,060 nsf to 852,030 nsf
Highest Growth in Net Square
Feet of Exhibit Space in
Sheer Numbers (Annual Show):
International CES, which grew by
171,246 nsf to 1,827,557 nsf
Highest Growth in Number
of Exhibiting Companies by
Percentage (Annual Show):
EVS26/Electric Vehicle Symposium,
which grew 60% from 125 exhibitors
to 200 exhibitors
Highest Growth in Number
of Exhibiting Companies by
Percentage (Non-Annual Show):
MINExpo, which dug up 45.4% more
exhibitors, expanding to 1,868 from
the 1,285 at its last show in 2008
Highest Growth in Number
of Exhibiting Companies
in Sheer Numbers (Annual Show):
IMEX America, which grew by
546 exhibitors to 2,413 exhibitors
Highest Growth in
Attendance by Percentage:
SURTEX, which grew 43% to
7,150 attendees
Highest Growth in Attendance
in Sheer Numbers (Non-Annual Show):
International Manufacturing Technology
Show (IMTS), which grew by 17,789
attendees to 100,200 attendees
which grew by 11,220 attendees to
89,865 attendees
Fastest-Growing Medical Show:
American Psychiatric Association Annual
Meeting, with a blended average growth
rate of 28%
Organizer with the Greatest
Number of Fastest 50 Shows:
Business Journals Inc., with five shows
including: AccessoriesTheShow – January;
AccessoriesTheShow – February; Fame;
Moda Manhattan; and MRket.
Continued on page 48
'Surge-Tex.' SURTEX surged ahead of all others
in attendance growth percentage-wise, and a
beaming Penny Sikalis accepts the trophy from
Hargrove's Mark Shadwick.
Six-Figure Growth. The International CES grew
by a record-breaking 171,246 nsf, and Christine
Franca proudly displays her trophy and plaque.
Big Incentive. IMEX America's Kimberly Meyer
poses with MCCA's Jim Rooney after her win
as fastest-growing show in sheer number of
exhibiting companies
Highest Growth in Attendance
in Sheer Numbers (Annual Show):
Offshore Technology Conference (OTC),
Tool Time. The Intl. Manufacturing Technology Show won by a landslide in the category, "Highest
Growth in Attendance in Sheer Numbers," drawing 17,789 attendees more than it did two years ago,
a 22% hike. Bonnie Gurney of AMT came to the stage to claim the award presented by (R to L) TSE's
Carri Jensen, and Ungerboeck Software International's Doug Archibald and Bruce Higgins.
46 June 2013 | Trade Show Executive

#1 This is No Fish Story.
Kenneth Andres reels in an
award for ICAST, the 9th-ranked
show in attendance growth.
1
#2 Quite a Stretch.
The International Limousine,
Charter & Tour Show stretched
to new heights in all three
metrics. Ty Bobit and Kristen
Messineo display their award. ard.
#3 More Bling. Two editions
of Michael Breslow's
Jewelers International
Showcase were real gems,
'garneting' three awards.
2
#4 BIO's Wonder
Woman. Year after year,
Robbi Lycett delivers
a winning show.
4
3
Front Runner. Troy Leonard, organizer of The Running Event, won multiple awards,
including the Grand Slam award for the fastest-growing show all around. With an 88%
increase in net square feet, the show's growth was nearly 37 times the benchmark in
2012. TSE's Darlene Gudea and Choose Chicago's Michael Tarr presented the honors.
Hospitality at Its Finest. The generous Don Welsh and his
team at Choose Chicago rolled out the red carpet during the
Fastest 50 to give the nation's most impressive victors in trade
show growth a glamorous week to remember.
Best of Both Worlds. SGIA President Mike Robertson is riding high, earning honors
for the Specialty Graphic Imaging Assn. Expo, which was the largest Gold 100 show
placing in the Fastest 50. CompuSystem's Pat Fallon and Jen Mitchell cheer him on.
www.TradeShowExecutive.com | June 2013 47

TAKES THE WINDY CITY BY STORM
Continued from page 46
Fastest 50 Double Header
(the Gold 100 show with the
highest Fastest 50 growth)
SGIA Expo, produced by the Specialty
Graphic Imaging Association, with
a blended average growth rate of 21%
Fastest 50 Grand Slam
(Non-Annual Show that grew
the fastest in all three metrics)
MINExpo, which achieved a blended
average growth rate of 44%
Fastest 50 Grand Slam
(Annual Show that grew the
fastest in all three metrics)
The Running Event, which achieved a
blended average growth rate of 44%
Networking: Chicago Style
With a leading cast of movers and
shakers in the trade show industry,
networking took center stage. The Fastest
50 facilitated that process by creating
unique special events that highlighted
some of Chicago’s notable landmarks:
• The Chicago Cubs Baseball Game
Outing, sponsored by the Atlantic City
Convention & Visitors Authority, with
lunch sponsored by Mobile Event Guide,
kicked off the event at historic Wrigley
Field. Attendees watched the Chicago
Cubs take on the St. Louis Cardinals
from the Budweiser Bleacher Suite in
center field. Cubs Owner Tom Ricketts
stopped to meet and greet attendees, as
well as give away a wide array of prizes,
including bases from the game and
autographed baseballs.
• The Fastest 50 Opening Reception, sponsored
by Global Experience Specialists
(GES), was held at the legendary Harry
Caray’s Italian Steakhouse & Bar.
Attendees mixed and mingled at this
must-see Chicago institution, named
the “Best Steakhouse in Chicago”
by the Chicago Tribune Dining Poll.
Flying High. Tina Jones of HELI-EXPO made
a smooth landing in the Budweiser Suite at the
Cubs game but soared on awards night, winning
a plaque for ascending 20% in attendance.
Glancing with the Stars. Philadelphia CVB's
Kevin Richards has these top show managers
all to himself at the opening reception: Reed
Exhibition's Greg Topalian, the National Catholic
Educational Association's Amy Durkin and the
American Thoracic Society's Stacy Blackshaw.
Pinch Hitters. These organizers can show the Cubs and
Cardinals a thing or two about hitting a home run. Hanley
Wood's Dana Teague and Nielsen's Tim Fearney (R) both
won awards the next evening for their fastest-growing
shows. David Dubois, prez & CEO of sponsoring association
IAEE, has a pretty strong batting average as well.
Harry and Carri. A Harry Caray look-alike and
TSE's Carri Jensen, the real thing, enjoy a bit of
clowning around during the opening reception
at Harry Caray's Italian Steakhouse & Bar. Irene
Sperling makes a better fashion statement with
her own red specs.
48 June 2013 | Trade Show Executive

Summit Sessions
The summit featured fast-paced sessions
on best practices, case studies and issues
facing show managers. Organizers of the
fastest-growing shows shared the strategies
and tactics that made their success
stories possible.
Keynote Speaker was Contagious
Jonah Berger, assistant marketing
professor at the Wharton School at the
University of Pennsylvania and author of
best-selling book Contagious, Why Things
Catch On, opened the Fastest 50 with a
thought-provoking presentation on the
science behind social communication.
How do you get exhibitors and attendees
talking about your show? “There is a
formula to engineer content to make it
more viral or talkable,” said Berger. “You
can craft contagious content. The key word
here is craft.” Make people feel like insiders,
he advised. “If people feel like they
have access to a secret, they will want to
share it,” said Berger. “People want to talk
about things that make them look good.”
How do you turn customers into
advocates? “Activate your community,”
said Berger. “Give them something to
talk about by finding your inner remarkability,”
he suggested. “What makes your
show surprising, novel or interesting?
Think about how you can get just one
person to tell someone else about the
conference or event.”
Another way to get people talking
about your brand: Make the private public.
“If it’s built to show, it’s built to grow,”
said Berger. He offered the example of the
Apple logo on the back of its computers
and its use of white headphones when the
standard was black. In addition, he cited
the use of colored lanyards for VIPs and
other attendee groups at South by Southwest.
Inside Scoop: An Insider's View
of SXSW Interactive Festival
Hugh Forrest, director of the South by
Southwest Interactive Festival, discussed how
he has been able to grow the event from
5,000 attendees in 2005 to 30,000 registrants
in 2013. “Markets are conversations,”
said Forrest. “The more you converse with
your audience, the stronger you are.”
Continued on page 50
Contagious Ideas. Keynote speaker Jonah Berger, author of Contagious, Why Things Catch On,
struck a chord with delegates when he shared ideas on how to get people talking about their brand.
Interactive Flurry. Hugh Forrest, director of South by Southwest
Interactive Festival, showed how social media helped fuel fast growth.
www.TradeShowExecutive.com | June 2013 49

TAKES THE WINDY CITY BY STORM
Continued from page 49
One way he creates a dialogue with his
customers is through the show’s “Panel
Picker.” The community submits ideas
about nine months before the event, and
the online community votes on the topics.
“It gets people talking about the show
in July and August when they normally
would not be,” said Forrest. For this year’s
March show, 3,500 ideas were submitted.
“My job is really about community
management,” said Forrest. “Let the
community pull you. They know
better than you do.”
For example, he said his staff is in
the process of writing 200 feedback
letters to registrants who completed
a post-event survey and were unhappy
with some aspect of the event. “We are
Restoring Restoration Show. Ty Bobit tells
the audience why and when it is time to sell.
Bobit sold his Hot Rod & Restoration Show to
NBM because it wasn’t growing and didn’t offer
synergies with other shows in his portfolio.
receptive to their critiques,” he said.
“Community management is very,
very difficult, but it’s worth the effort.
You can turn detractors into advocates.”
Ready to Buy? Sell? Hold?
Greg Topalian, senior vice president, Reed
Exhibitions, discussed what he looks for
when evaluating shows to buy. “We are
looking for good topline growth,” he said.
“Have a clear growth plan, and tell me
why you think your show will grow.
Don’t assume the buyer will know.”
Ty Bobit, president and CEO, Bobit
Business Media, talked about his recent
sale of the Hot Rod and Restoration Show
to National Business Media. He decided
to sell the show because it wasn’t growing
and it didn’t offer synergies with the
other shows in his portfolio. “The sale
has freed up resources within our small
company,” he said. “We have launched
three events in the last five months.”
One key issue to consider: whether to
go directly to the buyers or use a broker.
Since the sale price for the Hot Rod and
Restoration Show was comparably lower,
Bobit decided to go direct to a strategic
buyer with other complimentary properties.
Reed Exhibitions works with brokers
and buyers. “From the buyer’s perspective,
we prefer working directly with the sellers
so we have the opportunity to connect
with them,” said Topalian. “But a broker
can be a real benefit to a seller, and they
will keep the sale moving on a timeline.”
Deal Breakers. Greg Topalian gave Fastest 50 delegates some sage advice
about buying and selling: "If you want a deal badly, you will get a bad deal."
Topalian also announced that Reed has
recently approved an “angel program.”
[More details will be published in a future
issue of Trade Show Executive]. The company
will be looking to make financial
investments in small shows and businesses.
“We want to offer resources or staffing
to help smaller events grow,” he said. “I’m
really excited about this new program.”
Strategies of the
Fastest 50 Growth Leaders
Moderater Phil McKay, president & CEO
of nGage Events, and a panel of industry
leaders, discussed what they are doing right
now to keep their events on the fast track.
How did Hanley Wood Exhibitions’
International Pool | Spa | Patio Expo grow
exhibit space by 27.2% and exhibiting
companies by 13.2% in 2012, despite
the fact that the show serves an industry
that sells luxury items? “We’ve become
a more sales-centric organization,” said
Dana Teague, group director, Hanley
Wood Exhibitions. “We’ve empowered
the sales teams. They have the ability to
earn more income, and we send account
executives out into the field now.”
She also said Hanley Wood is signing
multi-year agreements with some anchor
exhibitors. “You will lose some margin
because you will have to freeze prices,”
she said. Co-location is another strategy
Hanley Wood is employing to grow
events. For example, Hanley Wood’s
Kitchen & Bath Industry Show will colocate
with the International Builders’
Show to create Design and Construction
Week in Las Vegas beginning in 2014.
In 2015, Design and Construction
Week will expand further with the
addition of Hanley Wood’s SURFACES
and StonExpo/Marmomacc Americas.
Other show organizers, such as
Advanstar Communications Inc., are
focused on growing by expanding online
opportunities. For example, MAGIC
launched Shop the Floor, which features
virtual showrooms for exhibitors, earlier
this year. “It’s geared toward b-to-b now,
but our hope is to expand to b-to-c,”
said Leslie Gallin, vice president, FN
PLATFORM, which grew attendance by
32.3%, exhibiting companies by 21.3%
Continued on page 52
50 June 2013 | Trade Show Executive

At the Summit. Fastest 50 honorees Rich Prausa (L), Association
of Equipment Manufacturers, and Joe Martin, Texas High
School Coaches Association (R), fl ank EXPOCAD's Susie
Wilson, during the Fastest 50 Summit.
Quest for Excellence. Questex CEO Kerry Gumas shares his triumphs and challenges
with moderator Bob Dallmeyer and the Fastest 50 delegates during Power Lunch.
Food for Thought. Food Processing Suppliers
Assn.'s David Seckman listens intently
to keynote speaker Jonah Berger on the techniques
for crafting contagious content about
trade shows to increase word-of-mouth and
social media transmission.
A Meeting of the Minds. Fastest 50 delegates reach out to Messe Frankfurt's John Gallagher (center) to
further pick his brain after his thought-provoking presentation. From L to R: a2z's Wayne Crawford, Messe
Frankfurt's Malin Lager, National Retail Federation's Susan Newman and onPeak's Michael Howe.
How Did You Do That?.Organizers share the tried & true as well as the unconventional in the session, “Strategies
of the Fastest 50 Growth Leaders.” Left to Right: Advanstar’s Leslie Gallin, Hanley Wood’s Dana Teague, Messe
Frankfurt’s John Gallagher and nGage Events’ Phil McKay, moderator.
www.TradeShowExecutive.com | June 2013 51

TAKES THE WINDY CITY BY STORM
Continued from page 50
and nsf of exhibit space by 24.8% for its
February 2012 show. “If we can engage
consumers, it is better for all of us.”
John Gallagher, president and CEO,
Messe Frankfurt USA, said the “Tulip
Club” has been successful at bringing key
buyers to Texworld USA (Winter Edition)
and keeping them there longer. The show
offers complimentary car service to and
from the event, lunch and refreshments,
and a private lounge for VIP buyers
only. Texworld USA (Winter Edition) grew
exhibiting companies by 10.2% and total
attendance by 22.5% in 2012.
Power Lunch
Kerry Gumas, president and CEO
of Questex Media Group LLC, was the
on-stage guest of Trade Show Executive
columnist Bob Dallmeyer.
Gumas discussed how he was able to
successfully navigate Questex through
bankruptcy and reposition the company.
“It’s a complex and costly process, so if it’s
necessary to pursue such a process, it’s important
to select the right advisors — legal
and banking — who can function well as
an extension of the team,” said Gumas.
He told
Dallmeyer and
the crowd that
the next 10
years
will be
an exciting
time in the industry, but he warned there
will be continued pressure on pricing and
the total cost of participation. “We are already
seeing bundled pricing and dynamic
pricing replace fixed pricing in many
shows,” said Gumas. “This trend will
accelerate as organizers seek to deliver
more services as part of bundled models.”
(See page 34 for the complete interview.)
Is the U.S. Convention
Center Model Broken?
Moderated by TSE editor-at-large Danica
Tormohlen, a panel discussed the changes
afoot in the longstanding relationship
between show organizers and convention
centers owned by cities that are urgently
searching for new revenues.
“There’s been a lot of talk in recent
years about whether the current convention
center model is sustainable
going forward,” said Tormohlen. “Can
convention centers continue to operate
as loss-leaders in their communities?”
“The short answer is no,” said James
Rooney, executive director, Massachusetts
Convention Center Authority (MCCA).
“The traditional model of operating
a convention center at a loss with the
premise of bringing outside dollars
into a community is not sustainable.”
MCCA has invested $500,000 in a
strategy and product development team
to explore new revenue streams for the
three convention facilities that MCCA
manages. “Nothing is off the table,”
said Rooney. “That may mean creating,
executing and partnering on trade
shows, or that may mean developing
new products and services to provide
alternate revenue streams.”
Mark Zimmerman, general manager
of the Georgia World Congress Center
(GWCC), said the Atlanta-based facility
is renting space in the short term for movie
production and has signed longer-term
agreements to house the College Football
Hall of Fame and the Junior Achievement
Discovery Center on its campus. In addition,
they are partnering with show
organizers to launch events.
David Audrain, president & CEO, Clarion
Events North America, discussed his
partnership with the GWCC to launch the
Atlanta Foodservice Expo in October. “They
are waiving some of the costs for rent
and food & beverage,” he said. “GWCC
is sharing in some of the risk, but they
will also share in some of the revenue.”
Tony Calanca, executive vice president,
Advanstar, said he doesn’t have a conceptual
objection to venues producing
events. “But it may impact my decision
to hold an event there,” he said.
Burning Issues
Moderated by Kevin Johnstone, a panel
of industry leaders discussed some of the
New Times, New Models. Is it fair game for convention centers to launch expositions as revenue generators?
Is that better than exclusives? L to R: Clarion’s David Audrain, MCCA’s Jim Rooney, Trade Show Executive’s Danica
Tormohlen (moderator), GWCC’s Mark Zimmerman and Advanstar’s Tony Calanca share their points of view.

top issues facing the industry, including
economic impact, government regulations
and aging convention centers.
When asked if facilities have the
infrastructure needed to meet the
demands of today’s exhibitors and
attendees, show organizers said Wi-Fi
in convention centers is the biggest issue.
“We receive a lot of complaints about the
cost, speed and consistency of the Wi-Fi,”
said Robbi Lycett, vice president, conventions
& conferences, for the Biotechnology
Industry Organization.
Lycett said more exhibitors and sponsors
are asking for help in locating very
targeted groups of attendees. While the
show’s business forum facilitates 25,000
meetings for exhibitors and attendees
in a separate space off the show floor,
exhibitors are also requesting more
events on the show floor. “It’s given us
the opportunity to produce customized
events for them at the show,” she said.
Liz Crawford, show director and senior
marketing director, Nielsen Expositions,
said her company is focused on measuring
the “net promoter score” for exhibitors
and attendees. “We ask them on a scale of
1 to 10 if they would recommend the show
to others,” she said. “Our plans and goals
are based, in part, on those scores.”
On the contractor side, package
pricing for exhibitors continues to be
a trend, said John Patronski, executive
vice president, Global Experience Specialists
(GES). For example, IMTS offers
custom block pricing, which includes
not only freight but also unloading and
assembling. He noted that a number of
organizers are looking at variable pricing
for exhibit space. “We can provide data
on traffic, density and dwell time in a
particular area of the show floor to support
that,” said Patronski. Ethnometrics,
a division of GES, uses video technology
to measure and evaluate key metrics in
face-to-face marketing.
Stay Tuned
Nominations for the 2014 Fastest 50
will open later this year. Trade Show
Executive is currently accepting RFPs
from cities interested in hosting the
2014 Fastest 50 Awards & Summit.
Reach Darlene Gudea, TSE president at (760)
630-9111 or dgudea@tradeshowexecutive.
com; Diane Bjorklund, TSE vice president of
events, at (630) 312-8915 or dbjorklund@
tradeshowexecutive.com
Accessing Don’s Intelligence. Fastest 50
honoree Don Pazour, CEO of Access Intelligence,
shares his insights from the audience.
Burning Issues. Kevin Johnstone (L) moderates a hot session exploring key concerns such as aging convention
centers, government regulations and Wi-Fi capabilities and costs with GES’s John Patronski, BIO International
Convention’s Robbi Lycett and Nielsen Exposition’s Liz Crawford.
www.TradeShowExecutive.com | June 2013 53

RESEARCH
Attendee Acquisition
strategies
BY DANICA TORMOHLEN,
editor-at-large
-la
arge
Wouldn’t you like to know
how much your competitors are
spending on attendee marketing?
While there still isn’t a
definitive industry average available
based on key criteria such
as net square feet of exhibit
space, number of exhibitors,
attendance and cost per square
foot, show organizers have
provided some insight into the
elusive number in a new survey
conducted by research firm
Jacobs Jenner & Kent.
On average, respondents spend 16% of
their overall event budgets on attendee
marketing and promotion, according to
The Attendee Acquisition Challenges & Practices
Survey, which polled 120 executives
who represent a cross section of associations
and independent show organizers.
Shows spend $27 to $140 per attendee
and $56 to $200 per new attendee.
“While the range is large, the results
offer an attempt to quantify the cost
per attendee,” said Sam Lippman, president
and founder, Lippman Connects,
author of the survey and producer of the
Attendee Acquisition Roundtable (AAR),
which was held April 25 in Chicago.
Conducted in April, the Attendee
Acquisition Challenges & Practices Survey
asked show producers about their marketing
and retention strategies, budgets,
list management and outsourcing. In this
feature, Trade Show Executive, the exclusive
media partner of AAR, summarizes the
key findings.
Budgets & ROI
In 2013, 19% of respondents increased
their marketing budgets, while 69% are
spending about the same as last year.
A total of 25% of attendee marketing
budgets are spent on direct mail, followed
by 16% on email marketing. Despite the
fact that show organizers spend the greatest
portion of their marketing budgets
on direct mail, 67% of respondents said it
provides the worst return among tactics.
While direct mail continues to hail
as the largest marketing expense, show
organizers are clearly taking an integrated
approach. Show organizers said personalized
email and email marketing to specific
demographics and product/sector interest
segments provide the greatest returns.
Embracing Social Media
It’s no surprise that a significant percentage
of show organizers are using social
media to market their events. In fact,
91% of respondents said they are using
Facebook and Twitter. In addition, 82%
are using LinkedIn and 73% are using
YouTube.
But it’s still unclear how effectively
these social media channels perform,
particularly given the staff time and
resources dedicated to maintaining these
platforms. In 2013, 39% said Facebook
is the most effective in terms of attendee
marketing, followed by 36% who said
Twitter is most effective. Only 24%
said that LinkedIn is the most effective,
and 9% said YouTube is the best.
Attraction & Retention
Show organizers are deploying a variety
of tactics to attract and retain attendees.
Chief among them are educational programs,
which are undergoing significant
changes by 70% of show organizers. In addition,
64% of respondents are providing
54 June 2013 | Trade Show Executive

Key Stats on Attendee
Acquisition Costs
When it comes to attendee acquisition, what
are the critical issues facing show producers?
Trade Show Executive presents the
key statistics from a new survey:
BUDGETS: MARKETING & PROMOTION
19%
Increased
2012
51%
Increased
36%
Increased
2013
69%
Same Budget
12%
42%
Same Budget
7%
43%
Same Budget
21%
Decreased
2011
How Attendee Marketing & Promotion Budgets are Spent
exhibitor tools to invite their customers.
Others are getting creative when it
comes to attendee registration pricing.
In fact, 36% changed attendee registration
costs and 36% added more levels of pricing.
This fact was also discussed at the recent
Society of Independent Show Organizers
(SISO) CEO Summit in April. Sally Shankland,
CEO, UBM Connect, discussed how
she tested attendee value-based pricing
models for the U.S. Psychiatric & Mental
Health Congress, similar to dynamic
exhibitor pricing models embraced
by companies such as Reed and UBM.
In year one, the medical conference and
exhibition was able to increase attendee
revenues by 23% and attendance by 9%.
“Most shows are experiencing late registrations,
and some as late as two weeks
out,” said Wayne Jacobs, president, Jacobs
Jenner & Kent. “Testing different attendee
pricing strategies is one way shows are
trying to deal with late registrations.”
The next AAR will be held September
19 at the City Club in Washington DC.
The full report is available at
www.lippmanconnects.com
Reach Sam at (703) 979-4904 or sam@
lippmanconnects.com; Wayne at (410) 256-
2206 or waynejacobs@jjkresearch.com
Direct mail 25%
E-mail marketing 16%
Copywriting and
graphic design/branding
10%
Social media marketing 7%
Public relations 6%
List purchases 5%
Web development 4%
Media buying 4%
Mobile marketing/mobile app 4%
SPENDING: ATTENDEE MARKETING
16.0 %
Percent of Overall
Event Budget for
Attendee Marketing
new
Video production 4%
Marketing automation 3%
Banner advertisements 3%
Telemarketing 2%
Marketing automation 2%
Reporting on
performance measurement
2%
Marketing research 1%
SEO/Paid search 1%
Message testing 1%
$27 - $140
Marketing Spend
per Attendee
$56 - $200
Marketing Spend
per New Attendee
www.TradeShowExecutive.com | June 2013 55

One click. One Call. SMG…
Where do you want to show today?
To inquire about any or all SMG-managed
Convention Centers contact:
SVP Strategic Business Development
1-866-BOOK-SMG (866-266-5764)
gcaren@smgworld.com
Number To Call
866.BOOK.SMG
Shopping for almost anything is either one click or
one call away. In the world of conventions, exhibitions
and special events, how can you effectively shop for
convention centers and destinations with only one click
or call? The answer is simple. The answer is SMG. With
we can shorten the site
selection process from months to days, or even hours.
Take a look at these featured SMG Venues:
RHODE ISLAND
Rhode Island Convention Center
Prime Exhibit Space
No. of Halls/Floors
100,000 sf
4 halls/3 floors
No. of Breakout Rooms 23
Breakout Room Total Sq. Ft. 37,000
In-House Services: Catering, audio-visual, business center, wireless internet, security,
box office, coat check, concessions, first-aid station
The Rhode Island Convention & Entertainment Complex stands in the heart of the city,
and includes the Rhode Island Convention Center (RICC), the Dunkin’ Donuts Center
(DDC) and the Veterans Memorial Auditorium. The Complex is located within one mile
of 2,200 hotel rooms, and a total of 5,500 rooms are available in the Greater Providence
area. A key feature of the RICC is its connection to the DDC, the area’s premier events
arena, the 564-room Omni Providence, and Providence Place, a downtown mall offering
more than 170 shopping, dining and entertainment options.
Address: One Sabin Street
Providence, RI 02903
Contact: John McGinn, CEM,
Senior Director of Sales & Marketing
Phone: (401) 458-6001
Fax: (401) 458-6500
jmcginn@smgricc.com
www.riconvention.com
COLORADO
Colorado Convention Center
Prime Exhibit Space
584,000 sf No. of Breakout Rooms 63
No. of Halls/Floors 6 halls/1 floor Breakout Room Total Sq. Ft. 92,000
In-House Services: Centerplate catering, electrical, internet, telecommunications
Located within walking distance of over 10,000 hotel rooms and numerous downtown
Denver restaurants, the Colorado Convention Center provides one of the most state of the
art user-friendly buildings in the industry. The 2.2 million sq. ft. of meeting and exhibit
space provides meetings planners a variety of options and unique venue opportunities.
On the exhibit level, six individual halls and outdoor terraces offer extraordinary views
of the Rocky Mountains and the Denver skyline. In addition, the Colorado Convention
Center is home to the 5,000 seat Wells Fargo Theatre, which has quickly established a reputation
for being one of the most versatile and attractive theatres in Denver Metro.
Address: 700 14th Street
Denver, CO 80202
Contact: Rich Carollo,
Director of Sales and Marketing
Phone: (303) 228-8022
Fax: (303) 228-8103
rcarollo@denverconvention.com
www.denverconvention.com
One Click, One Call
866.BOOK.SMG
Albuquerque Convention Center • Anchorage Dena’ina Civic & Convention Center/Egan Center • Arthur R Outlaw Mobile Convention Center • Baton Rouge River Center
The Centre - SMG Evansville • Charleston Area Convention Center • Charlotte Harbor Event & Conference Center • Cobo Convention Center • Colorado Convention Center
David L. Lawrence Convention Center • DeVos Place • Direct Energy Centre & Allstream Centre • El Paso Convention Center • Greater Columbus Convention Center

One Click, One Call: 866.Book.SMG
Where do you want to show today?
El Paso Convention Center
Prime Exhibit Space
80,000 sf No. of Breakout Rooms 17
No. of Halls/Floors 3 halls/1 floor Breakout Room Total Sq. Ft. 14,900
In-House Services: Audio-visual, decorating, food and beverage, labor, security, telecom.
TEXAS
The El Paso Convention Center offers 133,000 sq. ft. of exhibit space (80,000 ft. is columnfree),
three halls and 17 high-tech breakout meeting rooms. Located in the heart of downtown
revitalization, it is a fast, traffic-free ride from the airport. $7.2 million of renovations
to the Convention Center Plaza offers uniquely shaded outdoor space to take advantage of El
Paso’s ideal weather year-round. Additionally, increased internet bandwidth allows us to offer
facility-wide Wi-Fi services. Adjacent is the Abraham Chavez Theatre which holds 2,500 and
the historic Plaza Theatre, offering 2,000 seats. The McKelligon Canyon Amphitheatre and
Pavilion seats 1,500 in an outdoor venue surrounded by a beautiful desert landscape.
Address: One Civic Center Plaza
El Paso, TX 79901
Contact: Brooke Underwood,
Director of Convention Development
Phone: (915) 534-0692
Fax: (915) 534-0687
bunderwood@elpasocvb.com
www.elpasocvb.com
David L. Lawrence Convention Center
Prime Exhibit Space
313,400 sf No. of Breakout Rooms 53
No. of Halls/Floors 5 halls/2 floors Breakout Room Total Sq. Ft. 109,562
In-House Services: Food and beverage, audio-visual, telecommunications, utilities
PENNSYLVANIA
Pittsburgh was named by National Geographic Traveler as one of the world’s top 20 great
places to visit in 2012. One of the reasons is its unique architecture including the environmentally-smart
“green” David L. Lawrence Convention Center which is owned by the Sports
& Exhibition Authority of Pittsburgh & Allegheny County and is managed by SMG. This 1.5
million square foot facility features 313,000 square feet of exhibit space, 37 loading docks,
53 meeting rooms and a 31,000 square foot ballroom. The building’s dynamic architectural
design offers breath-taking views, open terraces, and a suspended roof structure.
Address: 1000 Ft. Duquesne Blvd.
Pittsburgh, PA 15222
Contact: Debbie Smucker,
Director of Sales & Marketing
Phone: (412) 325-6174
Fax: (412) 325-6104
dsmucker@pittsburghcc.com
www.pittsburghcc.com
Baton Rouge River Center
Prime Exhibit Space
No. of Halls/Floors
70,000 sf
4 halls/2 floors
No. of Breakout Rooms 17
Breakout Room Total Sq. Ft. 24,500
In-House Services: Utilities, catering/concessions, telecommunications, in-house
staff-custodial, ushers, ticket takers, medical, security, 2 show offices
LOUISIANA
Located on the banks of the Mississippi River, the Baton Rouge River Center expansion
has completely transformed downtown Baton Rouge. The entire complex, including the
10,000-seat Arena and the 1,900-seat Theatre for Performing Arts, as well as the Grand
Ballroom and Exhibition Hall, includes more than 200,00 square feet. The River Center’s
Exhibition Hall offers 70,000 square feet of unobstructed floor space, meeting rooms,
concession and kitchen facilities. The Exhibition Hall can be combined with the Arena
to create more than 100,00 square feet of contiguous exhibit space.
Address: 275 South River Road
Baton Rouge, LA 70802
Contact: Rhonda Ruffino,
Director of Sales
Phone: (225) 389-3030
Fax: (225) 389-4954
rruffino@brrivercenter.com
www.brrivercenter.com
Hampton Roads Convention Center • Irving Convention Center • James L. Knight Center • Knoxville Convention Center • Long Beach Convention Center • McCormick Place
Montego Bay Convention Centre • Navy Pier • The OnCenter • Ontario Convention Center • Palm Springs Convention Center • Peoria Civic Center • Puerto Rico
Convention Center Pedro Rossello • Reliant Park • Rhode Island Convention Center • Savannah International Trade & Convention Center • TD Convention Center
One Click, One Call
866.BOOK.SMG

Owned, produced and facilitated by
Sam Lippman, a show manager, educator,
trainer and executive-level consultant with
36 years of hands-on experience.
June 27, 2013, Louisville, KY
THE MEETING FOR LARGE SHOW MANAGERS
Large Show Roundtable (LSR) is a one-day, facilitated forum for managers of shows with
at least 125,000 net square feet to discuss strategic issues with their peers. During LSR’s
sessions and networking events, you will brainstorm and exchange best practices to
strengthen your show with colleagues and selected sponsors.
PLATINUM SPONSORS
SPONSORS
Don Schaaf & Friends, Inc.
August 15, 2013, Chicago, IL
THE PLATFORM TO INCREASE EXHIBIT AND SPONSORSHIP SALES
Exhibit Sales Roundtable (ESR) is the forum for exhibit sales and service professionals to
learn best practices with peers and subject matter experts on how to strengthen their exhibits
and sponsorships.
SPONSORS
Don Schaaf & Friends, Inc.
These exclusive events sell out quickly.
Apply now to reserve your place at www.lippmanconnects.com.

Z
o
m
TSE’S TRADE SHOW LOCATOR
Presents the Leading Shows
Coming Up in North America
BY CARRI JENSEN, manager of directories
Whether you need a quick reminder of
shows on the horizon or are studying
the market for potential partnerships,
co-locations or acquisitions, here is a list
of 76 of the most important trade shows
scheduled for August. Each show is listed
by industry category and contains both a
wide-angle and close-up view of the event,
the organizer, the site and projected size.
For a list of shows coming up in the next
12 months — searchable by field — go to
www.TradeShowExecutive.com.
To be considered for future editions of
ZOOM in print and online, e-mail information
on your show to me at cjensen@
tradeshowexecutive.com.
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
ACCOUNTING
Midwest Accounting & Finance Showcase Russell Flagg 8/27/2013 Donald E. Stephens 20,000 nsf
Flagg Management President 8/28/2013 Convention Center 120 Exhibitors
fl aggmgmt.com/icpas 212-286-0333 Rosemont, IL 2,100 Attendees
ADVERTISING & MARKETING
Affiliate Summit East Amy Rodriguez 8/18/2013 Pennsylvania Convention Center NSF Not Supplied
Affi liate Summit Inc. Conference Director 8/20/2013 Philadelphia, PA 200 Exhibitors
www.affi liatesummit.com 703-368-8301 4,500 Attendees
The SAAC Show Nancy Phillips 8/7/2013 Long Beach Convention 52,600 nsf
Specialty Advertising Association of California Executive Director, SAAC 8/8/2013 & Entertainment Center 400 Exhibitors
www.thesaacshow.org 805-484-7393 Long Beach, CA 3,500 Attendees
AGRICULTURE & FARMING
Ag Progress Days Bob Oberheim 8/13/2013 Russell E. Larson Agricultural NSF Not Supplied
Pennsylvania State University Show Manager 8/15/2013 Research & Education 400 Exhibitors
College of Agricultural Sciences 814-865-2081 Center at Rock Springs 45,000 Attendees
apd.psu.edu
State College, PA
Farwest Show Shal Patton 8/22/2013 Oregon Convention Center NSF Not Supplied
Oregon Association of Nurseries Event Coordinator 8/24/2013 Portland, OR 850 Exhibitors
www.farwestshow.com 503-682-5089 12,000 Attendees
IDEAg Dakotafest Amy LaTessa, CEM 8/20/2013 Schlaffman Farm NSF Not Supplied
Cygnus Business Media Show Director 8/22/2013 Mitchell, SD 541 Exhibitors
www.ideaggroup.com/dakotafest 800-547-7377 x2723 37,555 Attendees
IDEAg Minnesota Farmfest Amy LaTessa, CEM 8/6/2013 Gilfi llan Estate NSF Not Supplied
Cygnus Business Media Show Director 8/8/2013 Redwood County, MN 552 Exhibitors
www.ideaggroup.com/farmfest 800-547-7377 x2723 38,335 Attendees
APPAREL, BEAUTY, SHOES & TEXTILES
ASD New York John Banker 8/12/2013 Las Vegas Convention Center 34,000 nsf
Nielsen Expositions Show Manager 8/15/2013 Las Vegas, NV 275 Exhibitors
www.asdonline.com 323-817-2217 5,000 Attendees
August Atlanta Apparel ® and World of Prom Jeffrey L. Portman, Sr. 8/8/2013 AmericasMart Atlanta NSF Not Supplied
AMC, Inc. President & CEO 8/11/2013 Atlanta, GA Exhibitors Not Supplied
www.americasmart.com 404-220-2109 Attendees Not Supplied
CURVENV Las Vegas Pierre-Nicolas Hurstel 8/19/2013 The Venetian | The Palazzo NSF Not Supplied
CURVExpo CEO 8/20/2013 Resort Hotel Casino Exhibitors Not Supplied
www.curvexpo.com 203-698-7470 Las Vegas, NV Attendees Not Supplied
CURVENY New York Pierre-Nicolas Hurstel 8/4/2013 Jacob K. Javits Convention Center NSF Not Supplied
CURVExpo CEO 8/6/2013 New York, NY Exhibitors Not Supplied
www.curvexpo.com 203-698-7470 Attendees Not Supplied
ENK Vegas Mike Sampson 8/19/2013 Mandalay Bay Resort & Casino NSF Not Supplied
Advanstar Communications Inc. Director 8/21/2013 Las Vegas, NV Exhibitors Not Supplied
www.enkshows.com 646-841-1446 Attendees Not Supplied
Co-located with MAGIC Market Week
© 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Continued on next page
www.TradeShowExecutive.com | June 2013 59

Trade Show Executive
Leading August 2013 Shows Coming Up
Continued from page 59
Z
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Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
APPAREL, BEAUTY, SHOES & TEXTILES
Trade Show Executive's FAME Sharon Enright 8/4/2013 Jacob K. Javits Convention Center NSF Not Supplied
FASTEST Business Journals, Inc. VP, Tradeshow Division 8/6/2013 New York, NY Exhibitors Not Supplied
www.fameshows.com 203-663-7812 Attendees Not Supplied
Trade Show Executive's
FASTEST
FN PLATFORM (Footwear News) Leslie Gallin 8/19/2013 Las Vegas Convention Center 179,800 nsf
Advanstar Communications Inc. VP, Footwear 8/21/2013 Las Vegas, NV 626 Exhibitors
www.advanstar.com 310-857-7655 9,195 Attendees
Part of MAGIC Market Week
Intermezzo Tom Nastos 8/4/2013 Jacob K. Javits Convention Center NSF Not Supplied
Advanstar Communications Inc. President 8/6/2013 New York, NY Exhibitors Not Supplied
www.enkshows.com 212-951-6100 Attendees Not Supplied
KIDShow Las Vegas Denise Raeside 8/19/2013 Bally's Las Vegas 60,000 nsf
Specialty Trade Shows, Inc. Show Manager 8/21/2013 Las Vegas, NV 400 Exhibitors
www.kidshow.cc 908-232-0867 2,000 Attendees
Trade Show Executive's
FASTEST
MAGIC Market Week Tom Florio 8/19/2013 Las Vegas Convention Center/ NSF Not Supplied
Advanstar Communications Inc. CEO, Advanstar Fashion Group 8/21/2013 Mandalay Bay Resort & Casino Exhibitors Not Supplied
www.magiconline.com 212-951-6600 Las Vegas, NV Attendees Not Supplied
Co-located with ENK Vegas
Mode Accessories International Alice Chee 8/11/2013 DoubleTree by Hilton NSF Not Supplied
Exposition - Fall Collections President 8/13/2013 Hotel Toronto Airport Exhibitors Not Supplied
Two Plus One Group Inc. 416-510-0114 Toronto, ON Attendees Not Supplied
www.mode-accessories.com
MRketLV Sharon Enright 8/21/2013 The Venetian | The Palazzo NSF Not Supplied
Business Journals, Inc. VP, Tradeshow Division 8/23/2013 Resort Hotel Casino Exhibitors Not Supplied
www.mrketshow.com 203-663-7812 Las Vegas, NV 14,000 Attendees
OFFPRICE Show Tricia Barglof, CEM 8/17/2013 Sands Expo & Convention Center 125,000 nsf
Tarsus Expositions, Inc. U.S. Operations Manager 8/20/2013 Las Vegas, NV 504 Exhibitors
www.offpriceshow.com 262-782-1600 12,000 Attendees
PNAA Northwest Trend Show Jane Powell 8/11/2013 Pacifi c Market Center NSF Not Supplied
Pacifi c Northwest Apparel Association Co-Director 8/13/2013 Seattle, WA 75 Exhibitors
www.nwtrendshow.com 206-767-9200 250 Attendees
WomensWear in Nevada - August Roland Timmey 8/19/2013 Rio All-Suite Hotel & Casino 90,000 nsf
Specialty Trade Shows, Inc. Show Director 8/22/2013 Las Vegas, NV 500 Exhibitors
www.wwinshow.com 702-270-4651 7,000 Attendees
AUTOMOTIVE, TRUCKING & TRANSPORTATION
Trade Show Executive's The Great American Trucking Show Alan Sims 8/22/2013 Kay Bailey Hutchison Conv. Center 225,000 nsf
FASTEST Randall-Reilly VP/Executive Director 8/24/2013 (formerly Dallas Convention Center) 525 Exhibitors
www.gatsonline.com 888-349-4287 Dallas, TX 48,000 Attendees
BUILDING & CONSTRUCTION
FBMA's MAIN Event & Betty Askew 8/22/2013 Rosen Shingle Creek 55,000 nsf
Gulf Atlantic Building Products Expo Director of Operations 8/23/2013 Hotel & Golf Club 100 Exhibitors
Florida Building Material Association 352-383-0366 Orlando, FL 2,000 Attendees
www.fbmamainevent.com
Orgill Fall Dealer Market Judy Smith 8/22/2013 Boston Convention NSF Not Supplied
Orgill, Inc. Manager 8/24/2013 & Exhibition Center 1,000 Exhibitors
www.orgill.com 901-754-8850 Boston, MA 20,000 Attendees
COMMUNICATIONS & BROADCASTING
ITEXPO WestARM ® TechCon Natasha Barbera 8/28/2013 Miami Beach Convention Center 95,000 nsf
Technology Marketing Corporation Conference Manager 8/29/2013 Miami Beach, FL 215 Exhibitors
www.itexpo.com 203-852-6800 x225 7,200 Attendees
COMPUTERS & SOFTWARE APPLICATIONS
VMworld Khadijah Theus 8/26/2013 Moscone Center NSF Not Supplied
Nth Degree, Inc. Show Manager 8/29/2013 San Francisco, CA 250 Exhibitors
www.vmworld.com 404-297-5624 20,000 Attendees
60 June 2013 | Trade Show Executive

Trade Show Executive
Leading August 2013 Shows Coming Up
Z
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Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
CONSUMER GOODS & RETAIL TRADE
RetailNow Erik Cartwright 8/4/2013 Mandalay Bay Resort & Casino NSF Not Supplied
Retail Solutions Providers Association Meetings & Events Coordinator 8/7/2013 Las Vegas, NV Exhibitors Not Supplied
www.gorspa.org 704-940-4271 Attendees Not Supplied
DENTAL
CDA Presents The Art & Science of Dentistry Debi Irwin 8/15/2013 Moscone Center 85,000 nsf
California Dental Association VP 8/17/2013 San Francisco, CA 400 Exhibitors
www.cda.org 800-736-7071 16,000 Attendees
EDUCATION, TRAINING, SCIENCE & RESEARCH
APSA Annual Meeting & Exhibition Lauren West 8/29/2013 Hilton Chicago 34,000 nsf
American Political Science Association Director, Meetings & Conferences 8/31/2013 Chicago, IL 120 Exhibitors
www.apsanet.org 202-483-2512 7,000 Attendees
ChemEdge Roselle G. Foley, CMP 8/20/2013 Omni Dallas Hotel NSF Not Supplied
National Association of Chemical Distributors Director of Sales 8/23/2013 Dallas, TX Exhibitors Not Supplied
www.nacd.com 703-527-6223 x3041 Attendees Not Supplied
Microscopy & Microanalysis Doreen Bonnema 8/5/2013 Indiana Convention Center 36,300 nsf
Corcoran Expositions, Inc. Exhibits Manager 8/8/2013 & Lucas Oil Stadium 120 Exhibitors
www.microscopy.org 312-541-0567 x653 Indianapolis, IN 1,600 Attendees
SPIE Optics + Photonics Teresa Roles-Meier 8/27/2013 San Diego Convention Center 30,000 nsf
SPIE, International Society for Optics & Photonics Exhibit Sales 8/29/2013 San Diego, CA 280 Exhibitors
www.spie.org 360-685-5445 5,000 Attendees
ELECTRICAL & ELECTRONICS
NIWeek Donya Cobb, CMP 8/5/2013 Austin Convention Center 130,000 nsf
National Instruments Corporation Manager, NIWeek Conference 8/8/2013 Austin, TX Exhibitors Not Supplied
www.ni.com/niweek 512-683-8385 3,200 Attendees
EXHIBITION & MEETING INDUSTRY
ASAE Annual Meeting & Exposition Allison Wachter, CEM 8/3/2013 Georgia World Congress Center 73,000 nsf
ASAE: The Center for Association Leadership Associate Director, 8/6/2013 Atlanta, GA 450 Exhibitors
www.asaeannualmeeting.org Exhibitions & Registration 5,400 Attendees
202-626-2805
FOOD & BEVERAGE
Western Foodservice & Hospitality Expo Ron Mathews 8/18/2013 Los Angeles Convention Center NSF Not Supplied
Reed Exhibitions VP, Restaurant & Foodservice 8/20/2013 Los Angeles, CA 650 Exhibitors
www.westernfoodexpo.com 203-840-5556 Attendees Not Supplied
GOVERNMENT & MILITARY
The American Legion National Convention Bridget Robinson, CMP 8/23/2013 George R. Brown Convention Center 80,000 nsf
The American Legion Director of National 8/27/2013 Houston, TX 110 Exhibitors
www.legion.org/convention Convention & Meetings 10,000 Attendees
317-630-1292
International Public Works Dana Priddy 8/25/2013 McCormick Place 90,000 nsf
Congress & Exposition Director of Meetings 8/27/2013 Chicago, IL 400 Exhibitors
APWA (American Public Works Association) 816-472-6100 x5241 6,000 Attendees
www.apwa.net
Trade Show Executive's
FASTEST
National Institute of Carrie Rawn, CMP 8/26/2013 Orlando World Center Marriott 25,000 nsf
Governmental Purchasing Executive Director, Programs 8/27/2013 Orlando, FL 170 Exhibitors
Annual Forum & Exposition 703-736-8900 1,200 Attendees
NIGP: The Institute for Public Procurement
www.nigp.org
NCSL Legislative Summit LeAnn Hoff 8/13/2013 Georgia World Congress Center 42,500 nsf
National Conference of State Legislatures Director of Revenue & Sales 8/15/2013 Atlanta, GA 280 Exhibitors
www.ncsl.org/summit 303-856-1426 5,500 Attendees
HOME FURNISHINGS, INTERIOR DESIGN & LANDSCAPING
Central Florida Furniture & Accessory Market Larry Karel 8/11/2013 Exhibition Building at 30,000 nsf
Karel Exposition Management President 8/12/2013 Osceola Heritage Park 44 Exhibitors
www.kemexpo.com 305-792-9990 Kissimmee, FL 1,010 Attendees
© 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
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HOME FURNISHINGS, INTERIOR DESIGN & LANDSCAPING
Edison Furniture & Accessory Market Larry Karel 8/4/2013 New Jersey Convention & Exposition 71,000 nsf
Karel Exposition Management President 8/6/2013 Center at Raritan Center 104 Exhibitors
www.kemexpo.com 305-792-9990 Edison, NJ 1,800 Attendees
METROCON Expo & Conference Laura McDonald Stewart 8/15/2013 Dallas Market Center 155,000 nsf
Metrocon, Inc. Show Manager 8/16/2013 Dallas, TX 250 Exhibitors
www.metrocon.info 888-633-2112 3,000 Attendees
Nursery/Landscape EXPO Amy Graham 8/15/2013 Kay Bailey Hutchison Conv. Center 115,500 nsf
Texas Nursery & Landscape Association President 8/17/2013 (formerly Dallas Convention Center) 550 Exhibitors
www.nurserylandscapeexpo.org 512-579-3857 Dallas, TX 7,000 Attendees
JEWELRY
AccessoriesTheShow Sharon Enright 8/5/2013 Jacob K. Javits Convention Center NSF Not Supplied
Business Journals, Inc. VP, Tradeshow Division 8/7/2013 New York, NY Exhibitors Not Supplied
www.accessoriestheshow.com 203-663-7812 Attendees Not Supplied
AccessoriesTheShow Sharon Enright 8/21/2013 The Venetian | The Palazzo NSF Not Supplied
Business Journals, Inc. VP, Tradeshow Division 8/23/2013 Resort Hotel Casino Exhibitors Not Supplied
www.accessoriestheshow.com 203-663-7812 Las Vegas, NV Attendees Not Supplied
Memphis Gift & Jewelry Show Dave Harrington 8/17/2013 Memphis Cook Convention Center 35,000 nsf
Helen Brett Enterprises, Inc. Show Manager 8/19/2013 Memphis, TN 250 Exhibitors
www.gift2jewelry.com 630-241-9865 10,000 Attendees
New Orleans Gift & Jewelry Show Dave Harrington 8/23/2013 New Orleans Ernest N. Morial 70,000 nsf
Helen Brett Enterprises, Inc. Show Manager 8/26/2013 Convention Center 350 Exhibitors
www.gift2jewelry.com 630-241-9865 New Orleans, LA 20,000 Attendees
MANUFACTURING & PACKAGING
SOURCEDIRECT at ASD Christopher McCabe 8/4/2013 Las Vegas Convention Center NSF Not Supplied
Nielsen Expositions Senior VP 8/7/2013 Las Vegas, NV Exhibitors Not Supplied
www.asdonline.com/lv/about/1219.shtml 646-654-7898 Attendees Not Supplied
MEDICAL & HEALTHCARE PRODUCTS
AAD Summer Tim Moses, CMP 8/2/2013 New York Hilton Midtown 20,000 nsf
Academy Meeting Director of Meetings 8/3/2013 (formerly Hilton New York) 180 Exhibitors
American Academy of Dermatology & Conventions New York, NY 3,500 Attendees
www.aad.org 847-240-0230
AAFP National Conference of Family Donna Valponi 8/1/2013 Kansas City Convention NSF Not Supplied
Medicine Residents & Medical Students VP of Marketing, 8/3/2013 & Entertainment Facilities 400 Exhibitors
American Academy of Family Physicians Membership & Meetings Kansas City, MO 1,800 Attendees
www.aafp.org 913-906-6000
AANA Annual Meeting Connie Komora, CMP 8/11/2013 The Mirage Hotel & Casino 20,000 nsf
American Association Assistant Director, 8/13/2013 Las Vegas, NV 200 Exhibitors
of Nurse Anesthetists Convention & Meeting Planning 3,000 Attendees
www.aana.com 847-655-1182
AAPM Annual Meeting Lisa Rose Sullivan 8/4/2013 Indiana Convention Center 47,600 nsf
American Association of Director, Meetings & Programs 8/7/2013 & Lucas Oil Stadium 120 Exhibitors
Physicists in Medicine 301-209-3350 Indianapolis, IN 3,900 Attendees
www.aapm.org
Abilities Expo Houston David Korse 8/2/2013 Reliant Park 30,000 nsf
5Net4 Productions President & CEO 8/4/2013 Houston, TX 175 Exhibitors
www.abilitiesexpo.com 310-450-8831 x130 3,000 Attendees
American Association of Greg Andruch 8/7/2013 Pennsylvania Convention Center 87,400 nsf
Diabetes Educators Annual Meeting Exhibition Management 8/9/2013 Philadelphia, PA 300 Exhibitors
Hall-Erickson, Inc. 630-929-7972 6,570 Attendees
www.diabeteseducator.org
FIME International Medical Expo Brad Mandell 8/7/2013 Miami Beach Convention Center 140,000 nsf
FIME International Medical Exposition, Inc. Executive Director 8/9/2013 Miami Beach, FL 800 Exhibitors
www.fi meshow.com 941-366-2554 12,630 Attendees
62 June 2013 | Trade Show Executive

Trade Show Executive
Leading August 2013 Shows Coming Up
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Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
POLICE, FIRE, SECURITY & EMERGENCY SERVICES
APCO Intl. Annual Conference & Exposition Patricia Giannini 8/19/2013 Anaheim Convention Center 70,000 nsf
APCO International, Inc. Conference & Special Events Mgr. 8/20/2013 Anaheim, CA 300 Exhibitors
www.apco2013.org 386-944-2424 2,800 Attendees
Fire-Rescue International Shawn S. Kelley 8/13/2013 McCormick Place 210,000 nsf
International Association of Fire Chiefs Director of Conferences & Education 8/17/2013 Chicago, IL 621 Exhibitors
www.iafc.org/fri 703-537-4835 11,200 Attendees
Midwest Security & Police Conference/Expo Jerry Carter 8/20/2013 Tinley Park Convention Center 28,000 nsf
ROC Exhibitions, Inc. Show Manager 8/21/2013 Tinley Park, IL 175 Exhibitors
www.mspce.com 630-271-8228 1,700 Attendees
RETAIL DISTRIBUTION
NACDS Total Store Expo Sally Cranney, CMP 8/10/2013 Sands Expo & Convention Center 175,000 nsf
National Association of Chain Drug Stores Director, Meetings & Special Events 8/13/2013 Las Vegas, NV 700 Exhibitors
tse.nacds.org 703-837-4300 5,500 Attendees
SPORTING GOODS & RECREATION
Idea World Fitness Convention Show Management 8/8/2013 Los Angeles Convention Center 28,000 nsf
Idea World Health & Fitness Association 800-999-4332 8/9/2013 Los Angeles, CA 140 Exhibitors
www.ideafi t.com
5,100 Attendees
PGA Expo Ed Several 8/20/2013 The Venetian | The Palazzo 50,000 nsf
Reed Exhibitions Senior VP 8/21/2013 Resort Hotel Casino 250 Exhibitors
www.pgaexpo.com 203-840-5932 Las Vegas, NV 5,000 Attendees
TOYS, HOBBIES & GIFTS
ASD Las Vegas Christopher McCabe 8/4/2013 Las Vegas Convention Center 725,000 nsf
Nielsen Expositions Senior VP 8/7/2013 Las Vegas, NV 2,750 Exhibitors
www.asdonline.com 646-654-7898 45,000 Attendees
© 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
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Continued on next page
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Leading August 2013 Shows Coming Up
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Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
TOYS, HOBBIES & GIFTS
Fall Alberta Gift Home Show Anita Schachter 8/18/2013 Northlands/Edmonton EXPO Centre 145,000 nsf
Canadian Gift & Tableware Association VP - Regional Shows 8/21/2013 Edmonton, AB 500 Exhibitors
www.cgta.org 416-642-1050 10,000 Attendees
Fall Montreal Gift Show/ Anita Schachter 8/25/2013 Place Bonaventure 100,000 nsf
Salon du Cadeau de Montréal VP - Regional Shows 8/28/2013 Montréal, QC 350 Exhibitors
Canadian Gift & Tableware Association 416-642-1050 8,000 Attendees
www.cgta.org
Fall Toronto Gift Show Karen Bassels 8/11/2013 International Centre Toronto/ NSF Not Supplied
Canadian Gift & Tableware Association VP, Toronto Gift Shows 8/14/2013 The Toronto Congress Centre 1,000 Exhibitors
www.cgta.org 416-642-1024 Toronto, ON 15,500 Attendees
Fort Lauderdale Gift Show Erica Davidson 8/24/2013 Greater Fort Lauderdale/ 50,000 nsf
Urban Expositions Show Director 8/27/2013 Broward County Convention Center 350 Exhibitors
www.urban-expo.com 678-285-3976 Fort Lauderdale, FL 3,500 Attendees
NY NOW ® Christian Falkenberg 8/17/2013 Jacob K. Javits Convention 545,000 nsf
(formerly New York Intl. Gift Fair ® ) Senior VP, Show Director 8/21/2013 Center/Pier 94 2,800 Exhibitors
GLM 914-421-3296 New York, NY 35,000 Attendees
www.nynow.com
Seattle Gift Show Lisa Glosson 8/17/2013 Washington State Convention Center NSF Not Supplied
Urban Expositions Show Director 8/20/2013 Seattle, WA 800 Exhibitors
www.seattlegiftshow.com 678-285-3976 10,000 Attendees
St. Louis Gift Show Larry Harris 8/11/2013 Saint Charles Convention Center 20,000 nsf
Rosehill Enterprises, Inc. President 8/12/2013 St. Charles, MO 100 Exhibitors
www.stlouisgiftshow.com 513-861-1139 2,500 Attendees
TRAVEL, HOTELS & RESTAURANTS
IncentiveWorks Robin Paisley 8/20/2013 Metro Toronto Convention Centre 47,000 nsf
Meetings + Incentive Travel General Manager 8/21/2013 Toronto, ON 725 Exhibitors
www.meetingscanada.com/incentiveworks 416-510-5141 2,500 Attendees
Louisiana Foodservice & Hospitality EXPO Sandy Riddle 8/3/2013 New Orleans Ernest N. Morial 55,000 nsf
Louisiana Restaurant Association Exhibit Sales 8/5/2013 Convention Center 325 Exhibitors
www.lra.org 504-454-2277 New Orleans, LA 12,000 Attendees
VETERINARY
CVC Kansas City Tom Brown 8/24/2013 Kansas City Convention & 47,000 nsf
Advanstar Communications Inc. Operations Manager 8/26/2013 Entertainment Facilities 275 Exhibitors
www.thecvc.com 913-871-3800 x3911 Kansas City, MO 6,500 Attendees
ExpoZoo Roselyne Lévéque 8/25/2013 Centre de foires de Sherbrooke 42,000 nsf
PIJAC Canada Events Coordinator 8/26/2013 Sherbrooke, QC 110 Exhibitors
(Pet Industry Joint Advisory Council of Canada) 800-667-7452 1,000 Attendees
www.pijaccanada.com
WATER, ENERGY & POWER
Coal-Gen Conference & Exhibition Richard G. Baker 8/14/2013 Charlotte Convention Center 47,500 nsf
PennWell Corporation Senior VP 8/16/2013 Charlotte, NC 160 Exhibitors
www.coal-gen.com 918-832-9313 1,800 Attendees
Summer NAPE Expo Traci Cook Lee 8/14/2013 George R. Brown Convention Center 67,000 nsf
(North America Prospect Expo) Show Director 8/16/2013 Houston, TX 450 Exhibitors
NAPE Expo LP 817-847-7700 7,000 Attendees
www.napeexpo.com
© 2013, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
o
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HAVE
YOU
ed?
Make sure your show is listed in TSE's Zoom Calendar so that exhibitors,
attendees, potential strategic partners and others can fi nd the data they need.
Send show info to Carri Jensen at cjensen@tradeshowexeutive.com for your FREE listing!
64 June 2013 | Trade Show Executive

PEOPLE
Hanley Wood Exhibitions
promoted TOM CINDRIC
and DANA TEAGUE to
vice presidents. Cindric
had been group director
for World of Concrete and
CONSTRUCT. He will retain
oversight of the shows and
expand his responsibilities
into the development
of strategies for brand
extensions. Prior to Hanley
Wood, he held director positions
at Advanstar Communications,
the Consumer
Electronics Association and
National Trade Productions
and was Sales Manager
for the Produce Marketing
Association. He earned his
CEM designation in 1998.
Teague previously was
group director of SURFACES
and StonExpo/Marmomacc
Americas. The 20-year
industry veteran will focus
on launch opportunities,
integrated initiatives and
international development
for the flooring sector. She
will retain P&L responsibilities
for the two flooring
shows. Reach Tom at (972)
536-6371 or tcindric@
hanleywood.com; Dana at
(972) 536-6317 or dteague@
hanleywood.com
SUSAN ORTH was named
show manager for the World
Dairy Expo. She had been
sales specialist for the event
since 2009 and replaced
John Rozum, who left the
organization. CRYSTAL
MCNETT was named trade
show & project coordinator.
She was recently assistant
editor for the newspaper
Agri-View. Reach Susan
at (608) 224-0300 or
sorth@wdexpo.com;
Crystal at (608) 224-0300
or cmcnett@wdexpo.com
Reed Travel Exhibitions
named JACQUI TIMMINS
director of the Asia-Pacific
Incentives & Meetings
(AIME) and the China
Incentive, Business Travel
& Meetings Exhibitions
(CIBTM). She replaced
Sally deSwart. Timmins
was most recently general
manager of Travelscene
American Express where
she oversaw the brand’s
conferences. She was
previously in senior event
management positions at
Stella Travel Services and
Qantas Airways. Reach
Jacqui at +61 2 9422 2500
or jacqui.timmins@
reedexhibitions.com.au
JIM SHUBIN was named
director of endemic
relations for AGENDA, the
action sports and streetwear
brand acquired by Reed
Exhibitions earlier this year.
Shubin, who had been a
marketing executive with
WeSC and RVCA apparel,
will be responsible for
maintaining relationships
with new and existing exhibitors.
AGENDA includes
three semi-annual trade
shows held in Long Beach,
New York and Las Vegas.
Reach Jim at (213) 223-5111
or jim@agendashow.com
Index to Advertisers
Baton Rouge River Center
(Baton Rouge, LA)
www.brrivercenter.com . . . . . . . . . . . . . . . . . . . . p. 57
Advantage Boston
www.advantageboston.com . . . . . . . . . . . . . . . . p. 3
John Buttine Inc.
www.buttine.com . . . . . . . . . . . . . Inside Back Cover
Choose Chicago
www.choosechicago.com . . . . . . . . . . . . . . p. 34-41
Colorado Convention Center
(Denver, CO)
www.denverconvention.com . . . . . . . . . . . . . . . p. 56
El Paso Convention Center
(El Paso, TX)
www.elpasolive.com . . . . . . . . . . . . . . . . . . . . . . p. 57
ITN International, Inc.
www.itn-international.com . . . . . . . . . . . . . . . . . p. 19
David L. Lawrence Convention
Center (Pittsburgh, PA)
www.pittsburghcc.com . . . . . . . . . . . . . . . . . . . . p. 57
Lippman Connects
www.lippmanconnects.com . . . . . . . . . . . . . . . . p. 58
Production Resource Group (PRG)
www.prg.com . . . . . . . . . . . . . . . . . . . . . . Back Cover
Rhode Island Convention
Center (Providence, RI)
www.riconvention.com . . . . . . . . . . . . . . . . . . . . p. 56
Shanghai New International
Expo Centre (SNIEC)
www.sniec.net . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 17
SMART-reg International, Inc.
www.smart-reg.com . . . . . . . . . . Inside Front Cover
SMG
www.smgworld.com . . . . . . . . . . . . . . . . . . .p. 56-57
Society of Independent
Show Organizers (SISO)
www.siso.org . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 65
Trade Show Executive's
Innovation Awards - Readers' Choice
www.tradeshowexecutive.com . . . . . . . . . pg. 11-13
Ungerboeck Systems International
www.ungerboeck.com . . . . . . . . . . . . . . . . .p. 26-33
United Service Companies
www.unitedhq.com . . . . . . . . . . . . . . . . . . . .p. 20-25
66 June 2013 | Trade Show Executive

A Personal
Invitation
When protecting your events
and your financial well being, the
decision is a matter of experience
and trust. Buttine Exhibition &
Event Insurance has more than 30
years of industry experience you
can trust.
Many of your colleagues know
the Buttine organization and have
worked with us for years!
You can trust us to provide the
right insurance you need at the
right price. We will also be your
insurance back-office; to keep
you informed, do the paperwork,
manage your risks and protect
your assets.
I invite you to contact me directly
to discuss your needs and how we
can save you money.
I and my staff look forward to
partnering with you to keep
you safe.
Sincerely,
Jack M. Buttine
President
Direct dial 212-697-1010 x21
We have been through hurricanes, civil
disturbances and 9/11 with our clients. Because
we worked with them right from the start they
were covered. No surprises. Our clients know
they can trust we have the experience and skills
to protect their events and their financial well
being. We’d like to do that for you too.
ShowDown ® Event Cancellation Insurance
ShowDown® Event Cancellation Insurance protects your
organization for financial loss due to unexpected events
such as:
Hurricanes
Earthquakes
Fires
Winter weather
Labor disputes
Rain
This insurance allows you to:
Wild Fires
Flood
Loss of Equipment
Terrorism
Damage to Venues
And More
Return funds to exhibitors
Keep estimated profits
Pay incurred expenses
Return sponsorship and seminar fees
Pay extra expenses to keep open/re-open a show
after a loss
John Buttine Inc. has been in business since 1946.
We are a 25 year IAEE member and an IAEE Preferred
Service Partner.
Email: mbr@buttine.com
Fax: 212.214.0613
Phone: 212.697.1010 ext. 22
Visit: www.buttine.com