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This resulted in the campuses reducing their electricity<br />

costs by 15 per cent. Subsequently, these savings have<br />

been used for further energy management activities.<br />

Recent wins have been both diverse and technical in<br />

nature. Examples include –<br />

• Project managing the replacement of Lord Howe<br />

Island’s $400,000 powerhouse control system for<br />

future development of energy demand requirements<br />

• Standby generation management and audit plan for<br />

18 regionally-based State Emergency Services control<br />

centres<br />

• Implementing efficiency measures at Wollongbar<br />

TAFE, which resulted in 13 per cent reduction<br />

in energy use in first six months – campus now<br />

recognised as a benchmark for others.<br />

energy answers is also assisting retail sales in<br />

increasing gross margin, by leveraging energy efficiency<br />

services when retaining and acquiring retail contracts,<br />

and is implementing a purpose-built customer<br />

relationship management system to provide the<br />

highest possible customer and supplier services.<br />

Future goals – build on relationships with retail<br />

account managers to increase customer numbers and<br />

retain existing clients. Expand into Uninterrupted Power<br />

Supply (UPS), stand-by generation and co-generation<br />

markets.<br />

Environmentally friendly hot water<br />

In conjunction with the Local Government and Shires<br />

Association (LGSA), energy answers has promoted a<br />

competitive offer for Quantum hot water heat pump<br />

systems. The systems significantly reduce water and<br />

heating costs and greenhouse gas emissions, and to<br />

date, more than 900 contracts for their installation have<br />

been secured.<br />

Unlike other solar water heating systems that rely on<br />

heat from direct sunlight, the Quantum system uses<br />

heat pump technology that recovers solar energy from<br />

the warmth in the air, so it can heat water 24 hours a<br />

day, rain, hail or shine. Each unit can produce up to<br />

2,800 litres of hot water every day and uses less than<br />

one third of the energy of conventional electric hot<br />

water systems, significantly reducing running costs.<br />

Future goals – realise the Quantum hot water<br />

product’s benefits by promoting it to more local<br />

councils, TAFE campuses and other education facilities.<br />

Electronic billing<br />

Country <strong>Energy</strong> heralded a new era in billing for<br />

business customers by launching an online electronic<br />

billing service in June 2005. The hassle-free, one-stop<br />

account management system enables customers to<br />

receive and download their account information via the<br />

web, potentially replacing paper bills.<br />

Designed initially with the needs of large business in<br />

mind – particularly those managing multiple sites – the<br />

service is quick and user-friendly. It allows customers<br />

to view and print tax invoices, download information for<br />

analysis and upload data electronically into their own<br />

financial system. Gone are the days of time-consuming<br />

administrative processes and manual data uploads.<br />

Future goals – expand service to meet growing<br />

demand in the residential market.<br />

Some things just go together<br />

Bundling of products is a selling point sought by many<br />

customers. To meet this demand, we launched a new<br />

dual-fuel campaign to promote the company as a<br />

provider of electricity, gas and LPG – attributes that add<br />

value to the Country <strong>Energy</strong> brand. The campaign plays<br />

on the idea that ‘some things just go together’, like a<br />

shoe and sock, knife and fork and gas and electricity.<br />

Positioning ourselves as a dual fuel supplier has<br />

become an important goal, with research indicating<br />

that customers prefer to deal with one supplier.<br />

We also conducted a natural gas direct mail campaign<br />

in a number of townships to increase the number of<br />

dual fuel customers.<br />

Roll out of LPG gas<br />

Our LPG customer base continues to grow and now<br />

stands at 3,600. For the year ending 30 June 2005,<br />

Country <strong>Energy</strong> had acquired 2,178 new customers.<br />

Future goals – continue to expand the LPG business.<br />

15<br />

COUNTRY ENERGY ANNUAL REPORT 2004–2005

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