Boxoffice-February.01.1960

FEBRUARY I. 

196C 

ine m&tcon. rictuA& yncLA^ 

Max Youngstein, vice-president 

of United Artists, is the 1960 

motion picture industry chairman 

for Brotherhood Week, to 

be observed February 21-28. As it 

has in the past, the industry 

will participate in the observance, 

and promote membership in the 

sponsoring body, the National 

Conference of Christians and Jews, 

through regional exhibitor and 

distributor 

campoign committees 

. Story on page 11. 

Shorter 

Clearance 

To Be Tested for 

•CUK'I 

Lliiu 

Neighborhoods 

" 

I • n J3 JO pw vmt; Notlonol fitihon $7 50 

Page 6 

NATIONAL EXECUTIVE EDITION 

Including |ht S«llo«il Nm Pifti of All CdlOoni

^ ^ 

d\ 

TOP-NOTCH 

ADVENTURE 

SUSPENSE." 

— Variety 

"Hard-hitting. Will appeal to everyone." 

"Spine-tingling suspense. 

— A(. P. Herald 

Spectacular Metrocolor. 

Profitable grosser."— Boa-o^^ 

METRO-GOLDWYN-MAYER Presents 

AN ANDREW and VIRGINIA STONE Product 

les 

"Audience will sit on edge of their seats. 

Masterful." — .M. 

P. Exhibitor 

"Superb! Realistic! Fine dramatic entertainment."— 

F//« Daily 

"Smashing story, swiftly told."— /\t. 

p. Daily 

"One of most spectacular ever filmed." 

— Wollyuood Rtporltr 

"Will probably not be surpassed as pure 

excitement for months." —Varitty (Daily) 

starring 

ROBERT SMDOROMMALOrt

I 

I 

5i/e;?i 

îlme, 

ATic 

NT 

4804 ^LY 

Rd rH£ 

'N£Ff, 

^Rou< 

BIG BOX-OFFICE LAUNCHING! 

WATCH SUSPENSEFUL SHOWMANSHIP IN FIRST 

ENGAGEMENTS! (Feb. 18th) San Francisco, St. Louis, 

Buffalo, Columbus, Toledo, Fresno, Norfolk, Richmond, 

Sacramento, Stockton, San Jose. (Feb. 19th) Charlotte. 

Los Angeles saturation bookings 

start Feb. 24th. Texas saturations 

Feb.25th. More to come! 

'j^%. 

Wntten and Difecled by ANDREW L. STONE

this man^ 

is 

getting 

on film 

three 

of the 

greatest 

performances 

ever given 

in 

a 

powerful 

dramatic 

story of 

the making 

of the 

New South... 

£^^Pa. 'ê 

for 

MONTGOMERY 

Clift 

LEE 

Remigk 

JO 

VAN Fleet 

v 

-M. 

'.'I-'/ 

/a 0/7? 

20^/,/

WOmlivard 

EqLtipmer>t 

7i(^ o^t^^??2(>&on71ictt4^ /n^ 

THE NATIONAL FILM WEEKLY 

Published In Nine Sectional Editions 

BEN SHLYEN 

H Editor-in-Chief and Publisher 

.DONALD M. MERSEREAU, Associate 

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>FEBRUARY 1, 1960 

Vol. 76 No. 15 

A PRACTICAL PLAN 

CÂIiL^ this week wc received ;i 

letter froiii Mrs. M. I>. MeWaters. wlio is employed 

by the industry in Charlotte, N. C, that 

touches on a subject in uliich we have from 

time to time evinced considerable interest— 

NATIONAL MOTION PICTURE WEEK. Vi/: 

"I am employed in the motion picture industry 

and, naliirally, / nm alitays tnlkinp^ ahoiil movies 

to my jrieiids and relatives. I have been asked 

why the industry did not have a 'Movie Week' 

or 'Movie Month' proclaimed. I did not have 

the answer. If you know a reason or reasons 

why there isn't one, I would appreciate it ver\ 

much if you would let me know." 

The italics are ours. Just four weeks ago. we 

reiterated a pet theory that "if each industry 

employe would boost a picture to just one person 

a day, the cumulative effect would brinji 

startlingly good results." It is gratifying to note 

that Mrs. MeWaters is at least one employe who 

is doing this. We hope that one day soon the 

rest of the 2.50,000 persons engaged in this 

business will emulate her example. 

It is purely coincidence, but we were again 

thinking about a National Motion Picture Week, 

vvliich thought, this time, was spurred by the 

forthcoming Academy Awards telecast, scheduled 

for the evening of April 4. We wondered 

why that event could not serve as the kick-off 

to an entire week that would carrv the gospel 

of the motion picture and its institution into 

every nook and cranny of the country. Thus, 

there might come the answer to the question 

which so many in the industry have been asking, 

"Why don't we do some plugging for our 

product on the Academy Awards telecast?" 

The reasons given for not doing this have 

to do with labor and talent guild rules and 

regulations, and the feeling that this would smack 

of commercialism which would detract 

from tinstrict 

goodwill value of the Awards presentations. 

However, another approach that merits c" 

sideration is the suggestion made by some leading 

exhibitors that the industry purchase an ad 

ditional .'50 minutes of television time, iinme 

alely following the Awards program, whi 

would be devoted to the publicizing of forthcoming 

film product. 

While this does seem feasible and wilhin the 

borders of what the finicky might approve, because 

it would not. actually, be a i)arl of the 

Awards telecast, the matter of costs is a cause 

for pause. Thus, that half-hour might prove out 

of reach for those of the industry who. for a 

third year, are paying the freight—a responsiiiility 

which they might find more tenable, if 

some direct commercial value would attach to 

the Awards project. If they decline and there 

are not enough others who would underwrite 

this fiutlav. then another course of action is in 

order that might, as well, or even better serve 

the industry at large. We say "better," because 

the thought we have in mind would carry beyond 

the "one big night" which can (piickly be 

forg(j|li'ii. Or. I(j pill it another way. there 

iiiiglit be loo tnu(-h to aitsorb in one evening 

iind to be remembered— if, to the 'JO minutes of 

glamour and glitter, there would be addt^d another 

30 minutes of pictorial delineation and 

dissertation. 

The industr\"s celebration or observance of 

National Motion Picture Week, for the six days 

following the Awards event, would, this year, be 

the week of April HO. This would provide the 

industry with good cause—and largely at little 

or no expense—to do a thoroughgoing job of 

picture-plugging as well as institutional selling. 

It could be made a gala occasion, providing the 

\ehi(-lc for everybody to get in the act. including 

each of the industry's 2r>i).(HH) employes. 

E,xhibitors could utilize their theatre screens, 

their lobbies and fronts in spreading the word 

of current and upcoming pictures; they could 

(iilist the cooperation of their newspapers a i 

other communications media; they could addrc 

civic and service groups, schools, fhurrbes and 

other institutions. They would, thus be making 

good use of the fine material that is available 

from the Motion Picture Ass'n of America and 

I he (Council of Motion Picture Organizations. 

There would be no need for hesitancy over 

"commercialization " through the mentioning of 

piclures and their star.s— and the attributes of 

theatres. specificalU or in general. This would 

be a national event, with roots set deep at the 

local 

level. 

Some of the personal appearance tours that 

are in prospect might l)e timed for National 

Motion Picture Week. Here, glamour and glitter— 

IN PERSON—ALIVE would be a magnetic 

attraction. Here, the studios and distributors 

would serve most helpfully. Special attention 

to bookings during that week would be 

ideal as a means for keeping up the enthusiastic 

public interest in motion pittures that the 

Academy Awards e\ent was designed to engender. 

And. of course, trailers or special reels on 

forthcoming |)roduct should be wideh. and 

w isely. used. These are i)Ut a few random 

thoughts, to which the industry's capable promotion 

minds can add materially. 

Tieing National Motion Picture Week in with 

the Atademy .-Xwards telecast currently seems 

a "natural " for another reason. The latter marks 

the ending of the MPAA's "1960—The Big 

Year of Motion Pictures" campaign. That 

should be carried forward, at least for another 

week, laving a groundwork for allaying that socalled 

"orphan period" of .April through June. 

But. whether in the spring or in the fall, whether 

tied in with the Academy Awards or as a separate 

project, the inilustry should have a .National 

Movie Week as an annual event, and take 

full advantage of all it affords for the improvement 

of public relations—and building business. 

\Je.uxj 

/MJLii^y^

SHORTER CLEARANCE 

FOR NEIGHBORHOODS IN 

Group of Majors Agree 

To Try 14-Days After 

Downtown Policy 

NEW YORK—The lonR-dcbatcd question 

as to the advisability of substantially 

cuttinK clearance time between downtown 

first runs and neiKhborhood and suburban-run 

theatres is to be tested by a Rrouj) 

of major film distributors. 

PROPOSAL BY BKN MARCUS 

Ben Marcus. Wisconsin circuit operator 

and Allied States Ass'n leader, and 

stronK advocate of shorter clearance, revealed 

this week that some of the major 

companies have agreed to lest the effects 

of a reduction in clearance from 28 days 

to 14 days in a few situations. 

The highly successful BadKer operator 

contends that 28 days is too long a time 

between first and second run. 

"There Is Rold in the neighborhood theatres." 

Marcus said, "and distributors are 

beginninK to realize It. Nobody will get 

hurl by shorter clearances. A picture 

staying in the can for 28 days after a 

first-run engagement Is doing nobody any 

good." 

At the national Allied convention in 

Miami Beach In December, Marcus predicted 

that the day of the 28-day clearance 

would come to an end In the near 

future. 

Shorter clearances will get more people 

oul of their homes to go to their neighborhood 

theatres while a picture which recently 

played in a downtown hou.se is still 

fresh in their minds. Marcus asserted. 

There could be no legal complications, he 

added. 

Marcus Is not alone In his fight to get a 

reduction In clearance patterns. 

A request for a shorter wailing period 

for Boston area neighborhoods and suburban 

houses went into conciliation last 

week, as a new pattern in handling a 

conciliation problem was introduced. 

BOSTON ALSO SEEKS REDITTION 

In a move to solve a problem which 

affects a group of theatres rather than an 

Individual situation, executives of circuits 

operating in the Boston metropolitan area 

as well as independents operating individual 

operations met with United Artist.^ 

homeoffice executives Milton E. Cohen and 

Gene Tunick and branch manager Harry 

Segal In an effort to establish a newclearance 

procedure. 

The conciliation meeting was requested 

by four circuits, but all Boston subrun 

houses were represented at the session including 

those from American Theatres 

Corp., Middlesex Amu.sement Co.. Affiliated 

Theatres Corp., Stanley Warner Theatres, 

Smith Management Co., Interstate 

Theatre Corp. and B&Q Associates. 

Subsequent-run theatres in the Boston 

area now play 21 days after downtown 

houses, and circuit executives want this 

moved up. Some asked that they get pic- 

ACE Calls 

PERIOD 

Exhibitors 

To Top Policy Session 

NEW YORK — The 100 or more exhibitors 

who attended the founding meeting 

of the American Congress of Exhibitors 

at the invitation of Spyros Skouras in November 

1958. will be asked to come back 

to New York in February for another overall 

session. It was learned at the weekend. 

The founding meeting was held in the 

20th Century-Fox home office screening 

room. Whether the session this month 

will be held in the same place has not been 

determined. 

The purpose of the expanded meeting 

will be to explore further activities of ACE 

and to determine new policies if necessary. 

The executive committee of ACE, 

which had tentatively .set a February meeting 

of its own group, is expected to meet 

.separately and with the full panel of exhibitors 

from all parts of the country on 

the day to be determined. At the original 

.session, exhibition was represented from 

practically every trade territory from coast 

turcs immediately after the downlown 

date, .several suggested that a .seven or 14- 

day clearance be established, but with the 

clearance period to t>egin with the opening 

downtown date and the picture going into 

.second run whether the picture was beinn 

held downtown or not. All circuit and 

sub.sequent-run independents were united, 

however, in declaring that 21 days was 

unfair and an antiquated practice In view 

of the long holdovers. 

The UA officials .said they would make a 

decision on the request soon, following 

conferences with other executives in their 

organization. 

A check of sales managers by Boxoffice 

revealed that some sales chiefs were ex- 

Dropping Set Ad Budget 

Pays Off for His Circuit 

Miluaukcf — ll

One Awards Category 

Open to Newsreels 

NEW YORK—Newsreel companies can 

compete for Oscars in a short documentary 

award category but not as newsreels, 

they have been notified again by the 

Academy of Motion Picture Arts & Sciences 

through the Motion Picture Ass'n of 

America. The decision was reached by 

the board of governors last December and 

has remained unchanged despite efforts to 

that end. The Academy took the position 

that since there are only three newsreels, 

sufficient competition would be lacking. 

Promotion of the Academy Awards is 

well under way, according to Silas F. 

Seadler, chairman of the MPAA Advertising 

and Publicity Directors Committee, 

and Harry McWilliams, coordinator of the 

promotion. The coast now has theatre 

trailer copy which was prepared here and 

exhibitor organizations have alerted their 

members to the program. 

Roger H. Lewis, advertising-publicity 

representative of the coordinating group, 

went to Hollywood for meetings with the 

Academy committee there. Several meetings 

have been held with representatives 

of the Eastman Kodak Co., an additional 

sponsor of the event this year. A major 

promotion campaign, it is expected, will be 

developed by Eastman to tie in at the local 

level with exhibitors. 

Theatres Gain 2,333,000 

Patrons a Week in 1959 

New Company to Offer 14; 

Leo Samuels Sales Chief 

NEW YORK—A program of 14 pictures 

for 1960-61 is planned by the newly 

formed Releasing 

Leo 

Samuels 

Corp. of Independent 

Producers which will 

operate under the 

corporate name of 

R.C.I.P., Inc. Joseph 

Satinsky, long identified 

with summer 

theatres, is president 

and Leo Samuels, 

former president of 

Buena Vista, is general 

sales manager. 

Satinsky said the 

productions would be 

in the moderate budget category, each 

picture costing in the neighborhood of 

$100,000, with the stress on strong story 

material and action. The company has 

two pictures in release, "Virgin Sacrifice" 

and "Gangster Story," and has acquired 

two films from Italy, namely, "Captain 

Phantom" and "Violent Patriot," the latter 

starring Vittorio Gassman. Four other 

pictures will go into production within the 

next 90 days, Satinsky said. The films 

will be made in Chicago, Boston. Vermont 

and Panama. 

The company now has offices in New 

York, Philadelphia, Los Angeles and San 

Francisco. Satinsky and Samuels left at 

the weekend for the southeast and southwest 

to confer with circuit executives and 

to look over possible office sites. Satinsky 

said the company would have six or seven 

new offices shortly. R.C.I.P. also plans 

to serve as sales representatives for producers 

releasing through major companies 

and will acquire independent product.

and 

Mirisch's 

Bert 

' 

UA Blockbusters Pace 

At 2 a Month in 1960 

William J. Ileineman (CJ, UA's vice-president, had David Wallerstein, 

(second from left), president of Balaban & Katz. as his Kuest at the company's 

sales meetine in Chicago. With them are James R. Velde. {L to R(, vice-president 

in charge of domestic sales; Milton E. Cohen, eastern and Canadian division 

manaser; and Harry Goldman. Chicaco branch manager. 

CHICAGO—United Artists will release 

between 36 and 42 pictures this year, including 

24 double "A" productions at an 

average rate of two a month. William J. 

Heineman. vice-president, announced at a 

meeting of district and division managers 

here this week. 

He also reported that a total of 30 major 

projects are now in production or active 

preparation for filming, and that product 

in release, in editing stages or preparation 

represents a total investment of $125,000 - 

000. 

Turning to some of the major pictures 

due from the company. Heineman predicted 

that John Waynes "The Alamo." 

produced at a cost of approximately $12,- 

000.000, will become one of the highest 

grossing pictures in history. In its first 

engagement, it will be released in Todd-AO 

on a two-a-day roadshow basis. 

Major pictures now in release are "On 

' 

the Beach "Solomon and Sheba 

and these will be followed by Hecht-Hill- 

Lancaster's "The Unforgiven," Jurow- 

Shephcrd-Pennebalcers "The Fugitive 

Kind," Cagney-Montgomery's "The Gallant 

Hours." DRM-Cine-Worlds "The 

Nightfightcrs." Stanley Kramer's "Inherit 

the Wind" and Otto Preminger's "Exodus." 

Others on the list include: Harold 

Hecht's "A Matter of Conviction." Jean 

Ncgulesco's "Apple Pie Bed." Lancaster- 

Brooks' "Elmer Gantry," Stanley Kramer's 

"Invitation to a Gunfighter." Edward 

Small's "Jack the Giant Killer." Longridge 

Enterprises' "Studs Lonigan." Hecht-Hill- 

Lancaster's "Summer of the 17th Doll," 

Mirisch 

" 

Co.'s "The Apartment. Gordon's 

"The Boy and the Pirates." Filmar 

Production's "The Last Days of Pompeii." 

Mirisch-Alpha's "The Magnificent Seven," 

Marilyn Monroe in Seven Arts' "The Misfits 

and H. M. Films' "Tunes " of Glory." 

Major pictures now in active preparation 

for 1961 include Otto Preminger's "Advise 

" 

and Consent, "Battle," Plato 

Skouras' "California Street," Mirisch's 

"By Love Possessed." Anatole Litvak's 

"Time on Her Hands," Harold Hecht's 

"Plight From Ashiya." Saville-Small's 

"Greengage Summer," Highland-Mirisch's 

"Hawaii," Pennebaker's "Paris Blues," 

Mirisch's "One. Two. Three." Anthony 

Mann's "Ripe Fruit" and Mirisch-Wyler's 

"Roman Candle." 

Also. Mirisch-Wise's "West Side Story," 

Mirisch's "Two for the Seesaw," Hecht- 

Hill-Lancaster's "The Way West." Fred 

Coe's "The Miracle Worker," Robert Rossen's 

"The Hustler." Mirisch-Wise's "The 

Haunting of Hill Hou.se. " Alciona's "The 

Gladiators," Anthony Mann's "The Ceremony," 

Anatole Litvak's "The Capri 

Story," Harold Hecht's "Taras Bulba." 

Mirisch - Alpha's "633 Squadron" and 

"Short Weekend." to be directed by David 

Miller. 

Loews, Inc. May Be Changed 

To Metro-Goldwyn-Mayer, Inc. 

New Vork— .Stockholders of Loew's 

Inc.. will be asked to vote on a 

proposed amendment which would 

change the corporate name of the 

company to .Metro-Goldwyn-Mayer. 

Inc. The action will be taken on 

February 25 when the annual meeting 

will be held in I-oew's .State Theatre 

here. 

The board of directors has been 

considering this move for several years 

because the company's product has 

been distributed and sold under the 

name of .'\Ietro-Goldwyn-Mayer or 

MGM and is known generally under 

those names. 

The shareholders also will be asked 

to consider and act upon a proposal of 

two stockholders. Lewis and John Gilbert, 

to provide cumulative voting in 

the election of directors. This means 

that each stockholder would be entitled 

to as many votes as shall equal 

the number of shares he owns, multiplied 

by the number of directors to be 

elected. The management is opposed 

Ici tile proposal. 

Sana and Schuyler Named 

TOA Committee Chairmen 

NEW YORK— E. LaMar Sarra. officer of 

Florida State Theatres, has been named 

State and Local Legislative Committee 

chairman of Theatre Owners of America 

by Albert M. Pickus. president, and John 

B. Schuyler of Delft Theatres of Wisconsin 

and an assistant to the TOA president has 

been renamed chairman of the Theatre 

Equipment Committee. 

Members of the Sarra committee are 

Robert E. Bryant of Rock Hill. S. C: 

James H. Harrison. Wilby-Kincey Service 

Corp.. Atlanta: Mrs. Hulda McGinn. 

Northern California Theatre Owners 

Assn: C. E. Cook. Maryville. Mo., and 

Robert E. Hosse, Crescent Amusement of 

Nashville. 

Members of the Schuyler committee are 

Nick Schermerhorn. Walter Reade. Inc.. 

theatre operations vice-president. Oakhurst. 

N. J., and Arch Trebow, equipment 

chief of Balaban & Katz, Chicago. 

Van Myers, head of the catering and 

concessions departments of Wometco 

Enterprises, remains as chairman of the 

Concessions Committee, and Horace Denning. 

Jacksonville drive-in circuit executive, 

heads the drivc-in committee. 

Other members of the Concessions Committee 

are Edwin Gage of Walter Reade, 

Inc.. Oakhurst. N. J.: James C. Hoover. 

Martin Theatres. Columbus. Ga.: Spiro 

Papas, Alliance Theatres, Chicago: Edward 

Redstone, Northeast Drive-ins, Boston: 

Harold Chesler, Theatre Candy Distributing 

Co.. Salt Lake City, and Abe 

Bloom. Balaban & Katz. Chicago. 

Other members of the Drive-In Committee 

are Jack Braunagel. Jay D. Bee Amu.semcnt 

Co.. North Little Rock: Albert Forman. 

United Theatres. Portland. Ore.: Sam 

L. Gillette, drive-in exhibitor. Salt Lake 

City: Philip Smith. Smith Management 

Co.. Boston: Carl Patrick. Martin Theatres. 

Columbus. Ga.. and Dwight Spracher, 

drive-in executive of Seattle. 

Pickus also announced the appointments 

of Irving M. Levin. San Francisco exhibitor 

and director of the San Francisco International 

Film Festival, as chairman of 

the Foreign Film Committee, and M. Spencer 

Leve. vice-president of National Theatres 

Amusement Corp. of Los Angeles, as 

chairman of the Star of the Year and New 

Faces Committee. 

Members of the Levin committee are 

Walter Reade jr., and Marvin Goldman 

of Washington, D. C. president of K-B 

Theatres. Members of the Leve committee 

are Arthur H. Lockwood. president of 

Lock wood & Gordon Theatres. Boston: 

John Schuyler, president of Delft Theatres, 

Butler, Wis.: John Stembler. president of 

the Georgia Theatre Co., Atlanta: E. D. 

Martin, president of Martin Theatres. Columbus. 

Ga.: George G. Kerasotes. president 

of Kerasotes Theatres, Springfield, 

111.: Sidney Markley, vice-president of 

American Broadcasting-Paramount Theatres: 

Roy Cooper, general manager of West 

Side-Valley Theatres. San Francisco, and 

John Rowley, president of Rowley United. 

The Leve committee represents a combination 

of the TOA Star of the Year Committee, 

charged with recommending an actor 

or actress to be honored at its annual 

convention, and the New Paces Committee, 

which advises with the president on steps 

exhibitors can take to aid the development 

of new screen personalities. 

8 BOXOFTICE February 1. 1960

— 

Studio Sale Helps Boost 

U-l Net to $4,698453 

NEW YORK—Universal Pictures has reported 

a consolidated net profit for the 

year ended October 

31 last of $4,698,453. 

It includes a special 

credit from the profit 

on the sale of studio 

properties of $3,667,- 

387 net of federal 

taxes. The profit 

from operations 

amounted to $1,031.- 

066. Earnings per 

share were $5.02. of 

which 95 cents per 

MUton Rackmil 

share was from operations 

on 899,790 

shares of common stock outstanding. 

For the preceding year there was a consolidated 

net loss of $1,220,340 after a 

federal income tax refund of $2,045,000 

but before $799,715 of special writeoff of 

studio overhead and story properties. The 

loss before special writeoff was $1.53 a 

share on 927,254 shares of common. 

In his annual report to stockholders, 

setting March 9 for the annual meeting 

at the home office, Milton Rackmil, president, 

estimated that the first quarter of 

the new fiscal year will show a substantial 

profit over the first quarter of 1959 and 

said there was every indication that 1960 

will be a profitable year. 

Lack of Sufficient 

Requests 

Stalled Special Allied Meet 

New York \t least five units must 

request a special mpctinK of the board 

of directors before a president of Allied 

States Ass'n is required to call 

such a session, unless he wishes to do 

so on his own. 

For that reason, it is reported, Al 

Myrick has not bowed to the request 

of Allied Theatre Owners of New Jersey 

for a speeial board meeting to be 

held before February 6. Apparently, 

Myriek did not receive the necessary 

number of requests and is reluctant to 

call a nieetine prior to the regular 

board session which will be held 

around April 1. 

New Jersey .Allied had sought to 

clarify national .Xllied's future policies 

at a special meetins; as a result of the 

factional clash of the directors at the 

Miami Beach convention. Subsequent 

to the New Jersey unit's request, two 

.Allied units withdrew from the parent 

organization, those in \Vest«-n 

Pennsylvania and New England. 

Whether the New Jersey unit will 

take similar action may be determined 

on February 9 when a membership 

meeting will be held in its New York 

headquarters. Indications are, however, 

that the unit will bypass any move toward 

withdrawal until the national 

board holds its meeting. 

Rackmil said that in line with the new 

policy of independently produced films, a 

number of commitments had been closed 

and that several films made under such arrangements 

had "fulfilled the company's 

fondest anticipations as to their boxoffice 

values." 

The annual meeting will elect eight directors. 

The management slate consists of 

N. J. Blumberg, Preston Davis, Albert A. 

Garthwaitc. John J. O'Connor. Budd Rogers. 

Harold L. Thorp, J. Samuel Vallance 

and Rackmil. 

'North by Northwest' Prize 

Winners Named by MGM 

NEW YORK—MGM has reported the 

winners of its "best campaigns by theatre 

managers" in the "North by Northwest" 

contest which closed December 31. A total 

of $2,300 in prizes was awarded ten winners. 

The judges were tradepaper personnel. 

The contest was broken down into two 

.segments. 

In the large situation .segment, Edward 

Brunner of Locw's Valencia Theatre here 

won the top prize of $500. The second prize 

of $300 went to W. T. Hastings of the RKO 

Orpheum. Denver; the $200 third prize to 

Zeva Yovan of Loew's Palace. Memphis: 

the fourth of $100 to Joseph McCoy of 

Loew's Kameo, Brooklyn, and the final 

award of $50 to Fred Kunkel of the Penn, 

Pittsburgh. 

The small situation first prize of $500 

was won by Keith A. Hendee of the Gateway. 

Fort Lauderdale, Fla.; the second 

of $300 by Edward Leigh of the Capitol, 

Moncton. N. B., Canada: the third of $200 

by Reeves Addington of the Dallas, Fordyce. 

Ark.; the fourth of $100 by M. E. 

Shively of the Ritz. Clearfield, Pa., and 

the fifth of $50 by Cliff Knoll of the State, 

Sioux Falls. S. D. 

An identical contest offering the same 

cash prizes Is being sponsored by MGM 

on "Never So Few," now in relea.se. It will 

close May 31. 

England Ends Restriction 

On U. S. Film Earnings 

NEW YORK—All British restriction on 

the earnings of American films have ended. 

The British Board of Trade announced in 

Parliament Thursday i28i the termination 

of the Anglo-American film pact in 

effect since April 1950. 

The action had been forecast for some 

time due to improvement in the British 

economy. 

Eric Johnston. MPAA president, hailed 

the action. He said he hoped it would herald 

a general freeing of restrictions 

throughout the world. He said he was certain 

past cordial relationships would continue 

in the futui'e. 

Ellis G. Arnall. president of the Independent 

Film Producers Export Ass'n, a 

party to the original agreement, echoed 

Johnston's words. 

Allied Hails a Film Consultant; 

It's UA's Wise or Solomon 

WASHINGTON — United Artists 

demonstrated the wisdom of a "Solomon" 

in reevaulating its sales policy 

on "Solomon and Sheba" and releasing 

it for continuous nonhard-ticket showings, 

the Emergency Defense Committee 

of Allied States Ass'n declared in 

a bulletin sent to members this week. 

The bulletin titled "Solomon Invades 

United Artists" points to the advantages 

this shift in policy has meant 

to both UA and exhibitors. 

"In Detroit, where the picture is 

playing on a continuous nonhardticket 

basis, it is breaking three-yearold 

house records in the United Artists 

Theatre. Admission prices are $1.65 

top whereas hard- ticket prices have 

been $2.50 and $3.00. The return on 

the $1.65 top is far greater than the 

return on the old hard-ticket setup. 

"A bit more of Solomon's wisdom is 

showing in that United Artists is 

breaking the picture in 35mm and will 

have 35mm prints available so that the 

picture can get out of the way of the 

many Biblical pictures coming onto 

the market." 

Facetiously. Allied suggests that UA 

"keep Solomon on as adviser for. in his 

wisdom, he knows the danger of overpricing 

a picture at the boxoffice, and. 

it appears, has warned his associates 

of the boxoffice spoilage that will occur 

if the picture doesn't flow on down 

to market. 

"We believe some of the other companies 

might well use Solomon as an 

adviser for he would quickly point out 

the millions of dollars lost through exclusive 

runs, hard-ticket sales, and 

withholding the picture from the general 

pubUc until old and stale." 

Expect 'Ben-Hur' to Recoup 

Investment Within Year 

HOLLYWOOD With a gross of between 

$25,000,000 and $30,000,000 expected 

for 1960 alone. Loew's. Inc.. this week 

would return its 

predicted that "Ben-Hur 

" 

initial investment within a year after its 

premiere. The optimistic appi-aisal was 

made after checking weekly grosses in the 

hard-ticket situations the film is now playing, 

where figures were said to be even better 

than executives had dared hope. 

The picture grossed more than $1,000.- 

000 in 11 playdatcs between its Novemlx-r 

16 opening in New York and January 3. 

and then grossed an equal amount in half 

that time as the number of dates increased. 

Estimates now are that the picture will 

gross a million dollars every two weeks, and 

moving to a million every t

Industry to Promote 

Brotherhood Week 

NEW YORK—Under the leadership of 

Max E. Youngstein, vice-president of United 

Artists, the amusement industry will 

promote the aims of Brotherhood Week 

through the medium of the motion pictui-e 

screen, television, radio and the legitimate 

theatre. This year the annual observance 

will be held from February 21 through 

February 28. 

Plans for Brotherhood Week, which Is 

sponsored by the National Conference of 

Christians and Jews, will be outlined at a 

luncheon meeting of the amusement division 

in the Hotel Astor on February 4. 

Youngstein will preside and the details 

will be blueprinted by Dr. Lewis Webster 

Jones, president of the National Conference. 

Youngstein also is a member of 

the National Brotherhood Week committee, 

of which Cornelia Otis Skinner is 

chairman. 

President Eisenhower is honorary chairman 

of the Brotherhood Week campaign. 

The interfaith event is a program of education 

for democracy which seeks to reaffirm 

and strengthen America's principles 

of religious and racial tolerance. 

Since 1945, Brotherhood Week has become 

an event closely identified with the 

entertaimiient industry. Under Youngstein's 

direction, wide use will be made 

of motion picture trailers, posters and 

valances. Brochures will be distributed 

on behalf of the project and a concerted 

membership and fund-raising drive also 

will be undertaken. 

A chairman of the exhibitors' participation 

in the di-ive has not been appointed as 

yet, but the selection is expected to be announced 

shortly. 

RKO Reissue Experiment 

Again Proves a Success 

NEW YORK—RKO Theatres has repeated 

its successful programming experiment 

of December 21, 22 last when 56 top 

reissues were presented simultaneously on 

28 double-feature programs at its neighborhood 

theatre. Each theatre presented 

an entirely different combination of the 

pictures. 

The second presentation occurred Monday 

and Tuesday (25, 26 > when newspaper 

directory advertising announced that "as a 

result of your letters, phone calls and 

wonderful comments asking us to do it 

again, we're delighted to present another 

fine selection of outstanding films—54 

motion pictures carefully planned to make 

27 double feature shows at RKO Theatres." 

The idea was originated by Harry Mandel, 

vice-president. The original presentation 

was successful despite snowy weather. 

Mandel said then it would be tested again. 

The latest presentation was aided by good 

weather and ruled highly successful, 

though boxoffice statistics weren't immediately 

available. 

Paramount Votes Dividend 

NEW YORK—The Paramount board 

January 22 voted a quarterly dividend of 

50 cents a share on the common stock, 

payable March 11 to stockholders of record 

February 25. 

Ohio Manager Is 

Winner 

In NSS Trailer Contest 

National judges and officials 

of National Screen Service Corp. are shown as 

winners of the NSS "Once-in-a-Lifetime Tribute to Trailers" contest were selected. 

In the photo at left are Ben Marcus (L) a member of the COMPO triumvirate, 

and Herman Robbins, NSS president, while in the photo at the right Burton 

Robbins, NSS vice-president, is flanked by Si Seadler (L), MGM advertising 

director and chairman of the MPAA advertising and publicity directors committee, 

and Albert Pickus, president of Theatre Owners of America. 

NEW YORK—First prize of $1,000 in 

cash in the "Once-in-a-Lifetime Tribute to 

Trailers" contest has 

been awarded to Carl 

Rogers, manager of 

Loew's Theatre, Dayton, 

Ohio, according 

to Herman Robbins, 

president of National 

Screen Service. There 

were five major prize 

winners and ten honorable 

mention 

awards for a total of 

$4,000 in prize money. 

Carl Rogers 

The contest was 

held in conjunction 

with National Screen Service's 40th anniversary 

celebration and drew an unprecedented 

response for a contest of its 

kind. More than 1,000 entries were received 

from all sections of the country, 

The five major winners are located in 

widely scattered areas of the country. 

The judges were Al Pickus, president of 

Theatre Owners of America: Ben Marcus, 

National Allied member of the triumvirate 

of the Council of Motion Picture Organizations, 

and Silas F. Seadler, MGM advertising 

executive and present chairman of 

the Advertising and Publicity Directors 

Committee of the Motion Picture Ass'n of 

America. 

The second prize of $800 was won by 

Mrs. Ann De Ragon. manager of the 

Strand in Plainfield, N. J.; the third of 

$600 by George R. Brown, manager of 

the Norshor, Duluth: the fourth of $400 

by Murt F. Makins, manager of the Admiral, 

Bremerton. Wash., and the fifth of 

$200 by Ed Parmer, manager of the Ayers 

Drive-In in Corpus Christi. 

Honorable awards had not been mentioned 

previously. They were decided on 

in recognition of the efforts expended in 

showmanship campaigns of exhibitors and 

theatre managers highlighting the importance 

of the trailer to the theatre operation. 

Each was for $100. They were won 

by the following: 

Max Cooper, Cove Theatre, Glen Cove. 

N. Y; Bill Trambukis, Loew's, Providence, 

R. I.: Milt Harmon, Palace, Milwaukee: 

Robert Kessler, Penn, Philadelphia: William 

C. With. Palace. Albany, N. Y.: Donald 

Baker, Loew's 170th St., Miami Beach: 

Gene Spaugh, James, Newport News. 'Va.: 

Allen Hatoff, Harbor, Brooklyn, N. Y.: Bob 

Carney, Loew's Poll, Waterbury, Conn., 

and Paul W. Wenzel, Port, Newburyport, 

Mass. 

Samuel Bronston Decides 

On 'King of Kings' Title 

HOLLYWOOD—"King of Kings" is the 

finally settled upon by Samuel Bron- 

title 

ston for his upcoming production planned 

to start March 1 in Madrid. The title became 

available via its absence from the 

MPAA Title Registration Bureau listings, 

an apparent oversight in the C. B. DeMille 

office. Originally, it was filmed by De- 

Mille in 1927 and is still seen in special 

showings across the country. 

The story is that of Christ and Bronston 

has been preparing it for some time, originally 

with John Farrow under Farrow's 

title, "Son of Man." When they split up it 

was called "The Sword and the Cross." 

Philip Yordan is rewriting Farrow's original 

screenplay now aiming it for an unknown 

actor to play the Christus. His face would 

never be seen, though he would be surrounded 

by established performers in vignette 

roles. 

'Anne Frank' Receives Award 

NEW YORK—20th Century-Fox's "The 

" 

Diary of Anne Prank received the highest 

award of the Catholic Central Orientation 

of Cinematography of Cuba recently, and 

the award was made by the Papal Annuncio 

Mons, Centoz, representing the Pope. 

BOXOmCE :: February 1, 1960 11

As Part of Variety Week Observonce 

A Humanitarian Story 

Being Told to World 

MINNEAPOLIS—At the University of 

Minnesota last week, a special Regents' 

Award and the Regents' gold medal were 

presented to the Variety Club of the Northwest 

for its contributions to the building 

and development of the Variety Club Heart 

Hospital on the university campus—a truly 

magnificent institution which in ten years 

has become world-famous for its work in 

heart surgery and research. 

In turn, the club handed Ray Amberg. 

director of hospitals at the university, a 

check for $69,000. one of many the barkers 

have presented to the university over 

the last decade—$25,000 to be earmarked 

for the charity patient care fund and the 

remainder for the building fund which is 

to add a fifth floor to the hospital. 

Earlier in the month, on the grounds of 

the Variety Club Children's hospital in 

Miami. Dr. Justin M. Andrews, director of 

the National Institute of Allergy and Infectious 

Diseases, paid tribute to the role 

Variety is playing in medical research as 

the Miamians dedicated their newest project—the 

Variety Children's Research 

Foundation Laboratory. It is a $250,000 

building in which to carry on research in 

every disease affecting children, with a 

concentration on tropical diseases—and 

the Miami barkers have pledged themselves 

to raise $100,000 a year to keep the laboratory 

going. 

And. not many months before, the Variety 

Club of Illinois dedicated a $750,000 

research center at LaRabida Jackson Park 

Sanitarium for treatment of rheumatic 

fever and rheumatic heart disease for children. 

Less than 30 days before. Washington. 

D. C. barkers dedicated a research center 

for their Children's Hospital, to which 

they will contribute $200,000 annually for 

research in cancer, leukemia and cerebral 

palsy. 

The stories of the Minnesota. Miami and 

Washington Variety groups are not unlike 

those of 34 other tents across the United 

States and stretching to London and Dublin, 

whose achievements in the field of 

humanitarian projects is perhaps unmatched 

in the world. The 10.000 barkers 

have filled the cities in which they opcrate 

with children's hospitals, clinics, orphanages, 

health camps and foundling 

homes and laboratories for research in 

such diseases as cancer, polio, palsy, rheumatic 

fever and others which strike hard 

at children. 

To support these programs, they raise 

more than $3,000,000 a year—year after 

year—and carry on an endless flow of 

imaginative and effective money-raising 

campaigns. This week, as part of their 

observance of Variety Week 'February 

8-141. Variety barkers are bringing their 

stories of contributions and achievements 

to the world through press, radio and television. 

For, as these stories reach nonindustry 

individuals and organizations, the 

stature of show business in their various 

communities not only reaches new levels, 

but new patrons of the humanitarian projects 

are recruited. 

Raising upwards of $3,000,000 a year 

takes a lot of planning, ingenuity and hard 

work—and Variety's barkers have come up 

with an endless chain of showmanship 

ideas to meet their annual pledges. In At- 

Giivcrnors i>f states where Variel.N ItiiU .iie located have offieiall.v proclaimed 

the week of February 8-14 as Variety Week. In the phnto above Governor 

Buford dlincton of Tennessee is shown as he signed a proclamation callinR for 

Variety Club .Anniversary Week in Tennessee. Variety leaders in the area are 

shown with him. lyoft to richt. seated: Fred Massey. Nashville; the Rovernor and 

Howard .A. Nicholson, chief barker of Tent 20. Memphis. .Standing: Jim Blevins. 

Nashville; Orris Collins. ParaRould. .Ark.; Nathan Flexer. Waverly. Tenn.: I/eon 

Delôzier. Nashville, and Kdward P. Doherty. outgoinE chief barker. 

Major Variety Projects 

Pittsburgh: Comp for Handicapped Children 

Cincinnoti: Workshop tor mentotly retarded and 

physicolly handicopped children 

St. Louis; boy nursery core program 

Detroit: Detroit recreation camp 

Cleveland: Camp tor diabetic children 

Buffalo: Children's rehobilitotion center 

Albony: Variety Camp Thacher 

Indianapolis: Miscellany of choritoble projects 

Washington: Research center for Children's Hospital 

Minneopolis: Heort Hospitol at U of Minn. 

Philadelphia: Variety Club Camp ond infantile 

poralysis 

Milwaukee: Epilepsy Center 

Des Moines: Fund for cystic fibrosis treatment 

Omoho: Children's heoring school 

Dollos: Heort wing of Children's Hospitol 

Dayton: Monor hospitol. 

Boltimore: Miscellaneous chorities 

Memphis: Children's Heart Institute 

Atlonto: Cerebral polsy school and clinic 

Oklohomo City: Variety Club health centers 

Boston: Children's Concer Research Foundotlon 

Chorlotte: Children's clinic and eye clinic 

Los Angeles: International Boys Club 

Chicago: LoRabido Jackson Pk. Sonitarium 

Grand Ropids: Youth Commonwealth 

Toronto: Voriety Villoge 

Mexico City: Luis Montez Boys Club 

Son Francisco: Blind Bobies Foundotion 

Miami: Children's Hospitol Research Center 

Houston: Boys Club 

New York: Institute of Applied Biology 

London: Heart of Voriety, Ltd. 

Los Vcgos- School for Speciol Education, Day Nursery 

Dublin: Blind Children of Irelond 

Jacksonville: Blind Children's Foundotion 

New Orleans; United Cerebral Palsy 

S«anle: Children's Heort Clinic 

Tents listed in order of estoblistiment 

lanta. showmen raise $100,000 for a cerebral 

palsy school and clinic by staging an 

Old Newsboys paper sale, in which hundreds 

of residents hawk papers throughout 

the city. The first paper is auctioned off 

and last year it sold for $290. The Toronto 

tent raises $50,000 by sponsoring an International 

Ass'n baseball game and publishing 

a souvenir program for the fans. Miamians 

sponsored a sports car race last 

summer which attracted contestants from 

all parts of the country. The Milwaukee 

tent raised $40,000 this year through movie 

premieres and theatre collections. And In 

New England, the jumbo-size Jimmy Fund 

drive netted $552,255 through theatre collections, 

a major league baseball game, 

and radio and TV appeals. The Children's 

cancer hospital which this money helps 

operate in Boston is a world-famous institution 

and the New England showmen are 

now out to raise an additional $2,000,000 

to pay off an old debt and build three 

more floors. 

Each year Variety International recognizes 

outstanding contributions of the various 

tents and gives the Heart Award to 

the project voted the outstanding achievement 

of the year by a convention Jury. In 

1959. it went to the New York Tent for 

helping establish the Institute of Applied 

Biology, a re.search agency carrying 

on studies in new fields of cancer research. 

The year before it went to Philadelphia 

for its work in the area of infantile paralysis 

and sponsorship of a children's 

camp. 

This year, the winner will be named at 

the annual convention to be held in Toronto 

May 30-June 3. With Variety's 

showmen introducing new and important 

projects, expanding old programs and 

raising larger charitable funds than ever, 

the job of the jury in 1960 promises to be 

an even more difficult task than it has in 

the past. The task of preparing and directing 

the evaluation of these projects 

falls to Nathan Golden of Washington, 

chairman of the Heart Committee, and 

George Eby of Pittsburgh, international 

chief barker. 

12 BOXOFnCE :: February 1, 1960

Big Pictures Open 

Way for 

Paramount's 

'Success in the '60s' 

Paramount Pictures is launching the new decade with the slogan "Success 

in the '60s" and is backing its optimism with the strongest lineup of 

top-quality pictures it has produced in years. George Weltner, director of 

world sales, in sounding the keynote for the '60s, announced to the trade 

that the company has 26 pictures ready for release in the new year—23 

new productions and three rereleases of pictures which were major boxoffice 

successes their first time around. Five of the features are adaptations 

of hit Broadway plays, seven are based on best-sellng novels or nonfiction 

and the remainder are original screenplays. All are backed by 

strong marquee names, and 12 of the new productions will be in color, including 

one in Technirama 70 and another in Totalscope. Top production 

names such as Alfred Hitchcock, Jack Rose and Melville Shavelson. Ponti 

and Girosi. Sydney Box, Dino DeLaurentiis. Norman Panama and Melvin 

Frank, George Glass and Walter Seltzer. Perlberg and Seaton and Hal 

Wallis are included in the making of the pictures. Scenes from some of 

these productions are shown on this page. 

Anthony Quinn and Sophia Loren are entertainers touring the 

Old West in "Heller in Pink Tights." In Technicolor. Also 

in cost: Margaret O'Brien, Steve Forrest, Eileen Heckart. 

Marlon Brondo points accusing finger at Karl Maiden in "One- 

Eyed Jacks." In VistaVision and Technicolor. Film marks 

Brando's debut as director. Also stars Koty Jurado. 

Hardy Kruger, Micheline Presle in key 

scene from "Chance Meeting," suspense 

drama. From Sydney Box Associates. 

Vera Miles and James Mason appear 

in a suspense comedy, "A Touch of 

Larceny." Filmed in England and Scotland. 

Jerry Lewis stars in an adaptotion 

of the hit play, "A 

Visit to a Small Planet." With 

Joan Blackman, Fred Clark. 

Tony Curtis, Jock Oakie (ot bar) and Debbie Reynolds in a scene from "The Rat Race," Perlberg 

Seaton adaptation of a Garson Kanin play. A drama of young moderns, with jazz background. 

Vera Miles, Carlo Grovina, Silvana Mangano, Barbara Bel 

Geddes star in drama of World War II, "Jovanko and 

the Others." Also starred in the picture is Van Heflin. 

BOXOFTICE February 1, 1960

- 

Samurai 

ôUcftM^ êfr>nt 

By 

IVAN SPEAR 

Ten New Films and Three Holdovers 

On February Production Docket 

Despite tense developments surrounding 

a possible actors' strilce against the major 

studios at the first of the month, production 

slates maintained the general pace at 

which they have been for the past fewmonths. 

There were 13 films set to go in 

February at press time, though three of 

them were holdovers from previously announced 

schedules, making a total of ten 

new pictures on the docket, the same figure 

listed for the previous month. 

Columbia rose to the lead with four 

films set, though two of them were holdovers. 

Following is 20th Century-Fox with 

three, one of them a holdover: Metro- 

Goldwyn-Mayer and United Artists both 

with two, and Allied Artists and Universal- 

International trailing with one each set 

to begin this month. 

Four additional films began during the 

month of January, sneaking in on slates 

not set or announced on our previous production 

roundups, adding two more to the 

Columbia activity and one each to American-International 

and Paramount. The 

Paramount project is now filming in 

Rome, while three of the new films are 

also set for overseas shooting. The remainder 

are Hollywood projects. 

By studios, following are both the projected 

new starters and the four working: 

ALLIED ARTISTS 

"Hell to Eternity." To be filmed in 

Okinawa and Honolulu in much of the 

terrain actually discussed in the story, 

this is a yarn about Marine hero Guy 

Gabaldon, who single-handedly took 1,000 

prisoners at Saipan and won the Silver 

Star medal. Phil Karlson directs for producer 

Irvin Levin and associate Lester 

Sanson, with Harry L. Mandell serving as 

production executive. Jeff Hunter, Sessue 

Hayakawa and Vic Damone are the principals 

in the cast. 

AMERICAN-INTERNATIONAL 

"Girl on Death Row." Started January 

18. Taking advantage of current publicity 

with regard to fraternity hazings and disasters 

resulting therefrom, producer Richard 

Bernstein and executive producer 

Richard B. Duckctt are filming this story 

of just such a situation, though localizing 

it in a sorority. Roy Del Ruth is directing 

In Panavision photography, with Terry 

Moore, Dcbra Paget and Lionel Ames 

starred. 

"Cave of Nights." Cornel Wilde's Theodora 

Production pops up monthly on Columbia's 

starting schedule, but hasn't yet 

gotten off the ground. To be filmed in 

color, it stars Wilde and his wife, Jean 

Wallace, in a tense story concerning an 

explorer who is trapped with his wife and 

an attentive man in a cave. Only two of 

them can escape and the other man finally 

decides to choose his own death. Cliff 

Robertson, Dianne Foster and Glenn Corbett 

are the other toppers for producer 

Wilde and director Paul Wendkos. 

"The Devil at 4 OClock." Fred Kohlmar 

will produce this film in CinemaScope 

and color, with Peter Glenville directing. 

The story concerns a heroic priest on a 

volcanic island who is aided by a group of 

convicts in rescuing leper children from 

volcanic death. Spencer Tracy, Sidney 

Poitier, Marpessa Dawn and Oregolre Asian 

top the cast. 

"The Guns of Navarone." Filming is to 

start in Greece this month on Carl Foreman's 

Highroad Production, to be shot in 

color. Alexander Mackendrick directs 

Gregory Peck, Anthony Quinn and David 

Niven in a story dealing with a small 

group of Allied soldiers in a strategic operation 

against the Germans in the Mediterranean 

theatre during World War II. 

"Pepe." Slated to start January 27. In 

a comedy tieup between Hollywood and 

Las Vegas, producer-director George Sidney 

plans this production in both Cinema 

Scope and color as a project for his International 

Posa-Productions company. It 

stars Cantinflas as the owner of a prize 

stallion which movie director Dan Dailey 

buys as a central force in a new film. 

Cantinflas follows the horse, ends up in 

Las Vegas and breaks the bank at the 

Sands Hotel. Shirley Jones is the top 

femme interest. 

"Thirteen Ghosts." Started January 

18. Continuing the pattern he made popular 

with "The Haunted House" and "The 

Tingler," producer-director William Castle 

promises an entirely new gimmick in his 

newest venture and. therefore, refuses to 

divulge the story. His stars are moppet 

Charles Herbert, Jo Morrow, Martin Milner, 

Rosemary DeCamp and Donald 

Woods. 

"Underworld, U.S.A." Another holdover 

from earlier schedules, this extensive undertaking 

of producer-director Samuel 

Fuller is planned to expose the basic plots 

and designs of the gangster life of this 

country. No cast has been set. 

METRO GOLDWYN-MAYER 

iJuiii 1 firld 8." Elizabeth Taylor stars 

with Laurence Harvey in this dramatic 

story of a romance between a wanton woman 

and a married man that ends in disaster. 

The title is taken from her telephone 

exchange and the yarn is based on 

a novel by John O'Hara. Pandro S. Berman 

produces, with Daniel Mann directing. 

"Go Naked in the World." Similarly 

salacious in its design, Aaron Rosenberg 

produces and Ranald MacDougall directs 

this story about a young man and his father 

who are rivals for his father's mistress. 

Gina Lollobriglda is cast so far. 

PARAMOUNT 

"Blood and Roses." Started January 19. 

A co-production between EGE Films of 

Paris and Paramount, the studio bought 

this deal for the states rights. Filmmg 

is now in progress in Rome with Mel Ferrer, 

Annette Vadim and Elsa Martinelli 

starring. Raymond Eger produces, with 

Roger Vadim directing. No story line is 

available, however, most of Vadim's previous 

films have centered about torrid romantic 

themes. 

TWENTIETH CENTURY-FOX 

"The Gunslinger." Producer Sydney 

Boehm plans to shoot this film in Cinema- 

Scope and color, with James B. Clark directing. 

The story centers about a man 

who comes to a small town where his wife 

gets sick. The narrowmindedncss of the 

townspeople who don't trust strangers 

causes her to lack necessary care. When 

she dies, he turns into a crazed killer. Don 

Murray. Dolores Michaels and Ken Scott 

are the toppers. 

"High Time." Bringing Bing Crosby 

back to the screen, Charles Brackett, producer, 

and Blake Edwards, director, have 

the groaner cast with Fabian. Tuesday 

Weld, Barrie Chase and Richard Beymer, 

newcomers to the Fox lot, in a story about 

a man who returns to college after middle 

age. The film is a holdover on the company's 

slate. 

"The Lost World." CinemaScope and 

color photography are expected to greatly 

enhance the values of this epic, a tale of 

B. C. civilization many millions of years 

ago, on which producer-director Irwin Allen 

has spent a good many months of 

preparation. No cast has yet been named. 

UNITED ARTISTS 

"The Magnificent Seven." An Alpha- 

Mirisch Co. production to be filmed in 

Mexico, casting has been in progress for 

weeks on this story based on the Japanese 

film "The Seven Samurai. " were 

ancient Japanese warriors and this film 

brings them into modern focus as seven 

deadly western gangfightcrs, an outdoor 

drama of spectacle proportions. Yul Brynner 

stars for producer-director John Sturges, 

playing with Steve McQueen, Eli Wallach. 

Horst Buchholz and Robert Vaughn 

playing top roles. 

"Studs Lonigan." James T. Ferrell's 

famed novel of a young boy growing up, 

comes to life in this Long ridge Enterprises 

film, a product of producer Philip 

Yordan and director Irving Lerner. The 

book has been a bestseller for half a century, 

one that almost every boy has read 

during his late adolescent years. No cast 

has been set so far. 

UNIVERSAL-INTERNATIONAL 

"Confidential Report on Collins College." 

Even the title fits in perfectly with the 

pattern set earlier by producer-director Al 

Zugsmith, who has also cast his partner 

Mamie Van Doren in a principal role. Steve 

Allen and Jayne Meadows, however, are 

the toppers in a story that is something 

like a Klnsey report in a college, involving 

a psychology professor who tries to 

make a sex survey in his class. Miss 

Meadows is cast as a newspaper woman 

covering the event. 

14 BOXorncE February 1, 1960

HERE'S 

SHOWMANSHIP 

DYNAMITE... 

^.nnouncin 9 

UNITED THEATRE OWNERS OF THE HEART OF AMERICA 

a, '^c^^tuzi TKeeUtt^ Co

^ 

United Artists 

Lines Up Flow 

Of Top Films 

John Woync as Davy Crockctr leads his fighting Tenncsscconj in "The Alomo," $12,000,000 epic 

produced in Todd-AO. Also sforred are Richard Widmork, Laurence Haryey and Lindo Crysral. 

Spencer Trocy oppcors as 

lawyer Clarence Darrow in 

"Inherit the Wind," dramotization 

of the hit Broadway 

ploy which deals with 

a fomous trio! of the '20s. 

#% iiiininuim of iwo t

323 Features Eligible 

For Academy Awards 

HOLLYWOOD—A total of 323 featurelength 

motion pictures are eligible for 

"Oscars" this year, the Academy of Motion 

Picture Arts and Sciences announced this 

week. A year ago, 396 pictures were listed 

as eligible for the awards. Only those 

features which were produced as Englishlanguage 

films or with English subtitles 

and shown commercially for the first time 

during 1959 in Los Angeles are eligible for 

the honors. 

Of the 323 features. 217 were produced 

by U. S. companies and 106 by foreign 

producers. A little more than a third of 

them were in color—122—and 201 were 

The eligible 

produced in black-and-white. 

list does not include foreign-language 

films as these are given special consideration 

in a special category for best foreignlanguage 

film of the year. Unlike the U. S. 

pictures, it is not essential for them to 

have been shown in this country to be 

eligible for an "Oscar." 

The Academy has published a 30-page 

booklet for its membership, listing all 

eligible pictures, and members of the casts 

—as a "reminder list" and aide to balloting. 

The Oscar telecast, at which the 

awards will be announced, is to be presented 

Monday, April 4, a 90-minute show 

to start at 10:30 p.m. EST. 

Concessionaires Schedule 

Three Regional Meetings 

CHICAGO—This year's first three regional 

meetings of the National Ass'n of 

Concessionaires will be held at the Sheraton-Dallas 

Hotel, Dallas, February 11: Hotel 

Continental. Kansas City, March 10, 

and Hotel Utah Motor Lodge, Salt Lake 

City, March 16, according to S. J. Papas, 

president. 

The southwest regional meeting at 

Dallas will be held in connection with the 

Texas Drive-In Theatre Owners convention 

and tradeshow. The "Heart of America" 

meeting in Kansas City will be held in 

connection with "Show-A-Rama" United 

Theatre Owners of the Heart of America 

convention and tradeshow. That at Salt 

Lake City will be in conjunction with the 

conventions of the Mountain States Theatres 

Ass'n and Montana Theatre Ass'n 

for exhibitors of Utah, Idaho, Montana. 

Nevada and 'Wyoming. 

20th-Fox Will Distribute 

Omnibus Comedy Feature 

NE'W YORK — Twentieth Century-Fox 

has acquired distribution rights to an allnew 

omnibus featui-e. "When Comedy Was 

King," starring 25 of the screen's all-time 

comedy stars. The picture is a sequel to 

"The Golden Age of Comedy," also produced 

and written by Robert Youngson 

and narrated by Dwight Weist, which DCA 

distributed in 1958. 

"When Comedy Was King, " which will 

be ready for release in February, stars 

Charlie Chaplin, Buster Keaton, Laurel 

and Hardy, Ben Turpin, Fatty Arbuckle, 

Wallace Beery, Gloria Swanson, Mabel 

Normand, Stuart Erwin. Edgar Kennedy 

and the Keystone Cops. 

FEATURE 

REVIEW 

Our Man in 

Columbia 

Havana 

By PRANK LEYENDECKER 

H slickly satirical script, splendidly directed 

and acted by a cast of topflight 

British and American stars, makes 

for sure-fire popular appeal and strong 

boxoffice generally. In this case, all the 

best ingredients are on hand—a widely 

read novel by Graham Greene laid in colorful 

Havana locations, taut direction by 

Carol Reed, one of Britain's best, and the 

marquee value of Alec Guinness, 1958 

Academy Award winner for "The Bridge 

on the River Kwai," that polished sophisticate 

Noel Coward, who romps away with 

the acting honors, and another British 

star, Ralph Richardson, as well as beautiful 

Maureen O'Hara; Burl Ives, another 

Academy Award winner, and that T'V star 

and upcoming film actor, Ernie Kovacs. 

These add up to eight selling angles with 

only the Havana locale somewhat doubtful 

because of Cuba's current bad relations 

with the U. S. 

Reed, who both produced and directed, 

took most of the cast to Havana to Insure 

authentic backgi-ounds of the modern airport, 

the crowded streets, saloons and 

bazaars and the populace, all well-photographed 

in Cinemascope by Oswald Morris. 

Greene, who did his own screenplay, 

introduces his characters in intriguing 

fashion and builds up interest, with many 

amusing sidelights, to an action-packed 

and bloody climax. The finale, back in 

London, has an unexpectedly ironic twist, 

as well as adding the romantic touch to 

insure acceptance by feminine patrons. 

Another plus value is the musical score 

played in toe-tapping style by the Hermanos 

Deniz Cuban Rhythm Band. 

As in "The Fallen Idol." "The Third 

Man" and his other directorial triumphs. 

Reed guides his actors magnificently but 

also permits them to display their own 

personalities to fine effect. Thus it is 

Columbia Pictures Corp. presents 

Carol Reed's production 

"OUR MAN IN HAVANA" 

In Cinemascope 

Ratio; 2.55-1 

Running time: 107 minutes 

CREDITS 

Produced and directed by Carol Reed. Written 

by Graham Greene. Associate producer, 

Raymond Anzorut, Art director, John Box. 

Editor, Bert Bates, Photographed in Cinema- 

Scope by Oswald Morris, B.S.C. Unit manager, 

James H. Ware. Assistant director, Gerry 

O'Hara. Continuity, Margaret Shipwoy. Sound 

supervisor, John Cox. Sound recordists, John 

W. Mitchell and Red Law. Sound editor, Ted 

Mason. Costume designer, Phyllis Dalton. 

by The Hermonos Deniz Cuban 

Music played 

Rhythm Band. 

THE CAST 

James Wormold Alec Guinness 

Dr. Hosselbocher Burl Ives 

Beatrice Severn Maureen O'Hara 

Copt. Segura Ernie Kovacs 

Hawthorne Noel Coward 

"C" Ralph Richardson 

Milly Wormold Jo Morrow 

Cifuentes Gregoire Asian 

Hubert Carter Poul Rogers 

Teresa 

Moxine Audley 

Army Representative 

Raymond Huntley 

Navy Representative Maurice Denham 

Air Force Representative Hugh Manning 

and Timothy Bateson, Jose Prieto, Ferdy Mayne, 

Karel Steponek, Yvor>ne Buckinghom, Duncan 

Mocrae. 

Noel Coward, Alec Guinness and 

Burl Ives in Carol Reed's "Our Man 

in Havana" for Columbia release. 

i 

that Noel Coward milks his comparatively 

minor role for all it is worth to the extent 

that his casual and nonchalant delivery 

adds to the laugh lines and makes audiences 

await his every appearance. It's 

one of Coward's rare film appearances and 

this time he is a standout. 

Guinness, always at his best in mildmannered 

roles, gives another of his deft 

portrayals, a neat blend of comedy and 

drama, and he is also convincing in his 

romantic chores with lovely Maureen 

O'Hara, an excellent choice for the poised 

young secret agent sent to Havana to aid 

Guinness. 

Ernie Kovacs, whose previous screen 

roles have been out-and-out comedy, demonstrates 

that he can also handle a more 

serious part, that of a handsome Cuban 

officer whose suave manner masks his 

ruthless character. Burl Ives' role of an 

aging German scientist living with his 

dreams of former Nazi glory is not always 

well-defined, but the actor makes his dramatic 

scenes count while Ralph Richardson 

does a fine job as the British Secret 

Service head. Other British familiars 

art house regulars' include 

to 

Raymond 

Huntley, Paul Rogers and Maurice Denham, 

who add strong bits. Jo Morrow, who 

is cui-rently getting a Columbia buildup, is 

attractive as Guinness' teenage daughter, 

but her acting is not in the same class 

as the top cast names. 

The story opens as Noel Coward, head 

of the Caribbean espionage network for 

Britain, persuades Alec Guinness, mildmannered 

owner of a vacuum cleaner 

agency in Havana, to join the British 

secret service as local man. Guinness who 

accepts mainly to get a few luxuries for 

his motherless teenage daughter, Jo Morrow, 

has no idea how to conduct cloakand-dagger 

activities and, when his London 

superiors demand information, he invents 

sub-agents and intricate reports. 

Guinness even invents mysterious installations 

with the drawings modeled on vacuum 

cleaner interiors. London, impressed, 

sends a secretary, Maui'een O'Hara, and a 

radio operator to aid Guinness. His deceptions 

begin to involve innocent people 

and arouse the interest of Ernie Kovacs, a 

Cuban officer who takes a fancy to Jo. 

Kovacs threatens Guinness with deportation 

unless he joins the Cuban side. Guinness 

defies Kovacs and, back in London, 

he timidly faces the Secret Service, who 

learned about his fake Cuban plans. But 

the flabbergasted British hush up matters 

and. instead, reward Guinness. 

A star-studded cast adds polish to a diverting 

entertainment. 

BOXOFFICE ;: February 1. 1960 17

BOXOFFICE 

BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

ore reported, ratings are added and averages revised. Computation is in terms of percentage In 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the grou ratiag above or below that mark. (Asterisk * denotes combination bills.) 

'~mt 

ivf.i-sls

Pennsylvania Censors 

Confirmed by Senate 

HARRISBURG — The state senate on 

Law- 

January 26 confirmed Gov. David L. 

rence's appointments to the newly created 

state board of motion picture control. 

The members are Peter T. Dana, Pittsburgh, 

chairman of the board: Ii'a C. Sassaman, 

Hummelstown, and Mrs. Mae M. 

Burgin, Philadelphia. Each will receive 

$5,000 annually for their service on the 

censorship unit. 

The three-member board was set up 

under a measure approved by the 1959 

state legislature. Constitutionality of the 

state's motion picture control law is being 

challenged in a suit filed in a Dauphin 

County coui-t by a group of film exhibitors 

and distributors. 

In testimony before the court last week, 

Harold E. Stassen declared that the movie 

censorship law is necessary as a deterrent 

to crime. "The repeated and widespread 

showing of obscene motion pictures is and 

would be one of the contributing causes of 

a large incidence of crimes and violence," 

Stassen said. 

Stassen, former Minnesota governor and 

now a practicing Philadelphia lawyer, appeared 

before the court in behalf of Mrs. 

Virginia Knauer, a member of Philadelphia 

city council. Stassen said the law is a 

"reasonable restriction and within the 

state's police power." 

The Pennsylvania Ass'n of Amusement 

Industries and 'William Goldman Theatres, 

both of Philadelphia, and the 20th Century-Fox 

Film Corp., have challenged the 

law's legality. A hearing is scheduled in 

Harrisburg on March 9. 

The law being challenged sets up a 

three-man board of censors. A similar law 

passed in 1911 was ruled unconstitutional 

because of its vague language by the U. S. 

Supreme Court. The new law attempts to 

cover objections raised by the court. 

Brylawski Again Heads 

TOA Legislation Unit 

NEW YORK—A. Julian Brylawski, veteran 

president of the Motion Picture Theatre 

Owners of Washington, D. C, has 

been renamed chairman of the national 

legislation committee of Theatre Owners 

of America, a post he has held for many 

years. 

The announcement was made by Albert 

M. Pickus, TOA president, who named as 

members of the committee Marvin Goldman 

of Washington, Philip F. Harling of 

New York, Sumner M. Redstone of Boston, 

Gerald Shea of New York, E. LaMar 

Sarra of Jacksonville and Mrs. Hulda Mc- 

Ginn of San Francisco. 

Walter Reade jr., past president of TOA, 

will again serve as chainnan of the Foreign 

Film Committee. He will be assisted 

by Irving M. Levin, head of the San 

Francisco International Film Festival and 

president of the Northern California Theatre 

Owners Ass'n and Goldman. 

Maas to Represent U.S. 

NEW YORK—Irving Maas, vice-president 

for the Far East, will represent the 

Motion Picture Export Ass'n at the Asia 

Film Festival in Tokyo next month. 

Md. Allied Protests 

New Clearance Policy 

BALTIMORE—Establishment of a new 

pattern of clearance for Baltimore theatres, 

which creates a special run between 

downtown first-run dates and theatres 

which normally play on the 21-day break, 

has been protested to Spyros P. Skouras, 

president of 20th Century-Fox, by Allied 

Motion Picture Theatre Owners of Mainland, 

Inc. 

The new sales policy has been adopted 

for "Jom-ney to the Center of the Earth" 

and "The Stoi*y on Page One," cuiTent 

20th-Fox features. 

FULL TEXT OF STATEMENT 

The association issued the following 

statement regarding its position: 

This association announces that it has 

lodged with Mr. Spyros P. Skouras, president 

of 20th Century-Fox Film Corp., a 

vigorous protest against methods adopted 

by that company for distributing "Journey 

" 

to the Center of the Earth and "The Story 

on Page One" in the Baltimore area. 

For as long as anyone can remember 

the film companies have made their pictures 

available to the Baltimore subsequent-run 

theatres 21 days after the close 

of the downtown first-runs. This pattern 

of distribution has been satisfactory to exhibitors 

and distributoi-s alike. In no city 

have better relations existed between the 

two industi-y branches than here. Moreover, 

this 21-day clearance has been approved 

as fair and reasonable by the courts. 

The members of this association were 

astounded, therefore, when 20th CentuiT- 

Fox abruptly abandoned this coiu't-approved 

pattern of distribution in favor of 

highly discriminatoi-y methods which, we 

believe, will inflict losses on both the company 

and the exhibitors. 

RESTRICTED TO FEW RUNS 

With respect to "Jom-ney to the Center 

of the Earth," the company not only refuses 

to recognize the long-established 

availabilities, but has actually set up a 

special run between the downtown firstrun 

and the theatres that expect and need 

to get their pictui-es on the 21 -day break. 

Participation in this newly created run is 

restricted to a very few theatres handpicked 

by 20th Century-Fox. In order to 

qualify for this preferential treatment, the 

favored exhibitors must agree to pay the 

percentage terms demanded, to run the 

picture for at least seven days and to spend 

a specified amount for advertising. 

It is not known at this time how many 

of the hand-picked theatres wiU be able 

to meet these exacting requirements but it 

is understood that the company first 

selected six but was only able to license 

fom-. The discriminatoi-y character of this 

device is self-evident. By it the subsequentruns 

not among the favored few have suffered 

the loss of theii- court-approved 

clearance and are forced to wait for indeterminate 

periods after first-runs before 

they can hope to play the picture. 

That 20th Century-Fox is out to destroy 

the mutually satisfactory relations between 

exhibitors and distributors that have prevailed 

for so long a time, is further Indicated 

by the steps being taken in regard 

to "The Story On Page One," its 

next release. Not only is a special run being 

created, but in a letter addressed to 

all subsequent-runs in the area, they are 

asked for their best percentage offer. The 

letter goes on to say the company will 

decide which eight theatres shall have the 

run: that they must spend an additional 

$250 for advertising, and play the picture 

for seven days. 

Thus the company has reduced to a 

written formula the device of a special 

discriminatory run. In this instance, the 

device is aggravated because it initiates 

competitive bidding among all subsequentruns, 

regai-dless of their location or the 

degree of competition, if any, between 

them. The members of this association 

feel strongly that Pox is seeking to exert 

over the theatres a more rigid control, 

and to subject them to more glaring discrimination 

and hardships than prevailed 

before the courts rendered their decisions 

calling for the adoption of fair and nondiscriminatory 

trade practices in this business. 

SKOURAS ATTENTION ASKED 

In protesting to Skouras, the association 

said that it looked to him as one who 

has had broad experience in all branches 

of the industry to give the matter his E>ersonal 

attention with a view to restoring 

the smooth operations and cordial relations 

that have always existed here. We 

asked htm to consider not only the many 

exhibitors who are being thrown far back 

in their playing time, but also the p>otential 

patrons dependent upon those theatres 

for motion picture entertainment. 

Bearing in mind that a stale motion picture 

is like an old hat, we asked Mr. 

Skouras how his company can assume that 

the few theatres enjoying this special run 

will compensate for the loss resulting from 

retarded exhibitions in all the other theatres. 

Two N. J. 

Antitrust Suits 

Settled and Dismissed 

NEW YORK—Two New Jersey antitrust 

suits asking total damages of $2,520,000 

have been settled and dismissed, according 

to Harry Pimstein, attorney for the plaintiffs. 

Terms were not made public. The 

plaintiffs were the Kearuth Theatre Corp., 

operator of the Rivoli Theatre of Rutherford, 

and the SMP Corp. former operator 

of the Cameo in Newark. Defendants were 

the distributors, Stanley Warner and 

American Broadcasting-Paramount Theatres. 

Discrimination in licensing had been 

charged. 

Fox Votes Dividend 

NEW YORK — Twentieth Century-Fox 

has declared a quarterly cash dividend of 

40 cents a share on the common stock, payable 

March 31 to stockholders of record 

March 15. 

BOXOFFICE February 1, 1960 E-1

New MGM, AA Pictures Open Strong; 

German Rosemary' Breaks Record 

NEW YORK—Three strong new pictures. 

"Never So Few" at the Radio City Music 

' 

Hall; "The Purple Gang at the Victoria 

and the sensational German "Rosemary" 

at the east side Beekman, had big opening 

weeks. "Never So Pew" was ahead of another 

Frank Sinatra picture. "Some Came 

Running" at the Music Hall a year ago; 

"The Purple Gang" gave the Victoria its 

biggest business since "Blue Denim" last 

August and "Rosemary" broke the previous 

record at the Beekman. 

Several of the holdovers which opened 

in December also remained very big, particularly 

"On the Beach." in its sixth week 

at the Astor. "Solomon and Sheba." in its 

fifth week at the Capitol, both of these 

refurbished houses, and "Suddenly, Last 

Summer," in its fifth week at both the 

Criterion on Broadway and the east side 

Sutton, where waiting lines form nightly. 

Also absolute capacity was "Ben-Hur." 

the sole remaining two-a-day entry on 

Broadway, in its tenth week at Loew's 

State. However, a return run of "Around 

the World in 80 Days" started at the Warner 

Theatre Wednesday '27». 

Also doing well were; "The Story on 

Page One," in its second week at the 

Rlvoli, and "The Gazebo," in its second 

week at the Roxy, while "Journey to the 

Center of the Earth," In its sixth week at 

the Paramount, and "Behind the Great 

Wall," in its seventh week at the DeMille, 

held up well enough. 

In addition to the sensational "Rosemary," 

other art house pictui-es which did 

big business, some better than previous 

weeks, were: "The 400 Blows," prize-winning 

French film, in its tenth week at the 

Fine Arts; "Black Orpheus," in its fifth 

week at the Plaza; "The Lovers," in its 

13th week at the Paris; "Tiger Bay," in 

its sixth week at the Baronet, and "The 

Mouse That Roared," in its 13th week at 

the Guild—an Impressive list of three 

WAHOO It 

the 

deal boxofFice attraction 

to Increat* business on your 

"ofP-nlght»". 

Write today for complete 

details. 

Be sure to give teatkig 

or car capacity. 

HOLLYWOOD AMUSEMENT CO. 

3750 Ooklon St. Skoklt, llllnoli 

French, two British and one German picture. 

Two Columbia releases, "Our Man in 

Havana" and the Soviet "Swan Lake." 

opened during the week, 

Averoge Is 100) 

Astor—On the Beach ,UA), 6m wk 160 

Art—The Cousins ;F-A-W), moveover, 9th wk. 110 

Boronet—Tiger Boy (Confl), 6t*i wk 145 

Beekmon— Rosemory 'F-A-W) 200 

Capitot—Solomon and Shebo UA), 5tti wk ISO 

Criterion— Suddenly, Lost Summer (Col), Stti wk. 160 

DeMille— Behind the Greot Woll (Contl-Aromo- 

Romo). 7th ivk 125 

Fine Arts- The 400 Blows (Zenith), lOth wk. 145 

Forum—The Gene Krupo Story iCol), 5th wk. 110 

5th Avenue—The Magician (Jonus), 22nd wk. ..135 

55th Street— Broth of a Boy (Kingsley), 5th wk. 115 

Guild—The Mouse That Roared (Col), 13th wk. 140 

Little Carnegie She Was Like o Wild 

Chrysanthemum Branuon) 1 10 

Loews Stotc—Bmi-Hur (MGM), lOth wk. of twoo-doy 

200 

Murray Hill—Sapphire (U-l), moveover, 12th wk. 125 

Normandic—The Bridal Path Kingsley), 6th wk. 100 

Paloce— Harry Bclofontc in person, 6th wk 175 

Paramount—Journey to the Center of tti« Eorth 

(20th-Fox), 6th wk 125 

Pons—The Loven (Zenith), 13th wk 150 

Plozo—Black Orpheui (Lopert), 5th wk 170 

Rodio City Music Hall—Never So Faw (MGM), 

plus stage show 165 

Rivoli—The Story on Pago One (20th-Fox), 

2nd wk 135 

Roxy—The Gazebo (MGM), plus stage sfww, 2nd 

wk 145 

Sutton—Suddenly, Lost Summer (Col), 5th wk...l75 

Trans-Lux 52nd St — The Lost Angry Man (Col), 

14th wk 

.115 

Victoria— The Purple Gong lAA) 

.185 

Warner— Around the World in 80 Days (Todd- 

AO), return run storied Jon. 27 

World—The Mating Urge (Citotion), 2nd wk. . .185 

"McCair and "Sheba' Are 

Top Draws in Buffalo 

BUFFALO— "Ca-sh McCall" got away to 

a fast start at the Center where it hit a 

healthy 150 for the week and a second 

stanza is all set. "Operation Petticoat" 

continued to click at Basil's Lafayette In 

its fifth week. "Solomon and Sheba" was 

continuing strong in the Teck where it also 

was in its fifth week. 

Buffolo—Vice Raid UA); Th« Puiher (UA) 85 

Center—Cash MeCall (WB) 1 50 

Century— Yesterday's Enemy (Col) 100 

Cinema—The Lost Angry Mon (Col), 4th wk. ... 95 

Lafayette—Opcrotion Pctticoot (U-l), 5th wk. ..130 

Poromount—A Womon Like Satan (Lopert) ....115 

Teck Solomon and Sheba (UA), 4th wk 150 

'Woman Like Satan' Stirs 

Interest in Baltimore 

BALTIMORE—Two new attractions, "A 

Woman Like Satan" and "The Gene Krupa 

Story" opened last week: the former 

starting strong and holding firm. The 

latter-mentioned was somewhat disappointing 

in grosses. A third newcomer, 

"The Cranes Are Flying" was getting 

ample attention at an art theatre. All 

other local first nans were holdovers with 

varying degrees of business at the boxoffices. 

Century— Operation Petticoat U-l), 4th wk 110 

Chorles— Isle of Lcvont F-A-W), 5th wk 85 

Cinemo^Thc Crones Are Flying (V/B) 130 

Five West—Sopphire (U-l), return run, 2nd wk. .100 

Hippodrome—The Gene Krupa Story (Col) 90 

Little—The Mouse That Roared (Col), 5th wk. ... 100 

Moyfair— A Woman Like Satan (UA) 140 

Now— Solomon and Sheba (UA), 5fh wk 120 

Playtwuse- Tiger Boy Xonfl), 5th wk 100 

Stonton—Golioth ond th« Borbarions (AlP), 

2rx) wk 90 

Town—The Gaiebo (MGM), 2nd wk 120 

'Anniversary' in G5 N.Y. Area Theatres 

NEW YORK — United ArtlsUs' "Happy 

Anniversary" opened in 65 theatres in this 

area Wednesday (27), 

Prudential Building 

2,000-Seat Theatre 

MERRICK, N. Y. — Pi-udential Theatres 

has corrunissioned Maurice Sornick, architect, 

to draw plans for a 2,000 seat theatre 

to be built in Bayshore, Long Island, 

on Sunrise highway. The theatre is to be 

ready for a June 1 opening. 

The new Prudential house is to be equipped 

for Todd-AO and all other widescreen 

processes. 

Diplomats Attend Opening 

Of Soviet 'Swan Lake' 

NEW YORK—James Barco. Minister to 

the United Nations, and Turner Shelton. 

repre.senting the U. S. Stale Department, 

headed the more than 40 ambassadors, 

ministers and officials of the United Nations 

Secretariat who attended Uie invitation 

opening of "Swan Lake." the Russian 

feature starring the Bolshoi Ballet, 

at the Normandie Theatre Monday (25). 

The picture, which is being distributed by 

Columbia Pictures, started its continuous 

run Tuesday i26). 

Membei-s of the film industry on hand 

included: Leo Jaffe and Rube Jackler. 

repre.sentinR Columbia: William Brandt. 

Stanley Kramer. Ben Kalmenson. Arthur 

B. Kiim. Irving Ludwig, Taylor Mills, Ed 

Morey, John Murphy, Norton V. Rltchey, 

Sam Rosen, Mo Rothman, Sol A. Schwartz. 

Murray Silverstone and Spyros P. Skouras. 

Ballet notables present included: Jerome 

Robbins. Sol Huix)k. Siana Adams. Allegra 

Kent, Patricia Wilde, Janet Reed, Patrice 

Bowman. Lucia Chase, Leon Danelian. 

Igor Youskevitch, Michael Maule and Maria 

Swoboda. Richard C. Patterson jr., of 

the Department of Commerce and Public 

Events, and Nina Rao Cameron, director 

of the United Nations Committee, represented 

the City of New York. 

'Petticoat' Leads 'Talk' 

NEW YORK — Uiiiviisal-Inurnatlonal 

has reported that "Operation Petticoat" 

ran 41.69 per cent ahead of "Pillow Talk" 

in its first 154 completed engagements exclusive 

of its Radio City Music Hall run 

here and holdovers where it was completing 

fifth weeks and startinij sixth weeks and 

fourth weeks and starting fifth weeks. 

'Jack the Ripper' Aid 

NEW YORK—Oik- and a half million 

paper-back copies of the novel, "Jack the 

Ripper." have been distributed to book 

stores in the U. S. and Canada, according 

to Charles Heckleman, president of Monarch 

Books. The film will open February 

17 at 700 theatres. 

RCA SERVICE COMPANY 

A Division ol Radio Corporation ol America 

153 E. 24fh Street 

New York 10, New York LExington 2-0928 

E-2 BOXOFnCE February 1, 1960

3 

Real Estate Deal Mulled 

By Cinerama Productions 

NEW YORK — Cinerama 

Productions 

stockholders will vote February 25 at a 

special meeting on approval of the company's 

acquisition of all outstanding stock 

of some 21 Florida corporations engaged 

primarily in the real estate business, 

principally in the St. Petersburg and Fort 

Myers areas. The meeting will be held at 

the Barbizon Plaza Hotel. 

Consideration for the acquisition will be 

the issuance of 425,000 shares of authorized 

but unissued stock in exchange for the 

stock of the Florida corporations. The 

Florida stockholders are A. Parker Bryant, 

Messmore Kendall jr., Joseph N. Osborn 

and Ivan E. Osborn. Irving N. Margolin 

is president of Cinerama Pi'oductions and 

Theodore R. Kupferman is secretary. The 

net book value of the Florida corporations 

is reported to be over $1,200,000. 

Since Aug. 27, 1959, when the stockholders 

voted for a partial plan of liquidation, 

the Cinerama Productions management 

has been investigating various business 

opportunities. The company retains a nonexclusive 

license to produce and exhibit 

motion pictures in the Cinerama process. 

Robert G. Day Dies; 

Pioneer Projectionist 

DUMONT. N.J.—Funeral services for 

Robert G. Day, pioneer projectionist of motion 

pictures, were held at the French 

Funeral Parlor Wednesday i27i. Day, who 

was 60, died of a heart attack at his home 

here January 26. InteiTnent was at Ocean 

View Cemetery, Staten Island. 

A member of Local 306, Day served 

under Cortlandt Smith, Truman Talley and 

Edmund Reek at Fox Movietone News since 

1927. Day was the first man to take a 

commercial sound film on the road in 1928 

and he was in the booth for the projection 

of the first sound films ever released, including 

the early Robert Benchley classics 

and sound concerts by Spain's Raquel 

Meller. Recently, Day was the personal 

projectionist for E. I. Sponable, co-inventor 

of sound on films. Before Movietonews, 

Day worked in various Loew's Theatres in 

the metropolitan area. He is survived by 

his wife and two children. 

Funeral Rites Are Held 

For Herbert Crooker 

NEW YORK — Funeral services were 

held January 23 for Herbert Crooker, 66, 

motion picture publicist, who died two 

days before at his home here. He had retired 

three years ago from an association 

of 13 years with MGM. 

He attended Cornell University and the 

University of Virginia and did publicity 

work for Pathe Films before World War 

I, in which he served as a naval ensign. 

He joined First National Pictures and 

then, as the result of a merger, became 

eastern publicity director of Warner Bros. 

He was on the staffs of the New York 

Times and Morning Telegraph, and author 

of "The Boatman's Almanac" and a mystery 

novel, "The Crime in Washington 

Mews." He leaves his wife, the former 

Delight Evans, onetime editor of Screenland 

Magazine. 

B RO A D y\/ 

HRTHUR B. KRIM, president of United 

Artists, made the first telephone call 

January 26. in behalf of Dial-a-Thon. 

annual fund-raising appeal of the Federation 

of Jewish Philanthropies. • • Dick 

Winters, 20th-Fox publicity executive, has 

returned from Washington where he 

worked on the premiere of "Sink the Bismarck" 

set for February 11. Members 

'' * * 

of the Mystery Writers of America will 

see a screening of "Jack the Ripper" 

Wednesday 

1 1 at the preview theatre of 

Radio City Music Hall. • * * A daughter. 

Karen Denise. has been born to the wife 

of Alan Steinhorn, supervisor of Columbia 

Pictures International traffic. 

Daniel Hollywood Management, a local 

literary agency, is expanding. George Litto, 

formerly of the William Morris Agency, 

has joined it as a vice-president. * * * Irving 

Ludwig, Buena Vista president; James 

V. O'Gara. eastern division manager, and 

Ro'oert Dormman. exploitation, returned 

from a premiere of "Toby Tyler" at Sarasota, 

Fla. * * * Elia Kazan, director-producer 

of "Wild River," returned from 

Cleveland, Tenn., where he filmed the 

20th-Fox release. 

The "Ben-Hur" paintings of Ben Stahl 

are on public display at branches of the 

New York Savings Bank at 46th street 

and Lexington avenue and 49th street and 

Avenue of the Americas. » * * Eugene 

Picker, Loew's Theatres president, and 

John P. Murphy, executive vice-president, 

left for business visits to Memphis, Nashville, 

New Orleans and Atlanta. At their 

conclusion. Picker will go to the Bahamas 

for a vacation and Murphy will return to 

New York. * * Radio City Music Hall's 

pictorial souvenir book has been awarded 

a certificate of special merit by the New 

York Employing Printers Ass'n in its 18th 

exhibition of painting at the Hotel Commodore. 

It was designed by Donahue & 

Coe's Jan Clausing, art director of the 

Music Hall's account, and printed by Arrow 

Press. * * * Emery Austin and Oscar 

Doob are back from Washington and Baltimore 

when they met with Stanley Warner 

Theatres and Rappaport Theatres executives 

on "Ben-Hur" openings in March. 

* * * 

Charles Smadja, United Artists vicepresident 

in charge of European productions, 

is here from Paris. 

Leon Greenberg, who has been associated 

with Centm-y Theatres for over 12 

years, has been elected assistant secretary 

and controller, according to Leslie R. 

Schwartz, president. Greenberg is assistant 

to Martin Newman, secretary and 

treasurer. • » • Terry Tm-ner will handle 

special television promotion for MGM's 

•The Last Voyage" and "The Time Machine." 

both of which wiU get allout TV 

campaigns. » » * Joseph Hyams, campaign 

director for Batjac Pi-oductions "The Alamo" 

since last August, has resigned and 

will take a brief holiday in the British 

West Indies. « * * Zinn Arthur, a veteran 

in the field of photographic essays, ha,s 

been named executive assistant to Joshua 

Logan, who recently completed "Tall 

Ay 

Stoi-y" for Warner Bros, and will make 

"Fanny" in May for the same company. 

Ray Danton, who plays "Legs Diamond" 

in the Warner Bros, film, and Karen 

Steele, who plays opposite him, arrived 

from Hollywood Saturday < 30 > to promote 

the film which will open in RKO metropolitan 

theatres February 3. * ' ' Denholm 

Elliott, who plays the lead in Michael Todd 

jr.'s "Scent of Mystery," is in New York 

for promotional activity for the picture, 

which will open at the Warner Theatre in 

mid-February. * • • Rossano Brazzi, Italian 

film star, and wife Beverly Cross, theatrical 

producer and John Ringling North, 

arrived from Europe on the United States 

Monday i25). The same liner sailed back 

to England Wednesday i27) with Diana 

Wynyard. stage and film star, and Alan 

Webb, British actor, aboard, after completing 

their Broadway run in "Heartbreak 

House." 

David Picker, executive vice-president 

of United Aj-tists Records and assistant 

to Max E. Youngstein, is boasting about 

his second daughter, Pamela Lee, born 

to Mrs. Picker at Doctors Hospital January 

23. * • • Alice Linn, daughter of 

Mrs. Tessie Linn, secretary of the Cinema 

lodge, was married to Edward H. Colton. 

* * ' Russell Crouse has been reappointed 

chairman of the entertainment group of 

the New York City Cancer Committee's 

1960 April Crusade by John Reed Kilpatrick. 

chairman of the board. 

To Discuss Anti-Semitism 

At Cinema Lodge Meeting 

NEW YORK—Brooklyn District Attorney 

Edward S. Silver and Deputy Police 

commissioner Walter Arm will be among 

the panelists discussing "Is Nazi Anti- 

Semitism on the March Again?" at a 

meeting of Cinema Lodge, B'nai B'rith 

Tuesday (2i, according to A. W. Schwalberg, 

president. 

Another participant will be Dr. Joseph 

T. Lichten, foreign affairs director of the 

Anti-Defamation League. Moderator will 

be Rabbi Ralph Silverstein of Temple 

Sinai, Brooklyn. Oscar Goldstein of the 

district office will induct 60 new members. 

Joseph R. Margulies is program chairman. 

To Plan Federation Meet 

NEW YORK—Plans for the annual conference 

of the Federation of Motion Picture 

Councils May 4. 5 in Milwaukee will 

be set up at a meeting here February 8 

of Mrs. Dean Gray Edwards, president, 

and other officers with Mrs. Margaret G. 

Twyman, director of community relations 

of the Motion Picture Ass'n of America. 

John Davis in New York 

NEW YORK—John Davis, managing director 

of the J. Arthur Rank Organization 

of Britain, has arrived from visits to 

Toronto and Rochester, N.Y. He was accompained 

by Kenneth Winckles, assistant 

managing director. Rank and 20th 

Century-Fox recently closed a U.S. distribution 

deal. 

BOXOFTICE February 1, 1960 &3

^6HdM> êfront 

By ANTHONY GRUNER 

other victims are a hideously sinister old 

servant played by Freda Jackson and his 

own mother played by Martita Hunt. "The 

" 

Brides of Dracula is a Hammer production, 

which will be distributed throughout 

the world by Universal-International. 

a LL LAST WEEK the cry was heard in 

Wardour Street. "We wuz robbed!" 

and the people making the complaint were 

members of the Film Industry Defense 

Organization iFIDO>. the body now confronted 

with a fait accompli in the shape 

of 55 postwar British films now in the 

hands of the opposition. 

It will be recalled that Associated Rediffusion. 

the commercial TV contractor for 

London weekdays, had purchased Independent 

Film Distributors, the renting 

body controlled by John Woolf, had bought 

up his backlog of UK features plus a number 

controlled by producer Danny Angel. 

When the first news broke and the Cinematograph 

Exhibitors' Ass'n and other 

members of the trade began complaining, 

producers Woolf and Angel took five pages 

of advertising in the tradepress to present 

their case

Two Albany Theatres 

Due for Renovation 

ALBANY — Gannett's 

Knickerbocker 

News and Hearst's Times-Union ran stories 

that an extensive renovating program 

is scheduled for the Stanley Warner 

Strand. The Sunday Times-Union stated 

a $200,000 project would begin "within a 

few weeks," the target date for completion 

being July. The Knickerbocker News, 

in its Satui-day (23) edition, first-paged 

a somewhat similar report. 

Alfred G. Swett, manager of the Strand 

and district chief for SW, said Sunday, 

"Nothing has been finalized," although a 

final decision might be made within a few 

days. He confirmed that architect Drew 

Eberson of New York had inspected the 

Strand and that renovating and modernizing 

plans had been discussed. 

The T-U rer>orted the project would 

include the complete modernization of the 

North Pearl street frontage and marquee, 

that the theatre would be stripped to the 

bare walls and redecorated throughout 

new seats of the reclining type would be 

installed, new cloaki-ooms added and the 

lobby entirely renovated and redecorated. 

Philip Zimmerman, SW zone realty manager, 

was quoted as authority. 

Also mentioned was the current construction 

of the new HeUman Theatre on 

upper Washington avenue adjoining Neil 

Hellman's Thruway motel, slated to open 

this spring, and an announcement by Elias 

Schlenger, Fabian division manager, that 

"a half-million dollar renovating plan for 

the Palace is under consideration." 

20th-Fox Makes Changes 

In Latin America Posts 

NEW YORK — Twentieth Century-Fox 

has made several managerial changes in 

Latin America, according to Emanuel Silverstone, 

vice-president of 20th-Fox Inter- 

American Corp. 

Ismael Manilla has been transferred 

from Panama to Caracas, replacing John 

Finder. Max Gomez from Bogota to Panama, 

Carlos Ibarra R. from Quito to Bogota 

and Carlos Becerra, former manager of 

the Ecuador sub-branch in Guayquil, to 

the head branch in the capital city of 

Quito. 

'Goliath' Sets AIP Record 

LOS ANGELES — American-Interna- 

Pictures has announced an all-time 

tional 

theatre grossing record for its "Goliath and 

the Barbarians," which took in $3,125,000 

in the first three weeks of national release. 

An extra 100 prints has been rushed out 

to supplement the initial order of 300, particularly 

necessary because the film has 

been held over in all of its 300 first openings. 

ALBANY 

perlmutter Theatres was incorporated as 

Acme Theatre, Inc., effective January 

29, with Samuel E. Rosenblatt, operator of 

the New Catskill in Catskill, as president, 

and Jules Perlmutter as vice-president, 

secretary and treasurer. Rosenblatt is associated 

with his brother Fi-ed in local 

construction and realty entei-prises. Perlmutter 

has the Capitol restaurant in the 

state capitol building and a concession at 

the state-owned Lake George bathing 

beach, in addition to his theatre interests. 

Perlmutter is selling his Starlit Drive-In 

at Watertown to Sylvan Leff, who has a 

drive-in and first run at Watertown. 

New contracts at the second-run Stanley 

Warner Madison eliminates the position of 

engineer and makes the stagehand's job 

a parttime one. Charles Williams, who has 

been the engineer, was transferred to the 

downtown Strand. Harold Pan-y. stagehand, 

goes on parttime, making marquee 

changes. 

Howard Smidt, who resigned as Paramount 

salesman after a 19-year tenure, 

will be given a dinner by his friends and 

as.sociates at Hellman's Tlii'uway motel 

Monday night ( 1 ) . Edward Susse, MGM 

branch manager, mailed out a letter: "We 

hope he i-emains in the industi-y- We can't 

just let this occasion pass unnoticed; 

therefore, his friends . . . wUl gather to 

express our affection, and wish Howard 

good fortune in whatever the future holds 

for him and his family." Smidt was succeeded 

by Francis Lynch, who has been 

booker then booker manager at Paramount. 

A meeting to plan for the local observance 

of Variety Week, February 8-15, was 

held. Chief Barker Jack Olshansky is 

scheduled for an intei-view on Geoff Davis' 

popular morning progi-am over station 

WOKO, and for an appearance on the 

Stanley Warner Corp.-owned WAST-TV, 

during the week. Chaiiinan of the committee 

for the week is Mam-ice Towne. 

Details of another Tent 9 affair, the dinner-dance 

for retiring chief barker Samuel 

E. Rosenblatt, were discusssed at a 

meeting in Keeler's i-estaurant. It will 

be held in March, with Jules Perlmutter 

in charge, assisted by Bob Adler and Nate 

Winig. 

Eight persons entered the finals of the 

Knickerbocker News contest being conducted 

by Neil Hellman and the paper in 

promotion of the new theatre being constructed 

by Hellman adjoining his Thruway 

motel on upper Washington avenue. 

The eight identified the film titles hidden 

in 24 scrambleds printed in 24 successive 

editions of the News, then were 

treated to previews of "The Dog of Flanders." 

The eight will WTite reviews of the 

20th-Fox April release, which will be 

judged by three persons prominent in the 

industry. The winner will receive a free 

trip to Hollywood. One of the eight finalists, 

Joseph McDonald, a cost accountant, 

was described as a "walking encyclopedia" 

on motion pictures. He said he was a constant 

reader of Boxoffice. The judges will 

be Margaret Twyman of the MPAA, Jerome 

Pickman of Paramount and Jerry 

Wald, the producer. 

Frank N. Kelley. associated with New 

England Theatres, (ABC-Paramount subsidiary 

for 23 years, is new manager of 

I 

the first-run Stanley Warner Ritz. He succeeded 

Ted Moisides, who had charge of 

the South Pearl street house for two years. 

Moisides is now serving as assistant to 

John Brousseau at the Delaware and Oscar 

J. Perrin at the Madison, in addition 

to handling promotion duties under Al 

Swett at the Strand. 

College President Raps 

Entertainment Media 

NEW YORK—Criticism of motion pictures 

was coupled with criticism of television 

by Dr. George Shuster, president of 

Hunter College, in a speech January 27 at 

the Thomas Alva Edison Foundation's fifth 

annual national mass media awards dinner 

at the Waldorf-Astoria Hotel. Both 

have served "little cultural purpose," he 

said. 

After questioning whether the television 

industry gives the artist a chance to be 

heard. Dr. Shuster said: "For years the 

motion picture, tormented by the gamble 

as to how much indecency it could get by 

with, as well as the other principle that 

Joan of Arc must look like Ingrid Bergman, 

served little cultural purpose other 

than improving the nation's hair-dos and 

the kisses of its amorous swains. The subsequent 

heirs to fortune have even less to 

their credit." 

In a reference to the image of man as 

presented by television. Dr. Shuster defined 

it as "the tape-recorded demonstration 

of banality." Presentation of television 

awards followed. 

Enrolls Stanley Kramer 

NEW YORK—Producer-director Stanley 

Ki'amer became the first American honorary 

member of the stage and screen section 

of the Foreign Press Ass'n of New 

York at an induction Thursday

. . . Gus 

— 

BUFFALO 

Tack Keeean, manager of the Lake Shore 

Drive-In. still operating in Rochester, 

says Biblical pictures are booming and declares 

audiences will take them as far 

back as distributors can supply them. The 

outdoorer on one Saturday night in January 

did its biggest business in 14 weeks 

with "The Prodigal," paired on a bill with 

a relatively recent Sinatra film, "The Joker 

Is Wild." "Usually a rainy night or 

heavily falling snow is the only kind of 

weather that keeps away the customers," 

said Keegan. "But that night It was raining. 

It rained all evening." "The Silver 

Chalice." "The Sign of the Pagan," "Demetrius 

and the Gladiators," all films with 

a religious tone, have done business, said 

Keegan. "In the last four years I've frequently 

played old pictures and I have yet 

to have a 'miss.' " In booking old pictures 

along with current ones on his weekly 

progi-ams, he has checked his business in 

comparison with that of other rerun 

houses, such as community theatres, and 

has found that old films make the difference 

between a fair run and a good one. 

"There is much more value to an old picture 

that did business in its day than to 

a current B picture," he said emphatically. 

Keegan 's idea of an old picture is one 

that goes back five or six years. Among 

the successes have been Tyrone Power, 

Rita Hayworth and Lana Turner starrers. 

Alfred E. .Anscombe, chief barker of Tent 

7. announced that the Monday luncheons 

in the Delaware avenue headquarters of 

the club have been resumed and that 

Maitre d'Hotel Clint is once again serving 

his out-of-thls-world menus. Anscombe, 

who recently resigned as general 

manager of WTNE, is opening an office 

here to carry on special assignments for 

the Kluge Corp., which recently sold WINE 

to the McLondons of Texas. 

llorb«Tt Fickman, in charge of special 

events for Warner Bros., with headquarters 

in the New York office, was here 

January 22 to do some tub-thumping for 

"The Bramble Bush" at a luncheon attended 

by newspaper, radio and television 

personalities. Plckman is visiting several 

large cities In the east on a similar mission. 

He came into Buffalo from Toronto. 

"Bramble Bush" kits were given to key 

folks on the newspapers, following a discu.ssion 

on all phases of the production. 

" 

"The Bramble Bush is the next attraction 

in the Center Theatre. 

Sale of a drive-in near Sodus by a 

Rochester man to other Kodak Town interests 

has been reported. The drive-in, 

the Skyway, was sold for $50,000 by Jack 

I. Pieedman, 444 Carter St., to a corporation 

headed by Joseph Triano, 100 Shelter 

St.. Rochester. They will continue to 

operate the theatre, which is in Wallington. 

The buyers paid $10,000 in cash and 

assumed a mortgage for the balance. Mario 

J. Pin-ello represented the buyers and 

Robert Miller represented Preedman. 

Alfred K. Greene of the Donald S. Lcipham 

realty office handled the transaction. 

The popular Swedish star Eva Dahlbeck 

will portray the wife of Eric Erickson in 

Paramount's "The Counterfeit Traitor," 

Hollywood's 'Sex-Binge' 

Assailed by Monsignor 

NEW YORK—Msgr. Timothy J. Flynii, 

director of radio and television for the 

Roman Catholic Archdiocese of New York, 

charged that Hollywood had embarked on 

a "sex-binge" in its adult motion pictures 

in his speech at the tenth annual communion 

breakfast for the motion picture 

industry at the Waldorf Astoria Hotel 

Sunday

. . Tommy 

. . Alice 

PHILADELPHIA 

Tack Harris, former local film distributor 

who turned movie producer and is 

known as "The Boy Wonder of Vine 

Street," was interviewed on radio stations 

and by the press, publicizing his second 

horror feature, "4D Man," starring Robert 

Lansing. The latter is appearing at the 

Locust Theatre with Thomas Mitchell in 

a new play. "Cut of the Axe." "4D Man" 

opened in the Philadelphia area in a satui-- 

ation booking handled by Universal Pictures. 

Harold Brason, manager of the Fox 

Theatre, has recovered from his recent 

illness and is back on the job . . Larry 

. 

Parks and Eddie Bracken are appearing in 

a new musical comedy, "Beg, Borrow or 

Steal" for a four-week engagement at William 

Goldman's Erlanger Theatre . . . The 

13 Seai-s, Roebuck stores in this area are 

handling ticket sales for "Ben-Hor," now 

playing at the SW Boyd Theatre. 

Max Miller, local United Artists advertising-publicity 

and promotion representative, 

has been promoted to the newly 

created post of regional field sur>ervisor of 

the middle Atlantic section, which includes 

Philadelphia, Washington, Baltimore, Norfolk, 

Richmond and other major situations 

in this territoi-y. Miller, a former newspaper 

man, joined United Aitists in 1951. 

Merton Shapiro of the first-run Arcadia 

Theatre filed a new civil action in the 

U. S. District Court against Paramount, 

Columbia, Universal, UA, RKO-Teleradio 

Pictures, Warners, 20th-Pox, Stanley Warner 

Management Corp., William Goldman 

Theatres and Fox Philadelphia Building. 

Mike Magill, son of the district manager 

of Buena Vista Pihns, is working in the 

advertising department of the local Stanley 

Warner office . . . Horsham Township 

in Montgomery County, outside of Philadelphia, 

put a 10 per cent amusement tax 

into effect January 1. 

Eastern Shore Theatres 

Join Theatre Owners 

NEW YORK — Seven 

more Maryland 

theatres and one North Carolina theatre 

have enrolled in Theatre Owners of America, 

according to Albert M. Pickus, president. 

Schwaber Theatres of Baltimore enrolled 

its Cinema, 5 West and Playhouse 

theatres in both the Maryland Theatre 

Owners Ass'n and TOA. Also enrolled in 

both organizations were the Hippodrome, 

Town, Little and Aurora theatres of the 

Rappaport circuit of Baltimore. 

The new North Carolina member is the 

Midway Drive-In at High Point, owned 

and operated by Consolidated Theatres of 

Charlotte. 

Strong Lamps Installed 

NEW YORK—Strong projection lamps 

have been installed in two eastern district 

theatres for the presentation of 70mm productions. 

Constellation projection lamps on 

Philips-Norelco projectors were installed by 

National Theatre Supply at the Shoppingtown 

Theatre, Dewitt. Strong U-H-I projection 

arc lamps on Philips-Norelco projectors 

were installed at the New Theatre. 

Baltimore, 

Md. 

Popcorn Seasoning Order 

Enforcement Postponed 

WASHINGTON—The Food and Drug 

Administration has postponed until April 

6 an order previously published Oct. 21, 

1959, decertifying certain coal tar derivative 

coloring agents, among them FD&C 

Nos. 3 and 4 yellow, commonly used in 

popcorn seasoning. 

The order has been interpreted by 

David P. Ryan of C. P. Simonin's Sons of 

Philadelphia, refiners of vegetable oils, 

as to mean that all stocks of supplies, 

partially processed merchandise and fully 

finished product, containing PD&C Nos. 

3 and 4 yellow from certified batches, may 

be further manufactured or sold without 

restriction until April 6. Presumably at 

that time existing stocks on hand may be 

liquidated in the normal course of business, 

according to Ryan. 

WASHINGTON 

"Cd Bigley, United Artists manager, and 

his staff are getting settled in new 

offices at 1411 K St., NW, Washington, 

after a moveover from the former New 

Jersey avenue quarters. Sid Cooper, division 

manager, was in for the ribbon-cutting 

. Mudd, Lust circuit, is 

off the critical list at Washington Hospital 

Centre following a heart attack. 

Complications will necessitate a stay of 

six weeks and a word of cheer from his 

many friends will be appreciated. 

. . . "Buddy" 

Margaret Hillier, Independent Theatres, 

journeyed with her teammates to New 

York for an intercity bowling match and 

a tour of the points of interest . . . Joe 

Levine, distributor of "Jack the Ripper," 

was in to confer with Herb Gillis, Paramount 

exchange manager 

Crouch, house manager of the Vista, Alta 

Vista, Va., has leased the house from the 

English Bros. . Katz, Valiant Films, 

is moui-ning the loss of her husband, who 

died suddenly following hospitalization . . . 

Bill Bm'ke and Duvall WUliams, owners 

of the Tidewater Drive-In, Hayes, Va., 

were in to set bookings for their spring 

The Ambassador at 56th and 

opening . . . 

Baltimore has shuttered again . . . Joan 

Crawford was in town to receive an award 

from the Variety Club. 

SOUTH JERSEY 

The Cape May County Chamber of Commerce 

hailed the work of Al Lidman, 

general manager of Melvin J. Pox Theatres, 

for his work on a trailer advertising the 

county as a year-round resort area. Lidman 

earlier last year negotiated a contract 

with the chamber for the promotion, which 

is a two and a half minute film that Fox 

shows in its eight area theatres. The trailer 

depicts facets of county advantages, 

such as the famous beaches, historic aspects 

and landmarks and routes that converge 

on the county from the areas where 

the film is being shown. The chamber's 

yearend report showed business throughout 

the area up an average of 20 per cent. The 

W. C. Himt theatres in Wildwood and Cape 

May, the Harbor in Stone Harbor and the 

Ocean City circuit also show the film in 

their areas in the county. 

BALTIMORE 

Tack Fruchtman, head of JF Theatres, was 

host at a cocktail party given in honor 

of producer Joseph Levine of New York. 

The affair took place in the Sheraton Belvedere, 

with guests from as far as Boston 

and New York. They included Bill 

Doll, vice-president of Embassy Pictures, 

New York; Mike Weiss, Paramount Pictures, 

Philadelphia; John Moore, district 

manager for Paramount, Boston; Harley 

Davidson, Independent Trailer Service, 

Washington, and Herb Gillis, Paramount 

exchange manager in Washington. Among 

Baltimore exhibitors present were Aaron 

B. Seidler, Walter Gettinger, Howard Wagonheim, 

Wilbur Bridendine, Louis Gaertner, 

Gordon Contee, Leon Back, Mayer 

Leventhal. Edward A. Kimp)el jr. and John 

Recher. Mary Ellen Ellis. RP Theatres 

publicist, was hostess to the press, radio 

and television personnel present. 

Harry Low, who retired as National 

Screen Service representative for this territory 

last year, has been recalled to the 

same position, thereby terminating the retirement 

... Ed Bigley, United Artists exchange 

manager from Washington, was 

here on business. 

Michael Durkin is the new assistant 

manager at the Stanton. Larry Wadsworth, 

assistant at the Mayfair, has been 

moved to the same position at the Century 

and his former post is being filled 

by David Mocaire, a newcomer. 

. . . FYineral 

Leah Arbduda has resigned from the 

staff at the Five West Theatre to resume 

her college career and is enrolled at St. 

John's College, Annapolis 

services were held for Clarence "Mike" 

Michael, manager of the Century until 

his illness several months ago. He was a 

patient at St. Agnes Hospital after suffering 

a stroke. His wife Maiy survives. 

Mort Gerber, Variety International 

representative, was here for the installation 

of a new crew and the induction of 

new members at Variety Club's headquarters. 

The occasion was featured as "New 

Paces of 1960." 

Edison Foundation Awards 

To Columbia and Disney 

NEW YORK—Two pictures from Walt 

Disney and one from Columbia were cited 

by the Thomas Alva Edison Foundation at 

its fifth annual awards dinner in the Hotel 

Waldorf Astoria here Thursday night i27). 

Awards went to Disney's "Eyes in Outer 

Space," as the "best science film for youth"; 

Disney's "Sleeping Beauty." as the "best 

children's film." and Columbia's "The Last 

Angry Man." as the "best film serving the 

national interest." 


A Diyision of Radio Corporation of America 

210-12 North 12th Street 

Philadelphia, Pa. Locust 3-7568 

BOXOFTICE :: February 1, 1960 E-7

. . Approximately 

. . Projectionist 

. . Bud 

. . Guy 

-. 

i 

PITTSBURGH 

Kfr. and Mrs. Ernest Stern of Associated 

Theatres were on a Caribbean cruise 

. . . Stan Dudelson, former local film salesman, 

now is syndication sales manager of 

TV's Screen Gems with New York headquarters 

. Pat Martin's 

bright and shiny Cadillac was destroyed 

in the recent fii-e at a Sewickley garage, 

and he has been given delivery on his replacement 

Cadillac . . . The Bernie Elinoffs 

have been vacationing in Miami. He's 

manager of the SW Squirrel Hill Theatre. 

Mr. and Mrs. Glenn Easter of Republic, 

Pa., announce the marriage of their 

daughter Marlene and Jerry O. Abbadino. 

The Easters operate the Almcda Theatre 

at Mount Morris Peterson, who 

re.slded for years 

. 

in Morgantown, W. Va., 

while a Mountain State film salesman out 

of Pittsburgh, died recently at his home 

in California. 

East Saturday i23i an Eastern Airlnes 

plane made an emergency landing at 

Greater Pittsburgh Ainx)rt after a tense 

155 minutes because the nose wheel did 

not function properly. Then, with special 

field preparations, Capt. Tom Davis 

brought her in, safely. The only loss was 

his pilot's hat. Emerging from the plane 

were the 32 passengers and crew mcmber.s, 

including Pred Sarrao, who was wearing 

the captain's cap. Sarrao, long a New 

Kensington exhibitor, had asked for the 

souvenir, and he was pictured in the news 

wearing it . . . Alex, son of foiTner local 

exhibitor Jim Jaffurs, has been admitted 

to practice in the Allegheny County and 

federal district courts . . . John (Harris 

Amu.scmcntsi McGreevey's son Ensign 

Tom, Mlramar. Calif., and Sharon Miller 

of Detroit will be married February 20 . . . 

Marion Fcgel, Associated circuit secretary, 

was vacationing in New York. 

Marion C't-bula, booker at the old RKO 

exchange, returned to Filmrow as a 20th- 

Pox staffer 

. Thomas is booking 

for Mrs. J. L. Keaser'.s Palace in Charleroi 

SIOO.OOO was expended 

modernizing SW circuit's Cathaum Theatre 

at State College . . . Filmrow Local 

P-11 has re-elected all officers: Jack Weltner, 

president; Orlando "Slam" Boyle, 

vice-president and business agent; Helen 

Garlltz, secretary, and John Navoney, 

treasurer, all for two-year terms. 

Mrs. John C. Kerzan of the Palace 

Gardens Drive-In near Indiana, Pa., seldom 

mLsses the 20lh-Pox screenings, thus 

keeping in close touch with available 

product while the airer Ls closed for the 

winter Gordon and Bertha Gib,son are 

hoping to get started on a motor trip 

through the southwest soon . . . Milt Antonoplos 

has been without work since the 

real estate business where he was employed 

has folded. He and brother Tony with 

Tom Zaimes are building a drive-in at 

Monroevllle. but construction is at a standstill 

during the severe weather. 

Ernie Stautner. Lake Placid outdoor theatre 

owner and Steelers football star linesman 

ten years, was seen in the east-west 

pro bowl game from Los Angeles last Sunday 

via NBC-TV ... Ben Amdur. north 

side theatre owner, mourned the death of 

his brother-in-law Louis Bagran. Last 

March, Ben's sister Verna, wife of Louts, 

was killed in her Squirrel Hill home, and 

this murder remains unsolved . . . Each 

year. Wallace Taber turns up at area high 

school auditoriums and exhibits hunting 

films at $1.25 admission. His advertising 

usually makes the local theatre very second 

rate by comparison. So credit Louis 

Fordan, manager of SW Memorial Theatre, 

McKeesport, with trying to do something 

about it. With Jim Roche, LATSE business 

agent, Foi-dan appeared before the Mc- 

Keesport school board to protest the 

sportsmen's shows . . . Maurice "Red" SUverberg. 

UA sales topper, was at Monte 

fiore Hospital for a rest. 

The Reynolds Drive-In on the site of 

the former Army camp here has been 

sold by Carl McKnight to Mr. and Mrs. 

Stephen Poster, newcomers to the business. 

McKnight is leaving exhibition . . . Legislation 

to permit county local option on 

legalized charity bingo games has been 

introduced in tlie Permsylvania senate . , 

The Pittsburgh district will have a harness 

racing ti-ack if the voters approve, according 

to L. B. Sheppard, chairman of the 

new state harness racing commission. Tlie 

same goes for Philadelphia. 

Three-Way United Artists 

Drive Honors Benjamin 

NEW YORK—United Artists has opened 

a 23-week collections, billing and playdate 

drive in honor of Robert S. Benjamin, 

board chairman. Cocaptalns are James R. 

Velde, vice-president in charge of domestic 

sales, and David V. Picker, executive assistant 

to Max E. Youngstein, vice-president. 

More than $60,000 in prizes will be 

awarded. Exchanges will be aligned in 

three major groups. A first lap of ten weeks 

will end April 2, a second of nine weeks 

June 4 and the final stretch period of four 

weeks July 2. 

Screen Frame Manufacture 

Good Job for Exhibitor 

CHESWICK, PA.—Joe 

Mulone. who has 

been very successful building theatre 

screen frames, is constructing a fireproof 

concrete block 40x80 foot building in the 

rear of his Cheswick Theatre for expansion 

of this business. A few years ago when he 

built a screen frame for his Cheswick 

Theatre, other exhibitors saw it and urged 

Mulone to build special size screen frames 

for their theatres. Soon, orders were coming 

in from all parts of the coimtry. 

Anas Bros. Add Airer 

WEIRTON, W. VA.—The Anas brothers 

of the indoor Cove Theatre here have 

purchased the Skyview Drive-In at East 

Liverpool, Ohio, from Lawrence Black, who 

leaves the theatre business to enter the 

construction field. The 12-year-old outdoor 

theatre, with 500 car capacity, will 

reopen February 3. The Anas brothers also 

own and operate the Ohio Valley Drive-In, 

Follansbee, and the Hilltop Drive-In at 

Chester, W. Va. 

Shea's Theatre at Erie 

May Become Car Lot 

PITTSBUROH — About a year ago 

when the former Shea's B-house at Erie, 

the Colonial, was razed to make way for 

commercial buildings, Uiere were reports 

that this cii-cuit's A-house at Erie, Shea's 

Theatre, would be the next to call it quits 

there. Now there seems to be no question 

about it. 

The Erie Parking Authority has been 

negotiating to purcliase tlie old theatre 

on 10th street which abuts the Lawrence 

Hotel and which is a landmark in the 

Lake City. Consulting engineer Donald M. 

McNeill and others, however, recoimnend 

that the parking authority avoid committing 

itself to an off-street parking program 

at the site of Shea's Theatre as the 

costs would be excessive. Reports are that 

the theatre with an 85-foot frontage and 

depth of 165 feet could be acquired for approximatelj' 

$150,000; to demolish the 

building would add $25,000, making a total 

of around $175,000. 

Shea's recently renewed Its lease on the 

Fulton Theatre, Pittsburgh. At Erie, SW 

circuit operates three theatres, the Warner, 

Strand and Columbia. Only two neighborhood 

theatres are in operation there. 

HOMER IN HOMER CITY DARK 

HOMER CITY, PA—The Homer Theatre 

here closed permanently last Sunday. 

A unit of the Mike Manos circuit, 

this theatre had "all but given up" 

a number of times in recent years, with 

closed periods, parttime operation, etc. 

Manos recently closed its Manos Theatre 

at Vandergrift and this house has been 

dismantled to make way for a storeroom. 

Remaining open at Vandergrift Is this circuit's 

Casino Theatre. 

Manos interests recently purchased the 

Harris Theatre, Tarentum, from the SW 

circuit and closed it to give a better selection 

of film product to 

the Manos Theatre 

there. The 55-year-old Harris Theatre, 

under plan-s of Ted Manos, will be 

remodeled into an apartment building with 

a garage in the basement. 

Silverman Bros. Ready 

Logan at AHoona, Pa. 

ALTOONA. PA—Two of the early day 

exhibitors are coming out of retirement 

and returning to showbusiness. Ike and 

Jake Silverman, owners of the Logan Theatre 

here, are preparing this house for 

early reopening. It has been dark since 

1953. The Silverman brothers at one time 

owned and operated a large circuit. They 

pioneered in the nickelodeon days and 

were leading exhibitors in the midwest 

until their retirement several years ago. 

They have kept busy with their real estate 

business. 

Roxbury Theatre to Be Razed 

JOHNSroWN. PA—Thorofare MarkeU, 

Inc.. will enter this area with five stores, 

the supermarket chain purchasing three 

Red Top markets and building two new 

units. One of the two new structures 

here will be built on the site of the present 

Roxy Theature in Roxbury. The theatre, 

for many years a unit of the old 

Ideal Amusement Co. of Johnstown, will 

be razed. 

, 

E-8 

BOXOFHCE February 1, 1960

MEWS AND VIEWS THE PRODUCTION CENTER 

(Hollywood Office—Suite 219 at 6404 Hollywood Blvd.. Ivan Spear, Western Manager) 

Writers Claim Regal 

Withheld TV Money 

HOLLYWOOD—The Writers 

Guild lias 

added Regal Films to its strike list, claiming 

Regal Films left the writers out in its 

splitup of money received from the sale of 

post-48 films to National Telefilm Associates. 

Previously, according to the guild, it had 

considered and rejected the formula under 

which actors and directors, but not writers, 

are reportedly receiving a share of the proceeds 

from the sale of these Regal films. 

The statement also noted that Regal's 

contract with the guild had expired at the 

time of the deal and said that it appeared 

such action by Regal was deliberately 

timed to avoid making an acceptable deal 

for payment to writers. 

At the same time, Robert L. Lippert, 

production liaison between 20th-Fox, distributors 

of the block of 30 films sold by 

Regal, and the now inoperative company, 

said Regal films were solely financed by 

Regal and Bank of America, and under a 

distribution agreement with 20th-Fox, Regal 

had the right to sell films to television 

if recoupment of investment was lagging. 

"Mr. Skouras offered to pay off loans 

against the pictui'es, but Regal preferred 

to unload the films to TV and make its 

own settlements," Lippert said. 

Mike Wallace Narrates 

Special Reel on 'Beach' 

LOS ANGELES—United Artists is distributing 

150 prints of a special newsreel 

narrated by commentator Mike Wallace, 

highlighting the 18-city simultaneous world 

premiere of Stanley Kramer's "On the 

Beach." The film will be used in theatres, 

on television, in department stores and 

other public places prior to the national 

engagements of the UA release around the 

world. Noted overseas reporters have narrated 

the foreign language versions of the 

newsreel, which is four and thi-ee-quarters 

minutes long and utilizes footage showing 

celebrities who attended the premieres in 

nine of the cities. 

After its six premiere engagements. "On 

the Beach" will open in 55 key city engagements 

in the next three weeks. 

Ken MacKenna to Star 

HOLLYWOOD — Kenneth 

MacKenna. 

who left his post as story editor at MGM 

last year to perform on Broadway in Dore 

Schary's "The Hanging Tree," has drawn 

a star role in 20th-Pox's "High Time," 

Bing Crosby starrer. 

DISTRIBUTOR AND TEAM—Walter 

Reade jr., head of Continental 

Distributing: Corp., distributors of "Behind 

the Great WaU," first film in 

the AromaRama process, is flanked at 

the Los Angeles premiere of the film 

by Aubrey Schenck (L) and Howard 

W. Koch, producer- director team who 

will make the second feature using: 

the new process. The film will be "A 

Scent of New Mown Hay," from the 

novel by John Blackburn. 

Jack L. 

Warner, 'Ben-Hur' 

Win Milestone Awards 

HOLLYWOOD—Jack L. Warner, president 

of Warner Bros., was presented with 

the Milestone Award of the Screen Producers 

Guild and "Ben-Hur" was named 

the best produced theatrical motion picture 

of 1959 at the annual Milestone 

Awards dinner held Sunday i24) in the 

Beverly Hilton Hotel. 

With the exception of the honor bestowed 

on Warner, all other awards were 

made by secret ballet and unannounced 

until the dinner ceremonies. Warner was 

cited "for his historic contribution to the 

American motion picture." Mrs. Sam Zimbalist, 

widow of the MGM producer who 

was at the helm of "Ben-Hur." accepted 

the best-produced picture award. She received 

a standing ovation from the capacity 

crowd, as a tribute to the achievements 

of the late filmmaker. 

Don Prince to Wald Unit 

HOLLYWOOD—Twentieth-Fox has assigned 

Don Prince to the Jerry Wald unit 

exclusively, and he will supervise publicity 

on "Let's Make Love" and "Sons and 

Lovers," and later on "Return to Peyton 

Place." "The Hell Raisers" and "High 

Heels." In addition, there will be special 

unit assignments on films outside of the 

studio, such as "Sons and Lovers" which 

John Campbell will work on in England. 

Asking SAG Members 

For Strike Orders 

HOLLYWOOD—The board of directors 

of the Screen Actors Guild has voted to 

conduct a national mail referendum requesting 

authorization of a strike order by 

the board, thereby postponing for at least 

a month any strike SAG may be contemplating 

against theatrical producers. The 

board also voted for a temporary indefinite 

extension of the basic theatrical contract 

with producers beyond the January 31 

expiration date. 

SAG estimates that the results of a mail 

referendum will not be known for at least 

three weeks and the extension agreement 

is cancellable only upon ten days notice of 

the guild. 

The board's vote was unanimous, as was 

the recommendation to members that they 

vote "aye" on the strike authorization, 

which would give the board the right to call 

a strike at its own discretion. 

It was emphasized by the guild that the 

strike authorization is directed at theatrical 

producers only. The SAG television 

contract does not expire until March 31 

and the commercial producers' contract 

until June 1. 

The board disclosed that the Ass'n of 

Motion Picture Producers has "not yet 

met" the demand of the guild for an industry-wide 

welfare and pension fund financed 

by employer contributions of 5 per 

cent of their payroll. Negotiations have 

further been stymied by the post- '48 participations 

issue. 

Golden Globe Nominees 

Being Disclosed on First 

HOLLYWOOD—Nominees for this year's 

annual Golden Globe awards sponsored by 

the Hollywood Foreign Press Ass'n will be 

announced at a press conference at the 

Hotel Ambassador February 1. according 

to President Bertil Unger. at which time 

five nominees for each of the 12 classifications 

named by the 112 members of the 

association will be made known. 

Nominees eligible for competition fall 

within the categories of best drama actor 

and actress; best actor and actress in a 

musical and or comedy motion picture: 

best supporting actor and actress: best 

director: best Hollywood produced drama, 

comedy and musical of 1959. and the motion 

picture that has done the most to promote 

better international understanding. 

In addition, there will be nominees 

three male and three female—for the 

"most promising newcomers of 1959" a- 

wards. 

BOXOFFICE February 1, 1960 W-1

and 

was 

. . Bob 

on 

WHILE 

the critics who review television 

programs for local tradepapers 

were less than enthusiastic 

about "Hedda Hopper's Hollywood." 

the Rexall Drug Stores TV Special which 

hit the airways—following much pre-telecasting 

controversy and name-calling—the 

stormy petrel columnist-actress is nonetheless 

deserving of a resounding word of 

thanks from the motion picture industry 

for having assembled and brought to millions 

of viewers a program that can be assayed 

as the most effective overall public 

relations message that it has been the film 

capital's good fortune to enjoy in many 

years. 

The show comprised an impressive, almost-endless, 

ofttimes-nostalgic parade of 

stars, scenes, situations and statistics that 

presented perennial whippingboy Hollywood 

and its ranking acting and productive 

luminaries in the best possible light: 

the glamorous, worshipful perspective that 

added so much to elevating motion pictures 

and those who worked in them and 

on them to the enviable estate they once 

commanded. 

So. what if La Hopper's sally into video 

was lacking in pace and dignity—as some 

appraisers contended— it. nonetheless, did 

as much for Hollywood and its denizens 

in one night as is done in a year by 

richly endowed organizations ostensibly 

dedicated to the chore of improving Cinemania's 

public relations. 

Resultantly. Hedda is deserving of a deep 

bow. 

And. parentheticall.v. the llopprr program 

subtracted u cubit or two from the 

show business stature of Kd Sulhvan. 

against whose established CBS program it 

competed for spectator attention. It was 

Sullivan who started all the namecalling 

fireworks when he accused Hopper of using 

her big-stick position as a syndicated pillarist 

to secure a precedential lineup of 

Hollywood talent at 

the minimum .VFTRA 

honorarium of S210 per appearance, which 

was liappily accepted by stars who command 

up to $10,000 for comparable bits 

on other telecasts. Most of them, in view 

of the nature of the show, would probably 

have been willing to appear for free, had 

union rules so permitted. 

After the shooting was over, only one 

conclusion could be reached: .Sulky Sullivan 

was suffering from an acute case of 

sour grapes. 

Come catastrophy. holocaust or epidemic 

and many Hollywood purveyors of publicity 

will undertake to find a hook therein upon 

which they can hang a fumbling pass at 

a bit of space. The recent flu epidemic 

which incapacitated nearly a quarter of 

the Southland's citizenry was no exception. 

Among all of such efforts, the prize goes 

to this one from Herbert Steinberg's Paramount 

praisers: 

"Virus M, the mystery virus, met Hollywood's 

master of mystery yesterday, putting 

Alfred Hitchcock to bed with a temperature 

and temporarily shuttering his 

production of 'Psycho.' Interest in this 

battle of thi? titans runs high at Paramount, 

with smart money betting that Hitchcock 

can solve this mystery, too." 

" 

If the "smart money right—which 

It usually isn't— Hitchcock should join the 

Public Health Service, no matter how much 

the screen would suffer through the loss 

of his talents. Then what would Happy 

Herbie and his hesitant henchmen have to 

tickle their tom-toms about? 

. 

There's a lesson to be gleaned from the 

Pete I.atsis handout informing that "Cinerama. 

Inc. is purchasing all assets of Cinemiracle 

from National Theatres and Television. 

Inc.. it was announced . 

by B. Gerald Cantor, president 

. 

of 

jointly 

NT&T, 

and Hazard K. Reeves, president of Cinerama. 

The purchase price reportedly is in 

excess of S3 million, with Cinerama acquiring 

all patent rights, filmmaking and 

projection equipment, and thi- feature film 

Windjammer." the one film made thus far 

utilizing the Cinemiracle process." 

National Theatres invested substantial 

amounts of money, executive personnel 

enthusiasm and time in the development 

of Cinemiracle and the making of the one 

picture produced under the process. It is 

obvious that the revenue from "Windjammer 

" the reported "in excess of 

$3 million" did not regain that investment. 

The lesson? Shoemaker stick to your 

last. 

The title-thinker-uppers at the film 

foundry of the Freres Warner have 

changed the tag of "'Captain Buffalo" to 

•"The Trial of Sergeant Rutledge."' 

Drastic demotions are not new in the 

UB organization. Ixjok what happened to 

the New York publicity department! 

Delta Kappa Alpha, national cinema 

fraternity, elected Jack L. Warner to honorary 

membership, which perhaps accounts 

for Bill Hendricks and his busybeaver 

Burbankian blurbers getting their 

fraternity pins out of their cotton beds, 

polishing them and pinning them on their 

respective shirts, over hearts— if any. that 

is. Bejeweled collegiate brotherhood emblems 

are accepted attire on the Warner 

Bros, lot the.se days. 

Modesty seems to Im- the order of the day 

out Culver City way. While most drumbeaters—studio 

and freelance alike—are 

intensifying their bucking for .Academy 

Awards recognition for pictures, stars, 

writers, producers, etc.. Howard Strickling"s 

bully boys give a thought to a mere 

bird. Witness the following hand-out: 

"Herman the Pigeon, who will be seen 

in MCiMs "The Gazebo." is the first nominee 

for the 'Patsy .Award.' presented yearly 

by the .American Humane .Ass'n to the best 

animal actors in films and TV." 

And for the rich they singi 

LOS ANGELES 

. . . Bill Alford. 

Pd Barison. 5'3. partner with Jerry Pursell 

m the operation of Cinema Distributors 

and Barjul International Pictures, 

died suddenly at his home of a heart attack. 

His body was to be flown to New 

Andy Krappman, 

York for services . . . 

longtime executive \rith Pox-West Coast 

and National Theatres, has retired . . . 

Sam Nathanson and Roy Bassett, both old 

time Filmrowites. have joined MCA as 

sales representatives. Bassett will serve in 

the Southern California area, including 

Los Angeles, and Nathanson will go to Dallas. 

Tex. . . . Dick Carnegie, manager of 

the local UA exchange, has succeeded 

Morris Sudmin as distributor chairman in 

charge of Pilmi-ow charities 

Strebe general manager, has re- 

opened the Balboa Theatre in Balboa. 

Joe Satinsky has announced the appointment 

of I. M. Weiner as western division 

sales manager of Releasing Co. of 

Independent producers. Weiner was with 

Universal-Int.'rnational as sales and exchange 

manager in Omaha and Des 

Moine.s for about 20 years. His preoent 

position embraces Denver. Salt Lake City, 

San Francisco. Portland. Seattle. Alfkska 

and the Hawaiian Islands. At the Beverly 

Hilton annual meeting. Weiner said. "I am 

tremendously happy to be associated with 

this djTiamic company. Their product is 

excellent and the opportunities for bigger 

profits for exhibitors and independent producers 

is more promising now than it has 

ijeen for years." 

Joe Epstein, manager of the Brooklyn 

Theatre. Los Angeles, was on the Row 

buying supplies with his supei-visor. Jack 

Goldberg . Dunagan, Hub Theatre. 

Blythe, Calif., was on the Row booking and 

buying. 

Faye Reeder, Fox West Coast advertising 

. . 

licad. t)ocame a grandfather for the first 

time. His daughter, living in London, England, 

had a baby boy . Mury Odel. Aladdin 

Enterprises, celebrated his birthday at 

the Beefeaters with many Filmrowites 

"breaking bread" with him at luncheon. 

Ralph Clark, UA western division manager, 

was off to Cliicago for confabs with 

the home office heads . . . SherriU C. Corwin. 

president of Metropolitan Theatres, 

went to San FYanclsco on business . . . 

Ii-win Joseph, general sales manager and 

vire-pre.sident of Modem Films, Clilcago. 

accompanied by David Friedman, publicity 

chief, flew in for confabs witli Floyd Lewis, 

president of Modern Filnxs, and Pat 

O'Sullivan. western representative . . . Al 

O'Keefe. accompanied by Mrs. O'Keefe. left 

for an extended cruise through Mexico and 

Honolulu. 

'Angry Red Planet' Start 

March 10 in Texas Lineup 

LOS ANGKLES— American International 

Pictures will kick off national distribution 

on "The Angry Red Planet " March 10 

in Texas with a 50-theatre saturation engagement. 

The film, first production in 

Cinemagic, was produced by Sid Pink and 

Norman Maurer. It stars Gerald Mohr, 

Nora Hayden and Les Tremayne. 

W-2 BOXOFTICE February 1. 1960

Hard-Tickelers Top 

LA Film Attractions 

LOS ANGELES — "Behind the Great 

Wall," the first film in AromaRama, held 

up fine locally with a solid 225 per cent, 

though the general level was lowered somewhat 

for the week. Hard ticket offerings 

maintained their steady highlights, with 

"Ben-Hur" whisking home with a handsome 

270, "Porgy and Bess" with 140 and 

Cinerama's "South Seas Adventure" continuing 

with a brisk 80 in its 70th and next 

to closing week. 

(Average Is 100) 

Beverly Canon The Lovers (Zenith), I 1th wk. 130 

Corthay Circle Porgy ond Bess (Col), 28th wk., 

5 doys 140 

Chinese On the Beoch (UA), 6th wk 150 

Downtown Paramount, Wiltern, Iris and eight 

drive-ins Cosh McCoil (WB); Web of Evidence 

(AA) 130 

Egyptian Ben-Hur (MGM), 9th wk 270 

Fine Arts Mosters of the Congo Jungle (20th- 

Fox), 6th wk 75 

Four Star Behind the Greof Wall (Cont'l), 

2nd wk 225 

Fox Wilshire Solomon and Shebo (UA), 5th wk. 115 

Music Hall The Mouse That Roared (Col), 

5th wk 175 

Pontoges—Operation Petticoat (U-l), 5th wk...l60 

Poromount Hollywood The Mirocle (WB), 5th 

wk 60 

Pix—Never So Few (MGM), 5th wk.; The Pride 

and the Possion (UA), reissue 30 

Stote Oiory of o High School Bride (AlP); 

Ghost of Dragstrip Hollow (AlP), 2nd wk 20 

Vogobond The 400 Blows (Zenith), 5th wk 115 

Vogue ^The Gazebo (MGM), 6fh wk 75 

Warner Beverly Suddenly, Last Summer (Col), 

5th wk 155 

Werner Hollywood South Seas Adventure 

(Cineromo), 70th wk 80 

Holdovers Are Brisk 

In Healthy Seattle 

SEATTLE—With the Orpheum taken 

over this past week with stage shows and 

the Blue Mouse closed for screen alteration 

before the opening of "Ben-Hur," 

holdovers spotlighted the first runs, with 

"Operation Petticoat" pulling a strong 150 

per cent in its 5th week at the Music Hall. 

Close behind, "Solomon and Sheba" 

scored 130 per cent for its 5th week at the 

Paramount. 

Coliseum The Purple Gong (AA) 100 

Fifth Avenue Journey to the Center of the 

Eorth (20th-Fox), 4th wk 

Music Box— The Mouse That Roared (Col), 

110 

3rd wk 95 

Music Hall Operation Petticoat (U-l), 5th wk. 150 

Paramount Solomon and Sheba (UA), 5th wk. 130 

"Suddenly' Clicks for 250 

In San Francisco Bow 

SAN FRANCISCO—Three new openers 

here resulted in high grosses with "Suddenly, 

Last Summer" at the St. Francis 

at the top with 250 per cent. "On the 

Beach" continued to pull, as have all the 

holdovers of the last few weeks. 

Fox—Goliath and the Barbarians (AlP); Desert 

Oesparadoes (RKO-SR) 220 

Golden Gate Operation Petticoat (U-l); Four 

Fast Guns (U-l), 4th wk 110 

Orpheum Windjammer (Cinerama), 9th wk...250 

Paramount The Gene Krupa Story (Col); House 

of Intrigue (AA) 100 

St. Francis Suddenly, Last Summer (Col) 250 

Stage Door Porgy and Bess (Col), 4th wk 200 

United Artists On the Beach (UA), 4th wk...200 

Vogue The Mouse That Roared (Col), 4th wk...200 

Worfield ^Never So Few (MGM), 2nd wk 110 

Long Runs Hold Up 

In Denver Theatres 

DENVER—Local first runs enjoyed another 

consistently good week. Many of the 

theatres were in the last weeks of extended 

runs and still managing to better the 100 

per cent figure. 

Aloddin Porgy ond Bess (Col), 5th wk., roadshow 

basis 1 50 

Centre Operation Petticoat (U-l), 5th wk 125 

Denhom Êdge of Eternity (Col); Murder Reported 

(Col), 2nd wk 80 

Denver The Story on Page One (20th-Fox); 

Blood and Steel (20th-Fox) 1 00 

Esquire He Who Must Die (Kassler) 1 00 

Lokeshore Drive-ln The Purple Gang (AA); 

Atomic Submarine (AA) 100 

Orpheum Never So Few (MGM); Gunfighters of 

Abilene (UA), 2nd wk 125 

Paramount Solomon and Shebo (UA), 5th wk. 125 

Towne Hoppy Anniversary (UA), 5th wk 150 

Oscar to Hulda McGinn 

As 600 Friends Cheer 

SAN FRANCISCO—More than 600 

persons 

attended the testimonial dinner 

given by the Northern California Theatres 

Koy Cooper presents an "Oscar" to 

Hulda McGinn at the banquet held in 

her lionor. 

Ass'n for Hulda McGinn, for 35 years 

lobbyist and legislative agent for the theatremen, 

in the Garden Court of the 

Sheraton Palace Hotel. It was also a birthday 

celebration for Mrs. McGinn, her 75th. 

Hulda was the star attraction thi'oughout—from 

the simulated theatre marquee 

in the hotel lobby, which emblazoned her 

name in large illuminated letters, to the 

engraved "Oscar" listing her virtues, which 

was presented to her at the dinner table. 

Sherrill C. Corwin, president of the 

Metropolitan Theatres Corp., was master 

of ceremonies. 

Her daughter, Mary McGinn Taylor, 

brought greetings from the Women's Club 

of America, Washington, D. C. 

Guests included Glenn M. Anderson, 

lieutenant governor of California: William 

F. Knowland, Kent Redwine, Robert L. 

Lippert, Jerry Zigmond, Ray Reider, Harold 

Wirthwein, William Thedford. and Luana 

Patten, star of "Home from the Hill," 

and John Smith of Laramie TV show, her 

fiance. 

Giving brief talks were Lieutenant Governor 

Anderson ; Joseph Allen, representing 

the city: Kent Redwine, Motion Picture 

Producers Ass'n: Ann Holden. American 

Broadcasting Co.: Dr. Harold Spears, superintendent 

of schools: Irving Levin, 

Northern California Theatres Ass'n president: 

L. S. Hamm, NCTA chairman of the 

board, and Herman Wobber, 20th-Fox. 

Title Changes 

Confidential Report on Collins College 

lU-Ii to COLLINS COLLEGE. 

Captain Buffalo iWBi to THE TRIAL 

OF SERGEANT RUTLEDGE. 

The Hero of Iwo Jima

. . Ben 

. . . Universal 

. . . Emmett 

, 

i 

SAN FRANCISCO Lease Theatre for 2-Year Run of 'Can-Can' 

Exhibitor Gil Taylor, who operates thi 

HO-seat theatre called The Movie, was 

running the Nazi film, "Triumph of the 

Will," at the time of the anti-Semitic outbreaks 

last month and his business picked 

up at once. However, he has cut off the 

run due to the world situation ... A preview 

of "Home From the Hill" at the 

Nob Hill Theatre January 20 was wellreceived 

by the industry members attending. 

Also at the showing were Vincente 

Minnelli. director, with cast members 

George Peppard. George Hamilton and Luana 

Patten. 

William McUwain, general manager of 

Cinei-ama, and Everett Gallow, Cinerama 

director of advertising, are visiting here 

Neil East, Paramount division manager, 

. . . 

was in the city on business . Hamm, 

chief barker of Tent 32, and Rotus Harvey 

second chief barker of Variety International, 

attended the Seattle regional meeting 

January 22. 

Celebrating the 11 0th charter year of 

the city of San Jose and the opening of 

a new city hall, all San Jose theatres are 

showing a most effective trailer made by 

National Screen. The old hall fades out, 

showing the new structure . . . Mary Mc- 

Ginn Taylor returned to her home and 

duties in Washington, D. C, after attending 

the testimonial dinner for her mother. 

MaiT is editor of the Federated Womens 

Club publication. 

It is reported "The Big Fishennan" will 

follow "Porgy and Bess" at the Stage Door 

The cashier of the Fox Theatre was 

. . . 

held up by a lone gunman January 20 

. . . Bill Donahue, secretary of the Variety 

Club Mixed Bowling team, has been transferred 

by the Navy to Japan and leaves 

for a three-year hitch with his wife Bobbie 

.. . Tom Quirm, who plays on the 

Crest Sales team, will take over the secretarial 

duties. 

DENVER 

The WOiMPI servlco ri-port for the first 

half of the fiscal year shows that in 

excess of 800 hours of service were donated 

by Denver WOMPI members to their charitable 

projects. The majority of the service 

hours were spent with the American 

Cancer Society, Denver TB Society and 

WOMPIs major project, the Holy Ghost 

Youth Center. The WOMPI Is taking an 

active part in the meetings of the recreational 

coordinating conunlttee of the 

metropolitan council for community service. 

The council's purpose is to help people 

In the lower downtown area to fight juvenile 

delinquency, eliminate drop outs in 

the public .school system and to work 

against alcoholism and runaway fathers. 

Fred Knill, general manager of Gibraltar 

In what is said to be one of the lonBCst theatre leases over taki-n by a film 

company. '.lOth Century-Fox has leased L.A's Carthay Circle Theatre for (wo years 

for the exclusive local run of "Can-Can." The Jack CuniminKs production is 

slated to start its roadshow Todd-.AO engagement March 10. Buddy Alder. 20th 

Century-Fox executive producer, is shown seated, flanked by, left to right, 

Spencer Leve, president of Fox West Theatres; Ted Tedford, National Theatres 

executive; Shirley MacLaine, one of the "Can-Can" stars: Jack Cummings, producer 

of the film, and Roy Evans. National Theatres executive. 

EJnterprises, entered one of his cutting 

horees In the National Western Stock show 

here. Fred's wife Ii-ene, was also an entrant. 

Her palomino was entered in the 

palomino western and halter class. 

Bob Patrick, owner of the Lakewood 

Theatre in Denver prior to its claslng and 

more recently with Alexander Film Service 

here, has been transferred by Alexander 

to a post in the w'est coast division 

. . . Merle Swank, who operated drive-in 

theatres In Longmont and McCook, Neb., 

until two years ago, is now publishing the 

Broomfield newspaper and is a director of 

the newly prop)osed Broomfield Country 

Club. 

Jack Felix, Allied Artists manager, was 

traveling south, calling on the accounts 

held an early Saturday 

morning screening of their cartoon feature. 

"Snow Queen" at the Centre Theatre 

Savard, owner of the Greeley 

Drlve-In, has moved his offices to the 

swanky 655 Broadway Bldg. . . . Mayer 

Monsky. Universal manager. Is driving a 

new Falcon and Chick Lloyd of Apex Films 

is breakng in a new Corvair. 

.Setting bookings along the Row were 

Sam Feinstein. Kar Vu Drlve-In, Brighton; 

George McCormlck, Skyline. Canon City; 

Frank Aydelotte, Aggies, Port Collins; 

Larry 

Starsmore and Howard Campbell. Westland 

Theatres, Colorado Springs. 

Edith Head of Paramount will design a 

complete wardrobe for Joanna Moore, recently 

signed to a term contract by Alfred 

Hitchcock. 

Seattle Conference 

Ends Variety Series 

SEATTLE—George Eby. Variety International 

Chief barker, and other Variety 

International officers, held here the last 

in their series of regional meetings to get 

acquainted with new chief barkers and 

officers of tents throughout the country. 

The January 22 meeting was held at the 

Olympic Hotel. 

Attending were Eby; Rotus Harvey, 

second assistant international chief barker; 

Eugene Murphy, International representative 

who also represented the Las Vegas 

tent at the meeting; Lee Schulman. Tent 

46 chief barker, Seattle; Ben Hamm. Tent 

32 chief barker. San Francisco; Prank X. 

Christie, first assistant chief barker, 

Seattle, and Paul H. Smith, Seattle tent 

press guy. 

1 

Em AND 

KEEP 'EM COMING w'i4k 

Timely Event Shows 

PLUGGED WITH 

V^TRAIIERS 

PROM THAT 'KNOW-HOW comunr 

lis NTDI tTRIir. itN FIANdiCO (» CAllfORNU 

lonmf^ 

BOONTON, N. J. 

Large Core 

Greater Crater Area 

MAXIMUM LIGHT 

Evenly Dittributmd 

In Colifornio— B. F. Shearer Compony, Los Angakt— Rtpubllc 3-1145 

B. F. Shcorvr Compony, San FrancitcoÛnd«rhill 1-1816 

in WoihJngton— 6 F. Sheorcr Company, Scoftle— Eliot 8247 

tn Oregon— B. F. Sheorcr Company, Portlands-Co pi to I 8-7543 

in Colorodo^Dcnver Shipping & Inspection Bureau, Denver—Acoma 

2-56U 

in Utah— Amusement Suppfy Co., 225 Wevt South Temple, Soft Loke 

Crty 10, Cm. 4-3*69 

W-4 BOXOFTICE :: February 1. 1960

. . drive-in 

'Suddenly/ Tew' Hit 

Magic Circle in Loop 

CHICAGO — Newcomers and holdovers 

alike presented an excellent gross picture 

in the Loop. "Suddenly, Last Summer" was 

an outstanding opener at the United Artists; 

but also doing a most satisfactory 

business were "The Gene Krupa Story" at 

the Garrick, "Never So Few" at the Oriental 

and "Cash McCall" at the Roosevelt. 

(Average is 100) 

Carnegie The Mouse Thot Roared (Col), 5th wk. 160 

Chicago Operotion Petticoot (U-l), 4th wk...215 

Cinestage Scent of Mystery (Todd), 3rd wk...225 

Esquire Li'l Abner (Para), 5th wk 130 

Garrick ^The Gene Krupo Story (Col) 185 

Loop The Lost Angry Mon (Col), 4th wk 165 

McVickers Windiammer (Cineromo), 4th wk...200 

Monroe Tread Softly, Stranger (SR); Lusf to 

Kill (SR) 155 

Oriental Never So Few (MGM) 225 

Roosevelt—Cosh McColl (V/B) 1 95 

State Lake On the Beach (UA), 5th wk 205 

Surf Porgy and Bess (Col), 4th wk 155 

Todd Ben-Hur (MGM), 4th wk 225 

United Artists Suddenly, Lost Summer (Col).... 245 

Woods Solomon and Shebo (UA), 4th wk 215 

World Playhouse The Magician (Janus), 4th wk. 170 

Most Kansas City Spots 

Enjoy Solid Business 

KANSAS CITY—Although the week was 

characterized by chilly, drizzly evenings, a 

number of the first-run situations turned 

in a report of solid business. The Paramount 

and the Roxy were especially prosperous 

downtown with "Cash McCall" and 

the fifth week of "Operation Petticoat," 

respectively. The Kimo held up well with 

"The Mouse That Roared" and the final 

week of "Porgy and Bess" was very good 

at the Capri. "Goliath and the Barbarians" 

earned a third week at the Uptown. 

Brookside South Pacific (20th-Fox), 3rd wk. ..275 

Capri Porgy and Bess (Col), 5th wk 275 

Kimo ^The Mouse That Roared (Col), 4th wk. 150 

Midland Pretty Boy Floyd (Cont'l); Four Fast 

Guns (U-l) 135 

Missouri The Rookie (20th-Fox); Gunfighters of 

Abilene (UA) 60 

Paramount Cash McColl ( WB) 1 75 

Roxy Operation Petticoat (U-l), 5th wk 175 

Uptown and Granada Goliath and the Barbarians 

(AlP), 2nd wk 130 

'Solomon and Sheba' 

300 in Indianapolis 

INDIANAPOLIS—"Solomon and Sheba" 

opened with a bang at Loew's this past 

week and may be expected to stay awhile. 

"Operation Petticoat" also was running 

strong in a second week. 

Cinema Doctor at Seo (Rep); Isle of Levant 

(F-A-W), 5th wk 75 

Circle The Story on Page One (20th-Fox) . . . . 90 

Esquire The Lovers (Zenith), 4th wk 85 

Indiana Journey to the Center of the Earth 

(20th-Fox), 5th wk 1 00 

Keith's Operation Petticoat (U-l), 2nd wk 200 

Loew's Solomon and Sheba (UA) 300 

Lyric Porgy and Bess (Col), 5th wk 135 

BOWLING 

KANSAS CITY—As league competition 

began Friday evening /2 28Vi 

Monley Inc. 27 41 Poxton Lmbr 241/] 321/2 

Mode O'Day 23 45 Fowler Env. 12 45 

In the men's league, the California Almond 

Growers rolled a scratch 949 in theiithird 

game for a new season hi-10. In the 

women's league in recent weeks Ireta Cocayne 

of Rea Ins. rolled a 204 scratch game 

and Fredye Taylor rolled a 206 scratch. 

Say Allied Needs Myers 

To Fight Censor Threat 

Abbott Sher Will Head 

MPA of Kansas City 

KANSAS CITY—Directors of the Greater 

Kansas City Motion Picture Ass'n have 

elected Abbott J. Sher of Exhibitors Film 

Delivei-y and Air Dispatch president of the 

organization for 1960. Last year he served 

in the demanding post of chairman of the 

entertainment committee. Ralph Adams of 

Fox Midwest Theatres was named first 

vice-president and Howard Thomas, Warner 

Bros, office manager, second vicepresident. 

M. B. Smith, Commonwealth advertising 

executive, was named secretary 

and Richard Durwood of Durwood Theatres, 

trea,surer. 

A good portion of the meeting was devoted 

to an infoiTnal and lively discussion 

of methods by which motion picture 

attendance can be dramatized to the public, 

both on a local and national scale. A 

specific follow-up on this will be brought 

before the gi'oup at the next meeting, Sher 

said. 

Outside-U.S. Rights Sold 

ST. LOUIS — Andy Dietz of Astral 

Films here has sold to Henry A. Arias of 

New York City distribution rights outside 

the U. S. to "The Prince of Peace." Dietz 

is closing exchange area franchise deals 

on the film, which depicts the Passion of 

Christ as enacted by an Oklahoma Easter 

pageant group. 

Semo Theatre Open Again 

BLOOMPIELD, MO. — The Semo Theatre 

was reopened January 22 by Edward 

D. Kirkby, head of the Semo Enterprises, 

Inc. It had been dark several weeks. 

THIRD TIME TIMEPIECE—William 

Margolis is shown receiving: a 

watch in honor of his installation for 

a third consecutive term as chief 

barker of the Variety Tent 26 of Illinois. 

Making the presentation is Jack 

Kirsch, head of Allied Theatres of Illinois 

and former chief barker. 

. 

INDIANAPOLIS — Opposition to the 

use of "objectional themes and excessive 

use of profanity" in motion pictures was 

voted by the board of directors of Allied 

Theatre Owners of Indiana at their 

January meeting. 

"There has been and seems to be a 

continuing growth in the practice of using 

story plots and themes which oppose all 

accepted standards of good social and moral 

living" the resolution stated. "The increase 

in the use of bad language in film 

dialog is reaching the point where it no 

longer adds emphasis but is degrading. 

"It is our belief that the theatregoing 

public is more interested in seeing good, 

wholesome entertainment which has not 

been impregnated with messages or pseudo-education 

on .social problems or moral 

issues." 

The resolution "hoped" for an increase 

in the number of pictures good for family 

patronage. 

The Indiana Allied board extended to 

Abram P. Myers, general counsel of Allied, 

an honorai-y membership and urged that 

he continue to serve National Allied. After 

reminding that Myers gave up the 

chairmanship of the Federal Ti-ade Commission 

to join Allied 30 years ago, the 

resolution declared Myers "through superhuman 

efforts, brought about the cessation 

of motion picture monopoly, thereby 

guaranteeing independent theatre owners 

full access to the exhibition 

field." 

In addition Myers' "fine sense of moral 

values and dedication to . . good clean 

. 

entertainment in the nation's theatres," 

are needed at the present time when "there 

is a trend on the part of certain irresponsible 

individuals within the industry to produce 

and advertise motion pictm-es in bad 

taste, which irresponsible acts, unless 

curbed, must lead to nationwide censorship 

and eventual destruction of all freedom 

of expression on the screens of the 

nation." 

The board pledged full support to the 

campaign to prevent extension of wages 

and hours regulations to theatres. 

Hear WB's 'Bush' Plans 

At Promotional Luncheon 

KANSAS CITY—Local film buyers and 

independent exhibitors from nearby communities 

were invited to hear exploitation 

plans for "The Bramble Bush." Warner 

Bros, release slated to have a regional premiere 

here soon. These plans were disclosed 

at a press luncheon Thursday (28) 

at the Hotel Muehlebach. 

The main speaker was Max Bercutt, assistant 

to Benjamin Kalmenson, executive 

vice-president of Warners. Russ Borg, exchange 

manager here, and Don Walker, 

midwest exploitation man, also were on 

hand to greet guests. 

Burt Lancaster portrays a controversial 

minister in United Artists' "Elmer Gantry." 

BOXOFnCE February 1, 1960 C-1

" 

KANSAS CITY 

Dev Miller and the other officers of 

United Theatre Owners of the Heart 

of America were so pleased with their first 

ventui-e at holding an afternoon of short, 

concentrated committee meetings to carry 

out the business involved in getting Show- 

A-Rama III "on the road" that a second 

session has been called for Tuesday afternoon 

1 9 1 . Out-of-town committeemen can 

sp>end Tuesday morning taking care of 

Pilmrow business and then report for the 

jjarticular meeting which concerns them. 

The schedule is; executive committee, from 

1 to 2 o'clock: booth sales and brochure 

advertising, 2 to 2:30; publicity, 2:30 to 3: 

decorations and lighting, 3 to 3:30; attendance, 

3:30 to 4; registration and reception. 

4 to 4:30. Please be there and on 

time, the officers urge. 

Bob Cloughley, Paramount booker who 

has been attending evening classes at Kan- 

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sas City Junior College, decided to step 

up his education program and has resigned 

his position as of Friday i29i to attend 

day classes the second semester. His present 

plan is to major in marketing at Kansas 

City University as soon as he completes 

his present course at Junior College. Bob 

Mauss, former booker and assistant .shipper 

at MGM. will replace Cloughley. 

Seolt Dickinson. 18. son of Glen Dickinson 

jr. and his wife Georgia, has been a 

next door neighbor of Dorothie Warneke 

at K. U. Medical Center since falling on 

a bit of ice on the garage floor and breaking 

his hip Thursday i21i. Scott is a senior 

at Shawnee Mission East. He has 

worked in the Dickinson cii'cuit offices 

during vacation time. Sid Slubbs. of the 

Dickinson auditing department, has been 

a patient at St. Margaret's Hospital since 

suffering a heart attack Saturday . 

He was reported to be resting comfortably. 

Patti and Don Pierstorff have a new 

daughter. Anita Elaine, bom Thursday 

1 21 1 

—in 

at the new Baptist Memorial Hospital 

fact. Anita was the second baby and 

first girl born in the new medical center. 

Patti is a former Columbia employe and 

both she and Don are well known to Pilmrow 

league bowlers. The Pierstorffs have 

another daughter. Carol Ann, 5 years old. 

A numbor of familar faces loom up on 

page 17 of the January 6 issue of the 

NT&T SHOWMAN, house publication of 

National Theatres and Television Inc. The 

well-known faces belong to Fox Midwest 

officials Richai-d Brous, Pi-ank Bamford, 

Ralph Adams and Leon Robertson all of 

whom are pictured congratulating E. E. 

Maxfield. manager of the Linwood Theatre, 

who was named 4th Quarter Showman. 

The Showman title carried a $250 award 

with it. 

The flu bug has been putting in overtime 

at National Screen Service, having 

given a bad time to Mary Connolly, Alice 

Miller. Mary Lou Stanton, Ruby Stone. 

WaiTcn Smith and Manager Lou Patz. All. 

however, are back at work and feelint; 

much better ... It's nice to see Don Clark 

back on Filmrow. although he says he'.s 

only "filling in " as booker at the Howco 

pxchangc until Lari-y Blechelc can find 

•someone to meet his requirements. Don. 

who left Allied Artists about a ye-ar ago 

to join Keith Hedrick in forming the Don 

Keith advertising service, still Ls very 

much occupied with his own company, although 

this time of year Is comparatively 

slack. With Clark to pinchhit, Biechele 

has been able to put in some time in the 

territory. 

Three MGM men who put in a happy 

but exceedingly hectic week in connection 

with the opening of "Ben-Hur" at the 

Capri were Robert Mochrie. assistant sales 

manager, of New York: John Allen, division 

sales manager of Dallas, and of course 

Tom Bailey, local manager. All three expressed 

Intense gratification at the fine 

comments being called forth by this truly 

epic film. 

George and Guk Kopulos of Regal Supply 

spent several days in mid-January traveling 

the snow covered Kansas territory. 

Irving Singer of Rex Specialty Bag Corp., 

Long Island. N. Y.. was a recent visitor 

at Regal as was J. G. Clark of the Clark 

Box Co. of Edison, Ohio. Regal, incidentally, 

will be \'ery much in e\1dence at the 

upcoming Show-A-Rama III. ac^ôrding to 

George Kopulos. with several new pieces 

of equipment and supplies on display . . . 

Norris Cresswell. UTO executive secretary, 

reports tliat Russell Filer, president of the 

National Ass'n of Concessionaires, was in 

town looking over the Show-A-Rama III 

site at Hotel Continental. Cresswell says 

booth reservations are coming along very 

nicely for the March 8-10 convention and 

ti-ade show. 

Marty Landau was on the Row last week 

with the word that he's going to op)erate 

his theatre at Madison, Kas.. on Saturdays 

and Sundays, having been coaxed 

into the step by the Madison merchants 

who miss the pulling power of a motion 

picture house. The merchants are being 

very cooperative. Landau says, and he is 

hopeful the move will prove economically 

feasible. 

A miserable day seemingly had no effect 

on local Women of the Motion Picture Industi-y 

Tuesday (26'. 29 of the group turning 

out for a luncheon and business meetmg 

in the Columbia clubroom. Hostesses 

included Gladys Melson. Hazel LeNoir. 

Betty Caruso. Billie Mlstele. Margaret 

Stanley. Lois Anello. Myrtle Cain. Frankle 

Jenkins, MaiT Jane Hartman and Marje 

Sweeney. President Phyllis Whitescarver 

conducted a brief business meeting during 

which it was decided to raffle off a matching 

man's and woman's wristwatch between 

now and the Show-A-Rama convention 

during which the winners will be announced. 

The club will hold a bake sale 

at Warner Bros. Friday (19i and are to 

hold a rummage sale in March. New member 

Kathy Deveney of the Columbia exchange 

was Introduced. 

Exhibitors on Filmrow included W. V. 

Snider of Holdcn: Ed Harris. Neosho: 

Elmer Bills, Salisbury: Leo Hayob, Marshall: 

Shirley Booth, Rich Hill; F. L. "Doc 

Lowe, Lebanon: Mr. and Mrs. Bob Woodson. 

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C-2 BOXOmCE :: February 1. 1960

. . Joe 

. . Residents 

'Ben-Hur' Previewed 

At 4 Big Screenings 

KANSAS CITY—In what is believed to 

be the heaviest schedule of previews ever 

given a motion pictui-e in this area, approximately 

4,200 Kansas Citians had seen 

"Ben-Hur" before its first public performance 

Friday night i29> at the Capri Theatre. 

Durwood circuit's de luxe house here. 

Tuesday night was devoted to the industry, 

with Filmrow turning out in force. 

On Wednesday afternoon, some 750 local 

ministers and their guests attended a special 

matinee screening and on Wednesday 

evening another screening was held for 

press, television and radio representatives 

of the area. 

Thursday evening was a black tie affair 

attended by civic leaders; officials of leading 

area firms, trade associations and sei-vice 

clubs and the like. The Pi-iday night 

performance was bought out by the Kansas 

City Athenaeum as a benefit. Adding 

interest to the week's events was a visit 

to Kansas City by Miss Haya Harareet, 

who appears as Esther in the film. 

Essanjay Co. Acquires 

Post-1948 King Films 

CHICAGO—Essanjay Films, distribution 

fii-m headed by Irwin S. Joseph and Dave 

Pi-iedman, announced the acquisition of 

national theatrical distribution rights to 

all post- '48 King Bros, productions. The 

gi-oup includes "The Carnival Stoi-y," "The 

Brave One" and "Drums in the Deep 

South," all of which are in Technicolor, 

and originally distributed by RKO. Also 

"Mutiny" and "The Ring," which were 

originally distributed by UA. 

"The Carnival Stoi-y," which will be the 

initial release, will be paired with "The 

Prime Time," feature produced here by 

Essanjay and Midcontinent PUms. The 

combmation will open February 3 at the 

Strand in Madison, and on February 4 at 

Loew's Orpheum in St. Louis and the 

Strand in Springfield, 111. 

Joseph said Seymour Borde, former Chicago 

and Los Angeles RKO and Rank 

manager, has been appointed west coast 

representative for Essanjay. Sam Gorelick 

will continue to headquarter here as general 

sales manager. 

Hudson Enterprises Buys 

Airer at Sheriff's Sale 

AUBURN, IND.—The Ti-i-Hi Di-ive-In, 

northwest of Garrett, was sold at sheriff's 

sale Januai-y 19 for $18,300 to Hudson Enterprises, 

Richmond. The only other bid, 

for $18,100, was made by Peter G. Mailer, 

Fort Wayne theatre operator. 

The property was ordered sold November 

12 by the DeKalb cU-cuit court, after 

judgments totaling more than $18,900 were 

awarded against Andromache Kalafat, 

Garrett, and the Tri-Hi Drive-In. 

UA Sales Chiefs Confer 

CHICAGO—James Velde. general manager 

for United Artists: WiUiam Heineman, 

sales chief; Fred Goldberg, director 

of ad-publicity; Joseph Gould, advei-tising 

manager, and David Singer attended 

a conference on product handling. 

MITOA Sendoff for Filmrow Queen 

A delegation from the Missouri-Illinois Theatre Owners Ass'n saw Ruth 

Shurnas, third from left, off on an all-expense paid trip via TWA to Las Vegas. 

Miss Shurnas won the trip when voted Miss Filmrow of St. Louis 19G0 at the annual 

convention of the MITO last November. Her cousin, Alvina Knaup, second 

from left, went along since the prize was for two persons. Others shown waiting 

for the TWA plane to take off from the .St. Louis Lambert airport are Mrs. 

John Meinardi, left, and at right, John Mînardi and Jim Damos. Charlie Goodman, 

who operates the Senate Theatre in St. Louis, was in charge of the selection 

of Miss Filmrow. 

New Drive-In Planned ST . 

At Bloomington, Ind. 

BLOOMINGTON, IND.—Gust Lycas, Indianapolis 

realtor, has announced plans 

for a $3,000,000 shopping center to include 

a "walk-in, drive-in" type of theatre, 

as well as numerous retail stores, 

bowling alley, service station and restaurant. 

The project will be on a 25-acre site 

north of 17th, between Walnut and Dunn 

streets, north of Bloomington, and will 

be known as Colonial Hill Plaza. Parking 

for nearly 2,000 cars is planned. 

'Prime Time' Showings Due 

In Madison, Springfield 

CHICAGO — "The Prime Time," produced 

here with local talent by Herschell 

Lewis, will be test-marketed in Madison, 

Wis., and Springfield, 111. The backers of 

Midcontinent Films have indicated they 

are so well pleased with the film that they 

have requested Lewis to get going on two 

more locally produced films. So Lewis is 

asking for scripts from Chicago authors. 

Sellout Benefit Series 

CHICAGO—Lester Stepner. manager of 

the Evanston Theatre, is lining up another 

series of benefits of two sellout performances 

a night. Included is the annual 

theatre party February 11 of the Haven 

Junior High PTA. \vith "The Inn of the 

Sixth Happiness" on the screen. The Evanston 

Democratic Club has taken over 

the theatre for the night of February 25 

with "The Last Hurrah." 

LOUIS 

prank W. Thomas. AA manager at Kansas 

City, has taken over the management 

of the St. Louis office also, succeeding 

Maurice Schweitzer, who died recently. He 

will split his time between the two 

branches Levine was in town 

working 

. 

on "Jack the Ripper." Jim Castle, 

former Paramount publicist, has been 

retained to publicize the picture in this 

area. 

.Among those noted on Filmrow were Doc 

Lowe of Lebanon. Mo.; the O. D. Johnsons 

of Bernie. Mo., and Ben Dezell of 

Ray Parker of subui-ban 

Staunton, 111. . . . 

Brentwood, pre.sident of MITO. and Lester 

Kropp of Wehrenberg Theatres and wife 

returned from Florida vacations . . . Paxil 

Krueger of the Wehrenberg circuit was 

elected liigh priest-prophet of his Moolah 

Shrine lodge. 

Sam L. Sosna. who operated the Sosna 

theatres in Mexico and Moberly. Mo., up 

to 1949 with his brother Louis, died in 

San Diego recently . near the 

Gravois Theatre are complaining the theatre 

is doing so much business that i>atrons 

are parking their cars so as to 

block their driveways . . . Managers of the 

Frisina circuit wound up the 13-week 

Managers Opportunity drive. 

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BOXOFFICE ;; February 1, 1960 C-3

David 

CHICAGO 

Tenant's in the Ganick Theatre building 

. . . The 

in the Loop report they are on notice 

to vacate by April 1. Reports on Filmrow 

are that the Garrick. and the Harding 

on the north side, are to be closed but this 

is denied by Balaban & Katz 

Monroe will open •'Blitzkrieg" and "Breakout" 

on the 17th . . . Paul Montague is 

handling publicity for "The Purple Gang." 

"400 Blows," which Tom Dowd's Central 

Film Corp. will distribute in the midwest, 

will open the 10th at Dowd's Capri 

.. . Barrett, longtime theatre 

manager, returned from a visit in his 

home state of New Hampshire. He's seeking 

a new post . . . Alien Morris joined 

the Koerner Motor Express force ... J. 

T. Lavoric has formed Film Consultants, 

Inc., 166 West Van Buien. C. W. Cromer 

was named manager. 

BuukinK culondurs arc being issued by 

Continental Distributing Co. in connection 

with its sales drive honoring Mike 

H 

U

—— 

Theatre Attendance 

Surge in New Orleans 

NEW ORLEANS—A renewed interest 

in 

motion picture entertainment was more in 

evidence the past week than it has been in 

many a month. Exceptionally good business 

was enjoyed by all of the first run 

siuations, and in many of the neighborhood 

and drive-in theatres, despite subfreezing 

weather, which followed an allday 

rain on Tuesday (16) and lasting 

through the weekend. 

No particular attraction of the varied 

cinema bill of fare offered can be pinpointed 

as most appealing to the public 

and as tops in attracting the biggest 

crowds, as all in-town theatres shared in 

overall exciting boxoffice receipts. 

"Cash McCall" at the RKO Orpheum 

reached far above average: "Never So 

Few" a four-week holdover at Loew's State, 

wound up its engagement far better than 

anticipated, with the first three weeks in 

top-bracket figures. "Solomon and Sheba" 

its successor, which opened to very good 

business on Thursday (21) on one of the 

coldest days of the week, really made a 

spurt the following night, crowding the 

theatre to the rafters, with the third balcony, 

practically deserted for many 

months, filled to capacity. Duplicates of 

Friday continued on Satui'day and Sunday. 

"Operation Petticoat" at the Joy, in its 

fifth week, continued to do exceptionally 

lively business. "Journey to the Center of 

the Earth" at the Saenger held the interest 

of the moviegoers in a second week 

just like it did during its opening week, 

enjoying towering attendance over the 

weekends. 

Waldron, Ark., Theatre 

Heavily Damaged by Fire 

WALDRON, ARK.—The Scott Theatre, 

only theatre in Scott County, was badly 

damaged by a three-hour fire Sunday 

morning, Januai-y 24. Screen, sound equipment 

and seats were a total loss, either 

as a result of the fire itself or as a result 

of being watersoaked as volunteer fii-emen 

confined the fire to the tlieatre building. 

The theatre is owned by K. Lee Williams, 

Inc., and managed by C. M. Whitfield. The 

latter said that remodeling is expected to 

begin as soon as damages have been appraised. 

'Nude' Due in Charlotte 

NEW YORK—Fifty theatres in the 

Charlotte exchange area will begin showing 

"Nude in a White Car" February 3, according 

to Ed R. Sviagals, sales vice-president 

of Trans-Lux Distributing Corp. The 

openings will set a playoff patterns for the 

rest of the country. 

AT NEW UA MEMPHIS OFFICE— Several Paramount Gulf Theatres officials 

were caught by the photographer chatting with UA officers at the opening 

of the United Artists branch in Memphis. Left to right: Socko Martin, UA 

sales manager in Memphis; Jimmy Howell, Paramount Gulf buyer; James R. 

Velde, vice-president of United Artists; Kermit Carr, vice-president, Paramount 

Gulf; Al Fitter, division manager; Mike Lee, district manager of UA; Cliff Wilson, 

booker. Paramount Gulf, and Ed Stevens. UA branch manager. 

Maynard Gardner Goes 

To Ritz, Crenshaw, Miss. 

CRENSHAW, MISS.—Maynard Gardner 

has been appointed manager of the Ritz 

Theatre, which has been in fuUtime operation 

here for the last 16 years. The Ritz 

is known as one of the best equipped and 

most attractive smalltown theatres in the 

state. 

The Ritz owners, Mr. and Mrs. Jesse H. 

Moore, planned to move to Millington, 

Tenn., Monday ( 1 ) , where Moore will manage 

the Curtis Person Bowling Lanes. The 

Moore residence in Millington will be at 

4907 First St. Their daughter. Mrs. Curtis 

Person jr., also lives in Millington. 

Moore will continue to book and buy and 

handle other details for the continued 

good operation of the Ritz. 

'Petticoat' Continues 

To Please in Memphis 

MEMPHIS—Three local first runs were 

batting well above average. Two of these 

were holdovers — the popular "Operation 

Petticoat" and "Windjammer." A new horror-mystery, 

"The Tingler" scored 170 per 

at the Warner. 


Crosstown Windjammer (Cinerama), 3rd wk 125 

Mako Some Like It Hot (UA); Kings Go Forth 

(UA), return runs 100 

Palace Operotion PeMieoot (U-l), 3rd wk 200 

State Never So Few (MGM), 3rd wk 100 

Strand The Rookie (20th-Fox) 70 

Warner The Tingler (Col) 1 70 

New Censors Reverse 

Memphis 'Camera' Ban 

MEMPHIS — The city's new board of 

movie censors, who announced they planned 

to be more liberal than former boards, 

are off to just that sort of start for 1960. 

The first screening session resulted in a 

reversal of the former board. "I Am a 

Camera," which has been banned from 

Memphis screens for four years, was approved. 

It will be advertised "For Adults Only." 

but may be shown now in Memphis. 

Only a few weeks ago, this movie was 

announced for a television showing on 

station WREC. A protest was made to 

Mayor Hem-y Loeb. The radio station voluntarily 

withdrew it from the schedule 

and it was not shown. 

Four of the five members of the new 

censor board attended the screening which 

resulted in approval of all six films shown, 

including "I Am a Camera." Two of the 

six were "Solomon and Sheba" and "Home 

From the Hill. Mrs. Judson McKellar. 

' 

chairman, announced the results. 

Mrs. Richard Towne, board member, 

had this to say; "Films seem to be going 

more and more towards vulgarity. Words 

are used that are not necessary." However, 

she voted to approve the films. 

Besides Mrs. McKellar and Mrs. Towne. 

other members of the new board are Fred 

Morton, union leader; Eugene Bearman. 

lawyer, and Mrs. P. M. Wiebanga. 

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BOXOFFICE :: February 1,1960 SE-1

30 

. postponed 

NEW ORLEANS 

John Schaffer sr., who will be 70 in June, 

retired Monday 'li from active duties 

in the film delivery and popcorn and supplies 

business he and J. B. Kemp have 

operated for years. Son Buddy will take 

over the top spot in the delivery service 

while Kemp will handle the popcorn and 

supplies distribution. However, Pops Schaffer 

plans to be at his desk almost daily 

at the Schaffer & Kemp office, serving 

in an advisory role, and taking care of 

his real estate holdings in thLs area. The 

latter includes a large tract of land near 

Kentucky Lake in Kentucky on which popcorn 

is cultivated. 

Manager Billy Briant will host a 20th- 

Pox reKional meeting at the Montelcone 

Hotel February 8. 9. Alex Harrison. Glenn 

Norris, Martin Moskowitz and Clarence 

Hill of the home office will confer with 

managers and salesmen from seven exchanges. 

A scoopful of celebrations is coming up in 

February in the Catherine "Scoops" Bonneval 

family—her own birthday on the 

3rd: grandson Billy Bump's on the 7th, 

and the 31st wedding anniversary of Catherine 

and husband Elmo on Uie 8th. She 

is a UA staffer . . . Adelaide Delatte, whose 

duties are varied, marked her eighth year 

at UA. 

Frank Lais and wife, part owners of the 

Lakeview and Fox neighborhood theatres, 

attended the Horsemen's Benevolent Ass'n 

convention in Los Angeles, then planned 

a leisurely trip in southern California and 

Mexico . . . Ra>-mond 

Gremillion. former 

RCA field engineer who now directs the 

Twin Do Di-ive-In with his wife Mary, 

has been engaged by T. A. Pittman Construction 

Co. to make the booth and sound 

installation at the new Navy air base recreation 

center in New Iberia. 

The WOMPI members arc talking movies 

to just about everyone Uiey meet—on the 

bus. in the beauty parlor, in the markets, 

at bridge, etc. . . . The winner of the 

Carnival queen doll 

made by Valeria Benson 

was Inez Martinez, stage director for 

the WOMPI minstrel gi-oup . . . Marie 

Saucier is requesting eyeglasses and 

frames, costume jewelry and Christmas 

cards for the East Louisiana Hospitals and 

other institutions. Rolande Guma is collecting 

castoff nylon hose for the hospitals. 

Corinne Bouche is seeking a place 

to hold a rummage sale. Call her at MGM. 

Harry Goldstone of New York. Astor 

representative, conferred with Leo Seicshnaydre. 

Joy Houck and Sara Cohen of 

Howco Pictures of Louisiana. He left here 

for Memphis with Don Kay of Don Kay 

Enterprises. Kay had just returned from 

ten days in HoUiTx-ood negotiating for indoijendent 

product. Among those he met 

were Bernard Woolner of the Woolner 

Bros. Drive-In Theatres here, who has 

been in the film capital for more than a 

year, and Ron Ormond. producer who Is 

well known in New Orleans. 

Parker Speaker Rebuilding 

Wins Industry Confidence 

GADSDEN. ALA.—Business has baen 

increasing steadily for the past 12 months 

for the speaker rebuilding 

plant established 

here by Hershel 

D. Parker, who 

has been a motion 

picture projectionist 

and sound technician 

for 20 years. 

"Our slogan is 

"D i X i e's Finest 

Speaker Rebuilding.' 

" said Parker, 

"and the way orders 

are rolling in here, Hershel D. Parker 

we must be doing a 

good job of proving our slogan to theatre 

operators." 

Before Parker returns a rebuilt speaker. 

it must undergo a rigid operations test 

which includes being connected to a sound 

source of two watts of audio. 

"This is much more than any drive-in 

speaker will ever be subjected to." Parker 

explained. "We never ship a speaker that 

shows any rattle or Inferior tone. We rebuild 

it again. This way we can give the 

same warranty as the original!" 

Parker emphasizes that sound plays a 

major role in enjoyment of a modern motion 

picture. "After all. no matter how 

beautiful the picture looks on the screen," 

he pointed out, "the most important thing 

is the sound. An inferior picture can be 

sold but not faulty sound." 

Parkers supplier is Waldom Electronics, 

Inc., a major supplier of speaker parts to 

the sound industry. 

Benson Fong will have a triple-threat 

assignment in Paramounfs "Walk Like a 

Dragon." 

Jeol 

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ATLANTA • CHARLOTTE 

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MEMPHIS • NEW ORLEANS 

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LOUIS 

Claude DorRrois. who has a theatre in 

Biloxi and a drive-in at Bay St. Louis, has 

been put on a diet because of incipient 

ul er . . . Karen. 13-year-old daughter of 

the Sammy Wrights, gave her King Cake 

party Saturday 1 > 

from the 

22nd because of a fever. The King Cake 

parties are popular among the youngsters, 

and are like the pre-Mardi Gras carnival 

balls and parties for the oldsters. They 

extend from Epiphany to shortly before 

Carnival day . . . Bill Hendricks of the 

Hollywood WB .studio was here working on 

'Till' Bramble Bush." 

I' iinirow was enlivened by the presence of 

many exhibitors who hadn't made a trip 

to the exchanges in many weeks. Noted 

were John Ezel, King at New Roads: N. 

L. Erdy, Pox at Livingston: Neil Robinson, 

Crestvlew. Fla.: Tom Watson sr., L>-rir 

at Ellisville. Ml.ss.: Jack Minkler. Jack's 

Drive-In at Bogalusa: I. W. Funderburk. 

Palace at Jonesboro: Charles Phillips. Del- 

Ui at Jonesville: A. L, Royal and son Lloyd 

of Meridian. Miss.: M. A. Connett and 

booker Marijo James of Newton. Miss.: E. 

E. Jcnner of Laurel. Miss.: PhiUip Salles. 

Covington: Pic Mosely. Picayune. Mi.ss.: 

Dick Coor. New Iberia: J. J. Labat. Raceland, 

and Lewis Cox. Bayouland Drive-In 

near DonaldsonvUle. 

Klaine Yochim of the Theatres Service 

staff and M. Paul Holmes plan to be married 

February 6 at the St. Mathias Church. 

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MIAMI 

Ifeith A. Hendee, manager of the Gateway 

Theatre in Fort Lauderdale, as well as 

city manager for Broward County for 

Wometco, won first prize of $500 in the 

contest to exploit "North by Northwest" 

in the small situation category. Emory M. 

Austin, exploitation chief for MGM, made 

the presentation. Hendee, a civic worker in 

Broward County, is president of the Junior 

Chamber of Commerce. 

Th3 Brandt circuit, which leased the old 

Bard, former vaudeville house in Little 

River, completely remodeled the house and 

reopened it January 21 as the 79th Street 

Theatre. The 700-seater is running double 

features at budget prices for the family, 

25 and 50 cents for adults and 15 for children. 

Tom Kiernan, longtime theatre operator 

at Los Angeles, is the manager. 

The Variety Children's Hospital tumor 

clinic received $3,216 toward its work at 

a recent meeting of the United Order of 

True Sisters, Inc. Miami 43 of UOTS, 

dedicated to serving cancer, also gives an 

annual grant of $700 to the clinic where 

children with leukemia receive diagnosis 

and treatment. Several of the members 

work at the clinic helping to keep records, 

doing secretarial work for the doctors, 

preparing children for examinations, 

amusing the children waiting for appointments, 

etc. Mrs. Elton Rosenblatt heads 

the volunteers at the clinic and Mrs. Harold 

H. Brown is president of the local 

chapter. 

Dick Shawn rushed back here on completion 

of his movie, "Wake Me When It's 

Over," to be with his wife, who expects a 

baby soon . . . Cui-tis H. Miller, vice-president 

and supervisor of Claughton Theatres, 

was among the guests of honor recently 

at a luncheon meeting of the Optimist 

Club of Miami Beach. He was presented 

a certificate "in grateful recognition 

of valuable and unselfish service rendered 

to the community." Claughton Theatres 

joined Optimist Club in its annual 

Christmas party for underprivileged children. 

Billie Wall, in the accounting department 

of Wometco Enterprises, is recuperating 

at home from a severe virus . . . 

Tony Martin is expected for two weeks at 

the Americana Hotel in February. He will 

be accompanied by his wife Cyd Charisse. 

Personnel at Wometco were still hoping 

Barbara Rush would be able to be here 

for the premiere of "The Bramble Bush" 

at the Carib, Miami and Miracle theatres. 

Letters were poming in from young men 

in this area vieing for the privilege of accompanying 

Angle Dickinson on the round 

of personal appearances at the opening. 

The theatres ran coupons with their ads 

asking the contestant to fiU. in and accompany 

their letters of 100 words or more 

on "Why I'd like to have a date with a 

movie star," along with photos or snapshots. 

Free photos of Elizabeth Taylor were 

being distributed to patrons of Claughton's 

Trail and Hollywood Theatres featuring 

"Suddenly, Last Summer" and which is 

being held over at both theatres. 

Mr. Duffy, through his interpreter, Mrs. 

Betty Daviscour, discusssed the circus with 

guests at a special morning performance 

of "Toby Tyler" at the Olympia Theatre. 

The Miami News and Florida State Theatres 

sponsored the .showing which took on 

a real circus atmosphere with clowns, pink 

lemonade, popcorn and all the trimmings, 

along with Mr. Duffy who was representing 

his brother chimp, Mr. Stubbs, at the 

party. Guests 

i 

2,000j at the preview 

were underprivileged children of 

Dade County, Miami News carrier boys and 

special writers and editors from Dade 

County junior and senior high schools. 

George Hoover of Miami, Variety International 

executive director, will head the 

local delegation to the 33rd annual convention 

in Toronto May 31 to June 4. 

Plans are being made for a gi-eater Miami 

display which will be created under the 

eagle eye of landscape artist John Poulos. 

In addition, the local delegates will take 

along a carload of oranges and a carload 

of coconuts, each of which will carry the 

slogan, "Come to Miami in 1961." The 

Fountainebleau Hotel will be headquarters 

for the International Variety convention 

in 1961. 

Donald Petrie, director of "The Bramble 

Bush," currently is directing Helen Hayes 

in "The Cherry Orchard" at the Royal 

Poinciana Playhouse in Palm Beach. He's 

returning to Warners for a fresh movie 

chore at the end of his Palm Beach assignment. 

JACKSONVILLE 

lyjaurice Shaaber, former Wil-Kin Theatre 

Supply salesman for Florida, has reentered 

show business as manager of 

Floyd Stowe's Linda Drive-In, Palatka . . 

Herb Ruffner is now assistant to Ai"t 

Castner at the downtown Imperial . . . 

Benny Leviton has acquired the indoor 

Capitol Theatre at HomerviUe, Ga. . . Alfonzo 

. 

nores' Negro-patronage Ebbtide 

Theatre at Sebring has opened for business 

with its booking in the hands of 

the local Jack Rigg Booking Agency . . . 

The San Marco Ai-t Theatre, managed by 

Marty Shearn, opened with the first local 

run of "My Uncle," under che sponsorship 

of the League of Women Voters. 

After several weeks of extremely mild 

winter weather, a cold wave spread over 

the Florida peninsula January 21 and 

dropped temperatures to the low 30s, thus 

curtailing attendance at most outdoor theatres 

for a period of several days . . . 

Sarah Keller is the new editor of the 

monthly WOMPI bulletin . . . Charles Parish 

has joined Jim Carey's managerial 

staff at Loew's Twin Normandy Outdoorer 

en a fuUtime basis. 

Philomena Eckert, WOMPI treasurer, 

bowls regularly in three leagues and is 

well on her way to becoming one of the 

city's star bowlers . . . Several new WOMPI 

officers have been named to replace ones 

who have resigned recently. They include 

Ann Easters, first vice-president; Mary 

Jane Partin, corresponding secretary: 

Marie De Nazarie, Myrtice Williams and 

Jane Davis, members of the board of directors. 

BIRMINGHAM 

rjon Waters, Waters Theatres, is remodeling 

concession stands at three of the 

circuit's drive-in situations. The stands at 

Roebuck, Shades Mountain and Fair Park 

will be rebuilt. The new stands will be 

paneled inside and out and feature stalnle.ss 

steel equipment. Everything will be 

self-service except the drinks. Featured 

will be a four-unit hot food dispenser 

serving hamburgers, hot dogs, corn dogs 

and French fries. The stands will be cafeteria-style 

with two serving lines converging 

on one cashier. Waters is very pleased 

with the success of the new corn dogs. 

'ih;y are the hottest thing in the circuit's 

lini, he said. The "corn dog" is a wiener 

with a bun mixtm'e encasing it on a stick. 

Put in only on a trial basis on a hunch, 

this new item has been so successful that 

some drive-in restaurants have introduced 

them, just on the strength of Waters' 

success. 

The .Alabama had a Li'l Abner-Daisy 

Mae look-alike contest ending on the opening 

night of "Li'l Abner." The contest 

tm-ned up a look-alike for Daisy Mae but 

none for Li'l Abner. The Birmingham Post 

Herald and WAPI cosponsored the event 

with the theatre and promoted the show 

heavily. 

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seven days a week . . . L. E. Jackson has 

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Shelby in Shelby, Miss., closed temporarily 

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âthvilie. Tenneitec^ 

ager at 20th-Pox, walked right into a surprise 

birthday party at the exchange when 

he returned from lunch and found employes 

gathered around his desk with a 

birthay cake and coffee all ready. 

Don Landers, Radio. Harrisburg: William 

Ellas. Mun'. Osceola: Victor Webber, Center, 

Kensett; John Staples, Carolyn, rtggott: 

Onis Collins. Capitol, Paragould; 

Lawrence Landers, Landers, Batesville. and 

Ann Hutchins, State, Coming, were among 

Arkansas exhibitors in town on business 

Bedford, Ford Drive-In, Hamilton, 

Ala., was on the Flow. 

Norman Fair, Fair, Somerville; Joe 

Grooms. Skyvue Drive-In, Paris, and Louise 

Mask, Luez, Bolivar, were among Tennessee 

visitors . . . From Mississippi came 

Etha Mann, Belmont, Belmont: L. P. Foley. 

Palace. Tunica, and Leon Rountree. Okolona. 

ATLANTA 

H new slate of officers took over the reins 

of the ladies committee of the Variety 

Club to launch the year's program. The 

out-going cochairmen, Mrs. E. E. Whitaker 

and Mrs. Bernard Ochs, turned their offices 

over to Mrs. John Fulton, chairman, 

and Mrs. Stan RajTnond, cochairman. Other 

officers include Mi-s. Richard Walsh, 

recording secretary: Mrs. Jon Farmer, corresponding 

secretai-y, and Mrs. Sam Goodman, 

treasurer. The new chairman announced 

the following committee leaders: 

Mrs. E. E. Whitaker. cerebral paLsy school 

I 

the organization's major continual project): 

Betty Merritt. program; Mrs. Bernard 

Ochs, Old Newsboys' Day: Mrs. Leonard 

Allen, publicity; Mrs. W. F. Pierce, 

special projects: Mrs. Glenn Loudcnnilk, 

midnight supper club; Mrs. George M. 

Jones, membci-ship; Mrs. James Dodd. telephone: 

Mrs. Tom Jones, scrapbook, and 

Mrs. W. G. Bradley, sunshine. 

Movie and stage star Ralph Bellamy 

arrived here January 24 for a week's presentation 

of "Suiu-ise at Campobcllo " 

at 

the Tower Theatre. During the past two 

years, he has impersonated the youthful 

Franklin Delano Roosevelt in the Dore 

Schary Broadway play. Wliile here, Bellamy 

visited Roosevelt's Little White 

House in Warm Springs as guest of Charles 

Palmer, chairman of the Roosevelt Warm 

Springs Commission, and officials of Uie 

1960 March of Dimes. The parly made the 

round trip to the Georgia resort in President 

Eisenhowers official automobile, 

maintained for his vLsits to Georgia. "Sunrise 

at Campobcllo January 25 as 

" 

a benefit for tlie March of Dimes. Admission 

was by donation to the campaign. 

Also here for the opening night performance 

was Dore Schar>', author of the play, 

and Vincent J. Donahue, director. The 

week's performances closed the run of the 

play, exactly two years after its acclaimed 

Broadway premiere on Roosevelt's birthday. 

It was Bellamy's 855th performance 

of his role. 

Arvin K. Rothschild 

At Continental Helm 

JACKSONVILLE—Arvin K. Rothschild, 

an exhibitor who has headed National 

Theatre Enterprises 

for the past 13 years, 

now heads NTE's 

parent company. 

Continental Enterprises, 

a concern with 

|fesi «c^ 

diversified national 

^ 

interests and headquarters 

in this city. 

Along with 

M1 

the CE 

presidency, Rothschild 

also heads another 

subsidiary, CE 

Productions of Call- a. k. Rothschild 

fornia, which has 

produced its initial feature motion picture, 

"Raymie," starring David Ladd, Julie 

Adams and John Agar, scheduled for February 

release by Allied Artists. It was directed 

by A. C. Lyles Jr., a former Pine- 

Thomas executive who began his career 

as an usher at the local Florida Theatre. 

Clint Ezell is now serving as general 

manager of NTE, which operates a circuit 

of Negro-patronage theatres, after ten 

years as Rothschild's assistant. 

A graduate of Indiana University, Rothschild 

has called Jacksonville his home for 

the past 18 years. Prior to that he was a 

publicist for Bernarr Macfadden Publications 

in New York. He received an official 

Army commendation for his service as an 

officer in the Caribbean area during World 

War n. 

Long known as an outstanding Florida 

showman, Rothschild is a former secretary 

of the Motion Picture Exhibitors of Florida 

and retains a leading role in the group's 

current activities. 

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^

City Censorship Test 

Sent to Texas Court 

NEW ORLEANS—The U. S. circuit court 

of appeals recently vacated and remanded 

a judgment of a Texas district court dismissing 

a suit brought against the city of 

Fort Worth and certain of its officials in 

connection with the showing of "And Grod 

Created Woman." 

Judge Ben Cameron, in the appeals 

court's opinion, held that the Texas district 

court should have let a state court 

decide the constitutionality of two ordinances 

of the city of Fort Worth. 

One of the ordinances attacked in the 

suit prohibits the exhibition of materials 

or objects which are "obscene, immoral, 

lewd, lascivious or indecent." The other 

prohibits the issuance by the city's board 

of censors of a permit for the showing of 

a motion picture which is, in the opinion 

of the board, "indecent or injurious to the 

morals of the citizens of Fort Worth or 

which would tend to promote or encourage 

indecency, immorality, or racial or sectional 

prejudices, or juvenile delinquency." 

Judge Cameron was joined by Judge 

Warren L. Jones in the majority opinion, 

but Judge John R. Brown dissented in 

part. 

The case began when Empire Pictures 

Distributing Co., which claimed to be the 

sole owner of the right to distribute the 

film in Texas and Kingsley International 

Pictures, the alleged sole owner of the 

right to exhibit the movie, were refused a 

permit for exhibition by the city's board of 

censure. 

They then filed suit in federal court 

against the city of Fort Worth, its mayor, 

the city manager, the chief of police and 

members of the board of censorship. The 

suit charged that the two city ordinances 

under which the permit had been refused 

are unconstitutional and violative of the 

First and 14th amendments. 

HOUSTON 

ÂTarner Bros, head publicist Bill Hendricks 

was in Monday working on "The 

Bramble Bush." At a luncheon with Interstate's 

Ai-t Katzen. the Chronicle's Mildred 

Stockard, the Post's Les Rich and 

Paul Hoculi of the Press, Hendricks took 

time out to discourse on the company's 

TV policy with Chronicle TV critic Howard 

Stentz. 

Lamar Fleming jr., will be honored as 

the Variety Club's "Man of the Year" at 

a dinner on February 10 in the Grand ballroom 

of the Rice Hotel . . . "Opei-ation 

Petticoat" ended its fourth week at Loew's 

State and "Pillow Talk" wound up its 

ninth week in Houston. 

Fire Damages Theatre 

PRYOR, OKLA. — The AUred Theatre, 

owned by Mi-s. J. F. Allred and managed 

by Dick Fryer, was damaged by smoke and 

water by a fire in the drugstore next door. 

Richard Brooks directed UA's "Elmer 

Gantry" from his screenplay of Sinclair 

Lewis' novel. 

Texas D-l Assn to Hear 

Senator Yarborough 

DALLAS—Ralph Yarborough. U. S. senator 

from Texas, will climax the speakers 

program at the Texas Drive-In Theatre 

Owners Ass'n convention February 9 

through the 11th. He will give his views, 

possibly on the pending proposal to extend 

wages and hours regulations to the theatres, 

at the closing banquet on Thursday 

evening. 

Two speakers of special trade interest 

will be Kroger Babb, general manager for 

MCP Film Distributing Co. and nationally 

known advocate of more and stronger 

showmanship, and Jack D. Braunagel, 

head of Jay D Bee Amusement Co., North 

Little Rock, Ark., who has given many 

money-making ideas to exhibitors at conventions 

throughout the nation. 

MCP STAR COMING 

Babb said he will bring one of MCP's 

stars, Marilyn O'Connor or Jeanne Baird, 

to the convention. 

Other speakers include Dan Eddy, service 

unit director of public relations and 

campaign director for the Texas division 

of the Salvation Army; Judge Robert 

Calvery of the supreme court of Texas, and 

Grover Hartt jr., a member of the Tabolowsky 

law firm in Dallas, who will discuss 

censorship. 

Again this year the association will 

sponsor a contest to select "the outstanding 

film salesman of Texas." Drive-in 

operators will vote for the exchange representative 

who in their opinion has demonstrated 

in his conduct and relations 

with exhibitors during the last year the 

most interest in the welfare and success 

of the individual drive-in theatre and its 

management. A plaque and a prize will 

be given to the salesman receiving the 

most votes. 

CANDIDATES FOR SALES HONOR 

The salesmen to be voted on follow: 

Allied Artists—David L. Shipps, Paul 

M. Backus, Ben C. Grahm, Burl Lovelace. 

Buena Vista Films—Sebe Miller. 

Columbia—Bill Lewis, Bill Bond, Jack 

Haynie. Joe Lyne. 

Empire—Jack Walton, Don Grierson, 

Dutch Cammer. 

MGM—Vernon Smith, Bob Davis. Jim 

Romsick, Roland Taylor. 

Paramount — Wayland Lillard, Dick 

Bond, Ralph Fry, Gerry Haile, Paul Chapman, 

Paul Rice. Tom McKean. 

20th-Fox—Wayne Love, Alec Alexander, 

Walter Hansen. Grover McDonnell. 

United Artists—Jim Crump, Don Morris, 

Buddy Rimmer. James Sippey. 

Universal—E. C. Elder, Mac Holstein, 

George Byrd. 

Warner Bros.—J. H. Black, Pete Clark, 

B. T. Burnside, J. C. McCreary. 

American International Pictures will 

sponsor a luncheon at noon Wednesday, 

the second day of the "Showmanship for 

'60" convention, which will be held in the 

beautiful new Sheraton Dallas Hotel. 

James Nicholson, president, will speak 

and Dan Eddy will be the toastmaster. 

Eddy is said to have organized more welfare 

programs in Texas than any other 

person, and was chosen Man of the Year 

in 1954 by the Dallas Junior Chamber of 

Commerce, and in 1955 as one of the Five 

Outstanding Young Texans by the Texas 

Jaycees. 

Also to speak at the luncheon will be 

Jack Cox, state representative and a candidate 

for governor of Texas. 

Pepsi-Cola will sponsor a cocktail party 

starting at 6:30 Wednesday evening. 

The convention will be a guest of Motion 

Picture Advertising Service of New 

Orleans at one function through a donation. 

Jim W. Tharp Promoted 

To Brownwood Post 

ABILENE, TEX.—Jim W. Tharp, who 

has managed Interstate Theatres' Park 

JIM W. THARP 

Drive-In since its constniction in 1949, 

has been promoted to city manager for 

Interstate at Brownwood, with office at 

the Bowie Theatre there. 

The apixiintment was by W. E. Mitchell, 

general manager. 

Tharp will replace Jack Hendrix, who 

resigned the post he has held in Brownwood 

for the past ten years to accept another 

position in that city. 

Tharp was born in Rising Star. Tex.. 

May 19, 1923. and moved to Abilene with 

his parents at the age of 11. He joined 

Texas Consolidated Theatres in 1941 as 

an usher at the old Palace in Abilene and 

was later moved to the de luxe Paramount 

Theatre as a,ssistant manager. Tharp enlised 

in the Marine Coi-ps in December 

1942. He returned home to manage the 

Queen Theatre. In 1949, Interstate built 

the Park Eh-ive-In Theatre and named 

Tharp as manager. 

In July 1949, he married Mrs. LaNelle 

McAnally. an Abilene girl. They have two 

children, a daughter Barbara, a junior 

high student, and a son Jet, aged 7. 

Alfred Hitchcock will film a semingly 

impossible shot for "Psycho" of more than 

320 feet up the side of a 15-degree hill. 

BOXOFnCE :: February 1, 1960 SW-1

. . Clasa-Mohme's 

has 

. . The 

'The 

Texas Exhibitor Committees Named 

To Battle Pay-Hour Threat 

DALLAS—Exhibitor committees in 

each 

of the 22 congressional districts in the 

state have been reactivated by the Texas 

COMPO central committee to battle application 

of a minimum wage and hour law 

to theatre employes. 

A similar organization by Texas COMPO 

helped win admission tax relief from the 

federal government in 1956-57. 

Kyle Rorex, executive director of Texas 

COMPO, in a letter to the state exhibitor 

committeemen, urged that they contact 

their congressional lawmakers seeking to 

exempt theatres from pending minimum 

wage legislation in the Senate and House. 

Serving on the central committee are: 

ATTENTION 

DRIVE-IN 

THEATRE 

OWNERS 

SEND IN YOUR 

1960 DUES* 

NOW 

and 

RECEIVE 

COMPLIMENTARY 

TICKETS 

TO THE 

1960 

CONVENTION 

'Dues: S25 for first theatre and 

SIO for each theatre thereafter. 

TEXAS DRIVE-IN THEATRE 

OWNERS ASSN 

2100 Slemmons Freeway 

Dallas 7, 

Texas 

John Q. Adams, executive vice-president. 

Interstate Theatres; John Rowley, president. 

Rowley Theatres; Louis Higdon, general 

manager. Frontier Theatres; Al Reynolds, 

general manager, Ezell Drive-In 

Theatres, and Harold Novy, Trans-Texas 

Theatres, all of Dallas. 

District committeemen appointed are: 

District I — L. D. Powers, Texorkano, choirmon, 

and Woyne McCombs, Atlanta, Tex,; Cab WoU 

Clorksville; W. L. Gelling, Morshall; Weldon Wood, 

Pans, Bob Lilly, Sulphur Springs. 

District 2—Som Lorxlrum, chairmon, Beoumont; 

Som Tanner, Beoumont; George Smith, Center; Bob 

Milentz jr.. Liberty; E. A. Buckolcw, Son Augustine 

District 3—Paul HucJgins, chairmon, Tyler, Tex.; 

Joke Walker, Corthoge, Cronhli Cox sr., Gilmer; 

Gerw Cole, Longview, Bob Hooks, Mineoio; Roy 

Moore |r , Pittsburg. 

District 4—A. S. Moore jr., Greenville, Tex., end 

Jimmy Leothermon, Bonhom; Jock Lilly, Commerce; 

Fronk Sheffield, Denison; Trovis Arnokl, Shermon; 

Leomon Morsholl, Terrell. 

District 5—Jomes O. Cherry, choirmon, and Horry 

Sochs, Chorles O. Wise, Pot Hudgins, Horold Brooks, 

John Collohon, Lee Hondley, Conrad Brody, oil of 

Dallas. 

District 6—Mrs. Edno Schulmon of Bryan, ofxi A. P. 

Boyette jr.. College Sfotion; Cloy Fluker, Corsicono; 

John C. Stiles, Ennis; James Tronthom, Hillsboro; 

Robert Scott, Mexia. 

District 7—Robert Lugenbuhl of Jacksonville, orxl 

George Boss, Athens; O. Z. Norton, Conroe, Morsholl 

Mottison, Nacogdoches; L. O. Wolloce, Novosota, 

J. F. Jones, Polestine. 

Districts B and 22 [Houston)— Al Lever, chairman, 

ond Rufus Honeycutf, V. A. Borroco, F. D. Wiike, 

Fred Conota, Bill Ston«, Homer McCollon, Don 

Goodwin. 

Drsinct 9—John Browning of Golve»ton, and Sonny 

Mortini, Golveston; Arthur Von Minden, LoGrortge; 

Mort Cole. Rosenberg; I. W, Speckles, Schulenburg; 

Rubin 5. Frels, Victoria. 

District 10—Williom Heliums, Austin, ond W. A. 

Stuckerf, Brenhom; H. T. Wales, Burnet; O. A, 

Lngclbrcchf, Georgetown; A. J, Volentine, Lockhort; 

W. W. Weidner, Taylor. 

District II—C. H Stewort, Waco, ond Wayne 

Chipmon, Temple; Tillman Borxt, Temple; Billy Peck, 

Comeron; A. L. Clory, Killeen; C. W. Motson, Rockdole. 

District 12—Frank Weotherford, Fort Worth, ond 

R. L. Wooden, Arlington; Bro Crim and Tod Gould, 

Fort Worth; John W. Jennings, Grapevine; C. H. 

Jones, Weotherford. 

District 13—Jomes Nicncst, choirmon; Fred Mc- 

Hom ond Horold Fleming, oil of Wichito Foils; Fred 

Palmer, Vernon; B. J. Edwords, Goinsville; J. P. 

Harrison, Denton. 

District M—Bruce Collfm of Corpus Christi, orxl 

Syd Holl |r., Beeville; Lynn Smith sr., Gonzoles; 

Floyd barton. New Brounfcls; C. A. Richter, Corpus 

Christi, H. A. Doniels, Scguin. 

District IS—Mike Gilbert, Horlingen, orxl Chorles 

F. Johnson ond Morshall Nichols, Browrisville; George 

Spence, Loredo; Bill Rast, McAllen; Ed Brody, Son 

Benito. 

District 16—Mrs. Moggie Scott, or«l John Poxton, 

El Poso; Jock Vecren, £1 Paso; J. Howord Hodge, 

Midland, Clifton Durhom, Pecos. 

District 1 

7—Truman Riley of Abilerv!, ond Will 

PerKe, Anson; Johnny Douglos Breckenridgc; Sonford 

Hodge, Stamford; Jock Arthur, Stephenville; A. 

E. McCloin, Sweetwater. 

District 18—Jock Kirtg, Amorillo, ond Ed. C. Lee, 

Borger, Rowdcn Cordell, Childress, Don Gilbert, Dolhort, 

H. S. McMurry, Dumos, Froncis Hordwick, Hereford. 

District 19—Royce Blonkemhip, Lubbock, ar>d 

C E. McSwoin, Plainview; J. Y. Robb, Big Spring; 

J B. Rhco, Lubbock; Elliott Dixon, Colorodo City; 

Preston Smith, Lubbock. 

District 20—George Wotson, choirmorv Chorles 

Wolf, Chorles Albert, Richord Londsmoo, Gene Mullet 

and Leon Glasscock, oil of Son Antonio. 

District 21—Bill Harrison, Son Angelo, ond E. J. 

Houbncr, Uvolde; Homer Hodge tr.. Winters; Jock 

Hcndrix ond Jock Needhom, Brownwood; Mrs. Evelyn 

''•âg. Del Rio. 

Frederick Smith Named 

Cinema Editors Chief 

HOLLYWOOD~The American 

Cinema 

Editors membership has .selected the following 

officers and members to the board: 

Frederick Y. Smith, president; Lloyd Berger, 

vice-president: Lloyd Richardson and 

Frank Keller, treasurer and secretary, 

respectively. The board includes Frank 

Bracht. Harold Kress. Jack Dunning, 

Richard Meyer and Dick Fanti. 

SAN ANTONIO 

Camuel Gonzales, who recently reopened 

the America Theatre, Bishop, was in 

town booking Mexican pictures . . The 

. 

Fredericksburg Road Drive-In bix)ught 

back "The Ten Commandments" along 

with "Howdy Partner" on the same program 

. . . R. G. Romano has t)een promoted 

to manager of the Guadalupe Theatre 

here . . . Lula V. Lucchese, 

of the Zaragoza Amusement Co.. 

chased a new Cadillac. 

president 

has pur- 

. 

Maria Felix, Mexican film star, has been 

booked for a personal appearance at the 

Alameda Theatre, according to General 

Manager Ignacio ToiTes . . Columbia's 

new Spanish picture release "Mesalina" 

opened a three-day run in the National 

Theatre here Friday '291 on a triple bill 

with "Attack of the Puppet People" and 

"War of the Colossal Beast" . . . Manager 

Carlos Camacho of the National, lends an 

international style to San tone's Theatrerow 

with his becoming beret . Aztec 

and Majestic theatres have been getting 

marked results with their Sunday 

evening Hollywood sneak preview performances. 

Two former Interstate employes are still 

on the sick list; Beulah Greene, ex-cashier, 

and Joe M. Estes, onetime press and 

publicity manager, Beulah is at the Saint 

Vincent De Paul Rest Home, and Estes Is 

in Brooke Army Hospital here . . . Calling 

at the Mexican film offices here to contract 

for new product were Sam Schwartz, 

owner of the Aztec. Eagle I»ass; Delmo 

hearce, who manages the Ascarate Drive- 

In. El Paso, and Joy Drive-In, Anthony, 

N. M.; T. L. HarvUle. the Rio Theatre. 

Alice; Gustavo Lavenant. the Haydee, Dilley. 

and Hernan R. Garza. HiiH Drive-In, 

Rio Grande City. 

. . . 

Fernando J. Obledo. Columbia office 

manager, was on a flying business trip 

to Dallas Ramiro Cortes, stageshow 

impresario, Los Angeles, was in 

town calling 

on Zaragoza Amusement Co. officials 

. . . The Rainbow Theatre, Castroville, now 

is one of the few houses in Texas that 

has Bank Night every Tuesday. 

Eddie Rcyna, booker for the Frels circuit, 

Victoria, was in twoking at the Mexican 

film market . 

release. 

"La Guarida del Buitre. Lair 

' 

of the Vulture', an all-star color western 

starring Tony Aguilar, Sara Montes and 

Jose Elias Moreno, was booked into the 

State Theatre. T)tis, feature runs 82 minutes 

and is one of the Lone Horseman 

series, reports Ed G. Edwards, assistant to 

the C-M manager. 

Taking part in the San Antonio Lights 

tenth anniversary wild game dinner for 

the patienu of Brooke General Hospital 

were Chill Wills, emcee from Hollywood; 

former film player Spud Goodall. and "retired" 

movie actor Big John Hamilton, 

botli of thLs city. The four-hour show was 

under the direction of Dotti O'Brien, who 

has a theatrical booking agency here. 

Azteca's newest release. "Tan Bueno El 

' 

Giro El Colorado. been booked to 

open a full week at the Alameda January 

28. The all-color picture stars Luis Aguilar. 

Flor Silvestre. Demetrio Gonzales, 

Rosa de Castilla and El Chicote. 

SW-2 BOXOmCE February 1. 1960

. . Arch 

. . 20th-Fox 

. . Bob 

. . Thelma 

Tulsa Downtown Co. 

In Its Final Gasps 

DALLAS 

jpon C. Douglas of Rowley United underwent 

an operation at St. Paul's, with- 

TULSA — Tulsa Downtown Theatres at 

the first of the week neared what may be standing the ordeal as well as could be 

its final gasp, a hearing in federal court expected . Boardman strutted 

Friday (January 29 1 on a report by a along Filmrow announcing the birtli of his 

trustee that no plan for reorganization first grandchild, a girl named Tenjay 

can be effected and that the company be Renae Boardman . . . Word was received 

declared bankrupt. 

here of the illness of Bill Rau of Alamo 

Three theatres are involved, the Ritz, Booking Service in San Antonio, reportedly 

with Asiatic flu. But Bill told friends 

Majestic and Orpheum. operated by Ritz 

it 

Theatre, Inc., and the Majestic Amusement must be the Mexican, French, American 

and all other types of the flu com- 

Co. 

The companies were placed in trusteeship 

bined for he was the sickest he has been 

by Judge Royce H. Savage last June, 

in his life. 

when they asked reorganization. The Ritz Temperatures have ranged from 2 to 33 

and Orpheum, last to operate, have been 

every morning, the coldest here in years 

closed since January 3. 

. . . Buck Weaver, Tom McKean and Paul 

On January 20 court action came at a Rice of Paramount's Oklahoma City office 

brought along a supply of cookies 

hearing on petitions of Ritz and Majestic 

property owners to cancel leases and return 

the properties to their control. Judge 

and distributed them around on one of 

their periodic trips to the local office . . . 

Savage ordered the Majestic tui-ned back 

Mr. Scruggs, the chimp who plays in 

to the Majestic building owner, the Thomas 

L. Townley testamentary trust, and took 

"Toby Tyler." has been on a nightclub 

engagement here. He attended a screening 

under advisement the petition on the Ritz. 

of the film at the Interstate screening room 

The Majestic rents only its quarters. The and visited the circuit booking office. 

Ritz is owned by its own corporation, which 

built it on ground leased from the owners Staffers at the Paramount exchange took 

of the Ritz ( office 

i 

building. They are J. flu shots last September, but since the 

J. Culbertson, the Potter Corp. and Florence 

cold weather they lined up and took an- 

C. Whittington, trustee of several other round of shots to ward off colds 

trusts, all of Oklahoma City. 

and illness for the rest of the winter. They 

The Majestic lease, with rental of $2,- hope. 

000 a month, plus taxes, will expire in 

about two years. The lease on the 

Marie Dunn 

Ritz's 

first learned she had been 

site also can-ies a $2,000-plus taxes monthly 

rental and is for 99 years with termina- 

when she turned on the radio the other 

chosen as favorite Paramount inspector 

tion in the year 2023. 

morning . here hosted a threeday 

regional meeting, starting Sunday at 

A similar petition to regain possession 

of the Oi-pheum also has been filed, but 

the Sheraton Dallas Hotel. Managers and 

action on it was deferred until January sales representatives from 

29. 

Minneapolis, 

The Oi-pheum reportedly has a prospective 

tenant who would reopen the 

Kansas City, St. Louis, Chicago, Des 

Moines, 

theatre. 

Detroit, Indianapolis, Milwaukee, 

Ai-nold T. Fleig of Oklahoma Oklahoma 

City, attorney 

for the Ritz site owners, 

City, and Omaha confeiTed 

with 

said 

home 

in 

office officials Alex Harrison, 

court there also have been nibbles from Glenn Norris. Martin Moskowitz, and 

persons who might lease this property. 

Clarence Hill. Joseph Sugar, Magna Corp. 

Trustee W. E. Rutledge said 

sales 

out of court 

manager, also attended. 

the theatres are worse off financially now Sympathy to Carl Sims, Warner booker, 

than they were at the start of the trusteeship 

in June. 

whose mother was killed when struck by 

a truck In Little Rock, where she lived 

. . . Chill Wills and his wife Betty were 

the guests of Bob ODonnell and Stormy 

Meadows Sunday between Wills' March of 

Dimes Telethon dates at Midland and San 

Antonio . O'Donnell and Don Grierson 

of Empire Pictures went to Oklahoma 

City to confer with Video circuit officials 

in behalf of AIP releases, which Empire 

distributes. 

D. J. McCarthy of San Marcos was in 

Gaston Hospital for removal of a tumor, 

which was not malignant . Jo 

Bailey, president of WOMPI, tm-ned over 

DISTRIBUTED IN YOUR AREA BY AUTHORIZED to the March of Dimes office 3,000 cards 

THEATRE SUPPLY DEALERS 

which the WOMPI members stamped and 

HURLEY SCREEN COMPANY, INC. 

addressed for the annual MOD campaign. 

96-17 Northern Blvd. Corona 68, N. Y. The WOMPI women also are helping in 

the United Cerebral Palsy Ass'n mailing 

program. 

Southwestern Theatre Equipment Co., Inc. Variety will hold another general meeting 

Monday evening 1 8 1 . The membership 

is expected to welcome Wallace Walt- 

Your Complete Equipment and Supply House 

CENTURY — RCA — ASHCRAFT 

hall back with his Heart report. Walthall 

CApitol 2-9906 P. O. Box 2162 

1618 Austin 

"We 

St. Houston 1, Texos 

missed his first general meeting since 

1935 when, because of a lung condition, 

he was confined to St. Paul's Hospital during 

the meeting January 11. Committee 

reports will be heard and more details are 

expected to be announced regarding the 

Variety International convention to be 

held in Toronto May 31 to June 4. Barkers 

were sorry to hear of the death of an 

active member, Henry Watson, last week. 

Forrest Thompson, manager of the Majestic 

Theatre, reports that boxoffice 

seems to have improved materially since 

the first of the year and credits this to the 

good quality of product that has been 

shown on the Majestic screen. "The Miracle," 

currently playing, has brought out 

a better-than-average attendance. 

Well-wishers from Variety sent their regards 

to barker Sam Berry, who became ill 

while on the road for National Theatre 

Supply and was well taken care of in a 

hospital at Harlingen. 

Louis Nye to 

Costar 

HOLLYWOOD—Louis Nye, in his first 

motion picture, "Sexpot Goes to College," 

has been elevated from feature to costar 

billing. 

WAHOO it 

the 

ideal boxofFice attraction 

to increase business on your 

"off-nlghts". 


details. 

Ing 


Be sure to give seat* 

HOLLYWOOD AMUSEMENT 

CO. 

3750 Oakton St. Skokl*, Illinois 

MODERN SALES & SERVICE 

For all your theatre needs 

Authorized dealer for 

R.C.A.— Motiogroph—Ashcraft 

2200 Young Street, Dallas, Texas 

INC. 


A Division of Radio Corporation cf America 

P. 0. Box 3S02S, Air Lawn Station 

Dallas, Texas Fleetwood 2-3911 

BOXOFFICE February 1, 1960 SW-3

OKLAHOMA CITY 

Ifaren Barrel and her husband G. W., who 

have been operating the Rex Theatre 

at Leedy, have turned the operation back 

to Harrel's father and mother, Mr. and 

Mrs. Hugh Harrel. The Harrels. both senior 

and junior, live out on a farm and 

it has been difficult sometimes getting 

back and forth to town. They make only 

two changes per week, and are not 

equipped with CtnemaScope, and have 

found it a little tough getting the right 

kind of pictures. The elder Harrels hope 

to install CS soon and reopen the theatre 

fuUtlme. 

Mr. and Mrs. Elben Ineham, who have 

been operating the Arnclt Theatre at Arnett 

for several months, recently took over 

operation of the VicI Theatre at Vici from 

Dick Turner. The Inghams live in Arnett. 

Elben works at the newspaper office during 

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his spare time and commutes between Arnett 

and Vici each night except Tuesday, 

when both theatres are shuttered. Mrs, 

Ingham works part time at the Chevrolet 

agency, and between the two of them 

they are pretty much on the go. They report 

business has been good. They are 

aggressive and are keeping their theatres 

in the best shape possible, and are booking 

pictures the public likes. 

The mother of Mrs. H. S. McMurry of 

Dumas, Tex., died recently and was 

buried in Port Worth. McMurrj- operates 

the E\'elyn Theatre and Prairie Diive-In 

and runs a bowling alley with his partner 

Ted Powell . . . F. B. Phillips of the 

Palace at Boice City reports he was driving 

along the street recently when a boy 

on a scooter ran into the side of his car. 

For about 12 hours the boy was not expected 

to pull through but finally made it 

and is on the road to recovery. 

Les and Ella Hawes have been operating 

the Forgan Theatre, Forgan, since 1946 

wthout a break. During December, however, 

they closed shop and took off for 

Nebraska where they visited relatives. From 

there they went into Illinois, Kentucky 

and south to Florida, then back through 

Louisiana and Arkansas and into Missoui-i, 

.stopping with relatives along the way. In 

fact, they stayed only five nights during 

the entire 29-day, 4,075 mile trip at a 

hotel or motel. They reopened the theatre 

December 31, two changes a week. They 

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P. 0. BOX 5 SULPHUR SPRINGS, TEXAS 

report business has been fair, surprisingly 

so considering the bad weather which has 

come mostly on weekends. But no one can 

regulate the weather, which reminds us 

what Will Rogers said many years ago 

about Oklahoma weather; "If you don't 

like the weather, just wait a minute." 

Vance Terry, who operates the Woodward. 

Terry and Terrytime theatres in 

Woodward in partnership with his brother, 

recently went to Albuquerque for medcal 

examinations. Brother Ben was on a 

trip to Mineral Wells, Tex. 

A few exhibitors were on Filmrow the 

weekend of tlie storm, including: Cy and 

Mary Thompson, Talihina; Bill Dickenson, 

Purcell; O. L. Smith, Marlow; Creal Black, 

Cordell, L. E. Brewer, Pauls Valley; Bill 

Cleverdon, Ritz. Altus and RiUs. Eldorado; 

Wright Hale, Speannan, Tex.: BUI Edmonston, 

Covington: Clint Applewhite, 

Carnegie, and H. D. Cox, Binger . . . Earl 

Jameson was in from Kansas City conferring 

with Bet Baird, Oklalioma City Inspection 

Bureau, in wliich they are partnei-s. 

Jameson also has the same deal in 

Kansas City along with the operation of 

several conventional and drive-in theatres 

... Up from Dallas were Bob D'Donnell 

and Don Grlerson, Empire Pictures, to 

confer with Video officials and Lois Scott 

and Harry McKenna, Screen Oulld Productions. 

Dick Frans, who operates the L.vn Theatre 

in Thomas, one change per week, 

was baby-sitting with his 12-year-old 

daughter Lyn and 10-year-old son Doug, 

who were confined to their home with the 

mumps. Mama Frans was working at her 

insurance business as usual, but she recently 

had to take time off a few days 

due to a bad case of the flu. Frans said 

he had the mumps when he was a child. 

More Than 600 Attend 

Hulda McGinn Tribute 

SAN FRANCISCO—Shcrnll C. Corwin. 

president of Metropolitan Theatres Corp. of 

Los Angeles and a member of Allied Artists' 

board of directors, served as toastmaster at 

the Hulda McGinn testimonial dinner 

•sponsored by the Northern California Theatres 

A.ss'n of which Mrs. McGinn is public 

relations director. 

Awards to Mrs. McGinn, Including $5,000 

in U. S. bonds, were presented by Irving 

Levin, president of the association, and 

Herman Wobber. Roy Cooper, vice-president 

of the association, served as general 

chairman. 

BOWLING 

DALLAS—Fox held a precarious one 

game lead over Billions following matches 

rolled January 25 in the Filmrow Bowling 

League, marking the first time in recent 

weeks that Billions has lost the league 

lead. 

Tcom Won Lott 

FOM 53' , 

BilllofH S2< , 

. 

Rustlers 48' j 

Cotloltt 48 

Metro 

43', J 

Notes; Men's high game. Fred Loring, 

204; men's high series, Fred Loring and 

Eddy Erickson, 566: women's high game, 

Joy Surratt. 189: women's high series, 498; 

team high games, Castoffs. 692. and team 

high series. Rustlers, 2,080.

Milwaukee Is Good 

In Zero Weather 

MILWAUKEE — "Solomon and Sheba" 

in its fourth week at the Strand Theatre 

led the Avenue houses, and continued to 

pile up outstanding grosses. Cash McCall," 

playing at the Warner, came in for second 

honors with "Operation Petticoat" close 

behind. Business elsewhere was about 

normal despite temperatures hovering 

around zero. 


Polace The Rookie (20th-Fox); Miracle of 

the Hills (20th-Fox) 1 00 

Riverside Operation Petticoat (U-l), 4th wk. ...175 

Strand Solomon and Sheba (UA), 4th wk 200 

Towne Never So Few (MGM), 3rd wk 105 

Warner Cosh McColl (WB); The Love 

Specialist (Medallion) 1 80 

Wisconsin The Last Angry Man (Col); 

OSS J17 (Rep) 95 

"Petticoat' a Favorite 

In 3rd Omaha Week 

OMAHA—For the third week "Operation 

Petticoat" went over average receipts 

at the Orpheum Theatre and the film was 

moved to the Omaha Theatre for a fourth 

week. It opened at 400 per cent and was 

a strong 115 per cent in the third week. 

All downtown theatres felt the results of 

two rough storms which hit during the 

week and made transportation extremely 

difficult. 

Omaha The Story on Page One (20th-Fox) .... 80 

Orpheum Operation Petticoat (U-l), 3rd wk. ..115 

State The Wreck of the Mary Deore (MGM) 110 

Mill City Attractions 

Keep On Drawing 

MINNEAPOLIS— "Porgy and Bess" in 

its fom-th week at the Academy Theatre 

and "Solomon and Sheba" in its fourth 

week at the suburban St. Louis Park theatre 

again tied for top boxoffice grosses, 

both rating a big 250 per cent. Runner-up 

was "The Mouse That Roared" in its 

fourth week at the Uptown with 200 per 

cent—better than the previous week's rating. 

Most other offerings were average or 

above. 

Acodemy Porgy and Bess (Col), 4th wk 250 

Century South Seas Adventure (Cinerama), 

29th wk 105 

Edina The Rookie (20th-Fox) 1 00 

Gopher Never So Few (MGM), 4th wk 150 

Lyric The Lost Continent (Lopert), reissue; 

Elephant Gun (Lopert) 90 

Orpheum Journey to the Center of the Earth 

(20th-Fox), 3rd wk 1 25 

Pan Goliath and the Borbarions (AlP), 4th wk. .100 

St Louis Pork Solomon ond Sheba (UA), 

4th wk 250 

Stote Operation Petticoat (U-l), 3rd wk 130 

Uptown The Mouse That Roared (Col), 4th wk. .200 

World—Happy Anniversory (UA), 4th wk 160 

Closed ill Vinton, Iowa 

VINTON, IOWA—The Palace Theatre, 

owned by Earl W. Kerr of Pinn, Colo., and 

managed by Ernest D. Kammerer, has been 

closed because of lack of patronage. For 

the first time in 50 years, the town is 

without a theatre. At one time two theatres 

and an opera house were operated 

here. 

Allied 

Group Holds Each Exhibitor 

Must Draw Line on Daring Films 

$100,000 Renovation 

At Brookings House 

BROOKINGS, S. D.—The completely remodeled 

State Theatre opened January 

13 with the upper midwest bow of 

"Cash McCall." Except for the north and 

south walls and the roof, the entire theatre 

is new, according to Dan M. Peterson, general 

manager. 

Modern m design with an aluminum and 

glass front, the theatre features mothers' 

rooms, a playroom, all new seats installed 

by Minneapolis Theatre Supply Co., powder 

and restrooms, all-weather air conditioning 

thermostatically controlled, specially 

designed carpeting and a completely 

new sound system. 

Waltz Construction Co. of Brookings was 

general contractor for the project. Harold 

Spitznagel and Associates of Sioux Falls 

were architects. The remodeling reportedly 

cost over $100,000. 

The gi-and opening included such gimmicks 

as live radio and television coverage 

by KELO, Sioux Falls, the presence of 

South Dakota State College and dairy 

queens and free orchids for the ladies. 

Marking the grand opening also were 

days of "cash savings" sponsored at Brookings 

business fu-ms by the merchants section 

of the Brookings Chamber of Commerce. 

The theatre was built in 1929 and was 

acquired by the late Leo Peterson in 1945. 

Dan Peterson has operated the theatre 

since his father died in Jime 1953, with 

his mother, Mrs. Leo Peterson of Rapid 

City, as president of the State Theatre Co. 

" 

Roger "Bud Billings is house manager. 

Poet Carl Sandburg Sees 

Theatre as School Rival 

MINNEAPOLIS—Outspoken Carl Sandbiu'g, 

poet and author who was here for 

the dedication of a school in suburban 

Golden Valley named in his honor, said 

that the school "has rivals—dangerous 

rivals. Three of them are movies, radio 

and television." 

Sandburg suggested that a lesson that 

should be taught in every class is, "One 

movie a month is enough. One television 

western a month is enough." 

The 82-year-old poet said that great 

men down thi-ough history never gave up 

their precious time for anything like movies 

or television. 

"They had books they could turn to. 

More than all else they had loneliness 

and knew what to do with it. They knew 

the value of creative solitude." 

SIOUX CITY, IOWA—Allied of Nebraska, 

Iowa, South Dakota and Midcentral, 

which passed up holding a convention last 

year because of the illness and death of its 

longtime leader and chairman of the 

board, Leo Wolcott, will resume the annual 

gathering in mid-May, either here or 

at an Iowa lakes resort, depending on 

which place is more desirable and available 

at the time. 

This was decided at a regional meeting 

held Tuesday the 19th, which was attended 

by 36 members who braved a storm 

which closed all roads in central Iowa and 

most of Nebraska. 

Al Myrick, new president of National 

Allied, reported on the National Allied 

convention in Miami and outlined plans on 

how he hopes his administration will be of 

value to the small exhibitors. 

Charles Jones of Northwood, Iowa, vicepresident 

of Midcentral Allied, reported 

the consensus of the meeting was that the 

industry has not yet gone too far along 

the road of daring and distasteful pictures 

and that what harm that has been done 

can be corrected. 

Approval was expressed of specific 

adult-type pictures, but emphatic criticism 

was directed at "much distasteful content 

and wordage in too many current releases. 

"Each exhibitor must be his own judge 

as to how far he can go with pictures of 

questionable themes and still maintain 

his primary aim of remaining a family 

theatre and an institution of public service 

and necessity in his community," it was 

concluded. 

All 36 present pledged themselves to 

take immediate action to help stymie the 

wages and hours bill S-1046 now in congress. 

Lloyd Herstine of the Capital Drive-In, 

Des Moines, explained the Motion Pictures 

Investors, Inc., plan. 

Coloradans to Finance 

Six by Boris Petroff 

HOLLYWOOD—Six features will result 

from a deal completed between Boris 

Petroff and a Colorado syndicate of private 

investors, who will finance the program. 

Petroff will handle distribution out of his 

own office, now' being set up. 

The first of the new properties will be 

"The Red Head From Hell Creek." However, 

there are two already completed 

which will be released later, bringing the 

total to eight. Tentatively titled, they are 

"Teenage Scarface," starring Ronnie 

Burns, and "Maid From the Mountains," 

with Danny Howe. 

Petroff will be executive producer on all 

six and will produce and direct two of 

them. 

JowtaO^ 


Large Core 


MAXIMUM LIGHT 

Evenly Distributed . 

in Minnesota—NATIONAL THEATRE SUPPLY, Minneapolis—Main 8273 

in Nebraska—THE BALLANTYNE Co., Omaha—Jackson 4444 

in Wisconsin— NATIONAL THEATRE SUPPLY, 1027 N. 8th Street, 

Milwaukee 3, Wisconsin. 

C. J. BREWSTER, 2478 W. Silver Spring Drive, Milwaukee 

9, Wisconsin. Phone HO 1-2820. 

BOXOFFICE February 1, 1960 NC-1

. . Mrs. 

. . . The 

. . Helen 

MINNEAPOLIS 

•Twentieth Century-Fox had screened 

"The Story on Page One" for the 

county attorney, municipal judges, legal 

aid society, officers of the Hennepin County 

Bar Ass'n. University of Minnesota Law 

School faculty and Will Jones, entertainment 

columnist for the Minneapolis Ti-ibune. 

After the screening. Dick Butterfield. 

KMSP-TV executive, moderated a 

forum on the merits of the picture, questions 

of morality brought up in the film, 

legal aspects and comparisons of actual 

courtroom procedure with that shown in 

the picture. The film was enthusiastically 

received, according to Bob Favaro. 20th- 

Fox regional director of advertising and 

publicity. Comments on the picture were 

taped and will be used for radio spots. 

. . . 20th- 

Harold Field had an exhibit at the Upper 

Midwest Auto Show recently plugging 

"Solomon and Sheba" at the St. Louis 

Park and "The Mouse That Roared" at 

the Uptown. Stills from the pictures were 

displayed on an antique car 

Fox's "Bobbikins" opened first run in six 

neighborhood and suburban theatres January 

27. The picture was promoted with 

a saturation radio and television campaign. 

Lynda Lee Mead, who is Miss America, 

was in the Twin Cities on a visit. She 

commented that in the first five months of 

her reign she has done a television commercial, 

met Frank Sinatra and Bing 

Crosby, seen part of Europe and lived 

under the same hotel roof with Elizabeth 

Taylor and Eddie Fisher . . . Art Anderson, 

manager at Warners, is back at work after 

being hospitalized. 

Larry Bigelow, former booking and contract 

clerk at Columbia, has been named 

new student booker at MGM . . . "I'll 

Give My Life." a religious film, is opening 

at the Bismarck Theatre at Bismarck. N. 

D.. Wednesday i3i and at the Falls Theatre 

at Thief River Falls February 14. according 

to Joe Loefflor of Lomac Distribution 

Co.. which is distributing the picture 

ideal 

'off-nights". 

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3750 Ookton St Skohi*, lllinoil 

in this area . . . Basil Rathbone was in to 

play the lead in "J. B." at the St. Paul 

Auditorium. 

Out-of-town exhibitors on the Row were 

numerous. They included Herbert Lange, 

Clara City; Les Nelson. Graceville: L. D. 

Fox. Warroad; Iver Johnson. Pelican 

Rapids: Bob Collins. Morris: Larry Wiesner. 

Hector: Mickey Owens. Spring Valley; 

Kenny Pepper. St. Croix Falls. Wis.; 

Lorraine and Nelson Logan. Mitchell. S. 

D.. and Mike Guttman. Aberdeen. S. D. 

. . 

Ben Borger, president of Berger Amusement 

Co.. and his wife are leaving Tuesday 

i2i on a Mediterranean cruise. They 

will be gone two months . Bob Hazelton 

of Hazelton and Associates was down with 

the flu . . . The Anjune Theatre at Plankinton. 

S. D.. has closed . . . Martin Lebedoff. 

operator of the Capitol Theatre. St. 

Paul, is opening the first Uncle John's 

pancake house in the Twin Cities. Another 

Uncle John's pancake house will be 

built on Excelsior boulevard in the spring. 

Channel 9 has pui-chased 140 post-1948 

motion pictures from the Hollywood TV 

Service. Included in the package are The 

Quiet Man. The Red Pony. Johnny G\iitar. 

Sands of Iwo Jima. Rio Grande and The 

Sea of Lost Ships . Charles Tolan. 

who operated the Delchar Theatre at Mayville. 

N. D.. passed away recently. She 

took over operation of the house in 1940 

after her husband died. 

"Operation Petticoat" broke the house 

record at the State the first four days of 

its showing, according to a spokesman for 

Universal-International. It also broke alltime 

house records its first week at the 

Paramount. St. Paul, and at the Town. 

Mankato. The picture broke alltime records 

for a Universal picture at the Sterling, 

Austin: Towne. Fargo. N. D.; Empire. 

Minot. N. D.; Chateau. Rochester, 

and the Hollywood. Sioux Falls. S. D. 

George Gross Managing 

Kenosha, Wis., Theatre 

KENOSHA. WIS. — George Gross, who 

began his .show business career in 1929 

with the Stanley Warner Theatres in Chicago, 

is the new manager of the Kenosha 

Theatre, coming here from the Uptown in 

Racine. 

Gross had been in Racine since 1941, 

where he was associated with the Rialto 

five years before becoming manager of the 

Venetian. He took over as manager of the 

Uptown in 1953. 

Asked about the industi-y's position in 

relation to television. Gross said that he 

believed Uie high cost of living has done 

more to deter movie p>atrons than television. 

He .said he does not feel that television, 

which he classified as a growing 

youngster. Is a rival to the film industry. 

Gross, his wife and three sons, reside 

in Racine. 

400 'Goliath' Prints Out 

LOS ANGELES—American International 

has ordered 100 more prints of "Goliath 

and the Barbarians" to bring to 400 the 

number of copies in circulation. 

Paramounl's "The Slender Thread" is 

based on the new novel by P. J. Merrill. 

OMAHA 

^rs. Henry Carlin, exhibitor at Spalding, 

was trapped by the snow storm which 

delivered a one-two punch on the territory— 

but luckily she was trapped in 

Omaha and had friends anxious to have 

her for a visit 

to buck the highways the first of the week 

after a heavy Sunday snow piled another 

half-foot on top of a previous fall as heavy 

or heavier. 

... No exhibitors attempted 

Film Transport reported its trucks ran 

Into trouble In almost all directions and 

were hours late getting through. Rapid 

Film was tied up between Grand Island 

and Omaha and trucks In the Wahoo and 

Lincoln area had difficulty . . . The 

storm 

meant extra woe for Vivian Schertz. secretary 

at Buena Vista, who had to hobble 

through drifts on crutches because of a 

broken bone In her heel. 

Manager Frank Larson, salesman Tony 

Goodman and booker Bill Doeble of 20th- 

Fox were to leave over the weekend for a 

sales meeting at Dallas . Christiansen. 

20th-Fox contract clerk, celebrated 

her 20th birthday . . . Fox salesman Tony 

Goodman spent two weeks on jury duty . . . 

Vic Biancinl. exhibitor at South Sioux 

City, who also operates a bowling alley, 

. . . Friends here 

was In town for the National All-Star 

Bowling tournament 

learned of the death of Elmer Sedin, former 

RKO auditor. 

Dale Ball, fonner manager of the Fremont 

Theatre, has been named chairman 

of a campaign to raise $100,000 for a new 

classroom at Midland College at Fremont 

Division of Nebraska Resources In 

Its January Issue of Nebraska on the March 

featured a story about Jim Blevlns and 

Popcorn Village at North Bend. Since 

storage facilities were purchased there two 

years ago. Pop K-O-R-N Corp. has put 

more than $100,000 in mechanical Improvements 

for processing and packaging. 

Del Sales, manager of the Cooper 

Foundation's Dundee Theatre here, said a 

screening promotion he put on for "The 

Last Angry Man" was about the most successful 

he had ever handled. He sent invitations 

to the Anli-Dcfamatlon League, 

Catholic priests and other members of the 

clergy and passed out cards for comments. 

"Never had so many answers." I>el reported, 

"both at the door and by mall. And 

all praised the film." Guest speakers were 

from Crelghton University and Ted Sennett. 

head of the Antl-Defamatlon League. 

Winter Delays Completion 

Of Mobridge. S.D.. Airer 

MOBRIDGE. S. D.—Construction of a 

new outdoor theatre here has been stopped 

because of unsea.sonably cold weather. The 

drlve-in Is being built by Mrs. Jane Chapman 

and her brother-in-law. G. W. Chapman, 

who operates both the Linton Theatre 

and Linton Drive-In at Linton. N. D. 

The new outdoor stand, which is located 

on an 11 -acre tract, will be operated In 

connection with the conventional Mascot 

Theatre here. Groundwork already has 

been completed. Construction of the concession 

building will start this spring as 

soon as weather permits. 

NC-2 BOXOFFICE February 1. 1960

orn 

MILWAUKEE 

The film "South Pacific," came in for an 

unusual plug on an international 

basis. Paul Gustafson, religion editor for 

the Milwaukee Sentinel who returned recently 

from a round-the-world tour, had as 

his guests at the Press Club, Phya Srivisar, 

privy councillor to the King of Thailand, 

and Father Praticis Drabinowicz, pastor of 

St. Cyril and Methodius church. Also in 

the party were Prank Marasco. Sentinel 

art director, and Einar Guistad. who heads 

one of Milwaukee's businessmen's associations. 

As the group gathered in the club 

lounge. Gustafson prevailed upon Father 

Drabinowicz to seat himself at the piano. 

Being an accomplished musician together 

with numerous other talents, he said. 

"Okay, what'll you have? 'South Pacific?' 

Have you seen the film? Best picture we've 

seen in months!" And from "South Pacific," 

he rippled into Bach, Beethoven and 

the works. Incidently, while attending 

Marquette University, he played the piano 

in several downtown theatres to help meet 

his expenses. The King of Thailand's representative 

is here to arrange for the 

King's forthcoming tour of the United 

States. 

Basil Rathbone, stage and screen star 

engaged to play the lead role in a production 

at the Pabst Theatre here, never made 

it. En route, he entered a Columbus, Ohio 

hospital to recover from exhaustion. An 

understudy filled in. Rathbone said he 

would assume his role at the play's next 

stop. 

"Rhapsody of Steel," the most ambitious 

undertaking in celluloid United States 

Steel has made since 1913, was previewed 

January 20 at the Riverside Theatre. Prior 

to the screening, the company was host to 

the press and clients on the theatre mezzanine 

for cocktails and a tasty buffet 

luncheon. U. S. Steel invested $200,000 in 

the film, which was made in Hollywood, 

narrated by Gary Merrill. The musical 

score is by Dimitri Tiomkin and the color 

animation by Carl Urbano, both Oscar 

winners. 

In a similar vein, the Joseph Schlitz 

Brewing Co., previewed a recently completed 

color motion picture depicting the 

history of the 11-year old brewery. The 

movie was filmed here and in Hollywood, 

with both the Garfield and Uptown theatres 

being reserved for two showings at 

each house for the firm's 5,000 employes 

and members of their families. 

owned and produced "Without Warning," 

a low budget picture, and followed up with 

"Vice Squad" and "Down Three Dark 

Streets," hitting pay dirt. Gardner and 

associates are now switching to television 

films. 

Here are the latest ratings by the Better 

Films Council of Milwaukee County: Family—The 

Last Angry Man. excellent: Wee 

Gcordie, very good; Operation Mad Ball, 

very good: Tarzan the Ape Man, good: 

The Gold Raiders, fair. Young People and 

Adults—Goliath and the Barbarians, very 

good: Battle of the Coral Sea, very good; 

Journey to the Center of the Earth, very 

good: Royal Affairs in Versailles, Jet Over 

the Atlantic and Edge of Eternity, good; 

Date With Disaster and The Tingler, both 

fair. Adults—Cash McCall, Never So Pew, 

River of No Return and Some Like It Hot 

'reissues), very good; Li'l Abner. Happy 

Anniversary, Yesterday's Enemy, and The 

Crimson Kimono, all good. Girl's Town, 

4-D Man, Murder Reported, and No Way 

Out, fair. 

Variety Club's campaign in connection 

with the annual Epilepsy Fund Drive gets 

under way in February. A new car will 

be given away and all radio stations have 

agreed to plug the di-ive wherever possible 

to help make the drive a successful one 

for Mount Sinai Hospital. Variety raised 

the money for the Epilepsy Clinic, which 

already is outgi-owing its quarters. 

. . Tony 

. . . 

Columbia's Harry Olshan was in Detroit 

Joe Imhof, 

for a district meeting . . . 

United Artists, vacationed in Mexico and 

Southern California . . . Joe Strothers, 

Marcus Theatres, and his wife are spending 

a couple of weeks in Florida . 

LaPorte, Avalon Theatre, was in Minneapolis 

to visit his son who flies for North 

Central Airlines Han-y Mintz of 

Stanley Warner, went to Chicago for conference 

with Alex Halpern, SW zone manager. 

Commend 'A Touch' 

HOLLYWOOD—The Protestant Motion 

Picture Council has recommended Paramount's 

"A Touch of Larceny," suspense 

comedy starring James Mason, Vera Miles 

and George Sanders, for adults and young 

people. 

Too Much Censorship 

Charged in Milwaukee 

MILWAUKEE— "A shroud of 

censorship 

has been placed over the showing of motion 

pictures here by the city motion picture 

commission," contends Richard W. 

Humphreys, education and research director 

for the Allied Independent Workers 

union, which has its national headquarters 

here. 

In a letter to the mayor, he complained 

specifically about commission action on 

"The Lovers," a controversial film which 

was scheduled to open New Year's Day at 

the Downer Theatre here. The showing 

was held up because the commission objected 

to several scenes and asked that 

they be deleted. 

No action has been taken since. Humphrey 

said no first showings should be 

banned and that the police department 

could seek court orders after valid citizen 

complaints about objectionable films. 

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Arthur Gardner (real name Arthur Goldberg 

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49 years ago in Marinette, set 

out for Hollywood at the age of 18 and got 

as far as Milwaukee. He worked in a 

women's wear store, saved a few bucks 

and struck out again. Chicago was his 

next stop and he did a stint in a shirt company. 

He finally landed in Hollywood, only 

to discover how difficult is was to get into 

a studio. Then he heard that Carl Laemmle, 

then head of Universal, originated in 

Oshkosh. and wrote him a letter explaining 

that he wanted to get into pictures. 

Next day Gardner got a phone call and began 

working as an extra in "All Quiet on 

the Western Front" and many others in 

the following ten years. In 1950 he and a 

few associates hocked everything they 

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BOXOFTICE February 1, 1960 

NC-3

The chances are, our doctors tell us, that 

one in every four of your employees 

(whether key executives, skilled workers, 

experienced secretaries or valued clerks) 

will develop cancer at some time in their 

lives. What is worse, many of them may 

die needlessly, unless they know how to 

guard against it. To help save the lives 

of more of your fellow-workers, call or 

write our nearest office for information 

about a free employee education program, 

geared to your particular factory 

or office. 

American Cancer Society 

BOXOFFICE 

NC-4 BOXOFFICE February 1. 1960

Community Standard Vital 

In Dayton Obscenity Case 

DAYTON—Attorneys for Allan Warth. 

manager of the Art Theatre, and Montgomei-y 

County officials were unable to 

agree on the scope of "community standards" 

involved in determining whether the 

film, "The Lovers," was shown in Dayton 

in violation of the state's obscenity law. 

This was one of the points brought up at 

a pretrial conference. Warth went on trial 

in municipal coui't January 27 on charges 

of exhibiting an obscene film. Courts in 

the past have held that community standards 

must be taken into consideration in 

determining whether material is obscene. 

Warth was arrested last November when 

police and city prosecutor Arthur Fisher 

confiscated the French-imported film at 

the Art Theatre. Fisher, in referring to 

community standards, said. "We are not 

talking about the people of Paris or the 

people of New York." and said even the 

standards of Columbus. Cincinnati, or other 

Ohio cities would not necessarily apply 

in Dayton. 

Paul Rion, attorney for Warth. and 

Harry Wright, lawyer representing the national 

firm that distributed the film, argued 

that community standards cannot be 

restricted to the geographic limits of the 

city and said the film was distributed in 

interstate commerce, and that it has been 

received favorably in Detroit. Columbus, 

New York and other cities. 

Jack Silverthorne of Cleveland's 

Hipp Named Showman of fhie 

Year 

Frances Greenberger, widow of the late Leonard Greenberger, presents 

a plaque to Jack Silverthorne, manager of the Hippodrome Theatre in Cleveland, 

designating him as the Showman of 1959 at the Cleveland Critics Circle 

award dinner Heft photo). In the other photo, W. Ward Marsh, left, Plain 

Dealer critic, presents a trophy to Otto Preminger, producer of "Anatomy of a 

Murder," selected as the best picture of the year by the Critics Circle. The Annual 

dinner was revived as a memorial to Leonard Greenberger, who was the 

originator of the Critics Circle. 

Cleveland Film Council 

Hears Talks on 'Ben-Hur' 

CLEVELAND—Oscar Doob. MGM promotion 

executive, and Morgan Hudgins, 

unit publicity director for "Ben-Hur," 

spoke at the Januaiy '21) meeting of the 

Motion Picture Council of Greater Cleveland 

in the Higbee auditorium. Over 250 

members were present to hear some of the 

production details as outlined by the film 

executives and to see a film strip of the 

picture. Later they joined members of the 

press, radio and television at an informal 

luncheon in the Statler Hotel as guests 

of MGM and Fi-ank Murphy, Loew Theatres 

division manager. 

"Ben-Hui-" opened Tuesday (26) at 

Loew's Ohio Theatre just 34 years after 

an early, silent version played at the same 

theatre in 1926. It was brought out that 

most of the original cast is still alive, including 

Carmel Myers. Claire McDowell. 

Kathleen Key. Ramon Novarro. Francis X. 

Bushman, May McAvoy and Betty Bronson. 

Hudgins told about the difficulty of assembling 

enough horses for the picture. 

"We had to comb countries like Yugoslavia 

which still use horses on farms." 

The luncheon arrangements were made 

by James V. Doyle of the local "Ben-Hur" 

publicity staff. 

Strand Theatre Building 

Sold in Defiance, Ohio 

DEFIANCE. OHIO—Defiance Theatres, 

operated by the Armstrong circuit, has sold 

the downtown Strand Theatre Building to 

Herbert E. and Eric Jaffe of Sidney, brothers, 

who plan to remodel the building and 

convert it into two stores. 

Defiance Theatres will continue operating 

the Valentine Theatre and the Defiance 

Drive-In. 

CLEVELAND — Some 250 industry 

members and friends of the late Leonard 

Greenberger attended the first annual 

Cleveland Critics Circle awards dinner 

Tuesday il9i in the Carter Hotel, when 

Otto Preminger was honored as the producer 

of "Anatomy of a Murder," selected 

by the Critics Circle as the best pictui'e 

of the year, and Jack Silverthorne, Hippodrome 

manager, received a plaque and an 

inscribed silver tray as the outstanding 

showman of the year. 

The name of the top showman of the 

year had been kept secret till the dinner 

by the committee of Variety Club members 

appointed by F^-ank Mui'phy. chairman 

of the Leonard Greenberger memorial 

committee to make the selection. Other 

nominees were Max Mink, manager of 

the Palace; Arnold Gates. State: Howard 

Higley. Allen, and Frank Cost of the 

suburban Lake. All are managers of downtown 

first runs except Cost. 

Murphy. Loew Theatres division manager, 

kept the program in fast motion beginning 

with a reading of tributes to 

Greenberger from industry leaders imable 

to attend the dinner, including Eric 

Johnston, president of MPAA, and Harland 

Holmden, lATSE secretary, to the 

final speeches by the three local newspaper 

critics. W. Ward Marsh of the Plain 

Dealer. Stan Anderson of the Press and 

Ai-thur Spaeth of the News. 

Inasmuch as the Critics Circle plan originated 

with Leonard Greenberger, one of 

the owners of the FaiiTnount Theatre, and 

is now revived as a permanent tribute to 

him. it was fitting that his widow Pi-ances 

present the winning showmanship award to 

Jack Silverthorne, following introduction 

by Variety Club Chief Barker Ii-win Shenker. 

And as senior critic. W. Ward Marsh 

made the trophy award to Preminger. who 

commented on Leonard Greenberger's 

large friendship as evidenced by the number 

of people present. 

"There have been great changes in our 

industry." said the producer of "Anatomy." 

"and I greatly favor the change that has 

brought about selectivity in screen entertainment 

as oppwsed to the old mass theatre 

habit. This selectivity on the part of 

the patron is a gi-eat incentive for us to 

make better and better pictures. 

"But it also places a gi-eater burden on 

the showman. In order to bring the patron 

out of the comfort of his home and 

into the theatre he has to exert ever more 

and more showmanship. The newspaper 

critics, too. will become more and more important 

as pictures are booked for longer 

runs. It is vei-y important what the critics 

say about a picture, not only in New York, 

but in every city across the counti-y because 

of the great influence they exert." 

Preminger said he does not always look 

for favorable criticism. "If the critics do 

not like what we offer they should say so. 

Differences of opinion may become quite 

constructive." 

Rube Jackter. Columbia general sales 

manager, recalled that in his long career 

as a film salesman, "Anatomy of a Murder" 

was the first and only picture he 

ever sold before a crank was turned. He 

sold it for specific opening dates in New 

York. Chicago and Los Angeles and happily 

the picture was completed in time to 

meet these dates. 

City Council Pi-esident Jack Russell presented 

a council resolution congratulating 

Preminger on his award winning "Anatomy 

of a Murder." 

Former Cashier Fatally Injured 

TOLEDO—Mrs. Louis PhilUps, 31, former 

cashier for Loew's Valentine Theatre, 

died of injuries following a fall on basement 

stairs at her home. Her son Larry, 

her parents and two sistei-s survive. 

BOXOFFICE February 1, 1960 ME-1

Srn 

. . Mrs. 

. . Nat 

With Top Films, Cleveland Houses 

Find So-Called Lost Audiences 

CLEVELAND—There are no lost audiences 

as far as the first-run theatres in 

this city are concerned. That people like 

the kind of movie fare currently being 

served on the local screens was evidenced 

by the unusual number of extended runs. 

In the downtown area five of six houses 

were playing runs extending from three 

to 12 weeks. There was only one brand 

new picture on display: "The Miracle" at 

the Allen, which rolled up a happy 130 per 

cent gross. "Solomon and Sheba" continued 

to play to full benches in its fourth 

week on a continuous policy at the Stillman 

where it scored 170 per cent. The 

fourth week of "Operation Petticoat" at 

the Hippodi-omc continued to do highbracket 

business with a 120 per cent rating. 

The Palace closed its road show engagement 

of "Porgy and Bess." concluding 

a 12-week engagement. And out at the 

Heights Art Theatre, "The Mouse That 

Roared." in its fourth week, continued to 

draw boxoffice lines. 

( Averoge Is 1 00) 

Allen—The Miracle ( WB) 1 30 

Heights Art— The Mouse Thot RoorMi (Col), 

Ath wk 200 

Hippodrome—Operation Perticoot (U-l), 4th wk. 120 

Ohio—iri Abner P.îro), 5lh wk 80 

Stole—Never So Few (MGM), 3rd wk 75 

Stillmon— Solomon and Sheba lUA), 4th wk 170 

First Runs Battle Odds 

In Okay Cincinnati 

CINCINNATI— Despite a widespread influenza 

epidemic, mid-term exams at half 

a dozen local colleges and a flood of stage 

"off-nlghfi". 

Write todoy for complete 

details. 

WAHOO b the 

Ideal boxofFic* attraction 

Increase business on your 




CO. 

3750 Oaklen St. Skokle, Illinois 


/ Diviiion of Radio Corporation of America 

5531 Stole Road 

Cleveland 34, Ohio Shadyside 1-2131 

shows, first-run houses managed to turn 

in a pretty good report for the week. 

Albce—Operotion Petticoat 20th-Fox). 3rd wk. UO 

Capitol— Windiommer Ctncromo), I3th wk 295 

Grar>d—Journey to the Center of the Eorth 

(20th-Fo. v»k 

, 100 

Guild—The Mouse That Roared (Col), 4th wk...l70 

Keith— Third Man on the Mountain (BV) 90 

Poloce— Never So Few MGM), 2nd wk 90 

Volley—The Gene Krupa Story (Col) 100 

2 New Films Find Favor 

With Detroit Patrons 

DETROIT—Business looked reasonably 

healthy at the first runs, with two new 

pictures getting off to good starts, "Operation 

Petticoat" at the Michigan and 

"The Purple Gang," a Detroit-locale feature— 

at the Palms. 

Adarri— Never So Few MGM), 4th wk 8^ 

Broodwoy-Copitol—Noturc Girl ond the Slovar 

(SR); The Queen of Shcbo 1>R , 

rescue 100 

Fox—Journey to the Center ot the Eorth 

(20rh-Fox), Torion the Ape Man ;MGM), 5th 

wk 80 

Modison—Happy Anniversary (UA), 3rd wk 105 

Michigon Opcrotion Petticoat [U-l) 135 

Palms—The Purple Gong AA), Atomic Submarine 

(AA) 135 

Trons-Lux Krim—The Mous* That Roorad (Col), 

4th wk 100 

CLEVELAND 

r*d Ramsey, Plymouth theatre owner, who 

seldom is seen on Filmrow these days, 

came to town to attend the Critics Circle 

Awards dinner . . . Ken Pricketl, ITOO 

executive secretary with headquarters in 

Columbus, was also sp>ott€d in the crowd 

wearing a beautiful tan acquired on a recent 

Caribbean cruise . Danny 

Rosenthal, wife of the local UA branch 

manager, finally made it home after eight 

weeks of hospital treatment. And sharing 

tlie .spotlight with her mother, their daughter 

Tammy announced March 26 as the 

date for her maiTiage to James Green, a 

June graduate of Case Institute of Technology. 

I-'rank Arena attended the Oscar Doob- 

Morgan Hudgins press luncheon last 

Thursday i21i. Arena is manaiu-r of the 

Twin Diive-In at Cliicago, and Moonlite 

and Starlite at South Bend for Loew's . . . 

Leo Burkhart. owner of the Crest at Crestline, 

reports the mother of Walter Gantzler. 

Crest projectionist, died. 

.Available—a set of golf clubs. Straight 

flat rental deal. Consult Jerry Lipow, UA 

salesman at 400 Film Bldg. . Barach. 

National Screen manager, has a busy 

month coming up. On February 1 he and 

his wife will celebrate their 40th wedding 

anniversary and on the 7th Nat will mark 

up another birthday . . . Milton Lewus. 

manager of the Princess at Toledo, died. 

. . . LawTence 

Jack Armstrong, one of the leading circuit 

owners in northern Ohio sold two of 

his properties recently—the 350-seat Lyric 

in Bowling Green, which Is being dismantled 

by the new owners, and the 700- 

seat Strand in Defiance whicli. according 

to rumor, will emerge as a supermarket. 

The sale leaves 17 houses in his circuit. 

11 indoor and six outdoor 

Black sold his 350-car Skyview Drive-In 

on Route 170 at E^st Liverpool to Weir 

Cove Enterprises of Weirton, W. Va., 

headed by Thomas Anas. Buying and 

booking will be done by Cooperative Theatres 

headed by Blair Mooney 

Wayne Theatre, Wooster. closed 

. . . 

for 

The 

some 

time, is being dismantled. 

Tracy Hare, administrative director of 

Variety Childi-en's Hospital at Miami. Fla., 

spent several days here ' 25-27 > investigating 

opportunities for health improvement 

in order to advise the Cleveland 

Variety Tent 6 in its choice of a new charity 

project. Irwin Shenker, chief barker, said 

several plans have been presented to Hare 

. . . Ray Schmertz, 20th-Fox manager, has 

taken to the air waves to tell the people of 

this entire area about the new 20th-Fox 

product, stressing the number of forthcoming 

family pictures. He cut an interview 

at radio station WNOB and has made 

arrangements to cut records for other 

radio and TV broadcasting . . . George 

Kendis, NSS office manager, returned to 

his desk after a one week vacation. 

M. B. Ilorwitz and his Washington circuit 

iJersonnel moved back Into Uie Film 

building over the weekend from the Warner 

building where he has maintained offices 

the past five years. Horwltz claims 

he was the first tenant to move into tlie 

Film building when it was built about 30 

years ago. Most of Uie exclmnges had offices 

there at that time. Then when he 

moved into the Warner building at 2300 

Payne Ave. he was light in the center 

of movie activity, surounded by MGM, 

RKO, Universal, Paramount, Waj-nei-s. 

United Artists, and 20th-Fox. Now RKO 

is out of business. Paramount maintains 

jast a sales office in the Keith building 

and Warners, Universal and UA arc now 

located in the Film building, leaving only 

MGM, NSS and 20th-Fox on upper Payne 

avenue. So, in the name of indu.stry unity, 

the Washington circuit has Joined the exchanges 

in the march back to the Film 

building. 

Blair Russell of the Russell Theatre, 

Millersburg. a Filmrow visitor, says he has 

recovered from a recent automobile accident 

but his wife still is suffering from 

two broken ankles, .some broken ribs and 

lots of bruises. His car. which was struck 

by a drunken driver, was completely demolished. 

Milton 'Bud' Lewis Dies; 

Manager Toledo Princess 

TOLEDO—Milton D. Bud" U-wls. 53. 

for tlie last six years manager of the Princess 

Theatre, first-run house leased by 

Balaban & Katz. and al.so manager of their 

Kiddyland amusement park in suburban 

Maumce. died of a heart attack January 

19. 

He was a native of Chicago and during 

World War II served as a captain in the 

Army. Surviving are his wife Marian: his 

mother, Mr.s. Bessy Lewis, and .si.ster. Mrs. 

Zelda Saxon, both of Cleveland. Burial 

was In Detroit. 

THE 

BIG COMBINATIONS

William 

. . 

. . "Journey 

. . Donna 

CINCINNATI 

of the group's project "The E>apper and 

n bout 40 members of the Tent 3 auxiliary 

spent a pleasant evening at the 

Beverly Hills Country Club in nearby 

Kentucky, where their 1960 officers 

were installed by Mrs. Arthur Stevens, 

immediate past president. Following the 

ceremonies, the group enjoyed dinner and 

the floor show. February 3 the auxiliary 

will hold a dessert-bridge party in the 

clubrooms in Hotel Metropole for the benefit 

Dainty Club" at the Goodwill Industries. 

Ai'rangements chairmen are Mrs. Sam 

Weiss and Mrs. Arthur Stevens. 

Albright is a new U-I 

Nate Mutnick, MGM booker, is recuperating 

from .siu-gery at Jewish Hospital 

. . . Nancy 

clerk, replacing Marjory Coombs, who has 

resigned to await a visit from the stork . 

F^'ank Schrieber, U-I manager, was in Chicago 

for a company meeting . . . Charlotte 

Rayner of Nashville, Tenn., was the house 

guest of her aunt, Marie Donelson of 

Screen Classics .... Floss Williams, former 

UA sales 

manager here and now Indianapolis 

manager, was a weekend visitor 

with local friends. 

Th? University of Cincinnati will open 

its annual eight-week series of Monday 

evening screenings of "the finest example 

of foreign film achievement" Februai-y 8 

in McMiken Hall on the campus. Each winter 

the screenings attract several hundred 

"dyed-in-the-wool" motion picture patrons. 

Visitors seen on Film row included Theodore 

Crist, Spencerville ; Clegg, 

Fred Ki-imm, Lloyd Hilderbrandt, Dayton 

exhibitors, and John Gregory, former Dayton 

showman: R. J. Han-el, Cleves, and Albert 

Aaron and Harold Moore, Charleston, 

W. Va. Also in were Mike Weiss, publicist 

for Paramount's "Jack the Ripper," 

and Sid Cooper, division manager and 

James Hendel, central division manager. 

United Artists. 

Recent Florida vacationers from this 

area have included Pete Niland, fonner 

UA salesman, in Miami for several weeks: 

W. B. Urling, Labelle and Victory, South 

Charleston, W. Va., who was in West Palm 

Beach for a visit with Charles Alexander 

of the Alpine circuit, Kingwood, W. Va.: 

Ben Cohan. Holiday Amusement Co.. of 

this city, who has retmned from a Caribbean 

cruise to St. Petersburg, where he 

operates the Garden Theatre: Jerry Jackson, 

Mount HoUy, who also has retui'ned 

from St. Petersburg, to arrange the reopening 

of liis Starlite Drive-In in early 

February for weekend screenings, and Jim 

Knight, Columbus, who has returned from 

a Florida visit with his father Harry J. 

Knight, a former well-known Ohio exhibitor. 

The tremendous grip of basketball on 

this area's population was strikingly illustrated 

when, for the first time in local 

theatre history, the announced time for 

presentation of a top jazz vocal trio at 

the downtown Emery was advanced an 

hour because the University of Cincinnati 

was playing the top game of its schedule 

against Bradley University in Peoria, 111. 

The promoters of the concert wisely ad- 

AT VARIETY MEETING—The recent regional meeting of Variety Clubs 

held in Cincinnati were, seated, left to right: George Hoover, Miami, Fla., executive 

director of Variety International: Edward Emanuel, Philadelphia, first assistant 

chief barker; George Eby, Pittsburgh, chief barker, and Marc Wolf, Indianapolis, 

main guy. Standing, left to right: Morton Gerber, Washington 

member of the board and chief barkers Raymond Thompson of Baltimore, George 

Nathan of Washington, Lou E. Hanna of Pittsburgh, Roy Wells of Dayton, 

and Rex Carr of Indianapolis. Plans for future Variety activities and preliminary 

arrangements for the International Variety convention May 31 -June 4 in Toronto, 

Ontario, were discussed at a meeting. Following the afternoon session and an 

evening dinner, Eby installed officers of Tent 3. 

vertised that it would be followed by a 

widescreen telecast of the basketball game, 

with the result that the 3.500-seat Emery 

held a standing-room audience, with most 

of the spectators obviously present to see 

the basketball game. 

Michigan Allied Board 

Action Is Not Disclosed 

DETROIT — Allied Theatres of Michigan's 

January board meeting Wednesday 

"arrived at a number of tentative decisions." 

according to President Milton H. 

London. However at London's request, the 

board withheld any specific action pending 

the next meeting of the National Allied 

board, which he is expected to attend. 

Michigan will send a delegation of exhibitors 

to Washington, headed by London, 

to present the industry's view in seeking 

continued exemption from wages and 

hours regulation. Appointments will be 

.sought with members of Congress. In the 

meantime, a large number of letters have 

been sent to representatives and senators 

presenting this position individually, in response 

to exhortation by Michigan Allied. 

The board approved a membership application 

from the 6.000 seat Fox Theatre, 

first run house operated by the Woodmont 

Corp. London commented, "This latest 

addition to the more than 300 theatres 

which are now members emphasizes 

the growing strength, activity and importance 

which have characterized Michigan 

Allied dui-ing the past several years." 

Complete reports of finances for 1959 

were submitted by Ti-easm-er William M. 

Wetsman, showing a "healthy financial 

condition." 

UA's "Time on Her Hands" will be produced 

in Europe this spring by Anatole 

Litvak. 

COLUMBUS 

gasil Rathbone moved to the Deshler- 

Hilton Hotel for further rest after 

several days spent at Mount Carmel Hospital, 

where he was taken after a collapse 

during the engagement of the play, "J.B." 

at the Hartman Theatre here. He was suffering 

from "overfatigue" . Imler, 

Route 5. Chillicothe, was chosen winner 

of the Gina LoUobrigida double contest 

conducted by Loew's Ohio and the 

Columbus Star in connection w^th the 

showing of "Never So Few." 

Norman Nadel, theatre editor of the 

Columbus Citizen-Journal, has been in New 

York covering new Broadway plays and 

making arrangements for the spring theatre 

tour to Broadway sponsored by the 

newspaper . to the Center of 

the Earth" started a sixth week at RKO 

Grand, "Operation Petticoat" was held for 

a second week at RKO Palace, "The Mouse 

That Roared" opened a fifth week at the 

World and "The Lovei-s" had an 11th 

week at the Bexley. 

Sam Shubouf, manager of Loew's Ohio, 

conducted a contest with the Citizen- 

Journal for the selection of the best pageone 

story printed in the new.spaper. The 

contest tied in with the Ohio's showing 

of "The Story on Page One." 

C. H. Stedmon Re-Elected 

YOUNGSTOWN — Local 388. lATSE, 

has re-elected C. H. Stedman as president. 

Other officers elected were Edward J. Collins, 

vice-president: Cecil H. Cook, secretary: 

George A. Amreihn, financial secretary, 

and OlUe J. Meyers, sergeant-atai-ms. 

Amreihn is business agent. 

BOXOFFICE :: February 1. 1960 

ME-3

Defroit Movie Month Sponsors Failed 

To Publicize It, 

DETROIT—Exhibitors and other members 

of the industry set aside January as 

Movie Month but have done little to let 

the public know about it, Helen Bower, 

film critic for the Detroit Free Press, wrote 

in her recent Star Gazing column. 

"Three times this past week I have been 

asked to say something nice about Movie 

Month." she said. 

"Except for shoppers who go to a certain 

sup>ermarket chain, where movie tickets 

are available on a courwn or discount 

basis, nobody in Detroit, including myself, 

would know that JanuaiT is Movie Month 

about which Star Gazing is supposed to 

.say something nice. 

"The out-of-town press agent and the 

two local advertising people who asked me 

to say something nice are full of goodwill, 

as am I. 

"But nobody has come up with anything 

Film Critic Accuses 

u

if 

""rriT 

^SOLOMON 

ANDSHEBA! 

jTlCKETSNOWOttSAUS 

The new marquee of the Capri in Boston is 45 

feet high, the largest in Boston. It wos installed 

by University Sign Co. 

2nd Boston Capri Upgrading 

n Two Years Costs $125,000 

The old marquee was moved to the reor 

entrance of the theatre, although this is 

not open to the public, tor advertising 

value. 

BOSTON — Although Benjamin Sack 

had spent $150,000 approximately two years 

ago to remodel, reseat and recarpet the 

Capri Theatre in Boston, he recently spent 

another $125,000 to install new 70-35nim 

projection equipment, new .sound system, 

new screen and redecorate. The theatre 

was reopened Christmas Day after having 

been clased for two months. 

The new 48x22 -foot screen is the largest 

in Boston, stretching from wall to wall in 

front of the old stage, and ten surround 

speakers reproduce the sound with utmost 

fidelity. Draperies on either side of the 

screen hang 40 feet from the ceiling. 

The second lobby, with its lounge furnishings and ottractive stairway leading 

The lobby entrance where stoirs lead to the second lobby which serves as 

, 

. , ,. ,, . j ti,„ K^n 

an art g llery. In the entrance lobby decorator Louis Chiaromonte mirrored to the boicony seats. A duphcate sta.rway ,s on the °PP°-^^ 

' -7'';^;°"- 

one side and paneled the rest in mohogony-stoined wood. The parquet floor ister is of wrought ,ron rope. All new hghtmg fixtures were installed throughwas 

polished and shined and new carpets laid. 

out, imported from Italy and Germany. 

This view of the auditorium shows the projection 

booth which had to be doubled in size to occommodate 

the new 70-35mm equipment and lowered 

In order to get the proper focus on the screen. 

Ed Comi of Massachusetts Theatre Equipment Co. 

supervised all technical instollations. 

George Landers Ends Vacation 

HARTFORD—George E. Landers, Hartford 

division manager, E. M. Loew's Theatres, 

returned from a vacation. 

Drive-In Exhibitors 

Meeting in Boston 

BOSTON — Although Independent Exhibitors 

of New England has formally 

withdrawn from National Allied States 

Ass'n of Motion Picture Exliibitors, the 

big midwinter drive-in meeting set for 

Tuesday (2i at the Hotel Bradford will 

be held as planned. 

This meet, starting at 10 a. m. and continuing 

after luncheon, is to be sparked 

with local speakers rather than national 

figures, as the progi-am for aii-ing drivein 

problems is on a local level. District 

managers and managers of circuits have 

been asked to say a few words, along with 

independent managers, touching on such 

subjects as censorship, projection, advertising, 

special attractioiis. heaters, incinerators, 

admission fees, insect control, passes, 

product outlook and theatre advertising. 

Edward W. Lider is the chairman. 

The lENE will elect officers for this 

year when the annual meeting is held 

February 9 at the organization's headquarters. 

Under the new setup, lENE's headquarters 

will remain at 36 Melrose St.. 

where members are welcomed, by Carl 

Goldman, executive secretary, and Corinne 

Yaffe, his aide. Although the break with 

National Allied is clear cut. the local organization 

will continue to be a dominant 

factor in New England exliibition. 

lENE officials emphasized to Boxoffice 

that the regional convention, planned for 

September 13-15 at the Chatham Bars 

Inn, Chatham, is all set. with the committee 

at work on the program. 

Exploits Leslie Parrish Casting 

WORCESTER. MASS.—Leo Lajoie, Capitol 

Theatre, planted the Worcester Telegram-Gazette 

layout on Paramounfs "Li'l 

Abner," stressing the cast presence of Leslie 

Parrish, ex-Hudson, Mass., resident, in 

her first film stint. 

Stage Show in Donbury, Conn. 

DANBURY, CONN. — A live rock-androll 

show was presented at the Stanley 

Warner Palace January 10 in conjunction 

with Columbia's "Gidget." Admission was 

$2 per person. 

BOXOFFICE :: February 1, 1960 NE-1

. . "Cotton 

— 

— 

. . Earl 

. . The 

More Connecticut Exhibitors Taking 

Leading Roles in 

By ALLEN M. WIDEM 

HARTFORD — Connecticut 

exhibition 

is becoming increasingly aware of the 

community relations selling that is partand-parcel 

of serving in either elective or 

appointive office. 

A BoxoFFiCE survey finds an encouraging 

degree of industry participation in state 

and civic affairs through Connecticut. 

First and foremost, of course, is the admirable 

example of one Albert M. Pickus. 

owner of the Stratford Theatre, Stratford, 

and president-elect of Theatre Owners of 

America. Stratford civil defense chairman. 

Pickus has also worked constantly in the 

interests of the town's Red Cross and other 

community drives. 

COOPERATION A •MUST' 

"A man in the motion pictui'e industry, 

be he situated in the admittedly small confines 

of Stratfoi-d. Conn., or at Times 

Square In New York, or in the Loop in 

Chicago or on Sunset Blvd.. Los Angeles," 

Pickus told BoxoFFicE. "must, for the good 

of his indu.stry, as well as the betterment 

of his own community, lend a willing 

and spirited hand to the area efforts." 

George H, Wilkinson jr., operator of the 

Wilkinson Theatre. Wallingtord. and f)erennlal 

president of Motion Picture Theatre 

Owners of Connecticut, has long been 

a vital factor in the Wallingford Chamber 

of Commerce. Additionally, he lias often 

volunteered theatre services for varied 

functions. 

Spcrie P. Perakos, general manager of 

Pei-akos Theatre Associates, independent 

New Britain circuit, and president-elect 

of the Connecticut Drive-In Theatres Ass'n, 

recently was one of 25 New Britain community 

leaders attending an organizational 

breakfast meeting designed to launch a 

long-anticipated New Britain Industrial 

Commission, the aim being to lui-e more 

Industry and commerce to that central 

Connecticut point. 

HELPS AT BOXOFFICE 

Perakos, as do other community-minded 

industry executives in Connecticut, contends 

that participation in even the 

smallest comnuinity-building venture will 

inevitably lead to additional boxoffice revenues 

for Uieatres. 

"At the same time," he told Boxoffice, 

"there is the important factor that people 

in the community, and they include 

both your regular and potential customers, 

will see through newspapei-s and otlier 

communications media that the motion 

picture theatre is still very much part of 

the community and, more Importantly, interested 

in what goes on in the community." 

Bernie Menschell, operating head of the 

Outdoor Theatre Corp.. Manchester, has 

served on the Manchester town commission, 

its principal program being civic 

betterment. He finds time to attend regular 

meetings and contribute numerous ideas 

and suggestions, despite a schedule that 

calls for constant traveling and supervision 

of the theatre comp>any's varied 

interests in metropolitan Hartford. 

Ebullient Lou Cohen, city manager In 

Community Life 

Hartford for Loews Poli-New England 

Theatres, has long been fondly called "Mr. 

Mayor" by industry confreres. He is chairman 

of the Hartford Council of Motion 

Picture Organizations committee and his 

"joining" ability—from Red Cross to War 

Bonds—would run many inches in type! 

"An exhibitor," said Cohen, "cannot afford, 

in these times of tremendous entertainment 

competition or even in lesscompetitive 

times, to sit in his office and 

twiddle his thumbs, awaiting the clamor 

of r)ossible boxoffice returns. 

"He has got to mix with the people, be 

Commerce business- 

they the Chamber of 

building development committee or a street 

improvement group. He must be known as 

the pivotal figure of his business block in 

order to create an aura of selling atmosphere 

for the motion picture theatre, consciously 

or unconsciouslj'. There is a tremendous 

lure for motion pictures, yesterday, 

today and tomorrow, but we must 

continue to cultivate this lure by participating 

in every whorthwhile cause that 

comes along the pike!" 

NEW HAMPSHIRE 

T awton B. Chandler, secretary of the state 

tax commission, has told the legislative 

study committee in Concord that personal 

property taxation should be broadened in 

New Hampshire cities and towns. Among 

the categories which he said might logically 

be added to the personal property 

tax list were motion picture, radio and 

television equipment and juke boxes. 

Mrs. Walter E. Young, widow of a longtime 

movie theatre owner in Farmington. 

has left for Boca Grande. Fla.. where she 

will spend the rest of the winter with her 

son and daughter-in-law. Mr. and Mrs. 

Walter H. Young . Pickin' Minstrels." 

with a cast of 100 persons, mostly 

from Manchester, was scheduled to be 

staged at the Colonial Theatre in Laconia 

on the night of January 28. Proceeds of 

the show will be turned over to the Laconia 

State School Ass'n for Retarded 

Children. 

Ernest A. Grecula Returns 

To Colonial in Hartford 

HARTFORD—Ernest A. Grecula has returned 

to managership of the Colonial 

Theatre, a post he relinquislied .several 

years to go into independent exhibition as 

operator of the State Theatre. Toninpton. 

Grecula succeeds William Flanagan. Colonial 

manager, who left to rejoin a bus 

transportation finn. Flanagan, many years 

ago. was associated with the then-Warner 

Bros. Theatres as manager of the Park St. 

Lyric Theatre. 

Community Theatres Ls now operating 

the Colonial. When Grecula helmed the 

flagship house. It was under the Hartford 

circuit banner. 

Italian actress Eleonora Rossi Drago will 

play a starring role In Dlno DeLaurentlls' 

"Under Ten Flags," a Paramount release. 

'Suddenly' Makes Stir 

In Gary at Boston 

BOSTON — Operation Petticoat" 

continued 

to lead the field in its fourth week, 

but "Suddenly. Last Sunimer" which 

opened in midweek '19) gave the U-I film 

a run for top honors. "Suddenly." with 

three shows on opening day -Fox), 4ftl wk. 65 

Beocon Hill—A Woman Like Scton (Lopert), 

4tti wk 90 

Boitorv— South Scos Adventure (Cineromo), 

40tti » k 75 

Copri—Solomon end Shcbo (UA), 4ttt wk 125 

Exeter Street— The Moute Thot Roared (Col), 

nth wk 85 

Gary Gene Krupo Story (Col), split wittt Suddenly, 

Last Summer (Col) for two doys 115 

KenmofC Porgy and Be«s (Cot). 4ttl wk 75 

Memoriol Operation Petticoat (U-I), 4tf) wk..200 

Mctropohtor>— The Mirocle (WB). 3rd wk 75 

Orptieum—Never So few (MGM). 3rd wk 115 

Poromount The Killer Shrews (AlP); Giant Gilo 

Monster (AlP) 100 

S.T.on Ben-Hur (MGM), 8tti wk 350 

Holdovers Predominate 

In New Haven Houses 

NEW HAVEN — Two attractions—"The 

Mouse That Roared" and "Happy Anniversary"— 

were in their fourth week, while 

"Operation Petticoat" was a third week 

holdover. 

College The Wreck of the Mary Dear* (MGM). . 

Timbuktu (UA), 2nd wk 105 

Crown To Porii With Love (Confl); The Ladykillers 

(Cont'l), tovivols 90 

Lincoln The Mouse That Roared (Col), 4ttt wk. 100 

Poromount Operotion Petticoot (U-I), 3rd wk. 145 

Roger Shcrmon— Cosh McColl WB); Subway In 

the Sky (UA) 95 

Wtiolley Happy Anniversary (UA), 4th wk 100 

Only 'Petticoat' Wards Off 

Winter Blows in Hartford 

HARTFORD — The 

long-anticipated 

hard core of Connecticut winter finally 

struck, bringing freezing rain and blizzards 

to most of the region, at the same 

time knocking boxoffice gro.sses. 

Atlyn Terror is a Man (Volionf); Plon 9 From 

Outer Space (Volionr) 

85 

Art—Temporonly shuttered. 

Cine Webb Sopphire (U-I), 4tti wk 90 

E M Loew—The Mouse That Roared (Col); 

Edge of Eternity (Col). 2nd wk 85 

PolQce Girl's Town (MGM), Outcasts of the City 

(Rep. Sft; 80 

Poll—-Operotion Petticoat (U-I), 3rd wk 135 

Strond—Coth McColl (WB), Wtndom's Way 

(Lopert 90 

BRIDGEPORT 

. . 

. 

ôn Felix, manager of the E, M. Loew 

Drive-In In Mllford Is recuperating 

at his home here after being hospitalized 

with pneumonia . Robert Carney, manager 

of Loew's Poll In Watcrbury, celebrated 

a birthday . L. Wright, manager 

of the Candlellte-Pix Twin Drlve- 

In here. Is vacationing In Florida for six 

weeks at the home of his daughter in 

Perrine. William Howard from the Danbury 

Drive-In is substituting Cole 

Bros. -Clyde Beatty Circus has asked permission 

to play here May 23 . . . "Mary 

Stuart' has been booked Into the American 

Shakespeare Festival Theatre. Stratford. 

February 10. 11 . . . The Beverly 

played "The Lovers" for three weeks. 

NE-2 BOXOmCE February 1. 1960

. . 

First Xan-Can' Show 

For Universily Fund 

BOSTON—Ben Sack's Gary Theatre will 

open the new 20th-Fox musical "Can-Can" 

March 23 for a roadshow engagement, according 

to Alex Harrison, general sales 

manager of the film company. Spyros 

Skouras, president of 20th-Pox, will at- 

" 

tend the op>ening. 

Skouras is the national chairman of the 

Hellenic University of America, to be built 

on a site of 60 acres in Brookline. The 

opening night of "Can-Can" will be the 

first of five charity preview engagements 

and all proceeds will be given to the 

Hellenic University, marking its initial 

drive for $5,000,000. The new university is 

expected to hold its first classes in September 

1962, according to Judge John Pappas, 

whose brother Thomas is a member of the 

20th-Fox board of directors. 

Alex Harrison, his two assistants, Glen 

Norris and Martin Moskowitz, along with 

Clarence Hill and Jack Bloom, were in 

town for a three-day regional meeting with 

exchange managers, bookers and salesmen 

from eight exchange centers. 

On the first day, Harrison and his executives 

attended a luncheon at the Boston 

Club hosted by Ben Sack at which the 

press heard the plans for the opening of 

"Can-Can" in this city. On the next day, 

the Fox executives attended an informal 

luncheon to chat with the Boston film 

press on the forthcoming product from 

the Fox studios. HaiTison, who saw i>arts 

of 14 productions being made in Hollywood, 

declared that in all his years with 

the company he has never been so elated 

over present and future product as he is 

now. 

"When Can-Can' was sneak-previewed 

at the Fox Theatre in San F^-ancisco recently, 

the response couldn't have been 

more gratifying," he said. "The preview 

cards were so ecstatic that it was almost 

as if I had dictated them myself. 

Edward E. Sullivan, head of publicity 

for the company, talked informally of the 

exploitation plans for the various films, 

and gave a brief rundown of the studio's 

upcoming productions. Wake Me When It's 

Over, The Story of Ruth, Seven Thieves, 

Sink the Bismarck, Wild River. From the 

Terrace. Crack in the MiiTor, Let's Make 

Love, High Time, The Alaskans, Cleoi>atra 

and othere. 

The second day luncheon held at the 

Statler-Hilton Hotel was arranged by Phil 

Engel, New England publicist for 20th- 

Fox, and was attended by Al Levy, exchange 

manager, and Bill Graham, office 

manager, who had been attending the big 

regional meetings in another section of the 

hotel. 

Expect 'Parrish' Lensing 

HARTFORD—A Warner Bros, location 

troupe, headed by director Delmar Daves, 

is expected to headquarter here this spring 

for Connecticut tobaccoland footage on 

"Parrish." 

'Goliath' 

Connecticut Bow 

DANBURY, CONN.—AIP's "Goliath and 

the Barbarians" had its Connecticut opening 

at the Stanley Warner Empress here. 

The companion feature was Republic's 

"Plunderers of Painted Flats." 

Connecticut Actors Cast 

In Upcoming Pictures 

HARTFORD — Upcoming film releases 

with Connecticut actors include "Pay or 

Die," starring ex-Hartford Randall School 

of Dramatic Arts student Ernest Borgnine, 

with former Hartford radio-little theatre 

actor Sam Capuano in a small part, from 

Allied Artists and "The Stoiy of Ruth," 

with Wethersfielder Tom Tryon, from 

20th -Fox. 

Of exploitation value in U-I's "Operation 

Petticoat" is the cast presence of West 

Hartfordite Tony Pastor jr., son of the 

bandleader. 

NEW HAVEN 

Come 150 persons, representing the film 

industry along the Atlantic seaboard, 

attended the January 14 testimonial dinner 

honoring Albert M. Pickus, president 

of Theatre Owners of America at Racebrook 

Country Club, Orange. An unspecified 

amount of ticket contributions will go 

to the industry sponsored Will Rogers Memorial 

Hospital, Saranac Lake, N. Y. . 

Sid Kleper, Loew's Poli College, had a 

sneak preview of MGM's "Never So Few." 

A pre-Broadway tryout of the Sidney 

Sheldon comedy. "Roman Candle," costarring 

Robert Sterling and Inger Stevens, 

. . 

played at the Shubert January 25-30 at 

John Savage has taken on 

$4.80 top . . . 

added duties of vice-president in charge of 

public relations and sales promotion for 

North Star Productions, Bridgeport-based 

film production concern, headed by his 

brother, "Vic. The Savage brothers have already 

filmed one property, "Street 

Fighter," now in national release under the 

Joseph Brenner Associates (New York) 

banner . Alex Schimmel of U-I continues 

to beam over key city and small town 

boxoffice statements for "Operation Petticoat." 

Encouraging Showing 

By Early Bird Policy 

HARTFORD — Paul Macbeth, general 

manager for Community Theatres, a fiveunit 

suburban group, reports encouraging 

public response to the month-old early 

bird policy in effect at four situations, the 

Colonial, Lenox and Lyric, Hartford, and 

Central, West Hartford. 

Under the plan, the main feam-e is 

screened by 8:15 p.m. to enable patrons 

to get home earlier. All foui- theatres are 

open at 6:15 instead of the previous 6:45 

or 7 p.m. 

As added incentive, the four theatres 

are charging only 60 cents for adults from 

6:15 to 7 p. m. The regular evening charge 

of 70 cents goes into effect at 7 p.m. 

Film Pioneer's Son Engaged 

HARTFORD—Donald E. 

Borenstein, son 

of the late Joseph W. Borenstein, industry 

pioneer, has announced his engagement to 

Barbara Lois Glotzer of West Hartford. 

The younger Borenstein is presently a senior 

majoring in music education at Hartt 

College of Music, University of Hartford. 

He lives wih his mother, Mrs. Joseph W. 

Borenstein, in West Hartford. 

BOSTON 

H W. Schwalberg, head of Citation Films, 

came to town to screen "Song of Sister 

Maria" for the trade at the Universal 

screening room. 

February 16 will be the date for the testimonial 

luncheon to honor Boston's own 

Joe Lcvlne, sponsored by the Cinema Lodge 

of B'nai B'rith. This is a Tuesday and the 

place is the Hotel Bradford with Georgie 

Jessel as the genial and hilarious toastmaster. 

Tickets for $6 may be purchased 

through Bill Kumins at Warners, Manny 

Youngerman at United Artists or Carl 

Goldman at Independent Exhibitors. On 

the previous day in New York, Joe Levine 

will be honored by the New York Variety 

Club as Showman of the Year. Two testimonials 

in two days in two different cities 

is an accomplishment but industrymen 

from this area are all in agreement that 

Joe Levine deserves every accolade coming 

his way. 

Barbara Abelson is the new secretary at 

Warner Bros. She replaced Peggy Keating 

Bonvouloir, who resigned several weeks ago 

to return to private life. Barbara has taken 

up the reins as secretary to Manager William 

Kumins . . . Sympathy to Joe Kelley, 

booker at Daytz Theatres, in the death of 

his mother. 

ATC's Embassy Theatre, Waltham, has 

completed recarpeting and screen refinishing. 

Some new pushback chairs were installed 

and many of the other seats repaired. 

All the upgrading work for the theatre 

was done by the Aaron Theatre Maintenance 

Co. 

Edward A. Madden Dies 

NEW BRITAIN. CONN. — Edward A. 

Madden, 64, New Britain projectionist, 

died at New Britain General Hospital Januai-y 

13 after a brief illness. A New Britain 

native, he served as business agent 

of Local 301, lATSE. and was a projectionist 

at the Palace, New Britain, flagship 

house of Perakos Theatre Associates 

circuit, for 32 years. 

SEATS Reupholstered and installed 

COVERS Made to order in all sizes 

CARPETS Repaired and installed 

SCREENS Repaired and refinished 

write or call 

AARON THEATRE MAINTENANCE CO. 

132 Horvord Street, Dorchester, Moss. 

RCA 

A Division 

Boston 16, 

GE «-9463

Court Upholds Police 

Theatre Ordinance 

HARTFORX) — Superior court Judge 

Thomas I. Tioland has upheld the constitutionality 

of a Newlngton ordinance which 

permits the chief of police to assign regular 

or supernumerarj' policemen to duty 

at public dances, theatres and other gatherings. 

He made his ruling in an action brought 

by Tolls & Davey, owners and or>erators of 

the Newlngton Theatre, Newlngton. for a 

declaratory judgment and an injunction 

restraining the chief from enforcing the 

measure. 

The ordinance, enacted Nov. 25, 1958, 

"violates no provision of the constitution 

of the United States or the state of Connecticut," 

Judge Troland said. 

Continuing, he remarked: "Said ordinance 

applies to motion picture theatres. 

The chief of p>olice of Newlngton has authority 

to assign policemen to the plaintiffs' 

motion picture theatre when neces- 

ideol 

WAHOO I* 

th* 

boxoffice attraction 

to increase business on your 

"off-nights". 


details. 




CO. 

37S0 Ooklon St. Skokit, IlllnoU 

seêfine 

sary and to require the operators to pay 

for such protection. 

"The action of the chief of police of 

Newlngton in assigning policemen to the 

Newlngton Theatre, as demonstrated and 

established by the facts in this case, is 

not arbitraiy or capricious." 

The judge said that policemen were assigned 

to the theatre on numerous occasions 

but that the owners and operators 

refused to pay for their services. 

It was their feeling, Judge Ti'oland said, 

that "on the basis of attendance, the type 

of pictures shown and adequacy of the 

safety arrangements, the attendance of a 

police officer is unnecessary." 

"In determining whether r>olice protection 

is necessary or unnecessary," the Judge 

said, "the chief of police takes into consideration 

among other things the size of 

the attendance to be expected, the age of 

the persons expected to attend, i>articularly 

if teenagers or small children, the 

lighting of the theatre, and the number 

of supervisory jiei^sonnel available therein." 

Judge Troland said the attendance at 

the theatre has been on a downward trend 

for sometime. It has a manager, a cashier 

and a ticket-collector, he noted, but no 

ushers. Although lighted, he said, there 

are some dark spots. 

VERMONT 

Ttie Burlington Cinema Art Club, a branch 

of the University Club of the University 

of Vermont, recently presented two 

showings of "The Roots," winner of the 

1958 International Film Critics' Award, 

in the Arena Theatre at the Fleming Museum. 

The film, with Spanish dialog and 

English subtitles, consists of four short 

stories about Mexican Indians by Francisco 

Gonzales. The programs were open 

to club members and the general public. 

The Strong Theatre in Burlington presented 

children's matinees on Saturday 

and Sunday afternoons, featuring "The 

Courage of Black Beauty," plus a cartoon 

carnival. The charge for the youngsters 

was 25 cents. 

Ingrid Bergman will star as a beautiful 

widow in United Artists' "Time on Her 

Hands." 

D 2 yeors for $5 O 

D Remittance Enclosed D Send Invoice 

THEATRE 


TOWN ZONE STATE.. 

NAME 

1 year for $3 D 3 y«in for $7 

POSITION.. 

BOXOfPICf THE NATIONAL FILM WEEKLY 52 issues a year 

825 Van Brunt Blvd., Konsai City 24, Mo. 

HARTFORD 

ZL 

conference to discuss possible means of 

controlling sanitation of food sold 

from vending machines has been held between 

heads of state departments in Connecticut. 

The machines are not regulated 

at present, according to consumer protection 

commissioner Attilio R. Frassinelli, 

who met with the state health commissioner. 

Dr. Franklin M. Foote. Commissioner 

Frassinelli said the amount of food, 

including candy, sandwiches, milk and 

other products sold from the machines, 

has reached a point where control is desirable. 

William Cormier has resigned as manager 

of the Warner Theatre, Bridgeport, 

and intends to go into civil service. At 

one time, he was assistant to Ray Mc- 

Namara, resident manager at the Allyn, 

Hartford, for New England Theatres. 

Frank Domino, who doubled for Frank 

Sinatra in UAs "A Hole in the Head," and 

is due to repeat the assignment in upcoming 

Warner Bros.' "Ocean's Eleven, " headlined 

floor shows for two nights at East 

Hartford's Elbow Room, a night club . . , 

The will of actress Margaret Sullavan, 49, 

who maintained official residence at 

Greenwich, Conn., has been filed with the 

Greenwich probate court. The document 

was officially valued at "in excess of $10,- 

Buddy Basch, record promotion 

000" . . . 

man, was in town, conferring with George 

E. Landers, Hartford division manager, 

E. M. Loews Theatres, on "The Gene 

Krupa Story." 

. 

Allan Jones has been named assistant 

manager of the Colonial, Hartford . . . 

Charles Kurlzman, Loews Theatres home 

office executive, was in town, huddling 

with Lou Cohen, Loews Poli-New 

Another 

England 

Theatres city manager . 

visitor was Jim Collins, 

. 

district manager 

for Smith Management Co. 

New Britain Renewal Plan 

Opposed by George LeWitt 

NEW BRITAIN, CONN.—George LeWitt, 

president of the Lakeside Realty Co.. owners 

and operators of the Berlin Drive-In 

Theatre, has termed New Britain's East 

Main street renewal project "a white elephant" 

and predicted that city taxpayers 

will regret it if they permit the project 

to become a reality. 

LeWitt, an attorney. Main street property 

owner and long active in New Britain 

civic affairs, described the renewal as a 

project "which would allow a number of 

people who have let their property run 

down to get out from under." 

John Calvocoressi Gains 

Advanced Legal Status 

HARTI-XDRD — John L. Calvocoressi. 

partner in the Manchester Drive-In Theatre 

Coi-p., Bolton Notch, has been admitted 

to practice before the U. S. Supreme Court. 

A member of the bars of Connecticut 

and the District of Columbia, Calvocoressi 

is associated with the Hartford law firm 

of Pelgrith, Dodd and Blumenfeld. 

NE-4 BOXOFHCE ;: February 1, 1960

'Story' Slarls Well 

In Toronto Imperial 

TORONTO—"Ben-Hur," in its 5th week 

at the University, continued to be the 

leader of the local race, while two new attractions 

gave a good account of themselves— 

"The Scapegoat" at the Towne and 

"The Story on Page One" at the Imperial. 

"On the Beach" had a nice sixth week at 

the Carlton. 


Carlton—On the Beach (UA), 6t-h wk 105 

Eglinton Somson and Delilah (Para), reissue.. 105 

Hollywood A Summer Ploce (WB), 2nd wk 110 

Hyland Carry on Teacher (Ronk), 5th wk 105 

Imperial The Story on Page One (20th-Fox) . . . . 120 

Loew's Operation Petticoat (U-l), 5th wk 100 

Nortown— Pillow Talk (U-l) 110 

Tivoli Porgy and Bess (Col), 24th wk 100 

Towne The Scapegoat (SR) 1 20 

University Ben-Hur (MGM), 5th wk 135 

UptowrK—Solomon and Sheba (UA), 5th wk 115 

"Pillow Talk' Is Best 

In Fair Vancouver 

VANCOUVER—Downtown business was 

still far from good, the situation being attributed 

to rough weather conditions. "Pillow 

Talk" in its four week still was the 

champion, with "Beloved Infidel" holding 

its own. 

Capitol Career (Para) Fair 

Cinema The Wosp Woman (SR); Beast From 

Haunted Cove (5R) 

Moderate 

Orpheum They Came to Corduro (Col) Fair 

Plozo Yesterday's Enemy (Col); Battle of the 

Coral Seo (Col) Good 

Strand Beloved Infidel (20th-Fox) Good 

Stanley South Pacific (Magna), 63rd wk Fair 

Studio Too Many Crooks (SR), 4th wk Fair 

Vogue Pillow Talk (U-l), 4th wk Very Good 

Toronto Christie Opens 

Foreign Art Film Policy 

TORONTO — The Christie, 877-seat 

Odeon unit on St. Clair avenue has lined 

up a series of foreign-language featui-es 

which have English subbtitles. 

After an engagement of "The Wages of 

Pear" fi-om France, the Christie opened 

a week's inin of the Swedish "Smiles of 

a Summer Night," which has an Adults 

by the Ontario censor 

Only classification 

board. Next on the list of bookings are 

"Eva Wants to Sleep" from Poland, and 

"He Who Must Die," a P^-ench production. 

Walter Stem's Kum-C, a neighborhood 

house, had a first run of three days with 

an all-Gennan double bill topped by "Eine 

Nacht im Gruenen Kakadu." Vic Simone's 

Radio City continues its policy of showing 

pictm-es from Europe. 

Astral Films, headed by I. H. Allen, is 

having a proverbial field day with the release 

of foreign films to meet the increasing 

demand, including an Italian version 

of "Goliath and the Barbaiians" and pictures 

from Russia, France, Germany and 

even China. 

Tribute to Senator Molson 

TORONTO — A tribute to Senator H. 

Molson, whose brewei-y has contributed 

$22,634, the fees collected at the Molson 

parking lot near the baseball stadium, to 

the Variety Club's heart fund, marked the 

crew installation ceremonies at the Tent 

28 clubrooms. 

In making "The Boy and the Pirates" 

for UA, Bert I. Gordon is using his Perceptovision 

process. 

Ten Best '59 Interviews 

Noted by Film Reviewer 

HAMILTON, ONT.—Ed Hocura, film 

critic of the Spectator, has contributed a 

different type of ten best for 1959—his 

best interviews with film personalities who 

visited Toronto or Hamilton. This is the 

way he calls them: 

King Vidor, .sincere and intelligent person 

. . 

Kay 

could listen to him all day. 

Swift, publicist for "Porgry and 

. 

Bess," something to remember for a long 

time. 

Simone Signoret, charming and gracious. 

Cary Grant, this actor's charm is second 

to none. 

Miriam Hopkins, one of Hollywood's 

most glamorous personalities. 

Clint Walker, showed he could oariT on 

a literate convereation. 

Danny Kaye, sui-prised everyone ... he 

was a perfect gentleman. 

Cindy Robbins, a blonde doll. 

Johnny Matlois and Fabian, not among 

those I want to remember. 

Ben S. Okun, Toronto 

Circuit Founder, Dies 

TORONTO—Ben S. Okun, 56, president 

of Biltmore Theatres of Toronto, died in 

Miami Beach, Fla., where he and his wife 

Jeannette, were living this winter. The 

funeral was held at the Beth Tzedec 

Synagogue. 

Okun started the Biltmore circuit before 

the end of the war with construction 

of the 979-seat Biltmore Theatre in downtown 

Toronto. Its construction in the closing 

stages of the conflict when materials 

were scarce was considered a distinct accomplishment. 

He also helped organize Variety Tent 28 

some 15 years ago. 

Survivors besides the wife include a son 

Edward, a daughter Mrs. B. C. Rothbard, 

and three brothers, Max and Meyers, with 

the Biltmore company, and Charles, a doctor. 

The circuit includes the Biltmore and 

Savoy in Toronto, and houses in Kitchener, 

Weston, New Toronto, Oshawa and Kingston. 

TV Set Sales Off 

OTTAWA — Sales of television sets in 

Canada for the 11 months of 1959 to November 

30 showed a decline to 372,686 from 

380,629 in the same period of the previous 

year, according to a government trade report. 

In November the total was 43,434 sets 

compared with 49,558 the year before. A 

decline was also recorded in the sale of 

radio receivers in the 11-month period. 

Pay TV Start About Feb. 15 

TORONTO—The latest word from the 

Telemeter front in suburban Etobicoke is 

that the system will get under way 

around Pebruai-y 15 with service into some 

1,000 residences, the installations having 

been delayed by a succession of severe 

storms. Demonstrations of pay TV for 

newspapermen have been arranged by 

James R. Naiin, Famous Players publicity 

chief, prior to opening. 

Rank of Canada Tie 

With TV Applicant 

VANCOUVER—Coast Television, one of 

five companies applying for a license to operate 

this city's second television station, 

has a major tie-in with the J. Arthur Rank 

Organization of Canada. Allan McGavin, 

president of the syndicate, said the British-owned 

film company would hold the 

major share of the stock, 14.7 per cent. 

McGavin said his firm expected a great 

deal of help, as a result of the tie-in, in 

obtaining markets, in training its staff 

and in getting a large number of filmed 

television shows and motion pictures. 

The other four companies presenting applications 

for the second license in Greater 

Vancouver at hearings before the Board of 

Broadcast Governors were Metropolitan 

Television, Pacific Television, Vantel 

Broadcasting and the British Columbia 

Television Broadcasting Corp. 

Directors of Coast Television include 

Leonard Brockington, QC, president of the 

J. Arthur Rank Organization of Canada. 

Forty-eight prominent local businessmen 

were listed as shareholders, along with 

two companies — Radio C-Fun and the 

Rank group. The prospectus of operation 

submitted by Coast Television included 

obtaining 750-seat rehearsal hall which 

i a 

also could be used for audience participation 

shows) by renting the Odeon Theatre 

in West Vancouver. 

Paul L. Nathanson, Toronto, a prominent 

film industry figure many years, is 

listed as a director of the British Columbia 

Television Broadcasting Corp. 

Dr. Andrew Stewart, chairman of the 

Board of Broadcast Governors, said the 

board would select the operators of both 

Winnipeg's and Vancouver's new television 

stations at the end of the hearing. He said 

there would be no discussion with the federal 

cabinet on the applications but that 

the announcement of the successful aplicants 

would be made from Ottawa. 

Industry Dates Chosen 

TORONTO—The last week in October 

has been tentatively reserved at the King 

Edward Hotel for the 1960 series of the 

Canadian film industi-y conventions. Early 

action was taken because local hotels are 

already booking many conventions for 

late in the year. The dates are subject to 

confirmation by the Film IndustiT Council 

of Canada, the National Committee of 

Exhibitor Ass'ns and the Motion Picture 

Theatres Ass'n of Ontario. In 1959 the 

meetings were held during the week of 

November 23, preceding the annual pro 

football championship classic here, which 

is expected to be awarded to Vancouvei' 

next November. 

'Mouse' Moves Over 

TORONTO — After 11 weeks at the 

Towne. "The Mouse That Roared" immediately 

moved over to the International 

Cinema, also under the direction of Yvonne 

Taylor. "Room at the Top" secured further 

time at the Odeon Fairlawn and five other 

J. Arthui- Rank units in the Toronto area 

following successive runs totaling 21 weeks 

at the Towne and International, which are 

units in the 20th Century Theatres chain. 

BOXOFFICE February 1, 1960 K-1

. . Mrs. 

MONTREAL 

Tom Trow, owner of the Imperial Theatre, 

Three Rivers, spent a full week here attending 

the French Film Festival presented 

at the Francais Theatre by Atlas Films 

Distributors, headed by Jo Oupcher. and 

United Amusement Corp. The Festival was 

a success, according to the sponsors. Roger 

Hanin came from Paris to represent his 

fellow artists. 

In connection with the French Film 

Festival, three of Montreal's leading 

French film importers and distributors declared 

in an interview that Quebec Province 

is a difficult market to gauge. Jo 

Oupcher. Atlas Films; Art Bahen. J. A. 

Rank representative, and J. A. De Seve of 

France Film all agreed that bringing of 

French-language films to Quebec offers a 

number of difficulties and deep research. 

The matter of censorship is also an important 

factor. However, Jacques Nicaud, 

Montreal representative of the Fi-ench film 

industry, said that Quebec Province's market 

is worth some $500,000 annually to 

French producers. 

. . . Phil Kariblan. 

. . . Gaston 

Peter l.,ambrrt of Cine-Enterprises represented 

the executives of Montreal Poster 

Exchange and Quebec Cinema Booking at 

the French Film Festival 

Pine, Ste. Adele, motored to Miami. 

Fla.. for a holiday. His wife and children 

traveled to Florida by plane 

Thcroux, Cinema Asbestos and his wife are 

holidaying in Miami. 

The vast lobby of the Cinema Elysee is 

the scene of an art exhibition. Paul Mercler, 

professor of the Beaux-Arts. Montreal, 

assembled the paintings, many be- 

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In Eastern Canada 

For prompt service, technical Know-How, 

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Remember 

BEST THEATRE SUPPLY REG'D 

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seficf/ne 

ing abstract works by students of the Ecole 

des Beaux-Arts. Works of the following 

.students have been granted space at the 

exhibition: Pierre Gendron. T. T. Bruneau. 

Michel Savoie, Marie Langlois. Guy Mongeau, 

Lise Gratton, John Barrett. Micheline 

Couture. Louis Salette. Suzanne Pasquin, 

Gerard Tremblay, Angela Beaudry. Claude 

Dulude. Lise Genais. Yves Gaucher, Camille 

Houle. Gail Lamarche. Caroll Guerin. 

Clement Picard, Yves Rajotte and Paul 

Sinodhinos. 

Mrs. Berthe Dufresne has replaced Denise 

Berthelette as secretary to Jacqueline 

Morin, booker for Warner Bros.' 16mm 

division . V. Mitchell, assistant 

cashier at Warner Bros., has resigned. 

France Film's St. Denis Theatre was the 

scene of a contest called "Donnez-Moi Ma 

Chance." Renee Barrette, young Montreal 

artist, was declared winner of the contest 

organized in connection with presentation 

by France Film of a film bearing the same 

title as the contest. Miss Barrette's prizes 

include a trip to Paris, where she will be 

given trials for the FYench television . . . 

The St. Denis Theatre will be used by former 

mayor of Montreal, Jean Drapeau. 

Q. C. for a political talk early this month. 

Four Montreal actors will leave early 

next month to appear in the new Walt 

Disney feature film. "Nomads of the 

North." which will be filmed around Banff. 

Alta. They arc Emile Genest. Jean Coutu, 

Robert Rivard and Uriel Luft. The four 

will play trappers in an outdoor adventure 

tale set around the turn of the century. 

Exhibitors in town included Mr. and 

Mrs. A. Chouinard of the Princess ana 

Imperial theatres. Quebec City: A. Sicard. 

Acton. Actonvalc: Georges Champagne, 

circuit manager, Shawinigaii Falls: Phil 

Matte, Cinema Buckingham, Buckingham 

and A. Robert. Labelle. Labelle. 

'Cranes' to LA Four Star 

LOS ANGELES — "The Cranes Are Flying." 

initial Russian feature to be released 

in this country under the cultural exchange 

agreement, has been booked by 

United Artists circuit into the Four Star 

Theatre, to follow the current engagement 

of "Behind the Great Wall. " 

D 2 years for $5 D 

G Remittance Enclosed D Send Invoice 

THEATRE.. 


TOWN ZONE STATE... 

NAME 

' yeor for $3 3 yeorj for $7 

POSITION.. 

BOXOfflCf THE NATIONAL FIIM WEEKLY 52 issues a year 

825 Von Brunt Blvd. Konsos Cit> 24, Mo. 

TORONTO 

. . . 

Tack Fitzgibbons, vice-president and general 

manager of Theatre Confections, 

has recovered after an appendectomy, and 

is looking ahead to the Variety International 

convention here at the end of May 

of which he is the local chairman 

Elvis Presley was a prospect as a one-night 

grandstand attraction at the Canadian 

National Exhibition next August until Jack 

Arthur got the price for his appearance, 

and that appeared to be that. Red Skelton 

is being considered for the two weeks 

of the Toronto fair. 

Herbert Pickman of Warner Bros, was 

here to work on "The Bramble Bush," 

scheduled to open at the Famous Players 

Imperial in March . . . Manager Ed Burrows 

of the Odeon, Kingston, lined up a 

group of four Italian opera films which 

he featured as Kingston's First Opera 

Festival with two performances daily January 

25-27. Tickets were sold in advance 

for the series or for individual pictures, 

which were "La Forza del Destino," "Marriage 

of Figaro" and the double bill "La 

Traviata" and "Cavalleria Rusticana." 

Patricia Joudry of Toronto has sold her 

play. "Semi-Detached." to Warner Bros, 

in Hollywood MGM conducted 

a press screening of "Home From the 

Hill " at the Towne Sunday night, arrangements 

for which were made by Hilda 

Cunningham, publicist. 

Manager Gordon Colts of the Odeon 

Palace in nearby Hamilton has a two-day 

stage engagement of "The World of Suzle 

Wong" the first week of February . . . 

Emile Harvard is planning a production 

enterprise here following his retirement 

as general manager of Toronto International 

Film Studios Co. which is beaded by 

Nat A. Taylor. 

King Bros. Has Big Gain 

In Earnings for Year 

HOLLYWOOD — At the annual King 

Bros. Productions' shareholder's meeting, 

it was announced by president Frank King 

that current assets of the company total 

$1,037,377.38 as compared to total current 

liabilities of $127,195.29 of which $90,- 

972.30 represents provision for corporation 

income taxes. 

Net profits before provision for federal 

and state corporation income taxes have 

increased from $70,665.73 for the fiscal 

year ended Aug. 31, 1958 to $149,802.38 for 

the current fiscal year ended Aug. 31, 1959, 

representing a new high for the company. 

The board declared a five cent cash dividend 

payable March 31 to shareholders of 

record February 29. A stock dividend will 

be declared in July, but the amount thereof 

will not be decided until the board meets 

in June. During 1959, the corporation declared 

and paid a five Cents cash dividend 

and a five per cent stock dividend. 

Dick Carnegie Appointed 

LOS ANGELES The local United 

Artists Manager Dick Carnegie has succeeded 

Morris Sudmln of 20th-Fox as 

1960 distributor chairman for film Industry 

activities. 

K-2 BOXOFTICE February 1, 1960

. . Charlie 

VANCOUVER 

. . . Harry Howard, 

. 

Tack Senior, manager of Harland-Fairbanks 

Popcorn and Concessions Supplies, 

and Earl Dalgliesh. Warner British 

Columbia manager, returned from California 

owner 

holidays 

of Theatre Equipment Supply, is back from 

a South Seas holiday Straw, 

who now makes Vancouver his home, is 

now a member of the Vancouver Picture 

Pioneers, having transferred his membership 

from the Winnipeg branch. Charlie 

is retired after managing PPC houses in 

Calgary, Regina and Winnipeg . . . Another 

new member of Vancouver Pictm-e Pioneers 

is Tommy Backus, assistant at the Odeon 

Lux. He entered the motion pictui'e business 

in 1911 with Warner Bros, theatres 

in Philadelphia. 

The Cascades Drive- In and Lougheed 

Drive-In, both near the Vancouver city 

limits in Burnaby, have not closed this 

season. The Delta ozoner at Richmond and 

the Tillicum Drive-In at Victoria on Vancouver 

Island have operated weekends only 

since December. 

. . . 

"The Big Fisherman," "Ben-Hm-" and 

"Porgy and Bess" have not appeared on 

local screens. "South Pacific" is playing 

the Odeon at Trail in 35mm. The picture 

was on its 66th week at the local Stanley, 

a record here The British Columbia 

Censor Board points out that provincial 

exhibitors are responsible on a "voluntary" 

basis for seeing that all pictures classified 

for adults only are not attended by 

children under 16. The board also points 

out that many exhibitors never advertise 

such a film as "adult" or put up a card 

to that effect in the boxoffice, as the law 

demands. 

Six new members from Calgary, Alta., 

were inducted into Famous Players' 25- 

year-club. Four are members of the Strand 

staff: Roy Chown, manager; Robert Maxwell 

and Dale Leach, projectionists, and 

Jack Stevens, doorman. The other two are 

Ken Leach, who operates the Variety and 

Strand theatres, and Harry Lee, Variety 

projectionist. 

If local showmen want to know where 

patrons spend their time, it is across the 

border. A record of 2,069,463 persons entered 

the United States from Canada at 

Blaine, Wash., in 1959. Two-thirds of them 

were Canadians, according to John Boyd, 

district immigration service director . . . 

"A Summer Place" was passed by the 

British Columbia censors but was rated 

"Not Suitable for Children." Placed on the 

adult list in the province were On the 

Beach, Woman Bait. Tamango, Happy Anniversary, 

The Best of Everything and The 

Screaming Skull. 

Fast time will be with us soon once more. 

It will start at 2 a.m., April 24, and end 

at 2 a.m., September 25. The dates have 

been established by a cabinet order-incouncil 

of the British Columbia government 

. . . The city council has tui-ned down 

the Civic Theatre's petition for $70,000 for 

a retractable roof for Malkin Bowl, the 

strawhat theatre in Stanley Park. The 

roof was sought as a guard against such 

repeated rainouts as sent the Theatre-Under-the 

Stars into the red last summer. 

Unless rescued by financial gifts from the 

provincial or city governments, the outdoor 

civic enterpri.se appears doomed. 

Jack Aceman, well-known in show business 

as theatreman and owner of the Film 

Exchange, and his associates plan a $3,500,- 

000 Powell River Plaza shopping center, the 

feature of which will be a two-story Hudson 

Bay department store. Powell River is 

a pulp center upcoast from here. Construction 

on the shopping center is to begin 

May 1 and be completed around October 1. 

Movies Are Cheapest 

Go-Out in Djakarta! 

DETROIT—The motion pictui-e theatre 

is "the cheapest go-out" in Indonesia, Julian 

Rikin, assistant managing director of 

Kesetiahan ciixuit, operating four theatres 

in Djakarta, said when he was in Detroit 

recently. It offers the public the least 

expensive form of general entertainment, 

with the sole possible exception of iiiral 

dances. 

Rikin, who was the guest of Woodrow 

R. Fraught, president of United Detroit 

Theatres, is in America for a year under 

sponsorship of the International Cooperation 

Administration. He has been at Syracuse 

University for two terms, and visiting 

exhibitors, distributors and others in 

a study of the American film business. 

He talked in detail on differences in exhibition 

practices here and in Indonesia. 

Typical admission scale is seven guilders 

irupiah) for the balcony, foui- and a half 

guilders for loges, and two and a half for 

first-class seats—the latter name somewhat 

paradoxically assigned to the seats 

nearest the screen. (Official exchange rate 

recently was around 45 guilders to a dollar 

—actual rate fierhaps double this.) 

Shows are given daily at 3, 6, and 9 p. m., 

with the house cleared between shows. Reserved 

seats are available if wanted. On 

Sundays, Satui'days and holidays extra 

shows are given at 11 a.m. Rikin likes 

the practice over there of having special 

seats constantly available for the manager 

and his guests, and notes that when he 

went with a party of fom* to an American 

theatre they had to split up into two pairs 

because four seats were not available together. 

Popcorn is unknown over there, but Rikin 

hkes this American specialty. Cold tea 

is served at the concessions, and of course 

candy is a favorite. 

American fUms are popular, running up 

to 6-7 weeks. Typical successful runs were 

enjoyed by "Samson and Delilah" and 

•Rose Tattoo." They tend to be up to two 

years behind American release. 

Films from Indonesia are shown as well 

as from other countries, with a national 

film always shown on National Day, a major 

annual e\'ent. There are a number of 

Chinese theatres, showing Chinese films. 

Film rentals run around 50 per cent, up 

to 60 per cent on good fUms. Second nins 

pay 40 per cent. Most American major distributors 

are represented there. 

Boys and gii-ls in Indonesia like musicals 

—such as Pat Boone pictui-es. Youngsters 

under 17 are not allowed to patronize certain 

adult films, and when these pictures 

are shown the age limit is included in advertising. 

OTTAWA 

The former Regent at Brockville, previously 

operated by Famous Players, reopened 

January 28 as the Civic Auditorium 

with a mixed policy under the control of 

a municipal committee. The structure was 

acquired a year ago by the town. In the 

remodeling the capacity was reduced from 

1,200 to 975 seats . . . Ernie Warren of the 

Elgin cooperated with the Evening Citizen 

in an identification contest of 54 local 

firms by donating 20 double passes for the 

winners. The Ottawa Journal ran another 

contest for which Manager Bill Cullum of 

the Capitol contributed the complimentaries. 

The free film show for juveniles Saturday 

morning i23) at the National Museum 

of Canada featured "Where Mountains 

Float" from Denmark and Disney pictures. 

The theatre was open to children 7 years 

and older . . . William A. Hamilton. 69, 

manager of the Perth Theatre at Perth, 

who joined the staff as projectionist in 

1914 and served as manager for 25 years 

until he retired in 1950, died. The theatre 

was converted into a retail store last year. 

Morris Berlin of the Somerset has alternated 

with English and Italian-language 

features in recent weeks. The pictures in 

Italian have included, "I Dieci Commandamenti," 

the DeMille epic; "II Paese Dei 

Campanelli" with Sophia Loren, and 

"L'Angelo Bianco " . . . "Solomon and 

Sheba" in 70mm rounded out its fourth 

week as a roadshow at the Nelson and 

mail orders are being taken for another 

month, with Manager Jack Marion enthusiastic 

about further prospects. 

Jim Chahners of the Elmdale. who is 

still without an assistant, got better than 

a month with "Carry on Teacher," its successor 

being "The Bridal Path" ... A 

special boxoffice has been set up in the 

Famous Players Capitol to handle the 

ticket sale for the performance Sunday 

night, February 21, under the auspices of 

the Ottawa Theatre Managers Ass'n. with 

proceeds to go to the Ray Tubman university 

scholarship trust fund in memory 

of the late manager of the Capitol and 

also Famous Players district manager here. 

\ 

— • " "Îtu4i 

FOR SALE S 

YES! 10,000 LATE MODEL 

USED OR RECONDITIONED 

Also new British-Luxury Chain available 

THEATRE CHAIRS 

Spring edge steel bottom seot cushions and 

fully upholstered backs—spring bock types also. 

Corpeting, ospholt, rubber. Vinyl tiles and 

linoleum. 

WE ARE FACTORY AGENTS- 

AT BARGAIN PRICES 

Drop us o line—we will give you photogrophs 

ond full informotion. 

^» 

LA 

SALLE r/ 

RECREATIONS, 

LM. 

Theatre Chairs. Carpet. Linoleum aitd Tile Divluon 

945 GRANVILLE ST., VANCOUVER 

MARINE 5034-5428 

—war ^ 

BOXOFFICE February 1. 1960 K-3

7H^,oie^ /ine 'Setter lUHSue^-MO^N ABOUT YOUR THEATRE? 

lo win public favor, your theatre needs: 

PATRON 

COMFORT 

CHARM of 

COLOR 

HARMONY of 

DESIGN 

Improvement; 

^ PAYS... 

Do It 

\ NOW! 

MODERN 

THEATRE 

Theatre improvements are reported 

in detail in the monthly 

Modem Theatre section of 

BOXOFFICE. The hows and 

whys are detailed and pictured 

to moke them easy for you to 

use in your own theatre, for 

your own local needs. 

Be sure to read this big, wellplanned 

section, issued the 

first Monday of each month. 

The information offered is invaluable 

for any progressive 

exhibitor. 

Improvements are an investment that pays. 

Many a closed house lacks only the extra appeal 

of color, design and patron comfort. 

Thousands of passive ticket buyers can be 

changed into enthusiastic supporters by extra 

eye appeal, comfort appeal of an improved 

modern building. 

BOXOFFICE, from every angle, gives you 

information you need and inspires you with 

courage to do as others are doing to make 

your business hum. 

Keep up with the times—ahead of the demands. The 

public is flocking back to pictures, disappointed with other 

forms of entertainment. Is your house clean and wholesome, 

attractive at all times? 

Always out front 

with leadershipplans— 

methods 

I 

OXOFFICE 

K-4 BOXOmCE February 1, 1960

• AOLINES & EXPLOITIPS 

• ALPHABETICAL 

INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• REVIEWS OF FEATURES 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• SHOWMANOISING IDEAS 

THE GUIDE TO i BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

/antl 

lio'

Nationwide Columbia-Beech-Nut Contest 

Promotes Dick Clark's First Picture 

which gets under way at once. The stations 

reach 80 per cent of the audience in 

each city. The overall goal is 120.000.000 

persons. 

The cities are New York, Baltimore, 

Boston, Chicago, Cincinnati, Dallas, Fort 

Worth. Denver. Detroit. Houston. Indianapolis. 

Kansas City. Los Angeles. Louisville, 

Miami, Minneapolis, St. Paul, New 

Orleans, Norfolk, Philadelphia. Pittsburgh. 

Portland. Ore.. Providence. St. Louis. San 

Francisco, Seattle, Washington, Cleveland, 

Buffalo, Milwaukee, Atlanta and San 

Diego. 

The package will include open-end Interviews 

with Tony Curtis, Dean Martin and 

Janet Leigh; local disc jockey contests and 

extensive promotion of Martin"s recording 

of the title song. Miss Leigh and Barbara 

Hines. featured players, will be available 

for local appearances and interviews during 

cross-country tours. 

Kenneth Wood (leftj. Young & Rubicam television account executive for Beech-Nut; Harold Danziger 

of the Columbio eip'oitalion department; Robert S. Ferguson, Columbia regional ad-publicity director, 

and Richard Kohn, exploitotion manager, are shown at the New York conference at which they 

announced the Beech Nut tieup to promote D.ck Clark's first motion picture, "Because They're Young." 

Executives of Columbia Pictures and 

Beech-Nut Gum have arranged a nationwide 

contest to promote Dick Clark's first 

motion picture. "Because They're 'Voung." 

which will be the company's Easter release, 

timed to get the maximum playdates 

while the teenagers are on their spring 

vacation. Clark, the TV idol of millions of 

youngsters who watch his ABC-TV weekly 

show, had previously helped to exploit Columbia's 

"Gidget" by endorsing the teenage 

picture in the theatre ads and on the 

air last March and April. 

The "Name the Mascot" contest, to 

choose a name for the basset hound who 

appears in the screen version of "Harrison 

High." in which Clark plays a teacher, was 

launched over the ABC-TV network January 

9 on the Dick Clark Show, which 

Is sponsored by Beech-Nut Gum. The contest 

will be mentioned on the Dick Clark 

Show for the next seven weeks, ending 

February 26, and winners will be announced 

March 19 on the same show. The 

13-week promotion will culminate with 

the world premiere of "Because They're 

Young" early in April. The news of the 

contest will thus be viewed by 17,000.000 

people each week. The show goes into 95 

key markets covering 90 per cent of all 

the television homes in the U. S. 

The winner of the grand prize will entertain 

Dick Clark and the cast, which includes 

Jimmy Darren, who sings the title 

song in the picture. Victoria Shaw. Michael 

Callan and Tuesday Weld, at a premiere 

dinner in his or her home town, sponsored 

by Beech-Nut; accompany Clark to the 

opening, receive 100 free first-night tickets 

and win an Esther Williams' swimming 

pool. Among the other 1,146 prizes to be 

awarded are: a Triumph sports car, 20 

Kodak movie projectors and cameras. 50 

VM portable hi-fi systems. 75 Channel 

Master transistor radios and 1,000 Dick 

Clark record albums. Each entry blank in 

th? contest must be accompanied by five 

wrappers from packs of Beech-Nut Gum. 

To back up the television phase of the 

promotion. Beech-Nut Gum is distributing 

full-color point-of-sale display stands to 

7,000 retail stores throughout the country. 

Columbia's field force will also help to promote 

the contest in local situations. Beech- 

Nut Is also making a tieup with Columbia 

in the distribution of IFIC buttons, which 

are highly prized by teenagers because 

they are given only to those who appear 

on the Dick Clark TV show. 

Bob Ferguson, national director of advertising, 

publicity and exploitation for 

Columbia, told a tradepress conference 

Friday i8> that "we must have successful 

pre-sale promotions for successful pictures. 

Promotion must start with the start of 

production of each important new film and 

continue right through the first playdates. 

" Ferguson pointed out. 

'Who Was That Lady?' Set 

For Unusual Promotion 

Columbia Pictures Co. Is staging a 

unique "radio spectacular" in behalf of 

" 

"Who Was That Lady? according to 

Robert S. Ferguson, director of advertising, 

publicity and exploitation. Assisting in the 

project is Donahue & Coe. ad agency, and 

John Blair & Co.. radio and TV station 

repre.sentatlves. 

Ferguson said the radio spectacular was 

composed of week-long around-the-clock 

saturations keyed to local playdates In 

each of 32 major cities, plus a long-range 

exploitation campaign on each station, 

Essays on FBI Boost 

TBI Story' at Miami 

Piomotlon of '"The FBI Story" by Florida 

State Theatres included an essay contest 

in Miami schools. The response was so 

overwhelming, judges had a time pouring 

over the more than 1,000 essays trying 

to decide on a winner. Forty-five out of 

the 55 junior and senior high schools In 

this area participated. 

Of the four suggested subjects, the most 

popular proved to be ""The Role of the FBI 

in Protecting Democracy.'" 

Seventy-five FBI agents here made 

speeches in schools, before civic clubs, social 

groups and women's clubs, recommending 

the picture. 

Circus and Fun Fair Help 

'Andrew' Promotion 

Pal Coidier. manager of the Rex Cinema 

in the Hanworth suburb of London, reports 

he was fortunate to have a circus 

and "Fun Fair" in his district during the 

week prior to "Merry Andrew." and he 

found exceptionally good promotional cooperation 

with both. 

Exhibitors and side shows at the Fun 

fair all agreed to use "Merry Andrew"" 

posters or display cards, and the booths 

additionally distributed leaflets and the 

coloring sheets on the film to their customers. 

In return, Cordier helped obtain 

parttime workers to erect and dismantle 

the tents, etc. 

The stall operators also donated prizes 

for the coloring contest. 

The Billy Smart circus gave space In its 

parade of elephants, etc., from the station 

to the circus grounds to a ""Merry Andrew"' 

mobile display. Cordier also met an acquaintance 

who was part of a high wire 

act. and he agreed to talk to the youngsters 

at a Rex kiddy show on life in the 

circus. 

Among the prizes obtained from the 

circus for the coloring contest were free 

rides on everything for the first place 

winner. 

A bicycle dealer donated a saddlebag for 

a bike decoration contest. The decorated 

vehicles and riders rode from the theatre 

by a roundabout route to the circus. 

18 — DOXOFTICE Showmondiaer :: Feb. 1, 1960

" 

Goliath Values Co-Op 

Sells Denton Opening 

The opening of "Goliath and the Barbarians" 

was opportune at Denton, Tex. 

It started the same day stores were sched- 

.^ 

uled to begin staying open nights for the 

pre-Christmas shoppers. 

T^îs provided a 

'^w golden opportunity for 

co-op advertising, and Geneva Woods, 

manager of the Pine Arts Theatre, seized 

the chance. 

SHOP THESE GOLIATH VALUES IN DENTON 

TONIGHT . . . Stores Open Till 8:30 P.M. for 

Your Shopping Convenience 

Thus read two banner hnes clear across 

two pages, in woodblock type approximately 

p4 inch high, in the Denton Record- 

Chronicle. Below were 17 ads, naturally 

with the Fine Art Theatre's ad on "Goliath 

and the Barbarians" in the favorite, 

leadoff spot. The same line headlined a 

half page of additional ads on another 

page. 

ihis was Miss Woods' first experience 

with the co-op ad promotion, but it was 

by no means an amateur effort. The results 

were big at a minimum cost. 

Manager Woods ran a teaser trailer four 

weeks in advance, changing to 

the regular 

trailer two weeks prior. 

The dance record music from the picture 

was used very successfully on an outside 

loudspeaker, with spots on the picture 

throughout the day two weeks ahead. 

TV Name, Special Shorts 

Go Big in Minneapolis 

A gimmick being used by theatres in 

Minneapolis to boost attendance at kiddy 

iiank matinees is a television personality com- 

'^'' bined with some short subjects. 

First to set the pattern was Irving Marks, 

manager for Allied Artists, who used Axel, 

personality on WCCO-TV, along with some 

Little Rascals pictures at a neighborhood 

house. With admission for the kids set at 

35 cents, Marks said that the combination 

was a boxoffice winner. 

Columbia had an equally effective idea 

in promoting John Gallos, who is Clancy, 

the Cop on WCCO-TV, along with the 

Three Stooges "Funerama." The combination 

was first booked into the downtown 

State during Christmas vacation, and more 

recently has played the Heights, Rialto 

and Terrace theatres, the latter a Volk 

Bros, house. It also will play at the other 

three Volk houses, the Camden, Nile and 

Riverview. Bookings are handled by Jack 

Kelvie of Theatre Associates. 

Marks said that he has another idea for 

a show package which he will introduce 

shortly. 

Promotes "Jones' Prizes 

Ship models, donated by the Revell dealer, 

and Movie Classic magazines, obtained 

from the distributor, were offered as prizes 

in a model ship-building contest for the 

youngsters, arranged by P. J. Cordier, relief 

manager, in behalf of "John Paul 

Jones" at the Commodore Theatre in 

the Hammersmith section of London. 

Drummers Vie for 'Krupa' 

High school drummers competed in contest 

to promote "The Gene Krupa Story 

at the Buffalo Paramount Theatre. 

Special Billposting Makes The Mouse' Roar 

"The Mouse That Roored," British comedy, broke records at the art Vogue Theotre in San Francisco 

set by the French "La Ronde," following an extensive billboard promotion by Vogue operotor Irving 

M. Levin. Using designs drawn by Williamson Mayo, ortist-designer whose posters hove been exhibited 

in famous art galleries and museums. Levin posted more than 100 six-sheets all over the city 

and had more than 30, 24-sheets on the large billboards, one of which is pictured obove. The result 

was "The Mouse" really roared! 

Newspaper Coupon-Lucky Ticket Deal 

Works Wonders During 

The Palace Theatre in Karachi, Pakistan, 

caters to the English-speaking population, 

playing major U. S. films on long 

runs. Hamayun H. Baigmohamed, manager, 

is a peer among showmen in any 

country. Promotions which have been 

reported in BOXOFFICE Showmandiser in 

the last year or more make that obvious. 

For example, "Some Like It Hot" played 

four weeks at the Palace to what is described 

as "fantastic" business. A giveaway 

tied up with paid admissions showed 

that at least 55,000 persons patronized the 

film during its 28 days, a respectable business 

for any theatre except perhaps a few 

huge show palaces. 

The film opened early in Novem'ber; 

Hamayun had important prongs of his 

promotion hitting the public early in August. 

At this time the Karachi Illustrated 

Weekly (English) came out with two 

pages of pictures from the screen comedy 

inside, plus a cover photo. 

The big promotion, however, was a 

drawing which Hamayun put over in a 

large way. First he promoted seven prizes, 

all in wide demand, from Snowwhite 

Cleaners; namely, a cabinet radio set. 

Singer sewing machine, man's bicycle, tea 

set, wrist watch, lemon set and an electric 

iron. Then he went to the leading English 

newspaper, a daily, the Leader, and tied it 

in the contest with a coupon gimmick that 

resulted in large ads i2 cols. 21 inches) 

nearly every day during the four-week 

run. advertising the contest, the film and 

the newspaper and dry cleaners. 

Total space devoted cost free to the 

theatre, to the tieup by the Leader totaled 

nearly a thousand inches, plus photos. 

Patrons to "Some Like It Hot" were 

issued Lucky Tickets, one each for each 

paid admission. These were numbered; 

4-Week Run 

one part was to be filled out by the ticket 

purchaser, the other part retained. To 

qualify for one of the seven prizes, a 

"Some Like It Hot" coupon clipped from 

the Leader had to be attached to each 

Lucky Ticket. 

The coupon-ticket combination was 

then dropped in a huge container in the 

Palace lobby. There was no limit on the 

number of such "chances" any one patron 

could present; the only condition 

being the purchase of an admission ticket. 

The Leader announced the drawing 

time in a front page illustrated story on 

the last day of the film, which resulted In 

extra business. The prizes were drawn by 

I. A. Khan, joint secretary of the Pakistan 

Department of Commerce, in the auditorium 

before a capacity audience. 

It was estimated a total of 55,000 patrons 

were participants in the drawing. 

Cartoon Series Bills 

Handbills featuring the full series of 

cartoon strips frequently provided by the 

distributors reach Showmandiser occasionally 

from English exhibitors. On the reverse 

side, illustrations imati and copy on 

the film are used, often with a merchant's 

ad to help defray the costs. 

Dutch Cheese crt Snack Bar 

Free samples of Dutch cheese were distributed 

from the snack bar to help advertise 

the opening of "Operation Amsterdam 

at the Rex Cinema in Hanworth in 

" 

southwest London, where P. J. Cordier is 

manager. The cheese samples were obtained 

through a national tie-up with the 

Netherlands Dairy Bureau. 

BOXOFFICE Showmandiser Feb. 1, 1960 — 19

and 

! 

. . See 

No Stars for Premiere? Then Pick Your 

Own Locally and Town Will 

The following Premiere Without Stors idea 

wos one of the most profitoble end or>e of the 

bejf goodwill builders presented ot the Chicogo 

convention last foil of the Theatre Owners of 

America, in the Show of Showmen's panel directed 

by Robert Selig, Fox Intermountom 

Theotres. 

By MURT MAKINS 

Admiral Theatre, Bremerton, Wash. 

We have staged several "PREMIERES 

WITHOUT STARS" at our theatre and 

they have been so successful that it Is a 

pleasure to tell about these happenings. 

While we are out fighting for theatre business 

every day because we love it. we know 

that in a town such as ours it is practically 

impossible to obtain Hollywood stars for a 

premiere, so . . . What did we do? We 

manufactured our own "Premiere Without 

Stars"; that is. without Hollywood stars! 

The format is simple. We first set out to 

get local people to play the part of the stars 

in the feature; everyone in town was asked 

to try out. However, most cooperation came 

from the high schools and a junior college, 

and from a community theatre group. 

ENTHUSIASM IS 

HIGH 

The Idea of the Premiere Without Stars 

caught on quickly and enthusiasm ran 

high. The prospective would-be stars met 

at the theatre during nonoperatlng hours, 

and were briefed and an all important 

part of the premiere started taking shape. 

The editor of the local newspaper and 

manager of the local radio station and 

their rlghthand men were invited along 

with the drama instructor from the college 

to act as Judges in selecting the local 

would-be stars for the premiere. Needless 

to mention, with such a setup, the publicity 

for such an event is well on its way 

to the public which, of course, is a must for 

a successful event. After the selection of 

the cast to play the part of the stars, the 

drama Instructor at the college was given 

the Job of obtaining the correct wardrobes 

to be worn to the premiere! 

The night of the premiere Is the next 

big target date. All effort is beamed toward 

this all Important date. All information 

on the local stars is given to the newspaper 

and the radio station; their background 

and why they were selected to 

represent the Hollywood stars is played up 

heavy so that the local populace was being 

built up for the big premiere! 

FULL HOLLYWOOD HOOPLA 

The nlffht of the premiere was given the 

full treatment. SearchlighU lit the sky; 

the street in front of theatre roped off 

from traffic; the high school band played 

In front of the theatre, police were stationed 

all around .so that the crowds could 

be handled when the stars drove up in big 

new shiny automobiles, one to each car. of 

course. When they arrived in front of 

theatre they were escorted to a stage where 

they were Interviewed and their voices 

were naturally put over a loudspeaker 

system. Then they were photographed by 

half a dozen young men stationed around 

with fln.sh bulbs galore and a camera of 

course, to make it look good! 

The local stars were asked to give their 

real names and the ones that they were 

Love It! 

representing from Hollywood, and why 

they thought they were chosen to represent 

such stars In the premiere. Between 

each arrival the band played for a few 

minutes. 

In addition, the local stars arriving in 

front of the theatre, the mayor and all 

other dignitaries and their wives were Interviewed 

and given the de luxe treatment 

and walked over a red carpet on the sidewalk 

and Into the theatre for the big event 

of the year, the Premiere Without Stars! 

Needless to mention, such an event, 

properly handled, puts the theatre right on 

everyone's minds and it stays there. Everyone 

likes it. everyone was happy! Actually 

—the idea of a Premiere Without Stars 

sounded sort of silly at first, but after it 

started rolling everyone got on the bandwagon. 

We believe it was because the top 

brass in the community was behind It. No 

one was left out, everyone was Interested 

and everyone benefited, including the theatre. 

The cost was small, the effort put 

forth was fun, and the satisfaction out of 

this world! 

There It Is ... a Premiere Without Stars 

Tiara From MM to 

Queen 

Mari Ann Sourlas, 22-year-old Ohio 

State University co-ed from Columbus, was 

awarded the Queen Isabella tiara, a gift 

from Marilyn Monroe, at Columbus Day 

ceremonies in Columbus. Ohio. Sam Shubouf. 

Loew"s Ohio manager, arranged for 

the Monroe award in connection with the 

Ohio's revival run of "The Seven Year 

" 

Itch "How to Marry a Millionaire." 

Bill CasHe wos on a fen-day tour of Texas cities, 

making "live trailer" appearances in behalf of 

"The Tinglcr," wliich he produced and directed. 

He is shown here at the Son Antonio airport where 

he was greeted by a group of spooks from the 

Tcios Theatre, where the film opened He was 

presented a "skeleton" key (made of human bones) 

to ihc city, which was furnished by Tom Powers, 

city manager for Cinema Art Theatres. Powers also 

had bathtub contoining blood-colored liquid, with 

lobby. 

bobbing hand rising and disappearing, in the 

More Than Displays 

In Feature Stills! 

Hany A. Rose, manager of the Majestic 

in Bridgeport. Conn., scans scene stills 

available through pressbooks with an eye 

on other uses than in display layouts. To 

him. each still is potentially a large gratis 

newspaper ad. 

A jjarticular scene may make a good 

illustration for hobby shop ad, a used 

car layout, etc., either alone or with the 

film title. Rose studies the possibilities of 

each still, and has achieved a high degree 

of success in ad tieups, esjjecially on the 

want ad pages of the Bridgeport Telegram, 

which permits illustrations in its classified 

section. 

For example, he came up with a tieup 

with Madison Motors recently which gave 

actually more space to "The Best of Everything" 

in a used car ad Uian it did to used 

cars! The illustration from the film measured 

3 cols. 4 inches. Copy, in part, follows 

: 

YES, INDEED ... For Big Savings on Rood- 

MADISON MOTORS has 

Testcd Automobiles . . . 

Come in and sea 

"The Best of Everything" . . . 

our large selection . 

"The Best of Every- 

. . . Starting Tothing" 

in Color With Hope Longe, Stephen Boyd, 

Joan Crawford, Louis Jourdan 

day at the Majestic Theatre. 

Theatre Gets Rental 

From Gun Show Tieup 

Ewart Edwards of the Fox Theatre in 

Tucson. Aiiz.. had such a success with 

tiein with the three-day annual gun show 

put on by the city's largest department 

store that he is repeating it this year. The 

Fox tiein was a free Father and Son Gun 

Show, climaxing the three-day event. 

The last show was built around the 

Winchester 73. With an armed guard on 

duty, the store had on display a special 

Winchester rifle, valued at $5,000. Along 

with the gun. they had a big display advertising 

the free Father and Son Gun 

Show at the Pox Theatre. Windows and 

other in-store decorations called attention 

to the gun and hunting theme, as did 

an 8mm movie on gun safety. 

The store rented the theatre and used 

both television and newspaper advertising 

to tell about the free show. Fathers 

had to pick up the tickets at Sleiiifeld's. 

A representative of the Winchester company 

and members of various gim clubs 

talked on gun safety and. on the morning 

of the show, the special Winchester was 

placed in the lobby. The film feature, of 

course, was "Winchester 73." 

Everybody was happy with the results, 

especially witli the number of adults who 

attended. 

Til is year the show was built around Colt 

45. 

Kisses From 'Sheba' 

" 

For "Solomon and Sheba at the New 

Theatre in Baltimore, an appropriately 

clad girl traveled the dowTitown district 

to hand out among holiday shoppers envelopes 

imprinted. "A Ki.ss From Sheba," 

with credits, etc.. and containing a silverwrapped 

chocolate kiss. 

— 28 — BOXOFFICE Showmandiser Feb. 1. 1960

BOXOFFICE 

An Interpretative anoly&is of lay and trodepress reviews. Running time is in parerttheses. The 

plus ond minus signs tndicote degree of merit. Listings cover current reviews, updated regularly. 

This department also serves as an ALPHABETICAL INDEX to feature releases, (g) is for 

CinemoScope; (V) VistoVision; Si Superscope; iNj Naturamo; ij^j Regolscope; ti Technirama. 

Symbol U denotes BOXOFFICE Blue Ribbon Aword; Q color photography. For listings by 

compony in the order of release, se« FEATURE CHART. 

BOOKIN6UIDE 

Review digest 

AND ALPHABETICAL INDEX 

H Very Good; + Good; — Fair; - Poor; = Very Poor. In the summary H ii rated 2 pluses. = as

REVIEW DIGEST 

AND ALPHABETICAL INDEX 

Tt Very jood; ^ Good; — Fair; - Poor; — Very Poor. In the summary ti \% rated 2 plutei, — as 2 minuses. 

1 g as a = o& af £ < | 

K 1 OD 1xk| > [ b. IXK a.S|Z0{ (A 

2369 Killer Shrews, The 

(69) Horror Dranu AlP 10-19-59 + + 2+ 

2336 OKing of the Wild Stallions 

(75) © Outdoor Drinu AA 5-25-59+ + :£. + + + ^ 7H-2- 

2363v>l-ut Angry Man, The (100) Or 

. 

2328 C^Lut Tram From Gun Hill 

(94) (y, Western Para 

23930Lait Voyage. The (91) Sea Dr.. MGM 

I Our 

I 

.0. 

I 

Feature productions by company In order o» releose. Running time is In porenthescs. .© is for CinemoScope; 

(?) VistaVision; (s) Superscope; # Noturomo; r Rcgolscope;

omcily 

UNITED 

Mamie 

OD. 

W. 

.0. 

. . OD. 

CD 

.. 

. 

.. 

. 

.. 

FEATURE 

CHART 

The key to letters and combinations thereof Indicating story type: (Ad) Adventure Drama; (Ac) Action 

Dramo; (An) Animoted-Action; X) Comedy; CD) Comedy-Drama; Xr) Crime Drama; (DM) Drama 

with Music; (Doc) Documentory; (D) Droma; (F) Fantosy; (FC) Farce-Comedy; (Ho) Horror Droma; (Hi) 

Historical Drama; (M) Musical; (My) Mystery; (OD) Outdoor Droma; (SF) Science-Fiction; (W) Western. 

< 

CD 

< 

OH 

UJ 

CO 

CO 

o 

O 

20TH-FOX 

I 

©The Salt Hofse (78) © 00 9X2 

Dlllll l-artil. (hill Wills 

The Little Swage (73) (^..U..913 

I'lilio K. Armenilarlz. Ho»o» 

(103) r© .D..917 

Buiin lUywarcl. Stephen Boyd 

OSay One (or Me (119) © CD. .918 

lllnj Cfiwli). lielililt imnolili. 

lldhirl WiKtier. Hay Wabton 

Here Come the Jets (71) igi Ac. .920 

Stcie llrojlc. Um ThomaJ 

OThe Diary o( Anne Frank 

(150) 1d l.ad.1 Dnnald CTtip 

Girl in the Red Bikini © 0.. 

Mark Blevrrv. Joanne Dm 

Crack in Ihe Mirror © 0. 

iirsnn Welles. Jiilletlc (kero 

The Third Voice 0. 

F/lmond O'Brien. Julie Undoa 

©Wild Rirer © 0.. 

Monlcomrry Cltft. Ijn Remick 

OWake Me When It's 0>ir ©..C . 

Krnle Koiars. Marto Moore 


The Fugitive Kind D 

Marim) Itrjndo. Anna Macn«nl. 

. 

Ji*aftne Wondnard 

OEImer Gantry 

Burt lanrastrr. Jean Simmons 

OThe tjnfoegiiren D 

. 

B'iri laneajtier. Audrey Ifepbum 

3The Alamo Todd-AO 00 . 

Jiihn Wame. I*nirenee Haney. 

Illchird WIdmark. Pal Wayne 

The Apartment .C. . 

KIdrley Marldlne. Jack l^mraon. 

Fred MacMurrjy. Bdle Adami 

Inherit the Wind D.. 

Spenrer TTacy. Fredrlc ilarcii, 

(Jew Kelly 

A Terrible Beauty D 

Rlher! Mlvimm. Dan O'llerllhy 

UNIVERSAL-INrL 

OSpartacus (t Dr. 

Kirk Ikouctas. Ijiirenre Ottrler. 

Vul BryTiner. Polw l!stlnor 

©The Snow Quean 

An 

(The liana Ovtstlan Andersen 

claevlfl 

WARNER BROS. 

©Guns of Ihe Timberland 00 

Alan Lddd. Jeanne Oaln 

©Ice Palace D . 

Rlrhard Burton, Robert Ryan, 

Martha Hver. Carolyn Jonaa 

ORachtl Cade D.. 

Antic Dlrllwon. Petar Ftneh 

©The Sundowners D . 

Di-borah Kerr. Bobert illlchum 

Tall Story C. 

Anlhory Perklna. Jane Fooda. 

Ray Walston 

BOXOFFICE BoolunGuide Feb. 1, 1960

.SImone 

. D 

. . . Ad 

May 

.Paula 

.Clans 

.SF 

Ac. 

. D 

. Oct 

. Nov 

Jan 

FEATURE 

CHART 

Short sublects, llete^J by company, in order 

ot relcose. Running time follows title. 

Dote Is notional releose month. Color and 

process as specified. 

^HORTS 

CHART 

BUENA VISTA 

UThe Sliaooy DoQ 

(104) CD..Mar59 

Fred .M;ic.Miirray, Jean H;iEen 

©Sleeping Beauty (75) 

® Special Rel. 

Animated fMitiirt 

©Darby O'Gill and the Little 

People (93) CF. Auo 59 

Alhert Sharpe. Janet Munro 

©Bio Fisherman, The (180) 

Panavision. ... Biblical Epic 

(Special relea.se) 

Howard Keel, Susan Koliner 

©Third Man on the Mountain 

(105) Ad.. Nov 59 

J.'tmes MacArthiir. Michael Rennle 

©Toby Tyler (%) .CD.. Feb 60 

Kevin t'orenian. Kleliard Biislham 

CONTINENTAL 

(Check Foreign Lanquaoe section (or 

additional listings) 

©My Uncle (110) C. Dec 58 

Jaeiiues Tall (Both EncHsh and 

MISCELLANEOUS 

l''reneli lantiuane versions available) 

Room at the Too (115) . . 59 

l-aurenee llarêv Slmoiie Sltrnorer 

Tiger Bay (105) D.. Jan 60 

.Inlui Mills, llajlcy Mills, 

llnrsl 

liuehlinltz 

Pretty Boy Floyd (. .) . .Cr. .Jan 60 

John Erickson, Joan Harvey 

ELLIS 

Miracle of St. Therese 

(97) D 

Fr.'ulfls nesc.'uit. Suzanne Finn 

HAL ROACH—See VALIANT 

LOPERT 

. 

The Beasts of Marseilles 

(70) D. Aug 59 

Stephen Rnvd, Kathleen llarrlsun 

©Elephant Gun (84) . . Sep 59 

Belinda l.ee, Michael Cralu 

Sea Fury (. .) Ac. Sep 59 

Victor McL,aglen, Stanley Baker 

MAGNA 

UQSouth Pacific 

(170) ToddAO Apr 58 

lioss.ino Brazzl, .Mitzl Oaynor, 

.loliri Kerr. Juanita Hall 

NTA PICTURES 

A Question of Adultery 

(86) D.. Mar 59 

Jnlle London, ,\nlhony Steel 

Hell, Heaven and Hoboken 

(85) Ac. Sep 59 

(Itevlevved as "1 Was Monty's 

iioiible") 

John Slllls, Cecil Parker 

RANK—(Released through 

Lopert) 

Your Past Is Showing 

(87) C.JuISS 

Terry- Tlinnias, Dennis Trice 

Rooney (88) C. Sep 58 

John (Ire^son, Mtirlel I'avlow 

©Dangerous Exile (90) (V) D . 58 

Louis Juurdan, Bellnila Lee 

©The Gypsy and the Gentleman 

(90) D Oct 58 

Meliria Mercoiiri. Kellh Mitchell 

A Tale of Two Cities 

(117) D,. Nov 58 

Hilt BoKardc, linrolhy Tiitln 

©Windom's Way (108) . . 58 

I'oter l'"lni'h, Mary I're 

©Mad Little Island (94) C -Jan 59 

leannle Carson, Donald Slnden 

A Night to Remember 

(1231 D .Mar 59 

Kenneth More. Ijiwrence Nalsmlth 

REPUBLIC 

. Satan's Satellite (70) . . May 58 

Imlil lloldren. Aline Tuwile 

Missile Monsters (75) . .SF. .May 58 

Waller lleeil. Ij)ls ''oilier 

Man or Gun (79) m W.. May 58 

M.icdonald Care.v . Audrey Totter 

Man Who Died Twice (70) D. Jun 58 

Itod C.imeron. Vera Italston 

. . 

. 

Too Many Crooks 

Street of Darkness 

(87) . .C. .Jun 59 

(60) . Jun 58 

liohert Keys, Sheila Ry:in 

Terry 'rhninas, Itrerida de Banzle 

No Place to Land 

The Rape of Malaya (107) D. .Aug 59 

(78) 

(lievievved 7/27/57 as "A 

® Ac Oct 58 

,lolin (lall Russell 

irel.ind, 

Toun Like Alice") 

Invisible Avenger (60) Cr 

I'eter Finch, Virginia McKenna 

Kirharil Derr. Mark 

. . . 

Daniels 

Dec 58 

Zorro Rides Again (68) .. Ad 59 

FRANCE 

FOREIGN 

B.ack to the Wall (74) 10-26-59 

(Ellis) . Jeanne Moreau. 0. Oury 

Crucible, The (140) 4-13-59 

IKIngsley) Slpioret, Yves 

Montand, Mylene Demongeot 

Diary of a Bad Girl (87) 3-16-59 

(F-A-W) . .Anne Vernon, Francois 

Onerln 

©Eye lor an Eye, An 

(93) (S) 10- 5-59 

(Manhattan) . .Dirt Jiirgens 

Flesh and Desire (94) 5-18-59 

. . 

. (BlILiI .liossano Br.azzl. V. 

Romance 

Forbidden Fruit (97) 5-25-59 

(F-A-W) ..Femandel. F. Amoul 

400 Blows, The (98) 1-11-60 

(Zenilh) . .Jean-Pierre Leaud 

Girls of the Night (114) 6- g-59 

ICont'l) . (Tlaus Hulrn. Mcole Bereer 

Grisbi (S3) 10-26-59 

(irMPO) . .Jean Oabln, Jeanne 

Moreau 

He Wlio Must Die (122) . . 

3- 2-59 

(Kassler) . .Pierre Vaneck, Mellna 

Merconri 

Heroes and Sinners (82) 8- 3-59 

(.lanus) . . Yves Montand, Maria 

l'>lix. Cnrt Jursens, Jean Servals 

Lady Chatterley's Lover 

(102) 8-31-59 

(Klngsley) . . Danielle Darrleui 

Law Is the Law, The (103) 4-27-59 

(Conl'l) . .Fernanrlrl. Toto 

Love Is My Profession (111) . 

5-18-59 

(Klntrslev) . .B R.irdot. Jean Cabin 

Lovers, The (90) 12- 7-59 

(Zenith) . .Jeanne Moreau, Jean- 

Marc Bory, Alain Diny 

Lovers of Paris ("Pot 

Bouille") (115) 2- 9-59 

(Conl'l) . .Oer.ird Phllipe. D. Carrel 

Mirror Has Two Faces, 

The (98) g-10-59 

(Cont'l) . .Mlchele Morgan, Bonrrll 

©Paris Hotel (90) 10-12-59 

(F-A-W) . .Charles Bover. F. Amoul 

Possessors, The (90) 11-16-59 

(Upert) . .Jean Gabln, B. Bller 

Sinners of Paris (80) 7- 6-59 

iraiisi -Charles V.inel. ReltH I>nrvl 

©Virtuous Bigamist (90).. 11- 2-59 

(Klngsley) . .Femandel, G. Kublni 

What Price Murder? (105) 3-23-59 

(I'MPO) . .Henri Vlrt.il, M. Demonpei)t 

.lohn Carroll, Duncan Renaldo 

Plunderers of Painted 

Flats (77) (St) W. .Jan 59 

Cnrlnne Calvet, John Carroll 

TUDOR 

A Cry From the Streets 

(99) D .Mar 59 

Max Bynraves, Barbara Murray 

VALIANT 

©Tamango (98) ig). . . . Ad. .Sep 59 

Cult Jiircens, Dorothy DandrldRC 

The Scavengers (79) , .Ac. Dec 59 

Vlnce Edward*-. Can)l Ohmart 

LANGUAGE 

GERMANY 

. 

©Affairs of Julie (90) 5-25-59 

(Bakros) . .Ulo Pulver, Paul 

Hubscbmldt 

Devil Strikes at Night (97) 6- 1-59 

(Zenith) Holm, Annemarle 

Diirinjer 

Eighth Day of the Week. 

The (84) 7-20-59 

(Cont'l) .. Sonja Zlemann 

Glass Tower, The (104) 12- 7-59 

. (Ellis) Lllll Palmer 

©Monpti (97) 7- 6-59 

(Hakros) . .Romy Schneider, Horst 

liiichholtz 

©Sins of Rose Bernd, 

The (85) 4-27-59 

(President) . .Maria Schell 

Third Sex, The (83) 5- 4-59 

(DiF) . Wcssely, IngrldSlenn 

(Also available as "Bewildered 

Y'outh" In &igllsh-dubbcd version) 

Tempestuous Love (89) .... 2- 9-59 

(Century) . 

.IJIIl Palmer 

ITALY 

Anatomy of Love (97) . .12-14-59 

(Kassler) . .Vlttorlo de 81ca. 

Sophia I.Aren. Tolo 

Most Wonderful Moment 

(94) 9- 7-59 

(Ellis) M. Masfrolanni, G. Kalll 

Roof, The ("II Tetto") 

(91) 6-22-59 

(Trans I,ux) . .0. Pallottl 

Tailor's Maid, The 

(92) © 11-16-59 

(TVans-Liii) . .Vlttorlo De Blca 

©Tosca (105) ® 1-12-59 

(Casolaro-Oigllo) . .Franco Corelll 

JAPAN 

Christ in Bronze (ar7) .... 7-27-59 

(Martin Nosseck) . .All-Japanese ca.st 

Mistress, The (106) 5- 4-59 

(Harrison) . . HIdeko Takamlne 

Street of Shame (85) 9-21-59 

(Harrison) . .Machlko Kyo 

NORWAY 

Nine Lives (90) 3-16-59 

(iH'lloeliimont) . Jack Fjelsladl 

SWEDEN 

Of Love and Lust (103) . . 6- 1-59 

(F-A-W) . .Anita Biork 

Magician, The (102) 1-11-60 

(Janus).. Max von Sydoff, Ingrlil 

Thulin. BIbl Anders-on 

Wild Strawberries (90) 9-21-59 

(Janus) . .Victor Sjostrom, Ingrld 

Thulin, Bibl Anderssoo 

BOXOFFICE BookinGuide Feb. 1, 1960 

a.z 

COLUMBIA 

ANIMAL CAVALCADE 

3953 Greyhound Capers 1.9/zl Feb 59 

3954 The 3 Big Bears (8) . May 59 

oe o 

ASSORTED & COMEDY FAVORITES 

(Reissues) 

3433 Off Again, on Again (16) Jan 59 

3424 The Mayor's Husband 

(16) Feb 59 

3434 Farmer for a Day 

(171/2) Mar 59 

3425 Perfectly Mismated 

(, ,) Apr59 

3435 Wine, Women and Bong 

(ISi/z) Apr 59 

3426 WooWoo Blues (16)... May 59 

3436 Spook to Me (17) Jun 99 

(1959-60) 

4421 Super Wolf (16) Sep 59 

CANDID MICROPHONE 

(Reissues) 

3553 No. 5, Series 5 (10) . Jan. 59 

3554 No. 1. Series 6 (9

. 

— 

"5.XHIBITOR HAS HIS SAY 

ABOUT PICTURESI 

Let the Patrons Know . . 

Here's a word for 20fh-Fox's "A Privotc't 

Affoir" which I played on a Sunday-Monday 

change. This picture, wKh Sol Mineo, is what 

the tccnogcrs like and they'll come. A tew of 

the lost customers come, too. Be sure ond tell 

'em what you have. 

MEL KRUSE 

Pierce Thcotre 

Pierce, Neb. 

ALLIED ARTISTS 

Bullwhip lAAj—Guy Modiôn, Rhondo Fleming, 

Jomcs Griffith. This western in Scope and color 

is not up to the standards of AA westerns, but still 

IS Q good picture. Goy Madison ar>d RhorKlo Flem- 

\nQ moke a good poir. It is on odventure fole with 

oction, fisticuffs and gunptoy ond I had a dollor 

for yours truly when the engogement was over. 

Ployed Mon., Tues. Weother: Very wet,—F. L. Murroy, 

Strond Theatre, Spiritwood, Sosk. Pop 355. 

AMERICAN-INTERNATIONAL 

Apochc Woman (AlP)—Lloyd Bridges, Joan Toylor, 

Lance fuller. An oWie (1955) from a very smoll 

compony, but very good. Lloyd Bridges is o fine 

octor. Too bod his TV show "Seo Hunt" isn't seen 

on our loco! station, it would increase tiis popularity 

Busirioss okoy on this orw. Played Thufs., Fri., Sat. 

Wcattier: Roin.— Poul Fournier, Acadia Theatre, St. 

Leonord, N. B. Pop. 2,150. 

Diary of a High School Bride (AlP)—Anito Sonds. 

Rorxild Foster, Chris Robinson We do business on 

these kind, but honestly I think the overage inteltigerKe 

rote has dropped below the 1 4-year-old level. 

Played Sun., AAon , Tues Weother: Okay.—W. E. 

Seaver jr., Beocon Drive-ln, Bristol, Tenn. Poo. 

30,000. 

COLUMBIA 

Anafomy of a Murder (Col)—James Stewart, Lee 

Remick, Arthur O'ConrwII. The pictures get longer 

and longer This was o fine picture—excellent octing 

by everyone. Would only oppeal to the adult 

oudicrKe. Not o drive-in picture os I sec it. Played 

Sun., Mon., Tues. Weother; Cold.—W. E. Seaver Jr., 

Beocon Drive-ln, Bristol, Tenn. Pop. 30,000. 

Loif Bllfikrleg, The (Col)—Von Johnson, Kerwin 

Mathews, Dick York. This is a very good wor picture, 

we used this one on a double feature. This 

IS rather different from ottwr wor pictures on the 

story port. But most everyone seemed to enjoy it. 

Business wos low for o double feofure. Ployed Wed. 

Weather: Nice.— Horry Howklnson, Orpfwum Theotre, 

Monetto, Minn. Pop. 380. 

Legend of Tom Dooley, The (Col)—Michael London, 

Jo Morrow, Jack Hogan. Played this with "Hove 

Rocket, Will Travel" to obove overage business. 

Ployed Sat., Sun. Weother: Rolny or>d cool.— Horold 

J. Smith, Wilson Theotre, Wilson, N. Y. Pop. 1,100. 

METRO GOLDWYN-MAYER 

Angry Hilli, The (MGM)—Robert Mitchum, Elisabeth 

Mueller, Stonley Baker. Very poor troiler on 

this one; sound and photography on it lousy. And 

so was business ttKee days running—Sunday included—ond 

ployed to a TOTAL of 26 people Why, 

oh why not put out o trailer worthy of showirig? 

Rcolly a foir show, tfiough. Weather: Cold but good. 

—Arlen W. Peohl, Hi Woy Theotre, Sheridan, Ore. 

Pop. 2,000. 

High School ConfldenHal (MGM)—Russ Tomblyn, 

Jon Sterling, Mamie Von Doren. This is o teenage 

droma in B W CinemoScopc, which is o poor combinotion. 

This is o* the "Blockboord Jur>gle" type; It 

seems to me we hove hod enough of this kind of pictures. 

All they do is teach children to be bod; 

stsows them how to be smart guys— not the kirx) of 

teQchir>g the children stwuld hove. It wos not o 

good draw.ng corcj hero— -didn't reoth overage by 

quite o sun. PIcveil Tues.—F. L. Murroy, Strond 

Theatre, Spiritwood, Sosk. Pop. 355. 

Forty Girl (MGM)—Robert Toylor, Cyd Choriise, Lee 

J. Cobb. I hove olwoys liked Joe Posternoli's productior\s, 

and this one ts no exception. Good to see 

something different for a change. Public liked this 

one, although monv would hove stayed owoy due to 

the poor troiler. Luckily, word got orourxl so they 

come olong. Quite o change, miyirsg some good 

dorKing with gongstcr bockground Top cost, oil doing 

a good job. Ployed Tues. through Sot —Oove S. 

Klein, Astro Theatre, Kitwe/Nkano, Norttiorn Rfodcsio, 

Africo. Pop. 13,000. 

Sheepman, The (MGM)—Glenn Ford, Shirley Moe- 

Loinc, Leslie Nielsen. Right up in the top bracket. 

Action, story, scenery, color. Couldn't osk for more. 

For your t>est dote and brog it to the skies.—Frorsk 

Sobin, Mojestic Theatre, Eureko, Mont. Pop. 929. 

PARAMOUNT 

Rock-o-Byc Baby [Para)—Jerry Lewis, Mofilyn 

Maxwell, Connie Stevens. Did o lot better thon overage 

Connie Stevens every bit as good os Debbie 

Reynolds. Ploy it— they'll love it. Played Sat., Sun., 

Mon. Weather: Snowy and foggy; roods muddy — 

Froncis Albert, Lido Theatre, Dowrw, Kas. Pop. 1,200. 

Torzon's Greatest Adventure (Para)—Gordon Scott, 

Sara Shone, Anthony Quoyle. This on« went over 

pig here. The public seems to really go for Torzon 

movies, especially since they've been makir>g tf^m 

in color. The kids keep asking when we ore goir>g 

to get onother Torzon movie. They come out in 

spite of the weother. Played Wed. Weather: Roiny 

—Harold J. Smith, Wilson Tfwatre, Wilson, N. Y. 

Pop. 1,100. 

20th 

CENTURY-FOX 

Five Gotcs to Hell (20th-Fox)—Neville Brand, 

Dolores Michoels, Patricio Owens. This wos o sleeper. 

Everyone enjoyed this fine, unusual picture. We 

played it two nights ond did well obove overogc 

on it. Plowed Mon,, Tues. Weother; Fair.—Jerry 

Townsend, Center Tfêotre, Banner Elk, N. C. Pop. 

500. 

Holiday for Loven (20th-Fox)—Clifton Webb, Jone 

Wymon, Carol Lynley. A nice film that did excellent 

business on tslew Yeor's Doy. You con'f beot 

Clifton Webb ond Jane Wymon Carol Lynley is a 

fine young actress wtro should be seen more often. 

Wow, what o show! Let's hove more. The South 

Americon (>ockgrounds were magnificent.—Poul Fournier, 

Acodio Theatre, St. Leorsord, N. B. Pop. 2,150. 

Hound-Dog Man (20th-Fox)—Stourt Whitmon, 

Fobion, Carol Lynley. Good. Better ttxjn expected. 

Wholesome fomily fore orxj the rest of tfse cost 

(besides Fobion) filled it out property. Give us rrôre. 

Ployed Wed. tfsrough Sot. Weottser: Good.—Poul 

Gomoc*>e, Weldon Theotre, St. Alborss, Vt. Pop. 

8,600. 

Private's Affoir, A (20th-Fox)—Sol Mineo, Borry 

Coe, Gory Crosby. Very enjoyoble musicol comedy, 

especially for the smoll towns. Lots of laughs from 

belter-thon-overoge house, due mainly to New Yeor's 

day ploydote. Played Fri., Sot.—Rod B. Hortmon, 

Roosevelt Theatre, Grar>d Coulee, Wosh. Pop. 1,000. 

Return of the Fly, The (20th-Fox)—Vincent Price, 

Brett Holsey, John Sutton. It looks os if the insecticide 

we sproyed the theotre with wtien showir>g "The 

Fly" did not help! Ployed Sun., Mon., Tues. Weather: 

Hot.—Dove S. Klein, Astro Thcotre, Kitwc/Nkono, 

Norttiern Rhodesio, Africo. Pop. 13,0()0. 

Woman Obsessed (20t+>-Fox)—Susan Hoyword, 

Stephen Boyd, Borboro Nichols. Held up oil three 

nights, but foiled miserobly os o first picture otter 

on Acodcmy oword. Played Sun., Mon., Tues. 

Wilhom Duncan, Duncan Thcotre, Killbuck, Ohio. 

Pop. 800. 


Allot Jesse Jomes (UA)—Bob Hope, Rhonda Fleming, 

Wendell Corey. This was below my expectations, 

but it did overage on o weekend. Strould be ployed 

in every small town. Hilarious sfx>w with Bob Hope 

at his best. Give us more of these cok>r comedies. 

Ployed Thurs., Fri., Sot. Weother: Cold.—Poul 

Fournier, Acodio Theatre, St. Leonard, N. B. Pop. 

2,150. 

Naked Ma|a, The (UA)—Avo Gordner, Anthony 

Froncioso, Gino Cervi. A woste of tolent ond film. 

For too long, too much dialog orsd definitely not 

one for the oction c>r neighborhood fiouses. Only 

thing that brought tt>em in was tt>e title (for the 

dirty-mirxjed ones) and Avo Gardner, wfyj is olwoys 

o draw cord. Played Tues. through Sot.—Oove S. 

Klein, Astro Theotre, Kitwc'Nkono, Northern Rhodesia, 

Africa. Pop. 13,000. 

UNIVERSAL-INTERNATIONAL 

Jet PHot (U-l)— John Wayne, Janet Leigh, Joy C. 

Flippen. A very good picture with o good cost 

and a wonderful story, too. Business was very good 

on this one. Played Sot., Sun. Weather: Cool. 

Horry Hawkinson, Opheum Theatre, Marietta, Minn. 

Pop. 380. 

WARNER BROS. 

Hercules (WB)—Steeve Reeves, Sylvo Kosclno, 

Giorv>o Morio Corxile. Thought this wos o reol 

good production. Plenty of oction, good color orxj 

photogrophy. Story moteriol wos okay. This picture 

hit o snow and coldest weottier of the seoson 

t>ere. Would fiove done much better under better 

weather conditions. Ployed Sun , Mon., Tues —Mel 

Donner, Circle Theotre, Woynoko, Oklo. Pop. 2.018. 

Nun's Story, The (WB)—Audrey Hepburn, Peter 

Finch, Dame Edith Evorts. This feofure did oil rigtit 

on Sunday, but fell to o now low on Mon., Tues. 

Excellent religious picture with superb octlrtg 

(some of the best ever seen). Audrey Hepburn truly 

deserved tfie N. Y. film critics' oword which she 

got recently. (I hope she gets the Oscor—the film is 

o credit to tfie irxlustry ) It sKiould bo played in all 

Cottwlic towm.— Poul Fournier, Acodio Theatre, St. 

Leonard, N. B. Pop. 2,150. 

Good Pic—Poor Trailer 

Why, oh why did Corner Bros moko such 

o bod troHcr on the fcoturc "-30-'7 The troHor 

didn't even ghre you o good tdco whot fhe picture 

wos about, only thot It was o newspaper. 

The picture wos grcot—it hod o Iktfic bit of 

everything, Teon, comedy ond suspense, which 

the trailer didn't even show. Ployed to the 

poorest Thurs., Fri., Sot. business I hove ever 

hod. 

Croft Theotre 

Boncroft, Iowa 

BOB REYNOLDS 

FOREIGN 

FEATURE 

LANGUAGE 

REVIEWS 

El Case De Una Adoles- ""*'»: o""" 

cente (The Case stind»rii o 

of an Adolescent) F 

Clasa-Mohme 100 Minut«« Rel. Dec. "69 

In answ-er to many requests by the high 

dignitaries of the church, the directors of 

public and private schools, as well as Institutions 

that are on the lookout for better 

orientation of our younger generation, CX>rsa 

Productions, producers of the outstanding 

boxoffice attraction, "Con Quien Andan Nuestras 

Hljas (Our Wa>'ward Daughters), present 

in a naked form but completely close to 

reality, a delicate, incandescent, social problem 

that is constantly turning up in many 

homes. This Mexican-language film torn 

from the pages of a diarj", shows how the inexperience, 

the excessive liberties and the lack 

of the warmth in a family can turn the happiness 

and well-being of an adolescent into 

tears—a picture impressive for the truth, 

one without concession that may very well 

open the eyes of parents who are too busy 

to attend the needs of their children. Directed 

by E. G. Muriel. 

Marth.^ ."Mljarî. Raul Farrell. Carlos 

Lopez .Aloctezuma, Lucy Uallardo. 

SHORTS REVIEWS 

Children 

Who Draw Pictures 

Brandon Films (Real-Life Featurette) 

30 Min. 

Very Good. A little masterpiece of its kind, 

this Japanese-made study of human relations 

in a classroom for tiny tots has complete 

English narration and thus rates showing 

generally, especially in neighborhood houses 

where p>arents will delight in it. Produced 

by Iwanami Pictures, this recel\'ed the short 

subject award at the 1956 Venice Film Ftetival 

and, in 1957. received the Robert Flaherty 

Award from the College of the City 

of New York—and deservedly so. PlUned with 

hidden cameras so that the youngsters are 

never aware they are l>eing photograijhcd. 

the expressioixs on the tots as they experiment 

with crayons and later witli paints are 

truly remarkable. The picture is in sharp 

black-and-white except for a few striking 

closeups in color of the children's drawings. 

Narration is excellent. Directed by Susumi 

Hani. Here is a short that rates major company 

distribution so that it could be seen 

by many American moviegoers. 

Cniv.-Inll 

The Irish in Me 

(Color Parades) 9 Minutes 

Good. An entertaining glrl's-eye-vlew of 

the scenic wonders and historic sptots of old 

Eire, the Eimerald Isle. The girl lands at 

Shannon Airport and tours bustling Dublin. 

County Limerick and County Tljjperary and 

sees the famed Blame>- Stone, tlie Rock of 

Ooshel and other spots everj-one ha."! heard 

of. IrLsli-bom folk will love the picture. It 

was ideally .spotted with an Irish feature, 

"Broth of a Boy," in New York. 

Litvak Retitles Film 

NEW YORK—"Time on Her Hands" has 

become the new title for Anatole Litvak's 

film version of Prancolse Sagan's "Do 

You Like Brahms." It will star Ingrld 

Bergman. Camerawork will start In the 

spring in Europe, with Litvak producing 

and directing. 

10 BOXOFFICE BoolanGuide Feb. 1. 1960

Opinions on Current Productions 

ÊATURE REVIEWS 

Symbol O denotes color; ' TomoiTow." The two fejR 

b male leads, played by Karen Steele and Elaine Stewart, 

. J. 

are also good, but there is little marquee value in any of 

the cast. There is also not a single really likeable character. 

Male patrons old enough to remember underworld 

events in the days of Legs Diamond will be interested in 

players in the roles of other gangsters of those days, such 

as Arnold Rothstein. All in all, it is a fast-moving story 

of a tough gimman. Milton Sperling and Leon Chooluck 

produced and Bud Boetticher directed for. United States 

Productions. 

Ray Danton, Karen Steele, Elaine Stewart, Jesse White, 

Simon Oakland, Robert Lowery, Warren Oates. 

.lie; .iie^ 

/lUo 

Bobbikins 

F Ratio: Comedy 

2.55-1 

20th-Fox ( ) 90 Minutes Rel. 

Proper exploitation aimed at the entire family, a movement 

that appears more and more in the swing of late, 

should result in happy audiences for most exhibitors who 

book this charming, funlike picture. While it has few assets 

of recognition value, other than the name of Shirley 

Jones, to attract patrons in top situations and its length 

makes it less desirable as a second billing in some instances, 

there is a wealth of entertainment value abounding 

within the fUm to make it completely satisfying to 

those patrons who are fortunate enough to see it. Similar 

in its believability to "Tlie Boy Who Talked to Horses" 

or "Angel in the Outfield" of a few years ago, there isn't 

a speck of a chance in the situation depicted on the screen 

ever happening, but it makes a delightful basis for a 

film. The performances ai-e generally fine, with Miss Jones 

pai-ticularly appealing in some musical numbers, along with 

Max Bygraves, her costar who performs some attractive 

songs WTitten by himself with the bubbling personaUty 

that could well make him Britain's answer to Yves Montand. 

Robert Day's direction of Oscar Brodney's smooth 

and well-paced story is bright. Brodney also produced. 

Shirley Jones, Max Bygraves, Steven Stocker, Billie 

Whitelaw, Barbara Shelley, Dolin Gordon. 

Jet Over the Atlantic F 

"'""^ A^'io-"'"'"' 

Inter-Continent (States Rights) 95 Minutes Rel. Jan. '60 

A host of stars, some current, a few old favorites and 

two promising newcomers, contribute colorful acting bits to 

tills routine suspense drama, which resembles, without equalling, 

the 1954 boxoffice smash, "The High and the Mighty." 

However, the strong marquee draw will make it an aboveavei-age 

supporting dualler generally. If heavily exploited, 

it might even stand alone in some situations. Produced 

in Mexico by Benedict Bogeaus, who made many features 

for RKO. and directed by Byron Haskin. the picture gives 

all of the dozen top players a chance to shine briefly and 

effectively. Guy Madison and Virginia Mayo play the romantic 

leads, with the latter injecting a lively dance bit; 

George Raft gives his familiar portrayal of a hard-boiled 

FBI man and Ilona Massey, one-time MGM star, adds 

glamor and a few lighter touches as a temperamental singer. 

Margaret Lindsay, former WB leading lady, George 

Macready and Anna Lee also stand out and Venetia Stevenson 

and 20th-Pox's Brett Halsey are attractive and youthful. 

The screenplay by Irving H. Côoper shows the varied 

reactions of airplane passengers to tlireatened disaster and 

the happy finale leaves several loose ends. Because of the 

players, the film will hold most patrons' interest. 

ed: 

. 

ir rer Guy Madison, Virginia Mayo, George Raft, Ilona Massey, 

Margaret Lindsay, George Macready, .Anna Lee. 

The reviews on these poges may be filed for future rafereiwe in ony of the following woys: (1) in ony stondord three-ring 

loose-leof binder; (2) individually, by company, In any standard 3x5 card index file; or (3) In the BOXOFFICE PICTURE 

GUIDE three-ring, pocket-size binder. The latter. Including a year's supply of booking and doily business record sheets, 

may be obtoined from Associated Pul>Jicattoiu, 825 Van Brunt Blvd., Kansas City 24, Mo., for SI. 00, postage paid. 

2396 BOXOFFICE BookinGuide Feb. 1, 1960 2395

" 

—. 

FEATURE REVIEWS 

Story Synopsis; Exploitips; Adiines for Newspaper and Programs 

. . . Smouldering 

THE STORY: "The Bramble Bush" (WB) 

Dr. Richard Burton returns to his home town at the 

request of his closest friend, Tom Drake, who is dying and 

wants him to jjerform the mercy-killing euthanasia to end 

his pain and then to fall in love with his wife. Barbara 

Rush. As Burton and Miss Rush are discussing the case 

in his home, James Dunn enters and Burton goes into a ^''^j 

frenzy of anger, eventually exploding in an emotional dis- •>'man, through their intense 

love affair after she came to his attic studio for art lessons 

and, finally, to a quarrel after she offered him money 

on telling him they must jmrt forever. Baker ts also warned 

by his superior not to involve a high-ranking diplomat who 

was keeping the murdered woman. Incensed at tliis order 

and uncertain tliat Kniger is guilty. Baker takes the prisoner 

to the airport as the diplomat's plane arrives in London. 

The woman meeting tlie diplomat is i-ecognized by 

Kruger and finally confesses her pait in the mystery. 

EXPLOITIPS: 

For class patrons, play up Micheline Presle as the star of 

the French import, "DevU in Uie Flesh," and Haidy Kruger. 

CATCHLINES: 

No One Admitted During the Final Fifteen Minutes— 

Don't Reveal the Surprise Ending ... If You Liked "Laura" 

and "Diabollque" You'll Be Fascinated by "Chunce Meeting"—Suspense 

Tlirill Par Excellence . . . Based on an 

Inner Sanctum M\-stciT Novel. 

THE STORY: "The Third Voice" (20th-Fox) 

Edmond O'Brien plots with Laraine Day, Jilted former 

secretarj- and sweetheart of a financial titan, to murder 

the man while he is on a flsliing trip to Mexico. Then 

O'Brien, who greatly resembles the tycoon is to impersonate 

him wliich niimicry is geared to lead to a colossal 

swindle. For montlis O'Brien is trained In Uie details of 

posing as the doomed man. as to speech, habits, mannerisms, 

etc. The carefully blueprinted plan seems to be working 

perfectly, the plotters have the purloined money In 

hand and are about to flee to a prearranged life of ease 

when, in a surprise climax, they are exposed by the slain 

man's fiancee, are taken into custody by the Mexican police 

who have been on their trail from the very beginning. 

EXPLOITIPS: 

Based on the novel "All the Way" by Charles Williams, 

book store tie-ins are potent. Bill as a suspenselul sliocker, 

America's tingling answer to "Diabollque." Have a contest 

for patrons to finish the sentence, "the first voice is greed, 

the second is hate and the third Is ... 

CATCHLINES: 

Tlie Perfect Crime Tliat Failed. A Surprising E^nding Surprises 

the Killers . . . The Third Voice You Hear May Be That 

of a Murderer—a Stranger—a Wealtliy Man's Mistress 

or the Start of the Screen's Most Diabolical Plot. 

THE STORY: "Jet Over the Atlantic" llnler-C'ontinent) 

Guy MadLson, an American in Madrid who Ls in love with 

Virginia Mayo, a dancer, is picked up b>- George Raft. 

FBI agent, for extradition to the U. S. as an escar)ed 

convicted murderer. Madison, handcuffed to Raft, ts taken 

aboard a Jet airliner, but Virginia Mayo tracks him down 

and also boards the Jet. Another passenger, George Maci-eady. 

a psychopathic murderer, has contrived to place on 

board a bomb which will release deadly fumes to the passengers. 

Raft i)ermits Madison to have some time alone 

wItJi Virginia when Ilona Massey. a temperamental opera 

singer, lets Uiem use her stateroom after a clerg>Tnan 

aboard marries them. When the escaping fumes kill the 

flight crew. Madison maneuvers the plane, with its fearful, 

choking passengers, to New York's airport. MadLson 

makes a break for freedom but Is stopped by Raft, who 

brings him face to face with the real murderer, who has 

confessed having framed him. 

EXPLOITIPS: 

Play up the name cast, particularly Guv Madison, who 

stars in TVs "WUd Bill Hickock " .show. Grorge Raft. Virginia 

Mayo and Margaret Lindsay, both former Warner 

Bros, stars, and Ilona Massey. former MGM singing star. 

CATCHUNES: 

Panic in the Skies—Jet Screaming to New Heights of 

Excitement. 

9reo 

td 

o 

THE STORY: "Bobbikins" (20th-Kox) 

The title character Is an 18-month-old baby boy belonging 

to Shirley Jones and Max Bygraves. an entertainment team. 

When Max comes home from the Navy to a promised Job 

In a night club, he finds he is taking it away from a 

widower with three children and refuses the Job. 

His son Is so impressed he decides to help him. though 

when he talk.s intelligently and Max repeats tills to others 

they all think Max is liaving hallucinations. Young "Bobbikins." 

however, makes friends with the Chancellor of the 

ex-chequer and gives Max tips on good stocks, making 

him a wealUiy stockbroker. Riches go to his head, however, 

and he and Slilrley .separate until son brings them 

back together by giving him a bum steer—and then goes 

back to being a normal little boy again. 

EXPOITIPS: 

Enipliu.size Shirley Jones and Max Bygraves by playing 

their recoids and tlelng in wiUi record stores. Miss Jones 

is remembered for "Oklahoma!" and "Carousel" and Bygraves 

as a top British entertainer. Hold screenings for 

stock companies. 

CATCHLINES: 

Does Your 18-Month-Old Baby Talk? . . . How 18-Month- 

Old Bobbikins Nearly Ruined the Nation and the World . . 

Little Boys Have Big Ears AND Big Mouths. No One Would 

Believe It. 

BOXOFTICE BookinGuide Feb. 1. 1960

I 

interesting 

I 

number 

Located 

. . home 

[ATES: 15c per word, minimum $1.50, cash with copy. Four consecutive insertions for price 

f three. CLOSING DATE: Monday noon preceding publication date. Send copy and 

answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. • 

POSITIONS WANTED 

Now available, nrganized manciger, 

ronventional dnve-m, desires position 

with security dependent on ability. Boxofiice 

f093. 

Screen Printer. Displayman. Signwriter. 

Twenty years this end of the trade. 

Fully experienced on short screen runs 

ot lobbies 6 poper lor foreign pictures, 

and on window cords, lobby displays, 

tronts, etc. Presently seli-employed producing 

screened paper and displays for 

a Supermarket Chain, Restaurants, and 

cartons ior toys. Seek full return to Showbiz 

to work with your Pub or Ad man as 

'Display Supervisor. Prefer live, wide- 

^înuke circuit. Salary secondary to an 

job. I enjoy my work. Any 

of references in the amusement 

Itiade. Canadian, free to go anywhere. 

All replies in confidence and will be acknowledged. 

Boxoffice, 9003. 

. Available immediately, thoroughly qualihed, 

unincumbered gentleman, experienced 

as city manager or manager of 

clean, modern conventional type theatres. 

Wish to make connections in either ccTpacity 

with thoroughly progressive organization 

in moderate climate. Excellent 

references. Write, wire or call collect, 

Mercer W. Colman, 2704 "A' ' Avenue, 

Lawton, Oklahoma. Telephone ELgin 5- 

6727. 

HELP WANTED 

Theatre Managers: Start a new career 

on the Pacific Goofs t {not smoggy Los 

Angeles) with a theatre circuit large 

enough to offer you excellent advancement 

opportunities but compact enough 

to appreciate you individually. We are 

keeping pace with the expanding population 

by building fine new theatres and 

need top calibre men to staff them. State 

background, education, experience, age, 

marital status, etc. All replies confidential. 

Wirte Boxoffice, 8094. 

Wanted: Three experienced drive-in 

managers. Exploitation minded. Guarantee 

salary and percentage. Boxoffice, 

9004. 

Manager: Reliable, experienced, capable 

complete operation large drive-in, 

Chicago area. State qualifications, salary, 

availability, references. Confidential- 

Write B oxoffice . 8099, 

1 , 

Drive-in theatre manager, starting March 

Eastern Virginia, Send full detcrils to 


BUSINESS STIMULATORS 

Bingo, more actioni $4,50M cards. Other 

games available, on oft screen. Novelty 

Games Co., 106 Rogers Ave., Brooklyn, 

N. Y. 

Build attendance with real Hawaiian 

orchids Few cents each. Write Flowers of 

Hawaii, 670 S. Lafayette Place, Los Angeles 

5, Calif. 

Bingo Cards. Die cut 1, 75-500 combinations. 

I, 100-200 combinations. Can be 

used for KENO, $4.50 per M, Premium 

Products, 346 West 44th St., New York 

36. N. Y. 

Top grossing sensational programs 

available: Write Mack Enterprises, Centralio, 

Illinois, 

Build attendance with inexpensive novelties, 

Three Stooge Rings triple matinee 

gross. Write for sample. Box 248, Pulaski, 

Wisconsin. 

DRIVE-IN THEATRE EQUIP^^NT_ 

ANTI-THEFT SPEAKER CABLE PRICE 

REDUCED! Protect your speakers and 

healers now for less than 75c per unit I 

Complete satisfaction reported by leading 

chains and exhibitors. For full details 

write: Speaker Security Co., Dept. 58, 

Willow Avenue at 17th St., Hoboken, N. J. 

WEEKLY TAPE SERVICE 

Recorded Tope Service. Free details. 

Audio-Cinema, 124-13 Marshall, W. 

Lafayette, Indiana. 

_ GENERAL EQUIPMENT—NEW 

Everybody's Buying 'Eml Mu^.,.:..;!, .u!- 

lers, tits Wagner, Adler, Beveiite signs, 

4-, 40c; 8". 6Dc; 10", 75c; 12", $1.00; 14", 

$1.50; 15", $1.75; 17", $2.00; 24", $3.00 

{10% discount 100 letters or over $60 list). 

Dept- cc, S.O.S. Cinema Supply Corporation, 

602 W. 52nd Street, New York 19. 

New carbon savers. Save hundreds of 

dollars yearly. 10 and Umm rotating 

lamps. $3.00, 13,6 mm. $4. 50. No CO.Ds, 

send check. Easy to use. no tools. Lou 

Walters Repair Service, 8140 Hunnicut 

Rd-., Dallas 28, Texas. 

SENSATIONAL VALUES1 AND BRAND 

NEWI RCA Ml-9030 soundheads. $575 pair; 

RCA 40,''50 ampere, 110 volt rectifiers, 

$275 pair; Griswold splicers, $19.95; RCA 

high frequency speaker and horn, $59.50. 

Everything in original factory cases; 

thousand other bargains! Tell us your requirements. 

Star Cinema Supply, 621 West 

Projeclionist: Years experience . Permanent 

job. Now available. Married and 

55th Street. New York 19. 

reliable- Boxoffice. 9007. 

BOXOFFICE February 1, 1960 

GENERAL EQUIPMENT—USED 

Pr. IKW Ashcioit cyclex lamps with converter, 

$359. One of the finest light 

sources made. Boxoffice, 8097. 

For Sale: Theatre Equipment, RCA and 

PG sound, Brenkert Ba-80 mechanisms 

and bases Simplex high lamps. 40 amp. 

rectifiers- 450 International chairs. Michigan. 


For Sale: Complete booth equipment. 

E-7 project ors, 325 self lifting seals, curtain 

control, air-conditioning coils, fixtures. 

Write Ashman Theatres, Caro, 

Michigan. 

TIME DEALS AVAILABLE! Super Simplex, 

E-7, mechanisms, all excellent 

condition, $395 pr.; rebuilt Century "C". 

$700 pr.; Brenkert enarc, Ashcraft "E" 

rebuilt, $395 pr.; rebuilt motor generator 

sets w/panel, rheostats; 50/lOOA, $395; 

65/130A, $450; 70/140A. $495; 80/160A, 

$525; New 100/200A, $895- Dept. cc, 

S.O.S. Cinema Supply Corporation, 602 

W. 52nd Street, New York 19. 

BOOST B. O. FILMING LOCAL AC- 

TIVITIES; Bell & Howell Filmoarc 16mm 

Sound Projector with B&H High Intensity 

arc on rolling stand. 30 amp. rectifier, 

500 watt amplifier, two 12" speakers in 

carrying case, coated lens. Excellent, 

$975. Available on time. Dept cc, S.O.S. 

Cinema Supply Corporation, 602 W. 

52nd Street. New York 19. 

Simplex, mechanisms and movements. 

Trade or sale, as is or rebuilt. What do 

you need? Bargains. Lou Walters Repair 

Service, 8140 Hunnicut Rd., Dallas 28, 

Texas. 

Brenkert BX60 mechanisms, MotiogrOph, 

model K, Good condition. Bargain. Boxoffice, 

9008. 

Century mechanisms. $650 pair; Simplex 

soundheads, $275 pair; Simplex 

4-star sound, $285; Magnarcs, $195 

pair; Hertner generator, 65/130A, $195. 

Boxoffice. 9013. 

EQUIPMENT WANTED 

Wanted: Good used late model equipment, 

complete, for theatre now being remodeled. 

Quote price and model of 

equipment. Write or contact Orange State 

Theatres, Inc., 733 Belvedere Road, West 

Palm Beach. Florida. 

Wanted: Used both equipment. Frank 

Rogers, Rt. 6, McMinnville, Tenn. 

Wanted: Used booth and theatre equip- 

.Tient, Harry Melcher, 1210 W. Atkinson 

Avenue, Milwaukee, Wisconsin. 

Used Marquee, approximately twentyfive 

feet wide, lighted, and adaptable lor 

letters. State condition, price and picture 

if possible. Marvin Jones, State Theatre, 

Red Cloud. Nebraska. 

Wanted: Pair of Super Simplex or Century 

projectors as is. Wayzata Theatre, 

Wayaata, Minnesota. 

Wanted: Used theatre booth equipment. 

We dismantle. Leon Jarodsky, Lincoln Theatre, 

Paris, Illinois, 

CKeRine HOUSE 

THEATRES FOR SALE 

In Northwestern Ohio b'-aî'.iî :riv©-in 

theatre including approximate IG acres of 

land. Owner retiring. Contact D. Lee Mc- 

Lain, IHoute 2, Wauseon, Ohio. 

Controlled town. 7.000 people, two indoor 

houses and a dnve-in in the heart 

of the cotton belt m Texas. Will sell out- 

.ight o. would trade theatres for a much 

ijigger operation and would pay difference^ 

Boxofhce_8092; 

For Sole: 550 car drive-in theatre located 

Mi roile Phoenix, Arizxsna, city limits. 

New screen and approximately a acres 

land, fast growing community. Price total 

$150,000, one-third down. J. L. Lightfoot, 

Box 214. Copperas Cove, Texas. 

__ 

400-speaker, widescreen drive-in. Son 

loaquin Valley near new jet base, plus 

oil and agriculture area. No close com- 

Petition. Excellent for ambitious couple, 

need to sell, as we have other interests 

Write 3024 Woodlane, Bakersfield, 

California. 

300-car drive-in. center America's 

newest oil field. City tripled size in 6 

yeats. RCA equipped. CinemaScope, 

widescreen. Panhandle, Box 183, Kimball, 

Nebras k a. BE 5-21 33^ 

For Sale: Most beautiful drive-in theatre. 

Year old, 750 cars, located Northern 

Indiana. Nine year lease. Reasonable. 


S. W. Minnesota theatre, 600 seats, teenage 

club, concession, office rental, built 

1948. Drive-ln theatre, 300 speakers, concession, 

built 1953. Population, 2,500. D. 

G. Rauenhorst, Slayton, Minnesota, County 

seat. 

650-seat indoor. Mabank, Texas, 48 miles 

east of Dallas. Very good equipment. 

Reason, have two businesses in Dallas, 

Will sell equipment and lease building 

or both, 1/4 down. Boxoffice, 9014, 

THEATRES FOR SALE OR LEASE 

Eastern Michigan Drive-In. 500 cars, 3 

years old . . . sell . . lease or will lake 

. 

working partner Boxoffice 8096. 

Central New Mexico theatre and 

drive-in. Nearest competition 40 miles. 

Terms, Bill Skelton, Blanding, Utah, 

Phone OR 8-3606. 

, 

318-car drive-in for lease to right 

party between Pulaski

HERE COMES THIS YEAR'S BIG EASTER AnRACTIQi 

with one of the biggest promotions in years... from(O0LUMBIAi 

f! 

costarrinc 

MICHAEL CALLAN 

WARREN BERLINGER 

TUESDAY WELD-VICTORIA SHAWH 

GUEST STARS 

Screenplay by JAMES GUNN 

BlMd Ofl I novel by JOHN FARRIS OARREN-DUAiEODY REBELS 

ROBERTA SHOR[' 

Produced by JERRY BRESLER • Directed i 

PAUL WENDKOS • A DRE;(EL PRODUCTlOU 

BEECH-NU 

WATCH BEECH-NUT'S MAMMOTH 

ON 

B.T.Y."! 

,, NATIONWIDE MOVIE PREMIERE \ 

CONTEST ON THE DICK CLARK SHOW, SATURDAY NIGHTS OVER ABC-TV 

NETWORK! 

A 13 WEEK POWERHOUSE PROMOTION REACHING 40 MILLION 

UNDUPLICATED VIEWERS A MONTH ! 

INCLUDING 12,700,000 WOMEN AND 

I 8,300,000 MEN! FULL COLOR DISPLAYS IN 360,000 RETAIL OUT- ^ 

LETS! FABULOUS PRIZES (1147 OF 'EM)! BUILDING TO THE BIG WORLD % 

nnrtiirnr im iiniiii lu Tur iifikiMrnfo unur TAiifyi f 

PREMIERE IN APRIL- IN THE WINNER'S HOME TOWN! 

• 

'>*»^ 

'^M M

Boxoffice-February.01.1960

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