Motivation. Education. inspiration. - Scruples

Motivation. Education. Inspiration.

Celebrating
the Vision
Scruples celebrates
almost 30 years of
excellence in the
professional
salon industry.
Scruples has been
family owned since
its inception in 1983
and has held to its
vision of what’s
important:
• Service
• Professionalism
• Integrity
2

Scruples has always been a family-owned business. Meet the family:
Office of the President
Frank J. Liguori Tracy Liguori Mia Liguori McHugh
Co-President Co-President Co-President
Distribution Operations Marketing/Advertising Creative
From this vision, a culture
emerged that embraces
the needs of professional
cosmetologists. Constantly
focused on creating innovative
products, outstanding promotions
and marketing support that
works, everything we do is
designed to help make
salons more successful.
Experience
the difference – be a
part of the family.
Scruples Corporate Headquarters – Minneapolis, Minnesota
3

Scruples'
mission:
To serve the needs
of its stakeholders
with the highest
degree of integrity.
Scruples' stakeholders include:
• Professional salons and spas
as well as their clients
• Salon owners and stylists
• Distributors and distributor
sales consultants
• Scruples vendors
• Scruples employees
4

WHY CHOOSE
Scruples?
1. Integrity defines our culture
Family owned
2. Scruples’ mission:
To serve the needs of its stakeholders
with the highest degree of integrity
3. Commitment
Created by hairstylists, think like
hairstylists, here for hairstylists
4. We’re here for you
Diversion free – we believe professional
products should be salon exclusive
5. The street is our runway
Scruples products are
available worldwide
6. The value of relationships
• Personal commmitment to service
• Live technical support
• Well-trained educators
• Web support
7. Complete systems that
work as hard as you do
• Low inventory, high profit
• Save time, make more money and
stretch artistic freedom
8. Professional education
for progressive stylists
• Training For Tomorrow
• Global Design Academy
• Self-Tour ® of Haircolour
• In-salon classes
9. Integrity Salon Program
Recognizes, appreciates
and rewards salons
Commitment
The Scruples family includes
many dedicated and talented
people who understand the
company vision. As we grow and
develop new ideas, one thing
remains the same: our
commitment to doing what's
best for professional salons.
Created by hairstylists.
Think like hairstylists.
Here for hairstylists.
5

We're here
for you
We believe professional
products should be
salon exclusive.
Professional only:
when we say it, we mean it.
Scruples has zero tolerance for
diversion – our products are simply
not available at drug stores or
mass retailers. We also believe
that haircolor is a salon service,
not a home remedy. Our color
gets clients out of the box and
into the salon.
6

Scruples products are
available worldwide
USA Australia Bermuda
The street is
our runway
Cambodia Canada China
France Guam Ireland
Italy Japan Lebanon
Malaysia Mexico The Netherlands
From casual street fashions
and magazines to diverse
cultures and architecture,
Scruples’ expert Design Team
seeks creative inspiration
everywhere. Through the
Design Team's innovative
vision, Scruples creates the
products that take looks
from concept to reality.
New Zealand Norway South Korea
We provide the product,
you provide the talent.
Puerto Rico Sweden Taiwan
Together we
achieve greatness.
Thailand United Kingdom Vietnam
7

The value of
relationships
We take service seriously
and recognize that people
make the difference.
You can always count
on Scruples':
• Personal commitment to service
• Live technical support
• Well-trained educators
• Web support
scrupleshaircare.com
Scruples' Web site is an invaluable
resource for stylists and clients to
learn about the company, browse
products, and locate salons
and distributors.
8

Complete systems
that work as hard
as you do
Dedicated to:
• In-depth research
and development
• Salon-approved formulas
• Innovative salon
service programs
• Business-building ideas
• Improving the salon's
bottom line
Low inventory,
high profit options.
Save time, make more
money and stretch
artistic freedom.
9

Professional
Education for
Progressive Stylists
Scruples Academy
• Training for Tomorrow
• Global Design Academy
• Self-Tour ® of Haircolour
• In-salon classes
Shows
The skilled Scruples Design
Team style watchers always
keep a close eye on the
developing direction of
hair fashion. You can see,
experience and learn about
Scruples' collections and
creative vision at hair shows
and on Scruples' Web site.
Scruples' education is second
to none with well-trained
professional educators teaching
in an enjoyable environment
that makes you proud to be
a hairstylist.
Whether education takes place
in your salon, at an industry
event or at Scruples' Corporate
Headquarters, you will be
energized and excited
about your craft.
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See page 13 for details on Scruples' Academy programs.

Be a part of something great.
The Scruples Integrity Salon Program recognizes, appreciates and rewards
salons that share Scruples' passion and commitment to the professional
salon industry. We consider the staff at every Integrity Salon members of the
Scruples family.
The program
Scruples’ Integrity Salon Program is focused on supporting and enhancing business-minded salons that have
the vision to grow. The program can be customized to fit the needs of each salon, offering many ways to
motivate, reward and inspire:
• Signage • Back bar products • Electronics
• Advertising slicks • Stylist station products • Accessories
• Merchandising items • Clothing • Education
Qualifications
• Salon must make a one-time Scruples purchase (any mix) of at least $500.00
• Salon must complete and return an Integrity Salon Registration Form along with a copy of the qualifying invoice
• Salon must be in current, good standing with an authorized Scruples distributor
11

Benefits
Scruples recommends that Integrity Salons work closely with their distributor
sales consultants to tailor this program to their specific needs.
Scruples Reward Points
The smart way to build salon business
• The most powerful benefit of the
Integrity Salon Program
• Points earned are based on quarterly
Scruples purchases
• Three reward levels designed to increase points
earned as your salon becomes more successful
with Scruples (see reward levels on back cover)
• Integrity Salons that purchase $100,000 or
more annually in Scruples products receive
100,000 bonus reward points
• Points may be redeemed for education and
merchandise on scrupleshaircare.com once
you log in as a professional (see Reward Points
Catalog pages 13 through 18)
• Shipping and handling are not included
• Points can be accumulated and never expire
Exclusive rewards
Bonus coupons, referrals and online support
• Receive valuable bonus coupons on new product
introductions and other special promotions
throughout the year
• List your Integrity Salon on Scruples’ online
salon locator, bringing new clients directly to
your door
• Receive a free link to your salon’s Web site on
scrupleshaircare.com
Cooperative Advertising
Build salon awareness in your community with
our support
• Makes advertising fast, easy and profitable
• Pre-designed advertising slicks available
• Receive complete reimbursement in the form of
Scruples retail products
• See full details on scrupleshaircare.com
12

Reward Points Catalog
to redeem scruples reward points visit scrupleshaircare.com
TUITION — USA 6,500 points | CAN 7,900 points
(Does not include travel or hotel expenses)
Training for Tomorrow is an in-depth
educational event designed to provide
information and training to those who use and
promote Scruples products. The three-day
event opens with a social cocktail party where
you will get aquainted with Scruples staff and
fellow attendees. Two days of theory, live
demonstration and product education follow.
The event closes with hands-on training using
live models. Education is conducted at Scruples’
Corporate Headquarters.
TUITION — USA 39,000 points | CAN 47,500 points
(Does not include travel or hotel expenses)
Scruples’ Global Design Academy is the
next step in furthering your education and is
recommended after attending Training for
Tomorrow. This hands-on training event is
focused on the application of Scruples’ Self-
Tour ® . Self-Tour ® is a journey the artist takes
with the client to explore identity, personality
and key characteristics that pertain to
creating the perfect cut and color service. The
customization of cut and color is a path only
the artist can explore with the client.
The Global Design Academy opens with a
social cocktail party followed by three days of
training at Scruples’ Corporate Headquarters.
TUITION — USA 11,650 points | CAN 13,980 points
(Does not include travel or hotel expenses)
Scruples’ Self-Tour ® is a totally unique system
of haircolour consultation that helps stylists
recognize why and how to choose the right
haircolour for each client. Through the Self-
Tour ® process, stylists learn how to expand
their creative freedom, advance their education
and sharpen their expertise in haircolour
placement in the comfort of their own salons.
Self-Tour ® is a service that sets salons apart
from the competition, enabling stylists to
increase service prices. Scruples’ Self-Tour ®
helps stylists to expand their client base, retain
existing clients and increase profits by adding
services based on client needs and reducing
operating costs with unique haircolour systems
and techniques.
In-salon cutting class
TUITION — USA 150,000 points | CAN 180,000 points
Learn Scruples' latest artistic looks and try products from a Scruples Education Team member right
in your salon. Learn techniques and tips that will energize and expand creativity.
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Reward Points Catalog
to redeem scruples reward points visit scrupleshaircare.com
In f i n i t e Ceramic Styler
USA 2,000 points | CAN 2,400 points
LaVazza Espresso Maker
Small
USA 24,000 points | CAN 28,800 points
Large
USA 45,500 points | CAN 54,400 points
Digital Picture Frame size and model may vary
USA 6,500 points | CAN 7,900 points
• Promotes a clean,
professional work space
• Easy to empty
• Simple to operate – sweep
hair to the base of the unit
and step on the foot switch
• Salon vacuum dimensions
14.5”W x 14.75”D x 30”H
Scruples Salon Vac
USA 30,000 points | CAN 36,000 points
HD TV size and model may vary
USA 33,000 points | CAN 39,600 points
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Reward Points Catalog
to redeem scruples reward points visit scrupleshaircare.com
Scruples Retail Tower
USA 9,000 points | CAN 10,800 points (tower only)
Wh i t e Tea Travel Sizes
Sulfate Free Restorative Shampoo 60 ml/2 oz
USA 50 points | CAN 60 points
Restorative Conditioner 37 ml/1.25 oz
USA 50 points | CAN 60 points
Magical Serum 37 ml/1.25 oz
USA 50 points | CAN 60 points
Embrace Luxury Hold Hair Spray 50 ml/1.5 oz
USA 60 points | CAN 72 points
Pe a r l s c r i pt i v e s Travel Sizes
High Definition Shaping Spray 50 ml/1.5 oz
USA 60 points | CAN 72 points
Enforce Sculpting Glaze 60 ml/2 oz
USA 40 points | CAN 48 points
Retail Tower Dimensions
12.2”W x 18.5”D x 69.3”H
Wh i t e Tea Back Bar 950 ml/32 oz
Sulfate Free Restorative Shampoo
Restorative Conditioner
USA 440 points | CAN 528 points
Soothing Daily Conditioner
USA 360 points | CAN 432 points
Pe a r l s c r i pt i v e s gallons
Moisture Bath Replenishing Shampoo
Structure Bath Volumizing Shampoo
Renewal Color Retention Shampoo
Hair Clearifier Deep Cleansing Shampoo
USA 600 points | CAN 720 points
Enforce Sculpting Glaze
USA 960 points | CAN 1,152 points
Quickseal Fortifying Conditioner
Renewal Color Retention Conditioner
USA 720 points | CAN 864 points
NO H2O2 (No Peroxide)
USA 780 points | CAN 936 points
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Reward Points Catalog
to redeem scruples reward points visit scrupleshaircare.com
Integrity Salon Window Decal (5” x 12”)
USA 20 points | CAN 24 points
100 Retail Product Bags
USA 240 points | CAN 288 points
All-Purpose Cape
USA 300 points | CAN 360 points
Stylist Color Apron
USA 300 points | CAN 360 points
Scruples Black Crest T-Shirt
USA 240 points | CAN 288 points
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Reward Points Catalog
to redeem scruples reward points visit scrupleshaircare.com
Texture Sponge Kit
USA 150 points | CAN 180 points
Ce n t u r a 1, 2 and 3 Perms
USA 110 points | CAN 132 points
Two-Sided Mixing Bowl
USA 120 points | CAN 144 points
Measuring Cup
USA 20 points | CAN 24 points
Renewal and Effects Perms
USA 80 points | CAN 96 points
Co lo r To o l
USA 40 points | CAN 48 points
Applicator Brush (black or silver)
USA 20 points | CAN 24 points
Applicator Bottle
USA 40 points | CAN 48 points
Color Reference Wheel
USA 200 points | CAN 240 points
Haircolor Swatch Books
(see online Reward Points Catalog
at scrupleshaircare.com
for individual point values)
Tr u e In t e g r i t y Performance (TIP) Guide
USA 400 points | CAN 480 points
Tr u e In t e g r i t y Instructional DVD
USA 400 points | CAN 480 points
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Reward Points Catalog
to redeem scruples reward points visit scrupleshaircare.com
Ur b a n Sh o c k Color Craze 75 ml/2.5 oz open stock
USA 110 points | CAN 132 points
Pu r e Ox i Developer liters
(see online Reward Points Catalog at
scrupleshaircare.com for individual point values)
Co lo r Ar t Processing Solution liter
USA 120 points | CAN 144 points
Blo n dEx p r e s s Hair Lightener
USA 360 points | CAN 432 points
Co lo r Aw a y Haircolor Stain Remover 250 ml/8.5 oz
USA 90 points | CAN 108 points
Co lo r Wh i p Haircolor Thickener 250 ml/8.5 oz
USA 90 points | CAN 108 points
Co lo r Wh i p Haircolor Thickener liter
USA 220 points | CAN 264 points
Co lo r Delete Haircolor Remover
USA 120 points | CAN 144 points
Scruples Haircolor Foils or Color Papers
400-pack Haircolor Foils (10" x 4")
USA 240 points | CAN 288 points
400-pack Jumbo Haircolor Foils (10" x 6")
USA 360 points | CAN 432 points
200-pack Color Papers (10" x 5")
USA 360 points | CAN 432 points
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Registration Form
available online at scrupleshaircare.com
(Attach salon business card)
Please attach a copy of distributor’s invoice with Integrity Salon qualifying purchase
Date__________________________________________________________
Salon name ____________________________________________________________________________________________________________________________________________________________________________________________________
Address________________________________________________________________________________ Telephone (
) ___________________________________________________________________________________________
City_____________________________________________________________________________________ State/Province__________________________Zip code/Postal code________________________________________________
Salon owner__________________________________________________________________________ Cosmetology license number____________________________________________________________________________________
Salon Web site ______________________________________________________________________ E-mail address (required for Web site benefits) _________________________________________________________________________
Distributor____________________________________________________________________________ Distributor sales consultant______________________________________________________________________________________
Mail
Scruples Professional Salon Products, Inc.
Attn: Integrity Salon Administrator
8231 214th Street West
Lakeville, MN 55044-9009
Fax: 952.469.1620
Notes
• To participate in Integrity Salon Program benefits,
you must be a Scruples salon in current, good
standing with your distributor
• To complete the registration process, please attach
a copy of the distributor’s invoice indicating a
one-time qualifying purchase of $500.00 or
more (see page 11 for qualification details)
Scruples product lines carried (check all that apply)
◦ Pearlscriptives
◦ White Tea Luxury Collection
_______use _______retail ◦ Color Art Conditioning Color Gloss
◦ BlondExpress Hair Lightener
_______use _______retail ◦ Blazing Highlighting & Color System
◦ Pow e r Blonde Lightening Powder
◦ True Integrity Opalescent Colour Creme
◦ Blazing Low Lights
◦ Illusionist Brilliant Creme Highlights
◦ Menz 5 Minute Haircolor
◦ High Definition Color Gel
◦ Urban Shock Color Craze _______use _______retail
Salon Information
◦ Texture Fusion
◦ Centura Perm System
◦ Other Scruples perms
Commission salon ◦ Yes ◦No_ Independent stylist ◦ Yes ◦ No
Number of stylists__________________________________________
Would you like to be listed on Scruples' Salon Locator on scrupleshaircare.com for customer referrals? ◦ Yes ◦ No
Would you like to receive Integrity Salon information electronically? ◦ Yes ◦ No
Salon owner signature______________________________________________________________________________________________________________________________Date_____________________________________________________________
Distributor signature_________________________________________________________________________________________________________________________________Date_____________________________________________________________
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Quarterly Reward Points Claim Form
available online at scrupleshaircare.com
For the quarter of (circle one): January – March April – June July – September October – DecemberNOTE:
My address has changed
Qualifying (by individual salon or stylist)
All claims are subject to review and verification by the Scruples Integrity Salon Administrator.
Salon name_____________________________________________________________________________________________________________________________________________________________________________________________________
Owner’s name__________________________________________________________________________________________________________________________________________________________________________________________________
Address_______________________________________________________________________________________________ Telephone______________________________________________________________________________________________
City____________________________________________________________________________________________________State/Province___________ Zip code/Postal code________________________________________________
Salon Web site______________________________________________________________________________________ E-mail address_________________________________________________________________________________________
Distributor___________________________________________________________________________________________Integrity member number___________________________________________________________________________
Integrity Salon Reward Levels
SILVER – Level 1 GOLD – Level 2 PLATINUM – Level 3
Quarterly salon purchases
$500 – $3,500
Quarterly salon purchases
$3,501 – $20,000
Quarterly salon purchases
$20,001 and over
$1 spent = 1 Reward Point $1 spent = 2 Reward Points $1 spent = 3 Reward Points
$___________________________________________________ X _________________________________________________ =_________________________________________
Quarterly salon purchases in dollars Points earned per dollar spent Total Reward Points earned
Salon
Do not complete or send in form if your
distributor reports for you.
If you choose to send your claim form directly
to Scruples, please attach all distributor
invoice copies for the quarter’s claim. You
must be a Scruples Integrity Salon in current,
good standing with an authorized distributor.
This form is DUE 30 DAYS AFTER THE
QUARTER END. Any delinquent forms will not
be honored. If you have any questions, please
call Scruples and ask for the Integrity Salon
Administrator (1.800.457.0016).
The Scruples Integrity Salon Administrator will
review your claim and accompanying invoices
or distributor statement to verify Scruples
purchases and determine the number of
Scruples Rewards Points earned for the quarter.
Your Reward Points will be deposited into your
Integrity Salon Reward Points Account on
scrupleshaircare.com. Reward points can be
redeemed with the online Reward Points
Catalog. When you place your order the
Reward Points will be deducted from
your account.
Distributor
You have 60 days from the end of the
quarter to submit this form and accompanying
invoices or statements to the Scruples Integrity
Salon Administrator.
Scruples Inc., Dist. | Minneapolis, MN 55044-9009 • Phone: 1.800.457.0016 • Fax: 952.469.1620 • Technical: 1.888.727.8753 • www.scrupleshaircare.com • 72015-8 1109 Printed in USA