Download Press Release - Scruples
Download Press Release - Scruples
Download Press Release - Scruples
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<strong>Press</strong> <strong>Release</strong><br />
For immediate release<br />
INTRODUCING<br />
Last year, <strong>Scruples</strong> revolutionized salon highlighting with ILLUSIONIST Brilliant<br />
Creme Highlights. We’re at it again with the release of the latest in lowlighting<br />
technology. Introducing <strong>Scruples</strong> HYPNOTIC Single-Step Creme Lowlights, the<br />
world’s first creme lowlighting system that contains the filler and lowlight<br />
shade in one simple, time-saving formula.<br />
HYPNOTIC Lowlights can be used to create deep, rich accent<br />
pieces or as an all-over colour. The system features ten<br />
shades ranging from vibrant reds and coppers to rich brown<br />
and dark blonde shades. Enriched with açaí berry, acacia<br />
flower extract, aloe vera and <strong>Scruples</strong>’ exclusive Protective<br />
Barrier Complex (PBX®), these low-ammonia lowlights are so<br />
conditioning and shiny they’ll leave you entranced.<br />
To see an instructional video on HYPNOTIC Lowlights, visit <strong>Scruples</strong> online at<br />
scrupleshaircare.com and click on professionals to log in, or use the QR code to the<br />
right. HYPNOTIC Single-Step Creme Lowlights – so spectacular it’s spellbinding.<br />
<strong>Scruples</strong> is a fashion-forward manufacturer of professional haircare products that is dedicated to serving the needs<br />
of hairstylists and their clients. We provide smart solutions for hair salons and stylists that enable them to grow their<br />
businesses creatively and profitably. <strong>Scruples</strong> is headquartered just south of Minneapolis, where it is privately owned and<br />
operated. Visit scrupleshaircare.com for more information.<br />
73035-1 611 Printed in USA<br />
Media partners, for further information contact:<br />
Tracy Liguori, <strong>Scruples</strong> Co-President – Marketing<br />
800.457.0016 or tracy@scrupleshaircare.com<br />
Emily Conley, <strong>Scruples</strong> Marketing Manager<br />
800.457.0016 or emily.conley@scrupleshaircare.com
INTRODUCING<br />
FEATURES<br />
Contains the filler and lowlight<br />
shade in one formula<br />
Ten shades ranging from vibrant<br />
reds and coppers to rich browns<br />
and dark blonde shades<br />
Low-ammonia formula enriched<br />
with açaí berry, acacia flower<br />
extract and aloe vera<br />
Contains Protective Barrier<br />
Complex (PBX®)<br />
BENEFITS<br />
Simplifies lowlighting and saves colourists time<br />
Selection enables colourists to create multidimensional looks in a<br />
single process<br />
Gentle, conditioning formula leaves hair looking incredibly healthy<br />
and shiny<br />
Unique blend of ingredients strengthens, moisturizes, conditions<br />
and protects hair against sun damage<br />
HOW TO USE<br />
• Dispense 1 application colour into a mixing bowl<br />
• Add 1½ oz PURE OXI 10 Volume or Demi-Permanent Creme Developer and whip<br />
to a creamy consistency<br />
• Apply to dry hair using foils, color papers or an all-over colour application<br />
• Process 20 – 30 minutes with or without heat<br />
• Shampoo and condition<br />
See HYPNOTIC Brochure/Wall Chart for complete instructions.<br />
PRICING<br />
Open stock (salon): $6.00 USA/$7.20 CAN<br />
Salon Try-Me Kit: $12.00 USA/ $14.40 CAN<br />
Intro Unit: $160.00 USA/ $192.00 CAN
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