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GlobalSupplier - Daimler

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Japan<br />

data will be entered for this purpose. All<br />

participating divisions will be able to use<br />

the Q-channel to call up routinely updated<br />

information. Another idea in the works is<br />

to enable suppliers to set up certificates<br />

directly in the database using the <strong>Daimler</strong>-<br />

Chrysler supplier portal.<br />

e-Supply – Global Networking throughout<br />

the Entire Supply Chain. Communication<br />

along the supply chain is a key factor for<br />

the efficiency of the individual partners.<br />

Today, information regarding material<br />

requirements becomes obsolete as it flows<br />

down the chain, leading to inefficiencies<br />

that could be avoided. EDI (Electronic<br />

Data Interchange), introduced into the<br />

automotive industry 20 years ago, still only<br />

covers part of the supplier network, as<br />

suppliers resist high initial investment and<br />

system integration issues.<br />

In the future, such obstacles will be significantly<br />

reduced by a web-based system,<br />

which enables universally transparent communication.<br />

Using this system, suppliers of<br />

all tiers will be able to access information<br />

relevant to them immediately and with<br />

a better level of quality. The aim of the<br />

“Supply Network Collaboration” model is<br />

to improve communication and planning<br />

for both suppliers and <strong>Daimler</strong>Chrysler. In<br />

addition to sharing real-time requirements,<br />

the system creates exception-based alerts to<br />

detect supply issues early and avoid them,<br />

thereby reducing the need for high reserve<br />

inventories.<br />

This model will enable <strong>Daimler</strong>Chrysler<br />

and the supplier network to exchange<br />

detailed and above all up-to-date<br />

information on requirement changes,<br />

capacity and restrictions in a secure<br />

internet environment. The first pilots in<br />

Auburn Hills (USA) and in Vitoria (Spain)<br />

have already produced positive results.<br />

Vitoria Supply Chain. In Vitoria, <strong>Daimler</strong>-<br />

Chrysler together with 22 suppliers tested a<br />

tool from software supplier Manugistics in<br />

May and June this year. The system supported<br />

supply chains in Vitoria for ventilators,<br />

fuel tanks and seating systems. The direct<br />

delivery suppliers and the suppliers from<br />

the second and third stages are linked in<br />

a Europe-wide network. For the fuel tank<br />

system of a Vito, assembled in Vitoria, a<br />

supplier in Germany for example produces<br />

the valves and a company in the UK<br />

produces the quick-release couplings. Both<br />

are made into a fuel tank line in Madrid. In<br />

the Spanish Burgos, however, the fuel tank<br />

line is assembled together with the other<br />

parts to form the finished fuel tank system.<br />

All those involved in this supply chain have<br />

access to the latest planned figures via<br />

the web. In this way, information regarding<br />

changes reached all those involved quickly<br />

and at the same time and the suppliers<br />

were able to adjust as quickly as possible to<br />

the changes in the capacity situations.<br />

9<br />

Sterling Heights Supplier Chain. The same<br />

tool is currently operating at the Sterling<br />

Heights Assembly plant in the USA, with a<br />

total of 10 suppliers from tier 1 to tier 4,<br />

who provide the interior door panels and<br />

seating systems. The suppliers involved<br />

in the pilot supply chain are located all<br />

over the North American continent. For the<br />

assembly of the seating systems in the<br />

US state of Michigan, the headrests are<br />

provided by a company situated in Canada,<br />

while the covers are, in turn, manufactured<br />

in Mexico. Here too, weekly planning data<br />

were communicated to all supply partners<br />

simultaneously using the tool, thereby<br />

enabling synchronous planning.<br />

The basic functions tested in the pilot runs<br />

were viewed positively by those involved.<br />

At present, enhancements to the solution<br />

are being developed in conjunction with<br />

suppliers and validated in line with<br />

industry standards.

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