GlobalSupplier - Daimler

GlobalSupplier - Daimler GlobalSupplier - Daimler

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10 Global Process During the past several months DaimlerChrysler has developed a process to measure supplier’s performance, the External Balanced Scorecard (EBSC). This process facilitates the Extended Enterprise principle of open and fair communication between DaimlerChrysler and suppliers. Now – starting in 2002 – DaimlerChrysler’s tier one suppliers will begin to access their performance data through the web. The starting point for the global performance measurement process are the four strategic goals of DaimlerChrysler’s Supplier Program Extended Enterprise: Quality: Achieve perfect quality based on the expectations of the customers. Systems Costs: Optimize systems costs. Technology: Ensure technology and innovation. Supply: Provide fast reliable and consistent supply. GP&S GPSIS/EBSC Suppliers Access Their Performance Data Through the Web The EBSC translates these value drivers into a set of measurable criteria for products and services. “While the optimization of Systems Costs is one of the major goals, it is not the only one”, said Lori Stevens, Daimler- Chrysler Senior Manager for Global Procurement & Supply Measurement & Reporting and responsible for the global implementation. “We are working with our supply network to optimize and balance Systems Costs with Quality, Technology and Supply.” Data owners, such as Global Procurement & Supply, Engineering, Quality and Controlling at Daimler- Chrysler locations worldwide feed the relevant data for each supplier into DaimlerChrysler’s Global Procurement and Supply Information System (GPSIS). GPSIS stores performance data like delivery times,

failure parts per million or warranty costs for each supplier. It summarizes the results for the four value drivers and compares the actual status with the goals that DaimlerChrysler and suppliers have agreed upon. The results are rendered into a Balanced Scorecard. From this data a bubble chart format is created which shows the actual performance of a supplier. This data summary serves as a basis for continuuos improvement. DaimlerChrysler and suppliers can for example discuss trends in performance over time, diagnose areas for improvement or identify whether improvement in one area was achieved at the expense of another. In the future, first tier suppliers will be able to access their Balanced Scorecard through the web. The next two pages show an overview of when and how. Mercedes-Benz Passenger Cars and Commercial Vehicle Suppliers “Our central goal is to utilize the EBSC in order to optimize our strategic discussions with our suppliers”, said Eberhard Gloger, Senior Manager for strategy in the Procurement Mercedes Benz Passenger Cars / smart organization. To simplify this process, the organization has tested the system together with a variety of suppliers with different delivery volumes. The feedback of Daimler- Chrysler employees and suppliers is now used for further enhancements of process and systems. Before getting access to the EBSC, each supplier will be contacted for training classes. Together, representatives of DaimlerChrysler and the suppliers will define concrete goals at the beginning of each year. They serve as a basis for the strategic discussion during the year. For more information please contact: Eberhard Gloger, Phone: +49-7031-90-88633 eberhard.gloger@daimlerchrysler.com � Quality + Technology Systems Costs + Supply � The bubble chart tells the story: Transparent information on supplier performance is available at a glance. Fulfillment Quality Non-Production Material Suppliers, Mercedes-Benz “This instrument is a big step in the cooperation between purchasing, supplier management and suppliers and will therefore open new vistas in the automotive industry”, said Ingo Kaufmann, Project Manager EBSC in Purchasing Services. All non-production material suppliers currently involved in the EBSC process are asserting their commitment by signing their EBSC – together with the responsible DaimlerChrysler buyer. The EBSC joins together a circle of responsibility, in which DaimlerChrysler takes over the role of a coach. The initial point of this circle is the internal Daimler- Chrysler customer, such as a project leader or member of the planning department. This customer evaluates the performance of a supplier at the completion of a project. The responsible buyer uses the results of the evaluation to develop the supplier’s EBSC. Both the internal customer and the buyer can then evaluate the supplier’s performance and ability to achieve fulfillment rates on new projects. � 100 Systems Costs Technology 11 Supply

failure parts per million or warranty costs for each<br />

supplier. It summarizes the results for the four value<br />

drivers and compares the actual status with the goals<br />

that <strong>Daimler</strong>Chrysler and suppliers have agreed upon.<br />

The results are rendered into a Balanced Scorecard.<br />

From this data a bubble chart format is created<br />

which shows the actual performance of a supplier.<br />

This data summary serves as a basis for continuuos<br />

improvement. <strong>Daimler</strong>Chrysler and suppliers can for<br />

example discuss trends in performance over time,<br />

diagnose areas for improvement or identify whether<br />

improvement in one area was achieved at the expense<br />

of another.<br />

In the future, first tier suppliers will be able to access<br />

their Balanced Scorecard through the web. The next<br />

two pages show an overview of when and how.<br />

Mercedes-Benz Passenger Cars and Commercial<br />

Vehicle Suppliers “Our central goal is to utilize the<br />

EBSC in order to optimize our strategic discussions<br />

with our suppliers”, said Eberhard Gloger, Senior<br />

Manager for strategy in the Procurement Mercedes Benz<br />

Passenger Cars / smart organization.<br />

To simplify this process, the organization has tested<br />

the system together with a variety of suppliers with<br />

different delivery volumes. The feedback of <strong>Daimler</strong>-<br />

Chrysler employees and suppliers is now used for<br />

further enhancements of process and systems.<br />

Before getting access to the EBSC, each supplier will<br />

be contacted for training classes.<br />

Together, representatives of <strong>Daimler</strong>Chrysler and the<br />

suppliers will define concrete goals at the beginning<br />

of each year. They serve as a basis for the strategic<br />

discussion during the year.<br />

For more information please contact:<br />

Eberhard Gloger, Phone: +49-7031-90-88633<br />

eberhard.gloger@daimlerchrysler.com<br />

�<br />

Quality + Technology<br />

Systems Costs + Supply<br />

�<br />

The bubble chart tells the<br />

story: Transparent information<br />

on supplier performance<br />

is available at a glance.<br />

Fulfillment<br />

Quality<br />

Non-Production Material Suppliers,<br />

Mercedes-Benz “This instrument is a big step in the<br />

cooperation between purchasing, supplier management<br />

and suppliers and will therefore open new vistas in<br />

the automotive industry”, said Ingo Kaufmann, Project<br />

Manager EBSC in Purchasing Services. All non-production<br />

material suppliers currently involved in the EBSC<br />

process are asserting their commitment by signing their<br />

EBSC – together with the responsible <strong>Daimler</strong>Chrysler<br />

buyer. The EBSC joins together a circle of responsibility,<br />

in which <strong>Daimler</strong>Chrysler takes over the role of a coach.<br />

The initial point of this circle is the internal <strong>Daimler</strong>-<br />

Chrysler customer, such as a project leader or member<br />

of the planning department. This customer evaluates<br />

the performance of a supplier at the completion of a<br />

project. The responsible buyer uses the results of the<br />

evaluation to develop the supplier’s EBSC. Both the<br />

internal customer and the buyer can then evaluate the<br />

supplier’s performance and ability to achieve fulfillment<br />

rates on new projects.<br />

�<br />

100<br />

Systems<br />

Costs<br />

Technology<br />

11<br />

Supply

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