GlobalSupplier - Daimler
GlobalSupplier - Daimler
GlobalSupplier - Daimler
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South Africa<br />
Issue No. 4/ 2001<br />
<strong>GlobalSupplier</strong><br />
An Extended Enterprise®-Magazine<br />
for <strong>Daimler</strong>Chrysler suppliers and associates<br />
More Than<br />
Just a Facelift<br />
A statement that applies to both the Actros MP II<br />
and its development process. For a report on model<br />
refinement full of surprises and new processes, be<br />
sure to see pages 4-5.
2<br />
Contents<br />
Cover Story<br />
e-Business<br />
Process<br />
Company<br />
News<br />
Business<br />
Project<br />
Awards<br />
News<br />
Global<br />
4 CV: Actros Model Refinment<br />
More than just a facelift<br />
6 Global e-Business Activities within GP&S<br />
Good Results<br />
10 GP&S:GPSIS/EBSC<br />
Suppliers Access Their Performance Data<br />
Through the Web<br />
13 New MEP Structure January 2002<br />
Chrysler Group honoured for best Minority<br />
Supplier Program<br />
14 Process for Supplier Warranty Reduction<br />
more Efficient<br />
South Africa<br />
16 e-Business supplier portal<br />
18 SMA Engineering opens new global plant<br />
High-quality pipes for the Mercedes-<br />
Benz C-class<br />
20 PPC workshop on customer supply chain<br />
21 Cost Planning teams visiting suppliers<br />
22 Empowering transport suppliers<br />
Black Economic Empowerment<br />
24 International Technology Award for<br />
Natural Fibre Project<br />
DCSA and DCAG wins prestigious<br />
worldwide award<br />
26 Suppliers win Jürgen Schrempp<br />
commendations<br />
27 DCSA wins President's award<br />
28 Tough year predicted for 2002<br />
Naamsa reports<br />
29 Spanish supplier to invest in EL<br />
30 Briefs<br />
0
Editorial<br />
Facing the New Year with Confidence<br />
1. 01. . . . . . . 2002 . . 2002<br />
As 2001 rapidly draws to a close, we<br />
find that even a brief look back at all<br />
that we have achieved together this year<br />
necessarily includes the effects of those<br />
terrible events on September 11. I’m sure<br />
that I speak for all of our employees<br />
and business partners when I say that<br />
the unspeakable brutality of this horrific<br />
attack has shocked us all to an extent<br />
exceeding even our worst fears.<br />
Many of our employees, suppliers and<br />
dealers have expressed their solidarity and<br />
generously offered their help. In support<br />
of their initiative and, at the same time,<br />
to demonstrate our own commitment to<br />
relieving the human suffering, <strong>Daimler</strong>-<br />
Chrysler has established a charitable relief<br />
fund to benefit the children of those who<br />
perished so cruelly on September 11. In<br />
particular, I would like to express<br />
my heartfelt gratitude to our suppliers,<br />
who have been especially forthcoming in<br />
their prompt response to our appeal for<br />
donations.<br />
To achieve the corporate goals set for the<br />
year now coming to an end, <strong>Daimler</strong>-<br />
Chrysler has continued to take consistent,<br />
proactive steps.<br />
In all areas and units of the Group,<br />
including, of course, a significant effort at<br />
Global Procurement and Supply, business<br />
processes are continually being optimised<br />
and streamlined on a global scale, with<br />
particular stress being placed on the everincreasing<br />
importance of e-Business. While<br />
doing so, we have had firm, energetic<br />
support from you, our supplier partners. I<br />
wish to express my sincere thanks for this<br />
action on our part. Despite all the abominations<br />
and adversities of recent months,<br />
we have, nevertheless, made significant<br />
progress in 2001 in setting up the world’s<br />
most effective supplier network.<br />
Although it is difficult to predict our<br />
performance in the coming year, the<br />
Group’s third quarter results do indicate<br />
that we are on the right path, also with<br />
regard to our restructuring at Chrysler. In<br />
2002, we shall move forward in the same<br />
consistent manner. You will find numerous<br />
examples of our activities in this latest<br />
issue of Global Supplier. In our lead story,<br />
you will find out many new and interesting<br />
facts about the current status of the<br />
model refinement for the Actros, the<br />
centrepiece of Mercedes-Benz Commercial<br />
Vehicle Division, which will be presented<br />
in the fall of next year at the IAA commercial-vehicle<br />
show. Working closely with<br />
supply partners, our engineers and stylists<br />
have turned some great ideas into trendsetting<br />
innovations. Go ahead and see<br />
3<br />
for yourself! Another example of our<br />
continuing improvements is the introduction<br />
of the External Balanced Scorecard,<br />
a tool which enables us to measure the<br />
performance of our supply partners in<br />
the critical areas of quality, systems<br />
costs, technology and supply in a clear,<br />
well-structured manner. Using it, supplier<br />
performance can be readily analysed and,<br />
if necessary, used as a basis for developing<br />
joint approaches for improvement. This<br />
system will permit even more open,<br />
balanced and thus far more effective communication<br />
with our supply partners. The<br />
establishment of a Singapore-based South<br />
Asian procurement office that is ready and<br />
willing to provide many forms of assistance<br />
and support, to our suppliers is another<br />
significant step in this direction. I urge<br />
our suppliers to take full advantage of this<br />
mutually beneficial opportunity.<br />
I wish all of you a pleasant, peaceful<br />
Christmas season and great success in<br />
the new year. In closing, I would like to<br />
once again remind you of our charitable<br />
endeavours and ask you to contribute to<br />
our newly established relief fund, whose<br />
account information is provided elsewhere<br />
in this issue.<br />
Gary C.Valade<br />
Executive Vice President,<br />
Global Procurement &Supply,<br />
<strong>Daimler</strong>Chrysler AG
4<br />
Global Cover Story<br />
Commercial Vehicles Actros Model Refinement<br />
More Than Just a Facelift<br />
About three years ago, the Commercial Vehicle division started a model<br />
refinement project for the Actros to update the truck series originally introduced<br />
in 1996. For the first time, this upgrade project has incorporated<br />
some new steps that have significantly revised the product development<br />
process and, at the same time, have had positive effects on the collaboration<br />
between <strong>Daimler</strong>Chrysler and its supply partners.<br />
At this point, we can let you in on<br />
some of what has already been accomplished:<br />
When the Actros MP II (“MP II”<br />
is the internal designation for the model<br />
refinement project) is finally presented to<br />
the public at next year’s IAA commercial-vehicle<br />
show in Hanover, those<br />
attending will see “an almost entirely<br />
new vehicle,” states Achim Hornung,<br />
head of Procurement Commercial Vehicles,<br />
Exterior, Area Support, referring to the<br />
vehicle’s multifaceted features which are<br />
as new as the implemented development<br />
process itself. “We applied this revamped<br />
process for the first time in the Actros<br />
refinement,” he reminisces. “The goal<br />
of the new approach was<br />
to involve our suppliers even earlier on<br />
in exercising their own responsibilities for<br />
component development.”<br />
A Far More Stringent Process. With the<br />
introduction of skeleton specifications,<br />
concept approvals and functional specifications<br />
during the design phase, the overall<br />
development process was tightened up<br />
considerably. “Sure, having to write a<br />
comprehensive document like a detailed<br />
functional spec can be very time-consuming,”<br />
Hornung concedes, “but in the long<br />
run it pays off in supporting product<br />
development.” As early as during the<br />
concept approval stage potential suppliers<br />
were already involved in contributing<br />
their competing ideas to the process.<br />
These proposals were then evaluated<br />
to determine which ones were most<br />
promising from both technological and<br />
economic standpoints. In addition to<br />
Procurement, above all Development, but<br />
also plant representatives from Logistics,<br />
Quality Assurance as well as from<br />
Production Planning and Cost Planning<br />
were involved in making these selections.<br />
After this phase, while being supported<br />
by <strong>Daimler</strong>Chrysler, the suppliers finally<br />
selected were expected to conduct “their<br />
own largely independent development<br />
work,” Hornung explains, adding that,<br />
“the extent to which we have consistently<br />
employed this approach in this model<br />
refinement project had never been<br />
attempted before.”<br />
Close Interdisciplinary Collaboration.<br />
In this process phase, the PIF (Permanent<br />
Interdisciplinary Function) team organization<br />
once again proved its worth. “It
was able to provide strong support for<br />
our partners’ development work because,<br />
in most cases, their representatives were<br />
actually sitting right at the table along<br />
with the members of the respective DC<br />
function team.” In addition, the integration<br />
of Customer Service and Sales into the<br />
overall project team promoted cross-functional<br />
collaboration and allowed greater<br />
consideration of market-related factors<br />
much earlier on in the development<br />
process than had ever been possible<br />
before. Extensive use of computer-supported<br />
testing produced great time savings<br />
in certain development steps, and, in fact,<br />
allowed some testing sequences and loops<br />
to be completely eliminated.<br />
Successful Shortening of Development<br />
Time. Applying the new methods and<br />
measures in the product development<br />
process resulted in, “substantial time<br />
savings in development time for the Actros<br />
MP II compared to previous projects,”<br />
Hornung reports. Beyond this, the introduction<br />
of a three-stage “try-out” phase starting<br />
in the middle of next year, followed<br />
by a prior, upstream “pre-try-out” phase<br />
(in which, as Hornung puts it, “series<br />
production processes will already be<br />
subjected to initial testing”) to be<br />
introduced by the end of the year, will<br />
allow even more time be cut out of the<br />
development schedule. It’s become quite<br />
clear just how many advantages there<br />
It’s almost all new: The MP<br />
II model refinement, strongly<br />
focused on the needs of the<br />
driver, has almost completely<br />
transformed the Actros cab<br />
interior (the photo shows the<br />
interior of the predecessor).<br />
Achim Hornung is optimistic: “The advantages<br />
of the new process and how<br />
it allows earlier integration of supply<br />
partners into development will definitely<br />
benefit the final product.”<br />
really are to the new, more stringent<br />
process and how well it allows earlier<br />
integration of supply partners into joint<br />
product development. “Some of our supply<br />
partners have already been involved in<br />
intensive development work for two to three<br />
years now. They were already there during<br />
the prototype phase and so are familiar<br />
with the whole process, which means that<br />
they know exactly where they stand.” These<br />
cooperative conditions give Hornung good<br />
reason to be optimistic: The best prerequisites<br />
have been created for the successful<br />
handling of a new series development,<br />
resulting in a quick switchover from the<br />
current Actros series right on into a<br />
relatively steep ramp-up phase of the new<br />
Actros MP II.<br />
An Almost Entirely<br />
New Actros<br />
The Actros MP II is full of surprises, ones that<br />
Hornung, quite understandably, can only hint<br />
at right now, not quite a year before the revised<br />
Actros is to be introduced. But he has revealed<br />
a few general things about it: the model refinement<br />
process has paid particular attention to<br />
the cab area, “which has undergone significant<br />
changes.” Aspects of living, sleeping and<br />
working were re-evaluated and put into proportion,<br />
while the interior and instrument layout<br />
were designed in an even more driver-friendly<br />
fashion. The vehicle exterior will have an improved<br />
appearance, better aerodynamics and<br />
will also offer some functional innovations.<br />
The powertrain section will now feature higherperformance<br />
engines coupled to a new rear<br />
axle and diagnostics facilities are undergoing<br />
considerable improvement. All Actros MP II<br />
refinements are being adapted and modified to<br />
reflect the specific requirements of the three<br />
product lines:<br />
long distance vehicles<br />
distribution vehicles<br />
construction industry vehicles,<br />
special vehicles.<br />
5
6<br />
Global e-Business<br />
Global e-Business Activities within GP&S<br />
Good Results<br />
Purchasing decisions establish long-term supplier relationships, directly<br />
determine product costs and have a significant impact on the level of quality<br />
and innovation of <strong>Daimler</strong>Chrysler products. <strong>Daimler</strong>Chrysler’s objective is<br />
to optimize the core tasks of purchasing using web-based technologies.<br />
In 2001, together with the purchasing divisions, e-Extended Enterprise as<br />
a global e-Business organisation within Global Procurement & Supply was<br />
able to successfully develop various e-Business tools.<br />
“We need the support and feedback from<br />
our suppliers in order to continually<br />
update and improve our e-Business tools<br />
and to install them successfully,” says<br />
Harold James Carleton, Director<br />
e-Extended Enterprise. “You cannot simply<br />
introduce e-Business systems from one day<br />
to the next. You have to have the courage<br />
to test new systems and to draw on the<br />
experiences of all parties involved in the<br />
process.” e-Business will change business<br />
processes considerably and expand communication<br />
and collaboration opportunities.<br />
Electronic exchange of documents with<br />
Supply Partners. The e-Business application<br />
eDocs has been in operation<br />
since September. Via the <strong>Daimler</strong>Chrysler<br />
supplier portal and the Internet, eDocs<br />
provides electronic purchase documents,<br />
* Materialeinkaufssystem =<br />
material procurement system<br />
namely inquiries, orders and sale<br />
agreements. Business partners can also<br />
send proposals and order or sales<br />
agreement confirmations via eDocs to the<br />
sales organisation. eDocs is fully integrated<br />
in the MES* procurement system, and<br />
will also display electronically internal<br />
procurement authorisations in the next<br />
realisation phase, thus facilitating a<br />
consistent workflow via the Internet and<br />
beyond corporate borders.<br />
With a volume of more than 500,000<br />
document shipments per year, the introduction<br />
of eDocs is expected to bring<br />
significant economic benefits. In addition<br />
to a substantial reduction in document<br />
flow-through times, a substantial decrease<br />
in administrative expenses is also<br />
expected.<br />
Initially, 11 pilot suppliers are working<br />
with eDocs in the first stage, which has just<br />
started. The functionality of eDocs will be<br />
further extended in the course of a further<br />
release next year. After that it will also<br />
be possible to send separate attachments<br />
(e.g. text specifications or drawings). It<br />
is planned that up to 20,000 business<br />
partners will be supplied through eDocs by<br />
the end of 2003. In a further development<br />
step, procurement documents are to be<br />
made available in an XML format; such<br />
documents may be directly transferred by<br />
the business partners to their order or<br />
materials management system.<br />
First global online bidding events a great<br />
success. In September, the purchasing<br />
organisations “Purchasing Services” and<br />
“Materials Purchasing for Passenger Cars”<br />
held the first global online bidding events.<br />
Within Purchasing Services, the demand<br />
for PCs and laptops from locations in
Germany, US, Brazil, and South Africa<br />
and the demand from the Mitsubishi<br />
Motor Corporation in Japan was jointly<br />
negotiated online. Using Covisint’s<br />
market place, well-known global computer<br />
manufacturers submitted bids from<br />
Europe and the US for a total of 16<br />
order packages. Particularly relevant for<br />
the success of the online bidding event<br />
was the excellent co-operation between the<br />
global procurement and IT departments<br />
as well as intensive communication with<br />
the suppliers during the planning and<br />
preparation phase. According to Ulf<br />
Nordmann, manager of<br />
purchasing for standard IT equipment, “the<br />
online bidding event (OBE) allowed us<br />
to negotiate transparently, efficiently, and<br />
highly competitively for the first time<br />
at such a complex level with regard to<br />
content and geographical location. Nevertheless,<br />
it was a challenge for our PIC<br />
team (Permanent International Commodity<br />
Team) and for the suppliers involved with<br />
regard to co-ordination, concentration, as<br />
well as commitment.”<br />
Materials Purchasing Passenger Cars<br />
negotiated engine components in an online<br />
bidding, together with colleagues from<br />
the purchasing locations for the brands<br />
Mercedes-Benz, Chrysler and Mitsubishi.<br />
Suppliers from three continents participated<br />
in the online bidding event.<br />
“Excellent proof for the international<br />
co-operation within Purchasing in our<br />
company”, says Pia Zimmermann,<br />
responsible for parts purchasing in<br />
Stuttgart and supervisor of the bidding<br />
event.<br />
Both Pia Zimmermann and Ulf Nordmann<br />
agree that preparing and co-ordinating<br />
this global event required much effort. In<br />
the end, the requirements of all parties<br />
involved must be taken into account.<br />
eShop und eDocs –<br />
two e-Business<br />
applications in GP&S.<br />
Even just coordinating the timing of this<br />
online bidding event so that partners<br />
from completely different time zones<br />
could participate simultaneously created a<br />
challenge. But the effort in the run-up<br />
to the event paid off. During normal<br />
purchasing negotiations, such a complex<br />
award process would have taken weeks<br />
because the individual production locations<br />
would have had to establish the general<br />
terms in individual negotiation talks with<br />
the suppliers. The online bidding events<br />
had results within just a few hours. Only<br />
through online bidding is it possible to<br />
reduce this process so substantially for<br />
suppliers bidding competitively and for<br />
the purchasing departments at <strong>Daimler</strong>-<br />
Chrysler. In both the above examples,<br />
online bidding proved effective not only as<br />
a purchasing tool, but also for bundling<br />
large purchasing volumes globally.<br />
Catalog Buying: Online Procurement.<br />
Office supplies, tools, IT components or<br />
machine spare parts – beginning next year,<br />
<strong>Daimler</strong>Chrysler employees will be able to<br />
order all of these via the Intranet. Following<br />
the positive experience that was the result<br />
of a catalog solution tested in Germany,<br />
the eShop system was developed this year<br />
and is fully integrated in the back-end<br />
systems. The electronic catalog in eShop<br />
has a comprehensive assortment of goods<br />
on offer from the non-production area,<br />
including detailed product descriptions and<br />
prices previously negotiated with <strong>Daimler</strong>-<br />
7<br />
Chrysler. The catalogs are prepared through<br />
Covisint on the basis of suppliers’ gross<br />
data and then transferred into the eShop<br />
catalog system. A defined group of users<br />
will be provided with access to eShop<br />
via the Intranet and from there they can<br />
send orders through Covisint directly to the<br />
supplier.<br />
eShop is the first global procurement<br />
solution to be implemented at <strong>Daimler</strong>-<br />
Chrysler. In the first quarter of the coming<br />
year, eShop will undergo a pilot phase in<br />
the German pilot plants of Sindelfingen and<br />
Wörth. The US plants, Chrysler Mack (II),<br />
Jefferson North Assembly Plant and CTC<br />
(Chrysler Technology Center) are going<br />
to test the catalog system beginning in<br />
December 2001.<br />
After the full completion of the launch,<br />
15,000 users will be able to procure several<br />
million items through eShop. (See also<br />
Global Supplier, Issue 02/2001, Page 8)<br />
Optimising Quality Processes through the<br />
Internet. The goal of the activities in the<br />
eQuality unit within procurement is to<br />
achieve web-based automation of all qualification<br />
and certification processes, from<br />
product development to series production<br />
and spare parts. To this end, e-Extended<br />
Enterprise is working closely with the<br />
internal quality departments in the<br />
company’s head offices and the production<br />
facilities. The web marketplace Powerway<br />
provides a new Advanced Quality Planning
8<br />
Mexico<br />
Global e-Business<br />
Web-EDI Catalog Buying BuyerChannel Presentation +<br />
Information exchange<br />
Global networking: e-Business<br />
tools contribute to continuously<br />
improved world-wide procurement<br />
and purchasing at GP&S.<br />
USA<br />
Brasil/<br />
Sao Bernardo<br />
do Campo<br />
Know-how-<br />
Transfer<br />
Spain/<br />
Vitoria<br />
Online Bidding<br />
Events<br />
(APQP) tool, which considerably<br />
accelerates the flow of information of<br />
quality-relevant data between <strong>Daimler</strong>-<br />
Chrysler and its business partners.<br />
It facilitates communication, supports<br />
process discipline and leads to strong<br />
program management benefits. In addition,<br />
it can serve as an early warning system<br />
for quality aspects and, thanks to timely<br />
exchange of information, can help avoid<br />
costly rework. Moreover, by using<br />
Powerway’s system, Internet-supported<br />
milestone controlling and parts approval<br />
is possible within the framework of<br />
web-based Supplier Quality Management.<br />
In the future Powerway will be provided<br />
as a standard tool for quality processes via<br />
Germany<br />
Austria/<br />
Graz<br />
South Africa/<br />
East London<br />
eChange-<br />
Management/<br />
Fast Car<br />
Supply<br />
Network<br />
Collaboration<br />
Singapore<br />
eEnabled<br />
Procurement<br />
System<br />
the automotive marketplace Covisint. At the<br />
US locations six pilot projects have already<br />
been successfully carried out together with<br />
system suppliers such as Magna, Lear and<br />
JCI and their supply partners. As a result<br />
of these positive experiences the parts<br />
approval will only take place via Powerway<br />
in the USA from model year 2004. (See also<br />
Global Supplier European/North American<br />
Issue, 03/2001, page 24)<br />
In Germany, the Quality Database.<br />
Q-Channel is designed to provide quality<br />
documents company-wide. These include<br />
certifications, process audits, or<br />
information concerning defective parts.<br />
Passenger vehicle and commercial vehicle
Japan<br />
data will be entered for this purpose. All<br />
participating divisions will be able to use<br />
the Q-channel to call up routinely updated<br />
information. Another idea in the works is<br />
to enable suppliers to set up certificates<br />
directly in the database using the <strong>Daimler</strong>-<br />
Chrysler supplier portal.<br />
e-Supply – Global Networking throughout<br />
the Entire Supply Chain. Communication<br />
along the supply chain is a key factor for<br />
the efficiency of the individual partners.<br />
Today, information regarding material<br />
requirements becomes obsolete as it flows<br />
down the chain, leading to inefficiencies<br />
that could be avoided. EDI (Electronic<br />
Data Interchange), introduced into the<br />
automotive industry 20 years ago, still only<br />
covers part of the supplier network, as<br />
suppliers resist high initial investment and<br />
system integration issues.<br />
In the future, such obstacles will be significantly<br />
reduced by a web-based system,<br />
which enables universally transparent communication.<br />
Using this system, suppliers of<br />
all tiers will be able to access information<br />
relevant to them immediately and with<br />
a better level of quality. The aim of the<br />
“Supply Network Collaboration” model is<br />
to improve communication and planning<br />
for both suppliers and <strong>Daimler</strong>Chrysler. In<br />
addition to sharing real-time requirements,<br />
the system creates exception-based alerts to<br />
detect supply issues early and avoid them,<br />
thereby reducing the need for high reserve<br />
inventories.<br />
This model will enable <strong>Daimler</strong>Chrysler<br />
and the supplier network to exchange<br />
detailed and above all up-to-date<br />
information on requirement changes,<br />
capacity and restrictions in a secure<br />
internet environment. The first pilots in<br />
Auburn Hills (USA) and in Vitoria (Spain)<br />
have already produced positive results.<br />
Vitoria Supply Chain. In Vitoria, <strong>Daimler</strong>-<br />
Chrysler together with 22 suppliers tested a<br />
tool from software supplier Manugistics in<br />
May and June this year. The system supported<br />
supply chains in Vitoria for ventilators,<br />
fuel tanks and seating systems. The direct<br />
delivery suppliers and the suppliers from<br />
the second and third stages are linked in<br />
a Europe-wide network. For the fuel tank<br />
system of a Vito, assembled in Vitoria, a<br />
supplier in Germany for example produces<br />
the valves and a company in the UK<br />
produces the quick-release couplings. Both<br />
are made into a fuel tank line in Madrid. In<br />
the Spanish Burgos, however, the fuel tank<br />
line is assembled together with the other<br />
parts to form the finished fuel tank system.<br />
All those involved in this supply chain have<br />
access to the latest planned figures via<br />
the web. In this way, information regarding<br />
changes reached all those involved quickly<br />
and at the same time and the suppliers<br />
were able to adjust as quickly as possible to<br />
the changes in the capacity situations.<br />
9<br />
Sterling Heights Supplier Chain. The same<br />
tool is currently operating at the Sterling<br />
Heights Assembly plant in the USA, with a<br />
total of 10 suppliers from tier 1 to tier 4,<br />
who provide the interior door panels and<br />
seating systems. The suppliers involved<br />
in the pilot supply chain are located all<br />
over the North American continent. For the<br />
assembly of the seating systems in the<br />
US state of Michigan, the headrests are<br />
provided by a company situated in Canada,<br />
while the covers are, in turn, manufactured<br />
in Mexico. Here too, weekly planning data<br />
were communicated to all supply partners<br />
simultaneously using the tool, thereby<br />
enabling synchronous planning.<br />
The basic functions tested in the pilot runs<br />
were viewed positively by those involved.<br />
At present, enhancements to the solution<br />
are being developed in conjunction with<br />
suppliers and validated in line with<br />
industry standards.
10<br />
Global Process<br />
During the past several months <strong>Daimler</strong>Chrysler has developed<br />
a process to measure supplier’s performance, the External<br />
Balanced Scorecard (EBSC). This process facilitates the<br />
Extended Enterprise principle of open and fair communication<br />
between <strong>Daimler</strong>Chrysler and suppliers. Now – starting in 2002<br />
– <strong>Daimler</strong>Chrysler’s tier one suppliers will begin to access their<br />
performance data through the web.<br />
The starting point for the global performance<br />
measurement process are the four strategic goals<br />
of <strong>Daimler</strong>Chrysler’s Supplier Program Extended<br />
Enterprise:<br />
Quality: Achieve perfect quality based on the<br />
expectations of the customers.<br />
Systems Costs: Optimize systems costs.<br />
Technology: Ensure technology and innovation.<br />
Supply: Provide fast reliable and consistent supply.<br />
GP&S GPSIS/EBSC<br />
Suppliers Access Their Performance<br />
Data Through the Web<br />
The EBSC translates these value drivers into a set of<br />
measurable criteria for products and services. “While<br />
the optimization of Systems Costs is one of the major<br />
goals, it is not the only one”, said Lori Stevens, <strong>Daimler</strong>-<br />
Chrysler Senior Manager for Global Procurement &<br />
Supply Measurement & Reporting and responsible for<br />
the global implementation. “We are working with our<br />
supply network to optimize and balance Systems Costs<br />
with Quality, Technology and Supply.”<br />
Data owners, such as Global Procurement & Supply,<br />
Engineering, Quality and Controlling at <strong>Daimler</strong>-<br />
Chrysler locations worldwide feed the relevant data<br />
for each supplier into <strong>Daimler</strong>Chrysler’s Global<br />
Procurement and Supply Information System (GPSIS).<br />
GPSIS stores performance data like delivery times,
failure parts per million or warranty costs for each<br />
supplier. It summarizes the results for the four value<br />
drivers and compares the actual status with the goals<br />
that <strong>Daimler</strong>Chrysler and suppliers have agreed upon.<br />
The results are rendered into a Balanced Scorecard.<br />
From this data a bubble chart format is created<br />
which shows the actual performance of a supplier.<br />
This data summary serves as a basis for continuuos<br />
improvement. <strong>Daimler</strong>Chrysler and suppliers can for<br />
example discuss trends in performance over time,<br />
diagnose areas for improvement or identify whether<br />
improvement in one area was achieved at the expense<br />
of another.<br />
In the future, first tier suppliers will be able to access<br />
their Balanced Scorecard through the web. The next<br />
two pages show an overview of when and how.<br />
Mercedes-Benz Passenger Cars and Commercial<br />
Vehicle Suppliers “Our central goal is to utilize the<br />
EBSC in order to optimize our strategic discussions<br />
with our suppliers”, said Eberhard Gloger, Senior<br />
Manager for strategy in the Procurement Mercedes Benz<br />
Passenger Cars / smart organization.<br />
To simplify this process, the organization has tested<br />
the system together with a variety of suppliers with<br />
different delivery volumes. The feedback of <strong>Daimler</strong>-<br />
Chrysler employees and suppliers is now used for<br />
further enhancements of process and systems.<br />
Before getting access to the EBSC, each supplier will<br />
be contacted for training classes.<br />
Together, representatives of <strong>Daimler</strong>Chrysler and the<br />
suppliers will define concrete goals at the beginning<br />
of each year. They serve as a basis for the strategic<br />
discussion during the year.<br />
For more information please contact:<br />
Eberhard Gloger, Phone: +49-7031-90-88633<br />
eberhard.gloger@daimlerchrysler.com<br />
�<br />
Quality + Technology<br />
Systems Costs + Supply<br />
�<br />
The bubble chart tells the<br />
story: Transparent information<br />
on supplier performance<br />
is available at a glance.<br />
Fulfillment<br />
Quality<br />
Non-Production Material Suppliers,<br />
Mercedes-Benz “This instrument is a big step in the<br />
cooperation between purchasing, supplier management<br />
and suppliers and will therefore open new vistas in<br />
the automotive industry”, said Ingo Kaufmann, Project<br />
Manager EBSC in Purchasing Services. All non-production<br />
material suppliers currently involved in the EBSC<br />
process are asserting their commitment by signing their<br />
EBSC – together with the responsible <strong>Daimler</strong>Chrysler<br />
buyer. The EBSC joins together a circle of responsibility,<br />
in which <strong>Daimler</strong>Chrysler takes over the role of a coach.<br />
The initial point of this circle is the internal <strong>Daimler</strong>-<br />
Chrysler customer, such as a project leader or member<br />
of the planning department. This customer evaluates<br />
the performance of a supplier at the completion of a<br />
project. The responsible buyer uses the results of the<br />
evaluation to develop the supplier’s EBSC. Both the<br />
internal customer and the buyer can then evaluate the<br />
supplier’s performance and ability to achieve fulfillment<br />
rates on new projects.<br />
�<br />
100<br />
Systems<br />
Costs<br />
Technology<br />
11<br />
Supply
12<br />
All suppliers have direct online<br />
access to their performance figures.<br />
Global Process<br />
Ingo Kaufmann: “All parties involved see the EBSC<br />
as an instrument to intensify communication and to<br />
develop a partnership based on clear goals.”<br />
For more information please contact:<br />
Ingo Kaufmann, Phone: +49-711-17-59430<br />
ingo.kaufmann@daimlerchrysler.com<br />
Production Material Suppliers Chrysler Group:<br />
Chrysler Group Production Material Suppliers will have<br />
access to view their performance measurements during<br />
the first quarter, 2002. All suppliers will be notified<br />
when online training materials are available.<br />
Following training, suppliers will be able to access<br />
their External Balanced Scorecard (EBSC) and the<br />
associated Sourcing Martix (Bubble Chart) through the<br />
Extended Enterprise Network (EEN). Each supplier<br />
must have a <strong>Daimler</strong>Chrysler supplier identification<br />
number (S-ID) to access information through the EEN.<br />
Denise Bondy, Senior Manager NAO Executive Staff<br />
and Supplier Support, is responsible for the roll-out<br />
within the Chrysler Group: “Our recommendation<br />
is that performance data be shared and discussed<br />
among the <strong>Daimler</strong>Chrysler buyer, quality and delivery<br />
specialists, internal customers and the supplier.<br />
Regular feedback sessions between our internal and<br />
external partners are highly encouraged.”<br />
GP&S GPSIS/EBSC<br />
Non-Production Material Suppliers Chrysler<br />
Group: Like other <strong>Daimler</strong>Chrysler purchasing organizations,<br />
Auburn Hills Non-Production Procurement will<br />
be using the EBSC process to evaluate its supplier<br />
performance in the future. Starting in January the<br />
buyers will be reviewing expected performance and<br />
setting balanced scorecard targets for the key NPM<br />
suppliers (approx. 600). The primary data input for the<br />
NPM EBSC will be coming from internal user customers<br />
that will be asked to evaluate supplier performance<br />
through a new twelve question web-based electronic<br />
supplier evaluation survey. Along with this customer<br />
input will be performance measures on Material<br />
Cost Management (MCM) and Diversity Supplier<br />
Development.<br />
For now, background information and status regarding<br />
web access is available on the web at<br />
extranet.daimlerchrysler.com.<br />
For more information please contact:<br />
Denise Bondy, Phone: +01-248-576-2742<br />
DMB17@daimlerchrysler.com
New MEP Structure<br />
January 2002<br />
MEP/1<br />
Powertrain,<br />
Alliance<br />
Ola Källenius<br />
MEP/2<br />
Electrics/<br />
Electronics<br />
Harald Brunini<br />
Global Company<br />
MEP/3<br />
Interior<br />
Christoph Seyfarth<br />
In January 2002, there will be a reorganization<br />
of the purchasing areas in Materials<br />
Purchasing Passenger Cars Division<br />
Mercedes-Benz/smart (MEP). Electrics/<br />
Electronics and Chassis, up to now under<br />
common management, will be separated<br />
into two independently managed areas.<br />
The creation of a new management<br />
area solely responsible for electrics and<br />
electronics is a necessary response to the<br />
dynamics and flexibility inherent in the<br />
electronics and automotive industries.<br />
Dividing MEP into five operative purchasing<br />
MEP/4<br />
Exterior<br />
Robert Schott<br />
Chrysler Group honored<br />
for best Minority Supplier<br />
Program<br />
MEP<br />
Johannes<br />
Rudnitzki<br />
MEP/5<br />
Chassis<br />
Frank Deiss<br />
For the second year in a row, The Michigan Minority<br />
Business Development Council (MMBDC) recognized<br />
<strong>Daimler</strong>Chrysler as having the best minority supplier<br />
program in the state of Michigan. The MMBDC also<br />
presented the President’s Recognition Award and the<br />
best advocate in Michigan to Jethro Joseph, Senior<br />
Manager of Diversity Supplier Development (DSD),<br />
and Robin Hammer, DSD, respectively.<br />
These honors were bestowed on the Chrysler Group’s<br />
MEP-Organisation<br />
MEP/S<br />
Strategy/<br />
Controlling<br />
Dr. Gerd<br />
Scheich<br />
areas will enable it to more successfully<br />
apply the philosophy of ’one face to the<br />
supplier’ through an improved key-account<br />
purchasing system. This new approach will<br />
better reflect the cooperative spirit of the<br />
Extended Enterprise® program.<br />
MCC/smart<br />
Reiner Genes<br />
Procurement & Supply for creating a world-class<br />
mentoring program, a tier-2 program, and other<br />
initiatives that focus on achieving a supply base<br />
reflective of the customer base.<br />
MBUSI<br />
Joachim<br />
Tosstorff<br />
13
14<br />
Global News<br />
Process for Supplier Warranty<br />
Reduction more Efficient<br />
Chrysler’s warranty system has been<br />
modified to create a more efficient warranty<br />
process for fasteners.<br />
Previously, dealers could only designate<br />
entire components as the problem, which<br />
caused suppliers to perform detailed<br />
analysis of an entire component, when in<br />
reality a fastener was determined as the<br />
root cause. This year, the process has<br />
changed.<br />
The Supplier Warranty Reduction Team<br />
of the Chrysler Group has created a<br />
coding system that enables dealers to more<br />
accurately pinpoint the causes of problems<br />
within components, such as fasteners.<br />
Chrysler’s Supplier Warranty Team proved<br />
that fasteners did, at times, play a role in<br />
what was believed to be the failure of some<br />
warranted components. This new system<br />
also allows dealers to directly transmit<br />
detailed reports about the parts of a<br />
component to the effected Chrysler<br />
purchasing departments and suppliers.<br />
Renee Stirrett, Chrysler Supplier Warranty<br />
Reduction Team: “This warranty system will<br />
increase efficiency and improve the effectiveness<br />
of warranty claims.”<br />
For more information on Supplier<br />
Warranty contact<br />
Renee Stirrett<br />
Phone +01-248-451-5614<br />
rss19@daimlerchrysler.com
The Environment Wins with Innovative Ideas from<br />
<strong>Daimler</strong>Chrysler Employees and Suppliers<br />
By saving more than $100 million,<br />
eliminating more than 60 million pounds<br />
of waste and reducing emissions, <strong>Daimler</strong>-<br />
Chrysler employees are demonstrating that<br />
environmental responsibility makes good<br />
business sense. These cost savings and<br />
benefits are quantified by 10 employee<br />
teams who were honored by <strong>Daimler</strong>Chrysler<br />
with this year’s Environmental<br />
Leadership Awards (ELA). The ELA is an<br />
annual competition sponsored by <strong>Daimler</strong>-<br />
Chrysler for its employees and supplier<br />
partners. The 10 finalists were chosen from<br />
108 entries representing eight countries<br />
around the world. The awards recognize<br />
and reward employees and suppliers for<br />
innovative ideas that achieve one of<br />
the fundamental corporate objectives of<br />
<strong>Daimler</strong>Chrysler – environmental responsibility.<br />
Karmann builds Crossfire<br />
Following are short descriptions of the five<br />
winning entrants:<br />
The Chrysler Group worked with<br />
1<br />
Gage Products and Valvoline to<br />
develop a process to redistill and then<br />
use recycled engine coolant at its 11 U.S.<br />
and Canadian assembly plants.<br />
In Sindelfingen, Germany, employees<br />
2<br />
and the Council for Scientific and<br />
Industrial Research (a South African<br />
research council) developed a process to<br />
use sisal fibers locally found in South<br />
Africa to produce the fiber-reinforced rear<br />
shelves for the Mercedes C-Class built in<br />
South Africa.<br />
Over an eight year period of time,<br />
3<br />
the Chrysler Group, PPG Industries<br />
and BASF Coatings Division made<br />
significant changes to paint materials<br />
and processes. These changes reduced<br />
the emissions of hazardous air pollutants,<br />
volatile organic compounds, toxic release<br />
inventory substances and hazardous waste.<br />
4<br />
15<br />
The Chrysler Group created a solvent<br />
management partnership along with<br />
its supply partners to create a<br />
group-wide process to manage solvents and<br />
cleaners in the paint shops of all 11 U.S.<br />
and Canadian assembly plants.<br />
5<br />
In partnership with suppliers, the<br />
World Bank and the United Nations<br />
Development Programs/Global<br />
Environment Facility, <strong>Daimler</strong>Chrysler<br />
developed a clean air initiative in Brazil.<br />
This project involved two initiatives, the<br />
first being fuel cell buses for urban<br />
transportation in Latin American cities.<br />
The second was a program that focused<br />
on reversing the deterioration of<br />
urban air quality resulting from rapid<br />
urbanization, increased vehicle transportation<br />
and industrial production.<br />
<strong>Daimler</strong>Chrysler will produce the Chrysler<br />
Crossfire in Osnabrück together with<br />
Karmann GmbH. Only 18 months after the<br />
production decision, the company plans<br />
to introduce the vehicle to the market<br />
as early as 2003. The Crossfire was well<br />
received at the Detroit Auto Show and<br />
has been named the best concept study<br />
at various auto shows. Karmann, which<br />
can look back on 100 years of production<br />
experience, has been a long-term partner<br />
of <strong>Daimler</strong>Chrysler and is currently<br />
producing the Mercedes-Benz CLK Cabrio<br />
as well as the CLK Coupé.
16<br />
South Africa Business<br />
e-Business<br />
supplier portal<br />
One of the most significant steps<br />
in DCSA’s Procurement environment<br />
in 2002 will be the launch of<br />
a Supplier Portal on the Internet.<br />
Henry Freudenberger of IT Systems<br />
and Processes in Business<br />
Excellence, outlines what will<br />
happen.<br />
The portal will be a milestone within<br />
the Extended Enterprise Strategy, which<br />
will strengthen the relationship between<br />
supplier partners and DCSA. As DCSA<br />
puts great emphasis on e-Business and its<br />
supplier relations, the supplier portal is a<br />
development born out of that commitment.<br />
“From the company’s point of view<br />
the most essential goals concerning the<br />
Supplier Portal are first to offer a central<br />
point of entry to our current and potential<br />
suppliers and accordingly have one face to<br />
suppliers,” says Freudenberger.<br />
Completely aligned with Global<br />
Procurement & Supply, the Supplier Portal<br />
will provide general and specific key<br />
information.<br />
Numerous processes and actions based on<br />
SAP will take place on the Portal. On the<br />
one hand, suppliers will be able to access<br />
the required information and on the other<br />
hand, actual interactive workflows of the<br />
Procurement environment will be available<br />
online.<br />
Information and Interaction. Some of the<br />
Supplier Portal features are as follows:<br />
� Procurement documents, e.g. letter of<br />
intent, quality and purchasing agreements;<br />
� Catalogue Buying (Non Production<br />
Purchasing & Services);<br />
� External Balance Scorecard results;<br />
� DBL and DIN norms;
� Web-enabled industrialization process<br />
including engineering changes;<br />
� Warranty claim issues;<br />
� Standard timelines for projects and<br />
actions;<br />
� Supplier Application;<br />
� Supplier self-service (update own data);<br />
� News and events, e.g. BEE and OEM<br />
activities; and<br />
� Downloadable technical drawings.<br />
The benefits. The participation of South<br />
Africa’s most effective supplier network<br />
and especially the launch of the Supplier<br />
Portal will provide great benefits.<br />
It will allow easy access to all the required<br />
information in real-time and will also<br />
provide paperless online procedures and<br />
paperless documentation.<br />
“Also the communication between DCSA<br />
and the suppliers will be faster, more<br />
Business<br />
transparent and therefore closer.<br />
All processes that will take place on the<br />
Supplier Portal were re-engineered and<br />
put on SAP. This will lead to a more<br />
streamlined, faster and in the end a more<br />
efficient industrialization workflow,” says<br />
Freudenberger.<br />
In addition, he points out the synergy<br />
between SAP-based processes and their<br />
utilisation on the Supplier Portal will be<br />
advantageous for the suppliers and DCSA.<br />
“The Portal and the Processes behind it<br />
will reduce overheads and in the long run<br />
provide significant cost savings,” he says.<br />
The Project “Supplier Portal”. The most<br />
efficient way to run such a complex project<br />
was to create a cross-functional project<br />
team.<br />
This team comprises specialists from<br />
Purchasing, Engineering, Logistics and<br />
17<br />
Quality Assurance and is managed by<br />
Procurement & Export.<br />
Other functional areas within DCSA and<br />
our supplier partners will be involved in<br />
the Supplier Portal project.<br />
At this point the participating crossfunctional<br />
teams identify their specific<br />
requirements and create detailed process<br />
documentations concerning hard- and<br />
software and will start programming the<br />
Supplier Portal and its applications in the<br />
first quarter of 2002.<br />
After several quality gates testing, DCSA<br />
expects the Supplier Portal to go live in<br />
August 2002.<br />
More information on the Supplier Portal<br />
will be available in the next edition of<br />
Global Supplier.<br />
Henry Freudenberger
18<br />
South Africa Business<br />
SMA Engineering opens EL plant<br />
Pure piping<br />
AIRCONDITIONING and heating pipe manufacturers, SMA Engineering, have just<br />
opened a new plant in East London to supply their high-quality pipes for the<br />
Mercedes-Benz C-class, and scooped an additional bonus by winning an order for<br />
pipes for the new Mercedes-Benz E-class.<br />
SMA’s Managing Director, Walter Schick, said<br />
the company’s Backnang plant in Baden-Wurttemberg<br />
near Stuttgart supplied air-conditioning<br />
and heating pipes to Mercedes-Benz in Germany.<br />
When <strong>Daimler</strong>Chrysler decided to manufacture<br />
the W203 in South Africa, SMA was invited to<br />
South Africa to see if they could establish a plant<br />
in East London.<br />
The initial investment of R15,4-million to<br />
renovate an existing building, buy new<br />
equipment and train staff increased to<br />
R27-million in October 2000 when the company<br />
decided to build a custom-built plant. Of that<br />
amount, R12-million was spent on the site and<br />
the building, and R15-million on equipment.<br />
“I am pleased to announce that today we have<br />
received new orders to supply the new W211<br />
E-class which we will be exporting from this<br />
plant,” he said.<br />
Indus investment. An international listed<br />
company, Indus, which bought a majority shareholding<br />
in SMA Automotive in Backnang last<br />
year, fully supported the partnership with<br />
<strong>Daimler</strong>Chrysler as well as the need to locate the<br />
plant in East London.<br />
Dr Winfried Kill, Chief Executive of Indus<br />
Holding AG, said he was deeply impressed with<br />
what had been achieved since January when the<br />
establishment of the plant was first discussed.<br />
“It is unbelievable what has been established in<br />
such a short period,” he said.<br />
Indus, based near Cologne, has an investment<br />
policy to buy majority shares of small and<br />
medium companies that produce capital goods.<br />
“At present we have majority shares in 35<br />
companies, each one operating in a specialist<br />
field without any connection between them.<br />
Each maintains its own independence and<br />
flexibility”, said Dr Kill.<br />
“In 2001 we expect Indus Holding to turnover<br />
DM1,26-billion. The companies in our portfolio<br />
have 4 000 employees and in the last five years<br />
we have had an average compounded growth rate<br />
of 20%.”<br />
Highest quality. SMA has earned the highest<br />
quality standard available for the automobile<br />
industry - the new ISO/TS 16949, which brings<br />
together the standards of the European VDA6<br />
system and the American Quality Standards<br />
system.<br />
Senior President: Audit of the German-based<br />
certifying authority, International Cert, Armin<br />
Obstbaum, said the certification was positive<br />
proof that South Africa could be a base for auto<br />
suppliers capable and competitive enough to be<br />
global players.<br />
“This is the result of good organisation and<br />
teamwork within the organisation at all levels,”<br />
Obstbaum said.<br />
He praised SMA’s General Manager, Stephen van
Guests at the opening of the<br />
new SMA Engineering plant in East<br />
London are shown around by the<br />
General Manager, Stephen van<br />
Niekerk.<br />
Niekerk, for proving to be an<br />
excellent coach.<br />
“Continuous improvement<br />
processes, a modern<br />
environment and way of<br />
thinking were important<br />
aspects that have been taken<br />
into account.”<br />
Example of Extended<br />
Enterprise. DCSA’s Manager<br />
for Non-Production Purchasing<br />
and Services, Jos van Dyk, said<br />
the announcement by <strong>Daimler</strong>-<br />
Chrysler that the Mercedes-<br />
Benz W203 C-class would be<br />
manufactured in East London<br />
for world markets was met<br />
with some doubts among major<br />
component manufacturers in<br />
Europe.<br />
“In this context, it was a<br />
surprise to receive a phone<br />
call from Mr Schick, clearly<br />
committed to supporting our<br />
programme.<br />
“He scheduled a short visit<br />
to find out for himself. At<br />
that stage he wasn’t sure if<br />
he should engage in a joint<br />
venture with another company<br />
or extend his German factory to<br />
Business<br />
East London,” Van Dyk said.<br />
Buying a house in a different<br />
country is not easy - starting<br />
a new factory on a different<br />
continent “is a different story”,<br />
is how he put it.<br />
Van Dyk took Schick on a<br />
tour of East London and Port<br />
Elizabeth, and a week later,<br />
Schick called saying he had<br />
bought premises, and was<br />
converting them into an SMA<br />
factory.<br />
The plant was started in<br />
February 2000 with seven<br />
employees to supply the W203<br />
line.<br />
“Today he has a staff<br />
complement of 90. Not only<br />
has the staff grown, but the<br />
factory has been extended from<br />
a small beginning to this new<br />
3000 square metres state of<br />
the art factory, which achieved<br />
the ISO 9001 certification in<br />
August. All manufacturing is<br />
done to <strong>Daimler</strong>Chrysler and<br />
international standards,” said<br />
Van Dyk.<br />
He added that SMA had shown<br />
itself to be committed,<br />
innovative and globally<br />
19<br />
competitive.<br />
“DCSA is proud to be<br />
associated with SMA and our<br />
partnership is a leading<br />
example of our Extended<br />
Enterprise philosophy. With the<br />
basics now in place, we see<br />
unlimited potential for SMA<br />
to market themselves to other<br />
Original Equipment Manufacturers<br />
in SA. DCSA will give its<br />
support whenever possible in<br />
the marketing process via the<br />
automotive cluster,” he said.<br />
SMA’s Managing Director,<br />
Walter Schick.
20<br />
South Africa Business<br />
PPC workshop<br />
on customer<br />
supply chain<br />
Customer supply chain optimisation. Another major step for DCSA to become<br />
more competitive in the world market has been taken with plans to meet sales<br />
demand by reducing leadtime on the W203 from three to two months.<br />
Manager of Production Planning<br />
and Control (PPC) in the Logistics<br />
Division, Otto Wulff, said a target<br />
date of September 2003 has been set<br />
for implementation.<br />
“As a South African company we have<br />
to become more flexible to compete<br />
in the world market,” Wulff said.<br />
He said the reduced leadtime would<br />
mean the quality of orders received<br />
from customers would be far higher,<br />
and it would mean the company<br />
would gain the ability to react to<br />
changes in the market far quicker<br />
which would result in an overall<br />
reduction in finished job inventories.<br />
Sketching the background, Wulff<br />
said that when DCSA received the<br />
go-ahead to produce the right-hand<br />
drive W203, the company had<br />
defined a leadtime of three months<br />
between receipt of the order from<br />
sales in Germany and signing the<br />
unit out of final inspection.<br />
Excessive leadtime. “At the time they<br />
were not happy with the long period<br />
and we therefore started working on<br />
a project to effectively reduce the<br />
leadtime by one month.<br />
“If we look at the current situation,<br />
the German plants have a one<br />
month leadtime and we have three<br />
months, and it was felt that this was<br />
excessive.<br />
“They said the maximum transport<br />
time for material between Germany<br />
and South Africa is three weeks and<br />
one could assume another week for<br />
packing. They argued the leadtime<br />
should not be longer than two<br />
months,” Wulff said.<br />
The outcome was a three day<br />
workshop at the East London plant in<br />
November to resolve the differences.<br />
Participants comprised a core task<br />
team from Germany and South<br />
Africa.<br />
“Having gone through the workshop<br />
we believe it is possible to meet sales<br />
demand for a reduction in leadtime<br />
and we have set a target date of<br />
September 2003 to institute it,” Wulff<br />
said.<br />
Greater flexibility.<br />
The main benefits of a shortened<br />
leadtime are:<br />
* higher flexibility in programme<br />
planning;<br />
* uniform sales processes;<br />
* easier introduction of new model<br />
years;<br />
* being prepared for order shortages<br />
Otto Wulff … becoming more flexible.<br />
during the course of the life cycle;<br />
and<br />
* improved value of the right<br />
hand drive model in the markets<br />
in terms of customer value,<br />
competitive advantage and more<br />
uniform leadtimes.<br />
The current sales-to-plant leadtime<br />
caused several problems for the<br />
markets, including:<br />
* customers waiting at least five<br />
months for custom-built cars;<br />
* unacceptable leadtime differences<br />
to other models;<br />
* competitors had shorter leadtimes;<br />
* model year features were usually<br />
ordered with a delay because<br />
customers tended to buy only “what<br />
they see”; and<br />
* sales could not respond to<br />
short-term changes in market<br />
demand.
Business<br />
Simon<br />
Egeler<br />
Guideman<br />
Mbinyashe<br />
Cost Planning teams<br />
visiting suppliers<br />
Several major suppliers have been<br />
visited and 17 continuous<br />
improvement workshops have been<br />
hosted by the Cost Planning<br />
Specialists from Business<br />
Excellence Department within the<br />
Procurement and Export Division of<br />
DCSA in East London.<br />
Cost planning specialists in the<br />
cross-functional Business Excellence<br />
Department, Henrik Fricke and Simon<br />
Egeler, as well as supplier management<br />
specialist Guideman Mbinyashe,<br />
outlined the programme which is<br />
geared to focus on cost drivers and<br />
reducing costs by optimising processes.<br />
Thirteen workshops, which usually last<br />
between two to five days, have been<br />
held with W203 suppliers Venture, JCI,<br />
Behr Climate Control and R.G. Brose<br />
among others as well as with Colt<br />
suppliers like August Laepple.<br />
“We are trying to identify the areas<br />
for improvement together with our<br />
suppliers,” Fricke said.<br />
Egeler said the idea was to implement<br />
open-book cost calculations based on<br />
the DCAG methodology so that SA<br />
becomes globally aligned. This will<br />
enable an easy interface with the<br />
German cost planning division. The<br />
goal is to achieve a common understanding<br />
and get more people to have a<br />
general idea of the whole process.<br />
“The message to suppliers is that<br />
the success of the cost planning<br />
objectives will be determined by the<br />
level of co-operation we get from them,”<br />
Mbinyashe said.<br />
The challenge ahead is to reduce<br />
the continuously increasing cost gap<br />
between DCAG and DCSA.<br />
“The rand is a concern and that means<br />
we have to localise more and suppliers<br />
will need to implement more product<br />
diversification. We have lower volumes<br />
compared to Europe and Japan, with a<br />
higher inflation rate. In addition to this<br />
is the task of aligning some suppliers'<br />
mindset with DCSA. They talk about<br />
prices and we talk about costs,” Fricke<br />
said.<br />
Finding a win-win solution. The main<br />
challenge and means of addressing<br />
these problems is through open book<br />
cost calculation trying to get transparency<br />
in order to compare SA/German<br />
benchmark costs and to see where<br />
areas of improvement can be made.<br />
Egeler said the workshops focus on<br />
open book calculations, a common<br />
calculation base and bottom-up calculations<br />
to set up a target price as well<br />
as looking at the production line and<br />
making action plans.<br />
He said the common calculation base<br />
helps in Vendor Price Negotiations<br />
(VPN) as the detailed breakdown<br />
enables proper negotiations to take<br />
place.<br />
“We also train DCSA buyers in our<br />
calculation methods and have created<br />
a training manual for them to assist<br />
suppliers in terms of costing,” Egeler<br />
Henrik<br />
Fricke<br />
21<br />
said.<br />
Fricke said this was in order to have<br />
a common base and to ensure likewise<br />
that full understanding is achieved.<br />
Their main task is to provide support<br />
services to the buyers.<br />
He further said that DCSA gets support<br />
from the German cost planning division<br />
as they are the Part experts.<br />
Mbinyashe said they are currently busy<br />
collecting information on general cost<br />
drivers from suppliers.<br />
“We need to obtain detailed information<br />
from suppliers. Getting the information<br />
in advance helps when preparing for<br />
VPNs. This information is highly confidential<br />
and will only be used by cost<br />
planners.” Mbinyashe emphasized.<br />
Egeler said the exercise was not about<br />
cutting profit, but rather helping the<br />
suppliers and in the process achieve a<br />
win-win situation.<br />
“We assist the suppliers in identifying<br />
the deficiencies and in how to save<br />
costs in their own plants and this<br />
enables them to achieve high levels<br />
of competitiveness more especially if<br />
they want to become global suppliers,”<br />
Egeler said.<br />
Fricke said their role is to help and<br />
recommend solutions, and suppliers<br />
should try to see this assistance as an<br />
opportunity rather than a threat.<br />
Ten suppliers will be visited in 2002.
22<br />
South Africa Project<br />
Divisional Manager for Mercedes-Benz Commercial Vehicles, Dr Jan<br />
Lourens (left) congratulates Charles Madondo on becoming the proud<br />
owner-driver of a new Actros-driven autocarrier rig, with Motor Vehicle<br />
Carrier (MVC) directors Liam Hickey and Andy Kamffer.<br />
A key part of rebuilding South<br />
Africa’s post-apartheid economy<br />
has been to economically empower<br />
South Africans who were<br />
prevented by apartheid laws from<br />
setting up economically viable and<br />
competitive businesses in the past.<br />
Recently, <strong>Daimler</strong>Chrysler South Africa<br />
became a partner in an unusual<br />
empowerment project in vehicle transportation.<br />
The project involved handing over<br />
ownership of 11 new motor vehicle<br />
carriers, worth about R1,4-million each, to<br />
their drivers, who all come from previously<br />
disadvantaged backgrounds.<br />
The project combined the resources of<br />
<strong>Daimler</strong>Chrysler Services, DCSA’s Mercedes-Benz<br />
Commercial Vehicle Division,<br />
McCarthy Truck Centre, a transport<br />
management company, Motor Vehicle<br />
Carriers (MVC), Auto Carriers, who<br />
transport most of DCSA’s vehicles, and<br />
French trailer manufacturer, Lohr.<br />
The 11 carriers consisted of Mercedes-Benz<br />
Actros 2535 L 6x2 trucks pulling<br />
customised Lohr auto-carry trailers.<br />
The R15-million deal is a significant Black<br />
Economic Empowerment (BEE) project that<br />
will see the drivers starting their own<br />
viable businesses, with the potential<br />
for growth. Infact, for two of them,<br />
Stephen Jones and Charles Madondo, their<br />
businesses are showing signs of growth<br />
already -- they were taking delivery of their<br />
second vehicles.<br />
Empowering<br />
Transport<br />
Suppliers<br />
Real empowerment. BEE is an integral<br />
part of <strong>Daimler</strong>Chrysler’s supplier<br />
development strategy in South Africa, and<br />
the policy recognises and regards the<br />
previously disadvantaged black business<br />
sector as partners in economic prosperity.<br />
DCSA’s policy further states that the BEE<br />
of its suppliers will give opportunities<br />
to the entrepreneurial talent that exists<br />
in the disadvantaged communities, which<br />
will result in the equitable redistribution of<br />
business opportunities.<br />
It is the same values that have driven Auto<br />
Carrier Transport to embrace BEE.<br />
Managing Director of Auto Carriers, David<br />
Taylor, wants to put right the wrongs of the<br />
past, but also believes strongly that that<br />
empowerment projects must add real value<br />
by improving efficiencies and increasing<br />
knowledge and skills.<br />
“Simply adding a couple of black directors<br />
to a company’s board, or giving a company<br />
an African-sounding name, does not add<br />
up to real empowerment”, says Taylor,<br />
quickly adding that some genuine BEE<br />
schemes have failed because they had<br />
not been managed properly or adequately<br />
financed.<br />
Taylor said Auto Carriers decided some<br />
years ago to subcontract vehicles in its<br />
transport fleet to entrepreneurs to boost<br />
black empowerment and the new rigs will<br />
more than double the number of owner<br />
drivers in their fleet, to account for about<br />
10% of the company’s turnover.<br />
“We want these entrepreneurs to become<br />
business people in their own right and<br />
build capital. For this reason, we will<br />
increase the percentage rate of owner-drivers<br />
in the future,” he said.<br />
The owner-drivers will be subcontracted to<br />
transport vehicles by Auto Carriers.<br />
Getting the right people. A project like<br />
this can only be effective if people with<br />
the right qualities have been recruited, particularly<br />
if the business involves driving<br />
a R1,4-million rig carrying a load worth<br />
double that amount over difficult roads and<br />
long distances. Drivers also have to know<br />
how to load and unload their valuable<br />
cargoes properly without the smallest<br />
scratch.<br />
This was where MVC became involved.<br />
MVC owner, Liam Hickey, had been the<br />
transport manager for a major oil company<br />
and knew the industry very well. He<br />
also recognised the importance of good<br />
recruitment and training if BEE in<br />
transport was to be realised. Together with<br />
Andy Kamffer, he founded MVC, which<br />
specialises in owner-driver management,<br />
as well as the selection and training of<br />
prospective owner-drivers.<br />
“Liam provides the support needed to<br />
run the business well,” Taylor explains.<br />
“Although the owner-drivers start off as a<br />
small business, but as they grow bigger<br />
over time, they have to add value to our<br />
business as well. They must also be given<br />
the chance to perform and be rewarded.”<br />
Auto Carriers guarantees a minimum<br />
distance for the owner-drivers to cover
their fixed costs, and to share benefits if<br />
they excel.”<br />
Making the deal work. DCSA’s Commercial<br />
Vehicle Division handled the logistics to get<br />
the vehicles built, approved, shipped and<br />
prepared for final delivery, while <strong>Daimler</strong>-<br />
Chrysler Services arranged the finance for<br />
the owner-drivers to buy the rigs.<br />
Final preparation was handled by<br />
McCarthy Truck Centre in Cape Town,<br />
which will also manage all<br />
scheduled maintenance according to the<br />
service contract as well as servicing the<br />
trailers to Lohr’s specifications.<br />
Lohr, the leading European manufacturer<br />
of autocarry trailers, customised the<br />
trailers for South African conditions. In<br />
order to comply with South African law, the<br />
trailers had to be certified by the South<br />
African Bureau of Standards (SABS).<br />
Auto Carriers first involvement with BEE<br />
came about when Portnet was looking<br />
for tenders to handle the vehicles being<br />
loaded on and off the ships using the East<br />
London car terminal. They then entered<br />
into a partnership with entrepreneur and<br />
a long-time associate, Caiphus Khabana,<br />
owner of 5 Star Road Transport.<br />
Khabana is one of South Africa’s more<br />
unusual businessmen. He started his<br />
working life as a convoy driver, but left to<br />
start up a delivery business.<br />
Project<br />
The Lohr trailers are the most sophisticated<br />
in South Africa with air suspension to aid<br />
with driving and safety.<br />
They are perfectly matched to the air<br />
suspension of the Actros 2535.<br />
The Actros workhorses have been specially<br />
modified for the trailers, and to the<br />
business needs of the drivers. Each cab is<br />
equipped with connections for telephones<br />
and fax machines, as well as a sound<br />
system, airconditioner and cruise control.<br />
In addition, each has a single-piece lower<br />
bunk, adjustable steering wheel and a full<br />
complement of instruments.<br />
Other equipment includes Mercedes-Benz’s<br />
Telligent brake system with ABS and ASR,<br />
16-speed Telligent gearshift, 800-litre fuel<br />
capacity and extra headlights.<br />
Each rig is also equipped with satellite<br />
tracking, and a bar-coded trailer . The<br />
dealers where vehicles are delivered are<br />
The dealmakers for the historic handover of new Mercedes-Benz Actros autocarriers with specially designed<br />
Lohr trailers (from left) David Tabraham (<strong>Daimler</strong>Chrysler Services), John Miller (McCarthy Truck Centre<br />
Cape Town), David Taylor (Autocarriers), Liam Hickey (MVC), Christopher Briseul (Lohr France), Andy<br />
Kamffer (MVC), Peter Wraight (DCSA Commercial Vehicles), and Peter Treibel (DCAG).<br />
The future of transport<br />
His excellent service and cheerful<br />
disposition won him the support of a firm<br />
of attorneys in Paarl in the Western Cape,<br />
who helped him to buy a car carrier.<br />
This was before the advent of democracy<br />
or even BEE in South Africa.<br />
Since 1996, Khabana had been putting<br />
his carrier at the disposal of Autocarriers<br />
on an ongoing “evergreen” contract.<br />
When tenders were called, and BEE was a<br />
requirement, Taylor approached Khabana to<br />
form a partnership to bid for the business.<br />
“It’s a straight 50-50 venture and he is<br />
the chairman,” Taylor said.<br />
“When we came to naming the new<br />
company, all Caiphus wanted was that<br />
the name reflect that the company was<br />
the future of transport, so we called<br />
it Future Auto Carriers.” The company<br />
is responsible for the movement of all<br />
vehicles from the DCSA East London<br />
plant to the terminal and from the<br />
terminal to the distribution yard, and<br />
employs 12 people.<br />
23<br />
also bar-coded to enable a completely<br />
accountable system from when the trailer<br />
is loaded to when vehicles are off-loaded<br />
at a dealership. DCSA can be informed<br />
exactly where the vehicles are at any<br />
given moment and can be notified of<br />
delivery within 15 minutes of the load<br />
being off-loaded at a dealership.<br />
Helping to be helped. “The safest and<br />
best route for BEE success is to encourage<br />
suppliers to empower and develop small<br />
business people to become suppliers,”<br />
Taylor says.<br />
Another minor example involved a window-cleaning<br />
service that operated at Auto<br />
Carriers’ Cape Town headquarters.<br />
A former-employee who had left the<br />
company a few months earlier, made<br />
enquiries about available business opportunities.<br />
Taylor’s response was to offer him<br />
an old bakkie and helped set him up to<br />
start a small window cleaning business.<br />
The business has since blossomed into<br />
an economically viable and efficiently run<br />
business that services a number of offices<br />
and blocks of flats.<br />
“Empowerment needs assistance, but at the<br />
end of the day the people involved have<br />
to do it themselves. They must have a<br />
workable business plan.<br />
“I had a lot of help in life to get where<br />
I am, and there are a lot of people in<br />
this country who because of their colour<br />
had been disadvantaged and need help. “By<br />
helping people, you will also be helping in<br />
growing your business.”
24 South Africa<br />
Awards<br />
Sisal<br />
project<br />
wins<br />
award<br />
Vic Matraiotti<br />
A joint project between DCSA and DCAG has<br />
won a prestigious worldwide award in the<br />
product category at the annual Environmental<br />
Leadership Awards in the USA.<br />
The sisal project - the idea of using natural fibres from South Africa in<br />
automobile components by replacing man-made fibres - was first raised<br />
in a Southern Africa Initiative (SAFRI) discussion between DCAG’s<br />
chairman, Jürgen Schrempp, and DCSA’s chief executive, Christoph<br />
Köpke, in 1997.<br />
The natural fibre project was joint winner out of a total of 108 projects<br />
in three categories.<br />
The project team comprised production research members Thomas P.<br />
Schloesser and Dr Ralph Greiner from Germany, Boyse Pillay of the<br />
Council for Scientific and Industrial Research (CSIR), and Vic Matraiotti,<br />
the Export and Procurement Purchasing Manager for Trim and Electrical<br />
components at DCSA.<br />
The team was flown to Chrysler headquarters in Auburn Hills, Michigan,<br />
for the award ceremony on November 26 where they received the<br />
coveted trophy.<br />
Ten teams of finalists in each of the three categories, namely process,<br />
product and environmental, attended the gala function.<br />
The DCAG/DCSA team faced stiff competition from seven US projects,<br />
one wholly German endeavour and another combined project of Brazil,<br />
Argentina, Mexico, Chile and USA.<br />
The right-hand drive Mercedes Benz C-Class, manufactured in East<br />
London for export markets, is using a sisal-reinforced rear parcel shelf
Awards<br />
<strong>Daimler</strong>Chrysler<br />
Natural Fibre Project<br />
in South Africa. Sisal<br />
is used in the C-Class<br />
interiors.<br />
developed by this team which is made<br />
entirely in SA from local, environmentally<br />
compatible, materials.<br />
A mixture of sisal and cotton fibres - make<br />
up more than 70% of this component.<br />
The project team was responsible for the<br />
technology transfer from Germany to SA.<br />
The supply chain included the selection<br />
of fibres all the way to the establishment<br />
of production facilities and processes<br />
capable of producing the high-quality<br />
standards required by <strong>Daimler</strong>Chrysler.<br />
Along with the SA Ministry of Agriculture<br />
and the CSIR, the project was able to<br />
facilitate the privatisation of three underperforming<br />
sisal farms under state control,<br />
and save much needed jobs by increasing<br />
the domestic consumption of sisal.<br />
According to Matraiotti the first step<br />
in establishing sisal production and<br />
processing in SA has been completed.<br />
Phase 2 of the project is about to<br />
commence with additional components on<br />
the C-Class and numerous non-automotive<br />
applications.<br />
The resulting expansion of the market for<br />
domestic sisal in SA will also strengthen<br />
the newly-created agricultural industrial<br />
sector.<br />
The project has achieved its goal of<br />
enabling the SA industry to participate to<br />
an even greater extent in the vehicle manufacturing<br />
process. As a result, it has been<br />
possible to create additional jobs along<br />
the supply chain and attract substantial<br />
investment.<br />
Moreover, by transferring valuable<br />
expertise in the processing of sisal, SA<br />
has positioned itself to mass-produce<br />
high quality, environmentally compatible<br />
products for a large market.<br />
25
26<br />
South Africa<br />
Black empowerment supplier, YKM<br />
Productions in Dimbaza near East<br />
London, who supply work clothes to<br />
DCSA, and Becker Automotive in East<br />
London, who supply audio systems,<br />
were both recognised as entrepreneurial<br />
pioneers in entering the Jürgen<br />
Schrempp - SAFRI Award for Excellence<br />
for small and medium-sized enterprises<br />
(SMEs) throughout southern Africa.<br />
DCAG Chairman, Jürgen Schrempp, is<br />
also the Chairman of SAFRI.<br />
The award is open to all SMEs in<br />
the Southern Africa Development<br />
Community (SADC) and sponsored by<br />
<strong>Daimler</strong>Chrysler in recognition that<br />
SMEs are the backbone of successful<br />
economies around the world, and to help<br />
bring SME standards in Southern Africa<br />
up to global standards.<br />
Applications are evaluated on the basis<br />
of the SADC Quality Model for SMEs<br />
which is the same as the South African<br />
Excellence Foundation (SAEF) Model.<br />
Becker Automotive was also honoured<br />
with the President’s Award for Export<br />
Achievement in the Automotive sector<br />
at the same function where DCSA was<br />
presented with a Technology Top 100<br />
Award and special Social and Environmental<br />
Responsibility Award.<br />
Global excellence. In presenting the<br />
certificates, the Head of the SAFRI<br />
Chairman’s Office, Josef Gorgels, told the<br />
SAEF’s annual Award Luncheon at the<br />
Theatre on the Track, Kyalami, that<br />
the importance of excellence as the<br />
Awards<br />
Suppliers win<br />
Jürgen Schrempp<br />
commendations<br />
Two suppliers to <strong>Daimler</strong>Chrysler South Africa won special<br />
Jürgen E. Schrempp Certificates for Commitment to Excellence,<br />
sponsored by the Southern Africa Initiative of German Business<br />
(SAFRI). The certificates were presented for the first time at this<br />
function.<br />
key to global competitiveness had to be<br />
stressed.<br />
He said South Africa had to play a<br />
leading role in the SADC because it<br />
was “the only locomotive which can pull<br />
southern Africa, if not all of Africa, into<br />
a better future”.<br />
“The huge African continent, home to<br />
some 720 to 800 million people which<br />
is at least 12% of the world population,<br />
produces less than two per cent of the<br />
World Gross Domestic Product,” he said.<br />
“Much of this is produced in South Africa<br />
and South Africa is almost the only<br />
destination of direct foreign investment<br />
(in Africa).”<br />
Because quality was the key factor in<br />
all business, it was essential that local<br />
entrepreneurs were nurtured and new<br />
entrepreneurship encouraged. SAFRI had<br />
therefore designed its workshop<br />
programme in the SADC around the<br />
SAEF Model.<br />
“Accordingly, this Award is based upon<br />
the same level of standards employed<br />
for comparable awards processes in the<br />
United States and Europe.”<br />
Certificates were also presented to<br />
Bhunya Tall Oil in Zimbabwe and the<br />
Mauritius Freeport Authority.<br />
Applying benefits. Simply applying for<br />
the Award brings SMEs major benefits.<br />
They receive an expert assessment of the<br />
business at a fraction of what it would<br />
cost for a professional consultancy, and<br />
the process can be used to measure,<br />
validate and calibrate an organisation’s<br />
own internal self-assessment procedure.<br />
The application document adds value<br />
by communicating how the organisation<br />
runs its business and what results it has<br />
achieved.<br />
The SADC Quality Model uses a<br />
1000-point scoring system and an organisation<br />
must score at least 500 points to<br />
qualify for the Jürgen Schrempp - SAFRI<br />
Award for Excellence.<br />
Parts excellence. At the same function,<br />
DCSA’s Parts Division in Pinetown<br />
became the first division in DCSA to be<br />
awarded an SAEF Prize.<br />
The trophy and certificate were<br />
presented to the General Manager for<br />
Parts, Herman de Bruyn, accompanied<br />
by the division’s Manager for Business<br />
Excellence, Georg Marnewick, and the<br />
project’s management team of Dev<br />
Erriah, Ian McColl, Philip Spies and<br />
Richard Coleman.<br />
Parts Division won the Business Sector<br />
Level 2 Prize, which is judged on 180 of<br />
the 360 elements in the SAEF Business<br />
Excellence Model.<br />
The Level 1 Award, based on all the<br />
elements, was not presented as no<br />
entrant achieved sufficient marks. It has<br />
only been presented once in the SAEF’s<br />
four-year history - to Honeywell Southern<br />
Africa in 2000.<br />
Marnewick said that from next year the<br />
division would concentrate on winning<br />
the Level 1 Award which would rank it as<br />
a world-class business operation.
Awards 27<br />
DCSA wins President's award<br />
DCSA ENDED the year with the highest<br />
praise possible for excellent technological,<br />
social and environmental achievements<br />
when the company won a President’s<br />
Award for Technology and an Outstanding<br />
Achievement Award for Social and<br />
Environmental Responsibility.<br />
President Thabo Mbeki personally presented the prestigious<br />
Technology Top 100 Award in the Automotive Assemblies<br />
category to DCSA’s Management Board Member for Manufacturing,<br />
Günter Butschek, at a gala banquet at Gallagher Estate<br />
in Midrand.<br />
The President’s Awards are the highest recognition of<br />
business and technological excellence by the Department of<br />
Trade and Industry and the Department of Arts, Culture,<br />
Science and Technology. They are judged by a panel of<br />
business and technology leaders.<br />
DCSA was awarded the Technology Top 100 Award<br />
because the company’s “knowledge management and training<br />
contributed to the successful adaptation of first world technologies<br />
to local conditions. Its world quality standards are a<br />
product of the participatory culture and landmark trade union<br />
agreements.”<br />
DCSA won the first Outstanding Achievement Award for<br />
Social and Environmental Responsibility, sponsored by<br />
Adcorp, for playing “a fundamental role in uplifting the entire<br />
East London area through the provision of employment and<br />
training, and extensive community programmes focused on<br />
education, health, sport, arts and culture.”<br />
Mbeki’s challange. In his address to the function, President<br />
Mbeki challenged companies to open themselves willingly to<br />
a rigorous adjudication process to help them become more<br />
competitive in local and international markets.<br />
He said government was clear in its focus on effective and<br />
enabling legislation geared towards helping companies to be<br />
globally competitive. “In so doing our objective is clear, we<br />
need to generate much needed foreign revenue to achieve a<br />
better life for all South Africans.”<br />
The President said the awards, which rewarded technological<br />
innovation and celebrated entrepreneurship, were vital. “It is<br />
a true reflection of how we can practically and measurably<br />
develop South Africa and Africa to be globally competitive.”<br />
President's Award assessor, Dr. Louis Fourie, of Potchefstroom Business<br />
School, (left) interviews DCSA's Management Board Member for<br />
Manufacturing, Günter Butschek, Manager for Business Excellence,<br />
Ernest Kleynhans, and Chief Executive, Christoph Köpke.<br />
World-class teamwork. Butschek said the awards proved that<br />
DCSA was doing the right things to transfer first world technologies<br />
to South Africa, and deliver world-class products to<br />
some of the most demanding first world countries.<br />
“The Technology Top 100 Award recognises that world-class<br />
quality is a product of our teamwork and our landmark Siyaphambili<br />
agreement,” he said.<br />
“The Social and Environmental Responsibility Award<br />
recognises how we uplift East London by creating jobs and<br />
through community programmes.<br />
“We believe our business cannot be separated from the<br />
community in which it operates and from its suppliers,<br />
employees and customers. Our company has engaged in social<br />
upliftment programmes for many years, the most recent being<br />
a new school and community centre built at Wesleyville in the<br />
severely depressed rural district of Chalumna.”<br />
Butschek said DCSA also contributed to the Presidential<br />
Projects in the Eastern and Northern Cape, and skills transfer<br />
to local authorities as well as to road safety programmes.<br />
The awards are judged by prominent business and academic<br />
leaders, and the assessment includes a two-hour interview on<br />
a detailed questionnaire.<br />
“The facts on which they base their final judgements are the<br />
result of the efforts of all our employees, and were achieved<br />
only because the passion of our people drives us to be the<br />
best,” Butschek added.<br />
The event was also attended at DCSA’s invitation by<br />
the Eastern Cape’s MEC for Economic Affairs, Enoch<br />
Godongwana, and acting executive mayor of Buffalo City,<br />
Desmond Halley. DCSA also invited suppliers Venture Otto,<br />
Leonische SA, Atlantis Foundries, Lear SA and YMK, the Dimbaza-based<br />
empowerment clothing manufacturing company.
28 South Africa<br />
News<br />
Naamsa believes the South African<br />
economy remains in relatively good shape<br />
characterised by sound macro economic<br />
and fiscal fundamentals, including,<br />
significant surpluses on the current<br />
account of the balance of payments, benign<br />
inflationary trends, conservative monetary<br />
and fiscal policies, growth in personal<br />
disposable incomes and scope for further<br />
tax reductions.<br />
For 2001, the industry remained on target<br />
to achieve an improvement in aggregate<br />
sales volumes of around 6,5%.<br />
For 2002, however, based on expectations<br />
of slower growth in the South African<br />
economy and the likelihood of fairly steep<br />
new vehicle price increases in January<br />
(and subsequent quarters) as a result of<br />
continuing exchange rate weakness - the<br />
industry had adopted a more conservative<br />
outlook and current expectations ranged<br />
from a no growth scenario, on the one<br />
hand, to marginal growth in new vehicle<br />
sales of 1,4% during the year ahead.<br />
659 3214 54654 3212 3212 32 9875<br />
6564 35 542 6432 6454 545 6345<br />
343 954 654 4687 6552 745 687<br />
654 4687 878 45 629 54 54 3<br />
954 654 4687 3281 354 765 8454<br />
4 224 354 34 4550 65 3554 556<br />
4 54 623 545 354 46 3585 254<br />
4 659 3214 54654 3212 3212 32 9875<br />
6564 35 542 6432 6454 545 6345<br />
54 343 954 654 4687 6552 745 687<br />
54 654 4687 878 45 629 54 54 3<br />
54 654 4687 878 45 629 54 54 3<br />
546 954 654 4687 3281 354 765 8454<br />
4424 224 354 34 4550 65 3554 556<br />
5654 54 623 545 354 46 3585 254954<br />
654 4687 878 45 629 54 54 3<br />
46 954 654 4687 3281 354 765 8454<br />
4 354 34 4550 65 3554 556<br />
545 354 46 3585 254<br />
November sales. New vehicle sales<br />
reported by Naamsa for November<br />
recorded further encouraging gains, and<br />
at 32 006 units reflected a year on year<br />
improvement of 11% compared to the same<br />
month last year when 28 813 sales had<br />
been recorded.<br />
Naamsa says the increase was helped by<br />
pre-emptive purchases to avoid generally<br />
anticipated sharp new vehicle price<br />
increases early in 2002. November’s new<br />
passenger car sales at 19 865 units<br />
reflected an improvement of 1102 units or<br />
5,9% compared to November 2000.<br />
However, compared to October 2001, an<br />
exceptionally strong month for new car<br />
sales, the November sales reflected a fall of<br />
454 6314<br />
464 3222<br />
932 9875<br />
1860 units or 8,5%.<br />
996 7564<br />
432 9454<br />
396 6842<br />
Sales of new light commercial vehicles,<br />
bakkies and minibuses maintained strong<br />
upward momentum during November, and<br />
at 10 938 units was an improvement<br />
of 2034 units or 22,8% compared to<br />
November last year and a slight<br />
improvement of 54 units or 0,5% compared<br />
to October.<br />
The medium and heavy truck segments<br />
turned in a mixed performance with<br />
a drop of 6,6%, for mediums but a<br />
sharp improvement of 14,3% for heavies<br />
compared to November last year.<br />
Combined commercial vehicle sales in<br />
recent months were at the top end<br />
of industry predictions and suggested<br />
an improvement in fixed investment<br />
sentiment in the South African economy.<br />
As expected, exports for October, the latest<br />
available month, staged a strong surge<br />
of 36,3% compared to September, and<br />
aggregate year-to-date new vehicle exports<br />
are now 57,8% ahead of the corresponding<br />
ten months of last year.<br />
Up to the end of October this year, 78 930<br />
cars have been exported, compared to 47<br />
416 during the same period last year<br />
Job losses. The number of persons<br />
employed by the South African new vehicle<br />
manufacturing industry - comprising seven<br />
major new vehicle manufacturers and<br />
eight specialist commercial vehicle manufacturers<br />
- dropped by 210 compared with<br />
the end of September last year to a total<br />
in the last pay week of September 2001 of<br />
32 488.<br />
However, Naamsa said industry<br />
employment numbers have been relatively<br />
stable and at current levels continue to<br />
be modestly ahead of the average monthly<br />
employment level for the 2000 calendar<br />
year of 32 280 jobs.<br />
Three major manufacturers, including<br />
DCSA, now work on a multi-shift basis to<br />
produce cars for export markets while the<br />
balance of the industry tends to operate<br />
11%<br />
Tough year predicted for 2002<br />
South Africa’s vehicle sales have shown an 11% increase on last year on the back of strong light and heavy<br />
commercial vehicle sales, but the National Association of Automobile Manufacturers of South Africa (Naamsa)<br />
cautions that the global economic slowdown will also put the brakes on domestic growth.<br />
on a single shift basis, although a number<br />
operate double shifts in certain production<br />
areas.<br />
Component supply. The availability and<br />
supply of imported original equipment<br />
components during the third quarter<br />
remained good, and prices from source<br />
country remained stable.<br />
However, upward price pressure on<br />
imported components continues to be<br />
experienced due to the weakening Rand.<br />
The availability of imported raw materials,<br />
where applicable, remained good and<br />
price movements remained a function<br />
of material prices on the London Metal<br />
Exchange and the Rand exchange rate.<br />
In local supply, fuel and energy costs and<br />
increases in steel prices continued to place<br />
upward pressure on costs.<br />
Local steel quality and delivery<br />
performance continued to improve, with<br />
local steel prices remaining a source of<br />
concern and continue to be the subject<br />
of ongoing discussions between Iscor and<br />
vehicle manufacturers.<br />
Production capacity. Average motor<br />
vehicle assembly industry capacity<br />
utilisation levels improved during the third<br />
quarter and continued to reflect conditions<br />
in the domestic and export markets.<br />
The averages for the third quarter ranged<br />
between 64,7% capacity utilisation for<br />
Light Commercial Vehicles to 80,5% for<br />
Medium CVs. Passenger Car capacity<br />
utilisation averaged 73,9%.<br />
Naamsa said that South Africa’s vehicle<br />
manufacturing capacity utilisation rate<br />
continued to trend upwards closer to the<br />
global average capacity utilisation rate of<br />
about 76,0%.<br />
89586
Gerd Kopanski<br />
News<br />
Molan Pino<br />
The December announcement by multinational<br />
Spanish automotive component group, Molan<br />
Pino, was welcomed by DCSA purchasing<br />
specialist, Gerd Kopanski, who said the objective<br />
of the exercise was to reduce costs and<br />
manufacture locally where feasible.<br />
The components are manufactured from energy<br />
absorbing material and used in door panels,<br />
bumpers, door pillars etc.<br />
“This is brand new technology for South Africa<br />
and there are only a few suppliers worldwide,”<br />
Kopanski said.<br />
The announcement of the signing of the<br />
agreement between Molan Pino and DCSA<br />
follows months of negotiations to facilitate the<br />
establishment of the plant.<br />
New technology. The Spanish-German owned<br />
group also has plants in Germany, Brazil and<br />
Slovakia. The company’s production process is<br />
high-tech, and similar production plants that use<br />
Expanded Polypropylene (EPP) are only found in<br />
Europe, Japan and the US.<br />
The plant is expected to be in production by the<br />
Spanish<br />
supplier to<br />
set up in EL<br />
The building of a R12-million high<br />
technology plant in 2002 to produce<br />
energy absorbing components for<br />
Mercedes-Benz in East London is part<br />
of DCSA’s ongoing commitment to<br />
attracting oversees suppliers and new<br />
technologies to the country.<br />
29<br />
second half of 2002.<br />
The new plant will be environmentally-friendly<br />
as it only uses steam and water in the production<br />
process and the products are fully recyclable.<br />
To support <strong>Daimler</strong>Chrysler's Export programme,<br />
DCSA is actively pursuing investment in new<br />
Technologies to decrease material cost<br />
Other technologies specific to interior and<br />
exterior trim, which DCSA is investigating<br />
include Glass Mat reinforced Thermoplastics<br />
(GMT/LFT); Foam-in-Place, and Two-Component<br />
Injection Moulding, Kopanski said.
30<br />
South Africa News<br />
Atlantis lands R95m deal<br />
Atlantis Foundries, sister company of<br />
<strong>Daimler</strong>Chrysler, has secured a lucrative<br />
deal worth Euro 12,5 Million (R95-million)<br />
to manufacture 400 first machine stage<br />
raw M111 cylinder block castings a day for<br />
the new Mercedes-Benz C-class 4-cylinder<br />
engines for export to Stuttgart.<br />
The independent company, situated in<br />
Atlantis near Cape Town, specialises<br />
in manufacturing cylinder blocks and<br />
gearbox casting for mainly commercial<br />
Manager for Human Resource Development in East London,<br />
Alan Eyre (left) with Management Board Member for<br />
Manufacturing, Günter Butschek, and DCAG’s Manager for<br />
Training Projects Overseas, Federico Vollrath (right), in the<br />
East London Training Centre’s new Mechatronics Centre.<br />
SMH purchase<br />
approved<br />
The South African Competition Commission has given final<br />
approval for DCSA’s purchase of 75% of the Sandown Motors<br />
Holding (SMH), signed in June 2001.<br />
SMH, which will be headed by Roy McAllister, will be<br />
managed as an independent subsidiary of DCSA.<br />
The SMH Board of Directors, consisting of Christoph Kopke<br />
(Chairman) will obtain the DCSA management integration<br />
into SMH, Roy McAllister, Rudi Borgenheimer, and Mike<br />
Broom.<br />
vehicles and has the capacity of 40 000<br />
tonnes a year, making it the biggest<br />
foundry in South Africa with the capacity<br />
to compete with overseas operations.<br />
Besides the 400 M111 cylinder block<br />
castings manufactured a day, the company<br />
will manufacture 10 000 S60 cylinder<br />
blocks a year which are used in the engine<br />
of the Detroit Diesel 6-cylinder in-line<br />
engine. This figure will increase steadily to<br />
40 000 units in 2003.<br />
Managing Director, Gerry Klos, said: “We<br />
are very excited by this deal and it shows<br />
we can manufacture world-class products<br />
in South Africa. The fact that some 40% of<br />
our business is supplying <strong>Daimler</strong>Chrysler<br />
with our product further strengthens the<br />
quality of Atlantis Foundries’ products.”<br />
R95m<br />
Hi-tech training in East London<br />
A new world-class Mechatronics Centre that will lead the way to the future in<br />
high-technology automotive training has been opened at <strong>Daimler</strong>Chrysler South<br />
Africa’s Technical Training Centre in East London.<br />
The centre will train apprentices in the latest Programmable Logic Control (PLC)<br />
systems used in modern production lines with the same facilities as in Bremen<br />
and Sindelfingen.<br />
DCAG’s Manager for Training Projects Overseas, Federico Vollrath, said the East<br />
London centre provided the same standard of technical training as in Germany.<br />
“There is no difference in the products (Mercedes-Benz C-class) produced in<br />
Bremen and East London, so we need the training to be the same,” he said.<br />
At any given moment, <strong>Daimler</strong>Chrysler worldwide is training 10 000 apprentices,<br />
mostly in technical knowledge and skills. There are now 33 Training Centres<br />
outside Germany.<br />
Disabled challenge<br />
<strong>Daimler</strong>Chrysler South Africa’s Chief Executive, Christoph<br />
Köpke, praised accessory supplier, Fabkomp, as a shining<br />
example that more South African companies should emulate.<br />
Köpke was speaking at the provincial launch of national<br />
disability month at the Fabkomp plant in King William’s Town.<br />
A quarter of Fabkomp’s 125 permanent employees has physical<br />
disabilities.<br />
Fabkomp’s Chief Executive, Brian Harmse - a former DCSA<br />
Commercial Vehicle engineer who managed the CV Flexibility<br />
Hub in East London - said that although there was initial<br />
scepticism at employing people with disabilities, this faded once<br />
disabled employees proved their productivity.<br />
Employees include people with impairments in hearing and<br />
sight, polio and epilepsy, as well as people without limbs.<br />
Fabkomp manufactures Mitsubishi Colt and commercial vehicle<br />
parts for <strong>Daimler</strong>Chrysler. It is also involved in the supply of<br />
parts in the multi-million rand Debis/Telkom contract. Debis is<br />
<strong>Daimler</strong>Chrysler’s fleet management division.
News<br />
Freightliner has launched SmartShift, a high-technology<br />
new system that provides a convenient driver interface<br />
for new automated mechanical transmissions available<br />
in the market, in South Africa.<br />
SmartShift electronically manipulates engine speed and torque<br />
for the driver and moves the clutches in the transmission with<br />
actuators so that a float-shift is completed without the need to use<br />
the clutch. The clutch is used only for starting and stopping.<br />
SmartShift is mounted to the steering column, to free up interior<br />
space, and a small display provides information on the gear<br />
engaged and gears available under current driving conditions.<br />
All the driver needs to do while travelling is pull or push the<br />
SmartShift lever to change up or down without having to use<br />
accelerator and clutch pedals.<br />
Bell’s best<br />
<strong>Daimler</strong>Chrysler WAS honoured with Gold and Silver awards for being a leading supplier to Bell<br />
Equipment at Bell’s Supplier Conference recently.<br />
Bell, based in Richard’s Bay, KwaZulu-Natal, manufactures specialised earthmoving vehicles and equipment.<br />
<strong>Daimler</strong>Chrysler’s Powertrain Unit (PTU) was presented with the Gold Supplier Award for Industrial Engine sales, while the<br />
Parts Division in Pinetown won the Silver Award for Parts sales. The conference also announced the launch of Bell’s new<br />
D-series, which are fitted with Mercedes-Benz OM500 and OM900 electronic engines.<br />
Jane Alexander<br />
SmartShift comes to South Africa<br />
Bom boys<br />
sculptor wins<br />
Jane Alexander, a senior lecturer at<br />
the Michaelis School of Fine Art in<br />
Cape Town, has won the <strong>Daimler</strong>-<br />
Chrysler Award for South African<br />
Sculpture 2002.<br />
One of the jurists, Harald Szeeman, curator and director of the<br />
Department of Visual Arts, La Biennale di Venezia, Switzerland,<br />
said her work gave form “to the fragility of a multi-cultural<br />
society”.<br />
“Her protagonists - a gang of street children known as the Bom<br />
Boys - neither look at each other nor the viewer; they do not<br />
ask for acknowledgement and exist in a nowhere land where<br />
the difference between victim and perpetrator is blurred and<br />
immaterial.”<br />
The other nominees for the award were: Albert Munyai from<br />
Venda, Langa Magwa from KwaZulu Natal, Paul du Toit from Cape<br />
Town, Moses Seleku, Joachim Schonfeldt, Claudette Schreuders<br />
and Minette Vari from Gauteng.<br />
The Award is worth about R500 000 and consists of a cash prize<br />
of DM10 000, the international production of a glossy, full-colour<br />
31<br />
catalogue of works, an opportunity to study for three months in<br />
Germany or the United States and a series of solo exhibitions in<br />
Germany and South Africa during 2002.<br />
DCAG’s Chairman and initiator of the Award, Mr J¸rgen<br />
Schrempp, as part of celebrations commemorating South Africa’s<br />
National Day will present the award to Alexander at a ceremony<br />
on May 16, 2002, in Stuttgart.<br />
DCSA’s Management Board Member for Finance, Mr Rudi Borgenheimer,<br />
announced that in future the Award would be under<br />
the custodianship of <strong>Daimler</strong>Chrysler South Africa and broadened<br />
to be responsive to the specific needs, conditions, changes and<br />
potentials of the South African arts and culture sector.<br />
The Bom Boys which have made Jane Alexander an internationally recognised<br />
sculptor and helped her to win the <strong>Daimler</strong>Chrysler Award for South African<br />
Sculpture 2002.
Together in success<br />
Global Supplier<br />
An Extended Enterprise®- Magazine<br />
For Suppliers and Staff of<br />
<strong>Daimler</strong>Chrysler<br />
3 rd Quarter 2001, Issue No. 1<br />
South African Edition<br />
Publisher: <strong>Daimler</strong>Chrysler South Africa (Pty) Ltd<br />
South African Edition:<br />
Vuyelwa Vika, P. O. Box 671, East London, 5200,<br />
South Africa.<br />
Tel: +27 (43) 706 -9614, Fax: +27 (43) 706-2443<br />
vuyelwa.vika@daimlerchrysler. com<br />
Editor: Mike Chandler, River Publications<br />
Box 19332, Tecoma, 5214, South Africa.<br />
Tel: +27 (43) 743 -5575, Fax: +27 (43) 743-5110<br />
river@intekom. co. za<br />
Layout: Debra Grunewald: Art Director, River Publications<br />
Photo credits: Gary Horlor/ <strong>Daimler</strong>Chrysler<br />
Printing: Sisonke Printer<br />
Worldwide contacts:<br />
Germany:<br />
Responsible for Content: Claudia Dautermann,<br />
MEP/PCom, Hauspostcode X486, <strong>Daimler</strong>Chrysler,<br />
71059 Sindelfingen, Germany<br />
Tel: +49 (70 31) 90-8 87 04, Fax +49 (70 31) 90-4 51 06<br />
claudia. dautermann@daimlerchrysler. com<br />
U. S. A. :<br />
<strong>Daimler</strong>Chrysler Corporation,<br />
Jana Miesen,<br />
CIMS 484-06-10, Auburn Hills MI USA, 48326-2527<br />
Tel: +1 (248) 5 76-36 16, Fax +1 (248) 5 76-21 93<br />
jm358@daimlerchrysler. com<br />
Brazil:<br />
<strong>Daimler</strong>Chrysler do Brasil Ltda. ,<br />
Magdalena Thaler Cuevas, Av. Alfred Jurzykowski,<br />
562, Cep. 09680-900, Sao Bernardo do Campo – SP<br />
Tel: +55 (11) 41 73-62 94, Fax +55 (11) 41 73-84 00<br />
magdalena. t. cuevas@daimlerchrysler. com