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South Africa<br />

Issue No. 4/ 2001<br />

<strong>GlobalSupplier</strong><br />

An Extended Enterprise®-Magazine<br />

for <strong>Daimler</strong>Chrysler suppliers and associates<br />

More Than<br />

Just a Facelift<br />

A statement that applies to both the Actros MP II<br />

and its development process. For a report on model<br />

refinement full of surprises and new processes, be<br />

sure to see pages 4-5.


2<br />

Contents<br />

Cover Story<br />

e-Business<br />

Process<br />

Company<br />

News<br />

Business<br />

Project<br />

Awards<br />

News<br />

Global<br />

4 CV: Actros Model Refinment<br />

More than just a facelift<br />

6 Global e-Business Activities within GP&S<br />

Good Results<br />

10 GP&S:GPSIS/EBSC<br />

Suppliers Access Their Performance Data<br />

Through the Web<br />

13 New MEP Structure January 2002<br />

Chrysler Group honoured for best Minority<br />

Supplier Program<br />

14 Process for Supplier Warranty Reduction<br />

more Efficient<br />

South Africa<br />

16 e-Business supplier portal<br />

18 SMA Engineering opens new global plant<br />

High-quality pipes for the Mercedes-<br />

Benz C-class<br />

20 PPC workshop on customer supply chain<br />

21 Cost Planning teams visiting suppliers<br />

22 Empowering transport suppliers<br />

Black Economic Empowerment<br />

24 International Technology Award for<br />

Natural Fibre Project<br />

DCSA and DCAG wins prestigious<br />

worldwide award<br />

26 Suppliers win Jürgen Schrempp<br />

commendations<br />

27 DCSA wins President's award<br />

28 Tough year predicted for 2002<br />

Naamsa reports<br />

29 Spanish supplier to invest in EL<br />

30 Briefs<br />

0


Editorial<br />

Facing the New Year with Confidence<br />

1. 01. . . . . . . 2002 . . 2002<br />

As 2001 rapidly draws to a close, we<br />

find that even a brief look back at all<br />

that we have achieved together this year<br />

necessarily includes the effects of those<br />

terrible events on September 11. I’m sure<br />

that I speak for all of our employees<br />

and business partners when I say that<br />

the unspeakable brutality of this horrific<br />

attack has shocked us all to an extent<br />

exceeding even our worst fears.<br />

Many of our employees, suppliers and<br />

dealers have expressed their solidarity and<br />

generously offered their help. In support<br />

of their initiative and, at the same time,<br />

to demonstrate our own commitment to<br />

relieving the human suffering, <strong>Daimler</strong>-<br />

Chrysler has established a charitable relief<br />

fund to benefit the children of those who<br />

perished so cruelly on September 11. In<br />

particular, I would like to express<br />

my heartfelt gratitude to our suppliers,<br />

who have been especially forthcoming in<br />

their prompt response to our appeal for<br />

donations.<br />

To achieve the corporate goals set for the<br />

year now coming to an end, <strong>Daimler</strong>-<br />

Chrysler has continued to take consistent,<br />

proactive steps.<br />

In all areas and units of the Group,<br />

including, of course, a significant effort at<br />

Global Procurement and Supply, business<br />

processes are continually being optimised<br />

and streamlined on a global scale, with<br />

particular stress being placed on the everincreasing<br />

importance of e-Business. While<br />

doing so, we have had firm, energetic<br />

support from you, our supplier partners. I<br />

wish to express my sincere thanks for this<br />

action on our part. Despite all the abominations<br />

and adversities of recent months,<br />

we have, nevertheless, made significant<br />

progress in 2001 in setting up the world’s<br />

most effective supplier network.<br />

Although it is difficult to predict our<br />

performance in the coming year, the<br />

Group’s third quarter results do indicate<br />

that we are on the right path, also with<br />

regard to our restructuring at Chrysler. In<br />

2002, we shall move forward in the same<br />

consistent manner. You will find numerous<br />

examples of our activities in this latest<br />

issue of Global Supplier. In our lead story,<br />

you will find out many new and interesting<br />

facts about the current status of the<br />

model refinement for the Actros, the<br />

centrepiece of Mercedes-Benz Commercial<br />

Vehicle Division, which will be presented<br />

in the fall of next year at the IAA commercial-vehicle<br />

show. Working closely with<br />

supply partners, our engineers and stylists<br />

have turned some great ideas into trendsetting<br />

innovations. Go ahead and see<br />

3<br />

for yourself! Another example of our<br />

continuing improvements is the introduction<br />

of the External Balanced Scorecard,<br />

a tool which enables us to measure the<br />

performance of our supply partners in<br />

the critical areas of quality, systems<br />

costs, technology and supply in a clear,<br />

well-structured manner. Using it, supplier<br />

performance can be readily analysed and,<br />

if necessary, used as a basis for developing<br />

joint approaches for improvement. This<br />

system will permit even more open,<br />

balanced and thus far more effective communication<br />

with our supply partners. The<br />

establishment of a Singapore-based South<br />

Asian procurement office that is ready and<br />

willing to provide many forms of assistance<br />

and support, to our suppliers is another<br />

significant step in this direction. I urge<br />

our suppliers to take full advantage of this<br />

mutually beneficial opportunity.<br />

I wish all of you a pleasant, peaceful<br />

Christmas season and great success in<br />

the new year. In closing, I would like to<br />

once again remind you of our charitable<br />

endeavours and ask you to contribute to<br />

our newly established relief fund, whose<br />

account information is provided elsewhere<br />

in this issue.<br />

Gary C.Valade<br />

Executive Vice President,<br />

Global Procurement &Supply,<br />

<strong>Daimler</strong>Chrysler AG


4<br />

Global Cover Story<br />

Commercial Vehicles Actros Model Refinement<br />

More Than Just a Facelift<br />

About three years ago, the Commercial Vehicle division started a model<br />

refinement project for the Actros to update the truck series originally introduced<br />

in 1996. For the first time, this upgrade project has incorporated<br />

some new steps that have significantly revised the product development<br />

process and, at the same time, have had positive effects on the collaboration<br />

between <strong>Daimler</strong>Chrysler and its supply partners.<br />

At this point, we can let you in on<br />

some of what has already been accomplished:<br />

When the Actros MP II (“MP II”<br />

is the internal designation for the model<br />

refinement project) is finally presented to<br />

the public at next year’s IAA commercial-vehicle<br />

show in Hanover, those<br />

attending will see “an almost entirely<br />

new vehicle,” states Achim Hornung,<br />

head of Procurement Commercial Vehicles,<br />

Exterior, Area Support, referring to the<br />

vehicle’s multifaceted features which are<br />

as new as the implemented development<br />

process itself. “We applied this revamped<br />

process for the first time in the Actros<br />

refinement,” he reminisces. “The goal<br />

of the new approach was<br />

to involve our suppliers even earlier on<br />

in exercising their own responsibilities for<br />

component development.”<br />

A Far More Stringent Process. With the<br />

introduction of skeleton specifications,<br />

concept approvals and functional specifications<br />

during the design phase, the overall<br />

development process was tightened up<br />

considerably. “Sure, having to write a<br />

comprehensive document like a detailed<br />

functional spec can be very time-consuming,”<br />

Hornung concedes, “but in the long<br />

run it pays off in supporting product<br />

development.” As early as during the<br />

concept approval stage potential suppliers<br />

were already involved in contributing<br />

their competing ideas to the process.<br />

These proposals were then evaluated<br />

to determine which ones were most<br />

promising from both technological and<br />

economic standpoints. In addition to<br />

Procurement, above all Development, but<br />

also plant representatives from Logistics,<br />

Quality Assurance as well as from<br />

Production Planning and Cost Planning<br />

were involved in making these selections.<br />

After this phase, while being supported<br />

by <strong>Daimler</strong>Chrysler, the suppliers finally<br />

selected were expected to conduct “their<br />

own largely independent development<br />

work,” Hornung explains, adding that,<br />

“the extent to which we have consistently<br />

employed this approach in this model<br />

refinement project had never been<br />

attempted before.”<br />

Close Interdisciplinary Collaboration.<br />

In this process phase, the PIF (Permanent<br />

Interdisciplinary Function) team organization<br />

once again proved its worth. “It


was able to provide strong support for<br />

our partners’ development work because,<br />

in most cases, their representatives were<br />

actually sitting right at the table along<br />

with the members of the respective DC<br />

function team.” In addition, the integration<br />

of Customer Service and Sales into the<br />

overall project team promoted cross-functional<br />

collaboration and allowed greater<br />

consideration of market-related factors<br />

much earlier on in the development<br />

process than had ever been possible<br />

before. Extensive use of computer-supported<br />

testing produced great time savings<br />

in certain development steps, and, in fact,<br />

allowed some testing sequences and loops<br />

to be completely eliminated.<br />

Successful Shortening of Development<br />

Time. Applying the new methods and<br />

measures in the product development<br />

process resulted in, “substantial time<br />

savings in development time for the Actros<br />

MP II compared to previous projects,”<br />

Hornung reports. Beyond this, the introduction<br />

of a three-stage “try-out” phase starting<br />

in the middle of next year, followed<br />

by a prior, upstream “pre-try-out” phase<br />

(in which, as Hornung puts it, “series<br />

production processes will already be<br />

subjected to initial testing”) to be<br />

introduced by the end of the year, will<br />

allow even more time be cut out of the<br />

development schedule. It’s become quite<br />

clear just how many advantages there<br />

It’s almost all new: The MP<br />

II model refinement, strongly<br />

focused on the needs of the<br />

driver, has almost completely<br />

transformed the Actros cab<br />

interior (the photo shows the<br />

interior of the predecessor).<br />

Achim Hornung is optimistic: “The advantages<br />

of the new process and how<br />

it allows earlier integration of supply<br />

partners into development will definitely<br />

benefit the final product.”<br />

really are to the new, more stringent<br />

process and how well it allows earlier<br />

integration of supply partners into joint<br />

product development. “Some of our supply<br />

partners have already been involved in<br />

intensive development work for two to three<br />

years now. They were already there during<br />

the prototype phase and so are familiar<br />

with the whole process, which means that<br />

they know exactly where they stand.” These<br />

cooperative conditions give Hornung good<br />

reason to be optimistic: The best prerequisites<br />

have been created for the successful<br />

handling of a new series development,<br />

resulting in a quick switchover from the<br />

current Actros series right on into a<br />

relatively steep ramp-up phase of the new<br />

Actros MP II.<br />

An Almost Entirely<br />

New Actros<br />

The Actros MP II is full of surprises, ones that<br />

Hornung, quite understandably, can only hint<br />

at right now, not quite a year before the revised<br />

Actros is to be introduced. But he has revealed<br />

a few general things about it: the model refinement<br />

process has paid particular attention to<br />

the cab area, “which has undergone significant<br />

changes.” Aspects of living, sleeping and<br />

working were re-evaluated and put into proportion,<br />

while the interior and instrument layout<br />

were designed in an even more driver-friendly<br />

fashion. The vehicle exterior will have an improved<br />

appearance, better aerodynamics and<br />

will also offer some functional innovations.<br />

The powertrain section will now feature higherperformance<br />

engines coupled to a new rear<br />

axle and diagnostics facilities are undergoing<br />

considerable improvement. All Actros MP II<br />

refinements are being adapted and modified to<br />

reflect the specific requirements of the three<br />

product lines:<br />

long distance vehicles<br />

distribution vehicles<br />

construction industry vehicles,<br />

special vehicles.<br />

5


6<br />

Global e-Business<br />

Global e-Business Activities within GP&S<br />

Good Results<br />

Purchasing decisions establish long-term supplier relationships, directly<br />

determine product costs and have a significant impact on the level of quality<br />

and innovation of <strong>Daimler</strong>Chrysler products. <strong>Daimler</strong>Chrysler’s objective is<br />

to optimize the core tasks of purchasing using web-based technologies.<br />

In 2001, together with the purchasing divisions, e-Extended Enterprise as<br />

a global e-Business organisation within Global Procurement & Supply was<br />

able to successfully develop various e-Business tools.<br />

“We need the support and feedback from<br />

our suppliers in order to continually<br />

update and improve our e-Business tools<br />

and to install them successfully,” says<br />

Harold James Carleton, Director<br />

e-Extended Enterprise. “You cannot simply<br />

introduce e-Business systems from one day<br />

to the next. You have to have the courage<br />

to test new systems and to draw on the<br />

experiences of all parties involved in the<br />

process.” e-Business will change business<br />

processes considerably and expand communication<br />

and collaboration opportunities.<br />

Electronic exchange of documents with<br />

Supply Partners. The e-Business application<br />

eDocs has been in operation<br />

since September. Via the <strong>Daimler</strong>Chrysler<br />

supplier portal and the Internet, eDocs<br />

provides electronic purchase documents,<br />

* Materialeinkaufssystem =<br />

material procurement system<br />

namely inquiries, orders and sale<br />

agreements. Business partners can also<br />

send proposals and order or sales<br />

agreement confirmations via eDocs to the<br />

sales organisation. eDocs is fully integrated<br />

in the MES* procurement system, and<br />

will also display electronically internal<br />

procurement authorisations in the next<br />

realisation phase, thus facilitating a<br />

consistent workflow via the Internet and<br />

beyond corporate borders.<br />

With a volume of more than 500,000<br />

document shipments per year, the introduction<br />

of eDocs is expected to bring<br />

significant economic benefits. In addition<br />

to a substantial reduction in document<br />

flow-through times, a substantial decrease<br />

in administrative expenses is also<br />

expected.<br />

Initially, 11 pilot suppliers are working<br />

with eDocs in the first stage, which has just<br />

started. The functionality of eDocs will be<br />

further extended in the course of a further<br />

release next year. After that it will also<br />

be possible to send separate attachments<br />

(e.g. text specifications or drawings). It<br />

is planned that up to 20,000 business<br />

partners will be supplied through eDocs by<br />

the end of 2003. In a further development<br />

step, procurement documents are to be<br />

made available in an XML format; such<br />

documents may be directly transferred by<br />

the business partners to their order or<br />

materials management system.<br />

First global online bidding events a great<br />

success. In September, the purchasing<br />

organisations “Purchasing Services” and<br />

“Materials Purchasing for Passenger Cars”<br />

held the first global online bidding events.<br />

Within Purchasing Services, the demand<br />

for PCs and laptops from locations in


Germany, US, Brazil, and South Africa<br />

and the demand from the Mitsubishi<br />

Motor Corporation in Japan was jointly<br />

negotiated online. Using Covisint’s<br />

market place, well-known global computer<br />

manufacturers submitted bids from<br />

Europe and the US for a total of 16<br />

order packages. Particularly relevant for<br />

the success of the online bidding event<br />

was the excellent co-operation between the<br />

global procurement and IT departments<br />

as well as intensive communication with<br />

the suppliers during the planning and<br />

preparation phase. According to Ulf<br />

Nordmann, manager of<br />

purchasing for standard IT equipment, “the<br />

online bidding event (OBE) allowed us<br />

to negotiate transparently, efficiently, and<br />

highly competitively for the first time<br />

at such a complex level with regard to<br />

content and geographical location. Nevertheless,<br />

it was a challenge for our PIC<br />

team (Permanent International Commodity<br />

Team) and for the suppliers involved with<br />

regard to co-ordination, concentration, as<br />

well as commitment.”<br />

Materials Purchasing Passenger Cars<br />

negotiated engine components in an online<br />

bidding, together with colleagues from<br />

the purchasing locations for the brands<br />

Mercedes-Benz, Chrysler and Mitsubishi.<br />

Suppliers from three continents participated<br />

in the online bidding event.<br />

“Excellent proof for the international<br />

co-operation within Purchasing in our<br />

company”, says Pia Zimmermann,<br />

responsible for parts purchasing in<br />

Stuttgart and supervisor of the bidding<br />

event.<br />

Both Pia Zimmermann and Ulf Nordmann<br />

agree that preparing and co-ordinating<br />

this global event required much effort. In<br />

the end, the requirements of all parties<br />

involved must be taken into account.<br />

eShop und eDocs –<br />

two e-Business<br />

applications in GP&S.<br />

Even just coordinating the timing of this<br />

online bidding event so that partners<br />

from completely different time zones<br />

could participate simultaneously created a<br />

challenge. But the effort in the run-up<br />

to the event paid off. During normal<br />

purchasing negotiations, such a complex<br />

award process would have taken weeks<br />

because the individual production locations<br />

would have had to establish the general<br />

terms in individual negotiation talks with<br />

the suppliers. The online bidding events<br />

had results within just a few hours. Only<br />

through online bidding is it possible to<br />

reduce this process so substantially for<br />

suppliers bidding competitively and for<br />

the purchasing departments at <strong>Daimler</strong>-<br />

Chrysler. In both the above examples,<br />

online bidding proved effective not only as<br />

a purchasing tool, but also for bundling<br />

large purchasing volumes globally.<br />

Catalog Buying: Online Procurement.<br />

Office supplies, tools, IT components or<br />

machine spare parts – beginning next year,<br />

<strong>Daimler</strong>Chrysler employees will be able to<br />

order all of these via the Intranet. Following<br />

the positive experience that was the result<br />

of a catalog solution tested in Germany,<br />

the eShop system was developed this year<br />

and is fully integrated in the back-end<br />

systems. The electronic catalog in eShop<br />

has a comprehensive assortment of goods<br />

on offer from the non-production area,<br />

including detailed product descriptions and<br />

prices previously negotiated with <strong>Daimler</strong>-<br />

7<br />

Chrysler. The catalogs are prepared through<br />

Covisint on the basis of suppliers’ gross<br />

data and then transferred into the eShop<br />

catalog system. A defined group of users<br />

will be provided with access to eShop<br />

via the Intranet and from there they can<br />

send orders through Covisint directly to the<br />

supplier.<br />

eShop is the first global procurement<br />

solution to be implemented at <strong>Daimler</strong>-<br />

Chrysler. In the first quarter of the coming<br />

year, eShop will undergo a pilot phase in<br />

the German pilot plants of Sindelfingen and<br />

Wörth. The US plants, Chrysler Mack (II),<br />

Jefferson North Assembly Plant and CTC<br />

(Chrysler Technology Center) are going<br />

to test the catalog system beginning in<br />

December 2001.<br />

After the full completion of the launch,<br />

15,000 users will be able to procure several<br />

million items through eShop. (See also<br />

Global Supplier, Issue 02/2001, Page 8)<br />

Optimising Quality Processes through the<br />

Internet. The goal of the activities in the<br />

eQuality unit within procurement is to<br />

achieve web-based automation of all qualification<br />

and certification processes, from<br />

product development to series production<br />

and spare parts. To this end, e-Extended<br />

Enterprise is working closely with the<br />

internal quality departments in the<br />

company’s head offices and the production<br />

facilities. The web marketplace Powerway<br />

provides a new Advanced Quality Planning


8<br />

Mexico<br />

Global e-Business<br />

Web-EDI Catalog Buying BuyerChannel Presentation +<br />

Information exchange<br />

Global networking: e-Business<br />

tools contribute to continuously<br />

improved world-wide procurement<br />

and purchasing at GP&S.<br />

USA<br />

Brasil/<br />

Sao Bernardo<br />

do Campo<br />

Know-how-<br />

Transfer<br />

Spain/<br />

Vitoria<br />

Online Bidding<br />

Events<br />

(APQP) tool, which considerably<br />

accelerates the flow of information of<br />

quality-relevant data between <strong>Daimler</strong>-<br />

Chrysler and its business partners.<br />

It facilitates communication, supports<br />

process discipline and leads to strong<br />

program management benefits. In addition,<br />

it can serve as an early warning system<br />

for quality aspects and, thanks to timely<br />

exchange of information, can help avoid<br />

costly rework. Moreover, by using<br />

Powerway’s system, Internet-supported<br />

milestone controlling and parts approval<br />

is possible within the framework of<br />

web-based Supplier Quality Management.<br />

In the future Powerway will be provided<br />

as a standard tool for quality processes via<br />

Germany<br />

Austria/<br />

Graz<br />

South Africa/<br />

East London<br />

eChange-<br />

Management/<br />

Fast Car<br />

Supply<br />

Network<br />

Collaboration<br />

Singapore<br />

eEnabled<br />

Procurement<br />

System<br />

the automotive marketplace Covisint. At the<br />

US locations six pilot projects have already<br />

been successfully carried out together with<br />

system suppliers such as Magna, Lear and<br />

JCI and their supply partners. As a result<br />

of these positive experiences the parts<br />

approval will only take place via Powerway<br />

in the USA from model year 2004. (See also<br />

Global Supplier European/North American<br />

Issue, 03/2001, page 24)<br />

In Germany, the Quality Database.<br />

Q-Channel is designed to provide quality<br />

documents company-wide. These include<br />

certifications, process audits, or<br />

information concerning defective parts.<br />

Passenger vehicle and commercial vehicle


Japan<br />

data will be entered for this purpose. All<br />

participating divisions will be able to use<br />

the Q-channel to call up routinely updated<br />

information. Another idea in the works is<br />

to enable suppliers to set up certificates<br />

directly in the database using the <strong>Daimler</strong>-<br />

Chrysler supplier portal.<br />

e-Supply – Global Networking throughout<br />

the Entire Supply Chain. Communication<br />

along the supply chain is a key factor for<br />

the efficiency of the individual partners.<br />

Today, information regarding material<br />

requirements becomes obsolete as it flows<br />

down the chain, leading to inefficiencies<br />

that could be avoided. EDI (Electronic<br />

Data Interchange), introduced into the<br />

automotive industry 20 years ago, still only<br />

covers part of the supplier network, as<br />

suppliers resist high initial investment and<br />

system integration issues.<br />

In the future, such obstacles will be significantly<br />

reduced by a web-based system,<br />

which enables universally transparent communication.<br />

Using this system, suppliers of<br />

all tiers will be able to access information<br />

relevant to them immediately and with<br />

a better level of quality. The aim of the<br />

“Supply Network Collaboration” model is<br />

to improve communication and planning<br />

for both suppliers and <strong>Daimler</strong>Chrysler. In<br />

addition to sharing real-time requirements,<br />

the system creates exception-based alerts to<br />

detect supply issues early and avoid them,<br />

thereby reducing the need for high reserve<br />

inventories.<br />

This model will enable <strong>Daimler</strong>Chrysler<br />

and the supplier network to exchange<br />

detailed and above all up-to-date<br />

information on requirement changes,<br />

capacity and restrictions in a secure<br />

internet environment. The first pilots in<br />

Auburn Hills (USA) and in Vitoria (Spain)<br />

have already produced positive results.<br />

Vitoria Supply Chain. In Vitoria, <strong>Daimler</strong>-<br />

Chrysler together with 22 suppliers tested a<br />

tool from software supplier Manugistics in<br />

May and June this year. The system supported<br />

supply chains in Vitoria for ventilators,<br />

fuel tanks and seating systems. The direct<br />

delivery suppliers and the suppliers from<br />

the second and third stages are linked in<br />

a Europe-wide network. For the fuel tank<br />

system of a Vito, assembled in Vitoria, a<br />

supplier in Germany for example produces<br />

the valves and a company in the UK<br />

produces the quick-release couplings. Both<br />

are made into a fuel tank line in Madrid. In<br />

the Spanish Burgos, however, the fuel tank<br />

line is assembled together with the other<br />

parts to form the finished fuel tank system.<br />

All those involved in this supply chain have<br />

access to the latest planned figures via<br />

the web. In this way, information regarding<br />

changes reached all those involved quickly<br />

and at the same time and the suppliers<br />

were able to adjust as quickly as possible to<br />

the changes in the capacity situations.<br />

9<br />

Sterling Heights Supplier Chain. The same<br />

tool is currently operating at the Sterling<br />

Heights Assembly plant in the USA, with a<br />

total of 10 suppliers from tier 1 to tier 4,<br />

who provide the interior door panels and<br />

seating systems. The suppliers involved<br />

in the pilot supply chain are located all<br />

over the North American continent. For the<br />

assembly of the seating systems in the<br />

US state of Michigan, the headrests are<br />

provided by a company situated in Canada,<br />

while the covers are, in turn, manufactured<br />

in Mexico. Here too, weekly planning data<br />

were communicated to all supply partners<br />

simultaneously using the tool, thereby<br />

enabling synchronous planning.<br />

The basic functions tested in the pilot runs<br />

were viewed positively by those involved.<br />

At present, enhancements to the solution<br />

are being developed in conjunction with<br />

suppliers and validated in line with<br />

industry standards.


10<br />

Global Process<br />

During the past several months <strong>Daimler</strong>Chrysler has developed<br />

a process to measure supplier’s performance, the External<br />

Balanced Scorecard (EBSC). This process facilitates the<br />

Extended Enterprise principle of open and fair communication<br />

between <strong>Daimler</strong>Chrysler and suppliers. Now – starting in 2002<br />

– <strong>Daimler</strong>Chrysler’s tier one suppliers will begin to access their<br />

performance data through the web.<br />

The starting point for the global performance<br />

measurement process are the four strategic goals<br />

of <strong>Daimler</strong>Chrysler’s Supplier Program Extended<br />

Enterprise:<br />

Quality: Achieve perfect quality based on the<br />

expectations of the customers.<br />

Systems Costs: Optimize systems costs.<br />

Technology: Ensure technology and innovation.<br />

Supply: Provide fast reliable and consistent supply.<br />

GP&S GPSIS/EBSC<br />

Suppliers Access Their Performance<br />

Data Through the Web<br />

The EBSC translates these value drivers into a set of<br />

measurable criteria for products and services. “While<br />

the optimization of Systems Costs is one of the major<br />

goals, it is not the only one”, said Lori Stevens, <strong>Daimler</strong>-<br />

Chrysler Senior Manager for Global Procurement &<br />

Supply Measurement & Reporting and responsible for<br />

the global implementation. “We are working with our<br />

supply network to optimize and balance Systems Costs<br />

with Quality, Technology and Supply.”<br />

Data owners, such as Global Procurement & Supply,<br />

Engineering, Quality and Controlling at <strong>Daimler</strong>-<br />

Chrysler locations worldwide feed the relevant data<br />

for each supplier into <strong>Daimler</strong>Chrysler’s Global<br />

Procurement and Supply Information System (GPSIS).<br />

GPSIS stores performance data like delivery times,


failure parts per million or warranty costs for each<br />

supplier. It summarizes the results for the four value<br />

drivers and compares the actual status with the goals<br />

that <strong>Daimler</strong>Chrysler and suppliers have agreed upon.<br />

The results are rendered into a Balanced Scorecard.<br />

From this data a bubble chart format is created<br />

which shows the actual performance of a supplier.<br />

This data summary serves as a basis for continuuos<br />

improvement. <strong>Daimler</strong>Chrysler and suppliers can for<br />

example discuss trends in performance over time,<br />

diagnose areas for improvement or identify whether<br />

improvement in one area was achieved at the expense<br />

of another.<br />

In the future, first tier suppliers will be able to access<br />

their Balanced Scorecard through the web. The next<br />

two pages show an overview of when and how.<br />

Mercedes-Benz Passenger Cars and Commercial<br />

Vehicle Suppliers “Our central goal is to utilize the<br />

EBSC in order to optimize our strategic discussions<br />

with our suppliers”, said Eberhard Gloger, Senior<br />

Manager for strategy in the Procurement Mercedes Benz<br />

Passenger Cars / smart organization.<br />

To simplify this process, the organization has tested<br />

the system together with a variety of suppliers with<br />

different delivery volumes. The feedback of <strong>Daimler</strong>-<br />

Chrysler employees and suppliers is now used for<br />

further enhancements of process and systems.<br />

Before getting access to the EBSC, each supplier will<br />

be contacted for training classes.<br />

Together, representatives of <strong>Daimler</strong>Chrysler and the<br />

suppliers will define concrete goals at the beginning<br />

of each year. They serve as a basis for the strategic<br />

discussion during the year.<br />

For more information please contact:<br />

Eberhard Gloger, Phone: +49-7031-90-88633<br />

eberhard.gloger@daimlerchrysler.com<br />

�<br />

Quality + Technology<br />

Systems Costs + Supply<br />

�<br />

The bubble chart tells the<br />

story: Transparent information<br />

on supplier performance<br />

is available at a glance.<br />

Fulfillment<br />

Quality<br />

Non-Production Material Suppliers,<br />

Mercedes-Benz “This instrument is a big step in the<br />

cooperation between purchasing, supplier management<br />

and suppliers and will therefore open new vistas in<br />

the automotive industry”, said Ingo Kaufmann, Project<br />

Manager EBSC in Purchasing Services. All non-production<br />

material suppliers currently involved in the EBSC<br />

process are asserting their commitment by signing their<br />

EBSC – together with the responsible <strong>Daimler</strong>Chrysler<br />

buyer. The EBSC joins together a circle of responsibility,<br />

in which <strong>Daimler</strong>Chrysler takes over the role of a coach.<br />

The initial point of this circle is the internal <strong>Daimler</strong>-<br />

Chrysler customer, such as a project leader or member<br />

of the planning department. This customer evaluates<br />

the performance of a supplier at the completion of a<br />

project. The responsible buyer uses the results of the<br />

evaluation to develop the supplier’s EBSC. Both the<br />

internal customer and the buyer can then evaluate the<br />

supplier’s performance and ability to achieve fulfillment<br />

rates on new projects.<br />

�<br />

100<br />

Systems<br />

Costs<br />

Technology<br />

11<br />

Supply


12<br />

All suppliers have direct online<br />

access to their performance figures.<br />

Global Process<br />

Ingo Kaufmann: “All parties involved see the EBSC<br />

as an instrument to intensify communication and to<br />

develop a partnership based on clear goals.”<br />

For more information please contact:<br />

Ingo Kaufmann, Phone: +49-711-17-59430<br />

ingo.kaufmann@daimlerchrysler.com<br />

Production Material Suppliers Chrysler Group:<br />

Chrysler Group Production Material Suppliers will have<br />

access to view their performance measurements during<br />

the first quarter, 2002. All suppliers will be notified<br />

when online training materials are available.<br />

Following training, suppliers will be able to access<br />

their External Balanced Scorecard (EBSC) and the<br />

associated Sourcing Martix (Bubble Chart) through the<br />

Extended Enterprise Network (EEN). Each supplier<br />

must have a <strong>Daimler</strong>Chrysler supplier identification<br />

number (S-ID) to access information through the EEN.<br />

Denise Bondy, Senior Manager NAO Executive Staff<br />

and Supplier Support, is responsible for the roll-out<br />

within the Chrysler Group: “Our recommendation<br />

is that performance data be shared and discussed<br />

among the <strong>Daimler</strong>Chrysler buyer, quality and delivery<br />

specialists, internal customers and the supplier.<br />

Regular feedback sessions between our internal and<br />

external partners are highly encouraged.”<br />

GP&S GPSIS/EBSC<br />

Non-Production Material Suppliers Chrysler<br />

Group: Like other <strong>Daimler</strong>Chrysler purchasing organizations,<br />

Auburn Hills Non-Production Procurement will<br />

be using the EBSC process to evaluate its supplier<br />

performance in the future. Starting in January the<br />

buyers will be reviewing expected performance and<br />

setting balanced scorecard targets for the key NPM<br />

suppliers (approx. 600). The primary data input for the<br />

NPM EBSC will be coming from internal user customers<br />

that will be asked to evaluate supplier performance<br />

through a new twelve question web-based electronic<br />

supplier evaluation survey. Along with this customer<br />

input will be performance measures on Material<br />

Cost Management (MCM) and Diversity Supplier<br />

Development.<br />

For now, background information and status regarding<br />

web access is available on the web at<br />

extranet.daimlerchrysler.com.<br />

For more information please contact:<br />

Denise Bondy, Phone: +01-248-576-2742<br />

DMB17@daimlerchrysler.com


New MEP Structure<br />

January 2002<br />

MEP/1<br />

Powertrain,<br />

Alliance<br />

Ola Källenius<br />

MEP/2<br />

Electrics/<br />

Electronics<br />

Harald Brunini<br />

Global Company<br />

MEP/3<br />

Interior<br />

Christoph Seyfarth<br />

In January 2002, there will be a reorganization<br />

of the purchasing areas in Materials<br />

Purchasing Passenger Cars Division<br />

Mercedes-Benz/smart (MEP). Electrics/<br />

Electronics and Chassis, up to now under<br />

common management, will be separated<br />

into two independently managed areas.<br />

The creation of a new management<br />

area solely responsible for electrics and<br />

electronics is a necessary response to the<br />

dynamics and flexibility inherent in the<br />

electronics and automotive industries.<br />

Dividing MEP into five operative purchasing<br />

MEP/4<br />

Exterior<br />

Robert Schott<br />

Chrysler Group honored<br />

for best Minority Supplier<br />

Program<br />

MEP<br />

Johannes<br />

Rudnitzki<br />

MEP/5<br />

Chassis<br />

Frank Deiss<br />

For the second year in a row, The Michigan Minority<br />

Business Development Council (MMBDC) recognized<br />

<strong>Daimler</strong>Chrysler as having the best minority supplier<br />

program in the state of Michigan. The MMBDC also<br />

presented the President’s Recognition Award and the<br />

best advocate in Michigan to Jethro Joseph, Senior<br />

Manager of Diversity Supplier Development (DSD),<br />

and Robin Hammer, DSD, respectively.<br />

These honors were bestowed on the Chrysler Group’s<br />

MEP-Organisation<br />

MEP/S<br />

Strategy/<br />

Controlling<br />

Dr. Gerd<br />

Scheich<br />

areas will enable it to more successfully<br />

apply the philosophy of ’one face to the<br />

supplier’ through an improved key-account<br />

purchasing system. This new approach will<br />

better reflect the cooperative spirit of the<br />

Extended Enterprise® program.<br />

MCC/smart<br />

Reiner Genes<br />

Procurement & Supply for creating a world-class<br />

mentoring program, a tier-2 program, and other<br />

initiatives that focus on achieving a supply base<br />

reflective of the customer base.<br />

MBUSI<br />

Joachim<br />

Tosstorff<br />

13


14<br />

Global News<br />

Process for Supplier Warranty<br />

Reduction more Efficient<br />

Chrysler’s warranty system has been<br />

modified to create a more efficient warranty<br />

process for fasteners.<br />

Previously, dealers could only designate<br />

entire components as the problem, which<br />

caused suppliers to perform detailed<br />

analysis of an entire component, when in<br />

reality a fastener was determined as the<br />

root cause. This year, the process has<br />

changed.<br />

The Supplier Warranty Reduction Team<br />

of the Chrysler Group has created a<br />

coding system that enables dealers to more<br />

accurately pinpoint the causes of problems<br />

within components, such as fasteners.<br />

Chrysler’s Supplier Warranty Team proved<br />

that fasteners did, at times, play a role in<br />

what was believed to be the failure of some<br />

warranted components. This new system<br />

also allows dealers to directly transmit<br />

detailed reports about the parts of a<br />

component to the effected Chrysler<br />

purchasing departments and suppliers.<br />

Renee Stirrett, Chrysler Supplier Warranty<br />

Reduction Team: “This warranty system will<br />

increase efficiency and improve the effectiveness<br />

of warranty claims.”<br />

For more information on Supplier<br />

Warranty contact<br />

Renee Stirrett<br />

Phone +01-248-451-5614<br />

rss19@daimlerchrysler.com


The Environment Wins with Innovative Ideas from<br />

<strong>Daimler</strong>Chrysler Employees and Suppliers<br />

By saving more than $100 million,<br />

eliminating more than 60 million pounds<br />

of waste and reducing emissions, <strong>Daimler</strong>-<br />

Chrysler employees are demonstrating that<br />

environmental responsibility makes good<br />

business sense. These cost savings and<br />

benefits are quantified by 10 employee<br />

teams who were honored by <strong>Daimler</strong>Chrysler<br />

with this year’s Environmental<br />

Leadership Awards (ELA). The ELA is an<br />

annual competition sponsored by <strong>Daimler</strong>-<br />

Chrysler for its employees and supplier<br />

partners. The 10 finalists were chosen from<br />

108 entries representing eight countries<br />

around the world. The awards recognize<br />

and reward employees and suppliers for<br />

innovative ideas that achieve one of<br />

the fundamental corporate objectives of<br />

<strong>Daimler</strong>Chrysler – environmental responsibility.<br />

Karmann builds Crossfire<br />

Following are short descriptions of the five<br />

winning entrants:<br />

The Chrysler Group worked with<br />

1<br />

Gage Products and Valvoline to<br />

develop a process to redistill and then<br />

use recycled engine coolant at its 11 U.S.<br />

and Canadian assembly plants.<br />

In Sindelfingen, Germany, employees<br />

2<br />

and the Council for Scientific and<br />

Industrial Research (a South African<br />

research council) developed a process to<br />

use sisal fibers locally found in South<br />

Africa to produce the fiber-reinforced rear<br />

shelves for the Mercedes C-Class built in<br />

South Africa.<br />

Over an eight year period of time,<br />

3<br />

the Chrysler Group, PPG Industries<br />

and BASF Coatings Division made<br />

significant changes to paint materials<br />

and processes. These changes reduced<br />

the emissions of hazardous air pollutants,<br />

volatile organic compounds, toxic release<br />

inventory substances and hazardous waste.<br />

4<br />

15<br />

The Chrysler Group created a solvent<br />

management partnership along with<br />

its supply partners to create a<br />

group-wide process to manage solvents and<br />

cleaners in the paint shops of all 11 U.S.<br />

and Canadian assembly plants.<br />

5<br />

In partnership with suppliers, the<br />

World Bank and the United Nations<br />

Development Programs/Global<br />

Environment Facility, <strong>Daimler</strong>Chrysler<br />

developed a clean air initiative in Brazil.<br />

This project involved two initiatives, the<br />

first being fuel cell buses for urban<br />

transportation in Latin American cities.<br />

The second was a program that focused<br />

on reversing the deterioration of<br />

urban air quality resulting from rapid<br />

urbanization, increased vehicle transportation<br />

and industrial production.<br />

<strong>Daimler</strong>Chrysler will produce the Chrysler<br />

Crossfire in Osnabrück together with<br />

Karmann GmbH. Only 18 months after the<br />

production decision, the company plans<br />

to introduce the vehicle to the market<br />

as early as 2003. The Crossfire was well<br />

received at the Detroit Auto Show and<br />

has been named the best concept study<br />

at various auto shows. Karmann, which<br />

can look back on 100 years of production<br />

experience, has been a long-term partner<br />

of <strong>Daimler</strong>Chrysler and is currently<br />

producing the Mercedes-Benz CLK Cabrio<br />

as well as the CLK Coupé.


16<br />

South Africa Business<br />

e-Business<br />

supplier portal<br />

One of the most significant steps<br />

in DCSA’s Procurement environment<br />

in 2002 will be the launch of<br />

a Supplier Portal on the Internet.<br />

Henry Freudenberger of IT Systems<br />

and Processes in Business<br />

Excellence, outlines what will<br />

happen.<br />

The portal will be a milestone within<br />

the Extended Enterprise Strategy, which<br />

will strengthen the relationship between<br />

supplier partners and DCSA. As DCSA<br />

puts great emphasis on e-Business and its<br />

supplier relations, the supplier portal is a<br />

development born out of that commitment.<br />

“From the company’s point of view<br />

the most essential goals concerning the<br />

Supplier Portal are first to offer a central<br />

point of entry to our current and potential<br />

suppliers and accordingly have one face to<br />

suppliers,” says Freudenberger.<br />

Completely aligned with Global<br />

Procurement & Supply, the Supplier Portal<br />

will provide general and specific key<br />

information.<br />

Numerous processes and actions based on<br />

SAP will take place on the Portal. On the<br />

one hand, suppliers will be able to access<br />

the required information and on the other<br />

hand, actual interactive workflows of the<br />

Procurement environment will be available<br />

online.<br />

Information and Interaction. Some of the<br />

Supplier Portal features are as follows:<br />

� Procurement documents, e.g. letter of<br />

intent, quality and purchasing agreements;<br />

� Catalogue Buying (Non Production<br />

Purchasing & Services);<br />

� External Balance Scorecard results;<br />

� DBL and DIN norms;


� Web-enabled industrialization process<br />

including engineering changes;<br />

� Warranty claim issues;<br />

� Standard timelines for projects and<br />

actions;<br />

� Supplier Application;<br />

� Supplier self-service (update own data);<br />

� News and events, e.g. BEE and OEM<br />

activities; and<br />

� Downloadable technical drawings.<br />

The benefits. The participation of South<br />

Africa’s most effective supplier network<br />

and especially the launch of the Supplier<br />

Portal will provide great benefits.<br />

It will allow easy access to all the required<br />

information in real-time and will also<br />

provide paperless online procedures and<br />

paperless documentation.<br />

“Also the communication between DCSA<br />

and the suppliers will be faster, more<br />

Business<br />

transparent and therefore closer.<br />

All processes that will take place on the<br />

Supplier Portal were re-engineered and<br />

put on SAP. This will lead to a more<br />

streamlined, faster and in the end a more<br />

efficient industrialization workflow,” says<br />

Freudenberger.<br />

In addition, he points out the synergy<br />

between SAP-based processes and their<br />

utilisation on the Supplier Portal will be<br />

advantageous for the suppliers and DCSA.<br />

“The Portal and the Processes behind it<br />

will reduce overheads and in the long run<br />

provide significant cost savings,” he says.<br />

The Project “Supplier Portal”. The most<br />

efficient way to run such a complex project<br />

was to create a cross-functional project<br />

team.<br />

This team comprises specialists from<br />

Purchasing, Engineering, Logistics and<br />

17<br />

Quality Assurance and is managed by<br />

Procurement & Export.<br />

Other functional areas within DCSA and<br />

our supplier partners will be involved in<br />

the Supplier Portal project.<br />

At this point the participating crossfunctional<br />

teams identify their specific<br />

requirements and create detailed process<br />

documentations concerning hard- and<br />

software and will start programming the<br />

Supplier Portal and its applications in the<br />

first quarter of 2002.<br />

After several quality gates testing, DCSA<br />

expects the Supplier Portal to go live in<br />

August 2002.<br />

More information on the Supplier Portal<br />

will be available in the next edition of<br />

Global Supplier.<br />

Henry Freudenberger


18<br />

South Africa Business<br />

SMA Engineering opens EL plant<br />

Pure piping<br />

AIRCONDITIONING and heating pipe manufacturers, SMA Engineering, have just<br />

opened a new plant in East London to supply their high-quality pipes for the<br />

Mercedes-Benz C-class, and scooped an additional bonus by winning an order for<br />

pipes for the new Mercedes-Benz E-class.<br />

SMA’s Managing Director, Walter Schick, said<br />

the company’s Backnang plant in Baden-Wurttemberg<br />

near Stuttgart supplied air-conditioning<br />

and heating pipes to Mercedes-Benz in Germany.<br />

When <strong>Daimler</strong>Chrysler decided to manufacture<br />

the W203 in South Africa, SMA was invited to<br />

South Africa to see if they could establish a plant<br />

in East London.<br />

The initial investment of R15,4-million to<br />

renovate an existing building, buy new<br />

equipment and train staff increased to<br />

R27-million in October 2000 when the company<br />

decided to build a custom-built plant. Of that<br />

amount, R12-million was spent on the site and<br />

the building, and R15-million on equipment.<br />

“I am pleased to announce that today we have<br />

received new orders to supply the new W211<br />

E-class which we will be exporting from this<br />

plant,” he said.<br />

Indus investment. An international listed<br />

company, Indus, which bought a majority shareholding<br />

in SMA Automotive in Backnang last<br />

year, fully supported the partnership with<br />

<strong>Daimler</strong>Chrysler as well as the need to locate the<br />

plant in East London.<br />

Dr Winfried Kill, Chief Executive of Indus<br />

Holding AG, said he was deeply impressed with<br />

what had been achieved since January when the<br />

establishment of the plant was first discussed.<br />

“It is unbelievable what has been established in<br />

such a short period,” he said.<br />

Indus, based near Cologne, has an investment<br />

policy to buy majority shares of small and<br />

medium companies that produce capital goods.<br />

“At present we have majority shares in 35<br />

companies, each one operating in a specialist<br />

field without any connection between them.<br />

Each maintains its own independence and<br />

flexibility”, said Dr Kill.<br />

“In 2001 we expect Indus Holding to turnover<br />

DM1,26-billion. The companies in our portfolio<br />

have 4 000 employees and in the last five years<br />

we have had an average compounded growth rate<br />

of 20%.”<br />

Highest quality. SMA has earned the highest<br />

quality standard available for the automobile<br />

industry - the new ISO/TS 16949, which brings<br />

together the standards of the European VDA6<br />

system and the American Quality Standards<br />

system.<br />

Senior President: Audit of the German-based<br />

certifying authority, International Cert, Armin<br />

Obstbaum, said the certification was positive<br />

proof that South Africa could be a base for auto<br />

suppliers capable and competitive enough to be<br />

global players.<br />

“This is the result of good organisation and<br />

teamwork within the organisation at all levels,”<br />

Obstbaum said.<br />

He praised SMA’s General Manager, Stephen van


Guests at the opening of the<br />

new SMA Engineering plant in East<br />

London are shown around by the<br />

General Manager, Stephen van<br />

Niekerk.<br />

Niekerk, for proving to be an<br />

excellent coach.<br />

“Continuous improvement<br />

processes, a modern<br />

environment and way of<br />

thinking were important<br />

aspects that have been taken<br />

into account.”<br />

Example of Extended<br />

Enterprise. DCSA’s Manager<br />

for Non-Production Purchasing<br />

and Services, Jos van Dyk, said<br />

the announcement by <strong>Daimler</strong>-<br />

Chrysler that the Mercedes-<br />

Benz W203 C-class would be<br />

manufactured in East London<br />

for world markets was met<br />

with some doubts among major<br />

component manufacturers in<br />

Europe.<br />

“In this context, it was a<br />

surprise to receive a phone<br />

call from Mr Schick, clearly<br />

committed to supporting our<br />

programme.<br />

“He scheduled a short visit<br />

to find out for himself. At<br />

that stage he wasn’t sure if<br />

he should engage in a joint<br />

venture with another company<br />

or extend his German factory to<br />

Business<br />

East London,” Van Dyk said.<br />

Buying a house in a different<br />

country is not easy - starting<br />

a new factory on a different<br />

continent “is a different story”,<br />

is how he put it.<br />

Van Dyk took Schick on a<br />

tour of East London and Port<br />

Elizabeth, and a week later,<br />

Schick called saying he had<br />

bought premises, and was<br />

converting them into an SMA<br />

factory.<br />

The plant was started in<br />

February 2000 with seven<br />

employees to supply the W203<br />

line.<br />

“Today he has a staff<br />

complement of 90. Not only<br />

has the staff grown, but the<br />

factory has been extended from<br />

a small beginning to this new<br />

3000 square metres state of<br />

the art factory, which achieved<br />

the ISO 9001 certification in<br />

August. All manufacturing is<br />

done to <strong>Daimler</strong>Chrysler and<br />

international standards,” said<br />

Van Dyk.<br />

He added that SMA had shown<br />

itself to be committed,<br />

innovative and globally<br />

19<br />

competitive.<br />

“DCSA is proud to be<br />

associated with SMA and our<br />

partnership is a leading<br />

example of our Extended<br />

Enterprise philosophy. With the<br />

basics now in place, we see<br />

unlimited potential for SMA<br />

to market themselves to other<br />

Original Equipment Manufacturers<br />

in SA. DCSA will give its<br />

support whenever possible in<br />

the marketing process via the<br />

automotive cluster,” he said.<br />

SMA’s Managing Director,<br />

Walter Schick.


20<br />

South Africa Business<br />

PPC workshop<br />

on customer<br />

supply chain<br />

Customer supply chain optimisation. Another major step for DCSA to become<br />

more competitive in the world market has been taken with plans to meet sales<br />

demand by reducing leadtime on the W203 from three to two months.<br />

Manager of Production Planning<br />

and Control (PPC) in the Logistics<br />

Division, Otto Wulff, said a target<br />

date of September 2003 has been set<br />

for implementation.<br />

“As a South African company we have<br />

to become more flexible to compete<br />

in the world market,” Wulff said.<br />

He said the reduced leadtime would<br />

mean the quality of orders received<br />

from customers would be far higher,<br />

and it would mean the company<br />

would gain the ability to react to<br />

changes in the market far quicker<br />

which would result in an overall<br />

reduction in finished job inventories.<br />

Sketching the background, Wulff<br />

said that when DCSA received the<br />

go-ahead to produce the right-hand<br />

drive W203, the company had<br />

defined a leadtime of three months<br />

between receipt of the order from<br />

sales in Germany and signing the<br />

unit out of final inspection.<br />

Excessive leadtime. “At the time they<br />

were not happy with the long period<br />

and we therefore started working on<br />

a project to effectively reduce the<br />

leadtime by one month.<br />

“If we look at the current situation,<br />

the German plants have a one<br />

month leadtime and we have three<br />

months, and it was felt that this was<br />

excessive.<br />

“They said the maximum transport<br />

time for material between Germany<br />

and South Africa is three weeks and<br />

one could assume another week for<br />

packing. They argued the leadtime<br />

should not be longer than two<br />

months,” Wulff said.<br />

The outcome was a three day<br />

workshop at the East London plant in<br />

November to resolve the differences.<br />

Participants comprised a core task<br />

team from Germany and South<br />

Africa.<br />

“Having gone through the workshop<br />

we believe it is possible to meet sales<br />

demand for a reduction in leadtime<br />

and we have set a target date of<br />

September 2003 to institute it,” Wulff<br />

said.<br />

Greater flexibility.<br />

The main benefits of a shortened<br />

leadtime are:<br />

* higher flexibility in programme<br />

planning;<br />

* uniform sales processes;<br />

* easier introduction of new model<br />

years;<br />

* being prepared for order shortages<br />

Otto Wulff … becoming more flexible.<br />

during the course of the life cycle;<br />

and<br />

* improved value of the right<br />

hand drive model in the markets<br />

in terms of customer value,<br />

competitive advantage and more<br />

uniform leadtimes.<br />

The current sales-to-plant leadtime<br />

caused several problems for the<br />

markets, including:<br />

* customers waiting at least five<br />

months for custom-built cars;<br />

* unacceptable leadtime differences<br />

to other models;<br />

* competitors had shorter leadtimes;<br />

* model year features were usually<br />

ordered with a delay because<br />

customers tended to buy only “what<br />

they see”; and<br />

* sales could not respond to<br />

short-term changes in market<br />

demand.


Business<br />

Simon<br />

Egeler<br />

Guideman<br />

Mbinyashe<br />

Cost Planning teams<br />

visiting suppliers<br />

Several major suppliers have been<br />

visited and 17 continuous<br />

improvement workshops have been<br />

hosted by the Cost Planning<br />

Specialists from Business<br />

Excellence Department within the<br />

Procurement and Export Division of<br />

DCSA in East London.<br />

Cost planning specialists in the<br />

cross-functional Business Excellence<br />

Department, Henrik Fricke and Simon<br />

Egeler, as well as supplier management<br />

specialist Guideman Mbinyashe,<br />

outlined the programme which is<br />

geared to focus on cost drivers and<br />

reducing costs by optimising processes.<br />

Thirteen workshops, which usually last<br />

between two to five days, have been<br />

held with W203 suppliers Venture, JCI,<br />

Behr Climate Control and R.G. Brose<br />

among others as well as with Colt<br />

suppliers like August Laepple.<br />

“We are trying to identify the areas<br />

for improvement together with our<br />

suppliers,” Fricke said.<br />

Egeler said the idea was to implement<br />

open-book cost calculations based on<br />

the DCAG methodology so that SA<br />

becomes globally aligned. This will<br />

enable an easy interface with the<br />

German cost planning division. The<br />

goal is to achieve a common understanding<br />

and get more people to have a<br />

general idea of the whole process.<br />

“The message to suppliers is that<br />

the success of the cost planning<br />

objectives will be determined by the<br />

level of co-operation we get from them,”<br />

Mbinyashe said.<br />

The challenge ahead is to reduce<br />

the continuously increasing cost gap<br />

between DCAG and DCSA.<br />

“The rand is a concern and that means<br />

we have to localise more and suppliers<br />

will need to implement more product<br />

diversification. We have lower volumes<br />

compared to Europe and Japan, with a<br />

higher inflation rate. In addition to this<br />

is the task of aligning some suppliers'<br />

mindset with DCSA. They talk about<br />

prices and we talk about costs,” Fricke<br />

said.<br />

Finding a win-win solution. The main<br />

challenge and means of addressing<br />

these problems is through open book<br />

cost calculation trying to get transparency<br />

in order to compare SA/German<br />

benchmark costs and to see where<br />

areas of improvement can be made.<br />

Egeler said the workshops focus on<br />

open book calculations, a common<br />

calculation base and bottom-up calculations<br />

to set up a target price as well<br />

as looking at the production line and<br />

making action plans.<br />

He said the common calculation base<br />

helps in Vendor Price Negotiations<br />

(VPN) as the detailed breakdown<br />

enables proper negotiations to take<br />

place.<br />

“We also train DCSA buyers in our<br />

calculation methods and have created<br />

a training manual for them to assist<br />

suppliers in terms of costing,” Egeler<br />

Henrik<br />

Fricke<br />

21<br />

said.<br />

Fricke said this was in order to have<br />

a common base and to ensure likewise<br />

that full understanding is achieved.<br />

Their main task is to provide support<br />

services to the buyers.<br />

He further said that DCSA gets support<br />

from the German cost planning division<br />

as they are the Part experts.<br />

Mbinyashe said they are currently busy<br />

collecting information on general cost<br />

drivers from suppliers.<br />

“We need to obtain detailed information<br />

from suppliers. Getting the information<br />

in advance helps when preparing for<br />

VPNs. This information is highly confidential<br />

and will only be used by cost<br />

planners.” Mbinyashe emphasized.<br />

Egeler said the exercise was not about<br />

cutting profit, but rather helping the<br />

suppliers and in the process achieve a<br />

win-win situation.<br />

“We assist the suppliers in identifying<br />

the deficiencies and in how to save<br />

costs in their own plants and this<br />

enables them to achieve high levels<br />

of competitiveness more especially if<br />

they want to become global suppliers,”<br />

Egeler said.<br />

Fricke said their role is to help and<br />

recommend solutions, and suppliers<br />

should try to see this assistance as an<br />

opportunity rather than a threat.<br />

Ten suppliers will be visited in 2002.


22<br />

South Africa Project<br />

Divisional Manager for Mercedes-Benz Commercial Vehicles, Dr Jan<br />

Lourens (left) congratulates Charles Madondo on becoming the proud<br />

owner-driver of a new Actros-driven autocarrier rig, with Motor Vehicle<br />

Carrier (MVC) directors Liam Hickey and Andy Kamffer.<br />

A key part of rebuilding South<br />

Africa’s post-apartheid economy<br />

has been to economically empower<br />

South Africans who were<br />

prevented by apartheid laws from<br />

setting up economically viable and<br />

competitive businesses in the past.<br />

Recently, <strong>Daimler</strong>Chrysler South Africa<br />

became a partner in an unusual<br />

empowerment project in vehicle transportation.<br />

The project involved handing over<br />

ownership of 11 new motor vehicle<br />

carriers, worth about R1,4-million each, to<br />

their drivers, who all come from previously<br />

disadvantaged backgrounds.<br />

The project combined the resources of<br />

<strong>Daimler</strong>Chrysler Services, DCSA’s Mercedes-Benz<br />

Commercial Vehicle Division,<br />

McCarthy Truck Centre, a transport<br />

management company, Motor Vehicle<br />

Carriers (MVC), Auto Carriers, who<br />

transport most of DCSA’s vehicles, and<br />

French trailer manufacturer, Lohr.<br />

The 11 carriers consisted of Mercedes-Benz<br />

Actros 2535 L 6x2 trucks pulling<br />

customised Lohr auto-carry trailers.<br />

The R15-million deal is a significant Black<br />

Economic Empowerment (BEE) project that<br />

will see the drivers starting their own<br />

viable businesses, with the potential<br />

for growth. Infact, for two of them,<br />

Stephen Jones and Charles Madondo, their<br />

businesses are showing signs of growth<br />

already -- they were taking delivery of their<br />

second vehicles.<br />

Empowering<br />

Transport<br />

Suppliers<br />

Real empowerment. BEE is an integral<br />

part of <strong>Daimler</strong>Chrysler’s supplier<br />

development strategy in South Africa, and<br />

the policy recognises and regards the<br />

previously disadvantaged black business<br />

sector as partners in economic prosperity.<br />

DCSA’s policy further states that the BEE<br />

of its suppliers will give opportunities<br />

to the entrepreneurial talent that exists<br />

in the disadvantaged communities, which<br />

will result in the equitable redistribution of<br />

business opportunities.<br />

It is the same values that have driven Auto<br />

Carrier Transport to embrace BEE.<br />

Managing Director of Auto Carriers, David<br />

Taylor, wants to put right the wrongs of the<br />

past, but also believes strongly that that<br />

empowerment projects must add real value<br />

by improving efficiencies and increasing<br />

knowledge and skills.<br />

“Simply adding a couple of black directors<br />

to a company’s board, or giving a company<br />

an African-sounding name, does not add<br />

up to real empowerment”, says Taylor,<br />

quickly adding that some genuine BEE<br />

schemes have failed because they had<br />

not been managed properly or adequately<br />

financed.<br />

Taylor said Auto Carriers decided some<br />

years ago to subcontract vehicles in its<br />

transport fleet to entrepreneurs to boost<br />

black empowerment and the new rigs will<br />

more than double the number of owner<br />

drivers in their fleet, to account for about<br />

10% of the company’s turnover.<br />

“We want these entrepreneurs to become<br />

business people in their own right and<br />

build capital. For this reason, we will<br />

increase the percentage rate of owner-drivers<br />

in the future,” he said.<br />

The owner-drivers will be subcontracted to<br />

transport vehicles by Auto Carriers.<br />

Getting the right people. A project like<br />

this can only be effective if people with<br />

the right qualities have been recruited, particularly<br />

if the business involves driving<br />

a R1,4-million rig carrying a load worth<br />

double that amount over difficult roads and<br />

long distances. Drivers also have to know<br />

how to load and unload their valuable<br />

cargoes properly without the smallest<br />

scratch.<br />

This was where MVC became involved.<br />

MVC owner, Liam Hickey, had been the<br />

transport manager for a major oil company<br />

and knew the industry very well. He<br />

also recognised the importance of good<br />

recruitment and training if BEE in<br />

transport was to be realised. Together with<br />

Andy Kamffer, he founded MVC, which<br />

specialises in owner-driver management,<br />

as well as the selection and training of<br />

prospective owner-drivers.<br />

“Liam provides the support needed to<br />

run the business well,” Taylor explains.<br />

“Although the owner-drivers start off as a<br />

small business, but as they grow bigger<br />

over time, they have to add value to our<br />

business as well. They must also be given<br />

the chance to perform and be rewarded.”<br />

Auto Carriers guarantees a minimum<br />

distance for the owner-drivers to cover


their fixed costs, and to share benefits if<br />

they excel.”<br />

Making the deal work. DCSA’s Commercial<br />

Vehicle Division handled the logistics to get<br />

the vehicles built, approved, shipped and<br />

prepared for final delivery, while <strong>Daimler</strong>-<br />

Chrysler Services arranged the finance for<br />

the owner-drivers to buy the rigs.<br />

Final preparation was handled by<br />

McCarthy Truck Centre in Cape Town,<br />

which will also manage all<br />

scheduled maintenance according to the<br />

service contract as well as servicing the<br />

trailers to Lohr’s specifications.<br />

Lohr, the leading European manufacturer<br />

of autocarry trailers, customised the<br />

trailers for South African conditions. In<br />

order to comply with South African law, the<br />

trailers had to be certified by the South<br />

African Bureau of Standards (SABS).<br />

Auto Carriers first involvement with BEE<br />

came about when Portnet was looking<br />

for tenders to handle the vehicles being<br />

loaded on and off the ships using the East<br />

London car terminal. They then entered<br />

into a partnership with entrepreneur and<br />

a long-time associate, Caiphus Khabana,<br />

owner of 5 Star Road Transport.<br />

Khabana is one of South Africa’s more<br />

unusual businessmen. He started his<br />

working life as a convoy driver, but left to<br />

start up a delivery business.<br />

Project<br />

The Lohr trailers are the most sophisticated<br />

in South Africa with air suspension to aid<br />

with driving and safety.<br />

They are perfectly matched to the air<br />

suspension of the Actros 2535.<br />

The Actros workhorses have been specially<br />

modified for the trailers, and to the<br />

business needs of the drivers. Each cab is<br />

equipped with connections for telephones<br />

and fax machines, as well as a sound<br />

system, airconditioner and cruise control.<br />

In addition, each has a single-piece lower<br />

bunk, adjustable steering wheel and a full<br />

complement of instruments.<br />

Other equipment includes Mercedes-Benz’s<br />

Telligent brake system with ABS and ASR,<br />

16-speed Telligent gearshift, 800-litre fuel<br />

capacity and extra headlights.<br />

Each rig is also equipped with satellite<br />

tracking, and a bar-coded trailer . The<br />

dealers where vehicles are delivered are<br />

The dealmakers for the historic handover of new Mercedes-Benz Actros autocarriers with specially designed<br />

Lohr trailers (from left) David Tabraham (<strong>Daimler</strong>Chrysler Services), John Miller (McCarthy Truck Centre<br />

Cape Town), David Taylor (Autocarriers), Liam Hickey (MVC), Christopher Briseul (Lohr France), Andy<br />

Kamffer (MVC), Peter Wraight (DCSA Commercial Vehicles), and Peter Treibel (DCAG).<br />

The future of transport<br />

His excellent service and cheerful<br />

disposition won him the support of a firm<br />

of attorneys in Paarl in the Western Cape,<br />

who helped him to buy a car carrier.<br />

This was before the advent of democracy<br />

or even BEE in South Africa.<br />

Since 1996, Khabana had been putting<br />

his carrier at the disposal of Autocarriers<br />

on an ongoing “evergreen” contract.<br />

When tenders were called, and BEE was a<br />

requirement, Taylor approached Khabana to<br />

form a partnership to bid for the business.<br />

“It’s a straight 50-50 venture and he is<br />

the chairman,” Taylor said.<br />

“When we came to naming the new<br />

company, all Caiphus wanted was that<br />

the name reflect that the company was<br />

the future of transport, so we called<br />

it Future Auto Carriers.” The company<br />

is responsible for the movement of all<br />

vehicles from the DCSA East London<br />

plant to the terminal and from the<br />

terminal to the distribution yard, and<br />

employs 12 people.<br />

23<br />

also bar-coded to enable a completely<br />

accountable system from when the trailer<br />

is loaded to when vehicles are off-loaded<br />

at a dealership. DCSA can be informed<br />

exactly where the vehicles are at any<br />

given moment and can be notified of<br />

delivery within 15 minutes of the load<br />

being off-loaded at a dealership.<br />

Helping to be helped. “The safest and<br />

best route for BEE success is to encourage<br />

suppliers to empower and develop small<br />

business people to become suppliers,”<br />

Taylor says.<br />

Another minor example involved a window-cleaning<br />

service that operated at Auto<br />

Carriers’ Cape Town headquarters.<br />

A former-employee who had left the<br />

company a few months earlier, made<br />

enquiries about available business opportunities.<br />

Taylor’s response was to offer him<br />

an old bakkie and helped set him up to<br />

start a small window cleaning business.<br />

The business has since blossomed into<br />

an economically viable and efficiently run<br />

business that services a number of offices<br />

and blocks of flats.<br />

“Empowerment needs assistance, but at the<br />

end of the day the people involved have<br />

to do it themselves. They must have a<br />

workable business plan.<br />

“I had a lot of help in life to get where<br />

I am, and there are a lot of people in<br />

this country who because of their colour<br />

had been disadvantaged and need help. “By<br />

helping people, you will also be helping in<br />

growing your business.”


24 South Africa<br />

Awards<br />

Sisal<br />

project<br />

wins<br />

award<br />

Vic Matraiotti<br />

A joint project between DCSA and DCAG has<br />

won a prestigious worldwide award in the<br />

product category at the annual Environmental<br />

Leadership Awards in the USA.<br />

The sisal project - the idea of using natural fibres from South Africa in<br />

automobile components by replacing man-made fibres - was first raised<br />

in a Southern Africa Initiative (SAFRI) discussion between DCAG’s<br />

chairman, Jürgen Schrempp, and DCSA’s chief executive, Christoph<br />

Köpke, in 1997.<br />

The natural fibre project was joint winner out of a total of 108 projects<br />

in three categories.<br />

The project team comprised production research members Thomas P.<br />

Schloesser and Dr Ralph Greiner from Germany, Boyse Pillay of the<br />

Council for Scientific and Industrial Research (CSIR), and Vic Matraiotti,<br />

the Export and Procurement Purchasing Manager for Trim and Electrical<br />

components at DCSA.<br />

The team was flown to Chrysler headquarters in Auburn Hills, Michigan,<br />

for the award ceremony on November 26 where they received the<br />

coveted trophy.<br />

Ten teams of finalists in each of the three categories, namely process,<br />

product and environmental, attended the gala function.<br />

The DCAG/DCSA team faced stiff competition from seven US projects,<br />

one wholly German endeavour and another combined project of Brazil,<br />

Argentina, Mexico, Chile and USA.<br />

The right-hand drive Mercedes Benz C-Class, manufactured in East<br />

London for export markets, is using a sisal-reinforced rear parcel shelf


Awards<br />

<strong>Daimler</strong>Chrysler<br />

Natural Fibre Project<br />

in South Africa. Sisal<br />

is used in the C-Class<br />

interiors.<br />

developed by this team which is made<br />

entirely in SA from local, environmentally<br />

compatible, materials.<br />

A mixture of sisal and cotton fibres - make<br />

up more than 70% of this component.<br />

The project team was responsible for the<br />

technology transfer from Germany to SA.<br />

The supply chain included the selection<br />

of fibres all the way to the establishment<br />

of production facilities and processes<br />

capable of producing the high-quality<br />

standards required by <strong>Daimler</strong>Chrysler.<br />

Along with the SA Ministry of Agriculture<br />

and the CSIR, the project was able to<br />

facilitate the privatisation of three underperforming<br />

sisal farms under state control,<br />

and save much needed jobs by increasing<br />

the domestic consumption of sisal.<br />

According to Matraiotti the first step<br />

in establishing sisal production and<br />

processing in SA has been completed.<br />

Phase 2 of the project is about to<br />

commence with additional components on<br />

the C-Class and numerous non-automotive<br />

applications.<br />

The resulting expansion of the market for<br />

domestic sisal in SA will also strengthen<br />

the newly-created agricultural industrial<br />

sector.<br />

The project has achieved its goal of<br />

enabling the SA industry to participate to<br />

an even greater extent in the vehicle manufacturing<br />

process. As a result, it has been<br />

possible to create additional jobs along<br />

the supply chain and attract substantial<br />

investment.<br />

Moreover, by transferring valuable<br />

expertise in the processing of sisal, SA<br />

has positioned itself to mass-produce<br />

high quality, environmentally compatible<br />

products for a large market.<br />

25


26<br />

South Africa<br />

Black empowerment supplier, YKM<br />

Productions in Dimbaza near East<br />

London, who supply work clothes to<br />

DCSA, and Becker Automotive in East<br />

London, who supply audio systems,<br />

were both recognised as entrepreneurial<br />

pioneers in entering the Jürgen<br />

Schrempp - SAFRI Award for Excellence<br />

for small and medium-sized enterprises<br />

(SMEs) throughout southern Africa.<br />

DCAG Chairman, Jürgen Schrempp, is<br />

also the Chairman of SAFRI.<br />

The award is open to all SMEs in<br />

the Southern Africa Development<br />

Community (SADC) and sponsored by<br />

<strong>Daimler</strong>Chrysler in recognition that<br />

SMEs are the backbone of successful<br />

economies around the world, and to help<br />

bring SME standards in Southern Africa<br />

up to global standards.<br />

Applications are evaluated on the basis<br />

of the SADC Quality Model for SMEs<br />

which is the same as the South African<br />

Excellence Foundation (SAEF) Model.<br />

Becker Automotive was also honoured<br />

with the President’s Award for Export<br />

Achievement in the Automotive sector<br />

at the same function where DCSA was<br />

presented with a Technology Top 100<br />

Award and special Social and Environmental<br />

Responsibility Award.<br />

Global excellence. In presenting the<br />

certificates, the Head of the SAFRI<br />

Chairman’s Office, Josef Gorgels, told the<br />

SAEF’s annual Award Luncheon at the<br />

Theatre on the Track, Kyalami, that<br />

the importance of excellence as the<br />

Awards<br />

Suppliers win<br />

Jürgen Schrempp<br />

commendations<br />

Two suppliers to <strong>Daimler</strong>Chrysler South Africa won special<br />

Jürgen E. Schrempp Certificates for Commitment to Excellence,<br />

sponsored by the Southern Africa Initiative of German Business<br />

(SAFRI). The certificates were presented for the first time at this<br />

function.<br />

key to global competitiveness had to be<br />

stressed.<br />

He said South Africa had to play a<br />

leading role in the SADC because it<br />

was “the only locomotive which can pull<br />

southern Africa, if not all of Africa, into<br />

a better future”.<br />

“The huge African continent, home to<br />

some 720 to 800 million people which<br />

is at least 12% of the world population,<br />

produces less than two per cent of the<br />

World Gross Domestic Product,” he said.<br />

“Much of this is produced in South Africa<br />

and South Africa is almost the only<br />

destination of direct foreign investment<br />

(in Africa).”<br />

Because quality was the key factor in<br />

all business, it was essential that local<br />

entrepreneurs were nurtured and new<br />

entrepreneurship encouraged. SAFRI had<br />

therefore designed its workshop<br />

programme in the SADC around the<br />

SAEF Model.<br />

“Accordingly, this Award is based upon<br />

the same level of standards employed<br />

for comparable awards processes in the<br />

United States and Europe.”<br />

Certificates were also presented to<br />

Bhunya Tall Oil in Zimbabwe and the<br />

Mauritius Freeport Authority.<br />

Applying benefits. Simply applying for<br />

the Award brings SMEs major benefits.<br />

They receive an expert assessment of the<br />

business at a fraction of what it would<br />

cost for a professional consultancy, and<br />

the process can be used to measure,<br />

validate and calibrate an organisation’s<br />

own internal self-assessment procedure.<br />

The application document adds value<br />

by communicating how the organisation<br />

runs its business and what results it has<br />

achieved.<br />

The SADC Quality Model uses a<br />

1000-point scoring system and an organisation<br />

must score at least 500 points to<br />

qualify for the Jürgen Schrempp - SAFRI<br />

Award for Excellence.<br />

Parts excellence. At the same function,<br />

DCSA’s Parts Division in Pinetown<br />

became the first division in DCSA to be<br />

awarded an SAEF Prize.<br />

The trophy and certificate were<br />

presented to the General Manager for<br />

Parts, Herman de Bruyn, accompanied<br />

by the division’s Manager for Business<br />

Excellence, Georg Marnewick, and the<br />

project’s management team of Dev<br />

Erriah, Ian McColl, Philip Spies and<br />

Richard Coleman.<br />

Parts Division won the Business Sector<br />

Level 2 Prize, which is judged on 180 of<br />

the 360 elements in the SAEF Business<br />

Excellence Model.<br />

The Level 1 Award, based on all the<br />

elements, was not presented as no<br />

entrant achieved sufficient marks. It has<br />

only been presented once in the SAEF’s<br />

four-year history - to Honeywell Southern<br />

Africa in 2000.<br />

Marnewick said that from next year the<br />

division would concentrate on winning<br />

the Level 1 Award which would rank it as<br />

a world-class business operation.


Awards 27<br />

DCSA wins President's award<br />

DCSA ENDED the year with the highest<br />

praise possible for excellent technological,<br />

social and environmental achievements<br />

when the company won a President’s<br />

Award for Technology and an Outstanding<br />

Achievement Award for Social and<br />

Environmental Responsibility.<br />

President Thabo Mbeki personally presented the prestigious<br />

Technology Top 100 Award in the Automotive Assemblies<br />

category to DCSA’s Management Board Member for Manufacturing,<br />

Günter Butschek, at a gala banquet at Gallagher Estate<br />

in Midrand.<br />

The President’s Awards are the highest recognition of<br />

business and technological excellence by the Department of<br />

Trade and Industry and the Department of Arts, Culture,<br />

Science and Technology. They are judged by a panel of<br />

business and technology leaders.<br />

DCSA was awarded the Technology Top 100 Award<br />

because the company’s “knowledge management and training<br />

contributed to the successful adaptation of first world technologies<br />

to local conditions. Its world quality standards are a<br />

product of the participatory culture and landmark trade union<br />

agreements.”<br />

DCSA won the first Outstanding Achievement Award for<br />

Social and Environmental Responsibility, sponsored by<br />

Adcorp, for playing “a fundamental role in uplifting the entire<br />

East London area through the provision of employment and<br />

training, and extensive community programmes focused on<br />

education, health, sport, arts and culture.”<br />

Mbeki’s challange. In his address to the function, President<br />

Mbeki challenged companies to open themselves willingly to<br />

a rigorous adjudication process to help them become more<br />

competitive in local and international markets.<br />

He said government was clear in its focus on effective and<br />

enabling legislation geared towards helping companies to be<br />

globally competitive. “In so doing our objective is clear, we<br />

need to generate much needed foreign revenue to achieve a<br />

better life for all South Africans.”<br />

The President said the awards, which rewarded technological<br />

innovation and celebrated entrepreneurship, were vital. “It is<br />

a true reflection of how we can practically and measurably<br />

develop South Africa and Africa to be globally competitive.”<br />

President's Award assessor, Dr. Louis Fourie, of Potchefstroom Business<br />

School, (left) interviews DCSA's Management Board Member for<br />

Manufacturing, Günter Butschek, Manager for Business Excellence,<br />

Ernest Kleynhans, and Chief Executive, Christoph Köpke.<br />

World-class teamwork. Butschek said the awards proved that<br />

DCSA was doing the right things to transfer first world technologies<br />

to South Africa, and deliver world-class products to<br />

some of the most demanding first world countries.<br />

“The Technology Top 100 Award recognises that world-class<br />

quality is a product of our teamwork and our landmark Siyaphambili<br />

agreement,” he said.<br />

“The Social and Environmental Responsibility Award<br />

recognises how we uplift East London by creating jobs and<br />

through community programmes.<br />

“We believe our business cannot be separated from the<br />

community in which it operates and from its suppliers,<br />

employees and customers. Our company has engaged in social<br />

upliftment programmes for many years, the most recent being<br />

a new school and community centre built at Wesleyville in the<br />

severely depressed rural district of Chalumna.”<br />

Butschek said DCSA also contributed to the Presidential<br />

Projects in the Eastern and Northern Cape, and skills transfer<br />

to local authorities as well as to road safety programmes.<br />

The awards are judged by prominent business and academic<br />

leaders, and the assessment includes a two-hour interview on<br />

a detailed questionnaire.<br />

“The facts on which they base their final judgements are the<br />

result of the efforts of all our employees, and were achieved<br />

only because the passion of our people drives us to be the<br />

best,” Butschek added.<br />

The event was also attended at DCSA’s invitation by<br />

the Eastern Cape’s MEC for Economic Affairs, Enoch<br />

Godongwana, and acting executive mayor of Buffalo City,<br />

Desmond Halley. DCSA also invited suppliers Venture Otto,<br />

Leonische SA, Atlantis Foundries, Lear SA and YMK, the Dimbaza-based<br />

empowerment clothing manufacturing company.


28 South Africa<br />

News<br />

Naamsa believes the South African<br />

economy remains in relatively good shape<br />

characterised by sound macro economic<br />

and fiscal fundamentals, including,<br />

significant surpluses on the current<br />

account of the balance of payments, benign<br />

inflationary trends, conservative monetary<br />

and fiscal policies, growth in personal<br />

disposable incomes and scope for further<br />

tax reductions.<br />

For 2001, the industry remained on target<br />

to achieve an improvement in aggregate<br />

sales volumes of around 6,5%.<br />

For 2002, however, based on expectations<br />

of slower growth in the South African<br />

economy and the likelihood of fairly steep<br />

new vehicle price increases in January<br />

(and subsequent quarters) as a result of<br />

continuing exchange rate weakness - the<br />

industry had adopted a more conservative<br />

outlook and current expectations ranged<br />

from a no growth scenario, on the one<br />

hand, to marginal growth in new vehicle<br />

sales of 1,4% during the year ahead.<br />

659 3214 54654 3212 3212 32 9875<br />

6564 35 542 6432 6454 545 6345<br />

343 954 654 4687 6552 745 687<br />

654 4687 878 45 629 54 54 3<br />

954 654 4687 3281 354 765 8454<br />

4 224 354 34 4550 65 3554 556<br />

4 54 623 545 354 46 3585 254<br />

4 659 3214 54654 3212 3212 32 9875<br />

6564 35 542 6432 6454 545 6345<br />

54 343 954 654 4687 6552 745 687<br />

54 654 4687 878 45 629 54 54 3<br />

54 654 4687 878 45 629 54 54 3<br />

546 954 654 4687 3281 354 765 8454<br />

4424 224 354 34 4550 65 3554 556<br />

5654 54 623 545 354 46 3585 254954<br />

654 4687 878 45 629 54 54 3<br />

46 954 654 4687 3281 354 765 8454<br />

4 354 34 4550 65 3554 556<br />

545 354 46 3585 254<br />

November sales. New vehicle sales<br />

reported by Naamsa for November<br />

recorded further encouraging gains, and<br />

at 32 006 units reflected a year on year<br />

improvement of 11% compared to the same<br />

month last year when 28 813 sales had<br />

been recorded.<br />

Naamsa says the increase was helped by<br />

pre-emptive purchases to avoid generally<br />

anticipated sharp new vehicle price<br />

increases early in 2002. November’s new<br />

passenger car sales at 19 865 units<br />

reflected an improvement of 1102 units or<br />

5,9% compared to November 2000.<br />

However, compared to October 2001, an<br />

exceptionally strong month for new car<br />

sales, the November sales reflected a fall of<br />

454 6314<br />

464 3222<br />

932 9875<br />

1860 units or 8,5%.<br />

996 7564<br />

432 9454<br />

396 6842<br />

Sales of new light commercial vehicles,<br />

bakkies and minibuses maintained strong<br />

upward momentum during November, and<br />

at 10 938 units was an improvement<br />

of 2034 units or 22,8% compared to<br />

November last year and a slight<br />

improvement of 54 units or 0,5% compared<br />

to October.<br />

The medium and heavy truck segments<br />

turned in a mixed performance with<br />

a drop of 6,6%, for mediums but a<br />

sharp improvement of 14,3% for heavies<br />

compared to November last year.<br />

Combined commercial vehicle sales in<br />

recent months were at the top end<br />

of industry predictions and suggested<br />

an improvement in fixed investment<br />

sentiment in the South African economy.<br />

As expected, exports for October, the latest<br />

available month, staged a strong surge<br />

of 36,3% compared to September, and<br />

aggregate year-to-date new vehicle exports<br />

are now 57,8% ahead of the corresponding<br />

ten months of last year.<br />

Up to the end of October this year, 78 930<br />

cars have been exported, compared to 47<br />

416 during the same period last year<br />

Job losses. The number of persons<br />

employed by the South African new vehicle<br />

manufacturing industry - comprising seven<br />

major new vehicle manufacturers and<br />

eight specialist commercial vehicle manufacturers<br />

- dropped by 210 compared with<br />

the end of September last year to a total<br />

in the last pay week of September 2001 of<br />

32 488.<br />

However, Naamsa said industry<br />

employment numbers have been relatively<br />

stable and at current levels continue to<br />

be modestly ahead of the average monthly<br />

employment level for the 2000 calendar<br />

year of 32 280 jobs.<br />

Three major manufacturers, including<br />

DCSA, now work on a multi-shift basis to<br />

produce cars for export markets while the<br />

balance of the industry tends to operate<br />

11%<br />

Tough year predicted for 2002<br />

South Africa’s vehicle sales have shown an 11% increase on last year on the back of strong light and heavy<br />

commercial vehicle sales, but the National Association of Automobile Manufacturers of South Africa (Naamsa)<br />

cautions that the global economic slowdown will also put the brakes on domestic growth.<br />

on a single shift basis, although a number<br />

operate double shifts in certain production<br />

areas.<br />

Component supply. The availability and<br />

supply of imported original equipment<br />

components during the third quarter<br />

remained good, and prices from source<br />

country remained stable.<br />

However, upward price pressure on<br />

imported components continues to be<br />

experienced due to the weakening Rand.<br />

The availability of imported raw materials,<br />

where applicable, remained good and<br />

price movements remained a function<br />

of material prices on the London Metal<br />

Exchange and the Rand exchange rate.<br />

In local supply, fuel and energy costs and<br />

increases in steel prices continued to place<br />

upward pressure on costs.<br />

Local steel quality and delivery<br />

performance continued to improve, with<br />

local steel prices remaining a source of<br />

concern and continue to be the subject<br />

of ongoing discussions between Iscor and<br />

vehicle manufacturers.<br />

Production capacity. Average motor<br />

vehicle assembly industry capacity<br />

utilisation levels improved during the third<br />

quarter and continued to reflect conditions<br />

in the domestic and export markets.<br />

The averages for the third quarter ranged<br />

between 64,7% capacity utilisation for<br />

Light Commercial Vehicles to 80,5% for<br />

Medium CVs. Passenger Car capacity<br />

utilisation averaged 73,9%.<br />

Naamsa said that South Africa’s vehicle<br />

manufacturing capacity utilisation rate<br />

continued to trend upwards closer to the<br />

global average capacity utilisation rate of<br />

about 76,0%.<br />

89586


Gerd Kopanski<br />

News<br />

Molan Pino<br />

The December announcement by multinational<br />

Spanish automotive component group, Molan<br />

Pino, was welcomed by DCSA purchasing<br />

specialist, Gerd Kopanski, who said the objective<br />

of the exercise was to reduce costs and<br />

manufacture locally where feasible.<br />

The components are manufactured from energy<br />

absorbing material and used in door panels,<br />

bumpers, door pillars etc.<br />

“This is brand new technology for South Africa<br />

and there are only a few suppliers worldwide,”<br />

Kopanski said.<br />

The announcement of the signing of the<br />

agreement between Molan Pino and DCSA<br />

follows months of negotiations to facilitate the<br />

establishment of the plant.<br />

New technology. The Spanish-German owned<br />

group also has plants in Germany, Brazil and<br />

Slovakia. The company’s production process is<br />

high-tech, and similar production plants that use<br />

Expanded Polypropylene (EPP) are only found in<br />

Europe, Japan and the US.<br />

The plant is expected to be in production by the<br />

Spanish<br />

supplier to<br />

set up in EL<br />

The building of a R12-million high<br />

technology plant in 2002 to produce<br />

energy absorbing components for<br />

Mercedes-Benz in East London is part<br />

of DCSA’s ongoing commitment to<br />

attracting oversees suppliers and new<br />

technologies to the country.<br />

29<br />

second half of 2002.<br />

The new plant will be environmentally-friendly<br />

as it only uses steam and water in the production<br />

process and the products are fully recyclable.<br />

To support <strong>Daimler</strong>Chrysler's Export programme,<br />

DCSA is actively pursuing investment in new<br />

Technologies to decrease material cost<br />

Other technologies specific to interior and<br />

exterior trim, which DCSA is investigating<br />

include Glass Mat reinforced Thermoplastics<br />

(GMT/LFT); Foam-in-Place, and Two-Component<br />

Injection Moulding, Kopanski said.


30<br />

South Africa News<br />

Atlantis lands R95m deal<br />

Atlantis Foundries, sister company of<br />

<strong>Daimler</strong>Chrysler, has secured a lucrative<br />

deal worth Euro 12,5 Million (R95-million)<br />

to manufacture 400 first machine stage<br />

raw M111 cylinder block castings a day for<br />

the new Mercedes-Benz C-class 4-cylinder<br />

engines for export to Stuttgart.<br />

The independent company, situated in<br />

Atlantis near Cape Town, specialises<br />

in manufacturing cylinder blocks and<br />

gearbox casting for mainly commercial<br />

Manager for Human Resource Development in East London,<br />

Alan Eyre (left) with Management Board Member for<br />

Manufacturing, Günter Butschek, and DCAG’s Manager for<br />

Training Projects Overseas, Federico Vollrath (right), in the<br />

East London Training Centre’s new Mechatronics Centre.<br />

SMH purchase<br />

approved<br />

The South African Competition Commission has given final<br />

approval for DCSA’s purchase of 75% of the Sandown Motors<br />

Holding (SMH), signed in June 2001.<br />

SMH, which will be headed by Roy McAllister, will be<br />

managed as an independent subsidiary of DCSA.<br />

The SMH Board of Directors, consisting of Christoph Kopke<br />

(Chairman) will obtain the DCSA management integration<br />

into SMH, Roy McAllister, Rudi Borgenheimer, and Mike<br />

Broom.<br />

vehicles and has the capacity of 40 000<br />

tonnes a year, making it the biggest<br />

foundry in South Africa with the capacity<br />

to compete with overseas operations.<br />

Besides the 400 M111 cylinder block<br />

castings manufactured a day, the company<br />

will manufacture 10 000 S60 cylinder<br />

blocks a year which are used in the engine<br />

of the Detroit Diesel 6-cylinder in-line<br />

engine. This figure will increase steadily to<br />

40 000 units in 2003.<br />

Managing Director, Gerry Klos, said: “We<br />

are very excited by this deal and it shows<br />

we can manufacture world-class products<br />

in South Africa. The fact that some 40% of<br />

our business is supplying <strong>Daimler</strong>Chrysler<br />

with our product further strengthens the<br />

quality of Atlantis Foundries’ products.”<br />

R95m<br />

Hi-tech training in East London<br />

A new world-class Mechatronics Centre that will lead the way to the future in<br />

high-technology automotive training has been opened at <strong>Daimler</strong>Chrysler South<br />

Africa’s Technical Training Centre in East London.<br />

The centre will train apprentices in the latest Programmable Logic Control (PLC)<br />

systems used in modern production lines with the same facilities as in Bremen<br />

and Sindelfingen.<br />

DCAG’s Manager for Training Projects Overseas, Federico Vollrath, said the East<br />

London centre provided the same standard of technical training as in Germany.<br />

“There is no difference in the products (Mercedes-Benz C-class) produced in<br />

Bremen and East London, so we need the training to be the same,” he said.<br />

At any given moment, <strong>Daimler</strong>Chrysler worldwide is training 10 000 apprentices,<br />

mostly in technical knowledge and skills. There are now 33 Training Centres<br />

outside Germany.<br />

Disabled challenge<br />

<strong>Daimler</strong>Chrysler South Africa’s Chief Executive, Christoph<br />

Köpke, praised accessory supplier, Fabkomp, as a shining<br />

example that more South African companies should emulate.<br />

Köpke was speaking at the provincial launch of national<br />

disability month at the Fabkomp plant in King William’s Town.<br />

A quarter of Fabkomp’s 125 permanent employees has physical<br />

disabilities.<br />

Fabkomp’s Chief Executive, Brian Harmse - a former DCSA<br />

Commercial Vehicle engineer who managed the CV Flexibility<br />

Hub in East London - said that although there was initial<br />

scepticism at employing people with disabilities, this faded once<br />

disabled employees proved their productivity.<br />

Employees include people with impairments in hearing and<br />

sight, polio and epilepsy, as well as people without limbs.<br />

Fabkomp manufactures Mitsubishi Colt and commercial vehicle<br />

parts for <strong>Daimler</strong>Chrysler. It is also involved in the supply of<br />

parts in the multi-million rand Debis/Telkom contract. Debis is<br />

<strong>Daimler</strong>Chrysler’s fleet management division.


News<br />

Freightliner has launched SmartShift, a high-technology<br />

new system that provides a convenient driver interface<br />

for new automated mechanical transmissions available<br />

in the market, in South Africa.<br />

SmartShift electronically manipulates engine speed and torque<br />

for the driver and moves the clutches in the transmission with<br />

actuators so that a float-shift is completed without the need to use<br />

the clutch. The clutch is used only for starting and stopping.<br />

SmartShift is mounted to the steering column, to free up interior<br />

space, and a small display provides information on the gear<br />

engaged and gears available under current driving conditions.<br />

All the driver needs to do while travelling is pull or push the<br />

SmartShift lever to change up or down without having to use<br />

accelerator and clutch pedals.<br />

Bell’s best<br />

<strong>Daimler</strong>Chrysler WAS honoured with Gold and Silver awards for being a leading supplier to Bell<br />

Equipment at Bell’s Supplier Conference recently.<br />

Bell, based in Richard’s Bay, KwaZulu-Natal, manufactures specialised earthmoving vehicles and equipment.<br />

<strong>Daimler</strong>Chrysler’s Powertrain Unit (PTU) was presented with the Gold Supplier Award for Industrial Engine sales, while the<br />

Parts Division in Pinetown won the Silver Award for Parts sales. The conference also announced the launch of Bell’s new<br />

D-series, which are fitted with Mercedes-Benz OM500 and OM900 electronic engines.<br />

Jane Alexander<br />

SmartShift comes to South Africa<br />

Bom boys<br />

sculptor wins<br />

Jane Alexander, a senior lecturer at<br />

the Michaelis School of Fine Art in<br />

Cape Town, has won the <strong>Daimler</strong>-<br />

Chrysler Award for South African<br />

Sculpture 2002.<br />

One of the jurists, Harald Szeeman, curator and director of the<br />

Department of Visual Arts, La Biennale di Venezia, Switzerland,<br />

said her work gave form “to the fragility of a multi-cultural<br />

society”.<br />

“Her protagonists - a gang of street children known as the Bom<br />

Boys - neither look at each other nor the viewer; they do not<br />

ask for acknowledgement and exist in a nowhere land where<br />

the difference between victim and perpetrator is blurred and<br />

immaterial.”<br />

The other nominees for the award were: Albert Munyai from<br />

Venda, Langa Magwa from KwaZulu Natal, Paul du Toit from Cape<br />

Town, Moses Seleku, Joachim Schonfeldt, Claudette Schreuders<br />

and Minette Vari from Gauteng.<br />

The Award is worth about R500 000 and consists of a cash prize<br />

of DM10 000, the international production of a glossy, full-colour<br />

31<br />

catalogue of works, an opportunity to study for three months in<br />

Germany or the United States and a series of solo exhibitions in<br />

Germany and South Africa during 2002.<br />

DCAG’s Chairman and initiator of the Award, Mr J¸rgen<br />

Schrempp, as part of celebrations commemorating South Africa’s<br />

National Day will present the award to Alexander at a ceremony<br />

on May 16, 2002, in Stuttgart.<br />

DCSA’s Management Board Member for Finance, Mr Rudi Borgenheimer,<br />

announced that in future the Award would be under<br />

the custodianship of <strong>Daimler</strong>Chrysler South Africa and broadened<br />

to be responsive to the specific needs, conditions, changes and<br />

potentials of the South African arts and culture sector.<br />

The Bom Boys which have made Jane Alexander an internationally recognised<br />

sculptor and helped her to win the <strong>Daimler</strong>Chrysler Award for South African<br />

Sculpture 2002.


Together in success<br />

Global Supplier<br />

An Extended Enterprise®- Magazine<br />

For Suppliers and Staff of<br />

<strong>Daimler</strong>Chrysler<br />

3 rd Quarter 2001, Issue No. 1<br />

South African Edition<br />

Publisher: <strong>Daimler</strong>Chrysler South Africa (Pty) Ltd<br />

South African Edition:<br />

Vuyelwa Vika, P. O. Box 671, East London, 5200,<br />

South Africa.<br />

Tel: +27 (43) 706 -9614, Fax: +27 (43) 706-2443<br />

vuyelwa.vika@daimlerchrysler. com<br />

Editor: Mike Chandler, River Publications<br />

Box 19332, Tecoma, 5214, South Africa.<br />

Tel: +27 (43) 743 -5575, Fax: +27 (43) 743-5110<br />

river@intekom. co. za<br />

Layout: Debra Grunewald: Art Director, River Publications<br />

Photo credits: Gary Horlor/ <strong>Daimler</strong>Chrysler<br />

Printing: Sisonke Printer<br />

Worldwide contacts:<br />

Germany:<br />

Responsible for Content: Claudia Dautermann,<br />

MEP/PCom, Hauspostcode X486, <strong>Daimler</strong>Chrysler,<br />

71059 Sindelfingen, Germany<br />

Tel: +49 (70 31) 90-8 87 04, Fax +49 (70 31) 90-4 51 06<br />

claudia. dautermann@daimlerchrysler. com<br />

U. S. A. :<br />

<strong>Daimler</strong>Chrysler Corporation,<br />

Jana Miesen,<br />

CIMS 484-06-10, Auburn Hills MI USA, 48326-2527<br />

Tel: +1 (248) 5 76-36 16, Fax +1 (248) 5 76-21 93<br />

jm358@daimlerchrysler. com<br />

Brazil:<br />

<strong>Daimler</strong>Chrysler do Brasil Ltda. ,<br />

Magdalena Thaler Cuevas, Av. Alfred Jurzykowski,<br />

562, Cep. 09680-900, Sao Bernardo do Campo – SP<br />

Tel: +55 (11) 41 73-62 94, Fax +55 (11) 41 73-84 00<br />

magdalena. t. cuevas@daimlerchrysler. com

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