TDP Experience Perth - Tourism Western Australia

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AMENITIES While the opening hours of businesses (particularly on Sunday) is seen to be a key issue in the region, most of the Avon Valley’s townships are still seen to have the basic amenities required for visitors. However, there are still several areas for improvement. The need for additional business/ conference facilities, particularly within the township of Northam is an issue amongst stakeholders. It is felt that while many groups want to travel to the region for meetings, incentives, conferences and events (MICE), a lack of adequate facilities limit the opportunities for the corporate market in the area. A development of additional meeting facilities is seen as essential if the benefits of the MICE sector are to be seen in the region. Stakeholders feel that there is also a need for more directional signage throughout the area to draw attention to key attractions and points of interest, as well as clear welcoming signage when entering the area. The provision of facilities for people with disabilities, particularly in regard to heritage buildings, is also seen as a priority for the region. The continued maintenance of the Kep Track which runs from Mundaring through to Northam is also considered important. 68 Experience Perth Tourism Western Australia | Tourism Development Priorities
Priorities for the Avon Valley Sub Region The following priorities will assist in improving infrastructure and stimulating private investment in product development in the Experience Perth tourism region. It is important to remember that these priorities do not cover all areas of destination development, such as marketing and events. Tourism WA will monitor the progress of priorities and may assist in facilitation. 1) Facilitate the development of business accommodation and facilities in the region There is a lack of suitable business conference and convention facilities in the Northam township, which is believed to be a barrier to increasing visitation from the business travel sector. As a result, it is recommended that the Shire of Northam collaborate with key organisations to assess the viability and potential location of additional conference and convention facilities in the township. In addition the development of additional short stay accommodation in Northam is also seen as an area for further investigation. Key projects include: Priority Project Key agencies Timeframe Medium Facilitate the development of convention/conference facilities in the Northam township Shire of Northam 1-5 years Medium Investigate the potential for an appropriate business oriented short stay accommodation development in Northam Shire of Northam 1-5 years 2) Review signage needs across key townships in the Avon Valley It is felt that the quality of directional signage between towns and attractions in the Avon Valley region can be improved and made clearer to self-drive travellers. Priority Project Key agencies Timeframe Medium Review signage needs across key townships in the Avon Valley Shire of Northam, Shire of York, Shire of Toodyay, Main Roads 1-5 years Experience Perth Tourism Western Australia | Tourism Development Priorities 69
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Date of Publication: MARCH 2010 EXP
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TABLE OF CONTENTS Tourism in Wester
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Government’s role in Destination
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Experience Perth The Experience Per
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In terms of current overnight visit
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Perth Sub-Region Includes the Citie
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Current Performance: For some, Pert
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Accommodation The Perth region is c
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Amenities While blessed with signif
Page 19 and 20: Strategic Priorities for the Perth
Page 21 and 22: 5) Redevelop Perth Airport and upgr
Page 23 and 24: 7) Ensure tourism related needs are
Page 25 and 26: Fremantle and Rottnest Sub-Region I
Page 27 and 28: Current Performance: Fremantle has
Page 29 and 30: Accommodation While Fremantle has a
Page 31 and 32: Strategic Priorities for the Freman
Page 33 and 34: 5) Facilitate the development and e
Page 35 and 36: Strengths and Unique Selling Points
Page 37 and 38: Access Annual Average Holiday/Leisu
Page 39 and 40: Attractions and activities The Swan
Page 41 and 42: Priorities for the Swan Valley and
Page 43 and 44: 3) Ensure tourism needs are incorpo
Page 45 and 46: 7) Improve and expand visitor ameni
Page 47 and 48: Peel and Rockingham Sub-Region Incl
Page 49 and 50: Current Performance: After signific
Page 51 and 52: Accommodation The current range of
Page 53 and 54: Priorities for the Peel and Rocking
Page 55 and 56: 5) Facilitate the development of di
Page 57 and 58: Strengths and Unique Selling Points
Page 59 and 60: Access Annual Average Holiday/Leisu
Page 61 and 62: Amenities The range and availabilit
Page 63 and 64: 2) Improve roads and facilities lin
Page 65 and 66: Avon Valley MOORA Avon Valley Sub-R
Page 67 and 68: Current Performance: There is a div
Page 69: Accommodation While mainly a daytri
Page 73 and 74: Appendix A - Consultation List The
Page 75 and 76: FACET (Forum Advocating Cultural an
Page 77 and 78: Shire of Derby-West Kimberley - Mr
Page 79 and 80: City of Swan City of Wanneroo Denma
Page 81 and 82: The development stage reflects a we
Page 83 and 84: Appendix C - Key Points of Contact
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TDP Experience Perth - Tourism Western Australia

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