TDP Experience Perth - Tourism Western Australia

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Tourism Development Priorities In recognising the role that many agencies have in destination development, a set of Tourism Development Priorities (TDP) have been developed to help identify tourism product and infrastructure priorities in key destinations around the state. Five TDP documents have been produced in total, one for each of the five tourism regions in Western Australia. While these TDP documents do not canvass all possible projects for the regions, projects and initiatives that have significant stakeholder support or have been identified as being important in the development of destinations have been prioritised. In preparing these TDP documents, Tourism WA has consulted with an extensive range of stakeholders. These stakeholders include: 1) Stakeholders with a statewide perspective: 40 in-depth interviews were completed with key tourism industry stakeholders who were seen to have a “big picture” state-wide tourism perspective (interviewees included industry associations, wholesalers, inbound/outbound tour operators, airlines and relevant government agencies). 2) Stakeholders with a regional perspective: 24 in-depth interviews were completed with key tourism industry stakeholders who had a detailed perspective on one or more of Western Australia’s five tourism regions (interviewees included Regional Tourism Organisations, Regional Development Commissions, and operators and other private and public organisations with an interest in multiple destinations within a region). 3) Stakeholders with a detailed understanding of key destinations: 166 semi-structured telephone interviews were completed with key tourism stakeholders who had a detailed perspective on specific destinations within each of the five tourism regions (interviewees included visitor centre managers, local governments, Department of Environment and Conservation and Department for Planning regional officers, local Chamber of Commerce and Industry representatives, local tourism association representatives and local tourism operators). 4) Regular intrastate travellers: To help facilitate a demand side perspective on destinations key strengths and development priorities a series of five focus groups were conducted with experienced intrastate visitors to each of the five tourism regions. These consultations were undertaken by TNS, a respected research company. In addition to this direct consultation process, Tourism WA invited other interested parties to provide input through both a: • public ‘Call for Submissions’ open between May 1 and July 17, 2009; and • public ‘Call for Comment’ on the draft TDP documents, open between November 20 and December 18, 2009. A full list of stakeholders who provided input into the development of the TDP documents can be found in Appendix A. After receiving information about the stakeholder consultation from TNS and collating input from the ‘Call for Submissions’ and the ‘Call for Comment’, the following TDP document has been produced for the tourism region known as Experience Perth. Tourism WA will monitor the progress of the priorities listed in this report and may assist in facilitation. 4 Experience Perth Tourism Western Australia | Tourism Development Priorities
Experience Perth The Experience Perth region includes the greater Perth metropolitan area (including Fremantle, Mandurah and Rockingham) and surrounding areas. According to the Experience Perth Regional Tourism Organisation, the region is roughly broken into six key sub-regions: Perth, Fremantle and Rottnest, Swan Valley and Perth Hills, Sunset Coast, Peel and Rockingham as well as the Avon Valley. The following map and table highlight the geographical and shire boundaries of these regions. LANCELIN YANCHEP SUNSET COAST PERTH FREMANTLE FREMANTLE AND ROTTNEST ROCKINGHAM PERTH TOODYAY SWAN VALLEY AND PERTH HILLS MIDLAND KALAMUNDA NEW NORCIA MUNDARING Experience Perth NORTHAM AVON VALLEY YORK MANDURAH PEEL AND ROCKINGHAM PINJARRA 0 30 Km Experience Perth Tourism Western Australia | Tourism Development Priorities 5
Page 1 and 2: Date of Publication: MARCH 2010 EXP
Page 3 and 4: TABLE OF CONTENTS Tourism in Wester
Page 5: Government’s role in Destination
Page 9 and 10: In terms of current overnight visit
Page 11 and 12: Perth Sub-Region Includes the Citie
Page 13 and 14: Current Performance: For some, Pert
Page 15 and 16: Accommodation The Perth region is c
Page 17 and 18: Amenities While blessed with signif
Page 19 and 20: Strategic Priorities for the Perth
Page 21 and 22: 5) Redevelop Perth Airport and upgr
Page 23 and 24: 7) Ensure tourism related needs are
Page 25 and 26: Fremantle and Rottnest Sub-Region I
Page 27 and 28: Current Performance: Fremantle has
Page 29 and 30: Accommodation While Fremantle has a
Page 31 and 32: Strategic Priorities for the Freman
Page 33 and 34: 5) Facilitate the development and e
Page 35 and 36: Strengths and Unique Selling Points
Page 37 and 38: Access Annual Average Holiday/Leisu
Page 39 and 40: Attractions and activities The Swan
Page 41 and 42: Priorities for the Swan Valley and
Page 43 and 44: 3) Ensure tourism needs are incorpo
Page 45 and 46: 7) Improve and expand visitor ameni
Page 47 and 48: Peel and Rockingham Sub-Region Incl
Page 49 and 50: Current Performance: After signific
Page 51 and 52: Accommodation The current range of
Page 53 and 54: Priorities for the Peel and Rocking
Page 55 and 56: 5) Facilitate the development of di
Page 57 and 58:
Strengths and Unique Selling Points
Page 59 and 60:
Access Annual Average Holiday/Leisu
Page 61 and 62:
Amenities The range and availabilit
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2) Improve roads and facilities lin
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Avon Valley MOORA Avon Valley Sub-R
Page 67 and 68:
Current Performance: There is a div
Page 69 and 70:
Accommodation While mainly a daytri
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Priorities for the Avon Valley Sub
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Appendix A - Consultation List The
Page 75 and 76:
FACET (Forum Advocating Cultural an
Page 77 and 78:
Shire of Derby-West Kimberley - Mr
Page 79 and 80:
City of Swan City of Wanneroo Denma
Page 81 and 82:
The development stage reflects a we
Page 83 and 84:
Appendix C - Key Points of Contact
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TDP Experience Perth - Tourism Western Australia

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