TDP Experience Perth - Tourism Western Australia

More documents

Recommendations

Info

Access Annual Average Holiday/Leisure Daytrips by Domestic Visitors 2001-2008 (Top Four Local Government Areas) 3 Local Government Area Day Trips Shire of York 92,400 Shire of Northam 76,600 Shire of Toodyay 56,500 With its close proximity to Perth (around 100km to key townships), the Avon Valley is highly accessible for visitors travelling by car. The region is also served by daily weekday rail services from Perth to Toodyay and Northam and regular Transwa coach services. However, travel throughout the area itself is considered to be much more difficult without a vehicle. “If you have a car its great, if you don’t have a car, the region is inaccessible.” (Destination stakeholder) Shire of Victoria Plains 30,600 The actual number of daytrips may be understated. Please refer to point 8 on the last page of this document for further information. 66 Experience Perth Tourism Western Australia | Tourism Development Priorities
Accommodation While mainly a daytrip destination, the Avon Valley does provide accommodation options in the main townships and boutique accommodation such as bed and breakfasts throughout the region. During weekends and event periods, much of this accommodation is at capacity. However during weekdays there is very little demand from holiday and leisure visitors. There are also seasonality impacts on tourism businesses, with the hot summer months reducing visitation to the region. While the accommodation stock in the area is generally seen to cater for the current market, there is considered to be a lack of short stay accommodation in the township of Northam to cater for the increasing business market to the town. “Northam needs more accommodation. They lost out on a big conference last year due to lack of accommodation.” (Destination stakeholder) There is also considered to be the opportunity to expand accommodation, particularly caravan-camping options at or in close proximity to New Norcia to cater for visitors traveling up and down the Great Northern Highway. While the Benedictine Community at New Norcia has looked into increasing accommodation capacity, there are concerns that additional short stay accommodation may conflict with the daily activities of the monastic community. That said, there is still seen to be the need to continue to enhance the product offering and facilities at the New Norcia precinct. Attractions and activities As mentioned previously, the Avon Valley is most well known for its heritage tourism offering including its buildings, cottages, homesteads museums and pubs. The need to preserve and restore these historical assets and to make experiences come alive for visitors through innovative interpretation is seen as a priority for the region. “There is ongoing work with the restoration of buildings and the need for an interpretation centre. The heritage trail needs maintenance and upgrading, and most of the old buildings are in need of restoration.” (Destination stakeholder) The Avon Valley is well known for its wide range of aviation related experiences including ballooning, skydiving and gliding. Events such as jazz festivals, antique fairs and historic racing also play a big role in animating the small towns of the Avon Valley and providing a catalyst for visitation to the region, as does the other adventure related activities in the region, such as paintballing, archery and horse riding. Perhaps the biggest opportunity for new development of attractions and activities in the Avon Valley region is in the agri-tourism area. While there are numerous smaller operators in the region who offer fresh produce for visitors, there is seen to be an opportunity to further expand upon farm-based experiences similar to that on offer at places such as the Avondale Discovery Farm in Beverley and Boshack Adventures in Toodyay. The expansion of farm-stay style experiences, farm-gate produce and the introduction of a weekend farmers produce market are also seen to provide opportunities for the region. Experience Perth Tourism Western Australia | Tourism Development Priorities 67
Page 1 and 2:
Date of Publication: MARCH 2010 EXP
Page 3 and 4:
TABLE OF CONTENTS Tourism in Wester
Page 5 and 6:
Government’s role in Destination
Page 7 and 8:
Experience Perth The Experience Per
Page 9 and 10:
In terms of current overnight visit
Page 11 and 12:
Perth Sub-Region Includes the Citie
Page 13 and 14:
Current Performance: For some, Pert
Page 15 and 16:
Accommodation The Perth region is c
Page 17 and 18: Amenities While blessed with signif
Page 19 and 20: Strategic Priorities for the Perth
Page 21 and 22: 5) Redevelop Perth Airport and upgr
Page 23 and 24: 7) Ensure tourism related needs are
Page 25 and 26: Fremantle and Rottnest Sub-Region I
Page 27 and 28: Current Performance: Fremantle has
Page 29 and 30: Accommodation While Fremantle has a
Page 31 and 32: Strategic Priorities for the Freman
Page 33 and 34: 5) Facilitate the development and e
Page 35 and 36: Strengths and Unique Selling Points
Page 37 and 38: Access Annual Average Holiday/Leisu
Page 39 and 40: Attractions and activities The Swan
Page 41 and 42: Priorities for the Swan Valley and
Page 43 and 44: 3) Ensure tourism needs are incorpo
Page 45 and 46: 7) Improve and expand visitor ameni
Page 47 and 48: Peel and Rockingham Sub-Region Incl
Page 49 and 50: Current Performance: After signific
Page 51 and 52: Accommodation The current range of
Page 53 and 54: Priorities for the Peel and Rocking
Page 55 and 56: 5) Facilitate the development of di
Page 57 and 58: Strengths and Unique Selling Points
Page 59 and 60: Access Annual Average Holiday/Leisu
Page 61 and 62: Amenities The range and availabilit
Page 63 and 64: 2) Improve roads and facilities lin
Page 65 and 66: Avon Valley MOORA Avon Valley Sub-R
Page 67: Current Performance: There is a div
Page 71 and 72: Priorities for the Avon Valley Sub
Page 73 and 74: Appendix A - Consultation List The
Page 75 and 76: FACET (Forum Advocating Cultural an
Page 77 and 78: Shire of Derby-West Kimberley - Mr
Page 79 and 80: City of Swan City of Wanneroo Denma
Page 81 and 82: The development stage reflects a we
Page 83 and 84: Appendix C - Key Points of Contact
show all

TDP Experience Perth - Tourism Western Australia

Create successful ePaper yourself

Delete template?

Save as template?