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TDP Experience Perth - Tourism Western Australia

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Government’s role in Destination Development<br />

In order to engage in destination development and rejuvenation, the government’s<br />

provision and facilitation of infrastructure and product which both service visitor<br />

needs and encourage private investment in tourism product is seen as essential.<br />

Without infrastructure such as airports, roads, power, water, sewerage, electricity and<br />

telecommunication, investors are generally unwilling to invest in tourism product.<br />

In <strong>Western</strong> <strong>Australia</strong>, the capacity of the private sector to finance the development<br />

of basic economic infrastructure such as roads and utilities is restricted by the<br />

size and nature of the tourism industry. There are an estimated 4,000 tourism<br />

businesses in <strong>Western</strong> <strong>Australia</strong>, the majority of which are small to medium sized<br />

enterprises. 2 Competition between operators and the destinations in which they<br />

are based is intense.<br />

In many areas of <strong>Western</strong> <strong>Australia</strong> tourism is seasonal, with visitation varying<br />

significantly depending on the time of the year.<br />

Construction and operating costs in remote areas such as the North West and<br />

Ningaloo are extremely high and land costs in many destinations (particularly in<br />

coastal destinations) are impacting on the business case for investments. These<br />

issues can have a huge impact on the profitability of tourism operators.<br />

As a result of the fragmented, remote and seasonal nature of the tourism industry,<br />

it is understood that the government has a significant role to play in destination<br />

development. Specifically, it is understood that the public sector has a role in<br />

creating a favourable environment for tourism development through infrastructure<br />

investment that supports development of product. A range of government<br />

agencies contribute to this process, including <strong>Tourism</strong> WA, Department of<br />

Planning, Department of Environment and Conservation, Department of Regional<br />

Development and Lands, Regional Development Commissions, Department of<br />

Training, Department of State Development and many more.<br />

<strong>Experience</strong> <strong>Perth</strong><br />

<strong>Tourism</strong> <strong>Western</strong> <strong>Australia</strong> | <strong>Tourism</strong> Development Priorities<br />

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