TDP Experience Perth - Tourism Western Australia
TDP Experience Perth - Tourism Western Australia TDP Experience Perth - Tourism Western Australia
Strengths and Unique Selling Points: The Peel and Rockingham region is approximately one to two hours south of Perth and includes the cities of Mandurah and Rockingham and the towns of Pinjarra, Dwellingup and Waroona. The region has two distinctive areas (coastal and inland) and is a popular region for daytrips from Perth. The coastal areas of the region are dominated by the cities of Mandurah and Rockingham. Once a popular but quiet coastal town, Mandurah has developed substantially into one of the fastest growing population centres in Australia. As a gateway to the Peel region, Mandurah offers beautiful beaches, waterways, good surfing, excellent golfing and a close proximity to Perth. The city has a range of accommodation, including an increasing number of business focused establishments. “It’s not the sleepy hollow it used to be.” (Regular Experience Perth visitor) While generally considered to be part of the Perth Metropolitan area, Rockingham is still a popular day trip destination known for its bird and marine experiences, including Penguin Island and swimming with dolphins. Its beaches offer windsurfing, swimming, fishing and also diving opportunities within the West Coast Dive Park. Inland, the tourism focus of the region shifts towards sites located around rivers, dams and jarrah forests. Lane Poole Reserve near Dwellingup is a popular camping and adventure activity destination while Serpentine National Park is a popular daytrip destination. The region is also known for its history, with Pinjarra being one of the oldest settlements in Western Australia and the Serpentine- Jarrahdale and Murray Shires having a long association with the timber industry. “The area has a relaxed atmosphere and environment, this encourages a relaxed way of life.” (Destination stakeholder) 46 Experience Perth Tourism Western Australia | Tourism Development Priorities
Current Performance: After significant investment in recent years, both the cities of Mandurah and Rockingham are seen to be in a period of consolidation. Outside these areas, the rest of the Peel region is seen to be in a period of involvement. Current Lifecycle and Performance of Peel and Rockingham sub-region: Area Stage in Lifecycle Access Accommodation Attractions/Activities Amenities Mandurah Consolidation High High Medium High Rockingham Consolidation Medium Medium Medium Medium Rest of Peel Involvement Medium Low Medium Medium For additional information about the Tourism Area Lifecycle see Appendix B. Annual Average Holiday/Leisure Overnight Visitors 2001-2008 (Top Four Local Government Areas) 3 Local Government Area Intrastate Interstate International Total City of Mandurah 167,900 10,100 9,100 187,100 Shire of Murray 46,300 1,800 1,100 49,200 City of Rockingham 26,300 2,400 3,800 32,500 Shire of Waroona 17,500 500 500 18,500 Experience Perth Tourism Western Australia | Tourism Development Priorities 47
- Page 1 and 2: Date of Publication: MARCH 2010 EXP
- Page 3 and 4: TABLE OF CONTENTS Tourism in Wester
- Page 5 and 6: Government’s role in Destination
- Page 7 and 8: Experience Perth The Experience Per
- Page 9 and 10: In terms of current overnight visit
- Page 11 and 12: Perth Sub-Region Includes the Citie
- Page 13 and 14: Current Performance: For some, Pert
- Page 15 and 16: Accommodation The Perth region is c
- Page 17 and 18: Amenities While blessed with signif
- Page 19 and 20: Strategic Priorities for the Perth
- Page 21 and 22: 5) Redevelop Perth Airport and upgr
- Page 23 and 24: 7) Ensure tourism related needs are
- Page 25 and 26: Fremantle and Rottnest Sub-Region I
- Page 27 and 28: Current Performance: Fremantle has
- Page 29 and 30: Accommodation While Fremantle has a
- Page 31 and 32: Strategic Priorities for the Freman
- Page 33 and 34: 5) Facilitate the development and e
- Page 35 and 36: Strengths and Unique Selling Points
- Page 37 and 38: Access Annual Average Holiday/Leisu
- Page 39 and 40: Attractions and activities The Swan
- Page 41 and 42: Priorities for the Swan Valley and
- Page 43 and 44: 3) Ensure tourism needs are incorpo
- Page 45 and 46: 7) Improve and expand visitor ameni
- Page 47: Peel and Rockingham Sub-Region Incl
- Page 51 and 52: Accommodation The current range of
- Page 53 and 54: Priorities for the Peel and Rocking
- Page 55 and 56: 5) Facilitate the development of di
- Page 57 and 58: Strengths and Unique Selling Points
- Page 59 and 60: Access Annual Average Holiday/Leisu
- Page 61 and 62: Amenities The range and availabilit
- Page 63 and 64: 2) Improve roads and facilities lin
- Page 65 and 66: Avon Valley MOORA Avon Valley Sub-R
- Page 67 and 68: Current Performance: There is a div
- Page 69 and 70: Accommodation While mainly a daytri
- Page 71 and 72: Priorities for the Avon Valley Sub
- Page 73 and 74: Appendix A - Consultation List The
- Page 75 and 76: FACET (Forum Advocating Cultural an
- Page 77 and 78: Shire of Derby-West Kimberley - Mr
- Page 79 and 80: City of Swan City of Wanneroo Denma
- Page 81 and 82: The development stage reflects a we
- Page 83 and 84: Appendix C - Key Points of Contact
Strengths and Unique Selling Points:<br />
The Peel and Rockingham region is approximately one to two hours south of <strong>Perth</strong><br />
and includes the cities of Mandurah and Rockingham and the towns of Pinjarra,<br />
Dwellingup and Waroona. The region has two distinctive areas (coastal and inland)<br />
and is a popular region for daytrips from <strong>Perth</strong>.<br />
The coastal areas of the region are dominated by the cities of Mandurah and<br />
Rockingham.<br />
Once a popular but quiet coastal town, Mandurah has developed substantially<br />
into one of the fastest growing population centres in <strong>Australia</strong>. As a gateway<br />
to the Peel region, Mandurah offers beautiful beaches, waterways, good<br />
surfing, excellent golfing and a close proximity to <strong>Perth</strong>. The city has a range<br />
of accommodation, including an increasing number of business focused<br />
establishments.<br />
“It’s not the sleepy hollow it used to be.”<br />
(Regular <strong>Experience</strong> <strong>Perth</strong> visitor)<br />
While generally considered to be part of the <strong>Perth</strong> Metropolitan area,<br />
Rockingham is still a popular day trip destination known for its bird and marine<br />
experiences, including Penguin Island and swimming with dolphins. Its beaches<br />
offer windsurfing, swimming, fishing and also diving opportunities within the West<br />
Coast Dive Park.<br />
Inland, the tourism focus of the region shifts towards sites located around rivers,<br />
dams and jarrah forests. Lane Poole Reserve near Dwellingup is a popular<br />
camping and adventure activity destination while Serpentine National Park is a<br />
popular daytrip destination. The region is also known for its history, with Pinjarra<br />
being one of the oldest settlements in <strong>Western</strong> <strong>Australia</strong> and the Serpentine-<br />
Jarrahdale and Murray Shires having a long association with the timber industry.<br />
“The area has a relaxed atmosphere and environment, this<br />
encourages a relaxed way of life.” (Destination stakeholder)<br />
46<br />
<strong>Experience</strong> <strong>Perth</strong><br />
<strong>Tourism</strong> <strong>Western</strong> <strong>Australia</strong> | <strong>Tourism</strong> Development Priorities
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