TDP Experience Perth - Tourism Western Australia

Tourism in Western Australia
Tourism is a major contributor to the Western Australian economy and is directly
linked to the State’s long term prosperity.
Western Australia’s tourism industry encourages diversified regional economies
and offers long term development opportunities for regional areas which have
traditionally relied on industries such as mining and agriculture. Tourism develops
strong and vibrant regional communities through employment and business
opportunities for people living throughout the state. For indigenous communities,
tourism can offer employment, business development and the maintenance
of culture. The tourism industry is one of few industries to offer economic
opportunities that mutually support and rely on environmental conservation
objectives.
The benefits of the tourism industry in Western Australia are real, providing over
82,000 jobs and contributing in excess of over $7.3 billion (both directly and
indirectly) to the Western Australian economy. 1
As illustrated below, the tourism industry is an important part of the overall health
and well being of many different industries in Western Australia. 1
Industry
% Industry reliance on Tourism
Accommodation, cafes and restaurants 52.4%
Retail trade 8.0%
Transport and storage 7.9%
Cultural and recreational services 5.7%
Education 5.7%
Communication services 3.5%
Manufacturing 2.4%
In order to continuously improve visitor experiences and grow this significant
industry in an environment of ever increasing competition, it is essential that
Western Australia continues to invest in developing, refreshing and promoting
destinations and experiences that stimulate visitation to and around the state. This
destination development, coupled with a strong brand and effective marketing will
assist in growing Western Australia’s tourism industry through an underpinning of
its brand promise.
2
Experience Perth
Tourism Western Australia | Tourism Development Priorities