TDP Experience Perth - Tourism Western Australia
TDP Experience Perth - Tourism Western Australia TDP Experience Perth - Tourism Western Australia
Accommodation In regards to access in the Swan Valley, the increasing amount of heavy traffic on the Great Northern Highway is seen to be a key concern. This traffic mixes with recreational traffic touring around the Swan Valley, reducing the rural feel of the area and significantly increasing the risk of accidents. The rerouting of this heavy traffic onto a proposed Perth-Darwin highway link to the east of the Valley’s key attractions is seen as priority for ensuring the future of the region. The improvement of other touring routes, particularly around the Chittering Valley is also seen as important. While there are some tour operators in the Swan Valley who access attractions via the Swan River, there is seen to be an overall underutilisation of the Swan River as a transport link. While the development of water transport services along the river is seen as important, there is also realisation that there first needs to be an improvement in jetty and mooring facilities along the upper parts of the river. Apart from one major resort in the Swan Valley, accommodation options in the region are seen to be mainly limited to smaller operations such as bed and breakfasts, chalets and a few caravan parks. While increasing accommodation stock is seen as desirable, the region’s proximity to the other parts of the Perth metropolitan area means that current overnight visitation is low, with limited demand from visitors (particularly intrastate visitors) to stay overnight in the region. “It’s just a bit close isn’t it? Why would I stay overnight when I can just drive home?” (Regular Experience Perth visitor) Despite this, there is still seen to be opportunities for development of additional accommodation stock in the region to support particular areas of demand. As there is seen to be a lack of three or four star accommodation for business travellers or groups in Midland, there is the opportunity to develop more short stay accommodation in this area. There is also seen to be the opportunity to develop additional short stay accommodation in the Swan Valley and Perth Hills and develop additional or improved caravan park stock in the Perth Hills to cater for the large numbers of caravan camping visitors that travel down the Great Eastern Highway. 36 Experience Perth Tourism Western Australia | Tourism Development Priorities
Attractions and activities The Swan Valley is most renowned for its food and wine experiences which revolve around the wide variety of restaurants, wineries, breweries and fresh produce outlets that exist in the area. These outlets are highly popular during weekends and many have become attractions in their own right. In addition to food and wine experiences, the Swan Valley is home to other attractions popular amongst day trippers including art galleries, Whiteman Park and Caversham Wildlife Park. In contrast, the Perth Hills is known mainly for its nature based attractions and is home to several national parks which provide the opportunity for walking, cycling, and picnicking. The area around Mundaring Weir is an extremely popular day trip destination, and is a hub for walkers and cyclists using the Bibbulmun Track, Kep Track, Railway Reserves Heritage Trail and Munda Biddi Trail. The townships of Armadale, Kalamunda and Mundaring also provide the opportunity to engage in the area’s heritage and history as well as experience arts, crafts, fresh produce and regional markets. In addition, the region is home to a small but emerging wine region. Both the Swan Valley and Perth Hills are home to well known local festivals such as Taste of the Valley, Spring in the Valley, the Avon Descent and Mundaring Truffle Festival. Perhaps the biggest issue for attractions and activities in the region revolves around access and competition for water. In the Swan Valley, the rural landscape, characterised by viticultural and horticultural pursuits, is a key drawcard to the region. Among other impacts on this region, the decreased availability of water is impacting the viability of the agricultural businesses which ultimately underpin the tourism offering in the region. In the Perth Hills, access to and the ability to undertake activities at water catchment areas is often limited and tourism development is often hampered by the regulations which apply when developing in water catchments. Furthermore, the impact of water related infrastructure, such as the infrastructure planned for Mundaring Weir, also has the potential to impact negatively on the tourism experience in the Perth Hills. With an increasing population in the region resulting in increasing demand for attractions and activities that revolve around waterways, it is essential that tourism agencies continue to collaborate with the Department of Sport and Recreation, the Department of Environment and Conservation and the Department of Water to ensure tourism related needs are taken into consideration in the long term planning for water catchment areas in the region. This includes ensuring that any offset provided by the Water Corporation as a result of capital works is used to improve the integration and orientation of the tourism-related assets at Mundaring Weir. Outside of issues to do with water catchment areas, a number of significant attraction development projects have been planned. Of particular significance is the development of the Kalamunda Community and Cultural Centre, a multipurpose centre integrating art exhibitions, local wine experiences, the existing Kalamunda Heritage Village and a relocated Kalamunda Visitors Centre. “The development will cost $5.4 million and has already attracted a number of new businesses including food and drink type businesses and art galleries.” (Destination stakeholder) In the Swan Valley there are plans to further expand upon the indigenous culture and history in the area through the development of an Indigenous Cultural Centre on the banks of the Swan River and the development of a memorial to Aboriginal historical identity, Yagan. There are also plans to develop the Swan Region Riverside Park, a 100 hectare recreational facility incorporating environmental, historical and mythological interpretation. Lastly, a rejuvenation of heritage building facades is planned in Guildford and Midland with the aim of preserving and enhancing the historical look and feel of these townships. Experience Perth Tourism Western Australia | Tourism Development Priorities 37
- Page 1 and 2: Date of Publication: MARCH 2010 EXP
- Page 3 and 4: TABLE OF CONTENTS Tourism in Wester
- Page 5 and 6: Government’s role in Destination
- Page 7 and 8: Experience Perth The Experience Per
- Page 9 and 10: In terms of current overnight visit
- Page 11 and 12: Perth Sub-Region Includes the Citie
- Page 13 and 14: Current Performance: For some, Pert
- Page 15 and 16: Accommodation The Perth region is c
- Page 17 and 18: Amenities While blessed with signif
- Page 19 and 20: Strategic Priorities for the Perth
- Page 21 and 22: 5) Redevelop Perth Airport and upgr
- Page 23 and 24: 7) Ensure tourism related needs are
- Page 25 and 26: Fremantle and Rottnest Sub-Region I
- Page 27 and 28: Current Performance: Fremantle has
- Page 29 and 30: Accommodation While Fremantle has a
- Page 31 and 32: Strategic Priorities for the Freman
- Page 33 and 34: 5) Facilitate the development and e
- Page 35 and 36: Strengths and Unique Selling Points
- Page 37: Access Annual Average Holiday/Leisu
- Page 41 and 42: Priorities for the Swan Valley and
- Page 43 and 44: 3) Ensure tourism needs are incorpo
- Page 45 and 46: 7) Improve and expand visitor ameni
- Page 47 and 48: Peel and Rockingham Sub-Region Incl
- Page 49 and 50: Current Performance: After signific
- Page 51 and 52: Accommodation The current range of
- Page 53 and 54: Priorities for the Peel and Rocking
- Page 55 and 56: 5) Facilitate the development of di
- Page 57 and 58: Strengths and Unique Selling Points
- Page 59 and 60: Access Annual Average Holiday/Leisu
- Page 61 and 62: Amenities The range and availabilit
- Page 63 and 64: 2) Improve roads and facilities lin
- Page 65 and 66: Avon Valley MOORA Avon Valley Sub-R
- Page 67 and 68: Current Performance: There is a div
- Page 69 and 70: Accommodation While mainly a daytri
- Page 71 and 72: Priorities for the Avon Valley Sub
- Page 73 and 74: Appendix A - Consultation List The
- Page 75 and 76: FACET (Forum Advocating Cultural an
- Page 77 and 78: Shire of Derby-West Kimberley - Mr
- Page 79 and 80: City of Swan City of Wanneroo Denma
- Page 81 and 82: The development stage reflects a we
- Page 83 and 84: Appendix C - Key Points of Contact
Accommodation<br />
In regards to access in the Swan Valley, the increasing amount of heavy traffic<br />
on the Great Northern Highway is seen to be a key concern. This traffic mixes<br />
with recreational traffic touring around the Swan Valley, reducing the rural feel<br />
of the area and significantly increasing the risk of accidents. The rerouting of<br />
this heavy traffic onto a proposed <strong>Perth</strong>-Darwin highway link to the east of the<br />
Valley’s key attractions is seen as priority for ensuring the future of the region. The<br />
improvement of other touring routes, particularly around the Chittering Valley is<br />
also seen as important.<br />
While there are some tour operators in the Swan Valley who access attractions<br />
via the Swan River, there is seen to be an overall underutilisation of the Swan<br />
River as a transport link. While the development of water transport services<br />
along the river is seen as important, there is also realisation that there first needs<br />
to be an improvement in jetty and mooring facilities along the upper parts of the<br />
river.<br />
Apart from one major resort in the Swan Valley, accommodation options in<br />
the region are seen to be mainly limited to smaller operations such as bed and<br />
breakfasts, chalets and a few caravan parks. While increasing accommodation<br />
stock is seen as desirable, the region’s proximity to the other parts of the <strong>Perth</strong><br />
metropolitan area means that current overnight visitation is low, with limited<br />
demand from visitors (particularly intrastate visitors) to stay overnight in the region.<br />
“It’s just a bit close isn’t it? Why would I stay overnight when<br />
I can just drive home?” (Regular <strong>Experience</strong> <strong>Perth</strong> visitor)<br />
Despite this, there is still seen to be opportunities for development of additional<br />
accommodation stock in the region to support particular areas of demand.<br />
As there is seen to be a lack of three or four star accommodation for business<br />
travellers or groups in Midland, there is the opportunity to develop more short stay<br />
accommodation in this area. There is also seen to be the opportunity to develop<br />
additional short stay accommodation in the Swan Valley and <strong>Perth</strong> Hills<br />
and develop additional or improved caravan park stock in the <strong>Perth</strong> Hills to<br />
cater for the large numbers of caravan camping visitors that travel down the Great<br />
Eastern Highway.<br />
36<br />
<strong>Experience</strong> <strong>Perth</strong><br />
<strong>Tourism</strong> <strong>Western</strong> <strong>Australia</strong> | <strong>Tourism</strong> Development Priorities
Change language