TDP Experience Perth - Tourism Western Australia

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Attractions and activities Fremantle is well renowned for heritage and history including its well preserved 19th century streetscape. There are many attractions and activities that revolve around the heritage and history experiences in the city including the Fremantle Prison, Western Australian Maritime Museum, the Round House and Fremantle History Museum. While currently well capitalised upon, stakeholders feel that there are further opportunities to build upon Fremantle’s heritage and multicultural history through the coordinated development of additional interpretation and facilitation of tour development. The city is also known for its vibrant arts scene and home-grown events, including the Blessing of the Fleet, Fremantle Festival and Street Arts Festival. There are also numerous other popular attractions in the city including the Fremantle Markets and Fishing Boat Harbour. Rottnest is well known for the opportunity it provides its visitors to cycle (or catch a bus) to the island’s numerous marine based attractions. These marine based attractions include pristine beaches and the activities such as fishing, diving, surfing and snorkelling. Rottnest also offers numerous historical experiences revolving around the island’s history as a prison for local Aborigines and a base for World War II activities. While the Rottnest Island Authority has plans to further develop attractions and activities on the island, stakeholders see the further development of interpretation and experiences revolving around the heritage and history of Rottnest as a priority. Amenities Fremantle is generally seen to have an excellent range of tourism-related amenities. There are numerous cafes and restaurants, excellent nightlife and a range of independent operators that provide unique shopping experiences. However, there are also seen to be significant opportunities to improve some basic visitor amenities such as car parking, signage and visitor servicing in preparation for the International Sailing Federation (ISAF) World Championships that will be held in Fremantle in 2011. In addition, the refurbishment of the Fremantle Passenger Terminal and the need to expand conference facilities in Fremantle and Rottnest are seen as priorities for the region. “Fremantle needs more corporate businesses to cover from Monday to Thursday when there are no tourists and it needs more floor space to hold these businesses. This is a crucial for Fremantle to move forwards in terms of infrastructure.” (Destination stakeholder) While Rottnest is seen to have the vast majority of amenities and services needed to meet the needs of visitors, it is recognised that the provision of utility infrastructure on the island is a major issue paramount to the sustainability of the tourism experience. Due to the age of utility infrastructure on the Island, an investment in upgrade, refurbishment or replacement of utilities infrastructure is required. In working towards this, the Rottnest Island Authority will complete a review looking at the most cost effective way of supplying utilities on the Island. 28 Experience Perth Tourism Western Australia | Tourism Development Priorities
Strategic Priorities for the Fremantle and Rottnest Sub-Region The following priorities will assist in improving infrastructure and stimulating private investment in product development in the Experience Perth tourism region. It is important to remember that these priorities do not cover all areas of destination development, such as marketing and events. Tourism WA will monitor the progress of priorities and may assist in facilitation. 1) Facilitate the development of diversified accommodation stock on Rottnest The requirement for higher end accommodation is seen to be part of a larger need to provide alternative accommodation options at different price points to help alleviate accommodation shortages on the island. In recognition of this, the Rottnest Island Authority has a number of accommodation initiatives planned. Key projects include: Priority Project Key agencies Timeframe Very High Development of the Mount Herschel site on Rottnest Island for 4-5 star tourism accommodation Rottnest Island Authority, Landcorp 1-5 years High Develop additional hotel style accommodation on land adjacent to current hotel Rottnest Island Authority 1-5 years High Develop additional camping or eco type accommodation Rottnest Island Authority 1-5 years 2) Encourage and facilitate the conversion of heritage buildings and Crown land sites for tourism accommodation in Fremantle Due to a lack of available land and need to preserve the heritage feel of city, there are limited opportunities to alleviate the accommodation shortage in Fremantle. As a result, the conversion of heritage buildings into sites for tourism accommodation is seen as a priority. In the short term, work is being done to both secure the release of suitable Crown land sites for tourism accommodation development, and encourage the conversion of existing heritage buildings. Key projects include: Priority Project Key agencies Timeframe High Secure the release of the Henderson Street Landbank site for the development of tourism accommodation City of Fremantle 1-5 years Experience Perth Tourism Western Australia | Tourism Development Priorities 29
Page 1 and 2: Date of Publication: MARCH 2010 EXP
Page 3 and 4: TABLE OF CONTENTS Tourism in Wester
Page 5 and 6: Government’s role in Destination
Page 7 and 8: Experience Perth The Experience Per
Page 9 and 10: In terms of current overnight visit
Page 11 and 12: Perth Sub-Region Includes the Citie
Page 13 and 14: Current Performance: For some, Pert
Page 15 and 16: Accommodation The Perth region is c
Page 17 and 18: Amenities While blessed with signif
Page 19 and 20: Strategic Priorities for the Perth
Page 21 and 22: 5) Redevelop Perth Airport and upgr
Page 23 and 24: 7) Ensure tourism related needs are
Page 25 and 26: Fremantle and Rottnest Sub-Region I
Page 27 and 28: Current Performance: Fremantle has
Page 29: Accommodation While Fremantle has a
Page 33 and 34: 5) Facilitate the development and e
Page 35 and 36: Strengths and Unique Selling Points
Page 37 and 38: Access Annual Average Holiday/Leisu
Page 39 and 40: Attractions and activities The Swan
Page 41 and 42: Priorities for the Swan Valley and
Page 43 and 44: 3) Ensure tourism needs are incorpo
Page 45 and 46: 7) Improve and expand visitor ameni
Page 47 and 48: Peel and Rockingham Sub-Region Incl
Page 49 and 50: Current Performance: After signific
Page 51 and 52: Accommodation The current range of
Page 53 and 54: Priorities for the Peel and Rocking
Page 55 and 56: 5) Facilitate the development of di
Page 57 and 58: Strengths and Unique Selling Points
Page 59 and 60: Access Annual Average Holiday/Leisu
Page 61 and 62: Amenities The range and availabilit
Page 63 and 64: 2) Improve roads and facilities lin
Page 65 and 66: Avon Valley MOORA Avon Valley Sub-R
Page 67 and 68: Current Performance: There is a div
Page 69 and 70: Accommodation While mainly a daytri
Page 71 and 72: Priorities for the Avon Valley Sub
Page 73 and 74: Appendix A - Consultation List The
Page 75 and 76: FACET (Forum Advocating Cultural an
Page 77 and 78: Shire of Derby-West Kimberley - Mr
Page 79 and 80: City of Swan City of Wanneroo Denma
Page 81 and 82:
The development stage reflects a we
Page 83 and 84:
Appendix C - Key Points of Contact
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