TDP Experience Perth - Tourism Western Australia

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Strengths and Unique Selling Points: Although only small in size, the Fremantle and Rottnest region contains some of Western Australia’s most recognised tourism locations. Located just a short drive from the Perth CBD, the city of Fremantle is both a popular day trip destination and an alternative place to stay for interstate and international visitors to Perth. Renowned for its heritage buildings, the city is also well known for its Fishing Boat Harbour, working port, weekend markets, alternative retail options, events, nightlife and café culture. “Fremantle has so much to do and it’s kept a lot of original features. It’s one of Perth’s best kept towns.” (Destination stakeholder) Rottnest Island, located 19km off Fremantle is also a well-loved destination, particularly amongst the local Perth population. The appeal of the island’s spectacular beaches, unique heritage, restricted vehicle access and extensive marine life and wildlife (such as quokkas), draws significant numbers of visitors for daytrips and extended holidays. “Rottnest Island is known for its proximity to the mainland and its natural environment, including the beaches. Also the affordability of accommodation and the variety of the experiences, for example snorkelling and diving, parasailing and adventure tourism.” (Destination stakeholder) “It’s an iconic holiday destination for many locals and it’s an A-class reserve with its unspoilt environment and beaches.” (Destination stakeholder) 24 Experience Perth Tourism Western Australia | Tourism Development Priorities
Current Performance: Fremantle has been heavily geared towards tourism since its major overhaul more than 20 years ago (in the lead up to the defence of America’s Cup in 1987), and is now considered to be a consolidated tourism destination. However, given Fremantle’s rejuvenation was some time ago, the town would now benefit from further streetscape enhancements to improve its visual amenity. In contrast, Rottnest has been regarded as a significant destination for intrastate overnighters and interstate and international day trippers for a number of decades. In recent times the Rottnest Island Authority (the island manager) has taken significant steps to refresh and expand the islands tourism offering, and as a result the island is considered to be in a stage of rejuvenation. Current Lifecycle and Performance of Fremantle and Rottnest sub-region: Area Stage in Lifecycle Access Accommodation Attractions/Activities Amenities Fremantle Consolidation High Medium High High Rottnest Rejuvenation High Medium Medium Medium For additional information about the Tourism Area Lifecycle see Appendix B. Annual Average Holiday/Leisure Overnight Visitors 2001-2008 3 Local Government Area Intrastate Interstate International Total Rottnest* n/a n/a n/a 110,000 City of Fremantle 17,800 22,100 24,100 64,000 *Data provided by the Rottnest Island Authority for the 2008/09 financial year. Additional figures from the Authority indicate that the Island received around 365,000 visitors by ferry in 2008/09, with an additional estimate of 200,000 visitors via private vessel. Experience Perth Tourism Western Australia | Tourism Development Priorities 25
Page 1 and 2: Date of Publication: MARCH 2010 EXP
Page 3 and 4: TABLE OF CONTENTS Tourism in Wester
Page 5 and 6: Government’s role in Destination
Page 7 and 8: Experience Perth The Experience Per
Page 9 and 10: In terms of current overnight visit
Page 11 and 12: Perth Sub-Region Includes the Citie
Page 13 and 14: Current Performance: For some, Pert
Page 15 and 16: Accommodation The Perth region is c
Page 17 and 18: Amenities While blessed with signif
Page 19 and 20: Strategic Priorities for the Perth
Page 21 and 22: 5) Redevelop Perth Airport and upgr
Page 23 and 24: 7) Ensure tourism related needs are
Page 25: Fremantle and Rottnest Sub-Region I
Page 29 and 30: Accommodation While Fremantle has a
Page 31 and 32: Strategic Priorities for the Freman
Page 33 and 34: 5) Facilitate the development and e
Page 35 and 36: Strengths and Unique Selling Points
Page 37 and 38: Access Annual Average Holiday/Leisu
Page 39 and 40: Attractions and activities The Swan
Page 41 and 42: Priorities for the Swan Valley and
Page 43 and 44: 3) Ensure tourism needs are incorpo
Page 45 and 46: 7) Improve and expand visitor ameni
Page 47 and 48: Peel and Rockingham Sub-Region Incl
Page 49 and 50: Current Performance: After signific
Page 51 and 52: Accommodation The current range of
Page 53 and 54: Priorities for the Peel and Rocking
Page 55 and 56: 5) Facilitate the development of di
Page 57 and 58: Strengths and Unique Selling Points
Page 59 and 60: Access Annual Average Holiday/Leisu
Page 61 and 62: Amenities The range and availabilit
Page 63 and 64: 2) Improve roads and facilities lin
Page 65 and 66: Avon Valley MOORA Avon Valley Sub-R
Page 67 and 68: Current Performance: There is a div
Page 69 and 70: Accommodation While mainly a daytri
Page 71 and 72: Priorities for the Avon Valley Sub
Page 73 and 74: Appendix A - Consultation List The
Page 75 and 76: FACET (Forum Advocating Cultural an
Page 77 and 78:
Shire of Derby-West Kimberley - Mr
Page 79 and 80:
City of Swan City of Wanneroo Denma
Page 81 and 82:
The development stage reflects a we
Page 83 and 84:
Appendix C - Key Points of Contact
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