TDP Experience Perth - Tourism Western Australia

Current Performance:
For some, Perth is viewed as a stagnant destination that is a ‘quick win’ in terms of the state’s tourism priorities, assuming development barriers can be overcome. For
others it is seen to be declining and needing enormous work to be reinvigorated.
Balancing these different perspectives, it is felt that Perth is at the latter stages of stagnation, and is potentially on the precipice of either rejuvenation or decline, depending
heavily on the ability to stimulate development over the next five to ten years.
“Work has to be done in Perth – not sure what it is; but
there’s a sense of ‘dullsville’. We have a lot of events but we
lack the buzz of Melbourne or Sydney. It doesn’t have that
sense of excitement of a city.” (Statewide stakeholder)
“Perth needs to become appealing again, not just a ‘gateway’
to other destinations. It is – and should be –
a destination in its own right.” (Statewide stakeholder)
Current Lifecycle and Performance of Perth sub-region:
Area Stage in Lifecycle Access Accommodation Attractions/Activities Amenities
Perth Rejuvenation High Medium Medium Medium
For additional information about the Tourism Area Lifecycle see Appendix B.
Annual Holiday/Leisure Overnight Visitors 2001-2008
Local Government Area Intrastate Interstate International Total
City of Perth 259,400 189,800 269,700 718,900
Experience Perth
Tourism Western Australia | Tourism Development Priorities
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