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TDP Experience Perth - Tourism Western Australia

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Strengths and Unique Selling Points:<br />

The <strong>Perth</strong> region is the gateway for visitors to <strong>Western</strong> <strong>Australia</strong> and the focus of<br />

much of the state’s tourism industry. Over one quarter of nights spent by holiday<br />

and leisure visitors in <strong>Western</strong> <strong>Australia</strong> are spent in this region.<br />

One of the key attractions in the region is Kings Park; a 400 hectare park located<br />

within walking distance of the <strong>Perth</strong> central business district (CBD). The park<br />

is home to a range of flora, fauna and recreational opportunities and provides<br />

visitors with a spectacular view over the city and Swan River.<br />

The metropolitan area is also home to a range of cultural assets including the<br />

<strong>Western</strong> <strong>Australia</strong>n Museum, the Art Gallery of <strong>Western</strong> <strong>Australia</strong>, the <strong>Perth</strong> Mint<br />

and Swan Bell Tower, which provide visitors with a taste of <strong>Western</strong> <strong>Australia</strong>n<br />

history and local culture.<br />

The <strong>Perth</strong> region contains many entertainment options - a range of cafes,<br />

restaurants, theatres, retail outlets and an increasing number of small bars and<br />

nightlife options. Northbridge is the main entertainment precinct in the region,<br />

however East and West <strong>Perth</strong>, Subiaco, Leederville, South <strong>Perth</strong>, Mt Lawley and the<br />

King Street precinct have become entertainment hubs in their own right.<br />

Overall, the pristine and unspoilt environment of the region, coupled with a<br />

relaxed cosmopolitan lifestyle are often cited by visitors as key strengths of the<br />

region.<br />

“It’s a great place, beautiful and clean, lovely, very relaxed.”<br />

(Interstate visitor) 5<br />

“The Swan River, the art galleries and the city’s symphony<br />

orchestra – there is a good cultural base which is significant<br />

for a city of this size and it has a little bit of everything rather<br />

than one element.” (Destination stakeholder)<br />

“It’s a very beautiful city. We love the river it’s so very clean.”<br />

(Chinese visitor) 5<br />

10<br />

<strong>Experience</strong> <strong>Perth</strong><br />

<strong>Tourism</strong> <strong>Western</strong> <strong>Australia</strong> | <strong>Tourism</strong> Development Priorities

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