Strategic Plan 2008 to 2013 - Tourism Western Australia

Initiatives to be undertaken:
Initiative Description To be undertaken when?
Y1 Y2 Y3 Y4 Y5
By Whom?
Strategy: Opportunity Identification/Business Case Development
5.1 Develop a comprehensive
portfolio of investment
ready opportunities in
Western Australia aligned
with agreed WA positioning,
iconic experiences and
destinations, and future
consumer needs.
5.2 Promote a whole of
state approach to tourism
infrastructure needs.
Expedite tourism projects within Western
Australia through the identification of
strategically important sites and facilitation
of pre-approvals and pre-feasibilities to
get them ‘investor ready’. Extend Tourism
Landbank and promote this to domestic and
overseas investors.
Work with the identified 29 government
agencies, as well as local and
Commonwealth Governments to ensure
that the tourism priorities identified in the
five Destination Development Strategies are
taken into account in their forward planning
and funding prioritisation.
P P P P P
P P P P P
IDVS &
Marketing
IDVS
5.3 Provide input and direction
into event related infrastructure.
Work closely with the relevant agencies
involved with new and existing major event
infrastructure to ensure effective policy
development, planning and operation.
P P P P P EventsCorp
Strategy: Investor Partnerships
5.4 Pursue big brands, attraction and
accommodation developers, to
increase investment.
Revisit priorities for brands and developers.
Develop and implement communication
strategies for them. Seek out project
offerings (through Landbank and other
initiatives) and deliver them to targeted
investors.
P P P P P
IDVS
5.5 Identify key high profile
champions for our industry (both
individuals and organisations).
Develop opportunities to influence key
decision makers in WA as to the value
of tourism to the economy and the
community.
P P P P P Board &
EMT
Strategy: Market Investment Opportunities
5.6 Develop clear long term view of
Western Australia for investors.
• Create an image/brand
position for Western Australia.
• Raise profile of that image.
Develop investment attraction strategies
that promote WA to domestic and overseas
investors as a profitable and safe investment
environment.
P P P P P
IDVS
And addressing all 3 strategies
5.7 Expand air services and overall
air capacity to and within
Western Australia.
Develop and implement a multi-faceted
approach to increase frequency and capacity
on existing routes, attract new airlines to
and throughout WA and introduce new
non-stop air linkages to service core and
emerging markets. The resultant increase in
air services and overall capacity is expected
to become evident over 2 to 5 years.
P P P P P Marketing
TOURISM WESTERN AUSTRALIA | Strategic Plan 2008 to 2013 | Building for the Future 23