Strategic Plan 2008 to 2013 - Tourism Western Australia

STRATEGIC OBJECTIVE: Influence major infrastructure
priorities and attract private investment
Focus:
On influencing public infrastructure providers;
and on facilitation – removing the barriers to and
attracting new commercial investment.
What must we do to get there?
Strategies to be employed include:
Outcome:
Western Australian built tourism product meets
visitor needs.
Where are we now?
Destination Development Strategies have been developed for
all five regions. They provide guidelines for future public and
private sector investment in tourism product and infrastructure
for the next five years.
We aim to increase the quantity, quality and diversity of
tourism product by addressing gaps in access, accommodation,
activities and amenities around our key icons.
The Destination Development Strategies will determine and
drive Tourism WA’s underlying development activity in each of
the tourism regions within the State.
Where do we want to be?
Investors will actively seek opportunities in this State as a result
of the obvious Government support of Tourism WA’s priorities
and success. Western Australian infrastructure, required to
facilitate tourism investment, will be identified and some will
be in place by 2013. Our top 10 tourism public infrastructure
priorities will be funded.
Tourism WA will be viewed as a key player and its opinion will
be respected and sought after in exploring and assessing new
infrastructure which has tourism implications/opportunities.
Opportunity Identification/Business Case Development
– Concerted effort (time and resources) will be directed
towards building a comprehensive portfolio of investment
ready opportunities in the State and then promoting a whole
of State approach to tourism infrastructure needs.
Greater attention will be placed on attraction and tour
investment to ensure that visitors’ experiences are enhanced
with new and improved things to see and do whilst in our
State, aligned with iconic tourism experiences.
Investor Partnerships – We will work to support both
public and private sector investment in Western Australian
tourism products and infrastructure. Our ability to strengthen
partnerships across government and with industry is critical to
securing our capacity, in terms of established infrastructure, to
cater for existing and future visitor needs.
Market Investment Opportunities – An increased marketing
effort will be directed towards attracting investor capital from
interstate and overseas parties over the next five years.
How will we measure success against this
objective?
In addition to strategically managing agency activities to
ensure delivery on initiatives outlined in this plan, the following
key performance indicators will be used to assess achievement.
Key Performance Indicators
(to be confirmed through the State Budget Process for 2008-09)
KPI Measure
Target
Growth and value of $450m worth of tourism
tourism projects under projects under construction
construction. by year 5.
22 TOURISM WESTERN AUSTRALIA | Strategic Plan 2008 to 2013 | Building for the Future