Strategic Plan 2008 to 2013 - Tourism Western Australia

Initiatives to be undertaken continued...
Initiative Description To be undertaken when?
Y1 Y2 Y3 Y4 Y5
By Whom?
Strategy: Quality Visitor Information – refer to Customer Access and Feedback Strategy,
and Quality Visitor Information Services Strategy
Strategy: Business Tourism
3.8 Manage the increased funding
to the Perth Convention
Bureau and monitor
performance through the
Marketing Services Agreement.
3.9 Work with the Perth
Convention Bureau to
improve business event
marketing to maximise
delegate numbers and
length of stay.
Strategy: Business Tourism
Under a new five year agreement, there will be
a significant increase in resources to establish
an international market presence and to seek
out and bid for large scale major business
events in excess of 900 delegates.
Additional funding will be focused on providing
improved bid development and sponsorship
for large scale business events. There will
also be additional trade marketing activities
undertaken including alignment with Tourism
WA’s marketing activities.
Additional opportunities will be developed in
the areas of pre and post touring for business
bvent delegates.
Increased destination marketing will result
in delegate boosting to confirmed business
events and an increase in awareness of Perth
Western Australia as a major business events
destination.
P P P P P EventsCorp
P P P P P EventsCorp
3.10 Facilitate the development
of better quality tourism
product/attractions/
accommodation aligned with
iconic tourism experiences
Identify global examples of high yield
attractions and products that suit WA.
Release Landbank sites in iconic locations for
high yield ‘outback luxury’ tourism products.
Work with land owners (govt and non govt)
and private investors to increase development
of quality attractions.
P P P P P
IDVS
TOURISM WESTERN AUSTRALIA | Strategic Plan 2008 to 2013 | Building for the Future 17