advertising prospectus - Tourism Western Australia

advertising
prospectus
2013 Wildflower Holiday guide
Tourism Western Australia invites all tourism accredited businesses to advertise
in the 2013 Wildflower Holiday Guide. The wildflower season in Western Australia
offers an amazing opportunity for businesses to promote themselves to this highly
enthusiastic audience.

There are more than 12,000 species of wildflowers in Western Australia and over 60% of these species
are found nowhere else in the world. Each year, from June in the north until November in the south,
they bring a spectacle of colour and scent that needs to be experienced to be believed.
The 2013 Wildflower Holiday Guide will be launched in February 2013 by Tourism Western Australia.
REGISTRATIONS ARE NOW OPEN
for the opportunity to submit your application to
advertise in the 2013 Wildflower Holiday Guide
REGISTRATION DEADLINE
Friday 7 December 2012
TARGET MARKET
• Wildflower Enthusiasts.
• Nature Lovers.
• People aged 45+ travelling as a couple or in a group on a selfdrive
or group package.
• The primary target audience for our Experience Extraordinary
brand is Socially Aware and Aspirational Achievers (Roy Morgan
segmentation) who are 35 – 64 years old with a household
income of $100k+ travelling without children. A relatively upmarket
audience, they are united by some common attitudes. They are
naturally curious, value experiences, believe that you get back
what you give and that a holiday is about more than just rest. The
secondary target audience is Grey Explorers and intrastate families.
DISTRIBUTION
• 35,000 print run for 2013 distribution.
• Distributed to all accredited visitor centres in Western Australia.
• Distributed at domestic consumer shows including the caravan and
camping shows in Adelaide, Melbourne, Sydney and Brisbane.
• Available to download from westernaustralia.com/wildflowers.
WHO CAN ADVERTISE
National Tourism Accredited Businesses
Businesses will need to demonstrate valid tourism accreditation,
with TAAL or TQUAL approved programs and include a current
accredited tourism business registration number on the advertising
application form. Accreditation registration numbers can be found
on your current accreditation certificate.
ADVERTISING RATES
• The advertising rate schedule can be found on the Application Form.
• Rates vary depending on the size of the advert.
ADVERTISING CONDITIONS
• Advertisers must comply with Tourism WA’s accreditation policy.
• Advertisers must honor existing retail commissions with travel
agencies and visitor centres for any price or package offered
within the 2013 Wildflower Holiday Guide.
ARTWORK
Advertisers will be required to supply their own professionally
created, print ready advertisement. Tourism WA does not offer an
advert creation or amendment service.
Artwork Specifications
Advert Position: Where possible, advertisements will be placed in
contextually relevant positions.
Specifications:
• Full page Trim 275mm (h) x 210mm (w)
Allow 5mm for bleed
• 1/3 page (landscape) 80mm (h) x 190mm (w)
• 1/9 page 80mm (h) x 60mm (w)
Artwork Format
• High resolution PDF (300dpi minimum) acceptable.
• Crop marks and 3mm bleed on all edges required.
• Files must be CMYK and Apple Macintosh compatible.
Artwork Submissions
• Via compressed file email (preferred). Emailed files must
be under 5MB per email to be accepted. Please email to:
artwork@creativefruition.com.au
• Via CD or USB posted to:
Creative Fruition, PO Box 348, Victoria Park WA 6979.
Please ensure you enclose a business card or with compliments
slip inside the envelope – identifying who you are.
Artwork Proof
All advertisers will be provided the opportunity to proof their
advertisement on the page it will be displayed, before we go to print.
DEADLINES
Booking Deadline
Application Forms are required by Friday 7 December 2012.
Material Deadline
Advert artwork must be submitted before Friday 14 December 2012.
CONTACT DETAILS
Tourism Western Australia
Level 9, 2 Mill Street, Perth, Western Australia 6000
T: 08 9262 1700
F: 08 9262 1735
E: wildflowers@westernaustralia.com

2013 Wildflower Holiday Guide – Advertising Application Form
Please print off, fill in and sign your Advertising Application Form then, scan and email before
5pm Friday 7 December 2012 to:
Email: wildflowers@westernaustralia.com
Subject: WILDFLOWER GUIDE – TOURISM WESTERN AUSTRALIA
Contact Name:
Business Category: Accommodation Tour/Transport/Hire Attraction Visitor Centre Other
Company Name:
ABN:
Company Address:
Suburb/Town:
Postcode: Telephone: Fax:
Email:
I/we hereby agree to pay the commission rates as per existing contracts/agreements on bookings received from the
Western Australian Visitor Centre, RAC Travel, Visitor Centres/Tourist Bureau and travel agents etc.
Signature:
Date:
ACCREDITATION
Please provide your Accredited Tourism Business registration number
NB: Registration number can be found on your current accreditation certificate.
RATE SCHEDULE (all rates are exclusive of GST)
Please Circle:
Advertisement Size
Rate
1/9 Page $200.00
REGISTRATIONS ARE NOW OPEN
for the opportunity to submit your application to
advertise in the 2013 Wildflower Holiday Guide
REGISTRATION DEADLINE
Friday 7 December 2012
1/3 Page $450.00
Full Page $1200.00