Gary Paterson, AOT - Tourism Victoria
Gary Paterson, AOT - Tourism Victoria Gary Paterson, AOT - Tourism Victoria
Today’s - Inbound Tour Operator AOT INBOUND | PACIFIC SPIRIT TRAVEL | EXPERIENCE TOURS AUSTRALIA Gary Paterson | General Manager | Global Sales and Marketing |
- Page 3: With all this choice why work with
- Page 8 and 9: However there are some major challe
- Page 10 and 11: Asia - Is a fantastic source for bu
- Page 12: Thank You for your time this mornin
Today’s - Inbound Tour Operator<br />
<strong>AOT</strong> INBOUND | PACIFIC SPIRIT TRAVEL | EXPERIENCE TOURS AUSTRALIA<br />
<strong>Gary</strong> <strong>Paterson</strong> | General Manager | Global Sales and Marketing |
With all this choice why work with an<br />
inbounder ?<br />
– We offer
• We use dynamic rates platforms more and more.<br />
• Reliance on the static rates is less relevant<br />
• We require constant Inventory/Allotment<br />
adjustments<br />
• We need PR materials sent in regularly, to use in<br />
our database communications<br />
• We need new images of your products to keep<br />
your products updated online<br />
• We need your products on Facebook / Twitter for<br />
cross promote ..<br />
• We need promotional deals / rates to sale<br />
campaigns
However there are some major challenges<br />
on the horizon that we face as does the<br />
<strong>Tourism</strong> Industry as a whole.<br />
• Australia’s popularity is very mature and is levelling out but still<br />
very popular and highly desirable.<br />
• Australian Dollar maintaining its strength – big increases with<br />
Asian Currencies<br />
• High Increase of Hotels / Restaurants rates in our Metro Cities<br />
making packages too high for some travellers.
However there are some major challenges<br />
on the horizon that we face as does the<br />
<strong>Tourism</strong> Industry as a whole. (continued)<br />
• Lack of availability in some Cities means that we are unable<br />
to confirm some Australian business – due to lack of hotel<br />
rooms.<br />
• As Australia looks to Asia in these tougher conditions so does<br />
the rest of the world.<br />
• European Airlines flooding the Asian Marketplace with cheap<br />
European Airfares cheaper than the fare to Australia
Asia – Is a fantastic source for business but<br />
it really requires careful research and clear<br />
understanding.<br />
• We work with 17 Asian Markets and every market is different<br />
• Some products are good for one Asia market but not the other Asia<br />
markets.<br />
• Malaysia and Hong Kong travellers love to do self drive holidays<br />
• Melbourne & <strong>Victoria</strong> is hugely important to all markets<br />
• The Language Skills across Asia dictate the type of traveller<br />
• FIT Traveller or a Group Traveller<br />
• Melbourne blessed with enormous range of Cuisine’s<br />
• Chinese travellers complain most Melbourne Chinese Restaurants<br />
are Cantonese style so we had to modify our product range to suit.<br />
• After Dinner activity is highly desirable (Shopping/Massage)<br />
• Are our products Asia Ready ?? (Free Wifi) (Ipod Docks in room)<br />
• Short Lead time / Lots of Changes
Northern Hemisphere Markets<br />
- UK , Europe, USA, Canada…<br />
• 2011 saw a big drop from these traditional markets<br />
• But 2012 has seen some return of business levels<br />
• For <strong>AOT</strong> YoY we have seen growth from France and Spain<br />
• These markets will come back – but not to the levels we saw 09 &10<br />
• The premium/luxury end of the market is still there<br />
• Airfares from Europe to AUS are still very competitive (but high)<br />
• Emirates / QF partnership will help European business to AUS<br />
• A big note of caution to make sure we do not lose sight of Europe in<br />
all the Asian Hype as these markets will retract and go elsewhere.<br />
• Europeans travellers disperse much more into regional locations<br />
• AUSTRALIA / MELBOURNE / VICTORIA STILL HIGHLY DESIRABLE<br />
AND ON MOST EUROPEANS BUCKET LIST.
Thank You for your time this morning<br />
Q & A ?