Regional Marketing and Development Plan - Tourism Victoria

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ADDRESSING SKILLS, SERVICE STANDARD AND ENVIRONMENTAL SUSTAINABILITY TOURISM EXCELLENCE The new Tourism Excellence Program was launched in late 2008 to improve synergies between programs and create a competitive advantage for Victoria through improved service standards and visitor satisfaction. The Program involves an integrated approach, bringing together elements such as customer satisfaction, staff skills and business development that, combined, will contribute to the broader tourism objectives of market development and increased visitor yield. Activity Overview Target market Budget Timing Buy-in/Leverage opportunities Victorian Tourism Awards Program Tourism Excellence Grants Program Mentoring Industry - March – August 2011 Gala ceremony Industry - 14 November 2011 Tourism Victoria provides grant funding to regions to undertake a tourism excellence initiatives such as business audits, mentoring, leadership programs and workshop for the industry. Industry $10,000 1 July 2011 - 30 June 2015 TOURISM VICTORIA’S REGIONAL MARKETING AND DEVELOPMENT PLAN 2011-2012: PHILLIP ISLAND 14
CONTACT DETAILS EXECUTIVE MANAGER CONTACT LI WEI Group Manager International Markets P: 9653 9776 E: li.wei@tourism.vic.gov.au REGIONAL MARKETING CONTACT FELICITY IRWIN Regional Marketing Manager P: 9653 9795 E: felicity.irwin@tourism.vic.gov.au TOURISM VICTORIA’S REGIONAL MARKETING AND DEVELOPMENT PLAN 2011-2012: PHILLIP ISLAND 15
Page 1 and 2: TOURISM VICTORIA’S REGIONAL MARKE
Page 3 and 4: INTRODUCTION In late 2008, we relea
Page 5 and 6: IMPROVING THE SUPPLY AND QUALITY OF
Page 7 and 8: Activity Overview Target market Tou
Page 9 and 10: India Travel Mission Trade wholesal
Page 11 and 12: ONLINE A key priority for Tourism V
Page 13: RESEARCH The promotion and delivery

Regional Marketing and Development Plan - Tourism Victoria

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