25.09.2014 Views

Regional Marketing and Development Plan - Tourism Victoria

Regional Marketing and Development Plan - Tourism Victoria

Regional Marketing and Development Plan - Tourism Victoria

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

ADDRESSING SKILLS, SERVICE STANDARD AND ENVIRONMENTAL SUSTAINABILITY<br />

TOURISM EXCELLENCE<br />

The new <strong>Tourism</strong> Excellence Program was launched in late 2008 to improve synergies between programs <strong>and</strong> create a competitive<br />

advantage for <strong>Victoria</strong> through improved service st<strong>and</strong>ards <strong>and</strong> visitor satisfaction. The Program involves an integrated approach, bringing<br />

together elements such as customer satisfaction, staff skills <strong>and</strong> business development that, combined, will contribute to the broader tourism<br />

objectives of market development <strong>and</strong> increased visitor yield.<br />

Activity Overview Target market Budget Timing<br />

Buy-in/Leverage<br />

opportunities<br />

<strong>Victoria</strong>n <strong>Tourism</strong><br />

Awards Program<br />

<strong>Tourism</strong> Excellence<br />

Grants Program<br />

Mentoring Industry - March – August<br />

2011<br />

Gala ceremony Industry - 14 November<br />

2011<br />

<strong>Tourism</strong> <strong>Victoria</strong> provides grant funding<br />

to regions to undertake a tourism<br />

excellence initiatives such as business<br />

audits, mentoring, leadership programs<br />

<strong>and</strong> workshop for the industry.<br />

Industry $10,000 1 July 2011 - 30<br />

June 2015<br />

TOURISM VICTORIA’S REGIONAL MARKETING AND DEVELOPMENT PLAN 2011-2012: PHILLIP ISLAND 14

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!