yarra valley & dandenong ranges gUIde BooK - Tourism Victoria
yarra valley & dandenong ranges gUIde BooK - Tourism Victoria yarra valley & dandenong ranges gUIde BooK - Tourism Victoria
8 VICTORIA’S LOGOS & TEMPLATES Tourism Victoria We use the jigsaw logo on all domestic marketing materials and sponsorships. Guidelines about how to use it correctly are available through Tourism Victoria’s Brand Services unit. We use cover templates on key collateral to ensure consistency throughout Victoria’s marketing. The full suite of templates can be accessed via www.visionsofvictoria.com To request usage please contact Tourism Victoria’s Regional Marketing team. Brand Victoria We use the Brand Victoria logo on all international marketing materials and trade partnerships. Guidelines about how to use it correctly are available through Tourism Victoria’s Brand Services unit at www.brandvictoria.com Tactical marketing We use templates for local area tactical marketing. It is available at www.tourism.fastartbureau.com Linking our shared identity
9 VICTORIA’S typography Our family of fonts reflect our shared personality, and the experiences of Victoria. We combine them in particular ways to accent action, emotion and other types of information. We apply them in the same way across all marketing materials to reinforce our ties with Victoria. GOTTOMAT Gottomat book is our main font. It has strong links and equity with our existing advertising campaign and jigsaw brand. We use it for story and page headings. Gill Sans Gill Sans complements Gottomat with a warm ‘human’ feel. We use it for sub-headings and body copy. ABCDEFGHIJKLMNOPQRSTUVWXYZ* GOTTOMAT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 GILL SANS LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 GILL SANS Regular
- Page 1 and 2: yarra valley & dandenong ranges GUI
- Page 3 and 4: 3 CONTENTS This guide book is about
- Page 5 and 6: 5 VICTORIA’S DIFFERENCE Victoria
- Page 7: 7 VICTORIA’S VISUAL ELEMents & wr
- Page 11 and 12: 11 YARRA VALLEY & DANDENONG RANGES
- Page 13 and 14: 13 YARRA VALLEY & DANDENONG RANGES
- Page 15 and 16: 15 YARRA VALLEY & DANDENONG RANGES
- Page 17 and 18: 17 YARRA VALLEY & DANDENONG RANGES
- Page 19 and 20: 19 victoria YARRA VALLEY & DANDENON
- Page 21 and 22: 21 YARRA VALLEY & DANDENONG RANGES
- Page 23 and 24: 23 DANDENONG RANGES’ BRAND PYRAMI
- Page 25 and 26: 25 ADVERTISING CAMPAIGNS An adverti
- Page 27 and 28: 27 TACTICAL Imagery Imagery should
- Page 29: 29 e-newsletters White Space One of
8<br />
VICTORIA’S LOGOS & TEMPLATES<br />
<strong>Tourism</strong> <strong>Victoria</strong><br />
We use the jigsaw logo on all domestic marketing materials<br />
and sponsorships. Guidelines about how to use it correctly<br />
are available through <strong>Tourism</strong> <strong>Victoria</strong>’s Brand Services unit.<br />
We use cover templates on key collateral to ensure<br />
consistency throughout <strong>Victoria</strong>’s marketing. The full suite<br />
of templates can be accessed via www.visionsofvictoria.com<br />
To request usage please contact <strong>Tourism</strong> <strong>Victoria</strong>’s Regional<br />
Marketing team.<br />
Brand <strong>Victoria</strong><br />
We use the Brand <strong>Victoria</strong> logo on all international<br />
marketing materials and trade partnerships. Guidelines<br />
about how to use it correctly are available through<br />
<strong>Tourism</strong> <strong>Victoria</strong>’s Brand Services unit at<br />
www.brandvictoria.com<br />
Tactical marketing<br />
We use templates for local area tactical marketing.<br />
It is available at www.tourism.fastartbureau.com<br />
Linking our shared identity
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