yarra valley & dandenong ranges gUIde BooK - Tourism Victoria
yarra valley & dandenong ranges gUIde BooK - Tourism Victoria
yarra valley & dandenong ranges gUIde BooK - Tourism Victoria
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29<br />
e-newsletters<br />
White Space<br />
One of the core values of <strong>Victoria</strong>’s<br />
brand is to express sophistication.<br />
This is achieved by creating large<br />
areas of white space.<br />
Typeface<br />
Use Gottomat as headings or<br />
features, and a Sans-Serif (Arial or<br />
Helvetica) as body copy.<br />
Imagery<br />
Imagery should express the brand<br />
values of the region.<br />
Clear Space<br />
A large part of <strong>Victoria</strong>’s brand is to<br />
express sophistication. This can be<br />
achieved by creating large areas of<br />
clear space.<br />
EXAMPLE ONLY<br />
Colour<br />
Use assigned regional colours to help<br />
identify the region.
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