yarra valley & dandenong ranges gUIde BooK - Tourism Victoria
yarra valley & dandenong ranges gUIde BooK - Tourism Victoria
yarra valley & dandenong ranges gUIde BooK - Tourism Victoria
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27<br />
TACTICAL<br />
Imagery<br />
Imagery should express the brand<br />
values of the region and/or the<br />
segment focus of the campaign.<br />
jigsaw Typeface<br />
regional colour<br />
Use one of the core regional colours<br />
to identify the region.<br />
Complementary colour<br />
White Space<br />
One of the core values of <strong>Victoria</strong>’s<br />
brand is to express sophistication.<br />
This is achieved by creating large<br />
areas of white space.
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