yarra valley & dandenong ranges gUIde BooK - Tourism Victoria

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26 ADVERTISING CAMPAIGNS DANDENONG RANGES MZMMVIC 3088_ArtDeco_port.indd 1 28/8/08 10:25:27 AM
27 TACTICAL Imagery Imagery should express the brand values of the region and/or the segment focus of the campaign. jigsaw Typeface regional colour Use one of the core regional colours to identify the region. Complementary colour White Space One of the core values of <strong>Victoria</strong>’s brand is to express sophistication. This is achieved by creating large areas of white space.
Page 1 and 2: yarra valley & dandenong ranges GUI
Page 3 and 4: 3 CONTENTS This guide book is about
Page 5 and 6: 5 VICTORIA’S DIFFERENCE Victoria
Page 7 and 8: 7 VICTORIA’S VISUAL ELEMents & wr
Page 9 and 10: 9 VICTORIA’S typography Our famil
Page 11 and 12: 11 YARRA VALLEY & DANDENONG RANGES
Page 19 and 20: 19 victoria YARRA VALLEY & DANDENON
Page 23 and 24: 23 DANDENONG RANGES’ BRAND PYRAMI
Page 25: 25 ADVERTISING CAMPAIGNS An adverti
Page 29: 29 e-newsletters White Space One of

yarra valley & dandenong ranges gUIde BooK - Tourism Victoria

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