yarra valley & dandenong ranges gUIde BooK - Tourism Victoria
yarra valley & dandenong ranges gUIde BooK - Tourism Victoria
yarra valley & dandenong ranges gUIde BooK - Tourism Victoria
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23<br />
DANDENONG RANGES’ BRAND PYRAMID<br />
Our brand pyramid is a snap shot of all the qualities,<br />
experiences and attributes that make up our region’s<br />
unique offer. We use our brand pyramid to help guide the<br />
development of all marketing material. It is the foundation<br />
to our brand story, brand language and all written and<br />
visual elements of our communications.<br />
ESSENCE<br />
Lush<br />
natural haven<br />
of hidden<br />
delight<br />
PERSONALITY<br />
Natural, Warm, Calm, Sincere,<br />
Romantic, Eclectic<br />
VALUES<br />
Balance, Community, Integrity, Nature, Creativity<br />
FUNCTIONAL BENEFITS<br />
Accessible cosy retreat,<br />
Fresh natural setting,<br />
Choice of boutique experiences<br />
EMOTIONAL BENEFITS<br />
Sense of intimacy, Tranquil, Romanced,<br />
Enchanted, Refreshed<br />
ATTRIBUTES<br />
Proximity to melbourne, Lush mountain greenery, Gardens, Walking trails, Local produce,<br />
Artisans and Galleries, Eclectic shops, Blend of contemporary and traditional cafés,<br />
Boutique accommodation, Puffing Billy
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