yarra valley & dandenong ranges gUIde BooK - Tourism Victoria

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12 YARRA VALLEY & DANDENONG RANGES’ IMAGE You retreat into a secluded hideaway. The valley unravels, forests enchant, nooks unfold. Your tastes are enlivened with an invitation to indulge. Time abounds as you drink in the delicious pleasures. The Yarra Valley and Dandenong Ranges. It’s… SOPHISTICATED | ROMANTIC | PASSIONATE | CREATIVE | INDULGENT A rich ramble of intimate retreats nestle among the vine-dotted valleys, enchanted forests and mountain nooks. Vignerons open the cellar door to some of Australia’s best wines, and restaurateurs fuse local produce for some of the finest contemporary fare for ambient dining in cosy surrounds.
13 YARRA VALLEY & DANDENONG RANGES’ DIFFERENCE Just as ‘compact diversity’ stands as shorthand for Victoria’s offer, ‘vineyard and mountain hideaways’ aims to capture our unique difference – what we offer that no other region does. And all of our marketing communications express this distinct offer and ambience: Sophisticated, Romantic, Passionate, Creative, Indulgent getaways for lovers of fine food and wine. Capturing our unique difference
Page 1 and 2: yarra valley & dandenong ranges GUI
Page 3 and 4: 3 CONTENTS This guide book is about
Page 5 and 6: 5 VICTORIA’S DIFFERENCE Victoria
Page 7 and 8: 7 VICTORIA’S VISUAL ELEMents & wr
Page 9 and 10: 9 VICTORIA’S typography Our famil
Page 11: 11 YARRA VALLEY & DANDENONG RANGES
Page 15 and 16: 15 YARRA VALLEY & DANDENONG RANGES
Page 19 and 20: 19 victoria YARRA VALLEY & DANDENON
Page 23 and 24: 23 DANDENONG RANGES’ BRAND PYRAMI
Page 25 and 26: 25 ADVERTISING CAMPAIGNS An adverti
Page 27 and 28: 27 TACTICAL Imagery Imagery should
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