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Mifare, Oyster and ITSO Cards Hacked Smart Card & Identity News

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What are the changes or differences you see in market dem<strong>and</strong> today as opposed to five years<br />

ago?<br />

I don’t know if you are aware but five years ago I was working as a venture capitalist <strong>and</strong> looking at the<br />

emerging markets, so I feel very qualified to answer this particular question. 2002 was the year after the<br />

technology ‘bubble’ had burst, <strong>and</strong> the market had begun to slow down. There are no major differences in<br />

dem<strong>and</strong> to note, although it was around the time that Bluetooth was adopted with a very similar appetite to the<br />

enthusiasm that surrounds NFC today.<br />

Do you think your impressive financial pedigree as well as international recognition (De<br />

Tonnac was awarded the ID trail blazer award) attracted Motorola <strong>and</strong> other major players to<br />

invest?<br />

Excuse my lack of modesty, but definitely, yes. Inside Contactless were rewarded with an innovation award at<br />

the Sesames 2007. In the same way that an employer looks at a resume, investors look at how successful our<br />

company is. We have an annual turnover of 200 million US dollars <strong>and</strong> employ over 500 people worldwide. In<br />

my experience, an investor considers three factors. First, an interest in the NFC market which Motorola<br />

certainly has. Secondly, satisfaction with the technology <strong>and</strong> intellectual property which I believe we provide<br />

<strong>and</strong> finally, the right people <strong>and</strong> appropriate management for the task.<br />

So what are the critical factors in Inside Contactless’ success?<br />

Consistency. We have had the same people working for us for 12 years <strong>and</strong> we all share the same goals. Our<br />

technicians are experts in their fields who live, breathe, eat, sleep <strong>and</strong> drink contactless cards. We are engaging a<br />

crusade to introduce NFC to the world! We have 60 patents <strong>and</strong> a healthy bottom-line profit; the company<br />

really has come a long way. We hold 70% of the market share because of our assets such as our microprocessor.<br />

In an innovative market we have continued to make breakthroughs, <strong>and</strong> we are a forerunner in the industry<br />

because of this.<br />

Finally in light of the Motorola investment, what are your long <strong>and</strong> short term goals?<br />

In the short term, over the next 12 months we want to gain a strong position within the US <strong>and</strong> develop some<br />

revenue streams. We will tap into new markets such as the UK, <strong>and</strong> Canada which is moving towards dual<br />

interface technology. We also aim to capitalise on Motorola’s investment by speeding up the NFC adoption<br />

process. In the long term, we will massively invest in software <strong>and</strong> increase our chip sales. We must be willing<br />

to go public <strong>and</strong> primarily make some money!<br />

De Tonnac predicts a bright future for NFC, <strong>and</strong> is confident that he <strong>and</strong> his staff can lead the explosion of<br />

contactless applications. With continued high performance, <strong>and</strong> financial injection from major players, Inside<br />

Contactless seems to have all the ingredients for success. De Tonnac’s latest coup in signing Motorola to the<br />

cause will only serve to enhance his company’s already lofty reputations in the industry.<br />

<strong>News</strong> In Brief<br />

Australian Go <strong>Card</strong> Transport<br />

Systems Crash<br />

Queensl<strong>and</strong> news have reported the new Go <strong>Card</strong><br />

smartcard system has suffered another devastating<br />

credibility blow - only a day after the Bligh<br />

Government boasted the long-overdue project was<br />

"going well" <strong>and</strong> nearing completion.<br />

Thous<strong>and</strong>s of morning peak-hour train commuters<br />

struggled to buy a ticket on the 15 th January when<br />

all 179 high-tech TransLink smartcard machines<br />

<strong>Smart</strong> <strong>Card</strong> & <strong>Identity</strong> <strong>News</strong> • January 2008<br />

across the CityTrain network went into meltdown<br />

for nine hours.<br />

Besieged contractor Cubic Transportation Systems<br />

was supposed to be installing new software on a<br />

few machines overnight but instead crashed the<br />

whole system. Some machines even began spitting<br />

out Japanese to frustrated patrons.<br />

The lack of purchase points forced Queensl<strong>and</strong><br />

Rail into an embarrassing backdown of a new fareevasion<br />

campaign as commuters travelled free or<br />

7

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