Boxoffice-October.19.1959

October 19, 1959 

Section Two

. 

Put 'em together. . 

Popcorn and Coca-Cola are two of your biggest sellers— two of your 

biggest profit-makers, too. 

• When sizzling hot popcorn and refreshing, 

ice-cold Coke are offered side-by-side, they sell each other! • 

Try it. 

(Your attendants can help, too, by suggesting popcorn and 

% This is the profitable art of PLUSMANSHIP— 

reaching for the extra sale that lies just beyond 

the original order. Ask your representative of 

The Coca-Cola Company for further details. 

Coke as a happy combination.*)

! 

sell more of both 

SIGN OF GOOD TASTE 

"COKE" IS A RE0I9TEREO TAAOE-MARK. COPTftlQHT

X 

/ 

Business 

eAN be as good 

MAKE IT! 

l to 

accom- 

,d should be !««•S9 Wog»' 

«" 

than pane,s »l Steel 

Panels afford 

Write for literature on Wagner's big 

line of show-selling equipment . . . 

The MODERN THEATRE SECTION

The superb new design of the National "Seventy" permits truly hi-speed 

adaptability to any 35mm system—standard, wide-screen, Cinemascope, 

etc. With the "Seventy" you can schedule a program combining the two 

film sizes . . . converting from one to the other in a matter of minutes! 

Special features of the National "Seventy": 

• Separate sprockets are provided for each film width— single screw 

fastening of the sprockets means practically instantaneous removal. 

• Optical and magnetic sound components are an integral part of the 

projector housing rather than separate "added-on" units. 

• Magnetic sound head contains separate clusters for 4 and 6 channel 

sound reproduction. 

• Curved film gate stabilizes focus and reduces film buckling. Adjustable 

tension of teflon runners assures steady projection with all film, new or old. 

Call your National man 

for complete specifications, 

prices and delivery 

on the "Seventy". 

National Theatre Supply Company 

92 Gold Street, New York 38, N. Y. 

Branches Coast-to-Coost 

• Lens mount is rugged and exceptionally accurate—can accommodate 

any focal length lens for presentation of 70mm or 35mm. 

• Projector Drive motor is connected directly to mechanism and provides 

for film speeds of 24 or 30 frames per second. 

• Automatic Circulatory Lubrication eliminates need for special 

attention. 

»j: i r.w.i I'u jvj 

A subsidiary of 

GENERAL 

PRECISION 

COMPANY 

• Cone type shutter provides screen with maximum amount of light. 

• Motor-driven film take-up. 

• Completely enclosed pedestal tilts upward to 12 for drive-in use and 

downward to 30° for indoor use. 

BOXOFFICE October 19. 1959 

General Precision 

Equipment Corporation

MODERN THEATRE 

BUYERS' 

REFERENCE 

DIRECTORY and 

SECTION 

OCTOBER 19, 1959 

con t e n t 

THREE CALIFORNIA THEATRE PROJECTS 

An Art Theatre Thrives on Unique Ideas 

Hill Theatre, Monterey, Calif 8 

First-Run House Treated to Major Remodeling 

Vogue Theatre, Los Angeles 10 

One Remodeling—Object: Two Theatres 

Capri, Riviera Theatres, Los Angeles 14 

REFRESHMENT SERVICE 

Vending Ups Sales 100%—Mechanical Salesmen 

Supplement Stand in Overall Merchandising 

Program Robert F. Welch 34 

Concessions Story—Text of Tri-States Theatre 

Refreshment Service Manual 38 

DRIVE-IN 

THEATRES 

THE LEGAL ANGLE 

Watch Your Step—Legal Angles 

on Theatre Mishaps Norman Shigon 18 

20 Ways to Upgrade a Drive-In Jack K. Vogel 45 

EXTRA-PROFIT VENTURES AT THE DRIVE-IN THEATRE 

Go-Kart Races 46 

A PORTFOLIO OF THEATRE PLANNING IDEAS 

A Shopping Center Theatre • Buena Park, Calif... 20 

Expanded Metal—Versatile Decorative Aid 22 

New Ideas, New Entrances 22 

Interesting Treatments for the Standee Area 23 

A High Point for Loew's 24 

Theatre Remodeling Upgrades a Neighborhood 25 

Downtown Portland Gets New First Run 25 

The Decorator Touch in the Theatre Lounge 26 

Miniature Golf 47 

MAINTENANCE AND OPERATION 

How to Handle Pest Control 

in Your Theatre William L. Butts 48 

DEPARTMENTS 

A Portfolio of Theatre Planning Ideas 19 

Projection and Sognd 27 

Refreshment Service 34 

Drive- In Theatres 45 

PROJECTION AND SOUND 

Sound Advice on Stereosound Wesley Trout 27 

Test Equipment, Tips on How to Care for Test Films 

and Instruments for Longer Life 33 

Maintenance and Operation 48 

Readers' Service Bureau 57 

Advertisers' Index 57 

The Key to Better Buying Directory at 58 

I. L. THATCHER, Managing Editor 

The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month. Editorial or general business correspondence should be addressed to 

Associated Publications, 825 Van Brunt Blvd., Kansas City 24, Mo. Eastern Representative: Carl Mos, 45 Rockefeller Plaza, New York 20, N. Y.; Central Representatives: 

Ewing Hutchison Organization, 35 East Wacker Drive, Chicago I, III.; Western Representative: Wettstein, Nowell & Johnson, Inc., 672 South Lafayette 

Park Place, Los Angeles 5, Calif. 


— 

J 

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Each salesman's kit contains the following modern 

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BOXOFFICE October 19. 1959

* 4ftfc 

" .. 

Informality is the theme in the lounge. The color scheme is pink 

and charcoal. The furniture in the conversation corner is Scandinavian. 

An 1890s telephone hangs on the wall right center. At 

the left, an old printers' type case is candy counter. 

Patrons continually threaten to steal this rare potbellied 

stove used as the Hill Theatre's ticket box. 

A battle-scarred veteran of early California newspaper publishing 

is this old type case, now serving as a candy counter. Candy is 

displayed in old-fashioned candy jars. The little dolls are 

characters from "Peanuts" and are great favorites with patrons. 

ing room of the Monterey Herald. Imitation birds in 

a gilded cage, cute little figures from the "Peanuts" 

newspaper cartoon, and a bulletin board where patrons 

may post notices of "ti-ades," meetings, etc., are among 

the atmospheric ideas which have caught on. The theatre 

has a striking location, sitting on the side of Oarmel 

Hill overlooking Monterey and the Bay. The auditorium 

has 303 seats, all of the loge type. Pursuing its policy 

of changing decor to keep patrons interested, the theatre 

has just redone its ladies' and men's rooms and 

given the lobby-lounge a charcoal and pink paint job. 

Alongside a painting by a California artist hangs a cage with 

^ 

"Thomas and Jefferson," toy birds, the theatre's "mascots." 

BOXOFFICE October 19, 1959

FIRST-RUN HOUSE TREATED TO MAJOR REMODELING 

OWNER: National Theatres & Television, Inc. ARCHITECT: J. A. Dreilsma 

The impressive new front and marquee of the remodeled first-run Vogue 

Theatre, Hollywood, Calif., extends over rental shops at right to give greater 

stature to the theatre building and dominate the block. At lower left, 

the theatre as it appeared before the updating work was undertaken. 

The Vogue had a hemmed-in look before the remodeling. Now, the entrance area looks expansive 

through the device of stretching the marquee and attraction board across adjoining shops. 

Recently reopened after a $225,- 

000 updating, the Vogue Theatre in Hollywood, 

Calif., has a distinctive new front, 

marquee and vertical sign. Tile, terrazzo 

and stucco were employed in the new treatment, 

and the sign is metal. The front appears 

to have been widened due to extending 

the theatre marquee over three profitable 

rental shops. 

In the outer lobby a tiled wall surrounds 

a CinemaScope-shaped window enclosure 

which incorporates a boxoffice and flanking 

displays of current and coming attractions. 

Carpeting has been brought 

right out to the sidewalk line. Poster cases 

are all 

new. 

The main floor foyer has all new carpeting 

and light fixtures, and the concessions 

stand was custom-designed. 

Within the auditorium, new carpeting, 

seats and draperies were installed. A 57x24- 

foot screen replaces the former smaller 

screen. New 79mm projectors and six-track 

sound equipment usable for all systems 

were put in, and a 50-ton air conditioning 

system installed. 

Restrooms were redone in tile and 

Formica. 

The remodeling and redecorating work 

was under the direction of J. Walter 

Bantau, technical director for National 

Theatres & Television, Inc., owner of the 

first-run house. 

10 The MODERN THEATRE SECTION

Carpet extends right out to the sidewalk to extend a warm welcome 

to patrons who may buy their tickets at the boxoffice on the 

sidewall, in out of bad weather. Inset downlights create a bright, 

inviting look in this outer lobby. Decorative tiles provide the facing. 

A Bright, Light Treatment Given 

To the Lobby and Foyer Areas 

To create a more expansive refreshment area, doors 

to the two aisles in the auditorium were removed, and 

new side entrances arranged. A band of terrazzo surrounds 

the concessions stand and the rest of the floor 

and stairway were carpeted. The graceful, modern lighting 

fixtures are supplemented by inset down spotlights 

to highlight the merchandise. Popcorn, candy, nuts and 

cold drinks are featured. Attractive planters are reflected 

in the mirrored backbar wall. The whole effect is one of 

cheerfulness and charm. Note unusual chandeliers. 

BOXOFFICE October 19, 1959 11

VOGUE THEATRE . . . Cont'd 

The Vogue auditorium as it now appears with the new widescreen. 

New Auditorium Entrances Solve a Problem 

AFTER 

Important changes were made in 

the auditorium, chief of which was the 

elimination of the proscenium arch, and 

the installation of a new widescreen. Also, 

aisle doors were removed in order to provide 

an unbroken wall behind an enlarged 

concessions stand, and new entrances to the 

auditorium were provided at each side. New 

carpeting was laid and new seats installed. 

New projection and sound equipment was 

installed. "Patrons will be assured of perfect 

vision and the best in sound reproduction, 

amidst every modern comfort and 

luxury, throughout the entire theatre," say 

Roy Evans, first-run district manager, and 

Ralph Hathaway, manager of the Vogue. 

BEFORE 

The Vogue's screen area before remodeling was undertaken. Note 

the small size of the screen in comparison with the new one at 

upper left, installed after the proscenium arch was removed. 

AFTER 

These pictures show the change made in the entrance arrangement to the auditorium. 

Two aisle doors such as the one shown in the picture below were removed in order to 

provide an unbroken wall behind an enlarged concessions stand in the lobby and side 

entrances built as shown above. Also, the new wall treatment with the heavy scroll 

decorations 

removed. 

BEFORE 

The mezzanine lounge is attractively furnished, with the largepatterned 

carpet contrasting nicely with the light plain walls 

and furniture. Restrooms off the lounge were redone in tile and 

Formica, and new fixtures installed. "We are very proud of 

the remodeled Vogue," said J. Walter Bantau, technical director 

for National Theatres. "To our knowledge, it represents 

the best comfort and pleasure, both from a technical and architectural 

standpoint." 

CREDITS: Air conditioning: Westinghouse • Carpet: National 

Theatre Supply • Concessions equipment: Selmix drink dispenser, 

Scotsman ice machine • Lamps: Excelite • Lenses: Panovision 

• Plumbing: Crane • Projectors: Simplex • Rectifiers: 

Christie • Screen: Hurley Super Optica • Seats: American Bodiform 

* Sound: Ampex. 


,J^ 

You have as much right to 

expect automatic crater positioning as 

standard equipment on modern projection lamps, as you nave to 

expect selj-starting on an automobile. 

Only Strong lias given you an automatic crater position system 

on all projection lamps developed and manufactured during the 

past 10 years — 

JT NO £XTRJ COST / 

Be sure the price quoted on lamps includes this requisite to good 

projection lighting— that it is not an expensive EXTRA! 

BOXOFFICE :: October 19, 1959 13

ONE REMODELING • OBJECT: TWO THEATRES 

OWNER: Raymond Rohauer ARCHITECTS: W. F. Overpeck, John P. Edwards 

An Old Legitimate 

House in Los Angeles 

Is 

Neatly Carved 

Into a Pair of Small, 

Intimate Auditoriums 

A 40-foot frontage is sufficient for the 

two theatres, 22 feet for the Riviera, 

J 5 for the Capri, three for walls. 

#% dream began taking shape in the 

mind of the veteran exhibitor and producer 

Robert L. Lippert about a year ago. 

The Los Angeles theatre operator had long 

been wondering what could be done to 

bring cash customers back to the boxoffice. 

Sure, people were still attending 

movies—but not in the same numbers as 

previously. 

Lippert's dream gradually crystallized as 

he analyzed the motives of theatregoers. 

He knew that big buildings and fancy 

auditoriums couldn't be counted on to lure 

people from their easy chairs. And large 

theatres filled to about one-third capacity 

were very depressing indeed. 

SMALL, 

LUXURIOUS THEATRE 

Why not go to the opposite extreme, he 

wondered, and provide an intimate atmosphere 

where patrons would feel that they 

belonged to a small, congenial group? 

Wouldn't it be better to offer them the 

best possible billings in a relatively small 

yet luxurious house? 

Quality. That was the answer. Quality 

in programming and surroundings. 

Mulling over these thoughts, Lippert 

formulated his plans. If and when he became 

involved in the launching of a new 

theatre it would be small. He would book 

the best American and foreign films, preferably 

both. Audiences would be given the 

choice of two bills, each appealing to discriminating 

tastes. Design and decor would 

carry out the quality theme. 

Lippert's chance to prove his theories 

came when he took over the 40-year-old 

Dahl Theatre, a legitimate playhouse on 

Beverly Blvd. in Los Angeles. He gutted 

the interior and spent $110,000 rebuilding 

to make sure everything was right. Two 

theatres replaced the Dahl in the same 

40x99-foot building. Total seating capacity 

remained the same. Today the Riviera 

screens foreign films before 200 seats and 

14 

BEFORE 

AUDIT OFUUrA 

Floor Plans of the Old and the New T AFTER 

THEMRE 

100 SEATS 

THEMKE 

00 SEM5 

A longitudinal section showing how low ceiling requires use of mirrors to catch projected image. 


i 

the Capri shows American classics to 100. 

There's considerable elasticity in this arrangement, 

of course. If a domestic show 

pulls better than a foreign one it would 

be moved over to the Riviera. 

The builder thought it would take at 

least six months for the public to become 

acquainted with the new operation. But 

the impact was so immediate however, that 

the goal was reached within eight weeks. 

Since redesigning the theatre, Lippert 

has sold the property to Raymond Rohauer, 

in order to devote more time to other 

properties in both production and exhibition 

of films. 

BANDBOX THEATRES 

The Riviera and Capri are promoted as 

"bandbox'' theatres to emphasize their 

small size. Advertising stresses the point 

that patrons get screening room intimacy, 

formerly the privilege of top Hollywood 

executives. 

Everyone who forks over his $1.25 at 

the boxoffice is invited to fill out a request 

card indicating what shows he would like 

to see. An important by-product growing 

out of these cards is a mailing list which 

now totals 9,000. Promotional material is 

sent out periodically, including six-week 

programs for the two theatres. 

Approximately 75 per cent of the regu- 

4 handsome gold inlaid mirror dominates an entire wall of the foyer, and there is gold carpeting 

on the floor. Entrance to the Capri is at left. The mirror reflects a pair of handsome chandeliers 

Cinemascope is shown in both theatres. 

Matching screens to projectors eliminates 

any necessity for cropping, producing the 

best possible picture for every foot of film. 

Projection room equipment includes Simplex 

in the Capri, Ashcraft lamps in the 

Riviera and Goldberg rewinds. Servicing 

is by RCA, and both theatres have Simplex 

sound systems. 

A view of the lobby in the opposite direction of that in the photo at top of page shows the entrance 

to the Riviera. Street doors are at extreme right, and ladies' restroom is in background at the right. 

lar customers are connected in one way 

or another with the motion picture industry. 

Many are writers, producers and directors. 

Some are faculty members from cinema 

and drama departments at various 

colleges and universities. 

Despite the preponderance of professional 

movie people among the clientele, 

the management is convinced that the 

double theatre idea can prove effective 

in 

any community. The professionals are 

probably responsible for the fact that 

foreign films prove more popular in this 

location, but the basic concept of an 

intimate theatre would attract many adherents 

in any area. 

Everyone attending the Riviera or Capri 

gets the red carpet treatment. All 

patrons are greeted personally. 

At intermission an attendant serves coffee 

in the Continental Lounge, compliments 

of the house. Free coffee is also 

available on a self-service basis for those 

awaiting the end of a feature. 

The auditoriums are fully covered by 

a gray carpeting, flecked with black, and 

the closure curtains are gold drapes. Auditorium 

ceilings are finished in tan acoustic 

plaster for sound control, with perforated 

acoustic tile on the back wall. 

"BOUNCE-LIGHT" SYSTEM 

Because of the existing structure's low 

ceiling it was impossible to shoot directly 

out from the projection room's openings. 

This problem was solved by a series of 12- 

inch mirrors. One mirror picks up the image 

from the projector and casts it down 

to a second mirror which is placed at the 

proper angle to relay it to the screen. 

Almost perfect reproduction is achieved 

with this "bounce-light" system. There are 

four sets of mirrors in the common projection 

booth serving both theatres. In addition, 

each of the two operators has 

separate monitoring equipment providing 

him with a clear view of the screen on a 

conveniently located mirror. 

One of the most critical features of the 

entire remodeling program was to build 

a partition wall which would effectively insulate 

the two auditoriums to kill all sound 

transference between the two. Architect 

John P. Edwards, AIA, with whom W. F. 

Overpeck, AIA, was associated in 

drawing 

up the plans, solved this problem by staggered 

stud construction and batt insulation. 

Unlike the ordinary partition, where wall 

covering is nailed on either side of common 

studs, Edwards specified separate rows 

of studs for each face of the wall. Thus, 

when wallboard was applied, nails did not 

extend into members reaching through to 

the other side. 

(Continued on following page) 


TWO-AUDITORIUM THEATRE . 

. . Cont. 

The Capri auditorium. Building two theatres in a 40-foot wide building presented 

severe space restrictions. Here, the floor ramp was eliminated and the 

screen located high so exit door could be placed beneath at left. Has 100 seats. 

In the Riviera theatre the floor ramp continues up to the screen location, and 

exit is through the side wall. The screens extend from wall to wall in both 

theatres, and the gold theme is repeated in closure curtains. Has 200 seats. 

The studs are 2x6 inches instead of 

2x4 inches, the additional strength making 

it possible to extend them up into the 

attic space and eliminate a top plate. Ceiling 

batt insulation could therefore be continued 

right down between them, 4 inches 

thick to make sure that no sound is transmitted. 

A 2x8 inch plate on the floor was 

used for the bottom nailer. 

At the rear of each auditorium a partial 

partition serves as a light baffle between 

the seating area and entry. This 

baffle helps to trap sound as well as light, 

acting somewhat the same way as a maze 

leading into a darkroom. 

Definite economies are realized through 

the compact double theatre arrangement. 

For instance, only one pair of restrooms 

is necessary to serve the two houses. By 

the same token, there is no necessity for 

a second manager or cashier. 

FACADE IS COMPLETELY REBUILT 

Street elevation of the building was 

completely rebuilt for greater eye appeal. 

A large plaster panel broken by vertical 

lines dominates the facade. It serves as 

a base for neon letters in an attractive 

script. The vertical lines serve to maintain 

continuity of design and at the same 

time act as expansion screens to eliminate 

possibility of cracks appearing in the large 

panel. Particles of mica added to the final 

paint coat reflect light from every angle. 

Lower walls are surfaced with 4 [ 2x9 inch 

refractory brick units. These were chosen 

for economical maintenance and pleasing 

appearance. Called "shiners," the masonry 

units have colored graphite clinkers which 

sparkle under lights. 

The patrons get a grand selection of 

features, and many are hard put as to 

which auditorium to enter. For example, 

the French films. "Gervaise" and "Maid in 

Paris" were on a bill in the Capri one week 

and "Sabrina" and "Trouble With Harry" 

were twin-billed at the Riviera. Another 

week, the Capri offered "Rififi" and "Diabolique" 

while the larger theatre had "Man 

With the Golden Arm" and "The Moon Is 

Blue." While seats are not reserved as a 

general rule, in the event patrons want to 

come in a party, the management will set 

aside the desired number of seats. 

Looking back toward the projection room in the Riviera auditorium. Portholes are placed as high as 

oossible, but mirrors are still necessary because of low ceiling. Baffle at rear also is partition for lobby.

Cjie CsxhiUtors tkat Gjre JHakiYKj Jnoney 

Gfre CJiose with Cjooo 1 rojection 

National has a complete line of projection arc lamps to exactly meet the modern needs of every theatre. 

NATIONAL VENTARC 

Proved against all makes of lamps to be the 

world's most powerful projection arc. Employs 

a totally new and different technique a three 

dimensional, cylindrically shaped light source. 

"35/70 SPECIAL" 

Meets the optical requirements of every 70 

mm projector. Also projects 35 mm without 

changing reflectors. Accommodates full 20- 

inch positives. Automatic arc control system. 

NATIONAL CONSTELLATION "170 

The optical system can be quickly changed to 

meet the requirements of the various projection 

systems. Auxiliary lens patterns the 

beam to the aperture shape, projecting more 

light to the screen. 

» 

NATIONAL EXCELITE "135 

Burns 9, 10, 11, and 13.6 mm regular and 10 

mm Hitex positive carbons for all 35 mm 

projection systems. 18" fl.7 or I6V2" fl.9 silvered 

glass or cold type reflector. 

This simplified high intensity type projection 

lamp has become standard for use by small 

and medium size theatres. It has a 14-inch 

diameter reflector which swings out with the 

door so as to permit easy cleaning. 

G'Yatwnnl also offers four olker models in projection lamps for smaller size Ikealres. See OXalional loaai/. 

NATIONAL 

>j;i jaj 1j iiijji.'j 

GENERAL 

PRECISION 

COMPANY 

NATIONAL THEATRE SUPPLY COMPANY 

J-TancheA ôa&t to (ôatt 

A SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION 

B O X O FF I CE October 19, 1959 17

By 

NORMAN SHIGON* 

Watch 

In these days, when the entire 

motion picture business is in a state of 

transition, theatremen know that they 

must make the right decisions but must 

watch their step as they go along. 

Of course, in order to gain some insulation 

from liability for personal injuries, 

theatremen must be especially careful of 

their steps on and about their own premises. 

The general rule of law is quite clear 

that owners and operators of theatres and 

places of public amusement have a duty to 

their business guests to exercise such care 

as the circumstances require and to place 

and keep their premises and fixtures and 

instrumentalities found thereon, and all 

parts of the premises to which persons lawfully 

upon them might reasonably go, in 

a safe condition for the uses for which they 

are intended and designed. While an owner 

or proprietor is not an insurer of the 

safety of his patrons, he is bound to exercise 

the reasonable degree of care that an 

ordinarily careful and prudent man in the 

same position and circumstances would exercise 

for 

patrons. 

the safety and protection of his 

This duty uf exercising reasonable care 

extends to aJ places on the premises, including 

grounds, walks, aisles, inclines, 

platforms, and paths, even those not 

planned nor intended by the owner or 

proprietor for public use, but which, with 

the knowledge of the owner or proprietor, 

have been used habitually and customarily 

by the public. Of course, the care that is 

required is reasonable care, and it is not 

incumbent upon the exhibitor or proprietor 

to make every place on the premises absolutely 

safe in all circumstances and conditions. 

However, since it may often be a 

question of fact as to whether the duty owed 

by the exhibitor or proprietor has been 

breached, and since such questions of fact 

are decided by juries, it is well for an exhibitor 

and/or proprietor to do his best 

to make certain that the premises are safe 

for business guests. In any event, aside 

from the legal obligation, this makes good 

sense from a public relations viewpoint. 

It is to be remembered that merely because 

there is a defective condition upon 

the premises, either by way of construction 

or arrangement or in some other way, that 

it does not necessarily follow that the ex- 

•Member of the Philadelphia Bar Ass'n. 

Your 

Step! 

The Legal Angles on Theatre Mishaps 

hibitor or proprietor of the theatre will be 

charged with negligence. There is a basic 

and fundamental requirement in the law 

that there be a causal relationship and 

connection shown between the alleged 

wrong and the injury which it is claimed 

flows from the wrong. In other words, a 

person is not charged with all the consequences 

of his negligent acts or omissions 

to act, but only those consequences 

which are causily connected with the negligence 

and imposed liability. 

* * * 

If a patron or business guest assumes the 

risk of injury from the known danger, he 

is barred from recovery for any personal 

injuries which he might sustain. The business 

guests do not assume a risk merely by 

coming on the premises. The fact is plain 

that when a proprietor or exhibitor invites 

the public to his theatre, he represents, at 

least by implication, that the premises and 

instrumentalities found thereon are reasonably 

safe, and the patrons and business 

guests have no duty of inspection placed 

upon them to ascertain whether the appliances 

or premises are safe. 

Many theatres have step-ups or stepdowns. 

In a number of cases various jurisdictions 

have held that such structures, in 

and of themselves, do not constitute negligent 

construction or maintenance. Buck 

vs. Miller Amusement Co. (1948) 166 Kan. 

205, 200 P. 2d 286; Vale vs. Indiana 

County Theatres Co. (1941), C.A. 3d Pa. 

120 P. 2d 495. 

In fact, in one case, a patron was injured 

in a fall in a step-off in a darkened 

theatre and there was no other evidence of 

any defect in the passageway or in the 

construction of the step itself. The case 

was taken from the jury and a directed 

verdict entered by the judge in favor of 

the defendant. Rynn vs. Fox-New England 

Theatres (1938) 299 Mass. 258, 12 N.E. 2d 

728. The Court stated that there was no 

structural defect in having the floor of 

the theatre sloped toward the stage on an 

incline, and in installing a row of seats 

on a level passageway, or platform, which 

dropped in perpendicular fashion to the 

level of the floor upon which the row of 

seats next in front of it was placed. The 

Court expressed the opinion that this type 

of architectural design was not uncommon 

and that such a construction was natural 

and proper and that it should be obvious 

to any person of ordinary intelligence. 

An unusual case, which shows the limits 

to which some courts will go in holding 

that a step-down is not a negligent construction 

is Garrett vs. W. S. Butterfield 

Theatres (1933) 261 Mich. 262, 246 N.W. 

57. In that case the facts appeared that 

a friend of the injured plaintiff had opened 

a door leading from the ladies' lounge, 

which was dimly lit, to the toilet room. 

The floor of the toilet room was a stepdown 

of 4'/2 inches, and the plaintiff went 

through and fell on the step. It further 

appeared that the toilet room door swung 

into the lounge and that the floor level 

of the lounge continued into the toilet 

room about nine inches beyond the door 

casing. This was covered with a tile slab 

of pinkish color. The floor itself consisted 

of tile blocks set diagonally to the line of 

the step in alternating colors and the toilet 

room was brightly lit. There were no 

structural defects in the floor or steps 

themselves. 

A judgment in favor of the j)laintiff was 

reversed and the Court entered judgment 

on behalf of the defendant, notwithstanding 

the jury's verdict for the plaintiff. 

The Court pointed out that the act 

of opening the door toward him would require 

a person to pause long enough to see 

the step and that the situation did not 

constitute a trap. The Court stated that 

different floor levels in private and public 

buildings not connected by steps, were so 

common that they should be anticipated 

by reasonably prudent persons and that 

this type of construction did not constitute 

negligence. 

Where there is not only a step-down or 

a step-up but the surroundings are not 

adequately lit, negligence might be found 

against a theatre owner or exhibitor. In 

one case, an usher failed to advise a patron 

that there was a step-down toward the 

toilet, and the patron lost his balance and 

fell down the stairway to the basement. 

The Court stated that there was no evidence 

in support of an allegation that the 

theatre was defectively constructed at the 

place in question. It held that the lighting 

was not reasonably adequate and that the 

usher could have and should have used his 

flashlight to guide the patron or have 

warned him of the unusual condition. A 

judgment in favor of the injured plaintiff 

was finally upheld in that case. Kmiotek 

vs. Anast (1944) 350 Pa. 593, 39 A. 2d 

923. 

The floor level of the aisle, which was 

constructed lower than the floor level of 

the platform to which the seats were attached 

in a theatre, was held not to be a 

structural defect so that no cause of action 

arose by an injured plaintiff who fell 

as a result of the step-down. Black vs. 

American Mutual Liability Insurance Co. 

(1948), La. App. 37 So. 2d 63). 

• * * 

In essence then, although to construct a 

step-up or a step-down in a theatre is not 

negligence per se, it combined with other 

factors may lay down the pathway to liability. 

A theatreman must give warning of 

all unusual conditions on his premises to 

patrons, should adequately light those 

areas, and in short, should do everything 

necessary to protect his business guests. 

This is another area to watch your step. 


^t [-Portfolio of theatre f-^lannina ^rdead 

*- 

WW?in; 

XAMPLE OF SMART STYLING GOING INTO SHOPPING CENTER THEATRES 

LOCAflC-N: Buena Park, Colrf. ARCHITECT: W. F. Overpeck

A SHOPPING CENTER THEATRE • BUENA PARK, CALIF. 

OWNER: ElectroVision Corp. ARCHITECT: W. F. Overpeck 

The Buena Park Theatre, located in the Los Angeles area, is one of two acquired by ElectroVision Corp., in which Lippert is a major stockholder. The 

identical theatres built within the last year by Robert L. Lippert and recently elevated attraction board quickly catches the eye of motoring Californians. 

The exterior walls are also the interior wolls in the Buena Park. An interesting design is created by alternating the 

concrete blocks so that every other one is indented. On the outside the blocks are indented a few inches. Inside, the 

alternating blocks protrude a few inches. Otherwise, simplicity marks styling and furnishings of the lobby-foyer area. 


THE new Buena Park Theatre, a 570-seat 

house, in the Los Angeles area, is a shopping 

center theatre designed so that it can easily 

be adapted for commercial purposes, at a 

minimum of expense, in the event the location 

doesn't work out satisfactorily as a 

movie house. Examples: Tear out a false 

floor and a conventional slab is revealed. 

Seal off the boxoffice, and you have a 

regular store front. Projection booths are 

convertible into offices. Display cases are 

such that windows can be installed in front 

without having to cut through studs and 

weaken structure. This type of planning 

eases the financing procedure. The cost: 

$75,000 for building, $35,000 for equipment. 

CREDITS: Air conditioning: Chrysler • Carpeting: 

Karogheusian • Changeable letters: Adler • Decoration: 

B. F. Sheerer • Lamps: Peerless • Projectors: 

Simplex • Rectifiers: Strong • Rewinds: 

Golde • Seating: Heywood-Wokefield. 

The concrete block walls of the Buena Park also served as the auditorium walls. Alternating blocks 

which protrude a few inches provide the design. The auditorium has a wood floor over concrete slab. 

An unusual effect is achieved for the front of the theatre through use of colored tiles, a stone planter and wood paneling in the boxoffice area. 

The entire screen area, wall-to-wall and floor-to-ceiling, has been effectively 

draped, to completely solve the problem of decoration and proscenium arch. 

The projection room is ideally laid out and equipped—good ventilation, 

proper lighting in the work areas, plus easy-to-keep-clean floors and walls. 


EXPANDED METAL- 

Wonderfully Effective 

Uses 

Expanded metal— metal mesh to most laymen—is 

a versatile material which is being 

used by an increasing number of theatremen 

in up-dating their properties. Its versatility 

may be seen in the variety of treatments 

shown in these photos—for use as a 

wall, for a lowered ceiling, or a decorative 

background. Also as a setting for displays. 

As a background for an ornamental metal design, expanded metal was used to help modernize an 

old arch in the Granoda Theatre, South Bend. Translucent plastic backs it up, diffuses light. 

At the Kentucky Theatre, Lexington, Ky., the 

metal is used for sides of concessions canopy. 

NEW IDEAS 

NEW ENTRANCES 

When the Piedmont Theatre, Oakland, Calif., was remodeled 

earlier this year, the boxoffice was moved inside. What to do, 

then, with the old boxoffice? As is shown above, it was retained, 

but to remain on duty as a display case. Attractive 

tile was used to cover the old facing and a supporting pillar. 

When the Switow Circuit remodeled the Kentucky Theatre in Lexington, 

Ky., it was decided to create an atmosphere of southern warmth, and to 

embody architectural treatments indigenous to the locale. Thus, the use 

of the ornamental white iron grillwork frames shown in the photo above. 

Redwood paneling, attractive planters odd to the attractiveness of the scene. 


VERSATILE DECORATIVE AID 

Can be Made of Material in 

Theatre Decor 

Here's on idea if you want to give an illusion of width to a theatre area. 

The wall of expanded metal mesh was used on the mezzanine floor of the 

Coliseum Theatre, Son Francisco. Marble pillars were replaced by the 12- 

foot-high wall The material may be used as a divider or in standee area. 

This is the treatment given to a lowered ceiling in the Quilmo Theotre 

in Lima, Ohio. The suspended eggcrate form consists of alternating 

squares of expanded metal and pegboard. Lighting fixtures are in 

the pegboard squares which are painted rose. The metal has a coating 

of ye'low paint. The wood framing is finished in o light gray. 

INTERESTING TREATMENTS 

FOR THE STANDEE AREA 

A sophisticated approach to decorating a standee wall was essential of 

the Paris Theatre, N. Y. Parisian landmarks are etched in white on black. 

In the Kentucky Theatre, Lexington, a corrugated 

plastic material is used for the wall separating 

foyer from auditorium. Handpainted decorations 

add to the attractiveness of the material, known by 

the tradename Transite. It has many theatre uses. 

Wall decor in the rear orchestra promenade of the remodeled Loew's 

State, New York, includes antique mirrored panels, walnut paneling. 


This is elegance in the modern manner as presented in the two-story- high grand foyer of the remodeled Loew's State Theatre in New York. 

A HIGH POINT FOR LOEW'S 

When Loew's Theatres decided to embark on a program of updating many of its keycity 

theatres, the first house picked for a face-lifting was the circuit's Broadway flagship, 

Loew's State. Built in 1921, it was a typical plush theatre of that period— massive, 

over-embellished in decoration, short on leg and elbow space. Loew's spent a million 

dollars giving it the 1959 look, with a new, inviting, sidewalk-to-marquee glass 

entrance area, a luxury lobby-foyer, and an auditorium filled with seating comfort. 

This baronial splendor was eliminated for 

the sleek lines and styling introduced in 

the foyer, shown above. The closed-in 

effect of the massive walls was completely 

disposed of, and a mirrored wall was 

added to the spacious look of the area. 

A wall area in the intermediate lobby 

was given an attractive, informal touch 

through the introduction of a planter set 

against a modern mosaic background. 


THEATRE REMODELING UPGRADES A NEIGHBORHOOD 

THE old 34th Street Theatre, in New 

York's Murray Hill district, dating back 

to the 1870s, has just received a spectacular 

re-do job by the Rugoff & Becker 

Circuit. The house was reopened this 

month as the Murray Hill, an art house. 

Says Architect Ben Schlanger about the 

unusual alterations: "The theatre is designed 

with an eye to eliminating all unnecessary 

or distracting features. The 

walls and ceiling surfaces that frame the 

picture are especially treated through 

lighting effects . . . causing the surrounding 

areas to blend with the picture." 

Only the walls and the roof of the old 34th St. Theatre were left in the re-do of the 87-year-old house. New 

floors, seats, projection room, sound equipment, lounge, lobby and facade were provided. Cost: $500,000. 

Before remodeling. The theatre has served 

the entertainment industry since the 1870s. 

DOWNTOWN PORTLAND GETS NEW FIRST RUN 

4- 

Portland, Ore., is getting a new 

downtown first-run theatre, a $300,- 

000, 650-seat luxury house for the 

John Homrick circuit. The theatre 

will be ready early in 1960. The 

terra cotta and mosaic theatre has 

been designed by Carlson-Eley- 

Grevstad of Seattle, a well-known 

architectural firm in theatrical 

circles. The building will have a 60- 

foot frontage on Portland's "theatre 

row." The building also will 

have a store area, but the shops 

will not be on the same frontage 

as the theatre entrance. The new 

theatre marks a return to the Portland 

motion picture scene for the 

Hamrick Circuit, one of the oldest 

in the Northwest. The circuit 

had earlier razed several secondrun 

theatres operated in Portland. 


THE DECORATOR 

TOUCH IN THE 

THEATRE LOUNGE 

JVl ore and more theatremen are adding 

the Informal touch of the living 

room to the theatres' lounge area. In 

the small house, this can be accomplished 

inexpensively through the addition 

of several smart chairs, an attractive 

lamp, a picture. For the larger 

project, an exhibitor can always obtain 

the services of a decorator to 

help provide the proper decor. Shown 

on this page are some examples of 

the decorator's touch in the theatre. 

When the Paris Theatre in New York City 

was updated, as part ot a tenth anniversary 

improvement program, top designers and 

decorators assisted in providing the swank 

touch. The lounge was done in red, white 

and blue, the French tricolors. The furniture 

consists of an angled sectional sofa, 

several armless lounging chairs, a love seat, 

an ottoman, and several small coffee tables. 

The mural is by the artist Mimouka Nebel. 

This is theatre lounge decor in the British ^ 

manner. The theatre is the Columbia in 

London, the first theatre to be constructed 

by Columbia Pictures Corp. The lounge is 

one flight down from the street level and 

includes, besides the informal seating areas, 

the concessions, cloak room and restrooms. 

In remodeling and generally redecorating and refurnishing Loew's State 

Theatre in New York City, the problem was to create the illusion of a 

contemporary look in a 1921 -designed mezzanine lounge. Paint skillfully 

hid much of the ornamentation, French provincial tables blended with 

modern chairs helped create intimate areas in the expansive quarters. 

Here is an example of what can be accomplished in a nook hampered by 

an unattractive radiator. The setting is a foyer area in the Capri Theatre, 

Chicago. Walls and radiator are painted in cream, and the furniture is 

olive green to match the carpeting. Paintings are on loan from Chicago 

artists, ond are changed every 30 days, adding interest to the nook. 


Sound Advice 

on 

By 

WESLEY TROUT 

Stereosound 

I n this article we will endeavor 

to point out some of the outstanding features 

of stereosound reproduction; moreover, 

we will present some servicing data 

that should prove helpful in obtaining 

maximum results from any make of modern 

stereosound reproducing equipment. 

There is absolutely no reasonable argument 

that magnetic sound is not far su- 

perior to optical recording. Here's why: 

The quality of sound depends upon the 

frequency cycles range of the recording 

and the ability of the theatre sound system 

to faithfully reproduce all the frequencies 

up to 10,000 cycles. We cut off 

the high end at 10,000, the low end at 

about 40 cycles, which has been found 

most satisfactory for practically all situations. 

We have recommended this setup 

for many theatres requesting the best 

range for their stereosound setup. 

A wide frequency range gives more faithful 

sound—sound which not only has body 

but which encompasses the scale of the 

human ear. However, too much bass 

Continued on following 

page 

Well-Planned Projection Room Arrangement of Equipment Units for Stereosound 

I his drawing shows a wellplanned 

design for a projection 

room layout for stereosound. 

It will vary some for various 

makes of stereosound equipment, 

but will give a good idea 

of how the various units are 

arranged, (a) Power supply 

cabinet, (al> pre-amplifier power 

supply, (a2i dummy load 

i. 

resistors) , 

pre -amplifiers; (d3) warping 

unit;

— 

the 

SOUND ADVICE ON STEREOSOUND 

Continued from preceding page 

should not predominate as the sound will 

be boomy in any theatre. 

I am sure that most projectionists and 

exhibitors understand that this scale varies. 

From tests and study on the subject, 

we find the average range which the human 

ear can hear is 40 to 10,000 cycles 

in rare cases, there are some people 

who can hear 15,000 cycles, but we 

recommend staying within 40-50 to 10,000 

for all stereosound equipment. The quality, 

if the equipment is in tip-top condition, 

will be very, very satisfactory in this 

For posting of Hollywood art or painting 

of permanent copy. 

Write or phone for 

further information 

1350 GHENT HILLS ROAD-AKRON 13. OHIO 

range. 

We find supporters strong for optical 

sound, claiming that some of the advantages 

of magnetic recording are lost in the 

reduction of the sound tracks to fit the 

film. This reduction is negligible and should 

be disregarded. We might point out, however, 

with combination prints (opticalmagnetic 

> volume does have to be 

raised over the print that is all magnetic 

recording, but this is of no particular consequence—the 

fine quality of magnetic recording 

is still present. 

Further arguments against magnetic 

sound in the theatre, by a minority, that 

the pickup heads wear out fast and are 

a heavy expense are not true if you consider 

the quality of sound reproduction 

*, SCREEN 

WTOWERS 

INDUSTRIES ,INC. 

PHONE-BATH, OHIO MOHAWK 6-7211 

that will compare with hi-fi sets and TV 

high fidelity sound reproduction. The rapid 

wearing of heads can often be traced to 

careless operation and a projectionist too 

lazy in keeping the head free of dirt accumulation. 

Heads should be wiped off after 

every show, using a clean lintless cloth and 

camelhair brush. Also, correct tension 

should be used and the tracking of the 

film over the head should be frequently 

checked. We will tell you about this later 

in the article. Today, pickup heads, and all 

the other associated parts, are made of 

better material, thereby giving longer 

service. 

A REMOVABLE CAP 

While we are on the subject of pickup 

heads, a new type of magnetic cluster for 

stereosound head, featuring a removable 

cap for replacement of worn magnetic 

pickup head, now used on all RCA magnetic 

button-on sound heads for single or 

four magnetic tracks saves the exhibitor 

considerable money because he will not 

have to purchase a complete unit, only 

the replaceable cap. We believe that all 

the other leading manufacturers will go 

to this type of pickup head. The replacement 

can easily and quickly be made by 

most projectionists. But keep in mind, 

other manufacturers equip their stereosound 

head with good-wearing-quality 

pickup head designed with friction-resisting, 

highly magnetic-susceptible alloy metal 

to minimize wear and maximize sensitivity. 

I am not unsympathetic to the fact that 

many small theatres have a problem in 

presenting stereosound as satisfactorily as 

it could be in a large auditorium, because 

the directional quality of stereosound may 

not be as effective in a narrow house where 

three loudspeakers can be used most effectively. 

However, even in a small, narrow 

auditorium, one can use single-track magnetic 

sound reproduction with pleasing results, 

and surround speakers can be used 

for intermission music, etc. Unfortunately, 

we find many exhibitors not taking advantage 

of this kind of a setup for reproduction 

of high quality sound. But, keep 

in mind, impedances must be matched and 

there should be sufficient power output 

from the system for best results. 

MUST HAVE QUALITY SOUND 

With hi-fi and TV competition, there is 

no compromise in the sound question today. 

The wise exhibitor knows he has to 

face the fact that he is going to have 

the best sound obtainable, whether it is 

stereosound or optical. Any optical sound 

reproduction equipment, if it is not over 

ten or twelve years old. can be serviced and 

changes made to bring it up to par. If 

it is not in tip-top condition, it may mean 

loss of patrons. In several previous articles 

we have told of changes and adjustments 

that can be made to bring most any make 

of sound equipment up to standard operating 

condition so that the sound will be 

satisfactory. 

So, it's a hard, stark fact that theatres, 

unless they do try to compete with high 

quality sound reproduction, have been outstripped 

in the field by high fidelity sound 

via TV and hi-fi sets. In order to meet 

this competition, in sound and picture 

presentation, theatre sound must be of 

high quality and the picture image ade- 


— 

quately illuminated, steady and kept in 

as sharp focus as possible. 

Frankly, in many situations, we sincerely 

believe mediocre sound reproduction 

and projection have contributed, to 

a certain extent, to loss of patronage 

even more than a mediocre picture, sometimes. 

It is 

a known fact that magnetic recording 

generally maintains a reasonably flat 

frequency characteristic up to approximately 

10.000 cycles, and the signal-tonoise 

with magnetic sound reproduction 

is more satisfactory than with optical recording. 

In order to keep down background 

noise with optical reproduction, a flat frequency 

curve from about 40-100 to about 

5 000 to 6,000 cycles can only be used for 

satisfactory reproduction, regardless of any 

claims that higher frequency can be obtained 

with this or that type of speaker 

system, sound head and amplifiers. Tests 

made under actual operating conditions 

have proved this statement to be true. 

High-frequency noise and distortion in optical 

tracks is kept down to an acceptable 

minimum by all studios. 

CAUSES OF POOR SOUND 

Let's not overlook the fact that poor 

sound reproduction can be had from stereosound 

installation if: The equipment is 

not kept properly adjusted; (2) The pickup 

head is not replaced when it becomes 

badly worn, causing a loss of high frequencies; 

(3) The three amplifiers are not 

kept in tip-top condition and properly balanced; 

There is mis-match in impedance 

in the system; (5) Lateral guide 

rollers are not properly aligned and the 

stabilizers are not functioning correctly; 

(6) Film travel from the top magazine 

down through the penthouse reproducer is 

not smooth, and there is dirt accumulation. 

Pre-amplifiers are a very important 

unit and should receive the same careful 

attention as the power amplifiers. Discard 

any weak tube in either the power or preamplifiers. 

Replace volume control and any 

switch that becomes defective. 

OBTAIN A FLAT RESPONSE 

The engineer, at time of installation, 

with test films and meters, endeavors to 

obtain a flat response, without "peaks" 

or "dips." In some cases this is not always 

possible to obtain 100 per cent, even 

with optical sound, due to acoustical conditions 

and other factors, but in most cases 

a very satisfactory curve (flat) can be secured 

with precision instruments and test 

films, plus time and patience. The results 

generally depend upon the quality of the 

equipment plus the expert knowledge of 

the engineer. After the installation is completed, 

continued good sound depends upon 

frequent service 

checkups and the projectionist 

keeping the equipment clean. No 

adjustment should be disturbed unless you 

are sure it needs readjustment for maximum 

results. 

Good sound reproduction also depends 

on an occasional check with high quality 

test films which can be obtained from the 

Society of Motion Picture and Television 

Engineers, for magnetic sound; and from 

the writer for optical test film and 1 

Checking sound by "listening" is vei-y good 

but do not depend entirely on this method 

— test loops and films, plus test instruments 

are a "must" in servicing any type 

of equipment— stereosound or optical. 

Before we proceed further, let us make 

it clearly understood that excellent sound 

can be obtained with optical reproduction, 

but this equipment, of course, must be 

properly adjusted and maintained if maximum 

quality reproduction is desired. Modern 

makes of sound equipment are highly 

efficient and will deliver highly satisfactory 

optical sound reproduction in any 

theatre that has good acoustics. 

Now let us return to stereosound and 

discuss some of the most important maintenance 

points. While it is true there are 

more units to keep in operating condition, 

the servicing of power and pre-amplifiers 

is no different than servicing optical amplifiers. 

EMPLOY A FILTER MECHANISM 

Most of the leading makes of magnetic 

sound heads employ a filter mechanism in 

order to obtain smooth travel of the sound 

tracks over the magnetic pickup. The film 

drive generally consists of two impedance 

drums; designed with an exceedingly low 

natural period in order to filter out as 

many as possible of the disturbances which 

may arise in the projector upper magazine 

and produce smooth film travel for 

distortion-free reproduction. Carefully designed 

film guide rollers guide the film, 

Continued on 

following page 

THE SYMBOL OF PROJECTION EXCELLENCE 

When you specify 

ASHCRAFT 

You may be sure you 

are obtaining the BEST! 

Recognized the world 

over as the LEADER in 

motion picture projection! 

DOMESTIC YOUR THEATRE SUPPtY DEALER • CANADA GENERAL SOUND & THEATRE EQUIPMENT LTD. • FOREIGN. WESTREX CORP. 

C. S. ASHCRAFT MANUFACTURING CO., INC. 

36-32 THIRTY-EIGHTH STREET, LONG ISLAND CITY 1, NEW YORK 

BOXOFFICE October 19. 1959 29

I 

NEW DIMENSION 

OF SOUND QUALITY 

In Re-recorders... WestWC presents a 

Westrex RA-1 570-A 

Re-recorder 

These new Westrex equipments give you: 

• Magnetic and photographic film paths 

at separate scanning points 

• 3000-foot reel capacity 

• Fast rewind 

• Minimum maintenance cost 

These Westrex re-recorders have been designed 

to record and reproduce single magnetic 

tracks on 35mm, 17%mm or 16mm film 

... to reproduce standard photographic 

tracks on 35mm, 17%mm or 16mm film... to 

reproduce double-width push-pull photographic 

tracks on 35mm or 17y2mm film. 

The controls are arranged for quick accessibility 

and for simplicity of operation with 

fast run-down to the desired location for 

interlock operation. 

The new magnetic-optical pre-amplifier 

provides reproduction from either standard 

or double-width variable-area track or from 

magnetic track at the same nominal output 

level. 

The plug-in amplifier provides a flat or 

pre-equalized low-end characteristic. Equalization 

is adjustable for optical scanning 

and transfer losses. 

Provision is made for interlock operation, 

either with or without a distributor, and for 

independent synchronous operation. 

Selective post-equalization is provided 

which is complementary to the several magnetic 

recording characteristics employed in 

the industry today. 

Additional information available on request 

from: Headquarters— 111 Eighth Ave., 

New York 11, N. Y. or Hollywood Division 

-6601 Romaine Street, Hollywood 38, Calif. 

Westrex Corporation m 

A DIVISION OF LITTON INDUSTRIES I I I 

NEW PUSH BUTTON 

ACE "Clear-Vision" SPLICER MODEL 

Mates clean, sharp splices 

on all types of film. 

New Push-button, recessed blade cuts flat, 

like a guillotine and prevents tearing or bending 

of film. Assures crisp, clean splice. Makes 

strong butt or lap, straight or diagonal splices 

without use of cement or heat. Film is spliced 

with IVi mil MYLAR tape. 100% non-magnetic 

construction. Film width pins adjustable 

from 70mm down to 8mm. Lightweight, 

compact, rugged. PRICE $125.00 

(Jnni€Rfl €ouipm€irr (a, inc. 

Dept. BO, 315 W. 43rd St., N. Y. 36, N. Y. JUdson 6-1420 

sound advice on stereosound 


when properly adjusted, over the pickup 

which can easily be adjusted for maximum 

output and sound level, etc. Some 

manufacturers use guide flanges and others 

use filter rollers. Either one will do a 

first-rate job. Adjustment should be made 

with a special test film for best results. 

FLAT TOOTH DESIGN 

BEST 

Only one large film sprocket (32 teeth) 

is used on most magnetic sound heads 

except Ballantyne which uses two sprockets. 

A flat tooth design has been found 

most satisfactory- The reason for using a 

"flat" tooth sprocket is because it "fits" 

the film perforations better and tends to 

isolate disturbances arising in the upper 

feed reel and shaft. Only good "house" 

reels should be used when running magnetic 

sound. The tension must be just 

right on the upper magazine spindle so 

that the "pull" will be smooth and the 

reel will not "race." This is very, very important. 

We have been called several times 

and traced the trouble to improperly adjusted 

tension and dirty sprocket teeth. 

The importance of correctly threading 

the sound head and mechanism cannot be 

overstressed. The sound on Cinemascope 

film is printed 28 frames behind the picture 

to accommodate the difference between 

the positions of the picture aperture 

and the magnetic head. Inasmuch as the 

different projector mechanisms vary in 

height above the aperture, an adjustable 

idler roller is generally mounted within 

the magnetic head for obtaining the correct 

distance. This is set at time of installation 

and the head and projector 

threaded accordingly. When magnetic 

sound is not run, the pickup head and rollers 

are by-passed, which cuts down unnecessary 

wear. Lubrication is generally 

taken care of by sealed-in lubricated 

bearings. 

The standard impedance of magnetic 

heads for motion picture projectors is 

either 30 or 50 ohms. The assembled magnetic 

pickup heads are shielded against 

stray magnetic fields by special Mu-metal 

case and shield. 

HUM IS 

ELIMINATED 

The entire system is very carefully 

grounded and protected to eliminate picking 

up any hum. Special metal shielding 

is used in shielding components that 

might be subject to picking up stray AC 

field. All connections, of course, must be 

electrically firm and soldered with rosin 

core solder only. 

Sprocket pads should be adjusted for 

clearance from the sprocket face of about 

thicknesses of two films. They should always 

snap into position firmly and hold 

the film perfectly against the sprocket 

teeth but never "ride" the film. 

Now, if the reproduced sound is to be 

continuous and maximum quality, it is 

important that the contact between the 

sound track and the magnetic head be of 

the best. The sound track must be properly 

lined up with its associated head and move 

over it in a line perpendicular to the gap in 

that head. The contact of the film must 


- 

be equal on all four heads (gaps*, and 

on the individual head must be centered 

with respect to the gap in that head. The 

head should be wiped with a clean, lintless 

cloth after every show. This will keep 

down wear and any accumulation of foreign 

matter that might get into the gap 

and cause inferior sound reproduction. 

There are, of course, provisions in all magnetic 

sound heads for correctly aligning 

the pickup head for maximum sound reproduction, 

using special SMPTE test film 

for 

alignment. 

NOTE: Never "bloop" a magnetic head 

with a tool which may be magnetized. Normally, 

a magnetized head will cause increase 

in background noise and may introduce 

microphonic noises. Treat the head 

ivith 

care! 

CARE OF AMPLIFIERS 

Power and Pre-Amplifiers — Amplifiers 

for stereosound reproduction do not require 

any more attention than those for 

optical, only that there are three power 

and three pre-amplifiers for four-channel 

systems, the optical amplifier generally 

being used for surround speakers; for sixchannel 

systems there are six units, of 

course. Good operation depends upon cleanliness, 

frequent check on tubes and connections; 

and the changeover relays, etc., 

should be occasionally checked for smooth 

operation. Keep carbon soot out of the 

interior and exteriors. 

In systems using push-pull stage or 

stages, the tubes should be matched, either 

checked with a good tube checker or the 

mils checked for each tube so that there 

will be a perfect match for quality reproduction 

and system gain, etc. This can be 

done with a good 20,000-per-volt VOM 

meter. 

After long use, electrolitic capacitors and 

by-pass capacitors generally require replacement. 

Capacitors are checked for leakage, 

capacity and power factor. Defective 

filter capacitor can cause shorts and will 

cause the rectifier tube or tubes to burn 

out. If amplifier is not turned off immediately, 

further damage may be done by 

defective filter. Moreover, a defective rectifier 

tube (shorted) can cause damage if 

not replaced immediately. 

A CAUSE OF NOISE 

We might point out that leaking plate 

to grid capacitors are often responsible for 

severe distortion or noise. Check for this 

condition by inserting a milliameter in the 

plate circuit of the following tube and noting 

whether there is any change in plate 

current as the capacitor is opened and 

closed. The meter must be placed in series, 

so one end of the capacitor must be 

unsoldered when checking with a milliameter. 

Any change in current means that 

the component should be replaced. 

Defective audio transformer; mismatched 

or weak tubes; "shorts" or defective 

coupling capacitor, wrong voltages 

and poor connection can cause distorted 

and low sound output. 

One can check from stage to stage, if 

you have average hearing, with a set of 

high impedance headphones and track 

down a faulty operating stage. The other 

method is using a high quality VOM or 

vacuum tube meter for either resistance 

Continued on following page 

ALBANY, N. Y. 

ALEXANDRIA, LA. 

ATLANTA. GA. 

BALTIMORE, MD. 

BOSTON, MASS- 

BUFFALO, N. Y. 

CHARLOTTE. N. C. 

CHICAGO, ILL. 

CINCINNATI, OHIO 

CLEVELAND, OHIO 

DALLAS, TEXAS 

DENVER, COLO. 

DES MOINES, IOWA 

DETROIT, MICH. 

GREENSBORO, N. C. 

HOLLYWOOD. CALIF. 

HOUSTON. TEXAS 

INDIANAPOLIS. IND. 

KANSAS CITY. MO. 

LOS ANGELES, CALIF. 

LOUISVILLE, KY. 

MEMPHIS, TENN. 

MILWAUKEE, WISC. 

MINNEAPOLIS. 

MINN. 

ETHYLOID 

FILM CEME 

POINTS OF DISTRIBUTION 

FISHER 

MANUFACTURING CO. 

1115 Ml. Rood Blvd. 

Roch.lt.r 6, N. Y. 

NEW HAVEN. CONN. 

NEW ORLEANS, LA. 

NEW YORK CITY 

OKLAHOMA CITY, 

OKLA. 

OMAHA, NEB. 

PHILADELPHIA, PA. 

PITTSBURGH. PA. 

PORTLAND, ORE. 

PROVIDENCE, R. I. 

SALT LAKE CITY, 

UTAH 

SAN FRANCISCO, 

CALIF. 

SEATTLE. WASH. 

SIOUX FALLS, S. 

DAK. 

ST. LOUIS, MO. 

SYRACUSE, N. Y. 

WASHINGTON, D. C. 

CANADA 

MONTREAL, QUE. 

TORONTO, ONT. 

VANCOUVER, B. C. 


then, 

h 


BalCOLD 

SOLVES 

FILM BUCKLE 

PROBLEM 

monJthh} C^ 


or voltage measurements. Check voltage 

and resistance measurements against the 

recommended values as per manufacturers' 

instruction sheets, or in the absence of 

these, use data in any good tube manual 

for approximate values. It should be understood 

that voltages used by one manufacturer, 

say for 6J7 tube, may vary for 

another manufacturer using the same 

tubes, etc. However, a good tube manual 

will 

give you detailed information on recommended 

voltages, resistances, etc., for 

various types of vacuum tubes used in 

all the leading makes of theatre amplifiers. 

Tubes should make good contact and 

be immediately replaced when they show 

low reading. Many theatre amplifiers have 

meter or meters on the panel for checking 

some of the tubes, others have to be 

checked in a tube checker. If you don't 

own a good tube checker, your local radio 

technician is always glad to do this at 

no charge. 

dilion, 

releasee. 

Energy i- released (rom-d burning an- in (tie form vA wuveof 

different lengths and properties. A percentage of these 

are light waves in the regn.fi of (lie speelrum visible to the 

human eye The remainder man i (est themselves a*- heat 

without raising the level of illumination. For projection purposes, 

the ideal would he to eliminate all heat, since it contributes 

nothing to the efficiency of the system. But this is 

not possible, sime the visible light waves themselves are also 

a source of beat. The only practicable solution, then, is to 

remove from the system those wave* which do not add to 

illumination. 

Silvered Reflector with Filter 

Silvered reflectors focus the total energy released by the 

arc (wilh some slight losa) on the film gate. A heat -reflecting 

filter, inserted m the system between reflector and gate, prevents 

temperatures al tin- gate from becoming dangerotislv 

high. The limit of temperature control possible with this 

method, however, may not !*• adequate for the needs of the 

larger indoor theatres and for drive-ins. 

I 

The solution that immediately presented ilse 

crease the cmcirncv of the heat filter Bu^j00ft"na\e certain 

disadvantages: il their use entail^^^CTiain degree of light 

loss; l2| if the filter is to^jp^ls intended purpose, all 

ii i rru^îas* 

I 

rough it, Where high 

amperages are us

— 

TEST 

EQUIPMENT 

Tips on How to Care for Test Films 

And Instruments for Longer Life 

The Admission 

Control System 

that means 

Good Business 

Good Showmanship 

In view of the fact that many projectionists 

and exhibitor-projectionists maintain 

their equipment, here are a few recommendations 

regarding the care of test 

equipment and test films. 

Test Films—Always take good care of 

your test loops and films by making good 

splices and keeping the film in a metal 

can. Keep it free of dirt and oil. When 

using a test loop, don't run it at full 

speed until you are sure it is threaded 

correctly and will run smoothly. If you 

do not use care in handling the film, it 

will have a very short life; incorrectly 

threading a test loop can cause it to tear 

up quickly. Figure out the right-size loop, 

and its path from the lower takeup 

sprocket of the mechanism down through 

to the constant speed and takeup sprockets 

of the sound head. A reel of transmission 

film must be run through the entire 

mechanism, of course, but sometimes not 

through the intermittent, with gate closed 

—just threaded through the feed and the 

takeup sprockets. It will save wear and 

tear on the film. 

Test Instruments—A little precaution in 

handling and caring for your VOM and 

VTVM can pay big dividends in satisfaction. 

Treat your tester like you would a 

fine watch. 

Avoid placing your tester on a work 

bench cluttered with a lot of tools, or a 

dirty bench that will scratch the case unnecessarily. 

Moreover, if you use your tester 

on a work bench, do not place it near 

the edge where it can be knocked off. 

When possible, keep your VOM or VTVM 

in a place of moderate temperatures. Avoid 

places with extreme temperatures or very 

severe temperature changes. 

In use, don't take chances on overloading 

the meter. If in doubt as to the approximate 

reading always start with the 

highest possible range and then change to 

a lower one if too high for accurate reading. 

Get in the habit of checking the position 

of the range switch or switches before 

making a measurement. The meter can be 

burned out by applying voltage when the 

switch is set on current or ohms scale. 

It is a good idea to keep any tester in 

a case when not in use. This will keep 

out dirt and avoid other damage to your 

tester when not in use. 

Always use a high quality instrument for 

accurate readings. A cheap, poor quality 

meter can cause damage to your equipment. 

It pays to buy the best in any case. 

—Wesley Trout. 


Continued from opposite page 

plifiers and test instruments. Study these 

and the manufacturers' data before trying 

to service your equipment. Play it safe 

know what you are doing. Don't make adjustments 

unless you are sure the equipment 

requires it. If you don't have schematics 

on your equipment, try to get them. 

It's a pretty tough job to service any 

equipment unless you are familiar with its 

circuits. 

made only by 

General 

Register 

Corporation 

AIRFLO Rocking Chair Loge 

the most luxurious comfort ever to attract patrons 

By virtue of a special spring base you maintain a capacity box office 

mechanism, the "Rocking Chair f" 

. often at premium prices. 

Loge" retains the scientifically 

correct pitch of seat 

to back regardless of 

how the occupant 

shifts his weight or 

position. 

The deep-down solid 

comfort of Heywood- 

Wakefield seating helps 

Long, dependable service 

and low maintenance 

costs assured by the high 

grade steel construction 

further contribute 

to your profit picture. 

Write for new 

Theatre Seating catalog 

HEYWOOD-WAKEFIELD 

Theatre Seating Division, 

Menominee, Mich. 

L. 

""•«"oho„. 

""»• for 

General Register Corp. 

43-01 Twenty-Second Street 

Long Island City 1, N. Y. 

• 

1018 So. Wabash Ave., Chicago 5, 


Hungry youngsters at the Garmar line 

up at venders which they love to operate. 

Mechanical Salesmen Supplement Stand 

In 

Overall Merchandising Program 

By ROBERT F. WELCH 

I here is no question about the 

value of automatic merchandising in the 

mind of Alfred J. Olander, Los Angeles 

theatre operator. Nor should there be. He 

chalked up 100 per cent sales increases on 

ice cream, soft drinks, candy and cigarets 

by installing vending machines. 

Mind you, that increase applies to total 

sales. In other words, it's in addition to 

over-the-counter volume. Sold as he is on 

automatic vending equipment, Olander 

still regards it as a supplement to, rather 

than a substitute for personal selling. 

dander's experience with automatic 

merchandising is probably best typified by 

the Garmar Theatre in Montebello, Calif. 

This is a 1,000-seat house which he built 

and operated until a year ago, when operation 

was assumed by the Pacific Drive- 

In Theatres Management Corp. Automatic 

vending was not simply a matter of purchasing 

a bunch of equipment and sticking 

it in a likely looking spot. Olander 

didn't exactly start in a small way—he 

bought 60 machines for 12 outlets about 

nine years ago. Then he learned as he 

went along. As a result, he has made constant 

changes and improvements, always 

working toward the goal of greater volume 

and lower expenses. 

For example, venders at the Garmar were 

originally located on the balcony. When it 

became evident that this out-of-the-way 

placement was hurting sales, they were 

brought down to the lobby. Changes were 

also made in the colors in which machines 

were finished. This was done to eliminate 

the impression that vending equipment is 

merely an appendage to concessions operation. 

When venders are tied in with the 

decor of their surroundings, mechanical 

salesmen become an integral part of the 

merchandising program. 

Exhibitors need feel no apprehension as 

to whether the public will take to the idea 

of automatic merchandising, Olander as- 

CAt/oy- ice. 

CREAM 

- ff 

i5»,".'Bgl.. 

S 

m^âdikL^lLJitomJ^^M 

-A 

The Garmar is a 1,000-seat house in Montebello, Calif. 

LOBBY 

Layout of the lobby concessions merchandising operation in the Garmar, Note, 

in addition to the vending alcove and the concessions stand, the additional venders 

at lower left, candy, beverage and cigaret machines, near the balcony stairway. 

J 


— 

Eliminate This 

To Gain This 

"Before"— Smoking room in background was closed off by new partition. Stairway 

divider was first painted white instead of redwood, then changed to block because 

of finger marks. "After"—Note pay telephone beyond bank of machines. Coin 

changers at left, penny machines on right. White Formica, easily cleaned, was used 

for the wall facing in the vending alcove, as well as for the concessions stand. The 

equipment was moved from the balcony which was an unproductive spot. 

serts. By now everyone has become accustomed 

to making purchases in this manner. 

They buy from venders in restaurants, 

supermarkets, drug stores, air line terminals—practically 

any place where people 

congregate. 

Par from objecting, they actually prefer 

to put a dime in the slot and walk away 

with their merchandise. This is particularly 

true when they would have to stand 

in line waiting for personal service. Even 

though he's faced with only a momentary 

wait, a man will probably turn to a cigaret 

machine rather than delay to buy a package 

over the counter. 

There is also a rather subtle psychological 

advantage in automatic merchandising, 

Olander believes. That's the action involved, 

the mechanical appeal of making 

something operate. Youngsters are particularly 

susceptible to such an attraction 

many of them will spend money more for 

the fun of pulling a lever than anything 

else. 

Probably the biggest advantage growing 

out of automatic merchandising is that it 

relieves pressure during peak intermission 

periods. When people are lined up four 

deep at the concessions counter, it is 

practically impossible to render good service 

no matter how many salespeople are 

on duty. 

Some customers give up trying to buy 

anything, and many others purchase less 

than they intended. Vending equipment assures 

that a maximum number receive 

service, and at the same time tends to 

increase size of the average sale. It should 

be placed in close proximity to the regular 

concessions counter, yet Olander finds 

it an advantage to bank machines in a 

separate alcove where they do not disrupt 

the normal flow of traffic. 

He was able to provide a separate alcove 

with a minimum amount of remodeling at 

the Garmar by putting in a partition which 

closed off the smoking room to the left 

of the lobby. Floor carpeting was replaced 

with vinyl tile, and the whole lobby redecorated 

in an attractive black and white 

motif. The pay telephone booth is at the 

far end of the alcove, pulling customers 

past the vending machines for additional 

sales. 

Attractive displays and larger sales staff help boost over-the-counter volume. Note manually operated 

drink dispenser for beverage sales at the concessions stand, ice cream, candy and popcorn also featured. 

ADDED VOLUME—MINIMUM OVERHEAD 

Rising cost of labor is another factor 

which makes mechanical salesmen more 

attractive to exhibitors than a few years 

ago. While they'll never replace personal 

ized selling, the added volume which they 

bring in is obtained with a minimum 

overhead. Furthermore, they'll continue 

working far into the night after the regular 

concessions staff has closed up shop. 

Nor is there any problem with pilferage or 

balancing out cash receipts. Coins find their 

way to the till for every item of merchandise 

sold. 

Of course there's the new problem of 

maintenance, but it's one which Olander 

feels has been far overemphasized. Like 

automobiles and typewriters, vending machines 

will give years of good service with 

Continued on following 

page 

BOXOFFICE October 19. 1959 35

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• TOPPINGS 

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Fine Flavors Since 1903 

333 W. Ninth St. Indianapolis, Indiana 

HERE'S 

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STEEL 

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40 Eighth Ave., S.W., Cedar Rapids, la. 

No 

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PROFITS with "SNOW 

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Experience 

(Others as low as $150.00) 

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Fair Park Station 

Box 7803, DALLAS, TEXAS 

MAGIC 

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Capacity: 50 cones 

every 30 seconds. 

The Bert's "SNOW 

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combines eye-appealing 

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mechanical performance 

and large 

capacity. "Snow 

Magic" is easy to 

operate and is Fully 

Automatic. A Snow 

Cone costs V/t to 

l'/fec and usually 

sells for 10c .. . 

that's 

profit! 

F.O.B. Dallas 

No. 2 DeLuxe. $320 

No. 3 DeLuxe. $335 

VENDING UPS SALES 100% 


average maintenance. Most manufacturers 

offer instruction in how to care for them. 

Olander gave his theatre managers this' 

education and found that they could easily 

care for the machines. If a major repair 

becomes necessary, an outside service company 

performs the job. But it's not called 

for preventive maintenance, or to remove 

a sticky coin from a slot. 

Olander installed two banks of miniature 

machines which have proved wonderful 

nuisance eliminators. First, there are 

coin changers. They make it possible for 

people to get change without bothering the 

staff. And when change is easy to obtain, 

sales inevitably rise. Just like the man who 

breaks a $20 bill and finds that his cash 

is soon gone, so the customer usually 

spends to the hilt as long as there's silver 

in his pocket. 

PENNY UNITS FOR KIDS 

The other bank of machines consists of 

three penny units. Of course these don't 

account for much volume, but they do keep 

small fry out of other people's way. It 

doesn't take an over-the-counter salesman 

much longer to consummate a $1 sale 

than to serve the child with a penny. 

At the Garmar Theatre, customers still 

pay 6 and 12 cents, respectively, for nickel 

and dime items bought over the counter. 

Merchandise in the vending machine sells 

for a round figure, but any possible objections 

have been successfully forestalled 

by refusing to sell the same item in both 

places. Olander is more intent on volume 

than in extra percentage points on profit 

margin, especially since the added volume 

represents plus business. Moreover, replacing 

salesmen with machines compensates 

for the lower markup. 

Generally speaking, the Los Angeles exhibitor 

feels that it makes better sense to 

rent rather than buy vending equipment. 

First of all, there's the tax advantage. 

Every bit of the cost can be charged off 

against operation results rather than be 

deferred to later years. Secondly, no extra 

capital is tied up. In the third place, there 

is no problem connected with replacing 

machines when new and better models 

come on the market. 

LATEST EQUIPMENT BEST 

This latter point is important, because 

manufacturers are making constant improvements. 

A machine that holds merchandise 

in such a way that people can't 

see what they're buying won't account for 

as many sales as modern equipment. At the 

same time, greater eye appeal and mechanical 

efficiency prompt operators to concentrate 

on the latest equipment. 

Concurrent with his work in the field 

of automatic vending, Olander has also 

perfected techniques in the regular concessions 

area. Here, he has done everything 

possible to prod customers to impulse 

sales—moved merchandise off the back 

shelves and put it up front, bought 

better looking fixtures and display units, 

encouraged suppliers to improve their 

packaging. He doesn't feel he has a cap- 

CREDITS: Apco, Rowe, Vendo, National, Stoner. 

There are eight selections in the soft drink machine 

at left, a dozen brands of 10-cent candy 

bars in the other unit. Candy machines hold 200 

bars, are filled three times on both Saturday and 

Sunday. These units are opposite a cigaret machine 

near the stairway to the balcony. 

tive audience, but one which definitely responds 

to modern sales promotion. 

Much remains to be done along these 

lines, Olander feels. Packaging can be 

further improved. There should be more 

promotions boosting particular lines of 

merchandise. There is need for greater liaison 

between manufacturers, distributors 

and exhibitors to achieve maximum benefits 

from banners, and other point-ofpurchase 

material. 

Concessions Ideas 

That Sell 

Food 

Loew's State in Syracuse not only sells 

ice cream sundaes at 25 cents, but picks 

up extra ice cream business via a vending 

machine, dispensing Cheerios, a bar which 

sells for 15 cents. 

• 

George Kemble, manager of Stanley 

Warner's Theatre in Camden, N.J., says he 

increases the sale of lower-priced candy 

bars to kids by keeping them on a shelf 

at eye-level for the tiny tots. Higher-priced 

bars appealing to the grownups are, 

naturally, massed on top shelves. 

• 

Cheese sticks packaged in Cellophane 

wrappers are popular items in Montana 

theatres. Patrons buy them to munch 

right along with their hot dogs, hamburgers 

and drinks. 

• 

Kiddie-burgers at 15 cents—pint-size 

sandwiches—turn in extra profits at many 

Rocky Mountain states drive-ins. 

• 

Walter Fyler. Plaza Theatre, Windsor, 

Conn., has weekly tie-up with Bart's Drive- 

In Restaurant, that town, for latter to pick 

up cost of printing and distributing 2,000 

heralds weekly, promoting theatre attractions. 

In return, the restaurant is given a 

free theatre trailer. 

• 

Special-offer coupons issued at the drivein 

boxoffice stimulate sales at the Lippert 

drive-in theatres. 


epst 

puteftofcb 

uite^ 

om ^pi&ljjjub 

Wherever people go for fun, they 

look for Pepsi-Cola. Pepsi's syrup 

sales are up 292% since 1950, and 

Pepsi's price advantage has 

enabled leading theatre owners to 

make extra profit from the trend. 

Get the picture? More demand, 

more sales, more income. That's 

why you'll do well to feature Pepsi 

the lowest -priced nationally 

advertised cola on the market. 

Get the facts and figures today 

from your local Pepsi -Cola 

Bottler or write to: National 

Accounts Department, 

Pepsi-Cola Company, 3 W. 57th 

Street, New York 19, N.Y. 


oth 

depending 

A Guide to Better Merchandising 

Concessions Story 

Required Reading for Both Exhibitor and Concessions Worker; 

The Text of Tri-States Theatres Refreshment Service Manual 

, 

counter and vending machine ) 

I. Merchandising 

A. GENERAL 

Before we discuss th? merchandising of 

any specific items perhaps we should acquaint 

ourselves with some interesting figures 

provided by a recent national survey 

of theatres. 

Every time 100 patrons enter a theatre: 

44 buy a box of popcorn. 

28 buy a drink. 

36 buy candy. 

Here are some other interesting figures: 

987c of all theatres sell popcorn. 

45% of the patrons at movie refreshment 

stands are children. 

31% of the patrons at the stand are 

men. 

24% of the customers are women. 

All successful merchants try to sell the 

items which will bring them the most profit 

either because of the high volume of sale 

or better rate of profit on particular items. 

In our business, the sale of popcorn is 

the item we are most interested in pushing 

because it has a good rate of profit, a very 

high volume of sales, and represents an 

excellent value to our customers. Buttered 

popcorn, of course, is very important also. 

Other items of importance are drinks 

candy, ice cream, hot dogs, apples, et 

cetera. 

B. POPCORN 

We are all familiar with the now famous 

slogan: 

"Sell 

the Sizzle Instead of the Steak!" 

This statement represents sound sales 

psychology and all of you can make use of 

this philosophy in the sale of popcorn. 

Your popcorn machine is the perfect example 

of the sales potential in this theory. 

The combination of the odor and sound of 

popping corn provide the maximum stimulus 

for impulse selling. 

If you are not already taking advantage 

of this natural, begin at once to try to 

have your "popper" going when the patrons 

are coming in. You will soon see the results 

of this simple sales theory which was so 

effectively used by all street corner popcorn 

stands for many years. 

During the peak period of your daily 

business be sure you have some corn heaped 

in your machine. An empty machine won't 

sell popcorn. However, we recommend that 

you do not prebox your corn too far in 

advance as we have found that it will pick 

up the taste of the paper carton. 

We can and we must sell THE BEST 

POPCORN IN TOWN. 

We furnish you with the best machines, 

the best raw popcorn, the highest quality 

of seasoning and salt that are on the market 

today. Prom that point on, the responsibility 

is strictly yours to see that your 

patrons are supplied with a good finished 

product. 

If the popcorn is "tasteless," then you are 

not using the right proportion of seasoning 

and salt. If the popcorn is "soggy," "tough," 

cr "cold," then your warming pan is not 

operating—and also you may be boxing 

your corn too far in advance of sale. 

And now a word about the proper amount 

of seasoning to produce excellent popcorn. 

i 

There are pins on your seasoning well 

which can be adjusted so that you will be 

able to dispense the proper amount of 

seasoning with either one full turn or two 

full turns. If you use one full cup of popcorn 

for each popping, then the pump 

should be set to dispense an amount of 

seasoning equal to one-third the volume of 

the cup. 

Once you have made the proper adjustment, 

then the attendants can give the 

crank one or two full turns on 

your adjustment). By eliminating partial 

turns you can take the guess work out of 

this operation and produce a fine tasting 

product. 

We suggest that to a 12-ounce cup of 

raw corn, you use one-third of a cup (or 

four ounces > of seasoning. If your machine 

is popping efficiently, we know you can 

turn out a certain number of dollars worth 

of delicious popcorn for every 100 pounds 

of corn and 33 pounds of seasoning. 

Be sure your popcorn is properly salted. 

One heaping teaspoon to 12 ounces of raw 

corn is the recommended ratio. You might 

keep a salt shaker at your counter for those 

patrons who like extra salt. 

ALWAYS be sure your corn is served hot 

and crisp. That's the way our customers 

like it! 

Keep a well filled paper napkin dispenser 

on your counter all the time so that those 

patrons who wish to do so may take one 

with their popcorn or ice cream purchases. 

C. BUTTERED POPCORN 

To do a successful job of selling buttered 

popcorn a suggestion from the attendant 

BOXOFFICE expresses its appreciation 

to Tri-States Theatres for the privilege 

of publishing its Concessions Manual, 

and for making this excellent guide to 

better refreshment service available to 

other exhibitors and their employes. 

The manual was prepared under the 

supervision of Gus Campagna, head of 

concessions for the circuit, which has 

its headquarters in Des Moines. 

is a must. When a patron asks for popcorn, 

always say, "Buttered?" 

Another important point is the location 

of the butter dispenser. If at all possible it 

should be on the counter immediately beside 

the popcorn machine. 

In addition if we are to serve a well balanced 

and satisfactory product we must 

use the best of butter, and apply it to the 

corn in the proper manner. 

Butter. Use a 92 or 93-Score sweet cream 

butter which has a salt content of less than 

3 per cent. This type butter will not turn 

rancid rapidly, has a pleasant odor when 

heated and melted, and has a salt content 

low enough that it will not damage your 

dispensing equipment. 

Application of Butter. Pill your cup 

one-half full and apply one application of 

butter (7.8 c.c.'s, or about one teaspoonful 

) , then complete the filling of the box 

with corn and apply a similar quantity of 

butter to the top. 

One Final Word. Never refer to unbuttered 

popcorn as "plain." You may call it 

our "regular" popcorn to distinguish it 

from the buttered corn, but never give the 

patron the false idea that it is unseasoned 

corn. 

D. CANDY 

1. Know your merchandise. Be able to 

answer intelligently any questions raised 

by your customers. Samples of new kinds 

of confections are sent to you from time 

to time so that you will have first-hand 

and "first-taste" knowledge of these 

brands. 

2. Present your merchandise sensibly. 

When completing a sale, hand the purchased 

itemisi to the customer in a courteous 

manner. 

3. Show a definite respect for betterquality 

goods. Do not hesitate to encourage 

the customers to spend a little more and 

thereby get more for their money. 

4. Be friendly, but not familiar. Customers 

like the natural, informal, and 

friendly attendant—but dislike the familiar 

person, who is oversweet and insincere. 

Continued on page 40 


. . and 

— 

i 

-TRI-STATES 

MANUAL- 

PERSONALITY AND SALESMANSHIP 

»5f A* 

1 

What Every Girl Should Know About Her Concessions Job 

THE SPOTLIGHT IS 

ON YOU! 

• You have been chosen to fill an important 

job for us. You are working in 

the most conspicuous spot in our theatre. 

• Yes, that's right! Our confection 

counters are so located that everyone 

coming to the show must pass directly 

by them; and they are so brightly 

lighted that you could not (even if you 

wished to do sol cover up careless 

grooming, a dirty popcorn machine, a 

slip-shod display of candy. 

• You are going to meet thousands of 

people on this job, you are going to 

make many friends. You have a very 

Personal 

Appearance Checklist 

. . 

. . normal. 

Check yourself daily to be sure that 

you are keeping your personal appearance 

up to par. Greater self-assurance 

and comfort can be yours, also, if you 

respond properly to these suggestions: 

Hair . . . becoming style, neatly combed. 

Face . . . clear, clean skin, suitable makeup. 

Facial expression . . . alert, pleasant. 

wide-awake; if you need glasses, 

Eyes . . . 

get them and wear them. 

Teeth . . . clean, sparkling. 

Breath . . . pleasant. 

Voice . . . clear, well modulated. 

Body . bathed daily. 

Perspiration . . . controlled by deodorant. 

Nails . . . manicured. 

Weight . 

Posture ... no slouching. 

Costume . . . clean dress, fresh apron; 

no buttons or hooks missing; no open 

seams. 

Hosiery . . . straight seams; no runs; no 

wrinkles. 

Shoes . . . clean, brushed or polished. (A 

helpful hint for foot ease: keep an 

extra pair of shoes in your locker, and 

change during your half-time break.) 

Heels . . . low, not run down. 

Position of feet . . . toes straight ahead. 

Personality 

1. The first impression you make on 

the customer is by your GENERAL AP- 

PEARANCE. 

2. You follow up this with a SMILE 

. . . and we do mean a big, friendly, 

glad-to-see-you smile! 

3. A pleasant and appropriate 

GREETING. In greeting a customer, always 

be dignified and polite in your 

manner of speech, but truly friendly. 

Make it a point to learn your customers' 

names and use them! For instance: 

"How do you do, Mrs. Jones. May 

I serve you some fresh hot buttered 

popcorn?" 

"Hello, Johnnie, what would you 

like today? Some popcorn?" 

interesting job, and you are working for 

a company that offers you many advantages 

and an opportunity for advancement 

as you prove your worth. 

• Don't be careless of your duty and 

your responsibilities for a single day 

or even for a single minute. In that minute 

you may have lost, or gained, the 

opportunity of a lifetime to make the 

proper impression on a very important 

person. 

• You have been chosen for this job 

because we think you have the proper 

appearance, the ambition and the intelligence 

to handle it. Perhaps the 

"pointers" in this little manual will be 

helpful to you. 

"Good evening, Mrs. Smith. It's 

certainly nice to see you again. 

Have you tried these delicious 

Malted Milk Balls?" 

4. A clear, well modulated VOICE. 

Undoubtedly during your lifetime you 

have known many people who had exceptionally 

pretty voices and a lovely 

manner of speaking. Why don't you 

consciously try to imitate one of these 

people? No one likes a loud raucous 

voice . . . nor the opposite, one so low 

or so indistinct that it cannot be understood. 

There is a happy medium. Strive 

for it. 

5. Courtesy and courage. Every successful 

sales person knows how important 

courtesy is in selling. Customers 

appreciate an enthusiastic sales person 

with a bright and cheery "Hello" and a 

pleasant "Thank you." Politeness is indeed 

important. A sales girl must not be 

too timid to speak up to her customers. 

Salesmanship 

Take your customers in turn. Complete 

your transaction with one patron 

before you turn to the next. 

Remember that anyone can sell the 

pleasant, affable customer but it takes 

real salesmanship to handle the difficult 

one . you can pat yourself on the 

back every time you successfully exercise 

your tact and diplomacy on the 

latter type. 

You are not to be influenced by the 

age or appearance of the patron. Children 

are to be served just as graciously 

and pleasantly as adults. Poorly dressed 

customers deserve the same time and 

courtesy as the better dressed ones. 

Be friendly and interested in all of 

your patrons, but do not spend time just 

"visiting" with them if you have other 

customers waiting. 

You understand also that we do not 

want you to encourage or tolerate objectionable 

visitors . . but this is a 

. 

matter calling for extreme discretion on 

your part, and you should solve it with 

the advice of your theatre manager. 

Get in the UNFAILING HABIT of 

suggesting additional items to your customers. 

Not just, "Anything else?" . . . 

but something specific! For instance: 

"We have just received a new 

shipment of chocolate stars . . . only 

25c. Would you like to try them 

today?" 

"Have you ever tried an apple 

with your popcorn? It's a delicious 

combination." 

"How about some gum today? We 

have a wide variety." 

"We are introducing the new 

this week. Would you like to try it?" 

"If you wish a soft drink with 

your popcorn we have a drink vending 

machine just to your right." 

Also you must be able to suggest a 

substitute item to a customer if you do 

not happen to have the number he requests. 

Suppose he should ask for a 

Clark Bar, and you are out of them. 

Don't say, "We don't have any today," 

and let your voice drop . . . but rather, 

"I'm awfully sorry we are out of Clarks 

right now, but we have Fifth Avenue 

which is a similar bar." And if the customer 

does not make an immediate decision, 

come right back with another 

suggestion, "Also we have a new shipment 

of Peter Paul Mounds and Hershey 

today. Would you care for either of 

them?" 

You must KNOW YOUR CANDY 

BARS. People will ask for this information, 

and you must be able to tell them. 

You must be able to suggest bars with 

soft centers, bars with chewey centers, 

nut bars, coconut bars, almond bars, 

mint. YOU must know more about candy 

bars than anybody else in town. 

If you have a serious complaint from 

a customer on merchandise, call the 

manager. He has full authority to settle 

it in a way that will be satisfactory and 

fair to both the patron and to our 

company. 

If the patron hands you a bill in payment 

for his purchase, name the denomination 

of the bill when it is given 

to you ... in other words, "That will 

be 25c out of $1.00." Be accurate and 

business like in counting change back to 

customers. 

There is only one way to close a sale 

and that is with another big smile and 

cordial, "Thank you!" 


. 

capturing these extra sales 

Concessions 

when a drink is 

Story 

suggested with popcorn, buttered popcorn, 

or a hot dog. 

I. MERCHANDISING 

Theatres merchandising drinks at their 

counters will sell at least two sizes. You 

Continued from page 38 will find yourself surprisingly successful in 

selling the larger size drink if you practice 

You undoubtedly know of attendants mot the following sales method: 

in our theatres, it is hoped) who "dearie" After you have sold the customer on 

and "honey" their customers. Such familiarity 

builds up resistance rather than good quested one, ALWAYS say, 

the idea of a drink or if he has re- 

will. 

"LARGE ?" 

Keep from showing resentment when 

a customer fails to buy. It is a rare 

happening when a customer surveys 

F. HOT DOGS 

the entire display, asks questions about Your hot dog barbecue machine has been 

certain items, and even has them recommended as being the best and most 

handed to him for closer examination suitable for theatre use, and you will agree 

—and then decides not to buy anything. 

A situation like this, as infre- 

that it has eye appeal and sales appeal. 

If possible, the unit should be placed on 

quently as it does occur, can be a real 

your front counter top so that it will attract 

test of your self-control. You must 

as 

remember, 

much attention as possible. 

however, 

In all 

that the 

probability 

customer 

is under no obligation to buy 

you will have to 

anything, 

secure a sheet of 

and you should strive to avoid showing 

any resentment, disappointment, glass will not become scorched. 

asbestos board so that the counter and 

or exasperation. 

The success of the hot dog is largely 

dependent on the quality of the wiener itself. 

Therefore, you should purchase a 

E. COUNTER DRINKS 

premium quality all meat frankfurter 

which will average about 10 wieners to the 

pound. 

If possible secure buns which are machine 

sliced. An important point to consider 

in selecting the Coney bun is that it 

should be a good size for the wiener, being 

just slightly longer than the dog. If the 

bun is too bulky and too much bread is 

served, hot dog sales will not be successful. 

Here's the great line of top-quality bars by 

Hollywood ... in 5

paper with the left hand, use it to pick up 

the bun; the right hand picks up a wiener 

with the tongs and inserts it in the bun, 

then mustard is added by the attendant 

if desired by patron; wax paper is then 

completely wrapped around the sandwich 

and handed to customer. 

The attendant should always suggest a 

drink with each sale as this makes a delicious 

combination. In many cases hot dogs 

have increased drink sales as much as 15 

to 20 per cent. 

G. APPLES 

Apples, of course, are a seasonal item 

which are usually sold during the period 

from mid-October through the month of 

March. However, they do provide nice extra 

sales and certainly add color, variety and 

interest to your counter. 

For sheer beauty, sales appeal and delightful 

taste, a fancy Delicious apple is 

recommended. 

All of you who have handled apples are 

always anxious to get back into the sale 

of this item as the season approaches as 

you realize that it brings in extra grosses 

and extra profits. The alert managers and 

attendants recognize that apples and popcorn 

make a tasty combination and capitalize 

on this fact in their sales pitch. In 

a drive for increased profit, you have here 

a valuable combination. 

A brightly polished apple, neatly displayed 

in a bowl or basket on your counter 

top (with a bright price card) is an excellent 

buying incentive. It's hard to resist 

this temptation! 

create impulse sales! 

WITH THE 

&Ot*-0fUUt 

HOT DOG 

The Difference is 

Rotisserie 

Write for Free 

Catalog Sheet 

the Amazing 

Action! 

Sells MORE hot dogs than anything else on 

the market today! Rotisserie broils 60 hot 

dogs under magic infra-red in 10-12 minutes 

. . . holds hot dogs for hours without deterioration! 

Revolving drum lifts out for 

cleaning. Bun warmer drawer holds two 

dozen buns. Operates on 115-v, A.C. 

THE HOLLYWOOD _ 

Phone HArrison 1-6856 

SERVEMASTER 

COMPANY 

114 West 18th Street 

Kansas City 8, Mo. 

II. 

Display-Promotion 

A. GENERAL 

Mass display is a basic factor in successful 

merchandising. This applies to: 

• Popcorn in the popcorn machine or 

warmer. 

• Candy in the display case. 

• Merchandise on the back bar. 

• All visible 

salable items. 

Mass display tells the public the fact that 

you have adequate stocks and expect to sell 

them. 

The More You Show, the More You Sell 

B. CANDY 

If you have a good bar in a nontransparent 

wrapper, take one of them out of 

the wrapper and display it in cellophane. 

People like to see what they are buying. 

If a candy bar doesn't sell well on the 

left side of your candy case, try moving it 

to the center or to the right side of the 

case. It is surprising, but moving a bar in 

this way often makes a difference in its 

acceptance. 

Do load your candy cases. Skimpy displays 

will never sell the maximum amount 

of candy for you. 

Most of you have baskets or plates or 

trays or racks which can be filled for topof-the-counter 

displays. If you don't have 

such equipment, invest in a few pieces. 

Continued on lollowing page 

For increased volume and 

bigger profits, more and 

more food service operators 

are featuring pizza! Now, 

with a small investment, 

you can offer tempting pizza 

to your customers by installing 

a compact Bakers 

Pride Electric Pizza Oven. 

Features include Heavy- 

Duty construction, Thermostatic 

Heat Control, and Top 

Volume Capacity. Fastest 

heating! Fastest Baking! No 

mess, no bother — they're 

specially designed for use 

with prepared pizza. And for 

your convenience, all ingredients 

including crust, 

sauce and cheese are available 

portion-control packed. 

w-1 

^51 

REMEMBER! The best pizzas 

are baked at high temperature. 

MODEL L02E 

Holds 2-16" Pizzas. Bakes up to 

20-16" Pizza Crusts per Hour. 

Other sizes available in floor and counter models! 

^~^ See Your Local Dealer Or Write For Complete Information 

BAKER'S PRIDE OVEN CO., INC. 

1641 EAST 233RO. STREET NEW YORK 66, NEW YORK 


i 

— 

' 

: 


THIS IS THE BARBECUE THAT'S . . . 

• First- In Quality! 

II. 

DISPLAY-PROMOTION 


• First In Flavor! 

• First In Customer 

Satisfaction! 

WHEN YOU ORDER, SPECIFY . . . 

PIT-COOKED 

BARBECUE 

CAll YOUR DISTRIBUTOR TODAY-OR WRITE DIRECT TO: 

,> COOKED 

mRBEMED 

CASTLEBERRY'S FOOD CO. Box 1010 AUGUSTA, GEORGIA 

And a 10 llj. tin or 12 1 /, 

lb. poly bag of Butterflake 

Pop Corn yields 

more many more boxes 

of Pop Corn tban ordinary 

corn. Its 38-40 to 1 

popping ratio lowers 

your cost. .. .increases your profit 

per box. Yes — Butterflake's 

$35 more profit per 100 lbs. for 

you than ordinary '"bargain" corn. 

And it's so tender, delicious that it 

always brings 'em back for more. 

Order from your distributor or write 

pop corn division 

—. 

'*' 1 

I 

. If' 

|/f!| 

brings 'em back — again 

and again! 

NATIONAL OATS CO. 

Wall Lake, Iowa • Hagerstown, Md. • Delaware, Ohio 

BAR-B-Q HOT DOGS! 

with a GLENRAY oil SILENT SALESMAN 

Steams the 

Buns 

NEW $139.50 REBUILT $105.00 

SALES GO UP! UP! UP! 

See your Equipment Supply Dealer—or write: 

GREER ENTERPRISES, inc. 

Box 35 Factory & Sales Quincy, Mich. 

Don't, please, spread candy loosely all over 

the top of your candy case. Arrange it in 

containers in a neat and orderly manner. 

And always keep in mind the three basic 

rules 

1. Arrange your merchandise according 

to 

price. 

2. Display a well-balanced stock. 

3. Display Great Quantities of candy. 

C. POPCORN 

extra popping volume produces $25- 

The two obvious and best ways to promote 

and display popcorn are: 

l.Push the popped corn up against the 

windows so the machine will seem to 

be full. 

2. Have the kettle popping when the patrons 

are passing through the lobby. 

Keep the lights on. A bright machine 

will attract more people and give the corn 

a better display. 

During slack periods, make the customer 

wait a few seconds while you make up a 

fresh package just for him. 

Some effective methods of promoting 

and stimulating popcorn are: 

• Have your doorman pass out free samples 

of popcorn to all patrons entering 

the theatre. A quantity of corn that 

will fill one tablespoon is considered to 

be the proper amount to motivate the 

patron to buy. The popcorn can be 

handed out in 1-oz. glassine bags or 

small nut caps. This is a low-cost salesproducing 

promotion. 

• Many theatres have been successful in 

stimulating sales to kids and teenagers 

by giving a free photo of movie stars 

with each popcorn purchase. Make up 

a display card showing these photos 

are available in your boxes of popcorn. 

Photos approximately 2"x3" can be 

secured from the various movie companies 

at low cost. 

• Most placards and advertising materials 

which are attractive act as a 

definite stimulus to sales. Some effective 

material of this type is issued periodically 

by The Popcorn Institute and 

The Popcorn and Concessions Ass'n. 

D. BUTTERED POPCORN 

Buttered corn is another item which 

must be sold and displayed aggressively. 

Place your sparkling clean butter dispenser 

on your counter adjacent to the 

popcorn machine. And suggest "Buttered" 

to every customer. 

Your personal attitude in offering this 

delightful confection to the customer is the 

most effective of all promotions. Offer him 

this tasty treat with a big smile and an enthusiastic 

"Buttered!" 

Advertising banners and placards are 


' 

"You won't sell 'em 

If you don't tell 'em." 

very helpful in making the customers •but- 

ter" conscious. 

You will find your local dairy most cooperative 

in furnishing an advertising card 

to help stimulate butter sales. 

E. DRINK VENDERS 

The following is taken from a drink 

manufacturer's newsletter, and we believe 

there is a lot of merit in the suggestion: 

"A small neon sign was placed on the 

top of the machine at beginning of the 

test or experiment—since most potential 

customers must walk some distance 

out of their way to get to the unit. 

After 11 months, however, the manager 

decided the sign was undignified 

and asked that it be disconnected. 

Sales promptly fell 25 per cent. This 

shows clearly and emphatically what 

displays and merchandising can do for 

many locations." 

It doesn't make any difference whether 

it is soft drinks ... ice cream . . . candy . . . 

or popcorn . . . 

YOU WON'T SELL 'EM IF YOU 

DON'T TELL 'EM! 

Eye-catching displays of goods, appropriate 

signs, well-lighted stands . . these 

. 

are fundamentals in the business of merchandising. 

F. COUNTER DRINK VENDERS 

Dummy cups should be prominently displayed 

to act as silent salesmen for you. 

Most of the major syrup manufacturers 

will furnish, free of charge, advertising 

banners, placards, dummy giant cups, electrical 

signs, etc. 

Take full advantage of this fine advertising 

material and combine it with suggestions 

from the sales attendant. Increased 

sales will be yours. 

G. HOT DOGS 

Your hot dog machine is in itself a great 

sales promotional piece of equipment. The 

sight of America's favorite "dog" cooking 

on the revolving spindles is difficult to 

pass by. 

It is also expedient to have one or more 

display cards in the confection area showing 

the delicious hot dog sandwich in color. 

These silent salesmen help you complete 

a sale when you ask the patron, "Have you 

tried our delicious hot dogs?" 

Be sure to check with your local supplier 

of frankfurters as he may have available 

advertising materials which will be 

suitable for your use. Many of the national 

packers have such materials and they will 

be happy to make it available to you. 

H. SEASONAL 

Observe the holidays—even if the holiday 

does not particularly stimulate the 

sale of items at your merchandising counter. 

It gives you a chance to brighten up 

your caseis) and attract attention. 

The merchandising department tries to 

supply candy items and advertising aids 

for holidays whenever they are available. 

Some of the holidays on which you can 

do some extra seasonal decoration are: 

Holiday Calendar 

January 1 New Year's Day 

February 12 Lincoln's Birthday 

February 14 

February 22 

March 17 

St. Valentine's Day 

Washington's Birthday 

St. Patrick's Day 

April (usually) Easter 

May 1 

May (2nd Sun.) 

May 30 

June 14 

May Day 

Mother's Day 

Memorial Day 

Flag Day 

June (3rd Sun.) Father's Day 

July 4 

Independence Day 

September 

(1st Mon.) 

October 12 

October (Not set) 

October 31 

November 11 

November 

(last Thurs.) 

December 25 

Labor Day 

Columbus Day 

Sweetest Day 

Halloween 

Veterans Day 

Thanksgiving Day 

Christmas 

Your local display shop, variety store, or 

dime store will have ample display material 

and ideas so that you can come up with 

a timely eye-catching display for most of 

those days. Most of the time you will find 

the materials will cost no more than a dollar 

or possibly two. 

I. TRAILERS 

A little effort and imagination on your 

part will make your confection counter an 

interesting and attractive part of your theatre. 

You will be far better off to try to 

stimulate interest at your counter. Certainly 

much better off than the fellow 

who tries nothing and succeeds at it. 

We all know how effective trailers can 

be in stimulating additional sales after 

the patron has entered the auditorium. 

They can add as much as two cents per 

patron to your merchandising return. 

Trailers will call your customers' atten- 

I 

tion to your confection counter, and list 

some of the most popular items. Their 

! 

length and the length of intermissions 

should be regulated to fit the size of the 

house, giving patrons ample time to visit 


I 

You SELL 

ecause 

they SEE! 

Customers see 

corn popping in the 

MANLEY VistaPop Kettle 

. . . You see sales 

and profits soar! 

The all new Manley VistaPop Kettle 

has the new, exclusive "see-through" 

feature. 

Customers see their own corn 

popping. Appetites are stimulated. 

Impulse buying goes into action. Your 

sales go up. 

What's more, new "hot air-conditioned" 

warming pan keeps corn fresh, 

hot, crisp . . . delicious. No more 

soggy popcorn. You produce a top 

quality product that pays off in repeat 

sales! 

GET THE FACTS ON HOW 

CAN INCREASE PRO 

WITH THE MANLEY 

Write 

Manley today for 

complete details on how the 

VistaPop can 

mean new 

sales, more repeat sales, 

greater profits for you. Or 

ask to 

have a Manley 

representative call, without 

obligation. 

Manley, Inc., 

1920 Wyandotte Street, 

Kansas City 8, Missouri. 

Address Dept. BO 1059. 

YOU 

FITS 


5 4 

questions 

answers 

from the first 

Q 

company to offer long-term 

financing and leasing of vending equipment 

What Does The Vending Industries Program Offer Qualified Theatre 

Vending Operators? 

J^ We offer long-term finance and lease arrangements for new and 

used equipment. These arrangements help make more dollars available 

each week in your business. In addition, we offer lease-back arrangements 

on new and used equipment. 

Q 

What Are Some of the Advantages of The Vending Industries Lease 

Program? 

Leasing assures 

J^ 

you up-to-date equipment when and where it is most 

needed. You know your fixed operating costs in advance and there 

is no down payment. At the termination of the original lease, you have 

two options—renew the lease at 10% of the original monthly rental, or 

return the equipment for brand new machines on a new lease. Remember, 

rental is a direct business cost before taxes. 

f"l 

Why The Vending Industries Financing Program? 

You, as 

J^ 

a qualified operator, should be entitled to long-term financing 

or leasing with terms up to five years on certain equipment. Through 

our program, it is possible to consolidate all your conditional sales contracts 

into one master contract. Also, equipment from several manufacturers 

can be placed on the same lease or conditional sales contract. 

Q 

Who Decides on the Equipment Leased or Purchased? 

^ Y O U ! 

f^ What Will Vending Industries, Inc. Mean to Your Operation? 

Because each operation 

J^ 

has its own special problems, only you can 

help us supply the answer to this question. Let us know exactly what 

you want to accomplish, and we will be able to recommend a program 

tailored to your needs and designed to help achieve your goal. 

Write to me, personally: 

JACK HOPSON, President 

VENDING INDUSTRIES, INC. 

15 West 57th Street New York 19, N.Y. Plaza 3-4958 

TO FILL 

POPCORN BAGS 

AND BOXES WITH 

THE NEW PATENTED 

SPEED-SCOOP 

THOUSANDS OF 

DELIOHTED USERS 

ÔNU $2*2 AT YOUR 

THEATRE SUPPLY op 

POPCORN SUPPLY DEALER 

New 7960 Heavy Duty 

SODAMAKER 

Fastest 

Drink 

Mixed 

Server 

of its Kind! 

WITH 

2 OR 3 FLAVORS 

Complete, 

Self Contained Unit 

Write for Complete Specifications 

REFRIGERATION 

SUPERIOR MFG. CO., INC. 

907 N. Broadway 

St. Louis, Mo. 


II. 

DISPLAY 


the counter, but not enough time to get 

bored. 

Be ready for the business the trailer 

stimulates on the break. Have your counters 

well stocked and adequately staffed. 

Candy machines should be full and all 

vending machines in good operating order. 

In some cases, where trailers are not 

used, it is recommended that recorded invitations 

be used to lure customers to the 

refreshment counters. 

• The Patron is not dependent upon us 

... we are dependent upon him. 

• The Patron is not an interruption of 

our work ... he is the reason for it. 

• The Patron actually does us a favor by 

giving us the opportunity to serve him. 

• The Patron must be regarded as the personal 

responsibility of every employe and 

should be treated habitually with: 

P atience 

A lertness 

T act 

R eadiness 

O bedience 

eatness 

N 

A pleasantly aggressive seller has the fun 

of STIMULATING AND DIRECTING sales. 

Most theatre patrons are in a hurry to 

NO NO NO 

Gum chewing while on duty. 

Eating of any kind. 

Combing hair. 

Applying make-up or nail polish. 

Reading paper. 

Watching show. 

Visiting with friends. 

NO NO NO . 

get inside to a good seat. They see the concession 

stand, pause for a quick purchase 

. . . the salesgirl says, "Hello, fresh 

hot buttered popcorn?" If the patron has 

not already made up his mind, he's likely 

to take the suggestion and buy. The "Can 

I help you?" approach wastes time and 

puts the patron on his own. He may hesitate 

and go on. Theatre confection sales 

are largely on "impulse." The planned display 

and the approach of the attendant 

can decidedly stimulate and direct the sale. 

Be interested and enthusiastic about your 

job. It's lots of fun! 

Make suggestions to your manager for 

improvement of the stand. He will welcome 

them. He is busy with many other details 

of the theatre and will appreciate a girl 

with brains and initiative. 

Part

20 Ways 

To Upgrade 

A Drive-In 

By JACK K. VOGEL* 

Today, we are experiencing a minor revolution in 

the drive-in theatre field. Gone is the day of the cheap, shabby 

drive-in. Competition and the elevated tastes of the paying 

public have awakened the exhibitor to thoughtful reappraisal 

and progressive upgrading of his drive-in theatre. The 

following 20 suggestions should prove helpful to the exhibitor 

who must modernize to stay in business. 

• 

Improve the effectiveness of your attraction sign. Add more 

color and more lights, especially the action type. Plant 

pines and grass around the base. Replace old letters with 

new, more colorful type. 

• 

If you have a screen tower facing the highway, repaint it 

with gay and bright colors. In the words of Mike Spatz, 

•'Color is advertising." 

• 

If your boxoffice is too near the highway, it should be 

moved back, or a hold area loop installed. Many of your 

patrons will pass up your theatre if they have to park on 

the highway waiting to get to your entrance road. 

• 

Convert your boxoffice to the turnpike style ticket-selling 

operation. You immediately have a multipurpose boxoffice 

which can be used with, or without car hops, and a resultant 

speedup of traffic to your ramp area. Provide plenty of 

colorful light and action on your boxoffice but guard against 

excessive light penetrating your ramp area and screen 

image surface. 

• 

Convert your old shabby, and usually leaning wing wall 

fencing to an attractive basket weave or louvred-type fence. 

This type of fence lessens wind pressure, eliminates costly 

repairs and provides a pattern for painting a very attractive 

multicolor fence. 

• 

Replace surround area fencing with inexpensive multiflora 

type rose hedges. The naturalness of a living fence 

further enhances the atmosphere of watching a movie 

under the stars. 

• 

Eliminate picture washout and light interference to the 

patrons by planting blight-free silver and green poplar, or 

the disease -free Siberian elm tree as a shield against light 

coming from adjacent commercial and residential areas. 

• 

Turn your drive-in into an oasis by gracing your driveways 

with trees and pines. Locate in carefully selected areas, 

beds of flowers and shrubs of greenness. Your added emphasis 

on landscape beauty will be reflected in customer delight 

and your personal pleasure for the neat and trim 

look of the drive-in grounds. 

• 

Brighten up your speaker posts and area lighting posts 

with yellow or multicolor paint. Move away from the use 

of the stereotype white, grey and aluminum paints. 

• 

Start a program of weed elimination in your ramp area. 

The cost of elimination in one season may be prohibitive 

"Architectural engineer, Wellsville, Ohio. 

but the program should be started so that you have a 

clean ramp area in two or three seasons. 

• 

Early each evening you should have your ushers inspect 

all the road and ramp areas for ruts. Immediate attention 

to these small ruts will avoid future more costly ruts and 

washouts. 

• 

Your roads and ramp area roads should be oiled each year. 

Most patrons are proud of their cars and excessive dust 

will keep them away. If possible, you should start a program 

of shooting and chipping. This is a cheap way of 

building up an asphalt road bed. The first year you could 

do the entrance roads and the second year the exit roads. 

Then move into the ramp area. The average cost of a 

double application of shooting and chipping tan asphalt 

sealer with one-half-inch stone chips rolled into each application) 

is usually 50 cents per square yard. 

• 

Make a concerted effort to improve your area lighting along 

entrance and exit roads and along ramp roads. Ramp lighting 

must be kept subdued so that picture enjoyment by 

your patrons will 

not be jeopardized. 

• 

If your concessions stand has the old-type station operation, 

and you need to increase your per capita, serious consideration 

should be given to the conversion to the more 

adaptable cafeteria-type operation. 

• 

If patrons are standing in line during intermission to get 

into your restrooms, then you need additional toilet facilities. 

Cleanliness and attractiveness should be a prime 

consideration here as well. 

• 

Your ladies restroom addition should include the new urinaltype, 

seatless water closets in at least one half of your facilities. 

This type of fixture is much more sanitary and 

it will contribute greatly toward curtailing the familiar 

long waiting lines. 

• 

If your concessions building has that closed-in prison feeling, 

remodel it to include the opening up of the front facing 

the screen with floor-to-ceiling glass windows and doors. 

• 

If possible, build a patio on the front or side of your concessions 

building. Add outside benches or chairs and you 

will reap many benefits from the atmosphere of friendliness 

created by this improvement. 

• 

Modernize your playground. Use more colorful equipment. 

Use multicolor paint on your old equipment. Try to buy 

an old fire truck from one of the small nearby communities. 

The kids will love riding a real, genuine fire truck. 

Even when the truck no longer runs, it can be permanently 

parked in or near the playground and the youngsters will 

still continue to enjoy it, playing "make believe." 

• 

If the capacity of your drive-in is inadequate, and you do 

not have any additional property for expansion, double 

ramp your back ramps. Thus the capacity could be increased 

by 100 cars, or more. 


EXTRA PROFIT VENTURES AT THE DRIVE-IN THEATRE 

The first lap of a 35-lap race at the Meadowbrook Theatre raceway in Fort 

Worth, each driver trying at all phases of the race to take advantage. The 

lady in the third position is in the act of cutting a very sharp hairpin curve 

trying to push her Go-Kart into second position. Notice the safety fence with 

bales of hay for guard rails. It is almost impossible to turn one of the little 

cars over, but drivers often go into a curve too fast and wind up in a bale of hay. 

I. Go-Kart Races 

#% QUARTER- 

MILE track, 20 feet 

wide, patterned after 

the Indianapolis 

Speedway, and with 

three hairpin turns to 

add to the spectacular 

interest, is coining 

money for Earl 

Powell, Meadowbrook 

Drive-In Theatre, 

Fort Worth. 

The Meadowbrook 

track, located between 

Earl Powell 

the snack bar and the screen, is the 

scene of Fort Worth's newest fad—Go-Kart 

racing. A Go-Kart, to the uninitiated, is a 

three-horse, one-cylinder engine contraption 

with a seat a scant 1V2 inches above 

the asphalt. It's hardly more than four 

tires and a steering wheel, but it can make 

50 miles per hour down the straightaway. 

MANY WOMEN RACERS 

More than 200 enthusiasts patronize the 

regular Sunday races at the Meadowbrook, 

plunking down the pit fee for each car 

which is $2 at track side. The racers own 

their own Go-Karts, most of them are 

known as "Spider 500," and there are 

many "two-Kart" families in Fort Worth 

because of the interest of the women. 

Each afternoon there are from ten to 12 

races, and about 25 per cent of the racers 

are women, some of whom are very good. 

Once, however, they are good enough to 

race with the men they are barred from 

taking any part in the all-women's races. 

"This thing soon will be big," Powell 

said. "It started out with the kids, but 

papa and mama have taken the Kart away 

from the children and are racing themselves. 

I allow no one under 21 to drive. 

"If I didn't think it would catch on as 

a spectator sport I wouldn't have sunk 

all this money in a track like this—it's 

one of the finest tracks in the country. 

Go-Karts are catching on pretty good already, 

but about 80 per cent of the spectators 

now are friends and relatives of 

the drivers." 

Admission to the Meadowbrook is 80 

cents per carload. 

The raceway at fhe Meadowbrook Drive-In is located 

between the snack bar and the screen. Although the 

drivers enjoy the greatest excitement, Go-Kart racing 

is rapidly catching on as a spectator sport. 

"I think anything that's new and a 

growing thing like the Go-Kart races will 

cause people to talk about your theatre, 

and you well know the best advertisement 

is what we call 'mouth advertisement.' It's 

really okay when you get it," Powell said. 

The Meadowbrook race track also has 

received much newspaper publicity, including 

the cover page of the Port Worth Press 

sport section. 

BIG TROPHIES TO WINNERS 

The Meadowbrook awards trophies, big, 

impressive ones, to the winners, and it is 

not unusual for a good driver to win several 

in an afternoon. The trophies are purchased 

from regular trophy houses. 

Every safety precaution is taken for all 

who visit the track; the track is enclosed 

by a safety fence and tires and bales of 

hay are used for guard rails. 

"We have a lot of dos and don'ts which 

drivers must live up to," says Powell. "They 

receive instruction every race day before the 

first race. We try to watch very carefully 

and put everything into these races—spirit, 

good sportsmanship, and most of all, 

all drivers and spectators must have respect 

for each other. No rough stuff whatever. 

"Racers are picked from their time trials, 

just as in Indianapolis. The stopwatch is 

very essential in Go-Kart racing for time 

trials, and must be calibrated to within 

1/ 100th of a second as these small cars 

sometimes run so close together in speed 

it offtimes is left up to driver skill to 

decide in the actual race. Sometimes 10 

to 15 cars will time trial to within one 

second." 


II. 

Miniature Golf Course 

J\ profitable money-maker which 

has proved itself for nine years at the Del- 

Sego Drive-In Theatre, Oneonta, N. Y., 

is an 18-hole miniature golf course and 

driving range. 

"The course has proved to be a very 

good venture," says Bert D. Mitchell, partner 

in the Mitchell and Warnken enterprise, 

"and I would recommend it to any theatre 

owner who has the extra land needed." 

The Del-Sego miniature golf course is 

110x135 feet, although a course can be 

laid out on land 100x125 feet. 

ADDED GOLF SECOND YEAR 

This 550-car drive-in theatre was built 

in 1948. and the next year, the partners, 

having some extra land, decided to put 

in the golf course. They arranged with Taylor 

Bros, for an installation. The ground 

had to be graded and made perfectly level. 

All the putting area was covered with 

blacktop and the rest of the course with 

about 1 > 2 inches of No. 1 washed gravel 

which takes up moisture after showers. 

Mitchell says anyone installing a golf 

course should put a drainage system under 

each hole. "We did not do this at first," 

he says, "but have had to since. One-half 

of a 60-gallon hot water boiler under each 

cup makes a good drainage. 

"For lights, we have five lines suspended 

across the 110-foot dimension, with five 

150 watt floods on each line, plus one in 

each corner of the lot, which gives plenty 

of light. 

"Since we installed it, we have tried 

sand, felt and canvas on the putting area, 

and have come to the conclusion that fine 

sand mixed with a small quantity of oil to 

keep it from blowing away is the most economical 

and the best way to maintain it. 

"It required only one man to take care 

of the golf course at first, and still does 

as far as the course is concerned; but 

we have now added a concessions stand 

at the course. At present the concessions 

is leased to Griffin Brooks and 

family who are noted, at least state-wide, 

for quality barbecue chicken—a half -chicken 

to take out for 75 cents and a complete 

dinner for $1.35. This has made the best 

operation to date as they take care of the 

golf stand for us. 

"We advertise the miniature course and 

driving range on our theatre programs and 

along with our movie attractions in the 

papers and on radio. 

"On several occasions we have used the 

golf course as a theatre attraction by giving 

a free game to all cars in before a certain 

time. It works fine!" 

The Del-Sego drive-in charges 25 cents 

for use of the course. 

COURSE PARTLY ASSEMBLED 

The miniature golf course comes partly 

assembled, along with a 10xl2-foot golf 

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The Del-Sego has an attractive playground 

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a large slide, merry-go-round and swings, 

all from American Playground Co. 

The screen is the largest in that part of 

the state, the picture is 40x100 feet and the 

screen tower is 60 feet high. 

The name, Del-Sego, stems from the 

fact that the theatre is located almost on 

the line between Delaware and Otsego Counties, 

about two miles out of Oneonta, N. Y. 

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How to Handle 

Pest Control In 

Your Theatre 

A Complete Guide for 

Exhibitors; 

First in a Three-Part Series 

By 

WILLIAM L BUTTS 

This is not a scene from a science-fiction movie. This fearsome "animal," held 

at bay with something that looks like a battering ram, is really a roach confronted 

by a matchstick. Note heavily armored body which resists many insecticides 

but has met its fate in newly researched formulas. (Photo: Chlordane.) 

1. Pests in Both Indoor and 

Drive-In Theatres 

I he average theatregoer, having 

little or no contact with entomology, has 

no idea that over 90 per cent of the insect 

species presently known are not detrimental 

to the health or to the interests of man. 

However, to these people, any form of insect 

life is a pest when it occurs in a theatre 

and interferes with the enjoyment of 

the program of entertainment for which 

they have paid. This point of view is rather 

difficult to contest, since even the most 

innocuous of insects can be a great annoyance 

by virtue of its presence alone. 

ANNOY PATRONS AND CAUSE DAMAGE 

In addition to the pests which annoy 

their patrons, theatre owners and operators 

must be alert for a number of insects which 

quite likely will never be seen by the people 

who buy tickets, but which may cause 

serious damage to the theatre building and 

furnishings. Such insects may be very difficult 

to detect until the damage which 

they do becomes apparent. It is, indeed, as 

important to recognize the types of damage 

characteristic of certain insect activities 

as it is to recognize the insects themselves. 

Most pests of theatre buildings belong to 

the same motley aggregation of species 

commonly lumped under the broad descriptive 

term of "household pests," and 

many of them are familiar to the average 

person because they are the same insects 

which may be seen within the average 

home. This group of pests has been the 

object of extensive studies for a long period 

of time, and although control measures 

may be difficult to apply and sometimes 

rather costly, there is usually some source 

of information which can be consulted 

when such problems arise. The recent trend 

in theatres has been to the outdoor, drivein 

establishments, bringing to light a number 

of new problems which have not been 

well studied. 

As a consequence of this dichotomy in 

theatre types, this article will be divided 

into three sections. The first part will cover 

those pests whose habits are of such a 

nature that they may be of importance in 

both types of establishments. The second 

This is the first of three articles 

on the control of pests in motion 

picture theatres, written especially 

for The Modern Theatre by 

William L Butts, instructor, Department 

of Entomology, Purdue 

University. It is the most comprehensive 

study of theatre pest 

problems yet presented by a film 

trade publication. The second 

section, dealing with problems in 

indoor theatres, will appear in the 

November issue of The Modern 

Theatre and the third section, on 

the drive-in problems, will be 

published in the December issue. 

part will consist of a consideration of problems 

which are more likely to be encountered 

in the conventional indoor theatre. 

The third part will deal with the rather new 

and specialized problems which are characteristic 

of the drive-in theatre. 

The aim throughout will be to present 

information on the more typical pest insects 

which are most likely to be encountered. 

An attempt to present an exhaustive survey 

of problems of theatre pest control would 

become so bulky and involved that the 

usefulness of the text to the readers for 

whom it is written might be impaired. 

One of the more important problem areas 

encountered in theatre pest control is that 

centered upon the dispensing of refreshments 

of various kinds. The scope of this 

service may vary from the maintenance of 

a few automatic vending machines to the 

elaborate cafeteria-like refreshment stands 

of the outdoor theatres, but the problems 

generally encountered are concerned with 

the same insect pests. 

COCKROACH LONG WITH US 

One of the most likely uninvited guests 

in the refreshment area is the cockroach, 

representative of a group of insects which 

has been associated with man's pattern of 

living since remote antiquity and which 

gives no indication that such habits will be 

abandoned. They are, for the most part, 

characteristic of places where there is a 

ready supply of food and which combine 

conditions of warmth, darkness and available 

moisture. Cockroaches are virtually 

omnivorous, utilizing an amazing variety 

of food materials. Although additional 

species may be troublesome in certain 

areas, most of the cockroach problems in 

this country involve one of four species. 

DISTINCTION BY SIZE 

The adults of two of these species may 

be distinguished from those of the other 

species by size alone. The larger species 

which are generally three-fourths of an 

inch or more in length are the American 

cockroach, Periplaneta americana L., and 

the oriental cockroach, Blatta orientalis L. 

Body coloration of these insects will serve 

to separate adults of these two species. The 

American cockroach is reddish brown in 

color with a yellow border around the part 

of the thorax which is visible from above 

and the oriental cockroach is a deep, shining 

brown or black throughout with no 

distinctive markings of contrasting color. 

In addition to these characteristics, it is 

well to remember that adult American 

cockroaches have wings which extend to 

the posterior tip of the body or beyond. 

The adult male oriental cockroach has 

wings which extend to about tin - ee-fourths 


of the length of the body, and the female 

has wings which are reduced to very short, 

pad -like structures. The nymphs of these 

two species are unpatterned black or 

brown, the oriental nymph usually being 

darker brown or black and the American 

nymph a medium reddish brown. 

The smaller species, which are usually 

less than three-fourths inch in length, are 

marked with definite lines which contrast 

rather sharply with the ground color of 

the body. The adult German cockroach. 

Blattella germanica (L.), which is probably 

the most troublesome of the species discussed, 

is a medium to dark tan in color 

and has a pair of dark lines lying lengthwise 

on the part of the thorax which is 

visible from above. The brown-banded cockroach, 

Supella supellectilium (Serville), 

does not have these longitudinal black 

lines on the thorax and the general body 

color varies from a medium brown to a 

very deep brown. The wings, which are 

i 

held flat over the body as is the case with 

all winged cockroaches), have two crosswise 

bands of a much lighter brown. The 

more posterior of these lines is often indistinct 

at the middle, but it is nearly 

always clearly defined at the wing margins. 

The nymphs of these species can be distinguished 

by the markings on the upper 

surface. A median longitudinal tan line 

bordered by two black lines is characteristic 

of the German cockroach. The brownbanded 

nymph has two transverse light 

brown bands across the darker brown upper 

surface of the body. 

CAN ENTER NARROW CREVICES 

The two smaller species are more likely 

to be found in the immediate vicinity of 

food-dispensing areas, their smaller size 

enabling them to enter quite narrow crevices 

and to remain concealed therein when 

not actively feeding. They may be found 


Moths, fleas and lice may be controlled by 

spraying directly on the infested carpet, upholstery 

or drapes. There are many things 

exhibitors can do themselves to control pests 

in their theatres, but sometimes it is wise 

to call in professional service, and fogging 

treatments may be purchased which are 

usually guaranteed for a five-year period. 

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• 

PEST CONTROL IN THEATRES 


in soft-drink dispensers, popcorn machines, 

around sinks, waste cans, beneath counters, 

and in practically any such place in which 

concealment is available. Motors and compressors 

for cooling are good cockroach 

harborages. In addition to seeing the insects 

themselves, their presence may be 

detected by the presence of fecal 

deposits, 

cast skins of the developing nymphs, and 

by the presence of small, light to medium 

brown, purse-like egg capsules which are 

about one-eighth to three-eighths of an 

inch in length. 

LIKELY ROACH HARBORAGES 

Although the larger species may be found 

near food counters and vending machines, 

they are more likely to occur in such places 

as rooms which house central heating or 

air conditioning units, in restrooms, broom 

closets, or in basement areas beneath the 

building. In situations in which the theatre 

is part of a larger building, and in which 

heating and electrical service is transmitted 

through service tunnels, these areas should 

be thoroughly inspected since they provide 

excellent harborage and means of entry for 

cockroaches. The means of recognition of 

the presence of the larger species are similar, 

but it must be remembered that the 

egg capsules are larger and darker in color. 

Unless the seating area is cleaned thoroughly 

each day, it is entirely possible that 

a general infestation of any of these cockroaches 

may develop due to the presence 

of bits of popcorn, candy, etc., accidentally 

dropped or intentionally discarded by the 

patrons. Such infestations may be quite 

difficult to control and point out the necessity 

of good housekeeping practices in 

prevention and elimination of cockroach 

problems. 

The first principle in control of cockroaches 

is basic sanitation. Careful, frequent 

and complete cleaning of both the 

food-handling area and the seating area is 

essential in preventing the establishment 

of cockroach infestations. All waste material 

should be placed in metal containers 

which have tightly fitted lids. An effort 

should be made wherever practical to seal 

any cracks and crevices which would provide 

resting places for cockroaches. 

SPRAYS WHICH ARE EFFECTIVE 

Application of a 2 

per cent Chlordane or 

0.5 per cent Dieldrin spray is an effective 

means of control for most of these cockroaches. 

These insecticides leave a residual 

deposit which should be effective for threefour 

weeks under normal conditions. The 

German cockroach, however, has been 

showing a resistance to Chlordane and 

similar insecticides for a number of years, 

and in many parts of the country it is 

impossible to control this pest with these 

insecticides. If a German cockroach population 

is found, it would be wise to use a 

spray containing 3 to 5 per cent Malathion. 

These insecticides should be applied as 

"spot treatments." This means that the 

insecticide should not be applied to all surfaces 

in a room and should not be atomized 

into the air. The application should be 

made with a sprayer which delivers a thin 

stream of insecticide to the cracks and 

crevices in which the cockroaches conceal 

themselves. Great care should be exercised 

so as to avoid contamination of cooking 

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and serving utensils and foodstuffs. All 

waste containers should be cleaned after 

disposal of contents. The inner surface of 

these containers may then be coated with 

the insecticidal material before re-use. 

Ants comprise another group of insects 

which are commonly encountered wherever 

food is served and which are so well known 

that a detailed description here seems unnecessary. 

There are numerous species of 

ants which are known to infest indoor areas 

and classification of these insects to the 

species level is often a difficult job for 

specialists to perform. Knowledge of the 

species involved in a particular infestation 

can be of great value in locating the points 

of entry and source of infestation but, fortunately, 

it is generally not an essential 

factor in recommendations for control. 

of varying toxicity. None of these residual 

materials should be used as a space spray 

in areas where food is being cooked or 

otherwise prepared for consumption. 

Flies of the family Psychodidae are another 

group of insects which may become 

quite troublesome wherever drains of any 

kind are located. These little flies are usually 

less than three-eighths of an inch in 

length and have broad wings. They have 

numerous hair-like setae on the wings and 

body, giving them a general appearance 

similar to that of tiny moths. For this 

reason they are often called "moth flies," 

although the names "filter flies" and "drain 

flies" are in common use to describe them. 

Although these insects may be found in 

numerous situations such as in air conditioning 

units, basement sumps, etc., one 

of the most common indoor breeding places 

is the sink drain. After a certain amount 

of use, a gelatinous deposit commonly 

forms on the 

inner surface of drain pipes 

and the larval stage of these flies develops 

in this medium. Such a place affords a 

somewhat constant microclimatic situation 

and these little flies may develop continuously, 

appearing with regularity in indoor 

theatres during the winter months. 

Floor drains provide a similar favorable site 

for larval development and they may be 

found in soft drink dispensers associated 

with the cooling systems. 


WORKER ANTS ARE SEEN 

Ants are social insects in which the reproductive 

activities are carried out only 

by certain members of the colony. The 

problems of food gathering and feeding and 

care of these reproductives and the immature 

stages in the nest are handled by the 

sexually undeveloped workers. It is the 

workers that are generally seen and which 

are the immediate cause of difficulty in ant 

infestations. An exception to this general 

statement is encountered in the case of 

the swarming flights of winged ants which 

occur periodically when newly developed 

reproductive individuals leave the nest and 

disperse prior to forming new colonies. 

When this occurs, there are often great 

numbers of winged individuals involved. 

These winged ants have two pairs of wings 

and the front pair is much longer than the 

hind pair. There is a characteristic narrow 

stem-like constricted area between the 

thorax and abdomen at about the middle 

of the body. The normal pattern of infestation, 

however, entails a situation in which 

a number of workers visit food materials 

and then return to the nest which is normally 

in some concealed, hard-to-reach 

area such as behind baseboards, under stationary 

tables, counters, etc. 

SPOT TREATMENT FOR ANTS 

The means of control best suited to such 

a situation involves observing the movement 

of the ants to attempt to determine 

the source from which they are entering 

the area. A spot treatment as described 

above should be made at such points of 

entry and at any adjoining similar points 

which could be used by the ants. A 2.0 

per cent Chlordane or 0.5 per cent Dieldrin 

spray should give good initial kill as well 

as showing good residual life. 

When swarming occurs, the adult ants 

may be killed by use of one of the commonly 

available aerosol bombs which contain 

synergized pyrethrins. Discharge the 

bomb for a few seconds and then close off 

the area for a few minutes. Sweep up the 

dead insects and dispose of them. The 

amount of material to be used will depend 

upon the size of the room. The directions 

on the container will generally give adequate 

information concerning this point. 

This technique is known as space spraying. 

Care should be exercised in selecting an 

aerosol with regard to the insecticides included 

in the formulation. Many of the 

bombs available at retail sources are designed 

to be so-called 'all-purpose" applicators 

and contain residual insecticides 

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1. Two rubber-insulated flexible copper 

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5. Sure, safe, fast, mechanical anchorage 

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The USS Tiger Brand theft-proof 

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USS and Tiger Brand are registered trademarks 

American Steel & Wire 

Division of 

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United States Steel 

Coast Distributors 

Fairfield. Ala,, Southern Distributors 

Eiport Company, Distributors Abroad 


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One of the most effective means of control 

of these pests is frequent cleaning of 

the drains with one of the proprietary 

products marketed for this purpose. The 

source may be treated by pouring about 

a pint of 5 per cent DDT or 3 per cent 

Malathion emulsion down the drain after 

the nightly cleanup has been completed, 

allowing the material to remain in the 

sink trap overnight. This treatment often 

is not completely satisfactory due to the 

fact that the overflow bypass to the drain 

is often neglected. The insecticidal material 

should also be poured into this outlet. This 

treatment should be repeated within seven 

to ten days. Adults may be killed by use 

of the synergized Pyrethrins space spray 

as described in a previous paragraph. 

FLY BREEDING PLACES 

The flies may be of considerable importance 

to drive-in theatres from an entirely 

different source, since these flies 

often develop in tremendous numbers in 

the surface film of filter beds of sewagetreatment 

plants. Such filter units may be 

in the vicinity of outdoor theatres. Many 

suburban industrial plants maintain such 

filter beds, and most communities maintain 

such facilities. Control measures in 

this particular situation will be discussed 

in a later portion of this text. 

A multitude of sins is covered under the 

general term of "flies" and to most people 

it conveys a meaning which covers principally 

those diptera which, in a general 

way, resemble the common housefly, Musca 

domestica L. In addition to this common 

species, there are a number of equally 

abundant muscid pests, principally certain 

blowflies, which must be combatted. 

These insects have larval stages which are 

commonly known by the general term of 

"maggots." These "maggots" are typically 

somewhat peg-shaped, tapering toward the 

anterior end. The posterior end is bluntly 

rounded or flattened and bears a pair of 

darkly pigmented spiracles which are openings 

to the larva's respiratory system. 

A COMMUNITY PROBLEM 

These larvae develop in all sorts of decaying 

organic matter, garbage being a 

major source in urban areas. Here, as was 

noted in the discussion of cockroach control, 

it must be remembered that basic 

sanitation is the first principle of effective 

4635 WEST LAKE ST., CHICAGO, ILLINOIS 

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DOORS TO 

THE BEST 

YOU WILL NEVER KNOW HOW 

BEAUTIFUL YOUR CHROME AND 

GLASS CAN BE UNTIL YOU HAVE 

CLEANED THEM WITH KINNER'S 

GLASS AND CHROME CLEANER. 

More theatres use KINNER'S 

than any other cleaner (or glass 

and chrome. Sold by Leading 

Jobbers and Dealers. 

MANUFACTURED SY 

KINNER PRODUCTS CO. 

PATASKALA, OHIO 

fly control. It is also unfortunate but true 

that a good fly control program is a community 

problem and one which is often 

poorly handled. In such cases, flies may be 

a most difficult problem even though the 

theatre staff is quite meticulous in its 

maintenance program. 

At the close of World War II, the 

phenomenon of DDT, the wonder insecticide, 

hit with a terrific impact, and it 

seemed for a time that the fly problem 

would be solved forever. Practically all of 

us are aware of this and also are equally 

cognizant of the fact that this prophecy 

did not come to pass. Just as we are faced 

with the resistant cockroach, we are 

plagued with the resistant housefly, and in 

a great many places in this country, DDT 

and other chlorinated hydrocarbon insec- 

UNDER- 

COUNTER CASH DRAWER ?2 

N 

— 

ticides have little or no effect upon the 

common housefly. 

There is a similar problem developing 

with regard to organic phosphate insecticides 

such as Malathion, although resistance 

to these materials is not so widespread 

to date. Fortunately, there is very little 

evidence of resistance to Pyrethrins, although 

such is known in certain fly populations. 

The very high cost of this insecticide 

and its lack of residual effectiveness 

make it an impractical choice for widespread 

fly control programs, but it is quite 

effective for control of flies indoors when 

used as a space spray. As was stated previously, 

it is the only material which should 

be used as a space spray where unpackaged 

food is served. 

FLIES 

NOW RESISTANT 

During the pre-resistance era, a great 

variety of devices for vaporization of 

Lindane were available on the retail market. 

Many of these devices were adequate 

at the time for the purpose for which they 

were intended. The problem of resistance 

of houseflies to Lindane has rendered these 

devices virtually useless in many areas and 

of doubtful value in many others. Unless 

there is reliable evidence that the local 

situation is such that Lindane is still effective 

at the allowable concentration dispensed 

by such devices, they should not be 

relied upon as a means of fly control. The 

question of whether or not such vaporizers 

constitute a health hazard when used continuously 

is still a controversial subject. 

TWO MORE PEST INSECTS 

Two other insects which may become 

troublesome in food stands and restrooms 

of both indoor and outdoor theatres are 

the silverfish and the firebrat. These insects 

belong to a primitive order of insects, 

the Thysanura, in which the adults are 

never winged. They are typically rather 

flattened insects with the body width 

greatest in the anterior region, tapering 

evenly toward the posterior end which 

bears three long filamentous appendages 

similar to the antennae in general appearance. 

The body, exclusive of the antennae 

and caudal filaments may be as long as 

three-fourths inch. These insects move 

around quite rapidly and often are found 

in places similar to those in which cockroaches 

occur. The firebrat derives its common 

name from the fact that it thrives in 

areas in which the temperatures are relatively 

high and is commonly found around 

ovens and warming tables. This insect 

sometimes occurs upon loosely insulated 

steam pipes and may be found around central 

heating units in indoor theatres. This 

insect may become a serious pest in the 

theatre office. It is sometimes found in 

books and papers and surface feeding on 

some types of paper may obliterate the 

printing. 

The application of sprays containing 5 

Rotary 

Mower 

duality 

Q 

Q 

P- 

per cent DDT or 2 

per cent Chlordane, or 

dusts containing 10 per cent DDT, as a spot 

treatment should be a dependable means 

of control under conditions encountered in 

the theatre. 

Although there is a large number of insects 

which may be troublesome in both 


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engineering gives unusual fidelity, 

range and reception. Six different series in 

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UALITY AMPLIFIERS 

Ballantyne MX and RX systems, specifically 

engineered for drive-ins—not adaptations. 

Designed and engineered for drive-ins with 

ample power for the present and future. 

UALITY SOUNDHEADS 

Flawless tone. Heavy duty gear boxes and 

perfectly balanced filter fly-wheel. Exciter 

lamp assembly tilts out for easy access. Years 

and years of use by hundreds of drive-ins 

throughout the country. 

When you buy Ballantyne, planning goes with it. 

Countless owners and operators have relied on Ballantyne 

equipment, help and advice on how to build a 

better, more economical drive-in. 

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Temporarily SRO (Scheduled Requests Only) 

Build your boxoffice receipts by kcepinq the oreo, around your drivein 

neat as a pin! . . . The powerful 6.6-HP Gravely Tractor powers 30 

rugged, dependable tools for every mowing or ground maintenance 

OUTDOOR SCREENS 

with 

DeepLight 

the new 'big picture' sensation 

• Twice the brightness (actual readings) 

• Sharper—Equals 30% increase in screen size 

• Constant 'Peak' performance— Guaranteed 

Recommended by: 

The Kerasotes Circuit, George Kerasotes, President. 

Hie Northeast Circuit, E. S. Redstone, Director—others 

Demonstrations arranged: (over 800 cars capacity) 

MonufactLired and applied only by 

THE GEORGE ENGLISH CORP. 

Berwyn, Pa 

Nationwide Service . . Literature . . Tel. Niagara 4-1225 

job! All-gear drive, power reverse. Dependable power that will cut 

your maintenance costs fast!—gives you a more attractive theatre 

with less work! Push-button starter optional. Available on Easy Pay 

Plan. 

"Power vs. Drudgery" booklet tells how Gravely POWER 

and versatility solve these upkeep problems quickly, 

easily. FREE— write for it today! 

GRAVELY TRACTORS, Inc. 

BOX 642-J 

DUNBAR, W. VA. 

FIELD-TESTED S I W C E I ft 2 2 

!lt 

"AIF.ION 

BOXOFFICE October 19, 1959 

53



PRESERVE, 

'ROTECTand AIR CONDITION 

YOUR ROOF 

See what heal does to ordinary 

roofing material. An infra-red 

lamp, just like the sun, blisters 

and softens ordinary coating. 

ASBESTOLITE reflects the heat 

and is unaffected by it. 

Reduce the work load of your 

air conditioning equipment or 

keep your non-air conditioned 

buildings cooler in summer by 

applying Monroe's ASBESTOLITE 

— the aluminum asbestos coating 

for roofs. 

ASBESTOLITE is both a roof preservative 

and a heat reflective 

agent. For industry, for farm 

buildings, motels, tourist cabins, 

stores— in fact, for all buildings, 

Asbestolite increases comfort 

and adds years to roof life. 

ASBESTOLITE is easy to apply. 

Ready- mixed, it requires no 

heating or thinning — easily 

spread with a roofing brush or 

spray equipment. 

Write for the free Asbestolite bulletin for full particulars. 

THE MONROE COMPANY, INC. if^ji 

10709 Quebec Avenue • Cleveland 6, Ohio **"t „J^ym^ 

vmmmmwmFull Refund 

if not 100% 

CALI CARBON COUPLERS 

Let You Burn All the Carbon 

"They're Expendable" 

The most popular carbon saver. Used by more 

theatres than ALL other makes COMBINED. 

Not Packed in 

Per Hundred, postpaid 

Mixed Sizes. 

6mm $2.25 8mm $2.75 

7mm $2.50 9mm $3.25 

No worrying about injury to high priced carbon 

savers. Burn 'em up, you still profit 

S a t i s f i e d 

FOR ROTATING CARBONS 

10mm or 11mm EXTENDER KITS 

Complete for 2 lamps $8.50 

They save 25% or more of carbon costs. 

Most economical carbon saver you ever used! 

CALI Products Company 

3719 Morjorie Woy Sacramento 20, Calif. 

The WORLD'S LARGEST Producer of Carbon Savers 

See Your 

Theatre 

Supply Dealer 

At all progressive supply houses. 

HEYER-SHULTZ 

UNBREAKABLE 

METAIL IRiIFILiCT©I^$ 

WW 

5 

YEAR 

GUARANTEE 

0* , 

ECONOMICAL 

AND 

DEPENDABLE 

Manufactured by HEYER-SHULTZ CORP. Cedar Grove, N. J. 

indoor and outdoor theatres, those mentioned 

to this point are likely to be the 

most important. 

Two other general groups of pests which 

may be encountered are those which infest 

stored products and those which are often 

called occasional invaders. The first group 

includes a large number of species, principally 

certain beetles and moths which 

may be found in packaged foods and in 

supplies of raw popcorn which may be kept 

on hand. Infestations of these insects can 

best be controlled by the preventive approach. 

Procurement of such foods should 

be handled in such a way that the turnover 

of products is maintained at an optimum 

level. When such infestations occur, 

a supply of old stock is often found to be 

the focal point thereof. Once present, the 

control of these insects consists of disposing 

of all infested products. A light spraying 

of the shelves upon which packaged goods 

are displayed or stored with 5 per cent DDT 

or 2 per cent Chlordane will be of value. 

Do not place packages on the shelves until 

the surfaces are completely dry. 

"OCCASIONAL INVADERS" 

The "occasional invader" may be practically 

any insect which occurs in great 

numbers in the general vicinity of the 

building. The main difficulty encountered 

with such pests is not that of finding a 

means of killing them but instead, it is in 

being able to kill them faster than they 

enter the premises. The use of a synergized 

Pyrethrins formulation or other quick acting 

toxins such as Lethane 384 or Thanite 

may give relief. A large scale spray application 

may be necessary to obtain reasonable 

reduction of the invading population. 

RODENT PROBLEMS 

It would be a rather serious omission to 

fail to make some mention of the problem 

of certain vertebrate pests. The presence 

of rats presents a problem of great significance. 

There is not only the danger of actual 

physical attack by rats, but there is 

also the more insidious (and usually more 

dangerous 

i problem of rat-borne diseases 

of man such as murine typhus and plague. 

The infective stage of the causal agents of 

these diseases are transmitted by certain 

arthropod parasites. Certain parasitic mites, 

as well as fleas, may become troublesome 

after leaving the dead rats. One of these 

fleas, Xenopsylla cheopis, the oriental rat 

flea, has been known for many years as a 

vector for the causal agent of Bubonic 

plague. There seems to be only a rather remote 

chance of danger from this dread disease 

which has periodically taken a great 

toll of human life throughout historical 

time, but the possibility is always recognized 

as long as areas are cohabited by rats 

and humans. 

MITES TRANSPOSE DISEASE 

The house mouse mite, Allodermanyssus 

sanguineus (Hirst) is another rodent parasite 

which may be involved with transmission 

of causal organisms of disease from 

mice to humans. In this instance, the disease 

is rickettsial pox. 

The control of rodents then is often a 


E 

TONIT 

RU-N OF THE 

f 

Abjrqw 

WITH THIS 

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A picture is worth 10,000 words! No one 

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Then why rely on just words on your attraction 

board to stop cars and turn them into 

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TIFFIN 

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maintenance. Easy to erect. Easy on the 

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limes over the first season. Write for full 

details and prices. 

Territories now open for 

Equipment Dealers 

TIFFIN ART METAL CO. 

The World's Largest and Oldest Manufacturers 

of Poster Boards 

TIFFIN, OHIO 

famous since 1916 

for the finest 

curtain 

in 

controls, 

tracks and special 

wm 

operating devices. 

INC. 

alcron 4, ehie 

problem of two phases, the first being the 

actual killing of the animals themselves 

and the follow-up treatment of their arthropod 

parasites. 

It must be borne in mind that the rat 

and the mouse are two different animals 

with somewhat different habits. An infestation 

of rats does not mean that mice are 

present, and vice-versa. 

The most important phase of rodent control 

lies in the alteration of any structural 

faults which permits the entrance of rodents 

into the building. No opening should 

be in excess of three-eighths-inch wide. And 

the structural alterations must be made 

with materials which the rats cannot gnaw 

through in order to gain entrance. All 

window and door openings must be properly 

maintained and should not be left open 

unless effectively screened. It is rather a 

difficult task to effectively keep mice out 

of a building since openings as small as 

one-half inch in diameter can be used for 

entry. 

RAT-PROOFING BUILDINGS 

Making a structure inaccessible to rats 

may be a very simple job or a very difficult 

and extensive operation, depending 

upon the condition and location of the 

building. It may involve anything from the 

use of a few square feet of galvanized 

metal to the installation of concrete curtain 

walls to prevent rats from burrowing 

beneath shallow foundations. Rat-proofing 

attempts which are carried out without the 

on-the-spot advice of a person familiar 

with various aspects of rat biology are 

often unsuccessful. It is univise to attempt 

a large scale program without obtaining 

professional advice. 

Killing rats is at best a temporary means 

of rat control unless carried out in conjunction 

with a ratproofing program. 

Most rodenticides are dangerous poisons 

and must be used with extreme caution, 

especially where people have access to the 

areas in which they are placed. There are 


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Your Drive-ln Screen 

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* Self-cleaning—stays whiter longer. 

* Low cost—fewer repaint jobs. 

Also REMEMBER SPATZ FREE Color-Styling 

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MORE SPATZ PAINT is used of drive-ins 

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ANDERSON, INDIANA, U.S. A. 

WORLD'S LARGEST MANUFACTURERS OF FINE 

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POOL AND DRESSING ROOM EQUIPMENT 

Delivery 

Fresh from 

Hawaii 

by Air 

You can increase Box Office with 

ORCHID 

PROMOTION 

From a drive-in theatre in FLORIDA*," . . . 

orchids arrived in perfect condition . . . had 

a full house . . hope to repeat promotion 

. 

in near future!" . . . from WISCONSIN*," . . . 

gave orchids for Mother's Day . . . mothers 

loved them . . . want to use promotion again!" 

. . . from ARKANSAS*," . . . orchids truly 

beautiful . . . our promotion great success 

. best we've ever had!" These are just 

. 

a 

. 

few of the many letters we receive from 

theatre and drive-in theatre owners across 

the country praising the Vanda Orchid Promotion, 

The exotic, dainty orchids are flown 

dewy fresh from Hawaii ... a thrill to every 

woman who receives one! See how the Vanda 

Orchid Promotion can MAKE MONEY for YOU 

. . . cost but a few cents each! Try it yourself! 

* 

Names on request. 

We furnish newspaper mats, window streamers 

and advertising material. Order orchids 

today for new box office profits. Write for 

your brochure on other Hawaiian Flowers for 

Sales Promotions. 

H. C. KRUEGER 

FLOWERS OF HAWAII 

(trademark) 

670 S. Lafayette Park Place 

Los Angeles 57, California 

B O X O FF ICE October 19, 1959 55



a number of anticoagulant rodent poisons 

on the market which are relatively safe to 

use. These materials depend upon the daily 

feeding by the rats for a few days, and 

this is often not accomplished. There is 

considerably more involved in baiting rats 

than the placement of quantities of poisoned 

bait in the infested area. Rats are 

quite wary animals and it is sometimes 

very difficult to give them an acceptable 

bait which they will feed upon over a 

sufficient period to insure control by anticoagulant 

poisons. These poisons are the 

only materials which should be recommended 

for common use and when properly 

used will do a quite adequate job of 

rodent control. The rodents, however, often 

crawl into rather inaccessible places before 

dying and a foul odor may result. 

SERIOUS HEALTH HAZARDS 

may be more effective to bait with a number 

of different types of baits. Various 

fruits, raw bacon and peanut butter are 

usually effective. Set the traps in such a 

manner that the sweep of the spring upon 

being released is directed toward a wall or 

other obstruction. This will minimize the 

possibility of the rodent being able to jump 

away before being struck by the spring. 

Good results depend upon proper placement 

of the traps and upon the use of a 

large number of traps. It is obvious that 

the catch is limited to one rat per trap per 

setting, and an insufficient number of traps 

will not be effective. It is much better to 

set twice as many traps than are needed 

than it is to set only half enough. 

One advantage of trapping is that the 

dead rats can be collected and disposed of. 

The area immediately surrounding the 

spots in which dead rats are collected can 

be sprayed with 3 to 5 per cent Malathion 

as a preventive measure against the possible 

exodus of parasites. 

File this copy of the Modern Theatre Buyers' 

Directory ond Reference Section for year-round use. 

An attempt to maintain a do-it-yourself 

rodent control program in the theatre 

proper with any of the other more toxic 

rodenticides may present a more serious 

health hazard than the presence of the 

rats. Even though the bait may be placed 

in areas not open to the patrons, there is 

a danger of its being dragged into the 

theatre proper by the rodents themselves. 

The problem of mouse control is usually 

more localized than is that of rat control. 

The rat may range for considerable distances 

away from its burrow, but the mouse 

usually stays within a few feet of its nest. 

In such situations, the placement of poison 

bait is not such a widespread operation. 

The placement of spring traps may be 

sufficient to eliminate rodent problems 

where the building is soundly rodentproofed. 

These traps should be set in places 

where the rodents commonly pass. These 

may be baited with the material which the 

animals are known to be consuming, or it 

GOLDBERG BROS. 

DENVER, COLORADO 

CARBON SAVERS

CONDENSED INDEX OF PRODUCTS 

Page 

ADMISSION CONTROL SYSTEMS, 

DRIVE-IN 

General Register Corp 32 

K-Hill Signal Co 56 

ADMISSION SIGNS 

Dura Engraving Corp 50 

AMPLIFIERS 

Ballantyne Co 53 

ATTRACTION BOARDS AND 

LETTERS 

Adler Silhouette Letter Co 52 

Tiffin Art Metal Co 55 

Wagner Sign Service Co 4 

Page 

GROUND MAINTENANCE 

EQUIPMENT 

Gravely Tractors, Inc 53 

HEATERS, IN-CAR 

Electromode 

Back Cover 

Thermolator Corp 50 

HOT DOG ROTO-GRILLE 

Greer Enterprises, Inc 42 

Hollywood Servemaster Co 41 

ICE MACHINES 

Scotsman-Queen Products, Inc... 59 

INDOOR SCREEN COATING 

Technikote Corp 47 

KIDDIE RIDES FOR DRIVE-INS 

American Playground Device 

Page 

Co. 55 

LIGHTS, AISLE 

Drive-In Theatre Mfg. Co 49 

LIGHTS, DIRECTIONAL 


OVENS, PIZZA 

Bakers Pride Oven Co 41 

PLAYGROUND EQUIPMENT 

American Playground Device 

Co 55 

BARBECUED MEATS 

Castleberry's Food Co 42 

BILLBOARDS 

Selby Industries, Inc 28 

BOXOFFICES, DRIVE-IN 


CANDY 

Hollywood Brands, Inc 40 

CARBON SAVERS 

Cali Products Co 54 

Economizer Enterprises 56 

Phillips Electro Extensions 52 

COATING FOR ROOFS 

Monroe Company, Inc 54 

CONCESSIONS EQUIPMENT, 

DRIVE-IN 

Samuel Bert Mfg. Co 36 

CONCESSIONS FOODS 


CURTAIN CONTROLS & TRACKS 

Vallen, Inc 55 

DRINKS, SOFT 

Coca-Cola Co 2, 3 

Pepsi-Cola Co 37 

DRINK VENDING MACHINES 

Steel Products Co 36 

Superior Refrigeration Co 43 

DRIVE-IN THEATRE EQUIPMENT 



FILM CEMENT 

Fisher Mfg. Co 31 

FILM SPLICER 

Camera Equipment Co 30 

Griswold Machine Works 47 

GLASS CLEANER 

Kinner Products Co 52 

BOXOFFICE :: October 19, 1959 

Clip and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services 

advertised in this Modern Theatre Buyers' Directory and Reference Section. Check: The 

advertisements or the items on which you want more information. Then: Fill in your 

name, address, etc., in the space provided on the reverse side, fold as indicated, staple 

or tape closed, and mail. 

No postage stamp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Issue of October 19, 1959 

Page 

Adler Silhouette Letter Co 52 

American Playground Device Co 55 

Ashcraft Mfg. Co., C. S 29 

Bakers Pride Oven Co 41 


Bausch & Lomb Optical Co 32 

Bert Mfg. Co., Samuel 36 

Cali Products Co 54 

Camera Equipment Co 30 

Carbons, Inc 47 


Coca-Cola Co 2, 3 


Dura Engraving Corp 50 

Economizer Enterprises 56 

Electromode 

Back Cover 

English Co., George 53 

Fisher Mfg. Co 31 

Flowers of Hawaii, Ltd 55 

Garver Electric Co 56 

General Register Corp 32 

Goldberg Brothers 56 

Gravely Tractors, Inc 53 

Greer Enterprises, Inc 42 

Griswold Machine Works 47 

Heyer-Shultz Corp 54 

Heywood-Wakefield Co 32 

Hollywood Brands, Inc 40 

Hollywood Servemaster 41 

Hurry-Peck & Co 36 

Page 

Indiana Cash Drawer Co 52 

Kinner Products Co 52 

D K-Hill Signal Co 56 

Kneisley Electric Co 50 

Kollmorgen Optical Corp 31 

Lakewood Automatic Switch Co 50 

LaVezzi Machine Works 52 

Manley, Inc 43 

Minneapolis Speaker Co 50 

Monroe Company, Inc 54 

National Carbon Co ^ 

National Oats Co 42 

National Theatre Supply 5, 17 

Pepsi-Cola Co 37 

Phillips Electro Extensions 52 

Scotsman-Queen Products, Inc 59 

G Selby Industries, Inc 28 

S.O.S. Cinema Supply Corp 52 

Spatz Paint Industries, Inc 55 

Speed Scoop 43 

Steel Products Co 36 

Strong Electric Corp 13 

Superior Refrigeration Co 43 

Technikote Corp 47 

Thermolator Corp 50 

Tiffin Art Metal Co 55 

U. S. Steel & Wire Corp 51 

Vallen, Inc 55 

Vending Industries 

Wagner Sign Service, Inc 

O Westrex 

Corp

POPCORN MACHINES 


POPCORN SCOOPS 

Speed Scoop 43 

POPCORN, SEASONED 

National Oats Co 42 

POPCORN SUPPLIES 


PORTHOLE BLOWERS 


PROJECTION ARC LAMPS 

C. S. Ashcraft Mfg. Co 29 

National Theatre Supply 17 

Strong Electric Corp 13 

PROJECTION LENSES 

Bausch & Lomb Optical Co 32 

Kollmorgen Optical Corp 31 


PROJECTION & SOUND 

Westrex Corp 30 

PROJECTION & SOUND SERVICE 


PROJECTOR CARBONS 

Carbons, Inc 47 

National Carbon Co 7 

PROJECTORS, 70/35mm 


PROJECTOR PARTS 

LaVezzi Machine Works 52 


PROMOTIONS 

Flowers of Hawaii, Ltd 55 

RECTIFIERS 

Garver Electric Co 56 

REELS 

Goldberg Brothers 56 

REFLECTORS 

Heyer-Shultz, Inc 54 

RESTAURANT CANOPIES, 

DRIVE-IN 


REWIND SWITCH 

Lakewood Automatic Rewind 

Switch 50 

SCREEN FRAMES 


BOXOFFICE-MODERN THEATRE: 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Name 

Theatre or Circuit.. 

Seating or Car Capacity.. 

Street 

Number 

Position 

City.. Zone.. State.. 

^ 

Fold along this line with BOXOFFICE address out. Staple or tope closed. 

The MODERN THEATRE INFORMATION BUREAU 

825 Van Brunt Boulevard, Kansas City 24, Mo. 

Gentlemen: Please have suppliers furnish me with information on 

I 

Acoustics 

Air Conditioning 

Automatic Vending 

Building Material 

Carpets 

Concessions Equipment 

Concessions Foods 

Drink Dispensers 

Drive-In Equipment 

Lenses 

Lighting 

Playground Equipment 

Projection Lamps 

Projectors 

Screens, Indoor 

Screen Towers 

Seating 

Signs and Marquees 

Sound Equipment 

Stage Equipment 

1 Theatre Fronts 

am also interested in the following subjects, companies and products. 

£ 

Fold along this line with BOXOFFICE address out. Staple or tape closed. 

BUSINESS REPLY ENVELOPE 

First Class Permit No. 874 - Section 34.9 PL&R - Kansas City, Mo. 

BOXOFFICE-MODERN THEATRE 

SCREEN PAINT, DRIVE-IN 

Drive-in Theatre Mfg. Co 49 

Spatz Paint Industries, Inc 55 

SCREEN SURFACING 

George English Co 53 

SCREEN TOWERS, DRIVE-IN 


SEATING, THEATRES 

Heywood-Wakefield Co 32 

SELENIUM & SILICON 

CONVERSIONS 


SEL-TUBES 


SNO-KONES 

Samuel Bert Mfg. Co 36 

SPEAKER BASKETS 


SPEAKERS, IN-CAR FOR 

DRIVE-INS 



SPEAKER RECONING & REPAIR 

Minneapolis Speaker Co 50 

SPEAKER REPLACEMENT PARTS 


SYRUPS 

Hurty-Peck & Co 36 

THEATRE EQUIPMENT 

& SUPPLIES 

Indiana Cash Drawer Co 52 



Westrex Corp 30 

THEFTPROOF SPEAKER CABLES 


U.S. Steel & Wire Corp 51 

VENDING EQUIPMENT—LEASING 

Vending Industries, Inc 43 

# THIS SIDE OUT 

825 Van Brunt Blvd. 

KANSAS CITY 24, 

MO 


. 

THE 

Directory 

Classifications 

TO BETTER BUYING 

THE PRODUCT SERVICE DIRECTORY 

of The MODERN THEATRE section of B0X0FFICE 

1. Advertising Display 

2. Air Conditioning 

3. Concessions 

4. Decorating 

5. Floors and Carpets 

6. Frontage 

7. Furnishings 

8. Heating 

9. Insulation-Acoustics 

10. Lighting 

11. Plumbing 

12. Projection 

13. Safety Devices 

14. Sanitation 

15. Seating 

16. Sound Equipment 

17. Stage Equipment 

18. Ticket Office 

19. Vending Machines 

20. Miscellaneous 

21. Drive-Ins 

j/,ow to ude iit: 

1. As will be noted by looking at the directory index at the left, the theatre 

equipment and supplies listings are divided into twenty-one (21) classifications, 

each numbered heading keyed to the department of the theatre in which the 

materials, equipments and supplies are used. Thus, for example, if you are interested 

in items for the projection room, reference to the chart will show the number of 

heading (12) to look for in the following pages. Under each of these numbered 

headings you will find numerous firms which manufacture these items. 

Product information, literature, prices, etc., may be had without obligation by 

writing direct to any firm listed herein. Say you saw it in the MODERN THEATRE 

BUYERS' GUIDE, please, and if you will mention the key number of the product 

in which you are interested (such as 1226—Film Splicers) it will help the company 

to identify exactly the type of product or service you are seeking. 

2. In event you are in search of some specific item of theatre equipment, known 

only to you by trade name, and you wish to know the manufacturer and source of 

supply thereof, refer to our alphabetized listing of MATERIAL AND EQUIPMENT 

BY TRADE NAMES in this section. 

3. PRODUCTS ADVERTISED in this issue are listed alphabetically in the 

CONDENSED INDEX OP PRODUCTS which appears in this issue along with a 

postage-free self-mailer coupon which is designed to help you get full information 

from manufacturers without obligation. 

4. To obtain suppliers' literature on broader subjects than those shown in the 

CONDENSED INDEX OP ADVERTISED PRODUCTS or The Key to Better Buying . . 

or to inquire concerning a specific subject, company or product, use the coupon on 

opposite page. 

etc., 

5. THEATRE EQUIPMENT and SUPPLY DEALERS, with current addresses, 

will also be found in this section. 

1. Advertising Display 

101 -ADVERTISING MATS 

Fepco, 221-222 N. 16th St., Omaha, Neb. 

Metropolitan Mot Service, 303 E. 4th St., Los Angeles 

13, Calif. 

National Screen Service Corp., 1600 Broadway, N. Y., 

N. Y. 

102- ADVERTISING PROJECTORS 

Bodde Projector Co., 11541 Brodley Ave., San Fernando, 

Calif. 

Strong Electric Corp., The, 87 City Pork, Toledo 1, 

Ohio. 

ADMISSION SIGNS-See 121 

103- ATTRACTION BOARD LETTERS 

Adler Silhouette Letter Co., 11843 W. Olympic Blvd., 

Los Angeles 64, Calif. 

Bollantyne Co., The, 1712 Jackson, Omoha 2, Neb. 

Bevelite Corp., The, 4407 State St., Pomona, Calif. 

Drive-In Theatre Mfg. Co., 505 W. 9th St., Kansas 

City 5, Mo. 

Reversible Sign Co., 2056 S. Lincoln St., Denver 10, 

Colo. 

Wagner Sign Service, Inc., 216-226 S. Hoyne Ave., 

Chicago 12, III. 

104- AUTO MARQUEES 

Adler Silhouette Letter Co., 11843 W. Olympic 8lvd., 


105-BANNERS, FLAGS, VALANCES 

Capitol Flog & Bonner Co., 1719 Wyandotte St., 

Konsas City, Mo. 

Notionol Flag Co., 43 W. 21 St., New York, N. Y. 

BLACK LIGHT EQUIPMENT-See 401 & 402 

106-DATE STRIPS 

Duro Engroving Co., 133 W. 20th St., New York 11, 

N. Y. 

Romar-Vide Co., Chetek, Wise. 

Universal Corp., 6710 Denton Dr., Dollas, Tex. 

107-DISPLAY FRAMES, CASES & EASELS 



Advonads Co., 2108 Payne Ave., Cleveland, Ohio. 


Dura Engraving Co., 133 W. 20th St., New York 11, 

N. Y. 

Romor Vide Co., Chetek, Wis. 

S.O.S. Cinema Supply Corp., 602 W. 52nd St., New 

York, N. Y. 

Tiffin Art Metol Co., Tiffin, Ohio. 

Universal Corp., 6710 Denton Drive, Dallas 9, Tex. 

108-FRAME and GLASS EQUIPMENT 



Bollantyne Co., The, 1712 Jackson Ave., Omaha 2, 


Universal Corp., 6710 Denton Drive, Dallas, Tex. 

Wagner Sign Service, Inc., 216-226 S. Hoyne Ave., 


109-FRAMES, POSTER & INSERT 

Bevelite Corp, The, 4407 State St., Pomona, Calif. 

Tiffin Art Metal Co., Tiffin, Ohio. 

Universal Corp, 6710 Denton Drive, Dollas, Tex. 

110-LAMP COLORING 

Capitol Stage Lighting Co., Inc., 527-529 W. 45th 

St., New York 36, N. Y. 

LOBBY DISPLAYS, ANIMATED-See 107 

111—LOBBY SIGNS, NEON 


Los Angeles 64, Colif. 

112-MARQUEES 



Bollantyne Co., The, 1712 Jackson St., Omaha 2, 

Neb. 


Universal Corp., 6710 Denton Dr., Dallas. 

Wagner Sign Service, Inc., 218 So. Hoyne, Chicago, 111. 

113—PORCELAIN ENAMELED SIGNS 



Bollantyne Co., The, 1712 Jackson Ave., Omaha 2. 

Wagner Sign Service, Inc., 218 So. Hoyne Ave., Chicago 

12, III. 

11 4- REVOLVING LIGHTS, see also 2144 


Nebr. 

Drive-In Theotre Mfg. Co., 505 W. 9th St., K. C. 5, 

Mo. 

Gold Medal Products Co., 322 E. Third St., Cincinnati 

2, Ohio. 

Mpls. -Honeywell Reg. Co., Heilond Div., 5200 E. Evans 

Ave., Denver. 

Minn. Fire Extinguisher Co., Inc., 2480 University 

Ave., St. Paul 14, Minn. 

Trippe Mfg. Co., 133 N. Jefferson, Chicago 6, III. 

115—SIGN FLASHERS & BORDER CHASERS 

Federal Sign & Signal, 1 West 87th St., Chicago 19, 111. 

Robin Inc., J. E., 267 Rhode Island Ave., East Orange, 

N. J. 

116—SIGNS, ADMISSION 

Associated Ticket & Register Corp., 346 W. 44th St., 

New York 18, N. Y. 

Bollantyne Co., The, 1712 Jackson Ave., Omaha 2. 

Dura Engraving Co., 133 West 20th St., N. Y., N. Y. 


York, N. Y. 

SILHOUETTE LETTERS-See 103 

2. Air Conditioning 

201 -AIR CONDITIONING SYSTEMS 

(Cooling only. For Heating See 801) 

Carrier Corp., 300 So. Geddes St., Syracuse 1, N. Y. 

Chrysler Corp., Airtemp Div., 1600 Webster St., Dayton 

1, Ohio. 

Curtis Mfg. Co., Curtis Refrigeration Machine Div., 

1905 Kienlen Ave., St. Louis 33, Mo. 

Frigidaire Div., General Motors Soles Corp., 300 Taylor 

St., Dayton 1, Ohio. 

General Electric Co., 570 Lexington Ave., New York 

22, N. Y. 

Governaire Div., Notionol-Simplex-Bludworth, Inc., 

92 Gold St., New York 7, N. Y. 

Typhoon Air Conditioning Co., 505 Carroll St., Brooklyn 

15, N. Y. 

U. S. Air Conditioning Corp., Como Ave., S. E. at 33rd, 

Minneapolis 14, Minn. 

Westinghouse Electric Corp., Bloomfield, N. J. 

Worthington Pump and Machinery Corp., Worthington 

Ave., Harrison, N. J. 

York Corp., Roosevelt Ave., York, Pa.

, 

FREE self-mailer coupon preceding this section is provided to bring you full information on any advertised product. 

202-BLOWERS 

Alton Mfg. Co., 1112 Ross Ave., Dallas 2, Tex. 

Corner Corp., 300 S. Geddes St., Syracuse 1, N. Y. 

Thermolator Corp., 1 628 Victory Blvd., Glendale 1 

Calif. 

U. S. A.r Conditioning Corp., Como Ave., S. E. at 

33rd, Minneapolis 14, Minn. 

Westinghûse Corp., Bloomfield, N. J. 

Worthingion Corp., 37 Appleton St., Holyoke, Mass. 

York Corp., Roosevelt Ave., York, Pa. 

203-C00LING TOWERS 

Carrier Corp., 300 S. Geddes St., Syracuse 1, N. Y. 

Chrysler Corp., Airtemp Div., 1600 Webster St., Dayton 

1, Ohio. 

Curtis Refngerahon Machine Div., 1905 Kienlen Ave., 

St. Louis 33, Mo. 

Marley Co., Inc., 222 W. Gregory, K. C. 14, Mo. 

U. S. Air Conditioning Corp., Como Ave., S. E. at 


Worthing ton Pump & Mchy. Corp., Harrison, N. J. 

York Corp., Roosevelt Ave., York, Pa. 

204-DIFFUSERS, AIR 

Air Devices, Inc., 17 E. 42nd St., New York 17, N. Y. 

Alton Mfg. Co., 1112 Ross Ave., Dallas 2, Tex. 

Anemostat Corp. of America, 10 E. 39th St., N. Y. 

Corner Corp., 300 S. Geddes St., Syracuse 1, N. Y. 

3. Concessions 

301 -BAGS 

Blevins Popcorn Co., Popcorn Village, Nashville. 

Concession Supply Co., 3916 Secor Rd., Toledo. 

Detroit Popcorn Co., 5633 Grand River Ave., Detroit. 

Manley, Inc., 1920 Wyandotte, Kansas City, Mo. 

National Theatre Supply Co., 92 Gold Street, N. Y. 

Oneido Paper Products Co., Clifton, N. J. 

Prunty Seed & Grain Co., 620 N. 2nd St., St. Louis. 

Rex Specialty Bag Co., 21-09 Borden Ave., Long 

Island City, N. Y. 

Savon Co., 286 Pennsylvania, Paterson, N. J. 

Wyondot Popcorn Co., 200 Oak St., Marion, Ohio. 

BARBECUED MEAT-See 338 

BEVERAGE DISPENSERS, Coin-Operated 

See 1905 

302-BEVERAGE DISPENSERS, Manually 

Operated 

Samuel Bert Mfg. Co., P. O. Box 7803, Fair Park Station, 

Dallas, Tex. 

Blevins Popcorn Co., Popcorn Village, Nashville, Tenn. 

Carbonic Dispenser, Inc., Herbert Rd., Canfield, Ohio. 

Canada Dry Ginger Ale Co., 100 Park Ave., N. Y. 

Coca-Cola Co., P. O. Drawer 1734, Atlanta, Ga. 

Cornelius Co., The, 2727 North Perry St., Anoka, 

Minn. 

Council Mfg. Corp., 420 No. 2nd St., Ft. Smith, Ark. 

Dad's Root Beer Co., 2800 N. Talman Ave., Chicago 

A. Dolkin Co., 3232 N. Kilpatrick Ave., Chicago 41 

Dr Pepper Co., P. O. Box 5086, Dallas, Tex. 

Dore Popcorn Co., 5913 W. North Ave., Chicaqo 39 

III. 

Dripcut Starline Div., Dripcut Gessler 

Box 3131, Santo Barbara, Col if. 

Corp., P. O. 

Dunhill Food Equipment Corp., 79-85 Walworth St., 

Brooklyn 5, N. Y. 

Everfrost Sales, Inc., 14815 S. Broadway, Gardena 

Calif. 

Freez King Corp., 2518 W. Montrose Ave., Chicago 18, 

III. 

Frigidrink Dispenser Co., 55 E. Washington, Chicago. 


2, Ohio. 

Green River Corp., 4554 Broadway, Chicago 40, III. 

Heat Exchangers, Inc., 2003 W. Fulton St., Chicago. 

Helmco Mfg. Co., 7400 W. Lawrence, Chicago, III. 

Charles E. Hires Co., 206 S. 24th St., Philadelphia. 

Jet Spray Corp., 33 Simmons St., Boston, Mass. 

W. Kestenbaum, Inc., 1790 First Ave., New York 28. 

Majestic Enterprises, Ltd., 8721 Beverly Blvd., Los 

Angeles 48, Calif. 


Marian Co., 500 W. Cermock Rd., Chicago. 

Mission of California, Inc., Box 1802, New Haven, 

Conn. 

Multiplex Faucet Co., 1400 Ferguson, St. Louis, Mo. 

Nehi Corp., 1000 9th Ave., Columbus, Ga. 

Orange-Crush Co., 2201 Main St., Evanston, 111. 

Perlick Brass Co., 31 10 W. Meinecke Ave., Milwaukee 

Wis. 

Selmix Dispenser Co., Inc., 5-17 46th Rd., Jamaica 32 

N. Y. 

Superior Refrigerator Mfg. Co., 907 North Broadway 


Supurdisplay, Inc., 1324 W. Wisconsin Ave., Milwaukee, 

Wis. 

Sweden Freezer, 3401 17th Ave., W., Seattle 99, Wash. 

Victor Products Corp., 901 

Md. 

Pope Ave., Hagerstown, 

303-BEVERAGES, SOFT DRINKS 

Canada Dry Ginger Ale, Inc., 100 Park Ave., New 

York, N. Y. 

Coca-Cola Co., The, P. O. Drawer 1734, Atlanta, Ga. 

Cramore Products, Inc., Box 1308, Point Pleasant 

Beach, N. Y. 

Dad's Root Beer Co., 2800 N. Talman, Chicago 18, III. 

Dr. Pepper Co., P. O. Box 5086, Dallas 2, Tex. 

Green River Corp., 4554 Broadway, Chicago 40, III. 

Hires Co., Charles E., 206 S. 24th, Phila. 3, Pa. 

Hurty-Peck 8. Co., 333 W. 9th St., Indianapolis 7, Ind. 

Mission of California, 197 Chatham, New Haven, 

Conn. 

Nehi Corp., 1000 and 9 Ave., Columbus, Ga. 

Orange-Crush Co., 2201 W. Main St., Evanston, III. 

Pepsi-Cola Co., 3 W. 57th St., New York 19, N. Y. 

Rio Syrup Co., 1804 S. Jefferson, St. Louis. 

Royal Crown Cola Co., Columbus, Ga. 

Squirt Co., 202 S. Hamilton Dr., Beverly Hills, Calif. 

Tru-Ade, Inc., 20 N. Wacker Dr., Chicago 6, III. 

Welch Grape Juice Co., 55 5th Ave., New York. 

304-BEVERAGES, SYRUP 

Allen Foods, Inc., 1141-51 S. 7th St., St. Louis. 

Cold Springs Root Beer Co., Three Rivers, Mich. 

Cramore Fruit Products, Inc., 416 Richmond Ave., 

Point Pleasant Beach, N. J. 

Dr. Pepper Co., P. O. Box 5086, Dallas, Tex. 

Hurty-Peck & Co., 333 W. 9th St., Indianapolis 7, Ind. 

305-BOOTHS and COUNTERS 

Concession Supply Co., 3916 Secor Rd., Toledo 13, 

Ohio. 


2, Ohio. 

Manley, Inc., 1920 Wyandotte, K. C, Mo. 

Savon Co., The, 286 Pennsylvania Ave., Paterson 3, 

N. J. 

Supurdisplay, Inc., 2100 Wisconsin Tower Bldg., Milwaukee, 

Wis. 

Samson Berman Associates, 144-03 78th Ave., Flushing 

67, L. I., N. Y. 

306-BUN WARMERS 



2, Ohio. 

Garvis Mfg. Co., 210 Court, Des Moines, Iowa. 

Hot Point Co., 6201 W. Roosevelt Rd., Berwyn, III. 

Krispy Kist Korn Co., 120 So. Halsted, Chicago. 

Roll-A-Grill Corp. of America, 

York 18, N. Y. 

457 W. 40th St. New 


Wis. 

Star Mfg. Co., 6296 St. Louis Ave., St. Louis 20, Mo. 

Toastmaster Div., McGraw-Edison Co., 1200 St. 

Charles Rd., Elgin, III. 

307-BUTTER DISPENSER, POPCORN 

Automatic Products Co., 250 W. 57th St., N. Y., N. Y. 

Blevins Popcorn Co., Inc., Popcorn Village, Nashville, 

Tenn. 


Ohio. 

Cretors Co., P. O. Box 1329, Nashville 9, Tenn 

Helmco, Inc., 7400 W. Lawrence Ave., Chicago 31, III. 



Wis. 

308-CANDY, BARS 

Amena Co., Fred W., 1603 Orrington Ave., Evanston 

III. 

Banner Candy Mfg. Corp., 700 Liberty Ave., Brooklyn. 

Paul F. Beich Co., Bloomington, 111. 

Blumenthal Bros., Margaret & James Sts., Phila., Pa. 

Brach & Sons, E. J., 4656 W. Kinzie, Chicago, III. 

Bunte Bros., 3301 West Franklin Blvd., Chicago 24, III. 

Charms Co., 601 Bangs Ave., Asbury Park, N. J. 

Chase Candy Co., 4230 Gravais Ave., St. Louis, Mo. 

Chunky Chocolate Co., 4 West 58th St., New York 19 

N. Y. 

Clark Co., D. L., 503 Martindale, Pittsburgh 20, Pa. 

Confections, Inc., 160 N. Loomis, Chicago 7, III. 

Curtiss Candy Co., 1101 Belmont Ave., Chicago, III 

Fenn Bros., Inc., 120 E. 10th, Sioux Falls, S. D. 

F&F Labs., Inc., 3501 48th Place, Chicago, III. 

Goldenberg, D., Inc., "I" & Ontario, Philadelphia, Pa. 

Henry Heide, Inc., 313 Hudson, New York 13, N. Y. 

Hershey Chocolate Corp., 19 E. Chocolate Ave., 

Hershey, Pa. 

Hoben Candy Corp., Ashley, III. 

Hoffman Candy Co., 6600 Avalon, Los Angeles 3. 

Hollywood Brands, Inc., 836 S. Chestnut St., Centralia, 

111. 

Johnson Candy Co., Walter H., 4500 W. Belmont 

Ave., Chicago 41, III. 

Kayline Candy Co., 1220 S. Michigan Ave., Chicago 5. 

King Cup Candies, Inc., Hershey, Pa. 

Leaf Brands, Inc., 1155 N. Cicero, Chicago 51, III. 

Life Savers Corp., Port Chester, N. Y. 

M8.M Ltd., 200 N. 12th, Newark 7, N. J. 

Marlon Confection Co., 1300 Stefko Blvd., Bethlehem 

Pa. 

Mars, Inc., 2019 N. Oak Park Ave., Chicago 35, III 

Mason, Au & Magenheimer Confectionery Mfg. Co. 

P. O. Box 549, Mineola, Long Island, N. Y. 

Merrill Candy Co., 1215-1217 E. Main St., Merrill 

Wise. 

Nestle Co., 2 William St., White Plains, N. Y. 

New England Confectionery, 254 Massachusetts 

Cambridge 39, Mass. 

Ave. 

Peter Paul, Inc., New Haven Rd., Naugatuck, Conn 

Planters Nut and Chocolate Co., Suffolk, Va. 

Quaker City Chocolate & Confectionery Co., Inc. 

2140 Germantown Ave., Philadelphia 22, Pa. 

Queen Candy Co., 1245 W. Fletcher, Chicago, ill. 

Reese Candy Co., H. B., U. S. 422 West, Hersriey, Pa. 

Schutter Candy Co., 4730 W. Augusta Blvd. Chicago 

51, III. 

Sperry Candy Co., 133 W. Pittsburgh Ave., Milwaukee 

4, Wise. 

Sweets Co. of America, Inc., 1515 Willow Ave., Hoboken, 

N. J. 

Switzer Licorice Co., 612 N. First St., St. Louis 2, Mo. 

James O. Welch Co., 810 Mam, Cambridge 39, Mass. 

Wilbur-Suchard Co., Inc., 48 N. Broad, Lititz, Pa. 

Williamson Candy Co., 4701 West Armitage, Chicago, 

III. 

309-CANDY BULK 

Banner Candy Mfg. Co., 700 Liberty Ave., Brooklyn. 

Beich Co., Paul F., Bloomington, III. 

Blumenthal Bros. Chocolate Co., Morgaret & James 

Sts., Philadelphia, Pa. 

Brach & Sons, 4656 W. Kinzie Ave., Chicago. 

Chunky Chocolate Corp., 4 W. 58th St., New York 19 

N. Y. 

Ferrara Candy Co., 2200 W. Taylor St., Chicogo. 

Henry Heide, Inc., 313 Hudson St., New York 13, 

N. Y. 

Hershey Chocolate Co., Hershey, Po. 

M&M's Candies, High St., Hackettstown, N. J. 

Peter Paul, Inc., Naugatuck, Conn. 

Schutter Candy Co., 4730 W. Augusta Blvd., Chicago. 

The Sweets Co. of America, 1515 Willow Ave., Hoboken, 

N. J. 

310- CANDY FLOSS MACHINES 


Tenn. 

Samuel Bert Mfg. Co., P. O. Box 7803, Fair Park Sta., 

Dallas 26, Tex. 

Concession Supply Co., 3916 Secor, Toledo 13, Ohio. 

Dore Popcorn Co., 5913 W. North Ave., Chicago 39. 

Electric Candy Floss Machine Co., 726 Benton Ave., 

Nashville 4, Tenn. 

Gold Medal Products, 318 E. 3rd, Cincinnati 2, Ohio. 

Krispy Kist Korn Machine Co., 120 S. Halsted, Chicago 

6, III. 

CANDY VENDING MACHINES-See 1901 

311-CARB0NAT0RS 



Everfrost Sales, Inc., 14815 S. Broadway, Gardena, 

Calif. 

Selmix Dispensers, Inc., 5-17 46th Rd., Jamaica 32, 

N. Y. 

Multiplex Faucet Co., 1400 Ferguson Ave., St. Louis. 

Superior Refrigerator Mfg. Co., 822-24 Hodiamont 

Ave., St. Louis 12, Mo. 

312-CARRY-OUT TRAYS FOR DRIVE-INS 





Ohio. 

Dixie Cup Co., 24th & Dixie Ave., Easton, Pa. 

Gold Medal Products Co., 318 E. Third, Cincinnati, O. 

Loroco Industries, Inc., 100 E. Benson St., Reading 

15, Ohio. 

Serv-A-Car Products Co., 1407 Morgan, Parsons, Kas. 

Supurdisplay, Inc., 1324 W. Wisconsin Ave., Milwaukee 

3, Wis. 

Tyson-Caffey Corp., 8 Briar Road, Wayne, Pa. 

313-CHOCOLATE DRINK, 

CANNED 

Dutch House, Inc., 1411 N. Sydenham St., Philadelphia 

21, Pa. 

Wander Co., Villa Park, III. 

314-CH0C0LATE SYRUP 

Hershey Chocolate Corp., Hershey, Pa. 

Nestle Co., 2 Williams St., Wh.te Plains, N. Y. 

315-COFFEEMAKERS 

Best Products, 2620 W. Addison St., Chicago, III. 

Cecilware-Commodore Products Corp., 199 Lofayette 

St., New York. 

Concession Supply Co., 3916 Secor Rd., Toledo. 

Cory Corp., 3200 W. Peterson Ave., Chicago. 

General Electric Co., 570 Lexington Ave,, N. Y., N. Y. 

Helmco, Inc., 7400 W. Lawrence Ave., Chicago 31, 

III. 

Silex Co., 88 Pliny St., Hartford, Conn. 

Steel Products Co., 40 8th St., S.W., Cedar Rapids, la. 

Superior Refrigerator Mfg. Co., Inc., 822-4 Hodiamont 

Ave., St. Lou-is 12, Mo. 

COFFEE-VENDING MACHINES, AUTOMATIC- 

See 1903 

316-CONCESSION CONTRACT SERVICE 

ABC Vending Corp., 259 14th, New York City. 

Berlo Vending Co., 333 So. Broad, Philadelphia, Pa. 


National Theatre Supply, 92 Gold St., New York 38 

Sportservice, Inc., Hurst Bldg., Buffalo, N. Y. 


3, Wis. 

Vendola, 31-18 38th Ave., L. I. City, N. Y. 

317-CONCESSION FOODS 

(Also see classification for specific foods) 

Armour & Co., Union Stock Yards, Chicago 9, III. 

Castleberry's Food Co., Box 1010, Augusta, Ga. 

Delco Quality Foods, 960 N. 9th St., Philadelphia, Pa. 

Flavo-Rite Foods, Inc., 2965 Lofayette Ave., Bronx 55, 

N. Y. 

Greer Enterprises, 281 N. Grant Ave., Columbus, Ohio. 

Mickelberry Food Products, 43rd ond State Line, 

Kansas City, Kas, 

Pronto Pup Co., 2014 NE Sandy Blvd., Portland 13, 

Ore. 

Silver Skillet Brands, Inc., 7450 N. St. Lou-is Ave., 

Skokie, III. 

Smithfield Ham & Products Co., Inc., The, Smithfield, 

Va. 

Swift & Co., Union Stock Yards, Chicago 9, III. 

318-CONCESSION TRAILERS 

Arena Pizza Crust Co., 1913 White Plains Rd., New 

York City. 

Armour & Co., Fresh and Smoked Sausage Dept,, 

Chicago, III. 

Canada Dry Ginger Ale, Inc., 100 Park Ave., N. Y. 

Coca-Cola Co., trailers available from local distributors 

Cretors & Co., P. O. Box 1329, Nashville 9, Tenn. 

Dr. Pepper Fountain Division, P. O. Box 5086, Dallas, 

Tex. 

Dad's Root Beer Co., 2800-3400 N. Talman Ave., 

Chicago, III. 

Flavo-Rite Foods Co., 2965 Lafayette Ave., Bronx 55, 

N. Y. 

Charles E. Hires Co., 206 S. 24th St., Philadelphia, Pa. 

Krispy Kist Korn Machine Co., 120 So. Halsted, Chicago 

6, 

Mickelberry 

III. 

Food Products, 43rd & State Line, Kansas 

City, Kas. 

Pepsi-Cola Co., available from local distributors. 

Silver Skillet Brands, P. O. Box 216, Stokie, III. 

Smithfield Horn & Products Co., Smithfield, Va.

When writing manufacturers or their distributors please mention The Modern Theatre "Buyers' Directory.' 

Supurdisplay, Inc., 1324 Wisconsin Ave., Milwaukee 

3, Wis. 

Swift & Co., Union Stock Yards, Chicago 9, Illinois. 

319-CUP DISPENSERS 

Samuel Bert Mfg. Co, P. O. Box 7803, Fair Park 

Sta., Dollas, Tex. 


S. T. Echols, Inc., Box 612, Bismarck, Mo. 

Gold Medol Products Co., 318 F. Third St., Cincinnati 

2, Ohio. 

Lily-Tulip Cup Co., 122 E. 42nd St., New York 17, 

N. Y. 

Moryland Cup Co., The, 1100 S. Eutaw, Baltimore 30. 

Nehi Corp., 1000 9th Ave., Columbus, Ga. 

Orange-Crush Co., 2201 Main St., Evanston, III. 

Solo Cup Co., 7431 E. End Ave., Chicago 49, III. 

Steel Products Co., 40 Eighth Ave., S.W., Cedar Rapids, 

Iowa. 

320-CUPS, PAPER 


Continental Can Co., 70 Pork St., Montclair, N. J. 

Coca-Cola Co., The, P. O. Drawer 1734, Atlanta 1, Ga. 

Dad's Root Beer Co., 2800 N. Talman, Chicago 18, III. 

Dixie Cup Co., 24th and Dixie Ave., Easton, Pa. 

Dr. Pepper Co., P. O. Box 5086, Dallas I, Tex. 

Hudson Pulp & Paper Corp., 477 Madison Ave., New 


Lily-Tulip Cup Co., 122 E. 42nd St., New York 17, 

N. Y. 


Maryland Cup Co., The, 1100 S. Eutaw, Boltimore 30. 

Nehi Corp, 1000 9th Ave., Columbus, Go. 

Orange-Crush Co., 2201 W. Mom St., Evanston, III. 

Paper Container Corp., 28 E. Jackson, Chicago, III. 

Pepsi-Cola Co., 3 W. 57th, New York 19, N. Y. 

Solo Cup Co., 7431 E. End Ave., Chicago 49, III. 


3, Wis. 

321-DEEP FRY EQUIPMENT (ELECTRIC) 

Associated Products, Inc., 20 S. Ontario St., Toledo. 

J. J. Connolly, Inc., 457 W. 40, New York 18, N. Y. 

Cretors & Co., P. O. Box 1329, Nashville 9, Tenn 

Gold Medol Products Co., 322 E. Third St., Cincinnati 

2, Ohio. 

Hot Point Co., 6201 W. Roosevelt Rd., Berwyn, III. 

Krispy Kist Korn Mach. Co., 120 S. Halsted, Chicago 

6, III. 

Pitman 8. Sons, Inc., J. C, 295 N. State St., Concord, 

N. H. 

Speedster, Inc., 1215-1 2th St., Denver. 

Star Mfg. Co., Div. Hercules Steel Products Corp., St. 

Louis 21, Mo. 

Toastmaster Div., McGraw-Edison Co., 1200 St 

Charles Rd., Elgin, III. 

322-DEEP FRY 

EQUIPMENT (GAS) 

Detroit-Michigan Stove Co., 6900 E. Jefferson, Detroit. 


2, Ohio. 

Magic Chef, Inc., 1641 S. Kingshighway Blvd., St. 

Louis 10, Mo. 

J. C. Pitman & Sons, 295 N. State St., Concord, N H. 

Speedster, Inc., 1 21 5-1 2th St., Denver. 

Star Mfg. Co., Div. Hercules Steel Products Corp., St. 

Louis 21, Mo. 

323-DISPENSERS, MUSTARD, KETCHUP 

Dispensers, Inc., 947 E. 62 St., Los Angeles. 

Dripcut Storline Div., Dripcut Gessler Corp., P. O. 

Box 3131, Santa Barbara, Calif. 

M-K-M Dispenser Co., Wescosville, Pa. 

Squeeze Eosy Container 8. Dispenser Co., Salem, Ore. 

323a-DRINK HOLDERS-Bottles, Cans, etc., 

in Cars 

Aladdin Laboratories, Inc., 620 S. Eighth St., Minneapolis, 

Minn. 

324-D0UGHNUT MACHINES 

Anetsberger Bros., Inc., 166 N. Anets Dr., Northbrook, 

III. 

Do-Nut Corp. of America, 393 Seventh Ave., N. Y. 

Frying Equipment & Supply Co., 1210 W. Van Buren, 

Chicago, III. 

Gem Doughnut Machine Sales Co., Waterloo, Iowa. 

Krispy Kreme Doughnut Corp., Winston-Solem, N. C. 

Pitman & Sons, Inc., J. C, 295 No. State St. Concord. 

N. H. 

325-FAUCETS-Soft Drink Dispensing 


Cornelius Co., The, 2727 No. Perry St., Anoka, Minn. 

Dripcut Starline Corp., P. O. Box 3131, Santa Borbora, 

Calif. 

Mile High Equipt. Co., 610 Santa Fe Drive, Denver 4, 

Colo. 

Nehi Corp., 1000 9th Ave., Columbus, Go. 

Selmix Dispensers, Inc., 5-17 46th Rd., Long Island 1, 

N. Y. 

S&R Soda Fountain Mfg. 


Co., Inc., 550 Trinity Ave. 

326-FOOD SERVICE EQUIPMENT 

Dripcut Starline Div., Dripcut Gessler Corp., P. O. 

Box 

Everfrost 

3131, Santa Borbara, Colif. 

48 1 5 So. Broadway, Gardena, 

Soles, Inc., 1 

Calif. 

Generol Equipment Sales, Inc., 1350 Stadium Dr., Indianapolis. 

General Mfg. Co., 1209 Castle St., Dallas, Tex. 


2, Ohio. 

Helmco Mfg. Co., 1215 W. Fullertor, Chicago, III. 

Hotpoint Co., (Div. of Generol Electric), 6201 West 

Roosevelt Rd., Berwyn, III. 

Rall-A-Grill Corp. 


of America, 457 W. 40th St New 

Ave., Paterson, N. J. 

Co., 124 Hopkins PL, Boltimore 1, 

Md. 

Savon Co., 

Sno-Master 

286 Pennsylvania 

Mfg. 

Star Mfg. Co., 6300 St. Louis Ave., St. Louis. 

Toastmaster Products (Div. McGraw Electric Co.), 

1200 St. Charles Rd.. Elgin, 111. 

327-FOUNTAINETTES 

Bastion-Blessing Co., 4201 W. Peterson Ave., Chicago, 

ill. 


Connolly, Inc., J. J., 457 W. 40, New York 18, N. Y. 

Everfrost Sales, Inc., 14815 S. Broadway, Gardena, 

Calif. 

Dunhill Food Equipment Corp., 79-85 Walworth St., 

Brooklyn, N. Y. 

Helmco, Inc., 7400 W. Lawrence Ave., Chicago, III. 

Selmix Dispensers, Inc., 5-17 46th Rd., Long Island 

1, N. Y. 

Sheeler & Sons, Inc., 190-42 112 Ave., St. Albans, 

N. Y. 

FRANKFURTER & HOT DOG EQUIPMENT- 

See 332 

328-FROZEN CHICKEN 

Chicken-in-a-Boskct, Inc., C E. Grant & Son, 616 

E. Washington, Indianapolis, Ind. 

Frozen Form Products, Inc., 1735 Margaret Ave., 

Altoona, Penn. 

329-GUM, CHEWING 

American Chicle Co., Long Island City, N. Y. 

Beech-Nut Packing Co., 10 E. 40th, New York, N. Y. 

Clark Bros. Gum Co., Merchant St., Pittsburgh 12, Pa. 

Curtiss Candy Co., Chicago, III. 

Leaf Brands, Inc., 115 N. Cicero Ave., Chicago, III. 

Topp's Chewing Gum, 237 37th, Brooklyn, N. Y. 

Wngley, J. William Co., 410 N. Michigan Ave., 


330-HAMBURGER GRILLS AND GRIDDLES 

Anetsberger Bros., 166 N. Anets Dr., Northbrook, III. 

Bakers Pride Oven Co., Inc., 1641 E. 233 St., New 


Burger-Mat Corp., 341 39th St., Brooklyn, N. Y. 

Connolly, Inc., J. J., 457 W. 40, New York 18, N. Y. 

General Equipment Sales, Inc., 1350 Stadium Df., 

Indianapolis, Ind. 

Hotpoint Co., 6201 W. Roosevelt Rd., Berwyn, III. 


Star Mfg. Co., 6300 St. Louis Ave., St. Louis, Mo. 

Toastmaster Div., McGraw Electric, 1200 St. Charles 

Rd., Elgin, III. 

331 -HOT CHOCOLATE DISPENSERS 



Frigidrink Dispenser Co., 55 E. Washington St., Chicago, 

Heat 

III. 

Exchangers, Inc., 2003 W. Fulton St., Chicago 

12, III. 


Hershey Chocolate Corp., 19 E. Chocolate Ave., 

Hershey, Pa. 

Johnston Co., Robert A., 4023 W. National Ave., 

Milwaukee, Wis. 

Manley, Inc., 1920 Wyandotte, Kansos City, Mo. 

Nestle Co., Inc., The, 100 Bloomingdole Rd., White 

Plains, N. Y. 


N. J. 

331C.-HOT CHOCOLATE MIX, DRY 

Cramore Products, Inc., 416 Richmond Ave., Point 

Pleasant Beach, N. J. 

332-HOT DOG & FRANKFURTER EQUIPMENT 

J. J. Connolly, Inc., 457 West 40th St., New York 18. 

Garvis Mtg. Co., 210 Court Ave., Des Moines, Iowa. 


2, Ohio. 

Greer Enterprises, Inc., 281 North Grant Ave., 

Columbus 3, Ohio. 

Hollywood Servemaster Co., 114 West 18th St., Kansos 

City 8, Mo. 

Monley, Inc., 1920 Wyandotte St., Kansas City, Mo. 

Pronto Pup Co., 2014 N.E. Sandy Blvd., Portland, Ore. 

Roll-A-Grill Corp. of America, 457 W. 40th St., New 


Sno-Master Mfg. Co., 124 Hopkins PL, Baltimore 1, 

Md. 

Star Mfg. Co., 6300 St. Louis Ave., St. Louis, Mo. 

Toastmaster (Div. McGraw-Edison Co.), 1200 St. 

Chorles Rd., Elgin, III. 

333— ICE CREAM FREEZERS-SOFT 

Freez-King Corp., 2518 W. Montrose Ave., Chicago 18, 

III. 

Generol Equipment Sales Co., 1350 Stadium Dr., Indianapolis 

7, Ind. 

Mile High Equipt. Co., 610 Sonta Fe Drive, Denver 4, 

Colo. 

Mills Industries, 4235 W. North Ave., Chicago 39, III. 

Port Morris Machine & Tool Co., 208 E. 135th St., 

New York, N. Y. 

Selmix-Mills, 28-25 Borden Ave., Long Island City, 

N. Y. 

Sweden Freezer Mfg. Co., 3401 17th Ave. W., Seattle, 

99, Wosh. 

Swirly Mfg. Co., 2518 W. Montrose, Chicago 18, III. 

Tekni-Craft, Rockton, III. 

334—ICE CREAM SELF-SERVICE CABINETS 

Bally Case & Cooler Co., Bally, Pa. 

General Equip. Sales, Inc., 814-24 S. West St., Indianapolis 

2, Ind. 


Mills Industries, Inc., 4100 Fullerton Ave., Chicago, III. 

Rowe Mfg. Co., 31 E. 17th St., N. Y. 3, N. Y. 


3, Wis. 

ICE CREAM VENDERS-See 1909 

335—ICE 

MAKING MACHINES 

American Automatic Ice Machine, 1603 N. W. 4th 

Ave., Faribault, Minn. 



Cold Corp of America, 1371-89 N. Branch, Chicago 

22, III. 


Frecz-King Corp., 2518 W. Montrose Ave., Chicago 

18, III. 


Mile High Equipt. Co., 610 Sonta Fe Drive, Denver 4, 

Colo. 

Scotsman-Queen Products, Inc., 505 Front St., Albert 

Lea, 

Minn. 

Ross-Temp, Inc., 1805 S. 55th Ave., Chicago 50. 

336— ICE SHAVERS 

American Automatic Ice Machine Co., 4th & Park 

Ave., Faribault, Minn. 

Samuel Bert Mfg. Co., P. O. Box 7803, Foir Park Sta., 


Clawson Machine Co., Inc., Box 5, Flogtown 7, N. J. 

Echols, Inc., S. T., Bismorck, Mo. 


Scotsman-Queen Products, Inc., 505 Front St., Albert 

Lea, Minn. 

Sno-Master Mfg. Co., 124 Hopkins PI., Baltimore, Md. 

Yotes-Amencan Machine Co., 729 Fourth St., Beloit, 

Wis. 

337-MALT and 

SHAKE MACHINES 

Cole Products Corp., 560 W. Lake St., Chicago 6, III. 

Freez King Corp., 2518 W. Montrose Ave., Chicago 

18, III. 

General Equipment Sales, Inc., 1350 Stadium Dr., Indianapolis 

7, Ind. 

Glascock Bros. Mtg. Co., Muncie, Ind. 

Hamilton Beach Corp., Racine, Wis. 

Mills Industries, 4235 W. North Ave., Chicago, III. 

Teckni-Craft, Rockton, III. 

Sweden Freezer Mfg. Co., 3407-17 Ave., W., Seattle 

99, Wosh. 

338-MEATS, BARBECUED, CANNED 

Bakers Pride Oven Co., Inc., 1641 E. 233 St., New 


Castleberry's Food Co., Box 1010, Augusta, Ga. 

Greer Enterprises, Inc., 281 Grant Ave., Columbus, 

Ohio. 

Mickelberry Food Products, 43rd & State Line, K. C, 

Kas. 

Silver Skillet Food Prod. Co., 7450 No. St. Louis, 

Skokie, III. 

Smithfield Ham & Products Co., Smithfield, Va. 

339-NUTS 

Allen & Smith Co., 11-19 N. 20th St., Richmond, Va. 

Ferrera Candy Co., 2200 W. Taylor, Chicago. 

Chunk-E-Nut Products Co., 2908 Smollman St., Pittsburgh 

1, Pa. 

Planters Nut and Chocolate Co., Wilkes-Borre, Pa. 

340-PIZZA OVENS AND EQUIPMENT 

American MP Supply Co., 1310 Bedford Ave., Brooklyn 

16, N. Y. 

Bakers Pride Oven Co., 1641 East 233 St., New York 

City. 

Blodgett Ovens, Lakeside Ave., Burlington, Vt. 

Horvic Mfg. Co., 760 St. Anns Ave., Bronx, N. Y. 

Hollywood Servemaster, 114 W. 18th St., Kansas City, 

Mo. 

Hotpoint Co., 6201 W. Roosevelt Rd., Berwyn, III. 

Original Crispy Pizza Crust Co., Inc., 1393 Blondell 

Ave., New York 61, N. Y. 


N. J. 

Speedster, Inc., 1215-1 2th St., Denver, Colo. 

Toastmaster (Div. McGraw-Edison Co.), 1200 St. 

Chorles Rd., Elgin, III. 

341 -PIZZA SUPPLIES 

Arena Pizza Crust Co., 1913 White Plains Rd., New 

York City. 

California Pizza Crust Co, 3318 La Cienega PI., Los 

Angeles. 

Dell Food Specialties, Inc., 203 Public Service Bldg., 

Beloit, Wis. 

Original Crispy Pizza Crust Co., Inc., 1393 Blondell 


Savon Co., 286 Pennsylvania Ave., Paterson, N. J 

Tolono Pizza Products, 401 S. Cicero, Chicago. 

342-P0PC0RN MACHINES-(Also See 1913) 


Dollas 26, Tex. 


Tenn. 

Cretors Corp., P. O. Box 1329, Nashville 9, Tenn. 

Echols, Inc., S. T., Bismorck, Mo. 

Electrowore Corp., 1336 W. Bancroft St., Toledo, Ohio. 


2, Ohio. 

Interstate Popcorn Co., 19 Winohester St., Boston 16. 

Mass. 

Krispy Kist Korn Machine Co., 120 S. Hoisted St., 

Chicogo 6, 

III. 

Manley, Inc., 1920 Wyandotte, Kansas City 8, Mo. 


343-POPCORN, RAW 

American Popcorn Co., P. O. Box 178, Sioux City 

2, Iowa. 

Associated Popcorn Distributors, Inc., 308 S. Horwood, 

Dollas, Tex. 


Central Popcorn Co., Schaller, lowo. 

Concession Supply Co., 3916 Secor Rd., Toledo 13. 


Detroit Popcorn Co., 5633 Grand River Ave., Detroit. 

Dickinson Co., Albert, The, P. O. Box 788, Chicago. 

Dore Popcorn Co., 5913 W. North Ave., Chicago 39. 

Golden Popcorn Co., Winchester, Ind. 


2, Ohio. 

Indiana Popcorn Co., 3105 E. Jackson, Muncie, Ind. 

Interstate Popcorn Co., 19 Winchester St., Boston 16, 

Mass. 

Koyline Candy Co., 1220 S. Michigan Ave., Chicogo 5.


Krispy Kist Machine Co., 120 S. Hoisted St., Chicago. 

L. & L. Popcorn Co., 14 W. 18th, Kansas City, Mo. 

Manley, Inc., 1920 Wyandotte, Kansas City 8, Mo. 

J. A. McCorty Seed Co., 526 N. W. 4th St., Evansville, 

Ind. 

Midland Popcorn Co., 67 8th Ave., N. E-, Minneapolis. 

John B. Mortenson & Co., 241 E. Illinois, Chicago, III. 

National Oats Co., Wall Lake, Iowa. 

Prunty Seed & Grain Co., 620 N. 2nd St., St. Louis, Mo. 

Smith Co., Roy, 365 Pork St., Jacksonville, Fla. 

Torkio Popcorn Co., Inc., 3706 Broadway, Kansas 

City, Mo. 

T-N-T Food Products, Inc., 804 Mass. St., Lawrence, 

Kas. 

Wyandot Popcorn Co., 200 Oak St., Marion, Ohio. 

344-P0PC0RN SACKS, BOXES and CUPS 

American Popcorn Co., P. O. Box 178, Sioux City 

2, Iowa. 

Anore Paper Box Co., San Franoisco, Calif. 





Lily-Tulip Cup Corp., 122 E. 42nd St., N. Y. 17, N. Y. 

Manley, Inc., 1920 Wyandotte, K. C. 8, Mo. 

Prunry Seed & Grain Co., 620 N. 2nd St., St. Louis. 

Rex Paper Products Co., 21-09 Borden Ave., Long 


Service Confections, Ltd., 243 Lilac St., Winnipeg, 

ManitoPa, Canada. 

Supurdispiay, Inc., 1324 W. Wisconsin Ave., Milwaukee, 

Wis. 

Wyandot Popcorn Co., 200 Oak St., Morion, Ohio. 

345-P0PC0RN SCOOPS 

Speed Scoop, 109 Thornton Ave., San Francisco 24, 

Calif. 

346-P0PC0RN SEASONING 

Arlington Edible Oil Products Co., 38 Yetten Terrace, 

Boston. 

Best Foods, Inc., 1 E. 43rd St., New York 17, N. Y. 


Capitol City Products Co., 525 W. 1st Ave., Columbus. 

Cargill, Inc., 200 Groin Exchange,' Minneapolis 15. 

Creiors Corp., P. O. Box 1329, Nashville 9, Tenn. 

Dell Food Specialties, Inc., Beloit, Wis. 

Drew & Co., Inc., E. F., 15 E. 26th St., New York 10. 

Durkee Famous Foods, Div. of The Glidden Co., 1396 

Union Commerce Bldg., Cleveland 14, Ohio. 

Food Soles, Inc., 711 15th Ave., N.E., Minneapolis 13. 


Maniey, Inc., 1920 Wyandotte, K. C. 8, Mo. 

Planters Nut & Chocolate Co., Wilkes-Barre, Pa. 

Prunty Seed & Gram Co., 620 N. 2nd St., St. Louis, Mo. 

Savarol Co., Popcorn Village, Nashville, Tenn. 

Simonm's Sons, Inc., C. F., Tioga & Belgrade Sts., 

Philadelphia 34, Pa. 

Wesson & Snowdrift Sales, 1701 Canal, New Orleans. 

347-POPCORN, IMMERSION HEATER FOR 

COCONUT OIL 

Kneisley Electric Co., 2501 La Grange, ToJedo 3, Ohio. 

POPCORN VENDERS-See 1913 

348-POPCORN WARMERS 


Concession Supply Co., 3916 Secor Rd., Toledo, Ohio. 




2, Ohio. 

Hollywood Servemaster Co., 114 W. 18th St., Kansas 

City 8, Mo. 

Krispy Kist Korn Machine Co., 120 S. Hoisted, Chicago. 


Poppers Supply Co. of Philadelphia, 1211 N. Second 

St., Philadelphia, Pa. 


Supurdisploy, Inc., 1324 W. Wisconsin Ave., Milwaukee 

3, Wis. 

SHAKE DISPENSERS-See 337 

349-SNACK FOODS, PACKAGED 

Korn Kurl Div., Adams Corp., Beloit, Wis. 

350-SNOW CONE MACHINES 

Samuel Bert Mfg. Co., P. O. Box 7803, Fair Pork 

Station, Dallas, Tex. 


Concession Supply Co., 3916 Secor Rd., Toledo, Ohio 

Echols, Inc., S. T., Box 612, Bismarck, Mo. 

Gold Medal Products Co., 318 E. 3rd St., Cincinnati. 

Interstate Popcorn Co., 19 Winchester St., Boston 16, 

Moss. 

Krispy Kist Korn Machine Co., 120 So. Hoisted, 


Midland Popcorn Co., 67 8th Ave., N. E., Minneapolis 

13, Minn. 

Sno-Master Mfg. Co., 124 Hopkins Ave., Baltimore. 

4. Decorating 

401-BLACK LIGHT 

FIXTURES 

Black Light Products, 67 E. Lake St., Chicago 1, III. 


City 5, Mo. 

Stroblite Co., 75 West 45th St., New York 36, N. Y. 

Switzer Bros., Inc., 4732 St. Clair Ave., Cleveland 

Wogner Sign Service, Inc., 218 S. Hoyne Ave., Chicago 

12, III. 

402-BLACK LIGHT MURALS 

Drive-ln Theatre Mfg. Co., 505 W. 9th St., Kansas 

City 5, Mo. 

Knoxville Scenic Studios, Box 1029, Knoxville, Tenn. 

Novelty Scenic Studios, Inc., 432 E. 91st St., N. Y. 

Stroblite Co., 75 West 45th St., New York 36, N. Y. 

Switzer Bros., 4732 St. Clair, Cleveland 3, Ohio. 

403-DECORATIVE SERVICE 

Knoxville Scenic Studios, P. O. Box 1029, Knoxville, 

Tenn. 

Metropolitan Stage Equipment 

Ave., Omaha 2, Neb. 

Co., 2451 St. Mary's 

Hubert Mitchell Industries, Inc., P. O. Box 49, Hortselle, 

Ala. 

Notional Studios, 145 W. 45th, New York 19, N. Y. 

Novelty Scenic Studios, Inc., 432 E. 91st St., New 


Hanns T. Teichert Co., 1311 N. Wells, Chicago, 111. 

Shearer Co., B. F., 2318 Second Ave., Seattle 1, Wash. 

Spatz Paint Industries, Inc., 5237 Monchester, St. 

Louis 10, Mo. 

DRAPERIES, FABRICS-See 705 

404-PAINT PRODUCTS, DECORATIVE 

M. L. Campbell Point Co., 2909 Chrysler Rd., (Fairfax), 

Kansas City, Kas. 

Devoe & Reynolds Co., 787 First Ave., N. Y., N. Y. 

E. I. DuPont de Nemours & Co., Wilmington, Del. 

The Glidden Co., 11001 Madison Ave., Cleveland, O. 

Notional Lead Co., 1 1 1 Broadway, New York, N. Y. 

Pittsburgh Plate Glass Co., One Gateway Center, 

Pittsburgh, Pa. 

Sherwin-Williams Co., 101 Prospect Ave., N. W., 

Cleveland 1, Ohio. 

Spatz Paint Industries, Inc., 5237 Manchester, St. 

Louis 10, Mo. 

Switzer Bros., Inc., 4732 St. Clair Ave., Cleveland 

3, Ohio. 

Technikote Corp., 63 Sebring St., Brooklyn. 

Tropical Point Co., 1246 W. 70th., Cleveland 2, Ohio. 

405-WALL COVERING, MISCELLANEOUS 

—See also 1304. 

Armstrong Cork Co., Liberty & Mory Sts., Lancaster, 

Pa. 

Asam Wallpapers, Inc., 2446 Germantown Ave., Phila., 

Pa. 

Bolta Products, Inc., Div. of the General Tire & 

Rubber Co., 70 Garden St., Lawrence, Mass. 

Celanese Corp., of America, New York 16, N. Y. 

Congoleum-Nairn, Inc., 195 Belgrove, Kearney, N. J. 

Firestone Tire & Rubber Co., Akron, Ohio. 

The Formica Co., 4614 Spring Grove Ave., Cincinnati, 

Ohio. 

Goodall Fabrics, Inc., 525 Madison Ave., N. Y, N. Y. 

Imperial Poper & Color Corp., Box 231, Glens Falls, 

N. Y. 

Interchemical Corp., Standard Coated Products Div., 

67 W. 44th St., New York 18, N. Y. 

Mahoram Fabric Co., 130 W. 46th St., New York, 

Manko Fabric Co., Inc., 630 9th Ave., New York 36, 

N. Y. 

Masland Duroleather Co., Amber & Willard Sts 


NevaBurn Prod. Co., 67 Sullivan St., N. Y., N. Y. 

New York Flameproofing Co., 115 Christopher St.. 


Novelty Scenic Studios, 432 E. 91st St., New York. 

Pantasote Corp., of N. J., 444 Madison Ave., New 


Textileother Corp., 607 Madison Ave., Toledo, Ohio. 

Thortel Fireproof Fabric, 101 Park Ave., N. Y. C. 

U. S. Rubber Co., 1230 Ave. of the Americas, New 


United Wallpaper, Inc., Montgomery, III. 

5. Floors and Carpets 

501-ASPHALT, PLASTIC & RUBBER TILE 

American MP Supply Co., 1310 Bedford Ave., Brooklyn 

16, N. Y. 

Armstrong Cork Co., Liberty St., Lancaster, Pa 

Brabrook, Inc., A. N., 18 E. 49th St., New York, 

N. Y. 

Congoleum-Nairn, Inc., 195 Belgrove Dr., Kearney. 

N. J. 

Fremont Rubber Co., Fremont, Ohio. 

General Tire & Rubber Co., Bolta Products Div., 70 

Gordon St., Lawrence, Mass. 

Goodyeor Tire & Rubber Co., 1144 E. Market St., 

Akron 16, Ohio. 

Hewitt-Robins, Inc., 

Conn. 

666 Glenbrook Rd., Stamford, 

Johns-Manville Corp., New York 30, N. Y. 

U. S. Rubber Co., 1230 6th Ave., New York, N. Y. 

502-CARPETS 

Armstrong Cork Co., Liberty & Mary Sts., Lancaster, 

Pa. 

Artloom Carpet Co., Allegheny & Howard St., Phila, 

Pa. 

Bigelow-Sonford Carpet 


Co., 140 Madison Ave., New 

Blumenthol & Co., Sidney, One Park Ave., N. Y., N. Y. 

Firth Corpet Co., The, 295 Fifth Ave., New York 16. 

Archibald Holmes Carpet Co.. Erie Ave. and K Street, 

Philadelphia, Penn. 

A. & M. Karagheusion, Inc., 295 5th Ave., New York. 

Korastan Rug Mills, 86 Worth St., New York, N. Y. 

Thomas L. Leedom Co., Beaver St., Bristol, Pa. 

James Lees & Sons Co., Bridgeport, Pa. 

Magee Carpet Co., 295 5th Ave., New York 16, N. Y. 

C. H. Masland & Sons, Carlisle, Pa. 

Mohawk Carpet Mills, Lyon St., Amsterdam, N. Y. 

Smith, Alexander, Inc., 295 Fifth Ave., N. Y. 17, N. Y. 

CARPET SWEEPERS & VACUUMS-See 1418 

503-MATS AND MATTING 

American Mat Corp., 1719 Adams St., Toledo 2, Ohio. 

Armstrong Cork Co., W. Liberty St., Lancaster, Pa. 

Brobrook, Inc., A. N., 18 E. 49th St., New York, N. Y. 

Fremont Rubber Co., Fremont, Ohio. 

Hewitt-Robins, Inc., 666 Glenbrook Rd., Stamford, 

Conn. 

Moor Co., D. W., 1719 Adams St., Toledo 2, Ohio. 

Notional Mat. Co., 72 Kingsley St., Buffalo, N. Y. 

Perfo Mat and Rubber Co., 281 5th Ave., New 

York, N. Y. 

504-MATS, HEATED 

Ace Lite Step Co., 1708 So. State St., Chicago 16, III. 

American Mot Corp., 1719 Adams St., Toledo 2, Ohio. 

Interstate Rubber Products Co., 908 Avila Ave., Los 


Moor Co., D. W., 1719 Adams St., Toledo 2, Ohio. 

505—RESILIENT FLOOR COVERING 

American Mat Corp., 1719 Adams St., Toledo 2, Ohio. 

American-Olean Tile Co., 9th & Kenilworth Ave., 

Lonsdale, Pa. 

Armstrong Cork Co., Liberty & Mory Sts., Lancaster, 

Pa. 

Congoleum-Noirn, 195 Belgrove Dr., Kearney, N. J. 

Kompotite Co., Inc., ll-15-44th Rd., Long Island 

City, N. Y. 

Moor Co., D. W., 1719 Adorns St., Toledo 2, Ohio. 

Mueller Mosaic Co., Trenton, N. J. 

National Tile & Mfg. Co., Anderson, Ind. 

6. Frontage 

601 -DOOR CONTROLS AND CLOSERS 

LCN Closers, Inc., 466 W. Superior, Chicago, III. 

Minnesota Fire Extinguisher Co., Inc., 2480 University 


Norton Door Closer Co., 2900 N. Western Ave., Chicago 

18, III. 

Sargent & Co., 45 Water St., New Haven 9, Conn. 

The Stanley Works, Magic Door Div., Lake St., New 

Britain, Conn. 

602-ELECTRIC EYE 

DOORS 

Kowneer Co., N. Front St., Niles, Mich. 

Pittsburgh Plate Glass, One Gateway Center, Pittsburgh 

22, Pa. 

Stanley Works, Magic Door Div., Lake St., New 

Britain, Conn. 

EXIT DEVICES, PANIC DOORS-See 1302 

MARQUEES-See 116 

603-PORCELAIN ENAMELED PANELS 



Ballantyne Co., The, 1712 Jackson St., Omaha 2, 

Neb. 

Seaporcel Porcelain Metals, Inc., 28-20 Borden Ave., 


U. S. Plywood Corp., 55 W. 44th St., N. Y. 36, N. Y. 

Wagner Sign Service, Inc., 218 So. Hoyne, Chicago. 

SAFETY LADDERS & SCAFFOLDS-See 1307 

7. Furnishings 

701—AISLE LIGHTS 

American Desk Mrg. Co., P. O. Box 416, Temple, Tex. 

Capitol Stage Ltg. Co., 527 W. 45th, N. Y. 36, N. Y. 

Century Lighting, Inc., 521 W. 43rd St., N. Y. 36. 

Heywood-Wokefield Co., Menominee, Mich. 

Ideal Seating Co., 519 Ann St., N. W., Grand Rapids 

2, Mich. 

Kliegl Bros., Inc., 321 W. 50th, New York 19, N. Y. 

Oglesby Equipt. Co., 20356 Grand River Ave., Detroit 

19, Mich. 

Sylvania Electric Products, Inc., 500 5th Ave., N.Y.C 

Voight Co., 1636 No. Carlisle, Philadelphia 22, Pa. 

702-CLOCKS 

Electric Neon Clock Co., The, 13900 Broadway, Cleveland 

25, Ohio. 

703-CONTROL ROPES, POSTS & RAILINGS 

Great Western Stage Equip. Co., 1324 Grand Ave., 

Kansas City, Mo. 

Hubert Mitchell Industries, Inc., P. O. Box 49, Hartselle, 

Ala. 

Massey Seating Co., 160 Hermitage Ave., Nashville 

10, Tenn. 

National Theatre Supply, 92 Gold St., N. Y. 38, N. Y. 



S.O.S. Cinema Supply Corp., 602 W. 52nd, New York. 

Theatre Seat Service Co., 160 Hermitage Ave., Nashville 

10, Tenn. 

Universol Corp., 6710 Denton Dr., Dallas 9, Tex. 

704-DIRECTIONAL SIGNS, EXIT SIGNS, Etc. 

Assoc. Ticket Register Corp., 346 W. 44th St., New 

York II, N. Y. 


Nebr. 

Bevelite Corp., The, 1615 Cordova St., Los Angeles. 

Dura Engraving Co., 133 W. 20th St., N. Y., N. Y. 

Capitol Stage Ltg. Co., 527 W. 45th, N. Y. 36, N. Y. 


Hubert Mitchell Industries, Inc., Hartselle, Ala. 

Kliegl Bros., Inc., 321 W. 50th, New York 19, N. Y. 


J. E. Robin, Inc., 267 Rhode Island Ave., East Orange, 

N. J. 


York, N. Y. 

Voight Co., 1636 N. Carlisle, Philadelphia, Pa.

When writing manufacturers or their distributors please mention The Modern Theatre "Buyers' Directory." 

705-DRAPERIES & CURTAINS 

J. R. Clancy, 1020 W. Belden Ave.. Syracuse 4, N. Y. 

Eoker Seating 8. Fabrics, 317 N.E. 36th, Oklahoma 

Gity 5, Okla. 

Goodoll Fabrics, Inc., 525 Madison Ave., New York 

22, N. Y. 

Great Western Stage Equip. Co., 1324 Grand Ave, 

Kansas City, Mo. 

Hayes Seating Service, Jack, 1 Monica PI., Boldwinsville, 

N. Y. 

Knoxville Scenic Studios, P. O. Box 1029, Knoxvi 

lie, Tenn. 

Mohoram Fabrics Corp., 130 W. 46th St., N. Y., N. Y. 

Manko Fabrics, Inc., 630 9th Ave., New York 36, N. Y. 


10, Tenn. 

Mitchell Industries, Inc., Hubert, 100 Short St., Hartselle, 

Alo. 

NevoBurn Prod. Co., 67 Sullivan St., New York, N. Y. 

Novelty Scenic Studios, Inc., 432 E. 91st St., N. Y. 

28, N. Y. 

Premiere Studios, 414 W. 45th St., New York, N. Y. 

B. F. Shearer Co., 2318 2nd Ave., Seattle 1, Wash. 

Theatre Drapery Supply, 2419 2nd Ave., Seattle 1. 

Thortel Fireproof Fabrics, 101 Pork Ave., N. Y., N. Y. 

Tiffin Scenic Studios, Inc., Box 915, Tiffin, Ohio. 

706-DRINKING FOUNTAINS 

American Radiator & Standard Sanitary Corp., P. O. 

Box 1226, Pittsburgh 30. Pa. 

Borg-Wamer Corp., Norge Div., Detroit, Mich. 

Ebco Mfg. Co., 401 W. Town St., Columbus, Ohio. 

Frigidaire Div., Gen. Motors Corp., 300 Taylor St., 

Dayton, Ohio. 

Kohler Co., Kohler, Wis. 

Sunroc Co., Glen Riddle, Pa. 


Westinghouse Electric Corp., Bloomfield, New Jersey. 

707-SAND URNS 

Goldberg Bros., 3500 Walnut St., Denver 1, Colo. 

Wolk, Inc., Edw. H., 1241 S. Wabash Ave., Chicago 

8. Heating 

801— BOILERS AND FURNACES-See also 

HEATING SYSTEMS 805 

American Blower Corp., 8111 Tireman Ave., Detroit 

American Radiator & Sanitary Corp., P. O. Box 1226, 

Pittsburgh 30, Pa. 


Chrysler Corp., Air Temp Div., 1600 Webster St., 

Dayton, Ohio. 

Electromode Div., Commercial Controls Corp., 570 Culver 

Rd., Rochester 3, N. Y, 

General Electric Co., 570 Lexington Ave., New York 

22, N. Y. 

Iron Fireman Mfg. Co., 3170 106th St., W. Cleveland 

11, Ohio. 


National Radiator Co., 221 Central Ave., Johntown, 

Pa. 

802-FANS, HEAT CIRCULATORS 

Air-Cooling Engr. Co., P. O. Box 744, Evanston, III. 


Nebr. 


Davenport Mfg. Co., Meadville, Pa. 

Electromode Div., Commercial Controls Corp., 570 Culver 

Rd., Rochester 3, N. Y. 

General Electric Co., Schenectady 5, N. Y. 

National Radiator Co., 221 Central Ave., Johnstown, 

Po. 

803—FILTERS, AIR 

Extraer, Inc., 1210 Chenevert St., Houston 3, Tex. 

Goodrich Co., The B. F., Shelton, Conn. 

804-GAS BURNERS 

American Radiator & Standard Sanitary Corp., P. O. 

Box 1226, Pittsburgh 30, Pa. 


General Electric Co., Air Conditioning Div., 5 Lawrence 

St., Bloomfield, N. J. 

Hastings Aircondtioning Co., Inc., 108 So. Colorado, 

Hastings, Neb. 

Iron Fireman Mfg. Co., 3170 W. 106th St., Cleveland 

1 1 , Ohio. 

National Radiator Co., 221 Central Ave., Johnstown, 

Pa. 

Todd Shipyards Corp., Products Div., Columbia & 

Halleck Sts., Brooklyn 31, N. Y. 

U. S. Air Conditioning Corp., Como Ave., S. E. at 


805-HEATING SYSTEMS-See also 

Boilers 

& FURNACES, 801 

American Radiator & Standard Sanitary Corp., Box 

1226, Pittsburgh, Pa. 

American Foundry and Furnace Co., Bloomington, III. 

Batavia Electrical Construction Co., 467 Main, Batavia, 

N. Y. 

Bryant iHeater Div., Affiliated Gas Equip. Inc., 

17825 St. Cloir Ave., Cleveland 10, Ohio. 


Chrysler Airtemp Div., 1600 Webster, Dayton, Ohio. 

Delco Appliance Div., 391 Lyell, Rochester, N. Y. 

Electromode Div., Commercial Controls Corp., 570 

Culver Rd., Rochester 3, N. Y 

General Electric Co., 5 Lawrence St., Bloomfield, N. J. 

Iron Fireman Mfg. Co., 3170 W. 106th St., Cleveland 

1 1, Ohio. 

U. S. Air Conditioning Corp., Como Ave., S. E. 

ot 33rd, Minneapolis 14, Minn. 

9. Insulation—Acoustics 

901-AC0USTICAL MATERIALS 


Pa. 

Celotex Corp., 120 S. LaSalle, Chicago, III. 

Certain-Teed Products Corp., 120 E. Lancaster Ave., 

Ardmore, Pa. 

Johns-Manville Corp., 22 E. 40th, New York, N. Y. 

Libbey-Owens-Ford Gloss Co., Nicholas Bldg., Toledo 

3, Ohio. 

Notional Gypsum Co., 325 Delaware, Buffalo, N. Y. 

Owens-Corning Fibergias Corp., Toledo 1, Ohio. 

U. S. Gypsum Co., 300 W. Adams, Chicago, III. 

Wood Conversion Co., 1st Not'l Bk. Bldg., St. Paul, 

Minn. 

902-INSULATION MATERIALS 


Pa. 

Celotex Corp., 120 S. LaSalle St., Chicago, III. 

Certain-Teed Products Corp., 120 E. Lancaster, Ardmore, 

Pa. 

Eagle-Picher Co., American Bldg., Cincinnati, Ohio. 

Goodrich Co., The B. F., Shelton, Conn. 

Johns-Mansville Corp., 22 E. 40th, New York, N. Y. 

Kimberly-Clark Corp., Neenah, Wis. 

Masonite Corp., 1 1 1 W. Washington, Chicago, III. 

Owens-Illinois Glass Co., Kaylo Div., Box 1935, Toledo 

1, Ohio. 

Pittsburgh Corning Corp., One Gateway Center, Pittsburgh 

22, Pa. 

Reynolds Metals Co., 2500 So. Third, Louisville, Ky. 

U. S. Gypsum Co., 300 W. Adams, Chicago, III. 

U. S. Rubber Co., 1230 Ave. of the Americas, New 


Wood Conversion Co., 1st Nat'l Bk. Bldg., St. Paul, 

Minn. 

10. Lighting 

1001-BULB CHANGERS 

Lumidor Mfg. Co., 4801 E. 50th, Los Angeles, Calif. 

McGill Mfg. Co., Inc., Valparaiso, Ind. 

Nationol Theatre Supply, 92 Gold St., N. Y. 38, N. Y. 

Rite-O-Lite of Calif., 308 E. Washington, Los Angeles 

15, Calif. 

1002-COLOR WHEELS 

Amplex Corp., 1 1 Water, Brooklyn, N. Y. 

Associated Lighting Service, P. O. Box 1033, Redwood 

City, Calif. 

Best Devices Co., Inc., 10921 Briggs Rd., Cleveland 

11, Ohio. 

Capitol Stage Lighting Co., 527 W. 45fh, N. Y., N. Y. 


Kleigl Bros., 321 W. 50th St., New York 19, N. Y. 

Mpls. -Honeywell Register Co., Heiland Div., 5200 

Evans, Denver. 


Ala. 

Neumade Products Corp., 250 W. 57th St., New York. 

Edward H. Wolk, 1241 S. Wabash Ave., Chicago, III. 

1003-DIMMERS & CONTROLS 

Frank Adam Elec. Co., P. O. Box 357, St. Louis, Mo. 

Capitol Stage Lighting Co., 527 W. 45th, N. Y., N. Y. 

Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N. Y. 

Cutler-Hammer, Inc., 315 N. 12th, Milwoukee, Wis. 

Federal Electric Co., 50 Paris St., Newark, N. J. 


Kleigl Bros., 321 W. 50th, New York 19, N. Y. 

Mitchell Industries, Inc., Hubert, 100 Short St., 

Hartselle, Ala. 

J. E. Robin, Inc., 267 Rhode Island Ave., East 

Orange, N. J. 

Superior Electric Co., 83 Laurel St., Bristol, Conn. 

Trumbull Dept., General Electric Co., Plainsville, 

Conn. 

Word Leonard Electric Co., 1 1 5 MacQuesten Pkwy. 

South, Mt. Vernon, N. Y. 

DIRECTIONAL SIGNS-See 704 

1004-EFFECT LIGHTING 



Generol Electric Co., 570 Lexington Ave., New York. 

Kleigl Bros., 321 W. 50th, New York, N. Y. 

Motion Picture Accessories Co., Box 240, Dayton, 

Oregon. 

Trippe Mfg. Co., The, 133 No. Jefferson St., Chicago 

6, III. 


1005-ELECTRIC POWER GENERATORS 

Allis-Chalmers Mfg. Co., Milwoukee 1, Wis. 

Delco Products Div., Generol Motors Corp., 329 E. 

First St., Dayton 1, Ohio. 

Fairbanks Morse & Co., 600 S. Mich., Chicago 5, III. 

570 

Inc., 

General 

D. 

Electric Co., 

W. Onon & Sons, 

Lexington Ave., 

University 

N. Y., 

at 25th, 

N. Y. 

Minneapolis, 

Minn. 

J. E. Robin, Inc., Island Ave., 267 Rhode East Orange, 

N. J. 

Ready Power Co., 11431 Freud Ave., Detroit 14, Mich. 

United States Motors Corp., Oshkosh, Wis. 

Universal Motor Co., Oshkosh, Wis. 

EMERGENCY LIGHTING, BATTERY-See 1301 

1006-GELATINE SHEETS 

Associated Lighting Service, 521 Brannan St., Son 

Francisco 7, Calif. 


Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N.Y. 

Kleigl Bros., 321 W. 50th St., New York, N. Y. 

Hubert Mitchell Industries, Inc., P. O. Box 49, Hartselle, 

Ala. 

POST LIGHTS-See 2141 

SIGNS, DIRECTIONAL-See 704 

1007-SPOT & FLOOD LIGHTS 

American Playground Device Co., 1801 S. Jackson, 

Anderson, Ind. 

Amplex Corp., Ill Water St., Brooklyn 1, N. Y. 

Best Devices Co., Inc., 10921 Briggs Rd., Cleveland 

11, Ohio. 

Capitol Stoge Lighting Co., 527 W. 45th, N. Y., N. Y. 



City 5, Mo. 

Genarco, Inc., 97-04 Sutphin Blvd., Jamaica 35, N. Y. 

General Electric Co., Lamp Div., Nela Park, Cleveland 

12, Ohio. 

Kleigl Bros., 321 W. 50th St., N. Y. 19, N. Y. 

Minneapolis-Honeywell Reg. Co., Heiland Div., 5200 

E. Evans Ave., Denver 22, Colo. 

Strong Electric Corp., 87 City Pork Ave., Toledo 1, 

Ohio. 


Wolk, Inc., Edw. H., 1241 S. Wabosh Ave., Chicago 5 

III. 

1008-SPOTLIGHT LENSES 



Display Lighting, Inc., 417 E. 61st, N. Y. 21, N. Y. 

Genarco, Inc., 97-04 Sutphin Rd., Jamaica, N. Y. 

Mpls. -Honeywell Reg. Co., Heiland Div., 5200 E. 

Evans, Denver. 

Kleigl Bros., 321 W. 50th, New York 19, N. Y. 

11. Plumbing 

11 01 -FLUSHING GUN 

Miller Sewer Rod Co., 4642 No. Central Ave., Chicago 

30, III. 

1102-HAND DRYERS, ELECTRIC 

Activeaire Devices, Inc., 1537 Bergen St., Brooklyn 13, 

N. Y. 

American Dryer Corp., 1324 Locust St., Phila. 7, Pa. 

Chicago Hardware Foundry Co., 1153 Commonwealth 

St., No. Chicogo, III. 

Electric-Aire Engineering Corp., 3138 W. Chicago 


World Dryer Corp., 616 W. Adams St., Chicago 6, III 

1103-LAVATORIES 



Briggs Mfg. Co., 3001 Miller St., Detroit 11, Mich. 

Crane Co., 836 S. Michigan, Chicago, III. 

Eljer Co., Ford City, Pa. 


1104-SEWER CLEANING RODS 

Miller Sewer Rod Co., 4642 No. Centrol Ave., Chicago 

30, III. 

1105-TOILET FIXTURES 



Briggs Mfg. Co., 3001 Miller St., Detroit, Mich. 

Crane Co., 836 S. Michigan, Chicago 5, III. 

Electric-Aire Engineering Corp., 209 W. Jackson Blvd. 

Chicogo 6, III. 

Eljer Co., Ford City, Pa. 


U. S. Sanitary Co., 142 Binns St., Uniontown, Pa. 

12. Projection 

1201 -ADAPTERS for CENTERING PICTURE 

(Horizontally & Vertically) (For Cinemascope, 

VistaVision, Superscope) 

Century Projector Corp., 729 - 7th Ave., N. Y. 19, 

N. Y. 

Cinesound Service Corp., 420 West 45th St., New York 

36, N. Y. 

Motion Picture Accessories Co., Box 240, Dayton, Ore. 




1201a-ALIGNMENT GAUGES, Film Path 

D&F Products, 1350 N. Highland Ave., Hollywood, 

Calif. 

1202-ANIMATED SCREEN EFFECTS 

Motion Picture Accessories Co., Box 240, Dayton, Ore. 

1203- APERTURE PLATES 

Ballontyne Co., 1712 Jackson St., Omaha 2, Neb. 

Comera Equipment Co., 315 W. 43rd St., New York. 

Century Projector Corp., 729 7th Ave., New York. 

Heyer Shultz Corp., 10 Factory St., Cedar Grove, N. J. 

International Projector Corp., 55 La France, Bloomfield, 

N. J. 

LoVezzi Machine Works, 4635 W. Lake St., Chicago 

44, III. 

Motiograph, Inc., 4431 W. Loke St., Chicago 24, III. 

RCA Theatre Equip. Sales, Bldg. 15-1, Front & Cooper 

Sts., Camden 1, N. J. 

Wenzel Projector Co., 2509-19 S. State, Chicago, III. 

Edw. H. Wolk, 1241 So. Wabash Ave., Chicago 5, 111.

59 

Rochester, 


BLOWERS, LAMPHOUSE-See 1227 

CARBONS-See 1235 

1204-CARBON CABINETS 

Ballantyne Co., The, 1712 Jackson St., Omaha 2. 

Comera Equip. Co., Inc., 315 W. 43rd, N. Y. 36, N. Y. 

Neumade Prod. Corp., 250 W. 57th St., New York 19. 

1205-CARBON CONTACT POLISHERS 

J. E. McAuley Mfg. Co., 554 W. Adams, Chicago, III. 

1206- CARBON SAVERS 

Ballantyne Co., 1712 Jackson, Omaha 2, Neb. 

Best Devices Co., Inc., 10921 Briggs Rd., Cleveland. 

Call Products Co., 3719 Marjorie Way, Sacramento. 

Co-Rap Mfg. Co., Rear 1571 Enlow Ave., Evansville, 

Ind. 

Economizer Enterprises, 524 W. 43rd St., Los Angeles. 

Full Run Carbon Saver Co., P. O. Box 107, 2015 High 

St., Salem, Ore. 

Hanover Carbon Co., 4035 Spruce, Philadelphia 

Motion Picture Accessories Co., Box 240, Dayton Ore 

Payne Products Co., Cron-o-matic 

Stadium Blvd., Ann Arbor, Mich. 

Div., 2451 W. 

Phillips Electro Extensions, Ronceverte, P. O. Box 453, 

W. Va. 

Reversible Sign Co., 2056 So. Lincoln St., Denver 10, 

Colo. 


York. 

Technikote Corp., 63 Sea-bring St., Brooklyn 31, N. Y, 

Wenzel Projector Co., 2505 S. State St., Chicago 16, 

Edward H. Wolk, 1241 S. Wabash Ave., Chicago 5. 

1207-CARB0N WASTE CANS 

Ballantyne Co., The, 1712 Jackson, Omaha 2, Neb. 

Camera Equip. Co., 315 W. 43, New York 36, N. Y. 

Neumade Products Corp., 250 W. 57th St., N. Y. C. 

Edward H. Wolk, 1241 S. Wobash, Chicago 25, III. 

1208-CARBON WATER COOLERS 

Camera Equip. Co., 315 W. 43, New York 36, N. Y. 

Huff Mfg. Co., Hal I., 3774 Selby Ave., Los Angeles. 

1209-CHANGE0VER DEVICES 

Ace Electric Mfg. Co., 1458 Shakespeare Ave., Bronx 

52, N. Y. 


Camera Equip. Co., 315 W. 43rd, New York 36, N. Y. 

Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y. 

Motiogroph, Inc., 4431 W. Lake St., Chicago 24, III. 

Paromel Electronics Corp., 2048 W. North Ave., 


RCA Theatre Equip. Sales, Front & Cooper, 15-1, 

Camden, N. J. 

Westrex Corp., Ill 8th Ave., N. Y. 1 1, N. Y. 

1210-CONDENSING LENSES 

Bausch & Lomb Optical Co., 720 St. Paul St.. 

Rochester 2, N. Y. 

Bodde Screen & Projector Co., 11541 Bradley Ave., 

San Fernando, Calif. 

Camera Equip. Co., 315 W. 43rd, New Vork 36, N. Y. 

Kollmorgen Optical Corp., 347 King St., Northampton, 

Mass. 

Pooific Optical Corp., 5965 W. 98th SI., Los Angeles. 

1211—COOLERS, FILM TRAP 


Nebr. 

Camera Equip. Co., 315 W 43rd, New York 36, N. Y. 

Huff Mfg. Co., Hal !., 3774 Shelby Ave., Los Angeles. 

Motiograph, Inc., 4441 W. Lake St., Chicago 24, III. 

Radio Corp. of America, Bldg. 15-1, Front & Cooper 


Wenzel Projector Co., 2505-19 S. State, Chicago 16. 

1212—CUE MARKERS 

Ace Electric Mfg. Co., 1458 Shakespeare Ave., Bronx 

52, N. Y. 


Camera Equip. Co., 315 W. 43rd, New York 36, N. Y. 


1213-DEMAGNETIZATION TOOLS 

Ballantyne Co., The, 1712 Jackson St., Omaha 2, Neb. 

Bizzelle Cinema Supply Co., 420 W. 45th St., N. Y. 

Comera Equip. Co., 315 W. 43rd, N. Y. 36, N. Y. 

Century Projector Corp., 729 7th Ave., N. Y 19. 


1214-D0WSERS 


Camera Equip. Co., 315 W 43rd, N. Y. 36, N. Y. 

Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y, 

Motiograph, Inc., 4431 W. Lake, Chicago 24, III. 

1215—FILM CABINETS 

The Ballantyne Co., 1712 Jackson, Omaha 2, Neb. 

Camera Equipment Co., 315 W. 43rd., N. Y. 36, N. Y. 

Goldberg Bros., 3500 Walnut St., Denver, Colo. 

Harwald Co., The, 1245 Chicago Ave., Evanston, III. 

Hollywood Film Co., 946 N. Seward, Hollywood, Calif. 


Edward H. Wolk, 1241 S. Wabash, Chicogo, III. 

1216—FILM 

CEMENT 

Ace Electric Mfg. Co., 1458 Shakespeare, Bronx, N. Y. 

Comero Equip. Co., 315 W. 43rd, N. Y. 36, N. Y. 

Fisher Mfg. Co., 1185 Mt. Read Blvd., Rochester 6, 

N. Y. 


Hollywood Film Co., 946 N. Seword, Hollywood, Calif. 

Neumade Products Corp., 250 W. 57th St N Y C 

Edward H. Wolk, 1241 S. Wobash, Chicogo, III. 

1217—FILM 

CLEANERS & PRESERVATIVES 

Camera Equip. Co., 315 W. 43rd, N. Y. 36, N. Y. 

Harwald Co., The, 1216 Chicogo Ave., Evanston, III. 

Hollywood Film Co., 946 N. Seward, Hollywood Colif 

Neumade Products Corp., 250 W. 57th St., NYC 

1218—FILM FLANGES 




Reversible Sign Co., 2056 So. Lincoln St., Denver 10, 

Colo. 

Wenzel Projector Co., 2505-19 S. State, Chicago 16, 

111. 

1219—FILM HANDLING DEVICES 


Nebr. 

Camero Equip. Co., 315 W. 43rd, N. Y. 36, N. Y. 

Neumade Products Corp., 250 W. 57th St., N. Y. 19, 

N. Y. 

Wenzel Projector Co., 2505-19 So. State St., Chicago 

16, III. 

Westrex Corp., 1 1 

1 

-8th Ave., N. Y. 11, N. Y. 

1220— FILM HUMIDIFIERS 


Huff Mfg. Co., Hal I., 3774 Selby Ave., Los Angeles 

34, Calif. 


N. Y. 

Westrex Corp., lll-8th Ave., N. Y. 11, N. Y. 

1221—FILM 

MAGAZINES 

Ballantyne Co., 1712 Jackson St., Omaha 2, Neb. 



International Projector Corp., 55 La Fronce Ave., 

Bloomfield, N. J. 


Paromel Electronics Corp., 3956 W. Belmont, Chicogo. 

RCA Theatre Equip. Sales, Bldg 15-1, Front & Cooper 

Sts.. Camden. N I 


Westrex Corp., Ill 8th Ave., New York 11, N. Y. 

Edward H. Wolk, 1241 S. Wabash, Chicago 25, III. 

1222— FILM MEASURING MACHINES 


Nebr. 



Neumade Products Corp., 250 W. 57th St., N. Y. 19. 

Westrex Corp., Ill 8th Ave., New York 1 1, N. Y. 

1223— FILM REELS 

Ace Electric Mfg. Co., 1458 Shakespeare, N. Y. 52. 


Nebr. 


Century Projector Corp., 729 7th Ave., N. Y. C. 





Paromel Electronics Corp., 3956 West Belmont Ave., 


S.O.S. Cinema Supply Corp., 


602 West 52nd St., New 


16, III. 


1224— FILM REWINDERS 

The Ballantyne Co., 1712 Jackson, Omaha 2, Neb. 




International Projector Corp., 55 La Fronce Ave., 


Lakewood Automatic Rewind Switch Co., 1298 Hathaway, 

Lakewood 7, Ohio. 

Neumade Products Corp., 250 W. 57th St., N Y. C. 


Edward H. Wolk, 1241 S. Wabash, Chicago, III 

1225-FILM SCRAPERS 



Nebr. 


Griswold Machine Works, 412 Moin, Port Jefferson, 

L. I., N. Y. 


N. Y. 

S.O.S. Cinema Supply Corp., 602 West 52nd St., New 



1226-FILM SPLICERS 


Ballantyne Co., The, 1712 Jackson St., Omaha 2 

Nebr. 


Griswold Mach. Wks., 412 Main, Port Jefferson, N. Y. 




FILM TRAP COOLERS-See 1211 

1227-LAMPHOUSE & PORTABLE BLOWERS 

Ballantyne Co., 1712 Jackson, Omaha. 

Camera Equip. Co., 315 W. 43rd, N. Y. 36, N Y 

Drive-In Theatre Mfg. Co.. 505 W. 9th St., Konsos 

City, Mo. 

Inc., 24, III 

Motiogroph, 4441 W. Lake St., Chicago 

Strong Electric Corp., 87 City Park Ave., Toledo 1, 

Ohio. 

1228—LENSES, 

ANAM0RPHIC 

Bausch & Lomb Optical Co., 720 St. Paul St., Rochester 

2, N. Y. 


Isco Optical Works, 705 Bronx River Road, Bronxville 

N. Y. 

Par Products Corp., 602 Colorado Ave., Santa Monico, 

Colif. 

Pictorial Co., 2910 Brood St., Newcostle, Ind. 

Projection Optics Co., 330 Lyell Ave., Rochester, N. Y 

Radiant Manufacturing Corp., P. O. Box 5640, Chicago, 

III. 



Star Cinema Supply Co., 621 W. 55th St., N. Y. 19. 

Superscope, Inc., 780 N. Gower St., Hollywood, Calif. 

Vidoscope, Inc., 730 5th Ave., N. Y. 19, N. Y. 

Wollensack Optical Co., Rochester 21, New York. 

1229-LENSES, PRIME 

American Optical Co., 19 Doat St., Rochester, N. Y. 

Bousch & Lomb Optical Co., 720 St. Paul St. 


Comera Equip. Co., 315 W. 43rd, N. Y. 36, N. Y. 

Isco Optical Works, 705 Bronx River Rd., Bronxville 

8, N. Y. 

Kollmorgen Optical Corp., 347 King St., Northampton, 

Mass. 

Pocific Optical Corp., 5965 West 98th St., Los Angeles 

45, Calif. 

Par Products Corp., 602 Colorado Ave., Santa Monica, 

Calif. 

Projection Optics Co., Inc., 330 Lyell Ave., Rochester, 

New York. 

S.O.S. Cinema Supply Corp. 602 W. 52nd St., New 


Star Cinema Supply Co., 621 W. 55th St., N. Y 19 

Vidoscope Corp. of America, 730 Fifth Ave., New 


Westrex Corp., 1 1 1 -8th Ave., N. Y. 11, N. Y. 

Wollensak Optical Co., Rochester 21, N. Y. 

1229a— LENSES, Adapter for wideangle 

projection 

Vicom, Inc., 70 Aberthaw Rd., Rochester, N. Y. 

1229b-LENS CLEANERS 

Fisher Mfg. Co., 1 185 Mt. Read Blvd 

, 

N. Y. 

1 230-MOTOR-G E NER AT0RS 

Automatic Devices Co., 2121 S. 12th, Allentown, Pa. 

The Ballantyne Co., 1712 Jackson St., Omaha 2, Neb. 

Camera Equip. Co., 315 W. 43rd, N. Y, 36, N. Y. 

Century Electric Co., St. Louis, Mo. 

Eprad, 1206 Cherry, Toledo 4, Ohio. 

General Electric Apparatus Sales Div., 1 River Rd., 

Schenectady, N. Y 

Hertner Electric Co., 12690 Elmwood Ave., Cleveland 

11, Ohio. 


N. J. 

Westinghouse Electric Corp., 306 Fourth Ave., Pittsburgh 

30, Pa. 

Wagner Electric Corp., St. Louis. 

1231-PIN PUSHERS 

Century Projector Corp., 729 7th Ave., New York 19. 

Wenzel Projector Co., 2505-19 S. State St., Chicago. 

Wolk, Inc., Edward H., 1241 S. Wabash Ave., Chicago 

5, III. 

1232-P0RTABLE PROJECTORS 



Harwald Co., Inc., 1245 Chicago Ave., Evanston, III. 

International Projector Corp., 55 La France Ave., 


Paromel Electronics Corp., 3956 W. Belmont, Chicago. 

Radio Corp. of America. Camden 3, N. J. 



Stor Cinema Supply Co., 621 W. 55th St., N. Y. 19. 

Victor Animatograph Corp., Davenport Bank Bldg., 

Davenport, Iowa. 

Weber Machine Corp , 

Rutter, Rochester 6, N. Y. 

Westrex Corp., Ill 8th Ave., New York 11. N. Y 

PORTHOLE BLOWERS-See 1227 

1233-P0RT HOLE GLASS 


Nebr. 

Huff Mfg. Co., Hal I., 3774 Selby Ave., Los Angeles. 

1234-PROJECTION 

ARC LAMPS 

C. S. Ashcraft Mfg. Co., 36-32 38th St., L. I.. N Y. 

Ballantyne Co., 1712 Jackson St., Omaho 2, Neb. 

Camera Equip. Co., 315 W. 43rd, N. Y. 36. N Y. 

W. III. 

J. E. McAuley Mfg. Co., 554 Adams, Chicago, 

Motiograph, Inc., 4431 W. Lake, Chicago, III. 

National Theatre Supply, 92 Gold St., New York, N Y. 


Sts., Camden, N. J. 

Simplex Equip. Corp., International Projector Div., La 

France Ave., Bloomfield, N. J. 

Stor Cinema Supply Co., 621 W. 55th St., N. Y 19 

Strong Electric Corp., The, 1 1 City Pork Ave., To'edo 

1, Ohio. 


1235-PROJECTION CARBONS 


Carbons, Inc., 400 Myrtle Ave, Boonton, N. J. 

Electro Carbons, Inc., 1940 W. Belmont St., Chicago. 

Helios Carbons, Inc., 122 Washington St., Bloomfield, 

N. J. 

Lorraine Carbon, Inc., 400 Myrtle Ave., Boonton, N. J. 

National Carbon Co. Div., Union Carbide Corp., 30 E. 

42nd St., New York 17, N. Y. 

Stor Cinema Supply Co., 621 W. 55fh St . N Y. 19. 

Western Mercantile Corp., (Diamond Carbons), 70 

Pine St., New York 5, N. Y 

Westrex Corp., 1 1 T -8th Ave., N. Y. 11, N. Y. 

1236-PR0JECTI0N MACHINES 35mm 


Comera Equip. Co., 315 W. 43rd, N Y. 36, N Y 

Century Projector Corp , 729 7th Ave., N. Y 19, N Y. 

International Projector Corp., (Simplex), 55 La France 

Ave., Bloomfield, N. J. 

Motiograph, Inc., 4431 W, Lake, Chicago, III 

Paromel Electronics Corp., 3956 W. Belmont Ave., 


Philips Projector Co., Endhoven, Holland.

. 

When writing manufacturers or their distributors please mention The Modern Theatre "Buyers' Directory.' 






1237-PROJECTION MACHINES 16mm 

Bell 8. Howell Co., 7100 McCormick, Chicago, III. 


Gen. Precision Products Co., 90 Gold St., N. Y. C. 

DeVry Corp., 1111 Armitage, Chicago. 

NATCO, 4401 North Ave., Chicogo 39, III. 


Sts., Camden, N J. 

Rank Precision Indst., Ltd., 37-41 

London W. 1, England. 

Mortimer St., 

Victor Animatograph Corp., Davenport Bank Bldg., 

Davenport, Iowa. 


1238-PROJECTION MACHINES, 

70mm 35mm 

Century Projector Corp., 729-7th Ave., New York 19, 

N. Y. 

Cinematograph International, Inc., 341 W. 


44th St., 

Nationol Theatre Supply Co., subsidiary of General 

Precision Equipment Co., 90 Gold St., New York, 

N. Y. 

North American Philips Co., motion picture equipment 

division, 100 E. 42nd St., New York 17, N. Y. 

1239-PROJECTOR PARTS 

The Ballantyne Co., 1712 Jackson St., Omaha, Neb. 



LaVezzi Machine Works, 4635 W. Lake St., Chicago. 




RCA Service Co., Inc., Bldg. 203-3, Camden 8, N. J. 

Simplex Equipment Corp., International Projector Div., 

55 La France Ave., Bloomfield, N. J. 


Wenzel Projector Corp., 2505 S. Stote, Chicago, III. 

Westrex Corp., 1 1 1 -8th Ave., N. Y. 11, N. Y. 

Wolk, Edw. H., 1241 S. Wabash, Chiacgo. 

1240-REAMERS 


LaVezzi Machine Works, 4635 W. Lake St., Chicago. 


Wolk, Inc., Edw. H., 1241 So. Wabash Ave., Chicago 

5, III. 

1241— RECTIFIER BULBS 


Nebr. 


Christie Electric Corp., 3410 W. 67th St., Los Angeles 

43, Calif. 

Continental Electric Co., 6 N. Michigan, Chicago 2. 

General Electric Co., Apparatus Sales Div., 1 River 

Rd., Schenectady 5, N. Y. 

Gardos Corp., 250 Glenwood Ave., Bloomfield, N. J. 

Kneisley Electric Co., 2501-9 Lagrange St., Toledo 3, 

Ohio. 

RCA Theatre Equip., Sales Bldg., Front & Cooper Sts., 

Camden, N. J. 


N. J. 


York. 

Westinghouse Lamp Div., MacArthur Ave., Bloomfield, 

N. J. 

1242— RECTIFIERS, BULB TYPE 


Continental Electric Co., 6 No. Michigan, Chicago. 

Garver Electric Co., R 244 N. Columbia St., Union 

City, Ind. 



Kneisley Elec. Co., 2501-9 Lagrange St., Toledo 3. 

Strong Electric Corp., 1 1 City Pork Ave., Toledo, Ohio. 

Westrex Corp., 1 1 I -8th Ave., N. Y. 11, N. Y. 

1243— RECTIFIERS, COPPER OXIDE 



Christie Corp., Ltd., 3410 W. 67th St., Los Angeles. 







Westinghouse Electric Corp., 306 Fourth Ave., Pittsburgh 

30, Pa. 

1244— RECTIFIERS, COPPER SULPHIDE 

Camera Equip. Co., Inc., 315 W. 43rd, N. Y. 36, N. Y. 





Strong Electric Corp., 11 City Pork Ave., Toledo 1, 

Ohio. 

1245—RECTIFIERS, SELENIUM 

Ballantyne Co., The, 1712 Jackson St., Omoha 2, 

Nebr. 



Garver Electric Co., Rear 224 N. Columbia, Union 

City, Ind. 

Generol Electric Co., Apparatus Sales Div., 1 River Rd., 

Schenectady 5, N. Y. 



Kneisley Electric Co., 2501-9 Lagrange St., Toledo 3, 


National Theatre Supply, 92 Gold St., New York, N. Y. 



Rank Precision Indst., Ltd., 37-41 Mortimer, London 

W. I, England. 


N. J. 

Strong Electric Co., 1 1 City Pork Ave., Toledo I, Ohio. 

1246— RECTIFIER CONVERSION UNITS 


Christie Electric Corp., 3410 W. 67th St., New York, 

N. Y. 

Kneisley Electric Co., 2501-9 Lagrange St., Toledo, O. 

Strong Electric Corp., The, 1 City Park Ave., Toledo. 

1 

1247-REEL-END SIGNALS 

Ace Electric Mfg. Co.. 1458 Shakespeare Ave., Bronx, 

N. Y. 

American Theatre Supply Co., 2300 1st Ave., Seattle, 

Wash. 



Hulett Mfg. Co., E. W., 1430 Merriman Dr., Glendale 

2, Colif. 

J. E. Robin, Inc., 267 Rhode Island, East Orange, N. J. 



1248-REFLECTORS 


Bausch & Lomb Optical Co., 721 St. Paul St., 

Rochester, N. Y. 


J. E. McAuley Mfg. Co., 554 W. Adams St., Chicago. 

RCA Theatre Equip. Sales, Camden, N. J. 


York. 

Strong Electric Corp., 11 City Park Ave., Toledo 1. 

1249-REFLECT0RS, GLASS, 

"COLD" 


Nebr. 

Bousch & Lomb Optical Co., 721 St. Paul St., 

Rochester 2. N. Y. 


San Fernando, Colif. 


Strong Electric Corp., 1 1 City Park Ave., Toledo 1 

Westrex Corp., Ill 8th Ave., N. Y. 11, N. Y. 

1249a-REFLECT0RS, METAL 

Heyer-Shultz, Inc., 10 Factory St., Cedar Grove, N. J. 

1250-REWINDS, AUTOMATIC 




Lakewood Automatic Switch, 129b Hathaway Ave., 

Lakewood 7, Ohio. 

Wenzel Projector Co., 2509 S. State, Chicago 16, III. 

1251-REWINDS, HAND 


Nebr. 

Camera Equipment Co., Inc., 315 W. 43rd, N. Y. 36. 






REWIND PULLEYS & SWITCHES-See 1224 

1252-REWIND TABLES 





Edward H. Wolk, 1241 S. Wabash, Chicago, III. 

1253-RHEOSTATS 

Automatic Devices Co., 2121 S. 12th St., Allentown, 

Pa. 


Capitol Stage Lighting Co., 527 W. 45th St., N. Y. 


Cutler-Hammer, Inc., 315 N. 12th St., Milwaukee. 

General Electric Co., Apparatus Sales Div., 1 River Rd., 

Schenectady 5, N. Y. 

Hertner Electric Co., 12690 Elmwood Ave., Cleveland. 

Ward Leonard Electric Co., 115 MacQuesten Pkwy., 

Mt. Vernon, N. J. 

Westrex Corp., Ill 8th Ave., N. Y. 11, N. Y. 

1254—SLIDE PROJECTORS & STERE0PTIC0NS 

American Optical Co., 80 Heord St., Chelsea 50, Mass. 

Bausch & Lomb Optical Co., 720 St. Paul St., 


Best Devices Co., Inc., 10921 Briggs Rd., Cleveland. 

Bodde Projector Co., 11541 Bradley Ave., San Fernando, 

Calif. 



Genorco, Inc., 97-04 Sutphin Blvd., Jamaica 35, N. Y. 

Harwald Co., The, 1216 Chicago Ave., Evanston, 111. 

Kliegl Bros., 32] W. 50th, New York, N. Y. 

Minneapolis-Honeywell Reg. Co., Heiland Div., 5200 

E. Evans Ave., Denver 22, Colo. 

Strong Electric Corp., 11 City Pork Ave., Toledo 1. 

1255-SPROCKETS 


Nebr. 

Camera Equip. Co., Inc., 315 W. 43, N. Y. 36, N. Y. 

Century Projector Corp., 729 7th Ave., New York 

19, N. Y. 



LoVezzi Machine Works, 4635 W. Lake St., Chicago. 

Motiograph, Inc., 4441 W. Lake St., Chicogo 23, III. 

Neumade Products Corp., 250 W. 57th St., New York 

19, N. Y. 

Wenzel Projector Co., 2505-19 So. State, Chicago 16. 

1256-SPROCKET PULLER 



LaVezzi Machine Work, 4635 W. Loke St., Chicago. 

S.O.S. Cinema Supply Corp., 602 W. 52nd St. New 

York. 

Wenzel Projector Co., 2505-19 S. Stote, Chicago 16 

Wolk, Inc., Edw. H., 1241 S. Wabash Ave., Chicago 5. 

1 257-TELESC0PE, PROJECTOR-FOCUSING 



Farber Products Co., Inc., 226 Lofayette St., New 

York, 

Wenzel Projector Co., 2505-19 State St., Chicago. 

1258-TELEVISION, Cable Theatre Equipment 

Camera Equip. Co., Inc., 315 W. 43, N. Y. 36, N Y. 

General Precision Laboratories, Inc., 63 Bedford Rd., 

Pleasantville, N. Y. 

International Telemeter Corp., 1501 Broadway, New 

York City. 

Jerrold Electronics Corp., 23rd & Chestnut Sts., Philadelphia, 

Pa. 

Times Wire & Cable Co., Wallingford, Conn. 

1259-TELEVISI0N, THEATRE SYSTEMS 

Allen B. DuMont Laboratories, Inc., 2 Main Ave., 

Possaic, N. J. 


General Precision Laboratory, Inc., 63 Bedford Rd., 

Pleasantville, N. Y. 

RCA Service Co., Inc., Bldg. 203-3, Camden 8, N. J. 

Trad Television Corp., 1001 First Ave., Asbury Park, 

N. J. 

1260-TEST FILM, for TESTING 

PROJECTORS 

Action Systems, Inc., 1 Vonderbilt Ave., New York. 

Camera Equip. Co., 315 W. 43, N. Y. 36, N. Y. 



Wesley Trout, Box 575, Enid, Okla. 

1261 -TOOLS FOR PROJECTOR REPAIRING 


LoVezzi Machine Works, 4635 W. Lake St., Chicago. 




Wolk, Inc., Edw. H., 1241 So. Wabash Ave., Chicago 

5, III. 

1262-TUBES, RECTIFIERS 


Nebr. 


Continental Electric Co., 6 No. Michigan, Chicago. 


N. J. 


1263- VOLT AGE REGULATORS & 

TRANSFORMERS 


Nebr. 


General Electric Co., Schenectady, N. Y. 


N. J. 

Superior Electric Co., 83 Laurel St., Bristol, Conn. 

Wagner Electric Corp., 6400 Plymouth, St. Louis, 

Westrex Corp., Ill 8th Ave., NY. 1], N. Y. 

Mo. 

DOOR CLOSERS-See 601 

13. Safety Devices 

1301-EMERGENCY LIGHTING 

Bright Stor Industries, 600 Getty Ave., Clifton, N. J 

Carpenter Mfg. Co., 174 Master-Light Bldg., Somerville 

45, Mass. 

Darley & Co., 2810 Washington Blvd., Chicago 12, III 

Drive-In Theatre Mfg. Co., 505 W. 9th St., Konsas 

City 5, Mo. 

Electric Cord Co., 195 William St., New York 38, N Y 

Electric Storage Battery, 42 S. 15th St., Phila. 32, Pa 

Lightatarms, Inc., 95 Atlantic Ave., Brooklyn 1, N. Y. 

Minn. Fire Extinguisher Co., Inc., 2480 University, St. 

Paul 14, Minn. 

Notional Emergency Light Co., 214 Bessemer Blvd., 

Pittsburgh 22, Pa. 

D. W. Onan & Sons, Inc., University Ave., S. E. at 

25th, Minneapolis 14, Minn. 

Sireno Co., Inc., The, 214 William St., New York 38. 

Surrette Storage Battery Co., Inc., Jefferson Ave., 

Solem, Mass. 

Trippe Mfg. Co., The, 133 No. Jefferson St., Chicago 

6, III. 

U-C Lite Mfg. Co., 1050 W. Hubbard St., Chicago 22. 

1302— EXIT DEVICES-PANIC DOORS 

Bolch Glass Door Exit Release, 1725 Silver Loke 

Blvd., Los Angeles, Calif. 

Hoy, Daniel C, 8808 Wilshire Blvd., Beverly Hills, 

Calif. 

Minn. Fire Extinguisher Co., 2480 University, St. Paul 

14, Minn. 

Phillips Pottern & Mfg. Co., 5215 Tweedy Blvd., So. 

Gote, Colif. 

Sargent & Co., 45 Water St., New Haven, Conn. 

1303— FIRE EXTINGUISHER SYSTEMS 

American-LaFrance-Foomite Corp., 115 E. LaFrance 

St., Elmira, N. Y. 

Automatic Sprinkler Corp., Youngstown 1, Ohio. 

Badger Fire Extinguisher Co., Somerville, Moss. 

Buffalo Fire App. Corp., 221 Crane, Dayton 1, Ohio, 

Firex Corp., 516 So. Broodwoy, St. Louts 2, Mo. 

Fyr-Fyter Co., 221 Crane St., Dayton 1, Ohio. 

General Pacific Corp., 1501 E. Washington Blvd., Los 

Angeles 31, Colif.


Globe Sprinkler Co., 21st & Woshington, Phila., Po. 

International Fire Equip. Corp., Staten Island, N. Y. 

Walter Kidde & Co., Belleville 9, N. J. 

Minn. Fire Extinguisher Co., 2480 University Ave., 

St. Paul 14, Minn. 

Neumade Prod. Corp., 250 W. 57th St., N. Y., N. Y. 

Pyrene Mtg. Co., U. S. Highway 1, Newark 8, N. Y. 

Red Comet, Inc., Red Comet Bldg., Littleton, Colo. 

1304-FIREPROOF FABRICS 

Mahoram Fabric Corp., 130 W. 46th St., N. Y., N. Y. 

Manko Fabrics Co., 630 Ninth Ave., New York 36, 

N. Y. 


10, tenn. 

NevaBurn Prod. Co., 67 Sullivan St., New York, N. Y. 

New York Flameprooting Co., 115 Christopher St., 

New York City 14. 

Owens-Corning Fiberglas Corp., Toledo 1, Ohio. 

Pantasate Corp., of N. J., New York 22, N. Y. 

Thortel Fireproof Fabrics, 101 Park Ave., N. Y. 17. 

1305-FIREPROOFING COMPOUNDS 

Flamecheck Corp. of America, Cambridge, Mass. 

Flamort Chemical Co., 746 Natoma, San Francisco. 

Fyr-Fyter Co., 221 Crane St., Dayton 1, Ohio. 

Imperial Products Co., 1600 Fontain, Phila. 22, Po. 

NevaBurn Prod. Corp., 67 Sullivan St., N. Y., N. Y. 

New York Flameprooting Co., 115 Christopher, New 

York 4, N. Y. 

Signal Chemical Mfg. Co., 3110 E. 130, Cleveland 

20, Ohio. 

1306—FIRE 

RETARDANT PAINTS 

Albi Mfg. Co., 29 Bartholmew Ave., Hartford, Conn. 

Dupont de Nemours & Co., Inc., E. I. Wilmington 

98, Del. 

Flamort Chemical Co., 746 Notoma St., San Francisco 

3, Colif. 

F. R. P. Corp., Box 1206, Chicago, III. 

Fyr-Kote Co., 1823 Washington Ave., St. Louis, Mo. 

Monroe Co., Inc., 10703 Quebec Ave., Cleveland. 

New York Flameprooting Co., 115 Christopher, New 

York City. 


Louis 10, Mo. 

1307-SAFETY LADDERS & SCAFFOLDS 

Atlas Industrial Corp., 877 39th, Brooklyn 3, N. Y. 

Dayton Safety Ladder Co., 2337 Gilbert Ave., Cincinnati 

6, Ohio. 

Goshen Mfg. Co., 10th & Reynolds Sfs., Goshen, Ind. 



Newark Ladder & Bracket Co., Walnut & Central 

Aves., Clark T'nship, N. J. 

Potent Scaffolding Co., Inc., 38-21 12th St., Lona 

Island City 1, N. Y. 

14. Sanitation 

1401 -BLOWERS FOR DUST AND LITTER 

American Floor Surfacing Machine Co., 518 S. St. 

Clair St., Toledo 3, Ohio. 

Breuer Electric Mfg. Co., 5100 N. Ravenswood Ave., 

Chicago 40, 

Hild Floor 

III. 

Machine Co., 740 W. Washington Blvd., 

Chicago 6, 111. 

Huntington Labs., Inc., 900-970 E. Tipton St., Huntington, 

Ind. 

Ideal Industries, Inc., Park & Borden Aves, Sycamore, 

III. 

Mid East Soles Co., P.O. Box 62, Lockland, Ohio. 

Multi-Clean Products, Inc., 2277 Ford Pkwy., St. Paul 

16, Minn. 

Nationol Super Service Co., 1946 N. 13th St., 

Toledo 2, Ohio. 

Pullman Vacuum Cleaner Corp., 25 Buick St., Boston. 

Spencer Turbine Co., The, 486 New Park., Hartford 

6, Conn. 

1402-CARPET SHAMPOO MACHINES 

American Floor Surfacing Co., 518 So. St. Clair St. 




Hild Floor Machine Co., 740 Washington Blvd., Chicago, 

III. 

Kent Co., Inc., The, 884 Canal St., Rome, N. Y. 

Multi-Clean Products, Inc., 2277 Ford Parkway, St. 


National Super Service Co., The, 1946 N. 13th St., 


Reliance Chemical Co., The, 2432 Lakeside Ave., 


1403-CLEANERS, ASPHALT TILE 


Pa. 

Brulin & Co., Inc., 2939-45 Columbia Ave., Indianapolis 

7, Ind. 

Monroe Co., 10703 Quebec Ave., Cleveland. 


16, Minn. 

Reliance Chemical Co., The, 2432 Lokeside Ave., 

Cleveland J 4, Ohio. 

1404-CLEANSING COMPOUNDS 

Brulin & Co., 2939 Columbia Ave., Indianapolis 7, Ind. 

Continental Car-Na-Var Corp., Brazil, Ind. 

Holcomb Mfg. Co., Inc., J. I., 1601 Barth Ave., Indianapolis, 

Ind. 

Huntington Laboratories, Inc., 900-970 E. Tipton, 

Huntington, Ind. 

Imperial Products Co., 1600 Fontain, Phila. 21, Pa. 

Kinner Products Co., 13325 E. Broad St., Pataskala, O 

Multi-Cleon Products, Inc., 2277 Ford Pkwy., St. Paul 

1, Minn. 

Mystic Foam Corp., 2003-7 St. Cloir Ave., Cleveland 

Ohio. 

Parlee Co., Inc., 829 Fort Wayne Ave., Ind'pls 2, Ind. 

Robertson Prod. Co., Theo. B., 700-704 W. Divisior 

St., Chicago 10, III. 

Rosco Laboratories, 367 Hudson, Brooklyn 1, N. Y. 

Signal Chemical Mfg. Co., 2648-50 Woodhill, Cleveland 

4, Ohio. 

West Disinfecting Co., 42-16 West St., Long Island 

City 1, N. Y. 

Wyandotte Chemicals Corp., J. B. Ford Div., 1609 

Biddle, Wyandotte, Mich. 

1405-CLEANERS, DRAIN, TOILET & URINAL 

Abbey Chemical Co., 210 E. Ohio St., Chicogo II, III. 

Antle 8, Co., Inc., 125 Piedmont N. E., Atlanta, Ga. 


Chemical Solvent Co., P. O. Box 487, Birmingham, 

Ala. 

Halcomb Mfg. Co., Inc., J. I., 1601 Borth Ave., 




Imperial Prod. Co., 1600 Fontain, Phila. 21, Pa. 



Sani-Brite Prod. Co., P. O. Box 11, Battle Creek, Mich. 

West Disinfecting Co., 42-16 West St., L. I. City, N. Y. 

Wyandotte Chemicals Corp., J. B. Ford Div., Wyandotte, 

Mich. 

1406- CLEANERS, FABRIC 

Multi-Clean Products, Inc., 2277 Ford Pkwy, St. Paul 

16, Minn. 

Mystic Foam Corp., 2003-7 St. Clair Ave., Cleveland. 



1407-CLEANERS, FLOOR 

American Floor Surfacing Machine Co., 518 So. St. 

Clair St., Toledo, Ohio. 

Armstrong Cork Co., W. Liberty St., Lancaster, Penna. 




Continental Car-Na-Var, Brazil, Ind. 

The Flintkote Co., Tile-Tex Div., 1232 McKinley Ave., 

Chicago Heights, III. 

Holcomb Mfg. Co., Inc., J. I., 1601 Barth Ave., 


Hollingshead Corp., 848 Cooper St., Camden 2, N. J. 

Huntington Labs., Inc., 970 E. Tipton St., Huntington, 

Ind. 

Imperial Prod. Inc., 1600 Fontain, Phila. 21, Pa. 

Multi-Clean Products, Inc., 2277 Ford Pkwy, St. Paul. 



Signal Chemical Mfg. Co., 2648-50 Woodhill, Cleveland, 

Ohio. 

United Laboratories, Inc., 16801 Euclid, Cleveland, 

Ohio. 

Universal Chemical Co., 1630 E. 25th, Cleveland, 

West Disinfecting Co., L. I. City 1, N. Y. 

O. 



1408-CLEANERS, GLASS 

AND CHROME 

Kinner Products Co., 13325 East Broad St., Pataskala, 

Ohio. 

1409-CLEANERS, RUGS 


Pa. 

Columbus Dixon, Inc., 333 E. 23rd St., N. Y. 10, N. Y. 

Duo^Dellay Products Co., 4201 Pulaski Hwy., 

Baltimore. 

Glamorene, Inc., 270 Park Ave., N. Y. 17, N. Y. 

Huntington Labs., Inc., 900-970 E. Tipton, Huntington, 

Ind. 

Imperial Prod. Co., 1600 Fontain, Phila. 21, Pa. 

Magicleaner Co., 55 Jones St., Newark 3, N. J. 


16, Minn. 

Mystic Foam Corp., 2003 St. Clair, Cleveland, Ohio. 



Universal Chemical Co., 1630 E. 25th, Cleveland, O. 

Wyandotte Chemicals Corp., J. B. Ford Div., Wyandotte, 

Mich. 

CLEANERS, VACUUM-See 1418 

1410-DEODORANTS AND DISINFECTANTS 


Fogging & Dusting Service, Inc., 131 Alexander Ave., 

Upper Montclair, N. J. 

Huntington Laboratories, Inc., 900-970 E. Tip-ton, 


Imperial Prod., Inc., 1600 Fontain, Phila. 21, Pa. 

Kinner Products Co., 13325 E. Broad St., Pataskala, 

Ohio. 

Multi-Clean Products, Inc., 2277 Ford Parkway, St. 


Pic Corporation, 837 Broadway, Newark, N. J. 



Rosco Laboratories, 367 Hudson, Brooklyn 1, N. Y. 

Smith Co., D. B., 414 Main St., Utica, N. Y. 


West Disinfecting Co., 42-16 West St., L.I.C. 1, N. Y. 



1411-FL00R SCRUBBERS, POLISHES, ETC. 

American Floor Surfacing Mach. Co., 518 St. Clair, 





Hild Floor Machine Co., 740 W. Washington, Chicogo, 

III. 

Holcomb Mfg. Co., Inc., J. I., 1601 Barth Ave., lndianopolis, 

Ind. 

Huntington Laboratories, Inc., 900-970 E. Tipton St., 



Lawler Co., 125 N. Aberdeen St., Chicago, III. 


16, Minn. 

National Super Service Co., 1946 No. 13th St., Toledo. 

Pullman Vacuum Cleaner Corp., 25 Buick St., Boston 

15, Mass. 



FOGGING EQUIPMENT-See 2118 

1 41 2-GERMICIDAL LAMPS 

Acme Products Corp., 212 S. 3rd St., St. Joseph, Mo. 

General Electric Co., Lamp Div., 1 River Rd., Schenectady 

5, N. Y. 

Sperti Faraday, Inc., Cincinnati 12, Ohio. 

Sylvania Electric, Inc., 500 5th Ave., N. Y., N. Y. 

Ultra-Violet Prod., Inc., 5114 Walnut Grove Ave., 

San Gabriel, Calif. 


1413—INSECTICIDES AND GERMICIDES 

Brulin & Co., 2939 Columbia Ave., Indianapolis 7, 

Ind. 

Dow Chemical Co., Midland, Mich. 

DuPont de Nemours & Co., Inc., E. I., Wilmington 

98, Del. 

Fogging & Dusting Service, Inc., 131 Alexander Ave., 


Gardener Manufacturing Co., 3655 Barstow St., Horicon, 

Wis. 

Holcomb Mfg. Co., Inc., J. I., 1601 Barth Ave., Indianapolis, 

Ind. 



Imperial Prod., Inc., 1600 Fontain, Phila. 21, Pa. 

Pic Corp., 837 Broad St., Newark, N. J. 

Reliance Chemical Co., 2432 Lakeside Ave., Cleveland 

14, Ohio. 

Signal Chemical Mfg. Co., 3110 E. 130th St., Cleveland 

20, Ohio. 


West Disinfecting Co., 42-16 West St., Long Island 

City, N. Y. 

1414-MOP WAGONS and WRINGERS 

Huntington Labs., Inc., 900 E. Tipton St., Huntington, 

Ind. 

Market Forge Co., Garvey St., Everett 49, Mass. 

1415-ODOR ABSORBERS 

Airkem, Inc., 241 E. 44th St., New York 17, N. Y. 

American Dryer Dist. Corp., 1324 Locust, Phila. 7, Pa. 

Brulin & Co., Inc., 2939-45 Columbia Ave., Indianapolis 

7, Ind. 

Imperial Products Co., 1600 Fontain St., Phila. 21, Po. 

Kinner Products, 13325 E. Broad St., Pataskala, Ohio. 

Research Products Corp., 1 CI 5 E. Washington Ave., 

Madison 10, Wis. 


West Disinfecting Co., 42-16 West St., L. I. C. 1, N. Y. 

1416-S0AP DISPENSERS 

American Dispenser Co., Inc., 215 4th St., N. Y., N. Y. 

Antiseptol Co., 5524 N. W. Highway, Chicago, III. 

Bobrick Mfg. Corp., 1839 Blake, Los Angeles, Calif. 

Bram Chemical Co., 820 65th Ave., Phila. 26, Pa. 

Holcomb Mfg. Co., Inc., J. I., 1601 Barth Ave., 


Huntington Laboratories. Inc., 900-970 E. Tipton, 



West Disinfecting Co., 42-16 West St., L. I. 1, N. Y. 

1417—TOILET PLUNGERS 


Stevens-Burt Co., The, New Brunswick, N. J. 

URINAL CLEANERS & DEORDORANTS-See 

1405 & 1410 

141 8-VACUUM CLEANERS 

Activeaire Devices, Inc., 1537 Bergen St., Brooklyn 

13, N. Y. 

Breuer Electric Co., 5102 N. Ravenswood Ave., Chicago 

40, 

Hild Floor 

III. 

Machine Co., 740 W. Washington Blvd., 

Chicago, III. 

Ideal Industries, Inc., Park & Borden Aves., Sycamore, 

111. 


Multi-Clean Prod., Inc., 2277 Ford Pkwy., St. Paul. 

National Super Service Co., Inc.. 1946 N. 13th St., 


Pullman Vacuum Cleaner Corp., 25 Buick St., Boston 

19, Mass. 

Spencer Turbine Co., 486 New Park Ave., Hartford 

6. Conn. 

United Floor Machine Co., 7715 S. Chicago Ave., 


15. Seating 

1501-AUDITORIUM CHAIRS 

American Desk Mfg. Co., P.O. Box 416, Temple, Tex. 

American Seating Co., 901 Broadway N. W., Grand 

Rapids 2, Mich. 

Griggs Equipment Co., 804 E. 4th, Belton, Tex. 

Heywood-Wakefield Co., Menominee, Mich. 

Ideal Seating Co., 521 Ann St., N. W., Grand Rapids 

2, Mich. 

International Seat Corp., W. Pearl St., Union City, Ind. 

Irwin Seating Co., 1480 Buchanan Ave., S. W., Grand 

Ropids 2, Mich. 


10, Tenn. 


Peabody Seating Co., Inc., The, North Manchester, 

Ind. 

Southern Desk Co., P. O. Drawer 490, Hickory, N. C.

When writing monufocturers or their distributors please mention The Modern Theatre "Buyers' Directory." 

1502-CHAIR FASTENING CEMENT and 1602- AMPLIFIER TUBES 

CHAIR PATCHING CEMENT 



Eaker Theatre Seat Service, 317 N.E. 36th, Oklahoma Generol Electric Co., Schenectady, N. Y. 

City 11, Okla. 


Fensin Seofing Co., 1143 5. Wabash, Chicago, ML 


Mossey Seating Co., 160 Hermitage Ave., Nashville Mognasync Mfg. Co., Ltd., 5517 Satsumo Ave., No. 

10, Tenn. 

Hollywood, Calif. 

Rusco Co., W. J., 483 Kenmore Blvd., Akron 1, Ohio. Motiograph, Inc., 4431 W. Lake St., Chicago 24, III. 


DRIVE IN CHAIRS-ALL WEATHER, See 

16, III. 


2103 and 2108 

AUDITORIUM SPEAKERS-See 1609 

1503-SEAT COVERS, SLIP-ON 

American Desk Mfg. Co., P.O. Box 416, Temple, Tex. 1603-DC EXCITER SUPPLY 

Eaker Theatre Seat Service, 317 N.E. 36th, Oklahoma Altec Lansing Corp., 161 Sixth Ave., New York 13. 


Ballantyne Co., 1712 Jackson, Omoho 2, Neb. 

Hayes Seating Service, Jack, 1 Monica PI., Boldwinsville, 

N. Y. 

General Electric Co., Schenectady, N. Y. 


Heywood-Wakefield Co., Menominee, Mich. 


Ideal Seating Co., 519 Ann St., N. W., Grand Rapids Bloomfield, N. J. 

2. Mich. 


Irwin Seoting Co., 1480 Buchonan Ave., S. W., Grand 



N. J. 

Manko Fabrics Co., Inc., 630 9th Ave., N. Y. 36, N. Y. Westrex Corp., Ill Eighth Ave., New York 11, N. Y. 

Mossey Seating Co., 160 Hermitage Ave., Nashville 

10, Tenn. 

1604-INTERCOMMUNICATING SYSTEMS 

Bell 

1504-SEAT CUSHIONS 

Sound Systems, Inc., 555 Morion Rd., Columbus 7, 

Ohio. 

American Desk Mfg. Co., P.O. Box 416, Temple, Tex. 

Connecticut Telephone and Electric Corp., 199 Brittania 

St., Meriden, Conn. 

Dunlop Tire & Rubber Corp., Sheridan Dr., Buffalo 

7, N. Y. 

Dictograph Products, Inc., 580 Fifth Ave., N. Y. C. 

B. F. Goodrich Co., 500 S. Main St., Akron 18, Ohio. 

Kellogg Switchboard Co., 79 W. Monroe, Chicago, III. 

Goodyear Tire & Rubber Co., Airfoam Sales Div., 1144 


E. Market St., Akron 17, Ohio. 

Operadio Mfg. Co., St. Charles, III. 

Griggs Equipment Co., 209 Beale St., Belton, Tex. 

Vido-Sound Corp., 730 5th Ave., New York 19, N. Y. 

Hayes Seoting Service, Jack, 1 Monica PI., Baldwinsville, 

N. Y. 

Westrex Corp., Ill Eighth Ave., New York 11, N. Y. 

Hewitt-Robins, Inc., 666 Glenbrook Rd., Stamford, 

1605-LAMPS, EXCITER 

Conn. 

Heywood-Wakefield Co., 3010 10th St., Menominee, 


Mich. 

Nebr. 

Ideal Seating Co., 521 Ann St., N. W., Grand 

Century Projector Corp., 729 

Rapids 

7th Ave., N. Y. 19, N. Y. 

2, Mich. 

Generol Electric Co., Lamp Dept., Nela Park, Cleveland 

Irwin Seating Co., 1480 Buchanan Ave., 

12, 

S. W., 

Ohio. 

Grand 


Motiograph, Inc., 4431 W. Lake St., Chicago, III. 

Massey Seating Co., 160 Hermitage 

Radiant Lamp Corp., 300 Jelliff Ave., Newark Ave., 

8, 

Nashville 

N. J. 

10, 

Tenn. 

Westinghouse Lamp Div., MacArthur Ave., Bloomfield, 

N. J. 

U. S. Rubber Co, 1230 Ave. of the Americas, New 


1606-MICROPHONES 

1505-SEAT REPAIR & MAINTENANCE 

Altec Lansing Corp., 161 Sixth Ave., New York, N. Y. 

American Desk Mfg. Co., P. O. Box 416, Temple, 

American Michrophone Co., 370 S. Fair Oaks, Pasadeno 

1 , Calif. 

Tex. 

Century Seating Co., 346 W. 44th St., N. Y., N. Y. 

Eaker Theatre Seot 

Hallen Corp., 

Service, 317 N.E. 36th, Oklahoma 

3503 W. Olive St., Burbank, Calif. 

Kellogg 


Switchboard 8. Supply Co., 6650 S. Cicero 

Eastern 

Ave., 

Seating Co., 138-13 

Chicago 

Springfield 

38, ill. 

Blvd., Springfield 

Gardens, Long Mognasync Mfg. 

Island City, 

Co., Ltd., 

N. 

5517 Satsuma Ave., 

Y. 

North 

Fensin Seating 


Co., 1143 S. Wabash Ave., Chicago. 

Jack Hayes Seating Service, 1 Mnnica 

Permoflux Corp., 4900 W. Grand Ave., 

PI., Baldwinsville, 

N. Y. 


RCA Theatre Equip. Sales, Front & Cooper, 15-1, 

Manko Fabrics Co., 630 Ninth Ave., New 

Camden, 

York 

N. J. 

36, 

N, Y. 

Stephens Mfg. Corp., 8538 Warner Dr., Culvor City, 

Mossey Seating Calif. 

Co., 160 Hermitage Ave., Nashville 

10, Tenn. 


Ala. 


1607-PHOTOELECTRIC CELLS 

Toledo Theotre Supply Co., 3916 Secor Rd., Toledo. Continental Electric Co., 6 N. Michigan, Chicago 2, III. 

General Electric Co., Apparatus Sales Div., 1 River Rd., 

1506-UPHOLSTERY MATERIALS 

Schenectady, N. Y. 

American Desk Mfg. Co., P.O. Box 416, Temple, 

Motiograph, Inc., 

Tex. 

4431 W. Lake, Chicago 24, III. 

Blumenthal & Co., One Park Ave., N. Weber Machine 

Y. 

Corp., 

16, N. 

Rochester 6, 

Y. 

N. Y. 

Bolta Products, Inc., 70 Garden Wenzel Projector 

St., Lawrence, 

Co., 

Mass. 

2505-19 S. State, Chicago, III. 

E. I. Dupont de Nemours & 

Westinghouse Lamp Div., 

Co., MacArthur 

inc., Fabrics 

Ave., Bloomfield, 

Div., 

350 Fifth Ave., New York 1, N. Y. 

N. J. 

Duracote Corp., 350 N. Diamond, Ravenna 3, Ohio. 

Firestone Tire 8. Rubber Co., 1200 Firestone Parkway, 1603-PRE- AMPLIFIER WALL CABINET 

Akron, Ohio. 

Ballantyne Co., The, 1712 Jackson Ave., Omaha 2. 

Goodall Fabrics, Inc., 525 Madison Ave., N. Y. 22, NY. Century Projector Corp., 729 7th Ave., New York 19. 

Goodrich Co., The, B. F., Sponge Prods. Div., Shelton, International Projector Corp., 55 La France Ave., 

Conn. 


Goodyear Tire & Rubber Co., The, 1144 E. Market Motiograph, Inc., 4441 W. Lake St., Chicago 24, III. 

St., Akron 16, Ohio. 

Radio Corp. of America, Front & Cooper Sts., Comden, 

N. J. 

Ideal Seating Co., 519 Ann St., N.W., Grand Rapids 

2, Mich. 


Mohorom Fabric Co., 130 W. 46th St., New York 

N. Y. 

1609— PUBLIC ADDRESS SYSTEMS 

Manko Fabrics Co., 630 9th Ave., New York, N. Y. Altec Lansing Corp., 161 Sixth Ave., New York 13. 

Masland Duraleather Co., Amber & Willard Sts., Bell Sound Systems, Inc., 555 Marion Rd., Columbus 


7, Ohio. 

NevoBurn Prod. Co., 67 Sullivan St., N. Y., N. Y. International Projector Corp., 55 La France Ave., 

Pantasote Corp. of N. J., 444 Madison Ave., New Bloomfield, N. J. 


Mognasync Mfg. Co., Ltd., 5517 Satsuma Ave., North 

Texileather Corp., 607 Madison Ave., Toledo 3, Ohio. Hollywood, Calif. 

U. S. Rubber Co., 1230 Ave. of Americas, New York. Paromel Electronics Corp., 3956 W. Belmont, Chicago 

18, III. 

Stephens Mfg. Corp., 8538 Warner Dr., Culver City, 

Calif. 

16. Sound Equipment 

Vido-Sound Corp., 730 5th Ave., New York 19, N. Y. 

RECTIFIERS-See 1241, 1242, 1243, 1244, 

1601 -AMPLIFIERS 

1245 

Altec Lansing Corp., 161 Sixth Ave., New York 13 

N. Y. 

1610-SOUND EQUIPMENT, COMPLETE 


Altec Lansing Corp., 9356 Santa Monica Blvd., Beverly 

Hills, Calif. 

Century Projector Corp., 729 7th Ave., New York 19 

EPRAD, 1206 Cherry, Toledo 7, Ohio. 

Ampex Electric Corp., Redwood City, Calif. 

Foirchild Recording Equip. Co., 154th St. and 7th Ave., Bollantyne Co., The, 1712 Jackson, Omaho 2, Neb. 

Whitestone 57, N. Y. 


International Projector Corp., 55 La France Ave Foirchild Recording Equipment Co., Whitestone, N. Y. 


Hallen Corp., 3503 W. Olive Ave., Burbank, Calif. 

Mognasync Mfg. Co., Ltd., 5517 Satsuma Ave., N. International Projector Corp., 55 La France Ave., 



Motiograph, Inc., 4431 W. Lake St., Chicago 24 III Mognosync Mfg. Co., Ltd., 5517 Satsuma Ave., North 

National Theatre Supply, 92 Gold St., N. Y. 38, N. Y Hollywood, Calif. 

Poromel Electronics Corp., 3956 West Belmont Ave Motiogroph, Inc., 4431 W. Loke, Chicago 24, 111. 



Radio Corp. of America, Theatre Equip., Soles Btdg. Chicago 18, 111. 

15-1 Front & Coooer Sts., Camden, N. J. 

Pictoriol Co., 2910 Brood St., New Castle, Ind. 

Stelma, Inc., 389 Ludlow St., Stamford, Conn 

RCA Theatre Equip. Sales, Front 8. Cooper, 15-1, 

Wenzel Projector Co., 2505-19 So. State St., Chicago Camden, N. J. 

16, III. 

Stelmo, Inc., 389 Ludlow St., Stamford, Conn. 

Westrex Corp., Ill 8th Ave., N. Y. 11, N. Y. Vido-Sound Corp., 730 5th Ave., New York 19, N. Y. 


16, III. 


1611 -SOUND SERVICE CONTRACT 

Altec Service Corp., 161 6th Ave., N. Y. 13, N. Y. 


Notionol Theatre Supply, 92 Gold St., New York 38. 

RCA Service Co., Bldg., 203-3 Camden 8, N. J. 

Westrex Corp., Ill 8th Ave., New YorK II, N. Y. 

1612-S0UND TESTING EQUIPMENT 

Action Systems Co., 1 Vonde-rDilt Ave., N. Y. 

Heath Co., Benton Harbor, Mich. 

RCA Test Equipment Dept., Comden, N. Y. 

Tripletf Instrument Co., Bluffton, Ohio. 


SPEAKER SYSTEMS-See 1609, 1610 

1613-STAGE SPEAKERS 

Altec Lansing Corp., 161 Sixth Ave., New York. 



Koropp Co., Glenn E., 

mento 25, Calif. 

3600 Son Ysidro Way, Sacra- 

Western Electronics Co. (Repairs), 3311 Houston Ave., 

Houston. 

Westrex Corp., Ill 8th Ave.. New York 11, N. Y. 

1614-STERE0PH0NIC SOUND ADAPTER 

SYSTEMS 



International Projector Corp., 55 La France, Bloomfield, 

N. J. 

Magnasync Mfg. Co., 5546 Satsuma Ave., No. Hollywood, 

Calif. 

Motiogroph, Inc., 4441 W. Lake St., Chicago 24, III. 

RCA Theotre Equip., Front & Cooper Sts., Camden, 

N. J. 

Rank Precision Indst., Ltd., 37-41 Mortimer St., 

London W. 1 , England. 


17. Stage Equipment 

1701 -CONTROL STANDS 

Associated Lighting Service, P. O. Box 1033, Redwood 

City, Calif. 


J. R. Clancy, Inc., 1010 W. Belden, Syracuse, N. Y. 


Ala. 

1702-CURTAIN CONTROL and TRACKS 



Mitchell Industries, Inc., Hubert, 100 Short St., Hart 

selle, Ala. 

N. Y. Flameproofing Co., 115 Christopher St., New 


Novelty Scenic Studios, 432 E. 92 St., New York, N. Y. 


W. 1, England. 

Vallen, Inc., 225 Bluff St., Akron 4, Ohio. 

Weaver Mfg. Co., 1353 E. Firestone Blvd., Los Angeles. 

1703-CURTAINS 


Dozian's, Inc., 142 W. 44th St., New York. 

R. L. Grosh & Sons, 4118 Sunset, Hollywood, Calif. 

Knoxville Scenic Studios, 609 Phillips Ave., Knoxville, 

Tenn. 

Manko Fabrics Co., Inc., 630 9th Ave., New York 

Metropolitan Scenic Studios, 1611 Davenport, Omaha. 


Ala. 

Novelty Scenic Studios. Ire, 4j2 E. 91st St., New 


Precision Indst., Ltd , 

37-41 Mortimer St., 

London W. 1, England. 

Rank 

Thortel Fireproof Fabrics, 11 I Park Ave., N. Y. C. 

1704-M ASKING EQUIP.' ENT 

Automatic Devices Co., 2121 S. 12th St., Allentown, 

Pa. 


Ala. 





Vallen, Inc., 225 Bluff St., Akron 4, Ohio. 


1705-SCREEN BRUSHES 

National Super Service Co., Inc., 1941 N. 12th, 


Raytone Screen Corp., 67 Seobring St., Brooklyn, 

N. Y. 

Tecbnikote Corp., 63 Seabring St., Brooklyn 31, N. Y. 

Vocalite Screen Corp., 19 Debevoise Ave., Roosevelt, 

N. Y. 

1706-SCREEN COATINGS 



National Theatre Screen Refinishing Co., 129 Jenner 

St,. Buffalo 11, N. Y. 


Louis 10, Mo. 

Technikote Corp., 63 Seabring St., Brooklyn 31, N. Y, 

1707-SCREENS, INDOOR THEATRES 


Bodde Screen Co., 11541 Bradley, San Fernando, 

Calif.

10 FREE self-mailer coupon preceding this section is provided to bring you full information on any advertised product. 

J. R. Clancy, Inc., 1010 W. Belden Ave., Syracuse 4, 

N. Y. 

Hurley Screen Co., Inc., 96-17 Northern Blvd., Corona 

68, N. Y. 

National Theatre Supply, 92 Gold St., N. Y. 38, N. v. 

Radiant Mfg. Co., P.O. Box 5640, Chicago, III. 

Radio Corp. of America Theatre Equip., Sales Bldg., 

15-1 Front & Cooper Sts., Camden 3, N. J. 



Raven Screen Corp., 124 E. 124th St., New York. 


Stewart-Trans-Lux Corp., I I I 1 W Sepulveda Blvd., 

Torrance, Calif. 

Selby Industries, Inc., 1350 Ghent Hills Rd., Akron, 

Ohio. 

Technikote Corp., 63 Seabnng St., Brooklyn 31, N. Y. 

Vocolite Screen Corp., 19 Debevoise Ave., Roosevelt, 

N. Y. 

Walker-American Corp., 2665 Delmar Blvd., St. Louis. 

Williams Screen Co., 1674 Summit Lake Blvd., Akron 

7, Ohio. 

1707a-SCREEN FRAMES, variable 

and fixed 

curvature 

Selby Industries, Inc., 1350 Ghent Rd., Akron, Ohio. 


City, Mo. 

SCREENS-DRIVEINS-See 2146 

1708-STAGE HARDWARE and RIGGING 

Automatic Devices Co., 2121 S. 12th, Allenrown, Pa. 

J. R. Clancy, 1020 W. Belden, Syracuse, N. Y. 

Metropolitan Scenic Studios, Inc., 161 1 Davenport St., 

Omaha 2, Neb. 

Hubert Mitchell Industries, 100 Short St., Hartselle, 

Ala. 

Novelty Scenic Studios, Inc., 432 E. 91st, New 


Weiss Sons, & Inc., 445 W. 45th St., New York. 

1709-STAGE SCENERY 

J. R. Cloncy, 1020 W. Belden, Syracuse, N. Y. 

Knoxville Scenic Studios, P. O. Box 1029, Knoxville 

4, Tenn. 


Ala. 

Novelty Scenic Studios, Inc., 432 E. 91st St., N. Y. C. 

18. Ticket Office 

1801-ADMISSION CHECKER 

Bollaotyne Co., The, 1712 Jackson St., Omaha 2, 

Nebr. 

Theatre Control Corp., 711 W. Confield, Detroit, Mich. 

Ticket Register Industries, 1223-27 So. Wabash, Chicago 

5. 

1802-ADMISSION PRICE SIGNS 

Associated Ticket & Register Corp., 354 W. 44th, New 


Dura Engraving Co., 133 W. 20th St., N. Y. 11, N. Y. 


York 19, New York. 

Ticket Regisier Industries, 1223-27 So. Wabash, Chicago 

5. 

1803-CASH CONTROL SYSTEMS 

American Electronics Div., Taller & Cooper, Inc., 75 

Front St., Brooklyn 1, N. Y. 

Globe Ticket Co., 112 No. 12th St., Philadelphia 7, 

Pa. 

National Ticket Co., 1564 Broadway, New York, N. Y. 

1804-CASH DRAWERS 



Indiana Cash Drawer Co., P. O. Box 236, Shelbyville, 

Ind. 

1805-CHANGE-MAKING MACHINES 

Abbott Coin Counter Co., 143rd St. & Wales Ave., 


Associated Ticket & Register Corp., 354 W. 44th, 

N. Y. 18, N. Y. 

Brandt Automatic Cashier Co., 515-517 1st St., Watertown, 

Wis. 

Coinometer Corp., 1223 S. Wabash, Chicago, III. 


Pa. 

Johnson Fare Box Co., 4619 Rovenswood Ave., Chicago 

40, III. 

Klopp Engineering Co., Inc., 35551 Schoolcraft Rd., 

Livonia, Mich. 

Metol Products Engineering, Inc., 4000 Long Beach 

Ave., Los Angeles 58, Calif. 

Ticket Register Ind., 1223-27 S. Wabash, Chicago 

5, III. 

1806— COIN SORTERS & COUNTERS 

Abbott Coin Counters Co., 143rd St. and Woles Ave., 




Brandt Automatic Cashier Co., 515-517 1st St., 

Watertown, Wis. 

Coinometer Corp., 1223-27 S. Wabash, Chicago 5, III. 


Pa. 

Johnson Fare Box Co., 4619 N. Ravenswood, Chicago 

40, III. 

Klopp Engineering, Inc., 35551 Schoolcraft Rd., Livonia, 

M'ich. 

Ticket Register Ind., 1223-7 So. Wabash, Chicago 5. 

1807-TICKETS 

Ansell-Simplex Ticket Co., Inc., 2834 W. Chicago 


New 



Globe Ticket Co., 112 N. 12th St., Philadelphia, Pa. 

Int'l Ticket Co., 506 Grafton Ave., Newark, N. J. 

Kansas City Ticket Co., 109 W. 18th St., Kansas 

City, Mo. 

National Ticket Co., 1564 Broadway, N. Y. 36, N. Y. 

Southwest Globe Ticket Co., 8800 Ambassador Row, 

Dallas, Tex. 

Ticket Register Ind., 1223 So. Wabash, Chicago, Ml. 

Toledo Ticket Co., 3966 Catawba St., Toledo 12, Ohio. 

1808-TICKET CHOPPERS & BOXES 

Associated Ticket & Register Corp., 354 W. 44th, New 



Nebr. 

Cinesnax Corp., 988 Market St., San Francisco, Colif. 

Coinometer Corp., 1223-27 S. Wabash Ave., Chicago. 

CTC Mfg. Corp., 11936 Valerio St., No. Hollywood, 

Calif. 

General Register Corp., 43-01 22nd St., Long Island 

City 1, N. Y. 


Pa. 

Goldberg Bros., 3500 Walnut, Denver, Colo. 

Notionol Ticket Co., 1564 Broadway, N. Y. 36, N. Y. 


Perey Turnstile Co., 101 Park Ave., New York 17, 

N. Y. 

Theatre Control Corp., 71 1 W. Canfield, Detroit, Mich. 

1809-TICKET ISSUING MACHINES 

American Electronics Div., TaMer & Cooper, Inc., 75 


Associated Ticket & Register Corp., 354 W. 44th St., 



Nebr. 

Coinometer Corp., 1223-7 So. Wabash Ave., Chicago. 


City, N. Y. 

Globe Ticket Co., 112 No. 12th St., Phila. 7, Pa. 


Ticketmaster, Inc., 1223 S. Wabash, Chicago 3, III. 

1810—TICKET REGISTERS 

New 



Coinometer Corp., 1223-7 So. Wabash Ave., Chicago. 


City 1, N. Y. 

Globe Ticket Co., 112 N. 12th St., Phila. 7, Pa. 


Theatre Control Corp., 319 Orleans, Detroit, Mich. 

Ticketmaster, Inc., 1223 S. Wabash, Chicago, 111 

1811 -TURNSTILES 

Globe Ticket Co., 112 N. 12th St., Phila. 7, Pa. 

Perey Turnstile Co., 101 Park Ave., N. Y. 17, N. Y. 

Ticket Register Ind., 1223-27 So. Wabash Ave.. Chicago 

5, III. 

19. Vending Machines 

1901-CANDY VENDER 

Coan Mfg. Co., 2070 Helena St., Madison, Wis. 

Arthur H. DuGrenier, Inc., 250 W. 57th St., New 


Mars, Inc., 2019 No. Oak Park Ave., Chicago 35, III. 

National Vendors, Inc., 5055 Natural Bridge Rd., 


Northwestern Corp., The, Morris, III. 

Rowe Mfg. Co., 31 E. 17th St., N. Y. 3, N. Y. 

Shipman Mfg. Co., 1326 S. Lorena St., Los Angeles. 

Stoner Mfg. Co., 328 Gale St., Aurora, III. 

1902-CIGARET VENDER 

APCO, Inc., 1740 Broadway, N. Y. 19, N. Y. 

Automatic Products Co., 1740 Broadway, New York 

19, N. Y. 


Continental Vending Machine Corp., 956 Brush Hollow 

Rd., Westbury 21, N. Y. 

Eastern Electric, Inc., New Bedford, Mass. 

A. H. DuGrenier. Inc., 250 W. 57th St., New York 19. 

Keeney & Co., Inc., J. H., 2600 W. 50th St., Chicagu. 

Mercury Vendors, Inc., 5209 Euclid Ave., Cleveland. 

National Vendors, 5055 Natural Bridge, St. Louis, Mo 

Rowe Mfg. Co., 31 E. 17th St., N. Y. 3, N. y. 

Stoner Mfg. Corp., 328 Gale, Aurora, III. 

1903-COFFEE VENDER 


Cole Prod. Corp., 560 W. Lake St., Chicago 6, 111. 

Continental Vending Machine Corp., 956 Brush Hollow 

Rd., Westbury, N. Y. 

IVI Products Corp., Hammond, Ind. 

J. H. Keeney & Co., Inc., 2600 W. 50th St., Chicago. 

Bert Mills Corp., Box 379, St. Charles, III. 

Rowe Mfg. Co., Inc., 31 E. 17th St., New York 3, N. Y. 

Rudd-Melikian, Inc., 1947 N. Howard, Phila., Pa. 

1904-COIN CHANGERS, AUTOMATIC 



Pa. 

Grant Money-Meters Co., 17 Warren St., Providence, 

R. I. 

Klopp Engineering, Inc., 35551 Schoolcraft Rd., 

Livonia, Mich. 

Mills Industries, Inc., Chicago 30, III. 

A. G. Sebring Corp., 2300 W. Armitage, Chicago, III. 

Ticket Register Ind., 1223-27 So. Wabash, Chicago, III. 

Vendo Co., 7400 E. 12th St., Kansas City 26, Mo. 

1904a-C0L0GNE SPRAY DISPENSER 

Col ma, Inc., 70 Piedmont St., Worcester, Mass. 

1905-DRINK VENDERS 

APCO, 1740 Broadway, New York 19. 

Atlas Tool & Mfg. Co., 5147 Natural Bridge, St. Louis. 

Bally Vending Corp., 2854 George St., Chicago. 

Coan Mfg. Co., 2070-2084 Helena, Madison, Wis. 

Cole Products Co., 560 W. Lake St., Chicago. 

Connolly, Inc., J. J., 457 W. 40th., N. Y. 

Continental Vending Machine Co., 956 Brush Hollow 

Rd., Westbury, L. I., N. Y. 

Dr. Pepper Co., P. O. Box 5086, Dallas, Tex. 

Drinkette Mfg. Co., 15072 Dixie Ave., Detroit. 

Eastern Electric Co., 70 Prospect St., New Bedford, 

Mass. 

Glascock Bros. Mfg. Co., Muncie, Ind. 

Hires Co., 206 S. 24th, Philadelphia. 

Lennox Mfg. Co., 5000 Halstead St., Chicago. 

Lyon Industries, 373 Fourth Ave., N. Y. 

Rowe Mfg. Co., 31 E. 17th St., N. Y. 

Roya'l Crown Cola Co., Columbus, Ga. 

Superior Sodamaker Mfg. Co., Inc., 822-24 Hodiomont, 


Scotsman, Queen Products Div., King-Seeley Corp., 

505 Front St., Albert Lea, Minn. 

1906-GUM VENDERS 


Arthur H. DuGrenier, Inc., 250 W. 57th St., New York. 

Mills Industries, Inc., 4100 Fullerton, Chicago, III. 

National Vendors, Inc., 5055 Natural Bridge, St. Louis. 

Northwestern Corp., The, Morris, III. 

Rowe Mfg. Co., Inc., 31 E. 17th St., New York 3. 

Shipman Mfg. Co., 1326 S. Lorena St., Los Angeles. 

1907-HANDKERCHIEF VENDERS 

Harmon Machine Co., P. 0. Box 147, Wichita, Kas. 

Standard Handkerchief Co., Inc., 1220 Broadway, New 

York 1, N. Y. 

1908-HOT & COLD COMBINATION 

BEVERAGE CUP VENDERS 

APCO, Inc., 1740 Broadway, New York 19, N. Y. 

Bert Mills Corp., Box 379, St. Charles, III. 

Cole Prod. Corp., 560 W. Lake St., Chicago 6, III. 

Vendo Co., Kansas City, Mo. 

1909— ICE CREAM BAR VENDERS 

Atlas Tool 8, Machine Co., 5147 Nat. Bridge, St. Louis. 

Fred Hebel Corp., Addison, III. 

Rowe Mfg. Co., 31 East 17th St., N. Y., N. Y. 

Rudd-Melikian, Hatboro, Pa. 

Supurdisplay, Inc., 1324 W. Wis. Ave., Milwaukee. 

Vendo Co., 7100 E. 12th St., Kansas City 26, Mo. 

1909a-LEASING-FINANCING 

MACHINES 

Vending Industries, Inc., 15 W. 57th St., New York. 

1910-MILK VENDERS 


Cole Products Corp., 560 W. Lake St., Chicago 6, III. 

Dariomatic, Inc., 1827 Pontius Ave., Los Angeles 25. 

Glascock Bros. Mfg. Co., Murvcie, Ind. 

Vendo Co., 7400 E. 12th St., Kansas City, Mo. 

1911 -NUT VENDERS 

Columbus Vending Co., The, 2005 E. Main St., Columbus 

9, Ohio. 

Mellos Peanut Co. of III., 724 W. Randolph, Chicago. 

Northwestern Corp., Morris, III. 

Oak Mfg. Co., 11411 Knightsbridge Ave., Culver City. 

Calif. 

O. G. Pack Co., 8642 Natural Bridge Rd., St. Louis. 

Stoner Mfg. Co., 328 Gale St., Chicago. 

1912-PERFUME DISPENSERS 

Colma, Inc., 70 Piedmont St., Worcester 10, Mass. 

Jo-Lo Perfumotic Dispenser, Inc., 328 Stovers Ave., 

Jersey City 5, N. J. 

Shipman Mfg. Co., 1326 So. Lorena St., Los Angeles. 

1913-POPCORN VENDERS 

APCO, Inc., 1740 Broadway, N. Y. 

Popcorn, Inc., 1325 SDeer Blvd., Denver. 

Vend-a-Box, Inc., 6305 Warrick St., Cincinnati, Ohio. 

1914-SANDWICH VENDER 


DuGrenier, Inc., Arthur H., 250 W. 57th St., New 


National Vendors, Inc., 5055 Natural Bridge, St. Louis. 

Rowe Mfg. Co., 31 E. 17th St., New York 3, N. Y. 

Rudd-Melikian, Inc., Hatboro, Pa. 

Stoner Mfg. Co., 328 Gale St., Aurora, III. 

Uneeda Vending Service, Inc., 250 Meserole St., New 

York 6, N. Y. 

1915-SANITARY NAPKIN DISPENSERS 

Harmon Machine Co., Wichita, Kas. 

San-itex Corp., 14182 Meyers Rd., Detroit. 

Vari-Vend, Inc., 1323 S. Mich. Ave., Chicago. 

1916—SCALES (Weighing Machines) 

American Scale Mfg. Co., 3206 Grace St., N. W., 

Washington, D. C. 

Hamilton Scale Co., 1702 Summit St., Toledo, Ohio. 

Peerless Weighing & Vending Machine Corp., Long 


20. Miscellaneous 

2001-ADVERTISING MATS 

FEPCO, Box 795, Omaha, Neb. 

Metropolitan Mat Service, 303 E. 4th St., Los Angeles. 

2002-GIVEAWAYS & PREMIUMS 

Advance Service Co., 351 3 1 4th St., Detroit, Mich. 

Danken Associates, 3630 Eastham Dr., Culver City, 

Calif. 

De Luxe Theatre Premiums Co., 346 W. 44th St., 

New York. 

Dible, Graham W., Dible Bldg., 8th and Wall, Los 

Angeles 14, Calif.

631 

When writing manufocturers or their distributors please mention The Modern Theatre "Buyers' Directory.' 

11 

Eagle Rubber Co., 710 Orange St., Ashland, Ohio. 

Flowers of Hawaii, 670 South Lofayette Pork Place, 


Imperial Products Co., 1600 Fontoin St., Phila. 21, Pa. 

International Coin Co., 157 Rupert, Winnipeg. 

Metro Premiums, 47 Church St., Boston, Mass. 

Nationwide Premium, Inc., 326 N. 7th St. Allentown, 

Pa. 

Notional Theatre Adv. Co., 1325 S. Wabash, Chicago. 

Novelty Games Co., 106 Rogers Ave., Brooklyn. 

Oak Rubber Co., Ravenna, Ohio. 

Price Theatre Premiums Co., Inc., New York 18, N. Y. 

Pioneer Rubber Co., 4401 Tiffin Road, Willard, Ohio. 

Power Car Co., Willow St., Mystic, Conn. 

Premium Products Co., 346 W. 44th St., N. Y. 

Quality Premium Dist., 1309 Vine St., Phila., Pa. 

Tri-Stote Plastic Molding Co., Henderson, Ky. 

Walters Co., Ted, 1400 So. Fenkell, Detroit 27, 

West Bend Aluminum Co., West Bend, Wis. 

Mich. 

2003-ORCHIDS 

Flowers of Hawaii, 670 S. Lafayette Park PI., Los 

Angeles 57, Colif. 

2004-UNIFORMS, CONCESSIONS 

Angelica Uniform Co., 1427 Olive St., St. Louis 3, Mo. 

Delta Uniforms, 3 East 28th St., New York 16, N. Y. 

2005-UNIFORM ACCESSORIES: COLLARS, 

ETC. 

Reversible Collar Co., 1 1 1 Putnam Ave., Cambridge 

39, Mass. 

2006-UNIFORMS, USHERS, DOORMEN, ETC. 

Angelica Uniform Co., 1427 Olive St., St. Louis 3, Mo. 

S. Appel & Co., Inc., 740 Broadway, N. Y. 3, N. Y. 

Brooks Uniform Co., Inc., 75 W. 45th St., N. Y. 36. 

Delta Uniforms, 3 E. 28th St., New York 16, N. Y. 

A. Levy & Co., 129 W. 3rd, Los Angeles 3, Calif. 

Maier-Lavoty Co., 2141 Lincoln Ave., Chicogo, III. 

Reversible Collar Co., 1 1 1 Putnam Ave., Cambridge 

39, Mass. 

Marcus Ruben, Inc., 625 S. State St., Chicago, III. 

21. Drive-ins 

2101-ADMISSION CONTROL SYSTEMS 



Ballontyne Co., The, 1712 Jackson St., Omaha 2, 

Nebr. 

Coinometer Corp., 1223-7 So. Wabash, Chicago 5, III. 

Drive-In Theatre Service Co., Lancaster Pike, Devon, 

Pa. 

Electronic Sign Co., 139-05 Arch Ave., Jamoica, L. I. 

N. Y. 

EPRAD, 1206 Cherry St., Toledo, Ohio. 

General Register Corp., 43-01 22nd St., L. I. City, N.Y. 

K-Hill Signal Co., Inc., 326 W. 3rd St., Uhrichsville, 

Ohio. 

Palmer Engineering and Development Co., 2459 N. 

Chico Ave., El Monte, Calif. 

Stroblite Co., 75 W. 45th St., New York 36, N. Y. 

Taller & Cooper, Inc. See American Electronics Div. 

2102—AIR CONDITIONING, IN-CAR UNITS 

Stanford Industries, 6400 W. 95th St., Oak Lawn, III. 

2103-BENCHES, PARK TYPE-(Also See 2108) 

American Playground Device Co., 1801 S. Jackson, 

Anderson, Ind, 

Burke, J. E. Co., P. O. Box 549, Fond du Lac, Wis. 

Game-Time, Inc., Litchfield, Mich. 

Goshen Mfg. Co., Inc., 10th & Reynolds Sts., Goshen, 

Ind. 

Jamison Mfg. Co., 8790 So. Mettler St., Los Angeles 

3, Calif. 

Miracle Equipt. Co., Grinnell, Iowa. 

National Amusement Device Co., Box 488 V. A. F., 

Doyton 7, Ohio. 

Trojan Playground Equipt. Mfg. Co., 1 1 - 2nd Ave. 

N.E., St. Cloud, Minn. 

2104-BIRD REPELLENT 

Burr Chemical Co., 3320 Auburn St., Rockfofd, III. 

Prunty Seed & Groin Co., 620 No. 2nd St., St. Louis 2, 

Mo. 

2105-BOTTLE WARMERS 

Jobil Products Co., 816 Vine St., Cincinnati. 

Mercury Vendors, Inc., 5209 Euclid Ave., Cleveland. 

Supurdisplay, Inc., 1324 W. Wis. Ave., Milwaukee. 

2106-CAR COUNTER, MECHANICAL-(Also 

See 2101) 


Nebr. 

Drive-In Theatre Service Co , 

Devon, Pa. 

K-Hill Signal Co., 326 W. 3rd St., Uhrichsville, Ohio 

Palmer Eng. & Dev. Co., 2459'A Chico Ave., El Monte, 

Colif. 

2107-CARTS, FOR 

REFUSE 

County Specialties, P. O. Box 968, N. Y. 17, N. Y. 

Gravely Tractors, Inc., Dunbar, W. Va. 

Tarrant Mfg. Co., 55 Jumel Place, Saratoga Springs, 

N. Y. 

2108— CHAIRS, OUTDOOR SEATING (Also 

See 2103) 

American Desk Mfg. Co., P. O. Box 416 Temple, Tex. 

Amervcon Seating Co., 9th & Broadway, Grand Rapids 

2, Mich. 


Ind 

Griggs Equip. Co., 209 Beal St., Belton, Tex. 

Heywood-Wokefield Co., 3010 10th St., Menominee, 

Mich. 

Ideal Seoting Co., 519 Ann St., N. W., Grand Rapids 

2, Mich. 

International Seat Corp., W. Pearl St., Union City, 

Ind. 

Jamison Mfg. Co., 8790 So. Mettler St., Los Angeles 

3, Colif. 

Pcabody Seoting Co., Inc., North Manchester, Ind. 

Southern Desk Co., Hickory, N. C. 

2109-CONCESSION COUNTERS, 

PREFAB 


Leitner Equip. Co., 2535 N. Rose St., Franklin Park, 

III. 


Samson Berman Associates, 144-03 78fh Ave., Flushing 

67, L. I., N. Y . 

2110-DIRECTIONAL LIGHTS, TRAFFIC 

Bollantyne Co., 1712 Jackson St., Omoha 2, Neb. 

Bright Star Industries, 600 Getty Ave., Clifton, N. J. 

Drive-In Theatre Mfg. Co., 505 W. 9th St., K. C, Mo. 

EPRAD, Inc., 1206 Cherry St., Toledo 4, Ohio. 



J. E. Robin, Inc., 267 Rhode Island Ave.. East Orange, 

N. J. 

Taller & Cooper, Inc., 75 Front St., Brooklyn 1, N. Y. 

2111-DUST CONTROL 

Dow Chemical Co., Midland, Mich. 

Imperial Products Co., 1600 Fontain St., Phila. 21. 

Silver Creek Precision, Silver Creek, N. Y. 

Tarrant Mfg. Co., 55 Jumel PI., Saratoga Springs, 

N. Y. 

2112-ELECTRONIC ADMISSION CONTROL 

SYSTEMS 


Nebr. 

EPRAD, Inc., 1206 Cherry St., Toledo 4, Ohio 

Palmer Eng. 8, Dev. Co., 2459'/, Chico Ave., El Monte, 

Calif. 

Toller & Cooper, Inc., 75 Front St., Brooklyn 1, N. Y. 

2113-EMERGENCY CAR START 

Christie Electric Corp., 3410 W. 67th St., Los Angeles 

43, Calif. 

2114— EXIT CONTROLS, TRAFFIC 




Nebr. 

C & R Enterprises, 213 So. 2nd St., Sterling, Colo. 

Dnive-ln Theatre Mfg. Co., 505 W. 9th St., Kansas 

City 5, Mo. 

Drive-In Theatre Service Co., Devon, Pa. 


Pa. 

K-HiH Signal Co., 326 W. Third St., Uhrichsville, Ohio. 

Palmer Engineering & Development 

Chico Ave., El Monte, Calif. 

Co., 2459V2 

2115-FENCES, FLORAL 

Forest Keeling Nursery, Elsberry 65, Mo. 

2116-FIREWORKS 

Hudson Fireworks Co., Inc., Box 305, Hudson, Ohio. 

Liberty Display Fireworks Co., Box 683, Danville, II. 

Later Enterprises, Rt. 1, Port Clinton, Ohio. 

Olympic Enterprises, Saginaw 31, Mich. 

Paramount Fireworks Co., P. O Box 1272, Tulsa, Okla. 

Rich Brothers Co., Sioux Falls, So. Dak. 

Wald & Co., 208 Broadway, Kansas City, Mo. 

2117-FLAG POLES 

Ace-Hi Displays, Inc., 43 Michigan N.W., Grand Rapids 

2, Mich. 

American Playground Device Co., 1801-31 S. Jackson 

St., Anderson, Ind. 

Burke Co., The J. E., P. O. Box 549, Fond du Lac, 

Wis. 

Game-Time, Inc., 206 Jonesville Rd., Litchfield, Mien. 

Goshen Mfg. Co., Inc., 10th 8. Reynolds Sts., Goshen, 

Ind. 

Oglesby Equipt. Co., 20356 Grand River Ave., Detroit 

19, Mich. 

Recreation Equip. Corp., 724 W. 8th St., Anderson, 

Ind. 

Trojan Playground Equipt. Co., ll-2nd Ave. N.E., 

St. Cloud, Minn. 

FLOODLIGHTS-See 1007 

2118-FOGGING EQUIPMENT 

Brulin & Co., Inc., 2939-45 Columbia Ave., Indpls. 

7, Ind. 

Curtis Automotive Devices, Inc., P. O. Box 297, Westfield, 

Ind. 

Dyna-Fog Products Div,, Curtis Automotive Devices, 

Inc., Bedford, Ind. 

Fogging & Dusting Service, Inc., 131 Alexander Ave.. 


Minn. Fire Extinguisher Co., Inc., 2480 University 



Cleveland 14. Ohio. 

Todd Shipyards Corp., Products Div., Columbia & 

Halleck St., Brooklyn 31, N. Y. 

2119-GOLF, MINIATURE 

Allen Howes Amusement Co., Wisconsin Dells, Wis. 

Holmes Cook Miniature Golf Co I0fh 

, Ave.. N. Y. 

Taylor Bros., 79 Ackley Ave., Johnson City, N. Y. 

Wittek Golf Range Supply, 5128 North Ave., Chicago. 

2120-GR0UNDS SWEEPERS, POWER 

Activeoire Devices, Inc., 1537 Bergen St., Brooklyn 

13, N. Y. 


Mideast Sales Co., P. O. Box 62, Locklond, Ohio. 

Tarrant Mfg. Co., 27 Jumel PL, Saratoga Springs 

N. Y. 

2121-HEATERS-IN-CAR, ELECTRIC 

Bollantyne Co., 1712 Jackson St., Omaha 2, Neb. 

Electromode Div., Commercial Controls Corp. 570 

Culver Rd., Rochester 3, N. Y 

EPRAD, 1206 Cherry St., Toledo, Ohio. 

National Theotre Supply, 92 Gold St., N. Y. 38 N Y 

Sandler Mfg. Co., 2108 Payne, Cleveland, Ohio' 

Thermolotor Corp., 1628 Victory Blvd Glendale 1 

Calif. 

2122-HEATERS-IN-CAR, GAS (Flameless) 

Stanford Industries, 6400 W. 95th St., Oak Lawn, III. 

2123-HEATER THEFT PREVENTION 

Speaker Security Co., Willow Ave. at 17th St., Hoboken, 

N. J. 

2124-HIGHWAY FLARE LIGHTS 

Minn. Fire Extinguisher Co., Inc., 2480 University Ave 


Notional Theotre Supply, 92 Gold St., New York, N. Y. 

2125-INCINERAT0R CARTS 

County Specialties, P. O. Box 968, Grand Central Sto 

New York, N. Y. 

Neil Co., H. E., Linden, Pa. 

2125A-INCINERATOR 

Alsto Co., 4007 Detroit Ave., Cleveland. 

INTERCOMMUNICATIONS SYSTEMS-See 1604 

2126-LIGHTING SYSTEMS 

Bollantyne Co., The, 1712 Jackson St., Omaha 2, Neb 


City 5, Mo. 

Westinghouse Electric Corp., Bloomfield, N J. 

2127-LIGHTING TOWER 

Drive-In Theatre Mfg. Co., 505 W. 9th St., Konsas 

City, Mo. 

2128— LITTER REMOVAL EQUIPMENT 

Activeoire Devices, Inc., 1537 Bergen St., Brooklyn 

13, N. Y. 

Mid-East Soles Co., P. O. Box 62, Lockland, Ohio. 

Tarrant Mfg. Co., 55 Jumel PI., Sorotoga Sprinqs 

N. Y. 

MICR0PH0NES-See 1606 

2129-MIDGET STOCK CARS-SAFETY CARS 

Hornstein, Joe, 273 W. Flagler, Miami, Fla. 

Power Car Co., Willow St., Mystic, Conn. 

Rassey Mfg. Co., 19138 Dequindre, Detroit 34, Mich. 

2130-PAINT-DRIVE-IN SCREENS 

Bollantyne Co., The, 1712 Jackson St., Omoha 2, Neb. 



M. L. Campbell Co., 2909 Chrysler Rd., Konsas City, 

Kas. 

Drive-ln Theatre Mfg. Co., 505 W. 9th, Kansas City, 

Mo. 


Notionol Theotre Screen Refinisbing Co., 129 Jenner 

St., Buffalo 1 1, N. Y. 

Prism Process, Berwyn, Pa. 

Radiant Mfg. Corp., 2627 W. Roosevelt, Chicaao 8, III. 

Ruscoe Co., W. J., 483 Kenmore Blvd., Akron ^1 , Ohio. 


Louis 10, Mo. 

Stephenson Air Brush Paint Co.. 190 Mac Arthur Blvd., 

Oakland 10, Calif. 

Steelcote Mfg. Co., 3418 Gratiot. St. Louis 5, Mo. 

Surface Coating Engineers, 2417 N. Burdick, Kalamazoo, 

Mich. 

Technikote Corp., 63 Seabring St., Brooklyn 31, N Y 

Tropical Paint Co., 1246 W. 70th St., Cleveland 2, 

Ohio. 


N. Y. 

2131-PAINT, Traffic 

Consolidated Chemical & Paint Mfg. Co., 

444 Lafayette St., New York. 

Jet-Dri Div., 

2132-PEST & INSECT C0NTR0L-(Also 

See 2118) 


Burr Chemical Co., 3329 Auburn, Rockford, III. 

Curtis Automotive Devices, Inc., P. O. Box 297, Westfield, 

Ind. 

Devenco, 150 Broadway, N. Y. C. 

The Dow Chemical Co., Midland, Mich. 

Fogging 8. Dusting Service, Inc., 131 Alexander Ave., 


Gardner Manufacturing Co., 3655 Barstow St., Horicon, 

Wis. 

Huntington Laboratories, Inc., Huntington, Ind. 

Pic Corporation, 837 Broad St., Newark 2, N. J. 

Silver Creek Precision, Silver Creek, N. Y. 

Southern Mill Creek Products Co., 1906 No. Armenia 

Ave., Tampa 7, Fla. 

Todd Shipyords Corp., Products Div., Columbia & 

Halleck Sts., Brooklyn 31, N. Y. 

2133— PICNIC TABLES 

American Playground Device Co., 1801-31 So. Jockson 

St., Anderson, Ind 

Burke Co., The J. E., P. O. 8ox 549, Fond du Loc, 

Wis. 

Game-Time, Inc., 206 Jonesville Rd., Litchfield, Mich. 


Ind. 

Miracle Equipment Co., Box 275, Grinnell, Iowa. 


Ind. 

Troian Playground Equipt. Mfg. Co., 1 1 - 2nd Ave. 

N.E., St. Cloud, Minn.

12 


2134-PLAYGROUND EQUIPMENT-KIDDIE 

RIDES-MECHANICAL 

American Desk Mfg. Co., P. O. Box 416, Temple, Tex. 

American Trampoline Co., Box 368, Jefferson, Iowa. 

Amusement Supply Co., 1791 Vine Street, Salt Lake 

City, Utah. 

H. E. Ewart, 707 E. Greenleaf St., Compton, Calif. 

Hampton Amusement Co., Portage Des Sioux, Mo. 

Herschell, Allan Co., Inc., 104 Oliver St., North 

Tonowanda, N. Y. 

Hitler Engineering Corp., P. 0. Box 175, Los Altos, 

Calif. „ , , 

Hurlburt Amusement Equip. Co., 8218 S. Greenleaf, 

Whittier, Calif. 

Jamison Mfg. Co., 8800 S. Mettler St., Los Angeles. 

King Amusement Co., 82 Orchord, Mt. Clemens, Mich. 

Meteor Machine Co., 75 West 45th St., New York. 

The Miracle Equip. Co., Box 275, Grinnell, Iowa. 

Murdock Mfg. Co., 4056 De! Rey, Venice, Calif. 

National Amusement Device Co., Box 488, V. A. F., 

Dayton, Ohio. 

Recreation Equip. Co., 724 W. 8th, Anderson, Ind. 

Smith & Smith, Inc., 303 Franklin St., Springville, 

N. Y. 

Tinkertown Enterprises, 6039 West 76th St., Los 


Weld Built Body Co., 5903 Preston Court, Brooklyn 

34, N. Y. 

2135-PLAYGROUND EQUIPMENT, SELF- 

PROPELLED RIDES 


Burke Co., The J. E., P. O. Box 549, Fond du Lac, 

Wis. 

Game-Time, Inc., Litchfield, Mich. 

Hampton Amusement Co., Portage Des Sioux, Mo. 

Harris Co., The Delmer F., P. O. Box 288, Concordia, 

Kas. 

Hodges Amusement & Mfg. Co., 1415 W. Pruitt St., 

Indianapolis 23, Ind. 

Miracle Equipment Co., Box 275, Grinnell, lowo. 

Plav-Yords Original Corp., 74 N. Main, Castile, N. Y. 

Smith 8. Smith, 303 Franklin St., Springville, N. Y. 

Trojan Playground Equipt. Mfg. Co., 11 - 2nd Ave. 

N.E., St. Cloud, Minn. 

2136-PLAYGROUND EQUIPMENT-MERRY- 

GO-ROUNDS, Mechanically Operated 


Herschell Co., Inc., Allan, 104 Oliver St., North 



Plav-Yords Original Corp., 74 No. Main, Castile, N. Y. 

Smith & Smith, 303 Franklin St., Springville, N. Y. 

2137-PLAYGROUND EQUIPMENT-MERRY- 

GO-ROUNDS, Foot Powered 

American Desk Mfg. Co., P. O. Box 416 Temple, Tex. 

American Playground Device Co., 1801-31 So. Jackson 


Purke Co., J. E., P. O. Box 549. Fond du Lac, Wis. 

Game-Time, Inc., 206 Jonesville Rd.. Litchfield, Mich. 

General Playground Equip., Inc., 1133 So. Courtland, 

Kokomo, Ind. 


Ind. 

Allan Herschell, Inc., 104 Oliver St., No. Tonowanda, 

N. Y. 

Harris Co., The Delmer F., P. O. Box 288, Concordia, 

Kas. 


Recreation Equipment Corp., 724 W. 8th St., Anderson, 

Ind. 

Rolfe Products Co., 400 8th St. S.W., Mason City, 

Iowa. 

Trojan Playground Equip. Mfg. Co., 11-2 Ave. N.E., 


21 38-PLA YGR0UND EQUIPMENT-SLIDES, 

SWINGS, TEETER-TOTTERS, etc. 

American Desk Mfg. Co., P. O. Box 416. Temple, Tex. 

American Playground Device Co., 1801-31 So. Jackson 


American Trampoline Co., Jefferson, Iowa. 

Rurke Co., J. E., The, P.O. Box 549, Fond du Lac, Wis. 

Game-Time, Inc., 206 Jonesville Rd., Litchfield, Mich- 

General Playground Equip., Inc., 1133 So. Courtland, 

Kokomn. Ind. 


Ind. 

Horris Co., The De'mer F., P. O. Box 288, Concordia, 

Kas. 

Jomison Mfg. Co., 8800 S. Mettler St., Los Angeles. 


Play-Yards Original Corp., 74 No. Main, Castile, N. Y. 

Recreation Equipment Corp., 724 W. 8th St., Anderson, 

Ind. 

Rolfe Products Co., 400 8th St. S.W., Mason City, 

Iowa. 

Trojan Playground Equip. Mfg. Co., 11-2 Ave. N.E., 


2139-PLAYGROUND EQUIPMENT- 

MINIATURE TRAINS 

Herschell Co., Inc., Minature Train Div., 104 Oliver 

St., No. Tonowanda, N. Y. 

Ray L. Maker Co., 3933 Shaffer, Oakland, Calif. 

National Amusement Device Co., Box 488 VAF, 

Dayton, Ohio. 


Ind. 

2139a-MINIATURE GOLF, Portable 

Phillips Amusements, Inc., 208 S. Robinson St., Bloomington, 

til. 

2139b-MINIATURE GOLF 

Eastern Golf Co., 2537 Boston Rd., Bronx 67, N. Y. 

Taylor Bros., 79 Ackley Ave., Johnson City, N. Y. 

2140-POST LIGHTS 


Bevelite Corp., The, 4407 State St., Pomona, Colif. 

Drive-ln Theatre Mfg. Co., 505 W. 9th St., K. C, Mo. 



Steber Mfg. Co., 2700 Roosevelt Rd., Broadview, 111. 

2141— POST LIGHT TRANSFORMERS 


Bevelite Corp., The. 4407 State St., Pomona, Calif. 

Drive-ln Theatre Mfg. Co., 505 W. Ninth St., Konsas 

City 5, Mo. 


2141a-P0STER PANEL, 

Large 

Tiffin Art Metal Co. Tiffin, Ohio. 

RAIN VISORS-See 2161 

2142-RAMP LIGHTS 



Drive-ln Theatre Equip. Co., 2110 Superior, Cleveland 

14, Ohio. 



Steber Mfg. Co., 2700 Roosevelt Rd., Broadview, III. 

2143-REC0RDED MUSIC & ANNOUNCEMENTS 


Mercury Recording Co., 110 W. 18th St., K. C, Mo. 

Muzak Corp., 299 4th Ave., N. Y. 3, N. Y. 

Mark Simpson Mfg. Co., 32-28 49th St., L. I. 3, N. Y. 

Edward L. Roskelley, 1801 Del Rancho Drive, Irving, 

Texas. 

2144-REV0LVING LIGHTS 


Nebr. 


Federal Sign & Signal Corp., 8700 S. State St., Chicago. 




Sireno Co., Inc., 214 William St., N. Y. 38, N. Y. 

Toledo Theatre Supply Co., 3916 Secor Rd., Toledo 13. 

Trippe Mfg. Co., 133 N. Jefferson, Chicago 6, III. 

SCREEN PAINTS-See 2130 

2145-SCREEN TOWER FACING 



Jackson Construct. Co., P. O. Box 992, Robstown, Tex. 

Keasby & Mattison, Ambler, Pa. 

Manco-Vision, Milwaukee, Wis. 

Masonite Co., 1 1 1 W. Washington, Chicago, III. 

Prism Process, Berwyn, Pa. 

Selby Industries, Inc., 1350 Ghent Hills Rd., Akron, O. 

2146-SCREEN TOWERS 


Cortwright & Morrison, Inc., Holcomb, N. Y. 

Chestnut Welding & Iron Works, 120 Elm St., Watertown, 

Mass. 


Jackson Construct. Co., P. O. Box 992, Robstown, Tex. 


Selby Industries, Inc., 1350 Ghent Hills Rd.. Akron, O. 

Sonken-Golamba Corp., Riverview at 2nd St., Kansas 

City 18, Kas. 

Theatre Equip. Co. of America, 1 1 1 Michigan, Toledo. 

Timber Structures, P. O. Box 3782, Portland 8, Ore. 

2146a-SCREEN TOWERS, System for Earlier 

System for Earlier Openings 

Tweedy Screen Corp., 5005 N.E. 6th St., Minneapolis, 

Minn. 

2147— SEPTIC TANK CLEANERS 

Abbey Chemical Co., 210 E. Ohio St., Chicago 11, III. 

2148-SPEAKER CONE PROTECTOR 

Ballantyne Co., The, 1712 Jackson, Omaha 2. Neb. 


City 5, Mo. 


Koropp, Glenn E., 3600 San Ysidro Way, Sacramento 

25, Calif. 

Western Electronics Co., 3311 Houston Ave., Houston 

9, Tex. 

614 Superior 

2149-SPEAKER CORDS 

American Steel & Wire—Div. U.S. Steel, 

Ave. N.W., Cleveland 13, Ohio. 


Pomona, Calif. 

Blake Co., Whitney, Dixwell Ave., New Haven 

Bevelite Corp., The, 4407 

1565 

State St., 

14, Conn. 

Century Proj. Corp., 729 7th Ave., N. Y. 19, N. Y. 


Drive-In Theatre Equip. Co., Inc., 2110 Superior, 

Cleveland, Ohio. 

Eprad Co., 1206 Cherry St., Toledo, Ohio. 

International Projector Div., Simplex Equip. Corp., 

55 La France Ave., Bloomfield, N. J. 

Koiled Kords, Inc., Box K, New Haven 14, Conn. 

Koropp, Glenn E., 3600 Ysidro Way, Sacramento 

25, Calif. 

Minneapolis Speaker, 3806 Grand Ave. So., Mpls. 9, 

Minn. 


Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y. 

Sandler Mfg. Co.. 2108 Payne, Cleveland. Ohio. 

United Speaker Co., 1263 Third Ave., New Kensington, 

Pa. 

2150-SPEAKER COVERS 


Central States Bag & Paper Co., 5221 Natural Bridge, 


Century Projector Corp., 729 7fh Ave., New York. 


City 5, Mo. 



Notional Theatre Supply, 92 Gold St., New York, N. Y. 


N. Y. 

21 51 -SPEAKER POSTS 



City 5, Mo. 



Sonken-Galamba Corp., Riverview at 2nd, K. C. 18, 

Kas. 

2152-SPEAKER REC0NING SERVICE 

Koropp, Glenn E., 3600 San Ysidro Way, Sacramento 

25, Calif. 

Minneapolis Speaker Co., 3806 Grand Ave. So., 

Minneapolis, Minn. 

National Theotre Supply, 92 Gold St., N. Y. 38, N. Y. 

Toledo Theatre Supply Co., 3916 Secor Rd., Toledo 

13, Ohio. 

Wallace Reaming Service, 712 Rose Ave., Des Moines, 

Iowa. 

Fred M. Walls Theatre Service Co., 827 Wayne, Topeka, 

Kas. 

Western Electronics Co., 3311 Houston Ave., Houston 

9, Tex. 

2153-SPEAKERS, IN-CAR 



Century Projector Corp., 729 7th Ave., N. Y. C. 19. 

Cletron, Inc., 1974 E. 61st St., Cleveland, Ohio. 


EPRAD, 1206 Cherry St., Toledo 2, Ohio. 

International Projector Div., Simplex Equip. Corp., 

55 LaFrance Ave., Bloomfield, N. J. 

Koropp Co., Glenn E., 3600 San Ysidro Way, Sacramento 

25, Colif. 

Mpls. Speaker Co., 3806 Grand, Minneapolis. 


RCA Theatre Equip. Sales, RCA Victor Div., Camden, 

N. J. 

Sandler Mfg., 2108 Payne, Cleveland. 

Sigmund Scope, 1327 Market St., Youngstown, Ohio. 

Soundcrafters of Scronton, 232 Crowh Ave., Scranton, 

Pa. 

United Speaker Co., 1263 Third Ave., New Kensington, 

Po. 

2154-SPEAKER THEFT PREVENTION 

DEVICES 

American Steel & Wire—Div. U.S. Steel, 614 Superior 

Ave. N.W., Cleveland 13, Ohio. 

Bevelite Corp, The, 4407 State St., Pomona, Calif. 


City 5, Mo. 


Koropp Co., Glenn E., 3600 San Ysidro Way, Sacramento 

25, Calif. 

Minneapolis Speaker Co., 3806 Grand Ave. So., 

Mnpls. 9, Minn. 

Speaker Security Co., Willow Ave., 17th St., Hoboken, 

N. J. 

2155-SWEEPERS, GROUNDS, POWER 

Gravely Tractor Co., Dunbar, W. Va. 

Mideast Sales Co., 106 Pendery Ave., Cincinnati 15, 

Ohio. 

Torrant Mfg. Co., 27 Jumel PI., Saratoga Springs, 

N. Y. 

2156-TRACTORS, TRUCKS, SMALL 


Toro Mfg. Corp., 3042 Snelling Ave. So., Minneapolis 

6, Minn. 

Willys Motors, Inc., 940 N. Cove Blvd., Toledo. 

2157-TRAFFIC WAND FLASHLIGHTS 

Darley & Co., W. S., 2810 Washington Blvd., Chicogo 

12, III. 

Gits Molding Corp., 4600 W. Huron St., Chicago, III. 

LaVezzi Machine Works, 4635 W. Lake St., Chicago 

44, III. 

Lake Erie Chemical Co., 2200 Scronton Rd., Cleveland, 

Ohio. 

National Carbon Co., 30 E. 42nd St., N. Y. 17, N. Y. 

Ray-O-Vac Co., Madison 10, Wis. 

TRAINS, MINIATURE-See 2139 

2158-TRAMP0LINES 

American Trampoline Co., Box 368, Jefferson, Iowa. 

2159-UNDERGROUND CABLES 

Ballantyne Co., The, 1712 Jackson, Omaha 2. Neb. 

Drive-ln Theatre Mfg. Co., 505 W. 9fh St., Kansas 

City 5, Mo. 

General Electric Co., Construction Materials Div., 

Bridgeport, Conn. 

Radio Corp. of America, Front & Cooper Sts., Camden, 

N. J. 

Simplex Wire & Cable Co., 79 Sidney, Cambridge, 

Mass. 

Whitney-Blake Co., 1565 Dixwell Ave., New Haven, 

Conn. 

2 160-VACUUM CLEANER 

(for Outdoor Theatres) 

Activeoire Devices, Inc., 1537 Bergen St., Brooklyn 13, 

N. Y. 

Mid East Sales Co., Box 62, Lockland 15, Ohio. 

Tarrant Mfg. Co., 55 Jumel PL, Saratoga Springs, 

N. Y. 

21 61 -VISORS FOR CARS 

Auto Rain Shield Co., 419 E. Main, Richmond, Ind. 

Pioneer Sales Co., Box 899, Waterbury, Conn. 

2162-WASTE RECEPTACLES 

Tarrant Mfg. Co., 27-29 Jumel St., Saratoga Springs, 

N. Y.

Material and Equipment by TRADE NAMES 

AN ALPHABETICAL DIRECTORY OF COMMODITIES POPULARLY REFERRED TO AS "ADVERTISED BRANDS" 

ADCO drink dispenser: A. Dalkin Co., 3232 N. Gilpatrick 

Ave., Chicago. 

AIRFLO theatre chairs: Heywood-Wakefield Theotre 

Seating Div., 3010-lOfh St., Menominee, Mich. 

ALL-AMERICAN picnic grills: American Playground 

Device Co., Anderson, Ind. 

ALMOND JOY candy bor: Peter Paul, Inc., Naughatuck, 

Conn. 

ALUMINEX poster cases, aluminum door hardware, 

drive-in theatre guide lights: Bevelite Corp., 1615 

Cordova St., Los Angeles. 

AMBASSADOR in-car speaker: Drive-ln Theotre Mfg. 

Co., 505 West 9th St., Konsas City, Mo. 

AMBASSADOR popcorn machine: Cretors, Popcorn 

Bldg., Nashville, Tenn. 

ARC-MASTER projection arc lamps: The Ballantyne 

Company, 17)2 Jackson, Omaha 2, Neb. 

ARCTIC BLANCH outdoor screen paint: National Theotre 

Screen Refinishing Co., 129 Zenner St., Buffalo 

11, N. Y. 

ARISTOCRAT popcorn popper: Manley, Inc., 1920 

Wyandotte St., Kansas City 8, Mo. 

AUTO-CHECK admission comrol for drive-ins: Palmer 

Engineering Co., 2459y 2 N. Chico, El Monte, Calif. 

AUTODRAPE curtain controls: Automatic Devices 

Co., 1035 Linden St., Allentown, Pa. 

AUTOMATICKET ticket chopper: Generol Register 

Corp., 36-30 33rd St., Long Island City 1, N. Y. 

B 

BALCOLD reflector for projection lamps: Bausch & 

Lomb Co., 721 St. Paul St., Rochester, N. Y. 

BANANA BOAT candy bar: Paul F. Beich Co., 1121 

Front St., Bloomington, III. 

BEACON RAY revolving light: Federal 

Co., 8700 S. State, Chicago. 

Sign & Signal 

BEEHIVE popcorn: Blevins Popcorn Co., Nashville, 

Tenn. 

BERNZ-O-MATIC flameless, propane gas in-car 

heater; Standard Industries, 

Oak Lawn, III. 

Inc., 6400 W. 95th St., 

BESTEEL curtain tracks: Automatic Devices Co., 

1035 Linden St., Allentown, Pa. 

BEVELITE plastic marquee letter poster cases and 

drive-in speakers: 1615 Cordova St., Los Angeles 7, 

California. 

BIG TIME condy bar: Hollywood Brands, Inc., 836 S. 

Chestnut, Centralia, III. 

BILUXOR projection beam splitter: PAR Products 

Corp., 602 Colorado, Santa Monica, Calif. 

BIO carbons: Helros Corbons, Inc., 122 Washington 

St., Bloomfield, N. J. 

BIRDOFF repellant to birds: Prunty Seed and Grain 

Co., 620 N. 2nd, St. Louis, Mo. 

BIT-O-COCONUT candy bor: Schutter Candy Co., 

4730 W. Augusta Blvd., Chicago 51, III. 

BIT-O-HONEY candy bar: Schutter Candy Co., 

W. Augusta Blva., Chicago 51, III. 

4730 

BLACKCROWS candy drops: Moson, Au & Magenheimer 

Conty. Mtg. Co., P. O. Box 549, Mineola, L. I., 

N. Y. 

BLIZZARD snow cone machine: Blevins Popcorn Co., 

Popcorn Village, Noshville, Tenn. 

BODIFORM theatre choirs: American Seating Company, 

9th & Broadway, Grand Rapids 2, Mich. 

BOWLAIDE & BOWLETTE liquid toilet bowl cleaners: 

Bruhn & Co., Inc., 2939-45 Columbia Ave., Indianapolis 

7, Ind. 

BOWLINE screen frame: Hubert Mitchell Industries, 

Hartselle, Ala. 

BRULIN BRIGHT slip-resistont floor finish: Brulin 8. 

Co., Inc., 2939-45 Columbia Ave., Indianapolis, Ind. 

BRULINFOAM liquid hand soap for dispensers: Brulin 

& Co., Inc., 2939-45 Columbia Ave., Indianapolis. 

BRULINSEPTIC liquid disinfectant: Brulin & Co., Inc., 

2939-45 Columbia Ave., Indionapolis 7, Ind. 

BRULINTREAD waxless floor finish: Brulin & Co., 

2939 Columbia Ave., Indianapolis 7. 

BUCKINGHAM manually operoted beverage dispenser: 

Heat Exchangers, Inc., 2003 W. Fulton, Chicago 12. 

BUTTERBRICKLE candy bars: Fern Bros., Inc., 114- 

128 E. 10th St., Sioux Falls, S. Dak. 

BUTTERCUP popcorn contoiner: Supurdisplay, Inc., 

Wisconsin Tower Bldg., Milwaukee, Wis. 

BUTTERFLAKE popcorn sealed in cons: National Oats 

Co., 1515 H Ave., N. E., Cedor Rapids, Iowa. 

BUTTER-MAID automatic hot butter dispenser: Automatic 

Products Co., 250 W. 57th St., N. Y., N. Y. 

BUTTER-MAT all electric popcorn butterer: Supurdisplay, 

Inc., 2100 Wisconsin Tower Bldg., Milwaukee, 

Wis. 

BUTTERMATIC serving-warming unit for buttered 

popcorn: Supurdisplay, Inc., Wisconsin Tower Bldg., 

Milwaukee. 

BUTTERNUT candy bar: Hollywood Brands, Inc., Centralia, 

111. 

CADET non-carbonated beverage dispenser: Frigidrink 

Dispenser Co., 55 E. Washington St., Chicago 

2, 111. 

CALI carbon savers: Cali Products Co., 3719 Marjorie 

Way, Sacramento, Calif. 

CANDY CORN: Henry Heide, New York 13, N. Y. 

CANDY MART 8-column candy vending machine: 

Arthur H. DuGrenier, Inc., 15 Hale St., Haverhill, 

Mass. 

CASCADE refrigeration: Selmix Dispensers, Inc., 28- 

25 Borden Ave., Long Island City 1, N. Y. 

CASCADER non-carbonoted beverage dispenser: Frigidrink 

Dispenser Co., 55 E. Washington St., Chicago 

2, III. 

"C&C" six-phase rectifiers: Christie Corp., Ltd., 3410 

W. 67th St., Los Angeles 43, Calif. 

CETRON rectifier tubes: Continental Electric Co., 715 

Hamilton St., Geneva, 111. 

CHALLENGER theatre chair: Ideal Seating Co., 519 

Ann St., Grand Ropids, Mich. 

CHARK-EL electric charcoal broiler: Harvic Mfg. Co., 

760 St. Anns Ave., Bronx, N. Y. 

CHERRY MASH candy bar: Bunte Bros. Chase Candy 

Co., 3301 W. Franklin Blvd., Chicago 24. 

CHICKEN DINNER candy bar: Sperry Candy Co., 133 

W. Pittsburgh Ave., Milwaukee, Wis. 

CHIEF theatre chair: Ideal Seating Co., 519 Ann St., 

Grand Rapids, Mich. 

CHIP-FREEZE automatic ice maker: Cold Corp. of 

America, 1371-89 N. Branch St., Chicago 22, III. 

CKOCLETS milk chocolate candy: The Nestle Co., 

Inc., 2 William St., White Plains, N. Y. 

CHOC-LO-MATIC hot chocolate dispenser: Heat Exchangers, 

Inc., 2003 W. Fulton St., Chicago 12, HI. 

CHOCOLATE BABIES candy: Henry Heide, New York 

13, N. Y. 

CHOCOLATE SPONGE candy bor: Henry Heide, Inc., 

313 Hudson St., N. Y. 13, N. Y. 

CHROM0LO1D screen resurfacing coatings: Vocalite 

Screen Corp., 19 Debevoise Ave., Roosevelt, N. Y. 

CHUCKLES jelly candy: Fred W. Amend Co., 1603 

Orrington Ave., Evanston, III. 

CINEARC Peerless projection lamp: J. E. McAuley 

Mfg. Co., 554 W. Adams, Chicago. 

CINEMAPHONE sound equipment: S.O.S. Cinema Supply 

Corp., 602 W. 52nd St., New York 19, N. Y. 

CINEMA RAPTARS projection lens: Wollensak Optical 

Co., Rochester, N. Y. 

CINEPHOR condensers and projection lenses: Bausch 

& Lomb Optical Co., 721 St. Paul St., Rochester 

2, N. Y. 

CINEX lamphouse: C. S. Ashcraft Mfg. Co., 36-32 

Thirty-Eighth St., Long Island City 1, N. Y. 

CLARK candy bar: D. L. Clark Co., 503 Martindale 

St., Pittsburgh, Pa. 

CLEAR VISION tope splicer for film: Camera Equip. 

Co., 315 W. 43rd St., N. Y. C. 

COCA-COLA beverage syrup: The Coca-Cola Co., 

P. O. Drawer 1734, Atlanta 1, Ga. 

COFFEE-SHOPPE coffee vender: APCO, Inc., 1740 

Sroadwoy, N. Y. 19, N. Y. 

COLDISPLAY ice cream merchandiser: Supurdisplay, 

inc., 2100 Wisconsin Tower Bldg., Milwaukee, Wis. 

COLE-SPA drink dispenser: Cole Products Corp., 39 

S. LaSalle, Chicago 3, III. 

COLMA cologne dispensers: Colma, Inc., 70 Piedmont 

St., Worcester 10, Mass. 

COLOSSEUM popcorn and drink machine: Manley, 

Inc., 1920 Wyandotte, Kansas City, Mo. 

COMBO buttered-before-popping popcorn: Food Sales, 

Inc., 711 15th Ave., N. E., Minneapolis 13. 

COMET model theatre choirs: Irwin Seating Company, 

Grand Rapids, Mich. 

CONE-LIFE treatment for speaker cones: EPRAD, 1206 

Cherry, Toledo, Ohio. 

CONSTELLATION "170" projection arc lamp: National 

Theatre Supply, 92 Gold St., New York City. 

CONTOUR rubber seat cushion: Heywood-Wakefield 

Co., 30 10- 10th St., Menominee, Mich. 

CO-OP in-car speakers: Diecast Aluminum Speakers, 

Inc., 2027 South Second St., St. Louis. 

CO-RAP carbon savers: Co-Rap Mfg. Co., 1571 Enlow 

Ave., Evansville, Ind. 

CRON-O-MATIC carbon saver: Payne Products Co., 

P. O. Box 28, Ann Arbor, Mich. 

CURVIT-SURE curtain track for curved screens: Automatic 

Devices Co., 2121 S. 12th St., Allentown, Pa. 

DENVER SANDWICH candy bar: Sperry Candy Co., 

133 W. Pittsburgh Ave., Milwaukee, Wis. 

DE VRY projector machines: Poromel Electronics 

Corp., 3956 W. Belmont Ave., Chicago. 

DIAMOND LICORICE DROPS: Henry Heide, Inc., 313 

Hudson St., New York 13, N. Y. 

DIAMOND projector carbons: Western Mercantile 

Corp., 70 Pine St., New York City. 

DIT-MCO equipment for both indoor and outdoor 

theatres: Drive-in Theatre Mfg. Co., 505 W. 9th 

St., Kansas City, Mo. 

DIXIE hot dog, chili and bun-warmer: Garvis Mfg. 

Co., 210 Court Ave., Des Moines, la. 

DO-ALL corded rubber runner matting: American 

Mat Corp., 2018 Adams, Toledo. 

DOLE beverage dispenser: The Coca-Cola Co., P. O 

Drawer 1734, Atlanta 1, Ga. 

DRI-SYRUP beverage bases: Cramore Fruit Products 

Co., Box 668, Pleasant Beach, N. J. 

DUB'L-CONE m-a-car speaker: The Bollantyne Co., 

1712 Jackson St., Omoho, Neb. 

DURAFLEX plastic upholstery material: Monk Fabric 

Co., 630 Ninth Ave., New York. 

DUTCH TRETE chocolote drink: Fabco Associates, 

843 Brook Ave., New York City. 

DYNA-FOG insecticide fogging equipment: Curtis 

Automotive Devices, Inc., Dyna Products Div., 

Box 232, Bedford, Ind. 

DYNAMIC film rewind: Neumade Products Corp., 330 

West 42nd St., N. Y. 36, N. Y. 

EARN-A-SLIDE ploy equipment: Miracle Equipment 

Co., Grinnell, Iowa. 

EJECTOR carbon economizers: Economizer Enterprises, 

524 W. 43rd St., Los Angeles 37, Calif. 

EL MAG drive-in screen system: Tweedy Screen Corp., 

5005 N.E. 6th St., Minneapolis 21, Minn. 

ENCORE theatre chairs: Heywood-Wakefield, Theatre 

Seating Div., 301 0-1 0th St., Menominee, Mich. 

ENDURONAMEL changeable copy panel: Wagner Sign 

Service, Inc., 218 South Hayne Ave., Chicago. 

ETHYLOID film cement: Fisher Mfg. Co., 1185 Mt. 

Reed Blvd., Rochester, N. Y. 

EUREKA carbon savers: 524 W. 43rd St., Los Angeles 

37, Calif. 

EUREKA spring-loaded positive carbon clamp: Economizer 

Enterprises, 524 W. 43rd St., Los Angeles 37, 

Calif. 

EVERFROST soft drink dispensers, soda fountains 

and ice cream cabinets: Anderson & Wagner, Inc., 

8701 S. Mettler St., Los Angeles 3, Calif. 

EVEREADY flashlights and batteries: National Carbon 

Co., 30 E. 42nd St., New York 17, N. Y. 

EXCELENIUM rectifiers: National Theatre Supply, 92 

oold St., New York City. 

EXCELITE hi-intensity projection ore lamp, distributed 

through National Theatre Supply. 

E-Z carbon savers: End-Gripper Co., 1224 Homedale, 

N. W., Canton, Ohio. 

EZ-ERECT steel screen tower: Bollantyne Co., 1712 

Jackson St., Omaha, Neb. 

E-Z WAY coffee makers & venders: Steel Products 

Co., 40-8th Ave., S. W., Cedor Rapids, Iowa. 

EZY-RUG, rubber link matting: American Mat Corp., 

2018 Adams St., Toledo, Ohio. 

FATIGUE sponge rubber mats: Hewitt-Robins, Inc., 

666 Glenbrook Rd., Stamford, Conn. 

FENESTEEL curtain tracks: Automatic Devices Co., 


FLASH-VU illuminoted beverage dispenser: Selmix 

Dispensers, Inc., 517-46th Rd., Long Island City, 

N. Y. 

FLAVOS shrimp rolls and turkey steamrollers: Flavo- 

Rite Foods, Inc., 643 Brook Ave., Bronx, N. Y. 

FOAMITE fire extinguishers: American-LoFronce- 

Foamite Corp., 100 East La France St., Elmira, N. Y. 

FOREVER YOURS candy bar: Mors, Inc., 2019 N. Oak 

Park Ave., Chicago 35, III. 

FRAGRANT AIR oir sonitizer & deodorant, aerosol con 

form: Brulin & Co., Inc., 2939-45 Columbia Ave., 

Indpls. 7, Ind. 

FRANK-BANK hot dog machine: Manley, Inc., 1920 

Wyandotte, Kansas City 8, Mo. 

FRANK-MASTERA hot dog rotisserie: Sno-Master Mfg. 

Co., 124 Hopkins PI., Baltimore. 

FRAN-O-MATIC hot dog grill. North American Motors, 

Inc., 2264 Wyckoff at Brooklyn 17, N. Y. 

FRtEZ-KING soft ice cream dispenser: Freez-King 

Corp., 2518 W. Montrose Ave., Chicago 18, III. 

FRIGIDMIXER milk shake machine: Sweden Freezer 

Mfg. Co., 3401 Seventeen Ave., Seattle, Wash. 

FUN-FUL playground, swim pool apparatus: General 

Playground Equipment Co., Kokomo, Ind. 

FUTURA theatre chair: Heywood-Wakefield, Theatre 

Seating Division, Menominee, Mich. 

GEMANCO concession bar: General Mfg. Co., 1209 

Castle at Fort Worth Ave., Dallas, Tex. 

GLEN RAY hot dog machines: Greer Enterprises, Inc., 

281 N. Grant Ave., Columbus, Ohio. 

GOOBERS chocolate peanuts: Blumenthal Bros., Margaret 

& James Sts., Philadelphia.

. 

14 

GOOD & PLENTY licorice candy: Quaker City Choc. 

& Confy. Co., Inc., 2140 Germanrown Ave., Phila. 

22, Pa. 

GRC cash control systems: General Register 

36-30 3ird St., Long Island City I, N. Y. 

Corp., 

H 

HI-GALL outdoor signal sign: Trippe Mfg. Co., 133 N. 

Jefferson St., Chicago. 

HI-FI in-cor speaker: Eprad, Inc., 1206 Cherry St., 


HI-LITE screen: Vocolite Screen Corp., Roosevelt, N.Y. 

HILUX screen: Raytone Screen Corp., 165 Clermont 

Ave., Brooklyn. 

HILUX VAL variable anamorphic lens: Projection 

Optics Co., Inc., 330 Lyell Ave., Rochester, N. Y. 

HI-POP popcorn: Manley, Inc. 1920 Wyandotte, Kansas 

City, Mo. 

HITEX projector carbons: National Corbon Co., 30 E 

42nd St., New York. 

HOLIDAY popcorn machine: Cretors, Popcorn Bldg., 

Nashville, Tenn. 

HOLLYWOOD candy bar: Hollywood Brands, Inc., 836 

S. Chestnut, Centrolia, III. 

HOT CHOT hot chocolate dispenser: Frigidrink Dispenser 

Co., 185 N. Wabash Ave., Chicago 2, III. 

HOTRAY popcorn warmer: Supurdisplay, Inc., Wisconsin 

Tower Bldg., Milwaukee. 

HOT SHOT in-car heater: EPRAD, 1206 Cherry Toledo 

Ohio. 

HOT-SPA coffee & hot drink vender: Cole Products 

Corp., 39 S. La Salle, Chicogo 3, III. 

H-S metal reflectors: Heyer-Schultz, Inc., Cedar Grove 

N. J. 

HY-CANDESCENT projection arc lamps: J. E. McAuley 

Mfg. Co., 522 W. Adams St., Chicago, III. 

HYDRO-ARC projection lamp for drive-ins- C S Ashcraft 

Mfg. Co., 36-32 Thirty-Eighth St., Long Islond 

City, N. Y. 

HYSTERSET dimmer: Ward Leonard Electric Co., 115 

MacQuestion Pkwy., Mount Vernon, N. Y. 

I 

ICE-O-BAR beverage dispenser: Manley, Inc., 1920 

Wyandotte, Kansas City 8, Mo. 

IMPAC in-car speaker: Radio Corp. of America, Camden, 

N. J. 

INKAR heaters for drive-ins: Thermolotor Corp., 1628 

Victory Bldg., Glendale, Calif. 

INSPECT-O-FILM automatic film inspection machine: 

Harwald Co., 1216 Chicago Ave., Evanston, III. 

INSECTO-FOG insecticide for outdoor fogging: Brulin 

Ind. 

Seat 

ISCO projection lenses: J. E. Robin, Inc., 267 Rhode 

Island Ave., East Orange, N. J. 

8. Co., Inc., 2939-45 Columbia Ave., Indpls. 7, 

INTERNATIONAL theatre chairs: International 

Corp., W. Pearl St., Union City, Ind. 

JAMES RIVER barbecue meats: Smithfield Ham 8, 

Products Co., Smithfield, Va. 

JENSEN replacement in-car speaker: Soundcrofters of 

Scranton, 232 Crown Ave., Scranton, Pa. 

JETARC projection lamp: Strong Electric Co., 1 1 City 

Park Ave., Toledo 1, Ohio. 

JET-DRI fast drying traffic point: Consolidated Chemical 

& Paint Mfg. Co., 456 Driggs Ave., Brooklyn, 

JEWEL-TONE in-car speaker: Bevelite Corp., 1615 

Cordova St., Los Angeles. 

JOLLY CATERPILLAR ride: Allan Herschell Co., North 

Tonawando, N. Y. 

JOLLYTIME popcorn, seasoning, sacks: American Popcorn 

Co., Box 178, Sioux City, Iowa. 

JUJUBES gum confections: Henry Heide, Inc 313 


JUJYFRUITS candy: Henry Heide, Inc., 313 Hudson 

St., New York 13, N. Y. 

KANDY KING candy floss machine: Concession Supply 

Co., 3916 Secor Rd., Toledo. 

K-HILL traffic counter: K-Hill Co., Uhrichsville, Ohio. 

KLIEGLIGHT: Kliegl Bros. Universol Electric Stage 

Lighting Co., 321 W. 50th St., New York 19. 

KNI-TRON rectifiers: The Kneisley Electric Co., 333 

W. Woodruff Ave., Toledo 3, Ohio. 

KOILED-KORDS speaker cords: Koiled Kords, Inc., 

Box K, Hamden, Conn. 

KOMPAK PASSIMETER booth-type registering turnstile- 

Perey Turnstile Co., 101 Park Ave., N. Y. 17, N. Y. 

KRACKEL candy bar: Hershey Chocolate Corp., 

Hershey, Pa. 

LAMOLITE illuminated engraved signs for theatre use: 

Dura Engraving Co., 682 Sixth Ave., New York 16. 

LEAFLETS candy: Leaf Brands, Inc., 1155 N. Cicero 

Ave., Chicago 51 

LIGHTMASTER arc lamps and rectifiers: The Ballantyne 

Co., 1712 Jackson St., Omaha 2, Neb. 

LITTER BUG gasoline-powered vacuum cleaner: Mid 

East Soles Co., Box 62, Lockland, Ohio. 

LITTER SHARK outdoor vacuum cleaner: Tarrant 

Mfg. Co., 55 Jumel Place, Saratoga Springs, N. Y. 

LITTERLIFT grading-hauling tractor: Litterlift, 202 N. 

Mahaffee, Clalhe, Kas 

LITTLE INFERNO car heater unit: Sandler Mfg. Corp., 

2108 Payne, Cleveland, Ohio. 

LOK-UP plastic letters: Adler Silhouette 

11843 W. Olympic Blvd., Los Angeles. 

Letter Co., 

LORRAINE carbons: Carbons, Inc., 400 Myrtle Ave., 

Boonton, N. J. 

LUXTROL light equipment: Superior 

Demers Ave., Bristol, Conn. 

Electric Co., 2020 

LUXURIA screens: Stewart-Trans-Lux Corp., 1111 W. 

Sepulveda Blvd., Torrance, Calif. 

M 

MAGIC JET carbonators: Carbonic Dispenser, Inc., 

Herbert Rd., Canfield, Ohio. 

MAGNARC projection arc lamps: J. E. McAuley Mfg. 

Co., 552 W. Adams St., Chicago, III. 

MALTIES chocolate malted milk balls: Blumenthal 

Bros. Choc. Co., Margaret & James Sts., Phila 37, 

Pa. 

MANCO-VISION drive-in screen: National 

Supply, 92 Gold St., New York City. 

Theatre 

MARSETTES milk chocolate candy: Mars, Inc., 

Chicago. 

MARSHMALLOW BAR: Paul Beich Co., Bloomington, 

III. 

MARTY'S ALMOND BAR candy: Hollywood Candy Co., 

836 So. Chestnut, Centralia, III. 

MARTY'S PECAN candy bar: Hollywood Brands, 

Centralia, 

MARTY'S 

III. 

WALNUT candy bar: Hollywood Brands, 

Centralia, III. 

MASON MINTS candy: Mason, Au 8. Magenheimer 

Confy. Mfg. Co., P. O. Box 549, Mineola, L. I., N. Y. 

MASTERPIECE frozen custard machine: Mills Industries, 

Inc., 4100 Fullerton Ave., Chicago. 

MERIT in-car speaker: 


Eprad, Inc., 1206 Cherry St., 

METRO-LITE high intensity spotlights: Genarco, 

36-56 34th St., Long Island City, N. Y. 

Inc., 

MICROSOL aerosol fog generator: Silver Creek Precision 

Corp., Silver Creek, N. Y. 

MILLSHAKE milkshake machine: Mills 

4100 Fullerton Ave., Chicago. 

Industries, Inc., 

MILK SHAKE condy bar: Hollywood Brands, Inc., 

836 S. Chestnut, Centralia, III. 

MILK-SPA milk vender: Cole Products Corp., 39 S 

La Salle, Chicago 3, III. 

MILKY WAY candy bar: Mars, Inc., 2019 North Oak 

Park Ave., Chicago 35, III. 

MINUT-BUN sandwich machine: 

W. Fullerton, Chicago, III. 

Helmco, Inc., 1215 

MIRROPHONIC sound systems: Motiograph, Inc., 4431 

W. Lake St., Chicago 24, III. 

MIX MONITOR faucets: Carbonic Dispenser, Inc 

Herbert Rd., Canfield, Ohio. 

MIXOMATIC soft drink dispenser: Dunhill 

79-85 Walworth St., Brooklyn 5, N. Y. 

Food Corp. 

MOBILTONE in-car speaker: Sandler Mfg. Co., 2108 

Payne, Cleveland 14, Ohio. 

MOGUL, Strong, projection arc lamp: The Strong 

Electric Corp., 87 City Park Ave., Toledo 2, Ohio. 

MOTORLITE motor operated dimmer: Ward Leonard 

Electric Co., 115 MacQuestion Pkwy., Mt. Vernon 

N. Y. 

MOUNDS candy bar: Peter Paul, Inc., Naugatuck, 

Conn. 

MOUNT-N-AIRE deodorizers: Thermolater Corp., 1628 

Victory Blvd., Glendale 1, Calif. 

MOV-E-VUE windshield rain visors: Pioneer Sales Co 

P. O. 899, Waferbury, Conn. 

MR. GOODBAR condy bar: Hershey Chocolate Corp., 

Hershey, Pa. 

MULTIFLO electric carbonators: Multiplex Faucet Co., 

1400 Ferguson, St. Louis 14, Mo. 

MULTIPLEX dispensers carbonated drinks: Multiplex 

Faucet Co., 1400 Ferguson, St. Louis 14, Mo. 

MULTIPOP electric corn popper: Electroware Corp., 

1336 W. Bancroft, Toledo, Ohio. 

MULTITON motor truck: Stokvis-Edera Co., 18 Secatoag 

Ave., Port Washington, N. Y. 

N 

NEVIAL fluorescent, plastic, changeable letters: Wagner 

Sign Service, Inc., 218 S. Hoyne Ave., Chicago 

12, III. 

NIAGARA carbonator: Selmix Dispensers, Inc., 5-17 

46th Rd., Long Island, N. Y. 

NEUTYPE film cabinet: Neumade Products Corp., 

W. 42nd St., New York 36. 

330 

NORELCO 70/35mm projector. North American Phillips 

Co., Inc., Motion Picture Equipment Div., 100 

E. 42r>d St., New York 17, N. Y. 

NYLWOOD carpet: National Theatre Supply, 92 

Gold St., N. Y. 38, N. Y. 

OASIS electric water coolers: The Ebco 

401 West Town St., Columbus 6, Ohio. 

Mfg. Co., 

OLD COLONY flavored beverages, soft drink: Orange 

Crush Co., 2201 W. Main St., Evanston, III. 

OLD NICK candy bar: Schutter Candy 

W. Augusta Blvd., Chicago 51, III. 

Co., 4730 

OLYMPIC popcorn machine: Cretors Corp., Box 

1329-B, Nashville, Tenn. 

TRADE NAME INDEX 

OPEN HEARTH charco gas broiler: Bakers Pride Oven 

Co, Inc, 1641 E. 233rd St., New York 66, N. Y. 

OROT1P projector carbons: National Carbon Co., Inc., 

30 E. 42nd St., New York 17, N. Y. 

PABLO white screen paint: National Theatre Screen 

Refinishing Co., 129 Zenner Ave., Buffalo 11, N. Y. 

PAC-KUPS paper cups: Dixie Cup Co., Easton, Pa. 

PASTILLES licorice candy: Henry Heide, Inc., 313 


PAYDAY candy bar: Hollywood Brands, Inc., Centralia, 

III. 

PEARLEX projector carbons: National Carbon Co., Inc., 


PECAN PETE candy bar: Paul F. Beich Co., 1121 

Front St., Bloomington, III. 

PEERLESS projection arc lamps: J. E. McAuley Mfg. 

Co., 552 W. Adams St., Chicago, 111. 

PER-FOLD projection screens: The Radiant Mfg. Co., 

2627 Roosevelt Rd., Chicago 8, 111. 

PERFUMATIC cologne dispensers: Jo-Lo Perfurtiotic 

Dispenser, Inc., 328 Stephens St., Jersey City 5, N. J. 

PERLITE indoor screen: Williams Screen Co., 1679 

Summit Lake Blvd., Akron, Ohio. 

PERMA-LITE theatre screens: Vocalite Screen Corp., 

19 Debevoise Ave., Roosevelt, N. Y. 

FERSPECTA stereophonic sound integrator: Fairchild 

Recording Equipment Co., 1 54 St. and Seventh 

Avenue, Whitestone, N. Y. 

P1C-A-BAR ice cream merchandiser: West Coast Sheet 

Metal Works, 935 Venice Blvd., Los Angeles 15, 

Calif. 

PICTO-SCOPE anamorphic lens system: Apex Specialties 

Co., 1115 Douglas Ave., Providence 4, R. I. 

PIN-CORE slug to eliminate carbon waste: Economizer 

Enterprises, 524 W. 23rd St., Los Angeles. 

PLAYMATE playground equipment: The Delmar F. 

Harris Co., 517 Broadway, Concordia, Kas. 

PLEXIGLAS acrylic plastic: Rohm and Haas Company, 

Washington Square, Philadelphia 5, Pa. 

POPALOT popcorn machine: Gold Medal Products Co., 

318 E. Third St., Cincinnati 2, Ohio. 

POPCOBETTER popcorn seasoning: Manley, Inc., 1920 

Wyandotte, Kansas City, Mo. 

POPCORN SHOPPE popcorn dispenser: 

1740 Broadway, New York City. 

APCO, Inc., 

POP KING popcorn: Prunty Seed Co., 620 N. 2nd St., 

St. Louis. 

POPSIT PLUS popcorn seasoning: C. F. Simonin's Sons, 

Inc., Tioga and Belgrade Sts., Philadelphia 4. 

POP UP FRI deep fat fryer: Cretors, Corp., P. O. Box 

1329, Nashville 9, Tenn. 

PRISM PROCESS, plastic screen coating for driveins: 

George English Corp., Berwyn, Pa. 

PUSH-BACK theatre chairs: Griggs Equipment Co., 

Belton, Tex. 

QUIK-SERV grill: Star Mfg. Co., 6300 St. Louis Ave., 


RAINMASTER in-car speakers: Motiograph, Inc., 4441 

West Lake Street, Chicago 24. 

RAIN VISOR windshield protector: Pioneer Sales Co., 

P.O. Box 899, Waterbury, Conn. 

RAISINETS chocolate covered raisins: Blumenthal 

Bros. Choc. Co., Margaret & James St., Phila. 37, 

Pa. 

RED ARROW selenium rectifier: Strong Electric Corp., 

1 1 City Park Ave., Toledo 2, Ohio. 

REDI-MADE cords for drive-in speakers: Glenn Koropp 

Co., 3600 San Ysidro Way, Sacramento, Calif. 

REFRESHERETTE hot dog and drink machine: Manley, 

Inc., 1920 Wyandotte, K. C, Mo. 

REGULITE motor operated dimmer: Ward Leonard 

Electric Co., 115 MacQuestion Pkwy., Mt. Vernon, 

N. Y. 

RELAX RECLINER reclining bock theatre chair: Heywood-Wakefield 

Co., 301 0-1 0th St., Menominee, 

Mich. 

REMOVA-PANEL frames: Adler Silhouette Letter Co., 

11843 W. Olympic Blvd., Los Angeles 64, Calif. 

RESTFOAM cushioning material; Hewitt Rubber of 

Buffalo, 240 Kensington Ave., Buffalo 5, N. Y. 

RETRACTO coiled speaker cords: Sandler Mfg. Co., 

2108 Payne Ave., Cleveland 14. 

REVOLVO-RAY outdoor signal: 

liams St., New York City. 

Sireno Co., 212 Wil- 

RICHBO popcorn seasoning: Dell Food Specialties, 

Inc., Beloit, Wis. 

ROCKET counter kitchen: Hotpoint Co., 6201 W. 

Roosevelt Rd., Berwyn, HI. 

ROLL-A-GRILL automatic frankfurter grill: J. J. Connolly, 

Inc., 457 W. 40th St., New York 18, N. Y. 

ROLO candy bar: New England Confectionery Co., 

254 Massachusetts Ave., Cambridge 39, Mass. 

ROTO-CORE rotating core pin for joining carbon 

stubs: Economizer Enterprises, 524 W. 23rd St., 

Los Angeles.

822-24 

Ave., 

TRADE NAME INDEX 15 

ROTO-GRILLE hot dog broiler: Hollywood Servemaster 

Co., 114 W, 18th St., Kansas City, Mo. 

ROTODRAPER pivot arm fixture: Automatic Devices 

Co., 116 N. 8th St., Allcntown, Pa. 

ROTO-RED infrared hamburger broiler: Arrow Engineering 

Co., Indianapolis, Ind. 

ROTO-SLEEVE carbon coupling device: Economizer 

Enterprises, 524 W. 43rd St., Los Angeles 37, Calif. 

ROUGENE lens cleaning pencil: Fisher Manufacturing 

Co., 1185 Mt. Read Blvd., Rochester 6, N. Y. 

ROYAL BRAZILS candy bars: Fenn Bros., Inc., 114- 


ROYAL CROWN beverage syrup: Nehi Corp., 1000 

Ninth Ave., Columbus, Ga. 

ROYAL SOUNDMASTER sound systems: The Ballantyne 

Co., 1712 Jockson St.. Omaha 2, Neb. 

RUSH HOUR popcorn: Prunty Seed & Groin Co., 620 

No. 2nd St., St. Louis 2, Mo. 

SAFLITE safety swing seats: Jamison Mfg. Co., 8800 

S Mettler St., Los Angeles, 3. 

SANI-DRI electric hand dryers: Chicago Hardware 

Foundry Co., 2500 Commonwealth, N. Chicago, III. 

SANI-SERV ice cream freezer: General Equipment 

Sales, 1349 Stadium Dr., Indianapolis, Ind. 

SANI-SHAKE malt shaker: General Equipment Soles, 

Inc., 1349 Stadium Dr., Indianapolis, Ind. 

SAVOROL popcorn seasoning: Blevins Popcorn Co., 

Popcorn Village, Nashville, Tenn. 

SCOTSMAN automatic ice machines: American Gas 

Machine Co., Dept. MT 25, Division of Queen Stove 

Works, Inc., Albert Lea, Minn. 

SEALTITE film storage cabinets: Neumade Products 

Corp., 427 W. 42nd St., New York 18, N. Y. 

SEALUXE poster coses; door hardware; crown control 

equipment: Universal Corp., 6710 Denton Drive, 


SEAZO popcorn seasoning: C. F. Simonin's & Sons, 

Inc., Philadelphia 34, Pa. 

SECTIONAD changeable letter panels: Adler Silhouette 

Letter Co., 11843 W. Olympic Blvd., Los Angeles. 

SELECTIFIER selenium arc rectifiers: Norpat, Inc., 113 

W. 42nd St., New York 36, N. Y. 

SELMIX beverage dispenser: The Coca-Cola Co., P. O. 

Drawer 1734, Atlanta 1, Ga. 

SEL-TUBE selenium rectifier conversion kits: Kneisley 

Electric Co., 333 W. Woodruff, Toledo, Ohio. 

SEPTO-SOLV septic tank cleaner: M. T. Abbey Chemical 

Co., 646 N. Michigan, Chicago. 

SERVETTE popcorn warmer: Hollywood Servemaster 

Co., 114 W. 18th St., Kansas City, Mo. 

SERVEMASTER popcorn warmer: Hollywood Servemaster 

Co., 114 W. 18th St., Kansas City, Mo. 

SERV-O-MATIC concession stand: Manley, Inc., 1920 

Wyandotte, Kansas City, Mo. 

SERVUS-FONE communication system: Motiograph, 

Inc., 4441 Wilake St., Chicago 24, III. 

SHAKE-SPA drink dispenser: Cole Products Corp., 

560 W. Lake St., Chicago 6, III. 

SHOKLESS coconut oil heater: The Kneisley Electric 

Co., Toledo 3, Ohio. 

SHOWBAGS plastic speaker covers: Central States 

Paper and Bag Co., 5221 Natural Bridge Ave., 

St. Louis. 

SLUSHMASTER, slush-type drink dispenser: Marian 

Co., 500 W. Cermak Rd., Chicago, III. 

SILENT STEEL curtain trccks: Automatic Devices Co., 


SIL-TUBES silicon junctions: Kneisley Electric Co., 


SILVERLITE screen resurfacing coatings: Vocalite 

Screen Corp., 19 Debevoise Ave., Roosevelt, N. Y. 

SILVER SERVICE curtain controls: Automatic Devices 


SIMPLEX projection and sound system: distributed 

by Notional Theatre Supply, 92 Gold St., N. Y. 38, 

N. Y. 

SIT-IN coil spring seat cushion: Heywood-Wakefield 

Co., 3010-10th St., Menominee, Mich. 

SKID-NOT nonslip floor finish: Monroe Co., Inc., 

SKY FIGHTER aerial ride: Allan Herschell Co., North 


SLIDE-BACK theatre chairs: Ideal Seating Co., Grand 

Rapids, Mich. 

SLUSHMAKER beverage dispenser: Sweden Freezer 

Co., 3401 17th Ave., W. Seattle 99, Wash. 

SLUSHMASTER, slush-type drink dispenser. Marian 

Co., 500 W. Cermak Rd., Chicago, III. 

SMOOTH SAILIN candy bar: Hollywood Brands, 836 

S. Chestnut, Centralia, III. 

SNAPLITE projection lenses: Kollmorgen Optical Corp., 

30 Church St., N. Y. 7, N. Y. 

SNAP LOK letters: Adler Silhouette Letter Co., 11843 

W. Olympic Blvd., Los Angeles 64, Calif. 

SNICKERS candy bar: Mars, Inc., 2019 N. Oak Park 


SNO KING candy bor: Hollywood Brands, Inc., 836 

S. Chestnut, Centralia, III. 

SNO-KONETTE ice shaver: Gold Medal Products Co., 

316-18 E. Third St., Cincinnati, Ohio. 

SNO-MASTER ice shaver and sno-cone machine: Sno- 

Master Mfg. Co., 124 Hopkins PI., Baltimore. 

SNOW MAGIC snow cone machine: Samuel Bert Mfg. 

Co., Box 7806, Dallas, Tex. 

SODA BAR drink dispenser: Everfrost Sales Co., 14815 

S. Broadway, Gardena, Calif. 

i 

SODAMAKER beverage dispenser: Superior Refrigerator 

Mfg. C" , St. Louis., 

Mo. 

SODAMASTER beverage dispenser: Carbonic Dispensers, 

Inc., Herbert Rd., Canfield, Ohio. 

SODA-MITE drink dispensers: Leitner Equipment Co., 

2535 N. 25th Ave., Franklin Pork, III. 

SODASERVER ioft drink dispenser: Sweden Freezer 

Corp., 3401 17th Ave. W., Seattle 99, Wash. 

SODASHOPPE automatic beverage dispenser: 

Inc., 1740 Broadway, New York 19, N. Y. 

Apco, 

SOFTSERVER ice cream machine: Sweden Freezer Mfg. 

Co., 3401 17th Ave. W., Seottle. 

SOSOLVEX antistatic film 

Supply, 602 W. 52nd St., 

cleaner: S.O.S. 

New York City. 

Cinema 

SOUNDMASTER sound systems, projectors, etc.: 

lantyne Co., 1712 Jackson St., Omaha 2, Neb. 

Bal- 

SOUP-SPA automatic soup dispenser: Cole Products 

Corp., 560 West Lake St., Chicago 3. 

SPANOTRAC curtain track: Automatic Devices Co., 

2121 South 12th St., Allentown, Pa. 

SPLICE-O-FILM automatic film splicer: Harwald Co., 

1216 Chicago Ave., Evanston, III. 

SPONGEX rubber rug pad: B. F. Goodrich Sponge 

Products Co., 516 Derby Place, Shellon, Conn. 

SPOT PECAN candy bar: Hollywood Brands, Centralia, 

III. 

STABILARC motor-generator sets: Automatic Devices 


STABILINE voltage regulators: The Superior Electric 

Co., 2020 Demers Ave., Bristol, Conn. 

STARMASTER fryers, griddles, etc.: Star Mfg. Co., 

6300 St. Louis Ave., St. Louis. 

STEAMETTE food warmer: Greer Enterprises, 281 N. 

Grant Ave., Columbus 3, Ohio. 

STEAMRO hot dog steamer ond bun warmer: Star 

Mfg. Co., 6300 St. Louis Ave., St. Louis 20, Mo. 

STEELSPIN merry-go-round: Jamison Mfg. Co., 8800 

S. Mettler St., Los Angeles 3, Colif. 

STIP-TEX drive-in screen point: Spatz Paint Industries, 

Inc., 5237 Manchester Ave., St. Louis 10, Mo. 

SUPER CINEPHOR projection lenses: Bausch & Lomb 

Optical Co., 635 St. Paul St., Rochester 2, N. Y. 

SUPER CINEX proiection lamp: C. S. Ashcraft Co., 


SUPER-GLO motion picture screen: Radiant Screen 

Corp., P. O. Box 5640, Chicago. 

SUPER-HIGH projection lamps: Ashcraft Mfg. Co., 


SUPER 135 arc lamp: Strong Electric Co., 87 City 

Park Ave., Toledo, Ohio. 

SUPER PANATAR variable lens: Radiant Mfg. Co., 

2627 W. Roosevelt Rd., Chicago, III. 

SUPER POWER projection lamp: C. S. Ashcraft Mfg. 

Co., 36-32 38th St., Long Island City, N. Y. 

SUPERSCOPE variable lens: Superscope, Inc., 780 N. 

Gower St., Hollywood, Calif. 

SUPERLITE projection lenses: Projection Optics, 330 

Lyell Ave., Rochester 6, N. Y. 

SUPER-LITE theatre screens: Vocalite Screen Corp., 


SUPER LUXAR, projection lens: PAR Products Corp., 

602 Colorado Ave., Santa Monica, Calif. 

SUPER-OPTICA motion picture screen: Radio Screen 

Corp., P. O. Box 5640, Chicago. 

SUPER-SERVICE projector parts: LaVezzi Machine 

Works, 4635 W. Lake St., Chicago, III. 

SUPER SNAPLITE projection lenses: Kollmorgen Optical 

Corp., 30 Church St., New York 7, N. Y. 

SUPER SUCTION cleaning equipment: National Super 

Service Co., Inc., 1941 N. 12th St., Toledo 2, Ohio. 

SUPER-WITE theatre screens: Vocalite Screen Corp., 


SUPREX projector carbons: National Carbon Co., Inc., 


SUPREX theatre screens: Vocalite Screen Corp., 19 

Debevoise Ave., Roosevelt, N. Y. 

SYNCRO-DYNAMIC projectors: J. E. Robin, Inc., 330 

W. 42nd St., New York 18, N. Y. 

TALLY-KING hand-operated traffic counter: Faymus 

Div., Bankers & Merchants, Inc., 3227 N. Sheffield 

Ave., Chicago 1 3, III. 

TANGOS candy bar: Bunte Bros. Chase Candy Co., 

301 W. Franklin Blvd., Chicogo, III. 

TASTEE-POP popcorn seasoning: E. F. Drew & Co., 

Inc., New York 10, N. Y. 

TASTY-TWENTY vender for candy, pastry, cookie, 

crackers, gum, mint vender: Rose Mfg. Co., 31 E. 

17th St., New York 3, N. Y. 

TELESEAL underground cable: Whitney Blake Co., 

1565 Dixwell Ave., New Haven 14, Conn. 

TEXFOAM foam rubber: B. F. Goodrich Sponge Products 

Co., Shelton, Conn. 

TEX-TOP sponge carpet cushioning: Hewitt-Robins, 

Inc., 666 Glenbrook Rd., Stamford, Conn. 

TICKETAKER ticket stub collection box: General 

Register Corp., 43-01 22nd St., Long Island City, 

N. Y. 

TICOGRAPH admission checker: Theatre Control Corp., 

319 Orleans St., Detroit, Mich. 

TIFA insecticidal fog applicator, Comb. Equip. Div.: 

Todd Shipyards Corp., 81-16 45th Ave., Elmhurst, 

Queens, N. Y. 

TOILAFEX toilet plunger: Stevens Burt Mfg. Co., New 

Brunswick, N. J. 

TOOTSIE ROLLS: Sweets Co. of America, 1515 Willow 

Ave., Hoboken, N. J. 

TORNADO theatre blowers, vacuum cleaners ond 

floor machines: Breuer Electric Mfg. Co., 5100 

N. Ravenswood Ave., Chicago 40, III. 

TRAF-I-TROL exit control for drive-ins: Drive-In Theatre 

Service Co., Devon, Pa. 

TRANSLUX rear projection screens & lenses: Stewort- 

Trans-Lux Corp., 1111 W. Sepulveda Blvd., Torrance, 

Calif. 

TRANSVERTER motor generators and rheostats: The 

Hertner Electric Company, 12690 Elmwood Ave., 

Cleveland 1 

1 , Ohio. 

TRI-DRYER triple unit electric hand dryer: Electricaire 

Engineering Corp., 3138 W. Chicago Ave., 


TROUPER arc spotlight: Strong Electric Co., 85 City 


TRU-ARC selenium rectifier: J. E. Robin, Inc., 267 

Rhode Island Ave., East Orange, N. J. 

TUF-TRED tire fabric motting: American Mat Corp., 

2018 Adams St., Toledo 2, Ohio. 

U-H-l projection lamp: Strong Electric Co., 87 City 


ULTRA PANATAR projection lens: Radiant Mfg. Corp., 

627 W. Roosevelt Rd., Chicago 8, III. 

ULTRA-WHITE drive-in screen coating: Drive-In Theatre 

Mfg. Co., 505 W. 9th, Kansas City, Mo. 

ULTREX projector carbons: National Corbon Co., 30 

E. 42nd St., New York. 

UNIVERSAL arc slide projector: Strong Electric Co., 

87 City Park Ave., Toledo. 

UNIVERSAL in-cor speaker: Drive-In Theatre Mfg. 

CO., 505 W. 9th St., Kansas City, Mo. 

VARI-FOCUS projection lens: Woolensock Optical Co., 


VARISTAT auto transformer dimmer: Word Leonard 

Electric Co., 115 MacQuestion Pkwy., So. Mt. Vernon, 

N. Y. 

VERTAR rear projection lens: PAR Products Corp., 

926 North Citrus Ave., Hollywood, Caht. 

VENDARAMIC hot drink cups: Dixie Cup Div., American 

Can Co., 24th and Lhxie Ave., Easton, Pa. 

VENTARC projection lamp: National Theatre supply, 

92 bold St., New York 38. 

VICRA-LITE lenticular screen: L. E. Carpenter Co., 

350 Fifth Ave., N. Y. 

VICTORIA X 70/35mm projector: Cinematograpn International, 

Inc., 341 W. 44th St., New TorK JO, 

N. Y. 

VIDOSCOPE anamorphic lens: Walter Futter, 511 Fifth 


VINYLKOTE drive-in screen point: Raytone Screen 

Corp., 165 Clermont Ave., brooklyn 5, N. Y. 

VISTA POP popcorn machine: Manley, Inc., Dept. 

BO-655, 1920 Wyandorte St., Kansas City, Mo. 

VITROHM dimmer; Ward Leonard Electric Co., 115 

MacQuestion Pkwy., So., Mt. Vernon, IM. Y. 

VOCALITE crystal beaded sound screen: Vocalite 

Screen Corp., 130 Hudson Ave., Roosevelt, N. Y. 

VOICE OF THE THEATRE sound systems: Altec Lansing 

Corp., 2o0 W. 57th St., New rork 19, N. Y. 

VORTEX paper cups: Dixie Cup Co., Easton, Pa. 

w 

WALKER HI INTENSITY SCREENS: Notional Theatre 

Supply, Div. of National-Simpiex-Bludworth, Inc., 

92 Gold St., New York 7, N. Y. 

WALNUT CRUSH candy bars: Fenn Bros., Inc., 114- 


WEATHER CAP m-cor speakers: National 

Supply, 92 Gold St., New York 38. 

Theatre 

WESTCHESTER utility and burning cart: County 

Specialties, Box 468, Ossining, N. Y. 

WHIRL-A-DOG hot dog machine: Helmco, Inc., 7400 

W. Lawrence Ave., Chicago 31. 

WHIRLWIND cotton candy machine: Gold Medol 

Products Co., 318 East Tnird St., Cincinnati, Ohio. 

WHIZ candy bar: Paul F. Beich Co., Front St., Bloomington. 

III. 

WHIZ BANG popcorn machine: Gold Medal Products 

Co., 318 E. 3rd St., Cincinnati 2, Ohio. 

WONDERTONE indoor projection screen: Raytont 

Screen Corp., 165 Clermont Ave., Brooklyn, N. Y. 

X Y Z 

XR-170 pearl-surfaced screen: Raytone Screen Corp., 

67 Seabring, Brooklyn, N. Y. 

XR-171 onti-static, plastic-coated screen. Technikote 

Corp., 63 Seabring St., Brooklyn 31, N. Y. 

Y&S candy brands: Notional Licorice Co., 106 John 

St., Brooklyn 1, N. Y. 

ZERO candy bar: Hollywood Brands, Inc., 836 S. 

Chestnut, Centralia, III.

THEATRE EQUIPMENT AND SUPPLY DEALERS: U.S. AND CANADA 

KEY TO SYMBOLS: (C) Century dealers; (R) RCA affiliates; (B) Ballantyne; National Theatre Supply dealers ore indicated by name. Others are unaffiliated. 

ALABAMA: Birmingham—The Queen Feature Service, 

Inc., 19)2y 2 Morris Ave. (C) 

ARIZONA: Phoenix— Southwest Theatre Supply, 3750 

E. Van Buren. (C) 

National Theatre Supply, 111 W. Jackson. 

Phoenix Theatrical Supply, 324 N. 1 1 Wy. 

Tuscon—Arizona Film Supply, 33 West Congress St. 

ARKANSAS: Little Rock—Arkonsas Theatre Supply, 

1008 Mom (B) 

CALIFORNIA: Fresno—Midstate Theatre Supply, 1906 

Thomas Ave. 

Los Angeles—J. M. Boyd Co., 2032 S. Vermont Ave. 

John P. Filbert Co., Inc., 2007 Vermont Ave. (R) 

Notional Theatre Supply, 1961 S. Vermont Ave. 

Pembrex Theatre Supply, 1 969 S. Vermont Ave. (C) 

B. F. Shearer Co., 1 964 S. Vermont Ave. 

Sacramento—Glenn E. Koropp, 3600 Ysidro Way 

San Francisco— National Theatre Supply, 255 Golden 

Gate Ave. 

Walter G. Preddey, 187 Golden Gate Ave. (C) 

B. F. Shearer Co., of California, 243 Golden Gate Ave. 

Western Theatrical Equipment Co., 1 68 Golden Gate 

Ave. (R) 

COLORADO: Denver—National Theatre Supply, 2111 

Champa St. 

Service Theatre Supply Co., 2054 Broadway (B) 

Western Service & Supply, Inc., 2120 Broadway (R) 

CONNECTICUT: New Haven—Nationol Theatre Supply, 

122 Meadow St. 

DISTRICT OF COLUMBIA: Washington, D. C.—Elmer 

H. Braent & Sons, Inc., 925 New Jersey Ave., 

N. W. IR) 

Lust Theotre Supply, 1001 New Jersey Ave., N. W. 

R. & S. Theotre Supply, 920 New Jersey Ave., N. W. 

FLORIDA: Jacksonville—Southeastern Theatre Equipment, 

206 E. Bay St. (R) 

Roy Smith Co., 365 Park St. 

Miami— -Joe Hornstein, Inc., 273 W. Flagler St. (C) 

Pearce Theatre Equipment, 320 W. Flagler 

Tompa—United Theatre Supply, 206 Memorial H'way 

GEORGIA: Albany—Dixie Theatre Service & Supply, 

1010 North Slappey Dr. (B) 

Atlanta—Capitol 

N. W. (C) 

City Supply, Inc., 161 Walton St., 

Dixie Theatre Service and Supply, 95 Walton St., 

N. W. (B) 

Nationol Theotre Supply, 187 Wolton St., N. W. 

Southeastern Theatre Equipment Co., 203 Luckie 

St., N. W. (R) 

Wil-Kin Theatre Supply, 150 Wolton St., N. W. 

Savannah—Rhodes Sound & Projection Service, 218 

E. 56th Street 

ILLINOIS: Chicago—Abbott Theatre Equipment, 1311 

S. Wabash Ave. (R) 

An-Gar Co., 2831 N. Clork St. (C) 

Gardner Theatre Service, Inc., 1235 S. Wabash 

Movie Supply Co., 1318 S. Wabash (C) 

National Theatre Supply, 1325 S. Wabash 

Coultcrvi.le—Frank McLean Theatre Service, Second 

and Vine Sts. 

INDIANA: EvansvHIe— Evansville Theatre Supply Co., 

2400 E. Chandler Ave. 

Indianapolis—Ger-Bar, Inc., 442 N. Illinois 

National Theatre Supply, 436 N. Illinois 

Union City—.Projection Equipment Co. (B) 

IOWA: Des Moines—Des Moines Theatre Supply, 1121 

High St. IB) (C) 

Notional Theotre Supply, 1102 High St. 

KANSAS: Wichita—Southwest Theotre Equipment Co., 

I l8'/2 W. Douglas Ave. 

Topeka—Fred M. Walls, Theatre Service Co., 827 

Wayne Ave. 

KENTUCKY: Louisville—Foils City Theatre Equipment 

Co., 427-29 South 3rd St. 

Hadden Theatre Supply Co., 209 S. 3rd St. (C) 

LOUISIANA: New Orleans—Hodges Theatre Supply 

Co., 1309 Cleveland Ave. 

Johnson Theatre Service, 1409 Cleveland (B) 

Notional Theatre Supply, 220 S. Liberty St. 

Southeastern Theatre Equipment Co. of Louisiana, 

214 South Liberty St. (R) 

Shreveport—Alan Boyd, Jefferson Hotel Bldg. (C) 

MARYLAND: Baltimore—J. F. Dusman Co., 12 E. 25th 

St. IC) 

Notional Theatre Supply, 417 St. Paul Place 

MASSACHUSETTS: Boston—American Theatre Supply, 

616 Washington 

Copitol Theatre Supply Co., 28 Piedmont St. (R) 

Major Theotre Equipment Co., 44 Winchester St. 

Massachusetts Theatre Equipment Co., Inc., 20 Piedmont 

St. (C) 

Notional Theotre Supply, 37 Winchester St. 

Theotre Service & Supply Co., Inc., 18 Piedmont St. 

MICHIGAN: Detroit—Amusement Supply Co., 208 W. 

Montcalm St. 

Forbes Theotre Supply, 210-14 W. Montcalm St. (R) 

National Theatre Supply, 2312 Coss Ave. 

Grand Rapids—Ringold Theatre Equipment Co., 106 

Michigan St., N. W. 

MINNESOTA: Minneapolis—AVED Theatre Service, 

830 Lumber Exchange Bldg. (B) 

Elliott Film & Theatre Equipment Co., 1110 Nicollet 

Frosch Theotre Supply, 1111 Currie Ave. (R) 

Mpls. Theatre Supply, 75 Glenwood Ave. (C) (R) 

Nationol Theatre Supply, 56 Glenwood Ave. 

Norm Maintenance, 1017 E. Franklin 

Western Theatre Equipment Exchange, 45 Glenwood 

Ave. 

MISSISSIPPI: Jackson—Jackson Theotre Supply Co., 

414 W. Capital St. 

MISSOURI: Kansas City— Great Western Stage Equipment 

Co., 1 324 Grand 

Missouri Theatre Supply Co., 115 W. 18th St. (R) (B) 

Notional Theatre Supply, 223 W. 18th St. 

Shreve Theotre Supply Co., 217 W. 18th St. (C) 

Stebbins Theatre tquipment Co., 1804 Wyandotte St. 

St. Louis— National Theatre Supply, 3212 Olive St. 

St. Louis Thearre Supply Co., 3310 Olive St. (R) (B) 

MONTANA: Missoula—Northwest Theatre Supply, 509 

N. Higgins 

NEBRASKA: Omaha—The Ballantyne Co., 1712 Jackson 

St. (B) 

Notional Theatre Supply, 307 N. 16th 

Quality Theatre Supply Co., Inc., 1515 Davenport 

St. (C) 

The Western Theatre Supply Co., 214 N. 15th St. (R) 

NEW JERSEY: Asbury Park- 

P. O. Box 835 

Hark Theatre Supply, 

NEW MEXICO: Clovis— Eastern New Mexico Theotre 

Supply Co., Box 1099 

NEW YORK: Albany—Albany Theatre Supply Co., 443 

N. Peori St. IB) (C) 

National Theatre Supply, 962 Broadway 

Auburn—Auburn Theatre Equipment, 5 Court St. (B) 

buffalo—Buffalo Theatre Equipment ond Seating, 

505 Pearl St. 

Eastern Theotre Supply Co., Inc., 496 Pearl St. (R) 

National Tneatre Supply, 500 Pearl St. 

United Hrojector-Ftlm Corp., 228 Franklin St. 

New York—Amusement Supply Co., Inc., 341 W. 44th 

St. ICJ 

Copitol Motion Picture Supply, 630 Ninth Ave. (R) 

Crown Motion Picture Supplies Corp., 354 West 44th 

Joe Hornstein, Inc., 341 W. 44th St. 

Nationol theatre Supply, 356 W. 44th St. 

S.O.S. Cinema Supply Corp., 602 W. 52nd St. 

Star Cinema Supply Co., 621 W. 55th St. 

NORTH CAROLINA: Charlotte — Charlotte Theatre 

Supply, 227 Church St. (B) 

Dixie I neotre Supply Co., 213 3rd St. 

Harris Iheotre Soles, Inc., 321-25 S. Church St. 

Independent Theatre Supply, 216 W. 4th St. 

Standard Theotre Supply Co., 219 S. Church St. (C) 

Notional Theatre Supply, 304 S. Church St. 

Theatrical Engineering Co., Rt. 2, Sherbrooke Rd. 

Theatre Equipment Co., 1220 E. 7th St. 

Wil-K.in Theatre Supply, Inc., 229 S. Church St. 

Greensboro—Standora Theotre Supply Co., Inc., 215 

E. Washington St. (C) 

Theatre Suppliers, Inc., 3101 High Point Rd. 

NORTH DAKOTA: Fargo—McCorthy Theatre Supply 

Co., 67 N. 4th St. 

OHIO: Akron—Akron Theatre Supply, Inc., 980 N. 

Mom IC) 

Cincinnati—Cincinnati Theatre Supply Co., Inc., 3601 

Epworth Ave. 

Midwest Theatre Supply Co., Inc., 1638 Central 

Parkway (R) 

National iheotre Supply, 1637 Central Pkw. 

Cleveland—Cleveland Projector Co., 2108 Payne Ave. 

(B) 

Notional Theatre Supply, 2128 Payne Ave. 

Ohio Theatre Supply Co., 2108 Payne Ave. 

Oliver Theatre Supply, East 23rd 8. Payne Ave. (R) 

Columbus—American Theatre Supply, 165 N. St. (B) 

Dayton— Dayton Theatre Supply, 4679 Richwood Dr. 

Toledo—American Theatre Supply Co., 439 Dorr St. 

Theatre Equipment Co., 1206 Cherry St. (C) 

Toledo Theatre Supply Co., 3916 Secor Rd. 

OKLAHOMA: Oklahoma City—Century Theatre Supply 

Co., 706 W. Grand (B) 

W. R. Howell, 15 N. Dewey 

Nationol Theatre Supply, 700 W. Grand Ave. 

Oklahoma Theatre Supply, 628 W. Grand Ave. (R) (B) 

OREGON: Portland—Modern Theatre Supply Co., 1935 

N.W. Kearney 

B. F. Sheorer Co., 1947 N.W. Kearney St. 

Inter-State Theotre Equipment Co., 1923 N.W. 

Keorney St. (C) 

PENNSYLVANIA: Philadelphia—Blumberg Bros., 1305- 

07 Vine St. (R) 

Nationol Theatre Supply, 1225 Vine St. 

Superior Theotre Equip. Co., 1315 Vine St. 

Pittsburgh—Alexander Theotre Supply, Inc., 84 Van 

Braam St. (R) 

Atlas Theatre Supply Co., 402 Miltenberger St. 

Nationol Theatre Supply, 86 Van Broom St. 

RHODE ISLAND: Providence—Rhode Island Theatre 

Supply Co., 357 Westminster St. 

SOUTH CAROLINA: Florence—Ace Camera Supply, 

150 N. Irby St. 

Greenville— Trio Amusement Co., 229 N. Main St. 

SOUTH DAKOTA: Sioux Falls—American Theatre Supply, 

316 S. Main St. (B) 

TENNESSEE: Memphis— National Theatre Supply, 

412-414 S. 2nd St. 

Tn-State Theatre Supply, 320 S. Second St. (C) (R) 

TEXAS: Dallas—Hardin Theatre Supply Co., 714 S. 

Hampton Rd. (B) (C) 

Herber Bros., 408 S. Harwood St. 

Modern Soles and Service, 2200 Young St. 

National Theotre Supply, 300 S. Horwood St. 

Southwest Theatre Equipment, 2010 Jackson St. (R) 

El Paso— El Paso Theatre Equipment Co., 7522 Monterey 

Drive 

Houston—Southwestern Theatre Equipment Co., 1618 

Austin St. (R) 

San Antonio— Independent Theotre Supply, 2750 E. 

Houston St. 

Alamo Theatre Supply Co., 1 303 Alametos 

Equipment Sales & Service, 1214 N. Alamo. 

UTAH: Salt Lake City— Inter-Mountoin Theatre Supply 

Co., 264 E. First South St. 

National Theotre Supply, 368 E. 1st South St. 

Service Theotre Supply Co., 256 E. First South St. (B) 

Western Sound & Equipment Co., 264 E. 1st South 

St. (R) 

VIRGINIA: Norfolk—Norfolk Theatre Supply Co., 2706 

Col ley Ave. 

Roanoke—Perdue Cinema Service, 36 Kirk Ave., S.W. 

WASHINGTON: Seattle—American Theatre Supply 

Co., Inc., 2300 1st Ave. at Bell St. (B) 

Modern Theotre Supply, Inc., 2400 3rd Ave. (R) 

National Theotre Supply, 2319 2nd Ave. 

B. H. Sheorer Co., 2318 2nd Ave. 

WEST VIRGINIA: Charleston—Charleston Theotre 

Supply Co., 506 Lee St. 

Clarksburg—Lovett 8, Co., 333 W. Pike St. 

Elkins—Veterans Electrical Construction 8. Service, 

Inc., Randolph Ave. at 3rd St. (B) 

Huntington—Theatre Service 8. Supply, 1019 10th St. 

WISCONSIN: Milwaukee—Vic Manhordt Co., Inc., 

1 705 W. Clybourn St. (R) 

National Theatre Supply, 1027 N. 8th St. 

The Roy Smith Co., /10 W. State St. 

Theotre Equipment 8. Supply, 1009 N. 7th St. (B) 

Osceola—Stor Theotre Supply Co., 36 N. Cascade St. 

CANADA 

ALBERTA: Calgary—Dominion Sound Equipments, 

Litd., 712 &th Ave. W. (C) 

Sharp's Theotre Supplies, Ltd., Film Exchonge Bldg. 

Edmonton—Dominion Sound Equipments, 10330 104th 

St. 

M. L. Adomson Co., 9921 112th St. 

J. M. Rice 8. Co., Ltd., 10029 Jasper Ave. (B) 

BRITISH COLUMBIA: Vancouver—Dominion Sound 

Equipments, Ltd., 2162 W. 12th St. 

Dominion Theatre Equipment Co., Ltd., 847 Davie 

St. (C) 

General Theotre Supply Co., Ltd., 914-16 Davie St. 

La Salle Recreotions, Ltd., (Theatre Chair & Carpet 

Oiv.), 945 Granville St. 

Theatre Equipment Supply, 2182 W. 12th St. (B) 

MANITOBA: Winnipeg—Dominion Sound Equipments, 

Ltd., 218-222 Fort St. (C) 

General Theatre Supply Co., Ltd., 271 Edmonton St. 

J. M. Rice £ Co., Ltd., 710 Broadway 

NEW BRUNSWICK: St. John—Dominion Sound Equipments, 

Ltd., 4 Hazen Ave. (C) 

General Theatre Supply Co., Ltd., 86 Charlotte St. 

NEWFOUNDLAND: St. John—Atlantic Films & Electronics, 

Ltd., 22 Prescott St. 

Charles Hutton & Sons, 222 Water St. 

Motion Picture Supplies, Ltd., 22 Prescott St. 

NOVA SCOTIA: Halifax—Dominion Sound Equipments, 

Ltd., 76 Mollis St. (C) 

General Theatre Supply Co., 69 Fenwick St. 

ONTARIO: Ottawa—Dominion Sound Equipments, 

Ltd., 18 Western Ave. 

General Theotre Supply Co., 41 Belmont Ave. 

Toronto—Arrow Films, Ltd., 214 Adelaide St., W. 

Coleman Electrical Co., 18 Dundos Sq. 

Dominion Sound Equipments, 45 Wingold Ave. (C) 

Generol Theotre Supply Co., Ltd., 861 Bay St. 

QUEBEC: Montreal— Best Theatre Supply Co., 9370 

St. Hubert St. 

Dominion Sound Equipments, Ltd., 4040 St. Catherine 

St., W. (C) 

General Theatre Supply Co., 288 St. Catherine St. 

RCA Victor Co., Ltd., 1001 Lenoir St. 

Quebec, P. Q.—Dominion Sound Equipments, Ltd., 

1299 Blvd. Charest 

SASKATCHEWAN: Regina—Dominion Sound Equipments, 

Ltd., No. 5 Pisch Block, 1553 Albert (C)

This Many Pennies 

Makes 100 pounds of 

Pure SCOTSMAN ICE! 

Here's how to solve high ice costs—invest in 

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0*^,1^* 

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, 

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ELECTRIC 

ALL-ELECTRIC 

ALL-ELECTRIC 

IN-CAR HEATERS 

GZt^ 

Pl 

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SAFEST because 

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wires are insulated, embedded and 

completely sealed inside this finned 

aluminum casting. There is positively 

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is fan-circulated throughout the car 

and heater case remains cool to touch. 

A built-in Safety Switch automatically 

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.jl. 

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Boxoffice-October.19.1959

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