Boxoffice-April.13.1959

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APRIL 13, 1939
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TOP ACADEMY AWARD WINNERS: At the 31st annual presentation of Oscars by the
Academy of Motion Picture Arts and Sciences last week, the best picture of the year honor
went to MGM's "Gigi," a scene from which shown above center. Susan Hayward (right)
is
won the best actress award for her portrayal of the convicted Barbara Graham in "I Want
to Live" and Dovid Niven, as the discredited colonel in "Separate Tables," won the
best actor award. Both pictures ore United Artists releases . . . Story on Page 8.
Business in Upswing
'vi-clo» motlvf at ItM Poit Office at Kontoi
wMkly by AMociotsd Pubiicotioni,
iibih«\ ol All EdllMmt

LOUIS
'The line that stretches to your box-office"
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CALLING ALL
SHOWMEN!
THE GUARDIANS OF KING SOLOMON'S MINES
..JHiNIGiMniaGDiDFAH
AN M-G-M PICTURE
Produced by
KURI NEUMANN ALZIMBMI

^:m^lucnniEDmm wmu nnp
PEDRO
JAUNCBES 284-TIIEATR
C. V. Whitney's Production Of 'The YoKidTie
Gertrude Vanderbilt Gallery Of Westc|Galaf
National Magazines, Wire Services, Netrs,R2
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PAT WAYNE
FOLLOWING THE GREAT WAYNE TRADITION
IS SENSATIONAL IN HIS FIRST
STARRING ROLE!

»(Umil]| n ciiiiT,iRniin
ITOUTIONDIWESTiJ
d" Ties Up With Opening Of The
Gala Events To Be Covered By
^rs, Radio, and TV —April 25, 26!
»»»»»»»»»———»»——
i*ii***^T»^
The Third of C.V. Whitney's
Great "American Series"
nds! Ballyhoo! Big Western
excitement! stars, dignitaries, world-famous
guests! Western Dance Jamboree! Whiplash Rodeo and
Barbecue on Stampede Grounds!
Celebrity Roundup at
Buffalo Bill Memorial Museum run by Buffalo Bill's niece!
Glamor-jammed, gala evening performances of THE YOUNG
LAND! A full month of steady-flowing publicity leading
up to the two-day premiere!
^ INTO CODY! CHAMBER OF COMMERCE COOPERATION AND SUPPORT!
,
anBTV REPORTERS TO BE FLOWN

.in-Cliiel
'
•••
20th, THE ONLY COMPANY EVER TO HAVE
3 FOUR-STAR
ATTRACTIONS ON BROADWAY AT ONE TIME!
GEORGE STEVENS' production
THE DIARY OF
ANNE FRANK
DARRYL F. ZANUCK Productions Inc. Presents
COMPULSION
of
RKO NO
PALACE THEATREPr
• • • • Daily New
NO
RIVOLI THEATRI
• • • • Daily News
JERRY WALD's production
THE SOUND AND
of
THE FURY
A/OU
PARAMOUNT THEATRI
• * * • Daily News

HE NATIONAL FILM WEEKLY
BEN
SHLYEN
Published In Nine Sectional Editions
and Publisher
iditor-in-Chief
ONALD M. MERSEREAU, Associate
Publisher & General Monoger
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lORRIS SCHLOZMAN Business Mgr.
Published by
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ublication Offices: 825 Van Brunt Blvd..
ansas City 24. Mo. Nathan Cohen. Eimtlve
Editor: Jesse Shiyen, Managing
ditor: Morris Schlozman, Business Manser;
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(lalcher. Editor The Modern Theatre
clliin. Telephone CHestnut 1-7777.
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entral Offices: Editorial— 920 No. Mich
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le MODERN THEATRE Section Is In-
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Martha Chandler, 191 Walton NW.
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altlmore: George Browning. Stanley Thea.
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levtland: Elsie I.oeb. Falrmount 1-0048.
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riM per year: National Edition. $7 50.
L P R I L 13, 19 5 9
! ol. 74 No. 25
LET'S
/ HEATRE attendance not only was
good during Easter Week, it was terrific! That
may be gleaned from the reports of first-runs
from every part of the country. And, naturally,
it brought forth more expressions of enthusiasm
from exhibitors, producers and distributors
than we have heard in many a day.
True, it is a period when showgoing normally
takes an upward spurt, and some of the better
product is then being shown. But the jump in
attendance this time reached an extraordinarily
high point. And it wasn't limited just to blockbusters,
for many an exploitable smaller picture
also came through with surprisingly high grosses.
It was as though the hibernating public suddenly
decided all at once to come out of its
hiding, eager for good entertainment—and. ap-
]iarently,
rediscovered that the BEST was available
at motion picture theatres.
If only something concrete—and long-lasting
—could be done to consolidate this gain in public
interest and patronage! If only, something
would be done, when we've got 'em going, to
keep 'em coming!
Seems like we've been saying this same sort
of thing at just about this time for the past
several years. But the fact that we have to repeat
indicates that the job hasn't been done; that
whatever is needed hasn't been provided; that
after each such period of peak attendance, the
industry falls into an apathetic sluff and hits
lows that cut the gains from peak business to
shreds.
How to avert these sharp drop-offs is, of
course, the big question. Perhaps, a thorough
introspection of policies and practices, both by
exhibitors and distributors—and how they work
together—would provide the answer. Maybe,
it's because they don't work together that is the
underlying cause of this problem. Certainly,
something should—and CAN—be done to lift
low "between-the-peak" attendance and sustain
it at higher levels.
Golden
* •
Opportunity
The Academy Awards telecast this year, as
last, was a marvelous and impressive event. It
brought into an estimated 40 million American
homes visual evidence of the glamour of motion
picture personalities and kindled renewed and
widespread interest in motion pictures generally.
Material value will accrue to the Oscar-winning
performers and to the pictures in which they appear.
But what will happen after this event
ceases to be a conversation piece in the public
prints
or among potential patrons?
SUSTAIN THE GAIN
The favorable talk that the telecast will engender
will bring tangible results of a limited
order. We know, it was designed largely to improve
the industry's public relations. However, it
would seem that, with so much and so favorable
a public interest having been created, here is a
golden opportunity to keep up that interest;
to develop it into the creation of new and/or
more frequent customers.
This ties in with what we were trying to get
across in the foregoing article. Now that public
interest in motion pictures is at a high point, we
should strive to keep it high: By putting our
best foot forward, with producers keeping up a
continuing flow of their best product; and with
exhibitors exerting their best showmanship effort,
including making their theatres more inviting
and more than ever a place to which
peojtle will want to go.
Proud
Record
* *
Indeed a proud record is the report of Variety
International setting forth the expenditures of
$2,664,191 on charitable projects in 1958, making
a total of more than $7.5,000,000 for such
good work since the Variety Club's founding in
1928.
While much of these funds went for aid to
boys and mixed children's groups, included
were a variety of humanitarian institutions and
services. Hospitals and clinics, research on heart
and other diseases were aided, not only financially
but by the devotion of time and ability
of Variety members to improve the functioning
and service of these various projects. In all, it
is estimated that 153,668 persons were benefited
by Variety's "heart" program.
To our best knowledge, no other industry undertakes
such responsibility or does such fine
work in the interest of humanitarian causes of
such external nature. This, in addition to the
fine collective record of individual contributions
to so worthy an institution as the Will Rogers
Memorial Hospital, and the multitude of other
national and local charitable organizations.
Significant is the fact that from its beginning
with 11 men contributing $300 annually for the
support of one child, as International Chief
Barker George Eby cited, Variety now has 10,000
members whose service to others involves an
annual expenditure of approximately $3,000,000.
Q^Au--

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G/G/' SWEEPS OSCAR HONORS; f^^
HAYWARD. NIVEN ACTING TOPS 1^^
9 Awards for MGM Film
Sets New Record for
Academy Winners
HOLLYWOOD—The motion picture industry
put on its most impressive Academy
Awards ceremony this year, its most entertaining
telecast of the event, its most widely
viewed program and set an all-time record
in awarding nine Oscars to a single picture.
ACADE»IY'S TOP WINNER
It was a runaway affair for "Gigi." the
Metro-Goldwyn-Mayer musical which became
the first picture in the 31 -year history
of the Academy Awards to win every category
for which it was nominated. Among
the top honors taken by the gay musical of
romance in Paris were those for direction,
screenplay, color cinematography, costume
design, film editing, art direction-set decoration,
scoring of a musical, best song
and. of course, best picture of the year.
The MGM production became the second
musical to win an Oscar. The first
also was an MGM entry. "An American in
Paris." which, coincidentally. also was directed
by Vincente Minnelli and produced
by Arthur Freed.
While "Gigi" took virtually all major
awards in production aspects of filmmaking,
independent pictures released through
United Artists provided the best acting
performances. Susan Hayward received the
Oscar for best actress for her role as the
condemned Barbara Graham in "I Want
to Live!" while David Niven won the best
actor trophy for his work as the exposed
fraud. Colonel Pollock, in "Separate Tables."
For her role in the same picture, as
the jilted hotel manager. Wendy Hiller
won the award for best supporting actress.
and Burl Ives took the best supporting actor
honor for his role as the patriarch in
"The Big Country."
During the ceremony, formal presentation
was made of the Irving Thalberg
Award, for distinguished service in the production
of motion pictures, to Jack L. Warner,
president of Warner Bros. Announcement
of the honor had been made earlier
by the board of governors of the Academy.
Buddy Adler, production chief at 20th
Century-Fox. made the presentation on behalf
of the board.
HONOR TO CHEVALIER
Hollywood also took note of the long and
distinguished career of Maurice Chevalier.
who appeared in his first U. S. -produced
movie well over a quarter-century ago. On
behalf of the industry, Rosalind Russell
gave him a special O.scar in appreciation
for his contributions to motion pictures.
The prusentation followed Chevalier's appearance
in one of the highlights of the
evening, ihe singing of liis "Gigi" hit,
"Thank Heaven for Little Girls." in which
a bevy of Hollywood's most glamorous
ladies a.ssisted.
The show, produced b- .Jerry Wald, ran
about 20 minutes short of its scheduled
Vincente Minnelli (center) won the best direction award for "Gigi" at the
Academy Awards presentations. Only two musicals have won Oscars for being the
best pictures of the year and Minnelli directed both. Shown above also are Wendy
Hiller and Burl Ives who won Oscars for the best supporting roles, Miss Hiller for
her work in "Separate Tables" and Ives for his in "The Big Country."
two hours, and a hurried, impromptu closing
was added in which the assembled
Oscar winners and program participants
danced away the final moments. The ceremony
also was broadcast over NBC. George
Stevens, president of the Academy, appeared
briefly to welcome the Pantages
Theatre guests and the television-radio
audience to the ceremomes.
Following is the complete list of winners
BEST MOTION PICTURE
"Gigi," Arthur Freed Productions, MGM.
BEST PERFORMANCES
Actress: Susan Hayward, "I Want to Live!" Figaro-
United Artists.
Actor: David Niven, "Separate Tobies," Clifton
Productions, UA.
Supporting Actress: Wendy Hiller, "Separate To-
NBC Estimates 75 Million
Saw Academy Program
NEW YORK—With a Trendex rating
of 57.8. the Academy Awards presentation
Monday night (6) was seen
by more people in more homes than
any other show ever presented on television
in the United States, according
to Sidney Eiges, vice-president in charge
of press relations for the National
Broadcasting Co. The Trendex rating
was more than ten points higher than
any Oscar show in the past, the previous
high being 47.1 in 1955. The 1958
Trendex for the presentation was 44.7.
Four out of five TV sets in the U. S.
were reported to have been tuned to
the show Monday night. This means
that the program was presented in
29.000,000 homes and that 80 per cent
of the persons owning television sets
were watching it. NBC's estimate of
the total audience, based on the fact
that many children were in bed, reduced
its projected estimate to 75,-
000,000 viewers.
BEST SCREENPLAY
Alan Joy Lerner, "Gigi," Arttiur Freed Productions,
MGM.
BEST ORIGINAL STORY AND SCREENPLAY
Nathan E. Douglas and Harold Jacob Smith, "The
Defiant Ones," Kromer-UA.
BEST CINEMATOGRAPHY (COLOR)
Joseph Ruttenberg, "Gigi," Arthur Freed Prods.,
MGM.
BEST CINEMATOGRAPHY (BLACK AND WHITE)
Sam Leovitt, "The Defiant Ones," Kromer-UA.
Grace and
BEST SONG
"Gigi" from "Gigi," MGM;
Loewe, lyrics by Alan Joy Lerner.
BEST SCORING OF A MUSICAL
Andre Previn, "Gigi," MGM.
Keogh Gleoby
Frederick
BEST SCORING, DRAMATIC OR COMEDY PICTURE
Dimitri Tiomkin, "The Old Man ond the Seo," Lelond
Hoyword-Warner Bros.
BEST SOUND
"South Pacific," Todd-AO, Fred Hynes,
BEST FILM EDITING
Adrienne Fazan, "Gigi," MGM.
BEST COSTUME DESIGN
Cecil Beaton, "Gigi," MGM.
BEST SPECIAL EFFECTS
"torn thumb," George Pol Productior MGM. Tom
Howard (Visual effects).
BEST DOCUMENTARY FEATURE
"White Wilderness," Walt Disney Pr Ben
Shorpsteen, producer.
BEST DOCUMENTARY SHORT
"Ama Girls," Walt Disney Prods., Ben Sharp
BEST FOREIGN LANGUAGE FILM
"My Uncle," Spccto-Groy-Alter Films, in ossocia
tion with Films del Centaure (France).
BEST LIVE ACTION SHORT
"Grond Canyon," Walt Disney Prods, Walt Di<
ncy produc
BEST CARTOON SHORT
"Knighty Knight Bugs," Worncr Bros., John W.
Burton, producer.
SCIENTIFIC AND TECHNICAL AWARDS
Class (Plaque)
II
W Prideaux, Roy Leighton and the Don Lomp
Division of General Electric Co., for the development
and production of on improved lO-kilowQtt
lamp for motion picture set lighting.
Inc., Panovision, for the design and development
of the Auto Panotar onomorphic photographic lens.
Class III (Certificate of Honorable Mention)
Willy Borborg, of the Generol Precision Loboratory,
Inc for development of a high-speed intermittent
movement for 35mm motion picture theatre prolection
equipment.
Fred Ponedel, George Brown and Conrad Boye of
the Worner Bros. Special Effects Department fof
the design and fabrication of a New Ropid Fire Mor-
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BUSINESS IN AN UPTURN, WITH
TREND BASED ON SOLID GROUND'
Sindlinger, MPAA Report
Public Is Responding to
Flow of Good Films
NEW YORK—The return of a
substantial
number of pictures with appeal to
women has been a major factor in an uptui-n
in theatre attendance, Sindlinger &
Co., industry analysts, reported this week.
The Sindlinger report was substantiated
in a cheerful statement issued by the Motion
Picture Ass'n of Ainerica in which the
industry officially noted "the exceptional
public response to the current flow of outstanding
Hollywood films."
cal distribution and is not confined just
to key cities, such as New York, Chicago
and Los Angeles."
Sindlinger reported that, for the week
ending March 14, attendance was 33,500,-
000, an increase of 2.8 per cent over the
same week a year ago. This, he said, represents
a continuing trend which started
upward in mid-February this year.
"This is an abrupt change, for January
1959 dropped 9.6 per cent from 1958 and
the first two weeks of February this year
were 20 per cent behind the previous year,
the survey indicated.
"Women are going back to the movies
in increasing numbers, and are responsible
for the improvement in attendance in the
past few weeks," Albert Sindlinger said.
"For the first time in five years, the majority
of pictures in release have unusual
interest for the feminine infrequent patron,
among them 'Auntie Mame,' 'Inn of the
Sixth Happiness,' 'Some Came Running,'
'I Want to Live!' and 'Separate Tables.'"
He said he expected the trend to continue,
in view of such films as "Imitation
of Life," just going into release, which is
attracting 70 per cent feminine audiences.
"It is no coincidence that women are
returning to motion picture theatres to
see their kind of entertainment, when TV
offers such a multitude of westerns and
'action' shows."
BORNE OUT IN MIDWEST
The Sindlinger story is borne out in a
business report made by Richard Orear,
executive vice-president of Commonwealth
Theatres, a circuit operating 88 theatres
in Kansas, Missouri, Arkansas and Iowa.
Whereas, the Sindlinger report said the
upturn started in March, Orear reported
the upswing in Commonwealth situations
began in February.
"We were down in January compared to
the previous year, but that may well have
been because we played 'Sayonara' in January
1958 and had nothing comparable to
Exhibitors Ponder Fate
Of $165,000 B-B Fund
NEW YORK—Whether elements of
the
radio campaign and the newspaper ad
layouts for the business-building campaign
can be salvaged in view of the unwillingness
of the Motion Picture Ass'n of America
to go along on anything except the overall
campaign is a question that has been
asked of the executive committee of the in-
STARTED BEFORE EASTER
"What appears most assuring is that the
trend appears to be based on solid ground,"
the MPAA declared. "It started before
Easter and was accelerated during the
holiday season. It appears to be carrying
over as more pictures go into general release.
The trend also has wide geographi-
dustry's business-building project.
Ernest G. Stellings, cochairman of the
committee, posed the question in letters
sent to three other exhibitor members of
the executive committee, after the MPAA
board had declined to match exhibition's
funds for the radio portion of the campaign.
At its meeting on Monday i6i, the
MPAA expressed a desire to conduct the
campaign but voted to match exhibition
money only when funds had been raised to
offer this year," Orear said. "However, in
February we drew even to 1958 and since
then have been running ahead of our last
year's figures."
The MPAA statement on current business
said that the association had received
"gratifying" reports from all member companies
on current product.
Baltimore 'Adults Only'
Bill Loses in Committee
BALTIMORE — By an overwhelming
vote, the Senate bill aimed at motion picture
censorship for Baltimore moviegoers
between six and 16 years of age was rejected
this week by the House Judiciary
Committee at Annapolis.
The measm'e, originally a statewide bill
but amended on the Senate floor to make
it apply only to Baltimore, would authorize
the State Board of Motion Pictm'e Censors
to label certain films as restricted to
adult-viewing in the city.
It would be a crime knowingly to exhibit
such films to childi-en. The same
movies, however, could be shown in the
counties without invoking penalties.
'Raisin in the Sun' Wins
Drama Critics Award
NEW YORK — "Raisin in the Sun," the
Broadway stage hit by Lorraine Hansberry,
which will be produced by David
Susskind and Philip Rose for Columbia
Pictm-es, won the Drama Critics Circle
Award as the best American play of 1958-
59. The play, which opened on Broadway
March 11, is the first play by a Negro
writer to earn the award.
launch all elements of the drive. The letter
was sent to Harry Brandt, Sol Schwartz
and Horace Adams.
Stellings also asked what should be done
with the $165,000 raised by exhibition for
the radio phase. He said that some exhibitor
leaders had expressed the hope that
if the campaign did not materialize, the
material prepared to date might be salvaged
so that it could be made available to
exhibitors at cost to run state, regional or
individual campaigns without productiondistribution
financial help.
Stellings' letter said the executive committee's
decision would be made known to
all exhibitor contributors as soon as the results
of a poll he will conduct are received
and tabulated.
on MPAA action on Page 15)
TOA Launching Plan
On Better Projection
NEW YORK — The first step toward
Theatre Owners of America's proposal to
establish an industry committee to promote
better projection will be taken Wednesday
(151 at a luncheon meeting, called
by TOA, for representatives of sound, service,
carbon, union and trade associations.
The sessions will be held at the Hotel Astor.
George Kerasotes. TOA president, said
that the representatives would discuss the
feasibility of organizing on a noncommercial,
nonprofit basis to make projection
training available without cost to theatre
men who want it.
The meeting will be the result of efforts
by TOA to provide training for theatre
owners, operators and managers to
enable them to identify and immediately
correct inferior picture presentation. Need
for the training, Kerasotes said, was based
on the recent survey of the Motion Picture
Research Council which found subpar projection
in 70 per cent of 700 theatres inspected
during a two-year period.
Invited to the luncheon meeting were
representatives of RCA Service Co.. Altec
Service Co., National Carbon Co., Lorraine
Carbon Co., lATSE, Theatre Equipment
Dealers Ass'n, Theatre Equipment and
Supply Manufacturers Ass'n, Society of
Motion Picture and Television Engineers,
TOA and TOA's equipment committee.
Kerasotes said that informal discussions
with Altec, RCA, National Carbon. Lorraine
and lATSE had indicated a desire to cooperate
and that the luncheon meeting
would explore how the project could best
be activated.
BOXOFFICE
April

"
"
Two Producers Look of the Industry
William Perlberg Says Toll-TV Should Be Given a Fair Test
NEW YORK — "The American public
should be given a freedom of choice as
to whether or not
they want toll-TV."
according to William
Per 1 berg, producer
witli George Seaton
of the forthcoming
•But Not for Me" for
Paramount.
Perlberg also maintains
that Congress
is unfair in its condemnation
of toll-TV
and that exhibitors
WiUiam Perlberg
^re also making a
mistake in not secui--
ing a franchise to use toll -TV in their
towns or territories.
Perlberg, who was the first president and
is now on the board of Screen Producers
Guild, has an article on toll-TV in the
current issue of the Screen Pi-oducers
Journal and he may devote an entire issue
to this subject, with opinions from various
industry leaders, he said.
SEEKING OPINIONS OF ALL
STILL DEMAND STARS
Perlberg also mentioned that, despite the
exhibitors' plea for "new talent," they still
will not offer anything for pictui-es without
established name stars. Also, the exhibitors'
plea for more pictures would only
mean "more catastrophies, not more hit
pictures."
"How many block-busters of the calibre
of "The Ten Commandments,' 'Around the
World in 80 Days' or 'The Bridge on the
River Kwai' can producers make each
year?" Perlberg asked. He also contended
that there Is more 'new talent" being developed
today, as witness Paul Newman.
Joanne Woodward. May Britt, Carroll Baker
and others.
"Admission prices are way out of line
today," Perlberg said and he also said that
many exhibitors arc "challenging patrons
to go to their out-of-date houses, instead
of making the theatres inviting for them."
He cited the refurbished Loew's State in
New York as an example of what a modern
theatre should look like.
Finally getting around to his cui-rent
future pictures for Paramount release.
Perlberg said that he and Seaton have
completed "But Not for Me," starring
Clark Gable, Lilli Palmer and Carroll Baker,
for release dui'ing the August -October
1959 period.
His next production will be "The Rat
Race," from the Broadway play by Garson
Kanin. which wiU start filming in
September with Tony Cm-tis and Debbie
Reynolds starred. In May 1959, Perlberg
will take an art director and unit man
to Europe to shoot backgrounds for "Counterfeit
Ti-aitor," which he will not actually
start filming until June 1960. Also in 1960.
Perlberg will film the current Broadway
hit, "The Pleasure of His Company," which
he bought for $300,000 before it opened
in New York. Perlberg has signed Fred
Astaire and Lilli Palmer to play the roles
of the parents, played on Broadway by
Cyril Ritchard and Cornelia Otis Skirmer.
Because the play is expected to run into
next season, the picture cannot be released
until 1961. Miss Palmer, who made
her first Hollywood film in five years in
"But Not for Me," will also be in "Counterfeit
Traitor."
Every Producer Must Exercise Highest
Degree of Self-Censorship: Goldwyn
Perlberg claims that the toll-TV tests
PHILADELPHIA—"Porgy
in Bartlesville, Palm Springs and Chicago
did not give the home screen show-
and Bess" will Hitting out on another favorite topic.
usher in a new era in motion pictm-es. Goldwyn told the women that he had "no
ings of current pictures a "fair test." He
_ Samuel Glodwyn said use for those who go in for sensationalism
in
had pay-TV at his home in Palm
an address delivered
to
or sex or catch-penny devices in the hope
Springs,
where it "was very successful," but there
the Federation
of Motion Pic-
out with
of luring the public to the boxoffice. Moreover,
any
were not enough new pictures available
only the
producer who starts
thought in mind of making a
ture Councils on
James A. Mulvey, his public.
for it and, of course, "local exhibitors
Thursday 1 9 » . The boxoffice success is usually foredoomed to
squawked."
"Let Telemeter. Skiatron. Zenith or one
speech was read by failure. No producer is smarter than the
of the other systems go broke trying it
long-time associate, "What the producer must do is make a
out, if necessary. Toll-TV still should be
in
given a fair chance," Perlberg said. Speaking
as a producer who has made
Goldwyn's absence. picture that he believes in; that he thinks
Mulvey also accepted will provide good entertainment and that
40 features
from 1933 to 1959, Perlberg believes
an award given by pleases him. It is a good feeling to look
t
"toll-TV may tui-n out to be something
h e Federation to back to know that I have never made a
great for producers."
Samuel Goldwyn Goldwyn for his picture I was ashamed of, and to know
contributions to the that in 'Porgy and Bess' I have once again
Perlberg also scoffed at the American
Congress of Exhibitors ad in a recent
art of motion picture production.
put on the screen a picture made with
trade publication in which it pleaded for
In his address. Goldwyn also scrutinized the same standards of taste that I have
"more pictures yearly, which might reduce
two of his favorite subjects: good taste and sought to exercise over all the years. 1
censorship. Referring to the former, he hope that when you see it, you, too. will
studio overheads, develop new talent, etc."
stated that "Porgy and Bess," as with every feel that it opens an entirely new horizon
Perlberg admitted that only 150 pictures
were produced in 1958. compared
picture he had produced, was conceived and in picture making."
to
the 300-400 per year shortly after World executed in good taste, "which is one of Goldwyn said there had always been a
War II, but he agrees with Samuel Goldwyn
that the trend today is toward fewer A picture must be developed and could not have wide public appeal but
the very important ingredients in any picture.
fear by producers that great operatic music
and better pictui-es and with Goldwyn's
handled in a manner that is not cheap that "George Gershwin's music never has
or vulgar or offensive.
had any less popular appeal because it
prediction that 100 pictures yearly would
be the right number.
"This does not mean." he continued, was also classic."
"that pictures must be so bland or innocuous
that they must be geared to the mental
outlook of a 12-year-old child. A picture
can be provocative of thought; it can
treat with real human problems in a realistic
manner; it can and must be honest
with itself and with its audience. But all
this must be done within the bounds of
taste which every person sets for himself."
On censorship, Goldwyn said: "You know
my views—I'm against it. But it Ls precisely
because of that that I feel every motion
picture producer is under a duty— to himself
and to the public—to exercise the
highest degree of self-censorship that is
possible."
Commenting on his reason for making
"Porgy and Bess," Goldwyn said: "It was
the exciting challenge to achieve a new
plateau in motion picture making that
made me feel that once again I might be
able to participate in something which
would open new vistas, which would add
a whole new dimension to the screen
The Council's citation to Goldwyn was
for "pioneer, showman, philanthropist, a
maker of significant events, a force in our
times—a man w-hose courage in the face
of adversity, whose personal integrity,
whose faithfulness to the ultimate in the
art of motion picture production has enriched
the lives of us all.
10 BOXOFFICE April 13, 1959

msam
FOR '59-60
PARAMOUNT
GIVES THE INDUSTRY ITS
QUALITY
^^
IN
Quantity I

FOR
'59-60
T^^T
Suwn Hayward, JaM Ch*ndl«r,J
GIVES
THE
INDUSTRY
thBMiip
WH
LCHE
ITS
•'
T«chnli:olor* VltUVI«lon«
QUALITY
IN
Quantity!
\H V^lV^^ TO
PI
LL
\H
BIG BUDGETS, BIG STARS, BIG PROPERTlBi S|

TT-^'^fc
^

AND IN
ADDITION
PARAMOUNT
WILL CONTINUE TO
GIVE THE INDUSTRY ITS
GUARANTEEING QUALITY IN QUANTITY
WITH THESE MILLION-PLUS PROPERTIES...
ALREADY WELL ALONG IN PREPARATION!
BREAKFAST AT TIFFANY'S
THE COUNTERFEIT TRAITOR
THE FATAL JOURNEY
Jurow-Shepherd Production.
Perlberg Seaton Production.
Perlberg-Seaton Production.
THE WORLD OF SUZIE WONG
a seven Arts Production
SUMMER AND SMOKE
a Hal Wallis Production-
THE PLEASURE OF HIS COMPANY PerlbergSeaton Production
THE MOUNTAIN IS YOUNG Technicolor VistaVision*
PRINTED IN US,/

Latin America Has Big
Film Future: Rackmil
BIO DE JANEIRO—Milton R.
Rackmil,
president of Universal Pictures, told a
press conference here that the continued
strengthening of the Brazilian economy
and the growth of other Latin American
countries would be reflected in a still greater
potential for American business in general
and the motion pictm-e industry in
particular.
Here for a Universal Brazilian sales
conference, Rackmil said "there is room
for an even greater development of the
motion picture business in the expanding
economies of Latin America" and that "it
is my firm belief that an important segment
of our industry's future lies in these
countries."
Universal definitely is on the way to the
top, Rackmil said in discussing the American
success of "Imitation of Life" and
noting upcoming product such as "This
Earth Is Mine," "Operation Petticoat,"
"Any Way the Wind Blows" and "Sparta-
Eternal Light Foundation
Honors Late Columbia V-P
NEW YORK—The Nate B. and Frances
Spingold Eternal Light Foundation has
been established to honor the memory of
the late Nate Spingold, a director and
vice-president of Columbia Pictures, according
to Mrs. Spingold and the Jewish
Theological Seminary of America. Through
the foundation, the seminary will honor
Spingold's memory through the Eternal
Light television and radio series.
Abe Weiner Joins NTA
As Eastern Sales Mgr.
NEW YORK—Abe Weiner has been made
eastern division sales manager of NTA
Pictures by H. H. Greenblatt, general
manager. He will headquarter in Boston.
A former Universal-International sales executive,
he was last with the U. S. J. Arthur
Rank company as assistant general
sales manager.
Fewer of the Horror Double Bills
AlP Production Shift;
More Single Features
MPAA Rejects Piecemeal
Business-Building Drive
New York—A "piecemeal" businessbuilding
campaign will not do the required
job, but the Motion Picture
Ass'n of America will still stand behind
the original proposal for a full-scale
nationwide campaign budgeted at
$2,300,000.
This was reported to the MPAA
board of directors Monday by A. Montague
who said that the MPAA advertising
and publicity directors commit-
Columbia Acquires Haisin'
NEW YORK—The current Broadway
stage hit, "A Raisin in the Sun," has been
acquired by Columbia Pictures. The film
version will be produced by David
i
and Philip Rose.
cus."
tee had recommended such a policy.
Previously, exhibitor interests, particularly
Theatre Owners of America,
Ten Pre-'48 MGM Films
To Be Adapted for TV
had pressed for a start of the radio
phase of the campaign, for which they
NEW YORK—MGM-TV and Talent Associates,
had raised the necessary funds. It now
Ltd., will coproduce ten "specials"
appears that the distributors will not
in 1959-60, according to George T. Shupert,
vice-president in charge of television
match the money, except for the entire
campaign as originally planned.
for MGM, and Alfred Levy, president of
TA. David Susskind will be executive producer.
The first film property to be adapted Hal Roach Studios Close;
for TV will be "Meet Me in St. Louis."
George Schaefer will direct. It will be televised
April 26 over the Columbia Broadcasting
Future Is Uncertain
HOLLYWOOD—Following the decision
System network. The others, from of the Scranton Corporation's board of
the pre-1948 feature library, will include directors to request a federal court to appoint
a receiver or trustee over the com-
"Mrs. Miniver," "Waterloo Bridge," "Green
Dolphin Street," "Ninotchka," "Valley of pany. Hal Roach Studios closed indefi-
Decision" and "Woman of the Year."
nitely, and two tenants of the studio decided
to move to other lots.
The Jack Wrather Organization moved
the "Oh, Susanna" show to Desilu-Culver
while Dennis O'Keefe and Les Hafner announced
they would find new quarters
this week.
It is hoped that the appointment of a
receiver for Scranton, which owns 100 per
cent of the stock of the studio, and is
itself controlled by P. L. Jacobs Co., presently
in the hands of two sets of receivers
and one set of trustees, will result in a
situation whereby a buyer could be given
clear title to the studio. Also, it was said,
the studio might be able to attract new
rental business on the assurance of a firm
operation by the receiver.
In 54-Week Broadway Run
1,400,000 Saw 'Pacific'
NEW YORK — Approximately 1,400,000
persons saw "South Pacific" in Todd-AO
during its 54 weeks on Broadway, it is
estimated by George Skouras, president of
Magna Theatres. Receipts amounted to
more than $1,500,000 for the picture's rim
at the Criterion and later at the RivoU.
In the United States, "South Pacific" has
played in 55 theatres equipped with Todd-
AO process, grossing more than $6,500,000.
It will be released to many other theatres
in June when it will be made available in
the conventional screen processes.
LAS VEGAS—A radical revision in its
production policy to emphasize quality
single-bill features, increase use of color
and Cinemascope, and fully diversify its
product, will be made by American-International
Pictures, according to company
toppers James H. Nicholson and Samuel
Z. Arkoff.
SEE A SHIFT IN TASTES
Reporting to the distributors present at
the company's first international convention,
the company heads said that while
standard double-bill packages will not be
ignored in future production plans, there
will be fewer of them and they will be designed
to meet the changed tastes of the
public, which is not buying the horror and
teenage films in double doses any more.
According to recent AIP tabulations.
Nicholson and Arkoff stated that only major
horror films do profitable business.
Therefore, the company will release only
two horror-category features, both for
in the next year—"Horrors
single-bill sale,
of the Black Museimi" and "The House
of Usher." Each film will feature AIP's
new gimmick, Hypnovista. which, according
to its sponsors, gives the audience full
feeling of integration with the picture for
more personal enjoyment, "Museum" will
get saturation booking treatment in a
record 100 New York RKO theatres starting
May 1.
Diversification of product will see AIP
features spreading into comedy, war, adventure-fantasy,
teenage and spectacle
categories, in addition to the two mentioned
horror biggies. Of next year's features,
seven will be in color and widescreen, with
two more both in color and Hypnovista.
Nicholson also set at rest rumors that
AIP was negotiating for a major releasing
arrangement for its production arm, affirming
that the company would continue
with its present releasing pattern via independent
distributors.
Among productions detailed to the delegates
were "Take Me to Your Leader,"
live-action cartoon comedy: "Diary of a
High School Bride, " "Bombs Away. " "Blood
Hill," "She," "Eve and the Dragon," and
Jules Verne's "In the Year 2998."
ACQUIRE ITALIAN FILMS
The first Italian-made feature to be released
by AIP is "The Last Days of Rome,"
starring Anita Ekberg, in which AIP was
associated with Italy's Galatea Films. The
second Italian film, "The Barbarians," will
be a co-production with Standard Productions
of Rome, and will star Steve Reeves
and Bruce Cabot. Three other AIP coproduction
deals in Italy will add two
Biblical spectacles and one based on Greek
mythology to the company's schedule.
In addition to AIP distributors present
from this country and abroad, AIP's first
international convention was host to exhibitors
Robert O'Donnell and Joe Jackson
of Interstate, Harry Handel and Louis E.
Hanna of Pittsburgh, and many others.
BOXOFFICE April 13, 1959
15

BIG STARS!
BIG SAGA!
BIG entertaihe
THE BIG
NOISE
^^YOUR
JAUQUES BERGERAC
Produced by CLARENCE GREEj
Screenplay by RUSSELL ROUfctyj

SUSM

I
MGM
I
Col
.
6
:
Variety's Heart Award
Goes to New York Ter)t
\ rv
.L/5
International officers of Variety are shown here, at an informal session
held during the convention. Left to right: (seated) Jack Beresin, Marc Wolf,
international chief barker George Eby and Ben Goffstein, convention coordinator;
(standing) Ray Bell, R. L. Bostick, Gene Murphy, Father Sylvester McCarthy,
Variety's chaplain, John Rowley, Ralph Preis, Rotus Harvey, Ezra Stern, Joseph
Podoloff, Edward Shafton, Morton Gerber, George Hoover, Tracy Hare, Frank
Crown and Nathan Golden.
LAS VEGAS—Support of the Institute of
Applied Biology where research is being
conducted in "biologically guided chemotherapy"
for treatment of cancer won the
coveted Heart Award for New York's
Variety Tent at the closing session of
Variety Clubs International convention
here last week.
Ira Meinhardt. who heads the Variety
unit in New York, in accepting the Award
said that the research the Tent has been
sponsoring is development of a treatment
"that will be without counterpart anywhere
in the world."
The Washington Tent was voted a special
citation for establishing a new center for
research into every disease afflicting children.
Presentation of the award, the selection
of Miami over Dublin in a spirited contest
for the 1961 meeting—the 1960 convention
will be in Toronto—and the reelection of
all officers marked the close of the recordbreaking
session. More than 1,500 persons
registered for the five-day conclave, an all-
Big Tradepaper Campaign
To Help Promote 'Jane'
NEW YORK — Columbia's biggest advance
tradepaper advertising campaign
will bo a feature of its promotion of "It
Happened to Jane," Jonas Rosenfield jr.,
executive in charge of advertising and publicity,
reported Tuesday (7). It will be
matched by a diversified plan to sell the
picture to the public as family entertainment,
he said.
"We believe that selling films to the
industry first is a basic principle of merchandising,"
Rosenfield said. "Our huge
trade advertising campaign is keyed to this
principle and will stress the fact that early
industry reaction to this picture has been
excellent."
Among the promotions will be a personal
appearance tour by Doris Day, who stars
in the color comedy with Jack Lommon
and Ernie Kovacs; a cross-promotion with
Columbia Records: a big radio campaign,
a special 16mm featurette for television,
time mark. "The greatest, most enthusiastic,
most productive convention in Variety's
history" was the official tag placed
on the event.
George Eby. of Pittsburgh, was reelected
international chief barker, while returned
to office with him were Ed Emanuel.
Philadelphia, first international chief
barker: Rotus Harvey, San Francisco, second
international chief barker: Ezra Stern,
Los Angeles, dough guy: James Carreras,
London, property master.
At the closing business session, a resolution
was adopted which prohibited any
Tent from affiliating with federated or
national health drives. Authority also was
given to establish a committee to encourage
editorial recognition of Variety's work,
with special awards to be made annually in
all media.
The convention authorized two name
chai'Vges. Variety Club of Toronto was given
permission to call itself Variety Club of
Ontario and the Des Moines Tent was
authorized to use Variety Club of Iowa.
and national merchandising tieins.
National Screen Service will handle the
regular theatre trailer, which has special
footage of the stars. Two teaser trailers
made by Kovacs will be distributed free
through Columbia exchanges. In one. Kovacs
introduces Sam the Lobster. In addition,
the package includes two one-minute
TV spots and two 20-second TV spots.
Miss Day's 12-day tour will take her to
Philadelphia May 11, Boston, where the
film will premiere May 13, May 12-13: New
York, May 14-17: Washington, May 18-19:
New York. May 20-21. and Chicago, May
22. She will appear on at least two TV network
shows while in New York.
As for the radio campaign, commercials
will be bought on or adjacent to shows
with large family audiences.
Columbia Records has cut two sides
featuring Miss Day singing the title song
and another number from the film, "Be
PreiJured."
First key city dates will be in the last
two weeks of May.
All Officers oiMPAA
Re-elected by Board
NEW YORK—All incumbent officers of
the Motion Picture Ass'n of America were
re-elected unanimously by the board of
directors here Monday
1 1 . They were
Eric Johnston, president: Ralph Hetzel,
Kenneth Clark. G. Griffith Johnson and
Geoffrey Shurlock, vice-presidents: Sidney
Schreiber, secretary: Stanley R. Weber,
treasurer; Thomas J. McNamara. assistant
treasurer, and Robert T. Watkins. assistant
treasurer-assistant secretary.
At the annual meeting of the members
of the association which preceded the
board meeting, the following directors were
fleeted:
Barney Balaban and George Weltner,
Paramount: Steve Broidy and Edward
Morey. Allied Artists: A. Schneider and Abe
Montague, Coliunbia: Earle W. Hammons.
Educational Films: Arthur Krim and Herbert
Golden. United Artists: Milton Rackmil
and John J. O'Connor. Universal Pictures:
Hal E. Roach. Roach Studios.
Herman Robbins, National Screen Service:
Joseph R. Vogel and Benjamin
Melniker, Loew's: Spyros P. Skouras and
W. C. Michel, 20th Centm-y-Fox: C. B.
Stratton, Cosmopolitan Corp.: Paul H.
Terry, Terrytoons, and Benjamin Kalmenson
and Albert Warner, Warner Bros.
Disney and BV Again
Members of MPAA
NEW YORK—Walt Disney Productions
again became a producer member of the
Motion Picture Ass'n of America and the
Buena Vista Film Distribution Co. a distributor
member April 1. according to an
announcement by the MPAA board Monday
i6i. The Disney organization originally
joined the MPAA in January 1934 and resigned
in February 1955.
Eric Johnston. MPAA president, said:
"It is a real pleasure to welcome Walt
and Roy Disney and their associates in
Walt Disney Productions and in Buena
Vista. They add great strength to the association
and we all know the tremendous
contributions they will make to the common
good."
Film Estimate Board Rates
Four Films for Adults
NEW YORK—"Compulsion" i20th-Foxi
is rated an outstanding pictm-e for adults
in the March 15 series of reviews compiled
by the Film Estimate Board of National
Organizations. Adult ratings go to three
other films. They are "Alaska Passage"
i20th-Foxi. "Guns, Girls and Gangsters"
lUAi and "Night of the Quarter Moon"
)
Four are rated for adults and young people.
They are "Gunmen from Laredo"
I. "Imitation of Life" (U-D, "The
Mating Game" iMGMi and "Ride Lonesome"
iColi. None get a family rating.
'Verboten' to
Columbia
NEW YORK—United States and Canadian
distribution rights to "Verboten"
liave been acquired by Columbia Pictures
from RKO Radio. The Samuel Fuller production
has been slated for a June release.
BOXOFFICE

.
20th brings you an entertainment
that will ring bells in your heart! 1
G CROSBY
as Father Conroy
a role to rank with his
"Going My Way" and
"The Bells of St. Mary's"
DEBBIE REYNOLDS
as Holly
now at the peak of
her popularity with
the public
ROBERT WAGNER
as Tony
Annerica's favorite
young actor today
RAY >VALSTON
as Phil
adding to his laurels
in "South Pacific"
and "Damn Yankees"
get ready for.

±^ e/ydbs/t±
for

1
.
for the young and the old . . .for the whole family to see,
to enjoy, to fall in love with .
.
I A I f 1 1 1 1 I ATA 1
PRODUCED AND DIRECTED BY WRIHEN BY
IIYWALSION FRANKTAM ROBERT O'BRIEN
j-t, StroP^E-: * COLOR by DE LUXE >t= STEREOPHONIC SOUND

PLACES HIS THEATRE UNDER ANALYSIS
An Exhibitor Finds 55.5% of Patrons
Go Out to a Movie Once a Week
BRIDGEPORT, CONN. — Contraiy to
general belief, th? week-in-and-week-out
moviegoing habit has not faded out of the
picture— at least not at the neighborhood
Rialto Theatre in this city. Charles K.
Kleinman, manager, recently turned pollster
to find out something about the movi?
likes and dislikes of his patrons, and discovered
that 55.5 per cent of his patrons go
out to a movie on a once-a-week schedule.
Almost a third— 30.6 per cent—reported
that they went to a movie only when a
particular picture appealed to them, an
indication of the selectivity of a good portion
of todays movie fans. On the other
hand. 13.9 per cent said they saw every
change.
SURVEY TAKES A MONTH
Kleinman, who manages the theatre for
Morris Jacobson. placed his theatre under
analysis for a full month. His questionnaire,
neatly but inexpensively multigraphed on
both "sides of an S'axll sheet of whitpaper
included 1 1 questions, plus a twelfth
segment for suggestions. The Rialto plays
on a subsequent-run basis, is open evenings
weekdays and from 1:30 p.m. on Saturdays
and Sundays. Admission is 50 cents
for adults and 25 cents for children, but
the price goes up for some of the big attractions,
a factor which Kleinman has not
found to be a deterrent to good business.
However, it is the 50-cent admission
which is the real patron puller. The survey
asked patrons to state their reasons for
attending the Rialto. to check one of the
following reasons: '1)1 live in the neighborhood;
'21 I like the low admission;
(3 1 I like to see this picture: and i4) I
missed the picture downtown.
The fact that the theatre was in their
neighborhood was a factor with only a
fourth of the patrons. About 22 per cent
said they came because they liked the picture,
another 10 per cent came because
they had missed the feature at the downtown
theatre, but 42.6 per cent said it was
the low admission price.
MAJORITY COME BY AUTO
Kleinman also learned that the majority
of his patrons come by automobile—56.8
per cent^-which indicates the importance
of providing parking facilities. In this respect,
the Rialto management is fortunate.
The theatre itself has no parking facilities,
but its two immediate neighbors are supermarkets
w^ith large parking areas and arrangements
have been made to allow Rialto
patrons to use the automobile lots after
hours,
"And is there still such a thing as theatre
loyalty?" asks Kleinman, His answer:
"There sure is." One of the questions asked
was:
i
"Do you also go to other theatres downtown,
etc. I or is this theatre youi- steady
theatre? Do you go mostly downtown to
see the films when they first come out?
Do you prefer drive-in theatres?"
It pleased Kleinman to find that 83.8
per cent of his patrons considered the
Rialto their "steady" theatre. Another 13.2
per cent said they usually went downtown
to see the first runs while 3 per cent said
they preferred to see their pictures at
drive-in theatres. This overwhelming feeling
of loyalty to the Rialto is a particularly
encouraging factor to Kleinman, who
now knows that he has a substantial hard
core of patrons to whom he can aim his
promotional ammunition.
The questionnaire also delved into likes
and dislikes on various types of pictures,
short subject preferences and favorite
stars. Musical comedies edged out romantic
pictures, with suspense dramas, westerns.
comedies and action pictures finishing in
that order, as the types of films best liked.
In the short subject category, cartoons
held the lead, followed by travelogs, newsreels,
and sportsreels. Color was a deciding
factor in attendance. Thirty-five per cent
of the patrons said that whether a picture
was in color or not was a deciding factor
in whether they bought a ticket to see it.
As to their favorite stars, the Rialto
patron tastes are Cary Grant and Gary
Cooper as the top male favorites while
Elizabeth Taylor is No. 1 female star. Coincidentally.
Grant and Miss Taylor were
No. 1 in the All-American Screen Favorites
Poll conducted by Boxoffice and published
in the Barometer issue in February.
As a result of his survey. Kleinman recommends
that exhibitors conduct their
own research to discover factors governing
business at their theatres. The expense
in printing the questiomiaire is negligible,
the time required to tabulate the results
minor, and the findings can be rewarding.
Landau and Unger Added
To National Theatres
LOS ANGELES—National Theatres. Inc..
board of directors announced that four new
members were added to the directorate.
Oliver A. Unger Ely A. Landau
following the circuit's formal acquisition of
National Telefilm Associates, to give NT
a 15-man board.
The two new members from NTA are Ely
A. Liindau. NTA board chairman, and Oliver
A. Unger. president. Also added W'ere
William H. Hudson, board chairman-president
of Beaver Lodge Oil Corp,, and Burt
Kleiner, executive vice-president of Cantor,
Fitzgerald and Co.. Inc.. a member of
the firm headed by B. Gerald Cantor. NT
board chairman. Kleiner formerly was a
director and member of the executive committee
of NTA.
Republic's 2nd Quarter
Earnings to Top 1958's
NEW YORK—Second quarter earnings
for Republic Pictures are expected to be
better than the corresponding fiscal year
quarter of a year ago. and management
looks for a successful 1959. Douglas Yates,
vice-president, told stockholders at their
annual meeting here Tuesday
absence of his
las Yates presided in the
i .
father, Herbert J, Yates, who was confined
to his home in California with a
torn leg ligament,
Yates told the stockholders that the
studios' 23 stages were working at capacity
and would continue that way until June,
when a tapering off was expected due to
seasonal activity. Consolidated Film Industries
also has a large backlog of orders
and w^ill continue to turn in a profit, Yates
said. Revenue from additional sales of
post- to is 1948 pictures television expected
as well as re-sales of the pre- 1948 product.
Residuals from theatrical product in the
U.S. and abroad continue to come in. he
TOA Publishes Its Sixth
Foreign Film Directory
NEW YORK — Theatre Owners of
America has issued to its members the
sixth edition of its
Foreign Film Directory,
listing 759 features from 65 distributors.
The 759 features represent a gross gain of
132 pictures over the October 1958 edition
of the semi-annual publication.
Since the last edition, which listed 672
titles. 45 films were withdrawn from theatrical
release. The 65 distributors are two
more than were listed in October, Ring
Film Corp., NTA Films and Vinod International
were added for the first time and
Stratford Pictures withdrew from the foreign
film field. The transfer of product of
Rank Film Distributors of America to Lopert
Films was noted.
The 46-page brochure lists alphabetically
films in current release, along with running
time, casts, type, color, country of origin,
whether titled or dubbed and year of
release.
Promotion Starts Early
On Latest Spiegel Film
NEW YORK — Promotion of Sam
Spiegel's "Suddenly, Last Summer" has
started before the film enters production
in mid-May in London for Columbia release.
Unit publicist Harold J. Salemson
has already begun meeting with newspaper,
radio and television people in the
U. S., planting stories and asking w-hat
future coverage they want. He is also inviting
visits to the set. Outdoor locations
m Spain will follow the London camera
work.
Salemson will leave Monday '201 for
London to set up the promotion.
Joseph Hummel Leaves WB
NEW YORJC— 111 health has forced the
resignation of Joseph S. Hummel as vicepresident
and continental manager of Warner
Bros. International Corp.. according to
Wolfe Cohen, president. Arthur Abeles.
managing director in the United Kingdom,
will succeed him in Europe and Africa and
also continue in his present post.
22
BOXOFFICE April 13. 1959

Buena Visla Schedules
Five for July-Dec.
NEW YORK—Buena Vista will distribute
five Technicolor features between July
and December 1959,
Ining H. Ludwig.
pi esident, told the
opening session of the
three-day sales convention
in New York
Tuesday (7>.
The release program,
the highest for
any six-month period
in Buena Vista
history, will start off
with the general release,
in 35mm Technirama.
of Walt Dis-
Irving H. Ludwig
ney's "Sleeping Beauty" in July to accommodate
audiences In all parts of the
country during the school holiday and vacation
season.
"The Big Fisherman," Rowland V. Lee's
production starring Howard Keel, Susan
Kohner, John Saxon, Martha Hyer and
Herbert Lorn, will be launched In August
on a two-a-day basis in New York, Los
Angeles and other key cities with a campaign
which Ludwig said would be the
largest in BV history.
The other Buena Vista releases will be:
Disney's "Darby O'Gill and the Little People."
a live-action comedy starring Albert
Sharpe. Janet Munro. Sean Connery.
Kieron Moore and Estelle Winwood. opening
in July: "Third Man on the Mountain."
live-action drama starring Michael Rennie.
James MacArthur. Janet Munro and
James Donald, in October, and "The Jungle
Cat." a true-life adventure of Brazil's
Amazon jungles, opening in New York and
Los Angeles only in December.
Charles Levy. BV national advertisingpublicity-exploitation
director, told the
district managers' sales meeting Wednesday

. . . Roles
. . James
payable
comedies
,
. . "The
. . Ella
. . Writers
'f¥MfewMd ^efoont
Gregory Peck's Next Film
For Melville Undecided
Although Gregory Peck will star in another
film for Melville Pj-oductions, company
in which he is partnered with producer
By Bartlett, the property will not be
"The Winged Horse," recently purchased
from British author Clifford Allen and
which had been slated to roll this month.
Melville's "Pork Chop Hill," starring
Peck, will be released by United Artists
May 21. Decision as to the firm's next feature
will be reached this week when Peck
returns from Australia locationing of "On
the Beach."
Steve McQueen to Replace
Sammy Davis jr. in Film
Steve McQueen was inked to replace
Sammy Davis jr. in MGM's "Never So
"
Pew. the Edmund Grainger production to
star Prank Sinatra and Gina LoUobrigida
and which John Sturgcs will helm.
Davis jr. bowed out of the picture following
a personal dispute with Sinatra.
McQueen is the star of TV's "Wanted—
Dead or Alive" series.
Other castings for the week included
Montgomery Cllft set to co-star with
Elizabeth Taylor In Sam Spiegel's production
for Columbia release of Tennessee Wil-
.By IVAN SPEAR
. .
.
Hecht-Hill-Lancaster Agree
liams' "Suddenly Last Summer" . French
actress Capucine will make her screen debut
as one of the two femme leads opposite
On Outside Production
Speculation anent a possible break between
Hecht-Hill-Lancaster toppers Har-
Goetz upcoming production for Columbia
Dirk Bogarde in "A Magic Flame," William
of
old Hecht. James HiU and Burt Lancaster,
the young romancers in Allied
was clai-ified by the three partners with Artists' "The Bat" have gone to Darla
"
the statement that they have decided to Hood, former "Our Gang star,
have "personal as well as collective interests."
and John Bryant, recruited from the N. Y.
stage Garner will star in Warner
Bros.' 'Cash McCall, " and Joseph Pev-
The above would imply that Hecht and
Hill wUl henceforth produce outside their
ney has been dotted to direct the feature
own firm should occasions arise. Heretofore
only Lancaster has had deals outside Nugent will essay the ingenue lead in
based on Cameron Hawley's novel . . . Carol
the H-H-L company, starring in films for "Three Came to Kill," Premium Pictures
production starring Cameron Mitchell.
other production organizations.
The new "nexibility" poUcy apparently
has spread through the H-H-L ranks, with
Bernard Smith, story editor for two years, Hyman and Stark Terminate
checking out to Join Richard Brooks-Irving
Seven Arts Partnership
Lazar Enterprises as associate producer of
"Elmer Gantry," UA release, and another Announcement by the Mirisch Co. that
staffer, production manager Gil Kurland, it would Join with Seven Arts to produce
loaned out to function on "Gantry" for the
duration of the picture.
"Two for the Seesaw" and "By Love Possessed"
for United Artists release, was followed
by confirmation that Seven Arts top-
Properties the company has slated for
the future include "White Hunter, Black pers Eliot Hyman and Ray Stark are
Heart," "Ballad of Cat Ballou," "The writing finis to their partnership venture
Dreamers," "The Catbird Seat," "The in the independent company, founded 15
Hitchhiker." "The Way West." "Kimberley"
months ago.
and "Lucy Crown."
Their separation as corporate partners
In the past, the number of properties does not mean the end of their association
bought under the firm's banner have been in other joint ventures, however, and the
used by the three executives to squelch team will retain their interest in five projects,
Hyman
spasmodic rumors that they would separate
which they will do together. and go their individual ways, given as retains control of the Seven Arts corporation
reason that it would be difficult to disband
and reportedly may continue film-
under the circumstances.
making in New York. The company has a
ten-picture financing and distribution deal
with UA, and. additionally, has financial
interests in ten Broadway plays.
Although full detaUs of the division of
assets of Seven Arts have not been revealed.
Stark reportedly gets a $1,000,000
i
cash settlement in installments >
plus rights to several story properties.
Announcement regarding a producer and
director for "Two for the Seesaw" and "By
Love Possessed" will be made in the near
future. "Seesaw" will star Elizabeth Taylor,
and four major stars will be seen in
principal roles in "Possessed."
Six Literary Transactions
Announced for Week
Six story transactions were recorded for
the week. Hall Bartlett Productions purchased
"Chantal," novel by the French
writer Guy des Cars (published here under
the title 'Woman of Paris"), and simultaneously
revealed that Marion Parsonnet
has been signed to pen the screenplay.
Bartlett will produce and direct the stoi-y.
which deals with a Parisian glamor girl's
last chance for love and her spiritual regeneration
through four men in her life.
Lensing has been slated for late this year,
following Bartlett's completion of "All the
Young Men." starring Sidney Poitier . . .
Irwin Shaw's original screenplay "The
Blonde on the Via Veneto," was acquired
by Dino De Laurentiis for future filming
. . . Warner Bros, bought the film rights to
"Tall Story," by Howard Nemerov which
deals with a midwest conference basketball
game and an attempt to "fix" the
game . Twelfth Step" was purcha.sed
by Columbia for production by Sidney
Harmon and Philip Yordan. The
Thomas Randall novel treats with alcoholism
and alcoholic rehabilitation through
Alcoholics Anonymous . . . Allied Artists
producer David Diamond bought "Live It
Up." a Robert Joyce original revolving
around teenagers who vacation in California
beach towns Mildred
and Gordon
.
Gordon repurchased their
novel, "FBI Story," from Gramercy Pictures,
which bought the work two years
ago. The buy-back was primarily caused
by Warners priority of "The FBI Story"
for its own James Stewart starrer, based
on Don Whitehead's book.
Frederick Brisson Arranges
Three-Picture Contract
A three-picture contract has been negotiated
by Frederick Brisson with Dolores
Hart and Hal Wallis, who has the
actress under exclusive contract. Miss Hart
is currently on Broadway in Brisson's hit
production. "The Pleasure of His Company"
. Fitzgerald, recently voted
the No. 1 singer in a nationwide poll, has
been inked by Perlberg-Seaton to sing the
title tune in their "But Not for Me," a
Paramount release . . . Halsted Welles was
signed to work on the screenplay of "Peter
and Catherine," story of Peter the Great
of Russia which Ross Hunter will produce
as one of U-I's 1959 productions . . . Terry
and Denis Sanders, who produced and directed
"Crime and Punishment, U.S.A.,"
respectively, have signed George Hamilton,
who makes his film debut in the picture, to
a five-year contract calling for one picture
annually. Young Hamilton also holds
long-term contract with MGM which he
a
inked after completing the Allied Artists'
film.
Sammy Davis jr. to Produce
With Abner Greshler
Another independent production company
has joined the ever-growing ranks,
with information that Sammy Davis jr.
and Abner Greshler have formed their own
unit to film "The Cm'tain Never Falls,"
novel by Josey Adams, as a Davis starrer.
Harold Conrad is writing the screenplay,
which deals with a Negro entertainer and
his love life. The picture, slated to roll
July 15, is described as not a "race" film,
and will include both white and Negro
players. Negotiations are on for United
Artists to release.
Sidney Poitier to Co-Star
In 'Paris Blues' for UA
Sidney Poitier has been set to co-star in
Pennebaker's "Paris Blues," to be produced
by George Glass and Walter Seltzer from
the Harold Fender novel.
An original jazz score for the film will
be written by Duke Ellington, and Sam
Shaw will producer under Glass and Seltzer.
Jack Sher and Irene Kamp will coauthor
the screenplay, slated to go before
the cameras for United Artists release.
BOXOFFICE April 13. 1959

Kerasoles Plugs Area
Film Ad Campaigns
^fEW YORK — Twentieth Century-Pox
of the film companies."
The TOA president noted a successful
five-state, three-exchange opening of
Warner Bros.' "The Hanging Tree" which
was reported to have increased business
170 per cent over normal in Kansas City
alone. He said all the majors have found
the plan sound but did not beUeve it possible
to organize the openings among each
other to avoid duplication.
Armed with complete autonomy over advertising
as well as fUm sales, 20th-Fox
branch managers are in a unique position
Heading
'Imitation of Life'
For 'Glenn Miller' Gross
NEW YORK—On the basis of the first
12 openings of Universal 's "Imitation of
to test area openings, Kerasotes said.
"I hope they will make the attempt," in the fields of science and international
he said. "I know they will find exhibitors relationships remove it from that classification
and earn it listing as drama—stir-
not only eager to cooperate but willing to
share the additional advertising expenses. ring, gripping drama that will have the
The film company and the exhibitor working
team work that
spectators clutching the edges of their seats
most paced unfolding.
together can achieve dui-ing of its rapidly
must benefit both. They, more than anyone
Creating the screenplay Ranald Macprime
else on a national level, are in the Dougall (Who also directed) and Ferdinand
position to determine how to best
most revenue
Reyher, wisely did not place all of their
and eggs into one basket. In
sell the product to get the literary plot
from their area."
Kerasotes repeated the warning that
addition to the main theme of a world devastated
by atomic warfare, they interpolated
good pictui-es must be used, because if a
a love triangle and treatment of an
poor film is used, the results will be detrimental.
interracial love situation. Both of these
story threads are handled in
excellent
Life," the picture will achieve the financial
success of "The Glenn Miller Story," considered
the company's top grossing picture,
which had a domestic gross of $7,050,000
and a worldwide gross of aroimd $11,000,-
000. This was stated at a press luncheon
hosted by H. H. (Hii Martin at the Laurent
Restaurant here Thursday (2).
The pulling and holding power of the
film, Martin said, has been "sensational."
As an example, the first Sunday of its engagement
in Cleveland established a house
record of $7,900, but the second Sunday
played to $8,800, he said. This pattern has
held true in practically all of the engagements,
he said, adding that the film has
been strong in exclusively Negro theatres,
drawing $1,330 on its opening day in a
Miami colored theatre.
In many of the cities, "Imitation of Life"
is playing against three of the biggest current
money-makers, he said: namely, "Rio
Bravo," "Some Like It Hot" and "The
Shaggy Dog." Audiences, Martin said, are
predominately women and infrequent
theatregoers.
FlATUae
RCVIEW
the World, the Flesh and the Devil'
Metro-Goldwyn-Mayer
delegation of authority to its branch managers
to direct advertising and publicity
campaigns has been hailed by George G.
By rVAN SPEAR
Kerasotes, president of Theatre Owners of
pascinating, frightening and fearless is
America, as encoui-aging area saturation MGM's "The World, the Flesh and
openings along with area saturation ad
the Devil," an imaginative look into what
campaigns.
might be in store for the world if man fails
Kerasotes termed that type of ad campaign
to put self-presei-vative brakes upon what
"the most promising merchandising
he has learned about the destructive force
development in the industry in years."
of the atom.
He said the local level campaigns are "the
only effective replacement for the present
What the picture's fate will be as concerns
its grossing potential probably will
emasculated national advertising efforts depend to a large extent upon the manner
in which it is sold to the public by its distributors
and again by the theatremen who
exhibit it. There can be little doubt that
the film possesses a great boxoffice potential.
It is the kind of picture that people
will think about, discuss and debate
to no small extent, a factor which. In most
cases In the past, has proved that any
film that becomes a widely employed conversation
piece is assured of a highly profitable
financial futture.
A few short years ago, the photoplay
would have been designated as a sciencefiction
offering, but recent developments
taste. They should offend no one, regardless
of individual morals and geography.
Moreover they protect against the picture
becoming too monotonously alarming and
permit the interpolation of moments of
romance, action and even touches of comedy,
the type of humor that often stems
from desperation.
Further innovational is the fact that only
three actors are used—but how effectively
they are employed under the skilled and
Metro-Goldwyn-Moyer presents
'THE WORLD, THE FLESH AND THE DEVIL"
Mode by
Sol C. Siegel Productions, Inc.
and
Run 95
CREDITS
Produced by George Englund. Directed by Ronald
MocDougall. Screenplay by Ranold Mocdougall.
Screen s'ory by Ferdinond Reyher.
Suggested by o story Matthew Phipps Shiel.
by
Director of Photography, Harold J. Morzoroti,
A.S.C. Art directors, William A. Horning and
Paul Groesse. Set decorations, Henry Grace arid
Keoqh Gleoson. Speciol effects, Lee LeBlonch.
Assistant direcior, Al Jennings. Film Editor, Harold
F.
Kress, A.c'e, Recording supervisor, Frank-
lin Milton Music by Miklos Roziso. Process
lenses by Panovision. Makeup, William Tuttle.
In CinemoScope
THE CAST
Ralph Burton Horry Belafonte
Sara Crandall Inger Stevens
Benson Thacker ^^^' Ferrer
Harry Belafonte and Inger Stevens
in a scene from "The World, the Flesh
and the Devil."
understanding direction of MacDougall.
Harry Belafonte is toplined and contributes
a thoroughly excellent performance, once
again cementing his claim to being one of
today's most proficient troupers. While he
sings but two numbers in the picture, his
established following among music members—including
the teen-age enthusiastsshould
add materially to the photoplay's
drawing power.
He portrays a proud, intelligent, mechanically
efficient Negro who is trapped
in a mine shaft for five days dui-ing which
the United States, and presumably most
of the rest of the world, is wiped out by
nuclear warfare. Resultantly, his life is
saved. He makes his way to completely
deserted New York City and becomes convinced
that he is the only living person
remaining on earth. Later he encounters
Inger Stevens, whose life was also spared
because she was in a decompression chamber
during the atomic warfare. Her interpretation
of the dificult role of being the
last woman on earth is of comparable
high calibre as the acting contributed by
Belafonte. How they solve the matter of
living supplies most of the plot. StUl later,
they are joined by Mel Ferrer who has
made his way north in a boat and is on
the verge of death. Belafonte nurses him
back to life and there results the abovementioned
triangle which, for a while,
threatens bloodshed; but the ticklish situation
is eventually resolved.
Technically, the film is something to
wonder over. The accomplishment of
photographing most of it on the streets
of New York—in which process Cinema-
Scope was tellingly applied—without having
anyone but the three mummers appear
on the screen—demanded in itself a filmmaking
undertaking that should bring patronage
to the offering. It was expertly
produced by George England and is labeled
a Sol C. Siegel-Harbel Production, it being
one of the quasi-independent ventures of
Siegel who heads up production at Metro.
Expectedly. some of the ostrich-like, itcouldn't-happen-here
school will scoff at
the premise upon which the feature is
based. But. even among such diehards,
there will be pause for thought, and even
more talk, all of which should add up to
healthy takes at the turnstiles of the theatres
displaying the revolutionary picture.
BOXOFFICE April 13, 1959
25

BOXOFFICE BAROMETER
This chorf records the performance of current aftroctions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs
are reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating obove or below that mark. (Asterisk * denotes combination bills.)
3 f !3 u, S ^ ^
Ala.vka Passage (20th-Fox)
Apache Territory
i
Coh
100 100 100 100
Arson for Hire cAA)
Auntie Mame (WB) 275 170 200 245 300 240 220 150 250 400 260 300 250 225 145 175 160 350 300 400 251
^ack Orchid, The (Para)
150 180 110 200 90 150 90 175
Doctor's Diletnma, The (MOM)
100 100 100 90 100
Escort West (UA)
Geisha Boy, The (Para) 100 125 200 245 110 125 220 115 150 145 200 135 200 130 140 160 200 250
Goddess, The (Col)
Good Day for a Hanging (Col)
Hanging Tree, The (WB)
300 160 230 176 135 160 100 175 160 240 200 30O 90 130 200 200 30O 300 198
125 140 85 160 100 90 100 85 150
80 110 100 100 94
130 135 140 200 110 85 150 115 135 280 185 170 100 150 115 135 120 175 125 160 146
High Cost of Loving, The (MOM) 210 70 90 90 100 100 80
Home Before Darli (WB) 140 130 110 190 95 135 120 120 125 150 100 130 175 100 95 150 110 125 125
Hot .\neel, The (Para)
75
House on Haunted Hill (AA)
175 130 125 120 200 130 145 300 150 185
Houseboat
iParai
Imitation of Life (U-I)
Intent to Kill I20th-Pox)
Journey, The iMGM)
Last Blitzkrieg, The (Col)
Lonelyhearts (UAi
Machete (UA)
.Mating Game, The (MGM)
Naked Eye, The (Film Reps) ^
Never Steal Anything Small (U-I)
Night of the Quarter Moon (MGM)
Party Girl (MGMj
Shaggy Dog, The (BV)
150 140 150 210 140 180 125 200 275 145 200 200 140 100 185 110 150 120
30 85 90
125 140 175 220 95 125 75 100 115 115 150 160 125 175 120 175
85 100 105 195
125 75 100
105 106 90 120 150
105 100 105 125 100 110 110 125 107
100 125 90
100 205 125 115 75 90 110 100 100 160 130 110 150 105 135 130
Perfect Furlough, The (U-I) 150 135 105 200 150
J41^
176 125 125 170 115 180 150 150 90^^40 1 10 15 175
Rally Round the Flag, Boys! (20th-Fox) 200 140 150 200 175 145 140 125 250 190 225 150 180 110 195 100 200 145 150 169
Rio Bravo IWB)
TtS 200 145 300 12S 300 290 180 280 150 210 175 250
^licping Beauty (BV)
^ume Like It
Hot (UA)
iry, The (20th-Pox)
300 350 350 300 500 380
200 400 250 230

Schines Pay Off $68,000
In Fines for Contempt
BUFFALO—The Schine theatre interests
have paid $68,000 in fines imposed March
26. 1957, in federal court in Buffalo after
they were found guilty of criminal contempt
of a court order directing that they
dispose of some of their theatre holdings.
Judge Harold P. Burke found that they
violated a 1949 federal court order to dis-'
pose of 39 motion picture theatres held by
Schine and its subsidiaries.
Twelve of the 14 defendants paid their
fines. One of them, Louis W. Schine, died
and no fine was imposed on him, wliile
another Schine official, John A. May, died
since he was fined $500.
The fines paid were Schine Chain Theatres.
Inc., $25,000: J. Myer Schine, $25,-
000; Donald G. Schine and Howard M.
Antevil, $5,000 each; Schine Theatrical
Co.. Inc., Schine Lexington Corp., Schine
Circuit. Inc., Chesapeake Theatres Corp.,
Darnell Theatres, Inc., Elmart Theatres,
Inc., Schine Enterprises and Hildemart
Corp., $1,000 each.
Schine Theatre interests appealed the
conviction to the second circuit court of
appeals. But the conviction was upheld a
year ago. In January, the Supreme Com't
refused to hear an appeal. The defendants
had provided a bond guaranteeing payment
of the fines while the case was on
appeal.
Somerville Drive-In Corp.
Names Eight Defendants
NEWARK — The Somei-ville
Drive-In
preference to the Somei-ville and Plainfield
theatres in the release of pictui-es. Pictures
are made available to the plaintiff
not earlier than seven days after openings
in Newark theatres. Somerville Di-ive-In
says it does not compete with the Newark
theatres and has no substantial competition
with the theatres in Somerville and
Plainfield.
Defendants are Loew's Inc., 20th Century-Fox,
Paramount, Warner Bros., RKO
Teleradio Pictures, Columbia Pictures,
Universal-International, and United Ai-t-
Motion Picture Councils
Meet in Philadelphia
PHILADELPHIA — Delegates from 60
units of the Federation of Motion Pictui-e
Councils convened at the Warwick Hotel
here Wednesday and Thursday i9. 10 1
for
their fifth annual meeting. The organization
was established "to strengthen the
work of its member councils by furthering
their interests of general motion pictui-e
problems through the mutual exchange of
ideas and experience and to promote the
success of those motion pictures, without
regard to their origin, which reflect the
highest possible moral and artistic standards
of motion pictures." Mrs. Dean Gray
Edwards, president, presided over the sessions.
Mrs. Margaret Twyman, director of community
relations for the Motion Picture
Ass'n of America, gave the keynote address.
She highlighted the need for careful selfevaluation,
for supporting the backing of
the national federation and for the development
of new councils.
"The greatest tribute to the pioneers of
our industry and to the pioneers in the
founding of the Motion Picture Councils,"
Mrs. Twyman said, "will, in my opinion,
be expressed through the evidence of your
willingness and mine to keep apace with
the changes around us. These pioneers had
the spirit to 'stay apace and also look
ahead.' and we must be sure we do like-
Corp., operator of a drive-in theatre in wise. This, more than any other one thing,
Branchburg, Somerset County, filed an will reflect the heritage of their vision in
antitrust suit in Federal Court for treble our future. Let us never settle for 'what
damages of $360,000 against eight film has been done' or for doing things 'the
producers and distributors.
way they have always been done.' "
The plaintiff charged the defendants The luncheon meeting opened with a
conspu-ed since April 1, 1955, with theatres
in Somerville and Plainfield, to restrain
interstate trade in violation of the
Shennan antiti-ust laws.
As a result of this alleged conspiracy,
the defendants are said to have given
Censors' Revival Asked
HARRISBURG—Legislation to revive the
old state board of censors, ruled unconstitutional
by state and U.S. Supreme
Courts, has been introduced in the house.
Sponsors are ti-ying to detour around constitutional
objections by making movies
subject to the board's "approval" substituting
this word for "disapproval." The
measure was prepared by Reps. Marian
E. Markley, Allentown Republican, and
Democrats Marion L. Munley, Scranton;
Kathryn Pashley, Philadelphia, and Philip
Lopresti, Johnstown.
RECEIVE THE FIRST PRINTS—
William J. Heineman, left, United
Artists vice-president in charge of distribution,
and James R. Velde, right,
general sales manager, are shown with
the first prints of UA's special 40th
Anniversary product trailer. Commemorating
the founding of UA on
April 17, 1919, the six-minute trailer is
being sent to the company's 33 exchange
centers in the U. S. and Canada
for theatre distribution and special
exhibitor screenings.
discussion of motion picture councils and
the commimity by Taylor Mills, director
of public relations of the MPAA. In outlining
suggestions for new opportunities
of service to the community. Mills said
that every town provided a fertile field
for developing new interest in motion pictures.
"Schools," he said, "through PTA groups,
women's clubs, church groups and other
community organizations and business interests
all offer real opportunities for the
constructive promotional efforts of the local
Film Council."
Following his talk. Mills conducted a
symposium of Film Council management
and operation. Participating were Millard
Jordan. Cleveland; Mrs. Karl Km-th, St.
Louis; Mrs. Harry T. Ja:-vis. Detroit; Mrs.
Leroy Lewis, Larchmont-Mamaroneck,
N.Y., and Mrs. C. R. Buckeridge, Sheboygan,
Wis.
The featured speaker on the dinner program
Wednesday night was Gordon S.
White, director of the MPAA Advertising
Code Administration, who discussed the
industi-y's voluntai-y self-regulation of advertising.
White said, in part:
"It is a plain and simple fact that customs,
social views and ideas have undergone
substantial changes since our codes
were written. We are. in fact, facing the
paradox of more liberal public acceptance
on one hand and demands for still tighter
controls on the other."
During the two days of meetings, pictui-es
screened for the delegates were
United Artists' "A Hole in the Head," Universal's
"Imitation of Life" and Cinerama's
"South Seas Adventure."
Fiank Capra. producer of "A Hole in
the Head," received a special award "for
his remarkable record of distinguished
films and for his many years of devoted
service to the motion picture industry and
to his adopted country."
Md. Senate Bill Requires
Air Conditioner Engineer
BALTIMORE—Senate Bill 533, if enacted
by the state legislature, would compel
everyone with a 75 h.p. or over air
conditioner to hire a licensed engineer to
operate it. The bill has been referred to
the Senate's judiciary proceedings committee.
Since the measure would affect all
neighborhood theatres, the Allied Motion
Pictm-e Theatre Owners of Maryland
promptly lodged a vigorous protest with
the committee.
Ozoner Regulations Proposed
HARRISBURG—In the state legislature
is a measure. Bill 800, which would make
it necessary for builders of outdoor motion
picture theatres to obtain permits
from local governments. The bill would
further ban any permit if the theatre
screen picture side could be seen from the
highway or if the entrance is less than
1,000 feet from a highway.
L
BOXOFFICE
April 13. 1959
E-1

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'Compulsion/ 'Room at Top Start
Off Strong; Awards Boost 2 Films
NEW YORK—Except for the Academy
Awards night 161, when moviegoers stayed
at home to watch the telecast, the post-
Easter week was down only slightly from
the tremendous holiday week boost and,
after Monday, two of the Oscar winners,
"Gigi." with nine awards, and "Separate
Tables." w-hich garnered "best actor" and
"best supporting actress" awards, took a
big upturn. "Gigi." now in its 47th week
in Manhattan, w-ill stay past the year's
mark at the Sutton, and "Tables," now in
its 17th week at both the Astor on Broadway
and the 57th Street Normandie, is
likely to go past the half-year mark at the
latter.
Two new pictures. "Compulsion." which
is playing continuous run at the Rivoli ( af-
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55th Street—The Eighth Day of the Week
(Confl), 2nd wk
Guild Adventures of Tom Sowyer (NTA), re-
3rd
Little Carnegie Forbidden Fruit (F-A-W), 7th wk.
Loew's State Some Like If Hot (UA), 2nd wk. . .
Moyfoir Friendly Persuasion (AA), reissue,
Normandie—Scporate Tobies (UA), 1 6th wk...'
Odcon The Shaggy Dog (BV), 3rd wk
Polace The Diary of Anne Frank (20th-Fox),
3rd wk. of two-a-doy :
Paromount The Sound and the Fury (20th-Fox),
2nd wk
Pans—The Horse's Mouth (UA), 2Ut wk
Plazo—The Third Sex (D&F), 2nd wk
Radio City Music Hall Green Mansions (MOM),
plus Easter stage show, 3rd wk
Rivoli Compulsion (20fh-Fox)
'
Roxy Rio Bravo (WB), plus stoge show, 3rd wk.
Sutton Gigi (MGM), moveover, 47th wk
Trans-Lux 52nd The Shaggy Dog (BV), 3rd wk.
72nd Street Taiga (Bakros), 3rd wk
Victoria^-Cinerama-South Seos Adventure (SW),
38th wk. of Uvo-o-day
World Girls of the Night (Cont'l), 3rd wk
ter many weeks of reserved -seats for
"South Pacific"!, and the British Award
film. "Room at the Top," had big opening 'Like It Hot' Sizzles
weeks with the latter film giving the small In 2nd Buffalo Week
Fine Arts Theatre a record first week, the BUFFALO—A lot of people evidently
best in its nine years of operation playing like it hot for "Some Like It Hot" was
top British or foreign product.
packing 'em in at the Teck to the tune of
The Easter holiday pictures which continued
to strong or very good business in-
at the Century tacking up a 125.
a 275 in a second week. "Gidget" did well
cluded "Tempest." in its second week at Buffalo Green Monsions (MGM), 2nd wk 95
the Capitol: "Some Like It Hot." very big
Center Tempest (Para), 2nd wk 110
Century Gidget (Col) 1 25
in its second week at the refurbished Loew's Cinema Gigi (MGM), return engogement 105
State, which has now a reduced seating capacity:
"Al Capone," fine in its second Teck Some Like It Hot (UA), 2nd wk 275
Lafayette The Shaggy Dog (BV), 2nd wk 130
Paramount ^Rio Bravo ( WB), 3rd wk 115
week at the Victoria: "Green Mansions,"
coupled with the Music Hall's Easter stage
pageant, good in its third week at the Hall Big Matinee Business
after the second largest Easter week at the Helps in Baltimore
huge theatre, and "The Diary of Anne BALTEVtORE — Matinees—not evenings
Prank," which had a smash third week of
—were especially strong in the post-Easter
resei-ved-seats at the RKO Palace.
week, what with thousands of students on
(Average Is 100)
Astor Separate Tables (UA), 16th wk
holiday. Those grosses and the usual weekend,
helped business which, otherwise,
140
Boronet The Law Is the Law (Cor>t'l), 4th wk 150
Beekman He Who Must Die (Kassler), 15th wk 150
Capitol Tempest (Para), 2nd wk
might have been just average.
145
Criterion Sleeping Beauty (BV), 7th wk 175
Century Some Like It Hot (UA), 3rd wk 140
Fine Arts Room at the Top (Cont'l) 250
Cinema Forbidden
5th Avenue Pother Pancholi (Hornson), Five
28th
West The Co:
wk.
Lux), 3rd wk
Hippodrome Tempest (Para) 2nd wk
Is Born (WB),
Moyfoir- Imitation of Life (U-l), 2nd wk
New—Sleeping Beauty (BV), 7th wk
Playhouse The Block Orchid (Paro), 3rd wk
Stanley-Rio Bravo (WB), 3rd wk
Town The Sound and the Fury (20th-Fox), 2nd
Mayor Attends Preview
Of U-I's 'Imitation
NEW YORK—Mayor Robert P.
Wagner
of New York and Mrs. Wagner attended a
reception and preview of Universal-International's
"Imitation of Life" given by
Fannie Hui-st, author of the novel, to Mrs.
Caroline Simon, New York Secretary of
State, at 445 Pai-k Avenue, Friday (10).
The picture will open at the Roxy Theatre
April 17.
21st Year for Apollo
NEW YORK—Brandt's Apollo Theatre
on 42nd Street, is celebrating its 21st anniversary
as a foreign film house with the
double-feature showing of Brigitte Bardot's
"The Girl in the Bikini," distributed
by Atlantis Films, and "Flesh and the
Woman," starring Gina Lollobrigida, distributed
by Dominant.
Post Office Bans Cards
As Ad for 'Naked Maja'
WASHINGTON — The Post Office Department
has decided that Goya's
famous painting. "The Naked Maja," is obscene
and has ruled that United Artists
can no longer send through the mail
colored postcards promoting its picture of
the same name. The other side of the
postcard features Goya's likeness of the
reclining Duchess of Alba.
The department was unmoved by the
affidavit given by Max E. Youngstein. UA
president, that the original portrait hangs
in Madrid's Prado Museimi. A formal hearing
on the postcards was held in New York
Friday (10).
2 New Appointments Made
By Walter Reade Circuit
NEW YORK—Paul Baise. who has been
in charge of the Walter Reade circuit for
several years, has been elevated to the new
post of director of specialized theatre operations.
Charles T. Felleman, who for 15
years was with the exploitation department
of MGM and as a field press representative,
has been named to succeed Baise
in handling the advertising and publicity
duties.
In his new duties, Baise will handle the
company's art cinema engagements and
other specialized attractions being planned
by the circuit.
Eastern Theatres Adds
The Elwood in Newark
NEW YORK — The Elwood Theatre.
Newark, has been acquired by Eastern
Theatres. Sheldon Smerling. executive vicepresident,
said the circuit is expanding.
It was recently announced it will build a
modern, 1,200-seat theatre at the Garden
State Plaza Shopping Center, Paramus,
N. J.
The Elwood has 1,500 seats, the latest
sound and projection equipment and one
of the largest silver screens in the state.
Extensive remodeling will start shortly.
There will be free parking.
Mother of Mrs. Ben Joel
NEW YORK—Mrs. Lam-a King. 83. widow
of the late Herman King and mother
of Mrs. Ben Joel, wafe of the Loew's Theatres
executive, died at the Montefiore Hospital,
Pittsburgh. Tuesday UK Other survivors
include two sons, two other daughters,
eight grandchildi-en and nine greatgrandchildren.
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E-2 BOXOFFICE April 13. 1959

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30 Ninth Avenue
V YORK 36, N. Y.
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PHILADELPHIA 7, PENNSYLVANIA
LOcust 7-2242
AMERICAN INTERNATIONAL

ttitir
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P-' :.Y LANDAU, chairman of the board of
National Telefilm Associates, is honeymooning
in Europe with his bride,
the former Edith Rein, senior vicepresident
of the company. The couple
sailed Thursday i9i on the United States,
followins their marriage in Las Vegas two
weeks ago. They will be gone about two
' * *
months. Arthiu- Pi-eed, producer of
••Gigi." came in from Hollywood Thursday
and returned to the coast over the weekend.
He came in to discuss plans for "The Bells
Are Ringing." which he will produce for
MGM later in the year. • * * William Nafash,
staff projectionist at Radio City Music
Hall, will set up the projection equipment
at tile American Pavilion at the Moscow
Intel-national Tiade Fair which will open
on July 4. Nafash. who supervised a similar
setup three years ago in Kabul. Afghanistan,
to demonstrate the latest in American
wide-screen techniques, will go to Moscow
at the request of the U.S. Information
Agency.
>
* • • Col. Gregory S. ( Pappy
Boyington. author of "Baa Baa Black
Sheep" which Fied Kohlmar will produce
for Columbia, is flying his own plane on
a 28-city tour to publicize the book and
the picture.
f
Seymom- Poe has been named producer's
representative for United Artists' " A Hole
in the Head" and will serve as a liaison
between UA and Frank Capra. producer,
in coordinating the promotion and distribution
campaigns for the picture. * * * Sol C.
Siegel. vice-president in charge of MGM
production, was in New York for a week
of parleys with home office representatives.
• • •
Wolfe Cohen, president of Warner
Bros. Pictures International, and Arthur
Abeles. head of Warners' interests in the
United Kingdom, hopped for Europe.
Cohen began a six-week series of European
business meetings in Paris. * * * Universal's
Dave Lipton was here from the coast.
9
American Broadcasting-Paramount Theatres
has moved from the Paramount Bldg.
to 7 W. 66th St.. New York 23. New phone
number: Susquehanna 7-5000. * * * Max
Youngstein, vice-president of United Artists,
returned from coast conferences and
attendance at the Academy Awards. • * *
Bruce Eells, executive vice-president of
United Artists Records, finished up a twoweek
business trip to Los Angeles and returned
to New York.
• * *
Fannie Hurst was
the guest of honor at the banquet of the
annual meeting of the Federation of Motion
Picture Councils in Philadelphia
Thursday i9>. Delegates were given a
special screening of her "Imitation of Life"
at the Arcadia Theatre Wednesday. ' * *
Jack Baur. casting director of Walt Disney
Productions, is In New York seeking
a moppet to star in Disney's "The Glad
Game," an adaptation of "Pollyanna." * • *
Cliff Robertson is in town to help ballyhoo
"Gidget," in which he is a co-star. • * *
UA's Milton Cohen was in New Haven.
w
George Fraser. formerly with Paramount,
has been appointed public relations counsel
for Citation Films, producing-distribut-
Ing company. ' The ' ' advertising department
of National Telefilm Associates received
three honors for its work in the
medium in the annual competition sponsored
by the Art Directors Club of New
York. * * Art Foley has been named trade
press editor for American Broadcasting
Co.. effective April 27. replacing Robert
Grebe who is joining Television Bureau of
Advertising as director of public relations.
• • •
Jack Levin, president of Certified Reports,
is in Hollywood. Halsey Raines
' * *
is in Cuba on a publicity assignment for
Columbia Pictures on "Our Man in Havana."
* • * Sid Blumenstock is in Hollywood
for parleys on "Hercules" with Warner
Bros, executives and Joseph Levine.
president of Embassy Pictures. *
George Skouras will serve as chairman of a
fund-raising dinner for Brandeis University
to be held on May 5 at the Hotel Waldorf
Astoria.
Louis J. Silberling. assistant secretary
of Famous Music Corp.. a Paramount subsidiary
has been elected a director of the
• * *
company. Roger Lewis. United Artists
national advertising chief, returned from
Hollywood over the weekend. * * * Red
Nichols, band leader whose life story is
told in Paramount's "The Five Penniesstarring
Danny Kaye. will open May 18 at
the Round Table on New York's East Side.
* > •
Columbia publicist John Thompson is
in Cody, Wyo.. in connection with the
world premiere of "The Young Land" there
on April 25. * * * Johanna Grant has been
named special publicity coordinator for
United Artists' "A Hole in the Head." She
will serve as liaison between the Rogers &
Cowan office and the UA publicity department.
9
A boy was born to Mrs. Lige Brien. wife
of United Artists' director of special promotions,
at Harkness Pavillion Hospital m
New York April 1. The infant is their fourth
* * will produce
child. * Sam Spiegel, who
"Suddenly, Last Summer" for Columbia
release, sailed for London on the Queen
Elizabeth to lay the groundwork for the
start of the production, • • * The Museum
of Modern Art will present nine weeks of
Marlene Dietrich features. The series was
launched on Tuesday (7) with a gala
benefit at the museum. The films will
range from "The Blue Angel," released in
1931 to "Witness for the Prosecution," re-
• group of Buena
A leased in 1957. • •
Vista and Walt Disney executives attended
a sales convention in London last week. In
London for the sessions were Roy Disney,
Card Walker, Ned Clarke. Oliver B. Johnston
and James A. Johnson.
9
Alan D. Courtney, who at one time
was general manager of the Metropolitan
Theatres circuit in Los Angeles,
has been elected vice-president in charge
of nighttime programs for the NBC Television
Network. He has been with NBC
' 1947. Cantinflas. who gained
* *
since
international acclaim in "Around the World
in 80 Days," was in New York for conferences
with Columbia Pictures executives
on the forthcoming production of "Pepe,"
which will be co-produced by George Sidney
and Jack Gelman, the latter being
head of Posa Films, Gelman accompanied
• • *
him. Kathryn Grant was in town
briefly for wardrobe fittings for Otto
Preminger's "Anatomy of a Murder" and
then flew to join the location company at
•
Ishpeming. Mich.
* * Robert Alda came
in to promote Universal's "Imitation of
Life" which will open at the Roxy on April
n'*' Producer-director Sheldon Reynolds
arrived from Rome with a print of
his TV series, "Appointment With Fear."
9
Film star Joanne Woodward gave birth
a girl in baby Mt. Sinai Hospital
to
Wednesday. She is the wife of Paul Newman.
Bernie Kamber, advertising-
• * *
publicity executive of Hecht-Hill-Lancaster,
came back from Durango, Mexico,
where "The Unforgiven" is being filmed.
•
Jay Barney, who plays John the
Baptist in "The Big Fisherman," returned
to New York after completing his role.
* • P'rank Tashlin. producer-director of
"Say One for Me" was in town for conferences
with 20th-Fox executives. * * ' Gina
Lollobrigida an-ived from Rome.
9
The four-star review given by the New
York Daily News to 20th Century-Fox's
"Compulsion" gave the company the distinction
of being the first distributor to
have three "four-star" attractions running
simultaneously on Broadway. The others
in this bracket are George Stevens' "The
"
Diary of Anne Frank at the RKO Palace
and Jerry Wald's "The Sound and the
Fury" at the Paramount. Henry
* * *
Fonda has returned to New York after completing
starring roles in two upcoming
20th-Fox pictures. "Warlock" and "The
Man Who Understood Women."
Krim Accepts Israel Award
On Behalf of Film Industry
NEW YORK—The Award of Merit of the
American-Israel Chamber of Commerce
was presented to Arthur B. Krim, president
of United Artists, at the group's sixth
annual dinner at the Biltmore Hotel here
Wednesday night iB).
Krim guest of honor, accepted the
award on behalf of the industry for
its participation in Israel's economic development
dm-ing the last ten years. The
presentation was made by Nathan Straus
i
III, president of the American-Israel
Chamber of Commerce. Approximately 600
film industry and trade leaders attended
the dinner. ,j ,.^ *
In accepting the award, Krim said that
Israel was more than a customer for films.
Its historv as the land of the Bible and
the recent rebirth of a nation has given
the industry both inspiration and themes
for
many Hollywood productions.
To Install Schwalberg
As Cinema Lodge Head
NEW YORK—Alfred W. Schwalberg,
founder and first president of Cinema
Lodge of B'nai B'rith. will be inducted as
incoming president at a luncheon to be
held at the Hotel Astor Friday '17 1. according
to Jack H. Levin, chairman of the
president's luncheon committee.
Harry Brandt will officiate at the installation.
Joseph B. Rosen will be honored
as retiring president. This year marks
the 20th anniversary of Cinema Lodge and
all past presidents have agreed to act as
honorary chairmen for one year as a tribute
to Schwalberg.
BOXOFFICE April 13,
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DeMille Memorialized
In MPAA Resolution
NEW YORK—A resolution honoring the
late Cecil B. DeMille was adopted by the
board of the Motion Picture Ass'n of
America at its annual meeting Monday 1
DeMille was a member of the board 26
6 1
.
years. The resolution follows:
Whereas, the late Cecil B. DeMille conceived
and produced, for over 40 years, a
long series of motion pictures unique in
their grandeur and power, and in them
brought to the art of the motion picture the
epic proportions of human history, so that
the American motion pictm'e industry and
the name of DeMille achieved renown
throughout the world, and
"Whereas, Mr. DeMille, as a member of
the board of directors of the Motion Picture
Ass'n from March 27. 1933, to his death
Jan. 21, 1959, brought heroic leadership
and notable technical contributions to the
American motion picture industry and left
to all his fellow workers in it an enduring
inspiration; and
"Whereas, through his sustained pioneering
almost from its beginning, Mr. DeMille
brought skill, imagination, the loftiest ambitions
and constantly broadening scope to
our industry, opening great new vistas in
the production and direction of historical
drama;
"Therefore, be it
"Resolved, that the members of the
board, individually and as one, express
their sorrow and regret at the death of this
great friend and devoted leader, and mourn
with those of all nations who honored his
name and loved his art."
Kastner Sees Prospects
Good in Foreign Market
NEW YORK—The outlook for the foreign
market is excellent, despite the fact
that American pictures are receiving less
playing time, according to Lacy Kastner,
president of Columbia Pictures International,
who has just returned from a worldgirdling
business trip.
Kastner said here Thursday (9) that
Columbia's overseas business for the fiscal
year ending May 1 would be up 11 per cent
over the previous year. Fewer but bigger
pictures are having beneficial effects, he
said. The bigger pictures, he said, were
doing greater business than ever before,
while the lesser pictures are doing business
in proportion.
Foreign countries are making more pictures
than Hollywood, especially Japan,
Kastner said. Approximately 500 features
a year are made in Japan and all of them
get outlets because the producers also own
the theatres. China turns out about 250
pictures yearly, he said, while India makes
about 300.
In European countries, native picture are
improving in quality and in popularity,
even though television competition is beginning
to be felt, Kastner said.
A number of co-production deals have
been made by Columbia in England,
France, Mexico, Japan and other countries.
He said it was necessary, however, that
the coproduced pictures had American
stars and directors in order to insure playing
time over here.
^

. . The
. . Howard
. .
Henry
. . George
. . The
6
ALBANY
The Glove, Gloversville, advertised that it
would close at 10 p.m.. Monday to enable
patrons to view the "Academy Awards
telecast sponsored by the motion pictuie
industry" Saratoga Drive-In was
.
relighted Friday HO' by Manager George
Lounna. Austin Thompson is at the Mohawk,
also Fabian-owned. Irwin Ullman
supervises both ozoners Frieder
.
and Henry Grossman, longtime faithful
visitors to Filmrow during their operation
of the Community and the Warren in Hudson,
are "rolling" with their Sea Breeze
motel in Miami. Fla. So Howard Goldstein,
who sold films to them during his days
with RKO. reported, after calling on them
during a recent vacation.
.
Clayton Pantages, 20th-Fox manager,
was in New York Monday for a sales meeting
on "South Pacific" Thornton,
the "biggest" exhibitor in the exchange
territory—he stands six feet seven
inches—ankled exchanges Monday. Mrs.
Thornton made the trip with him from
Saugerties. Ben Coleman, manager of
Peter and John Marotta's Carman Drive-
In, Guilderland: Bernie Collins, booker for
the Veterans rest camp at Mount Mac-
Gregor outside Saratoga, and Howard
Goldstein were among the other callers.
A familiar figure now returns to Filmrow
every other week to book the Eagle,
Albany. He is Max Friedman, for years
buyer for Warner Theatres in the old upstate
zone offices here and more recently
operator of the Babcock at Wellsville.
Friedman, who has an interest with Harold
Strassman in the Eagle, began pinchhitting
for the latter six weeks ago when
Stra.ssman was in Florida. Strassman was
recalled from the Florida vacation by the
death of his mother, March 31 in a New
York City hospital . Goldstein,
who took over the Dix Drive-In at Hudson
Falls during the off-season, will relight
it Friday

L
. . . Andy
. . James
. . Al
. . David
. . The
PHILADELPHIA
Cessue Hayakawa, one of the stars in
"Bridge on the River Kwai," and film
newcomer Ben Piazza, ("The Hanging
Ti-ee"i are costarred in a new play, "Kataki."
breaking in at the Walnut Street
Theatre McHugh. manager of
.
the Stanley Warner Palace Theatre, 12th
and Market streets, retm-ned after a twoweek
Florida vacation.
Ted Schlanger, former district manager
of the Philadelphia territory for Stanley
Warner, underwent abdominal surgery at
St. Joseph's Hospital. Ted is now in drivein
exhibition .
Althoff. who started
in the industi-y 54 years ago with a nickelodeon
in Mahanoy City, is manager of the
Crescent Theatre, West Collingswood, N. Y.
Schectman, manager of Stanley
Warner's Strand, Germantown avenue and
Venango streets, has resigned to go into
another business.
NEWARK
Columbia Realty Elects
Nathan Cohn to Board
NEW YORK—Nathan Cohn has been
elected a member of the board and a vicepresident
of Columbia Pictm-es Realty
Corp., wholly owned subsidiary of Columbia
Pictui-es which has among its holdings
the Colimibia Pictures building at 711
Fifth Ave.
Cohn has been associated with the parent
company since 1924 when he was New
York area franchise holder of the then
new distribution firm. Later, he became
manager of the New York branch office
and in 1945 New York division manager.
Last year he was transferred to the home
office to work on diversification plans.
Haight Resigns as NTA's
Vice-President-Treasurer
NEW YORK—Eric H. Haight has resigned
as vice-president and treasurer of
National Telefilm Associates. He announced
his resignation at the first meeting of the
board of directors since control of NTA
was acquired by National Theatres. He will
continue with the company for several
months in order to assist in the consolidation
of NTA's financial affairs with those
of National Theatres.
Haight joined NTA in 1957 to develop
more adequate financial facilities for the
company's expanding business. He now will
return to his other business interests in
the mining and electronic fields.
BALTIMORE
. . .
\X7aUer Gettinger, owner of the Howard,
has been named by the United Jewish
Appeal to represent the industry in
Charles Cobum,
the
annual campaign
manager of the Harford, is recovering
from a virus attack . . . Morris Mechanic,
owner of five first-run theatres here, said
he is completing purchase of the Lyric
Theatre, this city's music hall, for approximately
$160,000. He said the theatre would
continue to be used for concert, opera and
ballet entertainments.
Dulsebeat, the syndicated coast-to-coast
television series, which dramatizes the
stories of American industry and which
presented the Walter Reade Story last fall,
repeated this presentation Sunday (5) on
Isador M. Rappaport, one of the partners
the Mutual network. The Reade organization
was chosen by Pulsebeat as an example
In R&F Theatre Enterprises, was confined
to his home with a severe virus . . .
Phil
of a progressive theatre circuit which has
Isaacs, film buyer and booker for the same
developed from a one-theatre company,
circuit, was in New York on business.
now ranking as one of the leading circuits
in the east and currently celebrating its John Manuel, owner of the Belair Drivein
50th anniversary in exhibition. The Reade
organization, in addition to owning and at Churchville, has taken over the Crys-
tal Drive-In, Cumberland. The opening is
operating conventional and drive-in theatres,
successful restaurant
to be held Wednesday (15) ... Fi-ed Pen-y,
operates a highly operating the Perry Art Centre Theatre,
division, has many real estate holdings
has installed new chairs and completed
and is a leader in the foreign film distributing
market in this country through
redecorating Thomas, assistant
.
manager at the Centm-y. is currently playing
its Continental Distributing Co. The television
showed several of
a role in "Tempest" weekend evenings
program again the Reade operations, including segments
at John Hopkins Playshop.
of the Mayfair House headquarters of the
organization in Oakhurst. N. J. Walter Urges Ban on Film Ads
Reade jr. appeared on the program to discuss
NEW CASTLE, PA.—The Citizens Comtions
many phases of the company's operamittee,
formed here a year or so ago to
and the release in this country of fight evil publications and movies, voted for
two of their new films, "My Uncle" from
France and "Silent Enemy" from England.
Harvey Jokinen, chairman, to appeal to the
News here to have advertisements for a
foreign film, "Girl in a Bikini," removed or
Starring in Allied Artists' "Beatsville" are
Gregg Palmer, Kathleen Crowley and John
Lupton.
BOXOFFICE :: April 13. 1959
"toned down." The library board here refused
to ban "Lolita" from the shelves as
requested by the Citizens Committee.
A month ago the group, which had
framed a city censor measure on motion
pictures and their exhibition and regulation,
was informed by the city's legal department
that New Castle could not enact
a constitutional ordinance but promised
that the city would prosecute any obscenities
under state law when given proof.
Honor General Wallace
WASHINGTON — Senators and Congressmen
from Indiana paid tribute to
the memory of Gen. Lew Wallace, author
of "Ben-Hur," April 10, his 122nd birthday
anniversary. Senators Capehart and Hartke
spoke at a ceremony at the base of
the Wallace statue. Wallace was a native
of Indiana and that state placed his statue
in the Hall of Statuary, Capitol, in 1910.
WASHINGTON
TJniversal Pictures, New York, countered
critic O'Neil's unflattering review of
"Imitation of Life" in the Washington
News, with a two-column eight-inch ad in
the same paper, quoting grosses in the
major key cities and highlighting the comforting
grosses at RKO Keith's, Washington,
D. C. . . . Harold Saltz, Universal manager,
visited the Neighborhood circuit,
Richmond, Va., and then headed for New
York to finalize circuit deals.
Russ Hildebrand, Towson general manager,
was hospitalized in Baltimore . . .
Jesse Carper Garst, Roxy, Martinsville, Va.,
is a new grandmother . . . Joe Kronman,
MGM assistant manager, sojourning in
Florida for a spell . . . Lou Cannon, wife
of "Sonny" Cannon, Brmiswick, Md., was
convalescing in the hospital.
Lucille Traband, former UA booker, was
visiting friends, with a look-see at the
cherry blossoms . sons of Harry
Wasserman, Carver, Alexandria, Va., are
digging in for the futm-e, with one interning
at Cincinnati General Hospital and the
other attending journalism and television
scripting courses at Columbia University.
Turner B. Shelton, director of motion
picture service, U. S. Information Agency,
will be the featm-ed speaker for the motion
picture and television council Monday (13).
His topic will be "American Films as a
Cultural Force Abroad." Shelton and Eric
Johnston negotiated in Russia the motion
picture
exchange program.
Film Benefit to Finance
Wing in Israel Shrine
NEW YORK — The showing of "The
Diai-y of Anne Fi-ank' at the RKO Palace
Theatre Thursday (16) will be a benefit
for the National Committee for Labor Israel.
Pi-oceeds will go toward the construction
of the Anne Fi-ank Wing in the
Ghetto Fighters House, a shrine and museum
in Israel memoraUzing the 6,000,000
Jews who died dm-ing the Nazi regime.
Tickets, $5, priced at $3.50 and $2.50, ai-e
available at Histadrut House, 33 East 67th
St.
a screen (
HOLLYWOOD takes top
honors. As a box-office atis
without equoL It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or ear capacity.
HOLLYWOOD AMUSEMENT CO.
3750 OaMon SL • Skokle, - -
Illinois
E-7

. . Jack
. . The
H-984,
Jones,
PITTSBURGH
Jules Lapidus, who spent most of his many
years in the industry here and who is
well-known as the WB circuit executive
sales director in New York, stopped to say
hello, this being his first visit here in some
time . Kalmenson. WB manager,
will go to Los Angeles for the week of June
16 to attend a company sales meeting.
The Jim Hendel-Johnny Zomnir testimonial
luncheon Monday i20i at the Park
Schenley restaurant will honor UA's new
district and exchange managers respectively,
both veterans in film distribution
here . Ambridge Theatre exploited
the Academy Awards via a newspaper contest,
offering $5 in cash and a year's pass
to the top winner and with other passes for
the four next winners.
The family of Frank Ranalli. who died
April 1. will continue operation of the
Greentree Drive-In in the Crafton-Carnegie
area. Survivors include his wife Mary,
daughter Mary Susan, son Vincent, two sisters
in Italy and his brother Marco, owner
of Ranalli's Drive-In near Bakerstown.
Beaver County common pleas court has
ruled Hopewell Township supervisors cannot
charge a 10 per cent amusement tax
on admissions to commercially operated
fishing lakes, as the law does not permit
a political subdivision to tax anything already
taxed or licensed by the state. Lake
operators are subject to a $25 license fee
and fishermen using the lakes must have
a state fishing license.
Recently a bill was entered in the General
Assembly which would authorize political
subdivisions to finance or own community
television antenna cable systems,
and last week a similar measure was introduced
by representatives Jenkins, J. Murray,,
Moran and Agnew. This proposal,
H-885, would authorize boroughs to fui--
nish coaxial television service to inhabitants
thereof.
When Alex Mussano's Roxy Theatre,
Natrona, was destroyed by fire, 200 seats
from the old Highland Theatre of Birdville,
Natrona Heights, closed two years ago, and
purchased by Mussano and stored behind
the Roxy screen, also went up in flames.
Mussano bought the Roxy about a decade
ago for $52,000. Flames penetrated the
three ceilings of the two-story 39xl09-foot
structuie, the roof caved in and the rear
wall collapsed. Projectors and some equipment
in the front of the theatre were saved
in the three-hour $30,000 after-midnight
blaze.
Columbia's "Gldget" was exploited here
by Cliff Robertson, who addressed a Carnegie
Tech drama class . . . Col. Gregory
"Pappy" Boyington, USMA. retired, will fly
his own plane to this city May 10, his visit
here being a stop on a 30-city tour devoted
to whipping up interest in the Columbia
screen version of his autobiography, "Baa
Baa Black Sheep," in which Robert
Mitchum will star . . . ABC Drive-In Theatre,
Baden, again this season is charging
$1.20 for two or a carload. The $1 admission
was popular at this ozoner in recent
years and two seasons ago the price was
upped to $1.20, children always free, as
is childi-en all the policy at outdoor theatres
in the tristate area.
Several dozen theatres in the Greensbuig
Catholic diocese are exploiting "Miracle of
'
St. Therese and "Coronation of Pope John
'
XXIII with a special church tieup whereby
vacations are offered to Rome, Lourdes
and Paris in a TWA cooperation. Discount
tickets are distributed through the
churches, pai'ochial schools and parishes.
The winner will be named May 20 at the
State Theatre, Uniontown, this prize to
be a ten-day all-expense paid roundtrip to
Rome for two, plus the priest from the parish
in which the winner resides. Don Mungello,
Bm-gettstown, who owns the Tri-
State Drive-In, is distributor of "Miracle
of St. Therese" and other religious pictures.
A. J. "Alfie" Kuhn, shipper of Warner
Bros. Pictures for more than 38 years, has
been laid off by Pittsburgh Film Sei-vice,
a George Callahan operation which took
over the WB department some months ago.
"Alfie" is the last of seven employes, all
Warner veterans, to be deactivated by
PPS. They are Bill Hackett, 37 years; Hilda
Some of the new bills in the state legislature
include H-919, permitting bingo licenses
to certain organizations with approval
of electors of municipalities and Elizabeth Spang, 28 years; Tony Weyi-auch, NATRONA, PA. — Mr. and Mrs. Alex
Stein, 33 years; Mildred Kindlin, 30 years;
townships iJ. Murray, Jones. Jenkins); 24 years; Hymie Fox, 7 years. Callahan is Mussano's Roxy Tlieatre here was gutted
H-978. creating the legalized games of dropping his lease on the service department
quarters at 1623 Blvd. of the AlUes, $30,000. An employe. Angelo Ambrossi, de-
by fire a week ago, causing damages of
i
chance control commission Brenningen
;
providing for licensing of rear of the UA office, and will move the tected smoke after midnight and gave the
certain organizations to operate raffles UA, BV, Citation, US, NTA, Rank, and
i
with voter approval Jones, Brenninger). other prints to the WB exchange building,
first floor, where PFS distributed the WB
prints. PPS also folded its office in the
Atlas Theatre Supply building.
A. Harry Passarell, Paramount exchange
employe for 33 years, is back in the groove
and looking like himself again after being
absent several months while he rested and
treated an overworked heart . . . Father
Lawrence O'Connell. 85. retired Epiphany
Church priest who founded Camp O'ConneU
which Variety Tent 1 sponsors, died
April 6 in Mercy Hospital.
Reopening Austin Theatre
AUSTIN, PA.—Dark for six months or
so. the Austin Theatre will relight at an
early date under new management. The
former operator was Tom Bennett and the
new proprietor will be Dick Lenninger, who
works out of Emporium.
Grance Ozoner Transferred
PITTSBURGH — The Penn-Lincoln
Drive-In, Route 22-30 west, has been transferred
from Theodore Grance, a pioneer
in outdoor exhibition, to Ernest Snyder
of Imperial.
Exhibitors Are Discussing
'Anne Frank' Openings
NEW YORK — Exliibitors who have
booked "The Diai-y of Anne Fi-ank '
within
the next three montlis, are conferring with
20th Century-Fox executives on a special
roadshow campaign "guide book" which
has been designed for each playdate. The
guide book was used for the New York and
Los Angeles openings of "Anne Prank"
and will be used for Boston, Miami and
Chicago openings.
George Beatty and Ted Vanett, representing
the Goldman Theatres chain, met
with 20th-Fox executives on the Midtown
Theatre, Philadelphia, opening May 23,
and Sam Bendheim in, representing
Neighborhood Theatres, conferred on the
opening at the Willow Lawn Theatre, Richmond,
May 27.
Elmer Hasley's Specialty
Now Drive-In Exhibition
EAST PITTSBURGH. PA.—Elmer Hasley,
longtime theatre owner and member of
the film industry, closed his books as an
indoor exhibitor with the darkening of the
Terrace Theatre. Hasley will continue operation
of his Lakeside Drive-In. Conneaut
Lake, which will reopen for the season
next month.
Ed Koerner has taken a lease on the
Terrace Theatre and plans to reopen it
soon. Koerner entered exhibition a few
months ago when he leased and reopened
the Strand, Pitcairn, now renamed the
Koerner Theatre. Mary Civitarese is the
owner.
Natrona, Pa., Roxy Theatre
Is Destroyed by Flames
general alarm. Earlier employes extinguished
a small blaze after a light bulb
broke and set fire to seats. The fire brought
dowTi the roof and destroyed most of the
equipment and fixtm-es. Alex Mussano. who
recuperated from a heart attack suffered
about a year and a half ago. is a meat
cutter at Russellton and his pretty wife
was the projectionist for about five years.
$300 Damage by Vandals
AMBRIDGE, PA.—Thieves who broke
into the Ambridge Theatre took only $13 in
cash but caused $300 in damages. Apparently
angered over being unable to open
the safe, they left the office in shambles
and smashed three vending machines and
a candy counter. Joe Zazzaro, manager,
said that keys to other offices in the building
were found on the lobby floor but the
intruders had made no use of them.
'The Circle' Booked
"
NEW YORK—"The Circle. British picture
starring John Mills, which Kassler
Films is distributing in the U. S.. w^ill open
at the Art Theatre April 15. following a
four-week run for "Three Strange Loves,"
a Swedish film distributed by Janus Films.
BOXOFFICE April 13, 1959

NEWS AND VIEWS OF THE PRODUCTION CENTER
(Hollywood Office— Suite 219 at 6404 Hollywood Blvd.. Ivan Spear, Western Manager)
NY Warner Awarded
Premiere of 'Porgy'
HOLLYWOOD—Samuel Gkildwyn's pro-
have its
duction of "Porgy and Bess" will
world premiere at the Warner Theatre,
New York. June 24, it was disclosed by
Abe Montague, executive vice-president of
Columbia Pictures, which is distributing
the film.
The picture, starring Sidney Poitier,
Dorothy Dandridge, Sammy Davis jr. and
Pearl Bailey, will be shown only on a reserved-seat
basis with performances nightly
at 8:30 and matinees on Wednesdays.
Saturdays and Sundays.
"The Louisiana Hussy," Producer Charles
Casinelli's second picture (formerly titled
"The Pit"), will be premiered May 1 at
Morgan City, La., near the film's location
site. Actress Nan Peterson, who debuts in
the pictui-e, will attend the affaii-. Charles
Lang scripted and Lee Sholem directed
the Howco release.
Joseph S. Hummel Resigns
At Warners International
HOLLYWOOD — Joseph S. Hummel,
vice-president and Continental manager
for Warner Bros. Pictures International
Corp., has decided to leave the company
because of ill health, according to Wolfe
Cohen, president of WB International.
Arthur Abeles, managing du-ector of the
Warner interests in the United Kingdom,
will succeed Hummel in directing operations
in Europe and Africa and also retain
his present post in the United Kingdom,
according to Cohen. After studying
the company's combined operations in Europe,
Abeles will determine whether to
move from London to Paris where Cohen
headquartered.
Abeles began his career with WB International
in Brazil in 1936.
'Windjammer' Texas Bow
May 10 at Houston Uptown
HOLLYWOOD — The first Cinemiracle
PROUD OF THEIR PLAQUES—Producer Arthur Freed, left, jumps around
so much to keep up with his busy schedule that it took the cameraman a while
to catch him in a quiet moment. But he did, and here's Freed with the BOX-
OFFICE Blue Ribbon Award he won when "Gigi," which he made for MGM, was
selected by the National Screen Council as January's picture of the month
"for the whole family." At the right, Vincente Minnelli, director of the boxoffice
bonanza, who is shown here proudly exhibiting his BOXOFFICE Blue Ribbon
plaque.
Give Up 'FBI Story'
HOLLYWOOD—Gramercy Pictures, having
abandoned plans to produce a picture
based on Mildred and Gordon Gordon's
novel, "The FBI Story," has permitted
the authors to buy back all rights
to it. Arthur Gardner and Jules Levy,
Gramercy toppers, won a title protest before
the Motion Picture Ass'n's title registration
bureau, then lost the appeal in a
conflict with Warner Bros., which made a
picture by the same title based on Don
Whitehead's book.
Mickey Gross to F&M
HOLLYWOOD—Mickey Gross,
manager
of the California studio for the last five
years, has joined the Fanchon & Marco
booking and stage producer division of
Scott Radio Laboratories, Inc., Edwin F.
Zabel, president, said.
Gross will serve with Russ Stapleton in
broadening booking activities. An active
program has already begun to secui-e additional
motion picture. TV and entertainment
personalities for the agency's roster.
booking in the Lone Star state has been
dated for the week of May 10. A national
Theatres deal with John Rowley, head of
Rowley United Theatres, calls for installation
of Cinemiracle equipment in the Up-
HOLLYWOOD—Vice-President Charles
Film Now in HypnoVision
town, Houston, for an extended hard ticket
engagement "Windjammer."
Bloch said Globe Photos will start produc-
of tion of a series of theatrical exploitation
The picture will open at Evergreen's films utilizing the HypnoVision process.
Hollywood in Portland, Ore., May 8, and
the Fox San Diego
The initial production will be "The Screaming
Sleep."
at in April 24.
Nine Writers at Work
On Universal Scripts
HOLL'YWOOD—Nine writers are cmrently
at work at U-I on seven different
scripts, the largest number of scribes working
simultaneously at U-I in more than
one year.
Halsted Welles is screenplaying "Peter
and Catherine"; Stewart Stern, "The
Ugly American": Ben Roberts and Ivan
Goff, "Matilda Shouted Fire": Henry Denker,
"A Gathering of Eagles": Albert Lewin
and Burt Styler, "The Desert Flower":
Eleanore Griffin, untitled women's film:
George Zukerman, "The Wine of Youth."
'Olympia' Filming in
June
On Location in Vienna
HOLL'YWOOD — "Olympia." Ferenc Molnar's
play of romance and intrigue in high
court circles, will be filmed as a joint production
of Paramount and the producing
team of Carlo Ponti and MarceUo Girosi
on a split-territory basis. The picture will
star Sophia Loren and John Gavin, with
Michael Curtiz directing.
Production is slated in Vienna on June
1, with Miss Loren as the beautiful Princess
Olympia who has a romantic interlude
with an American, Gavin, in the Austria
of 1910.
BOXOFFICE April 13, 1959
W-1

six
'
as
-sribiitf
Start on 'Naked Hunt'
Due in Georgia 27th
HOLL\'AVOOD — Scott Marlowe and
Pj-ank Silvera wiU star in "The Naked
Hunt,- adventure featui-e which Pi'oducer
Herb Scobel has slated for lensing in
Georgia starting April 27. William Hale
wiU direct the picture.
Noah Beery jr. will play the featui-ed
role of Blackie. a hulking logger, in "Guns
of the Timberland." Jaguar Production for
Warner Bros., sUrring Alan Ladd, Jeanne
Grain and Gilbert Roland. This is the first
motion pictui-e in several years for Beei-y,
who has been devoting his full time to
TV Circus Boy series.
Earl Holliman will star with Jen-y Lewis
as the latter's romantic rival in Hal Wallis'
"Visit to a Small Planet," scheduled
to roll at Paramount this month. Norman
Taui-og will direct. The film gives Holliman
a change of pace to comedy, since his last
two films. "The Ti-ap" and "Last Ti-ain
Pi-om Gun Hill" had him as a heavy.
Producer David Diamond has purchased
•Uve It Up," a Robert Joyce original, and
scheduled it for an early summer production.
The story deals with the teenager invasion
of southern California seaside resorts
of Newport, Balboa and Laguna
Beach dui-ing vacation. Taking advantage
of thousands of students in those areas
during Easter week, Diamond shot backgrounds
on the beach and in various coffee
houses frequented by the students.
Diamond recently made "The Giant Beliemoth"
for Allied Artists.
25-Year Plaques Are Given
To 35 Local 706 Members
HOLLYWOOD—Thirty-five members of
the Hollywood makeup and hair stylists.
Local 706 were presented plaques in recognition
of their 25 years of service in the
film industry. The citations bring to 127
the total number issued to veteran members
of the union—more than 30 per cent
of the total membership. Receiving the
awards were:
Glen Alden
Lou
Hippe
Bob Mork
Bob Meiding
Webb Overlond
Union Pr«jdent Norman
Pringle
Horry Ross
Bob Schiffer
Roy Sebostion
Howofd Smit
Erneit Young
Eddie Zimmer
Gretto Ardine
Hollis Bornes
Anita Beltrand
Katherine Detter
Rhodo Donaldson
Morgoret Donovan
Coria Hadley
Doris Haines
Edith Keon
Ethel Neefus
Petty Pedret-h
Frances Ratfa
Peggy Tomson
Benny Gordel
Kate Morgan
Fay Choney
Chorles Wright
Pot O'Grody
ACE Dinner April 28
HOLLYWOOD—A membership
meeting
Arts and
of the Academy ol Television
Sciences, will be held Tuesday a4).
W-2
WINS HIS BOOTS— Arthur Abeles,
in charge of the Warner Bros, interests
in the United Kingdom, is pictured
with his prize-a pair of Maverick
western boots—won for going over his
quota in the "Welcome Back, Jack"
sales drive. Arlene Howell, WB actress
appearing in the Maverick TV series,
makes the presentation to Abeles.
'Gigi' Soars in LA
Alter Oscar Night
LOS ANGELES—The nine-Oscar record
set by "Gigi" in this year's Academy
Awards resulted in a big upsiu'ge in public
interest in the Arthm- Fi-eed MGM production
here in 12 hardtops and fouidrive-ins.
The State, Iris and Four- Star
theatres reported that matinee business
following the awards night doubled that
of opening day. Other houses in the multiple
run reported 100 per cent increase
at the boxoffice the night after the Oscar
presentations.
Oscar Brodney Producing
His Original Screenplay
HOLLYWOOD — "Bobbikins. "
an original
screenplay by Oscar Brodney, has gone
into production in London for 20th-Fox
release. Brodney is producing, with British
comedian Max Bygraves essaying the starring
role.
The story deals with a talking baby, as
opposed to the talking mule which was
the main character in Biodney's U-I film,
•Francis, the Talking Mule."
A King Visits Studios
HOLLYWOOD—King Hussein of Jordan
and his party visited the MGM and
20th-Fox studios as guests of the Motion
Picture Producers Ass'n.
HOLLYWOOD—The ninth annual dinner
of the American Cinema Editors honoring
film editors nominated for Oscars and
Emmys will be held here April 28 at the
Beverly Hills Hotel. President George Amy •Rabbit Trap' to Cannes
said Sol C. Siegel, vice-president in charge HOLLYWOOD—Ernest Borgnine will be
of production for MGM, will speak.
represented
for the second
at the Cannes Film Festival
time, with "The Rabbit
Academy Session 14th
Trap," in which he stars for Hecht-HiU-
Lancaster, being selected as an alternate
U.S. entry for Columbia's "Middle of the
Night." The previous Borgnine entry was
"Marty," which won the festival that year.
C^eoutloe "^^oaeleM
West; Sid Blumenstock. vice-president
of Embassy Pictures, planed in from
Gotham to join president Joseph E. Levine
in confabs with Warner Bros, distribution
toppers on "Hercules."
East: Max E. Youngstein, UA vicepresident,
and William J. Heineman, UA
vice-president in charge of distribution, returned
to New York after conferences and
screenings with coast UA toppers.
West: Jerry Pickman, Paramount's adpub
chief, flew in from New York, and
following several days in Palm Springs,
returned here for special screening of
Perlberg-Seaton's "But Not for Me "
East: Aubrey Schenck and Howard W.
Koch, to New York to complete casting
for "Miami Undercover" teleseries. Wolfe
Cohen, president of Warner Bros. International,
and Ai-thur Abeles, head of the
Warner interests in the United Kingdom,
to Em-ope.
West: Sol A. Swartz, president of RKO
Theatres, in to view new product and attend
the Oscar Awards.
East: Director Henry King, on a tenday
junket to plug "This Earth is Mine."
Pi-oducer WilUam Perlberg, to Gotham for
huddles with Paramount toppers.
Contract Player Lineup
To Peak of 19 at WB
HOLLYWOOD—Warner Bros, now has
19 actors under exclusive contract, marking
the largest stable of contract players
at the studio in at least ten years. Thirteen
men and six women are on the pactee list,
reflecting the emphasis on western and
private-eye stories (mainly in TVi which
feature male players predominantly.
The women are: Carroll Baker, Sandra
Edwards. Arlene Howell, Natalie Wood,
Andra Martin and Connie Stevens. The
men are Peter Brown. Edward Byrnes.
James Garner, Ty Hardin, Will Hutchins.
Jack Kelly, Paul Newman, Wayde Preston,
John Russell, Roger Smith, Clint Walker,
Adam West and Efrem Zimbalist jr.
Danny Kaye Planning Tour
HOLLYWOOD — Although "The Five
Pennies," Shavelson-Rose production for
Paramount, will not go into release untU
this summer, star Danny Kaye will make
a series of personal appearances beginnmg
the end of the month. Kaye is doing the
advance tub-thumping because of upcoming
commitments, most particularly hU
booking in Australia from June until August.
Para. Lines Up Two Series
HOLLYWOOD—Paramount has bought
in on two more TV series—the On Guard
.series about the Coast Guard, and Heave
Ho Harrigan, a Naval comedy starring
Myron McCormick. The studio is financing
and providing facilities for the series,
which brings to five the number of series
which it has invested in or is producing.
BOXOFFICE :: April 13, 1959
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Continental Corp. Stock
Sold for $1,200,000
HOLLYWOOD—Agreement was reached
by the stockholders of Continental Tele-
3asting Corp., Producer Albert Zugsmith
md broadcastei's Frank Oxarart and Jack
Feldman to sell their stock to Communcations
Corp. of California, subject to approval
of the FCC, for $1,200,000.
Continental owns KRKD and KRKD-FM
radio stations here, and extensive real
estate for which oil drilling negotiations
are in progress. Communications is owned
by a syndicate headed by automobile dealer
Bob Yeaker, singer Paul Anka, KRKD sales
manager Bob Fox, financier Albert Marks,
TV merchant Syd Sundheim, KRKD account
executive E. L. Brooks, MGM writerproducer
Robert Smith, Producer Zugsmith,
Ervin Feld, Jack Feldman and
Dawkins Espy.
Feldman said there will be no changes
in personnel and the operating policies of
the radio station will continue as heretofore.
Pappy Boyington to Plug
Book and Film on Tour
HOLLYWOOD—Col. Gregory S. "Pappy"
Boyington will leave Wednesday

—
—
—
and
— —
—
—
— —
— —
—
. . Pat
. . David
. . Ezra
. . George
, .
Holdovers Keep Seattle Prosperous;
'Shaggy Dog Scores 250; 'Rio,' 200
SEATTLE—"The Shaggy Dog" continued
to top all attractions, with a strong
250 for its second full week at the Fifth
Avenue. At the Orpheum. "Rio Bravo" had
a good second week, with 200. "Sleeping
Beauty," at the Blue Mouse, wound up a
strong seventh week with 150.
(Averoge Is 100)
Blue Mouse Sleeping Beauty (BV), 7th wk 150
Coliseum—GIdget Col' Senior Prom (Col) 150
Fifth Avenue The Shoggy Dog (BV), 2nd wk...250
Music Box—The Moting Gome (MGM), 3rd wk. . .130
Music Hall Auntie Mamc iVVB), 14th wk 135
Orpheum—Rio Brovo AVB! 2nd wk 200
Porcmount Windjammer ;NT), 1 1 th wk 120
Three Holdovers Draw
Solidly in Denver
DENVER — "Sleeping Beauty," "Some
'
Like It Hot "Rio Bravo" continued
strong in their extended runs to lead Denver
first runs the past week.
Aladdin—torn thumb (MGM), 2nd wk 100
Centre—Sleeping Beauty (BV), 3rd wk 160
Denhom—Tempest (Paro), 3rd wk 80
Denver Rio Brovo iWB), 2nd wk 160
Esquire The Doctor's Dilemmo (MGM), 2nd wk. 90
IjOkeshore The Last Blitzkrieg (Col), Two-
Heoded Spy (Col) 90
Orpheum The Mating Gome (MGM); First Man
Into Space (MGM) 125
Paramount—Some Like It Hot (UA), 3rd wk, . 160
No In-Between for LA
In Feast-Famine Week
LOS ANGELES—Local first runs had a
fair showing with holdovers and a couple
of strong newcomers sharing the brunt of
business. "Diary of Anne Frank," which
went into its first public sale stanza after
group sellouts the first week—but still on
a five day basis due to two further days
sold to groups—hit a sock 175 per cent.
"The Shaggy Dog" set the overall pace
with 230. Only other opener to show
Aj a screen game,
HOLLYWOOD takes top
honors. As a box-office attraction,
it is wittiout equal. It has
been a favorite wilh theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or cor capacity.
HOLLYWOOD AMUflMINT CO. ''
3750 Oakton St. • SkoMe, illlnoli
SNO-CONE
Machines & Supplies
Cups Flavors - Syrups - Etc.
WESTERN EXTRACT CO
Phone CE 2-7877
strength was "Green Mansions" with 140.
Beverly Conyon—The Horse's Mouth (UA), 1 5fh
Downtown Paramount, Hollywood and four
dnve-ins Rio Bravo (WB), 3rd wk
Egyption The Diary of Anne Fronk {20th-Fox),
El Rey Rally Round the Flog, Boys! (20th-Fox),
Lone Texan (20th-Fox), 2nd wk 75
Fine Arts, Vogue The Shaggy Dog (BV), 3rd wk. 230
Four Star, Ins, Loyola, State and four drive-ins
Gigi (MGM), 1 1 th wk 1 05
Fox Beverly Green Mansions (MGM) 140
Fox Wilshire Sleeping Beauty (BV), 10th wk. 125
Howaii, Los Angeles, Wiltern and five dnve-ins
Night of the Quarter Moon (MGM) 80
Hillstreet, Uptown and seven drive-ins Never
Steal Anything Smoll (U-l); No Name on the
Bul'et (U-l) 75
Hollywood Paramount Imitation of Life (U-l),
3rd
Fox—Windjammer (NT), 15th wk
Orpheum Alios Jesse James (UA); Bop Girl
(UA), 3rd wk
Pontages The Sound and the Fury (20th-Fox),
2nd wk
Vagabond And God Creoted Womon (Mayfair),
2nd 2nd
Wai
Downtown Tem pest
(Para), 3rd wk
Drner Hollywood South Seas Adventure (Cms
ramo), 28th wk
All First Runs Hold
In San Francisco
SAN FRANCISCO—"Green Mansions."
the only downtown newcomer, rated 165
and joins the other holdovers—making five
in all. "The Shaggy Dog." earning 225 per
cent, topped the town in its second week.
Fox The Shaggy Dog (BV), 2nd wk 225
Golden Gate Imitation of Life (U-l), 2nd wk 125
Paramount Rio Bravo (WB), 2nd wk 125
St, Francis Tempest (Para), 2nd wk 100
Stage Door Gigi (MGM), 39th wk 300
All-Holdover Week
Fair in Portland
PORTLAND— "Sleeping Beauty" ended
its run at the Broadway Tuesday (
7 1 still
the boxoffice leader here, despite spring
weather, at an estimated 175.
Broadway Sleeping Beauty (BV), 3rd wk 175
Fox—Rio Brovo (WB), Ghost of the Chino Sea
(Col), 2nd wk 115
Orpheum The Sound and the Fury {20th-Fox);
Alaska Passage ;20th-Fox), 2nd wk 110
Paramount The Moting Gome (MGM); Nowhere
to Go (MGMl, 3rd wk 110
LOS ANGELES
Tn line with recent promotions at Fox
West Coast Theatres, William H, Thedford.
Pacific Coast division manager, announced
a series of transfers of theatre
managers. Lou Silverstein, manager of the
Pox Wilshire. goes to the Fox Beverly, replacing
Myron Tallman, shifted to the
home office's booking department: Ralph
Hathaway, manager of the New Fox. moves
to the Fox Wilshire; Lee Wentz, manager
of the El Portal, takes over the La R«ina
Theatre, with Dick Mason transferred to
the booking department. Going to the El
Portal will be William Lohman, of the
Imperial Theatre, Long Beach, with Forrest
Justus checking into the Imperial.
A farewell testimonial luncheon will be
tendered Al Taylor. Paramount manager,
who is going to Chicago to assume his new
responsibilities. The luncheon will be held
at the Nickabob restaurant April 28 and
you may buy your tickets from any Filmrow
salesman.
Among those attending the Variety International
convention in Las Vegas from
Lcs Angeles were: Ai-thur Aaronson. Hollywood
Advertising: Izzie Berman. Pacific
Drive-In Theatres: Jack Berman. Aladdin
Theatres; Al Blumberg. National Screen
Service: Jack Hessick. National Theatre
Supply; Al Lapidus, Lapidus Popcorn Co.;
Floyd Lewis, Floyd Lewis Pi-oductions: Ned
Calvi, Arrow Theatres. Fontana; Tom
Charack. concession buyer for Pacific
Drive-In Theatres; Everett Cummings.
Norwalk-Downey Theatres: Colin Dexter,
local repre-sentative for Alexander F^lm
Co., Denver; Al Golston, Hawaii Theatre;
Al O'Keefe, Gamble and O'Keefe Theatres,
and Lloyd Ownbey, International chief
barker.
Robert I. Kronenberg, president of Manhattan
Films, combined business and pleasure
in Las Vegas. While attending the Va-
I
riety International conclave, he held confabs
with Ii-v Shapiro, president of Films
Ai-ound the World of New York. Under
their mutual distribution plan. FAW handles
Manhattan product in the east and
Manhattan dittoes PAW's product in the
13 western states . . . Harold Wirthwein, Allied
Artists western division manager, and
M. J. E. McCarthy. AA manager, returned
from a business trip to Phoenix. Ariz.,
where they met with Vince Murphy, Hairy
Nace Theatres, and George Aurelius of
the United Paramount in Arizona.
Prudence Underbill, 29 Palms Theatre.
29 Palms, was booking and buying along
the Row for her drive-in and hardtop
theatres Patterson, Pat Patterson
.
Production Co.. San Francisco, was here
on business .
Emanuel, N. Y. distributor,
was here for confabs with Robert
I. Kronenberg .
Nick Diamos,
Tri-State Amusement of Tucson. Ai-iz., was
on the Row booking and buying,
Jules Gerelick, after closing the J. Arthur
Rank distribution office, has moved to the
United Artists' office to represent Lopert
in the distribution of Rank product .
Jack Van Leer, booker and buyer for HaiTy
Nace Theatres in Arizona, died Friday (3i
at the age of 36, leanng his wife and
four children Stern, International
,
Dough Guy for Variety International, became
a grandpa Monday '6) when his
daughter had a five-pound girl.
C. V. Whitney Purchases
'Jazz Priest' Original
HOLLYWOOD—C. V. Whitney has purchased
"The Jazz Priest." an original by
Max Lief for immediate production according
to Arthur Wilde, vice-president of
the C. V. Whitney Pictures Co.
The yarn, a suspense drama, will be
the first Whitney production in recent
years not in his "American" series.
Renew Henry Levin Pact
HOLLYWOOD—Director Henry Levin's
contract has been renewed by 20th-Pox
for which studio he most recently megged
"Holiday for Lover.s." Levin has been at
the Westwood studio for six years.
BOXOFFICE April 13, 1959

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2316 Second Avenue
SEATTLE 1, WASHINGTON
Main 4-6234
FAVORITE FILMS
N. P. JACOBS
1928 So. Vermont Avenue
LOS ANGELES 7, CALIFORNIA
FAVORITE FILMS
HAL GRUBER
255 Hyde Street
SAN FRANCISCO 2, CALIFORNIA
AMERICAN INTERNATIONAL
PICTURES
FRED C. PALOSKY
252 East First South
SALT LAKE CITY, UTAH

. . Samuel
,
. . Jim
SAN FRANCISCO
J^r. and Mrs. Walter G. Preddey and Abe
Karski left on the liner Kingsholm
via Los Angeles and on to Europe for several
months pleasure and Mrs.
.
Goldwyn sailed on the Lurline. Goldwyn
said he was taking a couple of weeks away
from the rigors of polishing up "Porgy and
Bess."
Easter sunrise service of the Lutheran
.'Vn
Interchurch Council was held in the El
"Some Like It Hot"
Rancho Drive-In . .
will have an invitational opening April
23 to reopen the updated United Artists
Theatre. Hollywood stars, celebrities, state
and civic officials will be on hand for the
festivities.
Making way for redevelopment of lower
K street, Sacramento, two of the city's
oldest theatres are being demolished—the
Mission, owned by Henry Heber and the
Rialto of Lou Marks . . . Allied Artists pictures.
"Al Capone" and "Speed Crazy,"
open at the Golden Gate April 22 . . . Buying
and booking were Bob Patten, Uptown
Theatre. Sonora. and Emil Palermo, Star
Theatre. Stockton.
Two "stay-at-homers" from the Variety
convention, J. Leslie and Madeline Jacobs,
passing the closed doors of the Blind Babies
Rummage store (due to the ladies of Variety
being at the convention in Las Vegas)
noted a line of customers at the front door.
So like Good Samaritans, the Jacobs
opened the store and did considerable business
for the Variety project.
A battle to the finish for top honors in
the Variety Club Mixed Bowling League
will take place Monday a3), the final
scheduled day of the season. Crest Sales,
in the 29th week, was leading Motion Picture
Service by a half game in the two top
positions. Fran Davis fired a high series of
424 and high game of 174. Warren Mc-
Millen, Motion Picture Service, rolled a
high series of 553. with 208 as his best single
effort. Awards will be presented to
winners and sponsors of the club at a dinner
given by the league Friday

. . Filmrow
PORTLAND
Photo Quiz Yields 3 Views
On Sex in Current Films
CINCINNATI—In its daily photo quiz
feature, the Enquirer recently asked a student,
housewife and a credit manager: "Do
you think there is too much emphasis on
sex in motion pictures?"
The student said she thought there is
over-emphasis, especially for viewing by
younger children; the housewife said it is
a matter of selecting the proper films, and
the credit manager thought American
movies do not overemphasize sex, although
"many foreign films do."
Title of 'Peck's Bad Boy'
Recorded by Walt Disney
HOLLYWOOD—Walt Disney is
planning
to film "Peck's Bad Boy," the tale by
George W. Peck which was filmed by First
National in 1921 and by Sol Lesser (starring
Jackie Cooper) in 1934.
While Disney has registered the title
with MPAA, no production data has been
released by the studio to date.
Bridget Boland Scripter
For 'Devil at 4 O'Clock'
HOLLYWOOD—The screenplay of "The
DevU at 4 O'clock," Fred Kohlmar production
for Columbia release, will be written
by Bridget Boland, who arrived from
London for the assignment.
A Para. Scout Abroad
LOS ANGELES — Along with Paramount's
determination to acquire more foreign
films for distribution, both within the
U. S. and abroad, James E. Perkins has
signed Howard Harrison, executive of Export
Film Associates of London, to act as
Paramount's scout for European product.
Moon Closeup Simulated
On Stage for Space Film
HOLLYWOOD—Sound Stage 8 at CaUfornia
Studios has been converted into the
sm-face of the moon by art director Rudi
TJoger Williams, top recording instrumentalist,
has a one-nighter at the Paramount
Theatre, M. M. Mesher reports. Feld for producer Pi-ed Gebhardt's "12 to
Northwest Releasing is using the Paramount
as its Portland outlet . . . Rex Hop-
into space for Luna Pi-oductions next
the Moon" feature which is slated to soar
kins, Pox-Evergreen Portland manager, week, with David Bradley directing. The
was spending his vacation in the Las
200-foot stage floor has been raised to allow
for construction of streaking geysers
Vegas area.
and molten craters of the moon's surface.
Ai-tificial meteors are being constructed
and wiU operate via remote control within
the confines of the stage walls.
Milton Sperling Devoting
Time to 'White Rajah'
HOLLYWOOD — With "Bramble Bush"
under way at Warner Bros., producer Milton
Sperling has started preparations for
his next U.S. production, "The White
Rajah."
"Rajah" is based on ths book by the
Ranee of Sarawak. Sperling plans to lens
it late this year or early next year in
Malaya.
Herman Levy Joins AA
HOLLYWOOD—Herman Levy checked
onto the Allied Artists lot in his new job
as AA advertising manager, following his
resignation as U-I ad head.
Special Award to Goldwyn
HOLLYWOOD—A special award in recognition
of his "faithfulness to the ultimate
in the art of motion picture production"
was given to Samuel Goldwyn, producer
of "Porgy and Bess," at the fifth
anniversary dinner of the Federation of
Motion Picture Councils in Philadelphia
April 9. It was accepted for Goldwyn by
associate James A. Mulvey, from Mrs. Dean
Gray Edwards, president of the federation.
SEATTLE
phe Roycroft Theatre, ;06-19th Ave.
North, has been purchased by the
Russian Community Center for $32,500.
George Kalfov, president of the Center, announced
that the stage will be remodeled
for the presentation of Russian ballet . . .
Bob Hazard has been named Seattle manager
for United Artists. Fonnerly from
San Fi-ancisco, he has been assisting A. P.
Sullivan, who died recently ... Ed Walyer,
who was home on Air Force leave,
has left to resume his service in Georgia.
Jim Brooks, 20th-Pox office manager,
has returned to work after his recent illness
. . . Ml-, and Mrs. Maurice Saffle
were vacationing in Southern California
. . . Helen Reynolds, secretai-y at Saffles,
returned from a week's vacation in Yakima
and eastern Washington.
In a shuffle at United Theatres, Jim
Davis has been named the new manager
of Auto View, Tacoma, replacing Le Roy
Collins, who has been transferred to the
Duwamish, where he has taken over the
post of FYank Smith. Smith went to the
El Rancho, replacing Bill Randall, who
resigned . visitors included
Lowell Spiess, Liberty, Dayton; Mai-y Pipkin,
from Colville and Chewelah, and
Sam Walyer, Selah, buying and booking.
New MGM-TV Policy
HOLLYWOOD—A policy of year-around
pilot film production will be initiated by
Metro-TV, following a decision reached at
studio meetings between MGM television
topper George Shupert and studio executives.
Shupert said that by filming pilots
as properties are developed, MGM will
have them on hand for the sales season
beforehand and won't be forced to rush
into a project without proper development
and preparation in order to meet a sales
deadline.
Replace Two on SAG Board
HOLLYWOOD—The board of directors
of the Screen Actors Guild has appointed
Robert Sterling and Oliver Cross as replacements
on the board for James Gleason
and Bert Stevens, who have been ill. 19 local theatres Wednesday (8).
'Mame' in LA Lineup
LOS ANGELES—Having completed its
16th week at Grauman's Chinese Theatre,
"Auntie Mame" began a multiple nin in
'Subterraneans' Stars Sign
HOLLYWOOD — George Peppard and
Janice Rule have been inked for the top
roles in MGM's "Tlie Subterraneans," to
be lensed by Ai-thur Freed Productions
this summer. Denis Sanders will direct
and his brother, Teri-y. will act as associate
producer. A modem jazz score will be composed
by Andre Previn for the film.
$200,000 for Jewish Welfare
HOLLYWOOD — At a money-raising
rally for United Jewish Welfare held at
Beverly Hills High School, a total of $200,-
000 was raised. Abba Eban, Israeli ambassador,
spoke.
A Lecture by Bette Davis
HOLLYWOOD—Bette Davis will lecture
to Ted Post's "Theory of Directing" class
at UCLA Monday (13).
n 2 years for $5 D
1 year for $3 D 3 yeors for $7
Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOW.M ZONE STATE
NAME
POSITION..
THE NATIONAL HLM WEEKLY 52 issues a vear
825 Van Brunt BWd., Konjas City 24, Mo.
BOXOFFICE April 13, 1959 W-7

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BOXOFFICE :; April 13, 1959

i 2nd
—
—
— — —
'Maling' 'Mansions'
Are Strong in Loop
CHICAGO—"The Mating Game" was a
strong opener at tne Woods, and at the
.
Oriental, "Green Mansions" opened to nice
grosses. However, "Some Like It Hot" in a
second week at the United Artists, "Imitation
of Life" in the third week at the
Roosevelt, and "The Shaggy Dog" in the
second week at the Garrick again formed
the big trio.
(Averoge Is 100)
Capn—Moid In Paris (Cont'l); Riviero (SR) 160
The Seventh Seol (Janus) 185
Carnegie
Chicago—Auntie Mome (WB), 10th wk 170
Esquire The Remarkable Mr. Pennypacker
(20th-Fox), 3rd wk 165
Gornck-The Shaggy Dog (BV), 2nd wk 220
Loop—«igi (MGM), 5th wk 165
South (20th-Fox), 53rd wk...I70
McVickers
Pacific
Monroe Wolf Larsen (AA); Johnny Rocco (AA) 150
Oriental Green Mansions (MGM) 200
Palace Sourh Seas Adventure (Cinerama),
27th wk 190
of (U-l), Roosevelt— Imitation Life 3rd wk 220
State Lake Sleeping Beauty (BV), 7th wk 200
Surf Henry V (Rank-Lopert), 2nd wk 135
Todds Cinestoge Lonelyheorts (UA) 150
Artists—Some Like It Hot (UA), .220
2nd wk. United
Woods—The Moting Game (MGM) 210
World Playhouse—The Horse's Mouth (UA), 4th
Students 'Like It Hot'
For 250 in Indianapolis
ESfDIANAPOLIS — Students on spring
vacations were helping most attractions
here to healthy grosses. "Some Like It
Hot" opened spectacularly at Loew's and
looked set for several weeks.
Cinema—The Summer Wind Blows (Janus),
Three Feet in a Bed (Janus) 110
Rio Brovo (WB), 2nd wk 1 50
Circle
Esquire Separate Tobies (UA), 2nd d.t. run 100
Indiana At War With the Army (Para), reissues;
Spookchosers (AA), reissues 110
Keiths ^Rolly Round the Flog, Boys! (20th-Fox),
wk 175
Loew's—Some Like It Hot (UA) 250
Lyric—Sleeping Beoufy (BV), 2nd wk 200
Kansas City Business
Drops Off Sharply
KANSAS CITY — Business here was
somewhat of a let-down after two unusually
strong weeks. "My Uncle" opened
strong at the Klmo, and the Academy
Award should insure it of a healthy run.
"The Sound and the Fm-y" held up very
well at the Uptown in a second week and
"Sleeping Beauty" still was good at the
Brookside, although considerably below
the first week.
Brookside Sleeping Beauty (BV), 2nd wk 375
Glen Dickinson and Shawnee and Leawood driveins
Tokyo After Dork (Para); The Young
Captives (Para) 95
Fairwoy The Sod Horse (20th-Fox); The Little
Savage (20th-Fox), 2nd wk 85
Kimo My Uncle (Confl) 1 75
Midland Some Like It Hot (UA), 3rd wk 110
Missouri South Seas Adventure (Cinerama),
17th wk 250
Poromount Rio Brovo (WB), 3rd wk 105
Plozo Gidget (Col), 2nd wk 100
Roxy Bell, Book and Candle (Col), 3rd wk 90
Uptown and Granada The Sound ond the Fury
(20th-Fox), 2nd wk 1 25
No March Rejections
CHICAGO — Dm-ing March the censor
board reviewed 73 films, 21 of which were
foreign; rejected none and made 22 cuts.
Actress to Meet Local Exhibitors
On Grassroots Tour of Area
Mrs. Joyce Hitchings, wife of Leroy
Hitchings of the HiUcrest Drive-In
Theatre at Osage City, Kas., accepts
an engraved statuette as "Sweetheart
of Show-a-Rama" from Lee Artoe of
Electro Carbons, Chicago. In the back-
^ound is Jay Wooten of Commonwealth
Theatres. (Montgomery Foto
Service).
'Jesse James' Debut
In Meramec Cavern
ST. LOUIS — "Alias Jesse James" was
premiered in a cave—Meramec Caverns
near Stanton. Mo.—Saturday lH f . It stars
Bob Hope. The cave was selected because
its present owners claim that it served
as a hideout for the Jesse James gang
during the 1870s.
One of the big spots for tourists is Loot
Rock, where Jesse James and the members
of his gang split the swag following train
and bank robberies and other holdups.
The motion picture was shown to some
500 guests m an auditorium fashioned by
natm-e inside the big cave, which is equal
in size to a five-story building.
The James gang picked the cave for a
hideout because they could run their horses
at full gallop for more than 1,000 feet inside.
Issues Writ for 'Elms'
HOLLYWOOD — Judge Phillip Sullivan
to permit Para-
formaUy ordered the city
mount to exhibit "Desire Under the Elms"
without an "adults only" tag. Judge
Sullivan instructed the city to pay the
court costs.
Niles Buys From Kling
CHICAGO—Fred A. Niles Film Productions
purchased the Kling Film Enterprises
studios at 1058 West Washington St. Kling
stiU has studios on Fairbanks Court here
and in HoUjrwood.
KANSAS CITY—With the cooperation of
actress Dolores Michaels, who is from
Kansas City and has a warm feeling toward
this part of the country, 20th Centui-y-Fox
is launching a new type of per-
.sonal appearance tour beginning Tuesday
(141. Instead of a cross-country tour, Miss
Michaels, who has a top featured role in
"Warlock," will make a "junket in depth"
in this trade territory, dui-ing which she
will have the opportunity of meeting grassroots
exhibitors usually left out of the
picture on personal appearance tours.
Exhibitors throughout Kansas, as well
as those in southwest Missouri, are being
invited to meet Miss Michaels during her
visit to the key town in their area and
are being urged to bring along representatives
of local newspapers and radio stations.
The torn- will begin with a cocktail party
for the press at the Muehlebach Hotel
here Tuesday afternoon (14). From here
Miss Michaels will go to Lawrence, Kas.,
Wednesday morning (15) and to Topeka
that afternoon. On Thursday (16), she
will be in Joplin during the morning and
go on to Springfield in the afternoon. All
day Friday will be spent in Wichita, and
the tour will wind up Saturday (18) with
an appearance in Hutchinson in the morning
and in Manhattan in the afternoon.
Arrangements are being can-ied out by
Chick Evens, who says he has found both
the studio and Miss Michaels extremely
cooperative and favorably inchned toward
the tour. It is hoped that the face-to-face
interviews and conversation will give the
smaller situation exhibitors "a little extra
to talk about" in their communities, and
if the experiment finds favor, it may well
be the fii-st of many future such trips in
various parts of the coimtry in connection
with future pictures.
Hampton to 21,000 Week.
Bailey 34,000 in Chicago
CHICAGO — George Brandt, general
manager for Englestein Enterprises which
recently took over operation of the Regal
Theatre, said the stage revue headed by
LioneU Hampton solidly proved that a good,
live stage show immeasurably increases receipts
at the boxoffice. Some 21,000 patrons
were clocked in at the Regal where
Hampton and his show crew appeared for
a week. At the Tivoli. where Pearl Bailey
and a cast of 49 played for a week, 34,000
patrons crossed the theatre threshhold.
John Doerr Reports Records
CHICAGO—John Doerr, secretai-y of Alliance
Amusement Co., reported "Shaggy
Dog" broke records in 12 Alliance theatres.
JloWKXfM^
MAXIMUM LIGHT
Even/y Diiinhui^d
Illinois—Koyline Compony, Chieogo—Webster 9-4643
Poromel Electronics, Chiea»o—Avenue
Missouri—Missouri Theotre Supply Compony,
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^1
^1
April 13, 1959
C-1

. . Fi-om
KANSAS CITY
J^rs. Harley Fryer, wife of the Lamar exhibitor,
underwent major surgery at
Pieeman Hospital in Joplin on Pi-iday (3).
Fi-yer was on Filmrow here the following
Wednesday with the news that she is making
a good recovery, although she will
probablj' be in the hospital for two or
three more weeks . Forsyth, Mo.,
comes word that Mr. and Mrs. Ralph Morrow
are settled in their new home and are
getting along fine, although Ralph still
Is wearing a back brace—a souvenir of
their auto accident. Bill Pinet. also of Forsyth,
who had been under the weather a
while back reportedly is feeling much better.
He operates the Forsyth Theatre.
M. B, and Flora Smith came back from
their Las Vegas trip declaring it was a
wonderful four days in every respect. They
arrived in time to attend the final banquet
of the Variety International meet,
which they described as very impressive,
and also managed to catch nine different
shows during their brief stay. Smltty
says he found out one thing for sure-
Mrs. Smith has "more vitamins" than he
has. She was fresh as a daisy from dawn
to dawn and ready to start out again, while
ATTENTION,

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:ONTACT YOUR Ji/?zanLcaru ^k ^nXennaila/iCLL EXCHANGE
CAPITOL FILM CO.
MAX ROTH
1301 So. Wabash Avenue
CHICAGO 5, ILLINOIS
REALART
PICTURES
HELEN F. BOHN
441 No. Illinois Street
INDIANAPOLIS 4, INDIANA
AMERICAN INT L PICTURES
OF KANSAS CITY
EARL DYSON
215 West 18th Street
KANSAS CITY 8, MISSOURI
HArrison 1-7085
REALART PIHURES
GEORGE PHILLIPS—HERMAN GORELICK
3216 Olive Street
ST. LOUIS 3, MISSOURI

. . The
.
. . . The
. . "South
. .
. .
.
.
CHICAGO
Chelley Winters was in town in behalf of
the April 24 opening of "The Diary
of Anne FYank" at the McVickers Theatre.
Ever since ticket sales were advertised,
the boxoffice has been flooded with orders
for some w^eeks to come . Carnegie
Theatre, doing exceptional business with
"The Seventh Seal," is holding it for three
weeks . . . Alfred Taylor takes over as
division manager for Paramount here May
4. succeeding J. H. Stevens, who died recently.
Matilda Fenberg, who at one time was
secretary to Clarence Darrow, spoke here
in behalf of "Compulsion," due at the
Woods Theatre. In for the same purpose
was Myer Levin, the author of the story . .
Tow Dowd, operator of the Capri, appointed
Tony Valente, formerly at the Mercury,
as manager. Gloria Mendelsohn,
Dowd's secretary when he managed the
Zlegfeld, now the Capri, has returned to
the staff as secretary.
Emie Panaz, owner of the Coronet at
Davenport, and the Capitol at Iowa City,
was on Filmrow. He had deals for all five
of the Academy Award nominees, thus was
able to play the winner the day following
the telecast . . . Maurice Chevalier, who
is appearing In the Empire room of the
Palmer House, flew to Hollywood for the
Academy Award telecast.
Henry Stevens of the State Theatre
reported excellent business on "The 7th
HERE'S YOUR CHANCE
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a screen game,
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37SO Oakton St. • Skokie, Illinois
MIDWEST
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Independent and Dependable
Some Low Prices to All
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Voyage of Sinbad" and "Up Periscope"
combo . . . Jack Schwartz sends his regards
to Filmrow from Miami Beach, where he
and his wife have been vacationing since
March 1 . . . The Clark will present another
film festival starting May 9. Tentatively
scheduled are The Eagle, A Place
in the Sun, An American Tragedy, Stalag
17, Witness for the Prosecution, Paths of
Glory, The Bicycle Thief, Tight Little Island,
Viva Zapata, Marty and Cowboy.
Bill Drake, who had a serious bout with
the flu in February, is home with another
session of it. Mike Drake, his brother,
fortunately returned from Hollywood
where he was negotiating for new product
so he could assume operation of the
business . . . Harris Dudelson screened
"Darby O'Gill and the Little People" Fi-iday
in the 20th-Fox screening room .
"Al Capone" is scheduled to open at Todd's
Cinestage May 7.
The Variety Club will host Jimmy Balmer.
Variety International ceremonial officer,
general manager of the "Ice Capades,
' humorist and raconteur, at a dinner
Monday night (13). The club reports
that only a few reserved seats are left for
the White Sox-Yankees night game April
28. Members are urged to get their order
in promptly to Harry Balaban at 190 North
State St., Chicago 1. They are $3 each . . .
Clyde Murrell, theatre manager from Lakeland,
Florida, was seriously burned in a
room fire at the Hotel Morrison here. He
was taken to St. Luke's.
.
Thomas A. Gallagher, formerly with
Central Film Distributors, has been named
general sales manager for United Film &
Recording Studios ... A. Teitel writes
from HoUywood that he is joining a film
importing organization there which will
distribute nationally . . "Water Front"
and "Caine Mutiny" will open in 30 neighborhood
theatres May 1 as a combo .
Joe Cozzi of Hal Roach was a flu victim
Hyde Park Theatre will open
"Ordet," Danish produced film distributed
by Charles Teitel . Pacific" will
close at the McVickers April 19 so the
house can be readied for the benefit opening
of "The Diary of Anne Fi-ank" April
24 for the Chicago Federation of Settlements
and Neighborhood Centers.
ST. LOUIS
T t. Gov. Edward V. Long, who owns the
Senate Theatre in Ellsberry, spoke at
the annual installation dinner of the South
Broadway Merchants & Mfgs. Ass'n . . .
Je.sse Bizzel reopened his Rex Theatre in
Dongola, 111. . . . Charlie Beninati reopened
his Car-Breeze Di-ive-In at Carlyle, 111..
with a new 80x40-foot widescreen, and
now can show Cinemascope.
Reports on the big Show-a-Rama convention
in Kansas City will be made at
the Tuesday il4) meeting of the MITO
board at the Warner exchange . . . Fannie
Hurst, the author, met newspaper, radio
and TV folk at the Park Plaza Sunday in
behalf of "Imitation of Life," which
opened at the St. Louis Theatre the following
Friday

—
. . . 1 1
Strike of Boothmen
Ends in Memphis
MEMPHIS—The strike of projectionists
against 15 local theatres is over. Piclceting
has stopped after 26 months—the longest
continuous piclceting in a Memphis labor
dispute. Negotiators had told newsmen in
advance that withdrawal of pickets would
signal the end of the strike.
The settlement, which has not been officially
announced, calls for a complicated
pay schedule with different provisions for
the more prosperous and less prosperous
theatres. Some details have yet to be
worked out.
The strike began Feb. 4, 1957, and was
called a "lockout" by the union. Owners
had asked the union to take a pay cut
when the contract came up for renewal.
James A. West. Hollywood Theatre
owner and president of Memphis Theatre
Ass'n, and Albert G. Shelton, business agent
for the union, were among the leaders in
bringing about the settlement.
It was learned some operators will have
to wait for jobs and some will return to
work at a reduced pay scale.
Theatres from which pickets were removed
were: Airways. Bristol. Crosstown.
Handy, Hollywood. Idlewild. Jackson Drivein.
Joy. Lamar, Linden Circle, Madison.
Memphian, Normal, Rosewood, and 61
Drive -In.
Dove Williams Has Retired
After 30 Industry Years
ATLANTA—Dave Williams, United Artists
salesman and president of the Atlanta
The measui-e would allow movies on Sundays
during houi-s when no chmch services
are scheduled, and would lift bans
against golf playing and fishing on the
Sabbath. The latter part of the law has
been winked at for yeai-s, with persons
fishing and golfing all day long on Sun-
exchange area Colosseum of Motion Picture
Salesmen of America, has retired from the
industry after 30 years of service, entering
another field. He was succeeded by "Curley"
Burns. Columbia salesman, as president
of the Colosseum and given a farewell
luncheon by the organization at the Variety
Club. Burns had been vice-president
of the Colosseum.
Williams broke into the industry
day if they
as
pleased.
salesman for the Dempsey-Tunney fight
picture in 1927. Following that experience,
he handled roadshows until 1935, when he
joined MGM in Detroit as a salesman. He
also sold for MGM in Cincinnati and Charlotte
before he resigned in 1946 to become
affiliated with Eagle Lion. He has made
his home here since 1949.
His new endeavors will take him all over
the country. His family will remain here
for the present, his son being a sophomore
at Georgia Tech and his daughter is enrolled
at Druid Hills High School.
WOMPI Phoneathon
Alerts City on Awards
New Orleans^—The Academy Awards
telecast Monday night was brought to
the attention of someone at practically
every telephone listing in this metropolitan
area by a "telephone pitch"
conducted by the members of the local
Women of the Motion Picture Industry
chapter.
The telephone reminders to view the
big telecast was an industry service
project conducted by WOMPI from
Monday, March 31, right up to Monday
evening, April 6, under the chairmanship
of Helen Bila of the WOMPI public
relations committee.
"The callers, who were assisted by
members of their families, received
great pleasure in discovering how
graciously the public reacted to having
the big event brought to their attention,"
reported Miss Bila.
"It was wonderful to learn how much
interest the public has in motion picture
entertainment."
Bill by Bales Harvey
Asks Blue Laws End
COLUMBIA. S.C—The state legislature
has been asked to take another look at
South Carolinas centm-y-old blue laws, and
to lift restrictions against Sunday movies,
fishing and golf. The bill to revamp the
statute was offered by Rep. J. Bates Harvey
of York County and four- other house
members. Hai-vey has been a theatre owner
since 1915.
However, the operation of the movies
has been on a more or less local situation.
Sunday films are flashed on screens near
service centers, except in the Greenville
ai-ea. Some small communities have
"jumped" the state law with local ordinances,
and also allow the Sunday movie
shows.
In an ironic vein, the bill would leave
the Sunday ban on movies in any part of
the state in which television pictm'es cannot
be received. In practice, there is no
such area, providing proper aerials are
utilized.
Three New Theatres
For Tilusville Fla.
TITUSVILLE. FLA.—This town of 2.-
604 population is going to have two new
drive-ins and a new indoor theatre.
Clearance for the drive-ins was obtained
when the county zoning and planning
board recently rezoned an area north of
town from agricultural classification to
drive-in use. The zoning change was made
with the written approval of most of the
property owners, who felt the area needed
recreational facilities more than it did additional
farm products.
Clyde Hall, owner of the Magnolia Theatre
and vice-president of United Theatres,
requested the zone change so he could
start work at once on a 450-car di'ive-in
a mile north of the city limits and just
east of U. S. 1. As soon as the area was rezoned.
Thomas T. Tuck announced that
he would build a competitor drive-in just
south of Hall's site.
Hall will also build the new indoor theatre,
a 750-seater to replace the Magnolia
Theatre in this town which draws much
patronage from the Cape Canaveral missile
launching base, this being the largest
town near the test center. The Magnolia
will be turned into an office and store
building as soon as the new theatre is
ready for use.
W. A. Gordon New Manager
ARKADELPHIA. ARK.—William Alexander
Gordon, Malvern, has been named
manager of the Skyvue and Royal theatres
here, replacing Robin Wightman. who had
managed the theatres since 1950. Wightman
has accepted a similar position in
Little
Rock.
florida's flRST Supply House
NEW ADDRESS . . .
206 MEMORIAL HIGHWAY
TAMPA, FLORIDA
NEW PHONE . . . 8-5189
NEW CONVENIENT PARKING
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us at our new building
UNITED THEATRE SUPPLY CORP.
ATLANTA • CHARLOTTE
JACKSONVILLE • KANSAS CITY
MEMPHIS • NEW ORLEANS
ST. LOUIS
AprU 1959
'Some Like It Hot' Stays
Above 300 in Memphis
MEMPHIS—Two Memphis first runs did
more than 300 per cent of average business
for the week. A second week of "Some
Like It Hot" did 340 per cent of average
at Loew's Palace to set the pace. "The
Shaggy Dog" did three times average at
Malco.
(Average Is 100)
Malco The Shoggy Dog (BV) 300
Palace—Some Like It Hot (UA), 2rvd wk 340
State Green Mansions (MGM) 100
Strand The Sound and the Fury (20t-h-Fox) .
Varner— Rio Bravo (WB), 2nd wk 140
BALLANTYNE IN-CAR SPEAKERS
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DIXIE THEATRE SERVICE & SUPPLY CO.
1010 North Sioppay Drive
P.O. Box 771 Albany, Georgia
Phone: HEmlock 2-2846

. . . Sympathy
. . Motion
3
. . Lon
2
. . W.
. . Larry
. .
moving
. . Carl
. . After
. . Carl
ATLANTA
\Jl7hen the Rank office closed, Dave Prince
moved over to UA to handle the distribution
of Lopert product. Prince attended
a Lopert conference in New York
to Irma Marshall of National
Theatre Supply in the recent death
of her mother. Mrs. Ora Reeves . . .
Fi-ank
Lowery. former Colimibia salesman and
booker, succeeded Dave Williams, who retired
as UA salesman. Paul Stephens, former
Rank office manager-booker, replaced
Lowery as booker at Columbia.
a screen game,
HOLLYWOOD takes top
honors. As a box-office ottroction,
it is without equal
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSIMfNT CO.
3750 Oakton SL • Skokle, lllinoi
FOR QUALITY,'
SERVICE AND SATISFACTION
Senrf Your Orders to
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Birmingham, Alobom
SPECIAL TRAILERS
Qualitr and Strrk*
S*rHna thtotm In tile Sovtit for 3« real
13 cents per word
Lotreit Cost Artfwbw
STRICKLAND FILM CO.
220 Pharr Rood, N. E. Atlanta
baby has been named R. D. Word III .
Tom Lucy of Exhibitors Service Co., and
booker Allen Rainwater called on accounts
in eastern Tennessee.
Buying and booking for the suburban
Glenn Theatre here is being handled by
the Tom Jones agency, for owner-operator
William Greene . . . Bill Hatcher of the
Princess. Jacksonville, Ala., has cut to
Friday-Saturday operation . Mc-
Clure of the Gwinnett Drive-In, Norcross,
Ga., has added bingo as an extra attraction
Friday nights . M. Richardson
of Capitol Releasing returned from a business
trip to Thomasville, and Jimmie Bello
was calling on accounts in southern Alabama.
MIAMI
T^on Baker, manager of Loew's 170th
Street Theatre, has no booking lined
up to follow "Some Like It Hot" because
at its present rate of attendance, it could
run a month. The first Saturday night it
played. Baker had to intervene when a
customer tried to muscle into the long
waiting line. Another patron used the
ticket scalper's technique and offered
Baker $5 to get him two seats any place
in the theatre. In the first five days, the
film had broken the opening week record
and Baker was expecting to establish an
alltime record before the week was out.
Baker figures hundreds have been turned
away. Brandt's Lincoln and Loew's Riviera
theatres were enjoying the best gross in
some time, playing the same pictui-e.
Some 5,000 youngsters attended Wometco's
WTVJ tenth anniversary party
recently at Miami's Watson Park. Seventyfive
children were given free rides on a
helicopter as a part of the day's entertainment
and they received autographs
from whirlybird heroes Craig "P. T." Hill
and Ken "Chuck" Tobey.
Tickets for showings of "The Diary of
Anne Frank," due to open April 20 at
Wometco's Cameo Theatre, have been
placed on sale at special ticket booths located
in Burdine's department stores in
downtown Miami, 163rd street shopping
center. Fort Lauderdale, Miami Beach and
West Palm Beach. The first three nights
are already sold out and Variety Club and
United Nations Fund have taken over opening
night. Speaking of the Variety Club.
Art Bruns, owner of the Miami Springs
Villas, one of the hospitals biggest boosters,
recently brought back from Hawaii some
ukuleles made of straw, glue and rubber
bands and reaped $150 from them from
his friends for the hospital.
JACKSONVILLE
T aura Kenny, secretary to Manager Byron
Adams at United Artists, resigned to
go into executive work with the state of
Georgia at Jekyll Island. Formerly of Atlanta,
where she served as a national officer
of WOMPI. Mrs. Kenny became one
of the most active and popular local
WOMPI members since moving here two
years ago. The WOMPI chapter gave her
a surprise going aw^ay party. Kay Dilena
succeeded her in the UA post, and her
chairmanship of the WOMPI national convention,
to be held here at the new Hotel
Mrs. Warren Lathe, sister of Mrs. Leonard
Allen, was killed in an automobile ac-
Meyer in September, has been placed on
cident in Charlotte on March 29. Leonard
Betsy Henn, young daughter of Mr. and the capable shoulders of Mary Hart of
Allen, Paramount publicist, returned from Mrs. P. J. Henn of Henn Theatres, Murphy, Florida State Theatres.
a publicity trip into the Memphis territory
.
N. C, was in a hospital for treatment of a
Harry Botwick and Howard Pettengill,
picture and television star
virus . . . John Edge of the Mars, LaFayette,
1
Ronald Reagan spoke Thmsday 1 at the
Ga., conferred with agent Tom Lucy. Edge FST executives fiom Miami, and Bob Harris,
second annual Scholastic Achievement reopened his Blue Sky Drive-In, for which
FST's west coast supervisor from
Awards program sponsored by the Atlanta
Exhibitors Service buys and books, on
Tampa, were among the many happy guests
April
10 . . .
Chamber of Commerce . Chaney
Other Filmrow visitors included who attended the FST quarterly luncheon
jr.,
in the Studio Theatre. Hosted by President
wolfman of many horror movies, was here Arnold Gary, West End, Birmingham:
Louis J. Finske and Vice-President LaMar
Friday 1 1 in connection with a contest Clyde Vaughn, War Eagle, Auburn, Ala.;
on the Truth or Consequences television
E. D. Cheatham, Moon-Glo Drive-In, Pulaski,
Tenn.: Alton Odum, Ritz and Harlem,
Sarra, the guest list included distributor
show. The contest involved guessing Chaney's
identity from clews given in a riddle. Thomaston, Ga.; Harold Alexander, Heard, of the FST home office and warehouse
branch managers from Filmrow, members
staffs
Franklin, Ga., and C. A. Crute, Lyric Am.
and a group of theatre managers.
The outstanding culinary achievements
Mr. and Mrs. R. D. Word of Word Theatres,
Scottsboro, report a baby son was
Co.. Huntsville.
consumed at the luncheon were the work
of staffer Ann Dillon.
born to their son R. D. jr. and wife March
27. Bob jr. is associated with his father in
Mary Newport, former assistant cashier
the operation of the Word circuit. The
at 20th-Pox, has succeeded Kay Dilena in
a similar position at UA, and Bonnie Dickson
is serving in Miss Newport's post at
20th-Fox his return from company
gatherings in New York, 20th-Fox
.
Manager Thomas P. Tidwell gave local exhibitors
an enthusiastic report on the big
20th-Fox screen attractions to be offered
for exhibition during the remaining months
of 1959 Floyd. Haines City showman
who heads the important Floyd cir-
.
cuit in central Florida, came in for business
sessions with distributors Clarence
. . .
Bagley, Warner shipper, is the father of
a baby girl . . . Ollie Williamson, Warner
executive from Atlanta, called at the office
of local Manager Johnny TomUnson
Velina Register is an addition to the
20th-Fox staff.
Held over for another week on local
screens were "Rio Bravo" at the downtown
Florida, and "The Journey" at the suburban
Town and Country, with "Some Like
"
It Hot into a third week at the
St. Johns .
Carter ran a five-feature
weekend program at his Ribault
Drive-In and called it a "Gun-a-Rama."
PIC
MOSQUITO
REPELLENT
ROY SMITH CO.
April 13, 1959

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 32
B/£ MEYER
CHUCKNENDEKOM
DON DEVON ;
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CONTACT YOUR JlrrLenlcarL,^L
EXCHANGE
irOL RELEASING CORP. AMERICAN ASTOR PIQURES COLONIAL PIQURES CAPITOL RELEASING CORP. '.MASTERPIECE PICTURE, INC
^. M. RICHARDSON R. F. PINSON R. V. REAGAN R. C. PRICE MAMIE DUREAU
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TLANTA 3, GEORGIA CHARLOTTE 1, NORTH CAROLINA MEMPHIS, TENNESSEE JACKSONVILLE 2, FLORIDA NEW ORLEANS 12, LOUISIANA

. . . Elizabeth
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. Mr.
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10 > with
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MEMPHIS
Pari Reese has sold the Twilight Drive-In,
Bruce. Miss., to M. A. Thornton, who
will do his buying and booking here . . .
J. W. Clark has opened his 270 Di-ive-In
at Sheridan. Ark., for the summer ... P.
M. Jourdan has closed his Majestic Theatre
at luka. Miss., except on weekends,
Is Your BO
Behind the
8-Ball?
We're both in the some boot. That's why
it's easier for us to tell you that both
of us will hove to hit harder this year
for More Business! And, because we've
helped so many other exhibitors, we feel
it's o natural for us to get together. We've
a seating re-habilitation service that'll
amaze you for its speed, efficiency and
economy. Why not call us now?
WRITE, WIRE or PHONE ALPINE 5-8459
Manufacturers
Foam Rubber &
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end seof
bock
Distributora
Upholstery fobrics
and general seating
supplies.
THEATRE SEAT SERVICE CO.
A Division of
SEATING CO.
160 Hermitage Avenue
Njshviilc, Tennessee
Wilson has closed his New Theatre. Sparkman,
Ark.
Jack Durrell, booking agent, reported the
Poinsett Drive-In. Marked Tree, Ai-k., open
fulltime . Bedford, Marion Theatre
and Ford Drive-In, Hamilton, Ala., was
here on business . . . Amelia Ellis, Ellis
Dnve-In. Millington; W. P. Ruffin jr.,
Ruffin Amusement Co., Covington, and
Louise Mask, Luez, Bolivar, were here from
for the summer and has opened the gates
at his luka Drive-In fulltime. Exhibitors
Services of Memphis represents the luka
theatres.
Tennessee points . . . Mississippians booking
and buying were Jessie Moore, Ritz,
Grover Wray, Exhibitors Services, said
that the Bel Air Drive-In, Centerville, has Crenshaw, and L. P. Foley, Palace, Tunica.
been opened for the season . . . Another
From Arkansas came
relighted drive-in is the Mary at Cherokee,
John Staples,
Piggott; Jack Noel, Maxie, Ti-umann;
Ala., owned by Mrs. Mary Ligon . . . J. L.
Gordon
Hutchins, 64 Drive-In, Russellville; J.
K. Jameson sr.. Mew, Bald Knob; W. R.
Lee. Rice at Des Aic and Gem at Heber
Springs; Victor Webber, Center, Kensett,
and J. Fi-ed Brown, Nevada, Prescott.
NEW ORLEANS
Q
H. Martin closed
the Raleigh, Raleigh,
Miss., until further notice . . . Cecil
E. Robertson leased the Gloster, Gloster,
Miss. . . . Jimmy Clanton, star of the rock
and roll fUm, "Go, Johnny, Go," and his
musical trio, will appear at the openings
of the pictm-e in six Paramount Gulf flagship
theatres, starting at the Baton
Rouge Hart May 7, then the Strand or
Saenger, Slu-eveport (8> ; Paramount, Alexandria
(9); Saenger at Pensacola (14;;
Saenger at Mobile (15), and the Paramount
at Jackson, Miss., (16). The film
is being handled by P. F. Goodrow, DCA.
The J. G. Broggi booking office has
taken over the buying and booking for the
DeSoto Drive-In, Mansfield, La., since
Prank Patterson of the indoor Mansfield
bought it. Broggi has also added the Gloster,
Gloster, Miss., to his list of accounts
i
Hazel to her friends) Callen,
wife of the film buyer and booker,
joined the excui-sion of the Holy Cross
PTA Easter Monday for an outing at Waveland.
Miss. ... A large crowd of townsfolk
and people from surrounding countryside
were at hand to welcome the opening of the
reconstructed Lane at Breaux Bridge Easter
Sunday. Owner Hector Naquin, via
booker Russell Callen, noting the opening
of the baseball season (the natives do like
their Sunday afternoon baseball), presented
"Damn Yankees" on the screen.
Exhibitors seen along the Row included
M. A. Connett and his booker Marijo
James, Newton. Miss.; Nen-y Comeaux, St.
Martinsville; W. E. Limmroth and Joe Lyons,
Giddens & Re.ster Theatres, Mobile;
Claude Bourgeois of Biloxi, and Canton.
Miss,; Nick Erdy. Livingston. La.. Ed Jenner,
Laurel, Mi.ss.. Marrero and West Lake;
Lutcher Woodfjcld, West Long Beach,
Miss.; Joseph Barcelona, Baton Rouge;
Aubrey Lasseigne, Berwick, and Patterson,
and W. P. Straub. Wiggins, Miss.
Hearing of the abundant run of crayfish
in nearby streams and bayous finally enticed
Milton While. ex-Filmi-owite and avid
fisherman to cut short his often-extended
pleasure journey in Texas and on the west
coast. You can bet, I'll be back on the 14th,
he penned to his friend Ralph Reid . . .
Lonnie (Pike Booking & Supply booker)
and Sue Davis have returned to their home
in McComb after several weeks of rest in
Hot Springs . G. Solomon, chief
of Pike Booking & Supply Co.. and wife
were among the conventioneers from this
area at the Variety International meeting
in Las Vegas, after which they joui-neyed
to Hollywood for the Academy Award festivities
at the Pantages Theatre.
Returning to full week's schedule were
the Ritz Drive-In. Lucedale. Miss,, wh(3se
owner-manager is Stanley Graham, and
John P. Serio's Century Theatre at Morganza
. . . With strawben-y picking time
on in full swing around Independence
and crowds of itinerant laborers moving
in. the Liberty Theatre, closed for several
months, was reopened by L. R. Evans,
who leased it from Charles Cittadino and
his sister, Anna Guzzardo.
CHARLOTTE
Queen City Booking is handling the Westside
Drive-In. Pembroke, for John Carter;
the Moonlite Drive-In, Mount Holly,
for Fred Stallings and the Midway Drive-
In, Clinton, S. C, for H. L. Kilpatrick .
E. L. Davis opened the Bright Leaf Drive-
In. Mount Airy. Friday 1 an automobile
giveaway . . . Mrs. Bertha Martin,
owner of the Salisbury Drive-In. Salisbury,
observed the 11th anniversary of the airer
Easter by giving orchids to the first 200
ladies admitted for the screen show and
free drinks to all the children.
Visiting the Queen City Booking Agency
were E. W. Street. Cinema, Greensboro;
Mr. and Mrs. Paul Allen. Moonlite Drive-
In. Stedman; R. B. Adams, North Wilkesboro
Drive-In, North Wilkesboro. and C. S.
Burts, Beltline Drive-In. Columbia, S. C.
and Mrs. W. E, Thomas < Margie)
of Queen City Booking spent Easter with
their son Billy and his family in Washington.
D. C. .
Hunsucker of Consolidated
Theatres has her first car, a
Chevrolet.
Exhibitors visiting the Row included
Hugh Smart, High Pouit; Joe Accardl,
Morganton; James Seago. Raleigh; Ii-vin
Dantzic. Forest City, and Bill Drace, Greer,
. Susan Kohner. film star, was
S. C,
here
.
in
.
with connection the opening of
U-I's "Imitation of Life" at the Manor
Theatre.
Larry Holland carded a 72 for low gross
in Variety's 17th annual golf tournament
at the Carolina Counti-y Club, George
Graves had 73; Ira Yopp, 78, and Worth
Springs, 79, Bill Stevens and J, Earl
Thompson tied for low net with 72, At 73
were Harvey Bost. Bob Hames. Jay Chandler
and Olin Mock, Tied at 74 were Bill
Hanes. Al Stout, Ed Flowe. Jack Frye.
Vern Benfield, A. Locke, Barney Saughter,
Joe Norton and Paul Bost.
Canoiina.
BOOKING SERVICE]
135 Brerord Court, Chariott*, N. C.
SE-4
April 13, 1959

HOUSTON
The Galena Theatre in suburban Galena
Park, and the Venus Theatre, recently
purchased by Talent Attractions of Texas,
resumed seven-day operations this week.
The small neighborhood houses formerly
operated only on weekends.
O. B. Bridges is expected back at Loews
in two or three weeks. Homer McCallon,
manager, reported. Bridges is recuperating
from what apparently was a mild heart
attack.
Dan Tocchini Purchases
State, Petaluma. Calif.
PETALUMA, CAIilF. — Phil Zenovich.
owner of the State Theatre for the past
ten years, has sold the house to Dan Tocchini,
who also owns the Analy Theatre in
Sebastopol.
Tocchini took immediate possession of
the State, while Zenovich and his wife got
busy with plans for their spring trip to
Em-ope. Keith Hansen, manager of the
State for several years, is being retained
in that capacity by the new owner.
Tocchini has been an exhibitor in Sebastopol
for more than 25 years and earlier
he operated theatres in Santa Rosa.
Zenovich, only 52, has been in theatre
work since he was 12. Over the years he
has shown an uncanny ability to guess
which pictures would win Academy Awards
and books them In advance of the award
announcements. He will continue to reside
here.
house, located at LaBrea and W. 9th St.,
Bob Kronenberg Buys
LaBrea Theatre Building
LOS ANGELES—Robert I. Kronenberg,
president of Manhattan Films International,
has pmxhased the LaBrea Theatre
building from Seymour J. and Willard
Chotiner. Fox West Coast operated the
for 25 years.
At a cost of .$125,000. Kronenberg is having
the building completely remodeled and
modernized with 75 loge seats and most
up-to-date booth equipment and screen.
The theatre will reopen August 1.
Associated with Kronenberg in the project
is Dan Sonney, local producer and distributor.
Policy of the new showplace will
be announced at a later date.
Carrie Ortman on TV
HENNESSEY, OKLA. — "Carrie the
Cashier" Ortman, wife of exhibitor G. E.
Ortman, appeared on the Voice of the
Taxpayer forum program on KOCO-TV,
Oklahoma City. The forum on means to
restrain inflation was taped and sent to
the President at Washington. Mrs. Ortman
is chairman of the Kingfisher County Historical
Marker Fund, Inc.
'Windjammer' to Houston
DALLAS —"Windjammer" has been
booked to open at the Uptown Theatre in
Houston May 10. John Rowley of Rowley
United said the National Theatres Cinemiracle
installation in the Uptown will be
the first in Texas.
Fifty Exhibitors Protest
Sooner Soft Drink Tax
Al Reynolds Elected
To TDITOA Board
DALLAS—A fourth new member of the
Texas Drive-In Theatre Owners Ass'n
board of directors.
^pmBIB elected for a three-
^^HF^^^mB year term following
QjHf; ^H the TDITOA Februj^^H^"
IH ary convention nomi-
^^B ^H nations, is Albert H.
HHl --^B "Al" Reynolds, vice-
1^^ X president in charge of
operations for Claude
. Ezell Drive-In Thea-
I
i
tres.
Elected at the same
time with Reynolds
li
•*
,.., .
Albert uH. D Reynolds „ ijo for three-year terms
^^^^ ^^^^.^ ^^^^^
Lone Star Theatres; Phil Isley, Isley Theatres,
and Harold Novy. Trans-Texas Theatres,
all of Dallas. Reynolds' name was
omitted from the list of new directors in
the story published in Boxoffice March 30.
Reynolds became interested in the theatre
business in the early 1920s, when he
worked nights as an usher at the Melba
Theatre here. During summer vacations in
this period he worked his way to Europe
and the South Seas as a merchant seaman.
Following graduation he moved to
New York, where he served as chief usher
first at the old Rialto Theatre and later
at the Palace, then the nation's leading
vaudeville theatre.
Reynolds retuined to Texas in 1928 and
was on the Interstate circuit staff for the
next 18 years, managing theatres in most
of the key Texas cities. He was city manager
for the circuit in San Antonio at one
period.
In 1946 Reynolds became general manager
and vice-president of Claude EzeU
& Associates, the largest drive-in circuit
in the country. Tliis circuit was sold by
Ezell in June 1956 but reacquired by him
last June. During the interim, Reynolds
turned to motion picture production and
completed one film, "Thrillarama Adventui-e."
He returned to the Ezell organization
in his present role in June, 1958.
Loses His Tombstone
WICHITA FALLS—Fred McHam. manager
of the Trans-Texas Strand, was a
man without a tombstone for the engagement
of "House on Haunted Hill"—not his
personal marker, but a promotional tombstone
which stated: "Here Lies the Body
of Frisby Quill, He Went to See 'House on
Haunted Hill.' " McHam reported the tombstone
was taken from the lobby on the
weekend prior to his opening of the picture.
He offered ten free passes for its
return. No one claimed the passes, but the
tombstone turned up two weeks later in
one of the city's coin-operated laundries.
OKLAHOMA CITY—A delegation of approximately
50 exhibitors joined a like
number of bottlers at the Statehouse recently
to lodge vigorous protest before the
House tax and revenue committee against
a proposal to tax soft drinks.
The bill, introduced by Jim Bullard of
Duncan, would levy a cent a bottle on soft
drinks and 76 cents a gallon on syrup,
with the revenue assigned to support the
Oklahoma Medical Center here.
The exhibitors met at Hardy's Steakhouse
near Filmrow when Henry S. Griffing,
president of Video Independent
Theatres; Dick Thompson. Thompson Theatres,
and Ovid B. Davis of the Coca-Cola
Co., Atlanta, summed up the situation.
Present were the following:
C F. Motley Nelson Myers
Otis C. Mooney Lawrence Vi/ells
Krueger Dillinger Charles Fletcher
Wilham Turk Clyde Wolker
Claud Eulgham B. Allen Dean
Kenneth Blackledge Don Hall
Con
Paul

. .
DALLAS
Col Sachs returned Sunday from New
York where he conferred with Rank
Film Distributors executives. The local
Rank office closed March 28, and Sol
Sachs and secretary Rosa Browning are
handling the contract affairs for Rank
pictures, while United Artists is handling
the other office and shipping work .
Shirley O'Rear of Empire Pictures and her
sister-in-law Jean Johnson of Hank Robbs
office and their husbands spent last w^eekend
in Hot Springs enjoying the races.
Virffil Jackson resigned as head shipper
for Empire and joined York Delivery Service
.. . Sheila Westrop, secretary to Don
Grierson. office manager at Empire, cast
her first vote at Tuesday's election. A
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former Canadian, she recently acquired
U. S. citizenship.
Visitors on the Row included Mrs. Ruben
Prels and booker-buyer Eddie Reyna of the
Prels Theatres. Victoria: W. O. Bearden,
Red Raider, Lubbock; Cliff Turner, Trail,
Athens: Roy Moore. State, Pittsburg; H. A.
Daniels, Palace, Seguin; Cranfil Cox,
Crystal, Gilmer; Harold Stroud, Texas.
Hamilton; W. D. Hightower. Gran, Fort
Worth, and E. B. Wharton, Rule.
George Davis Is MGM's
Supervising Art Chief
HOLLYWOOD—George W. Davis has
assumed his new post as supervising art
director for MGM. His assistant is Hans
Peters, who has been associated with the
studios art department since 1943. Davis,
former president of the Society of Motion
Picture Art Directors, has been in the film
industry since 19'38. His most recent assignment
was art director on "The Diary
of Anne Frank" at 20th-Fox.
Tape Contest in Hartford
HARTFORD—Lou Cohen, Loew's Poll,
planted a Hartford Times contest, seeking
a girl best approximating Marilyn Monroe's
measurements, in conjunction with the
March 27 reopening of Loew's State, New
York, and that theatre's opening of UA's
"Some Like It Hot,"
MODERN SALES & SERVICE INC.
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Authorized dealer for
R.C.A.— Motiograph—Ashcraff
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Story Preparation
To New High at MGM
HOLLYWOOD—Marking a new high for
the year,
26 writers are currently assigned
to story properties in active preparation at
MGM for the 1959-60 schedule. A breakdown
of the material shows that of the 26
properties, 19 are novels or books, two
Broadway plays and five originals. The
current assignments are:
"Bells Are Ringing," Betty Comden and
Adolph Green.
"Strike Heaven on the Pace," Frances
Goodrich and Albert Hackett.
"Please Don't Eat the Daisies," Isobel
Lennart.
"Cimarron," Arnold Schulman.
Key Witness." Alfred Brenner.
The Subterraneans." Robert Thom.
Adventures of Huckleberry Finn," James
Lee.
"Devil May Care," Garson Kanin.
"How Good Girls Get Married," Ruth
Brooks Flippen.
"The Ti-avels of Jamie McPheeters," Fred
Gipson.
•I Thank a Pool," Karl Tunberg.
A Voice at the Back Door," Millard
Kaufman.
"The Pour Horsemen of Apocalypse,"
Robert Ardrey.
No Rent in His Hand," Ranald Mac-
Dougall.
"A Time for Paris," William Roberts.
"Recollection Creek." Fred Gipson.
Bridge to the Sun," Charles Kaufman.
The Platinum High School," Robert
Smith.
The Gazebo." George Wells.
"The Elsie Janis Story," William Ludwig.
Bachelor in Paradise," Valentine Davies.
Never So Few," Millard Kaufman, Irving
Ravetsch and Harriet Frank jr.
Home From the Hill," Ii'ving Ravetsch,
and Harriet Frank jr.
"Girl's Town," Robert Smith.
"The Wreck of the Mary Deare." Eric
Ambler.
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High Turkish Officials
Are Para. Studio Guests
HOLLYWOOD — Five Tui-kish government
officials were guests of Y. Fi'ank
Fi-eman, Paramount vice-president, at a
luncheon at the Marathon studio, after
which they toured the various sets.
They were Di-. Namik Gedik, minister
of interior; Gemel Goktan, chief of National
Police; Ferit Kubat, chief of the
political section, Tm-kish National Police;
Major Resat Mater, personal aide to Di'.
Gedik. and Osman Derinsu, counselor of
the Turkish embassy, Washington.
The group was accompanied by Miles G.
Ambrose, assistant to the secretary of the
treasury for law enforcement; Lt. Robert
G. Lyle, U.S. Coast Guard, Ti'casury escort
enforcement, and James Mendlin,
Treasury Depai'tment interpreter.
Expert projector repairs
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Phone DA 1.0341
April 13, 1959

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 32
:ONTACT YOUR yimenlccLn^ ^l \J/2Zanaa£U7/iaL EXCHANGE
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I
THEATRICAL
. The
. . Ronquillo
. .
Frank
. .
Where
. .
The
. Mario
SAN ANTONIO
TV/farie Santa I-ucchese, manager of the or about April 21 Silva. son of
.
Alameda Theatre building, will again B M Silva of the Mexico. Carrizo Springs,
HOLLYWOOD—Producer Joseph Kaufman
ha-s revealed a three-year production
be in charge of the Parade of Nations was rushed to San Antonio for surgery. He
which climaxes th- Fiesta de San Jacinto suffered a broken collar bone m a recent
schedule of five features and three tele-
.
h-r? April 25 theatre in Pampa mishap Visitors included Milton Du-
.series for lensing under his Kaydor Productions
banner. The slate will be com-
.
was damaged by fire recently Dorothy 1-osc. Mimosa Drive-In. Cotulla: Frank
. .
Sonney of the Dallas Film Center office, Chamrod. the Leon. Pleasanton; Benito
pleted in Europe at a cost estimated at
was in town Chavez, well Silva Mexico. Carrizo Springs; Oscar
$6,000,000. Added to "Night Boat to Paris"
.
known anions local Mexican film and theatrical
folk, died recently in Monterrey. Holstein, U-I salesman for this territory.
Norvarez. former DCA salesman, and Mark
on Kaufman's feature schedule will be
"Carnival." "The Young Life." "River of
Fear" and "Grand Guignol."
Mexico.
Here from his London base to negotiate
Jerry Ebeier, manager-owner of the
Bellaire Civic Tribute coproductions. financing and casting.
Karnes at Karnes City, held a two-day
Kaufman said that costs and availabiUty
benefit showing of "Smiley Gets a Gun."
of the three make it easier to get rolling
sponsored by the Lions Club ... The Texas To Exhibitor Velas
in Europe. He added that all projects wiU
has resumed its monthly Saturday morning
BELLAIRE. OHIO—Chris Velas, who has be geared for international casting, thus
free shows for kids. Sponsored by Pepsi-
Cola Bottling Co.. each child who brings been operating theatres in Ohio and West insuring the best possible distribution deals
six Pepsi-Cola bottle caps to the theatre
Virginia the past 25 or 30 years, was recently
named Bellaire's Citizen of the Year Heni-y Blanke has been handed produc-
abroad.
is admitted free. Twenty prizes also are
in a poll sponsored by the Bellaire chapter tion chores on three Warner Bros, pictures:
"Cash McCall." "Rachel Cade" and
given away at each show.
of B'nai B'rith. At a ceremony attended
Azteca staff notes: Nelly Martinez is new by the mayor, city officials and friends, he
in the booking department they was presented a plaque honoring him "for
.
spent Easter Sunday: Martinez and Adelina
Morantes in Monterrey. Mexico; Olivia and welfare life of Bellaire."
outstanding accomplishments in the civic
Ayala m Laredo, and Dora Elia Zamora in A quiet, modest man, nevertheless, Velas
Piedras Negras. Mexico "Red" has left a lasting impression in the community
in which he lives. Among his many
.
Fletcher of the Ritz. Houston, was in booking
Mexican pictures.
civic activities were a successful drive to
establish a new white way on the main
downtown thoroughfare; persistent effort
in behalf of better schools; park improve-
Paul O'Dell recently took over the Star
Theatre. Orange Grove Texas.
.
McAllen. which burned recently, is being
rebuilt and will be ready for operation on
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a
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to Bellaire, and heading a team to
raise money to build an addition to the
local hospital. When it was announced
that a new addition was needed. Velas
promised that he and his team would raise
$175,000. A professional fund-raising organization
surveyed the town and reported
they would be lucky to collect a maximum
of $30,000. When it was all over, Velas, as
team captain, turned over to the hospital
board $225,000.
Velas owns two Bellaire theatres and
has an interest in theatres in Bridgeport,
Lansing, Woodsfield, Portsmouth. Caldwell.
Morristown and Wheeling, W. Va.
The suspense adventure, "The Achilles
Affair." will be filmed In areas of Greece
and Cyprus for United Artists.
ycor for S3 D 3 year, for $7
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1959
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Henry
. . Other
. . Blanch
:
OKLAHOMA CITY Theatres of Manila
1
flarry McKenna of Screen Guild attended
the meeting April 4. 5 in Las Vegas
of the American International Pictures
franchise holders Camp of the
.
Paramount staff spent the Easter weekend
in Bartlesville with her daughter and family
.. .
Goldberg, cashier at the
Warner Bros, office in Jacksonville. Pla.,
the last two years, is back with Paramount
as auditor.
James Pritchard of Dallas, Allied Artists
district manager, called at the Video office
h^re and conferred with Filmrow bookers,
and with Ed Harris and Paul Kerns of the
local AA office Entertainment. Inc..
. . .
headed by Charles Shadid. has sued the
city for $1,568 for damages caused by a
sewer backup in the suburban Plaza
Theatre.
Two former exhibitors were on the Row,
Less Nordean of Konawa and Roy Rollier
of Lamont exhibitors seen on
.
the Row: Mel Danner. Circle. Waynoka;
Earl Snyder. Apache and Bellaire. Tulsa:
E. B. Anderson. Riverside at Norman and
Corral at Wymiewood: Bill Slepka. Crystal
and Jewel. Okemah: Bill Cleverdon. Ritz
at Altus. which he recently remodeled, and
the Ritz at Eldorado: Dana Ryan. Buffalo
at Pawnee: Roy Shields at Sooner. Enid;
Claud Thorp. Gem at Ryan; W. T. Kerr,
Arbuckle at Davis: L. E. Brewer, Royal
Theatre and Brewer's Drive-In, Pauls Valley,
and J. S. Worley. Liberty. Tex. The
latter reported that the St. Patrick's Day
celebration at Shamrock was the largest
and finest that the town had ever had, and
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h5 did a fine business at his theatres during
the three-day event.
Jess Jones of the Ritz at Crescent has
leased the 89er Theatre at Kingfisher and
the Royal at Fairview from Don Abernathy.
Kingfisher, and his parents. Mr.
and Mrs. Roy Abernathy. Fairview. The
elder Abernathys have been in the show
business in Fairview for about 40 years. It
looks like Jess Jones is going to be a very
busy man from now on. He is working
for REA at Kingfisher, runs the Ritz in
Crescent, buys and books for the Yukon
Theatre and in his spare time has been
painting signs and show cards in Crescent.
He has also been making trips to Oklahoma
City every Wednesday to deliver and
pick up films for his Crescent.
Wesley Trout, who writes for the Modern
Theatre section of BOXOFFICE. was in
town with Roy Shields, Sooner Theatre,
Enid.
Guil Homan New Manager
At Lovelock, Nev., House
LOVELOCK, NEV.—Guil Homan, an experienced
theatreman, has taken over
management of the Lovelock Theatre, succeeding
James Cook, who asked to be relieved
on account of ill health.
Cook came here about 20 years ago as
manager of the Lovelock, which he and a
partner had acquired from Ralph Austin.
They in turn were members of a partnership
owning theatres in Idaho, Wyoming,
Montana, Oregon and this state. Homan
has been managing theatres for the nineman
partnership operating the five-state
circuit, Homan coming here from Havre,
Mont.
Roger Hickey Manager
FRAMINGHAM. MASS.—Roger Hickey,
Richmond, Va., has been appointed manager
of the Gorman Theatre as successor
to Richard J. Cummings. Hickey, who
served in the Coast Guard during the Korean
War, has managed theatres in Virginia
for more than six years.
Full Mosl of Time
MILWAUKEE — Each year the Milwaukee
County Better Films Council invites
a number of foreign students studying
here, to attend a panel devoted to the
discusssion of U. S. motion pictures.
On a recent Monday 100 members
gathered at the public library to hear Consuela
Santos and Rhonda Evangelista of
the Philippines, and Alvin Low and William
Kaaikola. from Hawaii. Estelle Steinbach,
managing director of the Strand
Theatre, spoke, and Mrs. Fred W. Rosenkranz,
acted as moderator. A representative
of the North West Airlines, showed a
film on the Hawaiian Islands.
The PTA groups were taken to task for
indifference to Better Films Council routine
practices. It has been the custom to
turn over to PTA groups a considerable
amount of literature and flyers involving
the movies and the ratings thereof for
distribution. However, PTA cooperation has
been lacking, and much or all of the literature
winds up in the furnace! Judging
from the record, the council has been doing
a mighty fine job in spreading the
gospel of kiddie matinees, for which the
exhibitors have been duly appreciative.
ADD 25 NEW GROUPS
It was announced that 25 new women's
organizations had been added to the BFC
roster. It was also brought out. that more
than 400 of the monthly film reports
were being sent to pastors in the Wisconsin-Illinois
area. Pastors, it was pointed
out, are keenly aware of the movie situation,
and have shown a great deal of interest
in these reports.
Miss Santos led off the panel discussion,
with Miss Evangelista filling in with
her comments, the gist of which follows
below
•Manila might be compared to a small
New York, although it is more crowded.
We have so many motion picture theatres
that they're practically side by side. They
open at 8:00 a.m.. and close at 1:00 a.m.
People go from one theatre to another,
sometimes attending several in one day.
"We have very strict censorship, stricter
than over here. They do not permit any
kissing or suggestive movements in a film.
Open Building Campaign
HOLLYWOOD—Producer Philip Barry
and actress Claire Kelly represented
jr.
MGM at the official opening of the campaign
for the Theatre and Arts Foundation,
an organization dedicated to financing
the first building to be erected on the
site of the new University of California
branch. The theatre will maintain a school
We get our films from all over the world,
of drama and serve as the new headquarters
for the La JoUa Playhouse.
but the majority of them come from the
United States."
Q. How many movie theatres are there
in
Manila?
AROUND 50 THEATRES
A. I really don't know for sure. I'd say
about 50 or more, and they're always
full!
Q. What kind of films do you like?
A. Well. I like most all American pictures.
Most of our home-produced films
SW-6
BOXOFFICE April 13, 1959

:
Henry Sparks, 85, and Wife Are Still
center around family life.
Do films which appear in the Philippines
have English subtitles, or what lan-
Q.
like 'South Pacific,' " feature. "This film will be shown in Cooper
Filipinos are able to understand enough
guage is expressed in the pictures?
A. The majority of the films are in
English, for the simple reason that most On Job at Theatre in Cooper, Tex,
English to get by with when seeing an
By MABLE GUINAN
American picture which is all in English. COOPER, TEX.—Hemy Sparks will celebrate
Q. How do the admission prices compare
his 44th anniversary in the theatre
with ours in America?
business in Cooper next Wednesday il5>.
A. I would say about the same. Our Sparks at 85 still is active in his theatre
standard of living over there is comparable still doing his own buying and booking.
to yours here. You have taxes here, we His wife Elizabeth, affectionately called by
have them over there.
her friends around Cooper as "Bessie," is
Q. What about movies for the youngsters
over there?
and has been actively engaged in the theatre
with him during the 44 years.
A. We do not find many films for the Sparks purchased the Lyric Theatre here
children only.
from Clovis Hooten April 15, 1915. Sparks
The Hawaiian youths Low and Kaaikola, recalls that the equipment included only
commented
one machine which was turned by hand.
"There's nothing new on TV, the films The advertising for the theatre was done
by an electric piano in the lobby and by
are too old. Since we are the crossroads
ballyhoo on the street in front of the show.
of the world, and therefore have all types
of people over there, most of us go to the
movies to get away from the busy traffic
MOVED TO SQUARE IN 1916
and realities.
The theatre was then on Southwest First
"Everyone like the movies. There are street. He found that most of the business Henry Sparks, 44-year Cooper, Tex.,
two classes, educational and amusement. was being done on the Square, so on Jan. exhibitor, reading BOXOFFICE, his
Don't think we have any movie producers. 1, 1916 he moved to the Cooper Mercantile favorite tradepaper.
Hollywood comes to Hawaii for a large building on the wesh side of the Square.
number of scenes for their big pictures, His business increased immediately and to a billboard which advertised a coming
14 Nominated for Board
Of SPG; Election May 4
HOLLYWOOD—The nominating committee
of the Screen Producers Guild has
selected 14 candidates for seven places on
the executive board. The election will be at
the annual meeting May 4. Nominated were
Pandro S. Herman, Samuel Bischoff, Jack
Denove, Samuel G. Engel, M. Bernard Fox,
Arthur Freed, Arthur Gardner, Richard
Goldstone, Clarence Green, William Perlberg,
Aubrey Schenck, Charles H. Schneer,
Jerry Wald and Lawrence A. Weingarten.
Berman, Engel, Perlberg, Wald and
Weingarten are among the seven board
members whose terms expire this year. Hall
Bartlett and Frank McCarthy retire from
the board. Terms on the 21 -member board
are for three years.
American, Roundup, Mont„
Leased by David Green
ROUNDUP, MONT.—David Green has
reopened the American Theatre, having
leased the property from Mr. and Mrs. Fred
Romick, who closed the house January
13. Green, who previously had been in
construction work, comes here with his
wife from Zortman. They will make their
home here.
Mr. and Mrs. Romick and their son Tom
moved to a farm they purchased near Alliance,
Neb.
Hamburg, Iowa, Colonial
Opened by Frank Rash Jr.
HAMBURG, IOWA—The Colonial Theatre
has been reopened by FYanklin Rash
jr. and will be operated on a six-day schedule.
The theatre recently was closed by Bick
Downey, who accepted employment in an
projectionist
Omaha theatre as
more than paid for the increase in rent.
In June 1919, he leased the old Grand
Theatre location and opened his second
showhouse in Cooper. He later closed the
Lyric on the west side of the Square and
opened the Gem Theatre on the south side.
In 1923, he moved the Gem Theatre to
the building now occupied by Texas
Power & Light Co. This theatre burned in
1930 from a fire caused by defective wiring.
In 1937 Cooper leased the Cooper Mercantile
Bldg. again and ran the Delta Theatre
there for thi-ee years.
In 1940 he bought the building where
Sparks Theatre is now located and which
he has operated since. He also operated
the old Grand Theatre until a fire in 1957
destroyed the building and contents.
FEATURED $5,000 ORGAN
The Grand Theatre had a $5,000 organ
in the silent picture days. '"Why it had a
complete orchestra in it, di-ums and all,"
Sparks recalls. Before the talkies came
in. Sparks said the film companies
started sending recordings of music to go
with the film, and it always was hard to
make the music come out even with the
film.
Then came the first talkie "Singing Fool"
featuring the well-known late Al Jolson.
This was followed by a western film that
was half talkie and half silent. He doesn't
recall the title of this movie. The talkies
in those days, he said, had a separate
phonograph record for the sound which
had to be in perfect harmony with the
pictui-e. This presented a problem for many
years until the new, improved sound tracks
were invented.
Not long ago there was a sign in the
lobby at the Sparks Theatre which read:
"A nonprofit organization. Not intended
to be, but it is."
"Like most small towns, the theatre business
has decreased in Cooper," he says.
"The population decrease accounts for most
of the loss here; next comes television and
next comes the fact that people have too
many community activities to attend. I
know it is not our price." He walked over
for 25 cents admission while it will be
showing at the same time at the Palace
Theatre in Dallas for $1.25." he explained.
Known for his ready wit and humor.
Sparks has served as toastmaster for many
banquets and dinners. He is a charter
member of the Cooper Lions Club, and
never misses a meeting.
Sparks' wife Bessie is as much a part
of the show business in Cooper as Hem-y.
They are the Mr. and Mrs. Show Business
in then- section of Texas.
Sparks says that as long as there is a
movie in Cooper there won't be so many
kids hanging around on the streets and
out on highways in cars. He feels, as many
others do, that a theatre in any town is an
institution worth keeping to provide good
entertainment for children, as well as the
adults.
Dave Lutzer, longtime salesman for Universal
at Dallas, recalls: "Heni-y Sparks
was one of the most colorful and nicest
men I called on for 25 years with Universal.
They just don't come any better."
This reporter recalls Sparks as one of
her first exhibitor contacts after taking
her first job with R. Z. Glass of Public
Address System, renting speakers. Sparks
rented one for his theatre front. When
talkies came in. Glass sold Melaphone
sound equipment to Sparks. At that time
the entire booth could be equipped for less
than what a new Simplex machine costs
today.
Evidently Sparks learned to play the
$5,000 organ he had back in the silent days,
for when talkies came he installed the
instrument, or one similar in his home, for
Roy Pringle, salesman for Glass at that
time, told of calling on Sparks and being
entertained in his home where he had a
lovely organ.
Sparks was in Dallas to attend the
Pioneer banquet held by the WOMPI organization,
and is making plans now to
bring his wife and friends to Dallas
for the WOMPI "Salute to Big D" May 13
when Eric Johnston, president of the Motion
Picture Ass'n of America, will speak.
BOXOFFICE April 13, 1959 SW-7

THE U.S. TREASURY SALUTES THE AIRCRAFT INDUSTRY
1,
—and its
thousands of employees who help strengthen
America's Peace Power by
buying U.S. Savings Bonds
Men and women who make up the great group who
design, fabricate, assemble and test our newest aircraft
are also making another substantial contribution to our
national security. Many thousands of them are buying U.S.
Savings Bonds, regularly, through the Payroll Savings Plan.
Regular purchases of Shares in America help these patriotic
and thrift-minded people set up substantial reserves
for the education of their children, the buying of new
homes and the building of their retirement funds. Through
the Payroll Savings Plan the practice of thrift is made
easy and automatic.
If your company has not yet put in a Payroll Savings
Plan, start now. Your State Savings Bond Director is an.\-
ious to help and to show you how easy it is to put the Plan
to work. Telephone him now. Or write to Savings Bonds
Division, U.S. Treasury Department, Washington, D. C.
L. A. MARTIN, skilled aircraft mechanic, is typical of the thou
sancJs of valuecf employees in this field who are buying U S Sov
ings Bonds regularly Mr Martin, through his compony Payroll
Savings Plan, is making a personal contribution to the Peace Power
of his country.
BOXOFFICE
S. GOyERNMENI DOES NO. PAT FOU THIS DVEDTISEMENT. TRUSUir DCPAtlMENT THANKS, FOD THEIR PATRIOTISM, THE ADVERTISINt COUNCIL AND THE DONOR ABOVE.
SW-8 BOXOFFICE April 13, 1959

—
—
Milwaukee Theatres
Play to Big Crowds
MILWAUKEE — Easter school vacation
and top pictures contributed to the excellent
boxoffice response here last week,
in the opinion of downtown exhibitors.
Heading the list again for the second week
was the Riverside Theatre, showing "The
Shaggy Dog," with waiting lines winding
around the block. "Rio Bravo" and "Some
Like It Hot" also were in the blockbuster
class.
{Average Is 100)
Alhambro—Road Racers (AlP); Doddy-0 (AlP) 100
Some Like It Hot (UA), 2nd wk 200
Polace
Riverside—The Shaggy Dog (BV), 2nd wk 300
Strond
Pacific South (Magna), 41st wk 95
Towna—Tempest (Para) 1 65
Wornsr— Rio Bravo (WB) 250
Wisconsin The Sound and the Fury (20th-Fox);
Plunders of Pointed Flats (Rep) 100
Another Bell-Ringer Week
For Minneapolis Houses
MINNEAPOLIS — "Sleeping Beauty"
continued to be the top grosser in Its
fourth week at the Academy Theatre with
a big 225 per cent. Close contenders were
"Windjammer" in its 19th week at the
Century and "The Journey" in its second
week at the World, both with 175 per cent.
Beouty (BV), 4th wk 225
Academy—Sleeping
Century—Windjammer (NT), 1 9t-h wk 75
(Col), Gopher Gidget 2nd wk 150
Lyric The Mating Game (MGM) 140
Orpheum—House on Haunted Hill (AA) 175
(Para), Pan Tempest 2nd wk 150
State Bravo (WB), 2nd wk 100
Rio
World—The Journey (MGM), 2nd wk 1 75
Reader Insists That Ads
Be Respectable, Too
ST. PAUL.—A strong view of local motion
pictui-e advertising was taken by a
reader of the "Look 'N' Listen" column
written by Bill Diehl, motion picture critic,
the St. Paul Dispatch,
Terming ads "suggestive," she noted that
many films are ballyhooed as being "for
adults only" and she asks "why?" "To attract
teenagers and inquisitive men—and
women? It is bad enough when movies of
disreputable design are advertised as such,
but many good films which are family entertainment
are also announced publicly
in this manner. It is my belief that many
St. Paulites are staying away from movies
because of the advertising given them."
Concluding her letter, the reader suggested,
"What can the public do to put
a stop to these morally offensive advertisements?
As a starter, how about patronizing
only the theatres that advertise in
a respectable manner?"
No Fees From Jukeboxes
OTTAWA—The Supreme Court of Canada
here found that the Composers,
Authors and Publishers Ass'n of Canada
was not entitled to fees for performing
rights on music in its repertoire when
played on the jukeboxes of Siegel Distributing
Co., Toronto. The case came before
Canada's highest court in the form
of an appeal by CAPAC against a decision
in the exchequer court. The judgment
maintained that a jukebox is a phonograph
which is exempt from performing right fees
under the copyright act of Canada. The
ruling may mean that CAPAC would lose
an estimated $150,000 revenue in a year.
BOXOFFICE April 1959
Big: Storm, Big Gross!—It's an iU
wind that blows no good, agrees Manager
Elmer Haines of the Fox Theatre
at Sidney, Neb. When a spring blizzard
struck the area, it left a big blob
of white stuff piled up at the Fox,
which was playing "The Blob" and "I
Married a Monster from Outer Space."
Elmer looked for a handful of patrons
that night. But in addition to hardy
local teenagers, he had a raft of outof-town
motorists. Truckers, salesmen
and bus passengers were stranded
by the storm.
Council Offered Theatre
For Community Center
DELAVAN, WIS.—This community will
have its first municipal center and lose
its only theatre if the city council decides
to purchase the theatre building at the
corner of Walworth avenue and Fourth
street.
Standard Theatres. Milwaukee, which
owns the theatre building, has offered to
sell it to the city for $75,000 cash. The
council will make public its decision concerning
the offer by May 10. The city now
rents office space in the building and could
consolidate its functions there if the purchase
is made. The theatre section would
serve as a municipal auditorium.
The Delavan Theatre has been the property
of the Standard circuit since 1937,
when it was purchased from Community
Theatre Corp. Philip Newman is manager
of the Delavan, which went to a weekend
only schedule in Januai-y- Wardell Spencer,
who is in charge of the booth, has been
open-
projectionist at the theatre since its
ing in 1929.
Bloomington, Minn„ House
Updated by Paul Mans
BLOOMINGTON, MINN. — Paul Mans
has been making steady improvement in
the Oxboro Theatre since he bought it
from Otto Kobs, the original owner and
operator, in January. The theatre is being
managed by Richard Mans, son of the
new owner.
The updating includes remodeling the
with a new floor and paint job.
interior,
An entire new front, complete with a new
theatre sign, wiU be put up. The Kobs
residence, which adjoins the theatre and
which was included in the puixhase by
Mans, wiU be dismantled to clear room
for parking near the theatre,
Kobs still retains his ownership of the
Flying Cloud Drive-In. Mans also is part
owner of the Richfield Theatre,
Vote No on DST Bill
But It Stillls Alive
ST. PAUL—The industry stacked up another
victory in the battle against daylight
saving time, but what the eventual
outcome will be is still anyone's guess.
The Minnesota senate, on a preliminary
standing vote, voted down a motion to approve
statewide daylight saving time from
Memorial Day to the Tuesday following
Labor Day. Action on the bill came while
the lawmakers sat as a committee of the
entire senate.
The senate voted not to recommend the
bill out of committee, but did not kill it.
So it is still "alive" before a body which
earlier voted to repeal all DST laws.
Also still before the senate is a biU to
hold a statewide referendum on DST, but
backers have not indicated when they will
bring it up. The house of representatives
has taken no action on DST outside of
committee hearings.
MnSTNEAPOLIS—The Hennepin County
(Minneapolis) board of commissioners in
a unanimous vote authorized DST for the
county from April 26 to October 25. Ramsey
(St. Paul) and Anoka counties appeared
likely to follow Hennepin County's
lead in adopting daylight saving time.
The action by the commissioners assures
Minneapolis of daylight saving time this
year unless the state legislature enacts a
different law.
Cui-rently there is a statewide DST law
which is due to expire July 1. and another
law allowing Hennepin and Ramsey counties
and the governing body of any contiguous
county or municipality plus the
city of Duluth to establish DST. The latter
law has no expii-ation date and is the one
under which the county commissioners
acted.
A bill to repeal the latter law was passed
by the Minnesota senate, but has not
progressed out of the house general legislation
committee,
FARGO, N. D.—The Fargo city commission
has voted to hold a city election to
decide whether Fargo citizens want daylight
saving time this summer. The city
is across the river from Moorhead, Minn.
HERE'S YOUR CHANCE
to gel in the
BIG MOHEY
screen game,
HOUYWOOD fakes top
honors. As a box-office atfroction,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or ear capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Oakton St. • Skokie, llhnoi
NC-1

. . Businessmen
.
.
j
j
DES MOINES
persons 60 years of age and older who like
movies are going to be able to see them
here at a substantial discounts-half price.
Officials of the Tri-States Theatre Corp.
and RKO Orphcum announced that Golden
Age Movie Club membership cards will
be issued on request to any person "60
years plus." The project is designed to
make it possible for elder citizens, many
of whom are retired and living on limited
incomes, to have added recreation they
can afford.
.
Mr. and Mrs. S. R. Nothem reopened the
Vogue Theatre in Remsen Easter Sunday
.
after having been closed since June
The Chamber of Commerce at Sigourney
was host to youngsters in that area for
free movies at the Garden Theatre at a
recent Satui-day matinee in conjunction
with their "Swing Into Spring" promotion
... An Easter treat for the children
at Strawberry Point, provided by the
Chamber of Commerce, Included a movie at
the Orpheum Theatre, managed by Bob
Thomas. Free Easter eggs were passed out
during the show of Ledyard
are again offering a series of free
motion pictures in the town hall.
Leo Young opened the 75 Drive-In. Sioux
City. Friday i3i. having delayed a week
because of "unforeseen difficulties" ... A
letter to the editor of the Cedar Rapids
Gazette complained of children's behavior
during matinees at motion picture houses
and suggested that theatre managers could
do the children a service by demanding
better conduct.
Keith Milnar, manager of the Cresco
Theatre in Cresco. was host to school children
at a special Easter matinee March 30
The Sunset Theatre in Sumner also
had a special spring vacation attraction.
A press luncheon meeting of Variety was
held Monday i6) at the Standard Club for
the official announcement of the Cystic
Fibrosis charity project. Equipment purchased
by Tent 15 was unveiled and displayed
for members of the press, radio and
television. Mayor Charles lies, city manager
Elder Gunter, Chamber of Commerce
president DePuydt and Jim Trickey.
chairman of the Central Iowa Chapter of
Cystic Fibrosis and a prominent group of
pediatricians active in the care of cystic
fibrosis patients were present Larry
. . .
Day, chief barker, has appointed team
captains for the sale of charity dance tickets.
Dave Gold, Lou Levy, Chuck lies, Harold
McKinney, Max Rosenblatt, Harold
Kimmel, Cato Mann. Don West, Tony Moe
and Ralph Olson head the teams.
MILWAUKEE
Pxhibitors here are watching with renewed
interest, and making bets about
the eventual outcome of the recently reopened
Liberty Theatre. Having been
closed and reopened a number of times,
the claim is now being made that the house
is doing its first successful business in a
decade! A number of veteran showmen
point to three angles which could have a
bearing on the theatre's future: 1. 'Wrong
neighborhood for a classic art theatre; 2.
The lot of a motion picture theatre owner
isn't exactly the happiest at this time; and
3. James K. Engel. the manager selected!
to operate the house, has never had any]
theatre operation experience whatsoever!
Nevertheless, based on financial figures]
thus far. it is a successful operation.
Hot off the press: American Seating is]
sponsoring a contest for teachers (to Infoi-m
the public of the importance of
I
school-seating with a $2,500 cash scholarship
award, in addition to 40 awards of
$200 each. Last year's prize was a trip to
Europe. One exhibitor says he's going to
invite every teacher In town to his theatre
as
a tie-in with an upcoming film.
SNO-CONE

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 32
CONTACT YOUR Jh?zanJxuirLr^jr^
EXCHANGE
AMERICAN
FOR MINNEAPOLIS oad MILWAUKEE TERRITORIES
INTERNATIONAL PICTURES
BERNARD McCARTHY
Warner Theatre BIdg., 212 W. Wisconsin Avenue
MILWAUKEE 3, WISCONSIN
HOLLYWOOD PICTURES.
MEYER L. STERN
1508 Davenport Street
OMAHA, NEBRASKA
INC

. . Gene
. . Actor
Bob
. . Carol
;
aiiicl!
'lljicli
(tliere
e-
MINNEAPOLIS
(grosses of "The Shaggy Dog" have been
double those of "Old Yeller" in every
one of its opening engagements in the
territory, according to Avron Rosen, Buena
Vista branch manager Helmerson.
Universal salesman in southern Min-
.
nesota, has resigned to join Reid H. Ray
Film Industries in St. Paul as salesman
in his same territory Tom Burke of
. . .
Theatre Associates has recuperated after
an operation in California Richardson,
manager's secretaiT at Paramount,
.
will be maiTied April 18 to Bob Ki-etlow
Roy Miller, Universal manager, was
in MUwaukee for two days calling on the
Swirnoff & Marcus circuit, which operates
in Lacrosse, Wis.
Exhibitors on the Row included Mel
Wycoff. Minot, N. D.; Paul PeiTizo. Blue
Earth. Minn.; Bernie Larkin, Madelia,
Minn.; Clint Norene, Frederic, Wis.; Joe
Matuska, Jackson. Minn.; Ernie Schweigert.
Miller, S.D., and Al Fritz, Watertown,
S. D. Sichelman, Columbia
.
auditor, and William Devaney, MGM division
manager, were in . . .
William Payne
closed his Verndale (Minn.) Theatre for
the summer when the nearby Staples
Drive-In opened.
city .salesman.
Dick Rolling, booker at Columbia, has
been transferred to Des Moines as office
manager and booker. He had been with
Columbia in Minneapolis since 1954 and
also was a booker at Warners and 20th-
Fox ... All drive-ins in the Twin Cities
now are open for the sea.son. The latest
to open ila.st Wednesday) was the group
operated by Minnesota Entertainment Enterprises
and the 7-Hi.
Jim Eshelman, until recently the manager
of the Strand and Tower theatres in
St. Paul, has left with his wife on a trip
to Europe which will keep him abroad
until mid-May. After his return, he wiU
join the Harold Field organization here and
become managing director of the neighborhood
Uptown November 1 when Field takes
over the house .
Cesar Romero
was due here this month to talk to women
about fashions.
Laverne Boerner, secretary at Independent
Film Service, was vacationing in New
York and New Jersey ... A "red cai-pet
preview" was held at the World. St. Paul,
and a length of crimson cai-peting actually
was rolled across the sidewalk, according
to Roy Prytz, manager. Previewed was
"The Doctor's Dilemma," as an addition to
the theatre's regular attraction, "The Journey."
Harlan Blake, manager of the Gopher,
w:i,s .swamijod with calls after columnist
Cedric Adam.s of the Minneapolis Star
mentioned that he was looking for a
shaggy dog for a few days to help promote
"The Shaggy Dog" which opened at the
house April 8. All dog owners were told to
bring their dogs down to the theatre the
opening day where one was selected for the
job. Each dog owner was given a complimentary
ticket to see the pictm-e.
'Last Mile' Credit Suit
Started by John Wexley
HOLLYWOOD — John Wexley has filed
suit for $150,000 damages, claiming breach
of contract for failure to give him screen
and advertising credit as author of the
stage play, "The Last Mile" in the recent
United Aitists film version. Named as defendants
were UA, R. S. Productions, Max
J. Rosenberg and Milton Subotsky; and
the Fox West Coast and Pacific
Drive-In
circuits which exhibited the picture here.
The writer claimed that he was entitled
to screen and ad credits as the sole author
of the original play on which the film is
based.
Previously, the credit situation was submitted
to the Screen Writers Guild for arbitration
and the union ruled that Wexley
was entitled to credit as the source of the
original work.
According to Wexley's complaint, when
he sold the play's interests to R. S., his
credit was guaranteed as part of the deal.
In the current version, screenplay credit
In a reshuffling of top management at
I
20th-Fox in Una with national policy),
M. A. Levy, formerly division manager,
became Minneapolis branch manager; Jack is given to Milton Subotsky and Seton I.
Cohan, former branch manager, was transferred
to St. Louis as a salesman; Jack 1932 version, filmed by Tiffany Pi'oduc-
Miller. Miller did the screenplay on the
Kelvie. former office manager, is now a tions. in which Wexley's play was credited.
booker, and Harold Lundquist, former assistant
to the division manager, is now
NCA Convention June 9
MINNEAPOLIS—The annual convention
of North Central Allied has been scheduled
tentatively for June 9, according to
Frank Mantzke, NCA president. It will be
held at a Minneapolis hotel yet to be selected.
Don Lyons New Boxoiiice
Correspondent in Mpls.
Minneapolis — Donald M. "Don"
Lyons, a ten-year veteran in writing
for business and industrial publications,
is the new BOXOFFICE correspondent
in the Minneapolis exchange
area. He succeeds veteran Les
Rees, who asked to be relieved of his
duties because of ill health.
Trade magazine reporting was
started originally as a sideline with
him about 14 years ago while he was
working on the editorial copy desk of
the former Minneapolis Times.
A graduate of the school of journalism
of the University of Minnesota, he
also has worked on the editorial staff
of the Minneapolis Star and the advertising
promotion staff of the St.
Paul Dispatch and Pioneer-Press. \t
one time he was associate editor of
Greater Amusements, regional industry
publication.
He headquarters at 72 Glenwood
Ave. Minneapolis, where news, subscriptions
and ads may be sent. His office
telephone number is FEderal
5-2203; home phone is TAylor 4-3178.
'Al Capone' Premiere
Held in Penitentiary
ST. PAUL—More than 600 prisoners at
the Minnesota state prison at Stillwater
near here were at the upper midwest premiere
of "Al Capone" which was held behind
the prison walls. Several visiting state
legislators and a corps of press and radio
observers also were on hand for the preview
April 2.
The picture was screened for the other
half of the prison population April 9. At.
the close of the screenings inmates were
a.sked for their opinion of the picture.
The reaction was similar to that of any
i
other audience. Typical comments were:
"I thought the acting was great. I
wouldn't advise showing it to teenagers."
"I thought this pictui-e was of top qual-
... A lesson can be gained in morals."
ity
"I thought it was a very good production,
but I think it will tend to lead more
men into crime because it showed the
profit of crime and not the cost of all
the good years of a man's life spent In
prison. "
"Al Capone" was a dividend on the
prison schedule; usually pictures are shown
Saturdays and are picked by an Inmate
committee, according to Warden Douglas
Rigg. But Warden Rigg had seen the film
and thought it would be a good one fori
the prisoners.
Rigg said he was more interested in getting
a free film for the iimiates than in'
showing them any kind of object lesson.
They get enough information on crime
from newspapers, he said.
The preview showing was the "brainchild"
of local film publicist Morrie Steinman,
who is handling exploitation for "Al
Capone" in this area. The screening received
extensive publicity in Minneapolis
and St. Paul newspapers and over Twin
Cities radio stations. A reporter from
WCCO interviewed some of the prisoners
as to their opinions of the pictm-e, and
these were broadcast on the station's news
programs.
The story also was sent out nationally
by the United Pi-ess International bureai
in Minneapolis.
Rooney Asks His Release
From CBS-TV Contract
HOLLYWOOD—Mickey Rooney has re
quested release from his five-year CBS-TV
contract effective May 31, according to his
personal manager Red Doff. The contract,
which gave the network exclusive call on
his services, still has three years to run.
Under the deal. Rooney was to have starred
in a series for the network, but reportedly
did not like the properties offered by CBS.
The Roonoy-Doff-Prymau Enterprises
moves into the telefilm production field
with "The Lariat Kid," teenage-slanted
western starring Johnny Weissmuller jr.
Robbed by Fence Vaulter
PALMDALE. CALIF.—The Jet Drive-In
lost $111 in cash to a robber who held up
Nancy Lee Uino. the cashier. The gunman
took the money, vaulted a nearby fence
and escaped in a waiting car.
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BOXOFFICE April 13, 1959

I
DETROIT—Easter
I
ten
, Broadway
—
—
—
Cleveland Easter Is
Like the Old Days
CLEVELAND—Local first-run theatres
turned back the clock to 1948 with last
week's excellent grosses, sparked by sensational
Easter Sunday business. At the
Hippodrome "Imitation of Life" in its second
week, took in on Easter Sunday as
much as the total gross of many weeks.
This condition prevailed generally downtown
where every theatre did way over
average business on the week. Pine weather
contributed to the holiday spirit with the
result that the total downtown Easter Sunday
take was only slightly under the total
average of the five theatres for another
week.
(Averogs Is 100)
Allen— Rio Bravo (WB) I 95
Heights Art—The Horse's Mouth (UA), 7th wk. 110
Hippodrome Imitation of Life (U-l), 2nd wk...250
Ohio—Tempest (Para) 235
State-Some Lil

.
2
. .
DETROIT
•The sixth art film house has made its
debut here, with Julius and Raymond
Gugala converting the Mars in Hamtramck
into the Mars International for
the showing of all-color art films. The opening
feature was "Alaska, the Great Land," a
particularly timely subject as Detroiters
followed wiih much interest the adventures
of their onetime neighbors, the 59ers
who went to Alaska for homesteading .
Elliot Cohen has joined the optimists who
believe the city's recession is receding. He
reopened the long-shut Hollywood Theatre
in southwest Detroit.
Pedestrians eventually will get accustomed
to seeing TV comedian Soupy
Sales pedaling his bicycle fui-iously between
the Michigan and Palms theatres
when he holds his annual free matinee
at the two UDT houses for all of the thousands
of his Soupy Sales Bird Bath Club
members, with personal appearances
squeezed in between comedies on screen.
The event was held Saturday HI) this
year.
L&L Concessions Co. is now servicing
the Tower Theatre, operated by Harry Nott
and John Sizemore, with the Louis Mitchell
Theatre Service taking over the booking
and buying for the former Wisper & Wetsman
house.
George Wise of the Senate Theatre was
nursing bruises along with two members
of Local 199, Fi-ed Lokar and James Cunningham,
all three of whom were set upon
by unidentified men last Pi-iday evening.
Two bruisers beat and kicked the picketers
in front of the theatre. Another pvmched
Wise in the face some time later after
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A CUB FOR WALTON—Fred Walton
had a natural lite picture showing
at the Berkeley Theatre in suburban
Detroit when Clyde Beatty came to
the city with his lion and tiger circus
act. Walton, a showman for years
back, went to see Beatty and the above
photo was the result.
inferring the other beating had been instigated
by Wise, who has had picketing
at the recently opened Senate because of
failui'e to hire a union projectionist.
A son named Frank arrived at the
August Sermo home just in time for the
father to hand out cigars on Easter at the
Cinderella Theatre.
New on the house committee crew of
Variety Tent 5 are Len Krim, Sol Krim,
Jim Wood, Milt Zimmerman and Art Herzog.
The golfing committee includes Ai-t
Levy. Tom Byerly and Milt Zimmerman.
Tent 5 sent to the Las Vegas convention a
record number of delegates, including the
Ai-nold Belinskys, the Irving Belinskys, the
Al Dezels. the Jule Kleins, the Ed Stuckeys,
the William Yakers, the Ai-thm- Herzog
jrs.. the Jack Zides and Micky Zide, William
Wetsman, Mac and Sol Kiim. Ben
Rosen and the Jack Leventens. All were
due back for the old-fashioned box social
Saturday til' given by the barkerettes.
Harold Muir No Longer
At Midway in Davison
DETROIT — Harold Muir has left the
Midway Theatre at Davison, which he has
managed for the past five years, during
a period when the house has gained a reputation
among showmen for building up
the business to one of the state's really
profitable operations.
The Midway will be managed by John
R. Hobolth, former owner and manager
of the De Luxe Theatre of Imlay City,
who also is one of the heirs of the estate
of the late Mrs. Harry Hobolth. Tire house
was established by the late Harry Hobolth
as one of the major units of his well-known
circuit.
"The theatre is still putting out the SRO
sign occasionally and is doing a very satisfactory
business," Muir said.
Muir reports no immediate plans for activity.
He formerly managed the De Luxe
for 15 years, and for 12 years operated an
educational film service in 83 schools.
COLUMBUS
Dobert Gates, manager of Neth neighborhood
theatres for the past seven years,
has been named manager of RKO Grand,
by Ed McGlone, RKO city manager. Gates
recently has been manager of the Markhim
and previously managed the Cameo
and Lincoln. In his early career. Gates was
a dancer, appearing on the Orpheum and
Losw's circuits.
Charles Sugarman, who formerly operated
the art World, has purchased two
drive-ins at Parkersburg, W. Va. He resigned
as treasurer of the Independent Theatre
Owners of Ohio, and Milton Yassenoff,
general manager of the Academy-Neth
circuit, was chosen by the ITO board of
directors to serve as treasurer for the balance
of the year.
Samuel T. Wilson, theatre and music|
editor of the Columbus Dispatch, will receive
an honorary degree from Capitall
University May 2. "It takes a man of talent]
and discrimination to be a competent andj
effective critic of music and the allied arts,"
said Dr. H. L. Yochum, Capital president,'
who will award the degree during dedication
ceremonies for Bexley Hall, Capi-J
tal's new music conservatory.
Joan Crawford, here with her husbar
Alfred Steele for a Pepsi-Cola sales meet
ing, said she might be interested in a return
to the screen "if the right script]
turns up" ... Leo Yassenoff of F&Y Building
Service and the Academy-Neth the-j
atres, city asked officials that the P&Yl
headquarters at 319 E. Town St. be ex-J
empted from demolition in the planne"
Market-Mohawk rehabilitation project,
number of other business firms in the area
likewise have requested exemptions.
"Some Like It Hot" was held for a
week at Loew's Broad. "Rio Bravo" starti
a second week at RKO Palace. "Sleepir
Beauty" opened a third week at Hunt's!
CineStage and "He Who must Die" bega
. . .
Ken)
a second week at the World
executive secretary, announced
Prickett,
the signing of the following new ITOO
members: Leatherwood Drive-In. Barnesville,
owned by Bernard Sarchet, and the
Whitehouse, Whitehouse, Ohio, owned by
Mr. and Mrs. Carroll Harris of Swanton,
Ohio.
NEW HAVEN—Harry Gulliver,
projectionist
at the Stanley Warner circuit's
first-nin Warner Theatre, Bridgeport, is
on a three-month leave of absence.

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2310 Cass Arenue
DETROIT 1, MICHIGAN
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RUDY NORTON
2108 Payne Avanue
CLEVELAND 14, OHIO

. . Columbia's
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CLEVELAND
B. Horwitz, head of the Washington
J^
circuit, returned home after a sixweek
vacation in Florida ... J. Stuart
Cangney, formerly of the now dismantled
Jewel Theatre, is managing the Lower
Mall, a Community circuit unit . . . Raynburt
Albert has bought the Shia Drive-In
in St. Clairsville and renamed it the St.
C .
"Gidgef opened at the
Palace. Youngstown and was held over two
days . Franco has moved from
the Columbia exchange on the sixth floor of
the Film Bldg. to Imperial Pictm-es on the
third floor, succeeding Shirley Bradshaw,
w'ho will concentrate on her home and
family.
Nate Bigelson returned from Florida to
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Prepaid DeUvery via Film MesBcnKer BerrlCM.
BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
2J10 Coil Ave. J108 Payne Ave.
open Nate Schultz' driving range . . . Barbara
Salzman resigned at Academy Film
Service here and moved to Detroit to join
the Buena Vista staff . . . Sandler Mfg. Co.,
maker of in-car heaters and speakers, is
utilizing the machinery which makes coiled
cords for drive-in equipment for manufacturing
a new type of retracto dog leash
Robe" and "Gladiator" were
teamed on a double bill in the Embassy,
Riverside, Richmond and Cedar Lee theatres,
which joined in an unusual subrun
newspaper advertising campaign . . . Modern
Theatres, owner of the Highland in
Akron, has taken over its operation as of
April 1st. It had been leased to Edward
Raab, who now is concentrating on his
Ascot and Starlite drive-ins in Akron .
Universal exchange is now doing business
in its new Film building location. The move
from the old Payne Ave. building was made
over the weekend.
There were few visitors on Filmrow.
Among them were Andy Martin, Royal,
Akron; Walter Steuve, State and Roya,
Pindlay: Steve and Mrs. Foster, Uptown.
Youngstown: Helene Ballin, Schenley.
Youngstown; Raynburt Albert, St. C Drivein,
St. Clairsville; Allen Payne, Scott,
Archbold; Joe Shagrin, Poster, Youngstown,
and the first exhibitors to arrive on
the Row early every Monday morning, Leo
and Mrs. Burkhart of the Crest Theatre,
Crestline.
The sensational Easter Sunday business
in the downtown theatres was the result
of the entertainment value of the product
shown as evidenced by the continued drawing
power of the pictures, all of which are
playing holdover engagements. These include
"Imitation of Life," held for a third
week at the Hippodrome, and second weeks
for "Some Like It Hot" at the State,
"Tempest" at the Ohio, "Rio Bravo" at the
Allen and "Green Mansions" at the Stillman.
Harry S. Klink Dies;
Canton, Ohio, Boothman
CANTON, OHIO—Hari-y S. Klink, one of
the oldest projectionists in this area, died
in Mercy Hospital after an extended illness.
He was 70 and resided at 613 Park
Ave.. Southwest. He had worked in the
booth of nearly every theatre in this area.
After he left active service as a projectionist,
he worked several years as a pattern
maker and was employed at the Fi-ankham
Brass & Bronze Co, until his retirement
in 1955.
Survivors include his son Harry and a
daughter, Mi's. Arthur Deedman, both of
Canton; a sister. Mrs. Ralph Teeple of
Akron, and two grandchildren.
Leases Springfield Jeflerson
HARTFORD—Aldecoa Enterprises has
leased the Rifkin Theatres' shuttered Jefferson,
Springfield, Mass., and are running
Spanish-language films only on a Pridaythrough-Sunday
schedule.
CINCINNATI
'The daily Opinionnaire feature of the
Enquirer recently posed the question,
"Do you still go to the movies?" One of
those questioned said he takes his wife to
a neighborhood house every week and another
declared he likes to go to drive-ins
"because I don't have to get dressed up."
The third said he views first-run films
as a Navy seaman.
Tent 3 is planning a number of promotional
activities preceding its annual
Old Newsboys Day drive in late May, for
the support of the Goodwill Industries
workshop, which it finances .
members,
with their wives, who attended the
Variety International convention at Las
Vegas included Ralph Bui-ing, Saul Greenberg,
William Onie, Charles McDonald and
Edward Salzberg.
Louis Wiethe, Valley owner, has a newf
grandson, Louis Henry Wiethe m .
Nine-week-old Elizabeth Ann Ferazza was
the guest of honor on her first trip recently
to Atlanta, when her dad Carl, Keith
manager, took her to visit her grandparents.
The UA exchange is conducting a withlnthe-office
drive among its salesmen in connection
with the company's playdate drive
from June 28 to July 11 . . . Thieves took
$375 from the office of the Auto-In Theatre,
owned by Jerome Kuntz, in an early
morning robbery . Sugarman
has bought the Muir D:-ive-In and Starlight
Drive-In, Parkersburg. W. Va., from
Frank Yassenoff . Epps, owner
of the Classic, Dayton, Ohio, is new operator
of the Peoples in the same city . . .
The TOC Booking Agency is booking for
John Asher jr.. Simset, Hyden, Ky.
In spite of the cold, several chmches
held Easter sunrise services in area driveins.
All were well attended . . . Disney's
"Shaggy Dog" is playing to unusuallj' good
grosses in this area .
new residence
of Louis Wiethe, owner of the Valley,
was the subject of a featui-e story in
the Post k Times-Star. It was illustrated
by five large exterior and interior photographs
of the new home.
Exhibitors on Filmrow included Jerry
Shinbach, Chicago, and Mrs. Julia Simon,
Charleston, W. Va, Fi-om the Ohio area
were John Carey, Wheelersburg; Zeke Pappas,
Dayton; William Settos, Springfield;
Barton Cook, Chillicothe, and William
Goldcamp, Portsmouth.
Citation to Harry Zevin
LOS ANGELES—Harry Zevin, managing
director of the Ritz Theatre, was commended
by the city council for hosting
400 underprivileged children at the opening
of his special Easter w-eek kid program,
"Tommy's Turnabout Circus."
llllnol*—Gardener Theatre Service, Im 2831-33 N. Clork
cogo^Buckingham 1-0S91
I Kentucky—Standard Vendors of Louiiville, I Louisvilh
0039
Blue Gross Thcotre Service & Supply, 1SS1
Rood, Lexington— Phone 4-8998
n MIchlgon— "Ernio" Forbes Theotro Supply, Detroit—Wood'^
National TlMatre Supply, Detroit—Woodwopd
ME-4
April 13, 1959

—
—
—
.
'
Hoi' and 'Life' Grab
Boston Easier Trade
BOSTON—"Some Like It Hot" was far
3,.(j
.
ihead of anything in town in its first week
it the Orpheum, opening Easter Saturday.
:n fact, this comedy has established a
•ecord which nearly equals "Pi-om Here to
Sternity." The second program was "Imtation
of Life" at the State, which also
jpened Easter Saturday. Both bills took
idditional space in the newspapers on a
luge ad budget but the promotion is paying
off. These two Loew houses led the
town by a large margin.
(Average Is 100)
^stor— Rally Round the Flag, Boys! (20th-
6t-h wk 70
Fox),
Boston—Windlommer (NT), 31st wk 75
Beacon Hill—Gigi (MGM), 13th wk 75
:apri—The Horse's Mouth (UA), 9th wk 75
A Night to Remember (Rank),
Exeter Street
wk o"
3ary—Sleeping 90
Beouty (BV), 7th wk. .........
Kenmore—Low and Disorder (Cont'l); The Truth
About Women (Cont'l), 2nd wk ........... . 70
Memorial Never Steal Anything Small (U-l);
Step Down to Terror (U-l) ^ :, ,„S
Metropolitan—The Mating Gome (MGM), 2nd wk. 100
Drpheum—Some Like It Hot (UA) ......... ...400
Po>amount—Up Periscope (WB); Rowhide Troll
Saxon—South' Poeifie '(Magr^a)', 'si'st' wk'.! '.'.'.'.'... 70
State— Imltotlon of Life (U-l) 350
'Hot' and 'Sound' Enjoy
Good Hartiord Starts
HARTFORD—Community Theatres' Art,
which resumed its first-run import policy
with a DCA double bill, found trade encouraging
enough to hold the program for
another stanza.
Allyn—The Sound and the Fury (20th-Fox)
. . . . 1 20
Art Every Second Counts (DCA); Cast a Dork
Shadow (DCA), 2nd wk
,
] IS
Cine Webb ^The Horse's Mouth (UA), 4th wk...l00
E M Loew Gidget (Col); Forbidden Island (Col) 110
Meodows ©Deration Domes (AlP); Tonk Commandos
(AlP) 90
Palace Lonclyheorts (UA); Wolf Larsen (AA). ... 85
Poli—Some Like It Hot (UA) 1 50
Strand-South Pocific (Magna), 7th d.t. wk 100
'Hot/ "Sound' and 'Capone'
Are New Haven Leaders
NEW HAVEN—Jim Darby of the Paramount
had the benefit of a sizable exploitation
campaign (including producers
John Burrows and Leonard Ackerman hosting
the press at an advance screening)
for the New England premiere of "Al
Capone."
College Good Day for o Hanging (Col); The
Last Blitzkrieg (Col) '05
Lincoln—The Seventh Seol (Jonus), 3rd wk 115
Poromourtt Al Capone (AA); Arson for Hire
(AA) '20
Poll The Sound end the Fury (20th-Fox); Intent
to Kill 1 (20th-Fox) 25
Roger Shermon—Some Like It Hot (UA) 130
The Matchmaker
Whoiley Lonelyheorts (UA);
(Para) revivol, 3rd wk '00
Doug Amos In Hartford
HARTFORD—Doug Amos, general manager
of Lockwood & Gordon Theatres, was
in from his Boston office to meet with William
Murphy, Cine Webb, Wethersfield,
and William Fyler, Plaza, Windsor, as well
as to look over circuit drive-in properties
I
East Windsor and East Hartford
i
Paul O. Klinger Dies
NEW HAVEN—Paul O. Klinger, 52, former
assistant manager at Loew's Poli,
Waterbury, and foi'mer manager of Loew's
Strand, same city, died suddenly at his
Waterbury home, doctors attributing death
to natural causes. His wife is among the
survivors.
Bernie Menschell Becomes
Theodore Poland Partner
HARTFORD — Connecticut independent
exhibitor Bernie Menschell has expanded
again. He has entered an agreement with
Theodore Poland, Swampscott, Mass., to
be associated as equal partner in the operation
of the Pike Drive-In, Newington,
the suburban underskyer to be managed by
Menschell's younger brother, Sy Menschell,
formerly associated with the Menschell-
Calvocoressci Manchester Drive-In, Bolton
Notch.
Bernie also anounced the appointment
of James Tsuffis as resident manager at
the Manchester Drive-In.
Naumkeag Suit
Seeks
$2,000,000 Damages
BOSTON—An antitrust suit for $2,000,-
000 In damages was filed In the U. S. District
Court here Thursday (2) by Naumkeag
Theatres Co., operating the Paramount
Theatre In Salem. Defendants are
Paramount Pictures, Loew's, Waxner Bros.,
20th Century-Pox, RKO, United Artists,
Universal, Columbia and Republic Pictures
and the following circuits: New England
Theatres, American Theatres Corp., Loew's
Boston Theatres, RKO Keith Orpheum Theatres,
Keith Massachusetts Corp., Massachusetts
Amusement Corp., and Stanley
Warner Management Co.
Charging conspiracy, monopoly and restraint
of trade, the complaint states that
because of an unfair avaUability structure
the Paramount Theatre has been held back
from playing pictures 21 days after downtown
Boston and one day after Lynn. The
plaintiff asks for territorial release, or
lacking that, for a shorter clearance. He
also asks for the abolishment of practices
such as block booking and the favoring of
certain circuit-operated theatres over the
Paramount for playdates. There are two
counts of $1,000,000 each in the suit.
The Paramount has been in operation
since 1943, with James Field as managing
dii-ector. The theatre is owned by the
Deery estate.
Raymond Connor Assigned
To Boston Cinerama
BOSTON—There is a new managing director
at the Boston Cinerama Theatre,
but he is not a stranger in this town. He is
Raymond Connor, who back in 1929 was
the manager for the two Keith Theatres,
the Boston and the Memorial, when they
both played six acts of vaudeville and a
feature picture. His Boston assignment is
his seventh Cinerama theatre in six years,
as he was called upon to open the Cinerama
engagements in Philadelphia, St.
Louis, Washington, Atlanta, Miami Beach
and Toronto.
Connor replaces Rudolph Kuehn, who
had been managing director at the Boston
Theatre for six years. Securing a transfer
to Los Angeles to be near his grandchildren.
Kuehn is now managing a west coast
theatre for Stanley Warner Corp.
At the time Kuehn left. Max Michaels,
house manager, resigned. His spot is now
taken by J. B. Russo, who came in from
Cleveland.
Wilmor Circuit Buys
Two Mass. Theatres
NEWBURYPORT, MASS.—The Wilmor
Amusement Co., New Jersey, has purchased
the local Strand Theatre and the Strand,
Amesbury, from A. M. Burroughs of Boston
and the L. M. Boas estate. Burroughs
& Boas had owned the theatres for more
than 30 years, including the period when
Warner Bros, was the exhibitors.
Paul Wenzel, who has managed both
theatres for several years, has been retained
as general manager by the new
owner. All personnel at both theatres will
retain their positions, Wenzel said, and the
operating policy will be virtually the same.
Mam-ice Miller is president of the Wilmor
Amusement circuit, with William Diech
as secretary-treasurer.
Wenzel has been manager of the Amesbury
Strand, which was built in 1912, on
two different periods. He first took over
the house In 1921 from George P. Crocker
and did some piano playing In addition to
managing the theatre. During a prior period
he was manager of the Town Hall Theatre,
Amesbury, and directed the orchestra
there. His connection with the show business
spans nearly a half century. He is a
member of the Newburyport Rotary Club
and a resident of Amesbury.
Jos. Bresnahan Sentenced
In Meadows Embezzlement
HARTFORD—A fornier theatre manager
has been sentenced to jail by Superior
Court Judge Charles S. House for his part
in an embezzlement scheme.
He was Joseph Bresnahan, 33, of Hartford,
given concurrent one-year sentences
on charges of embezzlement by agent and
obtaining money by false pretenses. He was
given an additional one-year jail sentence
on a second charge of embezzlement by
agent. This was suspended, with two years
of probation ordered.
Two former cashiers involved in the
case—Doris Cormier, 20, Waltham, Mass.,
and Priscilla Durgan, 19, East Hartfordwere
given suspended three-year-maximum
sentences to the state farm for women,
with two years probation each. They were
charged with being accessories to embezzlement.
Assistant state's attorney Douglas B.
Wright said the trio embezzled about $15.-
000 from Smith Management Co.'s 2,070-car
capacity Meadows Drive-In, where Bresnahan
functioned as manager from January
1957 to October 1958. The prosecutor said
the system employed was to collect money
for admissions of all persons in a car. Only
one or two tickets would be issued, however,
the balance of the admissions would
be pocketed.
Herman Levys' Vacation Ends
NEW HAVEN—Herman M. Levy, general
counsel of TOA and executive secretary
of MPTO of Connecticut, his wife and
two children, have returned from a vacation
stay at St. Thomas, Virgin Islands.
George Landers in New York
HARTFORD—George E. Landers. Hartford
division manager. E. M. Loew's Theatres,
was a New York business visitor.
BOXOFFICE April 13, 1959
NE-1

. . The
I
. . The
. . James
. . Robert
. .
Projectionist
.
. . Bill
. . George
BOSTON
rjave Friedman of Essanjay Films was in
town to complete a deal with Edward
Ruff Film Associates to handle all Essanjay
products in the six New England states.
Friedman also visited ciicuit heads and
independents on his exploitation product.
Fifty-three members of the Variety Club
of New England went to the international
convention at Las Vegas, the largest contingent
from Tent 23 ever to take in the
annual gathering. William S. Koster. executive
director, headed the Boston group
which planned to look over the Red Sox
in Scottsdale, Ariz., en route to the convention
site. Several of the members
planned to fly to Hollywood to visit the
studios before returning to Boston.
The Kenmore Theatre held a benefit
performance of the Louis DeRochemont
film, "Embezzled Heaven," on the evening
before the public opening. Cardinal Cushing's
Trip to Loudres for Exceptional Children
fund was the beneficiary. The entire
theatre was sold out. a choir of 60 voices
from the St. John's Seminary being an
added attraction. This was the American
premiere of the film, which has a large advertising
budget .
baby born to the
Al Keenes of the Keene Advertising Co.
has been named Michael Andrew Keene.
More than 1.000 persons were at Logan
Airport to welcome Lana Turner to tubthump
her latest vehicle. "Imitation of
Life," which opened to topnotch business
Easter Saturday. Another 100 or so were
in the lobby of the staid Ritz Hotel waiting
to catch a glimpse of the star. She
paid only a brief visit, meeting the press
screen game,
HOLLYWOOD takes fop
honors. As a box-office attraction,
it is without equal. It has
bean a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSIMINT CO. '^
3750 Oakton SI. • Skokle, lllinoi
at a small luncheon and appearing at
a cocktail party later for radio and television
personnel and some top circuit executives.
The Route 133 Drive-In, Georgetown,
which last year was leased to the Rifkin
circuit, has changed managerial plans.
Owner Bob Rizzo has given over the management
and the buying and booking of
the theatre to Lon Hacking of Drive-In
Theatre Associates of New England. Hacking's
other new accounts include the Milford.
N. H., dnve-in for Sidney Goodridge
and the Holiday Park Drive-In. Pairlee,
Vt., for owner Reginald Brown. He is
handling the buying and booking for the
two latter houses.
i
Hal Roach Distributors formerly DCAi
has moved to new quarters at 60 Church
St. within the Universal-International office
space. Headed by Al Herman, the Hal
Roach personnel is ensconced in its new
place of business.
NEW HAVEN
Druno Welngarten of E. M. Loew's Norwich-New
London Drive-In, Montville,
got home from a Palm Beach, Fla.,
vacation and reopened that eastern Connecticut
ozoner Duffy of the
.
Lockwood & Gordon Norwalk Drive-In
lined up support from local merchants,
plus the Norwalk newspaper, for sponsorship
of a bicycle safety campaign, awarding
a bicycle to the youngster submitting
the best slogan of 25 words.
E. M. Loew reopened the Milford Drive-
In, with "Cat on a Hot Tin Roof" and
"Andy Hardy Comes Home." Sampson-
Spoiick-Bialek's Crown played Rank's
•Pursuit of the Graf Spee" and DCA's "I
Am a Camera" on the two-day double bill
in association with Yale's film society . .
The Downtonw, this city's sole remaining
legitimate playhouse, has virtually closed
until
fall.
BRIDGEPORT
l^orris Jacobson, operator of the American,
Rialto and Strand theatres, was
in Syracuse to visit his son. Dr. Morris
Jacobson Tobin, manager of the
.
Warner Theatre and district manager in
this area for Stanley Warner, is a year
older Women's Federation of the
.
Congregational Church sponsored a screen
program at the Edmond Theatre, Newtown.
Grace Malloy, wife of John Malloy, manager
of the Klein Memorial, was a surgical
patient at Bridgeport Hospital Louis
. . .
Agner rented his Barnum Theatre for two
days to the Fairfield County Fish and
Game Protective Ass'n for the showing of
a sports field John Connors
has had a
.
birthday.
HARTFORD
JJick Zee reopened the Parkway, Springfield,
Mass. .
Brooker of the
UA field force flew south after two weeks
of promoting "Some Like It Hot" with Lou
Cohen of Loew's Poll LeWitt,
.
who booked a nudist film colony study.
"Elysia," and an import, "Guerilla Girl," on
a double bill for a week's run, had to hold
the program extra days at the Berlin Drive-
In.
Edward CarroU reopened the Riverside
Park, on the highway between Springfield
and Hartford, the facility increasing its
amusement area by a third and planning
greater promotion as the season gets under
way in earnest later in the spring. Lake
Compounce Park, Bristol, 15 miles southwest
of here, is expected to resume operations
shortly also. Both plants draw a sizable
number of regular theatre patrons
throughout the warm weather months.
Out-of-towners here included Mel Safner
of Ruff Film Distributors, Boston, conferring
with Ray McNamara, Allyn Theatre,
on the revival run of "Uncle Tom's
Cabin," and Bill Brooker of Mori Krushen's
UA home office exploitation force,
visiting Lou Cohen on Loew's Poll regional
opening of "Some Like It Hot" . . . Allied
Artists sold "Al Capone" into the downtown
Allyn for a mid-April opening. Sam
Hart of the AA home office exploitation
force visited Manager Ray McNamara for
advance promotion.
MANCHESTER
Qrton H. Hicks, former director of Loew's
International Corp., has been succeeded
by Robert P. Bui-roughs of Manchester as
overseer at the Amos Tuck business
school at Dartmouth College in Hanover.
The theatre chain executive rehnquished
this post when he was named vice-president
of Dartmouth.
The Bedford Grove Drive-In opened its
new season April 3 . . . The Palace, which
shows films and features wrestling a couple
times a month. April 8-10 presented the
eighth annual Manchester cooking school
under sponsorship of the Manchester
Union-Leader and New Hampshire Sunday
News in cooperation with several Manchester
business firms.
Capitalizes on Street Lines
HARTFORD—John R. Patno jr. manager
of the Paramount Theatre, Springfield,
Mass., took photo of street lines for
the revival run of Paramount's "The Ten
Commandments." incorporating photo in a
two-column newspaper ad copy.
JionmjM^
Large Core
Sreafer Crater Area
mean*
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in Connecticut-NATIONAL THEATRE SUPPLY, 1890 Dixwell Are.,
Homden 14—Atwater 8-2547
MassQchusetts-MASSACHUSETTS THEATRE EQUIPMENT Co.,
Boston— Liberty 2-9814
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April 13. 1959

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 32
:ONTACT YOUR yhrLaniaa/z, ^gk ^nXawiailonaL exchange
EMBASSY PICTURES CORP.
JOSEPH LEVINE
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OPENING APRIL lOTH
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The Most Unusual
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NE-. BOXOFFICE April 13. 1959

—
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East Florencevllle, N.B.
i :
Gentlemen Please have your representative call on me
•
to demonstrate the many advantages of McCain Flavorj
I
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Five 'Good' Ralings
3n Vancouver Bill
VANCOUVER—Easter week, with its influx
of good product, provided a strong
joxoffice stimulus. With the kids out of
school, "The Shaggy Dog" played to caaacity
and may well turn out to be a
record-setter for the 2,800-seat Orpheum.
Heavy rains for three days did not slow
down business.
-QDitol The Inn of the Sixth Happiness (20fh-
Fox), 2nd wk Good
Cinema—Torpedo Run (MGM) ^ Good
•
Urpheum—The Shaggy Ctog (BV) Excellent
PlazQ The Perfect Furlough (U-l) ^°
Stonley South Pacific (Magna), 2Ist wk Fair
Strand South Seas Adventure (Cinerama),
4th wk
Good
Vogue—The Horse's Mouth (UA) Good
lourney' 'Pennypacker'
Lead Toronto First Runs
TORONTO—The sequel to Easter Week
was a grand array of holdovers from a second
to a 39th week. The best grossers, based
on percentage, were "The Journey" at
Loew's and "The Remarkable Mr. Pennypacker"
at the Odeon Carlton, both in second
weeks.
(Average Is 100)
Eglinton—Shaggy Dog (BV), 2nd wk 105
Hollywood The Inn of the Sixth Happiness
(20th-Fox), I3tti wk '05
Hylond Carry On, Sergeant (JARO), 3rd wk 105
Imperial—Auntie Mome (WB), 2t-h wk 105
Loew's The Journey (MGM), 2nd wk 115
Odeon-Corlton The Remarkoble Mr. Pennypacker
(20th-Fox), 2nd wk
115
Nortown The Yearling (MGM) 100
South Pacific (Magna), 110
39th wk Tivoli
Towne A Cry From the Streets (Br.) 2nd wk...l05
Uptown Imitation of Life (U-l), 2nd wk 110
Pay-As-You-See Movies
In British Columbia
Kimberly, B. C—This town in the
Crow's Nest Pass district expects to be
able to claim, within the next six
weeks, the first pay-as-you-see television-movie
operation in Canada.
The project will deliver entertainment
to Kimberly and district homes
by coaxial cable on a closed circuit.
Each receiving set will require a decoder
to "tune in" on the motion
pictures.
DST Cut Back to Sept. 27
By London, Ont„ Council
LONDON, ONT.—The city
cut daylight
saving time this year approximately one
month to September 27 instead of October
25. It was argued that "summer time" is
useless when the days shorten in October
and outdoor activities are also curtailed.
The city council sought the cooperation of
other cities and towns in the shortening of
DST but some mimicipalities have replied
that conformation is necessary with
changed railway timetables from April 26
to October 25. However six centers in western
Ontario decided to support the London
move by limiting daylight savings to five
months.
The Railway Ass'n of Canada follows
U. S. raili-oads in revising timetables for
the summer and some critics say they are
governed by the New York Stock Exchange
in the matter of summer hours.
Tent 28 Wins Out
On Convention Bid
TORONTO—Canadian newspapers carried
more news about the 32nd annual
meeting of Variety Clubs International at
Las Vegas. Nev., with its attendance of
1,300 barkers and wives and colorful activities,
than for any previous convention
of the organization.
Main reason for press coverage, of
course, was the formal invitation from
Premier Leslie M. Piost of the Ontario
government and from the Toronto Tent
28 to hold the 1960 convention in Toronto.
The invitation was accepted.
J. J. jr., Pitzgibbons chairman of the
Toronto convention committee, and Chief
Barker Dan Ki-endel led an impressive
delegation of Toronto barkers to Las Vegas
to demonstrate that a start has already
been made on preparations for the big
program here next year.
'River Kwai' Shares Top
German Picture Award
KARLSRUHE — The most successful
films, in terms of boxoffice receipts, shown
in the Federal Republic of Germany in
1958 were "The Bridge on the River Kwai,"
a Sam Spiegel production for Columbia,
and the German film, "Das Wirtshaus im
Spessart," according to Filmwoche, independent
German tradepaper.
The most artistic films were judged to
be "Helden," of German origin, and the
Soviet film retitled "Wenn die Kraniche
Ziehen," produced by Mosfilm. The artistic
films were selected by film critics.
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. . The
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MONTREAL
Ceveral changes in managerial assignments
have been made by United
Amusement Corp.. which owns and operates
the largest circuit in Montreal and
Quebec Province. Bazil Sperdakos of the
Van Home is replacing Albert Blondin at
the York. Richard Gilker, Kent, is being
replaced by M. Blondin. while Gilker succeeds
Sperdakos at the Van Home. Marcel
Haran, Seville, went to the Westmount, replacing
Tony Filiatreault. The Seville is
now managed by Arthur St. Louis, formerly
of the Savoy, and George Malenfant of the
Empress is now manager of the Savoy.
PiUatreault will manage the Avenue, while
W. Curry, former manager of the Avenue,
has been appointed manager of the Monkland,
replacing Richard Howarth. The
latter will manage the Regent, replacing
Klaus Ciealewitz, who becomes manager of
the Rialto, replacing Mel Johnston, now at
the Empress.
Police checking up on the estimated
$2,000 damages caused by vandals at the
Queen Cinema Booking offices on Madison
avenue said the trail led them to fouichildi-en,
ages 4' 2 to 8, whose parents live
in Notre Dame de Grace. The three oldest
children were taken, with their parents,
before the social welfare court. According
to the police, it is likely the parents will
be required to make restitution for the
broken windows, smashed furniture, shelves
and equipment.
After 12 weeks of the Welcome Back,
Jack Drive, Warners exchange here was in
fifth place among the 38 branches. Vancouver
was in first place and Toronto was
fourth . . . International Film Distributors
and Allied Artists are now settled in the
large building of Associated Screen Industries.
Film people here took advantage of the
long Easter weekend to get relief from
normal business routine and a number of
them reported visits across the border. Mrs.
Christiane Jou.sset. Warner Bros.' booker,
for the 16mm division, motored with her
husband to New England; Mrs. Reicher.
secretary for Warners' 16mm division, flew
to New York; Ruby Rabinovitch, booker
; Voa, Mr. Exhibitor, must have !
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EARNS HEART RECOGNITION—
Chosen by Variety Tent 28 of Toronto
as the recipient of its annual Heart
Award was Herbert Allen, president of
Theatre Holding Corp., an associate of
Famous Players Canadian Corp, Here
Dan Krendel, left, chief barker, presents
the award to Allen at the Heart
Award dinner.
at IFD also went to New York and attended
the opening of "Some Like It Hot,"
starring Marilyn Monroe, while Eddie
White, booker at Warner Bros.,
weekend in the Laurentians.
spent the
New Theatre Opened
In Quebec Province
LACHtTTE. QUE.—Tile new Cinema Lachute
was opened on schedule March 29
by Quebec Cinema Booking, with Mort
Prevost, manager of the company, accompanied
by Peter Lambert of Cine-Enterprises,
here for the ceremonies.
The 522-seat, brand new theatre is
equipped with widescreen for showing features
in Cinemascope and stereophonic
sound.
Distribution of 'Revolt'
By Compagnie Canadienne
MONTREAL — The Compagnie Canadienne,
Quebec Pi-ovince distributors, have
signed an agreement with the Alan Davey
Films Co.. Paris, France, for the Canadian
distribution of the recently completed
Franco-Italian coproduction, "The Revolt
of the Gladiators." The spectacular stars
Georges Marchal. Gianna Maria-Canale
and Vega Vinci.
The Cinemascope, Eastman Color vehicle
will be released in the Fi-ench-dubbed version,
"La Revolte des Gladiateui-s," and
deals with rebellion by slaves and gladiators
it
in the Roman era. The film wUl
op?n soon in the St. Denis and Bijou theatres,
two France-Film circuit theatres.
Barbara Nichols to Desilu
HOLLYWOOD — Barbara Nichols has
been signed by Desi Arnaz to star in a new
situation comedy series, All About Abby.
which Quinn Martin will produce as one
of Dcsilu's new shows for the upcoming
season.
TORONTO
A/Jiss Lee Gordon of Ottawa, a former
schoolteacher, was here in advance of
the opening of her feature, "The Lost
Missile," at a local group of 20th Century
Theatres. The picture deals with the bombing
of Ottawa where the film had a successful
trial run at the Rideau . . .
Ron
Johnson, film columnist of the Toronto
Daily star which sponsored an Oscar
Sweepstakes contest, published his own
choice of Academy winners just prior to
the video ceremony. He chose "Separate
Tables." then predicted "The Defiant
Ones" would win the top award. He also
predicted Sidney Poitier and Susan Hayward
as winners.
Manager Bill Burke of the Brantford
Capitol presented the Belltones Drum and
Bugle Corps as a stage attraction Wednes- :
day night 181 ... Duncan Renaldo, Hollywood
actor, was here to crown Miss Byline
at the annual ball of the Toronto
Men's Pi-ess Club. He also looked over the
23,000-seat gi-andstand at Exhibition Park
where he will be featured during the Canadian
National Exhibition for two weks
starting August 22 in the role of Cisco Kid.
Alex H. Cohen, booking agent, was up
from New York for a conference regarding
attractions at the O'Keefe Center, which
opens here next year with facilities for all
types of shows dii-ectors of the
.
Canadian Picture Pioneers have re-elected
officers for another year as follows: President,
R. W. Bolstad; vice-president, Fi-ank
H. Fisher, and secretary-treasm-er. C. J.
Appel. Committee chainnen include Len
Bishop, Harold Pfaff, Pi-ank L. Vaughan
and Dan Krendel.
The film column of Ed Hocura in the
Hamilton, Ont., Spectator was missed for
a couple of weeks because of holidays .
Fi-ank H. Strean. dough guy of the Toronto
Variety tent and popcorn trade specialist,
returned from a Florida vacation Manager
Bob Knevels rented the Capitol at
. . .
Windsor for a performance of the Maramos
Shrine Club April 1 in aid of crippled
children. A special Nippon program was
presented April 2 by the Kyowakai Japanese
Society at the Kenilworth, Hamilton,
owned by the Bradens.
Three drive-ins have reopened at Hamilton,
the latest being the Scenic, which is
owned by A. I. Rosenberg. Joe Dydzak
previously opened the Clappison and Hamilton.
Odeon Theatres has taken over the
Star Top at London, which has been given
a 1959 start to make three for this western
Ontario city, the others being the Twilite
and Sunset. The Ochs Co. formerly
had the Star Top as a unit. Nat Taylor's
20th Century Theatres chain has also acquired
the Belleville, the only drive-in at
Belleville, Ont., which was formerly an
Ochs operation. In Toronto, only two of
five drive-ins have made a start for the
summer, the Northwest and Scarboro, but
actually it was not a fresh start because
they were operated all winter by 20th Century
Theatres.
Fidel Castro and members of his government
recently attended a preview in
Havana of WB's The Old Man and the
Sea."
BOXOFFICE April 13, 1959

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 32
JTACT YOUR yi/?ianlaarL. gL ^nXswialionaL EXCHANGE
I. H. ALLEN
130 Carlton St
TORONTO, CANADA
E. V. ATKINSON
5975 Monkland Are.
MONTREAL, CANADA
ASTRAL FILMS LIMITED
SAM SWARTZ
157 Rupert Ave.
WINNIPEG, CANADA
714 Eighth Ave., West
CALGARY, CANADA
E. WHELPLEY
162 Union St.
ST. JOHN, CANADA
A. E. ROLSTON
2182 W. 12th Ave.
VANCOUVER, CANADA

. .
Bevis
:
. . Sydney
j
VANCOUVER
•Pari Dalgleish and his Warner Bros.' staff
were leading all U. S. and Canadian
exchanges in the Welcome Back Jack contest,
beint' ten times over quota. Earl is
walking around in cowboy boots given to
him by Jim Garner, the film star . . .
Doug
Hirtle. Kamloops, and his wife have a new
daughter. Doug is a projectionist The
. . .
mother of the Ken- boys. New Westminster
projectionists, died recently.
William A. McCartney, a former pro-
jectionist now in the insui-ance business.
has been named top student among 250
who attended the Junior Chamber of Commerce
executive training college at the University
of British Columbia. He received
the Rod Cameron trophy Walters,
former operator of the Golden Centre
Theatre. Blackpool. England, has joined
the Odeon circuit and is at the downtown
Vogue until he is assigned a theatre in
this area.
The British Columbia Exhibitors Assn
gained an important point, after trying for
years, when the provincial fire marshal,
whose department governs theatre inspections,
expressed a willingness to appoint
an exhibitor on the panel for the examination
of projectionists and the formulation
of booth rules. The BCEA representative
will be Max Chechik of Mayer Enterprises,
which operates the Bay Theatre here and
two ozoners in British Columbia at Richmond
and Victoria. Max. a projectionist,
is an electrical engineer by training, so is
well qualified for the job.
Frank Soltice, former manager of the
Pines Drive-In, Penticton, has acquired the
ozoner from the company which opened
April 1 . . . Herb Stevenson, who operates
three theatres and a drive-in in the province,
said he would build a drive-in theatre
in the Revelstoke district. It will be
equipped with widescreen and able to accommodate
260 cars. The town is a railroad
center with a population of 3.900. The
Avolie. Revelstoke's only theatre, seats 450
and is owned by Stevenson.
j^j,
Bob Holm of the Nechako Theatre,
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Kltimat. was here on his way to spend a
holiday in Phoenix. Ariz. . . . Wilf Little,
who operates the Majestic here, and his
wife have a third son.
Druce Eldridge, 23, alias Charles Hall, was
One of the three Moose Jaw, Sask., sentenced in police court here to eight
theatres is closing and another may follow months in Ontario reformatory at Guelph
suit soon but the city council is sticking for the theft of $470 in receipts from the
to its decision not to reduce or abolish the
amusement tax. The Orpheum manager,
who leases his theatre to Famous Players,
said his house would close at once and a
sUff of 12 would be out of work. The tax
is 10 per cent on aU admissions and the
councU says it will stay in force. One Sweepstakes guessing contest under the
councilman said he resented the pressure auspices of the Ottawa Theatre Managers
the film people tried to put on the councU
and said that if the industry wants to pare
costs it should start at the top with the
salaries paid actors and executives. Another
councilman said that the council shouldn't
be asked to subsidize a sick industry. "If it
can't stand on its own feet, let it go the way
of all weak things," he said.
Kdmsack, Sask.. Theatre
Appreciates Tax Relief
KAMSACK, SASK.—In appreciation of
tlie town council repealing the local amusement
tax on admissions of 60 cents and
under. Manager W. D. Welykholowa of the
Capitol Theatre offered a special Easter
Week bargain. A man and his wife, or a
boy and his girl, were invited to attend
the Capitol and pay only one admission
per couple. In addition. Welykholowa immediately
reduced prices for childi-en between
7 and 14 years old up to 15 cents
per ticket, a permanent reduction.
to Kamsack patrons by a
with a reprint of a story
newspaper about the council action and a
columnist's favorable comments on freeing
the theatre and local fund-raising organizations
of the admissions tax burden. The
columnLst expressed belief that the council
would soon remove the tax on admissions
above 60 cents, too.
The Capitol herald also carried this paragraph
of appreciation by Welykholowa
"The management of this theatre appreciates
the consideration given by the
town council to the request for the removal
of the amusement tax and its understanding
of the theatre's position."
Welykholowa is also manager of the local
Elite Tlieatre and Sunset E>rive-In, but only
the Capitol was open during the Easter
.season.
Frank McHugh Joins Cast
OTTAWA
Rideau. While as assistant to Manager Don
Watts, he disappeared with the money
which he had been instructed to take from
the theatre boxoffice to the office inside
The splash advertising campaign in the
Ottawa Citizen for the Academy Awards
Ass'n. came to a lively close Satui'day
midnight. April 4, prior to the Oscar
Awards ceremony on Monday. The newspaper
devoted many columns of display
space and sweep lines across the top of
amusement pages for the competition for
$300 in cash prizes and annual passes.
Many replies were received by Manager
Ron Taylor of the Famous Players Regent.
Manager J. Lachenbauer of the Soper,
Smiths Falls, reported crowds at his special
children's matinees Monday, Wednesday
and Saturday, during the Easter Week
school vacation Webb, 49,
.
died Friday after a lengthy Ulness. He had
appeared in many pictm-es produced by
the National Film Board and Crawley
Films, and was active in amateur theatricals
for years.
Th Ottawa Film Society screened for its
800 members "Sunset Boulevard" in the
theatre of the National Museum of Canada
April 6.
News of the Easter bargain was spread
'-"-=^"' >-°-"i-i
yj^ Official OppOSeS Pldll
-
f^SILe'S
-
For United Telefilms, Ltd.
TORONTO—The Toronto Daily Star
carried an interesting report April 1 of
the annual meeting of United Telefilms.
HOLLYWOOD — Fiank McHugh. comedian
and character actor, has been
dotted by Hal Wallis for a key supporting
role in "Career." a drama starring Dean
Martin. Anthony Franciosa, Shirley Mac-
Laine and Carolyn Jones.
McHugh recently arrived here from his
Ltd., distributor of old motion pictures to
television networks and stations, regarding
a flareup over a proposal in the directors'
report that the company go into the record
business.
The newspaper said: "The meeting
settled down calmly after the jukebox fireworks
and wound up by electing the critic
of the company's plans to the board of directors."
Criticism came from Seymour M. Peyser
of New York, a vice-president of United
Ai-tists Corp. and a director of United Artists
Associates. Inc. The Star reported that
"the latter firm owns Globe Film Productions
and Peyser carried the proxy to
vote Globe's 1,200.000 shares of United
Telefilms at the meeting."
The Star quoted Peyser as saying that
he took "violent exception" to the plan
to move into the record business for which
all directors were not in agreement. But
Peyser was subsequently elected a director,
replacing Eliot Hyman. also of New
York.
Connecticut home for a role in "Say One —
^
for Me" and wiU remain until he completes
fop Rating fOf CoUntiy
"Career."
Distributes Passes Via Radio
NEW HAVEN—James Landlno. Perakos
Theatre Associates' Hl-Way. Bridgeport,
screened a preview of UA's "The Horse's
Mouth." distributing tickets via WNAB. He
served coffee prior to the show.
^
^.^^ YORK—"The Big Country" has
received the special classification as "valuable"
of the German government, according
to word reaching United Artists.
The rating gives the film extra tax consideration.
Similar classifications have
been given "Separate Tables" and "The
Horses Mouth." other UA fihns.
BOXOFFICE April 13. 1959
I

• ADLINES & EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• REVIEWS OF FEATURES
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• SHOWMANOISING IDEAS
THE GUIDE TOj BETTER BOOKING AND B U S I N E S S - B U I L D I N G
'Little' School Tieup
In Big Spring Climax
A "little" promotion Weldon Brown, operator
of the Rex Theatre and Skyvue
Drive-In at Nowata, Okla., arranged with
one of the schools in town la&t fall went
over like a house afire.
It panned out so satisfactoi-y to everyone
involved that Brown extended the plan to
every school in the county. The climax
was April 4, when Brown anticipated the
busiest time at his Rex Theatre in years.
At the start of the school term last September
Brown announced that he would
give a pass to eveiT pupil in the school
he selected at that time who had a perfect
attendance record the fu-st nine weeks.
He expected 100 or so to quaUfy, and
only a portion of the 100 to show up. But
he was mistaken. Approximately 750 quaUfied
and most of them showed up for the
special Satui'day show he arranged to honor
passes. Many of the pupils brought along
cash customers, and of coui'se the concession
sales skyrocketed.
For the third quarter of the school year,
Brown extended the offer to all the schools
in the county, from the primary to high
school, white and colored.
A report on the April 4 show will appear
in an early issue of Showmandiser.
PTA Citation Publicity
Spurs Kiddy Parties
Activity at the Evanston (111.) Theatre is
definitely quickening its tempo since Manager
Lester Stepner was presented a citation
by the Evanston-Skokie PTA groups.
For one thing, the theatre has been
swamped with "Bii-thday Party" reservations.
Stepner's recognition by the PTA
groups received widespread publicity in
the Chicago Tribune and numerous publications.
The parties, initiated by Stepner
a couple of years ago, are held before
children's matinees on Satui-day. Five were
booked for March.
Stepner sells kiddy birthday party groups
package tickets, good for a show and refreshments.
Skindiving Club Helps
For "Silent Enemy" at the Strand Theatre,
Lexington, Ky., George Pugh made a
tieup with the Mermen of Kentucky, a
skindiving club. From them George was
able to borrow some diving equipment for
use in a Ki'esge window as well as in the
lobby, at which time members of the Mermen
were in attendance to explain about
the equipment. This really got a lot of attention
from patrons.
Sweet Talk to Ladies via Screening, TV,
Radio, Ads, Displays Sells Tables'
In addition to his regular advertising,
Cliff Knoll, manager, tried his best to
sell the women and teenage girls on "Separate
Tables" at the State Theatre in Sioux
Falls, S. D.
The pitch to the ladies got under way
with a screening, held eight days in advance.
It was much more than a preview.
Knoll got Ray Loftesness of radio station
KSOO and Murray Stewart of television
station KELO to be the hosts. They agreed
to plug their listeners and viewers for requests
to see "Separate Tables" for four
days before telling them how they were
going to give away 200 invitations.
At the end of four days, the personalized
invitations were mailed to the 200 names
selected, 100 by each announcer.
The theme of the pitch, via radio and
TV, and in ads and other promotion, was
flattery, putting over the idea that women
her card was pasted on the counter card.
We succeeded in getting these in top locations
on many counters and at check
BOXOFFICE Showmandiser : : AprU 13, 1959 57
stands," Knoll relates.
Ads carried comments from the screening
audience. The day before opening ad
was bannered, "We saw it . . . and liked
it!" . . . followed by local comments. The
opening ad continued to flatter the ladies
and carried this copy, "The Academy of
Motion Picture Ai-ts and Sciences Pi-oves
That 250 Sioux Falls Pi-eview Ladies Can't
Be Wrong by Nominating This Picture for
7 ACADEMY AWARDS, Including Best
Pictm-e of the Year!"
All ads carried the Academy Awards
nominations prominently.
Continuing the pitch to the fairer sex,
Knoll offered free roses, compliments of
the stars, to the first 100 ladies that attended
on opening day. This information
was carried in newspaper ads and the radio
spots.
All radio spots were tagged with the
Academy Award nomination information.
This approach was successful.
Maja Nude Stamps Being
Sought in Film Promotion
Miamians were alerted by Columnist
set the pattern of taste for the nation in
nearly evei-ything, including entertainment.
Loftesness and Stewart greeted the
guests in the State lobby and sei-ved coffee.
Before sUrting the pictui-e, they made
a brief welcome announcement and told
the ladies how important they are to the
motion picture industry, and asked them Herb Rau of the Miami iFla.) News that
to fiU out the comment cards they were if they had any Spanish-issue stamps depicting
handed as they entered the theatre.
"Not only did we use the comment cards
in advance and current newspaper advertising,
but we took the best ones and made
Francisco Goya's "The Maja Nude,"
they'd find a market for them in United
Artists Corp., which plans to use them for
exploiting "The Naked Maja." Fred Goldberg
hand-painted counter cards, using copy
of United Artists says that since the
like, 'Read what Mrs. Joe Doe, 1201 Lake postoffice controversy on the mailability
St. says about SEPARATE TABLES." Then of the reproductions of the painting, the
stamp has become scarce and was able to
find only 100 copies in all New York, the
columnist related.
Record Hops Every Saturday Started
In Two Theatres in Miami^ Fla.^ Area
Removal of several rows of seats down front has provided a dancing area
for Florida State Regent's newly inaugurated weekly record hop held every Saturday
at the Miami, Fla.. theatre . . . The dancing party starts at 3 p. m. but youngsters
may come as early as 11 a.m. and may stay as long as they like. Fi-ed Holil
is serving as emcee and the tunes are selected from Aam-e's Swingin' Sixty Show
on the local radio. Free top hit records and other special gifts are presented
each week to members of the audience. Double features are on the screen bill.
Free tickets are being distributed by leading Coral Gables merchants for the
big record hop being held Saturdays at Florida State's Gables Theatre, with Charlie
Murdock appearing in person at the opening show. Gables opens its doors at
10 a.m.

. . More
I
.
: April
. . The
"
MIDWEST IN A BEE-LINE' FOR SUMMER BUSINESS
riltemlKe
liOEBYi
i
I; Yis, every night this week, I'll be
there 'cause
I've
arranged for some
EXCEPTIONALLY FINE
PROGRAMS for YOU:;
during my special;;
Manager's
We@k
f^*^Mfour manager^
A scries of special promotions will
be used by theotremen in the Kansas-
Missouri territory during the summer
months. Two tested promotions are a
"Manager's Week" and an "Employes
Week " Several of the ads, for which
mats have been provided, are reproduced
here.
Personal endorsements ore
to be used to help put "Manager's
Week" promotion over. In urging exhibitors
to stage an "Employes
Week," Show-A-Rama officials pointed
to a highly successful "Employes
Week" promotion staged by Macy's in
Kansas City, introduced with a twopage
spread in which some fantastic
specials were offered. Exhibitors con
do the same. "Let your public know
that your employes have taken over
for a special seven-day deal, and that
you have some real bargains in entertainment
to offer," convention delegates
were urged.
GRAB YOUR HAT...BRING THE KIDS-IT'S
MANAGER'S
El
s selection of fine movies.
They've put a bee in the exhibitors' bonnet in the Missouri-Kansas
territory, to put a buzz into summer theatre business.
Theatremen, who attended Show-A-Rama, the annual convention
staged by United Theatre Owners of Kansas and Missom-i
several weeks ago, received a kit of promotional materials
designed to help them increase their boxoffice take April
through August. The kit included mats, streamers, stickers,
news releases and exploitation tips. In addition, the campaign
created by Show-A-Rama officials included a variety of posters,
trailers, 40x60s and other accessories which theatremen can
obtain at cost.
CREATE A VARIETY OF MOVIE BEE FIGURES
Two characters— "Mr. Hollywood Movie Bee" and "Miss
Hollywood Movie Bee"—were created to spearhead the campaign.
They are attractive figures, selected because they can
be used to appeal to the entii-e family. Both Mr. and Miss
Hollywood Movie Bee have a sense of humor, and they are offered
in many and varied poses to permit a theatreman drawing
up an ad to express any mood from horror shows to light romantic
comedies. The kit includes one large mat which carries
the Movie Bee character in a variety of sizes and poses,
in addition to mats aimed at specific promotions.
The newspaper campaign using the Movie Bee figures consists
of five newspaper ads and six small "barker" ad lines,
many of which are reproduced on the facing page. Exhibitors
were urged to use the ads at least once every two weeks.
Overall, the summer campaign has two basic themes.
One is:
"$127,000,000 has been spent on Hollywood production this
year . . . The exhibitor has the biggest inventory in town.
The other is:
"Daily . people settle only for the best . motion
picture theatre!"
The first is aimed at selling the public on the fact that the
industry is providing big productions, big stars, bright young
faces and is betting on the film business with millions in new
product. The second is aimed to convince the public that business
is good and that the exhibitor has a medium which beats
television for size, quality and entertainment.
To help sell these themes, two 40x60s have been created to
sell the young stars, and three others have been provided to
play up the big coming pictm-es and the advantages of movies
over other entertainment media.
TO SELL BIG PRODUCTIONS .
Fundamental in the campaign i
"Mr. Hollywood Movie Bee Sez
are Big Fun ... On the Big . . .
. BIG STARS
ilso is this line:
. . . Big Stars ... Big Shows
Big Theatre Screen."
"All of the posters have been created to provide a gay. delightful,
colorful and flashy lobby." says M. B. Smith, president
of United Theatre Owners of the Heart of America. Smith, who
is vice-president and advertising-publicity director of Commonwealth
Theatres, directed preparation of the campaign
materials.
Seven "specialty accessories" also have been designed, to give
theatremen additional working tools for the summer.
These include:
• A window card carrying the copy "Mr. Hollywood Movie
Bee Sez: 'Let's Go OUT to the Theatre'," for distribution in
store windows, libraries, bulletin boards, etc.
• A multipurpose card, approximately 14 inches high, with
the copy: "Mr. Hollywood Movie Bee Sez" which can be tied
to almost any type of promotion ... at the concession counter
Continued on page 4i
CAMPAIGN MATERIALS AT COST
Campaign materials created by United Theatre Owners of the Heart of
America are being made available at cost to all exhibitors who wish to
participate in the summer business-building campoign. The cost of the
mats is yet to be determined, but information may be obtained ot the
UTO offices, 1802 Wyondotte, Kansas City, Mo. The trailer is $10 and
can be obtained at National Screen, 1800 Baltimore, Kansas City, Mo.
Titles of upcoming pictures are extra. A price list on posters end other
occessories con be obtained from Tanquary & Associates, 1012 Bank St.
Konsas City,
Mo.
J
o
t
I
58 — BOXOFFICE Showmandiser :
13, 1959

'
For Those Who Like The Unusual.. The Mew...
^^=^1_ m£ l/£J^y BEST
^'^-5F::5^5^__ WUViA/OOD
j44j^^ ^^49 TO OfT£/Q!
Straight from a beehive
of activity- --here is...
i,«fefe4iVIE i
and some wonderful news!
^ .pju,„,
,„,p,i„. ,n Hollywood p,oduc-
^
^)

. . New
'
1 lavish entertainment . , , with BIG STARS ... BIG SHOWS .
. . with new productions . . .
. . That
: April
DAILY...MORE AND MORE
PEOPLE SETTLE OMLV FOR THE BEST..
ThG Motion PlGture Theatre!
Hollywood has invested $127,000,000 in molion picture productions
for 1959 .. . and there's more to come! More and :
people are going to the motion picture theatre to see the 1
n that big. Big, BIG THEATRE SCREEN!
We've Got S(Dme Big Ones
DAILY
Ooming
People Settle Only lor the
Best THE MOTION
Your
. . . PICTUBE THEATRE!
. Way!
HERE ARE lUST
OF THE
COMING SOON
rs/0j
Sparkling, FrGsK Bright and
In oddition to the Mr. Hollywood Movie Bee od copy, the Heart of Americo
exhibitor ossociation promotions include the three advertisements reproduced
here. They express in another manner the Movie Bee campaign
fodder thot "Daily, more and more people settle only for the best . . . the
motion picture theotre" and that big pictures are coming—as well as introducing
new young stars.
Mr. Hollywood 'Movie
Bee
(Continued from page 2)
to push a specific item ... at record shops for tieins with music
from sound tracks, etc.
• Stickers. Gummed stickers, small and colorful, with the
Hollywood Bee figures to be used on store windows, backbars.
automobiles, etc.
• Bumper strips. Orange letters on black carry the line "Mr.
Hollywood Movie Bee Sez: 'Let's Go Out to a Theatre Tonight'."
• Streamers—4x26-inch with a Mr. Hollywood Movie Bee sez
catchline, to be used in lobbies, boxoffices,
places of business.
• Radio Tapes. Tapes aimed to do long-range selling on big
hits coming to theatres have been prepared under "Mr. Hollywood
Movie Bee Reports.
• Screen trailer. A trailer has been produced in color, which
can be used as a tiein with eight or ten trailerettes on forthcoming
attractions.
(The trailer opens with the buzz-buzz sound of bees,
and the line "Straight from a beehive ... of activity . . .
Mr. Hollywood Movie Bee Reports." As this line appears,
Mr. Bee shows up in the background. Then, as the music
of the well-known "Plight of the Bumble Bee" begins, the
trailer copy continues "THE HOLLYWOOD STUDIOS
are spending $127,000,000 on big screen movies this year!
HOLLYWOOD IS BUZZING .
New Stars . Starlets . will soon be seen
on this motion picture screen! You'll buzz, too . . . Here's
Just a few coming soon . . . FROM THE HOLLYWOOD
BEEHIVE." This is followed by eight to ten teaserettes on
coming pictures.)
The mat service provided for exhibitors also includes an 8-
column "header" which uses the line "Your Car is Your Castle."
This is for drlve-ln theatres and is to be used as a basis for coop
page with firms eager to get people away from their TV
sets. Another full-page "art header" is based on the line "Eat
Out ... Go Out to a Movie." This for restaurant tie-ins.
AND OIHLk BIG HITS COMING SOON TO THIS THEATRE
60 — BOXOFFICE Showmandiser :
13, 1959

I^R.
. UA
and tradcpres ew5. Running Hmc is in porentheses. The
AND ALPHABETICAL INDEX
s cover
this deportment 'a'so serves as an ALPHABETICAL
Cinemascope; V VistaVision; s Superscope; N Naturamo;
Symbol U denotes BOXOFFICE Blue Ribbon Award;
eompony FEATURE CHART.
/e
current reviews, updated regularly.
INDEX to feature © releases. is for
B Regalscope; T, Techniromu.
© color photogrophy. by
For listings
ff Very Good; + Good; - Fair; - Poor; = Very Poor.
An\
In the summary ++ is rated 2 pluses,
EVIEW DIGEST
2309Alaksa Passase (71) ig) AcliMi..20th-Fox 2-16-59 ± ± ± -f + -
3-23-59 ff + + ++
2319 ©Alias Jesse James (92) © Com. -
2310 Al Capone (104) Biog. Dr AA 2-16-59 -f H
+
tt
+
H
++
ff
H
-f
-
2287 Anna Lucasta (97) Drama UA 11-24-58 -f
++ -H H + +
2256 Andy Hardy Comes Home (SO) Com. MGM 8- 4-58 4+
2265 ©Apache Territory (75) Western ... Col 9- S-5g +
2266 Appointment With a Shadow
(73) © Drama U-l
2314 Arson for Hire (67) Or AA
2272 As Younj As We Are (76) Dr Para
2239 Astounding She Monster, The
(60) Horror Drama AlP
2259 Attack of the Puppet People
9- g-5S +
3- 2-59 ±
9-29-58 +
6-16-58 -f
tt ++ H H ++ H
5+4-
6+
H 12+
+ 8+1-
10+
± 7+3-
± ++ ± 8+3-
(78) Science-Fiction AlP 8-18-58 -f
2294 ©Auntie Mame (143) ® Comedy. .. .WB 12-15-58 +t
2252©Badlandcrs, The (86) © W'n...MGM
2241 Badman's Country (68) Western WB
7-21-5S ff
231S ©Bandit of Zhobe. The (80) © Ad. Col
2275 ©Barbarian and the Geisha, The
(105) © Drama 20th-Fox
©Bell, Book and Candle Com. Col
2280 (103)
2263 ©Big Country, The (166) ® O'tdr-Dr UA
2306 Black Orchid, The (96) Dr Para
(Vj
2268 ©Blob, The (85) Sc-Fict Para
2275 ©Blood of the Vampire (87) Ho U-l
2253 Blue Murder at St. Trinian's
(86) Farce-Comedy Cont'l
Bonnie Parker Story, The
2250
(79) Superama, Action AlP
2286 Brain Eaters, The (60) Ho AlP
2240 ©Bravados. The (98) © Wn. 20th-Fox
2296 ©Buccaneer, The (121) Adv Para
(?)
Col
2255 ©Buchanan Rides Alone (78) Wn

.20-Fox
AlP
. Rwk
—
REVIEW DIGEST —
AND ALPHABETICAL INDEX ^ "^"n^ Good; + Good; - Fo.r; Poor; -
: I { I I I iiiiliiiiii I
273 Lucky Jim (95) Comedy Kinjsley 10- 6-58 ± + ++ - 5+2-
—M
(75) 295 Machete Outdoor Drama UA 12-22-58 ± ± - -f - - 3+5-
250 Machine Gun Kelly
318 Miracle of St. Therese
(97) Relijious Drama Ellis 3-16-59 ± + 2+1-
Missile 296 to the Moon (78) SF Astor 12-29-58 + - 1+1-
278 ©Money. Women and Guns
(80) Western U-l 10-20-58 ± ± ± _+ ± + ± 7+5-
©
277 Monster on the Campus (76) S-F....U-I 10-20-58 tt + +'++++ ± 9+1-
281 Mujser. The (74) Cr UA 11- 3-58 + ± + ± S: 5+3-
299 Murder by Contract Col 1-5-59+ ++ + + + 8+1-
(81) Crime.... ± +
321 Mustang (73) Western UA 3-30-59- - - ± 1+4—
2990My Uncle (110) Farce Conl'l 1-5-59+ + 2+
—N—
251 ©Naked and the Dead, The (131)
Warnerscope. Drama WB 7-21-58++ ± ± +f H ± +10+3-
Naked Earth, The (96) (© 20-Fo)i 6-30-58 +f + ++ + + + + 9+
244 Drama..
321 ©Naked Maja. TTie (111) e Dr UA 3-30-59 + ± + - 3+2-
308 ©Never Steal Anything Small
(94) © Comedy-Drama U-l 2-9-59+ H + ++ +f ± +10+1-
294 Nice Little Bank That Should Be
Robbed, A (87) Comedy 20th-Fox 12-15-58 ± ± + + ± + ± 7+4—
285 ©Night Heaven Fell, The
(SO) © Drama Kingsley 11-17-58 + ± H + + 6+1-
293 Night of the Blood Beast (65) Ho. AlP 12-15-58 rt ± + ± 4+3-
310 Night of the Quarter Moon
(97) c Drama MGM 2-16-59+ + + + ++ ± + 8+1-
300 Night to Remember, A (123)
Factual Drama Rank 1- 5-59 +4 H +t +f ++ ++ 12+
303 ©No Name on the Bullet (77)
© Western U-l 1-26-59 ± + i{ ^ ±: 7+2-
322 Nowtiere to Go (87) Cr. Dr MGM 3-30-59+ ± ± 3+2-
235 v>O0ld Man and the Sea. The
(86) Drama WB 6- 2-58 tt + + +f ++ ++ +11+
258 Once Upon a Horse
(85) © Farce-Comedy U-l 8-11-58+ — + + + ± 5+2—
Onionhead (110) Comedy-Drama WB 9-29-58++ +f ++ tt + + +11+
272
3150oeration Dames (74) Action 3- 9-59 ± ± ± ± 4+4-
297 Orders to Kill (93) Drama UMPO 12-29-58 + ± tt tt 6+1-
—P—
312 Pagans, The (80) Spectacle AA 2-23-59 + 1+
305 Paratroop Command (71) .AlP 2- 2-59+ 5+
Action. + tt +
272 Party Crashers, The (78) Drama.. Para 9-29-58+ i: + ++ 7+1-
+ +
2790Party Girl (99) © Drama. ... MGM 10-27-58 + + ++ + + 6-|-
278 ©Perfect Furlouoh, The (93) © C-D U-l 10-20-58 ff ± ff + f| U+1—
ff +
264 0Quetn of Outer Space
(80) I© Science-Fiction AA 9-1-58 +
313 Question of Adultery, A (86) Dr. .NTA 3- 2-59 + ±
—R—
300 OR'lly Round the Fla«,
Boys! (108) © Comedy. .. ,20th-Fox 1- 5-59
©Raw Wind in Eden (89) © Ad. Dr. U-l
tt
8- 4-58
tt
±
255 tt
258 OOReluctant Debutante
(98) © Com MGM 8-11-58 tt tt
307 ©Remarkable Mr. Pennypacker, The
(87) © Comedy 20th-Fox 2-9-59+ tt
279 Restless Years, The (86) © Dr U-l 10-27-58 tt
246 ©Revenge of Frankenstein, The
(94) Horror Drama Col 6-30-S8 + +
284 Revolt in the Big House (75) Ac AA 11-10-58 + +
254 ©Ride a Crooked Trail (86) © W'n. U-l 7-28-58 + +
308ORide Lonesome (73) © Wn Col 2- 9-59 + ±
313 ©Rio Bravo ((141) Western WB 3-2-59++ +
23«©Rock-i-Bye Baby (KM) (» Com. Para 6- 9-58 tt tt
245 Rooney (88) ComedyOrami Rank 6-30-58 :± +
281 ©Roots of Heaven, The
(131) (0 Adv. Drama 2(Mh-F(B 11- 3-58 -t +
264 Rx Murder (85) (0 Crime-Drama ZOth-Fox 9- 1-58 + ^:
319 ©Sad Horse. The (78) © Ould'r 20th-Fox 3-23 ^..
265 ©Saga of Hemp Brown, The
(80) © Western U-l 9- 8-58
+ tt tt tt
tt tt tt tt + 13+
+ tt tt tt
+ tt tt +
-
=: 7+2-
± 8+2-
± 8+2-
± 7+2-
tt 13+
+ 12+
+ 5+2-
Very Poor. In the summary tt is rated 2 pluses, = as 2 minuses.
: I 'i I i -i
ll|iiil^llll'ill|
2283 Screaming Skull (70) Horror AlP 11-10-58+ + ±. + 4+1-
2292 Drama 12- 8-58 tt Separate Tables (95) tt tt tt UA tt tt tt 14+
2292 07th Voyage of Sinbad, The
(89) Fantasy Adventure Col 12- 8-58 H tt
+
+
+
+
+
tt
+
+++
tt
+
tt
+
+12+
—
+8+
7+1-
Sll.ioijy Dog. The (104) Comedy BV 3- 2-59 ++
2296Senior Prom (81) Musical Col 12-22-58
2313
2293 ©She-Gods of Shark Reef (63) Adv... AlP 12-15-58 ± ± ± + 4+3-
2235 She Played With Fire (95) Dr Col 6-2-58-1- ± + + 8+1-
+ tt +
2289 ©Sheriff of Fractured Jaw, The
(103) ic, Comedy 20th-Fox 12- 1-58 tt tt tt tt tt + +12+
2241 Showdown at Boot Hill
(71) Si Western 20th-Fox 6-23-58+ + + + + 5+
2249 ©Sierra Baron (80) © Wn....20th-Fox 7-14-58+ + + + + ± ± 7+2-
2289 Silent Enemy. The (92) War Dr U-l 12- 1-58 + tt tt tt tt + 10+
IX' ++ tt tt tt tt tt 2310 ©Sleeping Beauty (75) Fantasy .BV 2-16-59 tt 14+
2306 ©Smiley Gets a Gun (90) ©
Comedy-Drama 20th-Fox 2- 2-59 ± + + tt 5+1—
Snorkel. The (74) Col 6-23-58+ + ± + 8+2—
2242 Mystery + tt ±
2279 ©Snowfire (73) Outdoor Dr AA 10-27-58 + + + ± 4+1-
2300©Somc Came Running (136) © MGM 1- 5-59 tt tt tt tt +13+
Dr.. tt tt
2317 Some Like It Hot (120) Comedy ..UA 3-16-59 ++ +++++)++ + t+ 13+
2273 ©Sorcerer's Village (70) Doc Cont'l 10- 6-58 ± tt + 4+1—
2316 ©Sound and the Fuiy,
The (115) ici Drama 20th-Fox 3-9-59+ + tt + tt tt 11+
2245 Space Children, The (69) Sc-Fict.. Para 6-30-58+ +
tt
+ + + ± 6+1-
2260 Space Master X-7 (70) Sc-Fic'n 20th-Fox 8-18-58+ ± + + + ± + 7+2-
2286Spider, The (72) Sc.-Fict.-Ho AlP 11-17-58 + ± + + ± 5+2-
2253 Soy in the Sky (75) Suspense AA 7-28-58+ ± - + - - 3+4-
2267Sten Down to Terror (75) Dr U-l 9-15-58+ ± + + ± + 7+3-
it
2301 Stranger in My Arms (88) © Dr U-l 1-19-59+ ± ± + + ± + 7+3-
2305 Submarine Seahawk (83) Action. .. AlP 2-2-59+ + + + 4+
—T—
+ + 9+
2262 Tale of Two Cities, A (117) Cost-Dr. Rank 8-25-58+ tt tt tt
2282 Tank Battalion (SO) Drama AlP 11- 3-58 + ± + ± 4+2-
2315Tank Commandos (SI) Action AlP 3-9-59+ ± ± ± 4+3—
2259 ©Tank Force (81) © War Dr Col 8-18-58+ ± ± + 7+2-
+ + +
2254 Tarawa Beachhead (77) War Col 11-10-58 tt + + tt tt + ± 10+1-
Drama..
2248 ©Tarzan's Fight for Life
(86) Adventure MGM 7- 7-58 + + + + + + 6+
2269 Teenage Caveman (65) Dr AlP 9-22-58+ ± ± 3+2-
Cos. +^ ++ 2304 (125) r Spec Para it ©Tempest 1-26-59 ++ ++ +f 13+1—
ff
2287 Ten Days to Tulara (76) Wn UA 11-24-58 ± - + + ± ii 5+4—
2283 Terror From the Year 5,000
(68) Science Fiction-Horror ... .AlP 11-10-58 ± - - + ± 3+4-
2266Terror in a Texas Town (80) Wn..UA 9- 8-58 ± ± — ± + 6+4-
+ +
2304 ©These Thousand Hills
© Outdoor Drama
(96)
20th-Fox 1-26-59+ tt + + tt + 8+
2309 Tokyo After Dark (SO) Drama .,., Para 2-16-59+ ± ± + it it 8+4—
++
2291 ©tom thumb (92) Fantasy MGM 12- 8-58 12+
tt tt tt tt tt tt
2298 ©Tonka (97) Outdoor Drama BV 12-29-58 + + + + ff 7+1- ±
2280©Torpedo Run (98) © Drama. ...MGM 10-27-58+ tt tt tt tt + 10+
2307 ©Trap, The (84) Action Para 2-9-59+ ± ++ + + tt 9+2-
±
2267 ©Truth About Women. The
(98) Comedy Confl 9-15-58 tt + tt + 6+
Tunnel Lo/e, Comedy.. MGM 10-13-58 tt tt + tt 13+
2276 of The (90) tt tt tt
2250 ©Twiliol»t for the Gods (119) Ad... U-l 7-14-58 tt ± + tt tt ± + 10+2-
2302 Two-headed Spy, The (93) Susp Col 1-19-59+ + tt tt + tt 9+
—U—
2290 Unwed Mother (74) Drama AA 12- 1-58 + ± + ± ± 5+3—
2289 Up the Creek (83) Farce. .. .Dominant 12- 1-58 ± + + + 4+1-
2309 ©Up Periscope (lU) © Adv. Dr WB 2-16-59 tt + tt +11+1-
± tt tt
—V—
+ 2320Verboten (87) War Drama Rank 3-23-59+ it + 4+1-
2239 Viking Women & the Sea Serpent
(70) Horrof-Adv AlP 6-16-58+ ± 2+1-
©Villa! (72) © Outd'r Dr 20th-Fox 9-15-58+ + 6+
2267 + + + +
2236 Voice in the Mirror, The
(102) © Drama U-l 6- 2-58 tt + + tt tt tt tt 12+
War of the Colossal Beast AlP 8-18-58 + +2+
2259 (68) Drama
2321 ©Westbound (72) Western WB 3-20-59+ + + + 4+
2285 When Hell Broke Loose (78) Drama. Para U-17-58 ± _ + _ _ ± 5+5-
2247 ©White Wilderness (73) Doc'y BV 7- 7-58 tt tt tt tt tt tt tt 14+
2263 Whole Truth, The (84) Drama Col 9-1-58+ + + + + + ± 7+1-
2318 ©Wild and the Innocent, The
± ± 4+3—
(84) X Western Comedy-Dr.ima U-l 3-16-59 it )
2247 ©Wild Heritage (78) © Wn U-l 7-7-58+ + + ± 6+1-
+ +
2261 ©Wind Across the Everglades
(93) Outdoor Drama WB 8-25-58+ ± + + - + tt 7+2-
2275©Windom's Way (108) Rank 10-13-58 + + tt tt 6+
Drama. ...
2243 Wink of an Eye (72) Mys. Comedy UA 6-30-58 ± - - ± - - 2+6-
2255 Wolf Dog (61) fi) Ould'r Dr. 20th-Fox 8- 4-58 ± ± + ± 4+3-
2277 Wolf Ursen (83) Adv. Dr AA 10-20-58 ± ± ± ± ± ± 6+6-
—XYZ—
2307 Young Captives, The (61) Ac P.ira 2-9-59-1 ± + + ± ± 6+3-
7-14-58+ + + tt + + 7+
2249 Your Past Is SJiowino (87) Com.
"
BOXOFFICE BookinGuide :: April 13. 1959

order of release.
.
.
.
Running time is in parentheses. © is for CinemoSeope;
® VistoVision; ® Superscope; jT) Noturamo; (gi Regolscope; ii) Techr ramo. Symbol U denotes BOXOFFICE
Blue Ribbon Aword; © color photography. Letters and combinations hereof indicate story typo—(Complete Feature
key on next poge.) For review dotes and Picture Guide poge numbe s, sec REVIEW DIGEST.
ALLIED ARTISTS
©Snowfire (73) OD . . 5S20
Molly McGowan, Don Meeowan
The Littlest Hobo (77) . .OD. .5830
Limdim (Ger. Shepherd dog)
The Accursed (78) D , . 5828
Itobert Bray
Frankensteiii-197D (82) © Ho.. 5824
Boris Karloff, Jana Lund
Spy in the Sky (75) Ac. . . . . . 5819
Steve Brodle. Sandra Francis
©Queen of Outer Space
(80) © 0..5826
Zsa Zsa Gabor. Eric Fleming
AMERICAN INT L ° COLUMBIA
Hot Rod Gano (72)
.
.Inhn .Ashley, .lody Fair
High School Hellcats, (68) Ac. 306
Yvonne Lime. Brett llalsey
Tank Battalion (SO) Ac. 309
Hon Kelly. Marjorie Hellen
Hell Squad (64) Ac. 310
Brandon Carroll, Frederlci OavUn
How to Make a Monster
(75) Ho.. 303
Teenage Caveman (65) ....Ho.. 307
Screaming Skull (70) Ho. .313
. . . .
Alex Nlcol, Pegey Wehber
Terror From the Year
5.000 (68) Ho .216
Ward Cflstello, Joyce Holdcn
Night of the Blood-Beast
(65) Ho.. 312
Michael Emmet, Angela Greene
©She-Gods of Shork Reef
(65) Ho. 311
Don Durante Lisa Montell
305 The Key (133) ©
Ilolden, Sophia U
©Gunman's Walk (97) ©
Vwi llenin, T. Hunter, (
©Revenge of Frankenstein
(94)
Camp on Blood Island
(81) Megascope
The Snorkel (74)
Curse of the Demon (S3) .
Life Begins at 17 (75)...
©Tank Fo (81)
©Buchanan Rides Alone
(78) W..309
Kamiolph Srnlt. Craig Stevens
She Played With Fire
(95) D..312
,\rhiie Dahl, Jack Hawkins
Ghost of the China Sea
(79) AD. 313
David Brian, Lyn Bernay
M-G-M
Gordon Scott, Eva Br(
chart
©The Badlanders (86) © W. .828
Alan Ladd, Ernest Borgnine, Kaly
Jurado. Oaire Kelly
U©The Reluctant Debutante
(98) © C..829
Rex Harrison, Kay Kendall, John
Saxon, Sandra Dee
Andy Hardy Comes Home
(80) CD. 832
Mickey Rooney. Teddy Rooney
©Cat on a Hot Tin
(108) ©
Elizabeth
Taylor,
Burl Ives. Judith
PARAMOUNT
King Creole (116)

W.
C.
. Hovey,
CD.
D.
. .
.
.
.
FEATURE
CHART
The kev to lefters ond combinations thereof Indicating ttory type: (Ad) Adventure Drama; (Ac) Action
Drama; (An) Animotod-Action; (C) Comedy; (CD) Comedy-Dromo; (Cr) Crime Drama; (DM) Dromo
with Music; (Doc) Documenfory; (D) Drama; (F) Fontosy; (FC) Farce-Comedy; (Ho) Horror Drama; (Hi)
Historicol Dramo; (M) Musical; (My) Mystery; (OD) Outdoor Dromo; (SF) Science-Fiction; (W) Western.
20TH-FOX
©The Bravados (98) ©.
. . W. .824
Cretory l'«k. Join Collins
OThe Fly (90) © Ho. .821
llCTberl Marshall. I'alrlcli Ouens
Space Master X-7 (70) (f SF..822
Bin William, Lyn Thomas
©Sierra Baron (80) © ... .W. .829
Brian Keith. Mala Pouers
Gang War (74) ® ....Cr..823
Oiarles Bronsor. Jennifer Holden
©A Certain Smile (105) © D..830
lios^.infl Brazil. Tlirlstlne Orere
Ri Murder (85) © M». .820
Kick Ja.son. IJ.ta Gastonl. Marlus
(iorlni:
Flaming Frontier (70) ® W. 818
Bruce Bennett, Jim Daite
The Fiend Who Walked the
West (101) © D..S31
Hueh O'Brlan. Robert Bvans
©The Hunters (108) © D..833
Robert MItchiim, Robert Wagner
Harry Black and the Tiger
3
(106) © D..832

.Gerard
.Jean
.Anne
. . . D.
May
Nov
.SF
.SF.
Ac.
. D
May
. Nov
May
FEATURE
CHART
Short subiects, listed by compony. In m^
der of release. Running time follows title.
Date is notional release month. Color ond
^HORTS
^.rocess as specified.
CHART
ASTOR
Frankenstein' Daughter
(85) Ho. .Dec 58
Sandra Knight. Donald Murphy
Missile to the Moon (7S) SF..0ec5S
nichard Travis. (Slthy Downs
BUENA VISTA
©Stage Struck (95) . . 58
Henry Fonda. Susan Strasberg
©The Proud Rebel (103) OD. .Jun 58
Alan Ladd. Olivia De Harilland
©The Light in the Forest
(93) Ad.. Jul 58
Fess Parker. Joanne Dru, James
MacArthur, Carol Lynley
©White Wilderness (73) Doc. Oct 58
Life in the Arclio
(97) ©Tonka 0D..Dec58
Sal Mineo. Carey
Philip
©The Shaggy Dog (104) CO. .Mar 59
Fred MacMurray, Jean Hagen
(98) C. Oct 58
Laurence Harvey, Julie Harris
MISCELLANEOUS
Finch. Maiir.'en S»an5on
Night Ambush (93) (»). . D. . 58
nirk Bogarde. Mailus Goring
There's Always a Price Tag
(102) D.. Jun 58
.Mirlielc Morgan, Daniel Gelin
(French-language, FIng. titles)
Your Past Is Showing
(87) C. Jul 58
Terry Thomas, Dennis Price
Rooney (88) C. Sep 58
John Gregson. Muriel Pavlow
©Dangerous Exile (90) ® D. .Oct 58
Louis Jourdan. Belinda Lee
©The Gypsy and the Gentleman
(90) D. .Oct 58
Melina Mercourl. Keith Michell
A Tale of Two Cities
(117) D- .Nov 58
link Hogarde. Dorothy Tiitin
©Windom's Way (108) - - 58
Peter Finch. Mary lire
CONTINENTAL
©Mad Little Island (94) C. .Jan 59
Blue Murder at St.
Jeannie Carson, Donald Sinden
Trinian's (86) C. Jul 58 A Night to Remember
Joyce Grenteil. George Cole
(123) D..Maf 59
Law and Disorder (76) C. Sep 58 Iveiuieth More, Lawrence Naismith
Michael Redgrave, Ifobert Morley Verboten (87) D. .Apr 59
©The Truth About Women
James Best. Sus.in Ciintminss
Sea Fury (84) Ad.. Apr 59
Stanley Baker. Victor McLaglen
OSorcerer's Village
(70) Doe.. Oct 58 REPUBLIC
©My Uncle (UO) C.Dec 58 Juvenile Jungle (69) (g) D.. Mar 58
Jacques Tati (Both Eiiglish and Corey Allen, Rebecca Welles
French language terslons available) Young & Wild (69) (gl. . D . . Mar 58
Gene Evans, Scott Marlowe
DCA
The Strange Case of
Plan 9 From Outer Space
Dr. Manning (75) D. Mar 58
(76) Ho.. Jun. 58 lion ll.Tndell, Greta Gynt
Bela Lugosi, Vampira
Satan's Satellite (70) . May 58
Time Lock (..) D. Sep 58 Judd Iloldren, Aline Towne
Robert Beatty, Lee Patterson
Missile Monsters (75) . . 58
The Secret (..) D. Sep 58 Walter Reed, Lois Collier
Sara Wanauiaker, Mandy Miller Man or Gun (79) (H)....W .May 58
©Three Men in a Boat
Macdonald Carey, Audrey Totter
(93) © FC..N0V58 Man Who Died Twice (70) D. .J
Laurence Harvey. Jimmy Edwards Rod Cameron, Veia Ralston
The Crawling Eye (85) .. Ho. . 58 Street of Darkness (60) .
Jun 58
Forrest Tucker, Janet Munro
Robert Keys, Sheila Ryan
No Place to Land
MAGNA
(78) (8) Ac. .Oct 58
©South Pacific
.lohn Ireland, Gall RusseU
(170) Todd-AO Apr 58 Invisible Avenger (60) . .Or. .Dec 58
Rossano Brazzi. Milzi Gaynor.
Richard Derr, Mark Daniels
John Kerr. Juanita Hall
Zorro Rides Again (68) . .Ad. .Jan 59
John Carroll, Duncan Renaldo
RANK
Plunderers of Painted
Flats (77) (H) W. .Jan 59
Corinne Calvet, John Carroll
FOREIGN
LANGUAGE
DENMARK
Ordet (The Word) (126).. 5-12-58
Razzia (105) 2- 3-58
(Kassier). .Jean Gabin, M. Noel
Senechal the Magnificent
(78) 1-12-59
(DCA) Fernandei, Nadli Gray
Virtuous Scounorel, The (90) 8-25-58
Bride Is Much Too Beautiful,
(Zenith) . .Michel Slmen
(90) 5- 5-58
What Price Murder? (105) 3-23-59
(Ellfs-Lai) . .Brlgitte Bsrdot
Case of Dr. Uurent (91) . . 8-25-58 (UMPO).. Henri Vldal, M. Demongeot
(Trans-Lux) . .Jean Oabln
(Also EnglLsh-dubbed)
GERMANY
Demoniaqut (97) S-26-58 Captain From Koepenick
(UMPO) . Francois Perier
(93)
.10-20-58
(Times) . .Blmone Slitnoret
(DCA)..Heln2 Sutimano
Diary of a Bad Girl (87) . . .3-16-59 Circus of Love (93) 11-10-58
(F-A-W)
. Vernon, Francois (DCA).. Curt Jurgeiis, Eva Bartob
Confessions of Felix Krull,
©Folies Bergere (90).... 9-29-58 The (107) 4-28-58
(DCA).. Henry Bookholt. L, Puiver
Foxiest Girl in Paris (lOO) 10-20-5S Dreaminti Lips (86) 12- 8- 58
(Times) . .Marline Carol
(DCA) . .Maria Scliell, 0. W. Iflscher
Girl in the Bikini (76) . .12-29-58 Love Story, A (94) 8-25-58
(Atlantis) . Brlgitte Bardot
(United German) . .Hlldegarde Neff,
Girl on the Third Floor
0. W. Fischer
(103) 12-29-58 Tempestuous Love (89) 2- 9-59
(EUls) . .Marina Vlady, P. Van Byck (Century).. UlU Palmer
He Who Must Die (122).. 3- 2-59 GREECE
(Kissier) . .Pierre Vaneck, Melina
Mercourl
Inspector Maigret (110) . . . .12-15-58
( Lope rt). .lean Oabln. A. Qlrardot
Lovers and Thieves (81) . .
12- 1-58
(Zenith) . Polret, M. Noel
Lovers of Paris ("Pot
Bouille") (115) 2- 9-59
(Confl) . Phillpe, D. Carrel
©Mam'zelle PigaHe (77).. 7-14-58
(F-A-W) . .Brlgitte Bardot
Man Escaped, A (94).... 9-
(Klngsiey) . .Henrlk Milberg, P. Bye
FRANCE
Adulteress, The (106) ... .11-17-58
( Cont . 'D Francois Lelerrier
Man in the Raincoat (97). .11-24-58
(Klngsiey) .Fernandei
©Mitzou (92) 9- 8-58
(Zenith) .Danielle Deiorme
. . Most Dangerous Sin (108) 1-19-59
(Klngsiey) .Jean Gabin, M. Vlady
©No Sun in Venice (97) 10-20-58
(Klngsiey) .Francoise Amoul
Premier May (89) 11-24-58
(Conl'l) . .Yves Montand, N. Berger

was
—
wouldn't
I
I
I
I
I
I
I
I.,
s.
XHIBITOR HAS HIS SAY
ALLIED ARTISTS
Bowery Battalion AA)— reissue—Leo Gorcey, Huntz
Hall Bernord Gorcey. Pretty old (1951), but still
OS tunny os ever Played on double bill with o westfrri.
These boys ore o smoll town noturol. Played Wed.
Weother: Foir —T 1. Brett |r.. Arcade Theotre,
Sondersville, Go. Pop. 4,500.
Hot Cor Girt (AA)—Richord Bokolyon, June Kenney
John Brinkley. Tnis one sure brightened up our
mKjweek change. The story is very good and held
everyone's interest, so we were oil happy obout it.
Played Wed. Weather: Nice.— Horry Hawkinson, Orpheum
Theatre, Morietto, Minn. Pop. 380.
Littlest Hobo, The (AA)— London, Fleecy, Buddy
Hort. This onimol picture is a small town naturol.
Good ond cleon all the woy through and well opprecioted
here. A. L. Dovis, Lake Theatre, Wood
Loke, Minn. Pop. 500.
BUENA VISTA
Snow White ond the Seven Dworl iBV),
Animated feoture. Ployed to above
on midweek booking. Brought ou he kids ond
:
mothers. Ployed Wed., Thurs. Weo^ Good.—Mel
Donner, Circle Theatre, Woynoka, Okla. Pop, 2,018.
White Wilderness (BV)—Documentary. One of the
very best of Wolf Disney's great assortment—enough
sold Played Thurs., Fri., Sot.—Kenneth M. Gorham,
Town Hall Theatre, Middlebury, Vt. Pop. 3,614.
COLUMBIA
Gunman's Wolk (Col)—Von Heflin. Tab Hunter,
is Kothryn Grant. This o good color and 'Scope production
that held up well. If good big westerns go,
this should corry the mail The character that Von
Heflin played may have been a little overdrawn, but
Van's portrayal of the port was for above overage
for westerru. Might soy the same for Tab Hunter
at times he reminded me of my own son when he
rebe's ogoinst fatherly advice. Ployed Fri., Sat^—
Jess Jones, Ritz Theatre, Crescent, Okla, Pop. 1,300.
Me ond the Colonel (Ccl)—Danny Knye, Curt
Jurgens, Nicole Mourey. They come expecting to see
!> Koye slapstick, which was disappointing. However,
the story and photography were excellent. Why bloc
METRO-GOLDWYN-MAYER
, The (MGM)—Alan Lodd, Ernest Borgnine,
Koty Jurodo. weekend show. Played Fri.,
Sot. Weather; Good.— Harold Smith, Dreamland Theotre,
Corson, Iowa. Pop. 650.
Low and Joke Wodc, The (MGM)—Robert Taylor,
Richord Widmork, Patricia Owens. An obove overage
western that followed national trends here—no
business. Too much for free on TV. Poor title, but
I
much for It even though the only theatre open
Fri., Sot.
in the county
Ployed Wed.,
(thot used
Weother:
to hove
Fair.—^Ken
five theo-tfes).
ChristiarBon,
Roxy Theatre, Woshburn, N, D. Pop. 913.
Porty Girt (MGM)—^Robert Taylor, Cyd Chorisse,
J. Lee Cobb. A robust story of the prohibition days
ond the then so-called rocketeers. 'Scope ond color
E. Sun.,
makes it
Played
on exciting
through Wed.
and entertaining
Weather: Cold.—
picture.
A.
Reynolds, Strond Theatre, Princeton, Minn. Pop.
2,108.
Sheopmon, The (MGM)—Glenn Ford, Shirley Mac-
Loine, Leslie Nielsen. A very good picture. Glenn
Ford was up to his best. Good story, good characters.
Would hove done better, but for basketball on Saturdoy
night. Played Fri., Sot, Weather: Mild.—Sam
Elrod, Maiestic Theotre, Cleor Lake, 5. D. Pop. 1,200.
Torpedo Run (MGM)—Glenn Ford, Ernest Borgnine,
Diane Brewster. A very good submonne picture.
Plenty of oction, with very good cast. Played Fri.,
Sot. Weother: Fair.—W. G. Hall, Rodeo Theotre, Burwell,
Neb. Pop. 1,500.
Tunnel ot Love, The (MGM)—Doris Day, Richard
Widmork, Gig Young, Everyone thought this one was
o cutiebug. Not one person comploined about the
boby ongle. Average business. Ployed Sun., Mon.
Weottier: Cold.—Roy Moore |r.. State Theatre, Pittsburg,
Tex. Pop. 4,000.
PARAMOUNT
Blob, The (Poro)—Steven McQueen, Ancto Corseout,
Eorle Rowe. Pretty good of its type. Color
helped Ployed Tues,, Wed. Weather: Okay.—S. T.
Jockson, Jackson Theotre, Flomoton, Alo. Pop. 1,480.
Buccaneer, The (Poro)—Yul Brynner, Cloire Bloom,
Ingcr Stevens. A very fine production in the De-
Millc trodition of fine detoil. A worthy show that
drew mony good comments from the high school
pupils who oMcndcd. Interesting and colorful oil
the woy. Here is the porodox— it grossed $3.00 less
ttion "The Porty Croshcrs."—-Lconord J. Leise, Roxy
Theotre, Rondolph, Neb. Pop. 1,029.
Houteboot 'Poro)—Cory Gront, Sophio Lorcn, Mortho
Hyer. Orx; for the wtiole family. Just what we
need more of. Ployed Sun, Mon., Tues. Wecrther:
Cold, snow —W. G. Holl, Rodeo Theotre, Burwell,
Neb. Pop. 1,500,
ABOUT PICTURES!
in black and white doesn t
it wos cute VistoVision
mean a thing. Did averoge business for Lenten season
Mon
Weather:
and present
Foir,—Ken
conditions.
Christionson,
Played
Roxy
Sun,,
Theatre,
Washburn, N, D. Pop, 913,
20th CENTURY-FOX
Fly, The (20th-Fox)—Vincent Price, Patricia Owens
Herbert Marshall. This hcd the girls on the edge of
their seats. Pretty good for the science-fiction type
of show, wont to play too rriany of thefn.
I
Business good on this. Played Fri., Sat. Weather:
Good.—Harold Smith, Dreomlond Theatre, Carson
lowo. Pop. 650.
In Love ond War (20th-Fox)—Robert Wogner,
Dono Wynter, Jeffrey Hunter, Another cussing,
drinking and sex show thot Hollywood is so good at
Wed, Weather:
Definitely not for the small town
Snow and cold,—Harold
Played Sun_ and
Smith,
Dreamland Theatre, Carson, Iowa. Pop. 650.
Mordi Gras (20th-Fox)—Pot Boone, Gary Crosby,
Tommy Sands, Just got through playing this at our
drive-in, where it did okay considering it hod played
all around us. It's a wonderful show and all comments
on it were good Just what the young folks
wanted and they are 90 per cent of our drive-in
trade these days. Ployed Sun,, Weather: Cold,— I,
Roche, Chipley Drive-ln, Chipley, Flo, Pop, 3,000,
Nice Little Bonk Thot Should Be Robbed, A (20th-
Fox)—^Tom Ewell, Mickey Rooney, Mickey Shaughnessy.
A foir picture that did only foir business.
First night was very poor, but the next was better-
One question: Why make CinemaScope block and
whites? Played Thurs., Fri, Weather: Fair— J,
Brett jr., Arcade Theatre, Sandersville, Go, Pop, 4,500,
UNITED ARTISTS
Defiant Ones, The (UA)—Tony Curtis, Sidney
Poitier, Cora Williams. Best flick we have hod for
months, and did well at boxoffice for o change.
Played Sun. through Wed.—Kenneth M, Gorham,
Town Holl Theatre, Middlebury, Vt. Pop. 3,614.
God's Little Acre (UA)—Robert Ryan, Tina Louise,
Fay Spam, We usually don't ploy this bold type of
motion picture but the boxoffice showed we should
ploy them more often. We hod 25 to 40 below zero
weather, yet best business of the year. Picture
didn't please too well, but they do turn out. Played
Wed., Fri., Sot, Weather: Cold,—^Ken Christionson,
Roxy Theatre, Washburn, N, D, Pop, 913,
Man of the West (UA)—Gary Cooper, Julie London,
Lee J, Cobb, Cooper not the draw of yesteryear.
Poor story—don't give it your best time. Played
Sun,, Mon., Tues. Weather: Fair.—^W. G, Hall, Rodeo
Theatre, Burwell, Neb, Pop, 1,500,
Vikings, The (UA)— Kirk Douglas, Tony Curtis,
Ernest Borgnine, This excellent film hos everything!
Blood, lust, action, aood story and some wonderful
photography and scenery. It's the type of film the
Moy all the comic-book stuff moke money like this
one did' Book it—you won't be one bit sorry. Entertainment
at its very best. Played Tues. through
Sat. Weather: Rain.—Dove S. Kle.n, Astra Theatre,
Kitwe-Nkana, Northern Rhodesia, Africa. Pop. 13,000.
UNIVERSAL-INTERNATIONAL
Kothy 0' (U-l)—Dan Duryea, Jan Sterling, Patty
McCormock. If you can make it on kid trade, this
pic will do It. Good family picture that did below
normal here, os we don't hove enough young ones
to moke "kid pictures" pay off. U-l was too proud
of it.—^Ken Christionson, Roxy Theatre, Washburn,
N. D. Pop. 913.
Land Unknown, The (U-1)—Jock Mohoney, Shawn
Smith, William Reynolds. This science-fiction, in
block and white 'Scope, has some remarkable photogrophy
of some very realistic-looking prehistoric
level in o polar region, where a helicopter crew is
forced to land. It did better than averoge on my
midweek change, but missed the boot by not ployirvg
this on Friday and Saturday—it's that good for
my town—Jess Jones, Ritz Theatre, Crescent, Okla,
Pop. 1,300.
WARNER BROS.
Auntie Mome (WB)—Rosalind Russell, Forrest
Tucker, Peggy Cass, Just wonderful' Everyone ate it
it, is up ond loved "Agnes Gooch" a household
in Fri. word town now. Played through Tues. Weother:
Cold.—Jim Eraser, Auditorium Theotre, Red Wing,
Minn. Pop. 12,500.
Groen-Eyed Blonde, The (WB)—Suson Oliver, Lindo
Plowman, Tommie Moore. Didn't see the movie. The
few who did liked it. The second Worner picture in
row that foiled to gross film rental. Played Wed.,
Thurs. Weather: Foir.—Jess Jones, Ritz Theatre,
Crescent, Okla. Pop. 1,300.
Homo Before Dork (WB)—Joon Simmons, Don
jr. it, O'Herlihy, Efrcm Zimbolist Ploy up your odmission
prices, odd two shorts and run one show o
night. Boxoffice will ring on it. Ployed Sun., Mon.,
Tues. Weather: Cold,—Leo A. Backer, Valley Theotre,
Browns Volley, Minn. Pop. 1,117.
FOREIGN LANGUAGE
FEATURE REVIEWS
The Crucible A «=g'^-
''"'" °"""
Kingsley Int'l 140 Minutes R«l.
{
Arthur Miller's grim and controversial play
about Puritans in early Salem, Mass., was
originally only a mild Broadway stage success
but" has recently exceeded a year's run
at an off-Broadway theatre. When it attracted
no Hollj-Avood interest, Jean-Paul
Sartre did the screenplay and dialog and
Raymond Rouleau directed this French-language
version, which was released in France
(and for its New York art house run) as
•Witches of Salem"—a striking and powerful
film which is strong fare for the U.S.
art houses. Miller's fame as a playwright
and the name value of Simone Signoret and
the lovely Mylene Demongeot (of "Bonjour
Tristesse" fame) are selling points for discriminating
patrons. The many extremely
sexy interludes limit it to adult audiences.
ActuaUy, MUler's play, which deals with the
hyprocrisy and superstition evidenced by the
sanctimonious Puritan farmers in 1692. which
resulted in a hue and cry against witchcraft
and many deaths, has a more contemporary
meaning tlian when it was first written.
This is an unpleasant, but completely ab-
.sorbing film, brilliantly acted by Yves Montand,
as the weak Piu-itan husband who
falls under the spell of a wanton maidservant,
the latter effectively portrayed by the innocent-looking
but sensuous Miss Demongeot.
Simone Signoret is excellent as Montand's
frigid, religious wife and the cast is fUled
with top French character players. Pathe
Cinema-Films Borderie co-production.
Simone Signoret, Yves Montand, Mylene
Demongeot, Raymond Rouleau.
SeSfD MB
52 timed-righi "complete
service" isssues each year
n 1 year ot $3
n 2 years at $5 D 3 years at $7
n Check enclosed D Please bill me
THEATRE..
STREET..
TOWN
BOXOFFICE BookinGuide
ZONE..
THE NATIONAL FILM WEEKLY
Kansas City 24, Mo.

U» TTC Listed herewith, alphabetically by companies, are all of the feature pictures
CCTI^7TPr
ITLlUu UUllYlwCl reviewed in BOXOFFICE from January 1 through March 31, 1959. This is
designed as a further convenience for Picture Guide users, the page numbers being the key to reviews kept
therein. Between quarters. Review Digest pages serve as a cumulative P. G. index for feature pictures.
Warner Bros.
P.G. Page
Hanging Tree, The 2305
Rio Bravo 2313
Up Periscope 2309
Westbound 2321
Misc. and English-Dubbed
Cry From the Streets, A (Tudor) 2317
I Was Monty's Double (NTA) 2312
Man or Gun (Republic) 2303
Miracle of St. Therese (Ellis) 2318
Question of Adultery, A (NTA) 2313
QUARTERLY
INDEX
TO
PICTURE GUIDE REVIEWS
First
Quarter
7 CO January
^^''^
Through March
Allied Artists
P.G. Page
Al Capone 2310
Foreign-Language
Date Reviewed
Diary of a Bad Girl
(Films-Around-World) Mar 16
He Who Must Die (Kassler) Mar 2
Lovers of Paris ("Pot Bouille") (Cont'l)....Feb 9
Arson for Hire 2314
Cosmic Man, The 2304
Crime and Punishment, U.S.A 2323
Giant Behemoth, The 2320
Legion of the Doomed 2323
Pagans, The 2312
Most Dangerous Sin, The (Kingsley) Jan 19
My Uncle (Cont'l) Jan 5
Nine Lives (DeRochemont) Mar 16
Senechal the Magnificent
(DCA-Hal Roach) Jan 12
Tempestuous Love (Century) Feb 9
Tosca (Casolaro-Giglio) Jan 12
What Price Murder? (UMPO) Mar 23
American International
Operation Dames 2315
Paratroop Command 2305
Submarine Seaha^vk 2305
Tank Commandos 2315
oQsp
Buena Vista
Shaggy Dog, The 2313
Sleeping Beauty 2310
Columbia
Bandit of Zhobe, The 2318

P.G. Page
City ol Fear 2301
Forbidden Island 2311
Gideon of Scotland Yard 2303
Gidget 2320
Good Day for a Hanging 2299
Gunmen From Laredo 2316
luke Box Rhythm 2322
Murder by Contract 2299
Ride Lonesome 2308
Two-Heoded Spy, The 2302
Hal Roach
(Formerly DCA)
Go, Johnny, Go! 2324
Liane, Jungle Goddess 2315
Loperf
(Handled Through UA Exchanges)
P.G. Page
Tempest
Thunder in the Sun ..
Tokyo After Dark
2304
2324
2309
Trap, The
2307
Young Captives, The.
2307
20th Century-Fox
Alaska Passage 2309
Compulsion 2314
Diary of Anne Frank, The 2324
Little Savage, The 2319
Lone Texan 2312
Rally Round the Flag, Boys! 2300
Remarkable Mr. Permypacker, The 2307
Sad Horse, The 2319
Smiley Gets a Gun 2306
Sound and the Fury, The 2316
These Thousand Hills 2304
Med Little Island (Rank) 2301
Night to Remember, A (Rank) 2300
Verboten (Rank) 2320
Metro-Goldwyn-Mayer
Count Your Blessings 2323
First Man Into Space 2311
Green Mansions 2322
Journey, The 2308
Mating Game, The 2314
Night of the Quarter Moon 2310
Nowhere to Go 2322
Some Came Running 2300
Paramount
Black Orchid, The 2306
United Artists
Alias Jesse James 2319
Escort West 2306
Great St. Louis Bank Robbery, The 2316
Guns, Girls and Gangsters 2302
Last Mile, The 2302
Mustang 2321
Naked Maja, The 2321
Some Like It Hot 2317
Universal-In ternational
Imitation of Life 2311
Never Steal Anything Small 2308
No Name on the Bullet 2303
loy'^ec Stranger in My Arms 2301
^'
Wild and the Innocent, The 2318

,
40-80
Complete
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Urm
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15c per word, minimum $1.50. cash with Four consecutive insertions lor pi
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wers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kan,
City 24. Mo.
LCLtflRinG HOUSE
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HELP WANTED
theatre
GENERAL EQUIPMENT—USED
Warehouse Clearance Sale: l'rice .i:ul heaters now
for less than 75c per unit satisfaction
I
reported by leading chains and exhibitors. For
full details write: S;)eaker Security Co.. Dept. 58,
Willow Avenue at 17lh St.. Hoboken. N. J.
THANK YOU * FOR YOUR PAST PATRONAGE
100' lines. 12xl8". assorted color pennants. 4
ply plastic. $3.60 per line. Minimum Order. 3
lines. EXTRA WEATHERPROOF. ART FLAG CO.
C/0 SROKA, 4502 Maine Avenue, Baltimore 7,
Maryl.md.
DRIVE-IN EQUIPMENT, Available on Time,
E-7 Projectors. LL-1 Pedestals. 18" M.igazines.
Simplex soundheads, coated Series II lenses. Mag-
Bare Lamphouses. S0/160A Generator, rebuilt
with new amplifiealion all for $3,495. Dept. cc.
S.O.S. anema Supply Corporation. 602 \\. 52nd
Street. New York 19.
Limited quantity new drive-in speakers. $2.80.
Samples. $3.00. (Sieck or money order with order.
Economy Speaker Co.. P. 0. Box 5030, Memphis
12. Tenn.
Drive-lr> Theatre Tickets! 100.000 l"x2" special
printed roll tickets. $31.95. Send for our special
printed stub rod tickets for drive-ins. Sa/e. distuictive.
private, easy to check. Kansas City
Ticket Co.. Dept. 10, 108 W. 18th St., (Filmrow)
Kansas City 8, Mo.
PLAYGROUND EQUIPMENT
FOR SALE: I. IKK S¥M i'l.AVGROUND
EQUIPMENT. lteJisMl...r Miniature Train complete
with track. ciiacliK. automatic signals. Cost
$4,000. Now! $1,000. MIRACLE WHIKL MERRY-
GO-ROU.'VD complete with colorful canopy and
horses, and electric motor. Cost $1,600. NOW I
$500. C.VLL or WRITE COLniBIA AMUSE-
MENT CO. Box 510. PAIlUCAH. KENTUCKY
Oklahoma theatre,
and apartment. 335
itable ope. ation. seve
ing. Boxoffice. 7938.
few miles away now start-
300-car drive-in theatre, can be bought right.
Possibilities unlimited, snack bar located on one
of the main highways, two way deal, one side
faces the highway, the other the theatre. Draw
from Steel Mill. Ordnance Depot, farmers, ranchers.
st:ile hospital and other industries. For more
information write Polly Konemann, P. 0. Box
1644. Pueblo, Colorado.
$4,000 handles 200-car drive-in. Completely
CQuipped. Inverness. Florida. U. S. 41. near Ocala.
Freizschmar. Langford Building. Miami.
Unusual opportunity, 410 seats, fast growing
Tex:is town, population 5.000. Borders large
military installation. Refrigerated air-conditioned
building, new 1952. Modern, excelent condition.
$9,500 cash, lease on building $250 month. Box-
For Sale: 600-seal theatre. 400-car diive-in.
FJRht I.ane Bowling Alley, also six lane Bowling
Allev in Auburn. AMF equipment. Same owner.
0. C. .lohnson. Falls City. Nebr.iska.
THEATRES WANTED
Lease in Waco. Texas or near. Consider smaU
,vn. Nineteen years ex-perieiKed all phases. Boxoffice,
7929.
FILMS WANTED
Wanted: Buck Jones featuies. 16m
Good condition only. Richard Scanlt
Lumley Avenue, Detroit 10, Michigan.
FILMS FOR SALE
overlook anything,
as in 'The Master
nee" plus twenty
inn. refreshments.
ml every other ;ishased
on practical
'— greatest bargain
,\uur copy TODAY.
;. Boxoffice Book
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„„,e -hon 7,000 interviews o week,
,„,o,„o«onp.b.is.e...«s.po,.Ubo.edo„n,
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over ,000 mterviews a day.
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*Full particulars of Sindlinger's detailed analysis substantiating ^5.*^ W
this statement will be mailed to you upon request.
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