Best Methods to Ring the Register this Holiday Season

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INTERNET STRATEGIES, PRODUCT SOURCES & RETAIL NEWS OCTOBER 2014 • VOL. 25 • NO. 11 Plan for Profits NOW Best Methods to Ring the Register this Holiday Season Train Your Team for Success 24 Open House Do’s and Don’ts 16 Gift and Card Strategies 58 Best Gifts and Souvenirs 64 66 Success Lessons from ... and for Carts and Kiosks page 52 SEE IT, BUY IT, SELL IT AT ... Over 700,000 Products Online!

INTERNET STRATEGIES, PRODUCT SOURCES & RETAIL NEWS<br />

OCTOBER 2014 • VOL. 25 • NO. 11<br />

Plan for Profits NOW<br />

<strong>Best</strong> <strong>Methods</strong><br />

<strong>to</strong> <strong>Ring</strong> <strong>the</strong><br />

<strong>Register</strong> <strong>this</strong><br />

<strong>Holiday</strong> <strong>Season</strong><br />

Train Your Team for Success 24<br />

Open House<br />

Do’s and Don’ts 16<br />

Gift and Card Strategies 58<br />

<strong>Best</strong> Gifts and Souvenirs 64<br />

66<br />

Success Lessons from ... and for Carts and Kiosks<br />

page 52<br />

SEE IT, BUY IT, SELL IT AT ...<br />

Over 700,000 Products Online!


2 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

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IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

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Oc<strong>to</strong>ber 2014 | Volume 25 | Number 11<br />

Getting it Right:<br />

Kiosk and Cart<br />

Retailing<br />

page 52<br />

Partners<br />

NEWS<br />

14 By <strong>the</strong> Numbers<br />

MARKETING & MANAGEMENT<br />

16 5 Steps <strong>to</strong> Promote Your <strong>Holiday</strong> Open House<br />

24 The Expert Impact:<br />

Educated Sales Associates Sell More<br />

28 4 Tips For Successful Local &<br />

Handcrafted Sales<br />

32 Candy Retailers: Staying One Step Ahead<br />

with Eective Marketing<br />

WEB PROFITS<br />

34 Shoppers Prefer Gift Cards<br />

38 Social Media: An Online Window<br />

Shopping Experience<br />

42 Words That Make And Lose Money<br />

48 How Small Businesses Can Easily Use<br />

Innovations in Ecommerce <strong>to</strong> Grow<br />

50 Wholesale Supplier Direc<strong>to</strong>ry<br />

FEATURE<br />

52 Getting it Right: Kiosk and Cart Retailing<br />

INDEPENDENTRETAILER.com<br />

Facebook.com/IndependentRetailerMagazine<br />

@indretailer<br />

GIFTS & TOYS<br />

58 Preparing for <strong>Holiday</strong> Gift & Card Selling <strong>Season</strong><br />

64 Rhode Island Novelty Gifts & Souvenirs<br />

66 Safari Ltd. Miniatures Bring Ideas <strong>to</strong> Life<br />

TRADESHOWS<br />

68 OFFPRICE: Value and Speedy Delivery<br />

70–74 IGES Exhibi<strong>to</strong>r Preview<br />

75 IGES Floor Map<br />

80 IGES Index of Exhibi<strong>to</strong>rs<br />

116 Asia America Wholesale Show<br />

118 Oc<strong>to</strong>ber — Nov. 2014 Tradeshow Calendar<br />

JEWELRY & FASHION ACCESSORIES<br />

88 Consumers Demand A Perfect Fit<br />

90 Sun Fashion Designs:<br />

Jewelry That Lasts a Lifetime<br />

92 Seashell Fashion Accessories from Shellie<br />

SUPPLIER PROFILES<br />

94 Zaf Group Lighters, Cell Phone Accessories<br />

& More<br />

96 One S<strong>to</strong>p Shop at Eros Wholesale<br />

98 T&J Trading GA Inc.: Fast Growing<br />

Merchandise Distribu<strong>to</strong>r<br />

102 Product Spotlight<br />

C-STORE<br />

104 Q&A: The Rapid Growth of C-S<strong>to</strong>res in <strong>the</strong> US<br />

CLOSEOUTS<br />

112 Closeout Supplier Direc<strong>to</strong>ry<br />

Cover pho<strong>to</strong> courtesy of L&V Creations.<br />

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OFFPRICE<br />

Wholesale Show


8 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

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12 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


y <strong>the</strong> numbers<br />

Kiosks: A 360˚ Approach<br />

Kiosks account for<br />

$8 billion<br />

<br />

Transactions at selfservice<br />

kiosks are<br />

growing better than<br />

7%<br />

<br />

Transactions are<br />

expected <strong>to</strong> grow past<br />

$1 trillion<br />

in 2014 for all types<br />

<br />

Depending on <strong>the</strong> season Mall of America ranges between<br />

<br />

A kiosk owner only has<br />

a few seconds <strong>to</strong> grab a<br />

shopper's attention,<br />

and <strong>the</strong>n only a few<br />

more seconds <strong>to</strong> entice<br />

<strong>the</strong>m <strong>to</strong> interact with <strong>the</strong><br />

<br />

Retailing studies have<br />

shown that people<br />

typically scan about<br />

20 meters ahead of<br />

<strong>the</strong>mselves while <strong>the</strong>y<br />

walk, with peripheral<br />

vision of about <strong>to</strong><br />

<br />

On a kiosk, <strong>the</strong> products<br />

that account for <strong>the</strong> <strong>to</strong>p<br />

10%<br />

of sales<br />

should account for<br />

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IR | Oc<strong>to</strong>ber 2014<br />

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marketing & Management<br />

5 Steps <strong>to</strong> Promote Your<br />

<strong>Holiday</strong> Open House<br />

HOSTING A <strong>Holiday</strong> Open House is one of <strong>the</strong><br />

most exciting ways <strong>to</strong> draw shoppers in<strong>to</strong> your<br />

s<strong>to</strong>re, both for you and your guests. The experience<br />

helps <strong>to</strong> create and nurture valuable relationships<br />

between your business and <strong>the</strong> people in your community.<br />

The lively atmosphere, delicious treats and<br />

<strong>the</strong> fun and laughter are all necessary components<br />

<strong>to</strong> a successful event. While party planning generally<br />

focuses solely on <strong>the</strong> <strong>the</strong>me, entertainment,<br />

and refreshments for <strong>the</strong> events, one aspect often<br />

is overlooked: your promotion plan.<br />

If your promotion plan does not extend beyond<br />

a single invitation, you are doing it wrong. Your<br />

cus<strong>to</strong>mers are presented with information nearly<br />

non-s<strong>to</strong>p throughout <strong>the</strong>ir day, and it takes a concentrated<br />

effort <strong>to</strong> break through that noise and<br />

grab <strong>the</strong>ir attention. Following are five easy steps<br />

<strong>to</strong> add <strong>to</strong> your party plan that will turn your open<br />

house in<strong>to</strong> a full one.<br />

by Jessica Moretti<br />

Tease<br />

Everyone loves being in suspense. The mystery and<br />

anticipation generates a certain excitement that<br />

you cannot get any o<strong>the</strong>r way. Use <strong>this</strong> <strong>to</strong> your<br />

advantage. At least a month before your event, start<br />

teasing your cus<strong>to</strong>mers through social media, email<br />

and in-s<strong>to</strong>re about your upcoming event with coy<br />

messages like, “Something big is happening at our<br />

s<strong>to</strong>re! Anyone curious?”<br />

Grow your email list by prompting your cus<strong>to</strong>mers<br />

<strong>to</strong> share <strong>the</strong>ir email with you by asking, “Want<br />

<strong>to</strong> join our emailing list? You will be <strong>the</strong> first <strong>to</strong><br />

know about a super secret event we are planning!”<br />

The more engaged your cus<strong>to</strong>mers are at <strong>the</strong> time<br />

you invite <strong>the</strong>m <strong>to</strong> your event, <strong>the</strong> more receptive<br />

<strong>the</strong>y will be, so start early.<br />

continued on page 18<br />

16 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


Visit us at IGES. Booths PF - 8504, 05, 06<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

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marketing & Management<br />

continued from page 16<br />

Invite<br />

Once you are ready <strong>to</strong> officially invite your shoppers<br />

<strong>to</strong> your event, take a fully integrated approach <strong>to</strong> maximize<br />

attendance. Use each one of your communication<br />

channels <strong>to</strong> spread <strong>the</strong> word. First, start by creating a<br />

Facebook event page. Add <strong>the</strong> need-<strong>to</strong>-know details,<br />

along with a s<strong>to</strong>refront pho<strong>to</strong> and your address. Do not<br />

just create <strong>this</strong> page and forget about it. You should use<br />

it <strong>to</strong> post updates and generate excitement.<br />

Next, add <strong>the</strong> announcement <strong>to</strong> your website.<br />

Display an invitation on your homepage with graphic<br />

elements that link <strong>to</strong> your events page on your website<br />

where guests can RSVP. If you do not have RSVP<br />

capabilities on your website, link <strong>to</strong> your Facebook<br />

event page instead.<br />

Then, send an email invitation that includes <strong>the</strong><br />

details, and a but<strong>to</strong>n in your email that links back <strong>to</strong><br />

your events page <strong>to</strong> RSVP. Why link <strong>to</strong> <strong>the</strong> events<br />

page on your website and not your Facebook page?<br />

Because you want <strong>to</strong> take every opportunity <strong>to</strong> drive<br />

traffic <strong>to</strong> your website. Not only will your cus<strong>to</strong>mers<br />

be able <strong>to</strong> RSVP <strong>to</strong> your event, but <strong>the</strong>y will also be<br />

more inclined <strong>to</strong> check out <strong>the</strong> rest of your website.<br />

Finally, send a confirmation email with a link <strong>to</strong> your<br />

Facebook events page <strong>to</strong> anyone who RSVP’d from<br />

your website. Let <strong>the</strong>m know that <strong>the</strong>y can get updates<br />

and information, and share <strong>the</strong>ir excitement with o<strong>the</strong>rs<br />

on <strong>the</strong> Facebook page.<br />

After <strong>the</strong> digital invitations are underway, you<br />

should turn your attention <strong>to</strong> <strong>the</strong> traditional means<br />

of event promotion. This will give you <strong>the</strong> fully integrated<br />

approach. Send postcards through snail mail;<br />

display posters throughout your s<strong>to</strong>re, and ask your<br />

neighboring businesses <strong>to</strong> put <strong>the</strong>m up as well; utilize<br />

bag inserts; and send a press release <strong>to</strong> your local news<br />

outlets. Be sure in all of <strong>the</strong>se communication pieces<br />

<strong>to</strong> provide a link <strong>to</strong> your website for more information.<br />

Remind<br />

Even with an integrated approach, it is possible for<br />

cus<strong>to</strong>mers <strong>to</strong> forget about your event. A few friendly<br />

continued on page 22<br />

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18 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

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20 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

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marketing & Management<br />

continued from page 18<br />

reminders can make a significant impact on your<br />

attendance. Use your Facebook events page <strong>to</strong> generate<br />

excitement, teasing again <strong>to</strong> create suspense. Post<br />

reminders and updates <strong>to</strong> keep your audience engaged.<br />

Then two days before <strong>the</strong> event, send an email update<br />

<strong>to</strong> all who RSVP’d with <strong>the</strong> final details, and ano<strong>the</strong>r<br />

<strong>to</strong> cus<strong>to</strong>mers who have not confirmed <strong>the</strong>ir attendance,<br />

as one last chance for <strong>the</strong>m <strong>to</strong> join in <strong>the</strong> fun.<br />

Update<br />

Despite how easy <strong>this</strong> step actually is, sometimes it can<br />

be <strong>the</strong> most challenging. During your event, posting<br />

pictures and sharing updates on social media is important.<br />

It gives <strong>the</strong> people who were unable <strong>to</strong> attend<br />

a way <strong>to</strong> participate in <strong>the</strong> fun, and may even entice<br />

some folks <strong>to</strong> head over and join in before it’s over. It<br />

also captures <strong>the</strong> memories and fun for all attendees <strong>to</strong><br />

relive again and again. But most importantly, it helps<br />

you gain exposure in your community.<br />

Wrap up<br />

Often overlooked after a party is <strong>the</strong> wrap up. So much<br />

goes in<strong>to</strong> planning an event that once it is over, you<br />

probably can’t wait <strong>to</strong> put your feet up and rest. Do<br />

it! You deserve it, but don’t forget <strong>to</strong> follow up in a<br />

day or so of <strong>the</strong> event. Send an email <strong>to</strong> thank those<br />

who attended, and include a coupon or special gift for<br />

<strong>the</strong>ir next visit. Post a pho<strong>to</strong> album <strong>to</strong> Facebook and<br />

encourage everyone <strong>to</strong> tag <strong>the</strong>mselves in <strong>the</strong> pho<strong>to</strong>s.<br />

This will allow you <strong>to</strong> continue <strong>the</strong> fun and carry on<br />

<strong>the</strong> conversation long after <strong>the</strong> event has ended. The<br />

best way <strong>to</strong> increase attendance for your next event is<br />

by making your last event <strong>the</strong> talk of <strong>the</strong> <strong>to</strong>wn.<br />

If you’d like more tips on event planning, visit<br />

SnapRetail’s Resource Center at snapretail.com/<br />

resource-center, <strong>to</strong> download The Ultimate Event<br />

Marketing Success Kit. ■<br />

Jessica Moretti is <strong>the</strong> marketing communications manager for<br />

SnapRetail, <strong>the</strong> only online marketing solution created specifically<br />

for independent retailers. She has a journalism and public relations<br />

background, graduating from Indiana University of Pennsylvania.<br />

For more information, visit snapretail.com.<br />

22 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

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marketing & Management<br />

The Expert Impact:<br />

Educated Sales Associates Sell More by Tom S<strong>to</strong>ckham<br />

ASK ANYONE: “Do more knowledgeable, experienced,<br />

passionate people create better buying experiences?”<br />

The inevitable answer: “Of course!” Successful<br />

brands and retailers know that engaged and knowledgeable<br />

sales associates are a key part of competing<br />

in <strong>to</strong>day’s retail environment. Yet for three decades,<br />

retail’s focus on low prices and broad selection has<br />

added up <strong>to</strong> less help for consumers. With <strong>the</strong> endless<br />

choices for consumers <strong>to</strong>day, across a dizzying number<br />

of SKUs, retailers need <strong>to</strong> understand that consumers<br />

want and seek out expert guidance for <strong>the</strong>ir buying<br />

decisions as much as ever before.<br />

However, retailers have had very little data available<br />

<strong>to</strong> show <strong>the</strong> impact on investing in <strong>the</strong>ir sales staff, until<br />

now. With more than 90 percent of all retail commerce<br />

still happening in physical s<strong>to</strong>res, retailers need <strong>to</strong> look<br />

more deeply in<strong>to</strong> <strong>the</strong>ir investment in building engaged,<br />

knowledgeable associates.<br />

Impact of brand knowledge<br />

Just how much of an impact can brand knowledge<br />

and helpful expertise on <strong>the</strong> sales floor really make?<br />

Marshall Fisher, a professor at <strong>the</strong> Whar<strong>to</strong>n School,<br />

University of Pennsylvania, led a study involving<br />

more than 63,500 retail sales associates in 330 s<strong>to</strong>res<br />

over two years, comparing point-of-sale data <strong>to</strong> sales<br />

associates’ engagement with training platforms in <strong>the</strong><br />

categories and brands <strong>the</strong>y sell. The study was designed<br />

<strong>to</strong> normalize out <strong>the</strong> variables like tenure, inven<strong>to</strong>ry<br />

levels and hours worked, <strong>to</strong> help isolate <strong>the</strong> impact of<br />

engaged sales associates.<br />

The result: sales associates who engage with product<br />

education sell more; a lot more, actually. Those<br />

that interact with training are highly productive<br />

employees. The study shows that sales associates who<br />

interacted with one short online training course sold<br />

69 percent more than those who didn’t. Associates<br />

continued on page 26<br />

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24 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

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marketing & Management<br />

Educated Sales Associates<br />

continued from page 24<br />

that completed six or more short courses sold 123<br />

percent more than those who <strong>to</strong>ok none. There are<br />

some specific steps retailers and brands can take <strong>to</strong><br />

use <strong>this</strong> data <strong>to</strong> improve <strong>the</strong>ir own business.<br />

Invest in <strong>the</strong> right people<br />

There are people out <strong>the</strong>re who love and use <strong>the</strong> products<br />

you sell, and your competi<strong>to</strong>rs’ products, every day.<br />

Train <strong>the</strong> people who love your stu<br />

So often, retail employees get trained in things like how<br />

<strong>to</strong> improve service. That has a place, but if <strong>the</strong>y don’t<br />

know <strong>the</strong> products inside and out, <strong>the</strong>y won’t be able<br />

<strong>to</strong> provide <strong>the</strong> proper guidance. And if your cus<strong>to</strong>mers<br />

have a bad experience after <strong>the</strong>y leave your s<strong>to</strong>re, that<br />

smiley face from your team doesn’t mean much.<br />

Reward expertise<br />

If your employees are in love with <strong>the</strong> products you<br />

sell and know everything about <strong>the</strong>m, <strong>the</strong>n <strong>the</strong>y probably<br />

want <strong>to</strong> be rewarded with <strong>the</strong> stuff you sell, discounts<br />

on merchandise, tickets <strong>to</strong> related events, etc.<br />

Evangelize <strong>the</strong> value of<br />

helpful expertise<br />

We are all consumers, and fundamentally can speak<br />

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26 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


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IR | Oc<strong>to</strong>ber 2014<br />

27


marketing & Management<br />

4 Tips For Successful<br />

Local & Handcrafted Sales<br />

by Dan McCready<br />

IT’S NO secret that in our busy 21st century world,<br />

<strong>the</strong>re’s a growing trend <strong>to</strong>ward handcrafted, local, and<br />

American made goods. In an era where so much is<br />

mass-produced overseas and <strong>the</strong> latest gadgets<br />

come out every six months, people<br />

increasingly want <strong>to</strong> experience more<br />

au<strong>the</strong>nticity in what <strong>the</strong>y carry, wear,<br />

and bring in<strong>to</strong> <strong>the</strong>ir homes. As a<br />

retailer, <strong>the</strong>re’s nothing like <strong>the</strong><br />

reward of supporting small-scale<br />

makers, enabling <strong>the</strong>m <strong>to</strong> follow<br />

<strong>the</strong>ir passions by connecting <strong>the</strong>m<br />

with new cus<strong>to</strong>mers.<br />

Unfortunately, as an ecommerce shop,<br />

succeeding in carrying handcrafted, local, or<br />

American made goods is not as easy as uploading<br />

products online and hoping that cus<strong>to</strong>mers will come.<br />

A number of fac<strong>to</strong>rs make it hard. Handcrafted and<br />

local products are still not what most consumers are<br />

looking for, and it’s hard <strong>to</strong> win on price. Fur<strong>the</strong>rmore,<br />

while it’s easy <strong>to</strong> appreciate <strong>the</strong> beauty of a handmade<br />

item when you’re holding it in your hands, it’s<br />

much more difficult <strong>to</strong> do so when you’re<br />

viewing it on a lap<strong>to</strong>p.<br />

How does an online retailer overcome<br />

<strong>the</strong>se challenges <strong>to</strong> tell <strong>the</strong> s<strong>to</strong>ry<br />

of handmade, local, or American<br />

made products? Here are four tips:<br />

1. Tell <strong>the</strong> s<strong>to</strong>ry.<br />

When you’re living in <strong>the</strong> world of handcrafted<br />

and American made products, it’s<br />

<strong>the</strong> s<strong>to</strong>ry that cus<strong>to</strong>mers want <strong>to</strong> hear. It’s <strong>the</strong><br />

lea<strong>the</strong>r hide laid out on <strong>the</strong> mountain workshop table,<br />

or <strong>the</strong> artist’s passion <strong>to</strong> quit his day job and devote<br />

continued on page 30<br />

28 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


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IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

29


marketing & Management<br />

Local & Handcrafted Sales<br />

continued from page 28<br />

his life <strong>to</strong> working with his hands. The<br />

role of a retailer is <strong>to</strong> tell that s<strong>to</strong>ry, with<br />

<strong>to</strong>ols like pho<strong>to</strong>graphy, interviews, writing,<br />

and social media, all geared <strong>to</strong>ward<br />

telling <strong>the</strong> inspiring s<strong>to</strong>ries of your artists<br />

and <strong>the</strong>ir special work. It might feel<br />

like you’re running a small magazine<br />

alongside your shop.<br />

2. Invest in pho<strong>to</strong>graphy.<br />

The most important part of s<strong>to</strong>rytelling<br />

online is pho<strong>to</strong>graphy. In <strong>to</strong>day’s world,<br />

for better or worse, people don’t read information like<br />

<strong>the</strong>y used <strong>to</strong>. They skim, and <strong>the</strong>y’re most influenced by<br />

images. On <strong>the</strong> web, <strong>the</strong> only way a viewer can appreciate<br />

<strong>the</strong> richness of a handcrafted product is through <strong>the</strong><br />

camera lens. Great pho<strong>to</strong>graphy is expensive but worth<br />

it. Think about <strong>the</strong> background of your image. Does it<br />

help <strong>the</strong> s<strong>to</strong>ry? Your pho<strong>to</strong>graphy should dovetail from<br />

your product pages in<strong>to</strong> your blog, and <strong>the</strong>n in<strong>to</strong> your<br />

social media. It’s true what <strong>the</strong>y say: a picture tells a<br />

thousand words.<br />

3. Write for emotion.<br />

Along with your pho<strong>to</strong>graphy, of<br />

course, comes writing. And <strong>the</strong> best<br />

way <strong>to</strong> break in<strong>to</strong> a reader’s mind is <strong>to</strong><br />

convey emotion. Fortunately, when<br />

you’re carrying handcrafted and locally<br />

made work, <strong>the</strong>re’s no shortage of emotion,<br />

whe<strong>the</strong>r it’s <strong>the</strong> potter who stays<br />

up 18 hours <strong>to</strong> fire her wood-burning<br />

kiln, or <strong>the</strong> glassblower who chose his<br />

medium because of <strong>the</strong> challenge of<br />

working by hand with glass. Keep a journal whenever<br />

you visit your makers, and turn your most emotionally<br />

powerful notes in<strong>to</strong> blog and social media<br />

content. Also, don’t be afraid <strong>to</strong> write about broader<br />

<strong>the</strong>mes that are important <strong>to</strong> your brand, beyond your<br />

products and <strong>the</strong> craftsmen whose work you carry.<br />

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30 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


4. Nail down your<br />

operations.<br />

S<strong>to</strong>rytelling aside, when it comes<br />

<strong>to</strong> operating an ecommerce business,<br />

<strong>the</strong>re’s no getting around it:<br />

handcrafted and limited quantities<br />

aren’t easy. The uniqueness<br />

is what makes each piece special,<br />

but it’s also what makes your job<br />

difficult. Just <strong>this</strong> month, my<br />

company received a shipment of<br />

hand-blown glass. Every piece was<br />

a different size, not by millimeters,<br />

but by inches! We received a batch<br />

of scarves last month that had a<br />

different shade of dye than <strong>the</strong> first<br />

batch we had just finished pho<strong>to</strong>graphing;<br />

a symp<strong>to</strong>m of natural<br />

dye availability that season. But<br />

who doesn’t like a challenge?<br />

Carrying handmade, local, and<br />

American made goods brings<br />

its own unique set of challenges.<br />

However, <strong>the</strong>re’s nothing more<br />

rewarding than telling an artist’s<br />

inspiring s<strong>to</strong>ry, helping individual<br />

craftsmen <strong>to</strong> thrive in <strong>the</strong> admirable<br />

professions <strong>the</strong>y’ve chosen,<br />

and connecting a modern world<br />

with an heirloom product that<br />

your cus<strong>to</strong>mers can pass on <strong>to</strong><br />

<strong>the</strong>ir children one day. ■<br />

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IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

31


marketing & Management<br />

Candy Retailers:<br />

Staying One Step Ahead with<br />

Effective Marketing<br />

by Kristin Robinson<br />

CANDY RETAILERS are discovering that<br />

using <strong>the</strong> Internet <strong>to</strong> market <strong>the</strong>ir wide selection<br />

of candies and products in <strong>the</strong>ir s<strong>to</strong>res is helping<br />

<strong>to</strong> increase <strong>the</strong>ir profits at a<br />

rate like never before. Candy<br />

retailers have evolved in<strong>to</strong><br />

diverse businesses that sell<br />

everything from your classic<br />

lollipops <strong>to</strong> artisanal creations.<br />

There are countless<br />

media outlets that can be<br />

used as a resource and <strong>this</strong><br />

makes business only sweeter.<br />

Marketing channels have<br />

become more diverse over<br />

<strong>the</strong> last few years and it’s<br />

become <strong>the</strong> norm <strong>to</strong> include<br />

some type of digital advertising<br />

in your marketing plan.<br />

There is much <strong>to</strong> consider<br />

and multiple opportunities<br />

being created daily meaning<br />

you have <strong>to</strong> stay one step<br />

ahead of <strong>the</strong> emerging trends<br />

and have in depth knowledge<br />

of <strong>the</strong> marketplace. When<br />

doing so, it’s important <strong>to</strong><br />

evaluate your cus<strong>to</strong>mers and<br />

what <strong>the</strong>ir candy needs are.<br />

Each cus<strong>to</strong>mer is unique and<br />

it’s your job <strong>to</strong> ensure that<br />

<strong>the</strong>y know that you have what<br />

<strong>the</strong>y need.<br />

To do <strong>this</strong>, you need <strong>to</strong> consider all options starting<br />

with social media outlets, blogs, forums, online<br />

communities, CPC campaigns, and <strong>the</strong> multitude<br />

of websites who speak <strong>to</strong> <strong>the</strong> different audiences.<br />

Candy retailers have <strong>to</strong> be extremely cognizant of<br />

what message <strong>the</strong>y put where and who <strong>the</strong>y are<br />

speaking <strong>to</strong>. For example, if you want <strong>to</strong> reach brides<br />

or <strong>the</strong> mo<strong>the</strong>r of <strong>the</strong> bride who is looking for candy<br />

for <strong>the</strong> trending “candy buffet” you should consider<br />

marketing on bridal websites or in online bridal<br />

blogs. It’s not uncommon for <strong>the</strong>se types of media<br />

outlets <strong>to</strong> be looking for sponsors or want <strong>to</strong> partner<br />

with you <strong>to</strong> benefit both your businesses.<br />

If you have a limited<br />

marketing budget, ano<strong>the</strong>r<br />

great way <strong>to</strong> get your products<br />

and s<strong>to</strong>re exposure is<br />

social media. Why? Because<br />

it is free! Pinterest is great for<br />

any company who wants <strong>to</strong><br />

market tangible products. It<br />

is a <strong>to</strong>ol that showcases your<br />

product in <strong>the</strong> category or<br />

board of your choosing.<br />

Pinterest has become a leading<br />

social media platform,<br />

and features in Pinterest can<br />

transform your account in<strong>to</strong><br />

a highly visible s<strong>to</strong>refront<br />

experience. You have <strong>the</strong><br />

option of linking each picture<br />

<strong>to</strong> a specified page, which<br />

will increase traffic <strong>to</strong> your<br />

site, and hopefully turn your<br />

Pinterest profile <strong>to</strong> a separate<br />

one s<strong>to</strong>p shop for your brand.<br />

Candy retailers have <strong>to</strong><br />

change with <strong>the</strong> times and<br />

stay abreast on what is happening<br />

in <strong>the</strong> industry. They<br />

have <strong>to</strong> understand that <strong>the</strong><br />

candy business will continue<br />

<strong>to</strong> evolve and that <strong>the</strong>y need develop new ways<br />

of keeping <strong>the</strong>ir cus<strong>to</strong>mers informed, happy and<br />

coming back. ■<br />

Kristin Robinson is <strong>the</strong> Direc<strong>to</strong>r of Marketing for Royal Enterprises.<br />

A graduate from The Pennsylvania State University with a<br />

Corporate Communications Degree, she has over 10 years experience<br />

in <strong>the</strong> media, marketing and advertising industry where she<br />

has worked with higher education, pharmaceutical, retail, financial<br />

and many o<strong>the</strong>r types of clients. For more information about Royal<br />

Wholesale Candy, visit www.royalwholesalecandy.com.<br />

32 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


web profits<br />

Shoppers Prefer Gift Cards<br />

by Render Dahiya<br />

THERE IS a lot of talk <strong>the</strong>se days about switching <strong>to</strong><br />

virtual, digital and mobile payments. We hear every<br />

day about how soon we’ll be paying for holiday shopping<br />

sprees with our phones instead of our wallets and<br />

plastic gift cards. However, you probably didn’t know<br />

that <strong>the</strong> vast majority of Americans still prefer physical<br />

gift cards <strong>to</strong> electronic ones. Shocked? Don’t be fooled<br />

by all <strong>the</strong> hype surrounding mobile payments. Your<br />

organization will still benefit from offering traditional<br />

gift cards <strong>to</strong> buyers.<br />

In a recent survey of a thousand U.S. shoppers, <strong>the</strong><br />

Retail Gift Card Association found that 79 percent<br />

actually preferred <strong>to</strong> give a physical card as a gift, as<br />

opposed <strong>to</strong> a digital card. Additionally, 54 percent of<br />

shoppers hadn’t even heard of mobile/e-gifting, and<br />

only one percent planned <strong>to</strong> give only e-gift cards in<br />

<strong>the</strong> future. While some early adopters will always prefer<br />

more tech-savvy means of purchasing, it’s important<br />

not <strong>to</strong> overlook what <strong>the</strong> majority of folks are doing,<br />

and are comfortable with using.<br />

Digital gifting programs<br />

Most retailers regularly reinforce <strong>this</strong> point when <strong>the</strong>y<br />

hire a company <strong>to</strong> create a digital or mobile social gifting<br />

program. In most cases, after <strong>the</strong>ir digital program<br />

has launched, <strong>the</strong>y end up also creating a supplemental<br />

physical card offering <strong>to</strong> reach <strong>the</strong> large numbers of<br />

potential cus<strong>to</strong>mers that aren’t interested in <strong>the</strong>ir digital<br />

<strong>to</strong>ols. This doesn’t mean that digital gifting isn’t a great<br />

option. In fact, digital and physical cards very much<br />

complement each o<strong>the</strong>r, as digital gifting provides a<br />

great option for last-minute gifts that extend <strong>the</strong> sales<br />

season <strong>to</strong> supplement your holiday earnings, or at any<br />

time of year.<br />

However, digital gifting cannot yet stand alone.<br />

Facebook recently shut down its digital gifting program<br />

when it was deemed unsuccessful, and o<strong>the</strong>r social<br />

continued on page 36<br />

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34 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

35


web profits<br />

Gift Cards<br />

continued from page 34<br />

media platforms have now added a card element <strong>to</strong><br />

<strong>the</strong>ir offerings. By providing physical cards in addition<br />

<strong>to</strong> a digital gifting option, <strong>this</strong> “multi-channel”<br />

approach offers your cus<strong>to</strong>mers more choice and<br />

improved ability <strong>to</strong> personalize <strong>the</strong>ir cards, <strong>the</strong>reby<br />

making <strong>the</strong>m more satisfied and more likely <strong>to</strong> recommend<br />

your brand.<br />

On-demand card production<br />

There are ways you can provide <strong>the</strong>se options <strong>to</strong><br />

cus<strong>to</strong>mers while protecting and even improving your<br />

bot<strong>to</strong>m line. Traditional card production companies<br />

require brands <strong>to</strong> forecast card volumes and types<br />

ahead of time, and <strong>the</strong>n invest in and s<strong>to</strong>re costly inven<strong>to</strong>ry,<br />

which is especially difficult around <strong>the</strong> holidays.<br />

Preprinted inven<strong>to</strong>ry increases operating costs, risk,<br />

and reduces flexibility, which can have significant<br />

opportunity cost if you’ve made <strong>the</strong> wrong bet on<br />

seasonal trends or consumer demands.<br />

By contrast, using an on-demand card production<br />

model is <strong>the</strong> most efficient way <strong>to</strong> offer physical cards,<br />

and provide myriad personalization options. Cus<strong>to</strong>mer<br />

affinity is built when consumers can personalize <strong>the</strong><br />

gifting experience, using options like a greeting card<br />

with cus<strong>to</strong>m gift tags, labels or o<strong>the</strong>r creative packaging.<br />

Multi-channel gifting programs are a must for<br />

retailers. They provide a seamless brand experience<br />

for your cus<strong>to</strong>mers. By investing in your physical card<br />

program, in addition <strong>to</strong> digital gifting, you can continue<br />

<strong>to</strong> reach <strong>the</strong> vast majority of American shoppers and<br />

capitalize on every moment of <strong>the</strong> upcoming holiday<br />

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36 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


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IR | Oc<strong>to</strong>ber 2014 37


web profits<br />

Social Media: An Online<br />

Window Shopping Experience<br />

by Sheridan Orr<br />

IN TODAY’S increasingly<br />

digital world, it’s important<br />

for online retailers <strong>to</strong> leverage<br />

social media and develop<br />

a memorable online “window”<br />

shopping experience.<br />

One common misconception<br />

among retailers is that<br />

money can’t be made directly<br />

through social platforms, but<br />

<strong>the</strong>re is indeed potential for a<br />

clear stream of revenue driven by branded, strategic<br />

and innovative social media activity. For consumers<br />

scrolling through posts on Facebook and Tumblr, or<br />

<strong>the</strong> array of images on Pinterest and Instagram, it is<br />

similar <strong>to</strong> strolling down Main Street past local shops.<br />

If <strong>the</strong>y see an ad, post or Pin that peaks <strong>the</strong>ir interest,<br />

<strong>the</strong>y are more likely <strong>to</strong> click on it, just as <strong>the</strong>y’d be<br />

more likely <strong>to</strong> walk in<strong>to</strong> a s<strong>to</strong>re with an interesting<br />

window display.<br />

With features such as<br />

“Rich Pins” on Pinterest or<br />

<strong>the</strong> new “Buy But<strong>to</strong>n” being<br />

tested by Facebook, social<br />

media can be used <strong>to</strong> turn<br />

conversations in<strong>to</strong> conversions.<br />

ChannelAdvisor’s<br />

recent Multichannel<br />

E-commerce Study of more<br />

than 200 retailers in <strong>the</strong> US<br />

and UK who sell products online, found that retailers’<br />

<strong>to</strong>p three business goals for social media are <strong>to</strong><br />

increase brand awareness (70%), reach a new generation<br />

of cus<strong>to</strong>mers (41%), and <strong>to</strong> drive conversions<br />

(40%). Social media is a relatively low cost marketing<br />

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executed by retailers.<br />

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38 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


Develop a strong voice<br />

on social media<br />

Years ago, department s<strong>to</strong>res relied<br />

solely on ornate window displays <strong>to</strong><br />

showcase seasonal products, and <strong>to</strong><br />

entice cus<strong>to</strong>mers <strong>to</strong> enter <strong>the</strong> s<strong>to</strong>re<br />

and make a purchase. In <strong>the</strong> rapidly<br />

growing social media landscape,<br />

<strong>this</strong> same idea has shifted <strong>to</strong> a<br />

more visual focused form of digital<br />

commerce. Social media platforms<br />

offer retailers <strong>the</strong> ability <strong>to</strong> establish<br />

a strong voice through consistent<br />

and compelling product imagery.<br />

Retailers can use Pinterest <strong>to</strong><br />

create cus<strong>to</strong>mized and branded<br />

boards for events, seasons and<br />

trends, <strong>to</strong> quickly and easily update<br />

and share new product offerings.<br />

Pinterest offers Rich Pins that<br />

include pricing and quantity information<br />

in <strong>the</strong> Pin itself, allowing<br />

consumers <strong>to</strong> click on an item of<br />

interest and be taken directly <strong>to</strong> <strong>the</strong><br />

retailer’s website <strong>to</strong> purchase that<br />

item. These pages are a showcase<br />

for products, and are delivered<br />

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Different social media platforms<br />

deliver different benefits <strong>to</strong> retailers.<br />

Online retailers should make<br />

sure <strong>the</strong>y have a brand presence on<br />

as many social networks as appropriate<br />

for <strong>the</strong>ir audiences, with <strong>the</strong><br />

goal of driving sales and creating<br />

brand advocacy. Facebook is making<br />

strides in social commerce with<br />

<strong>the</strong> recently announced Facebook<br />

Buy But<strong>to</strong>n feature that allows a<br />

consumer <strong>to</strong> buy directly from a<br />

retailer without leaving Facebook.<br />

While Facebook and Twitter have<br />

been used <strong>to</strong> spot trends, engage<br />

potential cus<strong>to</strong>mers and track<br />

behaviors, Pinterest and Tumblr<br />

continued on page 40<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

39


web profits<br />

Social Media<br />

continued from page 39<br />

are better suited for selling products because of <strong>the</strong>ir<br />

strong visual display capabilities. Regardless of <strong>the</strong> platform,<br />

it is evident that social commerce is on <strong>the</strong> rise,<br />

with nearly a third of US retailers<br />

surveyed in ChannelAdvisor’s<br />

Multichannel E-Commerce<br />

Study reporting that <strong>the</strong>y use<br />

social media <strong>to</strong> advertise promotions<br />

and/or deals.<br />

Asking cus<strong>to</strong>mers <strong>to</strong> share<br />

content has also become a<br />

main focus for retailers on<br />

social media. This call <strong>to</strong> action<br />

can encourage cus<strong>to</strong>mers <strong>to</strong> tap<br />

<strong>the</strong>ir friends and followers, catching <strong>the</strong> attention of<br />

potential new shoppers. What makes a post worth<br />

sharing follows a strict formula: A clear call <strong>to</strong> action,<br />

with a little incentive. For example, offering consumers<br />

10 percent off <strong>the</strong>ir next purchase if <strong>the</strong>y “share” a post<br />

creates a domino effect of continuous sharing <strong>to</strong> spread<br />

a retailer’s brand and products. Developing cus<strong>to</strong>mer<br />

relationships and maintaining social engagement will<br />

keep a retailer’s voice active in conversations online,<br />

linking <strong>the</strong>m directly with <strong>the</strong> people that matter most<br />

<strong>to</strong> <strong>the</strong>ir business.<br />

Prepare for next<br />

generation of<br />

social commerce<br />

Staying on <strong>to</strong>p of retail-focused<br />

social media trends can lead <strong>to</strong><br />

great dividends for a business.<br />

At <strong>the</strong> moment, visualization is<br />

<strong>the</strong> buzzword in <strong>the</strong> online retail<br />

world. The more visually appealing<br />

a brand’s presence is on social<br />

media, <strong>the</strong> more enticing it becomes <strong>to</strong> consumers.<br />

Facebook, Instagram, Tumblr and Pinterest all feature a<br />

user-friendly platform for cus<strong>to</strong>mers <strong>to</strong> see <strong>the</strong> products<br />

<strong>the</strong>y want firsthand, and Twitter continues <strong>to</strong> make<br />

great strides in becoming more visual. The addition of<br />

purchasing options like Rich Pins on Pinterest and <strong>the</strong><br />

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40 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


upcoming Facebook Buy But<strong>to</strong>n<br />

will only increase <strong>the</strong> value of social<br />

media as a <strong>to</strong>ol for retailers.<br />

Mobile optimization is ano<strong>the</strong>r<br />

important fac<strong>to</strong>r for <strong>to</strong>day’s consumer,<br />

as it provides an added<br />

level of accessibility and usability.<br />

According <strong>to</strong> ChannelAdvisor’s<br />

recent Multichannel E-Commerce<br />

Study, online retailers are aware of<br />

<strong>the</strong> opportunities made possible<br />

through mobile, with 86 percent of<br />

surveyed retailers stating that <strong>the</strong>y<br />

believe web traffic from mobile<br />

devices will increase over <strong>the</strong> next<br />

two years. Much of e-commerce<br />

is happening via smartphones or<br />

tablets, and difficulty making purchases<br />

via a mobile device could<br />

deter cus<strong>to</strong>mers and decrease return<br />

visi<strong>to</strong>rs. This is especially prevalent<br />

when considering <strong>the</strong> combined<br />

potential behind both mobile and<br />

social commerce. With Facebook’s<br />

Q2 2014 Earnings report indicating<br />

that nearly 400 million users<br />

access <strong>the</strong> social media platform<br />

exclusively through mobile, <strong>the</strong><br />

introduction of <strong>the</strong> Facebook Buy<br />

But<strong>to</strong>n poses immense potential<br />

for online retailers <strong>to</strong> expand <strong>the</strong>ir<br />

cus<strong>to</strong>mer base.<br />

Retailers need <strong>to</strong> be available<br />

<strong>to</strong> consumers on all channels of<br />

technology, <strong>to</strong> ensure <strong>the</strong>ir messages<br />

break through <strong>the</strong> cluttered<br />

online market. When used strategically,<br />

social media can help<br />

online retailers fur<strong>the</strong>r develop<br />

a brand personality, engage with<br />

consumers directly, and broaden<br />

<strong>the</strong>ir reach beyond <strong>the</strong> traditional<br />

means of marketing and selling <strong>to</strong><br />

new cus<strong>to</strong>mers. ■<br />

FRAMED & MATTED<br />

EMBROIDERIES<br />

Pho<strong>to</strong> Mats & Frames <br />

Sheridan Orr leads global product marketing<br />

for ChannelAdvisor (NYSE:ECOM), a leading<br />

provider of e-commerce software for digital<br />

marketing and online marketplaces such<br />

as Amazon and eBay. For more information<br />

or <strong>to</strong> view <strong>the</strong> Multichannel E-Commerce<br />

Study, visit channeladvisor.com.<br />

Ltd<br />

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IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

41


web profits<br />

Words That Make And Lose<br />

Money on Your Ecommerce Site<br />

by Eric Leuenberger<br />

CRAFTING A marketing strategy that<br />

works <strong>to</strong> generate sales is not an easy<br />

feat. However, it can become easier<br />

when taking in<strong>to</strong> consideration<br />

some tried and true psychological<br />

fac<strong>to</strong>rs that have been proven<br />

<strong>to</strong> persuade consumers <strong>to</strong> take<br />

action. One of those psychological<br />

fac<strong>to</strong>rs is <strong>the</strong> power of words.<br />

When used correctly, words<br />

have <strong>the</strong> ability <strong>to</strong> convince a cus<strong>to</strong>mer<br />

<strong>to</strong> take action, even if <strong>the</strong>y were<br />

not quite ready <strong>to</strong> do so beforehand. On <strong>the</strong><br />

contrary, when used incorrectly, words have <strong>the</strong><br />

power <strong>to</strong> stall even <strong>the</strong> best laid out marketing efforts.<br />

Marketers have said that words can be grouped in<strong>to</strong><br />

two categories: words that lose money and words that<br />

make money. Many studies have gone in<strong>to</strong> finding<br />

out what types of words trigger positive<br />

effects within consumers. Likewise,<br />

similar tests have been run <strong>to</strong> determine<br />

which words can negatively<br />

impact <strong>the</strong> consumer’s response.<br />

These responses are often based<br />

on feelings derived (many times<br />

unknowingly) from <strong>the</strong> words<br />

<strong>the</strong>mselves. In some cases, with<br />

just a few adjustments in copy, one<br />

can turn what might have been a lost<br />

sale in<strong>to</strong> a closed sale.<br />

14 words that lose money<br />

1. Price<br />

This may be one of those unavoidable terms, and in fact<br />

is one that seems <strong>to</strong> be expected in ecommerce sites.<br />

42 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


However, it might be worth testing<br />

different terms, or leaving it out<br />

completely. For example, instead<br />

of saying “Price: $50” consider just<br />

listing <strong>the</strong> price as “$50.”<br />

2. Cost<br />

Again, possibly ano<strong>the</strong>r unavoidable<br />

term on an ecommerce site, but<br />

one that is worth testing. Instead of<br />

having <strong>the</strong> cus<strong>to</strong>mer focus on cost<br />

of a product, give <strong>the</strong>m ways <strong>to</strong><br />

focus on <strong>the</strong> value and quality of<br />

<strong>the</strong> product.<br />

3. Sign<br />

Many ecommerce s<strong>to</strong>res ask<br />

<strong>the</strong>ir cus<strong>to</strong>mers <strong>to</strong> sign in <strong>to</strong><br />

<strong>the</strong>ir account, or even <strong>to</strong> start <strong>the</strong><br />

checkout process. However, <strong>this</strong><br />

language could be scaring <strong>the</strong>m<br />

away before <strong>the</strong>y ever complete a<br />

sale. Ra<strong>the</strong>r than asking <strong>the</strong>m <strong>to</strong><br />

sign in, consider phrases such as<br />

login. Or better yet, just label <strong>the</strong><br />

link “My Account.” Also, during<br />

checkout, instead of asking a current<br />

cus<strong>to</strong>mer <strong>to</strong> login <strong>to</strong> continue,<br />

consider phrases such as “For your<br />

convenience, enter your details<br />

below,” or “For faster checkout,<br />

enter your information below,” and<br />

<strong>the</strong>n label <strong>the</strong> but<strong>to</strong>n “continue”<br />

ra<strong>the</strong>r than login.<br />

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continued on page 44<br />

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Opportunity!<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

43


web profits<br />

®<br />

Cards<br />

®<br />

Words That Make And Lose<br />

Money on Your Ecommerce Site<br />

continued from page 43<br />

<strong>the</strong>y are parting with money; and regardless of <strong>the</strong> situation,<br />

no one likes <strong>to</strong> part with <strong>the</strong>ir money. It’s better<br />

<strong>to</strong> have <strong>the</strong>m focus on purchasing a<br />

product that meets <strong>the</strong>ir needs.<br />

5. Expensive<br />

Don’t say something is expensive,<br />

and don’t let <strong>the</strong> cus<strong>to</strong>mer think a<br />

product is expensive. Instead, show<br />

<strong>the</strong> cus<strong>to</strong>mer how <strong>the</strong> quality of <strong>the</strong><br />

item sets it apart from o<strong>the</strong>rs. They<br />

will pay for products that are high<br />

in quality, and overlook <strong>the</strong> expense<br />

of doing so.<br />

6. Deal<br />

Instead of saying “weekly deals” and “monthly deals,”<br />

consider rephrasing <strong>to</strong> use <strong>the</strong> word “sales” or “specials”<br />

instead. The word “deals” often implies <strong>the</strong> products<br />

on <strong>the</strong> site might be considered cheap. On <strong>the</strong> contrary,<br />

listing some products as deals could cause o<strong>the</strong>r<br />

consumers <strong>to</strong> think <strong>the</strong> rest of <strong>the</strong> products must be<br />

overpriced ordinarily. The ultimate perception is in<br />

<strong>the</strong> eye of <strong>the</strong> consumer.<br />

7. Sold<br />

Do you list products as sold out? If<br />

so, consider rewording <strong>to</strong> say “Out of<br />

S<strong>to</strong>ck,” “Not Available,” or removing<br />

<strong>the</strong> product from your catalog <strong>to</strong>tally<br />

until it becomes available again.<br />

8. Charge<br />

Avoid words such as “Charge<br />

Information,” “Charge Card,”<br />

“Charge Your Account,” etc.<br />

Instead, consider rewording <strong>to</strong> something more user<br />

friendly such as “Billing Information,” and “Credit<br />

Card Information.”<br />

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Email: ywengwholesale1@yahoo.com<br />

44 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


9. Try<br />

When cross selling products, some<br />

sites will say, “Try <strong>the</strong>se o<strong>the</strong>r products<br />

you may like.” The negative<br />

perception of <strong>the</strong> word “try” can<br />

be turned around using phrases<br />

“O<strong>the</strong>r items of similar interest,”<br />

“O<strong>the</strong>r products you may also<br />

like,” and “Additional products<br />

we recommend.”<br />

10. Bad<br />

Examples of usage <strong>to</strong> avoid are<br />

“Bad Login” and “Bad Credit<br />

Card Number.” Reword <strong>to</strong> read<br />

“Incorrect Login” or “Invalid<br />

Credit Card Number.”<br />

11. Lose<br />

Under <strong>the</strong> right circumstances,<br />

saying “You cannot lose” or “You<br />

have nothing <strong>to</strong> lose” might mean<br />

one has already lost. Turn <strong>this</strong><br />

around by focusing instead on <strong>the</strong><br />

benefits that <strong>the</strong> product offers <strong>to</strong><br />

<strong>the</strong> cus<strong>to</strong>mer. Consider rephrasing<br />

<strong>to</strong> state a bullet list of cus<strong>to</strong>mer<br />

benefits from <strong>the</strong> product, high in<br />

<strong>the</strong> description.<br />

12. Complicated<br />

Instead of describing a product<br />

as “not complicated,” say it’s “easy<br />

<strong>to</strong> use.”<br />

13. Risk<br />

Don’t tell someone <strong>the</strong>y have “nothing<br />

<strong>to</strong> risk.” It gets <strong>the</strong>m wondering<br />

why <strong>the</strong>re would be a need <strong>to</strong> state<br />

that anyway, if <strong>the</strong>re wasn’t a risk in<br />

<strong>the</strong> first place. Once again, instead<br />

focus on <strong>the</strong> benefits.<br />

14. Obligation<br />

Watch out for <strong>the</strong> double whammy,<br />

“Risk Free, No Obligation”<br />

statements.<br />

continued on page 46<br />

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IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

45


web profits<br />

continued from page 45<br />

Words that make money<br />

Sales copy and product<br />

descriptions should be<br />

persuasive and enticing.<br />

They should speak <strong>to</strong> <strong>the</strong><br />

visi<strong>to</strong>r and encourage<br />

<strong>the</strong>m that what is being<br />

offered is exactly what<br />

<strong>the</strong>y need. Anything less<br />

can end up jeopardizing a<br />

sale. Words which might<br />

want <strong>to</strong> be considered in<br />

various areas of an ecommerce<br />

s<strong>to</strong>re are benefits,<br />

proven, promise, promote,<br />

deliver, commitment, guarantee, save, trust, free,<br />

now, gift, only, effective, rush, quality, promote,<br />

serving, easy, service, quick, fast, cash-back, reliable<br />

warranty, lifetime, friendly, rapid, sale and bargain.<br />

The results gained from use of <strong>the</strong> words listed<br />

will vary, based on target market, user demographic,<br />

product offering and more. The key is <strong>to</strong> test different<br />

variations against<br />

each o<strong>the</strong>r <strong>to</strong> determine<br />

which works best for a<br />

given market. Remember,<br />

words have <strong>the</strong> power <strong>to</strong><br />

control emotions, and<br />

in <strong>the</strong> end even <strong>the</strong> best<br />

marketing strategy can fall<br />

short when little attention<br />

is paid <strong>to</strong> <strong>the</strong>m. ■<br />

Eric Leuenberger is an ecommerce<br />

expert, founder of Ecommerce<br />

Amplifier, and owner of Voom<br />

Ventures, LLC, whose products<br />

and services help independent s<strong>to</strong>re<br />

owners and opera<strong>to</strong>rs increase traffic, maximize ROI, decrease<br />

expenses and increase revenue. He can be contacted online at<br />

TheEcommerceExpert.com, or call 866-602-2673.<br />

MANUFACTURER<br />

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46 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

47


web profits<br />

How Small Businesses Can Easily Use<br />

Innovations in Ecommerce <strong>to</strong> Grow by Jim O’Hara<br />

WITH INCREASING competition from online s<strong>to</strong>res<br />

and <strong>the</strong> opportunity <strong>to</strong> participate in <strong>the</strong> projected $1<br />

trillion online ecommerce market, it is vital for owners<br />

of traditional brick-and-mortar s<strong>to</strong>res<br />

<strong>to</strong> expand <strong>the</strong>ir digital reach. Small<br />

businesses that ignore <strong>this</strong> trend will<br />

quickly lose market share <strong>to</strong> bigger<br />

competi<strong>to</strong>rs. Conventional consumer<br />

shopping behavior is changing—<br />

consumers want <strong>the</strong> ability <strong>to</strong> buy<br />

anything, anywhere, at any time,<br />

and from any device. Small business<br />

owners have an increasingly larger<br />

opportunity <strong>to</strong> sell <strong>to</strong> a global audience<br />

through <strong>the</strong>ir company website,<br />

specialty blog, Facebook profile and/<br />

or any o<strong>the</strong>r web presence. The good<br />

news is that it never has been easier for small businesses<br />

<strong>to</strong> setup an online s<strong>to</strong>re, or more cost-effective, <strong>to</strong> reach<br />

prospective cus<strong>to</strong>mers.<br />

By choosing <strong>the</strong> right ecommerce solution, retailers<br />

can maximize <strong>the</strong>ir digital footprint and capitalize on<br />

developing productive cus<strong>to</strong>mer relationships not just<br />

locally, but globally. As a business owner, it is important<br />

<strong>to</strong> evaluate ecommerce solutions and consider <strong>the</strong> following<br />

carefully:<br />

How quickly can I get<br />

started selling online?<br />

You can be transacting within a couple of hours, <strong>to</strong>ps.<br />

Look for a solution that is easy <strong>to</strong> setup, affordable,<br />

can be added <strong>to</strong> your existing web presence and blend<br />

in seamlessly.<br />

Where can I sell online?<br />

You can sell anywhere your cus<strong>to</strong>mers shop online—<br />

your website, blog, and/or social media, for example.<br />

Fur<strong>the</strong>r, your ecommerce <strong>to</strong>ol should synchronize<br />

your entire inven<strong>to</strong>ry; catalog and sales order information<br />

instantly with your point-of-sale (POS) system.<br />

Facebook is a great example of untapped opportunity.<br />

Ecwid merchants with Facebook s<strong>to</strong>res have generated<br />

nearly 10 percent of overall sales <strong>the</strong>re, with an average<br />

purchase of $167.<br />

Is your s<strong>to</strong>re mobile-friendly?<br />

According <strong>to</strong> a 2014 eMarketer report, sales via mobile<br />

smartphones and tablets are projected <strong>to</strong> be 19 percent<br />

of a $57 billion online retail market by <strong>the</strong><br />

end of 2014. Make sure your ecommerce<br />

solution is mobile-optimized and provides a<br />

high-quality experience on mobile devices<br />

<strong>to</strong> easily convert visi<strong>to</strong>rs in<strong>to</strong> buyers.<br />

How else can I expand<br />

my cus<strong>to</strong>mer reach?<br />

As a small business owner, ano<strong>the</strong>r great<br />

way <strong>to</strong> grow your consumer base and<br />

increase sales is by expanding your global<br />

presence. In an increasingly global market,<br />

online shoppers can purchase from anywhere,<br />

and your ecommerce platform is <strong>the</strong> best way<br />

<strong>to</strong> capitalize on <strong>this</strong> opportunity. The right solution will<br />

support multiple languages and currencies, as well as<br />

preferred local shipping and payment options.<br />

What else should I be thinking about?<br />

Consider where else you might sell in-person, such as<br />

a trade show, a farmer’s market, or an event. Having<br />

a mobile POS capability enables you <strong>to</strong> sell on-<strong>the</strong>-go<br />

and reach cus<strong>to</strong>mers anywhere in-person. Now imagine<br />

<strong>the</strong> ability <strong>to</strong> sync your mobile POS transactions<br />

simultaneously with all of your sales distribution points<br />

in real-time. All of <strong>the</strong>se exciting innovations now are<br />

easily within reach for any small business retailer.<br />

As always, consumer-buying behavior dictates<br />

how small businesses must evolve <strong>to</strong> stay competitive,<br />

and ecommerce has become a vital component<br />

for <strong>the</strong> continued growth on any small business.<br />

When selecting an e-commerce solution, small businesses<br />

must consider <strong>the</strong> criteria addressed above in<br />

order <strong>to</strong> capitalize on a $1 trillion online commerce<br />

market opportunity. ■<br />

Jim O’Hara is president of Ecwid, Inc., maker of a revolutionary online<br />

shopping cart that integrates seamlessly with existing websites and also<br />

can be added <strong>to</strong> social networks, based in San Diego, CA. O’Hara is a<br />

published industry expert on SMB ecommerce and how small business<br />

merchants globally can leverage ongoing innovations <strong>to</strong> sell successfully<br />

anywhere online. For more information, visit www.ecwid.com.<br />

48 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


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IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

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wholesalecentral.com<br />

The web’s original wholesale direc<strong>to</strong>ry<br />

This is a small sample of <strong>the</strong> suppliers you will find on WholesaleCentral.com.<br />

Find suppliers by category or product!<br />

Suppliers, <strong>to</strong> list your company here and reach 600,000 retailers monthly, call 1-800-999-8281 ext. 126.<br />

APPAREL / CLOTHING<br />

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FASHION WEAR PLUS 877-949-6060<br />

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JACKETS ** 813-949-6060<br />

599FASHION.COM 866-728-3141<br />

www.599fashion.com<br />

ALABAMA WHOLESALE SOCKS<br />

256-845-4411<br />

www.sockswholesale.com<br />

AMERICAN EAGLE TRADE 305-634-4766<br />

www.eagletrade.com<br />

APPARELCANDY.COM 877-870-8686<br />

www.ApparelCandy.com<br />

APPARELSHOWROOM.COM 800-243-4131<br />

www.apparelshowroom.com<br />

BARGAIN BOX TRADING 908-425-6166<br />

www.wholesalecentral.com/boutiquewholesaler<br />

BASIX OF AMERICA 954-486-6580<br />

www.basixofamerica.com<br />

BEVERLY HILLS UNIFORMS 718-378-1188<br />

bhuniforms.com<br />

BH WHOLESALE INC 347-394-5559<br />

www.bhwholesale.com<br />

CLOTHINGISLAND.COM 800-652-8275<br />

www.clothingisland.com<br />

CRESWELL SOCK MILLS 256-657-3213<br />

www.sockmills.com<br />

EFASHION WHOLESALE 732-866-9976<br />

www.efashionwholesale.com<br />

EROS HOSIERY CO 215-342-2121<br />

www.eroswholesale.com<br />

EUNISHOP 213-747-9014<br />

www.eunishop.com<br />

ISLAND WHOLESALER 786-269-0629<br />

www.islandwholesaler.com<br />

IVY TRADING 626-442-9008<br />

www.cutiecollections.com<br />

KIDSBLANKS BY ZOEY 714-966-2396<br />

www.kidsblanks.com<br />

LASHOWROOM.COM 213-627-0339<br />

www.lashowroom.com<br />

LEMON TREE TRADING 213-747-3410<br />

www.wholesalefashionplace.com<br />

MAI TAI 213-748-5511<br />

www.maitaiwholesale.com<br />

MISS AVENUE CLOTHING 213-493-4293<br />

www.missavenueclothing.com<br />

OFF PRICE FASHION 866-856-8000<br />

www.offpricefashion.com<br />

ORANGESHINE, INC 213-745-3001<br />

www.orangeshine.com<br />

ORIENTAL APPAREL INC 386-383-2618<br />

wholesalecentral.com/orientalapparel/s<strong>to</strong>re.cfm<br />

R. G. RILEY 708-689-1160<br />

www.rgriley.com<br />

ROLLINGSTONE APPAREL 647-668-5188<br />

www.justyle.ca<br />

RUBII 213-627-2398<br />

www.rubiiwholesale.com<br />

SEVEN SEAS, INC 213-748-9469<br />

www.sevenwholesale.com<br />

SHEEHAN SALES 800-849-9949<br />

www.wholesalenursingscrubs.com<br />

SOCK WHOLESALERS 800-597-3886<br />

www.sockwholesalers.com<br />

STEAL DEAL 323-581-8051<br />

www.stealdealinc.com<br />

STREAMERS LLC 585-672-1316<br />

www.kidswholesalewearhouse.com<br />

TASHA APPAREL 213-742-0974<br />

www.tashaapparel.com<br />

TK CLOTHING INC 213-749-1026<br />

chicstylewholesale.com<br />

TRANS AM WHOLESALE 915-845-3434<br />

transamwholesale.com<br />

TRES BIEN CLOTHING 213-747-3366<br />

shoptresbien.com<br />

VEROX JEANS 770-409-0514<br />

www.veroxjeans.com<br />

WESTERN EXPRESS 412-257-5020<br />

www.wexpress.com<br />

WHOLESALE FASHION SQ. 323-583-2875<br />

www.wholesalefashionsquare.com<br />

ART & SUPPLIES<br />

ASW WHOLESALE CLUB 919-878-6782<br />

www.aswexpress.com<br />

NORTHERN PROMOTIONS 800-435-4101<br />

www.nor<strong>the</strong>rnpromotionsart.com<br />

AS SEEN ON TV<br />

NEO PRODUCTS USA 201-528-7178<br />

www.neoproductsusa.com<br />

BUSINESS SERVICES<br />

ALLIANCE ONE LLC 631-435-1000<br />

www.allianceonellc.com<br />

M & M GIFT 800-430-7608<br />

www.iges.us<br />

C-STORE ITEMS<br />

DSD EXPRESS 419-367-7685<br />

www.wholesalecentral.com/dsdexpress<br />

JMW I LLC 573-729-7280<br />

jmw.net/Wholesale<br />

PRICEMASTER 800-538-3873<br />

www.PriceMaster.com<br />

VK WHOLESALE 773-853-0734<br />

www.vkwholesale.com<br />

CANDLES, INCENSE,<br />

POTPOURRI<br />

ETS DESIGN 770-582-6688<br />

www.etsdesign.com<br />

NOSE DESSERTS 419-872-4772<br />

www.nosedesserts.com<br />

CLOSEOUTS<br />

VIA TRADING CO 877-202-3616<br />

www.viatrading.com<br />

COMPUTER PRODUCTS<br />

DMF ELECTRONICS CO 718-381-2188<br />

www.wholesalecentral.com/dmfele0001<br />

DOLLAR STORE<br />

ACCESSORIES PALACE, INC 800-725-2234<br />

shop.accessoriespalace.com<br />

DOLLAR ITEM DIRECT 303-297-3019<br />

www.dollaritemdirect.com<br />

GREAT LAKES WHOLESALE 616-261-9393<br />

www.glwholesale.com<br />

INTERNATIONAL WHOLE 855-549-7253<br />

www.internationalwholesale.com<br />

KOLE IMPORTS 800-874-7766<br />

www.koleimports.com<br />

PRICE KING INC 718-786-8540<br />

www.priceking.com<br />

DROPSHIPPERS<br />

DOBA 877-321-3622<br />

www.doba.com<br />

MEGAGOODS.COM 323-306-3887<br />

megagoods.com<br />

PLUM ISLAND SILVER 978-499-8203<br />

www.plumislandsilver.com<br />

SUNRISE WHOLESALE MERCHANDISE<br />

877-250-5045<br />

sunrisewholesalemerchandise.com<br />

VOUSI WHOLESALE 909-255-6688<br />

www.vousiwholesale.com<br />

WMS WHOLESALE CLOTH 760-233-9800<br />

www.wmsclothing.com<br />

DVDS & VIDEOS<br />

FEATURED SELLER<br />

MOUNTAIN VIEW MOVIES 607-278-5401<br />

www.mountainviewmovies.com<br />

Au<strong>the</strong>ntic brand new DVD movies, Blu-ray discs & video<br />

games at <strong>the</strong> lowest wholesale prices. Major Studio DVDs<br />

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purchase. Free UPS Ship over $300.<br />

INETVIDEO.COM 514-956-7482<br />

wholesalecentral.com/inetvi0001/wholesale-form.html<br />

ELECTRONICS<br />

INNEX INC 909-839-6091<br />

www.innexinc.com<br />

KB NETWORK 818-309-0770<br />

www.wholesalecentral.com/kbnetwork<br />

FASHION ACCESSORIES<br />

BUCKWHOLESALE.COM 866-408-2825<br />

www.buckwholesale.com<br />

COSMO ENTERPRISE 201-883-0080<br />

www.hairfashionmall.com<br />

D & B PASHMINA 718-381-8710<br />

www.dbpashmina.com<br />

D & D FLORIDA 786-472-1888<br />

www.ddfl import.com<br />

FASHION UNIC 908-660-0985<br />

www.fashionunic.com<br />

GIRLY 213-612-4382<br />

www.shopgirly.net<br />

IN STYLE ACCESSORIES 718-381-1088<br />

www.wholesalecentral.com/instyl0002/S<strong>to</strong>re.cfm<br />

JUDSON & CO 256-355-8844<br />

www.judson.biz<br />

LANCY ONLINE INC 718-821-8168<br />

www.LancyNY.com<br />

MICHELLE AND SCOTT’S 901-767-0838<br />

www.wholesaleimport.com<br />

WONA TRADING 212-725-3616<br />

www.wonatrading.com<br />

ZIPPED ME 405-614-2778<br />

www.wholesalecentral.com/zipmeup<br />

FOOD & GROCERY<br />

ROYAL ENTERPRISES 888-261-8277<br />

www.royalwholesalecandy.com<br />

GENERAL MERCHANDISE<br />

FEATURED SELLER<br />

BARGAIN OUTLET WHOLESALE<br />

217-826-6230<br />

wholesalecentral.com/<strong>the</strong>bar0001<br />

Gifts, Figurines, Christmas, Collectibles, Wall Plaques,<br />

Home Decor, Fireworks, Hats, Gags-Jokes, Jewelry, Knives,<br />

New-Years Supplies, Novelties, Plush, Latest Fad Items,<br />

Light-Up & Glow-In-The-Dark Items, General Merchandise,<br />

Party Goods, Pencils, Toys, Inflatables, Wedding-<br />

Accessories, Sunglasses.<br />

99 CENT MAX 360-734-0704<br />

www.99centmax.com<br />

AMERICAN WHOLESALE CO 618-509-0943<br />

www.vwholesale.net<br />

DEALS 2 SELL 845-537-9680<br />

wholesalecentral.com/deals2sellonline/wholesale.html<br />

DOLLARDAYS INTERNAT’L 877-837-9569<br />

www.dollardays.com<br />

DP & COMPANY INC 800-421-9755<br />

www.dpciwholesale.com<br />

FOUR SEASONS GENERAL 323-826-1199<br />

www.4sgm.com<br />

GENCO MARKETPLACE 800-224-3141<br />

www.gencomarketplace.com<br />

INTERTRADE CORP 301-595-8999<br />

www.intertradecorp.com<br />

NYGM TRADING 201-791-5088<br />

www.nygmtrading.com<br />

R&M WHOLESALE 330-479-9950<br />

www.wholesalecentral.com/ywengwholesale<br />

UNITED JERSEY WHOLE. 732-287-7925<br />

www.ujwholesale.com<br />

WILD BILL WHOLESALE 888-922-5233<br />

www.wildbillwholesale.com<br />

GIFTS<br />

DWK CORPORATION 909-923-1880<br />

www.dwkcorp.com<br />

GLOBAL CRAFTS 386-424-1662<br />

www.globalcraftsb2b.com<br />

HENRY BRANDT 417-334-0988<br />

www.HENRYBRANDT.COM<br />

HANDBAGS & LUGGAGE<br />

CHOICEHANDBAGS 213-745-3065<br />

www.choicehandbag.com<br />

FASHION WORLD 213-747-7145<br />

www.handbagfashion.com<br />

50 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


wholesalecentral.com<br />

SUPPLIER PREVIEW<br />

Suppliers, <strong>to</strong> list your company here and reach 600,000 retailers monthly, call 1-800-999-8281 ext. 126.<br />

HANDBAGSHOPPING.COM 972-243-2475<br />

www.handbagshopping.com<br />

CERIJEWELRY.COM 626-810-3283<br />

www.cerijewelry.com<br />

FRAGRANCENET.COM 631-940-6827<br />

www.fragrancenet.com<br />

US GLOBAL IMPORTS 213-626-6005<br />

www.usglobalimports.com<br />

KETABAGS 714-454-1598<br />

www.wholesalecentral.com/ketaba0001<br />

LIMELIGHT IMPORTS 626-810-3131<br />

www.limelighthandbag.com<br />

MEZON HANDBAGS 213-748-9228<br />

www.mezonhandbags.com<br />

MOLLY MCMORGAN 877-828-1577<br />

www.wholesalewalletsdirect.com<br />

CREATIVE GEMS, LLC 888-969-7464<br />

www.bikerjewelryshop.com<br />

H&R FASHION 213-749-6967<br />

www.hnrfashionjewelry.com<br />

HANA WHOLESALE 410-799-7602<br />

ilovehana.com<br />

HIPHOPJEWELRY 410-493-2269<br />

www.hiphopjewelrywholesale.com<br />

FRAGRANCEX.COM INC 718-482-6970<br />

www.fragrancex.com<br />

LUXURY PERFUME 213-688-9600<br />

luxuryperfume.com/wholesale-landing-page.html<br />

PERFUME CENTER OF 516-348-1124<br />

www.perfume-center.com<br />

PERFUME MARKET 305-593-9017<br />

www.perfumemarket.net<br />

UVAPER 253-236-5251<br />

www.wholesalecentral.com/uvaper<br />

SPORTING GOODS<br />

ALANIC 855-525-2642<br />

www.alanic.com<br />

ON SALE HANDBAG 213-745-6811<br />

www.onsalehandbag.com<br />

PRINCESS PURSE 213-746-9933<br />

www.princesspurse.com<br />

SHOPFORBAGS.COM 214-637-5300<br />

www.shopforbags.com<br />

HEALTH & BEAUTY<br />

ACNE MOP 435-764-3834<br />

wholesalecentral.com/acnemo0001/wholesale.html<br />

BII WHOLESALE 732-337-7111<br />

wholesalecentral.com/cosmetixplus/S<strong>to</strong>re.cfm<br />

DISCOUNT WHOLESALERS 610-458-1131<br />

www.discountwholesalersinc.com<br />

DRUGSTORE PRODUCTS 732-606-4242<br />

www.dspsales.com<br />

ISULA NATURE 661-803-4813<br />

www.wholesalecentral.com/isulanature<br />

MERCHANDIZE LIQUIDATORS 754-204-0740<br />

www.merchandizeliquida<strong>to</strong>rs.com/Cosmetics-<br />

Closeouts.htm<br />

MVP TRADING CO 240-235-5029<br />

www.mvptrading.com<br />

ONE TREE LLC 913-402-0322<br />

www.onetreebrands.com<br />

RSVP SKIN CARE 417-773-0548<br />

www.rsvpmen.com<br />

STEALTH INTERNATIONAL 516-248-4090<br />

www.stealth-international.com<br />

HOLIDAY & SEASONAL<br />

GIFT BLISS ENTERPRISES 831-663-0611<br />

www.wholesalecentral.com/giftbl0001/S<strong>to</strong>re.cfm<br />

HOME DÉCOR /<br />

HOUSEWARES<br />

ALLTEX IMPORTS INC 630-628-2277<br />

www.wholesalecentral.com/alltex0001/s<strong>to</strong>re.cfm<br />

COUNTRY CLUB USA 908-352-5400<br />

www.countryclubproducts.com<br />

CUPSY ME 844-287-7963<br />

wholesalecentral.com/cupsym0001/s<strong>to</strong>re.cfm<br />

DUKE IMPORTS, INC 260-665-1100<br />

www.dukeimports.com<br />

MY SOUTHERN HOME 912-568-7946<br />

www.mysou<strong>the</strong>rnhomeplace.com<br />

NOLL ENTERPRISES 727-216-6754<br />

www.ienjoybedding.com<br />

SLAP-ART 888-461-5028<br />

www.slap-art.com<br />

JEWELRY<br />

ACCENT CASA WHOLESALE 213-291-8855<br />

www.wholesalecentral.com/accentcasa<br />

AJ RAEFIELDS 860-829-2382<br />

www.wholesalecentral.com/runwaydirect<br />

ALAMODEONLINE.COM 714-636-4237<br />

www.alamodeonline.com<br />

ART BOX 213-243-0730<br />

www.artboxjewel.com<br />

AZUR GLOBAL IMPORTS 303-980-1218<br />

www.azur1.com<br />

BEADS CORNER 888-278-3889<br />

www.wholesalebeaded.com<br />

BLING IT ON 321-795-2352<br />

www.blingi<strong>to</strong>njewelry.com<br />

INTERNATIONAL JEWELRY 954-577-9099<br />

ijdi.net<br />

J & K WHOLESALE 213-747-4445<br />

www.jnkwholesale.com<br />

LA COAST CORP 714-236-1336<br />

www.trulygenerous.com/pages/wholesale<br />

LAUREN-SPENCER INC 614-846-1712<br />

www.lauren-spencer.net<br />

NES JEWELRY 212-502-0025<br />

www.nesnyc.com<br />

NOBIA X-CESSORIES 514-389-1316<br />

nobia.ca/wholesale<br />

OCEAN STATE CREATIONS 401-728-0490<br />

www.oscjewelry.com<br />

PARADISE JEWELRY 732-526-1169<br />

www.paradisejewelry.biz<br />

PHILLIPS INTERNATIONAL 800-432-3636<br />

www.cooljewels.com<br />

PLANET SILVER 941-460-4001<br />

www.silver-jewelry-planet.com<br />

SALES ONE LLC 203-356-9077<br />

www.bodyvibe.com<br />

SAM’S ONE 213-622-6661<br />

www.samsoneinc.com<br />

SORA IMPORTS 646-454-9143<br />

www.soraimports.com<br />

THE WELMAN GROUP 301-907-7916<br />

www.wholesalesterling.com<br />

VIVIDOVE 678-889-4400<br />

www.vividove.com<br />

KNIVES & SWORDS<br />

EDGEWORK IMPORTS INC 800-799-6955<br />

www.edgeimport.com<br />

MASTER CUTLERY INC 201-271-7600<br />

mastercutlery.com<br />

PANTHER TRADING CO 410-644-0134<br />

www.pan<strong>the</strong>rwholesale.com<br />

REX INTERNATIONAL 626-969-7866<br />

www.rexdist.com<br />

SHARP IMPORT 856-382-0631<br />

www.cutlerywholesaler.com<br />

TURKEY CREEK TRADING 410-368-8307<br />

wholesalecentral.com/turkeycreekco/S<strong>to</strong>re.cfm<br />

MILITARY GOODS<br />

HOOVER’S MANUF. 800-223-1159<br />

www.hmchonors.com<br />

NOVELTIES<br />

ERAZOR BITS 800-506-2747<br />

www.erazorbits.com<br />

NOVELTEES WHOLESALE 801-484-6769<br />

www.wholesalecentral.com/NovelteesWholesale<br />

PARTY SUPPLIES &<br />

GREETING CARDS<br />

SAV-ON 906-346-7065<br />

www.sav-on-closeouts.com<br />

STOCKWELL GREETINGS 877-906-2211<br />

www.s<strong>to</strong>ckwellgreetings.com<br />

PERFUME<br />

FRAGRANCE HOUSE INC 323-271-1000<br />

www.iperfumenetwork.com<br />

PHERLUV LLC 321-890-8968<br />

www.pherluv.com<br />

PROFESSIONAL SUPPLIES<br />

FUTURE LIGHTING 305-871-8774<br />

www.futuredesigns.us<br />

MYABLECO.COM 404-361-0000<br />

www.myableco.com<br />

SELF-DEFENSE, SECURITY<br />

SAFETY TECHNOLOGY 800-477-1739<br />

safetytechnology.zreply.com<br />

SHARP IMPORT 856-382-0631<br />

www.sharpimport.com<br />

SHOES & FOOTWEAR<br />

24/7 WHOLESALE 877-247-9465<br />

wholesalecentral.com/247wholesale/s<strong>to</strong>re.cfm<br />

247 FASHION STORE 909-839-0186<br />

www.247fashions<strong>to</strong>re.com<br />

AEROSOFT FOOTWEAR USA 800-318-0129<br />

www.wholesalecentral.com/aeroso0001<br />

CJ SHOES 213-765-3404<br />

www.cjshoeswholesale.com<br />

GOLDEN ROAD TRADING 718-216-2074<br />

www.wholesalecentral.com/goldenroadtrading<br />

H2K TRADING 562-790-2434<br />

www.wholesalecentral.com/h2ktrading<br />

RAKEL SHOES 213-742-0434<br />

www.rakelsshoes.com<br />

S & S SPORTS 313-444-0277<br />

www.sports456.com<br />

WEPRIX 626-810-4848<br />

www.weprix.com<br />

SMOKING PRODUCTS<br />

AA GLOBAL IMPORTS 323-767-5980<br />

www.marijuanapackaging.com<br />

ACHARYA INTERNATIONAL 408-736-7988<br />

www.rrrwholesale.com<br />

APOLLO ECIGS 925-301-8903<br />

www.wholesalecentral.com/apollo0001/s<strong>to</strong>re.cfm<br />

BI-WIN NOVELTY 713-278-7677<br />

www.wholesalecentral.com/unishow/S<strong>to</strong>re.cfm<br />

BNB WHOLESALE 562-321-7296<br />

www.bnbwholesale.com<br />

ELECTRONIC CIGARETTES 800-332-0916<br />

www.wholesalevapor.com<br />

GREEN SMOKE 305-290-3669<br />

wholesale.greensmoke.com<br />

GRIND DISTRIBUTION 360-544-2347<br />

www.grinddistribution.com<br />

HABIB IMPORTS INC 916-739-8488<br />

www.wholesalecentral.com/habib<br />

IBUYUS LLC 626-921-2637<br />

www.wholesalecentral.com/usdeal0001/s<strong>to</strong>re.cfm<br />

ISUPPLY VAPE 844-468-2731<br />

www.wholesalecentral.com/isupplyvape<br />

NOVELTY WHOLESALE 469-274-6237<br />

www.noveltywholesaledfw.com<br />

PATEL SMOKE INC 714-342-5700<br />

www.glasspipesla.com<br />

SACRAMENTO CASH & CARRY 916-221-4313<br />

www.saccashandcarry.com<br />

SILVERLINE WHOLESALE 815-372-9270<br />

www.silverlinewholesale.com<br />

FISHBONE KNOTLESS GEAR 951-207-5350<br />

www.fi shbonefi sh.com/distribu<strong>to</strong>rs<br />

MAJESTIC SPORTS BRANDS 215-331-4010<br />

www.licensedwholesalesportsgifts.com<br />

RAPHIL USA DBA 404-699-5553<br />

www.<strong>to</strong>welhub.com<br />

THE EXTRA MILE 518-383-9084<br />

www.<strong>the</strong>xtramile.com<br />

THE TACTICAL CRUSADER 763-400-8000<br />

www.<strong>the</strong>tacticalcrusader.com<br />

STORE / DEALER SUPPLIES<br />

GLOBAL CHOICES INC 312-882-0487<br />

www.globalchoicesinc.com<br />

NICKMAR PRICE MARKING 800-841-5696<br />

www.wholesalecentral.com/nickmarpricemarking<br />

SUNGLASSES & EYEWEAR<br />

CTS WHOLESALE LLC 800-796-3486<br />

www.ctswholesalesunglasses.com<br />

NEVA ENTERPRISES 801-975-1656<br />

www.olympiceyewear.com<br />

PACIFIC LINK WHOLESALE 706-275-0079<br />

www.sunglassespacifi clink.com<br />

RUBY IMPORTS 901-375-4377<br />

www.rubyimports.net<br />

ST LOUIS WHOLESALE 800-340-7642<br />

stlouiswholesale.com<br />

TOPPER INTERNATIONAL LIQUIDATORS<br />

800-867-7371<br />

www.<strong>to</strong>pperliquida<strong>to</strong>rs.com<br />

TELEPHONE & CELLULAR<br />

G&L MOBILE 347-854-8477<br />

www.wholesalecentral.com/colincase<br />

NAFTALI INC 305-653-1335<br />

www.naftaliinc.com<br />

PRIZEWELL 626-442-8996<br />

www.prizewellnws.com<br />

TOOLS & HARDWARE<br />

HENSSGEN HARDWARE 518-793-3593<br />

www.henssgenhardware.com<br />

TOYS & HOBBIES<br />

ARTOY TRADING LLC 323-266-8881<br />

www.ar<strong>to</strong>ytrading.com<br />

ESCO IMPORTS TOY 800-445-3836<br />

www.escoimports.com<br />

PUZZLED INC 888-789-3533<br />

www.puzzledinc.com<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

WHOLESALECENTRAL.com<br />

IR | Oc<strong>to</strong>ber 2014<br />

351


feature<br />

Getting it Right:<br />

Kiosk and Cart Retailing<br />

To sum kiosk and cart<br />

success up in a word, it would<br />

be “focus.” While it seems<br />

like having easy access<br />

<strong>to</strong> foot traffic would be a<br />

huge advantage, running a<br />

successful kiosk is a discipline<br />

that begins long before <strong>the</strong><br />

first product is offered<br />

for sale. Kiosk owners<br />

who are focused in <strong>the</strong>ir<br />

design, marketing, and<br />

product selection stand<br />

<strong>the</strong> best chance of success.<br />

Pho<strong>to</strong> courtesy of Mall of America<br />

Those who are relaxed, thinking that just being in a<br />

busy mall environment and offering a bunch of loosely<br />

connected “popular” products will guarantee sales,<br />

risk failure.<br />

The kiosk and cart environment<br />

To understand what makes a kiosk or cart successful<br />

means understanding <strong>the</strong> environment <strong>the</strong>y operate<br />

in. In most retail environments, kiosks and carts<br />

have access <strong>to</strong> a tremendous amount of foot traffic.<br />

Consumers don’t have <strong>to</strong> make a conscious decision<br />

<strong>to</strong> enter <strong>the</strong> s<strong>to</strong>re <strong>to</strong> be exposed <strong>to</strong> <strong>the</strong> marketing message;<br />

<strong>the</strong>y just walk by. Yet <strong>the</strong> transient nature of <strong>this</strong><br />

retailing environment also presents challenges. As part<br />

of <strong>the</strong> specialty leasing and design team at <strong>the</strong> Mall<br />

of America near Minneapolis, Lisa Taylor and Breatt<br />

Beaudette know plenty about what it takes <strong>to</strong> run a<br />

successful kiosk or cart, and what common mistakes<br />

kiosk owners make. “You can’t just put stuff out <strong>the</strong>re<br />

and have it sell,” advises Taylor, specialty leasing direc<strong>to</strong>r<br />

for <strong>the</strong> Mall.<br />

The reality is that few shoppers are specifically looking<br />

<strong>to</strong> shop at your kiosk. They are usually walking<br />

by, perhaps distracted or focused on getting <strong>to</strong> <strong>the</strong>ir<br />

destination s<strong>to</strong>re. This means a kiosk owner only has<br />

a few seconds <strong>to</strong> grab a shopper’s attention, and <strong>the</strong>n<br />

only a few more seconds <strong>to</strong> entice <strong>the</strong>m <strong>to</strong> interact<br />

with <strong>the</strong> cart’s wares. In fact, according <strong>to</strong> Beaudette,<br />

design manager with <strong>the</strong> Mall of America, retailing<br />

studies have shown that people typically scan about<br />

20 meters ahead of <strong>the</strong>mselves while <strong>the</strong>y walk, with<br />

peripheral vision of about 45˚ <strong>to</strong> ei<strong>the</strong>r side.<br />

Mall opera<strong>to</strong>rs know <strong>this</strong>, and set up kiosk and cart<br />

stands that fall within <strong>this</strong> cone of vision, and <strong>the</strong>n<br />

work hard <strong>to</strong> place carts and kiosks in areas of <strong>the</strong><br />

mall where <strong>the</strong> tenant mix around <strong>the</strong>m is favorable.<br />

For example, it wouldn’t make much sense <strong>to</strong> put a<br />

kiosk selling bargain merchandise in an upscale wing<br />

of <strong>the</strong> mall with famous brands, Taylor advises. After<br />

all, a shopper looking for a $500 watch is probably not<br />

<strong>the</strong> same shopper who is likely <strong>to</strong> make an impulse<br />

continued on page 54<br />

52 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


BIG DEALS<br />

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IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

53


feature<br />

Kiosk & Cart Retailing<br />

continued from page 52<br />

purchase of $10 sunglasses.<br />

Once a good location<br />

has been found, it’s up <strong>to</strong><br />

<strong>the</strong> opera<strong>to</strong>r (who may<br />

or may not get help from<br />

<strong>the</strong> mall staff) <strong>to</strong> design a<br />

cart that will literally make<br />

people s<strong>to</strong>p in <strong>the</strong>ir tracks.<br />

“Kiosks generally have a<br />

360˚ approach,” Beaudette<br />

says. “The sightlines and<br />

direction of travel are very<br />

important. You want color and movement, and you<br />

need <strong>to</strong> use proven retail merchandising strategies.”<br />

Movement can mean anything from eye-catching,<br />

bright pictures of people whose eyes seem <strong>to</strong> follow<br />

shoppers as <strong>the</strong>y pass, <strong>to</strong> full multimedia displays with<br />

video and audio. Depending on <strong>the</strong> item, it’s also a<br />

great idea <strong>to</strong> give people <strong>the</strong> chance <strong>to</strong> interact with<br />

Pho<strong>to</strong> courtesy of Mall of America<br />

your products, <strong>to</strong> actually <strong>to</strong>uch products and experience<br />

samples whenever possible. As Taylor says, “Carts<br />

are a great venue <strong>to</strong> show<br />

<strong>the</strong> public a really neat new<br />

product.” Tracey Hatley-<br />

Baker, a vice president and<br />

direc<strong>to</strong>r of specialty leasing<br />

with <strong>the</strong> real estate company,<br />

JLL, says that kiosk<br />

opera<strong>to</strong>rs need <strong>to</strong> make<br />

<strong>the</strong>ir case visually, quickly<br />

and clearly. “Common<br />

area retailers have only a<br />

few seconds <strong>to</strong> capture <strong>the</strong><br />

eye of a cus<strong>to</strong>mer,” she advises. “Therefore, <strong>the</strong> display<br />

should be inviting and tell <strong>the</strong> cus<strong>to</strong>mer exactly what<br />

is being offered.”<br />

In fact, it’s best <strong>to</strong> limit your product range, or at least<br />

limit <strong>the</strong> prominent display area <strong>to</strong> <strong>the</strong> most popular<br />

and eye-catching products. This is exactly what Wireox,<br />

LLC recommends for <strong>the</strong> kiosks and carts that market<br />

its line of wireless accessories and products. Wireox is<br />

54 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


oth an OEM manufacturer and<br />

branded wholesaler of a complete<br />

line of wireless accessories. The<br />

company’s branded products are<br />

sold under <strong>the</strong> names MVolt, M!<br />

Accessories, Action Dash Cam,<br />

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Sports Cam. “We love all of our<br />

products, but <strong>the</strong> most popular are<br />

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says Ian Easterling, creative direc<strong>to</strong>r<br />

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has <strong>the</strong>ir smart phones while <strong>the</strong>y’re<br />

shopping, for social media or taking<br />

pictures, and if you’re phone dies it<br />

hurts <strong>the</strong> whole shopping experience.<br />

People will see a kiosk advertising<br />

portable power solutions and<br />

head right over.”<br />

Overall, kiosk owners need <strong>to</strong><br />

be on guard against “mission creep,”<br />

warns Beaudette. “The products<br />

that account for <strong>the</strong> <strong>to</strong>p 10 percent<br />

of sales should account for 80 percent<br />

of <strong>the</strong> cart,” he advises. “Too<br />

many options turns in<strong>to</strong> a lack of<br />

sales. You have <strong>to</strong> catch <strong>the</strong>ir attention<br />

fast and avoid <strong>to</strong>o many SKUs.<br />

The best carts have limited SKUs.”<br />

Taylor also recommends keeping<br />

<strong>the</strong> pricing under about $100<br />

per item. “You can sell higher-end<br />

continued on page 56<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

55


Kiosk & Cart<br />

Retailing<br />

continued from page 55<br />

items in kiosks,” she notes. “But<br />

once you get over $100 per item, it<br />

starts <strong>to</strong> get <strong>to</strong>ugher because people<br />

have <strong>the</strong> perception that <strong>the</strong> cart<br />

is mobile and less permanent. The<br />

sweet spot is really about $15 <strong>to</strong><br />

$30 per item, which is why T-shirts,<br />

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The consumer<br />

experience<br />

Once you’ve snagged a cus<strong>to</strong>mer’s<br />

attention and <strong>the</strong>y are standing<br />

in front of your cart or kiosk, <strong>the</strong><br />

sale will often come down <strong>to</strong> <strong>the</strong><br />

same thing all retailers must deal<br />

with: <strong>the</strong> face behind <strong>the</strong> counter.<br />

“The demeanor and body language<br />

of employees at your business can<br />

determine whe<strong>the</strong>r a cus<strong>to</strong>mer<br />

s<strong>to</strong>ps or not,” Hatley relates.<br />

“Therefore, cus<strong>to</strong>mer service plays<br />

a great role in attracting cus<strong>to</strong>mers<br />

<strong>to</strong> a kiosk or cart. Having <strong>the</strong> right<br />

employees is always crucial.” The<br />

“right” employees means people<br />

who are friendly and like interacting<br />

with <strong>the</strong> public, as well as<br />

employees who are able <strong>to</strong> quickly<br />

educate casual shoppers about<br />

your products.<br />

“You want someone who is<br />

not overly aggressive, but who is<br />

approachable,” says Easterling.<br />

“You have <strong>the</strong> opportunity <strong>to</strong> sell<br />

<strong>to</strong> passing mall traffic, so <strong>the</strong> staff<br />

has <strong>to</strong> be very knowledgeable on<br />

<strong>the</strong> product. It’ll increase cus<strong>to</strong>mer<br />

conversion.” Great cus<strong>to</strong>mer interaction,<br />

combined with focused<br />

design and location, marketing and<br />

product selection, all contribute <strong>to</strong><br />

help retailers get it right in <strong>the</strong> fastmoving<br />

and profitable kiosk and<br />

cart retailing industry. ■<br />

56 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


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IR | Oc<strong>to</strong>ber 2014<br />

57


gifts & TOYS<br />

Preparing for <strong>Holiday</strong><br />

Gift & Card Selling <strong>Season</strong><br />

THE HOLIDAYS can be an<br />

incredibly stressful time for<br />

independent retailers. They<br />

can also be busy and profitable<br />

if your shop sells greeting cards<br />

and gifts, but you need <strong>to</strong> have a<br />

clear sales strategy <strong>to</strong> make <strong>the</strong><br />

most of <strong>this</strong> unique selling season.<br />

Retailers need a plan that<br />

will not only create a profitable<br />

Christmas and holiday season,<br />

but also set <strong>the</strong> foundation for<br />

<strong>the</strong> New Year ahead.<br />

Know your products<br />

During a busy holiday season, things get hectic. As an<br />

independent retailer, you will have extra seasonal s<strong>to</strong>ck,<br />

more cus<strong>to</strong>mers, and temporary staff that don’t know<br />

your business as well as you do. With <strong>this</strong> in mind, it’s<br />

by Charlotte Biggs<br />

good practice <strong>to</strong> complete a quick<br />

inven<strong>to</strong>ry of your seasonal and<br />

everyday s<strong>to</strong>ck. Decide which<br />

items you want <strong>to</strong> sell over <strong>the</strong><br />

holiday season, and everyday<br />

products that compliment <strong>this</strong><br />

offering. By knowing your focus<br />

for <strong>the</strong> next few months, you can<br />

create a winning sales plan for <strong>the</strong><br />

holiday season.<br />

Know your cus<strong>to</strong>mers<br />

For most independent retailers, understanding cus<strong>to</strong>mers<br />

is second nature, but it is an important step<br />

worth repeating. Take a few minutes <strong>to</strong> think about<br />

what your cus<strong>to</strong>mers need. When you’re deciding on<br />

ideas for promotions and offers, it’s essential <strong>to</strong> know<br />

how you can help solve your cus<strong>to</strong>mers’ gift buying<br />

continued on page 60<br />

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IR | Oc<strong>to</strong>ber 2014 59


gifts & TOYS<br />

Gift & Card Selling <strong>Season</strong><br />

continued from page 58<br />

dilemmas. By making <strong>the</strong> value of your s<strong>to</strong>re stand out<br />

in your promotions, you will be an obvious choice for<br />

shoppers. At <strong>the</strong> same time, consider what objections<br />

<strong>the</strong>y may have <strong>to</strong> shopping with you, and address any<br />

issues before <strong>the</strong>y prevent a sale. By using your in-depth<br />

cus<strong>to</strong>mer knowledge you can create seasonal offers that<br />

are relevant, useful and hugely appealing.<br />

Create your sales strategy<br />

The holiday season is <strong>the</strong> biggest shopping time of <strong>the</strong><br />

year. This means <strong>the</strong>re is huge potential, but also a lot of<br />

competition. To make <strong>the</strong> most of <strong>this</strong> time you need<br />

<strong>to</strong> make your shop <strong>the</strong> best choice for consumers. Use<br />

your product inven<strong>to</strong>ry and cus<strong>to</strong>mer knowledge <strong>to</strong><br />

create a plan for how you will market your cards and<br />

gifts. Create special promotions, offer discounts that<br />

will get people excited about shopping with you, and<br />

give <strong>the</strong>m a reason <strong>to</strong> buy.<br />

Set your calendar<br />

A stress-free and profitable holiday season is all about<br />

planning ahead, so your own promotions calendar is a<br />

must-have item. First, add in <strong>the</strong> items set in s<strong>to</strong>ne; days<br />

when you are closed, last dates you can ship products,<br />

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are <strong>the</strong> elements that you can control. Add in dates<br />

for promotions, special preview days, sale days and late<br />

night shopping. Give each promotion a clear start and<br />

end date. This will not only encourage urgency in your<br />

buyers, but also allow time before and after <strong>the</strong> event<br />

<strong>to</strong> build anticipation for your holiday events.<br />

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Once you’ve organized <strong>the</strong> s<strong>to</strong>ck and shopping events,<br />

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60 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


media. Whatever your choices, your strategy should<br />

be in your plan so you don’t have <strong>to</strong> think about it in<br />

<strong>the</strong> middle of <strong>the</strong> holiday season.<br />

Get ready<br />

Independent retailers will want <strong>to</strong> spend <strong>the</strong> holidays<br />

focusing on cus<strong>to</strong>mers, so it’s good practice <strong>to</strong> prepare<br />

ahead of time, as much as possible. With your sales<br />

strategy planned, <strong>the</strong> last piece of <strong>the</strong> puzzle is your<br />

marketing materials, which include flyers, emails, coupons<br />

and social media graphics. By preparing all of<br />

your marketing materials before <strong>the</strong> holidays, you will<br />

be free <strong>to</strong> concentrate on cus<strong>to</strong>mers and <strong>the</strong>ir orders<br />

when <strong>the</strong> shopping season arrives.<br />

Go above & beyond<br />

Your holiday events and promotions will be creating a<br />

lot of buzz, so it’s important that your s<strong>to</strong>re and service<br />

lives up <strong>to</strong> expectations. By going above and beyond<br />

expectations, you can turn seasonal shoppers in<strong>to</strong><br />

repeat cus<strong>to</strong>mers. For <strong>the</strong> card and gift market <strong>this</strong> is<br />

particularly relevant. Your immediate goal is <strong>to</strong> make<br />

a Christmas sale, but <strong>this</strong> holiday season is quickly<br />

followed by Valentine’s Day, Easter, Mo<strong>the</strong>r’s Day and<br />

Fa<strong>the</strong>r’s Day. By making an amazing impression during<br />

<strong>the</strong>se holidays, you’re laying <strong>the</strong> foundations for a<br />

brilliant spring and hugely successful year.<br />

Rate <strong>the</strong> holiday<br />

A critical element of planning a successful Christmas<br />

season is <strong>the</strong> post-holiday analysis. As an independent<br />

retailer, you need <strong>to</strong> know what has and hasn’t worked<br />

in your business. Look at your revenue and profit, how<br />

happy your cus<strong>to</strong>mers were, and how you coped with<br />

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didn’t work, you will be an expert in planning your<br />

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Biggs helps greeting card and gift companies promote <strong>the</strong>ir products<br />

online. For more information, visit piccadillylane.com and<br />

cardandgiftnetwork.com.<br />

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IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

61


62 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

63


gifts & TOYS<br />

Rhode Island Novelty Gifts & Souvenirs<br />

RHODE ISLAND Novelty is a national distribu<strong>to</strong>r<br />

dedicated <strong>to</strong> making your zoo, aquarium, or resort gift<br />

shop a success.<br />

The company<br />

is a, “one s<strong>to</strong>p<br />

shop,” says Jeff<br />

Shaughnessy,<br />

with everything<br />

a gift or<br />

souvenir shop<br />

would need <strong>to</strong><br />

create a product lineup perfectly suited <strong>to</strong> cus<strong>to</strong>mers.<br />

Shaughnessy is a sales manager with Adventure Planet,<br />

a division of Rhode Island Novelty.<br />

Products include a huge selection of cus<strong>to</strong>mizable<br />

items, with everything from plushies <strong>to</strong> mugs and o<strong>the</strong>r<br />

gifts, plus <strong>to</strong>ys and activities. “We can cus<strong>to</strong>mize over<br />

500 items with your logo or name,” Shaughnessy notes.<br />

“Popular cus<strong>to</strong>mized items include drinkware, coffee<br />

mugs, giftware and jewelry. We can usually turn around<br />

imprint orders in one <strong>to</strong> two weeks.” Cus<strong>to</strong>mizable<br />

items are<br />

great for<br />

retail settings<br />

because, “cus<strong>to</strong>mers<br />

want<br />

something <strong>to</strong><br />

show where<br />

<strong>the</strong>y’ve been,”<br />

Shaughnessy<br />

advises. “We’re big proponents of name dropping.”<br />

For successful merchandising, Shaughnessy has two<br />

pieces of advice for gift shops. First, <strong>to</strong>o many s<strong>to</strong>res<br />

let <strong>the</strong>ir product offerings go stale. “In <strong>this</strong> business,<br />

<strong>the</strong>re are a lot of repeat cus<strong>to</strong>mers. Your best cus<strong>to</strong>mers<br />

are going <strong>to</strong> be your members, or regular repeats.<br />

You always want <strong>to</strong> have something new and interesting<br />

<strong>to</strong> offer <strong>the</strong>m.” The second is not carrying items<br />

64 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


®<br />

®<br />

in <strong>the</strong> right price category. “The<br />

most profitable items are going <strong>to</strong><br />

be $9.99 or less,” he advises. “We<br />

have items that are more expensive,<br />

but <strong>the</strong> ones that sell <strong>the</strong> most will<br />

be under that price.”<br />

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Buying details<br />

Rhode Island Novelty was founded<br />

in 1986, and has grown <strong>to</strong> become<br />

an international supplier <strong>to</strong> gift<br />

shops in zoos, resorts, aquariums,<br />

and o<strong>the</strong>r destination shops. The<br />

company’s product catalog is comprehensive,<br />

and covers everything a<br />

shop would need. Products can be<br />

ordered via phone or through <strong>the</strong><br />

Rhode Island Novelty website, as<br />

well as at tradeshows. There is a $50<br />

minimum, but no restrictions on<br />

who is eligible for wholesale pricing.<br />

Imprints and cus<strong>to</strong>mized orders<br />

take longer <strong>to</strong> fulfill. For more<br />

information on creating cus<strong>to</strong>m<br />

products, contact <strong>the</strong> company’s<br />

sales department. ■<br />

Rhode Island Novelty<br />

350 Commerce Drive<br />

Fall River, MA 02720<br />

Toll Free: 800-435-3456<br />

Email: sales@rinovelty.com<br />

Website: www.rinovelty.com<br />

For <strong>to</strong>day’s business<br />

news and updates visit<br />

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IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

65


gifts & TOYS<br />

Safari Ltd. Miniatures Bring Ideas <strong>to</strong> Life<br />

SAFARI LTD., maker of miniature<br />

figures, releases around 70<br />

new figures a year and<br />

offers more than a thousand<br />

in all. Where in<br />

<strong>the</strong> world do <strong>the</strong>y come<br />

up with all those ideas?<br />

“We get many suggestions<br />

from letters and emails,” says<br />

Mat<strong>the</strong>w Mullan, social media<br />

specialist. “People comment on<br />

Facebook and Instagram. You<br />

name it.”<br />

Safari’s figures run <strong>the</strong> gamut,<br />

from dinosaurs, dragons, and<br />

wildlife <strong>to</strong> mythical creatures.<br />

Some, like <strong>the</strong> “Good Luck<br />

Minis,” are just <strong>the</strong> size of your<br />

thumb, while <strong>the</strong> largest measure<br />

18 inches. All are au<strong>the</strong>ntic and accurate, designed<br />

and built <strong>to</strong> scale, and hand-painted. It takes 8<br />

<strong>to</strong> 10 months from start <strong>to</strong> finish <strong>to</strong><br />

create a single figure. “Say<br />

someone has a mythological<br />

creature <strong>the</strong>y’re<br />

in<strong>to</strong>,” says Mullen. “They<br />

will send that idea in <strong>to</strong><br />

us, and we’ll add it <strong>to</strong> our<br />

inspiration list. We regularly<br />

send <strong>the</strong>se ideas <strong>to</strong> <strong>the</strong><br />

product development team.<br />

Sometimes <strong>the</strong>y will even go and<br />

build a pro<strong>to</strong>type first.”<br />

For <strong>the</strong> company’s new fea<strong>the</strong>red<br />

dinosaurs, <strong>the</strong> Carnegie<br />

Velocirap<strong>to</strong>rs, Safari’s designers<br />

even worked with a paleon<strong>to</strong>logist<br />

<strong>to</strong> make sure <strong>the</strong> figures<br />

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66 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


were ana<strong>to</strong>mically accurate<br />

and built <strong>to</strong> a 1-50 scale. The<br />

figures even have fea<strong>the</strong>rs, as,<br />

it was discovered, <strong>the</strong>ir reallife<br />

predecessors did. “They<br />

will be groundbreaking,”<br />

Mullen says.<br />

Safari’s products are billed<br />

as “Toys That Teach”—<br />

geared <strong>to</strong>ward parents looking<br />

for <strong>to</strong>ys that will enhance<br />

<strong>the</strong>ir kids’ lives and inspire<br />

learning. They’re especially<br />

popular with home schoolers,<br />

Mullen says. Ano<strong>the</strong>r<br />

target market is collec<strong>to</strong>rs.<br />

A popular use for <strong>the</strong> figures is as birthday party<br />

favors, activities, or decorations. “We’ve had people put<br />

our domestic cat collection on <strong>the</strong>ir cupcakes and do<br />

a <strong>the</strong>me party with a safari <strong>the</strong>me. One even used a<br />

tube (“Toob,” in Safari’s lingo) of human organs for a<br />

birthday party,” says Mullen.<br />

Buying details<br />

Retailers can purchase directly from<br />

Safari’s wholesale portal. The retail<br />

markup varies by item, with some products,<br />

such as <strong>the</strong> Good Luck Minis,<br />

commanding a healthy markup (with a<br />

wholesale price of 24 cents, <strong>the</strong>y retail<br />

for $1). The company exhibits at various<br />

shows throughout <strong>the</strong> year, with <strong>the</strong><br />

largest being <strong>the</strong> American International<br />

Toy Fair in New York each February.<br />

Safari Ltd. will be participating in The<br />

International Gift Exposition in <strong>the</strong><br />

Smokies Nov. 3 <strong>to</strong> 7. The minimum<br />

order is $100. ■<br />

Safari Ltd<br />

5960 Miami Lakes Drive, Miami Lakes, FL 33014<br />

Tel.: 1-800-554-5414 • Email: sales@safariltd.com<br />

Website: www.safariltd.com<br />

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IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

67


tradeshows<br />

Value and Quick Delivery<br />

From OFFPRICE<br />

<br />

OFFPRICE IS all about speed, says Stephen<br />

Krogulski, CEO. “The OFFPRICE shows are about<br />

writing orders,” Krogulski says. “You come <strong>to</strong> an<br />

OFFPRICE show, buy your goods, and <strong>the</strong> goods<br />

will ship immediately.”<br />

This is possible, Krogulski explains, because<br />

of <strong>the</strong> show’s careful selection of vendors, and<br />

established position in<br />

<strong>the</strong> apparel and fashion<br />

business. OFFPRICE<br />

runs its annual shows<br />

in Las Vegas (February<br />

15–18) and New<br />

York City (May 3–5).<br />

OFFPRICE vendors<br />

include jobbers, wholesale<br />

distribu<strong>to</strong>rs, and<br />

closeout companies<br />

offering a dizzying<br />

array of fashion items,<br />

with everything from<br />

overruns and irregular<br />

sizes <strong>to</strong> closeout brandname<br />

fashions.<br />

One of <strong>the</strong> elements<br />

that distinguishes an<br />

OFFPRICE show is <strong>the</strong> focus on writing orders<br />

right on <strong>the</strong> show floor, so products will ship immediately.<br />

“We look for vendors who are focused on<br />

retailers being successful,” Krogulski notes. The<br />

2015 Las Vegas show will also continue <strong>to</strong> feature<br />

<strong>the</strong> expanded cash-and-carry section, which makes<br />

it possible <strong>to</strong> immediately fill new orders. To get <strong>the</strong><br />

most from an OFFPRICE show, Krogulski recommends<br />

attending more than one show <strong>to</strong> see what’s<br />

available in any given season, and coming with an<br />

open mind when you do attend a show. “Know<br />

your cus<strong>to</strong>mers, so when you’re here, you can find<br />

products you’re not already selling,” Krogulski<br />

advies, “and make sure <strong>to</strong> come repeatedly <strong>to</strong> find<br />

out what’s available. It’s always a good idea <strong>to</strong> have<br />

a plan, and research vendors before you get here.”<br />

OFFPRICE’s mix of product vendors includes<br />

seasonal fashions, as well as closeouts of last season’s<br />

designs and apparel. A complete list of vendors<br />

is available on ei<strong>the</strong>r of <strong>the</strong> dedicated websites,<br />

depending on which show you’re interested in (Las<br />

Vegas or New York). The upcoming Las Vegas show<br />

boasts more than 1,200 booths and 500 vendors.<br />

For more information,<br />

<strong>the</strong> company<br />

also hosts a thriving<br />

social media presence,<br />

including a regularly<br />

updated Facebook page<br />

where you can find out<br />

what’s going on with<br />

<strong>the</strong> shows, and get tips<br />

on how <strong>to</strong> maximize<br />

your visit.<br />

Attending<br />

<strong>the</strong> show<br />

The OFFPRICE Las<br />

Vegas show is only<br />

open <strong>to</strong> wholesale buyers<br />

who provide proof<br />

that <strong>the</strong>y are in retail.<br />

Admission is free <strong>to</strong> members of <strong>the</strong> trade, and $125<br />

per person for o<strong>the</strong>rs. The 2015 show is scheduled<br />

February 15–18 at <strong>the</strong> Sands Expo and Convention<br />

Center in Las Vegas. It overlaps with Fashion Week<br />

Las Vegas, scheduled February 16–20. Buyers are<br />

recommended <strong>to</strong> arrive as early as possible, since<br />

OFFPRICE is an order-writing show. Contact <strong>the</strong><br />

OFFPRICE show office for information on airline<br />

and rental car discounts, shuttle information, and<br />

information on local attractions. ■<br />

OFFPRICE<br />

175 North Patrick Boulevard, Suite 180, Brookfield, WI 53045<br />

Tel: 262-782-1900 • Email: staff@offpriceshow.com<br />

Website: www.offpriceshow.com<br />

68 Oc<strong>to</strong>ber 2014 | INDEPENDENT RETAILER


INDEPENDENTRETAILER.com | Oc<strong>to</strong>ber 2014<br />

69


IGES/SSS Exhibi<strong>to</strong>r Preview<br />

Rhode Island Novelty<br />

Adventure Planet, a division of Rhode<br />

Island Novelty, is looking forward <strong>to</strong> <strong>this</strong><br />

year’s IGES/SSS show for one simple<br />

reason: “It’s <strong>the</strong> <strong>to</strong>p show for gift shops,”<br />

says Je Shaughnessy, sales manager.<br />

“We’ve been going <strong>to</strong> <strong>the</strong> IGES show for<br />

almost a decade,” Shaughnessy relates.<br />

“I’m excited for a great show and looking<br />

forward <strong>to</strong> seeing everyone again and<br />

presenting our 2015 product line.”<br />

To make <strong>this</strong> year special, Adventure<br />

Planet is oering free shipping <strong>to</strong> orders<br />

over $250. Shaughnessy encourages<br />

Cool Jewels<br />

If you’re looking for an impressive selection<br />

of wholesale trendy jewelry at discount<br />

prices, look no fur<strong>the</strong>r than Cool Jewels. The<br />

company has been exhibiting in Tennessee<br />

for over 30 years. According <strong>to</strong> Marc St.<br />

Pierre, Direc<strong>to</strong>r of Sales, “<strong>the</strong> IGES show<br />

provides us with an opportunity <strong>to</strong> meet with<br />

buyers from across <strong>the</strong> country working in a<br />

wide variety of attractions and gift shops.”<br />

Cool Jewels plans <strong>to</strong> meet with <strong>the</strong>ir<br />

existing cus<strong>to</strong>mers <strong>to</strong> review both 2014<br />

performance and <strong>the</strong> new 2015 Cool Jewels®<br />

product line. Additionally, <strong>the</strong> company<br />

North Woods Animal Treats<br />

Jean McCarthy, owner of North Woods Animal<br />

Treats, is excited <strong>to</strong> exhibit at <strong>the</strong> upcoming<br />

IGES/SSS show for <strong>the</strong> first time. “We are<br />

attending for <strong>the</strong> first time because we have<br />

heard such great things about it, from both<br />

vendors and buyers,” says McCarthy. “Our<br />

products are perfect for <strong>the</strong> lodge, outdoor,<br />

and woodsy feel that most of <strong>the</strong> products<br />

at <strong>the</strong> show have. We are looking forward <strong>to</strong><br />

connecting with <strong>the</strong> cus<strong>to</strong>mers we have now<br />

and showing <strong>the</strong>m our new products, and<br />

meeting lots of new cus<strong>to</strong>mers.”<br />

North Woods Animal Treats bakes by<br />

Promier Products<br />

After a great first year at <strong>the</strong> IGES/SSS<br />

show last Fall, Promier Products is returning<br />

again hopeful for continued success.<br />

“Last year was our first year and it<br />

went well. We reached cus<strong>to</strong>mers that we<br />

normally wouldn’t have been able <strong>to</strong> sell<br />

<strong>to</strong>, so we developed a brand new cus<strong>to</strong>mer<br />

base,” says Cody Grandadam, President.<br />

Promier will be exhibiting <strong>the</strong>ir flashlights of<br />

all dierent varieties, from keychains <strong>to</strong> big<br />

600 lumen lanterns.<br />

“We are looking forward <strong>to</strong> <strong>the</strong> show and<br />

reaching some new cus<strong>to</strong>mers. A lot of <strong>the</strong><br />

BOOTH# PF-6327, 6328,<br />

6329, 6330, 6331<br />

interested buyers <strong>to</strong> s<strong>to</strong>p by <strong>the</strong> Adventure<br />

Planet booth for details of <strong>the</strong> promotion.<br />

This year’s exciting new product, he<br />

says, is a cus<strong>to</strong>mized etched mug. The mug<br />

features various animals etched on<strong>to</strong> mug’s<br />

surface and can be cus<strong>to</strong>mized with your<br />

logo and name. ■<br />

350 Commerce Drive, Fall River, MA 02720<br />

Toll Free: 800-435-3456<br />

Email: sales@rinovelty.com<br />

Website: www.rinovelty.com<br />

BOOTH# PF-6300, 6400, 6401, 6501<br />

hopes <strong>to</strong> meet many new prospects.<br />

The company will be exhibiting <strong>the</strong><br />

industry’s largest line of CPSIA-compliant<br />

souvenir, fashion, and trend jewelry, including<br />

hundreds of new styles. Buyers can expect<br />

<strong>to</strong> see a large number of new products and<br />

overall everyday low pricing which allows<br />

<strong>the</strong>m an easy 3-4x mark-up. ■<br />

717A N.W. Second St., Hallandale, FL 33009<br />

Toll Free: 800-432-3636<br />

Email: salesinfo@cooljewels.com<br />

Website: www.cooljewels.com<br />

BOOTH# SV-3109<br />

hand in small batches, all natural, human<br />

grade ingredient large shaped dog treats.<br />

“We have moose, bear, pine tree, trout and<br />

bone shaped displayed in hand made pine<br />

crates. We also have small, hypoallergenic<br />

cookies, gift crates, and o<strong>the</strong>r cool dog<br />

stu,” says McCarthy. North Woods Animal<br />

Treats will be oer free shipping on orders<br />

of $325.00 or more as a show promotion.<br />

63 Emerald St. #428, Keene, NH 03431<br />

Phone: 877-69206928<br />

Website: www.northwoodsanimaltreats.com<br />

BOOTH# PF-8100<br />

buyers that attend <strong>this</strong> show we don’t see<br />

at <strong>the</strong> larger trade shows, so at <strong>the</strong> IGES<br />

show we get <strong>to</strong> reach new buyers,” explains<br />

Grandadam. “Plus, it is a slower paced show<br />

so we really get <strong>to</strong> talk <strong>to</strong> and meet people<br />

as <strong>the</strong>y s<strong>to</strong>p by our booth.”<br />

Show specials are available and buyers<br />

can find out about <strong>the</strong>m by visiting Promier<br />

at <strong>the</strong>ir booth. ■<br />

312 5th Street, Peru, IL 61354<br />

Tel.: 815-223-3393<br />

Website: www.promierproducts.com<br />

70 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

71


IGES/SSS Exhibi<strong>to</strong>r Preview<br />

DWK Corporation<br />

DWK Corporation has been attending <strong>the</strong><br />

IGES/SSS show for <strong>the</strong> last four years<br />

because, “It is a great opportunity <strong>to</strong><br />

introduce our new home decor lines, and<br />

gain feedback from buyers,” says Dave<br />

Kim, Owner/President. Since 1999 DWK<br />

Corporation has been in <strong>the</strong> business of<br />

creating and manufacturing fine quality<br />

home and garden decor. “We want our<br />

buyers <strong>to</strong> feel confident <strong>the</strong>y are purchasing<br />

an original work with excellent quality at a<br />

competitive price,” says Kim.<br />

DWK’s current decor <strong>the</strong>mes range<br />

from wildlife and western <strong>to</strong> mo<strong>to</strong>rcycles<br />

and dragons. “Having an extensive variety<br />

is important, as we believe in oering<br />

BOOTH# PF-7523, 7524, 7525<br />

something for everyone,” explains Kim. The<br />

company plans <strong>to</strong> showcase a new line,<br />

which features wooden signs and kitchen<br />

trivets, as well as many new additions <strong>to</strong><br />

<strong>the</strong>ir existing categories.<br />

As a special promotion, any ZAG<br />

member that places an order at <strong>the</strong> show<br />

will receive an additional 10 percent o<br />

<strong>the</strong>ir order. ■<br />

2760 E. Philadelphia St., Ontario, Ca. 91761<br />

Tel.: 909-923-1880<br />

Toll Free: 1-888-886-2568<br />

Email: sales@dwkcorp.com<br />

Website: dwkcorp.com<br />

Wilcor International<br />

BOOTH# PF-6312—6316,<br />

6412—6416<br />

Year after year Wilcor International’s<br />

success at <strong>the</strong> IGES/SSS show has<br />

significantly grown. As <strong>the</strong> company enters<br />

its 13th year exhibiting, David Corrigan,<br />

Owner/ Sales Manager hopes <strong>to</strong> have<br />

ano<strong>the</strong>r successful show at what he says<br />

is a great location with unbelievably great<br />

support from show management.<br />

“Each year <strong>the</strong>re are more and more<br />

buyers attending, and we continually find<br />

new cus<strong>to</strong>mers <strong>the</strong>re. The ongoing growth<br />

of <strong>the</strong> IGES Show has done a great job of<br />

staving o any stagnation felt by attendees,<br />

not <strong>to</strong> mention <strong>the</strong> support given by show<br />

management,” says Corrigan.<br />

Wilcor is a family operated business<br />

since 1887, and is dedicated <strong>to</strong> designing,<br />

manufacturing, and distributing outdoor<br />

recreational products <strong>to</strong> independent<br />

retailers. “We struggle every year <strong>to</strong> try <strong>to</strong><br />

represent <strong>to</strong> new cus<strong>to</strong>mers our complete<br />

line of nearly 6000 items, while balancing<br />

a good selection of new items for returning<br />

cus<strong>to</strong>mers,” explains Corrigan. “Our primary<br />

concentrations will be in rustic gift, campfire<br />

fun/cooking, and hiking gear <strong>to</strong> name<br />

a few.”<br />

All key lines will have special pricing<br />

deals throughout <strong>the</strong> booth. According<br />

<strong>to</strong> Corrigan <strong>the</strong> company typically<br />

has hundreds of items on special for<br />

<strong>this</strong> show. ■<br />

161 Drive in Road, Frankfort, NY 13340<br />

Toll Free: 800-346-2345<br />

Website: www.wilcor.net<br />

Safari Ltd.<br />

Safari Ltd. exhibits at <strong>the</strong> IGES/SSS for<br />

one big reason: “To get in front of our<br />

cus<strong>to</strong>mers, ”says Mat<strong>the</strong>w Mullan, social<br />

media specialist. “Shows are crucial<br />

for creating that connection with our<br />

retail s<strong>to</strong>res.”<br />

The company has been attending <strong>the</strong><br />

IGES show for almost 10 years. “It’s <strong>the</strong><br />

biggest souvenir show in <strong>the</strong> U.S., and its<br />

location in Tennessee works for our market.<br />

We have a lot of cus<strong>to</strong>mers in that region<br />

and it gives <strong>the</strong>m a chance <strong>to</strong> see things in<br />

person. It’s also right before <strong>the</strong> holidays,<br />

so attendees will be putting <strong>the</strong>ir orders<br />

in and getting ramped up for <strong>the</strong> season,”<br />

explains Mullan.<br />

Safari Ltd. is <strong>the</strong> maker of miniature<br />

figures. The company releases around<br />

BOOTH# PF-6518, 6519, 6618, 6619<br />

70 new figures a year and oers more<br />

than a thousand in all. Figures range from<br />

dinosaurs, dragons, and wildlife <strong>to</strong> mythical<br />

creatures. Some are just <strong>the</strong> size of your<br />

thumb, while <strong>the</strong> largest measure 18 inches.<br />

All are au<strong>the</strong>ntic and accurate, designed<br />

and built <strong>to</strong> scale, and hand-painted.<br />

Safari Ltd. will be oering free shipping<br />

for orders over $100, net 30 terms for<br />

orders of $350 and over and net 90 and<br />

a 5 percent discount for orders of $750<br />

and over. ■<br />

5960 Miami Lakes Drive, Miami Lakes, FL 33014<br />

Tel.: 1-800-554-5414<br />

Email: sales@safariltd.com<br />

Website: www.safariltd.com<br />

72 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

73


IGES/SSS Exhibi<strong>to</strong>r Preview<br />

His<strong>to</strong>ry and Heraldry<br />

His<strong>to</strong>ry and Heraldry oers unique<br />

personalized, sentiment and humorous<br />

gifts, which are a perfect fit for <strong>the</strong><br />

upcoming IGES/SSS show. With an array of<br />

products ranging from pens and keyrings <strong>to</strong><br />

magnets and mugs, Sales Support manager<br />

Giovanna Castanon says, “This show is <strong>the</strong><br />

right target market for us.”<br />

At <strong>the</strong> upcoming show, His<strong>to</strong>ry and<br />

Heraldry will be launching <strong>the</strong>ir new lines for<br />

2015. This includes <strong>the</strong>ir personalized gift<br />

pens and notebooks, kitchen hangers and<br />

neon rulers and pencil cases ideal for kids.<br />

“H&H has high expectations for <strong>the</strong><br />

show. When launching our new product<br />

lines we enjoy seeing our cus<strong>to</strong>mers’ initial<br />

BOOTH# PF-6230, 6231<br />

reaction and <strong>the</strong>ir feedback is always<br />

welcome.” says Castanon.<br />

His<strong>to</strong>ry and Heraldry has been exhibiting<br />

at <strong>the</strong> show since it’s opening in <strong>the</strong> Smokies.<br />

“This trade show has always been a huge<br />

success for us. We always go home knowing<br />

it’s going <strong>to</strong> be ano<strong>the</strong>r extraordinary<br />

year!” explains Castanon. Be sure <strong>to</strong> check<br />

out <strong>the</strong>ir booth #6230-6231 for special<br />

show promotions. ■<br />

4001 NW 124th Ave., Coral Springs, FL 33071<br />

Tel.: 800-416-5567<br />

Email: sales@his<strong>to</strong>ryandheraldry.com<br />

Website: www.his<strong>to</strong>ryandheraldry.com<br />

The Incredible Sunvisor<br />

BOOTH# SV-2327<br />

Bruce Palmer, owner of The Incredible<br />

Sunvisor is entering his third year<br />

exhibiting in <strong>the</strong> Smokies. “It is such a great<br />

atmosphere. It’s just beautiful <strong>the</strong>re and <strong>the</strong><br />

show owners are great,” he says.<br />

Palmer will be exhibiting The Incredible<br />

Sunvisor, which includes zoo and<br />

animal skin prints. The visor is made<br />

from a durable EVA foam rubber. It is<br />

lightweight, dishwasher safe, has a fully<br />

adjustable band, and comes in more than<br />

700 patterns.<br />

“I attend because of <strong>the</strong> success we’ve<br />

had in <strong>the</strong> past but also because of <strong>the</strong><br />

buyers of zoos and beach shops—my kind<br />

of cus<strong>to</strong>mer,” explains Palmer. “It was a<br />

really good show last year so I am setting<br />

<strong>the</strong> goal high for <strong>this</strong> year.”<br />

As a promotion, if cus<strong>to</strong>mers sign up<br />

at <strong>the</strong> show Palmer will lock <strong>the</strong>m in at <strong>the</strong><br />

1,000 count or more rate of $1.50 without<br />

having <strong>to</strong> place <strong>the</strong> full order. Cus<strong>to</strong>mers are<br />

also locked in at <strong>this</strong> price for reorders. “I<br />

always do a show special <strong>to</strong> try <strong>to</strong> convince<br />

people <strong>to</strong> get on board,” says Palmer. ■<br />

1109 Diplomat Dr. #J-104<br />

Debary, Florida 32713<br />

Toll Free: 866-644-6044<br />

Website: <strong>the</strong>incrediblesunvisorinc.com<br />

Aurora World<br />

BOOTH# PF-6022—6026, 6123—6127<br />

Aurora World will be featuring <strong>the</strong>ir full<br />

portfolio of plush <strong>to</strong>ys, dolls, and licensed<br />

products at <strong>the</strong> upcoming IGES/SSS<br />

show. After 8 years of exhibiting, IGES<br />

remains one of <strong>the</strong> main trade shows of<br />

<strong>the</strong> year for <strong>the</strong> company according <strong>to</strong><br />

Dee Dee Valencia, Manager, Product &<br />

Retail Development. “We attend because<br />

IGES gives us an unparalleled opportunity<br />

<strong>to</strong> interact and help retailers grow <strong>the</strong>ir<br />

business and also showcase our awardwinning<br />

products for our retail partners.”<br />

Aurora World is looking <strong>to</strong> gain new<br />

retailers, continue <strong>to</strong> build relationships, and<br />

showcase <strong>the</strong>ir comprehensive plush <strong>to</strong>y,<br />

doll, and licensed portfolio. This includes<br />

<strong>the</strong> introduction of 250+ exciting new styles<br />

including <strong>the</strong> best selling My Little Pony<br />

line debuting 14 new ponies with dazzling<br />

sparkle hair, along with <strong>the</strong> popular Princess<br />

Luna, Spike, and supersized ponies.<br />

“Also debuting is our commemorative<br />

100 year Raggedy Ann collection and<br />

14 epic additions <strong>to</strong> our most popular<br />

YooHoo and Friends brand including six<br />

adorable fashion trends for our fan favorite<br />

Pammee,” says Valencia. “In addition, our<br />

award-winning Aurora® Sea Sparkles has<br />

massively expanded with new and trendy<br />

sparkle hair and sizing that will make a<br />

splash at retail.”<br />

As a special promotion buyers will have<br />

<strong>the</strong> chance <strong>to</strong> receive some of <strong>the</strong> dazzling<br />

My Little Pony merchandise for free. In<br />

addition, free freight will be oered on<br />

orders placed during <strong>the</strong> show. ■<br />

Tel.: 888-287-6722<br />

Website: www.auroragift.com<br />

74 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Celebrates 15 Years in <strong>the</strong> Smokies<br />

The International Gift Exposition in <strong>the</strong> Smokies and Souvenir Super Show is celebrating its<br />

15th anniversary <strong>this</strong> year. “We are grateful for our outstanding and loyal buyers and exhibi<strong>to</strong>rs<br />

and for <strong>the</strong> overwhelming support <strong>the</strong>y have shown IGES,” says co-owner Susan Mills.<br />

In 2000, IGES started with only 272 booths and barely more than 3,000 buyers. Today, after<br />

15 years of growth and over 800 more trade show booths than any o<strong>the</strong>r national souvenir<br />

show, <strong>the</strong> combined November shows in <strong>the</strong> Smokies represent <strong>the</strong> largest ga<strong>the</strong>ring of<br />

wholesale resort and souvenir gift buyers and vendors in America.<br />

Due <strong>to</strong> <strong>the</strong> overwhelming demand from buyers for Made in America and handcrafted<br />

products, IGES will be showcasing a special section at <strong>the</strong> Sevierville Convention Center<br />

focused on <strong>the</strong>se groups. Additionally, all handcrafted and Made in America exhibi<strong>to</strong>rs will<br />

have signage displayed at both <strong>the</strong> LeConte Center in Pigeon Forge and <strong>the</strong> Sevierville<br />

Convention Center. ■<br />

“Great Trips Make Great Memories!<br />

Great Souvenirs Make Those Memories Last Forever!”<br />

To learn more or <strong>to</strong> register for <strong>the</strong> show, please call 800-430-7608 or email info@iges.us.<br />

Saturday, 11/1 – Saturday, 11/8:<br />

FREE Airport Service available <strong>to</strong> registered<br />

buyers with IGES badge, staying in Sevierville or<br />

Pigeon Forge. Please call Rocky Top 24-hours<br />

prior <strong>to</strong> pick up time.<br />

BONUS:<br />

1. Free shuttles available for evening<br />

pick-up/ drop-off in Sevierville or<br />

Pigeon Forge by appointment. Call<br />

Rocky Top by 3 p.m. that day.<br />

2. Free shuttles available for<br />

Gatlinburg pick-up/ drop-off every<br />

show day and on Friday 11/7. 2-4<br />

hours advance notice. Please call<br />

Rocky Top.<br />

3. Free shuttles available at both<br />

sites on exhibi<strong>to</strong>r set-up days.<br />

Transportation Info:<br />

Rocky Top Tours, John Clabough, 877-315-8687<br />

40<br />

129<br />

275<br />

Knoxville<br />

129<br />

Saturday, 11/1- Friday, 11/7:<br />

FREE service available <strong>to</strong> buyers and exhibi<strong>to</strong>rs<br />

between exhibit facilities and area show hotels.<br />

Hours: 8 a.m. – 6 p.m.<br />

168<br />

Knoxville<br />

Airport<br />

40 66<br />

73<br />

321<br />

Sevierville<br />

441<br />

Pigeon<br />

Forge<br />

71<br />

73<br />

The IGES Show is<br />

always within reach.<br />

Fly in or drive!<br />

Estimated Driving<br />

Time <strong>to</strong> IGES<br />

City . . . . . . . . . . . . . . Hours<br />

Atlanta . . . . . . . . . . . . . . 3.6<br />

Baltimore . . . . . . . . . . . . . 7.7<br />

Charlotte. . . . . . . . . . . . . 3.4<br />

Chicago . . . . . . . . . . . . . . 8.5<br />

Cincinnatti. . . . . . . . . . . . . 4<br />

Cleveland . . . . . . . . . . . . 7.8<br />

Indianapolis. . . . . . . . . . 5.6<br />

Jacksonville . . . . . . . . . . . . 8<br />

Memphis . . . . . . . . . . . . . 6.1<br />

Nashville . . . . . . . . . . . . . 3.1<br />

New Orleans . . . . . . . . . . . 9<br />

New York . . . . . . . . . . . 10.3<br />

Newport News . . . . . . . . 7.1<br />

Pittsburg . . . . . . . . . . . . . 7.4<br />

Philapelphia. . . . . . . . . . . . 9<br />

Raleigh . . . . . . . . . . . . . . 5.4<br />

Richmond. . . . . . . . . . . . 6.2<br />

Savannah . . . . . . . . . . . . . . 6<br />

St. Louis . . . . . . . . . . . . . 6.6<br />

Washing<strong>to</strong>n D.C.. . . . . . . . 7<br />

Sevierville Convention Center<br />

Pigeon Forge LeConte Center<br />

November 2 – 6<br />

Show Hours:<br />

Sun. – Wed. 9am – 5pm<br />

Thurs. 9am – 4pm<br />

November 3 – 7<br />

Show Hours:<br />

Mon. – Thurs. 9am – 5pm<br />

Fri. 9am – 4pm<br />

Main Hall<br />

Left Side<br />

see page 77<br />

<br />

Main Hall<br />

Right Side<br />

see page 78<br />

Main Hall<br />

Left Side<br />

see page 83<br />

Main Hall<br />

Right Side<br />

see page 84<br />

Greenbrier Hall &<br />

Concourse Area<br />

see next page 86<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

75


<strong>Register</strong> at:<br />

www.iges.us<br />

1-800-430-7608<br />

1 BOTTLE BENDERS, INC 2 B. DAZZLE, INC.<br />

3<br />

www.<strong>the</strong>bottlebenders.com<br />

706-779-5048<br />

NEW! BOOTH SV-2509 & 2510<br />

www.b-dazzle.com<br />

800-809-4242<br />

BOOTH SV-SV-2809 & 2810<br />

4 5 SAFARI LTD ®<br />

6<br />

John Whalen Sales/<br />

Mission Imports<br />

MISSION IMPORTS<br />

missionimportsonline.com<br />

800-235-9588<br />

BOOTH SV-2205<br />

www.safariltd.com<br />

800-554-5414<br />

BOOTH SV-2812-2815<br />

ROYAL HANDICRAFTS<br />

www.<strong>the</strong>collectionroyal.net<br />

1-855-79 ROYAL (6925)<br />

BOOTH SV-2118 & PF-7630 & 7631<br />

7 SILVER NUGGET, INC. 8 COMFY FEET 9 SQUIRE BOONE VILLAGE<br />

www.silvernuggetjewelry.com<br />

800-343-9380<br />

BOOTH SV-3302-3305<br />

NEW!<br />

www.comfyfeet.biz<br />

888-515-6677<br />

BOOTH SV-2305<br />

www.squireboone.com<br />

888-234-1804<br />

BOOTH SV-2912-2915 & 3012-3015<br />

10 B & F SYSTEM, INC. 11 American West & Bandana 12 ZHEN ZHU, INC.<br />

by American West<br />

www.bnfusa.com • 214-333-2111<br />

NEW! BOOTH SV-2309 & 2310<br />

americanwest.cc • 888-367-2383<br />

BOOTH SV-3306<br />

www.zgenzhuinc.com<br />

888-663-2288<br />

BOOTH SV-2601 & 2700<br />

13 North Woods Animal Treats 14 Sandy Creek Mining Co.<br />

15<br />

LOVE HANDLE<br />

northwoodsanimaltreats.com<br />

877-692-6928<br />

NEW! BOOTH SV-3109<br />

419-435-5891 sandycreekmining.com<br />

NEW! BOOTH SV-2512-2515<br />

.com<br />

Universal Phone/Tablet Grips<br />

281-778-2051<br />

BOOTH SV-3202<br />

76 Oc<strong>to</strong>ber 2014 | IR<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


Sevierville Convention Center<br />

Main Exhibit Hall<br />

Contest<br />

Stamping<br />

Station<br />

3502 3503 3504 3505 3506 3507 3508 3509 3510 3512 3513 3514 3515<br />

3517<br />

3518 3519<br />

3401<br />

3400<br />

3300<br />

3200<br />

3100<br />

3402 3403 3404 3405 3406 3407 3408 3409 3410 3412 3413 3414 3415<br />

3302 3303 3304 3305 3306 3307 3308 3309 3310 3312 3313 3314 3315<br />

15<br />

7<br />

11<br />

3202 3203 3204 3205 3206 3207 3208 3209 3210 3212 3213 3214 3215<br />

3102 3103 3104 3105 3106 3107 3108 3109 3110 3112 3113 3114 3115<br />

13<br />

9<br />

3417<br />

3317<br />

3217<br />

3117<br />

3418 3419<br />

3318 3319<br />

3218 3219<br />

3118 3119<br />

Sevierville<br />

Convention Center<br />

Main Exhibit Hall<br />

202 Gists Creek Road,<br />

Sevierville TN 37876<br />

3000<br />

2900<br />

2901<br />

3002 3003 3004 3005 3006 3007 3008 3009 3010 3012 3013 3014 3015<br />

2902 2903 2904 2905 2906 2907 2908 2909 2910 2912 2913 2914 2915<br />

2 5<br />

3017<br />

2917<br />

3018 3019<br />

2918 2919<br />

To o<strong>the</strong>r side<br />

of <strong>the</strong> Main Hall<br />

see pages 78 & 79<br />

2801<br />

2802 2803 2804 2805 2806 2807 2808 2809 2810 2812 2813 2814 2815<br />

2702 2703 2704 2705 2706 2707 2708 2709 2710 2712 2713 2714 2715<br />

2817<br />

2717<br />

2818 2819<br />

2718 2719<br />

2700<br />

2601<br />

12<br />

3<br />

2600<br />

2602 2603 2604 2605 2606 2607 2608 2609 2610 2612 2613 2614 2615<br />

2502 2503 2504 2505 2506 2507 2508 2509 2510 2512 2513 2514 2515<br />

2617<br />

2517<br />

2618 2619<br />

2518 2519<br />

2500<br />

2300<br />

2201<br />

2402 2403 2404 2405 2406 2407 2408 2409 2410 2412 2413 2414 2415<br />

2302 2303 2304 2305 2306 2307 2308 2309 2310 2312 2313 2314 2315<br />

4<br />

8<br />

1<br />

10<br />

14<br />

2417<br />

2317<br />

2418 2419<br />

2318 2319<br />

Show Hours:<br />

Sun. – Wed. 9am – 5pm<br />

Thurs. 9am – 4pm<br />

Unlimited FREE Parking<br />

& Shuttle Service<br />

2200<br />

2100<br />

2201<br />

2202 2203 2204 2205 2206 2207 2208 2209 2210 2212 2213 2214 2215<br />

2102 2103 2104 2105 2106 2107 2108 2109 2110 2112 2113 2114 2115<br />

2002 2003 2004 2005 2006 2007 2008<br />

2015 2016<br />

2012<br />

Main Entrance<br />

2217 2218 2219<br />

2117 2118 2119<br />

6<br />

2017 2018 2019<br />

<strong>Register</strong> at:<br />

www.iges.us<br />

1-800-430-7608<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

77


Sevierville Convention Center<br />

Main Exhibit Hall<br />

3520 3521<br />

3522<br />

Table Seating<br />

3529 3530 3531<br />

3532 3533 3534 3535<br />

3536<br />

3538<br />

3438<br />

Sevierville<br />

Convention Center<br />

Main Exhibit Hall<br />

3420 3421<br />

3320 3321<br />

3422<br />

3322<br />

3424<br />

3324<br />

3425 3426<br />

3325 3326<br />

3427<br />

3327<br />

3429 3430 3431<br />

3329 3330 3331<br />

3432 3433 3434 3435<br />

3332 3333 3334 3335<br />

3436<br />

3336<br />

3338<br />

3238<br />

202 Gists Creek Road,<br />

Sevierville TN 37876<br />

3220 3221<br />

3120 3121<br />

3222<br />

3122<br />

3224<br />

3124<br />

3225 3226<br />

3125 3126<br />

3227<br />

3127<br />

3229 3230 3231<br />

3129 3130 3131<br />

3232 3233 3234 3235<br />

3132 3133 3134 3135<br />

3236<br />

3136<br />

3138<br />

2<br />

To o<strong>the</strong>r side<br />

of <strong>the</strong> Main Hall<br />

and Entrance<br />

see pages 76 & 77<br />

3020 3021 3022<br />

2920 2921 2922<br />

1<br />

2820 2821 2822<br />

3024 3025 3026<br />

2924 2925 2926<br />

2824 2825 2826<br />

3027<br />

2927<br />

2827<br />

3029 3030 3031<br />

2929 2930 2931<br />

2829 2830 2831<br />

3032 3033 3034 3035 3036<br />

2932 2933 2934 2935 2936<br />

10<br />

14<br />

2832 2833 2834 2835 2836<br />

5<br />

3038<br />

2938<br />

2838<br />

2720 2721 2722<br />

6<br />

2724<br />

2725<br />

2726<br />

2727<br />

2729 2730 2731<br />

2732 2733<br />

2734 2735 2736<br />

4<br />

9<br />

2738<br />

2638<br />

2620 2621<br />

2622<br />

2624<br />

2625 2626<br />

2627<br />

2629 2630 2631<br />

2632 2633 2634 2635 2636<br />

2520 2521<br />

2522<br />

2524<br />

2525 2526<br />

2527<br />

2529 2530 2531<br />

2532 2533 2534 2535 2536<br />

Show Hours:<br />

Sun. – Wed. 9am – 5pm<br />

Thurs. 9am – 4pm<br />

2420 2421<br />

2320 2321<br />

2422<br />

2322<br />

2424<br />

2324<br />

2425 2426<br />

2325 2326<br />

2427<br />

2327<br />

12<br />

2429 2430 2431 2432 2433 2434 2435 2436<br />

2329 2330 2331 2332 2333 2334 2335 2336<br />

2538<br />

Unlimited FREE Parking<br />

& Shuttle Service<br />

13<br />

8 7<br />

2338<br />

2238<br />

2220 2221<br />

2222<br />

2224<br />

2225 2226<br />

2227<br />

2229 2230 2231<br />

2232 2233 2234 2235<br />

2236<br />

<strong>Register</strong> at:<br />

www.iges.us<br />

1-800-430-7608<br />

2120 2121<br />

2020 2021<br />

2122 2124 2125 2126 2127 2129 2130 2131 2132 2133 2134 2135 2136<br />

11<br />

3<br />

15<br />

2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 2035 2036<br />

2138<br />

2038<br />

78 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


<strong>Register</strong> at:<br />

www.iges.us<br />

1-800-430-7608<br />

1 FLASH SALES INC. 2 FORTUNE PRODUCTS 3 GLIMMERS, INC.<br />

www.flashsales.com<br />

866-435-2744<br />

BOOTH SV-2821 & 2822<br />

fortuneproducts.com<br />

1-800-345-4833<br />

BOOTH SV-3024 & 3025<br />

glimmersinc.com • 650-578-8276<br />

NEW! BOOTH SV-2024<br />

4 JACK LEVY SALES 5 ALLWEATHER OUTERWEAR 6 SZCO SUPPLIES INC.<br />

www.jacklevysales.com<br />

216-831-6604<br />

BOOTH SV-2635 & 2636<br />

www.TrailCrest.com<br />

1-800-965-6550<br />

BOOTH SV-2838<br />

www.szco.com • 800-232-6998<br />

BOOTH SV-2621 & 2622<br />

7 Neptune Trading/Wuu Jau 8 The Incredible Sunvisor<br />

9<br />

CLICK IT HOT<br />

TM<br />

www.neptuneusa.net<br />

909-923-0236<br />

BOOTH SV-2335 & 2336<br />

<strong>the</strong>incrediblesunvisorinc.com<br />

866-644-6044<br />

BOOTH SV-2327<br />

www.ClickItHot.com<br />

678-456-4071<br />

NEW! BOOTH SV-2738<br />

10 CARMEN USA 11 Florida Marine Research 12 Great American Products, Inc.<br />

FLORIDA MARINE<br />

Great American<br />

RESEARCH<br />

Products, Inc.<br />

www.fmrpets.com<br />

www.gap1.com<br />

CarmenUSA.com • 630-312-8565<br />

800-535-2722<br />

800-341-4436<br />

NEW! BOOTH SV-2938<br />

BOOTHS SV-2038 & 2138<br />

BOOTHS SV-2535 & 2536<br />

13 INCH OF GOLD 14 YOU CAN HIDE IT<br />

15<br />

PIGGYBACK RIDER<br />

www.inchofgold.com<br />

561-842-3103<br />

BOOTH SV-2220<br />

youcanhideit.com<br />

949-420-1595<br />

NEW! NEW! BOOTH SV-2833<br />

NEW!<br />

piggybackrider.com<br />

301-541-9744<br />

BOOTH SV-2031<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us IR | Oc<strong>to</strong>ber 2014<br />

79


80 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

0-9<br />

3 Eagles Trading Co. Inc. . . . . . . . . . . . . . . . . . . . . . . . . .SV-2409, 2410<br />

3 Oak Publishing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6926<br />

30 Watt Holdings (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2120<br />

88 Merchandise Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-8103<br />

88 Unlimited (NEW) . . . . . . . . . . . . . . . . . . . . . . SV-2734, 2735, 2736<br />

A<br />

A & F Gift and Souvenir Co. Ltd. . . . . . . . . . . . . . . . . . . . PF-7512, 7513<br />

A & S Designs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6606<br />

A Lost Art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6310<br />

A.T. S<strong>to</strong>rrs Ltd.. . PF-6712, 6713, 6714, 6715, 6812, 6813, 6814, 6815<br />

Ace Hy Sales, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6727, 6728<br />

Add-a-Pet . . . Cute Charm Jewelry . . . . . . . . . . . . . . . . . . . . .SV-2533<br />

Adin of California (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-C09<br />

Adventure Marketing. . . . . . . . . . . . . . . . . . . . . . . PF-6019, 6020, 6021<br />

Adventure Planet . . . . . . . . . . . . . PF-6427, 6428, 6429, 6430, 6431<br />

Adventure Publications . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2124, 2125<br />

AeroRacers Inc. (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3232<br />

Airstrike . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6626<br />

AlexiP Designs (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2806<br />

All Wea<strong>the</strong>r/Trailcrest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2838<br />

American Cap Exchange. . . . . . . . . . . . . . . . . . . . . . . . . PF-6720, 6721<br />

American Jewel (NEW) . . . . . . . . . . . . . . . . . . . . . . . . SV-3229, 3230<br />

American West & Bandana by American West . . . . . . . . . . . . .SV-3306<br />

Americaware, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6607, 6608<br />

Amer-I-Mex. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6325, 6326, 6426<br />

Amish Kraft Company. . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7232, 7233<br />

Ampac International (NEW) . . . . . . . . . . . . . . . . . . . . . PF-8304, 8305<br />

AmuseMints, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7509, 7510<br />

Animaland (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-C08<br />

Anju Jewelry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6010<br />

Annie Oakley Perfumery (NEW) . . . . . . . . . . . . . . . . . . .SV-3412, 3413<br />

APS, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8704, 8705<br />

Arcadia Publishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2529, 2530<br />

Arkash Imports, LLC (NEW) . . . . . . . . . . . . . . . SV-2632, 2633, 2634<br />

Artelusa (USA) Cork Company (NEW). . . . . . . . . . . . . . . . . . .PF-8905<br />

Artgame Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6423, 6424<br />

Arthur Fox Earring Boutique . . . . . . . . . . . . . . . . . . . . . .PF-6827, 6828<br />

Artifacts Home & Garden Decor . . . . . . . . SV-2909, 2910, 3009, 3010<br />

Artistic Creations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8101, 8102<br />

Atlantic Crossing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-8306, 8307<br />

Aurora Imports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3504<br />

Aurora World, Inc.. . . PF-6022, 6023, 6024, 6025, 6026, 6123, 6124,<br />

6125, 6126, 6127<br />

Au<strong>the</strong>ntic Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2308<br />

Avid Life, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7907<br />

B<br />

B & F System, Inc. (NEW). . . . . . . . . . . . . . . . . . . . . . . .SV-2309, 2310<br />

b. dazzle, inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2809, 2810<br />

Banana Split USA . . . . . . . . . . . . . . . . . . . . . . . . . SV-2302, 2303, 2304<br />

Barrels of Yum (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2114<br />

Basix of America . . . . . . . . . . . . . . . . . . . . . . . .PF-B01, B02, B03, B04<br />

Basix of America . . . . . . . . . . . . . . . . . . . . . SV-2319, 2320, 2321, 2322<br />

Baypointe/Southpointe. . . . . . . . . . . . . . . . . . . . . PF-6529, 6530, 6531<br />

Bearing<strong>to</strong>n Collection. . . . . . . . . . . . . . . . . . . . . . PF-6829, 6830, 6831<br />

Benjamin International . . . . . . . . . . . . . . . . . . . . . . . . . . PF-8605, 8606<br />

Big Bang Clothing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7315, 7316<br />

Big R Apparel Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2329, 2330<br />

Billco International, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . PF-6323, 6324<br />

Bingham<strong>to</strong>n Knitting Company, Inc. . . . . . . . . . . . . . . . .SV-2507, 2508<br />

Bissell Big Green. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3032<br />

BJ Toy Company, Inc. . . . . . . . . . . . . . . . . . . . . . . . PF-7419, 7420, 7421<br />

Black Metal Apparel (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6007<br />

Blake Bro<strong>the</strong>rs . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2224, 2225, 2226<br />

Bottle Benders, Inc. (NEW). . . . . . . . . . . . . . . . . . . . . . .SV-2509, 2510<br />

Bottle Pets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8601<br />

Boulder Canyon Apparel, LLC . . . . . . . . . . . . . . . . . . . . SV-2112 , 2113<br />

Brabo, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8903<br />

Brackney Lea<strong>the</strong>r. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-8403, 8404<br />

Brains<strong>to</strong>rm Products . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7733, 7833<br />

Brisco Apparel Company, Inc. . . . . . . . . . . . . . . . . . . . . .PF-7718, 7719<br />

Buck Wear Inc. (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7407<br />

Buckle Barn USA, Inc.. . . . . . . . . . . . . . . . . . . . . . PF-6633, 6634, 6733<br />

Butterfl y Wing Bling, LLC (NEW) . . . . . . . . . . . . . . . . . . . . . . . SV-2708<br />

Bux<strong>to</strong>n Company. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2521, 2522<br />

C<br />

C & K Import Designs Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2131<br />

C & R Discount, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7230, 7231<br />

Calico Cottage, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2105, 2106<br />

Cansta Enterprises Ltd. . . . . . . . . . . . . . . . . . . . . . . . . .PF-8707, 8708<br />

Cape Shore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7730, 7731<br />

Carl R. Sams II Pho<strong>to</strong>graphy, Inc. . . . . . . . . . . . . . . . . PF-6505, 6506<br />

Carmen USA (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2938<br />

Carroll Lea<strong>the</strong>r . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3338<br />

Caudill's Wholesale (NEW) . . . . . . . . . . .SV-3203, 3204, 3205, 3206<br />

CHI-MO, INC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2020<br />

Ciao Bella Jewelry, Inc. (NEW). . . . . . . . . . . . . . . . . . . . . . . . . PF-7428<br />

Clawz Shoes, LLC (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2030<br />

Click It Hot (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2738<br />

Cliff Weil, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7606, 7607<br />

Coffee City USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2732<br />

Cold River Mining Company (NEW). . . . . . . . . . . . . . . . . . . . . PF-7307<br />

CollectA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7820, 7821<br />

Columbia Empire Farms<br />

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7918<br />

Comfy Feet (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2305<br />

Compass Industries, Inc. . . . . . . . . . . . . . . . . . . . . . . . . PF-6930, 6931<br />

Conklin Fashions, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3300<br />

Cool Glow Novelties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7008<br />

Cool Jewels ® By Phillips . . . . . . . . . . . . . .PF-6300, 6400, 6401, 6501<br />

Corkology/Edgewater . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-3105<br />

Cot<strong>to</strong>n Love . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7014, 7015, 7016<br />

Country Fresh Food & Confections, Inc.. . . . . . . . . . . . . . . . . . PF-7928<br />

Cowichan Embroidery . . . . . . . . . . . . . . . . . . . . . . . . . PF-6523, 6524<br />

Creative Wraps, Inc. . . . . . . . . . . . . . . . . . . . . . . . PF-7018, 7019, 7020<br />

Creature Comforts, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6212, 6213<br />

Creek Alley Presents, LLC (NEW) . . . . . . . . . . . . . . . . .SV-2421, 2422<br />

CrossRoads Original Designs (NEW) . . . . . . . . . . . . . SV-2802, 2803<br />

Cus<strong>to</strong>m Laser Accents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3503<br />

D<br />

D & D Distributing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6512, 6513<br />

D.C. Jaymes & Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8604<br />

Daedalus Books Wholesale (NEW) . . . . . . . . . . . . . . . PF-8204, 8205<br />

Dalin Enterprise, Inc . . . . . . . . . . . . . . . . . . . . . . . PF-7402, 7403, 7502<br />

Dead Sea Pavilion (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2714<br />

Delighted Home Co. (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2402<br />

Delta Sales & Marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8000<br />

Deneen Pottery (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2126<br />

Design Master Associates, Inc. . . . . . . . . . . . . . . . . . . . .PF-7926, 7927<br />

Designs Unlimited. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6833, 6834<br />

Diamond Visions, Inc. (NEW). . . . . . . . . . . . . . . . . . . . .PF-7006, 7007<br />

Digital Silver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8603<br />

Dillon, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6923, 6924, 6925<br />

Dirty Dog Pottery (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-3110<br />

DM Merchandising . . . . . . . . . . . PF-6033, 6034, 6133, 6233, 6234<br />

DMR Creative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7528, 7529<br />

Donna Sharp, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . SV-2002, 2003, 2004<br />

Dony Simon Plus. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7323, 7324<br />

Dowling Graphics, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7925<br />

Drifts<strong>to</strong>ne Pueblo, Inc. . . . . . . . . . . . . . . .SV-3333, 3334, 3335, 3336,<br />

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3433, 3434, 3435, 3436<br />

Dry Gulch Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8807, 8808<br />

DuneCraft, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2334<br />

Dunhung Trading Co., Inc. . . . . . . . . . . . . . . . . . . . . . . . SV-2900, 3000<br />

D'VINE FOODS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-3100<br />

DWK Corporation . . . . . . . . . . . . . . . . . . . . . . . . PF-7523, 7524, 7525<br />

Dyenomite Apparel (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7806<br />

Dynasty Gallery. . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7608, 7609, 7610<br />

E<br />

E & S Imports, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6105, 6106<br />

E.A. Graphics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7829<br />

Eagle Crest Industries, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2638<br />

Elephant-Friendly Ivory<br />

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2104<br />

Enchanted Imports (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6628<br />

EnjoyLife, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-8201, 8202<br />

Erazor Bits (NEW) . . . . . . . . . . . . . . . . . . . . . . . PF-8504, 8505, 8506<br />

Erickson Sales, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-8907<br />

Esco Imports, Inc. . . . . . . . . . . . . . . .PF-7423, 7424, 7425, 7426, 7427<br />

ESY, Inc. and Liquid Energy, Inc. . . . . . . . . . . . . . . . . . . .SV-2721, 2722<br />

Eurographics, Inc. (NEW). . . . . . . . . . . . . . . . . . . . . . . .PF-7620, 7621<br />

Everspring Import Co.. . . . . . . . . . . . . . . . . PF-6918, 6919, 6920, 6921<br />

Exist Sportswear, Inc. . . . . . . . . . . . . . . . . .SV-2524, 2525, 2526, 2527,<br />

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2624, 2625, 2626, 2627<br />

Exotic Sea Images. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2904<br />

Eye-Dye . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7916, 7917<br />

F<br />

Fair Trade For All, LLC. (NEW) . . . . . . . . . . . . . . . . . . . SV-3035, 3036<br />

FashionCraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6507<br />

FBF Originals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2230, 2231, 2232<br />

Fierce Products (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3129, 3130<br />

First Card Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2306<br />

Flappin' Flags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6820, 6821<br />

Flash Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2821, 2822<br />

Flipo Group Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8301<br />

Florida Marine Research . . . . . . . . . . . . . . . . . . . . . . . . SV-2038, 2138<br />

Flossie's Funnel Cakes, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3533<br />

Folkmanis Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7612, 7613<br />

For <strong>the</strong> Love of Gourds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2903<br />

Fortune Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-3024, 3025<br />

Free Reign Farm, LLC. (NEW). . . . . . . . . . . . . . . . . . . . . . . . . .SV-2605<br />

Frisky Nineteen, LLC. . . . . . . . . . . . . . . . . .SV-3329, 3330, 3331, 3332<br />

Fun Stuff, Inc. . . . . . . . . . . . . . . . . . . PF-7212, 7213, 7214, 7215, 7216<br />

FunFlashingLEDs.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-8706<br />

Fungunz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2025<br />

Funky Fiber Works . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2408<br />

Furry Animal Kingdom . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2609, 2610<br />

G<br />

Gabi Toy (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7408, 7409, 7410<br />

Gattuso Distributing . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7809, 7810<br />

Gently Spoken . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8406<br />

George S. Chen Corp. . . . . . . . . . . . . . . . PF-6107, 6108, 6109, 6110<br />

GetaGadget, Inc. . . . . . . . . . . . . . . . . . . . . . . SV-2317, 2318, 2417, 2418<br />

Gib Carson Associates . . . . . . . . . . . . . . PF-C20, C21, C22, C23, C24,<br />

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C25, C26, C27, C28, C29, C30<br />

Gift Trenz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7507, 7508<br />

GiftWorksPlus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6620, 6621<br />

Gingerich Lea<strong>the</strong>r, LLC (NEW) . . . . . . . . . . . . . . . . . . . .PF-7728, 7729<br />

Glimmers, Inc. (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2024<br />

Global Village Glass Studios . . . . . . . . . . . . . . . . . . . . . . . . . . PF-8607<br />

Gogo Sports Inc. . . . . . . . . . . . . . . . . . . . . . PF-7023, 7024, 7025, 7026<br />

Golden Applexx Co., Inc. . . . . . . . . . . . . . . . . . . . . . . . . SV-3226, 3227<br />

Grandma's Lye Soap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2506<br />

Great American Products . . . . . . . . . . . . . . . . . . . . . . . SV-2535, 2536<br />

Green Kids Club (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2534<br />

Green Trading U.S.A. CO. (NEW) . . . . . . . . . . . . . . . . . . . . . . . SV-2720<br />

Green Tree Products, Inc. . . . . . . . . . . . . . . . . . . . . . . . . .SV-2312, 2313<br />

Guru Imports, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2702, 2703<br />

H<br />

Hand & Heart, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7327<br />

Handcrafted, The . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7030, 7031<br />

Happy Islands / Shantie Accessories (NEW) . . . . . . . . . . . . . SV-2431<br />

Happy Kids . . . . . . . . . . . . . . . . . . . . . . . . . SV-2424, 2425, 2426, 2427<br />

Harvey Hutter & Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2117<br />

Hatley. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6000, 6100<br />

Hayes Specialties Corporation . . . . . . . . . PF-7518, 7519, 7520, 7521<br />

Heart Gifts by Teresa, Inc. . . . . . . . . . . . . . . . . . . . . . . . . PF-7107, 7108<br />

Heart The Moment (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2502<br />

Heartland Wholesale LLC . . . . . . . . . . . . . PF-7626, 7627, 7628, 7629<br />

Henschel Manufacturing Co. . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6508<br />

Herbal Lodge. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-L1<br />

Heritage International Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2902<br />

Heritage Playing Card Co., LLC. . . . . . . . . . . . . . . . . . . . . . . . . PF-6726<br />

Hillside Orchard Farm, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3536<br />

Himalayan Group Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2435, 2436<br />

Himalayan Group Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-8302, 8303<br />

His<strong>to</strong>ry and Heraldry, USA . . . . . . . . . . . . . . . . . . . . . . PF-6230, 6231<br />

His<strong>to</strong>ry Chips (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2831<br />

Home-Crafts.com (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3307<br />

Hot Lea<strong>the</strong>rs . . . . . . . . . . . . . . . . . . . . . . . . PF-7218, 7219, 7220, 7221<br />

HP Industries. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7830, 7831<br />

Huckleberry Haven, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7225, 7226<br />

Huckleberry People . . . . . . . . . . . . . . . . . . . . . . . PF-6927, 6928, 6929<br />

I<br />

Illustrated Light (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-3410<br />

Imex Model Co., Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2612, 2613<br />

Impact Pho<strong>to</strong>graphics. . . . . . . . . . . . . . . . . . . . . . .PF-7429, 7430, 7431<br />

ImporMexico, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7605<br />

Inch of Gold (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2220<br />

Incredibly Charming Paper & Gifts (NEW) . . . . . . . . . SV-2835, 2836<br />

India Jewelry Palace . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3135, 3136<br />

iZone Sunglasses (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2021<br />

J<br />

J & J Woodshop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2505<br />

J.R. Palacios Enterprises . . . . . . . . . . . . . . . . . . . . . . . . .PF-7227, 7228<br />

Jack Levy Sales, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2635, 2636<br />

Jacob's Musical Chimes (NEW). . . . . . . . . . . . . . . . . . . . . . . .SV-2503<br />

Jacobson Hat Co., Inc. . . . . . . . . . . . PF-6912, 6913, 6914, 6915, 6916<br />

Jagreen Enterprises Ltd. . . . . . . . . . . . . . . . . . . . . . . . .PF-7706, 7707<br />

Jasper Fashion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7725, 7726<br />

Jazzy Artz (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2407<br />

Jerry Leigh. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7128, 7129<br />

Jim Beam Candles by Candleberry (NEW) . . . . . . . . . . . . . . .PF-6627<br />

John Hinde Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7123, 7124<br />

John Whalen Sales/Mission Imports . . . . . . . . . . . . . . . . . . . .SV-2205<br />

Joseph K. & Company, LLC . . . . . . . . . . . . . . . . . . . . . . PF-6404, 6405<br />

Joy Enterprises . . . . . . . . . . . . . . . . . . . . .PF-7704, 7705, 7804, 7805<br />

Joy To The World Collectibles (NEW) . . . . . . . . . . . . . . . . . . .SV-2602<br />

Joyce's Shells & Gifts, Inc.. . . . . . . . . . . . . PF-6118, 6119, 6218, 6219<br />

Jr. Rangerland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2603<br />

JRS Ventures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6725<br />

Just Too Cute, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-3510<br />

K<br />

K & M International/Wild Republic . . . . . . . . . . . PF-7312, 7313, 7314,<br />

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7412, 7413, 7414<br />

Kahuna Kon-Tiki (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7914<br />

Karol Western Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7723, 7724<br />

Kerusso, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7505, 7506<br />

Key Enterprises, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2202, 2203<br />

Kid Tees by Stephen Joseph Inc. . . . . . . . . . . . . . PF-6902, 6903, 6904<br />

KidKusion Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8602<br />

Kingport Industries/Gun Toten Mamas . . . . . . . . . . . . . .PF-7325, 7326<br />

Kinnex Int'l, Inc. (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7514<br />

Kot<strong>to</strong>nmill Fabric & Fashion (NEW). . . . . . . . . . . . . . . . . . . . . SV-2517<br />

Kraf & Associates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7418<br />

Kubla Crafts, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7207, 7208<br />

L<br />

L.W. Bris<strong>to</strong>l Classics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3502<br />

Lagaci Inc. . . . . . . . . . . . . . . . . SV-2717, 2718, 2719, 2817, 2818, 2819<br />

Lanart (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6406<br />

Land & Sea . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7404, 7405<br />

Landmark Graphics. . . . . . . . . . . . . . . . . . . . . . . . PF-7708, 7709, 7710<br />

Lantern Press . . . . . . . . . . . . . . . . . . . . . . . PF-6515, 6516, 6615, 6616<br />

Larry Wolf & Associates . . . . . . . . . . . . . . . . . . . . . . . . PF-7318, 7319<br />

Laser Pegs Ventures, LLC (NEW). . . . . . . . . . . . . . . . . SV-3029, 3030<br />

LaserGifts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7012, 7013<br />

Lazy One, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-C16 , C17, C18<br />

LCI Leisure Craft Industries, LLC . . . . . . . . . . . . . . . . PF-6116 & 6216<br />

Leaf Lea<strong>the</strong>r Inc. (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2808<br />

Lea<strong>the</strong>r Impressions, Inc.. . . . . . . . . . . . . . . . . . . . . . . . PF-8401, 8402<br />

Legacy Athletic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2429, 2430<br />

Legendary Games . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2500<br />

Leona, Inc. (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6128, 6129<br />

Liberty Express, Inc. (NEW) . . . . . . . . . . . . . . . . . . . . . PF-8502, 8503<br />

Liberty Wear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-C05 , C06<br />

Life & Style Fashions . . . . . . . . . . . . . . . . . . . . . SV-2934, 2935, 2936<br />

Lighthouse Apparel / College House . . . . . . . . . . . . . . . PF-7818, 7819<br />

Little Critterz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7415, 7416<br />

Live Family Live Happy (NEW) . . . . . . . . . . . . . . . . . . . SV-2917, 2918<br />

Lizzy J's (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2712, 2713<br />

Loll-Le Gaggin Jewelry (NEW). . . . . . . . . . . . . . . . . . . . . . . . .SV-2804<br />

Londono Art Studio (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7913<br />

2014 IGES/SSS Exhibi<strong>to</strong>r Index as of 9/17/14


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IR | Oc<strong>to</strong>ber 2014<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

LTC Trading Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8407<br />

Lucky 7 USA (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2033, 2034<br />

LuLu Monkey, LLC (NEW) . . . . . . . . . . . . . . . . . . . . . . .SV-3314, 3315<br />

M<br />

M. Cornell Importers, Inc. . . . . . . . . . . . . . . . . . . . . . . . .PF-7720, 7721<br />

Mad Mags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6306, 6307<br />

Magic Touch Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2127, 2227<br />

Magnet America International, Inc. . . . . . . . . . . . . . . . . . . . . . . .PF-C03<br />

Marian Imports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2207<br />

MayRich Company . . . . . . . . . . . . . . . . . . . PF-7700, 7701, 7801, 7900<br />

McSteven's, Inc. (NEW) . . . . . . . . . . . . . . . . . . . . . . . . SV-3529, 3530<br />

Medallion Mint, LLC. . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6723, 6724<br />

Melissa & Doug. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6304, 6305<br />

Miami Souvenirs. .SV-2724, 2725, 2726, 2727, 2824, 2825, 2826, 2827<br />

Mid-South Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6228, 6229<br />

Mike David Pho<strong>to</strong>graphy/Natural S<strong>to</strong>ne Gifts (NEW) . . . . . . . SV-2406<br />

Minne<strong>to</strong>nka Moccasin . . . . . . . . . . . . . . . . . . . . . . PF-7826,7827, 7828<br />

Mishu Designs NY (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2715<br />

MistCo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6333, 6432<br />

Mojo Art & Image (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7406<br />

Momadic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6527<br />

Monague Native Crafts, Ltd.. . . . . . . . . . . . . . . . . PF-6027, 6028, 6029<br />

Montana Artistic Impressions, Inc. . . . . . . . . . . . . . . . . .PF-6818, 6819<br />

Montana West, Inc. (NEW) . . . . . . . . . . . . . . . . . PF-7204, 7205, 7206<br />

MoonPie Direct . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3535<br />

Mountain Sweets Distributing, Inc. . . . . . . . . . . . PF-7304, 7305, 7306<br />

Mr. Key Tag by Bishop & Sons (NEW) . . . . . . . . . . . . . . . . . . .PF-8004<br />

Mulberry Studios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6214, 6215<br />

Mutual Sales, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6005, 6006<br />

My Drinky by Inch Bug (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . PF-8703<br />

MySack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8501<br />

N<br />

Name Drops (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2419<br />

Nassau Candy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8507<br />

NECA (NEW) . . . . . . . . . . . . . . . . . . . . . . . .SV-3131, 3132, 3133,3134<br />

Neptune Trading Inc. / Wuu Jau Company . . . . . . . . . . SV-2335, 2336<br />

North West Laser Design . . . . . . . . . . . . . . . . . . . . . . . . .PF-6716, 6816<br />

North Woods Animal Treats (NEW) . . . . . . . . . . . . . . . . . . . . . SV-3109<br />

Northwest Art Mall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7919<br />

Nostalgic Images Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-8900, 8901<br />

Novelaire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6011<br />

Nuwati Herbals<br />

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8005<br />

O<br />

O.T.T. Manufacturers, Inc.. . . . . . . . . . . . . . . . . . . . . . . . PF-8206, 8207<br />

Oceanic Linkways, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2538<br />

Old West Signs (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-3210<br />

Old World Gourmet (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3431<br />

Opportunity Buys Inc/Trippies Gifts . . . . . SV-2026, 2027, 2028, 2029<br />

Opti Sunglasses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2115<br />

Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6509, 6510, 6609, 6610<br />

Outdoor Resort Sales, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6907<br />

P<br />

Pacifi c Silver, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6520, 6521<br />

Pampeana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7125, 7126<br />

Pampered Princess Fashion Accessories (NEW) . . . . .PF-7530, 7531<br />

Pan<strong>the</strong>r Trading Company . . . . . . . . . . . . . . . . . . SV-2001, 2100, 2200<br />

Paparté (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2919, 2920<br />

PARI (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2805<br />

Parker Surplus Sales (NEW). . . . . . . . . . .PF-7002, 7003, 7004, 7005<br />

Parris Manufacturing Company . . . . . . . . . . . . . . . . . . SV-2704, 2705<br />

Passion Imports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7904, 7905<br />

Peace Frogs, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2929, 2930<br />

Pearson Ranch Elk & Buffalo Jerky (NEW) . . . . . . . . . . . . . . .SV-3538<br />

Perisphere and Trylon, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6605<br />

Periwinkle by Barlow. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6625<br />

Peter Grimm Ltd. (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7229<br />

PhoneGrips By DMD Products (NEW). . . . . . . . . . . . . . . . . . .SV-3202<br />

Pichincha. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6823, 6824, 6825<br />

Piggyback Rider (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2031<br />

Pinnacle Designs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6905, 6906<br />

Pitkin Stearns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3038<br />

Play Visions Inc. . . . . . . . . . . . . . . . . . . . . PF-6602, 6603, 6604, 6605<br />

Pockos America, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7614<br />

PooPooPaper<br />

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2107<br />

Poor Boy Woodworks, Inc. . . . . . . . . . . . . . . . . . SV-2006, 2007, 2008<br />

Price Busters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7915<br />

Pro Publishing, Inc. dba Iconixink. . . . . . . . . . . . . . . . . SV-2022, 2023<br />

Promier Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-8100<br />

PTL Enterprises. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7618, 7619<br />

Puka Creations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2132, 2133<br />

Pumpernickel Press . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6525<br />

Pure Play Toys (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2518<br />

Puzzled, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6223, 6224, 6225<br />

Pyramid America (NEW). . . . . . . . . . . . . . . . . . . . . . . . .PF-7309, 7310<br />

Q<br />

Quality Goods . . . . . . . . . . . . . . . . . . . . . . . PF-8104, 8105, 8106, 8107<br />

R<br />

Rabbit, Bill & Traci . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2700, 2800<br />

Ramson's Imports, Inc.. . . . . . . . . . . .PF-7112, 7113, 7114, 7115, 7116<br />

ReadeRest (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2907<br />

Red Carpet Studios Ltd. (NEW) . . . . . . . . . . . . . . . . . . SV-3026, 3027<br />

Refl ective Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8906<br />

Reid Foods, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7908<br />

Rep Force One, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7815, 7816<br />

Rhode Island Novelty . . . . . . . . . . . PF-6327, 6328, 6329, 6330, 6331<br />

Rhyne & Son, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7906<br />

River's Edge Products. . . . . . . . . . . . . . . . . . . . . . PF-6205, 6206, 6207<br />

Robin Goodfellow Designs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7127<br />

Rockin Footwear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2924, 2925<br />

Rocky Mountain Treasures (NEW). . . . . . . . . . . . . . . . . . . . . .SV-2908<br />

Royal Handicrafts, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2118<br />

Royal Handicrafts, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7630, 7631<br />

Ruffi n Flag Company . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6226, 6227<br />

S<br />

S & D, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2215<br />

Safari Ltd ® . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6518, 6519, 6618, 6619<br />

Safari Ltd ® . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2812, 2813, 2814, 2815<br />

Safari Murano . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7932<br />

SallyeAnder Soaps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7223, 7224<br />

Salt Creek Apparel, LLC . . . . . . . . . . . . . . . . . . . . . . . . . PF-6630, 6631<br />

Salvaterra Pottery, LLC (NEW). . . . . . . . . . . . . . . . . . . . . . . . .SV-3002<br />

SamandNan.com (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7634<br />

Sandy Creek Mining Company (NEW). . . SV-2512, 2513, 2514, 2515<br />

Savory Fine Foods (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8805<br />

Scandical. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6612, 6613, 6614<br />

Scarves Galore and More . . . . . . . . . . . . . . . . . . . . . . SV-2921, 2922<br />

Scott Sales Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2414, 2415<br />

Scrapbook Cus<strong>to</strong>ms, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7825<br />

Sea S<strong>to</strong>nes (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2608<br />

Sea <strong>to</strong> Sky Pho<strong>to</strong>graphy . . . . . . . . . . . . . . . . . . . . . . . . . PF-7109, 7110<br />

Seagrove Candle Co. (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3209<br />

Seek Publishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7308<br />

Semaki & Bird . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-8801, 8802<br />

Shades of George, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6933, 7033<br />

Shark Crafts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7209, 7210<br />

Siammache Co. LTD (NEW) . . . . . . . . . . . . . . . . . . . . . .SV-3512, 3513<br />

Silicon Valley Textiles, Inc.. . . . . . . . . . . . . . . . . . . . . . . .PF-7807, 7808<br />

Silver Nugget, Inc.. . . . . . . . . . . . . . . . . . . SV-3302, 3303, 3304, 3305,<br />

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3402, 3403, 3404, 3405<br />

Simply Sou<strong>the</strong>rn Tees . . . . . . . . . . . . . . . . . . . . . PF-7623, 7624, 7625<br />

Sinobrite Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2119<br />

SJT Enterprises, Inc.. . . . . . . . . . . . . . . . . . PF-6120, 6122, 6220, 6221<br />

Sleeping Tiger Imports . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2235, 2236<br />

Smith Novelty Company. . . . . . . . . . . . . . . . . . . . . . . . . . PF-6112, 6113<br />

Smoky Mountain Pottery . . . . . . . . . . . . . . . . . . . . . . . . SV-3138, 3238<br />

SoapRocks ® - T.S. Pink . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2614, 2615<br />

SoapSox (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7320 & 7321<br />

Soft Intelligence, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-8700<br />

Solar Sunglasses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7021<br />

Songs With My Name Services, Ltd. (NEW) . . . . . . . . . . . . . .SV-2326<br />

Sou<strong>the</strong>astern Marketing & Dist, Inc. . . . . . . . . . . . . . . . SV-2926, 2927<br />

Sou<strong>the</strong>rn Anchor (NEW) . . . . . . . . . . . . . . . . . . . SV-2331, 2332, 2333<br />

Sou<strong>the</strong>rn Apparel and Serendipity L.L.C. (NEW) . . . . SV-2829, 2830<br />

Southwest Specialty Food, Inc. . . . . . . . . . . . . . . . . . . . .SV-2102, 2103<br />

Souvenir Source PF-6318, 6319, 6320, 6321, 6418, 6419, 6420, 6421<br />

Spare Change Magnets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2201<br />

Spectrum Global Enterprise, Inc. . . . . . . . . . . . . . . . . . . . . . . .PF-6826<br />

Speed Stacks, Inc. (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2820<br />

Squire Boone Village . . . . . . . . . . . . . . . . .SV-2912, 2913, 2914, 2915,<br />

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3012,3013, 3014, 3015<br />

Squire Boone Village . . . . . . . . . . . . . . . . . PF-6702-6710, 6802-6810<br />

SS Handcrafted Art, LLC. . . . . . . . . . . . . . . . . . . . . . . . . . PF-7120, 7121<br />

St. Dickies, LLC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2709, 2710<br />

Starling USA / VillageHouse Importers, Inc. . . . . . . . . PF-6200, 6201<br />

Stetson Hat Company . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2217, 2218<br />

Stewart's Crafts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6623, 6624<br />

Stickers by Sands<strong>to</strong>ne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2905<br />

S<strong>to</strong>neage Arts . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7714, 7715, 7716<br />

S<strong>to</strong>necraft Collections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2214<br />

S<strong>to</strong>rymark Entertainment (NEW) . . . . . . . . . . . . . . . . . . . . . . .SV-2532<br />

Strand Imports . .SV-3112, 3113, 3114, 3115, 3212, 3213, 3214, 3215<br />

Strips, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7929<br />

Stuffed Animal House, Ltd. . . . . . . . . . . . . PF-7712, 7713, 7812, 7813<br />

Stumpy Originals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2229<br />

Sugar Sisters, LLC ® (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8806<br />

Sun Art Design, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2219<br />

Sun Rayz . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2629, 2630, 2631<br />

Sunbelt Marketing Group, Inc. . . . . . . . . . . . . . . . . . . . . . SV-2617, 2618<br />

Sunburst Companies . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6901, 7000<br />

Sunfl ower Food Company (NEW) . . . . . . . . . . . . . . . . . . . . . . PF-7600<br />

Sunfl ower Handmade Lea<strong>the</strong>r, Inc. . . . . . . . . . . . . . . . . . . . . . . .PF-C07<br />

Sunshine Joy (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6908<br />

Superior Display (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-3108<br />

Swag Brewery Beer Soap (NEW) . . . . . . . . . . . . . . . . . . . . . . . SV-3107<br />

Swanson Christian Products . . . . . . . . . . . . . . . . . . . . . PF-8200, 8300<br />

Szco Supplies Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2621, 2622<br />

T<br />

T.R. McTaggart . . . . . . . . . . . . . . . . . . . . . . PF-7102, 7103, 7202, 7203<br />

Teddy's Tees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8603<br />

Teemax, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7130, 7131<br />

Tempest in a Teapot (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-3102<br />

Terra Cottage, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . PF-8108, 8208, 8308<br />

Terrell Creative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7132 & 7133<br />

Texas Lea<strong>the</strong>r Mfg. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6003, 6004<br />

Thanks A Million, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6012, 6013<br />

The Alpha Corporation<br />

. . . . . . . . . . . . . . . . . . . . . . . . . PF-8700<br />

The Candle Cottage (NEW). . . . . . . . . . . . . . . . . . . . . . .SV-3103, 3104<br />

The Charles<strong>to</strong>n Mint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-C04<br />

The Cozme Collection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2206<br />

The Foland Group (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . PF-C11 , C12<br />

The Great Silk Road (NEW) . . . . . . . . . . . . . . . . . . . . . .SV-3007, 3008<br />

The Incredible Sunvisor, Inc.<br />

. . . . . . . . . . . . . . . . . . . . . . . . . SV-2327<br />

The Lone Star Group. . . . . . . . . . . . . SV-2015, 2016, 2017, 2018, 2019<br />

The Lone Star Group. . . . . . . . . . . . . . . . . . . . . . . PF-6208, 6209, 6210<br />

The Metropolitan Tea Company. . . . . . . . . . . . . . . . . . . . . . . . . PF-7933<br />

The Mountain . . . . . . . . . . . . . . . . . . . . . . . . PF-6502, 6503, 6504<br />

The Mustard Seed (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2405<br />

The Naked Bee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-C19<br />

The Naked Bee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2238, 2338<br />

The Nutty Bavarian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-3429, 3430<br />

The Penny Press Machine Co., LLC . . . . . . . . . . . . . . . . . . . . . PF-6514<br />

The Petting Zoo . . . . . . . . . . SV-2108, 2109, 2110, 2208, 2209, 2210<br />

The Pirate Pipeline (NEW) . . . . . . . . . . . . . . . . . . . . . . SV-2035, 2036<br />

The Prairie Schooner . . . . . . . . . . . . . . . . . PF-6909, 6910, 7009, 7010<br />

The Real Insect Co., Inc. . . . . . . . . . . . . . . . . . . . . .PF-8701, 8702<br />

The Real Travel Pillow (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2707<br />

The Rose Lady (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2504<br />

Think Pray Gift (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6528<br />

Thomas Warren Enterprises, Inc.. . . . . . . . . . . . . . . . . . . . . . . .SV-2620<br />

Tiger Lily Creations, LLC (NEW) . . . . . . . . . . . . . . . . . . . . . . .SV-3427<br />

Timber Charms, Inc.<br />

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8803<br />

Time Concepts, Inc. (NEW) . . . . . . . . . . . . . . . . .SV-3017, 3018, 3019<br />

Tipsy, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-C13 , C14, C15<br />

Top Image USA . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6729, 6730, 6731<br />

Top Wholesale. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7526<br />

Topline Products, Inc.. . . . . . . . . . . . . . . . . .PF-7515, 7516, 7615, 7616<br />

Touchs<strong>to</strong>ne Distributing, Inc. . . . . . . . . . . . . . . . . . . . . PF-8408, 8508<br />

Toys South, Inc. (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6425<br />

Transfer Express (NEW) . . . . . . . . . . . . . . . . . . . . . . . . .SV-2519, 2520<br />

Tree Cycled Art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3309<br />

Tree-Free Greetings (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8600<br />

Triangle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2212, 2213<br />

Tuggo Dog Toy (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3514, 3515<br />

Turkey Creek Trading Co. . . . . . . . . . . . . . . . . . . . . . . . . .SV-2314, 2315<br />

Turner Hat Co., LLC (NEW). . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3031<br />

Ty, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6718, 6719<br />

U<br />

Ultimate Sports (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2432, 2433<br />

Ultra Cool Ultra Violet by Painted Sky Apparel. . . . . . . SV-2221, 2222<br />

Uncommon Scents (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2604<br />

Under The Boardwalk . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7823, 7824<br />

Unipak Designs . . . . . . . . . . . . . . . . . . . . . . PF-7328, 7329, 7330, 7331<br />

Unique Hot Fix, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8804<br />

Unison Gifts, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6302, 6303<br />

United Souvenir & Apparel, Inc. . . . . . . . . PF-6407, 6408, 6409, 6410<br />

Universal Specialties . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2324, 2325<br />

V<br />

V & L Crafts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7118, 7119<br />

Value Max Products (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2307<br />

Vickie Jean's Creations, Inc. . . . . . . . . . . . . . . . . . . . . . .SV-2403, 2404<br />

Village Designs (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-3310<br />

Virginia Toy & Novelty . . . . . . . . . . . . . . . . . . . . . . . .SV-2121, 2122<br />

Virji Imports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-8001, 8002<br />

VJ Studio (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7727<br />

W<br />

Waliga Imports (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . PF-6008, 6009<br />

Walnut Hollow (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . SV-3003, 3004<br />

Warm Fuzzy Toys . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7027, 7028<br />

Watch Time, Inc. (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7930<br />

West Coast Clothing Company, Inc. (NEW) . . . . . . . . . . . . . . PF-7814<br />

Whispering Willow Soap Co. (NEW) . . . . . . . . . . . . . . . . . . . . SV-2706<br />

Wilcor Outdoors . . . . . . . . . . . . . . . PF-6312, 6313, 6314, 6315, 6316,<br />

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6412, 6413, 6414, 6415, 6416<br />

Wild Berry Incense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-6402, 6403<br />

Wild Flour Bakery (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2906<br />

Wild Sense Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-3438<br />

Wild Side . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-C10<br />

Wildfl ower Company. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7504<br />

Wildlife Artists, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-7533, 7633<br />

Wildlife Cookie Company. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7604<br />

Wildlife Creations . . . . . . . . . . . . . . . . . . . . . . . . . SV-2729, 2730, 2731<br />

William L. Judd Pottery & China Company. . . . . . . . . . .SV-2129, 2130<br />

Winc Apparel (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7527<br />

Winchester Woodworks (NEW) . . . . . . . . . . . . . . . . . . . . . . . . SV-2607<br />

WinWood Designs LLC (NEW). . . . . . . . . . . . . . . . . . . . . . . . .SV-2606<br />

Wish Upon A Sign (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6308<br />

Wishpets . . . . . . . . . . . . . .PF-6102, 6103, 6104, 6202, 6203, 6204<br />

Wood You Tell Me . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6526<br />

Woodluck, LLC.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2531<br />

Woodstream Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2412, 2413<br />

World Import Umbrella Company . . . . . . . . . . . . . . . . . .PF-7105, 7106<br />

Worldwide Sportswear . . . . . . . . . . . . . . . . . . . SV-2134, 2135, 2136<br />

WTBI, Inc., 'What's The Big Idea?'. . . . . . . . . . . . . . . . . . PF-6114, 6115<br />

Wuu Jau Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2335, 2336<br />

X<br />

X-It!, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7029<br />

Xpres LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PF-7104<br />

Y<br />

Yak & Yeti. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-6309<br />

You Can Hide It (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2833<br />

Yu International Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .PF-8003<br />

Yumscents (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2807<br />

Z<br />

Zhen Zhu, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SV-2601, 2700<br />

Zootility Tools (NEW) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SV-2420<br />

This list does NOT include ‘Lines Represented.’


<strong>Register</strong> at:<br />

www.iges.us<br />

1-800-430-7608<br />

1 WILCOR OUTDOORS 2 A.T. STORRS LTD. 3 MAD MAGS<br />

www.wilcor.net<br />

800-346-2345<br />

BOOTHS PF-6312-16 & PF-6412-16<br />

www.ats<strong>to</strong>rrs.com 800-561-5800<br />

BOOTH PF-6712-6816<br />

www.djmags.net<br />

404-451-4612<br />

BOOTH PF-6306 & 6307<br />

4<br />

TEXAS LEATHER MFG.<br />

5 KERUSSO, INC. 6 SQUIRE BOONE VILLAGE<br />

texaslea<strong>the</strong>r.com • 903-378-2100<br />

BOOTH PF-6003 & 6004<br />

www.kerusso.com<br />

800-424-0943<br />

BOOTH PF-7505 & 7506<br />

www.squireboone.com<br />

888-234-1804<br />

BOOTH PF-6702-6710 &<br />

PF-6802-6810<br />

7 COOL JEWELS® 8 IMPORMEXICO, INC. 9 AMUSEMINTS, LLC.<br />

®<br />

by Phillips International Inc.<br />

Serving <strong>the</strong> industry for 39 years<br />

www.cooljewels.com<br />

954-456-5444<br />

BOOTH PF-6300, 6400, 6401 & 6501<br />

www.impormexico.com<br />

888-777-5541<br />

BOOTH PF-7605<br />

www.amusemints.net<br />

800-779-8985<br />

BOOTH PF-7509 & 7510<br />

10 Henschel Manufacturing Co. 11 LASERGIFTS 12 LITTLE CRITTERZ<br />

www.henschelhats.com<br />

800-872-4287<br />

BOOTH PF-6508<br />

www.lasergifts.com<br />

888-674-6612<br />

BOOTHS PF-7012 & 7013<br />

www.littlecritterz.com<br />

855-274-8379<br />

BOOTHS PF-7415 & 7416<br />

13 BUCK WEAR INC. 14 AMERICAWARE, INC.<br />

15<br />

YAK & YETI<br />

www.buckwear.com<br />

800-813-7708<br />

NEW! BOOTH PF-7407<br />

www.americaware.com<br />

800-854-1652<br />

BOOTHS PF-6607 & 6608<br />

www.yaknyeti.net<br />

866-525-5925<br />

BOOTH PF-6309<br />

82 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


Pigeon Forge LeConte Center<br />

Main Exhibit Hall<br />

7900<br />

7904 7905 7906 7907 7908 7913 7914 7915 7916<br />

7801<br />

7804<br />

7805<br />

7806<br />

7807<br />

7808<br />

7809 7810<br />

7812 7813 7814 7815 7816<br />

7701<br />

7704 7705 7706 7707 7708 7709 7710<br />

7712 7713 7714 7715 7716<br />

7700<br />

7600<br />

7502<br />

7403<br />

7402<br />

8<br />

7604 7605 7606 7607 7608 7609 7610<br />

7504 7505 7506 7507 7508 7509 7510<br />

5<br />

13<br />

9<br />

7404 7405 7406 7407 7408 7409 7410<br />

7304 7305 7306 7307 7308 7309 7310<br />

7612 7613 7614 7615 7616<br />

7512 7513 7514 7515 7516<br />

12<br />

7412 7413 7414 7415 7416<br />

7312 7313 7314 7315 7316<br />

Pigeon Forge<br />

LeConte Center<br />

Main Exhibit Hall<br />

2986 Teaster Lane,<br />

Pigeon Forge TN 37863<br />

7202 7203 7204 7205 7206 7207 7208 7209 7210<br />

7212 7213 7214 7215 7216<br />

7102 7103 7104 7105 7106 7107 7108 7109 7110<br />

7112 7113 7114 7115 7116<br />

7000<br />

6901<br />

7002 7003 7004 7005 7006 7007 7008 7009 7010<br />

6902 6903 6904 6905 6906 6907 6908 6909 6910<br />

11<br />

7012 7013 7014 7015 7016<br />

6912 6913 6914 6915 6916<br />

To o<strong>the</strong>r side<br />

of <strong>the</strong> Main Hall,<br />

see pages 84 & 85<br />

To<br />

Greenbriar<br />

Hall<br />

and<br />

Registration<br />

see page 86<br />

6802 6803 6804 6805 6806 6807 6808 6809 6810<br />

6702 6703 6704 6705 6706 6707 6708 6709 6710<br />

6<br />

14<br />

2<br />

6812 6813 6814 6815 6816<br />

6712 6713 6714 6715 6716<br />

6501 6602 6603 6604 6605 6606 6607 6608 6609 6610 6612 6613 6614 6615 6616<br />

6502 6503 6504 6505 6506 6507 6508 6509 6510 6512 6513 6514 6515 6516<br />

6401<br />

6400<br />

6402 6403 6404 6405 6406 6407 6408 6409 6410 6412 6413 6414 6415 6416<br />

6300 6302 6303 6304 6305 6306 6307 6308 6309 6310 6312 6313 6314 6315 6316<br />

6201<br />

6200 6202 6203 6204 6205 6206 6207 6208 6209 6210 6212 6213 6214 6215 6216<br />

6102 6103 6104 6105 6106 6107 6108 6109 6110 6112 6113 6114 6115 6116<br />

6100<br />

6000<br />

10 1<br />

7<br />

4<br />

3 15<br />

6003 6004 6005 6006 6007 6008 6009 6010 6011 6012 6013<br />

To Concourse<br />

To Concourse<br />

Show Hours:<br />

Mon. – Thurs. 9am – 5pm<br />

Fri. 9am – 4pm<br />

Unlimited FREE Parking<br />

& Shuttle Service<br />

<strong>Register</strong> at:<br />

www.iges.us<br />

1-800-430-7608<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

83


Pigeon Forge LeConte Center<br />

Main Exhibit Hall<br />

Contest<br />

Stamping<br />

Station<br />

7917 7918 7919 7925 7926 7927 7928 7929 7930 7932<br />

7933<br />

Pigeon Forge<br />

LeConte Center<br />

Main Exhibit Hall<br />

2986 Teaster Lane,<br />

Pigeon Forge TN 37863<br />

To o<strong>the</strong>r side<br />

of <strong>the</strong> Main Hall,<br />

see pages 82 & 83<br />

And Greenbriar,<br />

Concourse and<br />

Registration<br />

see page 86<br />

7818 7819 7820 7821<br />

7718 7719 7720 7721<br />

7618 7619 7620 7621<br />

7518 7519 7520 7521<br />

7418 7419 7420 7421<br />

7318 7319 7320 7321<br />

7218 7219 7220 7221<br />

7118 7119 7120 7121<br />

7018 7019 7020 7021<br />

6918 6919 6920 6921<br />

6818 6819 6820 6821<br />

6718 6719 6720 6721<br />

7823 7824 7825 7826 7827 7828 7829 7830 7831<br />

7723 7724 7725 7726 7727 7728 7729 7730 7731<br />

7623 7624 7625 7626 7627 7628 7629 7630 7631<br />

7523 7524 7525 7526 7527 7528 7529 7530 7531<br />

7423 7424 7425 7426 7427 7428 7429 7430 7431<br />

7323 7324 7325 7326 7327 7328 7329 7330 7331<br />

7223 7224 7225 7226 7227 7228 7229 7230 7231<br />

7123 7124 7125 7126 7127 7128 7129 7130 7131<br />

10<br />

4<br />

6 3<br />

7023 7024 7025 7026 7027 7028 7029 7030 7031<br />

6923 6924 6925 6926 6927 6928 6929 6930 6931<br />

12<br />

11 9<br />

6823 6824 6825 6826 6827 6828 6829 6830 6831<br />

6723 6724 6725 6726 6727 6728 6729 6730 6731<br />

8<br />

2<br />

13<br />

7833<br />

7733<br />

7634<br />

7633<br />

7533<br />

7233<br />

7232<br />

7133<br />

7633<br />

7033<br />

6933<br />

6834<br />

6833<br />

6733<br />

6634<br />

Show Hours:<br />

Mon. – Thurs. 9am – 5pm<br />

Fri. 9am – 4pm<br />

Unlimited FREE Parking<br />

& Shuttle Service<br />

<strong>Register</strong> at:<br />

www.iges.us<br />

1-800-430-7608<br />

To Concourse<br />

6618 6619 6620 6621<br />

6518 6519 6520 6521<br />

6418 6419 6420 6421<br />

6318 6319 6320 6321<br />

1<br />

6218 6219 6220 6221<br />

6118 6119 6120 6121<br />

6623 6624 6625 6626 6627 6628 6629 6630 6631<br />

6523 6524 6525 6526 6527 6528 6529 6530 6531<br />

6423 6424 6425 6426 6427 6428 6429 6430 6431<br />

6323 6324 6325 6326 6327 6328 6329 6330 6331<br />

6223 6224 6225 6226 6227 6228 6229 6230 6231<br />

6123 6124 6125 6126 6127 6128 6129 6130 6131<br />

14<br />

15<br />

6019 6020 6021 6022 6023 6024 6025 6026 6027 6028 6029<br />

7<br />

5<br />

6633<br />

6432<br />

6333<br />

6234<br />

6233<br />

6133<br />

6034<br />

6033<br />

To Concourse<br />

84 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


<strong>Register</strong> at:<br />

www.iges.us<br />

1-800-430-7608<br />

1 SJT ENTERPRISES, INC. 2 X-IT!, INC. 3 DWK CORPORATION<br />

ENTERPRISES, INC.<br />

greats<strong>to</strong>restuff.com<br />

800-326-7419<br />

BOOTH PF-6120, 6122, 6220 & 6221<br />

www.xi<strong>the</strong>attransfers.com<br />

800.798.7981<br />

BOOTH PF-7029<br />

www.dwkcorp.com<br />

888-886-2568<br />

BOOTH PF-7523,<br />

7524 & 7525<br />

4 SIMPLY SOUTHERN TEES 5 D.M. MERCHANDISING 6 HAYES SPECIALTIES<br />

www.simplysou<strong>the</strong>rntees.com<br />

855-219-4399<br />

BOOTH PF-7623, 7624-7625<br />

www.247dm.com<br />

800-548-6784<br />

BOOTHS PF-6033, 6034, 6133,<br />

6233, & 6234<br />

www.ehayes.com<br />

800-248-3603<br />

BOOTH PF-7518-7521<br />

7 His<strong>to</strong>ry and Heraldry, USA 8 J.R. PALACIOS<br />

9<br />

GINGERICH LEATHER<br />

www.his<strong>to</strong>ryandheraldry.com<br />

800-416-5567<br />

BOOTH PF-6230 & 6231<br />

www.jrpalacios.com<br />

800-441-8268<br />

BOOTH PF-7227, 7228<br />

ginglea<strong>the</strong>r@pcfreemail.com<br />

260-768-7074<br />

NEW! BOOTH PF-7728 & 7729<br />

10 JOHN HINDE GIFTS 11 HEARTLAND WHOLESALE 12 DILLON, INC.<br />

www.johnhindeusa.com<br />

866-868-0720<br />

BOOTHS PF-7123 & 7124<br />

866-877-6935<br />

BOOTHS PF-7626-29<br />

www.dillonimporting.com<br />

800-654-3696<br />

BOOTHS PF-6923, 6924, 6925<br />

13 PAMPERED PRINCESS 14 AURORA WORLD<br />

15<br />

RHODE ISLAND NOVELTY<br />

shoppamperedprincess.com<br />

585-266-7040<br />

NEW! BOOTH PF-7530 & 7531<br />

www.auroragift.com<br />

888-287-6722<br />

BOOTHS PF-6022-26 & 6123-26<br />

www.rinovelty.com<br />

800-528-5599<br />

BOOTHS PF-6327-6331<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

85


Pigeon Forge LeConte Center<br />

Greenbrier Hall & Concourse Area<br />

8900 8901 8902 8903 8905 8906 8907<br />

7<br />

To Food<br />

Services<br />

Registration<br />

Main<br />

Enterance<br />

2<br />

C1<br />

C2<br />

C3<br />

8100 8200 8300 8600 8700<br />

9<br />

1<br />

8000<br />

C4 C5 C6 C7<br />

Concourse<br />

8801 8802 8803 8804 8805 8806 8807 8808<br />

8701 8702 8703 8704 8705 8706 8707 8708<br />

8601 8602 8603 8604 8605 8606 8607<br />

8501 8502 8503 8504 8505 8506 8507<br />

8401 8402 8403 8404 8405 8406<br />

8301 8302 8303 8304 8305 8306<br />

6<br />

8201 8202 8203 8204 8205 8206<br />

8101 8102 8103 8104 8105 8106<br />

8<br />

4<br />

Greenbrier<br />

Hall<br />

8407<br />

8307<br />

8207<br />

8107<br />

8001 8002 8003 8004 8005<br />

B1 B2 B3 B4<br />

C8<br />

5<br />

C9<br />

8508 8408 8308 8208 8108<br />

C10<br />

C11<br />

To Main<br />

Exhibit Hall<br />

To Main<br />

Exhibit Hall<br />

Main<br />

Exhibit<br />

Hall<br />

See pages 82 & 83<br />

C<br />

13<br />

C<br />

14<br />

C<br />

15<br />

C12<br />

C19 C20 C21 C22 C23<br />

3<br />

Concourse<br />

C16 C17 C18 C24 C25 C26 C27 C28 C29 C30<br />

1<br />

PROMIER PRODUCTS<br />

2 Magnet America Intern’l 3 THE NAKED BEE<br />

promierproducts.com<br />

815-223-3393<br />

BOOTH PF-8100<br />

www.magnetamerica.com<br />

877-887-0905<br />

BOOTH C-03<br />

www.nakedbee.bz<br />

888-871-1811<br />

BOOTH C-19<br />

4<br />

ERAZOR BITS<br />

5<br />

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6<br />

FLIPO GROUP LTD.<br />

NEW!<br />

erazorbits.com<br />

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BOOTH PF-8504–8506<br />

shopflipo.com • 815-223-9942<br />

BOOTH PF-8301<br />

7 NOSTALGIC IMAGES 8 D.C. JAYMES & CO. 9 SOFT INTELLIGENCE<br />

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www.aidenofcalifornia.com<br />

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BOOTH C-09<br />

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BOOTH PF-8900–8901<br />

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86 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

87


jewelry & FASHION accessories<br />

Consumers Demand A Perfect Fit<br />

When Buying Fashion Jewelry<br />

by Bill Kretschmar<br />

IF YOU wear a size 9-½ in shoes, would you buy<br />

size 10 because that is <strong>the</strong> closest size <strong>the</strong> s<strong>to</strong>re had?<br />

Absolutely not. If your ring size is 7 and all <strong>the</strong> s<strong>to</strong>re has<br />

is size 6 or 8, <strong>the</strong>n you will most likely walk out empty<br />

handed—as you should in <strong>this</strong> situation. The same<br />

goes for purchasing fashion jewelry chains. If you need<br />

a 19 ½” necklace, a 7 ¼” bracelet and a 10” anklet, <strong>the</strong>n<br />

that is exactly what you should get—not <strong>the</strong> standard<br />

garden variety chain lengths that <strong>the</strong> jewelry industry<br />

has tried <strong>to</strong> force <strong>the</strong> public in<strong>to</strong>.<br />

Cus<strong>to</strong>m-made chains<br />

The Inch Of Gold concept of enabling retailers <strong>to</strong> offer<br />

consumers cus<strong>to</strong>m-made chains in any length is taking<br />

off in a big way. With so many choices, and cus<strong>to</strong>mization<br />

becoming more and more prevalent in a wide variety of<br />

products, retailers need <strong>to</strong> tailor <strong>to</strong> <strong>the</strong>ir clientele’s specific<br />

requirements whenever possible. That includes offering<br />

a wide variety of chain styles that can be made any size<br />

quickly and easily in<strong>to</strong> cus<strong>to</strong>m fit jewelry on <strong>the</strong> spot. A few<br />

cookie-cutter size chains hanging on a rack just doesn’t cut<br />

it any longer.<br />

Offering a wide selection of chains presented on spools<br />

in an attractive counter <strong>to</strong>p display fixture catches <strong>the</strong> cus<strong>to</strong>mer’s<br />

attention. Be sure <strong>to</strong> offer an array of chain designs,<br />

easily assembled in any size right before your cus<strong>to</strong>mer’s eyes.<br />

Now your cus<strong>to</strong>mers can walk away with a perfect fitting<br />

chain that <strong>the</strong>y will love. Offering it by <strong>the</strong> inch allows for<br />

cus<strong>to</strong>m made necklaces, bracelets, anklets, belly chains,<br />

chokers, children sizes and much more.<br />

So ask yourself: Would you ra<strong>the</strong>r offer a variety of chains<br />

that you can easily make in absolutely any length people<br />

want, or standard cookie cutter size pre-made chains that<br />

never fit quite right? ■<br />

Bill Kretschmar is VP & Principle at Inch Of Gold, Inc. He is responsible for<br />

all sales, marketing, new business and client relations for Inch Of Gold, <strong>the</strong><br />

worldwide leading wholesale supplier of cus<strong>to</strong>m made fashion jewelry chains<br />

with over 30 million feet of chain sold. Kretschmar has 24 years experience in<br />

<strong>the</strong> fashion jewelry business. For more information, visit www.inchofgold.com.<br />

88 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


1819 Firman Dr #101, Richardson, TX 75081<br />

Your Wholesale Source!<br />

Dealer Only Website: www.selfdefensesupply.com<br />

Lower Prices Than Fac<strong>to</strong>ry Direct!<br />

<br />

OFF<br />

<br />

<br />

...and Many More!<br />

Each Kit Includes:<br />

<br />

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Zombie Blowguns<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

89


jewelry & FASHION accessories<br />

Sun Fashion Designs: Jewelry That Lasts a Lifetime<br />

AT SUN Fashion Designs Inc. quality is everything.<br />

The company carries a wide variety of gold and silver<br />

plated jewelry, including rings, pendants, chains, cubic<br />

zirconia earrings, brooches, and charms.<br />

Making <strong>the</strong>se products more accessible, Sun<br />

Fashion is now supplying credit <strong>to</strong> its cus<strong>to</strong>mers. “This<br />

allows us <strong>to</strong> be in a position where we can work with<br />

small businesses and help those who are struggling or<br />

need <strong>to</strong> get over a hump,” explains Nicholas Hanlon,<br />

Vice President. “We’re seeing <strong>the</strong> economy improve<br />

but <strong>the</strong>re are still some businesses that come <strong>to</strong> us and<br />

say that <strong>the</strong>y want <strong>to</strong> get in on what we’re selling but<br />

<strong>the</strong>y lack immediate cash flow. When businesses ask<br />

us <strong>to</strong> help <strong>the</strong>m out, now our answer is yes.”<br />

Made in <strong>the</strong> U.S.A<br />

Sun Fashion is seeing a growing demand for Made in<br />

<strong>the</strong> U.S.A. products. “Lately we have a lot more people<br />

asking for it. All of our chains, earrings, and finished<br />

goods are made on site on our facility in Arizona,”<br />

says Hanlon.<br />

To make many of <strong>the</strong>ir products, <strong>the</strong> company<br />

buys raw brass goods and plates <strong>the</strong>m with gold and<br />

silver. “We constantly get comments on how beautiful<br />

it is and many people ask if it’s real,” says Hanlon. “To<br />

achieve <strong>this</strong> look we use our own patented process,<br />

combining both 24k and 14k gold, and continue <strong>to</strong><br />

surpass industry standards.”<br />

<strong>Ring</strong> stamping<br />

Stamped stainless steel rings, is one of <strong>the</strong> company’s<br />

most popular lines, and among <strong>the</strong> hottest trends in jewelry,<br />

according <strong>to</strong> Hanlon. “In 16 years we haven’t seen a<br />

trend that is <strong>this</strong> stable.” The rings are made of 316-grade<br />

stainless steel, are hypoallergenic, and can be completely<br />

cus<strong>to</strong>mized with name, anniversary date, organization,<br />

sports team, symbol and more. In addition <strong>to</strong> financing,<br />

Sun Fashion Designs offers a starter kit that wholesales<br />

DAVY<br />

CROCKETT<br />

HATS<br />

SELLS BY THE TENS OF THOUSANDS<br />

HOT SELLERS!<br />

Silver Fox Tails<br />

$3.50 ea<br />

Leopard Rabbit Skin<br />

Rabbit skins come in White, Natural Colors,<br />

Cheetah, Tiger, Leopard, Ocelot and Black.<br />

We Have: Red Fox Tails, Coyote Tails,<br />

White Tails, Racoon Tails, ect.<br />

Largest Fur Tail Dealer With Over A Million Tails<br />

At Low Wholesale Only Prices!<br />

<br />

STRIPS, INC.<br />

Phone: (718) 786-3381<br />

Fax: (718) 786-0203<br />

StripsInc.tripod.com<br />

90 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


for $865 <strong>to</strong> get retailers started. It<br />

includes <strong>the</strong> stamping machine, 100<br />

rings, letters A through Z, numbers<br />

zero through nine, a hyphen and<br />

forward slash, an ampersand, an<br />

asterisk, a hammer and a paint pen.<br />

The aspect of <strong>the</strong> stamping<br />

machine that has created <strong>the</strong> most<br />

appeal is <strong>the</strong> cus<strong>to</strong>mizable stamps.<br />

According <strong>to</strong> Hanlon, <strong>this</strong> allows<br />

retailers <strong>to</strong> make a lot of money by<br />

catering better <strong>to</strong> <strong>the</strong>ir cus<strong>to</strong>mer base.<br />

As for designs, almost any image can<br />

be made in<strong>to</strong> a stamp that can be used<br />

on a ring or pendant. Assortments<br />

of different popular styles have been<br />

added at a lower cost.<br />

Over 15,000 Brand Name Original Fragrances,<br />

Skin Care & Cosmetic Products<br />

<strong>Register</strong> for wholesale <strong>to</strong>day at<br />

www.fragranceX.com/wholesale<br />

or Call 718-482-6970<br />

No Minimum<br />

Order<br />

All at wholesale<br />

or Closeout Pricing!<br />

100% Original<br />

& Au<strong>the</strong>ntic<br />

Cards<br />

COD<br />

Plated and<br />

reproduction chains<br />

All of Sun Fashion’s chains can<br />

be made in<strong>to</strong> any length. Some<br />

of <strong>the</strong>ir most popular chains are<br />

reproductions of designer chains<br />

at more affordable prices. “Gold has<br />

been sky high for years now and<br />

<strong>the</strong> average consumer cannot afford<br />

<strong>to</strong> go out and buy a gold chain,”<br />

says Hanlon. “The plated filled<br />

jewelry that we make has grown<br />

in popularity because it is a much<br />

more affordable alternative, plus<br />

we have a lifetime guarantee on it<br />

with our process. People are very<br />

happy with it. We make it affordable<br />

<strong>to</strong> get something close <strong>to</strong> fine<br />

jewelry again.” ■<br />

Sun Fashion<br />

Designs, Inc.<br />

3220 Tower Drive, Prescott, AZ 86305<br />

Toll Free: 800-398-7802<br />

Website: www.sunfashiondesigns.com<br />

FASHION FORWARD HIP HOP JEWELRY<br />

<br />

Go Online Now To See Our Massive Selection & New Prices<br />

ELRY WWW.HIPHOPJEWELRYWHOLESALE.COM<br />

Enter Code WW for 6%<br />

off all online orders<br />

LOWER PRICES PLUS FREE SHIPPING<br />

WHEN ORDERED ONLINE!<br />

Full Line of All Black Hip Hop Jewelry -PLUS 3,000 O<strong>the</strong>r Items -<br />

New Cus<strong>to</strong>mer Opening Orders:<br />

FREE SHIPPING All USA Orders<br />

Including Hawaii, Alaska & PUERTO RICO<br />

<br />

Phone: 443-416-0208<br />

Email: Sales@hiphopjewelrywholesale.com<br />

Minimum<br />

Order<br />

$200.00<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

91


jewelry & FASHION accessories<br />

®<br />

NETWORK<br />

®<br />

Seashell Fashion Accessories from Shellie<br />

SHELLIE HAS a simple suggestion for cus<strong>to</strong>mers<br />

who buy its products at <strong>the</strong> retail level: “Always be<br />

yourself, unless you can be a mermaid.” It makes<br />

sense when you consider<br />

Shellie’s product<br />

line of beautifully<br />

crafted jewelry that<br />

captures <strong>the</strong> essence<br />

of <strong>the</strong> ocean. Shellie’s<br />

bracelets, bangles,<br />

necklaces, headbands,<br />

rings and o<strong>the</strong>r pieces<br />

are created with shells,<br />

starfish, and o<strong>the</strong>r<br />

marine-<strong>the</strong>med materials that bring out <strong>the</strong> inner<br />

mermaid in everyone. They are ideal products for<br />

jewelry s<strong>to</strong>res, resort and gift shops, kiosks, souvenir<br />

s<strong>to</strong>res, and any shop near <strong>the</strong> ocean.<br />

The products are currently available in retail<br />

s<strong>to</strong>res throughout <strong>the</strong> country. Shellie is actively<br />

looking <strong>to</strong> expand its cus<strong>to</strong>mer base, and move<br />

in<strong>to</strong> new markets with an aggressive pricing and<br />

promotion campaign<br />

aimed at making it<br />

easy for retailers. This<br />

includes offering free<br />

display cases <strong>to</strong> qualified<br />

retailers, and a<br />

30-day-<strong>to</strong>-pay agreement<br />

on <strong>the</strong> entire<br />

product line.<br />

Shellie also offers<br />

extensive co-marketing<br />

support for its retail cus<strong>to</strong>mers. The company<br />

offers an innovative co-op advertising program,<br />

with 5 percent of a cus<strong>to</strong>mer’s <strong>to</strong>tal order amount<br />

reinvested in<strong>to</strong> a social media campaign, managed<br />

by Shellie and targeted at <strong>the</strong> cus<strong>to</strong>mer’s client base.<br />

Wholesale distribu<strong>to</strong>r of quality name brand watches!<br />

specials@vlcdistribution.com<br />

Watch Wholesalers can offer you Wholesale Pricing on Name Brand Designer Watches.<br />

Member Services<br />

Members can download our<br />

inven<strong>to</strong>ry directly in<strong>to</strong> <strong>the</strong>ir websites.<br />

Membership is FREE! Inven<strong>to</strong>ry Data Feed<br />

or Members! Yes We Dropship!<br />

Cards<br />

NEW Items<br />

In S<strong>to</strong>ck!<br />

DISC<br />

VER<br />

<br />

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Clear 2 mil<br />

<br />

2 x 2......$3.00<br />

2 x 3......$3.50<br />

2 x 4......$5.00<br />

2 x 5......$6.00<br />

2 x 8......$9.00<br />

2 x 10 ....$10.00<br />

2 x 12 ....$8.00<br />

3 x 3......$4.50<br />

3 x 4......$6.00<br />

3 x 5......$7.00<br />

3 x 8......$10.00<br />

3 x 12 ....$10.00<br />

3 x 20 ....$15.00<br />

<br />

<br />

<br />

We also Carry<br />

4 x 4...... $8.00<br />

4 x 5...... $8.00<br />

4 x 6...... $10.00<br />

4 x 8...... $11.00<br />

4 x 10 .... $14.00<br />

4 x 12 .... $12.00<br />

5 x 5...... $9.00<br />

5 x 7...... $12.00<br />

5 x 8...... $14.00<br />

5 x 10 .... $18.00<br />

6 x 4...... $10.00<br />

6 x 6...... $16.00<br />

6 x 8...... $16.00<br />

Open Top Bags in<br />

1 mil, 1.5 mil, 2 mil<br />

<br />

<br />

White Block<br />

<br />

2 x 2.......$3.00<br />

2 x 3.......$4.00<br />

3 x 3.......$5.00<br />

3 x 4.......$6.00<br />

3 x 5.......$8.00<br />

6 x 9...... $18.00<br />

6 x 10 .... $20.00<br />

6 x 12 .... $24.00<br />

8 x 8...... $25.00<br />

8 x 10 .... $26.00<br />

8 x 12 .... $28.00<br />

9 x 12 .... $30.00<br />

10 x 10... $28.00<br />

10 x 12... $35.00<br />

12 x 12... $40.00<br />

12 x 15... $45.00<br />

13 x 15... $50.00<br />

13 x 18... $60.00<br />

15 X 15... $60.00<br />

4 x 6...... $12.00<br />

6 x 9...... $20.00<br />

5 x 8...... $15.00<br />

9 x 12 .... $35.00<br />

Smaller Sizes of<br />

<br />

<br />

and Colors<br />

P.K.Bagai Co.<br />

Tel: 847-679-0024<br />

Fax: 847-679-0048<br />

<br />

92 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


If a cus<strong>to</strong>mer isn’t interested,<br />

Shellie allows <strong>the</strong> 5 percent <strong>to</strong> be<br />

redeemed for products. Similarly,<br />

Shellie lists all of its vendors on a<br />

s<strong>to</strong>re locater on its website.<br />

<br />

<br />

Manufacturer Since 1998<br />

www.<strong>the</strong>incrediblesunvisorinc.com<br />

Tel.:1-866-644-6044<br />

<br />

"No More Headaches"<br />

Sunvisor! An Au<strong>the</strong>ntic<br />

Foam Sunvisor With<br />

<br />

<br />

S<strong>to</strong>p<br />

Shoplifting<br />

Tips & Tricks<br />

by Mary Fouts<br />

Tech support for sensortags.com<br />

<br />

MILLION SOLD!<br />

Made in USA!!<br />

Hundreds Of<br />

Patterns To<br />

Choose From<br />

Buying details<br />

Ordering from Shellie may<br />

be done on <strong>the</strong> website or by<br />

phone. To qualify for wholesale<br />

pricing and <strong>the</strong> 30-day-<strong>to</strong>-pay<br />

finance plan, retailers must provide<br />

a business license or retail<br />

certificate, and credit references<br />

if necessary. Wholesale pricing<br />

varies depending on <strong>the</strong> product,<br />

and retailers can expect keys<strong>to</strong>ne<br />

markup. Shipping is not included<br />

on orders. ■<br />

Shellie<br />

Toll Free: 800-377-6213<br />

Email: contact@shelliestyle.com<br />

Website: www.shelliestyle.com<br />

EZ-CARE - WRINKLE FREE - LADIES APPAREL<br />

They're Destined To Become BEST SELLERS In Your S<strong>to</strong>re.<br />

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These NEW COLLECTIONS Offer Endless Possibilities<br />

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Outfits. Casual Elegance and Sophistication.<br />

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NEW 2014 ITEMS<br />

NOW IN STOCK!<br />

FREE GIFT WITH ORDERS $150.00 OR OVER!<br />

www.JustSimplyUnique.com<br />

813.843.4983<br />

Email us at: Popcornshirts4u@aol.com<br />

Popcorn & Micro Pleat Fashion<br />

Sizes range from Small <strong>to</strong> Queen<br />

Systems starting at<br />

$999<br />

800-934-7080<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

93


supplier profile<br />

NETWORK<br />

®<br />

®<br />

Zaf Group Lighters, Cell Phone Accessories & More<br />

EVELYN AND Simon Safrani of <strong>the</strong> Zaf<br />

Group are pretty sure your cus<strong>to</strong>mers have<br />

never seen products like <strong>the</strong>irs. Founded a<br />

decade ago, <strong>the</strong> Zaf Group launched a line<br />

of cus<strong>to</strong>m and unique lighters, in a huge<br />

variety of shapes and sizes.<br />

The line includes lighters<br />

that look like poker chips,<br />

gold bars, hand grenades,<br />

guns, tubes of lipstick, and<br />

many o<strong>the</strong>rs. They are <strong>the</strong><br />

perfect items for any retailer<br />

selling <strong>to</strong>bacco or <strong>to</strong>bacco<br />

products, including smoke<br />

shops, gas stations, convenience and novelty s<strong>to</strong>res,<br />

and many o<strong>the</strong>rs, notes VP Evelyn Safrani.<br />

“These are great key tag items,” Safrani advises,<br />

“and very well crafted and unique. If merchandised<br />

correctly, <strong>the</strong> lighters sell <strong>the</strong>mselves, and visibility is<br />

<strong>the</strong> key <strong>to</strong> selling <strong>the</strong>m.<br />

They are an impulse buy,<br />

so it’s a good idea <strong>to</strong> display<br />

on <strong>the</strong> counter<strong>to</strong>p<br />

next <strong>to</strong> <strong>the</strong> register, right<br />

where people can see<br />

<strong>the</strong>m. They should be<br />

very visible, but not in a<br />

place where people can<br />

walk away with <strong>the</strong>m.”<br />

Depending on type, <strong>the</strong><br />

lighters come shipped in<br />

<strong>the</strong>ir own attractive display cases.<br />

The Zaf Group is also excited <strong>to</strong> introduce<br />

a great new product that feeds in<strong>to</strong> <strong>to</strong>day’s craze for<br />

selfies. As <strong>the</strong> smartphone selfie rapidly transforms in<strong>to</strong><br />

an impromptu art form, Safrani says people are always<br />

looking for ways <strong>to</strong> take better pictures. Her answer is<br />

<strong>the</strong> monopod. This novel imported product is basically<br />

LICENSED T-SHIRTS<br />

Rock, Reggae, Novelty & More! Stickers, Patches & Flags Too!<br />

T-Shirts are available by <strong>the</strong> piece ($100 minimum) or in money-saving pre-pack assortments.<br />

Horror Rock Prepack<br />

$48 Per Dozen<br />

5 dozen minimum<br />

THIS MONTH’S SPECIALS!<br />

Hoodie/Track<br />

Jacket Prepack<br />

30 FOR $299<br />

For more info check out our website catalog, with over 4,000 pho<strong>to</strong>s!<br />

BACKSTAGE FASHION ®<br />

Nightmare Before<br />

Christmas Sticker<br />

Prepack FOR $75<br />

www.backstage-fashion.com<br />

1-800-644-ROCK (7625)<br />

94 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

DISC<br />

VER<br />

Cards


a lightweight extension arm that<br />

is designed <strong>to</strong> hold a smartphone,<br />

and extend it 3.5 feet away from<br />

<strong>the</strong> holder, making it possible <strong>to</strong><br />

create a selfie with no visible arm,<br />

and a perfect angle for a great shot.<br />

“They make <strong>the</strong> selfie easy,” Safrani<br />

reports. “I believe <strong>this</strong> will be <strong>the</strong><br />

product of <strong>the</strong> year.”<br />

Find<br />

Wholesale<br />

Products<br />

Buying details<br />

The Zaf Group does not maintain<br />

a website, and products are available<br />

for order over <strong>the</strong> phone or<br />

via email. The minimum order is<br />

$100 for wholesale cus<strong>to</strong>mers, with<br />

no qualification necessary. The Zaf<br />

Group also offers wholesale quantities<br />

for distribu<strong>to</strong>rs, and prices for<br />

larger distribu<strong>to</strong>rs are available on<br />

request. Lighters come in displayready<br />

boxes, with 20 <strong>to</strong> 30 pieces<br />

per box.<br />

Although prices vary among<br />

different styles depending on size,<br />

<strong>the</strong> average lighter wholesales for<br />

about $3.50 and sells at retail for<br />

$4.99 <strong>to</strong> $7.99. One of <strong>the</strong> most<br />

popular is <strong>the</strong> gold bar lighter, and<br />

<strong>the</strong> monopods are sold with 24<br />

units <strong>to</strong> a display. For a complete<br />

catalog of Zaf Group products, call<br />

or contact <strong>the</strong> company. In addition<br />

<strong>to</strong> newer products like lighters<br />

and <strong>the</strong> monopod, <strong>the</strong> firm offers a<br />

complete line of cell phone accessories,<br />

novelties, holiday-<strong>the</strong>me gifts<br />

and more. ■<br />

Zaf Group Inc.<br />

Tel: 954-235-1887<br />

Email: zafgroup@att.net<br />

Thousands<br />

of Qualified<br />

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IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

95


supplier profile<br />

One S<strong>to</strong>p Shop at Eros Wholesale<br />

MORE THAN 50 years ago, Eros Wholesale was<br />

founded as a rack jobber that supplied socks and hosiery<br />

<strong>to</strong> department s<strong>to</strong>res. Today, <strong>the</strong> company has evolved<br />

in<strong>to</strong> an international importer<br />

with a dizzying product catalog,<br />

expanding far past <strong>the</strong> original<br />

line of socks and footwear. “We<br />

like <strong>to</strong> say we’re a one-s<strong>to</strong>p shop<br />

for anybody looking <strong>to</strong> buy things<br />

in bulk,” says Eros President, Brad<br />

Seiver. “We sell just about anything<br />

people put in<strong>to</strong> s<strong>to</strong>res, and<br />

if <strong>the</strong>re’s something <strong>the</strong>y can’t find<br />

that we don’t sell, we’ll probably<br />

be able <strong>to</strong> find it.”<br />

Eros products include soft goods and apparel of<br />

all types, with a focus on socks and hosiery, flip flops<br />

and footwear, winter apparel, backpacks, dresses and<br />

o<strong>the</strong>r items. Eros takes pride in making life easy for<br />

its many small business cus<strong>to</strong>mers. “We believe in<br />

independent retailers,” Seiver notes. The company<br />

recently unveiled a new wholesale website that offers<br />

cutting-edge service, making it easy<br />

<strong>to</strong> instantly view <strong>the</strong> catalog and<br />

get exact pricing for any product<br />

within seconds.<br />

According <strong>to</strong> Seiver, <strong>the</strong> website<br />

is just one element of Eros<br />

Wholesale’s strong focus on cus<strong>to</strong>mer<br />

service. “The most important<br />

thing <strong>to</strong> us besides having good<br />

products is cus<strong>to</strong>mer service,” he<br />

points out. “We work very hard <strong>to</strong><br />

have <strong>the</strong> best cus<strong>to</strong>mer service. For<br />

example, if you call and someone is here, you’ll never<br />

get voicemail. We’ll always pick up <strong>the</strong> phone, try <strong>to</strong><br />

answer your question quickly, and get your products<br />

out as quick as possible; and you’ll get a good deal.”<br />

LIQUIDATIONS - CLOSEOUTS<br />

BELOW WHOLESALE COST!<br />

SAMPLE<br />

PACKAGE<br />

$300<br />

TOOLS AUTO TRUCK<br />

VAN ACCESSORIES<br />

HARDWARE EQUIPMENT<br />

Mirrors, Off Road Lighting,<br />

Towing Items, Antennas,<br />

Fog Light Kits & More<br />

CLOSEOUTS &<br />

LIQUIDATIONS!!<br />

G-COR Au<strong>to</strong>motive Corp.<br />

Formerly NU-COR<br />

"Bigger <strong>to</strong> Serve You Better"<br />

Come Visit us at Our Warehouse!<br />

2025 Corvair Blvd., Columbus, Ohio 43207<br />

Tel: 614-449-2632<br />

E-Mail: alan@g-corau<strong>to</strong>motive.com<br />

Se Habla Español<br />

PLEASE CALL<br />

OR E-MAIL<br />

FOR CATALOG<br />

We import Ladies Garments from<br />

Thailand, India, & China.<br />

Tie-Dye, Hawaiian Print, Solid Acid Wash,<br />

Printed Dresses, Baby Doll Dresses,<br />

Blouses, Skirt Sets, Pant Sets,<br />

Skirts, Sundresses, Umbrella Dresses<br />

in Rayon & Cot<strong>to</strong>n Fabric.<br />

We also carry Magic Wrap, Sarongs,<br />

Handkerchief Dresses,<br />

Pancho Tops - all in Regular & Plus Size.<br />

We also carry Belly Dance & Zumba<br />

outfits in lots of different styles.<br />

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321 Olympic Blvd., Los Angeles, CA 90015<br />

Phone: (213) 624-9728 (213) 488-1896<br />

Fax: (213) 624-2115, (213) 488-3398<br />

E-mail: Andy@StyleInFashion.com<br />

www.StyleInFashion.com<br />

View Our Catalog Online Or Call For Catalog<br />

96 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


Eros also offers small lot sizes, so<br />

mom ‘n’ pop retailers aren’t stuck<br />

ordering dozens of items <strong>the</strong>y will<br />

have trouble s<strong>to</strong>ring. Instead, many<br />

products can be ordered in quantities<br />

as small as one case, while still<br />

qualifying for wholesale pricing.<br />

“We work on very small margins<br />

here,” Seiver says of <strong>the</strong> company’s<br />

low prices. “We try <strong>to</strong> give <strong>the</strong> best<br />

deal <strong>to</strong> our cus<strong>to</strong>mers.”<br />

Do you own or manage<br />

<br />

an independent s<strong>to</strong>re?<br />

<br />

Do you buy and resell<br />

wholesale merchandise?<br />

INDEPENDENT<br />

RETAILER<br />

is <strong>the</strong> magazine for you.<br />

Buying details<br />

Eros products can be ordered via<br />

phone or through <strong>the</strong> company’s<br />

website. There is no minimum<br />

order, and no pre-qualification for<br />

wholesale cus<strong>to</strong>mers. Minimum<br />

quantities depend on <strong>the</strong> product<br />

and are published on <strong>the</strong> site, and<br />

discounts are based on quantity.<br />

To obtain pricing for any product,<br />

enter <strong>the</strong> amount desired in<strong>to</strong> <strong>the</strong><br />

online cart, and it will au<strong>to</strong>matically<br />

adjust <strong>the</strong> wholesale price<br />

<strong>to</strong> reflect <strong>the</strong> discount. Ordering<br />

questions can be addressed via<br />

online chat. ■<br />

Eros Wholesale<br />

6909 Rising Sun Avenue<br />

Philadelphia, PA 19111<br />

Tel.: 215-342-2121<br />

Email: sales@eroswholesale.com<br />

Website: eroswholesale.com<br />

Written exclusively for<br />

professionals in <strong>the</strong> industry,<br />

each issue is packed with<br />

breaking news,<br />

merchandise-moving trends,<br />

and valuable business<br />

strategies <strong>to</strong> help you grow<br />

your business.<br />

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IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

97


supplier profile<br />

T&J Trading GA Inc.:<br />

Fast Growing Merchandise Distribu<strong>to</strong>r<br />

IF YOU’RE a dollar retailer or flea market vendor<br />

anywhere in <strong>the</strong> Sou<strong>the</strong>ast, chances are very good<br />

that T&J Trading GA, Inc. has whatever you’ll<br />

need. T&J is a wholesaler<br />

and importer, and boasts<br />

that it’s <strong>the</strong>, “fastest growing<br />

merchandise distribu<strong>to</strong>r<br />

in <strong>the</strong> East Coast area.”<br />

This claim seems entirely<br />

possible, considering <strong>the</strong><br />

breadth of <strong>the</strong> company’s<br />

product line.<br />

“We have everything<br />

from kitchenwares <strong>to</strong><br />

household goods, apparel,<br />

<strong>to</strong>ols, <strong>to</strong>ys and games, and<br />

much more,” says company owner, Joe Zhang. “We<br />

are a true one-s<strong>to</strong>p shop.” T&J also offers some<br />

of <strong>the</strong> best pricing in <strong>the</strong> region, Zhang affirms,<br />

“We have everything<br />

from kitchenwares<br />

<strong>to</strong> household goods,<br />

apparel, <strong>to</strong>ols, <strong>to</strong>ys and<br />

games, and more.”<br />

Joe Zhang, owner<br />

making it one of <strong>the</strong> most comprehensive product<br />

wholesalers in <strong>the</strong> area. This combination of excellent<br />

pricing and a dizzying product catalog is due<br />

<strong>to</strong> T&J’s close connection<br />

with China-based manufacturers.<br />

Zhang reports<br />

that T&J receives up <strong>to</strong><br />

five containers monthly<br />

with new products, making<br />

it possible for retailers<br />

<strong>to</strong> continuously update<br />

<strong>the</strong>ir product offerings.<br />

“You have <strong>to</strong> have a lot<br />

of merchandise for sale,”<br />

Zhang advises, when<br />

asked what makes a successful<br />

flea market vendor or dollar s<strong>to</strong>re. “That’s<br />

<strong>the</strong> most important thing. You can’t just have a<br />

continued on page 100<br />

98 Oc<strong>to</strong>ber 2014 | INDEPENDENT RETAILER


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supplier profile<br />

T&J Trading GA Inc.<br />

continued from page 98<br />

few items sitting out.”<br />

As an example of<br />

<strong>the</strong> depth of T&J’s<br />

product catalog, Zhang<br />

notes that his company<br />

offers dozens of styles<br />

of men’s socks alone,<br />

and that’s just a small<br />

part of <strong>the</strong> foot and<br />

legwear offerings. T&J<br />

also has a comprehensive<br />

line of women<br />

and children’s socks,<br />

as well as leggings,<br />

winter footgear, and<br />

o<strong>the</strong>r apparel. T&J<br />

also offers electronics, bags and accessories, <strong>to</strong>ols<br />

and hardware, kitchen products, pet supplies,<br />

household items, sporting goods, stationary and<br />

sunglasses. In addition, <strong>the</strong> firm offers closeout<br />

items when available, so buyers should check <strong>the</strong><br />

website or call for details about<br />

product availability.<br />

Buying details<br />

The T&J website offers a comprehensive<br />

product catalog,<br />

and <strong>the</strong> company is open only<br />

<strong>to</strong> wholesale cus<strong>to</strong>mers with<br />

a business license. There is a<br />

$100 minimum order, and cus<strong>to</strong>mers<br />

pay for shipping. Most<br />

orders are shipped <strong>the</strong> same<br />

day if received and processed<br />

by 3 pm. ■<br />

T&J Trading GA, Inc.<br />

291 Veterans Memorial Hwy SE, Mable<strong>to</strong>n, GA 30126<br />

Tel: 770-941-9688 • Email: aaronzhao@tandjtradingga.com<br />

Website: www.tnj168.com<br />

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100 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


Cards<br />

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Boots<br />

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Girls Underwear<br />

A Shirt<br />

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Winter Gloves<br />

Assorted Winter Hats<br />

Beach Dresses<br />

Underwear<br />

Mens<br />

Tank Tops<br />

BeachTowels<br />

Ski mask<br />

Scarf<br />

Trapper Hat<br />

Kids<br />

Winter Hats<br />

Socks<br />

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101


Product Spotlight<br />

RHODE ISLAND NOVELTY, INC.<br />

3-D T-Rex Backpack: Step back in<strong>to</strong> <strong>the</strong> Jurassic period with <strong>the</strong> high quality 3-D Thermo foam<br />

backpack. T-Rex jumps off your back! Backpack has <strong>to</strong> side mesh pockets, 2 internal pockets,<br />

and padded shoulder straps. Great retail price point of $29.95 at a $9.50/item case price.<br />

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SHELLIE<br />

products are hand crafted and packaged with love right here in <strong>the</strong> USA. Our<br />

sea shell creations will not only make you feel like a beautiful mermaid, you<br />

will always feel like your at <strong>the</strong> beach, no matter where you are!<br />

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HISTORY AND HERALDRY<br />

General gifts, magnets, frames, cards, and books.<br />

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SPORTULA PRODUCTS<br />

We don't just sell spatulas, coasters, and barbecue sets. We connect brands with lifestyles.<br />

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ERAZOR BITS<br />

Cus<strong>to</strong>m silk screen graphics specializing in military,<br />

firefighter, EMS, and novelty t-shirts and glassware.<br />

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KALAN<br />

Trendsetting gifts & novelties. Check out our new<br />

collection of Disney & Disney Frozen Magnets!<br />

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PHILLIPS INTERNATIONAL INC<br />

Newest designs & hottest trends in mood jewelry, shark teeth,<br />

stainless steel, friendship bracelets, Rasta, shell, rhines<strong>to</strong>nes<br />

& glitz, zoo & aquarium and more.<br />

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KIDKUSION<br />

Baby bottles <strong>to</strong> sippy cups, drink cans, water bottles,<br />

Drink Koozies and much more.<br />

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102 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


WILCOR<br />

#1 supplier <strong>to</strong> <strong>the</strong> vacation industry, with over<br />

6,000 products.<br />

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SAFARI<br />

Manufacturer of high quality, au<strong>the</strong>ntic replica<br />

collections and more.<br />

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INNEX<br />

Worldwide disrtibu<strong>to</strong>r of videogame peripherals,<br />

video-related <strong>to</strong>ys, gifts, mobile and audio accessories.<br />

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JUST VISION IT LLC<br />

Cus<strong>to</strong>m Sublimated Home Decor, Apparel and more. We<br />

create unique products for a wide variety of uses from<br />

retail <strong>to</strong> BTB.<br />

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CUPSY ME<br />

Innovative product that keeps your beverages from spilling and your devices<br />

from going missing. It resembles a car cup holder, but since it is a portable<br />

cup holder, it is useful as a couch, bed or even a floating cup holder.<br />

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KERUSSO<br />

10 shirt styles plus merchandise.<br />

Witty and powerful designs that embody <strong>the</strong> fun and<br />

friendship girls of all ages share.<br />

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DSD EXPRESS<br />

Large inven<strong>to</strong>ry of general merchandise and C-s<strong>to</strong>re items,<br />

including cell phone accessories, novelties, pocket knives,<br />

stickers, decals and more.<br />

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WIREOX<br />

US based company that leads in <strong>the</strong> manufacturing<br />

and distribution of Cellular Phone Accessories.<br />

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LINDA FASHION NY<br />

Full line of <strong>the</strong> latest, trendiest and most fashionable jewelry,<br />

accessories and hair ornaments.<br />

1-877-935-5024<br />

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IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

103


c-s<strong>to</strong>re<br />

Q&A: The Rapid Growth of<br />

C-S<strong>to</strong>res in <strong>the</strong> US<br />

THE U.S. convenience s<strong>to</strong>re industry boasts a <strong>to</strong>tal<br />

of 151,282 s<strong>to</strong>res (as of December 31, 2013) across<br />

<strong>the</strong> country and posted $696 billion in <strong>to</strong>tal sales in<br />

2013. Independent Retailer recently spoke with Jeff<br />

Lenard, Vice President, Strategic Industry Initiatives<br />

at The National Association of Convenience S<strong>to</strong>res<br />

(NACS). NACS is an international trade association<br />

representing more than 2,200 retail and 1,600 supplier<br />

company members.<br />

While 47 of <strong>the</strong> <strong>to</strong>p 50 convenience s<strong>to</strong>re companies<br />

in <strong>the</strong> United States are members of NACS,<br />

<strong>the</strong> majority of its members are small, independent<br />

opera<strong>to</strong>rs. More than 70 percent of <strong>the</strong> <strong>to</strong>tal NACS<br />

membership is comprised of companies that operate<br />

10 s<strong>to</strong>res or less as <strong>the</strong> convenience retailing<br />

industry continues <strong>to</strong> be dominated by singles<strong>to</strong>re<br />

opera<strong>to</strong>rs, accounting for 62.8 percent of all<br />

convenience s<strong>to</strong>res.<br />

with Jeff Lenard<br />

IR: What are <strong>the</strong> <strong>to</strong>p categories / products in<br />

convenience s<strong>to</strong>res?<br />

Lenard: In 2013, 37 percent of in-s<strong>to</strong>re sales were on<br />

<strong>to</strong>bacco (cigarettes and o<strong>the</strong>r <strong>to</strong>bacco products). The<br />

next highest was foodservice (prepared and commissary<br />

food; hot, cold and dispensed beverages) with<br />

18 percent and packaged beverages (soda, alternative<br />

beverages, sports drinks, juices, water, teas, etc.)<br />

accounting for 15.5 percent. The center of <strong>the</strong> s<strong>to</strong>re<br />

(candy; sweet, salty and alternative snacks) was 9.9<br />

percent and beer was 7.9 percent.<br />

Meanwhile, foodservice was <strong>the</strong> category that<br />

drove profits, accounting for 29.1percent of gross<br />

profit dollars. Packaged beverages were second,<br />

accounting for 19.6 percent of gross profit dollars.<br />

While <strong>to</strong>bacco products constituted 37 percent of<br />

continued on page 106<br />

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$300 <strong>to</strong> $599 get 5% off your <strong>to</strong>tal order<br />

$600 <strong>to</strong> $1199 get 10% off your <strong>to</strong>tal order<br />

$1200 and more get 15% off your <strong>to</strong>tal order<br />

Kits<br />

Accessories & Shop Supplies<br />

www.LanMarkWholesale.com<br />

6503 E State Road 64, Braden<strong>to</strong>n, Florida 34208<br />

(941) 746-1280<br />

104 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

105


c-s<strong>to</strong>re<br />

The Rapid Growth of C-S<strong>to</strong>res<br />

continued from page 104<br />

in-s<strong>to</strong>re revenue dollars, <strong>the</strong>y accounted for only<br />

18.7 percent of gross margin dollars.<br />

way is <strong>to</strong> partner with a local fast food service or you<br />

can even poach a local sous chef.<br />

IR: How can retailers benefit from being a<br />

NACS member?<br />

IR: What are your projections<br />

for <strong>the</strong> convenience<br />

s<strong>to</strong>re industry going<br />

forward?<br />

Lenard: The convenience<br />

s<strong>to</strong>re industry’s<br />

in-s<strong>to</strong>re sales have seen<br />

rapid growth over <strong>the</strong> last<br />

decade, as consumers seek<br />

out more food and beverages on <strong>the</strong> go. In-s<strong>to</strong>re sales<br />

in 2013 were led by continued growth in foodservice<br />

(2.4%), driven by prepared food and commissary.<br />

Retailers will continue <strong>to</strong> see growth, as <strong>the</strong> future of<br />

convenience is food. Convenience s<strong>to</strong>res that move<br />

in<strong>to</strong> prepared foods must act like restaurants. One<br />

In 2013, 37 percent of<br />

in-s<strong>to</strong>re sales were on<br />

<strong>to</strong>bacco (cigarettes and<br />

o<strong>the</strong>r <strong>to</strong>bacco products).<br />

Lenard: NACS provides<br />

members with <strong>the</strong> <strong>to</strong>ols<br />

and resources <strong>to</strong> get better.<br />

We have a suite of State of<br />

<strong>the</strong> Industry benchmarking<br />

products that help<br />

retailers compare <strong>the</strong>ir<br />

operations <strong>to</strong> industry<br />

average – as well as <strong>the</strong> <strong>to</strong>p<br />

performers. We also have<br />

<strong>to</strong>ols that can help retailers become <strong>to</strong>p performers.<br />

Our industry shares more ideas than any o<strong>the</strong>r<br />

channel. One example is our annual Ideas 2 Go<br />

video series. Every year, we visit about 10-12 s<strong>to</strong>res<br />

and <strong>the</strong>y share <strong>the</strong>ir best ideas on video. It’s some-<br />

continued on page 108<br />

Consentrate<br />

Bubblers<br />

OVER 12,000 ITEMS IN STOCK!!!<br />

www.habibwholesale.com<br />

Quickfix Plus $6.75<br />

Cleanstream $14.00<br />

10" Pumpkin<br />

Hookah<br />

$4.50<br />

Starting at<br />

$19.95<br />

Mix Light Small $1.25<br />

Mk Lighters $3.95<br />

Time Cigs<br />

Cocomazaya Large $6.50<br />

Starbuzz Tobacco<br />

100g $5.75<br />

Haze Tobacco<br />

100g $5.75<br />

Good Times<br />

Cigars Straw<br />

Swisher<br />

Cigarillos Blg1<br />

Splitarillos<br />

Tobacco Sales Only Valid For CA Tobacco License Holders<br />

X5 $5.95<br />

Habib Imports Inc. 7500 14th Ave. #16 Sacramen<strong>to</strong>, CA 95820<br />

<br />

Blow EZ Pen<br />

106 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

107


c-s<strong>to</strong>re<br />

The Rapid Growth of C-S<strong>to</strong>res<br />

continued from page 106<br />

thing that we premier at our<br />

annual NACS Show in front<br />

of thousands of attendees. We<br />

are also putting many of <strong>the</strong>m<br />

online. To view <strong>the</strong>se, visit<br />

www.nacsonline.com/ideas2go.<br />

Finally, we provide connections,<br />

whe<strong>the</strong>r <strong>to</strong> fellow retailers,<br />

who will share <strong>the</strong>ir ideas and<br />

help you get better, or suppliers<br />

at any of our meetings. That is<br />

especially true at our NACS<br />

Show, which takes place <strong>this</strong><br />

year Oct 7-10. We expect 24,000<br />

attendees <strong>to</strong> check out 65 educational<br />

sessions and more than<br />

1,100 booths. ■<br />

For more information, visit nacsshow.com.<br />

In-s<strong>to</strong>re sales in<br />

2013 were led by<br />

continued growth in<br />

foodservice (2.4%).<br />

Personal Vaporizers<br />

<strong>the</strong> finest e-cigs on <strong>the</strong> market<br />

20X Quick Kit<br />

Tobacco & Menthol<br />

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$1460 Retail Value<br />

192% Margin<br />

Almost TRIPLE<br />

Your INVESTMENT!<br />

10X 5 Pcs Fuze Car<strong>to</strong>mizers<br />

50 Pcs Big Heart, Shisha & Organic E-liquids<br />

2X Cherry Bomb Kit<br />

Visit us at www.HotVapes.com<br />

5X Torpedo Ego Kit<br />

Click <strong>the</strong> Wholesale Inquiries Tab on <strong>the</strong> left <strong>to</strong> see our catalog!<br />

775-HOT-VAPE (468-8273) / tim@hotvapes.com<br />

108 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

109


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THE BARGAIN<br />

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PRODUCT CATEGORIES: Gifts Jewelry<br />

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Open 9-4, Mon-Fri<br />

Email: bargainoutlet@mediacombb.net<br />

Address: 608 So. 2nd St., Marshall, IL 62441 USA<br />

U.S. Postal Service STATEMENT OF OWNERSHIP, MANAGEMENT AND CIRCULATION (Required by 39 U.S.C. 3685)<br />

1. Publication Title: Independent Retailer 2. Publication Number: 011-867 3. Filing Date: 9/19/2014<br />

4. Issue Frequency: Monthly 5. No. of Issues Published Annually: 12 6. Annual Subscription Price: $24.00<br />

7. Complete Mailing Address of Known Office of Publication: Sumner Communications Inc., 24 S<strong>to</strong>ny Hill Road, Be<strong>the</strong>l, CT 06801-1166<br />

Contact Person: Lisa Evans Telephone: 203-748-2050<br />

8. Complete Mailing Address of Headquarters or General Business Office of Publisher: Sumner Communications, 24 S<strong>to</strong>ny Hill Road, Be<strong>the</strong>l, CT 06801-1166<br />

9. Full Names and Complete Mailing Addresses of Publisher, Edi<strong>to</strong>r, and Managing Edi<strong>to</strong>r:<br />

Publisher: William McNulty, 24 S<strong>to</strong>ny Hill Road, Be<strong>the</strong>l, CT 06801-1166.<br />

Edi<strong>to</strong>r: Corryn Henry, 24 S<strong>to</strong>ny Hill Road, Be<strong>the</strong>l, CT 06801-1166<br />

Managing Edi<strong>to</strong>r: E. Scott Sumner, 24 S<strong>to</strong>ny Hill Road, Be<strong>the</strong>l, CT 06801-1166<br />

10. Owner: (If <strong>the</strong> publication is owned by a corporation, give <strong>the</strong> name and address of <strong>the</strong> corporation immediately followed by <strong>the</strong> names and addresses of all s<strong>to</strong>ckholders owning<br />

or holding 1 percent or more of <strong>the</strong> <strong>to</strong>tal amount of s<strong>to</strong>ck. If not owned by a corporation, give <strong>the</strong> names and addresses of <strong>the</strong> individual owners. If owned by a partnership or o<strong>the</strong>r<br />

unincorporated firm, give its name and address as well as those of each individual owner. If <strong>the</strong> publication is published by a nonprofit organization, give its name and address.)<br />

Sumner Communications, Inc. 24 S<strong>to</strong>ny Hill Road, Be<strong>the</strong>l, CT 06801-1166<br />

E. Scott Sumner 24 S<strong>to</strong>ny Hill Road, Be<strong>the</strong>l, CT 06801-1166<br />

Sherwood S. Sumner 24 S<strong>to</strong>ny Hill Road, Be<strong>the</strong>l, CT 06801-1166<br />

11. Known Bondholders, Mortgagees and O<strong>the</strong>r Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or O<strong>the</strong>r<br />

Securities: None.<br />

13. Publication Name: Independent Retailer 14. Issue Date for Circulation Data Below: Oc<strong>to</strong>ber 2014<br />

15. Extent and Nature of Circulation:<br />

Average No. Copies of Each Issue<br />

During Preceding 12 Months:<br />

A. Total Number of Copies (Net Press Run)<br />

35,078<br />

B. Legitimate Paid and/or Requested Distribution (by Mail & Outside <strong>the</strong> Mail)<br />

(1) Outside County Paid/Requested Mail Subscriptions stated on PS<br />

32,416<br />

Form 3541<br />

(3) Sales through Dealers and Carriers, Street Vendors, Counter Sales,<br />

230<br />

and O<strong>the</strong>r Paid or Requested Distribution Outside USPS ®<br />

C. Total Paid and/or Requested Circulation (Sum of 15b(1)(2)(3) and (4))<br />

32,646<br />

D. Non-Reques<strong>to</strong>r Distribution (by Mail & Outside <strong>the</strong> Mail)<br />

(1) Outside County Nonrequested Copies Stated on PS Form 3541<br />

316<br />

(4) Nonreques<strong>to</strong>r Copies Distributed Outside <strong>the</strong> Mail<br />

2,114<br />

E. Total Nonrequested Distribution (Sum of 15b(1)(2)(3) and (4))<br />

2,430<br />

F. Total Distribution (Sum of 15c and 15e)<br />

35,076<br />

G. Copies Not Distributed<br />

0<br />

H. Total (Sum of 15f and 15g)<br />

35,076<br />

I. Percentage Paid and/or Requested Circulation (15c divided by f times 100)<br />

93.1%<br />

18. I certify that <strong>the</strong> statements made by me above are correct and complete. E. Scott Sumner, Owner 9/19/14<br />

No. Copies of Single Issue<br />

Published Nearest <strong>to</strong> Filing Date:<br />

32,908<br />

31,957<br />

0<br />

31,957<br />

301<br />

650<br />

951<br />

32,908<br />

0<br />

32,908<br />

97.1%<br />

110 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


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IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.JACOBSTRADING.com<br />

www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014 111


Your closeout merchandise loca<strong>to</strong>r <br />

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100 LOTS 703-986-4998<br />

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A TO Z FULFILLMENT 347-436-5168<br />

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AMERICAN MERCH. 251-970-1100<br />

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APPAREL DEALS 800-566-2499<br />

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ASHLEY EXPORT 561-667-8361<br />

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ATC LIQUIDATION 800-460-3729<br />

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BAILEY AUCTIONS 866-823-1107<br />

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BLAZE IT 678-731-7201<br />

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BRAND NAME 718-513-0128<br />

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CALIFORNIA WHOLE 713-977-3577<br />

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CASEY’S DISTRIBUTING 402-334-3485<br />

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CBJ GLOBAL 718-915-5376<br />

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CENTER LINK 954-278-3131<br />

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CENTRAL CLOSEOUT 954-638-0531<br />

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CHARMLY / USA 845-947-8000<br />

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CHEAP WHOLESALE 800-539-3178<br />

Quicklink: CheapWholesaleJewelry<br />

CLOSEOUTS UNLIMITED 805-766-9070<br />

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COMPASS INDUSTRIES 800-221-9904<br />

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CONKLIN FASHIONS 607-967-3021<br />

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COUNTRYSIDE 217-241-3785<br />

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CRG AUCTION 860-623-9060<br />

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DAISY DISTRIBUTION 201-773-9002<br />

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DALO INTERNATIONAL 650-454-9060<br />

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DISTINCTIVE DESIGNS 800-243-4787<br />

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DOLLARDAYS 877-837-9569<br />

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DVA 800-683-4147<br />

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EC LIQUIDATIONS 715-833-1020<br />

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ERIKAS BARGAIN 713-910-5414<br />

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ESSANCE LINEN 626-793-1286<br />

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ESSENZIALE LUXURY 949-554-3396<br />

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EVERISE MS 404-435-9525<br />

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EXECUTIVE FAN 517-469-9268<br />

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FLOMO/NYGALA 201-288-6400<br />

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FOUR SEASONS 323-826-1199<br />

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G-COR AUTOMOTIVE 614-443-6735<br />

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GB US INC. 818-939-2807<br />

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GLOBAL MERCHANDISE 850-570-0910<br />

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GOLDEN OPPORTUNITY 973-928-1187<br />

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GORDON COMPANIES 716-706-0320<br />

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GREAT LAKES 616-261-9393<br />

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H&J LIQUIDATORS 630-595-7717<br />

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HERDIRECT.COM 212-271-2440<br />

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HSN LIQUIDATION 800-282-4825<br />

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J. FINN 732-591-8677<br />

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JACOBS TRADING 763-843-2000<br />

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JAMMIN BUTTER 423-207-1292<br />

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KERUSSO APPAREL 870-423-6242<br />

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KOLE IMPORTS 800-874-7766<br />

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KRAY-Z 909-266-0010<br />

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LIFECYCLE GARDENS 707-888-0436<br />

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LIQUIDATION GENERAL 618-660-4005<br />

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LIQUITECH INTERNAT’L 888-203-8520<br />

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LJK TRADING 516-295-2808<br />

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MAIN STREET 336-419-0730<br />

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MERCHANDISE USA 773-579-0600<br />

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MERCHANDIZE LIQUID. 754-204-0740<br />

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MERIT INDUSTRIES 800-637-4823<br />

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MOVING TREND 626-369-5688<br />

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OVERSTOCKS TRADING 407-574-8870<br />

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PERRYAIR WHOLESALE 508-688-0499<br />

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PHILLIPS INTERNATIONAL<br />

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POSITIVE NY 917-251-7189<br />

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PREMIER CLOSEOUTS 877-575-1123<br />

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R. G. RILEY 708-689-1160<br />

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RAYCO INTERNATIONAL 702-940-5029<br />

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RED OAK 276-395-2670<br />

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RIVERSIDE MANUF. 800-841-8677<br />

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ROCK BOTTOM 773-229-9780<br />

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SALES ONE 203-356-9077<br />

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SAV-ON 906-346-7065<br />

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SAVEWIZE PREMIUM 732-523-1432<br />

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ST LOUIS 800-340-7642<br />

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STOVER’S LIQUIDATION 931-526-2591<br />

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TERRACRETE TECH 718-864-4144<br />

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THE BEADERY 401-539-2432<br />

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THE DISCOUNT 954-746-8701<br />

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TODAYSBFD 954-815-7736<br />

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TOPPER INTERNATIONAL 800-867-7371<br />

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TSL 918-710-0760<br />

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UNITED JERSEY 732-287-7925<br />

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VENTANA SYSTEMS 415-590-0463<br />

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VIA TRADING 877-202-3616<br />

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VICTORY SALES 770-675-6596<br />

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WAREHOUSE ONE 931-788-1011<br />

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WHOLESALERS OF 602-712-1620<br />

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112 8<br />

Oc<strong>to</strong>ber 2014 September | IR 2012<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


MAXIMIZE<br />

PROFITS<br />

With BELOW<br />

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5033 Dick Pond Road, Myrtle Beach, SC 29588<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

5033 Dick Pond Road, Myrtle Beach, SC 29588<br />

113


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DIRECT recently expanded our<br />

partnership with one of <strong>the</strong><br />

nation’s largest bulk retailers<br />

<strong>to</strong> handle <strong>the</strong> sale of <strong>the</strong>ir<br />

salvage product from <strong>the</strong>ir<br />

return centers in Monroe,<br />

NJ and Auburn, WA. We now<br />

have LTL, full truckloads and<br />

pallets available in <strong>the</strong> General<br />

Merchandise and Apparel<br />

categories.<br />

For a full list of inven<strong>to</strong>ry, call<br />

877-303-8739 <strong>to</strong> speak with a<br />

sales representative.<br />

114 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


Call us at 877-303-8739 <strong>to</strong> speak<br />

with a sales representative.<br />

TRUCKLOADS<br />

PALLETS<br />

LTL<br />

Visit www.liquidation.com/whr<br />

<strong>to</strong> view available inven<strong>to</strong>ry.<br />

IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us<br />

IR | Oc<strong>to</strong>ber 2014<br />

115


tradeshows<br />

Asia America Wholesale Show:<br />

Change Direction - Now Go South<br />

THE ASIA America Wholesale Show, now in its 6th<br />

year, has a new slogan for 2015: Change Direction-<br />

Now Go South. With two<br />

shows a year, one April 21-23<br />

and <strong>the</strong> second in September<br />

of 2015, <strong>the</strong> South is coming<br />

<strong>to</strong> Miami. Right now <strong>the</strong> fastest<br />

growing markets are South<br />

and Central American, <strong>the</strong><br />

Caribbean, South Florida and<br />

<strong>the</strong> Sou<strong>the</strong>ast U.S. markets.<br />

Companies that want <strong>to</strong> get an<br />

edge on new buyers, importers,<br />

retailers, and distribu<strong>to</strong>rs are investing at <strong>the</strong><br />

Asia America Wholesale Shows for future growth.<br />

Buyers from Central and South America, <strong>the</strong><br />

Caribbean and South Florida find it easier and convenient<br />

<strong>to</strong> do business in <strong>the</strong>ir own environment and<br />

Since Miami is <strong>the</strong><br />

hub of <strong>the</strong> Americas,<br />

<strong>the</strong> opportunities<br />

for buyers and<br />

wholesalers is great.<br />

<strong>the</strong>ir own backyard, which is why <strong>the</strong> Asia America<br />

Wholesale Show brings in an average of around<br />

8,000 buyers. Since Miami<br />

is <strong>the</strong> hub of <strong>the</strong> Americas,<br />

surrounded by 43 countries<br />

as neighbors, <strong>the</strong> opportunities<br />

for buyers and wholesalers<br />

is great. Companies<br />

like Four <strong>Season</strong>s, Kole,<br />

Regent, Conklin Fashions,<br />

MegaTrade, 365 Fashion and<br />

many o<strong>the</strong>rs are investing<br />

in <strong>the</strong>se markets before <strong>the</strong><br />

stampede begins.<br />

“We are preparing for a great future as <strong>the</strong> premier<br />

wholesale and major multi-product wholesale<br />

show for <strong>the</strong>se markets with hundreds of wholesalers<br />

representing products from Asia, <strong>the</strong> United States<br />

116 Oc<strong>to</strong>ber 2014 | INDEPENDENT RETAILER


and <strong>the</strong> Americas,” says President,<br />

Michael Finocchiaro.<br />

Unlike o<strong>the</strong>r U.S. wholesale<br />

trade shows, Asia America is very<br />

target specific as <strong>to</strong> who <strong>the</strong>ir buyers<br />

are and where <strong>the</strong>y are coming<br />

from. “California companies are<br />

really getting on board trying <strong>to</strong><br />

get a piece of <strong>the</strong> eastern U.S. and<br />

Latin American markets. New<br />

York wholesalers are aggressively<br />

seeking <strong>the</strong>se markets as well. So<br />

come on down, Change Direction<br />

and Go South where <strong>the</strong> buying<br />

power is,” says Finocchiaro. ■<br />

Asia America<br />

Wholesale Show<br />

Miami Beach Convention Center<br />

1901 Convention Center Drive, Hall A<br />

Miami Beach, FL<br />

Toll Free: 305-262-3200<br />

Website: www.acsshow.org<br />

Importer &<br />

Distribu<strong>to</strong>r<br />

Tactical Gear Wholesale<br />

16 Sizes<br />

Available<br />

Tactical Vests<br />

MOLLE Gear<br />

Belt Holsters<br />

Leg Holsters<br />

Shoulder Holsters<br />

Helmets<br />

Concealment Holsters<br />

Knee/Elbow Pads<br />

Rifle Bags & Rifle Slings<br />

Pouches<br />

Duty Belts<br />

& More...<br />

Ankle<br />

Holster<br />

866-683-5888<br />

www.3L-INTL.com<br />

PHOENIX, AZ 85043<br />

Shotgun Scabbards<br />

Police Duty Equipment Belt<br />

Fanny Pack<br />

with Holster<br />

Saddle Tramp<br />

Wholesale Patches<br />

INCREDIBLE SELECTION!<br />

info@saddletramp.net<br />

717-252-1467<br />

www.saddletramp.net<br />

Look what Wholesale Gem and Jewelry Trade Shows are coming up!<br />

2014<br />

glwshows.com<br />

LIVONIA (Detroit), MI / Oct. 3, 4 & 5 2014<br />

Embassy Suites Livonia-Detroit/Novi<br />

19525 Vic<strong>to</strong>r Parkway Livonia, MI 48152-1081<br />

WEST SPRINGFIELD, MA / Oct. 10 & 11 2014<br />

Eastern States Exposition<br />

1305 Memorial Ave West Springfield, MA 01089<br />

ASHVILLE, NC / Oct. 21 & 22 2014<br />

U.S. Cellular Center Asheville<br />

87 Haywood Street Asheville, NC 28801-2852<br />

ORLANDO, FL / Oct. 24, 25 & 26 2014<br />

Osceola Heritage Park<br />

1901 Chief Osceola Trail Kissimmee, FL 34744<br />

Gem & Lapidary Wholesalers, Inc.<br />

<br />

<br />

<br />

Livonia (Detroit), MI ................................. July 18-19-20<br />

Franklin, NC ........................................ July 24-25-26-27<br />

Spruce Pine, NC ................................. July 31-Aug. 1-2-3<br />

Tucson, AZ ....................................... September 4-5-6-7<br />

Minneapolis, MN ............................... September 28-29<br />

Livonia (Detroit), MI ................................Oc<strong>to</strong>ber 3-4-5<br />

West Springfield, MA ...............................Oc<strong>to</strong>ber 10-11<br />

Asheville, NC .......................................... Oc<strong>to</strong>ber 21-22<br />

Orlando, FL.........................................Oc<strong>to</strong>ber 24-25-26<br />

2015<br />

Asheville, NC .............................................. January 6-7<br />

Orlando, FL........................................... January 9-10-11<br />

Tucson, AZ (Gem Mall) .............. January 31-February 13<br />

Tucson, AZ (Holidome © )...............January 31-February 8<br />

Minneapolis, MN ......................................... April 12-13<br />

Livonia (Detroit), MI ................................ April 17-18-19<br />

West Springfield, MA ................................... April 24-25<br />

Orlando, FL.................................................... May 1-2-3<br />

Franklin, NC ................................................ May 8-9-10<br />

Livonia (Detroit), MI ................................. July 10-11-12<br />

Franklin, NC ........................................ July 23-24-25-26<br />

Spruce Pine, NC ........................... July 30-31-August 1-2<br />

*** Dates are Subject <strong>to</strong> Change ***<br />

INDEPENDENTRETAILER.com | Oc<strong>to</strong>ber 2014<br />

117


tradeshow calendar<br />

OCT 2-5<br />

International iHobby Expo<br />

Schaumburg Convention Center<br />

Schaumburg, IL<br />

630-444-7372<br />

www.ihobbyexpo.com<br />

OCT 2-5<br />

Jacksonville Fall Home & Patio Show<br />

Prime F. Osborn III Convention Center<br />

Jacksonville, FL<br />

800-645-7798 ext. 14<br />

www.marketplaceevents.com, www.<br />

jacksonvillehomeshows.com<br />

OCT 3-5<br />

Gem, Jewelry & Lapidary Trade Show<br />

Embassy Suites/Lovinia/Novi<br />

Detroit, MI<br />

601-879-8832<br />

www.glwshows.com<br />

OCT 4-6<br />

GTS Greensboro Expo<br />

Greensboro Coliseum Complex<br />

Greensboro, NC<br />

770-410-9771<br />

www.gtshows.com<br />

OCT 5-7<br />

Minneapolis Mart Home & Gift Show<br />

Minneapolis Mart<br />

Minneapolis, MN<br />

800-626-1298, 952-932-7200<br />

www.mplsmart.com<br />

OCT 6-8<br />

International Textiles Expo<br />

Bally’s Hotel & Casino<br />

Las Vegas, NV<br />

516-596-3937<br />

www.textileshows.com<br />

OCT 7-10<br />

The NACS Show<br />

Las Vegas Convention Center<br />

Las Vegas, NV<br />

703-684-3600, 877-684-3600<br />

www.nacsonline.com<br />

OCT 10-11<br />

Gem, Jewelry & Lapidary Trade Show<br />

Eastern States Exposition<br />

West Springfield, MA<br />

601-879-8832<br />

www.glwshows.com<br />

OCT 10-12<br />

Great American Gem Show - InterGem<br />

Market Hall<br />

Dallas, TX<br />

301-294-1640<br />

www.intergem.net<br />

OCT 11-14<br />

Jewelers International Showcase - JIS<br />

Miami Beach Convention Center<br />

Miami Beach, FL<br />

561-998-0205<br />

www.jisshow.com<br />

OCT 12-14<br />

Los Angeles Footwear & Accessories<br />

Show<br />

California Market Center<br />

Los Angeles, CA<br />

800-cal-mart (225-6278), 213-630-3737<br />

www.californiamarketcenter.com<br />

OCT 12-15<br />

L.A. Market Week Women’s, Junior<br />

& Contemporary Women’s Apparel<br />

Department S<strong>to</strong>res<br />

California Market Center<br />

Los Angeles, CA<br />

800-cal-mart (225-6278), 213-630-3737<br />

www.californiamarketcenter.com<br />

OCT 13-15<br />

Galves<strong>to</strong>n Gift & Resort Merchandise<br />

Show<br />

Galves<strong>to</strong>n Island Convention Center<br />

Galves<strong>to</strong>n Island, TX<br />

800-318-2238<br />

www.galves<strong>to</strong>ngiftshow.com<br />

OCT 14-15<br />

The Heritage Cash & Carry Wholesale<br />

Market<br />

Aladdin Shrine Complex<br />

Columbus, OH<br />

717-249-9404<br />

www.heritagemarkets.com<br />

OCT 14-16<br />

IFAI Specialty Fabrics Expo<br />

Minneapolis Convention Center<br />

Minneapolis, MN<br />

800-208-2615, 651-225-6918<br />

www.ifaiexpo.info<br />

OCT 17-19<br />

Great American Gem Show - InterGem<br />

WestWorld of Scottsdale<br />

Scottsdale, AZ<br />

301-294-1640<br />

www.intergem.net<br />

OCT 20-21<br />

Midwest Market Days Chicago<br />

Regent Showroom, 8999 Palmer St.<br />

River Grove, IL<br />

916-376-9437<br />

www.midwestmarketdays.com<br />

OCT 20-22<br />

Oc<strong>to</strong>ber Midwest Market Days<br />

TransWorld Merchandise Center<br />

Des Plaines, IL<br />

312-201-3800<br />

www.twmerchcenter.com<br />

OCT 21-22<br />

Gem, Jewelry & Lapidary Trade Show<br />

Asheville Civic Center<br />

Asheville, NC<br />

601-879-8832<br />

www.glwshows.com<br />

OCT 22-24<br />

Emerald Coast Gift & Resort Show<br />

Boardwalk Beach Resort<br />

Panama City, FL<br />

678-285-3976<br />

www.emeraldcoastgiftshow.com<br />

OCT 22-25<br />

Dallas Apparel & Accessories<br />

Dallas Market Center<br />

Dallas, TX<br />

214-655-6183, 800-325-6587<br />

www.dallasmarketcenter.com<br />

OCT 23-26<br />

TransWorld’s Jewelry, Fashion &<br />

Accessories (JF&A)<br />

Donald E. Stephens Convention Center<br />

Rosemont, IL<br />

847-446-8434, 800-323-5462<br />

www.tweshows.com<br />

continued on page 120<br />

118 Oc<strong>to</strong>ber 2014 | INDEPENDENT RETAILER


INDEPENDENTRETAILER.com | Oc<strong>to</strong>ber 2014<br />

119


tradeshow calendar<br />

continued from page 118<br />

OCT 24-26<br />

Gem, Jewelry & Lapidary<br />

Trade Show<br />

Osceola Heritage Park<br />

Orlando, FL<br />

601-879-8832<br />

www.glwshows.com<br />

OCT 24-26<br />

Great American Gem Show -<br />

InterGem<br />

NGR Park<br />

Hous<strong>to</strong>n, TX<br />

301-294-1640<br />

www.intergem.net<br />

OCT 26-28<br />

Northstar Fashion Exhibi<strong>to</strong>rs<br />

Hyatt Regency - 1300 Nicollet Mall<br />

Minneapolis, MN<br />

763-546-8717<br />

www.northstarfashion.com<br />

OCT 31 - NOV 2<br />

Great American Gem Show -<br />

InterGem<br />

Gaylord Convention Center<br />

National Harbor, MD<br />

301-294-1640<br />

www.intergem.net<br />

NOV 2-6<br />

International Gift Exposition<br />

in The Smokies IGES & The<br />

Souvenir Super ShowTM<br />

The Sevierville Events Center<br />

Sevierville, TN<br />

800-430-7608<br />

www.iges.us<br />

NOV 3-6<br />

Smoky Mountain Fall Gift and<br />

Souvenir Show<br />

Gatlinburg Convention Center<br />

Gatlinburg, TN<br />

800-441-7889, 865-436-4418<br />

www.smokymtngiftshow.com<br />

NOV 3-7<br />

International Gift Exposition<br />

in The Smokies IGES & The<br />

Souvenir Super ShowTM<br />

LeConte Center<br />

Pigeon Forge, TN<br />

800-430-7608<br />

www.iges.us<br />

120 Oc<strong>to</strong>ber 2014 | INDEPENDENT RETAILER<br />

NOV 6-9<br />

International Jewelry Fair /<br />

General Merchandise Show<br />

- Fall<br />

New Orleans Morial Convention Center<br />

New Orleans, LA<br />

800-541-8171, 630-241-9865 ext. 22<br />

www.helenbrett.com<br />

NOV 7-9<br />

Great American Gem Show -<br />

InterGem<br />

Royal Plaza Trade Center<br />

Marlborough, MA<br />

301-294-1640<br />

www.intergem.net<br />

NOV 9-10<br />

Boutique Design New York<br />

Jacob K. Javits Convention Center<br />

New York, NY<br />

914-421-3215, 800-272-7469<br />

www.glmshows.com, www.<br />

boutiquedesignnewyork.com<br />

NOV 13-16<br />

Dickens Christmas Show &<br />

Festivals<br />

Myrtle Beach Convention Center<br />

Myrtle Beach, SC<br />

843-448-9483, 800-261-5991<br />

www.dickenschristmasshow.com<br />

NOV 13-16<br />

Mid-South Jewelry &<br />

Accessories - Fall<br />

Memphis Cook Convention Center<br />

Memphis, TN<br />

800-541-8171, 630-241-9865 ext. 22<br />

www.helenbrett.com<br />

NOV 14-16<br />

Great American Gem Show -<br />

InterGem<br />

Denver Mart<br />

Denver, CO<br />

301-294-1640<br />

www.intergem.net<br />

NOV 15-17<br />

Gatlinburg Apparel & Jewelry<br />

Market<br />

Gatlinburg Convention Center<br />

Gatlinburg, TN<br />

865-436-6151<br />

www.nor<strong>to</strong>nshows.com<br />

NOV 15-17<br />

Nor<strong>to</strong>n’s Gatlinburg Gift &<br />

Variety Show<br />

Gatlinburg Convention Center<br />

Gatlinburg, TN<br />

865-436-6151<br />

www.nor<strong>to</strong>nshows.com<br />

NOV 16-19<br />

Ocean City Resort Gift Expo<br />

Ocean City Convention Center<br />

Ocean City, MD<br />

678-370-0342<br />

www.oceancitygiftshow.com<br />

NOV 17-21<br />

IAAPA - International<br />

Association of Amusement<br />

Parks & Attractions<br />

Convention<br />

Orange County Convention Center<br />

Orlando, FL<br />

703-836-4800<br />

www.iaapa.org<br />

NOV 21-23<br />

Great American Gem Show -<br />

InterGem<br />

Seattle Center<br />

Seattle, WA<br />

301-294-1640<br />

www.intergem.net<br />

NOV 21-23<br />

San An<strong>to</strong>nio Wholesale<br />

Jewelry, Gift & Accessory<br />

Show<br />

San An<strong>to</strong>nio Event Center<br />

San An<strong>to</strong>nio, TX<br />

512-261-4223<br />

www.parkertradeshow.com<br />

NOV 28-30<br />

Great American Gem Show -<br />

InterGem<br />

San Mateo County Center<br />

San Mateo, CA<br />

301-294-1640<br />

www.intergem.net<br />

SUMNERCOMMUNICATIONS<br />

www.sumnercom.com<br />

INDEPENDENT<br />

RETAILER<br />

INDEPENDENTRETAILER.com<br />

Oc<strong>to</strong>ber 2014 • Vol. 25 • No. 11<br />

PUBLISHER<br />

Bill McNulty<br />

billm@sumnercom.com<br />

1-800-999-8281 ext. 111<br />

@BMcNultyCT<br />

ASSOCIATE PUBLISHER<br />

Ronald A. Fisher<br />

raf@sumnercom.com<br />

1-800-999-8281 ext. 107<br />

EDITORS<br />

Corryn Henry<br />

corrynh@sumnercom.com<br />

Barbara Scofidio<br />

barbaras@sumnercom.com<br />

Jon VanZile<br />

jonv@sumnercom.com<br />

PRODUCTION<br />

Robert Siel, Direc<strong>to</strong>r<br />

robs@sumnercom.com<br />

Tracy Biagiarelli<br />

tracy@sumnercom.com<br />

Luke Calzone<br />

lukec@sumnercom.com<br />

CIRCULATION<br />

Lisa Evans<br />

lisae@sumnercom.com<br />

Virginia Ramirez<br />

virginia@sumnercom.com<br />

COMPTROLLER<br />

Kate Kulenski<br />

katek@sumnercom.com<br />

PUBLISHING OFFICES<br />

Sumner Communications, Inc.<br />

24 S<strong>to</strong>ny Hill Road<br />

Be<strong>the</strong>l, CT 06801-1166<br />

Phone: (203) 748-2050<br />

FA X: (203) 748-5932<br />

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Email: lisae@sumnercom.com<br />

Phone: (203) 748-2050 ext. 127<br />

Independent Retailer is published monthly by<br />

Sumner Communications, Inc., 24 S<strong>to</strong>ny Hill<br />

Road, Be<strong>the</strong>l, CT 06801, telephone (203)<br />

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© 2014 SUMNERCOMMUNICATIONS<br />

www.sumnercom.com


The #1 Wholesale Show in Texas!<br />

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IR | Oc<strong>to</strong>ber 2014 121


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122 Oc<strong>to</strong>ber 2014 | IR IGES Int’l Gift Expo in <strong>the</strong> Smokies | Nov. 2-7, 2014 www.iges.us


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IR | Oc<strong>to</strong>ber 2014<br />

123


POSTMASTER:<br />

Please Send Address Changes <strong>to</strong>:<br />

Independent Retailer<br />

24 S<strong>to</strong>ny Hill Road<br />

Be<strong>the</strong>l, CT 06801-1166<br />

10-14

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