Boxoffice-May. 26.1958

MAY 26. 1958
fke TuAe en 'ine /l/I&ti&n. rictciAe
A training program for managers -20 weeks of intensive on-the-job schooling—has
ked successfully in developing executive personnel for midwest's Commonwealth Cirphase:
cult. Shown here Is one
John Geis is learning how to repair o damaged cushion,
with Rex Barrett (second from right), city manager at Columbia, Mo., as the instructor.
The two other students are Hal McClure (left) and Don McLeisch . . ,
story on page 14.
Federal
Action to
Halt Sales to TV,
1

"Come and see me
at the reserved
seat
Royale, N.Y."
TAKES BROAD\A^AY BY STORMF
SHOW BIZ HISTORY IS MADE! ADVANCE SALE SETS NEW RECORD!
REVIEWS ECHO
THROUGHOUT AMERICA!
N.Y. TIMES
"The 'Fair Lady' of filmdom."
DAILY NEWS
***'^ "Highest rating."
N. Y. POST
"A hit. Will run a long, long time."
HERALD TRIBUNE
•
LESLIE CARON MAURICE
M-6-M.
AN ARTHUR FREED PRODUCTION ,.
CHEVALIER LOUIS JOURDAN
HERMIONE GINGOLD-EVA GABOR- JACQUES BERGERAC
ISABEL JEANS
^r^^ALAN JAY LERNER- T FREDERICK LOEWE- --
-CinemaScope-; o-fKiM
r^ECIL BEATON METROCOLOR VINCENTE MINNELLI
"Will probably run 3 years."
JOURNAL- AMERICAN
"Top flight entertainment."
WORLD-TELEGRAM
"Delectable, irresistible."
TIME MAGAZINE
"Feast for eyes and ears."'
MGM
BACK ON
TOP IN
'58!
]

I
Wednesday, May 7, 1958
jmOiii'^ ||yiic*)k4ij^fgfe ^
*NO TIME FOR SERGEANTS' TO
DO 5-STAR RLOCK-BVSTER BIZ
Mervyn LeRoy Film
Tops Book, Play
"NO TIME FOR SERGEANTS"
(Mervyn LeRoy Prods. -Warners)
The patrons will be laughing so hard
at "No Time for Sergeants" they may
have scant time for breathing. Bellylaughs
come so thick and fast, as
Mervyn LeRoy has directed them, that
there're apt to be a lot of broken belts
and burst girdles in the wake of the
picture's playdates. Boxoffice records
should be broken as well, for John Lee
Mahin's hilarious screenplay, about a
hillbilly buck private who is so dumb
he almost grounds the U.S. Air Force
is more rib-tickling than Mac Hyman's
funny novel and Ira Levin's uproarious
play. It's an amusement sputnik that
sets a new high in entertainment.
Those who wish to stay happy will miss
it
at their own risk.
Andy Griffith makes Will, the
knuckle-domed hero, one of the most
charming boneheads in military history.
Warner Bros, has taken a best-seller
and a hit and expanded it
into a blockbuster.
The picture acquires a shapely note
of sex in the person of Jean Willes,
who appears as a W.A.F. captain, and
a new set of laughs when Griffith (who
has been told he must notice the office
and not the individual) insists that he
can't tell a man from a woman.
Other well -acted roles are played by
Murray Hamilton, Will Hutchins, Don
Knotts, Henry McCann and Dub Taylor.
Sets by art director Malcolm Brown
and set decorations by Robert Benton
include such witty touches as old bedsteads
used as wroughtUs»s9*^tes to
Pa's beat-up farnrig^si»**^^ %notto
reading. "Moifessi****'^_.^ft^ %s of
the pea
EVERYONE >A/HO
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PLAV BV
arring
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DIRECTED BV
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MccoRMicK yPRVY^ cRHY
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NICK ADAMS V L \V I
FROM
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a/ready
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Keep these records spinning via p. a. system
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oeccA
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Each different version
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^ionr^Ut/^ /ndiUh//
THE NATIONAL FILM WEEKLY
Published In Nine Sectional Editions
BEN SHLYEN
Editor-in-Chiei
and Publisher
DONALD M. MER5EREAU. Associate
Publisher & General Manoger
NATHAN COHEN. .Executive Editor
JESSE SHLYEN. .. .Monoging Editor
HUGH FRAZE Field Editor
AL STEEN Eastern Edifa-
IVAN SPEAR Western Editor
I. L. THATCHER. .Equipment Editor
MORRIS SCHLOZMAN Business Mgr.
Published by
ASSOCIATED PUBLICATIONS
Publication Offices: 825 Van Brunt Blvd..
Kansas Caty 24, Mo. Nathan Cotien. Exfoutlve
Editor: Jesse Slilyen. Manaslne
Editor: Morris Sctilo^man. Business Manacer:
Ilugli Fr.nze. Field Editor: I. L
Thalcher. Ekiltor Tlie Modern Theatre
Section. Telephone Cllestnut 1-7777.
Editorial Offices: 45 Rockefeller Plaza.
New York 20. N. Y. Donald M. Mersere^Mi,
Associate Publisher & General
Managrr: K\ Steen. Eastern Editor: Carl
Mos. Equipment Advertising. Telephone
rnlumhiis 5-6370.
Central Offices: Editorial— 920 No. Michigan
Ave.. Oilcigo 11. ill.. Frances B.
Clow. Telephone Superior 7-3972. Advertl.iliis—35
East Wacker Prlve. Chicago 1.
Ill . E^vlng Hutchison and John Hendrickson.
Telephone ANdover 3-3042.
Western Offices: Editorial and Film Advertising—6404
HoiljTvood Blvd.. noll)TVOOd
'J8. Calif. Ivan Spear, manager. Telephone
Hollywood 5-1186. Equipment and
Non-Film Advertising—672 S. Lafayette
I'ark Place. Los Angeles. Calif. Bob Wettsteln.
manager. Telephone Dunkirk 8-2286,
London Office: Anthony Gniner. Queen's
House. Room 47. Irflcester Place. Leicester
Square. W. C. 2. Telephone
OERard 5720,'8282.
Itie MODBItN THE.^TRB Section Is Included
in the first Issue of each month.
Atlanta: Martha Chandler. 191 Walton NW.
Albany: J. S. Conners, 21-23 Walter Ave.
Baltimore: George Browning. Stanley Thea.
Birmingham: Eddie Badger. The News.
Boston: Frances Harding. HlI 2-1141
Charlotte: Blanche Carr. 301 S. Church.
Cincinnati: LUUan Lazanis. 1746 Carrahen.
Cleveland: Elsie loeb. Fairmount 1-0046.
Columbus: Fred Oestrelcher, 646 Rhoades
Place.
Dallas: Bill Barker, 423 Nimltz St..
FR 4-7971.
Denver: Jack Rose. 1645 Lafayette St.
DesMoUies: Russ Schoch. Register-Trlhuoe.
Detroit: H. P. Reves. Fox Ttieatre Bldg.
Hartford: Allen M. Widem. CH 9-8211
Indianapolis: Ann Craft. 512 N. Hlinois.
Jacksonville: Robert Cornwell. San Marco
The.itre,
Memphis: Null Adams. 707 Spring St.
Miami: Kitty Harwood. 66 S. Hibiscus.
Milwaukee: Wm. NIchol, 2251 S. !«iyton
Blvd.
Minneapolis: Les Rees. 2123 Freemont So
New Orleans: Mrs. Jack Auslet, 22e8V>
St. Claude Ave.
Oklahoma City: Sam Brunk. 3416 N. Virginia.
Omaha: Irving Baker, 911 N. 51st St.
Philadelphia: Norman Shigon, 5363 Berk.
PItl.sburgh: R. F. Klingensmith. 516 Jeannette.
Wilklnsburg. CHurchlll 1-2809.
Portland. Ore.: Arnold Marks, Journal.
St. Louis: Dave Barrett, 5149 Rosa.
Salt Lake City: n. Pearson, Deseret News.
San Francisco: G.-ill LIpman, 287-28th
Ave., SKyline 1-4355: Advertising:
Jerry Nowell, 355 Stockton St., YUknn
2-9537.
N. W.
Washington: Charles Hurley. 203 Eye St .
In Canada
Montreal: Room 314. 625 Belmont St..
Jules Larochelle.
St. John: 43 Waterloo, Sam Bahb.
Toronto: 1675 Baj-vlew Ave.. Wlllowdale,
Ont., W. Oladlsh.
Vancouver: Lyric Theatre RIdg.. Jack Droy.
Winnipeg: 167 Rupert. Barney Brookler.
Member Audit Bureau of Circulations
Entered as Second Class matter at Post
Office, Kansas City. Mo. Sectional Edition.
$3 00 per year; National Edition. $7 50.
MAY 26, 1958
Vol. 73 No. 5
DfC/?ff REVISION NEEDED
VERY so often .some exliiliilion
leader has cited the need to ol)tain niodifit alion
of the consent decrees This steins, of course from
experience of living under the decrees and finding
that the restraints thereunder were working
more of a hardship on exhihition than on distrihution.
For nearly the full decade since the
Federal Court ruling outlawed block-hooking, it
has created more of a problem than it was expected
to cure, putting exhibitors in more of a
squeeze for product than, perhaps, they ever
dreamed was possible. And, doubtless, many of
the oilier current complaints, productwise and
otherwise, can be traced directly to requirements
under the decrees.
Recently, Ernest Stellings, president of Theatre
Owners of America, made the statement that
changes and modifications of the decrees would
"cure a lot of ills." For one thing, he said legalizing
of block-booking would again assure theatres
of a regular flow of product, at the same
time providing distributors with "regular customers,"
which they do not have today. Too, this
would permit orderly releasing and clearance
and tend to reduce, if not eliminate, the bidding
system which the decrees spawned and which,
as much as anything, turned this
business topsyturvy.
Mr. Stellings also would like to see the Department
of Justice permit Loew's to retain its
theatre interests and allow the divorced circuits
to produce pictures. He would like to see them
become integrated and would have no objection
to their being given preemptive rights to their
own productions. Certainly, as others have declared,
this would give production a great lift
which, of course, would be of much value tf) exhibition.
With enough product available for indepenrlent
exhibitors, as well as for the circuits,
and with assured outlets in their own theatres,
the entire business could be made to boom again.
It is
paradoxical, but some of the things which
"can't be done" in this industry are being permitted
in others. You may not franchise film
product to theatres, but you can make exclusive
distril)ution deals for wearing apparel, foods,
household ajipliances or hundreds of other items
on preferential arrangements, even though
dozens of outlets for such products are available
in any one city or environs. And television lu-tworks
can own and operate television stations,
produce their own programs I many on film I
for which "exhibition" rights are franchised to
TV outlets. The motion picture industry is denied
similar |)rivileges. However the decrees' restraint
hasn t been conipleteK effecti\e. inasmuch as
special films, exhibited via special e(|uipment. are
enjoying an "exclusivity," perhaps not foreseen:
and at admission prices heretofore unheard of.
We are not saving this is illegal: or ihal it
lias not been beneficial, both lo the industry and
to the public. Hut it is inconsistent. Doubtless, it
involves considerations of circumstances and conditions,
without which the technical progress and
entertainment values inherent in the Cinerama.
Todd-AO and (jncmiracle processes woulil
never have been possible. Acc(jrdingl\. there
would appear to be cause for the government to
review circumstances and conditions involving
the distribution and exhibition of the "regular"
output of filiiLs. which, in the public interest, the
government wanted to receive the widest possible
dissemination.
It cannot be denied that certain policies and
practices, at least some of which the decrees are
directly responsible for. have worked to the entire
industry's disadvantage and as a disservice
to the public. There is a direct relationship between
the decrees and the industry's economic
plight that revision or modification can effectively
cure. There is a direct relationship between
what we would term faulty availability and distribution
of pictures and reduced theatre attendance
tliat can be attributed lo the decrees.
There is definite evidence that the "correctives"
that the decrees sought to invoke had just the
opposite effect and brought about new abuses
that have proved far more harmful than those
intended to
be eliminated.
Because of the "picture-bv-picture.
tiiealre-l>\-
theatre and city-by-city" selling and buying requirements
of the decrees, Mr. Stellings points
out that an exhibitor can hardly book pictures
two weeks ahead. As a result, manv pictures are
plaved without benefit of an\ advance ad\ertising
or promotion. Often, this lime pinch has
denied exhibitors sufficient opportunity to sell
coming attractions to the audiences in their theaties
through the potent medium of their own
screens. Surelv. it is self-evident that inabilit\
thus to "sample" this best patronage potential
has had much lo do willi the downtrend in theatre
attendance.
In the light of experience by. and conditions
within, the industrv under the consent decrees, a
review thereof certainlv is in order, to sav the
least. .\ full and honest weighing of the effects.
good or bad. properlv presented to the Department
of Justice, should bring the desired—and
needed— revisions. This w ill take time, of course.
Vleanwhile. a most helpful aid could come from
within the industry through an astute and statesmanlike
endeavor bv both distribution and exhibition
to resolve as man\ as possible of the
decree-born problems thai
industry's progress.
\^Ji.i^
have check-mated the
/OOvcL/iyi't^

SKOURAS TO TOA, ALLIED: GET
CONGRESS TO BAN SALES TO TV
Tells
Fox Stockholders
Associations Should
Team Up for Action
NEW YORK—The two national
exhibitor
associations should team up and go to
Congress and ask for a law which would
prevent the sale of theatrical films to television.
Spyros Skouras. president, told the
20th Century-Pox stockholders at their annual
meeting here Tuesday (20'.
Skouras flatly stated that television was
responsible for the decline in motion picture
attendance and, repeating a previous statement,
declared that the sale of the 20th-Pox
backlog to TV was a "great mistake" and one
that was deeply "regretted."
•INDISTRY
NEEDS PROTECTION"
Skouras said.
The motion picture industry,
is an international medium that renders an
importajit service to the public and. therefore,
should be protected. Exhibitors, he asserted,
should demand a solution to the problem
from the law-makers and. if necessary,
ask for a subsidy to guard their interests.
Later, in a question-and-answer period.
Skouras said that if the film companies had
not sold their backlogs to television, patronage
today would be at least 40 per cent better.
J. M. Green, a stockholder, asked Skouras
if his opposition to film sales to television
meant that 20th-Fox would not make any
more of such deals. The 20th-Fox president
replied that if all other companies continued
to make their backlogs available, then 20th-
Fox would be forced to do likewise. Skouras
explained the present demands of certain
talent guilds for a percentage of revenue obtained
from TV sales and added that if the
screen directors guild should go on strike.
the company still would not meet their demands.
NO NOTE OF DISSENSION
The meeting was a peaceful one, with no
note of dissension, despite a few direct questions
regarding policy which were answered
to the .satisfaction of the questioners. The
cordiality of the session probably was due to
the fact that the company was in a far better
position than some of the other majors
and that, according to Skouras. the halfyear
earnings probably would amount to S5.-
000.000. compared with $4,070,000 for the first
half of 1957.
Lewis Gilbert, a "regular" at film company
stockholder meetings, asked Skouras why admission
prices were so high and why 20th-
Fox could not use its influence in reducing
them. Skouras explained that the distributors
were prevented by law from dictating admission
scales. He then called upon Sol Schwartz.
president of RKO Theatres, to comment on
Gilbert's question. Schwai-tz .said he didn't
believe admission prices were too high and
that the reducing of them would not help attendance.
A few experiments along that line.
he said, had been made but they resulted in
no benefits to the theatres.
Gilbert also asked whether Eldophor. the
company's theatre television system, had
Hughes Stock Holdings
Bought by 20th-Fox
NEW YORK—Twentieth Century-Fox has
purchased the stock holdings of Howard
Hughes in the company, it was revealed Tuesday
120) by Spyros Skouras. president, at the
annual meeting of stockholders.
Hughes had accumulated 191,000 shares of
common stock, which the company bought
for $26.50. The tran.saction was closed on
April 24 but had not been disclosed.
For more than a year it had been reported
that Hughes had been buying 20th-Fox stock
and rumors were rampant that he was seeking
control or. at least, taking an active hand
in the management. At the stockholders
meeting last year, the question was asked if
these reports were true and the answer was
that the company had no record of Hughes'
stock holdings: in other words, he was not
a stockholder of record and. if he were buying
stock, he was buying it through another
party.
In revealing the purchase of Hughes' stock
to the shareholders. Skouras said the company
never had ijeen concerned over Hughes'
acquisitions. For the purchase of the stock,
the company borrowed $5,000,000 and a few
stockholders asked why it was neces.sary.
Skouras replied that the company considered
it a good investment and that it was "advisable."
been shelved. Skouras said the contrary was
true, that progress was being made and that
a new .small model was being prepared, but
that details were not yet ready for announcement.
In answer to questions regarding the oil
wells on the company's studio property,
Skouras said that the 18 wells now in operation
were yielding about $300,000 a year to
the company in royalties. However, he fore-
Fox Reports $2,147711
As First-Quarter Net
New York — Twentieth Century-Fox
consolidated earning:s for the first quarter
ended March 29 were 82,147,711, equal to
84 cents a share on 2,564,686 shares of
common stock outstanding. £amings for
the first quarter of 1957 were 52,171,680,
equal to 82 cents a share on 2,644,486
shares.
Earnings for the fourth quarter ended
Dec. 28. 1957, were .$887,360, equal to 36
cents a share.
Film rentals, including television, for
the first quarter of 1958 brought an income
of 830.194,192, compared with S30.-
898.398 in the 1957 period.
Following the election of ten directors by
the stockholders, the board met and reelected
Skouras president. Elected to the
board for one-year terms were L. Sherman
Adams. Colby M. Chester. Robert !. Clark-
.son, Daniel O. Hastings. Robert Lehman,
Kevin C. McCann. B. Earl Puckett. W. C.
Michel. James A. Van Fleet and Skouras.
Elected with Skouras to serve as officers
for the next year were the following: Michel,
executive vice-president; Murray Silverstone,
vice-president: Joseph H. Mo.skowitz, vicepresident:
Charles Einfeld. vice-pre.sident in
charge of advertising, publicity and exploitation:
Donald A. Henderson, treasurer and secretary:
C. Elwood McCartney, comptroller
and assistant treasurer; J. B. Codd and
Fi'ancis T. Kelly, assistant treasurers: Pi'ank
H. Ferguson. J. Harold Lang, Norman B.
Steinberg and William Werner, assistant .secretaries,
and Morris L. Breggin, assistant
controller.
A quarterly dividend of 40 cents per share
on the outstanding common stock of the
corporation was declared, payable June 28
to stockholders of record on June 13.
Skouras said that he could not promise an
increase in dividend payments at this time,
but that every consideration would be given
to a higher payment later on.
saw the time when there would be approximately
50 wells on the land. When that happens,
he said, the royalties would total about
$1,260,000 yearly.
A newspaper clipping was read by a stockholder,
calling attention to a threatening
proxy fight within the company. The clipping
later was identified from Sylvia Porter's
column in the New York Post, although
its identity was not revealed at the meeting.
Skouras denied the story completely and
there appeared to be little interest in the
report on the part of the shareholders. It
was then brought up by Gilbert that he had
heard that Robert Lehman and B. Earl Puckett.
stockholders, were opposed to 20th-Fox's
development of the proposed Century City
real estate development on the studio property.
Skouras .said that Lehman, himself,
who was present, should answer the charge.
Lehman said that he and Puckett were not
opposed to the project but that they had
only expressed themselves as wanting to be
sure that the company would attain the full
value of the investment.
Ruth Fishel. representing the United Shareholders
of America, lauded the management
and presented Skouras with an award and citation
for the good relationship which the
company has with the shareholders.
The meeting was represented by 1,854,183
shares in person or by proxy.
BOXOFFICE May 26. 1958

THE BRIGHT SIDE OF BUSINESS
AB-PJ, TECHNICOLOR IN UPBEAT
REPORTS ON THEATRE BUSINESS
Goldenson Reports Slump
Of Last Fall Broken;
Now Even With '57
NEW YORK—The theatre business of
American
Broadcasting-Paramount Theatres,
after hitting a
low point last fall,
came back extremely
well at the beginning
of 1958 and is now
matching closely that
for the comparable
period of 1957. Leonard
H .
Goldenson,
president, told stockholders
Tuesday (20)
at the Astor Hotel.
It was the eighth annual
meeting since the
Leonard Goldenson
formation of the company
and the sixth since the merger with
the American Broadcasting Co.
Goldenson said the most important factor
in the rise was the number of quality pictures
available.
PUBLIC MORE SELECTIVE
"It is tiTJe," he said, "that television and
other forms of entertainment and leisuretime
activities have made the American public
much more selective in its amusement
tastes, and this reflects on the rate of theatregoing.
However, it is equally significant
to note that there have been a greater number
of higher grossing pictures recently than
there were in comparable pre-TV periods.
This certainly points out that when there is
a picture the public wants to see, the public
does not hesitate to patronize the nation's
and convenience. He said that "with an
theatres."
Goldenson urged that theatres be wellmaintained
and well-equipped both for comfort
adequate supply of good boxoffice pictures
and, at the same time, with a national theatre
plant that is much more streamlined
than it is today, this industry can continue
to be successful and profitable."
AB-PT will retain only the best theatres,
the president said. Theatre holdings have
been steadily reduced beyond the requirements
of the consent decree which allowed
the retention of 651 theatres. At the end of
1957, there were 537 and now there are 526.
The "pruning-out" process will continue, he
said, and it should result in capital gains
income on sales. Operations are being consolidated
and expenses reduced.
EXPANDING TV PROGRAM
The television division also has done very
well, according to Golden.son. and programming
is being expanded.
"This expanding programming," he said,
"is vital for our growth and requires large
sums of money to develop and, if necessary.
Disney Half-Year Profit
Increases to $1,633,250
Burbank, Calif.—Net profit and gross
revenue of Walt Disney Productions and
domestic subsidiaries were higher for the
half year ended March 29 than for the
record corresponding period ending in
1957. Roy O. Disney, president, stated in
an interim report to stockholders.
Consolidated net profit amounted to
$1,633,250, equal to S1.06 a share on 1,.537,-
054 common shares outstanding, compared
with $1,532,391, or $1.03 a share on
1,492,416 shares outstanding for the period
ending in 1957.
Consolidated gross revenue amounted
to $22,499,750. an increase of $6,041,817
over the figure of $16,457,933 a year ago.
The sum of $3,876,686 represents Disneyland
Park, which is consolidated in this
year's figures.
Disney said the amusement park earnings
did not materially affect the halfyear
results since its major earnings will
come in the fourth quarter. New attractions
will be in operation for the summer
season, he said.
Disney reported excellent business for
"Old Yeller" and the re-release, for the
fourth time, of "Snow White and the
Seven Dwarfs." Two new features and a
reissue of "Peter Pan" will be released before
the end of the year. The company's
latest animated feature. "Sleeping
Beauty." will be completed in time for release
at Christmas.
to sustain until sponsored by advertisers. A
substantial cash flow from om- theatre operations
supplemented the additional financing
which was arranged to meet these requirements."
Goldenson said engineers had advised him
that color TV may be accepted by the public
in large numbers by 1961 and that AB-PT's
program of station conversion will be complete
by 1959. To insure not being "caught
short." the company has a reserve in cash
of $20,700,000, he .said. He put the overall
cost of conversion at about $20,000,000.
A stockholder who asked if there would be
more diversification was told that tlie growth
factor was in TV during the next few years,
so AB-PT "will put its money there."
As for entry into motion pictm'e production,
Goldenson maintained tliat the primary purpose
was to influence others to increase
product. He .said no money had been lost on
the four exploitation films already made, and
that a fifth will be produced when the proper
script is found.
AB-PT has 22 drive-ins. Goldenson called
the field "over-expanded." On an average,
only one of five drive-ins is successful, he
said.
Industry Turned Tide
In First 3 Months
Of '57: Kalmus
NEW YORK — "The motion picture bu.sines.s
turned the tide during the first three
months of 1958 and
film attendance in
March showed an increase
over the corre.sponding
month in
1957 for the first time
in nine months," Dr.
Herbert T. Kalmus,
president and general
manager of Technicolor,
Inc., and Tech- ^^^k mt
,
^
nicolor Corp., told ^^^Rfll ^^^K^» ^i^ ^^
stockholders at the
annual meeting May d^. Herbert Kalmus
19.
Kalmus, like many executives in the industry,
believes that this upturn marks the end
of a prolonged falling off in theatre attendance,
"which had brought the nation's
weekly attendance down to 43,000,000 last
year, as compared with 73,000,000 ten years
ago."
KALMUS GIVES REASONS
Important among the reasons, given in
Kalmus' statement which he read to the
stockholders, were "that motion picture producers
are making pictures more in keeping
with public demand to attract television
audiences away from their sets" and the fact
that "theatre owners are beginning to offer
more in the way of physical improvement
in their theatres to make them attractive
and have a greater variety of merchandising
efforts."
Technicolor. Inc.. showed a net profit, after
taxes, of $78,971 for the first four months of
1958, this being equal to four cent.s a share,
compared with earnings, after taxes, of
$69,000, for the first four months of 1957,
this being equal to three cents a share,
Kalmus reported. He estimated that the con-
.solidated earnings of all Technicolor companies
for 1958 would show a "substantial
improvement" over 1957, when the net profit
was $95,946, or five cents a share.
FOREIGN BUSINESS IS GOOD
On Technicolor's foreign affUiates, Kalmus
said that Teclinicolor, Ltd., "continues to do
very well" with profits of $40,000 to S50,000
a month, before taxes, and Technicolor Italiana
"expects a steady increase in its volume
of business." However, "our Paris affiliate
has not done well," he said. Since 1935.
Technicolor has received $9,885,000 in dividends
and commissions from foreign affiliates,
mastly the British, according to Kalmus.
Since May 1956, Technicolor and its affiliates
have contracted for 25 features In
Techntrama. He estimated these sales for
Technirama prints at from $5,000,000 to
$6,000,000.
BOXOFFICE May 26. 1958

1 201
Herman Levy Due From Europe;
Will Report on His Survey
Geiieial couhspI of Theatre Owners of
America, who will return Wednesday (28).
will report to TOA members on motion picture
industry conditions in Great Britain
and France.
Says Ascap Bill
Would Hit
Industry Diversification
Measure requiring broadcast licenses to
sell music publishing or record subsidiaries
attacked by E>ic Johnston. MPAA president,
before Senate commerce subcommittee; notes
it would bar film companies from entering
field without divestiture.
*
Johnston Seeks Exchange ,^»
Of U.S.-Russian Films
Emphasizes motion pictures would help
understanding: his statement had been recorded
for the radio program "Viewixiint."
part of an Epi.-^copal
Church series presented
by the Mutual Broadcasting System outside
this area.
•
Stanley Warner Contracts
With Executives Approved
New employment anangements called
for:
27 per cent increase in the time S. H. Fabian
and Samuel Rosen of Fabian Enterprises will
devote in SW: extension of terms to 1961
and compensation features approved by
Wilmington, Del., court.
•
Ray Trampe Again President
Of National Film Carriers
Organization in its 25th convention in New
York also re-elects all other officers; plans
set to further expand services to tran.

y.
\
Wi
.'^T
mmmm

—
PRODUCT NO LONGER PROBLEM
FOR SUMMER VACATION SHOWS
Circuits
Find Reissues
In Plentiful Supply;
Expect Patronage
By SUMNER SMITH
NEW YORK—In distinct contrast to this
time last year, circuit executives are finding
plenty of good product available for
summer vacation shows now in the planmng
stage. The downbeat attitude of 1957
has been succeeded by a definite feeling of
optimism about product and coming business,
again quoting the circuit men.
TO EXPAND Jt'VEXTLLE BILLS
Some will expand their juvenile programs,
none will curtail them. At least one circuit
admits to preparations to spend more money
on advertising and promotion. All are more
intent than ever in enlisting the cooperation
of local merchants and Parent-Teacher associations.
And all are urging theu- theatre
managers to go all out to win that local cooperation.
So it really looks as if thei-e will be additional
revenue flowing into the boxoffices,
and as if there will be mat«ria! progress in
building the moviegoing habit in future adult
patrons.
A year ago the big cry was not "Where's
the business?" but "Where's the product?"
Now it's "Here's the business!" and "Here's
the product!"
Various juvenile summer show projects
have been well tested in the past and will
be repeated this year, some with refinements
learned through expei-ience and a closer study
of the market. But let the circuits speak for
themselves:
Edward L. Hyman of American Broadcasting-Paramount
Theatres says: "There shouldn't
be any product trouble." He reiwrts that
the theatres affiUated with AB-PT will play
many Walt Disney pictures. Practically all
of them are strong on school holiday shows
and are now an-anging many tie-irLs with
merchants, he says. It looks like a good summer.
LOEWS PROMOTION ALL YEAR
Loew's Theatres notes that, cii'cuit-wise,
children's shows are played the year around
in quite a number of its houses. Saturday is
the day and there aie many merchant tie-ins
arranged by the local managers. Many reissues
are booked and cartoons are used liberally.
Managers .selling $100 or more in tickets
per show enjoy the prestige of membership
in Loew's Dollar Club. The Loew's
Rochester. N. Y., has been outstanding, regularly
filling its 3.600 seats with youngsters
each Saturday. In the New York metropolitan
area, 12 houses are now busy selling summer
tickets and arranging tie-ins.
RKO Theatres plans extra Saturday morning
kiddie shows throughout the circuit.
Theatres elsewhere will follow the New York
plan of showing a weekly package of spook,
jungle, ghost, pirate and satellite films along
with cartoons. There will also be outstanding
films such as "Peter Pan" and "Proud
Rebel." Merchants will supply free ice cream
10
Allied Board to Take Up
Availabilities
Problem
Baltimore .\ lonff-ninge program, designed
to combat exhibitors' inability to
acquire newer and better pictures earlier
and at prices they can afford, will be
revealed by .Allied States Ass'n following
its two-day spring board meeting at the
Sheraton Belvedere Hotel here Tuesday
and Wednesday (27, 28).
In a bulletin sent out by the Allied
States headquarters in Washington, the
organization this week said that consideration
of the progress made in carrying
out the long-range program directed
at this No. 1 problem would be the first
order of business at the board sessions.
The program dealing with film availabilities
was adopted by the board at its
meeting in Louisville in February upon
recommendation of the organization's
Emergency Defense Committee.
A report also will be made on steps
taken in the matter of film sales to TV.
Allied, since the Louisville session, "has
been making inquiries concerning and
mulling the possibilities of an economic
survey by qualified statisticians and investigators,
without industry connections
or bias, to conduct a survey and report
on whether further licensing of theatrical
films to television is or is not in the best
interests of the film companies themselves,"
the bulletin said.
and gifts in .some of its theatres. The day
and time of the shows ai-e decided locally.
Emanuel Prisch of the Randforce Amusement
Corp., New York, is happy about the
number of reissues available, including "Peter
Pan" and the Shirley Temple films. There
will be plenty of action fUms, he says. He
may bring back films played previously during
the week. There is a new crop of juveniles
each year, he notes, so reissues often
played can be played once again. Films on
television naturally diminish the number of
reissues available, but there will be plenty.
Gerald J. Shea of Shea Enterprises i-eports
that the PTA is cooperating well and that
"everybody's happy about it." Circuit theatres
in several towns stage graduation exercises
and aftei-wai-ds PTA and the circuit
put on a buffet supper and dancing on the
stage. Friday evening dances have been tried
with some measure of success but haven't
proved any "bonanza." Both the juveniles
and their parents like the idea and there is
no control problem. Music is supplied by the
regular sound system. Theatres ai-e dolled up
for the summer shows with decorations in the
lobbies and at the concession stands. Saturday
morning and holiday shows may include
giveaways, sometimes through tie-ins with
local merchants. Businessmen and the unions
welcome the chance to sponsor the holiday
shows during the summer just as they
do at Christmas time.
Walter Higgins of Associated Prudential
Theatres, New York, finds the product situation
much improved and is hopeful he can
get the films he wants when he wajits them.
He is optimistic about the summer business.
Last year, he recalls, everybody was in the
doldi-ums, but "not now." Tlie circuit is
definitely going in for more advertising and
promotion. Tieups with the Little Leaguers
in Nassau and Suffolk counties continues
liighly satisfactory. They're now in the fourth
year. The children sell the tickets and get
the receipts to two-hoai- Saturday shows consisting
of a feature ajid shorts. His circuit
doesn't go in for any late evening dancing in
its theatres becau.se the theatres are located
in .small towns where people go to bed early.
Walter Reade Theatres, with houses in
New Jersey and New York, has just started
summer shows in most of its theatres. They
will run Wednesdays for 12 weeks, some in
the morning and some as matinees. Late in
the period there may be some doubling up by
adding Saturday shows. The circuit still
finds some product problems but, all in all,
"things are in pretty good shape."
There is the finest sort of cooperation provided
by the PTA. Reade checks a list of
films tor availability and from it the PTAs
make their own selections. The circuit supplies
a mimeographed letter describing the
films, PTAs distribute it by the thousands
through school teachers to the childi-en.
Reade gets out a ticket with 12 stubs, one
for each weekly show. The price is $1 and
PTA handles the sales.
Solomon M. Strausberg of the Interboro
Circuit contrasts the product situation now
with the dearth of good films a yeai- ago with
satisfaction. He screens his children's show
films very closely, often pulling out an unsuitable
feature and substituting an acceptable
one for the Satiu'day matinees. The
withdrawn featui-e returns to the screen
later in the afternoon. He reports March
business as "very good," April business as
"good," and is hopeful about the summer.
Butte Operators Back.
But No Contract Signed
BUTTE, MONT.— All five of this city's
theatres, dark for 197 days following a projectionist's
strike last October 31, were relighted
this week and reportedly are being
operated on a union, but no-contract, basis.
Major point of dispute between the theatre
owners and the boothmen was the two-menin-a-booth
contract clause.
The theatres now are operating under the
same wage scale that prevailed under the old
contract, and there is a 90-day cancellation
period available to both sides in their agreement.
Local business and civic officials felt the
lo.ss of the theatres greatly, and citizens found
that the closest theatre was 22 miles away, in
Anaconda. Special buses were run from here
to Anaconda and the $1.50 per per.son charge
included theatre admission.
The Rialto Theatre and Bridgeway Drivein
were the first to reopen, while the Montana,
Bow and Silver Bow Motor-Vu Drive-In
reopened this week.
BOXOFFICE May 26. 1958

EVERY SHOWMAN AGREE
THERE IS NO SUBSTITUTE FOI
TO ASSURE BOX-OFFICE SUCCESS
W. R. (Billy) WILKERSON, publisher of Hollywood Reporter:
". . . It's the best, by many lengths, that Alan Ladd has had
since 'Shane', and, for our money, it's even better than 'Shane'."
LOUELLA PARSONS:
"Two stars are born in 'Proud Rebel'—Samuel Goldwyn, Jr. . . .
emerges as a top flight producer, and Alan Ladd's son, David
. . . the most appealing young actor I have
seen since Richard
Barthelmess made history in 'To'ble David'. . . Frankly, I love
this picture."
NATIONAL COUNCIL OF WOMEN OF THE
U.S.A.:
". . . excellent . . . with motives close to most hearts . .
VARIETY:
"One of the truly heartwarming films of the
season . . . cinch to score strongly."
FILM
BULLETIN:
"Excellent entertainment for the family and for
action fans. Should roll up big grosses in the
'Old Yeller' manner. . . . Heartwarming . .
."
."
i
^
INDEPENDENT FILM JOURNAL:
"First rate family entertainment . .
PRESENTS
ALAN LADD • OLIVIA deHAVILLAND
CO STABPING
AND iNTRO0UCiN

DEATH OF A NOBLE EXPERIMENT:
TELEMOVIES END COMES JUNE 6
Griffing Still
Confident.
Though, of Eventual
Success of Wire TV
BARTLESVILLE, OKLA—The Video Independent
Theatres' telemovie system, first
in the nation, will suspend its operations here
on June 6 aft«r nine months of telecasting
first-run motion pictures into local homes.
Henry S. Griffing. Video president, in announcing
the company's "reluctant decision"
to close the cable theatre, said that. "Ironically,
we are forced to make this announcement
at a time when our subscriber list actually
is building up steadily."
SUBSCRIBER LIST W.\S RISING
The increase in subscribers, Griffing said.
has been averaging 30 requests per week since
the company made several policy and price
changes in February, including a price cut
from $9.50 per month to $4.95 per month, the
presentation of motion pictures on only one
channel, the addition of conimunity antenna
service and Simday matinee art films.
The system, at the present time, Griffing
said, has nearly 800 subscribers, some 200
more than when it first began operation last
September, and 140 per cent more than it had
when the policy changes were made in February.
Subscribers were notified of the planned
halt in telemovie operations by letters, signed
by Robert L. Getter, manager of Telemovie
Theatre. The letters included invitations
which would admit entire families free to
any theatre in town.
Griffing said he feels that Video has made
a number of mistakes in its pioneering telemovie
efforts, but that it has not lost faith
in the eventual success of the "home theatre."
"We believe more strongly than ever that
audio visual entertainment by wire will be
in the home in future years as surely as television,
vacuum cleaners and washing machines,"
he said. "We just happened to be a
little premature."
Video will keep its facilities here and hopes
to resume operations when conditions are
more favorable. Griffing .said, probably after
the current glut of pre-1948 motion pictures
on free TV has waned.
VALUABLE LESSONS LEARNED
Griffing said he feels a number of valuable
lessons have been learned here, which
will guide Video in its future plans. He
listed some of them as follows:
1. The concept of a "package of pictures"
for a fixed charge is wrong. Subscribers must
be charged by the picture, using a metering
device—either a coin-box or a monitoring
system that will register the programs viewed
in each home. No adequate meter is nowavailable
in quantity for immediate delivery.
2. More economical operation is a must.
This applies to engineering, utility pole contracts
and studio facilities. Video now believes
16mm film can be shown as effectively
as the 35mm used here.
3. Telemovies csuinot reach their maximum
Invitational Screenings for Women
In 151 Cities for Kings Go Forth'
NEW YORK—"We can generate 100.000
press agents for the forthcoming 'Kings Go
Forth' by holding in-
^^rfffifS^. vitational .screenings
MfKK^^^ii^ for audiences of womir
^^^^»^Oft en in 151 key cities
I
flw during June and July,"
I
^^^^^Ki
according to Frank
Ross, who produced
the picture, stamng
Frank Sinatra, Tony
Curtis and Natalie
Wood, for United Artists
release.
Ross, who made an
Frank Ross experiment with this
type of invitation
screening at the Strand Theatre. Hartford,
early in May, believes that women are the
greatest opinion-makers and they will not
only influence their women friends but also
persuade their husbands and families to see
"Kings Go Forth," he said. In Hartford,
Kathy Godfrey, who has a daytime TV program
there, invited her listeners to write in
for tickets for the morning showing and the
audience as long as they must compete with
hundreds of movies shown free on television.
4. The cable theatre must broaden its offering
to include other types of programs in addition
to motion pictures. The multichannel
potential available via coaxial cable opens
such possibilities as sports events, educational
and artistic programs, music and other presentations.
Griffing said Video is going ahead rapidly
with its expanding community antenna program
and will be in a position to promote
telemovies on a wide scale when the time is
more favorable.
Griffing expressed his thanks to the motion
picture producers who cooperated with
Video m the telemovie venture, adding:
"Without their help we obviously couldn't
even have given telemovies a trial. We believe
the things we have learned at Bartlesville
will eventually help the entire motion
picture business. We know the cable theatre
is technically .sound; the problem now is to
make it economically feasible."
Projection Optics Sold
To Charles Beseler Co.
NEW YORK—Projection Optics Co., manufacturer
of theatre projection lenses and
anamorphic adapters, has been purchased by
Charles Beseler Co. of East Orange, N. J.,
manufacturer of audio-visual equipment, according
to Fred E. Aufhauser. retiring president
of PO. Philip Berman of CB will succeed
him. Aufhauser will remain as a consultant
until July.
it'.spon.se was tremendous. After the showing,
the lobby was crowded with women who
wanted to express their opinion of the picture
on tape in a lobby interview session.
The "Kings Go Forth" preview plan, which
will have the catchline "Never underestimate
the power of a woman," will cover every U. S.
city with a population of 100,000 or more.
The showings will be predominantly for
women but the press will also be invited. Ross
said that UA is preparing a campaign manual
detailing step-by-step procedures for setting
up women's previews and. in those cities
where it is not practicable to tie in with a
TV show, women's radio shows and newspapers
will be brought into the campaign.
United Artists will relea.se "Kings Go Forth"
in 15 American regional premieres over the
July 4 weekend and these same cities will
be the setting for the first women's previews
about three weeks in advance of the theatre
dates,
Ross said.
Max E. Youngstein, UA vice-president;
Roger Lewis, who recently returned from a
European trip, and Mort Nathanson, attended
the tradepress interview with Ross.
UA Stockholders to Vote
On Stock Option Plan
NEW YORK—United Artists stockholders
at the annual meeting June 10 at the Rivoli
Theatre will vote on the issuance of restricted
ten-year stock options to officers and salaried
employes. The board approved a plan
April 15. It would select those eligible to receive
options.
Barred from participation in the plan are
Robert S. Benjamin, boai'd chau-man; Arthur
B. Krim, president, and vice-presidents William
J. Heineman. Arnold M. Picker, Charles
Smadja and Max E. Youngstein. There will
probably be a maximum of 20 participants.
Stockholders will elect 13 directors. The
management nominees are Robert S. Benjamin,
Seward I. Benjamin. Robert F. Blumofe,
Robert W. Dowling. Joseph Ende. Leon
Goldberg. Herbert L. Golden, Heineman,
Krim, Seymour M. Peyser, Picker, Robert C.
Porter and Youngstein.
NFS to Do Physical Work
In Warner Exchanges
NEW YORK—National Film Service will
handle physical distribution operations of the
exchanges of Warner Bros, through an agreement
reached by Benjamin Kalmenson, "WB
executive vice-president, and James P. Clark,
NFS president.
Warner Bros, said the decision was reached
after experimentation in several cities. Initial
steps in Butte, Denver, Omaha, Des
Moines, Milwaukee and Albany worked out
well, it was said.
12 BOXOFFICE May 26, 1958

:
Oscar Morgan to Retire
From Paramount May 30
NEW YORK — Oscar Morgan, veteran
Paramount sales executive, will retire at the
end of May after 44
years of service to the
^; /^^
company. A testimonial
dinner for Morgan
is being planned for
^ ^m^. -J June 3 by Morgan's
friends and associates
at Paramount with
Hugh Owen, vice-pres-
^jk
,
ident of Paramount
H^^i^ll^'^B^S^ Film Distributing
^^^^ --4^^^^| t^o'T', acting as chair-
^^Hi^ H^^^B man of arrangements.
Morgan, who joined
Oscar Morgan
Paramount in 1914 as
manager of its first theatre, the Paramount,
Newark, has since held positions as branch,
district and division manager in many parts
of the country, as well as home office executive
posts. He was formerly short subjects
and newsreel sales manager for many years.
He said he was retiring to satisfy a long-felt
urge to "go fishing."
George Weltner, Paramount Pictures vicepresident
in charge of world sales, accepted
Morgan's resignation as manager of reissue
sales "with deepest regret." He observed that
"Morgan's sage advice based on many long
years of executive sales work in many areas
of distribution operations would be sorely
missed."
Wingart Leaves 20th-Fox;
26 Years with Company
NE'W YORK — Earl 'Wingart has retired
from 20th Century-Pox, effective Saturday
(311, ending an association dating back to
1932. He has been merchandising manager
since 1950.
Wingart was originally a midwest newspaperman.
He was a first lieutenant in
France with the European edition of Stars
and Stripes in World War I. He came to
New York in 1919 and became publicity manager
at the Paramount Long Island studio.
He opened a publicity office for Film Booking
Offices in 1927.
He joined 20th-Fox as publicity manager.
After a term of ten years he left to work
briefly with the public relations committee
of the Motion Picture Ass'n of America. He
returned to 20th-Fox as a member of the exploitation
department, became assistant publicity
manager in 1945 and. four years later,
pressbook editor.
TOA Reports Enrolment
Of Seven More Theatres
NEW YORK—Theatre Owners of America
has reported the enrolment of seven more
theatres. The operators and the theatres
follow
Erick Petersen, Motor 'View Drive-In, Salt
Lake City: Glen Yergensen, Cedar Theatre
and Hyland Drive-In, Decar City, Utah:
Dover Hunt, Scera Theatre. Orem, Utah; Tom
Smiley of Wolfberg Theatres, Paramount,
Denver.
In addition, Sam L. Gillette, president of
the Mountain States Theatres Ass'n, a TOA
affiliate, brought his Ritz and Motor 'Vu
Drive-In of Tooele. Utah, in as members.
L/se o/ Scheduled Storting Times
For Films Advocoted by hloyword
NEW YORK—Scheduled starting times for
film performances, either at reserved-seat
showings or for regular
runs, is "the New Look
in motion pictures,"
according to Leland
Hayward, producer of
"The Old Man and the
Sea." which will be
distributed by Warner
Bros,
"The Old Man and
the Sea," which is
based on Ernest Hemingway's
best - selling
novelette, took two
years to make and cost
Leland Hayward
approximately $5,000,000 but will be played
off slowly, starting with a reserved-seat policy
run at the Stage Door Theatre. San
Francisco. August 12. This will be followed
by similar engagements at the Astor Theatre.
Boston: the River Oak. Houston, and
the Warner Beverly Hills. Los Angeles, late
in August or early September, and a simultaneous
opening at two New York theatres
at about the same time. However, Hayward
stressed that these theatres are not art houses
Ronald Colman Is Dead;
Film Star Since 1920
HOLLYWOOD— Ronald Colman, 67-yearold
star who had played more than 100 movie
roles, died at St Francis
Hospital Monday
(191 following a long
bout with a lung infection.
At his bedside
when he died was his
wife, actress Benita
Hume. and their
daughter. Juliet.
Born in Richmond.
Surrey. England. Colman
came to America
in 1920 and was seen
on the New York stage
Ronald Colman
t,y director Henry
King who gave him his first film starring role
in "The White Sister." Thereafter. Colman
made such pictures as "Tale of Two Cities."
"Lost Horizon." "Beau Geste." "Random Harvest."
"Raffles." "Prisoner of Zenda" and
"The Late George Apley." In 1947 he won
an Academy Award for his portrayal in "A
Double Life."
In later years he turned to radio and television
and. with his wife, starred in the
video series. "Halls of Ivy." His last two
motion picture appearances were in "Ai'ound
the World in 80 Days" and "The Story of
Mankind."
F. Hugh Herbert Dead
HOLLYWOOD— In keeping with his request,
there were no funeral services for
F. Hugh Herbert. 60. author, playwTight. film
writer and producer who died May 17 of
lung cancer. His body was cremated. Herbert,
whose last screenplay was "The Little
Hut." which he co-produced for MOM, leaves
his wife, two daughters and two sisters.
but long-run spots. These engagements are
all tests before a regular policy is decided
upon, he said.
Hayward believes that "The Old Man and
the Sea" is the type of film that needs special
handling with no patrons to be admitted
after the picture has started. Just as no
one who had started reading Hemingway's
novelette from the middle would have "made
any sen.se out of the story," he maintains
that the same would apply to patrons who
came in after the picture's opening .sequences.
Because Hemingway's novelette was read
by more than 25.000,000 Americans, either in
the fu-st printing in its entirety in Life Magazine,
followed by the Book of the Month
selection, and is still selling at the rate of
1.000 hard-cover copies weekly. Hayward
hopes the picture eventually will gross as
much as did "Giant." although the latter had
reached $12,000,000 gi'oss within a year of release.
"The Old Man and the Sea" will take
longer to pay off but can be shown for years
to come. The book was translated into 43
languages, won both the Nobel and Pulitzer
prizes for Hemingway and has never been
issued as a paperback because of the continuing
hard-cover sale.
Hallmark Plan Outlined
To Midwest Showmen
KANSAS CITY—A new plan of film distribution
and saturation bookings, plus exploitation
methods were outlined at exhibitor
meetings hi the midwest areas by Hallmark
Productions. Inc.. chieftain Kroger Babb and
sales manager Jack Thomas. The two men,
accompanied by Miss Barbara Moore, a secretary,
traveling by plane, held meetings in
Kansas City, St. Louis. Wichita. Des Moines.
Omaha. Grand Island and North Platte.
Babb told exhibitors his company is looking
ahead to next year with plans to release
"a package a month." Three doublefeature
bills are scheduled to go out this summer
and fall. "Pi-ince of Peace" and "The
Marriage Bed" will comprise the initial release,
coming into the midwestem states In
July.
All playdates in an area will be "bunched
into a single month" with all the company's
prints placed in the area to service bookings.
The prints will be moved on to a new area,
each following month.
Eight-page, five-color tabloids will herald
the first dual bill and Hallmark's campaign
also includes a colorful 24x38-inch mailing
piece for special lists of educators, ministers
and merchants in each locality. Radio recorded
spots and a variety of 24 newspaper
ads complete the campaign.
In his talks to exhibitors Babb emphasized
the ]K)wer of color in advertising today and
point.ed to the fact that theatre paper has
become less and less colorful in recent years
while all other advertisers are increasing
their use of color. He told theatremen nothing
sells color like color itself and urged them
to make more use of it in their theatres.
Several Commonwealth and Fox Midwest
circuit theatres were booked by Babb and
Thomas and the Central States and Tri-
States circuits were added at I3es Moines,
BOXOFFICE May 26, 1958 13

3
A 'Learn-by-Doing' Schoo
Trains Circuit Managers
Community resources are utilized in Commonwealth
circuit's training course. In the
upper photo. Reed Cordy. foreman of the
composing room at the Columbia Missourian,
shows three trainees how their ad copy has
been made up and placed in the page. The
trainees, left to right, are John Geis. Don
McLeisch and Hal McClure. In the lower
photo, Mrs. Ruth Brateck, assistant professor
of journalism at the Tniversity of Missouri,
gives the trainees some practical instruction
in preparation of newspaper ad copy, (photos
by Bill Eppridge, Columbia Missourian)
Work and Study Schedule
For 20-Week Course
First Week:
3 hours doily with janitor 18 hours
3 hours doily with assigned study 18 hours
Managers meeting crxJ 2-hour conference, . . 3 hours
Daily job ossrgnment 21 hours
60 hours
Second Week:
3 hours doi ly in booth 18 hours
3 hours doily with assigned study 18 hours
Monogers meeting and 2-hour conference.. 3 hours
Daily jcb ossignment 21 hours
60 hours
Third to Fifth Week:
3 hours doily maintcnonce 18 hours
3 hours with assigned study 18 hours
Moncgers meeting ond 2-hour conference.
. hours
Doily job assignment 21 hours
60 hours
Sixth to Tenth Week:
3 hours doily assigned study 18
3 hours doily proctice—(Advertising, publicity,
hours
promotion, records) 18 hours
Monogers meeting and 2-hour conference. . 3 hours
Doily job ossignment 21 hours
60 hours
Eleventh to Fifteenth Week:
3 hours doily ossigned study 18 hours
3 hours daily practice— (advertising, publicity,
promotion, records) 18 hours
Monogers meeting ond 2-hour conference.. 3 hours
Monoger's ossistont 31 hours
70 hours
Fifteenth to Twentieth Week:
3 hours doily ossigned study 18 hours
3 hours daily ossigned practice . 18 hours
Monogers meeting and conferences 3 hours
Active management 31 hours
70 hours
TUESDAY OR THURSDAY DAY OFF WEEKLY
20-Week Course, With Janitor-to-Manager Duties,
Supplies Executive Personnel for Commonwealth
By NATHAN COHEN
COLUMBIA, MO—An on-the-job training
school for tlieatre managers, running to 20
weeks in duration, is a successful project of
Commonwealth Theatre.s, a circuit operating
almost 100 theatres in five midwest states.
It's a learn-by-doing undertaking, which,
lor the last several years, has been providing
the circuit with managers who can repair
theatre seat-s, clean out the restrooms, pop a
tasty batch of popcorn, write a patron-pulling
advertisement, and do every and any
task that a well-run house demands.
THREE CITY MANAGERS ARE GRADS
Three city managers in the circuit are
graduates of the "college," and managers all
through the circuit have either received all
of their training via the 20-week course or
part of it in special refresher courses for
men who are in the organization and are
considered managerial material.
The class this spring consisted of three
graduates—John Geis, named manager at
Garden City, Kas.; Don McLeisch. manager
at North Platte. Neb., and Hal McClure, appointed
manager at the Warrensburg, Mo.
theatre. The "dean" at the college is Rex
Barrett, city manager for the Commonwealth
circuit, and already he has two more students
in hand for the late spring and early summer
course.
This is no hit-and-miss deal. The students
work hard— 60 to 70 hours a week—with definite
hours for study, for lecture and on-the-
.job duties. Commonwealth, after some experimentation,
has found that this type is
better than the schoolroom-lecture approach
which has been used by some circuits. Here
the man starts by spending three hours a day
for one week with the janitor of one of five
theatres the circuit owns in this college town.
The second week, he puts in three hours a
day in the booth.
THEN INTO MAINTENANCE
His on-the-job training in the third to fifth
weeks is on maintenance. In the sixth to
tenth weeks, it is on advertising, publicity,
promotion and records. In the 11th to 15th
weeks, he continues to work on advertisingpublicity
and promotion but adds the duties
of an assistant manager, while in the last
weeks he takes over active management of
the various theatres.
"We feel, and our experience has been, that
development of managers is more thorough
and more quickly accomplished by this plan
than the lecture type of training," says Barrett.
"Columbia was selected as the locale for
this training because we operate all types of
theatres here—from the class A to the Art
house, from drive-in to de luxe hardtop.
When a man gets through with all his preliminary
training, he puts in one week managing
each of the five different types of theatres
we have."
Commonwealth believes that after 15 to
20 weeks of this kind of education, it can
develop a man capable of going into any of
the circuit's houses and doing a creditable job
of management.
"We realize that all theatre managers are
not showmen, and we do not deceive ourselves
in thinking that we are creating showmen.
However, we are convinced we can train
men to become capable of managing a theatre."
Barrett says.
All community resources pos.sible are utilized
to help train the men. When they prepare
an advertisement, they take it to the
newspaf)er office and follow it through to
the presses, so that they will know the technical
problems involved in the transition of
an ad from manager's copy to printed page.
The University of Missouri and its staff
is called on for help. Instructors in the
School of Journalism help the prospective
managers to study advertising techniques and
preparation of newspaper stories. From the
psychology department professors are recruited
to discuss problems involved in the
various aspects of meeting the public and
supervising staff members. The School of
Business provides instructors in accounting.
Circuits who have training programs will
find university people ready to help in all
phases of managerial training, says Barrett.
Where there is no university, people can be
found in the local school system, at the newspaper
offices, the CPA offices. But, even with
all this help, it is the "learning-by-doing"
angle w-hich really does the job. To provide
the maximum attention to the program,
classes are never more than three or four
men. Trainees come from high schools in the
area, occasionally from the university, and
from other towns in the circuit.
Here is a general outline of what a trainee
goes through in his 20-week schooling:
FIRST WEEK
Sunday: Orientation conference to learn
of circuit's history and policies.
Monday: Morning tour with janitor of Varsity
Theatre; attend staff meeting at Uptown
Theatre; afternoon, three hours of study; 6
to closing, ushering.
Tuesday: Day off.
Wednesday: Morning tour with janitor of
Uptown: 2-4 p.m., conference with director
on theatre ideals, on how to inspect a theatre,
with actual touring of theatre for check;
6 to closing, ushering.
Thursday: Morning tour with janitor of
Missouri Theatre; afternoon of study; 6 to
closing, ushering.
Friday: Morning with janitor at drive-in;
afternoon in study: 6 to closing, doorman
duties.
Saturday: Morning tour- with janitor; afternoon
of study; 6 to closing, at concessions
counter at Uptown Theatre. (Concessions
training includes operation and cleaning of
popcorn machine, drink machines, vending
equipment, cleaning concessions, learning recipes,
preparing popcorn, sandwiches, drinks
14 BOXOFFICE May 26, 1958

ordering, inventory, merchandising, liandling
self-service units, seasonal merchandisinR.
use of banners, pennants, etc., sales approaches
and training of personnel.)
SECOND WEEK
Sunday: Ushering.
Monday: Morning study: attend managers
meeting: work on maintenance afternoon;
usher in evening.
Tuesday: Day off.
Wednesday: Morning study; afternoon,
maintenance; evening, doorman.
Thursday: Morning study; afternoon, conference
on merchandising, pictures and concessions,
and inspection of theatre; evening,
doorman.
Friday: Morning study; afternoon, maintenance;
evening, concessions duty.
Saturday: Morning study; afternoon,
maintenance; evening, concessions duty.
(Maintenance includes mechanics of operation—janitorial
services, projection knowledge,
such problems of picture projection as
focus, light, masking and framing, auditorium
lighting, special effects and temperature control.
>
THIRD WEEK
Sunday: Ushering.
Monday: Morning study; afternoon, booth
at Missouri Theatre; evening, ushering.
Tuesday: Day off.
Wednesday: Morning study; afternoon, in
booth; evening, doorman.
Thursday: Morning study; afternoon, conference
on theatre personnel. Commonwealth
operation, inspection of theatre; evening,
doorman.
Friday: Morning study; afternoon in booth;
evening, at concessions counter.
Saturday: Morning study; afternoon in
booth; evening, at concessions counter.
FOURTH THROUGH SEVENTH WEEK
Various assignments as assistant manager
of indoor theatres. Weekly duties to Include
attendance at staff meetings, manager meetings,
conferences six horn- weekly, daily inspection
tours.
During these weeks trainees will study and
participate in on-the-job duties in accounting,
including handling of tickets and cash,
checking out cashier, procedures for handling
tickets, refunds, passes, discount tickets,
banking procedure, making out of daily boxoffice
reports, weekly reports, accident reports.
EIGHTH THROUGH ELEVENTH WEEKS
Various assignments as manager of indoor
theatres, with six hours of conferences each
week, daily theatre inspection, attendance
at manager meetings. Special training is
given in advertising via (1) knowledge of
product through tradepress reviews, tradeshows,
press sheets; (2i use of advertising
mediums as trailers, newspapers, TV and
radio, lobby displays, theatre front, developing
word-of-mouth publicity, civic tieups,
school tieups, mailing lists; and i3) budgeting
advertising.
LAST WEEKS OF COURSE
Assignments as manager of both indoor
theatres and drive-in theatre, attendance at
staff and manager meetings, theatre in.spection
daily, and six hours of conferences
weekly. Conferences deal with final training
phase: employer and employe relations, as
evaluation and selection of employes, hiring,
instruction, conducting staff meetings, and
discharging.
MPAA Group Considers
Review Date Complaints
NEW YORK—Tradepaper complaints
regarding dates for reviews of films were
considered at a meeting Tuesday (20i of
the advertising-publicity directors committee
of the Motion Picture Ass'n of
America. Attempts will be made to
schedule them well in advance of releasing
dates. The situation has been complicated
by earlier screenings an-anged for
national publications other than those
in the industry. The Virginia Theatre
Owners Ass'n also has complained of late
reviewing of pictures.
Paul N. Lazarus jr., committee chairman,
is checking with the corresponding
committee of the A.ss'n of Motion Picture
Producers.
Premiere of 'Hot Spell'
Starts New Promotion
NEW ORLEANS—The world premiere of
Hal Wallis' "Hot Spell" Wednesday i21i at the
Saenger Theatre launched the new merchandising
policy of American Broadcasting-
Paramount Theatres. Radio coverage by four
stations, two television outlets and all of the
city's newspapers, as well as wire services,
marked one of the most successful film promotions
in this city, according to local industry
executives.
Backed by this saturation campaign. "Hot
Spell," within the next few weeks, will get
mass bookings in 200 theatres in the New
Orleans metropolitan area. Regional premieres,
sparked by the same policy, were held
Thursday at the Florida Theatre, St. Petersburg,
and the Majestic in Dallas on Friday.
Wallis and a contingent of screen personalities,
as well as Paramount home offices executives,
were on hand for the premiere. All
participated in two colorful parades and other
events. Earl Holliman, one of the stars and
a native of Louisiana, was spotlighted with
the others in the festivities. A Variety Club
party launched the Cerebral Palsy campaign
under the chairmanship of Henry Plitt, head
of AB-PT's Paramount Gulf circuit.
Here to supervise from New York was Martin
S. Davis, executive assistant to Paramount's
vice-president, JeiTy Pickman.
Paul Newman Wins Actor
Award at Cannes Fete
CANNES, FTIANCE—Paul Newman, American
actor who is starred in "The Long, Hot
Summer" for 20th Century-Fox. won the
"best actor" award at the annual Cannes
Film Festival, which ended May 18.
After seven hoiu-s of deliberation, the Festival
jury chose "Zletyat Zhuravly" ("The Flving
Cranes"), a Russian film starring Tatyana
Samoilova. a-s "best film." The second
prize went to a French film, "Mon Oncle"
("My Uncle"!, produced and stamng Jacques
Tati. Switzerland won a prize for the most
beautiful filming with "Bronze Faces" and
Sweden won two prizes for the film, "Naralivet"
("Threshold of Life"), directed by Ingmar
Bergman, who was named "best director"
while the four actre.sses in the film won the
"best actress" award.
In addition to "The Long. Hot Summer."
MGM's "Gigi" and "The Brothers Karamazov"
were U. S. entries at the Festival.
Sol Siegel Is Named
V-P for Loews, Inc.
NEW YORK—Sol C. Siegel. named head of
MGM studio operations April 23, was elected
v i c e-p resident in
charge of production
at a meeting of the
board of Loew's Inc..
Wedne.sday 121). He
was formerly an independent
producer at
MGM.
The board also
elected John I. Snyder
jr. a director. He is
board chairman and
president of U. S. Industries.
Inc.. a director
of the Cory Corp.
Sol C. Siegel
and the American Research and Development
Corp. and a trustee of the National
Urban League. His office is at 250 Park Ave.
His election fills the vacancy caused by the
resignation of Samuel Briskin April 16 to
become head of Columbia production.
At the meeting the Loew's board listened to
reports from the executive and financial
committees and reviewed programs and plans
for further financial improvement of the
company.
Columbia Plans Extensive
Campaign on 'The Key'
NEW YORK—The world premiere of Columbia's
"The Key" in London on Thursday
(29> and the presentation of the picture as
the curtain raiser to the Brussels Film
Festival the next day will be only forerunners
to an extensive promotion campaign on the
picture, according to Paul Lazarus jr., vicepresident
of Columbia.
At a press conference here Fi-iday (23).
Lazarus said that too often a big ballyhoo
splurge gets plenty of cuiTcnt attention for
a picture, but that the interest wanes shortly
later. In order to prevent this, Columbia has
arranged to make a newsreel of the London
and Brussels openings which will be shown
in conjunction with screenings for the trade
in 12 U. S. and Canadian cities on June 5.
These screenings will be held in Chicago,
Cincinnati, Cleveland. Dallas. Detroit. Los
Angeles. Minneapolis. New York. Pittsburgh.
San Francisco. Toronto and Washington.
From these showings, the local level campaigns
will start for the national release on
July 4.
National Screen Resigns
Membership in the MPAA
NEW YORK— National Screen Service
has
resigned its membership in the Motion Picture
Ass'n of America. Under a membership
agreement, the resignation becomes effective
in a year. NSS is a long-time member
of
the association.
Herman Robbins, board chairman and
president of NSS. is a member of the MPAA
board but has only occasionally attended
board meetings because NSS has not been
concerned with production or distribution
but with the manufacturing and marketing
of accessories.
Robbins said the resignation was an economy
measure.
BOXOFFICE May 26, 1958 15

. . William
. . . Seven
. . Walter
^

U-I Tells Employes
Big News Is Coming
FEATURE
^^
NEW YORK — Universal-International
shortly will announce important properties
and stars, according to Milton R. Rackmil,
president, in Pi-ogress, company hou.se organ.
"We will not deal in fantasies and rumors,"
he told employes, "but only in statements of
fact, and these facts will be forthcommg as
each picture is finalized. The important
thing for all of us to know is that we are moving
ahead aggressively and with determination
to meet the challenges of a changing
business."
Rackmil stressed that there was an inventory
of som.e 30 features either completed or
neai'ijig completion, and there will be no Interruption
in orderly release. He said company
policy was not to announce production
plans until specific films could be named.
Some, he said, will be made entirely by U-I
and others will be co-production deals witli
"the best talent and the leading independent
picture-makers in our industry."
He reminded employes that through an aj--
rangement already announced with Bryna
Productions, "Viva Gringo" will be made on
a $2,500,000 budget in large screen and color
and will co-star Rock Hudson and Kirk
Douglas. The second will start July 8. It will
be a picturization of the Fannie Hurst novel.
"Imitation of Life," stai-ring Lana Turner
and produced exclusively for U-I by Ross
Hiuiter. He forecast that it will surpass the
grosses of "Magnificent Obsession."
He also reported on other attractions due
during the year, some of them already being
booked.
"The success of these pictures," Rackmil
said, "is more significant than ever because
only through their revenue will we be able
to re-invest the enormous monies required
U-I to Release Reissues
Selected by Exhibitors
NEW YORK—With much exhibitor
for the ambitious production plans now being
formulated."
The front page of Progress also featured the
debut of "Dracula."
interest
now in the release of more reissues of
post-1948 fUms, Universal-International has
decided to survey exhibitor preferences and
then reissue the films wanted, according to
Henry H. Martin, general sales manager.
U-I branch managers will seek the opinions
of key exhibitors in every exchange area.
There will be a group of 53 films from which
selections can be made. They were released
during the years 1948-49 to 1951-52. Actual
titles and the specific number of films
to be avaUable will depend on the results of
the survey. Branch managers and the sales
forces under them will also make suggestions.
U-I said that virtually every important
Hollywood star is represented in the group
of 53, and that 42 of them are in Technicolor.
Allied Artists Dividend
LOS ANGELES — Allied Artists Pictures
Corp. announced that a dividend of 13 ^i cents
per share on the company's 5'- cumulative
convertible preferred stock will be payable
on June 15 to stockholders of record June
3, 1958. This dividend was voted by the executive
con^mittee of the board of directors
of the corporation on May 14.
REVIEW
'jf^o Vik'mqs'
United Artists
^7
By AL STEEN
THERE have been times when a picture has
been touted as a multi-million dollar
production, but often it has been difficult to
understand where and how the money was
spent. In the case of "The Vikings," the
evidence is on the screen; its costliness can
be recognized from the opening sequence to
the final fadeout. Its production was an
ambitious and courageous undertaking, with
a heavy element of risk, but odds can be laid
that it will pay off handsomely.
The Vikings, themselves, were not exactly
peace-loving, homey folks. And so, it is only
natural that in depicting their exploits, it
was necessai-y to capture their true temperaments
and spirit of vandalism. "The Vikings,"
as a picture, is violent, vicious, brutal,
spectacular, colorful, boisterous and, not to
overlook an important factor, romantic, even
though the romance is accompanied by the
aforementioned violence, viciousness and brutality.
Actually filmed in the fjords of Norway
and the grandeur of the surrounding
country, a very positive plus item is Jack
Cardiff's photography in Technicolor, enhanced
too by Technicolor's Technirama
process both of which take full advantage of
the scenic wonders.
A Kirk Douglas production, the picture was
produced by Jerry Bresler and dii-ected by
Richard Fleischer. It was a tough assignment
and, except in a few spots where incongruity
overshadows credulity, they succeeded in
theii- purpose.
Douglas, Ernest Borgnine, Tony Curtis and
Janet Leigh head the cast. They interpret
their roles adequately, Douglas playing the
part of a Viking prince, the ruthless son of
Borgnine, a Viking king who is equally ruthless,
but with a sense of humor. Curtis portrays
the lost heir to England's Northumbian
United Artists presents
"THE VIKINGS"
in Technirama ond Technicolor
Ratio: 2:55-1
Running time: 114 minutes
CREDITS
A Kirk Douglos production. Produced by Jerry
Bresler. Directed by Richord Fleischer. Screenplay
by Colder Wiliinghom. Adaptation by Dole
Wosserman. Based on the novel by Edison Marshall.
Photography by Jack Cardiff. Music composed
and orronged by Morio Noscimbene. Orchestra
conducted by Franco Ferrora. Production
design by Horper Goff. Editorial Supervision by
Elmo Williams, A.C.E. Production Monager, Julien
Derode. Assistont Director, Andre Smagghe. Assistant
to Producer, Harper Goff. Makeup by
John O'Gormon and Neville Smollwood. Hoirdressing
by Vasco ond Gabriella Reggianl. Sound
by Jo de Bretogne. Second Unit Director, Elmo
Willioms- Second Unit Photographer, Wolter
Wottitz. Animation Prologue by UPA Pictures,
Inc.
CAST
Einor Kirk Douglas
Eric Tony Curtis
Ragnor Ernest Borgnine
Morgono Jonet Leigh
Egbert James Donold
Fother Godwin Alexander Knox
Aclia
Fronk Thring
Enid
Moxine Audlcy
Kitala Eileen Woy
Sondpiper
Edric Conrxjr
Bridget Dandy Nichols
Ejorm Per Buckhoj
Atmut Berg
Pigtails -
One of the colorful scenes from "The
Vikings," Kirk Douglas production, distributed
by United Artists,
throne who somehow becomes a Viking slave,
while Miss Leigh is the daughter of the King
of Wales and who is captured by the Vikings
durijig an invasion for the purpose of holding
her for ransom.
The general theme of the picture is explained
in a prologue which points out that
the Vikings of the 8th and 9th centuries were
dedicated to the pagan god Odin. Cramped
by the confines of their barren, icebound
northlands, they exploited their .skill as shipbuilders
in order to spread a reign of terror.
The greatest wish of every Viking was to die
with sword in hand and enter Valhalla, where
a hero's welcome awaited them from Odin.
They could steer only by the sun and stars.
When fog closed in, they w-ere helpless. Their
abiding aim w'as to conquer England, which
then was a group of petty kingdoms. They
confined their attacks to overnight raids.
Integrated into that theme is the film story
of "The Vikings," which was based on a
novel by Edison Mai-shall, from an adaptation
by Dale Wasserman and a screenplay by
Calder Willingham.
While there is fast, turbulent action
throughout the 114 minutes, it is the climactic
attack by the invaders on an English castle
to recapture Miss Leigh who has escaped
from the Vikings with the help of Curtis that
is the highlight of the picture. This storming
of the castle is one of the most exciting,
tense and blood-curdling series of sequences to
reach the screen in many a year. Spears and
arrows find their targets wuth vivid realism.
The battle is a spectacular in itself, culminated
by a grueling duel between Curtis and
Douglas which has some of the overtones of
the type of action for which the late Douglas
Fairbanks sr. was famous, but without the
comedy touches.
"The Vikings" is rich in pageantry and
abimdant in swift, suspenseful motivations,
with a sprinkling of humorous incidents and
a few tender moments. Its boxoffice prospects
are excellent. In every sense of the
word, it is a mammoth production.
With the huge national campaign which
United Ai-tists is putting back of the picture
plus the opportunities for exploitation on the
local level, exhibitors should find a readymade
audience for this extraordinary film.
Three RKO Films Reissued
LOS ANGELES—RKO set three films for
reissue: "Americano" (19541, starring Glenn
Ford and Ursula Theiss: "Escape to Burma"
(19551, Barbara Stanwyck-Robert Ryan costarrer;
and "Bengazi" (1955 1. with Richard
Conte and Victor McLaglen.
BOXOFFICE May 26. 1958 17

LETTERS LcT'crs
Those Small-Town Problems
Much lias been wiitten about the sale of
films to TV and the competition they create:
also tile competition from other TV fare.
This is all very true. TV does give us a rough
go. but how much of our trouble at the boxoffice
is from this one factor? Very little in
comparison to several other theatre problem.s
in the small towns.
Fli-st. in a small town there are too numerous
clubs and organizations, and. being small
town, many people belong to several of these
organizations. There are always meetings to
go to. and. of course, on top of this is league
bowling. Recently I had a Boy Scout benefit
show. Before it could be dated we had to sit
down and list the nights of the meetings of
the various organizations. There were only
three nights in any month when there were
no meetings to keep people from attending.
There is another big problem, too. I have
had my theatre open for seven months now,
and in order to hold down expenses for the
first five, I did my own projection work.
Naturally, I did the best job pcssible, constantly
conscious of focus and sound. For
the past two months I've had an operator. I
am now kept constantly busy informing him
to get the picture in focus and to either raise
or lower the sound. This is hard on my legs,
lungs and ulcers, and harder on my patrons.
Now. Mr. Anthony, should I
resume my position
is the booth in order to give a better
screen presentation, or should I keep working
with the operator so that I can be in the
lobby to greet and say goodnight to my patrons?
How is the screen presentation in your
town? Another major problem, and it also
concerns the booth, is poor equipment. Possibly
a lot of owners and managers very
rarely go into the booth. If they did they
would hear the rapid click of splices going
through the machine and on the screen they
could see the jerky movements caused by
previous breakdowns. I ju.st recently played
•40 Guns" and if I hadn't played the picture
before at another theatre, I would never
have known that an important scene had
been completely .spliced out of the picture.
There was at least five minutes of the film
missing from this picture. Sprocket marks
on the film and too fast changing scenes
ruined the wliole picture. This is just one example—there
are many.
It is getting to be standard procedure to
double check the leaders for the torn sprocket
St. Louis Film Group Urges
Baby-Sitting Reservoir
ST. LOUIS—Members of the Better
Film Council of Greater St. Louis have
been asked to provide baby sitters so that
young married couples between the ages
of 20 and 39 years can attend the movies
more often. The request was made by
Stanley Mcintosh, executive director of
Teaching Films Custodians, at a May 16
meeting of the council at the Congress
Hotel.
Mcintosh also asked for increased support
of outstanding films.
^1u^^ be iigncd. Names withheld on rcqueil)
holes and loose splices which i;ivc way and
cause us trouble, too. How many breakdowns
do you have?
Put all the factors together and you can
very readily see that with TV, breakdowns,
poor focus and sound, we've got a rough way
to go. Most of the trouble is our own. We can
coiTect it if we can stop complaining long
enough to go to work. And work is the word
to use. Let's face it, as small-town theatre
owners, we're not white-collar wheels. Stomp
out that black stogie and spend more time in
the booth and auditorium trying to stop the
things that are killing you.
I sure hope whoever is playing some of
the pictures ahead of me will read this and
take the hint to get a set of new sprockets,
because someone down the line sure needs
them bad!
New Lake Theatre,
Red Lake, Wis.
PAUL J.
STRENNEN
Lets Patrons Know About Color Films
We here in Kodiak, Alaska, wish to add our
few cents worth to the ever-growing clamor
for all pictures in color. Our setup brings it
to our attention in this way;
We adverti.se through normal channels,
local newspaper and word-of-mouth and
theatre-front advertising. We also have connected
to our phone system (dial) an electronic
secretary, which as you know, is a oneminute
tape recording that tells what is playing
currently, stars, the fact that it is in
color and Cinemascope, etc., and up-comlng
attractions. It is a continuous tape and repeats
again the next time the phone rings.
We also have this system coupled to a separate
amplifier into a speaker just under the
marquee, where passers-by can hear it also.
Volume can be controlled to suit the occasion.
We try to prevent it from being a nuisance
and it is disconnected toward the evening. The
phone itself operates 24 hoiu's a day.
Getting to the point finally, we have no end
of people who step up to the cashier and ask
if the picture is in color when they cannot
find it on the poster or otherwise. This occurs
only when the picture is not in color.
We never overlook plugging color when the
picture is in this medium and furthermore,
we never have failed to stress this point. At
an Elks meeting the other night I was again
dumfounded to find members who freely admitted
they don't go to a show unless it's in
color. I pointed out to them that they are
missing a bet as many truly great shows,
such as "Not As a Stranger," were in B. & W.
but believe me they are only sold on paying
the price when the show is color. This isn't
imagination, we are working extra hard on
B. & W. as we feel they are the ones that
need that extra hard push to put them over.
This is not to infer we neglect any picture.
However, I must say that more harm is done
if one plugs hard for an out-and-out stinger
of a stinker, than if you say nothing and
let it just .slip in and out quietly. In a small
town people want that confidence in their
local theatre. If the manager says it's good,
they want to believe him. Believe me, it pays
off and I've been in this racket since 13 years
of age. Let them lose faith and they don't
even hear you talk.
We have a radio and TV station here. Both
are operated by the Armed Forces, in this
liLstance the U. S. Navy. Since TV came to
Kodiak almost two years ago, our receipts
have dropped continuously to an alarming
point. Only on special occasion do we get our
older faithful patrons. This is the toughest
TV competition there is. if we wanted to, we
could not adverti.se on this station, yet they
.show a six-hour canned broadcast of the
choicest programs Hollywood has to offer. It
doe.sn't end at that point. They also advertise
all the sponsors' products exactly as telecast
in Hollywood or New York.
They plug all local events, except what's
playing at the theatre. As an illustration, a
commercial basketball team came to Kodiak
and played at the high .school gym. High admission
prices were charged, the local Navy.
TV and radio station plugged this event with
fervor.
Nothing can be done about it. I am just
pointing these things out when others think
they have problems. We have faced ours and
have learned to live with them and most important,
gain a little ground. We aren't in
the red, but we've sure taken an awful licking.
Oi-pheum Theatre,
Kodiak, Alaska.
JOHN W. FLETCHER
Praises British Exhibitors
All I can say is, hooray, for the British
exhibitors, tlireatening to boycott Paramount
and others, if they sell to TV.
Now there is a bunch of wide awake exhibitors
and I'll bet my hat they are doing
business, too! They make us look like a
bunch of Rip Van Winkles in our land of
plenty. My hat's off to the boys over there.
Keep up the fine work in
and we will win in the end.
Rainbow Theatre,
Castroville,
Tex.
Lowe Exhibit
CARL P.
the BOXOFFICE
ANDERKA
Chairman
Of NAC-TOA Tradeshow
NEW YORK—Philip L. Lowe of the Lowe
Merchandising Service of Newton Center,
Mass., former head of Theatre Candy Co. of
Boston, has been made exhibit chairman of
the NAC-TOA 1958 international tradeshow
to Ije held October 21-25 at the Hotel Americana,
Miami Beach.
The announcement was made by Lee
Koken, RKO Industries Corp., president of
the National Ass'n of Concessionaires, and
Ernest G. SteUings, president of Theatre
Owners of America. Lowe is a menxber of the
NAC board representing the theatre, concession
and vending industry division and an
associate in Rifkin Theatres, Boston.
"Operation F*rofitmaker" will be the theme
of the show, according to Lowe. There will
be 170 display booths. Already one-third of
the total display space has been reserved.
Details can be obtained from him at 201
North Wells St., Suite 818, Chicago 6, 111.
Jameyson Improving
KANSAS CITY — Howard E. Jameyson,
chairman of the board of directors of Commonwealth
Amusement Corp., is regaining
strength and vigor rapidly at St. Luke's Hospital
here following surgery performed Wednesday
(141. He will leave the hospital, barring
complications, sometime this week.
18 BOXOFFICE May 26, 1958

Appeals 'Lover' Decision
Is Hailed by Dr. Flick
ALBANY—The majority opinion in the
4-3 decision by the court of appeals, reversing
the appellate division and upholding the
Board of Regents' action in banning "Lady
Chatterley's Lover" as immoral, was one of
the strongest and profoundest ever written
on state regulation of motion pictures, asserted
Dr. Hugh M. Flick, former director of
the state motion picture division and present
executive assistant to the state education
commissioner.
Flick, chief censor for six years, described
Chief Judge Albert Conway's opinion as
"more than a statement of enduring importance
in the field of mass communications:
it also is a powerful presentation of
the philosophy which is the foundation of our
democracy." The 14-page finding. Flick continued,
"searchingly evaluates every important
aspect of the regulation of motion
pictures, especially those which are 'corruptive
of the public morals.' "
Flick particularly stressed a paragraph in
the opinion which read: "What can society
do about protecting itself from motion pictures
which are con-uptive of the public
morals? We hold that it may refuse to license
a motion picture which alluringly portrays
adultery as proper behavior. We so hold with
full confidence that our Founding Fathers
never intended that our Constitution be the
altar upon which this state, and this nation,
must sacrifice themselves to the ravages of
moral corruption. Our Constitution is a document
for government, not a tool for anarchy
or a license for corruption."
Flick concluded: "I sincerely hope that
the decision will be widely read and considered
by all those interested in the continuing
welfare of motion pictures and the
welfare of our country."
Virginia Transit Co. Uses
Industry Slogan on Buses
RICHMOND—The industry slogan, "Get
More Out of Life! Go Out to a Movie!" is
being used by the Virginia Transit Co. here
on its buses and plans are being made for its
use on buses in Norfolk and Portsmouth. The
painted signs are in the advertising spaces
on both sides and the back of the buses.
Other daily promotions of the slogan are
the trailers being shown in the theatres and
radio advertising time scheduled by the theatre
owners.
The Virginia Restaui-ant Ass'n sent out
promotional material statewide using a modified
version of the slogan, "Get More Out of
Life, Eat Out, and Go See a Movie."
Levy Due From Europe;
Will Report on Survey
NEW YORK—Herman M. Levy, general
counsel of Theatre Owners of America, will
and re-
return from Europe Wednesday (28i
port to TOA members on his sui-vey of conditions.
He had three weeks of meetings in
London with the Cinematograph Exhibitors
Ass'n of Great Britain and Ireland and then
met in Paris with the Union Internationale
de I'Exploitation Cinematographique. He al.so
visited the Bnjssels World's Fair.
Levy's British meetings dealt with establishing
closer ties between the CEA and TOA
and the efforts of British exhibitors to keep
films off television.
NEW DISTRICT MANAGER—AB-PT
officials hosted a luncheon at the Nelson
House in Poughkeepsie, N. Y., recently
to welcome Leon Serin as new district
manager in the mid-Hudson area.
In the photo, left to right: Serin; Edward
L. Hyman. vice-president of AB-PT; Bernard
Levy, assistant to Hyman, and
standing, Herbert Thacher, manager of
the Bardavon Theatre in Poughkeepsie.
'Frederick' Stars Attend
Benefit Opening May 22
NEW YORK—Suzy Parker and Geraldine
Fitzgerald, two of the stars of "Ten North
Frederick," attended the charity benefit
opening of the 20th Century-Fox film at the
Paramount Theatre Thursday (22). The benefit
was held under the auspices of the
National Conference of Cliristians and Jews,
with the proceeds going to the NCCJ's
Brotherhood Scholarship Fund.
Others wlio attended included: Paul Newman
and Joanne Woodward, Joan Fontaine,
Dean Martin, Terry Moore, Jean Seberg, Rita
Gam, Greta Thyssen. Mary Martin. Dana
Wynter and Polly Bergen. Dr. Everett Clinchy,
president of the NCCJ: Allyn P. Robinson.
New York director of the organization, and
Sen. Jacob Javits, chairman of the benefit
committee, represented the NCCJ.
Five glamorous debutantes, Hemiette
Tiakrs of England: Baroness Louisa Wedell-
Wedellsbui-g of Derunark: Akiko Ota of Japan
and Gloria Ann Rice and Alyce Grace Nlcolino
of the U. S., gowned in the creations of
Ceil Chapman, Balenciaga and Corbett,
served as honorary ushers at the benefit as
a tribute to Suzy Parker, actress-model. They
took part in the "Motorcade of Beauty," at
the event.
Bea Wain and Andre Baruch, radio team
of ABC, interviewed the arriving guests,
which was broadcast over ABC from 8:30 to
9 p.m. Four Movietone News cameramen
photographed the event from Times Square.
The Paramount Theatre inaugurated a
special commuters' information sei-vice, as a
service to its patrons who reside in suburban
areas of New York, Connecticut and New
Jersey, with up-to-date timetables of all rail
and bus transportation made available, with
the engagement of "Ten North FJ'ederick,"
which started its regular run Friday (23i.
Favor State Censors
PITTSBURGH— Delegates to the Pennsylvania
Knights of Columbus' 60th annual state
convention in Wilkes-Barre voted to seek
legislation that will re-establish Keystone
state motion picture censorship.
Award to Troy Papers
For Their Code on Ads
.AI HANY—The 1958 award of the ComiiiunKution
Arts Guild, an organization under
Catholic auspices of men and women engaged
in the communications field in the Albany
area, was presented to the Troy Record
Newspapers "for most distinguished work
by a communications medium in strengthening
the moral fiber of its community through
establisliment of a pioneering code of decency
for amusement advertisers."
Richard M. Guilderson, president of the
guild, presented the plaque to A. J. Vigar,
vice-president-treasurer and advertising director
of the Troy Record and the Times-
Record, at the annual dinner in Wolfert's
Roost Country Club. Eighty per.sons attended.
The code, adopted in September 1947,
states that compliance with it will eliminate
the necessity of omission of advertisements.
Among its provisions: "Good taste shall be
the guiding rule of all amusement advertising
. . . illustrations and text shall faithfully
represent the productions themselves ... no
false or misleading advertisement shall be
used directly, or implied by type arrangements
or by distorted quotations ... no text
or illustration shall ridicule or tend to ridicule
any religion or religious faith, and no
illustration of a character in clerical garb
shall be .shown in any but a respectful manner.
Also profanity and vulgarity shall be
avoided; pictorial and copy treatment of officers
of the law shall not be of .such a nature
as to undermine their authority: specific
details of crime, inciting imitation, shall not
be used: copy with salacious or suggestive
text or illustrations shall not be used, and
court actions relating to censoring or other
censorship disputes are not to be capitalized
on."
The Record Papers. Troy's only dailies, do
not accept advertising for any picture "condemned"
by the Legion of Decency.
Their stand for "morality and decency" wjis
hailed by Mrs. Mary Reed New-land of Monson,
Mass., author of three books for children,
mother of seven youngsters and frequent
contributor to Catholic magazines, who
was the principal .speaker at the guild's annual
dinner. In doing so. Mrs. Reed scored
certain types of advertising appearing on the
amusement pages of Springfield papers. She
particularly scored the copy for a foreign
film.
List-Glen Alden Merger
Suit to Trial June 16
NEW YORK—Judge Walter R. Hart in
Supreme Court has granted a temporary injunction
against the merger of List Industries
and Glen Alden Corp. and has scheduled
trial of a stockholder suit for June 16. Samuel
Gilbert of Brooklyn, one of three complaining
stockholders, will post a S2.500 bond.
A plan to give Glen Alden assets to List has
been charged. Among the List subsidiaries
is RKO Theatres.
Fetter ABC Vice-President
NEW YORK—Ted Fetter has been elected
a vice-president of the American-Broadcasting
Co. by the board of American Broadcasting-Paramount
Theatres. As vice-president
and program director of the ABC television
net work, he will report to Thomas W. Moore,
vice-president in charge of TV programming.
BOXOFFICE May 26, 1958 E-1

,
1
—
'Gigf Capacity in First Two-A-Day
Week; Spring Affects Other Films
NEW YORK— Except for "GlKi,
"
which was
absolute capacity in its first week of a two-aday
at the Royale Theatre following rave
newspaper reviews, the Broadway first run
spots were affected by the spring weather,
which kept many potential patrons in the
outdoors. Two other new MGM films, "Cry
Terror" and "The High Cost of Loving," were
little better than average In their first weeks
at the Victoria and Loew's State, respectively.
Best among the holdovers was tlie Radio
City Music Hall, where "Marjorie Morningstai-"
had a strong fourth week, followed by
"Paris Holiday," very good in its second week
at the Astor, and "The Young Lions," which
was amazingly good for its seventh and final
week at the Paramount. "Ten North Frederick"
followed at the Paramount Friday (23
as the only important opening of the week.
However, at least a half-dozen others are
scheduled to open on Broadway before the
Memorial Day holiday.
"Peter Pan" registered .smash business in
the first week of its revival run at the tiny
Guild Theatre. Other art house films that
continued to good business Included "Rouge
et Noir," in its sixth week at the Traiis-Lux
52nd Street; "And God Created Woman,"
still very big in its 30th week at the Paris
Theatre, and "Witnes for the Prosecution,"
now playing its 15th week at the Plaza Theatre.
(Average Is 100)
Astor—Pons Holiday ;UA), 2nd wk 140
Baronet— Uncle Vonya iTone-Porsonnet), 3rd wk. 120
Capitol—The Sheepman (MGM), 2nd wk. ... ilO
Criterion—South Pacific (Magna), 9th wk.
of two-OKJav 170
Fine Arts—The Long, Hot Summer (20th-Fox),
7th wk. .110
5th Avenue—The Bolshoi Ballet (Ronk) ... 110
55th Street— Mitsou (Zenith), 5th wk. . . . 115
GLfild— Peter Pan ;BV), reissue 175
Little Carnegie—Mam'zelle Pigolle (F-A-W)
5fti wk ,20
Loews State—The High Cost of Loving (MGM) 115
Moyfoir—The Long, Hot Summer (20th-Fox),
7th wk.
..lis
NormorKjie—Stage Struck (BV), 4th wk! ..120
Beat the Rainwith
the one-piece, snap-on
MOV-E-VUE Rain Visor
Eliminates windshield wiping
Clips on and off In 20 seconds
Fits oil cars— Rolls up for storage
96% of all Connecticut Drive-In
Theatres Sell 'em with Great Success.
Write:
E-2
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PIONEER SALES CO.
P.O. Bex 899 Waterbury, Conn.
Odcon—Too Much, Too Soon (WB), 2nd wk .115
Poloce—The Bridge on the River Kwai (Col),
22rxl wk
.'
of two G-dav
I go
Paromount The Young Lions (20th-Fox), 7m wk 120
Pons— And God Created Woman (Kingsley),
30th wk 135
Ploza WItneu tor the Proiecutlon (UA),
1 5th wk
135
Rodo City Music HoII—Marjorie Mornlngstar
(WB), plus stage show. 4th wk
40
Rivoli—Around the World in 80 Days (UA),
83rd wk. of two-a-doy
.185
Roxy—Windlommer (Not'l), 6th wk. of fwo-o-day 1 80
Royole—Gigi (MGM), 1st wk. of two a doy 200
Sutton—Too Much, Too Soon (WB), 2nd wk 115
Trans-Lux 52nd— Rouge ef Noir (DCA), 6th wk. .145
72nd Street—Conaris (Dominant) i(Jo
Victorio—Cry Terror (MGM) 120
Worner—This Is Cinerama (SW), revivoi, 3rd wk.
of two-a-day 125
World—The Bigamist (DCA), 2nd wk. ..'.'.'.'.'.'.'.. ]20
Business at
Buffalo
Off Despite Holiday
BUFFALO—Not even the influx of many
Canadians In town on a three-day holiday
seemed to help business the past weekend,
probably becau.se quality of attractions was
somewhat off. The Century, of course, had an
"in-between" show, sort of waiting for the
gala opening of "South Pacific" on Wednesday.
"The Long, Hot Summer" held close
to normal In its third stanza at the Teck.
Buffalo— CoMIe Empire (20th-Fox); Underwoter
Warrior (MGM) 80
Center—The Goddess (Col); High Flight (Col) ' ! 85
Century—The Monster From Green Hell (DCA)
Holt Human (DCA) ' 75
Cinema—And God Created Woman (kingsley),
3rd wk 110
Lafayette— I Married a Womon (U-l)! ...... 80
Paramount—This Angry Age (Col); Screaming
Mimi (Col) 100
Teck—The Long, Hot Summer (20th-Fox), 3rd wk. 98
Warm Weather Hurts Scores
In Baltimore Key Runs
BALTIMORE—The season's first warm
spell, with temperatures hitting 88 degrees,
sent amusement seekers outdoors for the
weekend— thereby neglecting the motion picture
theatres. And without that weekend
boost, the boxoffices were Inclined to make
a poor showing.
Century— Fraulein (20th-Fox) 100
Cinema—Razzia '.
(Kossler), 6th wk 80
Film Centre—The Brothers Karamazov (MGM)
5th wk 80
Five West—Rouge et Noir (DCT) 95
Hippodrome—The Bridge on the River Kwai
(Col). 9th wk 90
Little— Nights of Cabiria (Lopert) !!!!!! 95
Mayfoir—The Left Handed Gun (WB)
. . . 90
New— South Pacific (Magna), 7th wk !!!!l50
Playhouse—The Devil's General (DCA), 2nd wk. 95
Stanley—The Long, Hot Summer ;20th-Fox),
2nd wk 100
Towne—The Sheepman (MGM) 110
'Folies Bergere' Opens
NEW YORK—The Opening date of "Follies
Bergere." French film starring Jeanmalre
and Eddie Constantine, was advanced
two days to Monday (26) at the Fine Arts
Theatre. The Technicolor musical is distributed
by Fllms-Around-the World, distributor
of "Mam'zelle Pigalle," now in its
.'ixth week at the Little Carnegie Playhouse.
SAVE $ YOUR SPROCKETS REGROUND
fcr Fox Hole Prints $2.00 each
LOU WALTERS (Repair Service)
8548 San Fernando Way Dallas 18, Texas
Funeral Rites Are Held
For J. Louis Geller, 65
NEW 'VORK—Funeral services for J. Louis
Geller, 65, pioneer exhibitor, were held Thursday
(22) in Brooklyn. He died two days before
at Flower-Fifth Ave. Hospital following
surgery.
Geller began operating the 86th St. Garden
Theatre in 1917. He owned and oijerated the
Palace in Jer.sey City at the time of his
death. In between, he was associated with
many theatres and active in the real estate
field. For many years he was active in the
Film Board of Trade. He was a director of
Con.solldated Theatres of Canada and of the
Royal State Bank, and a member of the
Motion Picture Pioneers, Pacific Lodge,
F&AM, and the Grand Jurors Ass'n of
Brooklyn.
Samuel Baker to Build
Bethpage, N. Y., Ozoner
BETHPAGE, N. Y.—A 21-year lease on a
tract of land on Hempstead turnpike near
Hlcksville road, has been signed for the
erection of a 600-seat theatre adjacent to a
big supermarket. Lessor is the Marie Realty
Corp., and lessee is Samuel Baker of New
York, who now operates theatres in Bellmore,
Levlttown, Oceanside, Commack and East
Northport.
Adjacent to the theatre, the lessor will
erect four stores with office space on the
first floor and parking area for more than
400 cars. Ground will be broken immediately
and the theatre is expected to be open early
this
fall.
Three Chairmen Named
For Golf Tournament
NEW YORK — Abe Dicksteln, Marvin
Kirsch and Harold Rinzler have been named
co-chairmen of the seventh annual film industry
golf tournament, which will be held
at the 'Vernon Hills Country Club, Tuckahoe,
June 12. The affair is being sponsored by
New York's Cinema lodge of B'nai B'rlth.
Martin Levine, chairman of the tournament,
also named a working committee, consisting
of Charles Alicoate, Chick Aaronson,
David Bader, Herbert Berg, Jack Hoffberg,
Mel Konecoff, Milt Livingston, Don Mersereau
and Cy Seymour.
Martin Levine to Handle
Tosca/ Opera Film
NEW YORK—Martin Levine, Brandt Theatres
executive, has concluded arrangements
with Casolaro-Giglio Distributing Co. to act
as national sales representative for the
Italian opera film, "Tosca," the first to he
made in both Cinemascope and Eastman
Color. Franca Duval, whose voice is dubbed
by Maria Caniglla, has the title role. The
picture is being released to coincide with the
centenary of the birth of Giaccomo Puccini,
the composer.
DISCOUNT PUNCH CARDS
Increases Box Office and Concession Business.
Reasonable payout & Cost.
Get our deal.
THEATRE ENTERPRISES
15 Van Broam St., PitHburgh 19, Pa.
BOXOFFICE May 26, 1958

CONTACT YOUR JlnienlaarL
^nXennaiianaL EXCHANGE
j
GEORGE WALDMAN
AMERICAN INTERNATIONAL AMERICAN INTERNATIONAL
FILMS
PICTURES OF PHILADELPHIA PICTURES
GEORGE J. WALDMAN
JOE SOLOMON JEROME SANDY
1237 Vine
630 Ninth Avenue
NEW YORK PHILADELPHIA PENNSYLVANIA ""^ Ne* Je^ey Avenue, N.W.
7, 36, N. Y. LOcust 8-3586 WASHINGTON 1, D. C.
SCREEN GUILD
PRODUCTIONS
MILTON BRAUMAN
415 Van Braam Street
PITTSBURGH 19, PENNSYLVANIA
GEORGE WALDMAN
FILMS
GEORGE J. WALDMAN
505 Pearl Street
BUFFALO, N. Y.

'
the
to
BRO ADW AY
n JUNE 15 wedding has been set for Toby
Trauner. daughter of Mr. and Mrs. Siiul
Trauner. Father is New York sales manaKer
for Columbia Pictures. The Rroom-to-be is
William J. Burros. * • • Larry Morris, vicepresident
and general manager of B. S. Moss
Theatres, returned from a four-week tour
of the film production centers of Bigland,
FYance and Italy. Thomas • • • F. O'Neil.
president of RKO Teleradio. sailed on the
Liberie for Europe. • * * Leland Hayward will
attend the second International Film Fe.'^tival
in Canada where his "Old Man and the Sea"
will be presented. " • • Lester Isaac, dii-ector
of exhibition for Cinerama, left for Buenos
Aires Friday to attend the premiere of "This
Is Cinerama" at the Cine Casino. • • •
Paramount's Martin Davis returned from
New Orleans. - • • Roy Brewer, manager of
branch operations for Allied Artists, left on
a swing of Dallas. Oklahoma City and Jacksonville.
" • • Phil Isaacs. Paramount's eastern
.sales manager, was in Pittsburgh. • •
James MacArthur hopped to the coast for
televiiion appearances.
Abe Schneider, president of Columbia Pictures
is back at the home office after several
weeks of parleys at the studio. ' • • Cary
Grant was host to a group of 20 editors of
leading fan magazines at a cocktail party in
the Hotel Plaza. * • Anthony Mann, director
of "God's Little Acre." is touring European
capitals on behalf of the United Artists picture.
• • • Publicist Maria Van Slyke has
completed a 20-city promotional tour for
"On the Beach," which Stanley Kramer will
produce in Australia. Maria has been pushing
book sales. " ' • Ted Galanter. Columbia
publicist, is on an 18-city trek on behalf of
the company's "Super Seven" productions.
Itinerary is Boston. Philadelphia. Washington.
Pittsburgh. Cleveland. Detroit. Chicago.
Milwaukee. Minneapolis. St. Louis. New Orleans.
Houston. Dallas. Ft. Worth. Denver.
Seattle, Portland and San Francisco. * * *
David March, co-producer of Allied Ai-tists'
"Cry Baby Killer," is scouting New York
locations for his next production, "The Vincent
Coll Story."
w
Norton Ritchey, president of Allied Artists
International, is back in the U. S. A. after
circling the globe for the last two months. In
Japan, he finalized a renewal of AA's distribution
deal with Eihai Co. " '
Broni Landau,
manager of MGM's Philippine.s office, is
due in town Thursday 1 29 * * 1 .
•
After seeing
his "Gigi" get off to a fabulous start, producer
Arlhur Freed went back to the coast.
* * * Ditto Vincent Minnelli. director of the
same picture. • • '
Producer Sam Mai-x finished
up a ten-day New York visit and returned
to Hollywood. • • * Alexander Mackendrick,
director of H-H-L's "The Devil's Disciple."
came in with Bernie Kamber, advertising-publicity
chief. ' • • When Hal Rand,
Buena Vista publicity manager, was in Rome,
he sent a post card to the colosseum to a
Iriend with a note saying he had left two
tickets for him at the boxoffice.
The stork flew into the homes of Mr. and
Mrs. Arthur Rosen and Mr. and Mrs. Saul
Cocper. a daughter of the Rosens and a son
to the Coopers. Rosen is the son of Sam
Ro.seii. executive vice-president of Stanley
Warner Cooper is an associate of Lynn Farnol,
public relations counsel. Cooper's wife
was the former Karen Granath, al.so a Farnol
olumna • • • Rank's Irving Sochin returned
Ironi a three-week tour of branches in the
minweit and far west. * • And Abe Weiner,
'
Rank regional manager, came in from Bo.ston.
' • •
Sylvia Sims, Decca recording star, finished
up a five-city tour promoting Decca's
"The Night They Invented Champagne," one
of the hits from "Gigi." * • " Roger H. Lewis,
UA's national ad-publicity-exploitation director,
returned from a two-week hop to
France, Italy, Spain, England and Germany.
• • " Irving Wormser, president of Continental
Distributing, left for Europe Friday to
conclude deals with producers initiated by
Walter Reade jr., chairman of the board, a
few month.s ago.
Phil Gerard and Charles Simonelli of Universal-International,
acting for Count Dracula,
sent the "makings" of a Bloody Mary
(Vodka and Tomato Juice i to all the tradepaper
reviewers for their "warm" reviews of
"Horror of Dracula," the Carreras production
in color, which will open at the Mayfair Theatre
May 27—at midnight. James Carreras,
Hammer Films producer of the film, accompanied
by his co-producer Anthony Hinds
and Peter Cashing, who makes a speciality
of playing in "Dracula," "Frankenstein" and
similar horror pictures, will aiTive from London
May 26 to participate in the promotion
for the Mayfair opening. * * * John Saxon,
also a U-I star, w-ho just completed MGM's
"The Reluctant Debutante" in London, is in
New York for three days of advance publicity
for "This Happy Feeling."
Cary Grant, who recently completed "Indiscreet"
with Ingrid Bergman in London for
Warner Bros, release, left for Hollywood
Wednesday (21 1 day after holding a simultaneous
closed circuit telephone conference
with 31 motion picture and drama editors
in key cities across the country. • • •
Andy Griffith, w-ho stars in "No Time for
Sergeants" for Warners, is here from Miami
Beach for press and radio intei-views for the
picture, w'hich will open at the Radio City
Music Hall May 29.
' * * Still another WB
star, Miiko Taka, the Japanese leading lady
of "Sayonara," returned from a four-month
45-city tour of Europe for the picture May 19
and went back to her Los Angeles home Tuesday
(20i.
f
Ernest K. Gann, novelist whose "Twilight
for the Gods" has been made into a pictm-e
by Universal, brought his 117-fcot .sailing
vessel, the Albatros, into New York harbor
Thursday and spent the weekend taking press
representatives on cruises. The Albatros was
used in the picture. This week, Gann will
head his ship for Europe. • • • wait Disney
filed suit against the Joy Hat Novelty
Corp.. charging the defendant with infringement
of Disney's trademark rights by relating
to "Zorro." Joy Hat was charged with simulating
closely the hats which are being
manufactured under license from Disney. * * *
Arnold Van Leer, Paramount's exploitation
chief in Boston, became a grandfather when
his daughter-in-law, Mrs. Arnold Van Leer
jr., gave birth to a son. * * * Warner Bros."
sales manager, Charles Boasberg, is off on a
three-week jaunt to the midwest and the
coast. * • * Jolin Davis, top executive of the
J. Arthur Rank enterprises, popped in from
London and popped back to London on
Thursday.
f
Seymour "Sy" Freedman, veteran film promotion
man, has been appointed information
coordinator for the voyage of the Viking II
by Roger Lewis, UA national ad chief. The
ship, a 70-foot replica of the vessel used in
"The Vikings." will .sail next month from
Norway for New York. Fi'eedman recently
completed a global tour for "Around the
World in 80 Days" and handled .special assignments
for Paramount and 20th Century-
Fox. * • Dan • Duryea, who is starred in
Universal's "Kathy O'," left New York for
a tour in connection with the ballyhooing of
the picture. • » Dean Martin came in for
his 20-hour telethon for the City of Hope
on the DuMont network Sunday (25i. • •
Andy Griffith will
be host to a group of high
school and college editors Tuesday (27i at
a screening of "No Time for Sergeants" at
the home office screening room. • • * Budd
Schulberg came in from the coast.
Charles Chaplin jr. and Jacide Coogan,
featured in MGM's "High School Confidential,"
got in Sunday (25i to publicize the
opening at Loew's State May 30. Jan Sterling,
who is starred in the film, will arrive
May 27. * • • Doris Day came in from Hollywood
Wednesday (21 1 begin filming "Miss
Casey Jones" for Columbia at the Fox Movietone
Studio. Her husband, Marty Melcher,
accompanied her. * * • May Britt, who has
completed a starring role in "The Hunters"
for 20th Century-Fox, left New York for her
native Sweden. * * " Kendall Scott. Brooklynborn
actor who was in "The Bravados" for
20th-Fox, left for England to make "The
Sheriff of Fractured Jaw" with Jayne Mansfield.
Eichman Advertising Head
Of Nat. Screen Service
NEW YORK—Cy Eichman, formerly
with
Screencraft Pictures, has joined National
Screen Service as head of its advertising and
publicity department at the home office.
After service in the army engineering corps
abroad, he joined Astor Pictures in 1946 as
assistant advertising manager, became advertising
manager in 1947 and was made director
of advertising, publicity and exploitation
in 1948. He was also associated with Atlantic
Television Corp. In 1955 he became
eastern TV sales manager of Screencraft. He
has handled public relations for As.sociated
Motion Picture Advertisers.
William Marchese Joins
UA Sales Department
NEW YORK—William Marchese, veteran
sales and contract executive, has been added
to the United Artists sales department and
will assist Milton E. Cohen, distribution supervisor
of "Aj-ound the World in 80 Days,"
according to James R. Velde, general sales
manager. He entered the industry in 1929
with MGM. Later he was associated with
Paramount and Republic.
E-4 BOXOFTICE May 26, 1958

Industry Honors Balaban
For His Services to UJA
NEW YORK— Barney Balaban, Paramount
president, was honored for his humanitarian
services to the United Jewish Appeal at a
UJA luncheon Thursday i22) at the Park
Lane Hotel attended by a record 350 persons.
More than $450,000 was pledged to support the
work of the UJA.
Irving H. Greenfield of Loew's, Inc., 1958
UJA trade chairman, gave Balaban an inscribed
silver-bound Bible handcrafted in
Israel. Leon Goldberg of United Artists, UJA
chairman in 1956 and 1957. received a special
scroll signed by Prime Minister David Ben-
Gurion of Israel for his efforts in behalf of
newcomers to that land.
A feature of the luncheon was an address
by Robert S. Benjamin, board chairman of
United Artists, commemorating the tenth
year of independence for the people of Israel
and the 20th anniversary of UJA. Other
speakers were Samuel Rosen, executive director
of Stanley Warner, who called the
roll of honor, and Rabbi Bernard Birstein of
Congregation Ezrath Israel, who delivered
the invocation. Benjamin described Balaban
as "Mr. UJA."
Samuel Goldwyn in N.Y.;
James Mulvey to Europe
NEW YORK—Samuel Goldwyn, whose newproduction
of "Porgy and Bess" is in rehearsal
at his Hollywood studio, is in New
York with Mrs. Goldwyii for then- first visit
to Manhattan in two years. He will spend
two weeks here relating to his production,
which will be made in Todd-AO with Rouben
Mamoulian directing.
James A. Mulvey of Samuel Goldwyn Pi-oductions
will fly to Europe June 1 for a two
or three-month business toui- covering most
of the European countries. He will discuss
"Porgy and Bess" with Goldwyn while the
producer is in New York.
Nat Weiss Goes to Europe
For Surveys of Locations
NEW YORK—Nat Weiss, 20th Century-Fox
assistant advertising manager, left for Europe
Friday (16i to visit company locations for
future product, including "The Roots of
Heaven," "The Inn of the Sixth Happiness,"
"A Certain Smile" and "The Diary of Anne
Prank."
Weiss will also consult with European managers
on changing concepts in advertising,
and he will represent the company at the
special showing of "South Pacific" being held
at the American Pavilion Theatre at the
Brussels World's Fair.
Formula Nears Completion
NEW YORK—Final action on a revision of
the master license foiinula of the Motion
Picture Export Ass'n is near, it was said after
a Tuesday (20i meeting at which Eric Johnston,
president, presided. Committees have
been working on revision for six months.
They are necessary to include additional
areas. The formula provides a method of
division of licenses between member companies.
In Columbia's "The Clock Without a Face."
Erick Schumann portrays a fanatical young
Nazi officer.
^(jWW ^efront
T-TERMAN LEVY, general counsel of the
Theatre Owners of America, spoke of the
plans that his as.sociation had for combating
television in America, when he addressed the
General Council of the Cinematograph Exh'bifors'
Ass'n at its meeting in London last
week. Levy, who is over here to "strengthen
friendly relations between our organization
and the CEA": revealed that the TOA television
plan proposed the formation of a nonprofit
making trust to acquire post-1948 product
from U. S. distributors. In return for
the renters' guarantee not to sell product for
tslevision. the trust would make a token payment
and issue bonds to the respective distributor,
making the latter the agent responsible
for the reissue of the films to the
cinemas. Rentals earned from reissue bookings
would then be retained by distributors
to liquidate the bonds issued by the trust.
Levy said: "Naturally the distributor would
have the right to take back control of the
film from the trust if the reissues did not
pay their way." Asked why he thought that
distributors would favor this scheme as
against selling direct to the TV interests for
a larger fee. Levy said, "Most distributors
don't want to sell to television, anyway. If
they do sell, they know that they will be
killing their own business for ever. If the
post-war 1948 pictures are bought by television
interests, then the motion picture business
and hundreds of cinema owners
throughout the United States have had it."
* « *
While Levy was explaining TOA's scheme
to combat television. Arthm- Watkins. pre.sident
of the British Film Producers' Ass'n.
was talking about the Bernstein plan to fight
the TV interests in Great Britain. This
scheme which has the backing of the five
trade organizations representing exhibitors,
distributors and producers would, said Watkins,
prevent the landslide of films to television
that had happened in the U. S. It
would prevent old British pictures being sold
to television; while the screening of American
product would automatically be pegged
under the TV quota arrangements. The
BFPA president was asked what would happen
if a producer was offered a fair price
for his films by the TV Defense Fund and
turned it down. Watkins replied: "We would
bring sanctions into operation." In other
words, the producer's pictures made for theatrical
distribution would be banned by the
exhibitors. As previously reported, the Cinema
Defense Fund will be made up by a levy
on the boxoffice of all theatres earning more
than £200 a week.
* »
In .spite of the recent cut in entertainments
tax. it is the view of Sidney Bernstein,
chaii-man of Granada Theatres, that unless
there is complete abolition, "Briti.sh film
production will be battling for its world
position with one arm tied behind its back."
Bernstein delivered this warning in his annual
statement of the Granada Group. He
went on to say; "It's obvious that British
films shown overseas must help trade in the
sale of British cars, British clothes and
other goods, and must help to attract foreign
visitors to this country. More and better
films are needed to sustain the industry, but
—— By ANTHONY GRUNER
the economic circumstances dictated by the
government through the continued extortion
of the cinema tax, make it even less likely
that they will be produced,"
Bernstein is in a strong position to make
this iMint being an exhibitor without film
production interests (his Transatlantic Picture
Co. has been inactive for many years i.
But his speech must surely have been the
type of statement that John Davis of the
Rank Organization, Douglas Collins of British
Lion, or Sir Philip Warter. chairman of
the A.ssoc!ated British Picture Coi-p.. would
have been pleased to endorse. And no doubt
his statement was noted in the appropriate
government quarter.
* * *
Norton Ritchie of Allied Artists flew into
London, called the tradepress together and
said; "It's action pictures that count every
time." He was commenting on the boxoffice
reaction to the latest crop of AA's product
in places like Austraha. the Middle Ea.st, the
Far East, and Europe.
In every spot that he visited with the exception
of Great Britain, business w'as up all
the way. In the UK the boxoffice decline
was no more than a reflection of the general
drop in attendances that the country as a
whole had been experiencing as the result
of television and other factors. And what
was drawing the patrons to the cinemas? It
was the public's insatiable demand for good
action drama. In order to satisfy the demand.
Ritchie said. "Allied is coming forward with
its bigge.st lineup of films, between 30 and
35, this year."
He pointed out that while his company
recognized the importance of the blockbuster
type of film, there was plenty of room for
the conventional programming. This had been
proved by exhibitor returns from all parts of
the world.
* * *
Cinemiracle's "Windjammer" arrived in
London last week and with it all the showmanship
that the Rank Organization and
Cinemiracle's British PRO, Leslie Frewin,
cculd give it. Premiered at the Odeon Tottenham
Court Road, the theatre was turned into
the "Windjammer" sailing ship with beautiful
Norwegian girl students in traditional costumes,
plus Norwegian sailors acting as
ushers.
The theatre itself, with several hundred
seats knocked out of the stalls to accommodate
the three projectors housed in one box.
was superlatively decorated and with most
appropriate decor. Hundreds of the most important
people turned out for the premiere,
in addition to vast crowds of sightseers attracted
to the theatre by the searchlights,
the police, and the general hullabaloo created
by the advertising and publicity methods used
by the Rank group and Frewin. The audience
was at first beguiled by a choir- of
singing sailoi-s and then was taken straight
into the film, which was received by cheers,
war whoops and plenty of screams as the
film went onto a roller coaster, a toboggan
run and a ski ride. Judging by the rush
bookings that followed the premiere. Cinemiracle's
"Windjammer" will have a long
run at the Odeon, Tottenham Court Road.
BOXOFFICE May 26, 1958 E-5

. . The
, . Elmer
15
. . Joe
BUFFALO
\i7i>>>>"" /.ieliT. managing director of the
Century Theatre, has worked out a plan
to save "South Pacific" patrons the traffic
strains of ticlcct purchase. Sixty-two branch
offices have been set up In drug stores all
over Buffalo, in surrounding villages and in
the Basil community houses. Thus Zielor has
spread what he calls his "circle of convenience"
to Eric. Bradford and Warren. Pa.;
Hamilton. Welland and St. Catharines. Ont.;
Rochester and communities between that city
and Buffalo. "South Pacific" premiered in
the Century May 21 with a benefit for Boys
Towns of Italy. The following night's performance
was for the benefit of the Navy-
Marine Memorial Stadium fund, sponsored
by the Naval Aij- Station at Niagara Falls.
Zielor put on an advance private showing of
"South Pacific" May 20 for the top brass
of the press, radio, TV and city and county
government,
Rufus Blair of the Paramount west coast
studios publicity department stopped off on
his way to Boston and had lunch with Bill
Barney, roto editor of the Courier-Expre.ss,
and Larry Smith, who is pinch-hitting for
W. E. J. Martin, drama and motion picture
Ardis Smith.
editor of the same sheet . . .
drama editor. Buffalo Evening News, and
W. E. J. Martin, film and drama editor.
Courier-Express, will journey to New York
City for the premiere of "The Viking."
Minna Zachem, manager of the Buffalo
office of Waldnian Films in the Film building
says her company will distribute "Attila" in
this area. Minna arrived home from the London
powwow of International Vaj-iety with a
cold, following being caught in one of those
London fogs . Capitol Theatre in
Niagara Falls. Ont., which opened in 1913,
has been closed. The building, owned by
Odeon Theatres, has been offered for sale.
Dwindling attendance is blamed for the shuttering.
There are tw'o other film hou.ses in
. . . Bill Marcus, son
the Dominion city and two drive-ins still
operating in the area
of Nat Marcus, manager for Warner Bros..
is getting bylines on his first page stories
almost daily in the Courier-Express, where
he is a member of the reportorial staff.
The Syracuse University faculty and students
had an opportunity the other day to
see the newly remodeled University Regent
Theatre at a special free film .showing of
"Home of the Brave" and two Chaplin .shorts.
The work of converting the University Regent
to permit offerings of theatricals, musicals,
lectures and films has been completed and
Norman Mikesell. theatre administrator, reports
both university and community groups
will use the 1.000-seat house during the coming
months.
The downtown Buffalo theatres are planning
to cooperate 100 per cent with merchants
in a big June drive to get people downtown.
"June Is Busting Out All Over in Downtown
Buffalo" is the theme of the month's celebration.
On the first Saturday in June the
theatres wUl put on free shows early in the
morning to accommodate the children while
the parents shop. The theatres also are providing
guest tickets to be used as prizes in
the stores. The stores are going to plug the
downtown theatre attractions in their ads
and the theatres will plug the whole celebration
idea on the screens and in the lobbies.
Meeting with the merchants committee in
recent conferences on the months program
have been Arthur Krolick, Charles B. Taylor,
Edward Miller and Ben Dargush of American
Broadcasting-Paramount Theatres; Edward
F. Meade of the Shea circuit; George H.
Mackcnna. Ba-sil's Lafayette; William Zielor
of the Century and James J. Hayes of the
Cinema.
Olean. Holland and Stafford all have voted
to legalize bingo at special elections. In Olean
the game was okayed by a vote of 1,298 for
and 976 against. The 322-vote majority was
nearly three times gi'eater than la.st fall when
those favoring it totaled 2,599 to 2,471 against
. . . Schine's Monroe Theatre in Rochester
advertised the coming of "South Pacific" in
the Kodak Town sheets. The ad also referred
to the fact that "We're going on a vacation
today in order to make equipment adjustments
necessary for the perfect presentation
of Todd-AO's biggest attraction." On another
page in the .same newspaper, was a paragraph
reading "Monroe and Riviera theatres, the
last two Schine tlieatres operating in Rochester,
were closed yesterday awaiting the
1
> ,
divestiture auction scheduled for Monday
(19) at Hotel Manger, when all Schine theatres
of Monroe County will be placed on the
auction block."
.
William H. Ingram acted as chairman of
the spring meeting of the New York State
Pi'ojectionists Ass'n Monday (19> in the
American Legion Home in Batavia. Ingram,
who is manager of the projection service
department that includes Maryland, Kentucky,
Delaware, Ohio and New York, read
a paper on "Curved Traps and Gates for E-7
Projection" F. Lux, well known
former industryite, and Dewey Michaels, past
chief barker, Tent 7, Variety Club, and operator
of the Palace Theatre, are among those
planning to attend the annual Ad Club cruise
to the Laurels Hotel and Country Club on
Sackett Lake. Monticello, N. Y., June 4-8 . .
.
"Keys of the Kingdom" headed the double
featui-e bill at the Catholic Theatre, the
former Niagara, Sunday (18), completing the
theatre's first month of successful operation
under Catholic diocese operation. "Spy
Chasers" was the added feature.
Danny Kahn, exploiteer for Columbia, has
been in working with Manager Edward Miller
of the Paramount and Ben Dargush of the
Center on "This Angry Age" at the former
theatre and "The Goddess" at the latter
house. One of the outstanding stunts used
in connection with "This Angry Age" was
the contest used by Bob Wells of WEBR.
through which he .sought the Buffalo area
Tony Perkins double. To the winner was
awarded a $25 savings bond and to the 25
runnersup guest tickets were the prizes. A
stunt used for "The Goddess" was the story
in Jerry Evarts' column in the Courier-
Express through which a $25 savings bond
was offered to the first baby born during the
period of the showing of the picture and to
be named Kim. in honor of Kim Stanley,
star of "The Goddess."
R. T. "Torchy" Babcocli, who for many
years was operator of the Genesee Drive-In
near Batavia and also was active in outdoor
ballyhoo promotion via large tent-shaped 24-
sheet boards mounted on trucks, is now back
in that kind of promotion. He also provides
giant searchlights for premieres and i)rovided
tho.se used by Eddie Meade at the opening
of the Teck under the Shea-Loew banner.
"Torchy" can be reached at Route 33, Clinton
St. Road, Batavia, NY... George Pratt,
assistant Eastman House Film Curator in
Rochester, is back in Kodak Town from
Hollj'wood with 25 tape recordings of interviews
with the greats of the silent film era—
.'tai-s, directors and cameramen. Rochester's
internationally known museum of photography
thus has a trea.sure unlike any other
in the world. Pratt, along with accomplishing
so important a mission, has brought back
some notes for the book he undoubtedly will
write some day about Hollywood folks he
has met.
Lou Levitch, manager of the Granada,
Schine community hou.se in north Buffalo,
reports excellent busine.ss with "The Bridge
on the River Kwai," which his house got
directly following the downtown run at the
Century . Ba.ssett. a onetime Rochester
West High School student, and Mary Fickett,
the daughter of Rochester's late Homer
Fickett, are both appearing in a new film
production. "Kathy O," which soon will be
shown in Kodak Town.
Reading Penn Building
Sold to Music Store
READING, PA.—The Penn Theatre building
here has been sold to a local music store
by the Fabian Theatres circuit, which purchased
the theatre some time ago from the
West Reading Theatre Corp. The building
will be renovated and reopened as a music
store.
Plans call for renovation of the auditorium,
which now seats 750 per.sons, with seating
cut to about 300 and the stage enlarged to
accommodate musical programs. Terms of
the sale include a restriction against the
commercial showing of motion pictures.
Elizabeth Rosenberg Rites
NEWARK. N. J.—Funeral services were
held here May 18 for Elizabeth Schwartz
Rosenberg. 44. executive assistant to Leo
Jaffe, first vice-president and treasurer of
Columbia Pictures. She died from a heart
attack three days before. She had been employed
by Columbia since 1929. She leaves
her husband, Edward Rosenberg; mother,
two sisters and three brothers.
New Vestal, N. Y.,
Airer Bows
VESTAL, N. Y.—The new $150,000, 610-car
V Drive-In ha-s been opened here, with Herbert
S. Nitke as general manager.
PHILADELPHIA
n ndrew "Bud" Freeman resigned as manager
for Jack Harris' Screen Guild Film Co.
He soon will announce a new affiliation
Edward Coyle. manager of the
. . .
SW Family,
has a broken arm as a result of a fall at
the theatre . . . Roy Robbins of the SW
Palace is filling in for John Roach, manager
of the SW Stanley, who is on sick leave . . .
HaiTy Perleman has closed the Cayuga Theatre
after a brief try. The venture was unsuccessful.
E-6 BOXOFFICE :: May 26, 1958

. . The
. . George
. . Hy
. . Herb
. . Lou
. . Willard
—
Only Two Theatres Left
As Two More Shutter
LYNCHBURG, VA.—This city of 53,150
population now lias just two indoor theatres,
since the shuttering of two more houses recently.
Latest to close were the Academy,
operated by C&F Theatres of Charlotte, N. C,
and the Harrison, part of the Pitt^s chain.
The Harrison was this community's only
all-Negro theatre.
Both gave loss of business as the reason
for closing. The Academy, oldest local theatre,
was built as a roadshow house and in
recent years had been playing double-feature
bills.
WASHINGTON
. . .
IV/Tark Silver, recently the Baltimore salesman
for Allied Artists and former UA
district manager, died of a heart attack
. . .
The Academy, Lynchburg, Va., has been shuttered
Ditto the
by the Graver circuit . . . Harrison. Lynchburg, by District Theatres
Republic's Joe Cohan's daughter Corinne
became the mother of a baby girl . . . It's
also a baby girl for Reba LeMoyne. former
assistant Republic cashier . Bennin,
MGM manager, mourned the death of his
father.
. . .
Ridley Green of the Mecca, Chase City, Va.,
was recuperating nicely following an operation
. Bill Michaelsons weekended
in New York . . . Frances Coluzzi, MGM
hello girl, knitted little things on a vacation
The Row was saddened to hear of the
death of Jack Taylor, La Plata, Md., from a
heart attack . Bettinger has been named
eastern division manager for DCA, covering
14 offices.
. . .
Sam Wheeler, Wheeler Film, was home recuperating
from injuries suffered in an auto
accident . Clanton, Tappahannock,
was home recuperating from surgery
Ben Bache, Warner manager, called on the
accounts in the Norfolk area.
Luther "Buck" Buchanan, UA office
manager,
needs to carry a four leaf clover for
luck. Driving to work he skidded into the car
ahead. Damage was extensive and his dealer
suggested a new car and a deal was made.
The car was not ready at the appointed time,
so the dealer offered his car for a day. Next
morning Buck was in a chain accident and
the agency car was mashed in fore and aft. He
is now driving the new buggy. After jotting
down all the sadness and grief surrounding
the afore-mentioned items, this corner hopes
all were insurance-protected.
Renovate at Pitcairn Pa.
PITCAIRN. PA.—The Regent Square Theatre
in Edgew^ood has been completely remodeled
and redecorated.
ALBANY
I^eil Agnew, a.ssistant to Spyros Skouras,
president of 'iOlh-Fax. conferred with local
Manager Clayton Pantages and salesman
John Wilhelm . Lie.ser, Allied Artists
branch boss in Buffalo, was another visitor.
He and Bob Adler of the local office made
a trek to the Schine headquarters in Gloversville
The Columbia exchange is participating
. . . in a Harry Rogovin billing drive,
April 18 to June 20. He's district manager,
based in Boston . . . Frank Carroll, MGM
office manager, is now a three-time grandfather.
He has a picture of one fine-looking
youngster, with the mother, on his desk.
Columbia, which has obtained excellent
area results with saturation television campaigns
on exploitable pictures, purchased
time for a series of spot announcements on
WTRI in Albany. WRGB in Schenectady,
KTV in Utica, and on UWNX in Watertown
for "Let's Rock" and "The Case Against
Brooklyn." The dual opened Wednesday (May
21) at Paul Wallen's Leland in Albany. Columbia
will use the same stations to advertise
"Camp on Bloody Island" and "Snorkel" late
. . . Elias Schlenger, chairman of
in June
the exchange committee for the industry's
business-building campaign, said Monday a
meeting probably would be held on Filmi'ow
next week. Branch managers and salesmen
would carry the message to out-of-town exhibitors,
under the contemplated plan. Aim
is the raising of funds for a comprehensive
effort to stimulate patronage.
WTEN-TV and WROW, Albany,
Wayne Carignan, head shipper at 20th-Fox,
is coaching a Little League baseball team
representing Our Lady of Mercy Chmxh in
Colonie. He is deeply tanned from Saturday
and early evening workouts . . . Robert Lament
of Lamont Theatres and wife were
among those attending the Communication
Arts Guild dinner at Wolfert's Roost Country
Club. Tom Murphy, general manager of
was toastmaster.
Despite not too favorable weather, "Peyton
Place" and "Sayonara" did pretty good busine.ss,
over week spans, for F. Chase Hathaway
at his North Hoosick Drive-in. Hathaway,
who conducts a real estate business in Hollywood,
Fla.. during the winter, reported that
there had been a building upturn there since
the recent "easing" of mortgage money. Residential
and motel construction has picked
up. Hathaway flew^ to Hollywood early in
May. He will be a grandfather, as his attractive
daughter, who cashiered at the Hathaway
Drive-In and who is now married, expects
a child.
On Filmrow Monday: Elias Schlenger,
Fabian division manager, and Irene Econome,
Fabian booker; Leon Duva of the Morris in
MoiTisville; George Thronton. operating theatres
in Saugerties, Windham and Tannersville;
Ben Coleman, buyer- booker for Carman
Drive-In, Gullderland; John Capano.
owner of State and operator of American
in Troy, as well as booker for Upstate Theatres,
and F. Chase Hathaway, Hathaway's
Virgil Jones
Drlve-In. North Hoosick . . .
has temporarily returned to the Albany territory
as a Warner .salesman. He assisted
with bookings in the home office following
the closing of the local exchange. Jones is
expected to be placed permanently as a WB
salesman in the midwest.
Leonard Smith, who for some time distributed
MGM and other labels from headquarters
north of Filmrow and who now
operates at 30 North Third St. near the
Patroon postal substation, has been appointed
to handle records of the new 20th-Fox affiliate
headed by Heni-y V. Onorati.
BALTIMORE
'Tom Lynch, manager of
the Playhouse, has
provided an art exhibit of modernistic
works by Judith Weinbaum. Baltimore artist.
The exhibit is hung in the foyer . . . Charlie
Reisinger, business agent for projectionLsts
Local 1, has returned from a vacation. He's
projectionist at the Edgewood . . . Joseph
Walderman. owner of the Park Theatre, has
acquired the Horn. He plans to remodel and
redecorate the house.
. . .
The Pikes of Pikesville is discontinuing afternoon
showings except on weekends, and
otherwise will operate only in the evenings
Frank Gibson jr. is the newly appointed
supervisor of projection for the Jack Fruchtman
circuit . . . Jules Musotto, assistant
manager at the Grand, entered the armed
services earlier this week.
. . .
John Wittig is the new manager at the
Cluster. He formerly was a manager for the
Garman Theatres Fred Perry, who
operates the Cameo, Edgemere and Rex, was
in New York on business . . . Isador M.
Rappaport had reservations for the 82nd
running of the Preakness at Pimlico last
SatiU'day . Fagan, assistant manager
at the Edgewood. continues to be confined
to his home as a result of injuries
received in an auto accident.
WWVA Jamboree Is 25
WHEELING, W. VA. — The silver anniversai-y
of the original WWVA Jamboree at
the Virginia Theatre here, "Saturday Nite-
Country Style" on the CBS Radio Network,
featui-ed a dozen all-time favorite countrywestern
radio and recording stars. The Jamboree
has brought to Wheeling more than 2'-j
million persons from evei-y state in the Union
and Canada during the 25 years. The Saturday
evening show is in two performances,
at 7:30 and 10 o'clock.
JonnOAM^
BOONTON, N. J.
Large Core
Greater Crater Area
meons
MAXIMUM LIGHT
lyten\y Distributed J
In West Virginia—Chorlcslon Theatre Supply, Chorlejton—DIckenj
4-4413
Thcotrc Service & Supply, Huntington—2-4043
Veterans Electrical Construction and Service, Elkins—832
in District of Columbio— R. & S. Theotre Supply Co., Washington
Sterling 3-8938
BOXOFFICE :: May 26, 1958 E-7

. . Blatt
Ben
. The
. . The
. . Alex
. . Bob
. . Joe
Benefit in Atlantic City
For MGM's 'High School'
NEW YORK—MGM's "HlKh School
PITTSBURGH
Confidential,"
the Alfred Zugsmith production 2'he c-ilv /.lining: officials turned down an application
for a million-dollar-plus four-
stoning R11.VS Tiiniblyn and Jan Sterling,
will open at the Apollo Theatre. Atlantic City, story hotel to be elected in the parking lot
May 29 as a benefit for the United Cerebral property adjoining the UA-Columbia-MGM
Palsy Fund. This will also be the opening date exchange building on the Boulevard of the
of tlie summer boardwalk season at the New Allies, overlooking the Monongahela
. . .
Jersey resort.
George Petroplus was bu.sy urging the gas
Zugsmith. Mls,^ Sterling and Charles Chaplin
jr.. Jackie Coogan and Diane Jergens. made of the sidewalk in front of the Rex
company to remove the "putting green" it
who are featured in the picture, will take Theatre, Wheeling .
Wilkin.sburg
part In two days of planned activities, starting
May 28. A testimonial dinner honoring land Theatre." stating that the building was
Progress featured an editorial "Save the Row-
Zugsmith. a native of Atlantic City, will be to be .sold and its days as a theatre were
given by the Chamber of Commerce at the numbered unless there is a great increa.se in
Shelbourne Hotel and he will al.so address patronage, right now . few remaining
business properties on Fullerton street,
the student body of the Atlantic City High
School. A roller chair parade will take the including the Rhumba Theatre, will be
producer and stars to the Apollo Theatre. wrecked and cleared in the Lower Hill, site
•High School Confidential" will open in of the civic arena which is under consti-uction.
Jake Soltz' Rhumba had to close several
New York at Loew's State May 30.
months ago because of the redevelopment.
Alfred Hitchcock Is Host
The new manager at the SW Han-is Theatre
in
At 'Vertigo' Tarentum is
Press
Johnny Co.x . . .
Party
Jimmy
Stewart visited a half-dozen schools in his
NEW YORK— Alfred Hitchcock, producerdirector
old hometown of Indiana while there for his
of Paramounts suspense picture. 50th birthday and the 86th birthday of his
"Vertigo." and James Stewait. who is costarred
with Kim
father Alex. Preparing to star in "The FBI
Novak, played hosts to Story," he was honored by 500
more
Friends of
than 400 members of the newspaper Scouting at a testimonial dinner in
and
Indiana
trade press at the "Vertigo Room." on
. . . William A. Lipsie jr., 37, of Fi-iedens
the
RD
29th floor of a partially constructed office
building on east 42nd street.
pital. A son of the Blairsville theatre owners,
2 died May 16 in Somerset Community Hos-
The columnists, feature writers, film critics he is survived also by his wife, two sons
and
and
magazine editors and reporters from his brother Keith of FoiTest Hills. Wilkinsburg.
New York. Chicago. Detroit. Boston. Hartford.
Buffalo, Philadelphia. Cleveland. Cincinnati
and Pittsburgh drank cocktails and Tony Morocco's Bel-Aire Drive-In at the
took tests for shock and fright^all in fun. Blue Dell swimming pool on Route 30, with
of course, at one of "the highest" parties two "baiconies" added, now has a car capacity
of 700 .. . Waschnansy. former
given in Manhattan.
area outdoor theatreman, returned to the
Nick George circuit, Detroit, as general
Mrs.
manager
after a leave of absence
Hamilton Director
Of MPAA
. Caskey.
local film
Film
salesman, is recuperating
Estimates
from an
illness
.
NEW
Bros. Theatres, which YORK—Mrs.
darkened
the
Marie Hamilton has
been
State, Youngsville:
appointed Grand,
film
Port
estimates director of the Allegheny,
Motion
and the Perry,
Picture
Albion, in recent
A.-^s'n of America by Mrs weeks,
Margaret
has pulled bookings for
G.
the
Tvvyman.
Rex,
director of community Corry, which will close
relations. The May 31.
estimates appear in the form
of the well known "green sheet."
Chuck Mason, formerly of the local film
Mrs. Hamilton has been acting in that and theatre industry, was left without a
capacity
job
since last fall. She will also advise when the SW circuit closed its Boston office.
on children's film activities. She is well
m known He had been district manager
. Mulone,
the industry, having been associated with Cheswick exhibitor who manufactures special
screen frames, has been busy turning out
a number of organizations and having handled
many .special projects. Her appointment adjustable frames for theatres at Tulsa and
wUl enable Mi-s. Twyman to devote all of her Houston: upcoming is another giant job for
time to community relations work.
Loew's at Miami. The latter screen will be 63
feet, nine inches wide.
UA Ad Scholarships
Tarentum Lions Club members and their
Go to Four wives were
Winners
guests of Bud Fike. manager of
NEW
the
YORK-The Manos Theatre, for a free show . . .
United
Wexford
Starlite
Artists Scholarship,
awarded Drive-in's free
annually
kiddyland to
now
students of Brooklyn's
Pratt
has half-a-dozen pow-er rides with
Institute
the addition
of field
for
m
outstanding talent
the
a roller of
coaster .
advertising
Mussano.
art. was presented
to Stephen
owner of the Roxy. E.
Natrona, Perry.
absent Grant
from
Savior Fred
Schwab and
Filmrow for
Arthur
more than six months following
Warheit May 20 by Robert
F.
a heart attack,
Oxnam. was a visitor. president of
He looks well
Pratt, and David
Diener, and says he is taking
vice-president
care of himself.
and
His
creative director
of
wife,
the one of
Monroe Filmrow's prettiest visitors, is
Greenthal the
Agency.
This
area's best-know
year,
feminine
the
projectionist.
competition focussed on five
UA films. "Kings Go Forth." "God's Little Charles J. Jim, former
Acre,"
exhibitor at
"The
Latrobe,
Big Country." "Ten Seconds to was an easy winner of
Hell" and
Westmoreland County's
"The Defiant Ones." The awards
are valued at Sl.ooo.
state House seat.
Second Recess Granted
In Selectivision Case
NEW YORK—A .second recess has been
granted in the Supreme Court hearing of
officers of Selectivision, Inc., Forest Hills,
N. Y., pay television project, to .show cause
why they should not be permanently enjoined
from doing busine.ss in the .state. It was
.scheduled for Wednesday (21) and recessed
to Wednesday (28i.
The state has charged stock promotion
through "fraudulent" literature. P. J. Gruber
& Co.. stock brokerage firm, has been restiained
from sale of the stock. J. T.
Hamilton, president of Selectivision, and
Bernard L. Goldenberg, assistant, are also
required to .show cause why a receiver should
not be appointed for company a.ssets.
United Artists Issues First
Annual Report to 'Holders
NEW YORK—United Artists has issued its
first annual report since becoming a publicly
owned company. In the 18-page brochure,
Robert Benjamin, chairman of the board,
and Arthur Krim, president, stated, in a
message to stockholders, that "we have not
even begun to realize the benefits of the public
financing of 1957."
"The company's strengthened financial
structure," they wrote, "enabled us to finance
the production in 1957 of a far stronger
program of important pictures than in any
comparable period in the past. The impact
of this program will first be felt in volume
and profits in 1958 and 1959 when these pictures
go into distribution."
Comerford Corp. Closes
Forest City Theatre
FOREST CITY, PA.—The Fi'eedman Theatre
here has been closed indefinitely by
the Comerford Theatre Corp., according to
Gerald J. Adams, district manager. Reason
for the shuttering was the dropoff in business.
The theatre was built by the late Julius
Freedman and was closed for a time during
the 1930s. It was reopened in 1937 by Comerford
and had run continuously since that
time.
Bradford Crunk Closes
Theatre at Milton, Pa.
MILTON, PA.—Bradford Crunk, owner of
the Watson Theatre, has closed the house
because of lack of bu.siness. He had been
operating the theatre on a Friday-Saturday
basis since last November. The Watson first
was opened in 1951 and Crunk took over its
operation in January 1954 after extensive
remodeling.
Crunk said he has no immediate plans, but
will dispose of the building if possible.
Cinerama Adds Directors
NEW YORK-The board of Cinerama Productions
Coi-p. has been increased to eight
members in line with an amendment to the
bylaws approved by stockholders at the annual
meeting in Februai-y. The three new
members are Leonard E. Edelman of Philadelphia,
who holds 3,800 shai-es of company
stock: Joseph L. Skozen of Hammond, Ind.,
5,400 shares, and Charles B. Ripley of New
York, 8,000 shai'es.
E-8
BOXOFFICE May 26, 1958

NEWS AND VIEWS THE PRODUCTION
{Hollywood Office— Suite 219 at 6404 Hollywood Blvd., Ivan Spear, Western Manager/
Writers to Start Soon
On $250,000 Home
HOLLYWOOI>—Formal acceptance by its
council of a first mortgage loan from the
City National Bank in Beverly Hills assured
the start by the end of this month of the
Writers Guild of America West buildmg.
To cost more than a quarter million dollars,
the initial financing included loans from
the guild's two branches—screen WTiters and
TV-radio writers—and a $75,000 bond issue
subscribed to by a number of individual
members.
The guild's building committee is headed
by Frank Nugent, plus Harry Tugend. Jackson
Stanley. Claude Binyon. Ed Anhalt. Ken
Englund, Howard Hai-ris. Seaman Jacobs.
Lee Karson. Sherwood Schwartz. Leonard
Spiegelgass
and Karl Tunberg.
* * *
Ken Englund was elected president of the
screen writers branch of the Writers Guild
of America West, defeating James Webb. Ben
Roberts was voted vice-president, Winston
MOler secretary-treasurer, and elected to fill
the four boai'd vacancies were Herb Baker.
Isobel Lennart. Mel Shavelson and Webb.
Elected president of the radio-TV branch
was Donn Mullally. over Samuel Newman.
Edmund Hartmann remains as overall president
of WGAW.
* * *
Ratification of the appointment of Michael
Franklin as executive director of the Writers
Guild West has been voted by the general
membership. Franklin assumed his duties
two months ago. following the resignation of
Frances Inglis.
* • *
Members of the Writers GuOd of America
have voted to accept new live freelance television
and radio contracts negotiated with
thi-ee major networks—CBS. NBC. and ABC.
In the live TV contract, the guild accepted
an increase in the minimum rate for an hour
show from $1,100 to $1,500 a script.
The contracts al.so makes it mandatory for
producers to discuss any changes in the
dramatic scripts with a writer before control
of the property passes over to the producer.
Danny Leads Vista Fete
HOLLYWOOD—Danny Kaye will highlight
the 50th anniversary celebration of Vista Del
Mar Child Care Service July 27, when Vista
will take over the Greek Theatre for a special
perfoi-mance of Kaye's "All Star International
Revue." Jess Oppenheimer. Hugh
CBrian and Eleanor Powell are among the
show business personalities helping prepare
for the celebration.
Sinatra Night to Benefit
Cedars Free Bed Service
HOLLYWOOD—"A Night With Sinatra."
Hollywood's first double-header film premiere
and concert has been announced by Cedars
of Lebanon Hospital as a benefit of its free
bed program. The "night" will be celebrated
July 2. with the premiere at the Fox Beverly
Theatre of "Kings Go Forth." which stars
Sinatra. Tony Curtis and Natalie Wood, after
which the guests will retii'e to the Beverly
Hilton's International Ballroom for a supper
dance and a concert by Sinatra.
The event is being sponsored by the Men's
Council of Cedars, headed by George Friedman
and Sanford Schulhofer. Coordinator is
Armand Deutsch. with arrangements made
by Samuel Briskin. Cedai's vice-president.
Charles Zagrans to NTA
As District Manager
LOS ANGELES—Charles Zagrans. veteran
motion picture industry executive, has been
named mid-Atlantic district manager for
NTA Pictures, Inc. H. H. Greenblatt. general
sales manager, said Zagrans will headquarter
in Philadelphia, where he was a film buyer
and booker for Stanley Warner out-of-town
theatres. Pilor to that he was the Philadelphia
branch manager for RKO. His other
associations include periods with Fox Films
in
Omaha and Philadelphia and with MGM
in Denver. He has also operated a state's
rights exchange in Denver, Salt Lake and
Seattle.
Bernard Weitzman Upped
HOLLYWOOD—Bernard Weitzman has
been appointed vice-president in charge of
business affairs for Desilu Productions.
Weitzman joined Desilu four years ago from
CBS' business affairs department. He will
handle labor relations and contract negotiations
for the vidfilm company, and will work
under the direct aegis of Mai'tin N. Leeds.
Desilu executive vice-president.
Lile Card to Art LaForest
HOLLYWOOD — Art LaForest. charter
member of the Screen Extras Guild, will
receive a life membership in the guild June 6
at the annual meeting at the Academy Theatre.
LaForest has been in the picture business
for 42 years.
Jean Hagen to Hometowoi Fete
HOLLYWOOD—Jean Hagen. who was born
there, will be the .special guest of honor at
the centennial celebration at Elkhart, Ind..
September 11-14. Miss Hagen is the only
Hollywood personality invited.
Band-Garfinkle
Deal
For Film in Sweden
HOLLYWOOD—A co-production deal has
been completed, according to Albert Band
and Lou Garfinkle, director-writer team who
head Mardi Gars Productions, for the filming
in Sweden of Stephen Crane's "The Monster."
The hoiTor feature will be filmed in cooperation
with Sven.sk Filmindustri of Sweden,
with American stars in the principal roles.
Mickey Rooney's 8-year-old son Teddy, who
has just made his film debut with Mickey
in "Andy Hardy Comes Home" at MGM, will
continue his career as Doris Day's young son
in her Arwin production for Columbia, "Miss
Casey Jones."
At the same time. Gina Gillespie, who plays
Teddy's younger sister in "Andy Hardy," will
continue the relationship in the Day film.
* • *
George Sidney has canceled his directing
and co-production deal with Charles Schnee
on "The Hellinger Story" due to a conflict
of starting dates with that property and
"Pepe." which he will direct and produce.
Both are to be Columbia releases.
"The Hellinger Story." slated originally to
roll this month, has been delayed because of
script and casting problems. October has
been named as the new starting date, with
no successor to Sidney yet set.
« • •
Warner Bros, announced that "Parish."
novel by Mildred Savage, will be made by
United States Pictures with MOton Sperling
producing, for WB distribution.
'You Auto See Movie Now'
Campaign Is Launched
HOLLYWOOD—Some 250
members of the
make-up artists and hair stylists lATSE Local
703 held their kickoff party in the Hollywood
Palladium for the sixth annual Deb
Star ball, to be held September 26. At the
same time they launched their own "You
Auto See a Movie Now " campaign. The
Palladium was decorated with suggested slogans
for the campaign. Makeup artist Perc
Westmore announced that this year's Deb
Star ball would be the most lavish of its
kind with a budget of $40,000.
Bob Banner to
CBS-TV
HOLLYWOOD—Bob Banner. Emmy winning
producer-diiector of the Dinah Shore
show for the past four years, will move to
CBS-TV late this summer as a creative producer
and with his own production unit. His
contract with NBC expires next month.
BOXOFFICE May 26, 1958 W-l

. . Samuel
. . Mildred
William Castle Sues
.nars in each of the four countries
Everglades."
at which
the film is beamed: Yves Montand for France
Max Steiner, Andre Previn
Orson Welles for America. Curt Jurgens for
Germany. Vittorio De Sica for Italy.
Win First Music Awards Seeks to Quit Wyatt Earp
The narrators' voice will be
HOLLYWOOD—The
heard
Screen
in Composers
the
of HOLLYWOOD—Hugh O'Brian, star of
film and special promotion
Hollywood
the
will
inaugurated be
the conducted
first two music Wyatt Earp series for the last three
in each country awards years, has
for
to exploit the
"outstanding
name.
achievement in the requested his release. He
art
declined
of
to give
composing music for motion pictures." any reason for wishing to
with
leave the series.
the first award going to Max Steiner He has a seven-year contract
"for with
his Earp,
Can't
many years of
Use
distinguished
Own contribution."
Andre
Cars
which is scheduled to start shooting June 25
Previn received the
HOLL-YWOODother
The
for next season. Screen Extras Guild award
He is currently appearing
for
in
his original ballet,
has clamped "Ring Around
down on
"The Hell
members
Bent Kid" at
using their the 20th-Fox.
Rosy," from
own
MGM's "Invitation
cars to
for the
transportation to and from Dance."
locations, and will penalize those members Distinguished guests honored
guilty
the
of such
winners RKO Hillstreet Bldg. Sold
infractions of bylaws during at a dinner following the
the
presentations
past
at
two months.
HOLLYWOOD—The
Under
RKO Hillstreet Theatre
building has
guild regulations,
which Johnny Green was master of
members ceremonies.
Speakers were Jack L.
must
been sold by
use
RKO Theatres
transportation supplied
by Warner,
the producer and to Charles H. Kaplan
from
& Associates. RKO will
studio to location SCA's George Duning,
and
Mario Tedesco'
return.
and
Herschel Gilbert.
£xe4U4>iloe. '1fui4jiel€n4> U.S. High Court to Hear
For 'Stealing' Idea
L. A. Drive-In Case
East: Pi-oducer-dirtc;or William Castlf. to
HOLLYWOOD— Producei-diiector William New York and Chicago
HOLLYWOOD — The United States
in
Castle has
connection
Supreme
with
Instructed hue attorney to take
openings of "Macabre."
Court has agreed to hear the case between
Pox West Coast. Beacon Theatres, Inc.
legal action against United Artlst-s, charging
• • •
that company with unfair competition as a
West: American
and Pacific Drive-In Theatres, originally filed
International
result of
toppers
Its advertising for a horror picture.
in
James
L. A. last year.
H. NichoLson
"The Return
and Samuel Z. Arkoff,
of Dracula."
back from The action of
a
the
month's
high court was in response
In
tour of
advertising the
European
film for Its L. A. engagement.
UA alleges that the picture is so
• • •
attorneys. It means that the court will de-
to
capitals.
a petition for review filed by Beacon's
ttrrifylng that 12 In.surance companies have
cide
East: whether
Director
Beacon is entitled to
refused to assume
Anthony
a jury
Mann and his
liability risks covering
trial
actress-wife
on the i.ssues of
Sarita
sub.stantial competition
those who Montiel. to
see It. AXter
Europe
his
for
competitor's advertisements
the Berlin and
and unreasonable clearance
Venice
between its
film festivals.
appeared. Castle put UA on
• • •
drive-in theatre and theatres of Fox West
notice to "desist and refrain from capitalizing
on"
East: Producer
Coast and Pacific in the
Samuel
San Bernardino area.
the Goldwyn
SI.000 insurance
and Jonie
policy feature
Taps,
In its suit.
Columbia
of his
executive,
new film.
to
"Macabre." which
New
FWC sought a court decision,
York.
insurance
without a jury, as to .substantial competition
g.ft to theatre patrons has been featuied
and unreasonable clearance. In response.
in ads for the feature being relea.sed by Allied
Beacon filed a
Alexander
counter-suit charging that
Artists.
Laboratory Has FWC. Pacific and certain of the major distributors
had adopted a new version of the
In commenting on his competitor's advertising.
Castle, who Instigated his exclusive COLORADO SPRINGS — A new Pish-
New Color Printer Unit
old conspiracy condemned by the Paramount
insurance policy more than a year ago. said: Schurman additive color film printer head,
Case in 1950. in the Supreme Court.
"Imitation is the greatest form of flattery. capable of printing scene-to-scene changes'
but I am deeply disturbed by and surprised on both density and color balance, has been
that a company with the prestige of United purchased and installed in the Alexander David Koehler
Artists would
Assigned
stoop to such a level to capitalize
on my original idea."
The $15,000 unit, which As Special
Film Co. laboratory.
will further
Effects
increase
Man
the quality control of production work for HOLL'YWOOD—Assignments include David
Alexander clients, is mechanically controlled Koehler as special effects man on "Pork
Four Leading TV
by a
Shows
Commercial Controls punched-tape Chop Hill" . . . Valentine Davies will script
reader "mind" which pre-determines the "Fear No E^'il," forthcoming Columbia production
. and Gordon Gordon
In 'Miss Casey Jones'
light changes and densities within the printer
HOLLYWOOD— A merger of TV and motion head so that there can be no error in the inked to pen the screenplay of "War Against
pictures? That seeming miracle will be accomplished—at
least temporai-ily-when four been made.
Edward Carrere has been assigned as art di-
printing once the correct light evaluation has Crime" based on their own original story . . .
of the nation's leading video shows will be Three separate light sources furnish printinrector
for Hecht-HlU-Lancaster's "The Rabbit
reproduced in the Doris Day staner for
lights for the red, green, and blue parts Trap"
. Goldwyn contracted Ellsworth
Fredericks. A.S.C., as director of pho-
Columbia. "Miss Casey Jones."
of the spectrum. The use of the separate
The comedy, an original by Norman
light
Katkov
soiu-ces differs from the old type single tography for "Porgy and Bess" . . . Stanley
and Max Wilk. calls for Miss Day.
source
as
in
a lady
that the three light components Kubrick will direct "Guns Up!" starring Marlon
Brando for Brando's own Pennebaker
lobster-shipper who has won a
can
suit against
be kept under absolute control. Each
to be interviewed on four also five separate filters
Hence theatre audiences will see
in out automatically
the Ed Sullivan .^how. Dave when signals
Garroway's
are received from the punchedtape
Wants
"Wide, Wide World." "Youth reader.
to
Know." and one other program The
to be Fish-Schurman
selected
by producer Martin first of its
printer
WB Has 34 Productions
head is the
Melcher kind Ready
in and the
director
Richard in
west and
or on the
one
Way
of 15
Quine. use
in
in the
Technicolor
United
and
States. Additional units
NEW YORK—Warner Bros, is involved in
widescreen.
are scheduled for installation in the near 34 pictures in various stages, completed, In
a
programs.
railroad,
TV
light
which
source
are thrown
has
and
company.
future.
production or in preparation. The roster is
The new printer heads are one of several headed by "No Time for Sergeants" and
new
'The
improvements
Vikings' to Feature
slated for the Alexander "Indiscreet," the next two attractions to play
laboratory to provide the latest and
Four
finest Radio City Music Hall following the current
Different Narrators
technical advances in color motion picture engagement of "Marjorie Morningstar."
HOLLYWOOD— film There'll
printing be no
and language
processing, according to Among the pictures slated for early release
barrier to keep "The
James C.
Vikings"
Anderson,
from success.
vice-president in charge are "The Old Man and the Sea," "The Naked
The four of
language versions
production for of the
Alexander.
and the Bryna
Dead," "The Nun's Story," "Home
Production will feature narrators who are
Before Dark," "Onionhead" and "Across the
W-2
continue operation of the Hillstreet under a
leasing arrangement.
BOXOFFICE May 26, 1958

—
—
———
—
—
—
— ——
'
one
. .
'Little Acre' Is Leader
At LA With Firm 160
LOS ANGELES—Regular first
runs had a
brighter look with the advent of several
strong openers. "God's Little Acre" led the
newcomers with a firm 160 per cent, and a
dual bill of "Attila" and "Naked Gun" clocked
105. "Around the World in 80 Days" continued
to lead the hard-ticket situations and
all comers with a steady 225.
1 00
(Average Is 100)
Beverly Canon, Vagabond ^Raxzia (Mayfoir),
2nd wk 65
Carthay Circle Around the World in 80 Doys
(UA), 74th wk 225
Chinese Windjammer (NT), 6th wk 175
Downtown Paramount, Hollywood Poramour>t
Too Much, Too Soon (WB) with Alpine Glory
(WB) at Hollywood, and Feor (Manhattan) at
Downtown
Egyptian Bridge on the River Kwai (Col),
2 1 wks,, 4 dys, 80
Fine Arts The Goddess (Col), 3rd wk 45
Four Star, Fox Beverly, lloyola. Vogue
The Young Lions (20th-Fox), 6th wk 75
Fox Wilshire, Ins God's LiHIe Acre (UA) 160
Hillstreet, Howaii and 9 drive-ins Attila (Attila);
The N.olied Gun (Assoc. Films) 105
Hollywood, State, Uptown and 4 drive-ins Fort
Massacre (UA); Steel Bayonet (UA) 60
Pontages Ten North Fredericl< (20th-Fox),
2nd wk 95
Warners Beverly ^Desire Under the Elms (Pora),
2nd wk 35
Worners Downtown, Wiltern and 2 drive-ins
I Married a Woman (U-l); All Mine to Give
(U-l) 40
Worners Hollywood Seven Wonders of the World
(Cinerama), 49th wk 70
'Young Lions' Still
Strong at Denver
DENVER—"The Young Lions" was still
strong at the Centre, and went into its
fourth week.
Aladdin Stage Struck (BV) 60
Centre The Young Lions (20th-Fox), 3rd wk. ..HO
Denhom Moracoibo (Para) 80
Denver This Angry Age (Col); Wild One (Col),
reissue 75
Esquire Roots (Harrison) 100
Lake Shore Dnve-ln Juvenile Jungle (Rep);
Young and Wild (Rep) 110
Orpheum Chase a Croaked Shadow (WB);
Stakeout on Dope Street ( WB) 45
Paramount ^Thunder Road (UA);
Street of Sinners (UA) 100
Totor South Pacific (Magna), 4th wk 210
Victory The Mob (Col), reissue, plus vaudeville. . 1 00
Vogue El Vaquero and the Girl (SR) 90
'Ballet' Grosses Strong
130 at Seattle
SEATTLE—"Bolshoi Ballet" moved into
first place in its first week at the Orpheum,
with a strong 130. At the Fifth Avenue,
"Teacher's Pet" wound up a very good second
week, with 125.
Blue Mouse ^The Long, Hot Summer (20th-Fox),
5 th wk 100
Coliseum Fraulein I20th-Fox);
Thundering Jets (20th-Fox) 110
Fifth Avenue Teacher's Pet (Poro), 2nd wk 125
Music Holl
I Married o Woman (U-l) 90
Orpheum— Bolshoi Bollet (Rank) 1 30
Poromount The Bridge on the River Kwai (Col),
9th wk 1 10
It's Warm at Portland
And Boxoffices Suffer
PORTLAND, ORE.—Warm .spring weather
sent people into their gardens, to the beaches
or to the streams and rivers for trout and
salmon. This was evident in boxoffice grosses,
which for the most part were optimistically
listed around 100.
Fox— I Married a Woman (RKO) 1 00
Orpheum The Bridge on the River Kwai (Col).. 100
Liberty Drogstrip Riot (AlP) 90
Broodwoy The Sheepman (MGM) 100
Aladdin The Return of Don Camillo (IFE) 100
-INI MONG the rays of bright sunshine that
ytJ^ with ever-increasing intensity have been
piercing- the pall of gloom obscuring
the motion picture industry's horizon for an
inexplicably long time
HH|^^ ^ '
of the more prom-
Wj/B/r ising is that being pro-
*''
jected—in both word
and deed — by Marc
Frederic.
He is the compara-
SK tively youthful and
.^^ *^^^H| energetic president of
flfl|Hk||^|PF^H recently formed Lay-
^^^^B 3^ ^^M ton Film Pi'oductions,
^^^^^& V ^^H which newcomer com-
HHIA mk^^M pany has contracted to
Marc Frederic manufacture a minimum
of ten theatrical
features for distribution by Astor Pictures
Corp. during the next 24 months. Frederic
isn't a neophyte in the field of filmmaking.
He was a pioneer in the television field having
master-minded the Tee 'Vee Co., which
turned out 104 subjects for video. Subsequently,
he became a partner and served in
an executive capacity in Screen Craft Enterprises
which last year made a successful
package of exploitation epics, "She Demons"
and "Giant of the Unknown."
"The movie mines of Hollywood are loaded
with gold and picture profits await all forward
thinking producers," Frederic declares.
"While our initial contract stipulates that
we are to produce ten films for Astor during
the coming two years, we may make many
more. We're going to make money because
we're going to make pictures which the public
can afford to see, which they cannot see
on 24-inch screens. Also, exhibitors will be
able to show these pictux-es at prices which
will return profits.
"It's as old as Shakespeare but the records
of the last few years have shown again the
play's the thing, the thing that assures customers
and profits, and is the one biggest
factor in building stars. In my opinion,
Hollywood today is creating a whole new array
of public favorites and they ai-e not coming
just from the $5,000,000 gambles.
"The population is increasing, there's more
leisure, more people who want to get away
from the confinement of their homes .
it's up to us producers to take advantage of
this opportunity to make big screen entertainment,
not available in any other medium,
that will provide its increasing profit-making
share to the continued dominance of the
theatrical screen.
"Our policy is complete flexibility. Trends
and tastes change overnight and we're going
to change with them. Tliis is fine for us because
we have no thought of sub-planning
for the TV market."
Fii-st trio of Layton films includes "Frankenstein's
Daughter," with Richai'd Cunha directing,
"Satellite," and "Mastodon."
Ralph Brooke, another man of wide experience,
is functioning as Layton's production
manager and the company's financing Is
coming from a New York group represented
by attorney George P. Foley who lists among
his clients the Crosby Enterprises and pollster
George Gallup.
There is substantial significance in the fact
that a man like Fi-ederic who has had experience
with films for both television and
theatrical exhibition should turn to the latter
as the most promising source of the gold
that he confidently opines lies in the Hollywood
hills; and comparable purport in his
declai-ation that "we have no thought of
sub-planning for the TV market."
Which indicates, along with many another
contemporary portent of returning confidence,
that the mighty motion picture industry
is not picking at the coverlets as feebly
as its more pessimistic observers have been
reporting.
One such demonstration of unwavering
faith in the future of the theatrical screen
lies in the decision by Samuel Goldwyn to
utilize Todd-AO as the process in which he
will film his forthcoming titan "Porgy and
Bess." He reports that the selection follows
six months of varied tests and demonstrations
during which the producer considered
all the widescreen and new sound processes
to determine which would be best suited to
the special requirements of "P. & B."
"Todd-AO has all the visual qualities of
the most advanced widescreen processes,"
Goldwyn states, "and in addition the vastly
superior quality of its six-track stereophonic
sound is a vital consideration. The greatness
of the George Gershwin music in Torgy and
Bess' calls for the very best sound system
available. Using Todd-AO will add SI ,500.000
or over to the cost of the feature, but I feel
that it will add Immeasurably to the effectiveness
of the picture."
And it is the same Goldwyn who at the
same time resorted to another reversal of
current trends. At a time when most Hollywood
blurberies were trimming personnel, he
hired Mervyn Houser to sei-ve as co-chief of
his publicity department which was under
the management of William Hebert. Houser
had just completed a highly praiseworthy
stretch as drum-beater for David O. Selznick.
According to the Goldwynian pronouncement
the two men will share the duties, responsibilities
and authority of the flackery.
As was to be expected, the teaming of
H. & H., an unprecedented liaison to say
the least, furnished Holl>Tvood railbirds a
field day of conjecture, with many of them
making frantic bids for the knife concession
on the Goldwyn lot. So, while the rest of
the nation has its Four-H Clubs, the Hs
standing for head, hands, heart and health,
Cinemania can boast the first 2-H Clut>—
hatchets and homicide.
And tJie Spring street bookies are accepting
to 4 —you pick the winner.
odds of 5
BOXOFnCE May 26, 1958
W-3

TCF-TV Plans to Move
To Westwood Studio
HOLLYWOOD — 20th-Ceimiiy-Pox
will
move it.>! entire television subsidiary. TCP-
TV. from its present Western avenue lot location
to the Westwood studio this summer.
The move came as a result of the signing
with Four Star Productions, owned by Dick
Powell. David Niven and Charles Boyer, of
a lease for a major share of the Western
avenue facilities. The Four Star deal for the
Western avenue studio was necessitated by
the increased growth of the television production
company since it* formation in 1950.
Under terms of the deal with 20lh-Fox.
Four Star will be sole occupant of the Western
avenue studio, which has seven large
sound stages plus numerous production buildings
and offices. Also available to Pour Star
under terms of the deal are 20th-Fox's 2,000-
acre ranch at Malibu. the western street at
the main studio and whatever .space at 20th-
Fox that may be needed. Four Star's move
from Desilu-Culver City will take place June
15, and will entail approximately 35 permanent
personnel of the company.
[WHO MAKES
GOOD.LOW COST
\ TRAILERS?
Motion Picture Service co.
125 HYDE • SAN FRANCISCO 2. CALIF. . GERRY KARSKI, PRES.
DISCOUNT PUNCH CARDS
Increases Box Office and Concession Business.
Reasonable poyouf & Cost.
Get our dtal.
THEATRE ENTERPRISES
15 Von Broom St., Pittsburgh 19, Po.

I
2145
i
DENVER
i TAbor
CONTACT YOUR
Jimanlcaru A 1/ritenjiational EXCHANGE
'AMERICAN INTERNATIONAL
PICTURES of DENVER
Broodway
5, COLORADO
5-2263
FAVORITE FILMS
J. B. CUMMINS
2419 Second Avenue
SEATTLE 1, WASHINGTON
FAVORITE
FILMS

RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd
Kansas City 24. Mo
Gentlemen:
5-26-58
Please enroll us in your RESEARCH BUREAU
to receive inlormation regularly, as released, on
the following subjects for Theatre Planning;
D Acoustics
Lighting Fixtures
n Air Conditioning
q plumbing Fixtures
D Architectural
Service
q Projectors
D "Black" Lighting
q Projection Lamps
n Building Material
D Carpets
D Coin Machines
n Complete Remodeling
D Decorating
p Seating
gj^^g ^^^ Marquees
n Sound Equipment
n Television
D Drink Dispensers CI Theatre Fronts
D Drive-In Equipment n Vending Equipment
D Otker Subjects
Theatre
Seating Capacity..
Address
City
State
Signed
Postoge-poid reply cards for your further convenience
in obtaining informotion are provided in The MODERN
THEATRE Section, published with the first issue of
each month.
W-6
LOS ANGELES
gi>b Hilton reopened his Boron ( Calif, i
Theatre
May 21 after cxten.sive reniodelins
and Installation, of new booth equipment,
.stereophonic sound and new .screen, and reports
that business is booming what with
Edwards Air Force base only 16 miles west.
Hilton reports television reception is very
k'ood in Boron, but hasn't affected attendance
as it has increased 43 per cent over last year
due to his ballyhooing and hard work . . . Mel
Hulling, co-owner of Allied Aj-tists' west coa.st
franchi.se, conferred here with Harold Wirthwein,
western division sales manager, and
M. J. E. McCarthy, Los Angeles exchange
manager, on forthcoming product,
Murray Peck, manager of the Crest Theatre
in Westwood, is re.signing. Jules Landfield,
former manager of the Starlight Drive-
In in Fresno, takes over the operation of
the Crest . . . Barnett
Orkin, Alvaiado Theatre
manager, was reunited with his sister.
Mr,s. Annie Markson of Sidney, Australia!
whom he had not seen in 43 years . . . Neal
East, division manager for Pai-amount Pictures,
is back at his desk after surgery.
Mr. and Mrs. Leo Molltor. American Theatre,
Newhall, went to Milwaukee for the
graduation of their son from Marquette University
Jack Herman, Aladdin Enter-
. . .
prises, is in Cedars of Lebanon hospital recuperating
from kidney surgery . . . Pat
Patterson of Pat Patterson Productions In
San Francisco was here on business
, . , Roy
Lammucchi, Tejon Theatre, was booking and
buying along Pilmrow.
Samuel Steifel. Monica Theatre, was vacationing
in his hometown of Philadelphia
Doyle Shelledy, manager of the Studio Theatre.
San Bernardino, was along the Row .
Mr. and Mrs. John Dickey, who changed
the name of their Del Mar Theatre to the
Trade Winds, were recent Filmrow visitors
. . . Manuel Carnakis. theatre owTier and
former mayor of Bakersfield, and Lou Decker.
California Theatre, Ontario, were in booking
and buying.
SAN FRANCISCO
pat O'Brien was about town plugging his
new picture, "The Last Hurrah" , .
Melba Crafton of the Lawrence Borg office
and her husband Fred left on an extended
hunting and fishing trip in Canadian teiritory
. , . Han-y Schmidt, retired booker for
MGM. greeting old friends and in the best
of health.
Theatre folk seen on Filmrow included
Eddie Coffey of Laur-el Theatre, Sancarlow;
James Stephens of the Dixon Theatre; Paul
Aglietti, Rio Theatre, Richmond; Bruno
Vecchiarelli of the Monte Vista Drive-In,
Mountain View; Mrs. Vera Jones, DoiTis
Theatre at Don-is, and Johnny and Sal Enea
of the Airport Automovies, Oakland.
Lunch for Pakistan Official
HOLLY-WOOD— Cecil B. DeMille and Y.
Frank Freeman hosted a luncheon in the
Paramount commissary for the Ambas-sador
of Pakistan Mohammed All and his wife.
Seven Arts Is
Protesting
Columbia Right to Title
HOLLYWOOD With Seven Arts Production.s'
jirotest with the MPAA title registration
bureau against Columbia's registration
of the title, "Anatomy of a Murder," another
step in the legal battle over film rights to
the story came to light. Columbia registered
the title to cover Otto Preminger's intended
filmization of the drama by John Van Druten
ba.sed on a book' by Judge John D. Voelker,
who penned it under the name of Robert
Traver.
Seven Arts claims it has rights to the projierty,
having negotiated with agents of the
late playwright and Judge Voelker.
PORTLAND
^^ith "South Pacific" premiering Tuesday
(27) as a benefit for Boys Towns of
Italy, the Oregon committee of the organization
headed by Mrs. George Skouras Ls shooting
for the sum raised by "Around the World
in 80 Days" last year, $10,000. Walter Hoffman
has been working on the Todd-AO
opening with Herb Royster and Tom Walsh
of the J. J. Parker organization. Stars scheduled
for the premiere include Frances Nuyen,
who plays Liat in the film: actor Jeff Hunter.
Linda Darnell and possibly Rossano Brazzi.
One of the stars of "God's Little Acre."
which opened here Thursday I22). is Fay
Spain, a former White Salmon, Wash.—about
40 miles from here—theatre cashier. Miss
Spain was met at the airport by her mother
Mrs. E. E. Grant, and by Dick Newton of
the Paramount Theatre. She said she hadn't
planned on any promotion while here, but
conceded to newspaper and television interviews
both Saturday and Sunday. She
hired a car to take her to her mother's home
in White Salmon.
Oscar Nyberg conferred with Rex Hopkins.
Nyberg had lunch with Ben Crosby, KWJJ
radio station manager who aids theatres in
radio and promotional activities.
Stanley R. Janis Manager
In Newcomerstown, Ohio
NEWCOMERSTOWN, OHIO—Stanley Ray
Janis of Rittman, Ohio, has been named
manager of the Ritz Theatre. He has been
in the theatre industry for 35 years.
The theatre interior has tjeen given a
thorough cleaning and all seats have been
reconditioned.
Nellie Lutcher to 'Blues'
HOLLYWOOD—Nellie
Lutcher was signed
for a featured role in Mark VII's pilot of
"Pete Kelly's Blues," stan-ing William Reynolds.
Jack Webb supei-vises production of
the pilot, due to roll Monday (26) at Republic.
Joe Parker directs and Harper Goff produces.
Jerome CourtlonrJ in Tonka'
HOLLYWOOD — Jerome Courtland has
been chosen by Walt Disney for a leading
role in his forthcoming new production,
"Tonka," which co-stars Fess Parker and
Sal Mineo, Courtland will portray one of
General Custer's top aides.
BOXOFFICE :: May 26, 1958

. .
. .
Great Falls Showmen
Speak on Films, TV
GREAT FALLS, MONT.—Two local theatre
managers, .speaking before a meeting of
the United Commercial Travelers here, .said
that "nothing could be farther from the
trutli" than reports that major Hollywood
studios will release current films for showing
on TV.
Alan Bamossy and Al Donohue told UCT
members that all major Hollywood studios
have agreed to withhold films made since
1948 from television stations. Bamossy is
manager of the Liberty Theatre and Donohue
operates the Twi-Lite and Motor-Vu driveins.
They admitted that a few films made
by independent producers may be released
for TV showing, but that the major, longestablished
studios have announced that no
films made by them in the last decade will
be released for television viewing.
Said Bamossy: "In recent years Hollywood
has developed exciting new techniques which
include Cinemascope, Cinerama, Todd-AO
and stereophonic sound. None of these techniques
can be reproduced on TV. Television
can only show old movies in the old way,
and moreover, the men who produce the motion
pictures know they are 'cutting their
own throats' economically when they release
their films to a competitive form of family
entertainment." Bamossy made further mention
that in a theatre, feature films are never
cut to meet time requirements and the viewer
is never annoyed by a break in the story for
the introduction of commercials. Bamossy
and Donohue said local theatres wUl soon
carry trailer announcements at the end of
feature films, stating that the film will not
be seen on television.
'He Who Must Die' Named
Best French Film of '57
PARIS, FRANCE—The Academie du Cinema
Francaise has named Jules Dassin's
"He Who Must Die" (Celui Qui Doit Mourir)
the best French film of 1957. The cast Is
headed by Melina Mercouri, Greek actress
who starred in "Stella," Jean Servals and
Nicole Berger.
Mylene Demongeot, who was featured In
"Bonjour Tristesse," was named best French
actress for her performance in "Witches of
Salem," from Arthur Miller's play, "The
Crucible," and Pierre Brasseur was named
best French actor for his performance in
"Porte de Lilas," named "Gates of Paris"
when distributed in the U. S. by Ix)pert Films
this year.
New Morgan Airer Open
Near West Liberty, Ky.
WEST LIBERTY, KY.—The new Morgan
Drive-In, first open-air theatre to be built
in Morgan County, has been opened one mile
north of West Liberty by Jay Burton, Joe D.
Stacy and Dr. H. B. Murray, all of West
Liberty.
Built during the past winter, the drive-in
h£us a 40x80-foot screen and will accommodate
300 cars.
"King of the Wild Stallions" is the newtitle
of the Allied Artists film formerly called
"Stallion Trail."
DENVER
Two scenes of "The Miracle," a Warner
Bros, film, will be shot in Colorado if
favorable snow conditions can be found. Since
one of the scenes requires a snowslide the
scenes will have to be made before June 15.
In Colorado looking over snow conditions are
Director Irving Rapper, company manager
T. C. Wright, and Russell Saunders, director
of the second unit.
.
Al Kolitz, district
Fay Spain was here for the opening of
"God's Little Acre" at the Paramount
Irene Canino, cashier at Republic, has moved
to Beuna Vista as assistant cashier . . . Sandra
La Barbara of the Buena Vista office force,
went to her former home at Barnard, S. D.,
to be present at the graduation of her brother
from high school
manager for
.
Rank,
. .
made a sales trip to
Albuquerque, Kansas City and Des Moines.
Dorothy Orrino, assistant cashier at Re-
. . . Ollie
public, has moved to 20th-Fox as receptionist,
succeeding Mi's. Lillian Gilpin, who quit to
devote more time to her famUy
Broughton, in charge of branch maintenance
for MGM, was in from New York . . . Apex
Films, owned by Chick Lloyd, which has
taken over the distribution of Republic pictures
for the Denver film area, has moved
into the former Republic exchange. 2145
Broadway. Don Spaulding, Republic booker,
is remaining with Apex in a similar capacity.
Warren West, former Republic salesman,
took a couple of weeks vacation before deciding
whether to stay in the film business
or to enter another line . . . Mrs. Mitchell
Kelloff went to California on a visit, leaving
Mitchell at home to look after the theatres,
which include the Uptown at Pueblo .
HoUis Trabue, Manley district manager, went
to Salt Lake City on business . . . J. C. West,
owner of the Trail Drive-In and the Lux
here, has opened his new 400-car Sahara
Drive-In at Grants, N. M.
Gilbert Martinez, Clasa-Mohme manager,
went to Salt Lake City on a sales trip . . .
Seen on Filmrow were Grin West, Rock
Springs, Wyo.; Dave Edwards, Salt Lake
City; Orland Koonce, Alamosa; John Sawaya,
Trinidad; Tom and Don Poulos, Paonia;
John Murray, Springfield; Frank Barnes,
Crawford, Neb.; Bernard Newman, Walsh;
Mr. and Mrs. Tom Knight, Riverton; Carmen
Ramano, Louisville, and Mr. and Mrs. Richard
Klein, Rapid City, S. D.
Alperson Plans Two
HOLLYWOOD—Edward Alper.son plans to
make two pictures thLs year for 20th-Fox
release, marking his first independent work
at the Westwood company in a year. The tw'o
properties are "I, Mobster, " a paperback Gold
Medal book by an anonymous author, and
"Texas Rose," an original screenplay by Milton
Krim. The latter is being scripted by
Steve Fisher.
Stars Appear on Telethon
HOLLYWOOD—Ann BIyth, Preston Foster.
Peggy Lee. Dewey Martin, Sammy Davis jr.,
Mercedes McCambridge, Shelley Winters
and Johnny Weissmuller were among thase
stars who appeared on the mental health
telethon May 25.
Edward Ward, 69, Dies;
N. M. Theatreman
SILVER CITY, N. M—Edward W. Ward,
69, prominent local theatre owner who died
recently after suffering a heart attack, at
one time was an outstanding ballplayer,
managing and playing the infield with the
Silver City, Hurley. Clifton, BLsbee and Douglas
teams of the old Copper League from 1912
until he entered the Army during World War
I.
He also played shortstop and second ba.se
with the Vernon club of the Pacific Coast
League in 1910.
Ward, president of Silco Theatres and a
member of the board of directors of Gibraltar
Theatres of Denver, died after suffering
his second heart attack in six months. He
had suffered a previous attack in December,
but had been active for the last few months
in carrying on business at the Gila and Silco
theatres here.
After serving in the Army overseas during
World War I, Ward returned here and started
in the theatre business, opening a theatre in
the old Elks Opera building. During later
years, he operated the El Sol, Silco and Gila
here and other houses in Santa Rita and
Hurley.
He served 13 consecutive terms as mayor of
Silver City, from 1934 until 1947, and he was
a past exalted ruler of the Elks Lodge and
a 32nd degi-ee Mason and past president of
the Chamber of Commerce. He is survived
by his wife Clara and three daughters.
'Passage to Singapore'
On Viscount's Chart
HOLLYWOOD — "Passage to Singapore," an
original story by George Waters and Richard
Bernstein, will be filmed as a motion picture
by Viscount Films. The property is scheduled
for lensing following the completion of "Speed
Crazy," slated to roll June 2.
The company, comprised of Bernstein,
Waters and executive producer Richard
Duckett. recently finished "Tank Battalion"
as its first film for American International
Pictures release.
Amalgamated's New Film
LONDON—"First Man Into Space," new
science-fiction feature starring Marshall
Thompson with Maria Landi, was completed
this week by Amalgamated Productions, according
to Richard Gordon and Charles F.
Veter jr., who head the company. The
picture was produced by John Croydon and
directed by Robert Day, the team which made
Amalgamated's "The Haunted Strangler."
which MGM will distribute outside the
United Kingdom.
Over 10,000,000 'Macabre' Policies
LOS ANGELES—Allied Artists last week
passed the 10.000.000 mark in distribution of
$1,000 insurance policies protecting theatregoers
against death from fright while viewing
"Macabre." The total was reached when
1,000.000 policies were shipped to Chicago for
use in exploitation for the picture which
opens there June 6.
Erlck Schumann, star of German stage and
.screen, has been cast for a top featured role
in Columbia's "The Clock Without a Face."
BOXOFnCE :
: May
26, 1958 W-7

THE DRIVE-IN DISCOVERS THE MIDGET RACER
Theatremen Adopting Fasf-Growing Sport as Afternoon, Early Evening Attraction
W^T^n"^!^'^ -
spring the romance caught fire. Drive-in
theatre and quarter midget racer knew at
last they were made for each other.
Thi.s week, track-s have been opened or
were under con.struction in several .score outdoor
theatres. At the 40 Highway Drive-In,
near Kansas City, the kids have been racing
on an official-size track since Mothers Day.
At the Union Drive-In Theatre in Union,
N. J., the midgeteers have been in training
for tlie opening of a Junior Motor Sports
track Memorial Day. The Union Drive-In
track is the first of a circuit to be constructed
by Eastern Outdoor Theatres at its
drive-in operations. Basel-Laskey Theatres,
operating in Penn.sylvania and West Virginia,
has broken ground for tracks throughout its
circuit. Miami, Baltimore, Denver are other
cities where the stepdown tracks are being
constructed.
LOCAL ASS'N IN CHARGE
Here they come: Displaying their perfect control around the turns at a high clip
at an Upland, Calif, track are three of more than 3,000 midget drivers in So. Calif.
By NATHAN COHEN
KANSAS CITY—This is the year when
drive-in theatres discovered quarter midget
racing, and vice-versa.
Outdoor theatremen, searching for new approaches
to building attendance, and hunting
an attraction to put profits in the deadweight
afternoon hours, believe they have found the
ansft-er in the miniature racers. And manufacturers
of the cars, by the same token,
believe that drive-in theatres are ideally
suited for the sport which is sweeping across
the country at a pace even swifter than the
Little League movement of a few years back.
There is no question that midget racing has
surged to tremendous popularity in many
sections of the country. The budding Barney
Oldflelds and their racers already are big
drawing cards where tracks have been established
and local racing associations have
been organized. The sport is west coast
bom, and in southern California alone there
are more than 50 tracks and more than 3,000
kid drivers, ranging in age from four to 15
years.
There is definite crowd-appeal in watching
the youngsters in helmet and goggles, maneuvering
a scaled-down model of a professional
racing car, around a 1, 20th-mile track. More
than 6.000 persons showed up in Phoenix,
Ariz., recently to watch the finals of a national
champion.ship. Local and regional association
meets attract large and enthusiastic
crowds and in California local chambers of
commerce stage special tournaments as
crowd-attracting ventures.
The same quality of family pride in a
youngster's achievements on the diamond,
which built Little League baseball into a
national institution, carries into midget racing.
Except that where parental j>articipation
in
the baseball games was that of spectator,
in midget racing the participation can be
active—with father in the pit (and often
sister and brother) helping along as mechanic,
and mother as an official scorer. As
the element of winning is involved, parents
come back week after week, and midget racing
like other sports develops its own fans.
So, a steady flow of patronage is assured.
The move of drive-in theatres toward
midget racing began with the pui-chase of
racers by a number of outdoor exhibitors, but
not with an eye on quarter midget competitions.
Those who purchased the cars did so
purely to provide an additional kiddie attraction
at the drive-in playground. About the
same time, several of the manufacturers began
to woo the drlve-ln exhibitors. This
A Safe Sport,
Executive Assures
Insurance
"Strictly supervised, kids from five up
are actually safer driving in a quarter
midget race than playing by themselves.
There has never been a serious injury
in quarter midget racing to my knowledge
and we insure the vast majority of them.
Actually, this is not surprising when you
stop to think. These races are supervised
and policed by parents or guardian of the
junior-sized hot shots and I guarantee
you there is no group anywhere in the
world as safety-minded as these clubs."
Bill Brammeyer
Director of Auto Racing
Continental Casualty Insurance Co.
California
The 40 Highway Drive-In and the Union,
N. J., operations represent two approaches to
the midget racing project.
At the 40 Highway, the land for the track
was provided by the theatre, but a local
quarter midget racing as.sociation assumes all
re.sponsibility for staging the races and managing
the track. The theatre benefits from
the sale of concessions and the extra attendance.
The management also takes care of
track maintenance.
On the other hand, the Union track is
theatre-owned, the management recruits
drivers, trains them, conducts the races, and
controls the concessions which, in addition to
the usual refreshments, sells helmets, goggles,
uniforms and other paraphernalia used in
midget racing.
The racing at the 40 Highway Drive-In is
controlled by a set of rules and regulations
established by the Independence, Mo. Quarter
Midget Racing Ass'n. At the Union Drive-In,
a Junior Motor Sport organization establishes
the rules under which races are held.
The sport has grown so rapidly that
standardization of rules for racing, specifications
for cars and other regulatory measures
has not as yet been achieved. In recent
months—with the spurt of Interest in the
sport by drive-in theatremen—the All-American
Quarter Midget Racing Ass'n, with headquarters
in Pittsburgh, has been established,
to deal exclusively with track operations at
outdoor theatres. This association has already
chartered a number of theatres, and
has placed four college scholarships in competition,
to be awarded to the young drivers
winning the national championship which
the association will sponsor.
SAFETY IS
THE KEYWORD
Standardization or not, safety is the rule
everyAX'here. The midgeteers are required to
wear safety helmets and goggles. The cars
must meet -strict specifications. The tracks
must be correctly banked, and lined with
bales of straw, rubber tires or other material
which will safeguard any driver should he
(Continued on page W12)
W-8 BOXOFFICE May 26, 1958

.
Americas Biggest Selling l^ Midget Race Car . .
Means BIGGER PROFITS FOR YOU
aiEB®isss
The Safe, Top Performance
V^
Midget Race Car That
Thrills the Entire Family
Engineered and Designed for
Those
Who Accept
Nothing Less Than the Ultimate
in Styling and Performance
For
Dad
Here's sure-fire customer magic for your drive-in. The exciting
new 1958 Cherokee Vi midget race car thrills
dad and mom as well as all the kiddies—opens up for you right now
a big opportunity for bigger profits in the new all-family fun
sport of midget car racing.
is The Cherokee engineered by men with race car
"Know-How." It inaugurates a New Era in the Vi midget world .
.
.
new records in performance — provides features unequalled
by any V4 midget built today. Full race front end and boxed type chassis
on the Cherokee mean rugged construction and adaptabilit\
to any track condition. Its smooth, soaring ride means fun for all ages.
For Son
For Mom
The Cherokee weighs only 160 pounds. And it's
designed with dad in mind, too. It'll carry a six-foot aduh weighing up to
200 pounds. Let us show you how you can be a "heap big profit winner
with the hep little Cherokee." Finance plan is available, too.
you GET ALL THESE FEATURES AND MORE IN A CHEROKEE— Engineered to meet
Associotion spccificotions • Proven moneuverobility with 42-inch wheelbose • 2 HP
7.4 cubic inch air cooled Continental engine • Steel channel boxed frame • Adjust
oble torsion bar suspension • Adjustable friction type shock absorbers • Throttle
pedal with adjustable position • Quick change rear driver wheel • Quick removable
tail section—for gas or inspection • Tu-tone point with de luxe pin striping • 3-secton
extra heavy fibreglos plastic body • Custom de luxe 2-tone or solid resilient
Naugahyde upholstery with snap on and off fasteners • Heavy gouge steel tirewoll
protection between driver ond engine • Approved oirplone type safety belt ottached
to frame with quick release buckle.
Call or Write now for complete information.
Manufactured by
ALMOND AUTOMATIC EQUIPMENT CO., INC.
778 North Georgia Ave., Azuso, Calif. Phone: EDgewood 4-5510/4-6018
BOXOFFICE May 26, 1958 W-9

—
50 Tracks and 3,000 Young Racers
Make It Boom Sport in So, Calif.
By ROY MAVFIELD
Publisher. Quart

^e9/mAfZA.,. "^ ^^ ^»^ ^ - -
^^
for DRIVE-IN THEATRES
:
:—:is^
Fabulous Profits
from frum
I
f/W/^
'/
ZA"^r^--^^^ hours
k
1
2
3
EASY
STEPS
will start NEW profits
rolling this Spring!
Contact your nearest
National Theatre Supply
Co. representative.
Join the Offical All-
American Quarter Midget
Racing Association.
Follow simple -tested
procedures for installing
quarter midget racing.
And here's what you
receive when you join the
^C//?^/j
OFFICIAL ALL-AMERICAN
QUARTER MIDGET RACING ASSOCIATION
* Complete information and
plans for installing a dirt
track and conducting races
* Six or more latest type gasoline
motored V4 midget racing
cars
* Insurance coverage
* Financing plan
* Advertising and promotional
kit, together with tips on how
to profit most from your
equipment
• Supply source for accessories,
such as crash helmets, uniforms,
badges, insignias, etc.,
to be sold through your concession
stands
• Theatre participation in
Regional and National, as
well as Local race meets
• Exclusive area dealership for
midget racing cars
• Many other bonus advantages
WHAT IS
QUARTER MIDGET RACING?
It is one of the fa3test growing and most thrilling sports in the country today!
Boys or girls, age 5 to 15, race in miniature gasoline powered racing cars under
conditions and rules established by the Official All-American Quarter Midget
Racing Association. The racers are exact replicas of the real thing, but their
motors have governors to let .speeds conform with the children's age group. Quarter
Midget racing is an all family sport! Father or Mother, or both parents, act
as "pit man" during practice sessions or actual racing. Safety officials, insurance
executives, and other safety minded citizens approve Quarter Midget racing as
one of the best means to instill the fundamentals of driving techniques and
courtesy at an early age.
OFFICIAL ALL-AMERICAN
The only National Association of Quarter Midget Racing devoted exclusively to Drive-In Theatres.
DON'T WAIT! Contact your nearest National Theatre Supply Company representative TODAY!
BOXOmCE May 26, 1958 w-u

Drive-Ins
Discover
(Continued from W8>
send his car off course. Safety belts must be
used.
As to cost, the figure most generally tossed
out when construction costs are discussed Ls
$1.500— a sum which includes 500 tons of
.sand. 180 torus of nongrade ba.se (crushed
stone I and 225 ton.s of clay or a combination
of 60 per cent clay and 40 per cent crushed
granite, clearing and preparing the land,
dram tile and pit area materials. The cars
vary in price, running from about $300 for
the smallest models to approximately $650
for the larger sizes.
FLASH! THB ALL NEW 19S8
MANTl 1/4 MIDGET
Here is Americo's sotest—most attractive
Now available tor Drive-in Theatre operations,
Montz engineering offers
safe, rugged, economical operation in
a little gem performer. Write for full
details.
Also now availoble the "MANTZ" Cort
[for dads who wont to play race
driver). Complete cort pointed ond
reody to run $139.50
Kits QvQiloble $99.95
All prices F.O.B. Bell Gardens, Calif.
Write Depf. B.
The racing area itself, according to John
D. McCarry, of the Wahlborg Engineering
Co.. one of the important companies In the
field, requires a minimum area 136 feet by
68 feet, with a racing lane 20 feet In width.
Tracks must be banked, but the Wahlborg
Co. as well as others In the Industry, provide
plans and specifications for those Intending
to build. If an exhibitor Intends to use the
track primarily as a concessions Item, a
smaller area, 40 by 70 feet, can be u.sed.
"Around the outside edge of the track,
there must be a guard fence to keep the
cars within bounds," McCarry .said. "Some
tracks have used hay bales successfully. However,
a more permanent and better looking
fence is made of 'i-lnch plywood or 2 by 8
midget
MANTZ MIDGETS
6359 Florence Ave., Bell Gardens, Calif.
Phone: TOpaz 1-8612
planks against 4 by 4 uprights placed every
[our feet. We have found it good practice to
put a link or heavy fence about four feet
back of the wood fence. This keeps spectators
from hanging over the wood fence and distracting
the little drivers with comments
like faster, faster,' etc. Too, some insurance
companies will give a better rate If a second
fence is used."
If the track is to be operated primarily as
conce.ssiorLs, any number of cars can be used,
but, McCarry says that on the basis of experience
optimum return seems to be
achieved with ten—half large and half small
or medium atxiut the best combination.
"On the average," he says, "we find that
the operator will take in from $4 to $6 per
car per hour of operation. The charge made is
almost always 50 cents, occasionally 25 cents,
for a ride of five laps around the track, or
about two to three minutes on the average.
"In the well-populated areas, a .setup of
ten cars will usually pay off in 90 days. That
is a good return. In addition the publicity
value is tremendous."
While the concessions angle is the bigmoney
in the operation, the major publicity
comes from a tie-up with local racing clubs,
which if they are not in existence, can easily
be organized, McCan-y says. This group is
given use of the track, .say on Sunday afternoons
or some evening hours. The club does
all the work, with the owner merely providing
the facilities Or the theatre can organize
its own club, as the Union Drive-In in Union.
N. J. (story elsewhere in this section) is doing.
Whatever the approach, it looks like a
new profit-earning venture for many outdoor
theatres.
AIMED FOR CAPACITY BOXOFFICE-CONCESSION SALES
WITH QUARTER MIDGET RACING
A NATURAL DRIVE-IN DAYLITE ATTRACTION
FOR THE ENTIRE
FAMILY
THE FAMOUS OFFYETTE SPECIAL
OFFERING SPECIAL FEATURES
DESIGNED NECESSARY for
DRIVE-IN THEATRE OPERATION
-AND-
JUNIOR MOTOR SPORTS PLAN
NOW OPERATING AND PROVED
For complete operating and purchase plan contact:
JOE HORNSTEIN, INC. "fl;^Z„^..
341 W. 44th St., New York 36, N. Y. 273 W. Flagler St., Miami 36, Fla.
Send for
Descriptive Booklet
on the Vi Midget
Drive-ln Racing Story
FREE
W-12 BOXOFFICE :: May 26. 1958

COMPARE
With so many brands of quarter midgets being
manufactured today, it's naturally hard to decide
which to choose and how to spot sales persuasive
gimmicks that add nothing to the car but weight
and expense.
Race-Craft has been the leader in quarter midgets
from the beginning. Many midgets on the market
today are factory fill-in sideline products. We at
Race-Croft build only quarter midgets, in volume
that allows top quality, record breaking cars at
the lowest comparable price. Talk with other Race-
Craft owners at the tracks and see why the winning
cars ore RACE-CRAFT.
^
SALES LEADER OF
SOUTHERN CALIFORNIA 1
RACING- CAPITOL OF AMERICA
ik Jk Tkr
^ FOR KIPS 4^15
YOUR CNOICr Of SI2B AND COLOR,
A ik t
[
RECOIL
STARTER ^
s^ AUTOMATIC CLUTCH /
NO PUSHING TO START - DEPENPABLE
SAFE EASY CONTROL
o «^
8474 E. GARVEY AVENUE
SOUTH SAN GABRIEL, CALIF.
ATlantic 0-4747
BOXOFHCE :
: May
W/liti^i(|^'Ve^ai^
26, 1958 W-13

Track 'Preview' Draw
70 Circuit Executives
By AL. STEEN
NEW YORK— After many months of preparation,
the Union Drive-In Theatre. Union,
N. J., will raise the curtain on quarter midget
car racing next Friday (30t. marking the
first attraction of its kind in this section of
the country.
While these miniature tracks have been
popular as Individual components or as a
paj-t of concessions in amusement parks,
principally in tJie western states, the Union,
operated by Eastern Outdoor Theatres, has
taken the lead in making the sport a daytime
attraction in a normally nighttime operation.
The plan is to install the tracks in other
units of the Eastern drive-in circuit.
A "preview" of the innovation was held
recently at the Union where approximately
70 executives of circuits in the area and from
as far south as Dover. Del., gathered to watch
the cars in action and to learn about the
rules and regulations governing the races
and the pai-ticipation of the youngsters in
them.
The cai-s used in the demonstration were
Scene at the Union Dnve-ln as midget racers perform tor exhibitors.
Offyettes, for which Joe Hornstein, Inc., of
New York is the distributor. Robert Mohr, of
the Hornstein organization, who has been
training the kids in the art of safe midget
driving, told the visitors that the Union had
1.800 applicant's and more than 200 boys and
girls had been accepted under the rules.
Mohr explained the rules as follows:
NOW! A NEW MONEY-MAKER FOR YOU
jnJdJtT *7^e Wanld'l ^ineit Small l^acUtf Can.
SAFETY-ENGINEERED
Completely
for
Safe
Youngsters
Peppy! Thrilling! Sofe! The new Moss
"Midjet" opens o new world of fun
for your customers—a big new source
of profits for you. Fibreglass body.
A money-moker!
The SAFETY FIRST Car
Any child between the ages of six and 12
inclusive, in good physical health, is eligible
to become a member of Eastern's Junior
Motor Sports. Members are cla.ssified as
trainer, novice, regular and advanced.
After a cliild has enrolled as a member,
either at the theatre or at a sponsor's place
of business, he must report to the theatre
with a parent or guardian to undergo his
training. Time and dates for trainee classes
will be announced regularly at the theatre
and also in newspaper advertisements, Mohr
said.
When a child has satisfactorily passed his
training and receives his novice membership
card, he will be declared eligible to compete
in his age group with other novice-rated
Junior Motor Sports. After a child has won
five events in his basic group, he must then
compete in the next higher classification.
Junior Motor Sports may compete only during
regular scheduled events at the official theatre
track. No cars may be removed from the
theatre nor can a Junior Motor Sport compete
without his official sponsor or authorized
substitute being present and in possession of
an admittance ticket for the theatre's regular
performance that day.
Write or
phone now
^^ and Vx Midgets in Brilliant Colors
Available
With Clutch
FIRST IN
ENGINEERING
PERFORMANCE
and
VALUE
MOSS MIDJET SALES CORP.
392 E. Beach Ave. ORegon 8-9576 Inglewood, Calif.
ALL-AMERICAN Is Top Place Winner
in the Quarter Midget Field!
Get Top Profits for Your Drive-In
with This Popular Champion
* Complete and ready to run as sold
* All "extras" are standard equipment
* Tubular Steel Frame and Fibreglass Body
* Available in Super Deluxe personalized
colors
^J
ADVERTISERS INDEX
Check for Additionot Information on Quarter
Midget Racers.
To:
Equipment Editor: BOXOFFICE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Advertisers:
Page
Ali-American Quorter Midget Racing Ass'n Wll
Almond Automotive Equipment Co W 9
O J*>e Hornstein, Inc W12
D K & O Models, Inc W14
O Monfz Midgets W12
n Moss Engineering Co W14
n Race-Craft Wl 3
D Rassey Mfg. Co W16
Q Wahlborg Engineering Co WIS
Name:
Theatre:
Fully Guaranteed — Call or Write — for Details
K 6l O Models. INC
14720 Keswick St. / STate 6-7752
Von Nuys, Colifornia
Address:
City:
W-14 BOXOmCE May 26, 1958

—
FAR AHEAD DESIGN.
IN
PERFORMANCE
AND
EARNING POWER
QUARTER MIDGET RACERS
The Most Experienced Name in
Quarter Midget Racing
Safe • Low Cost Operation • Durable
Operates in an Area Only 70 by 40 Feet
Here's the Newest and Biggest Little Attraction
For Boosting Your Profits and Repeat Business
Wahlborg quarter midget cars put you "in the money"
fast— in this rapidly-growing, new family hobby-sport.
For Wahlborg means the most experienced name in
the manufacture and design of midget racers—in safety
in performance.
Here's the quarter midget car designed by experienced
engineers—built by skilled craftsmen—check these
features: Fiberglass body. Steel frame. Automatic
clutch. Variable governor. Outside cut-off switch. Briggs
& Stratton motor that runs 10 hours on a gallon of gas.
4h>-inch vvheelbase. 72-inch overall length. Plus attractive
colors.
Cash in now on midget racing—the modern version of
ride attractions—the hobby-sport for entire families. The
Wahlborg midget weighs only 145 pounds, but it's a
giant for profits. Don't miss out. Investigate now.
WAHLBORG Will Help You Plan, Set up
Your Own Midget Racing Installation
Save time! Start fast!
We've spent Uiousands of
dollars, thousands of hours, finding out how to
make things easier, more profitable for operators
of midget car installations. We'rk at your
SKRVICK. Write loda\ for full information on
this monev-making opportunity.
WAHLBORG ENGINEERING COMPANY
Box 1277 Waiterio Station Torrance, California
Largest Factory in the Country Devoted Exclusively to Manufacture of Midget Racing Cars
BOXOFFICE :
: May
26, 1958 W-15

^p
Types of Midget Racers on the
Market
Shown here ore some of the midget racers which
young Borncy Oldfields are piloting around quarter
midget tracks throughout the country, including
drive-in theatres which hove moved into the field
this spring. Most cars come either assembled or
in doityourscit kits, and in sizes to accommodate
the smallest speedsters to the IS-ycor-olds who
are the seniors in the midget racing world.
Manti Midget
Wahlborg Model 350
Race-Craft
Moss MidJet
Rossey Rocket
Oftyefte
All-American Ass'n Awarding 4 Scholarships to W
inner
PITTSBURGH—Four college or university
scholarships will be top awards to winners
of national drive-in theatre quarter midget
racing championships, which are held under
supervision of the All-American Quarter
Midget Racing Ass'n. Any boy or girl, 5 to
15 years, may apply for membership in the
association and become eligible for the competitions,
as well as receive instructions in
handling the miniature cars and participating
in a series of practice sessions.
The association is now chartering tracks at
outdoor motion picture theatres, with eleven
tracks becoming affiliated within the last
few weeks, from Denver in the west to Beaufort,
S. C. in the east.
Among the drive-ins where ground has been
broken for tracks built to association specifications
are:
Mount Lebonon Dnve-ln, Washington; Twin Hiwo^
Dnve-m, Crofton; Storl.ght Drive-m, Uniontown;
Woodland Drive-in, Homestead; Hi-Way Drive-in,
Dubois, and Blue Sky Drive-in, Elwood City.
COLORADO—Centenniol Dnve-ln, Denver.
SOUTH CAROLINA—Greenlown Drive-ln, Beaumont.
WEST VIRGINIA—Westover Drive-ln, Morgontown,
and Storlight Drive-ln, Foirmount.
In forming the All-American Quarter Midget
Racing Ass'n, the primary purpose was
to maintain a national set of rules and specifications
and to supply incentives which will
make the youngster want to participate in
quarter midget racing at drive-in theatres,
according to R. K, Bowman, public relations
director.
Bowman said the interest in midget racing
at drive-ins has received a tremendous spurt
this spring.
The association is operating exclusively
through drive-in theatres with the hope that
"national recognition of quarter midget racing
will be synonymous with the drive-in theatre
industry."
K&O Models,
Inc.
Almond's Cherokee
W-IG
^- BRING EM IN EARLY!
ADD RASSEY ROCKETS
-^g^^^P
These ore red 3 hp. '/4-Midget
Roeers, designed for sofe operation
by children from 5 to 16 yeors of
oge.
AS A NEW
PLAYGROUND
ATTRACTION!
RASSEY MANUFACTURING COMPANY
19138 DEQUINDRE. DETROIT 34, MICHIGAN
Exhibition Races Open
Pa. Drive-In Track
LUZERNE, PA.—An exhibition race Saturday
1
24) inaugurated the quarter midget
race track at the Dallas Outdoor Theatre
here. Members of the Lehigh Valley Quarter
Midget Racing Ass'n participated in the opening
event, and one of its members lectured
to the local association on the fine points of
the sport.
Six quarter midget racers and a pace car
have been purchased as part of the track
equipment, and A. Harden Coon, treasurer of
the company, says the organization is ready
to take the lead in midget racing in this area.
A regular program of racing is now being
worked out, with events scheduled fairly
regularly throughout the season in the daylight
hours preceding the show.
BOXOFFICE May 26, 1958

Cinemiracle Debut
In Chicago June 20
CHICAGO—Cinemiracle will mtake its debut
in the midwest June 20 with the premiere
of "Windjammer" at the Chicago Opera
House. The Opera House is now accepting
mail orders for the first eight weeks. All
seats are reserved, with evening performances
scheduled to start at 8:30 Monday tlu-ough
Saturday, and 7:15 on Sundays. In addition,
the Opera House will show Wedne.sday, Saturday
and Sunday matinee performances,
starting at 2.
At least 1,000 seats ai'e being removed or
covered for the showing of "Wmdjamnier"
to make room for the big projection booth,
and to eliminate locations which do not offer
a perfect view of the wall-to-wall screen.
The opening night will be a benefit for
the Peacock Camp for Crippled Children.
On the previous night (19) there will be a
preview for the press, the trade. Boy Scout
leaders and members of civic gi-oups. The
Aaron D. Cushman & Associates will handle
the publicity for Cinemiracle.
Annual MITO Session
Probably in October
ST. LOUIS—Plans for the annual meeting
of the Missouri-Illinois Theatre Owners were
initiated at a meeting of officers and directors
at Ruggeri's restaurant here Tuesday
(13).
The dates and place of the meetng will be
selected by a committee named by President
Eddie Clark, of Metropolis, 111. The early
part of October is favored.
Reports on the San Fi'ancisco meeting of
TOA were made by George Kerasotes of
Springfield, 111., and Paul L. Krueger of St.
Louis. Kerasotes is chairman of the executive
committee of TOA and Kj-ueger is a
member of that committee.
Touching on the recently amiounced United
Ai-tists sale of 65 post-1948 pictures for use
on television, Kerasotes expressed the opinion
that the plan of Ernest G. Stellings,
president of TOA for the purchase of all
post-1948 pictures of all producers and distributors
to block their use on TV held out
the greatest promise to theatre owners.
Donald E. Sheppard, John Hancock Mutual
Life Insurance Co., and Phillip P. WUson,
manager here for Hancock, explained the
details of the group life insurance program
that TOA has worked out with the company
for members of TOA and their employes.
The unusual rate provisions of this group
life insurance program makes the Insurance
arrangement most attractive to anyone In
the business who is eligible to obtain the protection.
Details may be obtained through
either MITO or TOA.
The meeting went on record in favor of
the fullest participation by all theatre owners.
Including, of course, members of MITO
in the national advertising campaign that
has been worked out for the industry and
to be handled through COMPO.
EVERYTHING FOR THE THEATRE
St. Louis Theatre Supply Company
Mrs. Arch Hosier
3310 Olive Street, St, Louli 3, Mo.
Telephone JEfforjon 3-7974
RCA Theatre Supply Dealer
ST. LOUIS
Tohn J. Sweeney, 89. died in St. Anthony's
* Hospital recently. He is survived by several
daughters; Florence Patke, a retired
booker for 20th-Pox; Esther Steinberg, whose
husband Nat for many years was associated
with local film companies, and Grace Engelhaid,
with Real Art Pictures of St. Louis, and
who was named Miss Fllnu-ow of St. Louis
last year.
Daylight saving time ended in this community
at midnight Saturday il7i after it
had been "inflicted" upon local residents for
a period of three weeks. The switch proved
so unpopular the city council at a special
meeting voted unanimou.sly to return to
standard time.
The United States should take the lead in
an international effort to break down trade
barriers in all pai-ts of the world, Eric Johnston,
president. Motion Picture Ass'n of
America, and chairman of the Pi-esldent's
Committee for International Economic
Growth, declared at a meeting of the local
Ass'n for the United Nations chapter at the
Park Plaza Hotel. He proposed that the
United States, as the richest and gi-eatest
trading nation in the world, back the United
Nations In a truly massive effort to encourage
large-scale trade groupings in Asia,
Latin-America and Africa.
Leo F. Keller, president of the Columbia
Amusement Co. at Paducah, Ky., was seriously
ill in a hospital there . . Art La-
.
Plante. city and cu'cuit salesman for Columbia,
has retired. His successor is George
Cohn, who has been handling southern Illinois
and eastern Missouri accounts for the
past several years. LaPlante had been with
Columbia .since about 1930. Throughout most
of his career, he had been associated with
Clarence D. Hill, Columbia manager, who
died last November 11. They had been together
with such companies as Hodkinson,
Associated Producers and Pathe prior to joining
Columbia.
United Artists is accepting bookings for
"Around the World in 80 Days" for country
areas and smaller cities to start when the
schools close this summer. There will be 35mm
prints available. It is understood that the
picture will be brought back to the Esquire
In suburban Richmond Heights, where it had
its territorial premiere June 6, 1957 . . . Local
newspaper, radio and TV folk and others
who met Tina Louise, who stars in "God's
Little Acre," in her suite at the Park Plaza
May 15 found a very delightful person. A
friendly vi-sitor was Fred Hutchinson, manager
of the St. Louis Cai'dinals. Fred resides
at the hotel and dropped In with a new'spaper
acquaintance.
Exhibitors seen along Pilmrow included
Earl Vandiver, Kennett, Mo.: Eddie Rosecan,
who has closed his roller rink for the season
at Cape Girardeau, Mo.; Fi-ank Hall,
West Plains. Mo.: Albert Smith, Nashville,
III., ajid Joe Goldfarb, Alton.
Lt. Gov. Edward V. hong Of ClarksvlUe,
who owns and operates motion pictures theatres
In Elsberi-j' and Troy, Mo., was In the
reviewing stand in front of Soldiers Memorial
when the Aimed Services Week parade
passed In review Saturday.
Film Council Founder
Feled in Si. Louis
ST. LOUIS—Mrs. Arretus Pranklyn Burt,
who 29 years ago founded the Better Films
Council of St. Louis, the first organization of
its kind, to block political censorship of motion
pictures in her state and nation, was
accorded a surpri.se honor at the annual installation
luncheon of the council at the
Congre.ss Hotel here Fi-iday
il6).
J. Stanley Mcintosh, a representative of
the Motion Picture Ass'n of America, who addiessed
the meeting on "Closeup Action,"
presented to Mrs. Burt a citation from the
council women which read:
Presentation Distinguished Service
Award, MARTHA ANN BURT, in Recognition
and .Appreciation of Her Noteworthy
Leadership; Founder, Pa.st President
and Honorary President of the
Better Films Council of Greater St. Louts,
Inc.
Her inspiration, influence and guidance
in the founding of the Federation
of Motion Picture Councils for the establishment
of cooperation and understanding
between the council and motion picture
organizations, and her untiring devotion
to the cau.se of bringing to the
public the best in Motion Picture Entertainment.
The framed citation was signed by retiring
President Emma R. Kennedy, Alma D.
Km-th. Estelle Lundergan, Mary Anna Lay,
Stella Sauer and others.
Then Mcintosh presented a bouquet of
ro.ses on behalf of the motion picture producers
and distributors of America.
Mrs. Burt expressed her thanks and humility.
The new officers installed by Mrs. Burt;
president, Mi's. Karl Kurth; vice-presidents.
Mrs. George McCalpin, Miss Gertrude May,
Mrs. Harold H. Feller, Mi's. Richard F. Moll,
and Mrs. Herman A. Lay; sixth vice-president
and counsel, Milton Napier; recording
secretary, Mrs. George C. Guenther; corresponding
secretary. Mrs. Leo B. Lundergan;
treasurer. Miss Stella Sauer, and auditor,
Mrs. T. J. O'Donnell.
The winners of the council's essay contest
based upon reviews of motion pictures in
which 19 finalists were considered were announced
at the meeting by Mrs. Guy Randall.
Mcintosh, executive director. Teaching
Film Custodians, Inc., in making a plea for
increased support by the film councils for
the outstanding films now coming from
Hollywood in considerable numbers, said:
"The industry is going to make a definite
campaign to encourage young married people
from the age of 20 to 39 to go to the
movies more often. It seems to me a babysitting
sen'ice sponsored by the council would
be the most effective way to aid this group
In thts way you can encourage. In a very
practical way, attendance at the motion pictures
you want to support."
"SELECT" FOUNTAIN SYRUPS
DRINK DISPENSERS
Select Drink Inc.
4210 W. Florlilant At*. Phone
SI. Louli 15, Mo. Evergreen S-5935
BOXOFFICE May 26, 1958
C-1

. . Other
. . Don
. . Mrs.
. . The
. . Don
. . An
—
KANSAS CITY
/^iif »l the coiivfisation pieces on Filmiow
la.sl Monday and Tuesday was the absence
of BOXOFFICE. only a few scattered
copies of which were delivered. Learning that
the magazine was delivered to the central post
office at Its usual time, staff members canvassed
postal officials and learned that mast
of the local sacks of the magazine had been
put on an outbound train by mistake. The
sacks evidently were returned to town about
noon Tuesday, because a few more copies
dotted the Tuesday afternoon mail and the
rest were delivered Wednesday morning. We
regret the delay.
Note to exhibitors: .\I1 Filmrow exchanges
h^ro will be closed Friday (30)
for the Memorial Day Holiday.
WB Manager Russ Borg. Will Rogers Memorial
fund chaiiman here, has called a
meeting at 10 Tuesday morning (27 1 in the
20th-Fox screening room. Exchange managers,
circuit officials and other active workers
in local Will Rogers Memorial activities
are asked to attend. The purpose of the meeting
will t>e to make chest X-ray checkups
available without charge to members of the
motion picture industry and the amusement
industry and their adult relatives by means
of a mobile X-ray unit. Borg reminds all
concerned that anyone connected with these
allied industries is eligible for free care and
treatment at the Will Rogers Memorial Hospital
should the X-ray disclose a pathological
chest condition. Family members too are
eligible for this care and treatment.
Jack Brauna«:el, general manager of United
Theatres, announces the circuit's acquisition
MR. EXHIBITOR
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If
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MISSOURI THEATRE SUPPLY CO
115 West 18th St.
Boltimore 1-3070
Kansas City 8, Mo.
RCA THEATRE SUPPLY
DEALER
Everything for the Stage
• CURTAINS • TRACKS • RIGGING • STAGE
LIGHTING • HOUSE DRAPERIES
GREAT WESTERN STAGE EQUIPT. CO.
1324 Grond Konsai CIfy, MIsiourl
S2.00 FOX HOLE SPROCKETS $2.00
Let us regrind your old sprockets
STEBBINS THEATRE EQUIPMENT CO.
1804 Wyandotte Kansas City, Mo.
of the Williams Theatre at Aslidowii, Ark.,
effective Memorial Day. Biaunagel, whose
headquarters are in North Little Rock, was
Commonwealth drive-in supervisor here before
joining United Theatres and was a featured
speaker at the combined Show-A-Rama
convention here in March . Nomar
Theatre in Wichita, which was operated by
Robert Harris prior to his induction into
the armed forces, has been taken over by
Thomas Gordon and will stay open. Eddie
Golden will buy and book for the house.
.
Ray Welker, Buena Vista accounting chief
from the west coast, was here for several
days after visiting the Denver and Dallas
offices. He left here for Chicago
Carnie. Howco manager here, was
. . Bob
back in
the office after a swing through Wichita and
Council Grove which resulted in several
early June bookings for "And God Created
Woman" . . . Bob Hoff of the Ballantyne
Co. of Omaha was on the Row after playing
in the Variety golf tournament in Des Moines
Monday, an outing which, he said, netted
him a lot of fresh air—period.
Fast-moving titles on Capitol Flag & Banner's
business barometer last week were:
Love Slaves of the Amazons, God's Little
Acre, St. Louis Blues, Ten North Frederick
and This Happy Feeling.
. . .
Ray Roberson of the Roxy Theatre and
West-Vue Drive-In at Newton, long an apartment
dweller, has moved his family into a
duplex home . Bessie Gottschick of
the Victory in Wichita was reported to be
resting comfortably following sui-gery at
Wesley Hospital there The Slothowerowned
State Theatre remodeling in Wichita
is rapidly nearing completion and the house
will reopen soon. The theatre has been reseated
with chaii-s from the dismantled Pix
at Mulvane
. Burnett of the State at
Larned soon will have a lawyer in the family.
Young Don graduates this year from the
University of Kansas School of Law. He won
a place on the school's moot law team and has
argued cases in St. Louis and at Washburn
University in Topeka.
Mr. and Mrs. John A. Smith, who closed
their Stockton Theatre in Stockton, Mo., last
January, have reopened the house, and were
on the Row buying and booking for it last
week. The house is operating at present on
a Pi-iday-Satui-day and Sunday-Monday
change . Missouri exhibitors on the
Row included Louis Crowe of the Dixie in
Odessa. Glen Hall of the Hall Theatre and
Green Hill Drive-In at Cassville, Fi-ank
Weary sr. of Richmond, Glenn Jones of
Gravois Mills, Jim Taylor of Maysville,
Charles Lawson of Stanben-y, Eddie Landau
of the State Theatre at Mound City, Virgil
Harbison of Tarkio, Harley Fryer of Lamar
and Dave Williams of King City,
Kansas theatre folk on Filmrow in recent
days included Hank Doering of Gamett, Mr.
and Mrs. Glen Cooper of Dodge City, Mi-,
and Mrs. Rudy Rose of the Swan Theatre at
LaCygne, and Mr. and Mrs. Bill Plynn of
Emporia.
WOMPI Notes: Board members and committee
chairmen of the local chapter met
Tuesday noon (20) with President Hazel Le-
Noir directing the meeting. One of the main
topics under discu.ssion was the chapter's
decision to participate in running one of the
games "concessions" at the coming MPA
picnic June 16. A regular luncheon-meeting
of the chapter will be held Tuesday (27 1 at
noon in the Columbia Pictures clubroom,
with all members urged to attend.
At National Screen Service the vacation
season was starting, with George Crandal,
.shipper, off to California with his family.
Daniel Lester Patz, son of Manager Lou
Patz, was due to begin his third season as
summer "general utility man" in the .shipping
department. Danny, who will be a Shawnee
Mission High School senior this fall, has
earned enough in previous summers to buy his
own car (but Dad gets tapped for running
expenses— says Dadi. Also at NSS, Margaret
Stanley is beginning to believe that black
kittens can be as unlucky as full-fledged
black cats. The reason for this opinion is
Tommy—small and utterly black kitten
whose playful antics caused her to take a
tumble which resulted in a broken toe!
Another new grandfather has been added
to the Filmrow roster. This time it's Cope
Forbes of RCA Service, whose first grandchild—a
boy named Christopher was born
to Forbes' daughter Phillipa (Mrs. Cooper
Oilman I on Mothers Day. The Gilmans live
in suburban Boston . Walker. WB
publicity man was in Minneapolis last week
working on forthcoming product . intensive
TV campaign was scheduled locally
to herald the opening of "God's Little Acre,"
new UA film at the Roxy Theatre Friday
(23).
Jim Ascher to
Columbia,
Covering So. Illinois
ST. LOUIS—James Ascher of Milwaukee
has joined Columbia here under Manager
Ray McCafferty, as southern Illinois salesman,
succeeding George Cohn. When Ai-thur
LaPlante, city and circuit salesman for Columbia
was retii'ed several days ago, Cohn
was promoted to take over that sales spot.
Ascher had been on the sales staff of MGM
at Milwaukee for about seven years.
Another recent addition to the Columbia
staff is Leon "Buzz" Hubert, who succeeded
Stanley Smith as eastern Missouri salesman
after Smith entered exhibition at DeSoto,
Mo., earlier this year. Hubert formerly
worked as a salesman for both Columbia and
RKO in the Milwaukee teiTitory prior to
coming to St. Louis several months ago to
follow another line of business. When Columbia
needed a replacement for Smith on
its sales staff. Hubert was induced to return
to the film business.
Central Shipping Agency
Will Handle WB Film
KANSAS CITY—In line with a policy being
pursued nationally by Warner Bros., the local
exchange is turning its shipping and inspection
activities over to Central Shipping &
Inspection Bureau effective June 1, according
to Russ Borg, exchange manager.
Shippers Francis Blanchard and Jim
Stephenson will move over to Central Shipping
at that time. The three women inspectors
at the exchange will retire on that date.
They are Myrtle Taylor, Ida Nivens and
Peggy Hays.
C-2 BOXOFFICE May 26, 1958

CONTACT YOUR JimLnlaaru ^ ^Jntennaiioruii EXCHANGE
CAPITOL FILM CO.
MAX ROTH
1301 So. Wabash AYCnue
CHICAGO 5, ILLINOIS
POURES
REALART
HELEN F. BOHN
441 Na lltinoii StTMt
INDIANAPOLIS 4, INDIANA
UNITED FILM EXCHANGE
ROBEKT F. HERRELL
120 West ISfh Stnet
KANSAS CITY 8, MISSOURI
REALART PICTURES
GEORGE PHILLIPS—HERMAN GORELICK
3216 Olire Street
ST. LOUIS 3, MISSOURI

.
. . Eleanor
—
—
——
—
—
CHICAGO
T ouis Philoii, operator of the Liberty in
MiehlKftu City, reported on Fllnirow that
he has taken over the Roosevelt in Gary . .
The TivoU In Mlshawaka. Ind. was closed
May 18 . . . Ted Myjewsky. operator of the
Calumet in Hammond, reported he is closing
the house May 31.
. . .
John Myers and five companions were here
over the weekend for a double header at the
ball park. Myers operates the Dixie and Indiana
The
drive-in theatres at Danville Sky Chief Drive-In at Pontiac was opened
for the season May 15 . . . John Thompson.
Columbia publicist, met Doris Day for an
in-between-trains visit. She was en route to
New York to make "Miss Casey Jones."
United Artists is arranging .saturation bookings
of two releases in the Chicagoland ai-ea.
"Paris Holiday" will go into 40 theatres for
Its first outlying break June 20. and "Run
. . . "Fl"om
Silent. Run Deep" will play 45 houses in its
first outlying run . . . Harry Goldman, UA
manager, vacationed in Florida
Here to Eternity" opened at the Loop on
State Street as a reissue May 23 . . Louis
.
Goldberg of Paramount is the new president
of Cinema B'nai B'rith lodge.
. . .
. . .
John Semadalas is vacationing in Greece
Irwin Joseph of Essanjay has been
dashing from Cleveland to Detroit. Indianapolis.
St. Louis. Milwaukee. Minneapolis.
Omaha. Des Moines and Chicago in connection
with openings of "Adam and Eve"
Sam Gorelick of Rank Film Distributors
of America and Joe Berenson of National
Theatre Advertising walked into their respective
offices Monday morning to find that
thieves had broken in and disrupted files and
desk drawers. The culprits got only a small
amount of petty cash.
.
Murray Oken was welcomed to Pilmrow as
representative in this area for Trans-Lux
Television Corp. Oken, transferred here from
New York, shares quarters at 1314 South
Wabash with George Reagan, local representative
for Trans-Lux Film Distributing
Corp. . . "Raintree County" will start a run
at 59 theatres in this area May 30 at prevailing
admissions. A day prior to the opening.
waarams
1310 CASS AVE. • DETROIT I MICH.
WRITE FOR SAMPLES-WO! 71^8
THESTRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything lor the Theatre"
SAVE $ YOUR SPROCKETS REGROUND
for Fox Hole Prints 52.00 eoch
LOU WALTERS (Repair Service)
8548 San Fernando Way Dallas IS. Texas
MC'iM will carry (iOO-hne ads in the local
newspapers .
Sullivan, .secretary
to MGM office manager Sydney Kaplan, is
going to attend a wedding while taking a
vacation in the East.
E. Gi Fitzffibbons. former publicist in this
areas for Paramount. ha,s opened up his own
office at 177 North State. He currently is
handling "The Pioud Rebel" promotion for
BV. and will do .some hosting over Memorial
Day to Alan Ladd. his wife Sue and .son
David. Later he will greet Olivia DeHavilland
and her husband. But what's won-j'ing him is
the arrival of King, champion collie .sheep
dog who appears in the film. Ed Hale of New
York BV came in to assist.
MGM booker Larry Maloney flew to Atlanta
for a few' days to visit friends . . The
.
opening of "Hot Spell" at the Esquii'e has
been postponed indefinitely. "Ci'y TeiTor"
opened instead . . . Kermit Ru.ssell of DCA
is happy. "Confessions of Felix Krull," "Cast
a Dark Shadow" and "Rouge et Noir" will
have early openings at the Surf, and the
Monroe started a combination run of
"Blondes in Bondage" and "Flesh Is Weak."
Bud Westmore, Hollywood, was here over
the weekend 1 24-261 to help publicize "This
Happy Feeling," which will open at the Oriental
on the 29th. On opening day John
Saxon, co-star, will make three appearances
on the stage, each performance to be handled
by the city's top columnists—Kup of the
Sun-Times, Weitzel of the Daily News, and
Lyons of the Chicago Tribune. Meanwhile,
the girls of Jones Commercial High School
have elected Saxon as "King" of the graduating
cla.ss . . . "Teacher's Pet" will go into 40
houses in its first outlying break.
Foster Blake, western sales manager for
Universal, was here for conferences with
Mannie Gottlieb, district manager, and Lou
Berman, local manager . . . UA publicist
Wally Heim is busier than the proverbial
one-arm paperhanger planning a whing-ding
for the premiere of 'The 'Vikings" at the State
Lake June 16.
Earl Vaughn Is
Dead
HARDIN. ILL.—Earl Vaughn died recently.
He and his wife had been operating the Town
Hall Theatre on weekends only. For a number
of years they had also operated the
Vaughn Theatre in Kampsville, 111., but were
forced to close that house because of poor
business.
Picks Midwest Man
NEW YORK—William Gibbs, director of
the MGM-TV commercial division, has
named Peter Del Negro sales representative
of film commercials in the midwest. He previously
held a midwest sales post for UPA
pictures. He will headquarter in Chicago.
John W. Hayton Dies
CARTER'VILLE. ILL.—John W. Hayton,
owner of the Hayton Theatre for many years,
died of a heart attack recently. He is survived
by his wife and a son William, an attorney
in Chicago.
500 Race Fever Takes
Over at Indianapolis
INDIANAPOLIS—The racing fever, which
attracted nearly 150.000 fans to the Indianapolis
Speedway for the 500 qualification
trials Saturday alone, and other outdoor activities
have first-run theatres here deep in
the traditional May .slump. But "South Pacific."
in its fifth week at the Lyric, was
getting a t)oost from group sales for its best
take yet. "I MaiTied a Woman" was tops at
the boxoffice among the new attractions.
I Married a (U-l); All Mine to
(Average
Womon
Is 100)
Circle
Give (U-l) 100
Esquire All ot See (MGM) 75
Indiana Decision ot Sundown (Col); The Long
Houl (Col) 85
Keiths Stage Strucl< (BV) 80
Loews Paths ot Glory (UA); Gun Fever (UA) 90
Lyric South Pacific (Magna) 200
Strong Loop Opening
By "Sf.
Louis Blues'
CHICAGO—Two openers. "The St, Louis
Blues" at the Garrick. and "Bolshoi Ballet"
at the World Playhouse, were the bright
spots in Loop business.
Carnegie Across the Bridge (Rant

John AIsop Dies at 83;
Long at Jacksonville
JACKSONVILLE, FLA.—John T. Alsop. 83,
one of the city's first and its best-known mo-
JOHN ALSOP
tion picture exhibitor, died at his home here
recently after a long illness.
Once nationally known as "the mayor of
Florida," a title bestowed on him by the late
Will Rogers, Alsop served for 18 years as the
mayor of Jacksonville. He operated the downtown
Savoy and Grand theatres for many
years. He employed the fii-st theatre organist
in Florida at the latter theatre. A former
Pai'amount stockholder, Alsop was instrumental
in bringing motion picture production
studios to the city, but they all left here for
Hollywood prior to 1920.
He was a close personal friend of Ck)l. John
Crovo, retii-ed local exhibitor.
Crescent Firm Shutters
Morristown, Tenn„ Ritz
MORRISTOWN, TENN. — The
Crescent
Amusement Co. has closed the Ritz Theatre,
local second-run house, leaving this community
with only one motion picture theatre,
the Princess, for the first time in 30 years.
Crescent officials said that shuttering of
the Ritz was caused by the lack of demand
for second-run theatres. The equipment and
seats were to be removed immediately and
the building will be leased.
The Ritz, opened 20 years ago, was at that
time the third local downtown house. The
other two were the P>rincess, also owned by
Crescent, and the Palace, located on the first
floor of the old Jefferson. The Palace operated
for about three years, then closed
shortly after the opening of the Ritz.
In addition to the Princess, there are two
drive-ins in Morristown, the Skyline and
the King-Ridge.
Expand House Schedule
BLACKSHEAR, GA.—The Royal Theatre
here has expanded its operating schedule to
offer shows on Wednesdays and Thursdays,
as well as over the weekend. During the
winter the house had been closed on Tuesday,
Wednesday and Thursday, but now it is oi>en
every day except Tuesday.
Widow Manages House
CARRABELLE, FLA.—Mrs. Helene Dempsey,
widow of John H. Dempsey, is continuing
to manage the Rex Theatre here following
the recent death of her husband. Dempsey
died in mid-March of a heart ailment.
Columbia, S,C,, Drive-In Theatres Try
Many Gimmicks to Win Patrons
COLUMBIA, S. C—The new management
of the North 21 Drive-In here, in an effort to
get more customers on the lot, has put into
effect a series of gimmicks which have produced
some results. On opening night, the
theatre was free to everyone.
Then, there was a ten-cent night for
adults, which is being repeated weekly.
Finally, the airer is offering 15 passes on
special nights to the driver who brings the
most adults into
the lot.
The management figures that the concessions
will profit by the larger customer turnout,
even if the boxoffice suffers a bit.
Meanwhile, other drive-ins are setting up
various other formats in efforts to tui'n more
cars into their lots. Some are getting good
admissions for quick second runs of outstanding
films. Others are grabbing firstrun
rock and roll movies for the teenagers.
Al Lerner Is in Charge
Of Summer Kid Shows
MIAMI—Al Lerner, manager of Wometco's
Cameo Theatre, has been put in charge of
the circuit's Summer Movie Club shows, a
plan being put into operation for the fourth
year.
A long, hot summer wUl be here, says
Lerner, and Mom, Dad and the children will
want to know what to do with then- time. The
Tuesday morning children's shows should
help solve that problem.
For Mom, this arrangement usually helps
her catch up on her daily chores, knowing
that the kids are off the streets and in an
air-conditioned theatre enjoying themselves.
If Dad is a late sleeper, he knows that for
one morning he can sleep in comfort.
The Summer Movie Club consists of 12
special two-hour children's shows, each composed
of a selected featui-e, a "space serial"
and cartoons. The shows are scheduled for
Tuesday mornings during the summer vacation
season beginning June 10.
Season tickets, price $1, are good for one
child's admission to all 12 weekly shows. May
9 was the date they went on sale at the
Miracle, Tower, Surf and Essex theatres, and
the Gateway in Fort Lauderdale. Miami
neighborhoods will have them also.
Tennessee Tent Circuit
Bought by J. D. Watts
DOVER, TENN.—James D. Watts of the
Bearsprings community has purchased Vinson's
Motion Rctures and has begun showing
pictures in a number of area conmiunities,
including Bearsprings, Tennessee Ridge.
Stewart, Cumberland City, Indian Mound
and Lafayette. Shows are offered one night
each week in each community.
Watts bought the business from Mr. and
Mrs. Carl Vinson of ClarksvlUe, formerly of
Model, and will operate it under the name of
Watts' Motion Pictures. He plans to show
up-to-date pictures, newsreels and comedies
and will also book personal appearances and
acts from the Grand Ole Opry.
United Artists' "On the Beach" is a horror
film in which a radioactive cloud slowly destroys
the last inhabitants of the earth.
The Starlite Drive-In, operated by the
Palmetto chain here, continues its family
policy, as does the Skyway with its Kiddy
Park playground.
Outside of the ozoners, business is still
holding up well with firmly established policies.
The State Theatre, recently taken Into the
Irvin-Fuller Columbia Theatre Co. chain, has
a new manager, Prank Geiger. The chain has
Keith Pate at their Strand, while Will Desolate
is top man under owner-manager Jack
D. Fuller at the flagship house here, the Ritz.
Sam Hammond, manager of the State under
the Carver chain before it was sold, Is
now connected with the Hotel Wade Hampton
here. Hammond, a native Columbian, was
a veteran theatreman, having worked many
years in theatres in North Carolina. He came
here from Charlotte.
Governors in Miami
Get Courtesy Ducats
MIAMI—Courtesy admission tickets to the
principal theatres of Miami and Miami Beach
were given to all governors and top aides attending
the Governors Conference at the
Americana Hotel, May 18-21. The courtesy
was extended through the 24th.
The gold pasteboards read: "This courtesy
extended by Gov. LeRoy Collins and the Motion
Picture Exhibitors of Florida."
Gotten up by Wometco. the tickets granted
"Gubernatorial Grace" to the notables. They
bore the "Seal of the Sovereign State of Contentment,"
which was a reproduction of the
industry slogan design the circuit uses on its
ad head, "Get More Out of Life ... Go Out to
a Movie!"
Since Miami Beach and downtown Miami
theatres were most available to the governors
and their parties, the theatres honoring the
admissions were (in Miami Beach) the Beach.
Cameo, Carib. Cinema, Colony, Flamingo.
Lincoln, Normandy Surf; (in dowTitown Miami
i the Florida, OljTnpia, Miracle, Miami,
Paramount. These houses represent Wometco,
Florida State Theatres. Brandt and Claughton.
A memo from Mark Chartrand's office
alerted all theatre managers — "Governors
and their parties should be admitted to your
theatres with the least possible bother and
with the courtesy and deference due to dignitaries
of this high office."
Reduces Ticket Prices
CHATTANOOGA—Jim Edwards, manager
of the Rogers Theatre here, has reduced adult
admission prices. New prices are 30 cents
from 11 a.m. to 1 p.m., 40 cents from 1 pjn.
until 6 p.m. and from 6 p.m. imtll closing
time 50 cent^. Pieviously, prices were 50
cents for matinees and 65 cents evenings.
Children's prices remain unchanged at 15
cents.
Julie Mitchum in 'Want to Live'
Julie Mitchum, sister of Robert, has been
.signed for a top featured role in UA's "I
Want to Live."
BOXOFFICE May 26, 1958 SE-1

. . . Ben
—
High $92,000 Indicated
In Atlanta Newsboys Day
ATLA^r^A—Leonard Allen, chief baiker of
the Atlanta Variety Club, and other planners
this week predicted a record collection from
the Old Newsboys Day campaign Friday the
16th. Allen estimated the contributions would
exceed $92,000.
The final count will be announced the first
week in June, when the check for the amount
will be presented to the cerebral palsy clinic
here.
This year's event was the eighth annual
drive sponsored by the Variety Club and the
Atlanta Journal-Constitution. Variety members
and civic t)Oosters from all walks of life
sold a special edition of the Journal-Constitution
on the streets of the city throughout
Thursday night and Friday.
1
Sno Cone Machines
Popcorn Machines
Hot Dog Machines
ALSO
Complete Line of Concession Supplies
THE QUEEN FEATURE SERVICE,
Inc.
Complete Theatre & Drive- In Equipment
& Supplies
1912-1/2 Morris Avenue Phone ALpin« 1-3665
Birmingham 3, Alaboma
film BOOi^i OFflCf
Experience Industry — Integrity
ALBERT E. ROOK
160 Walton st. n.w.
,
ctoy\HG ,_.
tel. Jackson 5-8314 st»-tc'f'°i.oR»o*"
P.O. box 1422
'
^:t^l^i

CONTACT YOUR Jimenlaojz, Ml ^/iZa/inatia/ial EXCHANGE
APITOL RELEASING CORP
W. M. RICHARDSON
164 Wolton Street, N.W.
ATLANTA 3, GEORGIA
AMERICAN ASTOR PiaURES
R. F. PINSON
215 West 4th StTwt
CHARLOTTE 1, NORTH CAROLINA
COLONIAL PICTURES
R. V. REAGAN
492 So. S«ond Street
MEMPHIS, TENNESSEE
CAPITOL RELEASING CORP.
R. C. PRICE
137 Foraythe Street
JACKSONVILLE 2, FLORIDA
MASTERPIECE PICTURE, INC.
221 South Liberty St
NEW ORLEANS 12, LOUISIANA

. . George
. . Bob
. .
. .
. .
. . . Jack
. . Hugh
. . Other
'" !? »
JACKSONVILLE
poster Hawthorne. mana«er of the Capilol
Theatre in Clearwater, received a handsome
reward for his one-dollar donation to
the local Blind Children's Foundation of
Variety Tent 44 when he won a new 1958
Plymouth station wagon at a giveaway held
the night of May 17 in Variety's clubroom In
the Hotel Roosevelt. Chief Barker Bill Beck,
prior to leaving for a weekend fishing trip
to Crystal River, reported that more than
$1,000 was put into the BCF coffers as a result
of the promotion . . . Chief Barker Beck
said that a new set of hou.se rules for
Tent 44's quarters in the Roosevelt Hotel had
been placed in effect under the chairmanship
of Oliver Mathews.
Multiple day-and-date special engagement
bookings have become the rule rather than
the exception on the third runs of big' pictiues.
"A Pai-ewell to Arms" hit the screens
of three locaJ drive-ins and two indoor hou.ses
on May 8 and three outdoorers and three indoorers
had "Peyton Place" at the same time
begimiing May 14. Loew's Normandy Twin
Outdoor Theatre has the uncontested second
run of Hollywood product behind the firstrun
downtown houses . . . Pi-ed Kent's Main
Street and Southside drive-ins and Dixie
Drive-ins Atlantic Drive-In had a change of
pace when they switched to an exploitation
first-run double-bill of "Girls on the Loose"
and "Live Fast. Die Young," type of combination
which usually plays first-mn at the
downtown Imperial.
As a screen game,
HOLLYWOOD takes top
honors. As a box-office attraction,
it is without equal. It hat
>aen a favorite with theatre goers for
over 15 yearv Write today for complete detoili.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO.
S750 OmUhi SL • SkeUt. IIIIimIi
ORDER
LORRAINE
CARBONS
from
ROY SMITH CO.
365 PARK ST. JACKSONVILLE
One local exhibitor reported that he has
received numerous complaints from the parentis
of children under 12 that not enough
motion pictures .suitable for viewing by parents
and children at the .same time are
reaching the screerus of Jack.sonvilIe. Paients,
he .said, decry film.s with p,seudo science-fiction,
horror and adult themes, and prefer
their children to attend motion pictures
strong on un.sophisticated comedy and adventure
themes. Even .some of the westerns
which stress brutality have repelled many
discriminating parents, the exhibitor said,
and have lowered child patronage.
Jerry Jernigan, U-I .salesman, has been
transferred to the New Orleans territory,
following the reduction in personnel at the
local U-I office May 8 . . . 'WOMPI leaders
"Sunny" Greenwood and Jane Weeman
chaperoned a group of 21 of their Campfire
Girl charges on a weekend camping trip to
Fort Clinch State Park on Amelia Island .
Another of the highly succe.ssful WOMPI
rummage sales for the benefit of the Pine
Castle School for Retarded Children was held
In a Broad street grocery parking lot.
"Tubby" Watson, owner of the Oceanway
Drive-In. staged a four-feature "giant hillbilly
jamboree" which drew strong patronage
from rural folks in the north end of Duval
County . . 'Wolfie's, a leading southside restaurant,
.
continued for another month a tieup
with Florida State Theatres whereby purchasers
of Wolfie's $2.98 special steak dinner
were entitled to a ticket to any of the
FST houses in town.
The local branch office and warehouse of
the Southeastern Theatre Equipment Co.,
m,anaged by Herb Small, have been closed
and the stock of theatre equipment has been
moved to the home office in Atlanta .
Maurice Shaaber, former Wil-Kin Theatre
Supply salesman, is now an engineer with the
Florida Wired Music Co. with headquarters
in this city.
.
. . Walter
. . . Mrs.
Capt. Hans VIge, owner of the Pinecrest
Drive-In, provided his rural patrons with a
live rock 'n' roll stage show (le-lSI In addition
to a triple-feature rock 'n' roll screen
program Painter's Pox Theatre,
Fort Meade, has been reopened .
Powell, 20th-Fox salesman, has returned to
work after undergoing surgery
George Priedel. wife of another 20th-Pox
.salesman, escaped serious injury when her
car was demolished in a traffic accident .
Visiting here were Ed Campbell, owner of
the Tropicaire Drive-In, Miami, and the Dixie
Drive-In, Perrine, and Pete Dawson, booker
for United Theatres of Miami.
B. B. Gamer of Lakeland, president of the
Motion Picture Exhibitors Ass'n of Florida,
presided over a May 20 gathering of the
MPEOF board of directors at the Hotel
Hal Stanton, manager of the
Roosevelt . . .
Warner Theatre, Fort Lauderdale,
planed In
for a day to transact business and to visit
friends . . . Kermit Carr, FST home office
staffer, was called to Des Moines, Iowa, by
. . Bill Beck, director of the
the death of his father there . Corbit,
FST advertiser, left on a Naval Reserve cruise
for two weeks .
Five Points Theatre, has t)een named chairman
of an MPEOF statewide advertising
committee. Serving with him are Mark
Chartrand, Wometco Theatres, Miami; Mark
DuPree. Florida State Tlieatres, and Horace
Denning, Dixie Drlve-In Theatres, both of
this city.
. . .
Roy Smith, head of the Roy Smith Co.,
theatre suppliers, returned from a week's visit
to Chicago where he attended thi-ee conventions
in connection with his business affairs
Burns has returned to the Roy
Smitli Co. after an absence of several months
Jane Smith left the Roy Smith Co. and
returned to her former home in Virginia becau.se
of a .serious illness.
Visiting exhibitors included Joe Serugo and
Jack Cook, owners of the I.slander Drive-In,
Key West; Roy Bang, Apopka Theatre,
Apopka; Eddie Stern, Wometco Theatres,
Miami; Jerry and Louis Gold, Gold-Dobrow
Theatres, Pahokee, and Jimmy Biddle, Pay
Theatre, Jasper . Thomas is now
managing the Siesta Drive-In, Sarasota . . .
Jim Frazier, who is now double-billing a first
run and a sub-run feature program at the
Town and Country Theatre, said that he was
planning to return to a policy of exhibiting
foreign films.
. . . Jim
20th-Fox district managers visiting here
were R. Kniffin, Los Angeles, and Tom Mc-
Cleaster, Cleveland . visitors were
Jimmy Troy, Southeastern Theatre Equipment
Co., Atlanta, and George Walter, Lorraine
Carbon Co. of New Jersey
Mathews, former manager of the Capitol
Theatre, Plant City, was hospitalized.
Columbia Signs 6-Picture
Deal With Chas. Schneer
HOLLYWOOD — Columbia Pictures has
signed a new two-year, six-picture releasing
deal with Charles Schneer's Morning.side Productions.
Some of the new pictures will be
made abroad and a number will be in color.
Since 1956, Schneer has delivered four
pictures to Columbia, two of them, "Hellcats
of the Navy" and "20 Million Miles to Earth,"
released diu-ing 1957. "The 7th Voyage of
Sinbad," one of Columbia's Super Seven, in
Technicolor, starring Kerwin Mathews and
Kathryn Grant, will be released this summer,
as will "The Case Against Brooklyn," starring
Darren McGavin and Margaret Hayes. "Tarawa
Beachhead," starring Mathews, Julie Adams
and Ray Danton, is currently being
filmed and "Good Day for Hanging," to star
Fred MacMurray, is ready to start.
Co-Feature for 'Spy'
LOS ANGEI.ES—"Spy in the Sky," filmed
by W. Lee Wilder in Holland for Allied
Artists, will be tandem-billed with "FYankenstein-1970,"
the Boris Karloff starrer, for
domestic release. The latter is a Howard W.
Koch-Aubrey Schenck film. The package has
been set for a July 4 release date, according
to Morey R. Goldstein, sales manager.
fli'ive-ln
rrams
2310 CnSS AVE. • DETROIT 1 MICH
WRITE fOR SAMPIES-WO I Tine
SAVE $ YOUR SPROCKETS REGROUND
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LOU WALTERS (Repoir Service)
S548 San Fernando Way Dallas 18, Toas
SE-4 BOXOFFICE May 26, 1958

—
—
. . Julius
. . From
. . The
. . The
. . Roy
. . Charlie
. . Bill
'Little Acre' Leader
In Memphis at 130
MEMPHIS— It was Cotton Carnival Week
in Memphis—a week when theatre attendance
usually falls off, but two of the five
first runs managed to exceed average.
(Average Is 100)
Molco Let's Rock (Col) 50
Palace Knights of the Round Toble (MGM);
Ivonhoe (MGM), reissues 120
Stote Doy of the Bodmon (U-l) 100
Strand— God's LiMIe Acre (UA) 1 30
Warner Morjorie Morningstor (WB), 2nd wk. 80
MEMPHIS
Deopenings of theatres closed during the
winter featured the week In the Memphis
ti-ade territory. J. T. Hitt, owner, reopened
his Concord Theatre at Springdale, Ark., for
fulltime operation. Roy L. Cochran, owner,
has completed repairs to his Scenic Drive-In,
North Little Rock, and has reopened. Repairs
were made necessary by storm damage
so severe the Scenic had to close. J. A. Owen
has reassumed ownership and operation of
Gem Theatre at Amory, Miss. Jack Braunagel
has taken over the operation of Williams
Theatre at Ashdown, Ark., and will begin
its operation May 30. FVank Patterson
has sold his Vic Theatre at Strong, Ark., to
Joe Davis. Both were in Memphis on business
this week.
.
.
The Variety Club held its annual Cotton
Carnival party May 17 with a dinner and
dance from 9 to 1. Music was provided by
the Charlie Jones band Sunset
Drive-In, Calvert City, Ky., has opened for
the season . . . C. J. Collier has closed the
Harlem Theatre, Belzoni, Miss., until further
notice G. Berry closed the Dixie
Bell Theatre at Tupelo, Miss., May 17 . . .
S. M. Capps has sold the Joy Theatre at
Hayti, Mo. . Rex Theatre, Lilboum,
Mo., closed May 24.
Alex Thompson, district manager of Paramount
Tenarken Theatres, is going allout for
the opening of Elvis Presley's "King Creole"
at the Strand Theatre in Memphis July 1.
Memphis is Elvis' home town and his pictures
break records every time they are shown
here.
K. K. King, Rialto, Searcy; Pred Brown,
Nevada, Prescott; Victor Weber. Center,
Kensett: William Elias, Murr, Osceola; Lawrance
Landers, Landers, Batesville; John
Staples, Carolyn, Piggott; Roy Cochran,
Scenic Drive-In, North Little Rock; Walter
Lee, Rice at Des Arc and Gem at Heber
Springs; Jim Singleton, New, Marked Tree;
Moses Sliman, Murr, Osceola, and Don Landers,
Radio, Harrlsburg, were among Arkansas
exhibitors booking In Memphis.
Amelia Ellis, Ellis Drive-In, Mlllington; Guy
Amis, Princess. Lexington, and Louise Mask,
Luez. Bolivar, were in town from west Tennessee
. Mississippi came Mrs. Henley
Smith, Skylark Drive-In. Clarksdale;
John Carter, Whitehaven Drive-In, Grenada;
D. F. Blizzard, Okolona, Okolona; A. N. Rossie,
Roxy. Clarksdale; Theon Lyles, Ritz, Oxford;
Leon Rountree. Holly at Holly Springs
and Valley at Water Valley, and Lawrence
Foley, Palace, Tunica.
CHARLOTTE
.
Ctewart-Evcrett Theatres is closing the following
situations: Gay Theatre, Belmont,
May 17; Fuquay Theatre. Fuquay Springs,
May 31,
May
and Flamingo Drive-In, Laurinburg,
George Murray. Sundown Drive-
31 . . .
In, Newton, and Bill Stinnett, Kings Mountain
Drive-In, Be.ssemer City, were in conferring
with Charlotte Booking Agency
Bernice Ferguson, Howco inspector, is
. . .
in
Charlotte Memorial Hospital undergoing
treatment . Amalie Gantt, Howco Productions,
has
.
returned home after undergoing
surgery at Memorial Hospital. The Crest
Theatre, Wrightsville Beach, will open June
5.
. . . B. M. Bewell of the
The Flamingo Drive-In, Myrtle Beach, reopened
May 22 . . . Exhibitors in town were
Lyle Wilson, Roanoke Rapids; Rudy Howell,
Smithfield; Myron Holder, East Bend; Kenneth
Kornahrens, Dillon, S. C; W. G. Fussell,
Bladenboro; Jimmy Eamhart, Edenton;
Roy Champion, Wilson; Mrs. Lee Buchan,
Aberdeen; B. M. Bewell, McCormick, S. C;
Johnny Dineen, Draper; M. B. Goodenough,
Simpsonville, S. C; Daniel David, Bishopville,
S. C; M. M. Neeley and J. D. Couick,
Ben Hill, publicist for U-I,
Lugoff, S. C. . . .
Atlanta, was here in connection with "This
Happy Fueling"
Hollywood, McCormick, S. C. is operating on
weekends only.
Alice Craver, Universal, was on vacation . . .
At the Webb Theatre, Gastonia, N. C, Sonny
Baker has set up a unique display of a liquor
still in the lobby for "Thunder Road." The
picture was filmed around Asheville, N. C,
and had its world premiere in the Imperial
Theatre, Asheville. Jim Mitchum, son of actor
Bob Mitchum, was in Asheville for the
opening and came through Charlotte on his
way to the west coast. Emery Wister amusement
editor of the Charlotte News, appears
in a scene in the picture.
The Standard Theatre Supply Co. is erecting
a $65,000 building at 1624 Independence
Blvd. W. Dean Phillips, manager of the establishment,
said ground already has been
broken for the 6,500-foot structure and occupancy
is scheduled for August 1. The firm
is now located at 219 S. Church St. . . . The
Fox Theatre building at 211 S. Tryon St. will
be entirely rebuilt, but the type building to
be erected is not known. This building,
erected in the mid 1920s, is one of the landmarks
of downtown Charlotte. For years it
housed the Broadway Theatre, a vaudeville
house.
Managers and executives of WUby-Kincey
Theatre Corp. concluded a two-day meeting
here at the Hotel Barringer. Approximately
70 theatre managers as well as top officials,
from the company headquarters here and in
Atlanta, attended the sessions. At the first
day's session, Max Youngsteln, vice-president
of united Artists, spoke on advertising, and
the second day's session was devoted mainly
concessions.
to
Several score theatre owners came in to attend
a workshop sponsored by the Sindlinger
Corp. Mike Simons, formerly theatre relations
director of MGM, conducted the work-
.shop at the Charlotte Hotel. The Sindlinger
Corp. conducts surveys and engages In research
in the entertainment field.
Gordon Bradley, district manager for Paramount.
Wius in town, a.s wa.s Jud.son Moses,
publicist for MGM from Atlanta, Ga., here
sitting up .screenings for "Gigl" . . . Mary
.
Ellen Hartsell, Howco, went to Lenoir in
connection with the Piedmont Fellow.ship
rally . . . Scott Lett, Howco, was in Memphis
and Atlanta conferring with branch managers
Bradley, Stewart-Everett Enterprises,
is in Pi-esbyterian Hospital for
treatment and observation . Simp.son,
former salesman for Kay Film Exchange, has
gone to work for Dominant Pictures as salesman.
P. G. McGee from Winston-Salem, Walkertown
and Kerner.sville; Johnny Hendrix,
King; J. E. Haynie, Forest City; Alvin Caudell.
North Wilkesboro, and Ray Chapman
from Lincolnton were in conferring at Charlotte
Booking Agency. Other Filmrow visitors
were O. F. Auti-y, Mount Gilead; Mrs. Bi^unie
A. Yarley, Coats; M. E. Smith, Nakina; Walter
Bond, Bennettsville, S. C; M. L. Workman.
Cheraw and Chesterfield, S. C; G. L.
Faw, Albermaile; Jimmy Huatt. Lancaster,
S. C; Delmar Sherill, Statesville; George
Duffy, Oxford; O. T. Kirby, Roxboro; Zay
Bridges, Blacksburg, S. C; J. K. Whitley,
Kannapolis, and Mrs. Runa Greenleaf, Siler
City and Liberty.
.
Mrs. Dotty Glenham, Imperial Theatre, her
two daughters and Mi-s. Elizabeth Hinson.
Plaza Theatre, spent a recent weekend at
Myrtle Beach Myers, theatre
owner of Miami, Fla., visited his daughter,
Mrs. Gordon P. CheiTy, here and while here
became ill and .spent several days in Presbyterian
Hospital . . . T. K. Moose, former manager
of the Albemarle Road Drive-In, died
as a result of a heart attack . . . Mrs. J. O.
Moyle, wife of Ollie Moyle, stage manager at
the Carolina, and mother of Jack Moyle, operator
at the Charlotte, died recently.
SERVICE
and
COU RTESY
For over 20 years
OUR WATCH WORD
•CENTURY I'.l^'i^^T, STRONG ^1%^
CONCESSION EQUIPMENT AND SUPPLIES
STANDARD THEATRE SUPPLY CO.
215 e Washinoton
GREENSBORO. N. C.
T. L Lucy
219 So. Church St
CHARLOTTE. N. C.

. . Frances
. .
. . . The
. . Visitors
. . Jackie
. , Floyd
. .
NEW ORLEANS
pviTftt ONuii, loimeily with Piu-amouiit'.s
. . .
publicity depai-tinent in the souUieast
luid now a drive-in operator in the Carollnas
and distributor of a boxoffice stimulator
game, was in town on a combined business
and pleasure visit . . . William Bradley. Paramount
manager, attended a second meeting
in Atlanta in recent weeks. The latest meeting
wa.s a conference of southeast branch
managers with general .sales manager George
Weltner from the home office in New York
Bob Wiltse. owner of the St. Bernard
Drive-In. Aiabi. returned to home base in
Dallas after a month's stay here.
Koy Pfciffer, former Baton Rouge theatre
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WRITE, WIRE or PHONE ALPINE 5-8459
Monufacturers
Foam Rubber &
Spring Cushions,
bock end seat
covers.
Distributors
Upholstery fobrics
ond general seating
supplies.
THEATRE SEAT SERVICE CO.
A Division of
SEATING CO.
160 Hermitage Avenue
NashviUe, Tennessee
owner and now Louisiana distributor of janitor
supplies, was in town . . . Exhibitors seen
at 20th-Fox were Art Olensky. Roxy, Mobile,
Ala.; "Pic" Mosely, Picayune. Mi.ss.; Charles
Waterall sr.. Chatham, Ala.; H. G. Piophit
jr.. West Monroe: Harry Conrad. Broussard;
Robert Molzon. Norco, and daughter Anna
Molzon. Labadieville . . . Johnny Harrell,
Martin Theatres, was here from Atlanta.
.
Marie Kaiser of Columbia's booking department
and Lawrence Lynch Jr. have an altar
date June 28 at Mary Magdalene Church . . .
Columbia's office manager Jeff Kinerd and
Mrs. Kinerd are getting ready for a pleasure
ti-ek to Colorado early in June
Goodrow has been named
. .
territory
P. F.
representative
for Distributors Coi-p. of America
to handle DCA sales and distribution through
his local independent exchange.
Bill Cobb, president of Exhibitors Poster
Exchange, motored to Minden for a visit with
his sister Ruth Cheshire, partner-manager
of the indoor Joy. and his sister-in-law. Mrs.
Ruby Cobb, manager of the Joy Drive-In .
Eddie Mahoney. NSS shipping department,
is confined to Mercy Hospital with severe injury
to his knee cap, which he sustained in
a fall from a ladder while installing ventilator
screens at his home.
Lois Schneckenberger, NSS, will soon be
on her way to Florida for her annual leave
. . . Mi-s. Carmen Smith. NTS bookkeepercashier,
was treated to a dual birthday celebration.
Her co-workers presented her with a
gift and cake, while Ruth Toubman of Southeastern
Theatre Equipment entertainment her
at the auxiliary luncheon at Variety Club
quarters May 12 . . . Carl Cudia, RKO Orpheum
assistant manager, is staying close to
home tinkering with "Do It Yourself" articles
during vacation.
. . . Earl
Universal's Efficiency Club, wives, husbands
and friends, will congregate at the
home of Harold McGovern, a member of the
shipping department. May 31 to feast on an
outdoor chicken barbecue spread
. .
Collins, president of Hollywood TV Service,
was In to confer with Leo V. Seicshnaydre,
manager for Republic . John Fey, Blevlns
field representative, stopped over several
days to confer with Lester Dawes, the company's
manager in charge of warehouse and
tmcking service, en route to Nashville from
Nebraska and other western states where
Blevins has recently taken over several popcorn
processing plants.
Mrs. Claude Darce is confined to the Eye,
Ear, Nose & Throat Hospital for the removal
of cataracts from both eyes. Reports are that
the first operation proved successful enabling
.surgery on her other eye some time within a
week or so. The Darces own and operate the
New Opera House. Morgan City . . . Larry
Dufour left his post as salesman for Harold P.
Cohen Enterprises and has returned to his
initial Filmrow position with Warner Bros,
booking department . Sterling,
Dolores Scott and Barbara NettervlUe of
Pike Booking & Supply Co., McComb, Miss.,
excursioned here over the weekend to see
"South Pacific," the current attraction at
Joy N. Houck's Panorama.
.Abe Berenson, president of Allied Theatre
Owners of the Gulf States and Allied national
director, will attend the national board meeting
of Allied States A.ss'n in Baltimore May
27, 28 . at the Allied offices were
E. R. Sellers, Yam Drive-In. Opelousas; F. G.
Prat jr . Vacherie; William Butterfield, Lake
Drive-In, Pascagoula. Miss., and Joseph Barcelona.
Regina, Baton Rouge . Harvey
jr., head of the Bucna Vista exchange,
has opened a booking department here with
Jeanne Crozat at the helm. Previously, all
bookings were handled in the Dallas exchange.
The new booking .setup got under
way May 19 . . . Other exhibitors making the
rounds of Filmrow were Frank deGrauuw,
F&R Entei-prises, Abbeville, and W. E. Limmroth,
general manager, Giddens & Rester
Theatres, Mobile.
Joe Silvers, 20th-Fox, and Bill Thomas, Republic,
salesmen, were among the callers at
Pike Booking & Supply Co., McComb, Miss.
Variety Club quarters on May 20 was
the scene of a special hospitality hour as a
kickoff prior to the club's Golden Deed Cru-
.sade. a house-to-house march in the greater
New Orleans area to solicit funds for cerebral
palsied children. The Crusade is slated
to take place June 2. Special guests from
Hollywood at the get-together were Anthony
Quinn, Earl Holliman, Hal Wallis, Ziva
Rodann (Miss Israel), Valerie Allen and Liliane
Montevecchi along with area chairman
and area captains in the Golden Deed Crusade,
Variety members, auxiliary members,
WOMPIs and their sponsors . . . Milton Dureau.
president of Masterpiece Pictures, planed
to Nashville, Term., to call on the Bijou
Amusement circuit, thence to Atlanta and
the Martin Theatres, before returning here.
. . .
. . .
Marlcne Hug is the new secretary to G. S.
"Jerry" Kennedy, 20th-Fox office manager,
succeeding Lucy Lehrma, who resigned
Betty Clark, head inspector, and Jeanette
Howard, inspector, and shippers Bill Hirstius
and Earl Rozinol, imtil recently with Warner
Bros., now are with Film Inspection Service,
which has started to handle Warners' physical
distribution and inspection
Jernigan, former salesman with
Jerry
Warner
Bros, here and for the last few years with
Universal in Jacksonville, returned here wdth
the closing of the exchange there to take
over the sales post of Bill Houston, who resigned.
Leonard Allen, Paramount's publicity representative,
was in town escorting Hollywood
celebrities Anthony Quinn, Earl Holliman,
Liliane Montevecchi, Valerie Allen, Ziva Rodann
and producer Hal B. Wallis on their
round of personal appearances in conjunction
with the world premiere of "Hot Spell"
at the Saenger Wednesday (21) . . . Recent
visitors at Theatres Service Co. were Sol
Sachs, Dallas, Tex., district representative
for Rank Distributors of America, and Claude
Keller jr., Eunice, La., theatre owner
Actor John Saxon is slated to be in
.
town
June 3, 4 to plug "This Happy Feeling,"
opening at the Joy June 5.
Mrs. Ruby Cobb, who had assisted her late
husband John Cobb in the management of
the Joy Drive-In, Minden, is now in full
charge of business operation with Ralph Reid
continuing to buy and Ixjok. It is the property
of Bill Cobb, president of Exhibitors' Poster
and operator of a string of theatres in
Louisiana . Staples. Film Inspection,
is readying for a return visit to Atlanta,
her former abode, as part of her vacation. Incidentally,
Miss Staples appeared on TV recently
as a guest artist with Tony Almerlco'*
band playing "Spoons," a novelty act, which
SE-6 BOXOFTICE May 26, 1958

. . Mrs.
. . Ernest
. . Marty
. . Miami
has won her citywide recognition. Another
starring engagement was wltJi Phil Zito and
his band at Vai'iety's May Dance.
Bill HoUiday, Paramount manager, met
with Ed Chumley. special representative for
Cecil B. DeMille's "Ten Commandments"; W.
Gordon Bradley, southeastern division manager,
and southeastern exchange managers
in Atlanta Tuesday (13) in the interest of
distribution of the Biblical epic . . . Elvis
Presley's latest film, "King Creole," is scheduled
for a dual southern opening to be held
July 1 here in New Orleans, the scene of the
story, and in Memphis Presley's home town.
In from the 'Warner home office. New York,
were Sam Kellar, auditor, and Spaniel
Spencer, to direct the transfer of the front
office operation from the Memphis exchange
to the local exchange, the moving of local
physical distribution facilities and transfer
of personnel to Film Inspection Service. With
the closing of the Memphis office, two of its
employes, Charlie Jones, office manager, and
BOl Boyd, booker, have moved here to take
part in the booking service.
Filmrowites on the sick list were Mrs. Loraine
Cass, secretary to George Pabst, UA
southern district manager, who was in Baptist
Hospital, and Charles Varnado, Warner
Bros, booking department, who was bedded
at Touro . . . Mr. and Mrs. J. B. Adams, who
will henceforth give their personal attention
to the buying and booking of their Dixie
Drive-In, Columbia, Miss., were here on a
two-day visit.
Cartoon Shows Boom
In European Houses
MIAMI — Harold Goldgraben, chief of
Loew's overseas theatres who has been vacationing
here, in a conversation with Herb
Kelly, the News amusement editor, said, in
effect, that in Europe the cat-and-mouse
business is booming. He referred to motion
picture cartoons.
Here in Miami, as Kelly pointed out, patrons
get a seven or eight-minute cartoon on
the screen when they go to the theatre and
are satisfied with that. Abroad, however, as
Goldgraben explained, the funny characters
doing their slapstick stuff on the screens are
a big hit.
Europeans, Latins, North and South
Africans and Asians flock to the cinemas when
cartoons are featured and some theatres offer
six or eight Tom and Jerry episodes on the
same bill. These top-heavy cartoon bills,
Goldgraben said, were used as an experiment,
and in some spots they outgrossed pictures
like "The Brothers Karamazov" and
"Raintree County."
Latin countries, he continued, don't care
for musicals. They prefer the sentimental
and tearful. France, however, goes for the
tuneful films and "Les Girls" was a big success
over there. India vigorously censors sex
and brutality and scissors scenes regai'dless
of what happens to continuity.
"Gone With the Wind" and Greta Garbo's
oldies top everything abroad. In some places
these pictures have been brought back time
and again and they still draw crowds.
Drive-ins, Goldgraben said, are popping
up in Europe. Loew's built the first last
August outside of Rome. It accommodates
900 cars.
MIAMI
llenry Peters, who has been with Womelco
about five years and has .served in various
theatres, including the Coral Way Drive-In
where he had charge of concessions, is now
in charge of both theatre and concessions at
the North Dade Drive-In . Wucher,
tor so long one of Van Myers right-hand men
in Wometco's concessions department, resigned
to go into business with his father,
who has a food supply house.
Oran Cohen, who used to manage the Coral
Way au-er, had a nice promotion when he
got a top spot in the wholesale vending business
under Van Myers . Emmerling,
an executive of Loew's, has been in town
coordinating plans for the opening of the
chain's second Dade County theatre. It is
being constructed at 170th street and Collins
avenue, right along motel row. A July opening
is planned.
With "Merry Andrew" booked into the
Boulevard, Coral Way and 27th Avenue driveins,
Bui'ton Clark, who has charge of their
operation for Wometco, decided that this was
a picture which should go over big if it were
surrounded with the proper promotion. Clark,
an old hand at pulling promotion rabbits out
of hats, arranged a "Meri-y Andrew Circus
Day" for a Friday, Saturday and Sunday
weekend. He recalled that he had put on
the same sort of feature at a theatre in 1933
with outstanding success, and he went all out
on this one. Class ads in the papers heralded
the event. There were free pink lemonade
and hot dogs for all boys and gb-ls. Trained
animal acts and a clown act furnished the
thrills. Paper ponchos were supplied to keep
small fry clean. There was trick roping among
other sideshow features. So that adults
wouldn't have to stand around with nothing
to do, a "Balloon Saving Contest" was on
tap for Mom and Dad. Show went on from
Variety Wishing Wells placed
6 to 7:15 . . .
in clubs and restaurants about town have
become business barometers, indicating increased
and decrease in numbers of visitors.
When "Barefoot Mailman" played the
North Dade Drive-In, Burton Clark got permission
to post bulletins in all branch post
offices in the area, inviting postmen to come
see the picture free, "with or without shoes."
Clark played up the picture as a "Florida
western" . . . Producer Hal Wallis is expected
here from St. Petersburg, where "Hot Spell"
premieres.
Two cocktail parties, one for committee
members, at the Bay.shore Golf Club and another,
a champagne party, arranged by the
Women's Committee, at the Gallery, will
highlight the Committee of 1,000's drive for
Andy Griffith, star of
$117,000 by July 1 . . .
"No Time for Sergeants," was to be guest of
honor at the Governors Conference, now at
the Americana, when the picture had an
advance showing for the notables. The picture
opens at FST theatres . . . E. M. Loew,
who operates the Gulfstream and Miami
drive-ins, has been in town, reportedly causing
rumors to start as to what his coming
plans are for the Latin Quarter on Palm
Island . Lillian Claughton, according
to Herb Rau. is negotiating for the sale of
Burlingame Island to a motel owner.
Al Glick of the FST publicity-advertising
department says he's almost as good as new,
after a freakish accident when he was hit by
a falling plank while passing a construction
job. No ti'uth to the rumor that a coconut
conked him . Mayor Robert High
was guest speaker recently at the luncheon
meeting of Variety.
The Mansfield bill, says George Bourke,
isn't the only one introduced in Congress to
give theatre admissions relief. Florida's Rep.
A. S. Herlong ha.s offered one to exempt all
theatre admissions up to $2 . . . Dick Condon,
a frequent visitor here in his capacity as UA
publicist, has written a novel, "The Oldest
Confession." According to Herb Rau, it has
already had some repercussions: Spanish
authorities banned it because it offers a
foolproof blueprint for stealing old masters
from Madrid's art museum, the Prado; it
contains some passages that could stir up a
po.stwar investigation concerning the Nazi
looting of the Louvre; actor Ralph Meeker,
recently in Miami for a TV pilot film, has
composed the music for a ballad inspired by
the title, and bidding for film rights is brisk.
Books Stage Show
NEW HA'VEN—Sal Adorno booked a live
Italian stage show, featuring master of
ceremonies Enzo DiNapoli, into the Palace at
Middletown, for a two-night schedule at $1.25
top. A film, "Morte Civile," supplemented
the live entertainment.
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BOXOFFICE
SE-8 BOXOFFICE :: May 26, 1958

. . R.
. . Fred
[ THE
. . Becky,
Barnsdall, Okla., Thompson
To Reopen Memorial Day
BARNSDALL, OKLA.—Mrs. G. E. Thompson
is reopening the Thompson Theatre,
closed since August 1957, on Memorial Day
(301, and will operate the house with the help
of her sons while her husband, a lieutenant
colonel, is in the Air Force. At present,
Thompson is stationed at the Grandview Air
Force base in Grandview, Mo. He has been
in the Air Force since 1940,
The Thompsons bought the local theatre
in 1955, leased it out for a while, then Mrs.
Thompson took over operation until last year,
when business conditions forced closing of
the house.
The local theatre is then- first venture in
the industry. Mi-s. Thompson, said that some
redecoration, mostly in the lobby, is being
completed in advance of the reopening. The
house will be primarily a family operation,
with some outside help, she said, since her
son Pi-ank, 13, is an accomplished projectionist,
and son Bruce 11, acts as usher.
HOUSTON
The Universal exchange here was closed Friday
(23t. Letters to exhibitors with the
announcement went out over the signatui-e
of Manager George Byrd May 13. Many
moves of office personnel are indicated, but
George stays in the Houston area as Universal
area sales manager. Mac Holstein stays
in his post in the San Antonio area. Office
manager Dick May takes off to New Orleans
to be office manager-head booker.
Dave Speake, who came here from Oklahoma
City to be booker, goes to Dallas as shipper.
Phil Sherman returns to the Dallas branch
as salesman and Jimmy Armstrong goes back
there as booker. Pauline Harrelson, who came
from Dallas to be chief inspector here, returns
there as an inspector. Most of the
furnitiu'e was sent to the Dallas office, leaving
the attractive new building here empty.
C. J. Cheney, longtime manager of the
Trail Drive-In under Jack Parr, has become
a fixture already in the past three weeks at
Augie Schmitt's Houston Popcorn Co. . . .
Bill Slaughter, Rowley United district manager,
and new Uptown Theatre Manager Jeff
Wolf are here to supervise construction of
the Todd-AO house taken over from Horwitz
Theatres on May 15. Plans call for sixchannel
hi-fidelity sound, 900 new seats, new
carpeting, new restrooms and a new front.
The auditorium will be completely redecorated.
Rowley expects to reopen the theatre
June 26 with a benefit showing of "South
Pacific."
Dean Gibbon. 20th-Fox boy who also
worked at the Boulevard Theatre before touring
the world with Uncle Sam for two years,
is back at the same old desk at 2119 Bagby.
Got a real slashed haircut, too . . . Grover
McDonnell was in from Austin on business at
20th-Fox . D. Leatherman, border theatreman
at Mission, Tex., was a 20th-Fox
visitor on his way to Dallas.
Reopens Lone Wolf House
OKLAHOMA CITY—Mrs. Keith Wilson
reopened the Wolf Theatre in Lone Wolf
May 4. The theatre seats 250.
SAN ANTONIO
p .1.
O'Donnell, vice-president and general
manager of the Interstate circuit, en
route to Dallas from a meeting of United
Paramount Theatres officials in New Orleans,
stopped over in San Antonio for a .short
visit with relatives and friends. HLs .sisters.
Peg and Marie O'Donnell, operate the Little
Shop, an antique store here . wife
of Gerald O'Donnell of the General Art &
Process Co., theatre show card and display
supplier for local theatres, was in the hospital
for minor surgery. Gerald is a nephew
of R. J. O'Donnell.
George Watson and his wife Louise celebrated
their silver wedding anniversary. They
were married in 'Wichita Falls May 15, 1933.
George is city manager here for Interstate
Pedro Gonzalez-Gonzalez, local boy
. . . made good in pictures, phoned Lynn Kreuger,
manager of the Majestic Theatre, and told
him of his featured role in a forthcoming
John Wayne picture, "Rio Bravo." Dean
Martin is also featured in this attraction. At
one time, Pedro was a night cleaner at the
Majestic.
Damon Harvey, local Interstate electrician,
and W'ife Joan spent a weekend on the coast
fishing. Damon usually takes his two-week
vacation piecemeal . Calvin, UA representative
out of Los Angeles, was here for
the Bob Hope-Guadalupe Community Center
benefit show at the Majestic Theatre on the
21st. Reserved seat sales for the benefit show
got under way at the special boxoffice at the
Majestic on the 14th, with Pat Harris. Majestic
cashier, and Beulah Greene, Aztec
cashier and BOXOFFICE magazine reporter,
selling the hard tickets.
H. B. "Lindy" Lundgren, formerly of Interstate
Theatres and Modern Sales & Service
in Dallas, stopped here to visit with his many
theatre friends. He is now a salesman for
Vari-Typer Corp., Newark, N. J. . . . Norman
Schwartz, w'ife Nell and son Michael were at
Texas A&M College in Bi-yan over the Mother's
Day weekend to attend the annual open
house and Mother's Day parade. Son Norman
jr. is a sophomore there.
Cinerama at Dallas
Gives Up; Began in '54
not re-.sub-
DALLAS—Cinerama Corp. will
lease the Melba here in June. The fourth
Cinerama feature, "Search for Paradise,"
ended here Sunday (18i. It began last October
2.
The Melba Theatre building is leased by
the Ti-ans-Texas circuit, which sublea.sed it
to Cinerama in June 1954. No announcement
has been made as to the future plans
for the downtown house by Ti-an.s-Texas interests.
Cinerama .set records here for long runs
with each of its three previous films. Opening
with "This Is Cinerama," which ran ten
months, it was replaced by "Cmerama Holiday"
and a i-un of one year and three days.
"Seven Wonders of the World" topped them
with its one year and three weeks. Then, the
hou.se was dark four months awaiting "Search
for Paradise." Losses on the latter attraction
were reported as heavy and it reverted into
a weekend nin only last month, with five
showings over Fiiday-Sunday.
ASC Names Waller Strenge
HOLLYWOOD—Walter Strenge was elected
president of the American Society of Cinematographers
by the board of governors. Other
officers: Arthur Edeson, first vice-president:
Hal Mohr, second vice-president; William
Daniels, third vice-president; Arthur Miller,
treasurer; Robert Pittack, secretary, and
Robert de Grasse. sergeant at arnxs.
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BOXOFFICE May 26, 1958 SW-1

!
. . Bill
OKLAHOMA CITY
TITalter Wortham, Oklahoma Theatre Supply
supervisor of maintenance and shop
foreman, is recuperating after surgery In
Deaconcs,-; Haspltal. He probably will be at
home for about two additional weeki after
being released from the hospital, according
to Eldon Peek, owner of OTS . . . Charles
Boasljerg. general sales manager, and Ed
Williamson, district manager for Warner
Bros., were here conferring with Manager
Don Tullius and other exchange personnel.
This is Boasberg's first trip to Oklahoma
since he was elevated to the post of general
sales manager. He is visiting most of the exchanges
through the country on this trip.
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Inspection. And yet this high quality barbecued
beef i.s- actnalhi far tower in price
than other available Federally-Inspected
barbecues!
Let us help you merchandise your barbecue.
Write to Atco Food Company, 2921 Commerce
Street, Dallas, for banners, point-ofsale
material, film trailer and general merchandising
assistance. And today order
Jim-Bo's Barbecued Beef from these fine
distributors. Available in following sizes:
24/15 ounce, 12/29 ounce and 6/10 (6
pounds, 8 ounces per can).
Alamo Concession Supply Company
San Anlonio
Associated Popcorn Distributors Dallas and Houston
Cohen Candy Company
Dallas
Houston Popcorn & Supply Company
Houston
Corpus Christ! Concession Supply Company Corpus Christi
Logan Concession Supply Company Tulsa
Modern Sales & Service Company Dallas
Panhandle Popcorn Con'pany
Plainview
H. G. Townsend Company Shreveport
They also called on Video officials and on
Paul Town.'-end. resident manaRer for Stanley
Warner Theatres, which operates the
Midwest, Warner and Sooner theatres.
.
Tom Bridge, division manager for Paramount,
made a flying trip here recently to
confer with local Manager C. H. "Buck"
Weaver and other exchange personnel and
called on Video officials and local theatremen
Frank Nordean. former theatre owner
. .
and operator in Allen. Maud and Konawa.
recently returned from a six-week trip in
the South Pacific. He was in Australia. New
Zealand. Tahiti, the Fiji Islands and Hawaiian
Islands. In all. he traveled about 18.000
miles. His son Les. who operated the theatres
in Maud and Konawa for several years, is
new a traveling salesman with headquarters
in Fort Worth. He represents Certified Laboratories
of Port Worth and travels extensively
throughout the southwest. A grand.son
of Nordean operates the Lake Theatre, Grove,
and recently clo.sed and dismantled his Ritz
Theatre, Jay, Okla. He is Oral Wingard. and
was seen on FUnu-ow here recently.
. . . Audle
Juanila Gibbs wife of S. E. Gibbs. Columbia
salesman here, is suffering from a badly
.sprained ankle. She was visiting her brotherin-law
C. A. "Dewey" Gibbs, Columbia manager
here. She will be in St. Anthony's Hospital
for a week to ten days before being released.
She slipped on a rock after going
down the steps of the house and doctors
had to stitch the torn ligaments
Audwell went to Albuquerque for the funeral
of his mother. Mrs. Mary T. Audwell. Audie
is a booker for Video Independent Theatres.
Walt Christ ianson, a school teacher at
Konawa. Okla., and operator of the Rex Theatre
there and the Arcadia Theatre. Maud,
left with his wife and two boys, ages 4 and 6,
Sunday (18i fcr New Orleans on a two-week
vacation and to spend some time with his
wife's relatives there. Before being married
to Walt, his wife, whose maiden name was
Wilma Jackson, was a booker for Republic
for several years. Christianson was with
Southeastern Theatres of New Orleans at
Franklin, La., and .spent 15 years with the
organization.
Jack Corgan. theatre architect of Dallas,
and his wife Perk spent a few days here
recently and were the guests of Red and Billie
Slocum. The Slocums recently bought a
dachshund and have named it Prissy. Red
says it is so lonesome around home since his
son Eob is away at school that they felt the
dog would be a lot of company.
Ed Crew, who operates the Empress Theatre,
Waurika, shewed his appreciation to his
wife Dorothy. She worked one week in a
business house in Waurika, taking the place
of a regular worker who was off for the week.
To show his appreciation, Ed bought an extra
hundred feet of electric cord for the electric
lawn mower so Dorothy will have no trouble
getting into the far corners when she does
the mowing. Ed can't stand to see his wife
mowing the lawn, so he either leaves or goes
in the house where he is unable to see her.
Larry Seamans has opened a drive-in, the
La Ral, near Stratford, Tex. It operates in
opposition to the conventional Roxy Theatre
downtow-n, which is owned by Delbert Cummings,
who lives in Borger, Tex., and whose
mother lives in Sa-atford and operates the
theatre. Roy Avey has taken over the buying
and booking for the drive-in.
Exhibitors seen on Filmrow- recently were
Glenn Gilmore Jr., Nusho, Bixby: Clint Applewhite,
Liberty, Carnegie; Jep Holman,
Waldron and Hillcrest Drive-In, Lindsay;
Henry and Gerald Walje. Ritz, Comanche;
Waite Kerr, Arbuckle Drive-In, Davis; Amos
P.ise. Avalon and Derby Drive-In, McLean,
Tex. and Ritz, Texhoma, Okla.; Everett Mahaney,
5v Drive-In, Guymon; Jim Rochelle,
Comet Drive-In, Sulphur; Dana Ryan, Buffalo.
Pawnee; R. R. McCoy, Broncho, Edmond;
J. Rudolph Smith, Royal, Mountain
View; Rov RoUier, Lamont, Lamont; O. A.
Womble. Caddo. Caddo; L. A. White. Tech.
Weatherford; Mr. and Mrs. Bill Wilson. Mooreland.
Mooreland; H. D. Cox. Caddo, Binger,
and Vance Terry, Woodward, Terry and
Terrytime Drive-In, Woodward.
Polly Trindle, longtime correspondent for
BOXOFFICE here, was on the Row recently.
She is now in the insurance business, selling
accident insurance for a major national
company Maddox, former U-I salesman
who got caught in an economy drive,
.
is now selling advertising with a local TV
station.
Sacks of Rank Productions, Dallas, was
.
Sol
a recent visitor to Oklahoma City. Sacks was
with Allied Artists and RKO for years, and
when U-I took over RKO. Sacks was out of
a job. He had been manager for several years
in Dallas for RKO. Sacks was here conferring
wi;h Video officials and other theatremen,
plugging the merits of Rank productions .
Recently Bob Smith, owner of the
.
Grand
Thea.re, Canton, played "The Girl Most
Likely" on a Saturday midnight show and
had an outstanding exploitation which cost
him very little money. A contest ran for
three weeks prior to the show'ing. Each time
an adult paid admission to the theatre during
that three weeks, he was given a ballot which
read: "My choice for Canton's girl most
likely is
." Ballots were
dropped in a ballot box and the contest
greatly stimulated interest in the picture.
Busine.ss was way above the average of his
Saturday midnight shows. A Boy Most Unlikely
was chosen to crown the queen. Nice
prizes were awarded the girls and the local
paper carried the story and pictures.
Robert L. Barton and his wife Betty and
son Roger. 3, recently made a trip to Long
Beach, Calif., so son Roger could visit Disneyland.
They left by auto May 1 and were
in Long Beach two days later. It took them
one day to go through Disneyland, and then
they did not get to see all of it, but Roger
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SW-2 BOXOFFICE May 26, 1958

. .
seemed very thrilled. They also visited Knott's
Bei-ry Farm. Betty's mother, who flew out
ahead of the Bartons, made the trip back
to Oklahoma City with them. They ran into
a tevere wind, rain and hailstorm in the
mountains of New Mexico on the way out,
and they had car trouble on the way back.
At Kingman, Ariz., a new fuel pump had to
be installed, and at Flagstaff, a set of new
tires had to be purchased. Both Betty and
Bob work with R. Lewis Barton, Bob's father,
who owns several theatres in and near Oklahoma
City. Bob does all the buying and
booking for the circuit and Betty works in
the office.
Judge Orders New Trial
In Loew's Damage Case
HARTFORD—A letter that went astray has
resulted in the ordering by Superior Court
Judge John M. Comley of a new trial of a
negligence action.
Rioxie Surabian of Hartford brought a
$25,000 damage suit against E. M. Loew's Enterprises
on the grounds that he had been
injured in a fall at E. M. Loew's Theatre here.
He won a final judgment of $5,000 by default
because the suit was not defended.
Judge Comley said that papers in tlie suit
were sent to the Loew's home office in Boston.
Then Loew forwarded them by regular
mail to the Southern New England Adjustment
Bureau of Hartford for handling. The
papers were never received, the judge said.
"Had this process been received," Judge
Comley said, "it is inconceivable that an appearance
would not have been entered in behalf
of (Loew's I, in an action claiming damages
of $25,000.
"Had such an appearance been entered, no
default judgment would have followed and
(Loew's) would have had an opportunity to
present its defense.
"An apparent injustice has resulted. The
mere fact that (Loew's) mailed the process
by ordinary mail and not by registered mail
does not constitute such negligence or inattention
as to deprive it of its remedy (a new
trial)."
Para. Bookings in LA Area
Set New Ten-Year Record
LOS ANGELES—According to a checkup
made by exchange executives, spring and
summer playing time set in the greater Los
Angeles area by Paramount will exceed any
booking during the same period in the ten
previous years.
Kicking off the almost continuous running
of one or more studio releases was "St. Louis
Blues." which started a multiple theatre run
April 23. Following will be "Another Time,
Another Place," "Maracaibo" and "Country
Music Holiday," "Vertigo," "Hot Spell," "Desire
Under the Elms," "Kings Go Forth" and
"Rock-a-Bye Baby."
Completing New Airer
MINNEAPOLIS—A new drive-in theatre, on
which work started two years ago and then
was temporarily suspended, is being completed
five miles north of Minneapolis.
The new drive-in was sta:-ted by local exhibitor
Leo Aved, who withdrew, and the
project was taken over by a nonindustry
group. It's expected the ozoner will open
within a week.
WICHITA FALLS
Tntcrstate's Wichita has tied in with a local
camera store to give away a polaroid camera.
Chances are given patrons who spend
25 cents or more at the concession stand . . .
Harold M. Flemins. vice-president and
manager of the Parker Square, has been getting
around on crutches after a fall he had
last week in a hallway. Flemins reported
that a representative for Johns-Mansville
of Chicago is coming In to make additional
tests to correct the backslap (echoi that
has plagued the Parker Square auditorium
since opening. The problem is unique in that
enough acoustical material has already been
installed to more than technically con-ect
the situation. Altec sound engineer Leon 'W.
Felder made an extra trip in recently to recheck
the .sound system but the baffling problem
remained unsolved. Johns-Mansville is
interested because it is the first case of this
nature they have ever encountered.
Chester A. Blakeley, who began with RKO
when it was known as Pathe in 1924, is widely
known in this area by exhibitors and many
of them call by his screen-tower apartment
at Charles Weisenburg's Seymour Road Drive-
In, where he now manages. Recently, some
of his callers have been Charles Donnell,
general manager of the W. J. Wooten theatres
in Canyon, who was recently elected
mayor there. Donnell learned that Wooten
had suffered a mild heart attack recently.
Johnny Fagan and Harold Wilson, north
Texas ozoner operators, stopped by on their
way to Dallas for a TDITOA meeting . . .
Darwin Barnes, attended the funeral of his
wife's mother at Wewauka, Okla.
Trans-Texas Strand projectionist R. P.
"Shadow" Carter and Wichita boothman Herman
"Hienie" Voss took a week off to attend
the Shriners meet in San Antonio . . . Johnny
Ryan, manager at the Tower, nearly missed
out on his regular bi-weekly Spanish feature
program last week. The print was shipped by
C.asa-Mohme in San Antonio but was accidentally
returned to them in Dallas. Ryan
called them and they air-expressed it immediately.
Clasa-Mohme has agreed to let
Ryan have a stand-by print in the futui-e because
of the distance of some 425-miles between
the theatre and exchange.
Debbs Reynolds, Dallas independent booker.
is now assisting Harold Flemins in dating
pictures for the Parker Square.
Manager Chester A. Blakeley reported the
extra money he spent on radio-televisionnewspaper
advertising for Empire's "And
God Created Woman" and "The Bed" more
than justified itself. "Woman" had already
had a two-week run downtown and the first
four nights of his booking were seriously
challenged by turbulent weather; still the
one-week engagement totaled up second only
to record-holder "Giant" at the Seymour
Road Drive-In. Blakeley held it over there
one extra night and moved it over to the
Sheppard Drive-In for four more nights. The
Sheppard. which normally opens on weekends
only, had an extra night with it. The
total run was 12 nights.
Bill Rolen announced that 3-D is returning
to the State, probably this weekend (24-
27) with "The House of Wax" and "The
Phantom of the Rue Morgue."
State projectionist W. F. Hyder's wife was
operated on at a local hospital last week .
Seymour projectionist Earl Mo.seley's daughter
Andrea has recovered from a .severe case
of German measles.
Reopen at Buffalo, Okla.
BUFFALO. OKLA.—Mr. and Mrs. T. V.
McDowell have reopened the Bi.>^on Theatre
here. The house wa.s closed April 1 by former
operators Mr. and Mrs. Don Cole of El Reno
after several years of operation.
Lea Padovani and Gino Cervi. European
stars, have been signed for United Artists'
"The Naked Maja."
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Dallas and Houston
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Corpus Christi Concession Supply Company Corpus Christi
Logan Concession Supply Company Tulsa
Modern Sales & Service Company
Panhandle Popcorn Company
Dallas
Plainview
H. G. Townsend Company Shreveporl
ATCO FOOD COMPANY
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BOXOFFICE May 26, 1958 SW-3

DALLAS
Q
E. Barnes was to reopen the Leonard Theatre
at Leonard Monday i26i. The house
formerly was owned by Buddy Crow . . . Jack
Walton, Empire Pictures salesman, left again
on a lone trip through west Texas. And Walter
Penn, another Empire salesman, resigned
—to Join the Phil Isley Theatre chain In the
same block here.
. . .
Tyrone Power came here on a recent Wednesday
with hLs bride, and stayed at the home
of Lee Segall. president of KIXL, local radio
station in which Power is a stockholder
Hertier Theatre Equipment Co. has on its
hands a pretty, pregnant Persian cat. Patsy,
and offers are beinij welcomed from anyone
wanting an upcoming kitten. The t>eautifully
marked, long-haired cat just darted in the
door a month ago—and has stayed. She makes
customers very welcome, but startles them—
as soon as one sits down Patsy jumps into the
lap and takes a nap. When rebuffed she curls
up on a desk top. Ernest P. Herber says "she's
a self-appointed committee of one to welcome
customers and vLsitors."
Casa Linda, a Tri-State Theatre, held over
"From Here to Eternity" for a thiid week in
rerun
, . . AI Hughes, United Artists booker
and amateur playwright, has had his long
one-act play, "Lady With the Sombre Eyes,"
accepted as a contest winner and it was produced
Pi-iday (23i by the Theatre GuOd at
Webster Groves, Mo., near St. Louis. He and
his wife went there to see the staging.
The Women of the Motion Picture Industry
(WOMPIi has set its annual anniversary
"bosses" luncheon for May 22 at the Statler-
Hilton Hotel's grand ballroom. The speaker
wUl be a WOMPI, Loia Cheaney Alexander
mem-
of Saudi Arabia, who maintains "heart interest"
and coiTesponds with the local
bers. Mrs. Alexander is a well-known former
publicist for the Interstate circuit here
Hardin Theatre Supply, southwestern dealer
for Insect-O-Cutor, was host to U2 drivein
theatre owners Monday night il9i for a
demonstration of the repellent at the Big
D Drive-In. The theatre was offered by
Charles O. Wise, general manager of Phil
Isley Theatres. Also attending were Joe C.
Johnson, president of Gardner International
Corp.. Detroit, manufacturers of Inscct-O-
Cutor: H. B. Van E>er Sluis. vice-president.
Fort Worth, national distributor, and Dorothy
K. Sonney. drive-in representative for the
local theatre supply firm.
Rowley United executives went to Houston
Wednesday (14i for a week's stay to .set
up the June 26 opening of the Todd-AO
Technicolor film. "South Pacific." at the Uptown
Theatre. Rowley chain leased the 1.050-
seat house from Horwitz Theatres. Extensive
renovation and installation of Todd-AO
equipment will amply exceed the $40,000 .'^pent
at the Wynnewood in Dallas for the "South
Pacific" showing. The Row-ley contingent
from here included Don Douglas, advertising
director; Deacon Bell, head of sound engineering
department; Charles Anderson,
chief of the projection department, who'll
install the Todd-AO equipment; Bill
Slaughter, Rowley's southern district manager,
and James May, conce.ssions manager. Daily
paper advertising on "South Pacific" in
Houston will begin June 10. with the possibility
of a charity benefit premiere there,
such as was held in Dallas on April 16, with
the entire proceeds here going to Boys Towns
of
Italy.
The Interstate circuit will cpen Warners'
3-D reissues, "The House of Wax" and "The
Phantom of the Rue Morgue." in various
theatres over the state during the latter part
of this month and early next month. This
packaged program is the first third dimensional
showing here since U-I's "Revenge of
the Creature" had its runs in 1955. In advance
of the showings the circuit made inquiry
to their managers in regard to the 3-D installations
already in their theatres but not
GET READY FOR
BETTER BUSINESS
• Paint for Drive-In Screens
• Speaker Reconing Service
• New Speakers, Speaker Cord
• Transformers, Volume Controls, etc.
• PIC—Mosquito Repellent
in u.se. It was nece.ssary to reassemble the
equipment in the projection rooms for these
showings.
For the first time in the nine-year history
of the Coronet Theatre here, owner Alfred
N. Sack has shared the opening of an art
film with another local theatre. Empire's
"Adam and Eve opened day and '
date with
Robert M. Hartgrove's Twin Hi-Ways Drive-
In on a double bill while Sack had it booked
as a single. Both theatres held it over for
extended playing time with record business.
The Biblical story, filmed in Mexico in E^astman
Color, is controversial to viewers because
the title players enact their roles in
the first half of the film sans costumes. The
latter portion has them clad only in brief
attire. Therefore, the film has been heralded
as "the Adult Story of Creation."
Navari Brothers Attack
Pittsburgh Clearances
PITTSBURGH—Rudolph and Samuel Navari
seek an injunction and damages in a
federal court action, charging that the distributors
and Stanley Warner Theatres, and
Warner Theatres, con.spired to violate a prior
court decree assuring the Navaris' de luxe
Eastwood Theatre in Penn Hills township
booking equality with the Rowland in Wilkinsburg.
In the prior court action, in which the Navaris
received more than $50,000 in a out-ofcourt
settlement, the film companies were directed
to serve the Eastwood 35 days after
first-run Pittsburgh.
The Navaris contend the so-called Kttsburgh
system, which distributors have followed
since 1931 in setting up clearances in
Allegheny County, is conspirational in itself,
and they ask the court to destroy it.
H. Greenlin, New Orleans,
Buys Tower of Dallas
DALLAS—Tower Pictures, 310 South Harwood.
has been sold by the estate of the late
Harold Schwarz to Harold A. Greenlin, of
New Orleans. The latter, who is cuiTently on
a tour of southern theatre exchange cities, is
owner of the midtown Strand here and also
owns the Gaiety and Avenue theatres in
New Orleans. Marvin Godwin, general manager
of Tower for the Schwarz interests, still
retains that post and hasn't announced any
change of personnel under the new ownership.
Airer Prices Up a Dime
In North Central Area
MINNEAPOLIS—Many outdoor theatres in
this area have raised their admission on the
average one dime— to 60 cents. In the Twin
Cities area, however, there was a boost last
summer to 70 and 75 cents and these prices
are being retained.
For the same pictures that command advanced
admission in their first runs, the
drive-ins are following the neighborhood
practice of boosting prices, too.
HERBER THEATRE EQUIPMENT CO.
"Fair Treatment and Adequate Service /or 36 Years"
408 S. Norwood St. R| 7-6568 Dallas, Texas
In New TV Series
HOLLYWOOD — Marilyn Maxwell was
signed to star in Private Eyeful, a video
series which is a joint venture of Edward
Buzzell Productions and DesUu. Buzzell will
produce and direct the series, and also wrote
the teleplay of the pilot.
SW-4 BOXOFFICE May 26, 1958

.
At the forefront of
progress— you will find
NOW.HeVP'Uce.Hee.3„.,mi
ifV^
"*'
Avir "Air
Flow" Ventilation—cooler
heat shields,
film traps, aperture
m4" dia. Lens
Mount is easier to focus.
Will accommodate all
higher speed, shorter
focal length lenses now
in use plus possible future
developments.
Mount design promotes
lens cooling to reduce
focus drift.
plates and reduced shutter
noise.
/rClr Intermittent Movement
with larger Starwheel
and Cam. Improved
sprocket fastening
makes for steadier,
clearer pictures on the
screen. Easily removable
and replaceable
sprocket simplifies servicing
and maintenance.
McCurved Film Trap
and gate provides positive
positioning of the
film, therefore clearer,
sharper projection. Water
cooled apertures are
optional.
.^tisi^iL'i^i^9gatiiX^^'i'aE»!*iiU.2r^ ,w^)-5'A.^^:..^u:A:...«tEgsuAkfc.^-^..
The new CENTURY model H projector mechanisms
include many features specifically engineered
to fulfill the exacting requirements of
Cinemiracle, Cinerama, horizontal VistaVision
and wide film projection.
These outstanding technical
advances combine
to make the new model H mechanism far superior
for standard projection. When necessary
it may be modified to accommodate wide film.
As in the previous model C projector, the new
mechanism retains the steadfast reliability,
ease of operation and maintenance so characteristic
of all CENTURY equipment.
See your Century dealer or write . .
CENTURY PROJECTOR CORPORATION
NE>V YORK 19
SOLD BY
N . Y.
Hardin Theatre Supply Co. Oklahoma Theatre Supply Co.
714 South Hampton Rood
Dallas 11, Texas
628 West Grand Ave.
Oklohomo City 2, Oklahoma
Southwestern Theatre Equipment Co.
1622 Austin Street
Houston 2, Texas
BOXOFFICE May 26, 1958 sw-s

mm
make the Aronnes look to the future when
Reopens Dark House
the Gla.stonbury will be a healthy, paying
proposition.
The theatre has been extensively redecorated,
and the Aronnes are cotLstantly
With Faith, and Work!
By ALLEN M WIDEM
touching a point here or there, all to the
betterment of the family operation.
GLASTONBURY. CONN. — Pl-oper morchandlsiii«
and constant advertising can tuni
Pending the time when the Glastonburg
is a paying proposition, the Aronnes Intend
the trick today for the small, .suburban theatre,
accoi-ding to Mario Aronne, a relative
to continue operating the Bulkeley sandwich
shop, situated not too far from the de luxe
newcomer to the ranks of independent exhibition.
Shulman Theatres' Webet^r in Hartford. Mr.
and Mrs. Mario Aronne are to be found there
The foniier employe of the Hartford Operating
Co.'s Art Theatre. Hartford, i.s far
seven days a week, although once sundown
approaches, the family car appears out front
from gloomy over the present situation of
and off they drive to the Glastonbury, some
the industry and the future of houses comparable
in size to the Glastonbui-y (489 seats i.
ten miles dLstant.
Of a vital nature has been their diligent
"I've got as much confidence in the future
contacting of potential theatregoers. Asked
of theatrical exhibition as the next guy!"
if he would be receptive to a March of Dimes
he said. "I realize there are a lot of people
benefit show, for example, Aronne agreed
who have panicked and departed in the
and called newspaper drama desks disclosing
night, but I don't want to be one of them,
the move. What's more, Aronne made himself
and I don't want any of my friends to be
known to Alfred J. Dassault, president of the
part of them. Now is tJie time when they
Chamber of Commerce. The latter offered his
separate the men from the boys in this business,
and I want to come out a winner with
group's all-out backing, and even went on
record, in newspaper statements, urging patronage
by Glastonbury residents.
the rest of those who believe in the medium
of theatrical motion pictures! "
Aronne admitted, in conversation with Dussault,
that initial receipts had been dis-
Aronne. a Hartford native, worked as house
aide at the Art Theatre for .several years before
turning his sights on suburban Hartheartening.
Dussault informed the local
press: "Recreational and entertainment facilities
are limited in Glastonbury and a
ford. He partnered with Roger Livingston,
also a former Hartford Operating Co. employe
at the Colonial and Art. in the leas-
theatre showing good pictures Is an asset to
the community. It Ls disturbing that there is
ing of the long-shuttered (five years) Glastonbury
from the Frances Lampert interests.
a lack of patronage for this addition to our
community's facilities."
After a number of weeks in the venture,
Some weeks later, the theatre went into the
however, Livingston sold out his interest to
foreign film policy and receipts picked up admirably.
Aronne.
Aronne now is operating the Glastonbury.
just off the main Hartford-New London highway,
with his brother Michael in the booth Bill Lewis Starts Own
and his wife Roberta in the boxoffice. They
boosted prices from
Exploitation Agency
70 to 90 cents, instituted
a foreign film policy Thursdays through
DALLAS—William W. Lewis, general manager
for Adelman Theatres, resigned last
Sundays and decided to shutter the remainder
of the week. So far, the plan is catching week and opened his own theatre exploitation
on, and while patrons haven't exactly broken agency. He is cuiTently on an assignment for
down the doors in their rush to see overseas
Allied Artists exchange here.
imports, the pattern is discernible enough to
Before accepting the post with Adelman
Theatres in March 1957, Lewis was managing
director of Texas Cinerama here, operating
the Melba Theatre. Previously he had been
.^southern exploitation representative for both
Warner Bros, and United Artists, and had
DRIVE-INS
served as a special field exploitation representative
for MGM and Universal.
Add to your profits with our new CON- Jack Crow, manager of the Delman here,
CESSION LINE.
has succeeded Lewis as general manager for
the five houses in the Adelman chain.
SNOW CONE machines, syrups, cups,
concentrates.
Corwin Pierson Ncmieci
Manager at Chariton
CANDY APPLE coating, apple sticks, CHARITON, IOWA — Corwin Pierson of
Peoria, 111., has been named manager of the
granular nuts,
Ritz Theatre here, according to Jerry Greenbaum,
district manager for the Central States
CANDY FLOSS machines, flossines, floss Theatre Corp., owner of the house.
cones, floss paper.
Pierson has managed theatres for Central
States at Clear Lake, Mason City and Port
Dodge. Previous to his Iowa experience, he
Send for priceiist on all items, including complete
popcorn supply line, and famous RUSH group in Illinois. At his last assignment, in
managed theatres for the Kerasotes theatre
HOUR Fort Dodge, Pierson managed the Strand and
Popcorn.
was assistant manager of the Rialto. Pierson
replaces Dick Cobler, who was promoted
to
PRUNTY POPCORN DIVISION
managing the drive-in in Mason City.
618 N. 2nd St. Sr. Louis 2, Mo.
Popcorn Processors— In our 84th year.
Georgia Biu-ke who played the mother in
the stage classic, "Anna Lucasta," will repeat
the role in the United Artists production.
RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen
5-26-58
Please enroll us in your RESEARCH BUREAU
to receive iniormation regularly, as released, on
the following subjects lor Theatre Planning:
D Acoustics n Lighting Fixtures
n Air Conditioning D Plumbing Fixtures
n Architectural Service Q] Projectors
n "Black" Lighting
^ Projection Lamps
n Building Material
„ „ Seating
U Carpets
__.,,,. n Signs end Marquees
n Com Machines •- ^
D Complete Remodeling "^ ^ound Equipment
D Decorating lI Television
Drink Dispensers D Theatre Fronts
D Drive-In Equipment D Vending Equipment
n Other Subjects
Theatre
Seating Capacity
Address
City
Slate
Signed
Postage-paid reply cards for your further convenience
in obtoining information are provided in The MODERN
THEATRE Section, published with the first issue of
each month.
SW-6 BOXOFFICE May 26, 1958

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 21
EMPIRE
PICTURES
BOB O'DONNELL
DON GRIERSON
2011 Jackson Street DALLAS 1, TEXAS
SCREEN GUILD PRODUCTIONS
LOIS SCOTT
H. E. McKENNA
708 West Grand Avenne OKLAHOMA CITY 2, OKLA.

mi
A trainee taught us |
some ABC's
At a briefing of trainees one of the boys
asked: "Can I buy U. S. Savings IJonds
through the Company and have my deductions
made automatically?" Frankly
we had assumed that all of our employees
knew all about tlie Payroll Savings Plan.
As a matter of fact, we've had the Plan
in operation here for years. We decided
to make sure that everyone on our payroll
got full information, right away.
Our State Savings Bond Director saw
to it that we got a full stock of promotional
material to stimulate interest in
U. S. Savings Bonds. After that he helped
us to conduct a personal canvass and give
everyone an application
blank.
What happened next was surprising.
Our employee participation jumped to a
really
substantial percentage. When our
people had all the facts they were glad
to gain the security that U. S. Savings
Bonds offer them.
Today there are more Payroll savers
than ever before in peacetime. Your State
Director will be happy to help you install
a Payroll Savings Plan or build enrollment
in one already existing. Look him
up in the phone book or write: Savings
Bonds Division, U. S. Treasury Dept.,
Washington, D. C.
BOXOFFICE
.
THE U. S. GOVERNMENT DOES NOT PAY FOR THIS ADVERTISEMENT. THE TREASURY DEPARTMENT THANKS, FOR THEIR PATRIOTIC DONATION, THE ADVERTISING COUNCIL AND THE DONOR ABOVE.
SW-8 BOXOFFICE May 26. 1958

—
—
—
U
...
Center Drive-In Firm
Appoints Ed Force
OMAHA—Ed Force, manager of
the Braiideis
Theatre here several years, has been appointed
general manager of the Center Drive-
In Theatre Co. by General Manager Herman
Gould.
The company is owned by Gould. United
States Senator Roman Hruska and Ru.ssell
Brehm of Lincoln. They have the Eighty-
Fourth and Center Drive-In and the Airport
Drive-In in Omaha, the Eighty-Fourth
and O Drive-In at Lincoln and the Sixty-
Second and Lexington Drive-In at Corpus
Christi, Tex.
Force's resignation at the Brandeis was effective
last week. Leonard Wood, his assistant,
has been moved to the manager's position,
according to Harry Weiss, division
manager, who was in town from Minneapolis
to supervise the change and fill the assistant
manager's position.
Westerns in Color, Else
They Don't Go at All
MINNEAPOLIS—Once almost surefu'e boxoffice
westerns now are experiencing trouble
in attracting respectable patronage, and
Lowell Kaplan, Berger circuit buyer-booker,
thmks one of the reasons they've gone "soft"
is that during the past year they've generally
veered away from color.
"It seems that unless they're in color westerns
don't have a chance any more, regardless
of theii' merits, and even those in color,
frequently have tough going, probably because
their fans have been driven away by
so much black and white," says Kaplan.
"Even such a fine western as 'Saddle the
Wind' is a boxoffice disappointment so far."
Kaplan also thinks many fans have deserted
both the four-wall and drive-in theatres
because they've been getting so much
of their favorite fare on television.
"The abundance of westerns on TV. some of
them of high quality, is hurting the theatres,"
he says.
Harvev Buchanan Resigns
From Superior Palace
SUPERIOR. -WIS.-Officials of the Minnesota
Amusement Co. were here recently for
a farewell dinner for Harvey C. Buchanan,
manager of the MAC Palace, who resigned
recently to accept an appointment by Gov.
Vernon Thomson to the Wisconsin Grain
Reopen at Jefferson, Wis.
JEFFERSON. 'WIS.—The Jefferson
Commission. MAC officials gave him a set
of luggage and other gifts.
Here for the affair were Charles Winchell,
president of MAC; George Shepherd and
John Branton, vice-presidents; Don O'Neill,
chief booker, and Charles Zinn, district manager.
Theatre
here, closed for about a year, has been reopened
with Grover Overfield as new manager.
Closes at Stuart, Neb.
STUART. NEB. — Harold Bauman has
locked the doors and ceased operation of the
Stuart Theatre because of lack of patronage.
Reid H. Ray 'Portrait' Is
Nominated for Venice
MINNEAPOLIS — "An Agricultural Portrait,"
a color film produced by Reid H. Ray
studies for the Minnesota centennial commission,
has been nominated for an award
at next fall's Venice i Italy) Film Festival.
Gordon R. Ray wrote the script and directed
the film.
Notice of the nomination came from the
National Educational A.ss'n's audio-visual instruction
department. The committee offered
its congratulations "on the recognition accorded
to your motion picture from the large
number of titles considered." The congratulatory
letter also said the film may be chosen
for the Edinburgh Film Festival.
More than 30, 16mm prints of the picture
now are being distributed free to schools,
clubs, churches and other groups. Also, a
number of 35mm color prints have been
booked by theatres.
MINNEAPOLIS
.
n bandit held up the cashier at the Radio
City but got only $75. After pu-shing a
threatening note into the cashier's cage, he
nervously demanded four times, "Hand me
the money" The new St. Croix Hilltop
Drive-In
.
has
.
designated May a "bargain
month" and is admitting all cars, regardless
of the number of people in them, for $1. It's
The organ at
also showing twin bills . . .
Radio City Theatre here, has been overhauled.
R. V. Jeffrey has been named to a new executive
post with Reid H. Ray, industrial TV
production and theatre screen advertising
distributor. Robert Whitney has been
switched from assistant to Mr. Ray to the
The neighborhood
Washington office . . .
Heights tripled "Motorcycle Gang." "Rock
Around the World" and "I Was a Teenage
Werewolf" for a Teenage Moviethon.
.
LeRoy J. Miller, U-I manager who is distributor
chairman for the cerebral palsy drive,
held a meeting of branch managers this week
to map out plans for the campaign .
old Stevens, new Paramount
.
division
Har-
manager,
conferred with Jess McBride, local manager
Ev Seibel, Minnesota Amusement
. . . Co. publicity-advertising head, was back at
Art Anderson.
his desk after a week of illness . . .
Warner manager, was vacationing in
Canada.
Four young men who stood outside the suburban
Hopkins Theatre and hurled obscenities
at patrons as they entered and left
are serving 270 days each in the workhouse.
When police tried to disperse the quartet
a fight ensued. The four pleaded guilty to
assault, obstructing a policeman and disorderly
conduct.
George Hitch Retained
SPRINGFIELD—The Frisina circuit, which
recently lea.sed the Orpheum here, has retained
George Hitch as manager. J. B. Giachetto,
Frisina managing director, said the
cli-cuit hopes to improve the property. The
operation of the Orpheum bring.^ to 67 the
number of drive-ins and theatres managed
by Piisina in Iowa, Illinois and Missouri,
'Dracula' Packs Them
In at Milwaukee
MILWAUKEE -"Horror of Dracula" at the
Warner attracted landoffice business after
spectacular promotion by publicist Ben Katz
and Warner Manager Al Meskis. Business
elsewhere along the Avenue was merely average.
(Average Is 100)
Polocc The Lorn Hot Summer (20th-Fox);
Escape From Red Rock (20th-Fox) 125
Riverside Another Time, Another Ploee (Poro);
Man Who Died Twice Rep) 110
Strond Around the World in 80 Doys (UA),
47th wk 110
Towne Touch of Evil (U-lj; Campbell's Kingdom
(Ronk) 90
Warner ^Horror of Droculo (U-I); The Thing
Thot Couldn't Die (U-I) 250
Wisconsin— Poris Ho idoy (UA); Cross-up (UA),
2nd wk 100
'Macabre' and 'Sea' Fair
At Minneapolis
MINNEAPOLIS—Most of the long-stayers
departed, but the only fresh entries to cut
were "Macabre," with its
much boxoffice ice
insurance against death by fright gimmick,
and "All at Sea," which boasts Alec Guinne.ss
as its star. Much .sun.shine is keeping many
potential moviegoers outdoors, especially with
daylight saving time.
Academy Around the World in 80 Days lUA),
45th wk 100
Century Search tor Paradise [Cineromo),
12fh wk 150
Gopher Mark of the Hawk (U-I) 85
Lyric Underwater Worrior (MGM); Cry
Terror (MGM) 90
Crph3um Macabre (AA), Hell's Five Hours (AA) 115
Pin—The Toughest Gun in Tombstone (UA);
Outlaw's Son ( A) 90
Radio City Fraulein (20th-Fox) 90
State The Big Beat (U-I); Summer Love (U-I).. 90
World All at Seo (MGM) 125
Omaha Grosses Slump;
"Bridge' Ends Run
OMAHA—Tristates shifted "The Bridge on
the River Kwai" from the Orpheimi to the
Omaha for its fourth and final week and
the pictui'e closed with 90 per cent. The fourweek
average bettered 155.
Brondeis Return of Dracula (UA), The Flame
Barrier (UA) 90
Omaha The Bridge on the River Kwoi (Col),
4th d.f. wk 90
Orpheum The Long, Hot Summer (20th-Fox) .
95
State The Sheepman (MGM) 90
Mrs. C. N. Johnson Returns
From Tour of Europe
RED OAK. IOWA—Mrs. C. N. John.son.
Red Oak exhibitor, is back from a trip
thi-ough Europe highlighted by an "intimate
audience" with the Pope and a visit with
Queen Julianna of Holland.
Mi-s. John.son's party included Mi's. Dorothy
Houghton of Red Oak. former international
president of the Federation of
Women's Clubs. Mrs. Sal Windle of Falls
City and Mrs. Grace Nagel of Iowa City.
The four midwesterners flew by helicopter
from Paris to Brussels where they were honored
at the United States Pavilion at the
World's Pair and stayed at embassies in various
countries where they visited.
Now at MarshalltO'wn
MARSHALLTOWN. IOWA—B>Ton Rowley,
who has been in theatre work in the Kansas
City area and more recently in Savannah,
Ga., has succeeded Neal Houtz as manager
of the Strand here. Houtz has moved to New
Hampton where he has bought a theatre.
BOXOFFICE :
: May
26, 1958 NC-1

. . Robert
MILWAUKEE
•The Alhambra reopened a«aln May 16. It
had been closed a week previously as a
result of differences witii tlie stagehands. As
matters stand right now, just how long the
present status will remain in effect no one
knows . . . Credit Bob Lester, film buyer for
NATIONAL THEATRE SUPPLY'
Suppllm • CarpaH • Cencntlen SuppIlM
W. R. DAVIS
1 1 JO Hijh Street Dcs Moines 9, Iowa
Fox Wisconsin Amusement Corp., for the
Joanne Woodward chainwide promotion of
"The Long. Hot Summer." Lester decided it
might be a good idea to change the name of
each theatre playing the film, to Woodward
for the entire run of the film. Arrangements
were then made wherein Miss Woodward
sent each manager a telegram acknowledging
the tribute, which appeared in all ads. The
papers in each town then picked it up and
helped matters along. Tlie film did exceptionally
well in eacli theatre.
It's a fact that space-snatchers try to keep
themselves out of the public eye, and Fi-an-
els Bickler, booker for the Fox chain is no
exception. He has recently added publicity
and promotion to his regular duties, and his
jjromotion on "Tlie Song of Bernadette" is
paying unu.sual dividends. Each theatre manager
has been provided with a "working kit"
on the exploitation to make his lot a bit
easier.
Valentine J. Wells, executive .secretary for
the Mayor's Motion Picture Commission, says
he has been receiving a number of protests
from parents in connection with horror films.
He said a letter was to be .sent the Motion
Picture Producers Ass'n protesting the Influx
of horror pictures in this area and asking
help in halting this trend. Wells added
that parents believe horror pictures are detrimental
to children, who make up the bulk
of the audiences for such films.
Two arrests were made at the Starlight
Outdoor Theatre, Green Bay, as a result of
several youths being caught racing into the
back exit of the theatre without paying. They
recklessly drove in without headlights, meeting
vehicles leaving the grounds. County officers
warned that more arrests will follow
any further infractions of the law.
Charley Krause, formerly of Pewaukee, is
in Taipei, Formosa. Formerly with an advertising
film company here, he is now information
officer of the International Cooperation
Administration and an adviser to the
Taiwan motion picture industry that is struggling
to compete against Red China. Charley
reports that the company has some talented
and beautiful stars and the writers are rapidly
learning to create plots and are getting
away from the straight, patriotic picture with
a political message. He says, "We cut costs
by shooting a scene no more than once, if at
all possible. Retakes ai-e expensive."
plex, Century and Motiogroph Projectors.
•
• Our Modem Repair Shop will repair
your Standard and Super Sim-
John McCallum in charge
Our Sales Department is under the
direction of Dick Sutton.
•
OWNER A. E. THIELE
DES MOINES THEATRE SUPPLY CO.
1121-23 High Street Des Moines, Iowa Phone CHerry 3-6520
Morrie Anderson, who heads up Screen
Guild Productions here has seciu-ed the
saturation point on the film "Attila." He
booked 20 theatres first crack out of the box.
He also repoi-ts taking on a reissue of "The
Birth of a Nation," and is finding a ready
response.
Eddie Gavin, salesman for a number of exchanges
along Filmrow- for years, is considering
a number of offers, and after a short vacation
will be back in the harness . . . Johnny
Mednikow, manager for National Screen Service
here, spent a week in Memphis, Tenn. . . .
Joe Reynolds, who, in addition to handling
the management duties at the Towne Theatre,
al.so cares for publicity and promotion for
both the Towne and Riverside, threw a special
screening of the film "Gigi" at the
Warner screening room . Groenert
is back on the job as manager at the Alhambra.
It w'as closed for a week due to a
stagehand dispute.
To Distribute for Manley
DETROIT—Distributorship of Manley popcorn
machines and other theatre concession
equipment for Michigan has been granted the
F. D. Stella Products Co., 4011 Fenkell, Detroit.
The equipment will include the Manley
Vista Pop popcorn machine and Ice-O-Bar
drink dispenser. Basil Regan will handle the
account.
Stars in 'Guns'
Imperial Pictures' production, "Guns, Girls
and Gangsters," stars Mamie Van Doren and
Gerald Mohr.
NC-2 BOXOFFICE May 26, 1958

i
DOUBLE BOXOFFICE BLOCKBUSTER I NO. 21
INDEPENDENT FILM DISTRIBUTORS
INDEPENDENT FILM DISTRIBUTORS
HOLLYWOOD PICTURES,
INC.
DONALD E.
SWARTZ
MOREY
ANDERSON
MEYER L STERN
1011 Currie Arcnue, North
MINNEAPOLIS 3, MINNESOTA
706 West Stotc Street
MILWAUKEE 3, WISCONSIN
1508 Davenport Street
OMAHA, NEBRASKA

. . Opal
Rosalind
. . Frank
. . Leo
OMAHA
r\ick Juhiison. Red Oak exhibitor, hopes
things will level off soon. He recently
opened his drive-in for the season. He also
became a papa. Then burglars broke Into the
drive-in and he took about a $100 loss in
ca.sh and damage. About that time his mother.
Mrs. C. N. Johnson returned from Europe
and the household buzzed with more excitement.
Then hLs wife suffered an attack of appendicitis
and she and the new baby had to
retmn to the hospital while she had an operation.
"Everything's fine now." grinned
Dick.
Cumnuinwealth circuit's Page Theatre at
Shenandoah also was the tai-get for burglars
E^'elpi Machmuller Huszyk. foniier 20th-
. . .
Fox booker, and her husband have a new
baby boy. their second child ... A big delegation
was in from Humboldt—Mr. and Mrs.
Fred Schuler. Humboldt exhibitors, their son
and daughter-in-law and grandchild . . .
Tony Goodman. 20th-Fox salesman, and his
wife were still at Ft. Leonard Wood. Mo.,
last week where their son remained in serious
condition with pneumonia.
George March. Vermillion. S. D.. exhibitor,
flew to Canada for some fishing at Lac La
Ronge . Woodson. United Artists office
manager who injured her foot in a fall
several weeks ago. at last has been able to
discard her crutch . Adler. United
Artists auditor, has completed his work at
the Omaha exchange and has moved on to
Milwaukee . Good. Red Oak exhibitor.
Ls still in Veterans Hospital here.
Anthony Quinn and Ernest Borgnine have
been turned down by Secretary of State Frank
Marsh in their applications for cattle brands.
They requested brands "Q-45" and "Q-46."
Marsh said he doe.sn't issue "Q's" because it is
too hard to distinguish between that letter
"
and "O Russell. Gene Kelly. Marlon
Brando and Jack Benny all have been
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. . . Dorothy
Regina Molseed, retired 20t.h-Fox office
manager, was surprised at a housewarming
by members of the Variety Club's women's
organization last w-eek. Regina and her sister-in-law
Marie Molseed had just moved
into a new home they had built
Weaver. 20th-Fox assistant cashier, returned
from vacation to rest up from an arduous
week of housecleaning. Phyllis Davis, blUer.
started her vacation.
Mort Ives, United Artists salesman, led the
Filmrow Golf League with a low net 64. A
team representing Variety Tent 16 went to
Des Moines to compete for the intercity
traveling trophy. The Des Moines team will
come to Omaha June 9 for golf competition
at Dodge Park and an evening of festivities
at Ross' Steak House.
Clarence Wittier, representing the Humphrey
community theatre, was among a large
group of exhibitors taking advantage of
balmy spring weather to visit the Row. Others
included Bud Robinson, Blair: Warren Hall,
Burwell: Howell Roberts, Wahoo; F. G. Miller,
Clarkson; Phil Lannon, West Point;
Charles Thoene, Lyons: W. G. Horstman,
Odebolt; Herman Fields, Clarinda: H. B.
Carleton, Griswold: Scotty Raitt, Genoa; Virgil
Kula, Fullerton; Mr. and Mrs. Dick Lysinger,
Ravenna; Jack McCarthy, Louisville;
Mr. and Mrs. Fred Schuler, Humboldt, and
Dick Johnson, Red Oak.
New Minneapolis Slip,
Exhibitors Complain
MINNEAPOLIS—There's another boxoffice
slump here; business is off more than seasonal,
exhibitors complain.
With the coming of pleasant, warm
weather, baseball, fishing and outdoor activities
there's invariably a sharp theatre
patronage decline, but the extent of it is
alarming this year.
Some exhibitor leaders point out these cycles
now come intermittently and usuaRy
each is more disastrous than its predecessor.
This one comes on the heels of a
stretch of general boxoffice prosperity—one
that has been in evidence throughout most
of 1958 to date.
Metalious Libel Suits Set
LACONIA. N. H.—The $250,000 Ubel suits
against Grace Metalious, author of "Peyton
Place." the novel on which the motion picture
of the same title was based, and her New
York publishers will be tried the week of
June 9. The trial date was set as result of
an April 8 pretrial hearing In Belknap County
Superior Court.
Thomas and Geraldlne Makrls, local residents,
plaintiffs In the actions, claim their
character was defamed because they were
p>ortrayed In the book.
Tries Ten-Cent Shows
MORGAN. MINN.—Clarence Morris is featuring
occasional ten -cent shows at the
Morgan Theatre here.
13 More Relightings
In Cincinnati Area
CINCINNATI—Thirteen more indoor theatres
have reopened in this exchange area
since January 1 in addition to relightings
previously reported in BOXOFFICE, the 13
houses having a combined capacity of about
5,000 seats. Six are in West Virginia, five in
Kentucky and two In Ohio.
The five Kentucky theatres, locations,
operators, policy and capacity include Odeon,
Augusta, George Fields, first run, 235 seats;
Lee. Beattyville, J. M. Mahaffey. first run,
412: Viv, Corbin, J. Duane Owens, sub-run,
772; Park. Middlesboro, Herbert H. Stanfield,
.sub-run. 300, and Stone, Stone, John Moses,
first run, 400.
The We.st Virginia situations include Belle,
Belle, J. Henderson, 491 seats; Palace, Davy,
Charles Williams, first run, 324; Pioneer.
Holden, Harry Adams, first run, 500; Waco,
Huntington, William Mclntyre. .sub-run. 325
seats; Rogers, Keystone. Charles Williams,
first run on four days a week basis, 400, and
Matoaka, Matoaka, Ralph Bird, first run, 350
seats.
In Ohio, the reopenings reported were the
Wayne, Dayton. Mrs. M. Semelroth, sub-run.
310 seats, and the Ohio at Spencerville, T.
Crist, first run, 200 seats.
MGA President Rejects
Fund Accounting Demand
HOLLYWOOD—Cecil F. Read, president of
the newly formed Musicians Guild of America,
rejected Nathan L. Schoichet's demands
for an accounting of the musicians defense
fund. Read said disclosure of the names of
the contributors and amount collected "would
endanger the individual musicians who had
contributed to the fund which supports the
lawsuits" against the AFM and F>resident
James C. Petrillo. It was made clear that
none of the money collected for the fight
against Petrillo had been spent to finance
the MGA, and that a complete accounting of
the allocation will be given when the suits
against Petrillo are settled.
Monterey Theatre Bldg.
Sold to Leslie Fenton
MONTEREY, CALTP.-The Carmel Theatre
building here has been purchased by
Leslie C. Fenton of Pebble Beach from United
California Theatres.
Fenton said business would continue £is
usual in the theatre and in other firms operating
in the building. However, he said he
had long-range plans for development of the
block in which the building is located and
which he owns. Development, he said, possibly
would be in the form of a combination
business and shopping center.
United California Theatres will continue
to op>erate the Carmel as a motion picture
house.
Scouts View '80 Days'
NEW HAVEN—Robert A. Carney, Loew's
Poll, Waterbury, screened "Around the World
in 80 Days" for Boy Scouts, Girl Scouts and
den mothers at a special Saturday showing
with reduced rates in effect.
NC-4 BOXOFnCE May 26, 1958

—
——
—
—
'Razzia' 125 Rating
Leads in Cleveland
CLEVELAND—"South Pacific," in its sixth
week at the Ohio Theatre, has settled down
to a steady 110 per cent weekly take. "Paris
Holiday," aided by a fanXare benefit the
evening prior to its general release opening,
boosted the State gi'oss to 115 per cent. At
the Embassy, "GirLs on the Loose" combined
with "Live Fast, Die Young" brought out
better than average attendance and ended
the week's run with a 120 per cent rating.
"Razzia" pleased the Heights Art patrons.
(Average Is 100)
Allen Marjorie Morningstor (WB), 2nd wk.
on a holdover 80
Embassy Girls on the Loose (U-l);
Live Fost, Die Young (U-l) 120
Heights Art Roizio ( Kessler) 125
Hippodrome Froulein (20th-Fox) 70
Ohio South Pacific (Magna), 6th wk 110
State Paris Holiday (Para) 115
Sfillmon Ivonhoe (MGM); Knights of the
Round Table (MGM) 80
'Cowboy' Bow in Detroit
Leads at 150 Per Cent
DETROIT—Local show business took a
general nosedive as pleasant spring weather
attracted potential customers to gardens,
golf links, lakes and outdoors generally.
Temperatures up to 80 hurt even "The Bridge
on the River Kwai," while "Cowboy" got a
comparatively heavy opening at the Palms.
Adams Union Pacific (20th-Fox); Wild Harvest
(20th-Fox), reissues 70
Broadway Copitol ^Macabre (AA); Hell's Five
Hours ( AA), 2nd wk 1 00
Fox—Another Time, Another Place (Para);
Northwest Mounted Police (Para), reissue. ... 80
Madison The Bridge on the River Kwai
(Col), 9th wk 135
Michigan Teacher's Pet (Para); Cole Younger,
Gunfighter (AA), 2nd wk 145
Palms—Cowboy (Col), Crosh Landing (Col).... 150
Holdovers Stymie
Cincinnati Attendance
CINCINNATI—Grosses were lower than in
recent weeks, perhaps due to holdovers. One
of the four first-run pictures was in its sixth
week and another in its second week.
Albee Teocher's Pet (Para), 2nd wk 100
Grand The Young Lions (20th-Fox), 6th wk. ... 90
Keiths Cowboy (Col) 95
Palace Another Time, Another Place (Pora). ... 90
Switow Chain to Remodel
Lexington, Ky., Key Run
LEXINGTON, KY.—Sam Switow, president
of M. Switow & Sons, firm which recently
purchased the Kentucky and State theatres
here, said that the Kentucky would be completely
remodeled, redecorated, reseated, repainted
and air conditioned. Some of the
theatre's 1,200 seats will be eliminated,
Switow said, by installation of new seats
which will allow more space between rows.
Plans for the State, he continued, are not
determined, although the building may be
converted for "mercantile use" or it may
continue as a theatre. The Kentucky, which
closed the first of May, will be opened again
in aixiut six weeks, he said, with a first-run
policy.
The Switow firm built the Kentucky in
1921 and operated it until 1933 when it was
leased to the Phoenix Amusement Co.. headed
by John B. Elliott. Switow built the State
in 1928 and leased it to Elliott's firm. Schine
Theatres later purchased the Phoenix
Amusement Co. and took over leases on both
houses. The leases expired last April 30.
Cleveland Gives Big Hand to Bob Hope
At Paris Holiday Benefit Premiere
By ELSIE LOEB
CLEVELAND— It wasn't a world premiere
it was the world's best homecoming welcome
any boy could dream up in a million years
that Bob Hope received at the benefit premiere
of "Paris Holiday" at the State Theatre
recently.
The beneficiary was Bluecoats. Inc., an organization
which provides funds for the families
of police and firemen who lose their
lives in line of duty. The affau- was organized
by Howard Pearl, United Artists field publicity
representative.
BLUECOATS GETS $8,000
Bluecoats, Inc. is headed by Cleveland's top
industrialists, all of whom backed the prerelease
benefit performance which was a
complete sellout at $2.50 a ticket. At final
count, better than $8,000 was turned over
to the organization.
Hope ran a tight schedule from Thursday
noon, when he arrived by plane from New
York at Cleveland Hopkins airport and was
met by the chiefs of the police and fii-e departments.
From the airport he was whisked
by army helicopter to the downtown Mall to
start a parade through the main streets ending
at the Carter Hotel. And where was Bob
in the parade? At the tiller wheel of a hookand-ladder
from the fire engine house at 105th
street and Euclid avenue where, as a youngster,
he used to hang out. Also in the parade
were a dozen mounted traffic policemen,
twelve motorcycle cops, five Buicks (Hope's
TV sponsor), and the East High School band.
After a hurried luncheon at the Carter, the
star, still relaxed, met with radio, TV and
movie representatives for interviews and
tape-recordings. Bluecoats. Inc., hosted at
dinner, and then on to the State Tlieatre
where every seat in the 3,400-seat house was
sold for the premiere. Louis Seltzer, editor
of the Press, introduced Hope. Other celebrities
on stage included U. S. Senator Frank
J. Lausche, Vernon Stouffer and Frederick
Crawford, president of Thompson Products.
In true spirit of the theatre, a late party
was held on the State stage after the show
was over.
PROCLAIMS BOB HOPE DAY
The promoion for the one-day personal appearance
of Hope was in the category of
"fantastic." Mayor Anthony Celebrezze proclaimed
Thursday Bob Hope Day. Bamiers
spanned Euclid avenue saying, "Welcome
Home, Bob Hope." Department stores included
photos and cartoons of Hope in their
newspaper advertising. The Cleveland Electric
Illuminating Co. donated the use of 150 billboards
throughout the county to slap on
streamers announcing the opening of Hope's
new picture, "Paris Holiday." The POC beer
company used a 5-col.. 21-inch ad to welcome
Hope. The Wm. Taylor & Son.s department
store, where Hope at one time was a clerk,
plastered its front with a placard reading
"Bob Hope, Come Home. All Is Forgiven." A
leading bank. Society for Savings, donated its
bus advertising space to the event.
Local newspapers, which guard their free
space zealously, gave Hope the biggest frontpage
spreed any star ever received—the
Pre.ss published a front-page editorial salute
with photo, and ran an idilorial. The Plain
Dealer in a front-pam- .sl(jry said. "Bob Hope
Gives Home-town Best Joke-Ation in the Nation."
The tight schedule .set up by Pearl was
strictly adhered to with only one deviation.
Hope did not play Kolf Friday morning with
Senator Lau.'-che as planned.
Reviews of the picture were highly favorable.
Said Stan Anderson, movie critic of the
Pre.ss in his Friday i9i column, . . . "one of
the gag master's funniest movies," He called
the teaming of Hope and Fernandel "a bit of
inspired casting." W. Ward Marsh, of the
Plain Dealer (10) says of the picture, "It's
Hope and Fernandel
a very funny picture . . .
are great." Marsh's advice: "don't miss it."
Hope took home with him some .souvenirs
of the occasion. Police Chief Story presented
him a gold badge and a captaincy. Not to be
outdone. Fire Commissioner Elmer M. Cain
made the star an honorary chief and gave
him a white helmet.
Curtain at 8 Policy
Used for Long Films
CLEVELAND—Fred Holzworth, manager of
the de luxe Beach Cliff neighborhood house,
has won the plaudits of his customers by
adjusting his time schedule on three-hour
pictures to their patterns of living.
"Instead of running two shows a night on
these long pictures." Holzworth explains.
"starting the first one early and running the
last one late, I am playing just one show
a night when pictm-es are over-long. This
gives my patrons time to eat a leisurely dinner
and get to the show at 8 o'clock if they
want to see a half hour of short subjects
or at 8:30 when the feature goes on. They
also are out of the theatre at a reasonable
hour. So. instead of an early evening rush
that often upsets tempers or a late night out
which tends to tire rather than entertain. I
have satisfied patrons. After all." Holzworth
concluded, "ours is a service business. We
serve the public. And it's up to us to give
them the kind of service that best fits their
pattern of living."
Mrs. Margaret M. Beechler
Dies at St. Johns. Mich.
DETROIT — Death struck again in the
Beechler family, well-known in the annals
of upstate Michigan exhibition. wiUi the passing
of Mrs. Margaret M. Beechler, 75. in the
Clinton Memorial Hospital at St. Johns aft«r
being in failing health for several years.
She was the widow of the late Roy G.
Beechler, who came to St. Johns in 1932 and
built the Clinton Theatre shortly after. He
died in 1946. The Clinton is now being operated
by their son R. W. "Bill" Beechler.
Mrs. Beechler was also the sister-in-law of
the late Cash R. Beechler, oldtime exhibitor
of Charlotte. Mich., who died a few months
ago. She is also sun'ived by another son Jack
Beechler of Bu-mingham.
Interment was in Mount Rest cemetery at
St. Johns.
BOXOFTICE :: May 26, 1958 ME-1

. . Otto
CLEVELAND
Mat Wolf, foinu'i- Warner Ohio theatre isoiic
inanaKer whose theatre Interests are
currently concentrated In Texas, is receiving
congratulations on the birth of his second
grandchild and first grandson Friday (16) in
University Hospital to the wife of his son
Donald
. Braeunlg, DCA associate of
Arthur Goldsmith, had a successful journey
out in the territory, bringing in contracts on
•The Golden Age of Comedy" and other
DCA product.
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1632 Central farkwaj
CINCINNATI 10, OHIO
ALLIED FILM EXCHANGE
JACK ZIDE
2310 Cass Arenue
DETROIT 1, MICHIGAN
IMPERIAL PICTURE CO.
RUDY NORTON
2108 Payne Avenue
CLEVELAND 14, OHIO

. . Donald
. . . Lester
. . Max
CINCINNATI
prank Weitzel. local booking aiul buyiiin
operator, has taken over this service for
the North Star Drive-In. Dayton, owned by
Ed Parker . R. Hicks, Paramount
manager, attended a division niectlnR in the
Cleveland office May 15. 16. conduct-ed by
. . Paramount
John Moore, division manager .
exploit«er Mike Weiss was here with invitations
to film critics E. B. Radcliffe. Enquirer:
Dale Stevens, Post, and Ed Chapin. Times
Star, to New York to meet Alfred Hit-chcock.
Hitchcock directed and produced the Paramount
picture, "Vertigo," starring Kim Novak
and James Stewart, and was meeting the
press to promote the new picture.
The Variety auxiliary will hold a luncheon
and fashion show, with auxiliary meml»rs
as models. Monday, June 2, in Variety club-
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LIST
60 E. 1 3th St. Chicago 5, III. WE 9-4466
ii)oin.>. Hi-.MT vat ions arc being accepted by
Mrs, Sol Kolodny, 7258 Brookcrest Dr. Other
members of the committee arranging the
event me Mrs. Sherwood R. Gordon. Mrs. Abe
Maius and Mrs. Arthur van Gelder.
Word was received on the Row that high
water had forced the temporary closing of
the Almar Drive-In. Allen, Ky.; Popular Auto
Theatre, Lawrenceburg, Ind., and the Riverview
Drive-In, Dayton, Ky. . . . Pete Rosian,
former U-I district manager here, is again
adding Cincinnati to the exchanges under
his jurisdiction. These now include Albany,
Boston. Buffalo. Cleveland, Detroit, Pittsburgh
and the exchange here. James Frew,
who is relinquishing Cincinnati, has added
Philadelphia to his list. It also includes Nashville,
Atlanta, Charlotte and Jacksonville.
The Allied Artists combination, "Macabre"
and "Hell's Five Hours," is having saturation
bookings starting Wedne.sday (28i in this
. . .
area. A promotion campaign of TV, radio,
newspaper and special trailers is in progress
Joe Joseph, of the Jur circuit, Parkersburg,
W. Va., flew here in his new Cessna
plane, on which he has displayed the plaque
he was awarded in recognition of his rating
as a civilian pilot.
Visitors on the Row included George
Lively. Huntington, W. Va.; Jerry Shinbach,
Chicago: Jerry Wilson, Booneville, Ky.: Jim
Herb. Dayton: William Clegg, Lloyd Hildebrand
and Fred Krimm. all of Dayton: J. H.
Davidson. Lynchburg: Gus Lynch of Schine,
Cleveland, who was accompanied by Robert
Kramer, Schine division manager, Gloversville,
N. Y„ and G. C. Porter, Beckley, W. Va.
Mrs. Louis Wiethe left recently via the SS
America, to be with her daughter in Mainz,
Germany, for the arrival of her first child,
expected the end of this month. Lou accompanied
Mrs. Wiethe to New York, to see her
off and is hopeful of joining her there later
Rosenfeld, exhibitor of St. Albans,
W. Va., was in the Kanawha Valley Hospital,
Charleston, W. Va.. undergoing treatment for
Albert Thalheimer,
a recent stroke . . .
Charleston, W. Va.. who operates theatres
in Logan and Madison, W. Va., and has interests
in theatres at Jenkins, Ky., and Oak
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Ridge, Tenn., visited Pilmrow, his first trip
in many months. Frank Weitzel does his
booking and buying . Millbauer, Dayton
exhibitor, was having a new front, including
a boxoffice. constructed for the Sun-
.sel Cruise-In, which he recently acquired.
Critic Arthur Spaeth
Speaker at Council
CLEVELAND—The Motion Picture Council
of Cleveland held its final meeting of the
season last Thursday (15i in the Higbee
Auditorium, with Mrs. Frederick Chapman,
president, presiding. Several hundred women
attended the luncheon and remained to hear
the speaker, Arthur Spaeth, film critic for
the News, tell them what a critic looks for
in a motion picture.
Spaeth, who .substituted for the announced
speaker. Plain Dealer critic W. Ward Marsh,
who could not attend, said, "The first thing
I, as a critic, look for in a motion picture is
entertainment."
"But that is not enough." he continued. "I
examine the picture artistically and intellectually.
It is my belief that it is the duty of
the critic to go into every phase of the art
forms used in the production of a motion
picture. The art form is of such great importance,
in my opinion, because words cannot
supplant a picture, and a critic, in order
to be fair both to the picture and to the
public, must take all of the art forms involved
into consideration when reviewing a picture."
Seven More Ozoners Bow
For Season in Michigan
DETROIT—With most urban area driveins
already in operation for several weeks, the
remaining outdoor houses are opening rapidly
for the summer. Most of those remaining are
in the resort areas and enjoy only short
seasonal operations. Seven additional drivein
reopenings were reported on Filmrow:
Northland, Clare: Stadium, Grand Rapids:
Blue water, Port Huron; Coldwater, Coldwater:
Lake, Walled Lake; Meredith, Meredith,
and Dennison, Monroe.
Delno Ritter Re-Elected
Cooperative President
DETROIT—Delno A. Ritter of the Rialto
and Rivola theatres was re-elected president
of Cooperative Theatres of Michigan, it was
announced by David Newman, legal counsel.
He is the son of the late James C. Ritter,
former National Allied president.
Other officers of Cooi>erative, also reelected,
are J. C. Peck of Fenton. vice-president,
and Milton H. London, president of
Michigan Allied, secretary-treasurer.
Patrons Come 4,000 Miles
DETROIT—The Music Hall is
chalking up
a new long distance record for patronage,
with an organized group of 31 customers
coming from 4,000 miles away to see the
current Cinerama release, "Search for Paradise."
Reservations have been made for tour
groups from several hundred miles away, but
the new order comes from the Dutch Tourists
Ass'n, and is for a group of Hollanders who
recently sailed on a visit to the U. S. and
decided to make a visit to Cinerama at
Detroit a feature of their tour.
ME-4 BOXOFFICE May 26,- 1958

.
At the forefront of
progress— you will find
NOW theklC^model H mechanism!
Awr "Air
Flow" Ventilation—cooler
heat shields,
film traps, aperture
m4" dia. Lens
Mount is easier to focus.
Will accommodate all
higher speed, shorter
focal length lenses now
in use plus possible future
developments.
Mount design promotes
lens cooling to reduce
focus drift.
t
plates and reduced shutter
noise.
m,Intermittent Movement
with larger Starwheel
and Cam. Improved
sprocket fastening
makes for steadier,
clearer pictures on the
screen. Easily removable
and replaceable
sprocket simplifies servicing
and maintenance.
/fCiF Curved Film Trap
and gate provides positive
positioning of the
film, therefore clearer,
sharper projection. Water
cooled apertures are
optional.
The new CENTURY model H projector mech-
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anisms include many features specifically engineered
to fulfill the exacting requirements of
Cinemiracle, Cinerama, horizontal VistaVision
and wide film projection.
These outstanding technical advances combine
to make the new model H mechanism far superior
for standard projection. When necessary
it may be modified to accommodate wide film.
As in the previous model C projector, the new
mechanism retains the steadfast reliability,
ease of operation and maintenance so characteristic
of all CENTURY equipment.
Oliver Theatre Supply Inc.
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Cleveland 14, Ohio
See your Century dealer or ivrite . .
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NEW YORK 19, N. Y.
SOLD BY
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Detroit I, Michigan
Hadden Theatre Supply Co.
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Louisville 2, Kentucky
Mid-West Theatre Supply Inc.
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Cincinnati 10, Ohio
BOXOFFICE :: May 26, 1958
ME-5

. . Rennald
. . . Doris
. . . Ivan
. . Moe
DETROIT
g«>b B

and sound equipment on the stage are portable
in type, so tliat they may be removed
when the dramatic shows take over. Equipment
for the theatre was sold by National
Theatre Supply Co., with Clarence E. Williamson
as branch manager.
Owners of the NPC are the Sloan brothers,
Richard and Eugene, sons of the late exhibitor
Saul Sloan. Tlie brothers also operate the
Mercury Theatre, probably the nearest Detroit
house to Northland, and have interest.s
in other theatres as well. Mel Howard of the
regular Northland Playhouse staff will act as
house manager.
The admission policy is comparable to that
of downtown or other art houses— $1.25 for
adults and 50 cents for children. One or two
performances are given nightly, according to
schedule requirements, but no matinees. The
Geodesic Dome is translucent, so that it is
necessary to wait for twilight to permit the
start of the show—probably another "firet"
for an indoor theatre.
Coast-to-Coast TV Network
To Begin July 1
for CBC
OTTAWA—More grief may develop for the
theatres in the Dominion in connection with
television competition when the Canadian
Broadcasting Corp. inaugurates its coast-tocoast
microwave network on July 1 through
the expanded facilities of the Trans-Canada
Telephone System which will cover nine of
the country's ten provinces.
The CBC-TV network extends from Nova
Scotia on the Atlantic seaboard to the middlewest
province of Manitoba with occasional
live programs from British Columbia which
are relayed through facilities in the United
States. Next year the all-Canadian web will
be expanded to the island province of Newfoundland.
The government-owned CBC is planning
new features with the introduction of the extended
TV circuit in July.
5,000,000 TV Set Total
Foreseen for Canada
TORONTO—In an address before the Ass'n
of Canadian Advertisers in convention here,
A. Davidson Dunton, chairman of the board
of governors for the Canadian Broadcasting
Corp., predicted that the number of TV sets
in this country would increase from the present
approximate total of 3,000,000 to 5,000,000
within the next ten years.
Under a new federal government policy,
Dunton foresaw the establishment of competitive
television stations soon in a number
of cities where a single outlet is in operation,
thereby bringing a stimulation of Canadianprogram
production.
Norwich Yale Inaugurates
'Wives' Freedom Night'
NEW HAVEN—Attorney Samuel I. Safenovitz,
owner of the Yale Theatre, Norwich,
has introduced a "Wives' Freedom Night"
p>olicy on Thursdays. All wives accompanied
by husbands are admitted as guests of
the management on that evening.
With the resumption of drive-in theatre
season, Safenovitz is admitting children under
12 accompanied by parents as guests of
the management on a nightly basis. The
prevailing drive-in practice for Connecticut
is to admit children under 12 free.
Carrie Commissioned
An Oklahoma Colonel
Hennessey, Okla.—Mrs. G. E. (Carrie)
Ortman, who with her husband operates
the Ortman Theatre here, has been commissioned
an honorary colonel on the
staff of Gov. Raymond Gary as a result
of a civic activity she organized and executed
in the last year.
C"

V
"Every effort we put into the
SAVINGS BOND PROGRAM
will be richly rewarded ..."
a statement by Julian B. Baird, Under Secretary of the Treasury
"America's great productivity has been made possible
by the wilHngness of Americans to save a part of their
incomes for investment in productive enterprises. The
Pa\Toll Savings Plan of the Savings Bond Program implants
and helps to sustain the habit of regular savings,
and this benefits our whole economy as well as each
individual saver.
"We need savings as a continued affirmation of our
way of life. The right to build up personal savings and
to choose individually our savings objectives is one of
our cherished freedoms.
"I am convinced that every bit of effort we put into
Savings Bond promotion as part of a broad thrift plan
will be richly rewarded in the contribution we shall be
making to the strength and security of our country in
this critical period."
THE U.S. GOVERNMENT DOES NOT PAY FOR THIS ADVERTISEMENT. THE TREASURY DEPARTMENT THANKS, FOR THEIR PATRIOTISM,
THE ADVERTISING CDUNCIL AND THE DONOR BELOW
.'ujit-vf:
BOXOFFICE
ME-8 BOXOFHCE May 26, 1958

—
—
—
—
—
—
. . Jewett
. . Robert
. . George
. .
'Mam'zelle Pigalle'
Top Boston Picture
BOSTON—Spring doldrums hit the downtown
theatres with holdovers registering better
business than new product in some spots.
"South Pacific" dropped off but the other
three programs of the Sack Theatres stood
up well. "Merry Andrew" was a disappointment
as was "Desii-e Under the Elms." The
Brigitte Bardot "Mam'zelle Pigalle" led the
field of the new films with "Rouge et Noir"
second.
(Average Is 100)
Astor 'Marjorie Morningstar (WB), 6th wk 80
Beacon Hill Mam'relle Pigalle (FJIms-Aroundthe-World)
1 40
Boston Search for Parodise (Cinerama), 25th
wk 75
Capri The Bridge on the River Kwai (Col)
20th wk 115
Exeter Street Rouge et Noir (DCA) i 25
Gary The Young Lions (20th-Fox), 3rd wk 120
Kenmore The Bolshoi Bollet (Rank), 2nd wk. ..115
Memorial Girls on the Loose (U-l); Live Fast
Die Young (U-l) 80
Metropolitan Desire Under the Elms (Para). ... 70
Orpheum ^Merry Andrew (MGM) 85
Poromount ond Fenway Stokeout on Dope Street
(WB); Violent Rood (WB) 70
Saxon South Pocific (Magna), 5th wk 115
State The Brothers Koromazov (MGM),
4th ond finol wk 85
Holdover Bills Strong
In New Haven
NEW HAVEN—"The Bridge on the River
Kwai" chalked up a handsome 175 in its
fourth week at the College. "Desire Under the
Elms" went for thi-ee frames at the Whalley.
Crown Mam'zelle Pigalle (Films-Around-the-
World), 2nd wk 110
College The Bridge on the River Kwai (Col),
4th wk 175
Lincoln Rouge et Noir (DCA), 2nd wk 115
Poromount The Female Animal (U-l); Day of
the Badman (U-l)
Poll The Long, Hot Summer (20th-Fox); Blood
90
Arrow (20th-Fox), 2nd wk 120
Roger Sherman The Case Against Brooklyn
(Col); Let's Rock! (Col) 100
Whalley Desire Under the Elms (Para), 3rd wk. 130
"Bridge' Seventh Week
Still Big in Hartiord
HARTFORD— "The Bridge on the River
Kwai" rolled blissfully along, doing a handsome
180 in its seventh week.
Allyn Cowboy (Col); The Long Haul (Col) 120
Art— Les Girls (MGM); An Atfoir to Remember
(20th-Fox), 2nd runs 70
Cine Webb-^The Awakening (DCA); Strange Deception
(Cosmo Films) 1 05
E, M. Loew The Bridge on the River Kwai
(Col), 7th wk 180
Meadows Thunder Road (UA); The Missouri
Troveler (BV) 1 05
Palace Let's Rock! (Col); The Case Against
Brooklyn (Col) 90
Poll The Long, Hot Summer (20th-Fox); Escape
From Red Rock (20th-Fox) 1 25
Strand The Lady Takes a Flyer (U-l); All
Mine to Give (U-l) 90
Bumper Club Formed
HARTFORD—The Memorial Avenue Drivein,
West Springfield, has formed a Bumper
Club, with drivers of cars displaying bumper
strips admitted free on Monday nights. A
similar plan has been in effect for several
seasons at a number of Connecticut valley
ozoners.
Starts Oven^vare Giveaway
HARTFORD—The Lockwood & Gordon
East Hartford Family Drive-In has a new
ovenware giveaway with a 15-cent service
charge advertised.
HARTFORD
T ou Cohen. Loews Poll, planted a "Lonn.
Hot Summer" guest column in the Hartford
Times ahead of the Jerry Wald melodrama's
regional bow . E. Landers,
Hartford division niiinager for E. M. Loew's
Theatres, was very much enthused over longrun
prospects of "The Bridge on the River
Kwai" at the downtown E. M. Loew's. In
consequence of the extended holdover, some
Columbia product has been sold away from
E. M. Loew's. traditional downtown outlet
for that distributor. "Cowboy" was sold to
AB-PT for the Allyn. aJid "Let's Rock" went
into Loew's Palace.
. .
.
Francis Lederer (whose recent screen credits
include UA's "The Return of Dracula" and
Pai-amount's "Maracaibo"). topped the cast
of a touring company of "The Diary of Anne
Frank" at the 3,300-seat Bushnell Memorial
Auditorium May 12, 13 at $3.85 top. Newsmen
interviewed him on screen emoting .
The Alperin Rialto, Windsor Locks, has
dropped Monday through Thursday performances
City's former first selectman,
Al Kargul, has suggested to the town
warden and burgesses that exit and safety
facilities in the reaj- of the Perakos circuit's
State be improved.
NEW HAVEN
lyjatt L. Saunders, Loew's Poll, Bridgeport,
got newspaper breaks on the appearance
of Col. Charles Lindbergh's son in cast of
MGM's "Underwater Warrior." The Lindberghs
aj'e Connecticut residents . . . The
Mayfair, Terryville. has shuttered . . . The
Pishman circuit's Dixwell and Rivoli distributed
35-cent "Jack and Jill" books as gifts
to young patrons at a recent Saturday matinee.
In addition, a live act, billed as Indian
Chief Cochise, appeared at the Dixwell. The
regular 25-cent admission scale prevailed.
The Bailey Whitney and Westville brought
back Paramount's "Run for Cover!" .
Loew's Poli-New England Theatres shifted
"The Bridge on the River Kwai" into the
College after three brisk weeks at the A
house, Loew's Poll . Spodick, Leonard
Sampson and Norman Bialek held over
DCA's "Rouge et Noir" at their downtown
Lincoln.
Withdrawal Papers Filed
In Child Injury Suit
NEW HAVEN—Withdrawal papers have
been filed in superior court for a five-year
suit seeking $15,000 damages for a Bozrah,
Conn., girl injured at an outdoor theatre
playground.
The action was brought by Susan Hollander,
through her mother Irene Hollander
Davison. Bozrah. against the E. M. Loew
Theatre Enterprises, operator of the Norwich-New
London Drive-In. Montville. Conn.
It was charged that Susan, a paid patron,
fell or was pushed against the support of a
children's swing on July 22. 1953. Her t^vo
front teeth were knocked out. it was alleged,
and a removable appliance, requiring replacement
every six months until maturity,
had had to be used since. The theatre circuit
was accused of negligence in failing to supervise
the playground area properly.
Sack, Richmond Form
Distributing Firm
BOSTON—Benjamin Sack has announced
the formation of a new company. Saxon Distributing
Coi-p.. to handle the distribution of
first-run films for New England theatres. His
partner in this new venture is his general
manager and right hand man. Sam Richmond,
who has had many years of experience
as a distributor.
The first film under this new corporation
is the French picture "Mam'zelle Pigalle."
starring Brigitte Bardot, the only Bardot film
which has not been condemned by the Catholic
Legion of Decency. Bookings have been
set at the Avon Theatre, Stamford, Conn.,
and the Warner and Merit theatres, Bridgeport,
Conn., and the Fitchburg Theatre. It is
currently playing at Sack's Beacon Hill Theatre.
Other key cities are being set, according
to Richmond. Other pictures will be added
to this list, some foreign films, other domestic
pictui'es.
The Sack-Richmond combination aLso may
enter the production field by the expedient
of financing certain productions which come
to their attention. Sack and his wtfe are
planning a trip to Europe to look over the
foreign market while Richmond flies to the
west coast to eye the domestic market.
Richmond, who can easily qualify as the
industry's busiest man in New England, has
had several years of experience in the distribution
field. In 1930 he sold Pathe reissues
and exploitation films in this territory. Later
he formed his own company. Lux Film Co.
"Bitter Rice" was the outstanding film he
distributed in New England theatres. In the
interim he was an exhibitor, operating a
second-nan theatre in Lawrence.
Before the announcement of the formation
of the Saxon Distributing Corp.. Richmond
had only three telephones jangling on his
desk at one time. With the acquisition of
the distributing company, how many more
will be necessary? He is forming his staff of
bookers and billers and expects to be in full
swing by June 1.
Resumes Midweek Buck Night
HARTFORD — Bernie Menschell has
resumed
buck night on Wednesdays at the
Manchester Drive-in. with cars admitted for
$1. regai'dless of number of passengers.
CUT CARBON COSTS
With the NEW
CO-RAP Carbon Saver
Save money! Join your waste carbons
together quickly, easily. Burn them
down to last inch. Available for 8, 9,
10, II and 13mm carbons. Long-lasting.
Nothing else to buy. See your
theatre supply dealer or write:
CO-RAP MFG. CO.,
INC.
1S71 Enlow Ave., Evansvilla 11, Ind.
SAVE $ YOUR SPROCKETS REGROUND
for Fox Hole Prints $2.00 each
LOU WALTERS iRcpoir Service)
8548 San Fernando Way Dallas 18, TWM
BOXOFnCE May 26, 1958 NE-1

. . Phil
BOSTON
l^lke Simons of Smdlinger

.
At the forefront of
progress— you will find
NOlMf th
model H mechanism!
nCl¥"fiiii Flow" Ventilation—cooler
heat shields,
film traps, aperture
plates and reduced shutter
noise.
MSIf\intermittent Movement
with larger Starwheel
and Cam. Improved
sprocket fastening
makes for steadier,
clearer pictures on the
screen. Easily removable
and replaceable
sprocket simplifies servicing
and maintenance.
Curved Film Trap
and gate provides positive
positioning of the
film, therefore clearer,
sharper projection. Water
cooled apertures are
optional.
The new CENTURY model H projector mechanisms
include
-
many features specifically engineered
to fulfill the exacting requirements of
Cinemiracle, Cinerama, horizontal VistaVision
and wide film projection.
These outstanding technical advances, combine
to make the new model H mechanism far superior
for standard projection. When necessary
it may be modified to accommodate wide film.
As in the previous model C projector, the new
mechanism retains the steadfast reliability,
ease of operation and maintenance so characteristic
of all CENTURY equipment.
See your Century dealer or rvrite . .
CENTURY PROJECTOR CORPORATION
NE>V YORK 19,
SOLD BY
N
Massachusetts Theatre Equipment Co.
20 Piedmont St. Boston 16, Mass.
Phones: LI. 2-9814 — LI. 2-0356
BOXOFFICE May 26, 1958 NE-3

jTHY mmummm^^^ZmH^
'""" " ""^""^SOK »d S

—
—
—
—
'Summer' Welcome
To Toronto Patrons
TORONTO — "The Long, Hot Summer"
bowed in at the big Imperial as the Torontonians
enjoyed their first holiday of the
summer season. "Summer" was the boxoffice
leader of the w-eek. The only other new ones
were "The High Cost of Loving" at the
Towne and "The Gift of Love" at the Eglinton.
(Average Is 100)
.
Eglinton The Gift of Love (20fh-Fox) 110
Hollywood The Young Lions {20th-Fox), 6th wk. 100
Hylond All ot Seo (RFDA), 3rd wk
Imperial The Long, Hot Summer {20th-Fox) .
110
1 30
Loew's Witness for the
. .
Prosecution (UA), 6th wk. 105
Nortown Peyton Place (20th-Fox), 3rd wk 105
Odeon The Bridge on the River Kwoi
(Col), 10th wk 105
Tivoli Around the World in 80 Doys
(UA), 41st wk 105
Towne The High Cost of Loving (MGM) 110
University Cinerama Holidoy (Cinerama),
7th wk 115
Uptown Merry Andrew (MGM), 3rd wk 100
"Arms' cmd 'Holiday' Solid
In 3rd Winnipeg Weeks
WINNIPEG—"A Farewell to Arms" and
"Paris Holiday," each in its third week, did
better business proportionately than any of
the newcomers, although "Merry Andrew"
was best percentagewise, opening at 115.
Capitol Morjorie Morningstor (WB) 110
Goiety A Farewell to Arms i20th-Fox),
3rd wk., moveover 1 05
Garnck The One That Got Away (Rank) 110
Lyceum The Sofecracker (MGM); Rowhide
Trail (AA) 95
Metropolitan Merry Andrew (MGM) 115
Odeon Poris Holiday (UA), 3rd wk 105
DST and Warm Weekend
Blamed at Vancouver
VANCOUVER—Exhibitors reported their
lowest take in recent weeks, warm weakend
w'eather plus daylight saving taking most
of the blame. Even "Ai-ound the World in 80
Days" and "This Is Cinerama" were away
off.
Capitol The Brothers Koromaiov (MGM) Fair
Cinema Rodon! (DCA); Hell In Korea
(DCA)
Foir
Orpheum Merry Andrew (MGM) Fair
Ploza Violent Playground (RFDA); Edge of
Fury (UA) Average
Stanley Around the World in 80 Days
(UA), 39th wk Fair
Strand This Is Cinerama {Cinerama),
1 0th wk Fair
Studio The Silken Affoir (IFD) Moderate
Vogue Bonjour Tristesse (UA) Fair
Art Milligan, Toronto
Booth President, Dies
TORONTO—Arthur Milligan, 59, longtime
president of Toronto Local 173 of the projectionists
union, died in his office at the
Labor Temple here. A member of the union
for 42 years. Art Milligan had been in charge
of the booth at the downtown Imperial, leading
unit of the FPC chain, for more than
a quarter of a century. He became president
of the union two decades ago in succession
to Charles Dentelbeck, projection director for
Famous Players who retired recently.
Milligan was a member of the Famous
Players 25-Year Club and of the Canadian
Picture Pioneers. He served with the 75th
Canadian battalion during the first world
war and was wounded and gassed.
Many representatives of the theatre fraternity
and associates in organized labor, attended
the funeral. Survivors included his
wife and two married daughters.
FPC Business This Year
IS Holding at High Level
TORONTO— Coincident with the three-day
eastern managers conference of Famous Players
Canadian Corp., which was held last week
at the Park Plaza Hotel behind closed doors,
was the announcement that the country's
largest chain had enjoyed record business
since the start of 1958 with extended runs of
block-buster pictui-es at leading theatres in
larger centers of population.
The trend of the past four months was reflected
in the declaration of a dividend of
37 li cents on the common shares for the
second quarter of the year, payable June
12 to stockholders of record May 22. This
payment equalled the rate that had become
standard during the flush industry years.
A further Indication of confidence was
shown marketwise last week when Famous
Players stock reached a high for the year at
CBC Expansion Is Due
Under Conservatives
OTTAWA—The government estimates
for
the 1958 fiscal year, brought down in the
House of Commons by Finance Minister Donald
Fleming, indicates a heavy increase in
expenditures by the Canadian Broadcasting
Co:td., presaging an expansion, particularly
for television.
The estimate for the CBC was $61,358,135,
compared with $42,294,222 for the fiscal 12-
months which ended last March. The government,
incidentally, expects a di'op in the
revenue from the excise tax on the sale of
television receiving sets because of satui-atlon
in some areas.
The estimate for the National Film Board
shows a modest increase, $4,258,918, compared
with $4,019,596 for the previous year.
The new Conservative government states
it will go ahead with the establishment of a
regulatory commission to control all broadcasting
and installations. The CBC will
of the new body
come under the jurisdiction
and will no longer govern privately owned
TV and radio stations while operating its
rival facilities.
Detroit Curfew Ordinance
Amended for Theatres
DETROIT—Local theatres will be able to
appeal to a larger night audience of teenagers
through an amendment of the Detroit
curfew ordinance, permitting them to remain
in shows on Friday nights until 11 p.m. The
ordinance applies to children of 16 and under.
It was contended that the former 10:30 curfew
meant that youngsters could not be admitted
after 7:15 p.m.—too soon after supper
to meet the schedules of many households.
A tribute to exhibitors and their standards
of operation was paid by Inspector Francis
E. Davey, head of the police youth bureau,
who was quoted as saying that theatres "are
pretty well supei-vised and we never have
much trouble there."
The action-adventure story of MGM's "The
'
Badlanders will be published by Signet Books
in
August.
$19 in trading on the Toronto Stock Exchange
for a rise of $4.50 from the low in 1958.
A new Canadian director of the company
is Louis St. Laurent, former Canadian prime
minister, who replaced George Weltner, a
representative on the board for Paramount
Pictures Corp., New York, which is still represented
by Barney Balaban, Paul Raibourn
and James H. Richardson.
Al.so at the conference were executives
from the associated Ontario companies
Theatre Holding Corp., B.&F. Theatres, 20th
Century Theatres, Danforth-Woodbine Theatres,
Carlton Automatic Vendors, United
Amusement Co. of Hamilton, and Palace
Amusement Co. of Cornwall.
Montreal associates are Consolidated Theatres,
United Amusement Corp., and Confederation
Amusements.
Hollywood Enters
Two Major Films
TORONTO—Louis Applebaum, director of
the third annual International Film Festival
at Stratford, reported here last week that
major Hollywood productions would be
shown in the festival for the first time. To
be screened in the Stratford Avon will be
two U. S. features, "The Vikings" and "Kings
Go Forth," according to Applebaum, who
added that a number of film stars and industry
executives will appear on Fridays and
Saturdays during the two-week festival, June
30-JuIy 12.
The festival will open with "Father Panchali,"
a film from India which has won
honors at Cannes, Venice and elsewhere.
Other pictures are coming from the United
Kingdom, Germany, Russia, Czechoslovakia.
Greece. Italy, Poland, Japan, Yugoslavia and
Ceylon. The Canadian entry consists of a
group of short subjects, chiefly from the National
Film Board and Crawley Films.
Two special programs will feature oldtime
pictui-es from the Museum of Modern Art,
New York, including Buster Keaton's "The
General," Chaplin comedies and "All Quiet
on the Western Front." Two Saturday morning
shows will be conducted for children
on July 5 and 12.
Big Strike Ends Quickly
And Film Folk Rejoice
TORONTO—The strike of firemen on the
Canadian Pacific railway was over in practically
48 hours and there was no interruption
of service on the 17,000-mile system except
in a few isolated situations. In fact it wasn't
much of a strike at all because the firemen
failed to get the support of other railway
unions in the dispute over firing the second
man in the cab of Diesel engines. Film distributors,
exhibitors and highway delivery
services had arranged far-flung shipment
schemes for the emergency.
BOXOFnCE May 26, 1958 Kl

. . For
. . Paul
. . Arch
MONTREAL
T5«.v (). Disney, president of Walt Disney
Pioductions. announced here that the
Canadian Broadcasting Corp. will begin telecasting
a third Walt Disney show, the
Mickey Mouse Club, possibly in June. On the
CBC-TV, however, it will be run only once
a week. CBC ah-eady presents Disneyland
and the Zorro series. Roy Disney also said
that a new Disney true life adventure feature,
"White Wilderness," filmed largely in Canada,
will be premiered in Canada in the fall.
Di.'iney was here with five as,sociat«s to meet
with CBC officials. The new, for Canada,
television show features Mickey Mouse as
emcee and carries sports, cartoon, nature,
safety, geography and travel items.
Speaking of "White Wilderness." Disney
said "the outstanding and unique coverage
of wild life in the remote regions of northern
Canada could not have been completed without
the cooperation of the Canadian wild life
service and other government agencies. Disney
also announced four other coming film
productions, saying "that this was the best
evidence of the confidence of Walt Disney
and his organization in the future of the
motion picture entertainment business." The
films are "Light in the Forest." starring Fess
Parker. Joanne Dm and Wendell Corey;
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E-2
"Darby O'Glll and the Little People."
starring James MacArthur and Janet Munro.
and "Sleeping Beauty."
"Snow Wiiite and the Seven Dwarfs" finally
obtained "for the entire family" clearance
from Motion Picture Board officials and was
.shown at the Princess and Kent theatres.
Several weeks ago the film was denied the
clearance, causing much concern on the part
of exhibitors. The present clearance is said
to indicate a .softening attitude on the part
of officials in giving a more liberal "for the
entire family" status to certain films.
The Warner exchange is working on a May
Columbia Pictures
short subjects drive . . .
announced that "seven blockbusting .supers"
will be released soon . . Art Quintal, head
.
booker at 20th Century-Fox, was absent from
his desk due to illness . . . Bob Brown of the
United Amu.sement Corp. art department
went on a fishing trip to La Tuque. In his
party were several buddies, including George
Turner, formerly of MPE . . . Morey Hamat.
UA salesman, returned from an extended trip
in the Lake St. John district. Hamat encountered
and traveled through a late blizzard.
OTTAWA
"Two neighborhood theatres have been -sold,
each for $100,000, for conversion to other
purposes. The sales were announced on the
.same day il6). The 500-seat Towne in the
west end was bought by President Paul Cardinal
of Canada Motor Sales Corp. for use
as an automobile showroom. The 600-seat
Eastview was sold by the Terry Lewis estate
to N. S. Vineberg, head of a department
store, and Toby Appel. The number of theatres
in operation here has dropped from 21
to 14.
SGMiinG
R. E. Maynard staged a special matinee for
children at the Francais Thursday (15), a religious
holiday on which the schools were
closed, and again Monday morning (19).
on Victoria Day. Maynard also had a Sunday
midnight show then . the second time
in two weeks the stone mansion and its 16
acres of park land recently occupied by
Nicholas Monsarrat of Ottawa, author of two
motion pictures. "The Cruel Sea" and "The
Case of Esther Costello." has been sold. The
first purchaser was Jules Loeb. wholesaler.
D 2 years for $5 D
D RemiUance Enclosed D Send Invoice
THEATRE..
STREET ADDRESS
TOWN ZONE STATE
NAME
1 year for $3 D 3 years for $7
POSITION..
BOKOfflCf THE NATIONAL FILM WEEKLY 52 Issues a year
825 Van Brunt Blvd., Kansas City 24, Mo
who in turn sold the property to a subdivision
syndicate.
RU.S.S Simpson, general manager of Ottawa
Valley Theatres, is using "Get More Out of
Life" stickers as well as bumper strips, one
sheet-s and advertising slugs. Simpson, who.se
headquarters are at Renfrew, is president of
the Motion Picture Tlieatres Ass'n of Ontario
. Skidmore. formerly of the
Royal. Aurora, has been appointed manager
of the Pembroke Drive-In. Some time ago
he was assi.stant manager of the Elmdale. Ottawa.
Acrompanied by four brass bands. 2.000
school children paraded to the Odeon last
Saturday and were guests of Manager Jim
Chalmers as a reward for their safety patrol
service at street crossings near their schools.
It was the sixth annual theatre party for
patrols.
TORONTO
. .
ramous Players Canadian closed its 504-car
Sunset Drive-In at Brantford for one
week to install new equipment, which could
not be done earlier in the year because of
the weather. The airer reopened with new
sound and projection systems and a Cinema-
Scope screen which measures lOO feet in
width . The metropolitan commi-ssion permitted
local theatres to conduct midnight
performances on the eve of Victoria Day
(18).
A benefit show was presented on the stage
of the Odeon Hyland, where Barry Carnon
is manager. The master of ceremonies was
Len Bishop, manager of the PPC Hollywood,
almost next door . H. Jolley. executive
secretary, is using the stickers "Get
More Out of Life—Go Out to a Movie" on
all outgoing maU of the Motion Picture Theatres
Ass'n of Ontario. Jolley also reported
that the theatre seat tax has been reduced
from 20 to 10 cents a year by the St. Catharines
city council.
Jason Robards, who had just completed his
star role in "The Journey" in Austria and
will next be seen in the Stratford, Ont.,
Shakespearean Festival, was here recently . . .
Manager Vic Nowe of the downtowTi Odeon
entertained 300 elderly folks at a matinee
performance of "The Bridge on the River
Kwai." The oldsters are members of various
branches of the Second Mile Club.
In-a-car bingo was sponsored by the London
Optimist Service Club last Saturday night
at the Sunset Drive-In ... An urgent call
has been issued by the Motion Picture Industry
CouncU office at Toronto for reports
from exhibitors on results of participation
in the Academy Awards Sweepstakes contest
last March. Data is needed for an accurate
record as a guide to determine further
competitions.
"A Dangerous Age," produced by Sid Furie
of Toronto, received glowing reviews after it
opened at the Academy Cinema, London,
England . . . The Saturday morning Movie
Club show for juveniles at most Odeon units
around Ontario closed down for the season
last week. At Liondon the weekly kids program
was transferred from the Odeon, managed
by Ken Davies, to the Hyland where
Jim Dickinson otherwise follows an art policy.
BOXOFTICE May 26, 1958

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 21
CONTACT YOUR
IJntanjiationaL EXCHANGE
I. H. ALLEN
130 Carlton St.
TORONTO, CANADA
E. V. ATKINSON
5975 Monkland Ave.
MONTREAL, CANADA
ASTRAL FILMS LIMITED
SAM SWARTZ
157 Rupert Are.
WINNIPEG, CANADA
A. SWITZER
714 Eighth Ave., West
CALGARY, CANADA
ST.
E. WHELPLEY
162 Union St.
JOHN, CANADA
A. E. ROLSTON
2182 W. 12th Ave.
VANCOUVER, CANADA

. . Odeon
t
VANCOUVER
Ohirl Wilson roslKncd as sound engineer at
Trans-Canada Films and will resume
work as a Uientre projectionist . . Over 200
.
filnus from 100 studios in 22 countries are
beini: processed by committee officials of the
Vancouver Film Society festival, which will
run from July 19 to August 16 and cover
documentaries, children's films, experimental
films. TV films and features.
Lome In-ine of Vernon was elected president
of the British Columbia A.ss"n of Film
Councils at its second annual convention in
Penticton.
Fred St«ffin. now operating the Penmar
Theatre at Penticton. sold his 245-seat theatre
in Boruiyville. Alta.. to Rene Tercier. It's the
farming town's only theatre . . . Denny Killip.
former assistant at the Capitol, is back at his
old trade as a dental mechanic . . . Paul Martin,
the former health minister at Windsor,
Ont., has acquired some local real estate, including
the 770-seat Dunbar Theatre, the
first movie house acquired here by the Odeon
chain.
The Odeon Rio closed and will be tmned
Into a bowling alley. The Odeon Oak in
Burnaby also has been closed and will be converted
into a postoffice. The Odeon Sapperton
is now a vacant lot: the FPC Victoria
is now a bank; the FPC Windsor a gas station,
and the Odeon North Vancouver has
been purchased by a bank and will close this
summer. It's the only theatre in a section
where formerly there were thi'ee ... A visiting
rock 'n' roll company of 50 played here to
poor attendance. The Seattle outfit was said
to be facing a loss of over $15,000 on a ninecity
trek in British Columbia and the prairie
provinces.
Owen Bird, head of the West Coast Booking-Buying
Ass'n, was back from a trip to
the interior . . . "Bolshoi Ballet" reported big
business in the small town of Duncan on
Vancouver Island, grossing well over four
figures, a local record . Theatres
here has notified employes that there will not
be any Christmas bonuses this year.
"As Young As We Are" has been chosen
as the new title for "Too Young for Love," a
Paramount picture.
FOR SALE
YES! 10,000 LATE MODEL
USED OR RECONDITIONED
Also new British-Luxury Chairs avoilable
THEATRE CHAIRS
Spring edge steel bottom seat cushions ond
fully upholstered bocks—spring bock tyc>es also.
Carpeting, ospholt, rubber. Vinyl tiles and
linoleum.
WE ARE FACTORY AGENTS-
AT BARGAIN PRICES
Drop us line—we will give you photographs
ond full infomnotlon.
1^
LA
SALLE rr
RECREATIONS, LM.
Theatrt Chairs, Carpet, Linolnim and Tile Division.
945 GRANVILLE ST., VANCOUVER
MARINE 5034-5428
Special Kiddy Shows Still
Pull in New England
HARTFORD— Special kiddy .shows, charging
upwards of 25 cents, with occasional free
gifts distributed, are still very much In vogue
in the Connecticut exchange territory.
The Stanley Warner circuit, among others,
schedules the.se perfomiances for early Saturday
afternoon and on weekdays during
.school vacations, and trade observers say attendance
has not changed too drastically despite
inroads by free television shows. The
Stanley Warner houses, in particular, have
stressed various giveaways to youthful patrons,
such as caps, whistles, pencils and the
like at no extra charge. In addition, such
managers as Russell Barrett of the SW
Capitol, Willimantic, have promoted gifts
from local merchants.
Locally, the Hartford Theatre circuit has
dropped its Saturday morning (10:30i kiddy
show at the Central. West Hartford, in favor
of a 1 :30 performance. The company runs
similiar shows at the Lenox and Lyric.
ST.
JOHN
Tames Bullerwell, manager of the Franklin
& Herschorn Community Theatre, Yarmouth,
N. S., and secretary of the Yarmouth
Agricultural Society, was elected president of
the Nova Scotia Exhibitors Ass'n when the
annual meeting was held last week in Truro.
Bullerwell also has served as president of
the Yarmouth County Baseball League for
several years ... At the election of the Maritime
Film Board, Gordon Lightstone jr.,
20th-Pox manager, was elected president with
Norman Simpson, Paramount manager, vicepresident,
and Lou Simon, Columbia manager,
secretary-treasurer.
Local branch managers gave a luncheon for
Jack Bellamy, who recently entered the booking
and buying field with his Maritime Booking
& Buying Service. He left the managerial
position at Empire-Universal to form his new
agency . . . Death has come to two exhibitors
—John Coughlan, owner of the Rex and Star
theatres, Tracadie, N. B., and W. L. Bligh,
owner of Bligh's Theatre, Burwick, N. S. . . .
The Sunny Theatre at Sunny Corner, N. B.,
operated by H. Matohett, has reopened for
weekends only.
. . .
Mark Plottel, Toronto sales manager for
Empire-Universal, visited the local office, of
which Vince Winchester is manager
Seen on Filmrow was J. A. Willians. owner
of the Capitol Theatre, Chipman, N. B. . . .
The Fundy Drive-In, Lancaster, N. B., opened
for the season May 16. The FMndy is operated
by the Wiggins brothers.
An impressive unveiling of a memorial to
the late J. M. Franklin, president of the
Franklin & Herschorn Theatre Co., was held
at the Jewish cemetery here. Attending were
many from the film industry, including Peter
Herschorn of Halifax, vice-president of the
firm.
'Othello' in Russian
TORONTO—"Othello" in Russian dialog
was offered at the Bellevue Cinema for a
week shortly after the same Soviet picture
played at the York with dubbed English.
RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
5-26-58
Please enroll us in your RESEARCH BUREAU
to receive information regularly, as released, on
the following subjects for Theatre Planning:
n Acoustics n
n Air Conditioning D
n Architectural Service Q
n "Black" Lighting
q
n Building Material
D
n Carpets
n
D
Coin Machines
n Complete Remodeling
Decorating
n Drink Dispensers
n Drivo-In Equipment
D Other Subjects
Theatre ,
Seating Capacity
Address
""
Stale
Signed
D
D
D
Lighting Fixtures
Plumbing Fixtures
Projectors
Projection Lamps
Seating
Signs and Marquees
Sound Equipment
Television
Theatre Fronts
Vending Equipment
Postage-paid reply cards for your further convesiene*
in obtaining information are provided in The MODERN
THEATRE Section, published with the first issue of
each month.
K-4 BOXOFFICE May 26, 1958
T
II
I

'
• ALPHABETICAL INDEX
• ADLINES & EXPLOITIPS
• BOXOFFICE BAROMETER
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• REVIEWS OF FEATURES
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• SHOWMANDISING IDEAS
THE GUIDE TOi BETTER BOOKING AND B U S I N E S S - B U I L D I N G
MANAGERS SHOW HOW TO SET UP WINNING DRIVES
Crescenf Amusement Names Managers With Top March Campaigns
i ;)
An Academy Awards contest, in which
he promoted some $365 in prizes, was a
factor in winning a Crescent Amusement
Co. "Showmanship Crown" for James
Harmon, manager at Harriman, Term.
Harmon was dubbed a "Prince of Showmanship"
and was awarded the March war
bond in Crescent's three-month Mr. Showman
campaign.
Harmon promoted a $100 dinette suite, a
$50 Elgin watch, $50 savings bond, all first
prize; $50 RCA phonograph, second;
$39.95 food mixer, third; $39.95 Sunbeam
skillet, fourth, plus theatre passes, for the
winners.
24-SHEET ON MARQUEE
Crescent Sho' Stuff reports Harmon also
used these promotions: "Sad Sack"—24-
sheet cut out atop the marquee; a boy
fishing from atop a step ladder; a motorcycle
ballyhoo.
"Sayonara" — promoted 50 "Sayonara"
corsages, giving them to the first 50 ladies
attending opening day; printed a 50-foot
banner for his front; local disc jockeys
cooperated by signing off all programs
with "'Sayonara' until tomorrow"; they
also played the song twice daily one full
week before opening, giving the theatre a
plug. "Tarnished Angel"—Scotched-taped
a 24-sheet over the entrance doors—a big
eye catching display.
"Old Yeller" — Contacted principals of
four elementary schools and arranged a
coloring contest for grades one through
five. Each child colored a scene and the
home room teacher submitted the three
best for Judging. The winning student was
permitted to bring his room '25 kids) as
guests of the theatre.
their names on the record. Liithan said:
"It made a surprising realistic record
player, and really fooled many patrons.
He used this display in his lobby for ten
days prior to playdate. When it was moved
out front, eight out of every ten people
stopped and read names on the record.
Harry Beekner, Capitol Theatre, Greeneville,
Tenn., won second honorable mention
for his promotion of "The Sad Sack."
Harry used some empty 50-pound popcorn
bags filled with sawdust and took large
ads from his press sheet, pasted them to the
bag along with a sign saying . . . "Don't
Be a Sad Sack" . . . and set them on busy
street comers.
Woodrow Hawks, Princess at Murfreesboro,
Tenn., used a surefire promotion to
A Sidewalk Cafe in
exploit his "Country Music Holiday."
Woodie borrowed a horse, complete with
saddle, and used a sign reading, "I'm waiting
to see 'Country Music Holiday.' " This
horse was paraded around town and it
created curiosity and sold extra tickets.
Bill Parker, Princess Theatre, Decatur,
Ala., used 2,000 special heralds on "The
Sad Sack." Since heralds had not been
u.sed in some time. Bill felt they helped
some at the boxoffice. For "Old Yeller" he
used a classified ad reading: "Found—One
'Old Yeller' Dog. For more complete description,
dial EL. 3-5928." This ad
swamped the theatre with calls. Of course,
the callers were told to see "Old Yeller."
On "Sayonara" BiU tied in with the local
(Continued on following page)
Lobby for Bonjour
LATHAN SETTLE
SECO>rD
Lathan Settle. Capitol Theatre, Pi-inceton.
Ky., was barely nosed out for first
honors and won first honorable mention
for his outstanding creative showmanship
on "The Big Beat." Lathan made a huge
reproduction of a phonograph, using onesheets
and stills on top and around the
side. He used an arm from a theatre seat
to simulate the pickup and used a turntable
to spin the record. For the record
he used corrugated board, painted it white.
cut the stars from a one-sheet and pasted
A very successful gimmick used for "Bonjour
Ti-istesse" at the Capitol Theatre in
Davenport, Iowa, was a sidewalk-type cafe
in the lobby with "Fi'ench" waitresses serving
promoted soft drinks. Napkins with
the title and playdate were served with
each drink.
Manager Bill Haver carried out the
French theme throughout—in the furniture,
pictures on the wall, etc. PYench
travel posters were obtained from the
French legation in Chicago, framed and
hung. The "entrance" was two columrfs of
French design.
Haver reports the cafe intrigued his patrons.
Twenty-two cases of Pepsi-Cola
were served, four ounces a sei-ving. by two
"F:-ench" girls who were taught to say
hello in Fi-ench and invited their patrons
to see the picture.
BOXOFFICE Showmondiser May 26, 1958 — 121 — I

3,000 PASSES TO PLANT EMPLOYES
Two-For-One Courtesy Cards Given Out by Theatre
HAWTHORNE CLUB COURTESY CARD
Good any time— 195B-57
VILLAS THEATRE—5603 W. Cemiak Rd.
60 CENT ADMISSION ADMITS
2 ADULTS
00000
Approximately 3.000 of the special
courtesy pass cards, measuring S'Axl
inches, similar to the above, were distributed
by Hugh S. Borland, as manager
of the Villas Theatre in the Cicero section
of Chicago, to members of the Hawthorne
Club of the big Western Electric Co. plant
in that area.
The deal—two tickets for the price of
one—was one of the promotions Borland
used to increase attendance—and re-create
the theatregoing habit in the Villas neighborhood.
The two-for-one courtesy cards were
small to fit in the blank space on every
Western Electric Employe Pass.
When an employe attended the theatre,
he purchased one admission ticket. When
handing the ticket to the doorman and
showing his employe pass with the two-forone
courtesy card on it, two adults would
be admitted.
The Hawthorne Club publicized the tieup
with special poster cards, which were placed
on all bulletin boards in the different departments
in the plant. The tieup was
also mentioned in the Hawthorne Happenings,
published by the Hawthorne Club.
The tieup went over so big that there
was a second printing of tickets.
Ad Copy Stress Is on 'Lighter Side
For Long Holdover Run of 'Kwai'
How does a theatreman vary his advertising
on a picture that rims several weeks,
never quite getting as low as the control
figure and therefore Justifying its continuous
run. John O. Denman, city manager
for Fox Theatres in Salt Lake City, and
Ted Kirkmeyer, manager of the Uptown
Theatre, have one answer on at least one
picture.
"The Bridge on the River Kwai" opened
at the Uptown the day after it had won
seven Academy awards. The first week, It
played to capacity houses every day, as was
expected. The second week was almost as
good as the first, on some days better.
But one thing was noticeable: Men outnumbered
women at nearly aU performances.
Also, ads on the first holdover week
stressed the Oscar angle. Ditto the second
and third.
Then came the test: What to do for the
fourth, fifth and sixth weeks: All the art
had been used. Thus for the fourth week.
Denman and Kirkmeyer included in their
ad a still of Holden and the girl he met
after he had escaped from the camp. They
also followed this up with a 4x7 ad the
next day with 13 scenes from the film. The
stress was on the lighter side—the girl
guides, the Christmas show at the camp
and Holden in swimming trunks.
For the fifth week, they had a 3x6 ad
with cutout face shots of Guinness, Holden.
Hayakawa and Hawkins with two girls
from the picture also shown.
Came the sixth week and they ran pictures
of the long lines in front of the theatre
and in the lobby. Their stress was:
"Here Are Our Weekend Lines! ... As We
Start the 6th Week! . . . There Is No Waiting
IXiring Midweek!"
Kentucky Debut Story
Boosts Opening in Ohio
Tom Williams did okay with "Ralntree
County" at the Vernon Theatre, Mount
Vernon. Ohio, and he cashed in on the
Kentucky premiere to do it, reports the
Schine circuit's Reel News. Before he even
had all of his material in, "The Story of
the Louisville, Ky., Premiere," was posted
on bulletin boards at the high school and
college, along with other clippings of the
pressbook and playdates. Tom personally
called the principal's attention to the historical
background, and asked that this be
mentioned to the history teachers. It was
. . . the guy even stopped In to tell Tom
about it.
Williams' cashier contacted the beauty
salons represented in a recent beauty contest
held in Mount Vernon, and got them
to introduce some of the hair styles worn
by Liz Taylor and Eva Marie Saint.
Some of the very fine llxl4s on the picture
were used in Mount Vernon's leading
department store on the ladies fashion
floor . . . with appropriate copy, of course.
Crescent Managers Show
How to Set Up Campaigns
(Continued from preceding page)
TV station since he was playing this plctm-e
the night of Academy Awards and
received one free spot following the telecast.
He also tied in with various merchants
for window displays and used a
portable TV set in his lobby so that his
patrons wouldn't miss the Academy telecast.
Bill also tied In with his radio station
on a quiz program. If a person answered
the question they were given a cash award,
if they missed, the person called would
receive a pass to the theatre. Bill reported
an increase in business as he did more
on the fifth and sixth day than he did on
the fourth day.
Myst(tery Tune Contest
Is Big on 'Raintree'
Lewis Thompson had a very successful
Mystery Tune contest at the Holland Theatre,
Bellefontaine, Ohio, in cooperation
with his local radio station when "Raintree
County" played. This ran a whole week,
and averaged 25 calls for each tune played.
The tunes were Melody of Love. Hey Jealous
Lover, Time on My Hands, I'm Jealous,
Have You Ever Been Lonely and Miss You
in that order. Aimed at the older folks in
the area, the contest really went over. Interviewing
some of the wiimers of the free
passes as they came in to see the picture,
Thompson found out that some of them
hadn't been to the movies in years. None
of them came alone, all bringing paid admissions
with them.
One choi-us of each tune was played, a
different tune each day from 9:30 a.m. to
3. The first five adults calling in and correctly
identifying the Mystery Tune received
a free ticket to see "Raintree
Coimty." The radio station was just as
pleased with the excellent response as
Thompson was.
Senior Discount Card
Offered in San Antonio
Interstate Theatres has expanded Its discount
plan in San Antonio, Tex.
The circuit's Junior Movie Discount
Card, in effect the last three years, has
achieved a big success, according to circuit
officials. So recently a Senior Movie
Discoimt Card was introduced which grants
admi^ion to an Interstate theatre at about
one-half price to persons 65 or over, the
same as the Junior Card does for the teenagers,
12 to 18.
"We believe this plan will help find the
lost audience," was the official statement.
Opening Proceeds to Firemen
Reopening the Sky Vue Drive-In in Torrington,
Conn., and the nearby Danbury
for the season, Doug Amos, general manager,
Lockwood & Gordon Theatres, turned
over entire proceeds from opening night's
performance to the East Torrington volunteer
fire department.
— 122 — BOXOFFICE Showmondiser May 26, 1958

Constant Selling, Many Gimmicks
Build Grosses for Nyman Kessler
of the fairly nice returns at the boxofflce
and at the concession counter. After all,
children really are terrific candy spenders,
P,ol
J
Shoppers at Portland, Ore., were startled by
modern Adam and Eve during rush hours one
week recently. Al Cannard Is Adam while
Bev Robinson Is Eve— Inviting Portlanders to
see the picture at the Fox Theatre.
Top News Space Given
Free for 'Marjorie'
Manager S. L. Sorkln of Keith's Theatre,
Syracuse, N. Y., netted much newspaper,
radio and TV space for the opening
of "Marjorie Morningstar," all at no cost
to the theatre. In addition, Sorkin reports,
department store, book and music
store tieups were achieved, also at no cost
to the theatre.
The newspapers, the Post-Standard,
Herald - American and Herald - Journal,
came through with seven stories In as many
days before the picture's opening, with a
space total of 73 inches devoted to "Marjorie
Morningstar," plus innumerable
photos on that picture and on others which
are forthcoming at Keith's. All in all, 14
photos were used to publicize Keith offerings.
On opening day, the Post-Standard gave
an eight-column header on its amusement
page on "Marjorie Morningstar." The
Herald-Journal gave a six-column header
on the day before opening and another sixcolumn
header on the day after. The Post-
Standard also broke a special story on a
local man who worked as a special effects
man for the filming of the picture.
On radio, Sorkin supplied all disc jockeys
with records of "A Very Precious Love."
He promoted six RCA Victor record albums
and gave them out as prizes in a simple
radio contest. All the listeners had to do
was send in a postcard identifying the
theme song, "A Very Precious Love," as
coming from the picture. Two guest tickets
were awarded with the record albums. Winners
were those sending In the first six
entries, bearing the earliest postmarks.
WSYR-TV gave five minutes on its Kay
Russell women's show and in the background
Sorlun used one-sheets, window
cards and pressbooics from the picture.
The music background was the theme song
and Miss Russell used a series of stills from
the picture in sequence narrating and explaining
each still as it flashed on the
screen.
By Nyman Kessler
n
Being in this business so many years,
we automatically become Merchants of Entertainment,
as we
continually SELL
mental refreshments
to our patrons. So we
naturally want to get
away from stereotyped
selling and use
aU kind of gimmicks
in order to create a
desire in people to
buy our shows. That's
true with adults, as
Nyman Kessler
well as children.
We have to divide most of the product
released with our competitive theatre in
Bayonne. And since there is such a famine
for product here, there and everywhere, I
don't mind nmning a good show third-run
oftentimes—in order to give the public a
heluva good show for its money. "Les
Girls" and "The Three Paces of Eve"
played first and second nm at our competitive
theatres, because it was on their
splits. And rather than play poor mediocre
product, I combined these two pictures on
one mighty program for the one admission
price. Yes, that's how my special trailer
played it up on our screen in advance.
HOMOGENIZED AND GRADE A!
On the advance lobby display the top
catchline on the two films mentioned that
they were "Homogenized, Grade A and
Vitamin A Entertainment." I also used the
phrases Les Comedy! Les Laughs! Les
Songs! Les Dances! Les Color! Les Cinema-
Scope for "Les Girls"!
Even though this show combination did
not break any records in its third run, it
did better than average during a very,
very cold spell.
To give a kiddy show a different twist, I
advertised it as Caspar's birthday. It was
no more Caspar's birthday than it was
mine or yours, but I thought it a good idea
from a showman's viewpoint to advertise
our Washington's birthday kiddy show as
Caspar's Birthday Party, consisting of 25
Variety Technicolor cartoons, including
five special Caspar cartoons. I mentioned
on the display, "Join All Your Friends and
Enjoy Caspar's Birthday Party With Your
Favorite Cartoon Pals." That adds warmth
to an old, old idea. It worked wonders here
as Caspar is a favorite cartoon character
with the children of Bayonne.
We used this same sales talk on our
trailers and our newspaper ads. Spending
money here for advertising is not Just
spending money—we classify it as IN-
VESTING money in advertising, because
Nymon Kessler, manager of the DeWitt Theatre,
Bayonne, N. J., and o showmon of note, is a threetime
winner of the BOXOFFICE Citation of Honor for
his excellent exploitation campaigns.
as though they were Texas millionaires.
Both "King Kong" and "Mighty Joe
Young" have already been on TV and they
also have played here three times each
during the past few years, whenever they
were available for rerelease. And since we
need kiddy shows badly, I decided to play
both of these pictures together on the
same program, plus ten Technicolor cartoons.
Even though this combination did
not break any records, we did way above
average. Naturally, the refreshment concessions
did very well too.
FOURTH ANNUAL SALE
This was the fourth year in a row that
we have permitted the Girl Scout Council
of Bayonne to set up cookie booths in our
lobby. We also got a nice story in the local
newspaper, plus a letter to the editor,
wherein the Girl Scout CouncU gave us a
nice plug. All this is good public relations
. . . and we sure can use some of that these
days to make friends. We also had a trailer
on the screen In advance (supplied to us
by the Girl Scouts, at no expense to us)
publicizing this cookie sale. Yes, we made
lots of friends for the theatre In this
manner.
Saturday matinee, March 22, we featured
a free domino set giveaway to the
children in addition to our regular kiddy
show, plus cartoons. I had my artist paint
a picture of a domino on the 40x60 display
which was in our lobby for about three
weeks. We played up the family angle on
this giveaway using the line, "This Game
Is Lots of Fun for Mother, Dad, Sister
and Brother, Too!" We also used that
angle on our trailer, showing it at every
show for three weeks, so the adults could
see it and tell their children about the free
domino giveaway.
YO-YOS FOR A MATINEE
We bought some yo-yo tops as a free
giveaway for Saturday, April 19, matinee.
April is yo-yo month each year. We always
increase our price from 30 to 35 cents on
these kiddy giveaways.
So you can see, we are continually
punching and punching for bigger and better
returns at the boxofflce.
9,000 in Oscar Contest
More than 9.000 residents of the Albany,
N. Y., area sent in entries in the first annual
Academy Awards contest sponsored
by the Albany Times-Union and the Strand
Theatre there. The contest was arranged
by A. G. Swett, Strand manager. There
was only one perfect answer, but several
tied for second.
BOXOFFICE Showmandiser May 26, 1958 — 123

"Mjn
I
Ohio
Drive-In
Tune, Dance Contests
Plug 'Hot Summer'
Dick Williams' campaign on 'The Long,
Hot Summer' at the Paris iKy.i Theatre
was a very fine one. reports the Schine
circuit's Reel News.
He contacted the Roulette record dealer
for his area and got 30 copies of the special
Jimmy Rodgers recording of the title
tune, also some special posters. The records
were used as a giveaway for a contest
run by the local radio station.
The favorite deejay at the station has
been having quite a few "sock" hop dances
in the local schools, and at a recent one
he gave away ten of the recordings for a
dance contest along with a few passes. Of
course, there were plenty of free announcements
at the hop. also on the air. as the
deejay really plugs these hops.
The contest which was run was to identify
a mystery tune— "Long. Hot Summer"
played backward . . . also to name the
actress starring in "Long. Hot Summer"
who recently won an Oscar, and the name
of the picture for which the Oscar was
won. Tlie contest was simple, but the tune
had 'em going. In fact. Williams says he
had to give out some mighty good clues.
Anyway, the first 20 people getting the
correct answers got a record and two free
passes to see the show.
Securing dummy copies of the album
cover. Dick made up a nice window display,
using stills and llxl4s. at the local record
outlet. He also had a window tie-in with a
local appliance dealer using stills and
11X14.S and a one-sheet. The copy tied in
with air conditioners: "Be Ready for the
Long. Hot Summer' With a 1958 Philco
Room Air Conditioner. For a Cool Restful
Summer Buy Youi' Air Conditioner
Now. No Down Payment and FMrst Payment
in June. For an Enjoyable Evening Out.
See 'The Long. Hot Summer' Starring,
etc.. etc." The appliance dealer also sells
records, so copies of the album and single
platter were used to round out the display.
Williams had another nice window tie-in
with a local men's store using stills and
llxl4s. copy being used to the effect that
there was no need to suffer through the
Long. Hot Summer . . . See the new summer
line of Palm Beach Suits, etc.
Six-sheets were glued to the sidewalk
in front of the theatre, and then shellac
put over them to protect them. The music
from the album was played in the lobby
over a new Philco hi-fi set, also over the
sound system before the show started.
Model Bridge-Building
Builds Up 'River Kwai'
A model bridge-building contest, sponsored
by the district Boy Scout executive
and the Fine Arts Theatre of Denton. Tex.,
plus a simple street bally, proved very successful
for "The Bridge on the River Kwai"
at little cost. Geneva Wood, manager, reported
the contest worked right into the
FREE TICKETS
To Th.
Simply f,\\
In
Lair Unt of Thit
DOCTOR'S
PRESCRIPTION
. II WotVl Foitar . . .
faittr . . . Foitcr . . .
"A DOCTOR'S PRESCRIPTION"
TV-IT)S, ont of the wortF dii«oi«i oround
You novcr 90 our . . . nevor too tho rown
. . . Jutt lit ond never folk
. . . Ntvor even toke o wotk
You'ro loncfome, nervoui, with no curt to bt found.
You worry about the picture or the found
Should you turn the dial up or turn it down
. . . Some ihowi . . . tome foeei
. > .
With ancient moviet replocei
You're bored, twitchy, TV-ITIS hot you bound.
There'i the RIVIERA THEATRE in our town
At the vision ond big icreen, you'll aitound
. . . Two NEW moviei you'll lee
... At o very, very lew fee
FlU IN LAST LINE ABOVE
Fill aur jkvve mh4 bring •, mrll l» "DoMflr'i Ff«icrierion."
Rivi*,* Theirr* . . , B«it 25 iniwrn will r«c«i,« ricketi t*
t** rwo •icll.ne naw IvilurM wh.tt. ilirt Sun4«r, "Thii li
Ru»tj " in ihn Skidnwi."
Here's a two-column ad gimmick on which John
G, Corbett, manager of the Riviera in Scranton,
Pa., reports he got a terrific response. Twentyfive
passes were offered to the best 25 lost
lines sent in to the uncompleted limerick in
the
ad.
Scout's spring program of knot-tieing and
rope lashing.
The bridges were judged by Mayor Jack
Bryson. J. Guyer, principal of the Denton
High School, and C. C. Jones, industrial
arts engineer at Denton High. The prizes
were awarded at a Saturday matinee following
a Thursday opening. They were
donated by local merchants as follows: a
Scout sleeping bag, Timex wristwatch, a
smaller Timex watch and a six-month pass
to the Fine Arts.
Ads and publicity plugged the contest
a month in advance. After the presentation
of prizes the bridges were placed on
display in the fine Arts lobby.
Miss Wood had bootprints painted on the
sidewalk leading up to the boxoffice window,
and kept them visible despite continuous
rains.
100-Inch Ad Heralds
Bagdad, Ariz., Opening
"Your Car Is Your Castle! ... At the
Outdoor Theatre," proclaimed an 8-col,
12'2-inch ad in the Copper News aimouncing
the reopening of the Bagdad (Ariz.)
Drive-In there. The slogan. "Get More Out
of Life ... Go Out to a Theatre and Enjoy
a Modem Motion Picture Production," also
appeared in the ad, along with pressbook
mats on six coming attractions.
Manager Jim Snelson also reports the
Copper News editor had an editorial on
theatregoing on the same date.
6 Extra Ideas to Sell
Fri. 13 Midnighters
The Golden Nuggets booklet, distributed
by the Minneapolis business-buUding committee,
containing ideas for bringing extra
dollars into the boxoffice, suggests special
midnight shows on every Friday the 13th
dining the year. (The next one comes up
June 13.)
The booklet advises exhibitors to book
two hoiTor pictures, then gives these additional
ideas to promote the show-
Admit every 13th person free.
Sell biittercorn at 13 cents (with concessionaire's
okay).
Give a pass for a future attraction with
every 13th box of regular corn.
Have, a beautiful blonde give every 13th
man a kiss (candy, of course).
Give a cigaret lighter (stick match) to
every 13th girl.
Get your local disc jockeys to talk about
the horror show between musical numbers
from 9 p.m. to 11:30 p.m. the night of
the show.
In another suggestion, the booklet advises
exhibitors to run a coupon in their
newspaper ads offering 25 cents in snack
bar merchandise to the patrons who present
the coupon at the boxoffice.
Impressive Ccnupaign
Opens New Cafeteria
The new $35,000 cafeteria at the Lorain
I was opened recently with
ballyhoo commensurate with its beauty
and cost, Dick Kline, manager for Select
Theatres of Cleveland, spread the opening
fanfare over three weeks, during which
the kinks in operation were ironed out.
In the meantime, there were continual announcements
on the public address system,
a local TV magician appearing in person
and plugging the opening on his program,
and distribution of heralds.
For the grand opening Kline had an impressive
co-op page ad. with the suppliers,
photos of a cafeteria scene and of Kline
himself and five operating aides, the attraction
ad. and offers of $10 for the car
with the most occupants. 100 free pizzas,,
free flowers and free popcorn and treats.
Tlie page appeared in the Lorain Jom--
nal. There were stories with pictures in the
Journal and the Elyria Chronicle -Telegram.
,
At 7:15 on the grand opening night, the
mayor and city officials made brief talks
at an official ribbon-cutting.
It was a grand success. Kline reporting
that even with all the free merchandise,
"we averaged 38 cents a person."
Time to Push Gift Books
The Schine circuit publicity department
at Gloversville. N. Y., has sent out to all
managers a reminder to push the sale of
Gift Book tickets for Mothers and Fathers
days and graduation. It suggests getting
civic groups to give the books to graduates.
.A«
— 124 — BOXOFFICE Showmandiser May 26, 1958

—
—
Q
Selling Rock 'n' Roll
In Hobart, Tasmania
It's rock and roll, too. across the world
at Hobart, a city of 103,000 on the island
Australian province of Tasmania. There
Tommy Steele, young Londoner with the
guitar and crazy lyrics, vies with the U. S.'s
hip-wiggling Elvis Presley for teenage
favor.
Manager C. Anastas had booked "The
Tommy Steele Story" at the 1,329-seat His
Majesty's Theatre, which caters mostly to
the "action" audience with weekly change.
Good showmanship, like good entertainment,
is not limited to any one language,
or country. His booking was early, two
months in fact, and Anastas immediately
went to work selling his rock-and-roller to
those i>eople whom he could count on for
assistance in lining up patronage.
He arranged a screening for Tuesday,
October 8—the opening date was Decem-
Here's the front of His Majesty's Theatre in
Hobart, Tasmania, for "The Tommy Steele
Story." The 1,329-seater plays first run,
weekly change, two performances daily (one
afternoon, one evening).
. . .
bar 26—for representatives of all music
houses, dance bands, radio stations (3) and
newspapers to acquaint them with the new
singing star and the film. In the following
weeks sketches appeared in the local daily
and weeklies . . . "Success Story of Tommy
Steele . . . Offered $25,000 to Rock
New Record Soon," etc.
Anastas then lined up the local radio stations
for follow-through to this publicity.
This started early in October with playing
of Tommy Steele recordings and continued
right up to the end of the picture's run
December 31. During that time four different
Hobart business firms were persuaded
to sponsor radio programs featuring
Tommy Steele recordings.
Three weeks prior to opening a rotogravure
of six stills from the film appeared
in the Australian Women's Weekly with
copy under the heading of the film title.
Anastas found it a little bit tough to
get window space because of the approach
of Christmas, but he got a few, and then
arranged a soundtruck for use on the
streets during the shopping rush.
For the run of the film a rock 'n' roll
CITATION OF HONOR
WINNERS FOR APRIL, 1958
E» Kennelly, Mliaijcc Tlu-a/ns ilisliirl nianagcr. Grand Tliealie, Tern- lluule. liid.
I''(ir his very .iutres>ful, motilli-li.ii>; HoDst Our Bcjxoffice campaign, for which he
won a circuit prize.
Hay K. David, manager, Pace Theatre, Chadron, Neb. Personalized his letterheads
a "sad" one and a '"happy"' one—with photos of himself for use in a continual
direct-approach stimulation of patronage.
•
Marie Oi.cesE, manager. Vogue Theatre, Delroil, Mich. For her well-designed lohhy
display on the Academy Award Nominees.
•
Harold Muir. Midway Theatre, Davidson. Mich. For his success in small-theatre promotion
via "Golden Rule" treatment of |)alrons and distribution of cards and
heralds on a 180-mile weekly route.
•
Ralph E. Donnelly, district manager. Associated Independent Theatres. Leavittoun
Theatre, Leavittown, Long Island. N. Y. Distributed 10,(]00 rejirints of newspaper
(olunin eloquenty ])olntiiig out the advantages of the theatre over television.
•
Robert B. Tuttle, Leivanee Auto Theatre. Adrian. Mich. Promoted Quarter-Million
Dollar Auto (Buy Now) Show in his drive-in.
•
Wayne Long, Texan-Ward theatres, Motnihans. Tex. For his ad and one-sheet campaign
against "Video Virus."
Roger Bower, assistant manager, Hyland Theatre, Toronto. Onl. For his excellent
campaign on "Wee Jeannie,"" his maiden solo showman.ship effort.
•
Harley Frver. Plaza, Lamar. Mo. For achieving unusual success with the birthday
club idea. He maintains files of patron birthdays from 6 to 16, and allows weekly
pass-receivers to bring Mom and Dad as guests.
•
Bob Cox, Strand Theatre, Lexington. Ky.. manager for Schine circuit. For his campaign
on "Witness for tlie Prosecution."
contest was arranged with three elimination
events and then two nights of finals.
Anastas reported there was no free press
for the contest, but it was very successful
with the competitors' friends and relatives
coming in to lend their support. Judging
was by audience applause.
Anastas al.so promoted a record player
he calls it a radiogramme—for use in the
lobby playing the long-playing soundtrack.
He had inside and outside displays.
Sells Coloring Ad
When Manager Mel Gaitskill of the
Piqua (Ohio) Theatre tried to plant the
coloring contest on "Snow White" in his
local paper, he ran into trouble, as it has
a policy against that sort of thing. However,
this didn't daunt him one bit. He
made this up as a 3-col.. 10-inch ad, then
went out and sold it to a shoe store. The
contest ran through the picture's engagement,
with free theatre tickets as prizes.
The winning entries were displayed in the
shoe store window.
Benefits on Increase
In Connecticut Area
By ALLEN M. WIDEM
The benefit showing, heretofore accorded
only sporadic use by both circuit and independent
theatres in the Connecticut territory,
seems to be approaching new stature.
Lockwood & Gordon, one of the area's
largest independent circuits, with upwards
of 25 units, recently conducted several benefits,
with proceeds going to worthwhile
charities, and the press, of course, providing
a handsome amount of coverage.
In Winsted, Mrs. Hazel Florian, manager
of the Strand, tied up with the Winsted
Woman's Club scholarship fund for
sponsorship of "Albert Schweitzer" showings.
Prank Ferguson of the Bailey Theatres.
New Haven, reported a benefit showing of
"Farewell to Arms" at the Westville Theatre,
proceeds going toward the purchase of
a duplicating machine for the West Hills
School Parent-Teacher Ass'n.
BOXOFFICE Showmandiser May 26, 1958 — 125

BOXOFFICE
BAROMETER
Thii chart recordi the p«rforinanc« of current attroctioni in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings are added and overages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre manogers. With 100 per cent as "normal,"
the figures show the gross rating above or below that mark.
(Asterisk * denotes combination bills.)
>»£^ i::::.i£r^:jiis!m^s^^s^mss^m^mmmm^^^m^^s^^
a
^i^S^i-M^^viAii-if:
Across the Bridge (Rank)

An Interpretotlva onorytli of loy and trad(pra» r*vl«wi. Th« plui and mlnin tigni Indicate
degree of merit. Listings cover current revlewi, updated regularly. Thll daportment lorvai
olio OS on ALPHABETICAL INDEX to tooture releotai. Symbol U danotat BOXOFFICE
Blue Ribbon Award Winner. Photography: © Color; © CInemoScopa; ® VlltaVlilon; J) Supar-
Scope; (j$ Noturama. For listings by company, in the order of rakoia, tea Faotura Chart.
Review digest
AND ALPHABETICAL INDEX
Pro!
Q

—
REVIEW DIGEST Very Good; * Good; - Fair; - Poor; - Very Poor. In rhe lummary H is rated 2 pluses, - os 2 minuses.
..
:i94 Loil Uooon (79) Adv. Dr UA 2-17-58 ± ±
2172 OLmt Sl»t( of tin Auan
(81) Ad.wturt Oramj Ul 12- 7-57 ±. —
—M
a07 Mxabte (73) Horror Myttery AA 3-24-58) ±
2220 ©Manhunt in Iht Jungit (79) Aih. WB 4-28-58 )-
2195 OMjn From God's Country
(72) ip W«lwn AA 2-24-58 ±
21£9M Melodrama AlP 11-30-57 -|-
2135 ©My Man Godfrey (92) ® Com-Or...U-l 9-14-57 -++
—N—
2214 ©Narcotics Story, The
(75) Semi-Documenlary Drama. Stern 4- 7-58 ±
2223 Night Ambush (931 V War Drama Rank 5- 5-58 -|-
2145 No Down Payment (105) © Dr...20-Fox 10- 5-57 -(-
2230 No Time (or Sergeants (111) Com.. WB 5-19-58 +
2203 Notorious Mr. Monks (70) igi Dr Rep 3-17-58 —
2149©No«el Affair, A (83) Com Cont'l 10-12-57 -|-
2162 OOOId Yeller (83) Drama BV 11-16-57 ++
2144 On the Bowery (65) Om.
.
Film Reps 9-28-57 4-
2210 One Ttiat Got Away, The (100) Dr. Rank 3-31-58 -+-
2120 Operation Mad Ball (105) Comedy. Col 8-10-57 ++
2189©0regon Passage (82) © Western.. AA 2- 3-58 -f
2202 Outcasts ol the City (61) Dr Rep 3-10-58 -
—P—
21370Pal Joey (117) Or/Music Col 9-21-57 ++
2161 Panama Sal (70) ig) Comedy/Songs Rep 11-16-57 ±.
2211 Panic in the Parlor (90) Farce Rank 3-31-58 —
2129 ©Parson and the Outlaw, The
(71) Western Col 8-31-57 —
2177 ©Paradise Lagoon (94) Comedy Col 2- 3-58 -t-
(Reiiewed as "The Admirable Crichton")
2203OParis Holiday (100) t Farce ..UA 3-17-58++
2165 Paths of Glory (85) Drama UA 11-23-57 -f-
2164 Persuader. The (72) Western AA 11-16-57 ±
2175 ©Peyton Place (157) © Drama 2mh-Fox 12-21-57 ++
2170 Plunder Road (71) f Crime. .20th-Fox 12- 7-57 -(-
2216 ©Proud Rebel. Tlie (103) Outdoor Dr. BV 414-58 +;
2152 ©Pursuit of the Graf Spee
(106) (J W» Drama RFDA 10-19-57 -t-
2134©Quantei (80) ® Western U-l 9- 7-57 -f
2225 OQuantrili's Raiders (71)

. D.
]
©I
. SF
Proil
illUl''
F»otur« productions by company In order of releose. Number In square fs notional release dote. Running
time Is In parentheses. © is for CinemoScope; iVi VistoVision; iSi Supcrscopc; N Noturamo; R Regolscope;
g) Technlrama. Symbol U denotes BOXOFFICE Blue Ribbon Award; O color photography. Letters ond combinotions
thereof indicate story type—(Complete key on not page.) For review dates and Picture Guide
page numbers, see Review Digest.
ALLIED ARTISTS AMERICAN INT L a: z
gl Teenage Doll (71). ...0. 5736
June Kenney. Kai' Spain
a Undersea Girl (75) Ac. 5718
.Mars Cordiiy, Fat Conway
gi QNalced in the Sun
(72) Ad. 5730
James Oalg, Llta MUan
Reform School Girl (71) . Ac. .205
(Jlurla CiL^lllIo. Koss Ford
Rock Around the World (71) M..211
riirnniy Steele, Nancy Whiskey
The Amazing Colossal Man
(80) SF..209
lik'tiii Lantian, Cathy Downs
Cit Girl (69) Ho. 210
K.iiljara Shelley, Robert Ayres
COLUMBIA
3:10 to Yuma (92) W..210
Glenn Ford, Van HefUn
©The Parson and the Outlaw
(71) W..212
Buddy Uogers, Anthony Dexter
©Woman of the River (98) D .213
Soiihta Ixiren. Gerard Oury
fhe Brothers Rico (81) Cr. .211
lllehard Conte, Dlanne Foster
Feature chart
M^G-M I it
[•1 House of Numbers
(92) © Cr..802
Jack I*nl.ince, Barbara Lang
^(j The Hired Gun (63) ©..W..803
Kory Calhoun, Anne Francis
PARAMOUNT
Stowaway Girl (87) Ad. 5701
Irevur Howard, KlM UartlnelU
en
m
Short Cut to Hell (87) (S Cr.. .5702
Kniierl Ivers, Georgann Johnson
Si
Ulster Rock and RoH
(86) (» M
CO
. 5703
Alan Freed, Rocky Qrazlano, LVooeJ
Hampton and hla band
g] Looldng for Danger
(61) CD.. 5728
lluiilz Hall. Stiuiley Clcmenls
HThe Persuader (74) D..5714
Junies Craig, KrL>Une Miller
II Affair In Havana (SO) . .5723
Juhn Ciissuvetes, Ra>monil Burr
g| Gun Battle at Monterey
(67) W.,5726
Sterlbig Uayden, Pamela Dtmcan
.'
D..212
Sorority Girl (60) .
Sus^ui Cabot, Dick Miller
Motorcycle Gang (78) ....Ac. 206
Stele Terrell. Anne Neyland
The Story of Esther Costello
(103) 0.214
JiKUi Crawford, Itossano Brazzl,
Heather Se;irs, U'e Patterson
Domino Kid (74) W..215
liory Calhoun. Krlstlne Miller
The Ti)uana Story (721/2) . .Ac .220
Hodolfo Acosta, James Darren
[S Until They Sail (95) ® D..804
Jean Simmons, Paul Newman.
Joan Fontaine, Piper Laurie
H The Invisible Boy (85)
© SF..805
Richard Gyer, Harold J. Stone
©The Devil's Hairpin
(82) ® Ac. 5704
Cornel Wilde, Jean Wallace, Mary
Aslor. Arthur Franss
The Joker Is Wild (123) fij 0. .5705
Frank Slnalra. Mllzl Gaynor,
Jeanne Craln, Bddle Albert
Hear Me Good (80) ® C. .5706
Hal March, Joe B. Boss, Joey
Faye, Merry Anders
o
03
o
m(->
(U QHunchbacli of Notre
Dame (110) © D..5725
Glnu Lollobrlgida, Anthony Quliin
SS ©The Tall Stranger
(83) © W..5724
Joel McCrea, Virginia Mayo
Was a Teenage Frankenstein,
(74) Ho. 219
Whil Blssell. Phyllis Coates,
Hohirt Burton
1
Blood of Dracula (70) .. Ho. .214
Sandra Harrison, Louise Lewis.
Gall Ganley
Operation Mad Ball (105) C..217
Jack Lemmon, Mickey Rooney,
Ernie Kovacs, Kathy Grant
©Decision at Sundown (81) W..221
Kandoluh Scott, Valerie French
Escape From San Quentin
(81) Ac. 222
Jolinny Desmond. Merry Anders
Torero (75) Doc. 209
Luis Procuna In his own story
[U Jailhouse Rock (97) ® D/M.. 806
Elvis Presley, Judy Tyler, Mickey
Sliaughnes.sy
iS W©Les Girls
(114) © MC..807
Gene Kelly, Mltzl Gaynor. Kay
Kendall. Talna Elg
Zero Hour! (80) D.,5707
Dana Andrews, Linda Darnell,
Sterling Hayden
The Tin Star (93) (». W. .5708
. . .
Henry Fonda, Anthony Perkins,
Reisy Palmer
^
(H ©Sabu and the Magic
Ring (61) Ad.. 5732
Sabu, William Marshall
S Up in Smoke (64) C..5733
Uunt2 Hall, Stanley Clements
gH ©Oregon Passage
(82) © W..5737
John l!^rleson. Lola AU)rlgl]t
in Blonde Blackmailer
(58) D..5801
Kiehard Arleu, Susan Sliaw, Conatance
Lelgb
m The Rawhide Trail (68) W. .5802
Ui-x Iteason, Nancy Gates, Ann
Uoran
d] ©The Man From God's
Country (70) © OD 5803
George Montgomery, Itajidy Stuart
SS In the Money (61) C 5805
Hunta Hall, Stajiley (dements
gi The Beast of Budapest
(72) D..5S06
Gerald Milton, Greta Thyssea
g| The Bride and the Beast
(78) Ho.. 5809
Charlotte Austin, Lance Puller
(S Macabre (73) My. 5808
William Prince. Christine White
@ Seven Guns to Mesa (72) W. .5814
Charles (Julnli^an, LtOla Albright
gg ©Cole Younger, Gunfight?
(79) © 0D..5807
Frank Luvejoy, Abby Dalton
H
Hell's Five Hours (76) D .5804
Stephen McNally, Coleen Gray
gj ©Quantrill's Raiders
(75) © 0D..5811
Steve Coehrao, Diane Brewster
©The Astounding She-Monster
i
(70) Ho.. 220
Ilobert Clarke, Kenne Duncan.
Marilyn Harvey
j Viking Women vs. Sea
Serpent (70) FD .213
\h\iy Dalton, Susan Cebol, Brsd
Jackson
SJet Attack (68) Ac, .217
John Agar, .Audrey Totter
@ Suicide Battalion (79).. Ac. 218
Michael Conners, John Ashley,
Uiiss Bender
1 Cool and the Crazy (78) Ac .221
Scott Marlowe, (llgl Perreau
I
Dragstrip Riot (68) Ac. 222
Yvorme Lime, (Sary Clarke
The Long Haul (88) D..225
Victor Mature, Diana Dors
©The Hard Man (80) W..226
(iuy Madison, Valerie French
©Pal Joey (117) D/M. .219
lllla Uaywurth, Fraidt Sinatra.
Kim Novak
©Return to Warbow (67) .0.. 227
I'hil Carey, Catherine McLeod
.\lulb Bee. Alan Reed jr.
How to Murder a Rich Uncle
(80) © C. .224
Charles Coburn. Wendy Hlller
World Was His Jury (82). .0. .228
Edmoiid O'Brien, Mona Freeman
Crash Landing (77) AC. 232
©Cowboy (92) 00.. 233
Glenn Ford, Jack Lemmon
Bitter Victory (82) © P.. 234
tCJctiard Burton, Curt Jurgens
the True Story of Lynn
Stuart (78) Cr..235
Bet^y Palmer, Jack Lord
Screaming Mimi (79) My. .236
Anita Ekberg, PtU Carey
High Flight (85) © D..237
Ray MiUand, Kenneth Hal«b
©Paradise Lagoon (94) . CD. .223
Kenneth More, Diane Client*

.
.
.
FEATURE CHART
TiM key to Utttrt and comblnotloni thereof Indlcotlng itory typo; (Ad) AdvonTuro Dromo; (Ac) Actton
Drama; (An) Animotsd-Acdon; (C) Comody; (CD) Comody-Dramo; (Cr) Crime Dromo; (DM) Oromo
with Muiic; (Doc) Documcntory; (D) Dromo; (F) Fantasy; (FC) f oice-Comody ; (Ho) Honor Dromo; (HI)
Hlitorlcol Dromo; (M) Mudcol; (My) Myitery; (OD) Outdoor Drama; (SF) Sclcnce-Flctlon; (W) Weitein.
CO
o
1^
o
RANK
®An Allliater Ntmid Diiiy
(84) ® C.
Doaild Sladen. Diana Don
(ilhi SD'niih Gardener
(95) ® D.
Dirk Bo(ard

Ad.
May
. . . May
. May
.
.
I Bury
.
.
.
liiol'
J
>-
<
5
The kay to Icttsri end comblnotloni th«r*of Indicating itory type: (Ad) Adventur* Dromo; (Ac) Action
Drama; (An) Anlmotsd-Actlon; (C) Comody; (CD) Comady-Droma; (Cr) Crimo Drama; (DM) Drama
with Music; (Doc) Documantory; (D) Drama; (F) Fantasy; (FC) Forca-Comody; (Ho) Horror Drama; (HI)
Historical Dramo; (M) Musical; (My) Myitary; (OD) Outdoor Drama; (SF) Sclanca-Flctlon; (W) Wastarn.
WARNER BROS.
H
Biacli Patch (83) W..702
George MoDtsomery, Dl&ns Brewster
a Johnny Trouble (80) D..703
EUel Barrymore, Carolyo Jones
(S The Helen Mofoan Story
(118) © D..704
Ann Blytta, Psul Neinnao
SSThe Black Scorpion (88) Ho.. 705
Rlclittrd Dei)uiii£, Mars Corday
(E OThe Story of Manliind
(100) D..706
Ronald Colman, Hedy LaSIarr, 40
other stars
S Woman in a Dressing
Gown (93) D..707
Tvoone MltcbeU, Aotkony Quayle
a ©Bombers B-52 (106) © D..708
Karl Maiden. Natalie Wood
a Jamboree (86) R/M..709
Count Basle, Fats DomlDO, Kay
Medford, Robert Pastlne
jg Green-Eyed Blonde (73).. D.. 710
Susan Oliver, Tom Greenway
M Forbidden Desert (45) Featurette
0©Sayonara (147) (Ji ..D..7U
Marlon Brando, Patricia Owens,
Uart^ Scott, James Garner
iThe Deep Six (105). .D. .712
Alao Ladd, Dlanne Foster, Willlam
Beodlx
ai Fort Dobbs (90) W..713
Clint Walker, VlrglnU Mayo
g| Darby's Rangers (121).. D.. 714
James Oarner, EtchUa Cboureau
a Lafayette Escadrille (93) D..716
Tab Hunttf, Btchika Cboureau
[9 @MarJorii Morningstar
(125) D.,717
NaUlle Wood, Gene Kelly, Ed
Wynn, Carolyn Jones
SS Chase a Crooked Shadow
(87) My.. 715
Richard Todd, Anoe Baxter
[S
Stakeout on Dope Street
(83) Cr..718
55 Violent Road (86) Ac. 719
Brian Keith. Merry Anders
83 Left Handed Gun (102) W. .720
Paul Nevman, Lita Milan
IS OManhunt In the Jungle
(79) Ad.. 721
glToo Mue^ Too Soon
(121) D..722
Dorothy Klalone, Errol Flynn
a Dangerous Youth (98).. D.. 723
George Baker, FranHe Vauglin,
(^role Lesley
ASTOR
Stranger in Town (74) . . D . . May 57
Mel Nlcol, CoUn Tapley, Anne
MISCELLANEOUS
I'alge
Black Tide (79) D..Jun57
Jolm Ireland, Maureen Connell
Time Without Pity (88) 0. .Jan 58
. .
Mlcjiael Redgrave, Ann Todd
Date With Disaster (61) D.. Feb 58
Tom Drake, Shirley Batoo
BUENA VISTA
If All the Guys in the World
(95) Ad..Jun57
Andre Valmy, Jean Oaven, Georges
Poujouly, (FreDCb-language; Eng.
titles)
©Johnny Tremain (80) .
.Jul 57
Hal St4ilmtuster, Luana Patten
©Perri (75) Nature Fantasy No» 57
yOOId Yeller (S3) 0D..Dee57
Doroilo .MoGiilre, Fess Parker
©The Story of Vickie
(108) CD.. Feb 58
Riioiy Schneider, Adrian Boven
©The Missouri Traveler
(103) WD..Mar58
BranduD de Wilde, Gary Merrill
©Stage Struck (95) . . . .D. . 58
Henry Fonda, Susan Strasberg
BURSTYN
Stella (93) D.. Oct 57
Mellna Mercourl, Georges Foundas
(Greek-language; Eng. titles)
CONTINENTAL
©Raising a Riot (91) . .C. . May 57
Kenneth More, Mandy Miller
The French They Are a Funny
Race (S3) C..Jun57
Martlne Carol, Jack Buchanan,
Noel-Noel (English-language)
Maid in Paris (88) C..Au|57
Danny Robin, Daniel Qelln
(French-language: Eng. titles)
©A Novel Affair (83) ..D.. Sep 57
Ralph RichardsoD, Margaret
Lelghton
Brothers in Law (95) C. Oct 57
Richard Attenborough, Ian Carmlchael
Deadlier than the Male
(100) D.. Nov 57
Jean Gabln, Danielle Delorme
Gervaise (116) D.. Jan 58
Maria Schell. Francois Perler
Blue Murder at St.
Trinian's (..) C. .Jun 58
George Joyce Grenfell,
DCA
Cole
Battle Hell (112) D . . May 57
(Formerly "Yangtze Incident")
Richard Todd, Akim Tamlroff
Monster From Green Hell
(71) Ac. May 57
Jim Davis, Barbara Turner
Half Human (63) Ho.. May 57
John Carradlne, Robert Karnes
©The Miller's Beautiful Wife
(92) C. May 57
Vlttorlo de Slca, Sophia Loren
The Green Man (80) . .M/C. .Jun 57
Alastalr Sim, George Cole. Jil
Adams
©Scandal in Sorrento
(92) © C. Jun 57
Vlttorlo de Slca, Sophia Loren
(Dubbed In English)
The Devil's General (120) D.. Aug 57
Curt. Jurgeiis, Marianne Cook
(German-language; Eng. titles)
The Silken Affair (96) . .0. .Sep 57
David Nlven, Beatrice Straight
Escapade (87) CD.. Sep 57
John Mills, Alastalr Sim
Hell in Korea (82) D. .Oct 57
B.iker, George Baker
St.bed)
The Golden Age of Comedy
(78) C. Jan 58
Will Boiers, Laurel k Hardy.
Carole Lombard, ot^er comedlm
of the past
The Conlesslont of Felix Krull
(103) CD.. Mar 58
Henry Bookholt, list Pulver
(German-language: Eng. tttlos)
Life and Love (103) D Mar 58
Of . .
Anna iMagnanI, Aido Fabrlsl
(Italian-language: Bng. tltiea)
©Three Men In a Boat
(..) © FC..Apr58
Laurence Harvey. Jimmy Bdvards
©Rouge et Noir
(145) D.. Apr 58
Gerard Phlllpe, Danielle Darrleui
(French-language: Eng. titles)
Time Lock (74) D.. Apr 58
Robert Bcatty, Lee Pattersoo
The Secret (79) D.. Apr 58
Sam Wanamaker, Maody
LOUIS deROCHEMONT
©Albert Schweitzer
(80) Doc Mar 57
(Produced by Hill and Anderson)
MAGNA
©South Pacific
(170) Todd-AO Apr 58
Kossano Brazzl, Mltzl Gaynor,
Jotm Kerr, Juanita Hail
(Film version of the Bodgers k
Hammersteln stage show)
TRANS-LUX
La Strada (107) D.. Apr 57
.\rtthony (Julnn, Gtuiietta Maslna
(lUilan Hltk Eng. titles and
English-language versions available)
Danger Flight 931
(78) D..A»r57
Danny Robin, Dieter Borcbe
(Fr. language^Eng. titles)
Bed of Grass (SO) D.. Jul 57
Anna Brazzou. Mike Nichols
(Greek language—Eng. titles)
Four Bags Full (85) .'.C..Sep57
Jean Gahin, BourvU
(Fr. language—Eng. titles)
©Melbourne Rendezvous
(90) Documentary Oct 57
The 1966 •iynuic gamea
REISSUES
BUENA VISTA
©Snow V^ite and the Sevan
Dwarfs (S3) An. .Apr 58
COLUMBIA
Paratrooper (87) Ac. May 58
.\ian Ladd, Leo Qwm
Hell Below Zero (91) Ac . May 5S
Alan Ladd, Joan Tetiel
MGM
The Bride Goes Wild (98) C. Jun 57
June Aliyson, Van Johnson
Our Vines Have Tender Grapes
(105) D. Jun 57
Edward G. Robinson, Margaret
O'Brleo
From Here to Eternity
(IIS) D.. Jun 58
Burl Lancaster, Montgomery Cllft,
Deljor;ili Kerr. Frank Sinatra.
Ernest Borgnine. Doniu Reed
PARAMOUNT
Scared Stiff (lOS) C. .Sep 57
Dean Martin. Jerry Lewis
Jumping Jacks (96) C. Sep 57
[lean Martin, Jerry Lewis
©Northwest Mounted Police
(125) 0D..May58
Gary Cooper. Paulette Go"Por. Maria Scllell
Home Before Dark D..
Jean Simmon,^. Dan O'Heriihy
Rhonda Fleming. Efrem Zlmb-llf
.
©The Old Han and the Sea D.
Silencer Tr.wy
Badman's Country ".
George
Montgomery
^
May
BOXOFFICE BookinGuide : :
26, 1958 11

—
—
"5.XHIBITOR HAS HIS SAY
lABOUT PICTURES
ALLIED ARTISTS
Hide iAA>—David
No Place ti)
Brian. Mnrslia Hunt, Hugh Corcoran.
Cannot see how BOXOF-
FICE gave this one such a poor
rating and gave "Silk Stockings"
a 14 plus, since in my situation
"No Place to Hide" held up the
proen"arn. Played Wed.-Sat.
Weather: Very cool.—Harold Bell,
Opera House, Coaticook, Que.
StranRer, The (AA)—Joel
Tall
McCrea. Virginia Mayo, Barry
Kelley. Good Joel McCrea picture.
Did average business on
F*riday-Saturday. The customei-s
were satisfied. Played Fri., Sat.
Weather: Good — Mel Danner,
Circle Theatre, Waynoka, Okla.
BUENA VISTA
Missouri Traveler, The (BV>—
Brandon DeWilde. Lee Marvin.
Gary Merrill. This movie has a
real different twist. Some liked
it real well, but not enough action
for others. It is a good clean
show, which you can recommend
for the entire family.
Would make a good Fourth of
July booking. Bu.siness below average
here. Played Sun.. Mon.,
Tues.—Rod B. Hartman, Roosevelt
Theatre. Grand Coulee,
Wash. Pop. 1.500.
Old Yeller (BV)—Dorothy Mc-
Guire, Fess Parker, Tommy Kirk.
Please give us more like this.
Business just like old times.
Played Sun., Mon. Weather:
Good.—Elaine S. George, Star
Theatre. Heppner. Ore. Pop. 1,648.
COLUMBIA
Brothers Rico, The (Col) —
Richard Conte, Dianne Foster,
Kathryn Grant. One that we were
expecting to be able to make a
few pennies (and who's making
dollars?) with, but for some reason,
we just broke even. No fault
of the picture. Played Wed.-Sat.
Weather: Cool. — Harold Bell,
Opera House, Coaticook, Que.
Like Old Times
Wow! Play the reissued
"Bambi" and .stand by for old
times. Anything- with a Disney
tag does it and this is excellent
and in color, too.
DU.\NE ELLICKSON
Park Theatre
Wautoma, Wis.
Tall T, The (Col)—Randolph
Scott. Richard Boone. Maureen
O'SuUivan. Good western with
plenty of blood. However, that
type seems to be catching- on in
my spot as well as elsewhere.
Looks like people these days are
about the same as those in the
Roman days, always wanting to
see someone tossed to the lions.
Randy always does average business
and all the rough stuff gave
it a little extra at the boxoffice.
Played Fri.. Sat.—Victor Weber,
Center Theatre, Kensett, Ark.
Young Don't Cry, The (Col) —
Sal Mineo, James Whitmore, J.
CaiTol Naish. Okay for the teenage
crowd. Did okay on Wednesday-Thursday
change. Sal Mineo
has his fans. Played Wed., Thurs.
Weather: Good. — Mel Danner,
Circle Theatre. Waynoka, Okla.
Pop.' 2.018.
METRO GOLDWYN-MAYER
Don't Go Near the Wat«r
iMGM)—Glenn Ford. Gla Scala.
Earl Holliman. Possibly a bit on
the rare side, but lots of fun and
good business. Give 'em relaxation
and they'll come back to the
movies. Played Sun., Mon. Weather:
Good.—Elaine S. George,
Star Theatre, Heppner, Ore. Pop.
1,648.
Hired Gun. The (MGM)—Rory
Calhoun, Anne Francis, Vince
Edwards. A good quickie filmed
in horrible black and white Cinemascope.
Who ever
dreamed up
this black and w'hite stuff? Too
short to single and nowadays a
double bill is a sure step into the
red. Played with AA's "Arrow in
the Dust" to break even at the
boxoffice. Played Wed.. Fri.. Sat.
Weather:
Rain.—Ken Christianson.
Roxy Theatre, Washburn.
N. D. Pop. 913.
Silk Stockings (MGM)—Fred
Astaire, Cyd Charisse, Janls
Paige. The most expensive pair
of stocking we ever got hold of.
A good slogan for thLs one is.
"Look but don't touch." Played
Wed.-Sat. Weather: Very cool.
—Harold Bell, Opera House,
Coaticook, Que. Pop. 6,341.
PARAMOUNT
Loving You (Para)—Elvis Presley,
Lizabeth Scott, Wendell
Corey. Supposed to be his best
picture. Business good, so I'll not
press my luck on another, as I
figure we've had it. VistaVision
and color gave us a sharp pleasing
picture.—Frank E. Sabin,
Majestic Theatre, Eureka, Mont.
Pop. 929.
Mister Rock and Roll (Para)
Alan FYeed, Rocky Graziano,
Teddy Randazzo. This had it.
Plenty of rock that helped the
teenagers roll into the ticket
window. Business good. Played
Sat. Weather; Okay.—D. W.
TrLsko, Runge Theatre, Runge,
Tex. Pop. 1,055.
20th
CENTURY-FOX
Affair to Remember, An (20th-
Fox) — Cary Grant. Deborah
Kerr, Richard Denning. Good
story, Scope and color. People
don't know what they are missing
when they fail to see this
production. Good comments for
those who came. Played Sun.,
Mon., Tues. Weather: Good.
Mel Danner, Circle Theatre,
Waynoka, Okla. Pop. 2.018.
April Love (20th-Fox) — Pat
Boone, Shirley Jones, Dolores
Michaels. Now the secret is out.
It IS po.ssible to make a movie
without slugging anyone, without
downing a jigger of rum every
140 feet of film. And what a thoroughly
delightful piece of entertainment
it turned out to be. Gee,
we were proud to show this. The
missus got so carried away that
on the last day she got on the
phone and called several couples
W'ho had been absent too long
and asked them to come down
that night as our guests. A few
really came and their comments
were worth the effort. But there
were, oh, .so many who should
have been here, but weren't.
Played Sun. -Wed. Weather:
Good.—Paul Ricketts, Ness Theatre,
Ne.ss City. Kas. Pop. 1,612.
Courage of Black Beauty, The
(20th-Fox» — John Crawford,
Mimi Gib.son. John Bryant. Kid.s
A Great Movie
Three cheers for 20th-Fox.
They have made a blockbuster,
"The Young Lion.s," that stands
alone. If ever there was a
srreat movie this is it. Marlon
Brando, Montgomery Clift,
Dean Martin and Hope Lange
were (for lack of a better word)
just terrific! The picture is
167 minutes long, but it is so
very interesting and such wonderful
entertainment that it
seemed much shorter. It's hard
to believe that any studio
would go to such trouble to
make a picture so perfect. One
might think that because it is
a war picture it would have
limited appeal to women. But
there's enough romance to keep
them happy, too. If pictures like
this don't help in our battle
for better business, then I don't
see how we can blame the film
companies. 1 haven't played
the picture yet, but saw it in
the city, and hope to play it
as soon as possible.
Center Theatre
Kensett, Ark.
VICTOR WEBER
filled the house on opening night.
They liked it. Fair programmer.
Played Tues., Wed.—Prank Sabin,
Majestic Theatre, Eureka,
Mont. Pop. 929.
Enemy Below, The (20th-Fox)
Robert Mitchum, Curt Jurgens,
Al Hedison. Man, what a movie!
I enjoyed every minute. There
was just about, but not quite, 60
people to enjoy it with me both
nights. But that certainly does
not take anything from the picture
itself, for it was just great.
Oh, well. Better days are just
around the corner. I hope!
Played Wed., Thurs. Weather:
Okay.—Victor Weber, Center
Theatre, Kensett, Ark. Pop. 1,000.
Ride a Violent Mile (20th-Fox)
—John Agar, Penny Edwards,
John Pickard. Very good picture
with good draw. Plaj'ed Sat.
Weather: Okay.—D. W. Trisko,
Runge Theatre, Runge, Tex.
UNITED ARTISTS
Quiet American, The (UA)
Audie Mui-phy, Michael Redgrave,
Claude Dauphin. Let's just make
a small change in the title and
call it "Quiet Canadian" and it
would be ju.«t right, because those
who didn't walk out were sleeping
and if it had been at all possible,
I would have joined them. Played
Wed.-Sat. Weather: Cool.—Harold
Bell, Opera House, Coaticook,
Que. Pop. 6.341.
UNIVERSAL-INTERNAT'L
Quantez (U-I) —Fred MacMurray.
Dorothy Malone, Sydney
(ihaplin. Scope and color, but not
enough of that certain something
which is needed to draw. Played
Fri.. Sat. Weather: Good.— Mel
Danner. Circle Theatre, Waynoka,
Okla. Pop. 2,018.
Slim Carter (U-I i—Jock Mahoney,
Tim Hovey, Julie Adams.
Now, folks, here is as cute a little /
comedy as you'll find anywhere— ^
in color, too. Tim Hovey steals
the show, as usual. This one will
fit right into the Friday-Saturday
.slot. Played Fri., Sat. Weather:
Pine and sunny.—I. Roche,
Vernon Theatre, Vernon, Fla.
Pop. 610.
Tammy and the Bachelor (U-I)
—Debbie Reynold.s, Leslie Niel-
.scn, Walter Brennan. Gave this
a Sunday-Monday-Tuesday run
to the best business for the last
eight months. They came, they
saw and they told their friends,
and many of them came back
with their friends. Cinemascope
and color perfect. We gotta have
more! Played Sun., Mon., Tues.
Weather: Fine—April showers.—
Carl W. Veseth, Villa Theatre,
Malta, Mont. Pop. 2,095.
Unholy Wife, The (U-D—Diana
Dors, Rod Steiger, Tom Tryon. I
enjoyed this picture, but if I had
it to do over again I wouldn't
have played it. They stayed away
in droves. The color was nice.
Played Tues., Wed. Weather:
Fair.—Charles E. Smith, La Mar
Theatre, Arthur, 111. Pop. 2,000.
WARNER BROS.
Prince and the Showgirl, The
(WB) — Marilyn Monroe, Laurence
Olivier, Sybil Thorndlke.
Can't remember having a more i
disappointing feature. Booked
Friday-Saturday-Sunday, but
showed it one night, Friday only.
Returned it Saturday morning,
resulting in dark house Saturday
and Simday. Sure, I know, you
think I'm nuts. I'd rather lose
50 bucks than inflict this tripe on
my customers. A stupid picture
with a high Broadway rating.
You figure it out. I erred In not
reading the many squawks in
EHHS.—Prank Sabin, Majestic
Theatre, Eureka, Mont. Pop. 929.
Shoot-Out at Medicine Bend
(WB) — Randolph Scott, James
Craig, Angle Dickinson. Good and
different, but Scott is no draw
here. Works for too many companies
and is on the screen too
often. But tills is a western you
can be proud to run. Where is
the color? We are not buying any
more westerns unless they are in
color, if we never play another.
Played Wed., Fri.. Sat. Weather:
Fair.—Ken Chi-istianson, Roxy
Theatre. Washburn. N. D.
MISCELLANEOUS
iDCA)—Kenji Sawara,
Rodan!
Akihito Hirata, Yumi Shirakawa.
Very well made monster picture
and in color to boot. In places
"Rodan" looks too real to be
true. Don't be afraid to play this
one, as it's one of the best of its ^'-
kind. I did a little above average
and if my people were not so
used to seeing these pictures on
a double bUl it would have done
better. However, I'm happy.
Played Sun.. Mon.. Tues. Weather:
Fair and warm. — Victor
Weber, Center Theatre, Kensett,
Ark. Pop. 1,000.
12 BOXOFFICE BookinGuJde May 26, 1958

.
Opinions on Current Productions
^EATURE REVIEWS
Symbol O denotes color photography; © CinemoSeopc; ® VistaVision; S) Superscope; do Naturomo. For story synopsis on ooch picture, >co reverse sid«.
a
Paramount
3
T/,._i;_._ r7 Ratio; Suspense Drama
Vertigo F 2.1 v ©
(5721) 123 Minutes Rel. June 58
With this masterfully conceived spine-tingler, Alfred
Hitchcock once again affirms his standing as movieland's
king of the suspense-drama, and with the potent marquee
combination of Kim Novak and James Stewart, the film
should be one of the year's top draws at the boxoffice.
Photographed in San Pi-ancisco in exquisite color, the
authentic backgrounds, including the famed Ernie's restaurant,
Mission Dolores, and Nob Hill, lend added impact
to the tautly drawn screenplay by Alec Coppel and Samuel
Taylor which manages to tell three distinct types of story
in this one picture without a moment of audience confusion.
Through it all nms Hitchcock's superb directorial
hand, gleaning from a meticulously chosen cast top performances.
Stewai-t gives his finest screen portrayal to date
in an exacting role that keeps him on camera almost continuously,
with Miss Novak providing a solid bit of thespian
art that should establish her as something more than one
of filmland's glamor girls. Barbara Bel Geddes handles
her rather limited role as Stewart's practical-minded girl
friend with sureness and humor, and Tom Helmore and
Henry Jones are stand-outs in smaller parts. Technical
credits are tops.
James Stewart, Kim Novak, Barbara Bel Geddes, Tom
Helmore, Henry Jones, Raymond Bailey,
Ellen Corby.
Hot Spell F ",';" "r
Paramount (5718) 86 Minutes Rel. June '58
Shirley Booth, who captured an Academy Award for her
superb portrayal in her first film. "Come Back, Little Sheba,"
may be up for another "Oscar" for her warmly human and
moving performance in this poignantly dramatic Hal Wallis
production. This is a moody tale of frustration and family
squabbles during two hot days in a small southern town, but
director Daniel Mann has injected so many heartwarming
and natm'al comedy touches that adult patrons will be held
enthralled throughout. Miss Booth's delineation of a dowdy,
middle-aged woman 'similar to her "Sheba" characterization)
is nothing short of superb, and Anthony Quinn
matches this with his excellent acting job as her crude,
wayward husband. The fact that both are Academy Award
winners should be exploited and, for younger fans, the
p>ertly appealing Shirley MacLaine and the rising Earl Holliman,
will have additional draw. The screenplay by James
Poe is based on a play by Lonnie Coleman. There may be
an excess of talky scenes—but all of them are interest-holding.
Outstanding portrayals also are contributed by newcomer
Clint Klmbrough, as the sensitive younger son, and
by Eileen Heckart, as a gabby, good-hearted neighbor.
Shirley Booth, Anthony Quinn, Shirley MacLaine, Earl
Holliman, Clint Kimbrough, Eileen Heckart.
Jlliatl
'imp/
/^
• • rp R.itio: Musical
^igi r 2.55-1 r© O
MOM ( ) 116 Minutes Hel. July '58
One of the most widely heralded film musicals in some
time, due mainly to the Lerner-Loewe ("My Fair Lady")
score, this opulent production lives up to all advance expectations.
It's gay. charming, tuneful, extremely lavish, always
entertaining and certain to rack up strong boxoffice
returns. Arthur Freed, whose "An American in Paris" won
the Academy Award in 1952. went to the FYench metropolis
to capture the colorful outdoors backgrounds in striking
Metrocolor and Cinemascope; he signed Cecil Beaton to
create the flamboyant period settings and gowns, he cast
the ageless Maurice Chevalier and the handsome Louis
Jourdan in typically Parisian roles and the piquant Leslie
Caron for the title part and, for his biggest coup, he persuaded
the "My Fair Lady" composers to write their first
original film score. The result is an eye-appealing, lilting,
amusing and thoroughly delightful picture which will put
patrons in a happy frame of mind on leaving the theatre.
The music includes Chevalier's irresistible singing of "I'm
Glad I'm Not 'Young Anymore" and "Thank Heaven for
Little Girls," the lively "The Night They Invented Champagne,"
the title tune and at least one more .song hit out of
the ten numbers. Vincente Minnelli directed.
Maurice Chevalier, Leslie Caron, Louis Jourdan, Hermione
Gingold, Eva Gabor, Jacques Bergerac.
From Hell to Texas
F Tss'i "T T'
20th-Fox (812-8) 100 Minutes Rel. June '58
A well-constructed and dramatically engrossing western
containing suspense as well as chase action, this is one of
the best of the recent outdoors films. Magnificently photographed
in Cinemascope and color, the story has an essentially
inspiring quality and a pleasing romantic sub-plot.
The novel approach to this western chase tale, ably directed
by Henry Hathaway, all stems from the fact that the likable
hero, wrongly accused of a killing, actually dislikes shooting
another man unless forced to do so in self defense. He
also has the ability to attract friends willing to help him
escape his vengeful pursuers. Don Murray follow's up his
fine "Bus Stop" and "A Hatful of Rain" portrayals with
this honest, rugged performance. His shy love scenes with
the tomboyish Diane Varsi are especially appealing. Both
young players are among the best of the screen's crop of
"new faces." F^irnishing strong support are Chill Wills, a
standout as a friendly rancher: Jay C. Flippen. as a grizzled
old trader; R. G. Armstrong, as the vindictive cattle
baron, and Dennis Hopper, as the latter's hot-headed son.
Margo makes a welcome return to the screen as a guitarplaying
matron. Produced by Robert Buckner, who also
collaborated on the screenplay.
Don Murray, Diane Varsi, Chill Wills, Dennis Hopper,
Jay C. Flippen, R. G. Armstrong, Margo, John Larch.
T\,,^^^.,^^^^mm^ V^-mtl. TP
UangeTous Youth r igsi
"atio: Action Drama
Warner Bros. (723) 98 Minutes Rel. June 7, '58
A story of London's juvenile delinquents, this Britishmade
film has realism and excitement enough to hold the
interest of teenagers and adult audiences alike, even if its
name value is practically nil. The chief selling angle is
Frankie Vaughan, a Dean Martin-like crooner popular in
England, who shouts out* "Cold, Cold Shower" and "These
Dangerous Years" ithe picture's British title) in a manner
to delight the jive addicts. Wlrile 'Vaughan may be a mite
hefty for American tastes, he does a commendable job in
his first acting assignment. Under Herbert Wilcox's taut
direction, the cast is studded with notable portrayals, as
in most British pictures, including George Baker's sincere
teen-
performance as the Army chaplain who befriends the
responsible for saving Vaughan from
age delinquents and is
hanging for a murder he didn't commit: Katherine Kath,
as the boy's loyal mother who knows the kids' riverfront
hideouts, and Reginald Beckwith, as the Army barber.
Carole Lesley, as the blond singing heroine, and Jackie Lane,
as her hard-boiled room-mate, supply pulchritude and romance.
These capable players are little knowii in the U. S.
Produced by Anna Neagle (Mrs. Wilcox)
Frankie Vaughan, George Baker, Carole Lesley, Ray
Jackson, Katherine Kath, Kenneth Cope, Jackie Lane.
.,n)
The Bigamist
Distrib. Corp. of America
F
84 Minutes
Ratio:
Standard
Comedy
Rel. June '58
This Fi-ench-Italian co-production is played in a typically
European way with an abundance of assorted emotions and
replete with social complications, including fond embraces
one moment, heated family arguments the next and a fist
fight here and there. The pace is fast. The central character
is a traveling salesman who gets into a peck of trouble
when a woman falsely claims to be a deserted wife. The
womenfolk in the town, both legitimate wife and other relatives
and neighbors, believe the impwstcr. The salesman is
played by Marcello Mastroianni who played opposite Sophia
Loren in three films, most recently as her husband in "The
Miller's Beautiful Wife." He has good acting support. However,
the real star, who doesn't appear early in the film, is
Vittorio de Sica, well known in this country as an exceptional
actor. As a bungling, forgetful lawyer declaiming
Shakespeare he is tremendous in the court scenes. In fact,
until de Sica appears, it is not entirely clear if the film is
drama or comedy. He makes it comedy in no uncertain fashion.
There are English subtitles, otherwise it might be destined
for other than ai-t houses. Guide Giambartolomei and
Carlo Salsano directed.
Vittorio de Sica, !\Iarcello M.istroianni, Franca Valerl,
Giovanna Ralli, Slari.sa Merlini, SIcmmo Carotenuto.
The reviews on these pages may be filed for future reference in any of the following ways: (1) In any standard thrc

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY: "GIgi" (MGM)
Colette's charming naughty tale, previously a French film
and then a Broadway hit. deals with the teenage Gigl (Leslie
Caron> who is raised by her grandmother (Hcrmione
Glnjrold> and tutored by her grandaunt (Isabel Jeansi, a
worldly lady who instructs her in the art of eventually becominR
a wealthy man's mistress. Louis Jourdan, a young '^Xi.
man bored with his many amours, is attracted to Gigl's ^-o tb
natural charms and, although her guardians plan to arrange
her economic security as his mistress, Jourdan has a change
of heart— and Gigi becomes the first woman of her family
EXPLOITIPS:
Among the Innumerable selling angles, the greatest is
the score by Lenier and Loewe, whose "My Fair Lady" music
Ls sung and played across the country. Arrange for music
shop window displays of the MGM record album, the one
made by Tony Martin and Gogi Grant and albums made
by Chevalier and by Hermione Gingold, whose sophisticated
nightclub songs are big sellers.
CATCHLINES:
At Last—She's Here—Gigi, the Innocent Sprite Who Enchanted
the Most Eligible Bachelor in Paris . . . Ten Lilting
Songs by Lerner and Loewe, Who Composed the Glorious
"My Fair Lady" Music . . . He's Back in His Top Singing
Form—Maurice Chevalier, the Boulevardier of Gay Paree.

'
Opinions on Current Productions
^EATURE REVIEWS
Symbol Q) denotei color photogrophy; O Cln*fnaScop«; ® VlstoVlilon; S) Supeneope; (g) Noturoma. For itory lynopsb on mch picture, we reverie tide.
Ptoj*
Aifack of the 50 Ft. Woman F l^^sk
Ratio: Horror Drami
Allied Artists (5818) 66 Minutes Rel. May 18, '58
The "King Kong" and more recent "Creatui-e" and "Monster"
formulas are utilized to the fullest in this program
horror feature, which should give ample satisfaction to even
the most ardent devotee of
pictures that are weird, morbid
and fantastic. Despite the complete lack of marquee value,
the feature's provocative title and thoroughly exploitable
theme can be relied upon to intrigue potential ticket-buyers,
and added boxoffice grosses should be derived from the fact
that the film is teamed with "War of the SateUites" (reviewed
on this page). Utterly fantastic, of course, is the 50-
foot creature about whom the equally fantastic story evolves,
but photographer Jacques R. Marquette has handled the
special effects cleverly and they should elicit the proper
number of gasps and shrieks from the youngsters or the
more susceptible women patrons. The cast responds adequately
to the competent direction of Nathan Hertz. Bernard
Woolner produced.
Allison Hayes, William Hudson, Yvette Vickers, Roy
Gordon, George Douglas, Ken Terrell, Otto Waldis.
,ar
ftj
Robbery Under Arms
Ratio: Outdoor Drama
F i"; L.85-1
Rank 83 Minutes Rel. May '58
A Down-Under western, packed with su.spen.se and fighting
action and magnificently filmed in Eastman Color against
the sparsely settled plains of central Australia, this is one
of the best adventure films from Britain. While Peter Finch,
who recently scored in "Pursuit of the Graf Spec," is the only
marquee name, the picture is strong fare for the drive-Ins or
wherever action Is favored. In addition, there's ample romantic
interest for feminine patrons, once they have been
persuaded to see the picture. For the story, based on the
novel by Rolf Boldrewood, is essentially a cops-and-robbers
tale, well directed by Jack Lee, who highlights the bank
holdups, shooting encounters in the rocky bush country, a
near-lynching and a fistic affray in a boom-town saloon. All
of these are intensely realistic. Lee also allows time for
scenes of family devotion and sentiment. The outdoors photography
by Harry Waxman is especially noteworthy. Finch
is personable and convincing as Captain Starlight, a likeable
rogue hunted for his huge cattle-stealing schemes, and
Ronald Lewis is excellent as the rugged young pioneer who
joins his gang of bu.shrangers. David McCallum shows great
promise and Maureen Swanson and Jill Ireland handle the
feminine roles splendidly. Produced by Joseph Janni.
Peter Finch, Ronald Lewis, Maureen Swanson, David
McCallum, Jill Ireland, Laurence Naismith-
O
War of the Satellites F
^''^'s'^i
'"'"''''"'''"
Allied Artists (5817) 66 Minutes Rel. May 18, '58
With science-fiction yarns enjoying a field day, satisfactory
returns at boxoffices wherein this latest imaginative
concoction is shown may be expected. The chills are
sufficiently numerous and fantastic to raise goose pimples
on the most hardened viewer of this type of offering, and
an action-laden climax provides added thrills for those who
enjoy having their spines titalled. There Is little that is
novel about either the story or the treatment, but producerdirector
Roger Gorman, by now an old hand at bringing
such features to the screen, gives it his usual competent
handling. A cast of young thesps, headed by Susan Cabot
and Dick Miller, turns in adequate performances and should
prove an added marquee draw since their names are familiar
to any patron of science-fiction film fare. Much ofthe
picture's value lies in the timeliness of its outer-space
theme, with orbit-traveling satellites and rocket operation
providing the basis upon which the storyline is himg. Special
effects, designed and created by Jack Rabin, Irving Block
and Louis Dewitt, add to the suspenseful situations that
result when the earth-circling satellites come under the
power of a madman. Packaged with "Attack of the 50 Ft.
Woman," reviewed on this page.
Dick Miller, Susan Cabot, Richard Devon, Eric Sinclair,
Michael Fox, Robert Shayne, Jerry Barclay.
Attila
Attila Associates 83 Minutes
Ratio:
Standard
Spectacle
©
R«L May '58
The average type of audience, especially children, will
find this colorful and at times highly exciting Technicolor
film about the Hun who went down in history as "the
scourge of God" good entertainment. The presence in the
starring roles of Anthony Quinn and Sophia Lx)ren, two
big names today, makes the film highly exploitable. It was
made a few years ago in Italy with production credits going
to Lux, Ponti and De Laurentiis, and has now been dubbed for
English speaking people. The costumes and the backgrounds
are gorgeous. The battle scene employing hundreds of
extras and horses as the climax nears is one of the best ever
put on film. The blood lust of the Huns is made clear in
striking fashion but not offensively. The climax where
Attila recoils before Pope Leo I and the Cross is Impressive.
On the debit side it must be said that some of the lines run
too long, and there is too much declaiming. Quinn and Miss
Loren, especially the former, perform creditably. Pietro
Francisci directed. The film is a Joseph E. Levine production,
distributed by Attila Associates of 20 Winchester St.
Boston 16, Mass.
Anthony Quinn, Sophia Loren, Henry Vidal, Irene Papas,
Ettore IVIanni, Claude Laydn, Colette Regis.
jpiiiat^
Simp/
The Secret Place
Rank 81 Minutes
F
Ratio: Action Drama
1.85-1
Rel. Feb. '58
This routine cops-and-robbers fUm is almost unique in that
there is only one instance of violence and that a minor
one. Set In the slums of London, it presents a cast of British
players who are proficient in clear-cut roles. Belinda Lee
enlists sympathy as the unfortunate sweetheart of a cheap
thief, played by Ronald Lewis. He is well cast. It is Michael
Brooke, as a youngster set upon by thieves seeking Jewels In
his possession, who stands out. He is an appealing boy who
will be watched on the screen with interest by viewers of all
ages, especially women and children. The twists and turns
of the plot seem contrived so that a sense of realism is
usually lacking. Action speeds up at the climax with a chase
on the scaffolding of a building under construction. Summing
up, it appears that the film rates as a second feature,
also as one quite acceptable for children's shows. Though
a February release, it was not screened for the tradepress
until mid-May. It is a John A. Bryan production made at
the Pinewood Studios near London. Earl St. John was executive
producer, Anthony Perry, associate producer, and
Clive Donner. director.
Belinda Lee, Ronald Lewis, Michael Brooke, Michael
Gwynn, Geoffrey Keen, David McCaUum.
Demoniaque
A
Ratio: Mystery Drama
Standard
ReL
UMPO 97 Minutes
This French-language mystery melodrama by the authors
of the tremendously successful art house film, "Diabolique."
released in the U. S. in 1956, is well acted and has several
similarly shuddery moments, although it lacks the shock
impact of its predecessor—^proving that lightning rarely
strikes twice. However, with the picture retitled from the
original French handle, "She Wolves." it now has considerable
exploitation values for art house patrons, to whom Micheline
Presle is also a familiar name. As in "Diabolique," the
screenplay by Boileau-Narcejac and Luis Saslavsky (the
latter also directed) has made a beautiful woman responsible
for most of the villainy and double-crossing and
Miss Presle, customarily seen In sympathetic roles, manages
to keep audiences guessing as to her motives throughout the
film. Equally enigmatic and effective are Madeleine Robinson,
as a visiting relative who is not averse to a little blackmail,
and Jeanne Moreau, as a Jealous woman who would
go to any lengths to stop her sister's marriage. As none of
these are pleasant people, the male characters will win
audience sympathy, particularly Francois Perler. Produced
by Zodlaque Productions.
Micheline Presle, Francois Perier. Madeleine Robinson,
Marc Cassot, Jeanne Moreau, Pierre Mondy, Paul Falvrc
I
2234
The roYlewi on Hiete pogei moy be filed for future reference In ony of Mie followlnq

T
FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY:
"Robbery t'nder Arms" (Rank)
In tlie thriving cattle country of Australia in the 1850.s,
Ronald Lewis and David McCallum. honest young pioneers,
are asked to join their father. Laurence Naismith, in a
cattle-steahns scheme planned by the notorious outlaw.
Peter Finch. The cattle are stolen, sold in Adelaide and the
two brothers ship to Melbourne, where both meet girls they ..xt
adimre. Finch is apprehended, but later escapes and Lewis
ti,
and McCallum are also forced to go into Wding. When Finch
robs a bank and kills a woman spectator. Lewis is also
hunted, although he had been making an honest living digging
gold. Young McCallum, now happily married, is also
blamed and almost lynched by an angry mob. Finch manages
to absolve McCallum of any blame but both he and
Lewis die while shooting it out with the pursuing troopers.
EXPLOITIPS:
Play up the fact that this is the first Down-Under western,
actually filmed in Eastman Color in Australia. Invite
any of your patrons who hail from Australia to the first or
any invitation showing. Peter Pinch, who recently starred
in "Pursuit of the Ciraf Spee," also played opposite Elizabeth
Taylor in "Elephant Walk."
CATCHLINES:
The Adventures of Captain Starlight, the Handsome and
Notorious Outlaw of Old Australia
Was Stronger Than the Pull of
. . . The Call of Adventure
Romance and Family.

.
RATES: 15c per word, tninimum $1.50, cash with copy. Four consecutive insertions for price
oi three. CLOSING DATE: Monday noon preceding publication date. Send copy and
• answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. •
POSITIONS WANTED
Here's a switch! Maii;it:t'r" now etffployed In
Klorid;i flrst-ruM theatre di'siros ;iosiIion in
Soiithern Calirornia. Kitlly experienced. BoNofflce.
7752.
Projectionist: Maintenance man desires job in
IllinoU. Tennessee ur Kentucky. Have 1957
modern trailer. Single, iige 44, Sober, 28 years
experience. Uoxofflce, 7754.
Couple: Aggressive, experienced, top references.
wish steadi' year round position as team, Uiialified
to handle all phases theatre work and concession.
Combined salary $125. Anywhere. Sober.
Reliable. Two weeks notice. Boxoffice, 7760.
Equipment Salesman. Ten years experience incluiiint;
m;iti.ii;t'r large dealership. (.lood persona!
habits, financially sohent. able to relocate. Write
BoxuffiCe. 77(!(i fur resume.
Young man experienced in exploitiition, distritml
on. exhihilinn of Ann'rican, E!ngli>h. Spanish.
French. Italian products, with strong penchant
lor promotion, presently employed with large
concern, seeks new horizons where these abilities
can be better exploited. Ideas unlimited. Boxoffice.
77G4.
HELP WANTED
Want competent theatre man to operate theatre
on percentage basis. Very good summer town
in Illinois. Boxoffice. 7765.
Manager or experienced assistant. Prefer young
man in 20s or ;iii^ for Virginia operation. Opportunity
for excellent future for right man.
Air mail previous exinrience. salary, draft an{i
marital status. All replies held confidential. Boxoffice.
7764.
WEEKLY TAPE SERVICE
The Tape Service YOU Will Eventually Use."
InexpensivL'— (!ii;iranit'eil, We Sell For Vuii. Best
Commercial Tiipe Service. Sulphur Spring--. Texas.
BUMPER
STRIPS
NO OFF NIGHTS «ith brilliant Laf-GIo
Bl'MPEIi BILLISdAItDS. Custom designed and
as iort as $0.25. Write for information iiiid free
sketch. LAF. (I!). 11 Longworth. Dayton >, Ohio.
STUDIO AND PRODUCTION
SOUND & PROJECTION SERVICE
35mm Test FI'ms and Servicint: Hnllelin-.
$2 50. ALso lljmm Test Kilms (list friei. Wesley
Trout, E.igineer, 375. Enid, Oklahoma.
GENERAL EQUIPMENT—USED
SIMPLEX (regular R.S.. D,B,) MECHAN-
ISMS, good condillun fo\ hole sprockets, $75.00
each. LOL' WALTERS, REPAIR SHOP, 8348 San
Fernimdo. DalljLs 19, Te.\as.
NEED A SPARE? Simplex Rear Shutter double
heaiirit; mecb.mlsm. $95.00; Moliogiapb Iv
las is) $50.00; Super Simples, E-7. excellent.
$223.00 eacll. New Intermittenls: Holmes, $24.50;
DeVry, $59.50; Simplex. $59.50. Depl. cc. S.O.S.
CINEMA SLPI'LY CORPORATION. 602 W. 52ud
Street. New York 19.
"Bargain." I'rojection, concession equipmettt.
seals, any i>;irt. 102 Henrietta. Savannali,
Georgia.
Available for immediate installatiDn, used super
Simplex mechiutisms etiuipped wiih foxhole sprockets.
Excellent operating condit.on. Real buy.
Supp-iers International. P. 0. Bo.x 312, Chic^igo
90, Illinois.
GENERAL EQUIPMENT—NEW
MASONITE MARQUEE LETTERS, fits Wasner.
Adier, Bevelile Signs, 4". 40c: S", 60c; 10",
73c: 12", $1.00: 14", $1.50: 10". $1.75: 17".
$2.00: 24". $3.00. Dept. cc. S.O.S. C1NE.MA
SIPPLY CORPOR.VTION, 602 W. 32nd Street.
New York 19.
ORDER NOW! Fo.\hole Sprocket Kits for all
projectors/souiuiheads. Replacement P;irts av;iilahle
all projectois, including Simplex Aceni. Promitl
deliveries—lowest prices. Depl. cc, S.O.S. CINEAIA
Sl'Pl'LY CORPORATION. 602 \V. 52nd Street,
New Yu;k 19.
DRrVE-IN THEATRE EQUIPMENT
Price reduced on our Anii-Theft S|)eaker Cable!
Vow you call protect your speakers for only 59
ents per speaker! Leading theatre chains and
individual exhibitors repoit complete satisfaction.
IViile; Speaker Security Company, Dept. 58,
Willow Ave. at 17th St., Hoboken, N. J.
LET THERE BE LIGHT! Peerless Magnarc SO
amp. Arclamps (using new 9mmxl4 carbons).
$395 pr.: .\shcr;ift Hydro-Arcs 85A w715" micro:
s. $793 pr. : Strong 83A 220V- Iph rectifiers,
like new, $395 pr.: new 100/200A generatoi
u/panel, rheostats. $995. All av.illable on time.
Dept. cc. S.O.S. CINEMA SUPPLY CORPORA-
TION. 602 W. 52nd Street. New York 19.
Drive-ln Speakers Reconed. Rouse Speaker Reair.
3312 .loplin Street, .loplin. .Missouii.
Dri.e-ln Theatre Tickets! 100,000 l"x2"
LATEST MODEL ARRI 35. 3 lenses, ro.ittebox. speciil roll tickets, $31.95. Send for samples
case, $2,500.00 value, $2,095.00: Mitchell 33mm of our special printed stub rod tickets for driveins.
Camera, $9a5.00; RCA Photophone 35mm
Tr.acliing
Safe, distinctive, private, easy to check.
Recording Outfits, from $2,993.00; Houston 35mm Kaas.is City Ticket Co.. Dept. 10, 109 W. ISlli
procesiiors, $8,000 value, from $1.49300: 33mm St.. (Filmrow) Kansas City 8, Mo.
Moviolas. $189.00. Dept. cc, S.O.S. CINEMA
SITPLY CORPORATION, 602 W, 52nd Street,
Ne« York 19.
EQUIPMENT WANTED
Wanted booth equipment. Frank Rogers, Box
52. C.iscy, Illinoi>.
WANTED: Waterfall (drop) curtain. Approximately
Drx24'. Palace Theatre, ,Iackson, Mis-
CUflRlOG HOUSE
THEATRES FOR SALE
Outdoor theatre In West Michigan for sale. Call
ur wrile Robert Tubbs, .Miclilgan Trust Bui:cllnK,
Grand Rapids.
New 500-car paved Drive>ln, Nashville. Tennessee,
l-'liiesi eiinli'meul In booth ami concession,
$50,000 comiilele lor f.ist .sale. A. (!. Weber,
llendersonville, Tennessee.
250-car Drive-ln theatre, 100 scats In snack
biir. center of iement. and building for sale. Bad
ealtli jeiiuiri-s selling. Box 36, William.ston,
Snutli
Carolina.
600-seat theatre in Southern Oklahoma oil
to.vn. iKtpiilation 1.400. scoped, widescreen, 4 star
sound. Simplex projection, brick building, live
.oom apartment. Operating five diys weekly.
S;icrifice, $7,000.00. $2,500 cash. $100.00
•nortthly. Concession equipment good. Boxoffice.
7761.
Drive-ln and indoor setup in Ozarks. Sportsiii's
p.iradise. E;isy maintenance. Price reason-
;il)le. Mrs. Ethel J. Chilton. Doniphan, Ripley
County. .Missouri.
THEATRES FOR SALE (Cont'd)
For Sale or Lease Courier Theatre. Only theatre
in county four thousand, grovAliiK [lopulAllon.
Cinemascope. J. E. Coiin«r, Box 311, Ualliitln,
.Mo.
$10,000.00 cash Imys eqully in only drtte-ln
serving large Texas territory, lung etftaillLshed,
making money. Assume payments on small balance.
Owner must move uest al once. Boxoffice*
THEATRE SEATING
Chair supplies, parts for ail chairs. Fenaln
Seating. Chicago 5.
Repairing ana reupholstering In your tbeatre.
lot near permanent airforce installation. C-.lsh only. I'ensln Seating. Chicago 5.
Must be inspected lo see the possibilities. Wrile
or c;ill Ne;il Robinson sr., Crestview. Florida, New spring seats for all chairs. Fensin Seating.
Phone Muiry 2-2407.
Chicago 3.
Patch-o-Seat cement, permastone anchor cement.
Fensin Sealing, Chicago 5,
Seat coverings, sewed combination, all styles,
Fensin Sealing, Chicago 5.
Plastic leatherette, all colors, send sample.
I'ensin Seating, Chicago 5,
Upholstery (abrics. all types, send sample.
I'ensin Seating, Chicago 5,
Cash for your old theatre chairs, Fensin 8e*ttii,
Chic;igo 5,
We rebuild chairs in your theatre. Good used
ehairs available at lowest prices. 25"x25"
leatheiette. 55c each. 27"i27", 65c each. Chle:igo
Used Chair Mart, 829 So. State St., Chlago
5, in.
For sale: 1.200 veneer chairs, excellent condllinii.
Also 600 Bodiform chairs, like new. reasonihle.
Contact Eastern Seating Co.. 138-13 Sprlnglield
Blvd.. Springfield Gardens. N. Y.
Complete seating service. Sewn cushion and
li;,ck covers. New cushion parts. Chairs rebuilt in
your theatre without interruption. Massey Seating
Company, Inc., 160 Hermitage Avenue, Nashville,
Tennessee.
FILMS FOR SALE
For sale. 35mni featuies. westerns, comedies
and exploitation films, also short subjects. Contact
R. I'. Ackerman Enterprises. Box 193.
Gambler. Ohio.
Used 35mm features. Boxoffice 763
Handy Subscription Order Form
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Don't operate wastefully in these tough times!
Hundreds of ways to save money, all based on
I'racli'-:il theatre experience, are yours in the
"Masler (liiide to Theatre Maintenance." Tht
Master (Juide contains three chapters devoted
.specific:illy to drive-ins only. Each one of them
may be viorth far more to you than the $5.00
ilie book costs. Send for your Copy tudav. Cash
«lth order, no CODs. Bolofflce Book Depl.. 825
V,in Brunt Blvd.. Kansas City 24. Mo.
BUSINESS STIMULATORS
Bingo, more action! $4.50M cai ds. Other g:imes
available, on-off screen. Novelty Games Co.. 106
Rogers ,\ve.. Ilrookl.vn. N. X.
Build attendance wilh real Hawaiian orchids.
Few cents each. Write Flowers of Hawaii. 670
S. Laf;iyelte I'.ace. Los Angeles 5. Calif.
Bingo Cards. Die Cut! 1. 75-500 combinations.
I. 100-200 combination. Can be used for KENO
$4.50 per .M. Premium Products, 346 West 441b
St.. New York 36. N. Y.
B2S Von Brunt Blvd., Kansas City 24. Mo.
Please enter my subscription to BOXOFFICE, 52 Issues per yeor (13 ot
which contoin The MODERN THEATRE Section).
n S3.00 FOR 1 YEAR n 55.00 FOR 2 YEARS Q 57.00 FOR 3 YEARS
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Get Results at Once!
BOXOFFICE
Want Ads Act Fast!
cost. Get our deal, llieat e Enterprises. 83
Van Braam St., Pittsburgh. I'a.
GIVEAWAY TOYS: as lovi as $1 gross. Free
Bitalogs l'„l.ir:. Sales. 507 5th Avenue. New
York 17, N Y.
POPCORN MACHINES
Popcorn machines, all makes Snow ball and
floss m.ichines. Replacement kettles all machines.
120 So. Halsied. Chicago. III.
STREET
TOWN
mAME
ADDRESS
STATE
POSITION.
BOXOFFICE May 26, 1958

^
Bullfighting is one thing. Throwing the bull is another.
Pardon us if we fight the bull without sidestepping
the facts.
Recent authoritative bulletins tell
us that Trailers hit the bull's
eye with the public . . . getting "top mention" for reliability over
all other forms of motion picture advertising*. . . . and attracting
$429 out of every $1,000 in box office admissions**.
These are the facts. Bully for trailers!
vQc^m
(_y /'/t/zf Baar of wf wousmr
*Opin/on Research Corp, of Pr/ncefon Report
for the Motion Picture Associafion.
**SindHnger & Co. Survey prepared for a
group of national theatre clients. Copies
on request.