Boxoffice-October.19. 1957

OCTOBER 19. i957
In Two Sections Section Ore
Ike TuAe e^ 'tne m&tc&tv fictuM ynduA^
HK

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wu
WEEKLY
Published In Nine Sectional Editions
THE NATIONAL FILM
BEN SHLYEN
Editor-in-Chiof and Publisher
DONALD M. MERSEREAU. Assocrote
Publisher & General Manager
NATHAN COHEN. .Executive Editor
JESSE SHLYEN. .. .Managing Editor
HUGH FRAZE Field Editor
AL STEEN Eastern Editor
IVAN SPEAR Western Editor
I. L. THATCHER. Equipment Editor
MORRIS SCHLOZMAN Business Mgr.
Published Every Saturday by
ASSOCIATED PUBLICATIONS
Puhlicatioii Offices: R2S Van Itninl Hhd..
Knn'J.is rily 24. ^In. Nntlinn Cohrn. Kxppil'lve
Kiil'nr: .1ent., W. Gladish.
Vancouver: l.yrlc Thpatre Rldg , Jacil Proy,
Winnipeg: Barnpy Bronkler. 157 Rnpcrt.
Member Audit Bureau of Circulations
Entered as Second Class matter at Post
Office, Kansas City. Mo, Sectional Edition.
J3,00 per year: National Edition, $7.50
OCTOBER 19, 1957
Vol. 71 No. 26
ON INCREASED PRODUCTION
ANNOUNCEMENT this week by
I nited Artists that it has received loans from
three major theatre circuits to help finance its
production program is
the culmination of a proposal
projected earlier this year. United Artists
and the firms involved stand to benefit, as will
other theatre interests. The funds obtained will
enable LA to keep up its steady flow of product,
to increase and improve it. That, of course, will
serve the theatre market generally.
This brings to mind the consideration by the
Department of Justice of the requests of exhibitor
organizations and individual theatre owners for
the granting of permission to
former theatre affiliates
of divorced companies to engage in the
making of pictures. National Theatres, Inc., and
the Stanley Warner Corp. have received such permission
on a limited basis which they are seeking
to expand; and American Broadcasting-Paramount
Theatres, exempt from such decree prohibition,
has embarked on a program of 1.5 productions.
At tlie meeting held in Washington last week,
production-distribution executives made known
their opposition to this idea. This was not unexpected,
perhaps because of the pre-emptive rights
asked by the circuits, which, it was felt, would
shut the production-distribution companies out
of considerable playing time for their product.
And from the exhibitor point of view, it was
thought that pre-emptive rights might tend to
restore
undesirable pre-decree conditions.
If the privilege of circuits to play their ownmade
productions first in their theatres is a
stumbling block to this plan for increasing the
product output, it is wondered if the objections
would be removed were they to to distribute their
pictures f)ii the open market— without preemptive
rights.
If not, then, why couldn't these companies
and all others, including every possible exhibition
outlet—attain their objective of increasing
the product supply and strengthening its quality
by advancing money therefor to the smaller production
companies and/or guaranteeing playing
time? .\cting indi\ idually, there should be no
legal bar to such a ])rocedure. It is done in many
other lines of business, wherein retailers financially
assist manufacturers in the production of
goods they need for their stores.
On this basis, existing independent production
companies could be strengthened to the benefit
of the industry as a whole. Assured of needed
production funds and of more and better playing
time, they could deliver the goods that the
theatres need. And with far less risk than is
otherwise
involved.
For Shame!
It is unfortunate that the Hollywood Golden
Jubilee tour of stars had to be cancelled. Whatever
the reasons, this has caused widespread
embarrassment and will create considerable illwill
where seeds of goodwill were to be sown.
This is particularly true in those cities where
local industry plans had been set and commitments
for cooperation secured from newspapers,
radio and television stations, merchants, hotels,
civic groups and others. It will make difficult
future industry efforts to obtain such coojieration.
And, of course, the sharpshooters, always
for it
seems clear that, whatever segment may be
principally to blame, it is "the abandonment of
allegiance or duty" that is the underlying cause.
The disunity that has kept this iiulustry divided
over the years on so many endeavors in which
it should have stood and worked together, once
more, has dealt it a severe blow.
It
is a shame and shameful that, after planning
for more than a year to make an all-out effort to
ready to make a target of this industry, will be
quick to use this defection on the slightest provocation.
We call this a defection, rather than a failure,
revive the public interest in motion pictures, the
"opening gun" should have been allowed to misfire.
It is a shame that it should not have been
belter planned; that assurances, well-secured,
should not have been obtained, from all
who owe
it to the industry, to help put its best foot forward.
We hope that will be the case when there
is a "next time."
• *
The Best of Luck, Joe!
The confidence so overwhelmingly expressed
by Loew's stockholders in the incumbency of
Joseph R. Vogel, as president, and his management
of the company is gratifying. It will give
impetus to plans under way. but which were
thwarted by the efforts of dissident stockholders
in their altemi)ts to unseat Mr. Vogel. Now. with
the majority of the board of directors predominantly
on management's side, the way is cleared
for this great company to carry forward, in the
strongest possible fashion, to regain its position
of eminence. In this. Mr. \ ogel and his associates
have the best wishes of virtualh everyone
in this industry, particularly the exhibitors,
for they, as well as Loew's stockholders, will reap
dividends from its ability to provide motion pictures
of quality.
kJ^^v^

VOGEL WINS SMASHING VICTORY
IN LOEWS MANAGEMENT BATTLE
Now in Complete Control;
Gets Enlarged Board.
13 of 19 Directors
By AL STEEN and SUMNER SMITH
NEW YORK—Joseph R. Vogel. president.
scored a decisive victory over tlie dissident
stockholders' faction led by industrialist
Joseph Tomlinson, at the long-heralded, and
much-litigated, special meeting of Loew's.
Inc.. stockholders Tuesday (15>.
It was a stormy, often bitter session, which
opened at 10 a.m. and didn't come to an end
until nearly 8 p.m. The stockholders filled
virtually every one of the 1.451 seats on the
main floor of Loew's State Theatre where the
meeting was held, which is probably a record
attendance for a film industi-y shareholders'
meeting.
BYL.^WS AMENDMENT tJP
The principal piece of business before the
meeting was an amendment to the company
bylaws, proposed by Vogel. which wosld increase
the board of directors from 13 members
to 19. and to elect ten new directors if
the amendment was approved. Prior to the
meeting, the board consisted of nine members,
a short count due to the recent resignations
of several directors.
When the matter of increasing the membership
was placed before the stockholders,
there was an overwhelming vote of confidence
in Vogel and management— 3.441.374 votes in
favor of the amendment and 528,811 against.
Then, when the balloting came to fill out
the full panel of directors, the Vogel faction
took nine of the ten new directorships. The
tenth place on the board went to a Tomlinson
nominee, Ted Bri.skin, veteran film producer
who at one time was vice-president and
treasurer of Liberty Films which he along
with Pi-ank Capra, William Wyler and
George Stevens formed in the postwar years.
Briskln's election came as a result of the
cumulative voting system used at Loew's
meetings, which .served to multiply his actual
442.618 votes ten-fold to 4.426.180.
A tenth Vogel-backed candidate the veteran
MGM studio executive, Benjamin Thau, had
withdrawn his name because of the distance
between the coast and the home office and inability
to attend meetings.
GETS WORKING M.\JORlTY
As a result of his mas.sive victory. Vogel
will now have a sub.stantial working majority,
13 directors to six for the Tomlinson faction.
The management directors are:
Ellsworth C. Alvord, an attorney and partner
in the law firm of Alvord & Alvord:
Omar Nelson Bradley, chairman of the board
of Bulova Research and Development Laboratories
and former general of the U. S.
Army: Charles Braunstein, president of
Charles Braunstein. Inc.. diamond merchants:
Bennett Cerf, president of Random House,
publishers: Francis W. Hatch, vice-president
of Batten, Barton. Durstine & Osborne, ad-
JOSEPH R.
VOGEL
vertising agency: J. Howard McGrath, onetime
U. S. attorney general: Robert H.
O'Brien, financial vice-president of Loew's:
Benjamin Melniker. vice-president and general
counsel of Loew's and Charles H. Silver,
president of the New York City Board of
Education.
In addition to Briskin, the directors who are
considered to be Tomlinson supporters are
Louis A. Jolinson. a former U. S. Secretary
of War: K. T. Keller, former chairman of the
board of the Chrysler Corp.: Ray Lawson.
chairman of Lawson & Jones, lithographing
firm: Stanley Meyer, management of family
and personal investments, and of course,
Tomlinson himself.
Directors continuing on the board, and regarded
as supporters of Vogel, are George
L. Killion. president of American President
Lines: William A. Parker, chairman of the
board of Incorporated Investors. Inc.; John L
Sullivan. Washington attorney and a former
Secretary of the Navy, and Vogel.
The day-long sessions were punctuated by
frequent blasts from supporters of the opposing
factions, and at times there were periods
of what were described as "mud-slinging.
One of the surprises of the meeting was the
support of Lehman Bros, and Lazard Freres,
Wall Street investment houses, of Tomlinson
and his group. Both companies had been
identified closely with the Vogel management.
But when Briskin's name was proposed
for the board, it was a Lehman Bros, representative,
R. R. Rusmisel. who seconded the
nomination. The nomination was made by a
representative of the law firm of Simpson,
Thacher & Bartlett who said he was acting
on behalf of Edwin Weisl. a member of the
law firm. Weisl also is a counsel for Paramount
Pictures and a member of
that company's
board of directors. Vogel told the
stockholders that Weisl al.so was the counsel
for Lehman Bros. and. too. represented Louis
B. Mayer, former MGM production head.
Lehman Bros, and Lazard Freres together
hold 150.000 shares of Loew's stock.
Rusmisel later was asked by BOXOFFICE
if his seconding of Briskin's nomination
meant that the two investment companies
were supporting Tomlinson. He replied that
"we are interested only in good management"
and that "we don't want to see Tomlinson
thrown off the board." As to the latter, the
court already had ruled that both Tomlinson
and Stanley Meyer could not be removed.
CRITICAL OF BRISKIN
Following Briskin's nomination, Milton
Weisman, an industry attorney for 40 years,
blasted Briskin for voting against the holding
of the special meeting, for favoring restrictions
on Vogel and for voting to suspend
the activities of the executive committee at
the "rump" board meeting during the summer.
The Briskin backers had prepared special
ballots for his election and. although Louis
Nizer. Loew's special counsel, expressed the
opinion that the ballots were illegal. Vogel
himself insisted that they be distributed.
Under cumulative voting, the Tomlinson supporters
thi-ew all their votes to Briskin. Each
holder is entitled to as many votes as he
has shares, multiplied by the number of directors
to be elected—in this case ten. Thus,
a holder of 1.000 shares could cast 10.000
votes.
Whether Loew's will challenge Briskin's
election had not been determined at the
weekend. Judge Simon Rifkind. a counsel
for Loew's. however, indicated that Tomlinson's
proxy revocations would be challenged
under Delaware law and the regulations of
the Securities and Exchange Commission.
Vogel's nine nominees for the board received
3,512.486 votes, while Briskin received
442.618. The votes that were revoked totaled :
I
98.047.
Late in the proceedings, John Gilbert, a
stockholder, sought to have Vogel introduce
the new directors. He was ruled out of order.
Gilbert stormed down the aisle and shouted
that the stockholders had a right to see the
men whom they were electing. His wish finally
was granted, although several of the
dn-ectors had departed. This was typical of
the many explosive incidents which punctured
the day's events.
A SHIFT BY ATTORNEY
Another oddity of the sessions was the position
taken by Ben Javits. attorney who represented
Tomlinson in the initial actions against
the company's management. From the floor.
Javits told the meeting that Vogel was an
honest man and, turning to Vogel, .said. "I
wish you luck."
At the final adjournment, pre.ss repre.sejitatives
asked Tomlinson how he felt.
"I feel fine." Tomlinson replied. "I'm going
to my hotel and have a drink."
Fireworks broke out almost immediately
after the meeting opened. Vogel promised to
conduct it fairly, but almost immediately he
was interrupted by a stockholder who raised
the question of a quorum. His point was
that there should be a proxy count to establish
one before going ahead with the busi-
BOXOFFICE October 19, 1957

ness of the meeting. Vogel assured him there
was a quorum, adding: "Please let me continue."
Vogel told the stockholders they are the
owners of the company and have the right
to elect directors. He said determined efforts
had been made to prevent the meeting and
the election from taking place.
"Now it is being held and you will settle the
basic issue," Vogel said. "I make the appeal
that we put the bitter moments behind us."
He then introduced George L. Killion, a director
and president of the American Pi-esident
Lines, who moved adaption of the
amendment to the bylaws authorizing a board
of directors membership of 19, an increase of
six; a quorum of ten directors, an increase of
three: adjournment by a majority vote if no
quorum is present, and permission for directors
to serve without ownership of stock.
HOPE FOR PEACE SHATTERED
Here again, Vogel's hope for a peaceful
meeting was shattered when the question of
an existing quorum again arose. Killion said
there had been a quorum at the September
12 meeting which was adjourned to this date,
and that that was all that was necessary.
Then the heckling began, instigated by a
number of stockholders believed to be on the
Tomlinson side.
Killion began a statement but was interrupted.
Vogel threatened to eject the stockholder
and he sat down.
Killion's statement was pro-management.
He mentioned "harassments" suffered by
Vogel and "frustrations and threats." He
was generously applauded when he said the
company was fortunate to have Vogel as
president. He asked an end to the current
state of affair's through adoption of the
resolution.
"Vogel will return MGM to its place of
great eminence in the field of entertainment,"
Killion promised.
A brokerage house representative representing
2,000 shares said he had heard there had
been "a bale of revocations" that could defeat
a quorum and asked that the inspectors
be instructed to check the proxies at once.
Vogel replied that the proxies filed at the
September 12 meeting had been attested to by
the Bankers Trust Co., "and you can rest easy
there is a quorum." Another investment
house representative took up the cry for an
immediate inspection of the proxies, and when
it was denied, tried to appeal Vogel's ruling
to the floor.
NIZER CHARGES 'OBSTRUCTION'
Louis Nizer, special counsel for management,
said that all legal questions on which
management was taking a stand had been
tested. He discussed "obstruction." He referred
to a court order dealing w'ith a possibility
of contempt action if attempts were
made to prevent the convening of the meeting
or the presentation of facts at it. He
called on those present to state their views
"and then sit down and let someone else talk."
Mrs. Martha Brand, a Vogel supporter holding
300 shares, charged that Tomlinson was
planning liquidation. She said he was not an
"owner of record," since he had bought his
shares "on margin." Tomlinson had previously
said in court he had borrowed the
money to buy the shares and that he still
owed it. Mrs. Brand said that "what is being
done to the company today is disgusting."
By this time, Vogel was urging speakers to
limit themselves to three minutes. But the
request got no consideration, and Vogel made
no attempt to enforce it.
Then David Goodkind, owner of 4,000
LA. Gives Go-Ahead Sign
On Wire TV Franchises
LOS
ANGELES — Pay-as-you-view-video
came one step closer to a reality in the
world's entertainment center and its environs
when the Los Angeles City Council voted on
Wednesday (16) by a vote of 11 to 2 to pass
an ordinance granting franchises to three
companies that have been working to bring
toll TV to the southland. They are Skiatron,
Harriscope and the combined Fox West
Coast-Telemeter Corp. TV enterprise.
In each case the now available franchises
provide that the companies will pay 2 per
cent of gross, plus a $100,000 performance
bond.
The action Indicates that Los Angeles will
AT&T
be the first metropolitan city to be completely
wired for pay home TV circuits and in-stallations
are expected to start as soon as
lawyers in New York finalize a basic policy
for operations by its subsidiaries to insure
conformity with national and state statutes
and protection of the local operating firms.
shares, who said he was "non-affiliated" took
the floor. He did not want to complicate
matters, he said, but he did want to know
why the four directors who had resigned had
"walked out." He said they had an obligation
to serve.
Killion replied that Frank Pace, executive
vice-president of General Dynamics, took on
added duties on the illness of the president of
GD and then became president after the latter's
death. Killion quoted Pace as recommending
after the July 12 board meeting in
Hollywood—when Tomlinson tried to oust
Vogel, according to the Vogel group—that
company problems be put up to the stockholders.
He said that Ogden Reid, publisher
of the New York Herald Ti'ibune, found he
could not "afford the time under prevailing
conditions," and also urged referral to the
stockholders. Killion said Fred F. Florence,
president of the Republic National Bank of
Dallas, resigned for the same reason as Reid.
and that George A. Brownell, of Davis, Polk,
Wardwell, Sunderland & Kiendl, law firm, resigned
because of a conflict of business interests
with another group.
A number of small stockholders voiced confidence
in Vogel, some of 40-years' standing.
Another was critical because, he said, Vogel
should have given priority to building up the
creative staff before getting more business
executives.
Vogel said he was right in the matter of
priority. He told of a staff of writers now
working under Maxwell Anderson, the distinguished
playwright. He praised the present
studio staff.
Vogel said Tomlinson should not be criticized
for borrowing to buy Loew's stock, as
he had "borrowed to the limit" to do that
himself. He intimated strongly that practically
all of his assets were invested in Loew's.
"I have never indulged in a contest to hold
a job," Vogel said in answer to charges he
was trying to perpetuate himself. "I took
this job from the theatre end of the company
through loyalty. I have worked hard.
I have not had a day off in a year."
He said that although the studio payroll
had been reduced $3,500,000, that is not the
Jerome Doff, vice-president of Skiatron,
said that his company was ready to string
cables over the telephone facilities as soon
as the contract with Pacific T&T is signed.
The program calls for 50 per cent of the
city to be wired by April which would allow
transmission of the baseball games here next
year. He divulged that Skiatron already has
tied up top entertainment, including Broadway
plays, opera and concert artists, as well
as baseball games.
Burt I. Harris of Harriscope states his
plans call for both home pay TV and industrial
operations. At present his firm is considering
a flat monthly rate for home entertainment
and programming will likely include
first-run film.s, in addition to live
shows.
Louis Novins, president of Telemeter, which
is partnered with FWC, said it will take several
weeks to crystallize the company's
policies.
answer to the problem, which is one of pictures.
He named pictures in production and
cited several as evidence of earnings potentials.
He expected MGM to have "many
good pictures" next year. He also told of
revenues from the new television division
which is leasing films. He also mentioned
of TV production, "using
entry into the field
stories which a lot was paid for years ago."
By this time, Tomlinson was ready. He rose
and asked for the microphone. The place
buzzed as Vogel recognized him.
Tomlinson said that at the February 28
meeting he had made certain promises, "and
I never broke one of them." He denied starting
a proxy battle, charging the responsibility
to Frank Pace. He demanded that Vogel
read from the transcript of the meeting. All
directors agreed, he said, that a replacement
for Vogel should be found.
"It should be obvious." he told the stockholders,
"that the charges against me are to
get your eyes off the ball."
Tomlin.son then charged inability to get any
information from the company during "the
last few months." He mentioned a released
MGM picture, "Until They Sail," as being a
failure and "suspected" it had been made
during the last year. He said the company
earned one cent a share in the third quarter
of the year after TV rental income from pictures
"made by Louis B. Mayer."
"I've made mistakes," Tomlinson said, "but
the biggest one was when I bought this stock."
He added that he had bought the stock and
had not gotten it as employes had. He charged
employes with selling their stock. He asked
how much stock obtained by stock options
was now held by employes.
Vogel was subjected to pressure in ousting
Nicholas M. Schenck and Dore Schary, Tomlinson
charged. He did not identify the source
of the pressure. He said the company is "still
making lousy pictures" while Warner Bros.
and 20th Century-Fox show big earnings.
"Vogel pictures are losing money steadily."
he charged.
Tomlinson denied he wanted a company
job or control. He said he just wanted good
(Continued on page 10
BOXOFFICE October 19, 1957

This is
the story of a four-day leave..,
the guy who took it... the girls who shared it
...and the wonderful love that happened
in the middle of it all
COLOR BY DE LUXE
CINemaScoF
CO-STARl(
WITH RAY WALSTON • LARRY BLYDEN • •
NATHANIEL FREY W;
PRODUCED BY
DIRECTED BY
•
JERRY WALD STANLEY DONEM

In 20th'
romantic
tradition of ''An Affair^
to Remember'', ''Love Is a
Many-Splendored Thing",
"Three Coins in the
Fountain'!..
'*»
''»*,
I

PuUcSc^iU
Vogel Victory
9 ^w^r-^-^r -^^ -- (Continued from page 7)
Warner Bros. Will Double
Its TV Film Production
New plans reponed by Jack L. Warner,
president, call for programming increase
from two and a half hours to five hours
weekly by next June; now making three western
series and about to start a fourth.
Chicago Exhibitors Plan
Own November Jubilee
Program to promote motion pictures during
the month worked out at a meeting in the
Balaban & Katz offices and will be backed
by local newspapers and State Street merchants.
•
Pay TV Wiring for Dayton
Is Sought by Muzak
The Ohio Bell Telephone Co. has been
asked by A. M. Sinder of Dayton Wired Music
(Muzak) to wire Ohio city; Sinder hopes to
supply customers with service for as little as
$3 a month and eliminate installation charge.
Censorship Threat Ended
In Jacksonville, Fla.
Under an agreement reached by exhibitors
and the city council's laws and rules committee
two pending motion picture censorship
measures have been withdrawn.
*
Saturday Review Says Film
Coverage Aids Circulation
Reports takmt; "closer look at movies" as
part of editorial growth and finds issues
dealing with Hollywood subjects are newsstands
sellout. COMPO passes word along
In October 19 advertisement in Editor &
Publisher.
*
Stephen Riddleberger Elected
To ABC and AB-PT Posts
Former administrative vice-iiresident of
ABC radio network becomes vict^-president
and controller of the American Broadcasting
Co. division of American Broadcasting-Paramount
Theatres and assistant treasurer of
AB-PT.
*
Russell L. Brentlinger Named
UA Dallas Branch Manager
Promoted from salesman in
United Artists
Indianapolis exchange he replaces James
Clrmons, resigned; Brentlinger .served as
RKO branch manager in Indianapolis for 12
years.
•
Agreement
Anglo-Italian
Extended Another Year
British and Italian delegates reach accord
on film pact at meeting in Rome; indicate
British exports to Italy w^ll be maintained
at level of previous years, while exports of
Italian films to the U.K. show prospects of
"progressive improvement."
management and the ousting of the "old
guard." He noted that Vogel had a voice in
the management of the company as a director
while heading the theatre company. He
regretted the writing of long-time contracts,
mentioning the award of a five-year contract
to Vogel before he was given a chance
to show his ability. He said Vogel's salary
was not $3,000 a week but $4,000 weekly under
a new contract.
Vogel reviewed the history of the controversy—how
he sought to avoid a proxy battle
because of the expense and how he had hoped
to have an independent board. He repeated
the charge that Tomlin.son wanted to be
board chairman, Stanley Meyer president and
Louis B. Mayer studio consultant. He quoted
Meyer as telling him that Tomlinson wanted
to "take over." He called it a "tough job" to
deal with 12 directors who did not know the
business. Regarding court decisions favorable
to him, he said the judges acted "for the
welfai-e of the stockholders."
Harry Brandt, theatre circuit operator and
chairman of the Loew's Stockholders' Protective
Committee, said he had that morning
filed with the Bankers Ti'ust Co. 12,000 proxies,
mostly from small shareholders. He said
Vogel had "never had a chance" to show what
he can do, and attacked Tomlinson for saying,
as he previously did, that he did not
know what pictures Vogel had made. He
thought that a director should know.
Fourth to Half of Buying
Public to Movies Weekly
KANSAS CITY—From one-fourth to onehalf
of the U.S. adult buying public goes to
the movies every week, making the motion
picture screen the most powerful form of
audio-visual advertising available. United
Film Service, Inc.. and Motion Picture Advertising
Service Co.. Inc.. are telling the
business and industrial world in a series of
advertisements being carried in Nation's Business
and Banking magazines.
The sales messages emphasize that theatre
advertising gives the advertiser a huge brilliant
screen, 100 per cent audience attention,
a growing theatre audience and living, moving
color.
The advertisements have brought favorable
comments from exhibitors and, in a number
of instances, circuit executives have followed
through with recommendations to their managers
on how they can help boost screen
advertising.
L. J. Wegener of Central States Theatre
Corp., Des Moines, sent a memorandum to
partners and managers, in which he said;
"Please have your boys speak optimistically
and enthusiastically about their theatre and
attendance at every opportunity."
"Often our managers have the tendency to
complain about show business when they are
rubbing elbows w-ith fellow businessmen at
service club luncheons and other meetings,"
Wegener said.
"These are people who are subsequently
called upon by screen ad salesmen and certainly
they are not interested in buying screen
ads after they have heard from the manager
himself that attendance is not good," he said.
The circuit's keynote for the year, he said,
is optimism and enthusiasm, and this philosophy
should be carried into everyday habits.
Columbia Gross Sales
Al Record $101 Million
NEW YORK—There is a good and continuing
market for theatrical motion pictures
and a growing market for television films,
according to Harry Cohn, president of Columbia
Pictures, in the 31st annual report
made public Thursday (17). As for foreign
business he said the volume was increasing,
but he noted problems of blocked funds in
some areas.
EARNINGS OVER S2
MILLION
Earlier estimates had Columbia's volume
for the year ended June 29 exceeding $100,-
000,000. Cohn, in the annual report, said the
figure was an all-time high of $101,552,879.
It was $90,521,786 the previous year. Earnings
after taxes amounted to $2,253,103, equivalent
to $1.80 a share on 1,122,800 shares of common
outstanding. The previous year's earnings
totaled $2.17 a share.
Cohn attributed decreased earnings to increased
costs, smaller returns than expected
from certain pictures and "inflationary pressures
which have affected the bulk of
American business." Cohn reported that in
replacement of former loan agreements, Columbia
has made a new loan agreement for
$23,000,000 running for five years from August
31, with interest of 4'- per cent for the first
year and not to exceed 5':; per cent afterw ards.
Participants are the First National Bank of
Boston. Bank of America, National Trust and
Savings Ass'n, Chase Manhattan Bank and
Bankers Ti'Ust Co.
TWO BIG GROSSERS SEEN
High hopes were expressed for two coming
major releases, "Pal Joey" and "The Bridge
on the River Kwai." Cohn said they will be
backed by the company's most aggressive
advertising and exploitation campaign in history.
He also noted the growth of Screen
Gems, subsidiary, a grant of oil drilling rights
on the studio property and a close study of
the possibilities of toll TV.
Warner Streamlining;
Ad-Publicity Force Cut
NEW YORK—Warner Bros, plans to
streamline every phase of worldwide operations.
Jack L. Warner, president, announced
Monday (14).
The first move in that direction was stated
at the same time by Robert S. Taplinger,
vice-president and director of advertising and
public relations. He said that future advertising
campaigns may be handled by advertising
agencies and that "there will
be a reduction
of publicity personnel at the home
office and the studios."
Warner said the streamlining of operations
was designed to maintain and strengthen "the
company's position of leadership in the Industry."
It was learned that among those being released
were 19 artists and the following; Sid
Rechetnik. tradepress contact; Ken Aneser,
advertising production manager; Irving Windisch.
newspaper contact: Jack Tirman. columnist
contact; Sid White, radio-TV contact;
Ed Weisberg, assistant to Aneser; Leo
Wilder, magazine contact; Bob Boehnel,
Larry Margolies and Phil Goethelf of the
field force; Jerry Mendelwitz, advertising copy
writer, and Vernon Goldsmith and Wally
Shapiro, pressbook writers.
10 BOXOFFICE October 19, 1957

ALLIED CONVENTION TO SEE
CABLE THEATRE OPERATION
System to be Set Up in
Hotel Area to Show
Works
How It
NEW YORK—National Allied membership
at the national convention October 29 will
see the cable theatre in actual operation if
current plans materialize. Sid Stern, convention
chairman, has reported that Jerrold
Electronics Corp. will bring the equipment
from Philadelphia and connect it with the
closed-circuit system of the Concord Hotel,
Kiamesha Lake, N. Y.
TO SPEAK ON BARTLESVILLE
Milton Shapp, Jerrold president, will explain
and show pictures of the current development
at Bartlesville, Okla., which has
aroused outstanding interest. At the conclusion
of the demonstration, Herbert Barnett.
National Theatre Supply Co. authority on
motion picture and television techniques, will
conduct an open forum.
"In this way," Stern said Wednesday (16),
"America's exhibitors can have the opportunity
to evaluate the relationship between
the cable theatre and theii' own situation."
Bringing Bartlesville to Kiamesha Lake,
however, will be only a single feature of a
convention that promises to produce a wealth
of information, good fellowship and just
plain fun. Many special events have been
arranged for the ladies.
The distribution of souvenirs will accompany
registration on opening day, October 28,
followed by a tour of the Concord premises,
various games, an art class and a dance class.
The first general session will open after
lunch with a greeting by Stern and the keynote
addi-ess by Julius M. Gordon, Alhed
president and permanent chairman. Irving
DoUinger, chairman of AUied's Emergency
Defense Committee, will discu.ss "Buying and
Booking Pictures in a Stai'ved Market" and
Ben Marcus, president of Allied Independent
Theatre Owners of Wisconsin, will discuss
"The Fight to Retain Established Availabilities."
Tuesday, the second day, will open with the
film clinics. The second general convention
session will be held in the afternoon and, besides
the Bartlesville demonstration, will feature
a discussion of business-building methods
and a report on the status of Allied relations
with the Council of Motion Picture Organizations.
GOLF TOURNAMENT SLATED
The single event for the men Wednesday
morning will be an 18-hole golf tournament
with prizes. The third business session will
start at 2:30 p.m. with film clinic reports and
discussions, and an address by Abram F.
Myers, board chairman and general counsel,
on the work of the arbitration negotiating
committee.
National Carbon Co. will be host at the
president'.s cocktail party and Coca-Cola
will be host at a champagne banquet at which
U. S. Sen. Wayne Morse of Oregon will speak.
The convention will end with a farewell show
at 10 p.m. presenting stage, screen, radio and
television
personalities.
Agenda for Allied States Convention
MONDAY, OCT. 28
10 a.m.—Registration.
10:30 a.m.—Getting-acqualnted morning, with guided
tour of Concord premises.
1 1 :30 a.m.—Playtime: Games in upper lobby, art
class with Professor Edmund Adier.
12:30 p.m.—Complimentary dance class.
1 p.m.— Lunch.
2:30 p.m.—First general business session:
Call to order, Sidney E. Stern, chairmon.
Keynote address, Julius Gordon.
Address, "Buying and Booking Pictures in a
Starved Market," Irving Dollinger.
Address, "The Fight to Retain Established Availabilities,"
Ben Marcus.
General discussion.
2:30 p.m.—For the ladies: bingo, scrabble, canosta
in card room, prizes.
4:30 p.m.—Ploy time: Indoor ice skating, indoor
swimming, health club.
6:30 p.m.—Cocktail party.
7:30 p.m.— Dinner.
8:45 p.m.—Screening of Columbia's "Pol Joey."
10 30 p.m.—Sophisticated Game Night, Cordillon
Room.
12:00 a.m.—Midnight swim.
TUESDAY, OCT. 29
10 a. -Film Clinics.
10 a.m.—For the Ladies: 9-hole golf tournament;
18-hole putting contest: For the nongolfers, games
and cards, boating, art class.
12:30 p.m.—Complimentary dance doss.
1 p.m.—Lunch.
2 p.m.—Panel discussion on cable television led by
Milton J. Shapp, Jerrold Electronics Corp., and Herbert
Barnett, Notionol Theatre Supply Co.
Discussion on advertising-exploitation-businessbuilding
ideas.
Report on Allied's relations with COMPO.
2 p.m.— Foshion show for the ladies.
7 p.m.— Dinner.
9 p.m.— Night Club Party, with Broadway variety
show and dancing. Host, Pepsi-Cola Co.
WEDNESDAY, OCT. 30
8:30 a.m.—Men's 18-hole golf tournament.
10:30 a.m.— For the ladies: Lillian Brandt, Paris
beouty scientist, will lecture on "Your Makeup."
1 2 30 p.m.—Complimentary dance lesson.
1 p.m.—Golfers luncheon at clubhouse, regular
luncheon in mo in dining room.
2:30 p.m.—General business session:
Reports and discussion on film clinics.
Address by Abram F. Myers on orbitrotion.
Open forum for discussion of matters of general
interest.
Report of resolutions committee.
7 p.m.—President's cocktail party. Host, National
Carbon Co.
8 p.m.— 'Champagne Bonquet. Speaker: U. S. Senator
Wayne Morse. Host, Coca-Cola Co.
10 p.m.—Farewell show with stage, screen and TV
personalities.
Three Allied Units Consolidate
Management Via Single Secretary
INDIANAPOLIS—Three Allied States Ass'n
regional units this week revealed that they
are consolidating the
executive management
of their organizations
by employing a single
full - time executive
William A.
Carroll
secretary.
William A. Carroll,
of Indianapolis, executive
secretary of Allied
Theatre Owners of Indiana,
this week was
also named executive
secretary of Independent
Theatre Owners of
Ohio, a position he
will hold in addition to his Indiana role.
And. tying a third regional unit into the
combine, Carroll also will help coordinate
activities of Allied members in West Virginia.
This new approach to regional organization
of Allied States Ass'n was revealed by
Roy Kalver, president of the Indiana unit, at
the opening of the state convention here
Tuesday (15).
The move will bring two of the strongest
regional exhibitor associations in the Allied
group under the same business administration.
"Changing conditions call for new thinking,"
Horace Adams, president of the Ohio
unit, declared in explaining the step. "Like
big business and big labor, theatre owners
must more closely coordinate their efforts in
order to act quickly and effectively in protecting
their interests."
The West Virginia association has not employed
a full-time secretary on its staff. With
the inauguration of the tristate arrangement,
it now will expand its services and conduct
a vigorous membership drive, Ruben Shor,
chairman of the Allied board, announced.
Robert A. Wile, former secretary of the Ohio
unit, now is director of exhibitor relations
for 20th Century-Fox. Carroll has been executive
secretary of the Indiana group since
1946. He also is recording secretary of Allied
States Ass'n. Prior to joining ATOI, Carroll
was an MGM salesman in the Indianapolis,
Cincinnati and Detroit exchange areas.
United Artists Sets Up
Talks on Conciliation
NEW YORK—Details of the conciliation
plan adopted by exhibitors and distributors
were discussed during the week by James R.
Velde, United Artists general sales manager,
with the field sales heads. The talks will
continue into next week. They will be followed
by briefings by district managers at
each of the 33 UA exchanges. The conciliation
plan becomes effective November 1.
Those attending the meetings here were
Milton E. Cohen, eastern and southern division
manager; Al Fitter, western division
maiiager; Bene Tunick, eastern district manager;
Sidney Cooper, central district manager;
George Pabst. southern district manager; F.
J. Lee, midwest district manager; Ralph
Claj-k, western district manager, and Charles
S. Chaplin, Canadian district manager.
BOXOFFICE October 19, 19.57 11

'MOUNTS EXPLOD NG THE EXCITEMENI CUSSIC OF RECENT YEA
I
1
;
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OHM
as Ellen . .
A woman must trust the man who betrayed
her — when there's no other man who can help
Paramount Presents
and Co-starring
as the Captain . . . A commander
must know when to step aside
and when to hang on to the last
-A'
W
HOUR!
\{\
as the Doctor ... A doctor must take
charge sometimes — even when
he's as frightened as the others!
And Introducing
Produced by Directed by Screenplay by
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UNIVERSAL PLANS TO INCREASE
RELEASES TO 39 FOR NEW YEAR
Most of Lineup Completed,
Allowing Long-Range
Ad-Publicity Plans
NEW YORK — Universal - International
will increase the number of its feature releases
for the 1957-58 selling season, starting
in November, to 39. the largest number
in its recent history, Charles J. Feldman.
vice-president and general sales manager
told the sales executives at the opening
sessions of the week-long conference at the
Essex House, starting Monday HTL U-I
had 37 features on its release schedule for
the 12 months ended October 1957.
13 FILMS ARE COMPLETED
Of the 39 pictures to be released. 33 are
either completed or before the cameras to
give U-I virtually a year's inventory of product
and assuring the exhibitors a steady
flow of pictures through the coming year and
enabling the company to develop pre-selling
and pre-release planning for almost a year
in advance. Feldman pointed out.
In his opening address. Milton R. Rackmil.
president, told the sales executives "the
1957-58 program of releases represents the
greatest production investment in the 45-year
history of Universal and combines the creative
effort and the fulfillment of the planning,
the energies and the talent of showmen.
technicians and our executive team which
is daily striving to meet the many and varied
challenges confronting the entire motion picture
industry."
Alfred E. Daff, executive vice-president,
singled out the outstanding properties which
have been acquired for production for the
coming year, including Ernest Gann's "Twilight
of the Gods," Eugene O'NeiU's "Emperor
Jones," F. Hugh Herbert's "For Love or
Money," Frank G. Slaughter's "The Galileans,"
Jan de Hartog's "The Spiral Road"
and Marrijane and Joseph Hayes' "Bon
Voyage." Daff also reviewed the program to
build new stars currently under way at
Universal. The company, which developed
such stars in recent years as Rock Hudson.
Jeff Chandler. Tony Curtis and Audie
Murphy, recently cast John Gavin and Li.sa
Pulver in the leading roles of the highbudgeted
Erich Maria Remarque's "There's a
Time for Love."
NEW TALENT BUILDUP
"If we are to make stars, we must find
talent and then expose them importantly."
Daff said. "We are also doing this in 'The
Wonderful Years,' based on the Broadway
play, 'Teach Me How to Cry,' in which we
have cast John Saxon. Sandra Dee. Luana
Patten and Jody McCrea in starring roles.
In 'Middle of the Night' we have Gia Scala
opposite Audie Murphy and in 'For Love or
Money' we have Curt Jurgens, one of the
most important European stars, opposite
Debbie Reynolds, and the new comic team
of Dan Rowan and Dick Martin costarred
with Martha Hyer in 'Once Upon a Horse'
Top Universal executives attending the company's sales conference in New York,
left to right: F. T. Murray, manager of branch operations; .^dolph Schimel, vicepresident,
secretary and general counsel; Milton R. Rackmil, president; Charles 3.
Feldman vice-president and general sales manager; Alfred E. Daff. executive vicepresident,
and F. J. A. McCarthy, assistant general sales manager.
District managers attending the meeting, left to right: Joseph Gins, Boston;
R. N. Wilkinson, Dallas; Manie M, Gottlieb, Chicago; Barney Rose, San Francisco;
James V. Frew, Atlanta; P. F. Rosian, Cleveland, and Lester Zucker, Kansas City.
and Jock Mahoney, Rod McKuen, Jill St.
John, Andra Martin. Bill Reynolds and Jeffrey
Stone in other current pictures," Daff
pointed out.
Universal has 22 pictures for release during
the first six months of the 1957-58 selling
season, also the greatest number of releases
of any similar period in ten years, Feldman
said. In the six months just concluded, the
U-I Will Honor Feldman
With Anniversary Drive
New York — Universal Pictures will
mark the 30th anniversary of Charles
J. Feldman's association with the company
with an 18-weeks "Charles J. Feldman
30th Anniversary Sales Drive,"
starting December 29 and concluding May
3, l!l.''>8. Alfred E. Daff, executive vicepresident,
told the sales executive conference
at the Essex House Thursday (17).
Daff noted that the Feldman drives
have become a tradition with the company—
this being the eighth annual Feldman
Drive to honor the man who rose
from a salesman in Sioux Falls to vicepresident
and general sales manager.
More than S50.000 in prizes will be
distributed to the company's division, district,
branch and office managers, salesmen
and bookers for the best billing
results achieved during the drive period.
In addition to the overall prize money, the
branch managers will vie for 18 different
"Man of the Week" awards in the form
of special gifts and prizes.
pace had been increased to 19, a previous
high for a six-month period, he noted.
Four releases are set for November
"Slaughter on Tenth Avenue," in Cinema-
Scope, starring Richard Egan. Jan Sterling.
Dan Duryea. Julie Adams and Walter Matthau;
"Slim Caiter." in Eastman Color.
starring Jock Mahoney, Julie Adams and Tim
Hovey: "Escapade in Japan," in Technicolor
and Technirama, filmed in Japan with Teresa
Wright and Cameron Mitchell, and
"Doctor at Large," in Eastman Color and
VistaVision starring Dirk Bogarde, Muriel
Pavlow and James Robertson Justice.
FOUR ON DECEMBER LIST
For December, there will also be four releases,
headed by "My Man Godfrey." in
Eastman Color and Cinemascope, starring
June Allyson and David Niven, and including
"The Monolith Monsters," w'ith Grant Williams
and Lola Albright; "Love Slaves of
the Amazons," shot in Brazil in Eastman
Color, with Don Taylor and Gianna Segale.
and "The Violators," filmed in New York,
starring Arthur O'Connell.
The four releases for January 1958 are
headed by: "The Tarnished Angels," in
Cinemascope, based on the William Faulkner
novel. "Pylon." starring Rock Hud.son, Dorothy
Malone. Robert Stack and Jack Carson;
This Is Russia." the Sid Feder feature in
color, shot in Russia during a seven-month-
20.000-mile tour of the Soviet Empire: "All
Mine to Give," in Technicolor, starring Glynis
Johns, Cameron Mitchell, Rex Thompson
and Patty McCormick. and "Man in the
Shadow." in Cinemascope, starring Jeff
Chandler. Orson Welles and Colleen Miller.
Three releases for February include: "The
14 BOXOFFICE October 19, 1957

Gii-1 Most Likely," in Technicolor, starring
Jane Powell, Keith Andes, Cliff Robertson
and Tommy Noonan; "Flood Tide," in Cinemascope,
starring George Nader, Cornell
Borchers and Michel Ray, and "Touch of
Evil," starring Charlton Heston, Janet Leigh,
Orson Welles and Akim Tamiroff. There will
also be three March releases, "I Married a
Woman," the George Gobel-Diana Dors comedy;
"A Game Called Love," in Eastman
Color and Cinemascope, starring Lana Turner
and Jeff Chandler, and "Damn Citizen,"
starring Keith Andes, Margaret Hayes, Gene
Evans and Lynn Bari.
Finally, the four releases for April are:
"The Female Animal," in Cinemascope,
starring Hedy LaMarr, Jane Powell, Jan
sterling and George Nader; "Day of the Bad
Man," in Eastman Color and Cinemascope,
starring Fred MacMurray, Joan Weldon, John
Ericson and Marie Windsor; "Summer Love,"
a teenage musical with John Saxon, Judy
Meredith, Rod McKuen, Jill St. John and
Molly Bee, and "The Big Beat," with a
record background, in Eastman Color, starring
William Reynolds, Andra Martin, Gogi
Grant and Rose Marie.
ADVERTISING MEDIA RISE
David A. Lipton, vice-president, in his address
on selective pre-selling as the vital
objective of film advertising, promotion and
publicity in today's market, on Thursday il7),
said: "The American public today is exposed
to more advertising, through more media, in
more ways than at any time in our history.
In addition to the sheer volume of advertising,
the public is also being hit from all sides
with the most highly developed advertising
and merchandising techniques and skills the
world has ever known." To substantiate these
statements, Lipton pointed out that the per
capita advertising expenditure in the United
States has risen from $16 in 1940 to $58 per
person in 1957—a total expenditure now of
over nine billion dollars per year. "The major
job of the motion picture advertiser is to
find and concentrate his selling in those
specialized areas where he can hope to 'breakthrough'
this wall of advertising volume,"
Lipton stated. He mentioned the high "woman
appeal" of "Written on the Wind" and "Magnificent
Obsession," with pre-selling concentrated
in women's magazines and in daytime
radio, and "Tammy and the Bachelor," which
had a broad teenage interest, and was presold
in fan magazines and other publications
with young readership.
Rowe Issues Statement
On $1,000,000 Suit
NEW YORK—President Robert Z. Greene
of the Rowe Manufacturing Co. declared that
the $1,000,000 vending machine design suit
filed against his firm is "completely without
merit, and we have no doubt it will be
thi'own out of court as groundless."
The suit filed by Continental Vending Machine
Corp. claims that Rowe's 20-brand
cigaret vending machine, the Twenty-700,
copies several features of a Continental machine.
Greene said that his company -will contest
the suit vigorously and will protect and
indemnify every vending operator who orders
the Rowe Twenty-700. which is on display at
the National Automatic Merchandising Ass'n
convention in Philadelphia.
$3.5 Million Loan to UA
By Three Major Circuits
New York—Three major circuits will
lend United Artists a total of $3,500,000
to be applied to its new pro-am of top
quality feature production. They are
Loew's Theatres, RKO Theatres and
American Broadcasting-Paramount Theatres.
"This financing arrangement marks a
new and fruitful liaison between the exhibition
and production-distribution
branches of the industry," Robert S. Benjamin,
board chairman said. "Through cooperation
of this kind we can establish a
healthier foundation for the future success
and growth of the entire film business."
The move to obtain outside financing
follows the offering of United Artists
stock to the public. Both moves are partly
due to the tightness of the money-lending
markets, with the government imposing
restrictions on financial concerns.
Last month United Artists reported
record net earnings of $1,196,000 for the
first half of 1957. The gross for the period
was $32,498,000, compared with $27,342000
for the first half of 1956.
E. C. Rhoden jr. Expanding;
Forms New Subsidiary
KANSAS CITY— Elmer Rhoden jr.,
president
of Imperial Productions, is expanding
his operations with the formation of a subsidiary
company. Imperial Films, Inc. Rhoden
said stock will be offered in the new firm
within the next two or thi'ee weeks.
In line with his plans to step up his production
activities Rhoden has signed rising
young actress Sandra Giles to a contract
/
SANDRA GILES
calling for ten pictures in the next four years.
Miss Giles has done extensive television work
and .soon will be seen in Paramount's "The
Matchmaker" and Republic's
"Panama Sal."
Miss Giles' first starring role 'wOl be for
Imperial Films in "Daddy-O," a teenage rock
and roll film scheduled to get under way in
Hollywood within two months. Several top
teenage rock and roll singers are being considered
for the title role.
Lois Evans Elected
WOMPI President
MEMPHIS—A total of 136 delegates from
11 chapters of the WOMPI held their fourth
annual convention in
Memphis, elected Miss
Lois Evans of Memphis
as president of
the National Ass'n of
Women of the Motion
Picture Industi-y and
selected Denver as the
1958 convention city.
The date will be September
12 - 14. Mrs.
Myrtle Parker, Charlotte,
was elected vicepresident;
Miss Katherine
Randle of Memphis,
Lois Evans
corresponding secretary; Mrs. Laura
Kenny. Jacksonville, recording secretary;
Mrs. Anna Oliphant, New Orleans, treasurer:
Mrs. Eileen Olivier, Washington, D. C,
eastern regional director, and Mrs. Dorothy
Pabst, Des Moines, western regional dii-ector.
Workshop reports were made before the
convention by Mildred Hoover, Charlotte, on
extensions; Margaret Irby, Memphis, on
membership: Edythe Bryant, Atlanta, on ways
and means: Viola Wister, Charlotte, service
objectives; Frankie English, of Atlanta, on
by-laws, and Grace Folson, Dallas, on public
relations.
Discussion of forming a WOMPI chapter in
London. England, was held. An entertainment
highlight of the convention was a
moonlight ride on the Memphis Queen on
the Mississippi river. There were three full
days of business sessions.
A group of the younger delegates played
hookey one morning and four carloads of them
went to see Elvis Presley's home south of
Memphis.
Service programs of the various chapters
were discussed at one session with delegates
from the 11 cities represented—Jacksonville,
Dallas, New Orleans, Des Moines, Toronto,
Kansas City, Charlotte, Memphis, Atlanta,
Denver and Washington—exchanging ideas
and explaining the various types of programs
in their cities.
The New Orleans chapter was presented
three trophies for leadership in publicity,
service and attendance. Mrs. R. N. Herbert,
Nashville, presented a Citation of Merit to
Pat Hill, president of the Denver, Colo.,
WOMPI, for distribution of trailers in the
1956 muscular dystrophy drive.
20th-Fox Stars Aid Drive
For Sunday Law Repeal
HOLLYWOOD—In a move to help defeat
the present ban on exhibition of motion pictures
on Sundays in Hanover, Pa., 17 stars
and executives at 20th-Fox went on record by
taping radio spots Imploring voters to upset
Hanover's longtime local option law on Sunday
movies.
The drive is being speai-headed by Goldman
Circuit, which operates theatres throughout
ea,stern Pennsylvania. Taping individual recordings
were Dick Powell, Dean Martin,
Tommy Sands, Montgomery Clift, Lauren
Bacall, Mel Ferrer, Dana WjTiter, Mitzi Gaynor,
Rossano Brazzi, Tony Randall, Dolores
Michaels. Barbara Ru.5h, Edmond O'Brien,
Henry King and Richard Zanuck,
BOXOFFICE October 19. 1957 15

Available sooe
JIM DAVIS • ARLEEN
WHELAN •
FARON YOUNG
JOHN SMITH • FAY SPAIN • STEVE BRODIE - NATURAMA
ROBERT HUTTON • LISA GASTONI • MARTIN BENSON
VERA RALSTON • GEORGE MACREADY • ANTHONY GEORGE -NATURAMA
K)@[L[L ©KIQ[p Ea[UnfQK]V
JON HALL • JOHN CARRADINE • PETER LORRE
and irom AB-PT soon
d Vidunb OA VaM

THE QUIET MIAN Color by technicolor
LAST STAGECOACH WEST naturama
OPERATION CONSPIRACY
TRUCOLOR
THE VlfEAPON
REPUBLIC
KEEFE BRASSELLE • KAY CALLARD • KAREL STEPANEK
OSA MASSEN •
• ROBERT HUTTON
MARIA PALMER
ROLAND CULVER •
PATRICIA ROC • PAUL CARPENTER
COREY ALLEN • REBECCA WELLES • RICHARD BAKALYAN
GORDON HOWARD • TRINA GARDEN
QTSKS

Offer Holiday Playdates
For Even Flow' Releasing
INDIANAPOLIS—Distributors who make
an effort to release top product on an orderly
basis, to provide an even flow of good
boxoffice attractions throughout the year,
will get preferential holiday bookings from
Indiana exhibitors. In addition, the Hoosiers
will give "the utmost consideration to the
buying and booking of productions filmed in
color."
These recommendations were approved at
the annual fall convention of Allied Theatre
Owners of Indiana here this week. The convention
sessions were marked by sharp criticisms
of sales companies of major film
companies.
IN
KEYNOTE ADDRESS
"Is it impossible to hope that with all the
talent that our industry possesses we can
get a constant flow of entertaining pictures,
released in orderly fashion so that we can
again build up a momentum of regular
weekly patronage?" President Roy Kalver
asked in sounding the keynote.
A resolution was adopted condemning the
policy "of several of the producer-distributor
organizations in withholding from release
completed productions except at periods which
they mistakenly deem best suited for maximum
gro.sses."
It also decried "the growing policy of
several producers to eliminate the use of
color, even in those productions in which
color photography is admittedly essential for
maximum boxoffice appeal." It referred to
color as "the one big star not generally available
on home television."
The resolution made complimentary exceptions
of 20th-Fox and Universal. It praised
20th-Fox President Spyros Skouras and general
sales manager Alex Harrison "for releasing
its pictures as quickly as possible
after completion" and also for "substantially
increasing its production and releasing
schedule."
CITE U-I OFFICIALS
Universal, Alfred E. Daff, executive vicepresident,
and Charles J. Feldman, general
sales manager, were cited favorably for "continuing
to produce and release a high percentage
of excellent productions in color, also
without undue consideration given to the
time of year."
Various aspects of the cable theatre question
also were opened for debate. Keith Coleman,
Mount Carmel, 111., exhibitor, noting
a sharp trend to entertaining in the home
during the past decade, declaied that cable
theatres are "a service and convenience."
He suggested that exhibitors call loo persons
in their home towns and ask how many
more times a week they would come to the
theatre if they had deeper carpets and better
rest rooms.
Hugh McLachlan. Muncie, chairman of the
equipment study committee of both ATOI
aJid National Allied, urged caution in considering
cable theatres, however. The cable
theatre, he declared, may be "eventual," but
he suggested going back into the theatre
business for the present.
"If you invest one dime in cable theatres
Warns Pressbook Words
Are Being Overused
Indianapolis — Exhibitors have used
"pressbook words" so long that they no
longer get the reaction from the reader
they once did, Charles B. Lord, president
of the Newspaper .Advertising Executives
Ass'n, told the Indiana Allied convention
this week.
"No other industry would go along in
the same way, year after year, just trying
to outshout the other fellow," he said.
His advice to exhibitors on advertising:
"Try for something different."
and tomorrow they allow toll TV, what
will happen to your cable theatres?" he
asked. He also warned exhibitors that cable
theatres might run into difficulties through
regulation by the Federal Communications
Commission.
Stanley Mcintosh, director of community
relations for MPAA, reported that interest
in pictures is higher than ever, but that much
of it is in social and cultural influences and
other aspects outside pure entertainment. He
told of MPAA's work in having excerpts from
feature films edited by educators for use in
schools and colleges.
A proclamation expressing appreciation of
Col. H. A. Cole's efforts on behalf of independent
exhibitors and wishing him a
speedy recovery from his illness also was
passed by the convention Tuesday.
Marc Wolf was in charge of entertainment,
which included a party at the Variety Club
Tuesday night.
Frank Kassler Forms Own
Distributing Company
NEW YORK — Frank Kassler, formerly
president of Continental Distributing, Inc.,
has launched his own independent distribution
company, Kassler Films, with the
French-language drama, "Razzia," starring
Jean Cabin and Magali Noel, as the first release.
Harold J. Salemson, of Film Representations.
Inc., has been engaged to handle the
publicity and supervise the advertising and
exploitation campaign on "Razzia," which
will open in New York this fall, Kassler said.
"Razzia." which was directed by Henri
Decoin, has a title which means "dragnet" or
"all-out raid" in French underworld slang.
Marcel Dalio, Hollywood featured player,
heads the supporting cast and there will be
English subtitles by Herman G. Weinberg,
To Film Murder Story
NEW YORK—Eliot Hyman and Ray Staik
have bought the film rights to "Anatomy of
a Murder," a novel by Robert Traver named
the January 1958 Book of the Month Club
selection. It will first be made into a Broadway
play.
Summer Product Did
Not Deliver: Slellings
ASHEVILLE, N. C—Ernc'^t Stellings. president
of Theatre Owners of America, blamed
distributors for "the fiasco" of the summer
season in an address this week (15) at Theatre
Owners of North and South Carolina.
The failure to provide theatres with a yeararound
flow of important pictures was characterized
by the TOA chief as being the major
cause for the weak summer attendance.
"I remember some years ago when it was
impossible to get a decent top 'A' picture in
June. July or August. ' Stellings said. "Today,
distributors want to release practically all of
their top product during these three months.
"The fiasco w'hich occurred during the past
summer season, when these big pictures failed
to deliver as expected, to my mind, resulted
from the fact that during March, April and
May the dearth of acceptable product drove
the people away from the theatres in tremendous
numbers, many of whom did not return
during the so-called lush summer season."
Stellings told the convention he hoped the
results of the first eight months of this year
will be analyzed by distribution "and cause
them to spread out the release of their better
product."
Theatre Owners of America, he said, intends
to bring this problem before all of the
film companies in the hopes that an orderly
release of good product can be developed.
On the other hand, Stellings said he was
able to report substantial progress on a number
of other matters involving distributorexhibitor
relations. The conciliation plan
which goes into effect November 1 he cited
as a major contribution toward industry harmony.
He said he was hopeful that an arbitration
system will come out of the negotiations
now being conducted by a committee
representing the two segments of the industry.
He pointed, too, to the development of an allindustry
business-building program, which
the dli-ectors of both tiie Motion Picture Ass'n
of America and TOA will soon be asked to approve.
Stellings was optimistic on the possibilities
of continued increased filmmaking by the
producers. While it was Spyros Skouras,
president of 20th Century-Fox, who took the
initiative in boosting production schedules,
other companies also have started to increa.se
their picture-making programs, and the TOA
chief expects this renewed activity at the
studios to go a long way toward solving exhibitor
product problems.
He estimated the 1957 total of U. S.-made
features will be 385. an increase of 59 pictures
over a year ago. With additional pictures to
come from independents and at least one of
the circuits formerly affiliated with the
majors, he sees the product shortage much
relieved.
Irving Maas Reassigned
By MPEA to the Orient
NEW YORK—Irving Maas, vice-president
of
the Motion Picture Export Ass'n, has been
reassigned to Japan by Eric Johnston, president,
and will leave for Tokyo in a few days.
He will replace Leo Hochstetter, who will retvnn
here for reassignment, probably either
to Mexico or Argentina.
Robert J. Corkcry, MPEA vice-president, is
due to return from Brazil in a few days.
18 BOXOFFICE October 19, 1957

FHE COMPANY THAT WROTE THE BOOK
9N EXPLOITATION EXPOSES .. .
_
W BRINGS YOU THE MOSI
SENSATIONAL
m
A
-»* ^*;i^ ^1
ANOTHER
iTAR-BUlUD»NG
ROLE FOR
SENSATIONAL
,MMY DARREN^
with
RODOLFO ACOSTA JAMES DARREN
•
ROBERT McQUEENEY JEAN WILLES • and PAUL COATES
•
Written by LOU MORHEIM Produced by SAM KATZMAN
Directed by LESLIE KARDOS
•
A CLOVER PRODUCTION

End oi
BETWEEN THE LINES
By AL STEEN
an Association
QNE of the major regional units of one
of the two national exhibitor associations
will fold up and dissolve on December
31. Its treasury has only enough money to
carry on until the end of the year. At the
request of an executive of the organization
we are witholding the name of the unit
for the time being, but an announcement
will be made formally in the not too distant
future.
Whether we identify the unit at this
time or not is of little importance. The important
factor is that its a sad state of
affairs when such an action has to take
place. We learned from another source that
the dues of this particular unit are the
lowest of any association in the industry
and that its overhead also is far below the
level of other units of comparable size.
And yet. sufficient money cannot be raised
to continue its multi-lateral activities. It
is reported that approximately 60 per cent
of the theatres in the territory are members,
which is a good average, but the
chances are that the nonmember 40 per
cent is going to miss the advantages of the
functions of the unit after it has closed
up shop. This unit also has been handling
many activities for distribution and the
entire industry, as well.
Two of the important circuits are not
members. One paid dues up until last year.
The other reportedly contributes only when
there is a crisis.
As the old saying goes, a chain is only as
strong as its weakest link. The oddity here
is that the involved link had been considered
one of the strongest of the complete
chain.
Exhibitor associations contribute much
to the welfare of not only their members but
to exhibition as a whole. It seems strange
to us that many exhibitors do not belong to
any organization. And yet. when something
happens to the disadvantage of theatres,
despite efforts of organizations to
prevent it, often the nonmembers are the
first and loudest to squawk.
As we said above, the unit in question will
go out of business at the end of the year.
We learned that the chances of its continuing
in operation, even if dues were
tripled, are very remote. But it shouldn't
happen. It just shouldn't happen!
The "Raintree" Premiere
pOES a so-called premiere junket pay off?
We believe it does, not only for the picture
involved but for the industry as a
whole. Recently we attended the world
premiere of MGM's "Raintree County" in
Louisville. Ky., and as we rode in the parade
with the stars from the Louisville airport
to the Brown Hotel and saw the cheering
curb stone crowds, we came to the conclusion
that TV has not stolen the motion
picture's thunder. Despite TV's appeal, the
public loves the movies and the people in
them.
MGM put on a grand show in Louisville.
The studio sent several of the picture's
stars to the premiere and took along other
big names who were not identified with the
production. And every one of them sold the
industry to the people. The parade, the
big "Raintree County" ball at the fair
grounds and the pre-premiere festivities
in front of the theatre brought the shadowland
folks closer to their fans.
One of the Kentucky belles whom we met
at the ball said she was going to look up
every picture in which each of the visiting
stars appeared and go see it, because she
had seen or met them in the flesh. Whether
she does is problematical, but great enthusiasm
had been kindled—or rekindled.
The high enthusiasm of that one Kentucky
belle could be multiplied by a million
or more, but it is important that known
personalities join in this important project.
The "Raintree County " premiere was
publicized to a greater degree than we realized.
We knew that industryites were well
aware of the fact that MGM was unveiling
its big spectacle in Kentucky, but we weren't
so sure that the public was as well informed
until we detoured from Louisville to Kansas
City before returning to New York.
Pi-actically every fellow passenger with
whom we got into conversation knew about
the premiere and expressed a desire to see
the picture, even asking if w'e knew when it
would be playing in his or her home town.
A tip of the lid to MGM publicity and
exploitation staffs on both coasts for doing
a masterful job. It's sure to pay off.
Warm-Up
PRECEDING a radio or television
broadcast,
the star or master of ceremonies
gives what is called a "warm-up" to get the
studio audience in a receptive frame of
mind for the program. We were wondering
the other day if it might not be a good
idea for a theatre manager to do somethings
similar when greeting patrons in
the lobby, such as:
"Good evening, ladies and gentlemen.
On my w^ay to the theatre just now something
funny happened. I remembered I
hadn't booked a picture for tonight. But
don't worry. I swiped the print from my
competitor across the street. So let him
worry. He out-bid me for it, anyway. You're
going to love this picture. It's so different.
Boy meets girl—girl meets boy. And
that's the last they ever see of each other.
Because it's about a couple of cannibals
who get fed up with people."
Oh well, maybe you have one of those
marginal theatres, anyway.
Oscar Awards Show
Set for March 26
HOLLYWOOD— At the first meeting of
the six-member Industry-Academy Coordinating
Committee, it
was decided that the
30th annual Academy
Awards presentation
will be staged—on television
and without a
single commercial message—on
Wednesday
March 26, 1958.
The site was not
fixed, although it wa.s
believed that the
awards probably will
be held at the Pantages
Theatre as it has
George
Seaton
in recent years. George Seaton. president of
the Academy, reported that there will be no
advertising for the producing companies, individual
pictures or personalities during the
running of the O.scar Derby, which will be
bankrolled for the first time by the industry
itself.
Attending the meeting was John West,
western division vice-president of NBC-TV,
which will carry the show, Fred Metzler and
Valentine Da vies, representing the Academy:
Jerry Pickman and Roger Lewis, representing
ihe Motion Picture Ass'n of America: and
Jerry Wald and Daniel Taradash, representing
independent producers and other participants
on the program.
Seaton also disclosed that the Academy is
moving ahead on plans for an International
an Academy magazine and an
Film Festival,
mdustry museum. MPAA last month voted
to give the Academy one-quarter of one per
cent of the revenues of MPAA members aaid
a contract covering this arrangement is now
being drawn.
New In-Car Heater Runs
Via Car's Cigaret Lighter
CLEVELAND—A new idea in in-car healer
for drive-in theatres which reportedly elimates
all outside, underground wiring was
demonstrated here this week for a group of
local outdoor theatre owners by David Sandler,
president of Sandler Mfg. Co. Sandler
holds the first United States patent for incar
heaters.
The new model operates on the principle
that a small amount of current—either 6 or
12 volts—supplied by the automobile battery
through the cigaret lighter energizes a combinat'cn
of chemicals in small copper vacuum
tubes. A steady heat, as opposed to a hot
blast, is generated by heating this combination
of chemicals which exudes no toxic odors
and thus is said to eliminate any po.ssible
health hazards.
As developed by Sandler, it is impo-ssible
for the heater ever to get too hot to handle,
and for easy handling it is provided with
two handles which al.so serve as standards
on which to hang or stand the heater. The
only moving part of the heater is a blower
that supplies the velocity of air necessary
for its successful operation. Its working parts
are contained in a small, stamped aluminum
ca.se, with an overall total weight of two and
a half pounds as compared with five and a
half pounds of an older model in-car heater.
The heater comes equipped with a seven-foot
cable and a plug for the cigaret lighter .socket.
20 BOXOFFICE October 19. 1957

irf iii i iiii
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POSTERS, ADS, LOBBIES ALL READY AT NATIONAL SCREEN!!

Movie
DISCOUNT CARD, A SOLID SUCCESS IN
TEXAS
After Two Years, Interstate's Teenage Admission Plan Has Attained a
Prestige Rating
By NATHAN COHEN
DALLAS—When Johnny Teenager calls his
steady for a movie date in Texas these days,
his telephoned invitation invariably will wind
up with the admonition "Don't forget your
movie discount card!"
For the discount card, introduced by Interstate
Theatres two years ago as a means of
stimulating theatre attendance by the teenage
crowd, has almost become required certification
for movie dates in the Lone Star
state.
LEARN THROUGH SONS, DAUGHTERS
Interstate executives have learned through
their own sons and daughters that, as far
as dating goes. "Girls who don't own movie
discount cards aren't asked for movie dates."
All this is by way of reporting that the
statewide plan to create a special admissions
scale for the 12-lo-18-year-old has been a
highly successful venture. Of course, it is
still possible for a teenage girl to get a date
without carrying a discount card in her wallet,
but the small-talk among the high school
set that "a gal had better own one" indicates
the prestige which the card has gained in
the two years that the teenage program has
been in effect in the 84 theatres the circuit
operates in 24 cities.
Basically, the plan is this: A movie discount
card is .sold for $1 to young people who have
just passed their 12th birthday and have
not yet observed their 18th. This card, renewable
each year on the anniversary of the
i.ssuance date, gives the teenagers up to 50
per cent discount on the regular adult admission
scale.
Evaluating the program, going into its third
year, Raymond Willie, Interstate executive,
comes to these conclusions:
• The greatest factor in the success of the
plan is pride of ownership. The teenagers
feel that they are "members" of an important
group. They feel that they "belong." They
feel much the same a.s an adult who carries
credit cards which give him an entree to
many things and places.
SHOW RESPECT I'OR
THEATRES
• Since rules, printed on the back of the
card, specify that the discount privilege may
be cancelled and revoked—coupled with the
fact that a duplicate can be obtained only on
payment of an additional $1— teenagers show
greater respect for the theatre. There have
been few cases over the entire circuit where
cards were revoked due to rowdyism.
• With thousands of renewals annually at
$1. the card in iUself is a healthy revenue producer
for the circuit.
• Growth has been gradual. "From the
beginning, we did not contemplate a rapid
and tremendous impact on attendance.
Rather, we visualized a gradual growth in
acceptance of the policy, and this we have
had."
• The plan works as well in one situation
as another, and the circuit has held its own
on renewals.
• There have been few evidences of "cheating."
Cashiers have been thoroughly trained
HAVE rOU (KEdlO IKS irPHlIlOII D«r[ 0»
>OUNCSTII S UOVIi DISCOUKI CUD>
IHit iVi« H»»i ON! OF IHiSt WOKOiliFUl BUOCII
UVilS'
itn -f) ^
MOM and DAD .
. ;
To« II Won! ,o CONTINUE 'o(
BEGIN 10 Sc.i on You'
HIGH COST
"^
OF GIVING!
innmii«i!inniM!MJi*iiiiiiu»ww
The basic copy used to promote renewals of movie discount
cards, as well as new memberships, is shown in the three ads
reproduced here. The ads are placed in Interstate towns at the
close of the school year, when most of the renewals are due. and
are spotted at three-day intervals. The two-column ad at the
left is run first, the Long Jim copy is placed second while the
copy aimed at parents
closes the sequence.
The card at
tINTERSTATE THEATRES
MOVIE
DISCOUNT CARD
'^'
44645
fHinr 4T PH Offict a* etwir i^
to -scrutinize cards rapidly, but effectively.
There is the advantage, too, in suburban
theatres, that the cashier soon learns her
customers.
• School cooperation depends upon the
town involved. In the large cities, it is not
possible to get distribution of application
blanks in the school proper. This necessitates,
in addition to newspaper advertising, distribution
of blanks at dismissal time near the
schools, and ad copy in the school papers, as
well as other publicity channels. In smaller
towns, however, actual distribution is often
made by the teachers themselves.
Interstate's movie discount card .selling is
a never-ending job. Cards expire throughout
the year, and there i.s the continuous task
of reminding the youngsters that renewal
time is approaching. To do this remindingselling
job, the circuit has come up with a
plan which lets the teenager know in plenty
of time that the renewal date is near, and
includes a variety of follow-up promotions
to make certain the youngster doe.sn't default.
And, once a year, just before school
closes for the summer, a series of advertisements
is run in the local papers aimed at
(1) to remind the youngsters that renewal
time is here, and (2) to impress upon parents
that their teenagers should be getting their
renewal applications in.
The reason for the ad campaign in early
June is that Interstate started its movie discount
idea at this season two years ago, and
a substantial number of the memberships
the left is the laminated
plastic membership
which teenagers
are given on
payment of SL Expiration
dates are
stamped on all
cards,
io that cashiers can
tell when to start
selling renewals.
ATTENTION
'
TWEEN-ACERS'
(13 TSrough 17 Y«0', of iqt']
•i.
NIOVK
OlSCOOMT
CARD
^ INFORMATION
IF YOU VE HAD
YOUR CARD A YEAR
IT S TIME FOR
^RE-NEWAL!
!F YOU OON I HAVE *
(i«0 AND YOUil! U 17
GET IT NOW'
SWtUP TO
50%
'^COOO AT All INTERWATE
THEATRES GET YOUR
APPLICATION BIANK NOW AT
AN INTERSTATE THEATRE
GOOD FOR S2 WEEKS OF
SAVINGS COSTS ONIY
II 00
KEnsmEU
expire within a period of a few weeks.
In Interstate's renewal system, the first
contact with the teenager is made by the
cashier. When a cashier sells a discount ticket,
she checks the expiration date on the card. If
the card expires within a 30-day period, she
hands the young patron a reminder slip, a
4x2 'l- lightweight card which reads:
Discount Card
I
•IMPORTANT
Holders.
Check the expiration date on your movie
discount card! It expires .soon! Make arrangements
to renew it now—TODAY
before you leave the theatre! Protect
your privilege! Don't neglect this important
notice! Act Now! Don't Delay!
Parents signature not required for renewals."
And. as the cashier liands the slip to the
teenager, she adds; "This is important. Be
.sure to read this."
The doorman then follows up with: "Don't
let your inovie discount card expire. Make
arrangements to renew it now. before you
leave the theatre."
Interstate considers this personalized appeal
the most important sales angle of all, on
the theory that constant reminders stimulate
action. Managers are urged to impre.ss the
importance of this phase of the program
Don't let it lag"
"Keep the talk going. . . .
they keep reminding theatre personnel.
Next to this personal approach is a letter
campaign. This, Interstate considers the most
direct and most economical method of reach-
22 BOXOFFICE October 19. 1957

ing all card holders. A neatly printed letter,
in the language of the teenager, has been
prepared for this purpose and the circuit's
home office ships a supply of these to the
various theatres shortly before school-closing
time. However, the June date is merely a
supply procedure. The letters themselves are
mailed throughout the year.
KEEP ALPHABETICAL FILE
Each manager keeps an alphabetical file
of application blanks in his office, but to
eliminate the need of going through the
entire list each month to determine which
cards are expiring, a master sheet is prepared
which classifies the names and addresses of
card holders by the month in which cards
expire. Each letter (the text of which is
published elsewhere on this pagei contains
a small combination herald and application
blank. To maintain a continuity of the promotional
pitch used in newspaper advertising,
the herald is an exact duplication of
the advertising copy used in the daily newspapers.
This same copy also appears on the
envelope. Thus, the weight of repetition does
a job, too.
Two weeks after the letter has been mailed,
a follow-up postcard goes into the mail. It
is one of those "Second Notice" approaches,
reminding the teenager once again not to
let his card expire, to "protect your privilege
of seeing twice as many movies on the same
budget for another year" and to see his
Interstate Theatre manager about renewing
the card Immediately.
Somewhere along the line, from the first
mention of approaching expiration by the
cashier to the follow-up card, the penetration
process takes effect. Interstate people
aren't quite certain which one piece of promotion
does the best job, but they do know
that the combination of personal contact,
letters, follow-up cards, the newspaper ads
works. The large percentage of renewals is
proof enough to them.
USE OTHER PROMOTIONS
However, the circuit is not satisfied with
the routine of the cashier-doorman-letter
technique. Each year, attractive 40x60 posters
are silk-screened for use in lobbies. Special
trailers go to all participating theatres, radio
spots angled to catch the teenage ear are
used in situations where the manager can
work a swap-out deal with the station, and
news releases are written for planting in
local dailies.
"Now hear this ... All you 'tween-agers
who own movie discount cards! Check the
expiration on your card now" is the catchline
opener for one of the radio spots. Another
takes the approach "Attention, all you guys
and dolls who own movie discount tickets."
The kids like to have a radio spot angled at
them.
Interstate looks on the discount card promotion
as ace-high. The program is functioning
smoothly, the young people not only
appreciate the opportunity of getting tickets
at a lower rate, but they respect their neighborhood
theatres all the more for it.
And. as for business:
"We need not remind you." says executive
Willie in a movie discount ticket manual
recently mailed to managers, "of the importance
of this additional revenue to our
company. Renewals and sales represent a
profit, the likes of which we could not enjoy
with picture grosses two or three times as
great. This is the kind of profit we need."
Dear
'Tween-Ager:
Yiiu are a P. C.
(Privileged Character, that
is), because you are the present owner of
that money-saving item called the Movie Discoimt
Card.
Check The Expiration Dale On Your Card
Now! This is just a reminder that your card
will soon expire. We know you will want to
renew it right away.
For just $1.00, you will enjoy a savings of
up to 50% — which means thai you can see
twice as many movies on the same budget for
Another Whole Year.
Renew yonr Movie Discount Card now at
any Interstate
Theatre!
Continue to enjoy the privilege which has
been yours for the past year. Don't delay!
If you have friends who are Movie Discount
Card holders, please remind them to renew
their cards. Or, if you have friends who are
just now turning 12 years of age, please
suggest to them that they may make application
for their first card and enjoy the same
privilege you enjoy.
Sincerely.
Interstate
Theatres
Shown above is the text of a letter sent
to holders of movie discount cards one
month before the expiration dates of
their cards. Language that the teenagers
understand is used, and while the letters
are printed, a script type is used to give
it a more informal look.
"Deluxe Tour" Premiere
Set for Autumn of 1958
NEW 'i'ORK—Darryl F. Zanuck has set
mid-September 1958 as the target date for
the premiere of "Deluxe Tour." the first new
Dimensional Cinemascope 55 process film.
The occasion will make the fifth anniversary
of the introduction of the original Cinema-
Scope system with "The Robe."
Thousands of reindeer are now being
filmed in Sweden by the producer and a
camera crew flying in a converted B-25
bomber with cameras in its nose and tail.
More than 40.000 feet of film has been shot
in Iceland, Greenland, Lapland, the Scandinavian
countries, the island of Gotland,
Europe and parts of the middle east. Outdoor
photography will be completed before
casting starts.
It is currently planned to show "Deluxe
Tour" in 100 .selected theatres throughout
the world, 50 to 60 of which will be in the
U. S. and Canada. It deals with a group of
persons on a global jetliner tour of places
not seen by the ordinary tourist.
RCA and Ampex Exchange
Tape Patent Licenses
NEW YORK—Radio Corp. of
America and
Ampex Corp. have signed an agreement for
the exchange of patent licenses covering video
tape recording and reproducing systems for
both black-and-white and color. Use of the
systems is not limited to television broadcasts.
They can be used for other professional
and commercial purposes.
WB Retitles Tort Dobbs'
NEW YORK— Fort Dobbs" is the newtitle
for the Warner Bros, feature, formerly
called "Fifteen Bullets From Fort Dobbs."
Clint Walker. TV star, and Virginia Mayo,
Brian Keith and Richard Eyer are starred
in the film.
PROFITABLE NEW BUSINESS
FOR THEATRE OWNERS
Fresh from big success in 1957,
undisputed leader in booming
swimming pool industry announces
dynamic new program for 1958.
DISTRIBUTORS
now being selected
for new 1958
Motel and Home
Esther Williams
Swimming Pool
Program—
NOW IN motion!
Big Profit
Opportunities
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Millions
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New Motel Program offers wideopen
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Distributors being appointed at
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SWIMMING POOLS
77 Court Street, White Plains, N. Y.
You'll recognize Esther
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/
BOXOFFICE :: October 19. 1957 23

Rank Plans to Produce
20 Features in 1958
CALENDARaiEVENTS
OCTOBER
John Davis (standing at microphone) welcomes George Drew, high commissioner
of Canada, at an industry party in London to celebrate the 21st anniversary of the
Pinewood Studios. .At the extreme Ifft is .Mrs. Davis and at the right is Lord J. .\rthur
Ranli.
LONDON — The Rank Organization
will
produce 20 features at a cost in excess ol
S14.000.000 in 1958, John H. Davis, deputy
chairman and managing director of Rank,
told the industry party marking the 21st
anniversary of the Pinewood Studios last
week.
The pictures produced by the Rank Organization
at Pinewood and on location will be
mainly for the international market and "will
star our own aitists who are growing in acceptability
and world reputation," Davis
said. In addition, the program will have international
stars from both Europe and the
United States, Davis told the 500 guests at
the Pinewood anniversary party that the
Studios employs about 1,750 people in various
crafts and trades at the present time.
The Rank Organization currently has 12
pictures in various stages of production, including
"A Tale of Two Cities," "Carve Her
Name With Pride." "Tlie Gypsy and the
Gentleman." "Violent Playground." "Innocent
Sinners," "Windom's Way," and "Rooney,"
currently on location in Ireland. In the cutting
rooms are: "Just My Luck," "Dangerous
Exile." "The One That Got Away," "Robbery
Under Arms" and "The Naked Truth."
Industry Suffers Big Loss of Face
In Kaycee on Tour Cancellation
KANSAS CITY—Filmrow circles here and
exhibitors in the territory agree that the industry
suffered a major public relations
setback with the sudden, and inadccjuately
explained, cancellation of the Golden Jubilee
tour.
At that, the native caution of local industry
leaders is to be thanked that Filmrow
here had not made any irretrievable financial
commitments, as was true in some cities
scheduled as tour stops.
However, the situation has resulted in widespread
embarrassment as the committee has
had to retrace its steps and inform the many
individuals and groups whose help had been
solicited that "the deal is off." Here is just
a short recap of the effort expended here.
Several top circuit officials had been devoting
much of their time to working out
details of the project and had held some
dozen or so meetings attended by many of
Filmrow's busiest men. Definite publicity assignments
had been made and plans launched.
A good deal of time was devoted to designing
bulletins, tickets and other items.
Twenty-five rooms had been reserved at
the Muehlebach— riglrt at American Royal
time—plus the grand ballroom, plus the Trianon
room and a suite in which special press
conferences were to be held.
Definite arrangements liad been made to
combine the big luncheon with Rotary, and
Arthur Cole had secured Roy Roberts, president
and general manager of the Kansas
City Star, as luncheon speaker. The mayor
and other local officials had agreed to welcome
the arriving plane. The Jaycees had
been alerted as a hospitality and escort group
and had pledged cooperation. The Plaza Ass'n
had agreed to cooperate in the early evening
appearance in front of the Plaza Tlieatre. The
committee had made firm arrangements w-itli
tlie American Royal for an evening appearance
in the arena.
Ftinds had been approved in the amount
of $1,000 as a guarantee of expenses incurred
locally by the tour— tho.se funds, fortunately,
already reposing in a special events fund
here so that no advance .solicitations for
funds were necessary.
Because of the projected tour, all work on
the spring convention of KMTA had stopped,
which has thrown the organization over a
month behind in its booth rentals, advance
planning, bulletins and the many other things
which must be done.

STATES
ASSOCIATION
OF
MOTION PICTURE EXHIBITORS
NATIONAL
POW-WOW
at heap big tepee on
KIAMESHA LAKE
OCTOBER 28-29-30
Concord Hotel, Kiamesha Lake, N. Y.
Fantabulous Tribal Parties (firewater, too)
by
Coca-Cola, Pepsi-Cola and National Carbon
Ronson Lighters as Favors
For the Ladies—A Fashion Show, Make-Up
Expert, Dance Lessons, Health Club
War Dancing to Two Great Orchestras
rr?^"^^
For Further Information and Reservations, Contact:
ALLIED THEATRE OWNERS OF
NEW JERSEY. INC.
234 West 44th Street New York 36, N. Y.
LAckawanna 4-2530

Flameless Gas In-Car Heater Introduced
At Chicago's Starlite Drive-ln Theatre
Above photo shows the installation of the Flameless Heater used at the Starlite
Drive- In. Attendant merely has to lower car window a quarter inch, and after
installation it is only a matter of seconds before car occupants watch the screen
attraction in living room temperatures.
CHICAGO—For the last two weeks, patrons
at the Starlite Drlve-In Theatre in suburban
Oak Lawn have been taking the chill off
the autumn nights with a flamele.ss gas incar
heater. There has been talk in industry
circles for some time about a gas heating device
for drive-ins, but the flamele.s,s heater
which the Starlite has introduced is the first
to be placed in general use and offered to the
trade.
Behind the development of the heater i.s
Stanford Kohlberg, the enterprising and
progressive Chicago exhibitor who has made
the Starlite Drive-In one of the most widely
publicized outdoor operations in the country.
Kohlberg began tests of the gas heater, reported
to be a basic German invention with
improvements and adaptations for use in
U. S. drive-ins, more than six months ago.
He was concerned with the safety of the unit.
Extensive tests made by the Institute of Gas
Technology, however, show that no toxic condition
will result from the use of the equipment.
The heater itself is a comparatively simple
device, a drum-like heating unit 12 inches
in diameter, to which is attached a cylinder
containing a supply of propane gas, carrying
the tradename Liquilux. It is clamped
to a car window, which needs be lowered but
a quarter-inch to accommodate the holding
device.
The unit is self-contained, and no installation
techniques of any kind are involved.
There is no wiring, piping of gas, no batteries,
no moving parts and. says Kohlberg, virtually
no maintenance. The patron needs to do
nothing else than pick up the heater and
clamp it in place. The heating process has
already been started by the time he is handed
the unit by an attendant.
The heater throws off a radiant heat. Kohlberg
explained it as "man-made rays." The
rays, he says, provide the same comfort or
warmth people seek from the sun. Temperatures
in a car are raised in a matter of seconds,
and are adjustable to outside temperatures.
The cylinder of gas which is attached to
the heating unit is sufficient to keep a car
warm from five to 11 hours, depending on the
temperature.
The use of a heating unit costs the Starlite
patron an extra 10 cents. Regular admission
is 90 cents. Kohlberg, recognizing that
a flameless gas heater can become an attrac-
.n»f?^
Above are shown heater filling station at Starlite Drive-ln and individual
cylinders of Liquilux used for Flameless heaters. The "filling station" is adjacent
to the control board where checks for equipment are available, and in close proximity
to the giant Starlite screen.
five addition to a patron's household, has
developed a system of pickup-and-return
which has been highly successful in the first
weeks of operation. Not a single heater has
been lost or damaged.
This is the system he uses:
When a patron pays his extra 10 cent admission,
he gets a heater ticket. This he takes
to a section of the concession building where
the units are stored and distributed. Kohlberg
has built himself a two-section control
board which resembles a hotel letterbox,
with 1.020 cubby holes. Each contains a brass
check, which is handed to the patron in exchange
for his driver's license. The heating
process has already been started, so it is unnecessary
for the customer to turn a single
gadget. When the evening's show is over, the
patron returns the heater and collects his
license.
"The prospect of parting with a driver's license
has not been a deterrent to the heater
business," Herb Ellisburg, Starlite manager,
reported this week.
As for an exhibitor, the only physical requirements
for operating the heater business
is an area large enough to store the
units, and a storage tank for the propane
gas. Filling the cylinders with gas is no more
intricate "than drawing a glass of Coke for a
patron," and the containers can be filled at
a nearby portable station at the rate of 720
an hour, at a cost of three cents each, Kohlberg
said.
Kohlberg, who spent about $50,000 in experimental
work and engineering, has organized
Stanford Industries, Inc., as the distributing
agent for the heater which he has
placed on the market. The manufacturer is
Otto Beniz Co. which produces such wellknown
products as the Bernz-O-Matic cookstoves,
lanterns and other portable appliances.
The company, in addition to maunfacturing
the in-car heater, also is making a second
model which can be adapted as an air
conditioning unit in the summer months. The
equipment is being offered either as an outright
purchase at $29.95 each or at a rental
of 50 cents per week. With the air conditioning
adapter, the price is $39.95 or 75 cents per
week.
Harry Belafonte to Star
In Mirisch Film for UA
HOLLYWOOD—Tlie Muisch brothers are
developing for their United Artists schedule
"The Montgomery Story" (temporary title i,
t

. . John
. . Casey
. . William
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Never old
tories of the Old West grow more
popular than ever. New technics in
production,
processing and projection permit
effects unheard of a few years ago.
Many have been developed; others are
in the process of being developed—

alV^ayS neV\^ ...on the wide, wide screen
through close co-operation with the
Eastman Technical Service for Motion
Picture Film. Offices at strategic centers.
Motion Picture Film Department
EASTMAN KODAK COMPANY
Rochester 4, N. Y.
East Coast Division
342 Madison Avenue, New York 1 7, N. Y.
Midwest Division
130 East Randolph Driva, Chicago 1, Illinois
West Coast Division
6706 Santa Monica Blvd., Hollywood 38, Calif.

LETTERS
Accent on Entertainment
Again, I am hammering at your door begging
for pressure to be emphasized on producing
more color movies. Since June 127 productions
have been released by major companies
with only 33 in color. United Artists
and Columbia have transgressed more seriously
than all others.
Of 23 releases (June through September),
UA has given only two in color. Of 17 productions.
Columbia has only two in color.
That's a disgrace, for the beauty of color
is one of the finest things our screens offer.
I can remember that, .sometimes, we had all
color movies on one solid month of bookings.
Now. if we manage one a week (four changes)
we are exceedingly lucky.
The masses see two or three black and
white movies every day on their home movies.
Why should they come to the theatre to see
more of the same?
Give us the ammunition and we exhibitors
can still "shoot the lid off show business" and
fill our theatres.
We have played too many horror, juvenile
delinquency and morbid shows. It's driven the
family trade to stay at home where they can
turn off the sounds that are irritating.
It's too seldom that we exhibitors have a
movie that we can recommend wholeheartedly
lo friends. In small towns, everyone is a close
acquaintance of the exhibitor. We don't dare
tell Bill next door or Jayne down the street
that THIS is a movie they will enjoy immensely.
Bill and Jayne won't .soon let us
forget we have "queer" tastes! "Oh!" we say,
"it was splendid acting," and the sharp
answer is, "Huh! I'm not interested in great
acting—I want to be entertained!"
Then we say, "The critics rated it tops!"
And the answer comes back, "Well, the critics
must be nuts!" And they mean it—emphatically.
Then we say, "Here are a couple of
passes, come back next Tuesday and we feel
certain you will enjoy— (whatever it may
be I." But they don't use the pas.ses.
Nine times out of ten, they wait until we
have a "Giant" to return to the theatre.
It's a wise world in choice of entertainment
and the exhibitor can't fool any of the people
any of the time!
VELVA OTTS
Wakea Theatre,
Waskom, Texas.
What Makes Great Movies?
Yesterday I picked up an i.ssue of BOX-
OFFICE, some two months old, and read
again the asinine statement by Elia Kazan
to the effect that motion pictures had to be
"daring" and "dangerous" in order to attract
an audience.
Mr. Kazan is. no doubt, .so busy admiring'
the works of his own "genius" that he has
never bothered to get the facts on what kind
of pictures really are wanted by the moviegoing
public, and what type of films consistently
pay off year aiter year.
Has Mr. Kazan ever checked the grosses on
.such films as "Ben Hur," "The Big Parade,"
"Mutiny on the Bounty," "King of Kings,"
"Snow White," "The Robe," "Lo.st Horizon,"
the many fine pictures starring such players
as Will Rogers, Shirley Temple, Gary Cooper
and James Stewart, or the later successes of
Martin and Lewis, Audie Murphy and John
Wayne?
Has he paused in his self-adoration long
enough to see what "Friendly Persuasion"
and "Tammy and the Bachelor" have done
at the boxoffice? Are these pictures "daring"?
Are they "dangerous"? The answer is
"No!"
The great movies of the past have been
successful because they appeal to EVERY-
ONE, the children, the teenagers, the adults
and the old folks; the FAMILY TRADE.
The producers of truly fine films do not need
to rake through the muck of illicit sex, degeneracy,
dope addiction, delinquency and
drunkenness. It is only the incompetent exhibitionist
who must cater to the baser instincts
of humanity to attract an audience;
and the people who are brought into the
theatre by such means are not in any way
representative of the great mass of moviegoers.
What one of Mr. Kazan's puny, sordid efforts
will live to be named as one of the
great pictures of motion picture history?
The tastes of theatre patrons have not
changed so much. They still want to be
entertained. They want to laugh, to be
thrilled, perhaps to cry a little—and then to
laugh again. They want to leave the theatre
with a smile and a warm feeling inside. But
they DO NOT want to feel as though they
had just emerged from a two-hour trip
through a sewer or a psychiatric ward.
Roxy Theatre,
Coulterville. 111.
FRANK R.
McLEAN
New Stars and Family Pictures
I
would like to comment on Mr. Rembusch's
letter in your publication of October 5.
I certainly agree with him as to the development
of new star personalities, however,
Mr. Rembusch's remarks are not new. In
fact. I have read letters of this type for several
years. Even though I am in accord with
the idea, I don't think any of these letters
have gotten to the bottom of the situation.
At least, I haven't seen any results from
their efforts.
It .seems a waste of time to ask Hollywood
Maybe
for new stars and family type pictures.
we are asking for the wrong thing. It seems
to me our inability to obtain the desired product,
lies in the film companies' neglect to develop
new production talent such as WTiters,
producers or just general idea men.
It is true that new acting talent has always
been an asset, but we must remember that it
is these behind-the-scenes artists who write,
produce and decide what pictures are to be
made. It is, therefore, just as important that
new faces in this field also be developed. If
we are not receiving the right kind of films,
it stands to reason that new stars won't cure
our ills.
I noticed several months ago that one of
our major film companies was going to start
a training program for the above needed
talent. I thought this a step forward and.
maybe, the answer to our prayers. But, upon
investigation. I found it was this company's
plan not to seek talented people, who perhaps
could be the answer to the problem, but were
only considering those who have had experience
in. of all things, television! Can you
imagine the great motion picture industry
going to television for its creative talent?
I am sure that there are some very talented
people n that medium, but to confine the
search in this one direction, is like saying,
"I will only hire ushers with blue eyes." I
think any reasonable person will agree that
experience alone is not the prime factor. A
person who shows talent, experienced or not,
and has a real love for this business, should
be given a chance to be heard. At present,
such an individual couldn't get to first base.
HAROLD COHN
Cohn and Company, Theatre Division,
Parkin, Ark.
His Biggest 'Star'
It was tough picking the stars this year.
them nowadays won't draw flies
So many of
in a weak picture.
You forgot to list the biggest star of all
Technicolor.
JAMES R. FRASER
Auditorium Theatre,
Red Wing, Minn.
ED. NOTE—The foregoing accompanied
Mr. Fraser's ballot in BOXOFFICE's annual
poll to select the All-American Screen Favorites
of 1957.
On Stars and Advertising
As a suggestion, why not put younger male
stars in for the heart interest of the pictures?
The older ones, while splendid actors,
do not match up to the young girls who are
starred. As an example, Gary Cooper was
too old for Audrey Hepburn in "Love in the
Afternoon." Also Fred Astaire for Cyd Charisse
in "Silk Stockings." The teenage crowd—
the show patrons of today—want to see
younger stars, and cannot understand having
the older ones in top billing. For character
parts, they are unsurpassed, but not for the
modern love story of today.
And, please, bring the advertising up out
of the gutter. Both of the above-named pictures
were ruined by sexy and disgusting advertising—and
kept patrons away.
Miller Theatre,
Festus, Mo.
MRS. HARRY E.
MILLER
Air Conditioning Show
In Chicago Nov. 18-21
NEW YORK— Many motion picture
industry
executives are expected to attend the
tenth Air Conditioning and Refrigeration exposition
at the International Amphitheatre,
Chicago, November 18-21. More than 250 exhibitors
will display new equipment valued
at around $5,000,000, including many pieces
with theatre applications, according to
George E. Mills, manager of the .show.
Mills credited the amusement business
with exerting a profound influence upon
American public opinion during the years
when air conditioning was being introduced,
since the original contact with air conditioning
for many persons was in their local
theatres.
FMPC Backs 'Escapade'
NEW YORK—Mrs. Dean Gray Edwards,
president of the Federation of Motion Picture
Councils, has written members that
they should see "Escapade in Japan," RKO
picture being released by Universal-International.
30 BOXOFFICE October 19, 1957

Malkin Disqualification
Upheld by High Court
WASHINGTON—The United States Supreme
Court this week upheld a Court of
Appeals decision which disqualified an attorney,
Arnold Malkin. from representing two
drive-in theatre owners in antitrust actions
against the major distributors. The court
denied writs of certiorari asked by the attorney.
The action is another in a long series of
legal maneuvers by both distributors and
Malkin, involving the right of the attorney
to appear on behalf of theatre owners in
several antitrust cases aimed at the distributors.
The controversial point first grew out
of a one-time law partnership Malkin held
with David H. Isacson. The latter, from 1947
to 1952, was employed by the fu-m of Sargoy
& Stein which represents distributors in a
variety of capacities. When the Isacson-
Malkin partnership was formed, one of its
early clients was Fisher Studio, Inc., which
filed a 16mm antitrust suit against the distributors.
To this, the film companies objected,
contending that Isacson during his
employment by Sargoy & Stein had access
to confidential information and should be
disqualified. This position was upheld in
the courts.
While the question was still in the courts,
Malkin and Isacson dissolved their partnership,
and Malkin acquired a new partner,
under the firm name of Malkin & Ellner. This
firm, on behalf of Austin Theatre, Inc., and
Laskey Bros, of W. Va., Inc., brought antitrust
actions against the majors. Again the
distributors sought disqualification, and the
courts ruled that while Malkin & Ellner could
represent Austin Theatre, Inc.. it could not
appear for Lasky Bros, on the ground that
the client had come to them while the partnership
was still Malkin & Isacson.
In June 1955. Malkin & Ellner were retained
to represent the Colonial and Harmar
drive-in theatres in antitrust actions.
Once more the distributors went into the
courts for disqualification. The district court
refused to disqualify, but the Court of Appeals
upset the decision, holding that the two
plaintiff corporations who had retained Malkin
to bring suits in New York were the same
as the beneficial owners of the stock of three
corporations who had originally retained the
firm of Malkin & Isacson in the Western
District of Pennsylvania for three other
theatres in the same chain. The court held
therefore that the disqualification rule of
the Laskey case should be applied to the present
Harmar and Colonial cases.
Art Stern of Pittsburgh
Seeks Telemovie Permit
PITTSBURGH— Arthur Stern of the As-
.sociated circuit, which has applied to the city
council for permission to enter into the home
Telemovie and paid TV field via cable, told
the press that he sees no reason why, if successful
in Bartlesville, Okla., it should not be
equally successful in a major city like Pittsburgh.
He estimates that the installation required
to bring such a service to any significant
number of Pittsburgh viewers would
cost from five to seven million dollars. Pennway
Electronics, which deals in master and
community antenna systems, also seeks a city
franchise to operate a closed-circuit TV system
to be installed and coupled into homes
by wire.
Michael Todd Throws Fabulous Party
To Observe Birthday of '80' Days
NEW YORK—Michael Todd spent some of
the $17,000,000 his "Around the World in 80
Days" has grossed on
a party for "a few
chums" Thursday (17)
at Madison Square
Garden. It celebrated
the picture's first
birthday. It opened exactly
a year before at
the Rivoli.
Billed as an "intimate
party," it was a
fabulous affair with
Todd entertaining 18,-
000 persons in the entertainment
and pub-
Michael Todd
lication fields, including 1,000 members of
the general public flown in and put up at
hotels at Todd's expense from cities where
the picture was playing.
The event was a supreme example of showmanship.
A tremendous birthday cake, topped
with a single candle and iced a delicate blue
to make it photogenic, was the centerpiece
of the evening. The original balloon from the
picture was suspended above it. Todd and his
wife, Elizabeth Taylor, cut the cake.
A — gigantic floral reproduction of the "Oscar"
"80 Days" won Oscai's in five categories—was
on display along with gifts from
scores of nations ranging from an "Around
the World" charm bracelet to a motor cabin
cruiser and a light airplane with free flying
lessons. Each guest received a gift.
There was a colorful parade, marching
bands, costumed folk dancers from around
the world, rolling floats and many exhibits.
Food and drmk representing each of the countries
depicted in the picture was served guests.
The event attracted coverage by what was
probably the largest gathering of newspaper
and magazine reporters ever assembled for
its type of shindig, among them 300 from foreign
nations. CBS-TV broadcast it on "Playhouse
90" from 9:30 to 11 p.m. Radio networks,
including ten abroad, and the Voice
of America had reporters there with tape
recorders. Newsreel coverage for international
distribution was set up for a special
documentary feature. Todd personally produced
the elaborate party.
While this was the first birthday for "80
Days," it has had many spectacular openings
a la Todd. At the Cannes Film Festival, Todd
threw a party featuring 50 caged Uons surrounding
the ballroom. In London, Todd
rented Battersea Amusement Park and supplied
2,000 guests with food and drink and
money for the arcades, thrill rides and shooting
galleries. In Sydney, Australia, there
were the national dishes of various nations,
ranging from python steaks in red wine to
allied gold fish from Israel and pumpkin pie
Irom the U. S.
Walter Reade Buys Plot
For East Side Theatre
NEW YORK—Walter Reade, Inc., has purchased
property immediately north of the
Baronet Theatre on Third avenue and is
drawing plans to erect "the most luxurious
theatre in New York" on the combined site.
Walter Reade jr., president, said he had been
seeking an east side theatre site for more
than a year. Design drafts are being completed
by the architectural firm of John Mc-
Namara, and construction is scheduled to
start in 1958.
The sellers of the property at 997 Third
Ave. were David Kantor, Louis Cohn and
Joseph Feldman. They were represented by
Jonack & Tannenbaum and the attorney for
the purchaser was Arnold Krakauer. Breiier
& Lewis, brokers, negotiated the deal.
The Reade circuit commenced operation
of the Baronet Theatre about three years ago.
Speaker at Kiwanis Club
MAPLE SHADE, N. J.—Edwin Karpen, new
owner of the Roxy Theatre here, was a recent
speaker before a meeting of the local Kiwanis
Club and outlined his plans for renovation
of the theatre. The theatre, set to reopen
this month, will have a new widescreen, new
or reconditioned seats, Improved stage, redecorated
walls and restrooms and remodeled
front. It also will be air conditioned. Karpen
also owns the Broadway Theatre in Palmyra.
LOEWS THE.\TRES V\1NNEKS—.-Vwards are made to New York managers for promotion
of "The Life and Loves of Omar Khayyam," as follows: first prize, Seymour
Graff, second from left; riinnersup, Clyde Fuller, third from right, and Robert Solomon,
extreme right; Dorothy Solomon, center, Ed Brunner, third from left, and Danny
Cohen, fourth from right, special cash awards. .4lso seen are Burt Champion of Paramount,
extreme left, Ernest Emerling, circuit advertising-publicity director, center,
and Ted .Amow, assistant to Emerling, second from right.
BOXOFFICE October 19, 1957

in
les Girls
Has Smash Second Week
As Other Top Runs Are Hit by Flu
NEW YORK—-Les Girls," which was bigger
in its second week at the Radio City Music
Hall than it was in the smash opening stanza,
was almost the only bright spot in a week in
which the majority of Broadway first runs
were affected by the flu scare. Two of the
new pictures were especially disappointing,
'My Man Godfrey," which was just fair in
its first week at the Roxy, and "Until They
Sail," which lasted just one week at Loew's
State Theatre. Even with a Ghostbreaker
stage show added to attract the horror fans,
"The Black Scorpion" was only fairly good in
its first week at the Paramount, where it will
run only two weeks.
'
"Around the World in 80 Days completed
a full year of two-a-day performances Thursday
il7i with the boast of being absolute
capacity for the 52 weeks, and the run, of
cour.se, will continue indefinitely. "The Ten
Commandments" was still very strong in its
49th week of two-a-day at the Criterion and
"Search for Pai'adise," while not capacity in
its third week of two-a-day at the Warner,
has a good advance sale.
Holding up well enough were: "The Joker
Is Wild," in its third week at the Capitol:
"The Helen Morgan Story," in its third week
at the Astor; "Jet Pilot," in its second week
at the Palace, and "The Three Faces of Eve,"
although the latter was down sharply in its
third week at the Victoria.
In the art houses, the leaders were: "Deadlier
Than the Male," which had a big first
week at the Baronet; "Perri," which continues
strong in its second week at the Normandie:
"An Alligator Named Daisy," which did
well in its opening week at the Sutton, and
"Pour Bags Full," in its sixth week at the
Trans-Lux 52nd Street Theatre.
"Mister Rock and Roll" opened at Loew's
State Wednesday (16 1 and "That Night" followed
the long run of "The Rising of the
Moon" at
the 55th Street Playhouse Monday
.
, ,
, . ,
(14).
(Averoge Is 100)
Astor The Helen Morgan Story (WB), 2nd wk. 115
Boronet Deodlier Thon the Mole (Cont'l) . . 1 35
Capitol The Joker Is Wild (Para), 3rd wk 130
Central Triple Deception (RFDA), 2nd wk 100
Criterion The Ten Commondments (Para), 49th
wk. of two-a-day 135
Fine Arts The Mystery o» Picosso (Lopert) 125
5th Avenue Oedipus Rex (MPD), 4th wk ...100
55th Street The Rising of the Moon (WB),
100
14th wk.
Guild The Baby and the Bottleship I.DCA),
2nd wk 95
Little Cornegie Sins of Cosonovo (Times) 160
Loew's State Until They Soil (MGM) 110
Normandie Perri (BV), 2nd wk 150
Palace Jet Pilot (U-l), 2nd wk 130
Paramount The Block Scorpion (WB), plus stoge
Show 125
Pans The Girl in Block ;Kingsley), 4th wk 110
Plaza love in the Afternoon (AA), 8th wk 120
Radio City Music Hall Les Girls (MGM), plus
170
stage show, 2nd wk.
Rivoli Around the
.
World in 80 Days (UA), 52nd
wk. of two-a-day
Roxy My Man Godfrey U-li, plus stage show
Sutton An Alligator Named Daisy (RFDA) .
200
125
1 20
Trans-Lux 52nJ Four Bogs Full Trans-Lux),
6th wk
Victoria— The Three Foces of Eve (20th-Fox),
115
3rd wk
,1 10
Worner Search for Porodise (Cinerama), 3rd
wk. of two-a-day
140
World It Happened in the Pork (Ellis), 9th wk 105
"Black Scorpion' Tops
Buffalo Boxofiices
BUFFALO — "The Black Scorpion," following
a big radio, TV and newspaper campaign,
topped the boxoffice field. It was at the Center
where it rang up a healthy 150. All the
ads carried the slug, "This is the picture
you've been hearing about on TV and radio.
It's sensational!"
"Until They Sail" turned in a 125 at Shea's
Buffalo and "No Down Payment" a 110 at the
Paramount. Elsewhere things were a bit quiet.
Some extra business came in on Monday, the
Canadian Thanksgiving day, although most
of the folks from across the border evidently
came over just to shop.
Buffalo— Until They Soil (MGM) 125
AN ASTRONOMICAL PLAN TO STIMULATE
ATTENDANCE IN ALL THEATRES IS
Qa*ttL*^

Riddleberger Is Elected
To ABC and AB-PT Posts
NEW YORK—Stephen C. Riddleberger has
been elected vice-president and controller of
the American Broad-
'" flimil
casting Co. division of
ii
I^^^BIfe American Broadcasting-Paramount
Theatres
and assistant
treasurer of AB-PT,
according to Leonard
H. Goldenson. AB-PT
president. He will report
to Simon B.
Siegel, AB-PT financial
vice-president.
Riddleberger was
formerly administra-
Stephen Riddleberger tive vice-president of
the ABC radio network. He joined ABC in
March 1952 as radio budget officer after
seven years with the National Broadcasting
Co., first as a page.
List Industries Acquires
Glen Alden Stock Shares
NEW YORK—As a result of List Industries
Corp. offer to acquire the common stock of
Glen Alden Corp. at S12.50 per share, approximately
700,000 shares have been tendered
to List, according to Sol A. Schwartz,
executive vice-president. There are approximately
1,750,000 shares of Glen Alden stock
outstanding.
The offer was made by subsidiaries of List
Industries to the stockholders of Glen Alden
Corp. by Francis O. Case, president, on October
1. Both Schwartz and Case expressed
satisfaction at the response to the offer,
which greatly exceeded the minimum requirements
of 350,000 shares of Alden stock.
List Industries Corp. is a widely diversified
corporation embracing RKO Theatres and
has other interests in textile finishing plants,
oil and gas commercial real estate and warehouse
properties. Glen Alden's net profit increased
96.5 per cent for the first half of 1957,
compared with the first six months of 1956,
or $1,527,000 for the 1957 first half, against
$777,000 for the same months of 1956.
Funeral for Saul Bourne;
Director of Ascap
NEW YORK—Funeral services for Saul H.
Bourne, head of the music publishing firm.
Bourne, Inc., and a director of the American
Society of Composers, Authors and Publishers,
were held Wednesday (16) at the Frank
E. Campbell Funeral Home. Bourne, who was
73, died October 13 at Doctors Hospital after
an operation.
Bourne, who served Ascap in many official
capacities and was currently treasurer of the
performing right society, began his music
career in 1919 and was associated with Irving
Berlin in the music publishing business for
many years. He is survived by his wife,
Mrs. Bonnie Bourne, and his daughter, Mary
Elizabeth.
Mrs. Joseph Flynn Rites
NEW YORK—Funeral services for Mrs.
Ira D. Flynn, wife of Joseph Flj-nn of MGM's
exploitation department, were held at the
Walter B. Cooke Funeral Home, Jackson
Heights, Tue.sday (15). Mrs. Flyrm died October
13 following a lingering illness. In addition
to her husband, Mrs. Flynn is survived
by two .sons. Edmund and James.
BRO AD\N Ay
\a7 C. MICHEL, executive vice-pre.sident of
20th Century-Fox, was presented a citation
Tuesday (15 1 from the United E^pilepsy
Ass'n. Michel is chairman of the association's
fund raising drive for the motion picture industry.
* * * Ha:xs W. Kubaschewski, general
manager in West Germany for Warner Bros,
and his wife arrived in New York Tuesday
on their first visit to the United States. He
will parley with Wolfe Cohen, president of
* - '
Warner International. That globe-trotting
director, Fred Zirmemann, left for Brussels
to prepare "The Nun's Story" for Warner
Bros. Then, in about ten days, he will go to
the Belgian Congo, where much of the picture
will be filmed, starting in early January. He
will go to Rome on November 8. * * * Songwriter
Jimmy McHugh was in town from
Hollywood. * * * Rouben Mamoulian stopped
off in New York en route to Rochester where
he will serve as chairman for the second
Festival of Film Artists October 26 when the
George Eastman Medal will be presented for
outstanding contributions to the American
motion picture during the 1926-1930 era.
9
Arlene Ziegler, a member of 20th-Fox's
publicity department, was married Saturday
(12) to Robert Hoffman of Western Electric
Co. The newlyweds are honeymooning in
Miami Beach. * * * And Pete Shapiro, treasurer
of DCA and Rose Weinberg of the same
organization, are planning to wed the early
part of January. mGM * * • travelers: Producers
Charles Schnee and Nicholas Nayfack
to the coast, Morgan Hudgins of the studio
publicity department here for a week's stay.
* * " Larry Quirk. foiTner tradepress writer,
has a byline article on Cliff Robertson in
the current issue of Photoplay. * * * Cecil B.
DeMille flew to Rome Monday for the fii-st
mternational opening of "The Ten Commandments."
He then will make a tour of
European capitals. * * * Paramount travelers:
George Weltner to Tokyo. Jerry Pickman to
Honolulu. Ditto Charley Boasberg.
Joseph A. Macchia. associate attorney for
Loew's. Inc., has been nominated as the Republican
candidate for justice of the New
York supreme court in the first judicial district,
which covers Manhattan and The
Bronx. His campaign treasurer is Theodore
Kupferman, general attorney for Cinemara
Productions Corp. In 1955, when Kupferman
was the Republican candidate for the same
office, Macchia was his campaign treasurer.
* * • Geoffrey Martin, ad-publicity chief for
the American Rank company, is back from
a two-week trip through the southern states
in the interest of "Pursuit of the Graf Spec."
* • Dawd E. "Skip" Weshner has been
retained as producer's representative on
"Gunsight Ridge," Robert Bassler production
for United Artists release. * * • Walter Wanger
in town from the coast. • * * Jerry Wald
was coast-bound.
Diana Dors, Britain's No. 1 glamor girl,
currently starred in "An Alligator Named
Daisy" at the Sutton Theatre, arrived by air
from London to appear on the Perry Como
T'V show Saturday. • * * Taina Elg, one of
MGM's "Les Girls," currently playing at
Radio City Music Hall, arrived from Hollywood
Wednesday to begin a series of personal
appearances in connection with the film. Ann
Miller, another MGM star, is in town to
appear on The Big Record T'V show. ALso in
town from Hollywood is Mary Servoss, stage
and screen actress, who is seeing the new
Broadway shows on her annual visit. * * *
Tony Curtis, Janet Leigh and their daughter
Kelly Lee got in from Europe on the Queen
Mary after completing the filming of "The
Vikings" in Norway, France and Germany
for United Artists.
Kirk Douglas, after spending the past eight
months in Europe filming "The Vikings" and
"Paths of Gloi-y" arrived on the Liberte,
accompanied by his wife Ann for conferences
with United Artists executives and a round
of newspaper, radio-TV interviews. Another
UA star, Richard Widmark, who is starred
in and co-produced "Time Limit," is in from
the coast to make personal appearances to
promote the film, opening at the Victoria
Theatre October 23. * * * Tony Randall, who
is starred in Jerry Wald's "No Down Payment"
for 20th-Fox, got in from Hollywood
while Shirley Jones, who stars in "April
Love" for 20th-Fox, and Terry Moore, one
of the stars of "Peyton Place" for the same
company, returned there.
* * Sir Cedric
Hardwicke, who has a starring role in Warner
Bros.' "The Story of Mankind," is here
from Hollywood to direct Shirley Booth in
her new Broadway play, "Miss Isobel."
Fernandel, the French film comedian who
recently completed "Paris Holiday" for United
Artists, was guest of honor at a cocktail party
given by Joseph Maternati of the French
Film Office. * * * Hal Wallis, producer for
Paramount, also arrived on the Liberte as
did Reed Albee, retired president of Keith-
Albee Theatres. * * * Fred Sathan, associate
producer for Wallis, flew in from Hollywood
to meet him with the print of "Wild Is the
Wind."
John Scuoppo, former publicist for United
Artists and Columbia, has been appointed
manager of field exploitation for National
Broadcasting Co. * * * Robert Wile, director
of exhibitor relations for 20th Century-Fox,
hit the convention road this week, attending
meetings in Asheville, N. C, Memphis and
Indianapolis. • * * Harry Archinal, assistant
to Buena Vista's foreign sales manager, Ned
Clarke, for the last three-and-a-half years,
has been transferred to the Burbank studios
where he will serve as assistant to Ray Keller.
Clarke is on a two-week jaunt to Mexico.
Walter Lowendahl Named
President of Transfilm
NEW YORK—Waltsr Lowendahl. who cofounded
Transfilm in 1941, has been named
president of Transfilm, Inc., according to
William Miesegaes, chairman of the board of
directors and former president. Michael
Palma, treasurer, was named executive vicepresident,
the post formerly held by Lowendahl.
Miesegaes, also a co-founder of Transfilm,
will remain active as chairman of the
board.
Lowendahl is one of the organizers and
former presidents of the Film Producers
Ass'n of New York. Transfilm produces motion
pictures for business and film commercials
for television.
BOXOFFICE October 19, 1957 E-3

Robert Murphy Dies;
In Films Since 1916
BUPFALO—Robert T. Murphy, 61. general
manager of the Century Theatre and active
in both distribution
and exhibition for
more than 40 years,
died Tuesday «15i in
Millard Fillmore Hospital
after a threeweek
illness.
Murphy, born in
Buffalo, went to work
at 18 as poster clerk
with Mutual Film
Corp. In 1916. he
joined General Film
Corp. as manager of
Robert T. Murphy the poster department,
and later became booker. He joined the William
H. Shei-ry Feature Film Co. as booker
in 1917 but resigned the same year to become
booker with Triangle Pictures Corp.
On his return in 1918 from service in World
War I. he joined Pioneer Film Corp.. and
was made branch manager six months later.
When this company went out of business in
1921. Murphy became salesman for Hodkinson
Pictures Corp.. continuing until 1923. when
he joined Universal Pictures as salesman.
Murphy's long association with the late Mike
Shea and the Shea Theatres began in 1926,
when he was appointed manager of Shea's
North Park. He was manager successively of
the Kensington. Bailey and Seneca.
In 1934. Murphy was appointed booker for
Sheas theatres and remained with the concent
until 1941. when he resigned to become
manager of Centui-y and president of Buffalo
20th Century Co. Murphy has been Century
manager ever since. Murphy was a past chief
barker of the Variety Club of Buffalo and
a past national canvasman. He is survived
by three brothers. Eugene L.. Leo P.. Howard
T. and a sister, Mrs. Robert Scribner of
Roseda. Calif.
First 'Exurban' Opening
For 'No Down Payment'
NEW YORK-Heralded as the first "exurban"
opening in film history. Jerry Wald's
"No Down Payment " had a preview showing
Friday il8i at the Syosset Theatre. Syosset.
L. I., with residents of more than 20 participating
Long Island communities attending
a barbecue cookout at nearby Mid-Island
Plaza Shopping Center. Hicksville. prior to
the film showing. "No Down Payment" deals
with life in an "exurban" community.
Representatives from Westbury. Old Westbury.
Hick.sville. Carl Place. Jericho. Syo.sset.
Plainview. Bethpage. Farmingdale. Glen
Cove, Oyster Bay. Huntington. East Norwich.
Levittown. Willlston Park. Hempstead. Gardner
City, Mlneola, Roslyn and Uniondale, Including
young married couples selected by
Chambers of Commerce, Mayors and Red
Feather and Community Chest committees,
joined in the festivities for the premiere,
which Included a motorcade to take the
guests to the Syosset Theatre, where press,
radio and TV coverage was on hand. Window
and store di.splays pointed up the festivities.
Tony Randall and Pat Hingle, two of the
eight young 20th Century-Pox stars who play
the married couples in "No Down Payment,"
headed the celebrities attending the event.
.4D .ART St'HOL.ARSHIPS — Joseph
Gould, second from right. Vnited Artists
advertising manager, awards the first
scholarships of $500 each to John Annus,
right, and Walter Baczynsky. second from
left, students at Pratt Institute in Brooklyn.
Looking on is Dr. Robert F. Oxman.
president of Pratt Institute. The awards
are part of UA's educational program to
foster new talents and concepts in film
advertising art. Roger H. Lewis, UA advertising-publicity-exploitation
director,
said their drawings were based on "The
Pride and the Passion." Lewns and Gould,
are among the members of the scholarcommittee.
-ship
Hour-Long Parade Salutes
'Paradise' Buffalo Debut
BUFFALO~In a salute to Deaconess Hos-
beneficiary of the October 9 Teck The-
pital,
atre premiere of the new Cinerama production,
''Search for Paradise." Buffalo and her
neighbors on both sides of the border joined
in a smashing hit parade. Showmen described
the parade which required an hour of drilling,
bugling, band concertizing, pretty girls,
charming children, bracing bagpipers and
weaving motor scooters to pass the Teck
reviewing stand, as the most rousing sendoff
for a theatrical event in a long time. Lester
B. Isaacs, international director of Cinerama
Exhibition and his assistant, Everette Callow,
flew in from New York for the event.
While photographer's bulbs flashed and TV
movies were taken. Cinerama officials congratulated
Mrs. Robert W. Lipsett. general
premiere chairman for the Deaconess
Women's Board, on the event they described
as unique in the North American Cinerama
community of 21 cities.
"Three years ago." I.saacs told Mrs. Lipsett.
"this city was slandered to me as a theatrical
dead spot. We've been thriving here ever
since. But your premiere looks to me like
the final refutation of the baseless charge.
You've helped us to a triumph."
The Teck. which seats 1,207. enjoyed numerous
standees at the opening. It was estimated
that Deaconess Fund tor a new 220-bed
hospital building would benefit by $4,500. To
the Earl Hubbards, senior and junior, should
go credit for the splendid advance promotion.
Earl sr. is also aiding in the advance exploitation
for the opening of Cinerama in Toronto.
Hoffberg's German Film
NEW YORK— Hoffberg Productions, Inc.,
has acquired the recently completed Gei-man
operetta film, "The Beggar Student," for
western hemisphere distribution, in association
with Leo Szabo. The picture is based on
Carl Millocker's stage operetta and is in
Agfa Wolfen Color.
Edwin Karpen Renovating
Maple Shade, N. J., Roxy
MAPLE SHADE, N. J.—A $10,000
improvement
program is under way at the Roxy
Theatre, which was acquired by Edw-in Karpen,
Philadelphia, in August. Karpen, who
also operates the Broadway Theatre, Palmyra,
will personally supervise the Roxy.
Seating capacity will be 580 when the
program of rearranging the seats to allow
for 36 inches between rows is completed.
Wooden seats in the front of the auditorium
have been removed and upholstered seats
Will be used throughout the theatre. The
ceiling is being insulated and side walls will
be of damask over approved acoustical material,
decorated with an attractive flowered
design on a pale beige background. Large
ceiling vents, installed originally to allow
heat to escape in summer, are being removed.
The auditorium will be air conditioned.
Prosceniums on either side of the stage
have been removed to permit installation of
a widescreen across the entire width of the
theatre.
Other improvements include remodeling the
restrooms in ceramic tile, redecorating the
lobby in gold and antique white, installing
new aluminum display cases and repainting
the front of the building.
Karpen plans to show first-run films two
weeks after Camden showings.
"With a 30 per cent improvement in sound
resulting from the installation of new
acoustics," said Karpen, "the place should
become the hub of entertainment in Maple
Shade."
Stanley Warner Field Men
Meet at the Home Office
NEW YORK—Stanley Warner zone managers,
other field and home office officers
and executives were called to a general business
meeting Tue.sday (15) by Hariy M. Kalmine,
vice-president and general manager.
Samuel Rosen, executive vice-president, siddressed
the meeting.
Zone managers present were:
Alex Halperin, Chicago; Moe A. Silver, Pittsburgh;
Harry Feinstein, New Hoven; Charles A. Smokwitz,
Newark; Ted Schlanger, Philadelphio; George A.
Crouch, Washington, end Pot R. Notaro, coast.
Home officers present were:
Stuort H, Aarons, Miles H. Alben, Stanley Amsfer,
James M. Brennan, Frank J. Domis, Not D. Fellman,
Gio Gogliardi, Harry Goldberg, Lester B. Isaac,
Frank J. Kiernon, Bernard G. Kranze, Herman R.
Moier, W. Frank MarshoM, Ted Minsky, W. Stewort
McDonald, Bernard H. Rosenzweig, Robert Schneider,
Charles I. Schnur, Louis Siegel, Fred StengI ond Jack
Yellin.
Out-of-town executives present were:
Saul Bragin, Pittsburgh; Dave Goldmon, Milwaukee:
Harry Kaolowitz, New Haven; John McKenna,
Newark; Louis F. Ribnitzki, Washington; William
Yurasko, Philadelphia; I- H. Barron, Chicago; A
Julian Brylawski, Washington; George Eisenberg,
Newark; Hermon Levine, Philadelphia; Ben Steermon,
Pittsburgh; Dick Wright, Cleveland, and Phil Zimmerman,
New Haven
Merged Publicity Firm
NEW YORK—Rogers, Cowan and Jacobs,
the new public relations organization formed
through the merging of Rogers & Cowan and
Arthur P. Jacobs Co.. has established its New
York headquarters at 3 East 54th St. The
South Beverly
west coast office will be at 177
Drive. Beverly Hills. Calif.
AA Picture Is Retitled
NEW YORK—"The Pagans" has been selected
as the final title of "Tlie Barbarians."
produced by William Pizor. which Allied Artists
will release in December.
E-4 BOXOFFICE October 19, 1957

. . Mrs.
. . . Patronage
. . The
BUFFALO
'The Teck Theatre, Buffalo's home of Cinerama,
now embarking on its newest production,
"Search for Paradise," disclosed it
has grossed more than $2,000,000 since opening
March 15, 1955. The Cinerama process has
attracted 1,168,796 customers in Buffalo. Earl
L. Hubbard and his son Earl J., two-man
publicity team at the Teck, declared the Teck
paid off a $218,000 investment in new equipment
with its initial film, "This Is Cinerama,"
which ran 48 weeks and di-ew 387,632. The
team said they estimate the new offering will
run "more than a year." A capacity house
of 1.207 saw its premiere October 9. The Hubbards
said "Cinerama Holiday" drew 369,810
during 33 weeks last year and "Seven Wonders
of the World" set the record with 411,354
during 60 weeks.
Two persons in Buffalo and Rochester, in
both of which cities "Around the World in
80 Days" is being shown, were among 1.000
special guests producer Michael Todd entertained
at his Madison Square Garden party
Thursday (17 1. The current Schine's Granada
engagement of the film made the Buffalonians
eligible, while the Schine Monroe
presentation in Kodak Town made the
Rochesterians eligible. The king-size Todd
soiree celebrated the fu-st anniversary of the
Todd-OA production. In a wire to Carl Dickerson,
city manager for Schine in Rochester,
Todd explained that "as you know- the Garden
seats only 18,000 and if only the cast of
the picture had been invited we would have
had to hire Yankee Stadium for the overflow."
The former operators of the Cinema theatres
in Buffalo and Rochester, who pleaded
guilty the other day to failure to make federal
admission tax returns, will be sentenced
Monday (21). They are Philip Cohen of Caledonia
and Morris Slotnick of Brighton. Arranged
before U. S. District Judge Harold
P. Burke in Rochester, they admitted to two
counts each. Slotnick was accused by the Internal
Revenue Bureau of failure to file returns
on admission taxes totaling $923.33 and
$1,066 in two different quarters in 1954 and
1955. Cohen was charged by the IRB with
failing to make returns for $653.70 and $764.95
for two quarters in 1955.
A large crowd of industryites turned out
Monday il4i for the cocktail party staged in
the Buffalo Variety club by the local Nonpartisan
Show Business committee which is
aiding the campaign of Elmer F. Lux, independent
candidate for mayor. Dave Miller,
former manager of the Buffalo Universal
Pictures exchange, now retired, is chairman
of the Non-Partisan committee. George H.
Mackenna. managing direcor of Basil's Lafaytte,
is chairman of the Lux-for-Mayor finance
committee.
Erskine-Healy of Rochester has opened a
Buffalo office at 130 W. Chippewa St. and
the other day exhibited in the Peace Bridge
Motel its line of RCA commercial and industrial
sound equipment. The Buffalo office
is headed by Walter D. Erskine, vicepresident
of the company . Elmer
F. Lux is recovering from a back injury suffered
the other night when she fell near the
Walbridge building in Court street after leaving
the campaign headquarters of her husband
Elmer. The accident prevented her from
attending a brunch in the Variety club
in honor of her husband.
BOXOFFICE October 19, 1957
NEW ALBANY OFFICERS—New dfficers elected by the Albiun
Variety Club, left
to right: Elias Schlenger, first assistant chief barker; Max Zuckerman, dough guy;
Samuel E. Rosenblatt, chief barker; Aaron Winig, property master, and Irwin Ullman,
second assistant. Ullman, Winig and Zuckerman were re-elected. Al Kellert retired as
chief barker.
ALBANY
IJarry Burke is reported to have returned to
the Walter Reade organization as manager
of the Community in Saratoga. He directed
the de luxer for some time. Burke is
also public safety commissioner in the Spa
at the Morris in Morrisville
was not quite as good last summer as it was
in 1956. Leon Duva said. "However, you sometimes
do business when you haven't expected
it," he added. Three films which clicked for
Duva were "Island In the Sun," "Affair to
Remember," and "Gunflght at the O.K.
Corral."
Jules Perlmutter postponed the opening
of the Strand in Watervliet as an art house
for two weeks . Fabian organization
was strongly represented at the Variety Club
golf tournament and dinner. Attending were
Elias Schlenger, division manager; Irwin
Ullman, area drive-in supervisor and promotion
director: Phil Rapp, Schenectady city
manager, and Lou Rapp, manager of the
Plaza, and Gene Ganott, manager of the
State there; Dick Murphy, boss of Proctor's
in Troy, and Ed StUlman, manager of the
Cohoes In Cohoes.
A cancer forum In the Strand the morning
of November 7 will be highlighted by the
showing of a 20-minute American Cancer
Society film, "Self Examination of the
Breasts," and a discussion of the subject by
five Albany area specialists. Admission will
be free to women. AI Swett, Strand manager,
donated u.se of the theatre.
The Troy in Troy opened a two-week engagement
of "Around the World In 80 Days"
at $1.25 to $2. "The Ten Commandments"
racked up a fine gross on a two-week run
J.
at the Troy with a $1.50 top . . . Arthur
Newman, who for years served as Republic
manager here and who for the past 12 months
has been selling independent product in the
Albany and Buffalo territories, will take on
the Continental Pictures line, effective November
1. Walter Reade jr. controls Continental.
Newman also sells Times and UMPO
releases . . . Jules Perlmutter said business
at the Fort George Drive-In, Lake George,
and the Star-Lit at Watertown was about
15 per cent better this season than last.
Johnny Gardner Joins
New Heater Venture
ALBANY—Johnny Gardner, who recently
sold the highly successful Turnpike Drive-In
at Westmere to Neil Hellman, will be connected
with the Tarrant Manufacturing Co.
of Saratoga Springs in the sale of a newtype
in-car heater "which does not require
outside electrical connections, remote control,
or a motor."
Gardner predicted the heater could increase
the drive-ln potential 200 to 300 per cent,
and would make po.ssible operation in northeastern
New York until Christmas, and "add
from February 15 to April in the spring."
Gardner pronounced the new heater "very
practical and workable." He disclosed that
space for a booth to display the heater had
been reserved for the TESMA show, to be
held in conjunction with the Theatre Owners
of America convention at Hal Harbour, Fla..
November 20-23. Gardner will attend with
his wife. Alan Tarrant, president of the Spa
company. Is also to be on hand.
The Tarrant company, over 60 years old.
has manufactured mulching equipment devices
to pick up leaves at curbs and other
machines. A "litter-shark," which collects
and pulverizes tin cans and bottles, has been
produced by Tarrant for use at drive-ins.
Tarrant's tw-o sons are associated with him
in the manufacturing enterprise.
Cast for The Buccaneer'
Included in the cast of Paramount's "The
Buccaneer" will be Charlton Heston, Charles
Boyer, Clair Bloom, Inger Stevens, Henry
Hull and E. G. Marshall.
BEciiijaa
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NEW YORK
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E-5

. .
. . Gene
. . Mr.
. . Frank
Calm in Theatre Blaze
After Patron Is Lectured
WHEELING, W. VA—An audience of 2,000
persons reacted extremely well when new
lights set the curtains aflame at the Capitol
One frightened woman leaped from
Theatre.
her seat and dashed for an exit. Before she
had gone too far, however, a Wheeling police
officer in the audience took her by the arm
and escorted her back to the seat. He then
proceeded to lecture her on what her instinctive
but unthinking reaction could have
caused in the otherwise calm audience. Joe
Lathan, actor for 40 years, appearing in "No
Time for Sergeants," said it was a "wonderfully
controlled crowd." The show continued
after the fire was put out.
Gas Goes on and Things
Warmer in Philipsburg
PHILIPSBURG, PA. — Tlus community's
two theatres, the Rowland and the Majestic,
were the first to be cut in on the natural gas
facilities of Counties Gas Co., which opened
its main on two streets to allow the business
section to have heat for the first time this
season. The Rowland Theatre management
immediately posted a large sign: "We have
heat." To a stranger this might seem odd,
but to the people depending on natural gas
it was the best news in weeks. In recent prior
weeks the theatres were open only a few
nights, but "things are warmer in Philipsburg."
according to Harold Graffius, proprietor
of the Rowland Theatre.
COMFORT
your patrons' consideration
IS
BUT .
. .
cost and maintenance expense
are yours.
INTERNATIONALS completely
satisfy you and your patrons.
Write, wire or phone
in Baltimore
.
"Jack"
iiH^
Douses
202 West Foycttc St Phone: BRoodwoy 6-S369
... Of
International Seat Division
Union City Body Company, Inc.
Union City, Indiana
PITTSBURGH
Pittsburgh Railways Co. trolley and bus
operators went on strike early Monday
when their union bosses would not sign a
new two-year agreement which would give
a wage hike to operators. The PUC had
agreed to another fare boost of 3 cents to permit
the wage increase, and it had gone into
effect the day before the walkout. Two years
ago the operators were out on strike for 35
days at the great inconvenience of the public.
. .
Ruth freely, 20th-Fox contract clerk, and
David Abell. salesman from Boston, who were
married Saturday (12). honeymooned in New-
York and Boston. Bride will resume duties at
the film exchange office
borough council president
. Perryopolis
Thomas Karolcik
of the Perry Theatre announced a 9 p.m.
curfew for teenagers in his small Fayette
County community. Trouble-making smarties
are responsible.
KDK.A-TV, channel 2, has more than a
million dollars tied up in film licensing contracts
for telecasting packages of feature
movies from 20th-Pox. RKO, Republic. UA
and WB studios, and now has "the biggest
TV film file in the nation" with the licensing
of 300 features from MGM. The MGM features
have been showing for many months
on the channel 10 station at Altoona and
they will be inaugurated on local channel 2
in
November.
Floyd Klingensmjth. Tarentum outdoor exhibitor
and Natrona Heights sports figure
who used to be a salesman for Columbia
Pictures here, is dii-ectly or indirectly responsible
for the 18 western Pennsylvania natives
who are currently members of Columbia University's
varsity and freshman football squads.
A former Lion star himself, he acts as scout
for his Alma Mater in this area.
Mary Civitarese has reopened the Strand
Theatre at Pitcaim, dark a number of months
. . . Joe McCormick, Warner exchange broker.
became father of a daughter born October
12. The McCormicks also have a 9-year-old
daughter
. Jacobs, Paramount manager,
was in Oklahoma City to attend the
funeral of his mother . Dohrman,
World War I Navy flier and area newsreel
photographer for many years is shunning
excitement now and lives almost a monk's
life in a basement office at St. Joseph's Seminary,
Dunwoodie, Yonkers, N. Y.
The Lee Conrads of the Park Tlieatre,
Meadville, again are grandparents. A fourth
child, a daughter, was born to their son and
daughter-in-law. the Don Conrads. Don manages
the ABC Drive-In Theatre at Baden
. . . Press agents Duke Hickey and Zac Freedman
were here . and Mrs. Raymond
Showe of Theatre Candy Co. and Showe Confections
Co. plan to attend the TOA-TESMA-
TEDA convention at Bal Harbour, Fla., November
20-23 ... Mr. and Mrs. Harry Rachiele,
city area exhibitors, have taken temporary
residence in Phoenix, Ariz., and Harry
reports that his wife's arthritis has responded
very favorably to the dry atmosphere there.
Widescreen For Ozoner
SPRINGBORO, PA —Maple's Drive-In here
recently widened its 52-foot screen to 78 feet.
Paul Remaley is the owner.
'Time Limit' Opening;
UA Promotion Contest
NEW YORK — "Time Limit." starring
Richard Widmark and Richard Basehart.
will open at the Victoria Theatre Wednesday
(23). The United Artists release marks
the debut of Widmark as a producer and wa^
directed by Karl Palden. actor, making his
debut behind the cameras.
United Artists has set a national exploitation
contest that will award SI,000 in prizes
to field men staging the best local promotions
for "Time Limit." according to Roger H.
Lewis. UA national director of advertising,
publicity and exploitation. Judges for the
"Time Limit" promotion contest are: Lewis.
Alfred H. Tamarin, assistant to Lewis: Mori
Krushen, exploitation manager; Mort Nathanson,
publicity manager, and Joseph
Gould, advertising manager.
Carl Poke, Pittsburgh,
Dies; Long an Exhibitor
PITTSBURGH—Carl A. Poke, retired local
theatre owner-manager, who had tjeen in
declining health in recent years, died Tuesday.
He had operated the Shiloh Theatre on
Shiloh Street, Mount Washington, which overlooks
downtown Pittsburgh, more than 25
years.
Before him his father, the late Henry Poke,
a pioneer exhibitor, had operated this theatre,
which in recent years has been directed
by Paul Bronder.
Carl Poke was one of the most popular exhibitors
in the area, and when he withdrew
from this business he took a political job In
the city: illness, however, had idled him for
a long time.
Surviving are his wife Florence, a son Carl
F., and a sister Mollie and a brother Raymond.
John Wincek, 43, Dies
NEW CASTLE. PA.—John Wincek. 43.
partner-owner with Al Tate at the indoor
Hi-Lander Theatre here and the Hi-Way 51
Drive-In in the Beaver Valley, died recently ,
in the Cleveland Clinic after an illness of
about two months. Born here Oct. 3. 1914. the
son of the late Mr. and Mrs. Simon Wincek,
he managed the Hi-Lander since it was
erected A former city policeman, he is survived
by his wife Janet, sons Roger and
Thomas and daughter Karen Sue.
Ticket Scalpers Guilty
PITTSBURGH — Three men were found
guilty of scalping tickets for the televised
version of the Marciano-Moore fight at downtown
theatres in the fall of 1955, and were
fined a total of S450 and placed on probation.
Not only did they sell completely fake tickets
but they charged S4.50 for fake tickets marked
at S3.50.
Test Law on Sunday Films
PITTSBURGH—The superior court has before
it the constitutionality of the state law
which regulates Sunday movies. Seven judges
are listening to oral arguments in a case
which arose in Franklin County common
pleas court in a decision handed down by
Judge Chauncey M. Deputy.
Gordon Douglas directed and Martin
Rackin produced Warner Bros. "Port Dobbs."
E-6 BOXOFFICE October 19, 1957

. . Harton
. . Charles
. . . The
. . Don
. . Viola
. . Clara
. . Johnny
. . The
. . Fox
PHILADELPHIA
Otanley Warner Theatres exercised an option
to purchase the Taylor Zimmerman
theatres— the Keystone. Liberty and Orpheum
at Philadelphia and the Stanley at
Chester—which were being operated on lease
by the SW chain ... A six-week Foreign
Film Festival started Wednesday (16) at ten
neighborhood theatres— the Castor, Broad,
Spruce and Hill in Philadelphia; Grand in
Norristown. Harrison in West Chester, Manor
in Norwood, Bryn Mawr in Bryn Mawr, Highway
in Jenkintown and Ritz in Oaklyn.
Bookings include "Fernandel, the Dressmaker,"
"The Magnificent Seven," "Passionate
Summer," "Julietta," "The Last Bridge"
and "The Lost Horizon," according to Eddie
Gabriel, Capitol Films.
The West Chester Theatre Coi-p. request
for a zoning change to permit construction
of a drive-in theatre on West Chester pike,
the first theatre in Edgemont township, was
turned dow-n by the township supervisors, but
residents had asked that the Sunday movie
question be placed on the ballot in case the
drive-in was approved. So, in November, the
residents will vote on the question although
there are no shows there.
State police from Harrisburg went to the
Midway Drive-In on the Hummelstown-
Middletown highway and arrested Walter
Finch, lessee of the theatre, and his brother
Claude, the projectionist. They were held
on $500 bail on complaints that juveniles were
attending the alleged obscene movies despite
the "adults only" signs . B. Hamish,
retired motion picture operator of the Oxford
Theatre, died.
Fayette Amusement Sued
By Woman Patron
UNIONTOWN. PA.—Bessie Kovalcheck of
Luzerne township has filed suit here against
the Fayette Amusement Co., Brownsville, for
injuries resulting from alleged negligent operation
of the Plaza Theatre, Brownsville.
According to the suit, the plaintiff sustained
multiple leg injuries and certain complications
therefrom when she tripped over the
film and film containers in an aisle of the
theatre. One count asks $2,000 compensation
for mentaJ and physical anguLsh; the second
count asks $2,000 for losses in compensation.
Outdoor Screen Replaced
PITTSBURGH—National Theatre Supply
has completed construction of a steel screen
in record time for Ralph Fenton's Spotlight
88 Drive-In in Beaver Valley. The preceding
screen wa,s demolished in a windstorm. Newplayground
equipment near the screen also
was destroyed by the storm and the falling
screen. Harry Russell, NTS manager, said
that a temporary screen was in use a fewdays
while the permanent structure was being
erected.
Baltimore County Grants
Airer Building Permit
BALTIMOR E—Permission has been
granted by Baltimore county zoning officials
for the Valley Amusement Co. to build a
drive-in and amphitheatre on Reisterstown
road in Garrison.
Opposition to the drive-in, designed to accommodate
1,240 cars and an amphitheatre
seating 3,000 persons, w-as centered on traffic
hazards resulting from increased vehicular
movement in the area.
The order granted by the county zoning
officials stipulates adequate traffic controls
must be provided for the decision to take
effect. Nearby residents w-ho opposed the
project indicated they would take the issue
to the county board of appeals.
Lucrative Theatre Doomed
PITTSBURGH—Before ground is broken
about next March 1 for the proposed allpurpose
Lower Hill arena, the Auditorium
Authority has considerable property to acquu-e.
including the Rhumba Theatre on
FuUerton street, a landmark and amusement
center of the Lower Hill district. Operated
successfully by its ow-ner for many years,
Jake Soltz says that he is saddened that he
is being forced to bow out of exhibition.
While many theatres in the city area have
run into financial troubles and some have
been forced out of business, the Rhumba has
always been a money-maker for Jake and
his son Sidney, who has managed this theatre
for a number of years.
BALTIMORE
Accepting: invitations to the Variety Club's
party for barkers from nearby cities included
Sam Diamond of 20th-Fox, Al Blofson,
John Golden, Harry Romain, Lester Wurtele
and Sylvan Cohen, chief barker, all
from the Philadelphia Variety Club; Norman
Silverman. Gene Tunick, Ralph Pi-ies, Ed
Emanuel, Meyer Lewis, Leonard Matt, Paul
Klieman, Harry Batlin, Leon Cohen and
I. Ostroff, Marvin Goldman, Ben Caplon,
Jake Flax, Harold Saltz, Herbert Gillis,
Charles Wingfield, Sam and Ross Wheeler,
Herb Benin, Sid Cooper, Al Kane and Harold
Klein. Freddie Sapperstein of Columbia,
was host for the evening.
Willard Saffer, manager of the Film Centre,
w-as confined to his home with the flu . . .
Howard Wagonheim, vice-president of Schwaber
Theatres, was away from his desk due to
Milton Schwaber, head of the
illness . . .
theatres bearing his name, w-as in New York
for the World Series.
Charles Hadell. assistant manager of the
Five West, is a victim of Asiatic flu . . . Maurice
Hendricks, booker for the Hicks-Baker
Theatres, was in Washington visiting the exchanges
. Grimes, district manager
for Stanley Warner, w-as here on business.
WASHINGTON
pUeen Oliver, 20th-Fox, w-as elected eastern
regional director at the WOMPI conven-
. . Lillian Lee, Paramount
tion in Memphis last w-eek (11). Local delegates
Thelma Powell, Josephine Storty and
Anna Petrone came back w-ith glowing reports
of the w-onderful time they had. Miss
Olivier stayed in the south for a week's vacation
. . . Jack Harris, Equity Films executive,
was in from Philadelphia to confer with
Manager Bill Wilson .
bookkeeper, was convalescing at home
following an operation.
Roscoe Drissel, 52, at one time associated
with Loew's Theatres in Washington, Norfolk
and Wilmington, died Monday at the
Circle Terrace Hospital in Alexandria. In
1948 he left the motion picture industry to go
into the insurance business . . . Robert Goldhammer,
son of the Allied Artists executive,
is the new salesman in the local exchange
Fort Early Theatre in Lynchburg has
been closed and will be dismantled to make
room for a bank . Shore Drive-In at
Ocean City closed on October 6.
. . .
George Nathan and his wife Mary, National
Screen Service, were badly shaken
up and bruised w-hen a car crashed headlong
into theirs w-hen they were returning from
the Variety party in Baltimore last Saturday
night Bransfield, formerly w-ith the
.
Columbia booking department, is now booking
Booker Ethel Risdon
for Warner Bros . . . is vacationing in her cottage at Colonial
Beach . Smith is vacationing in New
York . Jeter was home with the flu
Elmer Moore of Columbia vacationed last
week, and became papa of a baby son . . .
Rose Frank w-as knocked down by a dog while
visiting friends and suffered severe head injuries.
.
. . .
2Cth-Fox cashier Agnes Turner went to
Ashville, N. C, to attend the Soroptimist
Clubs South Atlantic regional conference.
From there she went to Charlotte for the balance
of her vacation Manager Ira
Sichelman w-as home the flu . . . Laney
with
Payne and T. I. Martin, Pitts circuit, were
in booking .
Green, head of the
MGM music department, w-as a guest at the
United Givers fund luncheon at the Washington
Hotel The Stanton Theatre, located
at 3100 18th Street NE, is playing
"The Birth of a Nation" with a brand new
print.
Embassy Theatre Closed
In Cumberland, Md.
CUMBERLAND, MD.—The Embassy Theatre
was closed here recently by the Embassy
Theatre Corp. and the building will be remodeled
for retail business purposes.
Theatres still operating here are the downtow-n
first runs, the Maryland and Strand,
and two south end houses, the New- and
Leader.
JonnacdC
BOONTON, N. J.
Large Core
Greater Crater Area
means
MAXIMUM LIGHT
Evenly Distributed ^
in Pennsylvania—Blumberg Brothers Inc., Philodelphio—Lombard 3-7240
Nafional Theotre Supply, Philadelphio—Locuit 7-6156
Superior Theatre Equipment Company, Philadelphio
Rittenhouse 6-1420
Proiector Carbon Company, Tarentum—Aeodemy
4-3343
BOXOFFICE :: October 19, 1957 E-7

A9*tcUti ^e^K^nt
•SJiJV.^Vi the Cinematograph Exhibitors Ass'n
met for its general council meeting in
London last week it was shocked to learn
that Ealing Studios had decided to sell 100
of its old films to commercial television. In
the words of CEA president George Singleton.
"We feel that to give TV these films would
affect the industry very much. It might turn
the scales and the final position with cinemas
closing, would be worse for everyone." His
colleagues felt much in the same way. for
the delegates agreed for the matter to be investigated
further and if necessary a special
meeting of delegates be called.
Of course, the CEA is in a tricky position
with three important groups of circuits: ABC.
Granada, and Rank, now involved with commercial
television, and to some people its indignation
was a little stagey. In fact, the
head of Ealing Studios, Sir Michael Balcon,
put it this way: "TV is here to stay, but if
the CEA wants to take a stand against it,
surely it should first question the right of
its own members to be actively engaged in
providing TV programs and trying to win
as large an audience for them as they can."
In other words, the exhibitors who have
never attempted to protest against American
renters selling films to television are hardly
in a position to grumble about the selling activities
of Sir Michael and his colleagues,
particularly when the most important sections
of the Association are directly involved
in commercial TV.
• * *
Sir David Griffiths, president of the Kinematograph
Renters Society, is dead. He
died after being taken ill at the Pinewood
Studios 21st birthday party. He was 62. Sir
David entered the business on the renting
side after World War I. Later he went to
the U. S. where he worked for Fox and
Famous Players. In 1926 he returned to
Wales and joined First National as Cai'diff
branch manager, eventually rising to become
the managing director of the company until
its merger with Warner Bros. After service
with MGM and Associated British Film Distributors,
he was appointed paid president of
the KRS in 1947. In 1953 he was knighted.
Sir David's death came as a surprise as
well as shock to Wardour Street. He had
been most active recently in propagating a
film industry board to act as an overall guiding
public relations body for the industry.
and he appeared to be in good health. During
his period as KRS president he had
striven hard to unite the industry and much
of the general harmony within the trade
today can be placed to his efforts. Among
his colleagues in the renting offices he was
accept as an excellent diplomat and conciliator
and his methods Of chairing meetings
were a byword for impartiality.
* « •
The show business columnist of the Evening
Standard is Tom Wiseman, a young man who
has a difficult job convincing himself that
he has to act as tough as he does to film
personalities because of "the column."
Fundamentally, Wiseman is a pleasant person,
rather shy, with quite a modest sense of
his own limitations. But give him Frank
Sinatra, Mike Todd or Errol Flynn, and a
strange madness comes over him. Gone is
the good natured shy young writer, and in
By ANTHONY GRUNER
his place is a cold, implacable clinical observer
of show business frailties. The result makes
for "good copy" for readers of the Evening
Standard, but for the publicity advisers
of his many "victims," severe emotional
upsets. Thus, if in the middle of a reception
for a visiting celebrity a publicist's eye droops
c.nd his color whitens a little, one almost m-
.vtinctively knows without turning round that
Wiseman has entered the room.
Last year Wiseman took time off to visit
Hollywood for six weeks and the series of
articles he sent back to London caused quite
a stir in Fleet Street. They have all been reprinted
with additional material taken from
tome of Wiseman's otlier columns and are
now available in book form entitled "Hollywood's
Seven Deadly Sins," Oldbourne Press,
15 shillings. Showfolk with friends in London
should try to get the book sent to them.
If ihey possess a broad sense of humor. Wi.seman's
bite is not too hard to take.
i- ^- •
The first fruits of the growing demand for
a European common market are likely to be
seen in the new Anglo-French film agreement
which is expected to be signed shortly.
Talks already have begun between officials
of the British and French governments, w'ith
Britain represented by Mrs. Phyllis James
and E. V. Marchant of the Board of Trade.
The chief item on the agenda will be the
number of U.K. films likely to be allowed in
France during the next year, lx)th with
and without licenses. Those without licenses
will be the films which will be covered on
a reciprocal basis by British companies in
Britain playing French films on their cinema
circuits, and those with liceiises based on
the normal quota allowable in France. It is
confidently expected that the nimiber of
licensed films is likely to show an increa.se
KOWLEY VISITS LONDON—John H.
Kowley. Variety Club International chief
barker, is attentive as James Carrera.s,
international convention chairman, points
to a schedule of events for next year's
convention in London. Carrera.s, who is
past chief barker of the London tent,
presented Kowley with a pair of George
III candlesticks at a luncheon in his
honor to commemorate his first visit to
the British tent.
Kenneth W. Murray Gets
AA International Post
NEW YORK—Kenneth W. Murray, former
secretary of Associated British Pathe,
Ltd., has been named
Allied Artists International
general representative
in the
United Kingdom and
Europe by Norton V.
R i t c h e y. president.
Murray replaces Edwin
J. Smith.
Murray, a veteran of
over 20 years in the
industry, covering all
phases of its operation,
joined AA Interna-
Kenneth W. Murray tional this September.
He will direct AA International's operations
in the United Kingdom and will also handle
the company's interests in other areas. He
will headquarter in London but will shortly
start a tour of major European centers where
AA International maintains offices.
this year, compared with previous periods. I
Certainly relations between the British and
|
the French film industry have never been
so good, and both industries are much in
favor of the film approach to the European I
common market.
* * *
There is no question about the European
mindedness of the Rank Organization. Hardly
had they finished an Anglo-French premiere
for the French Resistance film, "Seven
Thunders," with Stephen Boyd, than Londoners
were treated to an even bigger Anglo-
German premiere last week at the Odeon
Marble Arch when "The One That Got Away"
was screened, and Hardy Kruger one of Germany's
leading film stars came along to attend
the premiere. With him was his wife
and child, as well as Frau von Werram,
widow of the German air ace portrayed by
Kruger, in this extremely well made, fast
moving thriller about the only German pilot
who escaped from Allied prisoner of war
camp and returned to his fatherland. Directed
by Roy Baker and produced by Bill Mc-
Quitty, the picture can't fail to make big
money in Britain and particularly in Germany.
At the opening night there were many
British prisoners of war who had escaped
from Germany, plus a number of leading
representatives from the German motion picture
and cultural societies in this country.
Tudor Adds Six Features
To Releasing Schedule
NEW YORK—Moe Kerman, president of
Tudor Pictures, has acquired U. S. and Canadian
theatrical distribution rights to six
new films. They are "The Crooked Sky."
starring Wayne Morris and Karin Booth;
"Kill Me Tomorrow," starring Pat O'Brien
and Lois Maxwell: "Million Dollar Manhunt,"
Richard Denning and Carole Mathews;
Mailbag Robbery." Kay Callard and Lee
Patterson; "Assignment Redhead." Paul
Cai-penter and Kay Callard, and "One Extra
Day," Richard Basehart and Simone Simon.
In Role of Bandit's Daughter
Playing the role of Teresa, daughter of a
famous South American bandit, in UA's "10
Days to Tulara" is Grace Raynor.
&-8 BOXOFFICE October 19. 1957

I
AND VIEWS f^l*e;: 'PRODUCT I ON C E nT E R
Hollywood Office— Suite 219 at 6404 Hollywood Blvd.. Ivan Spear. Western Manager)
Premiere of 'Hairpin
At Hollywood Airer
HOLLYWOOD—For what is
reportedly the
first time in the history of the industry, a
motion picture received a drive-in premiere
when Paramount's "The Devil's Hairpin"
opened at the Victory Drive-In here Wednesday
(161.
The novel event was attended by sports car
drivers, with various sports car clubs in
.southern California participating. Previous
to the outdoor screening, which was also
attended by Cornel Wilde and Jean Wallace,
stars of the film based on sports car racing, a
buffet was held at the Grand Prix restaurant,
after which a caravan, headed by top race
drivers, proceeded to the Victory. Tickets for
the outdoor premiere were available to the
public,
* ^ «
Something new in premieres is the one
being staged by local TV personality Tom
Dugan, who has a role in Paramount's "Hear
Me Good." Dugan will hold his own world
premiere of the film October 28 at the Paramount
studio theatre. Those writing in for
tickets must make a contribution to a charity
of their own choice for admission.
Stars, industry leaders and civic officials
accepted invitations to attend the Thursday
night (17i premiere of U-I's "My Man Godfrey"
at Grauman's Chinese Theatre.
Heading the list was June Allyson, who
stars with David Niven in the film. Others:
Anna Maria Alberghetti, Keith Andes, Edgor Bergen,
Rossono Brozzi, Rory Calhoun, Lita Baron, Jeff Donnell,
Evo Gabor, Zsa Zsa Gabor, Joanne Gilbert, Rock
Hudson, Jeffrey Hunter, Tab Hunter, Martha Hyer,
Carolyn Jones, Curt Jurgens, Burt Lancaster, Art
Linkletter, Agnes Mooreheod, George Nader, Leslie
Nielsen, Kim Novak, John Saxon, Gia Scola, Ann
Sheridan, Jan Sterling, Jeffrey Stone, Corinne Calvet.
Chill Wills, Natalie Wood.
Ross Hunter and Henry Koster, producer
and director, respectively, also were present.
A large star turnout greeted Columbia's
invitational press preview of "Pal Joey" Tuesday
night (151 at the Egyptian Theatre. The
Essex-George Sidney production stars Rita
Hayworth, Frank Sinatra and Kim Novak,
who attended, as did:
William Bendix, Robert Wagner, Natalie Wood,
Tob Hunter, Rhondo Fleming, Betty Groble, Jack
Lemmon, Jon Sterling, Peter Lawford, Dean Martin,
Jomes Moion, Robert Mitchum, Jack Palance, Vero-
Ellen, Margaret Whiting, Mane Wilson, Dana Wynter,
Ell Wallach, Cliff Robertson, Wanda Hendrix, Victoria
Show, Robert Cummings, Debbie Reynolds, Eddie
Fisher, Lauren Bocall, Kathryn Grant, Ernest Borgnine,
Roger Smith, Phil Carey, Joan Collins, Donald
Crisp, Julian Blaustein, Roger Edens, William (aoetz,
Harold Hecht, Mervyn LeRoy, Al Lichtman, Harold
Mirisch, William Orr, Richard Quine, Benjomin Thau,
Steve Trilling, Fred Zinnemann.
* * *
Elvis Presley will be in his hometown of
Memphis October 24 when MGM holds the
world premiere of the singer's latest motion
picture, "Jailhouse Rock" there. The film was
screened at the studio Tuesday

Frank
Head LA Theatremens Chest Drive
&a,ec44,tio.e. ^nxutele^d.
Ea.st: Paul Nathan, associate producer for
Hal Wallis' Productions, planed to Gotham
for the first preview of "Wild is the Wind."
* • •
East
:
and Maury King left for London
to set up promotional campaigns for
"Rodan!"
* • •
West: Producer Pandro S. Berman returned
after conferences with MGM home office
executives.
« * *
East: Milton R. Rackmil. U-I president,
flew to Manhattan for conferences with studio
executives.
* • •
Ea.st: Fred Zinnemann flew to Brussels to
"The Nun's Story."
start
M. Spencer Leve (second from right), vice-president and Southern California di-
\ision manager, Fox West Coast Theatres, heads the volunteer organization for the
Community Chest Drive. Members of the group, from left: Sherrill Corwin, president.
Metropolitan Theatres; George Smith, director of public relations. Pacific Drive-In
Theatres, and Jack Goldberg. Berman Bros. Theatres,
HOLLYWOOD—Los Angeles motion picture
theatre employes have started their
Community Chest campaigns, striving for an
overall goal of $13,053 to help support the
167 Chest-supported services.
M. Spencer Leve, vice-president and southern
California division manager, Fox West
Coa.st Theatres, chairman of the motion picture
soliciting unit, announced the following
top chairmen for the campaign:
Sherrill Corwin. president, Metropolitan
Theatres Corp.. chairman of campaigns in
Hollywood TV Group
Asks Emmy Pruning
HOLLYWOOD—A new awards setup for
the Academy of Television Arts and Sciences
has been recommended by the local chapter
and forwarded to New York for consideration.
Wayne Ti.ss and Jack Webb of the awards
committee lined up the new suggestions, and
it is understood that the Hollywood group
is recommendmg a drastic lessening of the
number of awards. A member of the committee
will go to Gotham to attend the upcoming
New York chapter meeting on Emmies.
• * •
Charles C. Barry. MGM vice-president in
charge of television, has announced a unique
experiment designed to bring TV audiences
In direct contact with the producer. The plan,
already operating in connection with MGM-
TV's Thin Man series, includes sending detailed
questionnaires to 20,000 members of
.500 civic and .social organizations in more
than 100 cities, w.'iich gives the viewer an
opportunity to expi-e.ss his critical remarks
regarding script, acing, direction, camera
technique and overall production.
Heads Holly AGVA Office
HOLLYWOOD—James L. Kelly, assistant
manager of aGVA's local office, has been
upped to branch manager, in the spot vacated
by Irvin P. Mazzei, promoted to western
regional director of the union. Mazzei is
closing the Seattle office and opening one in
Portland as well as in Hawaii.
run downtown and Hollywood theatres:
first
Jack Berman. Aladdin Enterprises, chairman
of campaigns in independent and conventional
theatres, and William Porman, president.
Pacific Coast Drive-In Theatres.
Alfred R. Taylor, manager. Paramount Pictures,
is chairman of the distributor campaign.
In addition to these chairmen, Leve said
that hundreds of men and women in the
motion picture theatre business are serving
as committeemen, employe Chest chairmen
and solicitors.
Foreign Editors Hosted
At Studio Commissary
HOLLYWOOD—Pier Angeli. Taina Elg and
Myrna Hansen hosted a luncheon in the
MGM commissary for 19 foreign journalists
and national leaders who arrived from Paris.
The group later visited the sets of "Merry
Andrew" and "The Sheepman."
The nations and their representatives:
Italy: Gen. U. S. Musco. director of Ciampino
airport: Gen. Renata Abbriata. director of
civil aviation: Alberto Baini, editor of La
Settima Incom; Arthuro Lucchini. editor of
Oggi: Edward Hill, editor of Daily American:
Dr. Giorgio Salvioni. editor of Epoca Ariana.
Spain: Alberto Reig. director of Spanish
government newsreel: Senor de la Chicci.
Switzerland: Dr. Edmund Richner. aviation
editor of Zurich's Neue Zuercher Zeitung:
Einz Kilmm of Die Tag: Jean Paul Darmeister,
commentator for Geneva Radio.
France: Pierre Hebel. Agence France
Pres.se: Pierre Voisin. Le Figaro: Bernard
Chenot. secretary general. Economic Council:
Henri de la Villarabel. Compagnie Francaise
de Petroles.
Award for Frank Borzage
HOLLYWOOD— Frank Boi-zage has accepted
an invitation to fly to Rochester, N. Y.
October 26 to accept a special George Eastman
film award for "contributing the most to
the motion picture industry during the years
1925-1930." Last year Borzage was recipient of
a similar award from the Eastman House for
his contributions to the screen during the
years 1915-1925.
East: Producer David Diamond flew to
London to coordinate w'ith Eros Films. Ltd..
the plans for putting "The Giant Behemoth"
before the cameras in England.
* • *
East: George Weltner, vice-president m
charge of sales for Paramount: Jerry i>ickman.
ad vice-president, and Charles Boasberg,
Paramount sales executive, planed to
Tokyo for a sales session of the far east division.
* •
West: Lew Schreiber, executive assistant to
20th-Fox production topper Buddy Adler,
returned to the studio following conferences
in New York.
* * *
East: Harry L. Mandell, vice-president of
AB-PT Pictures, planed to New York to confer
with home office executives.
* • •
West: Sol C. Siegel arrived home after a
month m Europe.
* * *
West: Producer Charles Schneer returned
from a three-month European location with
"The Seventh Voyage of Sinbad."
« * *
West: Bill Hendricks, Warner studio publicity
chief, returned from New York conferences
with studio executives.
* » *
West
: Allied Artists Producer Scott R. Dunlap
retuined from London conferences with
Robert Clark, managing director of Associated
British-Pathe.
Jewish Honor to John Stone
HOLLYWOO D—Writer-producer John
Stone received the highest honor which can
be conferred by a synagogue to a layman at
Hollywood's Temple Israel Wednesday (16).
The title of President-Emeritus Honoris
Causa was conferred on him for his fulltime
religious and interfaith activities. Flecently
70. Stone, now retired, was writer of the
original Charlie Chan scripts and discoverer
of such stars as Shirley Temple. Gary Cooper
and Rita Havworth.
Walt Daniels Quits RKO
HOLLYWOOD— Walter Daniels resigned as
RKO studio production manager. His last
assignment. Just completed, was on Icanout
to David O. Selznick for added scenes on "A
Farewell to Arms."
W-2 BOXOFFICE October 19, 1957

lA Cartoonists to NLRB
And Guild Hurls Charge
HOLLYWOOD—The battle between the
lATSE screen cartoonists Local 839 and the
independent Screen Cartoonists Guild broke
out anew with the filing of a National Labor
Relations Board petition by the lA union to
represent workers at TV Spots. Inc.
The independent producers in the animation
field already pacted by SCO have been
threatened with a secondary boycott by the
lA, Lawrence Kilty, business agent of the
guild, charged, and have been told that unless
they sign with Local 839. lA theatre projectionists
will not show their product, and
labs, cameramen and editors will refuse to
handle their footage.
These charges were denied by Don Hillary,
business agent of Local 839. who declared
that the NLRB filing for employes at TV
Spots was the result of a petition requesting
a change, filed by the workers there.
ShuU Bonsall, president of TV Spots, also
denied that he had heard threats from
the
lA.
The traditional dividing line in Hollywood
has given SCG most of the TV work and lA
most of the theatrical cartooning.
Art Directors Society
Elects Officers for '58
HOLLYWOOD—The annual election of the
Society of Motion Picture Art Directors was
held at a general meeting of membership at
the Bel-Air Hotel Wednesday, with Serge
Krizman. president, being opposed for reelection
by Daniel Cathcart, MOM art director.
Vice-presidential candiates were Marvin
Davis. Leo Kuter. and Men-ill F*ye. Malcom
Bert and Lawrence Klein, incumbent secretary
and treasurer, respectively, were unopposed.
Nominated for administrator were Leo
Kuter, incumbent, and George Patrick and
Richard Riedel.
Nominees for the board of directors were
John McCormick. Harvey Gillett. Eddie Imazu,
Randall Duell. Walter Tyler. Gibson
Holley. Walter Simonds. Charles Myall. Robert
Clatworthy, Leo Kuter, Claudio Guzman
and Carl Macauley and for assistants at
large to the board, Leroy Coleman, Leroy
Dean and Stan Jolley.
Choreographer Drive
Backed by Stan Rubin
HOLLYWOOD— Believing that the choreographer's
contribution to a motion picture is
of equal importance to contributions made by
other talents already recognized by the
Academy of Motion Picture Art5 and Sciences,
Producer Stanley Rubin announced that he
is actively backing previous efforts of others
to gain Academy recognition for motion picture
choreographers.
In a letter to George Seaton, Academy
president, Rubin urged that the establishment
of an Oscar category for choreographers be
considered in time for inclusion on this year's
balloting which will begin next February.
Changes
Title
The Puzzle (Anglo-Amalgamated) to
STRANGE AWAKENING.
The Midwich Cuckoos (MGM) to THE VIL
LAGE OF THE DAMNED.
On the Make iAA> to IN THE MONEY.
ARRESTINGLY similar to an old inner
tube are the public relations of the
motion picture industry—no sooner are
they patched in one spot than they spring a
leak in another.
Tlie most recent of such leaks— it was indeed
a full scale blowout—came in the lastminute
decision to cancel the widely touted,
22-day, 17-city Golden Jubilee tour of Hollywood
stars that had been painstakingly blueprinted
and intensively ballyhooed as the
piece de resistance in a badly-needed campaign
designed to rekindle the public's waning
interest in theatrical film fare and to
rewin some of the loudly-lamented lost audience.
To begin with, the proposed undertaking
was none too brilliant and anything but
startfengly original. When it was initially
announced, many were the reactions that the
exploitation and merchandising brains of
filmdom. which often function so effectively
in exploiting individual stars and/or pictures,
certainly could have been expected to
come forward with some idea less hackneyed
than a star tour, a drum beating gimmick
that has been worn shabbily thin through
two decades of intermittent usage.
Commenting on the abioipt cancellation
thereof may have the appearance of crying
over spilled milk—sour spilled milk, in fact.
Nor is anything to be gained at this point by
undertaking to allocate blame for the fiasco.
Nonetheless, there are some facets of the
deplorable debacle which unavoidably invite
annotation.
Reportedly, the Motion Picture Ass'n of
America's principal reason for calling off the
ill-starred venture—and along with it. apparently,
virtually all other adjuncts of the
Golden Jubilee campaign—was inability to
interest enough stars of suitable stature in
making the tour. During the time that details
of the goodwill-building trek were being
planned, several committees on both
coasts held many meetings to discuss and,
ostensibly, perfect such plans. These groups
constituted men from the higher echelons of
production and distribution as well as the
professional publicists and exploiteers in their
respective employ. Certainly, somewhere
along the line, some of these men should
have been able to definitely ascertain whether
or not the desired luminaries would be available,
thereby avoiding the embarrassment
to the entire trade of an eleventh-hour, manifestly
inexplicable annulment of an undertaking
that had been treated to such a superlative
advance build-up.
And what about the cost of all this preparatory
labor? Duke Wales' Studio Publicity
Directors Committee of the Motion Picture
Producers Ass'n augmented its staff of Wales'
milquetoast minions; similar expansion of
personnel obtained on the East Coast: there
were transcontinental treks for the purpose
of huddles on the forthcoming momentous
event; and other expensive gestures too numerous
to list. An original and substantial
$100,000 had been appropriated for the enterprise.
It would be interesting to ascertain
just how much of the hundred grand was
spent—and now proven wasted—by the .squaring
off for the big endeavor.
If there is a lesson to be learned from the
unfortunate farce, it possibly teaches that
any worthwhile project created to help resolve
some of the trade's overall problems is
deserving of the complete and continued attention
of the industry's top brass, men who
have proved through past performances their
ability to make resounding successes of comparable
ventures which benefit their own
respective accomplishments. They cannot and
should not be entrusted to men who. despite
the fact they are generously paid to devise
ways and means of bolstering movies' public
and pres.s relations, lack the knowhow. experience
and initiative to attain the desired
ends.
So. the mountain labored and failed to
bring forth even a 111', sickly mouse, obviously,
because gestation was entrusted to inept supervision.
On the other side of the ledger, consider
the recent humanitarian undertaking: sparkplugged
by comedian Jerry Lewis who recently
headed a group of entertainers who
performed over a closed circuit of NBC-TV
for a tot doomed to death by muscular dystrophy
in a sanitarium at Lakesville, IMass.
Due to the efforts of Lewis, the lad. whose
doctors say will not live to see his next
birthday, was given a show fit for a king,
with the costs of line charges direct to the
sanitarium and other expenses shared by the
comedian, NBC and the Muscular Dystrophy
Ass'n.
A warm-hearted, sincere, praiseworthy gesture
of this kind and the widespread and deserved
publicity it was accorded by press and
radio does more to put a patch on filmdom's
leaky public relations than could a SIOO.OOO
star tour, even had it been staged—and for
free, already.
Either it was a space-grabbing gag or it
sets a new. all-time high in absurdity from
the Title-Tinkers Corner. From Alex Evelove,
intelligence that " 'The Saga of the
Viking Women and Their Voyage to the
Waters of the Great Sea Serpent' is the new
title for the Roger Corman-American International
Pictures production known earlier as
'Viking Women' and then 'Viking Women vs.
the Sea Serpent.' "
When the Corman opus was announced
under its original title, there was some eyebrow
raising and printed innuendos because
of the similarity of that initial tag to "The
Vikings," high-budgeter being made by Kirk
Douglas' Bryna Productions.
Perhaps this is Anxious Alex's attempt at
turning the tables, in which he succeeded
materially as concerns tradepress coverage.
From Al (Moses) Finestone information
that " 'The Ten Commandments Weeks' has
been proclaimed by Mayor C. D. Baker of Las
Vegas in tribute to the Cecil B. DeMille production
of 'The Ten Commandments.'
Any Hollywoodsman who has come away
from the Nevada spa talking to himself—and
who hasn't?—is qualified to add a few commandments
of his own to the origrinal ten.
BOXOFFICE October 19, 1957 W-3

. . . Sam
. . Ann
. . Peggy
'Raintree Marks 195 in LA Opening Fox Wesl Coasl Men
While 'Eagels/ 'Costello Hold Well In District Sessions
LOS ANGELES—"Raintree County." hardticket
opener, kicked off the local firstrun
business with a socko 195 per cent. Of
the holdovers "Jeanne Eagels" in its 11th
frame tied with "The Story of Esther Costelio"
in its second week, at 110. "Perri" held
steady in its seventh week at 100. On the
art house front "The Roots" clocked in at
95 while "The Green Man" finished out its
5th stanza with 90.
(Average Is 100)
Beverly Canon The Green Man (DCA), 5th wk. 90
Corthay Circle Around the World in 80 Days
(UA), 43rd wk 360
Chinese^The Sun Also Rises (20th-Fox), 7th wk. 80
Egyptian, Warner Downtown, Worner's W/iltern
Jconne Eagels :Col), I 1 th wk. ot Egyption,
first ot Warners Downtown & Wiltern; Woman
of the River (Col), Warner's Downtown ond
Wiltern only ond 8 drive-ins .
El Rcy, Orpheum, Vogue and 7 dnve-ms Action
of the Tiger (MGM); The Hired Gun (MGM)
Fine Arts— Perri (BV), 7th wk
Four Star The Story of Esther Costello (Col),
2nd wk.
no
Fox Wilshire Three Faces of Eve (20th Fox) 100
Howoii, State Reach for the Sky (RFDA). As
Long as They're Hoppy (RFDA) 45
Hillstreet, New Fox Jet Pilot (U-l); Joe Dakota
(U-l), 3rd wk 55
Hollywood, Los Angeles, Loyolo, Ritz No Down
Poyment (20fh-Fox); Copper Sky {20th-Fox)
In, Love Me or Leove Me (MGM); Lost Time I
Sow Poris (MGM), reissues
Pontages. Paramount Downtown, Uptown and 8
dnve-ins Block Scorpion (WB); The Jomes
Dean Story (WB)
Poromount Hollywood Forbidden Paradise (U-l),
,1 10
. 85
.100
4th wk 50
Vogobond The Roots (Harrison), 2nd wk 95
Warners Beverly Rointree County (MGM) ....195
Warners Hollywood—Seven Wonders of the World
(Cinerama). 19th wk 170
'Game' Ends 4th Week
In Seattle With 125
SEATTLE — "Around the World in 80 Days"
was doing terrific business at the Blue Mouse,
increasing its gross la.st week from 285 to
295, in its 26th stanza. "The Pajama Game"
wound up its fourth week at the Music Box
with a satisfactory 125, and at the Coliseum,
"My Gun Is Quick" paired with "Chicago
Confidential," opened with 120.
Blue Mouse Around the World in 80 Days
(UA), 26th wk 295
Coliseum My Gun Is Quick (UA); Chicago Confidential
(UA) 120
Fifth Avenue No Down Payment (20th-Fox) . . . . 1 10
Music Box The Pajania Gome (WB); The Happy
Rood (MGM), 4th wk 125
Music HoII— Jet Pilot (U-l); Joe Dakota (U-l),
4th wk 110
Orpheum Block Scorpion (WB); Black Patch
(WB) 95
'Helen Morgan' Paces
Denver With 110
DENVER—"No Down Payment" at the
Centre took in the most money and stayed.
A close second was "The Helen Morgan Story"
at the Paramount. "Around the World in 80
Days" went into its 23rd week at the Tabor,
where the gross has held steady for the last
three weeks.
Aloddin—God li My Portner (20th-Fox), 2nd wk. 70
Centre— No Down Payment (20th-Fox) 100
Denver Deerslayer (20th-Fox); Forty Guns
(20th-Fox) 90
Esquire Doctor ot Large (U-l), 4th wk 50
Orpheum Block Scorpion (WB); Fire Moidens of
Outer Space ISR) 90
Poromount The Helen Morgon Story (WB);
Block Patch (WB) 110
Tabor Around the World in 80 Days (UA),
22nd wk. 60
Vogue Art John and Julie (DCA) . , 100
'Balloon,' 'Continent' Combo
Dominates Portland
PORTLAND— -Red Balloon" and "Lost
95
45
90
Continent," foreign prizewinning features,
led downtown grosses with 275 per cent.
Broadway Around the World in 80 Days (UA),
26th wk 150
Pox No Down Poyment {20th-Fox) 100
Guild Red Balloon (Lopert); The Lost Continent
(Loperti 275
Liberty Interlude (U-l) 115
Orpheum Noah's Ark (Dominant) 120
Paramount My Gun Is Quick (UA) 100
'Noah's Ark' Opens Strong
In Frisco With IBO
SAN FRANCISCO—"Noahs Ark" opening
at the Fox Theatre walked away with top
honors and 160 per cent. Second spot went to
the second week of "Jet Pilot" at the Golden
Gate with 110 per cent. The remainder of the
first-run houses rated below average.
Fox Nooh's Ark (Dominant) 160
Golden Gate Jet Pilot (U-l), 2nd wk 110
Loew's Worfield Until They Soil (MGM), 2nd wk. 90
Paramount The Helen Morgan Story (WB), 2nd
wk 85
St. Francis The Young Don't Cry (Col) 85
United Artists Chicago Confidential (UA) 75
LOS ANGELES
/Changes in personnel in four Allied Artists
exchanges were announced by Roy M.
Brewer, manager of exchange operations. In
Charlotte. Charles R. Graham was named to
replace Clyde T. Mull as head shipper: Lawrence
L. Shubnell replaces Harold Rose as
a salesman in Indianapolis; Paul Harrison
replaces Robert J. Stevens as a salesman in
Jacksonville, and in St. Louis, Margaret Collins
replaces William Tenge jr. as office manager
and booker.
.
Henry Arias has been appointed by the
Selznick Co. exclusively to handle the distribution
in South America of 18 Selznick Co.
productions and to handle Selznick reissues
The Filmrow
as they become available . . .
Club, headed by Ruth Sitton, has w'orked out
a bimonthly screening of cartoons and travelogs
to be shown to the handicapped children
attending the Budlong school
. . .
Jack Goldberg, Aladdin Enterprises, and
wife were visiting in San Francisco with Ben
and Sylvia Levin, General Theatrical Co.
Charlie Bragg, Filmrow insurance broker,
and his wife are on a Las Vegas vacation.
In Charlie's absence, Charles jr. is handling
the office . V. Goodfield, secretary to
Robert Kronenberg, Manhattan Films, is New
York-bound on a vacation .
Sarranza
is the new clerk at the Columbia exchange
Decker, Associated Theatres, and
Gertrude Decker celebrated 25 years of married
Judy Poynter, Film Booking
bli.ss . . . Service of California, and his wife celebrated
their 19th wedding anniversary at Las Vegas.
Booking and buying along Filmrow: Lloyd
Katz. Nevada Theatre Corp., Las Vegas: Norman
Goodin, Orange Theatre. Orange, with
Harry Rackin and Syd Lehman, his Filmrow
representatives: Don Hammer, manager
of the De Anza Theatre, Riverside: Steve
Chorak, Chino Theatre: Bob McCracken,
Arizona-Paramount Theatres, and Manager
Jerry Per.sell; Mrs. O. H. Kur.save, Lakeside
Theatre, and her daughter Martha, with their
salesman, Al Boodman: Milt and Dodie Smith,
Santa Paula Drive-In, Santa Paula, checking
with film buyer Jim Finkler.
LOS ANGELES—Two district
conferences
were held this week (15. 16) to outline highlights
of National Theatres' recent convention
to the managers in Fox West Coast's
southern California division. A third meeting
will be held next Wednesday (23).
M. Spencer Leva, division chief, acted as
chairman of the meetings which will touch
on the subjects discussed by the company's
top echelon when they met September 23-26
in Solvang, Calif.
Tuesday's sessions were attended by managers
from the Roy Evans and Fred Glass
districts. Wednesday's meetings had managers
from the Ernest Sturm and Harold
Wyatt districts. The October 23 meeting in
San Diego will be attended by managers from
the Bob Smith and Dick Smith districts.
Among the scheduled speakers are Russ
Brown, Walter Bantau, John Lavery, Bob
Bale. Dick Cone, Paul Flowers, Dick Reed
and Emil Franke. In addition, the conferences
feature a taped presentation on "Showman.ship,"
made by Miss Estelle Steinbach,
manager of the Strand in Milwaukee, who
was named NT's Showman of the Year.
'Until They Sail' to Open
In 13 LA Suburbans
LOS ANGELES— Along with the growing
trend to book first runs in suburban areas,
MGM has scheduled "Until They SaU" to open
October 30 in 13 hard tops in greater Los
Angeles. The Charles Schnee production,
directed by Robert Wise, will play the State.
Los Angeles: the Pantages, Hollywood: the
Capitol, Glendale: the Encino Theatre, Pasadena's
Colorado Theatre, Montebello's Garmar,
the Studio City, Warner's Huntington
Park, the Academy in Inglewood, the Strand,
Redondo: the El Rey, the Wilshire. Santa
Monica: and the Westwood Village Theatre.
Manager
Jack Miller, 49,
For Florida State. Dies
MIAMI—Jack W. Miller,
manager of FSTs
Gables Theatre, died recently at Jackson
Memorial Hospital where he was undergoing
surgery for a blood clot on the brain.
Miller, who was 49, was a former vaudeville
performer. He and his .wife Charlotte had a
roller skating act. He joined FST in 1951
as a member of the Olympia staff, and was
successively manager of the Regent, Shores
and Gables theatres.
Jack S. Lawton Services
LOS ANGELES—Funeral services for Jack
S. Lawton. 72. retired location manager for
Universal Pictures, were conducted October
12 at the Wee Kirk o' the Heather. Lawton
died in an auto accident near Gallup. N. M.
He had retired this year after 36 years with
the studio He is survived by his wife Nana.
Closes His Drive-In
BRUNSWICK. GA—Curtis Stevens has
closed the Island Drive-In because of other
business interests. Stevens, who is a welldriller
and operates a miniature railroad at
the County Casino, said he not yet made
plans to dispose of the property and equipment.
W-4 BOXOFFICE October 19, 1957

. . . Frank
. . Earl
SAN FRANCISCO
n large radio and TV campaign was part of
.
. . . Mike
the preopeiiing festivities of "The Joker
Is Wild." playing at the RKO Golden Gate
Theatre Long, division manager for
Paramount Theatres here, returned from an
executive meeting in New York
Vogel. U-I publicist was here for exploitation
plans for the opening of "Escapade in
Japan" at the St. Francis.
Randall Goldenson, Plumas Theatre.
Greenville, was in town for a visit to the
Row. Also along the Row were Barney Gurnette.
Crystal Theatre, Salinas. B. B. Byard,
Garberville: Jack Newgebauer. Donner Theatre.
Truckee: Al Stanford. Oaks Drive-In.
Paso Rabies and Ma.'ion Shaw. Saratoga. San
Jose . . . Jesse Wright, Warner Bros., has
been promoted to salesman from head booker.
Jesse replaces Joe Zangrilli. who returned to
the Los Angeles office of Warner Bros, as
booker. Les Smith was promoted to fill the
post here of head booker, replacing Jesse.
Mike Satinstein has taken over as head
shipper. Satinstein was formerly with Fox
Duino, manager at the Balboa
Theatre here, has been going to town on his
revival program of "Night and Day" and
"Rhapsody in Blue." Special lobby and advertising
displays were conceived for the
booking.
The end of an era was marked when Eddie
Skolak. owner-manager of the President Theatre
here, closed down the burlesque house,
marking an end to the art in the Bay area.
Skolak stated that perhaps for six months
to a year the theatre would feature girl shows
from its silver screen. After that, plans are
being made to build a motel at the theatre
location. Skolak bought the theatre and
opened the follies on December 6. 1941. The
next day was Pearl Harbor and burlesque
flourished throughout the war years. However.
Skolak stated that over the last eight
years he lost around $100,000.
Efforts of four nephews and nieces to break
a trust fund set up by the late Eugene Emmick.
theatre owner, are under way in local
court. L. C. Hamm. theatre executive and
lawyer, is representing the executors of the
estate.
Budd Boetticher to Direct
Anthony Quinn Feature
HOLLYWOOD—Budd Boetticher
has been
inked to direct "Black Sunday." independent
picture to be lensed under Anthony
Quinn's Antone Productions. Slated to roll
next year, the film will costar Quinn and
Karen Steele.
Following this assignment. Boetticher will
helm "Tiger Mike" for John Carroll's Clarion
Pictures, in which Miss Steele also has the
femme lead. Currently, Boetticher is directing
"Westbound," the Randolph Scott-Virginia
Mayo costarrer for Warners release.
Mrs. Perry Yaeger Dies
DETROIT—Word of the recent death of
Mrs. Perry Yaeger from a heart attack has
been received from northern Michigan. She
was the wife of the co-owner of the Chief
Theatre at Mackinaw City. Her husband
and children survive.
Mirror-News Luncheons
To Feature Film Versions
HOLLYWOOD—A series of literary programs
has been arranged at the Los Angeles
Mirror-News best seller luncheons to start
November 15 with MGM's adaptation of the
novel. "Raintree County." featured. Millard
Kaufman, screen writer and associate producer
of "Raintree." and Kenneth MacKenna.
executive story head of MGM. will be featured
on the luncheon program. Johnny Green,
composer and conductor of the "Raintree"
music score, will discuss film music.
Other major studios are scheduled to cooperate
on future luncheons in the series,
which will be presided over by book editor
Phillip
Ault.
Homer Gill, Bakersfield,
Will Retire at Yearend
BAKERSFIELD, CALIF.—Homer Gill, supervisor
and public relations chief for Fox
West Coast Theatres in Bakersfield and Taft.
will retire early next year after 25 years with
the theatre chain. His successor will be Edward
W. Winslow.
The Fox properties in the Bakersfield area
include the Fox and California theatres here
and the Fox in Taft. 40 miles west of Bakersfield.
Edward Winslow is coming to Bakersfield
from Santa Paula, where he has been manager
of the Fox Theatre in that city for the
past six years.
Myrna Hansen and Green
At 'Raintree' Openings
NEW YORK—Myrna Hansen of the cast of
MGM's "Raintree County" and Johnny
Green. MGM musical director who wrote the
score and directed the orchestra, attended
the Boston opening Thursday (17) and then
left for Chicago where the picture will open
Wednesday i23i at the McVickers Theatre.
Miss Hansen and Green also will attend the
Washington. D. C. opening October 29 which
will complete the initial group of special
presentations.
Green was a guest artist here Sunday (131
on the Woolworth Hour of the CBS radio
network.
Big Roy Rogers Take
ALBUQUERQUE, N.
M.—Roy Rogers took
out of here $101,306 for his share of the
receipts for starring in nine performances of
his own rodeo, after being guaranteed $40,000
against 75 per cent of the gross after expenses.
It is particularly significant in that his television
show had never been seen in the New
Mexico town and yet was a sellout every night
against the competition of a circus, football
and rainy weather, playing to more than half
of the town's population of 175.000 people.
Cinerama Boat Capsizes
SYDNEY. AUSTRALIA—A Cinerama cameraman
was injured and a Cinerama camera
valued at $75,000 was lost when a lifesaving
boat in the rough surf and manned by the
international surfboat championship team
capsized October 13 at nearby Bondi Beach.
Bruce Fowler, who was filming "Cinerama
South Seas," was taken to a hospital with
leg lacerations.
Frisco Papers Pan
Called-Ofi Jubilee
SAN FRANCISCO—The cancellation of
the MPAA's proposed Golden Jubilee Tour
brought many sarcastic comments from local
newspapers and other groups, along with
considerable exhibitor indignation, particularly
since extensive plans had already been
set for the 48-hour local stopover of tour
personalities.
When the pre.ss received word that the
tour had been called off it mince-meated
the entire deal. The Chronicle front-paged
a story panning the tour and the MPAA,
and exhibitors were left with the distinct
feeling that hereafter local papers would be
much harder to break with any sort of industry
publicity material.
There also was the problem of the Variety
Club 1.000-person luncheon slated to be held
at the Sheraton-Plaza. Biggest headache
here was that the hotel had been guaranteed
$3,000 for the affair, and apparently this
guarantee will have to be met.
Other plans made for the much-publicized
tour included a dinner at the Press Club;
parade down Market street with the Air
Force band to a big reception at City Hall;
personal appearances in the lobbies of the
major theatres; insertions of Jubilee medallions
in most big downtown merchant ads;
full cooperation of the press, and approval
of area boards of education for high school
and college newspaper editors to cover a special
press conference.
The Northern California Theatre Owners
Ass'n was angry and reports were that no
one believed the excuse that no top name
stars were willing to make the tour.
U-I Signs Sandra Dee
To Long Term Pact
HOLLYWOOD — Sandra Dee.
15-year-old
star of U-I's "The Wonderful Years." has
been signed to a long term exclusive contract
by the studio as a result of her portrayal of
a sensitive teenage girl in the dramatic story
based on Patricia Joudy's off-Broadway play,
"Teach Me How to Cry."
Richard Haydn, character actor who went
into semi-retirement a year ago. returns to
Universal for a leading role in "Twilight for
the Gods." starring Rock Hud.son and Cyd
Charisse.
Trans-Lux TV in Chicago
CHICAGO — Trans-Lux Television Corp.
has opened an office at 1314 South Wabash
Ave. Richard Carlton, vice-president in charge
of sales, said it is the second company office
to have opened within the year. The other
was in Los Angeles.
gmkhy KARSiti, mts.
MOTION PICniRESERVICECII.
125 HYDE ST.- SAN FRANCISCOj,CALIF. <
BOXOFFICE October 19, 1957 W-5

. . Theatre
. . Tom
. . Richard
. . Ann
Nicholson Says Hollywood in Danger
Of Over-Pricing Its Production
INDIANAPOLIS—Hollywood is in danger
of over-pricing its production to the point
of no return for producer
or exhibitor with
its vain competition to
outdo and overdo the
budget, declared James
H. Nicholson, president
of American International
Pictures, to
the Allied of Indiana
.,- ^^- convention.
t|^j>^^^'^ ^^M According to Nichol-
BJ^^^B ^ ^^H son, the massive bud-
HHlH m MtKt gets force the distributor
to charge ex-
James H. Nicholson hibitors uneconomic
terms in desperate effort to recoup negative
costs.
"Selling prices of all products in any industrj',"
Nicholson pointed out, "are based
on cost and the expectation of the reasonable
profit to which investment and enterprise
are entitled. In the case of film
features, high costs mean tough terms for
the exhibitor. His doUai- gross may soar
with special attractions, but his net probabily
will be small—if there is a net^be
cause of the high terms the distributor was
forced to demand. That's the paradox of
big business at the boxoffice today— big volume,
little profit. We need some basic nutss£ifi>
m
52 timed-right "complete
service" isssues each year
1 yeor at $3
"" 2 ycors at $5 3 yeors at $7
Check enclosed D Please bill me
THEATRE
STREET
TOWN
STATE
NAME
POSITION
Bflxomcf
ZONE
THE NATIONAL FILM WEEKLY
825 Von Brunt Blvd , Konsos City 24, Mo.
and-bolts common sense in our cost concepts.
"The filmmakere lost track of the fact
that the important quality in pictures is
audience quality," Nicholson declared, "the
quality that attracts the audience no matter
what the budget. Audience quality is not necessarily
expensive. What matters to audiences
today is something desirable whatever
the cost."
He concluded that audience quality which
permits successful production and exhibition
is novelty, something new and that stereotypes
cannot succeed under the mantle of
money.
DENVER
"Mr. and Mrs. C. E. McLaughlin, owners of
the Ritz, Las Animas, staged a family
reunion at Chipita Park, Colorado Springs,
Present were their daughter and son. Both
the son and son-in-law are in government
sei-vice. The son-in-law, J. K. Emerson, is
in the diplomatic service and presently connected
with the embassy in Paris. The son,
G. E., is connected with the Import-Export
Bank, Washington, D. C. Mrs. C. E. Mc-
Laughlin is spending considerable time in
Colorado Springs, where she is taking treatments
for cancer at the Penrose-Glockner
Hospital.
.
Alec Moss, pubhcity man for 20th-Pox, was
here setting up the campaign of "Abominable
Snowman" and "Ghost Divers," which will
open at the Denver October 30 . . Porter
.
Smith, owner of a drive-in at Aztec, N. M.,
and his manager, Paul Campbell, are building
another drive-in. This one is between
Aztec and Farmington, N. M., and will open
in the spring Dudley, just out
of the army, has been named manager of the
Oriental. He was formerly connected with
various theatres here. He succeeds
Morgan, who enters the postal service.
Lewis
Richard Leach, formerly with Fox Theatres
in Phoenix, Ariz., has been made manager
of the Federal, where he succeeds William
Vandemeer, who is entering the United Stale.s
Indian Affairs department .
Le Gendre
of the 20th -Fox exchange is vacationing
in Mis.souri . Bailey left on a sales
trip south .
folk seen on Filmrow
included Claude Graves and Wilbur Williams,
Boulder; C. E. McLaughlin, Las Animas;
Marie Goodhand, Kimball, Neb., and
William Ashton, Brush.
BEGHiHU
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Movie Factories Passe,
Asserts Mike Todd
BUFFALO — Michael Todd, accompanied
by his wife Elizabeth Taylor, was welcomed
here recently by Mayor Steven Pankow
and a party of civic leaders. Todd and his
wife took part in the opening day ceremonies
of Buffalo's 125th anniversary and
world port celebration,
Todd was the guest of Chancellor Clifford
C. FXirnas at a Faculty Club reception at
the University of Buffalo and spoke at a
convocation in Capen Hall. In the evening,
he crowned Miss Greater Buffalo at the big
Civic Stadium show, staged in honor of the
city's 125th birthday.
Todd declared that moviemakers should
realize that mass production of motion pictures
is out, and that by simply grinding
out films, as they have in the past, they
will do nothing but grind themselves out
of existence.
"The jig is up," Todd observed. "The people
are wise to us, and it's almost time to
run to the hills. There's no more of this
let's go to the movies.' This is an age of
premediated entertainment. People go to the
movies because they want to see something
specific, not just for the sake of going because
there is nothing else to do."
He said "television will never completely
kill the movies, but you'll see fewer movie
theatres as time goes on, but these will be
showing better movies."
Todd, who pioneered the Todd-AO process,
said it is not the process which is important,
but the product.
"The basic element is entertainment," he
-said. "If I thought something would do good
in black and whit«, I would use that."
Showmanship as known in the past has
left show business; it has gone into practically
every other business in existence, he
asserted.
"With communications as they are in the
world, a terrible thing has happened," said
Todd, who reported that he made $16,000,000
in 46 theatres. 'You've got to be good. If
you haven't the merchandise, you just try
to sell it."
Todd gave this advice to students who will
look for jobs: "Make sure that you like the
product, the company or whatever you're
doing. You dont have to be such a salesman.
If you're convinced, it's easy to convince
others."
UA Signs Odell Contract
For 2 Puerto Rico Films
NEW YORK—United Artists has signed a
contract with J. Harold Odell, vice-pre.sident
of Commonwealth Management Corp. of
Puerto Rico, to release two features. "Counterplot"
and "Machete." according to Arnold M.
Picker, vice-president in charge of foreign
distribution for UA.
Odell, whose company operates 52 theatres
in F>uerto Rico, will serve as executive producer
on "Counterplot," to be filmed on location
in San Juan with Forrest Tucker. Allison
Hayes and Gerald Milton heading the cast
and Kurt Neumann producing and directing,
starting November 4. He will also be executive
producer on "Machete," to be filmed in
Puerto Rico with Mari Blanchard. Carlos
Rivas and Juano Hernandez, to be proauced
and directed by Neumann starting December
2.
W-6 BOXOFFICE October 19, 1957

. . John
. . Mayor
SEATTLE
Phe Koycroft, longtime neighborhood house,
closed recently because of lack of business,
may not be reopened. The council
license committee, however, recommended approval
of a requested change of license for the
499-seater to K. Arthur Pox from Ackles &.
Ackles ,
Dyer resigned as administrative
secretary of Sterling Corp. to become
administrative assistant to Harry H. Baron
of the Baron Furniture Co. . . . Jerome Perry.
Sterling artist, was in Doctors Hospital recovering
from a heart attack.
"The Biggest Show of Stars" will be seen
at the Orpheum Theatre October 25. 26. The
Northwest Releasing booking includes Clyde
McPhater. Frankie Lymon. the Everly brothers,
the Crickets. Chuck Berry. Paul Anka.
Eddie Cochran, Buddy Knox, Jimmy Bowen,
the Drifters, La Vern Baker and the Fats
Domino orchestra . Gordon S. Clinton
has appointed four to the board of theatre
supervisors: H. Klyne Headley. director
of Cornish School; Harrison L. Caldwell.
Roxhill Elementary School principal; Ralph
G. Grossman, member of the board since 1954
and now chairman, and John A. Peluso, who
was named last year when the board was enlarged
to 13 members.
The 45th Street Theatre has been renamed
the Guild, according to Bob Clark, manager,
coinciding with a switch to first-run foreign
films. Extensive renovation, includes new carpets,
new- seats and dramatic light fixtures
in the shape of palettes. There'll also be an
art display, classical music between films and
free coffee and cigarets. The shift over from
an American film rerun house was made after
Varda Pelter's Seattle Cinema Guild, which
used the theatre for its Tuesday and Wednesday
film programs last spring, was exceptionally
successful.
Dot Records Doubles Sales
For 7th Consecutive Year
NEW YORK—Dot Records will double its
previous annual sales for the seventh consecutive
year and reach a new high of $10,000,000
in gross sales in 1957, Randy Wood di.sclosed
in a report to Paramount Pictures Coi-p.
recently. Dot Records, which was founded
in 1950 by Wood, is a wholly owned Paramount
subsidiary having been acquired in
April 1957.
Wood's report revealed an increase of more
than 100 per cent in single record sales for
the first six months of 1957, compared to
the same period in 1956. He reported that
8,887.453 single units were sold as of June
30. 1957. compared to 3,790.442 units sold
during the same period of 1956.
Wood, who founded Dot in 1950 in Tennessee,
moved his headquarters to Hollywood
in July 1956. He has continued as the head
of the company as well as acting in the
capacity of a Paramount vice-president since
the sale was effected.
New artists signed by Wood this year include
Tab Hunter, the Warner Bros. star, with
a million seller release, and Nick Todd,
brother of Pat Boone, who is expected to sell
a million disks with his first release, "Plaything."
PORTLAND
\IT F. Homibrook and wife, Goldendale,
Wash, hay, wheat and cattle ranchers,
represented J. J. Parker's Broadway Theatre
at Mike and Liz Todd's birthday party at
Madison Square Garden Thursday night. The
couple, celebrating their 40th wedding
anniversary, w-ent to Portland, about 200 miles
southwest from their home, to see "Around
the World in 80 Days," and won the trip.
Judging was held Monday afternoon on the
KGW-T'V Telerama show, with Herb Royster,
Broadway manager, and Jack Matlack, UA,
on hand.
.
Dale Wilkins, U-I salesman, and Lillian
Syrovatka were married at Stephenson, Wash.
A reception was held at the residence of Mr.
and Mrs. Morrie Sherman. Theatre row
Walter Rose
friends were among guests . . .
of the Jesse Jones Theatre was vacationing
in Los Angeles . Austin Dodge. Myrtle Point
theatreman,
.
was among the thousands of
Oregon hunters out after deer. Raleigh Green
of the Bandon Theatre accompanied him to
Bend in eastern Oregon.
City Manager at Muncie
MUNCIE. IND. — Paul G. Thomas, who
joined the Y&W circuit here in 1946 after
completing army service, has been appointed
city manager in charge of the three Y&W
theatres downtown and two drive-ins here.
Thomas started in the theatre business 21
years ago as an usher at the Strand in Crawfordsville.
WlYl^lk.
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TRANS
BOXOFFICE October 19. 1957 W-7

Through the Courtesy of
BOXOFFICE
W-8 BOXOFFICE :: October 19, 1957

Frisina Studies TM
For East St. Louis
EAST ST. LOUIS, ILL. — The Frisina
owner and
Amusement Co. of Springfield, 111.,
operator of the Colony and Esquire theatres
here, within the next 60 days, will decide
whether it would be feasible for it to "pipe
in" first -run motion pictures to television set
owners on a toll basis. The circuit also operates
a number of motion picture houses in
central Illinois, eastern Missouri and at
Keokuk, Iowa.
Since it has this step under consideration,
with the possibility of introducing toll TV
in the East St. Louis area, the amusement
company last week notified city councils in
a number of the cities in which it operates
theatres that the company may ultimately
file applications for franchises authorizing
such operations. The East St. Louis city
council was ,so notified. It tabled the matter.
John B. Giachetto, managing director and
executive secretai-y of the Frisina Amusement
Co., in his communication, said that
under the plan first-run pictures being shown
at one of the circuit's theatres also would
be transmitted by cable to the homes of subscribers
for the toll television service. Transmission
would be picked up on the subscribers'
television receivers. The signal would
come in on an unused channel for the area.
Whether the Frisina company goes through
with the toll TV plan here or elsewhere depends
on the outcome of the experiment now
being conducted at Bartlesville, Okla.
Giachetto said that Frisina may know
enough about the costs from the Bartlesville
experimental operation to determine whether
a similar operation could prove profitable in
the East St. Louis area. He explained that
at Bartlesville the same motion pictiu'e is
shown over and over all day. Hence, it may
be viewed by the TV subscribers on the closed
circuit any time of the day or night.
In notifying the East St. Louis council
about the possibility of offering toll TV to
subscribers in this section, Giachetto said it
probably would be necessary to "obtain some
sort of franchise" in order to string the television
cable system.
"Although it would be premature for us to
seek an ordinance at this time," his communication
continued, "we would like to go on
record by this letter of advising you that it
will be our desire to do so if the process is
perfected."
Other Illinois cities which Giachetto said
are being considered for Toll TV operation by
his circuit are Effingham, Taylorville, Mattoon.
Charleston, Litchfield, Greenville,
Shelbyville, Lawrenceville and Robinson,
BOWLING
KANSAS CIT'y—After three games on October
11. Filmrow Bowling League teams reported
these standings:
Won Lost Women's Won Lost
Brown Jug

. . Actress
. . . These
. . Earl
. . National
. . Charles
. .
I
KANSAS CITY
T ocal WOMPI members will hear all about
the Memphis convention at the evening
dinner-meeting Tuesday (22) at 6:30 at Re-
. . .
gan's. President Hazel LeNoir has called a
board meeting to assemble at Regan's at 4:30
o'clock, preceding the dinner-meeting
Convention sidelights: The eight Kansas City
delegates returned resolving to a woman to
save their pennies toward the Denver convention
next year and the Toronto meeting
the year following. That's looking ahead, no?
Memphis exhibitors invited all WOMPI conventioneers
to attend their theatres "on the
house." The Kansas City contingent made out
fine in the prize department, with Bessie
Buchhorn winning a $5 door prize, Patti
Pierstorff won a white stole and Billie Mistele
won a guest towel. Billie, incidentally, who is
known to her friends as practically a noneater
is said to have munched everything in
sight with great enjoyment.
Long-time-no-see visitors here last week
were the Glen Halls from Cassville, Mo. Mrs.
Hall, particularly, got a warm welcome, this
being her first appearance on the Row since
the birth of daughter Susan. And Susan is
.
3 years old now! The Halls have the Hall
Theatre and the Green Hill Drive-In at Cassville
... At National Screen Service. George
Crandell. warehouse supervisor, was vacationing
Ann Kohlbeck has resigned as
. . . secretary to Stan Durwood at Durwood Theatres
and no replacement has been announced
as yet April Olrich, who is featured
in the Rank film "Pursuit of the Graf
Spee." will make an appearance here before
the opening of the picture at the Paramount
next month.
The Nova Theatre and the Park Drive-In
MR. DRIVE-IN OWNER
Hove you thought of prolonging your operating
season by instoUing IN-A-CAR heoters? Write
us for speckil prices or leasing agreement.
SHREVE THEATRE SUPPLY CO.
217 West 18th HA 1-7849 Kansas City, Mo.
US
SEE
FOR YOUR FOX HOLE
PROJECTORS
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STEBBINS THEATRE EQUIPMENT CO.
1804 Wrondott* Grand 1-0134 Kanioi City, Ma.
SCOTSMAN ICE MACHINE
MISSOURI THEATRE SUPPLY CO
115 West 18th St.
Baltimore 1-3070
Kansas City 8, Mo.
RCA THEATRE SUPPLY DEALER
Everything for the Stage
• CURTAINS • TRACKS • RIGGING • STAGE
LIGHTING • HOUSE DRAPERIES
GREAT WESTERN STAGE EQUIPT. CO.
1324 Grand Kansas City. Missouri
at Stockton, Kas., have changed hands. Paul
R. Anderson of Rocky Ford, Colo., has leased
the properties from Mr. and Mrs. Merle
Swank . . . Baker Enterprises closed the
Clayco Drive-In for the season (13) and has
put the New 50 on weekend operation only
titles are high on the Capitol Flag
& Banner business barometer: My Man Godfrey,
The Joker Is Wild. No Down Payment,
Slaughter on Tenth Avenue, Jailhouse
Rock and The Three Faces of E^ve.
At the €-1 exchange, LaiTy Klein, office
manager, was still at home recovering from a
long siege of pneumonia and was expecting,
barring setbacks, to be at his desk again
Monday i21i. Helen Prouty, ledger clerk, was
recuperating after major surgery and Marguerite
Prince, availability clerk, was doctoring
an ear infection. Cashier Ruth Kelly
was spending her vacation on the Gulf
Coast, with deep sea fishing in mind . . . Gus
Kopulos of Regal Poppers Supply was leaving
for Wichita to attend the restaurant convention
there.
Fred Souttar, FMW district manager, and
Mrs. Souttar left on an automobile tour
through the south with planned stops including
New Orleans, several points in Florida
and a boat trip to Na,ssau, time permitting.
Mrs. Elma Pitt, secretary to Jim Long, left
for vacation this week . Oliver,
Warner Bros, booker, took a leave of absence
for a complete medical check-up ... At
Commonwealth, Winston "Brownie" Brown
was on a fishing vacation: Ruby Schultz, secretary
to M. B. Smith, was taking a week of
her vacation. Jacqueline Oleski, Dick Orear's
secretary, .suffered a recurrence of the virus
which felled her a few days ago and was
forced to remain at home last week. In case
you haven't met her, the little brunette on
the switchboard at Commonwealth is Nancy
Dangerfield.
E. D. Van Duyne, RCA Service Co. manager,
and Mrs. Van Duyne were spending
their vacation in St. Petersburg, Fla.. where
Van Duyne's parents make their home .
Ralph Amacher, UA exchange manager, is
a pneumonia patient . Theatre
Supply recently furnished the Westport Drive-
In at Wichita with a 2x1 admission control
system complete . Jameson jr., Kxhibitors
Film Delivery, returned to his de.'^k
last week after several days' battle with a
severe cold.
Kansas Wsitors on Filmrow the past week
mcluded Mr. and Mrs. William Bancroft of
Ottawa, Emie Black of Sabetha and Ben
Spainhour of Greensburg (the latter putting
in his first appearance for many months
i
Missouri exhibitors included Charles Lawson
of Stanberry, Mr. and Mrs. Glenn Jones ot
Gravois Mills, M. S. Heath of Liberty, Frank
G. Weary sr. of Richmond and Nick Kotsis
who manages theatres at Holden. Mo., and
Oswego, Kas.
John Eg\i III has put the Hickory in St.
Joseph on a weekends-only schedule. The
Fort Drive-In there, operated by Beverly
Miller and associates, went to a weekend
schedule Sunday (13 1, but their 50 Highway
Drive-In at Jefferson City is being kept in
full operation and goes to two changes a
week November 3 . , . Mr. and Mrs. Glenn
HIadek closed the Y Drive-In at Wakeeney.
Kas.. Saturday il2i for the season. Also closed
was the Neocha Drive-In at Chanute, which
shuttered September 30 and the Pioneer
Drive-In at Osborn on Sunday (6).
Mr. and Mrs. R. R. Winship who have the
Majestic at Phillipsburg. Kas.. came to town
Monday (6i for medical check-ups at Kansas
University Medical Center. While there Ralph
visited briefly with Dorothie Warneke, but he
was unable to visit Filmrow as they returned
at once to Phillipsburg for further treatment
for Mrs. Winship in the hospital there.
Ames Theatre Reopened
After Reciecoration
AMES, IOWA—The new Ames Theatre
reopened for its 36th season here recently.
The house has been completely redecorated
in a Swedish modern decor. Dahlstrom &
Weinberger, Minneapolis. Minn., was the
decorator.
Colors have been used to accent the screen
area and to give the illusion that the whole
front section is one unit. Warm hues of
peach, blending into a rose color of the
same intensity, have been used at the front
of the house.
the Ames The-
between
Joe Gerbrach, president of
atre Co., said the improvements cost
$12,000 and $15,000.
New Schedule Adopted
NEW HAVEN—Stanley Warner has a new
operating policy in effect at the first-run
Palace, Norwich, with continuous performances
starting at 5:15 Mondays through FYidays,
at 1:30 on Saturdays and at 1 on
Sundays. Fiank O'Neil is resident manager.
Columbia's "3:10 to "Vuma" was the initial
attraction under the new schedule.
To'ys to 500 Youngsters
NEW HAVEN—Irving Hillman of the Stanley
Warner Roger Sherman Theatre, playing
Walt Disney's "Bambi." distributed free
Mickey Mouse toys to the first 500 youngsters
in line opening day.
DRIVE-IN
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THEATRE EQUIPMENT CO.
1206 Oierry St. Toledo 4, Ohio
C-2 BOXOFnCE October 19, 1957

. . Mrs.
. . Nat
. . Wilding
. . George
. . Mike
. . "Stella,"
. . Irving
. . Mike
CHICAGO
Vermit Russell. DCA district manager, was
in Detroit to set up a tradescreening of
••Rodan!" He was accompanied by Arthur
Saxon, general sales manager from New York.
Saxon and Russell were to host a luncheon
and tradescreening here . C. Regan,
who opened up new offices for the Ti-ans-
Lux Distributing Co. here, went on a twoweek
business trip through Iowa and Nebraska.
. .
.
Rita Murray, switchboard operator for Allied
Artists, was vacationing in Tennessee .
I. Zatkin was able to return to his office with
the Schoenstadt circuit after a second stay
in the hospital. This time, according to the
doctor's report, he has a final clean bill of
health Ethel Abrams left Publix
Great States and plans to try retiring. She
has been with the company for the past
eight years. Betty Pater from Cleveland succeeded
her . Nathanson, district manager
for Allied Artists, and Manager Vic
Bernstein have set up a higli goal for AA's
20th anniversary drive.
Manie Gottlieb. Universal district manager,
and Ben Katz, publicist in the midwest area,
went to New York for a ten-day meeting in
the home office. Soon after their return,
Gottlieb will conduct a district sales meeting
of representatives from Chicago, Indianapolis,
Minneapolis and Milwaukee . . .
George
Lefko reports Warner Bros, has booked
"Bomber B-52" into the Chicago Theatre for
mid-November opening. "The Curse of
Fi-ankenstein" and "X the Unknown" had
simultaneous openings in 40 theatres Friday
(18). The horror film combination has been
grossing above average . Yeli, manager
of the Milford Tlieatre, was a flu victim
but he is recovering rapidly.
. . . Ira
.
Ed Fritschel, assistant advertising manager
for Coca-Cola, spent a few days in the
Filmack Tiailer Co. studios looking into new
trailers for his company . . . Barbar'a Teiger,
formerly of the 20th-Fox staff, joined Allied
The Clark Theatre is offering a
Aj-tists . . .
special admission of 50 cents to college students
presenting identification cards
Olken, who was hospitalized with pneumonia,
was able to resume his chores at Filmack. In
addition, he announced the birth of a baby
daughter named Ua a Greek
film, was such a hit at the World Playhouse
that it was held over. The 600-seat World did
$6,500 worth of business opening week,
Shirley Booth arrives here Friday (25) to
accept the fifth annual award of the Sarah
Siddons Society. She headed 33 actresses in
a "photo-finish" over Ruth Gordon to win
Chicago's "Actress of the Year" title for her
performance in "The Desk Set." Deborah
Kerr was winner of the award for the past
two years . Picture Productions
announced the opening of a Twin Cities
sales office with Arnold H. Brassert, former
Brown & Bigelow executive, in charge.
Charles H. Percy, president of Bell & Howell
Co., announced sharp increases in both sales
and earnings in the third quarter and predicted
the company would set a record in the
year's final three months. Percy stated commercial
sales in September were higher than
in any previous month in the B&H history,
including the normal peak months of November
and December. He predicted the company's
1957 earnings will be "at least comparable"
to last year's $3.84 a share despite
the issuance of 100,000 additional shares In
April this year. He said employment has
risen from 3,300 at the end of 1956 to more
than 4,000.
E. G. Fitzgibbons, Paramount publicist in
this area, is setting up a series of campaigns
on behalf of the city break of "The Ten Commandments."
scheduled to open November 11
in four B&K theatres—the Riviera, Tivoli,
Portage and Marbro—and at the Stanley
Warner Capitol . Mack attended the
exhibitor convention at Asheville, N. C.
Ted Galanter, George Sidney's publicist, arrived
here to discuss plans with Columbia
Publicist Bill Brooker and B&K staff members
for the midwest premiere of "Pal Joey"
at the State Lake Theatre . Kassel,
head booker and office manager for Flepublic,
is receiving good wishes from members
of Filmrow on his appointment to represent
Continental Distributing in the Chicago,
Minneapolis and Milwaukee territories . . .
Gertrude Morris joined Republic as cashier.
While "Raintree County" didn't hold its
world premiere here, the local opening at the
McVickers Theatre Wednesday (23) will be
an active one with several interesting highlights,
thanks to the efforts of MGM publicist
Norman Pyle. Pyle is completing negotiations
for a
"Raintree County" show on the
Howard Miller NBC -TV network program
which origniates here. Miller plans to use
actual costumes, film clips and music for
the program. Governor Stratton of Illinois
and Mayor Daley of Chicago have accepted
invitations to attend opening night. Myrna
Hansen, local girl who "made good" after
winning a beauty contest some three years
ago, will be on hand. She recently signed
a contract with MGM.
THEWTRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, INO.
"Everything tnr the Theatre"
Warehouse Firm Buys
Boston Opera House
BOSTON—The Opera House, famous landmark
of this city's culture, has been sold.
Owned by the J. J. Shubert interests, the
huge edifice has been purchased by the Boston
Storage Warehouse Co. This firm will raze
all except the first floor, turning that section
of the Opera House into an annex to its
storage warehouse.
Where the Metropolitan Opera Co., which
has visited the Boston Opera House annually
for three sellout weeks, will appear locally
in 1958 has not been decided. Rumors place
its next appearance in the huge Boston Garden
arena or the Metropolitan Theatre, operated
by New England Theatres.
The Boston Opera House had been condemned
this summer by the building commissioner.
Thousands of dollars would have
been needed to correct the situation.
Sale of the property marks the third Shubert-owned
theatre here to pass into other
hands. Benjamin Sack has taken long term
leases on the Plymouth and Majestic theatres
and turned them into motion picture
showcases.
Lenoir, N. C. Airer Sold
LENOIR, N. C—The Del-Mar Drive-In
Theatre in the Whitnel community has been
purchased from the former owners by Doyle
J. Norris, theatre operator in the Lenoir area
for the last 20 years, and Robert A. Gibbons
of Lenoir.
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BOXOFTICE October 19, 1957 C-3

I
. . . Some
. . Herb
. Robert
ST.
LOUIS
fThe iwo-auditorium theatre idea that has
our British cousins and some of our own
fo'.k on the west coast all a dither is older
than motorbuses. Oldtimers in St. Louis recall
the old Novelty Theatre on Easton avenue
had a motion picture theatre on the ground
floor and a vaudeville and burlesque show on
the second. For one admission you attended
the picture show, then i-ushed across Easton
avenue to enjoy a big beer and some free
lunch at a garden on the north side of
that thoroughfare, then returned to the theatre
building to catch the flesh-and-blood
performances on the second floor. The theatre
was built by the late O. T. Crawford,
who a'.so pioneered in the production of picture,s
on location, his "Sitting Bull," a fivereeler
being the first to be shot outdoors, in
the old Indian Territory, with the late Eddie
Dust.n hiring 1,000 or more Indians from the
reservations to work in the battle scenes.
Harold Wills of the Missouri Pacific railroad,
an associate member of the St. Louis
variety Club, was the winner of the club's
annual golf tournament at the Lakeside golf
course Sunday (13), finishing with a net 71
score. Pour members finished in a tie for
second place with net 72 score. They were
Dion "Tony" Peluso, manager of the Fox
Theatre and chief barker of the club; Kenny
Legree. Howard Lineberger and Howard Alperson,
manager of the Lakeside golf club.
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Carpets -Door Mats
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DRINK DISPENSERS
Select Drink Inc.
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Variety will stage its annual Halloween party
at the Congress Hotel the evening of October
31. Its gin rummy tournament will be held
November 8 in the club's quarters in the
Chase Hotel.
••Aroi;nd the World ui 80 Days." which is in
its fifth successful month at the Esquire Theatre,
Richmond Heights, has entered upon
the last three weeks of its exclusive engagement
The Fox Theatre staged a Fox-
Zenith
. . .
Hi-Fi "Sample the Sound" contest
as part of the exploitation campaign for "The
Pajaina Game," when it opened at that theatre.
Entry blanks and complete details of
the contest were available in the theatre
lobby. There also was a Zenith Hi-Fi for 1958
display there. The regular admission prices
prevailed, adults 75 cents, teenagers 60 cents
and children free with parents.
. . .
Walter
Seen along Filmrow were Eddie Clark, Metropolis;
L. J. Williams, Union; Bernard Temborius,
Lebanon; Charley Beninati, Carlyle;
Hermann Tanner, Vandalia; Paul Stehman.
Winchester; Judge Frank X. Reller, Wentzville;
Frank Plumlee. Farmington; Albert
Magarian, East St. Louis; Joe Goldfarb, Alton,
and Tom Bloomer, Belleville
Cammarata. formerly in the upholstery business,
recently purchased the Diecast Aluminum
Speakers Co. from Dr. Jimmy Gray,
prominent local dentist, who now is concentrating
on his uranium deposits in Colorado,
spending much of his time there.
The Soulard branch library opened a series
of film shows Wednesday night (16). The
opening program included "Work and Play
in Belgium," "D for Design" and "Journey
in France." There was no admission charge
more of the same kind of competion
was the announcement by Marshall M.
Harris, president, University of Missouri
Alumni Ass'n that the 1957 out-of-town Missouri
University football games of 1957 would
be shown at the Scruggs Vandervoot Barney
music hall on the fifth floor of that downtown
department store, starting Thursday
(17) with showings of both the Vanderbilt
and the Southern Methodist games: Iowa
State on October 24 and Colorado on November
7. A member of the university's
coaching staff will be in attendance. The
public is invited.
.\rea drive-in history was made when "The
Desperate Women" was held for a fourth
week at the Mounds Drive-In outside East
St. Louis on the route to Collinsville. The
drive-in is
a unit of the Jablonow-Komm circuit.
The second feature was "Untamed
Women."
The new executive committee of the Mis-
.souri-Illmois Theatre Owners, announced by
President Eddie Clark, will meet at the MITO
headquarters here every other week. This
committee includes L. J. Williams, Tom
Bloomer, Albert Magarian, Dimitrias James
and Frank Plumlee . Foss, who took
over the operation of the Pantheon Theatre
at 815 East North Grand Ave. in Springfield
last month, has been in the picture business
since 1946 as a projectionist.
Employes of NSS received their Asian flu
shots . Steinberg, exploitation manager
for Paramount, conferred with Jim
Castle, district exploiteer . . . Thompson Depue,
formerly at Mason City, 111., succeeded
Harold Holstlaw as city manager in Havana
for Kerasotes Theatres. Holtslaw has
gone into the life insurance business. Depue
had worked as a projectionist at all three
of the Kerasotes theatres in Havana.
The local premiere of the latest Cinerama
production, "Search for Paradise," October
9, reportedly played to capacity house and
netted some $7,000 for the Sacred Heart
Academy-Barat Hall endowment fund.
Variations in Time Cause
Film Handling Problems
TORONTO—Film shippers and drivers of
film delivery trucks have better than a crossword
puzzle to solve in the mix-up over the
time of day in the Toronto film exchange
territory.
Toronto, London and some other cities will
remain on summer time until October 27 but
many other centers reverted to the eastern
standard time on September 29. Various
places in western Ontario dropped daylight
saving September 8 and Windsor never
changed clocks at all this year.
As for theatre patrons, there is actually
little difference with regard to clocks because
it gets dai-k early in the evening now
and outdoor pastimes have long since ceased.
T. T. Arnold to Sherman
SHERMAN, TEX.—Travis T. Arnold has
been appointed manager of the Texas and
Plaza theatres and the Campus Drive-In
here, succeeding H. C. "Jug" Overt, who has
resigned after 33 years in the theatre business.
The new- manager comes to Sherman
from Malvern, Ark. He has been associated
with Rowley United Theatres for 18 years.
Arnold, a native of Maybank, Tex., was in
Malvern, Ark., for 11 years.
Now Hillsboro Manager
HILLSBORO, TEX—James W. Trantham,
who has been employed by Rowley United
Theatres for the last ll'i years in Sweetwater,
is the new manager of the two downtown
theatres and one drive-in operated here
by Rowley. He is married and has one daughter
named Gay, 7.
John Schwering Dies
ST. LOUIS—John B. Schwering, 63, a member
of the Theatrical Brotherhood 6, since
1926, died of a heart condition at the Firmin
Desloge Hospital. For a number of years he
had been a stagehand at Loew's Orpheum
Theatre. He is survived by his wife Marie;
two sons. John B. jr., and Oliver, and two
daughters, Loretta and Eva.
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BOXOFFICE October 19, 1957

TRISTATE EXHIBITORS ELECT
ALTON SIMS AS PRESIDENT
Upturn in Grosses Hailed
At Theatre Gathering
In Memphis
MEMPHIS— Alton Sims, buyer and booker
at the Rowley United Theatres office here,
is the new president of the Motion Picture
Theatre Owners of Arkansas, Tennessee and
Mi.ss ssippi. which held its 48th annual convention
Monday and Tuesday at Hotel Chisca
here.
Officers were nominated and approved by
the board of directors Monday and elected
by the convention Tuesday. Others elected:
Lloyd Royal, Meridian. Miss., secretarytreasurer,
and these vice-presidents—from
Mississippi. Leon Rountree. Holly Springs;
from Tennessee. Bill Brewster. Dixon, and
from Arkansas. Doyle Branscom. Commonwealth.
Harrison.
SUCCEEDS ROY COCHRAN
Roy L. Cochran, retiring president, was
named chairman of the board. TOA representatives
named were K. K. King, Searcy.
Ark.; Charles Eudy, Union. Miss., and Nathan
Flexer, Waverly. Tenn.
Directors from Arkansas: Orris Collins,
Paragould; Ben Hoffer. Clinton; Mildred
Bomer, Little Rock; Lloyd PuUam. Little
Rock; Nona White. Little Rock; Bill Sockwell,
North Little Rock, and Louis Haven jr..
Forrest City.
Directors from Mississippi: R. B. Cox, luka;
Earl Elkin, Aberdeen: Martin Mounger, Calhoun
City; W. P. McCowan, West Point:
Raymond Goodman. Starkville; Max Connett.
Newton, and T. M. Jourdan, luka.
Directors from Tennessee: Bill Willis.
Milan; R. B. Gooch jr., Selmer; Guy Amis,
Lexington; Nathan Flexer, Waverly; Abner
Lebovitz, Memphis; Robert Lax, Paris, and
Joe Keifer. Memphis.
Rountree, chairman of the convention, said
he thinks the Bartlesville, Okla., Telemovie
experiment, if successful, will result in larger
audiences at motion picture theatres. He said
people would rather go to the theatre than
pay the price for getting motion pictures in
their home.
PLENTY OF GOOD PICTURES
He pointed out that motion picture theatre
attendance is up nationally, and said adult
films are drawing more persons over 35 back
to the theatres.
There is going to be plenty of good new
movies the rest of this year and all of next,
but theatremen are going to have to get out
and sell them to the public. Bill Williams,
former Memphian and now manager for 20th-
Fox at Dallas, declared at the Monday
luncheon-business session. And he added the
more dependable way to sell movies was
through newspaper advertising.
Williams said the film industry was on its
way up.
"Each year since 1353 has shown an improvement,
and the industry has grossed a
little more each year," he said. "My company
will spend $8,000,000 during the coming year
Here are three photos from the Tristates convention. Left: Mrs. J. H. O'Donnell
jr. of the Memphis Chamber of Commerce greets Roy L. Cochran of North Little
Rocii, 1957 president. Leon Rountree, left, convention chairman, had just received
his lapel card. Center: These two women, Nona White and Mrs. Jack Bomar, both of
Little Rocit, had the job of contacting the Arltansas-Tennessee delegates. Right: Here
are the oldest member and the new president; Judge Gregory Carey of Caruthersville,
Mo., and Alton Sims, who succeeded Cochran as president.
Oversalting Popcorn Wont Sell
Drinks—If'll Anger Customers!
MEMPHIS— Stay that salt shaker hand.
Dad, don't make the popcorn buyer mad.
That was the message of Charles Manley
of Manley. Inc., Kansas City, to Ti-istate
Theatre Owners convention here.
"The theatre owner who is tempted to go
heavy on salt on the popcorn so he can sell
more soft drinks will find that he is just
making the popcorn buyer angry." Manley
said. "They know when they are getting too
much salt and they don't like it. They quit
buying popcorn."
Vernon Brugge of Purity Products Co. told
the convention that exhibitors should be
making from 10 to 15 per cent more profit
for advertising. There will be 60 new pictures
next year from my company. But we must
let the people know a good show is coming
to town. Good promotion will bring the people
back into the theatres."
Tlie Bartlesville experiment with toll television
movies was discussed by two speakers.
Herbert Barnett. consultant engineer for General
Precision Corp. and National Theatre
Supply Co.. New York, said:
"This fascinating new phase of entertainment.
Telemovie. is being given an all-out
from their concession stands. The increased
profits will come as five cent items disappear
from concession showcases and are supplanted
by more expensive items, he said, and
the "public won't miss the nickel items."
E. N. Gault of Coca-Cola Co. said success
of a concession stand depends on quality.
"The public has more money to spend—more
than ever," he said. "He is spending more for
everything from concerts to movies but he demands
more quality."
Roy L. Cochran, North Litlte Rock, presided
at this session which confined its discu.ssions
to concession stands.
test in a citi,' of 30.000 population. It will permit
many to have the better kind of showin
their homes that they have been going to
the theatre to obtain. Telemovie offers regular
movies piped right into your home on your
own television set.
"You can't approach the large screens and
color films in the theatres. But those who
are particularly interested in the .subject matter
or unable or unwillmg to go to the theatres
have an opportunity to see the theatretype
shows.
"Bartlesville subscribers pay $9.50 a month
which may be reduced as installations become
more numerous. Cable facilities, at $3,500 a
mile, cover 80 per cent of the city or about
38 miles. Bartlesville has two television movie
channels, also two regular television stations.
The movie channels offer first-run and sub-
.sequent-run movies."
Barnett said he was proud the Telemovie
experiment has been undertaken by a movie
exhibitor.
"If the public likes and pays for this form
of entertainment it must be superior to free
telecasts."
R. L. Bostick. Memphis, vice-president of
National Theatre Supply Co., the second
speaker, discussed the financial aspects of
the Telemovie experiment. There are 572
home installations in Bartlesville, 100 more
applications are on file and a total of 2,500
installations are expected by next Labor Day
—first anniversary of the project, he said.
BOXOFFICE October 19, 1957 SE-1

'
-
fabrics
I
THEATHICAL
MEMPHIS
xxrith the Tri-States Theatre convention
here this week, most motion picture
theatre activities centered around the convention
halls in Hotel Chisca.
Exhibitors from Arkansas visiting Filmrow
included K. K. King, Rialto, Searcy; Orris
Collins. Capitol, Paragould: Alvin Tipton.
Tipton theatres at Caraway, Manila and
Monetts: Mr. and Mrs. T. A. Ray. Calico,
Calico Rock: Victor Weber, Center, Kensett;
W. C. Sumpter. LePanto Drive-In, LePanto.
i-.nd John Staples. Carolyn. Piggott . . J. B.
.
Harper, Mi.ssouri Theatre. Campbell. Mo., was
From Mississippi came A. N.
a visitor . . .
Rossi, Roxy, Clarksdale; J. M. Mounger, Mart.
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Division of Massey Seating Company
160 Hermitage Avenue
Nashville,
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Calhoun City; B. F. Jackson, C. J. Collier
and Vince Danna. Collier-Jackson theatres
in Cleveland. Shaw. Belzoni and Batesville.
. . . Coliseum
G. H. Goff, Rustic. Parsons; W. F. Ruffin
jr.. Ruffin Amusements Co.. Covington, and
Louise Mask, Luez, Bolivar, were booking
from Tennessee points ... J. A. Eggerman
has gone into a weekend only operation of
Prescotl Drive-In. Prescott. Ark.
Theatre. Corinth, Miss, has been closed
until further notice . . . United Theatres have
closed the Ark Air Drive-In at Clarksville.
Ark.
Memphis First Runs
Led by 'Jel Pilol'
MEMPHIS— All local first runs Imunced
back to average or better attendance. Loew's
State hit twice average to set the pace with
U-I's "Jet Pilot."
; Average K 100)
Crossrown Around the World in 80 Days lUA),
7lh wk 150
Ma CO DIno (AA) . .
100
Pa.oce Thof Night (U-l) 100
Sure Jel Pilot lU-l) 200
Srrand Mr. Rock and Roll iPara) 100
vVarner The Amazing Colossal Man (AlP);
The Cat Girl (AlP) 100
Joseph A. Feld, 67. Dies;
Formerly With 20th-Fox
ST. LOUIS—Joseph A. Feld. who retired
September 1956 as 20th-Fox city salesman
and assistant manager here after some 40
years with that company, died of a heart
condition at DePaul Hospital recently.
Feld, who was 67 years old, suffered a heart
attack at his home on the preceding evening.
He had been under a doctor's care for
a heart condition for several months.
Charter Delivery Firm
JEFFERSON CITY—A certificate of incorporation
has been issued by the state to
Interstate Fiim Delivery. 126 East Fifth St.,
Carthage, Mo., authorizing it to conduct, operate
and carry on the busine.ss of delivering,
moving and transporting motion picture film
and other film products. It may issue up to
1.500 shares of $10 par value common stock.
Incorporators were J. W. Jones, W. Jones and
M. J. McNerney.
ITO Session Dec. 3, 4
COLUMBUS — The Independent Theatare
Owners of Ohio will hold its annual convention
December 3, 4 at the newly decorated
Fort Hayes Hotel. Until a replacement for
Bob Wile has been made. Charles Sugarman,
secretary-treasurer of the organization, is assuming
the duties of executive secretary.
Open Records Drive-In
SPENCER. IND.—Charles E. and Charles
P. Records of Bloomington, Ind., have opened
the Records Drive-In at the junction of
state roads 43 and 67 five miles north of here.
Tlie new drive-in accommodates more than
400 cars, has an all-steel panoramic screen.
Irish Cast, Irish Locale
Filmed entirely on location in Ireland.
Warners' "The Rising of the Moon," was performed
by an all-Irish cast.
Hollywood Trip Was
'Wonderful Tonic'
KANSAS CITY—Back at his desk after accompanying
60 Commonwealth circuit managers
on a five-day inspection tour of Hollywood
studios, Richard H. Orear, executive
vice-president, said the trip was "a wonderful
tonic" for all concerned.
"Nothing else we have done," he added, "has
given our managers the great sense of Commonwealth's
personal interest in them that
this Hollywood tour has accomplished." He
said everyone had a thoroughly good time
and that to the many who had not seen actual
production in the studios, the trip was a
revelation,
"Most of us were astonished to learn the
meticulous detail that goes into every phase
of picture making," Orear said, adding that
sever.^1 had remarked they had been taking
Hollyvvood product too much for granted and
paying too little attention to individual films
from the standpoint of exploitable angles.
"We were all impressed, too, by the effort
and money such major studios as 20th Century-Fox
and Universal-International are expending
to build up fresh, new talent—the
.stars of tomorrow." Orear said. The upcoming
product situation looks healthier than it has
for a long time, he added, saying that the
visiting managers found the atmosphere of
optimism in Hollywood "very contagious."
Orear credited thorough and painstaking
planning for a good part of the trip's success.
He cited as an example a luncheon in
the Golden Horseshoe at Disneyland where
arrangements had been made to play music
identified with each manager's home state.
At other luncheons and dinners, the Commonwealth
group had the opportunity to become
acquainted with many actors and actresses,
mcluding the "rising stars."
Although the trip basically was conceived
as a reward for good work already accomplished,
Orear now believes the idea already
has begun to pay off in renewed enthusiasm,
a heightened spirit of mutual give-and-take
and a greater personal interest in coming
product and the future of the industry.
Ads on Silent Portion
HARTFORD—Ernie Grecula, State Theatre,
Torrington, booking in a foreign film,
"Rififi," French import, advertised thusly:
"The last 35 minutes are completely silent
not a word is uttered—but it will hold you
spellbound!" Companion feature was "She
Wore a Yellow Ribbon."
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SE-2 BOXorncE October 19. 1957

. . . WOMPI
. . . Keely
$1,350,000 Trust Suit
Filed in Charleston
CHARLESTON. S. C—Two antitrust actions
liave been filed in U.S. District Court
liere, witli the plaintiffs claiming total damages
of $1,350,000.
In the first case, Lawrence H. Ayres, owner
of the St. Andrews Drive-In, Charleston; the
Summerville Drive-In, Summerville. and the
Holly Hill Drive-In, Holly Hill, is asking
damages of $1,000,000 against the Pastime
Amusement Co. and Albert Sottile, president,
operators of a large number of theatres, including
first runs in Charleston; Consolidated
Theatres, operator of the Flamingo Drive-In,
the North 52 Drive-In and the Magnolia
Drive-In, all in Charleston, and the eight
majors. Paramount, Loew's, 20th-Fox, Warners,
RKO, United Artists, Universal and
Columbia.
In the second action, Ayres and his wife
Ruth T. Ayres, owners of the Four Mile
Drive-In, Charleston, are asking damages of
$350,000 against the same defendants. In both
cases, the plaintiffs allege unlawful combination
and conspiracy to restrain and monopolize
interstate commerce in motion picture
films, claiming the defendants have set up
a structure of runs, clearance and admission
prices so that they cannot buy pictures until
long after the defendant exhibitors have
played them until they are so old they are
of little value. They also claim block booking
and various discriminations against them and
other independent exhibitors.
Bracket Sales Tax System
Is Illegal in Missouri
JEFFERSON CITY—Motion picture theatre
operators and managers who have been
using the so-called bracket system for collecting
the 2 per cent sales tax m the operation
of their concessions, should take note that
Milton Carpenter, Missouri Department of
Revenue director, recently told the retail merchants
of Missouri that such a method of
collecting the sales tax is illegal.
He said that he had received majiy complaints
about merchants using this bracket
system to charge more than the 2 per cent
tax rate on some sales while others have refused
to accept sales tokens on small purchases
when the sales tax amounts to less
than one cent. Police will be instructed to
strictly enforce the sales tax law as it is on
the statute books of Missouri. Several bills
to set up a bracket system have been rejected
by the Missouri general assembly in
recent years.
Celebrates New Widescreen
BURLINGTON, IOWA — An all-Cinema-
Scope program was held at the Drive-In here
last week to inaugurate the new giant 70-
foot widescreen which recently has been Installed.
Aerial fireworks were on the program
two nights as an added celebration of the
new equipment.
$708 for Jimmy Fund
PITTSFIELD, MASS.—Robert J. Sharby,
manager of the Berkshire Drive-In, forwarded
$708.05 to the Jimmy Fund headquarters in
Boston, money donated by patrons during a
week's drive.
CHARLOTTE
. . Exhibitors
p T. Belcher, Queen City Booking Service,
Charlie Hunsuck, United Artists, and
their wives attended the North Carolina-Navy
football game ...HA. Jackson has opened
the Parkview Drive-In, Wilmington .
on Filmrow included Alonzo Parrish.
Star Vue Drive-In, Benson; L. B. Parker,
Park Hill, Manning, S. C; Vernon Holder,
Pilot Drive-In, Pilot Mountain; A. T. Livingston,
North, S. C; G. L. Faw, Albemarle;
Walter Bond, Bonds Auto Drive-In, Bennettsville,
S. C, and H. M. Sloop, Main, Kannapolis.
Emery Wister, Charlotte News amusement
editor, and Farmer Russ of WLSO, Asheville,
have small scenes in the film, "Whippoorwill,"
being shot on location in Asheville
members were manning the
booth at the southern states fair. They were
doing fairly good business with their country
liam, biscuits and hot dogs in spite of the
bad weather. Girls working were Mack We.ss,
Margie Thomas. Myrtle Parker, Nancy Wilson,
Irene Monahan, Rebecca Miller. Pete
Furr. Betty Beatty, Alice Craver, Lib Hinson,
Evelyn Robinson, Hazel Miller, Viola Wister
a)id Mildred Warren. Myrtle's husband Bill
and Mack's husband Hugh gave tremendous
assistance in the WOMPI fair booth project.
April Olrich was here to plug a film about
the Graf Spee in which she portrays a Montevidean
waterfront cafe singer. Miss Olrich
came here for interviews advertising the picture,
"Pursuit of the Graf Spee," which will
open at the Imperial Theatre Sunday i20i.
After the promotion tour. Miss Olrich will
return to England to make another picture
Smith, wife of Louis Prima, flew
to Asheville, to make her film debut with
Robert Mitchum in "Thunder Road." She's
his leading lady in a picture about moonshining
in the southern mountains. Keely plays
the part of a night club singer.
Bryant Craver, manager of the Charlotte
Theatre, was winner of the automobile at
the Variety Club and the door prize w^as won
by Mrs. Small, secretary at the Variety Club,
Scott Lett. Howco, was
and her sister . . .
planning a business trip to St. Louis and
Betty Kerr, Columbia cashier,
Kansas City . . .
has returned home from Pi-esbyterian Hospital
and is reported doing nicely.
Irene Monahan and her husband Joe spent
a weekend at Morehead City . . . Viola Wister,
Howco, and husband Emery of the Charlotte
News, attended the press and radio
party (buffet style) given by the southern
fair officials. Among the guests were "Miss
North Carolina," Elaine Herndon. and singing
star of radio and TV, Julius La Rosa. La Rosa
sang nightly at the southern states fair as
star of the International Revue.
. . President
Zoe Psomadakis, Howco, attended the North
Carolina-Navy football game .
Nancy Wilson and Blanche Carr, both from
the MGM office, were attending the WOMPI
convention in Memphis as local delegates.
. . . Effective October
The Queen City Booking Service advised
that the New Bern Drive-In, New Bern, closed
September 30. They also advised that the
Pilot Theatre, Pilot Mountain, opened September
28 and that their office is doing the
booking and buying
6, the Charlotte Booking and Promotions
Service began booking, buying and paying
the bills for the Tri-City Drive-In, Forest
City, owned by J. E. Haney. The Charlotte
Booking also is booking and buying for the
Bur-Gra Drive-In, Burlington, owned by John
Giddens.
Bids in for Construction
Of Beach Corp. Theatre
MYRTLE BEACH, S. C—Bids have been
.submitted for construction of a new theatre
on Chester street here for the Beach Corp..
owner and operator of the new house and
several other area theatres.
W. L. Parker of Charlotte, head of the company,
said work is expected to start immediately
on the new theatre. The Beach
Corp. also owns the Gloria and Broadway
theatres and the Myrtle and Flamingo driveins
here.
Charter Airer Firm
SHREVEPORT — Outdoor Ventures, Inc.,
drive-in theatre firm located at 4218 St.
Vincent Ave., has been granted a charter of
incorporation listing capital stock of $50,000.
OVER 300 PLAYDATES TO DATE
MANY B.O. RECORDS BROKEN
FOR
NOW AVAILABLE
PLAYDATES-ATTRACTIVE DEALSI
A MOnON PICTURE
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ROSE ROAD SHOWS
1001 New Jersey Ave., N. W.
Washington, D. C. ST, 3-8940
215 E. Wfashinnton St.
GREENSBORO, N. C.
SERVICE
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COURTESY
for over 20 years
OUR WATCH WORD
•CENTURY ^SS'lliX STRONG laTps
CONCESSION EQUIPMENT AND SUPPLIES
STANDARD THEATRE SUPPLY CO
219 Se. Church SL
CHARLOTTE. N C.
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FRANK LOWRY — JOHN WOOD
PHONE FR. 5-7787
BOXOFFICE October 19, 1957 SE-3

. . Capt.
. . . Bob
. . Arthur
. . Jack
JACKSONVILLE
pd Linder, manager of
the Town and Coun-
.
try Theatre in suburban Arlington, reported
that his first run of "Jet Pilot" has
broken all house records since the doors of
this beautiful theatre were opened nine
months ago. Although the Town and Country
is in the center of a popular shopping center
which has parking space for 1,500 cars, parking
became a problem for Saturday store
shoppers and theatre patrons. Several affected
merchants discussed expanding the
parking area . . "Around the World 80
. in
Days" rolled into its ninth successful week
at Bill Beck's suburban Five Points Theatre.
Beck presents three matinees and seven
evening shows each week, with reserved seats
ranging from $1.24 to $2.80 Hans
Vige's Pinecrest Drive-In cashed in on the
universal interest in Rus.sia's Sputnik by
offering a quadruple feature "giant space-orama"
consisting of "Invader From Mars,"
"Forbidden Planet," "Conquest of Space" and
"Target Earth." Jack Rigg is Captain Vige's
alert booker.
Elbert McC'all, who gained his initial experience
with Cannon Theatres at the Alimer
Theatre. Live Oak and the Lunar Drivein,
Lake City, is now a manager trainee at
the San Marco Art Theatre. Elbert, a senior
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365 PARK ST. JACKSONVILLE
at DuPont High, is enrolled in the school
system's diversified training program whereby
hundreds of local students attend school parttime
and work 28 hours weekly in business
fields of their selection. Elbert is unique in
that he is the only student who has chosen
theatrical work.
. . .
Harold Spears jr., Winter Garden exhibitor,
has moved into a supervisory position with
Floyd Theatres Hospitalized for an
operation was Bill Fegenbush, head of the
FST art shop Back at the Roy Smith
Co., theatre
. . .
supply firm, as office manager
and executive assistant to Roy Smith is Mrs.
Bobby Parrish, who resigned last year for
maternity reasons.
Men and women of the local industry were
being asked to repeat their excellent volunteer
services on the grounds of the Variety
Club's Industrial and Agricultural fair when
it opens in November. The fair, which will
feature more than 100 exhibition booths, will
also present a new automobile show, the
Cetlin and 'Wilson shows, television headliner
Leo Carrillo, a livestock show and a southeastern
boat show. 'Variety's Tent 44, which
receives a generous percentage of the gate,
will put all of its profits into the coffers of
its Blind Children's Foundation, aiding preschool
blind children in several Florida counties.
'Variety chairmen of the volunteer committee
are Oliver Mathews, U-I: Bill Baskin
and Tom Sawyer. FST: Herman Allen, Paramount,
and Max Stepkin, MGM ... A large
contingent of 'WOMPI delegates left for the
national 'WOMPI gathering in Memphis.
Thomas P. Tidwell, 20th-Pox area manager,
reported that exhibitors are adding
small sprockets to their projection equipment
at a rapid rate to provide their patrons with
the improved stereoptical sound. He said that
219 theatres now have the small sprockets
cut of a possible 317 optical houses. Also, 89
theatres of the area are now fully equipped
for stereophonic sound projection.
Harry Clark, young 20th-Pox booker, was
married October 4 to lovely Esther Parham
Daugherty. former general manager
ci the extensive Floyd Theatres circuit in
. . .
central Florida, has left the industry to sell
carbonation equipment. An exhibitor for more
than 25 years. Daugherty was Jacksonville
city manager for Florida State Theatres several
years ago Maurice Shaaber. former
local salesman for the 'Wil-Kin Theatre Supply
Co., is now a FST engineer at the Florida
Theatre Bldg., St. Petersburg.
Tom Kelly has resigned as manager of the
local Atlantic Drive-In in order to devote
his time to selling Italian pizzas to other
exhibitors. Horace Denning, district manager
of Dixie Drive-ins, has named Jim Hill to
the vacant post. Hill came here from the
Neptune Drive-In, Daytona Beach, which is
closed from Labor Day to Christmas, the
slack period between Daytona Beach's summer
and winter tourist seasons.
.
Johnny Spearing, local lATSE leader, left
on a business tour of hts seven-state southeastern
Lou Leffler. Stein
union district . . . Theatres chief, left his home office here to
visit friends in Atlanta Davis,
who controls Gold Coast Pictures, a Florida
distribution firm with headquarters in Miami.
has branched out Into the exhibitor field
with the acquisition of the Florida Theatre,
St. Augustine, from veteran owner R,oy Bang.
In the past two years, Davis has been successful
in the placement of foreign films
with Florida theatres which never exhibited
them before.
Visiting exhibitors were Pete Dawson.
United Theatres, Miami; B. B. Garner. Talgar
Theatres. Lakeland: Mrs. S. F. Summerlin.
Capitol Theatre, Homerville, Ga.; Gordon
Peck, Citrus Drive-In, Hernando; Harold
Popel, State Theatre. Gainesville, and Jim
Ochs, Ochs Management Co., Danla . .
.
'While Hoyt Yarbrough vacationed in Birmingham,
Bill 'Wall of this city was subbing
as manager of the Matanzas Theatre. St.
Augustine.
Local FST managers returning from advertising
meetings in central Florida were Joe
Charles. Capitol; Al Hildreth. Arcade; Herb
Roller, Imperial, and Robert Heekin, city
manager. The gatherings were conducted by
Emil Bernstecker, FST motion picture merchandising
chief; Mark DuPree, district supervisor,
and Jerry Zigmond, California executive
of Paramount Theatres, as guest speaker.
Others at the gatherings included 'Walter
Colby, Beacham, Orlando; Ed Roberts, Florida.
Gainesville; Ezi-a Kimbrell. Ritz. Sanford;
H. A. "Red" Tedder. Howell. Palatka:
"Sport" Bailey. Marion. Ocala; Edward
Baker. Colony. 'Winter Park; George Frank,
Victoria, New Smyrna Beach; Joe Fleishel,
Athens, DeLand; 'Walter Tremor, FST city
manager in St. Petersburg; Joan Starr, FST
ad writer in Tampa, and Harry Botwick. FST
district supervisor for South Florida.
.
K. F. Jackson, 20th-Fox office manager,
and his wife left on a vacation t-our of North
Carolina Seifert, new 20th-Fox
booker, was formerly employed at the company's
Houston exchange, but had been
forced to resign because of ill health . . .
U-I staffers "Sunny" Greenwood and Doris
Flynn were victims of the Asiatic ague.
Roger Livingston Leases
Glastonbury Theatre
HARTFORD — The 450-seat suburban
Glastonbury Theatre, owned by Mrs. Frances
Lampert and closed since January 1955. has
been leased to Roger Livingston, in managerial
capacities with the Hartford Theatre
circuit since May 1956.
Livingston, who formerly operated the
Crescent Theatre in Philadelphia, N. Y., a
small upstate town, staged an October 4
reopening of the Glastonbury, with singlefeature
policy in effect Monda.vs through
Tliursdays, and double features showing Fridays
through Sundays.
Terms under which Mrs. Lambert, sister
of Morris Keppner, prominent Connecticut
exhibitor, leased the theatre were not disclosed
here.
McCarthy Bros, to Build
Moorhead, Minn., Theatre
MOORHEAD, MINN.—The McCarthy Bros.,
pioneer circuit owners of Fargo, N. D., which
adjoins this town, will build a $75,000. 800-
seat theatre here. The one local showhouse
now operating is owned by the Minnesota
Amusement Co. In Fargo, there are half a
dozen conventional theatres and one drive-in.
SE-4 BOXOFFICE October 19, 1957

. . . Claughton
. . The
. . Cinema
Council Withdraws
Censorship Bills
JACKSONVILLE — A victory was scored
against local proponents of a motion picture
censorship law on Tuesday night (8i. when a
majority of the city council voted to withdraw
from consideration at that time two
repressive measures which were vociferously
urged upon the councilmen by minority pressure
groups.
At a public hearing in City Hall prior to
the vote, exhibition was represented by three
main spokesmen. LaMar Sarra, Florida State
Theatres vice-president; Ted Chapeau, Variety
chief barker, and John N. Spearing,
lATSE official. They were loyally supported
by a large turnout of industry workers, including
the entire staffs of all distribution
firms in the city and theatre owners, managers
and employes. In fact, motion picture
supporters arrived so early and in such numbers
at City Hall that only one seat in the
large council chamber was occupied by a
censorship supporter. Hundreds of pro and
con advocates stood for three hours during
the hearing behind safety ropes stretched by
city fire inspectors and manned by city policemen
and detectives.
For several weeks, the subject of motion
picture censorship here has been a hot political
issue. Dozens of letters have been
printed in the Jacksonville Journal's "Public
Pulse" column about it, and Journal managing
editor Joe Livingston publicly applauded
city councilmen for refusing to impose censorship
in a special article in the Journal on
October 12. Councilmen, however, stated that
they stand ready to re-introduce the censorship
bills if local exhibitors offer adult-theme
films without advertising them as "adult
entertainment" and "not recommended for
children."
Labor Session Requests
Missouri Minimum Pay
ST. LOUTS—The Missouri Labor Council
was du-ected by the 1,100 delegates attending
the second annual convention of the AFL-
CIO Council here to seek the passage of a
state minimum wage law at the next session
of the Missouri assembly. The resolution was
adopted at the concluding session of the
three-day meeting.
Spokesmen favoring this action suggested
an immediate minimum of 75 cents, with the
ultimate goal $1, or more if the cost of living
continues upward. Previous efforts to obtain
the passage of an intrastate minimum wage
law has met defeat. The national minimum
wage applies only to interstate commerce.
Resumes Spanish Films
HARTFORD—The 1,800-seat, downtown
subsequent-run Star, part of the Community
Amusement Corp. circuit, has resumed Wednesday
night Spanish film bookings. Regular
Hollywood product is shown other days.
MIAMI
The double-shocker bill must pay off at
local boxoffices, since many theatres in
the area, even some major ones, have been
booking them. The independent Le Jeune
Drive-In is the latest on the list. Currently
the downtown FST Florida has a special ad
on its two "thrill hits" . . Mike Todd's in-
.
vitation to his first anniversary party for
"Around the World in 80 Days" at Madison
Square Garden headed the Sheridan Theatre's
ad where the picture is playing. Prospective
guests were asked to sign up at any
FST theatre.
Cast now being selected for "Across the
Everglades," the Budd and Stuart Schulberg
production, which will start shooting in Miami
October 21, includes Burl Ives, Ben Gazzaza.
Rocky Marciano and Pat Henning. Reptile
expert Brad Bradford is also in the cast.
Picture was formerly named "Cottonmouth,"
and most localites were sorry to see the name
change.
. .
John Lane, formerly with the Palm Beach
Playhouse, is the new general manager for
George S. Engles Grove Playhouse here. Play
casting is being done in New York by Jack
Lenny . Current art exhibit at the Mayfair
Art Theatre is by Peter Driben and includes
oils, pastels and watercolors. It will next
be on view at the Parkway . IV,
feature film series at the Miami Public Library,
is presenting "The Old Maid," starring
Bette Davis, Miriam Hopkins and George
Brent.
Sandy Wirth, local girl who became a
champion baton twirler during school days,
is trying for a film career and landed a small
part in "Forty Guns" . Film Society
of the Lowe Gallery begins its new series
shortly and will have showings of classic,
documentary, offbeat and experimental motion
pictures on every third Sunday evening
ballyhooed its showing of
"Royal Affairs in Versailles" at the Trail. A
big opening ad was used.
Herb Kau, just returned from Paris, say.s
that the most popular film in town was a
French-made offbeat picture called "Porte
des Lilas." It was produced by Rene Clair
and had a long queue waiting to get in, at
least twice a day. Film business, on the
whole, seems to be unaffected by television,
this observer said. Privately owned TV sets,
Rau found out, are few in France because of
the price. They are to be found in bars, bistros
and restaurants. Reception is exceptional,
better than normal clarity on Miami channels.
Programming is mediocre or worse when it
comes to entertainment: there are no commercials
since television is government controlled.
News telecasts, Rau says, are superior
to any in this country. A typical half hour
will include a roundup of the world today,
with much of the material on film. Three
commentators w'ill handle the news, two men
and a woman, alternating subjects. "Makes
for an attention-holding, diversified broadcast."
Most members of the large film colony
in Paris, Rau said, flew the English channel
to attend the world premiere of "The Bridge
on the River Kwai," which was made in
Saigon. Verdicts ranged from "great" to
"greatest," with the Hollywood contingent declaring
the movie should win at least three
Academy Awards. Hangout for movie bigwigs
and starlets in Paris, Rau said, is a private
club on the Champs near the Laurent restaurant.
Owner is a girlie magazine publisher
named Mauchair.
Toronto Ruralists Watch
Filming of 'Boy and Dog'
TORONTO—The area around Markdale
has been more than usually busy as rural
inhabitants watched the shooting of scenes
for the Cinemascope feature, "A Boy and
His Dog," in black and white by Regal Pictures,
a subsidiary of 20th Century-Fox. Some
interior shots were made at Gottlieb's Audio
studios here.
Jim Davis is mentioned as one of the
Hollywood stars but most of the actors are
Canadians. Jackson Samuels is head cameraman
and Doug Robertson is film editor, both
formerly with Cinema of Canada, it is stated.
Lippert Productions has also been making
use of the Audio plant for the making of two
pictures.
WANTED
TO LEASE
INDOOR THEATRES &
DRIVE-IN THEATRES
In Towns of 50,000 or Over
On Temporary Basis
To Play Our
ROAD SHOW PICTURE ATTRACTIONS
HIGHEST RENTS PAID
• Write—giving full
information, seats or
speaker capacity, location, size town, etc.
ROSE ROAD SHOWS
1001 New Jersey Ave., N. W.
Washington, D. C. ST. 3-«940
SPECIAL TEST FILMS & SERVICE BULLETINS
*Tcst Loops and Instructions for clieckins sound lens
and setting lateral guide rollers $2.25
•No COD—Check or Money Order, Cashier's Check
NOTE: With each order we include sample sheets of
our 'Servicing Bulletins"—published monthly. Simplified,
Condensed. Easy-to-Understand data on Servicing.
WESLEY TROUT, Consultant
(Compiler of Prolection-Sound Dept.
MODERN THEATRE)
P.O. Box 575, Enid, Oklahoma
Jonnaiac
BOONTON, N. J.
Large Core
Greater Crater Area
meant
MAXIMUM LIGHT
Evenly Distributed A
in Florida—Joe Hornstein, Inc., Miami— Franklin 3-3502
in Louisiono—Hodges Theatre Supply Company, Inc., New Orleans
Tulone 8356
Notional Theatre Supply, New Orleans—Tuione 4891
in Tennessee—Tri-Stote Theatre Supply, Memphis—Jockson 5-8240
BOXOFFICE ;: October 19, 1957 SE-5

. .
. . Recent
. . Johnnie
i
ATLANTA
DIond, blue-eyed Joanna Moore, Universal
actress featured in "Slim Carter," was
here Friday (U) en route from New Orleans
to the home of her paternal grandfather at
Americus. Miss Moore remained in Americus
through Sunday, then came back here to
board a plane for the coast, where she has
four pictures ready for work. She recently
completed a two-week personal appearance
tour in Oklahoma, Texas and Louisiana. She
is a graduate of Agnes Scott . . . Following
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1
Sno Cone Machines
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Complete Line of Concession Supplies
THE QUEEN FEATURE SERVICE, Inc.
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1912-1/3 Morris Avenue Phone ALplne 1-8665
Birmingham 3, Alobama
Where "Around the World in 80 Days" is in
its 17th week. Everyone was asked to write
his name on an especially prepared blank
and drop it in the container. No one was
required to purchase a ticket. A city government
official selected from the container one
name Tuesday il5i, and that person and a
guest won the expenses paid trip to New
York.
The Tazewell Drive-In, Tazewell, Tenn.,
will close for the winter Sunday (20), according
to E. J. Steiner, operator, Maynardville,
Tenn. . heavy rains caused
severe damage to the Bama Drive-In, Anniston,
according to J. E. Aaron, co-owner, on
a recent visit to the Row A great part of
the damage was caused by mud washed into
the concession stand and women's restroom
... A. Mace, employe at the Fox Theatre
parking lot, has retired and moved to Florida.
He was replaced
by Albert Farrell.
Charlie Lester, National Screen district
manager, has returned from Memphis where
he attended the Tristates Theatre Owners
convention . Harrell, Martin
executive, was on a business trip to New
Orlearis . . . Universal district manager James
V. Frew planed to New York Friday (12) for
a district managers meeting with home office
officials. He goes from New York to Cincinnati,
where he will meet with brancli managers
and salesmen October 28-30. The meeting
will be held at the Netherlands Plaza
Hotel, and Frank Schrieber, Cincinnati manager,
will be the host. Ben Hill, district
publicist, precedes the group on Friday (25).
. . .
Karl Hart, Universal auditor, and Bert
Friedman, former salesman but now an auditor,
are checking the Atlanta branch
Natalie Rogers is the new contract clerk at
Republic. She is a former RKO employe . . .
Recent Filmrow visitors included R. E. Andj-ews,
Caiwer, Rome: Bob Ho.ssee, Crescnt
.Amusement Co. executive, Nashville, Term.;
R. M. "Dick" Kennedy, popular Alabama,
Tennessee and North Carolina theatre operator;
Cecil Cohen, Murray Hill, Jacksonville
and Royal, Monticello. Ga.; Jay Solomon,
Independent Theatres. Chattanooga, Tenn.;
W. W. Pincher, Fincher Theatres, Chattanooga
and Chatsworth, and Harry Gordon,
Carver, Orlando, Fla. . . . "Around the World
in 80 Days" soon will open at the Pike,
Knoxville, operated by Walter Morris, and
the Brainerd. Chattanooga. Tenn., operated
by Independent Theatres.
D 2 years for $5 n
D Remittance Enclosed n Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE....
NAME
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POSITION.
BOXOfflCf THE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Konsos City 24, Mo.
Trial Basis at Tilden, Neb.
TILDEN, NEB.—Millard Rethwisch, owner
of the Victory Tlieatre, has reopened the
house four days a week, Friday through Monday.
Rethwisch .said the Victory is being
operated on a trial basis because of a great
many requests to reopen. Children under 12,
wlien accompanied by both parents, will be
admitted free. The charge otherwise will be
20 cents.
Loew Managerial Changes
HARTFORD — E. M. Loew has named
Charles Kliman as manager of the Candlelite
Drive-In, Bridgeport, succeeding Bruno Weingarten.
shifted back to the circuit's Norwich-
New London Drive-In, Montville, in similar
capacity.
Stars in AA's Golden Jubilee film, "The
Hunchback of Notre Dame," are Gina LoUobrigida
and Anthony Quinn.
SE-6 BOXOFFICE October 19, 1957

Molion Picture Ass'n
Tourney Draws 120
KANSAS CITY—Jack Winningham took
top honors in golf and Harold Hume was the
high ranking gin rummy player at the annual
fall stag of the Motion Picture Ass'n of
Greater Kansas City held recently at
the Hillcrest Country Club. About 120 industryites
from the Kansas City territory
attended.
Golf and gin rummy were afternoon events,
although the last card matches weren't completed
until just before dinner was served at
7:30 p.m. At the dinner, Charles Shafer,
city councilman, and Landon Laird, columnist
of the Kansas City Star, were guests.
More than 50 prizes, including radios, ice
chests, coolers of all varieties, sets of carving
knives, wallets, and serving utensils were
distributed to tournament winners and those
holding lucky draw numbers.
In addition to the championship award won
by Winningham, golf tourney prizes were
won by Louis Souttar, Cle Bratton, Finton
Jones jr., Tom Baldwin, Al Adler. John Dobson,
Woody Barrett, Martin Stone and Al
Carson, who finished in that order.
George Crandall who took a 10 on the No.
3 hole and Chris Bean who took a 10 on the
No. 13 won prizes for taking largest number
of strokes on a single hole.
In the gin rummy tournament, John Wangberg,
Joe Neger and Dick Durwood finished
in that order behind winner Hume.
Ed Hartman presided as toastmaster, with
Harry Gaffney officiating at the microphone
in the prize drawing. The tourney committee
also included Ralph Adams, Ralph
Amacher, Abbott Sher and Howard Thomas.
Toronto Evening Telegram
Backs 'Remember' Contest
TORONTO—The Evening Telegram tied
in with the engagement of "An Affair to
Remember" at five Odeon theatres by staging
a contest in which participants were
asked to tell why their wedding was something
to remember, the prize being an allexpen.se
trip to New York City for two persons.
An unusual condition was that the contestants
were not required to attend a performance,
subscribe or buy a copy of the
Telegram. But the newspaper devoted considerable
free space, plus scene pictures, for
the engagement at the Hyland, Danforth.
Humber, Christie and Cooksville theatres.
Mails 'Coming Attractions'
BELMOND. IOWA—Resummg a practice
that was abandoned last year, the New Belmond
Theatre is mailing out programs of
coming attractions to patrons throughout the
area. They will go to nearly 3.000 boxholders.
Ed Gentry, manager of the theatre, said the
programs will include movies to be shown for
two months.
Theatre Fees Reduced
EAU CLAIRE. WIS.—Theatre license fees
have been reduced by the city council as follows:
500 seats, $35 from $100; 501 to 1.000
seats. $50 from $150; over 1.000 seats. $100.
from $200.
SAV ANN AH
Tack A. Williams, 63, projectionist, died in a
local hospital following a heart attack.
He is survived by his wife, four daughters
and two sons.
He was a member of Local 320 and had
bten locally employed for the past 35 years.
At the time of his death he was at the State
Theatre. His death followed within two weeks
that of his operating partner at the State.
Robert Terrell, and followed by one week the
passing of Mansfield Addie. projectionist at
the Savannah Theatre and past president of
Local 320.
Theft of $413.49 from a safe at the Weis
Tlieatre was reported. Police said that there
were no signs of forced entry and surmised
that keys were used to open both the theatre
and office.
Shriek Show Booked
MINNEAPOLIS—The State in the Loop
booked a "Dr. Satan's Shriek in the Night
Show" for a single midnight stand, and
offered a pass to every patron who sat
through it. This actually amounted to a free
admission for the show or, as the newspaper
ads call it, a two-for-one offer. The show
comprised a "materialization of Jimmy Dean."
described in newspaper ads as "frightening
and awesome," plus a horror picture.
C. H. Salmons Appointed
BELOIT, WIS.—Carlton H. Salmons, a
native of Beloit who has operated all the
theatres here as well as the Midcity Drive-In
during the last nine years, has been appointed
city manager for the Beloit Theatres
Co., an affiliate of Standard Theatres of
Milwaukee. Salmons operated his own theatre
in western Washington before joining
Standard.
Seek Drive-In Permit
WESTBORO, MASS.—Real estate operators
Garfield Rodenhizer of Marlboro and Harry
Goldberg of Cambridge are seeking a rezoning
order for a farm site east of town for
construction of a $250,000, 1,000-car drive-in
theatre. If the site is rezoned for industrial
pui-poses Rodenhizer and Garfield will purchase
20 of the farm's 30 acres for the theatre
project.
High Minnesota Employment
MINNEAPOLIS—Minnesota state employment
service figures show that in all except
one of 24 cities outside the Twin Cities have
as high or higher employment than for the
corresponding period a year ago. Duluth reported
total employment of 45,920 or 2,100
above 1956. Rochester reported 19,337 persons
at work or 2.000 ahead of the 1956 figure.
The lone exception was Willmar which reported
4.713 total employment—a figure about
120 under that of last year.
Relights at Natoma, Kas.
NATOMA, KAS. — The Welling Theatre,
which has been closed several times in the
last few years, has been reopened by Dean
Erway.
RESEARl""iREAii
f or
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
10-19-57
Please enroll us m your RESEARCH BUREAU
10 receive information regularly, as released, on
ihe following subjeote for Theatre Planning:
n Acoustics
n Lighting Fixtures
n Air Conditioning Q Plumbing Fixtures
n Architectural Service
n Projectors
n "Black" Lighting
n Projection Lamps
n Building Material
Carpets
n Seating
D Coin Machines ^ Signs and -Marquees
D Complete Remodeling
n Decorating
Sound Equipment
D Television
n Drink Dispensers D Theatre Fronts
n Drive-In Equipment Vending Equipment
Other Subjects
Theatre
,
Seating Capacity..
Address
City
Stat*
Signed
_.
Postage-poid reply cords for your further convenience
ijl obtalntng information are provided in MODERN
The
THEATRE Section, published with the first issue of
each month.
BOXOFFICE :: October 19, 1957 SE-7

:
October
Sell . . and Sell
Scores of busy little messages
go out every week to a tremendous
audience— and they get a tremendous
response!
Every exhibitor is
busy— buying,
selling, renting, hiring. All this is
made easier and more profitable
with the classified ads in Clearing
House each week.
READ • USE • PROFIT BY—
Classified Ads
in
BOXOFFICE
Greatest Coverage in the Field—Most Readers for Your Money
Four Insertions for Price of Three
SE-S BOXOFFICE
;
19, 1957

TRISTATE EXHIBITORS ELECT
ALTON SIMS AS PRESIDENT
Upturn in Grosses Hailed
At Theatre Gathering
In Memphis
MEMPHIS— Alton Sims, buyer
and booker
at the Rowley United Theatres office here,
is the new president of the Motion Picture
Theatre Owners of Arkansas, Tennessee and
Mississippi, which held its 48th annual convention
Monday and Tuesday at Hotel Chisca
here.
Officers were nominated and approved by
the board of directors Monday and elected
by the convention Tuesday. Others elected:
Lloyd Royal, Meridian, Miss., secretarytreasurer,
and these vice-presidents— from
Mississippi. Leon Rountree. Holly Springs:
from Tennessee. Bill Brewster, Dixon, and
from Arkansas, Doyle Branscom, Commonwealth,
Harrison.
SUCCEEDS ROY COCHRAN
Roy L. Cochran, retiring president, was
named chairman of the board. TOA representatives
named were K. K. King, Searcy,
Ark.: Charles Eudy, Union. Miss., and Nathan
Flexer, Waverly, Tenn.
Directors from Arkansas: Orris Collins.
Paragould: Ben Hoffer, Clinton; Mildred
Bomer, Little Rock; Lloyd Pullam, Little
Rock; Nona White, Little Rock: Bill Sockwell,
North Little Rock, and Louis Haven jr..
Forrest City.
Directors from Mississippi: R. B. Cox, luka:
Earl Elkm, Aberdeen; Martin Mounger, Calhoun
City; W. P. McCowan, West Point:
Raymond Goodman, Starkville; Max Connett,
Newton, and T. M. Jourdan, luka.
Directors from Tennessee: Bill Willis.
Milan; R. B. Gooch jr., Selmer; Guy Amis,
Lexington: Nathan Flexer, Waverly; Abner
Lebovitz, Memphis; Robert Lax, Paris, and
Joe Keifer, Memphis.
Rountree. chairman of the convention, said
he thinks the Bartlesville, Okla., Telemovie
experiment, if successful, will result in larger
audiences at motion picture theatres. He said
people would rather go to tlie theatre than
pay the price for getting motion pictures in
their home.
PLENTY OF GOOD PICTURES
He pointed out that motion picture theatre
attendance is up nationally, and said adult
films are drawing more persons over 35 back
to the theatres.
There is going to be plenty of good new
movies the rest of this year and all of next,
but theatremen are going to have to get out
and sell them to the public. Bill Williams,
former Memphian and now manager for 20th-
Fox at Dallas, declared at the Monday
luncheon-business session. And he added the
more dependable way to sell movies was
through newspaper advertising.
Williams said the film industry was on its
way up.
"Each year since 1953 has shown an improvement,
and the industry has grossed a
little more each year," he said. "My company
will spend $8,000,000 during the coming year
Here are three photos from the Tristates convention. Left: Mrs. J. H. O'Donnell
jr. of the Memphis Chamber of Commerce greets Roy L. Cochran of North Little
Rock, 1957 president. Leon Rountree, left, convention chairman, had just received
his lapel card. Center: These two women, Nona White and Mrs. Jack Bomar, both of
Little Rock, had the job of contacting the Arkansas- Tennessee delegates. Right: Here
are the oldest member and the new president; Judge Gregory Carey of Caruthersville,
Mo., and .Alton Sims, who succeeded Cochran as president.
Oversalting Popcorn Wont Sell
Drinks—It'll
MEMPHIS— stay that salt shaker hand.
Dad, don't make the popcorn buyer mad.
That was the message of Charles Manley
of Manley. Inc.. Kansas City, to Tristate
Theatre Owners convention here.
"The theatre owner who is tempted to go
heavy on salt on the popcorn so he can sell
more soft drinks will find that he is just
making the popcorn buyer angry," Manley
said. "They know when they are getting too
much salt and they don't like it. They quit
buying popcorn."
Vernon Brugge of Purity Products Co. told
the convention that exhibitors should be
making from 10 to 15 per cent more profit
for advertising. There will be 60 new pictures
next year from my company. But we must
let the people know a good show is coming
to town. Good promotion will bring the people
back into the theatres."
The Bartlesville experiment with toll television
movies was discussed by two speakers.
Herbert Barnett, consultant engineer for General
Precision Corp. and National Theatre
Supply Co., New York, said:
"This fascinating new phase of entertainment,
Telemovie, is being given an all-out
test in a city of 30,000 population. It will permit
many to have the better kind of showin
their homes that they have been going to
the theatre to obtain. Telemovie offers regular
movies piped right into your home on your
own television set.
"You can't approach the large screens and
color films in the theatres. But those who
are particularly interested in the subject matter
or unable or unwilling to go to the theatres
have an opportunity to see the theatre-
Anger Customers!
from their concession stands. The increased
profits will come as five cent items disappear
from concession showcases and are supplanted
by more expensive items, he said, and
the "public won't miss the nickel items."
E. N. Gault of Coca-Cola Co. said success
of a concession stand depends on quality.
"The public has more money to spend—more
than ever," he said. "He is spending more for
everything from concerts to movies but he demands
more quality."
Roy L. Cochran, North Litlte Rock, presided
at this session which confined its discussions
to concession stands.
type shows.
"Bartlesville subscribers pay $9.50 a month
which may be reduced as installations become
more numerous. Cable facihties, at $3,500 a
mile, cover 80 per cent of the city or about
38 miles. Bartlesville has two television movie
channels, also two regular television stations.
The movie channels offer first-run and subsequent-run
movies."
Barnett said he was proud the Telemovie
experiment has been undertaken by a movie
exhibitor.
"If the public likes and pays for this form
of entertainment it must be superior to free
telecasts."
R. L. Bostick, Memphis, vice-president of
National Theatre Supply Co., the second
speaker, discussed the financial aspects of
the Telemovie experiment. There are 572
home installations in Bartlesville, 100 more
appUcations are on file and a total of 2,.500
are expected by next Labor Day
installations
—fii-st anniversary of the project, he said.
BOXOFFICE October 19, 1957
SW-i

. . William
. .
. . Jackie
Industry Future Good as Stories
It Tells, Declares Cecil DeMille
DALLAS—Film Producer Cecil B. DeMille
spoke at Baylor University in Waco Saturday

Dallas Capitol to Bow
With Spanish Films
DALLAS— Harold C. "Buster" Novy, general
manager of Trans-Texas Theatres, said
this week that the downtown Capitol here will
reopen soon. The theatre was shuttered without
definite future plans at the completion
of the September 25 run. No definite date has
been given for the opening, but work started
Monday (14 1 on modernization.
A .straight Spanish-language film policy has
been initiated for the theatre, marking it as
the first downtown run exclusively for such
films. The only other Mexican house here
is the suburban Panamericano, opened by J. J.
Rodriguez in 1943. Another downtown house,
Gretnlin's Strand, has run Mexican features
each Thursday only for the last two months.
Novy said. "Our aim is to turn the Capitol
into the finest Spanish-language theatre in
the southwest. We are busy now talking with
the distributors to arrange our bookings. We
will announce the reopening date as soon as
these arrangements have been made."
Changes will be made in the present design
of the lobby and new carpets, a new concession
stand and seating will be installed.
The Capitol, originally opened about 1920.
is situated next door to the circuit's Rialto.
which operates with first-run films on double
bills. When the Capitol was closed, it was
showing older films on a double feature program
at 35 cents admission. The house had
been operated as a grind for several years
and had never been equipped with Cinema-
Scope or widescreen.
The city has an approximate population
of 60,000 Latin-Americans. The majority of
them live in or near the downtown business
district, or in an area that is serviced by
direct transportation into the business district.
Trans-Texas also operates the Fine Arts
Theatre here, as well as the Rialto, in addition
to theatres in several other Texas cities.
Drive-In Bandit Escapes
SHAWNEE. OKLA.—A crime-wise bandit
held up the cashier's cage at Starlite Drive-
In here on a recent Wednesday night and
carefully wiped aw-ay all traces of fingerprints
before making good his getaway. Johnny
Jones, Starlite manager, did not attempt to
estimate the amount of loss.
OKLAHOMA THEATRE^ „,„„^ ^„„^„,,
SUPPLY COMPANY Equipment House"
Supplies • Equipment • Concession Supplies
A Fully Equipped Repoir Department
• • RCA Dealer • •
628 West Grand Oklahoma City
DALLAS
. . .
T ee O. HandJey had an exclusive first-run
showing of "The Search for Bridey Murphy"
at his Arcadia after an 18-month delay
in opening here With prior runs totaling
26 times, "Kind Hearts and Coronets" was
paired with "The Captain's Paradise," with a
record of ten previous runs, for the last time
at Alfred Sack's Coronet Sunday and Monday
(13, 14) before being permanently taken
out of release. "The Young and the Passionate"
was screened Monday morning for the
press before opening Tuesday.
A lecture series will be sponsored by the
Friday Forum at Trans-Texas' Fine Arts on
an annual membership basis. The first will
be held November 15 at 10:30 a.m. preceding
a coffee period. Louis Novy, president of
Trans-Texas, was pictured with the group
in the Morning News when the announcement
was made ... A 14-year-old boy was
struck and killed by a car recently after leaving
Phil Isley's Grove where Luke White is
manager. The driver of the car is facing
charges in the accident.
Newspaper ads for features playing at the
Majestic and Palace have received praise for
their originality. For the "Gun Glory"-"Hired
Gun" double bill at the Majestic, the fourcolumn,
page-length layout was split on two
connecting pages with a series of arrows
pointing to the opposite half of the ad. A
separate layout for the Palace run of "No
Down Payment" had a tie-in with the Lone
Star Gas Co. in connection with the "Kitchens
of the Stars" on display at the state fah'
of Texas.
The "Faces of Eve" serial has been running
on the front pages of the Morning News, followed
by a teaser ad on "Three Faces of
Eve." The feature, set to open at the Palace
this week, has been moved up to October
31. Frank Starz is in charge of Interstate
publicity . . . The Palace rushed in a booking
of "Man in Space," the 33-minute featurette,
to cash in on the Sputnik launching by Russia.
"Man" played on the same bill with "No
Down Payment."
Interstate's Village, scene of long holdovers
recently with such epics as "The Ten Commandments"
and "Oklahoma!" pulled a complete
reverse for the week of October 12-17 by
running a new program each day: Saturday
"The Pride and the Passion"; Sunday— "The
Prince and the Showgirl"; Monday—"The
Wrong Man"; Tuesday—"Full of Life"; Wednesday—"The
D. I.," and Thursday—"3:10
to Yuma."
Union representatives from all over the
state were in this week for a meeting with
Robert J. O'Donnell, vice-president and general
manager of the Interstate circuit. Harvey
D. Hill represented Dallas, E. J. Miller,
international representative of the lATSE
6th district, and "Bumps" Coogler. Houston;
R. C. Sparks, Fort Worth; John D. Dennis,
San Antonio, and Charles W. Schubbert,
Austin. Other cities represented were El Paso,
Denison, Galveston, Temple, Wichita Falls,
Corsicana, Denton, Amarillo, Paris, Waco,
Abilene, Tyler, Harlingen. Brownwood, Bernon
and Albuquerque. N. M.
J. O. McCIanahan, special ads department
of National Screen Service, became a grandfather
Friday (111. Lt. and Mrs. James F.
McCIanahan announced LoiTie's arrival at
Travis Air Force base, Calif. . . . Mrs. Minnie
A. Moseley has been visiting her son Earl
"Mose" from Lincoln, Neb. She recently
moved from Amarillo with her daughter and
.son-in-law, Sgt. and Mrs. James W. Taylor.
Mose returned here from Cleburne.
POSTERS - MATS
No Contract Necessary
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B. D. DUNCAN
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Ri 2-3173
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HERBEB THEATRE EQUIPMENT GO.
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Years"
408 S. HARWOOD RI 7-6568 DALLAS I, TEXAS
BOXOFFICE October 19, 1957
SW-3

fiO&ERT E. GROSS
Potlroit by Fah'tan Bachrach
34,500 Lockheed Employees
Regularly Buy U.S. Savings Bonds
"\\v in
the Lockheed Aircraft Corporation family are
proud of our record of participation in tlie
U.S. Treasury's
Payroll Savings Plan.
"It is important . . . particularly in these times . . . for
all .\mericans to support our nation's programs and
jiolieies in ever\' way. I
know f)f no better wa>- than the
ri'gular purchase of Savings Bonds.
"Our records show Bond-buying employees are saving
at the weeklv rate of $165,000 ... a vearlv total of
approximately $9,000,000.
"This thrift, practiced regularly, is a \ital ke\'stone
in building family security-. It also makes a significant
contriliution to stabilization of the purchasing power of
the dollar and the pre\ention of inflation.
"Each of our new employees is given the opportimity
to join his fellow workers in the Payroll Saxings Plan.
We feel this is an important step in insuring America's
future security and prosperity-."
ROBERT E. GROSS, Chief Executive Officer,
ChairiiKin of the Hoard,
Lockheeil iircraf'l i.ori>or(ition
A simple person-to-person canvass that puts a Payroll
Savings .Application Blank in the hands of cvenj employee
is all >ou have to do to install the Payroll Savings
Plan or build empUnee participation in your present
plan. Your State Sales Director is ready to help you.
Write today to Savings Bond Division, U.S. Treasury
Department, Washington 2.5, D. C.
The United States Govern mt'nt does not pay for this advoiisitiff.
thanks, for their patriotic donatioti, the Advertising Council and
BOXOFFICE
The Treasury Department
SW-4 BOXOFFICE October 19, 1957

. .
Film Council Opens
Year in Milwaukee
By BILL NICHOL
MILWAUKEE—More than 200 members of
the Better Films Council of Milwaukee County
attended the season's first meeting held at
the Lincoln Park Pavilion here last week.
The council previews and classifies films
for the family, adult, mature, adults only,
young folk and the children, recommends deletions
declared to be objectionable in whole
or part, and cooperates with theatre managers
in conducting kiddy matinees.
Mrs. Fred W. Rosenkranz, preview chairman,
pointed out that her group turns to
various sources for information to guide them
in determining the proper classification for
a given picture, and included BOXOPFICE
magazine high on the list.
ESTELLE STEINBACH TO SPEAK
It was announced that the highlight of
November 13, was to include a noon luncheon
at Hop Sham's, with Miss Estelle Steinbach,
managing director of the Strand Theatre, as
guest speaker.
The panel session then got under way, with
study chairman Mrs. Ralph Koenig acting
as moderator. Mrs. Chai-les Berenger spoke
on "What's the Name of That Picture?" discussing
the problems of proper titling: Mrs.
Lillian Porter. "Action Without Makeup,"
stressed the need of the screen stars to
"watch their figures for poise and appearance
. . . since widescreen and Cinemascope
catch eveiy line," and Mrs. Leroy Mushack
("The Talkies at 30") described the problems
of a star of that era striving to acclimate to
the new talkies; Mrs. S. V. Abramson ("Kings,
Dolls, and Spaghetti") called attention to
foreign customs, which she said could not
be ignored in order to protect the people,
their respective customs and views. "This
does not necessarily mean censorship," she
asserted. Citing India, she said this country,
because of their code of ethics, ruled out a
number of scenes which we automatically
disregard in our films. She concluded with
a summary of the motion picture industry's
code of ethics, and added that Hollywood reviews
each script to make certain that it
conforms to the country's particular tendencies
associated with the film to be produced.
OTHER SPEAKERS
An interesting resume on "Filmdom's Exti'aordinary
Occupations," was given by Mrs.
Gustave Kabitzke. while Mrs. Oliver Martin
spoke on "Adventures Behind the Camera."
Mrs. Frank Zeidler, w'ife of Milwaukee's popular
mayor, talked on "Oracles Are Only
Human."
"We people ai'e funny," she observed. "We
insist on having experts take care of us. If
we're building around the home, one craftsman
has to wait for another—each has his
particular job to do. The same arrangement
applies in the production of a movie."
Awards for '80 Days' Bally
MINNEAPOLIS — The Academy Theatre
has presented "awards" in the shape of certificates
to all newspaper, TV and radio people
who have helped to make its "Around
the World in 80 Days" such a boxoffiee
smash by cooperating in its exploitation. The
certificates are signed by Ted Mann, Academy
owner, and Phil Jason, who handles the publicity
for the theatre.
Theatreman on Scooter
Takes Ditch at 50
Onawa, Iowa—Arnold Johnson, local
exhibitor, says his recent motor scooter
experience gave him chills and fever.
Johnson was having trouble with the
scooter, could hardly get it up to 20 miles
an hour, so he had a new clutch installed.
He took it out on a country road for a
trial spin. The scooter whipped up to
between 45 and 50 in nothing flat. Then
the hand throttle broke.
Johnson couldn't cut down his speed,
and he was fast approaching the main
highway. He took to the ditch.
Johnson and scooter skidded about 100
yards along the ground. He was laid up
for about three weeks, and still is nursing
bruises.
Theatre Illness Blamed
On Film Releases to TV
MINNEAPOLIS — Hollywood's release of
theatre feature films to television is mainly
responsible for the boxoffiee sickness that
afflicts many theatres, in the opinion of
Martin Lebedoff. chairman of the Twin Cities
group of Exhibitors Trade Ass'n. formerly
North Central Allied, and others. In their
appeal to producers to halt the flow of pictures
to TV, Lebedoff and his followers claim
the damage from the theatre features on
video has been gaining momentum.
"I only wish that we could impress upon
the film companies the shortsightedness of
their sale of the pre-1948 product to TV,"
says Lebedoff. "Without these movies TV
programming, in the aggregate, would lack
the topnotch or type of entertaiimient to
satisfy most film fans, it seems to us. Then
TV would not be keeping so many people
away from theatres so often.
"If the film companies had refused to turn
over such pictures to video, I'm sure that
they'd be realizing much more money from
theatre film rentals than their sales to TV
have netted and they'd be money ahead."
Lebedoff points out that the pre-1948 features
boast many of the still biggest boxoffice
names, that most are new to the present
generation of film fans, that even the
older theatregoers perhaps don't remember
mo.st of them and. in any case, many bear
seeing again.
Variety Auxiliary to Hold
Social Affair Oct. 21
OMAHA—The Variety Club auxiliary will
hold a social gathering for members, husbands
and guests Monday night (21) at the
home of Mrs. Alice Rostermundt.
Mrs. Rostermundt's husband, the late Eddie
Rostermundt, was with United Artists for
many years and was one of the most popular
salesmen in the Nebraska-Iowa-South Dakota
territory.
Regina Molseed, auxiliary president, said
the organization had postponed a bake sale
scheduled for October 25 until November 22.
Pender, Neb., Pix Reopens
PENDER, NEB.—The Pix Theatre here
has reopened with a policy of offering one
complete show each week night, except
Wednesday when the house is dark, with
two performances on Saturday and Sunday.
Exhibition's Outlook
Good, Says Tom Burke
MINNEAPOLIS—Tom Burke, a local film
industry pioneer who during his 35 years in
the business has occupied the roles of exhibitor,
film salesman and distribution manager,
thinks that exhibition's outlook is far
from hopeless. In fact, he believes that theatre
owners generally aren't in too bad a fix
and that there are many reasons why they
should feel encouraged and not pessimistic.
Burke, who now is the head of one of the
territory's largest nonprofit buying and booking
pools, says that, regardless of television
and other inroads on the boxoffiee, many
showhouses still boast a comparatively good
economic position.
MOST EXHIBITORS OKAY
"There never has been a time in my 35
years in the business when exhibitors and
the industry itself haven't had their troubles
and problems," Burke said. "There always
have been cycles and the industry and
exhibitors always have ridden them out. It's
still quite a business today for a large percentage
of exhibitors.
"Back in 1951, a prominent Minneapolis
circuit owner told me 'we're all through.'
Since then he has taken a substantial amount
of money out of his theatre holdings and still
is doing so.
"While exhibition's bonanza days are over
and exhibitors are confronted with more
worries and must work harder and use their
gray matter to the utmost, there are still
many theatres that I know about in this territory
which are earning a good return on
the investment and doing what I'd call 'well'
in comparison to other lines of business .
U. S. OVER-THEATRED!
"Of course, there have been many fringe
and other theatre closings during the past
several yeai-s. But we know that the country
has been considerably over-theatred. And,
besides, consider how drive-ins have taken
up the exhibition slack and that outstanding
pictures are, for the most, garnering the biggest
grosses ever.
"While in recent months the public has
been failing to respond to many good pictures
it, on the other hand, has 'gone crazy'
and turned out in droves for a number of
others like 'Tammy,' 'The Delicate Delinquent'
and 'Loving You,' to mention a few.
"In the 'good old days,' before high taxes,
TV, night baseball, high production costs and
other modern-day developments did their
boxoffiee damage, exhibitors' earnings often
were prodigious in relation to their investments.
"But now it's more difficult than ever before
for any person, regardless of his business
or profession, to accumulate wealth and we
have to be reconciled to the fact that those
'good old days' ai'e gone never to return."
Two Reopen in Iowa
REMSEN. IOWA—The Vogue Theatre, operated
by Mr. and Mrs. S. R. Nothem, has
reopened after a three-month closing. There
will be movies every night of the week except
Monday.
MADRID, IOWA — Mr. and Mrs. Emil
Bozich have reopened the Iowa Theatre here
and W'ill offer a schedule of shows from Thursday
through Monday of each week, two
changes.
BOXOFFICE October 19, 1957 NC-

. . Harold
. . Howell
.
OMAHA
TJerman Hallberg, 20th-Fox manager, captured
the golf championship of Filmrow
with a 5-4 victory over Bob Collier in the
finals of the tournament at Dodge Park. The
party Hallberg gave for the entire personnel
of the Omaha branch was not the result of
his victory—the match came later in the
week. But the staff maintains its boss also
is a champion host as proven by the cocktails
and dinner at
Ross's steakhouse.
Frank Hollingsworth of
the Holly Theatre
at Beatrice left the first of the week for
California to bring his wife back home. Mrs.
H,.ii!n"

. . Prank
. . Eddie
. . Several
. . Vincent
Zeidler vetoed the resolution granted in favor
of Skiatron. The three firms adding their
names to the roster seeking the go-sign are
Telemeter, Scriber Vision and Phonevision.
Among the protests was one from Atty.
Christ Seraphim, who appears to represent
a number of local theatres. He urged a "go
slow approach. We don't think it is feasible
... to wire a city of this size."
One way or another, Estelle Steinbach, managing
director of the Strand Theatre, winds
up with ink in the papers in connection with
"Around the World in 80 Days." Without
either buying a ticket or seeing a show, all
one had to do was sign an enti->' blank and
place it in a container in the lobby. Prize
for the winners was an all-expense paid
trip to New York to attend Mike Todd's massive
birthday party at Madison Square
Garden.
. . . Tina
Pat Halloran, U-I, is all smiles as a result
of the universal acceptance of "Tammy."
Says larger towns are re-dating; played firstrun
in three Madison houses. Things in general
appear mighty good, he says
Wergin, the little contract clerk, got married
. , . Barbara Sontag, ledger clerk, is back from
vacationing . Maun, former RKO
salesman here, now is in Pittsburgh for Republic
Hazel Bevel, secretary to the
. . . Trampe boys, Film Service, has resigned.
. . .
Nice gesture on the part of the Warner
Theatre management in turning over the
theatre for the Milwaukee Sentinel newsboys,
with a couple of films and the regular
show, as well. The Sentinel gets the lads together
quite frequently for some sort of a
pep talk, with soft drinks, popcorn, etc. No
wonder Al Meskis, Warner manager, gets all
those breaks and big splashes. Frankly,
though, it makes the Sentinel, the paper
boys and the theatre management all happy,
and is a good public relations gesture
Wally Rieck moves from assistant manager
at the Warner over to the 'Varsity as a fullblown
manager. Terrance McCarthy, will succeed
Rieck at the Warner . Yakke,
was turning 'em away at the National Theatre
with "Delicate Delinquent."
Scramble to Capitalize
On Sputnik Publicity
MINNEAPOLIS—There's an exhibitor
scramble here to try to capitalize on the
vast amount of publicity attending Russia's
launching of its satellite. Theatres are losing
no time in bringing back science-fiction films
that have to do wath outer space.
Minnesota Amusement Co.'s 4,100-seat
flagship house, the Radio City, took the lead,
booking "It Came From Outer Space" as
an added attraction during the second week
of "The Helen Morgan Story," Then the
Volk Bros, neighborhood Nile and Camden
hurriedly changed their bookings and set in
"Flight to Mars" and "World Without End"
starting last Sunday. All had played the
Loop and neighborhood houses before.
The RKO Orpheum announced that it
would bring back Walt Disney's "Man in
Space" along with Disney's new "Perri" the
ensuing week. "Man in Space" Illustrates
how a satellite would be launched and the
Disney branch here claims that a few days
after the Sputnik launching it had calls
from more than two dozen exhibitors wanting
to play it again.
DES MOINES
pii Zucher is a new salesman at Warners,
coming from Washington, where he was
a booker. He replaces Frank Hannon, resigned
. Plynn, MGM manager, issued
invitations to a special showing of "Don't
Go Near the Water" Friday (18) evening at
the Des Moines Theatre.
Herbert Dykstra, manager of the Monroe
Theatre in Monroe, has changed the opening
time from 8 to 7:30 p.m. ... A chandelier in
the new apartment of the J. S. Auners in
Des Moines is made from 60 crystal pendants
which came from the fixture in the dome of
the Call Opera House in Algona. 'When the
house was remodeled in 1929 for talking pictures,
the prisms came down and Mrs. Auner
was given half of them by Mr. and Mrs. N. C.
Rice, owners of the theatre. They had been
packed away in an old hatbox for 27 years
until last year when the Auners took one of
the tenth-floor apartments in the new Glass
House at 2660 Grand and Mrs. Auner got
out the old hatbox and had her prisms made
into a sparkling chandelier.
Jim Stopulous, manager of the Coronet in
Davenport, where "Around the World in 80
Days" is showing, selected a couple to attend
the Mike Todd party expense free in New
"York this week.
. . . Mary
Shirley Exferd, Warner contract clerk, has
returned from a week's vacation
Kinsella is the new booking clerk at Warners
. gals from the Universal exchange
attended the style show presented
by Zonta International recently. Thelma
Washburn, Universal booker, is an enthusiastic
member of Zonta and invited her coworkers
to attend the function.
Cut to Four Days Weekly
SHEFFIELD. IOWA—The Grand Theatre
has cut to a two-change four-day showing,
according to owners Mr. and Mrs. Walter
Friedrichs.
'Pride' in Neighborhoods
At Top $1.25 Tickets
MINNEAPOLIS—The local fUm industry
is watching with interest the experiment of
three neighborhood houses which are playing
"The Pride and the Passion" day and date in
the earliest 28-day subsequent-run slot and
charging the same $1.25 admission as was
charged downtown by the RKO Orpheum
during the first run.
It's the first time anything like this has
been attempted in the Twin Cities.
The fact that the picture hasn't been
playdated at this time into the other halfdozen
outlying 28-day houses is expected to
work to the advantage of the Terrace, Riverview
and Variety, the trio in question, whose
regular admission is 85 cents. The RKO
Orpheum went from its established 90 cents
to $1.25.
This is the second time within the past two
neighborhood houses have
months that local
tilted their scale for a picture.
New Schedule at Milford
MILFORD, IOWA—Jim Travis, manager
of the Strand, has announced a new schedule
of shows five nights a week, dark on Mondays
and Thursdays. Every Saturday night
there will be a special midnight show. Patrons
who come as early as 9:30 will see two
shows for the price of one.
$1,844 Taken From Safe
CEDAR RAPIDS, IOWA—PoUce here are
investigating the theft of $1,844 from a safe
of the Paramount Theatre. An employe of
the theatre, who has been missing since the
robbery, was being sought for questioning.
miimiim^m

. . . Ralph
. . Universal
MINt
OLIS
pay Diessell. who recently was named DCA
manager here, is located at 12 Glenwood
Ave. Dressell had been RKO manager here
for 20 yeajs, until the exchange was closed
Maw, former local MGM manager,
now is associated with his two sons in
Twin Cities jazz concert promotions. The
Maws bring "Jazz for Moderns" into the St.
Paul Auditorium November 10 to open the
season.
United Artists exploiteer Ralph Banghart
came in to beat the drum for "Time Limit,"
which opens at the RKO Orpheums day and
date November 6 . Manager Le-
Roy J. Miller and his sales staff will push
off next week for Chicago where their company
will hold a district sales meeting . . .
Republic District Manager Walter Manley
was a visitor . . . Ted Mann, at whose local
Academy "Around the World in 80 Days" is
OVER 300
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playing, headed a party of 24 Twin Cities
newspapermen and TV and radio folk who
were invited to be guests of Mike Todd at his
Madison Square Garden shindig this week.
They flew to New York and back in chartered
plane, with Todd footing all the bUls.
Jerry Steinman, son of Morrie. who was
Allied Artists manager and long a film salesman
with other companies until he departed
from the industry to embark in business for
himself, was wedded to Sue Lappin of Milwaukee,
Wis. The bride's grand uncle is a
brother of Nate Blumberg, Universal-Inter-
. . . national bigwig Ev Seibel, Minnesota
Amusement Co. advertising-publicity head, is
vacationing in northern Minnesota.
Circuit owner W. R. Frank was in Chicago
on film deals ... A Minneapolis Star editorial
expressed the opinion that the present
"non-Hollywood approach" to film producing—away
from the film capital—may result
in more realistic pictures. It said: "With
something more genuine and solid as motion
picture entertainment, the dreamy and distorted
Hollywood versions of American life,
which has helped to make us misunderstood
by peoples of other countries, might not even
be missed."
The Minneapolis Star's group of teenager
previewers went in a big way for "Slim
Carter" and the newspaper quoted their enthusiastic
comments . . . Jess McBride. Paramount
manager, is still plenty short-handed.
City salesman Ernie Lund has been com-
. . . Minneapolis
pelled to return to the Swedish Hospital for
further observation after having been apparently
cured of the flu and Marlys Rober-
.son of the office staff has been fighting the
Asian flu at home for two weeks
Morning Tribune coliminist Will
Jones went to New York ahead of the Twin
Cities delegation of invited guests to do some
stories for his newspaper in advance of Mike
Todd's Madison Square Garden party.
Ted Galanter, long an MGM exploiteer and
now assistant to Producer George Sidney at
Hollywood, was here in the interest of "Pal
Film actress
Joey" soon to be released . . .
Joan Bennett came in from New York to help
display feminine fashions at a downtown department
Foster Blake. Universal
store . . . western sales manager, was here for a sales
meeting . . . Circuit owner Eddie Ruben is
With so many
back from his hunting trip . . .
of his pictures being playdated into leading
Loop houses in both Twin Cities, Allied Artists
Manager Irving Marks is a happy man
these days. His "Hunchback of Notre Dame"
is set for the Minneapolis State November 7
and the St. Paul Paramount November 15
and it also goes into the Duluth Norshore and
Sioux Falls, S. D., State the same montli.
Another AA release, "Portland Expose," hits
the Minneapolis and St. Paul RKO Or-
IJhoums. day and date, October 23. and the
company's twin bill. "Under.sea Girl" and
"Teenage Doll" is scheduled for the Minneapolis
Lyric October 27.
Minneapolis Morning: Tribune columnist
Will Jones is in Hollywood getting story and
Items material from the film and TV studios
for his newspaper ... All of the five Minnesota
Entertainment Enterprise Twin Cities
area outdoor theatres are shuttered for the
season, four of them having quit September
29 and the other the week previous. But
five other Minneapolis-St. Paul drive-ins
continue to stick it out. Throughout the territory,
Friday ill) wa.s closing day for
the few ozoners that navigated this long.
'Joker' Grosses 170
As Twin City Leader
MINNEAPOLIS—"The Joker Is
Wild" was
the only newcomer to cut much boxoffice ice.
With the schools in session again the Orpheum
and Gopher didn't fare too well with
horror pictures. It was the fourth week for
"Jet Pilot" and the second for "The Helen
Morgan Story."
(Averoge Is IOC)
Gopher—The Amazing Colossal Man (AlP);
Cot Girl (AlP) 85
Lyric— Jet Pilot ,U-I), 4th wk 100
Radio City—The Helen Morgan Story (WB), 2nd
wk. 85
RKO Orpheum—Block Scorpion (WB) 85
RKO Ron—The Devil's HaiiT>in 'Para); Short
Cut to Hell Para) 100
State— :?each for the Sky (RFDA) 90
World— The Joker Is Wild (Para) 170
Braves Slug Boxoffice
Scores in Milwaukee
MILWAUKEE— It was the Braves all the
way through the week as far as boxoffice
receipts were concerned. Except for the
Strand with the 19th week of "Around the
World in 80 Days," all downtown theatres reported
things were plenty dull. No matter
who one talked to, the answer was. "Blame
it on the World Series!"
Alhambra—Reach for the Sky (RFDA); Triple
Deception (RFDA) 80
Palace—Jet Pilot (U-l); Death of o Scoundrel
(U-l), 4th wk 75
Riverside—The Joker Is Wild (Para) 115
Strand—Around the World in 80 Days (UA),
19th wk, 300
Towne—The Devil's Hairpin Parol, Volue for
Money (RFDA) 110
Worne —The Helen Morgan Story (WB); Hit ond
Run (UA), 2nd wk 90
Wisconsin— Forty Guns (20th-Fox); Hell on
Devi:'s Island (20th-Fox) 80
High Incidence of Flu
Cuts Omaha Grosses
OMAHA—Whether it was the Asian flu
or apathy, downtown theatres finished last
week with subaverage results. Only bright
spot was "Jet Pilot" at the Brandeis. which
equaled average in its second week. The town
was badly riddled by the flu.
Brandois—Jet Pilot (U-l), 2nd wk 100
Omohcj— Forty Guns 20th-Fox) 80
Orphe jm—The Pojamo Game (WB), 2nd wk. ... 80
Srote—The Hoppy Road (MGM) 90
St. Paul Group Threatens
Clearance Court Action
ST. PAUL—The Exhibitors Trade Ass'n.
formerly North Central Allied, St. Paul group,
will seek relief in federal court unless the
film companies quit disregarding the established
clearance setup. This was decided at
a meeting called by Martin Lebedoff, chairman,
who has prepared a chart allegedly
show ing that the distributors have almost
completely "destroyed" the clearance procedure.
An ultimatum will be served on the film
companies demanding that they halt withholding
pictures beyond the clearance setup's
28-day limit after downtown first runs.
Theatre Sold for $1,600
SUTHERLAND. IOWA — The Sutherland
Theatre building was auctioned here September
28 t» Beryl Brookfield. who says he probably
will use it for warehouse and storage,
Don Henry, now living in Omaha, former
owner and operator of the theatre, refused
offers of $20,000 for it as recently as ten years
ago. Brookfield bid $1,600 at the auction.
NC-4 BOXOFFICE October 19. 1957

Auto Changeovers Hit
Grosses at Detroit
DETROIT—Business is at a generally low
level here, reflecting in part heavy unemployment
incidental to auto changeover. Only
the Mike Todd roadshow continued to do
really satisfactory business downtown.
(Average Is 100)
Adams Until They Sail (MGM) 90
Broadway Capitol Mister Rock and Roll (Para);
Bop Girl (UA) 90
Fox—The Unknown Terror (20th-Fox); Back
From the Dead i20fh-Fox) 75
Madison Man ot a Thousand Faces (U-l), 3rd wk. 85
Michigan Jet Pilot (U-l), Block Patch (WB),
2nd wk H5
Palms Quantez (U-l), Unholy Wife (U-l) 95
United Artists Around the World in 80 Days
(UA), 41st wk 165
Attendance Down
At Cleveland
CLEVELAND—There is a local slump in
attendance at both first and sub-run houses,
attributed to a drop in employment, strikes
and other economic pressures. "Jet Pilot" conti«ued
moderately strong in its second week.
Allen Forbidden Interlude (U-l) 75
Embassy Death of o Scoundrel (U-l); Quantez
(U-l) 65
Lower Mall Young ond Passionate (Pacemaker) 100
Ohio ^Around the World in 80 Days (UA), 17th
wk 110
Hippodrome Jet Pilot (U-l), 2nd wk 110
Heights Art Lost Continent (Lop); Red Balloon
(Lop), 2nd wk 100
State 3:10 to Yumo (Col) 95
Stillman Tip on a Dead Jockey (MGM), Short
Cut to Hell (Para) 65
'TammY' Returns Downtowm
And Leads Cincinnati
CINCINNATI—"Tammy and the Bachelor"
was the leading grosser of the week and the
only film to do better than average, even
though it was back for a return engagement
and two of the competing pictures were in
their opening weeks.
Albee The Helen Morgon Story (WB) 95
Grand Jet Pilot (U-l), 3rd d.t. wk 90
Keiths Tommy ond the Bachelor (U-l), return... 130
Polace The Fuzzy Pink Nightgown (UA) 95
Michael Noch, 51, Stricken;
Agent for Billposters
DETROIT—Michael Noch, one of Detroit's
outstanding labor leaders in the field of show
business, died October 9 at the age of 51 from
a heart attack at a meeting of Local 94, International
Alliance of Billposters and Billers,
of which he had been business agent for the
last 14 years.
For about the last three years, he has also
been the international president of the union,
sharing the honor of being one of Detroit's
two international presidents with Walter
Reuther. He was also general manager of the
United Billposting Co.. serving exhibitors and
distributors here for many years.
Noch was an old trouper before settling in
Detroit, and had formerly been with the
Ringling Brothers and Hagenbeck-Wallace
circuses, as was his brother William Noch,
also a billposter here. Survivors also include
his wife Julia, son George of Rogers City, and
daughter, Mrs. Rosalind Merchant of Dearborn.
Opens in Five Neighborhoods
CLEVELAND—"The Ten Commandments"
opened starting Wednesday (9> for two- week
runs in five neighborhood theatres: the Richmond,
Fairmount, University, Detroit and
Broadvue.
BOXOFTICE October 19, 1957
Detroit Krim Leased for 20 Years
By Trans-Lux Corp. of New York
DETROIT—A 20-year lease, said to be
"one of the most significant developments in
the motion picture industry," has been signed
for the 1.000-seat Krim Theatre on Woodward
avenue. Operated for the 16 years since
its opening primarily as an art and foreign
film house on a first-run basis, it is actually
located in the island suburb of Highland Park
and is centrally placed with regard to the
residential metropolitan area, with the benefit
of ample parking facilities.
The lease was negotiated by owner-manager
Sol Krim with Richard Brandt, president
of Trans-Lux Theatre Corp., who will
take over the house January 2. This company,
which is entering the exhibition field
here, is well known in other parts of the
country, operating some 150 theatres, including
first-run Broadway shows and de luxe
art houses. According to Krim, it is believed
that the lease is at a figure never before offered
for a theatre of this size. It will be a
participating deal, with a minimum and
guarantee, but fiscal details were not disclosed.
The house will continue operation under
the combined name of Krim-Trans-Lux. According
to the announcement, "The prestige
policy, established first in Detroit by Sol
Krim, will remain that of extended-run top
caliber films, including art films of stature
and importance to the American moviegoing
public."
During the past year, Krim has expended
about $40,000 on remodeling and refurbishing
the house, including mechanical facilities,
and Trans-Lux plans to spend an additional
$75,000 for a complete refurbishing,
with work scheduled so that the house can
continue operation uninterrupted.
The Krim, the records indicate, is the first
continuously operating art house in the city.
The policy had been tried by other local
houses during the thirties, but had been
abandoned at the time the Krim was opened.
Exploitation and aggressive showmanship
over the years brought this house a substantial
patronage that has justified the longestablished
policy, despite many setbacks.
"I am not leasing the Krim Theatre because
of any fear as to the future of the motion
picture industry," Krim said. "On the contrary,
I am only leasing my theatre so that I
may be able to devote my energy to various
other endeavors in the allied fields of entertainment.
The very fact that the Krim was
leased for an astronomical figure is indicative
of the firm faith I have in the future of the
industry."
Sol Krim will maintain his residence in
Detroit, traveling between here and California,
where his brother Mac Krim has lived
for several years. He stressed that in all future
ventures, he will be affiliated with his
three brothers Mac, Harry and Leonard, who
have been associated in the family ownership
of the Krim Theatre, as well as with his
longtime secretary Gwen Griffiths, who also
served as house manager. Plans are not definite
yet, however, Krim said.
Appointment of a new manager for the
house by Trans-Lux is to be made before
the January 2 date.
The move temporarily removes from the
local theatre management scene a family
name familiar for about four decades. The
late Leon Krim, father of the four brothers,
at one time operated 30 theatres, including
legitimate theatres and major downtown Detroit
first runs and was also at one time a
distinguished concert impresario throughout
the country.
Book 'Time lor Sergeants'
TOLEDO—The 3,400-seat Paramount here
has booked the stage show, "No Time for
Sergeants," for a two-day stay, October 21,
22, including a matinee Tuesday. House is
scaled to $4.40 top.
ATTEND OPENING—The formal opening: of the Mayfield Art Theatre recently
by Jack Silverthome and Jack Lewis brought out a capacity audience to see the remodeled
theatre and brought a group of branch managers to e.xtend their good wishes.
In the photo, left to right: Arthur Goldsmith, DCA; Jerry Safron, Columbia; Danny
Rosenthal, United Artists and Jack Silverthorne and Jack Lewis. Opening picture
was "Scandal in Sorrento."
ME-.'.

. . National
. . Carl
. . Another
. . Elaine
. . Leon
. .
. . Miles
CLEVELAND
/^erald Anderson is reopening his Union
Theatre in Richwood on a trial basis. The
only theatre in a town of about 1,300 population,
he will keep it open if he gets local support.
Otherwi.se he will close it again . .
The
State Theatre. Marion, operated by Charles
Settos until the first of the month when his
lease expired, is being discontinued as a theatre
by the owners, who have other plans
for the property.
Leonard Steffens, Columbia salesman-office
manager and Mrs. Steffens are parents of
their first child, a daughter named Dianne
Lyn . Screen Service offices
are all dressed up with a new coat of paint
. . . The brother of Gladys Nelson, longtime
MGM biller, died at his home in Meadville,
Pa. . . Frank Wheatley, manager of the Vogue
Theatre, had an unwelcome visitor last Sunday.
While he was manning the boxoffice a
holdup man, at the point of a pistol, urged
him to turn over the available cash, about
$629. Wheatley did so, without anyone in the
theatre knowing what was going on.
Harry Rice, field publicity man, is in town
working on Columbia's "Operation Mad Ball,"
which has an October 23 opening date at the
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EASY TERMS!
THEATRE EQUIPMENT CO.
1206 Cherry St. Toledo 4, Ohto
THE
BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
2310 Co%s Ave
Detroit, Mich.
2108 Payne Ave.
Cl«v«^nd, Ohio
Hippodrome .
field publicity man,
Sam Hart, was also in town laying out a campaign
for a multiple area engagement of
Portland Expose," which opened this week.
In Cleveland, it plays at the Hippodrome .
Coming Events—Alan Shaw, general manager
of the Cloverleaf Drive-In, has booked passage
for a Caribbean cruise in December . . .
Also in December, Sam Schultz, Allied Artists
manager, and Mrs. Schultz are going to California
Again in December, Howard Pearl,
. . . who promoted United Artists pictures most
of the year, is taking two weeks for his annual
Caribbean working cruise on the S. S.
Olympia as editor of the ship's daily newspaper.
Quite a promoter, Howard. This is his
fifth paid vacation cruise on the Olympia,
stopping at eight ports on the round trip.
Larry Heller, who took over the old Valentine
Theatre in Canton and remodeled and
renamed it the Town Theatre, is extending
liis theatre interests. This weekend he opened
the Park in north Canton . . . Jack Silverthorne
has booked Columbia's "Pal Joey" for
an extended run, startmg November 6 . . .
Peter Rosian, U-I district manager, was in
New York in advance of his district meeting
Lou Sharp
in Philadelphia October 27-29 . . .
of Sharp's Service is a Mount Sinai Hospital
patient.
Funeral services were held for Mrs. John
Urbansky. 57, wife of John Urbansky, who
formerly owned neighborhood theatres here
and at one time operated an independent exchange.
Besides her husband she is survived
by two sons, John jr. and Harry and four
grandchildren . . . Apology—Lou Weitz, erroneously
tagged secretary of the Independent
Theatre Owners of Ohio in BOXOFFICE
September 28, is secretary of the Cleveland
Motion Picture Exhibitors Ass'n.
.
. . .
Jerry Safron, Columbia manager, was in
New York following a local visit of sales manager
Rube Jackter and district manager Sam
Galanty Scheuch. Allied Ai'tists
booker, is painting his home under the guise
of a vacation Edna Sunshine, who doubles
as the wife and secretary of Advanads'
Al Sunshine, was laid low with an attack of
flu . . . Nativa Roberts, MGM booker, is
using up the tag end of her vacation to do
a lot of odd jobs around home . Enken,
president of the Robins Amusement Co.,
and Ben Browdie, his manager in Niles, were
Filmrow visitors.
Hazel Mack of National Screen Service, on
a tour of Europe with the World Cong:-ess
of Lay Apostolates, was in Rome when she
last reported via postcards to the NSS personnel.
The tour, which started in Lisbon
and included Fatima (Portugal), Madrid.
Lourdes and Nice before reaching Rome, continues
with visits in Zurich, Lucerne, Paris.
London and then home . Bernstein.
Allied Artists bookkeeper, is show .shopping in
New York.
Gene Tunick, UA di.strict manager, spent
most of the week in town, conferring with
local circuit heads and holding conferences
. . . Sylvester Pierce has been elected vicepresident
of the Berea Chamber of Commerce.
The manager of the Berea Theatre,
who won the election as result of being
strongly community conscious, recently do-
theatre to candidates of
nated the use of his
all parties for the city election for three
minute talks.
COLUMBUS
pobert McKinley, assistant manager of
Loew's Broad, and his wife are parents
of a daughter Luann, born October 8. She
is the couple's first child . . . Gus Sun, veteran
Springfield showman, recently celebrated his
89th birthday. Sun has spent 69 years in
show busine.ss and has operated the Gus Sun
Booking Agency since 1905.
Station WLW-C, Crosley video outlet here,
will start showing its MGM features October
26. Crosley has purchased some 723 MGM
features for showing on its TV stations in
Cincinnati, Indianapolis, Dayton and Columbus
. . . "Around the World in 80 Days" went
into a fifth week at Hunt's Cinestage . . .
"Jet Pilot" was held for a third week at the
Grand . theatres and drive-ins had
first -run showings of the Marlene Dietrich
feature, "The Monte Carlo Story."
Rita DiPaolo, local 18-year-old brunette,
was chosen Queen Isabella via photo by
Frank Sinatra in a tieup with Columbia's
"Pal Joey," arranged by Manager Walter
Kessler of Loew's Ohio. Kessler presented a
trophy sponsored by Sinatra to the queen at
the annual Columbus Day dinner dance here.
DCA Heads Screen 'Rodan/
Picture Made in Japan
CLEVELAND— Practically all independent
tlieatre owners responded to DCA Manager
Arthur Goldsmith's invitation to attend a
"blind" screening of a picture in the 20th-
Fox screening room at 11:30 a.m. Friday
(41 and to meet DCA executives Arthur
Sachson and Hy Bettinger. The picture was
"Rodan." a science-fiction tale produced in
Japan in color. All agreed the picture has
action and suspense and because of a logical
explanation of the present day appearance of
a prehistoric monster, has appeal to adults as
well as to the so-called leather jacket trade.
Although the man characters are all Japanese,
the dubbing in English is well done
and never conflicts with the plausibility or
action of the story.
May Swap Olci
Opera House
GARRETTS'VILLE, OHIO—Village officials
are considering a swap of their 70-year-old
municipal opera house for a four-acre parcel
of vacant land. The opera house building has
been condemned by the state.
Jonnocttc
BOONTON, N. J.
Large Core
Greater Crater Area
means
MAXIMUM LIGHT
Evenly Distributed A
m Ohio—AKRON THEATRE SUPPLY Inc., Akron— Fronklin 6-2480
NATIONAL THEATRE SUPPLY, Clcvclond— Prospect 1-4613
OHIO THEATRE SUPPLY Co., Cleveland— Prospect I 6545
OLIVER THEATRE SUPPLY Co., Cleveland—Tower 1-6934
October 19, 1957

. . Irwin
. . Harry
. . Mildred
. . Carl
. . The
. . Walter
. .
William
. . Winnie
. .
. .
. .
. . Walter
. . J.
.
. Elvera
. . Edward
Detroit Victory Opened
After Two Years Closed
DETROIT — The Victory Theatre, longestablished
close-in northwest neighborhood
house, was reopened Fi'iday USi after being
closed approximately two years. The theatre
was operated for many years by the Detroit
Theatre Enterprises, generally known
as the Cohen circuit, until its closing.
The new operator is the Victory Amusement
Enterprises, headed by E. B. Dudley, dean
of Detroit's Negro exhibitors, who has been
in the business well over four decades. The
buying and booking of product will be handled
by William Clark of Clark Theatre Service.
Under its new ownership, the Victory
will operate on a double bill policy with
changes on Sunday, Wednesday, Saturday.
Grand Rapids Majestic
Opens 'Around the World'
DETROIT—The second engagement in
Michigan for "Around the World in 80 Days"
opened at the Majestic, Grand Rapids, operated
by W. S. Butterfield Theatres, Thursday
(17). The house has been equipped with
Todd-AO equipment and is set to play the
presentation until January 1 on an exclusive
outstate engagement basis.
Advanced prices, scaled from $2.50 to $1.25,
the latter for matinees only, will be comparable
to those at the United Artists Theatre
in Detroit, where it is about to go into its
nth month. This is understood to be the
longest engagement ever set for a motion picture
in the state outside of Detroit.
Studio Mechanics Rename
E. Clyde Adler President
DETROIT—E. Clyde Adler, business agent
of stagehands Local 38, has been re-elected
as president of studio mechanics Local 812,
which has jurisdiction in the important commercial
film production studios here. Other
officers elected by Local 812 are Alton Finley,
Music Hall, first vice-president; William
Strachan, Jam Handy Organization, second
vice-president: Robert Doonan, Jam Handy
Organization, secretary; Jack Kovacs, Jam
Handy Organization, business agent; and Karl
Wandrei, Wandrei, Inc.. sergeant at arms.
OUTttANOINO CRAFTSMAMtHI* tHir AND INCINCtniN4
INCINCtniNA
L O- L THEATRE CONCESSION
INCREASED PROFITS - DECREASED WORRIES
PERSONALIZED SUPERVISED SERVICE
DRIVE-IN AND INDOOR THEATRES
2917 St. Aubin Detroit 7, MIell.
Tempi* 131S0
DETROIT
.
.
C*eorge W. Sampson, former salesman for
RKO and onetime president of the old
Film Board of Trade, has disposed of his interests
in Buffalo and will concentrate in the
Detroit territory George Sampson jr.,
. . .
"Bud," another former film salesman, is now
active with the Graybar organization
Floyd Chrysler is taking over the buying and
booking of film for the Rex Theatre at Morenci,
which has been reopened by owner Carroll
W. Harris De Luxe at Imlay
City, recently taken over by Harry Dotson,
was operated for many years by the late
Harry Hobolth, oldtime upstate circuit owner,
and, after his death, by his son John Hob-
. . .
olth.
John Leo, UA television sales director, was
Sam Cinquemanni,
on the local visitors list . . .
formerly of the Algiers Drive-In, has
returned to the Fisher booth, succeeding the
late John J. McDonald . G. Kennedy,
formerly of the Riviera, has moved to
the Michigan, succeeding the late James
Anderson . Shalit, Columbia division
manager, was off to a N. Y. conference on
"Pal Joey" and "The Bridge on the River
Kwai" . Lovett, former United Artists
salesman, has left the film business for other
Ted Levy, Buena Vista district
activity . . .
manager, was in town for the holidays
Don McKenzie, owner of the Richard Theatre,
Flint, in town, reported he had sold the
house and planned to move to Florida.
.
Vera Phillips, booker for the Schute circuit,
was out with a severe attack of probable
Supervisor Tony Cicci likes
Asiatic flu . . .
the smell of fresh paint. It reminds him of
spring Webster of Film Truck
Service keeps the Fox Theatre ninth floor
alight with her cheery smile . Wan-
. . .
.
drei Van Buren, 20th-Fox contract clerk, lost
her garage and all its contents in a big fire
Dick Graff, Universal manager, has
achieved an attractive quaint "lace curtain"
effect with the drapes in his office seen
through the very modernistic new building's
high windows Goryl, Universal
office manager, is back from a vacation
among the fall colors of the Upper Peninsula.
Jack Zide of Allied Films was off to New
York for the sales meeting called by Budd
Rogers on the release of IFE product .
Morrie Weinstein, UA sales manager, is
readying for the 35th anniversary drive tribute
to Sid Bowman, December 1-14
Gertrude Applebaum. secretary to
.
AA Manager
Nate Levin, is learning to drive a car
and made her first cruise to Belle Isle . .
.
John Heidt of Service Seating, busy with
service work, took time out to remove the
seats in the Granada Theatre at Kalamazoo,
which is being razed.
Harry A. Dolan of Dolan Theatre Service
had a nice phone visit in Monroe with J. J.
Devine, veteran Alexander Film representative
. C. Commodore of Michigan
Popcorn Co. demonstrates a real showman's
sense of humor . M. Donohue, veteran
seating man, has completed seating installations
in the Bay Theatre at Bay City, now
renamed the State . .Mr. and Mrs. Marvin
Krass of the Krass circuit are traveling in
the east, leaving grandpa Jack Krass. to take
care of the grandchildren. Fred Moore is rjew
assistant manager of .the Main in Royal Oak
—a new post.
'
.
Joseph EIIul, briefly back from Hollywood,
Fla., has closed the Empress for a few weeks
for remodeling Sullivan, manager
of the Del-The, is seriously ill in Lincoln
Hospital #ith pneumonia . . . Gil Green
of UDT was visiting circuit operations 'in
Ohio . Fisher, veteran Grand
Rapids exhibitor, has retired from the theatre
business . Shields of Dfezel
Productions, wife of Don Shields, manager
of the Surf, was in Mount Carmel Hospital
for an operation.
Rufus Shepherd is very pleased at being
back in Detroit as manager of the new Ford
Auditorium, after three years in Sturgis . '. .
John O'Toole. Prank Miles and Louis S*athos
teamed up in the booth to put oh a
special Wednesday show in the auditorium . . .
Jack Kovacs, business agent of Local 812,
Irving Goldberg of
was on the sick list . . .
Community Theatres, returned from a threeweek
trip to Europe.
Kittie F. Smith, 91, Dies
SPRINGFIELD, OHIO—Miss Kittie P.
Smith of Urbana, who once helped operate an
eai-ly Urbana motion picture theatre, died
in a hospital here. She was 91 years old. She
and her sister, Mi's. Minnie Eley, operated
the old Ideal Theatre here for some time.
VJTTTTfl n THEATRE
I' ' ^ m MIckitM SI., RW.
EQUIPMENT CO
firtU lifi^t 1,~«^^
M.SItiittJ-Uil. •

. . Being
CINCINNATI
Trving Tombach, W3 exploitation representative.
is arranging the itinerary for
Miilco Taka's tour through his territory. Tombach
will accompany the Japanese actress on
the tour in behalf of •'Sayonara," the film she
made with Marlon Brando. The tour will start
October 24 and will include Toledo, Cleveland.
Youngstown. Pittsburgh. Columbus.
Cincinnati, Louisville and Indianapolis. The
actress will be here October 30.
Don Keesling of the Keesling-Newbold
circuit. Bramwell. W. Va.. spent a few days
in Virginia hunting for pheasants and squirrels
. . . H. Russell Gaus, MGM manager, attended
the premiere of "Raintree County" in
Louisville and reported the film celebrities
took the town by storm. Local movie critics.
who attended the premiere, were lavish in
praise of the picture.
The .Allied Artists 20th Anniversary Drive,
October 5-April 4. started with a bang in the
local AA exchange headed by Manager Milton
Gurian. Exhibitors are responding with dates.
Gurian. salesmen Manny Naegel and Harold
Hoffert. booker Bill Poppe and the entire
staff are in hopes their efforts will be a credit
to the national AA results . . . Nat Kaplan,
who recently underwent eye surgery, was on
the Row this week, showing full recovery.
Kaplan, who operates the Woodlawn Drivein,
Glendale, has curtailed operation of the
theatre to weekends.
Frank Camahan and Bud Hughes. Manchester.
Ky.. made the rounds of the exchanges,
as did Lou Marcks. Paris. Ky.: Fred
Donohoo. New Boston and Jack Kain. Winchester.
Ky. . . . The Matoaka Theatre. Matoaka.
W. Va.. which has been closed since
August 1956, is to be reopened the first part
of November by the owner of the building,
Ralph Bird, principal of the Matoaka High
School. Bird is redecorating the house and
giving it a fresh paint job.
Rub« Shor, past president of National Allied,
while not in the center of activity as in
the past, still keeps in personal touch. He
attended the Allied Theatre Owners of Indiana
convention and the ITOO board meeting
in Columbus. He also plans to go to the
National Allied convention in Kiamesha Lake,
New York, this month. As is natural, the big
plea.sure in his life is being with his two
grandchildren.
.
. . .
Two theatre reopenings were reported:
Cove Theatre. Covington, exhibitor. Carl
Green: Columbia Theatre. Coldwater, Sylvester
Moorman, owner retired
agrees with Pete Niland. Pete says that is because
he has a hobby, (fishing) which he
thoroughly enjoys and he keeps on the move,
going south in the winter, north in the summer,
so that he can fish the year round. This
week Pete and Ross Williams. UA sales manager,
planned a fishing trip to Somerset. Ky.
The local Warner Bros, staff has put
its shoulders to the wheel to bring honor
to the branch headed by James Abrose, during
the Branch Managers Drive, which began
September 29 and extends through January
25. They are reaching for record sales and
billings during this period.
The HockinjT Theatre Co., T. M. AUred.
president, informed the exchanges they were
acquiring the Palace Theatre. Lancaster.
. .
Virginia
from Leo Kessel. This company also operates
the Lyric Theatre in that town .
Culver of the Mid-West Theatre Supply Co.
order department, is enjoying a late vacation
in Canada . . . Mitchell Blachschleger. UA
salesman, underwent a second hernia operation
at the Jewish Hospital. His condition is
reported good. Mrs. Kate Blachschleger.
Mitchell's mother, died recently after a lingering
iUnes.s. She is survived by seven sons and
daughters.
Murray Baker, DCA manager, and his
assi.stant.
Kip Smiley, have set up their newproduction,
"Battle Hell." starring Richard
Todd, in all of the key situations in the territory
following successful engagements in Columbus.
Dayton, Charleston, etc. . . .
Glenn
Goens. driver for Film Service of this city,
was a delegate to the Teamsters convention
in Florida . . . Jack Needham. Columbus,
made his usual Monday visit to the Row
with his u.sual traveling companion. Harley
Bennett. Circleville. Bennett, who operates
the drive-in in that town, has now made arrangements
for weekend operation of his
theatre for as long as the weather will permit.
Plans are under way by the local Variety
Tent for a telethon Saturday, November 23.
from 11 p.m. to 3 p.m. the next day on WKRC-
TV. Details were worked out at the last
Variety meeting, conducted by Chief Barker
William Onie. Sid J. DuBroff of New York
was here and assisted in the plans. DuBroff
has handled similar telethons in other cities
for Variety clubs and other organizations.
The complete cast of "The Big Payoff" TV
show will be here to appear on the telethon.
The Variety Club here has made a commitment
for the new building of the Goodwill
Industries, which is going up in Glendale.
It is expected the building will be completed
by the date of the telethon. The Variety
charity, the Opportunity Workshop, will have
a wing of the new building and members are
hoping to reach the goal of $150,000 to $200,-
000 during the telethon.
Big Event Will Introduce
New Manager. 'Show' Film
WELLSVILLE, OHIO — Paul Vogel, who
brothers Jack and Hank, owns the
with his
Liberty Theatre and a chain of drive-ins, will
make the showing of 20th-Fox's "The Big
Show" an important occasion October 22. On
that date, he will not present a regular film
program. Instead, he is inviting the town's
leading citizens to be his guests at the theatre.
On the big night. Paul, as master of
ceremonies, will welcome the guests to "The
Big Show," then he will take advantage of
the occasion to introduce to them the new
manager of the Liberty Theatre. Adam
Nickum.
Nickum is not. however, a new member of
the Vogel organization. Last summer he was
manager of the Salem Drive-In at Salem,
and the previous summer he managed the
Vogel-owned Ravenna Drive-In, Ravenna.
Fire Damage at Theatre
LOmS\aLLE—The West End Tlieatre suffered
damages of about $1,000 from smoke
and water after a blaze, which apparently
started in insulation material stacked between
the theatre and the building next door,
caused some $40,000 damage to the adjacent
building.
Operator of Muzak Seeks
Pay TV Okay in Dayton
DAYTON— A. M. Sinder. operator of Muzak
here, has asked the city council to grant
him a franchise for pay television, and is
currently negotiating with Ohio Bell Telephone
Co. to "wire the city." so that Dayton
can have pay television within a year, he
announced.
He said that on the basis of the wiring
costs of $3,600 a mile in Bartlesville. Okla.. it
would cost about $1,000,000 to wire Dayton, a
figure that the telephone company said was
much too low. Sinder said it would take
about six months to install the wires, but
that he expected to reach an agreement with
the Ohio Bell Telephone Co. within a few
weeks, so that work could start soon.
Sinder said he expected to charge less to
subscribers than the Bartlesville charges of
$25 installation charge and $9.50 monthly fee,
indicating he might be able to eliminate the
installation charge entirely, and possibly
charge as low as $3 a month for his progranis.
Sinder hopes to be able to provide
a regular television program, a reissue film
as an alternate and 24 hours of music.
John C. Wein Has Resigned
As Local B-5 Official
CLEVELAND—John C.
Wein has resigned
as president, business agent and convention
delegate of lATSE Local B-5. He is succeeded
by Frank DeFranko as president and business
agent, and George Sendry as assistant
business agent.
Wein retains his posts as president, business
manager and convention delegate in
Locals F-5 and B-6.
Local B-5 was organized by Wein in 1937.
Ira Becksted served as president for two
years. In 1939 Wein was elected to the top
post and remained at the helm of the local
without interruption until September 1947.
Local F-5. comprising front office distributor
employes, was organized by Wein in
1942. He was elected business agent in 1947.
Local B-6. comprising ushers and theatre
employes, was the last one organized by Wein.
who has devoted 20 years to union organization
in Cleveland.
R. D. Empey Ex-Manager
Of Theatres in Detroit
DETROIT—R. Dick Empey. recently appointed
publicity director for MGM here,
succeeding the late Charles Dietz who held
the post about 14 years, is no stranger to
Detroit. Empey, just back from a month in
Kentucky working on the premiere of "Raintree
County," was formerly manager of the
Granada Theatre at Duluth, Minn., operated
by Sheldon Grengs, for five years.
GOtilMIiJ
FOR ALL YOUR
CHICAGO
13 2 7 So.
Wabash
NFW YORK
630 Ninth
A V e n u •
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ME-4 BOXOFnCE October 19, 1957

Smith Management Co.
Adds Another Airer
BOSTON—Smith Management Co. of
Boston
has taken a long term lease on the Lejeune
Drive-In, Miami, Fla., as of October 8,
according to Philip Smith, president. Richard
Smith, vice-president; Mel Wintman,
general manager, and Sam Seletsky, head
buyer and booker, flew to Miami to complete
negotiations for the 800-car airer. Built
seven years ago, the Lejeune has been operated
by Sol Lerner of Long Island, N. Y.,
for the past year. Its acquisition by the
Smith circuit marks the fourth theatre in
Florida that it has taken over this year.
Last summer, the Smiths signed leases on
the Surf and the Carefree theatres in West
Palm Beach and the Colony Cinema in Palm
Beach. Tlie latter theatre has been completely
redecorated in modern, Floridian style.
It opened its doors September 26 as a luxurious
showcase for the presentation of art and
cultural films.
New TV Station at Boston
To Debut November 17
BOSTON — This area's newest television
station, WHDH-TV channel 5, is set for a
November 17 opening, according to William
McGrath, vice-president and managing director.
November 3 was the original date to start
operations, but an accident at the site of
the transmitter caused the two-week postponement.
Equipment failure caused a small
section of the tower to collapse. Replacement
of this section is now completed and
work is being rushed to finish the structure.
WHDH-TV will bring to Boston the first
all-color local programming. Shows originating
in Boston studios will be transmitted
in compatible color. The station will show a
full schedule of top programs of American
Broadcasting Co., along with many features
from NBC and CBS. It will provide news
coverage prepared locally by a staff of photographers
and writers. Sports programming
will be featured, with the Red Sox games
for 1958 already scheduled.
'Jet Pilot' Engagements
Hold in Connecticut
NEW HAVEN—The initial Connecticut "Jet
Pilot" playdates were holdover engagements.
The film, backed by one of the year's most
ambitious advertising-promotion campaigns,
opened briskly at Loew's Poll, Hartford, and
the SW Roger Sherman here, with both theatres
extending original booking of one week
to a fortnight.
Regional promotion was handled by Tom
Harris, son of Bucky Harris, veteran industry
exploiteer, currently serving U-I in the New
England territory.
Two Film Classics Screened
HARTFORD — The Wadsworth Atheneum
screened two film classics, "The Taming of
the Shi'ew," costarring Mary Pickford and
Douglas Fairbanks, and "The New York Hat,"
with Miss Pickford and Lionel Barrymore,
for membership audiences on the evening of
October 9 at the Avery Memorial. The prints
were borrowed from the New York Museum of
Modern Art library.
W. Robert Dresser Named
To New College Position
NEW HAVEN—A key figure and holder of
many patents in development of Cinerama
has been named engineering
New Haven College.
chairman at
W. Robert Dresser, TiumbuU, an electrical
engineering graduate of the Massachusetts
Institute of Technology and holder of a
master of engineering degree from Yale University,
will head the new daytime engineering
division of New Haven College.
In the earliest days of sound motion pictures.
Dresser worked as a sound development
engineer for Paramount Pictures in
New York.
In addition to the new local post. Dresser
will continue as an engineering consultant
with the Scully Machine Co., and with Graphic
Records, where he is developing graphic
recorders and relay servomechanism.
More International Films
Booked in Connecticut
NEW HAVEN—The idea of booking foreign
product into small town situations on a
one or two days per week basis is catching
on in Connecticut.
Latest recruit to this pattern of thinking
is the Interstate of New England's Bradley,
Putnam, which is playing imports on Tuesdays
and Wednesdays every other week under
the overall heading of "New Fall Cinema
Festival." The initial booking was the Trans-
Lux release, "La Strada."
A similar policy has been in effect for some
weeks at the Stuart, Lakeville, and in other
smaller theatres throughout Connecticut. The
Bradley is scheduling 6:30 and 8:30 screenings
of the foreign product. In all situations,
regular U. S. films are shown the remainder
of the week.
International Film Series
At West Springfield
HARTFORD—The West Springfield Majestic
launched its first International Films
of Distinction Series October 9, with the
Times Film release, "Wee Geordie." Subsequent
bookings included It Happened in the
Park, October 16; The Last Bridge, October
23 ; Gold of Naples, October 30, and Passionate
Summer, November 6.
The Monday through Saturday curtain is
8 p.m., with the feature at 8:30 and Sunday
showings at 6 and 8:30.
The independent house is continuing its
selected children's programs on Saturday and
Sunday afternoons at 1.
William Cormier Promoted
HARTFORD — William H. Cormier has
been named assistant to Ray McNamara,
resident manager at the Allyn Theatre for
AB-PT's New England Theatres affiliate.
Cormier succeeds William T. Murphy, who
has resigned to become manager of the Lockwood
& Gordon Cine Webb.
Widem Interviews Pandro Berman
HARTFORD—AUen M. Widem, Hartford
Times theatre editor-columnist, discussed
Elvis Presley's career with MGM Producer
Pandro S. Berman in a long-distance phone
interview, arranged to promote "Jailhouse
Rock."
New Boston Pictures
Led by 'Brothers'
BOSTON—Another dull week was registered
with — only one new program above
average "Brothers in Law" at the Exeter.
"Around the World in 80 Days" was still
good but dipped a little. "The Helen Morgan
Story" was only average and did not warrant
a holdover at the Met.
. .
(Average Is 100)
Astor Interlude (U-I), 5th wk 70
Beacon Hill The Red Bolloon (Lopert); Lost
Continent [Lopert), 6th and final wk 70
Boston Seven Wonders of the World, (SW),
58th wk 70
Exeter Street Brothers in Low (Cont'l) 120
Gary The Pride and the Passion (UA), 9th wk.
Kenmore Doctor at Large (U-I), 7th wk
70
75
Memorial Jet Pilot (U-I); Copper Sky (20th-Fox),
2nd wk 75
Paramount and Fenway The Block Scorpion
(WB); The Lowless Eighties (Rep) 80
Metropolitan The Helen Morgan Story (WB)... 100
Saxon Around the World in 80 Doys (UA),
25th wk 180
State and Orpheum Gun Glory (MGM);
Tip on G Dead Jockey (MGM) 80
Best Providence Mark
By Reissue Program
PROVIDENCE — Merchants and theatre-
hard by what some busi-
Only
men were both hit
nessmen described as a mild recession.
the Strand, which was playing two reissues,
reported average attendance. The combination
of "Friendly Persuasion" and "The Oklahoman"
rang up an even 100 at the Washington
street house. "Action of the Tiger,"
being screened at Loew's State, reported the
closest to average, with a figure of 95 per
cent.
1 00
Albee Jet Pilot (U-I), 2nd wk 75
Maiestic The Block Scorpion (WB) 85
State Action of the Tiger (MGM) 95
Strand Friendly Persuosion (AA); The Oklahoman
( AA), reissues
'World' Grosses Strong 200
Tenth Week in New Haven
NEW HAVEN—"Around the World in 80
Days" went into a tenth week at the suburban
Bailey Theatres' Whalley.
College The Young Don't Cry (Col); No Time
to Be Young (Col) 90
Crown Fire Under Her Skin (Union);
Fernondel the Dressmaker (Union) 100
Paramount Reform School Girl (AlP);
Rock Around the World (AlP) 85
Poll No Down Poyment (20fh-Fox);
Copper Sky (20th-Fox) 115
Whalley Around the World in 80 Doys (UA),
10th wk 200
Hartford First Runs Enjoy
Better-Than-Average
Week
HARTFORD—"Around the World in 80
Days" continued a brisk engagement at the
SW Strand.
Allvn Portland Expose (AA);
Death in Smoll Doses (AA) 90
Art—The Devil's General (DCA) 115
Colonial ^Doctor at Large (U-1), 3rd wk 115
E M. Loew The Young Don't Cry (Col);
No Time to Be Young (Col) 95
Poll No Down Payment (20th-Fox);
Copper Sky (20th-Fox) 110
Strand Around the World in 80 Days (UA),
1th wk 225
I
Webb Passionate Summer (Kingsley) 110
Parking Facilities Expanded
HARTFORD—Peter Perakos jr., Perakos
Theatre Associates, has lined up additional
parking facilities for the circuit's subsequentrun
Arch St. Theatre, New Britain. A nearby
merchant has agreed to permit patrons' cars
daily, throughout the week, in return for
mention in newspaper advertising and screen
trailer.
BOXOFFICE October 19, 1957 NE-1

. . Richard
BOSTON
. . .
pstapade in Japan," which was tentatively
booked into the Gary Theatre, has been
withdrawn and Columbia's "Stoi-j' of Esther
Costello" was brought in, following a t«nweek
engagement of "Pride and the Passion"
. . . The Jax Theatre. Colebrook. N. H.. owned
by the Ames estate but managed by Ambrose
McLaughlin, closed its doors October 1 . . .
Roy Brown has reopened the Savoy Theatre.
Andrew
Northfield, Vt., for weekends only
Tegu reopened the Bialto,
Waterbury,
Vt., for weekends effective October 4.
Embassy Pictures Corp. is planning another
saturation radio and TV campaign for the
package deal of "Amazing Colossal Man" and
"Cat Girl." opening October 30 in 200 theatres
in the New England area, headed by
the engagement at the local Paramount and
Fenway Theatres . Widmark's first
independent production is "Time Limit."
which opens at Loew's State and Orpheum
October 25. In town for press, radio and TV
interviews. Widmark said his second independent
production will be from the William
McGiven suspense novel. "Seven File," but
first he is committed to do a western for
MOM with Robert Taylor entitled, "The
Law and Jake Wade." "I play a very nasty
character in it," Widmark confessed to the
press. "But I've always liked doing westerns."
He starts the MGM picture November 1.
Notes from E. M. Loew Tlieatres: John
Scully, district manager for theatres in upper
New England, has resigned to enter the real
estate business in Bethlehem, Pa. His replacement
has not been announced but, according
to the company policy, a man from
the ranks will be groomed for the position.
The Sanford, Me., drive-in is open only
weekends. The new manager at the Candlelight
Drive-In, Hartford, is the former assistant,
Charles Rasmussen, who has taken
Bruno Weingarten's place so that the latter
can handle two other drive-ins in the same
area. Al Oddi, manager of the Providence
Drive-In. has entered the Air Force, with Joe
Cohen coming in from the Lynn Open Air to
take over. Winslow Allen, manager of the
Capitol, Lynn, is doubling at both theatres.
Michael Stranger, manager of the Plymouth.
Worcester, is out on sick leave with Ed O'Connel!
of the Fine Arts, Worcester, stepping in
during his illness. Lloyd Frank is filling in
for O'Connell at the Fine Arts.
E. M. Loew is
building a series of motels in the Hallandale
section of Florida, where he also has a
year-round drive-in. The motels are in units
of 100, with others to be added.
Joseph E. Levine of Patric Pictures has announced
a partial listing of the franchiseholders
for his feature production, "Walk
Into Hell." Budd Rogers of New York is the
producer's representative. Franchises are now
held by Joseph Solomon, Fanfare Films,
Philadelphia; Mina Sachem, Waldman Pictures.
Buffalo; Mi-s. Helen Bohn, Realart Pictures,
Indianapolis; Jay M. Goldberg, Realart
Pictures, Cincinnati; Robert Hartgrove,
Exhibitor Pictures Co., Dallas; Red Jacobs,
Favorite Films, Los Angeles; George Waldman.
Realart Pictures, New York City, and
Jack Harris, Equity Film Exchange, Washington.
William Cuddy, former RKO office manager
here, has been appointed office manager
and head booker to the local office of Rank
Distributors of America, replacing David
Grover who resigned. Cuddy will work with
Abe Weiner, division manager; Stanton Davis,
district manager, and Catherine Ahearn, secretary.
The Trans-Lux Theatre here opened
with the first-run Rank film, "The Third
Key," which was backed by a strong radio
and newspaper campaign. The Rank office
released the featurette, "Queen Elizabeth
II." October 16 concurrent with the arrival
in this country of the Queen of England. The
film was set for the Kenmore Theatre and a
large number of theatres in this territory.
Weiner and Davis spent a week in Buffalo
negotiating film contracts.
Edward Mumford Services
FREEPORT. N. Y.— Funeral .services for
Edward H. Mumford, 84. a native of Lynn.
Mass., who became a vaudeville star and
toured with the famous Lew Dockstader Minstrels,
were held here. Mumford died at
Bellevue Hospital. Brookline. He is survived
by a grandson, Harry Way, Crystal Beach,
Fla.
Bridgeport House Books Reissue
NEW HAVEN—Scarcity of top first-run
product for key cities is pointed up in current
booking of two U-I revival attractions. "Written
on the Wind" and "Battle Hymn," at
Loew's Poll. Bridgeport. Normally, the theatre
plays newly released Hollywood attractions,
many ahead of New York.
HANDY SUBSCRIPTION

i
*>"'»
^0
"CAPTIVATING
—Herald Tribune
,Y «>" "^J -Herald
J
"THRIllING
"unforgettable:
-Cuf
"DON'T MISS IT!
— MiffOt
It's Closer than You Think!
ENTURE INTO TOMORROW
1%^
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/Jh ^^9 / 'fK
^^f" The screen's most
^H^ heart-breaking fare-
VtL. well! Would you let
your man fly to the Moon-'
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nicmb

. . . Eddie
. . Edward
. . The
. . The
. . The
. .
. .
. .
. . The
. .
. . RKO
NEW HAVEN
Pmie Grecula, State. Torrington. was as
the Warner
pleased with the reaction to
revival, "Night and Day," that he brought in
another crowd-pleaser. U-I's "The Glenn Mil-
.
ler Story." He says he got phone calls from
The Niantic, Niantic,
points 30 miles away . . .
booked "The Eternal Gift." narrated by
Bishop Fulton J. Sheen Waterford
Drive-In has dropped Monday through Thursday
performances for the remainder of the
season.
.
Loew's Poli-New England Theatres played
a German import. Times Films' "08/15." at
the first-run Palace. Meriden. which is norally
a U. S. outlet only independent
Capitol, same city, booked no less than two
foreign attractions, "Diabolique" and "Rififi."
on the same bill . . . Irving C. Jacocks jr.
played "The Ten Commandments" at the
Branford, Branford. at $1.50 top . . . RFDA's
"The Third Key" has been getting sizable
territory openings on the strength of principal
player Jack Hawkins' appeal.
Lockwood & Gordon's Danbury Drive-In
brought back UA's "The Sweet Smell of Success"
on a double bill with "Saskatchewan"
The Post Drive-In is shuttering
(U-I) . . .
Wednesdays and Thursdays for remainder of
the season . G. Robinson and
Mona Freeman opened a national tour of the
Paddy Chayefsky melodrama, "Middle of the
Night." at the Shubert here October 9-12. at
$4.50 top. The play marks Robinson's first
stage venture in 25 years . Clinton
Drive-In has dropped Monday through
Thursday performances.
The Madison, Madison, played the Trans-
Lux release. "La Strada. ' October 8 for benefit
of the Middlesex memorial building fund
Lord booked "Jet Pilot" into the
Mldtown, Norwich, and the nearby Lord Indoor-Outdoor.
Plainfield. day-and-dat« .
Stanley Warner extended its kiddies' stamp
album plan to the Warner. Torrington .
Ernie Grecula and his family took in one of
the World Series ba-seball games in New York.
No one admitted which team the family was
rooting for. however . . . Paramount bypassed
downtown Waterbury for "Stowaway
Girl." opening the film at Bob Schwartz'
Lake Drive-In.
lialley Theatres' Whitney played a benefit
performance of "The King and I" for St.
Paul's Church fund. The companion feature
was U-I's "The Light Touch"
Darby, Paramount Theatre,
. . .
hosted
Jim
New
Haven's Diana Darrln, featured in AIP's "Reform
School Girl." at a press luncheon
.
Parajnount Pictures is using off-lhe-amusement
page ads for "The Joker Is Wild" in
Connecticut dallies.
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Friday Night Kiddy Show
At Norwich Lord Theatre
NEW HAVEN—To compete with
weekend
kiddies attractions at drive-in theatres and
television, Edward L. Lord has instituted a
new kiddies show policy on Friday nights at
the Lord Theati-e, Norwich, with special
fUms of particular appeal to children, plus
serial and cartoons. The children's price is
25 cents. Adults are admitted for 60 cents.
Normally, regional theatres have been devoting
Saturday aiternoons to kiddy shows.
The Lord plan may be expanded elsewhere
if audience reaction hits the anticipated
figure.
E. M. Loew Will Construct
Airer Near Canton, Mass.
BOSTON— E. M. Loew of E.
M. Loew's Theatres
has announced plans for constructing a
1.000-car drive-in on Route 138 at Canton,
Mass. The site will be Loew's 40-acre Indian
Line farm property, where a restaurant and
dairy bar are now being operated. The drivein
will be at the rear of the property but with
entrances and exits opening on the main
road.
Loew said the preliminai'y work will get
under way at once with view of opening the
drive-in next spring.
HARTFORD
pernie Menschell has dropped Monday
through Thursday performances at the
Manchester Drive-In for the remainder of
the season . Rivoli. Chicopee, has a
new daily starting time of 3:30 p. m. .
The Interstate of New ESigland's Palace.
Rockville. gave away balloons to the first
300 youngsters attending the October 5 matinee.
On the screen was UA's "The Sweet
Smell of Success" and MGM's "Tarzan and
the Lost Safari."
Willimantic's Police Benevolent Ass'n hosted
2.000 youngsters at free performances at the
Stanley Warner Capitol and Jason Enterprises'
Gem the morning of October 5 . . .
The movie stamp album promotion, already
featured at a number of Stanley Warner
situations in this territory, has been introduced
to Palace. Norwich, kiddy patrons . . .
Charlie White of Loew's Palace and Mrs.
White are marking their 30th wedding anniversary.
Sperie Perakos, Perakos Theatre Associates'
general manager, told the annual managers'
luncheon meeting October 9 that forthcoming
major releases are forerunners of Hollywood's
best-foot-forward trends. "From even a ca.sual
perusal of what's ahead in the way of production."
he added. "I think we must have
tremendous confidence in our medium. We're
all loyal to the motion picture, certainly, but
these production charts are encouragement
indeed that late 1957 and early 1958 will
provide us with the proper ammunition to
hit that elusive element called the potential
audience!"
Advance Sunday Showtime
HARTFORD—The Stanley Warner Strand
has advanced Sunday evening performance
time from. 8:30 to 7:30 for "Around the World
in 80 Days."
PROVIDENCE
15 KO .\lbee Manager Phil Nemirow, in conjunction
with the presentation of "Jet
Pilot," exploited the film with a well-rounded
campaign. A notable feature was the use of
Air Force planes, circling the city and state,
doing a fine job of skywriting . . . Bill Trambukis.
Loew's State manager, and members
of the local Junior Chamber of Commerce,
journeyed to Newport, where they presented
several gifts, products of local manufacturers,
to President Eisenhower during his vacation
at the "city by the sea."
Dan Valadon, who spent most of his life
in motion pictures doubling for stars, with
circuses and in vaudeville died recently at
a nursing home in East Providence at the
age of 75. Recently he had been fireman at
the Stanley Warner Majestic . . . Bill Brown,
United Artists exploiteer, is recuperating at
his home from a hip injury . . . Abe Bernstein.
UA field representative, was a visitor
to this city. He was working with newspapers,
TV and radio stations, setting up publicity
for coming attractions.
James Randall, Elmwood manager, is conducting
an intensive campaign, lining up local
organizations to attend the screening of Mike
Todd's "Around the World in 80 Days." Liberal
use of paid newspaper space is one of
the highlights of his campaign, which also
includes direct-mail promotion . . . Floyd
Fitzsimmons, MGM publicity-man. arrived to
work out exploitation for several forthcoming
pictures . Albee stagehand Tom
Gorman is recuperating at his home following
surgery.
. . . William
Ed Stokes, Avon Cinema manager, who
with his family recently returned from a
vacation in Florida, is the latest theatreman
to join the local Junior Chamber of Commerce.
He was sponsored by Bill Trambukis,
a member of the board of directors . . . Phil
Nemirow said that his new and much larger
refreshment stand at the RKO Albee has
increased the concessions revenue
McTiernan. formerly local chief amuse-
ment inspector, but more recently manager
of the Elmwood. is now head of a state
accounting department.
State in Cuyahoga Falls
Runs Daily Matinees
CLEVELAND—M. B. Horwitz. head of the
Washington circuit, is presenting "The Ten
Commandments" at his State Theatre in
Cuyahoga Falls holding daUy matinees. So
far as is known, this is the first engagement
in this territory to employ this policy. Both
the downtown first run and the greater
Cleveland subsequent runs to date have limited
matinees to Wednesday, Saturday and
Sunday.
Ross Hunter to 'No Power'
HOLLYWOOD—Ross Hunter has been set
by U-I production head Edward Muhl to produce
"No Power on Earth," a dramatic original
story by Jay Anthony w-hich previously
was on Aaron Rosenberg's schedule.
Stamp Plan in Bridgeport
NEW HAVEN—The independent Barnum,
Bridgeport, is the first reported Connecticut
situation distributing Nesco trading stamps
to its patrons.
NE-4 BOXOFnCE October 19, 1957

Near
'Joker' Rates Big 130
In Toronto Imperial
TORONTO—Only three holdovers graced
the ace list for the week. "Around the World
in 80 Days," in its tenth week at the Tivoli,
was still well out in front. "The Joker Is
Wild" was the new hit at the Imperial, and
other good grossers were "The Sun Also Rises"
at the Odeon and "Until They Sail" at Loew's.
(Average Is 100)
Eglinton Satellite in the Sky (WB);
Conquest of Space i Para) 105
Hollywood The Deerslayer (20th-Fox) HO
Hylond An Affair to Remember (20th-Fox),
5th wk 100
Imperial The Joker Is Wild (Para) 130
Loew's Until They Soil ;MGM) 1 20
Nortowrt The Pajomo Game (WB) 105
Odeon ^The Sun Also Rises (20th-Fox) 120
Tivoli Around the World in 80 Doys (UA),
10th wk 145
Towne Brothers in Law (Cont'l), 5th wk. 100
University—Will reopen October 24.
Uptown Slim Carter (U-l) 115
Second Week ol 'Pride'
Takes Winnipeg Honors
WINNIPEG — First-run scores held up
nicely, with nearly all local houses registering
a little over the average mark. Best of the
week moneywise was "The Pride and the
Passion" in its second week at the Garrick
with 130 per cent.
Capitol Jet Pilot (U-l) 115
Gaiety Around the World in 80 Doys (UA),
7th wk 120
Garrick The Pride and the Passion (UA),
2nd wk.
Lyceum
.
Abandon Ship (Col), The Parson and the
130
Outlaw (Col) 95
Metropolitan Pickup Alley (Col) 105
Odeon Checkpoint (JARO) 100
Pembina Drive-ln, Grand, Rose, Palace, Plaza
Trooper Hook (UA); Timetable (UA) 100
Valour Brothers in Law (Cont'l) 105
Strong Product Pulls Patrons
To Vancouver Key Runs
VANCOUVER — Once again this town
proved that strong product and good publicity
will get the customers out of the homes
and into the theatres. Big pictures are enjoying
healthy grosses. "Around the World
in 80 Days" in its eighth week, "Tlie Pajama
Game" in its second and "The Pride and
the Passion" all had capacity.
Capitol The Pojama Game (WB), 2nd wk Good
Orpheum The Deerslcyer (20th-Fox) Fair
Plaza Portland Expose (AA);
Death in Small Doses (AA) Average
Stanley Around the World in 80 Doys (UA),
8th wk. . Capacity
Strand Decision Against Time [MGM) Fair
Vogue The Pride and the Passion (UA). .Very Good
Banker Killed, Showman
Is Wounded by Bandits
BLIND RIVER, ONT.— J. Walter Bridges,
local bank manager, was killed when he
resisted the attempted holdup of the bank
by two gunmen believed to be from Toronto.
Norman Solomon of the Palace Theatre suffered
a bullet-grazed cheek when the bandits
rushed from the bank to find their getaway
car hemmed in by parked automobiles and
demanded the exhibitor's car from which he
had just alighted. Only slightly wounded by
one gunman, Solomon pleaded with the
thugs to pass out his 5-year-old son from the
car.
Tossing the boy from the seat, the crooks
drove off at high speed, firing their weapons
as they headed north from the town, chased
by police and town.speople. The Solomon car
was found abandoned in the bush country
some 15 miles from this northern mining
community.
Ottawa Boothman Dies
OTTAWA—otter Elliott, 68, on the staff
of the first Ontario motion picture censor
board here and later a projectionist in other
cities, died in an Ottawa hospital after a
long illness. A native of Ottawa, he returned
to this city some 20 years ago after being
employed in the booth of the former Patricia,
now the Victoria, at London, Ont, He was
married in Ohio in 1935 to tlie former Dessia
Munn, who survives along with one son,
Clifford A. Elliott, who lives in Edmonton,
and four daugliters.
Ontario Managers
Of Odeon in Session
TORONTO— With Frank H. Fisher, vicepresident
and general manager, presiding, a
two-day convention of Odeon Theatres (Ontario)
managers was held at the Prudhommes
Centre, Vineland, in the Niagara fruit belt.
At the business session Monday (7), Steve
McManus, district manager, gave the keynote
address which stressed the "Let's get down
to earth" theme, while Fisher told of Odeon's
progress and the industry's bright outlook
based on this year's improvement in business.
C. R. B. Salmon, executive vice-president,
discussed various developments and projects,
including Telemeter. The managers showed
keen interest in the streamlined form of
handling administrative details. Officials at
tlie conference included Harvey Hunt, Guy
Upjohn, Charles R. Mason, Ron Leonard, Tom
Moran, A. J. Pauley, Robert Gardner, Charles
Sweeney and Harry Blumson,
Film Lecture at Museum
OTTAWA—The Ottawa Film Council has
issued invitations for a free illustrated lecture
in the theatre of the National Museum Friday
night (251 by Dr. Roger Manvell, director
of the British Film Institute, London,
He is making a speaking tour of the Dominion
under the auspices of the United Kingdom
Information Service and the British film
industry. His subject here will be "English
Literature and the Screen."
Film Fare Program Ahead
TORONTO— Charles R. Mason, publicity
director for Rank Film Distributors of Canada,
has announced the resumption for a
second year of the Wednesday night series
of radio broadcasts over Toronto station
CFRB under the joint sponsorship of the
film exchange and the Canadian Odeon chain.
The program called "Film Pare" is produced
by Gerald Pratley, film critic, and it consists
of news from Pinewood Studios, interviews,
recordings from Rank productions and commercials
for cun-ent attractions whether
from England or Hollywood,
British Films for Queen
TORONTO—Frank H. Fisher, vice-president
of Odeon Theatres, announced the observance
of British Film Week October 14-19
as a tribute to Queen Elizabeth.
Warner Bros, distribution managers in Canada and executives from the New Vork
home office held their annual conference at the Royal York Hotel in Toronto. Top
picture shows several Warner men with a number of circuit officials. Left to right:
Morris Stein, FPC eastern division manager; Robert Myers, assistant head booker for
FPC: Jules Lapidus, WB division manager; R. W. Bolstad, FPC vice-president; J. J.
Fitzgibbons. FPC president; Roy Haines. WB general sales manager; Haskell M. Masters.
WB Canadian manager; J. R. Nairn, ad-publicity director for FPC: Bob Eyes,
FPC division manager, and Larry Leshaiisky. WB supervisor of exchanges. Bottom
photo, seated: Norman H, Moray, short subjects sales manager; Leshansky, Masters,
Haines and Lapidus. Standing: ,\lfred E. Piggins, office manager and Aldo Maggiorotti,
Bernard Sieger, bookers, and Roy MacLean. 16mm department all Toronto;
Mel Cherry. Canadian 16mm sales manager: Frank Davis, 'Winnipeg manager; I.
"Babe" Coval. Toronto; Mickey Komer. St. John; Jack Bermack, Calgary; Archie-
Cohen. Montreal, Blain Covert, Toronto booker; Charles Pearce, salesman, and
Irving Herman, public relations head.
BOXOFFICE October 19, 1957 ti-L

. . Richard
. . Ben
. . Doug
. . Added
. . The
MONlKbAL
nilied Artists' production of "The Hunchbacl£
of Notre Dame" was world-premiered
ill 20 theatres in Quebec, including
the Capitol here. Larry Stevens. Canadian
ad-publicity director for IFD. assisted in the
premiere promotion, which included "salutes"
. .
. .
to the film by local industrial concerns In
the papers . IFD reports more than 200.-
000 persons have seen "J'Ai Peche."
Andre
currently
Bourassa.
in its 20th week here .
manager of the Salaberry in nearby
Walleyfield. reports he had to add an extra
show, starting at 11 p. m.. to accommodate
crowds who had lined up to see "J'Ai Peche."
. Virginia
. . Michel
W. E. Giles, second vice-president of United
Amusement Corp.. and his wife are in London
visiting their son Robert, who is in the
public relations department of JARO . . .
W. G. Weidig. auditor, was at the local 20th-
Fox exchange ... Jo Pollon. IFD salesman.
was in the Gaspe peninsula . .
Crankshaw is a new clerk at WB .
Frank has joined 20th-Fox as salesman.
. .
The flu has affected some of the local Filmrow
people, including Lome Etienne. head
of UAC's art department; Beverly Girard
and Lise Bertrand. Paramount, and Antoinette
Dupre. Columbia . Gratien Gelinas of
motion picture and radio-television fame
spoke at the opening of the new- home of
the Montreal Studio and Drama Club .
. .
The Cine Club of Centre des Loisirs of Immaculate
Conception is about one of the best
&^^umt
• • • •
patronized in Montreal. Among recent presentations
were "Viva Zapata" and "East of
Edward G. Robinson will head a
Eden" . . .
company coming to Her Majesty's Theatre
here in November to present "Middle of the
Night."
Mayor Jean Drapeau, seeking re-election,
has rented offices formerly occupied by Quebec
Cinema Booking right in the center of
. . . Exliibitors on Filmrow- included
Filmrow. Electoral photographs of the mayor
and colleague Pierre DesMarais. president of
the city executive committee, are very much
in evidence
Gisele Roy of the Rex of Beauceville;
Mr. Charest of the Royal. L'Epiphanie, and
Jack Korman. the Garden, Laval West.
Douglas Miller Heads
Alberta Theatres Ass'n
TORONTO—Arch H. JoUey. executive
secretary
here for the national exhibitor group,
reports Douglas Miller of the Rex at Taber,
Alta.. was elected president of the Alberta
Theatres A-ss'n in its fall convention at Calgary.
Walter P. Wilson of Edmonton is
honorary president.
Named vice-presidents were M. E. Jenkins.
William H. Wilson and Len Purnell; Matt
Park, secretary-treasurer, and Leroy J.
Chown, assistant secretary. These officers
and the following comprise the board: D. A.
Boyle, E. T. Lewis. R. J. Micheltree. F. H.
Kershaw. A. B. Staniland. Joe Godfrey. D. C.
Fox. K. M. Leach. Dick Barron. B. H. Wiber,
Sam Binder and George W. Annable.
«••
M AHCOUMER
'LTarvey Hamick, general manager of Columbia,
and Sydney Chaplin, UA general
manager, were here on their annual tour of
the exchanges. Both said business is tops
across Canada. Chaplin said "Around the
World in 80 Days" and "The Pride and the
Passion" are breaking records in Canadian
theatres . Johnson, ow-ner of the
Lougheed Drive-In at Burnaby, was hospitalized
for surgery . . . Nellie Gath. Famous
Players district office and a member of the
25 year club, is confined at St. Pauls Hospital
for her third month with a kidney ailment
. Pantages. projectionist
at the Odeon. West Vancouver, is back in
the hospital with a twisted knee injury caused
by falling over a film can in the booth . . .
Projectionists Local 348 has put in its rules
a $10 fine for nonattendance at three consecutive
meetings. The local was having
trouble getting members to attend meetings.
Since the penalty w-as put in force, attendance
has shown a marked improvement.
Brian Wright, from the Plaza, is now assistant
to Jack Ellis at the Paramount Drive-
In at Burnaby . to the adult entertainment
list by the B.C. censors were
"Portland Expose." "The Strange One" and
"Saint Joan." The latter picture never did
get a downtown fir.st run . . . Jack Brent,
Jet Film Express Penticton representative,
has quit the company . . . Filmrow visitors
were Jack Waller of the Sunset Drive-In at
Duncan and Fred Steffan of the Penmar,
Penticton . Isman. WB salesman, is
on a trip to northern B.C.. visiting exhibitors.
Ditto Larry Katz of JARO.
Jimmy McAllister, well-known in local showcircles
as an Odeon manager and recently
retired from Royal Canadian Shows, is now
owner and general manager of a new company
with Vancouver headquarters. The newoutfit
is "Evergreen Amusements." covering
carnivals, rides and midways across
western Canada . Pines Drive-
In at Penticton w-as asked by Penticton
city council to take steps for the elimination
of the traffic congestion caused by cars entering
the ozoner. Pile-up was caused by cars
w-aiting on the highw-ay just before showtime
to see "Tammy and the Bachelor,"
which broke the ozoner's record.
REGULAR THEATRE SERVICE
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investment in screen, sound and projection equipment. And DSEL is the
logical choice for Canadian exhibitors— branches in every large centre
with large stocks of replacements for regular and fast emergency service.
Avail yourself of this quality service from Canada's oldest and largest
theatre service organization.
For complete details talk it over with your local DSEL representative.
mmm mm equipiiients Limited
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HEAD OFFICE: 4040 St. Catherine Street West, Montreal.
BRANCHES AT: Halifax, Saint John, Quebec, Montreal,
Ottawa, Toronto, Hamilton, London, North Bay, Winnipeg,
Regina, Calgary, Edmonton, Vancouver.
Cinerama Bow Oct. 24
TORONTO — The premiere of "This Is
Cinerama" October 24 at the University Theatre
has been designated as "Mayor's Night"
in honor of Mayor Nathan Phillips of Toronto
and it will be a charity affair in aid of the
United Community Chest Appeal. The bowtie
audience is expected to contribute $12,-
500 to the Red Feather Fund, with admission
prices at $12.50 and $5.
List Adult Pictures
TORONTO—The Ontario censor board has
complete lists of films classified as adult
entertainment up to last July available to
exhibitors for their guidance in aiTanging
bookings or for theatre advertising. The classification
policy was started June 1, 1946.
Adult pictures cannot be shown at Saturday
or holiday matinees.
E-2 BOXOFFICE October 19, 1957

. . . Manager
. . The
TORONTO
TTic Nowe, manager of the Odeon Carlton,
won the Odeon Boxoffice Bonus Booster
contest, the runnerup being Paul Hanner.
who was manager of the Toronto Danforth
before his promotion to assistant director of
advertising and publicity at head office. In
third place was Frank Kennedy, manager of
the Capitol, Niagara Falls, who recently was
transferred to the Odeon, North Bay.
Alderman Don Sununerville, manager of
the Prince of Wales here, got into the news
following his return from Britain when he
urged a more active policy in support of a
civil defense organization in Toronto . . .
Jack Arthur, former executive at the Famous
Players head office before turning producer,
organized a stage show in the new Queen
Elizabeth Theatre at the exhibition grounds
for a mining congress gathering.
Manager Al Ford of the Palace at nearby
Hamilton featured a symphony orchestra
concert Friday night under the auspices of
the Hamilton Community Concert Ass'n. The
Wagner Opera Co. of New York has been
booked into the Palace for the 21st . . For
.
Fire Prevention Week, Manager Bill Burke
of the Brantford Capitol gathered all employes
of the theatre at a conference at
which local fire inspectors gave talks and
demonstrations. Last Saturday morning a
free show was given for juveniles under the
auspices of the Brantford Expositor newspaper.
Louis Applebaum, Toronto, formerly with
Canada's National Film Board and Hollywood
studios, has been appointed director of
the 1958 International Film Festival at Stratford,
it was announced by Michael Langham
Wilf Larose of the Palace, St.
Catharines, organized a lifesaving demonstration
as a stage feature of his Odeon Movie
Club show on the 12th . . . "Jet Pilot," made
several years ago, opened here w'hen Manager
Russ McKibbin of the big Imperial
played the Howard Hughes picture at the
midnight show prior to Thanksgiving Day.
Under auspices of the United Kingdom Information
Service, Dr. Roger Manvell. direc-
.
tor of the British Film Academy, London, is
scheduled for a coast-to-coast tour of Canada.
He will discuss the industry in England before
luncheon groups and other gatherings
Arrangements have been made for the
. .
Toronto
appearance of Ftod Steiger around the
end of October to publicize his picture,
"Across the Bridge."
Rank Buys Airer Operated
By Odeon at Burnaby, B. C.
VANCOUVER—The Paramount Drive-In
in Burnaby, operated since early this season
by the Odeon Theatres, has been purchased
by the Rank company. Formerly owned and
operated by Walsh & Meade, the Paramount
Drive-In was leased by Odeon in a move to
increase its holdings in the drive-in exhibition
in British Columbia.
Added to the recent purchase of two other
outdoor theatres at Vernon and Kamloops,
the Paramount Drive-In brings to three the
number of open-air theatres now being operated
in British Columbia under the Odeon
banner.
Catholic Leaders Stress
Key Role of Morality
MONTREAI^Exhibitors and distributors
followed with interest the meeting here of
the Semaines Sociales du Canada, which attracted
leading religious and lay personalities
of the country. Held under the patronage
of Cardinal Paul Leger, archbishop of Montreal,
the meeting dealt with motion pictures,
television and radio and their effect on the
lives of Catholics.
Cardinal Leger appealed to members of
radio, television and movie industries to combat
immoral purposes in their work and to
make a positive contribution to moral order
throughout the world.
"Art and other forms of cultural expression
cannot exist independently from mankind,
which creates and enjoys them,"
Cardinal Leger said. "No activity of mankind
can be separated from the moral order to
which all men must submit."
The speakers discussed the influence of
the press, movies, radio and television.
Cardinal Leger said the Catholic Church
respects freedom of individual expression
and does not exert undue influence over the
world of thought and art, but he said each
church member, priest and layman must
realize his responsibilities in the battles
against obscene programs which undermine
public morality.
Guy Roberge, president of the National
Film Board, said that motion pictures are
the vehicles of thought, the instrument of
popular culture and the means of democratic
leisure. Roberge, referring to the role
of the National Film Board, said that it is
its task to make Canada better known both
in Canada and in other countries.
REGINA
The men's brotherhood of the First Baptist
Church sponsored a free showing of "A
Man Called Peter" at the Queen City Drive-
In Sunday (6). This w'as the last show of
the season for the drive-in. The added attraction
for the showing was the Rev. Joseph
D. Blinco from the Billy Graham crusade in
New York. He spoke both before and after
the show . Regina Film Society's first
showing in the 1958 series w'as the IFD release,
"La Ronde," October 13. Slate for the
year includes Open City, Man of Aran, Citizen
Kane. Beggar's Opera, Boris Goudenov,
Children of Hiroshima, Les Parents Terrible,
Umberto D, and the final feature March 9.
not yet announced.
Only One Flu Ban
TORONTO—No widespread move has been
made in Ontario to restrict attendance at
theatres because of an influenza epidemic,
although several schools have been closed
due to excessive absences. Windsor, however,
has barred teenagers and juveniles from local
theatres.
PROJECTOR
FORT WILLIAM
poto-Nite at the Lakehead theatres has been
bolstered with the addition of a
1957 car
. . .
in the payoff, which now stands at $2,050
in cash, or the 1957 car. The participating
theatres are the Royal, Lake and Port in
Fort William and the Colonial and Intercity
Drive-In at Port Arthur The Royal
Theatre in Fort William is packing them in
with another all Italian bill. This week, it's
"Seranata Amara" and "Clandestino a
Trieste."
The Fort William and Port Arthur public
libraries will be used for the film series sponsored
by the Thunder Bay Film Council.
This will be a once a month affair, alternating
at the two cities.
The old Rex Theatre got front page publicity,
when a large local department store decided
to lend it to the Theatre Arts Ass'n
of Northwestern Ontario for rehearsals and
direction of a religious drama, "The Great
Betrayal," to be presented Easter Week. The
Fort William Daily Times Journal interviewed
old staff members of the theatre,
which was opened in 1909. The original
projectionist. Bob Hainstack, is still in the
business, in the booth of the Capitol Theatre
in Fort William.
Jockey for Display Space
MEDICINE HAT, SASK.—The five theatres
here are jockeying for display space and attention
on the theatre page in the Medicine
Hat News, because of the large ad being
taken by the wrestling shows being put on at
the Arena Gardens.
The Monarch Theatre, a Famous Players
house, managed by Fred Tickell, is putting on
a big campaign for the opening of "The Ten
Commandments."
FOR SALE
THEATRE CHAIRS
Great Bargains in theatre chairs used and
reconditioned. Spring to edge with fully
upholstered backs. $16.50 value at $5.50
ea.
up.
Hardwood folding choirs—Steel folding &
stacking
chairs.
Devry Dual Projection & Sound Outfit
Represents $6,000.00 worth of equipment
For only $2,495.00 FOB Vancouver, B. C.
Drop us a line for full mformation and prices.
Photographs on all chairs.
DOMINION THEATRE EQUIPMENT CO.
LTD.
847 DAVIE STREET VANCOUVER, B. C.
• SIMPLEX SPECIALIST • REPAIRS
HAVE YOUR SPROCKETS GROUND TO "FOXHOLE" SIZE $2.00 EACH-NEW OR USED
Check Your Projectmn Room for Sprockets Not Ground . . .
Sertd These to Me for Grinding and Use Them for Spares.
LOU WALTERS REPAIR SERVICE 8S48 son Fernondo, Doll«, Texa., PhoM DA 1-0341
BOXOFFICE October 19, 1957

. . The
. . Manager
. . Bob
WINNIPEG
"The Gaiety Theatre gave an all-expense trip
to a lucky couple to attend the first
birthday party of "Around the World in 80
Days" at Madison Square Garden in New
York Thursday tlTi. The winners were drawn
from cards being filled out at the theatre . . .
The Uptown Theatre was the scene for a
variety program Wednesday (9i, which featured
musical groups from Winnipeg, including
the James Duncan Singers and the
Heather Bell Girls Pipe band. A feature film
was also shown. The program was under the
sponsorship of the St. Andrews Society of
Winnipeg . Odeon Theatre held a
sneak preview in addition to its regular run
of "Checkpoint" Tuesday (8).
The Dominion Theatre played host to formally
attired patrons and such distinguished
guests as Hon. J. S. McDiarmid and Mrs.
McDiarmid when the Winnipeg Little Theatre
officially opened its 1958 season in its
new home. The play, "The Remarkable Mr.
Pennypacker," a humorous story of a bigamist,
had in the leading role. Cliff Gardner, a
local radio announcer, and included ten children
in the cast. The performance was given
glowing reports by critics Frank Morris and
Ann Henry.
The news that Telemeter, the system of
pay-as-you-see movies on TV. would probably
be in Winnipeg in 1959 was received
sadly by members of the industry. The statement
was made by J. J. Fitzgibborus, president
of Famous Player.s Corp., in Winnipeg
last week. Fitzgibbons said tests would begin
in four key Canadian cities very shortly.
Winnipeg is not one of the test centers. The
remarks of Fitzgibbons that "the small theatres
have served their purpose, just as the
horses and buggies did before we got the automobile"
sounded an ominous note for the
fate of small theatres, in Winnipeg and other
Canadian cities. A minimum of 3.000 subscribers
would be required in the Winnipeg
area to make Telemeter economically feasible.
. .
Visitors to Filmrow included. Joe Hersak.
Roblin. Roblin; W. Priesen. Customs. Altona:
Walter Johannson. Chateau, Pine Falls; Garnet
Wright. Wright's. Keewatin; John Gladys,
Arborg. Arborg . Libby Bookhalter. bookersecretary
of Astral Films, left by air on Monday
i7i for a six- week holiday trip to New
York and Montreal . . . The flu epidemic is
taking its toll, with many Filmrow staffers
being absent from their desks.
35 Arrive in Pajamas
TORONTO— For the opening-night performance
of "The Pajama Game" at the
Capitol. Hamilton, Manager Ralph Bartlett
offered free admission to persons arriving at
the theatre in their pajamas only. No less
than 35 pajama-clad people showed up despite
near-freezing weather. Bartlett was
asked if he would make the same offer for
"The Fuzzy Pink Nightgown."
Reopens for
Weekends
TORONTO—The Savoy Theatre on the
Hamilton road at London. Ont., reopened for
weekend operation on October 11, with an
all-family program consisting of "The Kettles
in the Ozarks" and "The 7th Cavalry."
It's an independent house.
Vancouver Offers $50,000
To Fastest Phileas Fogg
VANCOUVER—The Centennial committee
is to pay $50,000 to the fastest Phileas Fogg
in a 1958 around-the-world race. Any form
of transportation may be used, providing the
candidate circles the globe within defined
latitudes. Candidates will have to sign out
at city hall and then they will be on their
own. Opening and closing dates will be set
but the entrants will be able to leave any
time after the official opening date. The one
with the shortest elapsed time on the closing
date will win the big prize.
The only catch is that a candidate must
raise his own fare—$3.000—or find a sponsor.
Anyone in the world may enter except
professional travelers.
Alan McGavin. special events and features
chairman, told the Centennial committee
that two companies have agreed to sponsor
the first two candidates but the individuals
haven't been chosen. The committee is contacting
movie producer Mike Todd, who made
"Around the World in 80 Days," asking him
to help promote the event.
The i-ound-the-world race was only one of
sevei'al centennial projects approved by the
committee.
OTTAWA
Tn observance of British Film Week, arranged
by Odeon for the visit of Queen
Elizabeth and Prince Philip October 12-16,
Manager Jim Chalmers of the local Odeon
played a special program topped by "High
Tide at Noon," a J. Arthur Rank picture
filmed in Nova Scotia. Short subjects included
"Southward with Prince Philip" in
color and the JARO News. The theatre was
appropriately decorated.
During the royal visit, the National Museum
gave two special presentations of "Royal
Journey," the National Film Board feature
covering the royal couple's tour of Canada
and the United States in 1951 ... In celebration
of Fire Prevention Week, the Hull
fire department was host to all juveniles at
special film shows last Saturday morning
(12) at the Cartier. Laurier. Montcalm and
Cinema de Paris. Ordinarily children are
banned from Hull theatres.
. . . Special
Allied Artists staged premieres in Ontario
theatres, including the local Rideau. of "The
Hunchback of Notre Dame"
occasions at the Capitol this week, arranged
by Manager T. R. Tubman, included
a cartoon show on the morning of
a concert Wednesday
Thanksgiving Day (14 1 ;
night by Eileen Farrell. soprano, and the
personal appearance on the stage on the 19th
of Miiko Taka, attractive Japanese film actress,
for her picture "Sayonara."
There were a number of holiday midnight
shows for Thanksgiving. Manager Ernie War-
I'en of the Elgin started tiie engagement of
"Opeiation Mad Ball" with a midnighter.
while Manager Frank Gallop at the Center
featured a piogram that led off with "Invasion
of the Saucer Men" . Bob
Hubbard of the Roxy at Cornwall had an
eyebrow-lifting combination for a double bill
in the playing of the Robinson-Basilio fight
picture along with "The Fuzzy Pink Nightgown."
For the latter he had a display tie-in
with two stores. Dorjean's Ladies Wear and
Muriel's shoppe.
CALGARY
The Marda Theatre in Calgary, in order to
get its kiddies matinees off to an early
start, gives away gun and holster sets, stuffed
dolls and plastic tea sets. The manager of
the theatre reports that these promotions
pay off very well, as the children come out
to the 12 o'clock show in order to be eligible
for these prizes. The Marda runs three shows
every Saturday for the children, starting at
12, two and four . . . Columbia and Empire-
Universal have removed their salesmen from
the road. Due to conditions in the industry
today, they have found that it is not practical
to have a man out all the time. Mike Brager
of Empire and Manny Karpiak of Columbia,
both former salesmen, have taken combined
office manager-salesman jobs with their respective
companies.
The Isis Theatre in Calgary, to promote
its Sunday midnight shows, has started advertising
on a local radio station, with a
popular local announcer giving the spots on
the air . Stern, manager for 20th-Fox
in Calgary, went to Toronto to attend a sales
meeting Monday (14).
Visitors to Filmrow include Floyd Jones of
Nanton, Alta,; Lee Brewerton, Raymond,
Alta.; Don Purnell. Cran'orook. B. C. and
Nestor Hryciuk of Claresholm, Alta. . .
.
Foreign-language pictures are proving to be
good boxoffice drawing cards in western
Canada. In Calgary, the Variety and Garry
theatres ran double-bill programs of foreignlanguage
films, with the Variety showing the
Ukrainian adventure picture "Limerivna"
and the Russian Circus picture, "Ring of
Daring." while at the Garry it was an all-
German show, of "Clivia" and "Am Brunnen
Vor Dem Tore."
Phil Potasky, salesman for International
Film Distributors, was on an extended road
trip into Saskatchewan. Morris Brown. United
Artists, recently returned from the same trip.
He reported business is on the upswing in
that part of the country.
Trip to New York Is Prize
In Contest for 'Affair'
TORONTO—Manager Barry Carnon of
tlie
Odeon Hyland officiated in a stage ceremony,
presenting an all-expense trip to New
York City for two people as to prize in a
contest for "An Affair to Remember." which
was sponsored by the Toronto Telegram
newspaper.
Competitors had to WTite their wedding
story and the winner. Mrs. Daniel Evans,
said in part, "I sobbed right through it."
Careless Cigaret Use
Blamed for $1,100 Fire
KITCHENER, ONT.—A caielessly dropped
cigaret butt was blamed for a fire that caused
$1,100 damage in the Century Theatre here
recently. The fire started in the smoking
section at the I'ear of the auditorium and
five seats were destroyed, with six more
damaged. Firemen believe a cigaret either
was dropped on a cloth seat or in an accumulation
of paper under a seat.
Smoke in the fire was so thick firemen had
to use smoke ejectors.
K-4 BOXOFFICE ;; October 19, 1957

• ALPHABETICAL INDEX
• AOLINES & EXPLOITIPS
• BOXOFFICE BAROMETER
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• REVIEWS OF FEATURES
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• SHOWMANDISING IDEAS
THE GUIDE TO i BETTER BOOKING AND B U S I N E S S • B U I L D I N G
^
Tested Ideas Spark New Business Campaign
#
National Theatres Showmen Pool Attendance
Boosters in Frank Ricketson's Idea Club
Every time you investigate a success story,
you will find someone's idea behind it. Ideas
have built not only this business, but also
this country.
— Frank H. Ricketson jr.
Managers of the large National Theatres
circuit family are volunteering for membership
in an Idea Club under the inspiration
of F^-ank H. Ricketson jr., general
manager of operations. Submission of a
proven attendance-building idea qualifies
any NT showman for membership, which
Ricketson hopes will reach 100 per cent.
The ideas are being published in a booklet,
entitled "Success Stories . . . Attendance
Boosters. 100 Per Cent Field Tested,"
which is distributed to NT's 500-odd managers.
"It is not my thought that any one of
the ideas will result in miracles," Ricketson
points out in foreword. "However, it
is my hope that this book will create in
each of you an awareness of the importance
of an idea, and in applying these ideas or
in using them to develop new ideas you will
find a way to build attendance."
In the following paragraphs are a number
of the business-builders selected at
random from the booklet.
BUILDS NEWSPAPER GOODWILL
W. K. Hughes, State Theatre,
Olympia, Wash.
In an effort to improve relations with the
only newspaper, the Daily Olympian, which
had never used publicity stories or cuts. I
talked with the circulation manager about
inviting their subscribers to be the guests
of the paper for some of the better pictures.
This suggestion, coming at a time
when the paper had just increased its subscription
rate, was accepted and appreciated.
The invitation is of a personal nature
from the route boy to the entire family.
and the boy is on hand to greet the subscribers
in the lobby.
In each case we picked a picture booked
for a week opening on Wednesday, in CS
and good entertainment. Also we selected
a route in a section where the picture
might have the most appeal. For instance,
"Desk Set" invitations went into the better
district to reach professional people.
While many could not go on opening night
the publicity did us some good during the
week. As a result the relationship with the
paper is now tops.
NEWSBOYS DISTRIBUTE HERALDS
Lee Arnold,
Roxy, Pacific Beach, Calij.
When I started my Wednesday matinees
this summer, attendance was poor. Although
using heralds is an old idea, we
had 5,000 of them printed. The method of
distribution is the main twist in this case.
We enlisted the aid of the local weekly
newspaper to have their carriers put out
our heralds on their routes. Since the boys
are obliged to leave a paper at every house
in the area, we had almost complete coverage.
The biggest factor in this promotion
was getting the managing editor of
the paper to go for the idea of letting the
boys put out our heralds. The heralds
listed every show we were going to have
for our Wednesday matinees and were
meant to be kept for the summer, in order
that all the kids might know what was
playing.
In the week following the distribution
of the heralds, our gross doubled.
FREE AD TIEUP
Bill Sorenson, Long Beach, Calif.
For two years we have had a co-op page
in our local paper ruiming every Monday
and Tuesday at no cost to the theatre except
20 trip passes per week. In addition
to our space on the page itself we receive
another 2x12 display ad gratis on a different
page.
The names of the winners of the passes
are taken from the subscribers to the paper,
and it is a very popular local pastime to
search for the lucky names in the ads. The
page is always sold out and has created
good public relations with the merchants.
HELICOPTER STOPS TRAFFIC
Ted Kirkmyer, Uptown, Salt Lake City
With the cooperation of the retail merchants
division of the Salt Lake Chamber
of Commerce, we were successful in developing
an idea whereby a helicopter at
an appointed time passed through the
business district
dropping ping pong balls
stuffed with merchandise prizes. Due to
the theatre spearheading the activity, we
were privileged to have dropped 500
"Tammy Balls" each containing a free
guest ticket to see "Tammy." This activity
so captured the community that the downtown
area was packed from building to
building throughout the route of the helicopter
run. The publicity pictures of the
crowd were taken in front of the theatre
so that the "Tammy" marquee could be
seen. This activity so publicized "Tammy"
that we feel it was largely responsible for
our record-breaking attendance.
OVERDOES BALLYHOO
C. C. Griffin, Yuma, Yuma, Ariz.
I have a pet type of campaign that builds
my attendance every time. I often call it
a no-expense campaign. We have worked
it on "UFO," "Hot Rod Girls" and "Rock
AU Night." About two weeks before opening
we cover the interior of the theatre
(including the candy counter) with as
many six-sheets and one-sheets as we can
find room for. We overdo it to the extent
that the patron stops at the door and says,
"What's all of this for?" We back this up
with additional outside activity. On "UFO"
we dropped paper plates from an airplane
with some of the plates carrying passes to
"UFO." On "Hot Rod Girls" we borrowed
an old convertible, dressed the cashier in
an Arabian costume and drove around
town during peak business hours. On "Rock
All Night" we rented a soimd truck from a
local radio station, decorated it with posters
and drove around town playing rock music.
STUNT IN THE SKY!
G. W. Carter, Rex, Clay Center, Kas.
In connection with a "space picture" or
"interplanetary" program we rented an airplane
and pilot to fly over town at noon
hour and school dismissal hour to drop
"flying saucers" over the city. About 1,000
paper pieplates were used, each carrying
a plug for the program. About 100 of the
plates were of various colors, with the color
denoting the "value": A 30-day free pass
for a red saucer; a two-week free pass for
a green one, et cetera. Ample advance
publicity was given the stunt and the people
really stood around on the streets and
watched for the airplane. The pilot of
plane was billed as the "mystery pilot" and
(Continued on next page)
BOXOFFICE Showmandiser ;
: October 19, 1957 — 249 — 1

Px\^
Members of the Crazy Arrow Club ballyhoo "Run of the Arrow," and stopped froffic in New Haven,
Conn., when they paraded to Loew's College Theatre to see the picture. The boys are members of
a local Boy Scout troop. Sid Kleper, College manager, at extreme right in the photo, also had several
Yale fraternities use the "craiy arrows" for their pledges.
Tested Attendance-Building Ideas
(Continued from preceding page)
anyone guessing his identity got a free
ticket to see the show. Stunt really caused
a lot of word-of-mouth advertising, and
business on the show was good.
CAB TO MOVIES
A. J. Sonosky, Glendale (Calif.) Theatre
I know of no stunt that could build attendance
better or more permanently than
the one I put into effect in 1932—a tieup
between my theatre and the Radio Cab Co.
Patrons rode a cab to the theatre and paid
their fare. The cab driver gave them a
card, which when vahdated on purchase of
a ticket at the boxoffice was good for a
Ride Home Free! The feature, "Taxi," with
James Cagney gave me the idea. Parking
and traffic problems being what they are
today, a tieup such as this for any and all
Fox theatres would have enormous appeal.
GROUP SPONSORSHIP
E. W. Whislow, Fox. Sarita Paula, Calif.
A series of five art shows presented once
a month on Tuesday evening for five
months was presold by the Junior Ebell
Club of Santa Paula for an advance sale
of $600. Average gross for the five Art
Shows was 350 per cent of an average
Tuesday. The secret is in the group that
sponsors the ticket sales.
SECRET OF FILM FESTIVALS
Wm. Souttar. Egyptian, Ogden. Utah.
In the successful promotion of a good
series of art movies with an advance sponsored
season ticket sale, there are two
"musts": First, a careful selection of the
movies to be shown. Second, the sponsoring
group must be a livewire energetic organization
with a real purpose for wanting
to earn the money fi-om the sale of tickets.
The Beta Sigma Phi sponsored this Film
Festival series of six movies shown on Wednesday
and Thursday every other week.
An Art or Film Festival series reaches
people who are not regular patrons and
helps to get them into the habit of regularly
attending the theatre. The series
which we recently concluded at the Ogden
Theati-e has put this theatre in the black.
EMPLOYE PARTIES
Herman Kersken. Paramount, Oakland.
The Paramount has been very successful
with industrial employes theatre parties.
Each time we have had such a party, the
particular
industry represented has had a
lobby display exhibiting their products.
Following are some of the industries and
groups participating in these theatre
parties: telephone company tie-in with
"Designing Woman"; Marchant Calculator
Co. employes, "Desk Set"; secretaries party.
Desk Set"; Southern Pacific night, "Great
Locomotive Chase." With these theatre
parties, we have played to no less than 800
and over 1.000 from each organization.
Duiing these parties special honor was
given to the executives of the companies
and a great deal of publicity was given to
the organization by special bulletins and
also newspapers.
HIGH SCHOOL SNEAK DAY
Charles Reed Fox, Hays. Kas.
For the past eight years, a proven attendance
builder! Each spring I send a
personal letter to the principal of each
high school in my trade territory, inviting
his pupils to Hays and the Fox Theatre for
their Sneak Day. I wi-ite to one hundred
and four schools each year. As a result, I
had 2,400 extra admissions this year. The
Sneak Day. which is the senior class organized
holiday, involves a great deal of
planning and I personally make aU the
necessary arrangements for the students
and their sponsors. Of course, attending the
Fox is made a part of the program.
INVITES OUT OF TOWNERS
Ray Search, Fox. McCook, Neb.
The attendance idea did not show results
on the day it was used, but the value of It
has been realized during the months since.
On the first of March 1957. with the cooperation
of the Chamber of Commerce, we
sent 2,000 Invitations to people outside the
city and in the trade area to attend a guest
show on March 5 at 10 a.m. and at 1:30
p.m. The invitation was to see "Battle
Hymn," the current picture on the last day
of the showing. In spite of a blizzard, more
than 700 people came into the city, left
their television or work, and were highly
entertained. Many are now regular patrons
and speak of that special show every
time they come in. The Chamber of Commerce
furnished all printed invitations,
postage and labor at a cost of over $200.
The theatre furnished the show.
GUEST BOOK FOR MAILING
Bob Hall, Guild, North Hollywood
A guest book in the foyer. We ran a
small trailer on the screen saying that by
signing the guest book we would keep the
patrons informed of the coming programs
of outstanding merit. Patrons signed their
names, addresses and phone numbers.
We
built up a very fine maiUng list and used it
to good advantage on all foreign bills.
THEATRE DINNERS
Russ Berry, Lincoln and Wyo Theatres,
Cheyenne, Wyo.
We sold Rector's and the Owl Inn (both
eating establishments operated by same
person) a tie-up between our theatres and
their dining rooms. This worked as follows
:
We sold them 1.000 tickets for 45 cents
each or a total of $450. On their menu
they printed a "Theatre Dinner." With the
purchase of two "Theatre Dinners" Rector's
paid for the tickets in full at the start of
the program. They also spent their money
to advertise the program, using newspaper
and radio to tell the story.
We do not require the person using the
guest ticket to purchase an accompanying
theatre ticket, but our records show that
almost 80 per cent of the time we do sell
a ticket. Idea has also been very good for
Rector's and the Owl Inn as they feel it has
brought in many new customers.
Gas Firm Sponsoring
Ten Monthly Shows
Urban Anderson, manager of the Colony
Theatre in Toledo, is spotlighting his theatre
in a ten-month promotion campaign
that doesn't cost him a cent and exposes
thousands of Toledoans to advertising on
coming attractions.
Anderson made a tieup with the local
Gas Service Co. to present a combination
cooking school and fashion show once a
month at the Colony—starting at 10 a.m.,
admission free. A gas company expert
demonstrates how to cook party foods and
models show the latest faU fashions. This
is all tied up with radio and television, so
that the campaign gets plenty of free advertising.
Another promotion engineered by Manager
Anderson was a series of merchant
sponsored kiddy morning matinees the
week before school opened. Five merchants
eacli took over the theatre and for five
successive mornings presented special
kiddy programs. Tickets of admission were
given away free at the sponsor stores.
5le
— 250 BOXOFFICE Showmandiser :: October 19, 1957

.lie)
Radio Deal With Pepsi
For 'Afternoon Love'
For "Love in the Afternoon" Ralph
Mitcheltree, manager of the Capitol in
Calgary. Alta., made a deal with the local
Pepsi-Cola distributor for 100 free spot
announcements, starting a week ahead and
through the run. In addition, Pepsi-Cola
arranged to give every 50th Pepsi customer
at the confection counter a carton of Pepsi-
Cola. If the lucky purchaser happened to
buy a 10-cent drink he received six bottles;
if he was really thirsty and went for a 20-
cent drink, his bonus was a dozen bottles.
Mitcheltree made a deal with the Columbia
Records people who handle the
Jerry Valle recordings of "Love in the
Afternoon" and "Fascination; and they
provided him with giveaway copies of the
recordings, which he gave to the first ten
customers each day.
He also was able to make a deal for the
appearance of a group of Hawaiians, suitably
titled the Hawaiian Serenaders on the
last two days of his showing. As part of
his publicity he arranged a giant car cavalcade
to transport them from the airport
to the theatre, and they really stopped
traffic. He also arranged to have them put
in an appearance at the Red Cross Children's
Hospital, which resulted in much
favorable newspaper comment. The Hudson's
Bay Co. played along with him, and
gave with much mention on their regular
radio programs, also bought time on the
TV station for a special show designed to
help push their Hawaiian music. All good
stuff for the theatre date.
Mitcheltree was able to persuade CP
Airlines to fly in several gross of leis from
Hawaii, which he handed out to patrons
attending his theatre on the two days of
the show. The results were almost fantastic,
and eveiybody, certainly, including
Ralph, was very happy.
The theatre's cost? Well, the theatre
picked up the tab for hotel accommodation
and meals, and CPA paid all
Rental to Little League
Provides Extra Revenue
salaries.
Lou Singer at the Fox, Redwood City,
Calif., gathered in some miscellaneous revenue
recently when he rented his theatre
in nonoperating hours to the North Redwood
Little League Baseball Club and made
many extra friends in the club when the
group cleared a good profit in their sponsored
show for uniforms and equipment
funds.
Singer reports tremendous interest was
created with suppwrt by the local sporting
goods stores and newspapers.
Spread for Time Limit'
United Artists' national publicity drive
for "Time Limit" scored another major
break with a three-page layout in the October
15 issue of Look. The spread rates
the film a "whacking good melodrama"
and includes six stills of action highlights.
Patron Vote on Martin vs. Lewis
Ups Concession Sales up to 40%
Concession sales were whooped up 40 per cent and a substantial increase was
registered at the boxoffice during five days, despite rain which fell on four of them,
by a contest Richard McKinney rigged up for his biUing of "The Delicate Delinquent"
along with "Ten Thousand Bedrooms" at the Fox Twin Drive-In at Fayetteville.
N. C.
Starting ten days in advance, McKinney began advertising via an original herald,
radio spots, newspaper ads and a special tape played over the theatre public address
system before each performance and at each intermission on a Dean Martin vs. Jerry
Lewis popularity contest. The tape was made up with the help of a local disc jockey.
The tape, herald, etc., explained patrons were being asked to vote on who they
thought had the better picture and would make the biggest success on his own
Lewis or Martin, "The Delicate Delinquent" or "Ten Thousand Bedrooms."
To encourage everyone to vote, a 21-inch console TV was promoted from a local
dealer and given to the holder of the "Lucky Ballot," the first one drawn from the
ballot box on the last night of the engagement of the double bill. In addition, a pass
was given to everyone who selected the winner.
The ballots were given out at the boxoffice with each ticket purchase.
The ballot
box was placed in the concession building to create more concession traffic
and it did just that.
Most everyone must have wanted to win a pass, for out of the 3,000 ballots cast,
all but 27 voted one way!
Singer Stores Sponsor
Show of Needlecraft
R-ank Bassett, manager of the Riviera
Theatre, Rochester, N. Y., set up a profitable
fashion show recently with six local
Singer sewing machine stores, with 1,000
invitations mailed out to parents and children.
Each of the participating stores displayed
some of the prize work done by its students
and had signs pointing to the theatre fashion
show. An announcer from a local radio
station emceed the stage program, and
there were prizes for the winners. Each
winner in each category was given a pair
of $35 shears, and other gifts also were
provided by Singer. The grand prize winner
received a scholarship to a well-known
college. Only cost was a spotlight.
The Ivy Hill apartment development on the
outskirts of Maplewood, N. J., is not very near
a theatre, but Sid Stern, owner of the Maplewood
Theatre, solved the problem by arranging
for speciol bus service from the Ivy Hill
section to and from his special Saturday shows.
He publicizes the service in the local newspaper.
BOXOFFICE Showmandiser : : October 19, 1957 — 251 —
Lifelike Doll, Mr. Peanut
Sell for 'Cinderella'
For "Cinderella," Manager Zara Ellwood
of the Capitol at St. Thomas, Ont., promoted
a lifelike Cinderella doll from Hawks
hardware store, which also paid for a full
inch right across the entire width of the
page a few days before opening. Dodgers
were handed out at the schools a week In
advance, inviting the small fry to meet
Mr. Peanut at the Saturday matinee
which they did, and each youngster received
a treat.
Instead of her regular doorman, Zara
engaged a winsome young lass in Cinderella
costume, who greeted patrons during the
engagement. A beautiful display of dolls
was placed in the lobby a couple of weeks
in advance, with suitable "Cinderella"
copy. The winner of the special doll was
presented with her prize on the stage, the
lucky number being drawn by Mr. Peanut
himself.
Howse Electric Co. came through with
several radio programs, featuring the music
from "Cinderella." Good plugs accompanied
each broadcast. In addition they devoted
their entire window to a fine display
of records and sheet music, with good theatre
credits.
Accolade to
'The Joker
Paramoimt's "The Joker Is Wild," starring
Frank Sinatra, has won the accolade
of "outstanding picture to come" in the
October issue of Cosmopolitan. Marshall
Scott's assessment, which is accompanied
by a cut of Sinatra in the role of night club
comedian Joe E. Lewis, describes "The
Joker Is Wild" as a film "which rises
above the usual level of movie biography,"
and Sinatra's performance as characterized
by "an insider's knowlngness."

. . Sec
Pajamas Everywhere for Pajama Game
Ir looked like washing day in the lobby of the Roxy Theatre at Springfield, 111., after Manager Joe
Pedrucci got through decorations for the showing of "The Pajama Game." Two clotheslines carried
an ossortment of pajamas, fastened by wooden pins. Giving the scene a live look were three manikns
womon, child and girl—dressed in pajamas supplied by the locol Myers Bros, department store, dealer
for Weldon po jamas. Myers used a co-op ad, 6 cols., 15 inches, headed, "Play the Pojoma Gome at
Home . The Pojamo Game' at the Roxy," etc., in the local newspaper. The Roxy staffers
turned out in colorful nightclothes during the run. On the marquee was a 15-foot figure of pajamed
Doris Day.
Once in a while a picture comes along
that lends itself to some unusual promotion,
and such was "The Pajama Game" at
the Capitol Theatre in Winnipeg, Man. All
angles were taken advantage of in the campaign,
the highlight of which was a tie-in
with the Arrow shirt dealers, who dressed
the entire Capitol staff in pajamas during
this playdate and put in pajama displays
In the theatre lobby and in all the leading
haberdashery stores—T. Eaton Co., Hudson's
Bay Dayton's and Hanford-Drewitt.
Two groups, dressed in pajamas, served as
a ballyhoo in the downtown districts and
In the department stores.
The garment industry in Winnipeg employs
thousands of girls. Through the cooperation
of the union officials, every local
was circularized on "Pajama Game" as a
must. One-sheets with theatre and playdate
copy were posted in the committee
rooms of each local and in the canteens of
the garment factories.
A tie-in wa,s also arranged with Columbia
Records Co. for 12 window displays in
record and music stores.
Posters were used on ten Pepsi-Cola
trucks.
For "The Pajama Game" at the Regent
Theatre. Judy Herman and Ginni Connell,
coeds at Wittenberg College in Springfield.
Ohio, dressed in pajama tops, walked the
streets and presented Columbia Records
albums to local bigwigs, among them James
M. Peltis. business agent of teamsters Local
654. A photo of the latter presentation appeared
in the Daily News. The girls also
were interviewed on radio station WBLY.
The big Edward Wren department store
used an eight-foot cutout of Doris Day in
a store window. John Hoffman is manager
of the Regent.
"
Public interest in "The Pajama Game
was stimulated a week prior to the picture's
opening at Hunt's Strand Theatre.
Wildwood, N. J., when the entire staff of
13 adults and teenagers donned uniform
sets of Prison Pal pajamas and wore them
while on duty. Each of the dapper, eyecatching
pajama sets was made up of a
coat with broad black and white horizontal
stripes and pants with equally wide black
and white vertical stripes. The title of the
picture was stitched on the red heart
pockets of the coats.
Merlin W. Paul is the publicity manager
of Hunt's Theatres, Inc.
Arrow dealers in Winnipeg, Man., outfitted
the entire stoff of the Capitol Theatre in pajomos.
During the days the staffers were
placed on the streets in two teams.
FPC Gives 16 of Managers
Prizes for Showmanship
Cash awards for outstanding showmanship
have been distributed to 16 managers
by Famous Players Canadian. Dan Krendel
of the Toronto head office announced the
winners as follows:
Bill Burke, Capitol at Brantford, Ont.,
for his top selling job on his Elmer the
,""
Safety Elephant kiddy parties, $40.
Freeman Skinner, Paramount at Halifax,
campaigns on "Yangtze Incident."
"The Spirit of St. Louis" and "Loving You,"
$35.
Les Mitchell, Capitol in Welland, Ont.,
"The Ten Commandments," and Ivan Ackery,
Orpheum at Vancouver, "The Little
Hut," $25 each.
Jim Cameron, Fort William-Port Arthur
district manager, June Jubilee Month;
Ralph Mitcheltree, Capitol in Calgary,
"Love in the Afternoon"; Lloyd Taylor,
Palace in Guelph, Ont., general promotion;
Jim McDonough. Maritimes district manager,
"The Ten Commandments"; Mitchell
King. Nortown in Toronto, "Funny F^ce,"
and Don Edwards, Tivoli at Hamilton, "The
Wrong Man," $15 each.
Lloyd Palmer, Port Arthur, Mothers and
Fathers day promotions; Eddie Lamoureauxs.
Palace in Windsor, selling offbeat
pictures: Jack Heaps, Metropolitan in Regina,
"Cinderella"; Ted Bielby, Paramount
in New Westminster, B.C.. "Chasing the
Sun." and Perl Treleaven, Strand in Brandon,
Ont., "The Ten Commandments," each
$10.
Style Show Celebrates
Theatre Remodeling
Griff H. E. Griffith, manager of the
Windameer Theatre in Cleveland, a unit
of the Associated Theatres circuit, made
his newly remodeled front the occasion of
a special celebration and style show to attract
both the regular and the occasional
customers to the theatre.
Because he was showing "Island in the
Sun," he called the style show, the "Island
in the Sun" show and, in cooperation with
a local specialty dress shop, featured
southern vacation clothes. The models
were presented on the stage, with Patty
Gene of the Patty Gene Shoppe acting as
fashion moderator. The show was presented
Saturday (5) at 9 p.m. and on Sunday
at 8:15 p.m.
The Heights Ti-avel Service. K-L-M Air
Lines. Eastern Air Lines, Trans-Canadian
Air Lines, and West Indies Travel it Display
Materials supplied vacation booklets.
A local florist provided flowers for the first
50 women attending. And not to confine
the display to women vacationists exclusively,
a men's wear store showed the latest
calypso styles.
Stresses Safety in Ads
Henry Picazio of the Groton (Conn.)
Drivc-In is stressing traffic safety in
daily newspaper advertising. A typical example:
"Hitch horse sense to horsepower.
Drive slow and see our show!"
— 252 — BOXOFTICE Showrmandiser
:
: October 19. 1957

MOTORIZED PROMOTIONS
A borrowed Isetta, the little Itallon-niade runabout, and a
"newlywed" couple caused a stir around Morristown, N. J.,
during the run of "An Affair to Remember" at the Community
Theatre, managed by Paul Petersen.
Also capitalizing on the public interest in foreign cars is the Guild in Portland, Ore.
Lined up in front of the theatre is a group of Vespa scooters and riders, who toured
the city for "The Happy Rood."
.die)
II lira
The 3:10 to Yuma, Syracuse, N. Y., 40 & 8 American Legion version, stops at the curb
while touring the town for the film at Loew's State, managed by Sam Gilman.
The pretty girl didn't come with the AMI jukebox promoted
by Leo Cooper to ploy free Pat Boone records in front of
the Coral Theatre in Coral Gables, Flo., for "Bernardlne,"
but she helped attract the younger crowd.
#
These
A de luxe float, with eight-foot figures of the stars, toured Asbury Pork,
N. J., and surrounding towns and on the Asbury Park boardwalk, for "P'ide
chorus girls showed up in white formals—minus slips—instead
of pajamas at the boxoffice of the Orpheum in Portland, Ore.,
for "The Pajama Game," but the error was better than the original
and the Passion" at the Mayfoir. It was the idea of John Balmer, Reade city
idea!
manager.
BOXOFFICE Showmandiser October 19, 1957
253 —
: :

BOXOFFICE
BAROMETER
This chort records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. Wifh 100 per cent as "normal,
the figures show the gross rating above or below that mark,
(Asterisk * denotes combination bills.)
^^^^^^m^m^

An interpretative onalysis of lay and tradepress reviews. The plus and minus signs indicate
degree of merit. Listings cover current reviews, updated regularly. This department serves
olso as on ALPHABETICAL INDEX to feature releases. Symbol (J denotes BOXOFFICE
Blue Ribbon Award Winner. Photography: © Color; © CinemaScope; (? VistoVision; ® Super-
Scope- ® Noturama. For listings by company, in the order of release, see Feature Chart.
++ Very Good; I Good; - Fair; - Poor; = Very Poor.
^EVI£W DIGEST
AND ALPHABETICAL INDEX
In the summary ++ is rated 2 pluses, — as 2 minuses.
s

REVIEW DIGEST Very Good; -^ Good; - Fo'f; " foo'; - VcY ^°°' In the summary
* is rated 2 pluses
S
1 'S
?l n s
1
>
ZOfiSOUst of the Badmen (81) rg W'n AA 316-57 H +
2150 OLk Girls (114) e Mus.-Com MGM 10- 12-57 H
2097 out's Be Happy (93) .?. Com/Mus. AA 5-15-57 -f i:
208SOl-il'le Hut. The (91) Comedy. ...MGM 5-11-57+ -f
2080 0l-'»ino Idol. Pie (101) © Ad»...MGM 4-27-57 =: ±
2062 Liaie (SI) Drama MGM 3- 2-57 H i
2090 Lonely Ma^. The (87) v Western. .Para 518-57 + *
2073O1.0S1 Continent (64) g Doc. ..Lopert 4- 6-57 ff
2124 OLme Lottery. The (82) Com. Confl 8-17-57 +
2097 Lme in the Afternoon (125) Comedy.. AA 6-15-57 # t+
21050Lo»ing You (101) v Co-i./Songs. Para 6- 1-57+ +
—M
2077 Man Afraid (84) ® Drarru U-l 4-20-57 + +
2114 OMan o( a Ihousand faces
(122) I? Biograthical Dr U-l 7-27-57 ++ H
209S Man on Fir« (95) Drama MGM 6- 8-57 ++ H
2068 Man Who Turned to Stone. The
(71) Horror Col 2-16-57 ± ±
2149 OMeltwurne Rendenous (87) The 1956
Olympic Games Trans-Lux 10-12-57 +
2101 Midnight Story, The (89) IB Mystery U-l 6-22-57 + +
2088 Monkey on My Back (93) Biog. Dr. U-l 5-18-57 -( +
2094 Monster That Challenned the World,
Tlie (S3) Horror Drama UA 6-1-57+ +
21010»"onte Carlo Story. The (99) Com.. UA 6-22-57 ff ++
2117 My Gun Is Quick (88) Crime Drama UA 8 3-57 + +
213SOMy Man Godfrey (92) © Com-Dr.. U-l 9-14-57 -1+ #
—N
2060ONak

Feature productions by compony in order of releose. numoer In square Is notional releote dote. Running
time is In parentheses. © Is for CinemoScope; ^ VrstnVision; ^ Supcrscope; ^ Noturamo; g' RegolScope;
^ Technlromo. Symbol U denotes BOXOFFlCE Blue Rilibon Aword; C color photography. Letters ond combinations
thereof Indicate story type—(Complete key on next page.) For review dotes and Picture Guide
page numbers, see Review Digest.
^EATURE
CHART
ALLIED ARTISTS | |»

. . .CD
.W.
Ac
. D.
D.
FEATURE
CHART
RANK
REPUBLIC
a ©Tears for Simon (91) . . D .
. 5604
Hartd Farrar. Julia AtdaU,
Mat Id Knight
M ant Congress Dances
(90) © M..5605
J(iliaiini Matz and German

.Ad.
. W.
C. . May
Sep
Jun
. D
. May
I
'1
ogf
•>
O
<
tu
CO
ca
O
(-1
o
The key to letters ond combinations thereof Indicating story type; (Ad) Adventure Drama; (Ac) Action
Dromo; (An) Animated-Action; (C) Comedy; (CD) Comedy-Drama; (Cr) Crime Dramo; (DM) Dromo
with Music; (Doc) Documentory; (D) Droma; (F) Fantasy; (FC) Force-Comedy; (Ho) Horror Droma; (Hi)
Historical Drama; (M) Musical; (My) Mystery; (OD) Outdoor Drama; (SF) Science-Fiction; (W) Western.
WARNER BROS.
S The Wrong Man (105). 0.. 608
Henry Foiida, Vera Miles,
Anthony Quayle
S] Ton Secret Affair (100) .CD. .609
Susan Hayward, Klrli Douglas
a ©The Big Land (93).. W.. 610
Alan Ladd, Viiglnla Mayo
ID ©Paris Does Strange Things
(86) CD .611
litgrid RergmaD, Mel Ferrer
gg USThe Spirit of St. Louis
(135) © D..614
JanieR Stewart
(4j Shoot-Out at Medicine
Bend («7) W. .615
Itandoli* Scott. James Craig
lU) The Counterfeit Plan
(SO)
D..612
Z.ichary Scott, Peggie Castle
iE Untamtd Youth (SO) D..613
Mamie Van I>orivn, John Russell
H ODtefl Adventure
(46) Featurelte 4912
t] A Face in the Crowd
(126) D..616
Andy Crlfrlth. Patricia Neal, .\nthony
Franciosa, Lee Remlck
a The D.I. (106) D..617
Jack Webb, Monica Lenls
lS ©The Prince and the Showgirl
(117) CD..61S
Idarllyii Monroe, Laurence Olivier
a X the Unknown (SO) SF. .619
Deaa Jagger, Edward Chapman
IS ©The Curse of Frankenstein
(83) Ho. .620
Peter Gushing, Hazel Court
[5]©Band of Angels (127) D..621
Clark Gable. Yvonne De Carlo
SS Rising of the Moan (81) D..622
Prank Lawton. Penis n'liea
B5 The James Dean Story
(82) 0OC..62J
James Dean
©The Pajama Game
(101) M..701
Doris Pay, John Raltt. Carol H,iiiey
53 Black Patch (83) W..702
George Montgomery, Diane Brewster
ai Johnny Trouble (80) D..703
Ethel Barrymore, Carolyn Jnnt-s
S The Helen Morgan Story
(U8) (g D..704
Aim Blytb, Paul Newman
SSThe Black Scorpion (88) Ho. .70S
Richard Denning, Mara Corday
ASSOCIATED
FILM
MISCELLANEOUS
.
. Nov 56
1lie Naked Gun (70)
Willard Parker, Mara Corday, B.
ilacLane
ASTOR
QMen of Sherwood Forest
(77) Ad.. Sep 56
Dim Taylor. Eileen Moore
Hour of Decision (70) . . D . . Jan 57
Jeff .Morrow, Hazel Court
Stranger in Town (74) . . D. . May 57
Alex Nicol, Colin Tapley. Anne
Paige
BUENA VISTA
Nov 56
.^Secrets of Life (70) .. Doc. .
©Westward Ho, The Wagons
(86) © 00.. Dec 56
Fess Parker, Kathleen Oowley
If All the Guys in the World
(95) Ad..Jun57
Andre V;ilmy, Jean Gaven, Georges
I'oujonly (French-language; Eng
titles)
>2>Johnny Tremain (80) .
.Jul 57
Hal Stalroaster, Luana Patten
©Perri (75) Nature Fantasy. .Oct 57
CONTINENTAL
Siiip That Died of Shame
(79) D.. Sep 56
Richard .\tteQborougb, George
Baker
©Secrets of the Reef
(72) Doc. Oct 56
Undersea chronicle
©The Love Lottery (82) C . Feb 57
David Mven. Peggy Cumnilns
©Raising a Riot (91) . 57
IvenneLb More, Manily Miller
The French They Are a Funny
Race (83) C. .Jun 57
Marline Carol, Jack Btichjinali,
Noel-Noel (Englisb-laiiguage)
A Novel Affair (S3) D . Jul 57
liulph Richardson, Margaret
Leigbton
Maid in Paris (88) C. Aug 57
D^my Robin, Daniel Gelin
(French-language; Eng. titles)
DCA
Rock, Rock, Rock (S5) . .
Alan Freed, Frankie
M . Dec
Lymon
56
k
Teenagers
Feb 57
aJohn and Julie (82) C . .
Constance Cuujnjings, Wilfred
Uyde-HTilte
Colditz Story (97) D.. Feb 57
.lolin Mills. Eric Portman
Unnatural (90) D. .Feb 57
llildegarde Neff, Eric Von 8troheim
The Widow (S7) D . . Feb 57
Patrici.i Roc, Aklm Tamlroft
Gold of Naples
(107) Episode Dr Mar 57
Vittorio de Sica, Sllvana .Mangano,
Sophia Loren (Italian-language;
Eng. titles).
©Baby and the Battleship
(96) C. Mar 57
Jolin Mills, Richard Attenboroui^h
Bermuda Affair (57) ..D.. Mar 57
Kim Hrinter, G,iry Merrill
©Loser Takes All
(88) © CD. Mar 57
Chilis Johns, Rossano Brazzl
J Don Gievwul
(157) 0»era Film Apr 57
Cesare !?lfgl, Lisa DeHi Ca»a
Battle Hell (112) ....D.. May 57
(Formerly "VangUe Incident")
Richard Todd, Aklm Tamlroff
Monster From (jreen HeH
(71) Ac. May 57
Jim Davis, Barbara Timier
Half Human (53) Ho .May 57
JotHi Citrradlne, Hubert Karnes
2)The Miller's Beautiful Wife
(92) C.. May 57
Vittorio de Sica. Sophia Loren
My/C. . 57
The Green Man (80) . .
Alnstalr Sim, George Cole, Jll
Adams
©Scandal in Sorrento
(92) © C. Jun 57
Vittorla de Sica. Sophia Loren
(Piibbed In Bnglith)
The Devil's General (120) D. Aug 57
Curl Jurgcns. Marianne Cook
(German-language: Eng titles*
The Silken Affair (96) . .C. Sep 57
Paiid .Nlven, Beatrice Straigbt
Escapade (87) CD. Sep 57
John Mills, Alastair Sim
hell in Korea (82) D. Oct 57
Stanley Baker. George Baker
JACON
Rosanna (72) D . . Jun 56
Roasana Podcsta. Crox Alvarado
I Dubbed In English)
Midnight Epliode (78) ..C. Aug 56
St.wley Hotiowav. Leslie Dwver
Forbidden Cargo (83) .. Ac .
56
Nigel Patrick, Blliabeib Sehars
.
JANUS
Bullfight (76) Doc. .Jul 56
English narration
JOSEPH BRENNER ASSOC.
Drew Pearson Reports on the Holy
Land (60) Doc. .Mar 57
Narrated by Drew Pearson
deROCHEMONT
LOUIS
©Albert Schweitzer
(SO) Doc. Mar 57
(Produced by Hill and Anderson)
MOTION PICTURE DIST'RS
©Oedipus Rex (SS) D. Jan 57
(Str.itford. Ont., Festival players)
TOP PICTURES
Frontier Woman (SO) . .W. .Jul 56
Cindy Carson, Lance Fuller, Ann
Kelly
TRANS-LUX
©Dance Little Lady (87) D.. Mar 56
Mai Zctterling. Terence Morgan
Lowers and Lollipops
(85) CD.. Apr 56
Lori Alarch, Gerald 0'l.oughlin
La Strada (107) D. .Apr 57
Anthony Quliin, Giulietta .M.nsina
(Italian with Eng. titles and
English-language versions available)
Danger Flight 931
(78) D..Apr57
Dany Robin, Dieter Borsche
(Fr. language—Eng. titles)
Bed of Grass (SO) D.. Jul 57
Anna Brazsou, Mike Nichols
(Greek language—Eng. titles)
Four Bass Full (S5) ..C. Sep 57
Jean Cabin, BourvU
(Fr. language—Eng. titles)
©Melbourne Rendezvous
(90) Documentary Oct 57
Complete coverage of the Olympic
games
REISSUES
BUENA VISTA
©Cinderella (75) An. Feb 57
Bambi (70) An. .Aug 57
COLUMBIA
The Harlem Globetrotters
(80) CD.. Oct 57
Tliumas Gomez. Dorothy Dandridge,
and the original Harlem (flobetrotters
M6M
uaslight (114) D.. Apr 57
Ingrid Bergn>an, Charles Boyer
The Postman Always Rings
Twice (114) D.. Apr 57
Lana Turner, Jotin Garfield
The Bride Goes Wild (98) C. Jun 57
June Allj»son, Van Johnson
Our Vines Have Tender Granes
(106) D. Jun 57
Edward G. Robinson, Mart:aret
O'Brien
PARAMOUNT
3For Whom the Bell Tolls
(130) 0. May 57
Gary Cooper, Ingrid Bergman, A.
Tamlroff
Sailor Beware (96) C, Sep 57
Pe.Tn Martin, Jerry Lewis
Jumping Jacks (103) C. Sep 57
Dean Martin, Jerry Lewis
RtPUBLIC
The Woman Tliey Almost Lynched
(90) D. Apr 57
John Lund, Audrey Totter, B.
Donlevy
©The Quiet Man (129) CD.. May 57
.lohn Wayne, Matireen O'Hpra,
Ward Bond
WARNER BROS.
Jim Thorpe, AIl-American
(105) D.. May 57
Burt Lancaster. Charles Bickfnni
The Winning Team (98) . 57
i>oris Day, Ronald Reagan, F.
Loveioy
Bright Leaf (110) D. May 57
Gary Cooper, Lauren Bacall
The West Point Story
(107) D. May 57
James Cagney, V. Mayo, Doris Day
Stranger on a Train
(101) D. May 57
Farley Granger, Ruth Rom.an
Young Man With a Horn
(101) D.. Hay 57
Kirk Douglas, Lauren Bacall, Porls
Day
.
FEATURE
COMING
ALLIED ARTISTS
©Hunchback of Notre Dame (g.D..
Gina LoUobrlglda, Antbony Qulnn
Hongkong Incident Ad..
Jack Kelly. Lill Hwa
©Sabu and the Magic Ring Ac.
Sabu, William Marshall
Up in Smoke C. .5733
Uuntz Hall, Stanley Clements
The Barbarians D .
Pierre Cre.ssoy, Helene Reroy
©New Day at Sundown W.
George Montgomery, Randy Stuart
Beast of Budapest Ac.
Michael Mills, Violet Reusing
©Oregon Passage© OD..
John Ericson, Lola .\lbrlght
AMERICAN INTERNATIONAL
Sorority Girl D. .
Susan Obot. Barboura O'Neill
Motorcycle Gang Ac.
Anne Neyland, Steve Terrell
Viking Women Ac.
Kipp Hamilton, Susan Cabot
BUENA VISTA
©The Light in the Forest OD..
Fess Parker, Wendell Corey.
Joanne Dru, James MacArthur
©The Young Land OD..
Patrick Wayne, Dennis Hopper
©Old Yeller
OD..
Dorothy McGuire. Fess Parker
©The Missouri Traveler D. .
Brandon de Wilde, Lee Marvin
COLUMBIA
©This Bitter Earth S 0..
S. Mangano, A. Perkins, ValH
Bridge on the River Kwai D..
WllUani Holden, Jack Hawkins.
Alec Guinoesa
How to Murder a Rich Uncle.. CD..
Charles Coburn, Wendy HlUer
The Long Haul D.
Victor Mature. Diana Dors
Operation Mad Ball C. .
Jack Lemmon. Kathryn Grant.
.Mickey Rooney, Arthur O'Connell
©Decision at Sundown W..
Randolph Seott. Valerie French
©The Hard Man © W.
Giiv NL'idlsoQ, Valerie French
©Pal Joey ® D/M..
Rita Haj'worth, Frank Sinatra,
Kim
Novak
©High Flight © D..
Ray MlUand. Scan Kelly
The Admirable Cricbton CD .
Kenneth More. Sally Ann Howes
She Played With Fire D..
Arlene Dabl, Jack Hawkins
Bitter Victory D. .
Ricliard Burton, Kurt Jurgens
©Cowboy W.
Olerai Ford, Jack Lemmon
The Goddess D.
Klra Stanley, Lloyd Bridges
©Bonjour Tristesse © D .
David Nlven, Peborah Kerr
The Other Life of Lynn Stewart. . D.
Betsy Palmer. J.tck Lord
Escape From San Quentin D..
Johnny Desmond, Merry Anders
MGM
® Raintree County ©65 D .
Btlsiibeth Taylor. .Montgomery nift
The Hatjpy Roaa C .
Gene Kelly. Barbara Laafie
©Les Girls ffi MC.
Gene Kelly, MItzl Oaynor
©Don't Go Near the Water ©..C
Glenn Ford. Anne Francis
©Merry Andrew © C..
Panny Kaye, Pier .\ngell
©The Parisiennes (Gigi) . . . .C/M .
Leslie Caron. M;turlce Chevalier
©The Brothers Karamazov D .
Yul Biynncr, Maria Schell. Claire
Bloom, Lee J. Cobh
Jailhouse Rock C/M..
Elvis Presley, Judy Tyler. .Mickey
Shaughnessy
I Accuse © D. .
Jose Ferrer. Vlveca Llnfors
Saddle the Wind D.
K'ohert Taylor. Julie London
©Seven Hills of Rome © D.
Mario Lanza. Marlsa Allaslo
Cry Terror D. .
James Mason. Inger Stevens, Rod
Stelger, Angle Dickinson
PARAMOUNT
©Spanish Affair Y Ad. .
Richard Klley, Carmen Sevllla
Spell (?; . .0.
,
Hot
Shirley Booth, Antbony Qulnn
The Tin Star (?) W.
Henry Fonda, .\ntbony Perkins
Wild Is the Wind (?) D..
Anna Magnanl, .\nthony Qulim
Teacher's Pet

"5.XHIBITOR HAS HIS SAY
lABOUT PICTURESI
ALLIED ARTISTS
Screaming Eagles fAA>—Tom
Tryon, Jan Merlin, Alvy Moore.
Good show. Would have been
better in color. Played Wed.
Weather: Good.—Harold Smith,
preamland Theatre. Carson,
Iowa. Pop. 613.
BUENA VISTA
Westward Ho, the Wagons (BV)
— Fess Parker, Kathleen Crowley,
Jeff York. A really fine family
picture that deserves a date in
every small town theatre. Well
cast, beautifully filmed and
stretched to a real biggy, it also
deserves a lot of business. Too
bad we have to part company
with Mr. Disney here, but this is
1957 and we aren't able to go
on paying him for 1954 business.
He's the only distributor who
says take it or leave it, them's
the terms. His fine efforts are
going to be missed on A.spen
Avenue's lone marquee even if
he doesn't miss our business. For
shame. Played Fri., Sat.—Bob
Walker, Uintah Theatre, Fruita.
Colo. Pop. 1.463
COLUMBIA
Guns of Fort Petticoat, The
(Coll— Audie Murphy, Kathryn
Grant, Hope Emerson. A good
western drama in beautiful color.
Has plenty of action for the Friday-Saturday
change. I put one
of Columbia's two-reel comedies
with it, which made the running
time just right. Weather: Good.
B. Berglund, Trail Theatre, New-
Town, N. D. Pop. 1,200.
Odongo (Col) —Rhonda Fleming,
Macdonald Carey, Juma.
Jungle picture in color and a
little above average. Business was
okay, but nothing to brag about.
If your people like jungle pictures,
they should not be too unhappy
with this. This kind wUl
take the place of a western on
your Friday-Saturday change.
Played Fri., Sat. Weather:
Cloudy and cool. — Victor R.
Weber, Center Theatre. Kensett,
Ark. Pop. 1.000.
One of Finest
"Heaven Knows, Mr. .Vllison"
i.s one of the finest pictures
produced in a long time. This is
the kind of picture we need
and get too few of.
Trail Theatre
New Town, N. D.
B. BERGLUND
Silent World, The (CoH—Documentary.
The best of its kind.
Color out of this world, but Just
made it into the black. The last
of thLs type for me. Strictly for
art hou.se.s or double with u
family-type picture. Used a birthday
gag which helped. Played
Thurs.. Fri.. Sat. Weather: Fair.
—Ken Christiansen, Roxy Theatre.
Washburn, N. D. Pop. 913.
METRO-GOLDWYN-MAYER
Designing Woman iMGM) —
Gregory Peck. Lauren Bacall.
Dolores Gray. Excellent picture
—bad title, for me. However, I
realize they can't make 'em and
title 'em Just for the small town
boys. Played Sun., Mon.—S. T.
Jackson, Jackson Theatre, Flomaton,
Ala. Pop. 1,036.
Designing Woman (MGM) —
Gregory Peck, Lauren Bacall,
Dolores Gray. A high-class comedy
that should be appealing to
the inteUigentsia clientele, but
they were conspicuously absent,
so the picture did poorly. Beautiful
color. Still a fine picture,
generally speaking. Played Sun.,
Mon. Weather: Good.—Leonard
J. Leise, Roxy Theatre, Randolph,
Neb. Pop. 1,029.
Green Dolphin Street (MGM)—
Reissue. Lana Turner. Van Heflin.
Donna Reed. Excellent reissue.
Clear and bright on the
screen. Looked better than most
of the new black and whites.
Played Fri.—S. T. Jackson, Jackson
Theatre, Flomaton, Ala.
Julie (MGM I—Doris Day, Louis
Jourdan, Barry Sullivan. One of
the best adult suspense pictures
I have seen in a long time. But
business was below what I had
expected. If you haven't played
it, it's worth a date—but it's
hard to sell. Played Tues., Wed.—
E. K. Holder, Pines Theatre,
Dierks, Ark. Pop. 1,253.
Last Hunt, The (MGM)—Robert
Taylor, Stewart Granger.
Debra Paget. Splendid title.
Splendid picture. Lovely color
and Cinemascope. Yes, boys, this
picture will make you some
money, even in these hard times.
No doubt all of you have played
the picture by this time, because
I am about six months behind
the theatres across the line. If
any exhibitors have not played
it yet, my advice is to get it and
fill your theatre once more— and
have that good feeling again!
Played Fri., Sat. Weather: Only
fair.— F. L. Murray, Strand Theatre,
Spiritwood, Sask. Pop. 355.
Wings of Eagles, The (MGM)—
John Wayne, Dan Dailey, Maureen
O'Hara. Did fairly well, only
slightly above average. A wellmade
picture that just didn't click
like it should have. Played Sun..
Mon. Weather: Good.—Leonard
J. Leise, Roxy Theatre, Randolph,
Neb. Pop. 1,029.
PARAMOUNT
Funny Face (Para) — Audrey
Hepburn, FYed Astaire, Kay
Thompson. Only one word covers
this — terrible! Hardly anyone
left the first night at the end
of the show, and not enough the
second night to pay to open.
Played Sat.. Sun. Weather: Good.
—Harold Smith, Dreamland Theatre,
Carson, Iowa. Pop. 613.
Three Violent People (Para)—
Charlton Heston, Anne Baxter,
Gilbert Roland. This is a fine
outdoor type show with a western
background. Mostly it involves
the dramatic doings of
three people—two brothers and
a woman. Pulled pretty good for
me on Sunday-Monday. Color excellent
in VistaVision. Played
Sun., Mon. Weather: Good.—I.
Roche, Vernon Theatre, Vernon,
Fla. Pop. 610.
CENTURY-FOX
20th
Bernardine (20th-Fox) — Pat
Boone, Terry Moore, Janet Gaynor.
Fox scored again with this
fine little feature, cast and produced
to please the folks who
go to the movies in 1957. Too
bad most of them go to see them
under the .stars. When I think
how much time and effort I put
into coddling the mothers and
dads and the oldsters, it makes
me about decide to vote against
old age pensions. This came the
nearest to being boxoffice of anything
in so long that such a
gross seems astronomical or
something, where a few years ago,
I've have bitched to high heaven
if it happened to me. Weather:
Rainy.—Bob Walker, Uintah Theatre,
Fruita, Colo. Pop. 1,463.
Etiective Show
"Slander" was a good show.
We ran it during the famous
trial in California. One local
magazine dealer saw the
show
and went back to his stand,
gathered all the Confidential
and Whisper magazines up and
returned them to the distributor
and told them to cancel.
Invite your magazine dealers
to see this.
M. L. DUBOSE
Majestic Theatre
Cotulla, Tex.
God Is My Partner (20th-Fox)
—Walter Brennan, John Hoyt.
Marion Ross. This picture was
okay. Excellent moral and subject
matter. A few people praised
it highly, although some said it
was only fair. It is a good program
picture, but not a big one.
It didn't do any business. Played
Tues.. Wed.— S. T. Jackson, Jackson
Theatre, Flomaton, Ala.
Oasis (20th-Fox) — Michele
Morgan, Pierre Brasseur, Cornell
Borchers. This is one "Oasis"
that is dry. We did not get anything
out of it. Maybe this is
the help Fox promised us small
guys. Played Wed. -Sat. Weather:
Hot —Harold Bell, Opera House,
Coaticook, Que. Pop. 6,341.
True Story of Jesse James, The
(20th-Fox) — Robert Wagner,
Jeffrey Hunter, Agnes Moorehead.
A good, though familiar,
story of a perennial favorite. Not
as good as the first James pictures,
especially in the acting department.
Played Sun.. Mon.
Weather: Good.—Audrey Thompson,
Ozark Theatre, Hardy, Ark.
Wayward Bus, The (20th-Fox)
—Joan Collins. Jayne Mansfield.
Dan Dailey. Good movie all the
way. It has romance, sex, comedy
and action, plus top stars. Color
was missing and in a picture
like this, you really miss color.
I got more from it than I expected
on a 10- and 15-cent bargain
night. By the way, Jayne
didn't look as good in black and
white a.s she did in color. Played
Tues.. Wed., Thurs. Weather:
Fair and hot.—Victor R. Weber,
Center Theatre. Kensett, Ark.
UNITED ARTISTS
Comanche (UA) — Dana Andrews,
Kent Smith, Linda Cristal.
Just another Indian vs.
Cavalry picture, which is on the
weak side. Dana Andrews was
lost and the comedian was stuck.
Weather: Hot.—Harold Bell,
Opera House, Coaticook, Que.
Pop. 6,341.
Dance With Me Henry (UA)—
Lou Costello, Bud Abbott, Glgl -
Perreau. The best these oldtimers
have come up with in so long It
could be ever. Had a story to
please the kids and keep them
rollicking for an hour or so. Doubled
with "Edge of the City" for
the usual slim pickings we've
been enjoying this year. One of
these days, I'm gonna turn the
tables on these folks and I ain't
gonna be here when they decide
to come. Played Fri., Sat.
Weather: Chilly, but lovely.
Bob Walker, Uintah Theatre,
Fruita, Colo. Pop. 1,463.
UNIVERSAL-INTERNAT'L
Backlash (U-D—Richard Widmark.
Donna Reed. John Mc-
Intire. A good, different, color
western, enjoyed by above average
attendance. Had a balloon giveaw'ay
that really clicked. More
kids than any show this year,
with mama and papa also.
So it
was good here. Played Thurs.,
Fri., Sat. Weather: Fair.—Ken
CJhristianson, Roxy Theatre,
Wa.shburn, N. D. Pop. 913.
Foxfire (U-I) — Jane Russell,
Jeff Chandler, Dan Duryea. A
good drama in Technicolor. Jane
Russell gives a good performance.
So does Chandler—not to forget
Dan Duryea. The acting was, indeed,
realistic and everyone enjoyed
the picture. We had better a
than average business. Played
•.
Fri., Sat. Weather: Cold and wet.
—F. L. Murray, Strand Theatre,
Spiritwood, Sask. Pop. 355.
Rock, Pretty Baby (U-D—Sal
Luana Pat-
Mineo, John Saxon,
ten. The teenagers liked this picture,
as well as the adults. It
would have been tops if it had
been in color. Television didn't
seem to hurt this one, as we noticed
a good many people present
who have television sets. Rock
'n' roll seems to be taking the
day here. We recommend this as
good for small towns. I, personally,
liked it a lot. The booking
resulted in a profit for the house.
Played Fri., Sat. Weather: Pair.
—W. M. Finley, Lyric Theatre.
Norfork, Ark. Pop. 500.
WARNER BROS.
Illegal iWB)—Edward G. Robinson,
Nina Foch, Hugh Marlowe.
Edward G. Robinson is always
good in this kind of picture and
in this he was at his best. His
name brings the patrons out
especially the oldsters. The picture
was well attended and built
up the second night, which is unusual
here. The price was right
which made for a very satisfactory
arrangement. Played Mon.,
Tues. Weather: Wet.—F. L. Murray.
Strand Theatre, Spiritwood, Lg
Sask. Pop. 355.
Untamed Youth (WB)—Mamie
Van Doren, John Russell, Lori
Nelson. The teenagers and a few
adults came to see this and pronounced
it "right down their alley."
Played Fri., Sat. Weather:
Good.—M. L. DuBose, Majestic
Theatre, Cotulla, Texas.
fe
12 BOXOFFICE BookJnGuide :: October 19, 1957

'
I
Opinions on Current Productions
^EATURE REVIEWS
Symbol O
denotes color photography; © CinemaScope; ® Vista Vision; fi Superscope; g' Naturama For story synopsis on eoch picture, see reverse side.
,,;^ MGM (
"
Rainiiee County F
)
187 Minutes
Ratio: Drama
Compatible © Camera 65
Rel.
In the long-awaited "Raintree County," MGM has a big
colorful spectacle, highly dramatic and rich in production
values. The picture is said to cost $6,000,000, perhaps the .
costliest in the company's history. Becau.se of the outstand- "Hij
'""
ing cast, the popularity of the Ross Lockridge jr. novel, and
the strong promotional campaign being put behind it, the
picture is a sure-fire investment that will pay dividends to
both the producers and exhibitors. Producer David Lewis
and director Edward Dmytryk selected a distinguished cast
to head the 119 speaking roles, with Montgomery Clift, Eva
Marie Saint and Elizabeth Taylor delivering outstanding
performances. The story spans the period preceding, during
and immediately following the Civil War, with emotional
angles stemming from the political and social impacts that
led to the secession of the Southern states. MGM's Camera
65, with print by Technicolor, enhances the scenic beauty of
the southern countryside, and Millard Kaufman's screenplay
brings out the best in the novel. "Raintree County" is
big and the boxoffice returns should match the bigness of
the picture.
Montffomery Clift. Elizabeth Taylor, Eva Marie Saint,
Nigel Patrick, Lee Marvin, Rod Taylor, Walter Abel.
Jailhouse Rock
F
Ratio: Comedy With
2.55-1 Music ©
MGM (806) 96 Minutes R«l. Nov. '57
In contemplating the turnstile possibilities of this merry
meringue of modern music, it is of but slight significance
that toplining Elvis Presley has slipped somewhat from the
pinnacle of popularity upon which he had been enshrined
- by the adoration of the bobby-soxers who, with character-
•1
istic fickleness, seem to have shifted their allegiance to newcomer
idols in their temple of cool melodies. So, regardless
of the marquee magnetism of the Pelvis—and it undoubtedly
is still substantial—the feature, painstakingly produced by
Pandro S. Berman as the initialler by his independent Avon
Productions, will inescapably prove a delight to the cats
and chicks (lads and lassies to you. Dad) because it offers
them a brimming measure of the swingey tunes so close to
their hearts and so stimulating to their feet and hips. Inasmuch
as it is being generally recognized that such teenage
ticket buyers contribute a large share of any theatre's
patronage, it natui'ally follows that the feature should record
substantial grosses in all of its appearances. Under
geared-to-youth direction by Richard Thorpe, Presley contributes
a highly acceptable performance as do several other
There's plenty to sell
troupers, notably Mickey Shaughnessy.
—cast, music and Cinemascope.
Elvis Presley, Judy Tyler, Mickey Shaughnessy, Dean
Jones, Jennifer Holden, Vaughn Taylor, Anne Neyland.
The Tin Star F
Ratio: Western Drama
2-1 ®
Paramount (5708) 93 Minutes Rel. Nov. 28, '57
The William Perlberg-George Seaton producing team, responsible
for such Paramount hits as "The Country Girl"
and "The Bridges at Toko-Ri," now comes up with a powerful
western drama, packed with human interest as well as
action. Splendidly acted by Henry Fonda and with Anthony
Perkins for added name value, it should do strong business
generally, if heavily exploited. Anthony Mann's taut direction
strips the plot of a few explanatory details but audience
interest is captured at the start and retained right up
through the shooting climax—a moment as suspenseful as
lulr'i
v, that in "High Noon." In between there's time for a few
non-obtrusive romantic touches, neatly handled by Betsy
Palmer, playing the widowed mother of a half-breed boy
with Michel Ray (of "The Brave One" fame) giving his ""i
'
customary winning portrayal in this made-to-order role.
Fonda's performance as the grizzled ex-sheriff turned
bounty-hunter is a masterful one, far more convincing than
that of Anthony Perkins, who plays a very youthful wearer
of the Tin Star, helped over the rough spots by the older
man. However, Perkins' boyish appearance will appeal to the
teenage fans. John Mclntire, as a kindly doctor, does an outstanding
acting job.
Henry Fonda, Anthony Perkins, Betsy Palmer, Michel
Ray, Neville Brand, John Mclntire, Mary Webster.
Pursuif of the Graf Spee F "2-T
""^
°'q'
Rank 106 Minutes Rel. Nov. '57
A magnificently filmed and well-documented British-made
drama dealing with one of the greatest naval battles of
World War II, this can be exploited for strong returns in the
art spots or in regular runs where action fare is favored.
Written, produced and directed with tremendous realism by
Michael Powell and Emeric F^ressburger, the picture is greatly
aided by VistaVision and Technicolor, which create startling
effects for the South Atlantic battle sequences and the
crowded streets and harbor of Montevideo. 'While Peter
Finch and John Gregson are famUiar names for class patrons
because of their many British roles, they mean little to
general audiences. And both the human element and feminine
angles are absent from the documentary-type story,
in which the ships are more important than their captains.
The single exception is Pinch, who makes Captain Langsdorff
of the Graf Spee a sincere, kindly and sympathetic
German. His performance overshadows Gregson, Anthony
Quayle and Ian Hunter, who play the British captains commendably.
Anthony Bushell, as the British Minister in
Uruguay, and Hunter may be remembered from their many
Hollywood films in the late 1930s. Technical contributions
are of the highest order.
Peter Finch, John Gregson, Ian Hunter, Anthony Quayle,
Bernard Lee, Anthony Bushel], Peter niing.
^
Rockabilly Baby F ^sti °7'
20th-Fox (741-9) 78 Minutes Rel. Oct. '57
No one has come forward with any profound explanation
as to why the cuiTently popular package deals are enjoying
so much success. But the fact remains that they are and
possibly because they are aimed at the younger ticket buyers
upon whose custom many theatres are becoming increasingly
dependent. This is being teamed with "Young and Dangerous."
reviewed on this page, and contributes the lighter,
tuneful half of a tandem bill concocted by Regal Films,
undoubtedly the best to date from that busy outfit. The
qualifications and financial potentialities of the two offerings
should be considered in relationship to one another.
Both were ably produced and directed by up-and-coming
William F. Claxton, both place accent on youth and the
considerable talents of acting newcomers and both are impressively
photographed in screen-filling Regalscope. William
J. Magginetti functioned as associate producer on the
pair and registered his canny ability—stemming from long
association with Robert Lippert—to extract an unbelievable
amount of productional value from every budgetary buck.
As a plus and merchandisable factor, this features Les Brown
and his band which combines with the many catchy songs
to complete a musical and entertainment treat.
Virginia Field, Douglas Kennedy, Les Brown, Irene Ryan,
Ellen Corby, Lewis Martin, Norman Leavitt, Gene Roth.
Young and Dangerous F ^55°! T
20th-Fox (742-7) 81 Minutes Rel. Oct. '57
Dedicated to the burgeoning proposition that modestly
budgeted motion pictures—especially those designed for
package deals—should be of youngsters, by youngsters and
for youngsters, this is the more serious and a mite the
better of a duo of features that are being teamed to constitute
a booking bundle that is easily the most impressive
and promising to date from Regal Films' active assembly
lines. It is going forth in tandem with "Rockabilly Baby."
considered on this page, but if the circumstances arise, the
film—and its teammate, for that matter—has ample qualifications
to stand alone as prime supporting fare. Basically
a story of violent teenage dereliction, it arrestingly poses
attributable
the question of how much of such indolence is
to loudly deplored delinquency or to youthful exuberance.
While the offering is superior in every respect, the dominant
portion of its appeal stems from exceptionally praise worthy
performances by an enthusiastic, new-faces troupe in which
Lili Gentle and Mark Damon are starred standouts, and
from whom a bright future, individually and collectively,
can be expected. Much of the movie's top quality can be
credited to the understanding, intelligent approach of producer-director
William F. Claxton, himself no greybeard.
Mark Damon, Lili Gentle, Eddie Binns, Frances Mercer,
Dabbs Greer, Ann Doran, George Brenlin, Jerry Barclay.
The reviews on these poges moy be filed for future reference In ony of the following ways: (1) ''»'''; It"''"'' 'J'*l,'?Jf
loose-leaf binder; (2) Indlvlduolly, by company. In any rtondord 3xS card Index file; or (3i J"
/»>= BOXOFFICt '"'tlUKl
GUIDE fhree-nng, pocket-.l»e binder. The lotter. Including o yeor-s supply of booking ond dally buj'"*" '"°"' '•'f*^'
may be obtolned from Associofed Publications, 825 Van Brunt Blvd., Konsas CItTf 24, Mo., for Jl 00, postage paid.
2152 BOXOFFICE BookinGuide :: October 19, 1957 2151

. . Today's
•
under
FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY: "Jailhouse Rock" (MGM)
Elvis Presley, a young southerner with a hot temper, gets
into trouble when a beer hall tough heckles him into a fight.
^ The brawl ends with the tough dead! Elvis is sentenced to
the penitentiary for manslaughter, and is turned into a
hardened criminal through the influence of his cell-mate,
Mickey Shaughnessy, a former folk singer. When Elvis' ap- -utipearance
on a TV show from the prison draws heavy fan ture,
mail, he tries for a singing career after he is released. Judy
Tyler, an exploitation girl for a record company, tells him
to sing the way he feels it—and a new singing style is bom.
He is catapulted into fame and a movie career follows, as
does an inflated ego which gets him into trouble until suddenly
faced with the loss of his voice he learns humility.
EXPLOITIPS:
With the tune, "Jailhouse Rock," already popular with
teenagers, a tie-up with a record store and local disc Jockeys
to exploit Elvis Presley singing it in the picture is a natural.
Ask high school students to write in 100 words why they
think Elvis will last as an entertainer. Give winners passes
to the theatre. Stimulate street ballyhoo with posters of
Presley on a truck driving around town.
CATCHUNES:
Rock 'n' Roll with the Greatest of Them All—Elvis Presley!
. . . His Hot Temper Made Him a Menace to Society
—a Hero to the Kids
THE STORY: "Rockabilly Baby" (20th-Fox)
Into a straight-laced, critical small city move ex-fan
dancer Virginia Field and her adolescent son and daughter.
She wants her professional past to remain a secret. Her
youngsters enter the local high school and rapidly establish
themselves among the most popular members of the student
body and she herself becomes a shining light, because she
is warmly accepted by the community's rich, domineering
matriarch and is pursued by the high school principal. At
the height of the newcomer farnily's success, however, her
secret past is exposed by a vindictive jealous townswoman
whose place in the local sun, Virginia has usurped. It looks
like they'll have to depart, but the town to which they
have added so much, forcefully demonstrates its insistence
that they stay.
EXPLOITIPS:
Les Brown and his band are tremendous favorites with
today's bop-happy teenagers. Arrange music store tieups
for lobby display of the band's many albums. A dance contest
on the stage, with prizes for the liveliest couples, will attract
attention among the teenage set.
CATCHLINES:
Teenagers Mix Rock 'n' Roll Tunes and Calypso Beat in
Fight for Their Ideals, With All Odds Against Them
Bigotry vs. Rock 'n' Roll.
THE STORY:
"Younf and Dangerous" (20th-Fox)
Mark Damon is the spoiled-stinking, indolent son of a
successful doctor. He is the Idol of his equally irresponsible
male friends and a target for the willing affections of every
chick in the community. To win a wager, he dates Liii
Gentle only to find that she is a "nice" girl, the first of
.such with whom his adolescent philanderings have thrown
him Into contact. His rapacious propensities result in their
being arrested and they are henceforth forbidden each
others company by their respective parents. But true love
has bloomed and they continue to meet clandestinely She
convinces him that he is wasting his life, that he should
go to college and become a medico as his father wishes, and
they face a happy and decent future together.
EXPLOITIPS:
The features juvenile vs. parental authority theme should
be of Interest to civic leaders, law enforcement officers
educators, clergymen and press, whom you might Invite to
a special screening. Stress the fact that this is a true and
sensible depiction of today's teenage problems.
/and
Wn'
CATCHLINES:
Do PaK^nts Ever Understand the Problems of Their Teenage
Children?
. "Get Lost" Grneration—Grabbing non.
Everything They Can Before It's Too Late V
THE STORY: "Raintree County" (3IGM)
College sweethearts Clift and Miss Saint appear to be
heading for marriage until Miss Taylor arrives in Raintree ('
County from New Orleans, where she is an owner of property. ^
She comes between the couple and tricks Clift into marry-
-ijo> '"^ *^^'"- They go south, where Cliffs abolitionistic tendeng'g
g', cies become apparent, all the while Miss Taylor is living
,,;(.
the hallucination that she has Negro ancestry. When
the Civil War breaks out Clift and Miss Taylor are back
in Raintree County where their son is born. Her sanity Is
rapidly declining and she escapes with their son to Confederate
teiTitory. Clift Joins the Union army and goes in
search of them, but in the end, Miss Taylor dies and Clift
recovers his child.
EXPLOITIPS:
Interest in the novel is still alive: therefore, book stores
offer a natural tieup. Clothes styles of the 1860s can be
displayed in store windows, showing a comparison or con-
of today. Play up the strong name values
trast with styles
of the stars.
C.\TCHLLNES:
The Greatest Romance of the Civil War . One of America's
Greatest Novels Comes to Life . . . The Most Thrilling
. .
Picture of a Decade ... A Thrilling Experience You Will
Never Forget.
THE STORY: "The Tin Star" (Para)
Henry Fonda, a hardened bounty-hunter, brings an outlaw's
body into a western town to collect his reward money
and is ignored by all the townsfolk except the young sheriff,
whose life he saves in a showdown with Neville Brand,
power-seeking gunman. Unable to get lodgings in town,
Fonda boards with Betsy Palmer, who is also ostracized because
her child, Michel Ray, had an Indian father. Fonda,
a former sheriff, starts to teach Perkins how to handle the
lawless element. When John Mclntire, the town's beloved
old doctor, is murdered by two highwaymen. Brand and the
townspeople set out after them. But, Fonda, knowing that ^^
they will hide out, sneaks up on them, followed by Perkins. '
The latter is wounded by the bandits' shots but Fonda
smokes them out and brings them in. The town wants to
(^ W lynch the bandits but Perkins, backed up by Fonda, defies
The- Brand—and wins the right to wear his Tin Star.
EXPLOITIPS:
Tile title is a natural for toy shop displays on Tin Stars,
which might be given out to the first 100 boys attending
matinee performances.
CATCHLINES:
When You Wear the Tin Star—You're Ether a Brave
Man—Or a Dead One! . . . Anthony Perkins, the Up-and-
Coming Young Male Star, in the Most Suspenseful Drama
of the Year.
THE STORY: "Pursuit of the Graf Spee " (Rank)
In December 1939, three British cruisers, commanded by
Ian Hunter, John Gregson and Jack Gwillim, all under
Commodore Anthony Quayle, sight the German battleship.
Graf Spee, which has been sinking merchant shipping since
the outbreak of World War II. Her captain, Peter Finch, is
a humane German, who takes prisoners, not human lives
and he has 51 British officers aboard his supply ship. As the
net tightens around the Graf Spee off the mouth of the
River Plate in South America, the British ships bombard
Finch and force him to take refuge in neutral Montevideo,
where the British Minister and the naval captains use diplomacy
and force the Graf Spee to stay its time limit. In
the end, Finch is forced to scuttle the Graf Spee on orders
from Berlin.
EXPLOITIPS:
Stress the realism of the film by mentioning the leading
naval advisers who cooperated in the film's making. Toy
shops might use displays of miniature ships, representing
the Graf Spee, the Ajax, the Achilles and the Exeter. U. S.
naval districts in the U. S. will cooperate with recruiting /"
and naval posters.
^
CATCHLINES:
A Pocket Battleship Strikes Terror Across the Seven Seas
U ... On the Vast Checkerboard of the Sea—a Dark Haider
nar Played a Grim Game.
BOXOFFICE BooldnGuido :: October 19, 1957

PLUS SERVICE
Listed herewith, alphabetically by companies, are all of the feature pictures
reviewed in BOXOFFICE from January 1 through September 30, 1957. This is
designed as a further convenience for Picture Guide users, the page numbers being the key to reviews kept
therein. Between cfuarters. Review Digest pages serve as a cumulative P. G. index for feature pictures.
ii
up/
ni.iryj
'3
p. G. Page
12 Angry Men 2063
Trooper Hook 2107
Valerie 2121
Vompire, The 2104
Voodoo Island 20S7
Wor Drums 2082
Universal-International
Deodly Mantis, The 2073
Doctor at Large 21 06
Escopade in Jopon 2136
Girl in the Kremlin, The 2077
Incredible Shrinking Man, The 2056
Interlude 2087
Istanbul 2049
Jet Pilot 2141
Joe Butterfly 2081
Joe Dakota 2098
Kelly and Me 2053
Kettles on Old MacDonald's Form, The .2081
Lond Unknown, The 2107
Man Afraid 2077
Man of o Thousond Faces 21 14
Mister Cory 2047
Midnight Story, The 2101
My Man Godfrey 2135
Night Possoge 2098
Night Runner, The 2051
Public Pigeon No. 1 2048
Quantei 2134
Run of the Arrow 2098
Slaughter on Tenth Avenue 2142
Tammy and the Bachelor 2092
Tattered Dress, The 2062
That Night 2115
Unholy Wife, The 2134
Young Stranger, The 2046
Warner Bros.
Bond of Angels 2112
Big Land, The 2054
Black Patch 2140
Block Scorpion, The 2140
Counterfeit Plon, The 2171
Curse of Frankenstein, The 2100
D. I., The 2094
Face in the Crowd, A 2096
James Dean Story, The 2113
Johnny Trouble 2136
Pajama Game, The 21 22
Paris Does Strange Things 2064
Prince and the Showgirl, The 2092
Rising of the Moon, The 2113
Shoot-Out of Medicine Bend 2078
Spirit of St. Louis, The 2064
Top Secret Affair 2050
Untamed Youth 2069
Womon in a Dressing Gown 2140
X the Unknown 2109
Miscellaneous
Albert Schweitzer (DeRochemont) 2066
Angels of Darkness (Excelsior) 2089
Big Fun Carnival, The (Artists-Producers Associates) 2049
Bitter Spears (Jos. Brenner Assoc.) 2066
Brothers in Law (Cont'l Dis.) 2143
Cartouche (Budd Rogers—SR) 21 39
Constant Husband, The (Strotford) 2133
Doctors, The (Kingsley Int'l) 2046
French They Are a Funny Race, The (Confl DIs.) 2124
Hour of Decision ( Astor) 2084
La Sorciere (The Sorceress) (Ellis) 2065
Lost Continent (Lopert Films) 2073
Love Lottery, The (Cont'l Dis.) 2124
Mognificent Seven (Col. Int'l) 2045
Maid in Paris (Cont'l Dis.) 2117
Magnificent Seven (Col InPI) 2045
Nona (Times) 2128
On the Bowery (Films Reps) 2144
Pontoloons (UMPO) 2083
Raising a Riot (Confl Dis.) 2093
Royal Affairs in Versailles (Times) 2083
Snow Was Block, The (Cont'l Dis.) 2047
Tempest in the Flesh (Pocemoker) 2091
Vitelloni (The Young and the Passionate) (Janus) 2056
Walk into Hell (Potric) 2123
We Are All Murderers (Kingsley Infl) 2058
. (itl)\
1 tiro'
.It; i-'f.
ing P)
QUARTERLY INDEX
TO PICTURE GUIDE REVIEWS
First, Second and -,
ncn January
Third Quarters 130/ Through September
Allied Artists
P.G. Page
Attack of the Crab Monsters 2071
Bodge of Marshol Brennan, The 2124
Calypso Joe : 2086
Cyclops 2128
Daughter of Dr. Jekyll 2128
Death in Small Doses 2130
Destination 60,000 2143
Dino 2121
Disembodied, The 2131
Dragoon Wells Massacre 2084
From Hell It Came 2131
High Terrace 2070
Hot Rod Rumble 2086
Lost of the Bodmen 2068
Lefs Be Happy 2097
Love in the Afternoon 2097
Not of This Earth 2072
Oklohoman, The 2079
Portland Expose 2122
Yoqui Drums 2067
American-International
Amazing Colossal Man, The 2133
Cot Girl 2133
Flesh and the Spur 2060
Invasion of the Saucer Men 2110
I Was a Teenage Werewolf 2110
Naked Paradise 2060
Reform School Girl 2132
Rock Around the World 2132
Runaway Daughters 2066
Shake, Rattle and Rock 2068
Undead, The 2061
Voodoo Woman 2061
Buena Vista
If All the Guys in the World 2101
Johnny Treraain 2086
PerrI 2125
Columbia
Abandon Ship! 2074
Beyond Mombasa 2094
Brothers Rico, The 21 27
Burglor, The 2085
Calypso Heat Wave 2095
Domino Kid 2127
Fire Down Below 2093
Garment Jungle 2082
Giont Claw, The 2107
Guns of Fort Petticoat, The 2069
Hellcats of the Novy 2076
Jeanne Eogels 2111
Man Who Turned to Stone, The 2058
Night the World Exploded, The 2095
No Time to Be Young 2118
Operotion Mod Ball 2120
Pal Joey 2137
Parson and the Outlow, The 2129
Phantom Stagecoach, The 2064
Pickup Alley 2118
Shadow on the Window, The 2062
Slerro Stranger 2084
Story of Esther Costello, The
(reviewed as "The Golden Virgin") 2137
Strange One, The 2074
Toll T, The 2078
3:10 to Yuma 2120
Town on Trial 2114
20 Million Miles to Eorth 2100
27fh Day, The 2090
Utah Bloine 2051

P.G. Page
Wicked As They Come 2049
Womon of the River 2129
Young Don't Cry, The 2114
Zombies of Moro Tou 2063
DCA
Bottle Hell (Yon;tze Incident) 2096
Devil's Generol, The 2138
Don Giovanni 2092
Go'd of Noplcs 2075
Green Man, The 2103
Miller's Beautiful Wif«, Th« 2143
Rock, Rock, Rock 2069
Scandal in Sorrento 2123
Woman of Rome 20SS
MetTo-Goldwyn-Mayer
Action of the Tiger 2126
Barretts of Wimpole Street, The 2048
Decision Against Time 2105
Designing Woman 2071
Edge of the City 2046
Gun Glory 2113
Happy Road, The 2053
Hired Gun, The 2136
Hot Summer Night 2051
House of Numbers 2104
Little Hut, The 2085
Living Idol, The 2080
Lliiie 2062
Man on Fire 2095
Seventh Sin, The 2087
Silk Stockings 2091
Something of Volue 2081
Tar zan and the Lost Safari 2073
Ten Thousand Bedrooms 2060
This Could Be the Night 2077
Tip on a Dead Jockey 2126
Until They Soil 2142
Vintoge, The 2070
Wings of Eagles, The 2054
Paramount
Beau James 2097
Buitcr Koaton Story, THfe 2080
Delicate Dctinquentf The 2093
Fear Strikes Out 2055
Funny Face 2061
Gunf ight ot the O.K. Corral 2087
Joker Is Wild, The 2130
Lonely Man, The 2090
Loving You 2105
Omar Khayyam 2118
Short Cut to Hell 2141
Stowowoy Girl 2141
Rank
Alligotor Named Ooity^ An 2138
As Long os They're Happy 21 38
Black Tent, The 2108
Checkpoint 2108
Gentle Touch, The 2119
Out of the Clouds 21 09
Reach tor the Sky 2079
Spanish Gordencr, Tho 2135
Third Key, The 2099
Town Like Alico, A 2116
Triple Deception 2104
Value for Money 2099
Republic
Accused of Murdar 2065
Affoir in Reno 2132
Beginning of the End 2108
Daniel Boone, Trail Blazer 2067
Duel at Apache Wells 2079
Man Is Armed, The 2045
Pawnee 2115
Scandot, Inc 2065
Strange Adventure, A 2100
Tears for Simon 2055
Unearthly, Th» 2112
Weapon, The 2103
(1' le- p
\- Pi
20th
Century-Fox
P.G. Page
.'
Abductors, The 2111
Affair to Remember, An 2110
Apoche Warrior 2115
Bock From the Dead 21 20
Badlonds of Montana 2089
Bernardine 2103
Boy on a Dolphin 2078
Breok in the Circle 2085
China Gotc 2102
Copper Sky 2139
Deersloyer, The 2139
Desk Set 2088
Forty Guns 2144
God Is My Partner 2109
Hatful of Rain, A 2105
Hell on Devil's Island 2121
Island in the Sun 2102
Kronos 2076
Heaven Knows, Mr. Allison 2072
Oasis 2052
Oh, Men! Oh, Women! 2059
Quiet Gun, The 2068
Restless Breed, The 2089
River's Edge, The 2072
Seo Wife
2125
She Devil 2076
Smiley 2058
Storm Rider, The 2070
Sun Also Rises, The 2129
3 Brove Men 2047
Three Foces of Eve, The 2125
True Story of Jesse James, The 2059
Two Grooms tor the Bride 2102
Under Fire 2144
Unknown Terror, The 2119
Way to the Gold, The 2091
Woyword Bus, The 2096
Will Success Spoil Rock Hunter? '....2119
Women of Pifcairn Island 2052
United Artists
Bachelor Party, The 2063
Bailout ot 43,000 2082
Bayou 2099
Big Boodle, The 2054
Big Coper, The 2074
Bop Girl 2112
Buckskin Lody, The .-2111
Coreless Yeors, The 2134
Chicogo Confidential 2126
Crime of Possion 2056
Delinquents, The 2059
Drango 2050
Enemy From Space 21 30
Five Steps to Danger 2053
Four Boys and a Gun 2045
Fury ot Showdown * 2075
Fuzzy Pink Nightgown, The 2117
Gun Duel in Durango 2083
Gunsight Ridge 2127
Hollidoy Brand, The 2050
Hidden Fcor 2116
Hit and Run 2067
Iron Sheriff, The 2080
Jungle Heot 2123
Lody of Vengeonce 2122
Men in Wor 2052
Monkey on My Bock 2088
Monster Thot Chollenged the World, The 2094
Monte Corlo Story, The 2101
My Gun Is Quick 2117
Outlaw's Son 2116
Phorooh's Curse 2057
Pride and the Passion, The 2106
Revolt ot Fort Laramie 2057
Ride Bock, The 2090
Saint Joan 2088
Sotchmo the Great 2137
Spring Reunion 2075
Street of Sinners 2135
Sweet Smell of Success 2106
Time Limit 2142
Tomahawk Tr«il 2048
(

SATES: 15c per word, minimum $1.50. cash with copy. Four consecutive insertions for price
jf three. CLOSING DATE: Monday noon preceding publication date. Send copy and
• answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo.^CLfflRlOG
Projectionist. 5
POSITIONS WANTED
HOUSt

HE GREATEST
IT'S <
. . REDBOOK
*-%
"A swinging colorful bouquet to
America's greatest
jazzman! Extraordinary
impact!"
—vAniEir
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to young and old... brilliant
and touching!"
MOTION PtCTURi
HfRAlD
"Millions will be attracted to this
feature!" — film daily
"Entertaining . . . interesting . . .
amusing!"
showmen's trade review
^
"Excellent . . . well handled . . . engrossing
biography!"
HOttyWOOD REPORTER
"Wonderful . . . highly entertaining
. . . brilliant film . . . everyone
will
enjoy it!"
MOTION PICTURE EXHIBITOR
LOUIS ARMSTRONG and EDWARD R. MORROW
with Leonard Bernstein • W. C. Handy
Produced by EDWARD R. MURROW and FRED W. FRIENDLY
•z»T»:
l£ f mi-m-mvi wmo^ packs w in everywhere AmmR
RE 7HAH NOW WITH HIS ONE-ANDONLY UOTION PICTURE STORY!!!
i

I
And REFERENCE Section
October 19. 1957
Section Two
Construction • Equipment • Maintenance
Refreshment Service

This "doctor" is a specialist in refreshment service . . . he's your representative from
The Coca-Cola Company who calls on you rcgularhj to help you make healthier refreshment
profits! (He's the only national beverage company representative who does.)
When he visits, ask about:
1 . Complete drink analysis
2. Instruction and assistance in dispenser
maintenance
3. Colorful, business-building advertising
materials
4. Experiencpd holp wnth personnel, training,
special promotions, all other elements
of your refreshment business.
He'll be glad to help.
4-STAR FEATURE • QUALITY
• PREFERENCE • PROFIT • SERVICE SIGN OF GOOD TASTE

qcreens
,
,
r U-H-l
'n
I
cTRONG U-H-I
(with lilhBeamShaper)
^^ ,
n^ feet wide. .
up t"
V^
STRONG SUPER 7„^,^'„,Hy)
(75 to 135 Ampere "'«"
50 feet
P°
1
^"feefrde"ann!.h.aln screens
r„°°to 120 feet «.de^ ^^^ „,, w,th
Overall "P'^^^n '^lenses
|nVl.B,pro,ec.o^^,
and pro
,
^
^ °^ ^)„pe,es.1
V' Models for burmn.
po^tive carbons at 75 to ^^^ ^^^^
yummpos.t.vesatli ^,,^ ^^ 135
Vind 10 mm ^
Hitex
lamperes.
^>-
-tsTn'S.^s-srTr;^-'"
^fitX-^^-^--'-
,
feet wide. „„,.„ screens up to 50
)
Kor drive-in matte ^^ up
feet wide and high gam
to 65 feet wide.
14" dia. reflector.
"'p%iects 9400 lurnens burnm,^^ ^^
i
\ flector.
^
STRONG Cril-ITY IKW
\ trim of carbom ^^^i^^^
mm
;'.,.
tr;
'°o?3^mmProiection,^,,,,
I
I For screens up to 12
\ dia. f 3 f%"«^'neeatives and 10 mn
\
Burns mm h^ STRONG
aUNIOR HIGH
7 "eg'it. es.
positive carbons at 1' r.
i^'amperhigb
-ntensity^,,-
I
,46 Ampere Model) ^^^,.
^o^-'>Tl^g'"gam-enVupto30
(wide and high g ,„ 40 feet
feet wide. screens up 1° "" I
For drive-in
„at44l
I to 46 amperes U . ^
STRONG J^^N'ORH^GH.^^
PROJECTION
ARC LAMPS!
BEFORE YOU BUY
your theotre.
laboratory
theotre.
every condition.
SEE FOR YOURSELF
part to buy, install
iThis 30 amp ^^ °u \ximum
wThrurb^c&m^^-^^iUveW^^^^^
'
«rm^e^ative copper coated P
I \ex carbons.
lOK ' "
:^
Consider that there are many models
and types— ONE of which is ideal for
Don't be misled by claims based on
^
tests which were made under
ideal conditions. See for yourself just how ,
your new lamps will perform in YOUR ,
Remember that Strong monofactures
the only complete line of projection arcs
lamps which are particularly suited to
We will, without ony obligation on your
the lamps we believe
to be best for YOU you can actually
run shows with these and be the judge.
If you buy, your Strong dealer will give
you TOP MONEY FOR YOUR OLD LAMPS.
ROHG
1^. pH^^^^.r:-'^-"-
Nrc
«^"»
Sttonft
on
Viietoiu'8 p\eose $e'nd

OCTOBER 19, 1957
THEITIIE
1IIII)ER\
BUYERS' DIRECTORY and
REFERENCE SECTION
con tent
ALL DRESSED UP FOR THE ROADSHOW PICTURE
DRIVE-IN
THEATRES
Academy Theatre, Minneapolis, Minn 6
Gary Theatre, Boston, Mass 8
Saxon Theatre, Boston, Mass 10
TREND TO SHOPPING CENTER THEATRES
A Drive-ln Adds a Shopping Center Bart Grabow 56
The In-Cor Heater Story Richard A. Smith 59
Indiana Circuit Going Into Smaller Towns for/ Moses 61
A Pioneer in the Field, Marc Wolf, Reports 63
Rheem Theatre, Contra Costa County, Calif 14
MAINTENANCE AND OPERATION
A PORTFOLIO OF THEATRE PLANNING IDEAS
A Pair of Shining Stars Added to West Coast
Constellation 20
If It's an Old Auditorium That Needs Re-doing 22
For Lobby and Lounge 24
Catering to the Youngest Patron 26
The Vacuum Cleaner and the Floor
Machine Dave E. Smalley 66
The Janitor's Manual. 70
DEPARTMENTS
All Dressed Up for the Roadshow Picture 6
THEATRE
SAFETY
Trend to Shopping Center Theatres 14
For the Indoor Theatre Raymond C. Ellis jr. 27
For the Drivein Theatre 29
PROJECTION AND SOUND
The ABCs of Sound... .Wesley Trout 30
A Portfolio of Theatre Planning Ideas 19
Theatre Safety 27
Projection and Sound 30
Refreshment Service 39
REFRESHMENT
SERVICE
Drive-ln Theatres 56
Readers' Service Bureau at 58
Three Layouts for the Big Operation 39
Tha Mezzanine Restaurant: A Money-Maker,
and Good Patron Attroction 46
Sell the Pop, the Aroma,
and the Taste Phyllis Haeger 50
Sales Tricks With Hamburgers and Hot Dogs 55
Maintenance and Operation 66
Advertising Index 74
The Key to Better Buying Directory 75
Trade Names Directory 91
Theatre Equipment and Supply Dealers Directory 94
I. L. THATCHER, Managing Editor
A«orfiJ«HT,hT>,^r7J^^ lo^v" °*D ^°?°tf,^If ^ '"'='"^e'' '" 'he 'irst ,ssuc of each J'
month. Editorial or general business correspondence should be addressed to
Assoc oted Pubhcotions, 825 Von Brunt Blvd. Kansas City 24, Mo. Eastern Representative: Carl Mos, 45 Roclcefeller Plaza, New York 20, N. Y.; Central Repre-
Hutchison Organizotion, 35 East Wocker Drive, Chicogo \, 111.; Western Representative: Bob Wett»tein and Associates, 672
Ptoce
South Lafayette Park
L a""^
Tke MODERN THEATRE SECTION

Enjoy summer business
all year 'round!
Arvin In-Car Portable Electric Heaters
quickly pay for themselves!
Twin Drive-In, Cincinnati: "We know that an
Arvin Heater installation will pay out completely
within two years." . . . Y & W Drive-In, Gary,
Indiana: "Last winter, Arvin Heaters did a good
job for us of keeping cars warm at temperatures of
15 to 20 degrees below freezing."
"":ii?.r-
Arvin originated fan-forced electric heaters for the home and has
advertised them nationally for over 20 years. So the Arvin name
is known and respected by your customers. The Arvin In-Car
Heater is handed into each car as it enters and plugs into the
same post that holds the speaker. Placed on the floor of the car,
it quickly heats the entire passenger space even when temperature
is below freezing. It has been thoroughly tested and proved by
big operators. Act now to give your drive-in the tremendous
extra earning power of Arvin In-Car Heaters!
Simple, practical
wiring diagram for drive-ins
available on request.
All these features are Important to you!
11-ft. rubber cord permits use of heater in
front or rear of car.
On-off switch for complete comfort control.
Three-contact polarized plug.
Beautiful sunlan baked-on enamel finish is
durable and scratch-resistant.
Easy to handle; weighs only 5 lbs. 2 ozs.
Sturdy all-steel construction, defies wear
and tear.
Long-life, quiet, efficient induction molor;
no speaker noise.
Nickel and chrome alloy heating element.
Oil-Lite bearings for lifetime lubrication.
• Each heater individually fused; casegrounded
to neutral line for safety.
• Three bakelite feel keep heater stable on
irregular surface.
• 2-blade steel fan operates silently.
• 500 watts, 208 volts, 60-cycle AC only.
• 7V2" high; 71/2" wide; 5" deep, plus }W
extended guards.
• Packed 8 to a master carton; shipping wt.
approximately 45 lbs.
• Available through Arvin Electric Housewares
Distributors from coast to coast.
• List price, eoch, $15.00.
Your patrons know you're offering them the best
in car comfort wfien you hond them on Arvin In-Car
Heater as they enter. It's made by the world's
largest maker of portable electric heaters.
Electronics and Appliances Division
Arvin industries, inc., Columbus, Indiana
BOXOFFICE :: October 19, 1957

ALL DRESSED UP FOR THE
ROADSHOW PICTURE
Old Legitimate Theatres Getting a Facelifting to Play the Widefilm Productions
ACADEMY THEATRE • MINNEAPOLIS OWNER • TED MANN
/\cRoss THE country, old legitimate
theatres are being rescued from oblivion
by imaginative exhibitors wlio are
turning them into sliowcases for the widefilm
attractions. The introduction of Todd-
AO projection, in particular, has been a
stimulant to the remodeling processes, and
among the one-time legitimate houses
vvhicli have been given new life for the
roadshow-type motion picture is the new
Academy in Minneapolis.
As the Schubert Theatre, it housed
LOUNGE LAYOUT AFTER
REMODELING
ARCHITECT: E B E N B E RG KAPLAN
In the lower level of the Academy, the architects created this elliptical lounge, flanked on either side
with the ladies' and men's restrooms. The stairway was opened to add an expansive look to the area.
Drawings indicate how graceful lines were introduced into the area through circular design.
In the auditorium, boxes were removed from cither
side of the proscenium arch, and drapes were hung
from ceiling to floor, covering the entire front of
the house with a mellow gray material with a lavender
tint mixed with a fine gold line.
The modern motif of the interior was carried through
the street level by the architects. This attractive
boxoffice was given a combined treatment of the
multicolored tiles and stone. Unusual spotlighting
fixtures can be seen at the upper left.
LOUNGE LAYOUT BEFORE REMODELING
traveling stage shows and resident stock
companies, and was the Sunday meeting
hall for the Unitarian Church. Later, as
the Alvin. it was the home of burlesque.
Through this latter phase. Ted Mann, whose
swank World is a next-door neighbor, apparently
had his eye on the one-time legitimate
tlieatre as a showcase for Todd-AO
and other widefilm features. When burlesque
went out, Mann stepped in, commissioned
the widely known architectural
firm of Liebenberg and Kaplan to put the
house in modern dress. The results are illustrated
on these pages.
Like most of the legitimate theatres built
in the pre-World War I era, the Academy
was cold, formal, and marbleized. There
was a long narrow outer lobby with boxoffices
at either end, an inner lobby that
served no other purpose than as a passageway
to the auditorium, and a plain-jane
lower level lounge. All this has now been
replaced with a decor of informality and
warmth and an atmosphere of friendly
welcome. The outer and inner lobbies were
combined, and the angular lines were
broken into areas for concessions and for
custom-built lounges and the ceiling was
lowered and given an angular "floating"
treatment.
Other changes, such as the use of draperies
to cover the areas where the two-tier
boxes were removed, the creation of an
elliptical lounge on the lower level, and the
attractive tile-faced boxoffice are shown in
this two-page presentation.
The MODERN THEATRE SECTION

^
This was once an outer inner
lobby area, straiglit lined and
coldly uninviting. In the transition,
the architects combined
the two lobbies to create an
inviting lounge. They gave the
ceiling a timbered look, and
carried the cubist treatment
into the concessions area. In
this section as well as in the
corridor leading to auditorium,
acoustical tiles have been used
for utilitarian and artistic purposes.
LOBBY LAYOUT BEFORE REMODELING
^
LOBBY LAYOUT AFTER REMODELING
This interesting wall treatment is seen by patrons as they enter the theatre
lobby. The angles and curves were created through an unusual use of wood
paneling. The color treatment is unusual, too. The seats are a butter yellow,
with the backrests a coconut brown. The woodwork is stained black with
a white filler, while the ceiling is a bone white. The angles and curves were
designed to allow reflecting surfaces to pick up lavender hues in carpet.
BOXOFFICE October 19, 1957

All Dressed Up in Boston, Too . . . I. The Gary Theatre
V^NE man's faith in the theatre business was demonstrated in his decision
to take over two former Shubert houses, give them a complete remodehng
and install projection and sound equipment for Todd-AO and other big screen
presentations. The man is Benjamin Sack of Boston, and the theatres are the
Gary, formerly the Plymouth, and the Saxon, formerly the Majestic, both located
in his home town.
Investment in the Gary project was $300,000. Louis Chiaramonte, who just a
year ago transformed the Majestic into the highly styled, attractive Saxon, was
commissioned to design and direct the remodeling. First, the theatre was air
conditioned, and the old seats were replaced with foam rubber chairs. Rococo
decorations were removed from the lobby and auditorium and these areas were
given the modern treatment.
The exterior was completely transformed. The elaborate front of the theatre
was covered by vertical louvres for the entire height of the building. A new marquee
was erected using three-color lettering, and the boxoffice was built into
the side wall of the outer lobby. Poster frames are set in white brick walls.
At loft is the old Plymouth exterior and at far
loft the dramatic new, five-story-high front of
the remodeled theatre with its ne name sign
and marquee. In the auditorium, the stage
boxes were ripped out and the balcony shortened
to the exit doors. All superfluous decorations
were removed, and the entire auditorium was
painted a soft blue-green. A solid panel wall
replaces the old box seat area and this panel is
decorated with a handsome, modernistic brass
ornament as seen in. the photograph above. New
auditorium lighting fixtures were installed. The
diamond pattern of the new carpeting installed
in the lobby and auditorium is repeated in the
screen drapery. Old narrow seats were removed,
and replaced with modern foam rubber cushioned
chairs on wide centers. Patrons of the
Gary are assured of a welcome and excellent
service by a staff of around 40 persons, including
the general manager, Sam Richmond; the
house manager, Fenton Scrlbner; 15 ushers, five
cleaners, three cashiers and three doormen.
The MODERN THEATRE SECTION

^
The bright new lobby of the Gary,
at right, is in sharp contrast to the
old one below. Here the elaborate
marble walls were removed and
replaced by white brick. Attractive
floral boxes line the walls and
mosaic pictures are set in the
brick walls above them. The refreshment
stand was custom built,
and is well-illuminated. New carpeting
is in a yellow and black
diamond pattern. Boxoffices at
left are for reserved seats as regular
boxoffice is outside.
This view of the old auditorium
shows the rococo decorations
on the balcony and box seat
facia, the old candelabra-type
lighting and the greatly
broken-up and highly decorated
wall areas. This oldstyle
decor vanished in the
modernization process, with the
resulting charm which is shown
in the picture on the opposite
page.
TheLounse Derore
One wall of the ladies' lounge is mirrored, with an attractive powder bar and
cushioned benches. Modern furnishings include smart lamps, tables and chairs.
The entire room was repapered and the same carpeting used elsewhere installed.
At left, the old ladies' room had an exposed radiator and a solid door. The
radiator was covered by a planter, and a louvered door, for better ventilation, installed,
as may be sean immediately above. The men's restroom was also given
a complete remodeling.
BOXOFFICE :: October 19. 1957

SAXON THEATRE • BOSTON OWNER • BENJAMIN SACK DESIGNER • LOUIS CHIARAMONTE
TJP'J^- --*
In the Saxon's new lobby, the old marble pillars and ornate decorations (see below ^ were covered with cherry wood, and the old 30 foot ceiling was lowered
to nine feet to connect with the marquee soffit. Tennessee stone planters bold artificial greens and brass lighting fixtures decorate the side walls. The
ceiling is painted a cardinal red, and carpeting in soft buff and terra cotta shades adds warmth and luxury. The designer carried the theme of wood
paneling, stone planters and mirrors throughout the theatre, giving a feeling of unity to the overall decor. A buff and terra cotta color scheme was followed,
with accent colors used in the lounge areas. In the latter, the wood paneling was Philippine mahogany.
ALL DRESSED UP
II. The Saxon .
. . Boston
mm;
Although ornately decorated in the style prevailing 35 years ago. the lobby ol the
Theatre appears cold in comparison to the inviting warmth of the remodeled and
shown above.
former
redecorated
Majestic
area
/\n amazing transformation was
achieved in the remodeling and redecorating
of the 35-year-old Majestic Theatre,
Boston, in which the ornate rococo decor,
marble columns and vaulted ceiling of
earlier days vanished behind modern, plane
surfaces and false ceilings.
Using as his materials, wood paneling,
acoustical tile, rock planters, mirrors, and
an overall color scheme of buff and terra
cotta. Louis Chiaramonte. engineer and
designer, unified the various areas of the
house and gave a bright, contemporary
look to the theatre which has been renamed
the Saxon.
Benjamin Sack, who took over the Shubert
legitimate house, spent over $150,000
on the remodeling job. including installation
of Todd-AO booth equipment. With
Chiaramonte's staff, and the help of Samuel
Richmond, managing director of the
theatre, the entire job. from marquee to
the stage took about three months.
The old front was typical of the style
of theatre architecture of the period, with
Continued on page 12
10 The MODERN THEATRE SECTION

Ladies in big feathery hats • • •
• • . are tickled to sit in BODIFORM chairs
Spring back Bodiform Chair No. 16-
010 has standards of sturdy gray iron:
niiildlcs have itirncdin feel to eliminate
stiinililing. Fiill-iipholstcrcd. %-
safetyfold spring-arch scat.
The folks .sittintT behind her may not a|)-
pro\e ol that hat, hut at least iliey'll he
able to mutter about it in the luxurious
comfort of American Seating Spring-hark
BoDiFORM Chairs.
You see. Bodiforms blend attractive
styling ^\'itii comfort and coti\enience.
They come in a wide range of chair
AMERICAN
SEAXING
styles, aisle staiidanls, upholstery matelials
and colors.
.\nd here's something else to remember
when you plan a new theatre or reseat
an older one: Bodiform Choirs assure
you of simpler housekeeping, loioer
maintejumce costs, longer sewice life,
extra spare! Call tis. or write today!
WORLD'S LEADER IN PUBLIC SEATING
Grand Rapids 2, Michigan. Branch Offices and Distributors in Principal Cities. Manufacturers of
Theatre, School, Church, Auditorium, Stadium, Transportation Seating, and Folding Chairs and Tables.
ALSO DISTRIBUTED BY NATIONAL THEATRE SUPPLY COMPANY
BOXOFFICE October 19, 1957
11

Decorator Ideas That Transformed Old Theatre
Ladies' room in the old Majestic was adequate, but
lacking in charm, beauty and the feminine touch.
\
Now, walls are covered in mahogany. Wall in front
of powder bar is mirrored for illusion of spaciousness.
A red brick fireplace, dark furniture and a high The fireplace becomes dramatic, painted white, and
wainscot were in the old men's room. walls are now covered in mahogany.
Planters flank white louvre doors to auditorium Corner of lobby w,th stairway down to ladies' lounge
which have wrought iron bandies. has smart furnishings.
all dressed up
Continued from page 10
its ornate decorations. Chiaramonte covered
the front with Roman brick in a buff
color and the upper facade with aqua
baked-enamel panels. New illuminated
display cases are stainless steel. The marquee
is the largest in New England. The
two huge marquees, each face a different
direction for a full view from either approach
to the theatre.
The boxoffice is in the main lobby. In
the new boxoffice, three windows were
eliminated and half of the boxoffice was
mirrored.
In the auditorium, new draperies and
stage curtain are terra cotta. turquoise and
buff in color, and are made of a linen-type
material. Chiaramonte painted out one
color in the ornate designs in the proscenium
arch and boxes in a terra cotta color
to draw attention away from the heavy
gilt
effect of the old style. The new screen,
curved, is 39x20 feet. The floral boxes in
front of the stage are of buff color holding
artificial plants and greens for an attractive
effect.
The ladies' lounge entrance is from lobby
floor, as the rooms are down a flight of
stairs. The walls were painted a lilac color
with white trimmings. New modernistic
furniture was put in.
Downstairs in the ladles' room, the wall
before the powder table was entirely mirrored
not only for utility purposes but also
to give the effect of more spaciousness.
The walls were covered in Philippine mahogany
with a deep lilac ceiling. Light yellow
settees and pink Formica on top of the
powder bar and floral boxes of greens and
plants were added to enhance the room.
As the seats had been installed only four
years before, these remained and were
cleaned and repaired where necessary. The
back standee rail was painted a terra cotta,
all the old lighting fixtures were removed
and new ones installed and a touch of the
greens was added at each corner of the
rail. The lower walls were also painted a
terra cotta color and all the doors throughout
the orchestra are white louvred wood.
Ornate balcony and ceiling decorations were in high style
was built back In 1922 These were covered over in a plain
when the Majestic
modern treatment.
Seating in the theatre was only four years old, so It was retained, being cleaned
or repaired where needed. All new lighting fixtures were installed.
12
The MODERN THEATRE SECTION

MR. EXHIBITOR:
Whether you know it or not he's
judging the light on your screen
Today's movie-goer is light-conscious. Without
realizing it he compares your picture with what
he sees on other screens— with what he's heard
about advances in color, wide screens and life-like
projection. Your customers expect the best.
"National" Projector Carbons meet today's
demand for bright light at minimum cost to exhibitors.
Here, for example, are four "National"
carbons offered in the past few years that provide
as much as 20 'T^ more light with up to 25%
slower burning:
• "Suprex" 7mm Carbon
• "Suprex" 8mm Carbon
• 10mm High Intensity Carbon
• 11mm High Intensity Carbon
ATIONAL. PROJECTOR CARBONS —
TRADE MARK
meet the demand for more and more light.
The terms "National". "Suprex" and "Union Carbide" are trade -marks of Union Carbide Corporation
NATIONAL CARBON COMPANY • Division of Union Carbide Corporation • 30 East 42nd Street, New York 17. N.Y.
UNION
BIDE
SALES OFFICES; Atlanta, Chicago, Dallas, Kansas City, Los Angeles, New York, Pittsburgti, San Francisco IN CANADA; Union Carbide Canada Limited, Toronto
BOXOFFICE October 19. 1957 13

A
TREND TO SHOPPING CENTER THEATRES
De Luxe California
House,
Part of Shopping Center,
Follows Marked Pattern
/% NOTABLE trend within the past
couple of years is marked by the increasing
number of new theatres being erected in
shopping centers. The success they have
enjoyed shows that the theatre benefits
from location in a center whose shops draw
people to the area where they can complete
their buying and then enjoy a movie.
Such a theatre is the really plush Rheem
Theatre in the Rheem Shopping Center,
Contra Costa County. Calif. This is the
first de luxe motion picture theatre built
in the San Fh-ancisco Bay area for a long
time and it is attracting good patronage.
Located on Rheem Blvd., the theatre is
part of a shopping center which includes a
post office, drug store, bakery, hardware
store, supermarket and numerous other
shops and stores. Extensive provision has
been made for present parking and there is
a service station on one parking lot. There
is also provision for futm-e parking and future
buildings.
Opened in June of this year, the 1,000-seat
house has Rocking Chairs throughout with
row spacing of 42 and 44 inches. It is the
largest installation of Rocking Chairs in
the United States, and the Rheem is the
only theatre west of the Rockies that is
seated entirely with them.
The chairs are upholstered in high pile
mohair, maroon red. backs are the same
with aluminum band for protection. The
chairs have four-inch arm rests padded
w^ith sponge rubber. Seating cost $65,000,
other equipment $50,000. making a total of
$115,000. exclusive of decor.
The $325,000 steel frame and reinforced
concrete building, like all buildings in the
Rlieem Center, is air conditioned, heated,
and protected by a sprinkler system. The
•system is automatic, if the temperature
reaches a set degree the valves open and
operate until the fire is subdued; the system
also rings a loud gong on the outside
of the building. The system in the theatre
cost about $10,000. Over a term of
years the owner will save considerable
money by a reduction in the insurance rate.
Front of the building is terra cotta and
cement stucco. A dramatic name sign and
the marquee are built into the upper facade.
Entrance area is of marble, glazed tile,
stainless steel and glass. A beautiful terrazzo
floor extends past the entrance doors
into the foyer. The large, elaborate boxoffice
is built of etched plate glass, and
Continued on page 18
ore dZhoncZT, r c" ', ?". ° ^"l." ^°""'^' ^°'''' "" '''' ^"'"'"^ ''^'""'^ '' ^"nceoled in these n^e^bers to ilhm.ne the .alls and spatuseo,
ZLZZdlr l' Tr '"T °" "''"""' '' *'" "'" "' ^""- O"-" -''"— ''9'""'g con5,s

The terra cotta and cemerit
stucco frortt of the Rheem,
above, is bright and colorful.
A rock planter beneath
the vertical name sign adds
to the good looks of the theatre,
and a series of display
frames in setbacks at the
right offer ample opportunity
to promote current and coming
attractions. Diagram of
center shows, from right, provision
for future buildings,
future parking, the theatre,
stores, post office, drug store,
bakery, hardware store and
supermarket. At the top
right of the curve is space
for future stores. Across the
street is space for future
buildings and future parking.
The Crosshatch area indicates
present parking, which
is in addition to numerous
parking areas in front of theatre
and shops.
Marble, glazed tile, stainless steel and gloss are used in the entrance area
of the Rheem, and the over-sized boxoffice is constructed of marble and etched
BOXOFFICE October 19, 1957
plate glass. The terrazzo floor extends into a portion of the foyer lounge.
Marquee soffit is illuminated by spots and flush strip lighting.
15

There are 15,000 TV armchairs
competing with local theatres for
comfort in this community
*Heywood Gomfl5ft Beats the

THEATRE SEATING DIVISION,
MENOMINEE, MICHIGAN
SALES OFFICES:
HEYWOOD-
WAKEFIELD
II >!»'
Baltimore • Chicago • New York
Competition
J
TC 700 ENC€)RE
The solid comfort of Heyvvood's
ENCORE takes patrons from their TV
armchairs . , . brings tliem back again
and again. Living room comfort for
theatregoers . . . low maintenance
A Choice of Two Luxurious Cushions
costs and long, trouble-free service for
operators . . . make ENCORE one of
this country's most widely used theatre
chairs. Let a Heywood-Wakefield
representative give you complete details
of this outstanding theatre seating line.
CONTOUR Formed Rubber Cushion
The CONTOUR conforms to the
occupant's body, assuring utmost
comfort regardless of his position.
Extra comfort is provided by the
resiliency of 3" of formed rubber
over helical construction springs.
SIT-IN COIL Spring Cushion
The occupant sits deep down in,
not high up on, this wonderfully
comfortable cushion. Sixteen coil
springs of varying gauge steel wire
are so placed to insure feather-soft
comfort over the entire seat.

32
^frrr^f'rrtrt
TREND TO SHOPPING CENTERS
Continued from page 14
marble, with a Formica counter, a stainless
steel safe and ticket machine.
Walls of the foyer lounge are covered
with colored plaster, with a large mural
behind the refreshment stand. There is
an attractive stone planter. The customdesigned
semi-circular candy bar has Formica
counters and linoleum tile facing.
There is a five-foot strip of terrazzo in
front of the refreshment bar.
Carpeting of the foyer lounge extends
into the auditorium. It is basically turquoise,
and is laid over one layer of hair
padding and one layer of foam rubber padding.
A dumb waiter was installed to carry
film from street level to the booth.
There is a party room on the mezzanine
with terrace lounge furniture and a television
set.
The Rheem is owned by Donald Rheem
and managed by Ben Randall. Ai-chitect
was Cantin & Cantin.
irtS*
OP CM ft w
«CONNCLL \TO«V
Kallet Theatre DeWitt, N.Y.
The main marquee of this new theatre faces the front of Shoppingtown Center. An arcade from one of the
stores, left, leads to steps down to the theatre entrance. Owner of the theatre spotted the new house in
a shopping center which hod proved itself a success during three years of operation. The theatre is built
of concrete block which /s painted white. The Kallet name sign is in red and white, against vertical redwood
strips which have been painted blue. The circular boxoffice is of orange glass tile, and steel supporting
poles of the marquee and canopy are painted in a matching orange.
^
I -.1 ..jjit-;-j«-—jiiii-.-j
» ^lUjiimHi
Northgatc Theatre Memphis, Tenn.
A 50-loot high attraction board is aimed to identify the Northgate Theatre from an adjoining highway.
The new house is part of a fast growing shopping center, and shares parking space for 1,200 cars with
other businesses and stores. The theatre building houses a community hall, meeting rooms and a public
library, as well as 7,000 square feet of office space, the latter on the second floor.
OTHER SHOPPING CENTER THEATRES
Shown on this page are two other new
theatres located in shopping centers.
Opened early this year, the Kallet Theatre
became the 43rd enterprise in the thriving
52-acre Shoppingtown Center in DeWitt,
N. Y. The center, which was opened three
years ago. has two supermarkets, two junior
department stores, two banks and other
businesses. It serves five small suburban
communities and is only a 15-minute drive
from Syracuse, drawing from a metropolitan
area of 341.000 population.
The air-conditioned theatre seats 1,010
persons, and has available a 350-car parking
lot of its own, as well as the center's
parking area for 5.000 cars.
1,200 PARKING SPACES
In Memphis, Tenn.. the new Northgate
Theatre, built at a cost of $175,000, is part
of a shopping center in the fastest-growing
section of the city. The Northgate Shopping
Center provides 1,200 parking spaces
which arc available to theatre patrons. Estimated
population of the area served by
iho theatre and other businesses of the
center is 100,000 or more.
The theatre is owned by Northgate Shopping
Center. Inc., and is under 20-yearlease
by August Cianciolo.
The 1,000-seat theatre featui-es a portecochere
at its entrance so that patrons may
alight from their cars on rainy days without
getting wet.
Northgate Theatre is housed in a building
which al.so provides a large community
hall, with adjoining meeting rooms and a
public library. The hall and shops are on
the first floor level, and there are 7,000
square feet of office space on the second
floor. Buildings in the shopping center are
linked together by canopies, covered walks
and malls. The theatre w-as built as the
feature attraction of the recreational area
which includes a bowling alley.
18 The MODERN THEATRE SECTION

Wt3ffi
fM
OWNER: DONALD RHEEM
R H E E M
R h e e m, Calif.
ARCHITECT: CANTIN & CANTIN

A PAIR OF SHINING STARS •
• •
\^NE OF the year's most luxurious theatres was opened in 1957 by the Sterling Theatres circuit in suburban
Seattle—the Lewis & Clark Theatre, named after the famous explorers who blazed a trail to the
Pacific Northwest more than a century ago. It is a spectacular showcase and a conversation piece for
patrons. The extensive use of native materials by the architects, John Graham & Co., for pillars, wall
sections and planters helps blend the structure into the surrounding countryside. A U-shaped plaza
enables cars to discharge passengers on three sides of the building. A parking lot accommodates 1.000
automobiles. The theatre itself seats 1,200 patrons, with the auditorium in a stadium design. The
sidewalk-to-soffit glass walls extend around three sides of the building, whicli makes the lobby and
lounge area a bright and cheerful sight to motorists approaching on the nearby highway at night. The
area shown below is a smoking and television lounge, 48x24 feet in size, located at the far end of the
lobby. At the left is shown a two-sided display case which exhibits historical material related to the
Lewis & Clark expedition.
20 The MODERN THEATRE SECTION

^
A dromaHc attraction board, 60 feet in width
and with a changeable letter areo 30 feet high,
is one of the features of the Lewis & Clark Theatre.
The panels are removable, so that when the
situation requires it a full 24-sheet can be
placed on the board. The photo at the left
dramatically presents the view of the theatre,
as seen from the highway. As the board is twofaced,
the side seen from the parking area can
be used for additional selling data. The photo
above shows the section of the lobby in which
the manager has his desk. Use of an open area
for the manager's office adds to the atmosphere
of friendliness, makes the manager more easily
accessible to both patrons and members of the
theatre
staff.
• • • ADDED
TO WEST COAST CONSTELLATION
A half-finished building, first used as a warehouse and then as a furniture store,
was rebuilt into a showcase for motion pictures in La Habro, Calif., by the Robert
Lippert circuit. The theatre, named after the town, seats 1,200 patrons and is
distinguished by two supersize display cases (shown in photo ot the right) and
a large lobby-lounge which is lighted by polished brass saucer-l.ke futures suspended
from a free-form cove ceiling. Wood paneling and terrazzo tile designs
are used for the walls.
BOXOFFICE October 19. 1957

AFTER
i
HE Stanley Warnci- circuit has given new life to a 50-year-old theatre, the Majestic
in Madison. Wis. It began its career as a vaudeville house but since 1943. when
the old Warner circuit acquired it. has been a twin-bill and second-run operation.
Now updated with a facelifting that gives the interior a dollhou.se appearance, the
Majestic lives up to its name in styling and its status as a first-run theatre. The
contrasting photographs, above and below, and below on the opposite page, dem^ntrate
the complete change provided by new seating, the comparatively minor
structural change of eliminating boxes on the left side, new carpeting and a paint
job. The boxes were removed to allow for the w'ider screen. The "dog-leg" angle
in the center aisle is novel, but that was the way the theatre was designed, because
the property on which it was built was shaped that way. Stanley Warner al.so put
in new heating and air conditioning equipment and re-equipped the booth.
IF ITS AN OLD
< BEFORE
1
22 The MODERN THEATRE SECTION

$200,000 to Remodel
A 25,000-Town Theatre
The Chakcres Circuit spent on estimated $200,-
000 remodeling the Sidney Theatre in Sidney,
Ohio, town with a population of 25,000. One
of the big re-do jobs was in the auditorium
where much of the decorative dctoil on the
walls and proscenium was removed In the remodeled
auditorium, walls ore subdued and plain
draperies have replaced the ornate hangings of
on earlier ero. The highly patterned tapestries
used on the side and rear walls were replaced
with a single-tone quilted leatherette material.
Ornate decorations elsewhere also were eliminated,
OS the photos at right and below left
show, in contrast with the lower right photo of
the auditorium as it was.
AUDITORIUM THAT NEEDS RE-DOING
These before and after photos ore of the auditorium in the Majestic Theatre,
Madison, Wis. (opposite page). Basically a soundly designed house, it was
rejuvenated without major structural changes. The curtained standee area
shown in the photo at the left was closed in, to provide tor o concessions
stand. The boxes shown in the "before" photo also were removed, to allow
a wider screen. Otherwise, paint, new seats and carpeting did the job.
BOXOFFICE October 19. 1957 23

FOR LOBBY
The Volk Brothers, who have given suburban
Minneapolis several of its most luxurious
theatres, refuse to rest on their
laurels. Recently they did a re-do job on
the Riverview Theatre which is less than
seven years old because they felt a facechange
would do the customers a lot of
good. With the originol architectural
firm of Liebenberg & Kaplan commissioned
to plan and direct the remodeling and
redecoration, the circuit spent $50,000
on the job. New carpeting, decorative
wood paneling, a beamed ceiling, imported
lamps with that smart decorator
look, plus a restyled concessions area
were among the additions to the decor.
A wallpaper mural was used to create
this striking atmosphere in the Sidney
Theatre, Sidney, Ohio, owned by the
Chokeres Circuit. The circuit spent
S200,000 completely rebuilding the theatre,
in a town of 25,000. Draperies were
effectively used to set off the mural, and
the large wing choirs with tables and
lamps join to give the lounge orea the
comfortable living room look. The theatre
seats 1,200 patrons. It was purchased
from the Stanley Warner Circuit and had
previously been known as the Ohio.
Setting for on art theatre lounge— interesting
ort objects on the wall, magazines
which have a special appeal for art theatre
patrons, furniture which is a bit on
the off-beat side. These are the basic
ingredients used in furnishing the lounge
at the Coronet Theotre in Detroit. As is
the custom at art theatres, there is a
coffee bar nearby, in this instonce off to
the left.
Owner Albert Dezel spent obout
55,000 in dressing up the theatre, carefully
selecting the furnishings and making
no major structural changes. Business
improved after the re-do job.
The MODERN THEATRE SECTION

AND LOUNGE
Informality
an Almost Universal
Approach to New Theatre Decor
Smart decor in a 700-seot theatre in a 700-population town,
the Dover Theatre in Dover, N. J. Small tovwn patrons, believes
Frank Knickerbocker, the owner, appreciate fine decorative
appointments, so he has provided comfortable lounges, smart
colors, and other items which might be cataloged in the
luxury class.
Elegance in the contemporary monner, as exemplified in the ladies' lounge of the ultra
smart Lewis & Clark Theatre in suburban Seattle. The 15x24-foot room provides a
spaciousness which women patrons appreciate. The S-shaped powder bar has five
mirrors on either side, and is 24 feet long. The custom-built couch, also in a free-form
styling, carries out the S-curve flow of the powder bar. A spatter design is used in the
floor, and tile is used as a wall material.

CATERING TO THE
YOUNGEST PATRON
Exhibitors Recognize the Necessity
Of Providing a Baby-Sitter Service
For the
Young Moviegoing Parents
People go (o the movies for something different, believes R. F. Rose of the
Swon Theotre, Lo Cygne, Kos. So he designed his cryroom to provide that
difference, at right. It looks like a storybook house, is built of plywood and
is decoroted with gay illustrations, the work of Q local artist. The Bowl
Room is for the toddlers and the Toddle House is an adjacent orea in
which mothers may sit ond wotch the picture. Entrance is at the right
^
The nursery at the Twin Pines Drive-In
Theatre, Longview, Tex., comes equipped
to handle all baby problems—diaperchanging
table, cotton swabs, sterile
gauze, bottle warmers, etc. A registered
nurse is on duty on a run-of-the-show
basis. The Twin Pines is owned by o 24-
year-old exhibitor, Jimmy L. Wyche.
LEFT: This 12x18 nursery, formerly a storage oreo for
concessions, is at the Ritz Theatre, Tulsa, where it is operated
on a full-time basis, with an attendant in chorge.
Beds, toys are provided.
BELOW: At the Lewis & Clark Theatre, Seattle, one of
the features is this 24x24 playroom. Toys and an attendant
are provided.
m^^.'
'^
.>:
iRi:
26 The MODERN THEATRE SECTION

THEATRE SAFETY
Check Danger Spots
In
the Theatre
/ For the Indoor Theatre
/ For the Drive-In
Play It
Safe, Says the National Safety Council;
Lists
Danger Spots to be Watched by Exhibitors
The Indoor Theatre
By RAYMOND C. ELLIS JR.
In A DAY AND age when the daily
newspapers and syndicated columnists
caiTy items concerning salaries in six or
seven figures for some of the Hollywood
group, a rather normal reaction on the
part of "Mr. and Mrs. Public," when injured
in a theatre, is to sue. Your theatre's
lack of relationship to the pay scale
of Hollywood is never even considered.
With this kind of thinking, plus a "claims
conscious" public, it becomes an important
matter for the theatre management to give
some time and thought to the safety of
both the employes and the public.
To be sure that your theatre is safe, we
would recommend that you begin your
safety program with an inspection of tlie
premises. This begins at the cashier's window
and includes the public walk. What
is the condition of the floor and sidewalk
surfaces? Is it slippery? Do you have a
special mat when the weather is bad and
shoes track mud and water into the theatre?
If a mat is used, is it rolled properly
when in storage, so that there are no curled
corners when you spread it for public use?
With the latest in "spike heels," are you
using a link-type mat that will catch the
heel and possibly cause a serious fall?
NEED TO INSPECT
How often do you inspect
MARQUEE
the condition
of the marquee? Does water and other
debris collect without an adequate method
for draining or cleaning? What is the condition
of the ladder used by your employes
in changing bulbs or signs on the marquee?
Does one employe stand at the ba,se of
the ladder to warn away the public and
to steady the base of the ladder? Do you
make a practice of changing signs when a
minimum number of pedestrians are on the
street?
While out in front, let's step over to the
parking lot, if you have one as part of your
facilities. Is the attendant properly protected
against incoming and out-going
cars? Ai-e parking, driving and pedestrian
areas provided and clearly marked? What
is the condition of the parking lot surface?
Are there holes or other conditions that
might cause a fall? Is a traffic pattern
clearly marked through use of signs or
arrows? Have you arranged with local
authorities on handling of traffic into and
out of the parking lot?
Back over to the theatre. What has your
experience been with glass doors and partitions?
There have been reports of some
rather serious accidents when an individual
has walked througli a glass partition,
having assumed that it was a door or an
unblocked opening. Others, particularly
children, have been injured when caught in
the door. The crushing danger, especially
with children, relates to the space between
the hinge edge of the door and the adjacent
jamb or panel; between the hinge edge
of two adjacent doors: between the free
edge of one door and the hinge edge of the
adjacent door; between the free edge of
one door and the hinge edge of the adjacent
door; between the free edge of the door
and the adjacent jamb or panel; between
the free edges of double doors.
PROBLEMS PRESENTED BY DOORS
"Explosion" of glass doors has also been
reported due to cliipping or other serious
surface breaks. Usually, however, such
failure occurs when the door has not been
properly hung; when there are stones under
the bottom edge and no protective
stripping has been provided; or other
stresses which were not immediately evident.
As noted before, the problem of the collision
is a serious one; but it has been
found that this can be considerably reduced
by making the presence of tlie door
more obvious through placing a name,
number or other marking at eye level.
If you have a carpeted lobby, do you
have a maintenance program that provides
prompt repairs to torn seams or carpet?
If tile is used, are there any loose tiles? On
all floor surfaces, are floor preparation
and maintenance materials applied and
treated according to the manufacturer's
instructions?
If stairways are over 88 inches wide, is
there a center handrail? Are all handrails
securely fastened? Are the handrails easy
to grasp—not too close to the wall or too
large? Are stairs in a safe condition? Are
they adequately lighted? Remember, there
can be too much light so avoid glare sui--
faces on stairways or landings. Also, check
those "spots" on lobby displays so that
they are not shining into the eyes of
Continued on lollowing page
n Frequent inspection of the marquee,
sofe letter changing practices needed
D A name plate or other marking at the
eye level helps make glass doors safer
n If
stairwoys are over 88 inches wide,
it is advisable to install center rail
n A carpeted lobby requires prompt
repair of torn seams, wornout spots
n Seats should be checked regularly for
damaged upholstery, mechanism adjustment,
firmly bolted standards
BOXOFFICE October 19, 1957 27

Theatre Safety . . . Continued
people as they ascend or descend the staii-s.
Inspect the theatre aisles and seats. Ai-e
tripping hazards, broken or worn parts
properly corrected?
Is there an emergency lighting system
for the auditorium, stairs and lobby in the
event of a powei- failure?
Have you fireproofed all curtains, draperies
and tapestries?
ON USE OF FIRE
EXTINGUISHERS
Do you have adequate fire extinguishing
equipment? Review your needs with your
insurance organization or the local fire
authorities. Also, arrange with these
sources for the training of all of your personnel
in the actual use of the extinguisher.
There are too many instances where proper
use of the extinguisher might have been
instrumental in reducing the extent of the
fire, but inadequately trained or untrained
personnel were unable to do the job. Remember,
however, that all fires should be
reported promptly. Do not wait until your
own efforts might have failed, and then
call the fire department after the fire has
really gone out of control.
Many theatres have developed a fire
brigade and each employe knows exactly
what he or she is to do in the event of a
fire or other emergency. This training can
be invaluable in the event of an emergency
as each person has been trained and will
know how to handle the public so as to
avoid a panic.
With the addition of vending machines
and other refreshment services, there are
several safety factors that should be considered.
Are the vending machines properly
grounded? Have your electrician check
this, as a shock can be sustained when a
large electrical unit has not been properly
grounded. Also, if you have a TV lounge,
have that unit properly installed and
grounded. A recent death due to shock
when a young boy bru.shed against a TV
and metal table in his home, is a tragic reminder
of what can happen when we fail
to provide an adequate maintenance and
grounding program.
DONT OVERLOOK THE
WASHROOM
Do not overlook the washroom and lounge
facilities. Are floor surfaces maintained in
a safe condition? Ai-e miiTors secured to
the wall? If electrical driers are used, are
they grounded? This is particularly important
as the hands are wet when the individual
starts such a unit. Check that
toilet seats are in a safe, as well as a sanitary
condition.
Let's get up to that projection booth. Is
there adequate ventilation? Do you have
sufficient power for the type of equipment
that you are using? What is the condition
of wiring? Are you overloading any given
socket or wall receptacle? Ai-e the electrical
units properly grounded? It would be desirable
to have a three-prong plug with the
proper receptacle installed so that power is
provided through two of the prongs and
Safety Council Ready
To Help Exhibitors
The articles presented here covering
safety measures for the indoor theatre
and the drive-in were written by Raymond
C. Ellis jr., a senior engineer on
the staff of the National Safety Council.
The National Safety Council w-ill advise
and help theatres gain greater safety
in their operations. As a non-profit
association with the purpose of reducing
all kinds of accidents, it conducts
research projects, publishes various educational
booklets and pamphlets, including
ten nationally distributed monthly
magazines, and offers aids in safety
training such as films, posters, research
repwrts. graphs, etc.
The Council was founded in
1913 and
in 1953 received a charter from the U. S.
Congress in recognition of its accident
prevention work. It is a national organization
financed by membership dues,
contributions and sales of materials, and
its staff includes specialists, writers, editors
and engineers.
Assistance in the development of more
effective safety measures for your theatre
can be obtained from your local
safety council, local police and fire
authorities and your insurance organization.
For specific problems and other
general helps you may also write :
Trades
and Services Section. National Safety
Council, 425 North Michigan Avenue,
Chicago 11. III.
the unit grounded through the third prong.
Is adequate and proper-type fire extinguisher
available? Because of the closed
area, the use of a carbon tetrachloride
extinguisher is not advisable. A dry chemical
or carbon dioxide extinguisher would
be effective for an electrical fire. Here
again, a review of your needs with the in-
.surance company or local fire authorities
will be helpful in determining the extinguisher
that will be most effective.
In addition to the tool of safety inspection,
you will require training of your employes
in order to provide a safer theatre
for both the employes and the public. Unfortunately
we cannot take too much of
our safety story directly to the public.
Since this is true, we must make our safety
impact upon the employes and hope
that their extra care and attitude of safetyconsciousness
will eliminate some of the
conditions and situations that might otherwise
lead to an accident and resultant injury
and claim.
Have your employes on the alert for conditions
that could cause an accident. They
should adopt the slogan used by .so many
food service organizations througliout the
country, "If you drop it, pick it up! If you
spill it, wipe it up!" The employe should
be instructed to promptly report any hazardous
condition such as a torn carpet,
loose tile, chipped step, loose handrail,
etc. You, as manager, should assure prompt
correction of these hazards. If some of
the suggestions are impractical or not
within financial reason, discuss this fact
with the employe. Always give them the
courtesy of a reply to their suggestion
whether it will be possible to use that suggestion,
or not.
CITE EMPLOYE RESPONSIBILITIES
Each employe should be urged to carefully
inspect the area of the theatre that
is his or her specific responsibility. This
should include an inspection of floor
areas, fixtures and furnishings, stairs, etc.
He or she should be trained to be on the
alert for older or extremely young people
who are on the stairways or near balcony
railings. They should offer assistance or
urge use of handrails. If possible, small
children and older adults should be seated
away from the balcony rail.
FALLS continue to be one of the major
accident sources in theatres, so keep your
staff on the alert at all times to eliminate
those conditions that might result in a fall;
or, to be ready with a "willing hand" when
a person seems to be having difficulty t)ecause
of age or other conditions.
Airange through your local Red Cross or
medical services for providing first aid
training for you and some of your "key"
personnel. Not that you will attempt to take
over medical services; but so that you
might know how to handle an injury or illness
case until the services of a physician
can be obtained. An adequately equipped
first aid kit, in clean and orderly condition,
should be available to your employes
plus the services of a staff member trained
in administration of first aid.
HANDLING THE INTOXICATED PATRON
Another problem that occurs on your
premises is the handling of intoxicated
people or other people who are creating a
disturbance. Since there have been instances
wherein an employe has been seriously
injured when atempting to handle
such a situation, it is urged that a program
be developed for the handling of
this problem. Arrangements should be made
with your local police authorities on how to
best handle this matter. They might prefer
that you call them in, or might train
certain key personnel in some of the effective
holds that will help to remove a
problem person from the auditorium.
Handle this one carefully as false arrest
and injui-y claims can be encountered if
such a situation "gets out of hand."
There are many other things that might
be considered in the development of an
effective safety program for your theatre;
but we are suggesting that the tools of an
inspection at least once each w-eek and the
constant training and follow-up on your
employes to instill safe practices and an
attitude of safety-consciousness can do
much to help you in the immediate future
without the addition of any expense or any
additional personnel.
28 The MODERN THEATRE SECTION

I
This
n Sound traffic pattern plus H On mechanical play equip- D Pedestrian walks to play D Broken surfaces and holes Q Good ventilation? A must
trained employes a basic need ment, electrical checks needed area, concessions are essential must be repaired immediately provision in projection booth
A Safety Guide for the Drive-ln Theatre Operation
#\ SERIOUS accident at your drivein
theatre, with resultant injuries and
claims, could practically put you out of
business in the community that you serve.
All of the "positive" advertising and public
relations efforts could be wiped out
through the "bad publicity" of that one
serious accident. Some of you will be inclined
to shrug your shoulders and state
that this is the reason for paying your
insurance company. But. let's stop and
think this through for a minute. Who is
paying the premiums to that insurance
company? When you have a series of claims
that are settled by that insurance organization,
who pays higher premiums in the
next insurance contract period? Since you
are the one that pays in answer to both of
the above questions, you do have a responsibility
for safety in your outdoor theatre.
This safety applies to both your employes
and to the public.
HOW ABOUT TRAFFIC
CONTROL?
Let's take a walk, as well as a ride around
and through your establishment. No. 1 consideration—how
about that traffic control
problem? Have you arranged with the
local traffic authorities for handling the
flow of traffic to and from your theatre?
Have you established a definite traffic
pattern in your theatre? If attendants are
used for directing the traffic, make sure
that they are attired so that they will be
visible to the motorist. White garments
would be preferable. As a visual aid in directing
the traffic, the flashlight with a
lighted red cone is helpful. This can be
supplemented by the use of directional arrows
on the fence; or on the ground if you
are so fortunate as to have blacktop or
other hard surface. Whatever technique
you use, provide a traffic pattern that will
be easily understood by the drivers as they
move into and out of the theatre.
Check again on conditions at the entrance.
Because of the exchange of money,
the cashier is usually well protected against
approaching cars. The ticket collector is
not quite so fortunate. See if a better guard
can be provided the ticket collector at your
theatre entrances.
In the layout of your theatre, avoid
"blind corners," or try to eliminate them
if they already exist. There might be situations
where they cannot be removed. In
that event, post proper warning signs. It
is advisable to also post speed limits to
warn that "joker" with a heavy foot on
the accelerator.
With the addition of eating facilities,
children's play areas and other special features,
in addition to the regular refreshment
and washroom facilities, there is an
increasing problem in the handling of pedestrian
traffic in your theatre. Carefully
review your layout in terms of adding special
pedestrian walks. In a rolled gravel
area, this can be accomplished through installation
of blacktop walkways. Speakers
and other heating or cooling units should
be placed so as to keep these pedestrian
aisles clear. Such walk surfaces can be
appropriately marked to warn approaching
vehicular traffic.
This system of aisles can also reduce the
instance of tripping or i-unning against
cords on speakers, heaters, etc., when attempting
to move between the parked cars.
A yellow cord is now available through most
electrical suppliers and might be installed
on speakers, etc., to avoid this type problem
whether you are able to provide pedestrian
walks or not. Tliis cord is more readily
seen in the dark than the conventional
black cord.
DANGER OF FALLS ON GROUNDS
In addition to the problem of tripping on
cords, special mention should be made of
the overall danger of FALLS. Establisli a
maintenance program so that holes are
promptly filled in the parking area and on
any existing walkways. Entrances to eating
facilities and washrooms should have
adequate and safe mats during bad weather.
An employe should be assigned to check
the mats and mop adjacent areas if the
floors become especially slippery during
this kind of weather.
Your attention is especially called to the
grounding of electrical equipment. Many
of you have installed children's play areas,
and these include coin-operated rides.
Failure to properly install, maintain and
ground this type of equipment has resulted
in several electrocutions. Here are
a set of rules that can make this operation
a safer one for you and the public
• Avoid shear points between the coin
box and moving parts of the ride.
• Place the ride so that it will not be in
too congested an area.
• Pi'ovide supervision of the ride area.
is not necessarily direct supervision:
but some member of your employe group
should be available to take necessary action
should an unattended child be playing
in the ride area.i
• Maintain at least a quarterly inspection
of the equipment and electrical connections.
If protection against the weather
is not provided, it is suggested that the
inspection be on at least a monthly basis.
• Verify the grounding of this equipment
on a checklist plan so that no unit
will be overlooked.
NEED CERTIFICATE OF INSURANCE
• Be sure that a certificate of insurance
is provided by the owner of the device
naming your corporation as co-insured.
• Outdoor type of receptacles must be a
three pole locking type.
• Cable to be secured inside ride at connection
box by connector clamps.
• Cord should have no extension and
must be protected by long-wearing, outside
insulation cover designed to resist
threading, unraveling and wear,
• All rides must be approved by the Underwriters
Laboratory and approval stamp
must be affixed to the ride.
• Local electrical inspector's office will
inspect rides on location when advised
that rides are ready for inspection.
Other than the electrical rides, you are
advised to arrange for the grounding of
speakers, heating units or cooling units
that might be provided by your outdoor
theatre. A regular program of inspection
of wires should also be established as these
items receive a considerable amount of use
"and abuse."
Wliile on the theme of training of your
employes, develop an emergency evacuation
program in the event of a fire in one
of your buildings that might require a
quick movement of cars. If the employes
are trained and some emergency exits are
provided, this can be handled with a minimum
of problem.
Broken glass, bottles, holes in pavement or
ground, and other tripping hazards should
be reported so they may be corrected.
BOXOFFICE October 19, 1957 29

PROJECTION
AND SOUND
OF
SOUND
.'f
^
• Basic Information for The Beginner
• Refresher Course for the Experienced Man
• How to Obtain High-Quality Sound Reproduction
and What to do to Keep it in Tip-Top Condition
By
WESLEY TROUT
%^NE OF
THE
MOST important functions
of today's modern
equipment is dispensing
high quahty
sound reproduction
with top quality
screen presentation.
The public has become
conscious of
high fidelity sound
„, , ^ reproduction and will
quality reproduction.
In this article, we will indeavor to tell
you how to obtain high quality sound reproduction,
and what to do in order to
keep it in tip-top condition. Involved technical
discussions have been omitted w'hereever
pxjssible. The data presented is practical
in every respect, minus a lot of detailed
discussion.
A sound system should be adjusted so
that the sound reproduction from the
speaker system w'ill be clear, crisp and free
of distortion. It should be easily heard and
understood anywhere in the auditorium.
In some auditoriums, poor acoustics make
this rather a complex job, but some additional
acoustical material, and modifications
in the sound equipment, will generally
result in satisfactory sound output to fit
the theatre auditorium. It may be necessary
to re-position the speakers and make
some changes in the frequency output to
achieve the desired result, but it can be
accomplished in most situations.
Any distortion in the system should be
eliminated by careful checking of the various
units and components; distortion is
often caused by defective vacuum tubes,
defective resistor, condensers, bad electrical
connection and, adjustments not correct
in the reproducer. Good sound reproduction
depends upon proper impedance
matching in the speaker setup. A weak
photocell can impair quality of the sound
to the pre-amplifier.
Many complicated cases of faulty sound
reproduction require the service of a competent
sound engineer who has had considerable
experience in ironing out unsatisfactory
sound reproduction. He has
the knowledge, tools, test equipment, te.st
films and parts to correct faulty sound
which may originate in the pre-amplifier.
power amplifier, sound head or speakers.
In many situations, we have found projectionists
with a good "working knowl-
"
edge of audio reproduction, and they
could keep their equipment in first class
operating condition. They understood how
to make tests for checking the quality of
the sound reproduced, and they could do
considerable servicing. Other situations, of
course, are not so lucky and depend upon
the local radio-TV repairman or taking
their amplifier to their supply dealer for
repairs. Some theatres use a limited service
from national or independent servicing
organizations. Pi'ankly. regardless of the
ability of the projection room personnel,
we recommend the services of a competent
service engineer for an occasional checkup
on youi- equipment.
2. For the Experienced Man
Complete servicing of a theatre sound
system requires several years of practical
experience and technical background.
Since 1928 the motion picture industry,
particularly in sound equipment,
has gone through considerable technological
change.s—better sound reproduction
has progressed rapidly. Today's modern
pre-amplifier and power amplifiers are
ruggedly constructed and troubles are very
few. The most common troubles can be
boiled down to tube deterioration, over a
period of long operation; overheating of
the components, if not kept clean, occasional
bad electrical connection and sometimes
improper adjustments in the reproducer.
Only occasionally will it be necessary
to run all the tests with test loops and
test film in conjunction with test instruments.
Amplifier troubles, in modern amphfiers,
are comparatively few.
In order to do a professional servicing
job on all makes of theatre sound systems,
one must be fully equipped with the "right"
type of test equipment, films and "know
how." Special test films are necessary for
optical and magnetic sound reproduction.
Some special tools are also needed for making
some of the adjustments on the reproducers.
Let us first list test films for making
frequency response checks, gain and power
output measurements, using a suitable
meter for accuracy. For optical sound reproduction;
35mm "buzz" track for lateral
adjustment; a 7,000 cps test loop for checking
focus of sound lens; a 1,000 cps test
loop (two loops) for balancing the sound
level at both projectors; a type "B" multifrequency
test film (special for regular
theatre servicing) which includes the following
frequencies, each preceded by a
spoken announcement: 1,000: 40; 70; 100;
300; 500; 1.000: 2.000: 2.500: 3.000: 3.500;
4.000: 5.000; 6.000; 7.000; 8.000 cycles per
second. The multifrequency test film is
used, in conjunction with an output meter,
to obtain the electrical frequency response
at the output of the power amplifier. We
w-ill list magnetic test films later in this
article. (This list will be found on page 73.)
High quality sound reproduction depends
upon correct adjustment of the reproducers
and warping of the amplifier circuit to suit
various theatre auditorium acoustical conditions.
It would require many pages to
fully discuss changes necessary in the
amplifier to obtain a "flat" response curve
from 50 to 4,000 cps. In some situations,
the "hi.ijh" end may have to be raised and
the "low" end Uhe response' may have to
be lowered in order to obtain the desired
results. "Peaks" and "dips" should be
eliminated in the respwnse curve. It is always
desirable to secure a "flat" response
curve within specified recommendations:
but. again, the acoustical conditions in the
auditorium will definitely rule the curve
necessary for sound reproduction that will
be "pleasing to the listener." Our many
years of experience have proved this very
conclusively; likewise, other engineers have
found this to be correct. Adjust the equipment
for maximum sound output and clear,
crisp reproduction of music and voice.
It is understandable that various makes
30 The MODERN THEATRE SECTION

1. The Fundamentals
This chapter will cover, in simple
language, trouble-shooting for those who
do not have a thorough knowledge of the
fundamentals of audio reproduction, but
are intelligent and can understand the
servicing data presented in this particular
chapter. In this discussion the writer has
avoided too highly technical explanations
and will attempt to present helpful maintenance
tips in as simple language as possible.
Mrst. we suggest pui-chasing a good
technical book on audio amplifiers, and if
you do not have an instruction book on
your equipment, send to the manufacturer
and get one because you will find many
helpful servicing tips in it. We have a
complete list of highly recommended technical
books and we will mail it on receipt
of a self-addressed, stamped, envelope.
A high quality multimeter is a very
handy test instrument for the projection
room. Open circuits can be found with
this tester: likewise, you can check voltages,
provided you have a schematic of
your sound system. Correct operating voltages
are extremely important at the tubes.
power supply and photocell terminals. We
recommend using a volt-ohm-mil-ammeter
of 20.000 ohms per volt. With this
tester you can take measurements in low
cui'rent circuits such as grid voltage. You
can, of course, use a 1.000-ohm-per-volt
multimeter, but we use the high sensitivity
type for more accurate readings.
It should be kept in mind that a defective
tube is not always the cause of amplifier
trouble—it may be caused by a circuit
defect. We will say. however. 80 to 90 per
cent of sound troubles can be traced to a
defective tube. If it is a circuit defect—
defective resistor, condenser, tranformer
or a "short"—one must understand how to
use a multimeter in order to arrive at a
correct interpretation of the readings. Too,
you should have some basic knowledge in
audio amplifier servicing. Any intelligent
pro.lectionist can obtain this knowledge by
studying a good technical book on electronics,
such as audio reproduction. There
are several excellent electronic courses, easy
to understand, priced from $3.95 up.
Here are the components which account
for the most failures in theatre sound systems:
(1) Vacuum tubes. '2) Capacitors
(condensers), i3> Transformers-Inductors,
1 4 ) Resistors. Vacuum tubes should always
be suspected and replaced first. A burntout
filament or "shorted" elements within
the tube are the principal causes of tube
failure. When a tube ages, it will lose its
power of emission and should immediately
be replaced. Rectifier tubes, particularly,
should be checked often and replaced when
they show low emission. The power supply
is a very, very important unit and must be
kept in good condition so that it will deliver
correct voltages.
Therefore, the rectifier
tube or tubes, transformer, filter condensers,
in some cases chokes, which make
up this particular unit, should receive your
careful
attention.
Many projectionists and exhibitors have
asked us this question: With a limited
knowledge of electronics, how much servicing
can I do in order to keep my sound
system in good operating condition? You
can do many things without a tube checker,
special test films, etc. But we do recommend
a 7,000 cps test loop for checking
sound lens focus; loops (two) for checking
sound level on both projectors (1.000 cps
test loop). A reel of good recording of
music and voice for checking sound reproduction.
This reel should be run and
listened to in various parts of the auditorium.
A good multimeter is very handy
for testing continuity, open circuit and for
DB meter.
One should have a complete wiring diagram
of the .system; most of the leading
manufacturers will furnish schematics on
request. Correct voltages are absolutely
necessary if the system is expected to deliver
maximum sound reproduction. We do
not advise the novice making voltage tests
unless he understands how to use a multimeter
and the locations where to test for
voltages, then comparing the readings with
the manufacturer's recommendation. If
you do not have regular sound service, we
suggest having the local radio-TV repairman
do this for you. This should be done
with a high quality iiistrument. Even for
the serviceman to intelligently perform
this work, it is necessary to have a schematic
and the recommended voltages;
sometimes you can use a tube manual for
a guide in measuring voltages for various
tubes.
Many of the modern theatre sound systems
have metering devices which provide a
daily check on the vacuum tube performance.
Where such facilities are not included,
new tubes can be substituted if the
tubes are at fault.
First, for simplicity, let's say the major
symptom is no sound output in either the
projection room monitor or the stage speakers.
The first step would be to check the
power amplifier and see if the tubes are lit
(metal vacuum tubes should be warm to
the touch). Is the rectifier tube lit? If not,
check the fuses and see if they are blown.
Sometimes it is necessary to use a multimeter,
using the highest voltage terminals
for testing, and then check the various
voltage terminals of the power supply. If
the amplifier is okay, check the exciter
lamp and see if it is lit and properly positioned.
Check to see if there is any ob-
Continued on following page
of sound systems vary a great deal in constructional
details, and a trouble chart applicable
to one type may be almost useless
for a system of some other kind. Our instructions
on servicing, therefore, are, more
or less, general in nature, covering most of
the everyday run of minor and major
troubles which may crop up from time to
time. With reasonable care and cleanliness,
theatre amplifiers will give very little
trouble and require only an occasional
checkup. There are no moving parts to
wear out (the exception being the volume
control and changeover switch). Resistors,
condensers, tubes, chokes and transformers,
if of the high quality type, will give
long service. Resistors and condensers will
age and this will, in time, change their
characteristics and some replacements will
be necessary to bring the system back to
par.
Filter condensers, in the power supply,
will break down and have to be replaced to
eliminate hum. etc. The other component,
the vacuum tube, will need replacement
when it shows weak emission or some element
within the tube shorts out. Good
sound reproduction depends upon vacuum
tubes in A-1 condition. The exciter lamp
and photocell are two other components
very important in obtaining good response
from your sound system.
One must have high quality test equipment
to do a really good job of checking the
performance of a motion picture sound
system. In Modern Theatre, issue of July
6. page 24, you will find a list of tools and
AT RIGHT:
Sometimes it is necessary to install amplifiers outside
of the booth because of its small size. This
photo shows an installation of three amplifiers in
metal cabinets, one with its door open, for magnetic
sound reproduction. Due to the lack of sufficient
room in the projection room, it was necessary
to install these outside. The balance of the
equipment was placed inside the projection room.
This installation consists of Motiograph magnetic
reproducers and control panels, power supply; RCA
optical sound reproduction and RCA power amplifiers
for magnetic sound; Altec speakers backstage.
Excellent sound is obtained from this installation.
(Esquire, Enid, Okla.)
test equipment needed for first-class servicing
of any make of sound equipment. To
Continued on page 34
BOXOFFICE October 19, 1957 31

THE FUNDAMENTALS
Less Heat!
, ^^'^>i:^-'^yr XT",
Full
less
^'•£?^^^
light on screen,
heat at aperture
Now optical engineering helps
you beat heat for better projection.
Selective coatings of new
dual purpose unit ( 1 ) reflect
full usable light back to film
gate, (2) pass heat through to
the back of the lamphouse for
easy dissipation.
Film remains
cool enough to permit increased
carbon arc amperage within
rated lamp capacity. You can
get more light on the screen
. . . better picture . . . less damage
to film.
Lower Cost
Costs less to buy,
less to maintain
Here's the finest reflector money can
buy, with today's most efficient heatdissipator
built right into it. You get
more light, less heat, better operating
conditions, and maintenance . . .
at less than the cost of standard reflector-and-heat-filter
combinations.
• • with NEW BALcold
WRITE FOR DATA BROCHURE E-35
Get the facts on cooler, trouhlefrec,
economical operation. Write
to Bausch & Lomb Optical Co.,
85957 St. Paul St.. Rochester 2,
New York. Free demonstration
on request. (In Canada, General
Theatre Supply, Toronto.)
REFLECTORS
Academy of Motion Picture Arts and Sciences
Honorary Award for Opifcal Service to the Industry
Continued from preceding page
struction in the path of the light beam to
the photocell. Low volume can be caused
by blackened exciter lamp bulbs and sagging
filaments; dirty e.xciter lamp or oil
on sound lens. A weak and defective photocell
will also cause a drop in volume.
POSSIBLE SOURCES FOR FAULTS
Contacts and switches in the .sound circuits
are possible sources for faults which
would result in no sound output: defective
transformer: open coupling capacitors
f condensers) in resistance and impedance
coupled amplifiers may also be responsible.
Checking capacitors and transformers
should be done by an experienced technician
with suitable test equipment. Contacts,
poor electrical connections, switches
can be remedied by cleaning, and resoldering
a loose connection, which will restore
normal operation in most all cases. Defective
condenser, resistor or transformer
will require replacement. Again the latter
servicing will require some electronic experience.
If you find that all the sound system is
functioning normally in the projection
room and sound is obtained from the projection
room monitor, but no sound at the
stage speakers, it is then logical to suspect
this unit of the system requires inspection
and testing for either a poor connection or
a break somewhere along the speech line
from the projection room to the speakers.
Check the loudspeaker field unit for "opens"
in the circuit or voice coil. It is possible
to run, with most systems, by making a few
changes, with either the high or low frequency
.speaker, if one of the units is defective.
Some of the leading .sound .systems
have a switching arrangement for using
either speaker in emergency. Tlie various
.speech circuits to the loudspeakers may be
checked with a set of headphones, preferably
directly at the terminals of the
speaker.
CAUSE OF VOICE COIL TROUBLE
We have had veiy few troubles with frequency
dividing networks, but they can
give trouble due to overloads, dirt, corrosion
and lack of proper care. Networks are
pretty well enclosed and you will find most
of your trouble due to an open or defective
voice coil or poor connection. Again, voice
coil trouble can be caused by overload or
dirt accumulation.
In order to check the voice coil of any
make of loudspeaker, it is necessai-y to remove
at least one of the speech lines: the
coil then can be checked for continuity
with an ohmmeter.
Distortion in the .sound .system is u.sually
caused by a defective vacuum tube or improper
voltage at one of the tube elements,
particularly at the grid: it can also be
traced to bad connections, damaged speaker
unit: an amplifier component 'resistor,
condenser I. and iinproper adjustments in
the sound head. The first procedure in
32
The MODERN THEATRE SECTION

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that means
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I
hunting for distortion is checking tubes
and substituting ones suspected of giving
trouble with new tubes. Don't overlook the
photocell— photocells can become defective
and mar sound reproduction.
We might point out that low signal-tonoise
ratio in sound reproduction may be
due to some of the causes listed in the
above paragraph, or to such things as a
blackened exciter lamp, deteriorated photocell,
open filter condenser in the main amplifier
or in the power supply. A faulty
component in the power supply will cause
excessive hum in the system.
HEADPHONES HELPFUL
We strongly recommend headphones,
connected to the output of the system, or
they can also be used at the dividing network
of the loudspeakers, for "listening
tests." You will be able to hear if the
sound reproduction is up to par, or if there
is any distortion, better then via the monitor
or stage speakers. High resistance-type
headphones should always be used for best
results.
While the above maintenance data is for
optical sound reproduction, most of the
data also applies to magnetic reproduction,
except for the sound heads. Further along,
in this article, we shall present maintenance
instructions on both magnetic and
optical reproducers. 'See page 37.
We strongly recommend frequency response
runs, using standard multifrequency
sound test films to check the operation of
the reproducer and amplifiers. The information
they provide will tell you the system
is delivering, if all units are properly
adjusted, optimum sound quality. Test
films can be obtained for both optical and
magnetic sound reproduction.
REQUIRES
EXPERT SERVICING
If you do not have a good training in
audio reproduction servicing, it is not wise
to try to make any major modifications in
your sound system. If any modifications
are necessary in the amplifier or reproducers,
they should be done by a regular
service engineer and not by a beginner in
radio or TV servicing. Expert servicing of
theatre sound systems is a highly specialized
field and requires an extensive knowledge
of audio amplifiers and mechanics
of the entire system. However, many things
can be done by the average projectionist
in clearing sound troubles, and thus avoid
a shutdown of the theatre while waiting
for an expert to arrive. It requires a cool
head, then careful checking of the units,
tracing the trouble to one particular unit
by careful analysis. If trouble suddenly develops
in the sound system, it does not
mean, one should understand, all the units
are at fault: it can be traced to one specific
unit and either a tube, resistor, condenser
or transformer.
Many sound troubles, we have found out
in the field, could have been cleared by the
projectionist, because they were minor in
nature. The replacement of a vacuum tube
or tubes would have restored the sound to
Continue!/ on following
page
0znd(M^
POINT
the way for
PERFECT
PROJECTION
screen °'eo
, . . in any lamp, on any size screen,
in any theatre or driye-in.
There's a Lorraine Carbon for your particular lamp.
FREE-
New Lorraine Corbon Chart of recommended
omperoges, voltoge and arc gaps.
Ask lor Test Samples at our expense
CARBONS, Inc
BOONTON, N. J.
BOXOFFICE :: October 19, 1957 33

normal in many situations. Too. we have
found projectionists—not all of them—neglectful
in cleaning the equipment—keeping
the equipment free of oil and dust accum.ulations.
There is no good reason why the
equipment should not be kept in immacu-
THE FUNDAMENTALS
late condition.
for the PRIME LENS
justment.
citer
the sound lens,
ment.
this list
8 out of 1 Exhibitors today choose
a Kollmorgen Super Snapllte for
their prime lens. Perhaps this
is because for more than
thirty years Snaplites have
been the stancJarcJ by of a
which all other lenses
hove been judged.
For speed, for contrast, for
definition and for terrific brilliance on
the screen, your 1st Choice is a Super Snapllte.
Write for Bulletin 222. recording.
TESMA SHOW—MIAMI
Booth 212
iLoi.iiA\oiri;i^w
•» IK »JV «» M
* NORTHAMPTON, AMASSACHUSETTS
piano music is
(UNBREAKABLE) METAL REFLEGORS
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.HtYtr^->HLLIZ.. INC^. Factory Street, Cedar Grove, New Jersey
nOV^ HEYER-SHULTZ
... at last you can try this deperndable, efficient all metal reflector
without first committing yourself to on octuol purchase. See for
yourself before you buy.
Conimued from preceding page
Both reproducers should be perfectly
balanced so that the volume will be the
same level when changing to the next reel.
This can be accomplished by threading in
each reproducjr a 1,000 cps test loop and
adjusting the balance between the two
sound heads: there is a provision in all
leading makes of equipment for this ad-
Consult your manufacturer's instruction
book on this adjustment, but do
it with two test loops for accuracy. Use ex-
lamps with good filaments and clean
FOR THE EXPERIENCED MAN
before making this adjust-
Continued from page 31
we would like to add the pmchase
of a good technical book on "How to Use
Test Equipment." because we think you will
obtain still better results from your test
instruments.
In addition to regular test films, a great
deal can be learned about the performance
sound system by occasionally running
several hundred feet of good recording of
orchestra, piano and singing recordings,
either for optical or magnetic sound reproduction.
We believe most projectionists,
over a period of time, accumulate short
sections of trailers, clips of exit music, and
perhaps several feet of voice and musical
GOOD TEST
FILM
The Motion Picture Research Council,
Inc.. Hollywood, Calif., can supply 500 feet
of wide-range, main-title music, dialog
samples from current film productions,
piano music and high-level
vocal with orchestra.
Good dialog samples are exceptionally
good for checking intelligibility
and .screen presence. Good orchestra and
excellent for checking high
and low response, but this can also be
checked with the multifrequency test film.
One of the next best listening checks is
the use of a head phone attached to the
output of the .system, which will give close
monitoring of the sound quality and signallo-noi.se
in the .system.
We would like to point out that all manufacturers
provide some technical information
on their equipment, and some manufacturers
will supply complete wiring diagrams
and schematics to tliose with a good
background of electronic training. There
are. of course, many complex things that
can go wrong with a theatre sound system,
but the great majority of troubles are due
to simple causes, and can be corrected by
34 The MODERN THEATRE SECTION

is that tliere be no nonlinear distortion,
which distortion is evidenced by the introduction
of components that are not present
in the original sound—there must be
a linear relationship between the amplitude
of the input and that of the output
in all parts of the sound system.
A main amplifier with all the various components exposed. Connections ore plainly marked which makes
it very easy for the projectionist or serviceman to check out any part, and there is a meter for checking
tubes. This model will supply full 18 watts of power, undistorted sound reproduction. A kit of resistors
and condensers is furnished with each amplifier for use in effecting equalization. There is a tube checker
for checking each tube for quality output. This amplifier may also be used as a driver for power amplifiers
for regular and drive-in theatres. All the wiring is coded and can be easily checked with schematic. A
complete set of tubes should be kept for replacement when one becomes defective. In some of the other
makes of modern sound systems the chassis is hinged and can be swung up and over. Century photo.
Simply pinning them down to a certain
unit.
We want to emphasize that an important
requirement of the theatre sound system
STUDY POWER NEEDS
Therefore, this leads one to a careful
consideration of the power output of the
system's amplifier or amplifiers necessary
to produce sufficient power gain for various
auditoriums. Today, all leading manufacturers
of theatre sound systems can
supply exactly the right capacity, in power
output, for any size auditorium, plus high
quality sound reproduction. Too, the rapid
strides made in sound reproducing equipment
have brought about "naturalness" in
the reproduction. One feels that he is listening
to the orchestra itself rather than
just a reproduction of it: likewise, when the
volume is carried at the right level and
the sound is properly adjusted, you feel
that you are part of the scene. Any modern
theatre sound system, plus a good speaker
system, can definitely create this desired
atmosphere.
Hum in power amplifier—Hum can generally
be traced to defective component in
the power supply—a defective rectifier
tube, filter condenser. The wiring of the
amplifier should be carefully checked as it
is always planned to install the wiring to
prevent inductive hum. If the circuit wiring
has been disturbed anytime, it is a
Continued on following page
ULTRAMATTE, sparkling
white
and seamless,
wins the starring role
whenever successful showmen decide
on new screen equipment. The
onepiece STEWART screen has
long been the top choice of the
"Majors". For your next screen
replacement be sure to book Ultramatte
and expect a 5 -star performance
and an extended run at a most
reasonable figure.
SCREEN
TEST
Mail CouDon for COMPLETE INFORMATION
STEWART TRANSLUX CORP
11 1 1 W. Scpulveda Blvd., Torrance. Calif
Please .send complete information on full Stewart-Trans-Lux
line of theatre screens.
ANCE
NAME-
THEATRE-
CITY
INSTATE _
BOXOFFICE :: October 19, 1957 35

OF PROJECTION LENSES
Prime Lenses
F1:0 Light Collecting Speed
Thiluxm
Anamorphic Lenses
World's Finest!
PROJECTION
•iniiTi
PROJECTION OPTICS CO.. INC.
330 Lyell Ave.. Rochester 6. N. Y.
FOR THE EXPERIENCED MAN
Continued from preceding page
good idea to check it with the manufacturer's
layout of the entire wiring of the system.
There are some rare instances when
lium is caused by a defect in the power
transformer. The transformer can be
checked with an ohmmeter. Occasionally
choke coils can cause trouble. Transformers
should be rigidly fa,stened to the chassis.
All electrical connections in the power supply
must be electrically
firm,
YEARS OF SERVICE
Care of loudspeakers — Speakers will
give years of long service without any parts
replacement, if properly maintained. The
only replacement, after they have been in
operation
i
a long time several years, let's
I
say is a new speaker cone because this becomes
hard and will not respond well for
all frequencies. The other requisite is an
occasional cleaning and an inspection of
the connections to the terminals for tightness.
At least every six months one .should
check the wing nuts and washers securing
the rear cover of the low frequency unit,
and other wing nuts and bolts, to prevent
rattles when the unit is in operation. If it
is not a permanent-type field, then the
voltages should be checked at the field
coil supply so the speaker will give maximum
output.
In many auditoriums the ceiling is not
treated with enough acoustical material
and a ceiling "slap" results. In order to
eliminate this trouble, tilting the high frequency
speaker downward, to the "center"
of the seating, will generally correct this
situation, keeping in mind that it should
not be tilted too much as the back row of
seats will suffer—people there will not be
able to hear the sound sufficiently.
If the voice coil is damaged, it will impair
the quality of the sound reproduction:
a damaged voice coil, or an open coil, will
render any type of speaker inoperative. We
have found open circuit in the voice coil,
generally, where the flexible leads are joined
to it and can be repaired. Some breaks m
the voice coil cannot be reached and repaired;
it will therefore be necessary to
secure a loaner and send the unit in for
replacement.
We would like to point out it is easy to
create a impedance mismatch with replacement
of some other type of speaker not
"matching" the impedance of the output
of your system. Careful consideration
SURE WITH
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TREAT BALCONY FACE
Back wall "slap" can be overcome by sufficient
treatment with good acoustical material.
If the theatre has a balcony, then
the face of the balcony should be thoroughly
treated with acoustical board. There are
some special situations that will require
special treatment and the advice of a good
acoustical expert or sound engineer.
Theatres with large ceiling domes, curved
walls and other large reflective surfaces
present a problem, but can be corrected
to a certain extent. Generally, with special
acoustical treatment and positioning
of the loudspeakers, plus adjustment in
the amplifier, fairly satisfactory sound may
be obtained. Problems of this nature require
very careful study and planning on
the part of the Installer.
Manufactured by
PROJECTION and
SOUND SYSTEMS
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36
The MODERN THEATRE SECTION

should be siven to checking the impedance,
unless you already know it. with the manufacturer's
data. A different type of
speaker system can be used, but it is
sometimes necessary to use a suitable
speech transformer at the speaker. Don't
expect satisfactory results with careless
installation of units.
Most all modern installations now use
permanent magnet, djTiamic speakers for
low and high frequency units. Once installed
correctly, they require very little
maintenance except an occasional checking
of the speech line connections. However,
just because they are behind the screen and
enclosed, more or less, is no reason to completely
neglect cleaning out any dirt and
dust accumulation.
AVOID EXCESS VOLUME
i
Before discussing reproducer sound
head) maintenance, we want to point out
the importance of maintaining correct
volume level in the auditorium. This is one
phase of good theatre operation that is
often sadly neglected, we are sorry to say.
In many situations there is a tendency to
feed excess volume into the auditorium and
it makes sound reproduction very irritating
to the ear. Volume should be carried
at a level which will be comfortable to the
ear. and high enough, of course, to be
heard any place in the house. The skill of
the projectionist in keeping his sound level
correctly set for only a few persons, halffull
and full house, is to be highly commended.
Too. the improvement in his technique
of sound and pictui'e presentation
will be reflected in the added popularity
of his theatre. There should be an observer,
particularly at night performances.
to assist in the auditorium, checking the
sound for satisfactory level.
Briefly, the intelligent projectionist,
thoroughly interested in the art of good
sound reproduction and better projection,
will equip himself with further knotuledge
on the subject via technical books and the
technical articles presented in Modern
Theatre.
or write
today to
CHRYSLER, GENERAL MOTORS, YMCA's, RAIL-
ROADS, SUPERMARKETS, HOSPITALS, DEPART-
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Schools . , . and others who have installed
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for more units! These thousands of users
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efFiciency, economy and sanitation. YOU,
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NEW COLOR LINE!, ,.,,..^.,
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AMERICAN DRYER CORP.
1324 LOCUST STREET, PHILADELPHIA 7, PA.
^
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--^
flir II' fliT nil
MAINTENANCE OF THE REPRODUCER
A most important unit in your sound
system is the reproducer. Incorrect adjustments,
oil or dirt on sound lens, dirty
sprockets, worn lateral guide rollers, incorrectly
set exciter lamp, or weak photoelectric
cell can impair sound reproduction,
regardless if the other units are in tip-top
condition. We have found many projectionists
neglecting the sprockets and letting an
accumulation of dirt and oil pile up on
the surface; also, badly worn sprocket
teeth will impair sound reproduction. A
weak photoelectric cell will not only cause
loss of volume but will also affect the reproduction
of high frequencies. Dust or oil
on the sound lens will cause poor quality
of sound output and will cut down the
volume to a great extent.
Recently we have bumped into several
situations where the exhibitor was trying
to reduce expenses in the projection room
by letting the equipment i-un until it broke
P«'^'" •.ec^ovi need
a single -P^^Tl,°-*'"'^'
LaYezzi Machine Works
4635 WEST LAKE ST. CHICAGO 44, ILL.
Continued on following page
BOXOFFICE October 19. 1957 37

s_
TICKET BOXES
The Goldberg Bros. Ticket Box features the
disappearing schedule holder when not
needed. Door fastened to body by body
hinge and equipped with lock. Finished with
a removable white finished ticket stub container.
Furnished in a variety of crackle finishes.
Base and top finished in block crackle finish
or top can be furnished in a sotin chromium
finish at additional cost.
Shipping weight approximately 40 lbs.
Ticket boxes sold through theatre supply dealers on/y.
GOLDBERG
DENVER, COLORADO
BROS.
Modern Stage Design
. . . a Job for Specialists
SAFETY must be the first consideration in stage design. Such factors as
economy of space, simplicity of structural design, trouble-free operation,
low maintenance and operating costs, easy flexibility to meet all present
and future needs of the stage-these require the utmost in design and
construction
knowledge.
Take advantage of Clancy's proved service. You can't get equal engineering,
manufacturing and rigging
know-how anywhere else.
Since 18 8 5
World's Largest Designers, Manufacturers and Riggers of Mechanical Stoge [quipment.
NO JOB
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NO JOB
TOO SMALL
i/^.C^^^cy/
^' ^wWS'
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WORLD WIDE
SERVICE
IIM

3 EFFICIENCY LAYOUTS FOR THE BIG OPERATION
1. Century 110, Long Island
.-J^-r^'
"
•
Photos and drawing on this page show the appearance
and layout of the handsome concessions at
the Century 110 Drive-In Theatre in Huntington,
Long Island. Spaciousness and good display are
shown in the above photograph. Key to the drawing
of the layout at right is as follows: A, tray box;
6, pizza overhead heater; C, Buttercup heater; D,
hot food units; E, Se/mi'x drink units; F, coffee
warmer; G, hot pan; H, hot chocolate dispenser;
I, cold pan J, ice cream cabinet; K, candy counter;
L, cash register; M, cashier; N, Cory coffeemaker;
O, coffee stand; P, ice machine; Q, popcorn warmer;
R, food freezer; S, refrigerator; T, Toastmaster
warmer; V, pizza oven; V, pizza table; W, French
fryer; X, griddle; Y, griddle stand; Z, steam cooker.

2. Six-Lane Design In 303 at Nyack, N. Y.
So efficient /s f/ic iayotit of thi- concessions at the J03 Onvc In Theatre,
Nyack, N. Y , 7,000 people can be served In a ISminute intermission. The
modern concessions equipment cost between $40,000 and $50,000, and a weekend
staff of IS persons is employed The six lanes are all angled to the centecounter
where pizzas are baked right in the center of the floor. All entrances
and exits leading into and out of the aisles and over the counters hove sliding
doors, rather than flaps or hinges, so designed in the interest of smooth
traffic flow so that there would be no interference or loss of space. Diagram
of the layout below is marked with location of the various units of equipment,
and shows (he pattern of the cafeteria lanes

wanning units at each station with removable
partitions for easy cleaning.
The carbonic acid gas used for drinks in
the service area comes from tanks in the
rear storage section through copper tubes
in concrete tunnels under the floor. The
tunnels also contain pipes for water supply
and drainage, and are large enough so that
a man can crawl into them for cleaning and
repairs.
Samson Berman Associates were engaged
by Century to build the counters because
of ability to build them according to
the best construction methods, and furnished
some vital details to the overall
construction of them. This organization
also acted as color consultants.
COLOR IS
IMPORTANT
In his role as color consultant. Berman
stresses the importance of bright, gay colors
in areas where food is served as a
means of stimulating appetite and enjoyment.
The cinder block walls of the concessions
are painted pale aqua and frame in the
large span of glass on the door and window
areas. The ceiling is white and the aqua
color is again repeated in the dropped, butterfly-shaped
canopy directly over the
counter. Countersunk into the ceiling are
high hat lighting fixtures, with three-inch
metal skirts, projecting down in gay colors.
They are a bright pumpkin, yellow and deep
aqua, and their color and the tremendous
amount of good lighting make the place
sparkle.
The floor is terrazzo in charcoal, gray
and white, interspersed with about 20 per
cent yellow; the alternating charcoal, light
gray and white Formica panels of the
counter front seem to rise out of the floor.
All doors in back of the counter are solid
yellow Formica. The color accent is on the
top and tray rail of the counter. They are
pumpkin color Formica with a small fineline
pattern of white and yellow. Guide
rails are stainless steel.
Since opening late last year several improvements
have been made. According to
Newman, the tremendous success of pizza
pies made it impo-ssible to keep up with the
demand with only two ovens, so an additional
oven was installed this year which
has increased pie volume quite considerably.
Also, a second deep fat
fryer has been installed,
"The big feature of our additions to tlie
concessions," says Newman, "are the four
extra cashier booths, whicli we have installed
opposite our present cashier booths
on the four side lanes, which enable us to
Continued on following page
5. The All-Weather Concessions, Copiague, Long Island
The large, 56x86-foot concessions area at the All-Weather Drive-in is laid out with five 30-foot lanes
and a central food preparation area. It can easily be converted to a six-lane operation, and electrical
and plumbing connections are already in the floor. Below is diagram of the layout, the key to which is
as follows: A, pizza table; B, overhead warmer; C, food warmer; D, Toddy well; E, ice cream; f, coffee,
hot chocolate; G, Selmix dispenser; H, candy; I, cash register; J, cashier; K, pizza oven; L, pizza work
table; LL, popcorn work table; M, fryer; N, work table; O, fryer; P, Toastmaster; Q, counter; R, grill;
S, hot plate; T, grill; U, coffee table, V, freezer; W, walk-in refrigerator; X, ice machine; Y, popcorn
machine; Z, popcorn warmer
iTOWC Boo;^\
n'l
^\
rii
I. K
R
"i Si
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;;

3 Efficiency Layouts . . . Cont'd
^^

: October
THE BRAND IN DEMAND
WHEREVER YOU LOOK
NATIONALLY ADVERTISEOI
NATIONALLY RECOGNIZED!
HEIDE Candies
MADE BY
HENRY
Backed by increased television advertising
plus continuing ads in notional magazines.
INCORPORATED
NEW YORK 13, NEW YORK
B O X O F F I C E :
19. 1957
43

they GO people brin^ their thirst for CANADA DRY with them
their pleasure
Canada Dry is the o?ily national quality brand with a
flavor for every taste . . . your patrons can get them in
a nuilti-drink cup machine.
Canada Dry Ginger Ale, famous for over 50 years is
he original pale dry, refreshing ginger drink. NOW you
_-an serve this same delectable flavor from a cup machine
. . . it's a profit maker and sales leader everywhere.
Canada Dry heverage syrups are available in a variety
of flavors at the lift of your phone.
There's a Canada Dry salesman in your area with
profit stories that will leave you pop-eyed.
Call today and ask him ... or write Canada Drv Ginger
Ale, Inc., 100 Park Avenue, New York. N. Y.

The Mezzanine Restaurant:
A Money-Maker and
A Good Patron Attraction
The Odeon-Carlfon Restaurant
Is a Leased Operation, But the
Theatre-Dining Tieups Are Many
A UNIQUE FOOD Service operation
is the Odeon -Carlton Theatre Restaurant
in Toronto, the only one of its kind in any
Canadian theatre. It is very popular with
patrons and most profitable to the theatre
management.
The theatre restaurant is located on the
second f'oor of the theatre building, and
can be ( tered from the street or from the
downstL.irs and loge sections of the theatre.
Patrons do not have to buy a theatre ticket
to go into the theatre restaurant. They
must first enter the main theatre lobby and
then proceed up the grand staircase to the
second floor. They are met there by the
hostess and escorted to a table.
The restaurant space is rented by the
theatre to Honey Dew. Ltd.. a food service
organization which operates the restaurant.
Hcney Dew provides a woman manager
and assistant. The manager is thor-
( ughly experienced in all phases of restaurant
operation, having acted as waitre.ss.
hostes", kitchen supervisor, etc., before being
assigned the managerial position. The
assistant is also a woman of many years experience
in the business. The entire staff
is female.
Entrance to the theatre restaurant is through the lobby, from the loges or a streetlevel
doorway. Stairway to the restaurant on the mezzanine floor is shown above.
Patrons here are both on their way to the loges or to the dining area.
For regular daily business, four waitresses
are always on duty, while on special
weeks, as when a really big film production
is opened, six waitresses are required. The
waitresses are always attired in a blue and
white uniform, and must be pleasant,
cheerful and courteous as they are part of
the theatre staff, and must welcome patrons
with a cordial greeting. The manager and
her assistant wear a white uniform. The
assistant acts as hostess while the manager
supervises all phases of the operation.
In the kitchen, there are always two
dishwashers on duty, a short order cook
and a dinner chef.
The theatre restaurant can serve 124
people at one time. There are 35 tables, 27
of them accommodate four patrons while
eight are for two customers.
When special
The cashier's station in the dining room is the setting for on ottractive poster calling attention to a forthcoming
feature There arc three such panels in the area In keeping with the decor of the theatre, the
dining room has been fully carpeted.
parties of six, eight or more people arrive
to be served at the same time, banquet facilities
are made available.
Hours of operation are from 11 o'clock in
the morning, until 8:30 at night, which
gives a continuous operation of nine and
one-half hours daily, except Sundays when
the theatre is not open for business.
Patrons arriving at 11 a.m. can have a
full breakfast if desired or can have a
luncheon. At 12 noon, complete dinners
and luncheons of many varieties are served.
Luncheon prices range from 75 cents to
$1.80 and include dessert and beverage.
For 75 cents, the entree was macaroni and
cheese with bacon strips; the $1.80 entree
was grilled club steak with French fried
potatoes and buttered green peas, both
served with roll and butter.
The menu also lists appetizers, and soups,
egg suggestions, desserts, beverages, hot
sandwiches, griddle specialties, salads,
three-decker sandwiches, sandwiches and
open-face sandwiches. This is the regular
a la carte menu, and daily specials such
as sirloin steak, filet mignon. roast beef,
etc., are added on an extra, clipped specialty
card.
"Here." says Victor Nowe. manager, "can
be found a wide .selection of entrees, salads,
desserts and beverages which are very popular
with the theatre patron, the businessmen,
the office workers, the store clerks,
the radio and TV artists, the pedestrians,
the visitors and all the grand people who
come to our theatre restaurant for an en-
.loyable luncheon or dinner. The atmosphere
is a lovely one, surroundings are superior
and beautiful, comfort and quietness
m the restaurant proper are outstanding
features which bring people back again and
again to eat and enjoy themselves at the
Odeon Theatre,"
On a weekly basis, most luncheons are
46 The MODERN THEATRE SECTION

mes,
The theatre restaurant can seat 124 persons at a time. Service begins at /I am, continues to 8 30 pm. Shown here is o typical luncheon crowd
served from the hours of 12 noon to 2 p.m..
and dinners from 5 to 8 p.m. There is no
self-service. All is courteous, table service.
The theatre entertainment runs continuously
from 11:30 a.m. until 11:30 p.m.
The last three hours of operation, the
restaurant is not open for business. The
restaurant was kept open until midnight for
a period of two years, but experience proved
that after 8 p.m. patrons, for the most part,
desired just a cup of tea or coffee with no
sandwiches or dinner plates. The cost of
maintaining staff made this an unprofitable
venture. The present hours of operation
provide for good patron service
well as profit.
F^ve tables are located above the main
theatre lobby. These are separated by a
floor-to-ceiling wall of glass, and restaurant
diners can look down at the people
coming into the theatre lobby, while on
the other hand, patrons arriving at the
theatre can look up and see the people enjoying
a lunch, a sandwich or a dinner in
the theatre restaurant. This glass wall is
34 feet in length and eight feet high. The
portion of the restaurant adjoining the
gi'and staircase is separated by a plate glass
mirror, 27 feet long by eight feet high.
The entire restaurant occupies the following
space:
Full dining area 2,336 sq. ft.
Kitchen facilities 708 " "
Separate dishwashing room 414 " ''
Refrigerated food storage
room 156
'' ''
Food stockroom, dry storage.... 168 '
Staff dressing room 228 '' '
"
Total area 4,010 " "
as
there are four space dividers, which are
made most attractive by the etched plate
glass and planter boxes at the bases. Plants
and flowers are changed with the seasons.
On the left hand side of this area are builtin
wall seats covered with cream leather.
A stainless steel railing, with sections of
cncular design every three feet, surrounds
the entire restaurant area above the inside
theatre foyer. Fi-om the back section
of the restaurant, patrons can look at the
huge foyer wall mirror which covers the entire
wall section, measuring 28 feet in
length by 17 feet in height, a total mirror
wall of 476 square feet.
Four huge marble columns are built
along the outside area of the restaurant,
adding to the decorative effect. Amber and
white lighting is generally used, and the
tone of light is kept subdued.
Three framed panels are used in the
restaurant area to advertise the ci'rrent attraction,
with its daily feature
'
the
next attraction announcement, ahu a coming
attraction.
Excellent air conditioning which comes
from a modern, refrigerated tank system,
makes dining in the restaurant comfortable
during the warm weather. Music is
played through special units in all parts
of the theatre, and special attention is
given to music for dining when recordings
are selected for daily playing. Requests for
music are taken and the selections played
for customers whenever they desire it.
Formerly the theatre used a piped-in service,
but now uses its own record-playing
system with recordings being played from
the assistant manager's office and plugged
into all sections of the theatre and restaurant.
Continued on following page
All of the dining area is beautifully
broadloomed from wall to wall. The tables
are made of a rich natural wood veneer, in
keeping with the walls of the same finish.
Chairs are all red leather upholstered. In
the long back section of the restaui'ant.
Care tn the decorative planning of the dining area has matched the wood paneling of the walls with the
natural wood veneer of the table tops. The etched glass designs have a base of plantings. Plants and
flowers are changed with the seasons.
BOXOFFICE October 19. 19.57

MEZZANINE RESTAURANT
Continued from preceding page
^
Introducing A NEW
Super-Quality
TO MAKE HOLLYWOOD S
BALANCED LINE OF
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'
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HOLLYWOOD CANDY DIV.
HOLLYWOOD BRANDS, INC. - CENTRALIA, ILLINOIS
r/ie
New Imperial
SODAMAKER
Advertising and promotion for the theatre
restaurant takes many forms. A special
trailer is run on the screen, telling
theatre patrons about the restaurant. At
the theatre front, a special window is devoted
to restaurant details with photographs
and daily menus. A sandwich board
is also u.sed at the theatre front. Newspaper
advertisements are carried, and a
plug for the restaurant is inserted in the
opening day ad each w'eek, and often a
small underline is used during the week.
From time to time, gimmicks are used, such
as a new dessert or cake may be sampled
by the first 50 patrons attending the restaurant
on a particular day at a stated
time.
A combination theatre and dinner ticket
is very popular. The price is $2.50. and is
in effect for evening dinners. The patron
can buy this ticket at the boxoffice which
entitles him to see the show and to have a
full course steak dinner. This dinner includes
soup, chef's salad, steak, two vegetables,
dessert and a beverage.
Circulars are sent to social and church
organizations to sell them the idea of attending
the theatre and dining at the same
time.
"We always have groups,'" says Nowe.
".sometimes we have them in tens and other
times we have 50 or more. At certain houi"."!
of the afternoon, we make special arrangements
for full meetings with speakers at
the table if they so desire. This section is
then screened off from the other patrons.
people to give combination the-
We invite
atre and dinner tickets as gifts to their
friends or relatives. The tickets can be
used at any time or on any day. The combination
tickets are a big seller."
The degree of profit from the theatre
restaurant comes in the form of a weekly
substantial rental based on a set net figure
each week.
"When the basic figure is increased, then
we have a further percentage of profit
added to our weekly rental." says Nowe.
""We must look after the cleaning, maintenance,
lighting, and upkeep."
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WITH 2 OR 3 FLAVORS
Complete, Sell-Contained Unit
SUPERIOR REFRIGERATOR MFG. CO.. INC.
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Three times more efficient. Scoop ond pour a
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BOXOFFICE October 19. 1957 49

By
PHYLLIS HAEGER
The front office hardly ever sends
Us any concessions advertising displays or
even tells us where we can get them," complained
a theatre manager in a large Midwestern
town. "The only time I know about
sales material is when I happen to read
about it in the trade magazines," said another.
The first manager finally resorted
to building his own in-counter display to
put that space to work.
These w^ere only two out of the scores of
concessionaires who registered the same
complaint in a recent survey made by the
Popcorn Institute. More than 400 concessionaires,
both circuit and independent.
SELL THE POP,
THE AROMA,
AND THE TASTE
Good Point-of-Sales Pieces, Breezy
Promotions Are Popcorn Stimulators
were surveyed in an effort to discover
what types of promotions and point-ofsale
materials they prefer.
"The results of the survey confirmed
some of our long-held beliefs and exploded
others." commented P. I. Executive Director.
William E. Smith. "One thing seems
certain: concessionaires will gladly use
good displays and workable promotion ideas
if they know where and how to find them.
The Institute." continued Smith, "will
find the survey results extremely valuable
in assisting concessionaires with promotions
and especially for its designs of future popcorn
advertising kits. As a matter of fact.
we have just completed a new kit based
entirely on what we have learned through
questionmg theatre and other concessions
managers."
DOES POINT-OF-SALE REALLY SELL?
Does advertising material really sell popcorn?
The answer to this question was a
re.sounding "YES!" Comments ranged from
"our percentage of popcorn sales has shown
a light increase" to "popcorn sales have
more than doubled" with use of P.I. materials.
Only seven per cent of those surveyed
stated that they could detect no difference
in popcorn sales with the use of Institute
sales kits. Even those in this category,
however, admitted that "the material has
dressed up our concessions a lot."
According to Smith, "one theory which
we have long advocated was proved conclusively
by this survey: popcorn customers
are attracted by movement and loud,
flashy colors. This is. of course, due to the
fact that popcorn is an impulse item and
there just isn't time for a more subtle type
of advertising to sink in while the patron
is walking past the stand."
COUNTER SPACE SCARCE?
Contrary to popular belief, theatre managers
will use their precious counter space
if they think the display merits it. Most of
them indicated that they would be most
apt to use animated displays on counters
because they feel that these capture some
of the animation of popcorn itself and, as
such, are tlie most effective advertising of
Continued on page 52
15 reasons why the
@ADCO DRINK DISPENSER
is your best buy!
No other beverage dispenser on the market can offer you oti these advantages
1,. Aniniiitctl, illuniin.it cil lii splay of
noncarbonaieti hfvcTaj;e.
2. (Continuous flow, fast draw valves
for carbonafcd beverages.
3. Fxilusive ctiniinuous flow, fast draw
\.il\e for non-carbonated beverage.
With handle in any position, dispenses
an 8 oz. drink in -i seconds.
4. Sene three difierent beverages—two
carbonated and one non- carbonated
(even pulpy fruit drinks).
5. Perfect carbonation.
6. Every tirink is ice cold.
7. Txtra large capacity. 12 gallons of
non-carbonatetl beverage, and approx-
imately 6 gallons of syrup for carbon
ated beverages.
8. Exclusive 'nasy-I'iir' Color Measure
tells \ou when to refdj tlispenser
and exactly how much beverage to
add.
9. Internal refilling feature for noncarbonated
beverage.
10. Compact, self-contained unit is 70"
high. 25" wide and 23" deep.
11. Easy, inexpensive installation.
12. Stainless steel construction— inside
and out.
13. All parts easily cleaned.
14. Heavy-duty construction.
15. Comes equipped with all fittingsno
"extras" to buv.
let us show you how fhc AMF-ADCO wi// help you seW more cold drinks,
faster and easier than ever before.
Write today for free illustrated literature and full information.
Other models aiailable to meet any requiremculi
A. DALKIN COMPANY 3232 N. Kilpairick Ave., Chicago 41, Illinois
A division of
AMERICAN MACHINE & FOUNDRY COMPANY
A D C O
50 The MODERN THEATRE SECTION

•
y 1 ^ ^ » t i
NESTLE'S MAKES
THE VERY
BEST CHOCOLATE!
^ J ^ ) >
CRITICS
Your customers appreciate quality!
Your customers recognize
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More sales . . . more customers
ABOUT NESTLE'S CHOCOLATE
. . . faster turnover — for you!
RAVE
CRUNCH
]\ MILK CHOCOLATI
QUALITY BRANDS
BUILD TURNOVER!
BOXOFFICE :: October 19. 1957
SI

I
LTD , TORONTO.
SELL THE POP
Continued from page 50
all. More than 61 per cent of those surveyed
prefer animated displays and mobiles
above all other types.
FAVORITE
PROMOTIONS
In another, allied survey, undertaken
through its members, the Popcorn Institute
found that there are several promotions
and promotional gimmicks which are
tops in popularity among theatre managers.
Some concessionaires limit their
promotion of popcorn to occasional big
sales events and still others are promoting
the sale of popcorn through small, but effective
merchandising methods used consistently
throughout the year.
The promotional methods most often
mentioned were:
• Personal Suggestion — The simple
habit of having every attendant suggest
a box of popcorn to every patron
who comes in the theatre. This, the
simplest of all promotions, seems to
be by all odds the most popular.
• Sampling—This, too, Is a very pwpular
merchandising method. Samples are
usually passed out at the front door or
near the concessions stand. Samples
should be kept very small mot more
than five or six grains of popcorn) so
that they increase the appetite, not
satisfy it.
• Prizes—The use of prizes in connection
With popcorn is very widespread. These
range all the way from very small,
inexpensive prizes in each box to a
free season pass in, for example, every
100 boxes. Theatre managers point out
that most concessionaires know- which
type of giveaway will work best in
their own locations. The most important
thing, after establishing what is to
be given away, is to let your patrons
know about it by every possible
method.
GOOD PROMOTIONAL HABITS
Many concessionaires have developed
their own merchandising "habits" which
bring them excellent results and require
little effort after they have once been inaugurated.
Every manager, they say,
should have several "gimmicks" which he
has devised to fit his situation.
The Metropolitan Theatre in Boston,
for example, used to instruct its attendants
to keep at least three inches of popcorn
in the showcase of the popcorn
machine at all times. Now. however,
they have upped that figure to at
least 18 inches because experience has
shown them that more popcorn show'ing
brings more sales. In addition. Metropolitan
attendants are instructed to keep the
kettle rotating and both warmer and blower
on all through the intermission—furnishing
aroma and action even when the corn
Continued on page 54
I
I 3
I
I
get d real charge
AND DO IT AT A FRACTION
OF YOUR PRESENT COSTS
In the nation's famous catin.i; places and
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are dispensed . . . there you will find SODA-
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• As much as 65'o savings on bottled flavors. 96*0 savings on club soda.
• Choice of models to serve 2, 3 or 4 high carbonated flavors plus jet and normal
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• Elimination of costly, troublesome, time-consuming bottle handling.
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Give ice cream qu-ility . . . make 7c on
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Seattle 99. Wash Dept T-1
52
The MODERN TJCEATRE SECTION

For new efficiency... new speedy service... new^ profits...
MODERNIZE
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famous custom-design
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"ADD-ON" versatility
with "PERFECT-PROFILE" styling!
They match perfectly .
Add appliances as you need them!
need only 17" of counter depth!
FRY KETTLE: Big capacity combined
(A)
with economy — browns 111 lbs. of french
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of fat. "Ail-Over" heating. Exclusive 30-
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(B) and (D) GRIDDLES: No cold or hot
spots— enclosed tubular heating elements are
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grid. 30" griddle makes up to 440 hamburgers
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up to 240 hamburgers an hour.
FOOD WARMER: Can be used wet or
(C)
dry. Maximum versatility; portable; no
water, steam or drain connections. Adaptable
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One-piece cast-aluminum heat well seals
spillage and water away from heating units.
(E) HOT PLATES: Single-unit model has
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it there. Two-unit model has two 6" heating
elements controlled by an infinite heat switch.
Keeps cooked foods oven-fresh for hours!
the TOASTMASTER HOT-FOOD SERVER
Every minute counts when the crowd descends on you at
intermission ! Don't risk losing profitable food sales during
those peak load periods. With a Toastmaster Hot-Food
Server, you can cook ahead and serve deliciously hot sandwiches
and meals hours later. The Hot-Food Server employs
a scientific system of six-sided warm air circulation and
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— plus an exacting Robertshaw thermostat—keep hot foods
oven-fresh without loss of taste, texture, or eye appeal!
Plugs into any standard 115-volt system.
Model 3D8
the complete line of electric cooking equipment!
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"Toastmaster" is a registered trademark of McGraw-Edison Company, Elgin. Illinois.
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HOT-FOOD SERVERS • HOT PLATES • OVENS • RANGES • WAFFLE BAKERS • FOOD WARMERS
BOXOFFICE :: October 19, 1957
53

SELL THE POP
Continued from page 52
is not popping. This theatre also makes a
practice of filling each box of popcorn at
the time of sale, not before, since this action
suggests hot, fresh popcorn, and therefore
stimulates sales.
An ingenious and highly successful merchandising
trick also comes from the Casino
Theatre in San Diego, Calif. The
Casino uses a plastic tube to pipe the
aroma of popping com into its air conditioning
system. The tube is connected 15
minutes before each break and the smell of
corn popping is blown throughout the theatre.
The Casino reports that about three
minutes later the concessions stand is
mobbed!
TRY THIS TIE-IN PROMOTION:
The Rialto Theatre in Cuero. Tex., recently
came up with an idea for a special
promotion which cost it nothing and resulted
in the biggest concessions gross in
months—a promotion to inaugurate a remodeled
concessions stand.
Manager Bob Lewis planned a "Kiddie
Show" for a Saturday afternoon, then sold
a local appliance store on donating popcorn
to each of the youngsters who attended.
In addition to buying the popcorn for the
kids, the appliance dealer offered to donate
LIKE
THIS:
Point-of-sale promotional aids available at cost from the Popcorn Institute, 332 S. Michigan, Chicago.
a door prize if the drawing could be held
at his store. Lewis also got other prizes.
Then the theatre manager passed out inexpensive
handbills several days before the
show stating that free popcorn and a chance
for an outstanding door prize would be
LIFE
MAGAZINE
y
given to every child who attended the Saturday
performance.
On the afternoon of the show, each child
received a coupon with his theatre ticket
which entitled him to a free box of popcorn,
compliments of the appliance dealer.
One half of the ticket went to the conces.sions
attendant iso that the theatre
could bill the store owner for popcorn at
ten cents a box) and the other half was
kept by the child. The second half entitled
him to register at tlie store for the door
prize drawing.
The appliance dealer reported that he
had an excellent crowd for the drawing
and was more than satisfied with the promotion.
Manager Lewis says that sales of
all concessions items were terrific.
E-Z
WAY
COFFEEMAKERS
for Soluble Coffee
Make Better Prof its - Better Coffee
IDEAL for Drive-In Theotre
ond Concession Operators
COMPACT
No
shortage
during
rush
Available
in
5« and 10< bars,
6-bar take-home
package,
10 oz.
bags of bite-size
pieces.
• No stale
coffee
or
• Uniform flavor
• Tremendous labor-
waste
periods.
• Needs no special
wirino
• Also provides hot
water for cliocolate.
tea, soup
STEEL PRODUCTS CO.
40 EIGHTH AVE. S. W., CEDAR RAPIDS, IOWA
54 The MODERN THEATRE SECTION

Sales Tricks
With Hamburgers and Hot Dogs
HAMBURGERS ARE given first place in
the concessions line and broiled on a stove
immediately behind the sales counter at
the South Park Drive-In Theatre, Beaumont.
Tex., in full view of patrons, a "selling-the-sizzle"
merchandising trick that
has increased sales. They sell for 30 cents,
garnished with onions, mustard or mayonnaise.
A REAL SPECIAL, where conditions permit
a 50-cent price, is the quarter-pound
hamburger sold by Michigan Sportservice
in drive-ins near Detroit. In this highly
industrial area where there is quite a bit
of money around, they will go for this
price, according to Sartouri Raoul. in
charge of theatre operations. The hamburger
is sold on a pie plate with a generous
serving of potato chips, and constitutes
quite a meal. However, in farming
communities the standard price ranges
around 35 cents for the basic eighth-pound
hamburger.
SAUERKRAUT AND onions are offered, at
no extra charge, for both frankfurters and
hamburgers at the Blue Hills Drive-In.
Hartford, Comi. Milton LeRoy reports patrons
are highly pleased with the new offering
of sauerkraut as a condiment.
IN CLEVELAND, Barney Nelson who operates
the Film Bldg. restaurant has a
recipe for a Barneyburger which drive-in
exhibitors might well try. Selling for 70
cents, the Barneyburger contains onefourth
pound of ground round steak, melted
Cheddar cheese, sliced raw onion and tomato.
French fries accompany it.
MANY THEATRES in the Cleveland area
advertise their products as barbecued hamburgers
and barbecued hot dogs. "For some
reason." an exhibitor of long experience
states, "the word 'barbecue' connotes a
good time and a picnic spirit. This helps
sell the items."
get the
PLUS
that only
flavor simmered in Genuine
Smithfield Ham Stock !
AMES RIVER ^mi^^^M
PORK BARBEQUE
The quickest-to-prepare hot sandwich ... no cooking
.. . just heat and serve! More lean meat than
any other barbeque on the American market -
by actual test!
CAN'T BE
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Disfn'bufors/iip Open in Some Area
PRE-ACCEPTED . .
300 yr. REPUTATION
SOLID PACKED . .
ASSURES FULL PROFIT
RAISES CHECK
, AVER.
AGE, GROSS PROFIT
(Sandwiches cost approx. 13c
complete—Sell for 30c to 35c)
'^^^0 ^he Smithfield Ham and Products Co., Inc.
'^^-^
SMITHFIELD, VIRGINIA
MADi IN CHOCOLATf TOWN
SINCt I93J
... SO Tllir MUSI BE GOOD
liquid
popping oil
offers!
rich
butterlike
/ for your
all
•
flavor.
popcorni *
PLUS
these other advantages:
• golden color
• oppetizing aroma
• fewer duds
• less cost per bag
• all-weather pouring
• measures accurately— no waste
• stores easily— no fire hazard
by the Popping Oil Specialists
To The Nation
Simonin, Philadelphia 34, Pa.
BOXOFFICE October 19, 1957 55

An aerial view of the 2,700 car Twin Drive-In Theatair, with the
new shopping center seen in the upper center. Motorists may move
directly into the theatre area, and get passouts if they wish to
shop, or they can go directly to the special parking area for the
shopping center, without ticket purchase. The shopping center
has parking space for 1,000 cars and traffic is easily managed.
A DRIVE-IN ADDS A SHOPPING CENTER
Exhibitor Gets Cut on 10-Store Gross, and His Movie Business Is Up 20 Per Cent
By
BART GRABOW*
/\ FLAMBOYANT Hoosiev exhibitor
has bucked the "experts" and is making
them eat their words.
"They told me I was crazy to tie a
shopping center and a drive-in theatre together."
says Di\ Marvin Sandorf. owneroperator
of the mammoth i2.700-can Twin
Drive-In Theatair on the southeast side
of Indianapolis.
Sandorf's theatre is the spectacular operation
where they frequently sell 3,000
hamburgers and 6.000 Cokes in a single
evening.
Since Sandorf opened a Sl'/i million
shopping center adjoining the theatre this
summer, admissions have climbed an estimated
20 per cent. Improved weather
played a role in the better showing, admits
Sandorf, but unlike the gloomy forecasts
of experts, business also has been helped
by the shopping center.
"Tlie shopping center and the theatre go
together hand in glove, each complementing
the other." says Sandorf. a smart merchandiser
who doesn't overlook any chances
to get the maximum mileage out of both
ventures.
Those who told Sandorf he was slightly
daft to go ahead with the shopping center
idea said it was bound to flop largely becau.se
of traffic and congestion. The 14-
acre center has been jammed since opening
day but Sandorf has smiled. Parking
facilities at the center provide for 1.000 cars
and to speed traffic into the theatre an
extra boxoffice and two more traffic lanes
were added. Now there are six lanes for
cars and three boxoffices.
"We can take care of the traffic." says
Sandorf. "it's when you don't have any cars
that you better start to worry."
Back in the beginning in 1949 when he
acquired 40 acres of land in this fairly industrialized
area of the Hoosier capital,
Sandorf had his mind set on the drive-in
theatre. The two-screen drive-in took up
22 acres, the rest of the land went idle. But
about two years ago Sandorf got to think-
•Bart Grobow, business editor of the Indianapolis
News, has watched the development of the Twin
Dnve-ln Theatre since it was first announced and
hos written several articles for the Modern Theatre
on vorious phases of its growth.
ing pretty seriously about the shopping
center. Now a bustling reality, the center
and ten stores already open, occupies 14
acres ifour additional acres of land are
being held in reserve for whatever future
need is most urgent^
Sandorf. who habitually thinks big. made
the major decisions on the center, helped
in the design of the 86.000-square-foot
store building. Then he signed up as tenants
such big-name merchants as S. S.
Kresge, Standard Grocery Co. (a division
of National Tea Co.) and Haag Di-ug Co.,
local
chain.
Store leases vary widely according to the
type of business and the extent of interior
decorating required. Per-square-foot rentals
range from $1.60 ifor basic units i to
$2.25 for fancier quarters. The smallest
unit is 4,000 square feet. Each lessee's
contract also gives Sandorf a percentage
of gross volume above certain monthly
minimums. The minimums are $500 and up
and the percentages vary from l^z per
cent to 7 per cent.
"I dont make any money unless the
stores gross above their minimums." says
56 The MODERN THEATRE SECTION

Sandorf. "That automatically makes me a
partner in every store."
He takes his role as partner very seriously,
works tirelessly to see that the stores
keep on their toes. When a sign is out or
a window exceptionally dirty or if debris
is left to collect at a rear doorway, the
store manager learns about it via a daily
bulletin Sandorf distributes to his tenants.
They're not orders to do anything but are
merely suggestions on how to do a better
job.
"Never more than in a shopping center is
the fate of the many tied to each individual
store." he says. "If a customer gets treated
badly at one store or finds service slipping
at another, she often will boycott the entire
center."
OFFER SURPRISE BARGAINS
Fi-iday and Satui'day currently are the
top trading days in the center and it's
Sandorf's goal to stretch the business over
the entire week by encouraging centerwide
"surprise" bargains. All units in the
center remain open until 9 p.m. and the
drug, restaurant and supermarket keep
their doors unlocked until 10 p.m. Only
the supermarket and drug store and the
adjoining restaurant have Sunday hours.
How do the theatre and shopping center
complement each other? Each creates a
tremendous amount of traffic, some of
which is diverted to the other enterprise.
Habits and patterns formed by one often
influence and encoui-age families to aim
in the same direction when seeking out
the other.
Sandorf wisely tries to tie the two together
through this kind of a policy: A
family wanting to combine its theatregoing
and shopping may start out an hour
or two before showtime and park inside
Twin Theatair at a preferred position.
Then, w-hile hubby takes the kids to the
theatre playground, the wife heads for the
nearby stores. (She gets a passout ticket,
of course, allowing her to re-enter without
charge,
i
Twin Theatair's supervised playground
(BOXOFFICE, April 6, 1957) performs
double duty now. Afternoon shoppers at
the center may leave their children at the
play area while they go about their errands,
knowing their youngsters are in
good hands and under adult eyes.
Naturally, not every drive-in theatre is
a potential site for a shopping center and
not every operator has a desire to get into
an entirely new phase of business. Yet
Sandorf's experience can teach a lot of
lessons to the few who might recognize the
potentials. Those individuals might think
about Sandorf's list of factors he considers
most important to success:
1) Location, of course, is important.
Twin-Aire shopping center is at an intersection
of two major arteries lU. S. 52 and
Ind. 421) and, in Sandorf's words, "We're
no more than five minutes from anywhere."
2) Ease of getting traffic in and out.
"Most people would rather drive by a shopping
center than drive into one—simply
because of the traffic headaches."
3) No matter how successful an opening
might be, it takes constant, cooperative
pulling-together on the part of all merchants
and the owner to keep bringing
customers to a shopping center.
Twin-Aire shopping center stores went
together on an 10-page special promotional
section in Indianapolis newspapers to call
attention to the grand opening celebration.
They have since worked out joint promotions
to plug the center instead of individual
stores.
$5 MILLION VOLUME
Sandorf confidently looks for
the center
to do $5 million worth of business the first
year and so far sales volume is running at
the proper rate to do just that.
As for the theatre, it turned in the best
July in history. Gross was about $127,000
—compared with about $105,000 for July
1956!
"But we had to work at it," says Sandorf.
Evidence that they didn't let up on
efforts at the theatre while the shopping
center was opening is this schedule of
special events at the theatre during the
first week of July:
Monday night—free flashlights lone
to a car).
Tuesday night— "Bumper tag" night.
(Cars displaying Twin Theatair plates,
sold for $1 with proceeds going to charity,
are admitted free three or four times during
the season.
I
Wednesday and Thursday nights—Fireworks
display.
Continued on following page
f-'Taif
Sct|^ u)iii(y
niitimuiini
Child protection, functional design, rustresistont
construction and competitive prices
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THE LAND SLIDE v^ill withstand hard play
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SWING SETS features oilless bearings, flexible
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Write for your free copy of the
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//ii//Mii/m
The view of the shopping center as motorists move toward the theatre from the main highway. The ten
stores already open occupy 14 acres and four more acres are being held in reserve for future development.
The six-lane approach is an expansion of the original layout, to care for the added traffic.
RECREATION EQUIPMENT CORP.
Deft. B0107 724 W. 8th St. • Anderson, Ind.
BOXOFFICE October 19, 1957 57

A DRIVE-IN ADDS SHOPPING CENTER
Continued from preceding page
And, of course, Friday. Saturday and
Sunday were traditionally good nights.
Sandorf has been aware of the general
merchandising potentials in a drive-in theatre
almost from the beginning of his operation.
When his concessions area opened,
he discovered a need for merchandise to
fill the long backbar. So he bought himself
bottles of aspirin tablets. Alka Selzer.
pocket combs, handkerchiefs. Kleenex, cigars,
lighters. Turns, ballpoint pens, and
used them as space fillers. To his surprise,
there was an immediate demand for the
items. Instead of assuming a position of
static display, they became profitable
quick-moving products which patrons
seemed eager to buy—even though they
were all available at neighborhood drug
stores and supermarkets. So a battery of
shopping center stores seemed like a logical
development of the concessions stand business.
Philosophizes Sandorf: "You've got to
feed this business to keep it from dying on
the vine." He firmly believes that volume
is the panacea to cure all business woes.
Now that the shopping center is launched
and running smoothly, no one—not even
Sandorf himself—will venture to guess
what trick this successful showman will
next conjure up.
The wide, inviting six-lane approach to the drive-in theatre, with the shopping center at the right.
The deep, multilane approach with the abundance of shopping center parking makes it an especially
inviting sight from the l.ighway
Such wellselling items as aspirin, Alka Seller, ballpoint pens, handkerchiefs, etc., placed on the concessions
backwall merely as a space filler when the theatre opened gave Dr. Sandorf the idea of expanding
the merchandising facilities of the drive-in area with a shopping center.
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58 The MODERN THEATRE SECTION

THE IN-CAR HEATER STORY:
KEEPING THE DRIVE-IN OPEN
THROUGH THE WINTER MONTHS
DRIVE-IN
THEATRES
...during the
^vinter season!
The First Report to the Industry of d Major Circuit's
Experience in
Operating Outdoor Theatres the Year-Around
I. The Business Experience
II.
III.
Cost of Installation and
Operation
Admissions
IV. The Patrons
By RICHARD A. SMITH
Over the 20 odd years that we
have been in the drive-in business, we have
for the most part shied away from tradepaper
publicity and our executives have felt
restraint when it came to releasing information
to the trade. We now feel, however,
that in these troublesome times in our industry
that every exhibitor has an obligation
to his fellow exhibitor to exchange all
information and experiences which might
be of mutual benefit to the individual exhibitor
or the industry as a whole. With
this in mind, we have outlined our experiences
regarding in-car heaters.
I. THE BUSINESS EXPERIENCE
Exhibitors will, of course, first be interested
in our actual financial results,
and although we have reached basic conclusions
about year-round operation, they
will wish to draw their own conclusions. In
either case, these are the salient facts of
our experience:
(A) In only three out of twelve situations
did the installation of heaters result
in an operating loss for the entire winter
season.
(B) In every situation our March and
April business benefited to a small extent,
perhaps 10 per cent, due to the momentum
created by continuing operations as compared
to a winter closing in previous years.
is
(Ci Business in September and October
better but only to an extent of less than
5 per cent of receipts.
(D) There was absolutely no effect on
our regular summer business whatsoever.
It is obvious that those customers who
came to our theatres in the off season
because we had heaters—immediately returned
to their local drive-ins as soon as
the heater season was over.
(E) With good clear weather in midwinter,
we had some outstanding individual
day grosses—in some cases, nearly equal to
our summer business. The average receipts
for the whole winter season, however, in
our noncompetitive drive-ins ran from 45
per cent to 60 per cent of the regular season's
average weekly receipts. By noncompetitive,
in this case, we mean situations
where we alone were equipped with
heaters.
In competitive situations, however, the
results were entirely different. Individual
day receipts never exceeded 75 per cent of
summer business and average receipts were
only 30 per cent to 50 per cent of the regular
season's average.
(P) Concessions receipts per person ran
anywhere from 20 per cent-50 per cent below
normal throughout the winter. In situations
that usually sell 35 cents worth of
merchandise per admission, our results
were from 21 cents to 25 cents per person.
Also, a higher food cost resulted from lower
sales of high-profit items such as soft
drinks, and greater sales of coffee, hot
chocolate and sandwiches. Payroll costs
were somewhat high and rigid due to
weather uncertainties and the wide variance
in attendance requiring basic preparation
at all times. Waste and spoilage also
ran high for the same reasons.
Generally speaking, concessions operations
were, for the most part, unprofitable
except in a few larger grossing situations.
iGi Our business experience varied
widely with the type of drive-in. It seems
that the in-city situations—close to a large
metropolitan area within ten or 15 minutes'
driving time for its audience—were
much more successful than the outlying
drive-ins requiring a longer ride over icy
or
snow-covered roads.
Drive-ins that cater more to young
people out on dates as opposed to family
trade fared much better.
^i^^^Jh
RICHARD SMITH (right) and his father, Philip
Smith, own and operate 40 theatres in 13 states, of
which about 25 ore drive-ins. Th/e company name is
Smith Management Co., and the circuit is a leader
in establishing new operational ideas, both as to
the physical side of the theatre and emplove-manogement
relations.
Drive-ins catering to an industrial type
audience as opposed to a white-collar type
audience also fared much better.
Generally speaking, we have done better
in colder, northern industrial cities
than in warmer cities such as Baltimore,
St. Louis and Cincinnati. This is due to
the type of audiences available more than
any other factor.
II.
COST OF INSTALLATION, OPERATION
The next important area of
inquiry for
the curious or interested exhibitor lies, of
course, in the potential installation investment
and continuing operating costs.
Our experience has been entirely concentrated
in large situations but we believe,
nevertheless, that our costs are typical
and reliable as guides for sound planning.
Wiring costs vary from $24 to $36 per
car where 500 to 1,200 units are involved.
In addition to this raw wiring cost, one
must add the cost of necessary electrical
vault buildings and/or switch rooms, as required
by most local power companies and
metropolitan building codes. These facilities
run $1,500 to $3,000 per theatre in most
cases. In certain instances, additional allowances
must be made for any imusual
soil conditions (such as ledge or boulders)
that would add to normal trenching costs.
We have been successful in continuing our
operations through the months of September
and October while wiring installations
were taking place, but only at the cost of
considerable overtime labor for electricians
and laborers.
There are several good electric heaters
on the market ranging in price from $16 to
$24 per unit. In oui- experience, only fandriven
units are practical and heaters dependent
on convection alone are not satisfactory
within the confines of an automobile.
We have found 500-watt models satisfactory
for most climates except in cases
where temperatures remain below 20' for
many days or weeks during the winter.
The 750-watt units provide more heat, but
wiring costs run 20 per cent-25 per cent
higher and the comparative results are
not overly significant. In addition, elec-
Continued on following
page
BOXOFFICE October 19. 1957 59

IN-CAR HEATERS
Continued Itom
preceding page
trical consumption is that much more with
the 750-\vatt heater.
We do not believe that installations of
less than 500 heaters are practical because
basic operating overhead requires a peakgrossing
level that can only be reached
with 500 or more cars.
Therefore, in summation on initial investment,
we figure a minimimi of $45 to
a maximum of S60 a car or an expenditure
of $4o.000-$60,000 for
1.000 heaters.
Winter operating costs in drive-ins. of
course, vary tremendously with local conditions:
but as a general picture, the exhibitors
must face the following extra overhead
charges in addition to the usual operating
expenses of the theatre:
costs of the equipment, spare parts as required
and other odds and ends of maintenance
involving expensive labor costs.
(G) Depreciation of investment must also
be a large item. A fast depreciation 'five
years or lessi is necessary, in our opinion,
because present equipment and wiring may
soon be obsolete. There also is a possibility
that gas-fired heaters may soon change the
entire
III.
picture.
ADMISSIONS
Because of all the major extra costs discussed
above plus many smaller items not
mentioned here, it is easy to see that high
grosses are an essential to a profitable winter
seaso7i.
As a result, some exhibitors have resorted
dren. We try to give them mature entertainment
whenever possible but we will not
resort to extremes of sensationalism, sex,
crime or dope either in booking or advertising.
This could easily give our theatre
and the industry a bad name. We also are
careful to provide police for constant patrolling
of the rear ramps and for the
prompt ejection of troublemakers. This is
an operating essential in the winter season.
We have been asked whether in-car heaters
have a novelty appeal that wears off
after a few months or a season. There is
some truth in this and we do not yet know
the full extent of the attendance decline in
the third and fourth season. We have seen
perhaps an average of a 5 per cent to 7
GREATER COST OF ELECTRICITY

i
account the overhead and the capital investment
involved.
We are convinced that in-car heaters
will be a permanent part of the drive-in
theatre industry in the future along with
practical in-car air conditioning. Because
of this belief and because we have always
tried to be among the first to try new ideas
and new methods, we are continuing under
potentially favorable conditions to install
heaters in most of our larger situations although
there is no competitive necessity to
do this.
It is difficult to offer advice to another
exhibitor because of the many contingencies
and peculiarities which exist in each
individual location. However, we do not believe
the prudent exhibitor will go wrong
should he follow the basic considerations
herein described and if he is able to take
the requisite
financial risks.
Additional Reports:
AMERICA'S FINEST DIRECTIONAL LIGHTING
New DITMCO Cast
AISLE LIGHT
With
PLEXIGLAS PANELS
i
• Blue Hammcrfone
Finish
• Weatherproof
• Black Numerals
White Background
• No Breakage
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Aluminum
40 IN. DIRECTIONAL LIGHTS
Single or Double Face
Exit or Entrance Panels
ENTRANCE
RAMP LIGHT 20 IN. DIRECTIONAL
LIGHTS
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Entrance— Exit— Lights On
Lights Out—Please Panels
Indiana Circuit Going
Into Smaller Towns
By
EARL MOSES
w.
inter's
SNOWS and frigid
temperatures faU to
chill tlie enthusiasm
of one Hoosier outdoor
tlieatre exhibitor.
Trueman T. Remb
u s c h , secretary
treasurer of Syndicate
Theatres, Inc.,
of Franklin, Ind., believes
that outdoor
Trueman Rembusch
theatregoers have proved themselves no
"fair weather" fans.
Smaller communities—once shunned like
Republicanism in the Deep South and
thought incapable of supporting a wintertime
program—are tlius now sharing in
the program previously considered the sole
prerogative of their big city cousins.
Following a simplified, do-it-yourself
formula, Syndicate has discovered it can
slash the cost of installing car heaters by
two-thirds, and is now building year-round
operations in communities of 10,000 to
20.000 population. After experiencing a
successful wintertime operation last year
in Columbus. Ind., a town of 18,000 population.
Syndicate, operators of five drive-ins
and nine indoor theatres in the state, is
now in the process of extending its pro-
theatres in other towns.
gram to two of its
Each theatre, the Ben-Hur Drive-In in
Crawfordsville (population 13,000) and the
Elwood Drive-In
i
in Elwood population
11,000) has about a 600-car capacity and
will get 525 heaters.
Rembusch declares, "Our experience indicates
that small towns can support a
winter operation."
Reason: Wintertime receipts go a long
Continued on following page
New DIT-MCO
STANDEE SPEAKERS
for Concession, Patio,
Playground, Back Ramp
and Overflow Areas
NEW
ALL-METAL
SPEAKER
'
FOR
CONCESSION
BUILDINGS
Unparalleled
Acoustic Quality
Your patrons will be
pleased with the smooth
sound.
Also adaptable to restrooms, booth and manager's
office. Easily mounted.
ALL LIGHTING SIGNS AVAILABLE
WITH GLASS OR PLEXIGLAS PANELS
DIT-MCO UNIVERSAL
>..A.c„
SPEAKERS
'The
GREATEST
SPEAKER"
Designed to give you
the lotest improved
quolity in high and
low frequencies in
keeping with the new
methods of reproduction
of sound today.
DIT-MCO Porthole Blower
for CLEANER PROJECTION
For
the
Indoor
Theatre
One MODEL for ALL
TYPES of Projectors
Complete equipment for your drive-in theatre. Write, phone or wire your nearest
dealer.
505 W. 9th Street HA. 1-8006 or 1-8007 Kansas City, AAo.
BOXOFFICE :: October 19, 1957 61

I
BETTER BY FAR YET COSTS NO MORE
IN-CAR
HEATERS
Continued from preceding page
Write for free catolog
on complete line of SAFE
playground equipment for
Drive-ins.
Game-time Playground Equipment
is packed with kid appeal. Make
every night a "family night" and
add to concession sales. Illustrated
is the WHIRL-A-WAY, another
sofe favorite. All metal construction
for safety and low maintenance.
8-section platform die
formed of 14 GA. safety plate.
Welded galvanized steel tube
handroils. Rototes on sealed-ingreose
ball bearings. 3-color baked
enamel finish. 10' diameter;
weight, 650 pounds
Qam^'tim^f One.
Wholly
204 Jonesville Rd.
\ned subsidiary of S. mosT.n Mfg. Co
Litchfield,
Mich.
way towards defraying overhead expenses
which normally pile up when the outdoor
theatres close down.
Rembusch concedes. "In some of your
smaller towns, a year-round operation isn't
always feasible. It's not a really profitable
operation.
"But Columbus is what we call a 'good
town,' blessed with two booming industries
and a number of others. And when you
consider the overhead which piles up during
the winter from lease rentals, depreciation
and maintenance of equipment, we believe
it's a worthwhile venture. If we just
break even," he candidly admits, "we're
satisfied."
Rembusch. who is a licensed radio amateur
and commercial radio technician, explains
his formula this w^ay:
WORKED OUT OWN SYSTEM
I
THE LOW PRICED
ilH
Drive-in Speaker
you've been waiting for
Designed lor maiimum strength and long senice lite. UNIIEO'S AO Speaker features rugged
cast aluminum housings with built in durability without
UNITED'S
sacrilicing tonal quality or reproduction.
MODEL#AO IN-CAR SPEAKER
A hammer blow
won't DENT
CRACK IT I
CHICK THESE TOP QUALITY FEATURES!
JENSEN Weathermaster 4 Viking Cone
Heavy Duty Magnet for Full Power.
Long Service life Insured.
ONE YEAR WARRANTY
Individual
Volume Control.
Rugged Cast Aluminum Housing.
Durabihty.
Handsome Painted "Built In Crinkle
or
Natural Aluminum Finish".
6 Ft. Weatherproof Neoprene Cord.
UNITED SPEAKER & MFG. CO.
1263 Third Avenue, New Kensington, Pa.
T*Im.N«w Kmiinalon: EDisen 7-3579, Pittsburgh: MOnlroi* 1-0525
SAVON COMPANY
SPECIALISTS IN
EQUIPPING DRIVE-IN
THEATRE CAFETERIA CONCESSIONS
Makers of the Sovon-Star De Luxe '57
Cofctcria Unit ond the Sovon-Stor Counter
Style Ovcrheod Radiant Mealing Unit.
SAVON COMPANY
Lottor available in 4-ft., 3-tt. and 2-ft,
lengths. Also notionol drive-in distributors
for other outstanding cafeteria equipment.
286 Pennsylvania Ave., Paterson 3, N.J.
Phone: MUlberry 4-6033
"We worked out our own wiring installation,
cutting out all the elaborate stuff and
keeping only the essentials. Our own personnel,
a three-man crew, did the necessary
ditching and buried the wiring within
two months.
"Instead of running the wiring into a central
point, usually the concessions stand,
and branching out from there, we departed
from the conventional and ran our feeder
lines along both sides of the theatre. This
enabled us to reduce the size of the wiring
necessary to cari-y the load.
"Our secondaiy lines branch out from
the feeders into the ramps. That way you
don't get into the expensive proposition of
cutting into your existing wiring—ordinarily
the big problem."
Using a small ditching machine bought
for $1 000 and which cuts only a three-inch
furrow, workers were able to hold damage
to the ramps to a minimum during the
trenching process.
With this formula. Syndicate slashed its
installation costs from a normal $2.50 or
$3 per heater to a phenomenal 91 cents!
SPEAKER STANDS
and GUIDE LIGHT
POSTS
Fabricated to your specifications
from new or used steel pipe or
tubing—black ond galvanized.
Write
Wire— Phone
SONKEN-GALAMBA
2nd and Rivcrview
Konsas City 18, Kansas
ATwafer 1-9305
CORP.
62 The MODERN THEATRE SECTION

Theres
no HOCUS POCO?
to ftm^DiOVEiNSPEffiE^!
If's just like magic how your
rusted cone units become
GOLDEN and truly WEATHER-
PROOF with our "ZIN-KRO
PLATING" ond processing.
Yes, our service is the onswer
to your cone problems. Now
any cone unit, regardless ot
condition can be made "Factory
Fresh" when all rust is removed
and replated with this new
durable
MINNEAPOLIS
3S06 GRAND AVE •
process.
Only MISCO offers you "ZIN-
KRO PLATING."
You'll save money too— by having
your units repaired during
the winter months. Don't delay
— Ship your cone units
TODAY!
SPEAKER
MINNEAPOLIS 9.
CO.
MINN.
THERMOLATOR
INKAR HEATERS
Make Your
Cash Registers
J
u ^ P
with
WINTER
PROFITS!
^ ^
400 or 500 Wott
Forced-Air Heoters
— Custommode
for Your Theotre
—230, 208 or 115
Volts.
THERMOLATOR
INKAR HEATERS
AND WIRING CAN BE
LEASED.
Now You Too, Can Stay Open All
Year For Bigger Profits!
THERMOLATOR
Write, W;>e or Call
CORPORATION
1628 Victory Blvd. Glendale, Calif.
THE PLAYMATE line
PLAYGROUND EQUIPMENT
• Meny Go Rounds • Swings
• All Metal Slides '' -
• Metal Beam Balancers • Swedish Gym
THE DELMER F. HARRIS CO.
CONCORDIA. KANSAS
]
Is the operation sufficiently simple that
anyone can cany it out?
Replies Rembusch: "No." He cautions,
'Better not try it unless you know exactly
what you're doing."
NO SPECIAL
EQUIPMENT
Syndicate keeps no special winter maintenance
equipment on hand. Theatre personnel
maintain the heaters, which are the
plug-in type.
Rental fees are assessed at 15 cents per
head per car. Patrons who decline to rent
them—and there is "quite a percentage"
are handed brass pass-out checks when entering
the tlieatre. 'Wlien departing, patrons
must either turn in a heater or the
check. According to Rembusch. the system
is foolproof, and therefore the theft problem
nil.
Except that during last year's operation
at Columbus, one heater was lost
this. Rembusch bemusedly relates, by a patron
who made his own exit and escaped by
driving off across adjoining fields.
Syndicate spurns special wintertime promotions,
except to note in its regular theatre
ads that car heaters are available.
Concessions stands feature the usual cold
weather fare of steaming hot chili, plenty
of coffee, hot chocolate, hot dogs and hamburgers.
Ice cream and soft drinks understandably
don't move when snow crunches
underfoot, Rembusch says.
While present plans call for their theatre
doors to stay open all week during the
winter. Syndicate is toying with the idea of
operating only on Fridays, Saturdays and
Sunday.s—the time when drive-ins do the
preponderance of their business.
A Pioneer in the Field,
Marc Wolj Reports
r% PIONEER IN
the y e a r - a r o u n d
drive-in theatre operation
finds that if
you get there "fustest,"
you get the
"mostest."
Marc J. 'Wolf, president
of the Y&'W
Management Corp.,
Indianapolis, believes
Marc WoH
further that one wintertime
drive-in ope
ration per town is 'company," but two's
a crowd.
'Wolf, who paved the way in Indiana back
in 1953 by installing 500 in-car heaters in
the corporation's 1,025-car Y&'W Outdoor
Theatre in Gary, says frankly:
"If you're able to establish your program
first, you stand a good chance of
picking up a few dollars. But when a
competitor moves in, we've generally found
that there just isn't enough business to go
around."
In fact, after four years of experience
with year-long operations, Y&'W Corp,
Continued on following page
New Automatic
Trash Pick-up
For Drive-Ins
LlffER
BUG
Pays for itself first
season in
labor savings
Picks Up Everything But
Gravel — Utter Bug uses vacuum
alone, no brushes, to gather all paper litter
— trays, boxes, spoons, straws — plus
cigarette butts, matches, even ticket stubs.
Yet it does not remove gravel nr stone.
Easy to O per ate— Gathers trash
at a walking pace — no need to stop or
stoop. Weighs less than 100 lbs., perfectly
balanced. 30" intake for wide pick-up.
Lorig Life, Service - F ree —
Powered by 21/2 HP Briggs Stratton 4
cycle engine that operates at 2/3 rated
RPM. No chains, belts, pulleys or sprockets
to lubricate or replace.
for literature and price, write Dept. A
Mid East Sales Co.
Box 62
Lockland, Ohio
BOXOFFICE October 19, 1957 63

IN-CAR HEATERS
Continued from preceding
page
operators of 29 indoor and 9 outdoor theatres
in Indiana—has not ventured to expand
its wintertime program.
Explains Wolf: It's essentially a lack of
customer potential.
Among the points to be considered when
deciding on whether to institute a wintertime
program, customer potential, he says,
is perhaps the governing factor.
FOR THE LARGER
TOWN
"A community of 75,000 to 100,000 persons
is worth a shot," Wolf says. "A large
potential of customers is vital to a yeararound
program. But a town of, say, 15.000
population normally just doesn't have this
potential."
Rotary
Mower
GffA VEL Y
>teater-witk,
%j[sss work/
in neat as a pin! . . .
Build your boxoffice receipts by keeping the area around your drive-
The powerful 5-HP Gravely Tractor powers 30
rugged, dependable tools for every mowing or ground maintenance
job! All gear drive, power reverse. Dependable power that will cut
your maintenance costs fast'.—gives you a more attractive theatre
with less work! Push button starter optional. Avoilable on Eosy Pay
Plan.
"Power vs. Drudgery" booklet tells how Gravely POWER
and versatility solve these upkeep problems quickly,
casilv FREE—write for it today'
GRAVELY TRACTORS, Inc.
BOX 56 DUNBAR, W. VA.
FMELD-TESTED SilVCE 1922
Cost of installing the heaters is another
prime factor to be considered. It's advisable.
Wolf believes, to install the necessary
wiring for heaters at the time the theatre
is constructed—as was done in Gary.
Otherwise, the expense can be prohibitive.
Says Wolf. "When we figure what the
cost would be for digging up our ramps,
trenching and burying the wiring, the potential
income just isn't great enough to
make a good investment."
Once your program is under way, damage
to the theatre's ramps and grounds
from hard wintertime wear must be reckoned
with. Wolf estimates that "You'll always
have an outlay of $2,000 or $3,000 for
ramp repairs after a winter season."
Still another expense connected with a
winter program, relates Wolf, is the need
for some type of snow-clearing apparatus.
Y&W outfitted a jeep with a snowplow
which clears runways of snow shortly before
show time. Another jeep is used to
give stranded motorists a helpful push.
Y&W charges a 10-cent rental fee per car
.v"!::^ P\
^ MAlf TON
I O AD (
.^

'
of the ledger. But don't expect a bonanza."
What, besides revenues, are the advantages
of keeping your doors open all year?
Wolf points out that you also keep the
moviegoing habit alive among your patrons,
and your theatre staff intact for the summer
boom.
Wolf adds, "Because of the highly competitive
situation which drive-ins face today,
I'd think twice before putting heaters
in. The fact that we might take some of
the other fellow's business away is not
what we're looking for.
f
GUARANTEES
NO MORE
•••
WILL ELIMINATE YOUR MOSQUITO COMPETITORS.
WITH PIC YOU CAN BETTER YOUR BUSINESS
AND AAAKE MONEY BESIDES!
If You Shut Down for Winter,
Store Arc Lamps Properly
If you want your arc lamp to be in good
condition when you reopen your drive-in in
the spring, the entire unit should be carefully
cleaned with a vacuum cleaner. Remove
the base pan to clean the bottom of
the lamphouse.
Next, remove the blower housing iwith
screen) on the forward ends of the drive
mators by removing the three attaching
screws. Clean the wire mesh and the centrifugal
fan blades with a brush or blow out
with an air hose.
Remove the positive drive roller assembly
and. while spinning the drive rollers, immerse
the complete assembly in a can of
kerosene to flush out any lubricant which
has caked in the drive roller unit. Now
relubricate heavily enough so that parts of
the feed mechanism cannot rust over the
winter months. In the spring, heavily lubricated
parts should be again cleaned and
relubricated for operation.
ATTEND TO NEGATIVE FEED
Clean the negative head feed mechanism,
especially the two guide rods, and relubricate
thoroughly.
The positive carbon contacts should be
cleaned with a soft bristle brush. Do not
file contacts to clean them. The guide rods
of the upper carbon contact should be
cleaned with number 400 emery cloth.
In order to prevent dust and winter
dampness from entering the projection
room, the exhaust system should be plugged
up or removed.
Carefully wrap the lamps with some
heavy material to keep any dust from getting
in or on the lamphouse and the
mechani.sm.
This advice should be followed for any
make of arc lamp used in drive-in theatres.
—Wesley Trout
Rust menace is a constant threat to
evei-y drive-in unless a practical painting
system is maintained. Complete removal of
rust from a metal surface before painting
no longer is necessary provided use is made
of one of the new special rust-arresting
primers. This type primer must be followed
by a finishing paint specially developed for
use with this rust-inhibiting primer.
BOXOFFICE :: October 19. 1957
Compfete
DRIVE-IN EQUIPMENT
Ballantyne Dub'l-Cones
Protected against Pressure, Shock and Weather
Cars can roll over it and, unlike speakers with
flexible cases, the interior remains in perfect
shape.
Drop it, toss it, it's safe because the new Dub'l-
Cone is rubber cushion mounted and has special
new bosses that keep it aligned.
A new tamper proof grill prevents breakage and
a unique, perforated aluminum screen protects
the speaker.
Ballantyne's die-cast aluminum case is practically
indestructible. All interior parts are weatherproofed
against dampness.
AMPLIFICATIOH
.
/iffT: ffm ipw vy^. a?}
'm »?" asw sffis VK'ieK. sfc
«TT rm- irwwp wrf. wn b?» .
;SfrrT v^rt bwi wm WSVK swk
.
;!BCTWT9 ^i^yr^irsntr: y^^
vm f»s ?("•'— aSB »«•"*»;
'
fpm ««« w^tPff WW "TS V^
^jt j»*w Bse »-» wn PT w^
\^ WTf vr?: rr; btt stw f^,
^
N^JHS
1?;^' 1BT TW *r»ir~
\.-^ vrr. rm s^ r-^.-
MX, RX and KX Systems designed for Drive-Ins
Many, many iystems are adaptations from
public address or other sound systems. These
systems don't give enough power for even
average sound. In contrast, Ballantyne's MX,
RX and KX sjstems were designed and engineered
exclusively for drive-ins. When field
wire undergoes normal deterioration, Ballantyne
surplus power systems drive through
partial shorts. The result is plenty of volume
a whole lot longer.
% Ballanti/ne (p
1712 Jackson St. Omaha, Nebraska

MAINT
THE
RATION
VACUUM CLEANER
AND
THE FLOOR MACHINE
Their Duties in the Theatre and How to Get the Most Out of Them
By DAVE E. SMALLEY*
There are two kinds of motorized
equipment which are, in most cases, essential
to the efficient daily maintenance of
the theatre. These consist of the vacuum
cleaner and the electric floor machine, the
former of which is the more important of
the two because it provides the most effective
way to remove dust and small litter
from the building.
While most of our readers are already
familiar with these machines and their
functions, it is doubtful if they are making
use of all the possible services of which
these machines are capable. There may
also be some question as to the kind of
machine in each classification which is
best adapted for theatre use. In corLsidcration
of these problems, let us discuss one of
the two classifications of equipment at a
time, beginning with the vacuum cleaner.
I. The Vacuum Cleaner
While there are several types and many
designs, the primary function of all vacuum
cleaners is the same, that of creating suction
by which a flow of air draws dust and
small particles into its stream and finally
separates from them by means of a filter.
For larger floor areas, the industrial
type of vacuum cleaner is preferred. It
consists of a tank on casters or wheels and
affords much greater accumulation capacity
than the household variety. As the
dirt-borne air flows in, the heavier and
larger particles drop to the bottom of the
tank, while the fine dust is
trapped by the
filter. The filter may be a fabric bag attached
to the exhaust outside this tank,
or it may be a filter of fabric, metal wool,
or disposable paper fixed inside the tank.
The machine with the outside bag is noisier
in operation than those with the inside
filter, but there seems to be little difference
in the efficiency of the two methods.
Most industrial-type vacuum cleaners are
adaptable for picking up water as well as
dry accumulations. In some cases the inside
dust filter is lifted out and replaced
with a so-called "suds shield." since moisture
mixed with dust would clog up the
meshes of a fabric filter.
Moisture is also damaging to the motor
so that most industrial machines are nowdesigned
for the air stream to by-pass the
motor.
The average industrial vacuum cleaner
is adapted for utilizing many different
kinds of attachments or "tools." each for a
different function, some of which functions
we shall describe herein. However, most
machines are quoted at a price which includes
only the essential tools: the hose,
the wand and the floor nozzle, leaving it
to the purchaser to buy only such extras as
he may need.
OFFERS TOP EFFICIENCY
In the way of cleaning efficiency no
other method approaches the vacuum
cleaner. It reaches dirt w'hich can be dislodged
by no other means and it accomplishes
this result without pro.iecting any
part of the dirt into the air. It is. therefore,
not only the most effective method
for removing accumulations but is the most
sanitary. For example, in cleaning around
the seats of the auditorium, the accumulations
around the legs of the seats are readily
sucked out. where as in sweeping with a
broom, only a part can be removed with
twice the effort.
In using the industrial vacuum cleaner
in the auditorium, it is often suggested that
heavy litter, such as popcorn boxes, be
blown forward under the seats. This is
done by attaching the hose to the exhaust
of the machine. Some operators object to
this method because it tends to raise the
dust from the floor, necessitating its later
removal from seats and other surfaces.
A better method for cleaning the auditorium
floor is to first sweep with a broom
all heavy litter into the aisle where it may
be scooped up with a dust pan in each
hand. Then the vacuum cleaner is used
to suck up the dust and finer particles.
During the process of vacuum cleaning
the auditorium floor, the seats may be
vacuum cleaned as you proceed.
The machine is left rin the aisle. The
•Dave E. Smalley, a
long-time contributor
to The Modern
Theatre on problems
of good housekeeping
in the theatre, is
managing editor of
Better Maintenance.
He also conducts the
Questions and Answers
on Maintenance
column in The Modern
Theatre.
t
Dove £. Smalley
cleaning begins at the aisle and proceeds
between the seats to the length of the
hose and wand. The hose should be eight
or ten feet long and the wand about four
feet, giving you a reach between the seats
of about twelve or fourteen feet, more than
half-way of the row. The aisle manner is
also vacuiun cleaned as you proceed down
the aisle.
Vacuum cleaning of all the floor area
should be a daily chore. It is especially important
that the carpeting be cleaned dally,
removing imbedded dust and the grit
which, tmder pressure, cuts the pile at the
base.
Too often, however, the vacuum cleaner
is thought of only as equipment for cleaning
floors, whereas, it has several other
essential uses. Of these the most important
is cleaning the screen, especially for
removing dust which tends to collect on
the horizontal seams of the new widescreens,
SOFT BRUSH
FOR SCREEN
Because any accumulation of smoke or
soot on the screen would cause a streak if
rubbed or touched by a hard tool, a very
soft brush is used on the end of the wand.
The Venetian blind brush, consisting of
long, soft bristles in a small, round rubber
back, is w^ell adapted for the puiTWse.
If the motor-fan assembly is made to
fimction as a separate unit, the screen may
be fairly well cleaned by the blower function,
being sure that no dust still resides in
the fan and hose to add more dust to the
screen.
By use of high-up tubes, consisting of
two five-foot aluminum tubes fitted together
end-to-end, the walls of the theatre
may be vacuum cleaned, an effective
method for cleaning perforated acoustical
walls.
With the high-up tubes, drapes and
draw ciU'tains may be easily cleaned each
day. preventing a du.st and smoke coating
that becomes harder to remove the longer
it is neglected. Light fixtures may be
cleaned either by the suction or blower
function of the vacuum cleaner.
If adapted for picking up w'ater. the
vacuum cleaner is highly effective for removing
scrub water from bare floors and
shampoo suds from carpeting. A special
squeegee nozzle is used for these purposes.
Emergency uses, such as in the case of
flooding from storms or bursted water
66
The MODERN THEATRE SECTION

YOU CAN SAVE
TIME .
. . MONEY
.
.
Yes, drive-in owners have found that you can keep
your grounds clean, quicker and cheaper, with the
new
PORTABLE
INCINERATOR CART
One man does the work of many . . . burns all refuse
right on the spot. Just right for paper, leaves, twigs,
etc. Large capacity, 18 cu. ft., yet perfect balance
mokes it easy to handle. Wide wheel treads; all
welded steel construction means lasting wear.
Hundreds of satis- -\
fied users. CUTS llj\
CLEAN-UP TIME / fr
IN HALF! '( V ' //
Shipped uncroted by
prepaid Rwy. Exp.
%7A50
74
COMPLETELY AS-
SEMBLED (West of
Miss, add $12)
WRITE TODAY TO DEPT. MT
COUNTY SPECIALTIES
p. O. Box 968 Grand Central Station
New York 17, N. Y.
DRIVE-IN THEATRES!
Practically DOUBLE
Yearly
*^^
GROSSES*
-'
INSTALL
"Hot-Shot"
In-the-Car
HEATERS!
Low-Cost,
Smoll,
Light, Compact, Rugged,
Economical, Ample Power.
•By adding heaters (a 10 to 20% total investment
increose) yearly grosses ore nearly doubled!
EASY TERMS!
Call Your Favorite
Theatre
Dealer.
Independent
Supply
1206 CHERRY ST.
mMimmm
TOLEDO 4,
OHIO
DRIVE-IN
SPEAKER
REPAIRS
The Low Cost Way For
In-Car Speaker Maintenance
Aluminum Base Voice Coils
And Moisture-Proofed Ports
Fast Guaranteed Service
3" 4" - 5" $1.10 per Speaker
EVANS RECONING SERVICE
61 1 Forest Ave. Des Moines, Iowa
pipes, make the industrial vacuum cleaner
further valuable around the theatre.
If you are buying a new vacuum cleaner,
here are some points to remember: The
efficiency of the machine is judged by
three qualifications, the waterlift, the air
velocity and the air volume.
The waterlift refers to the height to
which the suction raises water in a "U"-
shaped glass tube and it runs from 40 to
70 inches. A fair average for a good machine
is about 50 inches. The velocity indicates
the speed of air passing through
the machine, usually somewhere between
200 and 400 miles per hour. The air volume
refers to the cubic feet of air moved
per minute and averages from 175 to 250
C. P. M.
II.
The Floor Machine
While probably less essential than the
vacuum cleaner as a theatre maintenance
tool, the floor machine performs services
not duplicated by any other means.
If you wax your bare floors, daily buffing
with the floor machine will remove
the mars cf traffic and restore the polish.
Often a waxed floor appears to require rewaxing
when all it needs is buffing—saving
wax and labor.
But whether the floor is waxed or not.
daily buffing with a machine provides a
cleaning action which often relieves the
need for mopping.
Except on terrazzo or marble floors, a
steel wool pad under the floor machine increases
the cleaning efficiency. Steel wool
should not be used on terrazzo or marble,
since particles of the wool left on the surface
may rust and cause stains. Some machines
are provided with special holders
fcr steel wool pads, but a well-worn scrub
brush also serves very well.
BEST METHOD FOR DIRTY FLOORS
Scrubbing with the floor machine is the
fastest and most effective way to clean
very dirty floors. A regular floor scrubbing
machine is a conventional polisher
with a solution tank attached to the handle
or top of the motor. The flow of the solution
is controlled by a lever at the handle
bar of the machine.
Except for shampooing carpeting, a conventional
polisher may be made to serve
as a scrubber without a solution tank, it
being merely necessary to replace the
softer Tampico polishing brush with a stiffer
Palmetto or Bassine brush. Pour pools
of the cleaning solution on the floor and
scrub with the machine. Rubber floor
squeegees and "pick-up" pans may be used
for removing the dii-ty scrub-water, though
a vacuum cleaner will serve much better.
The theatre carpeting should be shampooed
at least once a year and this is done
quickest, easiest and most satisfactorily
with a floor scrubber which feeds from the
solution tank through the middle of the
brush. A special "center-feed" brush is desirable,
but not essential. If the solution
Continued on following page
Superior Design,
Construction and
PERFORMANCE
far
greater
/ strength and
SAFETY !
PLAYGROUND
AND SWIMMING
POOL EQUIPMENT
The wise choice of experienced
buyers for nearly half a century,
VJkm FOR LITERATURE
V_
AMERICAN
PLAYGROUND DEVICE CP.
ANDERSON, INDIANA, U.S. A.
WORLD'S UltGeST MANUFACTURERS OF FINE
PARK, FICNIC, PLAYGROUND, SWIMMING
POOL AND DRESSING ROOM EQUIPMENT
SIGNS. INC.
still
the
drive-in
makes
finest
theatre
screens in
the
business
Installations
from
Coast to Coast
SIGNS,
INC.
48 Geneva Ave., Boston 21, Mass.
BOXOFFICE ;: October 19, 1957 67

THE
FLOOR MACHINE
Continued from preceding
page
Note how perfectly the
TEXTEEL seat bottom
matches with the ordinary
sect bottom. TEX-
TEEL replacement seats
show no variation when
installed within your
present seats and actually
enhance the appearance
of a seat row.
• Woven of stee/ — guaranteed Indefinitely against cutting or
burning!
• As comfortable as regular theatre seats!
Ideal for replacing damaged seats,
of theatre seats!
.fits all standard brands
Note how perfectly the TEXTEEL seat bottom matches with the ordinary seat
bottom. TEXTEEL replacement seats show no variation when installed with
your present sects and actually enhance the appearance of the entire row.
Here's the answer to a problem that's
been plaguing theatre owners for
years. The No-Cut Texteel seat bottom is mode of fine alloy steel wire . .
it's practically indcstructablel And yet it is amazingly comfortable! The
springy, resilient woven steel fabric is constructed in the form of a cushion
... it looks good and slays new looking. Shows no obvious variation from
surrounding seats. Can be installed in a few minutes ... no special skills or
tools are required.
Sfop seof damage in your theatre . . . order NO-CUT TEXTEEL seat bottoms
from your nearest National Theatre Supply branch!
Of CONSISTENT OUAIITY AND OUTSTANDING SERVICE
NATIONAL THEATRE SUPPLY COMPANY
Branches Coast to Coast
J
feeds down behind the brush, the machine
will serve the purpose, though care must be
used not to get the carpet too wet. As the
solution is deposited behind the revolving
brush the latter must be drawn back on to
it promptly.
Shampooing the carpeting is not a difficult
process. A shampoo should be selected
which creates a rich, stable lather under
the revolving brush of the machine. The
lather .should hold the dirt in suspension
long enough for another operator to pick
it up with a vacuum cleaner. By making
the last stroke of the vacuum nozzle in
the natural direction of the pile, laying of
the pile later will be greatly simplified,
mainly the removal of the foot prints. The
operator of the vacuum cleaner may walk
on the wet carpeting as he proceeds across
the floor behind the scrubbing machine.
RESTORED IN FIVE-SIX HOURS
If properly done, the shampooed carpeting
may be restored to use in five or six
hours, provided the room is
w-ell ventilated.
Stair carpeting may be cleaned by a
motorized upholstery cleaning machine, or
with a hand brush, followed with the vacuum
cleaner.
If you do not have a floor machine, or if
you contemplate buying a new one, you
may be interested in the different designs.
There are the concentrated weight machines,
which operate with all the weight
on the brush or brushes, and the divided
weight machines which divide the weight
between the brush or brushes and the
wheels.
The concentrated weight, single brush
machine is faster and is preferred for most
cases, but calls for a little skill to operate
it. Double-brush, concentrated weight or
divided weight machines are easier to handle
but considered by some to be less efficient
because they are slower and call for
manual effort. The concentrated weight,
single-brush machine is self propelling, being
guided by raising and lowering the
handle.
The popular sizes of floor machines
range from ten to 22 inches, the size indicating
the diameter of the brush. For average
theatre use we would recommend a
15 or 16-inch machine. If the floor area
to be machine cleaned is relatively small,
a
III.
14-inch machine should be adequate.
Care of the Equipment
To get the most efficiency and the longest
service from your motorized maintenance
equipment it is essential that it be
properly cared for.
Clean all parts of the vacuum cleaner
and empty the tank each day it is used. It
is particularly important to clean the fabric
filter. If it is an outside bag, reverse it
frequently and brush it clean. If it is an
inside fabric filter the outside of the filter
The MODERN THEATRE SECTION

'
.should
ADLER
NEW
SNAPLOK'
CHANGEABLE
PLASTIC
LETTERS
Snap on and off frames easily.
Testing lab reports these new 4"-
6" 8"-t0"-12'-17"-24" letters stay
firmly on frames even in a 60-mile
wind . . . and spring clip keeps its
gripping power even after letter
lias been changed 20,000 times.
•
Write for Free Cataloo of Adier "Third
Diiiieiision" Chanjcable Plastic & Cast
Aluminum Letters . . Stauiless Steel
.
Frames Glazed with Glass or Plastic . . .
Low-Cost 'Sectionad" Displays.
ADLER
SILHOUETTE
LETTER CO.
11843-A West Olympic Blvd.
Loi Angeles 64, Calif.
Special
VISIT OUR NEW
SHOWROOM!
Manko Fabrics Co., Inc., is proud to announce
that it is now locoted at its new, larger ond
more convenient quorters in the Film Centre
building corner store at 45th St. and 9th Ave.,
where it will be better able to serve its growing
clientele of theotre customers.
Typical of the values we have to offer is a
tailored seat cover made of durable leatherette
and contrasting or matching sides of leotherette
for only 85 cents per sect. Combination covers
of corduroy or other fabrics slightly higher.
Moil your old cover to us with check for $1.50
to cover handling ond moiling costs, and we will
send you o new custom-mode cover in the
closest match available from our large stock. We
guarantee to fit oil standard makes of chairs.
Minimum order 25. SPECIAL: On orders of 50 or
more, special discount of 5% will be given.
We con furnish complete line of leatherettes,
mohairs, corduroys, velvets, nylon fabrics and
other-top quality materials for both seats and
bocks. All fabrics sold by the yard or pre-cut
if desired.
Samples. Quotations. Price List Sent on Request
MANKO FABRICS CO., INC.
SEATING DIVISION. Film Centre Building
S30 Ninth Ave.. New York 36, N. Y. CI 5-2SS0
CARBONS ARE MONEY!
Burn 'em S/iort or Burn 'em Up W/f/i
Ihe Amazing EUREKA PIN CORE
Method (pat. pending):
Used throughout the v^orld. Eureko's simple
carbon saver method is one of
the most outstanding achievements in projection
since Suprex Carbons. Complete outfit
for Suprex Carbons 7, 8, 9mm only $10.00
tor Block Carbons 9, 10, 11, 13.6mm. ...only 14.50
Satisfaction guaranteed. State carbon size and
moke of lamp. Order today. Remit with order
and you save C.O.D. charges.
"PAYS FOR ITSELF ALMOST IMMEDIATELY"
ECONOMIZER
ENTERPRISES
524 W. 43rd St. Los Angeles 37, Colif.
be brushed frequently to clean.
After picking up scrub water, empty and
rinse the tank as soon as finished. Never
allow scrub water to remain in the tank
to sour and become offensive. Be sure the
air-stream is unobstructed from the nozzle
to the tank.
Wipe off the floor machine each day and
remove the brush to hang it on a peg or
nail. Never allow the weight of the machine
to rest on the brush when not in use.
Mashed brushes cause the machine to wobble
in operation and greatly reduce the efficiency.
Vacuum cleaner motors are usually
greased for life, but floor machines occasionally
call for a little additional oil,
in which case follow the instructions of the
manufacturer.
MAINTENANCE
TIPS:
This is the time of the year to ask . . .
IS YOUR BOILER SICK?
—or are you getting it ready for the
winter season?
Now is the time to get that heating
equipment in shape. If you have a
boiler, PLUSH IT DOWN and check
all piping for leaks.—Check all controls
—and be sure to CHECK AND DOUBLE-
CHECK the LOW WATER CUT-OFF,
water fillers
and other safety devices.
Have your local gas company check
gas burner and pilots. Make doubly sure
safety pilot devices are in order and
working properly.
Check your blowers and motors for
proper lubrication. Check belts for
correct tension and condition. Clean
motors and blowers and make sure fan
houses are clean and free of all junk.
If you do not have boilers, but your
equipment consists of unit heaters or
forced warm air systems, practically the
same maintenance rules and suggestions
will apply.
*
AIR CONDITIONING SYSTEMS
They need special attention too!—It's
about time to shut them down for the
winter season and you will want to
wrap 'em up good. Make doubly sure
that condensers, pumps and piping are
drained thoroughly. This is important
because a freeze-up might cost you some
real money. Clean condenser and washer
pans after they have dried out—and
why not paint these pans now!
You have detailed instructions on
winter shut-down of cooling plants.
Follow these instructions and you won't
go wrong.—Just one precaution. If
you're not sure you can pump down
your refrigeration system—don't try it
but get some one who knows how.
KEEP YOUR EQUIPMENT CLEAN
AT ALL TIMES!
All roofing material should be inspected
frequently and repaired.
When You Specify
ASHCRAFT
You may be
sure you are
obtaining
The BEST!
Recognized
the world over as
The LEADER
in
motion picture
projection !
C. S. ASHCRAFT
MANUFACTURING
36-32 THIRTY-EIGHTH STREET
LONG ISLAND CITY 1, NEW YORK
CO.
Theatre Owners Acclaim
ORCHID
PROMOTION
AS GREAT BOX OFFICE STIMULATOR
From a drive-in theatre in Florida*, ". . .
orchids arrived in pertect condition . . . hod
a tull house . . . hope to repeat promotion
".
in neor future!" . . . from Wisconsin*, . .
gave orchids for Mother's Day . . . mothers
loved them . . . wont to use promotion
again!" . . . from Arkansas*, . . orchids
".
truly beautiful . . our promotion great success
.
. . . best we've
just a few of the
ever had!"
many letters
These are
we receive
drive-in theotre owners
ocross the country praising the Vondo
from theatre and
Orchid Promotion. The exotic, dointy orchids
are flown dewy fresh from Hawaii
o thrill to every woman who receives
one! See Promotion
can for . . . cost but
. . .
how the Vonda Orchid
MAKE MONEY YOU
a few cents each! Try it yourself!
'Names on
request.
Write today for illustrated brochure on
how to stage your Orchid Promotion. We
furnish newspaper mats, window streamers,
advertising material and tell you how to
stage your promotion. Ask about other
Hawaiian Flowers for Sales Promotions.
H. C. KRUEGER - FLOWERS OF HAWAII
Depf. B0105, 670 S. Lafoyette Pk. PI.
Los Angeles 57, California
SPLICE-0 -FILM
In 3 seconds a perfect scrape
within 1/10,000 of an inch.
AUTOMATICALLY
The HARWALD Company
1245 Chicajo Ave, Evanston, III.
BOXOFFICE :: October 19, 1957 69

THE JANITOR'S MANUAL ... An informal Guide to Better Theatrekeeping
The Janitor— He's a most important fellow in the circuit! It is he who must
make our properties shine and it is he who can make people say . . . "Gee! This is a
nice theatre, it's so cleon!"
He is a guardian of property—the first to note that something isn't right— or that
it is wearing out.
This paper is prepared with the thought that it does not deal with a regular schedule
or system. But, it has been prepared with the thought that the suggestions and
ideas contained herein should be a part of the janitorial system in any theatre.
Follow these thoughts and ideas. They are "musts" in developing a system that
will moke your theatre shine, and these ideas will help you keep it clean without a
maximum of labor—for many of the ideas presented here will save you time and
extra
labor!
SUCTION CLEANING
tran.sport handle of unique design that enables the operator to take the
cleaner anywhere easily, a motor of our own make which delivers lH
HP on the job—continuously, stainless steel or enameled steel container
as desired, push-button hose connection, extra large rear wheels or 4
caster base as desired. Both are readily converted for use on a 55 gallon
steel drum for big volume work.
SUPER
SUPER MODEL BP.2
MODEL BP.2
.Special internal filter,
ing. non-corrosive.
Here is suction cleaner performance that reaches into new areas
... a wider range of utility . . . more ease and speed in operation
... a new lower cost of maintenance.
Both these new Supers provide wet and dry pick-up and blowing, a
Self-clean-
SUPER MODEL RS-1
Outside bag filter carried on transport
handle. Removable motor and
fan unit easily carried about by
...
W**"*' .1'"'oui"
0>1»'
SUPER MODEL RS-1
special design handle for blowing,
do.se-up work and limited volume
suction cleaning.
Phone your local Super distributor
or write for data about these and
other models of Super Suction
Cleaners and Super -service floor
machines.
"(P»i«.

S.0.£.
PulcUad-ed. Sup^ltf,
^eaie^i Cnti^e Stock.
COMPLETE PROJECTION
a SOUND EQUIPMENT
FOR THEATRES & DRIVE-INS
SUPER SIMPLEX, BRENKERT RCA. MOTIOGRAPH AA-
Send ior quotation stating preference in equipment—or
give projection distance and picture
size—so we can recommend your BEST BUY.
ARC LAMPS—All in good condition
Peerless Magnarcs -— ^ S395 pr.
Others irom $200 pr.
Con be rebuilt to look and operate like new
ior $200 per pair.
STRONG 6 TUBE RECTIFIERS
85 Amp 220 volt Single Phase S595 pr.
80 Amp 220 volt 3 phase J495 pr.
70 Amp 220 volt 3 phase S495 pr.
NEW ROTH CENTURY GENERATORS
With control panels and rheostats:
100/200 Amp, S995 — 150/150 Amp, $1,095
SPECIAL OFFERING!
ASHCRAFT HYDRO-ARCS 85 Amp Lamphouses
(15" reflectors).
ASHCRAFT 85 Amp Selenium Rectifiers excellent
condition.
ALL FOR $1,575
• Time Deals Available
S.O.S. CINEMA SUPPLY CORP.
Dept. C, 602 WEST 52 ST., N. Y. 19 Cable: SOSOUNO
RAYTONE
k
V
f
^r
V^
SCREEH SURFACE
FOR EVERY NEED!
WONDERTONE
a new screen that has demonstrated
it's excellence for
Todd-AO. Now in use at the
majority of these installations.
Gain of 1 509?^ but equal
to white at the sides!
XR-170
the newly developed "Pearl"
with the magic non- yellowing
ingredient. Gain of 200%
but available with higher or
lower values as well. No visible
fall-otf at the sides.
HILUX&HILUX JR.
metallic screens, guaranteed
to give brightness, definition,
even light distribution. In
use all over the world.
More fhan 30 years of screen know-how.'
SCREEN CORP.
165 Cltrmont Ave., Brooklyn 5, N.V.
MidwKt: 40r W. it. Chorlo Rd., lombord, IIL
MUST BE CLEAN, and free from scale!
Until this is accomplished, use a halfpound
of drain cleaner each day in the
fixtui-e, thereafter one day in every two
weeks.
11. PLUSH VALVES AND NICKEL
TRIMMINGS SHOULD BE POLISHED
AT LEAST ONCE A WEEK!
12. THE RESTROOM FLOOR SHOULD
BE MOPPED as often as necessary to keep
it immaculate. Many times in one day in
wet weather if cleanliness so requires.
13. THE ENTRANCE TO THE THEA-
TRE mu.st be kept spotless. It should be
cleaned in the morning and the sidewalk
should again be brushed just before the
theatre opens.
14. YOU MUST HAVE A SOURCE FOR
AMPLE HOT WATER. And this, used
with lots of Ivory soap flakes, is one of the
nicest and "sweetest smelling cleaners"
known to man.
15. WALLS, STALL PARTITIONS AND
DOORS in the restroom should be washed
down once a week, at least, to maintain
them in keeping with the whole idea of
sanitation that your toilets should display.
16. CLEANING OF THE THEATRE
.should adhere to a definite schedule every
day. which includes every part of the house.
You must w^ork this schedule out with the
manager. By following a well -scheduled
routine, no part of the theatre will go
uncleaned for any gi'eat length of time.
17. ARRANGE YOUR SCHEDULE so
that it eventually covers all sections of the
theatre property. The back-stage, basements,
cooling rooms, storage rooms, et
cetera are just as important as any other
part of the theatre.
18. THE JANITOR SHOULD REPORT
REGULARLY any torn seats, and any protruding
objects such as nails, broken rails,
broken wood or seats which might cause
damage to the patron's clothing or in some
way cause an accident! You also should
inform the manager of any evidence of
rats, mice or vermin around the theatre.
19. IN CLEANING A TILE LOBBY a
good quality hair-broom should be used
first. This is followed by sprinkling the
tile with water and while the floor is wet
you should shake or scatter a good cleaning
compound over the wetted surface. A
paste-like substance is formed and should
be thoroughly worked over the surface with
a good brush. Then mop thoroughly and
rinse mop thoroughly again. The amount
of compound used depends on the surface
and the experience and the common sen.se
you must exercise.
20. FOR THE MOVING OR REMOVING
OF CHEWING GUM: pui'e carbon tetrachloride
should he used. The application of
dry ice to a rug will also help. Use a rag
with CTC on rugs and drapes and a putty
knife on solid surfaces.
21. ALL METAL SURFACES MUST BE
POLISHED AT LEAST ONCE A VSTEEK!
Continued on following page
ITS A HIT I
in Philly
BUT...willitbe
a hit in your house?
It went over big in the Quaker
City . , . but before any show can
be a success in your house, your
equipment must be in condition
to roll it perfectly. Any show can
be a better show when equipment
performs properly. That's where
RCA Theatre Service comes in.
Protect your equipment and picture
investment with RCA Theatre
Service. RCA engineers have an
average of 13 years of servicing experience.
Let them keep your
equipment operating in top-notch
condition.
It will pay you to write now for
complete information!
Technical Products Department
RCA SERVICE COMPANY, INC.
A Radio Corporation of
America Subsidiary
Camden 8, New Jersey
TmKsl %
famous since' 1916
for the finest
in
curtain controls,
tracks and special
operating devices.
MmINC.
akron 4, ohie
BOXOFFICE :: October 19, 1957 71

THE
JANITORS MANUAL
Continued from preceding page
Seat or reseat
your theater
with INTERNATIONALS
Minimum maintenance expense
Quiet seat action
Concealed fastenings
Interchangeable seats and backs
All-steel frames and supports
Modern styling and coverings
Maximum patron comfort
Ask for on INTERNATIONAL Seating
Engineer to help you plan your house
seating, without obligation, of course.
International Seat Division,
Union City Body Company, Inc.
Union City,
the line that builds lines EQUIPMENT
at
imnmum
Your Bot- Office
Indiana
RADIO CORPORATION of AMERICA
Theatre Equipment Sa/es
Camden, N.J.
Tmk(i)® /" Canada: RCA VICTOR Company Limited, Montreal
Some, such a.s door handles and plates
must be done more often.
22. MIRRORS AND GLASS must be
kept spotles,s.
There are many good cleaners
on the market. Use one you like. Take
a tip! Most people use too much of this
material. Use less, or just as little as you
can get by with, and you'll find it is faster
and easier to handle.
23. METAL POLISHES ARE LIKE
NECKTIES. Everyone has his own taste!
Simply find a good one. One that you like,
and use it sparingly.
24. IN POLISHING WOOD WORK, a
type of liquid known as Powax can be applied
simply by wiping on with a cloth no
rubbing or polishing is necessary. It removes
surface dirt in the course of being
applied, and leaves a glossy, thoroughly
dry lustre that does not collect dust or
stain clothing,
25. THE VACUUM CLEANER should be
thoroughly cleaned after it is used every
day. Attention should be given to proper
lubrication and seeing that bolts and
screws are tight. Keep spare parts on hand
for it—such as belts—and light bulbs.
26. GOOD BROOMS AND BRUSHES are
very necessary to your doing a good job.
Close attention should be given to these
items as you will find that quaUty in these
items means much to a neat job.
27. ONCE EACH WEEK you should
have an appointment with the manager
when both of you can go over the theatre
together. This should be done so that you
each understand your problems and can
schedule special jobs without wrecking
your regular schedule. At that time you
should present to management any particular
problems that ai-e important to you.
This is a good time also to place any orders
for additional supplies,
28. ONE THING YOU CAN BE CER-
TAIN OF: When you unlock the theatre
in the morning it is going to be dirty again
by night. Your task is an "ever present
one" and, therefore, demands, more than
any other duty, the closest attention. Right
now cleanliness is more impwrtant to show
business than ever before. We have to
compete with nice restaurants, filling stations
and similar type businesses that have
made cleanliness a matter of great importance.
This makes a dirty, filthy washroom
a crime of the first magnitude.
29. WATCH FOR LEAKY VALVES AND
FAUCETS. They can cost money!
30. SPECIAL ATTENTION must be given
the sidewalk in stormy and icy weather.
You must discuss this problem with your
manager and handle it very promptly and
carefully
31. WHEN YOU HAVE COMPLETED
YOUR DAY'S WORK report to the manager.
You should check with him daily
on immediate problems.
72 The MODERN THEATRE SECnON

I
Theatre.
I
I
I
FOR THE EXPERIENCED MAN
Continued from page 38
ance of keeping the "penthouse" reproducer
clean. The next in importance, if
higla quality and continuous maximum output
is desired, is that the contact between
the sound track and the magnetic head be
of the best. The sound track must be properly
lined up with its associated head and
move over it in a line perpendicular to the
gap in that head. The contact of the film
must be equal on all four- heads and, of
course, tracks must be correctly centered
with respect to that gap in that head. Use
the degree of wrap of the film around the
head as recommended for various makes of
magnetic sound heads. This is also very
important for best quality reproduction.
SOUND HEADS SELF-LUBRICATED
Lubrication—Magnetic sound heads are
mostly self-lubricated and requn-e only
cleanmg. The tension rollers and impedance
arums have ball bearings and should require
no attention.
The large 32-tooth sprocket should be
cleaned daily. The sprocket pads should
be carefully adjusted for clearance; generally
the adjustment of the pads is just
enough for thickness of two films.
NOTE: It may sometime happen that
the magnetic head itself will become magnetized,
possibly through inadvertent contact
with a magnetized tool. It should immediately
be demagnetized as a magnetized
head will cause an increase in background
noise and may introduce microphonic
noises.
The alignment (azimuth adjustment) of
the gap in the magnetic head is extremely
important. Normally, this adjustment is
required only when a new unit is installed.
The adjustment is made using an 8,000 cps
test film and a volume indicator, rotating
the head assembly; that is, tilting it sidewise
up or down, for maximum response
on aU four tracks. This is an important
adjustment and should be performed very
carefuUy.
TEST LOOPS FOR MAGNETIC SOUND
i
, four tracks
Test loops and films are of paramount
importance for properly adjusting equipment
for magnetic sound. Here are the
most important ones: 1. Multifrequency
test reel various frequencies i
simultaneously; 2. Level balance test film
1,000 cps, four tracks; 3. Stereophonic test
reel, complete with picture with stereosound,
speech and music on all four tracks
and test for 12KC control signal; 4. Loudspeaker
balance reel, recording of identical
speech and music on all four tracks, progressively
in this order— 2, 1, 3 and 4; 5.
Constant level test film, 8,000 cps; 6. Azimuth
check; 7. Loudspeaker test for phasing
speakers.
Test loops and test films should always
be used in checking out the quality of sound
reproduction, gain, operation of all the
speakers, and the overall performance of
the enth-e system.
They "go out" to the movies for the
BIG THRILL
SEE THE BIG DIFFERENCE!
FREE
DEMONSTRATION!
MAIL COUPON TODAY!
Only B&L lenses show
EVERY THRILLING
DETAIL
Today's audiences want escape—the overpowering
impact of larger-than-life realism
on your screen. They'll keep coming
back for more, /'/ you satisfy them! Make
sure with B&L Super Cinephor Lenses
quality standard for clearest, sharpest,
true-color images. Maximum useful transmission
of carbon arc, uniform from edge
to edge, for today's most thrillingly vivid
screen image of all
35mm releases. Complete
line for all
projectors, from neighborhood
theatre to longest-throw drive-in.
BAUSCH & LOMB OPTICAL CO. .
72057 St. Poul Street, Rochester 2, N. Y.
'—'
I'd like a free demonstration of B&L |
Super Cinephor Projection Lenses
r~| Send me Data Broctiurc E-123
I
Name - _
Address - |
City Zone State ^ _. I
My Dealer Is
1
•
I
BOXOFFICE :: October 19, 1957 73

KNI-TRON SEL-TUBE
CONVERSION KITS
—the extro-ordinory method of converting those out-doted Tube Type Rectitiers to
Selenium the modern rectifying agent—now ovailoble tor 53 models of Rectifiers.
Through conversion you con— Increose Rectifier Efficiency— Eliminate Costly Tube
Rcplocemenfs— Sovc on Power—Uprote Your Rectifiers—at on Exceedingly L ow Cost .
KNI-TRON SELENIUM RECTIFIERS -^
from 40 omperes through 180 amperes for every possible theatre requirement.
Single ond three phose—featuring front ponel external control—down droft ventilation
eosily occessible Selenium Stacks sold under o four year pro-rated guorontee.
Compoctly designed including Arc Striking Current Minimiiers furnished
OS stondard equipment.
-^ KNI-TRON TUBE TYPE RECTIFIERS
with sturdy, heavy duty Tronstormers and Reactors— balancing Tronsformers used
throughout. Positive action patented "Keico" Rotary Top Switches used on all 8
models from 30 amperes through 80 amperes.
for full particulars write Dept. ' P"
THE KNEISLEY ELECTRIC COMPANY
Toledo 3, Ohio Windsor, Ontorio, Canada
Neat Restrooms
bring patrons back
#
PROJECTIONISTS
everywhere-know
and favor the
GRISWOLD
SPLICER
Electric-AIre
Hand Drying Service
...ef/m/nofes paper towel fire hazard!
Eliminalc paper towels and all ihcir mess,
nuisance and expense. Keep washrooms
neat and clean with far less labor cost.
Tamper-proof—always ready to serve. Recessed
or surface mounted types, engineered
for years of trouble-free operation. Write
for name of near by representative.
ENGINEERING
CORP.
3138 W CHICAGO AVE • CHICAGO 23. ILL.
CIECTRIC- AIRE of Conodo. 669 Tolbol St . Si Thomoi. Onl.
MODEL R-2
FOR 35MM FILMS
Exclusive features assure fast, accurate
splices on a frame line every
time. Sturdy, all-mctol construction
assures long, trouble-free service.
•
For details and prices write our
National
Distributor
AfiUMnada PRODUCTS CORP.
2S0 W 57th St , New York 19, N. Y.
GRISWOLD MACHINE WORKS
PORT JEFFERSON, NEW YORK
r.i'-tj'r.-, .iri;in,il .'ind s'lle makfr of
-cnuinc GltlSWOLI) Splicers.
UNDER-
COUNTERi
CASH DRAWER fo'g-
6co(n till^, Jeurrf-ncy rompirtmtntt,
W»rnin(t brll •nddisc tumbler locW.
Madc of Indikns hardwoods Smooth
lacquer interior. Natural lacquer
or office gray «xlerior (specify).
Site 18H' W X UH' D X 4H' High.
Ordff from your Theatre Suprly
Dealer or write
INDIANA CASH DRAWER CO.
P 0. Box 236B
Shclbyville. Ind.
PHIlllPS

USE THE FREE RETURN CARDS
FOR MORE INFORMATION
TAKE ANOTHER LOOK at the advertisements in this Modern Theatre BUYERS'
DIRECTORY and REFERENCE SECTION. See the Alphabetical Index of Advertisers on
the facing page; also the Condensed Products Index below. In both, FIGURES in the
Key Number shown for each manufacturer indicate the page on which that firm's
advertisement appears. The postcards below have numbers corresponding to the
page numbers—with letters added.
Circle the whole Key Number, including the letter,
corresponding to the page numbers of the advertisements on which you want more
information. Then: Fill in your name, address, etc., in the space provided, tear
out the card and mail.
FER BUYING
SERVICE
DIRECTORY
DERN THEATRE
BOXOFFICE
• If a product in which you are interested does not appear In this Condensed Index, or if a comprehensive
list of sources is required, turn to the general directory which begins on page 75. A
letter to each manufacturer will obtain the information you seek . . . and when writing, please
mention Modern Theatre BUYERS' DIRECTORY and REFERENCE SECTION of BOXOFFICE.
CONDENSED PRODUCT INDEX
ADMISSION CONTROL SYSTEM, DRIVE-INS
General Register Corp 33o
K-Hill Signal Co 64b
ATTENDANCE STIMULATORS
Flowers of Hawaii, Ltd 69b
ATTRACTION BOARDS AND LETTERS
Adler Silhouette Letter Co 69d
Hollywood Brands, Inc 48b
Nestle Co., Inc 51a
Reeses Candy 55c
Switzer's Licorice Co 54o
CARBON SAVERS
Coli Products Co 38c
Economizer Enterprises 69f
Phillips Electro Extensions 74e
M
PROJECTION
18 JOUND EOUIPMINT
1 ADVERTISING DISPIAY
7 FR«UTAGE
BARBECUED MEATS
Smithfield Flam & Products Co 55b
CANDY
Henry Heide, Inc.. ..43a
CONCESSIONS EQUIPMENT, DRIVE-IN
Samuel Bert Mfg. Co _48e
Sovon Co 62c
Supurdisplay, Inc 48o
Toastmaster Products 53a
12 LIGHTING
CONCESSIONS
21 tUTOMATIC VENDING
PLEASE PRINT
Name
Position
Theotre or Circuit..
Street No
City
State..
No
'Poi3tage Stamp ^
Necessary
if Mailed m
the United
States
20 TICKET OFFICE
22 MISCEtlANEOUS 23 DRIVE-IN EQUIPMENT
BUSINESS
REPLY CARD
First Class Permit No. 874 - Section 34.9 PL8.R - Kansas City, Mo.
MODERN THEATRE Section of BOXOFFICE
Dept
Reader Service
Buyers' Directory 1957
825 Van Brunt Blvd.
KANSAS CITY 24. MO.
MODERN THEATRE:

KNI-TRON
CONVERS
— fhe cxtro-ordinory method of converting
Selenium the modern rectifying agent— now
Through conversion you con— Incrcose Re
Rcploccmcnts—Sove on Power— Uprotc Yot
KNI-TRON SELENIUM REC
—from 40 amperes through 180 amperes for every poss
Single ond three phase— featuring front panel external con
tion—cosily accessible Selenium Stocks sold under o four '
Compoctly designed including Arc Striking
^^H nished OS stondord equipment.
!^^^
i
Toledo 3, Ohio
— KNI-TRON TUBE
'
—with sturdy, heovy duty Tronsformers or
throughout. Positive oction po ten ted "Keh
models from 30 omperes through 80 ampere
For full particulars write i
THE KNEISLEY ELECTR
CONCESSION FOODS
Smithfield Ham & Products Co 55b
CURTAIN CONTROLS & TRACKS
Automatic Devices Co 36c
Vallen, Inc 71d
DRINKS, SOFT
Canada Dry Ginger Ale, Inc 44q, 45a
Coca-Cola Co 2

NITRON SEL-TUBE CONVERSION KIT
Kneisley Electric Co 74a
POPCORN SEASONING
C. F. Simonin's Sons, Inc..
..55a
NI-TUBE TYPE RECTIFIERS
Kneisley Electric Co 74a
IGHTS, AISLE
Drive-ln Theatre Mfg. Co...
..61a
IGHTS, DIRECTIONAL
Drive-ln Theatre Mfg. Co...
..61a
IIARQUEE LETTERS
Bevelite Corp
..58a
POPCORN AND SUPPLIES
Monley,
Inc
PORTHOLE BLOWERS
Drive-ln Theatre Mfg. Co..
PROJECTION LENSES
..49a
..61a
Bausch & Lomb Optical Co 73a
Kollmorgen Optical Corp 34a
Projection Optics Co., Inc 36a
FER BUYING
SERVICE
DIRECTORY
DERN THEATRE
BOXOFFICE
AOSQUITO REPELLENT
Pic Corp ..65a
PROJECTION & SOUND
International Projector 36d
Westrex Corp 95a
14 PROJICTION
AINT FOR IN-DOOR SCREENS
Raytone Screen Corp 71c
PROJECTION AND SOUND SERVICE
1g
SOUND EQUIPMENT
S.O.S. Cinema Supply Corp 71b
LAYGROUND EQUIPMENT
1 ADVERTISING DISPLAY
American Playground Device Co 67a
Gome-Time, Inc 62a
Delmer F. Harris Co 63d
Miracle Equipment Co Bock Cover
Recreation Equipment Co 57a
PROJECTOR ARC LAMPS
C. S. Ashcraft Mfg. Co 69a
Strong Electric Corp 3a
7 fROHTAGE
CONCESSIONS
OPCORN MACHINES
PROJECTOR CARBONS
Manley, Inc 49a
Speed Scoop 48d
Carbons, Inc 33b
Notional Carbon Co 13o
21 AUTOMMK VENDINC
U
IIGHTING
PLEASE PRINT
Nome
Position
Theatre or Circuit.
Street No
City
State..
No
'Postage Stamp^
Necessary
if Mailed m
the United
States
BUSINESS REPLY CARD
First Class Permit No. 874 - Section 34.9 PL&R - Kansas City, Mo.
MODERN THEATRE Section of BOXOFFICE
Reader Service Dept.
Buyers' Directory 1957
825 Van Brunt Blvd.
KANSAS CITY 24,
MO.
MODERN THEATRE:

KNI-TRON
CONVERSi
— fho extro-ordinary method ot converting
Selenium the modern rectifying ogent—now
Through conversion you can— Increase Re
Replacements—Save on Power— Uprote Yoi
KNI-TRON SELENIUM REC
—from 40 amperes through 180 amperes for every poss
Single and three phase— featuring front panel external cor
tion—easily occessibic Selenium Stocks sold under a four
^^^1^^ Compactly designed including Arc Striking
^^^^^H nished as standard equipment.
mm — KNI-TRON TUBE
— with sturdy, heavy duty Transformers ar
throughout. Positive action patented "Kel'
models from 30 amperes through 80 ampert
Toledo 3, Ohio
For full particulars write I
THE KNEISLEY ELECTR
PROJECTOR PARTS
LoVez2i Machine Works.. ..37b
RECTIFIERS, SELENIUM KNI-TRON
Kneisley Electric Co 74o
REFLECTORS
Bausch & Lomb Optical Co 32o
Heyer-Shulti, Inc 34b
SANITATION EQUIPMENT
County Specialties
SCREENS FOR DRIVE-IN THEATRES
..67c
Signs, Inc 67b
SCREENS FOR INDOOR THEATRES
Stewart-Trans-Lux Corp 35g
SNO-KONES
Samuel Bert Mfg. Co. ..48c
SPEAKER, IN-CAR FOR DRIVE-INS
Ballantyne Co 65t
Drivc-ln Theatre Mfg. Co 61o
EPRAD
67d
United Speaker Co
62b
SPEAKER REPAIRS
Evons Reconing Service 67£
Minneapolis Speaker Co 63b
SPEAKER STANDS
Sonken-Galamba
STAGE DESIGNING
J. R. Cioncy, Inc
STAGE EQUIPMENT
Corp..
,.62c
..38b
J. R. Clancy, Inc.. ..38t
Neat Restrooms
bring patrons back
c
SEAT MAINTENANCE AND REPAIR
Manko Fabrics Co., Inc 69e
SEATING, THEATRES
American Seating Co Ilo
Heywood-Wakefield Co
16a, 17a
International Seat Corp 72a
Notionol Theatre Supply
68a
THEATRE EQUIPMENT AND SUPPLIES
Indiana Cosh Drawer Co 74

TO BETTER BUYING
THE PRODUCT-SERVICE
DIRECTORY
of The MODERN THEATRE
section of BOXOFFICE
S
DICORATING
lUllDING
MATERIAL
FURNISHINGS
19 STAGE EQUIPMENT
14 PROJECTION
2 AIR CONDITIONING
18 SOUND EQUIPMENT
10 HEATING
1 ADVERTISING DiSPlAY
17 SEATING
6 FLOORS and CARPETS
CONCESSIONS
11 INSULATION -ACOUSTICS
21 AUTOMATIC VENDING
12 LIGHTING
15 SAFETY DEVICES
20 TICKET OFFICE
13 PLUMBING 16 -SANITATION 22 MISCELLANEOUS 23 DRIVE-IN EQUIPMENT
JJ,
ow to u6e iit:
1. As will be noted by looking at the above chart,
the theatre equipment and supplies listings ore divided
into twenty-three (23) classifications, each numbered heading
keyed to the department of the theatre in which the
materials, equipments and supplies are used. Thus, for
example, if you are interested in items for the projection
room, reference to the chart will show the number of heading
(14) to look for in the following pages. Under each of
these numbered headings you will find numerous firms
which manufacture these items.
Product information, literature, prices, etc., may be
had without obligation by writing direct to any firm listed
herein. Say you saw it in the MODERN THEATRE BUYERS'
GUIDE, please, and if you will mention the key number of
the product in which you are interested (such as 1402—Animated
Screen Effects) it will help the company to identify
exactly the type of product or service you are seeking.
2. In event you are in search of some specific item
of theatre equipment, known only to you by trade name,
and wish to know the manufacturer and source of supply
thereof, refer to our alphabetized listing of MATERIAL
and EQUIPMENT BY TRADE NAMES on pages 91, 92, 93.
3. PRODUCTS ADVERTISED in this issue are listed
alphabetically on the cards facing this page and POST-
AGE-FREE POSTCARDS are provided for your convenience
in obtaining full information from the manufacturers without
obligation.
4. To obtain suppliers' literature on broader subjects
than those shown in the Alphabetical Listing of Advertised
Products (card) or The Key to Better Buying, use the
coupon below ... or to inquire concerning a specific subject,
company or product, use the reverse side of the coupon.
5. THEATRE EQUIPMENT and SUPPLY DEALERS,
v/ith current addresses, etc., will be found on page 94.
The MODERN THEATRE INFORMATION BUREAU
825 Van Brunt Boulevard, Kansas City 24, Mo.
Gentlemen: Please have suppliers iumish me with
information on:
n Acoustics G Complete Remodelingn Projection Lamps
n Air Conditioning Q Decorating
Seating
Architectural Service Drink Dispensers
n "Black" Lighting D Drive-In Equipment n Sound
n Building Material -D Lighting Fixtures n Television
n Carpets D Plumbing Fixtures n Theatre Fronts
n Coin Machines Projectors
Theatre
n Signs and Marquees
Equipment
O Vending Equipment
Address
City - Stal»..

New
ADVERTISING DISPLAY
Use the Index of Advertised Products at Poge 58 to find ad-data herein on popular items.
1 ADVERTISING DISPLAY
101-ADVERTISING MATS
Fepco, 221-222 N. 16th St., Omoha, Neb.
Metropolitan Mot Service, 303 E. 4th St., Los Angeles,
Calif.
Notional Screen Service Corp., 1600 Broadway, N. Y.
N. Y.
102-ADVERTISING PROJECTORS
Bodde Screen & Projector Co., 11541 Bradley Ave.,
P.O. Box 711, San Fernando, Calif.
ADMISSION SIGNS-See 123
103-ATTRACTION BOARD lEHERS
Adier Silhouette Letter Co., 11843 W. Olympic Blvd.,
Los Angeles 64, Calif.
Bollantyne Co., The, 1712 Jackson, Omoho 2, Nebr.
Bevelitc Corp.. The, 1615 Cordovo St., Los Angeles 7.
Drive-In Theotre Mfg. Co., 505 W. 9th St., Kansas
City 5, Mo.
Theatre Specialties, Inc., 1615 Cordovo St., Los
Angeles 7, Colif.
Universal Corp., 6710 Denton Drive, DoIIos, Tex.
Wagner Sign Service, Inc., 218 S. Hoyne Ave., Chicago
12, III.
104-AUTO BUMPER SIGNS
Ace-Hi Display Inc., 43 Michigan St., N. W., Grond
Ropids 2, Mich.
105-AUTO MARQUEES
Adicr Silhouette Letter Co., 11843 W. Olympic Blvd.,
Los Angeles 64, Calif.
BANNERS, FLAGS, ETC.-See 125
1 06-BllLBOARDS-PREFABRICATED
Sclbv Industries Inc., 1350 Ghent Hills Rd., Akron 13,
Ohio.
BIACK LIGHT EQUIPMENT-See 501 and 502
107-DATE STRIPS
Edaor S Bowmon, 682 Sixth Ave., New York 10, NY
Romor-Vidc Co., Chetek. Wise.
Theotre Soecioltles. Inc., 1615 Cordovo St., Los
Anaeles 7, Collf.
Universol Corp , 6710 Denton Drive, Dallas 9, Tex.
108-DISPlAY FRAMES, CASES & EASELS
Adler Silhouette Letter Co., 11843 W. Olympic Blvd.,
Los Angeles 64. Calif.
Advonods Co., 2108 Povne Ave., Cleveland, Ohio.
Bovelite Corp., The. 1615 Cordovo St.. Los Angeles 7.
E. S. Bowman 682-6th Ave., New York 10, N. Y,
Romor Vide Co Chetek. Wis.
Signs. Inc.. 48 Genevo St., Boston 21, Moss.
Supurdisplov. Inc., 1324 W. Wisconsin Ave., Milwoukee.
Wis.
Theotre Soecioltles, Inc., 1615 Cordova St Los
Angeles 7 Colif.
Universol Corp., 6710 Denton Drive, Dallas 9, Tex.
109-ELECTRIC TURNTABLES
Animntcd Disolov Creators, Inc., Ill So Sixth St
Mpls. 2. Minn.
J R. Cloncy, Inc., 1020 W. Belden Ave, Syracuse, NY.
110-FlASHED OPAL GLASS
Adler Silhouette Letter Co., 11843 W. Olympic Blvd
Los Angeles 64, Calif.
Bevelitc Corp., The, 1615 Cordova St., Los Angeles 7.
rhe MODERN THEATRE INFORMATION BUREAU
125 Van Brunt BoulovarcL Kansas City 24, Mo.
Theatre Speciolties, Inc., 1615 Cordova St., Los
Angeles 7, Colif.
Wagner Sign Service, 218 S. Hoyne Ave., Chicogo, III.
Ill -FLUORESCENT SIGNS
Ace-Hi Disploys, Inc., 43 Michigon St., N. W., Grand
Ropids 2, Mich.
Advonods Co., 2108 Poyne Ave., Clevelond 14 Ohio
Edgor S. Bowmon, 682 Sixth Ave., New York 10 NY
Dura Engraving Corp., 133 West 20th St., New 'York
Federal Sign & Signal Corp., 8700 S. Stote St Chicago
19, III.
Switzer Brothers, Inc., 4732 St. Cloir Ave., Clevelond
3, Ohio
Wooner Sign Service, Inc., 218 So. Hoyne Ave
'
Chicago 12, III.
112-FRAME and GLASS EQUIPMENT
Adler Silhouette Letter Co., 11843 W. Olympic Blvd
'
Los Angeles 64, Colif.
Bollontyne Co., The, 1712 Jackson Ave., Omaha 2
Bevelite Corp., The, 1615 Cordova St., Los Angeles 7
Pittsburgh Plote Gloss, One Gateway Center Pittsburgh
22, Po.
Universal Corp., 6710 Denton Drive Dallas Tex
Wooner Sign Service, Inc., 216 S. Hoyne Ave
Chicago 12, III.
113-FRAMES, POSTER
Bevelite Corp., The, 1615 Cordovo St., Los Angeles 7
Universal Corp, 6710 Denton Drive, Dallas, Tex.
114-INSERT FRAMES
Bevelite Corp., The, 1615 Cordova St., Los Angeles 7,
Colif.
Drive-ln Theatre Mfg. Co.,
W. 9th. K. C. 6, Mo.
Div. of Dlt-Mco, Inc., 505
Theatre Speciolties,
Angeles 7, Colif.
Inc., 1615 Cordovo St, Los
Universal Corp., 6710 Denton Dr., Dollos 8, Tex.
115-LAMP COLORING
CoDitol Stage Lighting Co.,
St., New York 36, N. Y.
Inc., 527-529 W. 45th
LETTER MOUNTING UNITS-See 103
116-lEnERS, SILHOUEHE
Adler Silhouette Letter Co., 11843 W. Olympic Blvd.,
Los Angeles 64, Colif.
Bollontyne Co., The, 1712 Jockson Ave., Omoho 2
Bevelite Corp., The, 1615 Cordovo St., Los Angeles 7
Notional Theotre Suoplv. 92 Gold St.. New York, N Y.
SOS. Cinemo Supply Corp., 602 W. 52nd St., New
York 19, N. Y.
Wagner Sign Service, Inc., 218 So. Hoyne, Chicago, III.
LOBBY DISPLAYS, ANIMATED-See 108
117-LOBBY SIGNS,
NEON
Adler Silhouette Letter Co., 11843 W. Olympic Blvd.,
Los Angeles 64, Colif.
118-MARQUEES
Adler Silhouette Letter Co., 11843 W. Olympic Blvd.,
Los Angeles 64, Calif.
Bollontyne Co., The, 1712 Jackson Ave., Omoho 2.
Bevelite Corp., The, 1615 Cordovo St., Los Angeles 7.
Federal Enterprises, Inc., 8700 S. Stote St., Chicogo ^
19, III.
Poblocki 8, Sons Co., 2159 S. Kinnickinnic Ave., Milwaukee
7, Wrs.
Theotre Speciolties, Inc., 1615 Cordova St., Los
Angeles 7, Colif.
Wogner Sign Service, Inc., 218 So. Hoyne, Chicago, 111.
119-PORCELAIN ENAMELED SIGNS
3»nUomen: I am interested in the lollowing subjects, companies or !
uoducts: !
Adler Silhouette Letter Co., 11843 W. Olympic Blvd.,
Los Angeles 64, Calif.
Bollantyne Co., The, 1712 Jackson Ave., Omaha 2.
Federal Sign & Signal Corp., 8700 5. State St., Chicago
I
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I
For specific iniormatiou
on theatre subjects
not listed or
advertised
herein
USE THIS
COUPON
Wagner Sign Service, Inc., 218 S. Hoyne Ave., Chicago
12, III.
POSTER FRAMES-See 108
120-POSTER, RENTAL
Ace-Hi Displays, Inc., 43 Michigon St., N. W., Grand
Rapids 2, Mich.
American Poster Co., 2310 Cass Ave., Detroit, Mich.
B. D. Duncon Poster i Mot Service, 2029'/2 Jockson,
Dollos, Tex.
Metropolitan Printing Co., 1609 N. 15th, Philo., Pa.
Notional Screen Service Co., 630 Ninth Ave., New
York, N. Y.
121-REVOLVING LIGHTS, see also 2355
Sireno Co., Inc., The, 214 Williom St., New York, N. Y.
Trippe Mfg. Co., 133 N. Jefferson, Chicogo 6, III.
122-SIGN FLASHERS & BORDER CHASERS
Federal Sign & Signol. 1 West 87th St., Chicago 19, III.
Robin Inc., J. E., 267 Rhode Islond Ave., Eost Orange,
N J.
S.O.S. Cinema Supply Corp., 602 W. 52nd St , New
York 19, N. Y.
123-SIGNS, ADMISSION
Associated Ticket & Register Corp., 346 W. 44th St.,
New York 18. N. Y.
Bollontyne Co., The, 1712 Jockson Ave.. Omoha 2.
Edgar S. Bowman. 682 Sixth Ave., New York 10, N. Y.
Dura Engroving Corp., 133 W. 20th St, New York,
N. Y.
Federal Sign & Signol, 1 West 87th St., Chicogo 19, III.
SOS Cinema Supply Corp., 602 W. 52nd St., New
York 19, N. Y.
124-SIGNS, PLASTIC
Adler Silhouette Letter Co., 11843 W. Olympic Blvd.,
Los Ar>geles 64, Colif.
Associated Ticket & Register Corp., 346 W. 44th St.,
New York City.
Bollontyne Co., The, 1712 Jackson Ave., Omoho 2.
Bevelite Corp., The, 1615 Cordova St., Los Angeles 7.
Edgor S, Bowman, 682 Sixth Ave . York 10, N. Y.
Drlve-ln Theatre Mfg. Co., 505-9th St., Kansas City,
Mo.
Dura Engroving Corp., 133 W. 20th St., New York,
N. Y.
Federol Enterprises, Inc., 8700 S. State St., Chicogo.
Long Sign Co., 6209 John Lodge Expy., Detroit, Mich.
SILHOUETTE lEHERS-See 103
125-VALANCES, FLAGS, BANNERS, Etc.
Acc-Hi Displays, Inc., 43 Michigan St., N. W., Grand
Ropids 2, Mich.
Capitol Flag & Banner Co., 1719 Wyandotte St.,
Konsas City, Mo.
Hollywood Advertising Co., 1574 W. Washington Blvd.,
Los Angeles 7, Calif.
Notional Flog Co., 43 W. 21 St., New York, N. Y.
Notional Theatre Supply, 92 Gold St., New York, N. Y.
Rich Brothers Co., Sioux Falls, S. D.
AIR
CONDITIONING
AIR CIRCULATORS-See 206
201-AIR CONDITIONING SYSTEMS & UNITS
(Cooling only. For Heating See 1001)
Alton Mfg. Co., 1112 Ross Ave., Dallas 2. Tex.
American Standard, Plumbing and Heating Div., 40
W. 40th. New York 18, N. Y.
Carrier Corp., 300 So. Geddes St., Syracuse 1, N. Y.
Chrysler Corp., Airtemp Div., 1600 Webster St., Dayton
1, Ohio.
Curtis Mfg. Co., Curtis Refrigerotton Machine Div.,
1905 Keinlen Ave., St. Louis 20, Mo.
Frig ida ire Div., General Motors Soles Corp., 300
Taylor St., Dayton 1, Ohio.
General Electric Co., 570 Lexington Ave., New York
22, N. Y.
Governoire Div., Nctionol-Simplex-Bludworth, Inc.,
92 Gold St., New York 7, N. Y.
U. S. Air Conditioning Corp., Como Ave., S. E. at
33rd, Minneapolis 14, Minn.
Westinghouse Electric Corp., Air Conditioning Division,
Boston 36, Moss.
Worthington Pump and Machinery Corp., Worthlngton
Ave., Harrison, N. J.
York Corp., Roosevelt Ave., York, Po.
I
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I
Be sure to sign on
Itie ODDOsiti ildc.
202-AIR CONDITIONING, EVAPORATIVE
Carrier Corp., 300 So. Geddes St., Syrocuse I, N. Y.
" - ~
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NOTE: The compilers of THE KEY TO BETTER BUYING directory have
used every precaution to insure correct listing and spelling of firm names, addresses
and the names of products supplied by them. For this reason the
publisher cannot be responsible for omissions or errors.

FREE Postcards are provided at Page 58 to bring you full information, prices, etc., on any Advertised Product
CONCESSIONS
Chrysler Corp., Airtemp Div 1600 Webster St.,
Dayton 1, Ohio.
Curtis Mfg. Co., i905 Kienlen Ave., St. Louis 20, Mo.
203-AIR FILTERS
Air-Cooling Eng. Co., P. O. Box 744, Evanston, 111.
Air Devices, Inc., 17 E. 42nd St., N. Y. C.
Carrier Corp., 300 So. Geddes St., Syracuse 1, N. Y.
Continental Air Filters, Inc., 2720 Helm St., P. O. Box
1647, Louisville, Ky.
Owens-Corning Fiberglass Corp., Toledo 1, Ohio.
Worthington Corp., 37 Appleton St., Holyoke, Mass.
204-AIR PURIFICATION
& RECOVERY
Carrier Corp., 300 So. Geddes St., Syracuse 1, N. Y.
Raytheon Mfg. Co., Industrial Electronic Div., Woltham,
Mass.
Worthington Corp., 37 Appleton St., Holyoke, Moss.
205-AIR WASHERS
Alton Mfg. Co., 1112 Ross Ave,, Dallas 2, Tex.
Carrier Corp., 300 S. Geddes St., Syracuse 1, N. Y.
U. S. Air Conditioning Corp., Como Ave., S. E. at
33rd, Minneapolis 14, Minn.
Westinghouse Electric Corp., Sturtevant Div., 220
Readville, Boston 36, Mass.
Worthington Corp., 37 Appleton St., Holyoke, Mass,
York Corp., Roosevelt Ave., York, Pa.
206-BLOWERS
Alton Mfg. Co., 1112 Ross Ave., Dallas 2, Tex.
Carrier Corp., 300 S. Geddes St., Syracuse 1, N. Y.
Spencer Turbine Co., The, 486 New Park Ave., Hartford
6, Conn.
U. S. Air Conditioning Corp., Como Ave., S. E. at
33rd, Minneapolis 14. Minn.
Westinghouse Corp., Sturtevant Division, Boston 36,
Mass.
Worthington Corp., 37 Appleton St., Holyoke, Mass.
York Corp., Roosevelt Ave., York, Pa.
207-CONTROLS
Carrier Corp., 300 S, Geddes St,, Syracuse 1, N, Y.
Johnson Service Co., 507 E. Mich. St., Milwaukee, Wis.
208-COOLING TOWERS
Americon Blower Corp., 8111 Tireman Ave,, Detroit
32, Mich.
Carrier Corp., 300 S. Geddes St., Syracuse 1, N. Y.
Chrysler Corp., Airtemp Div., 1600 Webster St., Doyton
1, Ohio.
Curtis Refrigeration Machine Div., 1905 Kienlen Ave.,
St. Louis 20, Mo.
General Motors Corp., Frigidaire Div., 300 Taylor,
Dayton 1, Ohio.
Marley Co., Inc., 222 W, Gregory, K. C. 14, MO,
U. S. Air Conditioning Corp., Como Ave. S. E. at
33rd, Minneapolis 14, Minn.
Worthington Corp., 37 Appleton St., Holyoke, Mass.
Worthington Pump & Mchy. Corp., Harrison, N. J.
York Corp., Roosevelt Ave., York, Po.
209-DIFFUSERS,
AIR
Air Devices, Inc., 17 E. 42nd St., New York 17, N. Y.
Alton Mfg. Co., 1112 Ross Ave., Dallas 2. Tex.
Anemostat Corp. of America, 10 E. 39th St., New
York 16, N. Y.
Carrier Corp., 300 S. Geddes St., Syracuse 1, N. Y.
210-FANS, EXHAUST
Air-Cooling Engr. Co., P. O. Box 744, Evanston, III.
Alton Mfg. Co., in2 Ross Ave., DoIIos 2, Tex.
American Blower Corp., 8111 Tireman Ave., Detroit
32, Mich.
Carrier Corp., 300 Geddes St., Syracuse 1, N. Y.
Dovenport Mfg. Co., Meadville, Pa.
General Electric Co., Schenectady 5, N. Y.
Westinghouse Electric Corp., Boston 36, Mass.
HUMIDIFIERS-See 1006
211 -MOTOR STARTERS & CONTROLLERS
Allen-Bradley Co., 1335 S, Ist St., Milwaukee 4, Wis,
Allis-Cholmers Mfg. Co,, Milwaukee, Wis,
Cutler-Hammer, Inc, 419 N. 12th St., Milwaukee 1,
Wis.
Federal Electric Products Co., 50 Paris St., Newark
5, N. J.
General Electric Co., 1 River Rd., Schenectady, N. Y.
Minneapolis-Honeywell Reg. Co., 2753 Fourth Ave.,
S. Minneapolis 8, Minn.
Word Leonard Electric Co., 115 MacQuesten Parkway
So., Mt. Vernon, N. Y.
212-SPRAY NOZZLES
Marley Co., 222 W. Gregory Blvd., K. C. 14, Mo.
United States Rubber Co., 1230 Ave. of the Americas,
New York 20, N. Y.
213-TEMPERATURE CONTROL DEVICES
Barber-Colman Co., 1300 Rock St., Rockford, III.
Cutler-Hammer, Inc., 419 N. 12th St., Milwaukee, Wis.
Generol Electric Co., Apparatus Sales Div., 1 River
Rd., Schenectady 5, N. Y.
Minneapolis-Honeywell Regulator Co., 2753 Fourth
Ave,, S., Minneapolis 8, Minn.
Powers Regulator Co., 3400 Ookton St., Skokie, 111.
Robertshaw-Fulton Controls Co., Fulton Sylphon Div.,
P. O. Box 400, Knoxville I, Tenn.
Wheeico Instruments Co., 847 W. Harrison St., Chicago,
111.
BUILDING
MATERIAL
301 -FACING MATERIALS, EXTERIOR
Allegheny Ludlum Steel Corp., H. W. Oliver BIdg.,
Pittsburgh 22, Po.
Kowneer Co., 1105 N. Front St., Niles, Mich.
Libbey-Owens-Ford Gloss Co., Nicholas BIdg., Toledo
Life-Brik & Stone, Inc., 8821 Fenkell, Detroit 34, Mich.
The Mosiac Tile Co., Zonesville, Ohio.
Pittsburgh Plate Gloss Co., One Gateway Center,
Pittsburgh 22, Pa.
Reynolds Metals Co., 2500 So. Third St., Louisville, Ky.
United States Rubber Co., 1230 Ave. of the Americas,
New York 20, N. Y.
Universal Corp., 6710 Denton Dr., Dallas, Tex.
302-GLASS BLOCKS
Owens-Illinois Gloss Co., Insulux Products Div., Ohio
BIdg., Toledo 1, Ohio.
Pittsburgh Corning Corp., One Gateway Center, Pittsburgh
22, Pa.
Pittsburgh Plate Glass Co., One Gateway Center,
Pittsburgh 22, Po.
PREFABRICATED THEATRE UNITS-See 705
303-ROOF PRESERVATIVE
Certain-Teed Products Corp., 120 E. Loncoster Ave.,
Ardmore, Pa.
Koppers Co., Inc., Koppers BIdg., Pittsburgh 19, Pa.
Pittsburgh Plate Glass Co., One Gateway Center,
Pittsburgh 22, Po.
Spotz Point Industries, Inc., 5237 Manchester, St.
Louis 10, Mo.
Tropical Paint Co., 1246 W. 70th., Cleveland 2, Ohio
304-TILE, METAL
Alloy Tile Corp., 109 Roosevelt Ave., Belleville, N. J.
Bestile Mfg. Corp., Ontario, Colif.
Metal Tile Co., 120 N. Broadway, Hastings, Mich.
Reynolds Metals Co., 2500 S. Third St., Louisville, Ky.
305-WATERPROOFING
Allied Chemical & Dye Corp., Borrett Div., 40 Rector
St., New York 6, N. Y.
Certoin-Teed Products Corp., 120 E. Loncoster, Ardmore,
Po.
Dow Corning Corp., Midland, Mich.
Evercrete Corp., 424 W. 42nd St., N. Y. 36, N. Y.
Flintkote Co., Inc., 30 Rockefeller Plaza, New York
20, N. Y.
Koppers Co., Inc., Koppers BIdg., Pittsburgh 19, Po.
Linde Air Products, 30 E. 42nd St., N. Y. 17, N. Y.
Reordon Co., (Bondex), 7501 Page, St, Louis 14, Mo.
Spatz Point Industries, Inc., 5237 Manchester, St.
Louis 3, Mo.
Steelcote Mfg. Co., 3418 Gratiot, St. Louis 5, Mo.
Truscon Laboratories, 1700 Coniff, Detroit II, Mich.
United Stotes Rubber Co., 1230 Ave. of the Americas,
New York 20, N. Y.
CONCESSIONS
401-BAGS, ALUMINUM FOIL
Manley Inc., 1920 Wyondotte St., Konsos City, 8, Mo.
National Theatre Supply, 92 Gold St., New York, N. Y.
Rex Specialty Bag Co., 21-09 Borden Ave., Long
Island City, N. Y.
Savon Co., The, 286 Pennsylvonio Ave., Peterson 3,
N. J.
402-BAGS, PAPER
Monley, Inc., 1920 Wyandotte, Kansas City, Mo.
National Theatre Supply, 92 Gold St., New York 38,
N. Y.
Rex Specialty Bog Co., 21-09 Borden Ave., Long
Island City, N, Y.
Savon Co., The, 286 Pennsylvonio Ave., Peterson 3,
N. J.
403-BAGS, WAX, TRANSPARENT
Manley, Inc., 1920 Wyandotte, Kansas City 8, Mo.
Notionol Theatre Supply, 92 Gold St., New York, N. Y.
Rex Specialty Bag Co., 21-09 Borden Ave., Long
Island City, N. Y.
Savon Co., The, 286 Pennsylvania Ave., Paterson 3,
N. J.
404-BARBECUED MEATS
Costleberry's Food Co., 1010, Augusta, Go.
Mickelberry Food Products, 43rd and State Line,
Kansos City, Kos.
Smithfield Ham and Products Co., Smithfield, Vo.
405-BEVERAGES
California Fruit Growers Exchange, Ontario, Colif.
Canada Dry Ginger Ale, Inc., 100 Pork Ave., New
York, N. Y.
Coco-Colo Co., The, P. 0. Drawer 1734, Atlanto, Go.
Cromore Fruit Products, Inc., Box 668, Point Pleasant
Beoch, N. Y.
Dad's Root Beer Co., 2800 N. Tolmon, Chicogo 18, HI.
Dori-Shoke Div., 140 W. Ontario St., Chicogo 10, 111.
Dr. Pepper Co., P. O. Box 5086, Dallas 2, Tex.
Dutch House, Inc., 1411 No. Sydenham St., Philadelphia
21, Po.
Gropette Co., 112 E. Grinsteod, Comden, Ark.
Hires Co., Chorles E., 206 S. 24th, Philo. 3, Pa.
Hurty-Peck & Co., 1423 Naomi St., Indianopolis 7, Ind.
Mission of California, 197 Chatham, New Haven,
Conn.
Nehi Corp., 1000 and 9 Ave,, Columbus, Go,
Nesbitt Fruit Prod., 2946 E. 11th, Los Angeles, Colif.
Orange-Crush Co., 2201 W. Main St., Evanston, III.
Pepsi-Colo Co., 3 W. 57th St., New York 19, N. Y.
Pure Foods, Inc., 1300 Belmont Ave., Chicago 13, III.
Squirt Co., 202 S. Hamilton Dr., Beverly Hills, Calif.
Tru-Ade, Inc., 20 N. Wacker Dr., Chicago 6, III.
Wander Co., The, 360 N. Michigan Ave., Chicago 1, III.
Welch Grope Juice Co., 55 5th Ave,, New York 3, N.Y.
406-BEVERAGE COOLER, BOTTLE
Chompion Vender Co., Div. of Tyler Refrigeration
Corp., 1329 Loke St., Niles, Mich.
Frigidaire Div., General Motors Corp., 300 Taylor St.,
Dayton, Ohio.
General Electric Co,, Bloomfield, N. J.
Gold Medol Products Co., 318 E. Third St., Cincinnoti
2, Ohio.
Mills Industries, Inc.. 4100 Fullerton, Chicago 39, Ml
Perlick Brass Co., 3110 W. Meinecke, Milwoukee 45,
Wis.
Superior Refrigerator Co., 822-24 Hodiomont Ave.
St. Louis, Mo.
BEVERAGE DISPENSERS-See 428
407-BEVERAGES, DRY SYRUP
Cromore Fruit Products, Inc., P. O. Box 668, Point
Pleasant Beach, N. J.
408-BEVERAGES, SOFT DRINK SYRUP
Canada Dry Ginger Ale, Inc., 100 Pork Ave., New
York, N, Y,
Coco-Colo Co,, The, P. O. Drower 1734, Atlanta 1, Go.
Dr. Pepper Co., P, O, Box 5086, DoIIos, Tex,
Ood'^ Root Beer Co., 2800 N. Talman, Chicogo 18. Ill,
Hershev Chocolate Corp., 19 E. Chocolate Ave.,
Hershey, Pa.
Hires Co., Chorles E., 206 S. 24th St., Philo, 3, Po,
Hurtv-Peck & Co,. 1423 Noomi St., Indionopolis, Ind.
Mission of California, 197 Chathom, New Haven,
Conn,
Nehi Corp,, 1000-9th Ave,, Columbus, Go,
Nestle Co,, Inc.. The, 2 Williams St., White Ploins, NY.
OronaP-Crush Co., 2201 W. Main St., Evanston. Ill,
Peosi-Cola Co,, 3 West 57th St., New York, N. Y.
Rio Syrup Co., 1804 S. Jefferson, St. Louis, Mo,
Tone Products Co,, 3846 W. Lake St., Chicago 24, III.
409-BOOTHS and COUNTERS
Dill. Inc., Philip A., 1209 Costle. DoIIos, Tex.
Kovline Candy Co,, 1220 5, Michigon Ave,, Chicago
5, 111.
Manley, Inc., 1920 Wyondotte, K. C, Mo.
National Theatre Suoplv, 92 Gold St,. New York. N Y
Savon Co., The, 286 Pennsylvania Ave,, Poterson 3,
N. J.
Suourdisplov. Inc., 2100 Wisconsin Tower BIdg., Milwaukee,
Wis.
Samson Bermon Associates, 144-03 78th Ave., Flushing
67, L, I,, N. Y.
410-BUN WARMERS
Gold Medal Products Co., 318 E. Third St., Cincinnati
2, Ohio.
Gorvis Mfg. Co., 210 Court, Des Moines, lowo.
Helmco Inc. 7400 W, Lawrence Ave,, Chicogo 31, III,
Hot Point Co., 6201 W. Roosevelt Rd., Berwyn, III.
Server Products, Inc., 100 E. Main St., Menomonee
Foils, Wis.
Supurdisplay, Inc., 1324 W. Wisconsin Ave., Milwaukee,
Wis.
Star Mfg. Co., 6296 St. Louis Ave., St. Louis 20, Mo.
Toostmoster Div., McGrow-Edison Co., 1200 St.
Charles Rd., Elgin, 111.
411-BUTTER DISPENSER, POPCORN
Automatic Products Co., 250 W. 57th St., N. Y., N. Y
Blevins Popcorn Co., Inc., Popcorn Village, Nashville,
Tenn.
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.
Cretors Co., P, O. Box 1329, Nashville 9, Tenn.
"THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 77

CONCESSIONS Use the Index of Advertised Products at Page 58 to find ad-dato herein on popular items.
Dore Popcorn Co., 5913 W. North Ave., Chicogo, III.
Helmco Mfg. Co., 7400 W. Lowrence Ave., Chicogo.
Krispy Kist Korn Machine Co., 120 S. Hoisted,
Chicago 6, III.
Manley, Inc., 1920 Wyondotte, Kansas City, Mo.
Supurdisplay, Inc., 1324 W. Wisconsin Ave., Milwaukee,
Wis
412-CANDY
Amend Co., Fred W., 1603 Orrington Ave., Evonston,
III.
Paul F. Beich Co., Bloomington, III.
Blumenthol Bros., Morgaret & James Sts., Phila., Pa.
Broch & Sons, E. J., 4656 W. Kinzie, Chicago, III.
Brock Candy Co., Chottonoogo, Tenn.
Bunte Bros., 3301 West Franklin Blvd., Chicago 24, III.
Charms Co., 601 Bongs Ave., Asbury Pork, N. J.
Chose Candy Co., 4230 Gravois Ave., St. Louis, Mo.
Chunky Chocolate Co., 655 Deon St., Brooklyn, N. Y.
Clark Co., D. L., 503 Mortindale, Pittsburgh 20, Pa.
Confections, Inc., 160 N. Loomis, Chicogo 7, III.
Cracker Jock Co., 4800 W. 66th St., Chicago, III.
Curtiss Condy Co., 1101 Belmont Ave., Chicago, III.
Fenn Bros., Inc., 120 E. 10th, Sioux Falls, S. D.
Ferrora Candy Co., 2200-10 W. Taylor, Chicogo, III.
F&F Lobs., Inc., 3501 48th Place, Chicago, III.
Goldenberg, D., Inc., "I" & Ontario, Philadelphia, Po.
Henry Heide, Inc., 313 Hudson, New York 13, N. Y.
Hershey Chocolote Corp., 19 E. Chocolate Ave.,
Hershey
Pa.
Hoben Candy Corp., Ashley, III.
Hollywood Brands, Inc., 836 S. Chestnut St., Centrolio.
III.
Johnson Candy Co., Walter H., 4500 W. Belmont
Ave., Chicago 41, III.
Koyline Candy Co., 1220 5. Michigan Ave., Chicago 5.
King Cup Candies, Inc., Hershey, Pa.
Leaf Brands, Inc., 1155 N. Cicero, Chicago 51, III.
Life Savers Corp., Port Chester, N. Y.
Luden's, Inc., 200 N. 8th, Reading, Pa.
M&M Ltd., 200 N. 12th, Newark 7, N. J.
Marlon Confection Co., 1300 Stefko Blvd., Bethlehem,
Pa.
Mars, Inc., 2019 N. Oak Pork Ave., Chicago 35, III.
Mason, Au & Mogenheimer Confectionery Mfg. Co.,
P. O. Box 549, Mineolo, Long Island, N. Y.
Minter Bros., 5051 Lancaster Ave, Phila. 31. Pa.
Nestle Co., 2 William St., White Plains, N. Y.
New England Confectionery, 254 Massachusetts Ave.,
Cambridge 39, Mass.
Peter Paul, Inc., New Haven Rd., Nougotuck, Conn.
Quaker City Chocolate & Confectionery Co., Inc.,
2140 Germontown Ave., Philodelphio 22 Po
Queen Candy Co., 1245 W. Fletcher, Chicogo, III.
Reese Condy Co, H, B., Hershey, Pa.
Schutter Candy Co., 4730 W. Augusta Blvd., Chicago
51, III.
Sweets Co., of America, Inc., 1515 Willow Ave., Hoboken,
N. J.
Switzer Licorice Co., 612 N. First St., St. Louis 2, Mo.
James O. Welch Co., 810 Main, Cambridge 39, Moss.
Wilbur-Suchord Co., Inc., 48 N. Brood, Lititz, Po
Williamson Candy Co., 4701 West Armitage, Chicago,
413-CANDY FLOSS MACHINES
Blevins Popcorn Co., Inc., Popcorn Village, Nashville,
Tenn.
Concession Supply Co., 3916 Secor, Toledo 10, Ohio.
Dore Popcorn Co., 5913 W. North Ave, Chicago 39.
Electric Candy Floss Machine Co., 726 Benton Ave.,
Nashville 4, Tenn.
Gold Medal Products, 318 E. 3rd, Cincinnati 2, Ohio.
Krispy Kist Korn Machine Co., 120 S. Hoisted, Chicogo
6, III.
Prunty Seed
2, Mo.
& Grain Co., 620 N. 2nd St., St. Louis
CANDY VENDING MACHINES-See 2102
414-CARBONATORS
Carbonic Diipenser, Inc. Confield, Ohio.
415-CARMEL CORN EQUIPMENT
Concession Supply Co., 3916 Secor Rd., Toledo Ohio
Gold Medal Products Co., 318 E. Third St., Cincinnati
2, Ohio.
Krispy Kist Corn Mochine Co., 120 S. Hoisted,
Chicogo 6, III.
Manley, Inc., 1920 Wyandotte St., Kansas City 8, Mo
Prunty Seed & Groin Co., 620 N. 2nd St., St. Louis, Mo.
416-CARRY-OUT TRAYS FOR DRIVE-INS
Blevins Popcorn Co., Popcorn Village, Nashville.
Concession Supply Co., 3916 Secor Rd., Toledo 10
Ohio.
Dixie Cup Co., 24th & Dixie Ave., Eoston, Po.
Gold Medal Products Co., 318 E. Third, Cincinnoti, O.
Loroco Industries, Inc., 100 E. Benson St., Reodina
15, Ohio.
Prunty Seed Co., 620 North 2nd St., St. Louis, Mo
Serv-A-Cor Products Co., 1407 Morgon, Parsons, Kas
Supurdisplay, Inc., 1324 W. Wisconsin Ave., Milwaukee
3, Wis.
Tyson-Coffey Corp. 8 Briar Rood, Wayne, Pa.
417-CHOCOLATE DRINK,
CANNED
Dutch House, Inc., 1411 N. Sydenham St., Philodelphio
21, Pa.
Wander Co., Villa Pork, III.
418-COFFEEMAKER & DISPENSER
Best Products, 2620 W. Addison St., Chicago, III.
Coon Mfg. Co., 2070 Helena St., Madison 4, Wis.
Cole Products Corp., 39 S. LoSolle St., Chicago 3, III.
Continental Vending Mochine Corp., 956 Brush Hollow
Rd., Westbury, N. Y.
Generol Electric Co., 570 Lexington Avb., N. Y., N Y
Keeney & Co., Inc., J. H., 2600 W. 50th St., Chicogo.
Manley, Inc., 1920 Wyondotte, K. C, Mo.
Mercury Vendors, Inc., 5209 Euclid Ave., Cleveland.
Steel Products Co., 40 8th St. S.W., Cedar Rapids lo.
Superior Refrigerator Mfg. Co., Inc., 822-4 Ho'diomont
Ave., St. Louis 2, Mo.
419-CONCESSION CONTRACT SERVICE
ABC Vending Corp., 259 14th, New York City.
Berlo Vending Co., 333 So. Broad, Philadelphia, Po.
Manley, Inc., 1920 Wyandotte, K. C, Mo.
Nationol Theatre Supply, 92 Gold St., New York 38.
Sportsservice, Inc., Hurst BIdg., Buffalo, N. Y.
Supurdisploy, Inc., 1324 W. Wisconsin Ave., Milwaukee
3, Wis.
420-CONCESSION TRAILERS
Armour & Co., Fresh and Smoked Sousage Dept.,
Chicago, III,
Coca-Cola Co., trailers available from local distributors
Canada Dry Ginger Ale, Inc., 100 Park Ave., N. Y.
Dr. Pepper Fountain Division, P. O. Box 5086, Dallas,
Tex.
Dod's Root Beer Co., 2800-3400 N. Talman Ave.,
Chicago, 111.
Flavo-Rite Foods Co., 643 Brook Ave., Bronx 55, N. Y.
Frozen Farm Products Co., 1735 Margoret Ave.,
Altoona, Pa.
Charles E. Hires Co., 206 S. 24th St., Philladelphia. Pa.
Mickelberry Food Products, 43rd & State Line, Kansas
City, Kos.
Pepsi-Cola Co., avoilable from local distributors
Silver Skillet Brands, P. O. Box 216, Stokie, 111.
Smithfield Ham & Products Co., Smithfield, Vo.
SuDurdisplay, Inc., 1324 Wisconsin Ave., Milwaukee
3. Wis.
Swift & Co., Union Stock Yords, Chicago 9, Illinois.
Wander Co., Ovaltine division, Villa Park, III.
421-CONCESSION FOODS
Armour & Co.. Union Stock Yords, Chicago 9. III.
Costleberrv's Food Co., Box 1010, Augusto. Ga.
Chicken-in-the-Bosket, Inc., C. E. Grant & Son, 616
Washington St., Chicago, III.
Delco Quality Foods, 960 N. 9th St., Philodelphio, Po
Flavo-Rite Foods, Inc., 643 Brook Ave., Bronx 55, N. Y.
Frozen Form Products, 1 735 Margaret Avenue, Altoona,
Po.
Johnston Co., Robt. A., 4023 W. Notional, Milwaukee,
Wis.
Monlev, Inc., 1920 Wyondotte St.. K. C. 8. Mo.
Michelberry Food Products, 43rd and Stote Line,
Kansas City, Kos.
M&R Dietetic Laborotories, Inc., 625 Cleveland, Columbus
16. Ohio.
Pronto Pup Co., 2014 NE Sondy Blvd., Portland 13,
Ore.
Silver Skillet Brands, Inc., 7450 N. St. Louis Ave.,
Skokie, III.
Smithfield Horn & Products Co., Inc., The, Smithfield,
Vo.
Swift & Co., Union Stock Yards, Chicago 9, III.
422-COUGH DROPS
Armour & Co., Union Stock Yards, Chicago 9, III.
Bunte Bros. Chose Candy Co., 3301 W. Franklin Blvd.,
Chicago 24, 111.
Cocilono, Inc., 360 Furnom St., Brooklyn 1, N. Y.
Coughlin Bros. Co., 150 Orleons, Eost Boston, Moss.
F&F Labs., Inc., 3501 W. 48th Place, Chicago, III.
Luden's, Inc., 200 N. Eighth, Reading, Po.
Notional Licorice Co., 106 John St., Brooklyn 1, N. Y.
Pine Bros., Inc., 140 N. 8th, Philadelphia, Po.
Smith Brothers, 134 N. Hamilton, Poughkeepsie, N. Y.
Vick Chemical Co., 122 E. 42nd, N. Y., N. Y.
423-CREAM DISPENSERS
Server Products, Inr ,
100 E. Mom, Menominee Falls,
Wis.
424-CUP DISPENSERS
Samuel Bert Mfq Co , P. 0. Box 7803, Fair Pork
Sto., Dallas, Tex.
Dixie Cup Co., 24th & Dixie Ave., Eoston, Po.
Dore Popcorn Co., 5913 W. North Ave., Chicago 39
Gold Medal Products Co., 318 E. Third St., Cincinnati,
2, Ohio.
Lily-Tulip Cup Co., 122 E. 42nd St., New York 17,
N. Y.
Monley, Inc., 1920 Wyandotte, Konsos City, Mo.
Morylond Cup Co., The, 1100 S. Eutow, Boltimore 30.
Mercury Vendors, Inc., 5209 Euclid Ave., Cleveland 3,
Ohio
Notional Theatre Supply, 92 Gold St., New York 38.
Orange Crush Co., 2201 Main St., Evonston, III.
Smith Co., Roy, 365 Pork St., Jocksonville, Flo.
Steel Products Co., 40 Eighth Avo,, Cedar Rapids,
Iowa.
425-CUPS, PAPER
Samuel Bert Mfg. Co., P. 0. Box 7803, Fair Pork Sto.,
DqIIcjs, Tex.
Continentol Con Co., 349 Oroton St., Newark, N. J.
Coco-Colo Co., The, P. O. Drawer 1734, Atlonto I, Go.
Concession Supply Co., 3916 Secor Rd , Toledo, Ohio.
Dod's Root Beer Co., 2800 N. Tolmon, Chicago 18, III.
Dixie Cup Co., 24th and Dixie Ave., Eoston, Pc.
Dr. Pepper Co., P. O. Box 5086, Dallas 1, Tex.
Gold Medal Products Co., 318 E. Third, Cincinnati 2.
Hi-!ond Paper Co., 274 Modison Ave., New York.
Hudson Pulp & Paper Corp., 477 Madison Ave., New
York 22, N. Y.
Lily-Tulip Cup Co., 122 E. 42nd St., New York 17,
N. Y.
Monley, Inc., 1920 Wyandotte, Kansas City, Mo.
Moryland Cup Co., The, 1100 S. Eutow, Baltimore 30.
Notional Theatre Supply, 92 Gold St., New York, N. Y.
Oronge Crush Co., 2201 W. Main St., Evonston, III.
Paper Contoiner Corp., 28 E. Jackson, Chicago, HI,
Pepsi Colo Co., 3 W. 57rh, New York 19, N. Y.
Supurdisploy, Inc., 1324 W. Wisconsin Ave., Milwaukee
3, Wis.
426-DEEP FRY
EQUIPMENT (ELECTRIC)
Associated Products Inc., 20 S. Ontario St., Toledo
Gold Medol Products Co., 318 E. Third St., Cincinnati
2, Ohio.
Hot Point Co., 6201 W. Roosevelt Rd., Berwyn, III.
Pittmon & Sons, Inc., J. C, 295 N. Stote St., Concord,
N. H.
Stor Mfg. Co., Div. Hercules Steel Products Corp., St.
Louis 21, Mo.
Toostmoster Div,, McGrow-Edison Co., 1200 St.
Chorles Rd., Elgin, III.
Wells Mfg., 220 Ninth Street, San Froncisco
427-DEEP FRY EQUIPMENT (GAS)
Anetsberger Bros., Inc., 166 N. Anets Dr., Northbrook,
III.
Detroit-Michigon Stove Co., 6900 E. Jefferson, Detroit
Magic Chef, Inc., 1641 S. Kingshtghway Blvd., St.
Louis 10, Mo.
J. C. Pittmon & Sons, 295 N. State St., Concord, N.H.
Star Mfg. Co., Div. Hercules Steel Products Corp., St.
Louis 21, Mo.
DRINK DISPENSERS,
See 2107-2108
Coin-Operated
428-DRINK DISPENSERS, Manually Operated
Samuel Bert Mfg. Co., P. O. Box 7803, Foir Pork Station,
Dallas, Tex.
CTC Mfg. Co., 11936 Valeric St., North Hollywood,
Calif.
Carbonic Dispenser, Inc., Confield, Ohio.
Conodo Dry Ginger Ale Co., 100 Pork Ave., N. Y.
Chompion Vender Co., 1329 Lake, Niles, Mich.
Club-Bor, Inc., 141 E. 44th St., New York 17, N. Y.
Coco-Cola Co., P.O. Box 1734, Atlanta, Go.
Dod's Root Beer Co., 2800 N. Talmon Ave., Chicago
A. Dolkin Co., 3232 N. Kilpotrick Ave., Chicogo 41.
Dr. Pepper Co., f>.0. Box 5086, Dallas, Tex.
Drincoiotor Corp., 7400 Lowrence Ave., Chicago, III.
Dunhill Food Equipment Corp., 79-85 Walworth St.,
Brooklyn 5, N. Y.
Everfrost Soles, Inc., 14815 S. Broodway, Gardena,
Calif.
Frigidrink Dispenser Co., 55 E. Washington, Chicago.
General Mfg. Co., 1209 Castle St., Dollos, Tex.
Heot Exchangers, Inc., 2003 W. Fulton St., Chicago.
Helmco Mfg. Co., 7400 W. Lctwrence. Chicogo, III.
Charles E. Hires Co., 206 S. 24th St., Philodelphio.
Jet Spray Corp., 33 Simmons St., Boston, Moss.
W. Kestenboum, Inc., 1790 First Ave., New York 28.
Majestic Enterprises, Ltd., 8721 Beverly Blvd., Los
Angeles 48, Colif.
Manley, Inc., 1920 Wyandotte, Kansas City, Mo.
Mission Dry Corp., 5001 S. Soto St., Los Angeles.
Mission of California, Inc., P.O. Box 1802, New
Haven, Conn.
Multiplex Faucet Co., 1400 Ferguson, St. Louis, Mo.
Nehi Corp., 910 Tenth Ave., Columbus, Go.
Ohio Dispensers, Inc., 459 S. Morket, Wooster, Moss.
Oronge-Crush Co., 2201 Moin St., Chicago, III.
Pepsi-Colo Co., 3 West 57th St., New York City.
Perlick Bross Co., 3110 W. Meinecke Ave., Milwoukee,
Wis.
Prince Costle Soles Div., 121 W. Walker Dr., Chicogo.
S&R Soda Fountain Mfg. Co., 550 Trinity Ave.,
Bronx, N. Y.
S&S Products Co., Limo, Ohio.
Selmix Dispertser Co., Inc., 517-46th Road, Long
Island City, N. Y.
Superior Refrigerator Mfg. Co., 824 Hodiomont Ave.,
St. Louis. Mo.
Supurdisplay, Inc., 1324 W. Wisconsin Ave., Milwaukee,
Wis.
78 WHEN WRITING MANUFACTURERS OR THEIR DISTRIBUTORS PLEASE MENTION

FREE Postcards are provided ot Page 58 to bring you full information, prices, etc., on ony Advertised Product CONCESSIONS
Tone Products Co., 3846 W. Lake St., Chicago, III.
Uneeda Vending Service, Inc., 250 Meserole St.,
Brooklyn, N. Y.
429-DOUGHNUT MACHINES
Anetsberger Bros., Inc., 166 N. Anets Dr., Northbrook,
III.
Do'Nut Corp. of America, 393 Seventh Ave., N. Y.
Frying Equipment 8. Supply Co., 1210 W. Von Buren,
Chicago, III.
Gem Doughnut Machine Soles Co., Waterloo, Iowa
Krispy Kreme Corp., Doughnut Winston-Salem, N. C.
J. C. Pittman & Sons, 295 N. State, Concord, N. H.
430-FAUCETS-Soft Drink
Dispensing
Carbonic Dispenser, Inc., Confield, Ohio.
431-FOOD SERVICE EQUIPMENT
Castleberry's Food Co., Box 1010, Augusto, Ga.
Dill, Inc., Philip, 1209 Castle, Dallas, Tex.
Gneral Equipment Sales, Inc., 1350 Stadium Dr., Indianapolis.
Ger>eral Mfg. Co., 1209 Castle St., Dallas, Tex.
Gold Medol Products Co., 318 E. Third St., Cincinnati,
Ohio.
Helmco Mfg. Co., 1215 W. Fullerton, Chicago, III.
Hotpoint Co. (Div. of General Electric), 6201 West
Roosevelt Rd., Berwyn, III.
Leitner Equipment Co., 2535 N. Rose St., Franklin
Park, III.
Savon Co., 286 Pennsylvania Ave., Peterson, N. J.
Star Mfg. Co., 6300 St. Louis Ave., St. Louis.
Toostmaster Products (Div. McGrow Electric Co.),
1200 St. Charles Rd., Elgin, III.
432-FOUNTAINETTES
Bostian-Blessing Co., 4201 W. Peterson Ave., Chicago,
111.
Corbonic Dispenser, Inc., Confield, Ohio.
Everfrost Soles, Inc., 14815 S. Broodv/ay, Gardeno,
Calif.
Dunhill Food Equipment Corp., 79-85 Wolworth St.,
Brooklyn, N. Y.
Helmco, Inc., 7400 W. Lawrence Ave., Chicago, III.
Leitner Equipment Co., 2535 N. Rose St., Franklin
Pk., III.
S&R Soda Fountain Mfg. Co., 550 Trinity Ave.,
Bronx, N. Y.
Sheeler & Sons, Inc., 190-42 112 Ave., St. Albans,
N. Y,
FRANKFURTER & HOT DOG EQUIPMENT-See
438
433-FROZEN CHICKEN
Chicken-in-a-Basket, Inc., C. E. Grant 8. Son, 616
E. Washington, Indianapolis, Ind.
Frozen Farm Products, Inc., 1735 Margaret Ave.,
Altoona, Penn.
434-FRUIT JUICES
Heat Exchongers, Inc., 2003 W. Fulton, Chicago 12.
Notional Theatre Supply, 92 Gold St., New York. N. Y.
435-GUM, CHEWING
American Chewing Prod. Co., 138 Mt. Pleasont Ave.,
Newark, N. J.
American Chicle Co., Long Islond City, N. Y.
Beech-Nut Packing Co., 10 E. 40th, New York, N. Y.
Clark Bros. Gum Co., Merchant St., Pittsburgh 12, Pa.
Curtiss Candy Co., Chicago, III.
Leaf Brands, Inc., 115 N. Cicero Ave., Chicago, 111.
Topp's Chewing Gum, 237 37th, Brooklyn, N Y.
Wrigley, J. William Co., 410 N. Michigon Ave.,
Chicago II, 111.
^
436-HAMBURGER GRILLS AND GRIDDLES
Anetsberger Bros., 166 N. Anets Dr., Northbrook, III.
Arrow Engineering, Inc., Indianapolis, Ind.
Burger-Mat Corp., 341 39th St., Brooklyn, N. Y.
General Equipment Sales, Inc., 1350 Stadium Dr.,
Indianapolis, Ind.
Gold Medal Products Co., 318 E. 3rd St., Cincinnati.
Hotpoint Co., 6201 W. Roosevelt Rd., Berwyn, III.
Monley, Inc., 1920 Wyandotte, Kansas City, Mo.
Star Mfg. Co., 6300 St. Louis Ave., St. Loius, Mo.
Toostmaster Div., McGrow Electric, 1200 St. Charles
Rd., Elgin, III.
437-HOT CHOCOLATE DISPENSERS
Frigidrink Dispenser Co., 55 E. Washington St., Chicago,
III.
Helmco, Inc., 7446 W. Lowrence Ave., Chicago 31, III.
Hershey Chocolate Corp., 19 E. Chocolote Ave.,
Hershey, Pa.
Johnston Co., Robert A., 4023 W. Nationol Ave.,
Milwaukee, Wis.
Monley, Inc., 1920 Wyandotte, Kansas City, Mo.
Nestle Co., Inc., The, 2 William St., White Plains, N. Y.
Savon Co., The, 286 Pcnnsylvonio Ave., Paterson 3,
N. J.
Tone Products Co., 3846 W. Lake St., Chicago 24, HI.
Uneeda Vending Service, Inc., 250 Meserole St.,
Brooklyn 6, N. Y.
438-HOT DOG MACHINES
Associated Products Mfg. Co., 20 South Ontario,
Toledo 2, Ohio.
Concession Supply Co., 3918 Secor Rd., Toledo, Ohio.
J. J. Connolley, Inc., 457 West 40th St., New York 18.
Gorvis Mfg. Co., 210 Court Ave., Des Moines, lowo.
Gold Medal Products Co., 318 E. Third St., Cincinnati
2, Ohio.
Greer Enterprises, Inc., 281 North Grant Ave.,
Columbus, Ohio.
Hollywood Servemoster Co., 114 West 18th St.,
Kansas City 8, Mo.
Monley, Inc., 1920 Wyandotte St., Kansas City, Mo.
Pronto Pup Co., 2014 NE Sandy Blvd., Portland 12,
Ore.
Server Products, Inc., 100 E. Main St., Menomonee
Falls, Wis.
Star Mfg. Co., 6300 St. Louis Ave., St. Louis. Mo.
Toastmaster (Div. McGrow-Edison Co.), 1200 St.
Charles Rd., Elgin, 111.
439-ICE CREAM CABINETS
Bally Case & Cooler Co., Bally, Pa.
Everfrost Sales, Inc., 14815 S. Broodway, Gordena,
Calif.
Fngidaire Div., General Motors Sales Corp., 300
Taylor St., Dayton 1, Ohio.
General Electric Co., Appliance and Merchandise
Dept., Bridgeport 2, Conn.
General Equip. Sales, Inc., 814-24 S. West St., Indianapolis
2, Ind.
Manley, Inc., 1920 Wyandotte, K. C, Mo.
Nosh-Kelvinotor Corp., Detroit 32, Mich.
Rowe Mfg. Co., 31 E. 17th St., N. Y. 3, N. Y.
Sherer Gillett Co., 604 S. Kalamazoo Ave., Marshall,
Mich.
S&R Soda Fountain Mfg. Co., 550 Trinity Ave., Bronx,
N. Y.
Supurdisplay, Inc., 1324 W. Wisconsin Ave., Milwaukee
3, Wis.
Youngstown Welding & Engineering Co., 3700 Oakwood
Ave., Youngstown 9, Ohio.
440-ICE CREAM FREEZERS-SOFT
Emery Thompson Machine & Supply Co., 1349 Inwood,
New York 52, N. Y.
Freez-King Corp., 2518 W. Montrose Ave., Chicago, III.
18, III.
General Equipment Sales Co., 1350 Stadium Dr., Indianapolis
2, Ind.
Mills Industries, 4235 W. North Ave., Chicago 39, III.
Port Morris Machine & Tool Co., 208 E. I35th St.,
New York, N. Y.
Selmix-Mills, 28-25 Borden Ave., Long Island City,
N. Y.
Sweden Freezer Mfg. Co., 3401 17th Ave. W., Seattle,
99, Wash.
Swirly Mfg. Co., 2518 W. Montrose, Chicago 18, III.
Tekni-Craft, Rockton, III.
441 -ICE CREAM MERCHANDISERS (Open
Display)
Bally Cose & Cooler Co., Bally, Pa.
Frigidoire Div., General Motors Corp., 300 Taylor
St., Dayton 1, Ohio.
Manley, Inc., 1920 Wyandotte, Kansas City, Mo.
Mills Industries, Inc., 4100 Fullerton Ave., Chicago, III.
Rowe Mfg. Co., 31 E. 17th St.. N. Y. 3, N. Y.
S&R Soda Fountain Mfg. Co., 550 Trinity Ave.,
New York 55, N. Y.
Supurdisplay, Inc., 1324 W. Wisconsin Ave., Milwaukee
3, Wis. „, ^
West Coast Sheet Metal Works, 935 Venice Blvd.,
Los Angeles.
ICE CREAM VENDERS-See 2115
442-ICE MAKING MACHINES
American Gas Machine Co., Div. of Queen Stove
Works, Inc., 505 Front, Albert Leo, Minn.
Carrier Corp., 300 So. Geddes St., Syracuse 1, N. Y.
Cold Corp. of Americo, 1371-89 N. Branch, Chicago
22 III.
Yotes-Americon Machine Co., 729 Fourth St., Beloit,
Wis.
443-ICE SHAVERS
American Gas Machine Co., Div. of Queen Stove
Works, Inc., 505 Front St., Albert Lea, Minn.
Samuel Bert Mfg. Co., P.O. Box 7803, Fair Pork Sto.,
Dallas, Tex.
, .. „
Carrier Corp., 300 South Geddes St., Syracuse 1, N. Y.
Echols, Inc., S. T., Bismarck, Mo.
Gold Medal Products Co., 318 E. 3rd St., Cincinnati, O.
Sno-Moster Mfg. Co., 124 Hopkins PI., Baltimore, Md
Yotes-Americon Machine Co., 729 Fourth St., Beloit,
Wis.
444-MALT and SHAKE MACHINES
General Equipment Sales, Inc., 1350 Stadium Dr.,
Indianapolis 2, Ind.
Hamilton Beach Corp., Racine, Wis.
Mills Industries, 4235 W. North Ave., Chicago, III.
Sweden Freezer Mfg. Co., 3407-17 Ave., W., Seattle
99, Wash.
445-NUTS
Chunk-E-Nut Products Co., 2908 Smollmon St., Pittsburgh
I, Po.
Kayline Candy Co., 1220 S. Michigan, Chicago, III.
Planters Nut and Chocolate Co., Wilkes-Barre, P-
446-PIZZA OVENS and SUPPLIES
American MP Supply Co., 1310 Bedford Ave., Brooklyn
16, N. Y
^^ ,
Bakers Pride Oven Co., 1641 W. 233 St., New York
City
Horvic Mfg. Co., 154 Nassau St., New York, N. Y.
Hotpoint Co., 6201 W. Roosevelt Rd., Berwyn, III.
Original Crispy Pizza Crust Co., Inc., 1393 Blorvdell
Ave., New York 61, N. Y.
Savon Co., The, 286 Pennsylvania Ave., Paterson 3,
N. J.
Sheeler & Sons, Inc., Daniel H., 190-42 112 Ave., St.
Albans 12, N Y.
Toastmaster (Div. McGrow-Edison Co.), 1200 St.
Charles Rd., Elgin, III.
447-POPCORN
American Popcorn Co., P. O. Box 178, Sioux City
2, Iowa _ L,
Associated Popcorn Distributors, Inc., 308 b. Marwood,
Dallas, Tex.
Blevins Popcorn Co., Popcorn Village, Nashville, Tenn.
Central Popcorn Co., Schaller, Iowa.
Cretors Corp., P. O. Box 1329, Nashville 9, Tenn.
Detroit Popcorn Co., 5633 Grand River Ave., Detroit
8, Mich. ,„„ ^. .
Dickinson Co., Albert, The, P. 0. Box 788. Chicago
Dore Popcorn Co., 5913 W. North Ave., Chicago 39,
III-
Golden Popcorn Co., Winchester, Ind.
Gold Medal Products Co., 318 E. 3rd, Cincinnati, Ohio.
Kayline Candy Co., 1220 S. Michigan Ave., Chicago 5,
, ^
Krispy Kist Machine Co., 120 S. Hoisted St., Chicago, 111.
L & L. Popcorn Co., 14 W. 1 8th, Kansas City, Mo.
Manley, Inc., 1920 Wyandotte, Kansas City 8, Mo.
J. A. McCorty Seed Co., 526 N. W. 4th St., Evonsville,
Ind. _, . ,,,
John B. Mortenson & Co., 241 E. Illinois, Chicago, 111.
Prunty Seed & Groin Co., 620 N. 2nd, St. Louis, Mo.
Tarkio Popcorn Co., Inc., 3706 Broadway, Kansas
City, Mo.
T-N-T Food Products, Inc., 804 Mass. St., Lawrence,
Viscount Enterprises, Inc., P.O. Box 1768, Las Vegos,
Nev.
Wyandotte Popcorn Co., Marion, Ohio.
448-POPCORN MACHINES-(Also See 2121)
Blevins Popcorn Co., Inc., Popcorn Village, Nashville,
Cretors Corp., P.O. Box 1329, Nashville 9, Tenn.
Gold Medol Products Co., 318 E. Third St., Cincin-
Krispy Kist Korn Machine Co., 120 S. Hoisted St.,
Chicago 6, III. ..^ . .,
Manley, Inc., 1920 Wyandotte, Konsos City 8, Mo.
Star Mfg. Co., 6296 St. Louis Ave., St. Louis 20, Mo.
Viscount Enterprises, Inc., P.O. Box 1768, Las Vegas,
Nev.
449-POPCORN SACKS, BOXES and CUPS
American Popcorn* Co., P. 0. Box 178, Sioux City
2, lowo ^^^ - L,
Associated Popcorn Distributors, Inc., 308 So. Horwood,
Dallas, Tex. ^ ... ^
Blevins Popcorn Co., Popcorn Village, Nashville, Tenn.
Concession Supply Co., 3916 Secor Rd., Toledo, Ohio.
Cretors Corp., P.O. Box 1329, Nashville 9, Tenn.
Dixie Cup Co., 24th & Dixie Ave., Eoston Pa
Lily-Tulip Cup Corp., 122 E. 42nd St., N. Y. 17, N. Y.
Manley, Inc., 1920 Wyandotte, K. C. 8, Mo.
Rex Paper Products Co., 95-109 Onderdonk, Brook-
Service Confections, Ltd., 243 Lilac St., Winnipeg,
Manitoba, Canada.
Supurdisplay, Inc., 1324 W. Wisconsin Ave., Milwou-
Viscount Enterprises, Inc., P.O. Box 1768, Los Vegos,
Nev.
450-POPCORN SCOOPS
Speed Scoop, 109 Thornton Ave., San Francisco 24,
Calif.
451 -POPCORN SEASONING
Best Foods, Inc., 1 E. 43rd St., New York 17, N. Y.
Blevins Popcorn Co., Popcorn Villoge, Nashville, Tenn.
Corgill, Inc., 200 Groin Exchange, Minneapolis 15,
Minn.
Cretors Corp., P.O. Box 1329, Nashville 9, Tenn.
Dell Food Specialties, Inc., Beloit, Wis.
Drew & Co., Inc., E. F.., 15 E. 26th St., New York 10,
N. Y.
Durkee Fomous Foods, Div. of The Glidden Co., 1396
Union Commerce BIdg., Cleveland 14, Ohio.
Manley, Inc., 1920 Wyandotte, K. C. 8, Mo.
Plonters Nut & Chocolate Co., Wilkes-Barre, Pa.
Sovarol Co., Popcorn Village, Nashville, Tenn.
^
"THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 79

New
DECORATING
Use the Index of Advertised Products ot Page 58 to find ad-data herein on popular items.
Simonin's Sons, Inc., C. F., Tiogo & Belgrade Sts.,
Philadelphia 34, Pc.
Wesson & Snowdrift Soles, 1701 Conot, New Orleans
POPCORN VENDERS-See 2121
452-POPCORN WARMERS
Blevtns Popcorn Co., Popcorn Village. Nashville, Tenn.
Cretors Corp, P.O. Box 1329, Nashville 9, Tenn.
General Mfg. Co., 1209 Castle St., Dollas, Tex.
Gold Medal Products Co., 318 E. Third St., Cincinnati
2, Ohio.
Hollywood Servemaster Co., I 14 W, 18th St., Kon-
SGs City 8, Mo,
Kritpy Kist Korn Machine Co., 120 S. Hoisted, Chicago,
III.
Manley, Inc., 1920 Wyandotte, K. C. Mo.
Poppers Supply Co. of Philadelphia, 1211 N. Second
St., Philadelphia, Po.
Stor Mfg. Co., 6300 St. Louis Ave., St. Louis 20, Mo
Supurdisplay, Inc., 1324 W. Wisconsin Ave., Milwaukee
3. Wis.
SHAKE DISPENSERS-See 444
453-SNOW CONE MACHINES
Samuel Bert Mfg. Co., P. O. Box 7803, Fair Pork Station,
Dallas, Tex.
Echols Mfg. Co., 3700 Jeffereon Ave., St. Louis 18,
Mo.
Gold Medal Products Co., 318 E. 3rd St., Cincinnati.
Manley, Inc., 1920 Wyandotte, Kansas City, Mo.
Sno-Moster Mfg. Co., 124 Hopkins Ave., Baltimore
SODA FOUNTAINS-See 432
TRAYS-See 416
5 DECORATING
501 -BLACK LIGHT FIXTURES
Block Light Products, 67 E. Lake St., Chicago I, III.
Plost X Plate, 344 N. Brood St., Philadelphia 2 Po
Stroblite Co., 75 West 45th St., New York 36, N. Y.
Switzer Bros., Inc., 4732 St. Cloir Ave., Cleveland, Ohio
Wagner Sign Service, Inc., 218 S. Hoyne Ave., Chicago
12, Ml.
502-BLACK LIGHT MURALS
Knoxvillc Scenic Studios, Box 1029, Knoxville, Tenn.
Hubert Mitchell Industries, Inc., P. O. Box 49, Hortselle,
Ala-
Novelty Scenic Studios, Inc., 432 E. 91sf St., New York
28, N. Y.
Plost X Plate, 344 N. Broad St., Philadelphia 2 Po
Stroblit? Co., 75 West 45th St., New York 36, N, Y
Switzer Bros., 4732 St. Clair, Cleveland 3, Ohio.
503-DECORATIVE SERVICE
Knoxville Scenic Studios, P. 0. Box 1029, Knoxville,
Tenn.
Metropolitan Stage Equipment Co., 2451
Ave,, Omaha 2, Neb,
St Mary's
Hubert Mitchell Industries, Inc., P. O. Box 49, Hartselle,
Ala.
Notional Studios, 145 W. 45th, New York 19, N. Y.
Novelty Scenic Studios, Inc., 432 E, 91st St, New
York 28, N. Y.
Hanns T. Teichert Co., 1311 N. Wells, Chicogo, 111.
Shearer Co., B. F., 2318 Second Ave., Seottle I, Wash.
Spatz Paint Industries, Inc., 5237 Monchester, St.
Louis 10, Mo.
DRAPERIES, FABRICS-See 804
504-FLU0RESCENT PAINTS & SUPPLIES
Plost X Plate, 344 N. Brood St., Philodelphia 2, Pa.
Stroblite Co., 75 W. 45th St., N. Y., 36, N. Y.
Switzer Bros., Inc., 4732 St. Cloir Ave., Cleveland 3,
Ohio
Ultro-Violet Products, Inc., 5114 Walnut Grove Ave.,
San Gabriel, Calif.
50S-PAINT PRODUCTS
M, L, Compbell Point Co., 2909 Chrysler Rd., (Foirfox),
Konsos City, Kos,
Certain-Teed Products Corp., 120 E. Loncoster Ave.,
Ardmore, Pa.
Devoe & Reynolds Co., 787 First Ave., N. Y., N. Y.
E, I. DuPont de Nemours & Co., Wilmington, Del.
The Gliddon Co,, 11001 Madison Ave,, Cleveland, O.
Notional Lead Co., 1 1 1 Broadway, New York, N. Y.
Pittsburgh Plate Glass Co., One Gateway Center,
Pittsburgh, Po
Roytone Screen Corp., 165 Clermont Ave., Brooklyn
5, N. Y,
Sherwin-Williams Co., 101 Prospect Ave., N. W., Cleveland
1, Ohio.
Spotz Point Industries, Inc., 5237 Manchester, St.
Louis 10, Mo.
Tropical Paint Co., 1246 W. 70th., Clevelond 2, Ohio
PAINT PRODUCTS, SCREENS-See 2339
506-PHOTO MURALS
Foto Murals of Colifornio, 8921 W. Pico Blvd., Los
Angeles 35, Calif.
Kaufman & Fabry Co., 425 5. Wobosh, Chicago, III.
Rapid Copy Service, Inc., 123 N. Wocker Dr., Chicago.
507-WALL COVERINGS (FABRIC, PLASTIC
or LINOLEUM)-See also 1509
Armstrong Cork Co., Lancaster, Pa.
Asam Wallpapers, Inc., 2446 Germontown Ave,, Philo.,
Po,
Bolto Products, Inc., Div. of the General Tire J. Rubber
Co., 70 Garden St., Lawrence, Moss.
Celonese Corp., of America, New York 16, N, Y.
Congoleum-Noirn, Inc., 195 Belgrove, Kearney, N. J.
E. DuPont de Nemours & Co., Inc., Fabrics Div.,
I.
Empire State BIdg., New York 1 , N. Y.
Firestone Tire & Rubber Co., Akron, Ohio.
The Formica Co., 4614 Spring Grove Ave., Cincinnati,
Ohio.
Goodoll Fabrics, Inc., 525 Modison Ave., N. Y., N. Y.
Hayes Seating Service, Jock, I Monico PL, Boldwinsville,
N. Y.
Imperial Paper & Color Corp., Box 231 Glens Foils,
N. Y.
Interchemical Corp., Standard Coated Products Div.,
67 W. 44th St., New York 18, N. Y.
Monko Fabric Co,, Inc, 630 9th Ave York
, 36,
N, Y,
Moslond Duroleather Co., Amber & Willord Sts.,
Philadelphia 34, Po.
Mossey Seottng Co., 160 Hermitage Ave., Nashville
10, Tenn,
NevoBurn Prod. Co., 17 W. 60th, N. Y. 23, N, Y.
New York Flameproof ing Co., 115 Christopher St.,
New York 19, N. Y.
Novelty Scenic Studios, 432 E. 91st St., New York
28, N. Y.
Pontosote Corp., of N, J., 444 Madison Ave., New
Smith, Alexander, Inc., 5th Ave,, York, N. Y.
York 22, N. Y.
295 New
Textileother Corp., 607 Madison Ave., Toledo, Ohio
Thortel Fireproof Fabric, 101 Pork Ave., N. Y. C.
U. S. Rubber Co., 1230 Ave. of the Americas, New
York 20, N. Y.
United Wollpoper, Inc., Montgomery, 111.
508-WALLPAPER
Imperial Paper & Color Corp., Box 231, Glens Foils,
N. Y.
United Wollpoper, Inc., Montgomery, Ml.
York Woll Paper Co., York, Po.
FLOORS and CARPETS
601 -ASPHALT, PLASTIC & RUBBER TILE
American Mot Corp., 1719 Adorns St., Toledo 2, Ohio.
American MP Supply Co., 1310 Bedford Ave., Brooklyn
16, N. Y.
Armstrong Cork Co., Liberty St., Lancaster, Pa.
Brabrook, Inc., A. N., 18 E. 49th St., New York, N. Y.
Congoleum-Nairn, Inc., 195 Belgrove Dr., Keorney,
N. J.
Fremont Rubber Co., Fremont, Ohio.
Generol Tire & Rubber Co., Bolto Products Div., 70
Gorden St., Lawrence, Mass.
Goodyear Tire & Rubber Co., 1144 E. Market St.,
Akron 16, Ohio.
Hewitt-Robins, Inc., 666 Glenbrook Rd., Stamford,
Conn.
Johns-Manville Corp., New York 30, N. Y.
U. S. Rubber Co., 1230 6th Ave., New York, N. Y.
602-CARPETS
Artloom Carpet Co., Allegheny & Howordst, Phila., Po.
Bigelow-Sanford Carpet Co., 140 Madison Ave., New
York 16, N. Y.
Blumenthol & Co., Sidney, One Pork Ave., N. Y., N. Y.
Firth Carpet Co., The, 295 Fifth Ave., New York 16,
N. Y.
Archibold Holmes Corpet Co., Erie Ave. and K Street,
Philadelphia, Penn.
A. & M. Karagheusian, Inc., 295 Fifth Ave., New
York 16, N. Y.
Koroston Rug Mills, 86 Worth St., New York, N. Y.
Thomos L. Leedom Co., Beaver St., Bristol, Po.
James Lees & Sons Co., Bridgeport, Po.
Mogee Corpet Co., 295 5th Ave., New York 16, N. Y.
C, H. Moslond & Sons, Carlisle, Po.
Mohawk Carpet Milts, Lyon St., Amsterdam, N. Y.
Smith, Alexander, Inc., 295 Fifth Ave., N. Y. 17, N. Y.
603-CARPET CUSHIONS
Americon Mat Corp., 1719 Adams St., Toledo 2, Ohio.
Bigalow-Sonford Corpet Co., )40 Madison Ave., New
York 16, N. Y.
Fremont Rubber Co., Fremont, Ohio.
Goodyeor Tire & Rubber Co., 1144 E. Market St.,
Akron 1 6, Ohio.
Hewitt-Robins, Inc., 666 GlenbrooK Rd., Stamford,
Conn.
Mohawk Carpet Mills, Lyon St., Amsterdam, N. Y.
Smith, Alexander, Inc., 295 Fifth Ave,, N. Y., N. Y.
Sponge Rubber Products Co., 416 Derby Place, Shelton,
Conn.
U S. Rubber Co., 1230 6th Ave., New York 20, N. Y.
CARPET SWEEPERS & VACUUMS-
See 1622
604-CORK TILE
Armstrong Cork Co., Liberty St., Lancaster, Pa.
Congoleum-Nairn, Inc., 195 Belgrove Dr., Kearny, N. J.
Kentile, Inc., Second Ave., Brooklyn 15, N. Y.
605-LINOLEUM
Armstrong Cork Co., Liberty St., Loncoster, Po.
Congoleum-Nairn, 195 Belgrove Dr., Kearney, N. J.
Alexander Smith, Inc., Saw Mill River Rd., Yonkers
I, N. Y.
606-MATS AND MATTING
American Mat Corp., 17)9 Adams St., Toledo 2, Ohio.
Brabrook, Inc., A. N., 18 E. 49th St., New York, N. Y.
Fremont Rubber Co., Fremont, Ohio.
B. F. Goodrich Co., 500 S. Mom St., Akron, Ohio.
Goodyear Tire & Rubber Co., I 144 E. Morket St.,
Akron 1 6, Ohio.
Hewitt-Robins, Inc., 666 Glenbrook Rd., Stomford,
Conn.
Heywoo.d-Wckefield Co., 3010-lOth St., Menominee,
Mich.
Smith, Alexander, Inc., 295 Fifth Avenue, New York,
N. Y.
U. S. Rubber Co., 1230 Sixth Ave., New York 20, N. Y.
607-MATS, HEATED
Ace Lite Step Co., 1708 So. Stote St., Chicogo 16, III.
Interstate Rubber Products Co., 908 Avilo Ave., Loi
Angeles 12, Calif.
Koch Supplies Co., 2520 Holmes, Kansas City, Mo.
1
608-TILE, CERAMIC & QUARRY
Americon-Olean Tile Co., 9th & Ken 1 worth Ave.,
Lonsdole, Po.
Kompolite Co., Inc., Ill Cloy, Brooklyn, N. Y.
Mosaic Tile Co., Zonesville, Ohio.
Mueller Mosaic Co., Trenton, N. J,
Notional Tile & Mfg. Co., Anderson, Ind.
FRONTAGE
701 -DOOR CONTROLS AND CLOSERS
LCN Closers, Inc., 466 W. Superior, Chicago, III.
Minneseota Fire Extinguisher Co., Inc., 2480 University
Ave., St. Paul 14, Minn.
Norton Door Closer Co., 2900 N. Western Ave., Chicogo
18, III.
Pittsburgh Plote Gloss Co., One Gatewoy Center,
Pittsburgh 22, Po.
Sorgent & Co., 45 Woter St., New Hoven 9, Conn.
The Stanley Works, Magic Door Div., Lake St., New
Britain, Conn.
702-D00R PLATES
& BARS
Formica Co., Spring Grove Ave., Cincinnoti, Ohio.
Daniel C. Hay Co., 8808 Wilshirc, Beverly Hills, Colif.
Kowneer Co., 1105 No. Front St., Niles, Mich.
Pittsburgh Plate Glass, One Gateway Center, Pittsburgh,
Po.
Universol Corp., 6710 Denton Drive, Dollas 9, Tex.
703-ELECTRIC EYE DOORS
Kowneer Co., N. Front St., Niles, Mich.
Pittsburgh Plate Gloss, One Gateway Center, Pittsburgh
22, Po.
Stanley Works, Mogic Door Div., Lake St., New
Britain, Conn.
EXIT DEVICES, PANIC BOLTS-See 1504
FACING MATERIALS, EXTERIOR-See 301
MARQUEES-See 118
704-PORCELAIN ENAMELED PANELS
Adier Silhouette Letter Co., 11843 W. Olympic Blvd.,
Los Angeles 64, Calif.
Kowneer Co., 1105 Front St., Niles, Mich.
Seoporcel Porcelain Metals, Inc., 28-20 Borden Ave.,
Long Island City 1, N. Y.
Selby Industries, Inc., 1350 Ghent Hills Rd., Akron
13, Ohio.
80 WHEN WRITING MANUFACTURERS OR THEIR DISTRIBUTORS PLEASE MENTION

1
r
FREE Postcards ore provided at Page 58 to bring you full information, prices, etc., on any Advertised Product LIGHTING
U. S. Plywood Corp., 55 W. 44tti St., N. Y. 36, N. Y.
Wagner Sign Service, Inc., 218 So. Hoyne, Chicago.
SAFETY LADDERS & SCAFFOLDS-See 1510
705-THEATRE FRONTS
Adier Silhouette Letter Co., 11843 W. Olypmic Blvd.,
Los Angeles 64, Colit.
Kowneer Co., 1105 Front St., Niles, Mich.
Pittsburgh Plate Glass Co., One Gateway Center, Pittsburgh
19, Pa.
Pobloclci & Sons, 2159 S. Kinnickinnic Ave., Milwaukee,
Wis.
Seaporcel Porcelain Metals, Inc., 28-20 Borden Ave.,
Long Island City 1, N. Y.
Universal Corp., 6710 Denton Dr., Dallas, Tex.
8 FURNISHINGS
801 -AISLE LIGHTS
Associated Lighting Service, P. O. Box 1033, Redwood
City, Calif.
Copitol Stage Ltg. Co., 527 W. 45th, N. Y. 36, N. Y.
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N.Y.
Drive-In Theotre, Mfg. Co., Div. of DIT-MCO, Inc.,
505 W. 9th, Kansas City 6, Mo.
Heywood-Wakefield Co., Menominee, Mich.
Ideol Seating Co., 519 Ann St., N. W., Grand Rapids
2, Mich.
Mossey Seating Co., 160 Hermitage Ave., Noshville
10, Tenn.
Sylvania Electric Products, Inc., 500 5th Ave., N.Y.C.
Voight Co., 1636 No. Carlisle, Philadelphio 22, Po
802-CONTROL ROPES,
POSTS & RAILINGS
Great Western Stoge Equip. Co., 1324 Grand Ave.,
Kansas City, Mo.
Hubert Mitchell Industries, Inc., P. O. Box 49, Hortselle,
Ala.
Mossey Seating Co., 160 Hermitage Ave., Nashville
10, Tenn.
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.
Novelty Scenic Studios, Inc., 432 E. 91st St., New
York 28, N. Y.
5.O.S. Cinema Supply Corp., 602 W. 52nd, New York
19, N. Y.
Theatre Seat Service Co., 160 Hermitage Ave., Nashville
10, Tenn.
Triple-S-Supply Corp., 206 First St., San Francisco.
Universal Corp., 6710 Denton Dr., Dallas 9, Tex.
803-DIRECTIONAL SIGNS, EXIT SIGNS, Etc.
Assoc. Ticket Register Corp., 346 W. 44th St., New
York 11, N. Y.
Bollantyne Co., The, 1712 Jockson, Omaha 2, Neb.
Bevelite Corp., The, 1615 Cordova St., Los Angeles
7, Calif.
Bowman, Edgar F. (Lamolite Products), 682 6th Ave.,
New York 11, N. Y.
Copitol Stage Ltg. Co., 527 W. 45th, N. Y. 36, N. Y.
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N.Y.
Drive-ln Theatre Mfg. Co., Div. of DIT-Mco, Inc., 505
W. 9th, Kansas City 6, Mo.
Hubert Mitchell Industries, Inc., Hartselle, Alo.
Notional Theotre Supply, 92 Gold St., N. Y. 38, N. Y.
J. E. Robin, Inc., 267 Rhode Island Ave., East Orange,
N. J.
Voight Co., 1636 No. Carlisle, Philadelphio, Pa.
804-DRAPERIES & CURTAINS
J. R. Cloncy, 1020 W. Belden Ave., Syracuse 4, N. Y.
Goodoll Fabrics, Inc., 525 Madison Ave., New York
22, N. Y.
Great Western Stage Equip. Co., 1324 Grond Ave.,
Kansas City, Mo.
Hayes Seoting Service, Jock, 1 Monica PI., Baldwinsville,
N. Y.
Knoxville Scenic Studios, P. O. Box 1029, Knoxville,
Tenn.
Moharom Fabrics Corp., 130 W. 46th St., N. Y., N. Y.
Monko Fobrics, Inc., 630 9th Ave., New York 36, N. Y.
Mossey Seoting Co., 160 Hermitage Ave., Nashville
10, Tenn.
NevoBurn Prod. Co., 17 W. 60th, New York 23, N. Y.
Novelty Scenic Studios, Inc., 432 E. 91st St., N. Y.
28, N. Y.
Pantasote Corp. of N. J., New York 22, N. Y.
Premiere Studios, 414 W. 45th St., New York, N. Y.
B. F. Shearer Co., 2318 2nd Ave., Seottle 1, Wosh.
Theatre Drapery Supply, 2419 2nd Ave,, Seottle 1.
Thortel Fireproof Fabrics, 101 Pork Ave., N. Y., N. Y.
Tiffin Scenic Studios, Inc., Box 915, Tiffin, Ohio.
805-DRINKING FOUNTAINS
American Radiator & Stondord Sanitary Corp., P. O.
Box 1226, Pittsburgh 30, Pa.
Borg-Worner Corp., Norge Div,, Detroit, Mich.
Ebco Mfg. Co., 401 W. Town St., Columbus, Ohio.
Frigidoire Div., Gen. Motors Corp., 300 Taylor St.,
Doyton, Ohio.
General Electric Co., Air Conditioning Div., 5 Lawrence
St., Bloomfield, N. J.
Kohler Co., Kohlcr, Wis.
Sunroc Co., Glen Riddle, Pa.
Voight Co., 1636 No. Carlisle, Philadelphio 22, Pa.
Westinghouse Electric Corp., 653 Page Blvd., Springfield
2, Mass.
806-SAND URNS
Goldberg Bros., 3500 Walnut St., Denver 1, Colo.
Wolk, Inc., Edw. H. 1241 5. Wabash Ave., Chicago
FURNITURE
901 -CHROME TUBULAR FURNITURE
American Desk Mtg, Co., P. O. Box 416, Temple, Tex,
Doehler Metal Furn. Corp., 192 Lexington Ave., New
York 16, N. Y.
Heywood-Wakefield Co., 3010-IOth St., Menominee,
Mich.
902-LOUNGE FURNITURE, SETTEES, Etc.
American Desk Mfg. Co., P. O. Box 416, Temple, Tex.
Doehler Metal Furniture Co., Inc., 192 Lexington Ave.,
New York 16, N. Y.
Heywood-Wakefield Co., 3010-lOth St., Menominee,
Mich.
Kroehler Mfg. Co., 666 Lake Shore Dr., Chicago, 111.
10 HEATING
1001 -BOILERS AND FURNACES-See also
HEATING SYSTEMS 1006
American Blower Corp., 8111 Tireman Ave., Detroit
32, Mich.
Americon Radiator & Sanitary Corp., P O. Sox 1226.
Pittsburoh 30 °o
Corner Corp., 300 So. Geddes St., Syracuse 1, N, Y
Chrysler Corp., Air Temp Div., 1600 Webster St.,
Dayton, Ohio.
Elecrromode Div., Commercial Controls Corp., 45
Crouch St., Rochester 3, N. Y.
Generol Electric Co., 570 Lexington Ave,, New York
22, N. Y.
Iron Fireman Mfg. Co., 3170 W. 106th St., Clevelond
11, Ohio.
Kohler Co., Kohler, Wis.
Notional Radiator Co., 221 Central Ave., Johns
town, Po.
1002-FANS, HEAT CIRCULATORS
Air-Cooling Engr. Co., P. O. Box 744, Evonston, III,
Carrier Corp., 300 So. Geddes St., Syracuse I , N. Y
Davenport Mfg. Co., Meodville, Pa,
Electromode Div,, Commercio! Controls Corp,, 45
Crouch St., Rochester 3, N. Y.
General Electric Co., Schenectady 5, N. Y.
National Rodiator Co., 221 Central Ave., Johnstown,
Pa.
1003-GAS BURNERS-See also 1006
American Radiator & Standard Sanitary Corp., P. O.
Box 1226, Pittsburgh 30, Pa.
Corner Corp., 300 So. Geddes St., Syracuse 1, N. Y.
Chrysler Corp., Airtemp Div., 1600 Webster St.,
Dayton, Ohio.
Generol Electric Co., Air Conditioning Div., 5 Lawrence
St., Bloomfield, N. J.
Hastings Airconditioning Co., Inc., 108 So. Colorado,
Hastings, Neb,
Iron Fireman Mfg. Co., 3170 W. 106th St., Cleveland
1, Ohio.
1
National Rodiator Co,, 221 Central Ave., Johnstown,
Pa.
Todd Shipyards Corp., Products Div., Columbia &
Halleck Sts., Brooklyn 31, N. Y.
U. S. Air Conditioning Corp., Como Ave., S. E, at
33rd, Minneopolis 14, Minn.
1004-HEAT PUMPS
Curtis Mfg. Co., 1905 Kienlen Ave., St, Louis 20, Mo.
Fairbanks, Morse & Co., 600 5. Michigan, Chicago, III.
General Electric Co., 570 Lexington Ave., N. Y., N. Y.
Todd Shipyards Corp., Products Div., Columbia &
Halleck Sts., Brooklyn 31, N. Y.
1005-HEATING SYSTEMS-See also BOILERS,
OIL BURNERS and STOKERS
American Radiator & Standard Sanitary Corp., Box
1226, Pittsburgh, Pa.
Bryant Heater Div., Affilioted Gos Equip. Inc.,
17825 St, Clair Ave,, Cleveland 10, Ohio,
Corner Corp., 300 S. Geddes St., Syracuse 1, N. Y.
Chrysler, Airtemp Div., 1600 Webster, Doyton, Ohio.
Commercial Controls Corp., Electromode Div., 45
Crouch St., Rochester 3, N. Y.
Deico Appliance Div., 391 Lyell, Rochester, N. Y.
General Electric Co., 5 Lowrence St., Bloomfield, N. J
Iron Firemen Mfg. Co., 3170 W. 106th St., Cleveland
1 1, Ohio.
Todd Shipyords Corp., Products Div., Columbia &
Holleck Sts., Brooklyn 31, N. Y.
U. S. Air Conditioning Corp., Como Ave., S. E. a1
33rd, Minneapolis 14, Minn.
York Corp., York, Pa.
1006-HUMIDIFIERS
American Blower Corp., 81 1 Tireman Ave., Defroii
32, Mich.
Buffalo Forge Co., 490 Broadway, Buffalo 5, N. Y
Carrier Corp., 300 S. Geddes St., Syracuse, N. Y.
Grinnell Co., Inc., Providence 1, R. 1.
Johnson Service Co., 507 E. Michigan St., Milwau
kee 2, Wis.
Minneapolis-Honeywell Reg. Co., 2753 Fourth Ave. S..
Minneapolis 8, Minn.
U. S. Air Conditioning Corp., Como Ave., S. E. oi
33rd, Minneapolis, Minn.
York Corp., Roosevelt Ave., York, Pa.
1007-OIL BURNERS-See also 1005
American Radiator & Stondord Sanitary Corp., P.
Box 1226, Pittsburgh 30, Pa.
Chrysler Corp., Airtemp Div., 1600 Webster Ave.,
Dayton, Ohio.
General Electric Co., Air Conditioning Div., 5 Lawrence
St., Bloomfield, N. J.
Iron Firemen Mfg. Co., 3170 W. 106th St., Cleveland
1 Ohio.
1,
Timken Silent Automatic, 100 Clark, Detroit 32, Mich
Todd Shipyards Corp., Products Div., Columbio &
Halleck Sts., Brooklyn 31, N Y
11 INSULATION -ACOUSTICS
11 01 -ACOUSTICAL MATERIALS
Armstrong Cork Co., Liberty St., Loncoster, Po.
Celotex Corp., 120 S. LaSalle, Chicago, 111.
Certain-Teed Products Corp., 120 E. Loncoster Ave.
Ardmore, Pa.
Clancy, Inc., J, R., 1010 W. Belden Ave,, Syracuse,
Johns-Manville Corp., 22 E, 40th, New York, N. Y.
Libbey-Owens-Ford Gloss Co., Nicholas BIdg., To
N Y.
ledo 3, Ohio,
National Gypsum Co., 325 Delaware, Buffalo 2, N. Y
Owens-Corning Fiberglas Corp., Toledo 1, Ohio.
Pittsburgh Plote Gloss Co., One Gateway Center,
Pittsburgh 22, Po.
.
,
.,, ^
Reynolds Metals Co., 2500 So. Third, Louisville, Ky,
U S Gypsum Co,, 300 W. Adams, Chicago, III,
U S Rubber Co., 1230 Ave. of the Americas, New
York 20, N. Y.
Wood Conversion Co., 1 st Nat'l Bk. BIdg.,
,
St.
„
Paul,
Minn.
1102-ADHESIVE AND CEMENTS
Armstrong Cork Co., Liberty St., Loncoster, Po
Celotex Corp., 120 S. LoSolle, Chicago 3, III.
Flintkote Co., 30 Rockefeller Plaza, N. Y. C.
Pittsburgh Plate Gloss Co., One Gateway Center, Pittsburgh
22, Pa. .„„..„
U. S. Rubber Co., 1230 Sixth Ave., New York 20, N. Y
1103-INSULATION MATERIALS
Alexite Engineering Co., Colorado Springs, Colo.
Armstrong Cork Co., Liberty St., Lancaster, Pa.
Celotex Corp., 120 S. LoSalle St,, Chicago, III.
Certain-Teed Products Corp., 120 E. Loncoster, Ardmore,
Po.
Eogle-Picher Co., BIdg., Ohio.
Johns-Manville Corp., 22 E. 40th, New York, N. Y.
American Cincinnati,
Kimberly-Clork Corp., Neenah, Wis.
Masonite Corp., Ill W, Woshington, Chicogo, III.
Owens-Illinois Gloss Co., Koylo Div., Box 1935, Toledo
1 , Ohio.
Pittsburgh Corning Corp., One Gateway Center, Pittsburgh
22, Po.
Pittsburgh Plote Gloss Co., One Gatewoy Center,
Pittsburgh 22, Pa.
Reynolds Metols Co., 2500 So. Third, Louisville, Ky.
U S. Gypsum Co., 300 W. Adams, Chicago, HI.
U S Rubber Co., 1230 Ave. of the Americas, New
York 20, N. Y.
Wood Conversion Co., Ist Nat'l Bk. BIdg., St. Poul
I, Minn.
12 LIGHTING
AISLE LIGHTS-See 801
1201 -BATTERY CHARGERS
Burgess Battery Co., Freeport, 111.
Christie Electric Corp., 3410 W. 67th St., Los Angeles
43, Calif.
The Electric Storage Battery Co., 42 S. 1 5th St.
Philadelphia 2, Pa.
LTHE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 81

PROJECTION
Use the Index of Advertised Products at Page 58 to find ad-data herein on populor items.
General Electric Apparatus Sales Div., 1 River Rd.,
Schenectady, N. V.
McClopin-Christie Corp., 3410 W. 67th St., Los Angeles
37, Calif.
D. W. Onan & Sons, Inc., University Ave., S-E ot 25th,
Minneapolis 14, Minn.
BLACK LIGHT EQUIPMENT-See 501 and 502
1202-BULB CHANGERS
Lumidor Mfg. Co., 4801 E. 50th, Los Angeles, Colct.
McGill Mfg. Co., Inc., Valparaiso, Ind.
National Theatre Supply. 92 Gold St., N. Y. 38, N. Y.
Rite-0-Li»e of Calif., 308 E. Washington, Los Angeles
15, Colif.
1203-CHARGER BULBS
Christie Eiectnc Corp., 3410 W. 67th St., Los Angeles
43, Calif.
Continental Electric Co., 715 Hamilton, Geneva, 111.
General Electric Co., Apporotus Soles Div., 1 River Rd.,
Schenectady 5. N. Y
Gordos Corp., 86 Shipmon St., Nework 2, N. J.
Christie Corp., Los Angeles 37, Calif.
Robin, Inc., J. E., 267 Rhode Island Ave., Eost Orange,
N. J.
Westinghouse Lamp Div., MocArthur Ave., Bloomfield,
N. J.
1204-COLOR WHEELS
Amplex Corp., 1 1 Water, Brooklyn, N. Y.
Associofed Lighting Service, P. 0. Box 1033, Redwood
•City Calif.
Best Devices Co., Inc., 10921 Briggs Rd., ClevelorKl
11, Ohio.
Capitol Stage Lighting Co., 527 W. 45th, N. Y., N. Y.
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N.Y.
Kleigl Bros., 321 W. 50th St., Nev* York 19, N. Y.
Neumade Products Corp., 427 W. 42nd, N. Y. C.
Edward H Wolk, 1241 S. Wabash Ave., Chicago, III.
1205-DIMMERS & CONTROLS
Frank Adom Elec. Co., P. O. Box 357, St. Louis, Mo.
Capitol Stage Lighting Co., 527 W. 45th, N. Y., N. Y.
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N.Y.
Cutler-Hammer, Inc., 315 N. 12th, Milwaukee, Wis.
Federal Electric Co., 50 Paris St., Nework, N. J.
General Electric Co., Schenectady 5, N. Y.
Kleigl Bros., 321 W. SOfh, New York 19, N. Y.
J. E. Robin, Inc., 267 Rhode Island Ave., Eost
Orange, N. J.
Superior Electric Co., 83 Laurel St., Bristol, Conn.
Trumbull Dept., General Electric Co., Ploinsville,
Conn.
Word Leonard Electric Co., 115 MocQuesten Pkwy.
South, Mt. Vernon, N. Y.
DIRECTIONAL SIGNS-See 803
1206-EFFECT LIGHTING
Capitol Stage Lighting Co., 527 W. 45th, N. Y., N. Y.
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N.Y.
General Electric Co., 570 Lexington Ave., New York
22, N. Y.
GoldE Mfg. Co., 4888 N. Clork St., Chicago 40, 111.
Kleigl Bros., 321 W. 50th, New York, N. Y.
Voight Co., 1636 No. Carlisle, Philodelphio 22, Pa,
1207-ELECTRIC POWER GENERATORS
Allis-Cholmers Mfg. Co., Milwaukee 1, Wis.
Deico Products Div., General Motors Corp., 329 E.
First St., Doyton I, Ohio.
Fairbanks Morse & Co., 600 S. Mich., Chicago 5, 111.
Generol Electric Co., 570 Lexington Ave., N. Y., N. Y.
D. W. Onan & Sons, Inc., University at 25th, Minneapolis,
Minn.
J. E. Robin, Inc., 267 Rhode Islond Ave., Eost Oronge,
N. J.
Ready Power Co., 11233 Freud Ave., Detroit, Mich.
United Stotes Motors Corp., Oshkosh, Wis.
Universal Motor Co., Oshkosh, Wis.
EMERGENCY LIGHTING, BATTERY-See 1503
1208-GELATINE SHEETS
Associated Lighting Service, 521 Bronnon St., Son
Francisco 7, Colif.
Capitol Stage Lighting Co., 527 W. 45th, N. Y., N. Y.
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N.Y.
Kleigl Bros., 321 W. 50th St., New York, N. Y.
Hubert Mitchell Industries, Inc., P. O. Box 49, Hortsellc,
Ala.
LAMP CHANGERS-See 1202
POST LIGHTS-See 2334
SIGNS, DIRECTIONAL-See 804
1209-SPOT & FLOOD LIGHTS
American Ployground Device Co., 1801 S. Jackson,
Anderson, Ind.
Amplex Corp., Ill Water St., Brooklyn 1 , N. Y,
Associated Lighting Service, P. O. Box 1033, Redwood
City, Calif.
Best Devices Co., Inc., 10921 Briggs Rd., Cleveland
11, Ohio
Capitol Stoge Lighting Co., 527 W. 45th, N. Y., N. Y.
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N. Y.
Drive-ln Theatre Mfg. Co., 505 W. 9th St., Konsos
City 5, Mo.
Genorco, Inc., 97-04 Sutphin Blvd., Jamoico 35, N. Y.
General Electric Co., Lamp Div., Nelo Park, Cleveland
12, Ohio.
Kleigl Bros., 321 W. 50th St., N. Y. 19, N. Y.
Strong Electric Corp., 87 City Park Ave., Toledo 1,
Ohio.
Switzer Bros., Inc., 4732 St. Cloir, Cleveland, Ohio
1210-SPOTLIGHT LENSES
Capitol Stage Lighting Co., 527 W. 45th, N. Y., N. Y.
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N. Y.
Display Lighting, Inc., 417 E. 61st, N. Y. 21, N. Y.
Kleigl Bros., 321 W. 50th, New York 19, N. Y.
1211-STORAGE BATTERIES
Carpenter Mfg. Co., Boston 45, Somerville, Moss.
Electric Cord Co., 195 Willioms, N. Y. 38, N. Y.
The Electric Storage Battery Co., 42 S. 15th St.,
Philadelphia 32, Pa.
1. E. Robin, Inc., 267 Rhode Islond, East Orange, N. J.
Surrette Storage Battery Co., Inc., Jefferson Ave.,
Salem, Moss.
1212-SWITCHBOAROS
Frank Adam Elec. Co., P. O. Box 357. St. Louis, Mo.
Associated Lighting Service, P. O. Box 1033, Redwood
City, Calif.
Capitol Stage Lighting Co., 527 W. 45th, N. Y. C.
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N. Y
Federal Electric Co., 50 Paris. Newark 5, N. J.
General Electric Co., 570 Lexington Ave., N. Y., N. Y.
Kleigl Bros., 321 W. 50th St., N. Y. 19, N. Y.
Superior Electric Co., Bristol, Conn.
Trumbull Electric Co., Ploinville, Conn.
1213-TRANSFORMERS
Drive-ln Theatre Mfg. Co., Div, ot
505 W. 9th St., Kansos City, Mo.
DIT-MCO, Inc.,
General Electric Co., 570 Lexington Ave., N. Y., N. Y.
J. E. Robin, Inc., 267 Rhode Islond Ave., Eost Orange,
N. J.
Sylvonio Electric, Inc., 1740 Broodwoy, N. Y. 19, N. Y.
13 PLUMBING
1301-DRAINS
Americon Radiator & Standard Sanitary Corp., Box
1226, Pittsburgh 30, Pa.
Briggs Mfg. Co., 3001 Miller St., Detroit 11,
Crone Co., 836 S. Michigan, Chicago 5, III
Mich.
DRINKING FOUNTAINS-See 805
1302-FLUSHING GUN
Miller Sewer Rod Co., 4642 No. Central Ave., Chicago
30, 111.
1303-HAND DRYERS, ELECTRIC
American Dryer Corp., 1324 Locust St., Philo. 3, Po.
Chicago Hordware Foundry Co., 2500 Commonwealth
Ave., North Chicago, III.
Electric-Aire Engineering Corp., 3138 W. Chicago
Ave, Chicago 22, III.
National Dryer Soles Corp., 616 W. Adorns St., Chicago
6, III.
1304-LAVATORIES
1307-TOILET SEATS
American Radiator & Standard Sonitory Corp., Box
1226, Pittsburg, Pa.
Briggs Mfg. Co., 3001 Miller, Detroit 11, Mich.
C. F. Churcn Mfg, Co., Holyoke, Moss.
Crone Co., 836 S. Michigan, Chicago 5, 111.
Eljer Co., Ford City, Po.
Kohler Co., Kohler, Wis.
Stenlseot Corp., of America, 20-24 Yeomon St., Botton
19, Mass.
1308-URINALS
American Radiator & Stondord Sonitory Corp., Box
1226, Pittsburgh, Po.
Briggs Mfg. Co., 3001 Miller St., Detroit 11, Mich.
Crone Co., 836 S. Michigan, Chicago 5, III.
Eljer Co., Ford City, Po.
Kohler Co., Kohler, Wis.
U. S. Sanitary Co., 142 Binns St., Uniontown, Pa.
^"l226'!'"pif'tsbu°rgh, ^J'°"''°"' ^°"'*°'^ ^orp.. Box 1407-CARBON WASTE CANS
Briggs Mfg. Co., 3001 Miller St., Detroit 11, Mich
Crone Co., 836 S. Michigan, Chicogo, III.
Eljer Co., Ford City. Po.
Kohler Co., Kohler, Wis.
1305-SEWER CLEANING RODS
Miller Sewer Rod Co., 4642 No. Central Ave., Chicago
30, III.
1306-TOILET FIXTURES
American Radiator & Standard Sanitary Corp., Box
1226, Pittsburgh, Po.
Briggs Mfg. Co., 3001 Miller St., Detroit, Mich.
Crone Co., 836 S. Michigon, Chicago 5, III.
Electric-Aire Engineering Corp., 209 W. Jackson Blvd.,
Chicago 6, III.
Eljer Co., Ford City, Pa.
Kohler Co., Kohler, Wis.
14 PROJECTION
1401-ADAPTERS for CENTERING PiaURE
(Horizontally & Vertically) (For GnemoScope,
VistaVision, Superscope)
Cinesound Service Corp., 420 West 45th St., New York
36, N. Y.
1402-ANIMATED SCREEN EFFEaS
GoldE Mfg. Co , Denver, Colo.
Motion Picture Accessories Co., Box 240, Dayton, Ore.
1403-APERTURE PLATES
Bollantyne Co , 1712 Jackson St., Omaha 2, Neb.
Century Projector Corp., 729 7th Ave., New York
19, N. Y.
Cinematic Corp., 122 Washington, Bloomfield, N. J.
International Projector Corp., 55 Lo France, Bloomfield,
N. J.
LaVezzi Machine Works, 4635 W. Lake St., Chicago
44, III.
Motiograph, Inc., 4431 W. Lake St., Chicogo 24, HI
RCA Theatre Equip. Soles., BIdg. 15-1, Front i Cooper
Sts., Camden 1, N. J.
Wenzel Projector Co., 2509-19 S. State, Chicago, III.
Westrex Corp., Ill 8th Ave., N. Y. 11, N. Y.
Edw. H. Wolk, 1241 So. Wobash Ave., Chicago 5, III.
BLOWERS, LAMPHOUSE-See 1426
CARBONS-See 1434
1404-CARBON CABINETS
Neumade Prod. Corp., 250 W. 57th St., New York 19.
1405-CARBON CONTACT POLISHERS
J. E. McAuley Mfg. Co., 554 W. Adams, Chicago, III.
1406-CARBON SAVERS
Bollantyne Co., 1712 Jockson, Omoho, Neb.
Best Devices Co., Inc., 10921 Briggs Rd., Cleveland.
Coll Products Co., 3719 Morjorie Way., Socromento.
Economizer Enterprises, 524 W. 43rd St., Los Angeles.
Full Run Corbon Sover Co., P. O. Box 107, 2015 High
St., Solem, Ore.
Payne Products Co., 2451 W. Stadium Blvd, Ann
Arbor, Mich.
Phillips Electro Extensions, Ronceverte, W. Va.
Wenzel Projector Co., 2505 S. State St., Chicago 16,
III.
Edward H. Wolk, 1241 S. Wabash Ave., Chlcoflo 25,
III.
Bollantyne Co., The, 1712 Jockson, Omaha 2, Nebr.
Neumode Products Corp., 250 W. 57th St., N. Y. C.
Edword H. Wolk, 1241 S. Wobosh, Chicago 25, III.
1408-CARBON WATER COOLERS
Huff Mfg. Co., Hoi I. 3774 Selby Ave., Los Angeles
34, Colif.
1409-CHANGEOVER DEVICES
Ace Electric Mfg. Co., 1458 Shokespeore Ave., New
York 52, N. Y.
Bollontyne Co., 1712 Jackson, Omoho 2, Neb.
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.
Motiogroph, Inc., 4431 W. Lake St., Chicogo 24, III.
Poromel Electronics Corp., 2048 W. North Ave.
Chicago 47, III.
RCA Theotre Equip. Soles, Front & Cooper, 1S-1,
Comden, N. J.
82 WHEN WRITING MANUFACTURERS OR THEIR DISTRIBUTORS PLEASE MENTION

FREE Poitcords are provided at Page 58 to bring you full information, prices, etc., en any Advertised Product
PROJECTION
1410-C0NDENSIN6 LENSES
Bausch i Lomb Optical Co., 720 St. Paul St.,
Rochester 2, N. Y.
Kollmorgen Optical Corp., 347 King St., Northampton,
Moss.
J. E. McAuley Mfg. Co., 554 W. Adams St., Chicago
6, III.
Pacific Optical Corp., 5965 W. 98th St., Uos Angalei
45, Calif.
Radio Corp. of America, Camden 3, N. J.
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New
York 19, N. Y.
1411-COOLERS, FILM TRAP
Bollontyne Co., 1712 Jackson St., Omaha 2, Neb.
Century Projector Corp., 729-7th Ave., New York City.
Huff Mfg. Co., Hal I. 3774 Shelby Ave., Los Angeles
34, Calif.
Motiograph, Inc., 4441 W. Lake St., Chicago 24, III.
Radio Corp. of America, BIdg. 15-1, Front & Cooper
Sts., Camden 2, N. J.
Wenzel Projector Co., 2505-19 S. State, Chicogo 16.
1412-CUE MARKERS
Ace Electric Mfg. Co., 1458 Shakespeare Ave., New
York 52, N. Y.
Bollontyne Co., The, 1712 Jackson, Omaha 2, Neb.
Neumade Products Corp., 330 W. 42nd St., N. Y. C.
1413-DEMAGNETIZATION TOOLS
Bizzelle Cinemo Supply Co., 420 W. 45th St., New
York, N. Y.
Century Projector Corp., 729 7th Ave., New York 19,
N. Y.
Motiograph, Inc., 4441 W. Lake St., Chicago 24, III.
1414-D0W$ERS
Ballontyne Co., 1712 Jackson, Omaha, Neb.
Motiogroph, Inc., 4431 W. Loke, Chicago 24, IIL
1415-FILM CABINETS
The Ballontyne Co., 1712 Jackson, Omaha 2, Neb.
Goldberg Bros., 1745 Wazee St., Denver, Colo.
Horwald Co., 1216 Chicago Ave., Evonston, III.
Hollywood Film Co., 946 N. Seward, Hollywood, Calif.
Neumade Products Corp., 250 W. 57th St., N. Y. C.
Edward H. Wolk, 1241 S. Wabash, Chicago, III.
1416-FiLM CEMENT
Ace Electric Mfg. Co., 1458 Shakespeare, N.Y. 52, N.Y.
Bollontyne Co., The., 1712 Jackson, Omaha 2, Nebr.
DeVry Corp., 1111 Armitage Ave., Chicago 14, III.
Fisher Mfg. Co., 1185 Mf. Read Blvd., Rochester 6,
N. Y.
Harwold Co., IrK., 1245 Chicogo Ave., Evonston, III.
Hollywood Film Co., 946 N. Seward, Hollywood, Calif.
Neumode Products Corp., 250 W. 57th St., N. Y. C.
Edword H. Wolk, 1241 S. Wabash, Chicago, III.
1417-FILM CLEANERS & PRESERVATIVES
Horwald Co., The, 1216 Chicago Ave., Evonston, III.
Hollywood Film Co., 946 N. Seward, Hollywood, Calif.
Neumade Products Corp., 250 W. 57th St., N. Y. C.
1418-FILM FLANGES
Motion Picture Accessories Co., Box 240, Dayton, Ore.
Neumade Products Corp., 250 W. 57th St., N. Y. C.
Wenzel Projector Co., 2505-19 S. Stole, Chicago 16,
III.
1419-FILM HUMIDIFERS
Huff Mfg. Co., Hal I., 3774 Selby Ave., Los Angeles
34, Calif.
1420-FILM MAGAZINES
Bollantyne Co., 1712 Jockson St., Omaha 2, Neb.
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.
International Projector Corp., 55 La. France Ave.,
Bioomfield, N. J.
Motiogroph, Inc., 4431 W. Loke St., Chicago 24, III.
Poromel Electronics Corp., 3956 W. Belmont, Chicago
18, III.
RCA Theatre Equip. Soles Bldg. IS-I, Front & Cooper
Sts., Camden, N. J.
Wenzel Projector Co., 2505-19 S. State, Chicogo, III.
Westrex Corp, 111 8th Ave., New York 11, N. Y.
Edward H. Wolk, 1241 S. Wabash, Chicago 25, III.
1421 -FILM MEASURING MACHINES
Bollontyne Co., The, 1712 Jackson, Omoho 2, Nebr.
Hollywood Film Co., 946 N. Seward, Hollywood, Colif.
Westrex Corp., Ill 8th Ave., New York II, N. Y.
1422-FILM REELS
Ace Electric Mfg. Co., 1458 Shokespeore, N.Y. 52, N.Y.
Bollontyne Co., 1712 Jackson St., Omoho 2, Neb.
Century Projector Corp., 729-7th Ave., New York City.
Goldberg Bros., 3500 Walnut St., Denver, Colo.
Hollywood Film Co., 946 N. Seward, Hollywood, Calif.
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.
Poromel Electronics Corp., 3956 West Belmont Ave.,
Chicogo 18, III.
S.O.S. Cinema Supply Corp., 602 West 52nd St., New
York 19, N. Y.
Wenzel Projector Co., 2505-19 S. State, Chicogo, III.
Westrex Corp., Ill 8th Ave., New York 11, N. Y.
1423-FILM REWINDERS
The Ballontyne Co., 1712 Jackson, Omaho 2, Neb.
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.
Goldberg Bros., 3500 Walnut St., Denver, Colo.
GoldE Mfg. Co., Denver, Colo.
International Projector Corp., 55 Lo France Ave.,
Bioomfield, N. J.
Lokewood Automatic Rewind Switch Co., 1298 Hathaway,
Lakewood 7, Ohio.
Neumade Products Corp., 250 W. 57th St., N. Y. C.
Poromel Electronics Corp., 3956 W. Belmont Ave.,
Chicago 18, III.
Wenzel Projector Co., 2505-19 S. State, Chicogo 16,
III.
Westrex Corp., Ill 8th Ave., New York 11, N. Y.
Edward H. Wolk, 1241 S. Wabash, Chicago, III.
1424-FILM SCRAPERS
Ace Electric Mfg. Co., 1458 Shokespeore, N.Y. 52, N.Y.
Ballontyne Co., The, 1712 Jackson, Omaha 2, Nebr.
Griswold Machine Works, 412 Main, Port Jefferson,
L. I., N. Y.
S.O.S. Cinema Supply Corp., 602 West 52nd St., New
York 19, N. Y.
Westrex Corp., Ill 8th Ave., New York 11, N. Y.
1425-FILM SPLICERS
Ace Electric Mfg. Co. ,1456 Shokespeore, N.Y. 52, N.Y.
Bollontyne Co., The, 1712 Jackson, Omoho 2, Nebr.
DeVry Corp., 1111 Armitoge Ave., Chicago 14, III.
Griswold Mach. Wks., 412 Main, Port Jefferson, N. Y.
Harwold Co., The, 1216 Chicago Ave., Evonston, III.
Hollywood Film Co., 946 N. Seward, Hollywood 38,
Calif.
Wenzel Projector Co., 2505-19 S. State, Chicago, III.
Westrex Corp., Ill 8th Ave., New York 11, N. Y.
FILM TRAP COOLERS-See 1411
1426-LAMPHOUSE & PORTABLE BLOWERS
Bollantyne Co., 1712 Jackson, Omoho.
Drive-In Theatre Mfg. Co., 505 W. 9th St., Kansas
City, Mo.
Motiograph, Inc., 4441 W. Lake St., Chicago 24, III.
Strong Electric Corp., 87 City Park Ave., Toledo 1,
Ohio.
Westrex Corp., Ill 8th Ave., New York 11, N. Y.
1427-LENSES, ANAMORPHIC
Bausch 8, Lomb Optical Co., 720 St. Paul St., Rochester
2, N. Y.
Walter F. Futter, 730 5th Ave., N. Y. 19, N. Y.
Isco Optical Works, 705 Bronx River Rood, Bronxville,
N. Y.
Kollmorgen Optical Corp., 347 King St., Northampton,
Moss.
Projection Optics Co., 330 Lyell Ave., Rochester, N. Y.
Radiant Manufacturing Corp., 2627 W. Roosevelt Rd.,
Chicago, III.
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New
York 19, N. Y.
Superscope, Inc., 780 N. Gower St., Hollywood, Calif.
Wollensock Optical Co., Rochester 21, New York.
1428-LENSES, PRIME
Bausch i Lomb Optical Co., 720 St. Paul St.,
Rochester 2, N. Y.
Walter F. Futter, 730 5th Ave., New York 19, N. Y.
Isco Optical Works, 705 Bronx River Rd., Bronxville
8, N. Y.
Kollmorgen Opticol Corp., 347 King St., Northampton,
Moss.
Pacific Optical Corp., 5965 West 98fh St., Los Angeles
45, Colif.
Projection Optics Co., Inc., 330 Lyell Ave., Rochester,
New York.
Radiant Mfg. Corp., 2627 W. Roosevelt Rd., Chicago
8, 111.
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New
York 19, N. Y.
Wollensok Optical Co., Rochester 21, N. Y.
MAGAZINES-See 1420
1 429-MOTOR-GENERATORS
Automatic Devices Co., 2121 S. I2th St., Allentown,
Pa.
The Bollantyne Co., 1712 Jackson St., Omoho 2, Neb.
Century Electric Co., St. Louis, Mo.
Cinemotic Corp., 122 Woshington, Bioomfield, N. J.
Eprad, 1206 Cherry, Toledo 7, Ohio.
General Electric Apporatus Soles Div., I River Rd.,
Schenectody, N. Y.
Hertner Electric Co., 12690 Elmwood Ave., Cleveland
1 1, Ohio.
J. E. Robin, Inc., 267 Rhode Islond Ave., East Orange,
N. J.
Wesfinghouse Electric Corp., 306 Fourth Ave., Pittsburgh
30, Pa.
Wagner Electric Corp, St. Louis.
1430-PIN PUSHERS
Century Projector Corp, 729 7th Ave., New York 19,
N. Y.
Wenzel Projector Co., 2505-19 S. State St., Chicogo
16, III.
Wolk, Inc., Edword H., 1241 S. Wobosh Ave., Chicago
5, 111
PORTHOLE BLOWERS-See 1426
1431 -PORTABLE PROJECTORS
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.
Harwold Co., Inc., 1245 Chicago Ave., Evonston, III.
Internotionol Projector Corp., 55 Lo Fronce Ave.,
Bioomfield, N. J.
Poromel Electronics Corp., 3956 W. Belmont, Chicago
18, 111.
Radio Corp. of America, Camden 3, N. J.
Victor Animotogroph Corp., Davenport Bank Bldg.,
Davenport, lowo.
Weber Machine Corp., 59 Rutter, Rochester 6, N. Y.
Westrex Corp., Ill 8th Ave., New York II, N. Y.
1432-PORT HOLE GLASS
Huff Mfg. Co., Hal I., 3774 Selby Ave., Los Angeles
34, Calif.
1433-PROJECTION ARC LAMPS
C. 5. Ashcroft Mfg. Co., 36-32 38th St., L. I., N. Y.
Bollontyne Co., 1712 Jackson St., Omaho 2, Neb.
J. E. McAuley Mfg. Co., 554 W. Adams, Chicago, III.
Motiograph, Inc., 4431 W. Lake, Chicago, III.
Notional Theatre Supply, 92 Gold St., New York. N. Y.
RCA Theatre Equip. Sales, Bldg. 15-1, Front & Cooper
Sts., Comden, hj. J.
Simplex Equip. Corp., International Projector Div., Lo
France Ave., Bioomfield, N. J.
Strong Electric Corp., The, 87 City Park Ave., Toledo
1, Ohio
Westrex Corp., Ill 8th Ave., New York II, N. Y.
1434-PROJECTION CARBONS
Corbons, Inc., 400 Myrtle Ave., Boonton, N. J.
Helios Carbons, Inc., 122 Washington St., Bloomfield,
N. J.
Lorraine Carbon, Inc., 400 Myrtle Ave., Boonton, N.J.
Notional Carbon Co., 30 E. 42nd St., N. Y. 17, N. Y.
Western Mercantile Corp., [Diamond Carbons), 70
Pine St., New York 5, N. Y.
1435-PROJECTOR PARTS
The Bollantyne Co., 1712 Jackson St., Omoho, Neb.
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.
LaVezzi Machine Works, 4635 W. Lake St., Chicago
44, 111.
Motiograph, Inc., 4431 W. Loke, Chicago, III.
Poromel Electronics Corp., 3956 W. Belmont Ave.,
Chicogo IS, III.
RCA Service Co., Inc., Bldg. 203-3, Camden 8, N. J.
Simplex Equipment Corp., Internotionol Projector Div.,
55 La Fronce Ave., Bioomfield, N. J.
Wenzel Projector Corp., 2505 S. State, Chicago, 111.
Wolk, Edw. H., Inc., 1241 S. Wabash, Chicago.
1436-REAMERS
Century Porjector Corp, 729 7th Ave., New York 19,
N. Y.
LoVezzi Machine Works, 4635 W. Lake St., Chicogo
44, III.
Wenzel Projector Co., 2505-19 S. State St., Chicago
16, 111.
1437-RECTIFIER BULBS
Bollontyne Co., 1712 Jackson, Omoho 2, Neb.
Christie Electric Corp., 3410 W. 67th St., Los Angeles
43, Calif.
Coninentol Electric Co., 6 N. Michigan, Chicago 2.
General Electric Co., Apporatus Soles Div., I River
Rd., Schenectody 5, N. Y.
Gordos Corp., 250 Glenwood Ave., Bioomfield, N. J.
Kneisley Electric Co., 2501-9 Logronge St., Toledo
3, Ohio.
RCA Theatre Equip., Sales Bldg., Front 8. Cooper
Sts, Comden, N. J.
J. E. Robin, Inc., 267 Rhode Island Ave., East Orange,
N. J.
Wesfinghouse Lamp Div., MocArthur Ave., Bloomfield,
N. J.
Wolk, Inc., Edw. H., 1241 S. Wobosh Ave., Chicogo
5, III.
1438-RECTIFIERS, BULB TYPE
Bollontyne Co., 1712 Jockson, Omoho 2, Neb.
Cinematic Corp., 122 Washington, Bioomfield, N. J.
Continentol Electric Co., 6 No. Michigan, Chicago
2. III.
Gorver Electric Co., R 224 N. Columbia St., Union
City, Ind.
General Electric Co., Apparatus Soles Div., 1 River
Rd., Schenectady 5, N. Y.
Kneisley Elec. Co., 2501-9 Logronge St., Toledo 3,
Ohio.
Strong Electric Corp., 87 City Pork Ave., Toledo, Ohio.
1439-RECTIFIERS,
COPPER OXIDE
General Electric Co., Apparatus Soles Div., 1 River
Rd., Schenectody 5, N. Y.
International Projector Corp., 55 Lo France Ave.,
Bioomfield, N. J.
I
THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 83

'
PROJECTION
Use the Index of Advertised Products at Page 58 to find ad-data herein on popular items.
Christie Corp., Ltd., 3410 W. 67th St , Los Angeles
43, Colif.
Motiogroph, Inc., 4431 W. Loke, Chicago, IM.
RCA Theotre Equip. Soles, BIdg. 15-1, Front & Cooper
Sts., Comden, N. J.
Westinghouse Electric Corp., 306 Fourth Ave.. Pittsburgh
30, Pa
1440-RECTIFIERS, COPPER SULPHIDE
Century Projector Corp., 729 7th Ave., N. Y. 19, N Y
Foige & Associates, Doc., 630 Ninth Ave., New York
36, N. Y.
'nterr>atior>al Projector Corp., 55 La France Ave.,
Bloomfield, N. J.
Christie Corp., Ltd., 3410 W. 67th St., Los Angeles
43, Cohf
1441 -RECTIFIERS, SELENIUM
Bollontyne Co., The, 1712 Jackson, Omoho 2, Nebr.
Christie Electric Corp., 3410 W. 67th St., Los Angeles
43, Calif.
General Electric Co., Apparatus Soles Oiv., 1 River Rd.,
Schenectady 5, N. Y.
Internotional Projector Corp., 55 La France Ave.,
Bloomfield, N. J.
Kneisley Electric Co., 2501-9 Lagronge St., Toledo 3,
Ohio.
Motiogroph, Inc., 4441 W. Lake St., Chicago 24, III.
National Theatre Supply, 92 Gold St., New York, N. Y.
RCA Theatre Equip. Soles, BIdg. 15-1, Front & Cooper
Sts., Comden 1, N. J.
J. E. Robin, Inc., 267 Rhode Islond Ave., East Orange,
N. J.
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New
York 19, N. Y.
Strong Electric Co., 87 City Pork Ave , Toledo 2, Ohio.
1442-RECTIFIER
CONVERSION UNITS
Kneisley Electric Co., 2501-9 Logrange St.. Toledo. O
Strong Electric Corp., The, 87 City Park Ave., Toledo
1, Ohio.
1443-REEL-END SIGNALS
Ace Electric Mfg. Co., 1458 Shakespeare Ave., Bronx,
N. Y.
Bollontyne Co., 1712 Jackson, Omaha 2, Neb.
Poromel Electronics Corp., 3956 W. Belmont Ave.,
Chicogo 18, III.
J. E. Robin, Inc., 267 Rhode Island, East Oronge, N. J.
1444-REFLECTORS
Ballantyne Co., 1712 Jockson St., Omoha 2, Neb.
Bousch & Lomb Optical Co., 720 St. Paul St.,
Rochester, N. Y.
Heyer-Schultz, Inc., 24 Factory St., Cedar Grove, N. J.
J. E. McAuley Mfg. Co., 554 W. Adorns St., Chicago
6, III.
RCA Theatre Equip. Sales, Comden, N. J.
Strong Electric Corp., 87 City Pork Ave., Toledo 1,
Ohio.
1444-A-REFLECTOR, GLASS, "COLD"
Bousch 8, Lomb Optical Co., 721 St. Paul St.,
Rochester 2, N. Y.
1445-REWINDS, AUTOMATIC
Bollontyne Co., The, 1712 Jackson, Omaha 2, Neb.
Goldberg Bros., 3500 Walnut St., Denver 1, Colo.
GoldE Mfg. Co., Denver, Colo.
Lokewood Automatic Switch, 1298 Hothowoy Ave.,
Lokewood 7, Ohio
Wenzel Projector Co., 2509 S. State, Chicago 16, III.
1446-REWINDS, HAND
Bollontyne Co., The, 1712 Jockson, Omoho 2, Neb.
Century Projector Corp., 729 7th Ave., New York 19,
N. Y.
Internotional Projector Corp., 55 Lo Fronce Ave.,
Bloomfield, N. J.
Wenzel Projector Co., 2505-19 S. State, Chicago 16,
III.
Wolk, Inc., Edw. H., 1241 S. Wobosh Ave., Chicoqo
5, III.
REWIND PULLEYS & SWITCHES-See 1424
1447-REWIND TABLES
Bollontyne Co., 1712 Jockson St., Omoho 2, Neb
Goldberg Bros. 3500 Wolnut St., Denver 1, Colo.
Neumode Products Corp., 250 W. 57th St., N. Y C.
Westrex Corp., Ill Sth Ave., New York II, N. Y.
Edward H. Wolk, 1241 S. Wobosh, Chicago, 111.
1448-RHEOSTATS
Automotic Devices Co., 2121 S. i2th St., Allentown,
Pa.
Capitol Stoge Lighting Co., 527 W. 45th St., N. Y.
36, N. Y.
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N. Y.
Cinematic Corp., 122 Washington, Bloomfield, N. J.
Cutler-Hommer, Inc., 315 N. 12th St., Milwaukee,
Wis.
General Electric Co., Apporotus Soles Div., 1 River Rd.
Schencctody 5, N. Y.
Hertner Electric Co., 12690 Elmwood Ave., Cleveland
II, Ohio.
Word Leonard Electric Co., 115 MocQuesten Pkwy.,
Mt. Vernon, N. J.
Westinghouse Elec. Corp., 306 5th Ave., Pittsburgh
30, Po.
1449-SLIDE PROJECTORS & STEREOPTICONS
American Optical Co., 80 Heord St., Chelsea 50, Moss.
Bousch & Lomb Optical Co., 720 St. Paul St.,
Rochester 2, N. Y.
Best Devices Co., Inc., 10921 Briggs Rd., Cleveland
II, Ohio.
Century Lighting, Inc., 521 W. 43rd St., N. Y. 36, N. Y.
Genorco, Inc., 97-04 Sutphin Blvd., Jamaica 35, N. Y.
Horwold Co., The, 1216 Chicogo Ave., Evonston, HI.
Kliegl Bros., 321 W. 50th, New York, N. Y.
Strong Electric Corp., 87 City Pork Ave., Toledo 2
1450-SOUND PROJECTORS, 35mm
Ballantyne Co., 1712 Jockson St., Omaha, Neb.
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.
International Projector Corp., (Simplex), 55 La France
Ave., Bloomfield, N. J.
Motiogroph, Inc., 4431 W. Lake, Chicago, III.
Poromel Electronics Corp., 3956 W. Belmont Ave.,
Chicogo 18, III.
RCA Theatre Equip. Sales, BIdg. 15-1, Front & Cooper
Sts., Camden, N. J.
Wenzel Projector Co., 2505-19 S. State, Chicago, Ml
Westrex Corp., Ill 8th Ave.. New York II, N Y
1451-SOUND PROJECTORS,
16mm
Bell & Howell Co., 7100 McCormick, Chicago, III.
Gen. Precision Products Co., 90 Gold St., N. Y. C.
Horwold Co., The, 1216 Chicago Ave., Evonston, 111.
NATCO, 4401 North Ave., Chicago 39, III.
RCA Theatre Equip. Soles., BIdg. 15-1, Front & Cooper
Sts., Camden, N. J.
Victor Animotogroph Corp., Dovenport Bonk BIdg.,
Dovenport, Iowa.
Westrex Corp., 11 1 8th Ave., New York II, N. Y.
1452-SPROCKETS
Bollontyne Co., The, 1712 Jackson, Omoho 2, Neb.
Century Projector Corp., 729 7th Ave., New York
19, N. Y.
International Projector Corp., 55 La FrarKe Ave.
Bloomfield, N. J.
LoVezzi Mochine Works, 4635 W. Lake St., Chicago
44, 111.
Motiogroph, Inc., 4441 W. Lake St., Chicogo 23, III.
Wenzel Projector Co., 2505-19 S. State, Chicago 16,
1453-SPROCKET PULLER
LoVezzi Machine Works, 4635 W. Lake St., Chicago
44, III.
1458-TOOLS FOR PROJECTOR REPAIRING
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y
LoVezzi Mochine Works, 4635 W. Lake St., Chicago,
Wenzel Projector Co., 2509-19 S. Stote St., Chicogo.
1459-VOLTAGE REGULATORS &
TRANSFORMERS
Bollontyne Co., 1712 Jockson St., Omoho 2, Neb.
Generol Electric Co., Schenectady, N. Y.
J. E. Robin, Inc., 267 Rtiode island Ave., East Orange,
N. J.
Superior Electric Co., 83 Lourel St., Bristol, Conn.
Wagner Electric Corp., 6400 Plymouth, St. Louis, Mo.
15 SAFETY DEVICES
1501 -BURGLAR ALARMS
Parley & Co., 2810 Washington Blvd., Chicago 12, III.
Diebold, Inc., 818 Mulberry Rd., Conton 2, Ohio.
Edwards Co., 90 Connecticut Ave., Norwolk, Conn.
Kidde & Co., Inc., Wolter, 683 Moin St., Belleville
9, N. J.
Minnesota Fire Extinguisher Co., 2476 University
Ave., St. Poul 14, Minn.
1502-BUZZERS, BELLS & SIGNALS
Dorley 8. Co., 2810 Washington Blvd., Chicogo 12, III.
Edwords Co., 90 Connecticut Ave., Norwalk, Conn.
Federol Sign & Signal Corp., 8764 S. Stote, Chicago.
Minnesota Fire Extinguisher Co., 2480 University Ave.,
St. Poul 14, Minn.
DOOR CLOSERS-See 701
1503-EMERGENCY
& ELECTRIC
LIGHTING-BAHERY
Carpenter Mfg. Co., 174 Master-Light BIdg., Somerville
45, Mass.
Dorley & Co., 2810 Washington Blvd., Chicago 12, 111.
Electric Cord Co., 195 William St., New York 38, N. Y,
Electric Storoge Battery, 42 S. 15th St., Philo, 32, Pa,
Lightalorms, Inc. 95 Atlantic Ave., Brooklyn 1, N. Y.
Motional Emergency Light Co., 214 Bessemer B
Pittsburgh 22, Po.
D. W. Onan & Sons, Inc., University Ave., S. E. ot
25th, Minneapolis 14, Minn.
Sireno Co., Inc., The, 214 Williom St., New York 38.
Surrette Storage Battery Co., Inc., Jefferson Ave
Solem, Moss.
U-C Lite Mfg Co., 1050 W. Hubbord St., Chicogo 22.
Weniel Projector Co., 2505-19 S. State, Chicago 16, 1504—EXIT DEVICES—PANIC DOORS
Wolk, Inc., Edw. H., 1241
Bolch Gloss Door Exit Release, 1725 Silver Lake
S. Wobosh Ave., Chicago 5
Blvd., Los Angeles, Calif.
III.
Hay, Daniel C, 8808 Wilshire Blvd., Beverly Hills,
Calif.
1 454-TELESCOPE, PROJECTOR-FOCUSING
Minn. Fire Extinguisher Co., 2480 University, St. Paul
14, Minn.
Farber Products Co., Inc., 226 Lofoyette St., New York. Phillips Pattern & Mfg. Co., 5215 Tweedy Blved., So.
1455-TELEVISION, THEATRE SYSTEMS
Allen B. DuMont Loborotories, Inc., 2 Main Ave,,
Passaic, N. J.
Altec Lansing Corp., 9356 Sonto Monica Blvd., Beverly
Hills, Calif.
Clancy, Inc., J. R,, 1010 W, Belden, Syrocuse, N, Y.
General Electric Co., Schenectody 5, N. Y.
General Precision Laboratory, Inc., 63 Bedford Rd.
Pleosontville, N. Y.
North American Philips Co., Inc., 750 S. Fulton, Mt.
Vernon, N. Y.
RCA Service Co., Inc., BIdg. 203-3, Comden 8, N. J.
Tele-Screen Corp., 1231 Race St., Philodelphio, Po.
Trod Television Corp., 1001 First Ave., Asbury Pork
N. J.
1455-A-TELEVISION, Cable Theatre Equipment
General Precision Laboratories, Inc., 63 Bedford Rd
Pleosontville, N. Y.
International
York City.
Telemeter Corp., 1501 Broodwoy, New
Jerrold Electronics Corp., 23rd & Chestnut Sts., Philodelphio,
Pa.
Times Wire & Coble Co., Wollingford, Conn.
1456-TEST FILM, for TESTING
PROJECTORS
S.O.S. Cinema Supply Corp., 602 W. 52nd St., New
York 19, N. Y.
1457-TUBES, RECTIFIERS
Ballantyne Co., 1712 Jockson St., Omoho, Neb.
Continental Electric Co., 6 No. Michigan, Chicogo.
J. E. Robin, Inc., 267 Rhode tslond Ave., East Orange.
N. J.
Westrex Corp., Ill 8th Ave., New York 11, N. Y.
Gate, Calif.
Sargent & Co., 45 Water St., New Haven, Conn.
1505-FIRE
ALARMS
Dorley Co., 2810 Washington Blvd., Chicago 12, III.
Edwards Co., 90 Connecticut Ave., Norwalk, Conn.
Federal Electric Co., 8700 S. State, Chicogo 19, III.
Fireye Corp., 77 Broadway, Cambridge, Mass.
Fyr-Fyter Co., 221 Crone St., Doyton 1, Ohio.
Int'l Frre Equip. Corp., Staten Island, N. Y.
Minn. Fire Extinguisher Co., 2480 University, St. Paul
4, Minn.
Rockwood Sprinkler, 34 Horlow, Worcester 5, Moss.
Wolter Kidde & Co., 683 Main St., Belleville 9, N. J.
1506-FIRE EXTINGUISHERS & SYSTEMS
Americon-LoFronce-Foamite Corp., 115 E. LoFronce
St., Elmira, N. Y.
Autofyrstop Co., 2035. Washington, Philo., Po.
Automatic Sprinkler Corp., Youngstown 1, Ohio.
Badger Fire Extinguisher Co., Somerville, Moss.
Buffalo Fire App. Corp., 221 Crane, Dayton 1, Ohio.
Firex Corp., 516 So. Broadway, St. Louis 2, Mo.
Fyr-Fyter Co., 221 Crone St., Doyton 1, Ohio.
General Pacific Corp., 1501 E. Washington Blvd., Los
Angeles 31 , Calif.
Globe Sprinkler Co., 21 st & Washington, Philo., Pa.
Internationol Fire Equip. Corp., Staten Island, N. Y.
Liberty Fire Extinguisher Co., Milford, Mich.
Minn. Fire Extinguisher Co., 2476 University Ave.,
St. Paul 4, Minn.
Neumode Prod. Corp., 330 W. 42nd St., N. Y. 36, N. Y.
Pyrene Mfg. Co., U. S. Highway 1, Newark 8, N. Y.
Red Comet, Inc., Red Comet BIdg., Littleton, Colo.
1507-FIREPROOF FABRICS
Du Pont de Nemours & Co., Inc., E. I., Wilmington
98, Del.
Mohorom Fabric Corp., 130 W. 46th St., N. Y., N. Y.
NevoBurn Prod. Co., 17 W. 60th, New York 23, N, Y.
84 WHEN WRITING MANUFACTURERS OR THEIR DISTRIBUTORS PLEASE MENTION

1
New
FREE Postcards ore provided ot Page 58 to bring you full information, prices, etc., on any Advertised Product
SANITATION
New York Flameproof ing Co., 115 Christopher St.,
York City 14.
Owens-Corning Fiberglas Corp., Toledo 1, Ohio.
Pontosote Corp., of N. J., New York 22, N. Y.
Thortel Fireproof Fabrics, 101 Park Ave., N.Y. 17, N.Y.
U. 5. Rubber Co., 1230 Ave. of the Americas, New
York 20, N. Y.
1508-FIREPROOFING COMPOUNDS
Flamecheck Corp. of America, Cambridge, Mass.
Flamort Chemical Co., 746 Natomo, San Francisco.
Fyr-Fyter Co., 221 Crane St., Dayton 1, Ohio.
Imperial Products Co., 1600 Fontain, Phila. 22, Po.
Monsonto Chemical Co., Merrimoc Div., Everett St.,
Boston, Mass.
NevaBurn Prod* Corp., 17 W. 60th, N. Y. 23, N. Y.
New York Flameproof ing Co., 115 Christopher, New
York 4, N. Y.
Signal Chemical Mfg. Co., 3110 E. 130th, Cleveland
20, Ohio.
U. 5. Rubber Co., 1230 Ave. of the Americas, New
York 20, N. Y.
1509-FIRE RETARDANT PAINTS
AIbi Mfg. Co., 29 Bortholmew Ave., Hartford, Conn.
BDuPont de Nemours & Co., Inc., E. I., Wilmington
98, Del.
Flomort Chemical Co., 746 Natomo St., Son Francisco
3, Calif.
z
F. R. P. Corp., Box 1206, Chicago, III.
Fyr-Kote Co., 1823 Washington Ave., St. Louis, Mo.
New York Flameproof ing Co., 115 Christopher, New
York City.
Spatz Point Industries, Inc ,
5237 Manchester, St.
Louis 10, Mo.
1510-SAFETY LADDERS & SCAFFOLDS
Atlas Industrial Corp., 877 39th, Brooklyn 3, N. Y.
Dayton Safety Ladder Co., 2337 Gilbert Ave., Cincinnati
6, Ohio.
Goshen Mfg. Co., Goshen, Ind.
Minn. Fire Extinguisher Co., 2476 University Ave.,
St. Paul 4, Minn.
Nework Ladder & Bracket Co., Walnut & Central
Aves., Clark T'nship, N. J.
Patent Scaffolding Co., Inc., 38-21 12th St., Long
Island City 1, N. Y.
ISn -SMOKE DETECTING SYSTEMS
I Autofyrstop Co., 2035 Washington, Phila., Po.
C Cordox Corp., 307 N. Michigon Ave., Chicago, 111.
Fireye Corp., 77 Broadway, Cambridge, Mass.
Kidde & Co., 683 Main St., Belleville 9, N. J.
Minn. Fire Extinguisher Co., 2476 University Ave.,
St. Paul 4, Mir>n.
16 SANITATION
1601 -BLOWERS FOR DUST AND LITTER
American Floor Surfacing Machine Co., 518 S. St. Clair
St., Toledo 3, Ohio
Breuer Electric Mfg. Co., 5100 N. Ravenswood Ave.,
Chicago 40, 111.
Hild Floor Machine Co., 740 W. Washington Bdvd.,
Chicago 6, lit.
Huntington Lobs., Inc., 900-970 E. Tipton St., Huntington,
Ind.
Ideal Industries, Inc., Pork & Borden Aves., Sycamore,
Ml.
National Super Service Co., Inc., 1946 N. 13th St.,
Toledo 2, Ohio.
Pullman Vacuum Cleaner Corp., 25 Buick St., Boston
15, Mass.
Spencer Turbine Co., The, 486 New Pork Ave., Hartford
6, Conn.
1602-CARPET SHAMPOO MACHINES
American Floor Surfacing Co., 518 So. Clair St.,
Toledo 3, Ohio.
Breuer Electric Mfg. Co., 5100 N. Ravenswood Ave.,
Chicago 40, III.
Hild Floor Machine Co., 740 Washington Blvd., Chicago,
III.
Kent Co., Inc., The, 884 Canal St., Rome, N. Y.
Multi-Clean Products, Inc., 2277 Ford Parkwoy, St.
Paul 1 , Minn.
National Super Service Co., The, 1946 N. 13th St.,
Toledo 2, Ohio.
16D3-CLEANSING COMPOUNDS
Brulin & Co., 2939 Columbia Ave., Indianapolis 7, Ind.
Continental Cor-No-Var Corp., Brazil, Ind.
Hild Floor Machine Co., 740 W. Washington, Chicago,
III.
Holcomb Mfg. Co., Inc., J. I., 1601 Berth Ave., Indianapolis,
Ind.
Huntington Laboratories, Inc., 900-970 E. Tipton,
Huntington, Ind.
Imperiol Products Co., 1600 Fontain, Philo. 21, Po.
Kinner Products Co., 13325 E. Brood St., Pataskolo, O.
Multi-Clean Products, Inc., 2277 Ford Pkwy., St. Poul
1, Minn.
Mystic Foam Corp., 2003-7 St. Clair Ave., Clevelond,
Ohio.
Parlee Co., Inc., 829 Fort Wayne Ave., Ind'pis 2, Ind.
Robertson Prod. Co., Theo. B., 700-704 W. Divisior
St., Chicago 10, ill.
Rosco Laboratories, 367 Hudson, Brooklyn 1, N. Y.
Signal Chemical Mfg. Co., 2648-50 Woodhill, Cleveland
4, Ohio.
West Disinfecting Co., 42-16 West St., Long Island
City 1, N. Y.
Wyandotte Chemicals Corp., J. B. Ford Div., 1609
Biddle, Wyandotte, Mich.
1604-DEODORANTS AND DISINFECTANTS
Brulin & Co., 2939 Columbia Ave., Indianapolis 7, Ind.
Continental Car-Na-Var Corp., Brazil, Ind.
Dow Chemical Co., The, Midland, Mich.
Huntington Laboratories, Inc., 900-970 E. Tipton,
Huntington, Ind.
Impend Prod., Inc., 1600 Fontain, Phila. 21, Po.
Pic Corporation, 837 Broadway, Nework, N. J.
Ookite Products, Inc., 19 Rector St., New York 6, N. Y.
Rosco Laboratories, 367 Hudson, Brooklyn 1, N. Y.
Smith Co., D. B., 414 Main St., Utica, N. Y.
Universal Chemical Co., 1630 E. 25fh, Cleveland, O.
West Disinfecting Co., 42-16 West St., L.I.C., 1, N. Y.
Wyandotte Chemicals Corp., J. B. Ford Div., 1609
Biddle, Wyandotte, Mich.
1605-DUST PANS, AUTOMATIC
ExCell Products, 2039 W. Churchill, Chicago 47, III.
ELECTRIC HAND DRYERS-See 1303
1606-FLOOR CLEANING MATERIALS
American Floor Surfacing Machine Co., 518 So. St.
Clair St., Toledo, Ohio.
Armstrong Cork Co., Liberty St., Lancaster, Pa.
Breuer Electric Mfg. Co., 5100 N. Ravenswood Ave.,
Chicago 40, III.
Brulin & Co., 2939 Columbia Ave., Indianapolis 7, Ind.
Congoleum-Noirn, Inc., 195 Belgrove, Kearny, N. J.
Continental Cor-No-Vor, Brazil, Ind.
The Flintkote Co., Tile-Tex Div., 1232 McKinley Ave.,
Chicago Heights, III.
Holcomb Mfg. Co., Inc., J. I., 1601 Borth Ave.,
Indianapolis, Ind.
Hollingsheod Corp., 848 Cooper St., Comden 2, N. i.
Huntington Lobs., Inc., 970 E. Tipton St., Huntington
Ind.
Imperial Prod. Inc., 1600 Fontain, Phila. 21, Po.
Multi-Clean Products, Inc., 2277 Ford Pkwy, St. Paul,
Minn.
Ookite Products, Inc., 19 Rector St., New York 6, N.Y.
Signal Chemical Mfg. Co., 2648-50 Woodhill, Cleveland,
Ohio.
Tropical Paint Co., 1246 W. 70th, Cleveland 2, Ohio.
United Laboratories, Inc., 16801 Euclid, Cleveland, O.
Universal Chemical Co., 1630 E. 25th, Cleveland, O.
West Disinfecting Co., L. I. City 1, N. Y.
Wyondotte Chemicals Corp., J. B. Ford Div., 1609
Biddle, Wyandotte, Mich.
1607-FLOOR SCRUBBERS, POLISHERS, ETC.
American Floor Surfacing Mach. Co., 518 St. Clair,
Toledo 3, Ohio.
Breuer Electric Mfg. Co. 5102 N. Rovenwood Ave.,
Chicago 40 III.
Brulin & Co., 2939 Columbio Ave., Indianapolis 7, Ind
Continental Car-Na-Var Corp., Brazil, Ind.
Hild Floor Machine Co., 740 W. Woshington, Chicago,
111.
Holcomb Mfg. Co., Inc., J. I., 1601 Borth Ave., Indianapolis,
Ind.
Huntington Laboratories, Inc., 900-970 E. Tipton St.,
Huntington, Ind.
Johnson & Sons, Inc., S. C, Rocine, Wis.
Kent Co., Inc., The, 884 Canal St., Rome, N. Y.
Lowler Co., 125 N. Aberdeen St., Chicago, III.
Multi-Clean Products, Inc., 2277 Ford Pkwy., St. Paul
1, Minn.
National Super Service Co., 1946 No. 13th St., Toledo
2, Ohio.
1608-GERMICIDAL LAMPS
Acme Products Corp., 212 S. 3rd St., St. Joseph, Mo.
General Electric Co., Lamp Div., 1 River Rd., Schenectady
5, N. Y.
Sperti Faraday, Inc., Cincinnati 12, Ohio
Sylvanio Electric, Inc., 500 5th Ave., N. Y., N. Y.
Ultra-Violet Prod., Inc., 5114 Walnut Grove Ave.,
Son Gabriel, Calif.
1609-GUM REMOVERS
Imperiol Prod., Inc., 1600 Fontain, Phila. 21, Pa.
Mogicleaner Co., 55 Jones St., Newark 3, N. J.
Theatre Seot Service Co., 160 Hermitage Ave., Nashville
10, Tenn.
Universal Chemical Co., 1630 E. 25th, Cleveland, Ohio.
West Disinfecting Co., 42-16 West St., Long Islond 1,
N. Y.
1610-ICE MACHINE CLEANERS
Gorman Co., Inc., 1253 Grover, St. Louis 23, Mo.
1611 -INSECTICIDES AND GERMICIDES
Brulin & Co., 2939 Columbia Ave., Inaionopolis 7, Ind.
Dow Chemical Co., Midland, Mich.
DuPont de Nemours & Co., Inc., E. I., Wilmington
98, Del.
Gardener Manufacturing Co., 3655 Borstow St.,
Horicon, Wis.
Holcomb Mfg. Co., Inc., J. I., 1601 Borth Ave.,
Indianapolis, Ind.
Huntington Laboratories, Inc., 900-970 E. Tipton,
Huntington, Ind.
Imperial Prod., Inc., 1600 Fontain, Phila. 21, Pa.
Oakite Products, Inc., 19 Rector St., New York 6, N. Y.
Pic Corp., 337 Brood St., Newark, N. J.
Reliance Chemical Co., 1005 Broadway, Cleveland 15
Signal Chemical Mfg. Co., 3110 E. 130th St., Cleveland
20, Ohio.
Smith Co., Roy, 365 Pork St., Jacksonville, Flo.
Universal Chemical Co., 1630 E. 25th, Cleveland, O.
West Disinfecting Co., 42-16 West St., Long Island
City, N. Y.
Wyandotte Chemicals Corp., Wyandotte, Mich.
1612-MOP WAGONS and WRINGERS
Huntington Labs., Inc., 900 E. Tipton St., Huntington,
Ind.
Market Forge Co., Gorvey St., Everett 49, Moss.
1613-ODOR ABSORBERS
Airkem, Inc., 241 E. 44th St., New York 17, N. Y.
American Dryer Dist. Corp., 1324 Locust, Phila. 7, Po.
Brulin & Co., Inc., 2939-45 Columbia Ave., Indianapolis
7, Ind.
Huntington Lobs., Inc., 970 E. Tipton St., Huntington,
Ind.
Imperiol Products Co., 1600 Fontain St., Phila. 21, Pa.
Kinner Products, Pataskolo, Ohio.
Research Products Corp., 1015 E. Washington Ave.,
Madison 10, Wis.
Universol Chemical Co., 1630 E. 25th, Cleveland, O.
West Disinfecting Co., 42-16 West St., L. I. C. 1, N. Y.
1614-OZONE GENERATORS
American Dryer Dis. Corp., 1324 Locust, Phila. 7, Po.
Electric Deodorizer Co., 459 W. 47th, N. Y.. N. Y.
General Ozone Corp., 455 East 57th, N. Y. 23, N. Y.
Imperial Products Co., 1600 Fontoin St., Philo., Pa.
1615-RUG AND UPHOLSTERY CLEANER
Columbus Dixon, Inc., 333 E. 23rd St., N. Y. 10, N. Y.
Glomorene, Inc., 270 Park Ave., N. Y. 17, N. Y.
Huntington Lobs., Inc., 900-970 E. Tipton, Huntington,
Ind.
Imperial Prod. Co., 1600 Fontain, Philo. 21, Pa.
Mogicleaner Co., 55 Jones St., Newark 3, N. J.
Multi-Clean Products, Inc., 2277 Ford Pkwy, St. Paul,
Minn
Mystic Foam Corp., 2003 St. Cloir, Cleveland, Ohio
Ookite Products, Inc., 19 Rector St., New York 6, N.Y.
Universal Chemical Co., 1630 E. 25th, Cleveland, O.
Wyandotte Chemicals Corp., J. B. Ford Div.,
Wyandotte, Mich.
1616-SANITARY NAPKIN BAGS
Beier & Co., 409 S. Green St., Chicago 7, III.
West Disinfecting Co., 42-16 West St., L. I. 1, N. Y.
SOAPS & CLEANERS-See 1606
1617-SOAP DISPENSERS
American Dispenser Co., Inc., 215 4th St., N. Y., N. V.
Antiseptol Co., 5524 N.W. Highway, Chicago. 111.
Bobrick Mfg. Corp., 1839 Bloke, Los Angeles, Calif.
Brom Chemical Co., 820 65th Ave., Philo. 26, Po.
Holcomb Mfg. Co., Inc., J. I., 1601 Borth Ave.,
Indianapolis, Ind.
Huntington Loborotories, Inc., 900-970 E. Tipton,
Huntington. Ind.
Imperial Brass Mfg. Co., 1200 W. Horrison St., Chicago
39, 111.
Universal Chemical Co., 1630 E. 25th, Cleveland, O.
West Disinfecting Co ,
42-16 West St., L. I. 1, N. Y.
1618-TOILET PLUNGER
Stenvens-Burt Co., The, New Brunswick, N. J.
1619-TOILET SEAT COVERS & DISPENSERS
Protecto Products Co., 1450 W. Holt, Pomona, Calif.
1620-UPHOLSTERY SHAMPOO MACHINES
Hild Floor Machine Co., 740 W. Washington, Chicogo
6, III.
Huntington Labs, Inc., Huntington, Ind.
Mogicleaner Co., 55 Jones St., Newark 3, N. J.
Multi-Clean Prod., Inc., 2277 Ford Pkwy., St. Paul 1,
Minn.
1621 -URINAL CLEANERS & DEORDORANTS
Antle & Co., Inc., 125 Piedmont N. E., Atlanta, Go.
Brulin & Co., 2939 Columbia Ave., Indianapolis 7, Ind.
Holcomb Mfg. Co., Inc., J. I., 1601 Borth Ave.,
Indianapolis, Ind.
Huntington Laboratories, Inc., 900-907 E. Tipton,
Huntington. Ind.
Imperial Prod. Co., 1600 Fontain, Phila. 21, Po.
Oakite Products, Inc., 19 Rector St., N. Y. 6, N. Y.
Soni-Brite Prod. Co., P.O. Box II, Battle Creek, Mich.
West Disinfecting Co., 42-16 West St., L. I. City, N. Y.
kTHE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 85

.
SEATING-SOUND Um tho Index of Adverfi,ed ProducH at Pag. 58 to find od-data heroin on popular It.mn
Wyondotte Chemlcoli Corp., J. B. Ford Dlv
Wyandotte, Mich.
St., 24, III.
'
'
Motiogroph Inc., 4441 W. Lake
Operodio Mfg. Co., St. Chorles III
Chicogo w"
Altec Lansing Corp., 161 Sixth
Dictograph
Ave., New York
Products,
13,
Inc., 580 Fifth Ave., N. Y. C.
N. Y.
Executone, Inc., 415 Lexington, Ave., New York City
Kellogg Switchboard Co., 79 W. Monroe, Chicogo, III
Stromberg-Corlson Co., 100 Carlson Rd., Rochester
Vid

—
—
FREE Postcards are provided at Page 58 to bring you full information, prices, etc., on any Advertised Product
STAGE EQUIPMENT
Cinematic Corp., 122 Washington St., Bloomfield, N. J.
Internotional Projector Corp., 55 La France Ave.,
Bloomfield, N. J.
Mognasync Mfg. Co., Ltd., 5517 Satsumo Ave., North
Hollvwood, Colif.
Monograph, Inc., 4431 W. Lake, Chicago 24, 111.
Paromel Electronics Corp., 3956 West Belmont Ave.,
Chicago 18, III.
RCA Theatre Equip. Sales, Front & Cooper, 15-1,
Camden, N. J.
Weber Machine Corp., 59 Rutter, Rochester 6, N. Y.
Wenzel Projector Co., 2505-19 S. State, Chicago 16,
III.
Westrex Corp., 111-8th Ave., New York 11, N. Y.
1813-SOUND SERVICE CONTRACT
Altec Service Corp., 161 6th Ave., N. Y. 13, N. Y.
Bollantyne Co., The, 1712 Jackson, Omoha 2, Neb.
Notional Theatre Supply, 92 Gold St., New York 38,
N. Y.
RCA Service Co., BIdg., 203-3 Comden 8, N. J.
Westrex Corp., lll-8th Ave., New York 11, N. Y.
SPEAKER SYSTEMS-See 1810, 1811
STAGE SPEAKERS-See 1811
1814-STEREOPHONIC SOUND SYSTEMS
Altec Lansing Corp., 161 Sixth Ave., New York 13,
N. Y.
Ampex Corp., 934 Chorter St., Redwood City, Calif.
Ballontyne Co., 1712 Jackson St., Omaha 2, Neb.
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.
Foirchild Recording Equipment Co., 154th St. ond
Seventh Ave., Whitestone, N. Y.
International Projector Corp., Bloomfield, N. J.
Mognasync Mfg. Co., 5517 Satsumo Ave., Box 707,
North Hollywood, Calif.
Motiograph, Inc., 4431 W. Lake St., Chicago 24, 111.
Radio Corp. of America, Theatre Equipment & Sales
Div., Camden, N. J.
Stelmo, Inc., 389 Ludlow St., Stamford, Conn.
Stephens Tru-Sonic, Inc., 8538 Warner Dr., Culver
City, Calif.
Wenzel Projector Co., 2509 S. State, Chicago 16, III.
Westrex Corp., Ill 8th Ave., N. Y. 11, N. Y.
1815-STEREOPHONIC SOUND ADAPTER
SYSTEMS
Ballontyne Co., The, 1712 Jackson, Omaha 2, Neb.
Century Projector Corp., 729 7th Ave., N. Y. 19, N. Y.
Cinematic Corp., 122 Washington, Bloomfield, N. J.
International Projector Corp., 55 La France, Bloomfield,
N. J.
Mognasync Mfg, Co., 5546 Satsumo Ave., No.
Hollywood, Calif.
Motiograph, Inc., 4441 W. Lake St., Chicago 24, III.
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.
RCA Theatre Equip., Front 8. Cooper Sts., Camden, N. J.
S.O.S. Cinemo Supply Corp., 602 W. 52nd St., New
York 19, N. Y.
Westrex Corp., lll-8th Ave., New York 11, N. Y.
1816-TEST EQUIPMENT for
SOUND SYSTEM
Heath Company, Benton Harbor 20, Mich.
Radio Corp. of America, Test Equip. Dept., Camden
6. N. J.
Triplett Instrument Co., The, Bluffton, Ohio
1817-TEST FILMS for OPTIC and
MAGNETIC SOUND SYSTEMS
Mognetic sound heods
Society of Motion Picture and Television Engineers,
55 W. 42nd St., N. Y. 36, N. Y.
Optical sound heads
Motion Picture Research Council, Inc., 6660 Santa
Monica Blvd., Hollywood 38, Calif.
Weslev Trout, P. O. Box 575, Enid, Okla.
Test films for checking projectors
Motion Picture Research Council, Inc., 6660 Santa
Monica Blvd., Hollywood 38, Calif.
19 STAGt EQUIPMENT
1901-CURTAIN CONTROL and TRACKS
Automatic Devices Co., 116 N. 8th St., Allentown, Pa.
J. R. Cioncy, Inc., lOIO W. Belden, Syracuse, N. Y.
N. Y. Flameproof ing Co., 115 Christopher St., New
York 14, N. Y.
Vollen, Inc., 225 Bluff St., Akron 4, Ohio
1902-CONTROL STANDS
Associated Lighting Service, P. 0. Box 1033, Redwood
City, Calif.
Automotic Devices Co., 2121 S. 12th, Allentown, Pa.
J. R. Clancy, Inc., W. Belden, 1010 Syracuse, N. Y.
1903-CURTAINS-See Also 1509
J. R. Clancy, Inc., 1010 W. Belden, Syracuse, N. Y.
R. L. Grosh & Sons, 4118 Sunset, Hollywood, Calif.
Monko Fabrics Co., Inc., 630 9th Ave., New York
36,
Metropolitan
N,
Scenic
Y.
Studios, 1611 Davenport, Omaha
2, Neb.
Novelty Scenic Studios, Inc., 432 E. 91st St., New
York 28, N. Y.
Thortel Fireproof Fabrics, 101 Pork Ave., N. Y. C.
1904-SCREEN BRUSHES
Cinematic Corp., 122 Washington St., Bloomfield, N.J.
Notional Super Service Co., Inc., 1941 N. 1 2th,
Toledo 2, Ohio.
Raylone Screen Corp., 67 Seobring St., Brooklyn,
N. Y.
Vocolite Screen Corp., 19 Debevoise Ave., Roosevelt,
N. Y.
1905-SCREENS, PROJECTION
Ballontyne Co., 1 71 2 Jackson St., Omoho 2, Neb.
Bodde Screen Co., 11541 Brodley, Son Fernando, Calif.
Carpenter & Co., L. E. 170 No. Main St., Wharton,
N. J.
Cinematic Corp., 122 Washington, Bloomfield, N. J.
J. R. Clancy, Inc., 1010 W. Belden Ave., Syracuse 4,
N. Y.
National Theatre Supply, 92 Gold St., N. Y. 33, N. Y.
Radiant Mfg. Co., 2627 W. Roosevelt Rd., Chicago, III.
Radio Corp. of America Theatre Equip. Soles, BIdg.
15-1, Front & Cooper Sts., Camden 3, N. J.
Raven Screen Corp., 124 E. 124th St., N. Y. 35, N. Y.
Raytone Screen Co., 67 Seobring, Brooklyn, N. Y.
Shearer Co., B. F., 2318 Second Ave., Seattle 1, Wosh.
Stewort-Trons-Lux Corp., 1111 W. Sepulvedo Blvd.,
Torrance, Calif.
Tele-Screen Corp., 38 N. Delaware, Philo. 6, Pa.
Vocolite Screen Corp., 19 Debevoise Ave., Roosevelt,
N. Y.
Walker-American Corp., 2665 Delmar Blvd., St. Louis.
Williams Screen Co., 1674 Summit Lake Blvd., Akron
7, Ohio.
1905A-SCREEN FRAMES, STEEL
Drive-ln Theatre Mfg. Co., 505 West 9th St., Konsos
City 5, Mo.
Walker Americon Corp., 2665 Delmor Rd., St. Louis.
1906-STAGE ELEVATORS
J. R. Clancy, 1010 West Belden, SyrocuM, N. Y.
1907-STAGE HARDWARE and RIGGING
Automotic Devices Co., 2121 S. 12th, Allentown, Pa.
Cinematic Corp., 122 Woshington, Bloomfield, N. J.
J. R. Clancy, 1020 W, Belden, Syrocuse, N. Y.
Metropolitan Scenic Studios, Inc., 1611 Davenport St.,
Omoho 2, Neb.
Hubert Mitchell Industries, Box 49, Hartselle, Alo.
Novelty Scenic Studios, Inc., 432 E. 91st, New
York 28, N. Y.
1908-STAGE SCENERY
J. R. Clancy, 1020 W. Belden, Syracuse, N. Y.
Knoxville Scenic Studios, P. O. Box 1029, Knoxville
4, Tenn.
Novelty Scenic Studios, Inc., 432 E. 91st St., N.Y.C.
SWITCHBOARDS-See 1212
20 TICKET OFFICE
2001 -ADMISSION CHECKER
Theatre Control Corp., 711 W. Confield, Detroit, Mich.
Ticket Register Industries, 30 E. Adams, Chicaso, III.
2002-ADMiSSION PRICE SIGNS
Associated Ticket & Register Corp., 354 W. 44th, New
York 18, N. Y.
Ballontyne Co., The, 1712 Jackson, Omaha 2, Neb.
Dura Engraving Corp., 133 W. 20th St., New York.
Edgar S. Bowman, 133 W. 20th St., N. Y. 11, N. Y.
Ticket Register Ind., 1223-7 So. Wabosti, Chicago 5,
2003-CASH CONTROL SYSTEMS
National Ticket Co., 1564 Broadway, New York, N.
2004-CASH DRAWERS
Indiana Cosh Drawer Co., P
Ind.
O. Box 236, Shelbyville,
2005-CHANGE-MAKING MACHINES
Atjbott Coin Counter Co., 1 43rd St., t Wolet Ave.,
New York 54, N. Y.
Associated Ticket & Register Corp., 354 W. 44tfi,
N. Y. 18, N. Y.
Bollantyne Co., The, 1712 Jackson, Omaha 2, Neb.
Brandt Automatic Cashier Co., 515-517 1st St., Wotertown,
Wis.
Coin-O-Matic Cashier Co., 1520 N. Hoisted, Chicago.
Coinometer Corp., 1223 S. Wobosh, Chieogo, III.
Johnson Fore Box Co., 4619 Rovenjwood Ave., Chicago
40, HI.
Klopp Engineering Co., Inc., 35551 Schoolcraft Rd.,
Livonio, Mich.
Metal Products Engineering, Inc., 4000 Long Beach
Ave., Los Angeles 58, Calif.
Ticket Register Ind., 1223-27 S. Wobosh, Chicago
5, III.
2006-COIN SORTERS & COUNTERS
Abbott Coin Counter Co., 143 St., and Wolei Ave.,
New York 54, N. Y.
Associated Ticket & Register Corp., 354 W. 44th,
New York 18, N. Y.
Ballontyne Co., The, 1712 Jackson, Omoho 2, Neb.
Brandt Automotic Coshier Co., 515-517 1st St., Watertown,
Wis.
Coinometer Corp., 1223-27 S. Wabash, Chicago 5, 111.
Globe Ticket Co., 112 N. 1 2th St., Philo. 7, Pa.
Johnson Fore Box Co., 4619 N. Rovenswood, Chicago
40, III.
Klopp Engineering, Inc., 3S55I Schoolcroft Rd.,
Livonia, Mich.
Ticket Register Ind., 1223-7 So. Wabash, Chicago 5.
2007-SAFES
The Bollom Safe Co., 736 35th St. South, St. Petenburg
7, Fla.
Diebold, Inc., 818 Mulberry Rd., S. E. Canton, O.
Gory Safe Co., 1020 Crocker St., Los Angeles, Colif.
Herman Safe Co., Son Francisco 5, Calif.
Herring-Holl-Morvin Safe Co., 1500 Grand Blvd.,
Hamilton, Ohio.
Mosler Safe Co., 320 5th Ave., New York 1, N. Y.
York Sofe & Lock Co., York, Pa.
2008-TICKETS
Ansell-Simplex Ticket Co., Inc., 2834 W. Chicago
Ave., Chieogo 22, III.
Associated Ticket 8. Register Corp., 354 W. 44th, New
York 18, N. Y.
Ballontyne Co., The, 1712 Jackson, Omaha 2, Neb.
Coinometer Corp., 1223 S. Wobosh, Chicago 5, HI.
Globe Ticket Co., 112 N. I2fh St., Philadelphia, Pa.
Int'l Ticket Co., 506 Grofton Ave., Newark, N. J.
Kansas City Ticket Co., 109 W. 18th St., Konsos
City, Mo.
National Ticket Co., 1564 Broadway, N. Y. 36, N. Y.
Southwest Globe Ticket Co., 8800 Ambassador Row,
Dallas, Tex.
Ticket Register, Ind., 1223 So. Wobosh, Chieogo, 111.
Toledo Ticket Co., 3966 Corawbo St., Toledo 12, Ohio
Weldon, Williams it Lick, Inc., Fort Smith, Ark.
2009-TICKET CHOPPERS & BOXES
Associated Ticket i Register Corp., 354 W. 44th, New
York 18, N. Y.
Cinesnax Corp., 988 Market St., Son Francisco, Calif.
Coinometer Corp., 1 223-27 S. Wabash Ave., Chicago, 111.
General Register Corp., 43-01 22nd St., Long Island
City 1, N. Y.
Goldberg Bros., 3500 Walnut, Denver, Colo.
GoldE Mfg. Co., Denver, Colo.
Notional Ticket Co., 1564 Broodwoy, N. Y. 36, N. Y.
Neumode Products Corp., 427 42nd, N. Y. C.
Theatre Control Corp., 711 W. Canfield, Detroit,
Mich.
2010-TICKET ISSUING MACHINES
Associoted Ticket i Register Corp., 354 W. 44th St.,
New York 18, N. Y.
Ballontyne Co., The, 1712 Jackson, Omoho 2, Neb.
Coinometer Corp., 1223-7 So. Wobosh Ave., Chicago.
General Register Corp., 43-01 22nd St., Long IslorKl
City, N. Y.
Globe Ticket Co., 112 No. >2th St., Philo. 7, Pa.
GoldE Mfg. Co., Denver, Colo.
Nationol Ticket Co., 1564 Broodwoy, N. Y. 36, N. Y.
Ticketmoster, Inc., 1223 S. Wabash, Chicago 3, 111.
2011 -TICKET REGISTERS
Associoted Ticket & Register Corp., 354 W. 44th, New
York 18, N. Y.
Coinometer Corp., 1223-7 So. Wabash Ave., Chicago.
General Register Corp., 43-01 22nd St., Long Island
City 1, N. Y.
Globe Ticket Co., 112 N. 12th St., Phila. 7, Pa.
National Ticket Co., 1564 Broadway, N. Y. 36, N. Y.
Theatre Control Corp., 319 Orleans, Detroit, Mich.
Ticketmoster, Inc., 1223 S. Wobosh, Chieogo, III.
2012-TURNSTIlES
Globe Ticket Co., 112 N. 12th St., Philo 7, Po.
Perey Turnstile Co., 101 Pork Ave., N. Y. 17, N. Y.
Ticket Register Ind., 1223-27 So. Wabash Ave., Chicago
5, III.
21 VENDING MACHINES
21 01 -ASPIRIN VENDER
Aspir-Vend, Inc., 451 N. La Cienego, Los Angeles.
2102-CANDY VENDERS
Atlas Tool & Mfg. Co., 5147 Natural Bridge, St. Louis.
Coon Mfg. Co., 2070 Helena St., Modison, Wis.
Arthur H. DuGrenier, Inc., 250 W. 57th St., New
York 19, N. Y.
Koyline Candy Co., 1220 S. Michigan Ave., Chicago
5, III.
J. H. Keeney & Co., 2600 W. 50th St., Chicago 32, III.
James H. Martin Co., 1343 S. Wobosh, Chieogo, 111.
Mercury Vendors, Inc., 5209 Euclid Ave., Clevelond.
"THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 87

VENDING Use the Index of Advertised Products ot Page 58 to find ad-data herein on popular items.
Mills Automatic Merchandising
Ave., Chicogo 39, III.
Corp., 4100 Fullerton
National Venders, Inc., 5055 Natural Bridge Rd.,
St. Louis 15, Mo.
Northwestern Corp., The, Morris, 111.
Rowe Mfg. Co., 31 E. 17th St., N. Y. 3, N. Y.
Shipmon Mfg. Co., 1326 S. Lorena St., Los Angeles
23, Calif.
Stoner Mfg. Co., 328 Gale St., Aurora, III.
Uneeda Vending Service, Inc., 250 Meserole St
Brooklyn 6, N. Y.
2103-CARD VENDERS
Exhibit Supply Co., 4222 West Lake St., Chicago ^ 24,
III.
2104-CIGARET VENDERS
APCO, Inc., 1740 Broadway, N. Y. 19, N. Y.
Automotic Products Co., 1740 Broodwoy, New York
19, N. Y.
Coon Mfg. Co., 2070 Helena St., Madison, Wis.
Continentol Vending Machine Corp., 956 Brush
Hollow Rd., Westbury 21, N. Y.
Eastern Electric, Inc., New Bedford, Mass.
A. H. DuGrenier, Inc., 250 W. 57th St., New York 19
N. Y.
Keeney & Co., Inc., J. H., 2600 W. 50th St., Chicago
Lehigh Foundries, Inc., Easton, Po.
Mercury Vendors, Inc., 5209 Euclid Ave., Cleveland
Notional Venders, 5055 Natural Bridge, St. Louis, Mo
Rowe Mfg. Co., 31 E. 17th St., N. Y. 3, N. Y.
Shipman Mfg. Co., 1326 So. Lorena St., Los Ar>geles
Stoner Mfg. Corp., 328 Gale, Auroro. III.
Uneeda Vending Service, Inc., 250 Meserole St
Brooklyn 6, N. Y.
2105-COFFEE VENDERS, CUP,
AUTOMATIC
APCO, Inc., 1740 Broadway, N. Y. 19, N. Y.
Chef-Woy, Inc., 527 Southwest Blvd., Kansas City,
Mo.
Coon Mfg. Co., 2070 Helena St., Madison, Wis.
Coinometer Corp., 1 223-27 S. Wabash Ave., Chicago, 111.
Cole Prod. Corp., 560 W. Lake St., Chicago 3, 111.
Continental Vending Machine Corp., 956 Brush
Hollow Rd., Westbury N. Y.
Drink Master Corp., 227 S. Robertson Blvd., Beverly
Hills, Calif.
J. H. Keeney & Co., Inc., 2600 W. 50th St., Chicogo, 111.
Mercury Vendors, Inc., 5209 Euclid Ave., Clevelond.
Bert Mills Corp., Box 379, St. Charles, 111.
Mills Industries, Inc., 4235 W. North Ave., Chicogo, 111.
Rowe Mfg. Co., Inc., 31 E. I7fh St., New York 3, N. Y.
Rudd-Melikian, Inc., 1947 N. Howard, Philo., Pa.
Steel Products Co., 40 Eighth Ave., S. W. Cedar
Rapids, Iowa.
Uneeda Vending Service, Inc., 250 Meserole St
Brooklyn 6, N. Y.
2106-COIN CHANGERS, AUTOMATIC
APCO, Inc., 1740 Broodwoy, N. Y. 19, N. Y.
Cole Prod. Corp., 39 S. LaSalle St., Chicago 3, 111.
Grant Money-Meters Co., 17 Warren St., Providence, R.l.
Klopp Engineering, Inc., 35551 Schoolcroft Rd.,
Livonia, Mich.
Mills Industries, Inc., Chicago 30, 111.
A. G. Sebring Corp., 2300 W. Armitage, Chicago, 111.
Ticket Register Ind., 1223-27 So. Wabash, Chicago, 111.
Uneeda Vending Service, Inc., 250 Meserole St,
Brooklyn 6, N. Y.
Vendo Co., 7400 E. 12th St., Konsos City 26, Mo.
2107-DRINK VENDERS, CUP
APCO, Inc., 1740 Broadway, N. Y. 19, N. Y.
Atlas Tool & Mfg Co., 5147 Natural Bridge, St.
Louis 45, Mo.
Automatic Products Co., 1740 Broodwoy, New York
19, N. Y.
Cole Products Corp., 560 W. Lake, Chicago, 111.
Dr. Pepper Co., P. O. Box 5086, Dallas, Tex.
Hires Co., Charles E., 206 S. 24th St., Phila. 3, Pa.
Lennox Manufacturing Co., 5000 Halstead St., Chicago,
111.
Lyon Industries, Inc., 373 Fourth Ave., New York 16.
Mills Industries, Inc., 4100 Fullerton, Chicago 39, III.
Novenco Mfg. Co., 2205 Butler St., Dallas 6, Tex,
Rowe Mfg. Co., Inc., 31 E. 17th St., N. Y., N. Y.
Stoner Mfg, Co,, 328 Gale St., Aurora, 111.
2108-DRINK VENDERS
APCO, Inc., 1740 Broadway, New York 19, N. Y.
Carbonic Dispenser, Inc., Herbert Rood, Canfietd, Ohio.
Cole Prod. Corp., 560 W. Lake St., Chicago 3, 111.
Continontol Vending Machine Corp,, 956 Brush
Hollow Rd,, Westbury N, Y.
Doriomatic, Inc., 1827 Pontius Ave., Los Angeles 25
Keeney & Co., Inc., J. H., 2600 W. 50th St., Chicago
32, III.
Lyon Industries, Inc., 373 Fourth Ave., New York 16,'
N. Y,
Mills Industries, Inc., 4235 W. North Ave., Chicooo ^
39, III.
Novenco Mfg. Co., 2205 Butler St., Dallas 6, Tex.
Pepsi-Colo Co., 3 W. 57th St., New York City 19
Rowe Mfg. Co., 31 E, 17th St,, New York 3, N. Y.
Superior Refrigerator Mfg. Co., Inc., 822-24 Hodiomont
Ave., St. Louis 12, Mo.
Unecdo Vending Service, Inc., 250 Meserole St.
Brooklyn 6, N. Y.
2109-FRUIT JUICE
VENDERS
Dariomotic, Inc., 1827 Pontius Ave., Los Angeles 25,
Calif.
Fruit-0-Matic Mfg. Co., Box 28, Glendole 5, Calif.
2110-FRUIT VENDERS
Fruit-O-Motic Mfg. Co., Box 28, Glendole, Colif.
2in-GUM VENDERS
American Chewing Products Corp., 138 Mt. Pleasant,
Newark 4, N. J.
Belvend Mfg. Co., 122 S. Michigan, Chicogo, 111.
Clark Bros. Gum Co., Merchant St., Pittsburgh 12, Pa,
Columbus Vending Co,, 2005 E. Main St., Columbus
9, Ohio.
Arthur H. DuGrenier, Inc., 250 W. 57th St., New York
19, N. Y.
Mills Industries, Inc., 4100 Fullerton, Chicago, 111.
Northwestern Corp., The, Morris, III.
Rowe Mfg. Co., Inc., 31 E. 17th St., New York 3.
Shipman Mfg. Co., 1326 S. Lorena St., Los Angeles,
Uneeda Vending Service, Inc., 250 Meserole St.,
Brooklyn 6, N. Y.
2112-HANDKERCHIEF VENDERS
Standard Handkerchief Co., Inc., 1 Bond St., New
York 12, N. Y.
2n3-HAND and HAIR CREAM
DISPENSERS
Colma, Inc., 70 Piedmont St., Worchester 3, Moss..
2114-HOT & COLD COMBINATION
BEVERAGE CUP VENDERS
APCO, Inc., 1740 Broadway, New York 19, N. Y.
Cole Prod. Corp., 560 W. Lake St., Chicago 3, 111.
Mills Corp., The Bert, Box 379, St. Charles, 111.
Uneeda Vending Service, Inc, 250 Meserole St,,
Brooklyn 6, N, Y.
2115-ICE CREAM BAR VENDERS
Atlas Tool & Machine Co., 5147 Nat. Bridge, St. Louis
15, Mo.
Belvend Mfg. Co., 122 S. Michigan, Chicago, 111.
Drincolotor Corp., 3700 Oakwood Ave., Youngstown,
Ohio.
Fred Hebel Corp., Addison, 111.
Mills Industries, Inc., 4100 Fullerton, Chicago, 111.
Rowe Mfg. Co., 31 East 17th St., N. Y., N. Y.
Supurdispioy, Inc., 1324 W. Wis. Ave., Milwaukee.
Uneeda Vending Service, Inc., 250 Meserole St.,
Brooklyn 6, N. Y.
Vendi-Freeze, 127 N. Dearborn, Chicogo, III.
Vendo Co., 7400 E. 12th St., Kansas City 26, Mo,
2116-MILK VENDERS
Dariomotic, Inc., 1827 Pontius Ave,, Los Angeles 25,
Vendo Co., 7400 E, 12th St., Kansas City, Mo.
2117-MINT & R02.L
VENDERS
Mills Industries, Inc., 4100 Fullerton, Chicago 39, 111
Shipman Co., 1226 S. Lorena, Los Angeles, Calif.
Stoner Mfg, Co., 328 Gale St., Aurora, III.
2118-NUT VENDERS
Columbus Vending Co.,
Columbus 9, Ohio.
The., 2005 E. Moin St.,
Krispy Kist Korn Machine Co., 120 S. Hoisted, Chicago
6, III.
Mellos Peanut Co. of 111., 724 W. Randolph, Chicago.
Northwestern Corp., Morris, 111.
Ook Mfg. Co., 11411 Knightsbridge Ave., Culver
City, Colif.
Uneeda Vending Service, Inc , 250 Meserole St.,
Brooklyn 6, N. Y.
PAPER CUPS-See 425
2119-PERFUME DISPENSERS
Colmo, Inc., 70 Piedmont St., Worcester 3, Moss.
Jo-Lo Perfumotic Dispenser, Inc., 328 Stovers Ave.,
Jersey City 5, N. J.
Shipman Mfg, Co,, 1326 So. Lorena St., Los Angeles
2120-PHOTOGRAPH MACHINES
Auto Photo Co, 1100 East 33rd St., Los Angeles 11,
Internotionol Mutoscope Corp., 4402 llth St., Long
Islond City 1, N. Y.
21 21 -POPCORN VENDERS
APCO, Inc, 1740 Broadway, New York 19, N. Y.
Automatic Products Co., 250 W. 57th St., N. Y., N. Y,
Bonanza, Inc., 2980 W. Pico, Los Angeles, Calif.
J. R. Geisler & Assoc, P. O. Box 726, Beverly Hills,
Calif.
Krispy Kist Korn Machine Co., 120 S. Hoisted,
Chicago 6, III.
Pop Fresh Popcorn Co., 4407 N. Normondie, Los
Angeles, Colif.
Queen City Mfg. Co., 1020 Richmond, Cincinnoti, O.
Supurdispioy, Inc, 1324 W, Wise Ave, Milwouicce
2122-SANDWICH VENDER, AUTOMATIC
DuGrenier, Inc., Arthur H., 250 W. 57th St,, New
York 19, N. Y.
Rowe Mfg. Co., 31 E. 17th St,, New York 3, N. Y.
Stoner Mfg. Co., 328 Gale St., Aurora, 111.
Uneeda Vending Service, Inc., 250 Meserole St.,
New York 6, N, Y,
2123-SANITARY NAPKIN DISPENSERS
Advonce Service Co., 3513 14th, Detroit 8, Mich.
Cotton Products Lob., 1645 Bedford, Brooklyn, N. Y.
Hospital Specialty Co,, 1991 E, 66th, Cleveland, O.
Int. Cellucotton Co., 919 N. Mich., Chicago, 111.
Rochester Germicide Co., Rochester, N. Y.
2124-SCALES
Americon Scale Mfg. Co., 3206 Grace St., N. W.,
Washington, D. C.
Fairbanks, Morse & Co., 600 S. Michigan Ave.,
Chicago 5, 111.
Hamilton Scale Co., 1702 Summit St., Toledo, Ohio.
Hanson Scole Co., 209 N. Franklin, Chicago, III.
Ideal Weighing Machine Co., 1010 W. 43rd, Los Angeles,
Calif.
Mills Industries, Inc., 4100 Fullerton, Chicago 39, III.
Peerless Weighing & Vending Machine Corp., Long
Island City, N. Y.
Rock-Olo Mfg. Corp., 800 N. Kedzie, Chicago, III.
Watling Mfg. Co,, 4650 W. Fulton, Chicago, 111.
World Scoles, Inc., 3220 W. Brood, Columbus, Ohio.
22 MISCELLANEOUS
2201-ADVERTISING MATS
FEPCO, Box 795, Omoho, Neb.
Metropolitan Mot Service, 303 E, 4th St., Los Angeles
13, Calif.
2202-ATTENDANCE STIMULATORS
(Also See 2208 and 2209)
Donken Associotes, 3630 Eosthom Drive, Culver City,
Colif.
Grohom W. Dible, 417 E. 8th St., Los / ngeles 14, Cal.
Flowers of Hawaii, 670 S. Lafayette Pork Place, Loi
Angeles 57, Colif.
Foto-Pay-Doy, inc., 161 West
woukee 3, Wis.
Wisconsin Ave., MIk
Herschell Co., Inc., Allon, 104 Oliver St., Tonowondo,
N, Y.
Pioneer Rubber Co., 4401 Tiffin Rr., Willord, Ohio.
Walters Co., Ted, 1400 So. Fenkell, Detroit 27, Mich.
2203-DUPLICATING MACHINES
A, B. Dick Co., 5700 W, Touhy, Chicago 3, III.
Ditto, Inc., Harrison at Ookley, Chicago 12, 111.
Heyer Corp., 1850 S. Kostner Ave., Chicogo, ill.
2204-DUPLICATING MACHINES, CARD SIZE
Bond Equip. Co., 6633 Enright Ave., St. Louis, Mo.
The Pnnt-O-Matic Corp., 14-125 Mdse Mart, Chicago.
Rex-O-Groph, Inc., 745 N. Palmer, Milwaukee, Wis.
2205-GIVEAWAYS & PREMIUMS
Advonce Service Co., 3513 14th St., Detroit, Mich.
Dible, Graham W., Dible BIdg., 8th and Woll, Los
Angeles 1 4, Colif.
Dreyer Co, 4164 W. Woshmgton St., Indianapolis 21.
Eagle Rubber Co., 710 Orange St., Ashland, Ohio.
Flowers of Howoii, 670 South Lafayette Park Ploce,
Los Angeles 57, Calif.
Foto-Pay-Doy, Inc.,
woukee 3, Wis.
161 West Wisconsin Ave., MII-
Herschell Co., Inc., Allan, 104 Oliver St., No. Tonowando,
N. Y.
Imperial Products Co., 1600 Fontain St., Philo. 21, Po.
Kenner Products Co., 912 Sycamore, Cincinnati, O.
Lulls Co., Inc., 40 W. 20th St., New York, N. Y.
Metro Premiums, 47 Church St., Boston, Mass.
Nationwide Premmm, Inc., 326 N. 7th St., Allentown,
Po.
National Theatre Adv. Co., 1325 S. Wabosh, Chicogo.
Oak Rubber Co., Rovenno, Ohio.
Price Theatre Premiums Co., Inc., New York 18, N. Y.
Pioneer Rubber Co., 4401 Tiffin Road, Willord, Ohio.
Quality Premium Dtst., 1309 Vine St., Philo., Pa.
Rich Brothers Co., Sioux Falls, S, Dak.
Tri-State Plastic Molding Co., Henderson, Ky.
Waiters Co., Ted, 1400 So. Fenkell, Detroit 27, Mich.
West Bend Aluminum Co., West Bend, Wis.
2206-ORCHIDS
Flowers of Hawaii, 670 S. Lafayette Park PI., Los
Angeles 57 Calif.
2207-UNIFORMS, CONCESSIONS
Angclico Uniform Co., 1427 Olive St., St. Louis 3, Mo.
Delta Uniforms, 3 Eost 28th St., New York 16, N. Y.
2208-UNIFORMS, USHERS, DOORMEN, ETC.
Angelica Uniforms Co., 1427 Olive St., St. Louis, Mo.
S. Appel & Co., Inc., 740 Broodwoy, N. Y. 3, N. Y.
Brooks Uniform Co., Inc., 75 W. 45th St., N. Y. 36,
N. Y.
88 WHEN WRITING MANUFACTURERS OR THEIR DISTRIBUTORS PLEASE MENTION

FREE Postcards are provided at Page 58 to bring you full information, prices, etc., on any Advertised Product DRIVE-INS
Delto Uniforms, 3 E. 28th St., New York 16, N. Y.
A. L. Greanberg Co., 1123 Walnut, Philadelptiia, Pa.
Hollywood Advertising Co., 1574 W. Washington, Los
Angeles 7, Colif.
A. Levy & Co., 129 W. 3rd, Los Angeles 3, Calif.
Maier-Lovaty Co., 2141 Lincoln Ave., Chicago, III.
Notional Hollywood Uniforms, 1574 W. Washington,
Los Ange'es, Calif.
Reversible Collar Co., 1 1 1 Putnam Ave., Cambridge,
Moss.
Marcus Ruben, Inc., 625 S. State St., Chicago, 111.
23 DRIVE-INS
2301-ADMISSION CONTROL SYSTEMS
Coinometer Corp., 1223-7 Co. Wabash, Chicago 5, III.
Electronic Sign Co., 139-05 Arch Ave., Jamaica,
L. I,, N. Y.
EPRAD, 1206 Cherry St., Toledo, Ohio
General Register Corp., 43-01 22nd St., L. I. City, N.Y.
K-Hill Signal Co., Inc., 326 W. 3rd St., Uhrichsville,
Ohio
Palmer Engineering and Development Co., 2459 N.
Chico Ave., El Monte, Calif.
Stroblite Co., 75 W. 45th St., New York 36, N. Y.
Taller & Cooper, Inc., 75 Front, Brooklyn 1, N. Y.
Toledo Ticket Co., The, 3963 Carowbo, Toledo, Ohio
2302-BENCHES, PARK TYPE-(Also See 2324)
American Playground Device Co., 1801 S. Jackson,
Anderson, Ind.
Burke, J. E. Co., P. O. Box 549, Fond du Loc, Wis,
Jamison Mfg. Co., 8790 So. Mettler St., Los Angeles
3, Calif.
National Amusement Device Co., Box 488 V. A. F.,
Dayton 7, Ohio.
Trojan Playground Equip. Mfg. Co., 11-2 Ave., N. E.,
St. Cloud, Minn.
2303-BICYCLE PARKING RACKS
American Playground Device Co., 1801-31 So. Jackson
St., Anderson, Ind.
Game-Time, Inc., 206 Jonesville Rd., Litctifield, Mich.
Recreation Equip. Corp., 724 W. 8th St., Anderson,
Ind.
2304-BIRD REPELLENT
Burr Chemical Co., 3320 Auburn St., Rockford, III.
2305-BOTTLE WARMERS
Jobil Products Co., 19 Clifford, Detroit 26, Mich.
Mercury Vendors, Inc., 5209 Euclid Ave., Cleveland
3, Ohio
Supurdisploy, Inc., 1324 W. Wis. Ave., Milwoukee,
Wis.
2306-CAR COUNTER, MECHANICAL-See
2301 Admissions Control
Palmer Eug. & Dev. Co., 2459V2
Monte, Calif.
Chico Ave,, El
2307-CARTS, FOR REFUSE
County Specialities, P.O. Box 968, Grar>d Central
Station, H. Y. 17, N. Y.
Gravely Tractors, Inc., Dunbar, W. Vo.
2308-CARTS and MOBILE VENDING
EQUIPMENT
Bruno M. Kern Foodmobile, 240 S. Harrison St., East
Orange, N, J.
2309-CONCESSION COUNTERS,
PREFAB
General Mfg. Co., 1209 Castle St., Dallas, Tex.
Leitner Equip. Co., 2535 N. Rose St., Franklin Park,
III.
Monley, Inc., 1920 Wyandotte, K. C. 8, Mo.
Samson Berman Associates, 144-03 78th Ave., Flushing
67, L. I., N. Y.
2310-DIRECTIONAL LIGHTS, TRAFFIC
Ballontyne Co., 1712 Jackson St., Omaho 2, Neb.
DAWO Corp., 145 N. Erie St., Toledo 2, Ohio
Drive-In Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.
General Electric Co., Apparatus Soles Div., 1 River
Rd., Schenectady 5, N. Y.
Radio Corp. of America, BIdg. 15-1, Front & Cooper
Sts., Camden, N. J.
J. E. Robin, Inc., 267 Rhode Islond Ave., East
Orange, N. J.
Selby Industries, Inc., 1350 Ghent Hills Rd., Akron
13, Ohio
Taller & Cooper, Inc., 75 Front St., Brooklyn 1, N. Y.
2311 -DUST CONTROL
Dow Chemical Co., Midland, Mich.
Imperial Products Co., 1600 Fontain St., Phila. 21,
Pa.
Silver Creek Precision, Silver Creek, N. Y.
2312-ELECTRONIC ADMISSIONS CONTROL
SYSTEMS
Palmer Eng. & Dev. Co., 2459Vi
Chico Ave,, El
Monte, Calif.
Toller & Cooper, Inc., 75 Front St., Brooklyn 1, N. Y.
2313-EMERGENCY CAR START
Christie Electric Corp., 3410 W. 67th St., Los Angeles
43, Calif.
2314-EXIT CONTROLS, TRAFFIC
C&R Enterprises, 213 So. 2nd St, Sterling, Colo.
Drive-ln Theatre Service Co., Devon, Pa.
2315-FENCES, FLORAL
Forest Keeling Nursery, Elsberry 65, Mo.
2316-FIREWORKS
Liberty Display Fireworks Co., Box 156, Franklin
Park, 111.
Later Enterprises, Rt. 1, Port Clinton, Ohio
Rich Brothers Co., Sioux Foils, So. Dok.
Wald & Co., 208 Broadway, Kansas City, Mo.
2317-FLAG POLES
American Playground Device Co., 1801-31 S, Jackson
St., Anderson, Ind.
Game-Time, Inc., 206 Jonesville Rd., Litchfield, Mich.
Recreation Equip. Corp., 724 W. 8th St., Anderson,
Ind.
FLOODLIGHTS-See 1209
2318-FOGGING EQUIPMENT
Brulin & Co., Inc., 2939-45 Columbia Ave., Indpls.
7, Ind.
Dyna-Fog Products, Div., Curtis Automotive Devices,
Inc., Bedford, ind.
Fog-Air Co., 415 Lexington Ave., N. Y. C.
Gravely Tractor Co., Dunbar, W. Vo.
Minn. Fire Extinguisher Co., Inc., 2480 University
Ave., St. Paul 14, Minn.
Silver Creek Precision Corp., 283 Central Ave., Silver
Creek, N. Y.
Todd Swing Fog Shipyards Corp., Products Div.,
Columbia 8, Holleck Sts., Brooklyn 31, N. Y.
FOOD SERVICE EQUIPMENT-See 426, 427,
431, 436, 438, 446
2319-GROUNDS SWEEPERS, POWER
Gravely Tractors, Inc., Dunbar, W. Vo.
Mideast Sales Co., 106 Pendery Ave., Cincinnati, Ohio
2320-HEATERS-IN-CAR
Arvin Industries, Inc., Columbus, Ind.
Ballontyne Co., 1712 Jackson St., Omaha 2, Neb.
Commercial Controls Corp., Electromode Div., 45
Crouch St., Rochester 3, N. Y.
EPRAD, 1206 Cherry St., Toledo, Ohio
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.
Rodio Corp. of America, Bldg. 15-1, Front & Cooper
Sts., Camden, N. J.
Sandler Mfg. Co., 2108 Payne, Cleveland, Ohio
Stanford Industries, Inc., 6400 W. 95th St., Oak Lawn,
III.
Thermolotor Corp., 1628 Victory Blvd., Glendole I,
Calif.
2321-HEATER THEFT PREVENTION
Speaker Security Co., Willow Ave. ot 17th St., Hoboken,
N. J.
2322-HIGHWAY FLARE LIGHTS
Nationol Theatre Supply, 92 Gold St., New York, N. Y.
2323-INCINERATOR CARTS
County Specialties, Box 468, Ossining, N. Y.
Neil Co,, H. E., Linden, Pa.
INTERCOMMUNICATIONS SYSTEMS-See 1805
MICROPHONES-See 1807
MOSQUITO CONTROL-See 2318 and 2326
2324-OUTDOOR SEATING (See also 2302)
American Desk Mfg. Co., P. O. Box 416, Temple, Tex.
Americon Seating Co., 901 Bdwy., Grand Ropids 2,
Mich.
Griggs Equip. Co., 209 Beal St., Belton, Tex
Heywood-Wakefield Co., 3010 lOtti St., Menominee,
Mich.
Ideal Seating Co., 519 Ann St., N. W.,
„ .^
Grand Rapids
2, Mich.
International Seat Corp., W. Pearl St., Union City,
Ind.
Jomison Mfg. Co., 8790 So. Mettler St., Los Angeles
3, Calif.
Massey Seating Co,, 160 Hermitage Ave,, Nashv.lle
10, Tenn,
Peobody Seating Co., Inc., North Manchester, Ind.,
RCA Theotre Equipment Div., Front & Cooper Sts.,
Camden, N. J.
Southern Desk Co., Hickory, N. C.
2325-PAINT FOR DRIVE-INS
Campbell Co., M. L., 2909 Chrysler Rd., Konsas City
15, Kos.
National Theatre Screen Refinishing
_
Co.,
,„„
129 Zenner
,
St., Buffalo 11, N. Y.
Pittsburgh Plate Glass Co., One Gateway Center,
Pittsburgh 22, Pa.
Ruscoe Co W, J., 483 Kenmore Blvd., Akron 1, Ohio.
Spotz Poirit Industries, Inc., 5237 Manchester, St.
Louis 10, Mo,
Vocolite Screen Corp., 19 Debevoise Ave., Rochester,
N. Y.
2326-PEST 8, INSECT CONTROL, OUTDOOR
Brulin & Co., 2939 Columbia Ave., Indianapolis, Ind.
Burr Chemical Co., 3329 Auburn, Rockford, III.
Devenco, 150 Broodwoy, N. Y. C.
The Dow Chemical Co., Midland, Mich.
Dyna-Fog Div., Curtis Automotive Devices, Inc., Bedford,
Ind.
Gardner Manufacturing Co., 3655 Borstow St., Horicon.
Wis.
Huntington Laboratories, Inc., Huntington, Ind.
Imperial Products Co., 1600 Fontain St., Philo., Po.
Pic Corporation, 837 Brood St., Newark 2, N. J.
Silver Creek Precision, Silver Creek, N. Y.
Todd Shipyards Corp., Products Div., Columbio &
Halleck Sts., Brooklyn 31, N. Y.
Welch Equip. Co., 224 S. Michigan, Chicago, III.
2327-PICNIC TABLES
American Playground Device Co., 1801-31 So. Jackson
St., Anderson, Ind,
Game-Time, Inc., 206 Jonesville Rd., Litchfield, Mich.
Recreation Equip. Corp., 724 W. 8th St., Anderson,
Ind.
2328-PLAYGROUND EQUIPMENT-KIDDIE
RIDES
American Playground Device Co., 1801 So. Jackson,
" Anderson, Ind.
Arrow Development Co., 243 Moffet Blvd., Mountain
View, Calif.
Amusement Supply Co., 1791 Vine Street, Salt Lake
City, Utah.
Burke Co., J. E., Fond du Lac, Wis.
W S Darley Co., 2810 W. Washington, Chicago, III.
Dreyer Co., 4164 W. Washington St., Indpls. 21, Ind.
Jocksonville, III.
Eli Bridge Co., 800-820 Case Ave.,
Exhibit Supply Co., 4218-30 W. Lake St., Chicago, III.
H. E. Ewort, 707 E. Greenleaf St., Compton, Calif.
Gunyon Enterprises, 602 N. Columbia, Frankfort, Ind.
The Delmer F. Harris Co., Concordia, Kas.
Herschell, Allan Co., Inc., 104 Oliver St., North
Tonawanda, N. Y.
Hiller Engineering Corp., P. O. Box 175, Los Altos,
Calif.
Hodges Amusement 8. Mfg. Co., 1415 Pruitt,
, ^,
Indionapolis,
Ind.
Hurlburt Amusement Equip. Co., 8218 S. Greenleaf,
Whittier, Colit.
International Mutoscope Corp., 4402 11th St., L. I. C.
Jamison Mfg. Co., 8790 S. Mettler St.,
.
Los
. ,
Angeles
1- N. Y.
3. Calif.
King Amusement Co., 82 Orchard, Mt. Clemens, Mich.
Meteor Machine Co., 75 West 45th St., New York
36, N. Y.
The Miracle Equip. Co., Box 275, Grinnell, lowo
Murdock Mfg. Co., 4056 Del Rey, Venice, Calif.
Notional Amusement Device Co., Box 488, V. A. F.,
Dayton, Ohio.
Overlond Amusements, U. S. Rt. 1, Sougus, Mass.
Recreation Equip. Co., 724 W. 8th, Anderson, Ind.
Smith & Smith, Inc., 303 Franklin St., Springville,
N. Y.
Standard Kiddie Rides Mfg. Co., 201 East Broadway,
Long Beach, L. I., N. Y.
Tinkertown Enterprises, 6039 West 76th St., Los
Angeles 45, Calif.
Weld Built Body Co., 5903 Preston Court, Brooklyn
34, N. Y.
2329-PLAYGROUND EQUIPMENT-MERRY-
GO-ROUNDS, Mechanically Operated
Herschell Co., Inc., Allan, 104 Oliver St., North
Tonowanda, N. Y,
Miracle Equipment Co., Box 275, Grinnell, Iowa
2330-PLAYGROUND EQUIPMENT-MERRY-
GO-ROUNDS, Foot Powered
American Playground Device Co., 1801-31 So. Jockson
St., Anderson, Ind.
Burke Co., J. E., P.O. Box 549, Fond du Loc, Wis.
Faige & Associates, Doc, 630 Ninth Ave., New York
36, N. Y.
Game-Time, Inc., 206 Jonesville Rd., Litchfield, Mich.
General Playground Equip., Inc., 1133 So. Courtlond,
Kokomo, tnd.
Horns Co., The Delmer F,, P. O. Box 288, Concordia,
Kas,
Miracle Equipment Co., Box 275, Grinnell, lowo
"THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 89

DRIVE-INS
Us* the Index of Advertised Product* at Page 58 to find ad-doto herein on popular items.
Recreation Equipment Corp., 724 W. 8th St., Anderson,
Ind.
Trojan Ployground Equip. Mfg. Co., 11-2 Ave. N.E.,
St. Cloud, Minn.
2331 -PLAYGROUND EQUIPMENT-SLIDES,
SWINGS, etc.
Americon Playground Device Co., 1801-31 So. Jackson
St., Anderson, Ind.
Burke Co., J. E., The, P.O. Box 549, Fond du Lac, Wis.
Gome-Time, Inc., 206 Jonesville Rd., Litchfield, Mich.
Generol Playground Equip., Inc., 1133 So. Courtland.
Kokomo, Ind.
Harris Co., The Delmer F., P. O. Box 288, Concordia,
Kas.
Jomison Mfg. Co., 8800 S. Mettler St., Loj Angeles
3, Calif.
Miracle Equipment Co., Box 275, Grinnell, Iowa
Recreation Equipment Corp., 724 W. 8th St., Anderson,
Ind.
Rich Brothers Co., Sioux Falls, So. Dak.
Trojon Playground Equip. Mfg. Co., 11-2 Ave. N.E.,
St. Cloud, Minn.
2332-PLAYGROUND EQUIPMENT-
MINIATURE TRAINS
Herschell Co., Inc., Miniature Train Div., 104 Oliver
St., No. Tonowando, N. Y.
Ray L. Moker Co., 3933 Shaffer, Ooklond, Calif.
Notional Amusement Device Co., Box 488 VAF,
Dayton, Ohio
Recreation Equip, Corp., 724 W. 8th St., Anderson,
Ind.
Tampa Body Works, Tampa, Florida
Standard Kiddie Ride, 201 E. Broodway, Long Beach,
L. 1., New York
2333-POOLS, SWIMMING & EQUIP.
American Playground Devices Co., 1801 S. Jackson
St., Anderson, Ind.
International Swimming Pool Corp., 290 Holl Ave.,
White Ploins, N. Y.
Recreation Equip. Corp., 724 W. 8th St., Anderson,
Ind.
Welding Engineering Co., 24 Gladys Ave., Hempstead,
N. Y.
PORTABLE FOOD & DRINK EQUIPMENT-
See 431
2334-POST LIGHTS
Ballantyne Co., 1712 Jackson, Omoha 2, Neb.
Dowo Corp., 145 N. Erie, Toledo 2, Ohio
Drive-In Theotre Mfg. Co., 505 W. 9th St., K. C, Mo.
General Electric Co., Schenectady 5, N. Y.
RCA. Theatre Equip. Soles Co., BIdg. 15-1, Front 8i
Cooper Sts., Camden 1, N. J.
Steber Mfg. Co., 2700 Roosevelt Rd., Broadview, III.
2335-POST LIGHT TRANSFORMERS
Drive-In Theatre Mfg. Co., 505 W. Ninth St., Konsoi
City 5, Mo.
PUBLIC ADDRESS SYSTEMS-See 1810
2336-RAMP LIGHTS
Bollontyne Co., 1712 Jackson, Omoha 2, Neb.
Dowo Corp., 145 N. Erie, Toledo 2, Ohio.
Drive-In Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.
Drive-In Theatre Equip. Co., 2110 Superior, Clevelond
14, Ohio
Motiogroph, Inc., 4431 W. Lake, Chicago, HI.
RCA. Theatre Equip. Soles Co., BIdg. 15-1, Front &
Cooper Sts., Camden 1, N. J.
Stebor Mfg. Co., 2700 Roosevelt Rd., Broodview, III.
2337-RECORDED MUSIC & ANNOUNCEMENTS
Mercury Recording Co., 221 W. 18th St., K. C, Mo.
Muzok Corp., 299 4fh Ave., N. Y. 3, N. Y.
Mark Simpson Mfg. Co., 32-28 49th St., L. I. 3, N. Y.
Edward L. Roskelley, 1801 Del Roncho Drive, Irving,
Texas
2338-REVOLVING LIGHTS
Drive-ln Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.
Federal Sign & Signal Corp., 8700 S. State St., Chicogo
19, III.
National Theotre Supply, 92 Gold St., N. Y. 38, N. Y.
Sireno Co., Inc., 214 Williams St., N. Y. 38, N. Y.
Trippe Mfg. Co., 133 N. Jefferson, Chicago 6, III.
2339-SCREEN PAINTS
M. L. Compbell Co., 2909 Chrysler Rd., Konsas City,
Kas.
Nationol Theotre Screen Refinishing Co., 129 Zenner
St., Buffalo 11, N. Y.
Plost X Plate, 344 N. Brood St., Philadelphia 2, Po.
Rodiont Mfg. Corp., 2627 W. Roosevelt, Chicago 8, III.
Roytonc Screen Co., 67 Seobring St., Brooklyn, N. Y.
Ruscoe Co., W. J. 483 Kcnmore Blvd., Akron I, Ohio
Spotz Point Industries, Inc., 5237 Monchester, St.
Louis 10, Mo.
Stephenson Air Brush Point Co., 190 Moc Arthur
Blvd., Oakland 10, Calif.
Steelcote Mfg. Co., 3418 Gratiot, St. Louis 5, Mo.
Surface Coating Engineers, 2417 N. Burdick, Kolamozoo,
Mich.
Tropical Point & Oil Co., The, 1246 W. 70th St.,
Cleveland 2, Ohio
2340-SCREEN TOWER FACING
Ballantyne Co., 1712 Jackson, Omaha 2, Neb.
Drive-In Theotre Mfg. Co., 505 W. 9th St., K. C, Mo.
Jackson Construct. Co., P. O. Box 992, Robstown, Tex.
Keosby & Mottison, Ambler, Pa.
Mosonite Co., Ill W. Washington, Chicago, III.
Manco-Vision, Box 8, Butler, Wis.
Plost X Plate, 344 N. Broad St., Philadelphio 2, Po.
Selby Industries, Inc., 1350 Ghent Hills Rd., Akron, 0.
Signs, Inc., 48 Genevo Ave., Boston 21, Moss.
2341 -SCREEN TOWERS
Ballantyne Co., 1712 Jackson, Omoha 2, Neb.
Cortwnght & Morrison, Inc., Holcomb, N. Y.
Drive-In Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.
Jackson Construct. Co., P. O. Box 992, Robstown, Tex.
Nationol Theotre Supply, 92 Gold St., N. Y. 38, N. Y.
Radio Corp. of America, BIdg. 15-1, Front & Cooper
Sts., Camden, N. J.
Rilco Laminated Products, W-2591 First Not'l Bonk
BIdg., St. Paul, Minn.
Selby Industries, Inc., 1350 Ghent Hills Rd., Akron, 0.
The Patent Scoffolding Co., Inc., 38-21 12th St., L. I.
I, N. Y.
Signs, Inc., 48 Geneva Ave., Boston 21, Mass.
Sonken-Golomba Corp., Riverview at 2nd St., Konsas
City 18, Kas.
Theatre Equip. Co. of Americo, 1 1 1 Michigan, Toledo,
Ohio
Timber Structures, P. O. Box 3782, Portland 8, Ore.
2342-SEPTIC TANK CLEANERS
Abbey Chemical Co., 646 No. Michigan Ave., Chicago
II, 111.
2343-SNOW SHOVEL-ON WHEELS
Leisure Industries, 96-09 Metropolitan Ave., Forest
HilU 75, N. Y.
2344-SPEAKER CONE PROTECTOR
Koropp, Glenn E., 3600 San Ysidro Way, Sacramento
25, Calif.
2345-SPEAKER CORDS
Ballantyne Co., The, 1712 Jackson, Omoho 2, Neb.
Bevelite Corp., The, 1615 Cordovo St., Los Angeles 7.
Bloke Co., Whitney, 1565 Dixwell Ave., Newhoven 14,
Conn.
Century Proj. Corp., 729 7th Ave., N. Y. 19, N. Y.
DAWO Corp., 145 N. Erie St., Toledo 2, Ohio.
Diecast Aluminum Speakers, Inc., 2027 S. Second St.,
St. Louis 4, Mo.
Drive-In Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.
Drive-in Theatre Equip. Co., Inc., 2110 Superior,
Cleveland, Ohio.
Eprod Co., 109 Michigan St., Toledo, Ohio.
International Projector Div., Simplex Equip. Corp.,
55 La France Ave., Bloomfield, N. J.
Koiled Kords, Inc., Box K, New Haven 14, Conn.
Koropp, Glenn E., 3600 Son Ysidro Way, Sacramento
25, Colif.
Minneapolis Speaker Reconing Co., 2312 Cedar Ave.,
Minneapolis 4, Minn.
Motiogroph, Inc., 4431 W. Lake, Chicago, III.
Nationol Theotre Supply, 92 Gold St., N. Y. 38, N. Y.
Radio Corp. of Americo, Front & Cooper, 15-1, Camden
3, N. J.
United Speaker Co., 1263 Third Ave., New Kereington,
Po.
2346-SPEAKER COVERS
Bemis Bro. Bag Co., 408 Pine St., St. Louis 2, Mo.
Centrol States Bog i Paper Co., 5221 Noturol Bridge,
St. Louis 15, Mo.
Century Projector Corp., 729 7th Ave., New York
19, N. Y.
Drive-In Theotre Mfg. Co., 505 W. 9th St., K. C, Mo.
Hayes Seating Service, Jock, 1 Monica PL, Boldwinsville,
N. Y.
Motiogroph, Inc., 4431 W. Loke, Chicago 24, III.
Notional Theotre Supply, 92 Gold St., New York, N. Y.
Vocolite Screen Corp., 19 Debevolse Ave., Roosevelt,
N. Y.
2347-SPEAKER POSTS
Ballantyne Co., 1712 Jackson St., Omoho 2, Neb.
Century Porjector Corp., 729 7th Ave., N. Y., N. Y.
Drive-ln Theatre Mfg. Co., 505 W. 9th St., K. C, Mo.
Motiogroph, Inc., 4431 W. Lake, Chicago, 111.
Notional Theatre Supply, 92 Gold St., N. Y. 38, N. Y.
Sonken-Galombo Corp., Riverview at 2nd, K. C. 18,
Kos.
Wesfrex Corp., Ill Bth Ave., New York 11, N. Y.
2348-SPEAKER RECONING SERVICE
Bollontyne Co., 1712 Jackson St., Omaha 2, Neb.
Diecast Aluminum Speokerj, Inc., 2027 S. 2nd St.,
St. Louis 4, Mo.
Drive-ln Theotre Mfg. Co., 505 W. 9th St., K. C, Mo.
Evans Reconing Service, 611 Forest Ave., Des Moines
14, Iowa.
Koropp, Glenn E., 3600 Son Yisdro Woy, Socromento
25, Calif.
Minneapolis Speaker Reconing Co., 3806 Grand Ave.,
So., Minneapolis, Minn.
Notionol Theatre Supply, 92 Gold St., N. Y. 38, N. Y.
Western Electronic Co., 331 1 Houston Ave., Houston
9, Tex.
Fred M. Walls Theatre Service Co., 827 Wayne, Topeka,
Kas.
2349-SPEAKER, IN-CAR
Bollontyne Co., The, 1712 Jackson, Omaho 2, Neb.
Bevelite Corp., The, 1615 Cordova St., Los Angeles
7, Calif.
Century Projector Corp., 729 7th Ave., N. Y. C. 19
DAWO Corp., 145 N. Erie St., Toledo 2, Ohio.
Drive-ln Theotre Mfg. Co., 505 W. 9th St., K. C, Mo.
EPRAD, 1206 Cherry St., Toledo 2, Ohio.
General Electric Co., Electronic Dept., Syrocuse, N. Y.
Internotionol Projector Div., Simplex Equip. Corp.,
55 LoFronce Ave., Bloomfield, N. J.
Minneapolis Speaker Reconing Co., 3806 Grand Ave.
So., Minneopolis 9, Minn.
Motiogroph, Inc., 4431 W. Lake, Chicago 34, III.
Oxford Electric Corp., 391 1 S. Michigon Ave., Chicago
15, 111.
RCA Theatre Equip. Soles, RCA Victor Div., Camden,
N. J.
Theotrecroft Mfg. Corp., 1878 E. 18th, Cleveland, O.
United Speaker Co., 1263 Third Ave., Newkensington,
Po.
Vido-Sound Corp., 730-5th Ave., New York 19, N. Y.
Western Electronics Co., 331 1 Houston Ave., Houston
9, Tex.
2350-SPEAKERS, STEREOPHONIC, MULTIPLE
UNIT
Altec Lansing Corp., 161 Sixth Ave., New York 13,
N. Y.
Ballantyne Co., The, 1712 Jockson, Omaha 2, Neb.
Internotionol Projector Corp., Simplex Div., 55 La-
France Ave., Bloomfield, N. J.
Vido-Sound Corp., 730-5th Ave,, New York 19, N. Y.
2351 -SPEAKER THEFT PREVENTION
DEVICES
Rodio Corp. of America, BIdg. 15-1, Front & Cooper
Sts., Camden, N. J.
Speaker Security Co., Willow Ave. ot 17rh St., Hoboken,
N. J.
2352-SWEEPERS, GROUNDS, POWER
Gravely Troctor Co., Dunbar, W. Vo.
Mideast Soles Co., t06 Pendery Ave., Cincinnati 15,
Ohio
2353-TRACTORS, SMALL
Gravely Tractors, Inc., Dunbar, W. Va.
Toro Mfg. Corp., 3042 Snelling Ave. So., Minneopollt
6, Minn.
2354-TRAFFIC WAND FLASHLIGHTS &
EXTENSIONS
Dorley & Co., W. S., 2810 Washington Blvd., Chicago
12, 111.
Gits Molding Corp., 4600 W. Huron St., Chicago, III.
LaVezzi Machine Works, 4635 W. Lake St., Chicago
44, 111.
Lake Erie Chemical Co., 2200 Scronton Rd., Cleveland,
Ohio.
Roy-O-Voc Co., Madison 10, Wis.
TRAINS, MINIATURE-See 2332
2355-UNDERGROUD CABLES
Drive-ln Theotre Mfg. Co., 505 W. 9th St., K. C, Mo.
Drive-ln Theatre Equipment Co., Inc., 2110 Superior
Ave., Cleveland 14, Ohio.
General Electric Co., Construction Materials Div.,
Bridgeport, Conn.
Radio Corp. of Americo, Front 1 Cooper Sts., Camden,
N. J.
Simplex Wire & Cable Co., 79 Sidney, Cambridge,
Moss.
U. S. Rubber Co., 1230 Ave. of the Americas, N. Y.
20, N. Y.
Western Insulated Wire Co., 2425 E. 30th, Lot Angeles
58, Calif.
Whifney-Bloke Co., 1565 Dixwell Ave., New Hoven,
Conn.
2356-VACUUM CLEANER
(for Outdoor Theatres)
Mid East Sales Co., Box 62, Locklond 15, Ohio.
2357-VISORS FOR CARS
Pioneer Sales Co., P.O. Box 899, Waterbury, Conn.
WALK-IN SEATING-See 2302, 2324
90 WHEN WRITING MANUFACTURERS OR THEIR DISTRIBUTORS PLEASE MENTION

Material and Equipment by TRADE NAMES
AN ALPHABETICAL DIRECTORY OF COMMODITIES POPULARLY REFERRED TO AS "ADVERTISED BRANDS"
ACOUSTICRAFT drive-in speakers: DAWO Corp., 145
North Erie, Toledo.
ADCO drink dispenser: A. Dolkin Co., 3232 N. Gilpotrick
Ave., Cinicogo.
AIRFLO theotre chairs: Heywood-Wokefield Theotre
Seating Div., 3010-IOth St., Menominee, Mich.
AIRTEMP oir conditioning equipment: Chrysler Corp.,
Airtemp Div., 1119 Leo St., Dayton, Ohio
ALL-AMERICAN picnic grills: American Playground
Device Co., Anderson, Ind.
ALL-PURPOSE batch ice cream & custard freezer:
Mills Industries, Inc., 4235 W. North Ave., Chicago
ALMOND JOY candy bar: Peter Paul, Inc., Naugatuck,
Conn.
ALUMINEX poster coses, oluminum door hardware,
dnve-in theotre guide lights: Theatre Specialties,
Inc., Los Angeles 7, Calif.
AMBASSADOR popcorn machine: Cretors, Popcorn
BIdg., Nashville, Tenn.
ARC-MASTER projection ore lomps: The Ballantyne
Company, 1712 Jackson, Omoho 2, Neb.
ARCTIC BLANCH outdoor screen paint: National Theatre
Screen Refinishing Co., 129 Zenner St., Buffalo
11, N. Y.
ARISTOCRAT popcorn popper: Monley, Inc., 1920
Wyandotte St., Konsos City, 8 Mo.
AUTO-CHECK admission control for drive-ins: Palmer
Engineering Co., 2459V2 N. Chico, El Monte, Calif.
AUTOORAPE curtain controls: Automatic Devices
Co., 1035 Linden St., Allentown, Po.
AUTOMATICKET ticket chopper: General Register
Corp., 36-30 33rd St., Long Island City 1, N. Y.
B
BALCOLD reflector for projection lamps: Bausch
Lomb Co., 72020 St. Paul St., Rochester, N. Y.
&
BANANA BOAT candy bar: Paul F. Beich Co., 1121
Front St., Bloomington, 111.
BEACON RAY revolving light: Federal Sign & Signal
Co., 8700 S. State, Chicago.
BERNZ-0-MATIC flomeless, propane gas in-cor
heater: Standard
Ook Lawn, 111.
Industries, Inc., 6400 W. 95th St.,
BCSTEEL curtain tracks: Automatic Devices Co.,
1035 Linden St., Allentown, Pa.
BEVELITE plastic marquee letter poster cases and
drive-in speakers; Theatre Specialties, Inc., 1615
Cordova St., Los Angeles 7, Call.
BIG SQUARE candy bor: Paul F. Beich Co., Bloomington,
111.
BIG TIME candy bar: Hollywood Brands, Inc., 836 S.
Chestnut, Centrolio, HI.
BIO carbons: Helros Carbons, Inc., 122 Woshington
St., Bloomfield, N. J.
BIT-0-COCONUT candy bor; Schutter Candy
4730 W. Augusta Blvd., Chicago 51, III.
Co.,
BIT-0-HONEY candy bor; Schutter Candy Co.,
W. Augusta Blvd., Chicago 51, III.
4730
BLACKCROWS candy drops: Mason, Au & Mogenheimer
Confy. Mfg. Co., P. O. Box 549, Mineola, L. I.,
N. Y.
BLIZZARD snow cone machine: Blevins Popcorn Co.,
Popcorn Village, Nashville, Tenn.
BODIFORM theatre chairs: Americon Seating Company,
9th i Broodway, Grand Ropids 2, Mich.
BOL-TABS tablets for toilet bowls: Horizon Industries,
413 Lumber Exchange, Minneapolis 1, Minn.
BOWLAIDE & BOWLETTE liquid toilet bowl cleaners:
Brulin & Co , Inc., 2939-45 Columbia Ave., Indionapolis
7, Ind.
BOWLINE screen frame: Hubert Mitchell Industries,
Hortselle, Alo.
BROIL-0-DOG hot dog machine: Star Mfg. Co., 6296
St. Louis Ave., St. Louis 20, Mo.
BRULIN-BRIGHT slip-resistont floor finish: Brulin &
Co., Inc., 2939-45 Columbia Ave., Indianapolis, Ind.
BRULINFOAM liquid hand soop for dispensers: Brulin
& Co., Inc., 2939-45 Columbia Ave., Indianapolis.
BRULINSEPTIC liquid disinfectont: Brulin & Co., Inc.,
2939-45 Columbia Ave., Indianapolis 7, Ind.
BUCKINGHAM manually operated beverage dispenser:
Heot Exchangers, Inc., 2003 W. Fulton, Chicago 12.
BUCK PRIVATE candy bar; Henry
Hudson St., New York 13, N. Y.
Heide, Inc., 313
BUT-R-CHURN popcorn butterer: West Coast Sheet
Metal Works, 935 Venice Blvd., Los Angeles, Calif.
BUTTERBRICKLE condy bars: Fern Bros., Inc., 114-
128 E. 10th St., Sioux Falls, S. Dok.
BUTTERCUP popcorn container: Supurdisplay, Inc.,
Wisconsin Tower BIdg., Milwaukee, Wis.
BUTTER-MAID outomotic hot butter dispenser: Automatic
Products Co., 250 W. 57th St., N. Y., N. Y.
BUTTER-MAT all electric popcorn butterer: Supurdisplay,
Inc., 2100 Wisconsin Tower BIdg., Milwaukee,
Wis.
BUTTERMATIC serving-warming unit for buttered
popcorn: Supurdisplay, Inc., Wisconsin Tower BIdg.,
Milwaukee.
BUTTERNUT candy bar: Hollywood Brands, Inc., Centrolio,
III.
"BW" projectors: The Ballantyne Co.,
Omaha 2, Neb.
1712 Jackson,
CADET non-carbonated beverage dispenser: Fngidrink
Dispenser Co., 55 E. Washington St., Chicago
2, III.
CALI carbon savers: Call Products Co., 3719 Morjorie
Way, Sacramento, Calif.
CANDY MART 8-column candy vending machine:
Arthur H. DuGrenier, Inc., 15 Hole St., Haverhill,
Mass.
CASCADE refrigeration: Selmix Dispensers, Inc., 28-
25 Borden Ave., Long Island City I, N. Y.
CASCADER non-carbonoted beverage dispenser: Frigidrink
Dispenser Co., 55 E. Washington St., Chicago
2, III.
"C&C" six-phase rectifiers: Christie Corp.,
W. 67th St., Los Angeles 43, Calif.
Ltd., 3410
CETRON rectifier tubes: Continental
Hamilton St., Geneva, HI.
Electric Co., 715
CHALLENGER theatre ctiair: Ideal
Ann St., Grand Rapids, Mich.
Seating Co., 519
CHICKEN DINNER candy bar: Sperry Candy Co.,
W. Pittsburgh Ave., Milwaukee, Wis.
133
CHIEF theotre chair: Ideal
Grand Rapids, Mich.
Seating Co., 519 Ann St.,
CHIP-FREEZE automatic ice maker: Cold Corp. of
III.
America, 1371-89 N. Branch St., Chicago 22,
CHOCLETS milk chocolate candy: The Nestle
Inc., 2 William St., White Plains, N. Y.
Co,
bar: Henry
St., N. Y., 13. N. Y.
CHOCOLATE SPONGE candy
313 Hudson
Heide, Inc.,
CHROMOLOID screen resurfocing coatings: Vocolite
Screen Corp., 19 Debevoise Ave., Roosevelt, N. Y.
CHUCKLES jelly candy: Fred W. Amend Co., 1603
Orrington Ave., Evonston, 111.
CINEARC Peerless projection lamp: J.
Mfg. Co., 554 W. Adams, Chicago.
E. McAuley
CINEMAPHONE sound equipment: S.O.S. Cinema Supply
Corp., 602 W. 52nd St., New York 19, N. Y.
CINEMA RAPTARS projection lens: Wollensak Optical
Co., Rochester, N. Y.
CINEPHOR condensers and projection lenses: Bausch
& Lomb Optical Co., 635 St. Paul St., Rochester
2, N. Y.
CINEX lomphouss: C. S. Ashcroft Mfg. Co., 36-32
Thirty-Eignth St., Long Islond City I, N. Y.
CIRCLE MINTS candy: Henry Heide,
son St., New York 13, N. Y.
Inc., 313 Hud-
CLARK candy bar: D. L. Clark Co., 503 Mortindole
St., Pittsburgh, Pa.
COCA-COLA beverage syrup: The
P. O. Drawer 1734, Atlanta 1, Go.
Coco-Cola Co.,
COFFEE-SERVICE coffee vendor: Mills Industries,
4235 W. North Ave., Chicago 39, III.
Inc.,
COFFEE-SHOPPE coffee vender:
Broodway, N. Y. 19, N. Y.
APCO, Inc., 1740
Supurdisplay,
Inc., 2100 Wisconsin Tower BIdg., Milwaukee, Wis.
COLDISPLAY ice cream merchandiser:
COLE-SPA drink dispenser: Cole Products Corp., 39
S. LoSalle, Chicago 3, III.
COLMA cologne dispensers: Colmo, Inc., 70 Piedmont
St., Worcester 10, Mass.
COLOSSEUM popcorn and drink machine: Monley,
Inc., 1920 Wyandotte, Kansas City, Mo.
COMET model theatre chairs:
pany, Grand Rapids, Mich.
Irwin Seating Com-
CONE-LIFE treatment for speaker cones: EPRAD, 1206
Cherry, Toledo, Ohio.
CONSTELLATION "170" projection arc lamp: Notional
Theatre Supply, 92 Gold St., New York City.
CONTOUR rubber seat cushion: Heywood-Wakefield
Co., 3010-lOth St., Menominee, Mich.
CO-OP in-car speakers: Diecast Aluminum Speakers,
Inc., 2027 South Second St., St. Louis.
CRESTWOOD carpet: Alexander Smith, Inc., 295 Fifth
Ave., N. Y. 17, N. Y.
CRON-0-MATIC carbon saver: Payne
P. O. Box 28, Ann Arbor, Mich.
Products Co.,
CURVIT-SURE curtain track for curved screens; Automatic
Devices Co., 2121 S. 1 2th St., Allentown, Pa.
DENVER SANDV/ICH candy bar: Sperry Condy Co.,
133 W. Pittsburgh Ave., Milwaukee, Wis.
DIAMOND LICORICE DROPS: Henry Heide, Inc., 313
Hudson St., New York 13, N. Y.
DIAMOND projector carbons: Western Mercontile
Corp,. 70 Pine St., New York City.
DIT-MCO equipment for both indoor and outdoor
theatres; Drive-in Theatre Mfg. Co., 505 W. 9th
St., Kansas City, Mo.
DIXIE hot dog, chili and bun-warmer: Gorvis Mfg.
Co., 210 Court Ave., Des Moines, lo.
DO-ALL corded rubber runner matting; American
Mot Corp., 2018 Adams, Toledo.
DOLE beverage dispenser; The Coca-Cola Co., P. 0.
Drower 1734, Atlanta 1, Ga.
DRINCOLATOR beverage dispenser; Drlncolator-lcocreamolator
Corp., 3700 Oakwood, Youngstown, O.
DRI-SYRUP beverage bases: Cramore Fruit Products
Co., Box 668, Pleasant Beach, N. J.
DUB'L-CONE in-a-car speaker; The Ballantyne Co.,
1712 Jackson St., Omaha, Neb.
DURA-BRITE WHITE dnve-in theotre screen coot:
Surfoce Coating Engineers, 2417 N. Burdick, Kalamazoo,
Mich
DUTCH TRETE chocolate drink: Fobco Associates,
843 Brook Ave., New York City.
DYNA-FOG insecticide fogging equipment: Curtis
Automotive Devices, Inc., Dyna Products Div.,
Box 232, Bedford, Ind.
DYNA-HEAT in-ccr heater: Radio Corp of America,
Camden, N. J.
DYNAMIC film rewind: Neumado Products Corp., 330
West 42nd St., N. Y. 36, N. Y.
EJECTOR carbon economizers: Economizer Enterprises,
524 W. 43rd St., Los Angeles 37, Calif.
ELEVATOR PLATFORM adjustable oluminum platform:
Up-Right Scaffolds, 1012 Pardee St., Berkeley
10, Colif.
ENCORE theatre chairs: Heywood-Wokefield, Theotre
Seating Div., 3010-lOth St., Menominee, Mich.
ENDURONAMEL changeable copy ponel; Wagner Sign
Service, Inc., 218 South Hayne Ave., Chicago.
ETHYLOID film cement; Fisher Mfg. Co., 1185 Mt.
Reed Blvd., Rochester, N. Y.
EUREKA carbon savers: 524 W. 43rd St., Los Angeles
37, Calif.
EVERFROST soft drink dispensers, soda fountains
and ice cream cabinets: Anderson & Wagner, Inc.,
8701 S. Mettler St., Los Angeles 3, Calif.
EVEREADY flashlights and batteries: Notionol Carbon
Co., 30 E. 42nd St., New York 17, N. Y.
EXCELENIUM rectifiers; National
Gold St., New York City.
Theatre Supply, 92
EXCELITE hi-intensity projection arc lamp, distributed
through Notional Theatre Supply.
E-Z carbon savers: End-Gripper Co., 1224 Homodole,
N. W., Canton, Ohio.
EZ-ERECT steel screen tower: Bollontyne Co., 1712
Jackson St., Omaha, Neb.
E-Z GO portable concessions stand: Foodmobile, 240
S. Harrison St., Orange, N. J.
E-Z WAY coffee makers & venders: Steel Products
Co., 40-8th Ave. S. W., Cedar Rapids, Iowa.
EZY-RUG, rubber link matting, American Mat Corp.,
2018 Adorns St., Toledo, Ohio.
FATIGUE sponge rubber mats; Hewitt-Robins, Inc.,
666 Glenbrook Rd., Stamford, Conn.
FENESTEEL curtain tracks; Automatic Devices Co.,
1035 Linden St., Allentown, Po.
FLASH-VU illuminated beverage dispenser: Selmix
Dispensers, Inc., 517-46th Rd., Long Island City,
N. Y.
FLAVOS shrimp rolls and turkey steamrollers: Flovo-
Rite Foods, Inc., 643 Brook Ave., Bronx, N. Y.
FLAXTONE wilton carpet: Archibald Holmes & Sons,
Erie Avenue & K Street, Philadelphio 24, Po.
FOAMITE fire extinguishers; Americon-LoFranc^-
Foamite Corp., 100 East Lo France St., Elmiro, N. Y.
FOODRINK food tray; Loroco Industries, Inc., 100
E. Benson St., Reading, Cincinnati 15, Ohio.
FOOD SHAPER automatic hamburger forming
chine: Automotic Food Shaping Co., Inc., 58
mo-
New
Street, N. Y. 4, N. Y.
FOREVER YOURS condy bar. Mors, Inc., 2019 N. Ook
Pork Ave., Chicago 35, III.
FRAGRANT AIR oir sonitizer & deodorant, aerojol con
form: Brulin & Co., Inc., 2939-45 Columbia Ave.,
Indpls. 7, Ind.
FRANK-BANK hot dog mochine: Monley, Inc., 1920
Wyandotte, Kansas City 8, Mo.
FREEZ-KING soft ice cream dispenser; Freez-King
Corp., 2518 W. Montrose Ave., Chicago 18, III.
"THE KEY TO BETTER BUYING" DIRECTORY OF THE MODERN THEATRE 91

1920
,
TRADE NAME INDEX
FRIGIDMIXER milk shake machine: Sweden Freezer
Mfg. Co., 3401 Seventeen Ave., Seattle, Wash.
FRUTASTE fountain syrup: Dad's Root Beer Co. 2800
N. Talman Ave., Chicago.
FUN-FUL playground, swim pool apparatus: Generol
Playground Equipment Co., Kokomo, Ind.
GEMANCO concession bor: Generol Mfg. Co., 1209
Castle at Fort Worth Ave., Dallas, Tex.
GER-MAT corrugated polyethylene mat: Gering Products,
Inc., No. 7 & Monroe Ave., Kenilworth, N. J.
GLENRAY hot dog machines: Greer Enterprises, Inc..
281 N. Grant Ave., Columbus, Ohio.
GOOD & PLENTY licorice candy: Quaker City Choc.
& Confy. Co., Inc., 2140 Germontown Ave., Philo.
22, Pa.
GRC cash control systems: General Register Corp.,
36-30 33rd St., Long Island City 1, N. Y.
GULISTAN carpets: A. & M. Karagheusion, Inc., 295
Fifth Ave., New York 16, N. Y.
H
HI-BALL outdoor signal sign: Trippe Mfg. Co., 133 N.
Jefferson St., Chicago.
HI-FRV special heavy auty frying oil: E.
Inc , 15 E. 26fh St., New York, N. Y.
F. Drew Co.,
HI-LITE screen: Vocolite Screen Corp., Roosevelt, N.Y.
HILUX screen: Raytone Screen Corp., 165 Clermont
Ave., Brooklyn.
HILUX VAL variable onamorphic lens: Projection
Optics Co., Inc., 330 Lyell Ave., Rochester, N. Y.
HI-POP popcorn: Monley, Inc., 1920 Wyandotte, KansQ-i
City, Mo.
HOLIDAY popcorn machine: Cretors, Popcorn BIdg.,
Nashville, Tenn.
HOLLYWOOD candy bar: Hollywood Brands, Inc.,
836 S. Chestnut, Centralia, III.
HOT CHOT hot chocolate dispenser: Frigidrink Dispenser
Co., 185 N. Wabosh Ave., Chicago 2, III.
HOTRAY popcorn wormer: Supurdisplay, Inc., Wisconsin
Tower BIdg., Milwaukee.
HOT SHOT in-car heater: EPRAD, 1206 Cherry,
Toledo, Ohio.
HOT-SPA coffee & hot drink vender: Cole Products
Corp., 39 S. La Salle, Chicago 3, III.
H-S metal reflectors: Heyer-Schultz, Inc., Cedar Grove,
N. J.
HY-CANDESCENT projection arc lamps: J. E. McAuley
Mfg. Co., 522 -W. Adorns St., Chicago, III.
HYDRO-ARC projection lamp for drive-ins: C. S. Ashcroft
Mfg. Co., 36-32 Thirty-Eighth St., Long
Island City, N. Y.
HYSTERSET dimmer: Word Leonard Electric Co.,
MocQuestion Pkwy., Mount Vernon, N. Y.
115
ICECREAMOLATOR ice cream dispenser: Drincolotor-
Icecreomolator Corp., 3700 Ookwood Ave., Youngttown,
Ohio.
ICE-0-BAR beverage dispenser: Monley,
Wyandotte, Kansos City 8, Mo.
Inc., 1920
IMPAC in-car speaker: Radio Corp. of Americo, Camdon,
N. J.
INKAR heaters for drive-ins: Thermolator
1628 Victory BIdg., Glendole, Colif.
Corp.
INSPECT-0-FILM automatic film inspection machine:
Horwold Co., 1216 Chicago Ave., Evonston, III.
INSECTO-FOG insecticide for outdoor fogging: Brulin
& Co., Inc., 2939-45 Columbio Ave., Indpls. 7, Ind.
INTERNATIONAL theatre chairs: International Seat
Corp., W. Pearl St., Union City, Ind.
INVISO colorless protection for mosonry: Everseol
Mfq. Co., 252 W. 57th St., New York 19, N. Y.
ISCO projection lenses: J. E. Robyn,
Islond Ave , East Orange, N. J.
Inc., 267 Rhode
J
JAMES RIVER borbecue meats:
Products Co , Smithfield, Va.
Smithfield Ham &
JOLLY CATERPILLAR ride:
North Tonawondo, N. Y.
Allan Herschell Co.,
JOLLYTIME popcorn, seosoning, sacks: American
Popcorn Co., Box 178, Sioux City, lowo.
JUJUBES gum confections: Henry Heide,
Hudson St., New York 13, N. Y.
Inc., 313
JUJYFRUITS candy: Henry
St., New York 13, N. Y.
Heide, Inc., 313 Hudson
KANDY KING candy floss machine: Concession Supply
Co, 3916 Secor Rd., Toledo.
K-HILL traffic counter: K-Hill Co., Uhrichsville, Ohio.
KLIEGLIGHT: Kliegl Bros. Universol Electric Stage
Lighting Co., 321 W. 50th St., New York 19.
KNI-TRON rectifiers: The Kneislcy Electric Co., 333
W. Woodruff Ave., Toledo 3, Ohio.
KOILED-KORDS speoker cords: Koiled Kords, Inc..
Box K, Homden, Conn.
KOMPAK PASSIMETER booth-type registering turnstile:
Perey Turnstile Co., 101 Park Ave., N. Y. 17, N. Y.
KRACKEL candy bar: Hershey Chocolate Corp.,
Hershey, Po.
LAMOLITE illuminoted engraved signs for theatre use:
Edgar S. Bowmon, 682 Sixth Ave., New York 16.
LEAFLETS candy: Leot Brands, Inc., 1155 N. Cicero
Ave., Chicago 51.
LIGHTMASTER ore lamps ond rectifiers: The Ballantyne
Co., 1712 Jackson St., Omaha 2, Neb.
LITTER BUG gasoline-powered vacuum cleaner: Mid
East Sales Co., Box 62, Locklond, Ohio.
LITTERLIFT groding-hauling tractor: Litterlift, 202 N.
Mohaffee, Olathe, Kos.
LITTLE INFERNO car heater unit: Sandler Mfg. Corp.,
2108 Payne, Clevelond, Ohio.
LOK-UP plostic letters: Adler Silhouette Letter Co.,
11843 W. Olympic Blvd., Los Angeles.
LOKWEAVE carpets: Bigelow-Sonford Corpet Co.,
Inc., 140 Modison Ave., New York 16, N. Y.
LORRAINE carbons: Corbons, Inc., 400 Myrtle Ave.,
Boonton, N. J.
LUXTROL light equipment: Superior Electric Co., 2020
Demers Ave., Bristol, Conn.
LUXURIA screens: Stewort-Trans-Lux Corp., 1111 W.
Sepulveda Blvd., Torronce, Calif.
M
MAGIC JET corbonators: Carbonic Dispenser, Inc.,
Herbert Rd., Confield, Ohio.
MAGNARC projection arc lomps: J. E. McAuley Mfg.
Co., 552 W. Adams St., Chicago, III.
MAGNAPHONIC stereosound system: Magnasync Mfg.
Co., 5517 Satsuma Ave., North Hollywood, Calif.
MALTIES chocolate malted milk bolls: Blumenthol
Bros. Choc. Co., Margaret & Jomes Sts., Philo. 37,
Po.
MANCO-VISION drive-in screen: Notional
Supply, 92 Gold St., New York City.
Theotre
MARSHMALLOW BAR: Paul Beech Co., Bloomington,
111.
MARTY'S ALMOND BAR condy: Hollywood Candy Co.,
836 So. Chestnut, Centralia, 111.
MASON MINTS candy: Mason, Au & Mogenheimer
Confy. Mfg. Co., P. O. Box 549, Mineola, L. I., N. Y.
MASTERPIECE frozen custard machine: Mills Industries,
Inc., 4100 Fullerton Ave., Chicago.
METRO-LITE high intensity spotlights: Genorco, Inc.,
36-56 34th St., Long Islond City, N. Y.
MICROSOL aerosol fog generator: Silver Creek Precision
Corp., Silver Creek, N. Y.
MILLSHAKE milkshake machine: Mills Industries, Inc.,
4100 Fullerton Ave., Chicago.
MILK SHAKE candy bar: Hollywood Brands, Inc.,
836 S. Chestnut, Centralia, Ml.
MILK-SPA milk vendor. Cole Products Corp., 39 S.
La Solle, Chicago 3, III.,
MILKY WAY candy bar: Mors, Inc., 2019 North Ook
Pork Ave., Chicago 35, III.
MINUT-BUN sondwich machine: Helmco, Inc., 1215 W.
Fullerton, Chicago, III.
MIRROPHONIC sound systems: Motiogroph, Inc., 4431
W. Lake St., Chicago 24, III.
MIX MONITOR faucets: Carbonic Dispenser, Inc.,
Herbert Rd., Confield, Ohio.
MIXOMATIC soft drink dispenser: Dunhill Food Corp.,
79-85 Wolworth St., Brooklyn 5, N. Y.
MOBILTONE in-cor speoker: Sandler Mfg. Co., 2108
Payne, Cleveland 14, Ohio.
MOGUL, Strong, projection arc lomp: The Strong
Electric Corp., 87 City Park Ave., Toledo 2, Ohio.
MOTORLITE motor operated dimmer:*- Word Leonard
Electric Co., 115 MocQuestion Pkwy., Mt. Vernon,
N. Y.
MOUNDS candy bar: Peter Paul, Inc., Nougotuck,
Conn.
MOUNT-N-AIRE deodorizers: Thermolater Corp., 1628
Victory Blvd., Glendole 1, Colif.
MR. GOODBAR condy bor: Hershey Chocolate Corp.,
Hershey, Pa.
MULTITON motor truck: Stokvis-Edero Co., 18 Secotoog
Ave., Port Washington, N. Y.
NEVIAL fluorescent, plastic, changeable letters: Wagner
Sign Service, Inc., 218 S. Hoyne Ave., Chicago
12, III.
NEUTYPE film cabinet: Neumode Products Corp.,
W. 42nd St., New York 36.
330
OASIS electric woter coolers: The Ebco Mfg.
401 West Town St., Columbus 6, Ohio.
Co.,
OCTO-SOLVE all-purpose liquid cleoning concentrate:
Brulin & Co., Inc., 2939-45 Columbia Ave., Indpls.
7, Ind.
OLD COLONY flavored beverages, soft drink:
Crush Co., 2201 W, Main St., Evonston, 111.
Orange
OLD NICK condy bar: Schutter Condy Co., 4730
W. Augusta Blvd., Chicogo 51, III.
OLYMPIC popcorn mochine: Cretors Corp., Box 1329-B,
Nashville, Tenn.
OROTIP projector carbons: Notional Carbon Co., Inc.,
30 E. 42nd St., New York 17, N. Y.
OZIUM invisible deoderont vapor spray: Woodlets, Inc.
2048 Niogoro St., Buffalo 7, N. Y.
PABLO white screen point: Notionol Theatre Screen
Refinishing Co., 129 Zenner Ave., Buttolo II, N. Y.
PACKUPS paper cups: Dixie Cup Co., Eoston, Po.
PASTILLES licorice candy: Henry Heide, Inc., 313
Hudson St., New York 13, N. Y.
PAYDAY candy bor: Hollywood Bronds, Inc., Centralia
III.
PEAKS candy bar: Mason, Au & Mogenheimer Confy.
Mfg. Co., P. O. Box 549, Mineola, L. I., N. Y.
PEARLEX projector corbons; National Corbon Co., Inc.,
30 E. 42nd St., New York 17, N. Y.
P. E. C. 35mm projection equipment, formerly DeVry:
Poromel Electronics Corp., 2048 W. North St., Chicago.
PECAN PETE candy bar: Poul F. Beich Co, 1121
Front St., Bloomington, III.
PEERLESS projection arc lamps: J. E. McAuley
Co., 552 W. Adams St., Chicago, III.
Mfg.
PER-FOLD projection screens: The Radiant
2627 Roosevelt Rd., Chicogo 8, III.
Mfg. Co.,
PERFUMATIC cologne dispensers: Jo-Lo Perfumofic
Dispenser, Inc., 328 Stephens St., Jersey City, 5, N. J.
PERLITE indoor screen: Williams Screen Co., 1679
Summit Lake Blvd., Akron, Ohio.
PERMA-BRITE outdoor screen point: W. J. Ruscoe
Co , 433 Kenmore Blvd., Akron, Ohio
PERMA-LITE theotre screens: Vocalite Screen Corp.,
19 Debevoise Ave., Roosevelt, N. Y.
PERSPECTA stereophonic sound integrator. Foirchild
Recording Equipment Co., 154 St. ond Seventh
Avenue, Whitestone, N. Y.
PIC-A-BAR ice creom merchandiser: West Coast
Sheet Metal Works, 935 Venice Blvd., Los Angeles
15, Calif.
PICTO-SCOPE onamorphic lens system: Apex Specialties
Co., 1115 Douglas Ave., Providence 4, R. I.
PLAST X PLATE plastic coating for outdoor screens:
Plast X Plate Co., 344 North Brood St., Philadelphia.
PLAYMATE ployground equipment: The Delmor F.
Harris Co., 517 Broadway, Concordia, Kos.
PLEXIGLAS acrylic plastic: Rohm and Haas Company,
Washington Square, Philadelphio 5, Po.
PLEXI-GLO signs: Ballontyne Co., 1712 Jackson,
Omoho, Neb.
POPALOT popcorn machine: Gold Medal Products Co.
318 E. Third St., Cincinnati 2, Ohio
POPCOBETTER popcorn seasoning: Monley, Inc., 1920
Wyandotte, Kansas City, Mo.
POPCORN SHOPPE popcorn dispenser: APCO, Inc.,
I 740 Broodway, New York City.
POP KING popcorn: Prunty Seed Co., 620 N. 2nd St.,
St. Louis
POPSIT PLUS popcorn seasoning: C. F. Simonin's Sons,
Inc., Tioga and Belgrade Sts., Philadelphia 4.
PROTECTALL theatre safe: Mosler Safe Co., 320 5th
Ave, N. Y., N. Y.
PUSH-BACK theatre choirs: Griggs
Belton, Tex, distributed by RCA,
Equipment- Co
QUIK-SERV grill: Stor Mfg. Co., 6300 St. Louis Ave.,
St. Louis 20, Mo.
RAIN VISOR windshield protector: Pioneer Soles Co.,
P O. Box 899, Woterbury, Conn.
RAISINETS chocolate covered raisins: Blumenthol
Bros. Choc. Co., Margaret & James St., Philo. 37,
Po.
RAT CAFETERIA rot poison trap: Solvit Chemicol Co.,
3734 Speedway Rood, Modison 5, Wis.
RED ARROW selenium rectifier; Strong Electric Corp.,
1 1 City Pork Ave., Toledo 2, Ohio
REDCAP portable public address system: Antrex Corp.,
134 No. La Solle St., Chicago, 111.
REDI-MADE cords for drive-in speakers: Glenn Koropp
Co., 3600 Son Ysidro Way, Sacramento, Calif.
REFRESHERETTE hot dog and drink machine: Monley,
Inc ,
Wyandotte, K. C, Mo.
RELAX RECLINER reclining back theatre choir: Heywood-Wakefield
Co., 3010-lOth St., Menominee,
Mich.
REGULITE motor operated dimmer: Ward Leonard
Electric Co., 115 MocQuestion Pkwy., Mt. Vernon,
N. Y.
REMOVA-PANEL frames Adler Silhouette Letter Co.,
11843 W. Olympic Blvd., Los Angeles 64, Colif.
RESTFOAM cushioning material: Hewitt Rubber of
Buffolo, 240 Kensington Ave., Buffalo 5, N. Y.
92 IN WRITING MANUFACTURERS, PLEASE MENTION THE MODERN THEATRE SECTION OF BOXOFFICE

TRADE NAME INDEX
REVOLVO-RAY outdoor signal:
liams St., New York City.
Sireno Co., 212 Wil-
RICHBO popcorn seasoning: Dell Food Specialties,
Inc., Beloit, Wis.
ROCKET counter kitchen: Hotpoint Co., 6201 W.
Roosevelt Rd., Berwyn, III.
ROLL-A-GRILL automatic frankfurter grill: J. J. Connolly,
Inc., 457 W. 40th St., New York 18, N. Y.
ROSEPORT chicken products: Frozen Form Products
Inc., 1 735 Margaret Ave., Altoona, Pa.
ROTO-GRILLE hot dog broiler: Hollywood Servemaster
Co., 114 W. 18th St., Kansas City, Mo.
ROTODRAPER pivot arm fixture: Automatic Devices
Co.. 1 16 N. 8th St., Allentown, Pa.
ROYAL BRAZILS candy bars: Fenn Bros., Inc., 114-
128 E. 10th St., Sioux Falls, S. Dak.
ROYAL CROWN beverage syrup: Nehi Corp., 1000
Ninth Ave., Columbus, Go.
ROYAL SOUNDMASTER sound systems: The Ballantyne
Co., 1712 Jackson St., Omaha 2, Neb.
RUSH HOUR popcorn: Prunty Seed & Groin Co., 620
No. 2nd St., St. Louis 2, Mo.
SAFLITE safety swing seats: Jamison Mfg. Co., 8800
S. Mettler St., Los Angeles, 3.
SANI-DRI electric hand dryers: Chicago Hardware
Foundry Co., 2500 Commonwealth, N. Chicago, III.
SANl-SERV ice cream freezer: General Equipment
Sales, 1349 Stadium Dr., Indianapolis, Ind.
SANI-SHAKE malt shaker: General Equipment Soles,
Inc., 1349 Stadium Dr., Indianapolis, Ind.
SAVOROL popcorn seasoning: Blevins Popcorn Co.,
Popcorn Village, Nashville, Tenn.
SCOTSMAN automatic ice machines: American Gas
Machine Co., Dept. MT 25, Division of Queen Stove
Works, Inc., Albert Lea, Minn.
SEALTITE film storage cabinets: Neumode Products
Corp., 427 W. 42nd St., New York 18, N. Y.
SEALUXE poster cases; door hardware; crowd control
equipment: Universol Corp., 6710 Denton Drive,
Dallas 9, Tex.
SEAZO popcorn seasoning: C. F. Simonin's & Sons,
Inc., Philadelphia 34, Pa.
SECTIONAD changeable letter panels: Adier Silhouette
Letter Co., 11843 W. Olympic Blvd., Los Angeles.
SELECTIFIER selenium arc rectjfiers: Norpat, Inc., 113
W. 42nd St., New York 36, N. Y.
SELMIX beveroge dispenser: The Coca-Colo Co., P. O.
Drawer 1734, Atlanta 1, Ga.
SEL-TUBE selenium rectifier conversion kits: Kneisley
Electric Co., 333 W. Woodruff, Toledo, Ohio.
SEPTO-SOLV septic tank cleaner: M. T. Abbey Chemical
Co., 646 N. Michigan, Chicago.
SERVETTE popcorn warmer: Hollywood Servemaster
Co., 114 W. 18th St., Kansas City, Mo.
SERVEMASTER popcorn warmer: Hollywood Servemaster
Co., 114 W, 18th St., Kansas City, Mo.
SERV-O-MATIC concession stand; Monley, Inc., 1920
Wyandotte, Kansas City, Mo.
SERVUS-TONE communicotion system: Motiogroph,
Inc., 4441 Wiloke St., Chicogo 24, 111.
SHEARCO draperies, curtain controls: B. F. Shearer Co.,
2318 Second Ave., Seattle.
SHOWBAGS plastic speaker covers: Central States
Paper and Bog Co., 5221 Natural Bridge Ave.,
St. Louis.
SILENT STEEL curtain tracks: Automatic Devices Co.,
1035 Linden St., Allentown, Pa.
SILVERLITE screen resurfacing coatings: Vocalite
Screen Corp., 19 Debevoise Ave., Roosevelt, N. Y.
SILVER SERVICE curtain controls: Automatic Devices
Co., 1035 Linden St., Allentown, Pa.
SIMPLEX projection end sound system: distributed
by National Theatre Supply, 92 Gold St., N. Y. 38,
N. Y.
SIT-IN coil spring seat cushion: Heywood-Wokefield
Co., 3010-lOth St., Menominee, Mich.
SKY FIGHTER oerial ride: Allan Herschell Co., North
Tonowando, N. Y.
SLIDE-BACK theatre choirs: Ideal Seating Co., Grand
Rapids, Mich.
SMOOTH SAILIN candy bar: Hollywood Brands, 836
S. Chestnut, Centralio, III.
SNAPLITE projection lenses: Kollmorgen Optical Corp.,
30 Church St., N. Y. 7, N. Y.
SNAP LOK letters: Adler Silhouette Letter Co., 11843
W. Olympic Blvd., Los Angeles 64, Colif.
SNICKERS candy bar: Mors, Inc., 2019 N. Oak Pork
Ave., Chicago 35, 111.
SNO KING candy bar: Hollywood Brands, Inc., 836
S. Chestnut, Centralio, 111.
SNO-KONETTE ice shover: Gold Medal Products Co
316-18 E. Third St., Cincinnati, Ohio.
SNO-MASTER ice shaver: Notional Theatre Supply
Co., 92 Gold St., New York 7, N. Y.
SNOW MAGIC snow cone machine: Samuel Bert Mfg.
Co., Box 7806, Dallos, Tex.
SODA BAR drink dispenser: Everfrost Sales Co., 14815
S. Broadway, Gardeno, Calif.
SODAMAKER beveroge dispenser: Superior Refrigerator
Mfg. Co., 822-24 Hodiamont Ave., St. Louis, Mo.
SODAMASTER beverage dispenser: Carbonic Dispensers,
Inc., Herbert Rd., Confield, Ohio.
SODA-MITE drink dispensers: Leitner Equipment Co.
2535 N. 25th Ave., Franklin Park, 111.
SODASHOPPE automatic beverage dispenser:
Inc., 1740 Broadway, New York 19, N. Y.
Apco,
SOFTSERVER ice cream machine: Sweden Freezer Mfg
Co., 3401 1 7th Ave. W., Seattle.
SOSOLVEX antistatic film
Supply, 602 W. 52nd St.,
cleaner: S.O.S.
New York City.
Cinema
SOUNDMASTER sound systems, projectors, etc.: Bollontyne
Co., 1712 Jackson St., Omaha 2, Neb.
SPANOTRAC curtain track: Automatic Devices Co.,
2121 South 12th St., Allentown, Po.
SPLICE-O-FILM automatic film splicer:
1216 Chicago Ave., Evonston, 111.
Horwold Co.,
SPONGEX rubber rug pod: B. F. Goodrich Sponge
Products Co., 516 Derby Place, Shelton, Conn.
STABILARC motor-generator sets: Automatic Devices
Co., 1035 Linden St., Allentown, Pa.
STABILINE voltage regulators: The Superior
Co., 2020 Demers Ave., Bristol, Conn.
Electric
STARMASTER fryers, griddles, etc.:
6300 St. Louis Ave., St. Louis.
Star Mfg. Co
hot dog steamer and bun warmer: Star
Mfg. Co., 6300 St. Louis Ave., St. Louis 20, Mo.
STEAMRO
STEDYPOWER motor generators: The Imperial Electric
Co., 65 Iro St., Akron, Ohio
STEELSPIN merry-go-round: Jamison Mfg, Co., 8800
S. Mettler St., Los Angeles 3.
STIP-TEX drive-in screen point: Spotz Point Industries,
Inc., 5237 Manchester Ave., St. Louis 10, Mo.
SUPERAMA theatre screens: Radiant
W. Roosevelt Rd., Chicago.
Mfg. Co., 2627
SUPER CINEPHOR projection lenses: Bousch & Lomb
Optical Co., 635 St. Paul St., Rochester 2, N. Y.
SUPER CINEX projection lamp:
Long Island City 1, N. Y.
C. S. Ashcroft Co.,
SUPER-HIGH projection lamps:
Long Island City 1, N. Y.
Ashcroft Mfg. Co.,
SUPER LUXAR, projection lens: PAR Products Corp.,
926 N. Citrus Ave., Hollywood, Calif.
SUPER 13S arc lamp: Strong Electric Co., 87 City
Pork Ave., Toledo, Ohio.
SUPER PANATAR voriable lens: Radiant
2627 W. Roosevelt Rd., Chicago, 111.
Mfg. Co.,
SUPER POWER projection lamp: C. S. Ashcroft Mfg.
Co., 36-32 38th St., Long Island City, N. Y.
SUPERSCOPE variable lens: Superscope
Gower St., Hollywood, Calif.
Inc., 780 N.
SUPERLITE projection lenses: Projection Optics, 330
Lyell Ave., Rochester 6, N. Y.
SUPER-LITE theatre screens: Vocalite Screen Corp.,
19 Debevoise Ave., Roosevelt, N. Y.
SUPER-SERVICE projector ports: LoVezzi
Works, 4635 W. Lake St., Chicago, III.
Machine
SUPER SNAPLITE projection lenses: Kollmorgen Optical
Corp., 30 Church St., New York 7, N. Y.
SUPER SUCTION cleoning equipment: Notional Super
Service Co., Inc., 1941 N. 12th St., Toledo 2, Ohio
SUPER-WITE theotre screens: Vocalite Screen Corp.,
19 Debevoise Ave., Roosevelt, N. Y.
SUPREX projector corbons: Notional Carbon Co.,
30 E. 42nd St., New York 17, N. Y.
Inc.,
SUPREX theatre screens: Vocalite Screen Corp., 19
Debevoise Ave., Roosevelt, N. Y.
SWING FOG fogging applicator: Fog
Lexington Ave., New York City.
Air Co, 415
SYNCRO-DYNAMIC projectors: J. E. Robin,
W. 42nd St., New York 18. N. Y.
Inc., 330
TALLY-KING hand-operated traffic counter: Foymus
Div., Bankers & Merchants, Inc., 3227 N. Sheffield
301 Fronklin Blvd., Chicago, III.
Ave., Chicago 13, 111.
candy bar: Bunte
W.
TANGOS Bros. Chose Candy Co.,
TARRYTOWN in-cor speokers: J. E. Robin,
West 42nd St., New York 18, N. Y.
Inc., 330
TASTEE-POP popcorn seosoning:
Inc., New York 10, N. Y.
E. F. Drew & Co.,
TELESEAL underground coble; Whitney Blake
1565 Dixwelt Ave., New Haven 14, Conn.
Co.,
TEXFOAM foom rubber: 8. F. Goodrich Sponge
Products Co., Shelton, Conn.
TEX-TOP sponge carpet cushioning: Hewitt-Robins,
Inc., 666 Glenbrook Rd., Stamford, Conn.
TICKETAKER ticket stub collection box; General
Register Corp., 43-01 22nd St., Long Island City,
N. Y.
TICOGRAPH admission checker; Theatre Control
Corp., 319 Orleans St., Detroit, Mich.
TIFA insecticidol fog applicator. Comb. Equip. Div.:
Todd Shipyards Corp., 81-16 45th Ave., Elmhurst,
Queens, N. Y.
TOILAFEX toilet plunger: Stevens-Burt Mfg. Co., New
Brunswick, N. J.
TOOTSIE ROLLS: Sweets Co. of America, 1515 Willow
Ave., Hoboken, N. J.
TORNADO theatre blowers, vacuum cleaners and
floor machines: Breuer Electric Mfg. Co., 5100
N. Rovenswood Ave., Chicago 40, III.
TRAF-I-TROL exit control for drive-ins: Drive-ln Theatre
Service Co., Devon, Pa.
TRANSLUX rear projection screens & lenses: Stewart-
Trans-Lux Corp., 1111 W. Sepulveda Blvd., Torrance,
Calif.
TRANSGENIC screen surround: Roytone Screen Corp.,
165 Clemont Ave., Brooklyn 5, N. Y.
TRANSVERTER motor generators and rheostots: The
Hertner Electric Company, 12690 Elmwood Ave.,
Cleveland 1 1. Ohio
TRI-DRYER triple unit electric hand dryer: Electricoire
Engineering Corp., 3138 W. Chicago Ave., Chicago
22, 111.
TROUPER arc spotlight: Strong Electric Co., 85 City
Park Ave., Toledo, Ohio
TRU-ARC selenium rectifier; 1. E. Robin, Inc., 267
Rhode Island Ave., Eost Orange, N. J.
TUF-TRED tire fabric matting: American Mot Corp.,
2018 Adams St., Toledo 2, Ohio
TWENTY-700 cigoret vendor: Rowe Mfg. Co., 31 E.
I7fh St., N. Y., N. Y.
u
U-H-l projection lomp: Strong Electric Co., 87 City
Park Ave., Toledo, Ohio.
1 1 1 1
ULTRAMATIC indoor screen- Stewart Trons-Lux Corp.,
W. Sepulveda Blvd., Torrance, Calif.
ULTRA PANATAR projection lens; Radiant Mfg.
Corp., 627 W. Roosevelt Rd., Chicago 8, HI.
UNILUX screen: Stewart Trons-Lux Corp., 1111 W.
Sepulveda Blvd., Torrance, Calif.
UNI-MAX screen point: EPRAD, 1206 Cherry, Toledo,
Ohio
UNIVERSAL ore slide projector; Strong Electric Co.,
87 City Park Ave., Toledo.
VARI-FOCUS projection lens: Woolensock Optical Co.,
Rochester 21, N. Y.
VARISTAT auto transformer dimmer; Word Leonard
Electric Co., 115 MocQuestion Pkwy., So. Mt.
Vernon, N. Y.
VERTAR rear projection lens; PAR Products Corp.,
926 North Citrus Ave., Hollywood, Colif.
VICRA-LITE lenticular screen: L. E. Carpenter Co.,
350 Fifth Ave., N. Y.
VIDOSCOPE anomorphic lens: Walter Futter, 51 1 Fifth
Ave., New York 17, N. Y.
VINYLKOTE drive-in screen point: Roytone Screen
Corp., 165 Clermont Ave., Brooklyn 5, N. Y.
VISCOUNT MARK II popcorn machine: G. H. R.
Enterprises, Inc., P.O. Box 476, Los Vegos, Nev.
VISCOUNT popcorn machine: G.H.R. Enterprises, IrK.,
RFD 1, Box 141, Las Vegas, Nev.
VISTA POP popcorn machine; Manley, Inc., Dept. BO-
655, 1920 Wyondotte St., Kansas City, Mo.
VITROHM dimmer; Ward Leonard Electric Co., 115
MocQuestion Pkwy., So., Mt. Vernon, N. Y.
VOCALITE crystal beaded sound screen: Vocolite
Screen Corp., 150 Hudson Ave., Roosevelt, N. Y.
VOICE OF THE THEATRE sound systems; Altec Lansing
Corp., 250 W. 57th St., New York 19, N. Y.
VORTEX paper cups; Dixie Cup Co., Easton, Pa.
VYNAPLASTIC outdoor theatre screen: Radiant Mfg.
Co., 2627 Roosevelt Rd., Chicago, III.
w
WALKER HI INTENSITY SCREENS: Notional Theotre
Supply, Div. of Nationol-SimpIex-BIudworth, Inc., 92
Gold St., New York 7, N. Y.
WALNUT CRUSH candy bars: Fenn Bros., Inc., 114-
128 E. 10th St., Sioux Foils, S. Dok.
WATER RAM drain cleaner: Hydraulic Mfg. Co., Keil,
Wis.
WESTCHESTER utility and burning cart: County
Specialties, Box 468, Ossining, N. Y.
WHIRLWIND cotton candy machine: Gold Medal
Products Co., 318 East Third St., Cincinnati, Ohio
WHIZ candy bor; Paul F. Beich Co., Front St., Bloomington.
111.
WONDERTONE indoor projection screen: Roytone
Screen Corp., 165 Clermont Ave., Brooklyn, N. Y.
X Y Z
Y&S candy brands: Nationol Licorice Co., 106 John
St., Brooklyn 1, N. Y.
ZERO candy bar: Hollywood Brands, Inc., 836 S.
Chestnut, Centrolia, 111.
IN WRITING MANUFACTURERS, PLEASE MENTION THE MODERN THEATRE SECTION OF BOXOFFICE 93

—
1
THEATRE EQUIPMENT AND SUPPLY DEALERS: U.S. AND CANADA
Krr TO SYMBOLS: (C) Century deolers; (R) RCA affiliates; (B) BallantyiM; National Theotre Supply dealen are Indicated by name. Othen are unaffiliated.
ALABAMA: Blrminghanr^The Queen Feature Service,
Inc., 19121/2 Morris Ave. (C)
ARIZONA: Phoenix—Southwest Theatre Supply, 3750
E. Von Buren (C)
National Theotre Supply, 111 W. Jackson
Phoenix Theotrical Supply, 324 N. 11 Wy.
Tucson—^Arizono Film Supply, 03 West Congress St.
ARKANSAS: LiHIe Rock—Arkansas Theatre Supply,
1008 Moin (B)
CALIFORNIA: Fresno—Midstate Theatre Supply, 1906
Thomos Ave.
Los Angeles -J. M. Boyd Co., 2032 S. Vermont Ave.
John P. Filbert Co., Inc., 2007 Vermont Ave. (R)
Nationol Theotre Supply, 1961 S. Vermont Ave.
Pembrex Theatre Supply, 1969 S. Vermont Ave. IC)
B- F. Shearer Co., 1964 S. Vermont Ave.
Sacromento—Glenn E. Koropp, 3600 Isidro Way
Son Froncisco—Notionol Theatre Supply, 255 Golden
Gote Ave.
Wolter G. Preddey, 187 Golden Gote Ave. (C)
B. F. Shearer Co., of California, 243 Golden Gate Ave.
Western Theatrical Equipment Co., 168 Golden Gote
Ave (R)
COLORADO: Denver—Notionol Theatre Supply, 2111
Chompo St.
Service Theatre Supply Co., 2054 Broadway (B)
Western Service & Supply, Inc., 2120 Broodwoy (R)
CONNECTICUT: New Hoven—National Theatre Supply,
122 Meadow St.
DISTRICT OF COLUMBIA: Washington, D. C—Elmer
H. Brient & Sons, Inc., 925 New Jersey Ave.,
N. W. (R)
Lust Theatre Supply, 1001 New Jersey Ave., N. W.
R. & S. Theatre Supply, 920 New Jersey Ave., N. W.
FLORIDA: Jacksonville—Southeastern Theatre Equipment,
206 E. Boy St., (R)
Roy Smith Co., 365 Pork St.
MiomI—Joe Hornstein, Inc., 273 W. Flagler St. (C)
Pearce Theatre Equipment, 320 W. Flagler
Tompo— United Theatre Supply, 206 Memorial H'way
GEORGIA: Albany— Dixie Theatre Service & Supply,
1010 North Slappey Dr. (B)
Atlonta—Copital City Supply, Inc., 161 Walton St.,
N. W. (C)
Dixie Theotre Service and Supply, 95 Walton
N. W. (B)
St.,
Notional Theatre Supply, 187 Walton St., N. W.
Southeastern Theatre Equipment Co., 203 Luckie
St., N. W. (R)
Wil-Kin Theatre Supply, 150 Walton St., N. W.
Sovonrvoh— Rhodes Sound & Projection Service, 218
E. 56th Street.
ILLINOIS: Chicago—Abbott Theatre Equipment, 1311
S. Wabash Ave. (R)
An-Gor Co., 2831 N. Clark St. (C)
Gordner Theatre Service, Inc., 1235 S. Wobasb
Movie Supply Co., 1318 S. Wabash (C)
Notionol Theatre Supply, 1325 S. Wobash
INDIANA: Indianapolis—Ger-Bor, Inc., 442 N. Illinois
Notional Theatre Supply, 436 N. Illinois
Union City—Projection Equipment Co. (B)
IOWA: Des Moines- Des Moines Theotre Supply, 1 121
High St. (B) (C)
Notional Theatre Supply, 1102 High St.
KANSAS: Wichita—Southwest Theatre Equipment Co.,
1181/j W. Douglas Ave.
Topeka—Fred M. Walls, Theatre Service Co., 827
Woyne Ave.
KENTUCKY: Louisville—Falls City Theatre Equipment
Co., 427-29 South 3rd St.
Hodden Theatre Supply Co., 209 S. 3rd St. (C)
LOUISIANA: New Orleans—Hodges Theatre Supply
Co., 1309 Cleveland Ave.
Johnson Theatre Service, 1409 Cleveland (B)
Notional Theotre Supply, 220 S. Liberty St.
Southcostern Theatre Equipment Co. of Louisiono,
214 South Liberty St. (R)
Shreveport—Alon Boyd, Jefferson Hotel BIdg. (C)
MARYLAND: Baltimore— J. F. Dusman Co., 12 E. 25th
St. (C)
Notional Theotre Supply, 417 St. Paul Ploce
MASSACHUSETTS: Boston—American Theatre Supply,
616 Washington
Capitol Theatre Supply Co., 28 Piedmont St. (R)
Major Theatre Equipment Co., 44 Winchester St.
Massachusetts Theatre Equipment Co., Inc., 20 Piedmont
St. (C)
Notional Theatre Supply, 37 Winchester St.
Theatre Service & Supply Co., Inc., 18 Piedmont St.
MICHIGAN: Detroit—Amusement Supply Co., 208 W.
Montcolm St.
Forbes Theatre Supply, 210-14 W. Montcalm St. (R)
Nationol Theotre Supply, 2312 Cass Ave.
Grand Ropids—Ringold Theatre Equipment Co., 106
Michigan St., N. W.
MINNESOTA; Minneapolis— AVED Theatre Service,
830 Lumber Exchonge BIdg. (B)
Elliott Film & Theatre Equipment Co., 1110 Nicollet
Frosch Theatre Supply, 1111 Currie Ave. (R)
Mpls. Theatre Supply, 75 Glenwood Ave. (C) (R)
Notional Theatre Supply, 56 Glenwood
Norm Maintenance, 1017 E. Franklin
Ave.
Western Theotre Equipment Exchange, 45 Glenwood
Ave.
MISSISSIPPI: Jackson—Jackson Theatre Supply Co.,
414 W. Copitol St.
MISSOURI: Kansas City—Missouri Theatre Supply Co ,
115 W. 18th St. (R) (B)
Notional Theatre Supply, 223 W. 18th St.
Shreve Theatre Supply Co., 217 W. 1 8th St. (C)
Stebbins Theatre Equipment Co., 1804 Wyandotte St.
St. Louis—McCorty Theatre Supply Co., 3330 Olive
St. (C)
Nationol Theotre Supply, 3212 Olive ST.
St. Louis Theatre Supply Co., 3310 Olive St. (R) (B)
MONTANA: Missoula—Northwest Theotre Supply,
509 N. Higgins
NEBRASKA: Omaha—The Ballontyne Co., 1712 Jackson
St., (B)
Notional Theatre Supply, 307 N. 16th
Quo'itv Theotre Supply Co., Inc., 1515 Davenport
St.
(C)
The Western Theatre Supply Co., 214 N. I5th St. (R)
NEW MEXICO: Clovis—Eostern New Mexico Theatre
Supply Co. Box 1099.
NEW YORK: Albany—Albany Theatre Supply Co., 443
N. Peorl St. (Bl (C)
National Theatre Supply, 962 Broadway
Auburn—Auburn Theatre Equipment, 5 Court St. (B)
Buffolo— Buffolo Theatre Equipment ond Seoting,
505 Pearl St.
Eastern Theotre Supply Co., Inc., 496 Pearl St. (R)
Notional Theatre Supply, 500 Pearl St.
United Projector-Film Corp., 228 Franklin St.
New York—Aumsement Supply Co., Inc., 341 W. 44th
St. (C)
Capitol Motion Picture Supply, 630 Ninth Ave. (R)
Crown Motksn Picture Supplies Corp., 354 West 44th
Doc Foige & Associates, 630 Ninth Ave.
Joe Hornstein, Inc., 341 W. 44th St.
Notional Theatre Supply, 356 W. 44th St.
S.O.S. Cinemo Supply Corp., 602 W. 52nd St.
Stor Cinema Supply Co., 621 W. 55th St.
NORTH CAROLINA: Charlotte — Charlotte Theotre
Supply, 227 Church St. (B)
Dixie Theotre Supply Co., 213 3rd St.
Harris Theotre Sales, Inc., 321-25 S. Church St.
Notional Theotre Supply, 304 S. Church St.
Stondord Theatre Supply Co., 219 S. Church St. (C)
Theotrical Engineerir^ Co., Rt. 2, Sherbrooke Rd.
Theatre Equipment Co., 1220 E. 7th St.
Wil-Kin Theatre Supply, Inc., 229 S. Church St.
Greensboro—Standard Theatre Supply Co., Inc., 215
E. Woshington St. (C)
Theatre Suppliers, Inc., 3101 High Point Rd.
NORTH DAKOTA: Forgo—McCarthy Theatre Supply
Co., 67 N. 4th St.
OHIO: Akron—Akron Theotre Supply, Inc., 980 N.
Mam (C)
Cincinnati—Cincinnati Theatre Supply Co., Inc., 3601
Epworth Ave.
Midwest Theatre Supply Co., Inc., 1638 Centrol
Porkwoy (R)
Notional Theatre Supply, 1637 Central Pkw.
Cleveland—Cleveland Projector Co., 2108 Poyne
Ave. (B)
Notional Theotre Supply, 2128 Poyne Ave.
Ohio Theotre Supply Co., 2108 Payne Ave.
Oliver Theatre Supply, East 23rd & Payne Ave. (R)
Columbus—American Theatre Supply, 165 N. St. (B)
Dayton—Dayton Theatre Supply, 4679 Richwood Dr.
Toledo—American Theotre Supply Co., 439 Dorr St.
Theotre Equipment Co., 1206 Cherry St. (C)
Toledo Theatre Supply Co., 3916 Secor Rd.
OKLAHOMA: Oklahoma City—Century Theatre Supply
Co., 706 W. Grond (B)
W. R. Howell, 15 N. Dewey
Notional Theatre Supply, 700 W. Grond Ave.
Oklahoma Theatre Supply, 628 W. Grand Ave. (R) (B)
OREGON: Portlond—^Modern Theatre Supply Co., 1935
N.W. Keorney
B. F Sheerer Co., 1947 N.W. Keorney St.
Inter-State Theatre Equipment Co., 1923 N.W.
Kearney St. (C)
PENNSYLVANIA: Danville— Perkins Theatre Supply
Co., Box 87
Forty-Forf (Wllkes-Borre)—Vincent M. Tote Theotre
Equipment, 1618-20 Wyoming Ave.
LIgonier—Alvin Seller, 205 W. Main St.
Philodclphio—Blumberg Bros., 1305-07 Vine St. (R)
National Theatre Supply, 1225 Vine St.
Superior Theatre Equip. Co., 1315 Vine St.
Pittsburgh—Alexander Theotre Supply, Inc., 84 Von
Broom St. (R)
Atlas Theatre Supply Co., 402 Miltenljcrger St.
Notional Theatre Supply, 86 Von Broom St.
RHODE ISLAND: Providence— Rhode Island Theatre
Supply Co., 357 Westminster St.
SOUTH CAROLINA: Florence
150 N. Irby St.
-Ace Camera Supply,
Greenville—Trio Amusement Co , 229 N. Main St.
SOUTH DAKOTA: Sioux Folh
ply, 316 5. Mom St. (B)
American Theatre Sup-
TENNESSEE: Memphis- Notionol Theatre Supply,
412-414 S. 2nd St.
Tri-State Theatre Supply, 320 S. Second St. (C) (R)
TEXAS: Dallas—Hordin
Hampton Rd. (B) (C)
Theotre Supply Co., 7M S.
Herber Bros., 408 S. Horwood St.
Modern Soles and Service, 2200 Young St.
Notional Theotre Supply, 300 S. Horwood St.
Southwest Theotre Equipment, 2010 Jackson St. (R)
El Paso— El Paso Theatre Equipment Co., 7522 Monterey
Drive
Houston—Southwestern Theotre Equipment Co., 1622
Austin St. (R)
Son Antonio— Independent Theotre Supply, 2750 E.
Houston St.
Alamo Theatre SuppI/ Co., 1303 Alametos
Equipment Soles & Service, 1214 N. Main
UTAH: Salt Loke City— Inter-Mountoin Theatre Supply
Co., 264 E. First South St.
National Theatre Supply, 368 E. 1st South St.
Service Theatre Supply Co., 256 E. First South St. (B)
Western Sound & Equipment Co., 264 E. 1st South
St. (R)
VIRGINIA: Norfolk—Norfolk Theotre Supply Co.,
2706 Colley Ave.
Roonokc—Perdue Cinema Service, 36 Kirk Ave., S.W.
WASHINGTON: Seattle—Americon Theatre Supply
Co., Inc., 2300 1st Ave. ot Bell St. (B)
Modern Theotre Supply, Inc., 2400 3rd Ave. (R)
Nationol Theatre Supply, 2319 2nd Ave.
B. F. Shearer Co., 2318 2nd Ave.
WEST VIRGINIA: Charleston — Chorleston Theotre
Supply Co., 506 Lee St.
Clarksburg—Lovett & Co., 333 W. Pike St.
Elkins—Veterans Electrical Construction & Service
Inc , Rondolph Ave. at 3rd St. (B)
Huntington—Theatre Service & Supply, 1019 10th St.
WISCONSIN: MHwoukee—Vic Monhordt Co., Inc.,
1705 W. Clybourn St. (R)
National Theotre Supply, 1027 N. 8th , St.
The Roy Smith Co., 710 W. Stote St.
Theatre Equipment & Supply, 1009 N. 7th St., (B)
Osceolo—Star Theatre Su|>ply Co., 36 N. Coscode St.
CANADA
ALBERTA: Calgary—Dominion Sound Equipments,
Ltd., 712 8th Ave. W. (C)
Sharp's Theatre Supplies, Ltd., Film Exchange BIdg.
Edmonton—Dominion Sound Equipments, 10330 1 04th
St.
M. L. Adomson Co., 9921 112th St.
J. M. Rice & Co., Ltd., 10029 Jasper Ave. (B)
BRITISH COLUMBIA: Vancouver—Dominion
Equipments, Ltd., 2162 W. 12th St.
Sound
Dominion Theatre Equipment Co., Ltd., 847 Davie
St. (C)
General Theatre Supply Co., Ltd., 914-16 Dovie St.
La Salle Recreations, Ltd., (Theatre Choir & Corpet
Div.) 945 Granville St.
Theotre Equipment Supply, 2182 W. 12th St. (B)
MANITOBA: Winnipeg — Dominion Sound Equipments,
Ltd., 218-222 Fort St. (C)
General Theotre Supply Co., Ltd., 271 Edmonton St.
J. M. Rice & Co., Ltd., 710 Broodwoy
NEW BRUNSWICK: St. John—Dominion Sound Equipments,
Ltd., 4 Hozen Ave. (C)
Generol Theatre Supply Co., Ltd., 86 Chorlotte St.
NEWFOUNDLAND: St. John's—Charles Hutton & Sons,
222 Water St.
Motion Picture Supplies, Ltd., 22 Prescott St.
NOVA SCOTIA: Holifox—Dominion Sound Equipmerrts,
Ltd., 76 Hollis St. (C)
Generol Theotre Supply Co., 69 Fenwick St.
ONTARIO: Ottawa—Dominion Sound Equipments,
Ltd., 18 Western Ave.
Generol Theatre Supply Co., 41 Belmont Ave.
Toronto—Arrow Films, Ltd., 214 Adelaide St, W.
Coleman Electrical Co., 18 Dundas Sq.
Dominion Sound Equipments, 45 Wingold Ave. (C)
Generol Theotre Supply Co., Ltd., 861 Boy St.
QUEBEC: Montreal—Dominion Sound Equipments, Ltd.,
4040 St, Cotherine St., W. (C)
General Theotre Supply Co., 288 St. Cotherine St.
RCA Victor Co., Ltd., 1001 Lenoir St.
Quebec, P. Q.— Dominion Sound Equipments, Ltd.,
1299 Blvd. Chorest
SASKATCHEWAN: Regina—Dominion Sound Equipments,
Ltd., No. 5 Pisch Block, 1553 Albert (C)
94 Th« MODERN THEATRE SECTION

.
Which theatre is yours?
studios put top quality
on their films-
Do audiences get this quality in your theatre?
Good projection re({uiic.s the best modern lenses
and projectors, today's liigh powered arc lamps and
rectifiers, the latest wide screens and stereophonic
sound* (and, of course, the most competent of
projectionists )
Westrex supplies the best in theatre equipment
including
• THE WESTREX
• WESTREX Standard
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Sound Systems.
*Three channel, four channel and six channel.
Westrex Corporathtt
111 Eighth Avenue, New York 11, N. Y.
Hollywood Division: 6601 Romjiine Street, Hollywood 38, Calif.
STUDIO
RECORDING
SYSTEMS
THEATRE
SOUND
SYSTEMS

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