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Designing compelling digital experiences that connect in the blink of an eye

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Create unified<br />

customer <strong>experiences</strong><br />

Shikat<strong>an</strong>i Lacroix creates visually immersive, high-impact <strong>experiences</strong><br />

designed to attract, <strong>in</strong>form, <strong>an</strong>d persuade. Our goal is to engage<br />

customers <strong>in</strong> <strong>the</strong> exploration <strong>of</strong> products, features, <strong>an</strong>d services, build<strong>in</strong>g<br />

up <strong>the</strong> “at purchase” moment.<br />

“The strategic vision <strong>the</strong>y br<strong>in</strong>g to every project<br />

is always focused on our customers <strong>an</strong>d ways<br />

we c<strong>an</strong> improve strategically.”<br />

D’Arcy McDonald<br />

VP Direct Ch<strong>an</strong>nels Strategy <strong>an</strong>d Solutions, Ch<strong>an</strong>nel Integration, TD B<strong>an</strong>k Group<br />

Year<br />

Project<br />

2010<br />

Corporate br<strong>an</strong>d<br />

st<strong>an</strong>dards<br />

TD C<strong>an</strong>ada Trust<br />

As part <strong>of</strong> <strong>the</strong> <strong>in</strong>tegrated br<strong>an</strong>ded environment <strong>an</strong>d complete <strong>digital</strong><br />

customer experience, Shikat<strong>an</strong>i Lacroix assists clients such as TD<br />

with <strong>digital</strong> strategy, <strong>an</strong>d <strong>the</strong> identification <strong>an</strong>d selection <strong>of</strong> <strong>the</strong> right<br />

<strong>digital</strong> technology for <strong>the</strong>ir br<strong>an</strong>ches. Shikat<strong>an</strong>i Lacroix created new<br />

store <strong>experiences</strong> as well as br<strong>an</strong>d st<strong>an</strong>dards for all communication<br />

ch<strong>an</strong>nels <strong>in</strong>clud<strong>in</strong>g <strong>the</strong> <strong>digital</strong> <strong>experiences</strong>.<br />

Results: R<strong>an</strong>ked best C<strong>an</strong>adi<strong>an</strong> b<strong>an</strong>k by JD Power seven years <strong>in</strong> a row

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