Designing compelling digital experiences that connect in the blink of an eye
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Create unified<br />
customer <strong>experiences</strong><br />
Shikat<strong>an</strong>i Lacroix creates visually immersive, high-impact <strong>experiences</strong><br />
designed to attract, <strong>in</strong>form, <strong>an</strong>d persuade. Our goal is to engage<br />
customers <strong>in</strong> <strong>the</strong> exploration <strong>of</strong> products, features, <strong>an</strong>d services, build<strong>in</strong>g<br />
up <strong>the</strong> “at purchase” moment.<br />
“The strategic vision <strong>the</strong>y br<strong>in</strong>g to every project<br />
is always focused on our customers <strong>an</strong>d ways<br />
we c<strong>an</strong> improve strategically.”<br />
D’Arcy McDonald<br />
VP Direct Ch<strong>an</strong>nels Strategy <strong>an</strong>d Solutions, Ch<strong>an</strong>nel Integration, TD B<strong>an</strong>k Group<br />
Year<br />
Project<br />
2010<br />
Corporate br<strong>an</strong>d<br />
st<strong>an</strong>dards<br />
TD C<strong>an</strong>ada Trust<br />
As part <strong>of</strong> <strong>the</strong> <strong>in</strong>tegrated br<strong>an</strong>ded environment <strong>an</strong>d complete <strong>digital</strong><br />
customer experience, Shikat<strong>an</strong>i Lacroix assists clients such as TD<br />
with <strong>digital</strong> strategy, <strong>an</strong>d <strong>the</strong> identification <strong>an</strong>d selection <strong>of</strong> <strong>the</strong> right<br />
<strong>digital</strong> technology for <strong>the</strong>ir br<strong>an</strong>ches. Shikat<strong>an</strong>i Lacroix created new<br />
store <strong>experiences</strong> as well as br<strong>an</strong>d st<strong>an</strong>dards for all communication<br />
ch<strong>an</strong>nels <strong>in</strong>clud<strong>in</strong>g <strong>the</strong> <strong>digital</strong> <strong>experiences</strong>.<br />
Results: R<strong>an</strong>ked best C<strong>an</strong>adi<strong>an</strong> b<strong>an</strong>k by JD Power seven years <strong>in</strong> a row