Designing compelling digital experiences that connect in the blink of an eye

Connect through
the Blink Factor
It happens in the blink of an eye. The instant your brand is discovered.
Our philosophy and strategic design approach, the Blink Factor, hones in
on that instant. We are experts in understanding how consumers make
decisions. We create brand connections that build trust and drive sales,
while measuring ROI, developing growth, and increasing brand loyalty.
“Shikatani Lacroix worked with Restaurants
Canada to define a coherent brand strategy
that would enable the organization to achieve
consistency and efficiency in order to build
stronger brand affinity. This will ensure the brand
remains relevant, meaningful, and differentiated.”
Jean-Pierre Lacroix
President, Shikatani Lacroix
Year
Project
2014
Restaurants Canada
Restaurants Canada
Shikatani Lacroix developed a completely new brand identity, positioning and
standards for this 30,000-member organization. As part of an integrated
solution, Shikatani Lacroix designed a new responsive website optimized for
multiple browsers and mobile devices, and developed master digital brand
standards and style guides to ensure integrated brand consistency across all
media channels. The new identity offers a professional and credible brand
essence, serving its members as “The voice of food service”.
Results: The new brand, identity and web presence ensure
heightened visibility for the association, easier member retention,
and increased industry impact.