Designing compelling digital experiences that connect in the blink of an eye
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Create<br />
<strong>digital</strong> lightn<strong>in</strong>g<br />
Focus is shift<strong>in</strong>g from conventional communications to communications<br />
<strong>that</strong> <strong>in</strong>tegrate with new <strong>digital</strong> <strong>experiences</strong>, engag<strong>in</strong>g <strong>an</strong>d recogniz<strong>in</strong>g<br />
<strong>the</strong> <strong>in</strong>dividual needs <strong>of</strong> customers as <strong>the</strong>y make <strong>the</strong>ir buy<strong>in</strong>g decision.<br />
A successful br<strong>an</strong>d must spark a lightn<strong>in</strong>g-fast emotional <strong>connect</strong>ion<br />
with <strong>the</strong> consumer <strong>in</strong> <strong>that</strong> split second it takes to make a purchase<br />
decision. We call this <strong>the</strong> <strong>digital</strong> “at purchase” moment, <strong>the</strong> moment<br />
when consideration turns <strong>in</strong>to a sale.<br />
Year<br />
Project<br />
2011<br />
New concept<br />
development<br />
Cox Communications<br />
Shikat<strong>an</strong>i Lacroix developed <strong>the</strong> Solutions Store concept, a unique<br />
consumer-focused shopp<strong>in</strong>g experience <strong>that</strong> leverages <strong>the</strong> latest <strong>in</strong><br />
<strong>digital</strong> technology <strong>an</strong>d customer engagement, <strong>an</strong>d l<strong>in</strong>ks Cox’s<br />
product <strong>of</strong>fer<strong>in</strong>gs to its clients’ lifestyle needs. The stores exceeded<br />
<strong>the</strong>ir ROI target with<strong>in</strong> six months <strong>of</strong> open<strong>in</strong>g.<br />
Results: Outperformed <strong>in</strong>dustry benchmarks
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