Designing compelling digital experiences that connect in the blink of an eye

Designing compelling
digital experiences that
connect in the blink of an eye

Create
digital lightning
Focus is shifting from conventional communications to communications
that integrate with new digital experiences, engaging and recognizing
the individual needs of customers as they make their buying decision.
A successful brand must spark a lightning-fast emotional connection
with the consumer in that split second it takes to make a purchase
decision. We call this the digital “at purchase” moment, the moment
when consideration turns into a sale.
Year
Project
2011
New concept
development
Cox Communications
Shikatani Lacroix developed the Solutions Store concept, a unique
consumer-focused shopping experience that leverages the latest in
digital technology and customer engagement, and links Cox’s
product offerings to its clients’ lifestyle needs. The stores exceeded
their ROI target within six months of opening.
Results: Outperformed industry benchmarks

Connect through
the Blink Factor
It happens in the blink of an eye. The instant your brand is discovered.
Our philosophy and strategic design approach, the Blink Factor, hones in
on that instant. We are experts in understanding how consumers make
decisions. We create brand connections that build trust and drive sales,
while measuring ROI, developing growth, and increasing brand loyalty.
“Shikatani Lacroix worked with Restaurants
Canada to define a coherent brand strategy
that would enable the organization to achieve
consistency and efficiency in order to build
stronger brand affinity. This will ensure the brand
remains relevant, meaningful, and differentiated.”
Jean-Pierre Lacroix
President, Shikatani Lacroix
Year
Project
2014
Restaurants Canada
Restaurants Canada
Shikatani Lacroix developed a completely new brand identity, positioning and
standards for this 30,000-member organization. As part of an integrated
solution, Shikatani Lacroix designed a new responsive website optimized for
multiple browsers and mobile devices, and developed master digital brand
standards and style guides to ensure integrated brand consistency across all
media channels. The new identity offers a professional and credible brand
essence, serving its members as “The voice of food service”.
Results: The new brand, identity and web presence ensure
heightened visibility for the association, easier member retention,
and increased industry impact.

Design digital solutions
that drive sales
“ We have really enjoyed working with Shikatani
Lacroix. They are a strategic partner, they are
excellent in execution, and they are big thinkers. All
of that combined provides perspective on a project.
They were a business connector – they connected
us with other partners that allowed us to build this
concept in a bigger way that we had envisioned.”
Kristin Muntean
Vice President, Insights and Innovation, OfficeMax
Year
Project
2013
OfficeMax
Project Vector
OfficeMax
The team at Shikatani Lacroix created an innovative store design
that expresses the OfficeMax identity, value, and point-of-difference.
The integrated branded design promotes customer interaction with
in-store experts, personalized services, and specialized products.
The integrated services hub offers a diverse selection of business
solutions such as space planning, customized printing, and IT, web,
and marketing services, while a ten-panel digital screen display
facilitates easy navigation and showcases the new offerings.
Results: Supported by an industry category consumer study, the
new program received “Best in Class” customer satisfaction levels.

Create unified
customer experiences
Shikatani Lacroix creates visually immersive, high-impact experiences
designed to attract, inform, and persuade. Our goal is to engage
customers in the exploration of products, features, and services, building
up the “at purchase” moment.
“The strategic vision they bring to every project
is always focused on our customers and ways
we can improve strategically.”
D’Arcy McDonald
VP Direct Channels Strategy and Solutions, Channel Integration, TD Bank Group
Year
Project
2010
Corporate brand
standards
TD Canada Trust
As part of the integrated branded environment and complete digital
customer experience, Shikatani Lacroix assists clients such as TD
with digital strategy, and the identification and selection of the right
digital technology for their branches. Shikatani Lacroix created new
store experiences as well as brand standards for all communication
channels including the digital experiences.
Results: Ranked best Canadian bank by JD Power seven years in a row

The design leader in
brand connections
Increasing traffic. Catching attention. Creating the perfect first
impression for your brand. Everything we do is geared to owning the
“at purchase” moment. And we do it all under one roof. We bring you
the expertise of Toronto’s largest design firm with the focus of a
boutique agency. Shikatani Lacroix provides a wide range of digital
services, namely:
• Digital experience strategy
• Digital content creation
• Online and mobile design and development
• Rich media and animation
• Experimental digital experiences
• Technology strategy, integration and set-up
• Content management and delivery
Our company remains privately owned, and has been
centrally located in the heart of Toronto since 1990.

Shikatani Lacroix
387 Richmond St East
Toronto Canada
M5A 1P6
t 416 367 1999
Jean-Pierre Lacroix
President
jplacroix@sld.com
ext 229
Marcos Terenzio
Director, Digital Creative Experience
mterenzio@sld.com
ext 234
ww.sld.com
Richard Dirstein
Executive VP Design & Innovation, Principal
rdirstein@sld.com
ext 250