2005 Annual Report - PDF - Thunder Bay Regional Health Sciences ...

meet the inquiring needs of the media, government at every level,
civic organizations, patients and families. Our objective is to partner
with the people doing the front-line work in order to accomplish
our collective corporate goals. In every respect, though, our focus
remains on “patient care”.
This year, we asked all the departments to assist with the development
of a Patient Services Directory. It was successfully published with
expected revisions now due three times per year. We are grateful to
members of the business community who sponsor the Directory.
and feel” is being widely recognized. Our teams of healthcare
professionals act as ambassadors in this regard, as organizations visit
us to find out more about our facility and our growing reputation as
a “best practice leader”.
Finally, I want to commend members of the Communications
Department for being honoured by their peers as they were named
recipients of the “Team Award” at this year’s “Walk the Talk”
Ceremonies.
Our website continues to evolve with renewed optimism. We track
every “hit” and apply resources to those areas that are visited most
often. This is especially valuable when members of our staff are
recruiting physicians and other healthcare workers. Accessibility
to our services is a significant issue at the Health Sciences
Centre. We have developed accessibility strategies to address the
growing demand for language translation. The TBRHSC website,
www.tbrhsc.net, now offers a literal translation in numerous
languages. As well, the “Read Please” component enables web
visitors to have pages read to them in a “human” voice. Furthermore,
we anticipate that our virtual tour of the facility will be completed by
the end of the year. This project requires that thousands of pictures
be taken and melded into an interactive information tool that will
enable people to explore our “award-winning” facility.
As we continue to “brand” TBRHSC, the uniqueness of our “look
PATIENT CARE IS OUR FOCUS
TBRHSC Annual Report 2004/2005 31