Where Behavior and Brain Intersect

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Bringing the World into the Classroom 10 TAU’s new international programs are demonstrating how education builds bridges. TEL AVIV UNIVERSITY REVIEW Summer 2010 Issued by the Strategic Communications Dept. Development and Public Affairs Division Tel Aviv University Ramat Aviv 69978 Tel Aviv, Israel Tel: +972 3 6408249 Fax: + 972 3 6407080 E-mail: publicat@post.tau.ac.il www.tau.ac.il Editor: Louise Shalev Contributors: Rava Eleasari, Talma Agron, Pauline Reich, Ruti Ziv, Michal Alexander, Ilana Teitelbaum, Sarah Lubelski, Carl Hoffman, Gil Zohar Additional Reporting: American Friends of Tel Aviv University (AFTAU) Graphic Design: Dalit Pessach - Dio’olamot Photography: Development and Public Affairs Division Photography Department/Michal Roche Ben Ami, Michal Kidron Additional Photography: Paul Goldman/Government Press Office; Yoram Reshef; Dan Porges; Kfir Sivan/ Israel Sun; Dr. Yael Hanein and her research group; Amir Ayali; TAU Department of Neurobiology Administrative Coordinator: Pauline Reich Administrative Assistant: Shay Bramson Translation Services: Sagir Translations, OffiService Printing: Eli Meir Printing Cover story: Psychology Plus 2 Cutting-edge combinations of psychology with other disciplines are enabling TAU scientists to explore the deepest connections between behavior and the brain. sections innovations 18 newsmakers 23 leadership 24 initiatives 27 associations 31 digest 36 Upending Textbook Science 13 A new theory on Alzheimer’s disease has far-reaching implications for future treatments. Start-Up University 15 A crop of new initiatives on campus are fostering entrepreneurial thinking. Technology Transfer 22 TAU expertise is behind the world’s largest flash memory devices.
Officers of Tel Aviv University Robert Goldberg Chairman of the Board of Governors Dr. Leora Meridor Chair of the Executive Council Prof. Joseph Klafter President Prof. Dany Leviatan Rector Mordehai Kohn Director-General Prof. Ehud Gazit Vice President for Research and Development Dr. Gary Sussman Vice President for Development and Public Affairs Dr. Raymond R. Sackler, Michael H. Steinhardt Honorary Chairmen of the Board of Governors Dr. h.c. Karl Heinz-Kipp, Deputy Chairman of the Board of Governors Dr. h.c. Josef Buchmann, Stewart M. Colton, Prof. François Heilbronn, Dr. h.c. Raya Jaglom, John Landerer AM CBE, Adolfo Smolarz, Melvin S. Taub Vice Chairpersons of the Board of Governors Prof. Aron Shai Vice Rector Prof. Shimon Yankielowicz Pro-Rector Prof. Hannah Naveh Dean of the Yolanda and David Katz Faculty of the Arts Prof. Ehud Heyman Dean of the Iby and Aladar Fleischman Faculty of Engineering Prof. Haim J. Wolfson Dean of the Raymond and Beverly Sackler Faculty of Exact Sciences Prof. Shlomo Biderman Dean of the Lester and Sally Entin Faculty of Humanities Prof. Hanoch Dagan Dean of the Buchmann Faculty of Law Prof. Yoel Kloog Dean of the George S. Wise Faculty of Life Sciences Prof. Asher Tishler Dean of the Faculty of Management—Leon Recanati Graduate School of Business Administration Prof. Yoseph Mekori Dean of the Sackler Faculty of Medicine Prof. Noah Lewin-Epstein Dean of the Gershon H. Gordon Faculty of Social Sciences Prof. Yoav Ariel Dean of Students Prof. David Menashri Dean for Special Programs a Dear Friends, The word “interdisciplinary” is certainly a mouthful, and sounds, for many, dry and abstract. But from my perspective as a scientist and a university president, the interdisciplinary approach is one of the most exciting trends in research today, and represents the future of the entire academic enterprise. World problems are simply too complex and multi-faceted for any one field to solve. By pulling down intellectual barriers, applying the methods of one field to another, and fusing together older disciplines into newer, synergized ones, academia can open entirely new avenues of scientific investigation and enrich its study programs as well. Tel Aviv University is the recognized leader in Israel in encouraging and supporting interdisciplinary research and teaching. This issue of TAU Review puts the spotlight on just a few of the University’s interdisciplinary achievements: the merging of psychology with brain imaging, immunology, chip engineering and philosophy; an international project for identifying security threats posed by emerging technologies; and a TAU-developed archaeological tool that draws on geology and materials science. In dozens of major areas, such as renewable energy, nanoscience, neurodegenerative diseases, cancer, and environmental studies, TAU is creating the best conditions possible for fruitful interdisciplinary work. Two more top University priorities are highlighted in this issue: promoting entrepreneurship – both on campus and in the community; and globalizing our campus further, through the new Sofaer Family International MBA Program, the International Master’s in Conflict Resolution and Mediation, and several more newly launched English-language programs. On a sad note, the TAU community mourns the passing of our long-time Vice President, Yehiel Ben-Zvi. His contribution to the University’s development was unparalleled and his warm personality will be greatly missed. Yours sincerely, Professor Joseph Klafter TAU President
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